If you’re ambitious…

If you see opportunity everywhere…

If your brain lights up with new ideas, programs, certifications, and partnerships…

But at the end of the month you’re wondering why revenue didn’t move the way you expected…

This episode is for you.

Today we’re talking about something most notary entrepreneurs are never taught — opportunity cost.

Opportunity cost is the hidden trade-off behind every decision you make in your business. Every time you say yes to something, you are automatically saying no to something else.

The problem? Most people never stop to ask what that “something else” might be.

In this solo episode, Bill shares a candid look at one of his own entrepreneurial weaknesses: chasing shiny objects. As someone who leads with Enneagram Type 7, the enthusiast, Bill openly talks about his tendency toward FOMO — fear of missing out — and how constantly saying yes to new opportunities nearly sabotaged his ability to build anything meaningful.

You’ll hear how that realization changed the way he approaches growth, focus, and decision-making today.

In this conversation, you’ll learn:

• What “shiny object syndrome” really is and why entrepreneurs struggle with it
 • How opportunity cost quietly drains momentum from your business
 • Why being busy often feels productive but doesn’t actually move revenue
 • The psychological and neurological reasons your brain chases novelty instead of execution
 • A simple framework for evaluating whether a training, call, or opportunity is worth your time
 • How to ask the powerful question: “What am I avoiding right now?”

Bill also shares the guardrails he uses today to keep ambition from turning into distraction — including reflection periods, quarterly focus, and daily execution habits that keep the business moving forward.

If you’ve ever felt like you’re working hard but progress is slower than it should be, this episode will help you step back, refocus, and make better decisions about where your time and energy actually go.

Because the difference between a drifting business and a thriving one is rarely talent.

It’s focus.

And every “yes” carries a hidden cost.

Listen in and ask yourself the question most entrepreneurs never stop to consider:

What is this decision costing me?

Resources Mentioned

High Performance Notary Community
 Join for free and connect with a community focused on execution, visibility, and building real notary businesses:
https://www.skool.com/notary/about

About Bill Soroka

Bill Soroka is the founder of Notary Coach and the High Performance Notary community. He is an entrepreneur, trainer, and author dedicated to helping notaries build sustainable, profitable businesses through consistent action, strategic visibility, and relationship-based growth.

Why would someone hire an apostille agent when they could “just send the paperwork themselves”?

That question sits at the heart of this episode.

In this conversation, I sit down with Judi Lawrence — widely known as the “Queen of Apostilles” — to unpack what clients are really paying for when they hire a professional apostille agent.

Most beginners think apostille services are about knowing where to send documents. But as you’ll hear in this episode, the real value goes far deeper than mailing paperwork to the Secretary of State.

We discuss:

• The emotional state of most apostille clients (confusion, urgency, deadline pressure)
 • Why rejection avoidance is one of the most important professional skills
 • What happens behind the scenes in a properly handled apostille job
 • Why “just call the Secretary of State” is not a business model
 • The difference between being a document runner and a professional facilitator
 • How time and opportunity cost impact profitability
 • Why pricing cannot be copied from Facebook groups
 • What “the market bears” really means in your state
 • Why developing strong notary skills is non-negotiable

If you’re searching for apostille training, wondering how to become an apostille agent, or struggling to price your apostille services confidently, this episode will give you clarity.

You’ll hear why:

Apostilles are not “toothpaste.”
 Every job is different.
 Time is your most valuable asset.
 And professionalism is what commands higher fees.

We also talk about one of the biggest mistakes new apostille agents make — underestimating their indirect costs. Communication time. Research. Travel. Rejection prevention. Timeline management. These are the hidden components that separate profitable businesses from burned-out operators.

If you want to build a sustainable apostille business instead of guessing at fees or underpricing your services, this conversation will help you think like a professional.

Because clients aren’t paying for a stamp.

They’re paying for certainty.

They’re paying for someone who understands the process deeply enough to carry the weight for them.

If this episode resonates and you’re ready to go deeper into apostille workflow, Hague vs. non-Hague countries, rejection prevention, structured pricing, and building a real apostille revenue stream, explore the World of Apostilles training inside High Performance Notary.

Learn more at:
 NotaryCoach.com/apostille 
 Skool.com/notary

If you found value in this episode, share it with another notary entrepreneur and leave a review — it helps us reach more professionals who want to elevate the standard of this industry.

If you’re a notary wondering whether there’s a real future beyond loan signings, this episode will challenge how you think about your role, your business model, and the kind of work you want to be doing long-term.

Bill Soroka sits down with Dean Eason-Williams, a North Carolina Notary Public, estate signing specialist, educator, and founder of NotaryCLT Services—the first signing company built exclusively around estate signing ceremonies.

Dean’s story mirrors the experience of many notaries. He entered the industry focused on loan signings, skeptical of new opportunities, and unsure whether estate planning work was even a real niche. Through personal loss, hands-on experience at the signing table, and years of working directly with families and attorneys, he made a decisive pivot into estate planning and trust delivery—and never looked back.

We talk about why estate signings feel fundamentally different from transactional work, and why presence, empathy, and professionalism matter just as much as technical accuracy. Dean explains what notaries often underestimate about the emotional weight of estate planning appointments, and why he intentionally uses the phrase estate signing ceremony to describe the work.

You’ll also hear practical insights on:

• How notaries can stay compliant and confident without crossing into unauthorized practice of law
• The importance of understanding estate documents well enough to ethically redirect signer questions
• Why attorneys value notaries who can reduce friction instead of creating more work
• What led Dean to walk away from loan signings and build an estate-only signing company
• How quality assurance is becoming the defining factor for the next evolution of signing companies
• Why specialization creates stability, higher-value appointments, and stronger professional relationships

Dean also shares the motivation behind his book, From Trust to Transfer, a practical, plain-language guide written specifically for notaries who want to conduct estate planning signing ceremonies with clarity, confidence, and care. The book focuses on real-world scenarios, document familiarity, ethical redirection language, and helping notaries overcome fear when stepping into this work.

If you’re feeling burned out by low-pay signing services, race-to-the-bottom pricing, constant reprints, or work that feels purely transactional, this episode introduces a different model—one built on trust, service, and sustainable business growth.

We also close with a bigger conversation about legacy: what it means to raise the bar in the notary profession, why doing the work well matters decades later, and how notaries can become part of the solution instead of another point of failure for families.

This episode is especially relevant if you are:

• a new notary exploring alternatives to loan signings
• an experienced notary ready to pivot or specialize
• interested in estate planning, trust delivery, or working with attorneys
• curious about building a signing business around quality and professionalism

Before you move on to the next episode, remember this:

Insight alone doesn’t change a notary business.
 Execution does.

Join my free Skool community here

Contact Dean Here:

NotaryCLT Services

https://www.notaryclt.com

Apex Mentorship (Skool)

https://www.skool.com/notarycltapex

From Trust to Transfer on Amazon

https://a.co/d/06R9DjRq

Fingerprinting is one of those businesses most people think they understand—until they actually look under the hood.

In this episode, Bill Soroka sits down with Brandon Edwards of Secure Biometrics for a candid, no-fluff conversation about what it really takes to build a fingerprinting business that lasts. Not a side hustle fantasy. Not a quick cash grab. A real, compliant, professional service business that grows alongside increasing demand for identity verification, background checks, and security.

What makes this conversation different is that it doesn’t start with tactics. It starts with truth.

Too many people assume fingerprinting is limited by state contracts, that Live Scan is the only path, or that if their state “has a provider,” there’s no room for them. Others believe the business is overregulated, impossible to break into, or only viable in a handful of locations. Some think demand is slowing, when in reality the opposite is happening as compliance requirements tighten across industries.

This episode dismantles those assumptions—not by hype, but by experience.

You’ll hear why federal background checks open the door nationwide, why ink fingerprinting is still very much alive and profitable, and how fingerprinting services quietly support everything from employment and licensing to immigration, healthcare, education, and professional credentials. This is not a shrinking market. It’s an expanding one—because trust, compliance, and identity security are becoming more important, not less.

