The Flooring Business Podcast

Ep 07: From Commodity to Luxury - How One Flooring Dealer Built a $10M Brand With Page Nazarian

Thu, 02 Apr 2026 07:00:00 -0400

Today, Jerry Levinson sits down with Page Nazarian to talk shop on what it looks like to specialize in hardwood while most dealers are selling carpet, LVP, laminate, and tile. They get into the real differences in selling each category—from the measuring and seams in carpet to the perceived simplicity (and hidden complexity) of hardwood flooring, especially when you’re dealing with grading, variation, finishes, and manufacturing.

Page shares how he navigates clients choosing between “real” wood and synthetic options, how designers influence product decisions, and how factors like home style, ceiling height, and traffic play into what actually gets specified. They also dig into running a designer-driven business, landing large custom jobs, and what it takes to position yourself differently in a market where most products—and most competitors—look the same.

https://www.famehardwood.com/

https://www.instagram.com/famehardwoodfloors/

https://www.facebook.com/FameHardwood/

Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook

Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call

Profit Now 4 Flooring Dealers
https://www.JerryLevinson.com

Ep 06: Smooooth Operator - The Systems That Help You Grow Your Business With Chad Thomas

Tue, 17 Mar 2026 06:00:00 -0400

Jerry Levinson sits down with Chad Thomas, founder of ProjectsForce, and gets into what it actually looks like to run a modern flooring business today.

Chad shares how his time at Lowe’s led him to build a system that replaces the old paper-and-chaos approach with something way more dialed in—think quoting on the spot, tracking jobs in real time, managing inventory, and keeping customers updated without things slipping through the cracks.

They also get into improving close rates with faster follow-up, keeping margins tight, tracking your numbers, and how this all applies even if you expand beyond flooring into other trades.

You’ll also hear how Chad’s using AI behind the scenes to stay sharp and make better decisions day-to-day.

https://www.projectsforce.com/

https://www.linkedin.com/in/chad-thomas-69307120/

Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook

Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call

Profit Now 4 Flooring Dealers
http://www.JerryLevinson.com

Ep 05: It's Time to SCALE! With Floorzap With Chris Friest and Matthew Buckley

Wed, 11 Mar 2026 07:00:00 -0400

Chris Freist and Matthew Buckley from Floorzap join the show to talk about how their platform is helping flooring retailers simplify their marketing and connect with more customers online. They share the story behind Floorzap, why they set out to challenge the traditional marketing companies in the industry, and how their system is designed to be easier to use while delivering stronger results. The conversation also covers new improvements to the platform, what flooring businesses should be focusing on right now, and how the right tools can make it easier to grow without overcomplicating your marketing.

Learn more at https://www.floorzap.com/

Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook

Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call

Profit Now 4 Flooring Dealers
http://www.JerryLevinson.com

Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli

Thu, 05 Mar 2026 20:00:00 -0500

In this episode, Jerry sits down with branding expert Dan to explore why most flooring companies struggle to stand out in crowded markets. They discuss the concept of becoming “5 Mile Famous,” where your brand is instantly recognizable in your local community and attracts the right customers before they even begin shopping. Dan explains how strong branding, clear messaging, and consistent visuals help businesses stop blending in and start marketing to the right people—the customers who value quality and are ready to buy. The conversation also covers common branding mistakes, why many logos and websites fail to convert, and how a clear brand identity can lower marketing costs while increasing trust and sales.

Connect with Dan

https://www.kickcharge.com/our-team/dan-antonelli

https://www.instagram.com/kickchargecreative

https://www.instagram.com/danantonelli_kickcharge

Dan's Book: Branded Not Blanded: KickCharge™ Your Home Service Brand

Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook

Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call

Profit Now 4 Flooring Dealers
http://www.JerryLevinson.com

Ep 03: Lead to Appointment to Sale: The Floor Launch System With Chase Busenbark

Wed, 04 Mar 2026 07:00:00 -0500

What is your flooring business really worth—and how do you position it to sell for maximum value?

In this episode, Jerry sits down with Chase Busenbark of First Choice Business Brokers to break down the realities of buying and selling a flooring business. From EBITDA multiples and add-backs to asset vs. stock sales, seller financing, and SBA loans, Chase explains what drives valuation—and what quietly kills deals.

