1. Why alignment matters just as much as strategy when growing your business.
2. How Maira found the courage to rebuild even when nothing felt like it was working…
3. The oh-so-powerful mindset shifts that helped her stop playing small. Period.
4. What it means to build a business from the inside out.

See here’s the thing.

Your success will feel completely different if it's rooted in your values instead of your ego, when you make decisions, take action, and craft your practice in the way that feels deeply true to who you are.

Deeply true to who you are…

And you’ll still make good money, have a life, and feel wonderful about the work you do.

Doesn’t get any better than that, does it?

So check it out. And let me know how this lands for you.

If this conversation resonates, I'd love to hear what stood out most. And if someone comes to mind who needs this reminder right now, share the episode with them!  Not to sound over the top - but really - you could change someone’s life.

~Wendy

P.S. One of my favorite moments in this conversation comes near the very end, when I asked Maira what one last bit of wisdom she felt called to share. What she said has stayed with me ever since. I hope it stays with you, too. And if you know someone else who needs to hear this, please share it with them.

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TODAY’S GUEST: MAIRA HOLZMANN

Maira Holzmann, LCSW passionately works at the intersection of being a seasoned therapist running a growing group practice and a business coach for soul-aligned therapists who want to stop feeling overworked, underpaid and unappreciated. With her extensive training in empowered somatics, healing trauma, and nurturing resilience Maira is dedicated to helping psychotherapists do good, live large and thrive more.

You can find her at: www.SomaticTherapyPartners.com

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MENTIONED

Episode 39: Why Closing Her Group Practice was One of the Best Things She Ever Did: An Interview with Ali Boehm

Episode 42: Thinking Big: How to Grow and Manage a Large Group Practice with Amanda Landry

Episode 43: What I Got Right as a Group Practice Owner, and a Few Things I Missed

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LET’s CONNECT:

• Want to be a Guest on Ideal Practice™? Submit your application here.
• Follow me on Facebook or LinkedIn. 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

I'm so grateful you've been part of this journey, and it felt fitting to celebrate this milestone by revisiting some of the episodes that have stayed with me -- and apparently with many of you! -- as well.

So over the next few weeks, I'll be revisiting some of the conversations that have resonated most deeply with listeners over the years. Some surprised me. Some changed the way I think. And this one? We’re still talking about it years later.

Today I'm bringing back an interview with business coach Christine Miller, where we explore the often misunderstood idea of the Law of Attraction - not as magical thinking, but as the intersection of mindset, intentionality, and consistent action.

Whether you're a wholehearted believer, a curious skeptic, or somewhere in between, I think you'll find yourself challenged by this conversation in all the best ways. 

Not to mention it’s just plain fun. 😉

In this episode you'll hear...

• Why clarity about what you want matters more than most of us realize.
• How your beliefs quietly shape the opportunities you notice—and the ones you miss.
• The surprising role visualization can play alongside consistent, practical action.
• Why fear and love so often compete for the driver's seat in both business and life.

That’s a big one. 

We’ll talk about how asking just one simple question – "What if it actually works?" – can completely change the way you approach your goals.

And how it can open you up to possibilities you may not even see yet. 💗

As you listen, pay attention to the ideas that make you nod along in agreement … AND the ones that make you squirm a little.

Because it’s in the latter that we often find the most room for growth. (That’s been my experience anyway!)

And I'd love to know what you think after you've listened.

~Wendy

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TODAY’S GUEST:  CHRISTIE MILLER  

Christie Miller is a fun-loving, action-oriented, business mentor. She helps health and wellness coaches get more online clients so they can have a bigger impact, make more money, and truly enjoy the freedom of running an online business.

Christie is has had successful careers as a Financial Analyst, Corporate Attorney, Interior Designer, and an LA County Sheriff before discovering her true passion: coaching. She lives in Southern California with her "72-Hour Blind Date" husband, Mark, and their black Labrador Winnie.  

FIND HER HERE. 

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AND LET’s CONNECT!!

• Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here.  
• Want to be a Guest on Ideal Practice? We're lining up guests for the fall, so now's a great time to reach out! Submit your application here.  
• Follow me on Facebook or Linked In. 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Recently, I found myself on the other side of the consulting room, searching for a therapist of my own. It’s been a lonnnnng time, y’all. And - turns out - It’s been a much harder process than I expected!

As I worked my way through Psychology Today profiles, made initial phone calls, filled out forms and even tried out a few places - I was searching for someone who’d be a good fit in the ways I knew I needed…

And - because I can’t help myself - I couldn’t help but put on my coaching hat a few times along the way.  I found myself paying attention to something I hadn't expected: the client experience. 

I’m not talking about the therapy itself. 

I’m talking about everything that happens before the work even begins.

So today, I’ve decided to share five unexpected lessons from that whole process, along with a gentle invitation to step back and see your own practice with fresh eyes.

This will be good for you. ;)

In this episode, you'll hear...

• The many ways in which your first conversation with a potential client matters so much more than you may realize.
• The surprising difference between being kind and inspiring confidence.
• What your office, website, and even your onboarding process could be communicating before you ever say a word. (There are so many ways to get this right…or not.)
• How even small touch points - and friction - can give potential clients another reason to put off reaching out, rather than taking the step forward we know they need.

We’ll also explore how the smallest moments of curiosity, warmth, and genuine interest often matter more than perfect marketing.

MUCH more, actually. 🙂

Each of these is important in ways that we may not always realize… But oh-my-goodness when we get it right, we create the space that helps people feel welcomed, understood, and ready to begin the kind of work that could literally change their lives.

And isn’t that a wonderful thing? 🤗

Here's my invitation for you.

As you listen, I encourage you to think about your practice from the perspective of someone who's never met you before. Where are you making it easy for people to instinctively trust you? 

And where might one small change make that experience even better? 

I learned so much from this experience. 

I hope you will too. 

~Wendy

P.S. If this episode made you stop and think about your own practice, would you share it with another therapist or practice owner who might appreciate the reminder? Sometimes the smallest shifts create the biggest difference. 💙

______________

MENTIONED

• The IP360 Scorecard — https://www.wendypittsreeves.com/360

______________

Let’s CONNECT.

• Interested in being a Guest on Ideal PracticeTM? We’re setting up our fall line up now, so could be a great time to get your name on the list!l Submit your application here. 
• You can find me at https://www.WendyPittsReeves.com

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Today I've shared the single most important lesson a mentor ever taught me about surviving this work with both your heart and your humanity intact. 

It's a lesson that carried me through some of the hardest moments of my career—and one I now find myself passing along to therapists, coaches, and healers again and again.

In this episode, you’ll hear…

• What "critical distance" really means—and why every helping professional needs it.
• The early career experience that forever changed the way I care for clients.
• The warning signs that you're becoming emotionally over-involved.
• Practical ways to regain perspective before burnout takes hold.

My message here is not that you should care less… It's that you must care wisely... so that you can continue serving people with compassion, clarity, and longevity—without sacrificing yourself in the process.

If this episode resonates with you, I'd love to hear your story! 

Have you ever struggled to maintain healthy emotional boundaries in your work? Send me a note—I read every email.

And if you're enjoying the deeper conversations we've been having here lately, would you consider leaving a quick five-star review? It really does help more people discover the show. And you know how much I appreciate that.

And I appreciate you for being here. 

~Wendy

P.S. Remember: You are responsible to your clients. You are not responsible for your clients. Sometimes that distinction is the healthiest gift you can give both yourself and the people you serve.

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• Free Resources: Get your copy of some of my most popular tools and guides right here! >>  https://www.wendypittsreeves.com/free-resources
• Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here.
• Want to be a Guest on Ideal PracticeTM? Submit your application here. 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Most private practice owners have no idea. 

Lord knows I sure didn’t when that day came for me.

And this week's guest, Dr. Ruth Mannschreck, believes that's a problem - and she wants you to KNOW what to do. 

A dentist, practice strategist, and founder of Shoreline Strategies, Ruth helps practice owners create businesses that run more efficiently today while also becoming far more valuable tomorrow.

So in this episode, we’ll talk about how to prepare your business to sell - information you need. 

But what surprised me about this conversation was that it's not really about selling your practice at all. It's about building a business that isn't completely dependent on you, one that can survive and thrive even after you’re gone.

There are many reasons you may want to step away from your practice some day. Retirement is the obvious one, but there are many others.

So whether you're thinking about an exit in five years or twenty-five, the lessons in this episode can help you create a healthier practice, a stronger team, a better client experience, and more options for your future.

And isn't that a good thing? :)

In this episode, you'll hear...

1. The four pillars of a healthy practice that's ready to sell.
2. Why most owners wait far too long to think about their exit strategy (and what to do instead.)
3. How Ruth cut her clinical hours in half while ultimately doubling her revenue. (Wait a minute. Whaaaa?!)
4. Why systems, culture, and team ownership matter WAY more than most owners realize.

And really, we’ll talk about how creating a practice worth selling means creating a healthier business right now… so that you can build a practice that serves your clients well today without trapping you in it forever.

Ruth also created a free resource that walks through the framework we discussed in today's episode. Visit www.PrepItNow.com to grab a checklist to help you begin thinking strategically about your own future.

I wish I'd known all of this when I started my practice. 

Don't wait. 

~Wendy

P.S. There are MANY reasons why you will one day want to walk away from your practice... so this conversation is worth hearing. What you're building today will bring value and choices to your life tomorrow.

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TODAY’S GUEST:  Dr. Ruth Mannschreck  

Mannschreck is a dentist, practice management strategist, and founder of Shoreline Strategies. After spending more than 30 years in private practice, she learned firsthand how systems, culture, and leadership can dramatically improve both quality of life and business performance. Following the sale of her own practices (twice!), she became passionate about helping other owners avoid the mistakes she made and prepare their businesses for successful transitions. 

Today she helps private practice owners reduce their workload, strengthen their teams, and build practices that can thrive long after they're ready to step away.

Her website: www.ShorelineStrategies.com  

A Free Resource: www.prepitnow.com  

LinkedIn: linkedin.com/in/ruthmannschreck

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WANT to BE a GUEST on the podcast?

We are currently scheduling interviews for the 2nd half of the year. If you have a clear message, an engaging style, and a heart for healers, let's meet!
 
Submit your application right here.

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes  to unpack why so many practice owners struggle with marketing — especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves! 🫣 

We talked about the difference between a true marketing strategy and simply posting content, how to choose platforms that fit your personality and audience, why storytelling matters more than polished perfection, and how authenticity, mindset, and even energy impact the way people respond to your work.

If you feel like you should be online but you HATE the idea, I think you’ll like this.

It’s funny, affirming - and practical.

In this episode you’ll learn:

1. Why a posting schedule is NOT a marketing strategy. (New idea!)
2. How to choose marketing platforms that actually fit your personality and business goals. 
3. Why therapists and healers often struggle with visibility and self-promotion. (Built in for so many of us…)
4. Why storytelling creates more meaningful connection than “perfect” marketing
5. Why no strategy is going to work unless you actually believe in the message you’re sharing

Here’s what I loved most about this conversation. 

Mariah teaches that social media is less about “selling” and more about creating an authentic exchange of energy with the people you’re here to help.

And when you nail that, you’ll be able to create marketing that feels sustainable, aligned – human (!) – without burning yourself out trying to perform online.

If this one clicks for you, go through it again with a notebook close by – because Mariah dropped a ton of wisdom here. 

Then - what if you chose one small step to try? Start the email list. Make your first video. Ttell the story. Post the imperfect thing… 

Or just start paying attention to what your clients are already showing you every day.

Are you seeing how visibility, mindset, money, and sustainable growth are all more connected than you thought?

Good.

Because you’re exactly the kind of person I created this  podcast for. :)

~Wendy

P.S. I think “Your social media is your shop window… ”is going to stick in MY head forever now! 

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TODAY’S GUEST:  Mariah MacInnes  

Mariah MacInnes is a content strategist, entrepreneur, and the founder of Content Queen, a marketing agency and education platform focused on helping business owners create better content online. With a background in journalism, PR, and more than nine years in marketing, she’s worked across social media, podcasting, blogging, and digital storytelling. Since launching Content Queen in 2019, Mariah has built her business while traveling the world as a digital nomad—sharing both the strategy behind great content and the adventure of building a life with more freedom and flexibility.

Her Instagram: @contentqueenmariah
Her Website: www.contentqueenmariah.com

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MENTIONED: 

• For my interview on her podcast, Content Queen Mariah: click here. 
• Platforms: Insight Timer, Instagram, Facebook and Linked In
• AI Tool: ChatGPT
• Marketing Experts Seth Godin and Gary Vee

_______________

LET’S CONNECT: 

• Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here.  
• Want to be a Guest on Ideal PracticeTM?  Submit your application here.  
• Follow me on Facebook or Linked In. 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Before you invest time, money, energy, and trust into someone else’s guidance, it’s important to know what you’re actually looking for. 

In this episode, I’ll share 5 key questions to help you evaluate potential coaches wisely — from experience and accountability to intuition, alignment, and integrity. 

Because finding the right support can absolutely change your business... but choosing poorly can cost you, too. 

So in this episode, you’ll hear... 