Just as important, this conversation addresses the internal shifts required to succeed.

Entrepreneurship in fingerprinting (or any compliance-based business) demands a different mindset than gig work. You have to stop thinking like a technician waiting for assignments and start thinking like a service provider building relationships. You have to embrace structure instead of resisting it, understand regulations instead of fearing them, and play the long game instead of chasing quick wins.

Brandon shares what it took to build his business in a state where people told him it couldn’t be done, how consistency beat shortcuts, and why professionalism is the true differentiator in a low-barrier industry. Bill adds the bigger picture—how notaries and service professionals who lean into compliance and credibility don’t just survive market shifts, they benefit from them.

By the end of this episode, listeners will understand why fingerprinting can be launched and operated in all 50 states, how demand is driven by forces much bigger than local contracts, and why this business rewards those who commit to doing it right.

If you’ve been looking for a specialty that aligns with trust, stability, and long-term opportunity—or if you’ve been sitting on the sidelines because of outdated assumptions—this conversation will change how you see fingerprinting.

To learn more about the complete Fingerprinting Business Launch Bundle and see exactly how Brandon teaches this step by step, visit:

www.SecureBiometrics.co/notarycoach

This isn’t about chasing trends. It’s about positioning yourself where the world is already headed.

If you’ve ever received a call to notarize documents in a hospital, hospice, nursing home, rehab center, or skilled nursing facility and felt that instant pressure, this episode is for you.

Because hospital notary work isn’t “just another appointment.”

It’s some of the most meaningful, high-impact work a notary can do. It can also be one of the highest risk environments in the entire profession, because you’re often dealing with vulnerable signers, emotional family dynamics, time pressure, and documents that are commonly contested after the fact.

In this episode of the Sign & Thrive Podcast, I’m joined by my longtime friend and colleague, Laura Biewer of CoachMeLaura.com. We call her the GOAT for a reason. Laura is a notary expert with over 22 years of experience, and she’s relentlessly committed to raising the level of competence and confidence in the notary industry.

Laura also just released her first standalone book, The Compassionate Notary, a field guide for notaries who operate inside medical facilities.

In this conversation, we break down what it really takes to show up professionally in high-stakes environments where you may only get one chance to do the job correctly.

What you’ll learn in this episode:

• Why hospital notary work feels intimidating (and why that fear is valid)
• The most common documents notaries encounter in medical facilities, including powers of attorney and healthcare directives
• How to protect yourself with proper intake, screening, and documentation
• Why competence and “staying in your lane” matters more than ever in a hospital setting
• How to slow down, plan for interruptions, and avoid rushing the signer
• What medical facilities and staff actually value in a professional notary
• How to become the go-to notary in your community for bedside and facility appointments
• Simple, real-world marketing strategies to get consistent medical facility work through relationships and online visibility

One of the biggest takeaways from this episode is simple:

Medical facility notary work isn’t intimidating because you’re not good enough.
 It’s intimidating because it matters.

If you’re a notary who cares about people, wants to do meaningful work, and also wants to operate with confidence, structure, and professionalism, you’re going to love this episode.

Learn more about Laura and her book:
 CoachMeLaura.com

Join Bill’s free High Performance Notary community:
 https://www.skool.com/notary

In today’s episode, we dig into the three questions that determine the growth, stability, and long-term profitability of every notary business. These questions are simple, but they’re powerful—and most notaries aren’t asking them often enough, or deeply enough, to create the momentum they want.

We break down each one with clear, actionable steps you can implement today:

1. How do I get more customers?
Learn how to boost your hyperlocal visibility, optimize your Google Business Profile and website, strengthen your directory listings, and build an online presence that helps clients find you when they need you. We’ll also cover the role of outreach, prospecting, partnerships, and your existing network in attracting consistent business.

2. How do I earn more revenue per appointment?
Discover the skill sets and services that increase your value on the spot—from trust deliveries to apostilles to reverse mortgage signings—and how positioning yourself correctly can make every appointment more profitable.

3. How do I earn more revenue per customer over their lifetime?
This is where real business growth happens. We talk through the lifetime value of a client, how to build lasting relationships at every appointment, and the simple follow-up and content strategies that keep you top-of-mind for future business and referrals.

If you’re a notary entrepreneur looking for predictable revenue, stronger client relationships, and a business that doesn’t rely on luck or loan signing cycles, this episode gives you the roadmap.

Keywords: notary business, mobile notary, notary entrepreneurship, apostille services, Google Business Profile, hyperlocal marketing, prospecting for notaries, outreach strategy, notary revenue, high performance notary, business growth for notaries, client lifetime value

The Missing Piece of a Complete Estate Plan: How Notaries Are Building Legacy-Focused Businesses
with Bill Soroka and Jon Braddock

Are you a mobile notary public looking for new ways to increase your income, diversify your services, and offer something that truly matters?

In this episode of the Sign & Thrive Podcast for Notaries, host Bill Soroka is joined by Jon Braddock, the CEO of My Life & Wishes and creator of the Legacy Vault, to explore one of the most meaningful and profitable opportunities in the notary business today.

Together, they break down how the Legacy Vault is solving one of the most heartbreaking problems families face—disorganization and confusion after the death or incapacitation of a loved one—and how notaries are uniquely positioned to deliver the solution.

You’ll learn how this tool fits naturally into what notaries already do, how it elevates your professional value, and how it can help you build a purpose-driven business that stands out in a crowded market.

What You’ll Learn in This Episode:

• Why most estate plans are incomplete—and how the Legacy Vault solves that problem
• How notaries are helping protect families by offering the missing piece of a complete estate plan
• How to create additional income streams as a notary using digital tools like the Legacy Vault
• Why notaries are trusted advisors in key life moments—and how to leverage that trust
• The business model behind the Notary-Partner Program (keep 100% of sales revenue, total pricing freedom, and no geographic limitations)
• How to position yourself as a trusted resource for attorneys, financial advisors, and families
• How to add value without sounding salesy—and why this service often “sells itself”

Who This Episode Is For:

• Mobile notaries looking to increase income outside of loan signings
• Notary signing agents who want to diversify their services and stand out
• Certified Notary Trust Delivery Agents (CNTDAs) looking to expand their estate planning offerings
• Apostille agents, fingerprinting professionals, and wedding officiants wanting to build long-term client relationships
• Notaries who want to get off the hamster wheel of low-fee appointments and inconsistent income

Why This Matters:

82% of Americans say estate planning is important. But only 31% have a will, and just 11% have a trust. Even fewer have all their vital information organized, stored securely, and accessible when it matters most. The result? Expensive court delays, family conflicts, and emotional chaos—at the worst possible time.

The Legacy Vault is a simple, secure platform that helps families organize documents, passwords, healthcare directives, final instructions, and even personal legacy messages. It’s peace of mind in a digital box—and it’s now available exclusively through trained notary partners.

As a notary, you already serve at the frontlines of life’s most important transitions. The Notary-Partner Program gives you a way to deepen those relationships, elevate your role, and build a recurring revenue stream that fits naturally into your business.

Whether you want to earn more per appointment, create passive income, or bring more purpose to your work, this episode will inspire new ways to grow your notary business with heart—and strategy.

Resources Mentioned:

• Learn more or become a Notary Partner: https://www.notarycoach.com/partner
  
  
• Explore the Legacy Vault: https://www.mylifeandwishes.com/
  
  
• Read Click Here When I Die by Jon Braddock on Amazon

The mobile notary and loan signing industry is filled with opinions, misinformation, and yes, a whole lot of noise. Some say you need certification to succeed. Others say you’re being scammed if you even consider paying for education. So what’s the truth?

I’m here to tell you straight: Certifications are 100% voluntary—but for the right notary, they can be a total game-changer.

