Leslee is a digital marketing and public relations consultant with 12+ years of experience developing data-driven communication strategies that elevate brand visibility and audience engagement. She specializes in social media strategy, content management, integrated internal and external communications, and multimedia storytelling, with a strong focus on analytics and performance optimization. Her work bridges creativity and strategy, helping organizations translate complex messages into compelling digital narratives that deliver measurable results. Currently pursuing her Accreditation in Public Relations (APR) to further strengthen ethical, strategic communications practice.

Connect with Leslee Hackett at:
LinkedIn: https://www.linkedin.com/in/lesleeh/

Connect with Veronica V. Sopher at:
Website: https://www.veronicavsopher.com/
Social:@VeronicaVSopher

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Robyn Patterson is a senior public affairs strategist with deep experience at the intersection of politics, policy, and media. She served as a spokesperson in the Biden White House, where she led communications strategy on some of the administration’s most complex and high-profile issues—including labor and tech policy, civil rights, and crisis response. In that role, she prepared senior officials for major media interviews, developed cross-agency messaging frameworks, and worked closely with national reporters to shape coverage during fast-moving events.

Before joining the White House, Robyn served in senior communications roles at the U.S. Department of Commerce and in the Office of Speaker Nancy Pelosi, helping to navigate legislative negotiations, economic messaging, and media engagement at the highest levels of government.

Today, Robyn is building the public affairs practice at Allison Worldwide, a leading marketing and communications agency. In this role, she advises companies, coalitions, and philanthropic organizations on how to navigate today’s evolving policy landscape, communicate with credibility in polarized environments, and respond strategically to reputational risks. She specializes in helping clients apply campaign-style communications strategies—message discipline, stakeholder engagement, and rapid response—to private sector and nonprofit challenges.

Be sure to join us for our Networking Luncheon:  Shaping Power: How Strategic Communications Influence Policy, Perception, and Public Trust

Date: February 11 

Time: 11:30 AM - 1:00 PM

Location: Houston-Galveston Area Council 3555 Timmons Ln #100 Houston, TX 77027

High Stakes. High Visibility. High Impact.

Join us for a powerful conversation with Robyn Patterson, senior public affairs strategist at Allison Worldwide and former spokesperson in the Biden White House. Robyn will share an inside look at how high-level communications strategies are developed and deployed when the stakes are highest.

Join PRSA Houston for a timely and practical discussion on communications that shape outcomes when it matters most. Don’t just respond—lead.

Sign up and learn more about Robyn. Register here: https://prsahouston.starchapter.com/meetinginfo.php...

Connect with Robyn Patterson at:
LinkedIn: https://www.linkedin.com/in/robyn-patterson/

Connect with Veronica V. Sopher at:
Website: https://www.veronicavsopher.com/
Social:@VeronicaVSopher

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Corey has spent over 25 years contributing to powerful integrated earned communications programs – connecting influencer marketing with earned media to effectively take advantage of an ever-changing media landscape. Press + media influencers as well as social + cultural influencers create a media dynamic that requires a cohesive strategy and as Managing Director of Media & Influence at Allison Worldwide, Corey focuses on bringing an evolved approach to an expanding media universe to deliver true ROI for clients. Corey has built PR and influencer strategies for Super Bowl advertising campaigns and “Big Game” guerilla marketing initiatives leveraging influencers for a variety of brands including Cetaphil, AXE, Dove Men+Care, Flipz and many others. Corey is also a professor of influencer marketing at Montclair State University and creates content with his husband and son on their Instagram and TikTok Channel @RainbowDads with over 2M+ followers across Instagram and TikTok. RainbowDads has become a go-to voice for brands looking to connect with families through authenticity and laughter love of sports. Known for deep ties to the NFL, Buffalo Bills, and broader sports community, Corey brings both professional and personal influencer expertise to his work with a variety of clients.

