Going Global - Audiobook Tue, 12 May 2026 10:15:02 -0400 https://obaninternational.com/ en-gb © 2026 Going Global - Audiobook yes 61839147-bd77-561a-b35f-089a28f4c311 Oban International episodic false Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:

  • How to research, select and enter new markets
  • The key elements of international SEO, paid media and social media success
  • Why you need to localise, not translate, your content
  • How link-building and working with influencers varies internationally
  • CRO and UX techniques you can use across markets
  • Payment methods around the world
  • International ecommerce fulfilment challenges and how to overcome them
  • How to set global KPIs and how to measure success
  • Key mistakes to avoid

 

ABOUT THE AUTHORS

  • Sarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.
  • Tom Montague is a former Head of Content at Oban International. He works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.

 

ABOUT OBAN INTERNATIONAL

Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.

 

Narrated by Avielle Breen

]]> Buzzsprout (https://www.buzzsprout.com) marketing, digital marketing, international, paid media, SEO, going global, oban international Oban International https://storage.buzzsprout.com/llus23ujd6lr9bs0b3orennkbb3a?.jpg Going Global - Audiobook https://obaninternational.com/ Chapter 10: Cultural User Experience Chapter 10: Cultural User Experience In our tenth chapter, we outline the road to successful cross-cultural design with great UX.

]]> In our tenth chapter, we outline the road to successful cross-cultural design with great UX.

]]> Oban International Buzzsprout-12067954 Wed, 18 Jan 2023 11:00:00 +0000 1320 marketing, international marketing, digital marketing, going global, oban international, UX 1 10 full false Chapter 9: International Social Media Chapter 9: International Social Media In our ninth chapter, we outline the key elements you need to consider when taking your social media strategy international.

]]> In our ninth chapter, we outline the key elements you need to consider when taking your social media strategy international.

]]> Oban International Buzzsprout-11565586 Wed, 26 Oct 2022 09:00:00 +0100 1402 marketing, international marketing, digital marketing, going global, oban international, social media, 1 9 full false Chapter 8: International Paid Search Chapter 8: International Paid Search In our eighth chapter, we outline the key considerations of conducting paid search activity in new markets.

]]> In our eighth chapter, we outline the key considerations of conducting paid search activity in new markets.

]]> Oban International Buzzsprout-11385581 Fri, 14 Oct 2022 10:00:00 +0100 1941 marketing, international marketing, digital marketing, going global, oban international, paid search, ppc 1 8 full false Chapter 7: International Link Building Chapter 7: International Link Building In our seventh chapter, we explore how to approach international link building to strengthen your search visibility.

]]> In our seventh chapter, we explore how to approach international link building to strengthen your search visibility.

]]> Oban International Buzzsprout-11385612 Wed, 28 Sep 2022 12:00:00 +0100 1295 marketing, international marketing, digital marketing, going global, oban international, SEO, link building full false Chapter 6: Content Localisation Chapter 6: Content Localisation In our sixth chapter, we show why content localisation is an essential process, and how it differs from simply translating. 

]]> In our sixth chapter, we show why content localisation is an essential process, and how it differs from simply translating. 

]]> Oban International Buzzsprout-10809245 Wed, 17 Aug 2022 10:00:00 +0100 1318 1 6 full false Chapter 5: International Domain Strategy Chapter 5: International Domain Strategy In our fifth chapter, we explain the three main options for your domain strategy and the pros and cons of each.

]]> In our fifth chapter, we explain the three main options for your domain strategy and the pros and cons of each.

]]> Oban International Buzzsprout-10809239 Tue, 02 Aug 2022 10:00:00 +0100 620 1 5 full false Chapter 4: Market Research, Selection & Entry Chapter 4: Market Research, Selection & Entry In our fourth chapter, we cover how to determine if you are ready to enter a new market and different methods of market entry.

]]> In our fourth chapter, we cover how to determine if you are ready to enter a new market and different methods of market entry.

]]> Oban International Buzzsprout-10809235 Wed, 22 Jun 2022 11:00:00 +0100 664 1 4 full false Chapter 3: The Importance of Local In-Market Expertise Chapter 3: The Importance of Local In-Market Expertise In our third chapter, we explain Hofstede's theory of cultural dimensions and how local in-market insights can help you ensure cultural relevance in your international marketing campaigns.

]]> In our third chapter, we explain Hofstede's theory of cultural dimensions and how local in-market insights can help you ensure cultural relevance in your international marketing campaigns.

]]> Oban International Buzzsprout-10809222 Fri, 17 Jun 2022 12:00:00 +0100 629 1 3 full false Chapter 2: Why Go International? Chapter 2: Why Go International? In our second chapter, we go over our top ten benefits of expanding your business internationally.

]]> In our second chapter, we go over our top ten benefits of expanding your business internationally.

]]> Oban International Buzzsprout-10809212 Fri, 17 Jun 2022 12:00:00 +0100 316 1 2 full false Chapter 1: Introduction Chapter 1: Introduction In our first chapter, we explain who our book is for and why there has never been a better time to go global with your marketing efforts.

]]> In our first chapter, we explain who our book is for and why there has never been a better time to go global with your marketing efforts.

]]> Oban International Buzzsprout-10744237 Mon, 06 Jun 2022 13:00:00 +0100 332 1 1 full true