In this episode, I pull back the curtain on what certifications actually do (and what they don’t), why haters love to hate, and how to navigate the noise with integrity, strategy, and confidence. You’ll hear:

• Why certification is NOT required—but often helpful
• What continuing education actually does for your business (think: confidence, credibility, and conversations)
• How to spot toxic energy and hypocrisy in the industry
• The crabs-in-a-bucket mindset and why it’s holding good notaries back
• How to stop collecting certifications and start putting them to work
• Why implementation is the missing link in most notaries' growth

We’ve got notaries from all walks of life joining this industry—white-collar professionals, single parents, career switchers, retirees, and people starting over. So when someone says “You don’t need that,” they’re often speaking from their place of privilege and experience—not yours.

Education is how we shine the light back on the path we’ve walked so others can find their way, too.

Mentioned in This Episode:

💼 High Performance Notary (HPN)
Join our results-driven notary entrepreneur community and build the business—and habits—that get you clients.
Try it FREE for 7 days → https://www.notarycoach.com/hpn

📘 Certified Notary Trust Delivery Agent
Want to work directly with estate planning attorneys and help families with one of life’s most important documents?
Become a Certified Notary Trust Delivery Agent 

🌎 Certified Apostille Agent
Want to help people navigate international document authentication? This is a high-value, low-competition niche.
Get certified as an Apostille Agent 

🏡 Reverse Mortgage Signing Professional
Love working with seniors? Learn how to guide them through reverse mortgage transactions with confidence and compassion.
Become a Certified Reverse Mortgage Signing Professional  

What You’ll Learn in This Episode:

• Why certifications are tools—not trophies
• How to think critically about who you’re following online
• What “crab in a bucket” energy looks like (and how to escape it)
• The difference between having knowledge and using knowledge
• Why investing in yourself scares some people—and why you should do it anyway
• How certification sparked new revenue and opportunities in my business
• What makes a program legit (and how to tell when it’s not)
• How to build a notary business that reflects your values, skills, and goals

And if you’ve got a certification (or five) sitting on your desk that you haven’t put into action yet… consider this your nudge to DO something with it.

Want my personal blueprint for consistency, growth, and getting in front of more clients?

It’s called the Daily Do’s, and I teach them inside High Performance Notary. You’ll build the habits, systems, and mindset that create lasting success in this business—and I’ll guide you every step of the way.

Are you a notary who cringes at the idea of networking mixers, small talk, or cold outreach? Same.

I’m Bill Soroka, and in this episode of the Sign & Thrive Podcast, I peel back the curtain on how I built a multiple six-figure notary business—as a hardcore introvert. I’m not the “hide under the table” kind of introvert (okay, sometimes I am), but I am someone who needs a nap and some Golden Girls after too much peopling.

If the idea of marketing yourself to estate planning attorneys makes you want to melt into your couch cushions, this episode is for you. And good news: your introversion isn’t a problem—it’s your unfair advantage.

In this episode, you’ll learn:

• Why introverts make exceptional notary entrepreneurs—and how to use your quiet strengths to win;
• How Warren Buffett and Bill Gates used their introversion to quietly dominate their industries;
• The three V’s that define your dream attorney clients: Vision, Value, and Volume;
• The exact email strategy I used to start 98 real conversations with attorneys (that turned into 16 paying clients);
• Why you need a referral list before you ask for a referral—and how to build one using my free template;
• Where to find estate planning attorneys (hint: LinkedIn, bar association directories, Google, and more);
• My proven follow-up sequence that converts silence into opportunity;
• What to say in that first meeting—without pitching, posturing, or panic attacks;
• And how to clearly and confidently explain your services using John Ruhlin’s “Big 4” Clarity Statement.

This episode is part pep talk, part how-to guide, and 100% permission for you to market your notary business without pretending to be an extrovert.

You don’t have to be loud to build a thriving notary business—you just have to be thoughtful, consistent, and willing to send that first message.

If you’ve ever told yourself, “I’m too introverted to market my business,” I challenge you to listen to this episode all the way through. Then, send one email. That’s all.

You’ll be amazed what happens when you show up—not as someone else—but as you.

Episode Resources:

• 📝 Referral List Template
  Download the exact referral list template I recommend you build before reaching out to estate planning attorneys:
  https://www.notarycoach.com/blog/the-3-lists-that-will-transform-your-notary-business-and-how-to-build-them 
• 📖 Blog Article: The Introverted Notary’s Guide to Marketing to Estate Planning Professionals
  Missed the original article this episode is based on? You can read the full blog here (Releases 4/4/25):
  https://www.notarycoach.com/blog/the-introverted-notary-s-guide-for-marketing-to-estate-planning-professionals 
• 💡 Learn More About High Performance Notary
  Join a community of thoughtful, motivated notary entrepreneurs building profitable businesses on their own terms:
  https://www.notarycoach.com/hpn 

Key words and phrases:  introverted notary marketing strategies, mobile notary marketing plan, how to get estate planning attorney clients, notary referral list template, email marketing for notaries, notary cold outreach examples, how to get more notary clients, how to be a successful notary without networking, notary prospecting email script, trust delivery agent training, local notary marketing tips, LinkedIn for notaries, how to find attorney clients as a notary, introvert business success story 

 Are you showing up in local search, or are you invisible online? In this episode of The Sign & Thrive Podcast for Notaries, Bill Soroka breaks down the critical mistakes most notaries make on directory profiles, and how to fix them using today’s SEO and AI-driven search best practices. Whether you’re listed on Google, Yelp, or a notary-specific directory like Gotary.com, these tips will help you attract more clients and make your profile work for you 24/7. 

What You'll Learn in This Episode:

• Why most notary directory profiles are failing to show up in search
• How AI and local SEO are changing the game for mobile notaries
• Five simple, powerful tweaks to boost your visibility (without hiring a copywriter)
• Why your headshot and headline matter more than you think
• How to write an “About” section that speaks to both clients and search engines
• The truth about keyword stuffing and how to use natural language instead
• How reviews, certifications, and up-to-date contact info build trust fast
• What to do today to make your listings stand out from the sea of sameness

Who This Episode Is For:

• Mobile notaries and loan signing agents who rely on local SEO to attract clients
• Apostille agents, trust delivery notaries, and general notary work pros
• Notaries listed on Gotary.com, Google Business Profile, Yelp, or other directories
• Any notary entrepreneur who wants to future-proof their visibility in an AI-first world

Your Profile Might Be Costing You Business

Most clients won’t search for you by name. They’ll type in things like:

• “Mobile notary near me”
• “Apostille service in [City]”
• “Notary for trust documents in [State]”

If your listing doesn’t clearly communicate what you do, where you do it, and who you help, you’re missing out on leads that should’ve been yours.

This episode helps you fix that, fast.

Why Gotary.com Is Different

Bill also shares how Gotary.com, the directory he founded, is specifically designed to feature the most reliable, professionally trained notaries—and how he actively promotes it to estate planning attorneys, law firms, and title companies nationwide.

Unlike other passive directories, Gotary.com is proactively marketed to decision-makers—the actual people hiring notaries for trust deliveries, apostilles, real estate closings, and more.

You’ll also learn about:

• The Certified Notary Trust Delivery Agent (CNTDA) credential and how it positions you as a premium notary for estate planning pros
• The benefits of Gold and Platinum Gotary listings (like client reviews, custom links, priority placement, and outreach inclusion)
• Why it’s not too early to get listed—especially with a free Basic profile available for notaries just getting started
• How to take advantage of limited-time upgrade deals for more visibility, trust, and leads

Ready to Get Found by the Right People?

Claim your free listing and start optimizing your online presence today:
 https://www.gotary.com/join

Referrals are the secret weapon of business growth, but not in the way most people think. In this episode of The Sign & Thrive Podcast for Notaries, host Bill Soroka reveals the power of smart referrals—not just getting them, but giving them.

When you become the person who connects people, solves problems, and makes life easier for others, you don’t just get referrals—you build a reputation that brings opportunities you never saw coming.

