This episode walks you through exactly what data from your consult and discovery calls can tell you about your marketing and what to change, stop, or keep doing based on what you find.

Listen in to learn:

• What the number of consult calls you get each month is telling you about your marketing
• The surprising message you will get from tracking your referral sources each month
• What to change in your marketing based on how people are reaching out to you

Most practice owners think that because they have their data in their electronic health record or booking system, they know their numbers. But without a tracking system for that data, most have no idea what it is actually saying about their marketing. 

When you track and review that consult data, you can learn what the data is telling you, so you shift your marketing and improve the results you get. Your consult call data can stop you from spending time on marketing activities that are not bringing in the clients you need to grow. 

Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/181 

Grab the free Client Consult Tracker at https://academy.pepperitmarketing.com/tracker 

Click here to send Kathy a text message about this Episode

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🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are not bringing in as many clients as you feel you should be - then ask yourself, are you actually listening to real data or what you think is real? 

The data you need exists, but it is scattered across your booking system, your EHR, and your memory - not in one place where you can see what it is telling you. That gap means you have no clear picture of where your clients are coming from or why some consult calls are not converting into booked clients.

This episode walks you through exactly how to track your consult call data using a free template - so your marketing decisions are based on real numbers, not guesses.

You'll learn:

• How easy it is to track the data from your consult calls in a way that it guides your marketing and business decisions
• What 12 numbers and data points are the key ones to track using a free template
• How to make consult call tracking a habit that actually sticks and grows your practice

Stop making marketing decisions based on what you think instead of real numbers, and learn how easy it is to track those numbers so you can use them to grow your private practice. 

Be sure to check out the resources mentioned, including the free tracking template to download, which are all on our show notes page at http://MarketingYourPrivatePractice.com/180

Grab the free template here - https://academy.pepperitmarketing.com/tracker

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

This episode explains why those systems were never built for that job and walks you through what to track instead.

You'll learn:

• Why the system you are already using to track clients - especially if it is your EHR - is leaving out the marketing data that actually helps you grow
• How a simple tracking system can tell you exactly where to focus your marketing - and stop wasting time on what isn't working
• What data you can track outside your EHR and booking systems, and how it helps you book more clients

You have access to the data that can help you - the trick is knowing where it is stored so you can actually use it to guide your marketing decisions. Without that real data in one place, you end up spending time on marketing that feels productive but isn't bringing in consult requests or discovery call bookings.

Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/179, including the free Client Consult Tracker you can download! 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

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🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode, you will find out why the most common marketing advice out there may actually be working against you - and what three simple shifts can change everything for your practice without adding more hours to your week.

If you are a therapist, dietitian, or private practice owner who wants to get more clients without the weekly scramble, this episode is for you.

Here's what you'll learn:

1. Why creating more marketing content could be the exact reason your practice isn't growing - and what to do instead

2. How to stop wasting time on social media and finally focus your marketing where your next client is already looking for you

3. The 3 simple shifts can stop your weekly marketing scramble and help you book more clients without burning out

If those shifts stay missing from your marketing, the people already looking for your help will keep landing on your website and leaving without booking a consult or reaching out.

There are resources mentioned in this episode, and you can find them on the show notes page at:

http://MarketingYourPrivatePractice.com/178

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

You'll learn:

• Why one specific marketing message is the make-or-break factor for whether people book with you or keep scrolling
• Why three common mistakes are making your message invisible - even when you're showing up and doing the work
• How to build a simple step-by-step message that makes the right people think "that's exactly what I need"

If people are finding you but not reaching out and booking discovery calls, this episode will show you exactly what is getting in the way and how to change it.

Want a second set of eyes on your message? Book a free Marketing Review at https://www.pepperitmarketing.com/review 

ONE-LINE OFFER STATEMENT FORMULA:

I help [who - identify your ideal client] is struggling with [their big problem] - through [your service or approach] - so they can [outcome or results]. And if you want to add that extra layer, what makes you different.

SAMPLE - 

Before: "I work with clients on nutrition and lifestyle changes to support their overall health and wellbeing."

After: "I help busy moms with IBS who are exhausted from cutting out every food and still not feeling better - learn a simple, sustainable approach to eating - so they can finally feel good without living in fear of food."

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

If the answer is no, or you’re not sure, then you’ll want to check out this episode because there could be a very simple reason why and better yet, simple steps to fix it.

This is something I see all the time with dietitians, therapists, and service-based business owners. People are finding you, visiting your website, but they don’t follow through and book appointments or consults. 

Why? That is what you need to know as the CEO of your private practice or business. 

Listen in to this episode and learn:

• Why people visit your website but don’t follow through and book
• What makes someone decide not to book with you
• The simple website checks that, once fixed, can turn more visitors into clients
  
  
  

If you want to get more clients from the work you’re already doing, this is one of those simple checkups that can make a real difference.  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/176

Download a PDF of the 7 Step Website checkup here - https://www.pepperitmarketing.com/websitecheckup

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it’s that your marketing is speaking to the "wrong version" of your ideal client.

In this episode, we break down how to spot the difference between clients who stay and clients who don’t, and how that one shift can completely change how you grow your private practice.

Listen in to learn:

• Why your practice feels harder to grow than it should, even when you think you’ve identified your ideal client.
• How identifying the right version of your ideal client leads to more long-term clients and a more stable practice.
• Why your marketing is attracting clients who come and go, and what to shift to start bringing in the ones who stay.

If you want a more consistent client load and marketing that actually brings in clients who work with you longer and grow your practice, this episode will help you see what to change and where to focus next.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/175   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Most people don’t realize that you have access to data that can help you focus your marketing to bring in more clients. You just need to know where to look! 

Most private practice owners think they know where their clients come from. Someone emails you, books directly in your calendar, or calls your phone, so it’s easy to assume that must be how they discovered your practice. 

But when you take a closer look at your last few discovery calls, you often see a different story. 

How someone reaches out to you in the first place is usually just the final step in a longer path that started somewhere else.

When you trace that path, you begin to see which parts of your marketing are actually helping people find your practice before they reach out. Or sometimes you see how it’s hurting things too. 

Instead of guessing where to focus your marketing, you can start strengthening the places that are already bringing in discovery calls.

Listen in to learn:

• Why the way someone contacts you is not the same as how they found you, and how to use this to improve your marketing.
• The simple exercise that shows which marketing channels are actually bringing in discovery calls.
• How your website, directories, and Google profile influence people booking discovery calls

If you’re a dietitian, therapist, or service provider growing a private practice and want clearer marketing that leads to discovery calls, this episode will help you see your marketing from a new perspective.

Be sure to get the resources mentioned here: http://marketingyourprivatepractice.com/174 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

When things slow down, it turns into last-minute posting and second-guessing. Over time, this stop-and-start cycle makes it harder to stay visible, get more clients, and feel confident in what you’re doing.

In this episode, Kathy wraps up the Marketing Your Practice in 1 Hour a Week series by walking you through the full four-week MVP marketing system from start to finish. 

This episode is designed for private practice owners, including dietitians and therapists, who want a realistic marketing plan they can follow consistently without being online every day or starting over each month.

Kathy breaks down how the Thrive Marketing Method™ of using an anchor content article, repurposing, batching, scheduling, and focused publishing work together as one simple system that fits into real life and supports steady growth.

Listen in to learn:

• How to stop random marketing from blocking your practice growth
• Why one hour a week with an MVP system can make or break your marketing consistency, even when you’re fully booked
• How one article can turn into a full month of marketing without starting over each week

You’ll hear how this system helps private practice owners stay consistent during both busy and slow seasons, avoid burnout, and focus on the marketing activities that actually support getting more clients. 

Kathy also shares a free 4-week MVP guide that walks you through the system step by step so you can apply it right away and repeat it month after month.

Grab your free MVP Marketing guide here - https://academy.pepperitmarketing.com/mvp

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

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🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are a dietitian, therapist, or service provider trying to get more clients without spending hours and hours a day on social media, this episode shares the exact step that fixes that pattern. 

In this episode, Kathy walks you through Week 4 of the Marketing Your Practice in 1-hour-a-week plan, where the work is not about creating new content. It is about formatting, publishing, and scheduling what you already created so your marketing stays consistent during both busy and slow seasons. 

Listen in to learn:

• Why formatting your blog effectively helps you book more consults and clients
• How to avoid the biggest marketing mistake private practice owners make during busy and slow seasons
• Why focusing on blog content over social media content helps grow your private practice

Kathy explains how proper blog formatting supports SEO, creates steady visibility for your private practice, and helps potential clients actually find you online. 

You’ll also hear what keeps your marketing moving and prevents last-minute and panic-marketing. This episode is part of an ongoing series designed to show private practice owners what to do with just one hour a week.

Be sure to listen in and check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/172 

Download the free Blogging checklist at: https://academy.pepperitmarketing.com/blogchecklist   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode of Marketing Your Private Practice with Kathy C, Kathy walks you through Week 3 of the Marketing Your Practice in 1 Hour a Week series. 

This lesson focuses on how to turn content you already created into an email newsletter that gets sent, not skipped, without writing anything new or spending hours online.

