CREducation Podcast

Episode 021 - 30 Years of CRE Brokerage in Boise, ID with Tim Reid

Mon, 15 Sep 2025 19:00:00 -0400

Episode 21 features Boise commercial real estate market OG, Tim Reid! He's watched the market crow and change over time and has built a career out of knowing what's going on with whom and where. In addition to great insights about how to build a successful career in CRE, Tim also shares how he overcome an incredible life challenge in a cancer diagnosis recently, and how that changed his life. Tim is a great person and was a great guest on the show.

If you'd like to get in touch with him, here's his contact info.

Bonus Episode - $elling Building$ with Bob Knakal and Rod Santomassimo

Mon, 21 Apr 2025 18:00:00 -0400

Summary

In this episode, Drey and Tay host Bob Knakal and Rod Santomassimo, who share insights on their long-standing professional relationship, the importance of coaching in real estate, and the discipline required to succeed. They discuss their new book, $elling Building$, which emphasizes maximizing profits for brokers and investors. The conversation also touches on the evolving landscape of real estate, the impact of technology, and the necessity of maintaining authentic relationships in a digital age.

Bob and Rod also underscore the importance of networking and building relationships in the real estate industry. They emphasize the need for personal interactions over technology, the significance of market presence, and the role of KPIs in driving success. The discussion also covers hiring practices focused on culture and fit, and they share insights on their ongoing partnership and future plans, culminating in the announcement of their upcoming book launch.

Details on $elling Building$: available for pre-order now on Amazon, book launch party in NYC on May 20!

Takeaways

Coaching adds significant value to a broker's career.
Discipline is crucial for success in real estate.
Knowing something doesn't guarantee action; implementation is key.
The brokerage business is simple but requires consistent effort.
The new generation of brokers will need to adapt to AI tools.
Social interaction will remain essential despite technological advancements.
Face-to-face interaction is irreplaceable.
KPIs are essential for team performance.
Granular data can provide a competitive edge.
Building relationships requires common interests.
Authenticity in communication is crucial.
Focus on real life, not just real estate.
Continuous innovation is key to staying relevant.

Chapters

00:00 The Origins of a "Bromance"
02:58 The Value of Coaching in Real Estate
06:00 Discipline and the Art of Doing
09:02 The Journey of $elling Building$
12:11 Navigating Economic Changes in Real Estate
18:07 The Future of Real Estate and Technology
24:38 Building Relationships Through Networking
27:41 The Importance of Market Presence
31:03 Hiring for Culture and Fit
33:31 Looking Ahead: Future of the Partnership
36:50 Book Launch and Final Thoughts

Episode 020 - Building a Career in Commercial Real Estate Development with Jeremy Malone

Tue, 09 Jul 2024 14:00:00 -0400

Jeremy Malone has been a lifer at one of the biggest commercial real estate developers in the state of Idaho, Oppenheimer Companies. On this episode he joins Drey and Tayler to talk about how he got his start in commercial real estate, what he has learned along the way, and what projects are at the forefront for Oppenheimer in the current real estate market. Jeremy is a skilled CRE professional, and you're gonna want to listen to every minute of this one!

You can connect with Jeremy by email at jeremy-malone@oppcos.com.

Episode 019 - Interior Design and CRE with Janice Stevenor Dale

Fri, 26 Apr 2024 10:00:00 -0400

Drey and Tayler are excited to introduce you to Janice Stevenor Dale of JSDA Inc. Janice is a visionary design theorist and practitioner, shaping the profession of commercial interior design. Her company, JSDA Inc., is a nationally renowned design firm specializing in large-scale corporate interiors, high-end residential and preservation projects.

On this episode, Janice breaks down the meaningful impact that thoughtful and sustainable design work can have on a CRE project and the CRE community. Her thoughtful remarks opened up our eyes to many aspects of interior design that if, well done, can have a major and long-lasting impact on business and their CRE.

If you'd like to get in touch with Janice, you can find her contact information at her company website: https://jsda.com.

Episode 018 - CRE in NYC with Bob Knakal

Mon, 22 Jan 2024 10:00:00 -0500

Bob Knakal is a legend when it comes to commercial real estate in New York City. He was a fixture at the 2023 CREi Summit, and while there he was kind enough to sit down with us to discuss his CRE journey and provide advise for others looking to follow in his footsteps. The episode is packed with insights from Bob about how he got into the business, and many lessons he's learned along the way.

If you'd like to connect with Bob, he's very active on LinkedIn and X (Twitter).