1. Why the coaching industry can feel so overwhelming (and what to watch for). 
2. The importance of choosing someone who actually walks their talk. 
3. How testimonials, referrals, and client stories can help you evaluate a coach. 
4. Why emotional resonance and personal connection matters more than you think. 
5. The difference between a coach who cheers you on... and one who calls you forward. 

As you’ll hear, I’ve been working with coaches off and on for 20 years, and I’ve learned something from every single one of them - including how to choose the right coach to begin with! 

I’m going to help you figure that out too, so that you can choose the kind of support that fits what you need with confidence. 

If you’re standing at the threshold, wondering how to take the next step - you’ll love this. 

Give it a listen. 

~Wendy 

P.S. Working with excellent coaches has literally changed my life - AND my business. What if it's possible that that could happen for you? :) 

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RESOURCES 

• Interested in a Quick Start Consult? If you’re ready to step into your growth edge, this 1:1 coaching work session could make all the difference. Learn more here. 
• Looking for free resources for your Private Practice planning? Click here. 
• Interested  being a Guest on the show? Submit your application here. 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Yeah. ALL of that.

So in this episode, I want to slow that conversation down a bit.

Because before you start searching for the right coach, the more important question to ask yourself is: are you actually ready for coaching - at all?

In this conversation, I’ll walk you through 5 great questions every private practice owner should ask themselves before making that leap — whether your business feels stuck, overwhelming, wildly successful, or somewhere in between!

In this episode, you’ll learn…

1. Why coaching is about way more than strategy or accountability.
2. The uncomfortable truth about growth, leadership, and change. (You know this part!)
3. What it really means to be “coachable”... (Are you?)
4. Why timing matters when investing in this level of support
5. The difference between looking for rescue… and learning to lead. 😎

We’ll also talk about how to evaluate the fear you may be feeling, so that you can make a thoughtful, grounded decision about whether coaching is actually the right next step for you right now.

Take some time with these questions. Journal about them. Talk with someone you trust. Be honest with yourself about where you are and what you really want next.

And if coaching does feel like the right next step? I got you covered. :) 
 
In the next episode, I’ll help you figure out how to evaluate whether a coach may be the right one for you.

Good stuff, this. :) 

~Wendy

P.S. If you’d like a low-pressure way to experience what coaching (with me, at least!) is actually like, learn more about the Quick Start Consult below…

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MENTIONED 

• Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here.
  
   

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

But very few of us are taught how to build a business at all - much less one that genuinely fits who we are.

Today, I’m joined by somatic coach & educator Chelsea Horton for a rich conversation about creativity, embodiment, and building a private practice around an unconventional modality — dance and movement therapy — without losing what makes it unique in the first place.

Chelsea is the founder of Healing Embodied, where she trains therapists, coaches, and wellness professionals to integrate somatic work, nervous system healing, creativity, and emotional processing into the way they serve clients. 

But this conversation goes far beyond somatic work.

What struck me most about her story is this: while her work is deeply intuitive and body-centered, she is also incredibly thoughtful and strategic in the way she has built her business. (Though I’m not sure she even realized that until this convo.)

She didn’t just “follow her passion.” 

Nope.

She paid attention to outcomes, listened closely to client feedback, developed a unique methodology, refined her messaging, created a progression of offers, and intentionally positioned herself as what she calls a “category of one.”

Oh my beating heart. 😍

So in this episode you’ll hear:

• The powerful - and success enhancing - difference between building a business from “what should work” and building a business in alignment with who you are.
• How Chelsea built a thriving practice around a creative, unconventional modality.
• Why creativity works best inside structure — not chaos.
• The often overlooked relationship between embodiment, intuition, and strategic thinking.
• Why your own healing work directly impacts the quality of your client work. (Don’t miss this part!)

All that and so much more. 

As I shared in the intro, this may well be one of my favorite conversations that I’ve had in a long time. I don’t even think Chelsea realized how much she’s done, until I reflected back to her what I was hearing. 

So. Good. 

This episode is thoughtful, practical, inspiring… 

Learn from this.

~Wendy

P.S. If you want to take action on inspiration you gain from this episode, but aren’t sure where to start, a Quick Start Consult might help.

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TODAY’S GUEST:  CHELSEA HORTON  

Chelsea is a somatic coach, educator, and founder of Healing Embodied, who combines body-based practices, nervous system healing, and trauma-informed care to help people move beyond traditional talk therapy and fully process emotions in the body. 

Website: https://healingembodied.com 

Instagram: @healing.embodied 

Her certification program: https://healingembodied.com/ge

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

And no — it’s probably not because you need better marketing, a new niche, or another certification.

In this conversation (from my appearance as a guest on The Practice of Therapy with Gordon Brewer), we stepped back and looked at the whole picture — what it actually takes to build a practice that works.

Not just one piece of it. All of it.

Because the truth is, there’s no single fix.

There are seven key areas that every successful practice has to navigate — and most clinicians are either skipping critical steps or trying to fix things out of order.

This is a faster-paced conversation than what you usually hear from me — but it’s packed with the big ideas that shape everything else.

If your practice feels scattered, stalled, or just heavier than it should…this is a powerful place to reset.

WHAT YOU’LL HEAR IN THIS EPISODE

• Why your purpose has to come first (and what happens when it doesn’t).
• How to identify the people you actually want to serve (not just who shows up).
• What it means to create an offer that truly works — beyond the therapy hour.
• How to promote your practice without feeling salesy or scattered.
• And the one pillar that truly drives all the rest (and can sabotage everything if ignored)

This episode gives you a clean, big-picture framework to assess what’s actually working in your practice — and what’s not — so you can stop guessing and start making intentional changes that create real momentum.

And the cool part? When you’re operating at a healthy place in all or most of these, your practice becomes something you genuinely enjoy showing up to — for the long haul.

Precisely what I want for you. 💟

~Wendy

P.S. Which one of these key areas are you feeling the best about? Shoot me an email (wendy@wendypittsreeves.com) and share. I’d love to know! 

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MENTIONED 

Episode 160: How do you serve clients when you’re barely surviving yourself? 

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MIND Over MONEY™
This is a gem. One of my most popular courses, designed to bring you a breath of fresh financial air each day. Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. :)

For this episode, use the Promo Code “Gordon” to get $50 off. (Sweet!)
Learn more at www.WendyPittsReeves.com/mind.

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FREE RESOURCES

Take a big picture snapshot of what's working in your practice with the IP360 Scorecard:  https://www.wendypittsreeves.com/360

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Since then? I’ve learned a lot.

In this episode, I’m taking you behind the scenes — not just of podcasting, but of what it really takes to grow a private practice in today’s world.

Because here’s the truth that no one talks about:

Most clinicians aren’t struggling because they’re not good at what they do.

They’re struggling because the way they’re trying to reach people… isn’t working.

Before podcasting, I tried blogging (for seven freaking years), YouTube (for a full year), speaking, networking — all of it. Some of it worked. Some of it didn’t.

But the bigger lesson?

👉 You have to find the platform and style that fits you first.
👉 You have to commit long enough to get good at it (no small thing…)
👉 And you have to build systems that make that consistency possible.

Because a thriving practice doesn’t come from random posts or occasional effort.
It comes from strategic, sustained visibility over time.

Inside this episode, I’ll walk you through:

• What it really takes to produce consistent content.
• Why most marketing efforts fall flat.
• How to find your voice (and a channel you’ll actually enjoy!).
• A behind-the-scenes look at producing a weekly podcast.
• And what to expect if you want your practice to grow.

And if you’re not sure what’s working in your practice right now, I’ve got something for you. I’ll point you to a few of my favorite free resources — including tools to help you assess where you are and what needs attention next.

If your marketing has been feeling scattered, inconsistent, or just a little frustrating… 

This one will help you reset and refocus.

Give it a listen, and see what shifts for you! 

________________________
FREE RESOURCES:

• Click here >>> for My Most Popular Tools  

________________________
MINDSET MAGIC:

Mind Over Money™

👉 If money stress is part of what’s been getting in the way, start here, with this little gem. One of my most popular courses, here to help with money stress. :) Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. :)

Use the Promo Code “Ideal50” to get $50 off. (Sweet!)

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Caseloads are full. Marketing falls off.  Systems strain.

And growth? It stalls… or starts to feel like it would break everything.

So today, Chris McShanag shares a new way of thinking about remote support — not as a way to offload tasks, but as a way to expand capacity.

So interesting - because he even challenged my thinking a bit! 🤔

When we think about hiring, we focus on tasks like… 

• Billing
• Scheduling 
• Phone calls
• Filing paperwork…

You know - admin.

What we don’t  consider is:

 → using support to drive referrals (totally new idea!).
 → staying in consistent contact with your network.
 → building systems that allow your practice to grow without burning you out.

Whoa. 

Whether or not you ever go that far - there’s something important here.

Is a limited perspective limiting your success??? 

If so, that may be costing you more than you know - in time, energy, and missed opportunities.

That’s where I want to go with this.

(And hey - if this gets you thinking about what might be possible in your practice with the right support — take a look at the IP360 Scorecard. It’s an easy way to assess where your next best move might be.)

WHAT YOU’LL HEAR IN THIS EPISODE

• The difference between relief hiring and growth hiring.
• What it actually means to have “capacity” in your practice (and why that matters more than you think.)
• How overwhelmed systems cost you clients and limit your influence.
• The concept of $100/hour work vs. $10/hour work — and how to shift that balance.
• What to think about before you hire anyone (especially if you’re doing this on your own.)

Because here’s the thing. 

If you’re the bottleneck — even in small ways — your growth will always be limited by your capacity.

On the other hand, with the right hiring strategy, you could build something that can hold the level of work you say you want. That means more space, more stability, and more sustainable growth … without having to kill yourself in the process.

Worth considering, don’t you think? 

Give this a listen.

~Wendy

P.S. Don’t forget! Check out your free copy of the IP360 Scorecard. Could be super helpful!

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TODAY’S GUEST:  CHRIS McSHANAG  

Founder and CEO of Virtual Teammate, Chris has guided over 2,500 virtual professionals to thrive in organizations worldwide, supporting more than 600 clients. His mission is to transform the virtual assistant industry by creating seamless, supportive, and valuable experiences for both clients and assistants.  Passionate about building real partnerships, he believes the future of healthcare and business is virtual, scalable, and limitless. His leadership sets new standards in virtual staffing and operational excellence.

WEBSITE: www.virtualteammate.com

SOCIALS: Linked In, Instagram

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

And yet, as I thought about those conversations - I couldn’t help but notice something they had in common. In fact, I noticed a pattern that I think I’ve seen among many of the outstanding guests I’ve had here on the show.

Both of these entrepreneurs are continuously evolving their work to match their life.

Something we all know we need to do - and often don’t.
Something that sounds so simple.
So reasonable.

Something that is so much harder than it looks. :)

So in this episode, you’ll hear:

• The subtle pattern behind sustainable success in private practice.
• Why even high-capacity, driven professionals still get stuck. (#nojudgementzone)
• Why insight doesn’t always lead to action, and progress can feel so elusive…
• What it really takes to change something that’s “working well enough”. 🤨
• A simple way to identify where your practice may no longer fit your life.

You’ll hear why so many smart, capable clinicians stay stuck — not because they don’t know what to do, but because what comes next requires more than just getting clear…

And my hope is that by the end of this reflection, you’ll be able to recognize your own “growth edge,” and begin moving forward with more intention, courage, and support.

If this episode resonates with you — if you can see the place where something in your practice just doesn’t fit anymore — this is exactly the kind of work I help people sort through in a Quick Start Consult.

You really don’t have to figure this out alone.

Learn more or schedule yours here. 

And let’s get you moving again.

~Wendy

P.S. Insight is powerful. But insight + strategic, aligned support? That’s where magic happens, and real momentum begins…!

_______________

RESOURCES

• Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here ➜ https://www.wendypittsreeves.com/consult.
  
  
• Mind Over Money™
  A lot of my clients start with this little gem. One of my most popular courses, open just in time to help with tax season stress! Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. (You’ll thank me later. 😎)
  
  Use the promo code: Ideal50 to get $50 off. (Sweet!)
  Learn more at www.WendyPittsReeves.com/mind.
  
  
• Want to be a Guest on Ideal Practice™? Submit your application here: www.wendypittsreeves.com/guest-application

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

But what if success is actually where things fall apart - but in a quiet way you may miss?

Today, wealth coach and author Emma Lagerlow talks with us about the 5 Pillars of True Wealth — and why so many practice owners lose themselves right when things start going well.

In this episode, you’ll hear…

• Why even “doing well” in your practice can still leave you feeling tired & depleted.
• The 5 pillars of true wealth – and how they actually show up in real life...
• The most common place practice owners drift out of alignment. 🫣
• How burnout can sneak up on you — even when you love your work.
• Simple, practical ways to ground yourself and protect your energy - daily.

We’ll also talk about why self-care isn’t a luxury — that it is in fact one of the responsibilities of leadership – so you can build a practice that actually supports your life instead of taking it over!

If this episode stirred something for you — that moment of “yeah… something’s off” — don’t ignore it.

That’s often the point when healthy change (and real growth) begins.

