From entity structure decisions to year‑round tax strategy, Henok explains the practical steps business owners can take to run smarter, more efficient companies. He also dives into the mindset shift required to treat your CPA as a strategic partner — not just someone you see once a year.

Whether you’re a business owner, an emerging entrepreneur, or someone looking to better understand how advisory‑driven accounting can transform a company, this conversation delivers clarity, actionable insights, and a fresh perspective on financial leadership.

Topics we cover:

• The difference between tax preparation and true advisory
• How business owners unintentionally increase their tax burden
• Year‑round strategies to reduce taxes and improve cash flow
• Why entity structure matters more than most people think
• The role of clean books in better decision‑making
• How CPAs can help owners think like CEOs
• Real examples of advisory work that changed businesses

Tune in and learn how to make your numbers work for you — not against you.

Jesse and Caleb dive into the real story behind university development: how meaningful partnerships are built, why philanthropy shapes the future of business education, and what it takes to connect donors, alumni, and community leaders with opportunities that create lasting impact. Caleb shares insights on cultivating trust, elevating student experiences, and strengthening the bridge between Jacksonville’s business community and UNF’s next generation of talent.

Whether you’re an alum, a business leader, or someone who cares about the future of education, this conversation offers a thoughtful look at how development work drives growth, innovation, and opportunity across Northeast Florida.

A smart, inspiring, and human conversation — exactly what Making Cents of It All is all about.

Royal Birkdale has long been known as one of the fairest, toughest, and most visually stunning courses on the Open rota — a place where the dunes shape the story, the wind decides the champion, and only the most complete players survive. With record crowds expected and a projected economic impact topping £100 million, the 2026 Open is set to be one of the most influential sporting events of the year.

Jesse and The Tin Cup Club dig into:

• What makes Royal Birkdale the perfect stage for the final major
• The unique challenge of links golf and how players adapt
• The contenders, dark horses, and storylines shaping the 2026 championship
• How The Open drives massive economic growth for Southport and the Liverpool City Region
• The fan experience, the culture, and the legacy that only The Open can deliver

Whether you’re a golf fan, a business mind, or someone who loves the intersection of sport and strategy, this episode brings insight, personality, and plenty of major‑week energy.

Tune in as we make cents of the final major — and why Royal Birkdale is ready to crown a champion.

Affari has spent more than a decade building the future for its clients — from branding and visual identity to custom websites, digital marketing, and AI‑powered search optimization. Drew breaks down how Affari helps companies tell their story, stand out in crowded markets, and stay visible in an era where AI is reshaping how people discover and engage with brands.

Jesse and Drew explore:

• How Affari blends creativity, technology, and strategy to build cohesive brand experiences
• Why AI‑driven search optimization is becoming essential for modern businesses
• The process of transforming complex ideas into clear, compelling design
• How Affari’s team of designers, strategists, marketers, and technologists collaborate to bring a client’s vision to life
• What it takes to build a creative agency that has been “creating the future since 2011”

Drew shares the real founder story — the early days, the evolution of Affari’s capabilities, and the mindset required to lead a team that helps clients envision a better future and actually build it.

If you’re a business leader, marketer, entrepreneur, or someone fascinated by the intersection of creativity and technology, this conversation delivers insight into how brands grow, adapt, and thrive in a digital-first world.

Tune in and make cents of it all.

We dig into:
• How the USGA generates millions through TV rights, sponsorships, and hospitality
• The real economic impact on host cities — jobs, tourism, infrastructure, and local business
• What volunteers actually receive (and why they still line up to help)
• Course setup, fan experience innovations, and the storylines shaping 2026

It’s golf, business, community, and strategy all in one conversation.
If you love the game — or the economics behind major events — this one’s for you.

The Sampsons share the story behind their decision to step into entrepreneurship, what inspired them to take the leap into business ownership, and how Back 9’s unique franchise model opened the door for them to build something of their own in the Lakewood community.

From their first conversations about owning a business to the moment they realized Back 9 was the perfect fit, Meshia and Aniekan talk candidly about the challenges, the learning curve, and the joy that comes with creating a space where people can play, practice, and connect. And of course, they dive into their love of the game — how golf became a shared passion, why it brings people together, and what they hope Back 9 Lakewood will mean for golfers of all skill levels across Jacksonville.

Whether you’re a golfer, an entrepreneur, or someone who loves a good origin story, this episode is packed with insight, inspiration, and heart.

This isn’t just another major. This is a week that’s expected to bring more than two hundred thousand visitors into Delaware County and pump an estimated one hundred and twenty‑five million dollars into the local economy. Hotels are already booking out, restaurants are gearing up for record traffic, and small businesses across the region are preparing for what could be the most impactful week they’ve ever seen.

Aronimink itself is a historic venue — a Donald Ross masterpiece that’s hosted everything from the AT&T National to the BMW Championship to the KPMG Women’s PGA. And now, for the first time since 1962, it’s back on the global stage for the PGA Championship.

Today, we’re going to break down what makes this course such a demanding test, why the economic impact is so massive, and what fans, businesses, and players can expect when the world of golf descends on Newtown Square.

Drawing from years of advising founders, entrepreneurs, and multi‑generation business owners, Jeffrey breaks down the real drivers of a successful sale — the operational, financial, emotional, and personal factors that determine whether an exit becomes a wealth‑building event or a missed opportunity.

🔍 What We Cover in This Episode

1. Setting the Stage: When Owners Should Start Thinking About an Exit

Jeffrey explains the earliest signals that it’s time to prepare, the mindset shifts that separate successful sellers from those who struggle, and why the emotional side of letting go often catches founders off guard. 

2. Preparing the Business for Sale

We dig into the operational and financial blind spots owners commonly discover, the ideal preparation timeline, and the metrics buyers scrutinize most. Jeffrey also highlights why leadership succession planning is one of the most underrated value drivers. 

3. Building the Right Advisory Team

Jeffrey outlines the essential advisors every owner needs, the risks of relying solely on internal teams, and how a strong advisory bench protects value during negotiations. 

4. Understanding Valuation & Deal Structure

We unpack the biggest misconceptions around valuation, how to think beyond the headline number, and the long‑term impact of earn‑outs, rollover equity, and seller financing. 

5. The Wealth Event: Preparing for Life After the Sale

Jeffrey shares how he helps clients prepare for the sudden shift in wealth, avoid common post‑liquidity mistakes, and build a long‑term plan that integrates tax strategy, investments, and stewardship. 

6. Emotional & Personal Transitions

We explore the identity challenges founders face once the business is no longer theirs, how to prepare family members for the impact of a liquidity event, and what a healthy transition truly looks like. 