They discuss:

Why you should run your business like you’re selling it tomorrow
The difference between selling a job vs. selling a business
How banks evaluate deals (and why overpriced businesses don’t get financed)
Common mistakes flooring dealers make before going to market
What buyers should look for in financials and cash flow
How lease rates, owner involvement, and clean books impact value

Whether you’re planning to exit in five years or actively looking to buy, this episode gives you a practical roadmap to navigate the process with clarity and confidence.

Connect with Chase

https://southeastmo.fcbb.com/about-us

https://www.linkedin.com/in/chase-busenbark-897722132/

Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook

Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call

Profit Now 4 Flooring Dealers
http://www.JerryLevinson.com

Ep 02: Floor Exchange, How Jason Kimmel Built a Wholesale Model That Helps Installers Get Customers

Thu, 26 Feb 2026 07:00:00 -0500

Jason Kimmel joins The Flooring Business Podcast to share why he left the corporate world to launch FloorXchange—a wholesale-style model built to help installers sell material, boost margins, and win more business.

What we cover

Why “freedom” beats corporate promises (and micromanagement)
How FloorXchange works: membership tiers, wholesale pricing, delivery, and support
Helping installers get leads: Google profile setup, reviews, and simple marketing fixes
Why most flooring businesses sell wrong: stop itemizing quotes and start selling outcomes
The real profit opportunity for installers: materials + systems, not race-to-the-bottom pricing
Shop-at-home vs. showrooms, and how Jason’s trailer/lead-routing idea fits

Connect with Jason
https://www.instagram.com/thejasonkimmel/
https://www.instagram.com/thefloorxchange/
https://www.linkedin.com/in/jason-kimmel/

Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook

Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call

Profit Now 4 Flooring Dealers
http://www.JerryLevinson.com

Ep 01: Lead to Appointment to Sale: The Floor Launch System with Bram van Leuteren

Sat, 21 Feb 2026 08:00:00 -0500

In this episode, Jerry Levinson talks with Bram van Leuteren about how Floor Launch helps flooring retailers turn online traffic into real, booked appointments. Bram shares how their all-in-one system works — from building a website in just five days to flexible month-to-month contracts and an in-house call center that follows up with leads within minutes. They also dig into why speed-to-lead matters so much, what actually works in social media video ads, and a special free-website offer for Flooring Dealer Group members.

Connect with Bram
https://floorlaunch.com/
https://www.instagram.com/floorlaunch/
https://www.linkedin.com/in/bramvanleuteren

--

Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook

Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call

Profit Now 4 Flooring Dealers
http://www.JerryLevinson.com

Jason Kimmel shares War Stories and Marketing Tips

Fri, 13 Jun 2025 17:00:00 -0400

I've been following Jason for a few years now. He always brings energy and enthusiasm. He's working for a great company out in CA and he's bringing his creativity and skills.

In this episode he will share the system he uses to get more Commercial clients and keep the pipeline full.

He will tell you how he has trained his salespeople to be effective prospectors.

And we discussed many marketing ideas you can use in your Flooring Business.

Jason was a great interview and you are going to love this episode.

Shane and I have an honest conversation on Marketing, Pricing Your Showroom, and Hiring and Managing Your Salesteam.

Wed, 01 Jan 2025 07:00:00 -0500

Many of you will relate to struggles, frustrations, and the experiences Shane Levinson has had running and growing a Flooring Business through Covid and beyond. No B.S. we keep it real with what’s has been the greatest struggle to what is working great now!

Beat the Competition with Free Video Content from ‘Your Media Guy’ Daquota

Fri, 27 Dec 2024 13:00:00 -0500

Daquota helps contractors all over Arizona attract great clients through videos, podcasts, and posting on multiple platforms. He shares his secret formula on how you can crush the competition with creative marketing ideas that attract great customers.

Mastering the Art of Sales and Marketing with Brian Elias

Thu, 19 Dec 2024 00:00:00 -0500

Grab a pen and a note pad. You’re going to need it for this one. Brian Elias started Refloor about 5 years ago and has quickly grown it to become a successful Flooring business approaching $100 Million a year in sales. He understands marketing concepts to attract customers and sales strategies that take you from greeting to closing the sale

Melanie Nichols from The Flooring Agency explains how Digital Agencies are Fu*&ing up your Marketing Efforts

Fri, 29 Nov 2024 17:00:00 -0500

Melanie jumped into the Lions den and took on Jerry’s challenges when it comes to Marketing your Flooring Business. We disagreed a few times but we agreed that there is a better way that cost you less and improves your lead gen.

