Small Business Savvy | Web Design, Systems, and Marketing

179. Can a Stranger Explain What Your Business Does?

Tue, 10 Mar 2026 04:00:00 -0400

In this episode, I break down how to explain your business in a clear way, and how that supports smarter decisions and sustainable small business growth.

Here’s a quick test: could someone you just met at a conference turn around and explain your business to their spouse over dinner? If the answer’s no, your messaging is too complicated, and it’s likely costing you sales. In this episode, I break down how to explain your business in a way that’s simple, clear, and compelling. I dive into why confused people don’t buy, the difference between simplifying and dumbing down your website strategy, and the real goal behind your business systems: making it easy for people to work with you.

Through stories and examples, I’ll show you how to keep it clear, concise, and focused on what really matters to your target audience. You’ll hear a simple fill-in-the-blank formula I use for core messaging that you can adapt for your business. I also walk you through specific action steps you can use to fine-tune your core message this week, so the next person who asks what you do will get the right answer. When your messaging is clear and repeatable, you attract better-fit clients, reduce wasted time, and make it easier for people to say yes.

01:17 – The conference stranger test: Is your message clear enough?

02:43 – Why industry jargon might be hurting your sales

07:35 – The simple messaging formula every business needs

10:54 – How to find (and use) your unique business differentiator

14:13 – Your 3-step action plan to fix your messaging this week

Links & Resources:

Brand Messaging $9 Mini-Course
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Show Notes: https://kristendoyle.co/episode179

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178. Why People Don’t Buy (Even When They Want To)

Tue, 03 Mar 2026 04:00:00 -0500

In this episode, I break down why people don’t buy (even when they want to) and how understanding this supports smarter decisions and sustainable small business growth.

Most of the time when we lose out on sales, it’s not because our price is too high or a competitor is running flashy ads. The real reason potential clients hesitate or walk away, even when they’re interested, comes down to hidden friction points, like confusion about what they’ll actually get, unclear processes, or simply too many choices. While seemingly small, these roadblocks can quietly sabotage your sales. Once you start to spot these patterns, you have a simple roadmap for strengthening your website strategy and customer experience.

Throughout the episode, I share stories from my own life and business, highlighting how small obstacles or unanswered questions can send potential customers straight to someone else. I also lay out the five most common obstacles holding customers back, and offer you practical steps to uncover and remove each one in your business. It’s time to eliminate the guesswork and build a small business that makes it easy for customers to say “yes” with confidence.

01:33 – The real reason customers walk away from your business

03:11 – Top 5 obstacles that stop people from buying

08:25 – Real-world examples of local, service, and online businesses creating obstacles

16:30 – Your action plan to map the customer journey and remove roadblocks

Links & Resources:

Watch this episode on YouTube.
Follow me on Instagram @kristendoyle.co
Let's talk about your website and systems: Book a Website Gameplan Call
Explore your options for working together: Web Design Services
Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode178

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177. Your Website’s Probably Slacking Off - Let’s Fix That

Tue, 24 Feb 2026 04:00:00 -0500

In this episode, I break down why your website’s probably slacking off, and how to fix it so that it supports smarter decisions and sustainable small business growth.

Too often, small business owners think simply having a website is enough to look professional, show up online, and attract clients. But the truth is, most websites aren’t pulling their weight. I walk through the three essential jobs your website should be handling on autopilot: pre-selling for you, moving clients seamlessly along your process, and making your positioning shine. If your homepage feels more like a digital brochure than a strategic business tool, you’re doing extra work that your website could be handling.

We get real about the cost of vague messaging, missing automation, and generic designs. I share the gut-check questions every owner should ask, plus a simple 3-second test to reveal where your site is missing critical opportunities. You’ll come away with practical steps to reclaim your time and strengthen your brand’s authority. Building business systems that work for you doesn’t have to be complicated, you just need the right tools to lead clients where you want them.

01:16 – Why simply “having a website” isn’t enough

02:25 – The first job your website must do before anyone ever reaches out

03:57 – How vague messaging quietly costs you the right clients

04:26 – Why clear next steps save time and make you look more confident

06:47 – The hidden problem with generic websites in crowded niches

09:36 – The three-second test that reveals what’s really holding your site back

Links & Resources:

3-second test
Watch this episode on YouTube
Follow me on Instagram @kristendoyle.co
Let's talk about your website and systems: Book a Website Gameplan Call
Explore your options for working together: Web Design Services
Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode177

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176. What Should You Actually Focus on Right Now in Your Business?

Tue, 17 Feb 2026 04:00:00 -0500

In this episode, I break down how to figure out exactly what you should focus on right now in your business and how it supports smarter decisions and sustainable small business growth.

Let’s face it: business advice comes at us from every direction. Build an email list! Post more on social! Create a course! Redesign your website! I know just how overwhelming that can be. In this episode, we walk through a simple, practical framework to cut through the noise so you can confidently identify the next right step for your small business, instead of trying to do everything at once.

We’ll talk about the four phases of small business growth, starting with building solid business systems, to honing your communication and website strategy, and then moving into simplified marketing, and finally expansion. I’ll share real-world examples (like the overworked coach who needs boundaries, not just more clients) and get honest about the mistakes so many of us make when we jump ahead before our foundation is ready.

You’ll also get practical action steps to help you check in with yourself and focus on what will actually move your business forward right now. When you take time to identify what phase your business is in right now, rather than where you think it should be, you’re able to bring about the growth you want to see.

01:33 – The four phases you must follow for business growth
01:51 – Your core systems and communication
05:39 – Marketing and expansion
08:40 – Why most business owners focus on marketing before their foundation is ready

Links & Resources:

Watch this episode on YouTube.
Follow me on Instagram @kristendoyle.co
Let's talk about your website and systems: Book a Website Gameplan Call
Explore your options for working together: Web Design Services
Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode176

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175. You've Built a Solid Business, So Why Does It Feel Like Work?

Tue, 10 Feb 2026 04:00:00 -0500

In this episode, I break down why established business owners often hit a wall, and how recognizing the real issues behind burnout supports smarter decisions and sustainable small business growth.

What nobody tells you is that running your own successful business won’t always feel like freedom. Sometimes it feels like you traded your 9-to-5 for a 24/7 hustle where you’re never really off. If your business is up and running, your clients are happy, and yet every day feels a little heavier, trust me, I get it. I’ve lived through that exact season where the momentum that made everything work suddenly becomes the force that burns you out. This episode shines a light on the reasons behind that shift and what you can actually do about it, especially when hustling harder is just not the answer.

I’m sharing three culprits that most often trip up otherwise thriving business owners: outdated business systems, misaligned website strategy, and missing infrastructure as you manage growth. This is your invitation to step back, spot the cracks, and start working smarter. I’ll guide you through a simple audit to pinpoint the friction points, without throwing yourself into another big, overwhelming project. Get ready to rethink where your energy goes, what your website and systems could be doing for you, and how a few targeted changes can keep your business fun, sustainable, and set up to grow!

01:38 – The key difference between working well and working sustainably
02:57 – Three core areas where business struggles often start
05:01 – Why “hustle harder” isn’t the answer
06:47 – The one-week audit challenge to uncover what’s holding you back

Links & Resources:

Watch this episode on YouTube.
Follow me on Instagram @kristendoyle.co
Let's talk about your website and systems: Book a Website Gameplan Call
Explore your options for working together: Web Design Services
Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode175

Send us a text! (If you'd like a reply, please share your # in the message)

Ready for a homepage refresh? Head to https://kristendoyle.co/express and let's make it happen!

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Welcome to Small Business Savvy!

Tue, 03 Feb 2026 04:00:00 -0500

Welcome to Small Business Savvy! This is the podcast for established business owners who are tired of guessing what to focus on next. Hosted by Kristen Doyle, this show cuts through the noise to help you make smart, strategic decisions about your website, systems, and marketing, without the pressure to do more or hustle harder.

Each episode delivers practical tips and real-world strategies that actually move your business forward, so you can stop spinning your wheels and start building smarter, week by week.

Connect with Kristen at https://kristendoyle.co/.

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Quick Announcement Before the New Year!

Tue, 30 Dec 2025 04:00:00 -0500

Hey, friends! I’m taking January off from new episodes to do some behind-the-scenes work on the podcast, but I wanted to give you a peek at what’s coming. This past year, I’ve worked with an even wider mix of business owners, from digital creators to local brick-and-mortar shops, and it’s sparked some fresh ideas I can’t wait to bring to the show. My focus stays the same: helping you build a business that actually works with clear messaging, simple strategies, and a website you’re proud to share. Sign up for my email list at kristendoyle.co so you don’t miss any updates while I’m in planning mode!

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174. Behind the Scenes: 5 Intentional Shifts I'm Making in 2026

Tue, 23 Dec 2025 04:00:00 -0500

Growth doesn’t always come from doing more. It often comes from making quieter, harder decisions behind the scenes. In this episode, I share how I’m applying recent lessons to make small, intentional shifts in my business, from refining my offers and processes to letting go of one-size-fits-all solutions. I talk about focusing on the work that creates the biggest impact, expanding into new niches, setting firmer boundaries, and learning to say no without guilt. If your business feels a little uncomfortable right now, this episode is a reminder that evolution is normal, and sometimes the most powerful growth comes from subtle, thoughtful changes!

01:50 - Getting clear on what lights me up and makes the biggest impact

03:40 - Shifting away from one-size-fits-all solutions

07:03 - Refining my processes for better client results

09:46 - Expanding my audience beyond online entrepreneurs and digital product sellers

12:00 - Two types of “no” every entrepreneur needs to master

Links & Resources:

Show Notes: https://kristendoyle.co/episode174

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173. 5 Things Every Small Business Needs to Know Going Into 2026

Tue, 16 Dec 2025 04:00:00 -0500

The end of the year has a way of sneaking up on us, doesn’t it? In this episode, I share five small business tips that actually work, from making strong first impressions and clarifying your messaging to showing up authentically and keeping things simple. These lessons have helped my clients attract the right customers and grow their businesses with less stress, and they can help you head into 2026 with clarity, confidence, and focus.

Links & Resources:

Show Notes: https://kristendoyle.co/episode173

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172. The Year-End Website Audit That Gets You More Sales

Tue, 09 Dec 2025 04:00:00 -0500

Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your site like the strategic business tool it should be. You’ll learn the biggest mistakes business owners make, the data that really matters, and a simple website audit you can complete before December 31 to choose the most impactful updates for early 2026…so that your site finally works for your business.

01:47 – Why treating your website as “done” is a costly mistake

02:38 – The dangers of chasing website trends (and what to do instead)

04:35 – How to use real data instead of gut feelings for updates

05:46 – What heat maps reveal about your visitors’ behavior

07:22 - Implementing a year-end website audit based on your data

09:26 – Scheduling strategic website updates for next year

Links & Resources:

Show Notes: https://kristendoyle.co/episode172

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171. Why You Should Own Your Business Website, Not Rent It

Tue, 02 Dec 2025 04:00:00 -0500

Feeling overwhelmed by website platform options? You’re not alone. Many entrepreneurs choose “easy” all-in-one builders like Squarespace or Wix, but in this episode, I’m breaking down why those platforms can limit your long-term growth and leave you building on borrowed land. We’ll explore the hidden drawbacks, and why WordPress, despite feeling intimidating at first, gives you true ownership and endless flexibility. I’ll also share how the right support can make WordPress setup simple and empower you to manage your site with confidence, so you can stop renting and start owning your online home!

02:25 - The hidden limitations of all-in-one website builders

04:46 - Why WordPress works for businesses at any stage

06:07 - Unlimited flexibility and customization with WordPress

08:36 - DIY pitfalls and when to hire a professional for your website

09:53 - One important question to ask yourself about your current website

Links & Resources:

Show Notes: https://kristendoyle.co/episode171

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Ready for a homepage refresh? Head to https://kristendoyle.co/express and let's make it happen!

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170. Writing Website Copy That Actually Sells

Tue, 25 Nov 2025 04:00:00 -0500

A beautiful website can only take you so far. What truly drives results is the strategic website copy behind it. In this episode, I share why your words matter more than your design and how simple messaging shifts can help visitors feel understood and ready to take action. You’ll learn how to refocus your copy on your customer, craft headlines that work harder, and use the problem–agitation–solution framework to make your message clearer and more compelling. I even share a real-life example from my search for a new nail salon to show how one small content choice can make or break a sale. By the end, you’ll know how to remove friction, clarify next steps, and turn your homepage into a true conversion tool!

01:44 – Why customer-focused content beats talking about yourself

03:33 – How visitors actually read your website (and why headlines matter)

05:59 – The Problem-Agitation-Solution framework for writing that converts

08:02 – Making calls to action clear and easy for your visitors

10:15 – Real-life website experience: How small details impact customer choices

Links & Resources:

Show Notes: https://kristendoyle.co/episode170

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169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?

Tue, 18 Nov 2025 04:00:00 -0500

You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test!

02:14 – Real-life restaurant website mistakes and missed opportunities

05:51 – Identifying your homepage’s primary purpose for maximum impact

07:20 – Crafting clear navigation and messaging for your ideal customer

10:33 - Common homepage mistakes to avoid (and what to do instead)

15:54 – What you can do today to improve your homepage

Links & Resources:

Show Notes: https://kristendoyle.co/episode169

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168. Stop Obsessing Over Vanity Metrics and Start Tracking What Pays the Bills

Tue, 11 Nov 2025 04:00:00 -0500

I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instead to actually move the needle. We’ll explore the difference between vanity metrics and meaningful engagement, the handful of numbers I track (surprise: not subscriber count), and how simplifying led me to better sales. Plus, you’ll walk away with one simple action step to identify the only metric that matters most for your business right now. If you’re ready to ditch the spreadsheet overload and make real connections with your audience, this one’s for you!

00:42 – The real purpose your content serves if you’re selling digital products or services

03:33 – Key engagement metrics to track for digital sellers, and why quality beats quantity

06:38 – The truth behind vanity metrics and what actually grows your business

08:53 – A simple action step: Pick one engagement metric to track this month

Links & Resources:

Show Notes: https://kristendoyle.co/episode168

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167. How to Actually Repurpose Your Content (And Reach More People)

Tue, 04 Nov 2025 04:00:00 -0500

Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, and social media. You’ll learn my behind-the-scenes workflow, mindset shifts around repurposing, and how I use AI tools like Claude to ethically reformat my own words without losing my voice. By the end, you’ll have a simple plan to repurpose your content with ease, save time, and serve your audience better everywhere you show up.

02:00 - What “source content” is, and how to choose yours

04:47 - The mindset shift: repurposing isn’t repetitive, it’s accessible

07:10 - My step-by-step workflow for repurposing content

10:32 - Using AI ethically to turn one piece of content into many

12:36 – Action steps: start small and add one new platform at a time

14:25 - Which AI tools I recommend using to repurpose your content

Links & Resources:

Show Notes: https://kristendoyle.co/episode167

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166. The Smart Way to Use AI for Content Creation Without Losing Your Voice

Tue, 28 Oct 2025 04:00:00 -0400

AI for content creation can be a total game-changer, but only if you’re using it the right way. In this episode, I’m sharing my exact process for using AI to save time without losing your unique voice or expertise. You’ll learn how to choose the right AI tools, set up “project-based AI” to streamline your workflow, and create a brand voice guide that keeps your content sounding authentically you. Plus, I’m revealing my favorite trick for getting more natural results from AI.

Want to create your own AI brand voice guide? Grab my AI Brand Voice Fix to make sure your AI-generated content sounds EXACTLY like you!

00:25 – Why most people end up with generic, AI-generated content

02:00 - Choosing the right AI tool for brainstorming, writing, and research

04:15 - Feeding AI the right project knowledge for better results

07:11 - How to train AI to capture your true voice and expertise

11:25 - Action steps to take today to use AI for content creation (and get great results!)

Links & Resources:

Show Notes: https://kristendoyle.co/episode166

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165. Overwhelm-Free Content Batching that Actually Works

Tue, 21 Oct 2025 04:00:00 -0400

Content batching is supposed to save time, but it often feels overwhelming - until you have a real plan. In this episode, I share the three-part system that helped me go from dreading batching to actually (kind of) enjoying it! You’ll learn how to plan monthly themes, use quick voice memos and AI tools for idea generation, and separate planning from creation to make the process lighter and more productive. Whether you’re new to batching or just want it to feel less stressful, this episode will help you organize your content with confidence and reclaim your time.

02:17 - The biggest mistake I was making when content batching

03:17 - Breaking down my 3-part batching system that simplifies everything

09:26 - Steps to take this week to begin your overwhelm-free content batching

11:12 - What to do if you’re brand new to batching

Links & Resources:

Show Notes: https://kristendoyle.co/episode165

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164. Panic-Proof Your Business with a CEO Mindset

Tue, 14 Oct 2025 04:00:00 -0400

A sales slump can send any business owner into panic mode - rushing to upload new products, slash prices, or overhaul their marketing, only to regret it later. In this episode, I’m sharing the real cost of those knee-jerk reactions and how to shift from fear-based decisions to a calm, strategic CEO mindset. You’ll learn how to recognize the triggers that spark panic, avoid common mistakes that waste time and money, and create a simple “panic prevention plan” to help you pause, assess, and make confident decisions that truly move your business forward.

00:37 - Panic-driven decisions: why they happen and what they cost

02:15 - An example of a time I made a panic-driven decision in my business

04:55 - Common panic reactions that hurt your business long term

08:06 - The power of pressing pause and switching to a CEO mindset

13:13 - Creating your personal panic prevention plan

Links & Resources:

Show Notes: https://kristendoyle.co/episode164

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163. Are You Stuck in Creator Mode When Your Business Needs a CEO?

Tue, 07 Oct 2025 04:00:00 -0400

Have you ever poured your heart into cranking out product after product, only to watch your sales drop instead of soar? I’ve been there, and it turns out, I was stuck in what I call “creator mode.” In this episode, I’m sharing how I learned (the hard way) that sometimes what your business really needs isn’t another new thing to sell, but for you to step up and put on your CEO hat! Trust me, getting out of my comfort zone as a creator and actually leading my business has made all the difference, and I’m breaking down exactly why.

We’ll dive into what creator mode really looks like for digital product sellers. Think dreaming up new ideas, designing, tweaking, and all the fun stuff we love. But then there’s CEO mode, which, let’s be honest, probably feels a lot less exciting: reviewing data, analyzing your numbers, and making strategic decisions that actually move your business forward. I’ll talk you through the big mindset shift I had to make, and why hustling in creator mode without direction can leave you feeling burned out and discouraged, even if you’re busy every single day.

Most importantly, I’ll walk you through the practical systems I use now, like my monthly CEO days and simple time blocking tricks, to make sure I’m not just creating into the void. You’ll hear why both roles matter, how to balance them, and some gentle but firm encouragement to look at your own calendar. If you haven’t given yourself CEO time lately, this is your nudge to finally make it happen. Your business, and your sanity, will thank you!

00:18 – The danger of staying stuck in creator mode
01:42 – What creator mode actually looks like
03:18 – Why CEO mode matters for business growth
06:21 – How I use time blocking for CEO and creator tasks
08:40 – Simple steps to start your monthly and weekly CEO habit

Links & Resources:

Show Notes: https://kristendoyle.co/episode163

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BONUS. Should You Switch Email Marketing Platforms Right Now?

Wed, 10 Sep 2025 11:00:00 -0400

I've been watching everyone panic about switching email platforms lately - Flodesk ending flat rate pricing, Kit raising prices, Mailerlite making changes. But here's what's making me cringe: almost every post I see is driven by one thing - price. And as someone who's switched platforms 5+ times (embarrassing, I know), I had to share why not the way you should be making this decision.

Your email platform is one of the most important pieces of your business. Before you jump ship to save a few bucks, there are hidden costs and better alternatives you need to consider. Instead of chasing the cheapest option, I'm sharing what actually matters and how to invest that switching energy into better email marketing results.

02:00 - The email platform price increase drama everyone's talking about

03:15 - Hidden costs of switching that no one mentions

04:30 - My embarrassing platform-switching confession

05:15 - What actually matters when choosing an email platform

06:30 - Smart alternatives to switching platforms

08:00 - My 90-day cold subscriber automation that saves money

Links & Resources:

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162. How to Slow Down Without Losing Momentum When Life Gets Busy

Tue, 26 Aug 2025 04:00:00 -0400

This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that truly move your business forward and giving yourself permission to let go of the rest during busy seasons. In this episode, I’m sharing what that looks like in my own business, why I’m taking September off from podcasting, and how you can create a plan that keeps your business sustainable without burning yourself out.

01:28 - Recognizing the signs of burnout and why slowing down is actually smart business

03:00 - What “minimum viable marketing” really means and how to identify the essentials that move your business forward

05:25 - The difference between scaling back vs. needing a true break and my plan for September

07:40 - Tools and strategies for sustaining minimum viable marketing

09:23 - Giving yourself permission to step back and why it’s smart for long-term business health

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Show Notes: https://kristendoyle.co/episode162

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161. I Said Yes When My Gut Said No

Tue, 19 Aug 2025 04:00:00 -0400

Have you ever said “yes” to a business opportunity when your gut screamed “no”? In this episode, I share real-life stories of ignoring those instincts, from messy collaborations to draining clients, and reveal the costly lessons I’ve learned about protecting your “yes.” We dive into why we override our gut (hello, FOMO and people-pleasing), red flags to watch for, and simple, practical ways to set boundaries and say no without burning bridges.

01:20 - Why we say yes when our gut says no

02:52 - Red flags that I’ve experienced with collaborations and clients

06:33 - How to say no gracefully while keeping relationships intact

07:52 - Practical boundary-setting tips that will help you trust your gut in business

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Show Notes: https://kristendoyle.co/episode161

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160. Kind of Maybe Want to Write a Book? Kate Allyson Says Go For It

Tue, 12 Aug 2025 04:00:00 -0400

Have you ever thought, “Maybe I could write a book someday,” and then immediately shut it down because… where would you even start? Same here. That dream has been in the back of my mind for years, so I brought in someone who could help both you and me finally figure it out. Meet Kate Allyson—book coach, editor, and encourager of aspiring authors. Whether your book idea is business-related or deeply personal, Kate’s here to show you it’s absolutely possible.

In this episode, Kate walks us through the book-writing process in a way that feels doable, even for busy entrepreneurs. We talk about organizing your ideas, the types of books that support your business, and what publishing actually looks like today (hint: it’s way more accessible than you think). More than anything, this episode is your nudge to finally explore that book idea you’ve been holding onto, because someone out there might really need to hear your story.

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Show Notes: https://kristendoyle.co/episode160

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159. The 5 WordPress Plugins I Put on ALL my Sites

Tue, 05 Aug 2025 04:00:00 -0400

You know that feeling when you open your WordPress dashboard and see a plugin list a mile long—some you don’t even remember installing? I’ve been there too. But after managing a dozen WordPress sites for my own business, I’ve figured out exactly which plugins are worth using and which ones just slow things down. In this episode, I’m sharing the five plugins I always install and why they’re non-negotiable for things like security, SEO, performance, and overall peace of mind.

These tools are doing some serious behind-the-scenes work, from protecting your site from hacks to improving your search rankings and speeding up your pages. I’m also sharing my favorite drag-and-drop builder, why image compression matters more than you think, and the plugin I built myself to make daily backups and updates effortless. And if keeping up with all of this sounds like one more thing on your already-full plate, don’t worry, my WordPress Care Plan covers it all, with a team that’s got your back 24/7!

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Show Notes: https://kristendoyle.co/episode159

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158. 3 Ways I Actually Use AI (That You Probably Haven’t Tried)

Tue, 29 Jul 2025 04:00:00 -0400

If you're only using AI to crank out social media captions or email copy, you're leaving a ton of its power on the table. In this episode, I’m pulling back the curtain on three creative ways to use AI in your business, none of which involve sounding like a robot or churning out cookie-cutter content. These are time-saving strategies that keep your voice and help you stand out in a sea of sameness.

I’ll walk you through how I use AI to turn messy voice memo brain dumps into organized, unique content plans, including the exact process I used to create this very episode! Plus, I’m sharing how my team builds streamlined SOPs using nothing more than a Loom video and an AI-generated checklist, and how I’m using AI to analyze customer feedback and uncover hidden gems that drive my content, product updates, and marketing. Spoiler alert: It’s like hiring a really smart assistant who never sleeps.

And because business and life aren’t separate, I wrap things up with a few fun personal uses too, like diagnosing my sad-looking plants, generating hotel gym workouts, and even planning family travel. Whether you're brand new to AI or already dabbling, this episode will give you a fresh perspective and inspire you to try some truly creative ways to use AI in your business.

02:15 - AI for content organization (do this if you want to stand out!)

05:18 - How to easily create SOPs with AI

07:50 - Using AI to analyze customer feedback

10:11 - Fun ways I’m using AI in my personal life

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Show Notes: https://kristendoyle.co/episode158

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157. Are You Making These Expensive AI Mistakes?

Tue, 22 Jul 2025 04:00:00 -0400

AI is everywhere these days, and while it can be an amazing tool, it's also becoming a minefield of costly AI mistakes for business owners. In this episode, I’m pulling back the curtain on some of the most common missteps I’m seeing digital product sellers make when using AI. From letting AI tools write your legal policies (please don’t!) to blindly trusting AI-generated website code, these mistakes might seem small but can lead to big problems with your credibility, performance, or even legal compliance.

I walk you through why you should never use AI for things like privacy policies or contracts, and why AI code (though convenient) can easily break your site if you don’t fully understand what it’s doing. I even share a behind-the-scenes example of how my own excitement about an AI-built automation backfired. The bottom line? If you’re not double-checking AI’s output or editing it to reflect your actual brand voice, you could be hurting your business more than helping it.

This episode isn’t anti-AI - far from it! I use it all the time. But we need to be savvy about how we’re using it. So if you’ve been tempted to copy-paste AI copy, take its “facts” at face value, or let it take the reins on your tech without oversight, this is your nudge to pause and rethink your approach. Tune in to hear what to avoid today, and come back next week for the creative, strategic ways I do recommend using AI in your business.