Listen in to learn: 

• Why skipping newsletters can slow down your private practice growth  
• How to turn an article you already created into a newsletter in under 1 hour
• How a clear, simple newsletter production system makes consistent email marketing realistic, even when client work comes first 

This episode is designed for private practice owners who want to get more clients by building trust over time instead of chasing trends. You will also hear how email marketing fits alongside light weekly networking, so your marketing supports your practice without taking over your day and your calendar. 

If you want a practical way to stay visible, build trust, and get more clients without adding more to your plate, this episode shows how you can get a consistent newsletter out to your list and do it in one hour a week.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/171

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode, you’ll learn about the 15-minute marketing activity that can change everything for a dietitian, therapist, or any service provider who wants to get more clients without spending more time online.  An activity that helps bring in more clients. 

This is part of the series on how to market your private practice in one hour a week… and this lesson walks you through how a short block of networking time online can make your content more effective, and lead to more clients, which is how to grow your practice or business. 

Success on social media comes from knowing how to connect with people instead of posting and disappearing. 

Listen in to learn: 

• Why 15 minutes of networking can do more for your business than any other marketing 
• How to be NICE online  (Networking Is Connecting And Engaging) to boost consults and clients 
• A checklist to help stop wasting time scrolling and start growing your network

If you want a marketing plan that is easier to do, helps you get more clients and leads to growth in your practice… this episode will show you where to start.

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults.

 When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels wasted. 

This episode walks you through week two of the one-hour-a-week marketing plan and shows you how to format your social media posts so they actually help your private practice grow. 

You will learn how simple edits can make your posts easier to read, easier to click, and far more effective at sending people back to your website.

Listen in to learn: 

• Why formatting your social media posts can make or break your marketing results
• How to avoid the number one repurposing mistake that hurts your private practice visibility 
• A simple image creation system can save you hours a month on marketing (5-Minutes Max is my rule!)

You will also hear how many ways to be more effective repurposing your marketing content, which is how you can actually get to where you "do your marketing" in just one hour a week! 

 This is a practical and realistic episode that helps you clean up your content process and keep your marketing simple while still helping you get more clients.

Click here to send Kathy a text message about this Episode

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🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Especially if you're spending too much time on marketing and not seeing the client bookings you want. 

Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1.  

Listen in as Kathy walks you through creating an article of your own so you have that base piece that helps you be consistent in marketing your practice or business. She’ll explain how to take the topic you chose to write about and turn it into your first article. 

You’ll hear practical tips for writing that article in 30 to 40 minutes, keeping it authentic, and using ChatGPT or other AI tools to get inspired when you feel stuck.

You’ll learn:

• Ideas for writing that make it easy to write a 500 to 700-word article without stress
• Time-saving tips to create all your social media content while you write your article 
• Ways to use ChatGPT or AI to solidify your article idea without losing your authentic voice

This episode is for private practice owners who want a clear system to creating marketing content that helps bring in more clients without living on social media. 

You will see how simple it can be to create a strong article - your own words that sets up all of your marketing content for whatever type of marketing cycle you follow - monthly, 2 times a month or weekly. And it makes your marketing plan easier to follow and do - so it gets done! 

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/168 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

I’m joined by my longtime client, Marci Evans, a Registered Dietitian and Food and Body Image Healer® who owns her own practice but has also built some of the most trusted nutrition counseling and body image courses for dietitians and clinicians around the globe.

We talk about the staying power behind her programs, the ripple effect of teaching others, and why nothing about “passive” income is really passive

Marci also shares a story about being recognized by a former student thousands of miles from home, which is a fabulous reminder of how one course can change the work (and lives) of people you may never meet.

🎧 Listen in to learn:

1. Why purpose - not perfection will give your courses staying power.
2. How the ripple effect of your work can reach farther than you ever expect.
3. What “passive income” really looks like behind the scenes.
   
   

AND… If you’re a clinician or dietitian ready to grow your nutrition counseling and body image skills, Marci’s Annual Fall Training Sale is on through October 20  - you can save 20% at marcird.com/fallsale by using the coupon code CONFIDENT.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/167  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.

This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking at goals, barriers, and the schedule that drives your plan. Now it is time to see the full one-hour plan in action and take your first step to making it work in your practice. Creating Content.

It’s time to create a content marketing plan that connects with clients and keeps your private practice marketing consistent.

Listen in to learn:

• How a simple 4-week cycle makes marketing manageable instead of overwhelming
• Why developing a bucket of content topics brings clarity, consistency, and focus to your marketing
• The easiest way to map out a year of content ideas without starting from scratch

By the end of this episode, you will know how to set up your content buckets with ideas and have a full list of article topics tied to what your clients actually want help with. This is how dietitians and therapists can plan marketing content that connects with clients and keeps your marketing simple.  

This will help you stop wasting time on random marketing and start creating content that helps you get more clients for your private practice.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/166  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode of Marketing Your Private Practice, you’ll learn how to shift your marketing away from random social media activity and into a system that helps dietitians, therapists, and other practice owners get more clients in just one focused hour a week.

Listen in to learn:

• Why trying to market everywhere at once keeps you from ever making progress
• How two types of content can work together to bring in clients and save you time
• The first decisions you need to make before creating any content, so your plan actually works
  
  

If you are ready to grow your practice without spending hours online every day, this episode will show you how to get started.

Check out the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/165 

Download your free Marketing Foundations checklist -   https://www.pepperitmarketing.com/freechecklist 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode, Kathy breaks down why referral marketing works so well and the 7 elements of a referral marketing system that help grow your private practice with more clients.  

The best part? Referral marketing works so well that the time put in here can give you a higher ROI than all of your other marketing. 

Why? Referrals are built on trust. When someone recommends you, that trust is already in place – something online marketing takes much longer to create.

If you don’t have a plan and system for your referral marketing, make a change today!  

Listen and learn:

• Why referral marketing brings faster results than online posting
• The key elements that make a referral system successful
• How to stay consistent so referrals keep coming in
  
  

Tune in and discover how to shift your time toward a proven strategy for a referral marketing system for your private practice that helps you get more clients without relying on social media.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/164  

Download Kathy's free Marketing Stats Tracking Template here - 

https://www.pepperitmarketing.com/freestats

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If your emails aren’t generating the consults and bookings you expected, this episode will help you get more ROI from every newsletter you send.

Kathy breaks down what’s missing in many newsletter strategies and shares 5 simple, proven email marketing strategies to boost engagement with your subscribers.Engagement that can grow your client list, too.  

Plus, she shares ways to connect with subscribers so you spark more engagement - building that relationship with the people on your email list. A relationship that can lead to things like email replies, then conversations, and even clients.

Listen in to learn:

• How getting personal in your newsletters can lead to real conversations and new clients.
• Why consistency and tracking help you understand what actually engages your audience.
• Five practical email marketing strategies to improve newsletter engagement and get more private practice clients.

This lesson is ideal for dietitians, therapists, and service providers in private practice looking for smart, stress-free ways that don’t involve spending hours a day on social media to fill their client list and grow their practice.

Be sure to check out the resources mentioned, including the free Marketing Stats Tracking Template on our show notes page at http://marketingyourprivatepractice.com/163  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

That one small habit might be breaking the connection with your email list and costing you consults and clients. 

In this episode, Kathy C calls out the biggest newsletter mistake private practice owners make - and what to do instead to grow your practice. 

Whether you’re a dietitian, therapist, or other service provider, your newsletter has one main goal, and this habit will put a hole in that goal so easy - it ends up making your newsletter a waste of time. 

Listen in to learn: 

1. Why sending people to your website to “read more” is the very reason your emails aren’t converting to client bookings
2. How teaser-style emails break the entire purpose of sending a newsletter
3. Simple ways to build relationships with your newsletter subscribers that could  lead to new clients

If you’re tired of writing emails that lead nowhere and want a simple shift that actually helps you get clients, this episode is the one to listen to. 

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/162 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode, you’ll learn how to make newsletter marketing for your private practice faster and easier. Kathy shares the 10-part newsletter template she teaches in the Thrive Marketing Academy - a system designed to help dietitians, nutritionists, therapists, and other service providers write and format their newsletters so they convert to more client bookings and referrals.

If you’ve ever wondered how to write a newsletter for your practice without spending hours on it, this episode will help. 

Listen in to learn:

• Why most private practice owners find newsletter marketing so hard to do and a shift to make it easier 
• How focusing on connection and relationship building, not just content, changes the results from your email marketing
• Ways a template can help you save time creating your newsletter and help you be more consistent

Stop staring at a blank screen and start sending emails that build relationships with people who already know you or know OF you! 

This episode is perfect for practice owners and service providers who want to simplify their email marketing and newsletters and get better results without spending all day on it.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/161 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode of the Marketing Your Private Practice podcast, I help holistic therapist Maggie Hunt with steps to simplify her services so more clients say yes to working with her. If you’re a dietitian, therapist, or service provider who’s struggled to explain what you do or felt stuck trying to list every service on your website, this episode is for you.

We walk through the biggest reason clients aren’t buying complicated service packages. It’s not because your services aren’t good, it’s because you’re confusing people with long lists of various services and tons of content about what you use or do when working with them. It’s too much information. They don’t understand what you offer. 

The more complicated your services page, the less likely someone is to hit that book now button.