Be sure to join us Thursday, Jan 22 for our webinar INFLUENCE IN MOTION: WHAT’S HOT, WHAT’S NEXT, AND WHAT MATTERS IN 2026
Register here: https://prsahouston.starchapter.com/meetinginfo.php?id=255&ts=1768491338

Connect with Corey Martin at:
LinkedIn: https://www.linkedin.com/in/corey-r-martin-b604a5/
Instagram: https://www.instagram.com/coreyreidmartin/
https://www.instagram.com/rainbowdads/

Connect with Veronica V. Sopher at:
Website: https://www.veronicavsopher.com/
Social:@VeronicaVSopher

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Angelique Myers Evans, MPA, APR is the Chief Communications Officer at Houston TranStar, where she leads internal and external strategic communications for a multi-agency regional transportation and emergency management organization. She also serves as the President of PRSA Houston, one of the nation’s largest Public Relations Society of America chapters.

Angelique is the founder of Angie Malone Studios and brings more than 20 years of experience spanning radio and television broadcasting, public relations, and executive coaching. Holding a Master of Public Administration and Accredited in Public Relations (APR), she helps professionals communicate with clarity, confidence, and impact—on stage, on camera, and in the boardroom.

Connect with Angelique at:
LinkedIn: https://www.linkedin.com/in/angiemalone/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Jeff shares about The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns.

Jeff Frey is the Founder and CEO of Vital Competence, a consulting firm at the forefront of blending Artificial Intelligence (AI) and Emotional Intelligence (EI) for innovative solutions. He has worked with organizations like NASA, ExxonMobil, and Baylor College of Medicine to drive impactful outcomes. Jeff advances these concepts through research and courses at Rice University’s Jones Graduate School of Business MBA program and the University of Houston’s Wolff Center for Entrepreneurship.

Connect with Jeff at:
LinkedIn: http://linkedin.com/in/jdfrey
Instagram: https://www.instagram.com/jeffreydfrey/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Anh shares about Why Purpose-Driven Marketing Works.

Anh Nguyen is the Chief Brand Amplifier at Amplified Marketing, where she helps purpose-driven brands, social impact ventures, and nonprofits through #MarketingThatMatters. She’s also passionate about empowering women professionals and business leaders to uncover their unique stories and build personal brands that spark confidence and growth.

As a consultant and speaker, Anh loves being a catalyst for growth—helping her clients find their voice, embrace thought leadership, and build meaningful connections. Known for her down-to-earth style and knack for sparking big ideas, Anh inspires leaders and brands to discover their potential and create a ripple effect of impact in their industries.

Connect with Anh at:
LinkedIn- https://linkedin.com/in/anhtnguyen170
https://linkedin.com/company/AmplifiedMktgTX
Facebook- https://facebook.com/AmplifiedMktgTX
Instagram- https://instagram.com/AmplifiedMktgTX
Youtube- https://youtube.com/@AmplifiedMktgTX

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Carla shares about Storytelling As Your Superpower.

Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would have run as an editor and producer earlier in her career. Stories with emotion, struggle and grit that reveal aspects of our community we don't often hear about. She started out as a field producer for CNN and ABC in New York before becoming a freelance writer, producer, newsroom manager and reporter overseas in Europe and Southeast Asia. Carla has led a multi-million dollar multimedia sports marketing campaign, and later joined a public radio startup leadership team. In between, she moved to public affairs and strategic communications.

Connect with Carla at:
LinkedIn- linkedIn.com/in/carlasapsford

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

On this episode, Robyn shares about Community Building In PRSA.

Robyn Egbert is a strategic communicator who thrives in connecting organizations and brands to their communities. Receiving her Master of Arts in Mass Communication from the University of Houston, her background lies in developing and managing communication campaigns, public involvement plans, community outreach, reputation and stakeholder management, media relations, and digital marketing. She has spoken at national conferences, been a mentor to undergraduate public relations students, and currently serves on the Board of Directors for the Public Relations Society of America - Houston Chapter. Outside of public relations, she is also a volunteer with the Junior League of Houston and actively challenges herself to be a better professional and leader within her community. 

Connect with Robyn at:
LinkedIn- https://www.linkedin.com/in/balabanrobyn/
Email- robyn.b.egbert@gmail.com

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Ramona shares about The Importance of Transit Communication and Public Relations.

Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change Management. Interesting Fact: She spent 3 years in Iraq during Operation Iraqi Freedom as a civilian contractor. Ramona loves to travel and fitness.

Connect with Ramona at:
www.linkedin.com/in/harrietramonacraytoncmp-a1124a13
https://www.facebook.com/ramona.crayton.50

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR.

