Digital Banter

Using Psychology to Build Better B2B Content | Rai Hyde Cornell

Thu, 03 Jul 2025 13:00:00 -0400

This week we’re joined by Rai Hyde Cornell, founder of Cornell Content Marketing and former behavioral therapist, to explore how psychology — yes, real clinical frameworks — can radically reshape your content strategy.

Rai breaks down how the Stages of Change, the CBT Triangle, and her own ELITE Method help marketers go beyond the funnel and speak directly to a buyer’s thoughts, emotions, and behaviors.

We challenge the idea that B2B must be rational, unpack why most messaging fails, and show how a psychology-first approach can make your content actually move people.

LLM SEO: How to Use AI to Drive Demos, Not Just Rankings | Ishaan Shakunt

Thu, 29 May 2025 11:00:00 -0400

This week, we’re joined by Ishaan Shakunt, Founder of Spear Growth, to talk about what happens when buyers turn to ChatGPT instead of Google.

We break down how B2B marketers can stay visible in AI search results, rethink content strategy for LLMs, and start using AI as part of their SEO workflow.

From early experiments to building a new approach, Ishaan shares where traditional SEO falls short and what to do instead.

ABM Is Not That Deep: Simplifying What Actually Works | Isaac Ware

Thu, 15 May 2025 17:00:00 -0400

There’s a growing myth in B2B that ABM requires a mountain of tools, a massive team, and a complex orchestration layer to succeed. But what if the real key is simplicity?

In this episode, we’re joined by Isaac Ware, Director of Demand Gen at UserGems, to talk about how their signal-driven, two-channel ABM approach outperforms programs that are far more complicated.

We dig into what actually makes ABM effective, why creative and outbound alignment matter more than most marketers think, and how to stop chasing platform features and start focusing on strategy.

Managing Against Impossible Demands: Balancing Growth, AI, and Sanity | Drew Neisser

Thu, 08 May 2025 15:00:00 -0400

The CMO job has never been harder – and most people are sugarcoating it.

Economic pressure. AI disruption. Sky-high expectations with half the resources.

On this episode of Digital Banter, Drew Neisser, Founder of CMO Huddles, joined us to get brutally honest about what CMOs (and marketer leaders in general) are facing today.

From chasing quick wins without sacrificing long-term growth to integrating AI without burning out teams, we break down the new rules for surviving (and thriving) in modern marketing leadership.

ABM Measurement Mayhem | Mason Cosby

Thu, 03 Apr 2025 13:00:00 -0400

Everyone’s talking about ABM, but when it comes to measuring it, most teams are flying blind. In this episode, we sit down with Mason Cosby of Scrappy ABM to break down what actually matters when it comes to tracking success in account-based programs. Spoiler: it’s not about booking meetings off your awareness campaigns.

We get into the biggest misconceptions around ABM measurement, how to make it work without a $100K tech stack, and what you can track with just ad platforms, spreadsheets, and a bit of common sense. Whether you’re running display ads to cold accounts or trying to prove ROI to the CFO, this is the no-BS guide to ABM measurement that everyone in B2B needs.

HubSpot Horror Stories: Why Clean CRM Data is Critical for Paid Media | Alexis Garrison

Thu, 20 Mar 2025 16:00:00 -0400

Messy HubSpot data can wreck your paid media performance. Leads go missing, reporting is a nightmare, and ad dollars get wasted.

In this episode of Digital Banter, we're joined by Alexis Garrison to unpack real-life HubSpot horror stories, the costly mistakes companies make, and how to clean up your CRM for better tracking, smarter decisions, and stronger results.

Creating Impactful Messaging: Develop Clear & Persuasive Ad Copy

Wed, 19 Mar 2025 19:00:00 -0400

Crafting messaging that stands out in today’s competitive landscape is essential for effective advertising. In this episode, we’ll walk you through the core elements of building compelling ad copy that speaks directly to your audience and drives results.

You’ll learn:

1) How to create clear, concise messaging for specific audiences
2) The power of aligning your strategic point of view with key differentiators
3) Techniques for addressing pain points and educating your audience
4) How to use social proof to build trust and overcome objections
5) The importance of maintaining brand consistency for clarity and recall

Join us to discover how to elevate your messaging and make a lasting impact.

Strategizing Content for Ads: How to Adapt & Repurpose Content

Tue, 18 Mar 2025 17:00:00 -0400

Join us on Digital Banter as we dive into the next phase of our campaign planning series: making great content for paid media.

We’ll cover how to adapt and repurpose your existing content for ads, and explore the latest trends and strategies on LinkedIn, Google, Meta, and more.

What You’ll Learn:

1) How to transform your current content into effective paid ad campaigns.
2) The latest insights and successful strategies across ad channels.

Don’t miss this episode as we break down how to make your content work for you in paid ad campaigns and drive results.

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Content Audit and Quick Wins

Fri, 14 Mar 2025 14:00:00 -0400

In this episode, James and Andy tackle the crucial step of conducting a paid media content audit.

Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being optimized for the right channels.

What You’ll Learn:

1) How to keep your content clear, concise, and tailored for specific audiences.
2) Tips on categorizing your content to address pain points, handle objections, provide product education, and showcase social proof.
3) Ways to balance different content types so they hit home with your target audience, whether it's the champion or other key decision-makers.
4) Handy tips for adapting and repurposing content across various channels to get the most out of it.

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Targeting the Right Audience: Master Audience Research & Segmentation

Thu, 13 Mar 2025 15:00:00 -0400

On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation.

Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they spend time, and their pain points.

Discover techniques for defining your Ideal Customer Profile (ICP) and buyer personas, finding out where your audience gathers information, and leveraging those platforms.

Gain insights into addressing audience challenges, overcoming objections, and timing their decision-making process.

Don’t miss this episode as we break down the art of targeting the right audience to ensure your campaign resonates and drives results.

Goal Setting and Alignment in Paid Media Campaigns

Wed, 12 Mar 2025 15:00:00 -0400

James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals.

What You’ll Learn:

1) How to set realistic goals and expectations for a successful paid media campaign.
2) How to tailor your approach based on your business and revenue model.
3) The impact of sales team structure on goal setting.
4) Measurement strategies that move beyond traditional in-platform KPIs.