Your Flooring Business Playbook Increase Sales, Closing Rates, and Profits for New or Old Flooring Pros

Wed, 06 Nov 2024 21:00:00 -0500

We take an in-depth look at The Flooring Business Playbook. How did you get into the Flooring Business? What you should charge your customers. How you should market and how much you should be paying for advertising. How to hire, train, and manage your employees. How to Scale to $5 Million.

Your Flooring Business Playbook Increase Sales, Closing Rates, and Profits for New or Old Flooring Pros

Wed, 06 Nov 2024 06:00:00 -0500

Jim with Onfigr shows us how to increase your closing rate and improve marketing using this visualizer

Fri, 01 Nov 2024 22:00:00 -0400

I love these conversations where we talk about the best use of a popular tool. By using this Visualizer we can attract more customers, increase our closing rate, and provide a better buying experience for our customers

Ballin Knows Best is the newest place for Flooring Installers to Congregate and learn best Flooring Installation and Business Practices.

Fri, 01 Nov 2024 22:00:00 -0400

Flooring’s Mr. Wonderful Ken Ballin was in the House to introduce Ballin Knows Best. Ken’s always been an interesting guy. He’s a Solopreneur who is always helping Flooring Installers grow and succeed. He’s always helping with installation information, where they can find education, how to charge higher prices, and how to market their services.
He created Ballin Knows Best to wrap it up into one forum where Installers can meet to discuss best practices.

The Man, the Myth, The Legend, Roland Thompson Gives us great information on CFI

Thu, 17 Oct 2024 02:00:00 -0400

Attention Flooring Installers and Retailers.

They mystery of CFI. If you don’t know you just don’t know. I wanted to know who CFI is and what the benefits of joining are. Roland has been involved for many years and took some time to share all the benefits CFI has to offer for installers and Flooring Dealers.

AI Driven Lead Generation Made Easy with Jason Pott

Thu, 17 Oct 2024 01:00:00 -0400

When I invited Jason on the show I thought we were going to discuss how he has integrated AI into Flooring Dealers websites to interact with customers. We barely touched on that. Jason is using AI to build websites for Flooring Installers, tradesmen, to help them generate leads without paying a fortune to a high priced marketing company.
This was a great interview and Jason really did surprise me.

AI Driven Lead Generation Made Easy with Jason Pott

Thu, 10 Oct 2024 21:00:00 -0400

Growing a Flooring Business Brand: Marketing and Sales Strategies Implemented by Chris Rogers at Wallys Flooring

Wed, 02 Oct 2024 17:00:00 -0400

If you are a Flooring Business doing under $5 Million you are going to really enjoy this interview. Chris didn’t hold back. He talked about how he grew from an installer to a guy who owns Wallys Carpet & Tile in 3 locations. There are a lot of Golden Nuggets for you to take away. “I secret shopped my son.” Said Chris, before he hired his son to work at his store.

Success requires the right tools in the Flooring Business. Floorzap 4 higher margins, closing rate

Thu, 26 Sep 2024 19:00:00 -0400

You will see why Floorzap is the best tool to run your Flooring Business with.
Chris Friest tells you as a store owner and as a rep for Floorzap how he used it to close more sales and protect his margins.
This is a no bs interview to see if Floorzap is the right tool for your Flooring Business.
🔥 Would you like to discuss what's going on in your Flooring Business?
Click the link below to schedule a Free 1 on 1 Review of your situation. https://calendly.com/profitnow4flooringdealers/60min

• Raising Your Flooring Prices
• Marketing Your Flooring Business Effectively
• Sales Strategies that work in Your Flooring Business
• Hiring Flooring Business Salespeople and other talent
• Growing Your Flooring Business Operations
• All the strategies you need to reach your next $Million in Sales and to Profit Now in Your Flooring Business.

#pn4fd Profit Now for Flooring Dealers
www.JerryLevinson.com
Let’s Talk about your Flooring Business
Jerry@5Foot6Consulting.com

The Carpet Lady Dianne explains how she gets paid to go on estimates.

