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  <title>B2B Bits &amp; Bytes | Xngage</title>

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  <copyright>© 2026 Xngage LLC</copyright>
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  <description><![CDATA[Are you in B2B eCommerce focused on improving your channel or overall B2B business? Then B2B Bits & Bytes, brought to you by veteran digital commerce experts of 40+ B2B digital transformations, is the podcast for you! Xngage offers tips and tools for accelerating buyer AND seller interactions. This show is recommended for both novices and experts in B2B commerce who want to deliver even better digital commerce results. Join us for this experience, we will satisfy your craving for all things B2B...and more!]]></description>
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  <itunes:keywords>b2b commerce, e-commerce, b2b, digital, transformation, ecommerce, implementation, services, partner</itunes:keywords>
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    <itunes:name>Xngage LLC</itunes:name>
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  <item>
    <itunes:title>S9: E4 Where to Start with AI</itunes:title>
    <title>S9: E4 Where to Start with AI</title>
    <itunes:summary><![CDATA[With so much discussion about Artificial Intelligence (or AI) in B2B, where is the best place to start? Our team argues that once a digital transformation is in place, there are a few natural places to start. Whether it’s the Customer Service Desk or Search for your website, now is the time to begin experimenting with AI. For a quick article before you listen to the podcast, here’s a link to The Natural Starting Point for AI Implementation in B2B | Distribution Strategy Group.  ]]></itunes:summary>
    <description><![CDATA[<p>With so much discussion about Artificial Intelligence (or AI) in B2B, where is the best place to start? Our team argues that once a digital transformation is in place, there are a few natural places to start. Whether it’s the Customer Service Desk or Search for your website, now is the time to begin experimenting with AI. For a quick article before you listen to the podcast, here’s a link to <a href='https://distributionstrategy.com/the-natural-starting-point-for-ai-implementation-in-b2b/'>The Natural Starting Point for AI Implementation in B2B | Distribution Strategy Group</a>. </p>]]></description>
    <content:encoded><![CDATA[<p>With so much discussion about Artificial Intelligence (or AI) in B2B, where is the best place to start? Our team argues that once a digital transformation is in place, there are a few natural places to start. Whether it’s the Customer Service Desk or Search for your website, now is the time to begin experimenting with AI. For a quick article before you listen to the podcast, here’s a link to <a href='https://distributionstrategy.com/the-natural-starting-point-for-ai-implementation-in-b2b/'>The Natural Starting Point for AI Implementation in B2B | Distribution Strategy Group</a>. </p>]]></content:encoded>
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    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Fri, 12 Jul 2024 16:00:00 -0400</pubDate>
    <itunes:duration>299</itunes:duration>
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    <itunes:season>9</itunes:season>
    <itunes:episode>4</itunes:episode>
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  <item>
    <itunes:title>S9: E3 How to Optimize an Advanced Digital Transformation</itunes:title>
    <title>S9: E3 How to Optimize an Advanced Digital Transformation</title>
    <itunes:summary><![CDATA[If your business is digitally optimized, and you want to hear what’s next, check out episode 3. We cover the digital “Interactions of Tomorrow” with topics like Visual Commerce, Voice Commerce, and Machine Customers. We’ll talk briefly about how each one works, but for a deeper dive check out these trend-forward topics we published with DigitalCommerce360 here.  ]]></itunes:summary>
    <description><![CDATA[<p>If your business is digitally optimized, and you want to hear what’s next, check out episode 3. We cover the digital “Interactions of Tomorrow” with topics like Visual Commerce, Voice Commerce, and Machine Customers. We’ll talk briefly about how each one works, but for a deeper dive check out these trend-forward topics we published with DigitalCommerce360 <a href='https://meet.xngage.com/en-us/en-us/dc360-articles-0'>here.</a> </p>]]></description>
    <content:encoded><![CDATA[<p>If your business is digitally optimized, and you want to hear what’s next, check out episode 3. We cover the digital “Interactions of Tomorrow” with topics like Visual Commerce, Voice Commerce, and Machine Customers. We’ll talk briefly about how each one works, but for a deeper dive check out these trend-forward topics we published with DigitalCommerce360 <a href='https://meet.xngage.com/en-us/en-us/dc360-articles-0'>here.</a> </p>]]></content:encoded>
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    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Fri, 12 Jul 2024 16:00:00 -0400</pubDate>
    <itunes:duration>197</itunes:duration>
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    <itunes:season>9</itunes:season>
    <itunes:episode>3</itunes:episode>
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    <itunes:title>S9: E2 When to Accelerate Your Digital Transformation</itunes:title>
    <title>S9: E2 When to Accelerate Your Digital Transformation</title>
    <itunes:summary><![CDATA[As digital commerce grows in your B2B organization, you may start to re-evaluate your operations and processes. Do you need to merchandise your data better through a Product Information Management (or PIM) system? Do you need an eProcurement system or Punchout? This episode covers “what’s next” after building a transactional eCommerce website to connect your buyers and sellers. For an in-depth look at accelerating digital, see the entire Season 3 series of B2B Bits &amp; Bytes here. ]]></itunes:summary>
    <description><![CDATA[<p>As digital commerce grows in your B2B organization, you may start to re-evaluate your operations and processes. Do you need to merchandise your data better through a Product Information Management (or PIM) system? Do you need an eProcurement system or Punchout? This episode covers “what’s next” after building a transactional eCommerce website to connect your buyers and sellers. For an in-depth look at accelerating digital, see the entire Season 3 series of B2B Bits &amp; Bytes <a href='https://www.xngage.com/en/bits-and-bytes-podcast'>here.</a></p>]]></description>
    <content:encoded><![CDATA[<p>As digital commerce grows in your B2B organization, you may start to re-evaluate your operations and processes. Do you need to merchandise your data better through a Product Information Management (or PIM) system? Do you need an eProcurement system or Punchout? This episode covers “what’s next” after building a transactional eCommerce website to connect your buyers and sellers. For an in-depth look at accelerating digital, see the entire Season 3 series of B2B Bits &amp; Bytes <a href='https://www.xngage.com/en/bits-and-bytes-podcast'>here.</a></p>]]></content:encoded>
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    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Fri, 12 Jul 2024 16:00:00 -0400</pubDate>
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    <itunes:title>S9: E1 Where to Start Your Digital Transformation</itunes:title>
    <title>S9: E1 Where to Start Your Digital Transformation</title>
    <itunes:summary><![CDATA[The traditional method of B2B buying and selling now has a heavy assist from digital. In some cases, and especially with younger B2B buyers, digital is the preferred method. Is your business taking full advantage of the digital revolution? Hear the most critical pieces necessary when you’re starting out with B2B ecommerce. Also check out our blog series we call “B2B4B” or Business to Business eCommerce for Beginners. Click here to read the 6-part series.   ]]></itunes:summary>
