Everyday Retail: A Cannabis Podcast

11: Rethinking Your Inventory & Buying Strategy with Andrew Watson

Wed, 05 Oct 2022 10:00:00 -0400

Inventory is the largest expense for any cannabis retailer. How you choose to manage your inventory and buying strategy impacts your people, processes, and ultimately, profits. Coming off the heels of Happy Cabbage's newly-launched inventory assistant tool, our CEO Andrew Watson joins the podcast to discuss how you can start rethinking your approach to inventory to put more cash back in your bank.

Follow Andrew: @blakiseskream

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

10: The Cannabis Marketing Executive Mindset with Jim Anstey

Thu, 08 Sep 2022 16:00:00 -0400

What does it take to lead marketing at a dispensary? It comes down to a few things: knowing what's scalable, building a memorable brand, and laser-sharp execution. Jim Anstey joins the podcast to share how he's bringing what he's learned from his tenure as a marketing executive Havaianas to cannabis retailers like Pleasantrees in Michigan.

Follow Jim: @jimanstey

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

09: How to Work with a Dispensary Marketing Agency with John Shute

Thu, 08 Sep 2022 13:00:00 -0400

An agency can either be your bestfriend or a blackhole for tons of your marketing budget. That's why it's important to know how to vet and collaborate with agency partners at your dispensary. What should you know? John Shute, CEO and co-founder of PufCreativ joins us for a deep dive into getting tactical with dispensary agencies.

Follow John: @john-shute-pufcreativ

Follow PufCreativ: @pufcreativ

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

08: What Really is Loyalty Marketing with Dominic Cassisi

Mon, 29 Aug 2022 14:00:00 -0400

Loyalty marketing is so much more than just setting a program. It takes a unique strategy, consistent maintenance, and a deep understanding of your tech stack to keep customers engaged with your dispensary. On this episode, we break down everything about loyalty marketing, how it differs from acquisition, and a few strategies Dominic's tried out during his tenure at 3Fifteen and Noxx Michigan.

Follow Dominic: @dominic-cassisi-ab11bb170

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

07: What Dispensary Marketers Can Learn from Managers with Ilana Dreicer

Mon, 22 Aug 2022 11:00:00 -0400

You might've heard of the proverbial 'marketing island' where marketers get detached from business outcomes or don't understand the state of the business they're marketing. Can the same happen in cannabis? Well, there's a thing or two that marketers can learn from retail managers. Ilana Dreicer shares what she's carried with her from her general and marketing manager roles at MMD Shops.

Follow Ilana: @ilana-dreicer-05b4521ab

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

06: E-Commerce Marketing Logistics: Tech, Strategy, & Revenue with Trevor Simpson

Sun, 14 Aug 2022 23:00:00 -0400

Trevor Simpson serves as a fractional CMO for High Ride and previously as the Director of Marketing for both Smoakland and Verde Natural. We chopped up everything around dispensary e-commerce marketing, from strategy, tech, all the way into attribution. Looking for some fresh ideas for your e-comm marketing? You've come to the right place.

Follow Trevor: @trevorsf

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

05: Brand Partnerships: What Dispensaries Should Know with Katherine Wolf

Mon, 08 Aug 2022 14:00:00 -0400

Building partnerships with brands can have serious impact on your marketing and sales operations. Katherine joins for a conversation on how Malek's Premium Cannabis partners with their carriers to educate budtenders, launch activations, and share more about the ins-and-outs of running a cannabis brand.

Follow Katherine: @katherine-wolf-

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

04: The Art of Budtending, Upskilling, & Getting into Dispensary Management with Diane Kessler

Tue, 02 Aug 2022 15:00:00 -0400

Every wondered what it takes to be a great dispensary manager? How you can prove yourself as a budtender and bring in more sales? Diane Kessler joins us for a conversation on her career in the SoCal cannabis market, servicing operators like Smartweed, Sherbinskis, and Erb & Arbor before starting her own consultancy, Emerald Way Cannabis.

Follow Diane: @ddkess

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

03: How Dispensaries Can Drive More Marketing Revenue with Andrew Watson

Mon, 25 Jul 2022 09:00:00 -0400

Marketing isn't an easy game, especially in cannabis. New vendors, unique customers, and an unprecedented sense of urgency for more revenue turns up the pressure on marketing to drive results. How can you prove your marketing works? How do you build a strategy? What tools and metrics should you use? Andrew Watson joins for a special founders episode of the podcast to provide answers.

Follow Andrew: @blakiseskream

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

02: How Dispensaries Can Build Brand & Acquire Cannabis Consumers with Brendan Ruh

Mon, 18 Jul 2022 18:00:00 -0400

Brendan Ruh joins for a conversation on brand marketing tactics in the CBD industry, why social media product promos no longer work, and the playbook behind Santa Cruz Medicinals marketing strategy.

Follow Brendan: @brendanruh

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io

01: How to Create Great In-Store Customer Experiences with Lakeisha Parker

Tue, 12 Jul 2022 09:00:00 -0400

Lakeisha Parker joins for a conversation on serving Maryland's medicinal market at Ethos Cannabis and how management can design experiences that keep customers coming back.

Follow Lakeisha: @lparker815

Follow Happy Cabbage: @happy-cabbage-analytics

happycabbage.io