Thu, 26 Sep 2024 19:00:00 -0400

This was a great conversation. You will learn how you can charge for the estimate, increase your closing rate, and be prepared to engage with customers better than any of your competition.
If you want to beat the competition with higher prices you need to listen to Dianne here.

Adam Baker delivers a money making tool that every flooring dealer needs.

Thu, 26 Sep 2024 19:00:00 -0400

I love this product, Make It Match. With it you can create your own trim that matches exactly to the flooring you are installing. No need to wait weeks and pay hundreds of dollars in shipping just to get the wrong trim in.
It’s frustrating waiting to get paid the balance just because you are waiting on a $90 stick of trim. Get it done and get paid with Make It Match.

Discover How to Hire & Pay Installers for the Ultimate Customer Experience, with Matt Garcia

Thu, 26 Sep 2024 18:00:00 -0400

Matt and I take a deep dive in his Installer Performance Program. How do you convince Installers to go from Sub Contractor to In House Employees? How do you convince them the pay will be better? How do you get Peak Performance from your installers? What are the advantages of In-House vs Subs? I asked him a lot of Challenging Questions. There were no softballs thrown here. I wanted to know for real if his system works and how it works.

Young Gun Adrian Blanco Shares his secrets on growing Brevard Tile in Florida

Wed, 25 Sep 2024 15:00:00 -0400

I love this guy. I’ve been working with Adrian for over a year now and he is growing an amazing business. His prices have nearly doubled and his closing rate his well over 70% now.
Adrian was our first experiment with selling showers as a package deal and he knocked it out of the park. “You are so much more professional than the others” Customer’s quote after get 4 estimates.
She went with Brevard Tile even though he was the most expensive company.

Getting more leads for less with Daniel Moscovitch

Wed, 25 Sep 2024 15:00:00 -0400

Daniel from Flooring Pros Marketing and I discuss what you should really budget for marketing, why so many agencies fail at getting results, and what you can do to improve your results whether or not you hire Daniel.

How Flooring Dealers Can Successfully enter the world of Kitchen Remodel With Rachel Cervos

Wed, 25 Sep 2024 15:00:00 -0400

Rachel created Cervos Kitchen Academy to help Flooring Dealers learn how to measure and sell Kitchen Remodels. This is a new venture for her, but it is very much needed in the Kitchen & Bath industry. The conversation was a mix of how she got started, what she is building for you, and a little coaching on how she should position her service. I’m excited to see what Rachel will do.

Best Installer Situation Sub Contractors Vs In House - Which is Best for Your Flooring Business

Wed, 06 Dec 2023 10:00:00 -0500

In this episode Matt Garcia and I discuss the differences in hiring a sub contractor vs having your own In House Guys.
What's the difference in pay?
What's the difference in performance?
What's the difference in managing them?
How do you hire an in-house guy.
What size business should you have before deciding to hire an In-house guy.
Should you only hire in house if you specialize in a product category or can you do it with multiple products.
It's a very complicated topic. This will give you some insight on how you can hire in house installers if you choose to.

Why Your Web Company Sucks & What You Can Do About It.

Sun, 02 Jul 2023 11:00:00 -0400

Your Web Company is not doing their job. Why?
Is it because they sold you things you don't need?
Are they charging you too much money?
You aren't getting the leads you expected, right?
It's not the solution you were looking for is it?
None of these guys are bad people or looking to rip you off. The biggest problem with most web companies is they don't charge you enough. They don't provide effective packages that truly work for you.
They try to get your business on the cheap. You trust them so you don't stay on top of things. You wind up getting no business and yet you are spending several hundred dollars each month.
Ready to change all that?

Battle #3 with Matt Garcia Are Installers Underpaid and Who's responsibility is it?

Thu, 22 Jun 2023 06:00:00 -0400

Matt Garcia and I go head to head in the battle of wits when it comes to Installers vs Flooring Dealers. We discuss who is responsible for increasing their pay. Is there really a problem in the industry? If so do we look to the industry to solve this problem or is it up to us as individuals?
It was a lively debate.