01:24 - Using AI for legal content like privacy policies or contracts

04:00 - Letting AI generate website code without understanding it

06:52 - Trusting AI-generated “facts” without verifying

08:34 - Copy-pasting AI-generated copy without editing for brand voice

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Show Notes: https://kristendoyle.co/episode157

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156. The Candy Crush Rule for Social Media Success with Kate Gilbert

Tue, 15 Jul 2025 04:00:00 -0400

Social media has never been my favorite part of business. Like many of you, I’ve spent more time than I’d like to admit spiraling over what to post and how it might be received. But this episode with Kate Gilbert flipped my mindset entirely. Kate is a business coach with a unique blend of tough love and grace, and she’s on a mission to help entrepreneurs ditch the pressure and show up online with authenticity.

Kate isn’t here for hustle culture or the pressure to post daily. Instead, she brings a refreshingly compassionate perspective—one that treats social media more like a casual kitchen party than a constant performance. Her signature “Candy Crush rule” helped me reframe the algorithm not as a judge, but as just a system. What really matters is showing up with intention, on your own terms.

In a world where AI-generated everything is the norm, Kate reminds us that being real is actually our greatest asset. She shares powerful stories of entrepreneurs who built trust and connection by showing up as their imperfect selves—moldy fridges and all. If social media has ever made you doubt yourself, this episode will help you see it as a tool for connection, not perfection!

03:30 - Overcoming feelings of social media anxiety

11:10 - What is the candy crush rule for social media success?

16:49 - Vanity metrics don’t equal business success (and what we SHOULD be focusing on instead)

21:46 - Social media as an important touchpoint, even for introverts

24:51 - Authenticity trumps perfection in our current low-trust environment

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Show Notes: https://kristendoyle.co/episode156

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155. Behind the Scenes: 5 Things I'm Testing in My Business Right Now

Tue, 08 Jul 2025 04:00:00 -0400

I’m taking you behind the scenes to share five things I’m testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to streamline my workflow, I’m giving you a peek into what’s working (and what’s still a work in progress).

If you’ve been feeling stuck or unsure how to evolve your business, this episode is for you. These strategies are helping me build a more efficient and authentic business, and they might be just what you need to shake things up, too!

01:34 - Quiz funnels as a new lead magnet

03:48 - Extended email nurture sequences

05:20 - Why I’m working to eliminate content switching (and what that even means!)

07:52 - AI and workflow automations I’m creating to work more efficiently

11:00 - Embracing “messy” and authentic content

Links & Resources:

Show Notes: https://kristendoyle.co/episode155

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154. 3 Trends I'm Noticing in Online Business Right Now

Tue, 01 Jul 2025 04:00:00 -0400

Something feels off in the online business world lately, doesn’t it? If your go-to strategies aren’t landing like they used to, there’s a reason why. In this episode, I’m sharing three major trends I’ve been noticing in my business, with my clients, and across the digital space. These shifts could explain why things feel harder right now, and I’ll walk you through how to respond in ways that feel aligned and effective.

We’ll talk about why perfectly polished content is falling flat and how being more human and relatable can actually drive better results. I also break down the growing need for more customer touch points before a sale happens, and why that’s not necessarily a bad thing. And finally, I share why simplicity is the new secret weapon in your offers and marketing—and how I’m applying that in my own work. If you’re ready to adapt and thrive, this episode will help you do just that!

01:28 - Trend 1: Authentic (and often messy), human-sounding content is converting better

04:29 - Trend 2: People need more touch points to convert

06:11 - Trend 3: People want simplicity over complex strategies

08:26 - 3 action steps to help you implement these trends this week

Links & Resources:

Show Notes: https://kristendoyle.co/episode154

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153. What Nobody Tells You About Sales Funnels

Tue, 24 Jun 2025 04:00:00 -0400

Do you view sales funnels as some kind of sleazy marketing trap, or think they’re way too complicated to even attempt? That’s exactly why I recorded this episode. I’m breaking down what nobody tells you about sales funnels: that they can actually be simple, ethical, and—dare I say it—kind of fun to build. If you’ve ever avoided funnels because they felt overwhelming or a little gross, this conversation is going to change your mind.

I share how to create a values-aligned funnel using tools like Kit and Elementor, without relying on fake urgency or manipulative tactics. With practical tips on lead magnets, landing pages, and email sequences that serve, you’ll walk away feeling confident and ready to build a funnel that actually works!

02:27 - What a sales funnel actually is, and examples of what an effective (and simple) one looks like

07:32 - Ethical vs. unethical sales funnel tactics

09:51 - Four essential things you need for creating a sales funnel that converts

13:47 - What you should sell in your sales funnel and why

15:22 - Specific action steps for creating your first sales funnel

Links & Resources:

Show Notes: https://kristendoyle.co/episode153

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152. How Real Stories Create Connection and Drive Sales with Mary Czarnecki

Tue, 17 Jun 2025 04:00:00 -0400

Feel like your marketing sounds…just like everyone else’s? It might be missing the one thing that truly sets you apart: your story! In this episode, I’m joined by marketing expert, Mary Czarnecki, to explore how storytelling isn’t just fluff - it’s one of the most strategic tools you can use to connect with your audience and drive real results.

Mary breaks down how to uncover the everyday moments that resonate, why personal stories can outperform polished business ones, and how to use storytelling across your entire marketing funnel. She shares practical tips for weaving stories into everything from Instagram captions to sales pages, without overthinking it.

From the power of a childhood memory to a lesson learned on the lacrosse field, we cover how emotional connections fuels conversions, and why you already have everything you need to tell stories that sell. This conversation can truly change the way you approach your content. Storytelling isn’t just a marketing tactic - it’s how you build trust, spark action, and grow a business people care about!

02:37 - Tips for finding the best stories to share in your marketing

08:06 - How you can use stories to create a connection and drive sales

10:28 - How do you structure your stories so that they’re effective (and not too long!)?

16:15 - A quick action step to take if you want to use stories to create a deeper connection with your audience

Links & Resources:

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Show Notes: https://kristendoyle.co/episode152

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151. Stop Making Your Website a Vanity Project

Tue, 10 Jun 2025 04:00:00 -0400

You poured time and money into a beautiful new website - sleek fonts, perfect colors, and brand photos you’re proud of - but somehow, your sales haven’t moved an inch. Sound familiar? In this episode, I’m diving into one of the biggest myths I see in the online business space: that a polished, pretty website is the key to more conversions. If you’ve been tempted to tweak your colors and fonts (again) instead of digging into the real issues, it’s time to rethink your website conversion strategy.

I’m sharing the top mistake I see digital product creators make on their homepage, why design alone won’t drive sales, and what actually turns browsers into buyers. Think of it this way: a stunning boutique without a checkout counter won’t sell a thing…and neither will a website without a strategy!

Don’t worry, I’m not against good design. I want your website to look amazing—but only after your strategy is in place. If you’re ready to create a website that actually converts, this episode will give you the clarity you need. And if you’re craving personalized support, book a free Website Gameplan call to map out exactly how your site can work smarter to get more sales.

02:12 - Why pretty doesn’t equal profit

04:46 - The biggest mistake I see people make on their website

06:00 - Getting clear on your website conversion strategy before tackling the design

09:05 - Three quick things to check to determine if your website needs updates

Links & Resources:

Show Notes: https://kristendoyle.co/episode151

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150. Email on Autopilot: 8 Types of Automated Emails Every Digital Seller Needs

Tue, 03 Jun 2025 04:00:00 -0400

So, how do some digital sellers seem to make sales on autopilot… even when they’re not actively promoting? Spoiler: it’s not magic—it’s email automation. In this episode, I’m breaking down 8 essential email sequences every digital product seller should have in place. These automations work behind the scenes to connect with your audience, build trust, and drive sales, all without you lifting a finger after setup.

You’ll learn how to use automations like testimonial requests, cart recovery, onboarding, and nurture sequences to create a more strategic, personalized email experience. I’ll help you prioritize which ones to start with, and walk you through how to get them up and running quickly—even if email marketing feels overwhelming right now.

Your action step? Take inventory of what automations you already have in place, then choose one simple sequence to set up this week. And if you want templates, tech support, and guidance to make it happen, check out The Savvy Seller Collective. DM me @kristendoyle.co on Instagram and let me know which automated emails you're setting up first!

02:09 - Automated emails that are quick to set up and give you results right away

09:25 - How to easily set up an automated educational nurture sequence

12:19 - What to include in your product launch runway sequence and sales sequence

16:45 - Examples of automated emails that help you continue customer relationships after they’ve purchased from you

21:11 - Why you need a cold subscriber re-engagement campaign

Links & Resources:

Show Notes: https://kristendoyle.co/episode150

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149. The Passive Income Strategy You're Probably Missing with Kathleen Kobel

Tue, 27 May 2025 04:00:00 -0400

What if you could earn money while you're at the beach, playing with your kids, or binging your favorite show—and Amazon did all the selling for you? Sounds too good to be true, right? That’s exactly what I thought… until I heard today’s guest break it all down. In this episode, I sat down with Kathleen Kobel, who’s helped thousands of brands grow on Amazon, and she opened my eyes to an entirely new kind of income stream that I had no idea existed.

Kathleen introduced me to the Amazon Influencer Program, not to be confused with your typical affiliate links or social media sponsorships. This is something different. And the best part? It’s designed to bring in passive income without needing a massive audience or being glued to your phone all day. If you’ve been craving a way to simplify your business or add a new stream of revenue without burning out, you’re going to love this.

02:50 - Kathleen’s inspiration behind writing The Unconventional Business Model and the biggest takeaway for building a business that fits your lifestyle

07:52 - What the Amazon Influencer Program is and how its different than your typical affiliate marketing

12:20 - Do you have to post multiple times a day to make money in the Amazon Influencer Program?

17:18 - How the program can snowball into other income opportunities

20:42 - Steps for getting started with the Amazon Influencer Program

Links & Resources:

Connect with Kathleen:

Show Notes: https://kristendoyle.co/episode149

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148. The 15-Minute Weekly Plan: How AI Helped Me Stop Wasting My Best Brain Hours

Tue, 20 May 2025 04:00:00 -0400

I spent months avoiding a big project, not because I wasn’t excited about it, but because I kept falling into a sneaky productivity trap: procrastiworking.

In this episode, I’m getting real about how I let a major project sit on the back burner for way too long, even though I genuinely wanted to get it done. Instead of tackling it, I kept choosing “easier” tasks that felt productive but weren’t actually moving the needle. Sound familiar?

I’m sharing what finally snapped me out of that cycle, how an unexpected conversation with ChatGPT gave me the clarity I didn’t even know I needed, and the surprisingly simple shift I made in my daily schedule that’s now helping me get more done with way less stress.

If you’ve been curious about using AI for weekly planning, I’ll show you how I spend just 15 minutes each week mapping out my time using a mix of AI tools and Notion. This approach helps me protect my best brain hours and actually finish the things that matter most.

Want to see my exact Notion dashboard that I mention in this episode? DM me on Instagram @kristendoyle.co and I’ll send it your way!

02:12 - A story of how procrastination led me to a life-changing “talk” with ChatGPT

05:05 - The realization that I needed to organize my day around my most productive work hours

08:25 - How I use AI to plan out an entire week that fits my custom schedule (and the results I’ve seen)

15:23 - What to do before trying AI for weekly planning in your business

Links & Resources:

Show Notes: https://kristendoyle.co/episode148

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147. More Traffic Isn't the Answer—Fix This First

Tue, 13 May 2025 04:00:00 -0400

Think your sales page is ‘good enough’? What if a few small tweaks could double your income—without creating a single new product?" In this episode, I’m sharing one of the biggest game-changers in my digital product business: sales page optimization. With just a few strategic changes to your existing listings, you can increase your conversion rate and double your income, without chasing more traffic or creating new products.

I break down the simple but powerful formula (traffic × conversion rate × price = revenue) and show you exactly why improving your sales pages is the most overlooked and high-impact piece of the puzzle. We’ll dive into the four stages every buyer goes through and how to align your sales pages with each stage. I’m also giving you five actionable sales page tips you can implement today, including how to upgrade your visuals, product previews, descriptions, social proof, and pricing strategy.

01:49 - Clarifying what exactly a conversation rate is (and what counts as a “good” conversation rate!)

07:03 - The four psychological stages that buyers go through before making a purchase

10:26 - Five key elements for sales page optimization

21:04 - How to prioritize sales page optimization if you sell more than one product

Links & Resources:

Show Notes: https://kristendoyle.co/episode147

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146. The Version 1.0 Mindset to Beat Perfection Paralysis

Tue, 06 May 2025 04:00:00 -0400

Ever feel like perfectionism is paralyzing your progress? We've all been there, and in this episode, I’m sharing how overcoming perfectionism is the key to finally hitting publish. We’ll dig into the sneaky mindset traps that disguise themselves as productivity but are really just fear in disguise—fear of judgment, failure, and even success.

I’ll introduce you to The Version 1.0 Mindset, a powerful shift that helps you release your first version without obsessing over every tiny detail. If you’re stuck in a loop of overthinking and constant tweaking, this conversation will give you the clarity (and permission!) to move forward and share your brilliance with the world.

01:59 - Two major reasons why you’re not hitting publish on your new product

08:12 - Your secret to overcoming perfectionism: The Version 1.0 Mindset

10:45 - Setting minimum requirements for deciding a product is ready to publish

13:08 - Why embracing The Version 1.0 Mindset is a good business decision

14:19 - Practical steps that will push you towards overcoming perfectionism and get more digital products out into the world

Links & Resources:

Show Notes: https://kristendoyle.co/episode146

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145. Email Welcome Sequences: Automate Your Way to More Sales

Tue, 29 Apr 2025 04:00:00 -0400

Are you rolling out the red carpet for your new subscribers - or just ghosting them after they grab your freebie? In this episode, I’m pulling back the curtain on one of the most powerful tools in your digital product business: the automated email welcome sequence. If you’ve ever wondered how to turn a casual freebie-grabber into a loyal fan, and eventually a paying customer, this is the strategy you’ve been waiting for.

I walk you through the exact five-email framework I use to build connection, deliver value, and warm up subscribers for future sales…all without sounding like a robot or sleazy salesperson. You’ll learn the purpose behind each email, how to weave in your story and offers authentically, and why starting simple can still get you serious results. Plus, I share how I personally set this up inside my email marketing platform, Kit (without wanting to chuck my laptop out the window).

This isn’t about writing perfect emails or nailing it on your first try. It’s about building a system that works behind the scenes to welcome, nurture, and sell while you focus on creating and serving. Whether you’re brand new to email marketing or finally ready to automate this crucial step, this episode will give you the push, and the plan, you need to get started!

01:50 - Why having an email welcome sequence is so important for your business

06:43 - How and why to automate your email welcome sequence, plus what to include in each email

15:07 - The tech set up behind an effective welcome sequence

19:52 - My best advice for testing your sequence automations - don’t skip this!

Links & Resources:

Show Notes: https://kristendoyle.co/episode145

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144. Streamline Your Product Creation Workflow

Tue, 22 Apr 2025 04:00:00 -0400

Do you have a great idea for a digital product but feel totally overwhelmed when it comes to actually creating it? Or maybe you're like me and love jumping into a project headfirst—only to realize halfway through that you forgot a few key steps (oops!). Either way, this episode is going to save you time, stress, and probably a few headaches.

I’m walking you through the exact checklist I use when creating any kind of digital product, from initial idea to final polish. I’m sharing how I keep everything organized, stay focused, and make sure I’m creating products that are not only helpful, but actually sell. Whether you're building your first product or your fiftieth, this checklist will keep you grounded and on track.

I’ll also share some of the common missteps I see, plus the small tweaks that can make a big difference in your final product. We’ll talk about things like validating your idea before you dive in, making sure your content aligns with what your audience actually needs, and how to avoid burnout mid-project. If you're ready to create with more confidence and less chaos, this conversation is for you!

01:17 - Why the first step in your product creation workflow should be market research (and how to do this!)

03:49 - Important tips for the planning stage of product creation, and must-haves to include in your digital product

07:53 - Advice for designing and making your product, plus my favorite tools to use

10:51 - A non-negotiable in your product creation workflow: quality control!

12:10 - Pricing your product and launch strategy for getting it in front of the right people

17:01 - What to do after launching your product to ensure it continues selling

Links & Resources:

Show Notes: https://kristendoyle.co/episode144

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143. Customer Complaints are Good for Business... If You Handle Them Right

Tue, 15 Apr 2025 04:00:00 -0400

As a digital product creator, I know the heart-racing moment when a customer feedback notification pops up. If it’s positive, great! If it’s negative, well, it might be just enough to send you into an all-day spiral. But guess what? Negative reviews aren’t the business-killer you might think they are! Over the years, I’ve learned that customer reviews aren’t something to fear, but an opportunity for growth.

In this episode, I want to help you rethink everything you know about customer feedback. From mindset shifts that can save your sanity to practical tips for turning criticism into opportunity, I’ll break down the art of handling reviews like a pro. You’ll learn how to protect your mental space, respond strategically, and use feedback as a powerful tool for business growth.

If you’re an online entrepreneur tired of letting customer reviews amp up your anxiety, this episode will be a game-changer. I hope it helps to transform your relationship with feedback, showing that every review - good or bad - is just another stepping stone on your path to success. Get ready to change how you see customer feedback forever!

01:57 - Three mindset shifts that will totally change how you look at customer reviews

06:03 - Practical ways to keep negative feedback from ruining your whole day (or week!)

13:59 - How to respond to feedback effectively, and when you shouldn’t respond at all

19:59 - Tips for turning customer feedback into a great business asset

Links & Resources:

Show Notes: https://kristendoyle.co/episode143

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142. Prioritizing for Profit: The Top 3 Tasks for Every Season of Your Online Business

Tue, 08 Apr 2025 04:00:00 -0400

Do you ever find yourself buried under an endless to-do list, bouncing from task to task, but never feeling like you're making true progress? If you're an online business owner, you're in familiar company. This common challenge of trying to handle everything all at once can be overwhelming. But recognizing which season your business is currently in can guide you in setting priorities that truly move the needle without veering into burnout.

When your list of business tasks is a mile long, there’s one important thing to remember: you don’t need to do everything at once! In this episode, I’m breaking down the three business seasons and sharing what to prioritize based on the specific season you’re in. You’ll also learn how to recognize when it’s time to shift from one season to the next.

Each business season serves a special purpose. Whether you’re a seasoned entrepreneur or just starting out, recognizing and embracing your current business season allows for targeted growth and sustainable success without falling into the endless hustle trap. Wherever you are in your business, I’d love to hear about your priorities! Send me a message on Instagram @kristendoyle.co and share your current focus.

01:50 - What the three business seasons look like and how to identify which season you’re currently in

07:45 - Specific tasks to prioritize in each of the three business seasons

22:04 - Tell-tale signs that you’re ready to shift into a new season

26:49 - Action steps to take and apply to your business as soon as today

Links & Resources:

Show Notes: https://kristendoyle.co/episode142

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141. Website Spring Cleaning: Improve Website Performance, Security, and Sales in 30 Minutes

Tue, 01 Apr 2025 04:00:00 -0400

Have you ever checked your website only to realize something major was broken, and you had no idea how long it had been that way? That happened to me when I discovered my WooCommerce store was stuck in “coming soon” mode for weeks. Yikes! That’s why in this episode, I’m diving into website spring cleaning—because just like our homes, our websites need a deep clean to stay secure, fast, and conversion-friendly.

I’m breaking website spring cleaning into three key areas: security and performance, user experience, and content. You’ll hear why outdated plugins can put your site at risk, how to uncover hidden issues that might be driving customers away, and simple tests that will completely change how you see your site. Trust me, you don’t want to skip this!

If you’re ready to give your website the refresh it deserves, grab my free WordPress Maintenance Checklist to make sure nothing slips through the cracks. Tune in now to learn the quick and easy fixes that will keep your site running smoothly and bringing in sales!

03:04 - Three main benefits to website spring cleaning

04:44 - What to check on your website to ensure security and performance is top notch

07:34 - A user experience audit for you to try

09:29 - Steps for quickly reviewing the content on your site

11:16 - How to implement your website maintenance schedule without overwhelm

Links & Resources:

Show Notes: https://kristendoyle.co/episode141

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140. Stop Building on Rented Land: Use Your Website to Take Back Control in Your Business

Tue, 25 Mar 2025 04:00:00 -0400

What if I told you that your business could disappear overnight, just because of an algorithm change or a platform shutdown? It’s a scary thought, but for too many online sellers, it’s a real risk. In this episode, we’re talking about why relying solely on social media or third-party platforms is like building your business on rented land - and how you can take back control by making your website the heart of your brand!

I’m breaking down why your website isn’t just a “nice-to-have” but an essential tool for long-term success. We’ll talk about how to use it to grow your audience, nurture leads, and create a sales system that you own. Plus, I’ll share some simple but powerful tweaks that can turn your website into a revenue-generating machine, without requiring hours of extra work.

If you’ve ever felt stuck playing by someone else’s rules in your business, this episode is for you. By the end, you’ll walk away with an action plan to stop relying on rented land and start building a business that’s truly yours. Ready to take back control in your business?

02:06 - The problem with building your entire business on rented property

06:04 - How to create strategic content that attracts your ideal customer

09:15 - Your action plan for converting people from your website to your email list (and what to do once they’re a subscriber)

15:01 - Using your website and email list for retargeting

Links & Resources:

Show Notes: https://kristendoyle.co/episode140

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139. 21 Must-Have Chrome Extensions That Save Online Business Owners Time

Tue, 18 Mar 2025 04:00:00 -0400

Are you tired of juggling a million tabs and still feeling behind in your business? If so, this episode was made for you! I’m sharing 21 must-have Chrome extensions that will help you work smarter, not harder. Whether you’re trying to stay organized, track your sales, or boost productivity, these tools will transform the way you run your business.

I know, I know, 21 extensions is a lot (and you won’t need all of them)! That’s why I’m dividing them into five clear categories to support your productivity, security, content creation, and more. You’ll hear about tools that block distractions and extensions that help you easily record tutorials or SOPs. I’ll also share hidden gems that will streamline your workflow and seamlessly manage tasks - all from the comfort of your browser.

These must-have Chrome extensions will make managing your business easier than ever. Choose your favorites and you’ve got a custom virtual toolbox for simplifying your business and getting more done in less time! Remember, don’t overwhelm yourself by installing all of them. Start small and add new ones as you need them!

01:32 - Must-have Chrome extensions for focus and productivity

13:16 - Design and visual tools that help your business look polished and professional

15:37 - Chrome extensions for documentation and creating content

19:48 - A few helpful tools that will ensure your writing is top-notch

21:24 - Must-have Chrome extensions for the operations side of your business

➡️ Check out all the Chrome extensions I mention in the show notes: https://kristendoyle.co/episode139

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138. Get More Eyes on Your Products: 13 Strategies That Actually Work to Increase Traffic

Tue, 11 Mar 2025 04:00:00 -0400

If you’ve been feeling like it’s getting harder and harder to get your digital products in front of the right people, you’re not alone. But here’s the thing - I don’t believe in sitting back and hoping people magically find me. Sometimes, we have to get a little creative with our marketing strategies! In this episode, I’m sharing 13 powerful ways to get more eyes on your products, no matter what platform you’re selling on. And I have a feeling there are a few strategies in here that you haven’t tried yet!

We’ll talk about some of the most effective ways to attract the right audience, including a few underrated strategies that don’t rely on social media. I’ll also dive into the power of lead magnets—how to make them work for you, where to put them, and why they can be such a game-changer for converting freebie seekers into paying customers. Plus, I’ll be sharing a simple tweak I’ve made that helps me generate more organic traffic without spending hours on content creation.

And that’s just the beginning! Whether you’re looking to build stronger relationships with potential buyers, tap into new audiences, or make the most of the platforms you’re already using, you’ll walk away from this episode with plenty of fresh ideas to test out. Let’s get more eyes on your products and boost your sales!

02:47 - Setting up an affiliate program to get more eyes on your products

04:59 - Two collaboration strategies for increasing your traffic

11:31 - Important SEO strategy for your marketplace and website

16:01 - Why you should be taking advantage of email list segmentation

18:51 - Getting more mileage out of your content

Links & Resources:

Show Notes: https://kristendoyle.co/episode138

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137. 5 Reasons Your Digital Products Aren't Selling (And How to Fix Them)

Tue, 04 Mar 2025 04:00:00 -0500

Wondering why your digital products aren’t selling? If you've spent hours creating the perfect product, only to hear crickets when you launch, it can feel frustrating and confusing. In this episode, I’m breaking down the five biggest reasons why your digital products aren’t selling—and, more importantly, how to fix them so you can start seeing real results.

We’ll talk about the most common mistakes that keep digital products from selling, from messaging missteps to not using social proof effectively. I’ll share simple, actionable strategies that can help you attract the right buyers and finally get your offers in front of the people who need them. Whether you're new to selling digital products or looking to improve your sales, you won’t want to miss this.

If you’re ready to stop spinning your wheels and start making consistent sales, this episode is for you. After listening, spend a few minutes looking over your best selling products with fresh eyes and use what you’ve learned to make improvements. Small changes can lead to big results!

01:13 - Specific tips to ensure your product presentation is clear enough

04:43 - How to build trust quickly with potential buyers

09:04 - Not sharing enough about the value of your product could be why your digital products aren’t selling!

11:40 - Tips for using the right words to describe and sell your digital products

15:14 - Different types of social proof to look for, and how to use it effectively

Links & Resources:

Show Notes: https://kristendoyle.co/episode137

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136. Running a Successful Online Business as an Introvert with Nicole Kepic

Tue, 25 Feb 2025 04:00:00 -0500

If you’ve ever felt like being an introvert puts you at a disadvantage in online business, think again! In this episode, I chat with Nicole Kepic, author of Don't Ask Me to Be Loud, about how to build a successful business as an introvert by embracing your natural strengths. Nicole shares how deep listening and empathy help introverts connect with their audience and build trust without needing to be loud or extroverted.