What You’ll Learn in This Episode:

✔️ Why giving referrals is the fastest way to get them
✔️ How to position yourself as a trusted resource in any network
✔️ The Trust Triangle—why strategic introductions lead to more business
✔️ The 3-Tier Estate Planning Referral System that sets you apart
✔️ How to avoid common networking mistakes that sabotage relationships

Why This Matters for Notaries

Loan signings aren’t falling from the sky like they used to, but billions of documents still need notarization every year. By leveraging referrals, you can build a sustainable business that thrives no matter what’s happening in the market.

Bill shares real-life stories of how simple introductions have led to high-value clients, unexpected income streams, and long-term partnerships. Whether you're an introvert or a natural networker, these insights will help you become the notary everyone remembers.

The 3-Tier Estate Planning Referral System

Want to break into the lucrative world of estate planning notarizations? This framework helps you create easy referral pathways for clients and professionals:

🟢 Tier 1: Estate Planning Attorneys – Find and build relationships with multiple attorneys to match clients with the right fit.

🟢 Tier 2: Legal Document Preparers – Offer a budget-friendly alternative for clients who don’t need an attorney.

🟢 Tier 3: DIY Estate Planning Platforms – Provide resources for self-directed clients while earning passive referral income.

Common Networking Mistakes to Avoid:

🚫 The Transactional Tactician – Only reaching out when you need something
🚫 The Referral Hoarder – Afraid to share contacts, thinking it reduces your own business
🚫 The Lazy Connector – Saying, "Just Google them" instead of making a warm introduction

Your Homework: Start Giving Referrals Today

1️⃣ Pay attention to conversations – Listen for phrases like “I need a good [attorney, CPA, real estate agent]”
2️⃣ Make thoughtful introductions – A quick email or text can set the foundation for lasting business relationships
3️⃣ Give first, receive later – Build your social capital, and the referrals will come back like a boomerang

Resources & Next Steps

Download Bill’s Free Referral List Template – Stay organized and make better referrals effortlessly

Learn More About Certified Notary Trust Delivery Agents – The most profitable niche for mobile notaries  

Join High Performance Notary – Get access to Bill’s personal referral network inside the Prosperity Hub

Gotary.com 

Article: How to Make Memorable Introductions in Your Network

Articl

If someone in your city asks ChatGPT for a notary recommendation, would your name come up? If not, you could be losing business without even knowing it.

AI-driven search is changing the way people find local services, including mobile notaries, loan signing agents, and apostille professionals. While most businesses are still focused on Google SEO, the real game-changer is understanding how AI-powered search engines like ChatGPT, Gemini, and Perplexity decide which businesses to recommend.

AI search doesn’t work like Google. Instead of relying solely on keywords and business listings, it scans the internet for businesses that have:
✅ Consistent business information across multiple platforms
✅ Strong, recent reviews on multiple sites, not just Google Business Profile
✅ Mentions in blogs, articles, and “best of” lists
✅ A conversational, well-structured website optimized for AI search queries

🚀 6 Ways to Get AI to Recommend Your Notary Business:

📌 1. Optimize for Conversational AI Search
AI responds to full, natural language queries—not just keywords. Instead of stuffing your website with “mobile notary [city],” optimize for real questions.

✔ Write FAQ-style content on your website
✔ Create blog posts that answer common notary questions
✔ Structure your site with clear headings and easy-to-read sections

📌 2. Keep Your Google Business Profile Updated
Your Google Business Profile (GBP) is still critical—but AI looks beyond just Google.

✔ Ensure your business name, address, and phone (NAP) are 100% consistent across Google, Yelp, and business directories
✔ Use the Q&A feature in GBP to add relevant, AI-friendly questions and answers
✔ Regularly post updates and service highlights

📌 3. Get Reviews on Multiple Platforms
AI trusts businesses that have strong, recent reviews across multiple sources.

✔ Get reviews on Google, Yelp, Facebook, Nextdoor, and Thumbtack
✔ Encourage clients to leave detailed, natural-sounding reviews (not just “Great service!” but full sentences about their experience)
✔ Respond to every review—AI values businesses that engage with their customers

📌 4. Get Featured on “Best Notary” Lists
AI loves “best of” lists. If someone searches “best mobile notary in [city],” AI will likely recommend whoever appears on these lists.

✔ Apply to be listed on local business ranking sites
✔ If no list exists—create your own blog post on your website! 

📌 5. Get Mentioned in Blogs & Online Articles
AI pulls from news articles, blogs, and business directories to determine credibility. The more mentions you have online, the higher you’ll rank.

✔ Get featured in local blogs, news articles, or business spotlights
✔ Contribute guest posts to local business websites
✔ Engage in LinkedIn and Alignable discussions where professionals recommend notaries

📌 6. Ask AI Why You’re Not Ranking & Fix It
Here’s the ultimate AI SEO hack—just ask ChatGPT why your business isn’t ranking.

🛠 Try this prompt:
 “If I were looking for a mobile notary in [city], which businesses would you recommend and why?”

AI will tell you exactly who is ranking and what they’re doing right. Then use that information to optimize your business and outrank competitors.

AI search isn’t coming—it’s already here. The notaries who start optimizing for AI-driven local search today will be the ones dominating the market in the next 3-5 years.

Struggling to get more notary clients? Wondering why your phone isn’t ringing, even though you’ve got the website, the business cards, and the professional setup?

The missing piece is consistent prospect outreach—and in this episode, I’m breaking down the exact strategies that took my notary business from $1,000 a month to $20,000+ a month in just 90 days.

Here’s the truth: Most notary entrepreneurs don’t do enough outreach. Whether it’s fear of rejection, not knowing what to say, or just plain avoidance, many notaries leave money on the table by not following up with warm leads or by never reaching out to cold prospects at all. 

But when you commit to a simple, repeatable outreach system, your entire business changes.

What You’ll Learn in This Episode:

✅ The biggest mistake notaries make with outreach—and how to fix it

✅ The two types of outreach you need to master: Warm and Cold (and how to do both without feeling awkward or pushy)

✅ How I turned 26 failed businesses into a thriving notary business—by making outreach a daily habit

✅ The Daily Do’s—eight simple prospecting actions that keep clients coming to you

✅ The 2-in-5 Strategy for researching cold prospects in just five minutes before reaching out

✅ Warm outreach scripts that make it easy to follow up with past clients, referral partners, and even friends and family

✅ Cold outreach strategies that don’t feel “cold”—including personalized emails, LinkedIn messages, and in-person visits

✅ How to overcome fear and resistance to outreach so you can start getting real results

Why Outreach is a Game-Changer for Notaries

Too many notary entrepreneurs think marketing is just setting up a website and waiting for clients to find them. But that’s not how thriving businesses work. Outreach—done consistently and strategically—is the difference between struggling for clients and having a steady stream of work.

I learned this lesson the hard way. After failing in 26 businesses, I was ready to throw in the towel again—until I finally got serious about prospecting. I committed to daily outreach, built a habit around it, and completely transformed my business. Now, I’m sharing everything I learned so you don’t have to waste time making the same mistakes.

Make Outreach a Habit—Not a Hail Mary

The biggest mistake I see notaries make? Inconsistency.
Sending one or two outreach messages and then giving up when there’s no instant result. Outreach isn’t a one-time thing—it’s a daily commitment. And when you stick with it for 90 days, you will not recognize your business.

Take Action & Join the High Performance Notary Community

If today’s episode gave you the wake-up call you needed, let’s take it even further. Inside High Performance Notary, we put these strategies into action together. I’ll walk you through my 9-Step High Performance Notary Action Plan, give you scripts and worksheets, and help you turn outreach into an effortless habit.

🔗 Join the community here → NotaryCoach.com

💡 Next Episode: I’ll break down my complete Daily Do’s framework, so you can build the prospecting engine that keeps your business thriving. Don’t miss it!

In this jam-packed episode, your host Bill Soroka reveals the two key sources of customers for your notary business and explains how mastering them can transform your career.