7. Lessons Learned & Real‑World Stories

Jeffrey shares examples of owners who prepared exceptionally well — and those who didn’t — and the lessons every business owner can apply today. 

Rapid‑Fire Takeaways

• Biggest value‑killer
• Most underrated value‑driver
• One thing owners should stop doing
• One thing they should start doing
• The question owners never ask but should 

This episode is a must‑listen for any founder, entrepreneur, or family‑owned business preparing for the next chapter.

RareShot Golf isn’t just another golf brand — it’s a full‑blown collectible ecosystem built around performance‑grade golf balls designed with rarity tiers, limited drops, and the kind of “pull excitement” usually reserved for trading cards and sneaker culture. Brandon breaks down how he took inspiration from the Pokémon craze, modern collectibles, and the psychology of the chase to create product golfers don’t just play… they hunt.

We dive into:
• The origin story behind RareShot Golf
• How rarity tiers (Common, Uncommon, Rare, and beyond) are reshaping golf culture
• Why golfers are embracing the collectible mindset
• The balance between high‑performance equipment and artistic design
• What the future of golf collectibles looks like — and why this is only the beginning

Whether you’re a golfer, a collector, an entrepreneur, or someone fascinated by how new markets are created, this episode shows how Brandon is turning a simple golf ball into a cultural moment.

RareShot Golf isn’t just innovating — it’s igniting a movement.

We dig into the 2026 Masters storylines, including Tiger Woods’ latest challenges and what his future means for the sport. From there, we explore how the Masters has built one of the most powerful brands in sports through intentional scarcity, disciplined tradition, and a fan experience that feels almost immune to modern commercial pressures.

The Tin Cup Club also unpacks the behind‑the‑scenes innovation that most fans never see — from Augusta’s cutting‑edge broadcast technology to the operational precision that keeps the course pristine and the coverage flawless. Whether you’re a golfer, a business leader, or someone who appreciates world‑class execution, this episode shows why the Masters remains the ultimate case study in doing things differently — and doing them exceptionally well.

Garry breaks down how golf businesses can leverage AI tools to improve discoverability, personalize content, and drive engagement across search engines and social platforms. We dive into keyword strategy, voice search, local SEO, and how AI is changing the rules for ranking and relevance in a niche like golf.

Whether you're a golf brand, course owner, or content creator, this episode offers actionable insight into how to stay visible in a rapidly evolving digital landscape.

The conversation explores the real challenges facing trucking and logistics companies today, including driver shortages, regulatory shifts, fuel and maintenance costs, and the impact of technology and automation on fleet operations. Derek also discusses what lenders are looking for in 2026, how companies can strengthen their financial position, and where he sees opportunities for growth despite industry headwinds.

This episode is packed with practical perspective for anyone connected to transportation finance, trucking operations, logistics, asset‑based lending, or the broader supply chain economy.

Jesse and Phoebe explore the rise of fashion‑tech startups, the growing demand for men’s clothing rental services, and how Taelor’s subscription model is changing the way consumers think about convenience, confidence, and wardrobe management. Phoebe also discusses the challenges of scaling a tech‑enabled fashion brand, what she’s learned as a founder, and why sustainability and smart design are shaping the future of the apparel industry.

If you’re interested in entrepreneurship, fashion innovation, AI in retail, or the evolution of subscription‑based clothing services, this episode offers valuable insights into how technology is redefining everyday style.

Marci brings decades of experience helping companies navigate compliance, build stronger teams, and create healthier workplace cultures. Her practical, straightforward approach makes complex HR issues easy to understand and even easier to apply.

Whether you’re a business owner, executive, HR leader, or anyone responsible for managing people, this episode delivers actionable insights you can use to strengthen your organization immediately.

In this episode, you’ll learn:

• Why HR is a strategic advantage—not just an administrative function
• The most common HR mistakes growing companies make
• How to build a strong company culture that attracts and retains talent
• What leaders need to know about compliance, risk, and employee relations
• How Seay HR supports businesses with fractional HR and consulting services
• The future of HR in a rapidly changing workforce

If you want to understand how great companies build great teams, this conversation with Seay HR’s CEO is a must‑listen.

They offer products that provide stability of cash flow for your equipment: Property Damage Insurance (PDI) Our PDI features multi-year policies up to 60 months, comprehensive coverage — Including protection against terrorism* — Without rate increases or cancellations. 

Extended Service Contract (ESC) Our ESC provides a master parts schedule, no deductible for covered repairs, and a streamlined claims process that reduces downtime. 

Why purchase our Physical Damage Insurance? 

• Multi-year policies for the life of the lease or the loan up to 60 months — For the life of the multi-year policy your rates will never increase, and we won’t cancel your policy. 
• Most robust coverage on the market — Comprehensive coverage including terrorism* 
• No coinsurance — We will not penalize you if your values were adequate at policy issuance. 

Why purchase our Extended Service Plan (extended warranty)? 

• Comprehensive master parts schedule — For damage due to mechanical breakdown. 
• No deductible — This means ANY covered equipment and labor won’t incur a deductible. 
• Streamlined claims process — Quicker payment to the dealer for repair of the equipment.

Together, Jesse and Scott unpack the sigmoid curve of growth, explore common inflection points, and share actionable insights on how coaching can unlock strategic breakthroughs. Whether you're scaling, plateauing, or reinventing your business, this conversation offers a roadmap to help you achieve the success you truly want—not just the success you’ve settled for.

Tune in for:

• 🔄 Real-world examples of business transformation
• 🧭 Coaching frameworks that drive results
• 💡 Leadership lessons for every stage of growth

If you're a business owner, executive, or aspiring leader, this episode will challenge your thinking and inspire your next move.

The 2025 Ryder Cup: A Clash of Titans at Bethpage Black

The 45th edition of the Ryder Cup is set to electrify the golf world from September 26–28, 2025, at the legendary Bethpage Black Course in Farmingdale, New York. Known for its brutal layout and passionate crowds, Bethpage promises a fiery atmosphere as Team USA and Team Europe battle for supremacy in this biennial match-play showdown.

Ryder Cup history

🏆 Ryder Cup History: A Legacy of Passion, Pride, and Pressure

The Ryder Cup is one of golf’s most storied and emotionally charged events—a biennial team competition between the United States and Europe that transcends individual achievement and celebrates national pride, camaraderie, and match-play drama.

📜 Origins & Evolution

• Founded: 1927, first played at Worcester Country Club in Massachusetts
• Named After: English businessman Samuel Ryder, who donated the trophy
• Original Format: USA vs. Great Britain
• Expanded: In 1979, the European team began including players from continental Europe to increase competitiveness

💰 Ryder Cup Revenue: A Record-Breaking 2025 Edition

The 2025 Ryder Cup at Bethpage Black is expected to generate record-breaking revenue, driven by unprecedented demand, premium pricing, and global fan engagement.