Join us on Digital Banter as we dive into the crucial first step of planning any ad campaign: setting goals and expectations.

From Conversion to Consumption: Rethinking Landing Page Optimization | Tas Bober

Fri, 07 Mar 2025 13:00:00 -0500

Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results?

In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The Scroll Lab, for a fresh take on landing page strategy: optimizing for consumption rather than just conversion.

Product Marketing Essentials for Paid Media | Drew Laehy

Tue, 11 Jun 2024 12:00:00 -0400

Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.

Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performance, resulting in the original messaging and positioning looking nothing like the initial version.

Furthermore, nobody informs product marketing, so they start from scratch with every new feature release or product launch.

Despite this, demand gen teams seem to lack fundamentals in product marketing. Content creation is often driven by fun or entertainment value, leading to great engagement but poor conversion rates.

Join us this week with our guest Drew Spencer Leahy as we delve into the product marketing fundamentals necessary for successful demand gen programs.

Should I Run Ads?

Tue, 11 Jun 2024 11:00:00 -0400

Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.

In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are going to answer some of your questions about what it takes to get a pilot campaign off the ground:

Are we even ready to run ads as a business?

How do I find the right channels?

What content do I need?

Join us as we confront some of the most common conflicts when debating whether or not paid advertising should be added to your marketing mix.

Building a Marketing Team for Sales Led Companies | Kyle Lacy

Tue, 16 Apr 2024 00:00:00 -0400

Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.

We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.

This week on Digital Banter, we're thrilled to have Kyle Lacy join us. With his wealth of experience leading marketing teams in sales-led environments, Kyle has always advocated for marketing teams to own revenue targets. Join us as we dive deep into turning this bold concept into tangible, actionable steps!

Interactive Demos Are Better Demos | Natalie Marcotullio

Wed, 10 Apr 2024 14:00:00 -0400

Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.

On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos more effective in moving the revenue needle.

We’ll chat about how interactive demos align to certain GTM motions, as well as discuss why so many brands are still so hesitant to move in this direction with their business strategy.

So whether you’ve already made the shift to interactive, are considering making a move, or have no idea what an interactive demo even means, this episode is going to help you make some pretty significant decisions that can impact your brand’s bottom line.

Entertaining Content with Purpose | Todd Clouser

Tue, 26 Mar 2024 12:00:00 -0400

We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.

However, while this trend is enjoyable, what's its actual impact? Does it drive revenue? Does it enhance brand recall? Does it improve product understanding and desirability? Or could this creative content boom potentially lead to more marketing layoffs?

Join us this week with Todd Clouser (dubbed "The worst marketer in the world") as we delve into the art of creating fun and creative content with a clear purpose that ultimately improves bottom-line results.

Beyond Creation: Maximizing the Impact of Your Content | Ross Simmonds

Tue, 27 Feb 2024 09:00:00 -0500

In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect between content creation and effective distribution.

Many brands invest significant resources in crafting top-notch content, meticulously researching their audience, developing personas, and addressing pain points and objections. Yet, despite these efforts, content often falls short because distribution is an afterthought.

In this episode, we're flipping the script. We're putting distribution at the forefront of your content strategy, highlighting the importance of repurposing content to maximize its reach and impact. Additionally, we'll delve into the innovative ways AI can streamline the distribution process, making it more efficient and effective than ever before.

Marketing Exists to Support Sales... Change My Mind | Scott Logan

Sun, 21 Jan 2024 19:00:00 -0500

The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate?

As marketers, it's essential for us to drop our egos every once and awhile, and look at ourselves in the mirror. Whether it's crafting engaging campaigns, refining branding, or unleashing creativity, we need to ask ourselves: What is the ultimate goal beyond just "selling more"?

This week's episode features Scott Logan, SVP of Marketing and Demand Generation at Connex One.

We will delve into the intricacies of marketing strategy for sales-oriented organizations, covering aspects such as team alignment, marketing operations, and measurement.

It's an episode you don't want to miss!

Frameworks for the Perfect Landing Page | Tas Bober

Tue, 16 Jan 2024 15:00:00 -0500

So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages.

That's why on this week's episode of Digital Banter, we're delving into the intricacies of paid media landing pages.

Joining us is special guest Tas Bober, who will walk through essential landing page frameworks and insights that will elevate your ad campaigns to new heights.

Positioned to Win. Navigating Product Positioning | Anthony Pierri

Tue, 09 Jan 2024 10:00:00 -0500

Known for his Hot Takes (or perhaps we should say, Point of View), Anthony Pierri stands out as arguably the best hook writer on all of LinkedIn.

In this week's episode of Digital Banter LIVE, we're thrilled to welcome Anthony to the show as we delve into his thoughts on a subject where he confidently asserts a very strong stance: product positioning for early-stage startups.

Get ready to glean insights from a true expert as we pick Anthony's brain on this crucial aspect of startup strategy.

Building a Community | Justin Levy

Thu, 21 Dec 2023 14:00:00 -0500

Over the last 2 years private communities have blown up. With in-person events being dead for a short period, people turned to social media. And then, when social media couldn’t deliver, they turned to private communities.

Now the question becomes, how do we take advantage of those communities?

This week, we're thrilled to have Justin Levy on the show. Justin's extensive experience spans across what feels like every B2B marketing community in existence. Join us as we pick his brain on the power of community, the transformations he's witnessed, and what makes a community truly impactful.

Scrappy ABM | Mason Cosby

Tue, 12 Dec 2023 10:00:00 -0500

When people think of ABM, they often believe they need $200K in technology and an additional $200K in media spending. The good news is that this perception is completely inaccurate. In fact, you shouldn't invest a dime in either of these without a concrete strategy and a proof of concept.

Join us this week as we invite Mason Cosby to the show. He will delve deep into how to initiate ABM and execute it effectively, even on a budget.

The Rise of B2B Influencer Marketing | Brianna Doe

Tue, 05 Dec 2023 13:00:00 -0500

n B2B land, influencer marketing is still a bit of a head-scratcher for most folks. Just like always, we're kinda slow to jump on the cool stuff we see happening in the D2C world.

We come up with excuses like our sales cycles are longer, it's hard to measure, it doesn't vibe with our brand, or some other random resistance to change. But guess what?