And hey - if money, your capacity to serve, or the overall sustainability of your business are part of what’s feeling tight, I can help. Take a look at my mini-course, Mind Over Money™ below — it’s one of the simplest ways to start getting your footing back. (And you’ll love the journal I’ve added to it!)

Breathe…. k?

~Wendy

P.S. You don’t need a total life overhaul. Emma and I talked about her “15 Minute Fix”.  How about trying that first? :) 

_______________

TODAY’S GUEST:  EMMA LAGERLOW  

Emma Lagerlow, a wealth and mindset coach, author, and host of the “It’s a Mindset” podcast, helps women bridge the gap between inner worth and outward success. 

Through her work, Emma guides individuals to deepen self-knowledge, strengthen self-trust, and build lives that feel purposeful, abundant, and aligned with their values. 

Drawing on her own journey through reinvention, family life, and entrepreneurial growth, she brings warmth, clarity, and practical insight to conversations about identity, resilience, and intentional living. 

Emma lives in Sydney, Australia with her family and speaks globally on mindset, wellbeing and meaningful success.

Her book: Worthy and Wealthy 

Her website: https://www.emmalagerlow.com/

Her podcast: It's a Mindset  

Social: 

• https://www.instagram.com/emmalagerlow/ 
• https://www.facebook.com/emmalagerlowcoach 
• https://www.linkedin.com/in/emma-lagerlow-4a2849/

_______________

Mind Over Money™

One of my most popular courses, open just in time to help with tax season stress! Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. 

And now, you’ll ALSO get a custom designed digital journal my students tell me they love!  Try this. You’ll thank me later. :)

Use the Promo Code “Ideal50” to get $50 off. (Sweet!)
Learn more at www.WendyPittsReeves.com/mind.

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

• What happens when your 1-to-1 work is no longer enough. (Time to stretch!)
• What Rachel’s learning about hiring… (it’s been interesting…😉)
• How money discomfort impacts your staff, much less your clients.
• How designing your business around your life changes everything

Managing growth doesn’t always mean working more hours; sometimes it means redesigning the model entirely.

I wanted to share this so you can begin thinking more intentionally about the next stage of your practice — whether that’s adding team members, expanding services, or simply building something more sustainable.

If you haven’t done this already, you may want to try my IP360 Scorecard, a quick and easy way to get a birds eye view of your own business development. I’ll even send you some information afterwards that will help you figure out what phase you’re in - and where you could grow next.

(You’ll find the link to that below.)

Rachel had so much to teach us in this episode. Do check it out!

~Wendy

P.S. If you're someone who secretly wonders whether you’re the only one figuring this business thing out as you go…You’re definitely not. 😉

_______________

TODAY’S GUEST:  RACHEL ROBERTSON

Rachel Robertson is a kinesiologist, Pilates instructor, and founder of Return to Form on Vancouver Island. With more than a decade of experience in movement and rehabilitation, Rachel helps both clients and practitioners rethink how sustainable movement — and sustainable businesses — are built.

Her work blends science, movement, and practical business insight, and she now leads a growing Pilates studio while also teaching workshops and webinars for healthcare professionals.

Her website: returntoform.ca | Find her on Instagram: @returntoformkinesiology

_______________

MENTIONED

• Mind Over Money™
  One of my most popular courses, open just in time to help insulate you from holiday stress. Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. :)
  
        Use the Promo Code “Ideal50” to get $50 off. (Sweet!)
         Learn more at www.WendyPittsReeves.com/mind.

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Your voicemail greeting.

I know! Seems sooooo minor! Like - who cares about that anyway?

Your potential clients do. That’s who.

I had an experience recently that reminded me of how important this is, so I want to share that with you. Because when it takes someone weeks or months to get up the nerve to call you in the first place, the last thing you want to do is have a voicemail greeting that runs them off.

Right? Right.

That’s why this episode matters.

In this episode, you’ll hear…

• Why something as simple as your business voicemail can create such a powerful first impression.
• The hidden message your systems send to potential clients. (Are you sending the message you mean to send? 🤔)
• A super simple, 3 part framework that will help you improve your greeting immediately.
• A sample script you can adapt for your own practice. (Details matter!)
• One small “systems habit”, a pro tip that will save you time later

And we’ll talk just a bit about how these kinds of operational details impact your client’s view, so that you’re building trust with them from the very beginning.

And hey - if this episode stirs something for you — or if you’d like some help tightening up the systems in your practice — feel free to reach out.

You can always start with a Quick Start Consult (www.wendypittsreeves.com/consult) where we take a focused look at what’s working in your practice – and what could work better.

Because after all - sometimes it’s the little things that make the biggest difference!

~Wendy

P.S. Here’s a challenge for you! Call your own office number this week. Listen to your greeting as if you were a potential client. Do you like what you hear?? Need a little tweak? Give this episode a listen and you’ll have what you need. 🙂

_______________

Dealing with money mess and stress?
This could help.

• Mind Over Money™
  One of my most popular courses, open just in time to help insulate you from holiday stress. Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. :)

Use the Promo Code “Ideal50” to get $50 off. (Sweet!)
Learn more at www.WendyPittsReeves.com/mind.

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

If you’re like most healing arts professionals, you sell your time.

Five sessions. Ten sessions. Maybe a package here or there.

But what if you focused on your expertise, and the transformation your clients get when they work with you? What if you designed your practice around that instead?

In this conversation, Joanna Sapir and I explore what it means to create structured client programs — intentional journeys that guide someone from where they are to where they want to be — while also bringing more clarity and predictability to your income.

If you’re tired of selling hours for dollars, and looking for a more creative, robust way to design your private practice, this episode may open up a whole new way of thinking.

In this episode, you’ll hear…

• The difference between a session package and a truly transformational program. (Such a great shift to make…)
• How front-end and back-end offers can support both immediate results and long-term healing (and lead to healthy, sustainable client relationships over time.)
• Why narrowing in on your ideal client actually strengthens your work. (Hmmm…-where have you heard that before? 😉)
• What a truly consultative sales process really looks like (without the weird pressure! 😅)

We also talked about pricing — and why the structure of your offers matters more than most practitioners realize.

When you get this right, great things can happen.

Deeper client outcomes. Stronger positioning in your community. And a business model that actually supports the life you’re trying to build.

And hey! Be sure to grab Joanna’s handout on the three core systems she says you need to have in place (including her sales framework). You’ll see the link for that with her bio below.

This could really set your practice apart, y’all.

Just sayin’. :)

~Wendy

P.S. If this conversation nudges you into looking at how your pricing and structure are working for you (or not!) I'd love for you to explore Mind Over Money™.

This little mini course is my 31-day reset for your relationship with money — combining a nice blend of inspiration and practical strategy in about five minutes a day. And - it comes with your own downloadable journal!

Use promo code Ideal50 to get $50 off! 💖

_______________

TODAY’S GUEST: Joanna Sapir

Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Her special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow. Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast.

Her Website
Her Podcast
Her Gift: Three Powerful Systems that will Completely Transform Your Practice

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Not proud of that.

But I blew it off because I didn’t really understand HOW to use it, what the various segments meant, or how to pull information from those long columns of numbers that I could actually use.

Well - not any more. Today, I go over those suckers with a highlighter and a pen, and I keep the latest one on my desk so I can refer back to it when I make decisions.

That’s what a P&L can do for you. And today, we are going to teach you how to do the same thing. :)

In this episode, I’m joined by Randall Avery — a former corporate finance professional who now helps mental health professionals and other practice owners understand their numbers. With his help, we broke this stuff down in a way that actually makes sense.

No jargon. No shame. No such thing as a dumb question.

Just clarity - and I think you’ll love that.

In this episode, you’ll learn:

• What a P&L actually is (and what it isn’t.)
• How to break down revenue sources in your practice. (So helpful when deciding where to focus your growth! 🎯)
• The difference between cost of care and operating expenses. (Totally new to me, y’all.)
• Why tracking trends over time matters more than one “bad” month.
• How keeping a healthy stash of reserves changes everything.

We also talked about the emotional side of money — the avoidance, the shame, the “I should know this by now” energy that keeps smart, capable clinicians (like you and me!) stuck.

Yeah. You know what I’m talking about - don’t you?

I know. I see you.

But learn this skill and you can shift from guessing…to knowing.

From bracing for impact… to planning for expansion.

I also asked Randall to create a simple P&L tool for you, so you’d have something to check with if you want a visual reference to follow along. You’ll find a link to that down below. (Thank you, Randall!)

I’m always thinking of you guys and how to help. I hope today is one of those times. :)

~Wendy

P.S. And y’all, if this episode stirs something up —and you’re wondering what else you may be missing in your practice — start with the IP360 Scorecard. It will help you see where your practice is strong, where it’s leaking, and what needs attention next. Grab it here.

_______________

TODAY’S GUEST: Randall Avery

Randall Avery is a former corporate Financial Planning & Analysis (FP&A) professional who now helps mental health professionals, attorneys and other service-based practice owners understand and optimize their financial performance. He brings clarity, structure, and strategy to small practice financial management — helping owners move beyond guesswork into confident decision-making.

And at my request, he’s created a sample P&L to help you with today’s teaching. Get your copy right here. 

His book: Hacking The System by Creating Your Own System: A practical guide to making your money count while building wealth.

Website: Deasil Wealth Management | LinkedIn: Connect with Randall Avery

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

No - often it fails because you’re being too careful.

In this episode, I’ll walk you through 3 marketing patterns I’ve seen repeatedly in recent coaching calls — patterns that dilute your message, confuse potential clients, and make growth harder than it has to be.

The fixes are simpler than you might think. 

In this episode, you’ll hear:

• Why “leaving the door open” can actually keep your best people from walking in.
• The difference between simply describing your skills and speaking directly to your ideal client.
• How clarity — not volume — creates TRUE momentum in your marketing…
• Why people wait far too long to ask for help (and what shifts when they don’t!)

You’ll also learn why your marketing often improves faster when you stop trying to do it alone. You can speak more clearly, attract the clients you actually want, and stop second-guessing your message.

If this episode stirred something — a sense that your work is solid, but your message isn’t quite landing — that’s usually the moment to pause and get support.

A Quick Start Consult isn’t about fixing everything.

It’s about naming what matters most next — and getting clear faster than you can on your own.

You don’t need more ideas.
You need sharper focus...

Learn more or book yours at: 👉 https://www.wendypittsreeves.com/consult
And let's move you forward...

~Wendy

P.S. MANY of my clients tell me they'd done this sooner. Let's get you started now...

_______________

MENTIONED

• Episode 182: The Key to Connecting with Your Dream Clients: My 10 Step Process

_______________

TIRED of BEING STUCK? 

Set up a Quick Start Consult. Click here to learn more!
 https://www.wendypittsreeves.com/consult

_______________

WANT to BE a GUEST on the PODCAST? 

Submit your application here: www.wendypittsreeves.com/guest-application

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Have you ever wondered why some clients light you up, while others leave you absolutely drained? 

That happens because we, as healers, often feel like we can help anybody. But that doesn’t mean we should help everybody. 

Here’s the thing ... I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen. 

The key to a joyful, thriving, truly Ideal PracticeTM, is working with clients who are ideal to you. 

So, on the podcast this week, I’m bringing back an episode where I gave you a full blown training on this very topic: how to use my 10-step process to understand your ideal client so well that they will be eager to work with you. 

In this episode, you’ll learn: 

• The biggest mistake you can make when defining the problems you solve for your ideal clients. 
• Why it’s critical that you own your authority, your expertise, and how to do that. 
• One of the most important questions you can ask your clients (and why you’ll love what comes next).

And, as always, I come bearing gifts! 

Make sure you stick around until the end, where I’ll let you know how to get your hands on a terrific free resource that will walk you through all of this, step by step. 

Isn’t it time to give yourself permission to tune into the kind of client work that truly makes you happy?
🥰 

Of course it is. And this will help you get there. Give it a listen.
 ~Wendy 

P.S. “Okay Wendy - I get it. I do want to work with my favorite clients because those are the ones I know I can help the most!” If that’s true for you, you’ll be surprised at how much better you get those folks by working through this process. Not. Even. Kidding. 

_______________
 FREE RESOURCE (and Pro Tip!) 

Click on the link below to get your free copy of one of my most powerful coaching exercises. Once you’ve worked this through carefully and thoughtfully, check to see if your marketing copy aligns with the person you’ve described, and adjust as needed. 

Getting the Whole Picture: Co-Writing Your Client's Transformation Story 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

“I know I need help, but I have no idea where to start...” 

If that sounds familiar, you’re totally in the right place. 😉

Because today, I’m bringing back a super practical, ever-so-encouraging conversation I had with my own right hand, my assistant, Queenie Verhoeven. 

Together, we’ll break down how to hire the right VA — walking you through exactly what to think about as you prepare, how to find the right person, and more. 

I mean, there’s a reason this is one of our most popular episodes ever. :) 

In this episode, you’ll learn: 

• When it’s time to hire a VA for your practice (and when it isn’t). 
• Where to find qualified assistants who can bring you the help you need, without wasting time and money on what you don’t. 
• What to look for when you’re finally hiring — and what not to over-prioritize... 
• How to set up a successful working relationship with your new hire. 
• And why hiring help is about more than saving time. (So much more!) 