📈 Estimated Revenue Highlights

• Ticket Revenue Alone: Expected to exceed $100 million, with general admission tickets priced at $750 and practice-round tickets starting at $250—both sold out.
• Corporate Hospitality: Limited inventory remains, with premium packages contributing significantly to overall earnings.
• Volunteer Program: Over 4,000 volunteers, each paying $350 for uniforms and meals, adding another layer of revenue.
• TV Rights: The PGA of America has a 15-year, $440 million broadcast deal through 2030. The Ryder Cup contributes roughly $88 million to the PGA Tour over that span.

🏦 Where the Money Goes

• PGA of America: Uses Ryder Cup revenue to fund operations, including annual payments to its 41 regional chapters (increased from $90K to $180K each).
• Players: Do not receive direct compensation, but each gets a $200,000 charitable gift to donate at their discretion.

This year’s event is not just a golf tournament—it’s a financial juggernaut. Want help turning this into a podcast segment or a LinkedIn post that blends sport and business strategy? I’d be glad to help.

Terace Johnson was kind enough to join the show this week and lend her expertise to our audience.  Terace with the founder and CEO of Spotlight Staffing.

Spotlight Staffing is a national employment agency and executive search firm that offers tailored hiring solutions across multiple industries. Though headquartered in Minneapolis, they serve clients nationwide.

🔹 Services Offered:

• Direct Hire Recruitment
• Executive Search
• HR Consulting for Startups & Small Businesses
• Hiring Events & Campaigns
• Profile-Driven Sourcing (beyond job boards)

So, if you're looking to solve this modern job market, you might just find some answers with us this episode.

Scott joins the show to discuss the powerful framework often referred to as the “Three Eyes of the Business Owner”.  These “eyes” represent the three distinct roles or perspectives every business owner must balance to build a scalable, sustainable company:

👁️ 1. The Technician’s Eye

• Focus: Doing the work.
• Mindset: “If you want it done right, do it yourself.”
• Strengths: Deep expertise, hands-on execution, attention to detail.
• Risks: Gets stuck in the business, overwhelmed by daily tasks, struggles to delegate.

This is where most entrepreneurs start—doing what they’re good at. But staying here too long creates bottlenecks and burnout.

👁️ 2. The Manager’s Eye

• Focus: Organizing the work.
• Mindset: “Let’s create systems and processes.”
• Strengths: Planning, structure, consistency, team coordination.
• Risks: Can become overly focused on control, resistant to change, slow to innovate.

The Manager builds the scaffolding that keeps the business running smoothly. Without this eye, chaos reigns.

👁️ 3. The Entrepreneur’s Eye

• Focus: Vision and growth.
• Mindset: “What’s next? How do we scale?”
• Strengths: Innovation, strategy, market awareness, risk-taking.
• Risks: May neglect operations, chase too many ideas, lose focus.

This is the eye that sees the future and drives transformation. It’s essential for breaking out of survival mode and building something enduring.

The central message is that most small business owners over-rely on the Technician, which traps them in reactive cycles. To truly grow, you must consciously shift between these three roles, building systems that allow you to work on the business—not just in it

As the former Senior Executive for the Southeastern U.S. at Wells Fargo, Scott led with clarity, collaboration, and a relentless focus on aligning strategy with results. Now retired from that role, he's leaning into his passion for mentorship—empowering high-performing leaders to scale their impact while living more purposefully.

Scott’s commitment to excellence is matched by his dedication to community. Through active roles on boards like Operation New Hope, the March of Dimes, and NE Florida Boy Scouts of America, he continues to give back in powerful ways, fostering meaningful partnerships and driving civic engagement.

Tune in to hear Scott's insights on building performance-driven cultures, applying data-driven solutions, and creating sustainable business growth in competitive markets—all while staying grounded in service and purpose.

The Open Championship—often called The Open or British Open—is the oldest golf tournament in the world, steeped in tradition and drama. Here's a walk through its storied past:

📜 Origins and Early Years (1860–1870)

• First played in 1860 at Prestwick Golf Club in Scotland.
• Only eight professional golfers competed in the inaugural event.
• Willie Park Sr. won the first title, earning the title Champion Golfer of the Year.
• The original prize? A Challenge Belt made of red leather and silver.
• In 1870, Young Tom Morris won his third consecutive Open and was allowed to keep the belt—leading to no tournament in 1871 due to lack of a trophy.

🏆 The Claret Jug and Course Rotation (1872–1890s)

• In 1872, the iconic Claret Jug was introduced as the new trophy.
• The Open began rotating between Prestwick, St Andrews, and Musselburgh, later expanding to include Muirfield, Royal Liverpool, and Royal St George’s.

🇬🇧 The Great Triumvirate Era (1894–1914)

• Dominated by Harry Vardon, James Braid, and John Henry Taylor.
• Vardon won six Opens, a record that still stands.
• This era helped popularize golf across Britain and beyond.

🇺🇸 American Influence and Expansion (1920s–1950s)

• Walter Hagen became the first American-born winner in 1922.
• Bobby Jones, an amateur, won three times in the late 1920s.
• The Open began attracting international stars and larger crowds.
• The format evolved to 72 holes over four days, with qualifying rounds and cuts introduced.

🌍 Global Prestige and Modern Era (1960s–Present)

• Legends like Jack Nicklaus, Tom Watson, Seve Ballesteros, and Tiger Woods added to its legacy.
• The Open is now part of golf’s four major championships, alongside the Masters, U.S. Open, and PGA Championship.
• It’s held on a rota of coastal links courses across the UK, including St Andrews, Royal Troon, and Royal Portrush2.

🏅 Fun Facts

• The winner is still called the Champion Golfer of the Year.
• The Open is “open” to both professionals and amateurs who qualify.
• It’s the final major of the year, played in mid-July.

Neil Twa is a seasoned entrepreneur and e-commerce strategist best known as the co-founder and CEO of Voltage Holdings, a company that builds, acquires, and scales private-label brands—primarily through Amazon FBA (Fulfillment by Amazon).

Here’s a snapshot of his journey and work:

🚀 Career Highlights

• Amazon FBA Pioneer: Neil has been selling on Amazon since 2012, helping clients generate over $100 million in collective sales through his proven systems2.
• Voltage Holdings: His company uses a unique “pay as you profit” consulting model to help entrepreneurs build six- to eight-figure e-commerce businesses.
• Corporate Roots: Before diving into e-commerce, Neil worked with IBM, traveling extensively and gaining experience in tech and business development.