Bill starts by explaining that every successful notary business is powered by two “twin engines”: online visibility and your personal network. In today’s digital and convenience-driven world, prospects need not only to find you quickly but also to trust that you’re the expert they can count on. As a mobile notary, your role is vital in keeping commerce moving while protecting against mortgage fraud and identity theft. This episode dives deep into how to make your online presence work for you, ensuring that when someone searches for “notary near me” or similar phrases, you’re among the top choices.

Episode Highlights:

• Google Business Profile (GBP):
Bill reveals why GBP is the ultimate lead generation tool for mobile notaries. He debunks common myths – it’s completely free, you don’t need a website to get started, and you can keep your home address private. Learn how to set up, optimize, and maintain your profile so that every detail—from listing all your services to garnering positive reviews—helps you rank higher in search results. (Be sure to check the show notes for exclusive links to GBP Free & GBP Mastery resources!)

• LinkedIn Profile Optimization:
A professionally crafted LinkedIn profile is essential for credibility and online discoverability. Bill shares his top tips on creating a standout headline that includes your commission state and specialty services, using engaging cover images, and optimizing the “About” section. He also emphasizes the importance of engaging with posts through thoughtful comments and contextual shares to build lasting relationships and boost your personal brand.

• Professional Directory Profiles:
With numerous notary directories available, having an optimized presence on both free and paid platforms can greatly increase your visibility. Bill outlines key strategies—such as including a professional headshot, highlighting certifications, and adding a personable narrative—to ensure you stand out in a crowded market. He even names a few popular directories like SigningAgent.com and NotaryCafe.com.

• Social Media Strategy:
Although social media may not directly generate sales, it plays a crucial role in keeping you top-of-mind. Bill advises focusing on one platform at a time—using your personal feed or a business page—to share valuable content that reflects your passion and expertise, rather than overwhelming your followers with constant ads. Consistency and authenticity in your posts will help prospects remember you when they need notary services.

• Website Optimization:
Your website is more than a digital brochure—it’s a powerful tool designed to convert visitors into paying customers. Bill explains why it’s essential to invest time, money, and energy into creating a site that is optimized for search engines and user experience. Key elements include keyword-rich content, a clear call to action above the fold, integration of chatbots for instant communication, and the display of customer testimonials for social proof.

• Bonus Strategy – Google Ads:
For those ready to take their online visibility to the next level, Bill introduces Google Ads. Although this tool requires a willingness to learn about bidding strategies, keyword targeting, and campaign management, it offers the potential to dominate local search results. With an optimized landing page and a modest daily budget, Google Ads can serve as a powerful pipeline for attracting high-intent clients.

Check out these website and marketing solutions mentioned in the episode:

Hey Loc

Build Lifetime Notary Clients & Boost Referrals Fast with the S.M.I.L.E. Framework

💡 What if your next $20 notary appointment could turn into $2,000+ in lifetime value?

That’s not a gimmick—it’s a strategy. And in this episode of Sign & Thrive, I’m sharing exactly how you can make it happen.

Most notaries operate with a transactional mindset: stamp the document, collect the fee, and move on—only to start the hustle again to find the next client. But what if you could turn every single appointment into a long-term client and referral powerhouse?

That’s where my S.M.I.L.E. framework comes in. This system—part of my Top of Mind Method—is designed to help you:

✅ Create loyal, repeat customers who seek YOU out
✅ Build a network of referrals without awkward asking
✅ Leverage every appointment into a lasting relationship
✅ Break free from the cycle of always chasing new business

What You'll Learn in This Episode:

🔹 The two biggest misconceptions about client retention (and why they’re costing you money)
🔹 How much it REALLY costs you to constantly find new customers (hint: 5X more than keeping an existing one!)
🔹 The 5 powerful steps of S.M.I.L.E.:

• S – Solve Their Problem
• M – Masterfully Deliver Your Services
• I – Implement an Ironclad Follow-Up System
• L – Leverage Long-Term Connection Strategies
• E – Expand Your Knowledge & Your Network

🔹 Why leaving a business card behind is NOT enough to stay top of mind
🔹 How to shift from “just a notary” to a trusted resource in your community
🔹 The simple but powerful question you MUST ask every client to ensure repeat business

Most notaries don’t take these extra steps. They’ll say it’s common sense—but it’s NOT common practice. That’s why those who apply these strategies stand out and earn exponentially more.

Your Notary Business CAN Be Different

Imagine this: Instead of constantly scrambling to find new customers, your phone rings with repeat clients who already trust you. You’re not just a notary—you’re a go-to professional with a thriving business built on referrals and relationships.

💡 If they needed a notary once, they’ll need one again—or they’ll know someone who does.

This episode is packed with actionable steps to help you stop grinding and start building a sustainable, profitable notary business that gives you financial freedom and flexibility.

📲 Want Ongoing Support & High-Performance Strategies?
Join me and hundreds of motivated notary entrepreneurs inside the High Performance Notary Collective 

Join HPN Here

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode22

Episode 22: Stephanie Maloney walks us through her life as a notary for estate planning.

Stephanie Maloney is the Director of Client Services at Premier Estate Planning, based in Arizona but assisting clients in all fifty states with their Estate Planning needs.

Book a free consultation with Stephanie HERE.

Episode Description:
Have you been "shoulding" all over yourself about getting your Medical Directives, Last Will & Testament, or even a Living Trust in place? Me too! Even as an advocate of the importance of these documents, I've found myself dragging my feet, procrastinating, and avoiding the process altogether...until now. My guest, Stephanie Maloney, is in charge of Client Services at Premiere Estate planning, and on this episode she shares her passion and her lessons about a necessary subject that many of us avoid. Part of the joy of being the Notary at an Estate Planning Appointment is the peace of mind it brings to the signers. Now it's your turn to enjoy that peace too! And, frankly, there's no better way to understand the process AND the documents, then to go through it yourself.

Episode Highlights:
2:13   Estate Planning: It's about putting our permission slips in place before a problem happens in our lives. Most people think estate planning is for wealthy, older people. But actually, it's about being in control of our decisions, under all circumstances, for both our medical care and our financial lives.

17:48   Who needs a trust? Anyone who has minor children needs a trust.

36:25   Do it. Don't wait another month or another year. At least take your consultation now.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode22

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode20

Episode 20: Bill delves into the Top of Mind Method, and how it provides even more value.

Episode Description:
As customers flow into our Notary business, we're faced with many different ways to represent our brand and demonstrate our expertise. These opportunities, when optimized, help deepify relationships, clearing the path for something that can last beyond one single transaction. Because, if your customer needed a Notary once, they'll need one again. Or, at the very least, they'll know someone who does. Through years of experience, Bill has built the framework for the Top of Mind Method, and the 13 Opportunities you have to connect deeper and provide even more value to your ideal customers.

Episode Highlights:
3:22   The challenge is that when things are going good and your phone is ringing off the hook, it's real easy to push aside all the fundamental business practices that help businesses succeed in the long run.

6:49   Results don't lie. They can be harsh sometimes, but they're true.

12:42   The top of mind method is basically 13 opportunities we have from the first time we interact with a client until they are in our database. And it can be a perpetual cycle of connection and adding value.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode20

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode19

Episode Description:
Selecia has built an amazing business working as a mobile notary, a Justice of the Peace in Florida, a wedding officiant at the Rainbow Notary Nuptials, and an advocate of RON (remote online notary) - tapping into the expat community needs around the country.

You can learn more about Selecia at www.rainbownotaryandnuptials.com

Episode Highlights:
38:56   The cream always rises to the top - the people that are studying, the people that are looking, the people that are working on their Google My Business page, the people that are taking extra classes, the people that are expanding, the people that are doing Apostille, etc, etc.

37:41   It's 2022, we marry everyone! Black and white, older and younger, tall and short, gay or straight. Love is love!

42:01   Anytime someone needs a notary it's a life-changing event for them.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode19

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode18

Episode 18: Listen to how Vanessa is expanding her own personal business, as well as showing others to do the same.