You’ll learn directly from someone who’s been on both sides of the hiring relationship - which can help you avoid common mistakes many make. 

Listen: you really don’t have to handle everything on your own, nor should you! 

But if this episode stirs up questions about your own path forward, a Quick Start Consult can help you get clear. Learn more about that right here. 

Running a business is SO much better with a good team. 

And you deserve nothing less. 

~Wendy 

P.S. Remember: hiring help doesn’t mean you’re failing — it means you’re growing.

_______________
TODAY’S GUEST: Queenie Verhoeven 

Queenie Verhoeven is a proactive virtual assistant and the founder of Your Business Ally. With over 15 years of experience supporting small business owners, she provides administrative, marketing, and tech support — and, more importantly, freedom from overwhelm. 

She works as a true partner to her clients, helping them focus on what matters most while she handles the behind‐the‐scenes details that keep a business running smoothly. 

Learn more at www.YourBusinessAlly.com.

_______________

JOURNAL PROMPT: 

What is the most important quality you want any team member you hire to have? Is it a specific skill set, experience, an attitude or perhaps a personality trait? 

Before you begin your search, taking some time to think about what matters most. You’ll make a better hire when you do. 

_______________ 
MENTIONED: 

EPISODE: #75. Virtual Assistants: What They Do, How They Help, and Why You Should Hire One 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

And then (because Joe is Joe 😄) we did a deep dive into the money side of it all: pricing, rates, and the mindset stuff that gets in the way.
 
If you’re craving a clearer way to think about what’s working in your practice - and what needs attention next - you’re going to love this one.

In this episode, you’ll learn…

• A simple overview of the 7 Pillars of an Ideal Practice, including the aspect that matters most about each.
• Better ways to think about your ‘product’ (and why an ‘hour a week’ isn’t the only option).
• How building in certain systems can save your sanity as a practice owner.
• Why payment is about soooo much more than your fee (and the hidden clinical cost of not handling it well.)

Plus, I’ve got a sweet deal for you on my popular course, Mind Over Money.

So join Joe and I for a fun (and eye opening) conversation about how to sustain your private practice in a much better way.

~Wendy

P.S.  If you want a quick way to review your own practice through the lens of the 7 Pillars, grab the IP360 Scorecard. It’s free, it takes about 10 minutes, and it’ll show you where your biggest stress points are right now. Link is in the show notes.

_______________

TODAY’S GUEST:  Me! 😉

I’m sharing the audio today from my appearance as a guest on Practice of the Practice with Joe Sanok. Joe is a podcaster, consultant, and practice owner who helps therapists build businesses they love. He has supported thousands of clinicians through training, consulting, and resources for private practice owners.

_______________

MENTIONED

• Joe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170
• The Practice Academy by Joe Sanok. Note: This is not an affiliate link, but please do mention my name as the person who referred you if you reach out to them. Thank you. 
• The IP 360 Scorecard

_______________

FEELING SQUIRMY about CHARGING for YOUR SERVICES??

Sign up for my course, MIND OVER MONEY. Learn more about it here, and use the promo code ‘Joe’ at checkout, to get it over 50% off! 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

In this episode, I’m sharing why I chose to hit the reset button on the podcast over the last few weeks — not by stopping, but by shifting the rhythm. 

After a demanding fall, caregiving responsibilities, and a deep need for creative breathing room, I realized I didn’t need to quit or push harder.

I needed a strategic reset.

So this reflection is an invitation to rethink how we approach consistency, productivity, and growth — especially in seasons where our energy, priorities, or capacity have changed - or need to change. ;)

In this episode, you’ll hear…

• Why “pushing through” or quitting entirely are not your only options.
• What a strategic reset can look like in real life (and in your private practice!).
• How small tweaks in rhythm and structure can make a big difference in your energy...
• Why you don't have to burn out to evolve.
• And a gentler way to approach goals, planning, and presence in 2026. (Totally what I’m going to try this year. 🤨)

I’ll share about how I’m approaching this new year differently — with broader intentions, more spaciousness, and a renewed focus on being present rather than forcing outcomes.

Because here’s the thing.

Sometimes the most sustainable way forward isn’t more discipline or bigger goals — it’s permission to pause, recalibrate, and let what’s next unfold with care.

I kind of like that.
How about you?

~Wendy

P.S. If you need an easy tool to help you review all aspects of your practice for your own strategic reset, download your copy of the IP360 Scorecard, right here.  No cost. Takes 10 minutes to do. And will give you a quick overview of the stress points in your practice! 

_________________________ 

FREE RESOURCES

• IP360 Scorecard:  https://www.wendypittsreeves.com/360

_________________________

WANT to BE on the PODCAST?
 
You can apply right here! 👉  https://www.wendypittsreeves.com/guest-application

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you.

Someone special once shared this with me during a season of real transition, and I’ve been passing it along ever since.

Here’s the thing.

If you’re in the middle of change — if things feel uncomfortable, uncertain, or unfinished — it may be because something new is taking shape within you. And that might actually be a good thing.

But goodness - that in-between space can be hard.

We can feel the old way ending, while the new way isn’t clear yet. And when that happens, we often rush — into action, distraction, or busyness — just to get out of the not-knowing.

Don’t do that. 🛑

Let yourself stay present, sit with the discomfort of change for a while. This space matters. It’s where growth begins.

The gift I’ve got for you today explains this beautifully… I hope it brings you the kind of comfort it’s brought me over the years. (If it resonates, I’ll also tell you how to download a copy so you can return to it whenever you need.)Wherever you are today, I hope you’re being good to yourself, that you’re surrounded by people who love you, and that you know good things are coming your way soon.

Here’s to what’s next. 🥂

~Wendy

P.S. What change are you in the middle of right now? Hit reply or send me a note — I’d love to hear! 🙏

_______________

FREE RESOURCES

- Want your free copy of today’s reading? Click here ➜ www.wendypittsreeves.com/waiting

- Assess Your Progress with the IP360 SCORECARD in January…and get a free consult!

As a coach of mine used to say, running a business is a full contact sport. There are SO many different parts to keep up with, manage, think about, and create - at every step of the way. How do you know what to work on first or where to focus your energy? How do you tell where your weaknesses are and where you're solid?

Well I’ve got you covered! The IP360 Scorecard, based on the 7 Pillars of an Ideal Practice, is designed to give you a practical, actionable, big-picture review of your practice as it stands. And you can complete it in less than 10 minutes.

Click on the link below to get your free copy today.

The IP360 Scorecard: https://www.wendypittsreeves.com/360

HEADS UP!! For anyone who downloads and completes this free self-assessment in January 2026 >>> I’m offering a no-cost 30 minute online coaching consultation to anyone who completes theirs and submits it to me for a review.

That’s a terrific offer, y’all. Don’t miss it. 😎

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

It’s the week of Christmas, the world is slowing down, and, like many of you, I’ve been settling down into my own year-end pause. (You ARE doing that, right? Or will be soon?)

In honor of that pause, I wanted to do something a little different on the podcast. So I’m reflecting in this episode not on what I did this year, but what I learned — especially from the courageous, thoughtful clients I’ve had the deep honor of serving this year.

Their stories shape me in ways big and small, and I’d like to share a few of those with you.

In this episode, you’ll hear…

1. How courage, self-respect, and claiming space showed up everywhere this year.
2. The challenge so many high-achievers face by showing up for everyone but themselves (and how things change when they shift that dynamic).
3. Three powerful client stories that sparked my own growth, and how I am inspired by each.
4. Why alignment matters more than approval or output. (👈This!)

I’ll also share a year-end journal prompt to help you capture your own lessons, so that you can step into 2026 grounded, clear, and aligned with what matters most - to you.

I hope you enjoy!

~ Wendy

P.S. Don’t skip the journal prompt. It’s simple, and surprisingly clarifying…

💟

_________

MENTIONED

Free Resources Page — https://www.wendypittsreeves.com/free-resources

IP360 Scorecard — https://www.wendypittsreeves.com/360

Mind Over Money™: Use Promo Code Ideal50 to get $50 off! Learn more at www.WendyPittsReeves.com/mind.

Evolve™ (Coming February 2026!)

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

I know.

But the start up phase of a private practice can be completely overwhelming. No one taught us how to do this in grad school, and we have a LOT of questions.

• What do I charge?
• Should I offer a sliding scale?
• How will I get paid?
• Who should I work with?
• Where will I see them?
• Do I have to offer evening appointments?
• How do I get referrals?
• What do I say when someone asks me what I do?

Whew boy. So. Many. Questions.

(And that’s just for starters!)

Well don’t worry my friend, because I’ve got you covered.

In today’s episode, I’m going to break it all down, so you’ll know what you HAVE to know up front, and what can wait.

In this episode, I’ll share:

1. Three key decisions you’ll have to make up front, and how getting those in place will make everything else so much easier.
2. Four new skills it will help to learn in your new role as a business owner.
3. A handful of specific action steps to take as you figure out the foundation of your practice.

Feeling a little overwhelmed? Let’s fix that.

Let’s get you started, so you can open your doors to new income, and new ways to help others.

~Wendy

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THIS WEEK’S JOURNAL PROMPT:Based on what you’ve learned from today’s episode, what one thing could you do today to move your private practice, your business, forward?

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MENTIONED:

• Episode 67. What Should You Charge When Clients Cancel at the Last Minute? [https://www.wendypittsreeves.com/blog/67]
• Episode 82. Overcome Money Shame for More Success, with Profit Coach Sam Varner [https://www.wendypittsreeves.com/blog/82]

_______________

NEED a Money Mindset RESET?

You’ll love this. Get it for $50 off with the promo code Ideal50 at checkout!

Mind Over Money [http://wendypittsreeves.com/mind]

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Back then, I was juggling a toddler, a full-time job as a department head, managing 2 adoptions, and starting a brand-new business. And back then, we didn’t have the kind of resources that are available today, so I was figuring it all out alone.

In this personal reflection, I’ll share the lessons, missteps, and wisdom I sooo wish someone had handed me — especially around boundaries, money, even the structure of my business - and especially, the need to believe in myself more.

In this episode, you’ll learn:

• Why so many new practice owners overextend themselves (and what to do instead.)
• The emotional toll of hiding money stress and business mistakes…🫢
• What healthy boundaries actually look like.
• How to design the kind of ideal week that helps prevent overwhelm. (I still need this, lol.)
• The mindset shift that makes getting paid feel respectful, not uncomfortable! (We all need this…)

We’ll also talk about how your growth as a business owner keeps unfolding at every stage — and why that’s a beautiful thing. 🥰

Because here’s the thing…

You really can build a practice that sustains you, instead of one that quietly drains you - if you only knew a few things that I myself didn’t learn for a very long time.

~Wendy

P.S.  If money is part of your growth edge right now, my mini-course Mind Over Money will help you shift your mindset in the sweetest way possible — and in just 5 minutes a day for 31 days. See the link below - and use promo code IDEAL50 to get it over half off, for just $47.

This is the course I wish I’d had in my early 30s. It’s light, even fun - but powerful — and it will meet you right where you are.

_____________

MENTIONED

• Mind Over Money™ >> One of my most popular courses, open just in time to help insulate you from holiday stress. Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. 🙂

Use Promo Code: IDEAL50 to get $50 off. Sweet!

Learn more at www.WendyPittsReeves.com/mind

• Evolve™ (Coming February 2026! >> A self-paced version of my signature coaching program to help you build a practice that fits your life. More details coming soon...

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Money can be one of the hardest things to talk about — especially for therapists, healers, and wellness professionals who pour their hearts 💟 into their work.

That’s why I’m bringing back one of the best episodes from the Ideal Practice archives — all about the messy, emotional relationship healers have with money.

This is a conversation about boundaries, integrity, and abundance — and how talking about money with your clients is not just practical, but deeply therapeutic.

In this episode, you’ll hear…

• Why ignoring financial dynamics in therapy actually hurts the client relationship. (No one talks about this, y’all. 🤔)
• How to view money as a healthy, energetic and even healing presence in your practice. (Who knew?!)
• The mindset shift that allows you to lead a vibrant practice that’s both profit-centered and still people-forward. 💪

You’ll also hear how your willingness to name the “money elephant” in the room will strengthen trust with almost every client you serve.

And when you learn these skills, my friend, your fear about any money talk will begin to fade — and you’ll start seeing it as a natural part of good, ethical care. 

I know. #Radical, right?

Here’s a little challenge for you…

If you’ve got a client that you need to talk to about the money side of your relationship, don’t wait another week. Choose one account, one overdue balance, or one fee conversation — and let’s address it, how about it?

Be clear. Be kind. And take that step today. You will feel better, and there’s a good chance they will too. 

You got this!

~Wendy

P.S. #Truth >> Especially if there’s a problem, your clients are already thinking about money — whether you address it or not. Take the pressure off both of you by naming it clearly, kindly, and with confidence. They’ll appreciate it!!

_______________

MENTIONED

• Mind Over Money™

One of my most popular courses, open just in time to help insulate you from holiday stress. Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. :)

               Use the Promo Code “Ideal50” to get $50 off. (Sweet!)

               Learn more atwww.WendyPittsReeves.com/mind.

• Evolve™ (Coming February 2026!)