    <description><![CDATA[<p>The traditional method of B2B buying and selling now has a heavy assist from digital. In some cases, and especially with younger B2B buyers, digital is the preferred method. Is your business taking full advantage of the digital revolution? Hear the most critical pieces necessary when you’re starting out with B2B ecommerce. Also check out our blog series we call “B2B4B” or <em>Business to Business eCommerce for Beginners</em>. <a href='https://meet.xngage.com/b2b4blp-p1-6-0'>Click here</a> to read the 6-part series.  </p>]]></description>
    <content:encoded><![CDATA[<p>The traditional method of B2B buying and selling now has a heavy assist from digital. In some cases, and especially with younger B2B buyers, digital is the preferred method. Is your business taking full advantage of the digital revolution? Hear the most critical pieces necessary when you’re starting out with B2B ecommerce. Also check out our blog series we call “B2B4B” or <em>Business to Business eCommerce for Beginners</em>. <a href='https://meet.xngage.com/b2b4blp-p1-6-0'>Click here</a> to read the 6-part series.  </p>]]></content:encoded>
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    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Fri, 12 Jul 2024 16:00:00 -0400</pubDate>
    <itunes:duration>206</itunes:duration>
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    <itunes:season>9</itunes:season>
    <itunes:episode>1</itunes:episode>
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    <itunes:title>S8: E4- Digging into the Details with Turner Supply</itunes:title>
    <title>S8: E4- Digging into the Details with Turner Supply</title>
    <itunes:summary><![CDATA[What was your first step in your digital transformation? For Shawn Arnold from Turner Supply the first step after management buy-in was ride-alongs. These in-depth one-to-one interviews with his customers – internal and external – shed light on what he needed for website functionality. He also discusses his “PDCA” (Plan, Do, Check, Act) model in detail for listeners, as well as technology trends he’s watching for the industrial supply market.  ]]></itunes:summary>
    <description><![CDATA[<p>What was your first step in your digital transformation? For Shawn Arnold from <b>Turner Supply</b> the first step after management buy-in was ride-alongs. These in-depth one-to-one interviews with his customers – internal and external – shed light on what he needed for website functionality. He also discusses his “PDCA” (Plan, Do, Check, Act) model in detail for listeners, as well as technology trends he’s watching for the industrial supply market. </p>]]></description>
    <content:encoded><![CDATA[<p>What was your first step in your digital transformation? For Shawn Arnold from <b>Turner Supply</b> the first step after management buy-in was ride-alongs. These in-depth one-to-one interviews with his customers – internal and external – shed light on what he needed for website functionality. He also discusses his “PDCA” (Plan, Do, Check, Act) model in detail for listeners, as well as technology trends he’s watching for the industrial supply market. </p>]]></content:encoded>
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    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Wed, 29 May 2024 17:00:00 -0400</pubDate>
    <itunes:duration>1922</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>8</itunes:season>
    <itunes:episode>4</itunes:episode>
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    <itunes:title>S8: E3 Digging into the Details with StoneAge Tools</itunes:title>
    <title>S8: E3 Digging into the Details with StoneAge Tools</title>
    <itunes:summary><![CDATA[Digital experiences require effective data management. Hear how harnessing data as part of their product offering helped StoneAge Tools to further their digital transformation and “go paperless” with their training materials. Meaningful examples of the recommended flow of people &gt; process &gt; technology show why doing so helps unleash great ideas.  ]]></itunes:summary>
    <description><![CDATA[<p>Digital experiences require effective data management. Hear how harnessing data as part of their product offering helped <b>StoneAge Tools</b> to further their digital transformation and “go paperless” with their training materials. Meaningful examples of the recommended flow of people &gt; process &gt; technology show why doing so helps unleash great ideas. </p>]]></description>
    <content:encoded><![CDATA[<p>Digital experiences require effective data management. Hear how harnessing data as part of their product offering helped <b>StoneAge Tools</b> to further their digital transformation and “go paperless” with their training materials. Meaningful examples of the recommended flow of people &gt; process &gt; technology show why doing so helps unleash great ideas. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/14963153-s8-e3-digging-into-the-details-with-stoneage-tools.mp3" length="23062852" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Fri, 26 Apr 2024 16:00:00 -0400</pubDate>
    <itunes:duration>1919</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>8</itunes:season>
    <itunes:episode>3</itunes:episode>
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    <itunes:title>S8: E2 Digging into the Details with Eastern Industrial Supply</itunes:title>
    <title>S8: E2 Digging into the Details with Eastern Industrial Supply</title>
    <itunes:summary><![CDATA[Digital transformations are a journey. With a goal of continuously improving the customer experience one digital project at a time, our client Eastern Industrial Supply shares how they manage continuous improvement and have evolved their digital culture for internal and external customers. ]]></itunes:summary>
    <description><![CDATA[<p>Digital transformations are a journey. With a goal of continuously improving the customer experience one digital project at a time, our client <b>Eastern Industrial Supply </b>shares how they manage continuous improvement and have evolved their digital culture for internal and external customers.</p>]]></description>
    <content:encoded><![CDATA[<p>Digital transformations are a journey. With a goal of continuously improving the customer experience one digital project at a time, our client <b>Eastern Industrial Supply </b>shares how they manage continuous improvement and have evolved their digital culture for internal and external customers.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/14963123-s8-e2-digging-into-the-details-with-eastern-industrial-supply.mp3" length="27488121" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Fri, 26 Apr 2024 16:00:00 -0400</pubDate>
    <itunes:duration>2288</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>8</itunes:season>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>S8:E1 Digging Into the Details with First Supply</itunes:title>
    <title>S8:E1 Digging Into the Details with First Supply</title>
    <itunes:summary><![CDATA[Are you beginning or continuing a digital transformation? Our client First Supply shares how they began with ecommerce and are now planning automation for a new warehouse. Hear how they have expanded their thinking of digital to now include digital operations and process improvement as their journey matures and accelerates.   ]]></itunes:summary>
    <description><![CDATA[<p>Are you beginning or continuing a digital transformation? Our client <b>First Supply</b> shares how they began with ecommerce and are now planning automation for a new warehouse. Hear how they have expanded their thinking of digital to now include digital operations and process improvement as their journey matures and accelerates.  </p>]]></description>
    <content:encoded><![CDATA[<p>Are you beginning or continuing a digital transformation? Our client <b>First Supply</b> shares how they began with ecommerce and are now planning automation for a new warehouse. Hear how they have expanded their thinking of digital to now include digital operations and process improvement as their journey matures and accelerates.  </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/14961631-s8-e1-digging-into-the-details-with-first-supply.mp3" length="13494522" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Fri, 26 Apr 2024 15:00:00 -0400</pubDate>
    <itunes:duration>1121</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>8</itunes:season>