Ken Ballin & Eric Zurn take on Jerry Levinson as we battle out the Installer vs Dealer Debate

Tue, 20 Jun 2023 23:00:00 -0400

How do we change the relationship between Installers and Flooring Dealers?
Is this an Industry problem?
Should Installers be paid more money?
What are installers really looking for?
What's fair?
Who's responsible for increasing installers pay and lifestyle?
Let's tackle these challenges and debate what's the real problem.

Roland Thompson steps into the ring with Jerry Levinson to discuss what Installers really want

Mon, 19 Jun 2023 11:00:00 -0400

A good fiery debate in which Roland was "so rude to me", according to his wife. LOL
Actually he was great and it was a good healthy discussion about what installers want and how Flooring Dealers can make improvements to their business model.

GOYK Get Off Your Knees For Installers transitioning to Retail Stores.

Sat, 03 Jun 2023 18:00:00 -0400

If you are installer and you are ready to begin a retail business, or you have in the last couple of years, this Episode is for you.
You will discover,
How to hire and trust people even though you can do a better job quicker.
Who should you hire first.
What you should be charging from a retail perspective.
The difference between a Markup and Margin, and why it's important you understand.
Marketing tips and tricks. Ideas that will help drive traffic to your company.
How to keep selling simple and How to close the sale in the home.

Jack Aspenson from S3 Solutions discusses Moisture Issues In The Flooring Industry

Mon, 27 Mar 2023 14:00:00 -0400

This was a fascinating conversation about why there are so many moisture issues and how easy it is to solve that problem.
A little scientific and geeky, but there is no reason to ever have a flooring failure if you understand what to do and how to do it.

Jason Thompson Does a Deep Dive Into Attracting and Selling to Commercial Clients

Mon, 20 Mar 2023 20:00:00 -0400

Wow! Some Amazing advice, tips and tricks to getting Commercial clients for your flooring store. Jason shared some of his best secrets for growing the Commercial arm of McCroie, a Carpet One store that's been around for more than 60 years.
He shared the best strategy I've heard for selling retail using financing.
We talked about what you would or should do, as a start up, to get over that first Million Dollar hump.
This interview had it all, Sex, Drama, Elephants riding bicycles. OK maybe not. But if you are a flooring guy or gal you are going to enjoy it.

The Famous Ken Ballin of Skyro Floors

Mon, 20 Feb 2023 18:00:00 -0500

What's it like to be a SoloPrenuer? What's it like to be a true craftsman? An Artists?
What would it be like to create your own rules? Choose your own jobs? Charge what your worth? Go by your own schedule?
Ken built a truly unique business for himself as well as a lifestyle very few have but many would love to learn.

Rachel Berlin Sales, Marketing, Managing, Installers, Leading a Growing company!

Mon, 13 Feb 2023 20:00:00 -0500

If you know her you love her. Everyone enjoys Rachel and all she has to offer the Flooring Industry.
We had a great conversation about her role as a Sales Manager while she continues to sell at a high level.
How does she handle her role as a leader?
How are they so busy every single Saturday with 15 to 20 leads coming through the door?
We discussed many aspects of the Flooring Industry that will help you in your flooring business.

Cesar Partida of Jay's Flooring shares his experience in Starting and Growing his Flooring Business

Tue, 07 Feb 2023 11:00:00 -0500

Cesar is one of the rising stars of the Flooring industry. He's a young guy who started his business and has rapidly grown Jay's Flooring.
He went from struggling to get suppliers to them beating down his door and wanting a piece of the action.
Cesar is always looking for ways to grow his business. He talks to everyone, he listens, and he takes action.
This was a great interview where you will get a lot of takeaways.

Tess Madden gives tips and tricks on how to build a good relationship with your Manufactures Rep

Tue, 17 Jan 2023 13:00:00 -0500

Are we going to argue or are we going to work together to grow your business?
One of the greatest relationships you have is with your supplier. They can be a fantastic partner or it can be a nightmare.
"I don't pay for displays"
"I deserve better pricing"
"Why doesn't my rep come around more often"
"I'm not kissing their ass"
Tess and I had a great discussion on strategies you can use to develop your relationship with your rep to benefit your business.
Listen and pick up a few nuggets that will help you grow & Profit Now in Your Flooring Business

Benny Powell the Craftsman vs the Salesman

Fri, 23 Dec 2022 17:00:00 -0500

The Great Debate! Can someone be successful selling flooring without being an expert? Can you ethically and honestly outsell the expert?
Does the guy with 20 years experience in the industry do a better job selling?
We discuss why you don't need that much experience, and I explained to Benny why I could out sell him in his own company.

