Predictable B2B Growth Fri, 15 May 2026 15:29:25 -0600 http://www.boldermediasolutions.com en-us © 2026 Predictable B2B Growth yes 3b00a20e-231c-52a1-8012-75ee18692394 Javier Lozano, Jr. - Chief Marketing Officer episodic false Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.


Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.


Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.


If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.

]]> Buzzsprout (https://www.buzzsprout.com) b2b growth, demand generation, cmo, pipeline, revenue marketing, sales & marketing alignment, fractional cmo Javier Lozano, Jr. - Chief Marketing Officer https://storage.buzzsprout.com/ibcd9mpetunzz04b48zf0xwn2v9g?.jpg Predictable B2B Growth http://www.boldermediasolutions.com Javier Lozano, Jr. What B2B Brands Can Learn From Adidas’ Backyard Legends Storytelling Masterclass What B2B Brands Can Learn From Adidas’ Backyard Legends Storytelling Masterclass In this episode of Predictable B2B Growth, Javier breaks down Adidas’ Backyard Legends World Cup campaign and explains why this 5-minute ad is a masterclass in storytelling, positioning, attention, and brand-building.

The campaign features Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, David Beckham, Zinedine Zidane, and Alessandro Del Piero. But the reason it works is not because Adidas stacked the ad with celebrities.

It works because Adidas built a legend.

  • A rumor.
  • An undefeated local crew.
  • A guide.
  • A challenger team.
  • Nostalgia.
  • Stakes.
  • Cultural relevance.
  • And a story people immediately want to repeat.

Javier connects the Adidas campaign back to a bigger problem in B2B marketing: too many companies position themselves as the hero. They talk about their product, their website, their team, their features, and their company updates — while the customer gets pushed to the side.

The best brands do the opposite.

  • They make the customer the hero.
  • They become the guide.
  • They create stakes.
  • They build belief.
  • They tell a story the market wants to carry for them.

In this episode, Javier covers:

  • How Adidas used rumors and folklore to create instant attention
  • Why Timothée Chalamet works as the guide, not the hero
  • How the local crew became more interesting than the global celebrities
  • Why nostalgia only works when it serves the story
  • What B2B brands can learn from Adidas about positioning and narrative
  • Why long-form content works when the story earns the audience’s time
  • How to make your product feel natural inside the customer’s world
  • Why the strongest brands create belief, not just awareness

If you’re a founder, marketer, revenue leader, or B2B executive trying to build a brand people remember, this episode is a reminder that great marketing still comes down to one thing:

A great story, told well.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of Predictable B2B Growth, Javier breaks down Adidas’ Backyard Legends World Cup campaign and explains why this 5-minute ad is a masterclass in storytelling, positioning, attention, and brand-building.

The campaign features Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, David Beckham, Zinedine Zidane, and Alessandro Del Piero. But the reason it works is not because Adidas stacked the ad with celebrities.

It works because Adidas built a legend.

  • A rumor.
  • An undefeated local crew.
  • A guide.
  • A challenger team.
  • Nostalgia.
  • Stakes.
  • Cultural relevance.
  • And a story people immediately want to repeat.

Javier connects the Adidas campaign back to a bigger problem in B2B marketing: too many companies position themselves as the hero. They talk about their product, their website, their team, their features, and their company updates — while the customer gets pushed to the side.

The best brands do the opposite.

  • They make the customer the hero.
  • They become the guide.
  • They create stakes.
  • They build belief.
  • They tell a story the market wants to carry for them.

In this episode, Javier covers:

  • How Adidas used rumors and folklore to create instant attention
  • Why Timothée Chalamet works as the guide, not the hero
  • How the local crew became more interesting than the global celebrities
  • Why nostalgia only works when it serves the story
  • What B2B brands can learn from Adidas about positioning and narrative
  • Why long-form content works when the story earns the audience’s time
  • How to make your product feel natural inside the customer’s world
  • Why the strongest brands create belief, not just awareness

If you’re a founder, marketer, revenue leader, or B2B executive trying to build a brand people remember, this episode is a reminder that great marketing still comes down to one thing:

A great story, told well.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-19185889 Fri, 15 May 2026 15:00:00 -0600 2475 storytelling, marketing, Adidas, World Cup, branding, emotional stakes, nostalgia, campaign strategy, brand storytelling, audience engagement 212 full false From Series A to B: How Dreamdata Scaled Predictable Growth and Raised $55M From Series A to B: How Dreamdata Scaled Predictable Growth and Raised $55M In this episode of Predictable B2B Growth, Javier sits down with Nick Turner, CEO of Dreamdata, to break down what it really takes to build predictable growth in today’s B2B landscape.