If you'd like to connect with the Podcast or one of our hosts, you can find Drey Campbell and Tayler Tibbitts on all major social platforms. Or just send us an email at dreyc@leeidaho.com or tayler.tibbitts@fnf.com.

Episode 017 - Understanding AI in CRE with Rod Santomassimo of the Massimo Group

Thu, 04 Jan 2024 23:00:00 -0500

Drey and Tayler recorded this episode at the 2023 CREi Summit in Orlando, Florida. Rod was a presenter at the event and was kind enough to dive into a podcast episode to discuss Artificial Intelligence as it pertains to Commercial Real Estate. One of Rod's best lines during his presentation was: "AI is not going to take your job as a commercial real estate broker. But a commercial real estate broker who knows how to leverage AI will." In this episode we cover a few areas AI is already impacting the CRE industry. You can take a deeper dive at the Massimo Group website.

Episode 016 - Live from the CREi Summit with Ken Ashley, Casey Flannery and Sarah Malcolm

Fri, 17 Nov 2023 15:00:00 -0500

The Podcast is coming full circle in this episode! Back in 2021 show hosts, Tayler Tibbitts and Drey Campbell, attended the inaugural Commercial Real Estate Influencers (CREi) Summit in Truckee, CA. It was there they had the idea to start the TVCRE Podcast, which is now the CREducation podcast!

Ken Ashley, Casey Flannery, and Sarah Malcolm have been instrumental in the growth of the CREi Summit, which just wrapped up it's third annual event. It was there that Tayler and Drey invited them onto the show to talk about the growth of the Summit and CREi in general, and now we have this great episode for you!

If you are interested in learning more about CREi you can find more here.

If you'd like to get in touch with any of the guests, you can find them on all major social media platforms and their DMs are open!

Episode 015 - Retail Leasing and Twitter with Tooba Patoli

Mon, 30 Oct 2023 18:00:00 -0400

Tooba Patoli of Huntington Properties, Inc. in Houston, Texas recorded this episode with us while we all attended the CREi Summit in September 2023. Tooba is known as CREgirl (@CREgir1) on Twitter (now known as X), and is a recognized commercial real estate influencer on social media.

Tooba joins the show to talk about how she has leveraged social media to grow her commercial real estate business, learn, grow, and share what she's learning with others. She focuses on the retail sector of the industry, with her current business focus being on leasing. Her story is inspiring; we hope you enjoy!

If you would like to connect with Tooba, you can find her on X (Twitter) @CREgir1, LinkedIn (Tooba Patoli), or Instagram (@toobapatoli).

To get in touch with the hosts of the CREducation Podcast:

Drey Campbell: dreyc@leeidaho.com, @theCREdoc (Twitter), Drey Campbell (LinkedIn), @idahocommercialrealestate (Instagram)

Tayler Tibbitts: tayler.tibbitts@fnf.com, @taylerwtibbitts (Twitter, Instagram), Tayler Tibbitts (LinkedIn)

Episode 014 - The Intersection of Metal Recycling and CRE with Brett Ekart of United Metals Recycling

Mon, 16 Oct 2023 19:00:00 -0400

Brett Ekart of United Metals Recycling appears in this episode of the TVCRE Podcast. Brett is a go getter! He has made a number of power moves to help grow his family business into a real force to be reckoned with, including a number of commercial real estate plays that he breaks down on this episode. We haven't explored the intersection of this type of business and commercial real estate on the show before, and we hope you enjoy the new approach.

If you aren't already following Brett on LinkedIn, you need to be! He posts regularly and puts out some focused, motivational, and insightful content.

Brett also has his own podcast, A Scrap Life, which you can check out here!

(Note: We had a little shake up in the order of podcasts, and we had to leap frog what we had originally recorded as episode 14. So in this episode we call it episode 15, but it's actually 14. )

Episode 013 - Chatting about Virtual CRE Support with Andrew Bermudez from Digsy

Wed, 19 Jul 2023 12:00:00 -0400

On lucky episode 13, we are excited to introduce the Treasure Valley CRE market to Andrew Bermudez of Digsy. Andrew, Drey and Tayler connected initially through the CREi Summit (https://creisummit.com/), which we highly recommend checking out. He runs a company that provides virtual support in a variety of ways for commercial real estate professionals, and on this episode of the podcast, he breaks down these options and how they can help brokers optimize their business.

Episode 012 - Getting Your CCIM Designation with Steve Cannariato

Fri, 19 May 2023 00:00:00 -0400

On this episode CCIM instructor and experienced real estate broker and developer, Steve Cannariato joins Drey and Tayler on the TVCRE podcast.