As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on Public Relations from The University of Texas at San Antonio, Tala refined her skills in media relations and successfully crafted and executed communication strategies, securing coverage in various online and broadcast local and trade publications.

Currently, Tala proudly serves as one of the 2024 PRSA Houston Board Directors and will be leading the New Young Professionals Committee. Her leadership journey includes being the President of the PRSSA at UTSA and a board member of the PRSA San Antonio, where she revitalized the chapter within a semester and raised substantial funds. Committed to inclusive initiatives, her background reflects a dedication to community engagement and diverse perspectives.

Connect with Tala at:
LinkedIn: www.linkedin.com/in/tala-kseibi-04727a172

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS.

Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research.

Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University.

Connect with Hailey at:
LinkedIn: https://www.linkedin.com/in/ngocbuihailey/

Connect with Melissa at:
LinkedIn: https://www.linkedin.com/in/melissahauger/

Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is an analytical thinker that has a proven track record of developing successful social media plans, content creation and management ideas, effective media monitoring, concise trend spotting, creating pitches, conducting website updates, and making Canva based graphics.

As well as established key strategies that thrive in any company environment such as the execution of external and internal marketing techniques.

When Leslee is not working within the PR field you can find her taking photos, volunteering, teaching bible study, and learning new tricks of the trade!

Tune in to this episode to learn more about Leslee and be sure to connect on LinkedIn - https://www.linkedin.com/in/lesleeh/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

In this episode, Ashley shares about Lessons on Leadership.

There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world.

In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. Since then, she has launched a boutique PR and digital marketing agency, Medley Inc., and has worked with organizations such as Major League Baseball, AT&T, The City of Houston and The Rose Houston to meet their marketing goals, specifically geared towards African American and Latino consumers.

A Google AdWords certified specialist, Ashley has been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX, and more as an expert in business, technology, social media, and public relations. She is an alumnus of the Goldman Sachs 10,000 Small Businesses program and Leadership Houston as well as one of Houston Business Journal’s 2018 40 under 40 leading professionals and the 2019 Greater Houston Partnership HYPE Impact Business Leader award winner. In 2021, she was named a Woman in the Fast Lane by the Greater Houston Women’s Chamber of Commerce.

Through her work in the community, she has educated and trained more than 5,000 girls and budding entrepreneurs in the areas of technology, social media, and leadership development.

Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyrsmall/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Becky shares about The Many Paths A Career in PR Can Take You.

Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending 20 years in leadership positions in corporate social responsibility at financial services companies.

During this time, she served on nearly a dozen nonprofit boards in Michigan and Texas, earning several awards for her efforts and igniting a passion for nonprofit work. After Hurricane Harvey highlighted the region’s significant numbers of homeless pets, she pivoted once more to use her grant-making and community relations skills to help improve the quality of life for pets and people. Today, she is the director of the Gulf Coast Animal Welfare Alliance and has been appointed by the Houston City Council to serve on the advisory board for the city’s BARC animal shelter.

Becky earned a bachelor’s degree in journalism with a concentration on public relations from Stephen F. Austin University, a Master’s in Business Administration from Davenport University in Michigan, and her Accreditation in Public Relations. She has served on the board of directors for Houston PRSA and is a current APR Committee co-chair. 

Connect with Becky at:
LinkedIn: https://www.linkedin.com/in/beckyebest
Website: https://gulfcoastanimalwelfarealliance.org

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

In this episode, Laura shares about Authenticity and Integrity in the PR Profession.

Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fleishman-Hillard from 1998 to 1999 as a senior consultant to FH teams and clients before starting Pennino and Partners in September 1998. Won a Houston Better Business Bureau Award of Excellence in 2022 in the PR/Marketing category. Supporter of non profit organizations that benefit children and animals. Actively involved in fostering and adopting dogs, puppies, cats and kittens.

Connect with Laura at:
LinkedIn: https://www.linkedin.com/in/penninoandpartners/
Text or giver her a call: (713)-419-1776

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/Media

Tamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The native Texan and University of Houston graduate spent nearly 10 years in the news business, with 7 years at KPRC-Local 2 (NBC Houston local affiliate) as Assignments Manager/Internship Coordinator, Assignments Editor for NBC Network and as Assistant News Director/Content Manager at KVOA (NBC in Tucson, AZ).