🎙️ Thought Leadership

• Podcast Host: He hosts the High Voltage Business Builders Podcast, where he interviews successful entrepreneurs and shares insights on scaling online businesses.
• Speaker & Mentor: Neil frequently appears at Amazon seller summits and business podcasts, offering guidance on branding, product research, and mindset for success.

💡 Philosophy & Mindset

Neil emphasizes mindset, creativity, and resilience. He’s open about his own setbacks—including bankruptcy—and how he rebuilt his life and business by focusing on branding, data, and long-term strategy.

“It’s not who you know; it’s what you know. Who you know gets you there, and what you know keeps you there.” — Neil Twa

If you're curious about building a passive income stream or scaling a brand on Amazon, Neil’s playbook might be worth exploring.

BombTech Golf is a direct-to-consumer golf club manufacturer that has built a reputation for offering performance-driven—and surprisingly affordable—clubs. Their product lineup includes drivers, irons, wedges, and putters designed with an emphasis on forgiveness and distance, making them especially popular among beginner golfers and high-handicappers. The brand backs its products with a 60-day on-course guarantee, reflecting their confidence in the quality and performance of their clubs.

The company’s origins are often described as grassroots. One narrative explains that BombTech Golf started out of modest beginnings—with accounts crediting founder Tyler Sullivan, an ex-engineer who launched the company from his garage with the help of college students. Another account, however, attributes its founding in 2012 to Zachary Barlow, who set out to challenge the traditional golf equipment market by eliminating hefty retail markups and ensuring high performance at direct-to-consumer prices3. Although the details differ slightly between sources, both stories underscore BombTech Golf’s innovative, do-it-yourself beginnings and its commitment to disrupting the status quo by making premium golf clubs more accessible.

Today, BombTech Golf continues to appeal to golfers looking for a blend of quality, performance, and value. By leveraging modern manufacturing techniques and a direct sales model, the company has garnered a loyal following among players who appreciate the balance of distance, forgiveness, and affordability in their clubs. If you’re a golfer seeking equipment that combines solid performance with an inclusive price point, BombTech Golf is definitely a brand worth considering.

The U.S. Open is one of golf’s four major championships, organized by the United States Golf Association (USGA). It was first played on October 4, 1895, at Newport Golf Club in Rhode Island, featuring just 11 competitors. The tournament has since grown into one of the most prestigious events in golf. 

Oakmont Country Club, located in Pennsylvania, is one of the most historic and challenging golf courses in the United States. It has hosted the U.S. Open a record 10 times, making it the most frequent venue for the championship2.

Oakmont’s Legacy in the U.S. Open

• First U.S. Open (1927): Won by Tommy Armour, defeating Harry Cooper in a playoff.
• Jack Nicklaus vs. Arnold Palmer (1962): Nicklaus won his first major by defeating Palmer in a playoff.
• Johnny Miller’s Historic Round (1973): Miller shot a final-round 63, one of the greatest rounds in major history.
• Dustin Johnson’s Victory (2016): Johnson won despite a controversial penalty ruling.

Course Characteristics

• Church Pew Bunkers: Famous hazards that make Oakmont one of the toughest courses.
• Lightning-Fast Greens: Often considered the fastest in championship golf.
• Brutal Rough & Narrow Fairways: Designed to test even the best players.

The 2025 U.S. Open is currently being held at Oakmont, and experts predict it will be one of the most difficult tournaments in recent years

GIVR Packaging specializes in sustainable, custom packaging solutions for businesses, particularly in the consumer-packaged goods (CPG) and beverage industries. They offer a range of packaging options, including:

• Custom Inserts: Protective corrugated and folding carton inserts for direct-to-consumer shipping.
• Shippable Mailers: Designed for shipping without an outer shell.
• Retail Ready Packaging: Shelf displays and master cases for retail environments.
• Boutique Beverage Solutions: Custom packaging for beverage brands, including various can sizes and case counts.
• POP Displays: Point-of-purchase retail displays and case stacks.

Givr Packaging also emphasizes sustainability, committing to 20x fiber replacement for every box they produce. Their structural engineers work with businesses to create innovative and protective designs that enhance branding while ensuring product safety.

Ballnamic is a virtual golf-ball fitting tool developed by PING. It helps golfers find the best ball for their game by analyzing performance characteristics across different models. The tool uses proprietary flight models and algorithms to suggest the top five ball matches based on a golfer’s preferences and playing style 

Tee-to-Green Fitting Experience
Their fitting process evaluates every aspect of your game. You’ll enter information from your driver launch conditions down to how you like the ball to feel off your putter.

Industry-Leading Fitting Technology
Every ball in the Ballnamic database undergoes hundreds of test shots on PING’s state-of-the-art swing robot, and the data is analyzed by PING’s Fitting Scientists.

Data-Driven Fitting Results
Your results are packed with detailed performance insights that includes an overall match percentage for each ball and ball flight projections.

Yeliza Centeio is a veteran marketing and advertising leader known for her candid, innovative, and results-driven approach. With over fifteen years of industry experience, she honed her craft at leading agencies in cities such as Boston, Orlando, and Ft. Lauderdale, as well as in in-house roles within the direct-to-consumer and fashion sectors. This extensive background laid the foundation for her entrepreneurial journey, empowering her to establish an agency that reflects her bold style and deep media expertise.

Integral Marketing & Advertising, the firm she founded, embodies a commitment to innovation, authenticity, and strategic excellence. Rather than relying on a one-size-fits-all approach, the agency prides itself on tailoring solutions to each client’s unique challenges. Their multidisciplinary team—comprising media planners, creative designers, copywriters, analytics experts, and producers—develops comprehensive strategies that span media planning and buying, creative campaign development, digital marketing, website development, and even public relations. The agency’s philosophy, captured in the notion of being “integral,” reflects its mission to offer well-rounded, innovative, and ROI-focused marketing solutions.

Yeliza is often described as honest, bold, and direct in all things media. By leveraging strong industry partnerships and an unapologetic approach to disrupting conventional advertising methods, she has positioned Integral Marketing & Advertising as a forward-thinking player in the field. Her leadership is not just about crafting compelling brand narratives but also about fostering genuine connections between brands and their target audiences. This blend of creative insight and strategic execution has made her a respected figure in the marketing community, especially in the Orlando business landscape where she has been recognized for her impactful work.  

If you are interested in speaking with Yeliza about your business, please contact her and her team here.  

Former PGA Tour player Hunter Mahan was critical of this week's PGA Championship venue. The 42-year-old acknowledged the course was in great shape but added that he feels it’s missing something.

“I guess I would say Quail Hollow is like a Kardashian,” Mahan said. “It’s very modern, beautiful and well-kept. But it lacks a soul or character.”

Agree or disagree?

