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  <title>The Rainmaker Podcast</title>

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  <itunes:author>Veronica Romney</itunes:author>
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  <description><![CDATA[<p>Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task.&nbsp;</p><p>&nbsp;</p><p>That’s where the Rainmaker Podcast comes in.</p><p>&nbsp;</p><p>'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world.&nbsp;</p><p>&nbsp;</p><p>These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.</p><p>&nbsp;</p><p>We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more.&nbsp;</p><p>&nbsp;</p><p>Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.</p><p>&nbsp;</p><p>Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?</p><p>&nbsp;</p><p>Then join me each Wednesday for new episodes of the Rainmaker Podcast.&nbsp;</p><p>&nbsp;</p><p>Let’s make it rain!</p>]]></description>
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    <itunes:title>Cultural Fluency and the Magic of In-Person Events with Aaliyah Taylor</itunes:title>
    <title>Cultural Fluency and the Magic of In-Person Events with Aaliyah Taylor</title>
    <itunes:summary><![CDATA[What does it really mean to “get it right” when it comes to culture and brand experience? This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments. From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural trut...]]></itunes:summary>
    <description><![CDATA[<p>What does it really mean to “get it right” when it comes to culture and brand experience?</p><p>This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments.</p><p>From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural truth. We dive into what it takes to build intimacy at scale, how to measure emotion when spreadsheets fall short, and why brands can’t afford to play it safe anymore.</p><p>If you care about building brand experiences that are culturally tuned-in, emotionally resonant, and built on more than just metrics, this episode will change the way you approach your work.</p><p><b>About Aaliyah</b><br/>I build culture, community, and clout — on purpose 🪐</p><p>I’m Aaliyah Taylor, a culture architect and experiential marketer with a thing for turning brand potential into real-world magic. I don’t do fluff. I create experiences that crack the cultural code—think viral moments, immersive IRL activations, and scroll-stopping visuals that don’t just trend... they linger.</p><p>Born in Baltimore. Built in Atlanta. Forever rooted in community and storytelling. </p><p>From creative strategy to cultural storytelling, I help brands become unforgettable, by being undeniably themselves.</p><p>Currently bringing the heat as Senior Community Events Manager at Adobe and hosting Dress Rehearsal, my audio newsletter that captures the soul, mess, and momentum of being a Black woman with range.</p><p>If you’re here to build something bold, soulful, and actually worth remembering — we should talk.</p><p><b>Connect with Aaliyah</b><br/>LinkedIn: https://www.linkedin.com/in/hiaaliyahtaylor/</p><p><b>Connect with Veronica</b><br/>Instagram: https://www.instagram.com/vromney/<br/>LinkedIn: https://www.linkedin.com/in/vromney/</p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it really mean to “get it right” when it comes to culture and brand experience?</p><p>This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments.</p><p>From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural truth. We dive into what it takes to build intimacy at scale, how to measure emotion when spreadsheets fall short, and why brands can’t afford to play it safe anymore.</p><p>If you care about building brand experiences that are culturally tuned-in, emotionally resonant, and built on more than just metrics, this episode will change the way you approach your work.</p><p><b>About Aaliyah</b><br/>I build culture, community, and clout — on purpose 🪐</p><p>I’m Aaliyah Taylor, a culture architect and experiential marketer with a thing for turning brand potential into real-world magic. I don’t do fluff. I create experiences that crack the cultural code—think viral moments, immersive IRL activations, and scroll-stopping visuals that don’t just trend... they linger.</p><p>Born in Baltimore. Built in Atlanta. Forever rooted in community and storytelling. </p><p>From creative strategy to cultural storytelling, I help brands become unforgettable, by being undeniably themselves.</p><p>Currently bringing the heat as Senior Community Events Manager at Adobe and hosting Dress Rehearsal, my audio newsletter that captures the soul, mess, and momentum of being a Black woman with range.</p><p>If you’re here to build something bold, soulful, and actually worth remembering — we should talk.</p><p><b>Connect with Aaliyah</b><br/>LinkedIn: https://www.linkedin.com/in/hiaaliyahtaylor/</p><p><b>Connect with Veronica</b><br/>Instagram: https://www.instagram.com/vromney/<br/>LinkedIn: https://www.linkedin.com/in/vromney/</p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 04 Aug 2025 03:00:00 -0400</pubDate>
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    <itunes:title>Designing Your AI Dream Team for Work and Life with Natalie MacNeil</itunes:title>
    <title>Designing Your AI Dream Team for Work and Life with Natalie MacNeil</title>
    <itunes:summary><![CDATA[What if AI wasn’t just a tool... but your next hire? In this eye-opening conversation, Natalie MacNeil, founder of AI Dream Team, joins me to break down how entrepreneurs and marketers can build smart, scalable systems using multi-agent workflows and ethical AI strategy. We explore what it really means to adopt an AI-first mindset, how to design your own AI-powered marketing team, and why prompting is the new literacy. Natalie shares practical use cases, privacy considerations, and what’s com...]]></itunes:summary>
    <description><![CDATA[<p>What if AI wasn’t just a tool... but your next hire?</p><p>In this eye-opening conversation, Natalie MacNeil, founder of AI Dream Team, joins me to break down how entrepreneurs and marketers can build smart, scalable systems using multi-agent workflows and ethical AI strategy.</p><p>We explore what it really means to adopt an AI-first mindset, how to design your own AI-powered marketing team, and why prompting is the new literacy. Natalie shares practical use cases, privacy considerations, and what’s coming next from agentic commerce to wallet marketing and decentralized identity.</p><p>If you’ve been dabbling in AI tools but wondering how to actually build a system that saves time, scales your creativity, and respects your values, this episode is your roadmap.<br/><br/><b>About Natalie</b></p><p>I&apos;m a Futurist, an ICF-credentialed professional coach for leaders and entrepreneurs, and an Emmy Award-winning interactive media producer.</p><p>My work has been featured in media outlets such as Forbes, Inc., CNN, and Glamour. I&apos;m honored to be recognized by Inc. Magazine as one of the &quot;27 Women Leaders Changing the World.</p><p><b>Connect with Natalie</b></p><p>Website: <a href='http://www.nataliemacneil.com/'>nataliemacneil.com</a></p><p>LinkedIn: <a href='https://www.instagram.com/vromney/'>https://</a><a href='https://www.linkedin.com/in/nataliemacneil'>linkedin.com/in/nataliemacneil</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What if AI wasn’t just a tool... but your next hire?</p><p>In this eye-opening conversation, Natalie MacNeil, founder of AI Dream Team, joins me to break down how entrepreneurs and marketers can build smart, scalable systems using multi-agent workflows and ethical AI strategy.</p><p>We explore what it really means to adopt an AI-first mindset, how to design your own AI-powered marketing team, and why prompting is the new literacy. Natalie shares practical use cases, privacy considerations, and what’s coming next from agentic commerce to wallet marketing and decentralized identity.</p><p>If you’ve been dabbling in AI tools but wondering how to actually build a system that saves time, scales your creativity, and respects your values, this episode is your roadmap.<br/><br/><b>About Natalie</b></p><p>I&apos;m a Futurist, an ICF-credentialed professional coach for leaders and entrepreneurs, and an Emmy Award-winning interactive media producer.</p><p>My work has been featured in media outlets such as Forbes, Inc., CNN, and Glamour. I&apos;m honored to be recognized by Inc. Magazine as one of the &quot;27 Women Leaders Changing the World.</p><p><b>Connect with Natalie</b></p><p>Website: <a href='http://www.nataliemacneil.com/'>nataliemacneil.com</a></p><p>LinkedIn: <a href='https://www.instagram.com/vromney/'>https://</a><a href='https://www.linkedin.com/in/nataliemacneil'>linkedin.com/in/nataliemacneil</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 28 Jul 2025 03:00:00 -0400</pubDate>
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    <itunes:title>How Behavioral Psychology and an Obsession with Data Can Market the Most Unsexy Industries with Kate Brown</itunes:title>
    <title>How Behavioral Psychology and an Obsession with Data Can Market the Most Unsexy Industries with Kate Brown</title>
    <itunes:summary><![CDATA[What happens when a yoga entrepreneur takes the reins as CMO in one of the stiffest industries around? In this episode, Kate Brown joins me to talk about what it really takes to lead marketing inside a legacy space like insurance and how to challenge everything from team structure to brand messaging without losing trust along the way. We dive into what it means to earn leadership through action, how to rebuild marketing from the trenches, and why being obsessed with micro moments might be the...]]></itunes:summary>
    <description><![CDATA[<p>What happens when a yoga entrepreneur takes the reins as CMO in one of the stiffest industries around?</p><p>In this episode, Kate Brown joins me to talk about what it really takes to lead marketing inside a legacy space like insurance and how to challenge everything from team structure to brand messaging without losing trust along the way.</p><p>We dive into what it means to earn leadership through action, how to rebuild marketing from the trenches, and why being obsessed with micro moments might be the most underrated skill a CMO can have. From integrating behavioral science to refining internal playbooks, Kate shares a rare behind-the-scenes look at marketing transformation from the inside out.</p><p><b>About Kate</b></p><p>Guided by my education in Psychology and after founding an online yoga platform, I now lead marketing and overall impact as CMO of Insurely Inc, Canada&apos;s fast growing online Insurance Brokerage.</p><p>I&apos;m here creating our own playbook to market Insurance in a normally un-sexy industry.</p><p>I have facilitated relationships with National Brands and small data driven teams alike that have focused on positioning Insurely as a challenger brand.</p><p>I am passionate about data-driven marketing, behavioural science and consumer insights, I love applying my psychology background to better understand customer behaviour and shape marketing strategies that resonate with today’s digital-first consumers.</p><p>I am a life long learner and love connecting with likeminded brands &amp; people. If that&apos;s you, I welcome you to connect here, or reach out directly.</p><p><b>Connect with Kate</b></p><p><a href='https://www.linkedin.com/in/kate-brown-a1874553/'>https://www.linkedin.com/in/kate-brown-a1874553/</a></p><p><a href='mailto:kateb@insurely.ca'>kateb@insurely.ca</a>.</p>]]></description>
    <content:encoded><![CDATA[<p>What happens when a yoga entrepreneur takes the reins as CMO in one of the stiffest industries around?</p><p>In this episode, Kate Brown joins me to talk about what it really takes to lead marketing inside a legacy space like insurance and how to challenge everything from team structure to brand messaging without losing trust along the way.</p><p>We dive into what it means to earn leadership through action, how to rebuild marketing from the trenches, and why being obsessed with micro moments might be the most underrated skill a CMO can have. From integrating behavioral science to refining internal playbooks, Kate shares a rare behind-the-scenes look at marketing transformation from the inside out.</p><p><b>About Kate</b></p><p>Guided by my education in Psychology and after founding an online yoga platform, I now lead marketing and overall impact as CMO of Insurely Inc, Canada&apos;s fast growing online Insurance Brokerage.</p><p>I&apos;m here creating our own playbook to market Insurance in a normally un-sexy industry.</p><p>I have facilitated relationships with National Brands and small data driven teams alike that have focused on positioning Insurely as a challenger brand.</p><p>I am passionate about data-driven marketing, behavioural science and consumer insights, I love applying my psychology background to better understand customer behaviour and shape marketing strategies that resonate with today’s digital-first consumers.</p><p>I am a life long learner and love connecting with likeminded brands &amp; people. If that&apos;s you, I welcome you to connect here, or reach out directly.</p><p><b>Connect with Kate</b></p><p><a href='https://www.linkedin.com/in/kate-brown-a1874553/'>https://www.linkedin.com/in/kate-brown-a1874553/</a></p><p><a href='mailto:kateb@insurely.ca'>kateb@insurely.ca</a>.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 21 Jul 2025 03:00:00 -0400</pubDate>
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    <itunes:title>Consultant vs. Fractional vs. Agency: What Your Business Really Needs with Joe Grover</itunes:title>
    <title>Consultant vs. Fractional vs. Agency: What Your Business Really Needs with Joe Grover</title>
    <itunes:summary><![CDATA[What’s the real difference between a consultant, an agency, and a fractional CMO and how do you know which one your business actually needs? This week, Joe Grover joins me on the show for a deep dive into the evolving landscape of marketing leadership and the dynamics behind each of these roles. In this episode, Joe breaks down why so many companies hire a CMO too early and how to assess the real gaps in your growth strategy. We also discuss what founders should consider before bringing in ex...]]></itunes:summary>
    <description><![CDATA[<p>What’s the real difference between a consultant, an agency, and a fractional CMO and how do you know which one your business actually needs?</p><p>This week, Joe Grover joins me on the show for a deep dive into the evolving landscape of marketing leadership and the dynamics behind each of these roles.</p><p>In this episode, Joe breaks down why so many companies hire a CMO too early and how to assess the real gaps in your growth strategy. We also discuss what founders should consider before bringing in external support, explore the emotional side of leadership, and unpack the pros and pitfalls of fractional roles plus the critical importance of execution when strategy alone isn’t enough.</p><p>If you’re a founder, executive, or marketer thinking about building a team, this conversation will challenge your assumptions and offer a grounded framework for what effective marketing leadership really looks like.</p><p><br/></p><p><b>About Joe</b></p><p>Joe Grover is a Managing Partner and the CMO for Amplēo. Joe has a unique blend of marketing and finance experience that gives him a unique perspective and skillset in the c-suite. He is a fractional CMO and marketing advisor to several consumer, services, and software companies.</p><p>Before joining Amplēo in 2023, Joe was the CMO at Homie, a venture-backed real estate technology company. He led local and corporate marketing teams across five states. Under his leadership, the company was included on the Deloitte Fast 500, Inc500, Utah Business Fast 50, MWCN 100, and won a Gold Addy for the best guerilla marketing campaign of the year in Phoenix, Arizona, and was honored as CXO of the year by Utah Business Magazine in 2021.</p><p>He was the president and CMO of Genesis Media, a New York City-based digital advertising software company. Before Genesis, Joe was the CMO and CEO of Altitude Digital, an ad tech startup in Denver, Colorado. Genesis Media and Altitude Digital merged in 2017.</p><p>Joe spent seven years at Mercato Partners, a top-performing venture capital firm in Salt Lake City, UT, where he supported investments in several fast-growing software and branded consumer companies including Skullcandy, Stance, Fusion-io, and Goal Zero.</p><p>Before Mercato Partners, Joe was the founder and CEO of a creative ad agency, where he led advertising and communication campaigns for Fortune 1,000 companies nationwide including consumer brands Comcast, T-Mobile, Zions Bank, and Sportsman’s Warehouse. Joe was involved in Junto Partners, an entrepreneurship incubator, and launched several startups over 24 months. He became the director of the program where he recruited, trained, and mentored hundreds of entrepreneurs.</p><p><br/></p><p><b>Connect with Joe </b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/joelgrover/'>https://www.linkedin.com/in/joelgrover/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What’s the real difference between a consultant, an agency, and a fractional CMO and how do you know which one your business actually needs?</p><p>This week, Joe Grover joins me on the show for a deep dive into the evolving landscape of marketing leadership and the dynamics behind each of these roles.</p><p>In this episode, Joe breaks down why so many companies hire a CMO too early and how to assess the real gaps in your growth strategy. We also discuss what founders should consider before bringing in external support, explore the emotional side of leadership, and unpack the pros and pitfalls of fractional roles plus the critical importance of execution when strategy alone isn’t enough.</p><p>If you’re a founder, executive, or marketer thinking about building a team, this conversation will challenge your assumptions and offer a grounded framework for what effective marketing leadership really looks like.</p><p><br/></p><p><b>About Joe</b></p><p>Joe Grover is a Managing Partner and the CMO for Amplēo. Joe has a unique blend of marketing and finance experience that gives him a unique perspective and skillset in the c-suite. He is a fractional CMO and marketing advisor to several consumer, services, and software companies.</p><p>Before joining Amplēo in 2023, Joe was the CMO at Homie, a venture-backed real estate technology company. He led local and corporate marketing teams across five states. Under his leadership, the company was included on the Deloitte Fast 500, Inc500, Utah Business Fast 50, MWCN 100, and won a Gold Addy for the best guerilla marketing campaign of the year in Phoenix, Arizona, and was honored as CXO of the year by Utah Business Magazine in 2021.</p><p>He was the president and CMO of Genesis Media, a New York City-based digital advertising software company. Before Genesis, Joe was the CMO and CEO of Altitude Digital, an ad tech startup in Denver, Colorado. Genesis Media and Altitude Digital merged in 2017.</p><p>Joe spent seven years at Mercato Partners, a top-performing venture capital firm in Salt Lake City, UT, where he supported investments in several fast-growing software and branded consumer companies including Skullcandy, Stance, Fusion-io, and Goal Zero.</p><p>Before Mercato Partners, Joe was the founder and CEO of a creative ad agency, where he led advertising and communication campaigns for Fortune 1,000 companies nationwide including consumer brands Comcast, T-Mobile, Zions Bank, and Sportsman’s Warehouse. Joe was involved in Junto Partners, an entrepreneurship incubator, and launched several startups over 24 months. He became the director of the program where he recruited, trained, and mentored hundreds of entrepreneurs.</p><p><br/></p><p><b>Connect with Joe </b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/joelgrover/'>https://www.linkedin.com/in/joelgrover/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 14 Jul 2025 10:00:00 -0400</pubDate>
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    <itunes:title>Using AI to Run Your Business Without Losing Your Voice with Gemma Bonham-Carter</itunes:title>
    <title>Using AI to Run Your Business Without Losing Your Voice with Gemma Bonham-Carter</title>
    <itunes:summary><![CDATA[What if you could hand off your repeatable tasks to an AI team that sounds just like you? This week, I'm joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she’s radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs. In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast prod...]]></itunes:summary>
    <description><![CDATA[<p>What if you could hand off your repeatable tasks to an AI team that sounds just like you?</p><p>This week, I&apos;m joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she’s radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs.</p><p>In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast production to social content to internal operations. We talk about what it means to build for freedom, how AI can amplify your team’s strengths instead of replacing them, and the mindset shifts required to fully embrace this new era of work.</p><p>Whether you’re just starting to experiment with AI or ready to systemize your entire business around it, Gemma offers practical insight and a clear-eyed perspective on what’s possible and what’s next.</p><p><br/></p><p><b>About Gemma</b></p><p>Gemma Bonham-Carter is the go-to strategist for entrepreneurs who want a profitable online course business without being glued to their laptops 24/7. She’s all about building a business that fits your life, not the other way around.</p><p>Since launching her education company in 2017, Gemma has built a sustainable 7-figure business, helping over 15,000 students turn their expertise into scalable digital products. She’s the creator of AI Unlocked, host of The Course Creator Show podcast, and an expert in online courses, email marketing, and leveraging AI for smarter business growth.</p><p>Her insights have been featured in Entrepreneur, Inc., Fast Company, and in over 40 podcasts. When she’s not teaching entrepreneurs how to work less while earning more, you’ll find her chasing her kids, squeezing in a Pilates class, planning her next trip, or deep-diving into the latest AI trends.</p><p><b>Connect with Gemma</b></p><p>Website: <a href='http://www.gemmabonhamcarter.com'>www.gemmabonhamcarter.com</a></p><p>Instagram: <a href='http://www.instagram.com/gemma.bonhamcarter'>www.instagram.com/gemma.bonhamcarter</a></p><p>Threads: <a href='https://www.threads.net/@gemma.bonhamcarter'>https://www.threads.net/@gemma.bonhamcarter</a></p><p>LinkedIn: <a href='https://ca.linkedin.com/in/gemma-bonham-carter-78615943'>https://ca.linkedin.com/in/gemma-bonham-carter-78615943</a></p><p>Podcast, The Course Creator Show: <a href='https://gemmabonhamcarter.com/podcast/'>https://gemmabonhamcarter.com/podcast/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What if you could hand off your repeatable tasks to an AI team that sounds just like you?</p><p>This week, I&apos;m joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she’s radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs.</p><p>In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast production to social content to internal operations. We talk about what it means to build for freedom, how AI can amplify your team’s strengths instead of replacing them, and the mindset shifts required to fully embrace this new era of work.</p><p>Whether you’re just starting to experiment with AI or ready to systemize your entire business around it, Gemma offers practical insight and a clear-eyed perspective on what’s possible and what’s next.</p><p><br/></p><p><b>About Gemma</b></p><p>Gemma Bonham-Carter is the go-to strategist for entrepreneurs who want a profitable online course business without being glued to their laptops 24/7. She’s all about building a business that fits your life, not the other way around.</p><p>Since launching her education company in 2017, Gemma has built a sustainable 7-figure business, helping over 15,000 students turn their expertise into scalable digital products. She’s the creator of AI Unlocked, host of The Course Creator Show podcast, and an expert in online courses, email marketing, and leveraging AI for smarter business growth.</p><p>Her insights have been featured in Entrepreneur, Inc., Fast Company, and in over 40 podcasts. When she’s not teaching entrepreneurs how to work less while earning more, you’ll find her chasing her kids, squeezing in a Pilates class, planning her next trip, or deep-diving into the latest AI trends.</p><p><b>Connect with Gemma</b></p><p>Website: <a href='http://www.gemmabonhamcarter.com'>www.gemmabonhamcarter.com</a></p><p>Instagram: <a href='http://www.instagram.com/gemma.bonhamcarter'>www.instagram.com/gemma.bonhamcarter</a></p><p>Threads: <a href='https://www.threads.net/@gemma.bonhamcarter'>https://www.threads.net/@gemma.bonhamcarter</a></p><p>LinkedIn: <a href='https://ca.linkedin.com/in/gemma-bonham-carter-78615943'>https://ca.linkedin.com/in/gemma-bonham-carter-78615943</a></p><p>Podcast, The Course Creator Show: <a href='https://gemmabonhamcarter.com/podcast/'>https://gemmabonhamcarter.com/podcast/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 07 Jul 2025 03:00:00 -0400</pubDate>
    <itunes:duration>2910</itunes:duration>
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    <itunes:episode>132</itunes:episode>
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    <itunes:title>Is Your Business Built to Survive Tariffs, AI &amp; Market Whiplash? with Carlyn Bushman</itunes:title>
    <title>Is Your Business Built to Survive Tariffs, AI &amp; Market Whiplash? with Carlyn Bushman</title>
    <itunes:summary><![CDATA[What does it take to lead a resilient business in a world that won’t stop shifting?  This week, strategist and consultant Carlyn Bushman joins me for a real, unfiltered conversation about what female founders are up against in 2025 and how to lead through the chaos with clarity, data, and confidence.  Carlyn shares her perspective on why too many women are letting external pressures like tariffs, tech disruptions, and economic uncertainty dictate the future of their businesses.  We explore ho...]]></itunes:summary>
    <description><![CDATA[<p>What does it take to lead a resilient business in a world that won’t stop shifting?<br/><br/>This week, strategist and consultant Carlyn Bushman joins me for a real, unfiltered conversation about what female founders are up against in 2025 and how to lead through the chaos with clarity, data, and confidence.<br/><br/>Carlyn shares her perspective on why too many women are letting external pressures like tariffs, tech disruptions, and economic uncertainty dictate the future of their businesses.<br/><br/>We explore how to separate emotion from strategy, why data should be your first stop when making decisions, and how to find opportunity in relationships you’ve been neglecting.<br/><br/>This conversation is part wake-up call, part tactical blueprint. If you’ve been feeling overwhelmed or reactive in your business, Carlyn’s insights will help you shift into a more grounded, intentional role as a founder and leader.<br/><br/><b>About Carlyn</b><br/>Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who are serious about scaling smart and staying profitable. With a background in corporate leadership and real-life entrepreneurial grit, Carlyn brings the kind of strategic know-how that turns marketing into momentum.<br/><br/>She’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about—with practical tools, real talk, and data that actually drives growth.<br/><br/><b>Connect with Carlyn</b><br/>https://www.instagram.com/carlynbushmanconsulting/<br/>https://www.linkedin.com/in/carlynbushman/<br/><br/><b>Connect with Veronica</b><br/>Instagram: https://www.instagram.com/vromney/<br/>LinkedIn: https://www.linkedin.com/in/vromney/<br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it take to lead a resilient business in a world that won’t stop shifting?<br/><br/>This week, strategist and consultant Carlyn Bushman joins me for a real, unfiltered conversation about what female founders are up against in 2025 and how to lead through the chaos with clarity, data, and confidence.<br/><br/>Carlyn shares her perspective on why too many women are letting external pressures like tariffs, tech disruptions, and economic uncertainty dictate the future of their businesses.<br/><br/>We explore how to separate emotion from strategy, why data should be your first stop when making decisions, and how to find opportunity in relationships you’ve been neglecting.<br/><br/>This conversation is part wake-up call, part tactical blueprint. If you’ve been feeling overwhelmed or reactive in your business, Carlyn’s insights will help you shift into a more grounded, intentional role as a founder and leader.<br/><br/><b>About Carlyn</b><br/>Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who are serious about scaling smart and staying profitable. With a background in corporate leadership and real-life entrepreneurial grit, Carlyn brings the kind of strategic know-how that turns marketing into momentum.<br/><br/>She’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about—with practical tools, real talk, and data that actually drives growth.<br/><br/><b>Connect with Carlyn</b><br/>https://www.instagram.com/carlynbushmanconsulting/<br/>https://www.linkedin.com/in/carlynbushman/<br/><br/><b>Connect with Veronica</b><br/>Instagram: https://www.instagram.com/vromney/<br/>LinkedIn: https://www.linkedin.com/in/vromney/<br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/17431440-is-your-business-built-to-survive-tariffs-ai-market-whiplash-with-carlyn-bushman.mp3" length="25727015" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Tue, 01 Jul 2025 13:00:00 -0400</pubDate>
    <itunes:duration>2139</itunes:duration>
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    <itunes:episode>131</itunes:episode>
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    <itunes:title>What Marketers Are Getting Wrong About the Attention Economy with Paulo Salomao</itunes:title>
    <title>What Marketers Are Getting Wrong About the Attention Economy with Paulo Salomao</title>
    <itunes:summary><![CDATA[What does it really take to cut through the noise in today’s marketing landscape and what if everything we thought we knew about attention is wrong? In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo. From navigating the post-pandemic reality for agencies to leading with vision in an era ...]]></itunes:summary>
    <description><![CDATA[<p>What does it really take to cut through the noise in today’s marketing landscape and what if everything we thought we knew about attention is wrong?</p><p>In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo.</p><p>From navigating the post-pandemic reality for agencies to leading with vision in an era of uncertainty, Paulo brings both humor and deep insight to the future of advertising, tech, and leadership. He also shares his thoughts on creative intuition, what really builds long-term brand impact, and why podcasting is the most intimate platform we have.</p><p>Whether you&apos;re in media, marketing, or building your own creative business, this conversation is full of perspective shifts and practical wisdom.<br/><br/><b>About Paulo</b><br/>A unique cross-platform thinker, he continues to push the boundaries of his leadership mindset facilitating collaboration from all silos of the industry.<br/>An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positioning.<br/><br/>Today, he’s the sole owner of King Ursa, a 50+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.<br/><br/>Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.<br/><br/><b><br/>Connect with Paulo</b><br/>https://www.linkedin.com/in/salomaopaulo/<br/><br/><b>Connect with V</b><br/>Instagram: https://www.instagram.com/vromney/<br/>LinkedIn: https://www.linkedin.com/in/vromney/</p>]]></description>
    <content:encoded><![CDATA[<p>What does it really take to cut through the noise in today’s marketing landscape and what if everything we thought we knew about attention is wrong?</p><p>In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo.</p><p>From navigating the post-pandemic reality for agencies to leading with vision in an era of uncertainty, Paulo brings both humor and deep insight to the future of advertising, tech, and leadership. He also shares his thoughts on creative intuition, what really builds long-term brand impact, and why podcasting is the most intimate platform we have.</p><p>Whether you&apos;re in media, marketing, or building your own creative business, this conversation is full of perspective shifts and practical wisdom.<br/><br/><b>About Paulo</b><br/>A unique cross-platform thinker, he continues to push the boundaries of his leadership mindset facilitating collaboration from all silos of the industry.<br/>An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positioning.<br/><br/>Today, he’s the sole owner of King Ursa, a 50+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.<br/><br/>Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.<br/><br/><b><br/>Connect with Paulo</b><br/>https://www.linkedin.com/in/salomaopaulo/<br/><br/><b>Connect with V</b><br/>Instagram: https://www.instagram.com/vromney/<br/>LinkedIn: https://www.linkedin.com/in/vromney/</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/17364909-what-marketers-are-getting-wrong-about-the-attention-economy-with-paulo-salomao.mp3" length="23557695" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 23 Jun 2025 03:00:00 -0400</pubDate>
    <itunes:duration>1958</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>130</itunes:episode>
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    <itunes:title>Beyond Annual Reviews: Reinventing Modern Leadership with Megan Kuiper</itunes:title>
    <title>Beyond Annual Reviews: Reinventing Modern Leadership with Megan Kuiper</title>
    <itunes:summary><![CDATA[“Leadership shouldn’t still be the number one workplace issue—but it is.” In this episode, I sit down with culture and leadership expert Megan Kuiper, who spent 21 years at Target leading teams and turning around broken store cultures. Now, she helps organizations of all sizes build intentional, people-first leadership from the inside out. If you’ve ever wondered why good leadership still feels so rare despite all the TED Talks, bestsellers, and workshops, this conversation delivers both the ...]]></itunes:summary>
    <description><![CDATA[<p>“Leadership shouldn’t still be the number one workplace issue—but it is.”</p><p>In this episode, I sit down with culture and leadership expert Megan Kuiper, who spent 21 years at Target leading teams and turning around broken store cultures.</p><p>Now, she helps organizations of all sizes build intentional, people-first leadership from the inside out. If you’ve ever wondered why good leadership still feels so rare despite all the TED Talks, bestsellers, and workshops, this conversation delivers both the why—and the how to do better.</p><p>Whether you’re leading a team or working under someone who is, this episode will challenge how you think about leadership—and help you build something better.</p><p><b>About Megan</b></p><p>I am a passionate and energetic individual dedicated to making the most out of every day. With a clear vision for my life, I teach others how to tap into their own fire and achieve their goals. I balance many roles, including being a wife, mom, and former Target Corporate Director turned entrepreneur. As a keynote speaker, consultant, and coach, I bring 21+ years of culture and leadership development experience to help others find their own energy and desire. My mission is to spread positivity and energy to anyone interested in discovering their own potential.</p><p><b>Connect with Megan</b></p><p><a href='https://www.instagram.com/meganmkuiper/https://www.linkedin.com/in/megan-kuiper-44371a6/'>https://www.instagram.com/meganmkuiper/</a> </p><p><a href='https://www.linkedin.com/in/megan-kuiper-44371a6/'>https://www.linkedin.com/in/megan-kuiper-44371a6/</a> </p><p><br/></p><p><b>Connect with V</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a> </p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a> </p>]]></description>
    <content:encoded><![CDATA[<p>“Leadership shouldn’t still be the number one workplace issue—but it is.”</p><p>In this episode, I sit down with culture and leadership expert Megan Kuiper, who spent 21 years at Target leading teams and turning around broken store cultures.</p><p>Now, she helps organizations of all sizes build intentional, people-first leadership from the inside out. If you’ve ever wondered why good leadership still feels so rare despite all the TED Talks, bestsellers, and workshops, this conversation delivers both the why—and the how to do better.</p><p>Whether you’re leading a team or working under someone who is, this episode will challenge how you think about leadership—and help you build something better.</p><p><b>About Megan</b></p><p>I am a passionate and energetic individual dedicated to making the most out of every day. With a clear vision for my life, I teach others how to tap into their own fire and achieve their goals. I balance many roles, including being a wife, mom, and former Target Corporate Director turned entrepreneur. As a keynote speaker, consultant, and coach, I bring 21+ years of culture and leadership development experience to help others find their own energy and desire. My mission is to spread positivity and energy to anyone interested in discovering their own potential.</p><p><b>Connect with Megan</b></p><p><a href='https://www.instagram.com/meganmkuiper/https://www.linkedin.com/in/megan-kuiper-44371a6/'>https://www.instagram.com/meganmkuiper/</a> </p><p><a href='https://www.linkedin.com/in/megan-kuiper-44371a6/'>https://www.linkedin.com/in/megan-kuiper-44371a6/</a> </p><p><br/></p><p><b>Connect with V</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a> </p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a> </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/17345815-beyond-annual-reviews-reinventing-modern-leadership-with-megan-kuiper.mp3" length="26959561" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 16 Jun 2025 12:00:00 -0400</pubDate>
    <itunes:duration>2242</itunes:duration>
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    <itunes:episode>129</itunes:episode>
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    <itunes:title>How to Make Email Marketing Work (Even in an AI World) with Allison Hardy</itunes:title>
    <title>How to Make Email Marketing Work (Even in an AI World) with Allison Hardy</title>
    <itunes:summary><![CDATA[Think email marketing is old news? Think again. In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that "email is dead" to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity. We dive into the biggest mistakes entrepreneurs make i...]]></itunes:summary>
    <description><![CDATA[<p>Think email marketing is old news? Think again.</p><p>In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that &quot;email is dead&quot; to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity.</p><p>We dive into the biggest mistakes entrepreneurs make in their email marketing, how AI can (and should) support your writing process, and why the future belongs to brands with strong points of view. If you&apos;ve been wondering how to make your email list your most valuable business asset in 2025 and beyond, this conversation is your roadmap.</p>]]></description>
    <content:encoded><![CDATA[<p>Think email marketing is old news? Think again.</p><p>In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that &quot;email is dead&quot; to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity.</p><p>We dive into the biggest mistakes entrepreneurs make in their email marketing, how AI can (and should) support your writing process, and why the future belongs to brands with strong points of view. If you&apos;ve been wondering how to make your email list your most valuable business asset in 2025 and beyond, this conversation is your roadmap.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/17287277-how-to-make-email-marketing-work-even-in-an-ai-world-with-allison-hardy.mp3" length="22205777" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 09 Jun 2025 03:00:00 -0400</pubDate>
    <itunes:duration>1845</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>128</itunes:episode>
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    <itunes:title>The Emotional Crash After You Hit Your Goals with Kasey D’Amato</itunes:title>
    <title>The Emotional Crash After You Hit Your Goals with Kasey D’Amato</title>
    <itunes:summary><![CDATA[You hit the milestone. You achieved the goal. You checked every box—and yet… something still feels off. In this episode, I sit down with holistic leadership coach Kasey D’Amato for a powerful conversation about what happens after success. We unpack the emotional aftermath of reaching a big milestone—like publishing a book—and the uncomfortable questions that come next. From navigating burnout to redefining ambition, Kasey shares her approach to aligned leadership and how to reconnect with pur...]]></itunes:summary>
    <description><![CDATA[<p>You hit the milestone. You achieved the goal. You checked every box—and yet… something still feels off.</p><p>In this episode, I sit down with holistic leadership coach Kasey D’Amato for a powerful conversation about what happens after success. We unpack the emotional aftermath of reaching a big milestone—like publishing a book—and the uncomfortable questions that come next.</p><p>From navigating burnout to redefining ambition, Kasey shares her approach to aligned leadership and how to reconnect with purpose in a season of transition.</p><p>If you’re feeling aimless, unmotivated, or quietly questioning what’s next, this episode will help you find clarity, calm, and a new path forward. Whether you’re in the middle of a reset, craving an off-season, or exploring new possibilities—this conversation will meet you right where you are and offer the tools to realign your life and business on your own terms.</p><p><br/></p><p><b>About Kasey</b></p><p>Kasey D’Amato is a business strategist, executive life coach, and aligned empire builder who helps high-achieving business owners create success without sacrificing fulfillment. With 20 years of experience across pharmaceutical sales, dermatology, entrepreneurship, and real estate, she has built multiple businesses, a global skincare brand, and a diverse investment portfolio—all while maintaining a thriving personal life.</p><p>Kasey specializes in diagnosing the roadblocks that hold leaders back in both business and life, blending self-mastery, emotional intelligence, and strategic growth to create real, lasting success.</p><p>By addressing mindset, leadership, and personal well-being, she empowers entrepreneurs to build thriving businesses while improving relationships, energy, and overall joy—proving that success and fulfillment can go hand in hand.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>You hit the milestone. You achieved the goal. You checked every box—and yet… something still feels off.</p><p>In this episode, I sit down with holistic leadership coach Kasey D’Amato for a powerful conversation about what happens after success. We unpack the emotional aftermath of reaching a big milestone—like publishing a book—and the uncomfortable questions that come next.</p><p>From navigating burnout to redefining ambition, Kasey shares her approach to aligned leadership and how to reconnect with purpose in a season of transition.</p><p>If you’re feeling aimless, unmotivated, or quietly questioning what’s next, this episode will help you find clarity, calm, and a new path forward. Whether you’re in the middle of a reset, craving an off-season, or exploring new possibilities—this conversation will meet you right where you are and offer the tools to realign your life and business on your own terms.</p><p><br/></p><p><b>About Kasey</b></p><p>Kasey D’Amato is a business strategist, executive life coach, and aligned empire builder who helps high-achieving business owners create success without sacrificing fulfillment. With 20 years of experience across pharmaceutical sales, dermatology, entrepreneurship, and real estate, she has built multiple businesses, a global skincare brand, and a diverse investment portfolio—all while maintaining a thriving personal life.</p><p>Kasey specializes in diagnosing the roadblocks that hold leaders back in both business and life, blending self-mastery, emotional intelligence, and strategic growth to create real, lasting success.</p><p>By addressing mindset, leadership, and personal well-being, she empowers entrepreneurs to build thriving businesses while improving relationships, energy, and overall joy—proving that success and fulfillment can go hand in hand.</p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 02 Jun 2025 03:00:00 -0400</pubDate>
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    <itunes:episode>127</itunes:episode>
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    <itunes:title>How Posting Daily on LinkedIn Changed My Life And Can For You Too with Brian Mikula</itunes:title>
    <title>How Posting Daily on LinkedIn Changed My Life And Can For You Too with Brian Mikula</title>
    <itunes:summary><![CDATA[“You don’t need to be an expert to be valuable—you just need a perspective.” In this episode, I sit down with personal brand strategist, educator, and prolific content creator Brian Mikula to unpack the real reason so many professionals hold themselves back from showing up online. If fear of judgment, burnout, or “not being expert enough” has kept you from building your brand—this episode is for you. Whether you're climbing the corporate ladder or launching your own thing, this episode challe...]]></itunes:summary>
    <description><![CDATA[<p>“You don’t need to be an expert to be valuable—you just need a perspective.”</p><p>In this episode, I sit down with personal brand strategist, educator, and prolific content creator Brian Mikula to unpack the real reason so many professionals hold themselves back from showing up online. If fear of judgment, burnout, or “not being expert enough” has kept you from building your brand—this episode is for you.</p><p>Whether you&apos;re climbing the corporate ladder or launching your own thing, this episode challenges everything you’ve been taught about personal branding—and offers a real, practical roadmap to start building equity in your name (without losing your sanity in the process).</p>]]></description>
    <content:encoded><![CDATA[<p>“You don’t need to be an expert to be valuable—you just need a perspective.”</p><p>In this episode, I sit down with personal brand strategist, educator, and prolific content creator Brian Mikula to unpack the real reason so many professionals hold themselves back from showing up online. If fear of judgment, burnout, or “not being expert enough” has kept you from building your brand—this episode is for you.</p><p>Whether you&apos;re climbing the corporate ladder or launching your own thing, this episode challenges everything you’ve been taught about personal branding—and offers a real, practical roadmap to start building equity in your name (without losing your sanity in the process).</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 26 May 2025 03:00:00 -0400</pubDate>
    <itunes:duration>2936</itunes:duration>
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    <itunes:title>Why “Give-a-Shit” Isn’t in the New Employee Handbook with Anne Marie Benard</itunes:title>
    <title>Why “Give-a-Shit” Isn’t in the New Employee Handbook with Anne Marie Benard</title>
    <itunes:summary><![CDATA[“You can't teach give-a-shit.” That quote sums up the conversation I had with seasoned marketing executive Anne Marie Benard. Anne Marie shares her journey across industries. From Target and energy sponsorships to media, healthcare, and now higher education at the University of Utah.  But this isn’t just a résumé rundown, it’s an honest, insightful and often hilarious deep dive into how to make bold career moves, lead with EQ, and navigate professional pivots without losing your identity...]]></itunes:summary>
    <description><![CDATA[<p><em>“You can&apos;t teach give-a-shit.”</em></p><p>That quote sums up the conversation I had with seasoned marketing executive Anne Marie Benard.</p><p>Anne Marie shares her journey across industries. From Target and energy sponsorships to media, healthcare, and now higher education at the University of Utah. </p><p>But this isn’t just a résumé rundown, it’s an honest, insightful and often hilarious deep dive into how to make bold career moves, lead with EQ, and navigate professional pivots without losing your identity in the process.</p><p>Whether you&apos;re a rising professional trying to stand out in a crowded market or a seasoned leader in your own season of reinvention, Anne Marie brings equal parts strategy and soul.</p><p><br/></p><p><b>About Anne:</b></p><p>Anne Marie Benard is an accomplished marketing and communications leader with a proven ability to build high-performing teams and drive significant results in large, complex organizations. Her career spans diverse sectors, including retail, energy, media, healthcare, and higher education, where she has consistently exceeded expectations in developing and implementing innovative marketing strategies.</p><p>Starting with a foundation in retail analytics and brand strategy at Target Corporation, Anne Marie has progressed to lead teams, manage multi-million-dollar budgets, and consistently achieve ambitious financial and campaign goals. </p><p>Her expertise in strategic planning, brand management, sponsorship negotiations, digital and traditional media, public relations, team building, and stakeholder management makes her a highly effective leader in dynamic, fast-paced environments.</p><p><br/></p><p><b>Connect with Veronica:</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p><em>“You can&apos;t teach give-a-shit.”</em></p><p>That quote sums up the conversation I had with seasoned marketing executive Anne Marie Benard.</p><p>Anne Marie shares her journey across industries. From Target and energy sponsorships to media, healthcare, and now higher education at the University of Utah. </p><p>But this isn’t just a résumé rundown, it’s an honest, insightful and often hilarious deep dive into how to make bold career moves, lead with EQ, and navigate professional pivots without losing your identity in the process.</p><p>Whether you&apos;re a rising professional trying to stand out in a crowded market or a seasoned leader in your own season of reinvention, Anne Marie brings equal parts strategy and soul.</p><p><br/></p><p><b>About Anne:</b></p><p>Anne Marie Benard is an accomplished marketing and communications leader with a proven ability to build high-performing teams and drive significant results in large, complex organizations. Her career spans diverse sectors, including retail, energy, media, healthcare, and higher education, where she has consistently exceeded expectations in developing and implementing innovative marketing strategies.</p><p>Starting with a foundation in retail analytics and brand strategy at Target Corporation, Anne Marie has progressed to lead teams, manage multi-million-dollar budgets, and consistently achieve ambitious financial and campaign goals. </p><p>Her expertise in strategic planning, brand management, sponsorship negotiations, digital and traditional media, public relations, team building, and stakeholder management makes her a highly effective leader in dynamic, fast-paced environments.</p><p><br/></p><p><b>Connect with Veronica:</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 19 May 2025 03:00:00 -0400</pubDate>
    <itunes:duration>2986</itunes:duration>
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    <itunes:title>The First 60 Seconds That Make or Break Every Story with Matthew Dicks</itunes:title>
    <title>The First 60 Seconds That Make or Break Every Story with Matthew Dicks</title>
    <itunes:summary><![CDATA[Think you need a big, dramatic life moment to tell a powerful story? In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—and how the smallest moments often carry the biggest impact. From his life-changing “Homework for Life” practice to the science of what makes a story stick, Matthew walks us through the exact tools and mindset shifts that can turn anyone into a better storytell...]]></itunes:summary>
    <description><![CDATA[<p>Think you need a big, dramatic life moment to tell a powerful story?</p><p>In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—and how the smallest moments often carry the biggest impact.</p><p>From his life-changing “Homework for Life” practice to the science of what makes a story stick, Matthew walks us through the exact tools and mindset shifts that can turn anyone into a better storyteller—on stage, on camera, or around the dinner table.</p><p>Whether you’re a speaker, entrepreneur, or someone who just wants to communicate more powerfully, this episode will transform the way you see your own story—and help you share it in a way that truly connects.</p><p><b>About Matthew: </b></p><p>Matthew Dicks is the internationally bestselling author of six novels and three nonfiction titles:</p><p><b>Storyworthy:</b> Engage, Teach, Persuade, and Change Your Life Through the Art</p><p>of Storytelling</p><p><b>Someday Is Today:</b> 22 Simple, Actionable Strategies to Propel Your Creative Life</p><p><b>Stories Sell:</b> Storyworthy Strategies to Grow Your Business and Brand</p><p>His novels have been translated into more than 25 languages worldwide.</p><p>Matthew is a record 62-time Moth StorySLAM champion and 9-time GrandSLAM champion whose stories have been featured on their nationally syndicated Moth Radio Hour.</p><p>His solo show “You’re a Monster, Matthew Dicks” debuted at Theater Works in Hartford, CT in 2023.</p><p>He has also performed in the New York City Comedy Festival in 2022 and 2023. Teacher of the Year and a Connecticut Teacher of the Year finalist.</p><p>Matthew’s client roster includes Google, Salesforce, Amazon, Microsoft, Smucker’s, the FBI, The Eric and Wendy Schmitt Foundation, Yale University, MIT, and many more. He also works with Olympic athletes, world-class mountaineers, standup comedians, magicians, attorneys, breast cancer survivors, the children of Holocaust survivors, world champion memorizers, the clergy, and more.</p><p>Matthew is also the CEO of Storyworthy — a company that creates and distributes online education on storytelling, marketing, sales, and branding. He is also the founder and artistic director of Speak Up, a Hartford-based storytelling organization that produces storytelling shows throughout New England.</p><p><br/></p><p><b>Connect with Veronica</b></p><p><b>Instagram:</b> <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><b>LinkedIn:</b> <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Think you need a big, dramatic life moment to tell a powerful story?</p><p>In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—and how the smallest moments often carry the biggest impact.</p><p>From his life-changing “Homework for Life” practice to the science of what makes a story stick, Matthew walks us through the exact tools and mindset shifts that can turn anyone into a better storyteller—on stage, on camera, or around the dinner table.</p><p>Whether you’re a speaker, entrepreneur, or someone who just wants to communicate more powerfully, this episode will transform the way you see your own story—and help you share it in a way that truly connects.</p><p><b>About Matthew: </b></p><p>Matthew Dicks is the internationally bestselling author of six novels and three nonfiction titles:</p><p><b>Storyworthy:</b> Engage, Teach, Persuade, and Change Your Life Through the Art</p><p>of Storytelling</p><p><b>Someday Is Today:</b> 22 Simple, Actionable Strategies to Propel Your Creative Life</p><p><b>Stories Sell:</b> Storyworthy Strategies to Grow Your Business and Brand</p><p>His novels have been translated into more than 25 languages worldwide.</p><p>Matthew is a record 62-time Moth StorySLAM champion and 9-time GrandSLAM champion whose stories have been featured on their nationally syndicated Moth Radio Hour.</p><p>His solo show “You’re a Monster, Matthew Dicks” debuted at Theater Works in Hartford, CT in 2023.</p><p>He has also performed in the New York City Comedy Festival in 2022 and 2023. Teacher of the Year and a Connecticut Teacher of the Year finalist.</p><p>Matthew’s client roster includes Google, Salesforce, Amazon, Microsoft, Smucker’s, the FBI, The Eric and Wendy Schmitt Foundation, Yale University, MIT, and many more. He also works with Olympic athletes, world-class mountaineers, standup comedians, magicians, attorneys, breast cancer survivors, the children of Holocaust survivors, world champion memorizers, the clergy, and more.</p><p>Matthew is also the CEO of Storyworthy — a company that creates and distributes online education on storytelling, marketing, sales, and branding. He is also the founder and artistic director of Speak Up, a Hartford-based storytelling organization that produces storytelling shows throughout New England.</p><p><br/></p><p><b>Connect with Veronica</b></p><p><b>Instagram:</b> <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><b>LinkedIn:</b> <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 12 May 2025 03:00:00 -0400</pubDate>
    <itunes:duration>3102</itunes:duration>
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    <itunes:episode>124</itunes:episode>
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    <itunes:title>The Real Reason You&#39;re Not Closing More Stages with Michael Port</itunes:title>
    <title>The Real Reason You&#39;re Not Closing More Stages with Michael Port</title>
    <itunes:summary><![CDATA[You’ve hired a sales team, but they’re not performing the way you hoped. You’re still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever. Sound familiar? In this episode, Michael and Veronica break down exactly why your sales team might be struggling and spoiler alert: it’s not about their talent. It’s about your leadership. If you’ve been caught in the trap of micromanaging, unclear expectations, or trying t...]]></itunes:summary>
    <description><![CDATA[<p>You’ve hired a sales team, but they’re not performing the way you hoped. You’re still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever.</p><p>Sound familiar?</p><p>In this episode, Michael and Veronica break down exactly why your sales team might be struggling and spoiler alert: it’s not about their talent. It’s about your leadership.</p><p>If you’ve been caught in the trap of micromanaging, unclear expectations, or trying to delegate sales without direction, this conversation will shift everything. They walk you through the mindset and systems needed to create real sales leadership inside your company, so your team can finally sell without you.</p><p><br/></p><p><b>About Michael: </b></p><p>A New York Times and Wall Street Journal bestselling author, Michael Port has written nine books -- including the mega-hit Book Yourself Solid and The Referrable Speaker, co-authored with our mutual friend, the visionary Andrew Davis.</p><p>Michael has delivered keynote speeches on some of the world’s most prominent stages and built and sold multiple successful companies along the way.</p><p>‍From 2014 to 2024, Michael served as CEO of Heroic Public Speaking. Under his leadership, the company achieved double-digit growth in 9 out of 10 years and became renowned for its unwavering integrity, unmatched Faculty, and transformational training programs.</p><p>Today, Michael focuses on teaching, mentoring the Faculty at HEROIC, and continuously enhancing the efficacy of HEROIC’s programming…</p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>You’ve hired a sales team, but they’re not performing the way you hoped. You’re still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever.</p><p>Sound familiar?</p><p>In this episode, Michael and Veronica break down exactly why your sales team might be struggling and spoiler alert: it’s not about their talent. It’s about your leadership.</p><p>If you’ve been caught in the trap of micromanaging, unclear expectations, or trying to delegate sales without direction, this conversation will shift everything. They walk you through the mindset and systems needed to create real sales leadership inside your company, so your team can finally sell without you.</p><p><br/></p><p><b>About Michael: </b></p><p>A New York Times and Wall Street Journal bestselling author, Michael Port has written nine books -- including the mega-hit Book Yourself Solid and The Referrable Speaker, co-authored with our mutual friend, the visionary Andrew Davis.</p><p>Michael has delivered keynote speeches on some of the world’s most prominent stages and built and sold multiple successful companies along the way.</p><p>‍From 2014 to 2024, Michael served as CEO of Heroic Public Speaking. Under his leadership, the company achieved double-digit growth in 9 out of 10 years and became renowned for its unwavering integrity, unmatched Faculty, and transformational training programs.</p><p>Today, Michael focuses on teaching, mentoring the Faculty at HEROIC, and continuously enhancing the efficacy of HEROIC’s programming…</p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 05 May 2025 01:00:00 -0400</pubDate>
    <itunes:duration>3547</itunes:duration>
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    <itunes:title>Building a New Legacy Beyond the NFL with Brandon Marshall</itunes:title>
    <title>Building a New Legacy Beyond the NFL with Brandon Marshall</title>
    <itunes:summary><![CDATA[What does it take to go from the NFL to the boardroom—and bring your whole identity with you? In this live-recorded episode of The Rainmaker Podcast, I sit down with six-time Pro Bowler, TV personality, and entrepreneur Brandon Marshall for an unfiltered conversation about building a brand, breaking mental health stigma, and bridging the gap between content and commerce. Brandon opens up about the emotional complexity of navigating his relationship with the NFL after retirement, his personal ...]]></itunes:summary>
    <description><![CDATA[<p>What does it take to go from the NFL to the boardroom—and bring your whole identity with you?</p><p>In this live-recorded episode of The Rainmaker Podcast, I sit down with six-time Pro Bowler, TV personality, and entrepreneur Brandon Marshall for an unfiltered conversation about building a brand, breaking mental health stigma, and bridging the gap between content and commerce.</p><p>Brandon opens up about the emotional complexity of navigating his relationship with the NFL after retirement, his personal journey with mental health, and the pivotal moment that transformed how he shows up in business and life. From hustling into locker rooms to creating I AM ATHLETE, he shares how he went from being under siege in his own brand to becoming a powerful media entity and mental health advocate.</p><p>We talk about the power of purpose, how to structure brand deals with integrity, and why understanding your audience is everything.</p><p>If you’re ready for a bold, vulnerable, and wildly inspiring take on entrepreneurship and identity-driven marketing, this one’s for you.</p><p><br/></p><p><b>About Brandon</b></p><p>Brandon Marshall is the creator of the wildly successful unscripted podcast <em>I AM ATHLETE</em> and the newly launched daily show <em>Paper Route</em>.</p><p>Within just a few seasons, the platform has grown to over 1 million YouTube subscribers—fueled by raw, real conversations around sports, culture, and identity. Co-hosted by Marshall and fellow former NFL stars, <em>I AM ATHLETE</em> is known for pushing boundaries and challenging the traditional definition of celebrity.</p><p>A six-time Pro Bowl wide receiver, Brandon spent 12 years in the NFL, where he shattered records and earned a reputation as one of the top wideouts in the game. But his impact didn’t stop on the field. Brandon has become a powerful voice in the mental health space, using his personal journey to break stigma and drive change.</p><p>Today, he’s the founder and CEO of House of Athlete and HOA+, a lifestyle wellness brand built to help athletes of all levels train like pros—mentally and physically. Through his work, Brandon continues to redefine what it means to be an athlete, entrepreneur, and advocate.</p><p>A two-time Emmy nominee for his role on <em>Inside the NFL</em>, Brandon has also been a recurring guest on <em>The Drew Barrymore Show</em> and is widely considered a pioneer in mental health awareness.</p><p><br/></p><p><b>Connect with Brandon</b></p><p>Instagram: <a href='https://www.instagram.com/bmarshall/?hl=en'>https://www.instagram.com/bmarshall/?hl=en</a></p><p>X: <a href='https://x.com/bmarshall?lang=hi'>https://x.com/bmarshall?lang=hi</a></p><p>YouTube: <a href='https://www.youtube.com/@IAMATHLETE'>https://www.youtube.com/@IAMATHLETE</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it take to go from the NFL to the boardroom—and bring your whole identity with you?</p><p>In this live-recorded episode of The Rainmaker Podcast, I sit down with six-time Pro Bowler, TV personality, and entrepreneur Brandon Marshall for an unfiltered conversation about building a brand, breaking mental health stigma, and bridging the gap between content and commerce.</p><p>Brandon opens up about the emotional complexity of navigating his relationship with the NFL after retirement, his personal journey with mental health, and the pivotal moment that transformed how he shows up in business and life. From hustling into locker rooms to creating I AM ATHLETE, he shares how he went from being under siege in his own brand to becoming a powerful media entity and mental health advocate.</p><p>We talk about the power of purpose, how to structure brand deals with integrity, and why understanding your audience is everything.</p><p>If you’re ready for a bold, vulnerable, and wildly inspiring take on entrepreneurship and identity-driven marketing, this one’s for you.</p><p><br/></p><p><b>About Brandon</b></p><p>Brandon Marshall is the creator of the wildly successful unscripted podcast <em>I AM ATHLETE</em> and the newly launched daily show <em>Paper Route</em>.</p><p>Within just a few seasons, the platform has grown to over 1 million YouTube subscribers—fueled by raw, real conversations around sports, culture, and identity. Co-hosted by Marshall and fellow former NFL stars, <em>I AM ATHLETE</em> is known for pushing boundaries and challenging the traditional definition of celebrity.</p><p>A six-time Pro Bowl wide receiver, Brandon spent 12 years in the NFL, where he shattered records and earned a reputation as one of the top wideouts in the game. But his impact didn’t stop on the field. Brandon has become a powerful voice in the mental health space, using his personal journey to break stigma and drive change.</p><p>Today, he’s the founder and CEO of House of Athlete and HOA+, a lifestyle wellness brand built to help athletes of all levels train like pros—mentally and physically. Through his work, Brandon continues to redefine what it means to be an athlete, entrepreneur, and advocate.</p><p>A two-time Emmy nominee for his role on <em>Inside the NFL</em>, Brandon has also been a recurring guest on <em>The Drew Barrymore Show</em> and is widely considered a pioneer in mental health awareness.</p><p><br/></p><p><b>Connect with Brandon</b></p><p>Instagram: <a href='https://www.instagram.com/bmarshall/?hl=en'>https://www.instagram.com/bmarshall/?hl=en</a></p><p>X: <a href='https://x.com/bmarshall?lang=hi'>https://x.com/bmarshall?lang=hi</a></p><p>YouTube: <a href='https://www.youtube.com/@IAMATHLETE'>https://www.youtube.com/@IAMATHLETE</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 28 Apr 2025 00:00:00 -0400</pubDate>
    <itunes:duration>4692</itunes:duration>
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    <itunes:episode>122</itunes:episode>
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    <itunes:title>How YETI Turned Outdoor Culture Into a Marketing Goldmine with Bill Neff</itunes:title>
    <title>How YETI Turned Outdoor Culture Into a Marketing Goldmine with Bill Neff</title>
    <itunes:summary><![CDATA[Ever wonder how some brands create die-hard fans who wouldn’t dream of buying from anyone else? In this episode, I sit down with Bill Neff, a marketing powerhouse known for his work with YETI and beyond, to break down the secrets behind brand loyalty, community-driven marketing, and authentic storytelling. Bill shares his journey from professional kayaking to becoming a key player in the outdoor industry, showing how passion and authenticity can fuel marketing success. We discuss what most br...]]></itunes:summary>
    <description><![CDATA[<p>Ever wonder how some brands create die-hard fans who wouldn’t dream of buying from anyone else? In this episode, I sit down with Bill Neff, a marketing powerhouse known for his work with YETI and beyond, to break down the secrets behind brand loyalty, community-driven marketing, and authentic storytelling.</p><p>Bill shares his journey from professional kayaking to becoming a key player in the outdoor industry, showing how passion and authenticity can fuel marketing success. We discuss what most brands get wrong about building a following, the power of grassroots engagement, and why storytelling—not selling—is the ultimate key to long-term success.</p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wonder how some brands create die-hard fans who wouldn’t dream of buying from anyone else? In this episode, I sit down with Bill Neff, a marketing powerhouse known for his work with YETI and beyond, to break down the secrets behind brand loyalty, community-driven marketing, and authentic storytelling.</p><p>Bill shares his journey from professional kayaking to becoming a key player in the outdoor industry, showing how passion and authenticity can fuel marketing success. We discuss what most brands get wrong about building a following, the power of grassroots engagement, and why storytelling—not selling—is the ultimate key to long-term success.</p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 21 Apr 2025 00:00:00 -0400</pubDate>
    <itunes:duration>2888</itunes:duration>
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    <itunes:episode>122</itunes:episode>
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    <itunes:title>Why Gen Z Is Driving Pinterest’s Most Radical Marketing Shift Yet with Xanthe Wells</itunes:title>
    <title>Why Gen Z Is Driving Pinterest’s Most Radical Marketing Shift Yet with Xanthe Wells</title>
    <itunes:summary><![CDATA[What if social media wasn’t really social—but instead, a space for self-discovery? This week, Xanthe Wells, VP of Global Creative at Pinterest, joins me to unpack how Pinterest is redefining the way people interact with content, brands, and their own identities. Unlike other platforms, Pinterest isn’t about followers or fleeting trends—it’s about inspiration, aspiration, and personal growth. Xanthe shares how Gen Z is using Pinterest differently, why identity-based marketing is the future, an...]]></itunes:summary>
    <description><![CDATA[<p>What if social media wasn’t really social—but instead, a space for self-discovery?</p><p>This week, Xanthe Wells, VP of Global Creative at Pinterest, joins me to unpack how Pinterest is redefining the way people interact with content, brands, and their own identities. Unlike other platforms, Pinterest isn’t about followers or fleeting trends—it’s about inspiration, aspiration, and personal growth.</p><p>Xanthe shares how Gen Z is using Pinterest differently, why identity-based marketing is the future, and how brands can tap into this shift to create more meaningful connections. We also discuss the evolution of social media, the changing landscape of digital marketing, and what brands need to do to stay relevant in 2025 and beyond.</p><p>If you’re looking to understand where digital marketing is headed and how to align your strategy with the changing behaviors of today’s consumers, this episode is packed with insights you won’t want to miss.</p><p><b>About Xanthe:</b></p><p>Xanthe is currently VP of Global Creative for Pinterest and runs the House of Creative under CMO Andréa Mallard.</p><p>Since arriving at Pinterest in November of 2022, Xanthe has been driving the brand&apos;s creative transformation and has been responsible for a major step change in creative output. Her team’s work has resulted in unprecedented ROI for each of the major initiatives she has led, most notably the launch of the global creative platform “It’s Possible,” the 2024 Pinterest Predicts campaign and report, the record-breaking Cannes Manifestival, Pinterest Presents and the best performing brand campaign in the company&apos;s history.</p><p>Her team’s creative output has beat all previous benchmarks and driven increased monthly active users on the platform, surpassing over half a billion MAU in 2024.</p><p><b>Connect with Xanthe:</b></p><p><a href='https://www.linkedin.com/in/xanthewells/'>https://www.linkedin.com/in/xanthewells/</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What if social media wasn’t really social—but instead, a space for self-discovery?</p><p>This week, Xanthe Wells, VP of Global Creative at Pinterest, joins me to unpack how Pinterest is redefining the way people interact with content, brands, and their own identities. Unlike other platforms, Pinterest isn’t about followers or fleeting trends—it’s about inspiration, aspiration, and personal growth.</p><p>Xanthe shares how Gen Z is using Pinterest differently, why identity-based marketing is the future, and how brands can tap into this shift to create more meaningful connections. We also discuss the evolution of social media, the changing landscape of digital marketing, and what brands need to do to stay relevant in 2025 and beyond.</p><p>If you’re looking to understand where digital marketing is headed and how to align your strategy with the changing behaviors of today’s consumers, this episode is packed with insights you won’t want to miss.</p><p><b>About Xanthe:</b></p><p>Xanthe is currently VP of Global Creative for Pinterest and runs the House of Creative under CMO Andréa Mallard.</p><p>Since arriving at Pinterest in November of 2022, Xanthe has been driving the brand&apos;s creative transformation and has been responsible for a major step change in creative output. Her team’s work has resulted in unprecedented ROI for each of the major initiatives she has led, most notably the launch of the global creative platform “It’s Possible,” the 2024 Pinterest Predicts campaign and report, the record-breaking Cannes Manifestival, Pinterest Presents and the best performing brand campaign in the company&apos;s history.</p><p>Her team’s creative output has beat all previous benchmarks and driven increased monthly active users on the platform, surpassing over half a billion MAU in 2024.</p><p><b>Connect with Xanthe:</b></p><p><a href='https://www.linkedin.com/in/xanthewells/'>https://www.linkedin.com/in/xanthewells/</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16946717-why-gen-z-is-driving-pinterest-s-most-radical-marketing-shift-yet-with-xanthe-wells.mp3" length="32224811" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 14 Apr 2025 05:00:00 -0400</pubDate>
    <itunes:duration>2681</itunes:duration>
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    <itunes:episode>121</itunes:episode>
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    <itunes:title>How Levi&#39;s Uses History (&amp; Beyonce!) to Shape its Marketing with Tracey Panek </itunes:title>
    <title>How Levi&#39;s Uses History (&amp; Beyonce!) to Shape its Marketing with Tracey Panek </title>
    <itunes:summary><![CDATA[How does a 175-year-old brand stay relevant in a constantly evolving market?  Tracey Panek, Levi’s brand historian, joins me to share how Levi’s balances heritage with innovation to remain a cultural icon. From historical accuracy in marketing to the brand’s deep connection with customers, Tracey offers a fascinating look into how storytelling shapes Levi’s identity. We dive into what exactly the role of a brand historian plays in modern marketing, how Levi’s taps into its rich archives to in...]]></itunes:summary>