Vanessa Terry is the Founder of Notary2Notary, the nationwide notary training program, On-Time Notary, her nationwide signing service and iNotarize, her new Electronic Notary Platform. She loves training and provides resources in the notary industry across the country. She was also named 2021 Forbes Next 1000 Entrepreneur who is changing the way people work.

Visit our website to learn more about our training at www.notary2notary.com

Episode Description:
Are you feeling afraid of not making enough money as a loan signing agent with the rising interest rates? You're not alone! And where some Notaries are stressing, others are expanding. Many of our peers are finding opportunity everywhere! Listen to this conversation with Vanessa Terry about how she's expanding her own personal business, as well as coaching others to do the same. There are additional income streams AND ways to warm up your current network to get more business right now.

Episode Highlights:
1:06:54   The first thing I always tell new notaries to do is join a local chamber of commerce.

1:04:22   Attend five client-getting events every single year. This will radically change your business.

1:02:52   You've got to reduce the amount of time you spend with energy vampires. Those are the people that suck the life out of a conversation or a meeting. And you'll know these people because when you walk away you'll feel exhausted.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode18

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode17

Episode 17: Jane Wenning shares her wisdom on improving your mental and physical well-being.

“When you love who you are, you become healthy, strong and unstoppable.  This is true transformation – body, mind and spirit.  This is the gift I want to share.” 
Bio – Jane Wenning

Jane Wenning is a certified Medical Technologist with a degree in Clinical Laboratory Science.  She is an Athletic Trainer, and Health Mentor who has been helping people improve their mental and physical health for over 20 years.  During high school and college, she was overweight, struggled with eating disorders, had low self-esteem and brain fog.  Obtaining a degree in Clinical Laboratory Science and working with athletes, Jane merged these two worlds together to create a structured wellness plan focused on four pillars – Recovery, Emotional Energy, Nutrition, and Movement.   Outside of her degree she has spent hundreds of hours learning about nutrition, longevity, brain health, sleep, interval training, fasting, epigenetics and estrogenics.  Jane now equips motivated people with the tools to transform into healthier and stronger versions of themselves to look younger, have more energy and  live life with vitality. 

Website for download of bio-optimization tools and / or survey 4-pillarshealth.com
Or email her directly at jane4pillarshealth@gmail.com

Episode Description:
Have you ever felt too embarrassed about the way you look or feel about yourself to even walk into an escrow office or networking meeting? Or do you just run out of energy halfway through the day and give up on all the things you know you "should" be doing today?  Is the stress associated with major changes in your business getting you bogged down? Jane gets it. Jane Wenning has been helping people improve their mental and physical well-being for over 20 years. As an entrepreneur herself, she understands how difficult it can be for mobile workers to stay active and eat in a way that energizes us. From her own experience, she adapted the Four Pillars of Health and she shares her journey from body shame to acceptance and abundance in today's episode.

Episode Highlights:
7:16   You have to give yourself compassion. Because if you don't, you're just going to continue to to keep yourself in that place of hurt. And you can never heal from a place of hurt.

37:30   Take out a piece of paper and start journaling "gratitude". You cannot be grateful and angry at the same time.

30:47   The four pillars are recovery, emotional energy, nutrition, and movement.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode17

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode16

Episode 16: Hear Janessa's journey to building a thriving General Notary Work business covering two States!

Entrepreneur since 2004, Notary since 2017, Janessa stumbled into Notary work while I was looking for something to add to her real estate income. Little did she know it would become a main source of income!

Originally living in Orange County and then moving to St. Louis, she figured out how run successful notary businesses in two different States. Now she is working to expand her areas of coverage and become more efficient in process and procedures.

Learn more about Janessa here:  http://www.NotaryNewbiesMentor.com and www.facebook.com/groups/notarynewbiesgroup



Episode Description:
Janessa sees opportunity everywhere! And as a serial entrepreneur, she usually turns that opportunity into a business. Hear how she built a thriving Loan Signing business in Southern California, and then MOVED to the heart of the midwest. Through a commitment to Search Engine Optimization and building relationships centered on trust, she now has a thriving business based mainly on GENERAL Notary Work in BOTH states!

Episode Highlights:
4:31   What if you moved to a different state? Would your Notary business continue to thrive? Janessa West's sure did, in unexpected ways. Listen to the Sign & Thrive Podcast for Notaries now.

46:24   How do you plan your growth? Janessa West shares her strategies for building a Notary empire across the country.

37:34   Have you considered using Google Ads to help grow your Notary business? Janessa has some suggestions to help you get more customers.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode16

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode15

Episode 15: Hear Nicola's passion about building her business and serving the Notary community.

Nicola Jackson manages the Training and Education Department at the National Notary Association. Her group of 14 instructors conduct the California required Notary training statewide approximately 800 times a year. She also manages the NNA hotline that answers over 12,000 questions monthly from Notaries across the country. Nicola spent most of her career with the NNA as a seminar instructor where she taught Notary law seminars in 17 states and is highly regarded as a subject matter expert in Notary laws and practices. Nicola also helped develop the NNA’s award winning Notary Signing Agent Certification course.

Follow her @notarynicola on instagram 

Episode Description:
Nicola Jackson manages the Training and Education Department at the National Notary Association, providing support for Notaries all over the country. Have you used the NNA Hotline yet? That's her team! She's also a passionate Notary Public that found the bureaucracy of loan signing work fristrating. So, she decided to get really great at Specialty Notary Work and loves both her job, in service of Notaries through the NNA, and her Notary business, in service to the public at large.

Episode Highlights:
4:55   If you want staying power in this business, you have to be a great Notary, diversify your income streams, and button up your Search Engine Optimization.

5:26   Tell everyone you're a Notary Public! And then tell them again! When they, or their friends, need one, they'll remember you.

8:24   Get really great at being a Notary Public. Go to training and events. Connect with your peers. Have a support system in place.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode15

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode14

Episode 14: Listen in to Judi describe the opportunities in becoming a apostille.

Judi Lawrence, dubbed the Queen of Apostilles, owns and manages the Lawrence Institute for Notaries where she teaches her famed certification course, The World of Apostille. She also has a physical office location for her Notary services in central Philadelphia.

Learn more about the World of Apostille certification course on the Notary Coach website at www.notarycoach.com

Episode Description:
18 months ago, no one knew what an apostille was. Today, the Notary world is on fire with the Apostille Agent opportunity and my guest today, Judi Lawrence, is a central force in making it mainstream. Learn what it means to be an Apostille Agent, the importance of doing this work correctly, and what Judi is doing to match her graduates & crew with opportunities across the country.

Episode Highlights:
9:23   If you're going to do the work of an Apostille Agent, take the time to learn how to do it right. These documents are important to your customers. They're counting on you.

22:32   Have you ever thought about having a physical location for your Notary business? A place where customers can come to you? Judi Lawrence has a high-traffic location and shares her perspective.

42:29   Judi shares her top referral partners for apostille work. Do you know who your ideal customer is for this line of service? With clarity comes customers!

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode14

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode27

Episode 27: Clyde shares his journey in building the Notary practice he loves.

Clyde Heppner is a full-time mobile notary public and certified loan signing agent in Missouri. He is a graduate of both Carol Ray’s Notary2Pro training and Bill Soroka’s “Sign and Thrive” Loan Signing Course.

Clyde came this career after being the Coordinator of Research for the Kansas City, Missouri Public Schools during its court order desegregation. He left the district for a position with Sprint (now known as T-Mobile) where he worked for 18 years as an executive.

Clyde is a graduate of the University of Minnesota ­ Morris, and holds an advanced degree from the University of Nebraska, Lincoln. His training is in Experimental Psychology and Applied Statistics. Clyde spent time as an adjunct faculty member and sat on business advisory boards. In all of his roles, he learned how to make connections with people and solve problems.