There are some B2B brands out there totally killing it by teaming up with influencers and making killer content that actually drives revenue.

This week, we've got Brianna Doe hanging out with us to spill the beans on how these B2B brands are making it big with influencers and how you can dip your toes into the game. Don't miss out!

The Nearbound Playbook & Why it Matters | Jared Fuller

Mon, 27 Nov 2023 19:00:00 -0500

Trust is really hard to build when nobody knows who you are. Why would some senior executive trust some random person or brand they don’t know?

They wouldn’t. And that’s why the Nearbound Playbook matters.

Join us as we delve into the integration of nearbound into your marketing efforts, injecting partner insights into every facet of the customer journey. Discover how nearbound propels revenue growth swiftly and addresses challenges in partnerships, marketing, and sales.

Tune in for insightful discussions on navigating the business landscape with the nearbound advantage!

Building a Paid Media Program | Silvio Perez

Tue, 21 Nov 2023 16:00:00 -0500

Building a successful paid media program starts with the right mindset. The most successful advertisers adopt the mindset of investors and carry out their strategies with the precision of scientists.

This week, we're excited to have Silvio Perez, Founder of AdConversion, join us. AdConversion isn't just a B2B training course — it's on a mission to tackle the challenge of training in paid media strategy.

Sure, we'll touch on the tactical aspects of building a paid media program, but what we're really delving into is the often elusive realm of strategy.

Why? Because, let's face it, nailing down a solid strategy can be like navigating uncharted waters. Resources are scarce, and everyone seems to have a different take.

Beyond our discussion, we're opening the floor for your burning questions about paid media. Think of us as your go-to panel for any random paid media queries you might have during the show.

Marketing & Sales Alignment - An Elusive Unicorn | Laura Erdem

Mon, 13 Nov 2023 20:00:00 -0500

Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out.

Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between marketing and sales keeps on giving.

On this week's episode of Digital Banter LIVE, we're thrilled to welcome Lara Erdem from Dreamdata to our show. From what we hear on the streets, she seems to have cracked the code on marketing and sales alignment.

Join us for this week's episode as we delve into her insights and uncover what genuine marketing and sales alignment truly entails.

B2B events: Are they even worth it? | Tim Davidson

Tue, 07 Nov 2023 16:00:00 -0500

Join us this week on Digital Banter Live as we dive deep into the world of B2B event marketing with a fresh perspective. Tim Davidson will be our special guest, and he's here to shatter conventional event strategies and inspire you to take a bold new approach.

Let's face it, most B2B marketers struggle when it comes to events. They invest huge sums in booths, chase after badge scans, and often find themselves questioning the ROI. But not Tim. This week, we're peeling back the curtain on his game-changing strategies for making the most out of B2B events without breaking the bank.

Tim has rewritten the rulebook, and this year, he's waving goodbye to traditional booths and embracing a guerrilla marketing approach. Instead of chasing badge scans, he's placing his focus on delivering content that leaves a lasting impression.

If you're tired of the same old event routines and want to learn how to extract the maximum value from your B2B events, this show is a must-watch. Get ready to unleash your creativity, break free from the norm, and make your B2B events stand out. Don't miss this opportunity to learn from the best in the business, as we discuss how to make the best out of your B2B events.

Creator Takeover: How Creators Are Redefining Content Marketing | Dan Sanchez

Tue, 31 Oct 2023 15:00:00 -0400

Digital Banter LIVE | Redefining Content Marketing with Dan Sanchez

Get ready for an unfiltered conversation like no other. Join us for Digital Banter LIVE, where we don't just talk about the challenges of B2B marketing, we face them head-on. With over 50 podcast episodes under our belt, we're taking the conversation to a whole new level by going live.

In this episode of Digital Banter, we're delving deep into the world of content marketing and how creators are rewriting the rulebook on traditional content strategies. Whether you're already well-versed in creator-led content or just curious to explore its potential, this is your chance to gain valuable insights.

Join Andy, James, and our special guest, Dan Sanchez, as they share fresh ideas and practical takeaways that could transform your content strategy.

Expect actionable takeaways and innovative ideas that can elevate your marketing game. No fluff, no jargon – just real talk about what works. Don't miss out!

How we really feel about doing more with less

Tue, 24 Oct 2023 11:00:00 -0400

What starts with a vent ends with some useful tips.

Many marketers have been asked to do more with less this year. Technically, this should be impossible... and even insulting, I would argue.

Unfortunately, many marketers are able to achieve the same results with less by simply cutting what's not working. But how can we actually do more?

Tune in to this week's episode to find out.

Spicing up B2B Creative: Building Cost-Effective Content Systems with Kevin Rapp.

Thu, 12 Oct 2023 11:00:00 -0400

In this week's episode of Digital Banter' we engage in an eye-opening conversation with the award-winning creative director, Kevin Rapp. Together, we explore the world of B2B creative and how it often falls into the trap of being dull and overly logical, focusing more on selling to companies than connecting with people. We'll challenge the notion of treating B2B audiences as robotic LinkedIn users and delve deep into the emotional side of B2B advertising.

But that's not all. We understand that creative development can be costly, which is why Kevin Rapp shares his winning strategy for crafting cost-effective content systems. These systems are built around the concept of creating content that's not just a one-time use but can be repurposed and reimagined repeatedly.

People-First. Its a movement, not a tactic. Find out why with Nick Bennett & Mark Kilens

Mon, 25 Sep 2023 09:00:00 -0400

In a rapidly evolving B2B landscape where skepticism toward traditional marketing tactics is at an all-time high, a powerful shift is taking place. In this week's episode, we dive into how marketers are winning by adopting a people-first approach.

The buyer's journey is changing. Trust in corporate brands is waning, but people still trust people. Nick and Mark, seasoned experts in people-first strategies, unravel the secrets behind building authentic, trust-driven connections.

Additionally, in this week's episode, we are thrilled to announce our new partnership with Nick & Mark. We're embarking on an exciting content series together called "The People-First Playbook." In this live show, we'll assist brands in constructing people-first integrated marketing campaigns from the ground up!