This episode is from one of my Free Marketing Reviews that I offer to practice owners to help them figure out what’s blocking their marketing from getting results and what steps they can take to fix it.

Marketing plans for dietitians and therapists are often made more complicated than they need to be. So why not get a second opinion? You can book your own free review with me too; you’ll find the link in the resources below.

If you’re ready to grow your practice with more ease and clients, this episode will help you get started.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/160  

Book your own free marketing review with Kathy C - https://pepperitmarketing.com/review

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Kathy C is sharing the five hidden barriers that keep private practice and service-based business owners stuck in inconsistent marketing. These are the common patterns she sees every day with clients who are working hard but still not seeing results. And once you know what’s really going on, things start to shift.

You’ll learn:

• Why marketing gets easier when you understand what's actually getting in the way
• The reason why doing more marketing isn’t the answer --  it’s how you plan and focus your marketing that makes the difference 
• The difference between visibility and marketing with a plan
  
  

More importantly, it’ll show you how to make simple shifts that get you back on track.

These are lessons Kathy has taught for years, and they’re the same strategies she uses to help clients build marketing plans and systems that actually bring in clients, without spending hours online.

Listen in to learn how to make your marketing work, consistently, without it taking over your life.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/159 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode of Marketing Your Private Practice, Kathy Colaiacovo shares the 10 essential elements every blog post needs to work as part of your marketing system. Most practice owners spend time writing helpful content but unknowingly miss key components that could help their blog do more than sit quietly on a website.

You'll learn the single most overlooked element in private practice blog writing - and how adding it can turn casual readers into email subscribers, consult bookings, or even paying clients. Kathy also explains why simply writing a helpful article isn't enough if it's not optimized for search engines and structured for easy reading. And she reveals the one quiet strategy that can help your blog content sell your services without sounding salesy.

Whether you're writing your first blog post or have dozens on your site already, this episode will help you spot what's missing and make small changes that lead to better results.

If you want your blogs to actually bring in traffic, trust, and clients - you’ll want to listen in.

Plus, don’t forget to grab the free 10-Point Blog Optimization Checklist mentioned in the episode to apply everything you hear.

Listen now and start turning your blog into a lead-generating tool for your practice.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/158, including the free copy of the checklist that goes with this lesson. 

Free checklist - https://academy.pepperitmarketing.com/blogchecklist

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode, Kathy shows you how to use real conversations with clients to fuel blog articles, newsletters, and social media content that is effective and brings in more clients.

If you’ve ever stared at a blank screen wondering what to write, this episode will shift how you think about content creation. You’ll learn:

• How to use the words you say to clients every day - which are MARKETING GOLD - for content ideas to include in your marketing plans!
• Ways to write simple articles for your anchor content that build trust and bring more website traffic and leads.
• Why you must STOP avoiding blogs! That content is written for Search Engines first and helps new clients find you.

Plus, Kathy will share the three easiest types of content to create when you're short on time but still want results.

This lesson isn’t about becoming a blogger. It’s about creating marketing content that brings in clients without wasting your time or energy.

Whether you write once a month or a few times a year, Kathy breaks down how a simple, client-driven content plan can bring in steady traffic and leads. She also shares how her clients have booked consults directly from newsletters and articles that came from quick tips they were already saying.

Hit play to learn how to make your marketing easier, more effective, and more connected to the work you already do.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/157  

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And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign. 

The answer to this problem is simple - you need a method and a plan that makes getting your marketing done as simple as possible. A plan that focuses on your message, aligns with your goals, and works with your schedule. 

That’s exactly what we’re talking about on this episode of Marketing Your Private Practice with Kathy C - the 5 easy steps that make up the Thrive Marketing Method™. 

A simple, proven system that helps you stay consistent and bring in more clients without overworking or burning out. 

Listen in to learn: 

1. Why you don’t need to create more content for effective marketing
2. The key to consistent marketing is a plan that fits YOUR message, goals, and bandwidth, not a cookie-cutter formula. 
3. An easy 5-step system to simplify your entire marketing process. 

Hit play now and learn about a system that helps practice owners stay visible without being stuck in content creation mode day in and day out, and a system that helps them book more clients!  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/156 

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~ Thanks for Listening!

In this episode, Kathy breaks down the truth behind the seasonal slowdown that therapists, dietitians, and other service providers often talk about. Is it actually about your clients, or could it be the result of something else?

Most importantly, what do you do when your practice slows down?

Listen in and you’ll learn:

• Why a summer slowdown might feel real, but isn’t always about demand
• How pulling back your marketing unintentionally leads to fewer bookings
• Why summer is the perfect time to review systems, reconnect, and get ready for a steady fall

Whether your practice slows down in July or stays busy year-round, this episode will help you rethink your response so you don’t waste time or momentum. If you’re trying to market smarter and stop spinning your wheels, hit play and learn how to stay visible, purposeful, and client-focused through the summer months.

🎧 Listen now and you can access the resources mentioned on our show notes page at http:marketingyourprivatepractice.com/155 

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In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results.

If you’re writing blogs, updating your website, posting on social, or emailing your list and not seeing results, this episode will help you fix the missing links.

You'll learn:

• Why speaking to your client’s problem matters more than describing your service
• How to choose keywords that help your content get found online
• Where to include clear calls to action so people take the next step with you
  
  

This isn’t about doing more marketing. It’s about marketing your private practice strategically ... so that every piece of content you create works harder for your business. And gets results. Like attracting more clients! 

🎧 Hit play to listen now and learn how to make your content actually attract the clients you want to work with.

You can access all the resources mentioned at http://MarketingYourPrivatePractice.com/154

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~ Thanks for Listening!

Nicole Holovach was wondering the same thing when she booked a free marketing review with me.

Nicole is a dietitian in private practice who reached out for a second opinion on why she wasn’t booking as many consults and clients as she expected — even with a polished website and Google Ads running.

She thought it might be the site design.
It wasn’t.

She was told the problem was her niche wasn’t narrow enough.
It wasn’t that either… and in fact, being a generalist is a niche too.

What it was is something we uncovered during our review. It’s a surprisingly common and often overlooked issue.

And the fix? Much simpler than most practice owners think.

In this episode, we walk through:
 ✔ Why her message wasn’t converting
 ✔ What Nicole should change on her homepage
 ✔ Simple ways to help ideal clients say “That’s me” and reach out
 ✔ A few key tips when ads are bringing traffic but no one is booking

If you’ve ever felt like your website should be performing better and wondering how to make that happen… this episode is for you.

🎧 Hit play and learn what Nicole changed so you can take these same steps in your private practice.

Watch the full video or read the detailed show notes here:
 👉 http://marketingyourprivatepractice.com/153

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In this episode of Marketing Your Private Practice, Kathy shares the before and after of three real-life messaging makeovers from a dietitian, a therapist and a coach  - all service providers - who refined what they say and how they say it. These examples -  from vague intros to clear, confident elevator pitches -  show you exactly what changes made their marketing more effective and attract more clients. 

If you’ve ever wondered how to talk about your services in a way that connects with the clients you want to help without listing off every certification or overloading people with options ... you’ll take away valuable ideas from these transformations.

In this episode, you’ll learn:

• What made each “before” message confusing or forgettable
• How clearer intros and elevator pitches made conversations easier
• Ways to describe what you do so ideal clients recognize themselves
• Why simplifying services can actually help you stand out
• What happens when your message finally feels like you

If you learn best by example, this is the episode to listen to. You’ll walk away with inspiration and insights you can apply to your own practice right away.

🎧 Hit play to learn from messaging that works and how to make yours stronger, too.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/152  

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~ Thanks for Listening!

Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes.

In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have ready to go so you can confidently share what you do, wherever and whenever the opportunity comes up. And you will learn where to share these in your marketing - website content, emails, blogs, social media and yes, even when talking to people face to face at networking events. 

Hit play on this episode to learn:

• How winging it with your message can cost you referrals and clients
• The 4 types of messages you need to have written and practiced to use anytime, anywhere
• The ONE element your message needs to help people say yes faster

If you’re tired of rewriting BIOs, fumbling through elevator pitches, or wasting time on marketing that doesn’t get results, this episode will help you build a messaging toolkit that actually works.

Listen now and learn what to say so people understand what you do, who you help and how so they know exactly who your ideal client is - whether it is them or someone they know. People wanting to work with you is the key step in booking more clients!  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/151 

Interested in the Marketing Workshop Kathy is hosting in Halifax, Nova Scotia?  Get all the details - www.Nail Your Marketing Message.ca

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If that happens to you, stop and listen to this episode! 

In this episode of the Marketing Your Private Practice podcast, I’m breaking down one of the most common problems I see with private practice owners and service providers: unclear messaging. 

If you’ve ever over-explained what you do during a consult, networking event, or even a quick intro in a Facebook group, you know how frustrating it can be.

But here’s the thing…  your message isn’t just about marketing. It’s about being able to say with confidence and clarity what you do and how you help people. This is KEY to making it easy for clients to say yes.

Listen in and you’ll learn:

• Why most marketing fails without a clear message
• The 4 types of core messaging you need to have on hand
• About a simple marketing tool that helps you be ready for every opportunity that comes your way. 

You’ll also hear some examples of messaging gone wrong.