We also explore introvert-friendly marketing strategies like email marketing for personal connections, podcast guesting for meaningful conversations, and choosing social media approaches that feel authentic. By working with your energy rather than against it, you can grow your business in a sustainable way.

When it comes to selling, Nicole encourages us to shift our mindset—it’s not about being pushy; it’s about serving. If we truly believe in what we offer, sharing it becomes a way to help others, not just make a sale. Success in business as an introvert isn’t about changing who you are but leaning into your strengths. If you want to build a thriving, authentic business, this conversation is for you!

02:48 - How Nicole decided on a specific topic for her book

10:05 - Ways that Nicole has found introversion to be like a superpower in her business

14:07 - Building visibility for your business as an introvert and marketing strategies that don’t drain your energy

23:31 - The benefits of podcast guesting for introverts

29:15 - Tips for selling without being inauthentic

Links & Resources:

Show Notes: https://kristendoyle.co/episode136

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135. Content Planning That Actually Works & Attracts Your Perfect Audience

Tue, 18 Feb 2025 04:00:00 -0500

It’s time to create content and you find yourself staring at a blank screen completely stuck on what to say (again). Sound familiar? We’ve all been there, but the good news is, I’ve got tips to help you stop scrambling for ideas at the last minute.

In this episode, I’m sharing a simple, strategic content planning framework that will help you create content that not only attracts your ideal audience but also makes it easier to stay consistent. Because let’s be honest - when you don’t have a plan, content creation takes way more time and energy than it should! We’ll talk about why a lack of content planning keeps you stuck in a cycle of procrastination and how to break free from it.

I’ll also walk you through a step-by-step process to audit your existing content, identify gaps, and use AI tools to categorize your topics. Plus, I’m sharing my favorite keyword research strategies so you can make sure your content is actually being found by the right people. You’ll walk away with a clear action plan to organize your content ideas, map out your next month of content, and repurpose across multiple platforms.

02:10 - What happens when we don’t have a content plan

04:35 - How to approach content planning strategically (and how AI can help!)

08:31 - A simple way to do basic keyword research

09:52 - Important organizational details of content planning: where to keep your plan, what to include, etc.

12:37 - The secret to keeping content planning and creation sustainable and your action steps for getting started this week

Links & Resources:

Show Notes: https://kristendoyle.co/episode135

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134. Stop Leaving Your Website's Front Door Unlocked - 3 Ways to Protect Your Site from Hackers

Tue, 11 Feb 2025 04:00:00 -0500

Is your website as secure as your bank account? If not, you could be leaving your business vulnerable to hackers—who don’t just target big sites but any easy opportunity they can find. In this episode, I break down three simple yet crucial steps to protect your site, no tech expertise required.

From strengthening your login credentials to managing plugins and keeping everything updated, these small changes can make a huge difference in keeping your site secure. Plus, I’ll share my top recommendations for password managers, security plugins, and backup strategies so you can safeguard your business without the stress. Don’t wait until it’s too late—take action today to lock your website’s front door!

02:54 - The most common security vulnerabilities that I see and how to avoid them

07:37 - How to protect your site by staying on top of plugin updates and vetting plugins before installing them

12:00 - A plugin management strategy for you

13:31 - Proactive steps you can take to protect your site

Links & Resources:

Show Notes: https://kristendoyle.co/episode134

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133. Stop Guessing What to Say - Create a Core Message to Connect with Your Audience

Tue, 04 Feb 2025 04:00:00 -0500

Ever feel like some businesses just get you, almost as if they’re reading your mind? That’s the magic of a core message. In this episode, I walk you through why a strong core message is essential for your business. With the right message, you’ll find it so much easier to create things like emails, product descriptions, and social content that resonates with your audience!

I also share some common messaging mistakes, like sounding too formal or speaking about your audience instead of to them. By making your messaging more personal and clear, you’ll stand out! To help, I walk you through key questions to define your core message and a simple plug and play format to use.

Once your core message is nailed down, you’ll see how it simplifies everything else in your business. Whether you’re planning content or writing emails, your core message keeps you focused and aligned. If you want more support with this, check out my $9 SEED Framework workshop, designed to help you go deeper and create messaging that truly connects.

01:43 - Three common messaging mistakes that digital entrepreneurs make

03:24 - What REALLY makes messaging work

06:13 - How to create your core message (and a simple format to follow!)

10:50 - Tips for using your core message in your business

Links & Resources:

Show Notes: https://kristendoyle.co/episode133

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132. Simple Steps to Selling on Your Own - It Doesn’t Have to Be Complicated!

Tue, 28 Jan 2025 04:00:00 -0500

Thinking about selling on your own but feeling overwhelmed by the tech or the idea of building a massive online store? I’m here to show you that starting small is not only okay - it’s often the best move you can make!

You don’t need hundreds of products or a fully built-out website to begin selling independently. With tools you likely already have, like your email marketing platform, you can take your first steps toward creating a streamlined, manageable sales process. I’m breaking down how selling on your own can be simple and stress-free by focusing on your best selling products.

This episode is all about taking those first steps, testing your setup, ironing out any wrinkles, and ensuring you’re ready before scaling up! Whether you’re using an email platform like Kit or launching a minimal online store, selling on your own doesn’t have to be complicated. Let’s simplify the process and get you on the path to selling independently as soon as today!

03:07 - Why simple systems are best when selling on your own

06:17 - Familiarizing yourself with your platform’s policies on how you price your products

07:14 - Options for selling on your own if you don’t have a website

10:20 - Actionable steps you can take this week to start selling your resources (and helpful tips for your messaging when marketing these products!)

Links & Resources:

Show Notes: https://kristendoyle.co/episode132

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131. Strategy Over Spaghetti: A Smart Approach to Building Your Audience

Tue, 21 Jan 2025 04:00:00 -0500

Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I’m diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you’re starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos!

I’ll walk you through the big mistakes to avoid when building your audience—like trying to be everywhere at once or switching tactics too quickly—and why consistency and patience are essential for success. Then, I’ll share my step-by-step approach, including how to craft a hyper-specific freebie designed to attract the right people, leveraging Facebook groups, running low-cost ads, and more.

Tune in to learn how to build a quality audience that’s ready to buy what you offer. And remember, it’s not about having the most followers—it’s about creating meaningful connections with the right ones. Let’s trade spaghetti for strategy and grow your audience the savvy way!

01:35 - What NOT to do when building your audience
04:43 - Audience research that pays off
07:35 - How to create a freebie designed specifically for your ideal audience
10:50 - Four places where you should be sharing your freebie
12:28 - Building your audience through low-cost Facebook ads (and a bonus power move if you’re an established business owner!)
16:35 - Actionable steps to take this week if you want to build a new audience

Links & Resources:

Show Notes: https://kristendoyle.co/episode131

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130. Taking Time Away From Your Business (Without Everything Falling Apart) with Sara Whittaker

Tue, 14 Jan 2025 04:00:00 -0500

What if you could step away from your business for weeks - or even months - and it wouldn’t miss a beat? So many of us feel like it’s impossible to take a business break, but with some intentional planning, it’s totally doable! In this episode, I chat with podcast strategist, Sara Whittaker, who shares how she made it happen during a four-month maternity leave.

Even if you aren’t planning a maternity leave, this conversation is still relevant to you! Whether you’re planning a vacation, mental health break, or just want to be prepared for an emergency, there will come a time when you need to hit the pause button. In this episode, Sara dives into her experience and advice on how to keep things running smoothly even when you’re not around.

Sara is a service provider, course creator, and podcaster, so you’ll hear how she set up each of these pieces of her business for success during her absence. If there’s one thing to take away from our discussion, it’s the importance of systems and early planning! We hope this encourages you to take a business break this year - you deserve it!

05:01 - The first steps Sara took when planning to walk away from her business for four months

12:01 - How Sara prepped her clients for her time away

15:57 - Tips for keeping your podcast and email marketing running while on a business break

20:42 - What Sara did to keep digital sales coming in during her maternity leave

34:23 - Advice if you’re planning for extended time away from your business or an emergency situation

Links & Resources:

Show Notes: https://kristendoyle.co/episode130

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129. Is Your Website Ready for 2025? Current Trends & Quick Wins

Tue, 07 Jan 2025 04:00:00 -0500

Is your website ready to wow in 2025? In this episode, I’m sharing the top website trends you need to know to keep your site fresh. Understanding the latest strategies will help your website attract and convert customers.

The focus for the new year is all about clean, soothing designs - think minimalist layouts, calming color palettes, and larger fonts that make your content pop! I also dive into fun upgrades like adding micro animations for a more interactive experience. Whether your site needs a quick refresh or a total revamp, I’ll guide you through how to prioritize changes without feeling overwhelmed.

Just remember - you don’t have to overhaul everything at once. Small, strategic updates will go a long way. If you need help, we can tackle it together! Book a free strategy call with me and I’ll help you create a clear action plan to make your website stand out. Let’s make your site work harder for you in the new year!

02:18 - A big shift we’re seeing in web design
07:58 - Some key things you should include in your website footer
10:51 - Next-level updates to make to keep up with 2025 website trends
14:26 - An interesting sales page trend to try
15:53 - Quick wins that you can implement in an hour or less!

Links & Resources:

Show Notes: https://kristendoyle.co/episode129

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128. Success Your Way: A Different Approach to 2025 Planning

Tue, 31 Dec 2024 04:00:00 -0500

What if success isn’t about earning more, but living better? In this episode, I share a refreshing approach to 2025 planning that focuses on intentional growth and work-life balance over chasing bigger revenue goals.

I’m reflecting on my own journey from last year, where my focus shifted to maintaining my income while working fewer hours, allowing me to enjoy family time, prioritize my health, and rediscover joy in my business! I also walk you through practical strategies for goal setting, including focusing on metrics you can control, creating actionable plans, and avoiding the overwhelm of too many goals.

As we step into 2025, I challenge you to rethink success. What tasks will you stop doing? How will you make time for your personal goals? Let’s build a business that not only supports your income but also the life you want to live!

Links & Resources:

Show Notes: https://kristendoyle.co/episode128

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127. 5 Ways to Optimize Your Website Shop for Better Sales

Tue, 24 Dec 2024 04:00:00 -0500

Over the past few weeks, we’ve discussed ways to tweak your website to benefit your business. Today, I’m diving into actionable strategies to help you optimize your website shop for increased sales and customer satisfaction.

Owning your own website store is a game-changer! It offers lower fees, full control, and the potential for higher profits. However, success depends on how well you optimize your website shop, from building trust to creating a seamless shopping experience. If you don’t know where to start, I’m here to help!

I’m covering five key ways to optimize your website shop for better sales, from establishing trust with customers, organizing products, keeping buyers happy, and more. If you’re ready to make the most of your website shop, take the time to review things like your checkout process and ask for feedback from others. These steps will not only help you increase sales but also create a better experience for your buyers.

01:16 - How to build trust with buyers and let them know your website is secure

04:25 - Optimize your website shop by streamlining your purchase process

07:26 - Organize your products so customers can find what they’re looking for

09:50 - What to consider when presenting your products in your website shop

11:27 - How to keep people happy with their purchases (and keep them coming back!)

Links & Resources:

Show Notes: https://kristendoyle.co/episode127

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126. Make Your Courses & Memberships Unmissable on Your Website

Tue, 17 Dec 2024 04:00:00 -0500

Are your courses and memberships getting lost on your website? If potential buyers can’t easily find your offers on your website, you’re leaving money on the table! In this episode, I break down the three essential places where your courses, memberships, and other offers should be featured for maximum visibility.

From optimizing your navigation menu with clear labels to creating dedicated sections on your homepage, I share proven strategies to make your offers stand out. I also cover how to strategically set up your sales pages, addressing factors like design capabilities, checkout integration, and user comfort, so your audience can smoothly transition from browsing to buying.

Plus, I highlight common mistakes that keep your offers on your website hidden (like not including them at all!). You’ll learn how to guide visitors to the right offer without overwhelming them, using things like strategic landing pages. Ready to boost your sales and make your offers on your website more accessible? This episode is packed with tips to help you get there!

01:38 - Three key places that your course and membership need to show up on your website

07:55 - Common mistakes to avoid when listing your offers on your website

10:47 - Strategies for featuring your offers without overwhelming your visitors

12:44 - Specific steps to take this week if you’re featuring courses, memberships, or other offers on your website

Links & Resources:

Show Notes: https://kristendoyle.co/episode126

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125. Give Your Podcast the Home It Deserves On Your Website

Tue, 10 Dec 2024 04:00:00 -0500

If someone goes to your website, would it be easy for them to see that you have a podcast? If not, let’s fix that! In this episode, we’re diving into why your podcast deserves more than just being tucked away like a blog post or hidden behind several clicks. Your website is the home base for your business, and your podcast should feel right at home there too!

I’ll walk you through how to create a dedicated podcast hub that spotlights your show, makes it easy for visitors to listen, and helps grow your audience and business at the same time. Plus, I share why having show notes on your site - not just in a podcast app - is so important.

By the end of this episode, you’ll have actionable steps to start showcasing your podcast the right way! Your action step? Take a fresh look at your website and ask yourself: is it easy to find my podcast? If you aren't sure, send me a link to your site on Instagram @kristendoyle.co and I'll give you personalized feedback. I’d love to help you out!

01:58 - The biggest benefits of highlighting your podcast on your website

04:26 - What a podcast hub is and the essential elements to include on this page

08:35 - Mistakes to avoid with your podcast show notes and what to do instead

13:23 - Where to start if you are beginning a podcast or aren’t currently showcasing it in the way it deserves

Links & Resources:

Show Notes: https://kristendoyle.co/episode125

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124. Your Website is Never 'Done' - But That's a Good Thing!

Tue, 03 Dec 2024 04:00:00 -0500

Are you waiting for your website to be absolutely perfect before sharing it loud and proud? I hate to break it to you, but your website will never truly be done. However, that’s actually a good thing! Like our favorite brands are constantly tweaking their websites, yours should also change over time to keep up with your growing business.

Today I'll dismantle the idea that your website is a one-and-done project. I’m sharing how to embrace this mindset shift by building your website in phases, avoiding perfectionism, and creating a website that is flexible enough to grow with your business.

Take a look at your existing website with objective eyes after listening. What do you think needs to be improved or added? If you need support with your next steps, I’m your girl! I can build you an adaptable website that will set you up for future success.

02:27 - Examples of website changes you may need to make as your business grows

03:52 - Why waiting for website perfection is a huge mistake

06:43 - How to build your website in phases if you have a limited budget or are short on time

09:44 - Red flags to look out for when choosing a website designer (and important questions to ask them!)

Links & Resources:

Show Notes: https://kristendoyle.co/episode124

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123. VIP Days are a Win-Win for Clients and Service Providers with Sarah Masci

Tue, 26 Nov 2024 04:00:00 -0500

If you’re a service provider, imagine being able to sit down and complete a project in one day that would normally take weeks. Or, if you’re a client, how would it feel to hire someone to create a sales page, update your website, or whatever else you need, in just 24 hours? No more endless back and forth communication and waiting. This is all possible with VIP days!

I started offering VIP days a few years ago, and when I did, it completely simplified how I run my business. My own VIP day mentor, Sarah Masci, is here to talk all things VIP days. We’ll discuss what makes the VIP day model so great for both service providers and clients, what to consider when adding them to your services, and tons of advice for getting started.

Whether you’re thinking about adding VIP days to your business or you like the idea of hiring someone to knock out a project quickly, this episode is for you! If you’re ready to get started with VIP days, I encourage you to try it out for yourself. And if you have a website project you need completed, check out my VIP day offerings!

02:14 - An overview of what a VIP day is and why it’s a great offer for both service providers and clients

07:49 - What a VIP day (or week) could realistically look like

12:13 - How to execute a seamless VIP day, and what needs to happen behind the scenes

17:47 - Common objections that service providers have about moving to the VIP day model

29:31 - Which kind of clients are a good fit for VIP days

35:22 - Sarah’s best advice for getting started

Links & Resources:

Show Notes: https://kristendoyle.co/episode123

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122. Is Offering Services the Right Move for You?

Tue, 19 Nov 2024 04:00:00 -0500

Are you a digital product creator who wants to diversify your income? If so, offering services could be the right move for you! Not only is offering services a quick way to increase your monthly revenue, but it’s also a great way to connect with new people.

Offering services often allows for higher pricing than your digital resources and it gives you a chance to use your skills in new ways. But, being a service provider also comes with a unique set of challenges. In today’s episode, I’m sharing the benefits of offering services, my best advice for which service to start with first, how to know if you’re ready, and key things to consider before offering services.

With the skills you have, there are likely several services you could offer others! You can start small and build your offerings from there. If this conversation got you excited about the possibility of offering services, share it with a friend who is also considering this addition to their business!

01:39 - Why you might want to consider adding services to your business

03:40 - Is offering services the right move for you?

05:16 - How working with clients is different than selling digital products

07:54 - Deciding how to structure your service offerings

11:47 - Five practical things to consider if you’re set on offering services

Links & Resources:

Show Notes: https://kristendoyle.co/episode122

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121. How to Run Your Business on Limited Time

Tue, 12 Nov 2024 04:00:00 -0500

Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you.

We’re diving into strategies for keeping your business on track, even when you’re working with just a few hours each day or week! It’s all about knowing what to focus on, planning your day wisely, and utilizing automation to save precious time and energy.

I’ll share how to determine what season your business is in, tips for what to concentrate on, and advice for making the most of your limited hours. In the end, it’s not really about how many hours you have to work. It’s about how you use those hours. It is possible to move your business forward without burning yourself out!

02:13 - Identifying whether you’re in a creating, updating, or marketing season of business

05:55 - Strategies for making the most of your limited time

09:40 - Examples of how I set up evergreen marketing on email and social media

13:33 - The importance of boundaries when you have limited time for your business

Links & Resources:

Show Notes: https://kristendoyle.co/episode121

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120. The 20-Minute Newsletter Strategy That Converts with Liz Wilcox

Tue, 05 Nov 2024 04:00:00 -0500

Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place!

Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks, we’re covering it all. Liz shares her approach to simplifying email marketing with her 20-minute newsletter strategy. I’ve tried it myself, and trust me...it works!

You’ll also hear about Liz’s email staircase and tips for easily and consistently selling your offers via email. With Liz’s newsletter strategy, you can feel confident about writing authentically and hitting send on those weekly emails. Don’t forget to check out her Email Marketing Membership where she gives you weekly email templates!

02:29 - Liz breaks down her 20-minute newsletter strategy framework

10:21 - The difference between being interesting and being relatable

15:33 - Converting subscribers into customers with Liz’s email staircase

17:10 - How you can soft sell with a super signature

23:38 - Rethinking what you put in your “from” line and tips for subject lines

33:27 - Liz’s advice for you if you’re feeling overwhelmed with email marketing

Links & Resources:

Related Episodes:

Show notes: https://kristendoyle.co/episode120

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119. Pixels 101: What's a Pixel & Do You Even Need One?

Tue, 29 Oct 2024 04:00:00 -0400

As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it!

Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to better understand how your ads and other content are performing. Over time they can collect more data and help you refine your strategies.

I’m sharing more about exactly how pixels work inside this episode. Plus I’ll guide you through the installation process, explain when using a pixel is beneficial for your business strategy (and when it’s not!), and how to know if your pixel is set up correctly.

Do you have a specific topic that you’d like to hear me cover on The Savvy Seller? Fill out this form and if just might be featured in an upcoming episode!

01:07 - What is a pixel?

03:08 - The difference between Google Analytics and a Facebook/Pinterest pixel

05:16 - What happens when you add a pixel to your website

06:22 - How to install a pixel and how to ensure it’s working correctly

08:10 - FAQs about pixels

Links & Resources:

Related Episodes:

Show Notes: https://kristendoyle.co/episode119

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118. Let’s Get (and Keep) Your Funnel Converting [Funnel Series]

Tue, 22 Oct 2024 04:00:00 -0400

The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time!

Even with an evergreen funnel, launching is only the beginning. What happens when sales aren’t flowing as expected? Or what if sales suddenly drop off? These are all common challenges that all entrepreneurs face. So, let’s talk about how to fine-tune your funnel for long-term success.

I’m sharing my best advice from how to track key metrics like conversion rates and email open rates to making strategic adjustments and knowing when to refresh your funnel. By maintaining a proactive approach, you can prevent small issues from escalating and keep your funnel converting!

02:25 - Key metrics to keep an eye on once your sales funnel is live (and how to track them!)

04:08 - How to use your data to keep your sales funnel converting

05:44 - What to do if your sales pages isn’t converting and/or your emails aren’t being opened

08:14 - Tips for noticing when it’s time to refresh parts of your funnel

09:39 - My recommendation for how often to check in and update your funnel

Links & Resources:

Listen to the Funnel Series:

Show Notes: https://kristendoyle.co/episode118

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117. Launching Your Funnel Without the Stress [Funnel Series]

Tue, 15 Oct 2024 04:00:00 -0400

Do you have digital products ready to hit the market but you want to avoid the stress of exhausting launch cycles? If you’re raising your hand, this episode is for you. I’m sharing all about launching your funnel - evergreen style!

You’ll learn the benefits of evergreen funnels, how to set them up for success, and strategies to keep traffic coming year round after initially launching your funnel. Plus, I’m giving my best tips for creating excitement around your launch and maintaining momentum over time.

There’s a lot of details that come with launching your funnel, but if you set it up right, it will be so worth it. Ready to say goodbye to the hustle of open cart, closed cart launches? I can’t wait for you to launch your funnel and see consistent sales without the burnout!

01:42 - What an evergreen funnel is and why they are great for you and your buyers

02:38 - How to make sure everything is running smoothly before launching your funnel

06:24 - Tips for launching your funnel with excitement (but without the stress!)

07:59 - One of my favorite early bird bonuses that helps customers act quickly

9:56 - Four ways to send traffic to your funnel on a regular basis

Links & Resources:

Show Notes: https://kristendoyle.co/episode117

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116. How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic [Funnel Series]

Tue, 08 Oct 2024 04:00:00 -0400

We’ve been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren’t alone.

It can feel intimidating to write sales emails that people actually want to read. You might feel too salsey or even avoid talking about your offers altogether! Our guest, Nicole Kepic, is here to help. Nicole is an expert copywriter with a talent for crafting sales emails that feel more like friendly invitations than hard pitches.

Nicole and I talk about structuring effective email sequences, injecting personality into your content, leveraging urgency without overwhelming your subscribers, and more. This episode is packed with actionable strategies to help you craft emails that not only sell but also resonate with your audience.

03:19 - The role that emails play in the sales funnel process

04:53 - Themes for each of your emails that should go in your welcome sequence

14:26 - Advice for writing sales emails that feel genuine

17:47 - How to balance offering value and selling in your emails

21:07 - Tips for writing an effective call-to-action

27:20 - What to do with your subscribers once they’ve gone through your welcome sequence

Links & Resources:

Show Notes: https://kristendoyle.co/episode116

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115. 3 Simple Steps for a Sales Funnel That Converts [Funnel Series]

Tue, 01 Oct 2024 04:00:00 -0400

We’re in the middle of our funnel series, so if you haven’t already listened to episode 113 and episode 114, be sure to check those out! So far in the series, we’ve talked about what a sales funnel is and how to choose the right product for your first (or next) funnel. Now it’s time to map out exactly what your sales funnel will look like.

In today’s conversation, I’m walking you through three simple steps to a sales funnel that converts. We’ll look at what resource or offer will get people to enter your funnel, emails to include in your funnel, and a plan for your sales page. I’ll even give you several ideas for what to include on your sales page to build trust and maximize conversion.

If you’re worried about what kind of tech is involved in setting up a sales funnel that converts, I’ve got you. I’ll share my top recommendations for tech tools. With these three steps, you’ll be turning browsers into customers in no time! If you want to chat about your funnel progress, send me a message on Instagram @kristendoyle.co. I’d love to hear from you!

01:21 - A quick refresher on what a sales funnel is

02:16 - Explaining the three parts to any sales funnel that converts

03:12 - Which kinds of emails to include in your funnel

06:15 - Actionable tips for creating an effective sales page

12:15 - My favorite tech tools you’ll need when building a sales funnel that converts

Links & Resources:

Show Notes: https://kristendoyle.co/episode115

Some links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

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114. How to Pick the Right Product for a Sales Funnel [Funnel Series]

Tue, 24 Sep 2024 04:00:00 -0400

Last week in episode 113, we covered the basics when it comes to sales funnels. Now that you know what a funnel is, why you should have them in your business, and different types of funnels, let’s go a little deeper!

Today we’re discussing an important piece of the puzzle - choosing the right product for a sales funnel. If you’ve been in business for a while, chances are you have several products or offers available that you could sell to your audience. But which one is the best fit for your first funnel? This is an important decision and I’m here to help!

In this episode, I’ll give you three main criteria you can use to choose your product for a sales funnel. Selecting the right product for the right funnel makes it easy for potential buyers to say YES and purchase from you! Whether you choose a mini-course, simple template, or printable bundle, using this criteria as your guide will help you land on a product that resonates best with your audience.

02:10 - What makes a product an “easy yes” for customers?

03:52 - Choosing a product connects to other offers you have

05:08 - Why you need to consider the sales history of the product or offer you’re putting into a sales funnel

06:01 - One specific product that always gives people a quick win

07:33 - What to do this week to build customer excitement

Links & Resources:

Show Notes: https://kristendoyle.co/episode114

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113. The Non-Scary Guide to Funnels for Digital Product Sellers [Funnel Series]

Tue, 17 Sep 2024 04:00:00 -0400

Let’s talk about a topic that might sound intimidating at first: funnels. While they may sound scary, if you’re a digital product or course creator, funnels can be a game-changer for your business. The best part? They can make you sales without the hustle.