    <description><![CDATA[<p>How does a 175-year-old brand stay relevant in a constantly evolving market?<br/><br/>Tracey Panek, Levi’s brand historian, joins me to share how Levi’s balances heritage with innovation to remain a cultural icon. From historical accuracy in marketing to the brand’s deep connection with customers, Tracey offers a fascinating look into how storytelling shapes Levi’s identity.</p><p>We dive into what exactly the role of a brand historian plays in modern marketing, how Levi’s taps into its rich archives to inspire future campaigns, and why authenticity is the key to long-term brand success. Tracey also shares incredible stories from Levi’s history—including how a pair of jeans helped tow a broken-down car and why some fans insist on being buried in their Levi’s.</p><p>If you’re passionate about branding, storytelling, and marketing that stands the test of time, this episode is packed with insights you won’t want to miss.</p><p><br/></p><p><b>About Tracey</b></p><p>Tracey Panek is the Historian for Levi Strauss &amp; Co. and Director of Archives at the company’s world headquarters in San Francisco. She manages the day-to-day workings of the Levi Strauss &amp; Co. Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi’s® garments and unusual Levi’s® items to add to the Archives.</p><p>Tracey is a contributor to <a href='https://www.levistrauss.com/unzipped-blog/'><em>Unzipped</em></a><em>,</em> the company’s blog, writing about company history, vintage Levi’s® garments, and behind-the-scenes work in the Archives. She narrates the video series <a href='https://www.youtube.com/playlist?list=PLv2owRmD8gH8dvXlw8vVR3rT9MyxfAAnv'><em>From the Levi’s® Archives</em> on YouTube</a> and <a href='https://www.tiktok.com/@levis/video/7057972676899392815?is_from_webapp=1&amp;sender_device=pc&amp;web_id7042738364105410053'><em>From the Levi’s® Archives</em> on TikTok.</a> Tracey is the media spokesperson for Levi Strauss &amp; Co. heritage.</p><p><br/></p><p><b>Connect with Tracey:</b></p><p><a href='https://x.com/TraceyPanek'>https://x.com/TraceyPanek</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How does a 175-year-old brand stay relevant in a constantly evolving market?<br/><br/>Tracey Panek, Levi’s brand historian, joins me to share how Levi’s balances heritage with innovation to remain a cultural icon. From historical accuracy in marketing to the brand’s deep connection with customers, Tracey offers a fascinating look into how storytelling shapes Levi’s identity.</p><p>We dive into what exactly the role of a brand historian plays in modern marketing, how Levi’s taps into its rich archives to inspire future campaigns, and why authenticity is the key to long-term brand success. Tracey also shares incredible stories from Levi’s history—including how a pair of jeans helped tow a broken-down car and why some fans insist on being buried in their Levi’s.</p><p>If you’re passionate about branding, storytelling, and marketing that stands the test of time, this episode is packed with insights you won’t want to miss.</p><p><br/></p><p><b>About Tracey</b></p><p>Tracey Panek is the Historian for Levi Strauss &amp; Co. and Director of Archives at the company’s world headquarters in San Francisco. She manages the day-to-day workings of the Levi Strauss &amp; Co. Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi’s® garments and unusual Levi’s® items to add to the Archives.</p><p>Tracey is a contributor to <a href='https://www.levistrauss.com/unzipped-blog/'><em>Unzipped</em></a><em>,</em> the company’s blog, writing about company history, vintage Levi’s® garments, and behind-the-scenes work in the Archives. She narrates the video series <a href='https://www.youtube.com/playlist?list=PLv2owRmD8gH8dvXlw8vVR3rT9MyxfAAnv'><em>From the Levi’s® Archives</em> on YouTube</a> and <a href='https://www.tiktok.com/@levis/video/7057972676899392815?is_from_webapp=1&amp;sender_device=pc&amp;web_id7042738364105410053'><em>From the Levi’s® Archives</em> on TikTok.</a> Tracey is the media spokesperson for Levi Strauss &amp; Co. heritage.</p><p><br/></p><p><b>Connect with Tracey:</b></p><p><a href='https://x.com/TraceyPanek'>https://x.com/TraceyPanek</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16901528-how-levi-s-uses-history-beyonce-to-shape-its-marketing-with-tracey-panek.mp3" length="28669387" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 07 Apr 2025 06:00:00 -0400</pubDate>
    <itunes:duration>2384</itunes:duration>
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    <itunes:episode>120</itunes:episode>
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    <itunes:title>How Kathryn Dobbs Cultivates a Fan-First Approach to Marketing a Pro Sports Team</itunes:title>
    <title>How Kathryn Dobbs Cultivates a Fan-First Approach to Marketing a Pro Sports Team</title>
    <itunes:summary><![CDATA[How do you market a brand when the product itself is completely out of your control? This week, Kathryn Dobbs, Chief Marketing Officer of the Columbus Blue Jackets, joins me to share her unique perspective on sports marketing, fan loyalty, and how to create an unforgettable game-day experience—regardless of what’s happening on the ice. We dive into the challenges of keeping fans engaged during tough seasons, the role of storytelling in sports, and why optimism is the most important trait a sp...]]></itunes:summary>
    <description><![CDATA[<p>How do you market a brand when the product itself is completely out of your control?</p><p>This week, Kathryn Dobbs, Chief Marketing Officer of the Columbus Blue Jackets, joins me to share her unique perspective on sports marketing, fan loyalty, and how to create an unforgettable game-day experience—regardless of what’s happening on the ice.</p><p>We dive into the challenges of keeping fans engaged during tough seasons, the role of storytelling in sports, and why optimism is the most important trait a sports marketer can have. We also explore how she transitioned from nonprofit leadership into the world of professional sports and what it takes to lead marketing for a major league team.</p><p>If you’ve ever wondered what goes into building fan loyalty or how to market something you don’t have full control over, this episode is packed with real-world insights, leadership lessons, and fresh perspectives from one of the best in the business.</p><p><br/></p><p><b>About Kathryn</b></p><p>Kathryn Dobbs is the senior vice president and chief marketing officer for the Columbus Blue Jackets. Dobbs leads the club&apos;s efforts to grow the Blue Jackets brand, broaden the fan base, and integrate the club&apos;s collective marketing initiatives, including branding, promotions, event presentation, broadcasting, communications, community and fan development.</p><p>Dobbs was promoted to the position in December 2018 after serving as the club&apos;s vice president of community development and executive director of the Columbus Blue Jackets Foundation for three years. </p><p>In 2017, Dobbs was named to the 40 Under 40 list by Columbus Business First and was recognized again in 2020 as a most admired executive. Prior to joining the Blue Jackets, Dobbs spent more than a dozen years as a senior-level executive with the YMCA organization in multiple locations around the United States. The Northern Ontario native is a graduate of the University of North Georgia and currently lives in suburban Columbus with her daughter, Myah.</p><p><br/></p><p><b>Connect with Kathryn</b></p><p><a href='https://x.com/KateDobbs99'>https://x.com/KateDobbs99</a></p><p><a href='https://www.instagram.com/katedobbs99/'>https://www.instagram.com/katedobbs99/</a></p><p><a href='https://www.linkedin.com/in/kathryn-dobbs-45179710/'>https://www.linkedin.com/in/kathryn-dobbs-45179710/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How do you market a brand when the product itself is completely out of your control?</p><p>This week, Kathryn Dobbs, Chief Marketing Officer of the Columbus Blue Jackets, joins me to share her unique perspective on sports marketing, fan loyalty, and how to create an unforgettable game-day experience—regardless of what’s happening on the ice.</p><p>We dive into the challenges of keeping fans engaged during tough seasons, the role of storytelling in sports, and why optimism is the most important trait a sports marketer can have. We also explore how she transitioned from nonprofit leadership into the world of professional sports and what it takes to lead marketing for a major league team.</p><p>If you’ve ever wondered what goes into building fan loyalty or how to market something you don’t have full control over, this episode is packed with real-world insights, leadership lessons, and fresh perspectives from one of the best in the business.</p><p><br/></p><p><b>About Kathryn</b></p><p>Kathryn Dobbs is the senior vice president and chief marketing officer for the Columbus Blue Jackets. Dobbs leads the club&apos;s efforts to grow the Blue Jackets brand, broaden the fan base, and integrate the club&apos;s collective marketing initiatives, including branding, promotions, event presentation, broadcasting, communications, community and fan development.</p><p>Dobbs was promoted to the position in December 2018 after serving as the club&apos;s vice president of community development and executive director of the Columbus Blue Jackets Foundation for three years. </p><p>In 2017, Dobbs was named to the 40 Under 40 list by Columbus Business First and was recognized again in 2020 as a most admired executive. Prior to joining the Blue Jackets, Dobbs spent more than a dozen years as a senior-level executive with the YMCA organization in multiple locations around the United States. The Northern Ontario native is a graduate of the University of North Georgia and currently lives in suburban Columbus with her daughter, Myah.</p><p><br/></p><p><b>Connect with Kathryn</b></p><p><a href='https://x.com/KateDobbs99'>https://x.com/KateDobbs99</a></p><p><a href='https://www.instagram.com/katedobbs99/'>https://www.instagram.com/katedobbs99/</a></p><p><a href='https://www.linkedin.com/in/kathryn-dobbs-45179710/'>https://www.linkedin.com/in/kathryn-dobbs-45179710/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p><br/></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 31 Mar 2025 05:00:00 -0400</pubDate>
    <itunes:duration>3522</itunes:duration>
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    <itunes:episode>119</itunes:episode>
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    <itunes:title>Building Iconic Brands and Cult-Like Followings with Chris Kneeland</itunes:title>
    <title>Building Iconic Brands and Cult-Like Followings with Chris Kneeland</title>
    <itunes:summary><![CDATA[What separates a good brand from an iconic one? This week, Chris Kneeland, co-founder of Cult Collective and expert in brand loyalty, joins me to break down the strategies behind cult-like brands and what makes them stand the test of time. Chris shares how brands like John Deere, Airbnb, and Lululemon built deep emotional connections with their audiences—and how you can apply these lessons to your own brand. In this episode, we explore the psychology of branding, why great brands focus on bel...]]></itunes:summary>
    <description><![CDATA[<p>What separates a good brand from an iconic one? This week, Chris Kneeland, co-founder of Cult Collective and expert in brand loyalty, joins me to break down the strategies behind cult-like brands and what makes them stand the test of time.</p><p>Chris shares how brands like John Deere, Airbnb, and Lululemon built deep emotional connections with their audiences—and how you can apply these lessons to your own brand.</p><p>In this episode, we explore the psychology of branding, why great brands focus on belief systems over behaviors, and how companies can create lasting communities instead of just selling products. Chris also shares his insights on brand storytelling, marketing evolution, and why the best companies aren’t afraid to break the mold.</p><p>Whether you’re building a business from the ground up or looking to strengthen your existing brand, this conversation is packed with actionable insights that will change the way you think about marketing and branding.</p><p><br/></p><p><b>About Chris</b></p><p>Chris Kneeland is the cofounder of Cult Collective, a marketing advisory firm, Cult Ideas and he also cofounded The Gathering, a Forbes top-rated business conference. Chris is a proven business leader with an impressive track record of increasing revenue and brand relevance. He specializes in delivering profitable growth through the smarter deployment of discretionary resources, improving specific elements of the customer journey that matter most, and increasing internal and external engagement via the masterful application of proven “cult brand” principles.</p><p>Chris possesses enviable audience engagement expertise and have driven sustainable growth for some of North America’s most beloved brands, including Harley Davidson, Best Buy, H-E-B, The Home Depot, Canadian Tire, GoDaddy, Keurig, and John Deere. He has helped launch over a dozen start-ups and currently serves as a Fractional CMO for companies earning between $25MM-$250MM annually.</p><p>Chris believes in building brands from the inside out (i.e., enhancing corporate culture and employee engagement), developing customer-centric org structures, and delivering category-leading KPI’s. He champions change management best practices and excels at developing effective frameworks, strategies, and action plans. He’s also a dynamic presenter and elevates what customers and employees believe is possible. Chris has a master’s degree from Northwestern University and a B.A. from Brigham Young University. </p><p><b>Connect with Chris</b></p><p><a href='https://www.linkedin.com/in/chris-kneeland-838b2921/'>https://www.linkedin.com/in/chris-kneeland-838b2921/</a></p><p><a href='http://www.cultgathering.com'>www.cultgathering.com</a></p><p><a href='https://www.cultideas.com'>www.cultideas.com</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What separates a good brand from an iconic one? This week, Chris Kneeland, co-founder of Cult Collective and expert in brand loyalty, joins me to break down the strategies behind cult-like brands and what makes them stand the test of time.</p><p>Chris shares how brands like John Deere, Airbnb, and Lululemon built deep emotional connections with their audiences—and how you can apply these lessons to your own brand.</p><p>In this episode, we explore the psychology of branding, why great brands focus on belief systems over behaviors, and how companies can create lasting communities instead of just selling products. Chris also shares his insights on brand storytelling, marketing evolution, and why the best companies aren’t afraid to break the mold.</p><p>Whether you’re building a business from the ground up or looking to strengthen your existing brand, this conversation is packed with actionable insights that will change the way you think about marketing and branding.</p><p><br/></p><p><b>About Chris</b></p><p>Chris Kneeland is the cofounder of Cult Collective, a marketing advisory firm, Cult Ideas and he also cofounded The Gathering, a Forbes top-rated business conference. Chris is a proven business leader with an impressive track record of increasing revenue and brand relevance. He specializes in delivering profitable growth through the smarter deployment of discretionary resources, improving specific elements of the customer journey that matter most, and increasing internal and external engagement via the masterful application of proven “cult brand” principles.</p><p>Chris possesses enviable audience engagement expertise and have driven sustainable growth for some of North America’s most beloved brands, including Harley Davidson, Best Buy, H-E-B, The Home Depot, Canadian Tire, GoDaddy, Keurig, and John Deere. He has helped launch over a dozen start-ups and currently serves as a Fractional CMO for companies earning between $25MM-$250MM annually.</p><p>Chris believes in building brands from the inside out (i.e., enhancing corporate culture and employee engagement), developing customer-centric org structures, and delivering category-leading KPI’s. He champions change management best practices and excels at developing effective frameworks, strategies, and action plans. He’s also a dynamic presenter and elevates what customers and employees believe is possible. Chris has a master’s degree from Northwestern University and a B.A. from Brigham Young University. </p><p><b>Connect with Chris</b></p><p><a href='https://www.linkedin.com/in/chris-kneeland-838b2921/'>https://www.linkedin.com/in/chris-kneeland-838b2921/</a></p><p><a href='http://www.cultgathering.com'>www.cultgathering.com</a></p><p><a href='https://www.cultideas.com'>www.cultideas.com</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/vromney/'>https://www.linkedin.com/in/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Tue, 25 Mar 2025 11:00:00 -0400</pubDate>
    <itunes:duration>2266</itunes:duration>
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    <itunes:episode>118</itunes:episode>
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    <itunes:title>Why Every Sales Call Should Scare Some Clients Away with Michelle Morgan</itunes:title>
    <title>Why Every Sales Call Should Scare Some Clients Away with Michelle Morgan</title>
    <itunes:summary><![CDATA[What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matters, and how being brutally honest helps her attract the right clients (and scare off the wrong ones). Michelle gets real about the state of the marketing industry, the emotional baggage clients bring into new relationships, and why so many service prov...]]></itunes:summary>
    <description><![CDATA[<p>What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matters, and how being brutally honest helps her attract the right clients (and scare off the wrong ones).</p><p>Michelle gets real about the state of the marketing industry, the emotional baggage clients bring into new relationships, and why so many service providers end up playing the role of business therapists. We also dive into the importance of buy-in—both external (from clients) and internal (believing in yourself when stepping into entrepreneurship).</p><p>Whether you’re a seasoned agency owner, freelancer, or considering your next career pivot, Michelle’s candid insights will leave you with plenty to think about—and the confidence to stand firm in your own values.</p><p><b>About Michelle</b></p><p>Michelle Morgan is a Co-Founder of Paid Media Pros and an international speaker. She’s been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted the Most Influential PPC Pro from PPC Hero in 2020</p><p><b>Connect with Michelle</b></p><p><a href='https://www.linkedin.com/in/michellemsem/'>https://www.linkedin.com/in/michellemsem/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matters, and how being brutally honest helps her attract the right clients (and scare off the wrong ones).</p><p>Michelle gets real about the state of the marketing industry, the emotional baggage clients bring into new relationships, and why so many service providers end up playing the role of business therapists. We also dive into the importance of buy-in—both external (from clients) and internal (believing in yourself when stepping into entrepreneurship).</p><p>Whether you’re a seasoned agency owner, freelancer, or considering your next career pivot, Michelle’s candid insights will leave you with plenty to think about—and the confidence to stand firm in your own values.</p><p><b>About Michelle</b></p><p>Michelle Morgan is a Co-Founder of Paid Media Pros and an international speaker. She’s been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted the Most Influential PPC Pro from PPC Hero in 2020</p><p><b>Connect with Michelle</b></p><p><a href='https://www.linkedin.com/in/michellemsem/'>https://www.linkedin.com/in/michellemsem/</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 17 Mar 2025 05:00:00 -0400</pubDate>
    <itunes:duration>1888</itunes:duration>
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    <itunes:episode>117</itunes:episode>
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    <itunes:title>Inside The Gathering: Mandy Balak on Leadership, Growth, and Community</itunes:title>
    <title>Inside The Gathering: Mandy Balak on Leadership, Growth, and Community</title>
    <itunes:summary><![CDATA[What happens when an entrepreneur transitions back into the corporate world—but on their own terms? This week, Mandy Balak, newly appointed President of The Gathering, joins me to share her journey from business owner to leading one of the most renowned marketing events in North America. We dive into what it means to shift identities, embrace new leadership roles, and navigate the tension between ambition and sustainability. In this episode, Mandy shares how she went from attending The Gather...]]></itunes:summary>
    <description><![CDATA[<p>What happens when an entrepreneur transitions back into the corporate world—but on their own terms? This week, Mandy Balak, newly appointed President of The Gathering, joins me to share her journey from business owner to leading one of the most renowned marketing events in North America. We dive into what it means to shift identities, embrace new leadership roles, and navigate the tension between ambition and sustainability.</p><p>In this episode, Mandy shares how she went from attending The Gathering as an eager entrepreneur to now standing at the helm of the organization. We explore the power of community-driven marketing, the hidden challenges of leadership, and the importance of balancing high performance with personal well-being.</p><p>If you’ve ever struggled with redefining your career path or wondered how to lead with both heart and strategy, this conversation is filled with raw insights and transformative lessons you won’t want to miss.</p><p><br/></p><p><b>Connect with Mandy:</b></p><p><a href='https://www.instagram.com/mandybalak/'>https://www.instagram.com/mandybalak/</a></p><p><a href='https://www.instagram.com/cultgathering/'>https://www.instagram.com/cultgathering/</a></p><p><br/></p><p><b>Connect with Veronica:</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What happens when an entrepreneur transitions back into the corporate world—but on their own terms? This week, Mandy Balak, newly appointed President of The Gathering, joins me to share her journey from business owner to leading one of the most renowned marketing events in North America. We dive into what it means to shift identities, embrace new leadership roles, and navigate the tension between ambition and sustainability.</p><p>In this episode, Mandy shares how she went from attending The Gathering as an eager entrepreneur to now standing at the helm of the organization. We explore the power of community-driven marketing, the hidden challenges of leadership, and the importance of balancing high performance with personal well-being.</p><p>If you’ve ever struggled with redefining your career path or wondered how to lead with both heart and strategy, this conversation is filled with raw insights and transformative lessons you won’t want to miss.</p><p><br/></p><p><b>Connect with Mandy:</b></p><p><a href='https://www.instagram.com/mandybalak/'>https://www.instagram.com/mandybalak/</a></p><p><a href='https://www.instagram.com/cultgathering/'>https://www.instagram.com/cultgathering/</a></p><p><br/></p><p><b>Connect with Veronica:</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16741093</guid>
    <pubDate>Mon, 10 Mar 2025 05:00:00 -0400</pubDate>
    <itunes:duration>3024</itunes:duration>
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    <itunes:episode>116</itunes:episode>
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    <itunes:title>Why Meta Ads Should Support Your Strategy—Not Save It with Amanda Robinson</itunes:title>
    <title>Why Meta Ads Should Support Your Strategy—Not Save It with Amanda Robinson</title>
    <itunes:summary><![CDATA[What’s the smartest way to use Meta ads without relying on them as your sole traffic source?  This week, Amanda Robinson—Facebook ads expert and Meta-certified speaker—joins me to break down the best strategies for leveraging Meta ads to amplify your marketing efforts rather than using them as a last-ditch effort to rescue a struggling campaign. In this episode, we dive into the mindset shifts marketers need when approaching paid ads, the role Meta ads should play in a well-rounded strat...]]></itunes:summary>
    <description><![CDATA[<p>What’s the smartest way to use Meta ads without relying on them as your sole traffic source? </p><p>This week, Amanda Robinson—Facebook ads expert and Meta-certified speaker—joins me to break down the best strategies for leveraging Meta ads to amplify your marketing efforts rather than using them as a last-ditch effort to rescue a struggling campaign.</p><p>In this episode, we dive into the mindset shifts marketers need when approaching paid ads, the role Meta ads should play in a well-rounded strategy, and why your existing marketing foundation is the key to maximizing ad performance. Amanda also shares her brilliant “algorithm appetizer” analogy that will completely change how you think about ad engagement.</p><p>If you’ve ever wondered how to make Meta ads work for you—without them becoming your entire strategy—this episode is packed with insights and expert advice to help you get the most out of your paid campaigns.</p><p><b>About Amanda:</b></p><p>Amanda Robinson is the Founder &amp; CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, and her Facebook Ads Training Bootcamp. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.</p><p><b>Connect with Amanda:</b></p><p>Facebook.com/thedigitalgal</p><p><a href='https://Instagram.com/thedigitalgal'>Instagram.com/thedigitalgal</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What’s the smartest way to use Meta ads without relying on them as your sole traffic source? </p><p>This week, Amanda Robinson—Facebook ads expert and Meta-certified speaker—joins me to break down the best strategies for leveraging Meta ads to amplify your marketing efforts rather than using them as a last-ditch effort to rescue a struggling campaign.</p><p>In this episode, we dive into the mindset shifts marketers need when approaching paid ads, the role Meta ads should play in a well-rounded strategy, and why your existing marketing foundation is the key to maximizing ad performance. Amanda also shares her brilliant “algorithm appetizer” analogy that will completely change how you think about ad engagement.</p><p>If you’ve ever wondered how to make Meta ads work for you—without them becoming your entire strategy—this episode is packed with insights and expert advice to help you get the most out of your paid campaigns.</p><p><b>About Amanda:</b></p><p>Amanda Robinson is the Founder &amp; CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, and her Facebook Ads Training Bootcamp. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.</p><p><b>Connect with Amanda:</b></p><p>Facebook.com/thedigitalgal</p><p><a href='https://Instagram.com/thedigitalgal'>Instagram.com/thedigitalgal</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 03 Mar 2025 04:00:00 -0500</pubDate>
    <itunes:duration>2524</itunes:duration>
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    <itunes:episode>115</itunes:episode>
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  <item>
    <itunes:title>Breaking the Rules of Personal Branding with Sun Yi</itunes:title>
    <title>Breaking the Rules of Personal Branding with Sun Yi</title>
    <itunes:summary><![CDATA[What does it really take to build an unforgettable personal brand? This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise. In this episode, we dive into the power of storytelling, the importance of authenticity in br...]]></itunes:summary>
    <description><![CDATA[<p>What does it really take to build an unforgettable personal brand?</p><p>This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise.</p><p>In this episode, we dive into the power of storytelling, the importance of authenticity in branding, and why detaching from outcomes can lead to greater success. Sun also shares his experiences working with high-profile personal brands like Jay Shetty and Mel Robbins—and what separates the truly great from the rest.</p><p>If you&apos;re looking to build a personal brand that actually matters (without selling out), this episode is packed with insights, real talk, and strategies you can apply today.</p><p><b>About Sun</b></p><p>Founder at Night Owls and Night Owl Nation, Entrepreneur, Personal Branding Expert, Storyteller, TEDx Speaker, Mentor, Podcaster of Authentic As F*ck podcast and Forbes Agency Council Member.</p><p>Sun Yi is a personal branding expert and founder of Night Owls , the award-winning digital agency behind Fortune 500 companies and branding specialized for clients such as Mel Robbins, Jay Shetty, Marc Randolph. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion. </p><p>He is passionate about teaching and has taught over 28,000+ students on Domestika through his online course, &quot;The Art of Storytelling for Freelancers and Creators,&quot; as well notable achievements on Forbes Agency Council. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together. </p><p><br/></p><p><b>Connect with Sun</b></p><p><a href='https://sunyi.co/'>https://sunyi.co/</a></p><p><a href='https://instagram.com/sun.yi'>https://instagram.com/sun.yi</a></p><p><a href='https://linkedin.com/in/sunyi-nightowls'>https://linkedin.com/in/sunyi-nightowls</a></p><p><a href='https://www.youtube.com/c/sunYiCo'>https://www.youtube.com/c/sunYiCo</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it really take to build an unforgettable personal brand?</p><p>This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise.</p><p>In this episode, we dive into the power of storytelling, the importance of authenticity in branding, and why detaching from outcomes can lead to greater success. Sun also shares his experiences working with high-profile personal brands like Jay Shetty and Mel Robbins—and what separates the truly great from the rest.</p><p>If you&apos;re looking to build a personal brand that actually matters (without selling out), this episode is packed with insights, real talk, and strategies you can apply today.</p><p><b>About Sun</b></p><p>Founder at Night Owls and Night Owl Nation, Entrepreneur, Personal Branding Expert, Storyteller, TEDx Speaker, Mentor, Podcaster of Authentic As F*ck podcast and Forbes Agency Council Member.</p><p>Sun Yi is a personal branding expert and founder of Night Owls , the award-winning digital agency behind Fortune 500 companies and branding specialized for clients such as Mel Robbins, Jay Shetty, Marc Randolph. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion. </p><p>He is passionate about teaching and has taught over 28,000+ students on Domestika through his online course, &quot;The Art of Storytelling for Freelancers and Creators,&quot; as well notable achievements on Forbes Agency Council. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together. </p><p><br/></p><p><b>Connect with Sun</b></p><p><a href='https://sunyi.co/'>https://sunyi.co/</a></p><p><a href='https://instagram.com/sun.yi'>https://instagram.com/sun.yi</a></p><p><a href='https://linkedin.com/in/sunyi-nightowls'>https://linkedin.com/in/sunyi-nightowls</a></p><p><a href='https://www.youtube.com/c/sunYiCo'>https://www.youtube.com/c/sunYiCo</a></p><p><br/></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16657801</guid>
    <pubDate>Mon, 24 Feb 2025 00:00:00 -0500</pubDate>
    <itunes:duration>3157</itunes:duration>
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    <itunes:episode>114</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>The Untold Stories of Olympic Marketing and Brand Partnerships with Cameron Wagner</itunes:title>
    <title>The Untold Stories of Olympic Marketing and Brand Partnerships with Cameron Wagner</title>
    <itunes:summary><![CDATA[What does it take to craft meaningful connections between brands, athletes, and fans? This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&amp;G, Cameron offers a behind-the-scenes look at how she’s elevated fan experiences and brand storytelling. We discuss the...]]></itunes:summary>
    <description><![CDATA[<p>What does it take to craft meaningful connections between brands, athletes, and fans?</p><p>This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&amp;G, Cameron offers a behind-the-scenes look at how she’s elevated fan experiences and brand storytelling.</p><p>We discuss the art of activation, the evolving role of personal branding in sports, and how to balance creativity with strategy to cut through the noise. Cameron also shares her perspective on mentorship, the challenges of cultivating new talent in a post-pandemic world, and the unconventional methods that fuel his creativity.</p><p>Whether you’re a marketer, a sports enthusiast, or simply curious about the stories behind unforgettable campaigns, this episode is packed with insights and inspiration to take your craft to the next level.</p><p><b>About Cameron:</b></p><p>Cameron Wagner is the Chief Client Officer at Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond. In her role leading the agency’s global brand consulting and activation practice, Wagner utilizes Elevate’s powerful data and insights engine to create convention-defying partnerships and activations for brands. She believes in the unique power of sports and live events to forge meaningful connections between consumers and brands and has played a key role in crafting some of the most iconic brand programs in sports history.</p><p>Before joining Elevate, Wagner served as the Chief Client Officer at GMR Marketing, where she oversaw US-based offices in New York, San Francisco, and Charlotte, as well as teams in the UK, Brazil, and Tokyo. Before her tenure at GMR, Wagner held a key leadership role at IMG, leading significant programs for major brands including Coca-Cola, Visa, and Hasbro.</p><p>Among her industry accolades, Wagner considers the client programs her team developed and activated across eight Olympic Games as some of the most significant and meaningful of her career. This includes work for clients, such as Procter &amp; Gamble, Visa, Intel, General Electric (GE), Bridgestone, and many others.</p><p>Wagner earned her B.S. in Communications from Appalachian State University. A casual runner and determined golfer, she resides in Charlotte, NC, with her husband and two sons. She is an active member of the community, serving on the board of Charlotte’s Crisis Assistance Ministry and previously on boards for the Charlotte Housing Authority Scholarship Fund and the Bethlehem Center, where she also served as a CHAMPS mentor.</p><p><b>Connect with Cameron</b></p><p>LinkedIn: <a href='http://www.linkedin.com/in/cameron-wagner-0a92394'>www.linkedin.com/in/cameron-wagner-0a92394</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it take to craft meaningful connections between brands, athletes, and fans?</p><p>This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&amp;G, Cameron offers a behind-the-scenes look at how she’s elevated fan experiences and brand storytelling.</p><p>We discuss the art of activation, the evolving role of personal branding in sports, and how to balance creativity with strategy to cut through the noise. Cameron also shares her perspective on mentorship, the challenges of cultivating new talent in a post-pandemic world, and the unconventional methods that fuel his creativity.</p><p>Whether you’re a marketer, a sports enthusiast, or simply curious about the stories behind unforgettable campaigns, this episode is packed with insights and inspiration to take your craft to the next level.</p><p><b>About Cameron:</b></p><p>Cameron Wagner is the Chief Client Officer at Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond. In her role leading the agency’s global brand consulting and activation practice, Wagner utilizes Elevate’s powerful data and insights engine to create convention-defying partnerships and activations for brands. She believes in the unique power of sports and live events to forge meaningful connections between consumers and brands and has played a key role in crafting some of the most iconic brand programs in sports history.</p><p>Before joining Elevate, Wagner served as the Chief Client Officer at GMR Marketing, where she oversaw US-based offices in New York, San Francisco, and Charlotte, as well as teams in the UK, Brazil, and Tokyo. Before her tenure at GMR, Wagner held a key leadership role at IMG, leading significant programs for major brands including Coca-Cola, Visa, and Hasbro.</p><p>Among her industry accolades, Wagner considers the client programs her team developed and activated across eight Olympic Games as some of the most significant and meaningful of her career. This includes work for clients, such as Procter &amp; Gamble, Visa, Intel, General Electric (GE), Bridgestone, and many others.</p><p>Wagner earned her B.S. in Communications from Appalachian State University. A casual runner and determined golfer, she resides in Charlotte, NC, with her husband and two sons. She is an active member of the community, serving on the board of Charlotte’s Crisis Assistance Ministry and previously on boards for the Charlotte Housing Authority Scholarship Fund and the Bethlehem Center, where she also served as a CHAMPS mentor.</p><p><b>Connect with Cameron</b></p><p>LinkedIn: <a href='http://www.linkedin.com/in/cameron-wagner-0a92394'>www.linkedin.com/in/cameron-wagner-0a92394</a></p><p><b>Connect with Veronica</b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 17 Feb 2025 00:00:00 -0500</pubDate>
    <itunes:duration>2855</itunes:duration>
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    <itunes:episode>113</itunes:episode>
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    <itunes:title>From BuzzFeed to ClickUp to Entrepreneurship: A Conversation With Melissa Rosenthal</itunes:title>
    <title>From BuzzFeed to ClickUp to Entrepreneurship: A Conversation With Melissa Rosenthal</title>
    <itunes:summary><![CDATA[What does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience.  We dive into her strategies for fostering self-awareness, cr...]]></itunes:summary>
    <description><![CDATA[<p>What does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience.<br/><br/>We dive into her strategies for fostering self-awareness, creating a positive work culture, and overcoming the hurdles of being a young female leader. Melissa also discusses the unique dynamics of working alongside her husband and the valuable lessons she’s gained from her experiences. Whether you’re climbing the corporate ladder or pursuing entrepreneurial dreams, Melissa’s story offers actionable insights and inspiration.<br/><br/><b>Learn more about Melissa:</b></p><p>Melissa Rosenthal is an award winning media and tech executive currently building Outlever. </p><p>Previously, Rosenthal served as the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar, and VP of Creative at BuzzFeed. Her achievements have been recognized by Forbes&apos; 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday&apos;s &quot;Changemakers.&quot;</p><p>With a passion for net new value creation, Rosenthal has always been focused on enabling brands to own the conversations they care about while reaching their ideal customers. This drive led to the co-founding of Outlever, a company that transforms brands into the #1 news source in their industry. <br/><br/><b>Melissa&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/melissarosenthal5/'>https://www.linkedin.com/in/melissarosenthal5/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience.<br/><br/>We dive into her strategies for fostering self-awareness, creating a positive work culture, and overcoming the hurdles of being a young female leader. Melissa also discusses the unique dynamics of working alongside her husband and the valuable lessons she’s gained from her experiences. Whether you’re climbing the corporate ladder or pursuing entrepreneurial dreams, Melissa’s story offers actionable insights and inspiration.<br/><br/><b>Learn more about Melissa:</b></p><p>Melissa Rosenthal is an award winning media and tech executive currently building Outlever. </p><p>Previously, Rosenthal served as the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar, and VP of Creative at BuzzFeed. Her achievements have been recognized by Forbes&apos; 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday&apos;s &quot;Changemakers.&quot;</p><p>With a passion for net new value creation, Rosenthal has always been focused on enabling brands to own the conversations they care about while reaching their ideal customers. This drive led to the co-founding of Outlever, a company that transforms brands into the #1 news source in their industry. <br/><br/><b>Melissa&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/melissarosenthal5/'>https://www.linkedin.com/in/melissarosenthal5/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16273448-from-buzzfeed-to-clickup-to-entrepreneurship-a-conversation-with-melissa-rosenthal.mp3" length="32749117" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 10 Feb 2025 05:00:00 -0500</pubDate>
    <itunes:duration>2726</itunes:duration>
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    <itunes:episode>112</itunes:episode>
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    <itunes:title>From Harley Davidson CMO to Chief Soul Officer: Shelley Paxton’s Journey to Redefined Success</itunes:title>
    <title>From Harley Davidson CMO to Chief Soul Officer: Shelley Paxton’s Journey to Redefined Success</title>
    <itunes:summary><![CDATA[What happens when you reach the top of the corporate ladder and realize it’s not the summit you expected? This week, Shelley Paxton, former CMO of Harley Davidson and author of Soulbatical: A Corporate Rebel’s Guide to Finding Your Best Life, joins me to share her powerful journey from marketing executive to Chief Soul Officer. In this episode, we discuss the lessons Shelley learned while stewarding one of the world’s most iconic brands, the awakening that led her to redefine success on her o...]]></itunes:summary>
    <description><![CDATA[<p>What happens when you reach the top of the corporate ladder and realize it’s not the summit you expected? This week, Shelley Paxton, former CMO of Harley Davidson and author of <em>Soulbatical: A Corporate Rebel’s Guide to Finding Your Best Life</em>, joins me to share her powerful journey from marketing executive to Chief Soul Officer.</p><p>In this episode, we discuss the lessons Shelley learned while stewarding one of the world’s most iconic brands, the awakening that led her to redefine success on her own terms, and the importance of living authentically. She opens up about her “soul-shaking” realization, how it transformed her life and career, and her mission to inspire others to lead with courage, humanity, and impact.</p><p>Whether you’re navigating corporate challenges, entrepreneurial burnout, or your own personal crossroads, Shelley’s story will resonate deeply and leave you with actionable insights for creating a more fulfilling life and career.<br/><br/><b>About Shelley</b></p><p>Shelley is a 26-year advertising and marketing veteran whose legacy is imprinted on iconic global brands like McDonald’s, Visa, and Harley-Davidson. At the pinnacle of her career, as Chief Marketing Officer of Harley-Davidson, she was shocked to find herself feeling success-empty instead of success-full. That awakening led her on a profound journey that became her mission, business, and bestselling book, Soulbbatical: A Corporate Rebel’s Guide to Finding Your Best Life (Simon &amp; Schuster).</p><p>Now Chief Soul Officer, she works with leaders and organizations to advocate for redefining success and reshaping culture in ways that celebrate humanity, wellbeing, and soul. Her influential work is an empowering antidote to corporate burnout, attrition, and disengagement. It’s gained recognition on platforms from NBC, CBS, Forbes, Inc., and Thrive Global, to the TEDx stage. She’s also a regular contributor to CBS Chicago’s Mental Health Minute.</p><p>Shelley is a respected thought leader, advisor, and sought-after keynote speaker who’s been called “the next Brené Brown” by Chip Conley, NY Times Bestselling Author, Former Airbnb Exec, and Founder of MEA. She graduated with a BS in Business and Marketing from Boston College.</p><p><b>Connect with Shelley</b></p><p><a href='https://www.instagram.com/theshelleypaxton/'>https://www.instagram.com/theshelleypaxton/</a></p><p><a href='https://www.linkedin.com/in/shelleypaxton/'>https://www.linkedin.com/in/shelleypaxton/</a></p><p><br/><b>Connect with Veronica<br/></b><a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What happens when you reach the top of the corporate ladder and realize it’s not the summit you expected? This week, Shelley Paxton, former CMO of Harley Davidson and author of <em>Soulbatical: A Corporate Rebel’s Guide to Finding Your Best Life</em>, joins me to share her powerful journey from marketing executive to Chief Soul Officer.</p><p>In this episode, we discuss the lessons Shelley learned while stewarding one of the world’s most iconic brands, the awakening that led her to redefine success on her own terms, and the importance of living authentically. She opens up about her “soul-shaking” realization, how it transformed her life and career, and her mission to inspire others to lead with courage, humanity, and impact.</p><p>Whether you’re navigating corporate challenges, entrepreneurial burnout, or your own personal crossroads, Shelley’s story will resonate deeply and leave you with actionable insights for creating a more fulfilling life and career.<br/><br/><b>About Shelley</b></p><p>Shelley is a 26-year advertising and marketing veteran whose legacy is imprinted on iconic global brands like McDonald’s, Visa, and Harley-Davidson. At the pinnacle of her career, as Chief Marketing Officer of Harley-Davidson, she was shocked to find herself feeling success-empty instead of success-full. That awakening led her on a profound journey that became her mission, business, and bestselling book, Soulbbatical: A Corporate Rebel’s Guide to Finding Your Best Life (Simon &amp; Schuster).</p><p>Now Chief Soul Officer, she works with leaders and organizations to advocate for redefining success and reshaping culture in ways that celebrate humanity, wellbeing, and soul. Her influential work is an empowering antidote to corporate burnout, attrition, and disengagement. It’s gained recognition on platforms from NBC, CBS, Forbes, Inc., and Thrive Global, to the TEDx stage. She’s also a regular contributor to CBS Chicago’s Mental Health Minute.</p><p>Shelley is a respected thought leader, advisor, and sought-after keynote speaker who’s been called “the next Brené Brown” by Chip Conley, NY Times Bestselling Author, Former Airbnb Exec, and Founder of MEA. She graduated with a BS in Business and Marketing from Boston College.</p><p><b>Connect with Shelley</b></p><p><a href='https://www.instagram.com/theshelleypaxton/'>https://www.instagram.com/theshelleypaxton/</a></p><p><a href='https://www.linkedin.com/in/shelleypaxton/'>https://www.linkedin.com/in/shelleypaxton/</a></p><p><br/><b>Connect with Veronica<br/></b><a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16486867-from-harley-davidson-cmo-to-chief-soul-officer-shelley-paxton-s-journey-to-redefined-success.mp3" length="36357939" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 03 Feb 2025 00:00:00 -0500</pubDate>
    <itunes:duration>3025</itunes:duration>
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    <itunes:title>Making Marketing Human Again: Key Lessons from the Stars of the Identity Marketing Book</itunes:title>
    <title>Making Marketing Human Again: Key Lessons from the Stars of the Identity Marketing Book</title>
    <itunes:summary><![CDATA[This week’s episode of The Rainmaker Podcast is a special one—we’re bringing you an exclusive recording from the virtual launch party we held last week for my first-ever book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)! It was a memorable and special celebration with some of the incredible stars featured in the book, and the insights they shared were just too good not to share with you too.  In this ep...]]></itunes:summary>
    <description><![CDATA[<p>This week’s episode of <em>The Rainmaker Podcast</em> is a special one—we’re bringing you an exclusive recording from the virtual launch party we held last week for my first-ever book, <em>Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)</em>! It was a memorable and special celebration with some of the incredible stars featured in the book, and the insights they shared were just too good not to share with you too. </p><p>In this episode, you’ll hear from a few of the stars of <em>Identity Marketing</em>, including Kelly Ruta, Alex Cattoni, and Mike and Nicole from SMASHD. We dive into the key themes of <em>Identity Marketing</em>, including ethical marketing practices, the role of identity in relationship marketing, and actionable ways to elevate your own marketing strategy. </p><p>If you desire to make your marketing more human and impactful, this conversation is filled with golden nuggets and practical advice you don’t want to miss. So grab a notebook and enjoy this unique behind-the-scenes look at the <em>Identity Marketing</em> launch party!<br/><br/>Get your very own copy of my new book, <em>Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) </em>at https://identitymarketingbook.com/<br/> <br/><b>Connect with Veronica<br/></b><a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>This week’s episode of <em>The Rainmaker Podcast</em> is a special one—we’re bringing you an exclusive recording from the virtual launch party we held last week for my first-ever book, <em>Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)</em>! It was a memorable and special celebration with some of the incredible stars featured in the book, and the insights they shared were just too good not to share with you too. </p><p>In this episode, you’ll hear from a few of the stars of <em>Identity Marketing</em>, including Kelly Ruta, Alex Cattoni, and Mike and Nicole from SMASHD. We dive into the key themes of <em>Identity Marketing</em>, including ethical marketing practices, the role of identity in relationship marketing, and actionable ways to elevate your own marketing strategy. </p><p>If you desire to make your marketing more human and impactful, this conversation is filled with golden nuggets and practical advice you don’t want to miss. So grab a notebook and enjoy this unique behind-the-scenes look at the <em>Identity Marketing</em> launch party!<br/><br/>Get your very own copy of my new book, <em>Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) </em>at https://identitymarketingbook.com/<br/> <br/><b>Connect with Veronica<br/></b><a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16496724-making-marketing-human-again-key-lessons-from-the-stars-of-the-identity-marketing-book.mp3" length="43461862" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 27 Jan 2025 00:00:00 -0500</pubDate>
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    <itunes:title>Launch Smarter, Not Harder: 2025 Strategies You Need to Know with Brenna McGowan</itunes:title>
    <title>Launch Smarter, Not Harder: 2025 Strategies You Need to Know with Brenna McGowan</title>
    <itunes:summary><![CDATA[What does it take to craft a standout launch in today’s fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024. In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and...]]></itunes:summary>
    <description><![CDATA[<p>What does it take to craft a standout launch in today’s fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024.</p><p>In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and how industries like film use slow-burn anticipation to captivate audiences. She also uncovers common missteps and the essential elements to ensure your next launch hits its mark.</p><p>Whether you’re gearing up for a product debut, service launch, or major marketing campaign, Brenda’s expertise will leave you with actionable tips to elevate your strategy and boost your results in 2025. </p><p><b>About Brenna</b></p><p>Brenna McGowan is a launch strategist &amp; copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer. </p><p>By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue. When Brenna’s not strategizing or helping clients launch, you can find her walking in her Labradoodle in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester. </p><p><b>Connect with Brenna</b></p><p><a href='https://www.instagram.com/brennamcgowanco/'>https://www.instagram.com/brennamcgowanco/</a></p><p><a href='https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan'>https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan</a><br/><br/><br/><b>Connect with Veronica <br/></b><a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it take to craft a standout launch in today’s fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024.</p><p>In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and how industries like film use slow-burn anticipation to captivate audiences. She also uncovers common missteps and the essential elements to ensure your next launch hits its mark.</p><p>Whether you’re gearing up for a product debut, service launch, or major marketing campaign, Brenda’s expertise will leave you with actionable tips to elevate your strategy and boost your results in 2025. </p><p><b>About Brenna</b></p><p>Brenna McGowan is a launch strategist &amp; copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer. </p><p>By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue. When Brenna’s not strategizing or helping clients launch, you can find her walking in her Labradoodle in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester. </p><p><b>Connect with Brenna</b></p><p><a href='https://www.instagram.com/brennamcgowanco/'>https://www.instagram.com/brennamcgowanco/</a></p><p><a href='https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan'>https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan</a><br/><br/><br/><b>Connect with Veronica <br/></b><a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16438182-launch-smarter-not-harder-2025-strategies-you-need-to-know-with-brenna-mcgowan.mp3" length="35755320" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 20 Jan 2025 00:00:00 -0500</pubDate>
    <itunes:duration>2975</itunes:duration>
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    <itunes:episode>115</itunes:episode>
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    <itunes:title>The 2 Questions That Will Take Down a Hustle Marketer Every Single Time with Seth Godin</itunes:title>
    <title>The 2 Questions That Will Take Down a Hustle Marketer Every Single Time with Seth Godin</title>
    <itunes:summary><![CDATA[What does it take to build a brand that’s both authentic and impactful? In this episode, I sit down with marketing legend Seth Godin for an unforgettable conversation about identity in marketing and beyond. We explore the power of personal branding, the ethical dilemmas marketers face today, and why authenticity is the key to building genuine connections. From unpacking cultural phenomena like the Swifties to examining how identity shapes consumer behavior, Seth offers profound insights that ...]]></itunes:summary>
    <description><![CDATA[<p>What does it take to build a brand that’s both authentic and impactful? In this episode, I sit down with marketing legend Seth Godin for an unforgettable conversation about identity in marketing and beyond. We explore the power of personal branding, the ethical dilemmas marketers face today, and why authenticity is the key to building genuine connections. From unpacking cultural phenomena like the Swifties to examining how identity shapes consumer behavior, Seth offers profound insights that challenge traditional marketing practices and inspire a more thoughtful, human-centered approach.</p><p>But our discussion doesn’t stop at marketing. Seth and I dive into leadership, community building, and even the lessons we can learn as parents trying to instill core values in our kids. We tackle the balance between authenticity and consistency, the challenges of leading with integrity, and the transformative potential of meaningful connections in a digital age.</p><p>Whether you’re a marketer, a leader, or someone seeking to make an impact, this episode is packed with insights to help you rethink how you show up in the world.</p><p><b>About Seth:</b></p><p>A serial entrepreneur, Seth Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too. </p><p><b>Connect with</b> <b>Seth:</b></p><p>Website: <a href='https://www.sethgodin.com/'>https://www.sethgodin.com/</a></p><p>Social links: <a href='https://seths.blog/socialmedia/'>https://seths.blog/socialmedia/</a><br/><br/><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it take to build a brand that’s both authentic and impactful? In this episode, I sit down with marketing legend Seth Godin for an unforgettable conversation about identity in marketing and beyond. We explore the power of personal branding, the ethical dilemmas marketers face today, and why authenticity is the key to building genuine connections. From unpacking cultural phenomena like the Swifties to examining how identity shapes consumer behavior, Seth offers profound insights that challenge traditional marketing practices and inspire a more thoughtful, human-centered approach.</p><p>But our discussion doesn’t stop at marketing. Seth and I dive into leadership, community building, and even the lessons we can learn as parents trying to instill core values in our kids. We tackle the balance between authenticity and consistency, the challenges of leading with integrity, and the transformative potential of meaningful connections in a digital age.</p><p>Whether you’re a marketer, a leader, or someone seeking to make an impact, this episode is packed with insights to help you rethink how you show up in the world.</p><p><b>About Seth:</b></p><p>A serial entrepreneur, Seth Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too. </p><p><b>Connect with</b> <b>Seth:</b></p><p>Website: <a href='https://www.sethgodin.com/'>https://www.sethgodin.com/</a></p><p>Social links: <a href='https://seths.blog/socialmedia/'>https://seths.blog/socialmedia/</a><br/><br/><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16402577-the-2-questions-that-will-take-down-a-hustle-marketer-every-single-time-with-seth-godin.mp3" length="46119008" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 13 Jan 2025 05:00:00 -0500</pubDate>
    <itunes:duration>3838</itunes:duration>
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    <itunes:episode>114</itunes:episode>
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    <itunes:title>Marketing Without Manipulation: How To Do Identity Marketing Ethically with Kelly Ruta</itunes:title>
    <title>Marketing Without Manipulation: How To Do Identity Marketing Ethically with Kelly Ruta</title>
    <itunes:summary><![CDATA[Are you confident your coach has the qualifications to guide you? In this week’s episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.  Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on v...]]></itunes:summary>
    <description><![CDATA[<p>Are you confident your coach has the qualifications to guide you? In this week’s episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.<br/><br/>Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on vulnerability. We also discuss the vital role of intuition when selecting a coach and advocate for a more transparent, integrity-driven industry.<br/><br/>This episode is a must-listen for anyone seeking guidance in a coaching relationship or looking to navigate the industry with discernment.<br/><br/><b>Learn more about Kelly:<br/></b>Kelly Sullivan Ruta is a seasoned clinical psychotherapist of two decades who leaped into the coaching world to help entrepreneurs create the ultimate inner operating system for rapid growth without rapid breakdown.<br/>Kelly believes entrepreneurs are perfectly positioned to create a massive positive impact on the planet. But she also knows that no strategy, plan, or tactic will ever outperform one’s mindset, limiting beliefs, conditioned programs, or habits. <br/>She is obsessed with helping entrepreneurs and their teams do deep inner work, unlocking their generational wealth-building potential along the way.<br/>Kelly is a hardcore introvert, 9 Quickstart, and Enneagram 8. Her soul calls the beach home. When she isn’t working, Kelly hangs with her ride-or-die besties, has her head in a book, or is with her husband and two (mostly grown) sons.</p><p><br/><b>Kelly&apos;s Links:</b></p><p>Website: <a href='http://www.kellyruta.com/'>www.kellyruta.com</a></p><p>Instagram: @kellysruta</p><p>Free Radical Resilience Roundtable Replay: <a href='https://kellyruta.com/op/roundtable-registration-october-2024'>https://kellyruta.com/op/roundtable-registration-october-2024</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you confident your coach has the qualifications to guide you? In this week’s episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.<br/><br/>Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on vulnerability. We also discuss the vital role of intuition when selecting a coach and advocate for a more transparent, integrity-driven industry.<br/><br/>This episode is a must-listen for anyone seeking guidance in a coaching relationship or looking to navigate the industry with discernment.<br/><br/><b>Learn more about Kelly:<br/></b>Kelly Sullivan Ruta is a seasoned clinical psychotherapist of two decades who leaped into the coaching world to help entrepreneurs create the ultimate inner operating system for rapid growth without rapid breakdown.<br/>Kelly believes entrepreneurs are perfectly positioned to create a massive positive impact on the planet. But she also knows that no strategy, plan, or tactic will ever outperform one’s mindset, limiting beliefs, conditioned programs, or habits. <br/>She is obsessed with helping entrepreneurs and their teams do deep inner work, unlocking their generational wealth-building potential along the way.<br/>Kelly is a hardcore introvert, 9 Quickstart, and Enneagram 8. Her soul calls the beach home. When she isn’t working, Kelly hangs with her ride-or-die besties, has her head in a book, or is with her husband and two (mostly grown) sons.</p><p><br/><b>Kelly&apos;s Links:</b></p><p>Website: <a href='http://www.kellyruta.com/'>www.kellyruta.com</a></p><p>Instagram: @kellysruta</p><p>Free Radical Resilience Roundtable Replay: <a href='https://kellyruta.com/op/roundtable-registration-october-2024'>https://kellyruta.com/op/roundtable-registration-october-2024</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 06 Jan 2025 05:00:00 -0500</pubDate>
    <itunes:duration>3190</itunes:duration>
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    <itunes:episode>113</itunes:episode>
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  <item>
    <itunes:title>Why Do Marketers Really Burn Out? With Matt Gagnon</itunes:title>
    <title>Why Do Marketers Really Burn Out? With Matt Gagnon</title>
    <itunes:summary><![CDATA[How do top performers, especially marketers, stay resilient and avoid burnout?  This week, I’m joined by mindset coach and former TEDx speaker Matt Gagnon for a powerful conversation on mental health, resilience, and personal growth. Matt shares his journey from corporate life to coaching, opening up about struggles with mental health and the transformative power of vulnerability and community.  We explore "atomic mornings," a flexible way to start your day, the differences between coaching a...]]></itunes:summary>
    <description><![CDATA[<p>How do top performers, especially marketers, stay resilient and avoid burnout?<br/><b><br/></b>This week, I’m joined by mindset coach and former TEDx speaker Matt Gagnon for a powerful conversation on mental health, resilience, and personal growth. Matt shares his journey from corporate life to coaching, opening up about struggles with mental health and the transformative power of vulnerability and community.<br/><br/>We explore &quot;atomic mornings,&quot; a flexible way to start your day, the differences between coaching and therapy, the importance of self-care, and the ethical responsibilities of coaching. Packed with actionable insights, this episode helps you prioritize well-being while achieving personal and professional success. Don’t miss it!</p><p><br/></p><p><b>Learn more about Matt:</b></p><p>From corporate burnout to executive coach, Matt Gagnon has lived it all. After 15 years in the corporate grind, missing out on life&apos;s precious moments, Matt took a leap of faith and transformed his life. Now, he&apos;s the founder of Atomic Mornings, a TEDx speaker, and as the founder of Matt Gagnon Coaching he is a certified professional executive coach. Additionally he is a virtual professor at Austin Community College focusing on LinkedIn strategies and also spends weekends as a touring musician through the state of Maine.</p><p>After hitting a plateau in running his own practice and on the verge of burnout again, Matt decided to make the unthinable move to become a morning person - 30 Day Custom Program designed to create a sustainable habit focused on protecting your self care supply lines. Matt believes that the world wants the best of you and not what&apos;s left of you. </p><p><br/></p><p><b>Matt&apos;s Links:</b></p><p><a href='https://linktr.ee/atomicmornings'>https://linktr.ee/atomicmornings</a></p><p><a href='http://www.linkedin.com/in/mattgagnon1'>www.linkedin.com/in/mattgagnon1</a></p><p>IG: @IamMattGagnon</p><p>IG: @Atomicmornings.io</p><p>TEDx Talk: <a href='https://youtu.be/9lwJ3FxVTF4?si=0O-1MYztau6YuKZu'>https://youtu.be/9lwJ3FxVTF4?si=0O-1MYztau6YuKZu</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How do top performers, especially marketers, stay resilient and avoid burnout?<br/><b><br/></b>This week, I’m joined by mindset coach and former TEDx speaker Matt Gagnon for a powerful conversation on mental health, resilience, and personal growth. Matt shares his journey from corporate life to coaching, opening up about struggles with mental health and the transformative power of vulnerability and community.<br/><br/>We explore &quot;atomic mornings,&quot; a flexible way to start your day, the differences between coaching and therapy, the importance of self-care, and the ethical responsibilities of coaching. Packed with actionable insights, this episode helps you prioritize well-being while achieving personal and professional success. Don’t miss it!</p><p><br/></p><p><b>Learn more about Matt:</b></p><p>From corporate burnout to executive coach, Matt Gagnon has lived it all. After 15 years in the corporate grind, missing out on life&apos;s precious moments, Matt took a leap of faith and transformed his life. Now, he&apos;s the founder of Atomic Mornings, a TEDx speaker, and as the founder of Matt Gagnon Coaching he is a certified professional executive coach. Additionally he is a virtual professor at Austin Community College focusing on LinkedIn strategies and also spends weekends as a touring musician through the state of Maine.</p><p>After hitting a plateau in running his own practice and on the verge of burnout again, Matt decided to make the unthinable move to become a morning person - 30 Day Custom Program designed to create a sustainable habit focused on protecting your self care supply lines. Matt believes that the world wants the best of you and not what&apos;s left of you. </p><p><br/></p><p><b>Matt&apos;s Links:</b></p><p><a href='https://linktr.ee/atomicmornings'>https://linktr.ee/atomicmornings</a></p><p><a href='http://www.linkedin.com/in/mattgagnon1'>www.linkedin.com/in/mattgagnon1</a></p><p>IG: @IamMattGagnon</p><p>IG: @Atomicmornings.io</p><p>TEDx Talk: <a href='https://youtu.be/9lwJ3FxVTF4?si=0O-1MYztau6YuKZu'>https://youtu.be/9lwJ3FxVTF4?si=0O-1MYztau6YuKZu</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 16 Dec 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2612</itunes:duration>
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    <itunes:episode>111</itunes:episode>
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    <itunes:title>What Does &#39;Abundant&#39; Really Mean? With Cathy Heller</itunes:title>
    <title>What Does &#39;Abundant&#39; Really Mean? With Cathy Heller</title>
    <itunes:summary><![CDATA[What does it mean to live abundantly in a world that often feels scarce? In this episode, I sit down with Cathy Heller, a podcaster with over 40 million downloads, to explore this question.   Cathy shares her wisdom on redefining abundance—not as material wealth but as a life filled with well-being, purpose, and meaningful connections. Reflecting on the challenges of the past year, we discuss how to stay authentic amid societal pressures and the importance of pursuing your passions to inspire...]]></itunes:summary>
    <description><![CDATA[<p>What does it mean to live abundantly in a world that often feels scarce? In this episode, I sit down with Cathy Heller, a podcaster with over 40 million downloads, to explore this question. <br/><br/>Cathy shares her wisdom on redefining abundance—not as material wealth but as a life filled with well-being, purpose, and meaningful connections. Reflecting on the challenges of the past year, we discuss how to stay authentic amid societal pressures and the importance of pursuing your passions to inspire future generations. <br/><br/>Cathy also introduces her new book, <em>Abundant Ever After</em>, which provides actionable tools for fostering an abundant mindset.</p><p><br/></p><p><b>Learn more about Cathy:</b></p><p>Cathy is a renowned teacher, podcaster and author. She hosts one of the top spiritual podcasts, Abundant Ever After, which has been downloaded more than 45 million times. She’s a practitioner of the law of reception, and has a deep understanding of the universal principles of manifestation. Cathy guides individuals on a transformative journey towards unlocking their highest potential.</p><p>Drawing from the wisdom of Jewish mysticism and ancient teachings, Cathy illuminates the path to spiritual growth and abundance. Through her unique approach, Cathy empowers students to embrace their innate ability to receive and manifest their desires effortlessly with a focus on meditation and mindfulness practices.</p><p>By quieting the mind and connecting with the divine, students learn to harness their energy and create positive shifts in their lives.</p><p>Through Cathy’s teachings, individuals gain practical tools and techniques to attract abundance in all areas of life, including wealth, health, relationships, and personal growth. Cathy believes that abundance is not simply about material wealth, but also about aligning with one&apos;s purpose, experiencing joy, and cultivating meaningful connections.</p><p>With Cathy’s guidance, individuals unlock a life of abundance, fulfillment, and spiritual growth.</p><p><br/></p><p><b>Cathy&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/cathy.heller/'>https://www.instagram.com/cathy.heller/</a></p><p>Book: <a href='https://www.cathyheller.com/abundant-ever-after-book-1'>https://www.cathyheller.com/abundant-ever-after-book-1</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it mean to live abundantly in a world that often feels scarce? In this episode, I sit down with Cathy Heller, a podcaster with over 40 million downloads, to explore this question. <br/><br/>Cathy shares her wisdom on redefining abundance—not as material wealth but as a life filled with well-being, purpose, and meaningful connections. Reflecting on the challenges of the past year, we discuss how to stay authentic amid societal pressures and the importance of pursuing your passions to inspire future generations. <br/><br/>Cathy also introduces her new book, <em>Abundant Ever After</em>, which provides actionable tools for fostering an abundant mindset.</p><p><br/></p><p><b>Learn more about Cathy:</b></p><p>Cathy is a renowned teacher, podcaster and author. She hosts one of the top spiritual podcasts, Abundant Ever After, which has been downloaded more than 45 million times. She’s a practitioner of the law of reception, and has a deep understanding of the universal principles of manifestation. Cathy guides individuals on a transformative journey towards unlocking their highest potential.</p><p>Drawing from the wisdom of Jewish mysticism and ancient teachings, Cathy illuminates the path to spiritual growth and abundance. Through her unique approach, Cathy empowers students to embrace their innate ability to receive and manifest their desires effortlessly with a focus on meditation and mindfulness practices.</p><p>By quieting the mind and connecting with the divine, students learn to harness their energy and create positive shifts in their lives.</p><p>Through Cathy’s teachings, individuals gain practical tools and techniques to attract abundance in all areas of life, including wealth, health, relationships, and personal growth. Cathy believes that abundance is not simply about material wealth, but also about aligning with one&apos;s purpose, experiencing joy, and cultivating meaningful connections.</p><p>With Cathy’s guidance, individuals unlock a life of abundance, fulfillment, and spiritual growth.</p><p><br/></p><p><b>Cathy&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/cathy.heller/'>https://www.instagram.com/cathy.heller/</a></p><p>Book: <a href='https://www.cathyheller.com/abundant-ever-after-book-1'>https://www.cathyheller.com/abundant-ever-after-book-1</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 02 Dec 2024 12:00:00 -0500</pubDate>
    <itunes:duration>3731</itunes:duration>
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    <itunes:episode>110</itunes:episode>
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    <itunes:title>‘I Don’t Have Time to Be Human’ with Heather Chauvin</itunes:title>
    <title>‘I Don’t Have Time to Be Human’ with Heather Chauvin</title>
    <itunes:summary><![CDATA[Are you caught in the cycle of ignoring your needs, telling yourself there’s no time for rest, reflection, or even being human? In this week’s episode, I’m joined by Heather Chauvin, a renowned advocate for emotional well-being, to dive deep into the struggles of high performers who push themselves to the brink.  We’ll explore the concept of "time debt" and how constantly postponing self-care can lead to emotional and physical burnout. Drawing from themes of vulnerability and resilience, Heat...]]></itunes:summary>
    <description><![CDATA[<p>Are you caught in the cycle of ignoring your needs, telling yourself there’s no time for rest, reflection, or even being human? In this week’s episode, I’m joined by Heather Chauvin, a renowned advocate for emotional well-being, to dive deep into the struggles of high performers who push themselves to the brink.<br/><br/>We’ll explore the concept of &quot;time debt&quot; and how constantly postponing self-care can lead to emotional and physical burnout. Drawing from themes of vulnerability and resilience, Heather shares strategies for setting boundaries, prioritizing your humanity, and breaking free from the relentless pursuit of productivity.<br/><br/>This conversation is a wake-up call for anyone who feels trapped by their own expectations—tune in to learn how to reclaim your time, your health, and your sense of self.<br/><br/><b>Learn more about Heather:<br/></b>Heather Chauvin is a leadership coach who helps ‘successful’ women courageously and authentically live, work, and parent on their own terms. </p><p>Heather started her career as a social worker helping adults understand children’s behavior. But it wasn’t until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more. </p><p>When Heather isn’t working, you will find her living out what she teaches which may include kayaking Alaska, snowboarding, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It’s time to feel alive.<br/><br/><b>Heather&apos;s Links:<br/></b>Instagram: <a href='https://www.instagram.com/heatherchauvin_/'>https://www.instagram.com/heatherchauvin_/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you caught in the cycle of ignoring your needs, telling yourself there’s no time for rest, reflection, or even being human? In this week’s episode, I’m joined by Heather Chauvin, a renowned advocate for emotional well-being, to dive deep into the struggles of high performers who push themselves to the brink.<br/><br/>We’ll explore the concept of &quot;time debt&quot; and how constantly postponing self-care can lead to emotional and physical burnout. Drawing from themes of vulnerability and resilience, Heather shares strategies for setting boundaries, prioritizing your humanity, and breaking free from the relentless pursuit of productivity.<br/><br/>This conversation is a wake-up call for anyone who feels trapped by their own expectations—tune in to learn how to reclaim your time, your health, and your sense of self.<br/><br/><b>Learn more about Heather:<br/></b>Heather Chauvin is a leadership coach who helps ‘successful’ women courageously and authentically live, work, and parent on their own terms. </p><p>Heather started her career as a social worker helping adults understand children’s behavior. But it wasn’t until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more. </p><p>When Heather isn’t working, you will find her living out what she teaches which may include kayaking Alaska, snowboarding, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It’s time to feel alive.<br/><br/><b>Heather&apos;s Links:<br/></b>Instagram: <a href='https://www.instagram.com/heatherchauvin_/'>https://www.instagram.com/heatherchauvin_/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 25 Nov 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2380</itunes:duration>
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    <itunes:episode>109</itunes:episode>
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    <itunes:title>How College Hunks Hauling Junk Built a Culture of Loyalty and Identity With Omar Soliman</itunes:title>
    <title>How College Hunks Hauling Junk Built a Culture of Loyalty and Identity With Omar Soliman</title>
    <itunes:summary><![CDATA[What does it take to build a brand known for both service and culture? In this weeks episode I am joined by Omar Soliman, co-founder of College Hunks Hauling Junk, to explore this question.   Omar discusses the company’s unique culture, which is built on trust, selective hiring, and a commitment to employee development. Approaching its 20th anniversary, College Hunks now aims for $1 billion in revenue, with Omar emphasizing a continued focus on learning, mentorship, and positive communit...]]></itunes:summary>