The PGA Championship is one of golf’s storied majors, rich with tradition and evolution that mirrors the growth of professional golf itself. Here’s a deep dive into its history:

Origins and Early Years

The PGA Championship was inaugurated in 1916 by the PGA of America with the goal of unifying and advancing professional golf. Initially conceived as a tournament for club professionals, its first edition was held at the Siwanoy Country Club in Bronxville, New York. The early days of the PGA Championship were marked by a competitive spirit among local professionals, setting the stage for the tournament’s future prominence. This event signaled a move toward greater organization and recognition for professional golfers who had long been overshadowed by the more established amateur events.

The Match Play Era

For the first five decades of its existence, the PGA Championship was contested using a match play format. This head-to-head style of competition not only underscored the one-on-one skills of the competitors but also introduced dramatic duel scenarios that captivated audiences. During this period, legendary golfers like Walter Hagen and Sam Snead emerged and made their marks on the tournament. Their repeated successes helped to build the championship’s reputation and contributed to its growing prestige within the golf community.

Transition to Stroke Play

A pivotal change occurred in 1958 when the tournament switched from match play to stroke play. This shift was more than just a change in format; it was a strategic move to align the PGA Championship with evolving broadcast requirements and the increasing appetite for a more straightforward format. Stroke play provided a clearer measure of consistency over the entire tournament and brought the championship closer in line with the other major tournaments. The new format allowed for larger fields and emphasized the importance of every shot taken over the course of four days, thereby enhancing its appeal to both players and spectators.

Evolution and Notable Champions

As the tournament evolved, so too did its roster of champions. The PGA Championship has been won by some of the most iconic names in golf history. The dominance of early champions like Walter Hagen paved the way for future legends. Later, as the event expanded in scope and recognized worldwide, champions such as Jack Nicklaus, Ben Hogan, and more recently Tiger Woods have added chapters to its rich legacy. Each era of winners has contributed to the narrative of endurance, skill, and strategic excellence.

Modern Era and Significance

Over the decades, the PGA Championship has transitioned from a regional contest for club professionals into one of the four major championships in golf. Its rotation among premier golf courses across the United States—and occasionally abroad—has showcased the diversity and beauty of golf course architecture. The modern PGA Championship is celebrated not only for its competitive rigor but also for its role as a bellwether for the sport. The tournament's scheduling, the infusion of modern sponsorships, and extensive media coverage have all played a role in making it an integral part of the global golf calendar.

According to the National Golf Foundation, over 12 million U.S. adults embarked on golf trips last year, marking a 20% increase over the historical average and expected to grow. This surge reflects a growing desire for experiential travel, with golf. The Buffalo Groupe reported 44% of their survey plans to increase golf travel spending in 2025. The growth is driven by the increasing popularity of golf as a leisure activity and the development of golf tourism infrastructure worldwide.

Key Insights:

• Market Size & Growth: The global golf tourism market was valued at approximately $25.34 billion in 2024 and is projected to grow at a CAGR of 9.1% from 2025 to 2030.
• Popular Destinations: Countries like Scotland, the United States, Spain, and Thailand are renowned for their prestigious golf courses and scenic landscapes.
• Economic Impact: In the U.S., golf tourism is a $6 billion industry, with $4 billion coming from international visitors.
• Trends & Innovations: The industry is seeing a rise in experiential travel, luxury golf resorts, and eco-friendly practices to attract environmentally conscious travelers.
• Government Support: Many governments are investing in golf tourism to boost local economies. For instance, Canada allocated $4.4 million to promote professional golf tournaments.

Golf tourism is expected to expand significantly, driven by increasing interest in outdoor sports, government funding, and the growing number of young golfers. 

He and his team currently manage a portfolio of profitable multi-family and
commercial properties. They are always looking to broaden the portfolio, which would include the continuing acquisition and management of multi-family units and commercial buildings, with regional expansion throughout the southern United States. 

Dennis also utilizes his talents area barber in putting together a very unique, interesting YouTube show, BarberUpp.  It's a great watch and it only lasts...as long as a haircut!  Check it out.  

Direct-to-consumer (DTC) golf brands and major golf brands differ primarily in their business models and pricing strategies.

Major Golf Brands These are well-established companies like Titleist, Callaway, TaylorMade, and Ping. They have a strong presence in retail stores, sponsor professional golfers, and invest heavily in research and development. Their products are widely available in golf shops and online, but they often come with higher price tags due to marketing, distribution, and retail markups.

Direct-to-Consumer Golf Brands DTC brands like Takomo, Sub70, and others sell their products directly to customers, primarily through online platforms. By eliminating middlemen, they can offer high-quality equipment at lower prices. Many DTC brands focus on customization, allowing golfers to tailor clubs to their specific needs. They also tend to have strong customer service and online engagement.

Key Differences

Pricing: DTC brands often provide more affordable options by cutting out retail markups.

Customization: Many DTC brands offer personalized fittings and club designs.

Availability: Major brands are found in retail stores, while DTC brands primarily sell online.

Marketing: Major brands invest heavily in sponsorships and advertising, while DTC brands rely on word-of-mouth and digital marketing.

The Masters Tournament generates significant revenue, though it operates differently from other major golf events. In 2022, the tournament brought in approximately $142 million, with revenue sources including:

• Merchandise Sales: Around $69 million, driven by exclusive Masters-branded apparel and accessories.
• Badges (Tickets): Approximately $39 million, with highly sought-after passes priced well below market demand.
• International TV Rights: About $25 million, as Augusta National controls its broadcast agreements.
• Concessions: Roughly $8 million, with famously low-priced food and beverages.

So - if you are a golf fan, your professional at anything BUT golf, and your excited about this week's event - this episode is for you!

Market Size and Growth

• The global golf ball market was valued at approximately $1.31 billion in 2022 and is projected to grow at a CAGR of 2.4% from 2023 to 2030.
• Factors like the promotion of golf tourism, construction of new golf courses, and rising disposable incomes are key drivers of this growth.

Revenue Streams

• Professional Tournaments: Events like the PGA Tour and U.S. Open generate significant demand for high-performance golf balls, accounting for a large share of industry revenue.
• Recreational Golf: The growing popularity of golf as a leisure activity contributes to consistent sales, especially among amateur players.

Key Trends

• Technological Advancements: Innovations like multi-layered golf balls and seamless cover technology enhance performance, driving consumer interest.
• Sustainability: There is a rising demand for eco-friendly and biodegradable golf balls, aligning with global sustainability goals.
• E-commerce Growth: Online sales channels are expanding, making golf balls more accessible to a broader audience.

Challenges

• High Initial Costs: The cost of golf equipment, including balls, can deter new players, particularly in developed markets.
• Declining Interest Among Youth: In some regions, younger generations show less interest in golf, impacting long-term market growth.