Like other notaries public, Clyde attempts to follow a standard of care for journaling, but he was unable to find a journal that would accommodate the process he wanted to follow. So, he set out to design a journal that would mirror his work flow. From different design layouts, reviews with notary public experts and loan signing trainers, and a beta trial with notaries public, the Integrity Notary Journal™ emerged. The journal quickly became an Amazon Best Seller and enjoys the support of many notary signing agents today.

Learn more about the journal at https://mobilenotarykc.com/integrity-journal

Episode Description:
Clyde not only created one of the most highly reviewed Notarial journals in history with his Integrity Journal, but he is also building a Notary practice that he loves. Listen in this week as Clyde shares his strategy for building B2B relationships with attorneys, escrow, and more, to diversify his income streams.

Episode Highlights:
6:41   Self-reflection can give you the information to shift gears, or even pivot, during turning points of life and business.

35:59   Following the curiosity string can lead to innovation and passion in your business.

49:08   How do you answer your inner critic when it asks, "Who do you think you are?"

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode27

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode11

Episode 11: Learning the ins and outs of the RON platform with Amy Seitz

Amy Seitz is the Creator/founder, and CEO of CyberizeIt.com, an online Notarization platform that helps Notaries build their RON business.

Explore more at https://notary.cyberizeit.com/

Episode Description:
We've all heard about RON-Remote Online Notarization. Join me with my guest this week, Amy Seitz, a fellow Notary who saw an opportunity to build a business (and a RON platform) as a virtual Notary. She shares the good, the bad, and the strategy she used to create a successful online business as a Notary Public. If you're wondering if RON is right for you, don't miss this episode!

Episode Highlights:
4:43   Despite some challenges, Amy Seitz paints the picture of opportunity for those that are exploring Remote Online Notarization. Is RON in your future?

20:47   Building your Remote Online Notary business is similar to building your in-person Notary business: Through digital presence and relationships.

59:05   This work matters! Tune-in to Amy's compelling "why" she works so hard to be of service to her signers, and to the Notary community.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode11

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode10

Episode 10: Dan applies a simple three-step formula to his sales & service calls as a Notary.

Dan is a Notary from the Portland Oregon Area. He is very involved in Toastmasters and is currently chartering a brand new Toastmasters club specifically for the Notary Industry. He recently earned his Distinguished Toastmaster Award (DTM), and this new club, Notary Masters, should charter this spring.

Episode Description:
With over 25 years as a customer service trainer in call centers, Dan applies a simple three-step formula to his sales & service calls as a Notary. This establishes rapport, builds confidence, and creates more appointments. Plus, as a Distinguished Toastmaster, and founder of NotaryMasters, Dan provides a pathway to boosting confidence and improving presentation skills for mobile notaries and loan signing agents.

Episode Highlights:
14:28   Dan created a simple three-step framework to enhance conversation flow on his Notary service calls. This has resulted in more appointments and strong rapport.

37:34   Before you take on too many side hustles or additional streams of service and revenue, get really good at the service you are delivering... Nail it, Then Scale it.

43:46   The Toastmasters group for Notaries, NotaryMasters, can help increase confidence and presentation skills, helping you accomplish your main priorities as a Notary and business person- Expert delivery of your services and laying the foundation for a relationship that lasts beyond one single transaction.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode10

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode9

Episode 9: Sue discusses her strategies and habits that make her thrive as a Notary.

Sue Hope is the Small Business Owner of NotaryAssist Software which opened in 2007. She's also a Commissioned Notary Public in CA since 1999, a Loan Signing Agent, & Realtor in California since 2000.   Her Love of the Notary Community shines through in just about everything she does!  She also happens to love learning, collaborating and not sitting still in work or in life.   She's a Daughter, Wife, Mother and Friend. And, oh yeah, she really likes wine!

Connect with Sue and try your free trial of Notary Assist software at www.NotaryAssist.com  -  Support@NotaryAssist.com  -  Tech Support # 949-713-3570 

Episode Description:
Sue Hope lives into her name on this episode of the Sign & Thrive Notary Podcast. A Notary Public since 1999, Hope has ridden the roller coaster of this business, and as founder of the epic bookkeeping software, NotaryAssist, she's observed the habits and strategies of Notaries across the country that thrive in all sorts of economic conditions.

Episode Highlights:
21:11   Be the willow in the wind - be flexible, bend when appropriate, and adapt to your circumstances. Being too rigid damages relationships (and your spirit) and may lead to missed opportunities.

28:24   Sometimes the relationships we have with our signers last ten minutes, and sometimes they last ten years. Be open to the possibilities and just be you!

40:11   Stake your claim and build the business you WANT to work in every day. Whether done in flip-flops or a tweed suit, there's a brand niche to carve for yourself if you simply own it.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode9

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode8

Episode 8: Tax and business planning for mobile notaries.

Renea Dentman is a philanthropist and a serial entrepreneur. She is the owner of Ms Notary Consultant and California Notary Agency. Despite economic downturns, Renea has successfully run profitable businesses for the past ten years. She has used her knowledge and expertise in the business, tax, and notary industries to develop courses that teach others how to start successful Notary Businesses.

As a result, hardship pushed her to acquire a high degree of self-discipline, mental toughness, and hard work. This enabled her to complete her bachelor's degree by the age of 20 and begin her master's degree in accounting by the age of 21. This same work ethic and feeling of professionalism propelled her to the top of the Notary business coaching sector. Renea thinks that everyone of her clients have the desire and ability to overcome their excuses, overcome their fear about branding themselves, to achieve their full Notary business success potential. You will be pushed harder than you have ever been. Your limiting ideas and excuses will be challenged, but you will also have your loudest cheerleader, staunchest supporter, and lifetime champion at your side.

www.MeetRenea.com - consultant, conference, course

Episode Description:
This episode, featuring Renea Dentman, is PACKED with the ins & outs of five critical tips for tax and business planning for mobile notaries and loan signing agents. Did you know you can hire your kids and enjoy some legal tax benefits? Or that Notaries can opt to exempt their Notary Public revenue from their self-employment tax liability? Details on these and so much more on this episode of the Sign & Thrive podcast!

Episode Highlights:
11:57   When it comes to your vehicle deductions for your mobile notary and loan signing business, you have two options: Standard Mileage deduction or Exact. Listen in to detailed guidance from Accountant and Notary, Renea Dentman, on this week's episode of Sign & Thrive.

38:55   Tracking your expenses is critical to your tax efficiency and business success. Utilizing bookkeeping and quality financial advisors will help you get to the next level.

53:52   Your home-based office tax benefit is one of the most missed opportunities among mobile notaries and loan signing agents. Listen in this week as Renea Dentman shares her insight.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode8

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode7

Episode 7: Learn to optimize Google Business Profile to get notary business.

Jim Allen is a mobile notary and loan signing agent based out of Boise, Idaho. And he's also a Google business profile trainer just for notaries, and teaches how to get found on local Google searches.

Want more Speciality Notary Work? Optimize your Google Page by learning from Jim, to get the very most out of local notary Google searches: https://www.tickettailor.com/events/idahonotarysigningagent/666997/r/notary-coach

Episode Description:
Google loves Google! That means when people use the most popular search engine in the world to find a "Notary Near Me," YOUR Google Business Profile optimization is critically important. Jim Allen, a fellow mobile notary and loan signing agent, brings expertise from his previous IT & Marketing career to help notaries get more General (Specialty) Notary calls every single month. You don't want to miss this!

Episode Highlights:
8:04   Using Google Business Profile, a free suite of services, you can generate significantly more general notary work or Specialty Notary Work.

12:34   The best time to start your SEO was this time last year. The second best time is today. Start with the low hanging fruit, the free Google Business Profile.

37:45   People need a Notary WHEN they need a Notary. So, it's critical to adopt a strategy for hyper-local marketing using Google Business Profile and other SEO tactics. When your potential customers Google, "Notary Near Me," you want them to find YOU!

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode7

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode6

Episode 6: A deep dive into Kim's journey, and the systems and tools she's created.