    <description><![CDATA[<p>What does it take to build a brand known for both service and culture? In this weeks episode I am joined by Omar Soliman, co-founder of College Hunks Hauling Junk, to explore this question. <br/><br/>Omar discusses the company’s unique culture, which is built on trust, selective hiring, and a commitment to employee development. Approaching its 20th anniversary, College Hunks now aims for $1 billion in revenue, with Omar emphasizing a continued focus on learning, mentorship, and positive community impact.<br/><br/>Tune in to discover how they&apos;ve built a team that doesn’t just move items but inspires loyalty, positivity, and growth—within their ranks and in every community they touch. Whether you&apos;re a business leader or aspiring entrepreneur, this episode offers invaluable lessons on cultivating a thriving brand culture.</p><p><br/></p><p><b>Learn more about Omar:<br/></b>Omar Soliman is a published author, entrepreneur, and TV personality. He is the Co-Founder of College H.U.N.K.S. Hauling Junk and Moving, a national junk removal and moving franchise with over 200 franchises across the country. CHHJ was named one of the fastest-growing franchises in the nation by Entrepreneur Magazine and currently employs over 10,000 people nationwide.<br/><br/>Recognized for his entrepreneurial achievements, Omar was named &apos;Top 30 Entrepreneurs in America Under 30&apos; by Inc. Magazine, awarded Ernst &amp; Young&apos;s Entrepreneur of the Year, and honored as the International Franchise Association&apos;s Entrepreneur of the Year. Omar has also made TV appearances as a frequent guest on FOX Business News and MSNBC, and starred in the series premiere of ABC&apos;s Shark Tank as well as on CBS&apos;s Undercover Boss.<br/><br/><b>Omar&apos;s Links:<br/></b>Website: https://www.omarsoliman.com/<br/>Website: https://www.collegehunkshaulingjunk.com/ <br/>Instagram: https://www.instagram.com/omarsolimanceo<br/><b><br/></b>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it take to build a brand known for both service and culture? In this weeks episode I am joined by Omar Soliman, co-founder of College Hunks Hauling Junk, to explore this question. <br/><br/>Omar discusses the company’s unique culture, which is built on trust, selective hiring, and a commitment to employee development. Approaching its 20th anniversary, College Hunks now aims for $1 billion in revenue, with Omar emphasizing a continued focus on learning, mentorship, and positive community impact.<br/><br/>Tune in to discover how they&apos;ve built a team that doesn’t just move items but inspires loyalty, positivity, and growth—within their ranks and in every community they touch. Whether you&apos;re a business leader or aspiring entrepreneur, this episode offers invaluable lessons on cultivating a thriving brand culture.</p><p><br/></p><p><b>Learn more about Omar:<br/></b>Omar Soliman is a published author, entrepreneur, and TV personality. He is the Co-Founder of College H.U.N.K.S. Hauling Junk and Moving, a national junk removal and moving franchise with over 200 franchises across the country. CHHJ was named one of the fastest-growing franchises in the nation by Entrepreneur Magazine and currently employs over 10,000 people nationwide.<br/><br/>Recognized for his entrepreneurial achievements, Omar was named &apos;Top 30 Entrepreneurs in America Under 30&apos; by Inc. Magazine, awarded Ernst &amp; Young&apos;s Entrepreneur of the Year, and honored as the International Franchise Association&apos;s Entrepreneur of the Year. Omar has also made TV appearances as a frequent guest on FOX Business News and MSNBC, and starred in the series premiere of ABC&apos;s Shark Tank as well as on CBS&apos;s Undercover Boss.<br/><br/><b>Omar&apos;s Links:<br/></b>Website: https://www.omarsoliman.com/<br/>Website: https://www.collegehunkshaulingjunk.com/ <br/>Instagram: https://www.instagram.com/omarsolimanceo<br/><b><br/></b>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16095376-how-college-hunks-hauling-junk-built-a-culture-of-loyalty-and-identity-with-omar-soliman.mp3" length="14732643" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 18 Nov 2024 05:00:00 -0500</pubDate>
    <itunes:duration>1224</itunes:duration>
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    <itunes:episode>108</itunes:episode>
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    <itunes:title>Inside Donald Trump’s 2016 Victory with His Former Campaign Manager Brad Parscale</itunes:title>
    <title>Inside Donald Trump’s 2016 Victory with His Former Campaign Manager Brad Parscale</title>
    <itunes:summary><![CDATA[In a world inundated with marketing messages, how do we discern between ethical persuasion and manipulative tactics? This episode delves into this complex issue with Brad Parscale, a seasoned strategist who has shaped successful political campaigns.  Parscale explores the blurred lines between marketing and advertising, discussing the ethical considerations that underpin effective campaigns. He sheds light on the power of identity marketing, examining how leveraging shared identities can reso...]]></itunes:summary>
    <description><![CDATA[<p>In a world inundated with marketing messages, how do we discern between ethical persuasion and manipulative tactics? This episode delves into this complex issue with Brad Parscale, a seasoned strategist who has shaped successful political campaigns.<br/><br/>Parscale explores the blurred lines between marketing and advertising, discussing the ethical considerations that underpin effective campaigns. He sheds light on the power of identity marketing, examining how leveraging shared identities can resonate with audiences. <br/><br/>Additionally, the episode delves into the impact of shame culture, analyzing its effects on both individuals and organizations. Ultimately, this conversation challenges us to consider the moral implications of persuasion and the responsibility of marketers to use their influence ethically.</p><p><br/></p><p><b>Learn more about Brad:</b></p><p>With nearly 20 years of experience in digital media and digital media strategy, Brad Parscale is responsible for representing hundreds of organizations throughout the United States, ranging from small business to multi-million dollar companies. In 2004, he invested his last $500 into Parscale Media, an agency focused on building websites and digital media strategy. By 2011, Brad had created a multi- million dollar company. </p><p><br/></p><p>In 2016, Brad was named Digital Director for the Donald J. Trump for President campaign, developing, implementing and managing the digital marketing strategy. Under Brad’s digital leadership and direction, President Trump not only won the presidency but also raised more money through small- dollar donations than any Republican presidential candidate in history. Currently, Brad is serving as President Donald J. Trump’s Campaign Manager for his 2020 Election Campaign.</p><p><br/></p><p><b>Brad&apos;s Links:</b></p><p>X: <a href='https://x.com/parscale'>https://x.com/parscale</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In a world inundated with marketing messages, how do we discern between ethical persuasion and manipulative tactics? This episode delves into this complex issue with Brad Parscale, a seasoned strategist who has shaped successful political campaigns.<br/><br/>Parscale explores the blurred lines between marketing and advertising, discussing the ethical considerations that underpin effective campaigns. He sheds light on the power of identity marketing, examining how leveraging shared identities can resonate with audiences. <br/><br/>Additionally, the episode delves into the impact of shame culture, analyzing its effects on both individuals and organizations. Ultimately, this conversation challenges us to consider the moral implications of persuasion and the responsibility of marketers to use their influence ethically.</p><p><br/></p><p><b>Learn more about Brad:</b></p><p>With nearly 20 years of experience in digital media and digital media strategy, Brad Parscale is responsible for representing hundreds of organizations throughout the United States, ranging from small business to multi-million dollar companies. In 2004, he invested his last $500 into Parscale Media, an agency focused on building websites and digital media strategy. By 2011, Brad had created a multi- million dollar company. </p><p><br/></p><p>In 2016, Brad was named Digital Director for the Donald J. Trump for President campaign, developing, implementing and managing the digital marketing strategy. Under Brad’s digital leadership and direction, President Trump not only won the presidency but also raised more money through small- dollar donations than any Republican presidential candidate in history. Currently, Brad is serving as President Donald J. Trump’s Campaign Manager for his 2020 Election Campaign.</p><p><br/></p><p><b>Brad&apos;s Links:</b></p><p>X: <a href='https://x.com/parscale'>https://x.com/parscale</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 11 Nov 2024 05:00:00 -0500</pubDate>
    <itunes:duration>3116</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>107</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Be Inspired, Don’t Steal: Navigating the Ethics of Marketing with Laura Belgray</itunes:title>
    <title>Be Inspired, Don’t Steal: Navigating the Ethics of Marketing with Laura Belgray</title>
    <itunes:summary><![CDATA[What makes a brand truly unforgettable? This week, I dive into that question with Laura Belgray, bestselling author and celebrated copywriter, known for her unique brand, "Talking Shrimp." Initially born from a practical tax decision after getting married, Talking Shrimp has grown into a standout brand with a dedicated community of "shrimpers."   Laura reveals how her brand resonates deeply by creating a sense of identity and belonging, touching on the psychology that binds communities t...]]></itunes:summary>
    <description><![CDATA[<p>What makes a brand truly unforgettable? This week, I dive into that question with Laura Belgray, bestselling author and celebrated copywriter, known for her unique brand, &quot;Talking Shrimp.&quot; Initially born from a practical tax decision after getting married, Talking Shrimp has grown into a standout brand with a dedicated community of &quot;shrimpers.&quot; <br/><br/>Laura reveals how her brand resonates deeply by creating a sense of identity and belonging, touching on the psychology that binds communities to brands. Tune in as she offers insights into building authenticity, embracing imperfection, and infusing originality into your branding. You&apos;ll leave this episode knowing how personal stories and real connections can transform a brand into something truly memorable.</p><p><br/></p><p><b>Learn more about Laura:<br/></b>Laura Belgray is founder of Talking Shrimp, co-creator of The Copy Cure, and author of <em>Tough Titties: On Living Your Best Life When You&apos;re the F&apos;ing Worst</em>. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.</p><p>In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you&apos;ve probably seen her words on air.</p><p><em>Tough Titties</em>, her first book, published via Hachette, is available now.<br/><br/><b>Laura&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/laurabelgray/'>https://www.instagram.com/laurabelgray/</a></p><p>Facebook: <a href='https://www.facebook.com/talkingshrimp'>https://www.facebook.com/talkingshrimp</a></p><p>Twitter: <a href='https://twitter.com/lbelgray'>https://twitter.com/lbelgray</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What makes a brand truly unforgettable? This week, I dive into that question with Laura Belgray, bestselling author and celebrated copywriter, known for her unique brand, &quot;Talking Shrimp.&quot; Initially born from a practical tax decision after getting married, Talking Shrimp has grown into a standout brand with a dedicated community of &quot;shrimpers.&quot; <br/><br/>Laura reveals how her brand resonates deeply by creating a sense of identity and belonging, touching on the psychology that binds communities to brands. Tune in as she offers insights into building authenticity, embracing imperfection, and infusing originality into your branding. You&apos;ll leave this episode knowing how personal stories and real connections can transform a brand into something truly memorable.</p><p><br/></p><p><b>Learn more about Laura:<br/></b>Laura Belgray is founder of Talking Shrimp, co-creator of The Copy Cure, and author of <em>Tough Titties: On Living Your Best Life When You&apos;re the F&apos;ing Worst</em>. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.</p><p>In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you&apos;ve probably seen her words on air.</p><p><em>Tough Titties</em>, her first book, published via Hachette, is available now.<br/><br/><b>Laura&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/laurabelgray/'>https://www.instagram.com/laurabelgray/</a></p><p>Facebook: <a href='https://www.facebook.com/talkingshrimp'>https://www.facebook.com/talkingshrimp</a></p><p>Twitter: <a href='https://twitter.com/lbelgray'>https://twitter.com/lbelgray</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16051804-be-inspired-don-t-steal-navigating-the-ethics-of-marketing-with-laura-belgray.mp3" length="31118441" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 04 Nov 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2590</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>106</itunes:episode>
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  <item>
    <itunes:title> Making Your Ideas Supreme with Tamsen Webster</itunes:title>
    <title> Making Your Ideas Supreme with Tamsen Webster</title>
    <itunes:summary><![CDATA[How does identity shape marketing strategies? Today, I am diving into this question with marketing expert Tamsen Webster. A message designer and strategist with over 25 years of experience, Tamsen shares insights from her upcoming book, explaining how deeply identity influences consumer behavior and decision-making.   Instead of relying on fear-based tactics, she explains why we need to shift our approach so we can better align our marketing efforts with consumers' sense of self. Plus, w...]]></itunes:summary>
    <description><![CDATA[<p>How does identity shape marketing strategies? Today, I am diving into this question with marketing expert Tamsen Webster. A message designer and strategist with over 25 years of experience, Tamsen shares insights from her upcoming book, explaining how deeply identity influences consumer behavior and decision-making. <br/><br/>Instead of relying on fear-based tactics, she explains why we need to shift our approach so we can better align our marketing efforts with consumers&apos; sense of self. Plus, we also explore the role of empathy in marketing, personal branding, and the transformative power of writing. Tune into this episode if you&apos;re ready for fresh insights on personal identity and personal branding strategies.</p><p><br/></p><p><b>Learn more about Tamsen:</b></p><p>Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can&apos;t Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.<br/><br/><b>Tamsen&apos;s Links:</b></p><p><a href='https://tamsenwebster.com/little-change-book/'>https://tamsenwebster.com/little-change-book/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/tamsenwebster/'>https://www.linkedin.com/in/tamsenwebster/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How does identity shape marketing strategies? Today, I am diving into this question with marketing expert Tamsen Webster. A message designer and strategist with over 25 years of experience, Tamsen shares insights from her upcoming book, explaining how deeply identity influences consumer behavior and decision-making. <br/><br/>Instead of relying on fear-based tactics, she explains why we need to shift our approach so we can better align our marketing efforts with consumers&apos; sense of self. Plus, we also explore the role of empathy in marketing, personal branding, and the transformative power of writing. Tune into this episode if you&apos;re ready for fresh insights on personal identity and personal branding strategies.</p><p><br/></p><p><b>Learn more about Tamsen:</b></p><p>Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can&apos;t Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.<br/><br/><b>Tamsen&apos;s Links:</b></p><p><a href='https://tamsenwebster.com/little-change-book/'>https://tamsenwebster.com/little-change-book/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/tamsenwebster/'>https://www.linkedin.com/in/tamsenwebster/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/16006679-making-your-ideas-supreme-with-tamsen-webster.mp3" length="40589226" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 28 Oct 2024 17:00:00 -0400</pubDate>
    <itunes:duration>3379</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>105</itunes:episode>
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    <itunes:title>The Original Female Workwear Pants and A Red Ant Colony Identity with Sarah Calhoun</itunes:title>
    <title>The Original Female Workwear Pants and A Red Ant Colony Identity with Sarah Calhoun</title>
    <itunes:summary><![CDATA[Have you wondered how a simple idea can grow into a community-driven business? In this week's episode, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields.   She shares the story behind the company’s unique name and the "Red Ant Challenge," which fosters a strong connection among her customers. T...]]></itunes:summary>
    <description><![CDATA[<p>Have you wondered how a simple idea can grow into a community-driven business? In this week&apos;s episode, I&apos;m joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields. <br/><br/>She shares the story behind the company’s unique name and the &quot;Red Ant Challenge,&quot; which fosters a strong connection among her customers. The discussion emphasizes how storytelling and community-building are essential for business growth and personal connections.<br/><br/><b>Learn more about Sarah:<br/></b>Sarah Calhoun is a businesswoman and social entrepreneur living in White Sulphur Springs, Montana, United States. She is the founder of the Red Ants Pants clothing brand, which creates rugged clothing designed for women who perform blue-collar and outdoor work. From her business proceeds, she has also created a charitable foundation, and founded an annual outdoor music festival, both of which use the Red Ants Pants trademark.<br/><br/><b>Sarah&apos;s Links:</b></p><p>Red Ants Pants: </p><p><a href='https://www.facebook.com/redantspants/'>https://www.facebook.com/redantspants/</a></p><p><a href='https://www.instagram.com/redantspants/'>https://www.instagram.com/redantspants/</a></p><p>Foundation: </p><p><a href='https://www.facebook.com/redantspantsfoundation/'>https://www.facebook.com/redantspantsfoundation/</a></p><p><a href='https://www.instagram.com/redantspantsfoundation'>https://www.instagram.com/redantspantsfoundation</a></p><p>Red Ants Pants Music Festival: </p><p><a href='https://www.facebook.com/redantspantsmusicfestival/'>https://www.facebook.com/redantspantsmusicfestival/</a></p><p><a href='https://www.instagram.com/redantspantsmusicfestival/'>https://www.instagram.com/redantspantsmusicfestival/</a></p><p>YouTube: <a href='https://www.youtube.com/user/RedAntsPantsMusicFes/videos'>https://www.youtube.com/user/RedAntsPantsMusicFes/videos</a></p><p>Spotify playlists <a href='https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khd'>https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khd</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you wondered how a simple idea can grow into a community-driven business? In this week&apos;s episode, I&apos;m joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields. <br/><br/>She shares the story behind the company’s unique name and the &quot;Red Ant Challenge,&quot; which fosters a strong connection among her customers. The discussion emphasizes how storytelling and community-building are essential for business growth and personal connections.<br/><br/><b>Learn more about Sarah:<br/></b>Sarah Calhoun is a businesswoman and social entrepreneur living in White Sulphur Springs, Montana, United States. She is the founder of the Red Ants Pants clothing brand, which creates rugged clothing designed for women who perform blue-collar and outdoor work. From her business proceeds, she has also created a charitable foundation, and founded an annual outdoor music festival, both of which use the Red Ants Pants trademark.<br/><br/><b>Sarah&apos;s Links:</b></p><p>Red Ants Pants: </p><p><a href='https://www.facebook.com/redantspants/'>https://www.facebook.com/redantspants/</a></p><p><a href='https://www.instagram.com/redantspants/'>https://www.instagram.com/redantspants/</a></p><p>Foundation: </p><p><a href='https://www.facebook.com/redantspantsfoundation/'>https://www.facebook.com/redantspantsfoundation/</a></p><p><a href='https://www.instagram.com/redantspantsfoundation'>https://www.instagram.com/redantspantsfoundation</a></p><p>Red Ants Pants Music Festival: </p><p><a href='https://www.facebook.com/redantspantsmusicfestival/'>https://www.facebook.com/redantspantsmusicfestival/</a></p><p><a href='https://www.instagram.com/redantspantsmusicfestival/'>https://www.instagram.com/redantspantsmusicfestival/</a></p><p>YouTube: <a href='https://www.youtube.com/user/RedAntsPantsMusicFes/videos'>https://www.youtube.com/user/RedAntsPantsMusicFes/videos</a></p><p>Spotify playlists <a href='https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khd'>https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khd</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15962758-the-original-female-workwear-pants-and-a-red-ant-colony-identity-with-sarah-calhoun.mp3" length="27105998" type="audio/mpeg" />
    <itunes:author></itunes:author>
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    <pubDate>Mon, 21 Oct 2024 11:00:00 -0400</pubDate>
    <itunes:duration>2255</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>104</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>What It Means To Be An Eternal &quot;Swiftie&quot; with Olivia Levin</itunes:title>
    <title>What It Means To Be An Eternal &quot;Swiftie&quot; with Olivia Levin</title>
    <itunes:summary><![CDATA[In this episode, I chat with Olivia Levin, the brains behind the popular Instagram account @Swiftiesforeternity, to unpack what it truly means to be a Swiftie. We dive into the rise of Swiftie influencers, including Olivia’s journey as a content creator, and how this fandom has evolved into a powerful community that shapes personal identities and connections.   We also explore the evolution of the fandom and how Swifties have transformed from casual fans into a movement with its own values an...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, I chat with Olivia Levin, the brains behind the popular Instagram account @Swiftiesforeternity, to unpack what it truly means to be a Swiftie. We dive into the rise of Swiftie influencers, including Olivia’s journey as a content creator, and how this fandom has evolved into a powerful community that shapes personal identities and connections. <br/><br/>We also explore the evolution of the fandom and how Swifties have transformed from casual fans into a movement with its own values and social influence. Olivia talks about the unique dynamics of the Swiftie community, where fandom goes beyond the music to embrace mutual support and advocacy. Together, we unpack the powerful impact that Taylor Swift’s artistry has on shaping cultural conversations, and how Olivia’s own journey reflects the deeper values of this vibrant community. Whether you&apos;re a die-hard Swiftie or just watching from the sidelines, this conversation is an insightful look into what it means to be part of Taylor’s world.<br/><br/><b>Learn more about Olivia:</b></p><p>Olivia Levin, also known online as Swiftiesforeternity, is a social media influencer. She started her account in 2014, and in just the last year, amassed over half a million followers. The marketing and communication major from Fairfield University is a Connecticut native but now resides in Nashville, Tennessee. She is the youngest of three. Her proudest moment is when Taylor Swift found her fan account in 2017 and invited her to her home to preview the reputation album.</p><p><br/></p><p><b>Olivia&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/swiftiesforeternity/'>https://www.instagram.com/swiftiesforeternity/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, I chat with Olivia Levin, the brains behind the popular Instagram account @Swiftiesforeternity, to unpack what it truly means to be a Swiftie. We dive into the rise of Swiftie influencers, including Olivia’s journey as a content creator, and how this fandom has evolved into a powerful community that shapes personal identities and connections. <br/><br/>We also explore the evolution of the fandom and how Swifties have transformed from casual fans into a movement with its own values and social influence. Olivia talks about the unique dynamics of the Swiftie community, where fandom goes beyond the music to embrace mutual support and advocacy. Together, we unpack the powerful impact that Taylor Swift’s artistry has on shaping cultural conversations, and how Olivia’s own journey reflects the deeper values of this vibrant community. Whether you&apos;re a die-hard Swiftie or just watching from the sidelines, this conversation is an insightful look into what it means to be part of Taylor’s world.<br/><br/><b>Learn more about Olivia:</b></p><p>Olivia Levin, also known online as Swiftiesforeternity, is a social media influencer. She started her account in 2014, and in just the last year, amassed over half a million followers. The marketing and communication major from Fairfield University is a Connecticut native but now resides in Nashville, Tennessee. She is the youngest of three. Her proudest moment is when Taylor Swift found her fan account in 2017 and invited her to her home to preview the reputation album.</p><p><br/></p><p><b>Olivia&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/swiftiesforeternity/'>https://www.instagram.com/swiftiesforeternity/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15922181-what-it-means-to-be-an-eternal-swiftie-with-olivia-levin.mp3" length="28181818" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15922181</guid>
    <pubDate>Mon, 14 Oct 2024 08:00:00 -0400</pubDate>
    <itunes:duration>2345</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>103</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Mastering the Art of Self-Promotion Without Feeling Awkward With Genieva Davidson</itunes:title>
    <title>Mastering the Art of Self-Promotion Without Feeling Awkward With Genieva Davidson</title>
    <itunes:summary><![CDATA[How can entrepreneurs create a powerful marketing strategy? To discuss this hot topic, I am joined by PR expert Genieva. We discuss fresh approaches to promoting yourself, starting with Genieva's journey at 12 when she wanted to set up a dog-walking business.  In this episode, Genieva highlights the value of personalizing pitches, focusing on serving your audience, and gracefully managing rejection. She also shares her resilience journey, sharing how refining her approach over time led to suc...]]></itunes:summary>
    <description><![CDATA[<p>How can entrepreneurs create a powerful marketing strategy? To discuss this hot topic, I am joined by PR expert Genieva. We discuss fresh approaches to promoting yourself, starting with Genieva&apos;s journey at 12 when she wanted to set up a dog-walking business.<br/><br/>In this episode, Genieva highlights the value of personalizing pitches, focusing on serving your audience, and gracefully managing rejection. She also shares her resilience journey, sharing how refining her approach over time led to success. <br/><br/>We also touch on personal branding, the importance of service in marketing, and the ongoing process of self-discovery. This episode has actionable insights for anyone looking to enhance their marketing efforts.</p><p><br/></p><p><b>Learn more about Genieva:<br/></b>Genieva Davidson is owner of Genieva Bliss Media that specializes in PR through press and podcast interviews as well as speaking, grants, awards and in general pitching the business and brand. Genieva became an expert pitcher from back in high school when she pitched herself to hundreds of scholarships to go to college for almost free. From there, she pitched for jobs in her 9-5 and never became afraid to ask. After being a PR assistant for a few years, she learned the industry and saw what was needed to stand out among pitches. Through relationship building and efficient systems, Genieva has landed her clients features in BBC, Forbes, Entrepreneur, New York Post, New York Times, Mind Body Green, Women’s Health, podcasts with over 23 million downloads, and more. </p><p><br/></p><p><b>Genieva&apos;s Links:<br/></b>Instagram: <a href='http://www.instagram.com/genievablissmedia'>http://www.instagram.com/genievablissmedia</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How can entrepreneurs create a powerful marketing strategy? To discuss this hot topic, I am joined by PR expert Genieva. We discuss fresh approaches to promoting yourself, starting with Genieva&apos;s journey at 12 when she wanted to set up a dog-walking business.<br/><br/>In this episode, Genieva highlights the value of personalizing pitches, focusing on serving your audience, and gracefully managing rejection. She also shares her resilience journey, sharing how refining her approach over time led to success. <br/><br/>We also touch on personal branding, the importance of service in marketing, and the ongoing process of self-discovery. This episode has actionable insights for anyone looking to enhance their marketing efforts.</p><p><br/></p><p><b>Learn more about Genieva:<br/></b>Genieva Davidson is owner of Genieva Bliss Media that specializes in PR through press and podcast interviews as well as speaking, grants, awards and in general pitching the business and brand. Genieva became an expert pitcher from back in high school when she pitched herself to hundreds of scholarships to go to college for almost free. From there, she pitched for jobs in her 9-5 and never became afraid to ask. After being a PR assistant for a few years, she learned the industry and saw what was needed to stand out among pitches. Through relationship building and efficient systems, Genieva has landed her clients features in BBC, Forbes, Entrepreneur, New York Post, New York Times, Mind Body Green, Women’s Health, podcasts with over 23 million downloads, and more. </p><p><br/></p><p><b>Genieva&apos;s Links:<br/></b>Instagram: <a href='http://www.instagram.com/genievablissmedia'>http://www.instagram.com/genievablissmedia</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15879035-mastering-the-art-of-self-promotion-without-feeling-awkward-with-genieva-davidson.mp3" length="25862817" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 07 Oct 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2152</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>102</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Nicole the Intern: The Weight of Going Viral and Leading a 500k Army</itunes:title>
    <title>Nicole the Intern: The Weight of Going Viral and Leading a 500k Army</title>
    <itunes:summary><![CDATA[Ever wonder what it’s really like to go viral overnight? In this episode we get the inside scoop from Nicole the Intern, the mastermind behind the social media account that exploded to hundreds of thousands of followers in just six months—and even grabbed the attention of Gary V.  Nicole shares her journey from intern to internet sensation, revealing the hidden struggles behind her viral success. We dive into the pressures of being known as "Nicole the Intern," the weight of representing the ...]]></itunes:summary>
    <description><![CDATA[<p>Ever wonder what it’s really like to go viral overnight? In this episode we get the inside scoop from Nicole the Intern, the mastermind behind the social media account that exploded to hundreds of thousands of followers in just six months—and even grabbed the attention of Gary V.<br/><br/>Nicole shares her journey from intern to internet sensation, revealing the hidden struggles behind her viral success. We dive into the pressures of being known as &quot;Nicole the Intern,&quot; the weight of representing the Smash Army, and how her identity evolved behind the scenes. From mental health challenges to breaking through stigmas in the professional world, this conversation is raw, real, and eye-opening.<br/><br/>Tune in for an honest dialogue about navigating viral fame, personal growth, and the reality of success in the digital age.<br/><br/><b>Learn more about Nicole:</b></p><p>Nicole Wingard is a young professional from Dallas, Texas working for the fastest growing beverage company in the world, SMASHD! A new face to the marketing world, Nicole helped lead an explosive social media campaign with her boss Mike and the whole team at SMASHD that accrued over 500,000 followers in a span of 60 days. In her free time Nicole competed in the Miss Texas Organization for the last four years where she placed in the top five twice and completed over 300 hours of community service. When she is not working, Nicole enjoys trying new coffee, anything outside, spending time with family and friends, dogs, and good food.<br/><br/><b>Nicole&apos;s Links:<br/></b>Instagram: https://www.instagram.com/thebestmarketingstrategyever<br/><b><br/></b>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wonder what it’s really like to go viral overnight? In this episode we get the inside scoop from Nicole the Intern, the mastermind behind the social media account that exploded to hundreds of thousands of followers in just six months—and even grabbed the attention of Gary V.<br/><br/>Nicole shares her journey from intern to internet sensation, revealing the hidden struggles behind her viral success. We dive into the pressures of being known as &quot;Nicole the Intern,&quot; the weight of representing the Smash Army, and how her identity evolved behind the scenes. From mental health challenges to breaking through stigmas in the professional world, this conversation is raw, real, and eye-opening.<br/><br/>Tune in for an honest dialogue about navigating viral fame, personal growth, and the reality of success in the digital age.<br/><br/><b>Learn more about Nicole:</b></p><p>Nicole Wingard is a young professional from Dallas, Texas working for the fastest growing beverage company in the world, SMASHD! A new face to the marketing world, Nicole helped lead an explosive social media campaign with her boss Mike and the whole team at SMASHD that accrued over 500,000 followers in a span of 60 days. In her free time Nicole competed in the Miss Texas Organization for the last four years where she placed in the top five twice and completed over 300 hours of community service. When she is not working, Nicole enjoys trying new coffee, anything outside, spending time with family and friends, dogs, and good food.<br/><br/><b>Nicole&apos;s Links:<br/></b>Instagram: https://www.instagram.com/thebestmarketingstrategyever<br/><b><br/></b>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15840010-nicole-the-intern-the-weight-of-going-viral-and-leading-a-500k-army.mp3" length="35059356" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 30 Sep 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2918</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>101</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The True Story of How An Intern Disrupted The Beverage Industry with Zero Marketing Budget with SMASHD&#39;s Mike Chambers</itunes:title>
    <title>The True Story of How An Intern Disrupted The Beverage Industry with Zero Marketing Budget with SMASHD&#39;s Mike Chambers</title>
    <itunes:summary><![CDATA[How can a creative social media campaign turn a brand into a viral sensation? This week, I am joined by SMASHD CEO Mike Chambers, one-half of the masterminds behind a buzz-worthy marketing campaign for the non-alcoholic cocktail brand. Mike's insights on one of the most successful marketing campaigns in history are captivating. Mike shares how their unconventional strategy—featuring Nicole smashing cans with a baseball bat—captivated audiences and skyrocketed their follower count.   We explor...]]></itunes:summary>
    <description><![CDATA[<p>How can a creative social media campaign turn a brand into a viral sensation? This week, I am joined by SMASHD CEO Mike Chambers, one-half of the masterminds behind a buzz-worthy marketing campaign for the non-alcoholic cocktail brand. Mike&apos;s insights on one of the most successful marketing campaigns in history are captivating. Mike shares how their unconventional strategy—featuring Nicole smashing cans with a baseball bat—captivated audiences and skyrocketed their follower count. <br/><br/>We explore the hurdles of brand recognition, the organic rise of their audience as the &quot;Smash Army,&quot; and the crucial role of authenticity in building a community. This really is one not to be missed.<br/><br/><b>Learn more about Mike:</b></p><p>CEO @ SMASHD and the Founder @ Bang Bang Media.<br/><br/><b>Mike&apos;s Links:</b></p><p>Website: <a href='https://smashd.com/'>https://smashd.com/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/chambers-mike/'>https://www.linkedin.com/in/chambers-mike/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How can a creative social media campaign turn a brand into a viral sensation? This week, I am joined by SMASHD CEO Mike Chambers, one-half of the masterminds behind a buzz-worthy marketing campaign for the non-alcoholic cocktail brand. Mike&apos;s insights on one of the most successful marketing campaigns in history are captivating. Mike shares how their unconventional strategy—featuring Nicole smashing cans with a baseball bat—captivated audiences and skyrocketed their follower count. <br/><br/>We explore the hurdles of brand recognition, the organic rise of their audience as the &quot;Smash Army,&quot; and the crucial role of authenticity in building a community. This really is one not to be missed.<br/><br/><b>Learn more about Mike:</b></p><p>CEO @ SMASHD and the Founder @ Bang Bang Media.<br/><br/><b>Mike&apos;s Links:</b></p><p>Website: <a href='https://smashd.com/'>https://smashd.com/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/chambers-mike/'>https://www.linkedin.com/in/chambers-mike/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15740848-the-true-story-of-how-an-intern-disrupted-the-beverage-industry-with-zero-marketing-budget-with-smashd-s-mike-chambers.mp3" length="24538170" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 23 Sep 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2041</itunes:duration>
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    <itunes:episode>100</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>How Ann Handley Became the First Ever Chief Content Officer</itunes:title>
    <title>How Ann Handley Became the First Ever Chief Content Officer</title>
    <itunes:summary><![CDATA[Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.  In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identit...]]></itunes:summary>
    <description><![CDATA[<p>Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.<br/><br/>In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.<br/><br/>Learn about the challenges marketers face in defining their leadership roles and the constant evolution of the marketing landscape. Ann emphasizes the need for clarity, empowerment, and a touch of inspiration, fun, and authenticity to truly embody the role of a leader.<br/><br/><br/><b>Learn more about Ann:<br/></b>Ann Handley is a <em>Wall Street Journal </em>bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.</p><p>She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.</p><p>Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.<br/><br/><b>Ann&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/annhandley/'>https://www.instagram.com/annhandley/</a></p><p>Website: <a href='https://annhandley.com/'>https://annhandley.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.<br/><br/>In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.<br/><br/>Learn about the challenges marketers face in defining their leadership roles and the constant evolution of the marketing landscape. Ann emphasizes the need for clarity, empowerment, and a touch of inspiration, fun, and authenticity to truly embody the role of a leader.<br/><br/><br/><b>Learn more about Ann:<br/></b>Ann Handley is a <em>Wall Street Journal </em>bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.</p><p>She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.</p><p>Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.<br/><br/><b>Ann&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/annhandley/'>https://www.instagram.com/annhandley/</a></p><p>Website: <a href='https://annhandley.com/'>https://annhandley.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15693461-how-ann-handley-became-the-first-ever-chief-content-officer.mp3" length="33117395" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15693461</guid>
    <pubDate>Mon, 09 Sep 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2756</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>99</itunes:episode>
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  <item>
    <itunes:title>Why 1:1 Personalized Services Are IN and Scalable Group Programs are OUT With Kierra Conover</itunes:title>
    <title>Why 1:1 Personalized Services Are IN and Scalable Group Programs are OUT With Kierra Conover</title>
    <itunes:summary><![CDATA[Are personalized services more valuable than scalable group programs in today's business world? Today, I'm joined by Kierra Conover, and we explore the growing shift from broad, scalable programs to one-on-one, tailored business services. Kierra shares her journey from corporate life to entrepreneurship, highlighting the increasing demand for deeper, more personalized client relationships.   We discuss the struggles in finding customized support, which inspired Kierra to develop a service mod...]]></itunes:summary>
    <description><![CDATA[<p>Are personalized services more valuable than scalable group programs in today&apos;s business world? Today, I&apos;m joined by Kierra Conover, and we explore the growing shift from broad, scalable programs to one-on-one, tailored business services. Kierra shares her journey from corporate life to entrepreneurship, highlighting the increasing demand for deeper, more personalized client relationships. <br/><br/>We discuss the struggles in finding customized support, which inspired Kierra to develop a service model centered on individual client needs. We also cover the importance of data-driven decisions, strong project management, and clear support structures for business success, emphasizing the rising value of personalized services in today&apos;s market.<br/><br/><b>Learn more about Kierra:</b></p><p>Kierra Conover has worked for large brands like Banana Republic and Gap leading the True Hues diversity campaign and directing all departments to efficiently execute this campaign. This campaign led her to win a Shorty award as well as be featured in Forbes. Kierra is passionate about a brand truly being represented from one team to have them help structure teams as well the data driven marketing plan. Kierra uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data driven launches as well as a long term CMO.<br/><br/><b>Kierra&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/klc.thestudio/'>https://www.instagram.com/klc.thestudio/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are personalized services more valuable than scalable group programs in today&apos;s business world? Today, I&apos;m joined by Kierra Conover, and we explore the growing shift from broad, scalable programs to one-on-one, tailored business services. Kierra shares her journey from corporate life to entrepreneurship, highlighting the increasing demand for deeper, more personalized client relationships. <br/><br/>We discuss the struggles in finding customized support, which inspired Kierra to develop a service model centered on individual client needs. We also cover the importance of data-driven decisions, strong project management, and clear support structures for business success, emphasizing the rising value of personalized services in today&apos;s market.<br/><br/><b>Learn more about Kierra:</b></p><p>Kierra Conover has worked for large brands like Banana Republic and Gap leading the True Hues diversity campaign and directing all departments to efficiently execute this campaign. This campaign led her to win a Shorty award as well as be featured in Forbes. Kierra is passionate about a brand truly being represented from one team to have them help structure teams as well the data driven marketing plan. Kierra uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data driven launches as well as a long term CMO.<br/><br/><b>Kierra&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/klc.thestudio/'>https://www.instagram.com/klc.thestudio/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15668771-why-1-1-personalized-services-are-in-and-scalable-group-programs-are-out-with-kierra-conover.mp3" length="33117461" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 02 Sep 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2756</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>98</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Secret Sauce to Social Media Success With Kary Perry</itunes:title>
    <title>The Secret Sauce to Social Media Success With Kary Perry</title>
    <itunes:summary><![CDATA[Feeling overwhelmed by social media's complexities? Want to build a thriving business while staying true to yourself? You're in the right place. Today, I'm joined by the extraordinary Kary Perry, a social media expert who's helped countless entrepreneurs navigate the digital landscape.  From overcoming self-doubt to mastering effective social media strategies, Kary shares her invaluable insights. We'll dive into practical tips to help you stand out, connect with your audience, and build a loy...]]></itunes:summary>
    <description><![CDATA[<p>Feeling overwhelmed by social media&apos;s complexities? Want to build a thriving business while staying true to yourself? You&apos;re in the right place. Today, I&apos;m joined by the extraordinary Kary Perry, a social media expert who&apos;s helped countless entrepreneurs navigate the digital landscape.<br/><br/>From overcoming self-doubt to mastering effective social media strategies, Kary shares her invaluable insights. We&apos;ll dive into practical tips to help you stand out, connect with your audience, and build a loyal following. Plus, we&apos;ll discuss the importance of mental well-being in the fast-paced world of entrepreneurship. Discover how embracing your authentic self can be the key to unlocking your business potential.<br/><br/><b>Learn more about Kary:</b></p><p>Kary Perry is a Social Brand Coach and founder of Social From Scratch who flipped the script on her 15 years of marketing experience into multiple six-figure businesses, all by harnessing the power of social media. Her vast experience in attraction marketing and social selling is backed by her MBA from Georgia Tech, years of consumer insights for billion-dollar brands at Procter &amp; Gamble, and nearly a decade as a successful serial entrepreneur.</p><p>However, success did not come easily for her. She believes that it wasn&apos;t until she stopped marketing her business and started building her brand that she truly began growing. Now she&apos;s dedicated to helping women entrepreneurs build intentionally authentic social brands that lead with value and close with trust. Her goal is to help you attract, connect and convert your followers to clients by connecting versus selling, so you can work less, live more, and have fun doing it.</p><p>And to prove it, she recently closed her 13k follower account to start from scratch and teach women entrepreneurs exactly what it takes to grow a profitable social brand in 2021.<br/><br/><b>Kary&apos;s Links:<br/></b>Instagram: <a href='https://www.instagram.com/socialwithkary/'>https://www.instagram.com/socialwithkary/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Feeling overwhelmed by social media&apos;s complexities? Want to build a thriving business while staying true to yourself? You&apos;re in the right place. Today, I&apos;m joined by the extraordinary Kary Perry, a social media expert who&apos;s helped countless entrepreneurs navigate the digital landscape.<br/><br/>From overcoming self-doubt to mastering effective social media strategies, Kary shares her invaluable insights. We&apos;ll dive into practical tips to help you stand out, connect with your audience, and build a loyal following. Plus, we&apos;ll discuss the importance of mental well-being in the fast-paced world of entrepreneurship. Discover how embracing your authentic self can be the key to unlocking your business potential.<br/><br/><b>Learn more about Kary:</b></p><p>Kary Perry is a Social Brand Coach and founder of Social From Scratch who flipped the script on her 15 years of marketing experience into multiple six-figure businesses, all by harnessing the power of social media. Her vast experience in attraction marketing and social selling is backed by her MBA from Georgia Tech, years of consumer insights for billion-dollar brands at Procter &amp; Gamble, and nearly a decade as a successful serial entrepreneur.</p><p>However, success did not come easily for her. She believes that it wasn&apos;t until she stopped marketing her business and started building her brand that she truly began growing. Now she&apos;s dedicated to helping women entrepreneurs build intentionally authentic social brands that lead with value and close with trust. Her goal is to help you attract, connect and convert your followers to clients by connecting versus selling, so you can work less, live more, and have fun doing it.</p><p>And to prove it, she recently closed her 13k follower account to start from scratch and teach women entrepreneurs exactly what it takes to grow a profitable social brand in 2021.<br/><br/><b>Kary&apos;s Links:<br/></b>Instagram: <a href='https://www.instagram.com/socialwithkary/'>https://www.instagram.com/socialwithkary/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15575727-the-secret-sauce-to-social-media-success-with-kary-perry.mp3" length="32206134" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 19 Aug 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2680</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>97</itunes:episode>
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  <item>
    <itunes:title>7-Figure Social Media Success with Megan Hansen</itunes:title>
    <title>7-Figure Social Media Success with Megan Hansen</title>
    <itunes:summary><![CDATA[Megan Hansen, the powerhouse behind "Megan the Dietitian," didn't start her career in a lab coat. Her journey from bartending to building a successful nutrition business is a testament to her entrepreneurial spirit and passion for helping women.  In this episode, Megan shares the blueprint for her nutrition empire. Discover how she carved a niche in the competitive women's health industry, leveraging her unique approach to metabolism and weight loss. We dive into her secrets for building a lo...]]></itunes:summary>
    <description><![CDATA[<p>Megan Hansen, the powerhouse behind &quot;Megan the Dietitian,&quot; didn&apos;t start her career in a lab coat. Her journey from bartending to building a successful nutrition business is a testament to her entrepreneurial spirit and passion for helping women.<br/><br/>In this episode, Megan shares the blueprint for her nutrition empire. Discover how she carved a niche in the competitive women&apos;s health industry, leveraging her unique approach to metabolism and weight loss. We dive into her secrets for building a loyal audience, turning social media followers into paying customers and scaling a nutrition business. <br/><br/>Megan also shares invaluable insights on overcoming challenges, maintaining authenticity in a saturated market, and creating a sustainable business model. Get ready to be inspired as Megan reveals the strategies that have propelled her to the forefront of the nutrition industry.<br/><br/><b>Learn more about Megan:</b></p><p>Megan Hansen is a dietitian, author, single mom, and the founder of Metabolism Makeover—a nutrition coaching business with a focus on weight loss and metabolic health. Megan went from being in debt to building a 7-figure business with a community of over 40 dietitians and 7000 past and present clients.<br/><br/><b>Megan&apos;s Links:<br/></b>Instagram: <a href='https://www.instagram.com/megan.the.dietitian/'>https://www.instagram.com/megan.the.dietitian/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Megan Hansen, the powerhouse behind &quot;Megan the Dietitian,&quot; didn&apos;t start her career in a lab coat. Her journey from bartending to building a successful nutrition business is a testament to her entrepreneurial spirit and passion for helping women.<br/><br/>In this episode, Megan shares the blueprint for her nutrition empire. Discover how she carved a niche in the competitive women&apos;s health industry, leveraging her unique approach to metabolism and weight loss. We dive into her secrets for building a loyal audience, turning social media followers into paying customers and scaling a nutrition business. <br/><br/>Megan also shares invaluable insights on overcoming challenges, maintaining authenticity in a saturated market, and creating a sustainable business model. Get ready to be inspired as Megan reveals the strategies that have propelled her to the forefront of the nutrition industry.<br/><br/><b>Learn more about Megan:</b></p><p>Megan Hansen is a dietitian, author, single mom, and the founder of Metabolism Makeover—a nutrition coaching business with a focus on weight loss and metabolic health. Megan went from being in debt to building a 7-figure business with a community of over 40 dietitians and 7000 past and present clients.<br/><br/><b>Megan&apos;s Links:<br/></b>Instagram: <a href='https://www.instagram.com/megan.the.dietitian/'>https://www.instagram.com/megan.the.dietitian/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15532289-7-figure-social-media-success-with-megan-hansen.mp3" length="35309149" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 12 Aug 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2939</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>96</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>From Mascots to Mindset: The Wild Journey of Sports Marketing with Amber Lilyestrom</itunes:title>
    <title>From Mascots to Mindset: The Wild Journey of Sports Marketing with Amber Lilyestrom</title>
    <itunes:summary><![CDATA[Amber Lilyestrom is not your average sports marketer. From her college days to leading her own company, she's defied expectations at every turn. In this episode, Amber shares the secrets behind her success, from the importance of strong relationships to the thrill of skydiving a game ball. Discover how she navigated the challenges of the sports industry, balanced a demanding career with family life, and ultimately redefined what it means to be a leader in sports marketing.   She'll share how ...]]></itunes:summary>
    <description><![CDATA[<p>Amber Lilyestrom is not your average sports marketer. From her college days to leading her own company, she&apos;s defied expectations at every turn. In this episode, Amber shares the secrets behind her success, from the importance of strong relationships to the thrill of skydiving a game ball. Discover how she navigated the challenges of the sports industry, balanced a demanding career with family life, and ultimately redefined what it means to be a leader in sports marketing. <br/><br/>She&apos;ll share how setbacks fueled her determination and how she turned obstacles into opportunities. Whether you&apos;re a seasoned pro or just starting out in the sports industry, this episode offers invaluable insights and a front-row seat to the mind of a true marketing maverick.<br/><br/><b>Learn more about Amber:<br/></b>Amber Lilyestrom is a business mentor, branding expert, author and speaker renowned for her expertise in business energetics and brand alchemy. Her work has been featured by Forbes, Entrepreneur, SUCCESS, Tony Robbins’ &amp; Dean Graziosi’s Mastermind.com, Mindvalley and Working Mother Magazine. As the host of The IGNITE Your Dream podcast and author of books, Master Your Money Mind &amp; Paddle Home, Amber empowers her clients to achieve quantum leaps in their businesses.</p><p>Through her transformational programs, business energy readings &amp; mentorship experiences, Amber has served thousands of lives worldwide and helps her clients realize more meaningful results, leveraging a balanced approach to life and business expansion. Her introspective methods serve as a catalyst for profound transformation and powerful activation within organizations, small businesses and beyond.</p><p>Amber spent 10 years working in higher education as the Associate Athletic Director for Marketing &amp; Strategic Initiatives at the University of New Hampshire prior to launching her business. She played an integral role in managing and expanding the UNH Wildcats brand, where she taught sports marketing and mentored student interns. She was also recognized as one of the top sports marketing professionals in the US before she left to launch her company in 2014.<br/><br/><b>Amber&apos;s Links:</b></p><p>Instagram: <a href='https://instagram.com/amberlilyestrom'>instagram.com/amberlilyestrom</a></p><p>Website: <a href='https://amberlilyestrom.com/'>https://amberlilyestrom.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Amber Lilyestrom is not your average sports marketer. From her college days to leading her own company, she&apos;s defied expectations at every turn. In this episode, Amber shares the secrets behind her success, from the importance of strong relationships to the thrill of skydiving a game ball. Discover how she navigated the challenges of the sports industry, balanced a demanding career with family life, and ultimately redefined what it means to be a leader in sports marketing. <br/><br/>She&apos;ll share how setbacks fueled her determination and how she turned obstacles into opportunities. Whether you&apos;re a seasoned pro or just starting out in the sports industry, this episode offers invaluable insights and a front-row seat to the mind of a true marketing maverick.<br/><br/><b>Learn more about Amber:<br/></b>Amber Lilyestrom is a business mentor, branding expert, author and speaker renowned for her expertise in business energetics and brand alchemy. Her work has been featured by Forbes, Entrepreneur, SUCCESS, Tony Robbins’ &amp; Dean Graziosi’s Mastermind.com, Mindvalley and Working Mother Magazine. As the host of The IGNITE Your Dream podcast and author of books, Master Your Money Mind &amp; Paddle Home, Amber empowers her clients to achieve quantum leaps in their businesses.</p><p>Through her transformational programs, business energy readings &amp; mentorship experiences, Amber has served thousands of lives worldwide and helps her clients realize more meaningful results, leveraging a balanced approach to life and business expansion. Her introspective methods serve as a catalyst for profound transformation and powerful activation within organizations, small businesses and beyond.</p><p>Amber spent 10 years working in higher education as the Associate Athletic Director for Marketing &amp; Strategic Initiatives at the University of New Hampshire prior to launching her business. She played an integral role in managing and expanding the UNH Wildcats brand, where she taught sports marketing and mentored student interns. She was also recognized as one of the top sports marketing professionals in the US before she left to launch her company in 2014.<br/><br/><b>Amber&apos;s Links:</b></p><p>Instagram: <a href='https://instagram.com/amberlilyestrom'>instagram.com/amberlilyestrom</a></p><p>Website: <a href='https://amberlilyestrom.com/'>https://amberlilyestrom.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15518817-from-mascots-to-mindset-the-wild-journey-of-sports-marketing-with-amber-lilyestrom.mp3" length="35505140" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 05 Aug 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2955</itunes:duration>
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    <itunes:episode>95</itunes:episode>
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    <itunes:title>How Jaw Fatigue Led to a NEW Novelty Business With ROCKJAW®️ CEO Sachin Patel</itunes:title>
    <title>How Jaw Fatigue Led to a NEW Novelty Business With ROCKJAW®️ CEO Sachin Patel</title>
    <itunes:summary><![CDATA[How can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.  Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.  Sachin highlights the importance of authenticity and relentless effort while I share pivot...]]></itunes:summary>
    <description><![CDATA[<p>How can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.<br/><br/>Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.<br/><br/>Sachin highlights the importance of authenticity and relentless effort while I share pivotal moments from my own career. This episode provides inspiring insights into the trials and triumphs of entrepreneurship and innovative marketing strategies.<br/><br/><b>Learn more about Sachin:<br/></b>Founder of ROCKJAW®️, and head of marketing<br/><br/><b>Sachin&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/rockjawgum/'>https://www.instagram.com/rockjawgum/</a></p><p>Website: <a href='http://www.rockjaw.co.uk'>www.rockjaw.co.uk</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.<br/><br/>Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.<br/><br/>Sachin highlights the importance of authenticity and relentless effort while I share pivotal moments from my own career. This episode provides inspiring insights into the trials and triumphs of entrepreneurship and innovative marketing strategies.<br/><br/><b>Learn more about Sachin:<br/></b>Founder of ROCKJAW®️, and head of marketing<br/><br/><b>Sachin&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/rockjawgum/'>https://www.instagram.com/rockjawgum/</a></p><p>Website: <a href='http://www.rockjaw.co.uk'>www.rockjaw.co.uk</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15479604-how-jaw-fatigue-led-to-a-new-novelty-business-with-rockjaw-ceo-sachin-patel.mp3" length="25358437" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 29 Jul 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2110</itunes:duration>
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    <itunes:episode>94</itunes:episode>
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  <item>
    <itunes:title>How To Get Promoted As A Content Marketer with Megan Morreale</itunes:title>
    <title>How To Get Promoted As A Content Marketer with Megan Morreale</title>
    <itunes:summary><![CDATA[Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today's episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.  Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing sp...]]></itunes:summary>
    <description><![CDATA[<p>Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today&apos;s episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.<br/><br/>Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how to develop the leadership skills employers seek.<br/><br/>Don&apos;t miss this episode, whether you&apos;re a seasoned content creator or just starting out! This conversation equips you with the knowledge and tools to climb the content marketing career ladder.<br/><br/><b>Learn more about Megan:</b></p><p>Former Head of Content Marketing @ Reddit.<br/><br/><b>Megan&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/meganmorreale/'>https://www.linkedin.com/in/meganmorreale/</a></p><p>Website: <a href='https://www.meganmorreale.com/'>https://www.meganmorreale.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today&apos;s episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.<br/><br/>Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how to develop the leadership skills employers seek.<br/><br/>Don&apos;t miss this episode, whether you&apos;re a seasoned content creator or just starting out! This conversation equips you with the knowledge and tools to climb the content marketing career ladder.<br/><br/><b>Learn more about Megan:</b></p><p>Former Head of Content Marketing @ Reddit.<br/><br/><b>Megan&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/meganmorreale/'>https://www.linkedin.com/in/meganmorreale/</a></p><p>Website: <a href='https://www.meganmorreale.com/'>https://www.meganmorreale.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15433889-how-to-get-promoted-as-a-content-marketer-with-megan-morreale.mp3" length="27983084" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 22 Jul 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2329</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>93</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Unleashing the Power of Social Media Customer Care with Brooke Sellas</itunes:title>
    <title>Unleashing the Power of Social Media Customer Care with Brooke Sellas</title>
    <itunes:summary><![CDATA[In today's digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it's a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction.   We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a custo...]]></itunes:summary>
    <description><![CDATA[<p>In today&apos;s digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it&apos;s a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction. <br/><br/>We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a customer-centric approach and the dedication required to excel in both social media marketing and public speaking.<br/><br/><b>Learn more about Brooke:</b></p><p>Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she&apos;s the visionary behind B Squared Media, a boutique digital marketing agency that&apos;s redefining &apos;social care&apos; for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, &quot;Conversations That Connect,&quot; she&apos;s charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast or from one of two courses she teaches at the University of California, Irvine. <br/><br/><b>Brooke&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/brookebsellas/'>https://www.linkedin.com/in/brookebsellas/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In today&apos;s digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it&apos;s a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction. <br/><br/>We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a customer-centric approach and the dedication required to excel in both social media marketing and public speaking.<br/><br/><b>Learn more about Brooke:</b></p><p>Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she&apos;s the visionary behind B Squared Media, a boutique digital marketing agency that&apos;s redefining &apos;social care&apos; for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, &quot;Conversations That Connect,&quot; she&apos;s charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast or from one of two courses she teaches at the University of California, Irvine. <br/><br/><b>Brooke&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/brookebsellas/'>https://www.linkedin.com/in/brookebsellas/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15397045-unleashing-the-power-of-social-media-customer-care-with-brooke-sellas.mp3" length="29410013" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 15 Jul 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2447</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>92</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Crafting Your Own Career Narrative With Evan Weiner</itunes:title>
    <title>Crafting Your Own Career Narrative With Evan Weiner</title>
    <itunes:summary><![CDATA[How can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing.  We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-mastery and setting boundaries with clients.  Join us for an insightful conversation that will equ...]]></itunes:summary>
    <description><![CDATA[<p>How can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing.<br/><br/>We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-mastery and setting boundaries with clients.<br/><br/>Join us for an insightful conversation that will equip you with the tools and strategies to carve out your unique path in the competitive job landscape. Tune in and discover how you can elevate your career to new heights!<br/><br/><b>Learn more about Evan:</b></p><p>Evan brings 14 years of passion and dedication to the marketing practice, with experience architecting and leading marketing functions across agency, consulting, and in-house formats. Evan has enjoyed supporting a variety of industries, including technology and ecommerce, where he has held global marketing leadership roles with category leaders such as TrueCar and GoDaddy. In his global role at GoDaddy he contributed to a 150% increase in market capitalization through a full brand identity and architecture refresh, the launch of the GoDaddy Pro sub-brand, the launch of the GoDaddy Payments product, and a new social marketing center of excellence model.</p><p>Evan is also a passionate voice within the broader marketing ecosystem, namely through his status as an awards judge and editorial contributor with Adweek, as a lecturer at the University of Southern California and in the California State University system, and as an Advisor to Reaching Out MBA (501c3), the nation’s largest community of LGBTQ+ graduate students.</p><p>In addition, his many years of leadership experience has also enabled him to support marketing executives in developing themselves and their marketing programs through his speaking, workshop, and consulting programs.</p><p>Evan is a Los Angeles native (he used to surf competitively!), which has influenced the unique creative and cultural perspective he brings to his strategies. Evan holds an MBA from the Marshall School of Business at USC.<br/><br/><b>Evan&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/evangweiner/'>https://www.linkedin.com/in/evangweiner/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing.<br/><br/>We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-mastery and setting boundaries with clients.<br/><br/>Join us for an insightful conversation that will equip you with the tools and strategies to carve out your unique path in the competitive job landscape. Tune in and discover how you can elevate your career to new heights!<br/><br/><b>Learn more about Evan:</b></p><p>Evan brings 14 years of passion and dedication to the marketing practice, with experience architecting and leading marketing functions across agency, consulting, and in-house formats. Evan has enjoyed supporting a variety of industries, including technology and ecommerce, where he has held global marketing leadership roles with category leaders such as TrueCar and GoDaddy. In his global role at GoDaddy he contributed to a 150% increase in market capitalization through a full brand identity and architecture refresh, the launch of the GoDaddy Pro sub-brand, the launch of the GoDaddy Payments product, and a new social marketing center of excellence model.</p><p>Evan is also a passionate voice within the broader marketing ecosystem, namely through his status as an awards judge and editorial contributor with Adweek, as a lecturer at the University of Southern California and in the California State University system, and as an Advisor to Reaching Out MBA (501c3), the nation’s largest community of LGBTQ+ graduate students.</p><p>In addition, his many years of leadership experience has also enabled him to support marketing executives in developing themselves and their marketing programs through his speaking, workshop, and consulting programs.</p><p>Evan is a Los Angeles native (he used to surf competitively!), which has influenced the unique creative and cultural perspective he brings to his strategies. Evan holds an MBA from the Marshall School of Business at USC.<br/><br/><b>Evan&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/evangweiner/'>https://www.linkedin.com/in/evangweiner/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15357002-crafting-your-own-career-narrative-with-evan-weiner.mp3" length="27961748" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 08 Jul 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2327</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>91</itunes:episode>
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  <item>
    <itunes:title>Building a Dream Marketing Team in a Uber Regulated Industry with John Huntinghouse</itunes:title>
    <title>Building a Dream Marketing Team in a Uber Regulated Industry with John Huntinghouse</title>
    <itunes:summary><![CDATA[Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms.   We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. Jo...]]></itunes:summary>
    <description><![CDATA[<p>Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms. <br/><br/>We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. John shares his journey of finding a brand voice and reveals intentional strategies and mentorship moments that helped him break free from conformity and authentically amplify his brand&apos;s message. <br/><br/>This discussion not only highlights the importance of authenticity in marketing but also provides actionable advice for marketers aiming to navigate similar regulatory landscapes. Tune in to discover firsthand experiences, valuable lessons, and actionable strategies that promise to inspire and empower your marketing efforts.<br/><br/><b>Learn more about John:<br/></b>John Huntinghouse is an award winning, VP of Marketing for TAB Bank. John has over 16 years of executive marketing experience, an M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities and currently teaches at Weber State University. He loves spending time with his wife Kara, and his three kids Maya, Mason &amp; Aubrey. He is a lover of all things pasta, the 49ers &amp; anything that Ed Catmull writes. <br/><br/><b>John&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/johnhuntinghouse/'>https://www.linkedin.com/in/johnhuntinghouse/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms. <br/><br/>We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. John shares his journey of finding a brand voice and reveals intentional strategies and mentorship moments that helped him break free from conformity and authentically amplify his brand&apos;s message. <br/><br/>This discussion not only highlights the importance of authenticity in marketing but also provides actionable advice for marketers aiming to navigate similar regulatory landscapes. Tune in to discover firsthand experiences, valuable lessons, and actionable strategies that promise to inspire and empower your marketing efforts.<br/><br/><b>Learn more about John:<br/></b>John Huntinghouse is an award winning, VP of Marketing for TAB Bank. John has over 16 years of executive marketing experience, an M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities and currently teaches at Weber State University. He loves spending time with his wife Kara, and his three kids Maya, Mason &amp; Aubrey. He is a lover of all things pasta, the 49ers &amp; anything that Ed Catmull writes. <br/><br/><b>John&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/johnhuntinghouse/'>https://www.linkedin.com/in/johnhuntinghouse/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15316770-building-a-dream-marketing-team-in-a-uber-regulated-industry-with-john-huntinghouse.mp3" length="26860908" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Mon, 01 Jul 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2235</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>90</itunes:episode>
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  <item>
    <itunes:title>Leadership, Diversity, and Effective Social Media Marketing with Michelle Thames</itunes:title>
    <title>Leadership, Diversity, and Effective Social Media Marketing with Michelle Thames</title>
    <itunes:summary><![CDATA[Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames!   Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle's candid approach leads to a truly transformative dialogue.   Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying a...]]></itunes:summary>