This episode will help you learn what to do to have a clear message and help you finally stop over-explaining what you do.

🎧 Listen in and learn how to say what you do so people get it … and they take action.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/150 

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Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn’t showing up in search results, especially for local people - and wanted to know why.

Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients.  

But if the sign on your store is vague, the door is hard to find, and the hours aren’t listed, how will anyone know to walk in? Mary’s online presence was missing the basics - and that was quietly costing her client opportunities.

In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.

Listen in to learn:
• The 3 backend website mistakes most service businesses make
• Tips to optimize your Google Business Profile to get found locally
• Why messaging clarity matters more than ever
• What payroll and private practice websites have in common

Watch the full video or read the detailed show notes here:
 👉 http://marketingyourprivatepractice.com/149

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The hard truth?
When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.

Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the time they already have. 

In this episode, Kathy shares why running out of time is one of the biggest reasons private practice owners struggle to market their services effectively and what you can do to change it starting today.

You will learn:

• Why wasted time is the real barrier to growing your practice
• A Simple method to track where your time is really going and how to uncover hidden time leaks
• How building a time-saving strategy for the biggest time waster of all helps you protect your workday, leads to more time for clients, and a better workday balance
  
  

If you want to spend less time feeling behind and more time attracting clients, this episode is for you.

Listen now and find out how fixing those hidden time leaks in your private practice can change everything.  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/148  

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward.

You'll hear about 5 specific reasons why marketing often feels like a time-wasting chore, and more importantly, what changes can make it easier and more effective. 

If you’re ready to simplify your private practice marketing strategy and spend less time on marketing that actually helps you get booked with clients, this is the episode to tune into.

What You’ll Learn by tuning in:

• Why your marketing isn't working for your private practice
• That time isn’t the issue - it’s how your time on marketing is being spent  
• Why you don’t need to do more marketing and what you shoudl be doing instead.

Be sure to listen in and discover the 3 Steps to make your marketing more effective and help bring in clients.

Access the resources mentioned:  http://marketingyourprivatepractice.com/147 

Click here to send Kathy a text message about this Episode

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Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck. 

In this episode of Marketing Your Private Practice, I’m sharing the  7-step path I’ve used to help hundreds of dietitians, therapists, and other private practice owners move from struggling to thriving. 

You’ll learn how to shift from doing random marketing to having a strategic plan that actually brings in leads and helps you build the business and life you want.

Here’s what you’ll learn in this episode:

• What one marketing activity you must start as soon as you open your practice
• Why having the word welcome on your homepage is a huge mistake 
• What can happen when you rely only on social media for your marketing
• How you can be putting your practice at risk by doing random marketing vs being strategic with your plans and actions. 
• The 7 key steps to get more strategic with your private practice marketing

These steps aren’t rocket science - they’re rooted in common sense, real-world results, and over 16 years of experience helping practitioners and coaches grow and scale their private practice. Whether you’re just starting out or already in business, this episode will help you map out your next best steps toward a more strategic, sustainable marketing plan for your business.

Need some help figuring out what to do next if you are being random with your marketing?  Book a free marketing review with me today - https://www.pepperitmarketing.com/review

Access the transcript and other resources on the show notes page at http://marketingyourprivatepractice.com/146

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian, therapist, or service-based provider, Kathy has 8 steps you can follow to avoid those bad-fit clients.  Learn to set clear boundaries, screen inquiries more effectively, and get more of the right clients from your marketing efforts.

You’ll hear the exact words she used in the reply to the person who asked her “What’s with this sh!t” in reference to her pronouns in her email signature. Discover other strategies to learn how to avoid common traps that lead to burnout or misaligned sessions.

These private practice marketing strategies are all about helping you attract more dream clients and fewer not-so-ideal clients to your practice with confidence and less second-guessing. 

What You’ll Learn:

• 8 steps to attract the right clients and protect your time
• Ways to ensure you know when to say No, you are not a fit for my business
• The exact script Kathy used in this case
  
  
  

Listen in now, and you can also access the sample script and other resources mentioned at http://marketingyourprivatepractice.com/145

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Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. 

In this case, it took just four words in an email for her to know:
“Yeah, No. We will not be working together… ever.”   (Yeah, No. = a very Canadian way of saying NO.)

The email message crossed a line with her values and that made the response easy to do adn without fear or regret.  

Misaligned clients drain your energy, shake your confidence, and chip away at the business you’ve worked so hard to build.   

Learn why saying no to the wrong clients isn’t just okay - it’s necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice!    

This episode isn’t about being judgmental or turning away people carelessly. It’s about making space for the right clients and protecting your practice from the wrong ones. 

Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 

Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/review

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In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025. 

Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later. 

The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon’s book lists.

The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible. 

Listen in and hear about: 

✔  A lesson Janice will never forget about marketing that helps get more sales 
✔  Ways that Janice began to repurpose her marketing content to save time & expand her reach
✔  A surprising marketing strategy that helps turn unknown book buyers into leads

Listen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice.

 Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide. 

You can also preorder Janice’s Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus  

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As part of the worldwide Podcasthon https://podcasthon.org/  Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Greater Halifax.

Kathy opens up about what inspired her to join the program, how easy it was to get started, and the rewarding experience of mentoring a 9-year-old young girl in her community. 

Bethany provides some insight into the organization’s mission, the impact of mentorship, and how just a few hours a month can create lasting change in a child's life. 

They discuss the matching process, common misconceptions about the time and financial commitment, and a couple of success stories of matches - many of which turn into lifelong friendships.

With 107 children currently on the waitlist in Halifax alone, the need for volunteers is urgent. Whether you're 19 or 90, there's a child who could benefit from your time and kindness if not here in Kathy’s city - then in your own city or town too!  

If you've ever considered becoming a Big Sister or Brother with this organization but felt unsure, this episode will give you the clarity and encouragement you need. 

Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/142  or visit halifax.bigbrothersbigsisters.ca to learn more and take the first step toward making a difference.

Maybe you can’t help out as a mentor yourself, but you can support Kathy and Skyla’s fundraising for the BBBS Bowl-a-thon happening this May. 

Visit  https://www.canadahelps.org/me/RYrdWkG to donate directly to their team - the Slay Queens Strike Again. 

Please visit www.podcasthon.org to discover hundreds of other associations through the voices and talents of amazing podcasters

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get organized, work more efficiently, and see better outcomes - without spending hours every week on marketing.

Kathy explains why having a clear plan is essential to avoid the overwhelm of random marketing efforts. She introduces the concept of Assembly Line Thinking, a simple way to streamline marketing tasks and improve consistency. She also breaks down how disorganization is one of the biggest time wasters and why structure can make marketing easier and more effective AND give you time back in your day! 

If you find yourself not getting clients from your marketing, or you are constantly searching for items you need to do your marketing and just feeling frustrated with making consistent marketing a reality … this episode will give you practical strategies to help you stay organized and save time. 

By making small changes to how you store, plan, and execute your marketing, you can focus more on serving clients while still growing your practice.

Hit play now to learn how simple systems can help make marketing easier and more effective!

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/141 

Free Marketing Review with Kathy - https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email visibility and why even unopened emails still play a big role in the effectiveness of email marketing and booking clients.

You'll also hear why staying consistent with your newsletters can help you attract and retain clients, even when your practice is full.

Listen in to learn how small tweaks to your email marketing can lead to better engagement, more clicks, and ultimately, more clients.  Hit play now!

You can access all the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/140

Book your Free Marketing Audit or Review at https://www.pepperitmarketing.com/review

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. She built her site years ago and made a few updates, but something wasn’t clicking.

During our review, I uncovered key website mistakes that were likely keeping people from taking action. These are common issues I see on private practice websites, and the good news is -- they’re all fixable!

What you’ll learn in this episode:

• The messaging mistake that confuses visitors and stops them from booking
• Why using “near me” in SEO titles can hurt your rankings (and what to do instead)
• How weak calls-to-action cost you clients—and how to write CTAs that work
• One simple design fix that makes your website easier to read

If your website isn’t bringing in the clients you want, you might be making the same mistakes. Listen in to learn how to fix them and start getting more bookings today!

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/139   

🔗 Book your own free marketing review: https://pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

In this episode of Marketing Your Private Practice, Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares private practice marketing tips and how a simple shift can make your marketing more effective without taking over your life.

She’ll also help you identify if you already have great content that can be used to get more results from your marketing.

Here’s what you’ll learn:

✔️ Why your website should be your content’s first home - and how it helps both clients and search engines find you.
✔️ Recognize if you are already posting good content to use - you may be creating great content just posting it in the wrong place.
✔️ A simple, strategic content plan that helps you get clients without spending all your time marketing.

If you’ve ever felt trapped in a never-ending cycle of marketing that goes nowhere, this episode will help you refocus your marketing content strategy where it makes a difference. 

Hit play now to discover how to identify if you already have great content and how to better use it to get more clients!

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/138   

Book your free marketing review with Kathy C here -   https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time.  

In this episode, you’ll learn a smarter, simpler content marketing strategy designed specifically for busy practice owners and service providers.

Discover practical steps to:

• Stop relying on social media for leads
• Use search engines to help clients find you
• Repurpose one core piece of content into blogs, emails, and social posts

If you’ve been Googling "how to get more clients for my private practice" or "how can my marketing work better" and wondering why your growth has stalled, this episode will give you the clarity and tools you need.