Raising Your Prices with Kristen Stensby of Showroom Pricing

Mon, 29 Aug 2022 16:00:00 -0400

"Your like the female version of me." A woman of my own heart, lol. We speak the same language as we try to influence Flooring Dealers the opportunities they have to raise their prices.
"If you raised your prices by 10% you would have to lose 30% of your business just to break even."
We will go over many ways on how to raise your prices, why you should raise your prices, and the opportunities you will enjoy with higher prices.

Doing a Proper Site Evaluation, Is it necessary, with Matt Garcia

Mon, 29 Aug 2022 12:00:00 -0400

Matt Garcia and I had a great conversation about the benefits of doing a proper site evaluation.
When is it necessary>
Who should do it?
Should it be done every time?
What are the benefits ?
We will discuss how to make your installers job easier and more enjoyable which results in a better customer experience.

Chris Ford shares how one strategy works to sell jobs almost 100% of the time

Mon, 25 Jul 2022 17:00:00 -0400

Flooring Sales Pros can learn a lot from this one technique that Chris shares in this episode of The Flooring Business Podcast.
Chris wants a certain type of job and she is great at closing that job at the rate she wishes to command. She loves the cool challenging projects that require a little more skill. She gets excited to do the project and more important she gets excited for the customer and how amazing their new space is going to look.

Matt Garcia and I Discuss Installer Retailer Relationships and how they can be improved

Sat, 11 Jun 2022 13:00:00 -0400

Matt Garcia has an installation background and he is now running a retail business. He has great insight on how to treat installers and how he can help build better relationships between Installers and Retailers.
It's not just about paying more money.
I really feel as if the quality of an installers life is his responsibility.
But it's the Retailers opportunity to teach the installer how to be a better businessman and earn more money while doing a better job.
It was a great conversation that I'm sure you'll enjoy and take away some great tips on how you can improve as the installer or the Retailer.

Great Interview with Brian Elias Rockstar Entrepreneur Tackling the Flooring Industry

Wed, 08 Jun 2022 00:00:00 -0400

Want to grow a successful Flooring Business? You need to listen to this interview where we talk about what it takes to be a successful Entrepreneur in 2022.
It's so academic.
Brian sets the goals and figures out what he needs to do to reach those goals.
The fact is anyone can succeed in the Flooring Industry if you have the want and the will, the burning desire to be successful.
Learn from the best, what mistakes they made, what are they doing right, what are they doing right now?
You are going to want to listen to this interview a few times over and keep it in your files whenever you need a little motivation to conquer your goals and dreams.

Marketing Fun and Creativity with Chris Friest

Mon, 23 May 2022 14:00:00 -0400

Chris Friest of The Floor Doctors has always been one of my favorite Flooring Dealers because of his creativity and genius in creating original clever marketing content.
They aren't afraid of having fun and standing out.
The most important thing in marketing is to get noticed. No matter how good your special, offer, service, guarantees, etc are, unless you stand out from the crowd you don't stand a shot.
Go to thefloordrs.com to see their website and talk to Chris about how they created their very effective commercials for TV and Facebook.

How to Sell Your Flooring Business & What Comes Next with Chris Alman

Mon, 16 May 2022 12:00:00 -0400

This is always a very interesting topic. Everyone Flooring Business Person should prepare their business for sale. Now you can decide to keep the business but if it's prepared for sale it is Profitable, Well Run, Doesn't require you to be there, and operates in case you get sick or you are on vacation.
We talk about how to value your business.
Who might buy your business.
How you should position it
and many more topics related to Selling your Flooring Business

Rockstar Flooring Salesperson Reveals How He Gets His Own Leads

Mon, 02 May 2022 22:00:00 -0400

Must hear interview if you are a salesperson in the Flooring Business.
Josh Nagler talks about how he closes more sales in the home, how he generates his own leads, and an overall robust conversations about selling in the Flooring Industry.
Josh explains that it really is a team effort. How important it is that the team works well together.
Josh also explain how he's able to get so many of his customers to take the time to leave a 5-Star review.