    <description><![CDATA[<p>Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames! <br/><br/>Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle&apos;s candid approach leads to a truly transformative dialogue. <br/><br/>Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying authentic. Don’t miss this must-listen episode!<br/><br/><b>Learn more about Michelle:<br/></b>Michelle Thames is a marketing trailblazer, an acclaimed podcaster, and a trusted monetization strategist. With a passion for empowering women entrepreneurs, she has established herself as a dominant voice in digital marketing. </p><p>Known for her innovative and effective marketing strategies, Michelle has been instrumental in driving the growth of startups into household names. She can transform businesses from obscurity to mainstream prominence by leveraging organic digital marketing strategies.</p><p>Besides her marketing work, Michelle is the creator and host of the highly-rated global podcast Social Media Decoded. Here, she breaks down complex social media strategies into comprehensible narratives, equipping businesses with the tools to thrive in the digital world.</p><p>Michelle is also the founder of the Elevate &amp; Empower coaching group. This program equips ambitious women entrepreneurs with the know-how to increase their visibility, attract the right clientele, and monetize their skills using organic marketing.</p><p>Michelle brings a powerful blend of knowledge, strategy, and supportive mentorship to her work. Her mission is to guide you past roadblocks and help gain clarity on your journey to business success. <br/><br/><b>Michelle&apos;s Links:<br/></b>Instagram: <a href='https://Www.instagram.com/michellelthames'>Www.instagram.com/michellelthames</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames! <br/><br/>Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle&apos;s candid approach leads to a truly transformative dialogue. <br/><br/>Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying authentic. Don’t miss this must-listen episode!<br/><br/><b>Learn more about Michelle:<br/></b>Michelle Thames is a marketing trailblazer, an acclaimed podcaster, and a trusted monetization strategist. With a passion for empowering women entrepreneurs, she has established herself as a dominant voice in digital marketing. </p><p>Known for her innovative and effective marketing strategies, Michelle has been instrumental in driving the growth of startups into household names. She can transform businesses from obscurity to mainstream prominence by leveraging organic digital marketing strategies.</p><p>Besides her marketing work, Michelle is the creator and host of the highly-rated global podcast Social Media Decoded. Here, she breaks down complex social media strategies into comprehensible narratives, equipping businesses with the tools to thrive in the digital world.</p><p>Michelle is also the founder of the Elevate &amp; Empower coaching group. This program equips ambitious women entrepreneurs with the know-how to increase their visibility, attract the right clientele, and monetize their skills using organic marketing.</p><p>Michelle brings a powerful blend of knowledge, strategy, and supportive mentorship to her work. Her mission is to guide you past roadblocks and help gain clarity on your journey to business success. <br/><br/><b>Michelle&apos;s Links:<br/></b>Instagram: <a href='https://Www.instagram.com/michellelthames'>Www.instagram.com/michellelthames</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15288465-leadership-diversity-and-effective-social-media-marketing-with-michelle-thames.mp3" length="22577029" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 26 Jun 2024 05:00:00 -0400</pubDate>
    <itunes:duration>1878</itunes:duration>
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    <itunes:episode>89</itunes:episode>
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  <item>
    <itunes:title>Can Marketers Overcome Bias and Improve Strategic Thinking With Andy Crestodina</itunes:title>
    <title>Can Marketers Overcome Bias and Improve Strategic Thinking With Andy Crestodina</title>
    <itunes:summary><![CDATA[Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.  Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven...]]></itunes:summary>
    <description><![CDATA[<p>Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it&apos;s enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.<br/><br/>Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We&apos;ll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You&apos;ll also learn how to build a strong personal brand and avoid burnout in this ever-changing landscape. Ditch the guesswork and unlock your marketing potential – tune in today!<br/><br/><b>Learn more about Andy:<br/></b>Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.</p><p>Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.</p><p>Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.<br/><br/><b>Andy&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/andycrestodina/'>https://www.linkedin.com/in/andycrestodina/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it&apos;s enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.<br/><br/>Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We&apos;ll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You&apos;ll also learn how to build a strong personal brand and avoid burnout in this ever-changing landscape. Ditch the guesswork and unlock your marketing potential – tune in today!<br/><br/><b>Learn more about Andy:<br/></b>Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.</p><p>Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.</p><p>Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.<br/><br/><b>Andy&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/andycrestodina/'>https://www.linkedin.com/in/andycrestodina/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15249186-can-marketers-overcome-bias-and-improve-strategic-thinking-with-andy-crestodina.mp3" length="28300665" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15249186</guid>
    <pubDate>Wed, 19 Jun 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2355</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>88</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Secrets to Authentic Thought Leadership in 2024 with LinkedIn&#39;s Purna Virji</itunes:title>
    <title>The Secrets to Authentic Thought Leadership in 2024 with LinkedIn&#39;s Purna Virji</title>
    <itunes:summary><![CDATA[How can you elevate your professional visibility and credibility in today’s online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile.   Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her ...]]></itunes:summary>
    <description><![CDATA[<p>How can you elevate your professional visibility and credibility in today’s online world? In this week&apos;s episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. <br/><br/>Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought leadership.<br/><br/><b>Learn more about Purna:<br/></b>Purna Virji is a globally recognized content strategist and author of the Goody Award winning book, High-Impact Content Marketing. She is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, Virji has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who&apos;s Who 2023 list.<br/><br/><b>Purna&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/purnavirji/'>https://www.linkedin.com/in/purnavirji/</a><br/>Twitter: <a href='https://twitter.com/purnavirji'>https://twitter.com/purnavirji</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How can you elevate your professional visibility and credibility in today’s online world? In this week&apos;s episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. <br/><br/>Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought leadership.<br/><br/><b>Learn more about Purna:<br/></b>Purna Virji is a globally recognized content strategist and author of the Goody Award winning book, High-Impact Content Marketing. She is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, Virji has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who&apos;s Who 2023 list.<br/><br/><b>Purna&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/purnavirji/'>https://www.linkedin.com/in/purnavirji/</a><br/>Twitter: <a href='https://twitter.com/purnavirji'>https://twitter.com/purnavirji</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15215335-the-secrets-to-authentic-thought-leadership-in-2024-with-linkedin-s-purna-virji.mp3" length="28924782" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 12 Jun 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2407</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>87</itunes:episode>
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  <item>
    <itunes:title>Stand Out in a Competitive 2024 Job Market with Laura Nelson</itunes:title>
    <title>Stand Out in a Competitive 2024 Job Market with Laura Nelson</title>
    <itunes:summary><![CDATA[How can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.  Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a...]]></itunes:summary>
    <description><![CDATA[<p>How can you stand out in a competitive job market? We&apos;re exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.<br/><br/>Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team. <br/><br/>Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating a competitive market, such as embracing flexible positions and creative compensation.<br/><br/>Tune in to gain valuable insights and tips that can help you shine in your job search and career development!<br/><br/><b>Learn more about Laura:<br/></b>Laura has led a multifaceted career across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, she discovered her passion for marketing and dedicated herself to learning more by networking, listening, pitching herself, and considering an MBA.</p><p>Despite facing numerous rejections, Laura persevered. Her transformative experience at the University of Michigan - Ross School of Business’s full-time MBA program built her business acumen, practical skills, network, and confidence. Concurrently, she began mentoring future MBA candidates.</p><p>Laura’s professional background and MBA admissions consulting experience uniquely qualify her to support both underrepresented and traditional candidates in their pursuit of admission to top programs.<br/><br/><b>Laura&apos;s Links:<br/></b>LinkedIn:<a href='https://www.linkedin.com/in/lauraliznelson/'>https://www.linkedin.com/in/lauraliznelson/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How can you stand out in a competitive job market? We&apos;re exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.<br/><br/>Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team. <br/><br/>Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating a competitive market, such as embracing flexible positions and creative compensation.<br/><br/>Tune in to gain valuable insights and tips that can help you shine in your job search and career development!<br/><br/><b>Learn more about Laura:<br/></b>Laura has led a multifaceted career across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, she discovered her passion for marketing and dedicated herself to learning more by networking, listening, pitching herself, and considering an MBA.</p><p>Despite facing numerous rejections, Laura persevered. Her transformative experience at the University of Michigan - Ross School of Business’s full-time MBA program built her business acumen, practical skills, network, and confidence. Concurrently, she began mentoring future MBA candidates.</p><p>Laura’s professional background and MBA admissions consulting experience uniquely qualify her to support both underrepresented and traditional candidates in their pursuit of admission to top programs.<br/><br/><b>Laura&apos;s Links:<br/></b>LinkedIn:<a href='https://www.linkedin.com/in/lauraliznelson/'>https://www.linkedin.com/in/lauraliznelson/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15192181-stand-out-in-a-competitive-2024-job-market-with-laura-nelson.mp3" length="20739432" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 05 Jun 2024 05:00:00 -0400</pubDate>
    <itunes:duration>1725</itunes:duration>
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    <itunes:episode>86</itunes:episode>
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    <itunes:title>Mastering the Role of a Fractional CMO with 30-Year Vet John Jantsch</itunes:title>
    <title>Mastering the Role of a Fractional CMO with 30-Year Vet John Jantsch</title>
    <itunes:summary><![CDATA[How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition.   John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We al...]]></itunes:summary>
    <description><![CDATA[<p>How pivotal is the role of a fractional CMO in today&apos;s marketing landscape? Today I&apos;m joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. <br/><br/>John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.<br/><br/><b>Learn more about John Jantsch:</b></p><p>John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.<br/><br/><b>John&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/ducttapemarketing/'>https://www.linkedin.com/in/ducttapemarketing/</a><br/>Facebook: <a href='http://www.facebook.com/ducttapemarketing'>http://www.facebook.com/ducttapemarketing</a><br/>Instagram: <a href='https://www.instagram.com/ducttapemarketing/'>https://www.instagram.com/ducttapemarketing/</a><br/>Twitter: <a href='https://twitter.com/ducttape'>https://twitter.com/ducttape</a><br/>YouTube: <a href='https://www.youtube.com/user/ducttapemarketing'>https://www.youtube.com/user/ducttapemarketing</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How pivotal is the role of a fractional CMO in today&apos;s marketing landscape? Today I&apos;m joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. <br/><br/>John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.<br/><br/><b>Learn more about John Jantsch:</b></p><p>John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.<br/><br/><b>John&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/ducttapemarketing/'>https://www.linkedin.com/in/ducttapemarketing/</a><br/>Facebook: <a href='http://www.facebook.com/ducttapemarketing'>http://www.facebook.com/ducttapemarketing</a><br/>Instagram: <a href='https://www.instagram.com/ducttapemarketing/'>https://www.instagram.com/ducttapemarketing/</a><br/>Twitter: <a href='https://twitter.com/ducttape'>https://twitter.com/ducttape</a><br/>YouTube: <a href='https://www.youtube.com/user/ducttapemarketing'>https://www.youtube.com/user/ducttapemarketing</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/15131364-mastering-the-role-of-a-fractional-cmo-with-30-year-vet-john-jantsch.mp3" length="24969717" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 29 May 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2077</itunes:duration>
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    <itunes:episode>85</itunes:episode>
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    <itunes:title>The Tiny Legacy: Redefining Success and Impact in Marketing Leadership With Michael Barber</itunes:title>
    <title>The Tiny Legacy: Redefining Success and Impact in Marketing Leadership With Michael Barber</title>
    <itunes:summary><![CDATA[Ever found yourself frustrated with the maze of marketing tactics? Today I'm joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.  Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I s...]]></itunes:summary>
    <description><![CDATA[<p>Ever found yourself frustrated with the maze of marketing tactics? Today I&apos;m joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.<br/><br/>Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I say, this isn&apos;t your average leadership advice. Michael&apos;s list is a game-changer, and you won&apos;t want to miss a single word.<br/><br/>So be sure to tune in and grab your notepad because this episode is packed with wisdom that will leave a lasting impact on how you navigate the worlds of marketing, leadership, and humanity. Get ready to build not just any legacy, but a meaningful and enduring one. Tune in now and let&apos;s explore together with Michael Barber.<br/><br/><b>Learn more about Michael:<br/></b>Michael Barber is the Head of Global Marketing at Grow Schools. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson &amp; Johnson, Church &amp; Dwight, Hass Avocado Board, and Ithaca College. His career began at Mighty Interactive, the agency founded by Jay Baer, and then he led teams at agencies like Sitewire, Nomadic Agency, and COHN before establishing his own consultancy, Barber &amp; Hewitt. In late 2017, barber&amp;hewitt joined Godfrey, one of the largest B2B agencies. Michael was named one of Marketo’s Fearless 50, an award recognizing the world&apos;s top marketers driving fearless marketing and digital transformation.<br/><br/><b>Michael&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/michaeljamesbarber/'>https://www.linkedin.com/in/michaeljamesbarber/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever found yourself frustrated with the maze of marketing tactics? Today I&apos;m joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.<br/><br/>Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I say, this isn&apos;t your average leadership advice. Michael&apos;s list is a game-changer, and you won&apos;t want to miss a single word.<br/><br/>So be sure to tune in and grab your notepad because this episode is packed with wisdom that will leave a lasting impact on how you navigate the worlds of marketing, leadership, and humanity. Get ready to build not just any legacy, but a meaningful and enduring one. Tune in now and let&apos;s explore together with Michael Barber.<br/><br/><b>Learn more about Michael:<br/></b>Michael Barber is the Head of Global Marketing at Grow Schools. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson &amp; Johnson, Church &amp; Dwight, Hass Avocado Board, and Ithaca College. His career began at Mighty Interactive, the agency founded by Jay Baer, and then he led teams at agencies like Sitewire, Nomadic Agency, and COHN before establishing his own consultancy, Barber &amp; Hewitt. In late 2017, barber&amp;hewitt joined Godfrey, one of the largest B2B agencies. Michael was named one of Marketo’s Fearless 50, an award recognizing the world&apos;s top marketers driving fearless marketing and digital transformation.<br/><br/><b>Michael&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/michaeljamesbarber/'>https://www.linkedin.com/in/michaeljamesbarber/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 22 May 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2889</itunes:duration>
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    <itunes:episode>84</itunes:episode>
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    <itunes:title>The Future of Marketing: Insights from Bullseye Marketing Author Louis Gudema</itunes:title>
    <title>The Future of Marketing: Insights from Bullseye Marketing Author Louis Gudema</title>
    <itunes:summary><![CDATA[Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema.   In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights draw...]]></itunes:summary>
    <description><![CDATA[<p>Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. <br/><br/>In this compelling conversation, we explore the transformative power of fractional CMO roles in today&apos;s dynamic marketplace, shedding light on how they&apos;ve evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience. <br/><br/>Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical advice and thought-provoking perspectives for both seasoned professionals and aspiring marketers alike.<br/><br/><b>Learn more about Louis:<br/></b>Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT’s Venture Mentoring Service. Louis founded Magic Hour Communications, which provided marketing communications for major companies such as IBM and The Boston Globe. Then he led its pivot into a SaaS firm, growing it to one of the top firms in its national market before a successful exit. In his career, Louis has helped over two hundred B2B companies – from startups to the Fortune 5 — improve their business results. His &quot;Bullseye Marketing,&quot; now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, the 2023 Marketing/Branding Book of the Year by Goody Business Book Awards, and Finalist for Best 2023 Marketing Book from Book Excellence Awards. Louis speaks frequently on B2B marketing.<br/><br/><b>Louis&apos; Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/louisgudema/'>https://www.linkedin.com/in/louisgudema/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. <br/><br/>In this compelling conversation, we explore the transformative power of fractional CMO roles in today&apos;s dynamic marketplace, shedding light on how they&apos;ve evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience. <br/><br/>Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical advice and thought-provoking perspectives for both seasoned professionals and aspiring marketers alike.<br/><br/><b>Learn more about Louis:<br/></b>Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT’s Venture Mentoring Service. Louis founded Magic Hour Communications, which provided marketing communications for major companies such as IBM and The Boston Globe. Then he led its pivot into a SaaS firm, growing it to one of the top firms in its national market before a successful exit. In his career, Louis has helped over two hundred B2B companies – from startups to the Fortune 5 — improve their business results. His &quot;Bullseye Marketing,&quot; now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, the 2023 Marketing/Branding Book of the Year by Goody Business Book Awards, and Finalist for Best 2023 Marketing Book from Book Excellence Awards. Louis speaks frequently on B2B marketing.<br/><br/><b>Louis&apos; Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/louisgudema/'>https://www.linkedin.com/in/louisgudema/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 15 May 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2146</itunes:duration>
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    <itunes:episode>83</itunes:episode>
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    <itunes:title>How Marketers Can Navigate the Trust and Authenticity Crisis in 2024 with Ron Tite</itunes:title>
    <title>How Marketers Can Navigate the Trust and Authenticity Crisis in 2024 with Ron Tite</title>
    <itunes:summary><![CDATA[What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024.   In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes?...]]></itunes:summary>
    <description><![CDATA[<p>What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024. <br/><br/>In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes? Prepare for a transformative conversation filled with captivating examples and insights that promise to reshape the digital landscape. <br/><br/>Don&apos;t miss out on this urgent exploration into rebuilding trust in an era plagued by skepticism.<br/><br/><b>Learn more about Ron:<br/><br/></b>An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, DoorDash, Google, Intel, Microsoft, Volvo, Walmart, and many others. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was executive producer and host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about purpose, creativity, disruption, and leadership.<br/><br/><b>Ron&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/rontite/'>https://www.linkedin.com/in/rontite/</a></p><p>Threads: <a href='https://www.threads.net/@rontite'>https://www.threads.net/@rontite</a></p><p>Facebook: <a href='https://www.facebook.com/rontite/'>https://www.facebook.com/rontite/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024. <br/><br/>In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes? Prepare for a transformative conversation filled with captivating examples and insights that promise to reshape the digital landscape. <br/><br/>Don&apos;t miss out on this urgent exploration into rebuilding trust in an era plagued by skepticism.<br/><br/><b>Learn more about Ron:<br/><br/></b>An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, DoorDash, Google, Intel, Microsoft, Volvo, Walmart, and many others. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was executive producer and host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about purpose, creativity, disruption, and leadership.<br/><br/><b>Ron&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/rontite/'>https://www.linkedin.com/in/rontite/</a></p><p>Threads: <a href='https://www.threads.net/@rontite'>https://www.threads.net/@rontite</a></p><p>Facebook: <a href='https://www.facebook.com/rontite/'>https://www.facebook.com/rontite/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14997627-how-marketers-can-navigate-the-trust-and-authenticity-crisis-in-2024-with-ron-tite.mp3" length="25340579" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 08 May 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2108</itunes:duration>
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    <itunes:episode>82</itunes:episode>
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    <itunes:title>Andrew Davis&#39;s #1 Secret To Architecting Unforgettable Keynote Speeches</itunes:title>
    <title>Andrew Davis&#39;s #1 Secret To Architecting Unforgettable Keynote Speeches</title>
    <itunes:summary><![CDATA[Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success.   Andrew's expertise isn't just about marketing; it's about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himsel...]]></itunes:summary>
    <description><![CDATA[<p>Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success. <br/><br/>Andrew&apos;s expertise isn&apos;t just about marketing; it&apos;s about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himself not just as a marketing expert, but as a marketing journalist and scientist.<br/><br/>You&apos;ll hear his pivotal lessons, like the idea that &apos;ideas are never fully baked,&apos; and the importance of shedding the &apos;ignorance tax&apos; to accelerate your growth. Whether you&apos;re a seasoned keynote speaker or a marketing professional looking to elevate your presentations, this episode is your roadmap to becoming unforgettable on stage.<br/><br/>Ready to amplify your impact as a keynote speaker? Tune in now and start crafting your own narrative that leaves a lasting impression!<br/><br/><b>Learn more about Andrew:<br/></b>Andrew Davis is a bestselling author &amp; keynote speaker. He&apos;s built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.<br/><br/><b>Andrew&apos;s Links:<br/></b>Website: <a href='https://www.akadrewdavis.com/landing/loyalty-loopers'>https://www.akadrewdavis.com/landing/loyalty-loopers</a></p><p>YouTube: <a href='https://www.youtube.com/c/AndrewDavisSpeaker'>https://www.youtube.com/c/AndrewDavisSpeaker</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/drewdavishere/'>https://www.linkedin.com/in/drewdavishere/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success. <br/><br/>Andrew&apos;s expertise isn&apos;t just about marketing; it&apos;s about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himself not just as a marketing expert, but as a marketing journalist and scientist.<br/><br/>You&apos;ll hear his pivotal lessons, like the idea that &apos;ideas are never fully baked,&apos; and the importance of shedding the &apos;ignorance tax&apos; to accelerate your growth. Whether you&apos;re a seasoned keynote speaker or a marketing professional looking to elevate your presentations, this episode is your roadmap to becoming unforgettable on stage.<br/><br/>Ready to amplify your impact as a keynote speaker? Tune in now and start crafting your own narrative that leaves a lasting impression!<br/><br/><b>Learn more about Andrew:<br/></b>Andrew Davis is a bestselling author &amp; keynote speaker. He&apos;s built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.<br/><br/><b>Andrew&apos;s Links:<br/></b>Website: <a href='https://www.akadrewdavis.com/landing/loyalty-loopers'>https://www.akadrewdavis.com/landing/loyalty-loopers</a></p><p>YouTube: <a href='https://www.youtube.com/c/AndrewDavisSpeaker'>https://www.youtube.com/c/AndrewDavisSpeaker</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/drewdavishere/'>https://www.linkedin.com/in/drewdavishere/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 17 Apr 2024 10:00:00 -0400</pubDate>
    <itunes:duration>2429</itunes:duration>
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    <itunes:episode>81</itunes:episode>
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    <itunes:title>A New Way to Market Yourself For Immediate Promotion in 2024</itunes:title>
    <title>A New Way to Market Yourself For Immediate Promotion in 2024</title>
    <itunes:summary><![CDATA[You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today's episode.   So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate.  But in this episode? It’s the best half-hour you’ll spend this year! Because I know the shifts and changes that will happen when you...]]></itunes:summary>
    <description><![CDATA[<p>You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today&apos;s episode. <br/><br/>So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate.<br/><br/>But in this episode? It’s the best half-hour you’ll spend this year! Because I know the shifts and changes that will happen when you… </p><ol><li>Master your role</li><li>Prioritize your well-being</li><li>Elevate your leadership</li><li>FINALLY stand out with authority</li></ol><p><br/>Are you ready for more confidence, more money, and more promotions? Then tune in to this episode!<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today&apos;s episode. <br/><br/>So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate.<br/><br/>But in this episode? It’s the best half-hour you’ll spend this year! Because I know the shifts and changes that will happen when you… </p><ol><li>Master your role</li><li>Prioritize your well-being</li><li>Elevate your leadership</li><li>FINALLY stand out with authority</li></ol><p><br/>Are you ready for more confidence, more money, and more promotions? Then tune in to this episode!<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 10 Apr 2024 05:00:00 -0400</pubDate>
    <itunes:duration>1622</itunes:duration>
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    <itunes:episode>80</itunes:episode>
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    <itunes:title>How Marketers Can Sell Themselves Successfully</itunes:title>
    <title>How Marketers Can Sell Themselves Successfully</title>
    <itunes:summary><![CDATA[Why is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves.  From navigating the discomfort of the 'digital street corner' to mastering the art of authenticity and persuasion, I explore the challenges and opportunities inherent in promoting yourself online. With my insights ...]]></itunes:summary>
    <description><![CDATA[<p>Why is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves.<br/><br/>From navigating the discomfort of the &apos;digital street corner&apos; to mastering the art of authenticity and persuasion, I explore the challenges and opportunities inherent in promoting yourself online. With my insights and practical strategies, this episode equips you with the tools to overcome self-doubt, break through barriers, and thrive in today&apos;s competitive marketplace.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Why is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves.<br/><br/>From navigating the discomfort of the &apos;digital street corner&apos; to mastering the art of authenticity and persuasion, I explore the challenges and opportunities inherent in promoting yourself online. With my insights and practical strategies, this episode equips you with the tools to overcome self-doubt, break through barriers, and thrive in today&apos;s competitive marketplace.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14791030</guid>
    <pubDate>Wed, 03 Apr 2024 05:00:00 -0400</pubDate>
    <itunes:duration>1276</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>79</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Costly Personal Branding Mistakes Marketers Often Make</itunes:title>
    <title>Costly Personal Branding Mistakes Marketers Often Make</title>
    <itunes:summary><![CDATA[In today's crowded marketing arena, it's all about making your mark. As someone who's been around the block a few times in the marketing game, I'm here to dive deep into the art of personal branding.  In today's episode, I'm reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths and experiences across all your professional platforms. Because let's face it, cookie-cutter just won't cut it anymore. I'm a...]]></itunes:summary>
    <description><![CDATA[<p>In today&apos;s crowded marketing arena, it&apos;s all about making your mark. As someone who&apos;s been around the block a few times in the marketing game, I&apos;m here to dive deep into the art of personal branding.<br/><br/>In today&apos;s episode, I&apos;m reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths and experiences across all your professional platforms. Because let&apos;s face it, cookie-cutter just won&apos;t cut it anymore. I&apos;m all about helping you find those clients who truly appreciate what makes you, well, you. So, if you&apos;re ready to tune in and hear my thoughts on how to make your personal brand shine, hit play and let&apos;s get started.<br/><br/>Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class happening on 03/28: <a href='https://bit.ly/43e9QU2'>https://bit.ly/43e9QU2</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In today&apos;s crowded marketing arena, it&apos;s all about making your mark. As someone who&apos;s been around the block a few times in the marketing game, I&apos;m here to dive deep into the art of personal branding.<br/><br/>In today&apos;s episode, I&apos;m reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths and experiences across all your professional platforms. Because let&apos;s face it, cookie-cutter just won&apos;t cut it anymore. I&apos;m all about helping you find those clients who truly appreciate what makes you, well, you. So, if you&apos;re ready to tune in and hear my thoughts on how to make your personal brand shine, hit play and let&apos;s get started.<br/><br/>Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class happening on 03/28: <a href='https://bit.ly/43e9QU2'>https://bit.ly/43e9QU2</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14763201-costly-personal-branding-mistakes-marketers-often-make.mp3" length="16485505" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14763201</guid>
    <pubDate>Wed, 27 Mar 2024 05:00:00 -0400</pubDate>
    <itunes:duration>1370</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>78</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Jay Baer&#39;s Secrets To Becoming So Good That People Can&#39;t Resist Talking About You</itunes:title>
    <title>Jay Baer&#39;s Secrets To Becoming So Good That People Can&#39;t Resist Talking About You</title>
    <itunes:summary><![CDATA[Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 brands worldwide.  In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay s...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today&apos;s episode, I&apos;m bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber&apos;s insights have transformed over 700 brands worldwide.<br/><br/>In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay&apos;s wisdom is a beacon for marketers striving to make an impact. Through his generous sharing of expertise, you&apos;ll gain invaluable insights into the key requirements for standing out and distinguishing yourself in today&apos;s competitive landscape.<br/><br/>Whether you&apos;re a seasoned marketer or just starting out, this episode promises to revolutionize your approach to marketing. Join us as we embark on a journey through the mind of one of the industry&apos;s most influential figures. Get ready to elevate your marketing game and unleash your full potential!<br/><br/><b>Learn more about Jay:<br/></b>Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, this year Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.<br/><br/><br/><b>Jay&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/jaybaer/'>https://www.linkedin.com/in/jaybaer/</a><br/>Instagram: <a href='https://www.instagram.com/jaybaer/?hl=en'>https://www.instagram.com/jaybaer/</a><br/>Tequila teacher Instagram: <a href='https://www.instagram.com/tequilajaybaer/'>https://www.instagram.com/tequilajaybaer/</a><br/>Tequila teacher LinkedIn: <a href='https://www.linkedin.com/company/tequila-jay-baer/'>https://www.linkedin.com/company/tequila-jay-baer/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today&apos;s episode, I&apos;m bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber&apos;s insights have transformed over 700 brands worldwide.<br/><br/>In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay&apos;s wisdom is a beacon for marketers striving to make an impact. Through his generous sharing of expertise, you&apos;ll gain invaluable insights into the key requirements for standing out and distinguishing yourself in today&apos;s competitive landscape.<br/><br/>Whether you&apos;re a seasoned marketer or just starting out, this episode promises to revolutionize your approach to marketing. Join us as we embark on a journey through the mind of one of the industry&apos;s most influential figures. Get ready to elevate your marketing game and unleash your full potential!<br/><br/><b>Learn more about Jay:<br/></b>Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, this year Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.<br/><br/><br/><b>Jay&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/jaybaer/'>https://www.linkedin.com/in/jaybaer/</a><br/>Instagram: <a href='https://www.instagram.com/jaybaer/?hl=en'>https://www.instagram.com/jaybaer/</a><br/>Tequila teacher Instagram: <a href='https://www.instagram.com/tequilajaybaer/'>https://www.instagram.com/tequilajaybaer/</a><br/>Tequila teacher LinkedIn: <a href='https://www.linkedin.com/company/tequila-jay-baer/'>https://www.linkedin.com/company/tequila-jay-baer/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14694966-jay-baer-s-secrets-to-becoming-so-good-that-people-can-t-resist-talking-about-you.mp3" length="29641870" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 20 Mar 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2466</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>77</itunes:episode>
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  <item>
    <itunes:title>Behind-The-Scenes of Getting Promoted with my Husband Scott Romney, VP of Sales at SOCi</itunes:title>
    <title>Behind-The-Scenes of Getting Promoted with my Husband Scott Romney, VP of Sales at SOCi</title>
    <itunes:summary><![CDATA[Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I'm joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.  Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved...]]></itunes:summary>
    <description><![CDATA[<p>Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I&apos;m joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.<br/><br/>Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved in stepping up to a VP role—mentorship and peer support being key ingredients.<br/><br/>We also dissect the intricate relationship between sales and marketing, and how our marriage thrives amidst the bustling industry currents. Join us as we offer a candid look into the realities of career progression and the art of leading with impact.<br/><br/><b>Learn more about Scott:</b></p><p>I help digital marketing leaders manage 100&apos;s or 1000&apos;s of locations without having to pull their hair out. Allowing national brands to be as agile as their local counterpart. Being exposed to local SEO and digital marketing for the last 15+ years, from bootstrapping my own agency and investing in my own tech stack that costs ~$200k a year to ultimately executing those strategies at scale... I&apos;m happy to connect and share “why” I decided to partner with SOCi. After all, my experience implementing and using common tools like yext, hootsuite, listen360 and various reporting solutions…. I ‘get’ what you need to be successful and plan to solve how to get you there while also avoiding common pitfalls of many marketers.<br/><br/><b>Scott&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/scott-romney/'>https://www.linkedin.com/in/scott-romney/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class: <a href='https://bit.ly/3wWffmY'>https://bit.ly/3wWffmY</a> <br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I&apos;m joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.<br/><br/>Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved in stepping up to a VP role—mentorship and peer support being key ingredients.<br/><br/>We also dissect the intricate relationship between sales and marketing, and how our marriage thrives amidst the bustling industry currents. Join us as we offer a candid look into the realities of career progression and the art of leading with impact.<br/><br/><b>Learn more about Scott:</b></p><p>I help digital marketing leaders manage 100&apos;s or 1000&apos;s of locations without having to pull their hair out. Allowing national brands to be as agile as their local counterpart. Being exposed to local SEO and digital marketing for the last 15+ years, from bootstrapping my own agency and investing in my own tech stack that costs ~$200k a year to ultimately executing those strategies at scale... I&apos;m happy to connect and share “why” I decided to partner with SOCi. After all, my experience implementing and using common tools like yext, hootsuite, listen360 and various reporting solutions…. I ‘get’ what you need to be successful and plan to solve how to get you there while also avoiding common pitfalls of many marketers.<br/><br/><b>Scott&apos;s Links:<br/></b>LinkedIn: <a href='https://www.linkedin.com/in/scott-romney/'>https://www.linkedin.com/in/scott-romney/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class: <a href='https://bit.ly/3wWffmY'>https://bit.ly/3wWffmY</a> <br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14681840-behind-the-scenes-of-getting-promoted-with-my-husband-scott-romney-vp-of-sales-at-soci.mp3" length="33475784" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 13 Mar 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2786</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>76</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>How A Burned Out Marketer Became a Top Revenue-Generating Rainmaker</itunes:title>
    <title>How A Burned Out Marketer Became a Top Revenue-Generating Rainmaker</title>
    <itunes:summary><![CDATA[Prepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe.  I recount navigating corporate environments, the challenges I faced as a young boss (in my 20s), and bouncing between being a Rainmaker to a Visionary for a...]]></itunes:summary>
    <description><![CDATA[<p>Prepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe.<br/><br/>I recount navigating corporate environments, the challenges I faced as a young boss (in my 20s), and bouncing between being a Rainmaker to a Visionary for a few years. I share how I still align with being a Rainmaker (marketing leader) alongside being a CEO as I find joy in managing people and nurturing talent, finding fulfilment in influencing and empowering others.<br/><br/>Don&apos;t miss out on this unique opportunity to gain valuable insights and inspiration from my journey—click play now and embark on a transformative exploration of leadership and resilience.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Prepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe.<br/><br/>I recount navigating corporate environments, the challenges I faced as a young boss (in my 20s), and bouncing between being a Rainmaker to a Visionary for a few years. I share how I still align with being a Rainmaker (marketing leader) alongside being a CEO as I find joy in managing people and nurturing talent, finding fulfilment in influencing and empowering others.<br/><br/>Don&apos;t miss out on this unique opportunity to gain valuable insights and inspiration from my journey—click play now and embark on a transformative exploration of leadership and resilience.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14584608-how-a-burned-out-marketer-became-a-top-revenue-generating-rainmaker.mp3" length="44050775" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 28 Feb 2024 05:00:00 -0500</pubDate>
    <itunes:duration>3667</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>75</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>From Customer Service to C-Suite with Jeremy Gabbert, CRO at Cardone Ventures</itunes:title>
    <title>From Customer Service to C-Suite with Jeremy Gabbert, CRO at Cardone Ventures</title>
    <itunes:summary><![CDATA[From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert's journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker.   From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversa...]]></itunes:summary>
    <description><![CDATA[<p>From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert&apos;s journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker. <br/><br/>From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversation filled with wisdom, resilience, and the untold secrets behind achieving unparalleled success in the corporate arena.<br/><br/><b>Learn more about Jeremy:</b></p><p>Jeremy Gabbert currently serves as the Chief Revenue Officer at Cardone ventures with a 15 year career collaborating and helping build some of the biggest brands in the world today. His comprehensive expertise spans in a diverse range of areas including digital and traditional marketing, the development of large-scale sales teams, and the enhancement of client engagement experiences. <br/>Jeremy has spent his life&apos;s work focusing on the instrumental elements in driving companies towards groundbreaking product launches and consistent long-term growth. His innovative strategies in digital marketing have been key in generating over $450 million in revenue. His contributions have significantly influenced the direct response marketing and live event industry, annually affecting millions of people globally.<br/><br/><b>Jeremy&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/jeremy.gabbert/'>https://www.instagram.com/jeremy.gabbert/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/jeremy-gabbert-55b24135/'>https://www.linkedin.com/in/jeremy-gabbert-55b24135/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert&apos;s journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker. <br/><br/>From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversation filled with wisdom, resilience, and the untold secrets behind achieving unparalleled success in the corporate arena.<br/><br/><b>Learn more about Jeremy:</b></p><p>Jeremy Gabbert currently serves as the Chief Revenue Officer at Cardone ventures with a 15 year career collaborating and helping build some of the biggest brands in the world today. His comprehensive expertise spans in a diverse range of areas including digital and traditional marketing, the development of large-scale sales teams, and the enhancement of client engagement experiences. <br/>Jeremy has spent his life&apos;s work focusing on the instrumental elements in driving companies towards groundbreaking product launches and consistent long-term growth. His innovative strategies in digital marketing have been key in generating over $450 million in revenue. His contributions have significantly influenced the direct response marketing and live event industry, annually affecting millions of people globally.<br/><br/><b>Jeremy&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/jeremy.gabbert/'>https://www.instagram.com/jeremy.gabbert/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/jeremy-gabbert-55b24135/'>https://www.linkedin.com/in/jeremy-gabbert-55b24135/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14508610-from-customer-service-to-c-suite-with-jeremy-gabbert-cro-at-cardone-ventures.mp3" length="27238178" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 21 Feb 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2266</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>74</itunes:episode>
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  <item>
    <itunes:title>How Did an SEO Specialist Become A Famed Agency CEO? A Conversation with Paxton Gray</itunes:title>
    <title>How Did an SEO Specialist Become A Famed Agency CEO? A Conversation with Paxton Gray</title>
    <itunes:summary><![CDATA[Ever wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory.   But this conversation isn't just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxto...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered how an SEO specialist became the CEO of one of Utah&apos;s most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. <br/><br/>But this conversation isn&apos;t just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and leadership roles. <br/><br/>Get ready for an honest and unexpected discussion that will leave you inspired and reflective.<br/><br/><b>Learn more about Paxton:</b></p><p>Paxton Gray is the CEO of 97th Floor. He’s responsible for helping the agency carry out their mission to elevate people and brands they believe in.<br/><br/><b>Paxton&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/97pax'>https://twitter.com/97pax</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/paxtongray/'>https://www.linkedin.com/in/paxtongray/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered how an SEO specialist became the CEO of one of Utah&apos;s most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. <br/><br/>But this conversation isn&apos;t just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and leadership roles. <br/><br/>Get ready for an honest and unexpected discussion that will leave you inspired and reflective.<br/><br/><b>Learn more about Paxton:</b></p><p>Paxton Gray is the CEO of 97th Floor. He’s responsible for helping the agency carry out their mission to elevate people and brands they believe in.<br/><br/><b>Paxton&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/97pax'>https://twitter.com/97pax</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/paxtongray/'>https://www.linkedin.com/in/paxtongray/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14485584-how-did-an-seo-specialist-become-a-famed-agency-ceo-a-conversation-with-paxton-gray.mp3" length="29945000" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 14 Feb 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2492</itunes:duration>
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    <itunes:episode>73</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Positioning Yourself for $100k Clients with April Dunford</itunes:title>
    <title>Positioning Yourself for $100k Clients with April Dunford</title>
    <itunes:summary><![CDATA[Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant.   Discover the hurdles she overcame in building a client base and the undeniable power of a robust prof...]]></itunes:summary>
    <description><![CDATA[<p>Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. <br/><br/>Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her status as an industry thought leader, and learn how you too can leverage podcasting to propel your business and personal brand to new heights. Join us for this insightful conversation that&apos;s all about positioning yourself for success in the tech world of 2024.<br/><br/><b>Learn more about April:</b></p><p>April Dunford is the world’s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.<br/><br/><b>April&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/aprildunford'>https://twitter.com/aprildunford</a><br/>LinkedIn: <a href='https://www.linkedin.com/in/aprildunford'>https://www.linkedin.com/in/aprildunford</a><br/>YouTube: <a href='https://youtube.com/@positioningshow'>https://youtube.com/@positioningshow</a><br/>Instagram: <a href='https://www.instagram.com/aprildunford/'>https://www.instagram.com/aprildunford/</a><br/>Check out April&apos;s Books: https://www.aprildunford.com/books <br/><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. <br/><br/>Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her status as an industry thought leader, and learn how you too can leverage podcasting to propel your business and personal brand to new heights. Join us for this insightful conversation that&apos;s all about positioning yourself for success in the tech world of 2024.<br/><br/><b>Learn more about April:</b></p><p>April Dunford is the world’s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.<br/><br/><b>April&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/aprildunford'>https://twitter.com/aprildunford</a><br/>LinkedIn: <a href='https://www.linkedin.com/in/aprildunford'>https://www.linkedin.com/in/aprildunford</a><br/>YouTube: <a href='https://youtube.com/@positioningshow'>https://youtube.com/@positioningshow</a><br/>Instagram: <a href='https://www.instagram.com/aprildunford/'>https://www.instagram.com/aprildunford/</a><br/>Check out April&apos;s Books: https://www.aprildunford.com/books <br/><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14442348-positioning-yourself-for-100k-clients-with-april-dunford.mp3" length="27929965" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 07 Feb 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2324</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>72</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Time-Bending Strategies for Career Growth with Carey Bentley</itunes:title>
    <title>Time-Bending Strategies for Career Growth with Carey Bentley</title>
    <itunes:summary><![CDATA[Unleash your career potential with Carey Bentley, renowned author of "Winning the Week: How to Plan a Successful Week Every Week". Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.  In this captivating episode, discover how Carey, with innovative strategies and...]]></itunes:summary>
    <description><![CDATA[<p>Unleash your career potential with Carey Bentley, renowned author of &quot;Winning the Week: How to Plan a Successful Week Every Week&quot;. Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.<br/><br/>In this captivating episode, discover how Carey, with innovative strategies and time-bending techniques, secured significant promotions by slashing her workload in half. Explore the thrilling journey that propelled her success and gain access to exclusive hacks and tricks that will revolutionize your approach to work and life.<br/><br/>Don&apos;t miss out on this empowering conversation that promises to elevate your career to new heights.<br/><br/><b>Learn more about Carey:</b></p><p>Carey is the co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week. Her mission is to help her clients get more productive to create space and freedom in their lives. Her team has shown over 70,000 professionals the techniques they need to eliminate burnout and work smarter, saving hundreds of thousands of hours and creating millions more in revenue for their clients. A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world. Today Carey and her family live a nomadic lifestyle, living in countries around the globe.<br/><br/><b>Carey&apos;s Links:</b></p><p>Website: <a href='http://winningtheweek.com'>http://winningtheweek.com</a></p><p>Facebook: <a href='https://web.facebook.com/demirandcarey/'>https://web.facebook.com/demirandcarey/</a></p><p>Instagram: <a href='https://www.instagram.com/demirandcarey/'>https://www.instagram.com/demirandcarey/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/careybentley/'>https://www.linkedin.com/in/careybentley/</a></p><p>YouTube: <a href='http://www.youtube.com/c/LifehackBootcamp'>http://www.youtube.com/c/LifehackBootcamp</a></p><p>Website: <a href='https://lifehackmethod.com/'>https://lifehackmethod.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Unleash your career potential with Carey Bentley, renowned author of &quot;Winning the Week: How to Plan a Successful Week Every Week&quot;. Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.<br/><br/>In this captivating episode, discover how Carey, with innovative strategies and time-bending techniques, secured significant promotions by slashing her workload in half. Explore the thrilling journey that propelled her success and gain access to exclusive hacks and tricks that will revolutionize your approach to work and life.<br/><br/>Don&apos;t miss out on this empowering conversation that promises to elevate your career to new heights.<br/><br/><b>Learn more about Carey:</b></p><p>Carey is the co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week. Her mission is to help her clients get more productive to create space and freedom in their lives. Her team has shown over 70,000 professionals the techniques they need to eliminate burnout and work smarter, saving hundreds of thousands of hours and creating millions more in revenue for their clients. A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world. Today Carey and her family live a nomadic lifestyle, living in countries around the globe.<br/><br/><b>Carey&apos;s Links:</b></p><p>Website: <a href='http://winningtheweek.com'>http://winningtheweek.com</a></p><p>Facebook: <a href='https://web.facebook.com/demirandcarey/'>https://web.facebook.com/demirandcarey/</a></p><p>Instagram: <a href='https://www.instagram.com/demirandcarey/'>https://www.instagram.com/demirandcarey/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/careybentley/'>https://www.linkedin.com/in/careybentley/</a></p><p>YouTube: <a href='http://www.youtube.com/c/LifehackBootcamp'>http://www.youtube.com/c/LifehackBootcamp</a></p><p>Website: <a href='https://lifehackmethod.com/'>https://lifehackmethod.com/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14382646-time-bending-strategies-for-career-growth-with-carey-bentley.mp3" length="20605716" type="audio/mpeg" />
    <itunes:author></itunes:author>
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    <pubDate>Wed, 31 Jan 2024 05:00:00 -0500</pubDate>
    <itunes:duration>1713</itunes:duration>
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    <itunes:episode>71</itunes:episode>
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    <itunes:title>How To Drive Buyers To Buy Using Behavioral Science with Nancy Harhut</itunes:title>
    <title>How To Drive Buyers To Buy Using Behavioral Science with Nancy Harhut</title>
    <itunes:summary><![CDATA[How do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy's unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.  As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For tho...]]></itunes:summary>
    <description><![CDATA[<p>How do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy&apos;s unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.<br/><br/>As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For those aspiring marketers, consider this your invitation to embrace your passions and become a driving force for change in an industry that thrives on evolution.<br/><br/>But wait, there&apos;s more! Nancy and I share actionable strategies rooted in behavioral science, empowering you to elevate your marketing game amidst today&apos;s challenging economic climate. Ready to reshape your approach and thrive in uncertainty? Tune in now for a transformative journey into the powerful intersection of psychology and persuasive marketing.<br/><br/><b>Learn more about Nancy:</b></p><p>Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Hatch Top 100 Creative Influencer, and winner of multiple International ECHO Awards for marketing effectiveness, she has created integrated campaigns for startups as well as some of the world’s biggest brands. <br/><br/><b>Nancy&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/nancyharhut/'>https://www.linkedin.com/in/nancyharhut/</a></p><p>Twitter: <a href='https://twitter.com/nharhut'>https://twitter.com/nharhut</a></p><p>Facebook: <a href='https://www.facebook.com/nancy.harhut'>https://www.facebook.com/nancy.harhut</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy&apos;s unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.<br/><br/>As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For those aspiring marketers, consider this your invitation to embrace your passions and become a driving force for change in an industry that thrives on evolution.<br/><br/>But wait, there&apos;s more! Nancy and I share actionable strategies rooted in behavioral science, empowering you to elevate your marketing game amidst today&apos;s challenging economic climate. Ready to reshape your approach and thrive in uncertainty? Tune in now for a transformative journey into the powerful intersection of psychology and persuasive marketing.<br/><br/><b>Learn more about Nancy:</b></p><p>Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Hatch Top 100 Creative Influencer, and winner of multiple International ECHO Awards for marketing effectiveness, she has created integrated campaigns for startups as well as some of the world’s biggest brands. <br/><br/><b>Nancy&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/nancyharhut/'>https://www.linkedin.com/in/nancyharhut/</a></p><p>Twitter: <a href='https://twitter.com/nharhut'>https://twitter.com/nharhut</a></p><p>Facebook: <a href='https://www.facebook.com/nancy.harhut'>https://www.facebook.com/nancy.harhut</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 24 Jan 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2467</itunes:duration>
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    <itunes:episode>70</itunes:episode>
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    <itunes:title>How Leaders Can Create Psychological Safety in Uncertain Times With Robert Glazer</itunes:title>
    <title>How Leaders Can Create Psychological Safety in Uncertain Times With Robert Glazer</title>
    <itunes:summary><![CDATA[Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.  Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that's not all – we're unlocking the playbook on how employees can ...]]></itunes:summary>
    <description><![CDATA[<p>Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.<br/><br/>Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that&apos;s not all – we&apos;re unlocking the playbook on how employees can proactively become adept problem solvers! <br/><br/>Don&apos;t miss out on this enlightening episode where we unravel the mysteries of effective leadership amid uncertainty. Tune in now to gain invaluable insights and navigate the ever-evolving business landscape with confidence.<br/><br/><b>Learn more about Robert:</b></p><p>Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. <br/><br/><b>Robert&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/glazer/'>https://www.linkedin.com/in/glazer/</a></p><p>Instagram: <a href='https://www.instagram.com/robertglazer_/'>https://www.instagram.com/robertglazer_/</a></p><p>Twitter: <a href='https://twitter.com/robert_glazer'>https://twitter.com/robert_glazer</a></p><p>Facebook: <a href='https://www.facebook.com/RobertSGlazer'>https://www.facebook.com/RobertSGlazer</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.<br/><br/>Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that&apos;s not all – we&apos;re unlocking the playbook on how employees can proactively become adept problem solvers! <br/><br/>Don&apos;t miss out on this enlightening episode where we unravel the mysteries of effective leadership amid uncertainty. Tune in now to gain invaluable insights and navigate the ever-evolving business landscape with confidence.<br/><br/><b>Learn more about Robert:</b></p><p>Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. <br/><br/><b>Robert&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/glazer/'>https://www.linkedin.com/in/glazer/</a></p><p>Instagram: <a href='https://www.instagram.com/robertglazer_/'>https://www.instagram.com/robertglazer_/</a></p><p>Twitter: <a href='https://twitter.com/robert_glazer'>https://twitter.com/robert_glazer</a></p><p>Facebook: <a href='https://www.facebook.com/RobertSGlazer'>https://www.facebook.com/RobertSGlazer</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <pubDate>Wed, 17 Jan 2024 05:00:00 -0500</pubDate>
    <itunes:duration>1915</itunes:duration>
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    <itunes:episode>69</itunes:episode>
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    <itunes:title>Helping Marketers Overcome &quot;Proving Energy&quot; with Mark Schaefer</itunes:title>
    <title>Helping Marketers Overcome &quot;Proving Energy&quot; with Mark Schaefer</title>
    <itunes:summary><![CDATA[We all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI.  From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital age. Mark shares his unique perspective on writing books and sheds light on self-confidence in ...]]></itunes:summary>
    <description><![CDATA[<p>We all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI.<br/><br/>From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital age. Mark shares his unique perspective on writing books and sheds light on self-confidence in the face of rising expectations. Tune in and discover the profound connection between self-mastery and becoming a trailblazing marketer in this episode.<br/><br/><b>Learn more about Mark:</b></p><p>Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at <a href='https://businessesgrow.com/blog/'>{grow}</a> — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book <a href='https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy/dp/1733553398/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1673039600&amp;sr=8-1'>Belonging to the Brand: Why Community is the Last Great Marketing Strategy</a> describes an essential new path to connect to customers in the modern digital world.</p><p>His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, <em>The Wall Street Journal, The New York Times</em>, and CBS News.<br/><br/><b>Mark&apos;s Links:</b></p><p>Website: <a href='https://businessesgrow.com/'>https://businessesgrow.com/</a></p><p>Books: <a href='https://businessesgrow.com/social-media-marketing-books/'>https://businessesgrow.com/social-media-marketing-books/</a></p><p>Podcast: <a href='https://businessesgrow.com/podcast-the-marketing-companion-2/'>https://businessesgrow.com/podcast-the-marketing-companion-2/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>We all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI.<br/><br/>From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital age. Mark shares his unique perspective on writing books and sheds light on self-confidence in the face of rising expectations. Tune in and discover the profound connection between self-mastery and becoming a trailblazing marketer in this episode.<br/><br/><b>Learn more about Mark:</b></p><p>Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at <a href='https://businessesgrow.com/blog/'>{grow}</a> — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book <a href='https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy/dp/1733553398/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1673039600&amp;sr=8-1'>Belonging to the Brand: Why Community is the Last Great Marketing Strategy</a> describes an essential new path to connect to customers in the modern digital world.</p><p>His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, <em>The Wall Street Journal, The New York Times</em>, and CBS News.<br/><br/><b>Mark&apos;s Links:</b></p><p>Website: <a href='https://businessesgrow.com/'>https://businessesgrow.com/</a></p><p>Books: <a href='https://businessesgrow.com/social-media-marketing-books/'>https://businessesgrow.com/social-media-marketing-books/</a></p><p>Podcast: <a href='https://businessesgrow.com/podcast-the-marketing-companion-2/'>https://businessesgrow.com/podcast-the-marketing-companion-2/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 10 Jan 2024 05:00:00 -0500</pubDate>
    <itunes:duration>1801</itunes:duration>
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    <itunes:episode>68</itunes:episode>
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    <itunes:title>Building An Authentic Personal Brand That ISN&#39;T About You with Mitch Joel</itunes:title>
    <title>Building An Authentic Personal Brand That ISN&#39;T About You with Mitch Joel</title>
    <itunes:summary><![CDATA[Ever wondered how marketing leaders navigate the chaos of today's poly-crisis world? Join me in a riveting episode where I sit down with Mitch Joel, a true thought leader in the marketing realm. Mitch doesn't just share insights; he unveils the secrets behind his enduring success. We dive into the strategy that propelled Mitch into the echelons of marketing greatness, standing alongside industry giants from Google to TikTok. But it's not just about accolades—Mitch opens up about choosing thou...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered how marketing leaders navigate the chaos of today&apos;s poly-crisis world? Join me in a riveting episode where I sit down with Mitch Joel, a true thought leader in the marketing realm. Mitch doesn&apos;t just share insights; he unveils the secrets behind his enduring success. We dive into the strategy that propelled Mitch into the echelons of marketing greatness, standing alongside industry giants from Google to TikTok. But it&apos;s not just about accolades—Mitch opens up about choosing thought leadership over celebrity status and the nuanced dance of differentiating personal identity from brand.<br/><br/>As the discussion unfolds, Mitch reveals the unique perspective that has set him apart, emphasizing the importance of finding a voice that resonates in today&apos;s crowded market. This episode isn&apos;t just an interview; it&apos;s a masterclass in marketing wisdom. So, are you ready to decode the future of marketing with Mitch Joel? Hit play and dive right in.<br/><br/><b>Learn more about Mitch:</b></p><p>Mitch Joel is Co-Founder of <a href='https://www.thinkersone.com/'>ThinkersOne</a> - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, <a href='https://www.mitchjoel.com/books/'>Six Pixels of Separation</a>, named after his successful blog and podcast is a business and marketing bestseller. His second book, <a href='https://www.mitchjoel.com/books/'>CTRL ALT Delete</a>, was named one of the best business books of 2013 by Amazon.<br/><br/><b>Mitch&apos;s Links:</b></p><p><a href='https://linktr.ee/mitchjoel'>https://linktr.ee/mitchjoel</a><br/><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered how marketing leaders navigate the chaos of today&apos;s poly-crisis world? Join me in a riveting episode where I sit down with Mitch Joel, a true thought leader in the marketing realm. Mitch doesn&apos;t just share insights; he unveils the secrets behind his enduring success. We dive into the strategy that propelled Mitch into the echelons of marketing greatness, standing alongside industry giants from Google to TikTok. But it&apos;s not just about accolades—Mitch opens up about choosing thought leadership over celebrity status and the nuanced dance of differentiating personal identity from brand.<br/><br/>As the discussion unfolds, Mitch reveals the unique perspective that has set him apart, emphasizing the importance of finding a voice that resonates in today&apos;s crowded market. This episode isn&apos;t just an interview; it&apos;s a masterclass in marketing wisdom. So, are you ready to decode the future of marketing with Mitch Joel? Hit play and dive right in.<br/><br/><b>Learn more about Mitch:</b></p><p>Mitch Joel is Co-Founder of <a href='https://www.thinkersone.com/'>ThinkersOne</a> - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, <a href='https://www.mitchjoel.com/books/'>Six Pixels of Separation</a>, named after his successful blog and podcast is a business and marketing bestseller. His second book, <a href='https://www.mitchjoel.com/books/'>CTRL ALT Delete</a>, was named one of the best business books of 2013 by Amazon.<br/><br/><b>Mitch&apos;s Links:</b></p><p><a href='https://linktr.ee/mitchjoel'>https://linktr.ee/mitchjoel</a><br/><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 03 Jan 2024 05:00:00 -0500</pubDate>
    <itunes:duration>2883</itunes:duration>
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    <itunes:episode>67</itunes:episode>
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    <itunes:title>How to Transform from Smart Expert to Marketing Authority with Jay Acunzo</itunes:title>
    <title>How to Transform from Smart Expert to Marketing Authority with Jay Acunzo</title>
    <itunes:summary><![CDATA[What's the secret behind crafting unshakable confidence as a marketing leader? This week, join us for an immersive journey with Jay Acunzo as we unlock the mysteries behind building rock-solid confidence in the dynamic world of marketing.  With a decade-long adventure navigating the landscapes of ESPN, Google, HubSpot, and beyond, Jay not only imparts insights but crafts a compelling narrative on transforming self-doubt into a driving force for marketing excellence. We delve into the challeng...]]></itunes:summary>
    <description><![CDATA[<p>What&apos;s the secret behind crafting unshakable confidence as a marketing leader? This week, join us for an immersive journey with Jay Acunzo as we unlock the mysteries behind building rock-solid confidence in the dynamic world of marketing.<br/><br/>With a decade-long adventure navigating the landscapes of ESPN, Google, HubSpot, and beyond, Jay not only imparts insights but crafts a compelling narrative on transforming self-doubt into a driving force for marketing excellence. We delve into the challenges of comparison, the unrelenting pressure to be the ultimate authority, and the constant battle against creator fatigue. Jay doesn&apos;t just discuss these challenges; he provides a roadmap for cultivating confidence. Explore the nuances of intrinsic motivation, the power of embracing vulnerability, and the essence of maintaining authenticity throughout your marketing journey.<br/><br/>Ready to elevate your confidence and redefine your approach to marketing leadership? Don&apos;t miss this opportunity to tune in, explore, and uncover the keys to transformative confidence.<br/><br/><b>Learn more about Jay:</b></p><p>Jay Acunzo is a believer in resonance in a world obsessed with reach. He&apos;s the host of the podcast Unthinkable and cofounder of the Creator Kitchen, a mastermind where content creators learn to ship more valuable, original work. He&apos;s held media and marketing roles at ESPN, Google, and HubSpot, and today, he develops original series and podcasts for bestselling authors, globally touring speakers, indie creators, and brands like Salesforce, GoDaddy, and Drift. His grandest aspiration and also delusion is to be the Anthony Bourdain of B2B creators.<br/><br/><b>Jay&apos;s Links:</b></p><p>LinkedIn: linkedin.com/in/jayacunzo </p><p>Instagram: <a href='https://instagram.com/jacunzo'>instagram.com/jacunzo</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What&apos;s the secret behind crafting unshakable confidence as a marketing leader? This week, join us for an immersive journey with Jay Acunzo as we unlock the mysteries behind building rock-solid confidence in the dynamic world of marketing.<br/><br/>With a decade-long adventure navigating the landscapes of ESPN, Google, HubSpot, and beyond, Jay not only imparts insights but crafts a compelling narrative on transforming self-doubt into a driving force for marketing excellence. We delve into the challenges of comparison, the unrelenting pressure to be the ultimate authority, and the constant battle against creator fatigue. Jay doesn&apos;t just discuss these challenges; he provides a roadmap for cultivating confidence. Explore the nuances of intrinsic motivation, the power of embracing vulnerability, and the essence of maintaining authenticity throughout your marketing journey.<br/><br/>Ready to elevate your confidence and redefine your approach to marketing leadership? Don&apos;t miss this opportunity to tune in, explore, and uncover the keys to transformative confidence.<br/><br/><b>Learn more about Jay:</b></p><p>Jay Acunzo is a believer in resonance in a world obsessed with reach. He&apos;s the host of the podcast Unthinkable and cofounder of the Creator Kitchen, a mastermind where content creators learn to ship more valuable, original work. He&apos;s held media and marketing roles at ESPN, Google, and HubSpot, and today, he develops original series and podcasts for bestselling authors, globally touring speakers, indie creators, and brands like Salesforce, GoDaddy, and Drift. His grandest aspiration and also delusion is to be the Anthony Bourdain of B2B creators.<br/><br/><b>Jay&apos;s Links:</b></p><p>LinkedIn: linkedin.com/in/jayacunzo </p><p>Instagram: <a href='https://instagram.com/jacunzo'>instagram.com/jacunzo</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 27 Dec 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2682</itunes:duration>
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    <itunes:episode>66</itunes:episode>
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    <itunes:title>How A Graphic Designer Became The Head of Global Brand Experience with Durriya Gunja</itunes:title>
    <title>How A Graphic Designer Became The Head of Global Brand Experience with Durriya Gunja</title>
    <itunes:summary><![CDATA[Would you like to hear the insights into a marketer's journey from graphic designer to the top as the Head of Global Brand Experience? Join us on this episode as we uncover the fascinating journey of Durriya Gunja , a marketing leader with over two decades of experience.  What strategies did she employ to shatter the glass ceiling and secure promotions that left everyone in awe? How does she navigate the intersection of motherhood and ambition in the competitive marketing landscape? Get ready...]]></itunes:summary>