Listen now and learn how to grow your practice or business without spending hours on social media! (That is the opposite of this strategy - we'll get you spending less time on social and more time with clients!!) 

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/137  

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message. 

If you’ve been feeling that your marketing is a waste of time and effort, your messaging could be the problem.  

Be sure to hit play and listen to this week’s episode to discover ways to improve your marketing message and learn:

✔ Why your current marketing efforts may not be bringing in clients

✔ Common messaging mistakes and simple ways to refine your message 

✔ The 5 key elements of strong messaging that make people take action

If you’re tired of feeling like you’re shouting out to the world that you’re here and ready to help clients and getting crickets or confused faces, this episode is for you. 

Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients.

Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/review

Be sure to check out the resources mentioned on our show notes page at

http://marketingyourprivatepractice.com/136 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It’s not bringing in clients, it’s bringing more frustration and burnout.

When you understand how these simple foundations can be powerhouses when it comes to making your marketing work - then you understand the power they have. 

Listen to this episode as Kathy C shares how the 10 marketing foundations for success (Pillar One of Marketing) can shift everything. 

Do not miss the simple, oh-so-simple, examples of how small fixes had big results for some of her clients. You will be saying 90 more bookings in 30 days because of …what??? Yes, 90! 

Hit play and get ready to shift your focus to marketing that matters and gets you clients! 

You can access the shownotes at http://marketingyourprivatepractice.com/135

Book your free marketing review with Kathy C here -   https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

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~ Thanks for Listening!

Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are not always the best path to growth. 

There are some strategies to consider BEFORE launching a new program or course. 

Listen in as Kathy shares some of the factors many practitioners and service providers forget when it comes to successfully offering and launching a group and online courses. 

You will learn: 

• What the #1 consideration is to help you know you are ready to scale in this way
• The ONE thing people forget to plan for when adding a group program or course
• 5 Steps that build a strong foundation for offering an online course or group program

Hit play to learn ways to avoid the frustration and financial mistakes that often come when trying to expand your services before you have the elements in place that will make your new services a success and reduce the likelihood of failure.

You can access all the resources mentioned on our shownotes page at http://MarketingYourPrivatePractice.com/134 

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In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing Review, we address the challenges Jewels faced with blog articles and newsletters that did not seem to be doing much for her. 

She wanted to enhance her content to attract more readers and increase sales of her journals and how to make her articles more effective and engaging.

Listen in to learn the 3 key lessons shared that will optimize her Blog and Newsletter Articles. 

• Importance of SEO in Content Creation and what to includes that turns your content into keyword-rich articles that help search engines find and rank your articles, increasing your visibility online.
• Ways to Optimize Your Blog Articles including formatting tips, using images effectively, and ensuring your content is structured for easy reading.
• What to do Differently with  Calls to Action in Blogs and Newsletters - even if the content is exactly the same.

If you're looking for ideas on how to get MORE out of your blogs and newsletters this episode offers lots of actionable tips and strategies as we go through Jewels’ blog article.     

You will also discover one simple and surprising way formatting your newsletter can increase your open rates and have more people read that content. 

Access the resources from this episode, including the 10-point blog checklist on our show notes page at: http://marketingyourprivatepractice.com/133

Book your own free Marketing Review - https://www.pepperitmarketing.com/review 

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We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! 

Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. 

The best way to make this happen is by enhancing your marketing message, and today, you can learn what to include in your messages to make this happen. 

Whether you’re writing blog posts, creating social media content, or even networking, these steps will help you create a message that attracts the clients you truly want to work with. 

Tune in to learn how to make your marketing content more effective with messages that attract more of those dream clients! 

Check the show notes at http://marketingyourprivatepractice.com/132 for the resources and tips mentioned in this episode.

If you want an audit of your marketing to get help with an issue you are experiencing, book a Free Review with Kathy C right here - https://www.pepperitmarketing.com/review 

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It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too.  

We fixed the problem by going back to the basics and making sure she had 4 things in place that would ensure that her time and money invested into the marketing was worth it and that the marketing would work. Actually helping bring in new clients and grow the practice. 

Something I am sure you also want for your business or practice too -- clients and growth. 

Hit play to listen to this episode and learn:

• The 4 Pillars of Marketing a Practice or Service Business
• How each Pillar relies on the others to be more effective
• Why sometimes you should consider Stopping ALL Marketing NOW! 

Once my client and I established those 4 pillars in her marketing plans, things began working - a lot more than she imagined possible. Her list began to grow, and she started seeing more consults, and they were booking more clients. 

This episode provides private practice marketing tips and valuable insights to help streamline your marketing and let you know if you, too, need to stop your marketing right now because it is hurting more than helping. Tune in to learn how to recognize these signs and hear how that client had a banner day 2 months after those fixes were in place.  

You can access the shownotes at http://marketingyourprivatepractice.com/131 

Book your free marketing review with Kathy C here -   https://www.pepperitmarketing.com/review

Episode website page -   

https://www.pepperitmarketing.com/podcast/why-stop-marketing

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In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business, it’s crucial to understand these pitfalls so you can avoid them.

The biggest issue that happens from these mistakes is wasted time and effort. When your marketing isn’t aligned with your goals, you may find yourself spinning your wheels without seeing any real results. This can be frustrating and discouraging, especially when you’re trying to attract more clients and increase revenue. The two things needed to grow a private practice or service-based business.

Listen in to learn more private practice marketing tips and frind out what these mistakes are and how to avoid them so they don’t impact your success.  

Don’t let your marketing efforts go to waste in the coming year!  Make sure that your marketing activities lead to real growth and success for your business.  

Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quiz

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“How do I get clients to find me online?”

In this episode, we uncovered 3 main issues with her website that were blocking people from finding her online.  

As we reviewed her site, I explained these issues and shared 5 simple Search Engine Optimization tips and strategies that Tamberly could do to help more people find her and her practice online. Especially when she has a very specific niche like she does! 

SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. 

Be sure to tune in and learn the fixups she can do to improve the visibility of her website and her services online. Strategies that can be applied to almost every practice or service business. 

SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. 

Be sure to check out this episode. Once you have these fixups in place, you will see upward shifts in website traffic and consult requests… more people finding you, people who can become your next paying client!

You can access the resources mentioned and more about Tamberly, on our shownotes page at: http://marketingyourprivatepractice.com/129  

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It is one of the top pages on your website that helps people decide if they are going to book a call with you.  

But is it doing that for you? And how does this even work, you might wonder? 

You are probably thinking… “It’s one simple website page where I’m supposed to tell people who I am”… Yes, it is, but it’s more than that, too! 

This page and the content on it - even though it is about you, should not be all about you. It should be written in a way that is more about the visitors and how you can help them—and written so that it guides them to feel good about you, to trust you enough that they want to book a call and talk with you. 

If you are wondering how to do this and what kind of content to include… then be sure to hit play on this episode. 

The 5 steps in the framework I’m covering today will help you make that happen with the 5 steps in this framework to help convert more visitors on your About Page into Clients! Whether it’s a discovery call or a paid session, you want to help those visitors make the next move.  

You can access the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/128  

Stuck on what to do? Book a Free Marketing Review with Kathy C. Yes … 30 minutes of marketing strategy for free -  https://www.pepperitmarketing.com/review 

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When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for.  It not only helps them understand who you are, it plays a huge role in their decision to reach out and take the next step.

Yet, many practice owners and service providers make some common mistakes on their About Pages that drive potential clients away. If you’re not careful, you could find visitors leaving your site without ever contacting you.

In this episode, Kathy shares some of her top private practice marketing tips. Learn the 5 critical mistakes to avoid on your About Page so that you are not missing out on ways to grow your business by booking more clients. When you understand these pitfalls, you can create a more engaging and effective page that encourages visitors to connect with you.

You’ll also learn about:

• The essential role your About Page plays in attracting more clients
• The key objectives your content must achieve to resonate with visitors
• The importance of strategic content planning for your About Page

Don’t let your About Page hold you back. Tune in to discover details on these mistakes and how to avoid making them on your website.

You can access the resources mentioned in this episode at http://marketingyourprivatepractice.com/127  

Episode website page - https://www.pepperitmarketing.com/podcast/mistakes-about-page-website 

Tags : Private Practice marketing, How to grow a private practice, get more clients for my practice, website content planning 

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Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you. 

Yet, many business owners feel something is just not working the way it should and are unsure what to do or why it’s even happening. 

In this episode of Marketing Your Private Practice, we talk with Registered Dietitian Katie Badger, of EveryBody Nutrition, who was having this exact problem with her practice. 

Katie signed up for one of my Free Marketing Reviews to find out what she could do to help convert more visitors into booking a Discovery Call with her. 

By listening in, you’ll discover the 3 main reasons I found that Katie was not seeing these bookings coming in her calendar and the steps I recommended she change.  Be sure to follow along and see if the same things happen on your website. 

The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/126    

You can book your own free Marketing Review at https://www.pepperitmarketing.com/review 

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~ Thanks for Listening!

No results means …not achieving your goals. 

And for most in this place, the solution could be as simple as checking that your lead generation system has the 7 key elements to be effective and help more people request and download your lead magnet, 

Once you have this in place, you will see more results. 