Steve shares details about his storied career, about things he's learned in real estate development, his thoughts about what's coming to the current real estate market, and about the value of the CCIM designation for commercial real estate professionals.

Episode 011 - Economic Development in a Growing City with Brock Cherry

Thu, 02 Mar 2023 22:00:00 -0500

Brock Cherry is the Community Development Director for the City of Mountain Home, Idaho. In this episode, Brock joins Drey and Tayler to discuss various projects ongoing in the City, creative ways they've been able to attract economic development, and an outlook for this area of the Treasure Valley going forward. It's only 40 minutes from Mountain Home to Boise, and there's a lot of growth potential in the City's future.

If you'd like to connect with Brock Cherry, he can be reached at bcherry@mountain-home.us or on LinkedIn.

Drey can be reached at dreyc@leeidaho.com, and you can catch Tayler at tayler.tibbitts@fnf.com. Both Drey and Tayler can also be found on LinkedIn, Instagram and Twitter.

Episode 010 - Developing Low Income Housing Tax Credit (LIHTC) Properties with Corey Checketts

Sat, 21 Jan 2023 22:00:00 -0500

We take a deep dive on this episode of the podcast into Low Income Housing Tax Credit (LIHTC) developments with Corey Checketts of Happy Home Development Corporation and Aleph Tav, Inc. Corey has immersed himself in developing LIHTC projects, and he breaks down the full process from start to finish. It's a complex area of the tax code, and he simplifies it masterfully for our listeners.

You can catch up with Corey on LinkedIn here.

As always, you can find Drey Campbell's info here, and Tayler Tibbitts' info here.

Episode 009 - Financing Mixed Use Development with Trever Nicoll

Fri, 16 Dec 2022 19:00:00 -0500

Welcome back to the TVCRE Podcast for our 9th episode! Trever Nicoll is a Sr. VP at Lincoln Property Companies and is developing a number of properties in the Treasure Valley, including some mixed use developments that he digs in to during this episode. He also breaks down some high level financing processes and gives a nice overview to how LPC seeks to stack financing on a project. And as with every guest, we hear about Trever's journey into his current role, and we also arm twist some predictions from him about 2023.

If you'd like to get in touch with Trever, you can reach him through the Lincoln Property Company West website or find him on Linkedin.

To get in touch with Drey and Tayler, you know the drill. Email us at dreyc@leeidaho.com or tayler.tibbitts@fnf.com. Thanks for listening to another show!

Episode 008 - Why Everyone with Capital Gains Should Consider Opportunity Zones with Kirk Walton

Thu, 17 Nov 2022 00:00:00 -0500

Kirk Walton of GPWM Funds, situated in Eagle, Idaho, joins Tayler and Drey to break down the tax deferral strategy associated with opportunity zone investing. Often misunderstood as an alternative to a 1031 exchange when replacement properties are hard to come by, Kirk breaks down the history of opportunity zones and explains how they are much more than that! Our longest, most detailed episode to date, if you're looking to learn a thing or two about opportunity zones, including those situated in Idaho, look no further!

Kirk can be contacted here: https://gpwmfunds.com or on LinkedIn here

Drey can be reached here: @idahocommercialrealestate or dreyc@leeidaho.com

Tayler can be reached here: @huntfitesquire or tayler.tibbitts@fnf.com

Episode 007 - Overcoming Obstacles in Industrial Development with Srini Nookala of LDK Ventures

Thu, 27 Oct 2022 14:00:00 -0400

Srinivasa Nookala is the Vice President of Development at LDK Ventures and resides in Idaho's Treasure Valley. He joins Drey and Tayler on this installment of the TVCRE podcast to discuss how to overcome common challenges in industrial development, share his insights on the current market, and provide suggestions for folks looking to participate more in industrial development in the future.

Srini is active in the Treasure Valley real estate and business communities, has a background in civil engineering and construction management, and is currently pursuing an MBA as well! He and his wife have one daughter, and as you'll hear in the podcast, these familial relationships are a big part of why Srini chose to live and work in the Treasure Valley. He's a wealth of knowledge, and we encourage you to reach out after you give this episode a listen. He can be contacted via the LDK Ventures website and can also be found on LinkedIn or Instagram @srininookala.

Tayler also announced a recent job change and has joined Fidelity National Title as the County Manager for the Company's Idaho operation. His new contact info is tayler.tibbitts@fnf.com, 208-377-3190.