When you think of funnels, you probably think of overwhelming tech setup and never-ending email sequences. However, lots of funnels can be quite simple and are a powerful way to turn browsers into paying customers. Plus, they can be customized to fit where you are in your business.

Consider this episode your guide to funnels, whether you’re just getting started or ready to set up a more advanced funnel. I’m breaking down six different types of funnels all designed to make you work smarter, not harder!

01:19 - A simple explanation of what a funnel is (it’s not as scary as you think!)

02:33 - Why you should bother with setting up funnels

04:13 - Six types of funnels perfect for digital product sellers

06:10 - How to get a boost in income during slow periods

09:05 - The one funnel that is a must-have!

Links & Resources:

Show Notes: https://kristendoyle.co/episode113

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112. When Hiring Doesn't Work Out: Ending It the Right Way [Hiring Series]

Tue, 10 Sep 2024 04:00:00 -0400

Hiring help for your business is exciting and has the potential to change your business for the better. But with hiring comes the inevitable…firing. Hiring and firing go hand in hand and if you haven’t yet had to end a contract with a contractor or an employee, it’s likely to happen at some point!

Terminating a contract and ending a working relationship is not fun, but it doesn’t have to be painful. I’ve had several experiences with ending contracts and I’ve learned from each one. Inside this episode, I’ll share the signs that it might be time to move on, how to protect your business when you need to let go of someone, what to pay attention to in a contract before taking action, and how to send that dreaded termination email.

Ending a contract is my least favorite thing about having a team, but having a clear process in place makes it so much easier! Following these steps will allow you to end things on a positive note and hopefully make the next best hire. Be sure to share this episode with a business friend who might need it!

🚨 Disclaimer: I am not an attorney and this is not legal advice. You should always consult a legal professional and ensure you’re following employment laws in your area before taking action.

03:16 - How to know when it’s time to let go of a contractor or employee

04:59 - One important thing to do before deciding to fire

07:10 - Steps to take once you’ve decided it’s time to end a contract

11:36 - The process of ending a contract in a way that protects your business

15:43 - What to do after you have ended a contract that will make it easier for you next time

Links & Resources:

Show Notes: https://kristendoyle.co/episode112

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111. Is Hiring Even Worth It? Let’s Talk ROI and KPIs with Hallie Sherman [Hiring Series]

Tue, 03 Sep 2024 04:00:00 -0400

Ever worry if the time and money that you put into hiring will really pay off? In today's episode, we are diving deep into the world of hiring and team management for business growth. I am joined by seasoned entrepreneur Hallie Sherman to unpack the critical importance of setting Key Performance Indicators (KPIs) for all team members, no matter their roles.

Hallie shares her journey from recognizing the need to hire help while managing a full-time job to executing strategic hires—starting with an editor, then a product photographer, and eventually a ghostwriter. Together, we explore the complexities of the hiring process, from determining tasks worth delegating based on effective hourly rates to ensuring hired help aligns with your long-term business vision.

Whether you're wrestling with the decision to expand your team or looking to enhance your current hiring strategy, this episode is packed with actionable insights. Expect tips on managing contractors, establishing clear boundaries and deadlines, and maintaining high standards of customer satisfaction.

02:19 - Hallie’s first few roles that she hired for
06:57 - How to know which roles to fill when it comes to tying it to the ROI
09:06 - How to manage the people that we hire and how to know if they are doing a good job or not
16:57 - Setting boundaries and clear expectations
22:18 - Tools to help track performance and productivity
24:56 - The importance of every single person on the team having SOPs
26:59 - What to do in situations where a team member is not meeting their KPIs

Links & Resources:

Show Notes: https://kristendoyle.co/episode111

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110. Personality vs. Skills: How to Hire the Right Person for Your Small Team [Hiring Series]

Tue, 27 Aug 2024 04:00:00 -0400

One of the most challenging aspects of growing a successful business is hiring. Have you ever brought someone on board who looked great on paper but just didn't fit in with your team? This episode explores why hiring the right person goes beyond merely ticking off skill set boxes and why personality often trumps expertise.

I share some of my personal experiences, the importance of initiative, problem-solving abilities, and integrity, and how starting with short-term projects can save you a lot of headaches in the long run. We also discuss when you must prioritize skills over personality, particularly for expert roles, and provide practical tips on using test projects during the hiring process.

01:19 - Qualities you cannot teach to people

05:14 - When to prioritize skill set over personality

07:29 - Start with a test project

10:51 - Sometimes, we need to make exceptions

12:17 - What comes next after hiring someone?

Links & Resources:

Show Notes: https://kristendoyle.co/episode110

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109. 4 Signs It’s Time to Hire Help in Your Business [Hiring Series]

Tue, 20 Aug 2024 04:00:00 -0400

Today, we're tackling a topic that many business owners struggle with, and that's knowing when it's time to hire help. If you've ever felt overwhelmed by to-do lists, burnout, or missed deadlines, this episode is for you. We'll discuss key signs that indicate it's time to bring additional team members on board to sustain and grow your business.

We'll also dive into the financial and strategic readiness required for hiring, and how to determine which tasks to delegate. Plus, get actionable tips on how to analyze your tasks and identify areas where hiring can make a significant impact. Tune in to gain clarity on the hiring process and take steps toward building a more efficient and scalable business.

01:16 - The different types of team members that you could hire
03:11 - When are you ready to hire and the money you will need to consider
05:47 - How to know if your business is ready for additional help
08:28 - What to hire out for
10:46 - Ready to scale your business?

Links & Resources:

Show Notes: https://kristendoyle.co/episode109

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108. 7 Reasons Your Site Is Slow & How to Improve Website Speed

Tue, 13 Aug 2024 04:00:00 -0400

Today, we are tackling a crucial topic that impacts your website's success: speed. If your site's loading time is dragging, it isn't just frustrating for visitors; it can hurt your Google rankings and sales.

In this episode, I'll uncover the 7 most common culprits behind slow websites and share actionable tips to boost your site's speed. We're covering everything from choosing the right hosting and optimizing images to using caching plugins and cleaning up your code. Plus, I'll explain how a content delivery network (CDN) can make a world of difference.

02:29 - Quality hosting is crucial for website speed and uptime
09:25 - Caching plugins improves website loading speed
11:02 - Keep only necessary WordPress plugins and update regularly
14:00 - Database maintenance, backup, and content delivery network

Links & Resources:

Show Notes: https://kristendoyle.co/episode108

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107. We’re Just Savvy: What to Know About Our Exciting Name Change!

Tue, 06 Aug 2024 04:00:00 -0400

Hey, y'all! Today's episode is packed with exciting updates and practical insights. First off, you'll notice the podcast has a shiny new name—The Savvy Seller. I'll dive into the reasons behind this change and what it means for our community. I'm sharing my biggest takeaways from this year's TPT Forward Conference, including a motivational boost that completely rejuvenated my spirit.

We'll also explore actionable steps to expand your digital product business beyond TPT, from building your own website to setting up automated sales systems. Whether you're a teacher, speech pathologist, or graphic artist, there's something here for everyone. So stick around for some hustle-free strategies to grow your online business!

01:28 - My experience at the TPT Forward conference
05:45 - My advice on in-person events
06:28 - Why we are now Savvy Sellers
08:13 - What is NOT changing on the podcast
10:18 - Do not solely depend on one platform
13:08 - My favorite tools

Links & Resources:

Show Notes: https://kristendoyle.co/episode107

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Exciting things to come!

Wed, 03 Jul 2024 04:00:00 -0400

Hey, y'all! It's Kristen here with a quick announcement. This summer, I'm fully embracing the summer break mindset to spend quality time with my family and tackle some exciting work travels. With my calendar busier than ever, The Savvy Teacher Seller podcast will be taking a short hiatus for the rest of July.

But fear not! We'll be back in August with brand new episodes and some thrilling content you won't want to miss.

Also, if you're attending the TPT conference in San Diego, don't forget to drop by my session and say hi! Have a fantastic summer, and see you in August.

Until then, you can catch up on previous episode of The Savvy Teacher Seller at https://kristendoyle.co/tsts-podcast!

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106. Navigating Pricing Changes During Inflation

Tue, 02 Jul 2024 04:00:00 -0400

Today, we're diving into a crucial topic that's on everyone's mind: inflation and its impact on pricing for online businesses. We tackle the unique challenges faced by digital creators, who may not be affected by rising production costs like traditional businesses but still feel the pinch through increased software, marketing expenses, and service provider rates.

I provide strategies for assessing and adjusting your pricing to maintain a healthy profit margin and support your family amid rising living costs. From bundling and unbundling products to offering tiered pricing and payment plans, these are practical tips for navigating this tricky landscape while keeping your customers' financial constraints in mind. Whether selling digital products or providing services, this episode is packed with actionable insights to help you make informed pricing decisions.

02:22 - places where you might be seeing inflation affecting you
04:43 - business baseline costs and profit margin
05:22 - four pricing strategies
08:46 - tips for increasing prices to help compensate for inflation

Links & Resources:

Show Notes: https://kristendoyle.co/episode106

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105. The Top 8 Moves That Made a Big Impact on My Business

Tue, 25 Jun 2024 04:00:00 -0400

I'm super excited about this episode because it's packed with value. Based on feedback from our listener survey, many of you have been curious about the key moves that have significantly impacted my business growth. So, I'm sharing the top 8 strategies that have made the biggest difference for me.

From outsourcing tasks I'm not great at and joining entrepreneurial groups to mastering SEO and building an engaged email list—I'm covering practical tips and mindset shifts that have propelled my business to consistent six-figure success.

01:57 - stopping the things I'm not good at
05:17 - getting involved in groups of entrepreneurs in my niche
08:06 - getting into groups of entrepreneurs outside my own niche
11:04 - learning and implementing SEO
12:08 - building and nurturing my email list
13:41 - learning to use my data to drive my business decisions instead of my feelings
15:14 - using a project management tool consistently
17:14 - working on my mindset

Links & Resources:

Show Notes: https://kristendoyle.co/episode105

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104. 11 Best WooCommerce Plugins: What to Install and What to Skip

Tue, 18 Jun 2024 04:00:00 -0400

Welcome back to another episode of The Savvy Teacher Seller! In this episode, we're diving into the world of WooCommerce plugins. With so many options out there, it’s easy to feel overwhelmed and wonder which plugins are truly necessary for your online store. I'm here to clear up that confusion by sharing my top recommendations for plugins that can significantly enhance your WooCommerce store, from improving customer experience to automating processes.

I'm also highlighting some popular plugins that might not be worth your time. Whether you're aiming to streamline your checkout process, boost your marketing efforts, or simply make managing your shop easier, you’ll find something valuable in today's discussion. So, let’s get started and discover how to make your WooCommerce store better than ever!

02:09 - Autocomplete WooCommerce orders
03:39 - ConvertKit for WooCommerce & other email platform plugins
05:10 - Custom Product Tabs for WooCommerce
05:48 - CartFlows
06:55 - FiboSearch
07:37 - Free Downloads WooCommerce
08:32 - JetSmart Filters
09:31 - Kadence WooCommerce Email Designer
11:01 - Products and Order Export for WooCommerce
11:41 - Woo Product Bundles
12:27 - WooCommerce Cart Abandonment Recovery
12:54 - Why you should be selective about what plugins you add to your website
16:34 - Unnecessary plugins

The free plugins mentioned can be found in the WordPress repository by going to Plugins -> Add New and searching the exact name I shared.

Links & Resources:

Show Notes: https://kristendoyle.co/episode104

Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

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103. 24 Best Free & Low-Cost Tools for Online Entrepreneurs

Tue, 11 Jun 2024 04:00:00 -0400

As business owners, we are always looking for ways to make our lives easier. In this episode, I'm providing you with a list of 24 free and low-cost tools for online entrepreneurs.

From boosting productivity to improving writing and communication and streamlining tasks, I cover it all. Join us as we explore the tools that will make your life easier without breaking the bank.

Tune in to discover essential tools for productivity, team communication, time tracking, project management, video calls, writing and editing, SEO, marketing, automation, and security that won't break the bank.

01:24 - Google Suite
02:18 - Slack
03:10 - Toggl
03:38 - Pomofocus
04:34 - Airtable
05:33 - Notion, Asana, and ClickUp
07:22 - Zoom
08:02 - Google Meet
08:15 - Fathom AI
08:58 - Calendly
09:27 - Grammarly & Hemingway Editor
10:31 - Loom & Tango
11:49 - Google Analytics
12:33 - Google Search Console
12:58 - Rank Math SEO
13:44 - Ubersuggest
14:24 - ConvertKit
16:32 - Meta Business Suite
17:10 - Zapier
17:37 - 1Password

Links & Resources:

Show Notes: https://kristendoyle.co/episode103

Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

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102. Easy Ways to Improve Your Product Descriptions

Tue, 04 Jun 2024 04:00:00 -0400

Whether you're a TPT seller or any other digital product creator, nailing the product description is key to attracting and converting the right customers. In this episode, I'm sharing the importance of writing effective product descriptions to improve your online sales.

You'll hear six easy tips to enhance product descriptions, emphasizing the significance of clear language, highlighting key features and benefits, including specific details and keywords, addressing customer questions, and using a personal tone. I want to encourage you to focus on why customers should care about your products and provide actionable steps for refining your product descriptions to boost sales and conversion rates.

01:31 - Using clear and simple language
03:02 - Highlighting key features of your product
05:55 - Potential questions that customers might have about your product
06:39 - Writing your descriptions like you're talking directly to your customer

Links & Resources:

Show Notes: https://kristendoyle.co/episode102

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101. 3 Ways to Boost Sales without Social Media

Tue, 28 May 2024 04:00:00 -0400

Today, we're diving into three ways you can boost sales without relying on social media. We'll explore three powerhouse strategies that focus on optimizing your product visibility, creating compelling long-form content, and nurturing a robust email list.

Whether you're selling on TPT, Etsy, or your own website, these tools will help you enhance your SEO, establish your expertise, and maintain engaging relationships with your customers, all while driving consistent traffic to your store.

01:16 - Using product SEO to get more sales
03:27 - Using long-form content
05:32 - My favorite way of creating long-form content: podcasting
06:26 - Creating long-form videos
07:27 - The most powerful tool in your marketing arsenal is your email list

Links & Resources:

Show Notes: https://kristendoyle.co/episode101

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100. A Peek Behind the Scenes, 100 Episodes Later

Tue, 21 May 2024 04:00:00 -0400

This is a very special episode because we have made it to episode 100!! In some ways, it feels like just yesterday I was recording the very first episodes of this podcast, and in others, it feels like I've been podcasting forever.

Today, I'm super excited to take you behind the scenes of this little show. We are going to chat about why I started the podcast and how the content has evolved over 100 episodes to cover not just selling on TPT but really all aspects of running an online business. And we'll even dive into my actual recording setup. Plus, I'll share some about how I plan out content and how we manage production.

Whether you've been listening faithfully from the start or you just recently joined this fabulous podcast community, this episode is for anyone who's ever been curious about what goes on behind the scenes. So, grab your favorite drink, settle in, and let's get this celebration started.

01:33 - The why behind the podcast
03:16 - The focus of The Savvy Teacher Seller
04:38 - Behind the scenes of how I record
06:12 - Coming up with content ideas and content creation
09:57 - Podcast production

Links & Resources:

Affiliate link for my podcast equipment - https://amzn.to/3y6dUKJ
Follow me on Instagram @kristendoyle.co
Join my private Facebook community: Savvy Teacher Sellers
More resources for growing your TPT business
Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode100

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99. Overcoming Imposter Syndrome with Mikey Sivert

Tue, 14 May 2024 04:00:00 -0400

I have to tell you, when it comes to growing my business, one of the most impactful things that I have done is work on improving my own mindset. And that is maybe a funny thing to say because it's not something super easy to quantify.

You can't look at the data on a spreadsheet and see how things have changed. But I promise you, when I started focusing on managing my own mindset and putting into place some of the strategies that Mikey Sivert and I talk about in today's episode, I saw such a change in the way I treat my business, the risks I'm willing to take, the way that I branch out and try new things, and all of that boils down to things that end up fueling my business and helping me to grow.

02:22 - How Mikey’s passion for helping others with overcoming imposter syndrome began
05:21 - The importance of mindset in the overall success of our businesses as entrepreneurs
11:23 - Defining imposter syndrome and signs you might see in your own lives
13:36 - How failure is one of the best tools to defeat imposter syndrome
17:56 - Strategies and techniques to help people overcome their imposter syndrome

Links & Resources:

Mindset Masters Membership - Listeners can get 20% off an annual membership with the code SAVVY24 OR by using this link: https://mikeysivert.thrivecart.com/tpt-mindset/?coupon=SAVVY24
Opt-In: Affirmations for TPT Sellers
Follow Mikey on Instagram @centeredteachersellers
Episode 76, How To Work On Your Business, Not Just In It: A Chat With Laura Kåmark
Follow me on Instagram @kristendoyle.co
Join my private Facebook community: Savvy Teacher Sellers
More resources for growing your TPT business
Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode99

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98. 7 Design Mistakes to Avoid When You Make Your Own Website Pages

Tue, 07 May 2024 04:00:00 -0400

Ever caught yourself juggling with font types or suffocating your layout with text and images? We've all been there, and it's time to streamline your brand online. Whether you're making your own website from scratch or just sprucing up a few sections, understand that functionality is just the beginning. We're peeling back the layers of design mistakes today to ensure your website isn't just operable—it's visually pleasing, too.

We cover mistakes such as ignoring the use of white space, using low-quality images, the need for clear and simple navigation menus without excessive drop-downs, and creating a brand board for reference.

01:51 - inconsistent branding
03:00 - overusing fonts and colors
04:21 - lack of visual hierarchy
05:09 - do not ignore whitespace
06:01 - low-quality images
07:49 - complicated navigation
08:42 - pre-design themes
09:43 - turning website mistakes into wins

Links & Resources:

Show Notes: https://kristendoyle.co/episode98

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97. Essential Website Elements Every Online Business Needs

Tue, 30 Apr 2024 04:00:00 -0400

Is your website set up for optimal conversion? In today’s episode, we're unveiling the critical website elements that will transform browsers into buyers and ensure your site shines with professionalism.

Whether you're crafting a brand-new online presence or refining your current digital storefront, these insider tips are your roadmap to elevated engagement and impressive conversions.

By the end of this episode, you’ll be equipped to perform a website makeover that could lead to a significant uptick in your business. And don't forget, for those still navigating the website waters, I’ve got resources ready for you to start on the right foot.

01:36 - Let’s talk copy
02:29 - Using call-to-action buttons
03:22 - Why you need social proof
04:18 - High quality photos
05:13 - Your About page
05:42 - Email opt-ins
06:19 - Website load times and speed

Links & Resources:

Show Notes: https://kristendoyle.co/episode97

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96. 5 Common Website Mistakes & How to Fix Them

Tue, 23 Apr 2024 04:00:00 -0400

Do you ever wonder if you have what you really need on your website? We hear so many different things from so many different people that we don't know what is right or wrong. Well, get ready because today, we're tackling the top five homepage mistakes that are keeping your website from truly shining and explaining exactly how to fix them.

With a blend of my 12 years of TPT experience and 9 years as a web designer, I'm guiding you through transforming a confusing homepage with clear, strategic calls to action and avoiding overwhelming your audience with too many choices. We're also stripping away those distracting external links and refocusing the spotlight on your visitors' needs rather than a self-centric narrative.

Plus, don't miss out on essential SEO tips to ensure your marvelous site isn't the internet's best-kept secret. So, whether you're ready for a full website overhaul or just looking for minor tweaks, today's episode is the treasure map to a homepage that engages and converts.

01:51 - Identify the one action that you want visitors to take
02:40 - Do not give information overload
05:33 - Allowing visitors to leave your website
07:36 - The homepage is not about you
08:03 - Practical homepage tips
09:37 - Social proof
09:56 - Neglecting SEO

Links & Resources:

Show Notes: https://kristendoyle.co/episode96

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95. Pricing on TPT: Is It Time to Change That Price?

Tue, 16 Apr 2024 04:00:00 -0400

In this episode of the Savvy Teacher Seller podcast, I'm delving into the intricacies of pricing strategies for TPT products. It is important to be flexible with prices, and I give personal examples where slight adjustments can lead to significant increases in earnings. Prices are not fixed, and I encourage sellers to experiment with price changes, giving the potential for positive outcomes.

I'm discussing the ideal timing for adjusting prices, as well as the recommended baseline price to avoid transaction fees and enhance perceived product value. I also go into the significance of data analysis, particularly focusing on conversion rates as key indicators for price modifications. I caution you that when lowering prices, we need to first objectively evaluate your products for potential improvements before resorting to price reductions.

02:18 - When to adjust your pricing on TPT
04:06 - How to use data for pricing
05:34 - Best practices for price changes
07:14 - Simplifying price analysis
08:35 - Action steps and recommendations

Links & Resources:

Show Notes: https://kristendoyle.co/episode95

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94. Work-Life Balance Tips from the Trenches

Tue, 09 Apr 2024 04:00:00 -0400

How do entrepreneurs approach finding a healthy work-life balance? This can be a struggle for many of us. Finding the time to do both work and have a personal life tends to run together, which can cause stress and burnout.

Today, I am sharing some tips from some amazing women who are in the trenches with us. This group of entrepreneurial guests share their valuable insights and strategies for achieving a healthy work-life balance. From time management techniques to self-care practices and the importance of flexibility, these experienced sellers offer a diverse range of tips that are sure to resonate with educators and entrepreneurs alike.

Join us as we dive into these real-world tips and learn how they can help you find your own balance in work and life.

00:00 - Finding work-life balance - advice from peers
05:24 - Balancing work, family, and business
08:44 - The importance of self-care
12:21 - Entrepreneurs need diverse interests for productivity
13:38 - Focusing on personal hobbies
17:01- Implement one tip for better work-life balance

Links & Resources:

Show Notes: https://kristendoyle.co/episode94

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93. Quick Wins for SEO - Finding Your Best Opportunities

Tue, 02 Apr 2024 04:00:00 -0400

In a perfect world, all of our website content would live at the top of Google’s search results. After all, the higher we are in search, the more traffic we get to our websites from our ideal customers who are looking for what we have to offer!

While there’s not an overnight hack to becoming number one in search, there are things you can do to achieve quick SEO wins and start moving up in Google’s search ranks. Today I’m walking you through how to utilize a free tool called Google Search Console to find the best opportunities for improving your SEO.

Do you want to learn more about how you can use Google Search Console and Google Analytics for your website? Sign up for my Google Tools Masterclass where I’ll walk you through everything. You’ll even receive a custom dashboard to make it easy to track and analyze your data. Use code PODCAST to grab it for 50% off through April 15,2024.

01:59 -Four metrics to look at inside Google Search Console that will give you quick SEO wins

04:17 -How to find the best opportunities to move up in search results

06:08 - What to look at in order to determine which keywords to better optimize on your site

07:24 - Evaluating your posts to ensure they’re serving your business

9:15 - Learn more about using Google Console for quick SEO wins.

Show Notes: https://kristendoyle.co/episode93

Links & Resources:

Send us a text! (If you'd like a reply, please share your # in the message)

Ready for a homepage refresh? Head to https://kristendoyle.co/express and let's make it happen!

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92. Sustainable Growth: Build Your Business Without Burning Out

Tue, 26 Mar 2024 04:00:00 -0400

Achieving sustainable business growth without burning out is a delicate dance. As entrepreneurs, we are hard-wired for growth and thrive on seeing our business succeed. While it’s great to have ambition, this nonstop drive can quickly lead to burnout and resentment.

I’m speaking from experience and know what it feels like to always want more, more, more. However, over the years, I’ve learned that busyness and burnout is not a badge of honor. Today I have some very practical strategies that you can use to set limits, avoid overwhelm, and still see sustainable business growth.

Together, let's prioritize guilt-free self-care and strike that elusive balance between business expansion and personal well-being. After listening, take a minute to choose one of these strategies to add to your routine!

02:53 -The power of saying “no” and how to decline opportunities in a way that will still allow for future collaborations

07:17 -What to consider about delegation, and examples of tasks that you may want to outsource

11:56 - Automations that can help accomplish sustainable business growth

13:41 - Why you need to prioritize yourself (and what that actually looks like!)

Links & Resources:

Show Notes: https://kristendoyle.co/episode92

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91. Is It Time to Transition From the Classroom? Naomi Meredith Shares Her Experience

Tue, 19 Mar 2024 04:00:00 -0400

Have you ever thought about making the transition from the classroom and going all in on your business? Taking this leap can feel scary and comes with some risk, but if you’re prepared, it has the potential to pay off in so many ways!

Our guest today, Naomi Meredith, is a K-5 STEM coach who supports elementary teachers. When she saw success with her TPT store and additional revenue streams, she knew it would be difficult to continue scaling without stepping away from the classroom.

Naomi has officially been out of her classroom role for several months now and is here to share her experience. You’ll hear about her decision to transition from the classroom, the emotions that came with that, how she prepared for this change, and best advice for anyone ready to do the same.

04:48 - How Naomi first got started with her TPT store and when she realized she wanted to go all in on her business

12:48 - Important steps that Naomi took to get ready to transition from the classroom

19:20 - The changes that she has seen in her work/life balance since going full-time with her business

23:05 - Naomi shares whether or not she’s had any doubts or regrets about her transition from the classroom

32:48 - Advice for anyone who is thinking of making the transition from the classroom and becoming a full-time entrepreneur

Links & Resources:

Show Notes: https://kristendoyle.co/episode91

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90. Don't Quit Marketing; Automate it! (How I Put My Social Media on Autopilot)

Tue, 12 Mar 2024 04:00:00 -0400

Committing to posting on social media consistently can take a lot of time and it’s hard to know if it’s worth it. So should you suck it up and do it anyway, or outsource it to someone else? Well, it turns out there’s another option! I found that it’s possible to automate social media posts with a couple of really powerful tools.