The industry is poised for steady expansion, supported by innovation and increasing global participation.

Golf ball fitting, from a financial perspective, is an investment that can yield significant returns for both golfers and manufacturers. Here's how it plays out:

For Golfers:

1. Performance Optimization: Proper fitting ensures golfers use balls tailored to their swing and playing style, improving accuracy and distance. This can reduce the need for trial-and-error purchases, saving money in the long run.
2. Cost Efficiency: While fitting services may have an upfront cost, they help golfers avoid spending on unsuitable balls, ultimately lowering overall expenses.

For Manufacturers:

1. Revenue Growth: Offering fitting services can attract more customers, increasing sales of premium golf balls.
2. Brand Loyalty: Personalized fitting experiences foster customer loyalty, encouraging repeat purchases.
3. Market Differentiation: Companies that provide fitting services, like Bridgestone and PING, stand out in a competitive market, enhancing their reputation and profitabilit

Elizabeth Breza is a healthcare professional specializing as an Adult Health Nurse Practitioner in Jacksonville, Florida. Prior to being in the civilian healthcare industry, she served our country proudly for many years.  

Liz doesn't just play for recreation, she also enjoys competing.  As a Veteran of our Armed Forces, she competes as part of the Veteran's Golf Association.  It's a great for our Veteran's to compete and followship with their peers.  If you are a veteran that is listening and would like to compete, we will make sure you have contact information by clicking right here!  

Enjoy the conversation!

The Players Championship, held annually at TPC Sawgrass in Ponte Vedra Beach, Florida, has a significant economic impact on the region. 

The event attracts thousands of attendees, including players, officials, and fans, which boosts local businesses such as hotels, restaurants, and transportation services. Additionally, the tournament's charitable contributions and elevated prize purses further enhance its fiscal footprint.

However, we're not here to just talk about the economic impact of The Players.  We're sharing memories, giving our thought on if it has reached "the 5th Major" status, and even what our personal favorite food trucks are on the grounds.  

The Players isn't just about how many balls get hit into the water on 17 - enjoy! 

How many business relationships are made over a common bond that we find that we share with people we end up doing business with?  In my experience, people do business with people - not companies.  

Brandon C. White is a success entrepreneur with, by his own admission, lots of strikeouts, but it makes that next homerun that much sweeter.  He also has gone by the titles angel investor, venture capitalist, and worked as an employee believe it or not.  

Today, he has also started multiple podcasts, he is an Amazon Best Seller on How to Write a Business Plan, and he is a public speaker.  He is a true modern-day renaissance man.  

As you listen to our conversation, you with find out very quickly that he is a passionate fisherman at heart, and this has connected him to people that shared his enjoyment of being out on the water; it's even lead to a deal or two.  

This is truly a story of Making Cents of It All.  Enjoy!

Did you know the average age of viewers for the PGA Tour is around 64 years old?  I did not before doing my research.   LIV Golf is doing a better job attracting viewers 18-34.  71% of people aged 18-34 have shown interest in watching LIV Golf Events.  This is in large part because of their willingness to embrace YouTube and Social Media platforms.  

Rick Shiels, Good Good, Paige Spiranic, Increased Sponsorship and Advertising Revenue: Golf influencers on YouTube have attracted large followings, making them attractive to sponsors. This has led to increased sponsorship deals and advertising revenue for both the influencers and the platforms

1.  Broader Audience Reach: YouTube has made golf more accessible and relatable, attracting a new generation of players and fans. This broader audience has opened up new revenue streams through merchandise sales, online coaching, and more

2.  Enhanced Engagement: The interactive nature of YouTube allows for direct engagement with fans, fostering a deeper connection between golfers and their audience. This engagement can translate into higher viewership numbers and increased monetization opportunities.

3.  Professional Golfers' Personal Brands: Many professional golfers, such as Bryson DeChambeau, have leveraged YouTube to share insights into their training routines and personal lives, further monetizing their personal brands.
Instructional Videos: Many professional golfers and coaches share tips and techniques to help improve your game. For example, Rick Shiels' channel offers beginner golf basics and tips for improving your swing

Golf Challenges: Fun and sometimes quirky challenges, such as hitting a hole-in-one for a prize or competing in knockout matches, are popular among golfers

Tournament Highlights: Channels like Golf Channel provide highlights from major tournaments, including the LPGA Tour and other professional events.Golf Vlogs: Some golfers share their personal experiences, practice routines, and travel adventures related to golf.

The highest paid golfer on YouTube is Paige Spiranac. She has leveraged her social media presence to build a highly lucrative career, earning an estimated $5 million+ annually from sponsorships, subscriptions, and media appearances.

The most watched YouTube golfer is Rick Shiels. His channel, Rick Shiels Golf, has amassed almost three million subscribers and features a wide range of content, including instructional videos, club reviews, and challenges with professional golfers1. Rick's engaging and approachable style has made him a favorite among golf enthusiasts.  

Youth baseball has evolved into a significant industry, with various organizations and events shaping its landscape. One notable player in this field is Perfect Game, which has positioned itself as a pathway for young athletes aspiring to play in college and the pros. Perfect Game organizes events and showcases that attract top high school talent, providing opportunities for players to be scouted by college recruiters and professional teams1.

The youth sports industry, including baseball, has grown substantially, with families investing heavily in their children's athletic development. This includes expenses for private coaching, travel teams, and specialized training facilities. The industry is estimated to be worth billions of dollars, reflecting the high level of participation and the demand for quality experiences for young athletes and their families2.

Youth baseball and softball are seeing significant growth, attracting investors and generating substantial revenue. Events have become more than just competitions; they now offer a festival-like experience with entertainment and activities for families. This shift has contributed to the increasing popularity and financial success of youth baseball.

Youth baseball has become a significant part of the broader youth sports industry, which is estimated to be worth billions of dollars. The youth sports market, including baseball, is projected to reach $77.6 billion by 2026. This growth is driven by increasing participation, investments in facilities, and the rise of travel teams and tournaments.

Perfect Game, a major player in youth baseball, is expected to generate over $100 million in revenue this year. The company has expanded beyond just organizing events to becoming a media company and apparel outlet, offering a festival-like experience at their tournaments.

The overall youth sports market in the U.S. is substantial, with estimates suggesting it rivals the size of the NFL, which is around $15 billion. This includes revenue from travel, equipment, team membership, facility construction, software, and venue rental.

The increasing popularity and financial success of youth baseball are evident in the substantial investments and the high level of participation, which has reached nearly 16.7 million in the U.S.  