    <itunes:episode>1</itunes:episode>
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    <itunes:title>S7:E4- Myth Buster #4: Manufacturers Can (NOT) Wait to Accelerate eCommerce</itunes:title>
    <title>S7:E4- Myth Buster #4: Manufacturers Can (NOT) Wait to Accelerate eCommerce</title>
    <itunes:summary><![CDATA[B2B manufacturers suffer from three very common misconceptions about the role they play with B2B distributors in digital commerce. Hear how competitively advantaged manufacturers not only drive their innovation into distributors but can also sell right alongside them in a way that benefits both parties. Our building materials supply client Amerhart will share examples of how some of his best manufacturing partners are co-collaborators that help his business win. For the companion 3-minute blo...]]></itunes:summary>
    <description><![CDATA[<p>B2B manufacturers suffer from three very common misconceptions about the role they play with B2B distributors in digital commerce. Hear how competitively advantaged manufacturers not only drive their innovation into distributors but can also sell right alongside them in a way that benefits both parties. Our building materials supply client <b>Amerhart</b> will share examples of how some of his best manufacturing partners are co-collaborators that help his business win. For the companion 3-minute blog, click <a href='https://blog.xngage.com/myth-busters-part-4-manufacturers-can-not-wait-for-ecom-expansion'>here.</a> </p>]]></description>
    <content:encoded><![CDATA[<p>B2B manufacturers suffer from three very common misconceptions about the role they play with B2B distributors in digital commerce. Hear how competitively advantaged manufacturers not only drive their innovation into distributors but can also sell right alongside them in a way that benefits both parties. Our building materials supply client <b>Amerhart</b> will share examples of how some of his best manufacturing partners are co-collaborators that help his business win. For the companion 3-minute blog, click <a href='https://blog.xngage.com/myth-busters-part-4-manufacturers-can-not-wait-for-ecom-expansion'>here.</a> </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/14114941-s7-e4-myth-buster-4-manufacturers-can-not-wait-to-accelerate-ecommerce.mp3" length="19680472" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Mon, 11 Dec 2023 11:00:00 -0500</pubDate>
    <itunes:duration>1637</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>7</itunes:season>
    <itunes:episode>4</itunes:episode>
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  <item>
    <itunes:title>S7:E1-•Title: Myth Buster #1: Digital ≠ Expensive</itunes:title>
    <title>S7:E1-•Title: Myth Buster #1: Digital ≠ Expensive</title>
    <itunes:summary><![CDATA[Although digital transformations can sometimes incur a high price tag, there are ways to optimize investments. The key is to plan a full ROI, and prepare for change management both in culture and buy-in. Our association partners from NAED and IDEA will share how to plan a digital transformation with a limited investment and still created outsized outcomes. For the companion 3-minute blog, click here. ]]></itunes:summary>
    <description><![CDATA[<p>Although digital transformations can sometimes incur a high price tag, there are ways to optimize investments. The key is to plan a full ROI, and prepare for change management both in culture and buy-in. Our association partners from <b>NAED</b> <b>and IDEA</b> will share how to plan a digital transformation with a limited investment and still created outsized outcomes. For the companion 3-minute blog, click <a href='https://blog.xngage.com/digital-expensive'>here.</a></p>]]></description>
    <content:encoded><![CDATA[<p>Although digital transformations can sometimes incur a high price tag, there are ways to optimize investments. The key is to plan a full ROI, and prepare for change management both in culture and buy-in. Our association partners from <b>NAED</b> <b>and IDEA</b> will share how to plan a digital transformation with a limited investment and still created outsized outcomes. For the companion 3-minute blog, click <a href='https://blog.xngage.com/digital-expensive'>here.</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/14108943-s7-e1-title-myth-buster-1-digital-expensive.mp3" length="33786856" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Thu, 07 Dec 2023 16:00:00 -0500</pubDate>
    <itunes:duration>2812</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>S7:E3- Myth Buster #3: Partners and Platforms: Which Comes First? </itunes:title>
    <title>S7:E3- Myth Buster #3: Partners and Platforms: Which Comes First? </title>
    <itunes:summary><![CDATA[A digital transformation typically requires a platform company (or companies) and a trusted partner to help implement. This session focuses on the drivers that help determine if you start with a platform company or partner. Spoiler alert: the best digital transformations will engage both from the beginning and encourage upfront planning for success. Hear why, from seasoned Xngage B2B digital commerce experts.  For the companion 3-minute blog, click here.  ]]></itunes:summary>
    <description><![CDATA[<p>A digital transformation typically requires a platform company (or companies) and a trusted partner to help implement. This session focuses on the drivers that help determine if you start with a platform company or partner. Spoiler alert: the best digital transformations will engage both from the beginning and encourage upfront planning for success. Hear why, from seasoned <b>Xngage </b>B2B digital commerce experts.  For the companion 3-minute blog, click <a href='https://blog.xngage.com/myth-busters-part-3-partners-and-platforms-which-comes-first'>here.</a> </p>]]></description>
    <content:encoded><![CDATA[<p>A digital transformation typically requires a platform company (or companies) and a trusted partner to help implement. This session focuses on the drivers that help determine if you start with a platform company or partner. Spoiler alert: the best digital transformations will engage both from the beginning and encourage upfront planning for success. Hear why, from seasoned <b>Xngage </b>B2B digital commerce experts.  For the companion 3-minute blog, click <a href='https://blog.xngage.com/myth-busters-part-3-partners-and-platforms-which-comes-first'>here.</a> </p>]]></content:encoded>
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    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14102701</guid>
    <pubDate>Wed, 06 Dec 2023 17:00:00 -0500</pubDate>
    <itunes:duration>2078</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S7: E2- Myth Buster #2: Is Self-Service Just Code for Cost-Savings? </itunes:title>
    <title>S7: E2- Myth Buster #2: Is Self-Service Just Code for Cost-Savings? </title>
    <itunes:summary><![CDATA[According to McKinsey &amp; Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhere Business model and also as part of Online Collaboration Environments. Our partner HawkSearch will share how self-service, especially in search, helps clients to deliver critical business value.  For the companion 3-minute blog, click here.  ]]></itunes:summary>
    <description><![CDATA[<p>According to McKinsey &amp; Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhere Business model and also as part of Online Collaboration Environments. Our partner <b>HawkSearch</b> will share how self-service, especially in search, helps clients to deliver critical business value.  For the companion 3-minute blog, click <a href='https://blog.xngage.com/myth-busters-self-service-cost-savings-or-new-buying-behaviors'>here.</a> </p>]]></description>
    <content:encoded><![CDATA[<p>According to McKinsey &amp; Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhere Business model and also as part of Online Collaboration Environments. Our partner <b>HawkSearch</b> will share how self-service, especially in search, helps clients to deliver critical business value.  For the companion 3-minute blog, click <a href='https://blog.xngage.com/myth-busters-self-service-cost-savings-or-new-buying-behaviors'>here.</a> </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/14102586-s7-e2-myth-buster-2-is-self-service-just-code-for-cost-savings.mp3" length="26114104" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14102586</guid>