Tamara has been featured on Fox, NBC and CNN as a Public Relations expert regarding various hot topics in sports to corporation down falls. As a Publicist and a Manager, she currently represents NFL and NBA professional athletes, executives, actors, television and radio personalities, corporations and brands. 

Tamara is a member of NABJ (National Association of Black Journalists) and PRSA. 

When Tamara is not working she is spending time with her family, reading, and traveling.

Connect with Tamara at:
LinkedIn: https://www.linkedin.com/in/tamara-washington-bb6b1726/
Instagram: www.instagram.com/boomtamara
Twitter: https://twitter.com/BoomTamara

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Laura shares about Authenticity and Integrity in the PR Profession.

Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fleishman-Hillard from 1998 to 1999 as a senior consultant to FH teams and clients before starting Pennino and Partners in September 1998. Won a Houston Better Business Bureau Award of Excellence in 2022 in the PR/Marketing category. Supporter of non profit organizations that benefit children and animals. Actively involved in fostering and adopting dogs, puppies, cats and kittens.

Connect with Laura at:
LinkedIn: https://www.linkedin.com/in/penninoandpartners/
Text or giver her a call: (713)-419-1776

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

In this episode, Vannessa shares about Understanding Messaging and Your Role In It.

Vannessa Wade is the founder and CEO of Connect The Dots PR. Often called an “idea oven” and “branding magnet,” she has been featured in magazines such as Black Enterprise and Fast Company. 

From working on legislative campaigns, to supporting UNICEF, Wade has been able to help brands position themselves in newsworthy and culturally relevant ways. Her contacts span the gamut across the media and influencer landscape.

Wade is as driven about public service as she is about public relations. She volunteers her time and expertise to various civic organizations including Kids Meals and The Sickle Cell Marc Thomas Foundation. She serves as Diversity Chair for PRSA Houston, Executive Director of ColorComm Houston and has spoken at The Texas Conference for Women and presented at NABJ. In 2015, she created a branding series aimed at helping college students learn how to brand themselves. 

Wade is a graduate of the University of Houston.

Connect with Vannessa at:
Facebook: https://www.facebook.com/vannessawade
LinkedIn: https://www.linkedin.com/in/vannessawade

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

On this episode, Bridgett shares about The Journey Through PR and Advice for Upcoming Members.

Bridgett studied Broadcast Journalism at Texas Woman's University (TWU). Her clientele ranges from Fasion, Beauty, Sports, Entertainment, Politics, and Nonprofits. She is a military child and was raised overseas in Kaiserslautern, Germany- Bridgett used to speak German and French. She absolutely loves what she does.

Connect with Bridgett:
IG: @shebridgesmediainc
Twitter: @shebridges_pr
FB: SHE Bridges PR 
LinkedIn: SHE Bridges PR

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR.

As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on Public Relations from The University of Texas at San Antonio, Tala refined her skills in media relations and successfully crafted and executed communication strategies, securing coverage in various online and broadcast local and trade publications.

Currently, Tala proudly serves as one of the 2024 PRSA Houston Board Directors and will be leading the New Young Professionals Committee. Her leadership journey includes being the President of the PRSSA at UTSA and a board member of the PRSA San Antonio, where she revitalized the chapter within a semester and raised substantial funds. Committed to inclusive initiatives, her background reflects a dedication to community engagement and diverse perspectives.

Connect with Tala at:
LinkedIn: www.linkedin.com/in/tala-kseibi-04727a172

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS.

Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research.

Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University.

Connect with Hailey at:
LinkedIn: https://www.linkedin.com/in/ngocbuihailey/

Connect with Melissa at:
LinkedIn: https://www.linkedin.com/in/melissahauger/

Learn more about the PRSA Houston Chapter, our events and opportunities at

In this episode, Becky shares about The Many Paths A Career in PR Can Take You.

Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending 20 years in leadership positions in corporate social responsibility at financial services companies.

During this time, she served on nearly a dozen nonprofit boards in Michigan and Texas, earning several awards for her efforts and igniting a passion for nonprofit work. After Hurricane Harvey highlighted the region’s significant numbers of homeless pets, she pivoted once more to use her grant-making and community relations skills to help improve the quality of life for pets and people. Today, she is the director of the Gulf Coast Animal Welfare Alliance and has been appointed by the Houston City Council to serve on the advisory board for the city’s BARC animal shelter.