    <description><![CDATA[<p>Would you like to hear the insights into a marketer&apos;s journey from graphic designer to the top as the Head of Global Brand Experience? Join us on this episode as we uncover the fascinating journey of Durriya Gunja , a marketing leader with over two decades of experience.<br/><br/>What strategies did she employ to shatter the glass ceiling and secure promotions that left everyone in awe? How does she navigate the intersection of motherhood and ambition in the competitive marketing landscape? Get ready for an eye-opening conversation that challenges stereotypes in the creative side of marketing and redefines the path to leadership. Tune in now to gain exclusive insights and inspiration from the extraordinary career of Durriya Gunja.<br/><br/><b>Learn more about Durriya:</b></p><p>Durriya is a marketing, creative design and brand leader with a broad skill set helping companies with transformative changes. She has 20+ years of expertise building and leading high performing teams. She is known to be strategic and collaborative, with an empathetic leadership style, a strong communicator with a conviction for delivering results. Durriya believes in living the growth mindset and has a proven track record of driving growth across organizations. <br/><br/></p><p><b>Durriya&apos;s Links:</b></p><p>Facebook: <a href='https://www.facebook.com/dkisat'>https://www.facebook.com/dkisat</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/durriyagunja/'>https://www.linkedin.com/in/durriyagunja/</a></p><p>Instagram: <a href='https://www.instagram.com/durriyagunja/'>https://www.instagram.com/durriyagunja/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Would you like to hear the insights into a marketer&apos;s journey from graphic designer to the top as the Head of Global Brand Experience? Join us on this episode as we uncover the fascinating journey of Durriya Gunja , a marketing leader with over two decades of experience.<br/><br/>What strategies did she employ to shatter the glass ceiling and secure promotions that left everyone in awe? How does she navigate the intersection of motherhood and ambition in the competitive marketing landscape? Get ready for an eye-opening conversation that challenges stereotypes in the creative side of marketing and redefines the path to leadership. Tune in now to gain exclusive insights and inspiration from the extraordinary career of Durriya Gunja.<br/><br/><b>Learn more about Durriya:</b></p><p>Durriya is a marketing, creative design and brand leader with a broad skill set helping companies with transformative changes. She has 20+ years of expertise building and leading high performing teams. She is known to be strategic and collaborative, with an empathetic leadership style, a strong communicator with a conviction for delivering results. Durriya believes in living the growth mindset and has a proven track record of driving growth across organizations. <br/><br/></p><p><b>Durriya&apos;s Links:</b></p><p>Facebook: <a href='https://www.facebook.com/dkisat'>https://www.facebook.com/dkisat</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/durriyagunja/'>https://www.linkedin.com/in/durriyagunja/</a></p><p>Instagram: <a href='https://www.instagram.com/durriyagunja/'>https://www.instagram.com/durriyagunja/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 20 Dec 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2099</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>65</itunes:episode>
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    <itunes:title>Balancing A Full-Time Job with a Full-Time Side Gig Without Getting Fired with Jenn Herman</itunes:title>
    <title>Balancing A Full-Time Job with a Full-Time Side Gig Without Getting Fired with Jenn Herman</title>
    <itunes:summary><![CDATA[A lot of us have juggled having a full-time job and a side hustle, and today's guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn't enough she is also a single mom.   Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagr...]]></itunes:summary>
    <description><![CDATA[<p>A lot of us have juggled having a full-time job and a side hustle, and today&apos;s guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn&apos;t enough she is also a single mom. <br/><br/>Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagram prowess. Discover the secrets behind building a personal brand, the delicate art of aligning passion with niche, and the crucial task of finding the perfect medium of voice for your unique journey.<br/><br/>Prepare for an inspiring discussion that explores the challenges and triumphs of maintaining a thriving full-time job while pursuing a passion-driven side hustle. Jenn&apos;s story is a testament to the power of dedication, strategic branding, and the ability to make it rain in both the aerospace industry and the dynamic world of social media. Tune in now and be ready to dive deep into the mind of a true dual rainmaker!<br/><br/><b>Learn more about Jenn:</b></p><p>Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.<br/><br/><b>Jenn&apos;s Links:</b></p><p>Website: <a href='https://jennstrends.com/'>https://jennstrends.com/</a></p><p>Profit Your Profile: <a href='https://profityourprofile.com/'>https://profityourprofile.com/</a></p><p>Instagram: <a href='https://instagram.com/jenns_trends'>https://instagram.com/jenns_trends</a></p><p>Facebook: <a href='https://www.facebook.com/jennstrendsonline'>https://www.facebook.com/jennstrendsonline</a></p><p>Facebook Group: <a href='https://www.facebook.com/groups/1914407545476748'>https://www.facebook.com/groups/1914407545476748</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/jennherman'>https://www.linkedin.com/in/jennherman</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>A lot of us have juggled having a full-time job and a side hustle, and today&apos;s guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn&apos;t enough she is also a single mom. <br/><br/>Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagram prowess. Discover the secrets behind building a personal brand, the delicate art of aligning passion with niche, and the crucial task of finding the perfect medium of voice for your unique journey.<br/><br/>Prepare for an inspiring discussion that explores the challenges and triumphs of maintaining a thriving full-time job while pursuing a passion-driven side hustle. Jenn&apos;s story is a testament to the power of dedication, strategic branding, and the ability to make it rain in both the aerospace industry and the dynamic world of social media. Tune in now and be ready to dive deep into the mind of a true dual rainmaker!<br/><br/><b>Learn more about Jenn:</b></p><p>Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.<br/><br/><b>Jenn&apos;s Links:</b></p><p>Website: <a href='https://jennstrends.com/'>https://jennstrends.com/</a></p><p>Profit Your Profile: <a href='https://profityourprofile.com/'>https://profityourprofile.com/</a></p><p>Instagram: <a href='https://instagram.com/jenns_trends'>https://instagram.com/jenns_trends</a></p><p>Facebook: <a href='https://www.facebook.com/jennstrendsonline'>https://www.facebook.com/jennstrendsonline</a></p><p>Facebook Group: <a href='https://www.facebook.com/groups/1914407545476748'>https://www.facebook.com/groups/1914407545476748</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/jennherman'>https://www.linkedin.com/in/jennherman</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14125821-balancing-a-full-time-job-with-a-full-time-side-gig-without-getting-fired-with-jenn-herman.mp3" length="24898155" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 13 Dec 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2071</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>64</itunes:episode>
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  <item>
    <itunes:title>Getting Paid By Big Brands For Your Marketing Brain with Melanie Deziel</itunes:title>
    <title>Getting Paid By Big Brands For Your Marketing Brain with Melanie Deziel</title>
    <itunes:summary><![CDATA[Ready to supercharge your personal brand and command the paycheck you deserve? In today's episode, I'm thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.  We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of t...]]></itunes:summary>
    <description><![CDATA[<p>Ready to supercharge your personal brand and command the paycheck you deserve? In today&apos;s episode, I&apos;m thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.<br/><br/>We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during a discovery call – crucial for securing that dream client.<br/><br/>If you&apos;re ready to unleash your worth and elevate your marketing prowess, this episode is a must-listen. Tune in for an enlightening conversation that will leave you motivated and equipped with tangible strategies to navigate the competitive industry.<br/><br/><b>Learn more about Melanie:</b></p><p>Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”</p><p>In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.</p><p>Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc&apos;s 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. <br/><br/><b>Melanie&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/mdeziel'>@mdeziel</a></p><p>Instagram: <a href='http://instagram.com/meldeziel'>Instagram.com/meldeziel</a></p><p>LinkedIn: <a href='http://linkedin.com/in/melaniedeziel'>linkedin.com/in/melaniedeziel</a></p><p>Website: <a href='http://melaniedeziel.com'>melaniedeziel.com</a></p><p>Creator Kitchen Website: <a href='http://creatorkitchen.com'>creatorkitchen.com </a></p><p>The Content Fuel Framework: How to Generate Unlimited Story Ideas Book: <a href='https://www.melaniedeziel.com/the-content-fuel-framework'>Website</a></p><p>Prove It: Exactly How Modern Marketers Earn Trust Book: <a href='https://www.melaniedeziel.com/prove-it'>Website</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ready to supercharge your personal brand and command the paycheck you deserve? In today&apos;s episode, I&apos;m thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.<br/><br/>We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during a discovery call – crucial for securing that dream client.<br/><br/>If you&apos;re ready to unleash your worth and elevate your marketing prowess, this episode is a must-listen. Tune in for an enlightening conversation that will leave you motivated and equipped with tangible strategies to navigate the competitive industry.<br/><br/><b>Learn more about Melanie:</b></p><p>Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”</p><p>In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.</p><p>Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc&apos;s 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. <br/><br/><b>Melanie&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/mdeziel'>@mdeziel</a></p><p>Instagram: <a href='http://instagram.com/meldeziel'>Instagram.com/meldeziel</a></p><p>LinkedIn: <a href='http://linkedin.com/in/melaniedeziel'>linkedin.com/in/melaniedeziel</a></p><p>Website: <a href='http://melaniedeziel.com'>melaniedeziel.com</a></p><p>Creator Kitchen Website: <a href='http://creatorkitchen.com'>creatorkitchen.com </a></p><p>The Content Fuel Framework: How to Generate Unlimited Story Ideas Book: <a href='https://www.melaniedeziel.com/the-content-fuel-framework'>Website</a></p><p>Prove It: Exactly How Modern Marketers Earn Trust Book: <a href='https://www.melaniedeziel.com/prove-it'>Website</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 06 Dec 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2792</itunes:duration>
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    <itunes:episode>63</itunes:episode>
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    <itunes:title>The Marketing Maverick Who Defied 40 Years of Career Expectations with Kim Feil</itunes:title>
    <title>The Marketing Maverick Who Defied 40 Years of Career Expectations with Kim Feil</title>
    <itunes:summary><![CDATA[Ever wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands' Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm.   How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits?   Join our conversation as we explore the nuances of han...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands&apos; Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm. <br/><br/>How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits? <br/><br/>Join our conversation as we explore the nuances of handling challenging work environments, the weight of reputation, and the art of articulating one&apos;s worth. Come along for an insightful and personal exploration of the dynamic world of marketing and the keys to a truly gratifying career.<br/><br/><b>Learn more about Kim:</b></p><p>Kim Feil is Chief Marketing &amp; Strategy Officer of ASPIRE® Healthy Energy Drinks, an international brand reinventing energy for adults with all natural caffeine and vitamins for every day use. Following a 32-year public company career as CMO of OfficeMax, Walgreens, Sara Lee, Kimberly-Clark; CEO/President of divisions of Information Resources, Inc., and executive roles with Dr Pepper/7UP, Kim now draws on her transformation experiences as a manufacturer, retailer and insights provider to grow PE-backed companies and brands.</p><p>Kim serves on the boards of ASPIRE, Naturally Chicago and The CMO Club. She has been an advisor to retail tech companies Rubikloud, RetailNext and 12Digit Marketing. She is a past board member of Roundy’s, a public grocery retailer, PowerReviews and On the Border Cantina Restaurants.</p><p><b>Kim&apos;s Links:</b></p><p>Kim&apos;s LinkedIn: https://www.linkedin.com/in/kim-feil/</p><p>Aspire Brands Instagram: <a href='https://www.instagram.com/aspiredrinks/'>https://www.instagram.com/aspiredrinks/</a></p><p>Aspire Brands LinkedIn: <a href='https://www.linkedin.com/company/aspiredrinks/'>https://www.linkedin.com/company/aspiredrinks/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands&apos; Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm. <br/><br/>How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits? <br/><br/>Join our conversation as we explore the nuances of handling challenging work environments, the weight of reputation, and the art of articulating one&apos;s worth. Come along for an insightful and personal exploration of the dynamic world of marketing and the keys to a truly gratifying career.<br/><br/><b>Learn more about Kim:</b></p><p>Kim Feil is Chief Marketing &amp; Strategy Officer of ASPIRE® Healthy Energy Drinks, an international brand reinventing energy for adults with all natural caffeine and vitamins for every day use. Following a 32-year public company career as CMO of OfficeMax, Walgreens, Sara Lee, Kimberly-Clark; CEO/President of divisions of Information Resources, Inc., and executive roles with Dr Pepper/7UP, Kim now draws on her transformation experiences as a manufacturer, retailer and insights provider to grow PE-backed companies and brands.</p><p>Kim serves on the boards of ASPIRE, Naturally Chicago and The CMO Club. She has been an advisor to retail tech companies Rubikloud, RetailNext and 12Digit Marketing. She is a past board member of Roundy’s, a public grocery retailer, PowerReviews and On the Border Cantina Restaurants.</p><p><b>Kim&apos;s Links:</b></p><p>Kim&apos;s LinkedIn: https://www.linkedin.com/in/kim-feil/</p><p>Aspire Brands Instagram: <a href='https://www.instagram.com/aspiredrinks/'>https://www.instagram.com/aspiredrinks/</a></p><p>Aspire Brands LinkedIn: <a href='https://www.linkedin.com/company/aspiredrinks/'>https://www.linkedin.com/company/aspiredrinks/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/14027662-the-marketing-maverick-who-defied-40-years-of-career-expectations-with-kim-feil.mp3" length="22044935" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 29 Nov 2023 05:00:00 -0500</pubDate>
    <itunes:duration>1833</itunes:duration>
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    <itunes:episode>62</itunes:episode>
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    <itunes:title>The Comeback Story: How Akvile DeFazio Survived After Losing 90% of Her Agency Business</itunes:title>
    <title>The Comeback Story: How Akvile DeFazio Survived After Losing 90% of Her Agency Business</title>
    <itunes:summary><![CDATA[Have you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving.   Our conversation delves into the critical ro...]]></itunes:summary>
    <description><![CDATA[<p>Have you experienced a challenging week in your business that you&apos;d rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile&apos;s resilience shines through as she perseveres to keep her agency thriving. <br/><br/>Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and emphasize the paramount importance of self-care on our journeys.<br/><br/>Tune in and be inspired by how Akvile&apos;s journey reminds us that setbacks can be turning points.<br/><br/><b>Learn more about Akvile:</b></p><p>As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise does best at her award winning social media advertising agency.</p><p>As a conversion driven marketer with 15 years of experience, she finds fulfillment in helping ecommerce brands, events, and entertainment clients expand their online visibility and reach their goals through future-forward strategies.<br/><br/><b>Akvile&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/AkvileDeFazio'>https://twitter.com/AkvileDeFazio</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/akdefazio/'>https://www.linkedin.com/in/akdefazio/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you experienced a challenging week in your business that you&apos;d rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile&apos;s resilience shines through as she perseveres to keep her agency thriving. <br/><br/>Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and emphasize the paramount importance of self-care on our journeys.<br/><br/>Tune in and be inspired by how Akvile&apos;s journey reminds us that setbacks can be turning points.<br/><br/><b>Learn more about Akvile:</b></p><p>As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise does best at her award winning social media advertising agency.</p><p>As a conversion driven marketer with 15 years of experience, she finds fulfillment in helping ecommerce brands, events, and entertainment clients expand their online visibility and reach their goals through future-forward strategies.<br/><br/><b>Akvile&apos;s Links:</b></p><p>Twitter: <a href='https://twitter.com/AkvileDeFazio'>https://twitter.com/AkvileDeFazio</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/akdefazio/'>https://www.linkedin.com/in/akdefazio/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13978510-the-comeback-story-how-akvile-defazio-survived-after-losing-90-of-her-agency-business.mp3" length="22116422" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 22 Nov 2023 05:00:00 -0500</pubDate>
    <itunes:duration>1839</itunes:duration>
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    <itunes:episode>61</itunes:episode>
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    <itunes:title>How To Turn A Major Career Setback Into A Comeback with AJ Wilcox</itunes:title>
    <title>How To Turn A Major Career Setback Into A Comeback with AJ Wilcox</title>
    <itunes:summary><![CDATA[How do you handle reaching the pinnacle of your career, only to find yourself unexpectedly let go? In this episode, we sit down with AJ Wilcox, a remarkable marketer who, just like many of us, found himself on an unexpectedly unique path. AJ shares his experiences running the largest LinkedIn ads account, successfully generating top-tier leads for his sales team for over two years. But, there's a twist – he was fired by the very boss he had personally trained.  Our conversation explores the c...]]></itunes:summary>
    <description><![CDATA[<p>How do you handle reaching the pinnacle of your career, only to find yourself unexpectedly let go? In this episode, we sit down with AJ Wilcox, a remarkable marketer who, just like many of us, found himself on an unexpectedly unique path. AJ shares his experiences running the largest LinkedIn ads account, successfully generating top-tier leads for his sales team for over two years. But, there&apos;s a twist – he was fired by the very boss he had personally trained.<br/><br/>Our conversation explores the crucial themes of advocating your worth and self-promotion, shedding light on the significance of recognizing and communicating your value in the professional world. AJ takes us through the twists and turns of his career, transitioning from a Rainmaker for others to becoming a Marketing Owner for himself.<br/><br/>Join us as we uncover AJ Wilcox&apos;s inspiring journey, from career peaks to unexpected detours, and discover the valuable lessons he learned along the way.<br/><br/><b>Learn more about AJ Wilcox:</b></p><p>AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He&apos;s managed over $150M in spend on the platform, they&apos;re official LinkedIn partners, he&apos;s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He&apos;s a ginger &amp; triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.<br/><br/><b>AJ Wilcox&apos;s Links:</b></p><p>LinkedIn: linkedin.com/in/wilcoxaj</p><p>Twitter: twitter.com/wilcoxaj<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How do you handle reaching the pinnacle of your career, only to find yourself unexpectedly let go? In this episode, we sit down with AJ Wilcox, a remarkable marketer who, just like many of us, found himself on an unexpectedly unique path. AJ shares his experiences running the largest LinkedIn ads account, successfully generating top-tier leads for his sales team for over two years. But, there&apos;s a twist – he was fired by the very boss he had personally trained.<br/><br/>Our conversation explores the crucial themes of advocating your worth and self-promotion, shedding light on the significance of recognizing and communicating your value in the professional world. AJ takes us through the twists and turns of his career, transitioning from a Rainmaker for others to becoming a Marketing Owner for himself.<br/><br/>Join us as we uncover AJ Wilcox&apos;s inspiring journey, from career peaks to unexpected detours, and discover the valuable lessons he learned along the way.<br/><br/><b>Learn more about AJ Wilcox:</b></p><p>AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He&apos;s managed over $150M in spend on the platform, they&apos;re official LinkedIn partners, he&apos;s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He&apos;s a ginger &amp; triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.<br/><br/><b>AJ Wilcox&apos;s Links:</b></p><p>LinkedIn: linkedin.com/in/wilcoxaj</p><p>Twitter: twitter.com/wilcoxaj<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13894044-how-to-turn-a-major-career-setback-into-a-comeback-with-aj-wilcox.mp3" length="24436365" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 15 Nov 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2033</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>60</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>20 Years of Franchise Marketing with Mary Mills, VP of Marketing at College Hunks Hauling Junk</itunes:title>
    <title>20 Years of Franchise Marketing with Mary Mills, VP of Marketing at College Hunks Hauling Junk</title>
    <itunes:summary><![CDATA[What are the key elements to successful franchise marketing, especially when dealing with the expectations of hundreds of business owners? Today I had the privilege of interviewing Mary Mills, Vice President of Marketing for College Hunks Hauling Junk and Moving. With over two decades of experience in franchise marketing, Mary shares the intricate challenges of managing the expectations of more than 200 different business owners. We explore her successful strategies for building strong relati...]]></itunes:summary>
    <description><![CDATA[<p>What are the key elements to successful franchise marketing, especially when dealing with the expectations of hundreds of business owners? Today I had the privilege of interviewing Mary Mills, Vice President of Marketing for College Hunks Hauling Junk and Moving. With over two decades of experience in franchise marketing, Mary shares the intricate challenges of managing the expectations of more than 200 different business owners. We explore her successful strategies for building strong relationships with franchisees and the pivotal role of effective communication in this dynamic environment.<br/><br/>Mary also opens up about her career-defining moment and the invaluable impact of mentors on her professional journey. Join us as we gain valuable insights from Mary&apos;s wealth of experience in franchise marketing and leadership.<br/><br/><b>Learn more about Mary:</b></p><p>Mary Mills brings a wide range of Marketing expertise and entrepreneurial understanding to her role as Vice President of Marketing at College Hunks Hauling Junk &amp; Moving. Mary was previously at United Franchise Group, where she was responsible for the marketing programs of existing brands such as Signarama, Transworld &amp; Fully Promoted and was responsible for launching new brands such as VentureX &amp; The Great Greek restaurants. Her expertise has been recognized in the franchise industry and in the broader business community. She was honored to be among the 50 Franchise CMO’s who are Gamechangers for Entreprenuer Magazine, is a recipient of the prestigious Stevie Award, recognizing her achievements as a woman executive and has also been honored as an outstanding Woman in Business by the South Florida Business Journal. <br/><br/><b>Mary&apos;s Links:</b></p><p>LinkedIn: www.linkedin.com/in/mary-tomlinson-mills-marketer/ </p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What are the key elements to successful franchise marketing, especially when dealing with the expectations of hundreds of business owners? Today I had the privilege of interviewing Mary Mills, Vice President of Marketing for College Hunks Hauling Junk and Moving. With over two decades of experience in franchise marketing, Mary shares the intricate challenges of managing the expectations of more than 200 different business owners. We explore her successful strategies for building strong relationships with franchisees and the pivotal role of effective communication in this dynamic environment.<br/><br/>Mary also opens up about her career-defining moment and the invaluable impact of mentors on her professional journey. Join us as we gain valuable insights from Mary&apos;s wealth of experience in franchise marketing and leadership.<br/><br/><b>Learn more about Mary:</b></p><p>Mary Mills brings a wide range of Marketing expertise and entrepreneurial understanding to her role as Vice President of Marketing at College Hunks Hauling Junk &amp; Moving. Mary was previously at United Franchise Group, where she was responsible for the marketing programs of existing brands such as Signarama, Transworld &amp; Fully Promoted and was responsible for launching new brands such as VentureX &amp; The Great Greek restaurants. Her expertise has been recognized in the franchise industry and in the broader business community. She was honored to be among the 50 Franchise CMO’s who are Gamechangers for Entreprenuer Magazine, is a recipient of the prestigious Stevie Award, recognizing her achievements as a woman executive and has also been honored as an outstanding Woman in Business by the South Florida Business Journal. <br/><br/><b>Mary&apos;s Links:</b></p><p>LinkedIn: www.linkedin.com/in/mary-tomlinson-mills-marketer/ </p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13872833-20-years-of-franchise-marketing-with-mary-mills-vp-of-marketing-at-college-hunks-hauling-junk.mp3" length="20535296" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 08 Nov 2023 05:00:00 -0500</pubDate>
    <itunes:duration>1708</itunes:duration>
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    <itunes:episode>59</itunes:episode>
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  <item>
    <itunes:title>How to Navigate the Transition from Marketing Doer to Leader without the Drama with Paula French</itunes:title>
    <title>How to Navigate the Transition from Marketing Doer to Leader without the Drama with Paula French</title>
    <itunes:summary><![CDATA[How can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she's truly seen it all and has advanced to every level there is.   Paula candidly shares her experiences, shedding light on the intricacies of managing client ...]]></itunes:summary>
    <description><![CDATA[<p>How can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she&apos;s truly seen it all and has advanced to every level there is. <br/><br/>Paula candidly shares her experiences, shedding light on the intricacies of managing client relationships during this transition to a marketing leader. We uncover the critical importance of maintaining proactive communication during internal shifts and the psychological elements involved in role transitions. <br/><br/>Join us for an engaging conversation with Paula French and gain invaluable insights into the journey of transforming from a marketing practitioner to a marketing leader.<br/><br/><b>Learn more about Paula:</b></p><p>Paula French has developed strategic digital marketing solutions for clients since 2009 when she joined Search Influence — then a 9-person team. Paula contributed to the company’s rapid growth by building and training effective account strategists. She has led strategy on digital marketing for the Center for Restorative Breast Surgery, Tulane University School of Professional Advancement, Audubon Nature Institute, and New Orleans Tourism.</p><p>Today, Paula plays digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with an emphasis in education, healthcare, and tourism. Paula speaks about digital marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.<br/><br/><b>Paula&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/paula-keller-french/'>https://www.linkedin.com/in/paula-keller-french/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she&apos;s truly seen it all and has advanced to every level there is. <br/><br/>Paula candidly shares her experiences, shedding light on the intricacies of managing client relationships during this transition to a marketing leader. We uncover the critical importance of maintaining proactive communication during internal shifts and the psychological elements involved in role transitions. <br/><br/>Join us for an engaging conversation with Paula French and gain invaluable insights into the journey of transforming from a marketing practitioner to a marketing leader.<br/><br/><b>Learn more about Paula:</b></p><p>Paula French has developed strategic digital marketing solutions for clients since 2009 when she joined Search Influence — then a 9-person team. Paula contributed to the company’s rapid growth by building and training effective account strategists. She has led strategy on digital marketing for the Center for Restorative Breast Surgery, Tulane University School of Professional Advancement, Audubon Nature Institute, and New Orleans Tourism.</p><p>Today, Paula plays digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with an emphasis in education, healthcare, and tourism. Paula speaks about digital marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.<br/><br/><b>Paula&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/paula-keller-french/'>https://www.linkedin.com/in/paula-keller-french/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13841796-how-to-navigate-the-transition-from-marketing-doer-to-leader-without-the-drama-with-paula-french.mp3" length="19730624" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 01 Nov 2023 05:00:00 -0400</pubDate>
    <itunes:duration>1641</itunes:duration>
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    <itunes:episode>58</itunes:episode>
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    <itunes:title>A Marketer&#39;s Story Stepping into Entrepreneurship with Amanda Thompson</itunes:title>
    <title>A Marketer&#39;s Story Stepping into Entrepreneurship with Amanda Thompson</title>
    <itunes:summary><![CDATA[If you're a marketer with dreams of running your own show one day, you're in for a treat. In this episode, we dive deep into the story of Amanda Thompson a remarkable individual who has conquered one of the toughest industries out there – the overly saturated skincare industry. She's worked with both celebrities and everyday folks, climbing the corporate ladder from manager to VP, all the way to becoming the chief of all things skincare.  But here's the twist – she's taken the bold step of le...]]></itunes:summary>
    <description><![CDATA[<p>If you&apos;re a marketer with dreams of running your own show one day, you&apos;re in for a treat. In this episode, we dive deep into the story of Amanda Thompson a remarkable individual who has conquered one of the toughest industries out there – the overly saturated skincare industry. She&apos;s worked with both celebrities and everyday folks, climbing the corporate ladder from manager to VP, all the way to becoming the chief of all things skincare.<br/><br/>But here&apos;s the twist – she&apos;s taken the bold step of leaving the corporate safety net behind to embark on her own entrepreneurial adventure. In this candid conversation, we explore her journey from the pivotal decision to leave the corporate world. You&apos;ll discover the stark differences between marketing for a skincare giant and marketing for herself, and the valuable lessons she&apos;s learned along the way.<br/><br/>This episode is brimming with golden nuggets of wisdom and insights, making it a must-listen for anyone at a crucial juncture in their marketing career.<br/><br/><b>Learn more about Amanda:</b></p><p>Amanda Thompson is an inspiring, authentic leader and achiever who leaves an indelible mark wherever she goes. With 15 years of experience in sales and marketing, she has trailblazed and advanced marketing in the loud, and ultra-competitive space of beauty. A curious and consistent learner, Amanda leans into data, technology, and her intuition to create and deliver- innovative, effective marketing strategies. From VP to CMO, in the tapestry of Amanda&apos;s life, her most cherished titles are wife to Brad, bonus mom to Ander, Margaux, and Alec, and dog mom to Ole (pronounced Oh-lee) the labradoodle.</p><p><br/></p><p><b>Amanda&apos;s Links:</b></p><p>Kick Peach Beauty Website: <a href='https://kickpeach.com/'>https://kickpeach.com/</a></p><p>Kick Peach Beauty Instagram: <a href='https://www.instagram.com/kickpeach'>https://www.instagram.com/kickpeach</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>If you&apos;re a marketer with dreams of running your own show one day, you&apos;re in for a treat. In this episode, we dive deep into the story of Amanda Thompson a remarkable individual who has conquered one of the toughest industries out there – the overly saturated skincare industry. She&apos;s worked with both celebrities and everyday folks, climbing the corporate ladder from manager to VP, all the way to becoming the chief of all things skincare.<br/><br/>But here&apos;s the twist – she&apos;s taken the bold step of leaving the corporate safety net behind to embark on her own entrepreneurial adventure. In this candid conversation, we explore her journey from the pivotal decision to leave the corporate world. You&apos;ll discover the stark differences between marketing for a skincare giant and marketing for herself, and the valuable lessons she&apos;s learned along the way.<br/><br/>This episode is brimming with golden nuggets of wisdom and insights, making it a must-listen for anyone at a crucial juncture in their marketing career.<br/><br/><b>Learn more about Amanda:</b></p><p>Amanda Thompson is an inspiring, authentic leader and achiever who leaves an indelible mark wherever she goes. With 15 years of experience in sales and marketing, she has trailblazed and advanced marketing in the loud, and ultra-competitive space of beauty. A curious and consistent learner, Amanda leans into data, technology, and her intuition to create and deliver- innovative, effective marketing strategies. From VP to CMO, in the tapestry of Amanda&apos;s life, her most cherished titles are wife to Brad, bonus mom to Ander, Margaux, and Alec, and dog mom to Ole (pronounced Oh-lee) the labradoodle.</p><p><br/></p><p><b>Amanda&apos;s Links:</b></p><p>Kick Peach Beauty Website: <a href='https://kickpeach.com/'>https://kickpeach.com/</a></p><p>Kick Peach Beauty Instagram: <a href='https://www.instagram.com/kickpeach'>https://www.instagram.com/kickpeach</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 25 Oct 2023 05:00:00 -0400</pubDate>
    <itunes:duration>1872</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>57</itunes:episode>
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    <itunes:title>Building Your Personal Brand While Employed with Eleanor Beaton</itunes:title>
    <title>Building Your Personal Brand While Employed with Eleanor Beaton</title>
    <itunes:summary><![CDATA[Have you ever wondered how to harness the magnetic force of personal branding as a Rainmaker? In this captivating conversation with Eleanor, we break the mold by revealing the secrets to building an indomitable personal brand even while working within the confines of traditional employment. Plus, we shine a spotlight on the transformative power of speaking engagements and how they can propel your personal brand to new heights.   We also discuss the importance of specialization as a Fractional...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever wondered how to harness the magnetic force of personal branding as a Rainmaker? In this captivating conversation with Eleanor, we break the mold by revealing the secrets to building an indomitable personal brand even while working within the confines of traditional employment. Plus, we shine a spotlight on the transformative power of speaking engagements and how they can propel your personal brand to new heights. <br/><br/>We also discuss the importance of specialization as a Fractional CMO, sharing how honing your skills in a niche can attract the right clients and open doors you never thought possible. And together with Eleanor, we&apos;ll guide you towards thinking bigger, bolder, and reaching the pinnacle of success as a fractional CMO.<br/><br/>Join me in this interview with Eleanor, where we empower aspiring marketers to embrace their full potential and thrive in an ever-evolving industry.<br/><br/><b>Learn more about Eleanor:</b></p><p>Eleanor Beaton is a globally recognized expert on women’s entrepreneurship and has served as an advisor on women’s leadership at the Yale School of Management. She is the founder of Safi Media, and she’s on a mission to double the number of women founders who sustainably scale past $1M in annual revenue. She has run high-ticket coaching programs for women founders since 2015. Connect on LinkedIn. Safi Media: Founded in 2015 by Eleanor Beaton, Safi Media is an education and business coaching company that backs bold women leaders who are advancing gender equity through entrepreneurship. Everything we do at Safi Media is reverse-engineered to produce our vision: Advance a model of economic growth that nourishes the planet, one woman-owned business at a time. To accomplish this vision, we have set an ambitious mission: double the number of women-founded companies that sustainably scale past $1M+ in annual revenue by 2030 through business coaching, entrepreneurship education, and storytelling with a gender lens. Safi Media is defined by our belief that when women earn, we all win. <br/><br/><b>Eleanor&apos;s Links:</b></p><p>Instagram: <a href='https://www.google.com/url?q=https://www.instagram.com/safi.media/&amp;sa=D&amp;source=calendar&amp;ust=1696947134658043&amp;usg=AOvVaw3CM7fmA-3Y4OKw14ADusQz'>https://www.instagram.com/safi.media/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever wondered how to harness the magnetic force of personal branding as a Rainmaker? In this captivating conversation with Eleanor, we break the mold by revealing the secrets to building an indomitable personal brand even while working within the confines of traditional employment. Plus, we shine a spotlight on the transformative power of speaking engagements and how they can propel your personal brand to new heights. <br/><br/>We also discuss the importance of specialization as a Fractional CMO, sharing how honing your skills in a niche can attract the right clients and open doors you never thought possible. And together with Eleanor, we&apos;ll guide you towards thinking bigger, bolder, and reaching the pinnacle of success as a fractional CMO.<br/><br/>Join me in this interview with Eleanor, where we empower aspiring marketers to embrace their full potential and thrive in an ever-evolving industry.<br/><br/><b>Learn more about Eleanor:</b></p><p>Eleanor Beaton is a globally recognized expert on women’s entrepreneurship and has served as an advisor on women’s leadership at the Yale School of Management. She is the founder of Safi Media, and she’s on a mission to double the number of women founders who sustainably scale past $1M in annual revenue. She has run high-ticket coaching programs for women founders since 2015. Connect on LinkedIn. Safi Media: Founded in 2015 by Eleanor Beaton, Safi Media is an education and business coaching company that backs bold women leaders who are advancing gender equity through entrepreneurship. Everything we do at Safi Media is reverse-engineered to produce our vision: Advance a model of economic growth that nourishes the planet, one woman-owned business at a time. To accomplish this vision, we have set an ambitious mission: double the number of women-founded companies that sustainably scale past $1M+ in annual revenue by 2030 through business coaching, entrepreneurship education, and storytelling with a gender lens. Safi Media is defined by our belief that when women earn, we all win. <br/><br/><b>Eleanor&apos;s Links:</b></p><p>Instagram: <a href='https://www.google.com/url?q=https://www.instagram.com/safi.media/&amp;sa=D&amp;source=calendar&amp;ust=1696947134658043&amp;usg=AOvVaw3CM7fmA-3Y4OKw14ADusQz'>https://www.instagram.com/safi.media/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you&apos;re serious about advancing your career in marketing and you&apos;re looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: <a href='https://pathwaycall.com/'>https://pathwaycall.com/</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 18 Oct 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2220</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>56</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>The Future of B2B Marketing with Alex Howe, Funnel&#39;s VP of Marketing</itunes:title>
    <title>The Future of B2B Marketing with Alex Howe, Funnel&#39;s VP of Marketing</title>
    <itunes:summary><![CDATA[Have you ever wondered what drives the future of B2B marketing and the delicate dance between marketing and sales teams? Join us in this intriguing podcast episode as we introduce you to Alex Howe, the Vice President of Marketing at Funnel. In a dynamic conversation, we explore the evolving landscape of B2B marketing, the symbiotic relationship between marketing and sales, and the ever-alluring world of entrepreneurship.  Take a deep dive into Alex's remarkable journey, which includes a fasci...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever wondered what drives the future of B2B marketing and the delicate dance between marketing and sales teams? Join us in this intriguing podcast episode as we introduce you to Alex Howe, the Vice President of Marketing at Funnel. In a dynamic conversation, we explore the evolving landscape of B2B marketing, the symbiotic relationship between marketing and sales, and the ever-alluring world of entrepreneurship.<br/><br/>Take a deep dive into Alex&apos;s remarkable journey, which includes a fascinating stint in the cannabis industry, where he co-founded a pioneering cannabis-infused wine company. Discover the pivotal role that marketing plays in shaping the customer&apos;s buying journey, and the profound impact of intentional branding and marketing strategies.<br/><br/>We engage in a thought-provoking discussion where we reflect on the most formidable challenge among marriage, parenthood, and entrepreneurship, leaving you with valuable insights and perspectives to ponder. Tune in to this enriching episode into the heart of marketing, entrepreneurship, and life&apos;s toughest choices.</p><p><br/></p><p><b>Learn more about Alex:</b></p><p>Alex has spent his career building unique marketing, communications and go-to-market strategies for companies targeting specific, but diverse audiences, to fuel growth. After two decades of managing teams, deploying strategy and execution, launching and growing dozens of thriving companies, including his own, Alex know that ideas are a dime a dozen. The consistent keys to success are listening to your customers, long-term vision, execution, confidence to think outside the box, great people, curiosity, the ability to pivot to market realities and opportunities, and demonstration of strong judgment.</p><p><br/></p><p><b>Alex&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/alexanderhowe1/'>https://www.linkedin.com/in/alexanderhowe1/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever wondered what drives the future of B2B marketing and the delicate dance between marketing and sales teams? Join us in this intriguing podcast episode as we introduce you to Alex Howe, the Vice President of Marketing at Funnel. In a dynamic conversation, we explore the evolving landscape of B2B marketing, the symbiotic relationship between marketing and sales, and the ever-alluring world of entrepreneurship.<br/><br/>Take a deep dive into Alex&apos;s remarkable journey, which includes a fascinating stint in the cannabis industry, where he co-founded a pioneering cannabis-infused wine company. Discover the pivotal role that marketing plays in shaping the customer&apos;s buying journey, and the profound impact of intentional branding and marketing strategies.<br/><br/>We engage in a thought-provoking discussion where we reflect on the most formidable challenge among marriage, parenthood, and entrepreneurship, leaving you with valuable insights and perspectives to ponder. Tune in to this enriching episode into the heart of marketing, entrepreneurship, and life&apos;s toughest choices.</p><p><br/></p><p><b>Learn more about Alex:</b></p><p>Alex has spent his career building unique marketing, communications and go-to-market strategies for companies targeting specific, but diverse audiences, to fuel growth. After two decades of managing teams, deploying strategy and execution, launching and growing dozens of thriving companies, including his own, Alex know that ideas are a dime a dozen. The consistent keys to success are listening to your customers, long-term vision, execution, confidence to think outside the box, great people, curiosity, the ability to pivot to market realities and opportunities, and demonstration of strong judgment.</p><p><br/></p><p><b>Alex&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/alexanderhowe1/'>https://www.linkedin.com/in/alexanderhowe1/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13727723-the-future-of-b2b-marketing-with-alex-howe-funnel-s-vp-of-marketing.mp3" length="29377589" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 11 Oct 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2444</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>55</itunes:episode>
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    <itunes:title>How Your Personal Brand Helps Your Company&#39;s Brand with Casago CMO Alex Husner</itunes:title>
    <title>How Your Personal Brand Helps Your Company&#39;s Brand with Casago CMO Alex Husner</title>
    <itunes:summary><![CDATA[In today's rapidly changing job market, it has become increasingly uncommon to encounter individuals who have dedicated an entire decade to a single company. Yet, here we are, thrilled to engage in a captivating conversation with none other than Alex Husner, a true testament to steadfast commitment and professional perseverance. In this episode, we embark on a fascinating journey through Alex's career in the vacation rental sector, delving deep into the remarkable experiences and insights tha...]]></itunes:summary>
    <description><![CDATA[<p>In today&apos;s rapidly changing job market, it has become increasingly uncommon to encounter individuals who have dedicated an entire decade to a single company. Yet, here we are, thrilled to engage in a captivating conversation with none other than Alex Husner, a true testament to steadfast commitment and professional perseverance. In this episode, we embark on a fascinating journey through Alex&apos;s career in the vacation rental sector, delving deep into the remarkable experiences and insights that only a decade-long tenure can offer.<br/><br/>As we unravel Alex&apos;s story, we&apos;ll gain invaluable insights into the challenges and triumphs that accompany the decision to depart from a well-established, long-term career. Alex&apos;s journey reflects not only the evolution of the vacation rental industry but also the personal growth and adaptability required to navigate the dynamic landscape of modern employment. We&apos;ll explore the pivotal moments, the transformative experiences, and the lessons learned along the way, painting a vivid picture of the ever-shifting sands of professional life.<br/><br/><b>Learn more about Alex:</b></p><p>As newly appointed CMO for Casago, Alex will be helping grow the reach and exposure of the brand in both B2B and B2C capacities. Casago has more than 22 years of experience in vacation rentals, and has developed a franchise model for outside companies to benefit from our in-house technology, support and distribution. Locally owned businesses are at the heart of this industry, and as a franchise, we are now enabling these companies to compete at a national level while maintaining 100% ownership and control of their business.</p><p>Alex previously served as CMO for Condo-World for 13 years, a vacation rental business based in North Myrtle Beach, SC that grew from 150 to 500 condos under management during this time and handled sales and marketing for an additional 5,000 affiliate properties across the Southeast.</p><p>Alex is the Co-Host of Alex &amp; Annie: The Real Women of Vacation Rentals, with her partner Annie Holcombe. They share stories from the top leaders in tourism and business and were named as part of the Top 30 Hospitality Podcasts by the Global Hospitality Institute.<br/><br/><b>Alex&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/alexohusner/'>https://www.instagram.com/alexohusner/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/'>https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/</a></p><p>Podcast: <a href='https://www.alexandanniepodcast.com/'>https://www.alexandanniepodcast.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In today&apos;s rapidly changing job market, it has become increasingly uncommon to encounter individuals who have dedicated an entire decade to a single company. Yet, here we are, thrilled to engage in a captivating conversation with none other than Alex Husner, a true testament to steadfast commitment and professional perseverance. In this episode, we embark on a fascinating journey through Alex&apos;s career in the vacation rental sector, delving deep into the remarkable experiences and insights that only a decade-long tenure can offer.<br/><br/>As we unravel Alex&apos;s story, we&apos;ll gain invaluable insights into the challenges and triumphs that accompany the decision to depart from a well-established, long-term career. Alex&apos;s journey reflects not only the evolution of the vacation rental industry but also the personal growth and adaptability required to navigate the dynamic landscape of modern employment. We&apos;ll explore the pivotal moments, the transformative experiences, and the lessons learned along the way, painting a vivid picture of the ever-shifting sands of professional life.<br/><br/><b>Learn more about Alex:</b></p><p>As newly appointed CMO for Casago, Alex will be helping grow the reach and exposure of the brand in both B2B and B2C capacities. Casago has more than 22 years of experience in vacation rentals, and has developed a franchise model for outside companies to benefit from our in-house technology, support and distribution. Locally owned businesses are at the heart of this industry, and as a franchise, we are now enabling these companies to compete at a national level while maintaining 100% ownership and control of their business.</p><p>Alex previously served as CMO for Condo-World for 13 years, a vacation rental business based in North Myrtle Beach, SC that grew from 150 to 500 condos under management during this time and handled sales and marketing for an additional 5,000 affiliate properties across the Southeast.</p><p>Alex is the Co-Host of Alex &amp; Annie: The Real Women of Vacation Rentals, with her partner Annie Holcombe. They share stories from the top leaders in tourism and business and were named as part of the Top 30 Hospitality Podcasts by the Global Hospitality Institute.<br/><br/><b>Alex&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/alexohusner/'>https://www.instagram.com/alexohusner/</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/'>https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/</a></p><p>Podcast: <a href='https://www.alexandanniepodcast.com/'>https://www.alexandanniepodcast.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13678933-how-your-personal-brand-helps-your-company-s-brand-with-casago-cmo-alex-husner.mp3" length="28928407" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13678933</guid>
    <pubDate>Wed, 04 Oct 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2407</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>54</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>The Battle Between In-House vs. Agency Marketers with Casie Gillette</itunes:title>
    <title>The Battle Between In-House vs. Agency Marketers with Casie Gillette</title>
    <itunes:summary><![CDATA[Are you torn between agency and in-house marketing? In this engaging podcast episode, I delve deep into the world of marketing with Casie Gillette, a seasoned marketing leader who's walked both paths. Together, we unravel the intricacies of agency vs. in-house marketing, exploring personal growth strategies within the field, and tackling the ever-elusive challenges of burnout and time management.  Join us as Casie opens up about her journey, sharing invaluable insights and experiences. She hi...]]></itunes:summary>
    <description><![CDATA[<p>Are you torn between agency and in-house marketing? In this engaging podcast episode, I delve deep into the world of marketing with Casie Gillette, a seasoned marketing leader who&apos;s walked both paths. Together, we unravel the intricacies of agency vs. in-house marketing, exploring personal growth strategies within the field, and tackling the ever-elusive challenges of burnout and time management.<br/><br/>Join us as Casie opens up about her journey, sharing invaluable insights and experiences. She highlights the significance of control, the art of articulating your true worth, and the delicate equilibrium between stress and rejuvenation. This conversation is a powerful testament to our shared empathy for the trials marketers face and offers actionable advice for conquering burnout while propelling your personal growth within the industry. Tune in and level up your marketing game!<br/><br/><b>Learn more about Casie:</b></p><p>Casie Gillette is the Senior Vice President of Digital at KoMarketing/Walker Sands, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house, developing and implementing marketing strategies for both small businesses and Fortune 500 companies. Casie regularly writes and speaks about content marketing, search, and demandgen, and loves all things internet-related.<br/><br/><b>Casie&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/casiegillette/'>https://www.linkedin.com/in/casiegillette/</a></p><p>Twitter: <a href='https://twitter.com/Casieg'>https://twitter.com/Casieg</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you torn between agency and in-house marketing? In this engaging podcast episode, I delve deep into the world of marketing with Casie Gillette, a seasoned marketing leader who&apos;s walked both paths. Together, we unravel the intricacies of agency vs. in-house marketing, exploring personal growth strategies within the field, and tackling the ever-elusive challenges of burnout and time management.<br/><br/>Join us as Casie opens up about her journey, sharing invaluable insights and experiences. She highlights the significance of control, the art of articulating your true worth, and the delicate equilibrium between stress and rejuvenation. This conversation is a powerful testament to our shared empathy for the trials marketers face and offers actionable advice for conquering burnout while propelling your personal growth within the industry. Tune in and level up your marketing game!<br/><br/><b>Learn more about Casie:</b></p><p>Casie Gillette is the Senior Vice President of Digital at KoMarketing/Walker Sands, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house, developing and implementing marketing strategies for both small businesses and Fortune 500 companies. Casie regularly writes and speaks about content marketing, search, and demandgen, and loves all things internet-related.<br/><br/><b>Casie&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/casiegillette/'>https://www.linkedin.com/in/casiegillette/</a></p><p>Twitter: <a href='https://twitter.com/Casieg'>https://twitter.com/Casieg</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13654356</guid>
    <pubDate>Wed, 27 Sep 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2009</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>53</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>When To Stay vs. When To Leave A Company with Taylor Becker</itunes:title>
    <title>When To Stay vs. When To Leave A Company with Taylor Becker</title>
    <itunes:summary><![CDATA[Are you standing at a career crossroads, grappling with the decision to stay in your current job or take a leap towards personal fulfillment? Join us as we sit down for an engaging conversation with Taylor Becker, a seasoned Marketing and Sales Executive Leader with a remarkable 13-year journey spanning the sports, consumer packaged goods (CPG), and retail industries. In this episode, Taylor generously shares her invaluable insights and experiences, providing a deep dive into her dynamic care...]]></itunes:summary>
    <description><![CDATA[<p>Are you standing at a career crossroads, grappling with the decision to stay in your current job or take a leap towards personal fulfillment? Join us as we sit down for an engaging conversation with Taylor Becker, a seasoned Marketing and Sales Executive Leader with a remarkable 13-year journey spanning the sports, consumer packaged goods (CPG), and retail industries. In this episode, Taylor generously shares her invaluable insights and experiences, providing a deep dive into her dynamic career.<br/><br/>Taylor&apos;s extensive expertise shines as she discusses the pivotal moments and challenges she encountered on her professional path. She opens up about the nuances of marketing and sales within the sports, CPG, and retail sectors, offering a unique perspective on each industry&apos;s demands and opportunities.<br/><br/>As we explore her career trajectory, Taylor emphasizes the importance of adaptability and continuous learning in staying relevant in today&apos;s ever-evolving business landscape. Her journey is a testament to the transformative power of embracing change and seizing new opportunities.<br/><br/>Don&apos;t miss out on Taylor Becker&apos;s wealth of experience and wisdom – tune in now!<br/><br/><b>Learn more about Taylor:</b></p><p>Taylor is a marketing and sales executive leader with over 13 years of experience in the sports, consumer packaged goods (CPG), and retail industries. She possesses deep expertise in strategic marketing and branding, utilizing her extensive knowledge to develop and execute impactful marketing strategies.</p><p>One of Taylor&apos;s core strengths lies in her ability to build and enhance digital sales channels, effectively diversifying growth opportunities in both domestic and international markets. With her keen understanding of market dynamics, Taylor collaborates closely with cross-functional teams to align marketing efforts with organizational goals, ensuring maximum impact and return on investment.</p><p>Overall, Taylor is a visionary leader who combines her proficiency in data-driven decision-making, strategic marketing, digital sales channels, and branding marketing to achieve outstanding results. Her collaborative approach, entrepreneurial mindset, and ability to empower teams make her an invaluable asset in driving growth and success for organizations.<br/><br/><b>Taylor&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/taylorbecker-marketing/'>https://www.linkedin.com/in/taylorbecker-marketing/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you standing at a career crossroads, grappling with the decision to stay in your current job or take a leap towards personal fulfillment? Join us as we sit down for an engaging conversation with Taylor Becker, a seasoned Marketing and Sales Executive Leader with a remarkable 13-year journey spanning the sports, consumer packaged goods (CPG), and retail industries. In this episode, Taylor generously shares her invaluable insights and experiences, providing a deep dive into her dynamic career.<br/><br/>Taylor&apos;s extensive expertise shines as she discusses the pivotal moments and challenges she encountered on her professional path. She opens up about the nuances of marketing and sales within the sports, CPG, and retail sectors, offering a unique perspective on each industry&apos;s demands and opportunities.<br/><br/>As we explore her career trajectory, Taylor emphasizes the importance of adaptability and continuous learning in staying relevant in today&apos;s ever-evolving business landscape. Her journey is a testament to the transformative power of embracing change and seizing new opportunities.<br/><br/>Don&apos;t miss out on Taylor Becker&apos;s wealth of experience and wisdom – tune in now!<br/><br/><b>Learn more about Taylor:</b></p><p>Taylor is a marketing and sales executive leader with over 13 years of experience in the sports, consumer packaged goods (CPG), and retail industries. She possesses deep expertise in strategic marketing and branding, utilizing her extensive knowledge to develop and execute impactful marketing strategies.</p><p>One of Taylor&apos;s core strengths lies in her ability to build and enhance digital sales channels, effectively diversifying growth opportunities in both domestic and international markets. With her keen understanding of market dynamics, Taylor collaborates closely with cross-functional teams to align marketing efforts with organizational goals, ensuring maximum impact and return on investment.</p><p>Overall, Taylor is a visionary leader who combines her proficiency in data-driven decision-making, strategic marketing, digital sales channels, and branding marketing to achieve outstanding results. Her collaborative approach, entrepreneurial mindset, and ability to empower teams make her an invaluable asset in driving growth and success for organizations.<br/><br/><b>Taylor&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/taylorbecker-marketing/'>https://www.linkedin.com/in/taylorbecker-marketing/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author></itunes:author>
    <guid isPermaLink="false">Buzzsprout-13583154</guid>
    <pubDate>Wed, 20 Sep 2023 05:00:00 -0400</pubDate>
    <itunes:duration>1765</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>52</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Balancing Career Advancement And Family Responsibilities As A Female Leader with Dr. Amy Osmond Cook</itunes:title>
    <title>Balancing Career Advancement And Family Responsibilities As A Female Leader with Dr. Amy Osmond Cook</title>
    <itunes:summary><![CDATA[Ever wondered how extraordinary marketing journeys are crafted? Join me in an engaging podcast where I dive deep into a riveting conversation with the remarkable Dr. Amy Osmond Cook, a maven in marketing. Explore Amy's journey – from her PhD to her remarkable career transition into marketing, driven by unwavering family dedication. Witness how challenges were transformed into stepping stones, demonstrating that success thrives on unpredictability.  But there's more – we also delve into the ex...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered how extraordinary marketing journeys are crafted? Join me in an engaging podcast where I dive deep into a riveting conversation with the remarkable Dr. Amy Osmond Cook, a maven in marketing. Explore Amy&apos;s journey – from her PhD to her remarkable career transition into marketing, driven by unwavering family dedication. Witness how challenges were transformed into stepping stones, demonstrating that success thrives on unpredictability.<br/><br/>But there&apos;s more – we also delve into the expansive domain of leadership. We navigate through the unique challenges and sacrifices that often confront female leaders. Amy and I reflect on the defining traits of effective leadership: resilience, adaptability, and the ability to inspire. In a world that prioritizes empowerment, we underscore the significance of uplifting others as an integral part of the journey.<br/><br/>Immerse yourself in these insights that will elevate your marketing finesse. This episode encompasses more than just marketing; it&apos;s a testament to the enduring human spirit, the courage to overcome challenges, and the transformative influence of inspirational leadership.<br/><br/><b>Learn more about Amy:</b></p><p>Amy Osmond Cook, Ph.D., is the Amy is the founder of Stage, a full-funnel digital and experiential go-to-market company. She was most recently the Chief Marketing Officer of Simplus, an Infosys Company. She is an adjunct faculty member at BYU-Hawaii and has taught business and communication courses at BYU, University of Utah, and ASU intermittently for the past 25 years. Amy is a columnist for the Daily Herald and a regular contributor to Forbes and other publications. She received her doctorate from the University of Utah in Organizational Communication. She and her husband, Jeff, have five fabulous children.<br/><br/><b>Amy&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/amyosmondcook/'>https://www.linkedin.com/in/amyosmondcook/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered how extraordinary marketing journeys are crafted? Join me in an engaging podcast where I dive deep into a riveting conversation with the remarkable Dr. Amy Osmond Cook, a maven in marketing. Explore Amy&apos;s journey – from her PhD to her remarkable career transition into marketing, driven by unwavering family dedication. Witness how challenges were transformed into stepping stones, demonstrating that success thrives on unpredictability.<br/><br/>But there&apos;s more – we also delve into the expansive domain of leadership. We navigate through the unique challenges and sacrifices that often confront female leaders. Amy and I reflect on the defining traits of effective leadership: resilience, adaptability, and the ability to inspire. In a world that prioritizes empowerment, we underscore the significance of uplifting others as an integral part of the journey.<br/><br/>Immerse yourself in these insights that will elevate your marketing finesse. This episode encompasses more than just marketing; it&apos;s a testament to the enduring human spirit, the courage to overcome challenges, and the transformative influence of inspirational leadership.<br/><br/><b>Learn more about Amy:</b></p><p>Amy Osmond Cook, Ph.D., is the Amy is the founder of Stage, a full-funnel digital and experiential go-to-market company. She was most recently the Chief Marketing Officer of Simplus, an Infosys Company. She is an adjunct faculty member at BYU-Hawaii and has taught business and communication courses at BYU, University of Utah, and ASU intermittently for the past 25 years. Amy is a columnist for the Daily Herald and a regular contributor to Forbes and other publications. She received her doctorate from the University of Utah in Organizational Communication. She and her husband, Jeff, have five fabulous children.<br/><br/><b>Amy&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/amyosmondcook/'>https://www.linkedin.com/in/amyosmondcook/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13489748-balancing-career-advancement-and-family-responsibilities-as-a-female-leader-with-dr-amy-osmond-cook.mp3" length="20226228" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 13 Sep 2023 05:00:00 -0400</pubDate>
    <itunes:duration>1682</itunes:duration>
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    <itunes:episode>51</itunes:episode>
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    <itunes:title>How To Heal Your Marketing Burnout While Still Performing At An Elite Level To Pay The Bills With Ash Burnside</itunes:title>
    <title>How To Heal Your Marketing Burnout While Still Performing At An Elite Level To Pay The Bills With Ash Burnside</title>
    <itunes:summary><![CDATA[Ever wondered how marketing professionals navigate the daunting challenges of burnout and imposter syndrome? Join me as I sit down with our special guest, Ash Burnside, a coach in The Rainmaker Residency™. She candidly shares her battle with burnout and imposter syndrome, shedding light on the daily struggles marketers face.  As I engage in a heartfelt conversation with Ash, we embark on a journey through her process of self-discovery, exploring the profound transformation from her marketing ...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered how marketing professionals navigate the daunting challenges of burnout and imposter syndrome? Join me as I sit down with our special guest, Ash Burnside, a coach in The Rainmaker Residency™. She candidly shares her battle with burnout and imposter syndrome, shedding light on the daily struggles marketers face.<br/><br/>As I engage in a heartfelt conversation with Ash, we embark on a journey through her process of self-discovery, exploring the profound transformation from her marketing career to finding her zone of genius. With remarkable candor, she shares her experience of unearthing self-worth and emphasizes the pivotal role of championing and empowering fellow professionals along their career paths.<br/><br/>Throughout our discussion, we delve into common challenges that marketers often confront – from surmounting confidence hurdles to mastering decision-making and time management.<br/><br/>This episode magnifies the essence of resilience, self-identity, and fostering self-esteem within the dynamic realm of marketing. Join us as we navigate marketing pathways and unveil strategies for a thriving professional journey.</p><p><br/></p><p><b>Learn more about Ash:</b></p><p>Ash Burnside is more than just a burnout coach and resilience trainer; she&apos;s lived through her own debilitating, soul-crushing burnout and emerged transformed. With a unique holistic approach, she goes beyond the typical advice of &apos;scale back and self-care,&apos; targeting the root causes of burnout to help clients reclaim their lives, careers, and sense of Self. From saving jobs to dismantling imposter syndrome, she&apos;s empowered individuals to live more aligned, fulfilling lives.</p><p><br/></p><p><b>Ash&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/iam_ashburnside/'>https://www.instagram.com/iam_ashburnside/</a></p><p>Website: <a href='https://ashburnsidecoaching.com/'>https://ashburnsidecoaching.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered how marketing professionals navigate the daunting challenges of burnout and imposter syndrome? Join me as I sit down with our special guest, Ash Burnside, a coach in The Rainmaker Residency™. She candidly shares her battle with burnout and imposter syndrome, shedding light on the daily struggles marketers face.<br/><br/>As I engage in a heartfelt conversation with Ash, we embark on a journey through her process of self-discovery, exploring the profound transformation from her marketing career to finding her zone of genius. With remarkable candor, she shares her experience of unearthing self-worth and emphasizes the pivotal role of championing and empowering fellow professionals along their career paths.<br/><br/>Throughout our discussion, we delve into common challenges that marketers often confront – from surmounting confidence hurdles to mastering decision-making and time management.<br/><br/>This episode magnifies the essence of resilience, self-identity, and fostering self-esteem within the dynamic realm of marketing. Join us as we navigate marketing pathways and unveil strategies for a thriving professional journey.</p><p><br/></p><p><b>Learn more about Ash:</b></p><p>Ash Burnside is more than just a burnout coach and resilience trainer; she&apos;s lived through her own debilitating, soul-crushing burnout and emerged transformed. With a unique holistic approach, she goes beyond the typical advice of &apos;scale back and self-care,&apos; targeting the root causes of burnout to help clients reclaim their lives, careers, and sense of Self. From saving jobs to dismantling imposter syndrome, she&apos;s empowered individuals to live more aligned, fulfilling lives.</p><p><br/></p><p><b>Ash&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/iam_ashburnside/'>https://www.instagram.com/iam_ashburnside/</a></p><p>Website: <a href='https://ashburnsidecoaching.com/'>https://ashburnsidecoaching.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/13512073-how-to-heal-your-marketing-burnout-while-still-performing-at-an-elite-level-to-pay-the-bills-with-ash-burnside.mp3" length="36846394" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 06 Sep 2023 05:00:00 -0400</pubDate>
    <itunes:duration>3067</itunes:duration>
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    <itunes:episode>50</itunes:episode>
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  <item>
    <itunes:title>&quot;Should Marketers Get MBAs?&quot; with 2x Yale MBA Graduate Mary Czarnecki</itunes:title>
    <title>&quot;Should Marketers Get MBAs?&quot; with 2x Yale MBA Graduate Mary Czarnecki</title>
    <itunes:summary><![CDATA[In the dynamic and fast-paced marketing realm, how can you maintain a competitive edge as a marketer? Join me for an inspiring conversation with Mary Czarnecki – a marketing guru whose expertise is both awe-inspiring and practical. From her Ivy League background to her work with industry giants like Johnson &amp; Johnson and WebMD, Mary's journey is one you won't want to miss.  In this episode we dissect the merits of formal education, delving into its pros and cons for career advancement. Ex...]]></itunes:summary>
    <description><![CDATA[<p>In the dynamic and fast-paced marketing realm, how can you maintain a competitive edge as a marketer? Join me for an inspiring conversation with Mary Czarnecki – a marketing guru whose expertise is both awe-inspiring and practical. From her Ivy League background to her work with industry giants like Johnson &amp; Johnson and WebMD, Mary&apos;s journey is one you won&apos;t want to miss.<br/><br/>In this episode we dissect the merits of formal education, delving into its pros and cons for career advancement. Exploring the balance between formal learning and practical experience, we share our own views and experiences and why Mary decided she would like 2 MBAs under her belt. <br/><br/>Join us in deciphering the path to maintaining a prime position in this ever-evolving marketing world, and let our insights pave the way for a flourishing career. <br/><br/><b>Learn more about Mary:</b></p><p>Mary Czarnecki is an expert Marketer, founder of MAC Marketing Partners, and a former brand and strategy leader with Johnson &amp; Johnson, WebMD, and Accenture to name a few. Drawing from her experience in marketing strategy and brand management across industries, including consumer products, healthcare, retail, financial services, food &amp; beverage, and not-for-profit, she has enhanced the value of brands for Fortune 500 companies as well as entrepreneurial start-ups.</p><p><br/></p><p><b>Mary&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/mczarnecki/'>https://www.linkedin.com/in/mczarnecki/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In the dynamic and fast-paced marketing realm, how can you maintain a competitive edge as a marketer? Join me for an inspiring conversation with Mary Czarnecki – a marketing guru whose expertise is both awe-inspiring and practical. From her Ivy League background to her work with industry giants like Johnson &amp; Johnson and WebMD, Mary&apos;s journey is one you won&apos;t want to miss.<br/><br/>In this episode we dissect the merits of formal education, delving into its pros and cons for career advancement. Exploring the balance between formal learning and practical experience, we share our own views and experiences and why Mary decided she would like 2 MBAs under her belt. <br/><br/>Join us in deciphering the path to maintaining a prime position in this ever-evolving marketing world, and let our insights pave the way for a flourishing career. <br/><br/><b>Learn more about Mary:</b></p><p>Mary Czarnecki is an expert Marketer, founder of MAC Marketing Partners, and a former brand and strategy leader with Johnson &amp; Johnson, WebMD, and Accenture to name a few. Drawing from her experience in marketing strategy and brand management across industries, including consumer products, healthcare, retail, financial services, food &amp; beverage, and not-for-profit, she has enhanced the value of brands for Fortune 500 companies as well as entrepreneurial start-ups.</p><p><br/></p><p><b>Mary&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/mczarnecki/'>https://www.linkedin.com/in/mczarnecki/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 30 Aug 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2310</itunes:duration>
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    <itunes:title>The Battle Between In-House vs. Fractional CMO with Nick Herrera, Chief Revenue Officer at HelloSeven</itunes:title>
    <title>The Battle Between In-House vs. Fractional CMO with Nick Herrera, Chief Revenue Officer at HelloSeven</title>