A self-paced version of my signature coaching program to help you build a practice that fits your life. More details coming soon…

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

(If you ever ask yourself if the hassle of owning a business is worth it - that exercise will help.)

As we head into the holiday here in the U.S., I know many of you have a lot on your plate. 🦃 #Understatement So I thought it might be nice to just take a quick pause before we all get REALLY busy and remember why the work we do matters.

So. Much. 

Private practice isn’t always easy. Hardly ever, really… There are long days, last-minute cancellations, challenging client moments, and financial lessons we’d rather not learn. There’s the dance of managing a practice on top of having a life. And some seasons feel heavier than others. All of that is real.

So in this Reflection, I’ll share a few stories, insights, and reminders that help me stay grounded when things get tough… 

…including a different way to think about gratitude.

Lord knows that gratitude doesn’t erase the challenges — but it does give them context. And it can reconnect us to the deeper purpose behind our work.

So in this episode, you’ll hear…

• Why private practice still matters, even in the tough times. (Perhaps especially in the tough times. 🤔)
• What gratitude actually looks like in the day-to-day. (Might surprise you!)
• How to recognize the sacred moments 💜that are sprinkled throughout our work. 
• A simple way to reconnect with your “why” when things feel  a bit heavy.

I’ve got a great exercise that can help you spot, savor, and store the small wins that make your practice meaningful too — the kind you can return to whenever you need a lift.

Good stuff. Important. Grounding. 

I hope you have a lovely Thanksgiving - and if you’re off this week… yay for you! 🎉

I also hope you get a moment - or three - to breathe, and as we say here in the South - count your blessings. :)

Thanks for tuning in, my friend.

~Wendy

P.S. Hey - if this episode encourages you, share it with someone who might need a little reminder of why their work matters, too. 🙌 

And just in case I haven’t said it lately – I’m really grateful you’re here. 

____________

MENTIONED

• Mind Over Money™

One of my most popular courses, open just in time to help insulate you from holiday stress. Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. :)

Use Promo Code: Ideal50 to get $50 off. Sweet!

Learn more at www.WendyPittsReeves.com/mind.

• Evolve™ (Coming February 2026!)

A self-paced version of my signature coaching program to help you build a practice that fits your life. More details coming soon…

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

In this replay of one of our classics, I’m going back to one of the very first conversations we ever had on the podcast: what an Ideal Practice actually is, and why giving yourself permission to do things your way changes everything.

We’ll talk about how most of us slide into a “default” practice that fits everyone but us—and what it looks like to turn that around with a few honest, clarifying questions.

Yeah. This is going to help you. :))

In this episode, you’ll learn:

1. Why developing your practice “by default” leaves you tired, resentful, and broke—and how to transition to something way better..
2. The core mindset shift behind an Ideal Practice: you have both the freedom and the responsibility to design it. (You may like this and you may not, lol.)
3. Five clarifying questions that help you get clear on who you serve, the kind of work that lights you up, and how you actually want to work. (So many choices. I know!)
4. Real-life examples of healers who changed their schedules, adapted their services, and even learned to set better money boundaries so their practices just FIT them better. 
5. A simple reflection exercise you can do this week to celebrate what’s already working — and begin changing what isn’t.

And you’ll hear some of my favorite truths from this early episode, like:

• “We own it all, y’all.” 😉
• “Do things your way. That doesn’t make you a bad person. It makes you happy.” (Am I right???!)
• The five most important words you will say in your business…. And more. 

All of this so that you can start designing a practice that pays an honorable rate, reflects the good you do in the world, and actually feels like it was built for you.

If this episode stirs something up for you, set aside 30 minutes this week, grab a notebook, and walk yourself through the five clarifying questions I share. Notice what already feels ideal—and what absolutely doesn’t. Then choose one small change you’re willing to make next.

When you do, I’d love to hear about it. Tag me on social or send me a quick note and tell me what you’re changing in your practice next.

~Wendy

P.S. If you love this episode, would you give us a 5 star review? Just scroll to the bottom of the show page in Apple Podcasts where you’ll see the reviews that are already there, and find “Write a Review” in a tiny link underneath. Thank you!!!

_________________

SPECIAL OFFER

Heading into the holidays brings up allll kinds of mixed emotions, worries and joys for our clients, and for ourselves. What better time to practice focusing on abundance, and learn how to attract better income, better energy, and better flow in your private practice? 

Check out Mind Over Money, my sweet mini-course that may be just what you need right now. And use the Promo Code “Ideal50” at check out to get over half off, too. BOOM! 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

In today’s short “Behind the Mic” reflection, I want to tell you a little about why things on the Ideal Practice podcast might sound a little different for a while — and what’s coming next.

Over the next few months, I’ll be alternating between short reflections and replays of some of my favorite episodes that are packed with value. This new rhythm gives me space to create something I’m really excited about — the self-paced, DIY version of my live course, Evolve. Whoooeeeee….!

Ever wish you had a roadmap to help establish a solid foundation and grow your practice at your own pace — without adding more to your already full plate? This will be for you.

So tune in today for a quick, heartfelt update about honoring your own seasons, working with intention, and our evolution as practice owners.

Sometimes the most generous thing we can do is to create space for what’s next.

That’s what I’m doing here. 

This week’s message is brief, but important. 

And hey! Why don’t you shoot me a note and let me know what you think about my plans. Am I on the right track here? :)

I think I am. 😎

In the meantime, I’d love to know — what kind of “seasonal shift” are you in right now? Send me a DM on Facebook or an email and tell me. 💬

And have a great week!

~Wendy

P.S. If you’re craving a slower, more intentional way to grow your practice, stay with me through this new season — and get ready for Evolve, coming February 2026.

_______________

MENTIONED: My Interview with Joe Sanok, Host, Practice of the Practice Podcast in Episode #170.  

_______________

HAVE YOU HEARD? 

You can get my popular min-course on how to transform your money mindset from one of lack, to one of abundance - and just in time for the holidays. Use the promo code "Ideal50" at check out and save $50 - over half the usual fee. Look at that! You're already attracting more abundance! Check out Mind Over Money right here; www.WendyPittsReeves.com/mind .

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-running podcasts in our field.  Joe helps therapists build a private practice that they absolutely love … one that makes money, serves people deeply, AND doesn’t burn you out in the process. 

Heading into this interview, I was eager to hear his backstory, and he did not disappoint. :) 

In this episode, Joe shared how he stumbled into private practice almost by accident, and the journey that his career took to bring him all the way to where he is today … guiding and inspiring the next generation of therapists.  

We're not just talking tactics and strategies here, y’all (though we cover plenty of those). We're digging into the personal evolution that happens when you grow a business.

In this episode, you'll learn:

• The 3P Process Joe uses to validate every new idea he has (and how it helped him turn a $500 course idea into a $20,000 done-for-you service!).
• Why you should never think of your business as your baby (and the surprising reframe that changes how you show up as an owner).
• Why there are probably 10 different ways you can serve a single client… (This was such a creative way to grow your practice AND serve at a deeper level. I loved it!!)
• The simple pricing rule to use when raising your rates. (Spoiler alert: might make your stomach flip! 😉)

Whether you're just starting out, growing a group practice, or wondering what's next, there's something here for you. Joe is one of the most respected leaders and teachers in the private practice world, and this interview shows why. 

So give this a listen.  And maybe - just maybe - start dreaming a little bigger about what your practice could become. 🤩

Lots of love,

~Wendy

P.S. What was your #1 takeaway from this conversation? Send me a DM on Facebook or an email at Wendy@WendyPittsReeves.com and tell me. And if you enjoyed this episode, be sure to leave us a 5 star review too. Thanks!

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TODAY’S GUEST:  JOE SANOK 

Joe Sanok launched Practice of the Practice in 2012, first as a blog, and later as a podcast, so he could talk about what he was learning about business, marketing, and private practice. In the years since, he's sold his very successful group practice, became an author, a keynote and TEDx speaker, a business consultant, and podcaster. His show, The Practice of the Practice Podcast, is the #1 podcast for therapists and one of the top podcasts in the world.

He's been featured in multiple outlets and is the author of Thursday is the New Friday. Joe has been named a top therapist resource for his podcast, blogging, and consultant services. Check out his signature program: The Practice Academy.

His Website: https://practiceofthepractice.com/

His Podcast: https://practiceofthepractice.com/listen-to-the-podcast/

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

I know a lot of us break out in hives at the mere thought of marketing. 😜

And yet - some of the most talented healers I know sit with open appointment slots while people who need their help are scrolling Psychology Today, completely lost.

It's heartbreaking on both sides. 💔

But we can fix that. :) 

So today, I’ve found someone who can help. Aaron Price is quite the therapy evangelist, who’s cracked the code on this whole thing. He helps therapists bridge the gap between "I know I can help…" and "but how do the right people actually find me?".

And now, he even has a unique tool that he designed and developed himself, Therapy Profile Pro, that I loved learning about.

I know how to write a smart profile, and have helped countless therapists do exactly that. And even with that, I found this conversation to be incredibly helpful.

In this episode, you'll learn:

• The simple math formula that will change how you think about marketing. (This is easy - and eye opening.)
• The TWO questions we should all be asking when we consult with a new client (… and why the second question can give you SO much insight into your ideal clients).
• Aaron’s three-paragraph Psychology Today formula that actually works to attract better clients (and how not to waste precious real estate on your profile).
• The specific Psychology Today optimization hacks that some therapists miss completely (and how to use those for your advantage).

This episode really was filled with actionable tips you can implement today. And Aaron was kind enough to offer a discount code for Ideal Practice listeners who want to take advantage of his software. 

I am not an affiliate, y’all. I just liked what he had to share, and I think what he has to offer is probably worth a look.

So grab a cup of coffee and give this one a listen.

Because when you learn to market authentically and strategically, you're not just filling your caseload – you're making it easier for the people who need your unique gifts to actually find you.

#win/win 😎

~Wendy

P.S.  I know you'll love this. So, have you left a review for us yet over on Apple Podcasts or Spotify? Hint hint….

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TODAY’S GUEST:  AARON PRICE

Aaron Price is a marketing expert and software engineer who specializes in building marketing tools for private practice therapists. As the founder of Therapy Profile Pro, Aaron has helped over 1,000 therapists enhance their Psychology Today profiles, refine their professional focus, and attract more of their ideal clients authentically and ethically.

Learn more here: https://www.therapyprofilepro.com/

Before founding Therapy Profile Pro, Aaron led marketing for multiple education and climate tech companies. He has also been attending therapy himself for the past few years—a journey he describes as life-changing.

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about something that could completely transform how you connect with your ideal clients: authentic storytelling.

And that might even mean telling YOUR story.

(Even though we’re often taught specifically not to do that…)

Marina is a digital marketing strategist who runs an agency specifically focused on helping healthcare professionals and private practice owners. She's passionate about helping heart-centered practitioners (like you!) cut through all the digital noise and build genuine trust with the people who need your services most.

In this episode, you'll learn:

• The most effective way to build trust with your audience on social media (spoiler: it doesn’t involve dancing on TikTok!).
• Why your education and credentials matter WAY less than you imagine to potential clients (and what you should be sharing with them instead).
• The two most revealing (and valuable) questions you should be asking every new client.
• The three types of personal stories every practice owner can share (and why they don’t need to be as personal as you think).

I have to tell you: this conversation completely shifted how I think about sharing personal experiences with clients.

Because here's the thing … Your credentials matter, but your story is what makes people say, "This is the person I want to work with". 

So give this one a listen.  Because your people are out there looking for exactly what you offer. 

Let's help them find you.

~Wendy

P.S. “Okay Wendy - you’ve got me thinking…“ 

If that’s what you find yourself saying as you listen, would you please share a little love with a 5 star review and a few words over on Apple Podcasts or Spotify? 

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TODAY’S GUEST: MARINA GEE  

Marina Gee is a dynamic marketing strategist, entrepreneur, and creative visionary dedicated to empowering brands through storytelling and purposeful strategy. As the founder of MG Media Creative, she blends innovation with intuition to elevate health, wellness, and private practice businesses. 

Marina’s voice has been featured on leading podcasts like ‘The Soul of Business' and ‘Pastor Plus' and in publications including ‘Bold Journey Magazine’ and ‘Canvas Rebel’. Bilingual in Spanish and English, she’s passionate about authentic connection, global impact, and building heart-led businesses. Marina’s mission is simple: help others show up, stand out, and succeed with clarity and confidence.

Her Website: www.mgmediacreative.com

Facebook: www.facebook.com/mgmediacreative1

LinkedIn: www.linkedin.com/company/mg-media-creative

Instagram: www.instagram.com/mgmediacreativeagency

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Have you ever hired someone to handle your insurance billing, only to have it turn into a total mess? Maybe even a nightmare? 😵‍💫

If so, you're not alone in that! 

Today, I’ve shared with you the unvarnished truth about my own experience with insurance billing companies. Because over the course of 20+ years in private practice, I switched billing providers seven different times.

Yes... Seven. Times.  

It was quite the journey.

Not gonna lie. 😒

But here's the thing.

There are times when hiring a billing company is EXACTLY the right thing for you to do. And handled well, it can bring you peace of mind, better cash flow, and even more business. 

But handled poorly, it can cost you. A lot. 