Becky earned a bachelor’s degree in journalism with a concentration on public relations from Stephen F. Austin University, a Master’s in Business Administration from Davenport University in Michigan, and her Accreditation in Public Relations. She has served on the board of directors for Houston PRSA and is a current APR Committee co-chair. 

Connect with Becky at:
LinkedIn: https://www.linkedin.com/in/beckyebest
Website: https://gulfcoastanimalwelfarealliance.org

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

In this episode, Joanne shares about Development of Fundraising Techniques Utilizing Full- and Part-time Catholic Priests.

Joanne has a 20+ year marketing background, Director of Client Services at Sky Marketing Ltd (sampling program through travel industry); PR for Broward Partnership for the Homeless in Ft. Lauderdale; PR for Broward Meals on Wheels, Pantry of Broward, several South Florida athlete-led n/p and on-going for Note in the Pocket, a NC charity which raises awareness of clothing insecurity among school-aged children; PR for Broward Public Library Foundation; Sustaining Member of the Junior League of Long Island and Fort Lauderdale, Houston Rodeo volunteer. 

She is Mom to Aryne, mother-in-law to JT, and proud grandma of Blair (2.5 years old) with a baby boy expected next month. 

Joanne believes we are all our brother's keeper, we have an obligation to alleviate suffering in the world. 

Connect with Joanne at:
Facebook: https://www.facebook.com/joanne.micelibogash
Twitter: https://twitter.com/jmbogash

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/Media

Tamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The native Texan and University of Houston graduate spent nearly 10 years in the news business, with 7 years at KPRC-Local 2 (NBC Houston local affiliate) as Assignments Manager/Internship Coordinator, Assignments Editor for NBC Network and as Assistant News Director/Content Manager at KVOA (NBC in Tucson, AZ).

Tamara has been featured on Fox, NBC and CNN as a Public Relations expert regarding various hot topics in sports to corporation down falls. As a Publicist and a Manager, she currently represents NFL and NBA professional athletes, executives, actors, television and radio personalities, corporations and brands. 

Tamara is a member of NABJ (National Association of Black Journalists) and PRSA. 

When Tamara is not working she is spending time with her family, reading, and traveling.

Connect with Tamara at:
LinkedIn: https://www.linkedin.com/in/tamara-washington-bb6b1726/
Instagram: www.instagram.com/boomtamara
Twitter: https://twitter.com/BoomTamara

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Kristyn shares about Taking the Leap: Transitioning from a Team of One to a Team of Many.

Kristyn Hunt Cathey, APR is the Director of Communications for Goose Creek CISD. Before coming to the district, she served for 12 years as the Media/Communications Specialist for Port Arthur Independent School District, where she served in a one-person role. She began her professional career in 2004 as a lecturer of Communications at Lamar University, where she remains as an adjunct. 

In addition to her jobs, she serves on various committees throughout her community and beyond, including Houston PRSA, Houston Metropolitan Chapter of Delta Sigma Theta Sorority, Inc., Texas School Public Relations Association, and the National School Public Relations Association. She is currently the Houston-Beaumont Area Vice-President for TSPRA and earned the coveted Accreditation of Public Relations in 2022. She was honored to serve as part of the inaugural class of the Southeast Texas 40 Under 40 and the National School Public Relations Association 35 Under 35; both in 2014. 

Connect with Kristyn at:
LinkedIn: https://www.linkedin.com/.../kristyn-hunt-cathey-apr.../
Facebook: https://www.facebook.com/KHCathey/
Twitter: @Kristyn1203

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Milka shares about Storytelling & Communications.

Milka was born, raised, and educated in Puerto Rico. She left the island to continue her education in Spanish Language Broadcasting at Florida International University in Miami. Milka's journalism career started in 2001 in Washington DC as an intern covering the 9/11 attacks with Telemundo Network. Later on, she joined the Telemundo Network team again, this time in Miami, as an Associate Producer. After leaving Miami, she joined Univision Online national team as the Online Editor for Univision 45 in Houston. Motherhood shifted her priorities, and pivoted her career to education and taught advanced Spanish at the high school level for 11 years. 