1. Targeting and Personalization: AI can analyze vast amounts of data to segment audiences and predict customer behavior. This allows for highly personalized ad content that resonates with specific audience segments.
2. Automation and Efficiency: AI automates repetitive tasks such as scheduling social media posts, generating reports, and even creating ad copy. This frees up marketers to focus on more strategic and creative aspects of their campaigns.
3. Real-Time Optimization: AI can adjust ad campaigns in R.T. based on performance data. This ensures that ads are always optimized.
4. Enhanced Analytics: AI provides deep insights into campaign performance, helping marketers understand what works and what doesn't. This leads to more informed decision-making and better ROI.
5. Cost Efficiency: By automating tasks and optimizing campaigns, AI helps reduce costs and improve the efficiency of marketing efforts.
6. Scalability: AI enables marketers to scale their campaigns quickly and efficiently, reaching larger audiences w/out a proportional increase in resources.
7. Creative Generation: AI can generate creative assets, such as ad copy and visuals, almost instantaneously. This allows for rapid testing and iteration of different ad variations.

AI is not just a tool but a game-changer in the marketing and advertising industry. It helps marketers stay ahead of the curve by leveraging data and automation to create more effective and efficient campaigns.

The transition to a cookie-less world is a significant shift in the digital marketing landscape, driven by increasing privacy concerns and stringent regulations like GDPR and the California Consumer Privacy Act:

1. First-Party Data: With third-party cookies being phased out, leveraging first-party data becomes crucial. This involves collecting data directly from consumer interactions to build deeper relationships and enhance targeting efforts while respecting user privacy.
2. Privacy-Centric Strategies: Marketers need to focus on privacy-centric approaches, such as contextual advertising and identity resolution. These methods allow for effective ad targeting and measurement without compromising consumer privacy.
3. Innovative Approaches: The shift to a cookie-less world presents both challenges and opportunities. Marketers must stay agile, invest in new technologies, and continuously innovate to thrive in this evolving landscape.
4. Contextual Targeting: This involves delivering ads based on the content of the webpage rather than tracking user behavior across sites. It ensures that ads are relevant to the context in which they appear.
5. Consent-Driven Marketing: Building trust with consumers by being transparent about data collection and usage is essential. This includes obtaining explicit consent from users before collecting their data.
6. Attribution Challenges: Without cookies, tracking user behavior across devices and attributing conversions to specific marketing campaigns becomes more difficult. Marketers need to explore alternative methods for attribution.
7. Adapting to Change: The transition to a cookie-less world requires marketers to reassess their strategies and discover innovative ways to connect with customers. This includes building more direct and meaningful relationships with users.

Navigating this transition successfully will require a combination of leveraging 1st party data, adopting privacy-centric strategies, and continuously innovating to stay ahead in the evolving digital landscape.

Every golfer should be performing from an objective position, of understanding. So how would you go about learning a position of understanding?

Stan teaches “A Performance Putting System built around understanding the coordination of stroke lengths, timing, acceleration, and effective reading of the slopes and grades found on greens.”

You are going to learn!

Green Management
How to maneuver around the green to know the distance of the putt, grade percent, slope percent, and adjusted distance of the putt.

Stroke Management
Knowing how to use the putter to develop the correct length of stroke that matches the adjusted distance of the putt, that matches the green speeds you are playing on.

Time Management
Knowing your own personal timing that will teach you how to control your timing and acceleration down into the ball.

Visual Management
Knowing how to use your eyes. What to look at, where to look, and how to look.

Mental Management
Learning to putt with a mind that is calm, free of fear, and anxiety, that will allow the body to produce a fluid stroking motion.

When you start to learn these types of lessons, you will be put into a position of understanding exactly what you need to do, once you are on the green.  You will become the Master of the Green. The players that Stan coaches have achieved it, reduced their putting average and have gone on to win their matches and win tournaments.

Stan Moore, PGA Certified Coach, teaches at the Don Law Golf Academy, located at the Osprey Point Golf Course, in Boca Raton, Florida. He specializes in player development, with a focus on putting & short game.

Stan has created one of the the Most Comprehensive Putting & Short Game Programs in the United States. He has students competing at every level from junior, club golfer, through the collegiate ranks and Professional tours.

"I believe what and how I teach putting, will teach you to make more putts! Period!"     - Stan Moore, PGA

The experience gained from competing at very high levels combined with her educational background and certifications allows her to connect, relate to, and understand her clients. Dawn works with athletes in multiple sports from the junior level all the way to the pros. She works, not only with athletes, but all members of their development team, including trainers, coaches, instructors, and sports psychologists. 

Austin Reed and his partner Mateo Neves founded Horizon Development nearly 5 years ago.  Wait till you hear what got them started - talk about one of your all-time best origin stories.  Necessity is the mother of all invention.  

#softwaredevelopment #cybersecurity #ai #automation

1. Have a Vision: Articulate a compelling vision appropriate for your level of seniority. Communicate it flawlessly in any situation.
2. Understand Perception: Be aware of how others perceive you. As you ascend to more senior levels, understanding this becomes increasingly important.
3. Gravitas: Cultivate a sense of authority, poise, and confidence. Project calmness under pressure.
4. Effective Communication: Master the art of clear, concise communication. Adapt your message to different audiences.
5. Authenticity: Be genuine and true to yourself. Authenticity builds trust and credibility.
6. Inclusiveness: Foster collaboration and create an inclusive environment. Value diverse perspectives.
7. Respect: Show respect for others’ opinions and contributions. Treat everyone with dignity.

1. Role of Data and Analytics in Business:
   • The primary role of data and analytics is to equip businesses, employees, and leaders to make better decisions and improve decision outcomes.
   • This applies to all types of decisions, including macro, micro, real-time, strategic, tactical, and operational.
   • D&A can also unearth new questions, innovative solutions, and opportunities that business leaders had not yet considered.
   • Progressive organizations use data to drive faster, more accurate, and more relevant decisions in complex and fast-changing contexts.
2. Examples of Data and Analytics Use Cases in Business:
   • Forecasting Risk During Surgical Procedures:
     • Combine predictive capabilities with defined rules to mitigate the risk of infection during surgery.
   • Optimizing Supply Chain Response:
     • Forecast incoming orders for products and use optimization techniques to proactively respond to changing demand across the supply chain.
     • This approach doesn’t rely solely on historical data, which might be incomplete or unreliable.

In summary, data analytics involves using data, techniques, and tools to identify patterns, trends, and actionable insights. These insights support informed decision-making and drive better business outcomes.