In this episode, you will learn: 

 You’ll also learn everything you need to know to ensure your system has the makings of one that brings in leads on a regular basis, including: 

• The Necessity of Lead Generation Planning 
• Understanding the Lead Generation Funnel 
• The Value of Immediate Engagement

With the right approach to lead generation, you can achieve a steady flow of new clients and grow your practice or business successfully! This episode will get you started. 

Be sure to check out the resources mentioned at http://marketingyourprivatepractice.com/125  

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A big part of this roadblock is knowing what to include in your lead magnet to attract your ideal clients. In this episode, Kathy C shares steps on how to create a lead magnet that truly resonates with your potential clients and helps build your list of leads.  It begins with identifying what to put into your lead magnet so it appeals to the people you want to work with!

Here are three key lessons you will learn:

• Why you MUST address only ONE problem for your Ideal Client. Focusing on a single issue helps you create targeted content that speaks directly to your audience and the TOP problem they want to solve. 
• How your sessions with clients help create a Unique-To-You Lead Magnet. Which is one filled with valuable content that sets your lead magnet apart from others.
• Walk through Kathy’s 7-Step Content Discovery Process for Creating Lead Magnets. This structured approach will guide you in identifying the best content to include in our lead magnet so it appeals to people in your target audience.

By the end of this episode, you will have a clear understanding of what to include in your lead magnet so that it not only attracts new leads but also helps you book more discovery calls and, ultimately, clients.   

Ready to take this lesson and finish your lead magnet in 2 weeks? Register for Kathy's Free Lead Magnet Training that starts NOV 22nd.  https://academy.pepperitmarketing.com/leadmagnets 

All the resources mentioned and shownotes can be found at: https://marketingyourprivatepractice.com/124

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One way to get clients is to include lead generation in your marketing plans. Getting stuck at various stages of lead magnet development is another common problem, one that comes with a lot of frustration, too. 

Whether you're unsure about what type of lead magnet to create, struggling to work and rework one that just isn’t getting any results or facing other challenges with your lead magnet  … well, this episode is designed to help you break through those barriers.

Tune in to learn the steps to discover that ONE thing that will make or break your lead magnet's success. 

You will also discover:

• Why understanding the end goal of your lead magnet can lead to more clients
• What knowing this ONE thing can do to shift your results and increase signups
• Ways to change your content to entice more people to enter their name and email without thinking twice

If you want to offer people a lead magnet that resonates with your audience and drives more leads into your business - leads that can ultimately lead to more clients, then hit the play button!   

All the resources mentioned in this podcast can be found on the shownotes page at http://marketingyourprivatepractice.com/123 

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Lead magnets … too many biz owners look at these as simply a freebie you give away.  You could not be more WRONG. They're strategic marketing tools designed to captivate and attract more leads and prospects for your business. People who are quality prospects and can convert into paying clients!  

I've seen firsthand the power of lead magnets in growing a business or practice, and today, I want to help you see the light when it comes to how lead magnets really can work to get more clients to sign up and work with you. 

Listen in to hear the 5 misconceptions people have when it comes to lead magnets and why you can no longer underestimate them when it comes to marketing your private practice or service business. 

You will also discover:

• The critical element needed in any lead magnet to get more signups
• Why cookie-cutter content for lead magnets will not grow your email list 
• The powerful role every lead magnet does that helps convert more leads into clients

You can access the resources mentioned in this podcast on the shownotes at http://marketingyourprivatepractice.com/122 

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Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it’s frustrating and one key reason people feel marketing is a waste of time.  

When people aren’t signing up for your lead magnet - what do you do? 

That’s exactly what Sarah J asked me when she reached out, wondering why the lead magnet she had for her practice wasn’t getting people signing up for it.

Today, I want to share with you one of the main reasons practice and business owners are not seeing signups for their lead magnets and 3 strategies to help you increase the number of people requesting that lead magnet you created.  

Listen to this episode to learn some simple steps to getting a steady flow of leads for your private practice or business. Leads are people who ultimately can convert into clients!

If you want help getting your lead magnet setup and ready to market - sign up for this Free Bootcamp with Kathy C. Book your seat here -  https://academy.pepperitmarketing.com/leadmagnets
 
You can access the other resources mentioned via this link http://marketingyourprivatepractice.com/121 

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When the services you offer are packaged to support one another and stand out as the best way for clients to move forward, this helps clients see the value in what you offer. 

But often, on discovery and consult calls, clients come to a crossroads and need help making a decision. 

You can create a smoother process for clients to choose your services by offering them something unexpected that will knock them out and lead to more bookings and a steady flow of new clients. Kathy calls it the 1-2 Knockout Punch Strategy, and it works well with the 1-2 Offer Setup we’ve been covering in this series. 

It’s a way to position your offers that leads to booking more clients because you have given them something unexpected that boosts their confidence and trust in you and helps them make their decision to sign up and work with you. 

Learn how to position your services on discovery or consult calls using this marketing and sales strategy and see more people sign up than before. 

This is especially useful if you are someone who has - or had  if you’ve been following this series of lessons  - so many options and services and packages that people were too confused to decide on anything other than, “I need to get off this call.” 

For all the resources and links mentioned in this episode, visit the shownotes page at: http://marketingyourprivatepractice.com/120 

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In this episode, we tackle the common struggle of clients hesitating to sign up after a discovery call or consult. You’ll learn marketing strategies that help position your services and packages in a way that makes it easy for clients to commit and sign up to work with you. 

Tune in to learn how to develop your 1-2 Offer Setup that truly captivates clients and encourages them to take action.

You will learn:

• How the way you set up and structure your offers can significantly impact client sign-ups.
• The essential elements to include in your services for an effective 1-2 Offer Setup Strategy.
• The ONE crucial step in your Intro Offer that you must not skip if you want to see an increase in signups.

By implementing these strategies, you can grow your practice and start booking more clients. The goal is to create offers that resonate with clients and motivate them to take the next step in working with you.

For all the resources and links mentioned in this episode, visit the shownotes page at: http://marketingyourprivatepractice.com/119

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You can make it easier for clients to say yes by changing your offer setup and cutting back on your service offerings. Doing this can totally shift the results of those discovery calls and help simplify the decision-making process for clients. You will find yourself booking more clients. 

The 1-2 Offer Setup Strategy is designed to help you streamline your services into two clear options. This approach not only makes it easier for clients to understand what you offer but also encourages them to take action. When clients see fewer choices, they are more likely to make a decision and sign up for your services.

Here are 3 key lessons you will learn by listening in:

• Simplified Decision-Making for Clients: Fewer options lead to quicker and more confident decisions.
• Reducing Sales Pressure for Both Parties: Clients feel less pressured, and you can focus on providing value rather than selling.
• Increase in Client Sign-Ups: A clear path from an introductory service to a longer-term commitment encourages more clients to say "yes."

By implementing the 1-2 Offer Setup Strategy Kathy shares in this episode, you can create a smoother experience for your clients and increase your bookings without the stress of complicated sales tactics and less pressure for everyone. 

It also has the added bonus of building more trust in you as their service provider! 

The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/118    

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Yes, those are two jobs that blogs can do as part of your marketing strategy and plan. But too many practice and business owners underestimate the power of blogs. 

They look at it as simply writing content that doesn’t help their business or practice, and sadly, it’s often because the blogs are missing key elements that make them effective. Missing elements that help people find you, search engines find your website and even bring in new leads too from all that new traffic. 

Now… I know that I’ve said a couple of words that make some people uncomfortable, the B and S words - Blogs and SEO… 😂 

We do talk about search engine optimization (SEO) in this episode, but I make it very easy to understand, and if you can use some of these strategies, you will find yourself getting more website traffic and more leads… both things any business needs to grow!

Be sure to check out this episode and listen in as I do a free marketing review with Tammy Morse. I show her easy ways to leverage and tweak the blogs she has on her website to work better to help her grow her practice by getting noticed by search engines which can bring in more traffic and more leads!

You can connect with Tammy and access the resources mentioned via the links on our shownotes page at http://marketingyourprivatepractice.com/117 

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But here's the problem with those easy-to-use tools: you are hurting your own website's traffic and visibility, too.  

Think about it: when you use these tools, you're sending people to someone else’s website and giving away valuable traffic, clicks and visits to someone else's website. Stop giving that valuable traffic away!

By using these link tools or other ones where the click takes people to a place that is not your website, you're missing out on that extra website traffic, which also means the search engines are missing a critical message about your website.  

Listen to the episode to understand this lesson - as this lesson, in particular, goes way beyond Instagram and your Link in BIO! It’s a lesson that applies to so many other areas of your marketing, and there is a simple fix to it. 

A fix that is easy to do…  and gives your website a traffic boost - instantly.

Hit play to learn the fundamental marketing strategy behind this episode and how to reclaim your traffic. Because if you want traffic and leads - the two things that turn into clients, you’ve got to stop sending people to someone else’s website. 

Visit the shownotes page to access the resources mentioned in this episode, including a free tipsheet to download and guide you with the ‘fix’ to this issue - http://marketingyourprivatepractice.com/116 

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If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and you need to ensure you have planned the program out from idea to pricing. 