To explore the Customer intake form or the Notary Ally journals, visit: www.notaryallies.com

Episode Description:
Kim Flanagan went from corporate to creator in her role as a mobile Notary. Putting herself in the shoes of her customers, she designed systems and tools to create ease in her appointments and it's paid off big time. She's also helped design products, like a customer intake form and luxury-feeling journal to help notaries be more efficient and stand out in a sea of sameness.

Episode Highlights:
11:07   When you adapt processes, habits, and routine, you free up headspace to be present and engaged with your customers. This allows for a relationship that can last beyond one single transaction.

13:51   When you looking for training, find a teacher that resonates with you as you get started. Then, never stop learning. Focus on learning just ONE thing that could help you.

24:53   Using a customer intake form, like the one designed by Kim at Notary Ally, helps you demonstrate your expertise when a client calls you. Move from "order-taker" to Notary Professional with the prompts and questions on this form.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode6

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode5

Episode 5: Hear Samantha's journey from being unemployed to a thriving Notary Public.

Contact Samantha here: https://linktr.ee/ganotarynation,
and https://hihello.me/p/30565423-60c6-469b-a5e1-1ba323b9523e 

Episode Description:
Samantha Smith joins Bill on today's conversation about the unexpected journey of a Notary Public. Samantha shares her "evolution" from unemployed to thriving in balance with gainful employment and a mobile Notary entrepreneurial endeavor. With a commitment to "service first," Samantha has built community in a business that cultivates joy and revenue.

Episode Highlights:
42:09   Samantha firmly believes you can serve your way to success as a Notary Public.

22:37   Sometimes the best way to recharge is to unplug.

43:31   If you're not evolving, you're dying. Keep growing!

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode5

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode4

Episode 4: Hear how Lori balances her 9 to 5, family, and her notary business.

Lori Morgan is the proud owner of "Sign Here and There Notary Services". She is also the founders of both the Level Up Notary Signing Agent Virtual Summit and the Notary Book Club. She’s worked in the industry as a commissioned Notary for over 8 years, based in Central Indiana. She’s passionate about encouraging newer Notaries. When she's not working or moderating a Notary-themed room on the Clubhouse app, Lori can be found traveling, attending live jazz shows or spending quality time with family and friends.

Notaries can connect with her via social media - Instagram  or LinkedIN  or Facebook

For info about the next Book Club Meeting  https://www.eventbrite.com/e/join-the-notary-cousins-for-our-may-2022-notary-book-club-selection-tickets-289027217187?aff=ebdssbonlinesearch

For info about the next Level Up Notary Signing Agent Summit  https://levelupnsasummit.com

I'll also moderate the upcoming Notary Philly Social with Judi Lawrence, featuring Laura Biewer, Amy Seitz with CyberizeIt, Laura Biewer with Coach Me Laura, Sue Hope with NotaryAssist and yourself. More info can be found at https://lawrenceinstitutefornotariesevents.com/fall-notary-event-2/

Episode Description:
Lori has a job and a family life that keeps her busy and fulfilled. And, she was looking for another passion project that could create another income flow when she discovered the career as a mobile notary and loan signing agent. Now, she balances it all and continues to grow and expand her business and enjoyment.

Episode Highlights:
15:08   Lori's daily gratitude practice helps get her back on track when life and business don't seem to be going the way she planned.

38:50   Lori shares how everyone has transferable skills from previous careers that will help you build your mobile notary and loan signing business

44:39   After she made her first $10,000 as a Notary Signing Agent, Lori realized this opportunity is real. She sought the advice of those who had the results she wanted, and blazed ahead.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode4

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode3

Episode 3: My interview with Griff about his journey into becoming a Notary of integrity.

Owner of Griffin Notary Services since 2018. Started being a notary to help out the general public by providing an affordable option to get notarial services for those that do not have an account with a traditional bank. Moved into providing loan closing services once I understood the growth of the housing market in my area. Married with two sons, oldest son joined in the business in 2021. Teach notaries via my YouTube channel about being in compliant with state law and building proper relationships with those that need our services.

Visit Griffin Notary on YouTube

Episode Description:
You may know him from YouTube as, Griffin Notary, or Griff. He's my guest this week on the Sign & Thrive Audiobook Podcast. Our topic is Notary Compliance-both legally, and with compliance with our hiring companies. Griff shares his perspective and approach to integrity and cultivating relationships that are built on trust and fidelity.

Episode Highlights:
13:32   Be part of the solution and find a way to "yes," that is both in integrity with the law AND, as Griff says, "gets everyone paid."

18:16   Griff shares that one of the ways he learns this business is reflecting back an taking notes on certain signing situations. This is often called an "After Action Review." What worked? What didn't? What can you do better next time? Check it out in this episode of the Sign & Thrive Audiobook Podcast.

28:55   Don't learn tips and tricks from unvetted trainers that teach you how to cut corners and pinch pennies. Find yourself a mentor or a system that keeps you focused on the money building aspects AND integrity of your role as a Notary Public.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode3

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode2

Episode 17: Advice from a first year notary who's killing it!

Jennifer Cooper is a wife, mom, and a full time notary loan signing agent as owner of JKC Mobile Notary. She's been in business since March 2021 and loves what she does. She's also started a Central California Notary Network group on Facebook that has 85 very active members . She's currently taking Judi Lawrence’s course to learn how to become an apostille agent and working hard on building lists and contacts. Jennifer is proficient at marketing herself and has begun teaching her Facebook group newbies how to do the same in their area.

You can learn more about Jennifer Cooper, or reach her here: www.jkcmobilenotary.com
or 559-212-4706.

Episode Description:
You'll love this episode featuring Jennifer Cooper from California. She launched her Notary business in March of 2021 amid the pandemic and now has 90% of her loan signing business through escrow-direct relationships. Plus, she receives about 250 calls for general notary work every single month. Listen to how she did it!

Episode Highlights:
12:13   As notaries, we often meet people on both their best days, and their worst days. Listen to Jennifer Cooper's experiences in compassion through her Notary journey on this week's episode of The Sign & Thrive Podcast

40:16   Jennifer Cooper's Notary business line rings on average of 250 times per month with potential general notary work. Hear how she does it on this week's Sign & Thrive Podcast episode.

49:21   Jennifer Cooper's advice for novice notaries is to trust yourself and keep stepping forward.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode2

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode1

Episode 1: Interview with Nick Colvill about creating the eJournal

Nick is the founder and CEO of Jurat, Inc, and Creator of the Notary eJournal.

Try the Notary eJournal for 30 days for just $1 at www.NotaryCoach.com/ejournal

Episode Description:
The Notary industry is still ripe for innovation for those with the courage to step into it. On this first official episode of the Sign & Thrive Podcast (beyond the book narration), our sponsor, and CEO of Jurat, Inc, and creator of the Notary eJournal, Nick Colvill, joins me. Nick is one of us! Mobile Notary. Loan Signing Agent. Signing Company owner. and now, tech-preneur.

Episode Highlights:
7:02   This industry is ripe for innovation! Nick addressed two main concerns for Notary journaling- Inefficiency and fingerprint capture.

28:47   Plugging in to this work as a mobile notary and loan signing agent can help not only your clients, but you! Nick gets lit up by his customer interactions and even as he moves more towards tech CEO, he schedules loan signing appointments to keep him connected.

10:07   The Notary eJournal is usable in just about every state, including California. If you're looking for another way to differentiate, check this out!

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode1

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

Your journal is one of the most important components of your role as a Notary Public. When done properly, your journal serves as your memory, documenting relevant circumstances surrounding an appointment. This helps better protect you and your signers, and there are two new journals I recommend for your consideration.
In most states, including California, Jurat, Inc.’s new Notary eJournal is an exciting and more efficient way to journal. With a special add-on device, it even digitally captures fingerprints. I’ve negotiated an incredible deal for you if you’d like to try it out. Click here for details: https://www.notarycoach.com/ejournal