Today, I thought it might help if I told you some of the mistakes I made - and lessons I learned - so that you can get this right from the start!  

In this episode, you'll hear:

• The one type of billing company that never worked out well for me (and the one that finally did).
• The most important rule when it comes to letting other people handle your money.
• Exactly what questions to ask when vetting a billing company (and exactly WHO to ask for reviews).
• My go-to resources if you need help with your billing (or - if you want to handle it yourself 🤓)

So give this a listen. 

Because after going through 7 of these companies and countless headaches, I've learned a thing or two that might just save you years of frustration.

To your success,

~Wendy

P.S. While you’re here, can I ask a favor?

If you enjoyed  this episode, please take 2 minutes to share a 5 star review and maybe a few words over on Apple Podcasts. Your support means more than you can imagine, and helps us get discovered by others who could use this kind of help. Thank you!  🙏

_______________

MENTIONED: 

Episode 57: Take Your Practice on the Road with Kym Tolson

Course: Bill Like A Boss

Episode 165: What If Insurance Billing Wasn’t So Hard? A Helpful Conversation with Jeremy Zug

Podcast: The Claim Game

_______________

COACHING:  Need a Quick Start Consult? 

Got a problem in your practice that you can’t solve? Have an idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click here for details.

QUICK START CONSULT:   https://www.wendypittsreeves.com/consult 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

I'm talking with the brilliant Carla Titus, a fractional CFO who helps mental health group practices and healthcare providers get financially healthy. Carla works with everyone from solo practitioners to seven-figure practices, and she’s the kind of person who speaks truth to us in a way that we need to hear it. :)

Because here's the thing … 

You're not running a charity. You're running a business. 

And CEOs don't work for free – so why should you?

In this episode, you'll learn:

• What’s really going on when you don’t pay yourself a salary. (Hint: it’s not because you don’t have the cash.)
• When debt could be a GOOD thing. 🤔
• The concept of "owner's equity" that will completely flip the way you think about starting a business (or even putting money into your practice).
• Key characteristics that ALL successful business owners have in common.

Carla also coined my new favorite phrase: "financial treatment plan." 

That's exactly what we need, isn't it? The same intentional, systematic approach we use with our clients, but applied to our money. We get that language!

When you stop treating your practice like volunteer work and start paying yourself what you're worth, everything changes, my friend. 

You show up differently. You serve better. And you actually enjoy running the business you worked so hard to build.

Give her a listen.

~Wendy

P.S.  Carla was a high-energy, straight-talking, positive-thinking, downright inspiring guest. If you thought so too, would you mind giving her (and us!) a 5 star rating over on Apple? Thank you! 

_______________

TODAY’S GUEST: CARLA TITUS

Carla Titus is a finance expert with over 17 years of combined corporate financial planning, analysis, strategy, and online business experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. 

Carla is the owner of ‘Wealth & Worth Within’.  Her mission is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy.

Her Website: https://www.wealthworthwithin.com/

Her Podcast: CEO Financial Clarity Corner 

_______________

MENTIONED: 

Full Focus Planner by Michael Hyatt 

On Carla’s Podcast: Breaking the Cash Crunch Cycle: How to Stop Living Paycheck to Paycheck in Your Business 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Today’s guest, Jeremy Zug from Practice Solutions, lives and breathes mental health billing (yes, that's a thing!).  And he doesn't sugarcoat it. 

Mental health billing IS harder than medical billing. 

Insurance companies DO play games with us. That little voice in your head telling you this stuff is complicated and frustrating? You're absolutely right.  But here's what Jeremy knows that most of us don't - there's a better way to play this game.

In this episode, Jeremy walks us through his unique approach that completely flips the traditional billing process on its head.  (I so wish I'd known this 20 years ago!)

In this episode, you'll learn:

• Why you should do payment posting BEFORE submitting a claim (this one tip alone could save you thousands).
• The red flags that mean it's time to walk away from an insurance contract.
• What to negotiate in your contracts beyond just payment rates.
• The six must-haves when choosing a billing service (... 7 if you include my own!).

Listen, I know many of you would rather have a root canal than deal with insurance billing. I get it.  I've been there, got the scars to prove it. 😬

But avoiding this stuff doesn't make it go away. It just costs you money and creates problems in your therapeutic relationships.

So let’s learn how to do this better - for our clients’ sake, and our own.

Give this a listen.

~Wendy

P.S. Even if you don’t or can’t accept insurance in your practice, you may still find this an eye opening conversation. Would love to hear from you if you do!

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TODAY’S GUEST: JEREMY ZUG

Jeremy Zug is a nationally recognized leader in healthcare operations and financial optimization for mental and behavioral health professionals. An expert in insurance billing and revenue cycle management, his career drives financial health and operational excellence for these professionals.

In 2017, Jeremy co-founded Practice Solutions with his wife, Kathryn. This expanded medical billing company offers billing services, professional support, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management. Their combined knowledge, stemming from private practice experiences in college, underpins the company's success in supporting financial well-being.

His Website: Practice Solutions

His Podcast: The Claim Game

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COACHING:  Need a Quick Start Consult? 

Got a problem in your practice that you can’t solve? Have an idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click below for details.

QUICK START CONSULT   https://www.wendypittsreeves.com/consult

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

A common question I get from practice owners is: “What kind of content should I be creating to market my practice?”  Should you be blogging? Doing video? Starting a podcast?

I get it. The options are endless, and each has its own learning curve. That’s why this week, I’m sharing my own content creation journey—the wins, the flops, and a few good lessons I’ve learned over the years.

Here’s some of what you’ll hear:

• The time I hurt my hand the night before my blog was due but published anyway (and why that’s NOT the way to do marketing!).
• What seven years of blogging taught me about writing for your clients—and yourself.
• Why my experiment with YouTube worked… and why it didn’t.
• How podcasting finally clicked as my “just right” content platform.

Most of all, you’ll learn the key questions to ask yourself when choosing the format that fits you best.

Whether you’re just starting out or ready to refresh your marketing strategy, this episode will help you get clear on where to focus your energy.

Give this a listen—I think it’ll help you breathe easier as you build your authentic online presence.

~Wendy 💜

P.S. If you’re enjoying the podcast, could you help me spread the word? Do you know 2 friends who could really use a boost of encouragement each week? Please share this episode with them. They’ll thank you!

_______________

MENTIONED: 

Episode #163: I've Got a Great Logo - Does That Mean I've Got a Great Brand? A conversation with Michelle Knox.

• Blue Yeti: The microphone I use for meetings, courses and coaching calls.
• Samson Q2U: The mic I use for the podcast.
• Auphonic: Sound engineering software I use.
• Buzzsprout: The podcast hosting platform I use as well.

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FREE RESOURCE: Assess Your Progress with the IP360 SCORECARD.

As a coach of mine used to say, running a business is a full contact sport. There are SO many different parts of it to keep up with, manage, think about, and create - at every step of the way. How do you know what to work on first or where to focus your energy? How do you tell where your weaknesses are and where you're solid? 

Well I’ve got you covered! The IP360 Scorecard, based on the 7 Pillars of an Ideal Practice, is designed to give you a practical, actionable, big-picture review of your practice as it stands. And you can complete it in less than 10 minutes. 

Click on the link below to get your free copy today.

The IP360 Scorecard 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Michelle helps women entrepreneurs, small businesses, and nonprofits cut through the noise and create messaging that actually makes the right people stop and pay attention.

In this episode, we’ll dive deep into why most people are starting their branding journey completely backwards, and how to fix that before wasting another dollar on pretty graphics that don't convert.

Michelle breaks down her powerful "3 C's" framework and shares some seriously eye-opening stories about what happens when you finally get clear about who you really serve. 

(And, uhm, we’ll include a behind-the-scenes look at my own brand evolution that I hadn't exactly planned to share…😅).

In our conversation, you'll learn:

• The essential step you must take before you even think about designing a logo or a website.
• Why your messaging should REPEL most people from working with you. (And yes, I meant to say that.)
• The one fear that you must face, if you want to stop looking and sounding like everyone else. (And please, for the love of your clients, do stop looking and sounding like everyone else!)
• A simple way to test whether your messaging is landing with the right people (Spoiler alert: this one could take you out of your comfort zone.)

Michelle also shares that standing out isn't about being louder (or prettier or more poetic or more clever or…whatev’s). 

It's about being clearer.

#TRUTH: Bland branding might feel safe, but it's also invisible.

One of the things I love about Michelle is her ability to call it out when she sees me making a mistake in my own branding. 

Today - you will learn from her too, just as I have. 

Give it a listen.

~Wendy

P.S. Did this make you think? If so, good. That’s what my goal is here on the Ideal Practice podcast. And if that happens often - if you love the value that we bring to you each week - would you please give us a 5 star review and a few words over on Apple Podcasts? 

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TODAY’S GUEST:  MICHELLE KNOX

Michelle Knox is the owner of Lone Red & Co., an online branding & marketing collaborative. They help entrepreneurs with decades of experience brand their mastery so they can market with confidence, earn more money, create a bigger impact, and feel inspired about what's next in their businesses (and lives!).

In addition to Lone Red & Co.'s marketing services, Michelle also offers growth consulting to small businesses and nonprofits who are looking to grow their revenue and impact. Partnering with them to identify and fix the leaks in their marketing and sales systems so they can scale without having to hire more staff.

Her Website: lonered.com

LinkedIn: linkedin.com/in/loneredandco/

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MENTIONED: 

And excellent book: Start With WHY, by Simon Sinek

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Feel like that’s something you have a pretty good handle on?

As healers - especially therapists - we often consider ourselves experts on what it takes to develop healthy relationships - but how often do you think about the relationship you have with yourself? 

The truth is, many of us struggle with the very foundation of all healthy connections: trust. And especially: with trusting ourselves.

Today I'm talking with Human Connection expert Railey Molinario, who is passionate about the concept of "Relationship Intelligence™".  She says there is a missing component we can all use to truly develop the life we dream of having - and it starts with learning to listen to ourselves.

In this episode, you'll learn:

• Why the quality of our relationships determines the quality of our life (and how to make sure yours are thriving).
• The one skill we all master as healers, but often lack in our own lives - and what happens when we start to practice it with ourselves. (Oooh - that’s interesting!)
• Why brainstorming is one of the most valuable skills you have – and how to use it to change your life.
• A simple hack to shift yourself out of the “I’ll be happy when …” mindset.

This conversation is packed with a ton of truth bombs, y'all, but here's what I really want you to hear…

You are worth the life of your dreams. 

You are worth following through on the promises you make to yourself. You are worth creating boundaries that honour your values – especially as someone whose work is helping others.

So give this one a listen. And then maybe grab a journal and ask yourself the best question ever: If you could wake up tomorrow and be anywhere, doing anything – what would your life look like?

Because if it’s in your heart, it’s meant for you.  Trust me.

But more than anything, trust yourself. 

(Because you really can make it happen.)

Here’s to the power of your dreams,

~Wendy

P.S. Got a dream you can’t imagine coming true?? Or maybe, a dream you CAN imagine, but just don’t know where to start in order to get there? I’d love to hear about it. Send me an email at wendy@WendyPittsReeves.com, and I’ll answer you personally!

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TODAY’S GUEST:  RAILEY MOLINARIO  

Railey Molinario, founder of RI (Relationship Intelligence™), is an international speaker empowering therapists, leaders, and changemakers to build thriving relationships, both personally and professionally. Abandoned at birth and raised in a traumatic home, Railey left at 16 and rebuilt her life through emotional mastery and strategic connection. 

Today, she teaches RI (Relationship Intelligence™), a proven method to create aligned, intentional relationships that fuel healing, leadership, and legacy. 

Through her coaching, corporate work, and global movement, Railey is helping therapists and entrepreneurs elevate their impact by mastering the one skill that changes everything: human connection.

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THIS WEEK’S JOURNAL PROMPT:  

If you could wake up tomorrow and be anywhere, doing anything – what would your life look like?

_______________

WANT TO BE A GUEST ON THE IDEAL PRACTICE PODCAST?

We are always looking for interesting guests who have something inspirational to share or practical to teach that will help our particular audience be a better CEO of their private practice.

Whether it’s a success story, a unique way of serving clients, a mindset shift that changed the game for you, a business system, strategy or process that you’d like to share, or any

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Last week, I had a wonderful conversation with Gordon Brewer, host of The Practice of Therapy podcast, about how to keep your private practice going when your life is completely falling apart.  It touched me so deeply that I wanted to come back this week and dive in with some of my own thoughts.

Because here's the thing... life happens to all of us sooner or later, right? Whether you're clocking in for someone else or running your own show, challenges are a fact of life. 

But when you're the CEO of your practice, you don't always have the luxury of just calling in sick. You've got clients counting on you, maybe staff who depend on their paychecks, and your own financial wellbeing hanging in the balance. 😵‍💫

So how do you keep your practice going even if it feels like everything is crumbling around you? 

Well, there are lots of ways, turns out. And today, I thought I’d share a bit of guidance from my own 25+ years of hard-earned experience - keeping practices running through some pretty intense life storms.

In this episode, you'll hear:

• The key to keeping your sanity when life starts falling apart.
• The best way to prepare yourself for the unexpected.
• The key signs that your business might be heading for trouble.
• EXACTLY what to do when disruption hits.