We will discuss how group programs seem like an easy way to earn more; they often require careful planning and strategy. Many business owners overlook the essential steps needed to ensure these programs are profitable. 

Kathy will share the importance of building a solid revenue base before branching out into group offerings. This is often the biggest detriment to group programs that are not getting filled with clients or make you feel like you’re serving 50 people instead of 15 in the group.

In this episode, you'll learn about 5 key strategies to help you ensure you price your program to make a profit from your program.   

Kathy also shares real-life examples of how overlooking these steps can lead to financial losses and empty groups. 

Tune in to learn how to set your group programs up for success and ensure they contribute in a positive way to your bottom line and make a profit! 

You can access the full whontoes on our website at http://marketingyourprivatepractice.com/115

Be sure to take advantage of the savings on the Pricing Calculator Mentioned and use the coupon code: CALCULATOR50 to save 50% - https://academy.pepperitmarketing.com/calculator

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This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.

When practice and business owners aren’t getting clients booking with them, they often try to fix this situation by adding more services and offers, thinking it will help them ensure they have “Something for Everyone!”  But the opposite tends to happen. Too many is too much for most potential clients; instead of signing them, you are scaring them away. 

This lesson will help you understand why you want to rethink that strategy of having something for everyone and what to do instead.  

Remember, the goal isn't to overwhelm potential clients; it's to entice them to want to work with you. So, let's start making your services irresistible - simple, clear, and exactly what clients want by following Kathy’s 5-step checklist to help you simplify your offers.

You’ll also learn how this change can do the same for you when Kathy shares how one of her clients used this strategy with her offers, and it worked so well that her client just wanted to know, “How do I sign up and do more work with you?” 

Tune in and get ready to start booking more clients by offering them fewer options. It really is magical!  

The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/114   

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Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups in your area may not always fill your cup. 

This is why one of the groups I attend is one that many folks do not always see as a networking group because its main purpose is not networking!  

This week on the podcast, I spoke with Cheryl Cook, one of the co-chairs of the 100 Women Who Care Halifax Group, about what makes this group different than a typical networking group - especially since it is not even called that!  

Hit the play button to listen in and learn more about the 100 Women Who Care groups - which are all over Canada and the US - and find out how they work, and the hidden benefits women in business can get from joining their 4 meetings each year - yes only 4 events a year!   

Be sure to listen in - it will inspire you to rethink what opportunities for networking are out there - some of them may fill your cup  - and your client roster - more than you realize. 

There are some resources mentioned and you can find them on the shownotes page at:  http://marketingyourprivatepractice.com/113  

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This is one of the bigger challenges when it comes to marketing and growing a private practice or dietitian business.  Especially if you seem to always be explaining your services over and over, leaving people more confused than ever. 

It's time to flip the script. By focusing on the core problems your ideal clients face and speaking their language when it comes to their problems, you can transform your message into a magnet for those who need your help.

The key to breaking through the noise is having marketing messages that are so specific, that people feel like you're reading their minds. When they book a consult they tell you right away that it felt like “You were inside my head!”  

That's exactly what we're covering in this lesson with this week's private practice marketing tips - how getting specific in your messaging can lead to more consults and clients! 

Here's what you'll walk away with:

• Understanding Your Audience: Knowing how they feel and how they describe their problems.
• Why Specificity in Messaging Matters: Learn why you must weave your clients' words into your marketing to create a message that hits home instantly.
• 5 places to find the “Words Your Clients Say:  Discover where to find the words to include in your  "Words They Say" document - a goldmine of insights direct from your ideal clients' mouths.

By the end, you'll know what you need to create a message that hits home, builds trust, and turns interested people into paying clients without having to chase them all over to sign up! Ready to make this magic happen for your practice or business? Hit play now!

There are some resources mentioned and you can find them on the shownotes page at:  http://marketingyourprivatepractice.com/112    

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Kelly and her sister and cohost, Jessica Colarco, knew they were not getting the growth they wanted from their podcast and asked Kathy to help them figure out what might be the issue and what to do to reverse the situation. 

The marketing roadblock stopping them was how to get more people listening to the podcast to take action and visit their website and get connected to them either via social media or by getting their free guide.  

During their review, Kathy found several issues that were getting in the way of their goals…  and then she shared 5 specific areas to make the changes to improve the results and build that community of women they are seeking to inspire.

Listen in to learn:  

• The role your marketing foundations play in marketing a podcast or business
• Why your message needs to be clear everywhere - web content, landing pages, signup buttons and your CTAs
• How optimizing something as simple as your Instagram BIO link can bring you more website traffic

You can connect with Kelly and Jessica and access the free resources mentioned - via the links on our shownotes page: http://marketingyourprivatepractice.com/111

Don't forget to take this free Marketing Foundations Quiz and get a bonus checklist to help you make sure you have your foundations solidly in place!  Quiz - https://www.pepperitmarketing.com/quiz

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Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results. 

And then those search engines can send the right people your way - the same way a person seeing or hearing the message can send people your way too! 

This lesson will enlighten you on a content marketing strategy to get your message across to people so that they know you have the expertise and services or products to help them!   

We're going to cover - in a very easy-to-understand lesson - how using keywords in ALL of your marketing content can help your message reach more people - from a real-life example of content Kathy had someone edit before it got published - a testimonial!   Yes, even testimonials are marketing content to think about using keywords to improve the message.

And… don’t be scared of that tech word - keywords  - those keywords and a little know-how on SEO will explain how to sprinkle a little magic in the form of keywords into your content to attract more clients.

Here are 3 lessons you'll learn by tuning in:

• Why Keywords aren't Just for Website Content
• An easy way to understand the basics of SEO and Keyword Basics 
• The Power of Keywords in all types of Testimonials 

There are some added resources mentioned in this episode and you can find them all on the shownotes page at - http://marketingyourprivatepractice.com/110  

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Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch and start attracting and booking more clients. 

Here are 3 lessons we cover in this episode: 

• Why you must focus on the present, not the past 
• Create clarity and lose the rambling words in your marketing messages
• Kathy’s 5-step formula for an effective elevator pitch that will attract, not repel clients

By focusing on these key lessons and using the formula, you'll transform your elevator pitch from blah to brilliant and will see the changes instantly in the faces of those who heard your message.  

You will go from raised eyebrows trying to understand what you do and sometimes even who you are (it happens!) to reaching more people and helping them change their lives. 

All because people finally understand what you offer your clients - not only your services but how you transform their lives for the better! 

Don't miss out on this episode – and especially Kathy’s samples of elevator pitches - bad and good and an opportunity to have her review your updated Elevator pitch for free! 

Hit play and let's get you attracting more clients with the most effective elevator pitch ever! 

You can access the resources mentioned + take advantage of the free elevator pitch review on our shownotes page at http://marketingyourprivatepractice.com/109 

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You can change this and know exactly what events or conferences to go back to and what to avoid, simply by tracking your event ROI. The trick is knowing what to track to know if you even got a return on investment from these events. 

And that's exactly what we're diving into on today's podcast. How to track your event ROI. And in a way that is not complicated or time-consuming or requires a program that costs hundreds or more a month to gather the info!   

Listen to this episode to learn more about: 

• Tracking ROI: It’s not as scary as it sounds and there are ways to keep it simple with a system to make the tracking easier.
• What to Track: Your goals are your guide. Learn the role they play in what to track and how to identify what metrics to track for events which are typically one of 3 main types.
• The Long Game of ROI: It is not just for today – Understand why long-term tracking is essential for seeing the full impact of your event participation.

Ready to stop guessing and start knowing whether those events and conferences are worth going to? Tune in this episode and make those numbers work for you and guide you toward more success with your practice or business.

Be sure to check out the shownotes page to grab the free stats tracking template to get you started - http://marketingyourprivatepractice.com/108   

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Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a successful service-based business. Her commitment to enhancing the lives of seniors through companionship and enrichment is heartwarming, and her story is a big part of her motivation to become a business owner.

This is a must-listen for anyone looking to deepen their connection with potential clients. We discuss the importance of authenticity in marketing and how sharing personal stories can help you connect with and attract more clients.

Listen in to learn the critical lessons from the episode, which include:

• Why understanding your ideal client's problems is the cornerstone of effective marketing.
• Ways to tailor your marketing message to resonate with your ideal clients.
• How to weave your personal story into your marketing to connect on a deeper level, especially when it's tied to your business's "why."

A personal note from Kathy C: I was truly moved by Camryn's dedication to improving the lives of seniors and their caregivers, highlighting the profound impact of aligning business goals with personal values. 

This episode is a powerful reminder that our most potent marketing tool is often our own authentic story.  Don’t miss it. Camryn's story will inspire you to create marketing content that connects with your own clients in a more meaningful way.

You can find links to connect with Camryn and other resources, including how to book your own free marketing review, on our shownotes page at http://marketingyourprivatepractice.com/107 

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And FYI this approach is NOT just for paid speakers!

So, if you’ve ever felt like you're not getting much out of any speaking opportunity you have had - you are not alone! Many businesses struggle with this, and even more so because speaking in front of a group is one of the top fears people have. When you are terrified, being strategic is a challenge. 

But there's a better way to ensure you know exactly how to make your time speaking to any size group really count. Click play to hear 12 ways you can do this for your next opportunity to speak in front of a group - paid or not!