If you have a campaign in the pipeline, whether it's a product launch or a new piece of pillar content, don't hesitate to reach out to us! We'd be thrilled to feature your campaign on the show and help you transform your strategy into a people-first approach.

Tune in and be part of this dynamic journey toward crafting marketing strategies that prioritize people above all else!

Want better agencies? Be a better client! Building agency partnerships with Tas Bober

Wed, 20 Sep 2023 14:00:00 -0400

In this week's episode of Digital Banter, top digital marketing voice Tas Bober joins us as we discuss her transition from in-house roles to the agency dark side. Having experienced both perspectives, Tas shares a plethora of insights on how to build effective agency partnerships that drive actual business results.

Q2 Test & Learns: Quick Wins and Discoveries from Our Recent Experiments

Thu, 08 Jun 2023 12:00:00 -0400

In this podcast episode, we delve into the world of digital advertising experimentation and share the quick wins and valuable insights we gained over the last quarter. Join us as we discuss the successful strategies we implemented, including the use of emojis, testing new ad types, measurement techniques, and targeting tools. Discover how our experimentation fueled growth and transformed our campaigns across multiple brands. Tune in to gain practical takeaways and learn how innovation and iteration can lead to significant successes in your own advertising efforts. If you're looking to optimize your strategies and achieve quick wins, this episode is a must-listen!

Content Distribution Framework Built on Trust: Picking the Right Messenger

Thu, 25 May 2023 13:00:00 -0400

“People buy from people”... That is great, but what does that actually mean? How does it change our strategy?

In this week’s episode, we delve into the essence of this concept and explore actionable steps to leverage it.

While content strategy traditionally emphasizes messaging, addressing customer pain points, and creating comprehensive Ideal Customer Profile (ICP) and persona documents, there is a crucial piece that often goes overlooked: the messenger.

We dissect content strategy into four distinct pillars:

Brand Generated Content
Market Generated Content… Influencer content?
Employee Generated Content
Customer Generated Content.

Join us as we examine the types of content that align with each category and uncover the significance of choosing the right messenger to deliver messages that foster trust. Tune in to gain invaluable insights into building a content strategy that resonates with your audience and establishes lasting trust.

Education and Entertainment: HockeyStack's Journey to Building a Media Company

Thu, 18 May 2023 11:00:00 -0400

Absolutely dope podcast episode this week featuring Emir, co-founder of HockeyStack, a groundbreaking B2B marketing attribution tool.

At just 20 years old, it is amazing what Emir & team have put together. Their team is an unstoppable force, and I must confess, their accomplishments and creativity in the b2b marketing world have left me with a little bit of envy.

But what sets HockeyStack apart? They have a vision of building a media company that not only educates but entertains their target market. Who said marketing can't be fun?

What's even more impressive is their unwavering focus on product marketing. Their product is exceptional. When you combine that with their innovative marketing strategies, it's no wonder they are turning heads in the industry.

But here's the best part: HockeyStack fearlessly tackles the "difficult to measure" channels, including their massive social presence on LinkedIn. They believe in going where others shy away, constantly pushing the boundaries of what's possible.

Join us as we dive deep into the measurement of their own marketing strategy. Trust me, it's an eye-opening discussion that will challenge conventional wisdom.

As Emir said when we kicked off the episode… “It's gonna be a good one”.. So listen in.

From Nice-to-Have to Need-to-Have: The Role of Marketing in Customer Retention

Thu, 11 May 2023 12:00:00 -0400

In this episode of Digital Banter, we explore the critical role of marketing in customer retention.

We discuss strategies for taking your product from a nice-to-have to a must-have, including keeping customers up-to-date on new features, building a community, and tracking product usage. We also discuss the importance of customer loyalty and advocacy programs and how marketing can support the shift towards retention in the B2B industry. Tune in for valuable insights into the relationship between marketing and customer success.

Performance Delivered Insider Secrets: A Customer Centric Agency

Thu, 04 May 2023 11:00:00 -0400

What does it mean to be Customer Centric? This week Andy talks about what it really means to be customer centric in his guest appearance on the Performance Delivered Podcast.

Lessons from Auditing Hundreds of Ad Accounts: Creating Quick Wins That Drive ROI

Thu, 27 Apr 2023 13:00:00 -0400

As a media agency, we've audited countless paid media accounts, and we're here to spill the beans on the common mistakes we've seen across brands.

In this week's podcast episode, we break down those mistakes and share how to fix them. If you're looking for quick wins, it starts with fixing what's broken. Andy and James go into the details on common issues they find across ad targeting, measurement & creative.

Web Analytics vs Media Attribution: Debating the Role of Web Analytics Tools

Thu, 20 Apr 2023 12:00:00 -0400

In this week's episode of Digital Banter, Scott Konopasek and Brandon Beck from Mint Measure engage in a lively debate about the role of web analytics in media attribution. Join us as we challenge the traditional approach of using web analytics tools for measuring website performance and media impact.

In this episode, we discuss how we have been brainwashed by Google Analytics to believe that this free tool is the single source of truth for all web analytics reporting and media attribution. We also dive deep into the future of attribution with detailed discussions around the future of 3rd party cookies, google antitrust lawsuits, and alternative analytics tools

Enterprise SEO Unlocked: Winning Strategies for Large Oranizations

Thu, 13 Apr 2023 13:00:00 -0400

In this week’s episode we're joined by special guest Anthony Daronzio, a seasoned expert in enterprise SEO. We delve into the realm of search engine optimization for large organizations and explore the distinctions between strategies for startups or SMBs. Anthony shares his invaluable knowledge on managing global and local SEO, navigating intricate site structures, and working effectively with large-scale content development teams.

Together, we discuss the unique challenges of enterprise SEO, such as fostering efficient internal communication and managing stakeholders, while also highlighting the importance of data-driven decision making for driving organic growth.

Join us for a little fun as we discuss the physics of weight lifting, SEO, & hair loss all in an action packed episode!

Masters in Marketing Agency: B2B Marketing and Agency Leadership, Lessons Learned

Thu, 06 Apr 2023 13:00:00 -0400

This week, we're excited to share a special episode of Masters in Marketing Agency hosted by Josh Hoffman. Our very own CEO and regular co-host, Andy Groller, took the guest seat in this one.