Wanting to return to communications, but not journalism, Milka pivoted again into Marketing, specifically as a freelance social media strategist for small businesses. She fell in love with creativity, design, and digital storytelling again. Milka joined her current team at The Spears Group, a medium-sized communications firm based in New Orleans, as a PR Specialist. She has been able to serve government agencies (local and statewide), large non-profit organizations and foundations, private companies in the banking fields, and at music and food festivals produced by her team. 

Connect with Milka at:
Instagram: https://www.instagram.com/milkagizele/
LinkedIn: https://www.linkedin.com/in/milka-gizele/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Ramona shares about The Importance of Transit Communication and Public Relations.

Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change Management. Interesting Fact: She spent 3 years in Iraq during Operation Iraqi Freedom as a civilian contractor. Ramona loves to travel and fitness.

Connect with Ramona at:
www.linkedin.com/in/harrietramonacraytoncmp-a1124a13
https://www.facebook.com/ramona.crayton.50

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Crystal shares about Knowing How To Use Your Voice In The Organization.

Crystal is a professional with over 23yrs of experience in Frontline and administrative communication. Her super power consists of being able to simplify complex information and effectively communicate. Crystal is a non-profit Leadership professional with experience in CRM.

Connect with Crystal at: https://www.linkedin.com/.../crystal-williams-creative...

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Vivianna shares about How to Establish a PR Bridge Between USA and China.

Vivianna, Ceo and founder of Joykom media LLC, has been working for local media several years in the Chinese community, hoping to establish a bridge between USA and China, and get a win-win result.

Connect with Vivianna at: Joykommedia.com
Instagram: vblackswanw

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

In this episode, Ashley shares about Lessons on Leadership.

There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world.

In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. Since then, she has launched a boutique PR and digital marketing agency, Medley Inc., and has worked with organizations such as Major League Baseball, AT&T, The City of Houston and The Rose Houston to meet their marketing goals, specifically geared towards African American and Latino consumers.

A Google AdWords certified specialist, Ashley has been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX, and more as an expert in business, technology, social media, and public relations. She is an alumnus of the Goldman Sachs 10,000 Small Businesses program and Leadership Houston as well as one of Houston Business Journal’s 2018 40 under 40 leading professionals and the 2019 Greater Houston Partnership HYPE Impact Business Leader award winner. In 2021, she was named a Woman in the Fast Lane by the Greater Houston Women’s Chamber of Commerce.

Through her work in the community, she has educated and trained more than 5,000 girls and budding entrepreneurs in the areas of technology, social media, and leadership development.

Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyrsmall/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

On this episode, Kristina shares about her Journey From H-GAC To Auckland.

Kristina Michel is a communications and public relations professional with 14 years of experience, primarily in the higher education, healthcare, and government sectors. 

Kristina's areas of expertise include: copywriting, editing, speechwriting, media relations and crisis communications management, strategic communications planning, executive communications, internal communications, reporting and analytics, and marketing. She has a Bachelor of Arts in Communications - Print Journalism from the University of Houston and is a member of the Public Relations Society of America and the International Association of Business Communicators. Kristina is PRSA-certified in Organizational Leadership and Crisis Communications. 

Previous organizations Kristina worked at include the National Pharmacy Technician Association, the University of Houston, and Houston Methodist Willowbrook Hospital. Her most recent role has been as senior writer & editor at the Houston-Galveston Area Council, but in mid-February 2023, she will be moving overseas for a job opportunity in Auckland, New Zealand. 

Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristina-michel/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

On this episode, Monica shares about the Seasons of PR: DEI, WIT, and Remote Work

Serving in the Manager role at Golin, Monica Pohl plays a major role in understanding the vision and objectives of clients and determining the appropriate actions to help said clients achieve that vision/goal. For Monica, securing media coverage and working with each client to take pride in providing the best plan for them is the most rewarding part of the role. For her clients, she leads different business divisions such as corporate/crisis communications, high profile events, vehicle electrification, electric vehicles, advanced driver assistance systems, renewable energy, and space. Through her commitment to the position, she has helped Golin improve her client’s ability to make informed, thoughtful decisions by providing her counsel and expertise. She’s passionate about DEI and ESG initiatives. 

While Manager is her primary job function by day, Monica also enjoys being outside in nature hiking, going on adventures with her dog, and brushing up on her foreign language skills through travel as she speaks 3 languages (English, Spanish, & Cambodian/Khmer).