    <pubDate>Wed, 06 Dec 2023 17:00:00 -0500</pubDate>
    <itunes:duration>2173</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>7</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S6: E4 The Digitally Enabled Organization – Two Pathways</itunes:title>
    <title>S6: E4 The Digitally Enabled Organization – Two Pathways</title>
    <itunes:summary><![CDATA[Xngage Leaders discuss the future state of the digitally enabled organization from the vantage point of two perspectives: companies early in the digital transition and those who have successfully transformed. Insights into the competitive advantage for both types are offered.  ]]></itunes:summary>
    <description><![CDATA[<p>Xngage Leaders discuss the future state of the digitally enabled organization from the vantage point of two perspectives: companies early in the digital transition and those who have successfully transformed. Insights into the competitive advantage for both types are offered. </p>]]></description>
    <content:encoded><![CDATA[<p>Xngage Leaders discuss the future state of the digitally enabled organization from the vantage point of two perspectives: companies early in the digital transition and those who have successfully transformed. Insights into the competitive advantage for both types are offered. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13167510-s6-e4-the-digitally-enabled-organization-two-pathways.mp3" length="23535481" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13167510</guid>
    <pubDate>Wed, 05 Jul 2023 16:00:00 -0400</pubDate>
    <itunes:duration>1958</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S6: E3 The Digitally Enabled Organization Part 3 with EIS, an Industrial Distributor</itunes:title>
    <title>S6: E3 The Digitally Enabled Organization Part 3 with EIS, an Industrial Distributor</title>
    <itunes:summary><![CDATA[Client-Partner EIS, an industrial distributor, offers meaningful advice on people, process, and technology for building a better B2B digital experience and how partners like Xngage can help make investments go farther.  ]]></itunes:summary>
    <description><![CDATA[<p>Client-Partner EIS, an industrial distributor, offers meaningful advice on people, process, and technology for building a better B2B digital experience and how partners like Xngage can help make investments go farther. </p>]]></description>
    <content:encoded><![CDATA[<p>Client-Partner EIS, an industrial distributor, offers meaningful advice on people, process, and technology for building a better B2B digital experience and how partners like Xngage can help make investments go farther. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13166921-s6-e3-the-digitally-enabled-organization-part-3-with-eis-an-industrial-distributor.mp3" length="21982296" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13166921</guid>
    <pubDate>Wed, 05 Jul 2023 14:00:00 -0400</pubDate>
    <itunes:duration>1829</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>6</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S6: E2 The Digitally Enabled Organization Part 2 with the B2B eCommerce Association</itunes:title>
    <title>S6: E2 The Digitally Enabled Organization Part 2 with the B2B eCommerce Association</title>
    <itunes:summary><![CDATA[The B2B eCommerce Association, with international members, shares insights about what’s happening around the world in B2B eCommerce. While conversations from 10 years ago are still as meaningful today, hear how those who leaned into eCommerce then are doing now.  ]]></itunes:summary>
    <description><![CDATA[<p>The B2B eCommerce Association, with international members, shares insights about what’s happening around the world in B2B eCommerce. While conversations from 10 years ago are still as meaningful today, hear how those who leaned into eCommerce <em>then</em> are doing now. </p>]]></description>
    <content:encoded><![CDATA[<p>The B2B eCommerce Association, with international members, shares insights about what’s happening around the world in B2B eCommerce. While conversations from 10 years ago are still as meaningful today, hear how those who leaned into eCommerce <em>then</em> are doing now. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13166778-s6-e2-the-digitally-enabled-organization-part-2-with-the-b2b-ecommerce-association.mp3" length="28345096" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13166778</guid>
    <pubDate>Wed, 05 Jul 2023 14:00:00 -0400</pubDate>
    <itunes:duration>2359</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S6: E1 The Digitally Enabled Organization Part 1 with ASA</itunes:title>
    <title>S6: E1 The Digitally Enabled Organization Part 1 with ASA</title>
    <itunes:summary><![CDATA[The American Supply Association (ASA) shares insights on how to holistically frame your digital transformation and take meaningful steps to move from the State of the Practice to the State of the Art.  ]]></itunes:summary>
    <description><![CDATA[<p>The American Supply Association (ASA) shares insights on how to holistically frame your digital transformation and take meaningful steps to move from the State of the Practice to the State of the Art. </p>]]></description>
    <content:encoded><![CDATA[<p>The American Supply Association (ASA) shares insights on how to holistically frame your digital transformation and take meaningful steps to move from the State of the Practice to the State of the Art. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13166425-s6-e1-the-digitally-enabled-organization-part-1-with-asa.mp3" length="31378173" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13166425</guid>
    <pubDate>Wed, 05 Jul 2023 14:00:00 -0400</pubDate>
    <itunes:duration>2612</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S5: E4 Trends in Tech with OroCommerce</itunes:title>
    <title>S5: E4 Trends in Tech with OroCommerce</title>
    <itunes:summary><![CDATA[OroCommerce, an Xngage partner, discusses ways to future-proof your organization making smart, digital investments. Fort Garry Industries, a heavy-duty commercial vehicle supplier, is featured and shows how digital transformations can be small but powerful in results.   ]]></itunes:summary>
    <description><![CDATA[<p>OroCommerce, an Xngage partner, discusses ways to future-proof your organization making smart, digital investments. Fort Garry Industries, a heavy-duty commercial vehicle supplier, is featured and shows how digital transformations can be small but powerful in results.  </p>]]></description>
    <content:encoded><![CDATA[<p>OroCommerce, an Xngage partner, discusses ways to future-proof your organization making smart, digital investments. Fort Garry Industries, a heavy-duty commercial vehicle supplier, is featured and shows how digital transformations can be small but powerful in results.  </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13140496-s5-e4-trends-in-tech-with-orocommerce.mp3" length="28031536" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13140496</guid>
    <pubDate>Fri, 30 Jun 2023 15:00:00 -0400</pubDate>
    <itunes:duration>2333</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S5: E3 Trends in Tech with Greenwing Technology</itunes:title>
    <title>S5: E3 Trends in Tech with Greenwing Technology</title>
    <itunes:summary><![CDATA[Greenwing Technology, an Xngage partner, provides the typical use cases and value drivers of adding punchout services to your digital experiences. Additionally, a discussion about the future of e-procurement in the next five years provides compelling reasons for investment.  ]]></itunes:summary>
    <description><![CDATA[<p>Greenwing Technology, an Xngage partner, provides the typical use cases and value drivers of adding punchout services to your digital experiences. Additionally, a discussion about the future of e-procurement in the next five years provides compelling reasons for investment. </p>]]></description>