During the episode, Andy shared his insights on several topics, including specific B2B marketing techniques, ways to get in touch with decision-makers in large corporations, and how to handle clients with low budgets. He also talked about the impact of COVID-19 on marketing strategies and how brands can adapt to these changes.

In addition to that, Andy touched on the personal qualities required to become a CEO, the importance of work-life balance, and how to distinguish between long-term strategies and trends. Lastly, he and Josh Hoffman discussed ways to promote referrals and strategic partnerships.

We can't wait to share this informative and engaging conversation with you all on our podcast, Digital Banter. If you're interested in learning more about B2B marketing or simply want to hear Andy's thoughts on these topics, then be sure to tune in. Thanks for listening!

Unlocking the Secrets of Successful ABM and Paid Media

Thu, 30 Mar 2023 15:00:00 -0400

In this episode, Andy and James dive deep into the world of Account-Based Marketing (ABM) and paid media strategies + tactics that can make or break its success.

Stressing the importance of data quality and collaboration across marketing, sales, and revenue, this episode touches on a range of topics, including:

Necessary shifts in mindset and approach, especially for marketers that have historically been lead-gen focused.
The critical role of personalization, barriers to its implementation, and the right (and wrong) times to deploy a personalized approach within your ABM paid media efforts.
The tech + resources to invest in for successful ABM paid media. SNEAK PEAK: it's not the ABM platforms you hear about all the time.
Approaches + considerations for measuring success, engagement, and movement through the funnel.

Throughout the discussion, they offer practical tips and actionable insights to help listeners get started with ABM or improve their existing ABM efforts.

Whether you're new to the concept or looking to improve your existing ABM efforts, this episode has something for everyone. So sit back, grab a cup of coffee, and join Andy and James for a deep dive into the world of ABM and paid media.

AI in SEO: How Machine Learning is Changing the Game of Search

Thu, 23 Mar 2023 10:00:00 -0400

The AI boom has been making waves for the past three months, and we're here to give you an update on how it's affecting SEO. Joining us live in the studio this week is Ian Kier, an expert on the topic (of SEO at least). In this episode, we explore some of the best use cases of AI in SEO and discuss how it's changing the landscape of search.

But that's not all - we also have an important message for all the Prompt Engineers out there. It turns out that we may have been using Chat GPT wrong all this time. After you listen to this week's episode, be sure to share your thoughts in the comments below on how we can improve our use of this powerful tool. Don't miss out on this insightful discussion - tune in now!

The Art of Brand: The Intersection of Strategy & Emotion

Thu, 16 Mar 2023 15:00:00 -0400

Brand is the intangible sum of a businesses attributes. Its not just your colors or logo. Its about the human to human connection that you create with all those you come in contact with. Once you have built that connection, you have something special and your brand then becomes owned by the people.

In this week's episode we invited Kyle Duford, the President and Executive Creative Director of The Brand Leader, to talk about the importance of Brand.

We dive into topics such as:

Building an emotional connection with your customers
The foundation behind the logos & colors
Maintenance & evolution over time

Tune in! This was a great one.

Unlocking the Secrets of Attribution: Overcoming Fear and Finding ROI with Drew Smith

Thu, 09 Mar 2023 11:00:00 -0500

Marketers are afraid of attribution because we make it more complex than it needs to be. We are always in a constant search for a single source of truth and hard ROI numbers to justify marketing spends, but we just don't know how to get there.

Whelp, sorry folks, that single source of truth doesn’t exist. Attribution is not just about assigning credit to different touchpoints – it's about understanding the entire customer journey and how your marketing efforts impact that journey.

On this week's Episode of DigitalBanter we have a special guest, Drew Smith who helps us navigate many of the misconceptions around attribution.

The truth is, attribution is not that complicated. There are many solutions out there that can help you track your marketing efforts and measure their impact on revenue. Don't be afraid to graduate from google analytics, try new things and see what works best for your business.

From Silos to Synergy: Bridging the Gap Between Brand Strategy and Product Marketing

Fri, 24 Feb 2023 17:00:00 -0500

In this week’s episode we delve into the topic of incorporating brand into product marketing with our special guest, Melyssa Rossman, Head of Brand Strategy. We explore the differences between product marketing and brand marketing, the challenges of creating a balance between the two, and the reasons behind the disconnect that often exists in B2B brands.

Forget the Booths: B2B Brands are Turning to Influencers for Results

Thu, 16 Feb 2023 12:00:00 -0500

In B2B, influencer marketing follows the same playbook that we have been using for years, which is to leverage a niche audience that has been built by someone else. This is similar to buying a trade show booth or placing an ad in an industry publication.

We are expecting significant growth in influencer marketing from B2B brands this year. However, B2B influencers present themselves differently than D2C influencers. Here are a few examples of how B2B companies are already implementing influencer marketing:

Sponsorship: B2B companies can sponsor a podcast, go on a podcast as a guest, or invite a guest to their podcast to leverage the following of another individual. YouTube or LinkedIn Live could operate the same way.
Internal Growth: B2B companies can encourage and foster key employees, leadership, and SMEs to create and have a voice in their communities.
Evangelism: B2B companies can identify one or two individuals who will act as evangelists of the brand, the market, and who are looked upon as experts among their peers.
Hired Guns: This strategy involves hiring influencers who are known in the industry.
Advisor Roles: B2B companies can work with startup advisors to help market and drive influence, whether it's for investment or marketing. This is a hidden influencer strategy 9/10 times.
Creator Collaborations: B2B companies can collaborate with creators in a similar way to D2C brands.

Unlocking the Code: The Real Metrics to Measure Your Demand Generation Efforts

Thu, 09 Feb 2023 09:00:00 -0500

In this episode, we tackle a major challenge faced by companies: the narrow focus on revenue-based metrics like CAC/LTV ratios and pipeline. While these metrics are important, they don't tell the whole story of a company's demand generation efforts. The real story lies in the leading indicators that drive these bottom-line results.

Join us as we explore the key metrics that can give you a better understanding of the impact of your demand gen efforts and help set your brand on a path to long-term growth. From measuring the quality of reach and traffic to tracking up-funnel conversions, we'll break down what metrics really matter and how to apply them in your own strategy.