Connect with Monica on Instagram and LinkedIn: @monicalypohl

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Today’s guest is Emily Conklin, APR, CPC. Emily is the Director of Communications and Community Partnerships for Sheldon ISD. 

She has worked in school public relations for 18 years serving school districts in the Houston and Dallas Fort Worth regions. She holds a master of arts in communication from Tarleton State University and a bachelor of arts in mass communications from Texas State University. 

As the daughter of two public school educators, Emily is a proud advocate for public education. She is passionate about public relations and actively looks for ways to give back to others who are just starting in the field.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is an analytical thinker that has a proven track record of developing successful social media plans, content creation and management ideas, effective media monitoring, concise trend spotting, creating pitches, conducting website updates, and making Canva based graphics.

As well as established key strategies that thrive in any company environment such as the execution of external and internal marketing techniques.

When Leslee is not working within the PR field you can find her taking photos, volunteering, teaching bible study, and learning new tricks of the trade!

Tune in to this episode to learn more about Leslee and be sure to connect on LinkedIn - https://www.linkedin.com/in/lesleeh/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Today’s guest is Ross Winkler, Director of Government Relations & Public Affairs for Winkler Public Relations. 

Ross shares his expertise in engaging stakeholders and the importance of communicating and meeting stakeholders where they are at. His work with lawmakers in the government sector brings great value to his clients.

In this episode, Ross and Veronica chat about his journey in public relations and his path to Winkler Public Relations. 

Be sure to connect with Ross on LinkedIn - https://www.linkedin.com/in/Ross-winkler

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Today’s guest is Mike O’Neill, Director of Public Relations for TDECU, the largest credit union in Houston. Mike spent nearly 25 years in television news in markets both very small and very large. He transitioned into corporate communications a little over five years ago.

In this episode, Mike and Veronica chat about the art of creating a great hook for your press release and the importance of building trust with media. Mike also shares the importance of clear and concise writing when putting together a press release, and the importance of AP Style.

His advice for people beginning their careers or making a change is to remember that skills can be taught, but knowledge is key, and remember to be nice to everyone because you never know where those connections will take you.

Be sure to connect with Mike on LinkedIn - https://www.linkedin.com/in/mikeoneill2348/

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Laci Theriot, APR, is the Marketing Communications Advisor for Univar Solutions.

Laci is an experienced 10-year veteran in marketing and communications with a demonstrated history of producing solid results and working in various industries. She is a strong leader skilled in external communications, digital marketing, project management, content development, public relations, sponsorships, community relations and partnerships, donations, advertising, marketing analytics and CRM, website management, social media management, media relations, event management, and corporate and regional marketing.

She is a PRSA Houston chapter board member and assembly delegate of PRSA Houston chapter.

In this episode, she shared about her position and how she is able to work with the media and cultivate connections to share the great work of her company and how to obtain strategic visibility.

Laci discusses the many benefits to earning the APR accreditation and some insight for members of the chapter who are considering making that step.

You can find Laci at https://www.linkedin.com/in/laci-theriot.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Today’s guest is Priscilla Tinsley, Americas Public Relations Lead for AVEA. Priscilla has had an amazing career in public relations and used all of her hands-on experiences to inspire and guide PR students at the university level. After eight and a half years teaching, she has transitioned back into the work force.

In this episode Priscilla shares her career journey and the great value PRSA has had in her career.

Be sure to connect with Priscilla on LinkedIn - https://www.linkedin.com/in/priscilla-tinsley-1a7b6815.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

He has 25 years of experience implementing strategic communications plans for Fortune 500 companies, with a deep background in oil and gas and chemicals.  An expert in media relations, crisis communication and stakeholder engagement, he has an expansive history of delivering high quality results to protect and enhance brand and reputation and drive value for the businesses he has supported.

Dennis holds a Bachelor and Master of Arts in Communications from the University of New Orleans.  He is an accredited member of the Public Relations Society of America and past president of the New Orleans chapter, served on the PRSA Corporate Communications Section’s executive committee for three years, and is currently an assembly delegate for PRSA Houston.  Dennis is also a member of the West Houston Leadership Institute Class of 2017 and held local public office for five years in Louisiana.