1. What is AI in Sales?
   • AI in sales leverages artificial intelligence to simplify and optimize sales processes. It involves using software tools with trainable algorithms that process large datasets.
   • These AI tools are designed to help sales teams save time and sell more effectively.
2. Why Use AI in Sales?
   • Automation: AI streamlines repetitive tasks, allowing sales professionals to focus on high-value activities.
   • Personalization: AI analyzes data points to create personalized interactions with prospects.
   • Real-Time Data: Instant access to data ensures accuracy and validity.
   • Multichannel Tracking: AI helps track prospects across various channels.
3. Applications of AI in Sales:
   • Adapting to Buyer Needs: AI enables teams to quickly adapt to changing buyer journeys and increased sophistication.
   • Personalization: Tailor your approach based on insights from AI-driven data.
   • Accessing Real-Time Data: AI provides instant access to relevant information.
   • Gathering Information from Multiple Platforms: Track prospects across different channels using AI.

1. Co-Employment: A PEO acts as a co-employer alongside your business. It provides services for both your company and its employees. By partnering with a PEO, you can outsource important HR functions, such as payroll, benefits administration, and training.
2. Compliance and Efficiency: PEOs ensure compliance with federal and state employment laws. They handle tasks like tax reporting, employee benefits, and risk management. This allows you to focus on your core business activities while the PEO manages HR-related complexities.
3. Services Offered by PEOs:
   • Payroll: PEOs handle payroll processing, tax withholding, and direct deposits.
   • Benefits Administration: They manage employee benefits, including health insurance, retirement plans, and other perks.
   • Training and Development: PEOs may provide training programs and resources for employees.
   • Risk Management: They assist with workplace safety, workers’ compensation, and compliance.
   • Employee Onboarding: Some PEOs offer onboarding services to streamline the hiring process.

1. Recruitment and Onboarding:
   • HR assists in recruiting and hiring new employees. They create job descriptions, conduct interviews, and onboard new hires, ensuring a seamless transition into the organization.
2. Employee Benefits:
   • HR manages employee benefits, including health insurance, retirement plans, and other perks. They help employees understand their benefits and address any related queries.
3. Training and Development:
   • HR coordinates training programs to enhance employees’ skills and knowledge. This includes workshops, seminars, and online courses.
4. Performance Management:
   • HR oversees performance evaluations, feedback, and goal-setting. They work with managers to ensure employees meet their objectives.
5. Employee Relations:
   • HR mediates conflicts, addresses grievances, and fosters positive relationships among employees.
6. Compliance and Legal Matters:
   • HR ensures the organization complies with labor laws, regulations, and industry standards. They handle legal documentation, such as contracts and policies.
7. Offboarding and Exit Processes:
   • When employees leave the company, HR manages the exit process, including paperwork, final paychecks, and exit interviews.

My guest this week is Stephen Murray.  He is the founder and lead Human Resources Consultant for Grow Fast HR Solutions.  When people talk about small business, large business...or anywhere in between, it is always relative to what someone believes that means.  Stephen handles what the business community calls Middle Market businesses and above.  He will define what that means for us.

My guest this week is James Murphy, Circuit Court Mediator in Duval County Florida. Prior to becoming a full-time mediator, he was a senior-level banking officer and special assets manager.  He has a unique perspective to handle cases that involve business partner disagreements, debt collection, debt restructures, construction defects, foreclosures, bankruptcies, contract disputes, insurance settlements, and lender liability.

This time, we are talking all about Profit First.  What is Profit First you ask?  I'll let Rachel tell you because she is a Mastery Certified CPA that executes the Profit First strategies with her clients, and I would rather you here it straight from a Master.

Last time, we talked a lot about Nelson, his career, and his deep involvement in the community.  This time, I thought we would talk a lot more about Farther, his role there as the Managing Director of Bank Strategies, and what makes their offering different in a very competitive landscape.   Farther's motto is "move your wealth forward".  Enjoy the conversation with Nelson and learning more about how the team at Farther does just that.  

Just to hit a few of the highlights - Creating a Retail Media Network, Inventory Management, Personalized Shopping Experiences for customers, Customer Engagement, Implementing Customer Loyalty Programs, and creating a unified customer view of your company...

Retail shopping has become so much more than just a store front in todays world.  V2 Strategic Advisors are the behind the scenes crew that improve the virtual environment and experience for you as a customer.

Sales touches every industry.  Some might say it is the life-blood of a company because without sales...you have nothing to work on.  This is a conversation that crosses all industries and is beneficial to anyone looking to increase their bottom line. 

Gordon has been involved with the entertainment industry in one way or another since childhood.  He has done it all at one time or another from lighting and sound to being the talent on stage or behind the mic!  

As he so eloquently states on his website - "Gordon Firemark helps artists, writers, producers and directors achieve their dreams in the fields of theater, film, television and new media.  Since his admission to practice in 1992, he has focused his attention on providing sound practical, legal and strategic advice to his clients so they can make smart deals, grow their businesses, and do great things."

In order to understand where we are, I believe it is important to understand why and how we arrived here in the first place. The CRA followed similar laws passed to reduce discrimination in the credit and housing markets including the Fair Housing Act of 1968, the Equal Credit Opportunity Act of 1974 and the Home Mortgage Disclosure Act of 1975 (HMDA). The Fair Housing Act and the Equal Credit Opportunity Act prohibit discrimination on the basis of race, sex, or other personal characteristics. The Home Mortgage Disclosure Act requires that financial institutions publicly disclose mortgage lending and application data. In contrast with those acts...

The Community Reinvestment Act of 1977 (CRA) encourages certain insured depository institutions to help meet the credit needs of the communities in which they are chartered, including low- and moderate-income (LMI) neighborhoods, consistent with the safe and sound operation of such institutions.

My guest this week is Justin Henderson.  He and his wife own 2 CrossFit gyms in the greater North Florida area, CrossFit Jax Bch and CrossFit Duval.  Enjoy the conversation as we talk about his journey with CrossFit.  

Power Tee is the fastest way to a better golf swing. Our automatic teeing system greatly increases efficiency through streamlining, automation, and labor-saving methods.

Power Tee has proven its value, reliability, and ease of use at driving ranges worldwide. As a matter of fact, Power Tee tees up over 6 million golf balls per day across 18 different countries worldwide.

Hurricane Shutters, screens, pergolas, and other residential applications have been around for years, but they've gotten a substantial make over in recently.  The finished product works far better and more efficiently - while being aesthetically pleasing and being something that you are proud to have as part of your home - and many times they work in conjunction with your devices for ease of use!

My guest this week is Candela Medical's Executive Regional Director for the Southeastern US and the Caribbean, Dave Pataca - what professional wouldn't want that territory!  Dave has been in the medical field for more than 20 years and with Candela since 2007.  He is highly regarded by his peers and the medical professionals he serves as a leading expert in the medical device industry, and I believe that he his finger on the pulse of where the aesthetic medicine is headed.