Today I’m sharing how I automate social media posts using SmarterQueue and ManyChat. These tools have helped me stay visible on social media, grow my email list, and increase link traffic without having to be present on social media 24/7.

01:21 - Why I decided to automate social media posts instead of quitting altogether

05:18 - What sets Smarter Queue apart from other social media schedulers and how I use it to recycle posts on a set schedule

09:58 - Things to keep in mind when choosing your posting times

12:53 - How I’m using Many Chat to boost engagement and send DMs on autopilot

19:19 - Action steps to take today if you’re ready to automate social media posts

Links & Resources:

Show Notes: https://kristendoyle.co/episode90

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89. Getting Out of a Funk: Tips From Sellers

Tue, 05 Mar 2024 04:00:00 -0500

Are you feeling off or just struggling with getting out of a funk? You're not alone! I know exactly how it feels. A few weeks ago, I struggled to feel motivated and get things done for business. I shared my struggle with my email list and received so much insight and encouragement, so I wanted to pass on the advice to support you.

We all experience seasons where things are more complex; it is an inevitable part of life. But the key is to know how to get out of the funk before you get in it. This episode is perfect for you if you're in the trenches of life and business now or need a safety net for the future! No matter where you fall, you'll walk away feeling encouraged and equipped with new ideas.

In this episode, you'll hear a little behind the scenes of my struggles, the advice I received from my incredible email list to get out of a funk, the ideas I have personally implemented in my life, the most important recurring themes from all of the email responses, and the power of having fellow entrepreneurs in your circle.

02:05 - The backstory of how this episode came about and where the tips are from

03:33 - How to use different planning and productivity tools when getting out of a funk

05:20 - The symptoms of seasonal affective disorder and solutions to combat it

06:47- The importance of taking time away to care for yourself and some tough love

10:56 - How to use in-person and virtual coworking opportunities to get things done

15:00 - The value of being able to share your struggles with entrepreneur friends

Resources:

Show Notes: https://kristendoyle.co/episode89

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88. Website Branding Goes Way Beyond Your Logo

Tue, 27 Feb 2024 04:00:00 -0500

What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent.

Branding is your unique identity; it makes you recognizable to your audience across all your marketing channels. When you have your branding nailed down, it elevates your professionalism and builds trust with your audience. These minor tweaks can take your branding to the next level.

In this episode, I'm sharing what branding is, how to choose the best colors and fonts for your website branding, my tips for the types of images and graphics to use your website, the importance of having a consistent brand voice, and a fun way to incorporate your brand voice on your website.

01:15 - The most common misconception around branding

03:11 - An example of how branding can make you stand out from the crowd

03:39 - How to choose the right colors, fonts, and images for your website branding

06:53 - The power of consistency with your branding across all platforms

07:24 - The importance of establishing a brand voice that is authentic to you

Resources:

Show Notes: https://kristendoyle.co/episode88

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87. 9 Things I Wish I'd Known Before My First Website

Tue, 20 Feb 2024 04:00:00 -0500

Whether you are DIY-ing your website, you're working with a designer, or you're wondering if your existing website is up to par, this episode will give you tons of insight into setting yourself up for long-term success. I'm sharing the nine things I wish I had known before creating my first website.

We all know how important it is to have a website for our businesses to build your brand, drive your audience to valuable content, and give you a place to build trust with your current and potential customers. But it's so easy to only focus on creating a pretty website and not even consider how it will perform in the long term.

In this episode, I'm sharing the value of having a clear vision and how it can impact your website's success, how to choose the right website platform and the different options available, the critical reasons to keep your website host and domain host separate, and the value of high-quality content and SEO on your website.

01:22 - The importance of having a clear vision before starting to create a website
03:15 - The difference between the most common website platforms and my top recommendations
11:32 - The key to maintaining flexibility and control over your website
13:52 - The significant role your hosting provider plays in your website's success
17:57 - What is the Caveman test, and how to make sure your website passes

Resources:

Show Notes: https://kristendoyle.co/episode87

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86. SEO-Friendly Content: Writing for Humans, Optimizing for Algorithms

Tue, 13 Feb 2024 04:00:00 -0500

When you create content using keywords, does it feel weird and unnatural? This is prevalent in the TPT world because most need to understand how SEO works. But I have good news for you: there's a way to make it effective and natural! As a TPT Seller specializing in SEO, I will give you a simple, no-nonsense approach to creating SEO-friendly content.

It doesn't matter if you are just getting started with SEO or have been at it for years; these tips will help you simplify your process and achieve better results! When you apply these tips, your content creation efforts will be able to benefit your business for years without constantly creating content! The process takes time, but the benefits are worth the effort.

In today's episode, you'll learn what SEO is and why it's so essential as a TPT Seller. Plus I'll share how to create SEO-friendly content that sounds natural, the best length of content for the teacher seller community, common mistakes TPT sellers make when writing their content, and the best tools to optimize your SEO content.

01:05 - A quick rundown of what SEO is and why it's important
01:45 - The first step to writing SEO-friendly content
02:22 - How to find SEO keywords as a TPT Seller
05:00 - When to utilize AI tools in your content creation process

Resources:

Show Notes: https://kristendoyle.co/episode86

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85. How Boom Cards Can Help AI-Proof Your Teaching Business with Rachel Lynette and Cassi Noack

Tue, 06 Feb 2024 04:00:00 -0500

Are you looking for a fun, new way to diversify and AI-proof your teaching business? This solution probably differs from what you would expect; this outside-the-box method has allowed our guests to diversify their income and see incredible growth.

Today's guests are the fabulous duo Rachel Lynette and Cassi Noack of Minds in Bloom. Rachel has been part of the TPT world since the beginning, and they have seen a lot of success by focusing their time and energy on boom cards. Whether you are new to digital resources or just looking for a new way to diversify your income, you'll walk away with some fresh ideas and tips you can implement.

In today's episode, we discuss boom cards, the many unique features available on Boom, how you can AI-proof your teaching business using boom cards, how this method will allow you to reach a different teacher audience while maintaining your current TPT income, and the best advice for getting started with boom cards in your business.

02:44 - Rachel shares her journey to help grow Boom

03:48 - What are boom cards and how teachers can use them in the classroom

08:38 - The importance of having a diversified income stream as a teacher seller

13:29 - All of the details on Boom’s Premier Publisher Program

25:33 - How using Boom for your resources can AI-proof your teaching business

37:38 - Rachel and Cassi share their advice for getting started with Boom

Resources:

Show Notes: https://kristendoyle.co/episode85

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84. Course Creation Secrets: Planning, Marketing, Automating and More with Brittany Blackwell

Tue, 30 Jan 2024 04:00:00 -0500

Are you a teacher seller looking to create more impact outside the TPT world? I’m back with another episode of the diversifying series covering course creation. You’ll get a feel for how this addition could fit into your business and how you can create an impact on teachers beyond products!

Today’s guest is Brittany Blackwell. She is an award-winning special educator, the voice behind the Resilient Teacher Podcast, and a course creator. Brittany went from sharing helpful teaching tips on TikTok to selling on TPT, and she has since added course creation as another income stream from a desire to create a more significant impact in the lives of teachers.

In the episode, Brittany shares her journey to becoming a coach creator for teachers, her mission to help teachers combat burnout, how she chooses what courses to create, the importance of simplifying the course content, and the power of automating our course creation process.

01:16 - Brittany shares her story from TikTok Tips to Course Creation
03:58 - How she chooses the perfect course topic for her audience’s needs
09:10 - The power of simplifying your course content
12:10 - Ways to automate parts of the course creation process
17:45 - How to market and get your course out there
22:39 - Brittany’s extensive advice for anyone thinking about creating their course

Resources:

Show Notes: https://kristendoyle.co/episode84

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83. Mastering the Art of Selling to School Districts with Dawn Vinas

Tue, 23 Jan 2024 04:00:00 -0500

Have you ever thought about branching into professional development or wondered how to get your foot in the door to selling to school districts? Today’s episode will give you all the information you need and show you another option for diversifying your income.

Today’s guest, Dawn Vinas, has over 30 years of experience in education and shares how she went from being a social studies teacher to creating a business dedicated to improving social studies instruction in multiple school districts. Dawn shares her journey from TPT to selling to school districts and everything in between.

In this episode, Dawn shares how she built credibility in her niche and has consistent traffic to her website, the process of getting in front of administrators and curriculum coordinators, the difference between selling to teachers vs. selling to school districts and her advice for TPT Sellers looking to get started.

01:47 - Dawn shares her journey from selling on TPT to Selling to School Districts

07:14 - How Dawn built credibility in her niche and gets consistent traffic to her website

09:33 - The process of getting in front of administrators and curriculum coordinators

19:36 - The difference between selling to teachers vs. selling to school districts

21:56 - Dawn shares about her membership model and the lessons she learned

28:52 - The best advice for TPT Sellers getting started with selling to school districts

Resources:

Show Notes: https://kristendoyle.co/episode83

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82. Lisa Fink’s Strategies for Differentiating Products for TPT and Etsy

Tue, 16 Jan 2024 04:00:00 -0500

We are continuing our series on diversifying with a conversation about branching out and selling on Etsy. This episode will provide a unique approach to using Etsy and TPT to diversify your income as a Teacher Seller.

Today's guest is Lisa Fink. She is a puzzle enthusiast and a seven-figure business owner who's made a significant impact and grown her business on both Etsy and TPT. Lisa's journey is about thinking outside the box and creating unique products.

In this episode, you'll hear Lisa share what urged her to diversify her TPT income, the most significant differences between selling on Etsy vs. TPT, how she changes her marketing strategy for her Etsy audience, her advice for teacher sellers starting on Etsy, and why mindset is crucial when diversifying products.

02:01 - Lisa shares what led her to begin diversifying her TPT income

07:21 - The most significant difference between selling on TPT vs. Etsy

18:00 - How she changes her marketing strategy for her Etsy audience

25:58 - Her best advice for teacher sellers starting on Etsy

Resources:

Show Notes: https://kristendoyle.co/episode82

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81. How Sara Marye Started a Thriving Teacher Membership to Diversify Her Income

Tue, 09 Jan 2024 04:00:00 -0500

Are you ready to diversify your income as a teacher seller? One great way to create a new revenue stream is to start a membership. Whether you're wondering if the membership path is for you or are already planning your own, this episode will give you the answers you're looking for!

Today's guest is Sara Marye of The Stellar Teacher Company. She is a longtime TPT seller who decided to branch out to diversify her income several years ago and add a membership to her business. She has learned a lot of lessons along the way and is here to share her best advice for starting and growing your membership.

In this episode, Sara shares what led her to want to diversify her income, how she structures her thriving membership, the key to balancing her growing membership and her TPT business, the greatest challenges she faced over the four years building her membership, and what she would change if she had to start over again.

01:44 - Sara shares why she decided to diversify her income and start her membership

08:58 - How Sara structures her Stellar Literacy Collective membership

27:35 - The key to balancing your membership and TPT business

32:14 - Sara shares the greatest challenges she faced when diversifying her income

35:04 - The changes she would make if she had to start over

Resources:

Show Notes: https://kristendoyle.co/episode81

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80. Diversifying your TPT Business Without Jeopardizing the Golden Goose

Tue, 02 Jan 2024 04:00:00 -0500

Over the last year, I’ve received many questions about how to diversify your TPT business. Diversification can seem like a big business word, but it just means not putting all your eggs in one basket.

Before discussing diversifying, I want to be clear that diversifying aims not to replace your TPT income but to add additional income streams to your business. We never want to jeopardize our Golden Goose (aka your TPT store!) to start a new income stream.

In today’s episode, you’ll learn why diversification is so important in business, the three different types of diversification, how to ensure you never jeopardize the golden goose, and the various options for diversifying your TPT business.

Stay tuned for future episodes in the diversification series to hear from TPT Sellers who successfully diversify their TPT business while protecting their Golden Goose.

02:29 - Why diversification is so important in business
03:51 - The three different types of diversification
05:34 - How to ensure you never jeopardize your golden goose
08:25 - The different options for diversifying your TPT business

Resources:

Show Notes: https://kristendoyle.co/episode80

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79. A Tough Love Pep Talk As We Go Into 2024

Tue, 26 Dec 2023 04:00:00 -0500

It's hard to believe 2023 is coming to an end already, and I know it has been quite the roller coaster ride for many of us in the TPT seller community. We must learn to ride the waves and continue with resilience on the business ownership journey.

As the year ends, it's been the perfect time to reflect on all the lessons we've all learned and where we're heading in 2024. This last episode of 2023 is about gaining perspective, staying strong, and being the savvy teacher sellers I know we all are.

Today, we will talk about some of the significant issues faced this year in the TPT Seller community, how to respond to these issues as business owners, the power of focusing on the changes in our control, and the tough love pep talk as you head into 2024.

02:22 - The significant issues we have faced in the TPT Seller Community

14:43 - The mindset shift required as business owners

16:09 - Letting go of what's out of our control and focusing on what we can change

17:31 - How to take action and adapt in your TPT store

26:00 - The tough love pep talk you need to enter the new year with a clear mind

Resources:

Show Notes: https://kristendoyle.co/episode79

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78. How to Use AI in Your TPT Marketing and Still Be Authentically YOU with Brittany Long

Tue, 19 Dec 2023 04:00:00 -0500

Where do you stand when using AI for your TPT business? Maybe you’ve tried it and got frustrated or thought it took your personality out of your content. No matter how you feel about AI, today’s episode will give you a new way to use it without losing your voice!

Our guest today, Brittany Long, is the queen of the evergreen, the genius behind The AI Copy Club, and a former award-winning educator. Brittany understands the TPT world and gives her best tips to use AI for TPT sellers to better market their resources and save time without losing their voice.

In this episode, Brittany shares what led her to dive into the world of AI, how to use your teaching experience to get the most out of AI tools, the best ways to use AI in your TPT business, how to use AI tools effectively to get your desired results and save time.

01:46 - Brittany shares what led her to dive into the world of AI

03:15 - How to apply your teaching experience when using AI

05:12 - The best ways to use AI in your TPT seller business

12:56 - The step-by-step method to create content using AI

17:57 -Tips for making AI content sound like you

Resources:

Connect with Brittany:

Show Notes: https://kristendoyle.co/episode78

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77. Tools of the Trade: My Favorite Things for Savvy Teacher Sellers

Tue, 12 Dec 2023 04:00:00 -0500

As TPT sellers, it's all about finding tools to help us work smarter, not harder. Today, I'm borrowing an idea from the iconic Oprah! I'm sharing all of my favorite things as a teacher-seller.

You'll learn about the tools of the trade I use daily, including physical products, apps, tools that keep me productive and save me time, and other podcasts that you should be listening to as you grow your business.

There is something for everyone in this episode and it's just in time to create your holiday wishlist!

01:31 - My favorite physical goods for my Teacher Seller Business

08:03 - Productivity apps and tools to stay organized and productive

12:31 - All of my favorites for your website

16:07 - Podcasts recommendations for TPT Sellers and Entrepreneurs

Some of the links mentioned are affiliate links which helps to support this podcast at no additional cost to you.

Physical goods:

Apps & tools:

Website Stuff:

Hosting - BigScoots
SEO plugin - RankMath
Image Compression - Imagify

Podcasts Recommendations:

School of Sellers with Erin Waters
Podcasting for Educators with Sara Whittaker
Chill and Prosper with DDT
Do the Brave Thing with Kate Doster
Get Your Hopes Up with Christy Wright

Listener favorites:

Show Notes:

Send us a text! (If you'd like a reply, please share your # in the message)

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76. How to Work ON Your Business, Not Just IN It: A Chat with Laura Kåmark

Tue, 05 Dec 2023 04:00:00 -0500

As TPT Sellers, overcoming the cycle of only working in your business but not on it can be challenging. One way to shift to focusing on working on your business is to implement CEO weeks.

Our guest today, Laura Kåmark, was tired of feeling overwhelmed trying to do everything in her business and decided she needed to make a change. She created time to dedicate to these tasks using her CEO Weeks strategy.

In today’s episode, Laura and I share this process with you and how you can implement some of these same systems in your TPT business. We are covering topics we are all prone to avoid, including social media, email marketing, data analysis, and the tools we use to make it all faster and easier.

03:13 - Laura shares what a CEO Week and why she created it

07:23 - What types of tasks to do during CEO Week

10:25 - How to utilize evergreen nurture sequence in your TPT business

17:00 - Taking time to analyze your business data to make informed decisions

21:41 - Strategies for content planning during CEO time

Resources:

Connect with Laura:

Show Notes: https://kristendoyle.co/episode76

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75. Course Platforms Comparison

Tue, 28 Nov 2023 04:00:00 -0500

As TPT sellers, we are always looking for what's next in business, and the next step often involves creating courses or memberships. These next steps allow you to diversify your income while serving the same audience. But how do you choose which course platform will be best for you?

I had the same question when going down the course creation path. Luckily, I did the hard work for you and tried them all. This allowed me to learn the ins and outs of each course platform, and now I get to share it with you before you begin.

In today's episode, you will compare the TPT community's three most popular course platforms. I am sharing all the pros and cons in the most important categories, including cost, user experience, affiliate marketing options, sales and marketing, customization, and so much more!

01:55 - The difference between Kajabi and Thrivecart Learn

04:34 - The affordability of each course platform

08:48 - All the ins and outs of marketing and scalability

03:30 - Options for selling on all three platforms

22:18 - My top pick for the course platform as a TPT seller

Resources:

Show Notes: https://kristendoyle.co/episode75

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74. Working Smarter, Not Harder: Embracing Flow in Your Business with Tiffany Marie

Tue, 21 Nov 2023 04:00:00 -0500

Are you tired of burning the candle from both ends? As TPT sellers, juggling many roles is common, and finding flow as an entrepreneur can be challenging. One way to find flow in your business is to learn how to work with your body and cycle instead of against it.

Our guest, Tiffany Souhrada, is a productivity mentor, tech strategist, and certified period coach. Her mission is to tackle the taboo and bring more flow into our lives as entrepreneurs. She helps her clients channel the strengths of each phase of their cycle and embrace the consistency that technology and automation can bring to their business.

Today, she shares with us the story behind what led her to become a period coach, how the fluctuations of our cycles impact our energy, why things sometimes feel complicated and sometimes feel effortless, and how we can use these phases to our advantage.

02:00 - Tiffany shares how she got into Period Coaching

04:02 - The best question to ask yourself when you’re struggling to find flow in your business

07:04 - How to tap into this idea of phases of your cycle when you’re cycle is irregular

08:22 - The four phases of our cycle and how we can use these phases as entrepreneurs

15:51 - How to use the phases when planning your calendar to embrace your natural flow

Resources:

Connect with Tiffany:

Visit her Website
Instagram: @tiffanymariestudio
Facebook: www.facebook.com/tiffanymariestudio

Show Notes: https://kristendoyle.co/episode74

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73. Don't Miss Out: You Need an Email Welcome Sequence

Tue, 14 Nov 2023 04:00:00 -0500

There are a few things in my business that I can look back and say, “I wish I did that sooner”. One of those things is writing an email welcome sequence. A welcome sequence, otherwise known as a nurture sequence, introduces your business, builds trust, sets clear expectations, and offers your audience quick wins.

Once I created my email welcome sequence, I saw more email replies, more clicks, and more sales for things that I promote in my emails. This transformation showed me how important it is to show your new subscribers some extra love when they first sign up for your list.

Tune in to hear the importance of email welcome sequences, how to set one up, what to include, and more. I hope it helps you discover the power of a welcome sequence so that you can welcome your subscribers with open arms and keep them coming back for more!

01:18 - Five reasons that your email welcome sequence is so important and benefits that it can bring to your business

04:02 - Specific tips for creating your email welcome sequence

08:53 - What exactly goes into writing your welcome sequence, including exact topics you can use for each email!

14:32 - Where you can find a helpful plug and play email welcome sequence that will make this process feel easy

Resources:

Show Notes: https://kristendoyle.co/episode73

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72. What is a Funnel? A Simple Guide for TPT Sellers

Tue, 07 Nov 2023 04:00:00 -0500

You probably hear the word “funnel” thrown around a lot in the online business space. It might even be one of those terms that you feel like you’re supposed to understand, but you actually have no idea what it means.

So, what is a funnel anyway? To put it simply, a funnel is a path that we use to guide potential customers through that converts them from browsers (or scrollers!) to buyers. I’ll explain more about what a funnel is, how it can benefit your TPT store, and how to create a funnel that feels warm and inviting in today’s episode.

02:30 - The components, or stages, of a funnel

04:30 - Big benefits of a funnel and how to start out simple

06:40 - Three quick tips for your funnel emails and a common mistake I see sellers make

08:35 - Using your funnel to guide people to the right resource without being pushy

Resources:

Show Notes: https://kristendoyle.co/episode72

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71. Zombie Resources: Bringing the Dead Back to Life

Tue, 31 Oct 2023 04:00:00 -0400

🧟‍♀️ We’re getting into the Halloween spirit today by taking a close look at your zombie resources on TPT. If you’re wondering what a zombie resource is, they’re those resources that were once popular but are now outdated and collecting cobwebs inside your store. It’s time to bring them back to life!

I’m sharing reasons why some of your resources may “go zombie” and how to assess whether a resource is even worth reviving. Plus, you’ll gain valuable tips and tricks for refreshing the design, updating information, and making resources evergreen.

Don’t let your hard work on old products go to waste. Tune in to hear how to resurrect those zombie resources and boost your sales! Don’t forget to share your transformations with me on Instagram @kristendoyle.co.

01:45 - Why TPT resources “go zombie” in the first place

03:01 - How to use your TPT dashboard to identify your zombie resources

04:06 - What to consider when deciding if a product is worth bringing back to life or not

06:05 - Tips for getting your zombie resources to move back up your top-seller list

10:43 - My favorite way to market a revived resource without being salesy

Resources:

Show Notes: https://kristendoyle.co/episode71

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70. What You Need to Know About Website Accessibility and ADA Compliance

Tue, 24 Oct 2023 04:00:00 -0400

I recently had a listener share a story about someone they knew who faced a lawsuit due to their website not meeting ADA compliance standards. It quickly reminded me of how crucial it is for all business owners to ensure their websites are accessible to everyone.

This listener story is why I’ll be breaking down exactly what ADA compliance is and practical tips on how to make your website accessible. While achieving 100% ADA compliance may be a challenge, every step you take toward accessibility makes your content more inclusive and helps you reach a wider audience.

Add this to the long list of things we must be aware of as teacher sellers, right? Be sure to check the links below to learn the official ADA guidelines, how to check your website for compliance, and more.

01:56 - What is ADA compliance and why is it so important?

04:42 - How you can check to see if your website meets ADA compliance requirements

08:07 - Two reasons why you need to be using a text alternative for all of your images

11:34 - Avoiding automatic media play on your website

Resources:

Show Notes: https://kristendoyle.co/episode70

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69. How Ashley Rossi Found Success in the SLP Niche (And Her Advice for This Tough TPT Season)

Tue, 17 Oct 2023 04:00:00 -0400

As TPT sellers, finding ways to make your store stand out from others is important. One way to do this is to find a niche you specialize in. Or, even better, find a niche within your niche, like our guest Ashley Rossi!

Ashley has found great success in her SLP niche on TPT, focusing on a literacy-based approach to speech therapy. Today she shares her story with us, including how she organically grew her audience over the years and serves them with valuable content.

With the current challenges affecting the TPT community, including declining sales, Ashley shares her insights on how to navigate these tough times and continue building lasting success as a TPT seller. Although many of us are going into panic mode, there are things you can focus on to save your sanity and continue seeing sales.

04:13 - How Ashley makes herself stand out in the SLP niche on TPT

07:40 - Strategies that had worked for Ashley to grow an engaged audience

12:42 - Ways that Ashley has used SEO to increase her sales

16:40 - Practical tips for dealing with challenging seasons on TPT

20:25 - Following your data to make decisions in your business

26:23 - Advice for someone just starting out as a TPT seller (and how outsourcing has been a game-changer!)

Resources:

Connect with Ashley:

Show Notes: https://kristendoyle.co/episode69

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68. Your TPT Product Creation Checklist

Tue, 10 Oct 2023 04:00:00 -0400

If you’ve ever felt stuck or unsure about how to approach creating a new product, this episode is for you. I’ve put together a TPT product creation checklist that will help you streamline your product creation process and ultimately boost your sales.

We’ll cover the importance of market research, creating a product outline, design and layout, SEO, quality control, pricing strategies, and more. Plus, I’ll share what to look for when it’s time to re-evaluate your product after it’s gone live…because we all know this is a continuous process!

01:04 - Why you need to do market research, and what to look for during the process

04:47 - My go-to tools for creating high-quality TPT products

07:30 - What to consider when making decisions about pricing your product

08:47 - Tips for planning a new product launch that will build buzz and give you a boost in SEO

Resources:

Show Notes: https://kristendoyle.co/episode68

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67. 8 Ways to Get More Eyes on Your TPT Products

Tue, 03 Oct 2023 04:00:00 -0400

Let’s go ahead and address the obvious. TPT sales are down right now for a lot of sellers. But guess what? Your hands are not tied. There are things we can do to increase sales. We just may need to get a little creative with our strategies in order to get more eyes on your TPT products.

I have eight strategies to share with you today that will help you amp up the traffic coming to your store. Even if you’re a veteran seller and feel like you’ve tried all the things, I’ll bet that there will be at least a couple of strategies in this list that you haven’t yet considered.

01:04 - Getting strategic about your freebies

04:42 - What an ambassador program is and how it can help you get more eyes on your TPT products

09:25 - Why you may want to consider running retargeting ads

12:22 - A fun way to use gamification to drive people to your TPT store

Resources:

Show Notes: https://kristendoyle.co/episode67

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66. 5 Reasons Your TPT Product Isn't Converting & How to Fix Them

Tue, 26 Sep 2023 04:00:00 -0400

Let’s look at a roadblock that every TPT seller has faced at some point - when those products in our stores just aren’t converting. We’ve all looked at our dashboards wondering why a great resource isn’t selling as well as it should be.