30: Shocking Reveal: Google Display Ads Exposed as the Cause of Flood of Poor Quality Leads for B2B Companies

Thu, 26 Jan 2023 15:00:00 -0500

In this episode, we're tackling the controversial topic of Google Display Ads and their impact on B2B companies. Recently, Google Display has received a lot of criticism for an increase in spam leads. But what about display advertising in general, including banner ads, retargeting, etc? Does display have a future in B2B? We explore the current state of display ads as it relates to B2B, including the supposed reach and "cheap" impressions of ABM platforms.

We also take a closer look at Google Display and how brands use it as an entry point into banners. On the surface, it may seem like a good idea, but when you dig deeper, the performance is questionable and can lead to poor decisions, over investment, and a shift away from channels and tactics that actually drive results.

So, what are the potential causes of this problem? We examine the effects of Google Display pushing more Remnant Inventory, increases in bot traffic, and continued algorithm optimization based on fake conversion data.

But all hope is not lost, we also discuss potential solutions such as cleaning up data inputs, using first party email data, closing the loop on conversion data, and cleaning up on-page forms. Programmatic Platforms could also be a solution as they offer more flexibility and less automation.

Finally, we ask the question, do we see a future for Google Display? What strategic shifts should be considered? James offers his predictions for the future, including a comeback for direct buys with trade publications, a focus on smaller publications and micro-influencers, and a shift towards Audio, CTV, and Online Video in programmatic platforms for B2B. Tune in now for a valuable perspective on the future of online advertising for B2B companies with Digital Banter.

29:Revolutionize Your B2B Paid Media: Ditch In-Platform Targeting for B2B Targeting Tools!

Thu, 19 Jan 2023 14:00:00 -0500

Stock targeting in ad channels like Google, Facebook, and TikTok may not be the best option for B2B companies. It can be difficult to accurately target your ideal customer profile and personas. We've tried working around these limitations for years, but it's led to many failed tests, with the exception of LinkedIn.

Recently, we've been experimenting with B2B targeting tools and the results have been astounding. We're now able to focus on where our audience consumes content, rather than being limited to Paid Search and LinkedIn.

Join us this week as we share our experience with these tools and how they've been a game changer for our B2B marketing efforts.

28: Unlock the Secrets to Squeezing More Bang for Your Buck with Your Media Spend

Thu, 12 Jan 2023 13:00:00 -0500

It grinds our gears that brands are always looking to cut costs and force as much of their budget into media dollars as possible. We see them cutting tech, creative & agencies. But cutting from the wrong area can be detrimental to the efficiency of your media budget. Its ok to pull from media spend and keep the tools you need. Here is some food for thought as you are looking at being more efficient with your spending:

Don't cut creative: Regular creative testing and refreshes is super important! You cannot scale campaigns without scaling creative. Creative fatigue leads to less efficiency. Its worth spending less on media to have adequate creative
3rd Party Data providers are helpful: In B2B its almost impossible to reach your customers outside of LinkedIn & paid search without a data provider/audience tool. The separate line item for data is important. Trust me. Also, Dear Finance Folks... you can either pay for good data... or have those data fees hidden within google & Facebook where you can pay 3x for the audience and then 100x for the poor performance. You choose.
Measurement tech drives efficiency: If you are running on more than 3 channels, its time to graduate from Google Analytics. GA4 sucks anyways. If you or your agency can't improve results by the 3% of media you are spending on tech.. well that's a bigger problem. Being informed, helps drive efficiency.
You get what you pay for with agencies: If you want to run performance max campaigns on autopilot and not give a crap about lead quality... /rant.

27: How AI and ChatGPT are already changing how we do marketing

Thu, 05 Jan 2023 16:00:00 -0500

In this episode of Digital Banter, we discussed the game-changing technology of chat GPT, which uses artificial intelligence to create human-like responses. Chat GPT has the potential to revolutionize the world of marketing by automating tasks such as content creation, keyword and audience research, and copywriting. It can also improve marketing strategies and increase efficiency. However, it's important to consider the ethical implications of using chat GPT and to add a human element to the content it generates.

As we move into 2023, chat GPT is expected to have a major impact on the search engine marketing industry, with the current shift towards social searches, actual search engines, and now the introduction of AI & chat GPT for information gathering. Marketers will need to adapt their content strategy to be even more focused on social with likely less focus on traditionally SEO.

To get started with chat GPT, try using it to create outlines or foundational material for blog posts, generate social media posting content, and create paid search copy. As always, it's important to stay up-to-date with chat GPT and other AI technologies and to carefully consider the ethical implications of using these tools. Stay ahead of the curve in the world of modern marketing with chat GPT!

26: Strategy vs Action - Why do companies struggle to just get stuff done?

Thu, 08 Dec 2022 10:00:00 -0500

Yearly planning is hopefully over at this point for most companies. Now what do you have to to do turn that plan into action? Most companies really struggle and things don't seem to get moving until Q2 or sometimes even later.

This weeks episode we talk through how to get shit moving, and its easier than you may think. At least on paper. It come down to alignment & ownership. Here are 4 things you need to know:

1) Create team alignment on goals +KPIs. (Duh).. but the reality is this should be done already. Drive revenue.. lets go!
2) Understand the trickle down of measurement and how to report up to a larger goal. Revenue is the goal -> what is your contribution?
3) Prioritize Effort vs Impact. Place your bets, and lets get the show on the road.
4) Work in parallel paths. In order to do this you need to have trust and ownership. This is why unmotivated team members and micromanagers simply don't work.

25: How to make Good B2B Creative

Tue, 29 Nov 2022 11:00:00 -0500

B2B is known for creative that is literally the worst. Stunning pictures of Digital E-Books, that you can be so lucky to have if you would just provide your business email address.

B2B companies will spend hundreds of thousands of dollars on a few pieces of creative that simply don't get your message across, drive crappy MQLs and don't make an impact.

Here are 3 takeaways for better b2b creative.

1) Every good story has a hero. Build a hero into your story and show off how they win.
2) B2B buyers are people. People buy with emotions & justify with logic. Your messaging should first trigger an emotional response, then you can support with data.
3) Fail Fast + Test & Learn. Hard truth in this is that you need to invest more in creative. Don't be afraid to pull back media dollars to invest more in creative.