This episode was a personal one for me, because - well - #life.

I've navigated infertility treatment while launching my first practice, managed international adoptions while moving houses, and later - handled divorce, illness, aging parents, and out-of-state moves - all while keeping the business doors open and serving my clients well.

It didn't get easier over the years, but I definitely got better at it.

So today, I want to share some ideas for how you too can navigate choppy waters when the storms come - because they will.

Give it a listen.

~Wendy

P.S. Do you have a favorite way of coping at your practice when life gets messy? Send me an email at wendy@WendyPittsReeves.com and share your experience. I’d love to hear! 

P.P.S. If you’re enjoying the podcast (as many of you tell me you are!), could you help me spread the word? Are there two friends or colleagues you know who could really use a boost of encouragement each week? Please share this episode with them. They’ll thank you!

_______________

MENTIONED:  

Episode #160 - How Do You Serve Clients When You're Barely Surviving, Yourself? A Conversation with Gordon Brewer

Episode #146 - I Had No Idea How Important a Professional Will Was - And Then I Met Robyn Miller.

_______________

FREE RESOURCES: 

COACHING:  Need some help with your practice?

Got a problem in your practice that you can’t solve? Have an idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click here for details.

QUICK START CONSULT: www.wendypittsreeves.com/consult

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Gordon is the owner of Kingsport Counseling Associates, a group practice, and host of The Practice of Therapy podcast. (Gordon is way ahead of me. He’s approaching his 400th episode!)

He also has an extremely powerful story to share … For 13 years, Gordon successfully ran and grew his practice all while at the same time serving as primary caregiver for his beloved wife through her battle with breast cancer, brain surgery, and eventual passing in 2023. 💔

And yet somehow, even through all of that, he managed to build a sustainable practice that could support his family, serve his clients, and give him the flexibility to be present for what mattered most.

How did he do that? And what can we learn from his experience?

In this episode, you'll discover:

• The specific systems that allowed him to step away from his practice when needed, while still supporting his team and clients.
• The ONE thing Gordon prioritized when starting his business (and how it paid off when the unimaginable happened).
• The ‘non-negotiables’ that helped get him through the toughest times (even if they sometimes made him feel guilty).
• A core coping strategy that Gordon used, and why it was both a blessing and a curse. 

The truth is, folks, we never know what's coming our way. And sometimes, life may have a way of demanding everything from us right when we think we can't give any more.

But as Gordon shows us, when you build the right foundation and tend to some healthy business basics right from the start, you can weather almost anything (all while still serving your clients and supporting your family).

Give this one a listen.

~Wendy

P.S.  If this topic resonates with you, you may also want to be sure you listen to Episode 146, where I spoke with Robyn Miller about how important it is to have a professional will.   

P.P.S. And hey, if you enjoyed this episode, can you give us a thumbs up? Maybe even a 5 star review and a few words over on Apple Podcasts or even Spotify? 

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TODAY’S GUEST:  GORDON BREWER

L. Gordon Brewer, Jr., MEd, LMFT, therapist | podcaster | trainer | speaker | writer, is a licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is also the voice behind The Practice of Therapy Podcast, providing information and resources for clinicians starting, growing, or scaling private practices.  Gordon has worked in the human services and mental health fields for over 30 years. He has previously worked in agency settings and is currently in private practice as a therapist. He is the owner of a group therapy practice, Kingsport Counseling Associates PLLC, located in Kingsport, TN. He has also served as an adjunct instructor and internship supervisor at East Tennessee State University.

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Rosanne is a psychotherapist and consultant who specializes in helping parents, children, and early childhood support professionals understand their OWN nervous systems so they can be more present and more regulated in their work and relationships.

But here's why I love Rosanne's story so much … She came to private practice from a place of complete burnout, not at all sure that she could make this work. But in just 3 years, she's built a thriving 6-figure practice, not only with some super savvy business smarts, but also by learning to honor her own nervous system instead of overriding it constantly.

In this episode, you'll learn:

• What your "window of tolerance" is and how staying in it can completely change how you show up as a therapist (and as a human).
• How to spot the sneaky signs that you're overriding your nervous system, and what to do as soon as this shows up for you.
• Why reaching for your phone during work tasks is actually a nervous system cue (AND what it’s trying - desperately - to tell you).
• A simple but powerful technique Rosanne uses when she starts to feel overwhelmed in the middle of a session (and why she shares this with her clients, too). 

We've been taught that pushing through, working harder, and ignoring our body's signals is somehow noble or professional. But as Rosanne says so beautifully: "Self regulation is not a luxury, it's leadership."

And you know what? She’s right. 

So give this one a listen, guys.  Because taking better care of yourself - and your nervous system! - is also part of having an Ideal PracticeTM.

~Wendy

P.S. “Okay Wendy - THAT was interesting….!“ If that’s what you find yourself saying as you listen, would you please share a little love with a 5 star review and a few words over on Apple Podcasts or Spotify?

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TODAY’S GUEST:  ROSANNE CARTER 

Rosanne Carter is the founder of Kavana Consulting and an Infant & Early Childhood Mental Health Therapist with 20+ years of experience. As a hard-of-hearing clinician raised by Deaf parents, Rosanne brings deep insight into communication, culture, and nervous system dynamics. 

Grounded in neuroscience, attachment, and polyvagal theory, her work supports families and professionals in building nervous system awareness and co-regulation skills. Rosanne specializes in translating research into practical tools that strengthen connection and resilience in parent-child and professional-child relationships. Her work is rooted in the belief that nervous system understanding transforms relationships and fosters meaningful, lasting change.

Her Website: www.kavana-consulting.com

Instagram: www.instagram.com/msrosannecarter

Facebook Group: www.facebook.com/groups/275235528901335/

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

…getting sick more often, and having to cancel appointments with clients she loved - all because she’d lost any semblance of control over her calendar.

Funny isn’t it? How easy it is for us to get ourselves in trouble - just because we want to be there when our clients need us, or - heck - because we’re trying to make a living. 

But it happens - a lot. And it breaks my heart. 

I used to be the same way - until I finally made the decision to try something new, and maybe - just maybe - change the way I set up my work week, just by changing the way I handled a client’s requests for an appointment. 

Such a small thing. Such a big impact. 

It took me a good three years before I was finally willing to try it, to set up a scheduling app in my practice so that clients could schedule without calling me.

I fought that idea because I thought I would be giving up control - and I couldn’t have been more wrong. 

In this episode, you’ll learn: 

1. How losing control of your weekly calendar can impact everything: your health, your ability to be there for your clients, and your income. 
2. The simple change you could make that would totally serve your clients but still give you complete control over how your day goes and how you structure your time. 
3. The step by step process I went through to implement this change in my own practice, and the completely unexpected win-win it turned out to be for everyone. 

AND I’ll share with you how my client got her life back - and so can you. 

Seriously - I know the way most of us handle this. We pull out our little planner at the end of a session, look at our client, and say, “So! When would you like to come back?” 

And the back and forth begins. 

There’s a better way, y’all. And your clients will love it as much as you do. 

Give this a listen. 

~Wendy

P.S. Have you shared your review yet over on Apple Podcasts? If you do, not only will that make me very happy, but there’s a really good chance that I’ll read it as part of a future episode. Would love to hear from you, my friends! xoxo

_______________

MENTIONED:  

• Acuity Scheduling
• Calendly
• GenBook
• Google Calendar
• OnceHub
• Simple Practice
• Therapy Notes

_______________

COACHING:  Need some help?

If your crazy all-over-the-map schedule is only PART of the problem you’re facing, maybe you and I should take a closer look and see if we can get your private practice to a better place. Consider scheduling yourself a Quick Start Consult. I'm serious about your success - so we don't just talk about your business. We work on it together. (And I have a simple follow up option if you need a little more!) 

Click below for details.

QUICK START CONSULT:  https://www.wendypittsreeves.com/consult

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

If this sounds familiar, you'll love what I have for you today, because I'm talking to the ever-so-organized Ariana Refsdal about creating systems that actually work for creative, intuitive healers like us.

Ariana is a business systems expert who helps mission-driven entrepreneurs streamline their back office operations through a more holistic approach. 

And, she knows that organizing our office isn’t what we get excited about - so she wants to make this easier for all of us. The better things are behind the scenes, the better we’ll be with our clients - right? 

Right!  (She gets us, friends.)

So in this episode, you'll learn:

• The 3 systems every practice owner needs to have in place (and why you need them sooner than you think!).
• The one system that will help you get out of your own way, so your business can finally grow.
• How to onboard your clients in a way that sets boundaries AND makes them feel supported from day one. (I love that.)
• Why systems don’t have to be complicated to be powerful, plus which system you should implement first.

This conversation really hit home for me. 

Because here's what I know about you… You're amazing at the clinical work, the healing work, the magic you were called to bring to your clients. 

But if behind-the-scenes chaos is keeping you up at night or distracting you during sessions, then something's got to give.

So give this one a listen.  Because when your business runs smoother, you just feel better.  

You do better work, you show up more for your clients…

…and you make more money too. 😎

What’s not to love about that?!

~Wendy

P.S. Can you help a friend out?  I will be reaching out to other podcasts soon as a potential guest myself, so I can share some of what we do here on Ideal Practice for others. What podcasts do YOU listen to that you think I should reach out to?

Please reach out to let me know!

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TODAY’S GUEST:  

Ariana Refsdal is an Aligned Business Strategist who helps mission-driven entrepreneurs simplify their systems, optimize their operations, and build a business that supports the life they actually want to live. 

With a background in virtual support, project management, and strategic planning, she bridges the gap between vision and execution—especially for purpose-led founders who feel stuck in the back end of their business.

Ariana believes your business can be both impactful and easeful, and she’s here to help you reclaim your time, attract aligned clients, and move forward with clarity and confidence.  

Her Website: www.inspiredvirtualcollaborations.com

LinkedIn: www.linkedin.com/in/inspiredvirtualcollaborations

 Her Gift for You: www.inspiredvirtualcollaborations.com/systems-mini-guide

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

In this episode, I've brought back one of my favorite guests - the brave and oh-so-creative Gary Katz - for a deep dive into the magic of experiential work.

Gary is a licensed therapist and founder of the Center for Intimacy Recovery, a group practice with services now in seven states around the U.S.  

He's also the most wonderfully creative human who takes therapy way beyond the traditional office setting. 

We're talking surf therapy in New York, boxing classes with clients, even summer camp for 80 year olds …

But there's more.

Gary has brought that same creative spirit he uses in his clinical work to the connections he has with colleagues, too. 

With his "Therapy Tribe", he’s created a whole community for mental health professionals that is equally creative - and fun! - with pickleball, salsa dancing, summer camps and Mexico retreats! 

(He thinks we therapists need more play in our lives. I think he’s right.)

In this episode, you'll learn:

• Why physical exhaustion can be a helpful "backdoor" into helping clients connect with their bodies (particularly those with a history of abuse or trauma).
• How one experience while surfing with a client completely transformed his perspective as a therapist (... and what crashing waves can teach us about our feelings and emotions 🤔).
• Important factors that you need to consider BEFORE you take a client on an experiential session (because this is NOT something you do casually).
• The super simple (but incredibly powerful) way you could start exploring experiential work right away.

So, if you've ever had a little voice in your head whisper, "What if I tried something different with my clients?" - this episode is for you.

Because maybe, just maybe, YOUR willingness to step out of your comfort zone is the exact medicine your clients need to step out of theirs.

Give it a listen.

~Wendy
xoxo

P.S. So was I right? Did you love this? If so, could you give us a quick review or thumb’s up over on Apple Podcasts or Spotify? Thank you SO much! 

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TODAY’S GUEST:  

Gary Katz is a psychotherapist and founder of The Center for Intimacy Recovery, centered in New York, which focuses primarily on intimacy and relationships. The practice has grown into a large group practice of 20 therapists, 12 weekly groups (all private pay), now with therapists in 7 or 8 states across the country.

Without a sense of intimacy with oneself, people can’t fully experience intimacy with someone else. Our hearts are fragile so we develop strategies to keep them safe and avoid getting hurt. The Center for Intimacy Recovery helps clients find ways to have the intimacy and connection in life that we are all seeking. 

Website: www.intimacyrecovery.com
Email: garykatz@intimacyrecovery.com

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Yikes - that went fast. 😳

So how are you doing with those big goals you set for your practice back at the start of the year? If you’re not sure, or if it’s been a while since you’ve checked in with those goals - this is for you. 

The truth is, most of us can only handle about 90 days’ worth of focus at a time anyway, so checking in with a quarterly review is actually the best way to pause, reflect, and course-correct if needed. 🤓

In this episode, you’ll hear 4 simple questions you can use to guide your thinking as you reflect on your progress over the past 90 days. Then, we’ll use that reflection to revisit your intentions and map out your plan for the next 90 days, too.

#Winning!

Those big plans you mapped out at the start of the year? They still count. The key to making them real, though, is this kind of process. 

So sit down, grab a pen and a notebook, get comfortable, and get ready…

Today, I’ll walk you through a simple 4-part journal exercise that will give you a powerful framework to review your goals and ensure that you stay aligned as you work towards them with intention.

