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  <title>The Startup Diaries </title>

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  <copyright>© 2026 The Startup Diaries </copyright>
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  <itunes:author>Rick B and Luke J</itunes:author>
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  <description><![CDATA[<p>We focus on our journey of learning how to code during COVID to developing a software platform consisting of a CRM and marketing.<br><br>We have fun sharing our story while sharing insights into opportunities to overcome obstacles facing small business owners.</p>]]></description>
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    <itunes:title>The Birth of Blazing Nerd - Our First Gamify Venture</itunes:title>
    <title>The Birth of Blazing Nerd - Our First Gamify Venture</title>
    <itunes:summary><![CDATA[Rick and Luke are live in MN where they talk about some exciting new happenings at RL-Consulting.   Hear about their venture into game development and how they quickly took an idea around developing a fun way for brewery patrons to interact with each other and the brewery and turned it into a revolutionary way to gamify large events.  They also talk about how they developed a proprietary event ticket and donation sales process.   The boys at RL have been busy! ]]></itunes:summary>
    <description><![CDATA[<p>Rick and Luke are live in MN where they talk about some exciting new happenings at RL-Consulting.  </p><p>Hear about their venture into game development and how they quickly took an idea around developing a fun way for brewery patrons to interact with each other and the brewery and turned it into a revolutionary way to gamify large events.  They also talk about how they developed a proprietary event ticket and donation sales process.  </p><p>The boys at RL have been busy!</p>]]></description>
    <content:encoded><![CDATA[<p>Rick and Luke are live in MN where they talk about some exciting new happenings at RL-Consulting.  </p><p>Hear about their venture into game development and how they quickly took an idea around developing a fun way for brewery patrons to interact with each other and the brewery and turned it into a revolutionary way to gamify large events.  They also talk about how they developed a proprietary event ticket and donation sales process.  </p><p>The boys at RL have been busy!</p>]]></content:encoded>
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    <pubDate>Wed, 10 Sep 2025 10:00:00 -0400</pubDate>
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    <itunes:season>2</itunes:season>
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    <itunes:title>A Special Guest, John Krach who is a local legend in the restaurant business as a chef and owner.  Sadly, Johnathan passed away shortly after this recording.</itunes:title>
    <title>A Special Guest, John Krach who is a local legend in the restaurant business as a chef and owner.  Sadly, Johnathan passed away shortly after this recording.</title>
    <itunes:summary><![CDATA[Luke and Rick were honored to interview Johnathan Krach prior to his passing. Please listen to Johnathan share some wisdom, insight into his passion for the business and his laughter.   Johnathan was a long time friend and mentor to Luke  We hope you enjoy this special episode.  Please be sure to comment and share any memories of Johnathan. Rest in peace JK ]]></itunes:summary>
    <description><![CDATA[<p>Luke and Rick were honored to interview Johnathan Krach prior to his passing. Please listen to Johnathan share some wisdom, insight into his passion for the business and his laughter.  </p><p>Johnathan was a long time friend and mentor to Luke </p><p>We hope you enjoy this special episode.  Please be sure to comment and share any memories of Johnathan.</p><p>Rest in peace JK</p>]]></description>
    <content:encoded><![CDATA[<p>Luke and Rick were honored to interview Johnathan Krach prior to his passing. Please listen to Johnathan share some wisdom, insight into his passion for the business and his laughter.  </p><p>Johnathan was a long time friend and mentor to Luke </p><p>We hope you enjoy this special episode.  Please be sure to comment and share any memories of Johnathan.</p><p>Rest in peace JK</p>]]></content:encoded>
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    <pubDate>Tue, 17 Jun 2025 17:00:00 -0400</pubDate>
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    <itunes:title>Adding Value Through Innovation Without Adding Cost </itunes:title>
    <title>Adding Value Through Innovation Without Adding Cost </title>
    <itunes:summary><![CDATA[In this episode Rick and Luke discuss new ideas for providing value to their customers without impacting their bottom line.  Rick shares how he's utilizing tools to get back in the coding for RL and Luke shares updates he's made to the CRM. You'll also hear the guys spiral into degenerate gambling in restaurants and gas stations! ]]></itunes:summary>
    <description><![CDATA[<p>In this episode Rick and Luke discuss new ideas for providing value to their customers without impacting their bottom line.  Rick shares how he&apos;s utilizing tools to get back in the coding for RL and Luke shares updates he&apos;s made to the CRM.</p><p>You&apos;ll also hear the guys spiral into degenerate gambling in restaurants and gas stations!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode Rick and Luke discuss new ideas for providing value to their customers without impacting their bottom line.  Rick shares how he&apos;s utilizing tools to get back in the coding for RL and Luke shares updates he&apos;s made to the CRM.</p><p>You&apos;ll also hear the guys spiral into degenerate gambling in restaurants and gas stations!</p>]]></content:encoded>