Here are the top three lessons you'll learn by tuning in:

1.  How understanding the event rules for speakers & the audience should guide your speaking content 

2. Why you must always plan for more than just your PowerPoint content for a speaking gig. 

3. The most important aspects of any speaking opportunity, which most people forget! (These help you get more leads and clients from that speaking opportunity)

The key is to approach your speaking engagements with a plan. So, if you're ready to make your next speaking event a success, hit play and let's get started!

There are several resources I mentioned, and you can find them online at http://marketingyourprivatepractice.com/106   

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Whatever role you have … your 'event goal' often focuses on getting new leads and making sales. 

But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales. Sometimes the actions you do take… can be the worst things you could ever do at your booth! 

Instead, I want you to know the event marketing strategies and actions that help you do things like: 

• Get a jump in email subscribers on your list (New leads!) 
• Earning revenue at the event that more than covers the fee you paid to book the booth. 
• Growing your business from revenue earned months and even years to come from the contacts made at that booth. 

All of this is possible when you follow these 10 simple marketing strategies - action steps to take - that help you get that elusive ROI from your time and money invested in booking a booth at a conference or event. 

Listen in to learn these steps so you never have that “Post-Event Regret” feeling of having wasted your investment in money and time! You might even find yourself boosting that ROI much more than you imagined possible. 

Hit play to learn the 10 ways you can kickstart that boost in ROI and change the results you get from those events you participate in - especially as a sponsor or exhibitor.  

You’ll also hear some success stories of how this worked for others… and do not miss the epic action one of Kathy’s past clients did with their booth at an HR event.  It was brilliant and sooo memorable. 

You can find the resources mentioned on our shownotes page at http://marketingyourprivatepractice.com/105 

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Those words are what I call the “after-event regrets.” The coulda-shoulda-woulda thinking that happens when you realize there were missed opportunities because you forgot to do specific actions. Actions you know could have helped bring about a different result. 

There are 10 specific actions you can take when attending a conference or event to help get the most ROI possible. Big or small, local or global… even events where you hop on a plane and travel to them -  you want a good return on your investment for your time and, sometimes money invested by going to any events.  

Some of these actions helped me get results, and today, I share a story of one event and how it turned into almost 50,000 in revenue over 3 years and a amazing opportunity to meet some TV and music celebrities at a Gala in Hollywood!    

Listen in to this episode to learn how to plan specific actions before, at and after the event to ensure you never feel that way again. Knowing these 10 actions and doing them will help you get the MOST ROI possible from any event or conference you attend. 

Hit play now to listen in and you will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/104   

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 One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI)  that continues to this day!  I’ve tracked over $775,000 in revenue to that event and it continues to grow every year. 

Events can help you grow as a person AND as a business too. And to be clear… ROI is not always about money either.  The people you meet and the skills you learn - can play a factor in your ROI from any event. They did with mine. 

One thing I have learned about events and conferences… is that you should never just SHOW UP at an event or conference - whether you are attending as a participant, speaker or even having a booth as a sponsor or exhibitor. 

There are specific things you can do to ensure you get as much ROI as possible. I teach my Academy members to do these as well because they help boost the ROI from your time, money and energy invested into events.  Some have had phenomenal results. Some didn’t even realize they were having results til we analyzed what happened. 

Be sure to hit play and listen in to learn the 3  key things you should do to ensure your time and money are well spent. These steps will help you get the most out of your time at events and conferences and bring real benefits to your business.

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/103  

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If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website.  You will discover ways to transform this neglected website page into a client-booking machine. 

Yes, what I’m saying is there are steps you can take to make sure that more visitors see that form and actually complete that contact form and reach out to you.  = MORE CONSULTS! 

Listen in to find out how you can transform your own contact page so that it works efficiently to bring in more consults - potentially multiple requests every day, which is what happens with my clients when they make these changes. 

In this episode, we cover: 

• Optimizing your contact page to invite more conversions to book a consult (I’ve rarely seen a contact page that was booking more consults than it was losing leads!)
• Setting up the contact form to minimize spam and target ideal clients (This will ensure you don’t get all sorts of tire-kickers wasting your time)
• Ways to ensure you never miss a consult request from your website (It happens more than you realize!)

It's not just about having a page with a contact form; it's about optimizing and using this page to get MORE people to fill out that form and contact you. 

More Consults are the Path to More Clients! 

Grab the Free Guide of the 10 steps to optimize your contact page here - https://www.pepperitmarketing.com/contactpage 

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/102 

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It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it! 

They need to feel that you understand their problems and can help them. That’s what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.

After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn’t really understand what she was offering, how she could help them… and even who she was!!!

Be sure to listen in to learn more about:

• Ways to get SPECIFIC with your website content and messaging to create a connection with visitors
• How to put the YOU in your website so they know they can TRUST you 
• Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit button

These lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it’s on the mark, they will be searching for that book-a-call button! 

Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101 

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This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business.   

My goal when I started this podcast almost 2 years ago was to keep sharing the lessons that came out in my weekly newsletter that I started in 2009 but to add a dimension to it, so that folks who are interested in listening into more details, can do just that 

I thank you for your listenership and hope you enjoy today’s lesson along with a highlight of the top 5 downloaded lessons from the podcast from the previous 99 episodes.  

These episodes cover practical marketing tactics, including boosting your email list, improving email subject lines, optimizing lead generation, offline marketing strategies, and effective time management for marketing activities.

Plus, I have a way you can win my Interactive Pricing Calculator to help you price your services and programs at a profit or a Quick Coaching Session… 

Be sure to listen in to learn, and find out how you can enter your name in that draw to win!  

Enjoy and I will as always, have links to access everything in the shownotes at http://marketingyourprivatepractice.com/100

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Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier.  Easier to do.  Easier to write. 

The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content.

It's all about making your message resonate with your audience in such a way that they feel you, and feel they know you.  Two key factors when clients make a decision to work with someone whose expertise is the service they offer. 

Here's what you'll learn by tuning in:

• The four magical words that will simplify your marketing efforts and make your content creation so much easier!
• Why you MUST infuse your personality into your online marketing content, especially for practice owners and service providers
• Tips for avoiding common pitfalls that can make your content feel impersonal.

So, if you're ready to make your marketing easy and improve the results from it. Then hit that play button now. 

I shared a few resources in this episode and you can access them at http://marketingyourprivatepractice.com/99  

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Colleen has a business and podcast called Exam Room Nutrition where she offers resources that simplify nutrition for the busy medical professional, and with this, she also has a podcast.  She was looking to attract more sponsors for her newsletter for her Exam Room Nutrition business. 

She knew her message needed a bit of fine-tuning to resonate better with people and that’s why she booked the marketing review. 

By listening in, you'll learn how to do the same for your business or practice with the key marketing advice I shared with her.   We covered 3 main areas:

1. Refine and Clarify your Marketing Message
2. Craft a Compelling Story on your Website 
3.  Strategic Positioning of Website Content and CTAs

Whether your marketing messages have a goal of acquiring new sponsors or those messages are to gain clients… the underlying foundations are the same for each. 

All your website visitors need to clearly ’get’ your message in order to take action on it. 

Be sure to check out this episode and learn how to increase your own sales (aka new clients) by improving your messaging, and how you can get a free marketing review too. 

All the details and how to connect with Collen Sloan are on our show notes page at - http://marketingyourprivatepractice.com/98      

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Many business owners face the same challenge - how to attract more clients? 

One tactic is ensuring you have a presence online where people are looking for help.  And it’s not always on social media. Think about it. Where do you look for help?  Most people click a search engine and type in a question. 

This is where people are looking and your social media posts are not what gets shown to them as a result, not nearly as much as website content.

This is why focusing on some foundational marketing strategies is critical as part of your overall plans.

This episode shares strategies you can use to get more traffic on your website and blog posts in particular. Even if you do not blog on a regular basis!!


Website Traffic = Visitors = Leads = Clients. 

Listen to this episode to learn ways you can drive more traffic to your website and how cornerstone blogs play a part in this. 

The goal is to get you more traffic and visitors to your website, so you can turn them into clients.  

Listen in to learn more and you can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/97       

Here is a direct link to the free stats tracking template as well: https://www.pepperitmarketing.com/freestats 

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Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-changing for clients.  

That is a primary role blogs play in your marketing plans… bringing traffic, leads and clients to your online door - your website - and they also help search engines understand what services you offer so they can send people to your online door too! 

In this episode, we look at the first 5 of 10 proven marketing strategies that will help you boost traffic on cornerstone blogs and even regular blogs. 

These strategies are designed specifically for private practice and service-based businesses to increase the visibility and traction of these blog posts and ultimately drive more traffic to your website. 

They are not complicated to do and fit easily into your regular marketing plans. 

The bonus??? They don't require hours of work or mean promoting your blogs in places your clients never ever visit! 

Be sure to listen to this episode to learn 5 of the 10 Marketing Strategies to get more traffic to your cornerstone blog posts. Traffic you can then convert into leads and clients!    

Next week part 2 will be out with the final list of 5 strategies. 

Click that play button now. You can access the resources mentioned in this episode on the show notes page at http://marketingyourprivatepractice.com/96      

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