Jason Kimmel shares his unique Installer Program & He's Killing It!!!

Mon, 25 Apr 2022 17:00:00 -0400

I love Flooring Dealers like Jason. He's been in the industry his whole life and yet he has the desire to grow and change things that need to be changed.
We talk a little shop at home first and how Jason operates without a showroom. He still has salespeople and he shares how he handles meetings, warehouse, and other challenges that one would have operating without a store.
The nuts and bolts of our interview is how he is handling his customer experience through his installer program. It's allowed him to
Close more sales
Improve installer performance
Get more 5 star reviews
& Improve the customer's experience
You're going to Love hearing from one of your own, boots on the ground, Flooring Dealers.

Bob Rutledge explains Free strategies to get more reviews and a whole lot more

Mon, 18 Apr 2022 13:00:00 -0400

Discover how you can generate Quality 5 Star Reviews.
Google likes to see long reviews. Bob shares a couple tricks on how to get long reviews as well as strategies on your response.
Plus a lot of Free valuable marketing strategies that will help customers find you.

Miranda Leon explains what it's like to be a full time Manager

Mon, 11 Apr 2022 14:00:00 -0400

This was a great conversations with Miranda Federico Leon, Sales Manager for Carpets of Arizona.
You'll discover how she helped Carpets of Arizona get to be a successful, profitable, $5 Million a year company.
How do you manage your team?
Do you continue to sell or just manage? Which way is best?
What do you look for in hiring a new salesperson?
Is experience important to you?

David Requa, Is Facebook Marketing Right For You?

Mon, 04 Apr 2022 18:00:00 -0400

Facebook is increasingly becoming a more important source of marketing for Flooring Retailers across the country.
Is it necessary to pay for advertising on Facebook?
If you decide to hire someone how do you make sure they are doing a good job for you?
What type of messages work on Facebook? Sales and specials? Finished photos? Work being done? Before and After Photos?
Can you test and measure ads quickly?
Can you start your campaign quickly?
While people wait 2 months to get their website built and another few months to get your advertising working well for you Facebook can give you instant action. You can start getting leads within 3 days of signing up for Facebook advertising. (That's just a fact and not a solicitation for Facebook advertising.

Buddy Mitchell Explains the Art of Shop at Home & Much More!!!

Mon, 28 Mar 2022 15:00:00 -0400

If you don't have Buddy Mitchell in your rolodex you would be smart to add him now.
He has really mastered the Shop at home experience, along with
Hiring top salespeople
Running and Growing a Small Business
Working with and respecting your spouse
How to compete in a tough market
& a range of other issues that are great for the Flooring Dealer doing $500K to 10 Million a year in sales.

Dean Paulson Explains how to become a Stocking Dealer

Mon, 21 Mar 2022 17:00:00 -0400

This was a great conversation with Dean Paulson on how to become a stocking dealer.
Where do you get the best buys?
Do you get good margins on stocking goods or do you sell them cheaper since you bought them cheaper? You'll be surprised at his answer.
Plus he tells new flooring dealers a great way to get started and open accounts with suppliers who can be difficult.

Todd Saunders Shows his Energy, Motivation, Vision & Passion For the Flooring Industry

Sat, 12 Mar 2022 14:00:00 -0500

This was a fun interview.
What motivates Todd Saunders?
Why is he driven to change the Flooring Industry for the benefit of the Flooring Dealers?
Is this about making money? No, there are better opportunities out there for Todd.
How dedicated is he? You won't believe what he has done to his own personal Facebook account. I never heard anyone do something like this before. It was brilliant.
This has nothing to do with promoting Floor Force or Broadlume. This interview was about business, leadership, vision, and how he wants to serve the Flooring Dealers in their overall mission, to Beat the Hell out of the Box Stores.

You are going to Love this interview

Using Disc to Improve & Higher Your Employees W/ Steven Fowler

Mon, 07 Mar 2022 14:00:00 -0500

In this episode I talk to Steven Fowler who has used the Disc Profile strategy to get to know his employees better, improve their performance, and help the entire team work better with customers.
We operate a better business when we Understand ourselves better, Understand our CoWorkers better, and Understand Customers Better.
Disc will help you do that. It will help you think about the best way to handle each employee and customer, and it will help you create a better experience for everyone.