    <content:encoded><![CDATA[<p>Greenwing Technology, an Xngage partner, provides the typical use cases and value drivers of adding punchout services to your digital experiences. Additionally, a discussion about the future of e-procurement in the next five years provides compelling reasons for investment. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13140466-s5-e3-trends-in-tech-with-greenwing-technology.mp3" length="25949177" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13140466</guid>
    <pubDate>Fri, 30 Jun 2023 15:00:00 -0400</pubDate>
    <itunes:duration>2159</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S5: E2 Trends in Tech with the Xngage UX/UI Team</itunes:title>
    <title>S5: E2 Trends in Tech with the Xngage UX/UI Team</title>
    <itunes:summary><![CDATA[Xngage UX and UI experts talk about common expectations in modern B2B websites and how to plan for them. The discussion focuses on the devices B2B users prefer, their customer journeys and the tilt toward highly-visual experiences. ]]></itunes:summary>
    <description><![CDATA[<p>Xngage UX and UI experts talk about common expectations in modern B2B websites and how to plan for them. The discussion focuses on the devices B2B users prefer, their customer journeys and the tilt toward highly-visual experiences.</p>]]></description>
    <content:encoded><![CDATA[<p>Xngage UX and UI experts talk about common expectations in modern B2B websites and how to plan for them. The discussion focuses on the devices B2B users prefer, their customer journeys and the tilt toward highly-visual experiences.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13140440-s5-e2-trends-in-tech-with-the-xngage-ux-ui-team.mp3" length="24606903" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13140440</guid>
    <pubDate>Fri, 30 Jun 2023 15:00:00 -0400</pubDate>
    <itunes:duration>2047</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>5</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S5: E1 Trends in Tech with tED Magazine Publisher Scott Costa</itunes:title>
    <title>S5: E1 Trends in Tech with tED Magazine Publisher Scott Costa</title>
    <itunes:summary><![CDATA[Digital transformations are a necessity for maintaining or growing B2B business, shares Scott Costa. He also outlines the expectations of today’s B2B employees and offers recommendations for how to manage them effectively in the war for talent.  ]]></itunes:summary>
    <description><![CDATA[<p>Digital transformations are a necessity for maintaining or growing B2B business, shares Scott Costa. He also outlines the expectations of today’s B2B employees and offers recommendations for how to manage them effectively in the war for talent. </p>]]></description>
    <content:encoded><![CDATA[<p>Digital transformations are a necessity for maintaining or growing B2B business, shares Scott Costa. He also outlines the expectations of today’s B2B employees and offers recommendations for how to manage them effectively in the war for talent. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13140414-s5-e1-trends-in-tech-with-ted-magazine-publisher-scott-costa.mp3" length="25900931" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13140414</guid>
    <pubDate>Fri, 30 Jun 2023 15:00:00 -0400</pubDate>
    <itunes:duration>2155</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>5</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S4:E3 The ROI of Your Digital Transformation – Modern Math with Xngage</itunes:title>
    <title>S4:E3 The ROI of Your Digital Transformation – Modern Math with Xngage</title>
    <itunes:summary><![CDATA[When C-Suite teams discuss the ROI of investment decisions, are you taking all the credit you can for the full revenue attributed to the website? And decreased costs? Hear insights on building the right business case for your B2B Leadership.  ]]></itunes:summary>
    <description><![CDATA[<p>When C-Suite teams discuss the ROI of investment decisions, are you taking all the credit you can for the full revenue attributed to the website? And decreased costs? Hear insights on building the right business case for your B2B Leadership. </p>]]></description>
    <content:encoded><![CDATA[<p>When C-Suite teams discuss the ROI of investment decisions, are you taking all the credit you can for the full revenue attributed to the website? And decreased costs? Hear insights on building the right business case for your B2B Leadership. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13140338-s4-e3-the-roi-of-your-digital-transformation-modern-math-with-xngage.mp3" length="26464829" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13140338</guid>
    <pubDate>Fri, 30 Jun 2023 14:00:00 -0400</pubDate>
    <itunes:duration>2202</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>4</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S4:E2 The ROI of Your Digital Transformation with Optimizely</itunes:title>
    <title>S4:E2 The ROI of Your Digital Transformation with Optimizely</title>
    <itunes:summary><![CDATA[Optimizely, an Xngage partner, joins us for a look at gaining meaningful B2B digital results from channel shift, digital self-service cost reductions, and share of wallet (SOW) using their meaningful Input/Output method. ]]></itunes:summary>
    <description><![CDATA[<p>Optimizely, an Xngage partner, joins us for a look at gaining meaningful B2B digital results from channel shift, digital self-service cost reductions, and share of wallet (SOW) using their meaningful Input/Output method.</p>]]></description>
    <content:encoded><![CDATA[<p>Optimizely, an Xngage partner, joins us for a look at gaining meaningful B2B digital results from channel shift, digital self-service cost reductions, and share of wallet (SOW) using their meaningful Input/Output method.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/13140327-s4-e2-the-roi-of-your-digital-transformation-with-optimizely.mp3" length="18576352" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13140327</guid>
    <pubDate>Fri, 30 Jun 2023 14:00:00 -0400</pubDate>
    <itunes:duration>1545</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>4</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S4:E1 - ROI Success Stories with TradeCentric</itunes:title>
    <title>S4:E1 - ROI Success Stories with TradeCentric</title>
    <itunes:summary><![CDATA[Xngage talks with strategic partner TradeCentric (formerly Punchout2Go) about ROI, including increases in sales, improving working capital, and decreasing costs. As one client shared, "Digital improvements got us into doors we couldn't get into before." ]]></itunes:summary>
    <description><![CDATA[<p>Xngage talks with strategic partner TradeCentric (formerly Punchout2Go) about ROI, including increases in sales, improving working capital, and decreasing costs. As one client shared, &quot;Digital improvements got us into doors we couldn&apos;t get into before.&quot;</p>]]></description>
    <content:encoded><![CDATA[<p>Xngage talks with strategic partner TradeCentric (formerly Punchout2Go) about ROI, including increases in sales, improving working capital, and decreasing costs. As one client shared, &quot;Digital improvements got us into doors we couldn&apos;t get into before.&quot;</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/11799028-s4-e1-roi-success-stories-with-tradecentric.mp3" length="27669493" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11799028</guid>
    <pubDate>Fri, 02 Dec 2022 10:00:00 -0500</pubDate>
    <itunes:duration>2303</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>4</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S3: E4 - eCommerce 2.0 – Part 4: Improving Your Digital Marketing</itunes:title>
    <title>S3: E4 - eCommerce 2.0 – Part 4: Improving Your Digital Marketing</title>
    <itunes:summary><![CDATA[ This episode features two guest podcasters, and veterans of B2B Marketing in healthcare, who unpack the do’s, don’ts (and even the simple tips) of getting more value out of your marketing discipline and budgets.  ]]></itunes:summary>
    <description><![CDATA[<p> This episode features two guest podcasters, and veterans of B2B Marketing in healthcare, who unpack the do’s, don’ts (and even the simple tips) of getting more value out of your marketing discipline and budgets. </p>]]></description>