I’m sharing the top five reasons your TPT product isn’t converting and providing you with straightforward fixes to turn things around. From bad-quality thumbnails to missing previews and ineffective product descriptions, we’ll address it all. Plus, you’ll gain tips on utilizing social proof to build trust with potential buyers.

Get ready to learn how to turn your products into conversion machines and boost your TPT sales! After listening, start implementing these strategies right away. Choose a product that isn’t converting as well as you think it should be, and give it an overhaul using these strategies.

01:07 - Why bad-quality thumbnails are a top reason why your TPT product isn’t converting, and how to improve them

04:05 - How important thumbnails are and mistakes I see people make with thumbnail creation

06:04 - My top tips for writing a compelling product description

08:03 - Why social proof matters and places to put social proof in your listings

10:12 - Determining if price point plays a factor in why your TPT product isn’t converting

Resources:

Show Notes: https://kristendoyle.co/episode66

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65. Boost Blog Post Traffic With This Simple SEO Strategy Plan

Tue, 19 Sep 2023 04:00:00 -0400

You may have found that it’s often a better use of your time to optimize and update your current TPT listings rather than constantly cranking out new resources. Well, the same is true for your existing blog posts. If you have an SEO strategy plan, updating old blog posts can bring in traffic faster than creating new ones.

If you have no idea where to start when it comes to implementing an SEO strategy, you’re in the right place. I have a step-by-step process to help you identify which blog posts need some SEO love and how to make the necessary updates.

By implementing these small changes, you’ll be amazed at the big difference they can make in driving traffic to your site. While SEO shouldn’t be your sole marketing strategy, it is a passive way to attract more of your ideal customers to your content. Ready to give your blog posts a traffic boost?

02:06 - Why you should connect your website to Google Search Console and how to use it

06:00 - 4 simple updates that you can make to your old blog posts and the SEO strategy behind them

07:53 - My best tips for improving your meta descriptions

09:24 - What to do after implementing this SEO strategy plan

Resources:

Show Notes: https://kristendoyle.co/episode65

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64. TPT Feedback: The Good, the Bad, and the... Constructive?

Tue, 12 Sep 2023 04:00:00 -0400

Have you ever seen a new review pop up for one of your resources and felt an anxious knot in your stomach? With TPT feedback comes a roller coaster of emotions. When the reviews are positive, it’s the best feeling in the world. But when you see those negative reviews, it’s the total opposite.

The truth is, getting reviews (whether they are negative or positive) is a part of our business that we have to deal with. Sometimes it has absolutely nothing to do with our actual resources, and sometimes it can provide us with constructive feedback. Today we’re going to explore how to navigate this TPT feedback from how to process it, whether or not to respond to it, and everything in between.

1:14 - Why you should expect negative TPT feedback

3:12 - Strategies to implement for processing TPT feedback without taking it personally

7:09 - Examples of “out there” negative feedback that other sellers have received

9:49 - Answering the question, should I reply to negative TPT feedback or ignore it?

13:51 - How positive testimonials on any product can be a very powerful tool, and ways to leverage them

Resources:

Show Notes: https://kristendoyle.co/episode64

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63. Refuel & Refocus: Navigating TPT Seller Burnout and Slumps

Tue, 05 Sep 2023 04:00:00 -0400

It’s no secret that it’s a tough season on TPT right now. For many of us, sales are way down and that can quickly lead to feelings of frustration, stress, and TPT seller burnout. Trust me, I am experiencing the effects of this as well, with my own sales down.

However, I’m here to provide you with strategies and insights to help you stay motivated and navigate through these difficult times. While our store earnings might not be ideal right now, that doesn’t mean it’s time to throw in the towel.

There are practical things we can do that are in our control, and our mindset plays a big role in our ability to move forward in business. So, take a deep breath and join me as we tackle the challenges of TPT seller burnout and slumps together.

01:25 - A transparent update on where my TPT sales are compared to last year

02:48 - Why you need to remember WHO you are serving and impacting with your resources

07:03 - A reminder to focus on what you can control (and examples of what these things are!)

10:42 - How to know if you’re experiencing TPT seller burnout and what to do if you’re feeling this way

14:33 - A tip about revisiting your goals

Resources:

Show Notes: https://kristendoyle.co/episode63

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62. IP 101: Copyright & Trademark for TPT Sellers

Tue, 29 Aug 2023 04:00:00 -0400

As teacher authors, most of us are ‘accidental entrepreneurs’ and did not have any experience in business before creating our TPT stores. That’s why we are always learning about how we can not only scale our business, but also protect it.

Today we’re delving into arguably one of the most important things that we should have an understanding of: copyright & trademark for TPT sellers. You’ll hear all about how to navigate the world of intellectual property so that you have the tools to protect your TPT business and avoid issues down the road.

Disclaimer: I am not an attorney and this episode is not legal advice. Instead, I am sharing information drawn from my own research and experiences as a TPT seller based in the United States.

02:40 - Defining copyright & trademark for TPT sellers

06:26 - What to know about copyright and trademark infringement

08:33 - The major law that affects us as TPT sellers

12:44 - How we can protect our own businesses so that we’re not infringing on resources

Resources:

Show Notes: https://kristendoyle.co/episode62

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61. 4 More Product Creation Mistakes TPT Sellers Make

Tue, 22 Aug 2023 04:00:00 -0400

As a TPT seller, I know you’re constantly looking for ways to improve your product creation strategies. Sometimes learning from our mistakes can be the best way to move forward and scale our sales.

Last week, in episode 60, I shared a big mistake that sellers often make when creating TPT products. This week, you’ll hear four more product creation mistakes that you’ll want to avoid in the future. I can speak from experience when I say that avoiding these pitfalls will set you up for success in the competitive marketplace.

From steering clear on trends that may fade out quickly, to identifying gaps in the market, these tips will allow you to focus on creating TPT products that are high-quality and what your audience actually needs.

00:50 - Mistake #1: Jumping on super trendy ideas when creating TPT products

02:40- Mistake #2: Diving headfirst into “the red ocean”

06:17 - Mistake #3: Cranking out quantity over quality

07:49 - Mistake #4: Competing with yourself by creating too many of the EXACT same thing

10:51 - How to take action and avoid making these mistakes in the future

Resources:

Show Notes: https://kristendoyle.co/episode61

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60. The TPT Product Creation Mistake That's Slowing You Down

Tue, 15 Aug 2023 04:00:00 -0400

There’s always a cost when it comes to TPT product creation, whether that’s your money or your time. So let’s avoid getting stuck on the same details time and time again that drag out our projects WAY longer than they need to be.

You know how it goes. You’re searching for new fonts, colors, and clipart for every new product that you create. Suddenly hours have passed by and you’ve made zero progress on actually getting the product created.

Little by little, these time wasters really chip away at your productivity - and your wallet depending on the clipart and fonts you’re buying. Today I’m sharing one simple solution that can change the game for you and speed up your TPT product creation once and for all.

01:02 - Why your current TPT product creation process could be hurting you and your buyers

03:25 - The simple solution to the TPT product creation mistake that’s slowing you down

04:59 - Challenging the idea that the branding on your TPT products needs to match your website branding

08:05 - What to consider when choosing the right clipart

10:04 - The main elements to include in your brand board

Resources:

Show Notes: https://kristendoyle.co/episode60

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59. Prioritizing for Profit: The Top 3 Tasks for Busy TPT Sellers

Tue, 08 Aug 2023 04:00:00 -0400

How do you even begin to prioritize everything that is on your to-do list as a busy TPT seller? You want to grow your sales but only have so many hours in the day…so where do you focus your energy?

I’m taking the guesswork out of everything and telling you EXACTLY how to prioritize your TPT tasks based on where you are in your seller journey. Whether you’re just starting out or are a seasoned TPT seller with a full catalog of resources, I’ve got you covered.

Depending on your level of seller experience, your recommended priorities could be building a brand that stands out from the crowd, taking a deep dive into your sales data, or refining and updating your existing products. Tune in to hear how to zone in on the right tasks, ignore others, and transform your TPT seller journey.

3:27 - Your top three priorities if you’re a newer TPT seller

5:54 - What makes a resource ‘high quality’

10:03 - Your top three priorities if you’re a veteran seller

12:36 - What to do if you’re not getting enough traffic to your existing products

15:10 - Why buyers may be clicking on someone else’s resource instead of yours

Resources:

Show Notes: https://kristendoyle.co/episode59

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58. Quit Stalling and Post the Product Already!

Tue, 01 Aug 2023 04:00:00 -0400

Have you ever struggled with perfectionism when it comes to creating TPT products? For many sellers, getting started with products isn’t the problem. It’s actually finishing them and posting them in our store.

According to a poll that I posted on Instagram, the majority of you hit a roadblock when it’s time to create the preview and thumbnails.

Today I’m sharing my best advice on how to embrace the “done is better than perfect” mindset when it comes to creating TPT products, and how to save time and mental energy during this process. It’s time to quit stalling and post those products!

01:47 - Finding your confidence so that you can overcome your perfectionism

05:00 - What you can do to build momentum in order to finish creating TPT products and get them posted

06:52 - The importance of eye-catching previews and my favorite tool for creating them

09:26 - A resource that will help you create your previews, covers, and thumbnails

Resources:

Show Notes: https://kristendoyle.co/episode58

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57. 7 Mindset Shifts That Separate Top TPT Sellers From the Rest

Tue, 25 Jul 2023 04:00:00 -0400

What separates the top TPT sellers from the average TPT sellers? You might be surprised to hear that it all comes down to mindset! To take your business to the next level, critical mindset shifts have to be made.

Many TPT sellers are very different from other entrepreneurs because they often fall into the "accidental entrepreneur" category. Because of this, it’s common for teacher sellers to have mindset roadblocks that hold them back from becoming one of the top TPT sellers.

In today's episode, I am sharing the lessons I've learned along my journey, the seven critical mindset shifts you can make to succeed as a top TPT seller, and how you can apply these shifts to your TPT business.

02:02 - How to transition from a teacher mindset to a business mindset
03:46 - The difference between abundance mindset vs scarcity mindset
06:41 - The top TPT sellers avoid the comparison game
08:39 - How to embrace negative feedback and failures as learning opportunities
10:34 - Adopting a long-term mindset and planning for sustained success

For all resources, head to the show notes: https://kristendoyle.co/episode57

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56. Should You Start a Podcast for Your Teacher Seller Business? with Sara Whittaker

Mon, 17 Jul 2023 13:00:00 -0400

Have you ever wondered if starting a podcast would add value to your business? You might be unsure about what of tech is involved, what kind of time investment it will be, and whether or not it’s even worth it. In today’s episode, we’re giving you all the details of what to consider when it comes to determining if podcasting is right for you!

Our guest, Sara Whittaker, is a teacher turned podcast strategist and the host of the Podcasting for Educators podcast. She helps teachers and TPT sellers start and leverage podcasting to grow their businesses and connect deeper with their audience.

Tune in to hear us dig into the benefits of podcasting as a TPT seller, how to know whether or not it's the right move for you at this time, what you need to get started, and Sara's practical first steps for getting started.

02:21 - The most common reasons that people decide to start podcasting

09:13 - The most significant benefits of starting a podcast as a Teacher or TPT Seller

11:44 - Two questions to get clear on before committing to a podcast

17:29 - Essential items and programs needed to get your podcast started

For all resources, head to the show notes: https://kristendoyle.co/episode56

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55. How it Started vs. How It's Going: Celebrating One Year of The Savvy Teacher Seller

Tue, 11 Jul 2023 04:00:00 -0400

It’s time for a very special episode to celebrate the one-year anniversary of The Savvy Teacher Seller! 🥳 I thought it would be fun to mix it up and have my podcast manager, Sara Whittaker, from Podcasting for Educators, at the microphone to interview me for a change.

I am pulling back the curtain on how the podcast idea first came to me and what it’s been like over the last year of releasing weekly episodes! I’m spilling the good, challenging, and everything in between.

In today’s first-anniversary celebration episode, I will be looking back on when I first had the idea to start a podcast. Plus I’ll share the most significant benefits podcasting has brought to my business along with the struggles through my first year as a podcaster, and my best advice for anyone who is considering starting their podcast.

02:15 - The story behind starting The Savvy Teacher Seller Podcast

06:59 - All the feelings that came with releasing the podcast to the world

09:46 - The fears of running out of new content ideas for the podcast

12:07 - How podcasting is the ultimate tool for creating authentic connections with others

14:20 - The most significant challenges from the first year of podcasting

For all resources, head to the show notes: https://kristendoyle.co/episode55

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54. Surviving the Domino Effects of a Facebook Hack with Marcy Bernethy

Tue, 04 Jul 2023 04:00:00 -0400

Have you ever wondered how Facebook hacks happen and how you can reclaim your Facebook account if it gets hacked? Today’s guest is sharing her first-hand experience to help us prevent and prepare for this unfortunate possibility.

One of my best TPT friends, Marcy Bernethy, joins me to talk about how she survived a five-month process of recovering her Facebook after being hacked. Marcy experienced one of the worst hacks her hacking team has ever handled.

In today’s episode, Marcy shares her story about how her Facebook account was hacked, the journey to gain access back to her account over five months, and her best advice to prevent hacks from happening in our TPT businesses.

01:57 - Marcy shares her experience with having her Facebook hacked

16:43 - The five-month journey to recover her Facebook account

26:20 - Who social media insurance is for, and how it protects business owners

35:46 - The valuable support Marcy hired to help her get back into her Facebook

For all resources, head to the show notes: https://kristendoyle.co/episode54

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53. Elevate Your TPT Product Descriptions with Copywriting Tips from Nicole Kepic

Tue, 27 Jun 2023 04:00:00 -0400

As TPT Sellers, a large part of our business is writing copy, from blog posts to emails to TPT product descriptions. Our copy is often the reason why customers decide to purchase our resources and yet many teacher sellers feel they need more confidence with this skill. Luckily I know someone who can help us improve in this area (and maybe even enjoy copywriting a little bit!).

Our guest today is Nicole Kepic, and she is a copywriter who specializes in fun, feel-good copy. One of her many superpowers is writing copy that doesn't come off harsh and super “salsey”, and she’s spilling her best copywriting tips with us!

In today's episode, Nicole shares how to incorporate our audience's pain points into our TPT product descriptions, the tricks to not sounding salesy in your copy, how to integrate powerful testimonials into your copy to showcase your expertise, and her top tips for writing copy in a way that connects with your audience.

05:47 - How to incorporate pain points effectively in your TPT product descriptions

13:17 - Replacing harsh sales tactics with empathy and authority

15:20 - How to incorporate powerful testimonials into your copy

19:56 - Tips for writing a copy that connects with your specific audience

For all resources, head to the show notes: https://kristendoyle.co/episode53

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52. Gear Up Now for Back to School Success on TPT

Tue, 20 Jun 2023 04:00:00 -0400

What’s the best way to set yourself up for success at the start of the new school year? It’s to put your back-to-school TPT strategy in place and begin preparing during the summer!

Many of you just finished teaching and started your summer break, and you want to relax (as you should!). But now is the time to start getting things ready for back-to-school season in your store. This will help you maximize your sales in one of the busiest times for TPT sellers and reduce the stress of the back-to-school season once summer is over.

In today’s episode, I am diving into how to plan for the back-to-school season this summer, the best way to analyze your sales data, how to do a product checkup on your TPT top sellers, and the best strategies for creating product bundles for your TPT back to school strategy.

00:43 - Why is it so essential to implement your TPT back-to-school strategy during the summer?

02:50 - The power of analyzing your sales data and high-performing TPT products

04:35 - How to conduct product checkup on your best-selling products

07:35 - Using bundles in your back-to-school TPT strategy

For all resources, head to the show notes: https://kristendoyle.co/episode52

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51. How Teacher Sellers can Save on Taxes with Barbara Schreihans [Money Series]

Tue, 13 Jun 2023 04:00:00 -0400

We are continuing our Money Series with a commonly requested topic from TPT sellers: how to save on taxes! This topic can be scary and overwhelming, but we all know taxes are a big deal as business owners.

My personal tax superhero, Barbara Schreihans, joins me to discuss all things tax planning and savings. Her mission is to help business owners like us save a boatload in taxes while also growing our profits. Barbara is sharing her best advice and tips to help take the pressure off regarding business taxes.

In this episode, Barbara shares what we must consider when choosing our business structure for better tax benefits, the most commonly missed deductions by business owners, and how we can prepare for next year’s tax season.

02:24 - The differences between sole proprietorship, LLC, and S Corporations

06:53 - What are the most commonly missed tax deductions

11:22 - How to determine if your photoshoot expenses are a legitimate business expense

12:41 - The best retirement accounts to use for tax savings as a business owner

14:58 - Most common mistakes made by TPT Sellers when it comes to taxes

For all resources, head to the show notes: https://kristendoyle.co/episode51

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50. TPT Forward: Is It Worth Attending and How Do I Get the Most Out of It?

Tue, 06 Jun 2023 04:00:00 -0400

Are you still deciding if you should attend this year's TPT conference? Many struggle to determine because they aren't sure if it will be worth their time and investment.

As an avid TPT conference attendee, I have learned and found value in every conference! There are a few options for attending the TPT conference and essential things to remember when deciding what's best for you!

In today's episode, I'm sharing how to decide if attending a conference is the best choice for you, The benefits and drawbacks of attending in-person vs. virtually, my top tips on how to make the most of the conference experience, and the best way to create long-lasting friendships when attending in person.

01:00 - How to decide if you should attend the TPT Conference

05:09 - The Pros and Cons of attending in-person vs. virtually

07:06 - Tips to get the most out of your conference experience

09:17 - How to go about connecting with other TPT Sellers at the conference

For all resources, head to the show notes: https://kristendoyle.co/episode50

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49. Protecting your Website: 7 Easy Steps to Prevent Hacks

Tue, 30 May 2023 04:00:00 -0400

One thing many TPT sellers need to prepare for is protecting their websites in order to prevent hacks. It's easy to assume nobody would try to hack your "small business”. But it is happening more and more lately, especially in the teacher-seller community.

Fortunately, there are a lot of things that can be done to try and prevent hacks. It is not only crucial for protecting your valuable assets but also for protecting your customers and their data if you have a shop on your website.

In today's episode, I'm sharing the best steps you can take today to secure your site and how to build a strong foundation when it comes to user accounts and website access. Plus, you’ll hear the importance of auditing your plugins and themes to prevent hackers from getting into your site, and the number one way to prepare yourself for the worst.

01:49 - How to build a strong foundation for user accounts

05:13 - The importance of choosing a reliable host for your website

07:39 - Why do you need to audit your current website plugins and themes

13:25 - The best way to prepare yourself for the worst-case scenario

For all resources, head to the show notes: https://kristendoyle.co/episode49

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48. Managing Your Business Finances [Money Series]

Tue, 23 May 2023 04:00:00 -0400

Do you cringe when it comes to managing your business finances? Most TPT Sellers struggle in this area because it’s something they’ve never had to do before starting a business, and it might feel a bit scary.

It doesn’t matter if you’re just starting your business or a veteran seller. This episode will clear up any confusion and lay a solid foundation to start feeling confident with your TPT finances.

To continue our money series, I am diving into the importance of keeping your business finances separated from your personal, how to set up and maintain your business budget, and the importance of keeping your finances organized to stay profitable. Be sure to check out the first episode in this series to hear more about managing your money!

01:15 - The importance of separating your personal and business finances

03:56 - How to use a budget to get your business finances in order

06:20 - Guidelines for what to pay yourself and how much to save for taxes

09:02 - My top recommendation for tools to use for business bookkeeping

11:30 - Why you should always keep money in your business account

Get one month of bookkeeping free with Bench Accounting - affiliate link

For all resources, head to the show notes: https://kristendoyle.co/episode48

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47. Managing your Money as a TPT Seller [Money Series]

Tue, 16 May 2023 04:00:00 -0400

Do you ever feel like you can't afford something you want to invest in for your business, or do you need help to make ends meet with your TPT income and teaching salary? You're not alone! This episode will break it down for you.

When you think about your business finances, your first thought is probably wondering how much to spend on ads or how much you should pay yourself. But the first step to achieving financial success is actually to get your personal finances in order before tackling your business finances.

In today's episode, we are kicking off our money series by getting your personal finances under control. I'm diving into why it's critical to tackle your personal finances first, how to create a budget that prepares you for the high and low seasons, how to tackle paying off debt, and when is the best time to start investing for the future.

00:39 - The first step to financial success in your business

03:10 - How to create a budget to prepare for all seasons in your business

06:59 - The importance of paying off debt first

08:35 - When to start investing your money for retirement and future goals

For all resources, head to the show notes: https://kristendoyle.co/episode47

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46. Unleash the Power of TPT Data to Drive Your Sales with Jarrett Vaucher

Tue, 09 May 2023 04:00:00 -0400

I'm bringing back a guest speaker by popular request! Jarrett Vaucher is joining me for the second time on the podcast. We are covering the most critical topics regarding using TPT Data to make decisions.

Our guest Jarrett created Your Data Playbook, which helps TPT sellers understand and use our data to drive strategy and results for growing our TPT stores. He loves helping TPT sellers understand how to use data as a strategic tool to develop and optimize their stores.

In today's episode, we discuss specific ways to use your TPT data to drive your decision-making and increase your sales. Jarrett explains how to price TPT items using data-driven decisions and shares all about the brand-new Your Data Playbook keyword research tool for TPT Data!

02:50 - Jarret shares how to use TPT data to increase sales and make data-driven decisions

06:38 - How to know when to raise your TPT product's prices and when to make adjustments to your existing products

15:47 - The opportunity to implement seasonal pricing within your TPT Store

25:12 - Your Data Playbook’s brand new Keyword research tool and how we can use it to grow our TPT businesses

Check out Your Data Playbook - affiliate link

For all resources, head to the show notes: https://kristendoyle.co/episode46

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45. 5 TPT SEO Myths That Are Wasting Your Time

Tue, 02 May 2023 04:00:00 -0400

Do you need help knowing what to believe regarding all the TPT SEO Myths? It can be hard to differentiate which SEO practices will help as a TPT seller and which will only waste your time and energy!

SEO is my area of expertise, and I'm here to debunk some of the most common myths circulating the TPT world and break down what you need to know about each. We don't need to waste more time on unnecessary SEO tactics that won't benefit your TPT store.

In this episode, I'm debunking five common TPT SEO myths, sharing why these tactics will not improve your TPT SEO, and how to avoid these common mistakes as a TPT seller. After this episode, you will confidently know which myths to ignore and save yourself time!

00:58 - The effect of adding keywords to file names

03:39 - What does changing the metadata on your PDF files actually do?

04:46 - The truth about TPT Store categories and SEO Keywords

06:24 - Best practices for changing your product titles on TPT

For all resources, head to the show notes: https://kristendoyle.co/episode45

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44. Time Management for TPT Sellers: Your Key to Juggling it All

Tue, 25 Apr 2023 04:00:00 -0400

As a TPT Seller, the right time management tips can make or break your daily success in juggling all the hats you wear. It's critical to have simple ways to save time in your business because we could all use more hours in the day.

To successfully juggle it all, you must have planned ahead of time to make the most of the time you have, and I'm sharing the exact time-saving hacks I use in my own business to get more done!

In this episode, I'm sharing my top four tips for saving time as a busy TPT seller, how to apply these tips based on your specific business season, and how to make the most of the time you have.

00:58 - The importance of focusing on needle-moving tasks

02:37 - How to evaluate which marketing strategies are creating the most ROI

04:42 - Using moments of waiting to complete simple tasks during busy days

05:12 - How to put templates and SOPs in place to save time and mental energy

For all resources, head to the show notes: https://kristendoyle.co/episode44

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43. Why Pinterest is Still Relevant for TPT Sellers Today with Kate Ahl

Tue, 18 Apr 2023 04:00:00 -0400

Have you wondered if Pinterest is even worth your time as a TPT Seller? This episode will cover all you need to know about how Pinterest works in 2023!

Today’s guest is Kate Ahl, the owner of Simple Pin Media, and she has nearly ten years of supporting clients with Pinterest for their businesses. Kate loves teaching others how to add Pinterest to their marketing strategy to see long-term growth without feeling overwhelmed.

In today’s episode, Kate shares why Pinterest is worth our time in 2023, how to approach your marketing efforts as a TPT seller on Pinterest, the mindset shift needed to see success when using Pinterest, and what you need to know about the need to create new pins.

02:16 - Kate shares how she got started with Pinterest Marketing

04:17 - Why Pinterest is worth your time in 2023 as a marketing tool

9:35 - Tips for using Pinterest to see results as a TPT Seller

15:45 - What you need to know about creating fresh pins

17:47 - The mindset shift needed when approaching Pinterest as a marketing tool

20:56 - Everything you need to know about Pinterest Ads

For all resources, head to the show notes: https://kristendoyle.co/episode43

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42. Adding Lead Magnets to Your Site and Managing Multiple Lead Magnets [Email Series]

Tue, 11 Apr 2023 04:00:00 -0400

Do you need help with managing multiple lead magnets in your TPT business? I'm sharing a four-step process for managing multiple email opt-ins for your list.

Most teacher sellers have more lead magnets than other types of online business owners. As you may have already figured out, it can very quickly become overwhelming to try and balance them all. In today’s episode, I’ve got you covered with a four-step process to help you manage multiple lead magnets effectively.