In this episode, Dennis gave us a deeper dive into the oil and gas industry and why its important to keep ongoing stories relevant throughout relations with the media. He also talks about the opportunities available throughout PRSA and the importance of mentoring members just starting out in the business. 

You can find Dennis Nuss at https://www.linkedin.com/in/dennisnuss.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher. 

John Sweney is Co-founder, President, and CEO at Brookwoods Group.

As CEO, John Sweney is primarily responsible for company direction, client services, professional recruiting, strategic consulting, and team development at Brookwoods Group. Before founding the firm with Mike Stargel, he gained experience in the marketing and communications disciplines as public relations manager at Compaq, public information officer for METRO, executive speechwriter for IBM, advertising and public relations professional for General Electric, press secretary to the Mayor of Providence and news radio anchor. He has been active in the Houston community, acting as a president or board member of various professional groups, nonprofit organizations, and committees. In 2016, he was named CEO Communicator of the Year by the Public Relations Society of America.

John talked about how his career in corporate public relations brought him to building a highly successful

You can find John Sweney at https://www.linkedin.com/in/johnsweney.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher. 

Laura shares the many rewards and benefits of running a solo business and also shares some the challenges that naturally come up in this business model. She has learned to balance the two and celebrates her ability to maintain relationships with clients.

Laura attributes her ability to authentically connect with potential leads to her membership with PRSA and the strong professional network membership brings. She highly encourages others to learn how to leverage those networks to grow their businesses. 

Be sure to connect with Laura on LinkedIn and learn more about LFD Communications at www.lfdcommunications.com.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Isidro is one of the chapter's past presidents and shares his thoughts on the value of PRSA membership and how it has helped him in his career. He also encourages members to leverage their membership to develop synergistic working relationships with other members, and to give back to the PR profession by working with interns and young PR professionals who are eager to learn. 

In his role at NASA, he works with several groups to support strategic media relations, communications and leadership development. He believes in strong community engagement and values the work that NASA does to create opportunities for all stakeholders to benefit from all NASA has to offer. 

Be sure to connect with Isidro on LinkedIn @isadroreyna, and say hello at our next in-person event.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

LaRahia is the chapter Vice President and shares the importance of membership in PRSA and the value it has brought her throughout her career, which started in the Austin area. When she moved to Houston, she knew that connecting with PRSA in her new market would benefit her moving forward. LaRahia is passionate about supporting membership engagement, mentoring and supporting the local PRSSA chapter.

LaRahia also shares her work as a master’s degree student, that includes DEI in public relations, and the impact on the social justice space.  She partnered with a local advocacy group and studied how they used communications to advance their efforts and their messaging. LaRahia emphasizes the importance of listening to the community and how successful organizers leverage listening in their communications strategy. This is a great conversation of how we can all learn from each other.

Be sure to connect with LaRahia on LinkedIn @larahia, and say hello at our next in-person event.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Kami shares her journey as a communications professional and has seen the evolution of social media and its impact on community engagement for brands. Kami offers insight into connecting with your community and knowing where they are and where they are moving to on social media. She shares that a good brand follows their community to stay connected. Kami believes that marketing and PR must work together to have a strong social engagement strategy that brings value to a brand’s community.

Kami brings great insight into the social media space, why we need strong content and how to show up authentically online. She would love to connect with other members on LinkedIn, so be sure to follow her @kamihuyse. Kami is also the founder of Smart Social Secrets.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Julie emphasis the need for young professionals to grow their professional network and to mind their professional development, as these are key elements to growing in the profession. She is a valuable PRSA mentor and has a passion for seeing members pursue accreditation and with 20 plus years’ experience to apply for College of Fellows. 

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Juan is the Founder and Chief Content Officer of Market Street Consultants. He is a former print journalist in both the Spanish and English language spaces, who later moved into the nonprofit space before opening his own specialty agency. As part of the pivot that many of us have had to do during the pandemic, Juan found that companies and nonprofits needed more support with their digital marketing.

He attributes his engagement with PRSA as part of his success in growing his strong professional network, and Juan believes that a strong network is key to collaborations and business opportunities. He encourages members to focus on authentic relationships. 

Be sure to connect with Juan on LinkedIn and learn more about Market Street Consultants at www.marketstreetconsultants.com.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.