    <itunes:summary><![CDATA[Ever wondered about the diverse paths marketing professionals can tread? In this episode, Nick Herrera joins me as we dive into his varying marketing experience, focusing on the contrasting worlds of in-house and fractional CMO roles.  Together, we dissect the advantages and challenges of each domain, exploring the immersive journey of an in-house Chief Marketing Officer deeply embedded within a single brand's ethos versus the agile and multi-faceted role of a fractional CMO. We unravel the a...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered about the diverse paths marketing professionals can tread? In this episode, Nick Herrera joins me as we dive into his varying marketing experience, focusing on the contrasting worlds of in-house and fractional CMO roles.<br/><br/>Together, we dissect the advantages and challenges of each domain, exploring the immersive journey of an in-house Chief Marketing Officer deeply embedded within a single brand&apos;s ethos versus the agile and multi-faceted role of a fractional CMO. We unravel the art of setting boundaries and harmonizing budgets with campaign goals, all while delving into the personal side of professional accomplishments and self-worth.<br/><br/>Our conversation culminates in a thought-provoking exploration of self-valuation in the consulting landscape, emphasizing the pivotal task of recognizing one&apos;s true worth. Join us for a conversation that unveils the intricacies of marketing careers and the empowerment that stems from understanding one&apos;s role in this dynamic industry.</p><p><br/></p><p><b>Learn more about Nick:</b></p><p>Nick Herrera is a 15+ year veteran in the marketing space. He has served as a Senior Consultant, Vice President of Marketing, Chief Marketing Officer, Chief Revenue Officer, and Founder. He has worked with over 250 clients in his career with multiple celebrity clients including from Rachel Rodgers, Brooke Castillo, Floyd Mayweather, Dan Fleyshman, Dan Bilzerian, Shawne Merriman, and many others.</p><p><br/></p><p><b>Nick&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/nickcharlesherrera/'>https://www.linkedin.com/in/nickcharlesherrera/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered about the diverse paths marketing professionals can tread? In this episode, Nick Herrera joins me as we dive into his varying marketing experience, focusing on the contrasting worlds of in-house and fractional CMO roles.<br/><br/>Together, we dissect the advantages and challenges of each domain, exploring the immersive journey of an in-house Chief Marketing Officer deeply embedded within a single brand&apos;s ethos versus the agile and multi-faceted role of a fractional CMO. We unravel the art of setting boundaries and harmonizing budgets with campaign goals, all while delving into the personal side of professional accomplishments and self-worth.<br/><br/>Our conversation culminates in a thought-provoking exploration of self-valuation in the consulting landscape, emphasizing the pivotal task of recognizing one&apos;s true worth. Join us for a conversation that unveils the intricacies of marketing careers and the empowerment that stems from understanding one&apos;s role in this dynamic industry.</p><p><br/></p><p><b>Learn more about Nick:</b></p><p>Nick Herrera is a 15+ year veteran in the marketing space. He has served as a Senior Consultant, Vice President of Marketing, Chief Marketing Officer, Chief Revenue Officer, and Founder. He has worked with over 250 clients in his career with multiple celebrity clients including from Rachel Rodgers, Brooke Castillo, Floyd Mayweather, Dan Fleyshman, Dan Bilzerian, Shawne Merriman, and many others.</p><p><br/></p><p><b>Nick&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/nickcharlesherrera/'>https://www.linkedin.com/in/nickcharlesherrera/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 23 Aug 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2428</itunes:duration>
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    <itunes:episode>48</itunes:episode>
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    <itunes:title>Changing Nature of CMOs Today with Monica Ho, SOCi&#39;s CMO</itunes:title>
    <title>Changing Nature of CMOs Today with Monica Ho, SOCi&#39;s CMO</title>
    <itunes:summary><![CDATA[Join Monica Ho and me in this eye-opening episode as we delve into the ever-evolving role of the CMO in today's dynamic marketing landscape. With Monica's extensive background in digital marketing, she provides invaluable insights into self-development and staying competitive in the industry.   From discussing the significance of corporate mentors and leadership styles to balancing strategy and people management, we explore the challenges faced by marketers in today's fast-changing landscape....]]></itunes:summary>
    <description><![CDATA[<p>Join Monica Ho and me in this eye-opening episode as we delve into the ever-evolving role of the CMO in today&apos;s dynamic marketing landscape. With Monica&apos;s extensive background in digital marketing, she provides invaluable insights into self-development and staying competitive in the industry. <br/><br/>From discussing the significance of corporate mentors and leadership styles to balancing strategy and people management, we explore the challenges faced by marketers in today&apos;s fast-changing landscape. We also shed light on the crucial CEO-CMO relationship and the need for personal growth and investment in team members.<br/><br/>Tune in to discover how to thrive in marketing, debunk cutthroat competition, and make the right career decisions with the help of mentors and a supportive network. Don&apos;t miss this engaging conversation packed with wisdom and practical advice for navigating the evolving role of the CMO.<br/><br/><b>Learn more about Monica:</b></p><p>As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded marketing technology landscape. Monica’s tenure in the industry includes over 20 years of digital marketing, advertising, and research experience, including a solid foundation in sales, strategy, and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.<br/><br/>Well regarded in the space, Monica has received numerous accolades and awards, including being ranked one of The Most Powerful Women in Mobile Advertising (3 years in a row) by Business Insider and one of the 100 most influential North American b2b tech marketers by Hot Topics. In addition to her role at SOCi, Monica serves on the board of directors for NAMI Central Texas as well as on several advisory boards for digital marketing and technology start-ups within NY, TX, and CA.<br/><br/><b>Monica&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/monicamho/'>https://www.linkedin.com/in/monicamho/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Join Monica Ho and me in this eye-opening episode as we delve into the ever-evolving role of the CMO in today&apos;s dynamic marketing landscape. With Monica&apos;s extensive background in digital marketing, she provides invaluable insights into self-development and staying competitive in the industry. <br/><br/>From discussing the significance of corporate mentors and leadership styles to balancing strategy and people management, we explore the challenges faced by marketers in today&apos;s fast-changing landscape. We also shed light on the crucial CEO-CMO relationship and the need for personal growth and investment in team members.<br/><br/>Tune in to discover how to thrive in marketing, debunk cutthroat competition, and make the right career decisions with the help of mentors and a supportive network. Don&apos;t miss this engaging conversation packed with wisdom and practical advice for navigating the evolving role of the CMO.<br/><br/><b>Learn more about Monica:</b></p><p>As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded marketing technology landscape. Monica’s tenure in the industry includes over 20 years of digital marketing, advertising, and research experience, including a solid foundation in sales, strategy, and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.<br/><br/>Well regarded in the space, Monica has received numerous accolades and awards, including being ranked one of The Most Powerful Women in Mobile Advertising (3 years in a row) by Business Insider and one of the 100 most influential North American b2b tech marketers by Hot Topics. In addition to her role at SOCi, Monica serves on the board of directors for NAMI Central Texas as well as on several advisory boards for digital marketing and technology start-ups within NY, TX, and CA.<br/><br/><b>Monica&apos;s Links:</b></p><p>LinkedIn: <a href='https://www.linkedin.com/in/monicamho/'>https://www.linkedin.com/in/monicamho/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker&apos;s Roadmap today and start your new journey towards advancing your career as a leader! <a href='http://bit.ly/3DFY6xF'>http://bit.ly/3DFY6xF</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 16 Aug 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2809</itunes:duration>
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    <itunes:episode>47</itunes:episode>
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    <itunes:title>Pause and Pivot: An Exciting Announcement</itunes:title>
    <title>Pause and Pivot: An Exciting Announcement</title>
    <itunes:summary><![CDATA[We are shaking things up with The Rainmaker Podcast. After nearly a year of hosting this show, I'm taking a brief pause and will return with more interviews featuring Marketing Leaders from various business sizes and revenue levels.   We are going to highlight the challenges and burnout faced by marketing professionals as well as their strategies and triumphs, so I promise when The Rainmaker Podcast returns, there will be exciting conversations with Rainmakers that you won't want to miss.  Co...]]></itunes:summary>
    <description><![CDATA[<p>We are shaking things up with The Rainmaker Podcast. After nearly a year of hosting this show, I&apos;m taking a brief pause and will return with more interviews featuring Marketing Leaders from various business sizes and revenue levels. <br/><br/>We are going to highlight the challenges and burnout faced by marketing professionals as well as their strategies and triumphs, so I promise when The Rainmaker Podcast returns, there will be exciting conversations with Rainmakers that you won&apos;t want to miss.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>We are shaking things up with The Rainmaker Podcast. After nearly a year of hosting this show, I&apos;m taking a brief pause and will return with more interviews featuring Marketing Leaders from various business sizes and revenue levels. <br/><br/>We are going to highlight the challenges and burnout faced by marketing professionals as well as their strategies and triumphs, so I promise when The Rainmaker Podcast returns, there will be exciting conversations with Rainmakers that you won&apos;t want to miss.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 12 Jul 2023 05:00:00 -0400</pubDate>
    <itunes:duration>663</itunes:duration>
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    <itunes:episode>46</itunes:episode>
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  <item>
    <itunes:title>Ariel Schiffer: When to Involve Marketing in the Product Development Journey</itunes:title>
    <title>Ariel Schiffer: When to Involve Marketing in the Product Development Journey</title>
    <itunes:summary><![CDATA[Have you ever wondered how marketing plays a vital role in product creation? In this episode, we dive deep into this topic with the brilliant Ariel Schiffer, the Founder of DreamPro, which is the first-choice course creation agency for entrepreneurs and small business owners.  We explore at which stage should the Rainmaker be involved in the product creation, whether that's right from the beginning of a project, or at the later stages when you're ramping up to launch. Ariel also shares strate...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever wondered how marketing plays a vital role in product creation? In this episode, we dive deep into this topic with the brilliant Ariel Schiffer, the Founder of DreamPro, which is the first-choice course creation agency for entrepreneurs and small business owners.<br/><br/>We explore at which stage should the Rainmaker be involved in the product creation, whether that&apos;s right from the beginning of a project, or at the later stages when you&apos;re ramping up to launch. Ariel also shares strategies on when marketing should step back during different stages of product development and how their input can shape the product. <br/><br/>Join us in this episode as we discuss the delicate balance between marketing and product development.<br/><br/><b>Learn more about Ariel:</b></p><p>Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners. With over a decade of experience working with top organizations, including Fortune 50 companies, non-profits, small businesses, and private companies, Ariel is an expert in professional and leadership development. She holds a Master&apos;s Degree in Industrial-Organizational Psychology and uses her knowledge to create innovative and effective courses that help entrepreneurs achieve their goals. As the host of The Dreamers Lounge Podcast, Ariel shares her insights and inspires listeners around the world to dream big and reach their potential.</p><p><br/></p><p><b>Ariel&apos;s Links:</b></p><p>Website: <a href='https://dreamprocourses.com/'>https://dreamprocourses.com/</a></p><p>Guide to Course Creation freebie <a href='https://learn.dreamprocourses.com/guide'>https://learn.dreamprocourses.com/guide</a></p><p>Instagram: <a href='https://www.instagram.com/dreamprocourses/'>https://www.instagram.com/dreamprocourses/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever wondered how marketing plays a vital role in product creation? In this episode, we dive deep into this topic with the brilliant Ariel Schiffer, the Founder of DreamPro, which is the first-choice course creation agency for entrepreneurs and small business owners.<br/><br/>We explore at which stage should the Rainmaker be involved in the product creation, whether that&apos;s right from the beginning of a project, or at the later stages when you&apos;re ramping up to launch. Ariel also shares strategies on when marketing should step back during different stages of product development and how their input can shape the product. <br/><br/>Join us in this episode as we discuss the delicate balance between marketing and product development.<br/><br/><b>Learn more about Ariel:</b></p><p>Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners. With over a decade of experience working with top organizations, including Fortune 50 companies, non-profits, small businesses, and private companies, Ariel is an expert in professional and leadership development. She holds a Master&apos;s Degree in Industrial-Organizational Psychology and uses her knowledge to create innovative and effective courses that help entrepreneurs achieve their goals. As the host of The Dreamers Lounge Podcast, Ariel shares her insights and inspires listeners around the world to dream big and reach their potential.</p><p><br/></p><p><b>Ariel&apos;s Links:</b></p><p>Website: <a href='https://dreamprocourses.com/'>https://dreamprocourses.com/</a></p><p>Guide to Course Creation freebie <a href='https://learn.dreamprocourses.com/guide'>https://learn.dreamprocourses.com/guide</a></p><p>Instagram: <a href='https://www.instagram.com/dreamprocourses/'>https://www.instagram.com/dreamprocourses/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 05 Jul 2023 04:00:00 -0400</pubDate>
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    <itunes:title>Tracy Litt: Raising Consciousness and Breaking Free from Imposter Syndrome</itunes:title>
    <title>Tracy Litt: Raising Consciousness and Breaking Free from Imposter Syndrome</title>
    <itunes:summary><![CDATA[Do you ever feel like a fraud, despite your achievements and qualifications? In this episode, we tackle the pervasive issue of imposter syndrome and its impact on leaders, especially those in the online space. Join me as I sit down with Tracy Litt, a personal growth expert and former VP of HR, to uncover the truth behind imposter syndrome and how it can hold us back from reaching our full potential.   Tracy shares her inspiring journey, offering insights on overcoming self-doubt and resistanc...]]></itunes:summary>
    <description><![CDATA[<p>Do you ever feel like a fraud, despite your achievements and qualifications? In this episode, we tackle the pervasive issue of imposter syndrome and its impact on leaders, especially those in the online space. Join me as I sit down with Tracy Litt, a personal growth expert and former VP of HR, to uncover the truth behind imposter syndrome and how it can hold us back from reaching our full potential. <br/><br/>Tracy shares her inspiring journey, offering insights on overcoming self-doubt and resistance. Together, we explore the power of raising consciousness, shifting perspectives, and embracing a conscious culture. Tracy also explains her mind magic technique and how it offers a unique approach to conquering imposter syndrome and tapping into our true potential. Get ready to embrace your greatness and dismantle those self-imposed limitations. It&apos;s time to step into your greatness!<br/><br/><b>Learn more about Tracy:</b></p><p>Tracy Litt is a sought-after success mentor for visionary women leaders that are elevating into the next level of themselves, so they can seamlessly generate the next level of their impact, wealth, and holistic success.<br/><br/>Tracy is certified and licensed in coaching, neurology, somatics, and hypnotherapy. She is a science &amp; spirituality teacher, international best-selling author, and TEDx speaker.</p><p>She is the Founder of The Litt Factor, and creator of Mind Magic ®, a proven methodology that marries metacognition and spirituality, neuroscience and quantum law to expand and elevate more quickly.<br/><br/>Her work has served thousands of women across the globe and has been featured in Entrepreneur, FastCompany, Thrive Global, and Inc.com. Her book Worthy Human is a #1 best seller in Spiritual Growth and Mindset.</p><p><br/></p><p><b>Tracy&apos;s Links:</b></p><p><a href='http://www.theexpanderbook.com/'>www.theexpanderbook.com</a></p><p><a href='http://www.theconsciousnessrevolutiongala.com/'>www.theconsciousnessrevolutiongala.com</a> </p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Do you ever feel like a fraud, despite your achievements and qualifications? In this episode, we tackle the pervasive issue of imposter syndrome and its impact on leaders, especially those in the online space. Join me as I sit down with Tracy Litt, a personal growth expert and former VP of HR, to uncover the truth behind imposter syndrome and how it can hold us back from reaching our full potential. <br/><br/>Tracy shares her inspiring journey, offering insights on overcoming self-doubt and resistance. Together, we explore the power of raising consciousness, shifting perspectives, and embracing a conscious culture. Tracy also explains her mind magic technique and how it offers a unique approach to conquering imposter syndrome and tapping into our true potential. Get ready to embrace your greatness and dismantle those self-imposed limitations. It&apos;s time to step into your greatness!<br/><br/><b>Learn more about Tracy:</b></p><p>Tracy Litt is a sought-after success mentor for visionary women leaders that are elevating into the next level of themselves, so they can seamlessly generate the next level of their impact, wealth, and holistic success.<br/><br/>Tracy is certified and licensed in coaching, neurology, somatics, and hypnotherapy. She is a science &amp; spirituality teacher, international best-selling author, and TEDx speaker.</p><p>She is the Founder of The Litt Factor, and creator of Mind Magic ®, a proven methodology that marries metacognition and spirituality, neuroscience and quantum law to expand and elevate more quickly.<br/><br/>Her work has served thousands of women across the globe and has been featured in Entrepreneur, FastCompany, Thrive Global, and Inc.com. Her book Worthy Human is a #1 best seller in Spiritual Growth and Mindset.</p><p><br/></p><p><b>Tracy&apos;s Links:</b></p><p><a href='http://www.theexpanderbook.com/'>www.theexpanderbook.com</a></p><p><a href='http://www.theconsciousnessrevolutiongala.com/'>www.theconsciousnessrevolutiongala.com</a> </p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 28 Jun 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2861</itunes:duration>
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    <itunes:episode>44</itunes:episode>
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    <itunes:title>Learn Grant Writing: From a Tent in Alaska to a Work Wedding: The Unconventional Story of Two Business Partners</itunes:title>
    <title>Learn Grant Writing: From a Tent in Alaska to a Work Wedding: The Unconventional Story of Two Business Partners</title>
    <itunes:summary><![CDATA[Have you ever wondered what it takes to build a successful partnership in the world of business? How can intuition and gut feelings play a role in shaping the trajectory of a venture? In this episode, I'm joined by Meredith and Alex from Learn Grant Writing, who share their extraordinary journey. Starting from a simple work relationship, Meredith and Alex's collaboration soon evolved into a flourishing partnership. Along the way, they encountered numerous challenges and discovered invaluable ...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever wondered what it takes to build a successful partnership in the world of business? How can intuition and gut feelings play a role in shaping the trajectory of a venture? In this episode, I&apos;m joined by Meredith and Alex from Learn Grant Writing, who share their extraordinary journey. Starting from a simple work relationship, Meredith and Alex&apos;s collaboration soon evolved into a flourishing partnership. Along the way, they encountered numerous challenges and discovered invaluable insights that helped them pave the path to success.<br/><br/>From exploring the concept of slicing pie equity to highlighting the power of intuition and gut feeling, Meredith and Alex provide their transparent experiences of their path to success. Their dedication to self-awareness, extreme ownership, and personal growth shines through, as does their commitment to a more feminine perspective in business. <br/><br/>Tune in for an immersive exploration of building a thriving company culture, navigating business partnerships and what these two are planning next.<br/><br/></p><p><b>Learn more about Learn Grant Writing:</b></p><p>Meredith Noble and Alex Lustig are the co-founders, business besties, and soul-sisters behind Learn Grant Writing. As a classic visionary-integrator duo, these two built a 7-figure business in remote Alaska. Their book, How to Write a Grant: Become a Grant Writing Unicorn, is a #1 bestseller for nonprofit fundraising and grants. They have been featured in Nasdaq, Forbes, Fast Company, and beyond. They are proud to have built an evergreen business that is energetically sustainable, a customer base they adore, and an exceptionally talented team.<br/><br/><b>Learn Grant Writing Links:</b></p><p>Website: www.learngrantwriting.org</p><p>Join the Million Dollar Book Launch Team! Where we share every detail we possibly can on how we built our business, team culture, and incredible customer base. <a href='https://docs.google.com/forms/d/e/1FAIpQLSecjGeLyi1EG5SuSfjCRCkwDXx8fUYjs0UEFykcllpjLzu04Q/viewform'>https://docs.google.com/forms/d/e/1FAIpQLSecjGeLyi1EG5SuSfjCRCkwDXx8fUYjs0UEFykcllpjLzu04Q/viewform</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever wondered what it takes to build a successful partnership in the world of business? How can intuition and gut feelings play a role in shaping the trajectory of a venture? In this episode, I&apos;m joined by Meredith and Alex from Learn Grant Writing, who share their extraordinary journey. Starting from a simple work relationship, Meredith and Alex&apos;s collaboration soon evolved into a flourishing partnership. Along the way, they encountered numerous challenges and discovered invaluable insights that helped them pave the path to success.<br/><br/>From exploring the concept of slicing pie equity to highlighting the power of intuition and gut feeling, Meredith and Alex provide their transparent experiences of their path to success. Their dedication to self-awareness, extreme ownership, and personal growth shines through, as does their commitment to a more feminine perspective in business. <br/><br/>Tune in for an immersive exploration of building a thriving company culture, navigating business partnerships and what these two are planning next.<br/><br/></p><p><b>Learn more about Learn Grant Writing:</b></p><p>Meredith Noble and Alex Lustig are the co-founders, business besties, and soul-sisters behind Learn Grant Writing. As a classic visionary-integrator duo, these two built a 7-figure business in remote Alaska. Their book, How to Write a Grant: Become a Grant Writing Unicorn, is a #1 bestseller for nonprofit fundraising and grants. They have been featured in Nasdaq, Forbes, Fast Company, and beyond. They are proud to have built an evergreen business that is energetically sustainable, a customer base they adore, and an exceptionally talented team.<br/><br/><b>Learn Grant Writing Links:</b></p><p>Website: www.learngrantwriting.org</p><p>Join the Million Dollar Book Launch Team! Where we share every detail we possibly can on how we built our business, team culture, and incredible customer base. <a href='https://docs.google.com/forms/d/e/1FAIpQLSecjGeLyi1EG5SuSfjCRCkwDXx8fUYjs0UEFykcllpjLzu04Q/viewform'>https://docs.google.com/forms/d/e/1FAIpQLSecjGeLyi1EG5SuSfjCRCkwDXx8fUYjs0UEFykcllpjLzu04Q/viewform</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 21 Jun 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2816</itunes:duration>
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    <itunes:title>Lauren Goldstein: When CEOs Regress into Chief Everything Officers</itunes:title>
    <title>Lauren Goldstein: When CEOs Regress into Chief Everything Officers</title>
    <itunes:summary><![CDATA[Today I'm joined by Lauren Goldstein, discussing our experiences as fractional consultants and delving into the issue of CEOs taking on too many responsibilities. This episode discusses the psychological barriers hindering CEOs from delegating tasks and relinquishing control to scale their businesses. We delve into the challenges of balancing the visionary mind of a CEO with the discipline required of a leader, emphasizing the value of thinking time and the curse of knowledge.   Discover...]]></itunes:summary>
    <description><![CDATA[<p>Today I&apos;m joined by Lauren Goldstein, discussing our experiences as fractional consultants and delving into the issue of CEOs taking on too many responsibilities. This episode discusses the psychological barriers hindering CEOs from delegating tasks and relinquishing control to scale their businesses. We delve into the challenges of balancing the visionary mind of a CEO with the discipline required of a leader, emphasizing the value of thinking time and the curse of knowledge. <br/><br/>Discover practical strategies for steering CEOs back on track, maintaining relationship equity, and making critical hires with discernment and intuition. In this episode, you will gain insights into the challenges faced by outside consultants and the importance of speaking truth to power in real-world CEO scenarios.</p><p><br/></p><p><b>Learn more about Lauren:</b></p><p>Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership. Her clients lovingly call her “The Biz Doctor” (which also happens to be the name of her podcast). Her superpower is helping 7-figure service-based entrepreneurs and Fortune-500 companies uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, impact, success, happier teams, and can breathe a much needed sigh of relief.</p><p><br/></p><p><b>Lauren&apos;s Links:</b></p><p>Website <a href='https://www.GoldenKeyPartnership.com'>www.GoldenKeyPartnership.com</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Today I&apos;m joined by Lauren Goldstein, discussing our experiences as fractional consultants and delving into the issue of CEOs taking on too many responsibilities. This episode discusses the psychological barriers hindering CEOs from delegating tasks and relinquishing control to scale their businesses. We delve into the challenges of balancing the visionary mind of a CEO with the discipline required of a leader, emphasizing the value of thinking time and the curse of knowledge. <br/><br/>Discover practical strategies for steering CEOs back on track, maintaining relationship equity, and making critical hires with discernment and intuition. In this episode, you will gain insights into the challenges faced by outside consultants and the importance of speaking truth to power in real-world CEO scenarios.</p><p><br/></p><p><b>Learn more about Lauren:</b></p><p>Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership. Her clients lovingly call her “The Biz Doctor” (which also happens to be the name of her podcast). Her superpower is helping 7-figure service-based entrepreneurs and Fortune-500 companies uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, impact, success, happier teams, and can breathe a much needed sigh of relief.</p><p><br/></p><p><b>Lauren&apos;s Links:</b></p><p>Website <a href='https://www.GoldenKeyPartnership.com'>www.GoldenKeyPartnership.com</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 14 Jun 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2134</itunes:duration>
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    <itunes:title>Julie Cole: The Power of Multiple Founders: Lessons from Mabel&#39;s Labels</itunes:title>
    <title>Julie Cole: The Power of Multiple Founders: Lessons from Mabel&#39;s Labels</title>
    <itunes:summary><![CDATA[In this episode, Julie Cole, co-founder of Mabel's Labels, discusses the dynamics of having multiple founders in an organization. We discuss the advantages of having co-founders, such as dividing tasks and providing emotional support, as well as the significance of having a solid shareholder's agreement and the delicate balance between being accountable to one another without falling into the trap of micromanagement.  Drawing from her own firsthand experiences of starting Mabel's Labels with ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Julie Cole, co-founder of Mabel&apos;s Labels, discusses the dynamics of having multiple founders in an organization. We discuss the advantages of having co-founders, such as dividing tasks and providing emotional support, as well as the significance of having a solid shareholder&apos;s agreement and the delicate balance between being accountable to one another without falling into the trap of micromanagement.<br/><br/>Drawing from her own firsthand experiences of starting Mabel&apos;s Labels with her sister and two close friends, Julie candidly opens up about the challenges they encountered when it came to dividing responsibilities and safeguarding the integrity of their respective departments. Steeped in wisdom, she graciously imparts invaluable advice on nurturing and sustaining a healthy co-founder relationship, emphasizing the indispensable ingredients of communication, trust, and shared values. <br/><br/>Brace yourself for an episode filled with insights that will empower aspiring entrepreneurs and ignite a passion for collaborative success.</p><p><br/></p><p><b>Learn more about Julie:</b></p><p>Julie Cole is a recovered lawyer, mom of six and co-founder of Mabel’s Labels. She is an award-winning entrepreneur, best-selling author, and sought after speaker and emcee. Julie is no stranger to the media, having appeared on NBC’s The Today Show, HLN’s Raising America, Breakfast Television, The Marilyn Denis Show, CP24, among many others. Her articles have appeared in The Huffington Post, Today’s Parent, The Globe and Mail, Profit Magazine, Working Mother Magazine, and numerous websites.</p><p><br/></p><p><b>Julie&apos;s Links:</b></p><p>Website: <a href='https://mabelslabels.com/'>https://mabelslabels.com/</a></p><p>Instagram: <a href='https://www.instagram.com/juliecoleinc/?hl=en'>https://www.instagram.com/juliecoleinc</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Julie Cole, co-founder of Mabel&apos;s Labels, discusses the dynamics of having multiple founders in an organization. We discuss the advantages of having co-founders, such as dividing tasks and providing emotional support, as well as the significance of having a solid shareholder&apos;s agreement and the delicate balance between being accountable to one another without falling into the trap of micromanagement.<br/><br/>Drawing from her own firsthand experiences of starting Mabel&apos;s Labels with her sister and two close friends, Julie candidly opens up about the challenges they encountered when it came to dividing responsibilities and safeguarding the integrity of their respective departments. Steeped in wisdom, she graciously imparts invaluable advice on nurturing and sustaining a healthy co-founder relationship, emphasizing the indispensable ingredients of communication, trust, and shared values. <br/><br/>Brace yourself for an episode filled with insights that will empower aspiring entrepreneurs and ignite a passion for collaborative success.</p><p><br/></p><p><b>Learn more about Julie:</b></p><p>Julie Cole is a recovered lawyer, mom of six and co-founder of Mabel’s Labels. She is an award-winning entrepreneur, best-selling author, and sought after speaker and emcee. Julie is no stranger to the media, having appeared on NBC’s The Today Show, HLN’s Raising America, Breakfast Television, The Marilyn Denis Show, CP24, among many others. Her articles have appeared in The Huffington Post, Today’s Parent, The Globe and Mail, Profit Magazine, Working Mother Magazine, and numerous websites.</p><p><br/></p><p><b>Julie&apos;s Links:</b></p><p>Website: <a href='https://mabelslabels.com/'>https://mabelslabels.com/</a></p><p>Instagram: <a href='https://www.instagram.com/juliecoleinc/?hl=en'>https://www.instagram.com/juliecoleinc</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 07 Jun 2023 05:00:00 -0400</pubDate>
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    <itunes:title>Jhana Li: Starting with Yes&#39;s and Scaling with No&#39;s</itunes:title>
    <title>Jhana Li: Starting with Yes&#39;s and Scaling with No&#39;s</title>
    <itunes:summary><![CDATA[As a Visionary, it's exciting to embrace new ideas, thoughts, and opportunities. However, it's crucial to take a step back and consider the impact it may have on your team and business. In this week's episode, we have Jhana, an Operations Consultant, who emphasizes the significance of stress-testing ideas, empowering operators, and building an exceptional team that supports CEOs and their visionary aspirations wholeheartedly.  We analyze the consequences of consistently embracing new ideas as...]]></itunes:summary>
    <description><![CDATA[<p>As a Visionary, it&apos;s exciting to embrace new ideas, thoughts, and opportunities. However, it&apos;s crucial to take a step back and consider the impact it may have on your team and business. In this week&apos;s episode, we have Jhana, an Operations Consultant, who emphasizes the significance of stress-testing ideas, empowering operators, and building an exceptional team that supports CEOs and their visionary aspirations wholeheartedly.<br/><br/>We analyze the consequences of consistently embracing new ideas as a Visionary, which can result in a reactive team that drains proactivity, motivation, and trust. Additionally, we explore strategies for achieving a perfect balance between agility and stability within a startup.<br/><br/>Tune in for valuable insights on overcoming obstacles and eliminating yourself as the hurdle your business faces while scaling<br/><br/><b>Learn more about Jhana:</b></p><p>Jhana Li has over 4 years experience as a COO and Operations Consultant for digital startups. She helps founders scale their businesses &amp; scale themselves out of the day-to-day by training their Operator to become the Second-In-Command. Her mission lies in transforming purpose-based businesses into vehicles for growth &amp; good.</p><p><br/></p><p><b>Jhana&apos;s Links:</b></p><p>Website: <a href='https://www.spyglassops.com/'>https://www.spyglassops.com/</a></p><p>Facebook Group: <a href='https://www.facebook.com/groups/spyglassops'>https://www.facebook.com/groups/spyglassops</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>As a Visionary, it&apos;s exciting to embrace new ideas, thoughts, and opportunities. However, it&apos;s crucial to take a step back and consider the impact it may have on your team and business. In this week&apos;s episode, we have Jhana, an Operations Consultant, who emphasizes the significance of stress-testing ideas, empowering operators, and building an exceptional team that supports CEOs and their visionary aspirations wholeheartedly.<br/><br/>We analyze the consequences of consistently embracing new ideas as a Visionary, which can result in a reactive team that drains proactivity, motivation, and trust. Additionally, we explore strategies for achieving a perfect balance between agility and stability within a startup.<br/><br/>Tune in for valuable insights on overcoming obstacles and eliminating yourself as the hurdle your business faces while scaling<br/><br/><b>Learn more about Jhana:</b></p><p>Jhana Li has over 4 years experience as a COO and Operations Consultant for digital startups. She helps founders scale their businesses &amp; scale themselves out of the day-to-day by training their Operator to become the Second-In-Command. Her mission lies in transforming purpose-based businesses into vehicles for growth &amp; good.</p><p><br/></p><p><b>Jhana&apos;s Links:</b></p><p>Website: <a href='https://www.spyglassops.com/'>https://www.spyglassops.com/</a></p><p>Facebook Group: <a href='https://www.facebook.com/groups/spyglassops'>https://www.facebook.com/groups/spyglassops</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 31 May 2023 05:00:00 -0400</pubDate>
    <itunes:duration>1744</itunes:duration>
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    <itunes:episode>40</itunes:episode>
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  <item>
    <itunes:title>Nicole Laino: Human Design - The Energetic Map to Understanding Yourself As A CEO</itunes:title>
    <title>Nicole Laino: Human Design - The Energetic Map to Understanding Yourself As A CEO</title>
    <itunes:summary><![CDATA[Have you ever wondered if there's a better way to understand your purpose and potential beyond traditional personality assessments? In this episode, I invite human design expert Nicole Laino to explore the fascinating world of human design.   Discover how human design is different from other assessments and how it serves as an energetic map to help you understand your unique energy type, regardless of your role in life. We also cover how human design can be used in hiring and team dynamics, a...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever wondered if there&apos;s a better way to understand your purpose and potential beyond traditional personality assessments? In this episode, I invite human design expert Nicole Laino to explore the fascinating world of human design. <br/><br/>Discover how human design is different from other assessments and how it serves as an energetic map to help you understand your unique energy type, regardless of your role in life. We also cover how human design can be used in hiring and team dynamics, as well as identify how it can be used to understand one&apos;s purpose and potential.<br/><br/>Join the conversation as we delve into the different types of human design and how to trust your defined energy. Tune in to learn how human design can help you and your team.<br/><br/><b>Learn more about Nicole:</b></p><p>Nicole Laino is a human design expert with a background that reaches all corners. From a successful acting career in Hollywood, to Goldman Sachs, to Founder of a CRM startup, Nicole has learned how organizations and people work, and she has engineered how to tap into flow. As a human design expert, Nicole helps high-performing entrepreneurs ditch burn out for good by locking in on their x-Factor and monetize their magic.</p><p><br/></p><p><b>Nicole&apos;s Links:</b></p><p>Website: <a href='https://www.nicolelaino.me/'>https://www.nicolelaino.me/</a></p><p>Instagram: <a href='https://www.instagram.com/nicolelainoofficial/'>https://www.instagram.com/nicolelainoofficial/</a></p><p>Human Design &quot;Flow-Ductivity&quot; Guide: <a href='https://www.nicolelaino.me/productivity'>https://www.nicolelaino.me/productivity</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever wondered if there&apos;s a better way to understand your purpose and potential beyond traditional personality assessments? In this episode, I invite human design expert Nicole Laino to explore the fascinating world of human design. <br/><br/>Discover how human design is different from other assessments and how it serves as an energetic map to help you understand your unique energy type, regardless of your role in life. We also cover how human design can be used in hiring and team dynamics, as well as identify how it can be used to understand one&apos;s purpose and potential.<br/><br/>Join the conversation as we delve into the different types of human design and how to trust your defined energy. Tune in to learn how human design can help you and your team.<br/><br/><b>Learn more about Nicole:</b></p><p>Nicole Laino is a human design expert with a background that reaches all corners. From a successful acting career in Hollywood, to Goldman Sachs, to Founder of a CRM startup, Nicole has learned how organizations and people work, and she has engineered how to tap into flow. As a human design expert, Nicole helps high-performing entrepreneurs ditch burn out for good by locking in on their x-Factor and monetize their magic.</p><p><br/></p><p><b>Nicole&apos;s Links:</b></p><p>Website: <a href='https://www.nicolelaino.me/'>https://www.nicolelaino.me/</a></p><p>Instagram: <a href='https://www.instagram.com/nicolelainoofficial/'>https://www.instagram.com/nicolelainoofficial/</a></p><p>Human Design &quot;Flow-Ductivity&quot; Guide: <a href='https://www.nicolelaino.me/productivity'>https://www.nicolelaino.me/productivity</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 24 May 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2691</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>39</itunes:episode>
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  <item>
    <itunes:title>Gabrielle Laura: How an Intuitive Channeler Can Help CEOs Trust Their Gut</itunes:title>
    <title>Gabrielle Laura: How an Intuitive Channeler Can Help CEOs Trust Their Gut</title>
    <itunes:summary><![CDATA[Have you ever felt hesitant about working with an intuitive channeler? Today I'm talking with Gabrielle to discuss the world of intuitive channelling and how it can help Visionaries connect with their higher selves, intuition, and spirit team to manifest abundance. In this episode, I express my curiosity and hesitation about working with someone like Gabrielle, an intuitive channeler. Gabrielle emphasizes the importance of operating with integrity when working as an intuitive channeler and sh...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever felt hesitant about working with an intuitive channeler? Today I&apos;m talking with Gabrielle to discuss the world of intuitive channelling and how it can help Visionaries connect with their higher selves, intuition, and spirit team to manifest abundance. In this episode, I express my curiosity and hesitation about working with someone like Gabrielle, an intuitive channeler. Gabrielle emphasizes the importance of operating with integrity when working as an intuitive channeler and shares her thoughts on how some people in this field lack integrity.<br/><br/>We delve into the common roadblocks that high-achieving female CEOs face when it comes to their intuition and self-worth and how working with an intuitive channeller can support them through this. Gabrielle reveals her approach to helping clients find their own answers by tapping into their intuition and empowering them to trust themselves. <br/><br/>Tune in to this thought-provoking episode to explore the world of intuitive channelling and learn how working with an intuitive channeler can help you trust your intuition to manifest abundance and achieve your goals.</p><p><br/></p><p><b>Learn more about Gabrielle:</b></p><p>Gabrielle Laura is an intuitive channeler who helps entrepreneurs tap into their intuition so they can manifest more. Gabrielle&apos;s gift is her ability to channel what&apos;s manifested for people in their lifetime and the exact resistance that&apos;s preventing that manifestation from coming forward. Through EFT tapping, somatic work, channeling, and meditation, Gabrielle can help her clients release their resistance making them wide open channels for their manifestations.</p><p><br/></p><p><b>Gabrielle&apos;s Links:</b></p><p>Website: <a href='https://www.gabriellelaura.com'>www.gabriellelaura.com</a></p><p>Instagram: <a href='https://www.instagram.com/gabrielleelaura/'>https://www.instagram.com/gabrielleelaura/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever felt hesitant about working with an intuitive channeler? Today I&apos;m talking with Gabrielle to discuss the world of intuitive channelling and how it can help Visionaries connect with their higher selves, intuition, and spirit team to manifest abundance. In this episode, I express my curiosity and hesitation about working with someone like Gabrielle, an intuitive channeler. Gabrielle emphasizes the importance of operating with integrity when working as an intuitive channeler and shares her thoughts on how some people in this field lack integrity.<br/><br/>We delve into the common roadblocks that high-achieving female CEOs face when it comes to their intuition and self-worth and how working with an intuitive channeller can support them through this. Gabrielle reveals her approach to helping clients find their own answers by tapping into their intuition and empowering them to trust themselves. <br/><br/>Tune in to this thought-provoking episode to explore the world of intuitive channelling and learn how working with an intuitive channeler can help you trust your intuition to manifest abundance and achieve your goals.</p><p><br/></p><p><b>Learn more about Gabrielle:</b></p><p>Gabrielle Laura is an intuitive channeler who helps entrepreneurs tap into their intuition so they can manifest more. Gabrielle&apos;s gift is her ability to channel what&apos;s manifested for people in their lifetime and the exact resistance that&apos;s preventing that manifestation from coming forward. Through EFT tapping, somatic work, channeling, and meditation, Gabrielle can help her clients release their resistance making them wide open channels for their manifestations.</p><p><br/></p><p><b>Gabrielle&apos;s Links:</b></p><p>Website: <a href='https://www.gabriellelaura.com'>www.gabriellelaura.com</a></p><p>Instagram: <a href='https://www.instagram.com/gabrielleelaura/'>https://www.instagram.com/gabrielleelaura/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 17 May 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2159</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>38</itunes:episode>
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  <item>
    <itunes:title>Fortune One: The Perfect Marketing Leader</itunes:title>
    <title>Fortune One: The Perfect Marketing Leader</title>
    <itunes:summary><![CDATA[What is my Fortune Five Framework™, and how can it help CEOs and Rainmakers operate in their zone of genius? In this episode, I'll guide you through the first Fortune, which is the perfect marketing leader.  I explore the challenges that arise when marketing responsibilities go beyond their intended scope and the importance of marketing leaders serving prospects and the brand. Plus, I reveal how marketing and operations leaders work together to create a complementary team. I also delve into t...]]></itunes:summary>
    <description><![CDATA[<p>What is my Fortune Five Framework™, and how can it help CEOs and Rainmakers operate in their zone of genius? In this episode, I&apos;ll guide you through the first Fortune, which is the perfect marketing leader.<br/><br/>I explore the challenges that arise when marketing responsibilities go beyond their intended scope and the importance of marketing leaders serving prospects and the brand. Plus, I reveal how marketing and operations leaders work together to create a complementary team. I also delve into the importance of true leadership from all team members, no matter what their position is.<br/><br/>And that&apos;s not all - I discuss the fast-paced nature of marketing and sales and the &quot;Queen Bee Role&quot; from the book &quot;Clockwork&quot; by Mike Malowitz. This highlights the crucial importance of protecting the role of the CEO in a company.<br/><br/>Don&apos;t miss out on this must-listen episode, and get ready to discover the first Fortune in my Fortune Five Framework™!</p><p><br/></p><p><b>Links:</b></p><p>Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: <a href='https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=fortune-one&amp;utm_content=&amp;utm_campaign=spring-enrollment'>https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=fortune-one&amp;utm_content=&amp;utm_campaign=spring-enrollment</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>What is my Fortune Five Framework™, and how can it help CEOs and Rainmakers operate in their zone of genius? In this episode, I&apos;ll guide you through the first Fortune, which is the perfect marketing leader.<br/><br/>I explore the challenges that arise when marketing responsibilities go beyond their intended scope and the importance of marketing leaders serving prospects and the brand. Plus, I reveal how marketing and operations leaders work together to create a complementary team. I also delve into the importance of true leadership from all team members, no matter what their position is.<br/><br/>And that&apos;s not all - I discuss the fast-paced nature of marketing and sales and the &quot;Queen Bee Role&quot; from the book &quot;Clockwork&quot; by Mike Malowitz. This highlights the crucial importance of protecting the role of the CEO in a company.<br/><br/>Don&apos;t miss out on this must-listen episode, and get ready to discover the first Fortune in my Fortune Five Framework™!</p><p><br/></p><p><b>Links:</b></p><p>Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: <a href='https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=fortune-one&amp;utm_content=&amp;utm_campaign=spring-enrollment'>https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=fortune-one&amp;utm_content=&amp;utm_campaign=spring-enrollment</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 10 May 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2623</itunes:duration>
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    <itunes:episode>37</itunes:episode>
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  <item>
    <itunes:title>Rainmaker Open House Replay</itunes:title>
    <title>Rainmaker Open House Replay</title>
    <itunes:summary><![CDATA[Come and listen in on the replay of my exclusive one-hour event for those sincerely considering the Rainmaker Residency™. This is a chance for you to come and experience a true open house where you’ll get to see inside the program and ask burning questions.   Immerse yourself inside every nook and cranny (aka, every part of the program) as I unveil all the exclusive features available to you. No, this isn’t some webinar pitch slap. I’m actually walking you through the program, room by room.  ...]]></itunes:summary>
    <description><![CDATA[<p>Come and listen in on the replay of my exclusive one-hour event for those sincerely considering the Rainmaker Residency™. This is a chance for you to come and experience a true open house where you’ll get to see inside the program and ask burning questions. <br/><br/>Immerse yourself inside every nook and cranny (aka, every part of the program) as I unveil all the exclusive features available to you. No, this isn’t some webinar pitch slap. I’m actually walking you through the program, room by room.<br/><br/>Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: <a href='https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=open-house&amp;utm_content=&amp;utm_campaign=spring-enrollment'>https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=open-house&amp;utm_content=&amp;utm_campaign=spring-enrollment</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Come and listen in on the replay of my exclusive one-hour event for those sincerely considering the Rainmaker Residency™. This is a chance for you to come and experience a true open house where you’ll get to see inside the program and ask burning questions. <br/><br/>Immerse yourself inside every nook and cranny (aka, every part of the program) as I unveil all the exclusive features available to you. No, this isn’t some webinar pitch slap. I’m actually walking you through the program, room by room.<br/><br/>Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: <a href='https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=open-house&amp;utm_content=&amp;utm_campaign=spring-enrollment'>https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=open-house&amp;utm_content=&amp;utm_campaign=spring-enrollment</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Thu, 04 May 2023 09:00:00 -0400</pubDate>
    <itunes:duration>3772</itunes:duration>
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    <itunes:episode>36</itunes:episode>
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    <itunes:title>Why CEOs Should Not Be Their Own CMOs</itunes:title>
    <title>Why CEOs Should Not Be Their Own CMOs</title>
    <itunes:summary><![CDATA[Are you feeling the weight of carrying your business on your shoulders as the primary spokesperson and personal brand? Are you struggling to loosen the reins on your Chief Everything Officer title, especially when it comes to marketing? Well, buckle up because in this episode, I'm diving deep into the unique challenges faced by CEOs like you.  Let's face it, trying to do it all can be exhausting and overwhelming. But I've got some game-changing insights for you. I'll share the secrets to find...]]></itunes:summary>
    <description><![CDATA[<p>Are you feeling the weight of carrying your business on your shoulders as the primary spokesperson and personal brand? Are you struggling to loosen the reins on your Chief Everything Officer title, especially when it comes to marketing? Well, buckle up because in this episode, I&apos;m diving deep into the unique challenges faced by CEOs like you.<br/><br/>Let&apos;s face it, trying to do it all can be exhausting and overwhelming. But I&apos;ve got some game-changing insights for you. I&apos;ll share the secrets to finding the perfect marketing leader who can act as a proxy for you, not only supporting your team but also generating revenue, allowing you to finally unplug when you&apos;re out of the office.<br/><br/>Plus, you&apos;ll learn why relinquishing control can be tough but necessary for growth and how supporting the development of your Rainmaker can free you up to be the Visionary your company needs.<br/><br/>Trust me, this episode will be a game-changer for your business. So sit back, relax, and get ready to drop the CMO title!<br/><br/>Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: <a href='https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=ceos-not-cmos&amp;utm_content=&amp;utm_campaign=spring-enrollment'>https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=ceos-not-cmos&amp;utm_content=&amp;utm_campaign=spring-enrollment</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you feeling the weight of carrying your business on your shoulders as the primary spokesperson and personal brand? Are you struggling to loosen the reins on your Chief Everything Officer title, especially when it comes to marketing? Well, buckle up because in this episode, I&apos;m diving deep into the unique challenges faced by CEOs like you.<br/><br/>Let&apos;s face it, trying to do it all can be exhausting and overwhelming. But I&apos;ve got some game-changing insights for you. I&apos;ll share the secrets to finding the perfect marketing leader who can act as a proxy for you, not only supporting your team but also generating revenue, allowing you to finally unplug when you&apos;re out of the office.<br/><br/>Plus, you&apos;ll learn why relinquishing control can be tough but necessary for growth and how supporting the development of your Rainmaker can free you up to be the Visionary your company needs.<br/><br/>Trust me, this episode will be a game-changer for your business. So sit back, relax, and get ready to drop the CMO title!<br/><br/>Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: <a href='https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=ceos-not-cmos&amp;utm_content=&amp;utm_campaign=spring-enrollment'>https://rainmakerresidency.com/schedule?utm_source=podcast&amp;utm_medium=podcast&amp;utm_term=ceos-not-cmos&amp;utm_content=&amp;utm_campaign=spring-enrollment</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Wed, 26 Apr 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2533</itunes:duration>
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    <itunes:episode>35</itunes:episode>
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    <itunes:title>Paige Griffith: The Raw Truth Of Losing A Key Player Unexpectedly</itunes:title>
    <title>Paige Griffith: The Raw Truth Of Losing A Key Player Unexpectedly</title>
    <itunes:summary><![CDATA[Get ready to discover the transformative journey of entrepreneurship in this episode as I sit down with Paige Griffith, the Visionary behind The Legal Paige. Together, we uncover the raw truths about the identity shift that comes with being a CEO and founder and the challenges of delegation when your business bears your own name.  From discussing the inevitability of employee turnover to recognizing the need for team evolution, we leave no stone unturned. We also explore the emotional hurdles...]]></itunes:summary>
    <description><![CDATA[<p>Get ready to discover the transformative journey of entrepreneurship in this episode as I sit down with Paige Griffith, the Visionary behind The Legal Paige. Together, we uncover the raw truths about the identity shift that comes with being a CEO and founder and the challenges of delegation when your business bears your own name.<br/><br/>From discussing the inevitability of employee turnover to recognizing the need for team evolution, we leave no stone unturned. We also explore the emotional hurdles that come with leadership during difficult times and the importance of being a compassionate and heart-centric leader who prioritizes the growth and well-being of their team.<br/><br/>If you&apos;re a visionary entrepreneur striving to build and scale a successful business, then this episode is an absolute must-listen. Tune in for valuable insights and experiences that will help you navigate the rocky terrain of entrepreneurship with confidence and clarity.</p><p><br/></p><p><b>Learn more about Paige:</b></p><p>Paige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients and online community run legal and protected businesses through her contract shop, podcast, YouTube channel, and blog. Her mission is to create an online space where the law isn’t so scary and entrepreneurs can get legally legit in no time. Law aside, Paige is a Montana mom who loves hiking, lake time, and a good game of Catan.</p><p><br/></p><p><b>Paige&apos;s Links:</b></p><p>Website: <a href='https://thelegalpaige.com/'>https://thelegalpaige.com/</a></p><p>Instagram: <a href='https://www.instagram.com/thelegalpaige/'>https://www.instagram.com/thelegalpaige/</a></p><p>Facebook Group: <a href='https://www.facebook.com/groups/602195700208827'>https://www.facebook.com/groups/602195700208827</a></p><p><br/></p><p>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Get ready to discover the transformative journey of entrepreneurship in this episode as I sit down with Paige Griffith, the Visionary behind The Legal Paige. Together, we uncover the raw truths about the identity shift that comes with being a CEO and founder and the challenges of delegation when your business bears your own name.<br/><br/>From discussing the inevitability of employee turnover to recognizing the need for team evolution, we leave no stone unturned. We also explore the emotional hurdles that come with leadership during difficult times and the importance of being a compassionate and heart-centric leader who prioritizes the growth and well-being of their team.<br/><br/>If you&apos;re a visionary entrepreneur striving to build and scale a successful business, then this episode is an absolute must-listen. Tune in for valuable insights and experiences that will help you navigate the rocky terrain of entrepreneurship with confidence and clarity.</p><p><br/></p><p><b>Learn more about Paige:</b></p><p>Paige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients and online community run legal and protected businesses through her contract shop, podcast, YouTube channel, and blog. Her mission is to create an online space where the law isn’t so scary and entrepreneurs can get legally legit in no time. Law aside, Paige is a Montana mom who loves hiking, lake time, and a good game of Catan.</p><p><br/></p><p><b>Paige&apos;s Links:</b></p><p>Website: <a href='https://thelegalpaige.com/'>https://thelegalpaige.com/</a></p><p>Instagram: <a href='https://www.instagram.com/thelegalpaige/'>https://www.instagram.com/thelegalpaige/</a></p><p>Facebook Group: <a href='https://www.facebook.com/groups/602195700208827'>https://www.facebook.com/groups/602195700208827</a></p><p><br/></p><p>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 19 Apr 2023 05:00:00 -0400</pubDate>
    <itunes:duration>3620</itunes:duration>
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    <itunes:episode>34</itunes:episode>
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  <item>
    <itunes:title>Vanessa Alzate: How To Find Your Dream Team Players</itunes:title>
    <title>Vanessa Alzate: How To Find Your Dream Team Players</title>
    <itunes:summary><![CDATA[Have you ever found yourself looking outside your team or community for talent when the perfect candidate was right in front of you all along? Join us as Vanessa and Danielle from Anchored Training share their personal experiences in the Rainmaker Residency program and offer invaluable insights on building trust, validating ideas, and developing the discipline and discernment muscles.  Vanessa opens up about her perspective on recognizing and developing talent within a team or community and h...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever found yourself looking outside your team or community for talent when the perfect candidate was right in front of you all along? Join us as Vanessa and Danielle from Anchored Training share their personal experiences in the Rainmaker Residency program and offer invaluable insights on building trust, validating ideas, and developing the discipline and discernment muscles.<br/><br/>Vanessa opens up about her perspective on recognizing and developing talent within a team or community and her dedication to investing in the program. As Visionaries, we all know that recognizing and courting talent within our team is key to success. That&apos;s why we end the episode with actionable advice for CEOs on nurturing talent and creating strong working relationships. <br/><br/>And for those aspiring Rainmakers out there, we share tips on making the decision to join the Rainmaker Residency program, recognizing your unique skills and qualities, and the importance of trust and loyalty in any working relationship.<br/><br/><b>Learn more about Vanessa:</b></p><p>Vanessa Alzate is the Founder and CEO of Anchored Training, a custom training development agency. She received a BA in both Communications &amp; Political Science from Rutgers University, and an MS in Corporate &amp; Organizational Communication from Northeastern University. For over a decade, she has consulted with many mid-large organizations in industries ranging from pharmaceutical sales to fashion to develop training strategies tailored to each individual organization and team. Vanessa is a dynamic educator in the classroom and works to bring that classroom experience to life online via webinar training and eLearning.</p><p><br/><b>Vanessa&apos;s links:</b></p><p>Website: <a href='https://www.anchoredtraining.com/'>https://www.anchoredtraining.com/</a></p><p>Tiktok for learning and development they have resources here: <a href='https://mailtrack.io/trace/link/64a1fc175967e9fdfa39509d58cef28dd21809a9?url=https%3A%2F%2Fwww.anchoredtraining.com%2Ftiktok-resources&amp;userId=2293217&amp;signature=7db5d483c39c4a60'>https://www.anchoredtraining.com/tiktok-resources</a></p><p><br/></p><p>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever found yourself looking outside your team or community for talent when the perfect candidate was right in front of you all along? Join us as Vanessa and Danielle from Anchored Training share their personal experiences in the Rainmaker Residency program and offer invaluable insights on building trust, validating ideas, and developing the discipline and discernment muscles.<br/><br/>Vanessa opens up about her perspective on recognizing and developing talent within a team or community and her dedication to investing in the program. As Visionaries, we all know that recognizing and courting talent within our team is key to success. That&apos;s why we end the episode with actionable advice for CEOs on nurturing talent and creating strong working relationships. <br/><br/>And for those aspiring Rainmakers out there, we share tips on making the decision to join the Rainmaker Residency program, recognizing your unique skills and qualities, and the importance of trust and loyalty in any working relationship.<br/><br/><b>Learn more about Vanessa:</b></p><p>Vanessa Alzate is the Founder and CEO of Anchored Training, a custom training development agency. She received a BA in both Communications &amp; Political Science from Rutgers University, and an MS in Corporate &amp; Organizational Communication from Northeastern University. For over a decade, she has consulted with many mid-large organizations in industries ranging from pharmaceutical sales to fashion to develop training strategies tailored to each individual organization and team. Vanessa is a dynamic educator in the classroom and works to bring that classroom experience to life online via webinar training and eLearning.</p><p><br/><b>Vanessa&apos;s links:</b></p><p>Website: <a href='https://www.anchoredtraining.com/'>https://www.anchoredtraining.com/</a></p><p>Tiktok for learning and development they have resources here: <a href='https://mailtrack.io/trace/link/64a1fc175967e9fdfa39509d58cef28dd21809a9?url=https%3A%2F%2Fwww.anchoredtraining.com%2Ftiktok-resources&amp;userId=2293217&amp;signature=7db5d483c39c4a60'>https://www.anchoredtraining.com/tiktok-resources</a></p><p><br/></p><p>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 12 Apr 2023 05:00:00 -0400</pubDate>
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    <itunes:title>Shannon Matson: When Killer Marketers Need Other Marketers On The Team</itunes:title>
    <title>Shannon Matson: When Killer Marketers Need Other Marketers On The Team</title>
    <itunes:summary><![CDATA[Get ready for an insightful conversation with Shannon from The Social Bungalow as we explore the key to complementing your marketing team rather than competing with them. Shannon shares her expert strategies for dividing and conquering marketing lanes, leading to successful collaboration and shared learnings. But that's not all!   Shannon also opens up about her personal experiences with imposter syndrome and gaslighting, sharing her inspiring journey to finding space to have a "hot take...]]></itunes:summary>
    <description><![CDATA[<p>Get ready for an insightful conversation with Shannon from The Social Bungalow as we explore the key to complementing your marketing team rather than competing with them. Shannon shares her expert strategies for dividing and conquering marketing lanes, leading to successful collaboration and shared learnings. But that&apos;s not all! <br/><br/>Shannon also opens up about her personal experiences with imposter syndrome and gaslighting, sharing her inspiring journey to finding space to have a &quot;hot take&quot; and move forward. She encourages entrepreneurs to step out of shame and replant themselves in a bigger pot to grow their roots.<br/><br/>Shannon also emphasizes the importance of being real in both personal and professional relationships and how this authenticity can lead to real results and lasting connections. Don&apos;t miss out on this episode packed with expert insights and strategies for your brand&apos;s marketing success.</p><p><br/></p><p><b>Learn more about Shannon:</b></p><p>She’s the CEO and Founder of The Social Bungalow, an education company that helps entrepreneurs structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.</p><p><br/></p><p><b>Shannon&apos;s Links:</b></p><p>What’s Your Business Blindspot Quiz: <a href='https://thesocialbungalow.com/blindspot-quiz'>https://thesocialbungalow.com/blindspot-quiz</a></p><p>Instagram: <a href='https://www.instagram.com/thesocialbungalow/'>https://www.instagram.com/thesocialbungalow/</a></p><p>Website: <a href='https://thesocialbungalow.com/'>https://thesocialbungalow.com/</a></p><p><br/></p><p>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the fo</p>]]></description>
    <content:encoded><![CDATA[<p>Get ready for an insightful conversation with Shannon from The Social Bungalow as we explore the key to complementing your marketing team rather than competing with them. Shannon shares her expert strategies for dividing and conquering marketing lanes, leading to successful collaboration and shared learnings. But that&apos;s not all! <br/><br/>Shannon also opens up about her personal experiences with imposter syndrome and gaslighting, sharing her inspiring journey to finding space to have a &quot;hot take&quot; and move forward. She encourages entrepreneurs to step out of shame and replant themselves in a bigger pot to grow their roots.<br/><br/>Shannon also emphasizes the importance of being real in both personal and professional relationships and how this authenticity can lead to real results and lasting connections. Don&apos;t miss out on this episode packed with expert insights and strategies for your brand&apos;s marketing success.</p><p><br/></p><p><b>Learn more about Shannon:</b></p><p>She’s the CEO and Founder of The Social Bungalow, an education company that helps entrepreneurs structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.</p><p><br/></p><p><b>Shannon&apos;s Links:</b></p><p>What’s Your Business Blindspot Quiz: <a href='https://thesocialbungalow.com/blindspot-quiz'>https://thesocialbungalow.com/blindspot-quiz</a></p><p>Instagram: <a href='https://www.instagram.com/thesocialbungalow/'>https://www.instagram.com/thesocialbungalow/</a></p><p>Website: <a href='https://thesocialbungalow.com/'>https://thesocialbungalow.com/</a></p><p><br/></p><p>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the fo</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 05 Apr 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2964</itunes:duration>
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    <itunes:episode>32</itunes:episode>
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    <itunes:title>Doer vs Dream Marketing Teams</itunes:title>
    <title>Doer vs Dream Marketing Teams</title>
    <itunes:summary><![CDATA[Have you ever felt like your marketing team could be so much better? Perhaps you're a part of the team, and you see the incredible potential that is just waiting to be unlocked. But unfortunately, the team is not running as smoothly as it could be.  If you're finding that your team is simply ticking off tasks and leaving it at that, or if mistakes are happening during launches, or if everyone is looking at you for answers, but you can't give enough time to them with everything else going on, ...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever felt like your marketing team could be so much better? Perhaps you&apos;re a part of the team, and you see the incredible potential that is just waiting to be unlocked. But unfortunately, the team is not running as smoothly as it could be.<br/><br/>If you&apos;re finding that your team is simply ticking off tasks and leaving it at that, or if mistakes are happening during launches, or if everyone is looking at you for answers, but you can&apos;t give enough time to them with everything else going on, then you might be on a doer team. But don&apos;t worry, the issue is not uncommon. In fact, most online Visionaries have doer marketing teams when what they really need is a dream marketing team.<br/><br/>In today&apos;s episode, I will outline not only the difference between the two types of teams but also how you can identify if you&apos;re on a doer team. And that&apos;s not all - I&apos;m also going to share how a dream team is possible and can work smoothly, just like you&apos;ve always dreamed of.<br/><br/>So get ready because I&apos;m going to break down the top 3 things that can convert doer teams into dream teams in this episode.<br/><br/>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever felt like your marketing team could be so much better? Perhaps you&apos;re a part of the team, and you see the incredible potential that is just waiting to be unlocked. But unfortunately, the team is not running as smoothly as it could be.<br/><br/>If you&apos;re finding that your team is simply ticking off tasks and leaving it at that, or if mistakes are happening during launches, or if everyone is looking at you for answers, but you can&apos;t give enough time to them with everything else going on, then you might be on a doer team. But don&apos;t worry, the issue is not uncommon. In fact, most online Visionaries have doer marketing teams when what they really need is a dream marketing team.<br/><br/>In today&apos;s episode, I will outline not only the difference between the two types of teams but also how you can identify if you&apos;re on a doer team. And that&apos;s not all - I&apos;m also going to share how a dream team is possible and can work smoothly, just like you&apos;ve always dreamed of.<br/><br/>So get ready because I&apos;m going to break down the top 3 things that can convert doer teams into dream teams in this episode.<br/><br/>Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th &amp; 27th: <a href='https://rainmakerresidency.com/team-vip-intensive'>https://rainmakerresidency.com/team-vip-intensive</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 29 Mar 2023 05:00:00 -0400</pubDate>
    <itunes:duration>1651</itunes:duration>
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    <itunes:episode>31</itunes:episode>
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    <itunes:title>Alexis Dean: Why CEOs Are Dumping Their Own Masterminds</itunes:title>
    <title>Alexis Dean: Why CEOs Are Dumping Their Own Masterminds</title>
    <itunes:summary><![CDATA[If you've started to resent the program you have created and are worried you are outgrowing your audience or questioning it, in this episode, Alexis and I discuss how it could just be down to a lack of awareness and intentionally about how you put the mastermind together and how you show up inside of it.  Join us as we dive into the topic of masterminds with our guest, Alexis Dean, founder of The Dovetail Community of Women Entrepreneurs. Alexis shares her experience and insights on why succe...]]></itunes:summary>