24: Innovation on a Budget

Tue, 22 Nov 2022 13:00:00 -0500

Balancing quick wins & long term growth continues to be the biggest struggle for marketers. Especially for investor backed high growth companies.

With current economic challenges, and less budget how can we continue to innovate?

1) For early tests where the goal is to create proof of concept, focus on low cost tests such as messaging & content.
2) Develop ways to operationalize tests that have effectively scaled (So these can be at full steam when budgets ramp again. (The average length of a recession is only 10 months)
3) Double down on customer insights. In most cases, talking to customers is free. When times are tough, dive deep and learn more about your customers that can be used to help drive product innovation & messaging.

23: What makes someone trust a brand?

Tue, 15 Nov 2022 15:00:00 -0500

Building brand trust is one of the most difficult things to do in marketing. The reality is, customers know where and when they are trying to be sold to.

People trust people, not brands.

So how do brands create messaging that is believable & not bias. Well it comes down to delivering actual value without asking for anything in return.

Check out this week's podcast as we dive deep into how to build trust and what makes someone trust a brand.

22: Shifting the mindset away from Sales Enablement to Demand Creation

Thu, 06 Oct 2022 13:00:00 -0400

Historically, our good friends in sales have believed that the purpose of marketing is for us to provide materials for them so that they an be better at sales. As marketers, we have actually relied on sales to do marketing.

In recent years, B2B buying has fundamentally changed. B2B buyers want to buy on their own terms in the same way they would purchase any other product. Aka.. they will reach out when they are ready.

This means that we as marketers need to make resources more regularly available to buyers before they come in contact with sales.

In this podcast we jump into the specifics of how to repurpose common content pieces typically used by sales to drive demand.

21: What agencies don't want you to know about branded search.

Thu, 29 Sep 2022 00:00:00 -0400

Well, we often talk about how we are tired of seeing marketers boil their efforts down to "high yield" demand capture activities. Its time to talk about the worst of them all, Branded Search.

Agencies for years have come up with 50 different excuses to show the value of branded search, and while most are somewhat valid, it has led to a massive over investment. As marketers we need to be more focused on what drove a branded search, rather than capturing it.

Unfortunately, branded search will almost always be a necessity because as marketers we respect our executives wishes to "run a competitive campaign". Join us this week as we discuss how to get the most out of this necessary evil. We talk through insights that can be gathered from branded search to help inform other marketing activities that actually drive those searches. We also will teach you a few ways to save some money that you can throw back at some prospecting efforts.

20: Brand vs Demand Gen - Enemies, Allies, or the same damn thing?

Thu, 15 Sep 2022 20:00:00 -0400

There have been a lot of debate recently if creating demand & driving brand awareness are the same thing. In all honestly, when I first started really studying demand gen, I saw it as the first logical reasoning for brands to move up funnel into more "branding" activities... Well truthfully, they really are not the same thing at all.

Join Zach and James this week as we talk about the key differences between brand & demand and how both are necessary for an effective forward thinking marketing strategy.

19: Fixing Lead Quality

Thu, 08 Sep 2022 20:00:00 -0400

Lead quality is probably the number one beef that sales teams have with marketing. Most lead gen strategies are focused on capturing as many leads or "MQLs" as possible. This leads to driving leads that simply aren't ready for sales.

This week's episode we discuss how marketing can help dive better leads through a demand gen strategy rather than lead gen.

Additionally we discuss how marketing can solve for the top 5 reasons sales says leads are not qualified:

1) Problem Awareness - Ahh we don't need that.
2) Buy In - Your solution isn't the right one
3) Authority to Purchase - My boss has to approve this
4) Budget - We don't have the budget or don't see the value.
5) Timeline - Now isn't the time

18: In-house vs Agency? What organizational structures create the best agency partnerships!

Fri, 02 Sep 2022 09:00:00 -0400

How do you decide whether or not it makes more sense to work with an agency or hire in house? Well, a big part of it comes down to how your team is structured. While agencies are most used for specific subject matter expertise, the ability to see trends across brands, & access to tools, the makeup of an internal team is the biggest factor you should consider when looking at an agency.

The agency world has shifted a lot in the last 10 years, we want a seat at the table and to be viewed as a partner and not a vendor. Agencies heavily rely on brands for customer insights, pinpoints, common objections, unique selling props, etc. We need the tools to to inform the strategy. The reality is that the way a team is built plays a lot into being able to provide those insights.

Join Zach & James as they discuss how different organizational structures can have an impact on an agency partnership.

17: What is the future of Google Ads?

Thu, 25 Aug 2022 19:00:00 -0400

Google Ads, our favorite demand capture tool. Unfortunately we feel like it may be falling off the rails. After the pandemic killed any form of customer service we had with Google, the ad platform is pushing us harder and harder to fully adopt new AI that just isn't a fit for everyone.

In a world where tracking is becoming more and more difficult, how are we supposed to let an algorithm optimize towards metrics we can barely track?

The future is certainly going to be interesting, but also presents us an opportunity to go back to being marketers and not a bunch of tech people.

Resist Performance Max and lets keep control over our media strategy!

Join us this week as we discuss the future of google with a couple of certified google wizzard/gurus who have been through it all.

16: Balancing Marketing Tech & A Human Brain

Thu, 18 Aug 2022 15:00:00 -0400

The 2022 State of Marketing Budget & Strategy report by Gartner released a stat that saying 25.4% of marketing budgets is spent on technology. After reading this stat, it has become pretty evident that tech is taking over.

Join Zach and James as they discuss the pros & cons of marketing technology and the future looks like for humans in marketing.

15: Content creation framework that drives results! Stop making bad content.

Thu, 04 Aug 2022 17:00:00 -0400

We always complain about bad content.. Boring content, gated content, salesy content, etc.. But what we haven’t talked about much is what is good content? What works? Join Andy and James this week as we dive into a very simple content strategy framework that will help you join results.

There are 3 types of content that you need to create:

Short form branded content that focuses on customer education, unique selling points & market positioning. Let's end the logo tagline messaging in ads.
Entertaining or controversial content (Go Viral)... more like having a point of view worth listening to.
Bring me back content. Episodic content that keeps people coming back for more.