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    <pubDate>Tue, 27 May 2025 08:00:00 -0400</pubDate>
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    <itunes:title>Suggestion Is Not Strategy</itunes:title>
    <title>Suggestion Is Not Strategy</title>
    <itunes:summary><![CDATA[In this episode we discuss how sometimes suggestions and feedback don't always have to be a part of your strategy. We also learn how awful Luke is at movie references. ]]></itunes:summary>
    <description><![CDATA[<p>In this episode we discuss how sometimes suggestions and feedback don&apos;t always have to be a part of your strategy.</p><p>We also learn how awful Luke is at movie references.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode we discuss how sometimes suggestions and feedback don&apos;t always have to be a part of your strategy.</p><p>We also learn how awful Luke is at movie references.</p>]]></content:encoded>
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    <pubDate>Fri, 21 Feb 2025 18:00:00 -0500</pubDate>
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    <itunes:title>Expanding Your Resources To Grow Your Business</itunes:title>
    <title>Expanding Your Resources To Grow Your Business</title>
    <itunes:summary><![CDATA[In this episode, Rick and Luke talk about how they collaborated with different companies to expand their distribution and their skill set pool.  Exciting times for RL-Consulting LLC!  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Rick and Luke talk about how they collaborated with different companies to expand their distribution and their skill set pool.<br/><br/>Exciting times for RL-Consulting LLC! </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Rick and Luke talk about how they collaborated with different companies to expand their distribution and their skill set pool.<br/><br/>Exciting times for RL-Consulting LLC! </p>]]></content:encoded>
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    <pubDate>Fri, 13 Dec 2024 12:00:00 -0500</pubDate>
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    <itunes:season>2</itunes:season>
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    <itunes:title>Making The Customer Experience Be Your Business Model</itunes:title>
    <title>Making The Customer Experience Be Your Business Model</title>
    <itunes:summary><![CDATA[In this episode, we talk about our shift from being solely a tech company to a marketing organization.    You will hear about how we stood behind our commitment to listen to what our customers really need from our software services and how we made a pivot to ensuring we are providing the best customer experience. ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, we talk about our shift from being solely a tech company to a marketing organization.  <br/><br/>You will hear about how we stood behind our commitment to listen to what our customers really need from our software services and how we made a pivot to ensuring we are providing the best customer experience.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, we talk about our shift from being solely a tech company to a marketing organization.  <br/><br/>You will hear about how we stood behind our commitment to listen to what our customers really need from our software services and how we made a pivot to ensuring we are providing the best customer experience.</p>]]></content:encoded>
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    <pubDate>Fri, 25 Oct 2024 15:00:00 -0400</pubDate>
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    <itunes:title>The Journey Continues</itunes:title>
    <title>The Journey Continues</title>
    <itunes:summary><![CDATA[Hear how we decided to use an outside developer and the instant regret.  We went from disappointment to reenergized and making incredible updates to our program! ]]></itunes:summary>
    <description><![CDATA[<p>Hear how we decided to use an outside developer and the instant regret.  We went from disappointment to reenergized and making incredible updates to our program!</p>]]></description>
    <content:encoded><![CDATA[<p>Hear how we decided to use an outside developer and the instant regret.  We went from disappointment to reenergized and making incredible updates to our program!</p>]]></content:encoded>
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    <pubDate>Thu, 21 Mar 2024 19:00:00 -0400</pubDate>
    <itunes:duration>2301</itunes:duration>
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    <itunes:title>Be or find a center of influence for success</itunes:title>
    <title>Be or find a center of influence for success</title>
    <itunes:summary><![CDATA[This episode covers how we embraced citizen development from a management view and an employee view to successfully deliver a major project.   We also discuss how embracing this mentality led to us launching our own company.  ]]></itunes:summary>
    <description><![CDATA[<p>This episode covers how we embraced citizen development from a management view and an employee view to successfully deliver a major project. <br/><br/>We also discuss how embracing this mentality led to us launching our own company. </p>]]></description>
    <content:encoded><![CDATA[<p>This episode covers how we embraced citizen development from a management view and an employee view to successfully deliver a major project. <br/><br/>We also discuss how embracing this mentality led to us launching our own company. </p>]]></content:encoded>
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    <pubDate>Tue, 14 Jun 2022 09:00:00 -0400</pubDate>
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