Because life happens, right? 

And I get it.  It’s all too easy to get busy, to get overwhelmed, and just … lose sight of the big picture.

But not today! 

Today, YOU are the one driving the bus, and your business follows your lead. 😎

(Am I right?)

So give this a listen - and make some time to really sit with this process so you can get the most out of it.

Your future self will thank you! 🥰

~Wendy  

P.S. If you’re the type who likes to go deeper, be sure to check out this free resource I’ve got for you too. Click here to get your copy of the Quarterly Success Checker. → www.wendypittsreeves.com/quarter. It’s a perfect guide for those who like a more comprehensive process. :)  

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FREE RESOURCE: The QUARTERLY SUCCESS CHECKER
If you’re like me and you love taking a deep dive into the planning process for your practice, then you might want a little more than the 4 questions I’ve outlined in today’s episode. Try those as a place to start. And then try this.

For you, I’ve got something else. Click on the link below to get your no-cost copy of the Quarterly Success Checker. This free tool is much more comprehensive, and will give you an even deeper sense of where your progress is, and where you want to go next.

Here’s the link:  www.WendyPittsReeves.com/quarter

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Because the truth is, I always love the sheer variety of different ways that we can serve our clients. 

So today, I thought I’d share my own story with you, and tell you about a slightly crazy thing I did back in the day. 😁

Today, you’ll hear the wild story of how I turned a simple observation about some of my clients into "Secret Adventures for Courageous Women" – a monthly experiential program that ran for three years and changed everything.

You’ll hear:

• The one (amazing!) thing that happened to each woman who joined one of my experiences. (Every. Single. Time.)
• The exact, 7-step framework I used to design my experiences (spoiler alert: one of them may involve dancing 💃).
• Some of the more surprising things that can happen during experiential therapy (even when you plan carefully down to the last detail).
• How I learned to create experiences that worked beautifully, powerfully, and repeatedly (… plus - the ONE thing I would have changed). 

Y'all, this was never just about the experience itself. 

It was about watching women discover they could handle way more than they ever imagined. It was about seeing them come back as completely different people. A foot taller, eyes brighter, empowered in ways that surprised us both…

And here's the thing – you may have your own version of this hiding in plain sight. 

Maybe it’s time to stop talking and start doing.

Give this a listen, and then ask yourself: How could you introduce even a tiny experiential component to your client work?

I'd love to hear what adventures your mind starts to cook up!

~Wendy

P.S. “WHOA Wendy - THAT was crazy… and also cool!”
If that’s what you’re saying to yourself as you listen, would you please share a little love with a 5 star review and a few words over on Apple Podcasts or Spotify? 

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THIS WEEK’S JOURNAL PROMPT:  

How could you introduce an experiential creative component to your client work? Even a small one?

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COACHING:  Need a Quick Start Consult? 

Got a problem in your practice that you can’t solve? Have an idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click below for details.

QUICK START CONSULT: https://www.wendypittsreeves.com/consult

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

I’m speaking with Julie Jerrolds, an LPC Supervisor and EMDR-certified therapist from the beautiful Seymour, Tennessee - right up the road from me. :)  Julie is the visionary founder of Open Reins Counseling, where she provides her clients with a combination of equine-assisted therapy and EMDR.

In this inspiring conversation, you’ll hear how Julie’s built a thriving, unique practice that truly embodies her passions, blending deep clinical skill with the healing power of nature and horses. 

You’re also going to learn:

• The first step to take when starting out in a new niche (and why you’re probably more ready than you think).
• Why your practice has to evolve over time, and how to know that you’re evolving in the right direction.
• Why healers need to experience healing too – and what an impact that will have on your own practice going forward.
• A beautiful ritual Julie uses to draw a line under her day and disconnect from work at the end of it.

Y’all, there is a lesson here for all of us … There is so much more that we can do as therapists than just sit in a room and talk with someone once a week.

I have always been a huge fan of experiential work. I also love seeing a therapist who finds creative ways to expand what she’s already offering. Julie has shown us a power example of what’s possible here.

Imagine what could happen if you gave yourself permission to think outside of the box.  To dream bigger.  To think differently.  To find a way to combine one or more of your passions and serve your clients deeply in the process.

Would that be FUN? 

Well, here’s the really fun part … it’s your business, and you get to design it any way you want. So - why not play with that a bit? ;) 

Just ask Julie!

~Wendy

P.S. “Oh my gosh, I love this Wendy!“ If that’s what you find yourself saying as you listen, would you please share a little love with a 5 star review and a few words over on Apple Podcasts? Your support means more than you can imagine, and helps us get discovered by others who could use this kind of encouragement. Thank you!  🙏

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TODAY’S GUEST:  JULIE JERROLDS

Her Website: www.openreins.com

Her Journal: Daily Mindfulness Journal

Instagram: https://www.instagram.com/open_reins_counseling 

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MENTIONED:  

Episode 12: Make More Money. Do More Good. How Bonnie Barclay Tripled Her

Episode 24: A Life of Service and Adventure: The Inspiring Journeys of Amye Cole, LMFT

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

I'm chatting with the lovely Berlyn Komar, founder of Planted Marketing and the Greenhouse community, who specializes in helping purpose-driven brands create authentic, aligned content marketing that actually feels good.

Berlyn brings a refreshingly practical approach to a topic that leaves most of us feeling overwhelmed. She's sharing how to make social media work FOR you rather than drain you - and it's simpler than you might think.

In this episode, you'll learn:

• Why you don’t need to be active on every social media platform (and the two things to consider when choosing which platforms to post on).
• Why Berlyn still posts regularly on Instagram – even though it has NEVER brought her a client (and the one key benefit that it has provided).
• How to transform ONE piece of content into an entire month's worth of social posts, blogs, and emails … all without extra work. (I loved this one, y’all. 🥰).
• A simple strategy to use if you’re worried about being judged by friends and family when you show up online. 🥸

Here's the truth, my friends…

When your marketing flows from a place of ease and truth - when it's an authentic invitation to connect rather than a desperate grab for attention - people will feel that difference. And they'll be drawn to you naturally.

So take a deep breath, because you don't have to do it all. 

You just have to find what works for YOU. (And this episode will help!)

~Wendy

P.S. Are you on Facebook or Linked In? Those are the 2 places I tend to be. (Sorry Instagram!) Would love to connect with you there. Send me a request and tell me you heard this invite here! :) 

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TODAY’S GUEST:  BERLYN KOMAR 

Berlyn Komar is a seasoned digital marketing strategist and founder of Planted Marketing, a full-service agency specializing in organic content marketing for purpose-driven brands. 

With over a decade of experience, Berlyn has helped countless small businesses and solopreneurs grow by building authentic marketing strategies. She also founded The Greenhouse, a membership community that provides affordable, hands-on marketing support for solopreneurs navigating the challenges of DIY marketing. Passionate about empowering women entrepreneurs, Berlyn combines strategic expertise with a creative, values-driven approach to business growth.

• Her Website: https://plantedmarketing.com/ 
• TikTok: https://www.tiktok.com/@plantedmrkting 
• Instagram: https://www.instagram.com/plantedmrktng/ 
• LinkedIn: https://www.linkedin.com/company/planted-marketing 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

• Learning how to network with community business leaders and government officials, many of whom I initially found quite intimidating.
• Learning how to promote myself and my colleagues with confidence and clarity, standing on the value I knew we brought to our region even before I had that confidence myself.
• Learning how to lead a team, design a program, launch a regional conference, and eventually - run for office - even though I’d never done anything like that in my life. 

And so much more.

Today, I’ll tell you how I did it, how I faced those fears and did what needed doing, every single time.

Turns out - even though I was running on intuition - there was a structure to my process, every time. Today, I’m introducing you to the Courage to Confidence Success Cycle(c), a go-to process I’ve used to face fear and reach new heights over and over again.

In this episode, you’ll learn:

      1. …about the complete 7 step process that worked each time I knew it was
          time to grow as a practice owner.
     2. …the one step you must take before you figure out the ‘how’, not after, even
          though most people would do it the other way around.
     3. …the unexpected, unpredictable, and often kind of amazing ways that one
          small courageous step will teach you to lead in ways you didn’t even know
          you had in you.

Whether you’re gathering the nerve to invite a colleague you’ve always admired to coffee, making your first hire, or heck - buying an office building - it’s all scary.

But you already have the courage inside. It’s only in taking action that you’ll build the confidence to match. And the C2C Success Cycle will lead you all the way through.

So give this a listen.

And the next time your business calls you to move forward, whisper a quiet, “Ok”.

And begin.

You can’t see it, but I’m over here, cheering wildly, for you.

~Wendy

P.S. Got something that’s calling you forward now? Shoot me an email and tell me about it. Send it to Wendy@WendyPittsReeves.com. I’d love to cheer you on!

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THIS WEEK’S JOURNAL PROMPT:

If you were not fearful, what would you do?

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FREE RESOURCES

There are certain tools and resources that I’m asked for repeatedly. So, to make those easier for everyone to find, my team has gathered them into one place so that you can grab what you need when you need it. Click on the link below and help yourself!

https://www.wendypittsreeves.com/free-resources

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

That’s what Melissa Snow said to me when we first met to discuss her possible appearance on the podcast. And just like that, I was hooked.

Her point? 

She went on to explain that our network is our strength,  and finding ways to build deep connections with others is the healthiest, and fastest, way to grow your practice. 

After all - who are you more likely to get a referral from? An insurance company? Some ad you run on Instagram? 

Or a colleague who knows you, trusts you, understands who you serve - and values your work? 

I know the answer to that - and I bet you do too. 

But soooo many healers in private practice fall on the introverted end of the social scale. We’re not shy mind you - not at all. We just prefer deeper, richer conversations over the mad chaos of a Chamber coffee where all that matters is how many business cards you manage to give away. 

Ugh. 

Yeah. We hate that. :) 

But networking, when handled the way Melissa teaches us to handle it, can be a much better experience. And in today’s episode, she’ll share some of that with you.

In this episode, you’ll hear: 

• All the other reasons networking is a smart strategy, way beyond the chance to get a few referrals. (One of my own experiences led to a whole new conference for adolescent girls…)
• Several creative ways to build satisfying professional relationships you’ll actually enjoy, relationships based on connections - not transactions.
• What to do when you attend a networking event and it doesn’t go so well. (It’s not what you think.)
• How imposter syndrome may be holding you back. (My clients talk about this a LOT.)
• What a “fishing pole” friend is, and how handy it could be to have one. (I loved this one so much! 🤭)

You might hear a networking nightmare or two as well. But by the time you get to the end of this lovely conversation, I’m betting you’ll be excited about getting out there to meet a few new folks. 

And they’ll be excited to meet YOU too. 

This networking thing matters more than you may know - but it can also be more fun than you’ve ever believed. 

Still not sure? Give this a listen. 

~Wendy

P.S. If you’re enjoying the podcast (as so many of you tell me you are), could you help me spread the word? Do you have friends or colleagues who could use a new business besty? Please share this episode with them. (Hey! #Networking!) They’ll thank you!

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TODAY’S GUEST:  MELISSA SNOW 

Melissa is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics.  

And THAT’s what we’re talking about today. Good stuff!

HER WEBSITE: www.powerfulwomenrising.com
HER PODCAST → Powerful Women Rising - A Business Podcast for Female Entrepreneurs: https://bit.ly/45j4wBY

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

(I love even the sound of that.)

In this episode, you'll hear her practical, step-by-step breakdown of the Profit First system (it's simpler than you think).  We also explore the crucial (and often overlooked) connection between your money habits and your mindset –  and even how your body feels about money.

You're also going to learn:

• How to guarantee that your practice will be profitable, starting TODAY.
• A common mistake that causes 85% of businesses to fail (and what to do instead).
• A subtle but powerful grounding technique to use when dealing with money stress or making financial decisions.
• The simple system that will let you pay yourself a bonus every 3 months. 🥳

Guys, I loved Shannon’s energy, and I think you will too.  

So, give this a listen.  Because when you take the time to do this work and take care of your ‘money stuff’, you thrive, and your business thrives. 

And guess what, so do your clients. 🥰

~Wendy

P.S.  Are you already following these principles in your practice? If so, I’d love to hear from you. How has this impacted your business?

(Oh - and don’t forget to leave a review for us! Thank you!) 

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TODAY’S GUEST: SHANNON SIMMONS 

Shannon Simmons is Fit For Profit’s founder and CEO. As a business owner, she knows what it’s like to face challenges and feel overwhelmed by finances, from childhood and beyond. Her passion for helping small business owners comes from a time when, as a practicing accountant and bookkeeper, she couldn’t pay her OWN tax bill. As a result, she decided to overhaul her business, starting with the foundation: her financial system.

Today, she helps  professionals who are passionate about finally finding their profit too.

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MENTIONED: 

Her Website: https://fitforprofit.com/
Facebook: https://www.facebook.com/fit4profit
Instagram: https://www.instagram.com/fit4profit/
LinkedIn: https://www.linkedin.com/in/shannonsimmonsffp/
YouTube: https://www.youtube.com/@fitforprofit3890

Book: Profit First by Mike Michalowicz   

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com