These 3 content types distributed through the right channels will help build brand growth, community & ultimately revenue.

14: The 5 Biggest Challenges for B2B Marketers & how to tackle them.

Tue, 26 Jul 2022 10:00:00 -0400

Join Zach & James as they provide advice on how to overcome the top 5 biggest challenges for B2B marketers.

1) Using customer intelligence to overcome the markets resistance to change.
2) Balancing quick wins vs long term growth.
3) Developing unique market positioning
4) Creating a testing framework that allows for innovation
5) Measurement & attribution

13: The Full Funnel Strategy is Out-Dated, Here's why!

Thu, 21 Jul 2022 13:00:00 -0400

Is the full funnel AIDA model for marketing outdated? We believe it is, and here is why: Marketers & sales teams for years, have been making customers buy on their terms, by forcing them through a curated user journey. Marketers and sales teams need to shift to building strategies based on how today's buyers want to buy.

Join Zach and James and our special guest Andy as we talk through how a shift in mentality can help you scale revenue more efficiently.

Episode 12: Creative Messaging across all stages of the demand curve.

Thu, 14 Jul 2022 10:00:00 -0400

Creating demand is the most difficult part of marketing. Our goal when creating demand is to focus on educating potential customers about a problem and driving them to the point where they are ready to act. The easy part then becomes capturing that demand.

Join Zach and James as they talk through how to develop creative and messaging across all the different stages of demand creation.

Episode 11: Competitive Conquesting - Please Stop.

Thu, 07 Jul 2022 11:00:00 -0400

In a time of diminishing demand, we are being asked frequently, "How can we steal from the competition"..."Lets run some competitor campaigns"... Well, This almost never works unless it is very carefully thought out.

Join Zach and James as they discuss the Do's and Don'ts of competitive campaigns as well as how to properly develop a competitive conquesting strategy.

Episode 10: Recession + H2 Realignment - Whose budget is getting cut?

Wed, 29 Jun 2022 14:00:00 -0400

Over the last few months we have seen the onset of a recession. We have now seen layoffs across many different industries, and budget cuts across the board.

Brands are competing over less demand and customer acquisition costs are rising. Shifting from a demand capture strategy to demand generation can help your brand come out on top.

Join Zach, James and our special guest Andy Groller, as we discuss how brands need to pivot going into H2.

Episode 9: Special Guest + SEO Banter = Profit

Thu, 23 Jun 2022 19:00:00 -0400

This week Anthony Daronzio, Head of Web Strategy at Contentsquare square joins us to combat our recent SEO banter podcast.

Join us as we talk through a wide array of SEO topics & best practices. Learn where you should be focusing and how to measure the business impact of your SEO efforts.

Episode 8: User Experience - Listen to your customers & stop try to trick users into converting.

Thu, 16 Jun 2022 12:00:00 -0400

With advancements in social media and the growth of third party review sites, the purpose of your website has changed. Brands are shifting away from generating content hubs focused on SEO to your website now being a sales channel.

Sorry UX & CRO people, the days of A/B testing minute elements to try to trick users into providing their contact information is over. 2022 is about Quality over Quantity.

Join Zach and James as they discuss current buying trends and how users are finding the information they need to make purchasing decisions.

Episode 7: Attribution Flaws - Stop letting the CFO make marketing decisions.

Thu, 09 Jun 2022 11:00:00 -0400

Marketing attribution only becomes a topic of conversation when you are not hitting your numbers as an organization. It is very rare that we see cases where companies are doing attribution correctly. The reason for this is that there is no right way!

But we can tell you the wrong way, the wrong way is to try to develop some single source for attribution of truth that runs your business.

Join Zach and James as they discuss how to use attribution technology for what its good for as well as how to own the performance narrative.

Episode 6: Demand Generation vs Capturing Demand - Where should brands invest?

Thu, 02 Jun 2022 13:00:00 -0400

Thanks to the advances in attribution technology, we have continuously seen brands trim down their marketing budgets to only invest in capturing demand. This comes at the expense of future growth.

Join Zach and James as they talk through the difference between demand capture and demand generation, and what the future looks like for growth marketing.

Episode 5: The Death & Re-evolution of SEO

Mon, 23 May 2022 11:00:00 -0400

SEO is Dead.

Stop buying links.
Stop trying to out rank objective 3rd parties for low intent keywords.
Stop building content hoping people will come to your site and read your blatantly bias opinion.

SEO isn't really dead, but it is definitely time to rethink your strategy if you are doing one of those things.

The customer journey has changed, and the purpose of content on your website has changed. Join us as we talk through how to rethink your SEO & content strategy for a 2022 customer journey and not 2014.

Episode 4: The Evolution of Social Strategy - The power of Organic, Paid & Dark Social

Fri, 20 May 2022 11:00:00 -0400

Social Media has changed drastically over the course of the last few years. We have gone from few core networks that everyone used to essentially a network for every media type you can think of. Join us as we talk through major trends of organic, paid & dark social media.

Episode 3: Advertising & Media Measurement 101 (Episode 3 of 3 part series)

Fri, 13 May 2022 13:00:00 -0400

We have now taken our media plan from ideation through execution. How do we take the next step and measure what's working and what's not working? Join us as we walk through the do's and don'ts of attribution & media measurement.

Episode 2: From Audience Research & Persona Development to Media Plan Creation (Episode 2 of 3 part series)

Thu, 12 May 2022 20:00:00 -0400

There is quite a bit of work that goes into understanding your customer as well as your position in the market. However this is just step 1. Join us this week as we talk about how to develop your personas into comprehensive media plan.

Our First Ever Episode! - Persona Development for Small Businesses or Startups (Episode 1 of 3 part series)

Wed, 11 May 2022 12:00:00 -0400

Starting something new is never easy. Whether you are starting a podcast or starting a company, there is always a lot to learn along the way. Given that we expect our first few episodes to be a little bit cringe, we feel like marketers in startups may be a bit more understanding of any technical difficulties we are having (tbh, this has turned out way better than anticipated) That said, we encourage you to join the ride in our first 3 part series focusing on digital marketing for startups.

In this episode, we will be discussing the importance of knowing your customer & persona development. This is a foundational element that all marketers need to know as part of any go to market strategy.