    <content:encoded><![CDATA[<p> This episode features two guest podcasters, and veterans of B2B Marketing in healthcare, who unpack the do’s, don’ts (and even the simple tips) of getting more value out of your marketing discipline and budgets. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10943220-s3-e4-ecommerce-2-0-part-4-improving-your-digital-marketing.mp3" length="31103293" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10943220</guid>
    <pubDate>Mon, 11 Jul 2022 16:00:00 -0400</pubDate>
    <itunes:duration>2589</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S3: E3 - eCommerce 2.0 – Part 3: The Heart of Successful Websites – Delivery</itunes:title>
    <title>S3: E3 - eCommerce 2.0 – Part 3: The Heart of Successful Websites – Delivery</title>
    <itunes:summary><![CDATA[ Execution – and continuous improvement – are essential to B2B websites. The Xngage process is explained by our lead of this practice, with insights and tools for successful implementations.  ]]></itunes:summary>
    <description><![CDATA[<p> Execution – and continuous improvement – are essential to B2B websites. The Xngage process is explained by our lead of this practice, with insights and tools for successful implementations. </p>]]></description>
    <content:encoded><![CDATA[<p> Execution – and continuous improvement – are essential to B2B websites. The Xngage process is explained by our lead of this practice, with insights and tools for successful implementations. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10943199-s3-e3-ecommerce-2-0-part-3-the-heart-of-successful-websites-delivery.mp3" length="17069901" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10943199</guid>
    <pubDate>Mon, 11 Jul 2022 16:00:00 -0400</pubDate>
    <itunes:duration>1419</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>3</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>S3: E2 - eCommerce 2.0 – Part 2: Better UX for your B2B eCommerce Website</itunes:title>
    <title>S3: E2 - eCommerce 2.0 – Part 2: Better UX for your B2B eCommerce Website</title>
    <itunes:summary><![CDATA[ The User Experience (or UX) of your B2B website is a flow, or journey, that should be based on insights and how your customers want to engage with you. This episode focuses on how to approach UX from a research and design perspective, with examples from two Xngage experts.  ]]></itunes:summary>
    <description><![CDATA[<p> The User Experience (or UX) of your B2B website is a flow, or journey, that should be based on insights and how your customers want to engage with you. This episode focuses on how to approach UX from a research and design perspective, with examples from two Xngage experts. </p>]]></description>
    <content:encoded><![CDATA[<p> The User Experience (or UX) of your B2B website is a flow, or journey, that should be based on insights and how your customers want to engage with you. This episode focuses on how to approach UX from a research and design perspective, with examples from two Xngage experts. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10935574-s3-e2-ecommerce-2-0-part-2-better-ux-for-your-b2b-ecommerce-website.mp3" length="32893203" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10935574</guid>
    <pubDate>Sun, 10 Jul 2022 15:00:00 -0400</pubDate>
    <itunes:duration>2738</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>3</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S3:E1 - eCommerce 2.0 – An Introduction to Accelerating your B2B eCommerce Channel</itunes:title>
    <title>S3:E1 - eCommerce 2.0 – An Introduction to Accelerating your B2B eCommerce Channel</title>
    <itunes:summary><![CDATA[ What is “eCommerce 2.0” and when do you accelerate your efforts? Hear from Xngage leaders about the tipping point and how to leverage the four-part framework of Strategy, UX, Delivery, and Marketing. This episode also provides a deeper dive on Part 1: Strategy.  ]]></itunes:summary>
    <description><![CDATA[<p> What is “eCommerce 2.0” and when do you accelerate your efforts? Hear from Xngage leaders about the tipping point and how to leverage the four-part framework of Strategy, UX, Delivery, and Marketing. This episode also provides a deeper dive on Part 1: Strategy. </p>]]></description>
    <content:encoded><![CDATA[<p> What is “eCommerce 2.0” and when do you accelerate your efforts? Hear from Xngage leaders about the tipping point and how to leverage the four-part framework of Strategy, UX, Delivery, and Marketing. This episode also provides a deeper dive on Part 1: Strategy. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10935488-s3-e1-ecommerce-2-0-an-introduction-to-accelerating-your-b2b-ecommerce-channel.mp3" length="36680574" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Sun, 10 Jul 2022 14:00:00 -0400</pubDate>
    <itunes:duration>3053</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>3</itunes:season>
    <itunes:episode>1</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S3:E5 - eCommerce 2.0 - The Highlight Episode</itunes:title>
    <title>S3:E5 - eCommerce 2.0 - The Highlight Episode</title>
    <itunes:summary><![CDATA[This podcast episode offers excerpts from Season 3 of B2B Bits &amp; Bytes where we focus on the pillars of eCommerce 2.0: Strategy, UX, Execution and Marketing. Listen now for tips to help jumpstart digital commerce conversations in your B2B organization. ]]></itunes:summary>
    <description><![CDATA[<p>This podcast episode offers excerpts from Season 3 of B2B Bits &amp; Bytes where we focus on the pillars of eCommerce 2.0: Strategy, UX, Execution and Marketing. Listen now for tips to help jumpstart digital commerce conversations in your B2B organization.</p>]]></description>
    <content:encoded><![CDATA[<p>This podcast episode offers excerpts from Season 3 of B2B Bits &amp; Bytes where we focus on the pillars of eCommerce 2.0: Strategy, UX, Execution and Marketing. Listen now for tips to help jumpstart digital commerce conversations in your B2B organization.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10886468-s3-e5-ecommerce-2-0-the-highlight-episode.mp3" length="33280611" type="audio/mpeg" />
    <itunes:author>Xngage LLC</itunes:author>
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    <pubDate>Thu, 30 Jun 2022 17:00:00 -0400</pubDate>
    <itunes:duration>2770</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>3</itunes:season>
    <itunes:episode>5</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S2:E5 - Xngage B2B Bits &amp; Bites Best of the Best</itunes:title>
    <title>S2:E5 - Xngage B2B Bits &amp; Bites Best of the Best</title>
    <itunes:summary><![CDATA[Our final episode of Season 2 highlights key takeaways of Seasons 1 AND 2. We define digital commerce, share experiences from Xngage B2B Clients who have been through digital commerce journeys, and provide tips on what it takes to win in the ecommerce channel. ]]></itunes:summary>
    <description><![CDATA[<p>Our final episode of Season 2 highlights key takeaways of Seasons 1 AND 2. We define digital commerce, share experiences from Xngage B2B Clients who have been through digital commerce journeys, and provide tips on what it takes to win in the ecommerce channel.</p>]]></description>
    <content:encoded><![CDATA[<p>Our final episode of Season 2 highlights key takeaways of Seasons 1 AND 2. We define digital commerce, share experiences from Xngage B2B Clients who have been through digital commerce journeys, and provide tips on what it takes to win in the ecommerce channel.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/9881025-s2-e5-xngage-b2b-bits-bites-best-of-the-best.mp3" length="29152696" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:image href="https://storage.buzzsprout.com/br1y5h5dy3bemqzo0yh5zzqs4xw1?.jpg" />
    <itunes:author>Xngage</itunes:author>
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    <pubDate>Mon, 20 Jun 2022 16:00:00 -0400</pubDate>
    <itunes:duration>2426</itunes:duration>
    <itunes:keywords>Season2</itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S2:E4 - Leveraging the Voice of the Customer with Implementation</itunes:title>
    <title>S2:E4 - Leveraging the Voice of the Customer with Implementation</title>
    <itunes:summary><![CDATA[Xngage client McNaughton McKay planned and implemented their next generation digital transformation journey. Cecilia Madden provides insights, and lessons learned, from that journey including choosing and working with an implementation partner through each stage of the digital commerce experience. ]]></itunes:summary>