Plus, we'll dive into why generic email marketing advice just doesn’t cut it for teacher sellers and how to prioritize which lead magnets to promote so you can focus on the ones that will give you the best return on investment. Tune in to take control of your multiple lead magnets and streamline your email marketing strategy! 🚀

01:20 - Why typical email marketing advice isn’t ideal for teacher sellers

02:05 - How to evaluate and determine your most effective lead magnets

04:07 - The purpose of identifying your primary focus for your lead magnets

05:09 - The difference between primary and secondary lead magnets

For all resources, head to the show notes: https://kristendoyle.co/episode42

Get the free email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

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41. From Writer's Block to Inbox Gold: Email Marketing with Kate Doster [Email Series]

Tue, 04 Apr 2023 04:00:00 -0400

Are you tired of staring at a blank screen with a blinking cursor when it's time to write your emails? I've got you covered with this episode as we dive into how to take your email marketing to the next level.

Today's guest is Kate Doster, the creator of the Love Your List 2.0 Email Marketing Mega Course and an all-around email marketing expert! Kate's approach is different from the usual "bro-tactics". Instead, her approach focuses on building trust and connection with her email list subscribers.

In our conversation, Kate shares her best advice for beating writer's block, building an authentic connection and trust with your audience, converting your subscribers into paying customers, and learning how to apply your real-life teaching experience to your emails.

04:07 - How to know what to write in your email marketing content

10:58 - Tips for building trust and creating authentic connections with email subscribers

17:44 - Kate shares her best tips for beating writer’s block when it comes to email marketing

24:00 - How to get email subscribers to convert into paying customers

32:15 - Kate answers my rapid-fire email marketing questions

For all resources, head to the show notes: https://kristendoyle.co/episode41

Get the email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

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40. Start an Email List in 3 Steps [Email Series]

Tue, 28 Mar 2023 04:00:00 -0400

Are you ready to start an email list for your TPT business but need help figuring out where to start? I'm breaking it down into three simple steps to start without feeling overwhelmed!

As we all know, social media algorithms are constantly changing, and TPT needs to give us a way to contact our buyers. Creating an email list is essential for having a way to reach our audiences.

In today's episode, we are diving into the three simple steps for starting your email list, how to choose your email marketing provider, how to select your opt-in lead magnet, the best ways to promote your lead magnet, and a step-by-step walkthrough of getting your opt-in to your email list.

00:40 - The Power of email marketing as a TPT Seller

01:28 - What to look for when choosing email providers

04:34 - How to build a lead magnet that attracts the right audience

06:01 - The best ways to share your lead magnet to grow your email list

07:44 - How to deliver your lead magnet to subscribers using ConvertKit and Flodesk

For all resources, head to the show notes: https://kristendoyle.co/episode40

Get the email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

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39. Spring Cleaning for Your Website

Tue, 21 Mar 2023 04:00:00 -0400

In many ways, as a TPT Seller, your website acts as your digital classroom. Just like our real classrooms, we need to dedicate time to giving it a thorough cleaning. What better time to do this than the season of renewal…spring! So, let’s do some spring cleaning, website style, and get our websites organized and decluttered.

To keep your space tidy and your visitors engaged, you need to keep it fresh, organized, and up to date. By taking action in advance, you can be confident that your website and your visitors are safe.

In this episode, I'll cover everything you need to know about website spring cleaning, from decluttering to organizing, and even checking up on your website's security. After following these simple steps, you'll be off to a fresh start!

01:11 - The importance of decluttering your website to improve your website's load time and boost security

02:29 - How to use URL redirections when deleting old content and webpages

04:51 - The biggest culprit for confusing navigation on most TPT websites

06:02 - How to keep your website's security effective and up to date

Sign up for my WordPress Care Plan.

For all resources, head to the show notes: https://kristendoyle.co/episode39

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38. Formatting Blog Posts for Better SEO & Readability

Tue, 14 Mar 2023 04:00:00 -0400

As TPT Sellers, the ultimate goal is to attract more visitors and potential customers to our website, but how can we do it? By learning to use SEO best practices with our blog formatting strategy!

When using good SEO, it’s like waving a magic wand to get more people to visit your website or your blog posts on their own, just from a search. Without it, your website is like a needle in a haystack…hard to find, and easy to forget!

In today’s episode, you’ll learn all about why SEO is critical to your visibility, the six steps for formatting your blog posts for better SEO and readability, how to find the right keywords for your content, and the most important factor of getting your content seen by potential customers.

01:32 - How to capture visitor's attention in 2023

02:31 - The critical steps of outlining your blog posts for SEO purposes

04:28 - Tools to find relevant keywords to use in your blog formatting

06:45 - What makes a blog post engaging and captivating

07:27 - Tips when using AI tools in your blog writing process

Join SEO for Teacher Authors

For all resources, head to the show notes: https://kristendoyle.co/episode38

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37. Lynda Williams' Journey to TPT Success with Website and TPT SEO

Tue, 07 Mar 2023 04:00:00 -0500

How can working on TPT SEO grow your teacher seller business and your website traffic? Our guest Linda Williams is sharing how even someone who isn't a digital native can excel when tweaking key components of her SEO practices.

Today's guest is Linda Williams, the owner of Teaching Science with Linda R Williams. Linda has been a teacher for over 34 years, and she's been selling science resources on TPT since 2013. Linda has grown her TPT business by learning and implementing SEO strategies.

In today's episode, Linda shares what she learned from taking SEO for Teacher Authors, how she's using SEO to grow her TPT business and her website traffic, what she is doing to optimize her products on TPT, how to optimize your website and the benefits that she's seen from improving her SEO over the years.

02:53 - Linda shares how she uses SEO for her TPT business and website
04:11 - The changes you can make to improve TPT SEO
11:37 - How to approach SEO for Google and your website traffic
13:31 - The go-to SEO plugins for WordPress blogs
21:44 - Answering the big question - Where’s the best place to drive traffic to as a TPT seller?

SEO for Teacher Authors

For all resources, head to the show notes: https://kristendoyle.co/episode37

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Bonus Episode: My Thoughts on IXL Acquiring TPT

Fri, 03 Mar 2023 10:00:00 -0500

In this bonus episode of the Savvy Teacher Seller podcast, I'm getting real about the recent acquisition of TeachersPayTeachers by IXL and how it's been causing stress within the teacher seller community (myself included). As a fellow teacher seller, I understand how unsettling this news can be, but I want to provide some reassurance and perspective on the situation.

We talk about the three possible scenarios that may arise from the acquisition, and share our thoughts on how we can best cope with the changes that may come. Tune in for some honest conversation and practical advice on how to navigate this uncertain time as a teacher seller.

➡ Press release about IXL acquiring TPT
➡ TPT Forum thread about the acquisition with Amy's comment sharing words from IXL's CEO
➡ Register for the TPT Town Hall on Monday 3/6

Join the Profit Booster Bootcamp - happening March 12-15 with a welcome party on March 11!

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36. The Top 3 Data Points to Track in Your TPT Dashboard

Tue, 28 Feb 2023 04:00:00 -0500

How can you make sense of your TPT dashboard and use the information to increase your earnings? There are certain data points that you should be focusing on, and I’m breaking them down for you inside this episode.

This data can make or break your TPT business, so it's time to stop resisting the numbers and learn how to use the information to make the best data-driven decisions! There are three metrics in particular that I'm zoning in on today. You'll also hear how to adjust your strategies based on your metrics, and the most essential way to evaluate your TPT business’ progress.

After listening to today's episode, you'll know exactly what to focus on when reviewing your TPT data. Your action step for this week is to review your TPT Dashboard, focusing on these 3 data points. Identifying where you can make improvements is the first step towards making exciting changes in your business. You never know...you just might find that analyzing your data can be fun!

00:47 - The purpose of page views and data changes to look out for

03:08 - How to understand your TPT conversion rate

05:49 - The essential metric to understand when making TPT decisions

07:09 - How to use your TPT metrics to make data-driven decisions

Register for the Profit Booster Bootcamp!

For all resources, head to the show notes: https://kristendoyle.co/episode36

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35. Teacher Seller Story: How Melissa Martinez Scales Her Store Working Only a Few Hours a Day

Tue, 21 Feb 2023 04:00:00 -0500

Are you constantly running out of time, trying to juggle motherhood and your TPT business? You're not alone! But, the good news is that it's possible to achieve a balance that you feel good about, and today's episode is about how one teacher seller is making it all happen.

Today's guest is Melissa Martinez, the owner of That One Cheerful Classroom. Melissa started as an upper elementary teacher and is now a work-from-home mom, but only works a few hours a day. When she started taking her TPT store more seriously, she learned a lot about using her data to drive decision-making and leverage SEO to grow her sales.

It can be challenging to balance your time between TPT and caring for your kids or between TPT and working full-time as a teacher! But Melissa shares how she can grow her business, be a present mom, and only work 2-3 hours per day.

In this episode, you'll hear Melissa share how she fell into TPT, what made her leap into her TPT business full-time, and how she learned to use her audience's feedback to inform her business decisions.

01:50 - Melissa’s journey from teacher to full-time TPT seller and stay-at-home mom

05:58 - How she prioritizes her time as a teacher seller with limited time

07:45 - The power of tapping into your audience to know where to focus your efforts

21:41 - The most significant benefits of taking the Profit Booster Bootcamp four times

For all resources, head to the show notes: https://kristendoyle.co/episode35

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34. Teacher Seller Story: How Keira Lebrón uses Data & SEO to Grow Her Spanish TPT Store

Tue, 14 Feb 2023 04:00:00 -0500

We all know how important data and SEO are to our business growth, but it's always fascinating to hear firsthand how a fellow teacher seller is finding success! Our guest Keira is sharing how she utilizes her TPT store data to grow her Spanish TPT store.

The best part of Keira's journey is that she has seen massive growth by focusing on her existing products rather than constantly creating many new ones. Keira Lebrón has been selling on TPT since 2017, supporting middle and high school Spanish language arts teachers. She has found what works best for growth and how to cater to two different audiences.

In today's episode, Keira shares how she uses data to improve her existing products, how to use the more important data metrics to grow on TPT, and how she's been able to increase her sales with her strategies, all while she is a full time public high school teacher.

2:06 - Keira shares how she got started with TPT

5:34 - How Keira's investments in her education helped her grow

7:22 - The most important metrics to look at when analyzing your TPT store data

12:58 - How to approach SEO when targeting multiple TPT audiences in various languages

17:54 - Finding the balance between SEO friendly and being authentic to your audience

For all resources, head to the show notes: https://kristendoyle.co/episode34

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33. PDFs, JPEGs, & Videos, oh my! Which Type of Preview is Best for Your TPT Products?

Tue, 07 Feb 2023 04:00:00 -0500

Do you need help choosing which TPT preview is best for your products? Why are previews so important, and how much time should you put into them? These are common questions among TPT sellers, for a good reason!

As you've probably heard, your product preview is one of the most important parts of your listings. Data shows that customers are 60% more likely to purchase a product with a TPT preview than without, and that's not even factoring in using the optimal type.

I'm diving into the three types of TPT preview options, how to determine which option is the best fit for each product in your store, and examples of resources for all three types.

After listening to today's episode, you'll know the importance of using TPT previews and how to choose the best option. Your action step for this week is to ensure your current resources have previews and are the best preview type for that item.

00:36 - Why TPT previews are an essential element of your product listings

01:17 - The three types of TPT previews

01:40 - What video previews are, and when they should be used

03:31 - When to use PDF previews and best practices when using them

05:12 - How to use single image previews effectively and when to avoid them

For all resources, head to the show notes: https://kristendoyle.co/episode33

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32: Lessons Learned from Factory Resetting My MacBook

Tue, 31 Jan 2023 04:00:00 -0500

What's your worst nightmare as a TPT seller? Losing everything on your computer is probably at the top of your list! I learned the hard way when I had to factory reset my Macbook, and I'm here to share my lessons.

This mishap was a seriously stressful experience, with many moving pieces. But it also taught me some valuable lessons I want to share with you to help you avoid this in the future!

By putting these best practices in place now, you'll never have to stress about the nightmare of the factory reset and risk losing all of your TPT business materials.

1:16 - What led me to factory reset my Macbook

3:32 - The importance of regularly backing up your computer and utilizing cloud storage

6:19 - How to keep your computer decluttered and organized

10:29 - The power of being proactive to avoid factory resetting your computer

For all resources, head to the show notes: https://kristendoyle.co/episode32

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31. 20 Chrome Extensions for Teacher Sellers

Tue, 24 Jan 2023 04:00:00 -0500

Are you tired of wasting time and feeling like there's not enough hours in the day to get everything done? I'm raising my hand with you! That's why today I’m sharing my Top 20 Google Chrome extensions for TPT sellers (and really any online entrepreneurs).

Believe it or not, something as simple as a Chrome extension can really help you save time, increase productivity, and generally make your TPT life so much easier. And we can all use as much "easy" as we can get!

Now, push play and discover the best Chrome extensions for TPT sellers so that you can start working smarter, instead of harder, in your TPT business.

00:43 - The purpose of Google Chrome Extensions for TPT sellers

1:26 - My top 20 Google Chrome extensions for Teacher Sellers

7:47 - Project Management Chrome Extension Options

11:47 - My top tip for implementing Google Chrome Extensions into your TPT business

For all resources, head to the show notes: https://kristendoyle.co/episode31

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30. How to Use Chrome's Multiple Profiles as a Teacher Seller

Tue, 17 Jan 2023 04:00:00 -0500

Do you need help to keep your personal and business life separated? Today I am talking about a super helpful tool that can help you streamline and organize your business and personal life, and that is using the Chrome multiple profiles available in the Google Chrome browser.

If you are like many teacher sellers, you probably use Google Chrome as your go-to web browser for both personal and professional purposes. If you don't, I highly recommend trying it out. No matter which browser you use, projects can quickly get overwhelming when juggling multiple tasks in any capacity!

By implementing multiple chrome profiles, you can easily access all the different tabs, extensions, and passwords you have to manage for each specific business area. My Chrome profiles saved me a ton of time and headache this month when I factory reset my computer.

You'll learn what Chrome profiles are, how to access them, how to implement them into your TPT business and personal life, and how I've used them to save time and energy in my own life.

1:27 What is a Chrome Profile?

2:07 How to set up and use multiple Chrome profiles

3:01 Things to consider when sharing Chrome profile with others

3:33 The process of switching between your multiple Chrome profiles

6:43 Recommendation for using Chrome profiles as a TPT business owner

For all resources, head to the show notes: https://kristendoyle.co/episode30

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29. 3 Free AI Tools for Digital Creators & How to Use Them

Tue, 10 Jan 2023 04:00:00 -0500

What's something that all of us teacher sellers have in common? We're busy, busy, busy! If you love learning new ways to streamline your business and save you time, then I have a feeling you'll be all ears for today's episode. I'm sharing all about how you can use AI, or artificial intelligence, to get more done in less time.

Many of these AI tools are beginning to gain traction, and for good reason. They can be used to help with customer service, social media content, podcasting, TPT product listings, blog posts, and more. In fact, you might be surprised to know that I used AI to help generate this very podcast episode!

I'm zoning in on three specific AI tools for teacher sellers. You'll hear what they do really well, where there are gaps, and what to know before getting started.

3:30 Four things that AI tools for teacher sellers can do really well

7:44 A Chat GPT trick to use for achieving the right tone in your copy

8:15 The big thing that I'm rating AI tools as "just okay" at (for now, at least!)

10:37 Areas where AI tools still need a lot of improvement

11:20 Negative SEO effects of using AI, and my recommendation to overcome them

For all resources, head to the show notes: https://kristendoyle.co/episode29

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28. 23 TPT Seller Tips for 2023

Tue, 03 Jan 2023 04:00:00 -0500

This is our first episode of 2023, and we're kicking things off with a collection of 23 TPT seller tips. This list includes some of my best pieces of advice, as well as words of wisdom straight from the mouths of teacher sellers like you.

These TPT seller tips are for both new and veteran teachers, and include a lot of things that I wish I knew from the very beginning of my seller journey. They range from the importance of taking holidays off, to how to know when to unfollow certain TPT sellers on social media, to why you should start an email list, and everything in between.

You'll even hear two tips from my own children that definitely apply to our businesses! I hope this list gives you the inspiration you need to get out there and make 2023 your best year yet.

After listening, I challenge you to choose two of these TPT seller tips to put into motion right away. What will your action steps be? Send me a message on Instagram @kristendoyle.co to let me know so that I can cheer you on!

1:40 Why you should set social media boundaries, and how to do that

4:27 A tip for what you can do now to help with any future hires you make in your business

7:42 Helpful TPT seller tips from fellow teacher authors

11:15 The importance of finishing your resources, and what you can do to make that easier

13:31 Why you should invest in your business, and the two types of things to invest in

17:07 What it means to diversify your income, and ideas for how you can do that

For all resources, head to the show notes: https://kristendoyle.co/episode28

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27. Google Drive & Gmail Organization Tips to Help You Start Fresh in 2023 with Dara Sklar

Tue, 27 Dec 2022 04:00:00 -0500

When you open your gmail inbox, do you feel an immediate rush of overwhelm? Would you be embarrassed for someone to see the inside of your Google Drive? If you answered yes, then today's episode just might change your life!

I often describe my inbox as a dumpster fire. Even when I take the time to get it organized, and get rid of unwanted emails, I can never seem to actually keep it that way. I know that so many other teacher sellers feel the same way. That's why I was so excited to have today's guest, Dara Sklar, on the podcast. Dara is here to help us take on our Google Drive and Gmail organization.

You're going to love all the tips that Dara shares in today's episode because they are simple and will save you so much time in the future.

6:04 What you need to know about Gmail organization, including how to get your inbox to zero in minutes

12:50 One suggestion for TPT sellers to decrease the comparison game and have less junk in your inbox

22:14 Dara’s best tips for keeping your Google Drive organized (and your files safe!)

27:50 Why it’s more important to name a file than to have a perfect virtual filing system

38:49 How to prioritize where to start, and what to focus on, with your Google Drive and Gmail organization

41:10 Rapid fire Q&A for Dara

For all resources, head to the show notes: https://kristendoyle.co/episode27

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26. TPT Store Audit with Erin Waters from School of Sellers

Tue, 20 Dec 2022 04:00:00 -0500

Do you ever wish that you could get honest feedback about your TPT store from an experienced teacher seller? A store audit may be just what you need! You'll get to learn exactly what a store audit looks like in today's special episode.

This is a unique episode because it's originally from the School of Sellers podcast, hosted by Erin Waters. It's a store audit that Erin did for TPT seller, Jennifer Darrell from La Profesora Inspiradora. Erin and I used to do live store audits together on Clubhouse, and we always had so much fun taking a close look at someone's store and giving them helpful feedback.

It's so important to ensure that your store is cohesive, true to you, and representative of what you want to be known for. Erin is looking at these things and more during this store audit. Her and Jennifer talk about decisions that go into updating products, how elements such as colors and fonts can make a big impact on listings, and how to attract the right-fit buyers.

5:35 Erin does a walkthrough of Jennifer’s branding to kick off the store audit

11:40 An important way to stand out among competitors on TpT

13:25 Jennifer and Erin talk through whether you should spend more of your time updating and optimizing or creating new projects

19:54 Reflecting on whether or not your TpT store is representative of what you want to be known for

24:00 Erin clicks through one of Jennifer’s product to audit the customer’s journey

For all resources, head to the show notes: https://kristendoyle.co/episode26

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25. Creating a Top Notch Customer Experience [Selling on Your Site Series]

Tue, 13 Dec 2022 04:00:00 -0500

Today's episode is part three in our "selling on your site" podcast series. In episode 23, I shared what to consider before taking the leap in opening your website store. Then, in episode 24, Katherine Tucker joined me for a discussion all about the ins and outs of sales tax for teacher sellers.

Now that you know about starting your website store, and how to handle sales tax, let's move on to the next big question of, How do you create an amazing customer experience in your website store?

When selling on your own site, one of the most important things to consider is how you can be sure that customers feel comfortable purchasing from you. When you have a website store, you don't have the reputation of a well-known marketplace that buyers already know and trust. You're asking people to get out their credit cards, so let's do everything possible to set up your site in a way that makes browsers confident about hitting that purchase button.

2:57 What you can do to make the browsing and searching experience incredible for your buyer when they arrive on your site

5:04 The importance of making it super easy for a buyer to find their cart, and having a crystal clear checkout page

9:40 Two things that buyers need after purchasing, and how to achieve this easily

12:50 My recommendations on where to host your downloadable files

15:48 How to handle FAQs and support

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For all resources, head to the show notes: https://kristendoyle.co/episode25

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24. Sales Taxes for Teacher Sellers with Katherine Tucker [Selling on Your Site Series]

Tue, 06 Dec 2022 04:00:00 -0500

More and more teacher sellers are beginning to expand their offerings by opening website stores, selling physical products, or creating courses and memberships. If you fall into this category, there’s a very important topic that you need to know about - sales tax for teacher sellers.

We need to know the ins and outs of sales tax so that we can ensure we’re doing what’s necessary to keep our business in compliance with the laws around sales tax. This can be kind of a scary topic, so I’ve brought in sales tax expert, Katherine Tucker.

Katherine Tucker is giving us all kinds of crucial information on sales tax for teacher sellers. She’s diving into all the important details like when we should start worrying about sales tax, what to do if we find that we need to be collecting sales tax, and most importantly…what in the world do we do if we discover that we should have started collecting sales tax a long time ago?

3:40 When teacher authors need to start worrying about sales tax

6:20 What Nexus is, and what it means for you as a teacher seller

11:39 What to do if you find out that you have Nexus in your state, plus tools you can use to stay sales tax compliance

21:52 Advice on what to do if you already have a store, course, or membership and haven’t been doing anything with sales tax yet

24:10 The first step you should be taking if you want to open up a website store and are concerned about sales tax

For all resources, head to the show notes: https://kristendoyle.co/episode24

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23. 6 Things to Consider Before Opening a Website Store [Selling On Your Site]

Tue, 29 Nov 2022 04:00:00 -0500

Have you ever considered opening a website store as a way to diversify your income and sell your resources somewhere other than TPT? This has been a hot topic among teacher sellers lately, and for good reason! Opening a store on your own website can be a super smart business strategy, and one that many sellers have found success with.

However, there are lots of things to consider before taking the leap on opening your website store. You have to think about things like the tech, the ongoing maintenance, and how to actually get customers onto your site. I want to make sure that you have all the information you need before taking this step. That's why today marks the beginning of a new series all about selling on your site.

This episode will walk you through six important things to consider before opening your website store. After listening you'll have a better idea of whether or not it's something you want to take on at this time. If you already have a website store, I'm sharing some important things for you to know as well!

Be sure to come back for the next episode in this series, where Katherine Tucker will share all about what teacher authors need to know about sales tax when it comes to a website store.

1:04 How to know if you’re ready to start your website store (it may not be what you think!)

3:30 What kind of ongoing maintenance to expect for your shop

4:36 One huge difference between selling on your site and on TPT

6:29 3 ways to consistently drive traffic to your own website store

8:46 Top things to make decisions about when you get started on your website store

For the transcript, resources, and show notes, head here: https://kristendoyle.co/episode23

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22. Choosing the Best Opt In Freebie for Email List Building [Email Series]

Tue, 22 Nov 2022 04:00:00 -0500

The last couple of episodes have been a part of a special email marketing series, and today marks the third and final episode in this series!

In case you missed the first two, episode 20 was all about making the most of your email marketing, and episode 21 focused on the difference between a free resource library and individual opt-ins. By now we know the why of email marketing, and the importance of email list building, so let’s dive a little deeper into the how.

Inside the finale of this email marketing series, I’m answering a question that I know is a popular one in the TPT seller community - How do you go about choosing the right opt in freebie?

Creating the right opt in freebie takes a lot of thought and consideration. For example, you don’t want to create a generic opt-in that almost anyone could use. Instead, you want to create one that will attract your ideal customers. This is a big mistake I’ve made in the past (among others!).

Luckily, I’ve made these mistakes so that you don’t have to. I’m sharing my best tips for how to choose an opt-in freebie that attracts your ideal email subscribers, and ideally, future customers!

1:05 The difference between primary opt ins vs. secondary opt ins

2:25 Three mistakes that I’ve made during the stages of my email list building

6:02 The importance of making your opt in freebies relevant to your primary niche

6:35 Why limiting who your freebie is for will be better for your email list in the long run

For the transcript and show notes, head here: https://kristendoyle.co/episode22

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21. Free Resource Library vs. Individual Opt-ins [Email Series]

Tue, 15 Nov 2022 04:00:00 -0500

There are lots of effective ways to build your email list, but what’s the best way for you? Two of the top list-building methods are to use a free resource library or to create an individual opt in.

If you’re wondering which of the two you should go with, the truth is, there are pros and cons to each of these strategies! You are the only one who can decide which fits your business needs the best. 🙌🏼

While I can’t choose for you, I’m here to guide you through the decision making process. In part two of our email marketing series, I’m sharing the pluses and minuses of a free resource library and individual free opt ins.

Regardless of which road you take, they both lead to the same destination…more email subscribers. Once you have people on your email list, you’ll be able to nurture them, support them, and gain their trust - which can ultimately lead to more sales.

If you’re enjoying this email marketing series, be sure to check out the next episode where you’ll learn all about choosing your primary opt in freebie for your audience.

00:55 The purpose and benefits of email marketing

2:19 What a free resource library is vs. individual free opt-ins

4:03 Pros and cons for having a free resource library

6:52 Pros and cons for using individual opt-ins

10:54 My recommendation of what to use if you’re focused on email marketing and business growth

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For the transcript and show notes, head here: https://kristendoyle.co/episode21

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20. Making the Most of Your Email Marketing with Melissa Seideman [Email Series]

Tue, 08 Nov 2022 04:00:00 -0500

How confident are you in your email marketing methods? If you’ve been a TPT seller for awhile, then you’ve likely heard about how important email marketing really is. It’s a platform that can be leveraged to build relationships with your ideal customers, and ultimately increase your sales. To put it simply, email should be at the top of your list of marketing priorities.