    <description><![CDATA[<p>If you&apos;ve started to resent the program you have created and are worried you are outgrowing your audience or questioning it, in this episode, Alexis and I discuss how it could just be down to a lack of awareness and intentionally about how you put the mastermind together and how you show up inside of it.<br/><br/>Join us as we dive into the topic of masterminds with our guest, Alexis Dean, founder of The Dovetail Community of Women Entrepreneurs. Alexis shares her experience and insights on why successful women are closing down their masterminds and how you can avoid falling into the same trap.<br/><br/>Alexis shares her tips on removing yourself as the focus of the mastermind and becoming the steward of the community instead of the coach. We also discuss the importance of adjusting the power dynamic, separating the mastermind from being a space where everyone looks at you to lead, and creating a two-way street where you can receive and give. Plus, we touch on the importance of psychological safety in a mastermind and how it takes time to receive so that you don&apos;t disrupt the balance in the community.<br/><br/>But that&apos;s not all! We explore the impact of building a team from a following of people who aspire to be the CEO rather than hiring individuals who want to grow the company. <br/><br/>So, if you want to learn how to create a successful and thriving mastermind community instead of running from it and closing it down, don&apos;t miss this episode!<br/><br/><b>Learn more about Alexis:</b></p><p>Alexis Dean is the Founder of Two Roads Team Development, and The Dovetail Community of Women Entrepreneurs. With more than fifteen years experience and post-grad education as a professional facilitator, trainer, speaker and community leader, Alexis is passionate about psychological safety, team development, and supporting established entrepreneurs within a deeply connected community.</p><p><br/></p><p><b>Alexis&apos; Links:</b></p><p>Dovetail Instagram: <a href='https://www.instagram.com/dovetailcommunity/'>https://www.instagram.com/dovetailcommunity/</a></p><p>Alexis Instagram: <a href='https://www.instagram.com/alexis.dovetail/'>https://www.instagram.com/alexis.dovetail/</a></p><p>Website: <a href='https://dovetail.community/'>https://dovetail.community/</a></p><p>Dovetail Summit 2023: <a href='https://dovetail.community/summit'>https://dovetail.community/summit</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>If you&apos;ve started to resent the program you have created and are worried you are outgrowing your audience or questioning it, in this episode, Alexis and I discuss how it could just be down to a lack of awareness and intentionally about how you put the mastermind together and how you show up inside of it.<br/><br/>Join us as we dive into the topic of masterminds with our guest, Alexis Dean, founder of The Dovetail Community of Women Entrepreneurs. Alexis shares her experience and insights on why successful women are closing down their masterminds and how you can avoid falling into the same trap.<br/><br/>Alexis shares her tips on removing yourself as the focus of the mastermind and becoming the steward of the community instead of the coach. We also discuss the importance of adjusting the power dynamic, separating the mastermind from being a space where everyone looks at you to lead, and creating a two-way street where you can receive and give. Plus, we touch on the importance of psychological safety in a mastermind and how it takes time to receive so that you don&apos;t disrupt the balance in the community.<br/><br/>But that&apos;s not all! We explore the impact of building a team from a following of people who aspire to be the CEO rather than hiring individuals who want to grow the company. <br/><br/>So, if you want to learn how to create a successful and thriving mastermind community instead of running from it and closing it down, don&apos;t miss this episode!<br/><br/><b>Learn more about Alexis:</b></p><p>Alexis Dean is the Founder of Two Roads Team Development, and The Dovetail Community of Women Entrepreneurs. With more than fifteen years experience and post-grad education as a professional facilitator, trainer, speaker and community leader, Alexis is passionate about psychological safety, team development, and supporting established entrepreneurs within a deeply connected community.</p><p><br/></p><p><b>Alexis&apos; Links:</b></p><p>Dovetail Instagram: <a href='https://www.instagram.com/dovetailcommunity/'>https://www.instagram.com/dovetailcommunity/</a></p><p>Alexis Instagram: <a href='https://www.instagram.com/alexis.dovetail/'>https://www.instagram.com/alexis.dovetail/</a></p><p>Website: <a href='https://dovetail.community/'>https://dovetail.community/</a></p><p>Dovetail Summit 2023: <a href='https://dovetail.community/summit'>https://dovetail.community/summit</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 22 Mar 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2241</itunes:duration>
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    <itunes:episode>30</itunes:episode>
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  <item>
    <itunes:title>Dr Jordin Wiggins: CEOs Missing Out On A “Return On Intimacy”</itunes:title>
    <title>Dr Jordin Wiggins: CEOs Missing Out On A “Return On Intimacy”</title>
    <itunes:summary><![CDATA[Did you know that research shows that 50% of women will suffer from sexual dysfunction at some point in their lives? Today I am joined by Dr. Jordin Wiggins, a specialist in intimacy and feminine burnout, to explore this.   We discuss the concept of feminine and masculine energy and how this plays a significant role in our intimacy, as well as the different parts of ourselves, from how we show up in business to our family and with our partners.  It's often the case that we only ever address o...]]></itunes:summary>
    <description><![CDATA[<p>Did you know that research shows that 50% of women will suffer from sexual dysfunction at some point in their lives? Today I am joined by Dr. Jordin Wiggins, a specialist in intimacy and feminine burnout, to explore this. <br/><br/>We discuss the concept of feminine and masculine energy and how this plays a significant role in our intimacy, as well as the different parts of ourselves, from how we show up in business to our family and with our partners.<br/><br/>It&apos;s often the case that we only ever address our lack of intimacy when there&apos;s a problem, but Dr. Jordin encourages us to be more proactive in nurturing this aspect of our lives. She explains how many successful, high-achieving women suppress their feminine energy and how this can impact their intimacy. <br/><br/>Tune in to this insightful conversation as we explore the role of intimacy in our lives and how to achieve a better return on this valuable investment.<br/><br/><b>Learn more about Dr. Jordin:</b></p><p>Dr. Jordin is a Pleasure Expert, Naturopathic Doctor and Author. She is the CEO of the Pleasure Collective, a coaching community for CEOs and founders who want to be as badass in the bedroom as they are in the boardroom. She is the author of The Pink Canary, an investigation into the hidden secret to optimal women’s wellness and podcast host of The Pleasure Principles. She is a regular contributor to articles and TV, including Cityline, Cosmopolitan, and The Washington Post, advocating for women’s health and right to pleasure.</p><p><br/></p><p>Dr. Jordin gets it, because she was there too. A burnt out, divorced, owner of a 7 figure women&apos;s health clinic, feeling stuck and uninspired. Combining her years of medical and holistic knowledge with personal experience and exploration, she unlocked her desires, attracted her reality as a fulfilled CEO, mom, stepmom, doctor, friend, lover, and women’s wellness advocate. She believes that great sex is just the beginning - everything comes when you learn how to receive: better sex, better health, more wealth.</p><p><br/></p><p><b>Dr. Jordin&apos;s Links:</b></p><p>Website: <a href='https://www.thepleasurecollective.com/'>https://www.thepleasurecollective.com/</a></p><p>Instagram: <a href='https://www.instagram.com/drjordinwiggins/'>https://www.instagram.com/drjordinwiggins/</a></p><p>The Pleasure Fundamentals LIVE Event <a href='https://mailtrack.io/trace/link/23679aa0e460c1c66a412a3538dc6f2ec6e1273c?url=https%3A%2F%2Fwww.thepleasurecollective.com%2Ffundamentals&amp;userId=2293217&amp;signature=5776b0892f0d1b60'>https://www.thepleasurecollective.com/fundamentals</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Did you know that research shows that 50% of women will suffer from sexual dysfunction at some point in their lives? Today I am joined by Dr. Jordin Wiggins, a specialist in intimacy and feminine burnout, to explore this. <br/><br/>We discuss the concept of feminine and masculine energy and how this plays a significant role in our intimacy, as well as the different parts of ourselves, from how we show up in business to our family and with our partners.<br/><br/>It&apos;s often the case that we only ever address our lack of intimacy when there&apos;s a problem, but Dr. Jordin encourages us to be more proactive in nurturing this aspect of our lives. She explains how many successful, high-achieving women suppress their feminine energy and how this can impact their intimacy. <br/><br/>Tune in to this insightful conversation as we explore the role of intimacy in our lives and how to achieve a better return on this valuable investment.<br/><br/><b>Learn more about Dr. Jordin:</b></p><p>Dr. Jordin is a Pleasure Expert, Naturopathic Doctor and Author. She is the CEO of the Pleasure Collective, a coaching community for CEOs and founders who want to be as badass in the bedroom as they are in the boardroom. She is the author of The Pink Canary, an investigation into the hidden secret to optimal women’s wellness and podcast host of The Pleasure Principles. She is a regular contributor to articles and TV, including Cityline, Cosmopolitan, and The Washington Post, advocating for women’s health and right to pleasure.</p><p><br/></p><p>Dr. Jordin gets it, because she was there too. A burnt out, divorced, owner of a 7 figure women&apos;s health clinic, feeling stuck and uninspired. Combining her years of medical and holistic knowledge with personal experience and exploration, she unlocked her desires, attracted her reality as a fulfilled CEO, mom, stepmom, doctor, friend, lover, and women’s wellness advocate. She believes that great sex is just the beginning - everything comes when you learn how to receive: better sex, better health, more wealth.</p><p><br/></p><p><b>Dr. Jordin&apos;s Links:</b></p><p>Website: <a href='https://www.thepleasurecollective.com/'>https://www.thepleasurecollective.com/</a></p><p>Instagram: <a href='https://www.instagram.com/drjordinwiggins/'>https://www.instagram.com/drjordinwiggins/</a></p><p>The Pleasure Fundamentals LIVE Event <a href='https://mailtrack.io/trace/link/23679aa0e460c1c66a412a3538dc6f2ec6e1273c?url=https%3A%2F%2Fwww.thepleasurecollective.com%2Ffundamentals&amp;userId=2293217&amp;signature=5776b0892f0d1b60'>https://www.thepleasurecollective.com/fundamentals</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 15 Mar 2023 05:00:00 -0400</pubDate>
    <itunes:duration>2594</itunes:duration>
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    <itunes:episode>29</itunes:episode>
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  <item>
    <itunes:title>Gloria Chou: Healing Generational Trauma As A Leader</itunes:title>
    <title>Gloria Chou: Healing Generational Trauma As A Leader</title>
    <itunes:summary><![CDATA[In this episode, we explore the concept of generational trauma as a leader with special guest, Gloria Chou. She opens up about her own journey of burnout and how focusing on the energetics of her body helped her reconstruct her relationship with money and her mother. Joining in on the discussion, I share my own experiences with generational trauma and how it has affected my work ethic and tendencies towards overachieving.  We also explore the impact of generational trauma on successful busine...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, we explore the concept of generational trauma as a leader with special guest, Gloria Chou. She opens up about her own journey of burnout and how focusing on the energetics of her body helped her reconstruct her relationship with money and her mother. Joining in on the discussion, I share my own experiences with generational trauma and how it has affected my work ethic and tendencies towards overachieving.<br/><br/>We also explore the impact of generational trauma on successful businesses and how expectations can sometimes lead to sudden shutdowns. As a leader, Gloria shares her insights on empowering your team by focusing on your feminine energy and leading with an open fist.<br/><br/>If you&apos;re ready to start on the journey of healing your generational trauma, stepping into your leadership role, and empowering your team, then don&apos;t miss out on this episode!</p><p><br/></p><p><b>Learn more about my guest:</b></p><p><a href='https://www.gloriachoupr.com/'>Gloria Chou</a> is an award-winning Small Business PR coach and host of the top-rated <a href='https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586'>Small Business PR Podcast</a>. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, <a href='https://www.businessinsider.com/email-pitch-template-to-get-your-business-pr-on-podcasts-2021-12'>Business Insider,</a> Crunchbase and on over 40+ podcasts.<br/><br/>As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank.<br/><br/></p><p><b>Gloria&apos;s Links:</b></p><p>Instagram: <a href='https://instagram.com/gloriachoupr'>https://instagram.com/gloriachoupr</a></p><p>PR Secrets on demand masterclass: <a href='http://www.gloriachoupr.com/masterclass'>www.gloriachoupr.com/masterclass</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, we explore the concept of generational trauma as a leader with special guest, Gloria Chou. She opens up about her own journey of burnout and how focusing on the energetics of her body helped her reconstruct her relationship with money and her mother. Joining in on the discussion, I share my own experiences with generational trauma and how it has affected my work ethic and tendencies towards overachieving.<br/><br/>We also explore the impact of generational trauma on successful businesses and how expectations can sometimes lead to sudden shutdowns. As a leader, Gloria shares her insights on empowering your team by focusing on your feminine energy and leading with an open fist.<br/><br/>If you&apos;re ready to start on the journey of healing your generational trauma, stepping into your leadership role, and empowering your team, then don&apos;t miss out on this episode!</p><p><br/></p><p><b>Learn more about my guest:</b></p><p><a href='https://www.gloriachoupr.com/'>Gloria Chou</a> is an award-winning Small Business PR coach and host of the top-rated <a href='https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586'>Small Business PR Podcast</a>. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, <a href='https://www.businessinsider.com/email-pitch-template-to-get-your-business-pr-on-podcasts-2021-12'>Business Insider,</a> Crunchbase and on over 40+ podcasts.<br/><br/>As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank.<br/><br/></p><p><b>Gloria&apos;s Links:</b></p><p>Instagram: <a href='https://instagram.com/gloriachoupr'>https://instagram.com/gloriachoupr</a></p><p>PR Secrets on demand masterclass: <a href='http://www.gloriachoupr.com/masterclass'>www.gloriachoupr.com/masterclass</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/12391158-gloria-chou-healing-generational-trauma-as-a-leader.mp3" length="31139882" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 08 Mar 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2591</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>28</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Danielle Wiebe: Collaborating With Your Direct Competitors</itunes:title>
    <title>Danielle Wiebe: Collaborating With Your Direct Competitors</title>
    <itunes:summary><![CDATA[Are you hesitant to collaborate with your direct competitors? Well, fear not! In today's episode, Danielle shares her insights, and practical tips on how collaborating with competitors can actually be beneficial for both parties.  She explains why it's essential to have confidence in your unique spin on your business and why putting another business down or comparing their features to yours is never productive.   But how do you actually collaborate with your competitors? In this episode,...]]></itunes:summary>
    <description><![CDATA[<p>Are you hesitant to collaborate with your direct competitors? Well, fear not! In today&apos;s episode, Danielle shares her insights, and practical tips on how collaborating with competitors can actually be beneficial for both parties.<br/><br/>She explains why it&apos;s essential to have confidence in your unique spin on your business and why putting another business down or comparing their features to yours is never productive. <br/><br/>But how do you actually collaborate with your competitors? In this episode, we explore different collaboration opportunities, from joint products to speaking engagements and email list swaps. As well as how to transition from business &apos;friends&apos; to collaborators and how to overcome the awkwardness that may arise.<br/><br/>So, whether you&apos;re a business owner or entrepreneur, join us in this insightful and practical episode on how collaborating with competitors can benefit both parties and the industry as a whole. Don&apos;t miss out on the opportunity to learn how to grow and succeed together!</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Danielle is a community builder, collaboration expert, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 11 years of entrepreneurial experience in multiple different industries, (Including Sales for High-End Electronics, Health &amp; Wellness, Weddings, Conferences &amp; Digitial Marketing), Danielle loves teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses without having to work around the clock.<br/><br/>In the first 5 years of building Business Babes Collective, Danielle and her Team were able to launch into 5 chapters across North America. In 2020, the business was re-imagined with a huge emphasis on providing digital resources and support for Female Entrepreneurs.</p><p><br/></p><p><b>Danielle&apos;s Links:</b></p><p>Website: <a href='https://www.businessbabescollective.com/'>https://www.businessbabescollective.com/</a></p><p>Podcast: <a href='https://www.businessbabescollective.com/podcast'>https://www.businessbabescollective.com/podcast</a></p><p>Instagram: <a href='https://www.instagram.com/businessbabesco/'>https://www.instagram.com/businessbabesco/</a></p><p>Danielle&apos;s Instagram: <a href='https://www.instagram.com/danilivinglife/'>https://www.instagram.com/danilivinglife/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you hesitant to collaborate with your direct competitors? Well, fear not! In today&apos;s episode, Danielle shares her insights, and practical tips on how collaborating with competitors can actually be beneficial for both parties.<br/><br/>She explains why it&apos;s essential to have confidence in your unique spin on your business and why putting another business down or comparing their features to yours is never productive. <br/><br/>But how do you actually collaborate with your competitors? In this episode, we explore different collaboration opportunities, from joint products to speaking engagements and email list swaps. As well as how to transition from business &apos;friends&apos; to collaborators and how to overcome the awkwardness that may arise.<br/><br/>So, whether you&apos;re a business owner or entrepreneur, join us in this insightful and practical episode on how collaborating with competitors can benefit both parties and the industry as a whole. Don&apos;t miss out on the opportunity to learn how to grow and succeed together!</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Danielle is a community builder, collaboration expert, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 11 years of entrepreneurial experience in multiple different industries, (Including Sales for High-End Electronics, Health &amp; Wellness, Weddings, Conferences &amp; Digitial Marketing), Danielle loves teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses without having to work around the clock.<br/><br/>In the first 5 years of building Business Babes Collective, Danielle and her Team were able to launch into 5 chapters across North America. In 2020, the business was re-imagined with a huge emphasis on providing digital resources and support for Female Entrepreneurs.</p><p><br/></p><p><b>Danielle&apos;s Links:</b></p><p>Website: <a href='https://www.businessbabescollective.com/'>https://www.businessbabescollective.com/</a></p><p>Podcast: <a href='https://www.businessbabescollective.com/podcast'>https://www.businessbabescollective.com/podcast</a></p><p>Instagram: <a href='https://www.instagram.com/businessbabesco/'>https://www.instagram.com/businessbabesco/</a></p><p>Danielle&apos;s Instagram: <a href='https://www.instagram.com/danilivinglife/'>https://www.instagram.com/danilivinglife/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/12335705-danielle-wiebe-collaborating-with-your-direct-competitors.mp3" length="25968276" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 01 Mar 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2160</itunes:duration>
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    <itunes:episode>27</itunes:episode>
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  <item>
    <itunes:title>Audrey Saccone: Launch Manager Do&#39;s and Don&#39;ts</itunes:title>
    <title>Audrey Saccone: Launch Manager Do&#39;s and Don&#39;ts</title>
    <itunes:summary><![CDATA[Join us on this week's episode as we sit down with Audrey, a seasoned Launch Manager with experience working with Marie Forleo, Sophia Amoruso, and other big names in the business world. Audrey and I will share our insights on the differences between Launch Managers and Marketing Rainmakers and why a launch manager can be a long-term part of your team, not just for a one-time event.   Discover the best ways to utilize a Launch Manager and how Audrey helps visionaries take their ideas, as...]]></itunes:summary>
    <description><![CDATA[<p>Join us on this week&apos;s episode as we sit down with Audrey, a seasoned Launch Manager with experience working with Marie Forleo, Sophia Amoruso, and other big names in the business world. Audrey and I will share our insights on the differences between Launch Managers and Marketing Rainmakers and why a launch manager can be a long-term part of your team, not just for a one-time event. <br/><br/>Discover the best ways to utilize a Launch Manager and how Audrey helps visionaries take their ideas, assess what can be done realistically, and brings them to life. In addition, Audrey will talk about what happens in the case of last-minute launches and what kind of runway her team needs for a successful launch. Hear about different scenarios where a Launch Manager can be used, from live launching to turning an offer evergreen. Lastly, Audrey will share her thoughts on launch fatigue and launch methodology.<br/><br/></p><p><b>Learn more about Audrey:</b></p><p>Audrey Saccone is an experienced marketer and launch strategist with multiple 7- and 8-figure launches under her belt. Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space, where she&apos;s worked for major players like Marie Forleo and Sophia Amoruso.</p><p>Today, she serves the online business community through her full-service marketing and launch agency, Audrey Digital, and her education platform, Launch BFF. She takes the tried-and-true methods she&apos;s learned from working with the best, coupled with a healthy dose of resourcefulness, to help established entrepreneurs find success with tools and strategies that work and are the most authentic to them.</p><p><br/></p><p><b>Audrey&apos;s Links:</b></p><p>Launch BFF Website: <a href='https://www.launchbff.com/'>https://www.launchbff.com/</a> <br/>Instagram: <a href='https://www.instagram.com/launchbff/'>https://www.instagram.com/launchbff/</a> </p><p>Audrey Digital Website: <a href='https://www.audreydigital.co/'>https://www.audreydigital.co/</a> <br/>Instagram: <a href='https://www.instagram.com/audreydigital/'>https://www.instagram.com/audreydigital/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join us on this week&apos;s episode as we sit down with Audrey, a seasoned Launch Manager with experience working with Marie Forleo, Sophia Amoruso, and other big names in the business world. Audrey and I will share our insights on the differences between Launch Managers and Marketing Rainmakers and why a launch manager can be a long-term part of your team, not just for a one-time event. <br/><br/>Discover the best ways to utilize a Launch Manager and how Audrey helps visionaries take their ideas, assess what can be done realistically, and brings them to life. In addition, Audrey will talk about what happens in the case of last-minute launches and what kind of runway her team needs for a successful launch. Hear about different scenarios where a Launch Manager can be used, from live launching to turning an offer evergreen. Lastly, Audrey will share her thoughts on launch fatigue and launch methodology.<br/><br/></p><p><b>Learn more about Audrey:</b></p><p>Audrey Saccone is an experienced marketer and launch strategist with multiple 7- and 8-figure launches under her belt. Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space, where she&apos;s worked for major players like Marie Forleo and Sophia Amoruso.</p><p>Today, she serves the online business community through her full-service marketing and launch agency, Audrey Digital, and her education platform, Launch BFF. She takes the tried-and-true methods she&apos;s learned from working with the best, coupled with a healthy dose of resourcefulness, to help established entrepreneurs find success with tools and strategies that work and are the most authentic to them.</p><p><br/></p><p><b>Audrey&apos;s Links:</b></p><p>Launch BFF Website: <a href='https://www.launchbff.com/'>https://www.launchbff.com/</a> <br/>Instagram: <a href='https://www.instagram.com/launchbff/'>https://www.instagram.com/launchbff/</a> </p><p>Audrey Digital Website: <a href='https://www.audreydigital.co/'>https://www.audreydigital.co/</a> <br/>Instagram: <a href='https://www.instagram.com/audreydigital/'>https://www.instagram.com/audreydigital/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p><p><br/></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12224575</guid>
    <pubDate>Wed, 22 Feb 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2519</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>26</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>The Product Boss: Compassion &amp; Conflict Within A Partnership Dynamic</itunes:title>
    <title>The Product Boss: Compassion &amp; Conflict Within A Partnership Dynamic</title>
    <itunes:summary><![CDATA[Uncover the secrets to successful partnerships with Minna and Jacqueline, the Co-Founders of The Product Boss! These two experts have seen both the highs and lows of partnerships, but their current collaboration has stood the test of time.   Join us as we take a deep dive into their journey to finding the perfect partnership, from how it all started to how it's grown and evolved over the years. Discover the dynamic of who leads as the Driver and Visionary and how they work together to br...]]></itunes:summary>
    <description><![CDATA[<p>Uncover the secrets to successful partnerships with Minna and Jacqueline, the Co-Founders of The Product Boss! These two experts have seen both the highs and lows of partnerships, but their current collaboration has stood the test of time. <br/><br/>Join us as we take a deep dive into their journey to finding the perfect partnership, from how it all started to how it&apos;s grown and evolved over the years. Discover the dynamic of who leads as the Driver and Visionary and how they work together to bring their vision to reality. <br/><br/>Get a unique insight into the similarities and differences in their perspectives on time and money, and find out how they handle conflicts with empathy and compassion. This episode is a must-listen for anyone in a partnership or considering one. Don&apos;t miss this chance to learn the key ingredients for a thriving partnership!</p><p><br/></p><p><b>Learn more about Product Boss:</b></p><p>Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million dollar companies. Together their goal is to change the landscape of product entrepreneurship by connecting women around the world through a blend of real-life business tactics, creative strategy and modern leadership.</p><p><br/></p><p><b>The Product Boss Links:</b></p><p>Website: <a href='https://www.theproductboss.com/'>https://www.theproductboss.com/</a></p><p>Podcast: <a href='https://www.theproductboss.com/podcast'>https://www.theproductboss.com/podcast</a></p><p>Instagram: <a href='https://www.instagram.com/theproductboss/'>https://www.instagram.com/theproductboss/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Uncover the secrets to successful partnerships with Minna and Jacqueline, the Co-Founders of The Product Boss! These two experts have seen both the highs and lows of partnerships, but their current collaboration has stood the test of time. <br/><br/>Join us as we take a deep dive into their journey to finding the perfect partnership, from how it all started to how it&apos;s grown and evolved over the years. Discover the dynamic of who leads as the Driver and Visionary and how they work together to bring their vision to reality. <br/><br/>Get a unique insight into the similarities and differences in their perspectives on time and money, and find out how they handle conflicts with empathy and compassion. This episode is a must-listen for anyone in a partnership or considering one. Don&apos;t miss this chance to learn the key ingredients for a thriving partnership!</p><p><br/></p><p><b>Learn more about Product Boss:</b></p><p>Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million dollar companies. Together their goal is to change the landscape of product entrepreneurship by connecting women around the world through a blend of real-life business tactics, creative strategy and modern leadership.</p><p><br/></p><p><b>The Product Boss Links:</b></p><p>Website: <a href='https://www.theproductboss.com/'>https://www.theproductboss.com/</a></p><p>Podcast: <a href='https://www.theproductboss.com/podcast'>https://www.theproductboss.com/podcast</a></p><p>Instagram: <a href='https://www.instagram.com/theproductboss/'>https://www.instagram.com/theproductboss/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/12224572-the-product-boss-compassion-conflict-within-a-partnership-dynamic.mp3" length="44229141" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12224572</guid>
    <pubDate>Wed, 15 Feb 2023 05:00:00 -0500</pubDate>
    <itunes:duration>3682</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>25</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>GeekPack®️: Inside Look Into The Visionary CEO &amp; Marketing Rainmaker Relationship</itunes:title>
    <title>GeekPack®️: Inside Look Into The Visionary CEO &amp; Marketing Rainmaker Relationship</title>
    <itunes:summary><![CDATA[Today we are exploring the dynamic relationship between a Visionary CEO with a big drive and big goals, and her talented and badass Rainmaker, who also happens to be step-mom and daughter. Tune in as we delve into how this dynamic started.   You'll hear from Julia, the Visionary CEO, as she shares where her vision comes from and why it means so much to her, and from Beth, the Rainmaker, as she explains how she got behind Julia's vision and how the relationship was formed from being step-...]]></itunes:summary>
    <description><![CDATA[<p>Today we are exploring the dynamic relationship between a Visionary CEO with a big drive and big goals, and her talented and badass Rainmaker, who also happens to be step-mom and daughter. Tune in as we delve into how this dynamic started. <br/><br/>You&apos;ll hear from Julia, the Visionary CEO, as she shares where her vision comes from and why it means so much to her, and from Beth, the Rainmaker, as she explains how she got behind Julia&apos;s vision and how the relationship was formed from being step-mom and step-daughter. We explore how Beth learned her skills through grit and hard work and how Julia has helped her grow as a leader. <br/><br/>Along the way, we&apos;ll discuss their different personalities and how this dynamic works. We&apos;ll also outline the recipe for success between this duo, from not surrounding yourself with &apos;yes&apos; people and being pushed out of your comfort zone to hiring students who are already bought into the organization&apos;s values.</p><p><br/></p><p><b>Learn more about my guest, Julia:</b></p><p>Julia has taught over 3,200 women (and some awesome men) to say &quot;YES&quot; to learning tech skills (most of whom never considered themselves techy in their lives)! She is a (former) military wife, self-taught web developer, lover of location independence, and a passionate advocate for women in tech! In the pursuit of her own career and career progression, she taught herself how to code. It was love at first sight and learning this one skill has changed her life in ways that she never thought possible.</p><p>Julia is incredibly fortunate to run her multiple 7-figure business from the comfort of her sofa (or wherever in the world she might be)... All because she stumbled upon tech and learned marketable in-demand skills! Empowering women and seeing others succeed is the biggest motivator for Julia. And so, she created a platform to teach others the skills that allowed her to take back control of her life and start living on her own terms.</p><p><br/></p><p><b>Learn more about my guest, Beth:</b></p><p>Beth has 7+ years of experience as a marketing and ops lead. In the last 4 years with GeekPack, she has planned and executed 7 major online events, resulting in over $1.4M in revenue. Her innovation and flexibility has built a sustainable ecosystem for marketing and sales, which can ride out any market conditions. Beth is passionate about empowering team members to act within their zone of genius and creates opportunities for growth within individual roles.</p><p><br/></p><p><b>Julia&apos;s Links:</b></p><p><a href='https://go.geekpack.com/geekpack'>https://go.geekpack.com/geekpack</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Today we are exploring the dynamic relationship between a Visionary CEO with a big drive and big goals, and her talented and badass Rainmaker, who also happens to be step-mom and daughter. Tune in as we delve into how this dynamic started. <br/><br/>You&apos;ll hear from Julia, the Visionary CEO, as she shares where her vision comes from and why it means so much to her, and from Beth, the Rainmaker, as she explains how she got behind Julia&apos;s vision and how the relationship was formed from being step-mom and step-daughter. We explore how Beth learned her skills through grit and hard work and how Julia has helped her grow as a leader. <br/><br/>Along the way, we&apos;ll discuss their different personalities and how this dynamic works. We&apos;ll also outline the recipe for success between this duo, from not surrounding yourself with &apos;yes&apos; people and being pushed out of your comfort zone to hiring students who are already bought into the organization&apos;s values.</p><p><br/></p><p><b>Learn more about my guest, Julia:</b></p><p>Julia has taught over 3,200 women (and some awesome men) to say &quot;YES&quot; to learning tech skills (most of whom never considered themselves techy in their lives)! She is a (former) military wife, self-taught web developer, lover of location independence, and a passionate advocate for women in tech! In the pursuit of her own career and career progression, she taught herself how to code. It was love at first sight and learning this one skill has changed her life in ways that she never thought possible.</p><p>Julia is incredibly fortunate to run her multiple 7-figure business from the comfort of her sofa (or wherever in the world she might be)... All because she stumbled upon tech and learned marketable in-demand skills! Empowering women and seeing others succeed is the biggest motivator for Julia. And so, she created a platform to teach others the skills that allowed her to take back control of her life and start living on her own terms.</p><p><br/></p><p><b>Learn more about my guest, Beth:</b></p><p>Beth has 7+ years of experience as a marketing and ops lead. In the last 4 years with GeekPack, she has planned and executed 7 major online events, resulting in over $1.4M in revenue. Her innovation and flexibility has built a sustainable ecosystem for marketing and sales, which can ride out any market conditions. Beth is passionate about empowering team members to act within their zone of genius and creates opportunities for growth within individual roles.</p><p><br/></p><p><b>Julia&apos;s Links:</b></p><p><a href='https://go.geekpack.com/geekpack'>https://go.geekpack.com/geekpack</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12144598</guid>
    <pubDate>Wed, 01 Feb 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2952</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>24</itunes:episode>
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  <item>
    <itunes:title>Dana Malstaff: What To Do When Your Team Stops Communicating</itunes:title>
    <title>Dana Malstaff: What To Do When Your Team Stops Communicating</title>
    <itunes:summary><![CDATA[Being a parent impacts the way you lead your business as a Visionary, and today I'm joined by Boss Mom, Dana Malstaff, to discuss what that teaches you. Dana first shares how Boss Mom was created, from being fired and falling pregnant to writing a book that paved the way for the Boss Mom business.  We explore the evolution of her team as Dana shares her first hire, from helping a few hours each week to pitch her on podcasts to now having an expansive team of incredible women who support her g...]]></itunes:summary>
    <description><![CDATA[<p>Being a parent impacts the way you lead your business as a Visionary, and today I&apos;m joined by Boss Mom, Dana Malstaff, to discuss what that teaches you. Dana first shares how Boss Mom was created, from being fired and falling pregnant to writing a book that paved the way for the Boss Mom business.<br/><br/>We explore the evolution of her team as Dana shares her first hire, from helping a few hours each week to pitch her on podcasts to now having an expansive team of incredible women who support her growth. Dana shares what she could have done differently with her team from the beginning, from hiring locally and within her community to finding a Rainmaker rather than a Project Manager. <br/><br/>Dana and I discuss project management and communicating with your team on hitting deadlines and completing tasks. Dana shares how she trains her team to prepare them to be open with communication and feedback. She also talks about how one of her team members can call her out in a loving way and how this relationship came to be over time. </p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Dana Malstaff is the Founder of Boss Mom and creator the Nurture to Convert Society. She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren&apos;t realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves.</p><p><br/></p><p><b>Dana&apos;s Links:</b></p><p>Reels with Integrity Masterclass <a href='http://www.boss-mom.com/reels'>www.boss-mom.com/reels</a></p><p>Website: <a href='https://boss-mom.com/'>https://boss-mom.com/</a></p><p>Instagram: <a href='https://www.instagram.com/danamalstaff/'>https://www.instagram.com/danamalstaff/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Being a parent impacts the way you lead your business as a Visionary, and today I&apos;m joined by Boss Mom, Dana Malstaff, to discuss what that teaches you. Dana first shares how Boss Mom was created, from being fired and falling pregnant to writing a book that paved the way for the Boss Mom business.<br/><br/>We explore the evolution of her team as Dana shares her first hire, from helping a few hours each week to pitch her on podcasts to now having an expansive team of incredible women who support her growth. Dana shares what she could have done differently with her team from the beginning, from hiring locally and within her community to finding a Rainmaker rather than a Project Manager. <br/><br/>Dana and I discuss project management and communicating with your team on hitting deadlines and completing tasks. Dana shares how she trains her team to prepare them to be open with communication and feedback. She also talks about how one of her team members can call her out in a loving way and how this relationship came to be over time. </p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Dana Malstaff is the Founder of Boss Mom and creator the Nurture to Convert Society. She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren&apos;t realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves.</p><p><br/></p><p><b>Dana&apos;s Links:</b></p><p>Reels with Integrity Masterclass <a href='http://www.boss-mom.com/reels'>www.boss-mom.com/reels</a></p><p>Website: <a href='https://boss-mom.com/'>https://boss-mom.com/</a></p><p>Instagram: <a href='https://www.instagram.com/danamalstaff/'>https://www.instagram.com/danamalstaff/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 25 Jan 2023 05:00:00 -0500</pubDate>
    <itunes:duration>3242</itunes:duration>
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    <itunes:episode>23</itunes:episode>
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  <item>
    <itunes:title>Hannah Nieves: Pulling Off Being A Multi-Passionate CEO</itunes:title>
    <title>Hannah Nieves: Pulling Off Being A Multi-Passionate CEO</title>
    <itunes:summary><![CDATA[Do you sometimes find it hard to dial down and focus on one thing because you're multi-passionate? Today's guest shares her story on just that, and yet how she enjoys being multi-passionate as it keeps things fun and challenging every day. Today's guest is Hannah Nieves, a multi-passionate Visionary with three successful brands. Hannah shares her journey from being multi-passionate, even from a child.  Hannah takes it back to the beginning of how she was able to grow her three successful bran...]]></itunes:summary>
    <description><![CDATA[<p>Do you sometimes find it hard to dial down and focus on one thing because you&apos;re multi-passionate? Today&apos;s guest shares her story on just that, and yet how she enjoys being multi-passionate as it keeps things fun and challenging every day. Today&apos;s guest is Hannah Nieves, a multi-passionate Visionary with three successful brands. Hannah shares her journey from being multi-passionate, even from a child.<br/><br/>Hannah takes it back to the beginning of how she was able to grow her three successful brands by listening to her gut and moving fast with her decision-making. She shares her advice to CEOs who are in the trenches who are working from the bottom up on how she can consistently access the balcony perspective of what she is doing. We discuss how Hannah invites her team to co-create and to feel involved in the direction of the business they are a part of rather than feeling left behind in the fast pace nature.<br/><br/>In this episode, we also explore the type of candidates who could be working for multi-passionate CEOs and what to expect when working alongside them. As well as how the current economy shouldn&apos;t hold you back from growing your business.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Hannah Nieves is a multidisciplinary entrepreneur, creative visionary and voice of inspiration for many. As a recognized expert in marketing, branding and PR, Hannah has been featured in Forbes, Nasdaq, In Style, Business Insider and has spoken at Northeastern University and Nasdaq Entrepreneurial Center. With a Bachelors of Business Administration from the AACSB accredited, Lubin School of Business. </p><p>Hannah is the founder of Hannah Nieves Consulting, a full service consulting agency, HN Haus, a network and business education platform for multi-passionate women, and This Hudson Studio, a multifunctional creative studio in the Hudson Valley. Hannah truly loves the work she does and created this business out of the sheer passion of being able to serve multidisciplinary founders. Since its inception Hannah has served hundreds of brands from across the globe and regularly talks about entrepreneurship on her top rated podcast, HN Haus.</p><p><br/></p><p><b>Hannah&apos;s Links:</b></p><p>Hn Haus: <a href='https://hnhaus.com/'>https://hnhaus.com/</a></p><p>Website: <a href='http://www.hannahnieves.co/'>www.hannahnieves.co</a></p><p>Instagram: <a href='http://www.instagram.com/hannahmnieves'>www.instagram.com/hannahmnieves</a></p><p>Facebook Page: <a href='https://www.facebook.com/hannahmnieves/'>https://www.facebook.com/hannahmnieves/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Do you sometimes find it hard to dial down and focus on one thing because you&apos;re multi-passionate? Today&apos;s guest shares her story on just that, and yet how she enjoys being multi-passionate as it keeps things fun and challenging every day. Today&apos;s guest is Hannah Nieves, a multi-passionate Visionary with three successful brands. Hannah shares her journey from being multi-passionate, even from a child.<br/><br/>Hannah takes it back to the beginning of how she was able to grow her three successful brands by listening to her gut and moving fast with her decision-making. She shares her advice to CEOs who are in the trenches who are working from the bottom up on how she can consistently access the balcony perspective of what she is doing. We discuss how Hannah invites her team to co-create and to feel involved in the direction of the business they are a part of rather than feeling left behind in the fast pace nature.<br/><br/>In this episode, we also explore the type of candidates who could be working for multi-passionate CEOs and what to expect when working alongside them. As well as how the current economy shouldn&apos;t hold you back from growing your business.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Hannah Nieves is a multidisciplinary entrepreneur, creative visionary and voice of inspiration for many. As a recognized expert in marketing, branding and PR, Hannah has been featured in Forbes, Nasdaq, In Style, Business Insider and has spoken at Northeastern University and Nasdaq Entrepreneurial Center. With a Bachelors of Business Administration from the AACSB accredited, Lubin School of Business. </p><p>Hannah is the founder of Hannah Nieves Consulting, a full service consulting agency, HN Haus, a network and business education platform for multi-passionate women, and This Hudson Studio, a multifunctional creative studio in the Hudson Valley. Hannah truly loves the work she does and created this business out of the sheer passion of being able to serve multidisciplinary founders. Since its inception Hannah has served hundreds of brands from across the globe and regularly talks about entrepreneurship on her top rated podcast, HN Haus.</p><p><br/></p><p><b>Hannah&apos;s Links:</b></p><p>Hn Haus: <a href='https://hnhaus.com/'>https://hnhaus.com/</a></p><p>Website: <a href='http://www.hannahnieves.co/'>www.hannahnieves.co</a></p><p>Instagram: <a href='http://www.instagram.com/hannahmnieves'>www.instagram.com/hannahmnieves</a></p><p>Facebook Page: <a href='https://www.facebook.com/hannahmnieves/'>https://www.facebook.com/hannahmnieves/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 18 Jan 2023 05:00:00 -0500</pubDate>
    <itunes:duration>1807</itunes:duration>
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    <itunes:episode>22</itunes:episode>
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  <item>
    <itunes:title>Dr. Hope: Nailing Entrepreneurship, Failing in Parenting</itunes:title>
    <title>Dr. Hope: Nailing Entrepreneurship, Failing in Parenting</title>
    <itunes:summary><![CDATA[Today I'm bringing on my parenting coach Dr. Hope to highlight why it feels like I'm nailing entrepreneurship, yet I'm failing at home as a parent. My husband and I often joke about what area is the hardest in our lives, from parenting and entrepreneurship to marriage, and why it feels like every day is groundhog day as parents.   We discuss the common themes, fears, and complaints among powerful entrepreneurs who are navigating parenting. I open up about my fears and feelings around parentin...]]></itunes:summary>
    <description><![CDATA[<p>Today I&apos;m bringing on my parenting coach Dr. Hope to highlight why it feels like I&apos;m nailing entrepreneurship, yet I&apos;m failing at home as a parent. My husband and I often joke about what area is the hardest in our lives, from parenting and entrepreneurship to marriage, and why it feels like every day is groundhog day as parents.</p><p><br/></p><p>We discuss the common themes, fears, and complaints among powerful entrepreneurs who are navigating parenting. I open up about my fears and feelings around parenting and how I had to relearn creating boundaries with Dr. Hope&apos;s guidance. Dr. Hope shares what compassionate curiosity is, what our child behavior means and how to create adults that access their feelings in a safe way.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Dr. Hope Seidel is a mother of two young adults, a pediatrician and business owner, and a private consultant for powerful women and men who find parenting more challenging than their jobs. She coaches parents 1:1 to shift their mindset and improve their leadership and confidence. And ultimately to improve their connection with their kids.</p><p><br/></p><p><b>Dr. Hope&apos;s Links:</b></p><p>Website: <a href='https://parentwithhope.com/'>https://parentwithhope.com/</a></p><p>Instagram: <a href='https://www.instagram.com/parentwithhope/'>https://www.instagram.com/parentwithhope/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Today I&apos;m bringing on my parenting coach Dr. Hope to highlight why it feels like I&apos;m nailing entrepreneurship, yet I&apos;m failing at home as a parent. My husband and I often joke about what area is the hardest in our lives, from parenting and entrepreneurship to marriage, and why it feels like every day is groundhog day as parents.</p><p><br/></p><p>We discuss the common themes, fears, and complaints among powerful entrepreneurs who are navigating parenting. I open up about my fears and feelings around parenting and how I had to relearn creating boundaries with Dr. Hope&apos;s guidance. Dr. Hope shares what compassionate curiosity is, what our child behavior means and how to create adults that access their feelings in a safe way.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Dr. Hope Seidel is a mother of two young adults, a pediatrician and business owner, and a private consultant for powerful women and men who find parenting more challenging than their jobs. She coaches parents 1:1 to shift their mindset and improve their leadership and confidence. And ultimately to improve their connection with their kids.</p><p><br/></p><p><b>Dr. Hope&apos;s Links:</b></p><p>Website: <a href='https://parentwithhope.com/'>https://parentwithhope.com/</a></p><p>Instagram: <a href='https://www.instagram.com/parentwithhope/'>https://www.instagram.com/parentwithhope/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12009259</guid>
    <pubDate>Wed, 11 Jan 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2851</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>21</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Heather Chauvin: The #1 Secret To NOT Burning Out My Business, Team, and Self</itunes:title>
    <title>Heather Chauvin: The #1 Secret To NOT Burning Out My Business, Team, and Self</title>
    <itunes:summary><![CDATA[How we show up as leaders at home and work usually differs, you may be like today's guest Heather, who had a disconnect between being a fantastic leader in her business and feeling like she was failing as a parent. Today's interview explores managing your feelings, energy, and triggers at home and in your business.  Heather shares her journey between wanting to be a good mother and feeling fulfilled in her career. We explore how you might be addicted to stress and adrenaline and the importanc...]]></itunes:summary>
    <description><![CDATA[<p>How we show up as leaders at home and work usually differs, you may be like today&apos;s guest Heather, who had a disconnect between being a fantastic leader in her business and feeling like she was failing as a parent. Today&apos;s interview explores managing your feelings, energy, and triggers at home and in your business.<br/><br/>Heather shares her journey between wanting to be a good mother and feeling fulfilled in her career. We explore how you might be addicted to stress and adrenaline and the importance of looking for that high outside your business. <br/><br/>We discuss not reacting when you&apos;re in your red zone, how Heather operates to ensure her team feels supported even when they mess up, and how she leads by taking ownership of her trigger and the story it&apos;s telling her. In this episode, Heather also shares why you should manage your energy, not your time, and her workflow for processing her emotional regulation.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Heather Chauvin is a leadership coach who helps ‘successful’ women courageously and authentically live, work, and parent on their own terms. Heather started her career as a social worker helping adults understand children’s behavior. But it wasn’t until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more. When Heather isn’t working, you will find her living out what she teaches which may include kayaking Alaska, snowboarding, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It’s time to feel alive.</p><p><br/></p><p><b>Heather&apos;s Links:</b></p><p>The Energy Finder QUIZ. This quiz takes less than 2 minutes, and helps you identify where to focus, so you can conquer your dreams (without feeling like you’re failing as a mother): <a href='https://heatherchauvin.com/lifequiz'>https://heatherchauvin.com/lifequiz</a></p><p>Instagram: <a href='https://www.instagram.com/heatherchauvin_/'>https://www.instagram.com/heatherchauvin_/</a></p><p>Website: <a href='https://heatherchauvin.com/'>https://heatherchauvin.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>How we show up as leaders at home and work usually differs, you may be like today&apos;s guest Heather, who had a disconnect between being a fantastic leader in her business and feeling like she was failing as a parent. Today&apos;s interview explores managing your feelings, energy, and triggers at home and in your business.<br/><br/>Heather shares her journey between wanting to be a good mother and feeling fulfilled in her career. We explore how you might be addicted to stress and adrenaline and the importance of looking for that high outside your business. <br/><br/>We discuss not reacting when you&apos;re in your red zone, how Heather operates to ensure her team feels supported even when they mess up, and how she leads by taking ownership of her trigger and the story it&apos;s telling her. In this episode, Heather also shares why you should manage your energy, not your time, and her workflow for processing her emotional regulation.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Heather Chauvin is a leadership coach who helps ‘successful’ women courageously and authentically live, work, and parent on their own terms. Heather started her career as a social worker helping adults understand children’s behavior. But it wasn’t until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more. When Heather isn’t working, you will find her living out what she teaches which may include kayaking Alaska, snowboarding, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It’s time to feel alive.</p><p><br/></p><p><b>Heather&apos;s Links:</b></p><p>The Energy Finder QUIZ. This quiz takes less than 2 minutes, and helps you identify where to focus, so you can conquer your dreams (without feeling like you’re failing as a mother): <a href='https://heatherchauvin.com/lifequiz'>https://heatherchauvin.com/lifequiz</a></p><p>Instagram: <a href='https://www.instagram.com/heatherchauvin_/'>https://www.instagram.com/heatherchauvin_/</a></p><p>Website: <a href='https://heatherchauvin.com/'>https://heatherchauvin.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 04 Jan 2023 05:00:00 -0500</pubDate>
    <itunes:duration>3022</itunes:duration>
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    <itunes:episode>20</itunes:episode>
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    <itunes:title>Emily Reagan: Marketing Rainmakers vs Unicorn Assistants</itunes:title>
    <title>Emily Reagan: Marketing Rainmakers vs Unicorn Assistants</title>
    <itunes:summary><![CDATA[There are a lot of titles in the industry, and we understand that it can feel overwhelming to know which title and role you need to fill for your business. In today's episode, Emily Reagan explains how she landed on 'Marketing Assistant' as her title as she initially struggled to define how she assisted Visionaries.   We compare the difference between Marketing Rainmakers and Unicorn Assistants and explore the point in your business where you would consider bringing on a Rainmaker to sup...]]></itunes:summary>
    <description><![CDATA[<p>There are a lot of titles in the industry, and we understand that it can feel overwhelming to know which title and role you need to fill for your business. In today&apos;s episode, Emily Reagan explains how she landed on &apos;Marketing Assistant&apos; as her title as she initially struggled to define how she assisted Visionaries. <br/><br/>We compare the difference between Marketing Rainmakers and Unicorn Assistants and explore the point in your business where you would consider bringing on a Rainmaker to support the Assistant and relieve them of the duties that the Rainmaker should be fulfilling.<br/><br/>Emily shares a typical day for a digital marketing assistant on behalf of an organization. I clarify what a Rainmaker does to help you understand the differences between these two team members. Then, we outline a Frankenstein role and how to avoid creating a role like this in your business by setting your team members up for success and getting the most out of them.<br/><br/>If you need help determining what level of support you need in your business, listen to this interview as we help you identify which team member you need so that you can understand who you might need to hire to help support your marketing growth.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Emily Reagan is a jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer working with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses. She’s the founder of the Unicorn Digital Marketing Assistant School, where she teaches women the digital marketing skills to get hired online as an in-demand, highly sought-after unicorn digital marketing assistant.</p><p><br/></p><p><b>Emily&apos;s Links:</b></p><p>Hire a Unicorn Digital Marketing Assistant: <a href='http://hireaunicorn.com/'>hireaunicorn.com</a></p><p>Free Digital Marketing Training Series: <a href='https://emily-reagan.mykajabi.com/training'>https://emily-reagan.mykajabi.com/training</a></p><p>Website: <a href='https://emilyreaganpr.com/'>https://emilyreaganpr.com/</a></p><p>Instagram: <a href='https://www.instagram.com/emilyreaganpr/'>https://www.instagram.com/emilyreaganpr/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>There are a lot of titles in the industry, and we understand that it can feel overwhelming to know which title and role you need to fill for your business. In today&apos;s episode, Emily Reagan explains how she landed on &apos;Marketing Assistant&apos; as her title as she initially struggled to define how she assisted Visionaries. <br/><br/>We compare the difference between Marketing Rainmakers and Unicorn Assistants and explore the point in your business where you would consider bringing on a Rainmaker to support the Assistant and relieve them of the duties that the Rainmaker should be fulfilling.<br/><br/>Emily shares a typical day for a digital marketing assistant on behalf of an organization. I clarify what a Rainmaker does to help you understand the differences between these two team members. Then, we outline a Frankenstein role and how to avoid creating a role like this in your business by setting your team members up for success and getting the most out of them.<br/><br/>If you need help determining what level of support you need in your business, listen to this interview as we help you identify which team member you need so that you can understand who you might need to hire to help support your marketing growth.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Emily Reagan is a jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer working with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses. She’s the founder of the Unicorn Digital Marketing Assistant School, where she teaches women the digital marketing skills to get hired online as an in-demand, highly sought-after unicorn digital marketing assistant.</p><p><br/></p><p><b>Emily&apos;s Links:</b></p><p>Hire a Unicorn Digital Marketing Assistant: <a href='http://hireaunicorn.com/'>hireaunicorn.com</a></p><p>Free Digital Marketing Training Series: <a href='https://emily-reagan.mykajabi.com/training'>https://emily-reagan.mykajabi.com/training</a></p><p>Website: <a href='https://emilyreaganpr.com/'>https://emilyreaganpr.com/</a></p><p>Instagram: <a href='https://www.instagram.com/emilyreaganpr/'>https://www.instagram.com/emilyreaganpr/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p><br/></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 28 Dec 2022 05:00:00 -0500</pubDate>
    <itunes:duration>1869</itunes:duration>
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    <itunes:episode>19</itunes:episode>
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  <item>
    <itunes:title>Jessica Marx: Multi-Billion Dollar Start-Up Philosophies</itunes:title>
    <title>Jessica Marx: Multi-Billion Dollar Start-Up Philosophies</title>
    <itunes:summary><![CDATA[Are you asking yourself if it's the right time to relinquish sales to another person, and you're unsure if you are ready or even the type of person you should be looking for, today's guest, Jessica Marx, shares with you her multi-billion dollar start-up philosophies.  We discuss building your sales team as a Visionary and how selling in the online wild west is different from other arenas. Jessica explains why you're holding your business income back by being the only salesperson and how you c...]]></itunes:summary>
    <description><![CDATA[<p>Are you asking yourself if it&apos;s the right time to relinquish sales to another person, and you&apos;re unsure if you are ready or even the type of person you should be looking for, today&apos;s guest, Jessica Marx, shares with you her multi-billion dollar start-up philosophies.<br/><br/>We discuss building your sales team as a Visionary and how selling in the online wild west is different from other arenas. Jessica explains why you&apos;re holding your business income back by being the only salesperson and how you can bring people in to help you sell your offers. She also outlines how she helps guide entrepreneurs who feel bad at sales to be confident in training a team member to soar at selling their business offers. <br/><br/>This episode also explores the sales onboarding process and Jessica&apos;s tips on compensating your team members. So whether you think you&apos;re ready to bring on a sales team member or not, listen to this interview to prepare you for when the time comes. <br/><br/><b>Learn more about my guest:</b></p><p>Before Jessica launched her firm in 2018, she oversaw national sales and corporate strategy for a multi-billion dollar start-up. She was responsible for managing $100 million plus in annual budgets and over 500 employees. Jessica worked alongside the CEO and Board of Directors to develop strategies for the company&apos;s operational and sales divisions.<br/><br/>After having her twins four years ago, she realized going back to an incredibly demanding executive role working 80 hours a week wasn’t for her anymore. Jessica wanted to be present for her family and have the freedom she had long dreamed of.<br/><br/>Using her knowledge and experience, Jessica has now generated over EIGHT FIGURES in revenue for her clients, applying the same methods she utilizes for her own success. Throughout her career and building four businesses from the ground up, Jessica knows what it’s like to feel the fear, test the limits, and take the risks. Now, she teaches women just like you to do the same.<br/><br/><b>Jessica&apos;s Links:</b></p><p>Website: <a href='https://thejessicamarx.com/'>https://thejessicamarx.com/</a></p><p>Instagram: <a href='https://www.instagram.com/thejessicamarx'>https://www.instagram.com/thejessicamarx</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you asking yourself if it&apos;s the right time to relinquish sales to another person, and you&apos;re unsure if you are ready or even the type of person you should be looking for, today&apos;s guest, Jessica Marx, shares with you her multi-billion dollar start-up philosophies.<br/><br/>We discuss building your sales team as a Visionary and how selling in the online wild west is different from other arenas. Jessica explains why you&apos;re holding your business income back by being the only salesperson and how you can bring people in to help you sell your offers. She also outlines how she helps guide entrepreneurs who feel bad at sales to be confident in training a team member to soar at selling their business offers. <br/><br/>This episode also explores the sales onboarding process and Jessica&apos;s tips on compensating your team members. So whether you think you&apos;re ready to bring on a sales team member or not, listen to this interview to prepare you for when the time comes. <br/><br/><b>Learn more about my guest:</b></p><p>Before Jessica launched her firm in 2018, she oversaw national sales and corporate strategy for a multi-billion dollar start-up. She was responsible for managing $100 million plus in annual budgets and over 500 employees. Jessica worked alongside the CEO and Board of Directors to develop strategies for the company&apos;s operational and sales divisions.<br/><br/>After having her twins four years ago, she realized going back to an incredibly demanding executive role working 80 hours a week wasn’t for her anymore. Jessica wanted to be present for her family and have the freedom she had long dreamed of.<br/><br/>Using her knowledge and experience, Jessica has now generated over EIGHT FIGURES in revenue for her clients, applying the same methods she utilizes for her own success. Throughout her career and building four businesses from the ground up, Jessica knows what it’s like to feel the fear, test the limits, and take the risks. Now, she teaches women just like you to do the same.<br/><br/><b>Jessica&apos;s Links:</b></p><p>Website: <a href='https://thejessicamarx.com/'>https://thejessicamarx.com/</a></p><p>Instagram: <a href='https://www.instagram.com/thejessicamarx'>https://www.instagram.com/thejessicamarx</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 21 Dec 2022 05:00:00 -0500</pubDate>
    <itunes:duration>2418</itunes:duration>
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    <itunes:episode>18</itunes:episode>
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  <item>
    <itunes:title>Shana Lynn: Community Manager&#39;s Return on Retention</itunes:title>
    <title>Shana Lynn: Community Manager&#39;s Return on Retention</title>
    <itunes:summary><![CDATA[We spend a lot of time marketing and converting prospects, and this is my world, but it pains me to see these marketing strategies focus on the front side, but lack on the back side, and our customers aren't getting the same energy. So today, Shana, the community strategist behind many of the 7 &amp; 8-figure brands, joins us to explore the power of communities inside your business.  We discuss the evolution of communities, from growing a baby community to when you require support, the mistak...]]></itunes:summary>
    <description><![CDATA[<p>We spend a lot of time marketing and converting prospects, and this is my world, but it pains me to see these marketing strategies focus on the front side, but lack on the back side, and our customers aren&apos;t getting the same energy. So today, Shana, the community strategist behind many of the 7 &amp; 8-figure brands, joins us to explore the power of communities inside your business.<br/><br/>We discuss the evolution of communities, from growing a baby community to when you require support, the mistakes that happen when growing communities, and why you shouldn&apos;t just cherry-pick a community manager from your community. <br/><br/>Shana explores where to look for quality community managers, from inside your communities to hiring externally. We also discuss the three reasons community managers play an important role in your business.<br/><br/>In this episode, I opened up about being scared of a community that would get too big for me to handle and the potential of them turning on me. If you feel this too, Shana shares what to do if a community gets to that level.<br/><br/><b>Learn more about my guest:<br/></b>Shana is the community strategist behind many of the 7 &amp; 8 figure brands you love. With more than a decade of experience, she’s been speaking about online communities since 2008. She’s worked with industry leaders such as Stu McLaren, Jennifer Allwood, and Corinne Crabtree to help guide their community strategy and empower their community teams. As the founder of Community Cultivated, Shana helps online business owners maximize their profit and multiply their impact through community consulting, training, and support.</p><p><br/></p><p><b>Shana&apos;s Links:</b></p><p>Podcast: <a href='https://mailtrack.io/trace/link/f5e83d47cdf25d06582bc2232c803fd65d99d8dd?url=http%3A%2F%2Fcommunitycreatorspodcast.com&amp;userId=2293217&amp;signature=f28959f8cf2a27f8'>communitycreatorspodcast.com</a></p><p>Website: <a href='https://mailtrack.io/trace/link/12f762494f66d0cff44323b637bb817b1a3d63ac?url=http%3A%2F%2Fshanalynn.com&amp;userId=2293217&amp;signature=cbddc638d2c94cff'>shanalynn.com</a></p><p>Instagram: @shanaspeaks</p><p>FB: <a href='https://Facebook.com/shanaspeaks'>Facebook.com/shanaspeaks</a><br/><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>We spend a lot of time marketing and converting prospects, and this is my world, but it pains me to see these marketing strategies focus on the front side, but lack on the back side, and our customers aren&apos;t getting the same energy. So today, Shana, the community strategist behind many of the 7 &amp; 8-figure brands, joins us to explore the power of communities inside your business.<br/><br/>We discuss the evolution of communities, from growing a baby community to when you require support, the mistakes that happen when growing communities, and why you shouldn&apos;t just cherry-pick a community manager from your community. <br/><br/>Shana explores where to look for quality community managers, from inside your communities to hiring externally. We also discuss the three reasons community managers play an important role in your business.<br/><br/>In this episode, I opened up about being scared of a community that would get too big for me to handle and the potential of them turning on me. If you feel this too, Shana shares what to do if a community gets to that level.<br/><br/><b>Learn more about my guest:<br/></b>Shana is the community strategist behind many of the 7 &amp; 8 figure brands you love. With more than a decade of experience, she’s been speaking about online communities since 2008. She’s worked with industry leaders such as Stu McLaren, Jennifer Allwood, and Corinne Crabtree to help guide their community strategy and empower their community teams. As the founder of Community Cultivated, Shana helps online business owners maximize their profit and multiply their impact through community consulting, training, and support.</p><p><br/></p><p><b>Shana&apos;s Links:</b></p><p>Podcast: <a href='https://mailtrack.io/trace/link/f5e83d47cdf25d06582bc2232c803fd65d99d8dd?url=http%3A%2F%2Fcommunitycreatorspodcast.com&amp;userId=2293217&amp;signature=f28959f8cf2a27f8'>communitycreatorspodcast.com</a></p><p>Website: <a href='https://mailtrack.io/trace/link/12f762494f66d0cff44323b637bb817b1a3d63ac?url=http%3A%2F%2Fshanalynn.com&amp;userId=2293217&amp;signature=cbddc638d2c94cff'>shanalynn.com</a></p><p>Instagram: @shanaspeaks</p><p>FB: <a href='https://Facebook.com/shanaspeaks'>Facebook.com/shanaspeaks</a><br/><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/11855662-shana-lynn-community-manager-s-return-on-retention.mp3" length="31246773" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 14 Dec 2022 05:00:00 -0500</pubDate>
    <itunes:duration>2600</itunes:duration>
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    <itunes:episode>17</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Amanda Christine: 7 Levels Deep Interview Gamechanger</itunes:title>
    <title>Amanda Christine: 7 Levels Deep Interview Gamechanger</title>
    <itunes:summary><![CDATA[Are you currently facing challenges in recruiting team members? Today my guest, Amanda, shares her journey of team expansion, from the support she needed around her when she ran local events to now expanding her team to support her now she is traveling. We explore the challenges from recruiting locally to finding a team near her events and how Amanda finds high-quality team members.  Amanda shares her insights into what Visionaries can do to attract and retain world-class players. I also shar...]]></itunes:summary>
    <description><![CDATA[<p>Are you currently facing challenges in recruiting team members? Today my guest, Amanda, shares her journey of team expansion, from the support she needed around her when she ran local events to now expanding her team to support her now she is traveling. We explore the challenges from recruiting locally to finding a team near her events and how Amanda finds high-quality team members.<br/><br/>Amanda shares her insights into what Visionaries can do to attract and retain world-class players. I also share with you the 7 Levels Deep Interview exercise that I picked up when I worked with Dean Graziosi and Tony Robbins and how this helps you know the interview candidate&apos;s true values. If you want to hire world-class team members, listen to this interview.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Amanda is the founder of the Society of Women Business Owners (SOWBO), a membership community recognized for connecting, exciting, investing, and challenging female entrepreneurs. Amanda wants to live in a world where success is measured by genuine relationships, messy vulnerability, and passionate risk-taking. When she’s not working with business owners, you can find Amanda sipping coffee and intensely reading or writing at her favorite local coffee shop.<br/><br/>The SOWBO community was truly born out of a need for authentic, intimate, &amp; trusted relationships. We recognize that isolation is a dream-killer and that rising together is how we all win. Every aspect of SOWBO was designed for real women who desire profitable businesses. Trusted friendships are our main offering – everything else we do is created by requests from the women in our community.<br/><br/><b>Amanda&apos;s Links:</b></p><p>Website: <a href='https://sowbo.org/'>https://sowbo.org/</a></p><p>Facebook: <a href='https://www.facebook.com/SOWBOofficial/'>https://www.facebook.com/SOWBOofficial/</a></p><p>Instagram: <a href='https://www.instagram.com/sowbo_official/'>https://www.instagram.com/sowbo_official/</a></p><p><br/></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you currently facing challenges in recruiting team members? Today my guest, Amanda, shares her journey of team expansion, from the support she needed around her when she ran local events to now expanding her team to support her now she is traveling. We explore the challenges from recruiting locally to finding a team near her events and how Amanda finds high-quality team members.<br/><br/>Amanda shares her insights into what Visionaries can do to attract and retain world-class players. I also share with you the 7 Levels Deep Interview exercise that I picked up when I worked with Dean Graziosi and Tony Robbins and how this helps you know the interview candidate&apos;s true values. If you want to hire world-class team members, listen to this interview.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Amanda is the founder of the Society of Women Business Owners (SOWBO), a membership community recognized for connecting, exciting, investing, and challenging female entrepreneurs. Amanda wants to live in a world where success is measured by genuine relationships, messy vulnerability, and passionate risk-taking. When she’s not working with business owners, you can find Amanda sipping coffee and intensely reading or writing at her favorite local coffee shop.<br/><br/>The SOWBO community was truly born out of a need for authentic, intimate, &amp; trusted relationships. We recognize that isolation is a dream-killer and that rising together is how we all win. Every aspect of SOWBO was designed for real women who desire profitable businesses. Trusted friendships are our main offering – everything else we do is created by requests from the women in our community.<br/><br/><b>Amanda&apos;s Links:</b></p><p>Website: <a href='https://sowbo.org/'>https://sowbo.org/</a></p><p>Facebook: <a href='https://www.facebook.com/SOWBOofficial/'>https://www.facebook.com/SOWBOofficial/</a></p><p>Instagram: <a href='https://www.instagram.com/sowbo_official/'>https://www.instagram.com/sowbo_official/</a></p><p><br/></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Wed, 07 Dec 2022 05:00:00 -0500</pubDate>
    <itunes:duration>2276</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>16</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Tina Tower: Managing Teams Across The World</itunes:title>
    <title>Tina Tower: Managing Teams Across The World</title>
    <itunes:summary><![CDATA[I'm joined today by Tina, who is sharing how she manages to operate her organization with a global team with so many different cultures. Tina talks about how she leads her team through the times when she is dealing with conflict to praise, with not only varying cultures but working all around the world from each other.   In this episode, we discuss how things have changed since the great resignation, and the changes in the economic climate have impacted working with a global team. Tina shares...]]></itunes:summary>