    <description><![CDATA[<p>Xngage client McNaughton McKay planned and implemented their next generation digital transformation journey. Cecilia Madden provides insights, and lessons learned, from that journey including choosing and working with an implementation partner through each stage of the digital commerce experience.</p>]]></description>
    <content:encoded><![CDATA[<p>Xngage client McNaughton McKay planned and implemented their next generation digital transformation journey. Cecilia Madden provides insights, and lessons learned, from that journey including choosing and working with an implementation partner through each stage of the digital commerce experience.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/9881026-s2-e4-leveraging-the-voice-of-the-customer-with-implementation.mp3" length="33372675" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:image href="https://storage.buzzsprout.com/kczz85fq0bfwkrj3xzmfdz5ntu19?.jpg" />
    <itunes:author>Xngage</itunes:author>
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    <pubDate>Mon, 20 Jun 2022 15:00:00 -0400</pubDate>
    <itunes:duration>2778</itunes:duration>
    <itunes:keywords>Season2</itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S2:E3 - Leveraging the Voice of the Customer with Content</itunes:title>
    <title>S2:E3 - Leveraging the Voice of the Customer with Content</title>
    <itunes:summary><![CDATA[Guest podcaster Justin King from Salsify guides us through a discussion around content and the digital shelf. He gives us great examples of why content is so important in ecommerce and how to maximize product data, and systems, to drive digital experiences. ]]></itunes:summary>
    <description><![CDATA[<p>Guest podcaster Justin King from Salsify guides us through a discussion around content and the digital shelf. He gives us great examples of why content is so important in ecommerce and how to maximize product data, and systems, to drive digital experiences.</p>]]></description>
    <content:encoded><![CDATA[<p>Guest podcaster Justin King from Salsify guides us through a discussion around content and the digital shelf. He gives us great examples of why content is so important in ecommerce and how to maximize product data, and systems, to drive digital experiences.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565308-s2-e3-leveraging-the-voice-of-the-customer-with-content.mp3" length="33992500" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565308</guid>
    <pubDate>Mon, 20 Jun 2022 14:00:00 -0400</pubDate>
    <itunes:duration>2829</itunes:duration>
    <itunes:keywords>Season2</itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S2:E2 - Leveraging the Voice of the Customer in an Enterprise Architecture</itunes:title>
    <title>S2:E2 - Leveraging the Voice of the Customer in an Enterprise Architecture</title>
    <itunes:summary><![CDATA[An Enterprise Architecture considers how your major IT systems fit together for a comprehensive digital experience. We offer suggestions for evaluating your Enterprise Architecture and your ERP, or Enterprise Resource Planning, System and how to deftly work Change Management into your B2B organization. ]]></itunes:summary>
    <description><![CDATA[<p>An Enterprise Architecture considers how your major IT systems fit together for a comprehensive digital experience. We offer suggestions for evaluating your Enterprise Architecture and your ERP, or Enterprise Resource Planning, System and how to deftly work Change Management into your B2B organization.</p>]]></description>
    <content:encoded><![CDATA[<p>An Enterprise Architecture considers how your major IT systems fit together for a comprehensive digital experience. We offer suggestions for evaluating your Enterprise Architecture and your ERP, or Enterprise Resource Planning, System and how to deftly work Change Management into your B2B organization.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565327-s2-e2-leveraging-the-voice-of-the-customer-in-an-enterprise-architecture.mp3" length="31958118" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565327</guid>
    <pubDate>Mon, 20 Jun 2022 13:00:00 -0400</pubDate>
    <itunes:duration>2660</itunes:duration>
    <itunes:keywords>Season2</itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S2:E1 - Leveraging the Voice of the Customer in the RFP</itunes:title>
    <title>S2:E1 - Leveraging the Voice of the Customer in the RFP</title>
    <itunes:summary><![CDATA[Why are B2B leaders passionate about eCommerce? Hear from active B2B companies leading in this channel. When you’re ready to start planning a project, what is the recipe for a good RFP (Request for Proposal?) We share some insights into making this strategic eCommerce evaluation tool work hard for you. ]]></itunes:summary>
    <description><![CDATA[<p>Why are B2B leaders passionate about eCommerce? Hear from active B2B companies leading in this channel. When you’re ready to start planning a project, what is the recipe for a good RFP (Request for Proposal?) We share some insights into making this strategic eCommerce evaluation tool work hard for you.</p>]]></description>
    <content:encoded><![CDATA[<p>Why are B2B leaders passionate about eCommerce? Hear from active B2B companies leading in this channel. When you’re ready to start planning a project, what is the recipe for a good RFP (Request for Proposal?) We share some insights into making this strategic eCommerce evaluation tool work hard for you.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565334-s2-e1-leveraging-the-voice-of-the-customer-in-the-rfp.mp3" length="28163168" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565334</guid>
    <pubDate>Mon, 20 Jun 2022 12:00:00 -0400</pubDate>
    <itunes:duration>2344</itunes:duration>
    <itunes:keywords>Season2</itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S1:E6 - The Xngage Digital Commerce Success Framework-Bringing it All Together for Business Impact</itunes:title>
    <title>S1:E6 - The Xngage Digital Commerce Success Framework-Bringing it All Together for Business Impact</title>
    <itunes:summary><![CDATA[Value creation is the goal of eCommerce initiatives. In this 6th episode, and last in our first season, listen to how we define different types of value creation, or business impact, and why Xngage is passionate about this channel.  You’ll hear case studies from some of our valued clients who have been through a digital transformation and how they have leveraged tools for successful outcomes. ]]></itunes:summary>
    <description><![CDATA[<p>Value creation is the goal of eCommerce initiatives. In this 6th episode, and last in our first season, listen to how we define different types of value creation, or business impact, and why Xngage is passionate about this channel.  You’ll hear case studies from some of our valued clients who have been through a digital transformation and how they have leveraged tools for successful outcomes.</p>]]></description>
    <content:encoded><![CDATA[<p>Value creation is the goal of eCommerce initiatives. In this 6th episode, and last in our first season, listen to how we define different types of value creation, or business impact, and why Xngage is passionate about this channel.  You’ll hear case studies from some of our valued clients who have been through a digital transformation and how they have leveraged tools for successful outcomes.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565348-s1-e6-the-xngage-digital-commerce-success-framework-bringing-it-all-together-for-business-impact.mp3" length="33355933" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
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    <pubDate>Tue, 07 Jun 2022 14:00:00 -0400</pubDate>
    <itunes:duration>2776</itunes:duration>
    <itunes:keywords>Season1</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S1:E5 - Digital Commerce Success Framework - Acquisition</itunes:title>
    <title>S1:E5 - Digital Commerce Success Framework - Acquisition</title>