Sometimes, however, we aren’t utilizing it as much as we could be and it just feels like yet another thing that you have to do each week. Or maybe, you’re so overwhelmed by it that you aren’t using it at all. Melissa Seideman is here today to turn things around and help you finally find success with email marketing.

Melissa is an expert in email marketing for teacher authors and is answering your burning questions like, How often should you email your list? Is it okay to have multiple links in the same email? What’s a good way to leverage a sudden influx of subscribers on your list?

And of course I’m asking Melissa the big question - How do you get subscribers to actually open your emails and click on your links?!

This conversation is full of so many helpful takeaways. By the end, you just may find yourself excited to go write that next email! Tune in next week for part 2 of our email series.

2:44 What sellers should be looking for when choosing an email platform, plus Melissa’s top recommendations
7:07 Recommendations for sellers who want to start an email list but don’t have a website
8:24 Melissa’s best tips on effective email marketing for teacher authors
11:08 How to convert emails into sales [Melissa’s rule of 3]
14:50 What to write in your emails when you feel like you have nothing to say
19:44 Melissa answers rapid fire questions from teacher sellers like you!

For the transcript and show notes, head here: https://kristendoyle.co/episode20

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19. Let's Talk Facebook Ads for TPT Sellers with Amanda Kuchlenz

Tue, 01 Nov 2022 04:00:00 -0400

If you know me, then you know that I am all about growing your business with passive income strategies and organic marketing, such as SEO. However, there’s an exception to every rule! Running Facebook ads are my exception.

My friend and marketing strategist, Amanda Kuchlenz, joins me today to do a deep dive into Facebook ads for TPT sellers. Whether you’ve run ads before, or you have yet to take that step, you’re going to love this conversation because she covers tips for both. Amanda has a special way of simplifying Facebook ads no matter your experience level or budget!

As TPT sellers, we have a leg up when it comes to Facebook ads compared to other niches in the online space. Specifically, we typically don’t have to spend much money to get a great return! You can use Facebook ads to drive traffic straight to your TPT products, to build your email list (even if you don’t have a website!), or to simply to build awareness around you and your brand. Amanda will go into each of these in today’s episode.

3:15 Why TPT sellers should be running Facebook ads to your stores

5:26 How much less Facebook ads for TPT sellers cost compared to other niches

6:28 The types of campaigns that TPT sellers should be using

10:28 Amanda’s best tips for running Facebook ads for TPT sellers (for beginner and advanced sellers!)

15:46 How a lead page ad is different than other ads, and how much you can expect to spend

23:48 The types of TPT products that are best to run ads to

For the transcript and show notes, head here: https://kristendoyle.co/episode19

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18. How to Maintain Your WordPress Website

Tue, 25 Oct 2022 04:00:00 -0400

Are you a teacher seller with a WordPress website? If you are, or are thinking about creating one, I’ve got some important advice for you! Launching a website is a lot of work, and I don’t want you to ever experience the total panic that will ensue if something happens to it.

The scary reality is that lots of unfortunate things can happen to your website that we want to avoid. It could be a beautiful blog post that completely disappears, or a plugin that stops working, or even worse…being hacked! This is why it’s so important that you keep up with proper WordPress website maintenance.

There are many things that you can do to ensure that security is in place and your site is running smoothly day to day. Tune in to this episode of The Savvy Teacher Seller to hear four things that you should be doing for your WordPress website maintenance to avoid any future website emergencies.

If WordPress website maintenance feels super overwhelming to you, or you’re just short on time, you can check out my Worry-Free WordPress Care Plans.

1:08: Why backing up your website every single day is number one on my checklist for WordPress website maintenance

3:09 My recommendation to run updates every week (and the why behind it!)

7:25 Top tips for keeping your website secure, including usernames to avoid

10:40 The importance of having a good quality security plugin

11:30 How to set up downtime monitoring

For a free checklist, transcript, and show notes, head here: https://kristendoyle.co/episode18

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17. 3 Signs You Need to Update Your TPT Product… Now!

Tue, 18 Oct 2022 04:00:00 -0400

If you have been a TPT seller for some time now, then you probably have lots of products that have been in your store for quite awhile. As nice as it would be to create a product one time and never have to touch it again, we all know that’s not the case. If you find yourself wondering whether or not it’s time to update your TPT product, you’ll gain some clarity in today’s episode.

I’ll share three clear signs that you need to update your TPT product ASAP, plus the recommendations I have for making these updates. There are specific things that you can do now to avoid having to constantly make updates in the future.

I’ll bet that you already have some products that come to mind…like the one that make you cringes when you get a notification that someone has purchased it because you know it's so outdated. 😬

Here are your three signs that a product need a glow up:

The product doesn’t have a preview
The product is using trends that are out of date
The sales of a product have decreased

0:40 Why it’s so important that you have a preview for every single product
2:28 What to include in your product previews
3:28 Why you need to ditch the chevron now!
7:00 How you can freshen up your outdated resources
8:24 What you can do today to take action and update your TPT product

For the transcript and show notes, head here: https://kristendoyle.co/episode17

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16. Using SEO to Drive Traffic to Your Store & Blog with Jessica Davault

Tue, 11 Oct 2022 04:00:00 -0400

Your identity goes beyond being a TPT seller. You are teachers, spouses, parents, siblings, and friends. Balancing all of these roles in addition to being a business owner can feel like an impossible task. One thing is for sure. Time is not something that you seem to have an abundance of!

The things that you choose to spend your limited time on is what can make all the difference in your business growth. When it comes to increasing sales in your TPT store, the key is getting more of the right eyes on your resources. The key to doing that even when you’re short on time? Search engine optimization.

Our guest today, Jessica Davault, knows all about using SEO to drive traffic to both her blog and her TPT store. She made a promise to herself that she would only put her precious time and energy towards implementing marketing strategies that will have long-term value…and she found just that with SEO.

Jessica saw results quickly after taking my course, SEO for Teacher Authors. Her blog has grown significantly, and as a result, more traffic is coming to her TPT store. One of the things she loves most about her SEO knowledge is how empowered it makes her feel to understand the “why” behind this strategy.

If you love hearing real numbers like I do, then you’re going to love this conversation with Jessica because she gives us exact numbers in terms of her monthly income growth over one year. Jessica shares all the details about exactly how she is using SEO to drive traffic to her blog and store. Plus, she’s answering a question that I know many of us have…will people still buy your resources if you give away helpful strategy in your blog posts for free?

4:30 How limited time has affected what Jessica focuses on in her business

9:55 Jessica's experience with SEO for Teacher Authors

14:26 Specific results That Jessica has seen from leveraging SEO

21:34 Why your SEO plugin isn’t the end all be all for how you rank in search results

23:23 How to get people from your blog to your TPT products

Learn more about SEO for Teacher Authors: https://seoforteacherauthors.com/

For the transcript and show notes, head here: https://kristendoyle.co/episode16

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15. The Power of TPT SEO & Niching Down with Arlene Meckes

Tue, 04 Oct 2022 04:00:00 -0400

There are lots of options for strategies to market and grow your business, and sometimes it’s difficult to know where to put your time and energy. You want to focus on the things that will actually move your business forward, and it probably comes as no surprise when I tell you that leveraging SEO is one of those things that absolutely will pay off. But don’t just take it from me!

Today I have Arlene Meckes on The Savvy Teacher Seller to share her experience with TPT SEO. Before she discovered SEO, she was putting all of her energy towards product creation. As teacher sellers, you know how that usually plays out, right?

You spend so much time creating and perfecting your resources that when it comes time to list your resource on TPT, you want to quickly throw up a title and description and be done with it. However, in the end, that process is not serving you. If you aren’t optimizing your product listings for search, then how will you get enough eyes on what you’re selling?

When Arlene took my online course, SEO for Teacher Authors, and learned the ins and outs of TPT SEO, everything changed for her. Now her products are showing up in TPT and Google search. As a result, she has made 5x more income in the span of just one year!

If you’re ready to see this kind of change in your store by implementing TPT SEO, be sure to check out SEO for Teacher Authors.

1:23 How Arlene started her store, Twins and Teaching, and how having a specific niche has helped her

5:30 Why Arlene began to focus on TPT SEO, and the changes that she’s seen in her store since taking SEO for Teacher Authors

9:16 Some of the results that Arlene has gotten from working on TPT SEO

11:53 A suggestion on where to start for those of you who are just beginning to work on your SEO

14:04 The importance of focusing on a keyword in your product title vs. something fun and cutesy

Learn more about SEO for Teacher Authors: https://seoforteacherauthors.com/

For the transcript and show notes, head here: https://kristendoyle.co/episode15

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14. Selling on TPT Without Social Media

Tue, 27 Sep 2022 04:00:00 -0400

Where are my introverted teacher sellers? I know there’s many of you out there, and as a result, you may find social media to be extremely draining.

It can be a lot of pressure to run a business that relies on sales, and selling on TPT is no exception. We tend to feel like we have to be cranking out content 24/7 on Instagram in order to bring in new customers. While creating reels, and showing up on Instagram stories every single day may be something that you love, for many sellers it’s quite the opposite.

There’s hope out there for all of us, though! Today I’m talking to someone who has cracked the code on how to be successful at selling on TPT without using social media as a marketing tool. She’s an introvert who has learned to put her energy towards parts of her business that are within her control and that consistently brings in new sales.

Pav took my online course, SEO for Teacher Authors, in 2020. She began putting these SEO strategies in place on her blog and inside her TPT store. Pav is sharing the results she has experienced since making these changes, and how she is now successfully selling on TPT without the pressure of Instagram!

3:10 Pav’s initial experience with pushing her limits on Instagram vs. how she uses it now

7:35 How Pav is driving people to her store (no social media required!)

10:50 Pav shares her results with working intentionally on improving her SEO

17:27 A reminder to focus on what you can control in order to get the best ROI when you’re selling on TPT

For the transcript and show notes, head here: https://kristendoyle.co/episode14

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13. From Accidental Entrepreneur to Growing Intentionally with Caroline St. Amour

Tue, 20 Sep 2022 04:00:00 -0400

TPT sellers, raise your hand if you’ve ever referred to yourself as an "accidental entrepreneur". So many of us can relate to this phrase because most of us didn’t start our TPT stores thinking it would turn into a real business that brings in consistent income.

Maybe you started out because you were a customer on TPT and realized, hey, I can do this! So you decided to start creating resources that would help teachers and students while also making a little extra money to pay for your Starbucks. The next thing you know, you have hundreds of resources in your store, and a legitimate business on your hands.

Our guest today, Caroline St. Amour, is a fellow accidental entrepreneur. She started her TPT store after realizing that there were absolutely no resources for French teachers. When Caroline first opened her store about ten years ago, things were a lot different. With the teacher seller space being much less crowded than it is now, resources sold without needing to worry about things like detailed descriptions, well-designed covers, and pdf previews.

As time went on, Caroline realized that she needed to make some intentional changes in order to grow her business. She took my Profit Booster Bootcamp and learned about how important it was to optimize her product listings. Once she took what she learned and applied it, her views and conversions skyrocketed.

If you want to learn more about my next round of the Profit Booster Bootcamp, where you can learn to get results like Caroline did, you can get all the details here.

3:05 How Caroline first found accidental success with her TPT store

8:35 What Caroline has realized that she should have been doing all along in her TPT store.

9:52 The results that she has seen since she began optimizing her products

16:17 Tips for how to prioritize all the updates to your products

Learn more about my TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript and show notes, head here: https://kristendoyle.co/episode13

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12. 5 Ways to Increase Your TPT Conversion Rate

Tue, 13 Sep 2022 04:00:00 -0400

If you know me then you know that I could talk about SEO, and how to leverage it for your business, all day long. However, there’s something else that teacher sellers like you really need to be doing in order to maximize your results and boost your sales. Can you guess what it is?

It’s optimizing your product listings for better TPT conversion rates!

You see, SEO will bring traffic to your product listings, but that alone won’t increase your sales. We need to actually convert those browsers into customers.

It comes down to this simple (but super important) equation: Page Views x Conversion Rate x Price = Your Sales. This is why SEO and optimizing your product listings work hand in hand.

So, if you're unsure if you have products that need to be updated for a better TPT conversion rate, where do you start? First, you need to take your emotion out of the equation and look at the product objectively. Then, answer the five questions that I'm sharing in this episode in order to determine whether or not a product needs to be updated. Once you answer these questions, you will have a plan for making your updates so that you can increase your TPT conversion rate as soon as possible.

1:26 The 3 factors you need to look at if you want to increase your sales

2:08 What the average TPT conversation rate is

3:25 5 questions you can ask yourself when it comes to looking at your products to decide which things need to be updated

7:12 Which should you work on first: product listing optimization or SEO optimization?

Sign up for The TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript, show notes, and a printable version of the 5 questions mentioned, head here: https://kristendoyle.co/episode12

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11. How to Deal with Search Algorithm Changes

Tue, 06 Sep 2022 04:00:00 -0400

You’ve heard me talk again and again about the importance of SEO, and for good reason! A solid SEO strategy can boost you to the top of search results for your resources and products whether you’re on Google, TPT, Amazon, Etsy, or YouTube. The key is understanding the search algorithm for the platform you’re on.

Frustration often occurs when algorithm changes pop up, which has been happening a lot this year on both Google and TPT. As TPT sellers, I know a lot of you are worried about how these changes could affect your business.

With Google and TPT both being the leaders in their industries it’s good to be in the know, so that you can make any necessary tweaks. Thankfully you’ve got SEO nerds like me to help you navigate these algorithm changes! 🤣

In this episode of The Savvy Teacher Seller, I’m diving into why platforms make algorithm changes, what “black hat SEO” is, how you can always make the best experience for your customers and readers by using proven SEO practices, and how to bounce back from negative results of search algorithm changes.

1:01 The true purpose of a search engine, whether it’s Google or TPT

3:46 Why search algorithms change, and how we know an algorithm is changing

4:54 How you can keep algorithm changes from affecting your business too much

7:36 What to do if algorithm changes are negatively affecting your business, and when to expect results

Get on the waitlist for my course, SEO for Teacher Authors.

Register for the TPT Seller Virtual Meetup on September 17, 2022.

For the transcript and show notes, head here: https://kristendoyle.co/episode11

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10. WordPress Plugins You Shouldn't Install

Tue, 30 Aug 2022 04:00:00 -0400

On episode 9 of The Savvy Teacher Seller, I shared my top 5 plugins that you should have on your WordPress site. Yes, certain plugins are a must when it comes to adding functionality to your website. However, the problems begin when you are using too many plugins, or the wrong ones!

Sometimes I work on a client’s website and see that they have 50+ active plugins, and most of them just aren’t necessary. It’s time to Marie Kondo your plugins and get rid of the ones that are not serving you.

I’ll make it easy for you by sharing the WordPress plugins not to install, so that you can delete them as soon as today. You’ll also find that some of your current plugins can do more than you think they can!

If this episode helped you identify which WordPress plugins not to install, and you’ve made a plan for cleaning them up, I want to hear from you! You can send me a message on Instagram @kristendoyle.co.

1:11 The problems that occur when there’s too many plugins, and what to think about before adding any new plugins to your site

3:46 Top WordPress plugins not to install

6:25 Plugins with duplicate functionality

10:17 Various functions that your page builder can do that you don’t need an additional plugin for

11:58 Today’s action step to start getting rid of unnecessary plugins without losing content

For the transcript and show notes, head here: https://kristendoyle.co/episode10.

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9. 5 Must-Have Plugins for Every WordPress Site

Tue, 23 Aug 2022 04:00:00 -0400

One of the most frequently asked questions that I get from TPT sellers is, what are the must-have WordPress plugins that I should have for my website? If you’ve had the same question, then today is your lucky day because I’m answering it in this episode, as well as why the right plugins are so important!

If you have a WordPress website for your teacher seller business, then it’s important to know that you want to keep your site as lightweight as possible. This will ensure that your site runs quickly, and trust me, site speed matters! Did you know that if it takes 10-15 seconds for a page to load on your site, people are almost 200% more likely to leave your site?

So how do you ensure that your WordPress site is functional, while still being lightweight? That’s where plugins come in. Installing the right plugins is crucial, and there’s a few must-have plugins I believe every site should have. Tune in to hear my top 5 must-have WordPress plugins for every site.

If you’d like these plugins installed for you, you can sign up for my WordPress Care Plan!

Be sure to check out next week’s episode to hear which plugins you don’t need, and should get rid of.

0:49 What a plugin actually is

2:13 The 5 types of must-have WordPress plugins every site should have, and specific recommendations

3:38 Why RankMath is one of my must-have WordPress plugins over Yoast for SEO

11:08 Your action step today to ensure you have must-have WordPress plugins installed

For the transcript and show notes, head here: https://kristendoyle.co/episode9.

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8. What's Going on with Google Analytics 4?

Tue, 16 Aug 2022 04:00:00 -0400

Have you heard the buzz around Google Analytics 4? If not, I'm here to fill you in about the recent announcement that was made.

In short, the tracking code that most of our websites use to track analytics is being shut down. Everyone will be required to use the new Google Analytics 4 tracking to track their website data beginning July 1, 2023. Depending on when you're reading this, that date may seem far away. However, there are specific things I recommend that you do now to prepare for this change.

If terms like Google Analytics, tracking, and code sounds like another language to you, I've got you covered. I'm going to walk you through exactly what to do so that you don't lose all of your Google Analytics data when July 2023 rolls around. If you prefer to have me take care of this Google Analytics 4 update for you, head here!

1:03 Why you need Google Analytics for your teacher seller business

3:41 A simple explanation of Universal Analytics vs. Google Analytics 4

5:02 Why I’m recommending that you keep both versions of Google Analytics for now

7:31 Your action step to take today to ensure you have Google Analytics 4 installed

For the transcript and show notes, head here: https://kristendoyle.co/episode8.

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7. Boost Your Sales with Featured Testimonials on TPT

Tue, 09 Aug 2022 04:00:00 -0400

As teacher sellers, we know that things are constantly changing and evolving. One of the latest updates is featured testimonials on TPT. If you’re a words of affirmation girl like I am, you’re going to love this!

Since I’ve been part of the beta for these featured testimonials, I’ve had the opportunity to play around with this new feature for the past few weeks and want to share my thoughts (and excitement) with you.

Featured testimonials on TPT brings a lot of new opportunity for even more conversions on your product listings. In this episode, I’m filling you in on the top things to consider when using featured testimonials so that you can leverage them in the best way possible!

One of the more underrated benefits of these featured testimonials is that it reminds us, as sellers, to focus on the positive reviews we’ve received on our products. If you have a favorite product review that you're highlighting in your store, share it with me on Instagram @kristendoyle.co!

1:08 The criteria used in order to pull good reviews to put in the featured testimonials on TPT

4:43 My recommendations on how to best use featured testimonials on TPT

9:09 One way to track how featured testimonials are affecting your sales and conversion rates

9:42 Your action step for this episode to help you get started with utilizing featured testimonials on TPT in the most effective way

For the transcript and show notes, head here: https://kristendoyle.co/episode7

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6. Let's Talk TPT Data with Jarrett Vaucher

Tue, 02 Aug 2022 04:00:00 -0400

Ya’ll are in for a treat today because this is my very first guest episode! Better yet, we’re talking to someone who loves TPT data just as much as I do.

Jarrett Vaucher is on the show to chat about why TPT data is so incredibly important for growth in your business. When you get into the habit of being intentional about tracking your data, it will allow you to make data-driven decisions that will really move the needle in your business over time. In fact, optimizing what you already have in your store based on TPT data can make a much greater impact than adding new products!

If you are someone who doesn’t pay much attention to your numbers, I think this episode will convince you to start. The truth is, without looking at your TPT data, you have no solid understanding of what’s working in your store and what’s not.

Whether you already track your TPT data closely and consistently or not, you'll walk away with something new to try. Jarrett offers so much helpful advice on the reasoning behind collecting your TPT data, which data you should even be looking at, what to do after gathering data, and his best tips for low traffic sellers. You'll also hear our opinion on raising and/or lowering your prices and why you should be using less competitive keywords on TPT.

3:25 Why Jarrett is so passionate about looking at data for TPT businesses

6:54 The top 3 data points you should be tracking as a TPT seller, and how to know which action to take based on that data

10:27 Why previews are so impactful, and why you should be looking at them closely if you have an underperforming conversion rate

13:25 What to do if you have a low conversion rate, but already have a preview

18:12 Common misnomers around TPT data

20:30 Jarrett answers rapid fire listener questions submitted by teacher sellers like you

For the transcript and show notes, head here: https://kristendoyle.co/episode6

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5. 3 Things to do in Your Store Before the TPT Sale

Tue, 26 Jul 2022 04:00:00 -0400

Time to get ready for back to school season already? Whether we like it or not, it’s right around the corner, and may have even already arrived for some of you!

This means that the back to school rush and TPT sale is coming soon. Let’s go ahead and get our stores ready now so that this season can be a profitable one for your business. If you're unsure of where to start, I'm going to tell you exactly what to do in your store before the TPT sale.

I know how busy you are, so the three main tips I’m going to give you today will be quick, but super effective. In fact, I challenge you to implement what I teach in 30 minutes or less (yes, seriously!).

If you use the advice shared in this episode to prep your store for the sitewide TPT sale, be sure to tag me on Instagram @kristendoyle.co so that I can celebrate you!

1:45 How to look at product titles to ensure it’s using currently trending search terms

2:36 Which specific type of feedback is most effective to use in your product descriptions, and can boost your sales during the TPT sale

5:25 What to do before you lower your price on products that have low conversion rates

8:12 Your action step to take today to prepare your store before the TPT sale

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode5

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4. Using the TPT Note to Followers

Tue, 19 Jul 2022 04:00:00 -0400

Do you use the TPT note to followers? Like so many other teacher sellers, maybe you feel like there’s no point because it seems like no one opens them anyway.

I used to think the same thing. However, I’ve started using it more consistently and I’m happy to report that it’s paying off in my store! The results aren’t always immediate, but they are there. Not only is it leading to more product sales, but also to new subscribers on my email list.

If you’re wondering how I’ve gotten these results, and how I track the ROI of TPT note to followers, then stick around. I’m filling you in on what works…from how often to send your TPT note to followers, to what you should avoid sending in your notes to followers, and more.

Don’t forget to take what you learn and apply it to your TPT store. If what you try doesn’t convert the first time, then tweak your process and try again until you find what works best with your specific audience.

00:50 Why you may have so many unread note to followers

3:30 What you should (and shouldn’t) be sending to your followers

7:00 Exactly how I know that the TPT note to followers is an effective marketing strategy for my business (and how you can too!)

8:45 You action step for today, and what to do if you get stuck

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode4

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3. Your About Page is Not About You

Tue, 12 Jul 2022 05:00:00 -0400

If you have a website for your teacher seller business, then you likely have an about page. The big question is, are you using that page in the most effective way? See, lots of people make their about page all about them, but the reality is that your about page is not actually about you!

If this sounds backwards, I totally get it. It's an "about page", so why wouldn't it be about you? Well, because it's actually about the why and how that you're helping the person who is reading the about page.

Your about page is valuable real estate on your website because it's yet another place that people can go to find out if you know what you're talking and whether or not they can trust you. Don't worry, there's still a time and place to share some relatable personal information about yourself on this page as well!

In this episode, I'm giving you my 5-part framework that you can use as a template to build an effective about page. If you're a TPT seller and you don't have a website yet, you'll want this framework as well because this information also applies to the "my profile" tab in your TPT store!

After listening, go take a look at your about page, determine which pieces of the framework you have in place, and add the parts that you’re missing. This one step can make a big difference!

0:50 2 main mistakes that TPT sellers make when it comes to their about page

2:58 The true purpose of your about page

4:00 My 5 part framework for an effective about page

8:50 The one thing people forget to do at the end of their about page

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode3

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2. My Top 3 SEO Tips for TPT Sellers

Tue, 12 Jul 2022 04:00:00 -0400

As a TPT seller, do you feel like you have to do all the things in order to keep your sales up? The need to constantly crank out content on Instagram, Facebook, and Pinterest is overwhelming to say the least. I used to feel like that too. I thought it was the only way that I had a chance at scaling my business, and it ultimately led to feelings of burn out and resentment towards my business.

But then something shifted. I started looking at my data and found that most of my sales were coming from TPT search. Hello passive income! I realized that the key to more passive income was determining where my products ranked in search.

Now that I know how to look at my data, and leverage SEO, my sales have skyrocketed...even without creating tons of new products. Are you ready to hear my favorite SEO tips so that you can learn how to do the same?

2:50 What search engine optimization really is & which two search engines to focus on as TPT sellers
3:33 My top 3 SEO tips for TPT sellers
5:55 How to search for the right keyword in TPT
7:30 One big mistake I see TPT sellers make
8:50 Your action step to take today after hearing my SEO tips

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode2

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1. From Teacher to Entrepreneur: The Story of a 10 Year TPT Seller

Tue, 12 Jul 2022 03:00:00 -0400

Welcome to the very first episode of The Savvy Teacher Seller! To kick things off, I'm sharing the spark notes version of how I went from a classroom teacher to entrepreneur. As a TPT seller, web designer, and SEO coach, I now have three sustainable 6-figure businesses that I love.

If you're anything like me, there’s a good chance that you started your TPT store with the idea that you could just post resources and they would sell on auto-pilot while you were teaching, traveling, or sleeping! It turns out that it's not that easy. Now that TPT has more and more competition, we have to do a little more work in order to see the growth that we really want.

Ten years of experience as a TPT seller mixed with lots of SEO knowledge means that I have figured out how to make more sales without being tied to a laptop 24/7. Now I'm here to share these strategies with you!

Time Stamps:

1:05 Get to know me!
3:06 Why I decided to transition from a teacher to entrepreneur by starting a TPT store
4:25 Learn the secret to growing a TPT business without working more
5:47 3 things I’m really good at that will shape the content of this show
8:07 Podcast launch giveaway details

Show Notes: https://kristendoyle.co/episode1

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