    <description><![CDATA[<p>I&apos;m joined today by Tina, who is sharing how she manages to operate her organization with a global team with so many different cultures. Tina talks about how she leads her team through the times when she is dealing with conflict to praise, with not only varying cultures but working all around the world from each other.</p><p><br/></p><p>In this episode, we discuss how things have changed since the great resignation, and the changes in the economic climate have impacted working with a global team. Tina shares how she manages her teams, from weekly team meetings to systems, as well as giving some of her staff a work phone so they can separate work and life when they are operating opposite hours to one another. Whether you have a global team or aspiring to have one, this episode is a great insight into how Tina has successfully built a business globally.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Tina started her first business at the age of 20, and went from owning a small suburban tutoring centre and educational toy store, to a licence program and then a franchise by the age of 27. After 5 years of franchising Tina opened 35 Begin Bright centres with 120 staff.<br/><br/>After Begin Bright was acquired by an International education company in 2016, she started business coaching other people to scale their serviced based business. Tina found herself repeating a lot of the same fundamentals again and again to people who were paying top dollar for private coaching. So, she put the repetitive content into an online course. It went off!<br/><br/>Tina has helped hundreds of people package their expertise into an online course and launch it to the world, and through her program, Her Empire Builder is on a mission to help 100 women build a $1 million a year business by 2025.</p><p><br/></p><p><b>Tina&apos;s Links:</b></p><p>Website: <a href='https://www.tinatower.com/'>https://www.tinatower.com/</a></p><p>Her Empire Builder: <a href='https://herempirebuilder.com/'>https://herempirebuilder.com/</a></p><p>Instagram:<a href='https://www.instagram.com/tina_tower/'>https://www.instagram.com/tina_tower/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>I&apos;m joined today by Tina, who is sharing how she manages to operate her organization with a global team with so many different cultures. Tina talks about how she leads her team through the times when she is dealing with conflict to praise, with not only varying cultures but working all around the world from each other.</p><p><br/></p><p>In this episode, we discuss how things have changed since the great resignation, and the changes in the economic climate have impacted working with a global team. Tina shares how she manages her teams, from weekly team meetings to systems, as well as giving some of her staff a work phone so they can separate work and life when they are operating opposite hours to one another. Whether you have a global team or aspiring to have one, this episode is a great insight into how Tina has successfully built a business globally.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Tina started her first business at the age of 20, and went from owning a small suburban tutoring centre and educational toy store, to a licence program and then a franchise by the age of 27. After 5 years of franchising Tina opened 35 Begin Bright centres with 120 staff.<br/><br/>After Begin Bright was acquired by an International education company in 2016, she started business coaching other people to scale their serviced based business. Tina found herself repeating a lot of the same fundamentals again and again to people who were paying top dollar for private coaching. So, she put the repetitive content into an online course. It went off!<br/><br/>Tina has helped hundreds of people package their expertise into an online course and launch it to the world, and through her program, Her Empire Builder is on a mission to help 100 women build a $1 million a year business by 2025.</p><p><br/></p><p><b>Tina&apos;s Links:</b></p><p>Website: <a href='https://www.tinatower.com/'>https://www.tinatower.com/</a></p><p>Her Empire Builder: <a href='https://herempirebuilder.com/'>https://herempirebuilder.com/</a></p><p>Instagram:<a href='https://www.instagram.com/tina_tower/'>https://www.instagram.com/tina_tower/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/11709716-tina-tower-managing-teams-across-the-world.mp3" length="28964073" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 30 Nov 2022 05:00:00 -0500</pubDate>
    <itunes:duration>2410</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>15</itunes:episode>
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    <itunes:title>Stephanie Dove Blake: Insane Team Retention Within An Agency</itunes:title>
    <title>Stephanie Dove Blake: Insane Team Retention Within An Agency</title>
    <itunes:summary><![CDATA[Want to know how to craft a fantastic team as an agency owner? Today I'm joined by Stephanie Dove Blake, who shares how she finds her team members, builds them up into powerhouses, and supports them to thrive inside and outside her business. In this episode, Stephanie talks about why she uses personality assessments to empower her team to know themselves better so that they can work better as a team and allow her to be a better leader.  Stephanie's team is majority working moms, and she share...]]></itunes:summary>
    <description><![CDATA[<p>Want to know how to craft a fantastic team as an agency owner? Today I&apos;m joined by Stephanie Dove Blake, who shares how she finds her team members, builds them up into powerhouses, and supports them to thrive inside and outside her business. In this episode, Stephanie talks about why she uses personality assessments to empower her team to know themselves better so that they can work better as a team and allow her to be a better leader.<br/><br/>Stephanie&apos;s team is majority working moms, and she shares how she has set her business up to support her team and leads in a way that makes her team feel safe to work at home with their families. In addition, we discuss how she crafts her team, who only sometimes have the necessary experience, into experts in the field using her training methods. You&apos;ll love this episode if you&apos;re curious about growing a team inside your agency that doesn&apos;t have high turnover and embodies a culture.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Stephanie Dove Blake is a Two Comma Club Award winning techno-geek that helps passionate &amp; innovative entrepreneurs revolutionize their world by enabling them to get clear on their message and past the hurdles keeping them from their dreams.</p><p>Through her million dollar digital ads agency, Social Sparrow, she enables business owners to create and implement a plan to dominate their industry and live &quot;FULL OUT&quot; in their calling via high converting sales funnels, cutting edge Facebook Ad Strategy, and killer messenger bot strategy.</p><p>Stephanie is the wife to a red-bearded hero, mother to 4 extroverted blessings and a lover of all things marketing, Back to the Future, Princess Bride &amp; BlueBell Ice Cream.</p><p><br/></p><p><b>Stephanie&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/stephydove/'>https://www.instagram.com/stephydove/</a></p><p>Facebook: <a href='https://www.facebook.com/stephaniedoveblake/'>https://www.facebook.com/stephaniedoveblake/</a></p><p>Website: <a href='https://www.stephaniedoveblake.com/'>https://www.stephaniedoveblake.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Register for the Rainmaker Residency™ Open House on Nov 23, at 01:00 PM ET: <a href='https://bit.ly/rropenhouse'>https://bit.ly/rropenhouse</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rr</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Want to know how to craft a fantastic team as an agency owner? Today I&apos;m joined by Stephanie Dove Blake, who shares how she finds her team members, builds them up into powerhouses, and supports them to thrive inside and outside her business. In this episode, Stephanie talks about why she uses personality assessments to empower her team to know themselves better so that they can work better as a team and allow her to be a better leader.<br/><br/>Stephanie&apos;s team is majority working moms, and she shares how she has set her business up to support her team and leads in a way that makes her team feel safe to work at home with their families. In addition, we discuss how she crafts her team, who only sometimes have the necessary experience, into experts in the field using her training methods. You&apos;ll love this episode if you&apos;re curious about growing a team inside your agency that doesn&apos;t have high turnover and embodies a culture.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Stephanie Dove Blake is a Two Comma Club Award winning techno-geek that helps passionate &amp; innovative entrepreneurs revolutionize their world by enabling them to get clear on their message and past the hurdles keeping them from their dreams.</p><p>Through her million dollar digital ads agency, Social Sparrow, she enables business owners to create and implement a plan to dominate their industry and live &quot;FULL OUT&quot; in their calling via high converting sales funnels, cutting edge Facebook Ad Strategy, and killer messenger bot strategy.</p><p>Stephanie is the wife to a red-bearded hero, mother to 4 extroverted blessings and a lover of all things marketing, Back to the Future, Princess Bride &amp; BlueBell Ice Cream.</p><p><br/></p><p><b>Stephanie&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/stephydove/'>https://www.instagram.com/stephydove/</a></p><p>Facebook: <a href='https://www.facebook.com/stephaniedoveblake/'>https://www.facebook.com/stephaniedoveblake/</a></p><p>Website: <a href='https://www.stephaniedoveblake.com/'>https://www.stephaniedoveblake.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a><br/><br/>Register for the Rainmaker Residency™ Open House on Nov 23, at 01:00 PM ET: <a href='https://bit.ly/rropenhouse'>https://bit.ly/rropenhouse</a><br/><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a><br/><br/>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rr</a><br/><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a><br/><br/>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 23 Nov 2022 05:00:00 -0500</pubDate>
    <itunes:duration>2727</itunes:duration>
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    <itunes:title>The Journey of Becoming a Marketing Rainmaker (Alysha&#39;s Story)</itunes:title>
    <title>The Journey of Becoming a Marketing Rainmaker (Alysha&#39;s Story)</title>
    <itunes:summary><![CDATA[Curious about what a Rainmaker is? Today I'm joined by the Rainmaker of Powerplay, Alysha Nazabal. Today's interview discusses what a Rainmaker means to Alysha and her journey from Marketing Assistant to Rainmaker. Alysha is among the 1% of Rainmakers, and we dive into the experiences that have helped her step into her fierce leadership role. From spending 10 years with a company that didn't see her value to now becoming the Rainmaker for a Visionary who adores her, you'll hear Alysha's story...]]></itunes:summary>
    <description><![CDATA[<p>Curious about what a Rainmaker is? Today I&apos;m joined by the Rainmaker of Powerplay, Alysha Nazabal. Today&apos;s interview discusses what a Rainmaker means to Alysha and her journey from Marketing Assistant to Rainmaker. Alysha is among the 1% of Rainmakers, and we dive into the experiences that have helped her step into her fierce leadership role. From spending 10 years with a company that didn&apos;t see her value to now becoming the Rainmaker for a Visionary who adores her, you&apos;ll hear Alysha&apos;s story in this interview.</p><p><br/></p><p>At the start of Alysha&apos;s career, she was told that she would never succeed if she didn&apos;t get a college degree. We dive into what impact this had on her and how she could finally stop telling herself this story once she met her current Visionary. If you feel like you&apos;re in a depleting situation and think there are no good CEOs and companies, listen to this interview with Alysha as she shares how things turned around for the better.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Powerplay Website: <a href='https://wearepowerplay.com/'>https://wearepowerplay.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/>Register for the Rainmaker Residency™ Open House on Nov 23, at 01:00 PM ET: <a href='https://bit.ly/rropenhouse'>https://bit.ly/rropenhouse</a></p><p><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Curious about what a Rainmaker is? Today I&apos;m joined by the Rainmaker of Powerplay, Alysha Nazabal. Today&apos;s interview discusses what a Rainmaker means to Alysha and her journey from Marketing Assistant to Rainmaker. Alysha is among the 1% of Rainmakers, and we dive into the experiences that have helped her step into her fierce leadership role. From spending 10 years with a company that didn&apos;t see her value to now becoming the Rainmaker for a Visionary who adores her, you&apos;ll hear Alysha&apos;s story in this interview.</p><p><br/></p><p>At the start of Alysha&apos;s career, she was told that she would never succeed if she didn&apos;t get a college degree. We dive into what impact this had on her and how she could finally stop telling herself this story once she met her current Visionary. If you feel like you&apos;re in a depleting situation and think there are no good CEOs and companies, listen to this interview with Alysha as she shares how things turned around for the better.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Powerplay Website: <a href='https://wearepowerplay.com/'>https://wearepowerplay.com/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p><br/>Register for the Rainmaker Residency™ Open House on Nov 23, at 01:00 PM ET: <a href='https://bit.ly/rropenhouse'>https://bit.ly/rropenhouse</a></p><p><br/>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p><br/>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p><br/></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p><br/></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 16 Nov 2022 05:00:00 -0500</pubDate>
    <itunes:duration>4537</itunes:duration>
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    <itunes:episode>13</itunes:episode>
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    <itunes:title>Haley Burkhead: Art of Dethroning the Boss</itunes:title>
    <title>Haley Burkhead: Art of Dethroning the Boss</title>
    <itunes:summary><![CDATA[Wondering how to cultivate a team who feels empowered to share their opinions? Today I'm joined by Haley Burkhead as she shares her experience scaling her business and the relationship she has with her team members that allow them to take lead in their roles.  In this episode, Haley talks about what it was like being a people manager, the mistakes she has made along the way, and how she was able to grow her business to a place where she can automate her team and work minimal hours a week in h...]]></itunes:summary>
    <description><![CDATA[<p>Wondering how to cultivate a team who feels empowered to share their opinions? Today I&apos;m joined by Haley Burkhead as she shares her experience scaling her business and the relationship she has with her team members that allow them to take lead in their roles.<br/><br/>In this episode, Haley talks about what it was like being a people manager, the mistakes she has made along the way, and how she was able to grow her business to a place where she can automate her team and work minimal hours a week in her organization.<br/><br/>We discuss Haley&apos;s opinion on recruiting outside of the organization versus developing and promoting talent from within, as well as her insight into how she approaches training and developing her team members. She shares how one of her employees went from waitressing to throwing her hat into the ring as a customer support assistant, to now running Haley&apos;s entire company in an integral role as the Integrator.<br/><br/><b>Learn more about my guest:</b></p><p>Haley Burkhead is the creator of Recurring Profit where the mission is to bring a simple and automated approach to online businesses all over the world. She quit her job with $12 and turned that into a multi-million dollar company where her team and her help scale online course and membership sites.</p><p><br/></p><p><b>Haley&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/haleyburkhead/'>https://www.instagram.com/haleyburkhead/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Wondering how to cultivate a team who feels empowered to share their opinions? Today I&apos;m joined by Haley Burkhead as she shares her experience scaling her business and the relationship she has with her team members that allow them to take lead in their roles.<br/><br/>In this episode, Haley talks about what it was like being a people manager, the mistakes she has made along the way, and how she was able to grow her business to a place where she can automate her team and work minimal hours a week in her organization.<br/><br/>We discuss Haley&apos;s opinion on recruiting outside of the organization versus developing and promoting talent from within, as well as her insight into how she approaches training and developing her team members. She shares how one of her employees went from waitressing to throwing her hat into the ring as a customer support assistant, to now running Haley&apos;s entire company in an integral role as the Integrator.<br/><br/><b>Learn more about my guest:</b></p><p>Haley Burkhead is the creator of Recurring Profit where the mission is to bring a simple and automated approach to online businesses all over the world. She quit her job with $12 and turned that into a multi-million dollar company where her team and her help scale online course and membership sites.</p><p><br/></p><p><b>Haley&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/haleyburkhead/'>https://www.instagram.com/haleyburkhead/</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 09 Nov 2022 05:00:00 -0500</pubDate>
    <itunes:duration>2850</itunes:duration>
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    <itunes:title>Dr. Greg Bottaro: The Visionary CEO Mind &amp; All Its Parts</itunes:title>
    <title>Dr. Greg Bottaro: The Visionary CEO Mind &amp; All Its Parts</title>
    <itunes:summary><![CDATA[Do you feel like there's a constant battle inside of your brain with the different thoughts and feelings you're having? Today I'm joined by Dr. Greg Bottaro, a Catholic psychologist, who is going to talk us through the internal dialogue of a CEO at different stages of business growth.  Dr. Greg discusses how we have different parts of ourselves which each individually have their own feelings, and past experiences, and they can take lead or sit in the background and stay quiet at times.  I sha...]]></itunes:summary>
    <description><![CDATA[<p>Do you feel like there&apos;s a constant battle inside of your brain with the different thoughts and feelings you&apos;re having? Today I&apos;m joined by Dr. Greg Bottaro, a Catholic psychologist, who is going to talk us through the internal dialogue of a CEO at different stages of business growth.<br/><br/>Dr. Greg discusses how we have different parts of ourselves which each individually have their own feelings, and past experiences, and they can take lead or sit in the background and stay quiet at times.<br/><br/>I share my struggles with being a Visionary and still wanting to be a Rainmaker and how Dr. Greg helped me through this in today&apos;s episode. We discuss what it feels like as a Visionary and being afraid of not being your true self, afraid to share your vision so as to not scare your team away and the struggles of believing you can do it faster as the Visionary but still knowing you need the help of your team. Dr. Greg walks us through how to navigate your mind as a Visionary and why it&apos;s not just about how we manage the stuff up on the surface but about realizing there&apos;s a lot of stuff under the surface, in our minds, too.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Greg Bottaro, a Catholic psychologist, is the director of the CatholicPsych Institute and the CatholicPsych Academy. He developed the Catholic Mindfulness online course. Before getting his doctorate, he spent four years living as a Franciscan friar, serving the poor in the tradition of St. Francis.</p><p><br/></p><p><b>Dr. Greg&apos;s Links:</b></p><p>Website: <a href='https://www.catholicpsych.com/'>https://www.catholicpsych.com/</a></p><p>Instagram: <a href='https://www.instagram.com/CatholicPsych/'>https://www.instagram.com/CatholicPsych/</a></p><p>Mentorship: <a href='https://iddmentor.com/openhouse'>https://iddmentor.com/openhouse</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Do you feel like there&apos;s a constant battle inside of your brain with the different thoughts and feelings you&apos;re having? Today I&apos;m joined by Dr. Greg Bottaro, a Catholic psychologist, who is going to talk us through the internal dialogue of a CEO at different stages of business growth.<br/><br/>Dr. Greg discusses how we have different parts of ourselves which each individually have their own feelings, and past experiences, and they can take lead or sit in the background and stay quiet at times.<br/><br/>I share my struggles with being a Visionary and still wanting to be a Rainmaker and how Dr. Greg helped me through this in today&apos;s episode. We discuss what it feels like as a Visionary and being afraid of not being your true self, afraid to share your vision so as to not scare your team away and the struggles of believing you can do it faster as the Visionary but still knowing you need the help of your team. Dr. Greg walks us through how to navigate your mind as a Visionary and why it&apos;s not just about how we manage the stuff up on the surface but about realizing there&apos;s a lot of stuff under the surface, in our minds, too.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Greg Bottaro, a Catholic psychologist, is the director of the CatholicPsych Institute and the CatholicPsych Academy. He developed the Catholic Mindfulness online course. Before getting his doctorate, he spent four years living as a Franciscan friar, serving the poor in the tradition of St. Francis.</p><p><br/></p><p><b>Dr. Greg&apos;s Links:</b></p><p>Website: <a href='https://www.catholicpsych.com/'>https://www.catholicpsych.com/</a></p><p>Instagram: <a href='https://www.instagram.com/CatholicPsych/'>https://www.instagram.com/CatholicPsych/</a></p><p>Mentorship: <a href='https://iddmentor.com/openhouse'>https://iddmentor.com/openhouse</a></p><p><br/></p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! <a href='https://rainmakerresidency.com/optin-rrs'>https://rainmakerresidency.com/optin-rrs</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 02 Nov 2022 05:00:00 -0400</pubDate>
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    <itunes:title>Laura Couvillon: Team Expansion in the Wild Online Industry</itunes:title>
    <title>Laura Couvillon: Team Expansion in the Wild Online Industry</title>
    <itunes:summary><![CDATA[Are you currently in the process of expanding your team, maybe you keep facing hurdle after hurdle and can't seem to find the right candidates? Today I'm joined by Laura Couvillon, a Recruiting Specialist who works with online entrepreneurs to help them add to their dream teams. Laura shares with us today how to navigate the Digital Wild West to successfully grow your team, reduce the churn rate of your employees and contractors and gain more clarity in what roles you need to expand.  We disc...]]></itunes:summary>
    <description><![CDATA[<p>Are you currently in the process of expanding your team, maybe you keep facing hurdle after hurdle and can&apos;t seem to find the right candidates? Today I&apos;m joined by Laura Couvillon, a Recruiting Specialist who works with online entrepreneurs to help them add to their dream teams. Laura shares with us today how to navigate the Digital Wild West to successfully grow your team, reduce the churn rate of your employees and contractors and gain more clarity in what roles you need to expand.<br/><br/>We discuss the pitfalls of recruiting in the online industry and what Visionaries can start to do so they can get it right, and prepare themselves to have success when bringing on new team members. This episode is also great if you&apos;re a Rainmaker looking for your next organization to place your mark on but you have been potentially burnt in the past. Laura talks about how contractors and employees can set themselves up to find their perfect role, from how to prepare for initial conversations to ways of growing within a company.<br/><br/><b>Learn more about my guest:</b></p><p>Laura Couvillon is a Recruiting Specialist, Co-Founder, and CEO of IntegrateUp - a recruiting agency for online entrepreneurs. She describes herself as a professional matchmaker - creating long-term relationships between entrepreneurs and new hires in order to create dream teams.<br/><br/>Laura is a business owner, wife of 14 years, and mom to three kiddos - Elizabeth, Caleb, and Jacob. When she is not serving as a matchmaker, you’ll find her having FUN...because she is an enneagram 7! That fun includes playing with her kids, date nighting with her hubby, getting outside, and planning/dreaming/taking vacations!<br/><br/><b>Laura&apos;s Links:</b></p><p>Website: <a href='https://integrateup.co/'>https://integrateup.co/</a></p><p>Facebook Group: <a href='https://www.facebook.com/integrateup'>https://www.facebook.com/integrateup</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you currently in the process of expanding your team, maybe you keep facing hurdle after hurdle and can&apos;t seem to find the right candidates? Today I&apos;m joined by Laura Couvillon, a Recruiting Specialist who works with online entrepreneurs to help them add to their dream teams. Laura shares with us today how to navigate the Digital Wild West to successfully grow your team, reduce the churn rate of your employees and contractors and gain more clarity in what roles you need to expand.<br/><br/>We discuss the pitfalls of recruiting in the online industry and what Visionaries can start to do so they can get it right, and prepare themselves to have success when bringing on new team members. This episode is also great if you&apos;re a Rainmaker looking for your next organization to place your mark on but you have been potentially burnt in the past. Laura talks about how contractors and employees can set themselves up to find their perfect role, from how to prepare for initial conversations to ways of growing within a company.<br/><br/><b>Learn more about my guest:</b></p><p>Laura Couvillon is a Recruiting Specialist, Co-Founder, and CEO of IntegrateUp - a recruiting agency for online entrepreneurs. She describes herself as a professional matchmaker - creating long-term relationships between entrepreneurs and new hires in order to create dream teams.<br/><br/>Laura is a business owner, wife of 14 years, and mom to three kiddos - Elizabeth, Caleb, and Jacob. When she is not serving as a matchmaker, you’ll find her having FUN...because she is an enneagram 7! That fun includes playing with her kids, date nighting with her hubby, getting outside, and planning/dreaming/taking vacations!<br/><br/><b>Laura&apos;s Links:</b></p><p>Website: <a href='https://integrateup.co/'>https://integrateup.co/</a></p><p>Facebook Group: <a href='https://www.facebook.com/integrateup'>https://www.facebook.com/integrateup</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 26 Oct 2022 05:00:00 -0400</pubDate>
    <itunes:duration>2648</itunes:duration>
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    <itunes:episode>10</itunes:episode>
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    <itunes:title>My Personal Rainmaker Story with Special Guest Alysha Bell</itunes:title>
    <title>My Personal Rainmaker Story with Special Guest Alysha Bell</title>
    <itunes:summary><![CDATA[Are you curious to know about my Rainmaker story? I couldn't share it by myself, so I'm switching seats, and Alysha Bell, a Rainmaker inside the Rainmaker Residency™, is interviewing me today. I'm opening up and telling my story of being the Rainmaker for some of the biggest brands in the world.  We start by bringing it back to my childhood to uncover my work ethic and how my parents, who ran their company for over 30 years, helped craft me into the woman I am today. I share my experience fro...]]></itunes:summary>
    <description><![CDATA[<p>Are you curious to know about my Rainmaker story? I couldn&apos;t share it by myself, so I&apos;m switching seats, and Alysha Bell, a Rainmaker inside the Rainmaker Residency™, is interviewing me today. I&apos;m opening up and telling my story of being the Rainmaker for some of the biggest brands in the world.<br/><br/>We start by bringing it back to my childhood to uncover my work ethic and how my parents, who ran their company for over 30 years, helped craft me into the woman I am today. I share my experience from being a Marketing Intern at an MLM to becoming a Director of SEO &amp; PPC in my twenties and re-building the team from the ground up.<br/><br/>I share my first step into being a Visionary, from dropshipping bulk candy to side-hustling building my agency alongside growing my family. But when the pandemic hit, like many, my life changed completely. I took a step back and started working with some of the biggest brands from Pete Vargas to BossBabe. I discuss what it was like working as the Chief of Staff inside BossBabe, and how I eventually also became a Rainmaker for them too.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you curious to know about my Rainmaker story? I couldn&apos;t share it by myself, so I&apos;m switching seats, and Alysha Bell, a Rainmaker inside the Rainmaker Residency™, is interviewing me today. I&apos;m opening up and telling my story of being the Rainmaker for some of the biggest brands in the world.<br/><br/>We start by bringing it back to my childhood to uncover my work ethic and how my parents, who ran their company for over 30 years, helped craft me into the woman I am today. I share my experience from being a Marketing Intern at an MLM to becoming a Director of SEO &amp; PPC in my twenties and re-building the team from the ground up.<br/><br/>I share my first step into being a Visionary, from dropshipping bulk candy to side-hustling building my agency alongside growing my family. But when the pandemic hit, like many, my life changed completely. I took a step back and started working with some of the biggest brands from Pete Vargas to BossBabe. I discuss what it was like working as the Chief of Staff inside BossBabe, and how I eventually also became a Rainmaker for them too.<br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p><p>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 19 Oct 2022 05:00:00 -0400</pubDate>
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    <itunes:title>Brittany Ratelle: The Legal Journey As Your Brand Exposure Increases</itunes:title>
    <title>Brittany Ratelle: The Legal Journey As Your Brand Exposure Increases</title>
    <itunes:summary><![CDATA[Worried about crossing your t's and dotting your i's as your brand is growing? Today I'm joined by Brittany Ratelle, an attorney for creators and online business owners, and she shares with you how to protect you and your business legally as your brand exposure increases. We discuss a handful of different legal do's and don'ts in today's episode, sharing the common pitfalls that happen throughout the growth stage and what you can do to prepare yourself for the future.   Whether you're in...]]></itunes:summary>
    <description><![CDATA[<p>Worried about crossing your t&apos;s and dotting your i&apos;s as your brand is growing? Today I&apos;m joined by Brittany Ratelle, an attorney for creators and online business owners, and she shares with you how to protect you and your business legally as your brand exposure increases. We discuss a handful of different legal do&apos;s and don&apos;ts in today&apos;s episode, sharing the common pitfalls that happen throughout the growth stage and what you can do to prepare yourself for the future.<br/> </p><p>Whether you&apos;re in team expansion mode and you are wondering how you should legally classify your team that is helping you expand your business, or curious at what point you should trademark the ideas you have, we touch on so many areas in this episode. From how to manage the legalities behind business partnerships, Instagram giveaways, and the confusion behind the terms, to working with affiliates and how to protect your brand and educate your affiliates on how to use the assets correctly, you&apos;ll leave with a notebook full of areas you might need to tidy up in your business. And if you&apos;re a team member or looking to work with a brand with high exposure we cover how to protect your brand and previous work inside of your employment contract. <br/> </p><p>Brittany shares that you should set up your business as if you&apos;re building an empire to last (even if this isn&apos;t in the roadmap) to ensure you&apos;re protected as your brand exposure increases. <br/> </p><p><b>Learn more about my guest:</b></p><p>Brittany Ratelle is an attorney who helps creators and online business owners become more confident entrepreneurs. She has helped hundreds of founders protect and grow their brands and has worked with the Bucket List Family, Blogilates, Sharon Says So, Glo Atanmo, Jordan Page, Ashley Lemieux, Cake by Courtney, Kelsey Nixon, Six Sisters and others. </p><p> <br/>With a background in PR, marketing, and law, Brittany helps modern entrepreneurs navigate the digital landscape without losing their minds (or sense of humor). She believes in the power of cute office supplies AND good contracts and hosts a weekly podcast, Creative Counsel for Entrepreneurs, with business tips and inspiring founder stories from successful creative entrepreneurs. Brittany lives with her hunky husband and four kiddos in her beautiful hometown of Coeur d&apos;Alene, Idaho but helps clients all over the US. She also runs an e-commerce shop selling DIY legal resources called Creative Contracts. <br/> </p><p><b>Brittany&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/brittanyratelle/'>https://www.instagram.com/brittanyratelle/</a></p><p>Website: <a href='https://brittanyratelle.com/'>https://brittanyratelle.com/</a></p><p>Grab your contract templates: <a href='https://creativecontracts.co/'>https://creativecontracts.co/</a></p><p>Launch Legal Workbook, download for free: <a href='https://brittany-ratelle.mykajabi.com/Legally%20Legit%20Workbook'>https://brittany-ratelle.mykajabi.com/Legally%20Legit%20Workbook</a><br/>  <br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p>]]></description>
    <content:encoded><![CDATA[<p>Worried about crossing your t&apos;s and dotting your i&apos;s as your brand is growing? Today I&apos;m joined by Brittany Ratelle, an attorney for creators and online business owners, and she shares with you how to protect you and your business legally as your brand exposure increases. We discuss a handful of different legal do&apos;s and don&apos;ts in today&apos;s episode, sharing the common pitfalls that happen throughout the growth stage and what you can do to prepare yourself for the future.<br/> </p><p>Whether you&apos;re in team expansion mode and you are wondering how you should legally classify your team that is helping you expand your business, or curious at what point you should trademark the ideas you have, we touch on so many areas in this episode. From how to manage the legalities behind business partnerships, Instagram giveaways, and the confusion behind the terms, to working with affiliates and how to protect your brand and educate your affiliates on how to use the assets correctly, you&apos;ll leave with a notebook full of areas you might need to tidy up in your business. And if you&apos;re a team member or looking to work with a brand with high exposure we cover how to protect your brand and previous work inside of your employment contract. <br/> </p><p>Brittany shares that you should set up your business as if you&apos;re building an empire to last (even if this isn&apos;t in the roadmap) to ensure you&apos;re protected as your brand exposure increases. <br/> </p><p><b>Learn more about my guest:</b></p><p>Brittany Ratelle is an attorney who helps creators and online business owners become more confident entrepreneurs. She has helped hundreds of founders protect and grow their brands and has worked with the Bucket List Family, Blogilates, Sharon Says So, Glo Atanmo, Jordan Page, Ashley Lemieux, Cake by Courtney, Kelsey Nixon, Six Sisters and others. </p><p> <br/>With a background in PR, marketing, and law, Brittany helps modern entrepreneurs navigate the digital landscape without losing their minds (or sense of humor). She believes in the power of cute office supplies AND good contracts and hosts a weekly podcast, Creative Counsel for Entrepreneurs, with business tips and inspiring founder stories from successful creative entrepreneurs. Brittany lives with her hunky husband and four kiddos in her beautiful hometown of Coeur d&apos;Alene, Idaho but helps clients all over the US. She also runs an e-commerce shop selling DIY legal resources called Creative Contracts. <br/> </p><p><b>Brittany&apos;s Links:</b></p><p>Instagram: <a href='https://www.instagram.com/brittanyratelle/'>https://www.instagram.com/brittanyratelle/</a></p><p>Website: <a href='https://brittanyratelle.com/'>https://brittanyratelle.com/</a></p><p>Grab your contract templates: <a href='https://creativecontracts.co/'>https://creativecontracts.co/</a></p><p>Launch Legal Workbook, download for free: <a href='https://brittany-ratelle.mykajabi.com/Legally%20Legit%20Workbook'>https://brittany-ratelle.mykajabi.com/Legally%20Legit%20Workbook</a><br/>  <br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a></p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 12 Oct 2022 05:00:00 -0400</pubDate>
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    <itunes:episode>8</itunes:episode>
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    <itunes:title>Adrienne Richardson: The Power of Changing The CEO Narrative</itunes:title>
    <title>Adrienne Richardson: The Power of Changing The CEO Narrative</title>
    <itunes:summary><![CDATA[From clashing at the beginning of working alongside each other to now creating a bond beyond business, I'm joined by Adrienne Richardson as we share our journey of flipping the script. In this episode, we discuss the importance of changing the narrative as leaders and team members, as companies and vendors, and as people. Adrienne state's that when you aren't so focused on yourself as a leader you can flip the script by becoming curious, being humble, and having integrity.   Adrienne sha...]]></itunes:summary>
    <description><![CDATA[<p>From clashing at the beginning of working alongside each other to now creating a bond beyond business, I&apos;m joined by Adrienne Richardson as we share our journey of flipping the script. In this episode, we discuss the importance of changing the narrative as leaders and team members, as companies and vendors, and as people. Adrienne state&apos;s that when you aren&apos;t so focused on yourself as a leader you can flip the script by becoming curious, being humble, and having integrity.</p><p> <br/>Adrienne shares that trust and respect are of high importance when it comes to leading her team and how that ripples throughout her company. One of her favorite aspects of running a business is serving her team, pouring into them, and letting them shine and operate at their best, Adrienne talks about how it&apos;s a two-way street, to ensure when you&apos;re hiring and cultivating a team they embody your values and trust.</p><p> <br/><b>Learn more about my guest:</b></p><p>Adrienne Richardson is the owner and founder of Powerplay Media. She is the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day. She has spent more than 9 years and over $15 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 450,000 leads and $75,000,000 in sales for her clients.<br/> </p><p>She has helped over 6,000 high-level business owners create marketing strategies that allow their business to exponentially grow their revenue and impact in the world. She has worked with some of the top names like Digital Marketer, Pete Vargas, Russ Ruffino, BossBabe, Michael Hyatt, Jen Gottlieb &amp; Chris Winfield, Shanda Sumpter, Kendall Summerhawk, Emily Williams, Selena Soo, Bethany Hamilton, ThinkMedia and many more.<br/> </p><p><b>Adrienne&apos;s Links:</b></p><p>Website: <a href='https://wearepowerplay.com/'>https://wearepowerplay.com/</a></p><p>Instagram: <a href='https://www.instagram.com/adrienne_richardson_/'>https://www.instagram.com/adrienne_richardson_/</a></p><p>Audience Targeting Cheat Sheet: <a href='http://www.wearepowerplay.com/rainmaker'>www.wearepowerplay.com/rainmaker</a><br/>  </p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>From clashing at the beginning of working alongside each other to now creating a bond beyond business, I&apos;m joined by Adrienne Richardson as we share our journey of flipping the script. In this episode, we discuss the importance of changing the narrative as leaders and team members, as companies and vendors, and as people. Adrienne state&apos;s that when you aren&apos;t so focused on yourself as a leader you can flip the script by becoming curious, being humble, and having integrity.</p><p> <br/>Adrienne shares that trust and respect are of high importance when it comes to leading her team and how that ripples throughout her company. One of her favorite aspects of running a business is serving her team, pouring into them, and letting them shine and operate at their best, Adrienne talks about how it&apos;s a two-way street, to ensure when you&apos;re hiring and cultivating a team they embody your values and trust.</p><p> <br/><b>Learn more about my guest:</b></p><p>Adrienne Richardson is the owner and founder of Powerplay Media. She is the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day. She has spent more than 9 years and over $15 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 450,000 leads and $75,000,000 in sales for her clients.<br/> </p><p>She has helped over 6,000 high-level business owners create marketing strategies that allow their business to exponentially grow their revenue and impact in the world. She has worked with some of the top names like Digital Marketer, Pete Vargas, Russ Ruffino, BossBabe, Michael Hyatt, Jen Gottlieb &amp; Chris Winfield, Shanda Sumpter, Kendall Summerhawk, Emily Williams, Selena Soo, Bethany Hamilton, ThinkMedia and many more.<br/> </p><p><b>Adrienne&apos;s Links:</b></p><p>Website: <a href='https://wearepowerplay.com/'>https://wearepowerplay.com/</a></p><p>Instagram: <a href='https://www.instagram.com/adrienne_richardson_/'>https://www.instagram.com/adrienne_richardson_/</a></p><p>Audience Targeting Cheat Sheet: <a href='http://www.wearepowerplay.com/rainmaker'>www.wearepowerplay.com/rainmaker</a><br/>  </p><p>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 05 Oct 2022 05:00:00 -0400</pubDate>
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    <itunes:title>Adam Rundle: The Reality Behind Partnerships &amp; Team Compensation</itunes:title>
    <title>Adam Rundle: The Reality Behind Partnerships &amp; Team Compensation</title>
    <itunes:summary><![CDATA[Thinking about bringing on a partner into your business? Discussing starting a new business with your friends or family? Today I'm talking to Adam Rundle who shares his experience watching his family operate a business together, what motivated him to seek out a partner himself, and what it was like working in a partnership. Adam also talks about what it's like to have a successful partnership and what happened when his partner exited the business.  Additionally, we explore how to navigate inf...]]></itunes:summary>
    <description><![CDATA[<p>Thinking about bringing on a partner into your business? Discussing starting a new business with your friends or family? Today I&apos;m talking to Adam Rundle who shares his experience watching his family operate a business together, what motivated him to seek out a partner himself, and what it was like working in a partnership. Adam also talks about what it&apos;s like to have a successful partnership and what happened when his partner exited the business.<br/><br/>Additionally, we explore how to navigate influencer brands and what to do when you&apos;re showing your life and the luxuries you get to enjoy but you know your team isn&apos;t living that lifestyle. Adam also shares his insight into how to compensate your team and how you can avoid false promises that lead to employee upset.</p><p><br/><b>Resources Mentioned:</b></p><p>Visualize Value Twitter: <a href='https://twitter.com/visualizevalue'>https://twitter.com/visualizevalue</a></p><p>The Big Leap by Gay Hendricks</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Adam Rundle left his corporate finance career to begin helping online entrepreneurs build highly profitable businesses in a fractional CFO capacity. After noticing his entrepreneurial friends struggling with the overwhelm of finance, it brought him to design the Perfect P&amp;L Method. Fast-forward 5 years, and CleverProfits is a Financial Advisory firm that builds and implements world-class financial frameworks for fast-scaling online businesses. </p><p><b>Disclaimer: </b><br/><em>Adam Rundle was previously associated with CleverProfits but is no longer affiliated with the company in any capacity. Any views or statements expressed by Adam Rundle in this episode are their own and do not reflect the views or positions of CleverProfits. (Updated March 1, 2025)</em><br/> </p><p><b>Adam&apos;s Links:</b></p><p>Podcast - Expensive Advice: <a href='https://podcasts.apple.com/us/podcast/expensive-advice-with-adam-rundle/id1627846106'>https://podcasts.apple.com/us/podcast/expensive-advice-with-adam-rundle/id1627846106</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/adam-rundle-82653a3b/'>https://www.linkedin.com/in/adam-rundle-82653a3b/</a></p><p>Facebook: <a href='https://www.facebook.com/rundleadam'>https://www.facebook.com/rundleadam</a> </p><p><br/></p><p> <br/><b>Connect with Veronica </b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Thinking about bringing on a partner into your business? Discussing starting a new business with your friends or family? Today I&apos;m talking to Adam Rundle who shares his experience watching his family operate a business together, what motivated him to seek out a partner himself, and what it was like working in a partnership. Adam also talks about what it&apos;s like to have a successful partnership and what happened when his partner exited the business.<br/><br/>Additionally, we explore how to navigate influencer brands and what to do when you&apos;re showing your life and the luxuries you get to enjoy but you know your team isn&apos;t living that lifestyle. Adam also shares his insight into how to compensate your team and how you can avoid false promises that lead to employee upset.</p><p><br/><b>Resources Mentioned:</b></p><p>Visualize Value Twitter: <a href='https://twitter.com/visualizevalue'>https://twitter.com/visualizevalue</a></p><p>The Big Leap by Gay Hendricks</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Adam Rundle left his corporate finance career to begin helping online entrepreneurs build highly profitable businesses in a fractional CFO capacity. After noticing his entrepreneurial friends struggling with the overwhelm of finance, it brought him to design the Perfect P&amp;L Method. Fast-forward 5 years, and CleverProfits is a Financial Advisory firm that builds and implements world-class financial frameworks for fast-scaling online businesses. </p><p><b>Disclaimer: </b><br/><em>Adam Rundle was previously associated with CleverProfits but is no longer affiliated with the company in any capacity. Any views or statements expressed by Adam Rundle in this episode are their own and do not reflect the views or positions of CleverProfits. (Updated March 1, 2025)</em><br/> </p><p><b>Adam&apos;s Links:</b></p><p>Podcast - Expensive Advice: <a href='https://podcasts.apple.com/us/podcast/expensive-advice-with-adam-rundle/id1627846106'>https://podcasts.apple.com/us/podcast/expensive-advice-with-adam-rundle/id1627846106</a></p><p>LinkedIn: <a href='https://www.linkedin.com/in/adam-rundle-82653a3b/'>https://www.linkedin.com/in/adam-rundle-82653a3b/</a></p><p>Facebook: <a href='https://www.facebook.com/rundleadam'>https://www.facebook.com/rundleadam</a> </p><p><br/></p><p> <br/><b>Connect with Veronica </b></p><p>Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11179180</guid>
    <pubDate>Wed, 28 Sep 2022 05:00:00 -0400</pubDate>
    <itunes:duration>3192</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Kaitlyn Carlson: To Sell Or Not To Sell? That Is The Wrong Question</itunes:title>
    <title>Kaitlyn Carlson: To Sell Or Not To Sell? That Is The Wrong Question</title>
    <itunes:summary><![CDATA[Curious what it's like to work with a certified financial planner, when the best time is to hire a CFO? Join Kaitlyn and I in this episode where she shares what it is like to work with high profile CEOs and how she helps them focus on the higher level strategy to achieve the financial goals they set out. We discuss the difference in scaling a business to exit in the future versus growing a lifestyle business, and how you can live successfully whilst still preparing yourself and your business ...]]></itunes:summary>
    <description><![CDATA[<p>Curious what it&apos;s like to work with a certified financial planner, when the best time is to hire a CFO? Join Kaitlyn and I in this episode where she shares what it is like to work with high profile CEOs and how she helps them focus on the higher level strategy to achieve the financial goals they set out. We discuss the difference in scaling a business to exit in the future versus growing a lifestyle business, and how you can live successfully whilst still preparing yourself and your business to be ready to sell.<br/><br/>Whether you&apos;re just thinking about the what if&apos;s of selling your business or you&apos;re ready to burn it all to the ground, this episode will give you an insight into how Kaitlyn prepares her clients to build sustainable wealth and sell their business when the time is right.</p><p><br/><b>Learn more about my guest:</b></p><p>Kaitlyn is the Founder &amp; CEO of Theory Planning Partners, a boutique wealth creation firm for the top female entrepreneurs in the United States. Before launching Theory Planning Partners, Kaitlyn spent the majority of her career at UBS Financial Services, Inc., where she held roles in both the southern and northeastern regions of the U.S. There, she developed more than 300 financial plans for clients with assets ranging from $500,000 to $1 Billion. </p><p><br/><b>Kaitlyn&apos;s Links:</b><br/>Kaitlyn&apos;s website: <a href='https://theoryplanning.com/'>https://theoryplanning.com/</a></p><p>Kaitlyn&apos;s Instagram: <a href='https://www.instagram.com/theoryplanningpartners/'>https://www.instagram.com/theoryplanningpartners/</a></p><p><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Curious what it&apos;s like to work with a certified financial planner, when the best time is to hire a CFO? Join Kaitlyn and I in this episode where she shares what it is like to work with high profile CEOs and how she helps them focus on the higher level strategy to achieve the financial goals they set out. We discuss the difference in scaling a business to exit in the future versus growing a lifestyle business, and how you can live successfully whilst still preparing yourself and your business to be ready to sell.<br/><br/>Whether you&apos;re just thinking about the what if&apos;s of selling your business or you&apos;re ready to burn it all to the ground, this episode will give you an insight into how Kaitlyn prepares her clients to build sustainable wealth and sell their business when the time is right.</p><p><br/><b>Learn more about my guest:</b></p><p>Kaitlyn is the Founder &amp; CEO of Theory Planning Partners, a boutique wealth creation firm for the top female entrepreneurs in the United States. Before launching Theory Planning Partners, Kaitlyn spent the majority of her career at UBS Financial Services, Inc., where she held roles in both the southern and northeastern regions of the U.S. There, she developed more than 300 financial plans for clients with assets ranging from $500,000 to $1 Billion. </p><p><br/><b>Kaitlyn&apos;s Links:</b><br/>Kaitlyn&apos;s website: <a href='https://theoryplanning.com/'>https://theoryplanning.com/</a></p><p>Kaitlyn&apos;s Instagram: <a href='https://www.instagram.com/theoryplanningpartners/'>https://www.instagram.com/theoryplanningpartners/</a></p><p><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/11179177-kaitlyn-carlson-to-sell-or-not-to-sell-that-is-the-wrong-question.mp3" length="31695066" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11179177</guid>
    <pubDate>Wed, 21 Sep 2022 05:00:00 -0400</pubDate>
    <itunes:duration>2638</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Dan Davis: Showing Up When The Future Isn&#39;t Guaranteed</itunes:title>
    <title>Dan Davis: Showing Up When The Future Isn&#39;t Guaranteed</title>
    <itunes:summary><![CDATA[In today's episode, Dan Davis, founder of Stiry, shares that over the past 25 years, he has dealt with these mysterious symptoms. Around 4 years ago, things worsened when he couldn't work for periods but remained undiagnosed. Then, while working on one of his first projects through his business, divine intervention happened, and a Doctor was able to diagnose Dan finally.   For years Dan felt like he wasn't in alignment with himself and was hiding his health issues from his family, team, ...]]></itunes:summary>
    <description><![CDATA[<p>In today&apos;s episode, Dan Davis, founder of Stiry, shares that over the past 25 years, he has dealt with these mysterious symptoms. Around 4 years ago, things worsened when he couldn&apos;t work for periods but remained undiagnosed. Then, while working on one of his first projects through his business, divine intervention happened, and a Doctor was able to diagnose Dan finally.</p><p> <br/>For years Dan felt like he wasn&apos;t in alignment with himself and was hiding his health issues from his family, team, and community. But since Dan&apos;s diagnosis, he has found it easier to open up, be free and share his own story with the people around him. As a result, he has been able to delegate not just in his business but also in his life which has given him time to focus on his health journey and allowed his team to step up and take leadership within his company.</p><p> <br/><b>Resources Mentioned:</b></p><p>Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin</p><p>The Go-Giver by Bob Burg and John David Mann</p><p> <br/><b>Learn more about my guest:</b></p><p>Dan Davis has a variety of experiences and backgrounds that have led him to speaking to us today. He started his first company Sports Mechanix, as a senior in college. After seeking a new challenge after his first business failed, he was hired by a Film Director to run a multi-million dollar film production company doing commercial projects all around the world. When feeling unfulfilled in the commercial agency world, he decided to make a drastic jump into becoming the CEO of a healthcare company in Arizona. Once again finding himself unfulfilled, with no money and no job and two little kids at home, he went back to film and took a leap of faith and started what is now called Stiry. Stiry is a video storytelling platform whose sole purpose is to help you discover your divine potential through emotionally connecting video stories that move you to do something great with your life. He has Directed over 250 stories around the world from billion dollar CEO’s, the number one rock band in the world, and your everyday person. His philosophy is that when you take the time to discover your own story you can discover your potential, live your purpose and calling in life, and wake up every day knowing you’re exactly where you’re supposed to be!</p><p> <br/><b>Dan&apos;s Links:</b></p><p>Website: <a href='https://www.stiry.com/'>https://www.stiry.com/</a></p><p>Instagram: <a href='https://www.instagram.com/stirydan/?hl=en'>https://www.instagram.com/stirydan/?hl=en</a></p><p>Stiry&apos;s Instagram: <a href='https://www.instagram.com/stiry/?hl=en'>https://www.instagram.com/stiry/?hl=en</a></p><p><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>In today&apos;s episode, Dan Davis, founder of Stiry, shares that over the past 25 years, he has dealt with these mysterious symptoms. Around 4 years ago, things worsened when he couldn&apos;t work for periods but remained undiagnosed. Then, while working on one of his first projects through his business, divine intervention happened, and a Doctor was able to diagnose Dan finally.</p><p> <br/>For years Dan felt like he wasn&apos;t in alignment with himself and was hiding his health issues from his family, team, and community. But since Dan&apos;s diagnosis, he has found it easier to open up, be free and share his own story with the people around him. As a result, he has been able to delegate not just in his business but also in his life which has given him time to focus on his health journey and allowed his team to step up and take leadership within his company.</p><p> <br/><b>Resources Mentioned:</b></p><p>Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin</p><p>The Go-Giver by Bob Burg and John David Mann</p><p> <br/><b>Learn more about my guest:</b></p><p>Dan Davis has a variety of experiences and backgrounds that have led him to speaking to us today. He started his first company Sports Mechanix, as a senior in college. After seeking a new challenge after his first business failed, he was hired by a Film Director to run a multi-million dollar film production company doing commercial projects all around the world. When feeling unfulfilled in the commercial agency world, he decided to make a drastic jump into becoming the CEO of a healthcare company in Arizona. Once again finding himself unfulfilled, with no money and no job and two little kids at home, he went back to film and took a leap of faith and started what is now called Stiry. Stiry is a video storytelling platform whose sole purpose is to help you discover your divine potential through emotionally connecting video stories that move you to do something great with your life. He has Directed over 250 stories around the world from billion dollar CEO’s, the number one rock band in the world, and your everyday person. His philosophy is that when you take the time to discover your own story you can discover your potential, live your purpose and calling in life, and wake up every day knowing you’re exactly where you’re supposed to be!</p><p> <br/><b>Dan&apos;s Links:</b></p><p>Website: <a href='https://www.stiry.com/'>https://www.stiry.com/</a></p><p>Instagram: <a href='https://www.instagram.com/stirydan/?hl=en'>https://www.instagram.com/stirydan/?hl=en</a></p><p>Stiry&apos;s Instagram: <a href='https://www.instagram.com/stiry/?hl=en'>https://www.instagram.com/stiry/?hl=en</a></p><p><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2017636/episodes/11262250-dan-davis-showing-up-when-the-future-isn-t-guaranteed.mp3" length="33603128" type="audio/mpeg" />
    <itunes:author>Veronica Romney</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11262250</guid>
    <pubDate>Wed, 14 Sep 2022 05:00:00 -0400</pubDate>
    <itunes:duration>2797</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Natalie Gingrich: Why You Shouldn&#39;t Hire Your Mini Me</itunes:title>
    <title>Natalie Gingrich: Why You Shouldn&#39;t Hire Your Mini Me</title>
    <itunes:summary><![CDATA[Wondering why turnover is still really high with new hires even when you're being smart about it? Listen to this week's episode with Natalie who shares how you're setting your new hires up for failure without realizing it and how you can make the shift to hire effectively.  Natalie and I discuss how we all would love to have another version of ourselves inside of our business, but she shares that as a solopreneur you are wearing 7 different hats whilst also being extremely overworked, so you ...]]></itunes:summary>
    <description><![CDATA[<p>Wondering why turnover is still really high with new hires even when you&apos;re being smart about it? Listen to this week&apos;s episode with Natalie who shares how you&apos;re setting your new hires up for failure without realizing it and how you can make the shift to hire effectively.<br/><br/>Natalie and I discuss how we all would love to have another version of ourselves inside of our business, but she shares that as a solopreneur you are wearing 7 different hats whilst also being extremely overworked, so you can&apos;t expect to find a hire that can fulfill all of that. And even worse planning to hire someone to work a Frankenstein role will only end up with them being torn apart as your business grows. So Natalie explains how to find that perfect new hire and what that role might consist of.<br/><br/>Plus don&apos;t miss out on Natalie sharing how to find your dream job title, match it with your skill set, and secure the job by being prepared in the interview in this week&apos;s episode.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She&apos;s driven to help women earn an income with ease while doing what comes most naturally to them.</p><p>She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business.</p><p>In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.</p><p>She continuously pours into operations experts on her weekly podcast, The Ops Authority.</p><p><br/><b>Natalie&apos;s Links:</b></p><p>Website: <a href='https://theopsauthority.com/'>https://theopsauthority.com/</a></p><p>Certification Program: <a href='https://directorofops.com/'>https://directorofops.com/</a></p><p>Looking for an operator? Find more information at <a href='http://thehiringauthority.com/'>http://thehiringauthority.com/</a></p><p>Instagram: <a href='https://www.instagram.com/theopsauthority/'>https://www.instagram.com/theopsauthority/</a></p><p>The Ops Insiders Facebook Group: <a href='https://www.facebook.com/groups/opsinsiders'>https://www.facebook.com/groups/opsinsiders</a></p><p> <br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Wondering why turnover is still really high with new hires even when you&apos;re being smart about it? Listen to this week&apos;s episode with Natalie who shares how you&apos;re setting your new hires up for failure without realizing it and how you can make the shift to hire effectively.<br/><br/>Natalie and I discuss how we all would love to have another version of ourselves inside of our business, but she shares that as a solopreneur you are wearing 7 different hats whilst also being extremely overworked, so you can&apos;t expect to find a hire that can fulfill all of that. And even worse planning to hire someone to work a Frankenstein role will only end up with them being torn apart as your business grows. So Natalie explains how to find that perfect new hire and what that role might consist of.<br/><br/>Plus don&apos;t miss out on Natalie sharing how to find your dream job title, match it with your skill set, and secure the job by being prepared in the interview in this week&apos;s episode.</p><p><br/></p><p><b>Learn more about my guest:</b></p><p>Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She&apos;s driven to help women earn an income with ease while doing what comes most naturally to them.</p><p>She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business.</p><p>In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.</p><p>She continuously pours into operations experts on her weekly podcast, The Ops Authority.</p><p><br/><b>Natalie&apos;s Links:</b></p><p>Website: <a href='https://theopsauthority.com/'>https://theopsauthority.com/</a></p><p>Certification Program: <a href='https://directorofops.com/'>https://directorofops.com/</a></p><p>Looking for an operator? Find more information at <a href='http://thehiringauthority.com/'>http://thehiringauthority.com/</a></p><p>Instagram: <a href='https://www.instagram.com/theopsauthority/'>https://www.instagram.com/theopsauthority/</a></p><p>The Ops Insiders Facebook Group: <a href='https://www.facebook.com/groups/opsinsiders'>https://www.facebook.com/groups/opsinsiders</a></p><p> <br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 07 Sep 2022 05:00:00 -0400</pubDate>
    <itunes:duration>2621</itunes:duration>
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    <itunes:title>Donald Kelly: From A One Man Band To A Scaling Brand</itunes:title>
    <title>Donald Kelly: From A One Man Band To A Scaling Brand</title>
    <itunes:summary><![CDATA[Donald Kelly shares how he went from selling mangoes as a child on the streets of Jamaica to scaling his sales training organization today. Throughout his entrepreneurial journey, he realized that he was exchanging time for dollars and needed to figure out what the next step was for his business.  In this episode, Donald shares with us what steps he took that allowed him to grow his business beyond the limits of himself and hire a total of 8 team members plus additional contractors to help hi...]]></itunes:summary>
    <description><![CDATA[<p>Donald Kelly shares how he went from selling mangoes as a child on the streets of Jamaica to scaling his sales training organization today. Throughout his entrepreneurial journey, he realized that he was exchanging time for dollars and needed to figure out what the next step was for his business.<br/><br/>In this episode, Donald shares with us what steps he took that allowed him to grow his business beyond the limits of himself and hire a total of 8 team members plus additional contractors to help his business scale without relying solely on him. We discuss the idea that by removing yourself from all areas of the business will lead to your clients not being happy and what really happens when you make that transition. <br/><br/><b>Quotes and Resources Mentioned:</b></p><ul><li>High Performance Habits by Brendon Burchard</li><li>&quot;Lead with compassionate curiosity&quot;</li><li>&quot;Focus on feelings, not behaviors&quot; </li></ul><p><br/></p><p><b>Learn more about my guest:</b></p><p>Donald’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in b2b sales. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result.<br/><br/><b>Donald&apos;s Links:</b></p><p>Website: <a href='https://thesalesevangelist.com/'>https://thesalesevangelist.com/</a></p><p>Instagram: <a href='https://www.instagram.com/donaldckelly/'>https://www.instagram.com/donaldckelly/</a></p><p>Podcast - The Sales Evangelist : <a href='https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885'>https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885</a></p><p>Book - Sell It Like a Mango: A New Seller&apos;s Guide to Closing More Deals: <a href='https://thesalesevangelist.com/mango'>https://thesalesevangelist.com/mango</a></p><p>Free course: <a href='https://thesalesevangelist.com/rainmaker'>https://thesalesevangelist.com/rainmaker</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Donald Kelly shares how he went from selling mangoes as a child on the streets of Jamaica to scaling his sales training organization today. Throughout his entrepreneurial journey, he realized that he was exchanging time for dollars and needed to figure out what the next step was for his business.<br/><br/>In this episode, Donald shares with us what steps he took that allowed him to grow his business beyond the limits of himself and hire a total of 8 team members plus additional contractors to help his business scale without relying solely on him. We discuss the idea that by removing yourself from all areas of the business will lead to your clients not being happy and what really happens when you make that transition. <br/><br/><b>Quotes and Resources Mentioned:</b></p><ul><li>High Performance Habits by Brendon Burchard</li><li>&quot;Lead with compassionate curiosity&quot;</li><li>&quot;Focus on feelings, not behaviors&quot; </li></ul><p><br/></p><p><b>Learn more about my guest:</b></p><p>Donald’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in b2b sales. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result.<br/><br/><b>Donald&apos;s Links:</b></p><p>Website: <a href='https://thesalesevangelist.com/'>https://thesalesevangelist.com/</a></p><p>Instagram: <a href='https://www.instagram.com/donaldckelly/'>https://www.instagram.com/donaldckelly/</a></p><p>Podcast - The Sales Evangelist : <a href='https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885'>https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885</a></p><p>Book - Sell It Like a Mango: A New Seller&apos;s Guide to Closing More Deals: <a href='https://thesalesevangelist.com/mango'>https://thesalesevangelist.com/mango</a></p><p>Free course: <a href='https://thesalesevangelist.com/rainmaker'>https://thesalesevangelist.com/rainmaker</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 07 Sep 2022 04:00:00 -0400</pubDate>
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    <itunes:title>Jill Stanton: How Her New Business Healed Past Trauma</itunes:title>
    <title>Jill Stanton: How Her New Business Healed Past Trauma</title>
    <itunes:summary><![CDATA[Have you ever wanted to get out of the weeds of one business and start a new one? In the first episode of The Rainmaker Podcast, Jill shares with us about the different successful businesses she has run over the past ten years, what it was like working alongside her husband and how Millionaire Girls Club went from an idea on the back of a moped in Bali to the successful relationship focused business it is today.   We discuss when Jill truly felt like this idea was in alignment and how she kne...]]></itunes:summary>
    <description><![CDATA[<p>Have you ever wanted to get out of the weeds of one business and start a new one? In the first episode of The Rainmaker Podcast, Jill shares with us about the different successful businesses she has run over the past ten years, what it was like working alongside her husband and how Millionaire Girls Club went from an idea on the back of a moped in Bali to the successful relationship focused business it is today. <br/><br/>We discuss when Jill truly felt like this idea was in alignment and how she knew that Millionaire Girls Club was the next step for her by listening to her human design. She opens up to discuss about her past trauma surrounding female relationships and how her new business has allowed her to heal through this emotional experience.<br/><br/>Whether you&apos;re wanting to scratch the itch of a new business idea or are desiring to realign with your values you&apos;ll hear how Jill has crafted Millionaire Girls Club to be her dream business. From how the idea came to life, to the importance of having an intimate team of A-players, Jill shares how being intentional about how to scale and lead her new business compared to her previous ones has helped her success.<br/><br/><b>Resources Mentioned:</b></p><p>A Happy Pocket Full of Money by David Cameron Gikandi</p><p>The Big Leap by Gay Hendricks<br/><br/><b>Learn more about my guest:</b></p><p>Jill Stanton is the Creator of Millionaire Girls Club where she hosts ultra luxe retreats for women entrepreneurs who are making $1M+ and are craving wild expansion and deep connection with other powerful women. When she’s not CEO’ing she can be found hangin’ with her husband Josh and their little guy, Kai at their home in the Cayman Islands.<br/><br/><b>Jill&apos;s Links:</b></p><p>Website: <a href='https://www.millionairegirlsclub.com/'>https://www.millionairegirlsclub.com/</a></p><p>Instagram: <a href='https://www.instagram.com/themillionairegirlsclub/'>https://www.instagram.com/themillionairegirlsclub/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>Have you ever wanted to get out of the weeds of one business and start a new one? In the first episode of The Rainmaker Podcast, Jill shares with us about the different successful businesses she has run over the past ten years, what it was like working alongside her husband and how Millionaire Girls Club went from an idea on the back of a moped in Bali to the successful relationship focused business it is today. <br/><br/>We discuss when Jill truly felt like this idea was in alignment and how she knew that Millionaire Girls Club was the next step for her by listening to her human design. She opens up to discuss about her past trauma surrounding female relationships and how her new business has allowed her to heal through this emotional experience.<br/><br/>Whether you&apos;re wanting to scratch the itch of a new business idea or are desiring to realign with your values you&apos;ll hear how Jill has crafted Millionaire Girls Club to be her dream business. From how the idea came to life, to the importance of having an intimate team of A-players, Jill shares how being intentional about how to scale and lead her new business compared to her previous ones has helped her success.<br/><br/><b>Resources Mentioned:</b></p><p>A Happy Pocket Full of Money by David Cameron Gikandi</p><p>The Big Leap by Gay Hendricks<br/><br/><b>Learn more about my guest:</b></p><p>Jill Stanton is the Creator of Millionaire Girls Club where she hosts ultra luxe retreats for women entrepreneurs who are making $1M+ and are craving wild expansion and deep connection with other powerful women. When she’s not CEO’ing she can be found hangin’ with her husband Josh and their little guy, Kai at their home in the Cayman Islands.<br/><br/><b>Jill&apos;s Links:</b></p><p>Website: <a href='https://www.millionairegirlsclub.com/'>https://www.millionairegirlsclub.com/</a></p><p>Instagram: <a href='https://www.instagram.com/themillionairegirlsclub/'>https://www.instagram.com/themillionairegirlsclub/</a><br/><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica Romney</itunes:author>
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    <pubDate>Wed, 07 Sep 2022 03:00:00 -0400</pubDate>
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    <itunes:title>Welcome To The Rainmaker Podcast</itunes:title>
    <title>Welcome To The Rainmaker Podcast</title>
    <itunes:summary><![CDATA[The Rainmaker Podcast is a weekly show for Visionary founders and rockstar team members to come together and talk about what it's really like to build and work for brands with the highest levels of visibility on the biggest internet stages. Join experts, founders, and team members each week for radically honest conversations about things like team turnover, launch PTSD, wanting to quit or burning it all to the ground, and everything in between.    Host Veronica Romney brings the tru...]]></itunes:summary>
    <description><![CDATA[<p>The Rainmaker Podcast is a weekly show for Visionary founders and rockstar team members to come together and talk about what it&apos;s really like to build and work for brands with the highest levels of visibility on the biggest internet stages. Join experts, founders, and team members each week for radically honest conversations about things like team turnover, launch PTSD, wanting to quit or burning it all to the ground, and everything in between. <br/> <br/>Host Veronica Romney brings the truth and transparency we all need when it comes to leadership, team management, burnout recovery, employee conversations, exit interviews, navigating pivots, company culture, and marketing strategy for one purpose only: to empower leaders, teams, and dreams.<br/> <br/>After personally working with some of the biggest online personalities like Tony Robbins, Dean Graziosi, BossBabe, Pete Vargas, Jordan Page, and more, Veronica is vulnerably sharing her most hard earned lessons, insider tips, and top strategies attained throughout 15+ years in this wild online marketing world. <br/> <br/>Throughout the show, she&apos;s joined by your soon-to-be favorite guests as they share the heartfelt, the cringe, and the most profound shifts that have helped companies transform from trying to stay afloat to stepping into their fullest potential with a team to celebrate with.</p><p><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></description>
    <content:encoded><![CDATA[<p>The Rainmaker Podcast is a weekly show for Visionary founders and rockstar team members to come together and talk about what it&apos;s really like to build and work for brands with the highest levels of visibility on the biggest internet stages. Join experts, founders, and team members each week for radically honest conversations about things like team turnover, launch PTSD, wanting to quit or burning it all to the ground, and everything in between. <br/> <br/>Host Veronica Romney brings the truth and transparency we all need when it comes to leadership, team management, burnout recovery, employee conversations, exit interviews, navigating pivots, company culture, and marketing strategy for one purpose only: to empower leaders, teams, and dreams.<br/> <br/>After personally working with some of the biggest online personalities like Tony Robbins, Dean Graziosi, BossBabe, Pete Vargas, Jordan Page, and more, Veronica is vulnerably sharing her most hard earned lessons, insider tips, and top strategies attained throughout 15+ years in this wild online marketing world. <br/> <br/>Throughout the show, she&apos;s joined by your soon-to-be favorite guests as they share the heartfelt, the cringe, and the most profound shifts that have helped companies transform from trying to stay afloat to stepping into their fullest potential with a team to celebrate with.</p><p><br/>Connect with Veronica on Instagram: <a href='https://www.instagram.com/vromney/'>https://www.instagram.com/vromney/</a></p><p>If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: <a href='https://rainmakerresidency.com/'>https://rainmakerresidency.com/</a></p><p>Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: <a href='https://rainmakerresidency.com/rainmaker-hiring-kit'>https://rainmakerresidency.com/rainmaker-hiring-kit</a></p><p>Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: <a href='https://rainmakerresidency.com/rainmaker-report'>https://rainmakerresidency.com/rainmaker-report</a><br/><br/>If you found value in today&apos;s episode, I would appreciate it if you could leave a rating and review.</p>]]></content:encoded>
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    <itunes:author>Veronica</itunes:author>
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    <pubDate>Mon, 15 Aug 2022 12:00:00 -0400</pubDate>
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