    <itunes:summary><![CDATA[The fourth and final pillar of the framework is “Acquisition.” Learn the five important steps of acquiring new customers and how to drive results faster with digital marketing and technical tactics. This is an essential listen for B2B business leaders who are both new to the ecommerce channel and looking for ways to drive the “flywheel” faster and improve overall project ROI. ]]></itunes:summary>
    <description><![CDATA[<p>The fourth and final pillar of the framework is “Acquisition.” Learn the five important steps of acquiring new customers and how to drive results faster with digital marketing and technical tactics. This is an essential listen for B2B business leaders who are both new to the ecommerce channel and looking for ways to drive the “flywheel” faster and improve overall project ROI.</p>]]></description>
    <content:encoded><![CDATA[<p>The fourth and final pillar of the framework is “Acquisition.” Learn the five important steps of acquiring new customers and how to drive results faster with digital marketing and technical tactics. This is an essential listen for B2B business leaders who are both new to the ecommerce channel and looking for ways to drive the “flywheel” faster and improve overall project ROI.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565439-s1-e5-digital-commerce-success-framework-acquisition.mp3" length="30602334" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565439</guid>
    <pubDate>Tue, 07 Jun 2022 13:00:00 -0400</pubDate>
    <itunes:duration>2547</itunes:duration>
    <itunes:keywords>Season1</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S1:E1 - Introducing B2B Bits &amp; Bytes</itunes:title>
    <title>S1:E1 - Introducing B2B Bits &amp; Bytes</title>
    <itunes:summary><![CDATA[A little preview of what's ahead, who we are, why we love what we do, and how we can focus your B2B business!  Listen in for a few tips, tools, and techniques for accelerating buyer AND seller interactions, and how to get results. ]]></itunes:summary>
    <description><![CDATA[<p>A little preview of what&apos;s ahead, who we are, why we love what we do, and how we can focus your B2B business!  Listen in for a few tips, tools, and techniques for accelerating buyer AND seller interactions, and how to get results.</p>]]></description>
    <content:encoded><![CDATA[<p>A little preview of what&apos;s ahead, who we are, why we love what we do, and how we can focus your B2B business!  Listen in for a few tips, tools, and techniques for accelerating buyer AND seller interactions, and how to get results.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565575-s1-e1-introducing-b2b-bits-bytes.mp3" length="26170435" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565575</guid>
    <pubDate>Thu, 05 May 2022 13:00:00 -0400</pubDate>
    <itunes:duration>2178</itunes:duration>
    <itunes:keywords>Season1</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S1:E2 - Digital Commerce Success Framework - User Experience (UX)</itunes:title>
    <title>S1:E2 - Digital Commerce Success Framework - User Experience (UX)</title>
    <itunes:summary><![CDATA[A systematic framework helps B2B clients to stand up and accelerate eCommerce. In this episode we discuss the overall framework, our methods, and then go deep into the first of four pillars: “Usability.” Find out how Xngage works with clients and their website user experiences (or UX) and how you can facilitate better buyer interactions. ]]></itunes:summary>
    <description><![CDATA[<p>A systematic framework helps B2B clients to stand up and accelerate eCommerce. In this episode we discuss the overall framework, our methods, and then go deep into the first of four pillars: “Usability.” Find out how Xngage works with clients and their website user experiences (or UX) and how you can facilitate better buyer interactions.</p>]]></description>
    <content:encoded><![CDATA[<p>A systematic framework helps B2B clients to stand up and accelerate eCommerce. In this episode we discuss the overall framework, our methods, and then go deep into the first of four pillars: “Usability.” Find out how Xngage works with clients and their website user experiences (or UX) and how you can facilitate better buyer interactions.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565565-s1-e2-digital-commerce-success-framework-user-experience-ux.mp3" length="32642381" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565565</guid>
    <pubDate>Thu, 05 May 2022 13:00:00 -0400</pubDate>
    <itunes:duration>2717</itunes:duration>
    <itunes:keywords>Season1</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>S1:E3 - Digital Commerce Success Framework - Seller Agility</itunes:title>
    <title>S1:E3 - Digital Commerce Success Framework - Seller Agility</title>
    <itunes:summary><![CDATA[What does it mean to have “Agility” in B2B eCommerce? We’ll discuss the second of the four pillars and show you how agile technology and agile business methods can help you reach your B2B goals faster.  We focus on the sales side of the eCommerce equation and discuss use cases that are key to transforming your digital commerce channel. ]]></itunes:summary>
    <description><![CDATA[<p>What does it mean to have “Agility” in B2B eCommerce? We’ll discuss the second of the four pillars and show you how agile technology and agile business methods can help you reach your B2B goals faster.  We focus on the sales side of the eCommerce equation and discuss use cases that are key to transforming your digital commerce channel.</p>]]></description>
    <content:encoded><![CDATA[<p>What does it mean to have “Agility” in B2B eCommerce? We’ll discuss the second of the four pillars and show you how agile technology and agile business methods can help you reach your B2B goals faster.  We focus on the sales side of the eCommerce equation and discuss use cases that are key to transforming your digital commerce channel.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565540-s1-e3-digital-commerce-success-framework-seller-agility.mp3" length="27828136" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565540</guid>
    <pubDate>Thu, 05 May 2022 13:00:00 -0400</pubDate>
    <itunes:duration>2316</itunes:duration>
    <itunes:keywords>Season1</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>S1:E4 - Digital Commerce Success Framework - Adoption</itunes:title>
    <title>S1:E4 - Digital Commerce Success Framework - Adoption</title>
    <itunes:summary><![CDATA[Once you’ve made the investment and stood up an integrated digital commerce system or website, how do you encourage adoption? The third of the four pillars is “Adoption” and is critical to success. Whether your internal organization or external B2B customers are migrating to digital commerce, this episode will help you facilitate adoption and create habitual users who are your best, most cost-effective, advocates. ]]></itunes:summary>
    <description><![CDATA[<p>Once you’ve made the investment and stood up an integrated digital commerce system or website, how do you encourage adoption? The third of the four pillars is “Adoption” and is critical to success. Whether your internal organization or external B2B customers are migrating to digital commerce, this episode will help you facilitate adoption and create habitual users who are your best, most cost-effective, advocates.</p>]]></description>
    <content:encoded><![CDATA[<p>Once you’ve made the investment and stood up an integrated digital commerce system or website, how do you encourage adoption? The third of the four pillars is “Adoption” and is critical to success. Whether your internal organization or external B2B customers are migrating to digital commerce, this episode will help you facilitate adoption and create habitual users who are your best, most cost-effective, advocates.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1919280/episodes/10565522-s1-e4-digital-commerce-success-framework-adoption.mp3" length="32827960" type="audio/mpeg" />
    <link>https://www.xngage.com/en/bits-and-bytes-podcast</link>
    <itunes:author>Xngage</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10565522</guid>
    <pubDate>Thu, 05 May 2022 13:00:00 -0400</pubDate>
    <itunes:duration>2732</itunes:duration>
    <itunes:keywords>Season1</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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