Episode 006 - How ULI is Fostering Commercial Real Estate Growth with Karlee May

Tue, 06 Sep 2022 19:00:00 -0400

Karlee May is the Executive Director of the Urban Land Institute's (ULI) Idaho chapter. She has a ton of experience working in downtown Boise, and she shares some things she's learned along the way about the Treasure Valley's real estate market, along with some key ULI tools that are available to address real estate challenges in the Treasure Valley's "Built Environment" aka real estate world!

Karlee May can be contacted here: https://idaho.uli.org/about/contact-us/

Drey can be reached at: https://www.lee-associates.com/idaho/drey-campbell/

Tayler can be reached at: https://empiretitleidaho.com/who-we-are/staff/tayler-tibbitts/

Episode 005 - Affordable Housing with Randy Rhoads

Tue, 12 Jul 2022 16:00:00 -0400

Randy Rhoads, Executive Director of Affordable Housing for Cushing Terrell, joins Tayler and Drey on this episode. He addresses how to tackle affordable housing projects, shares some of his experiences in developing them, and brings up some great points regarding this challenging and widespread issue.

If you'd like to continue the conversation, here's a great article Randy and his team at Cushing Terrell put together recently.

Thanks for your continued support of the TVCRE podcast. Hit us up with questions or suggestions at ttibbitts@empiretitleidaho.com or dreyc@leeidaho.com.

Episode 004 - Real Estate Development with Chad Olsen

Tue, 14 Jun 2022 15:00:00 -0400

Chad Olsen has an incredibly interesting journey into real estate development that we hope you enjoy! He joins Drey and Tayler to talk about the process he followed, what helped him be successful, and how he is proceeding in today's market.

Chad has developed a number of projects that have made a special mark on the Treasure Valley real estate landscape, and this episode was actually recorded at his most recently completed one, a six plex on Warm Springs Rd.

Episode 003 - Commercial Real Estate Architecture with Jessica Heggie

Mon, 02 May 2022 17:00:00 -0400

We are excited to introduce you to Jessica Heggie with Studio H Architects!

Jessica has a wide variety of architectural design and development experience. In this episode we dive into Jessica's professional and also get some key insights and tips for parties working with architects on commercial projects. Jessica is a great resource for those working in commercial real estate development in the Treasure Valley, and we hope you enjoy hearing from her on this episode!

You can keep in touch with Jessica on her website here.

Episode 002 - Commercial Construction with Jeremy Schalk

Fri, 01 Apr 2022 17:00:00 -0400

No April Fool's joke here! We are dropping our third episode today, and it features Jeremy Schalk, project manager for Wright Brothers, The Building Company, Eagle LLC.

Jeremy joins us on the show to talk about some of the opportunities and obstacles in commercial construction in the Treasure Valley. He has some great insights as to material and labor inputs, as well as where the opportunity lies in the Valley going forward. We're sure you're going to enjoy this one!

You can keep in touch with Jeremy via the contact form on the Wright Brothers website.

Episode 001 - Mountain West Multifamily with Graye Parnell

Fri, 18 Mar 2022 15:00:00 -0400

Graye Parnell joins Drey and Tayler on the TVCRE Podcast for our first full-length episode!

As the Founder and Managing Principal of Graystoke Capital Partners, Graye works closely with investors and focuses his efforts on deal origination, acquisitions, and maintaining institutional capital relationships. He came to the Treasure Valley about two years ago and has built Graystoke up as one of the foremost private equity funds focused on multifamily investment in the Intermountain West. Tune in to the podcast to learn more about his investment strategy, leadership approach, and thoughts on the future of the market. This is absolutely an episode you want to catch!

You can get in touch with Graye on his website contact form at graystokecp.com. Also, keep in touch with the TVCRE Podcast team on Instagram (@tvcrepodcast), YouTube (TVCRE Podcast) and LinkedIn (TVCRE Podcast).

Episode 002 is in the works with a commercial real estate builder. Stay tuned!

Pilot Episode - Introducing the TVCRE Podcast

Fri, 04 Mar 2022 13:00:00 -0500

Drey Campbell and Tayler Tibbitts introduce the podcast and its goals and objectives. Each also takes you briefly through their professional journey that got them involved in commercial real estate in Idaho's Treasure Valley!

Be sure to follow us on Instagram (@tvcrepodcast), YouTube (TVCRE Podcast) and LinkedIn (TVCRE Podcast) to stay up to date on future episodes and other exciting news!

Episode 001 - Mountain West Multifamily with Graye Parnell dropping soon!