Nick shares lessons from leading Dreamdata through a $55M Series B raise, including why focus—not expansion—is the key to scaling, and the metrics that actually matter to investors: growth rate, gross retention, and burn efficiency.

They also dive into the reality behind AI hype, why most companies misunderstand its role in go-to-market, and how businesses should think about delivering real customer value instead of chasing buzzwords.

The conversation explores the growing importance of brand, the long B2B buying cycle, and why over-reliance on short-term demand generation can quietly kill pipeline. Nick also challenges how sales and marketing teams use automation, emphasizing that while marketers can scale communication, sales still depends on genuine human interaction.

At its core, this episode is about cutting through noise—focusing on the right customers, solving real problems, and building a growth engine that’s actually sustainable.

Key Topics and Takeaways

  • Fundraising strategies for Series B
  • The role of AI in SaaS growth
  • Importance of customer feedback and focus
  • Predictability in growth metrics is crucial for Series B success.
  • AI is a tool to deliver value, not a buzzword to chase.
  • Focus on a specific market segment to dominate before expanding.
  • Listening to customers is the most reliable way to build products.

Chapters

00:00 Introduction to Nick Turner and Dream Data
01:51 Fundraising Journey and Predictability Metrics
04:47 The Role of AI in Business
07:55 Listening to Customers and Market Feedback
11:20 Navigating Investor Conversations
13:11 Defining Predictable Growth
16:27 Focus and Market Positioning
20:37 Metrics for Success and Burn Multiple
22:44 The 30-Day Blackout Challenge
23:45 The Sales Cycle and Brand Awareness
26:34 Marketing and Sales Alignment
29:43 The Evolving Role of Sales
32:43 AI in Marketing vs. Sales
39:23 Customer-Centric Growth Strategies

Resources & Links

  • Dream Data - https://dreamdata.io
  • Nick Turner LinkedIn - https://linkedin.com/in/nickturner
  • Chet Holmes - The Ultimate Sales Machine - https://www.amazon.com/Ultimate-Sales-Machine-Target-Profits/dp/1591842158




Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of Predictable B2B Growth, Javier sits down with Nick Turner, CEO of Dreamdata, to break down what it really takes to build predictable growth in today’s B2B landscape.

Nick shares lessons from leading Dreamdata through a $55M Series B raise, including why focus—not expansion—is the key to scaling, and the metrics that actually matter to investors: growth rate, gross retention, and burn efficiency.

They also dive into the reality behind AI hype, why most companies misunderstand its role in go-to-market, and how businesses should think about delivering real customer value instead of chasing buzzwords.

The conversation explores the growing importance of brand, the long B2B buying cycle, and why over-reliance on short-term demand generation can quietly kill pipeline. Nick also challenges how sales and marketing teams use automation, emphasizing that while marketers can scale communication, sales still depends on genuine human interaction.

At its core, this episode is about cutting through noise—focusing on the right customers, solving real problems, and building a growth engine that’s actually sustainable.

Key Topics and Takeaways

  • Fundraising strategies for Series B
  • The role of AI in SaaS growth
  • Importance of customer feedback and focus
  • Predictability in growth metrics is crucial for Series B success.
  • AI is a tool to deliver value, not a buzzword to chase.
  • Focus on a specific market segment to dominate before expanding.
  • Listening to customers is the most reliable way to build products.

Chapters

00:00 Introduction to Nick Turner and Dream Data
01:51 Fundraising Journey and Predictability Metrics
04:47 The Role of AI in Business
07:55 Listening to Customers and Market Feedback
11:20 Navigating Investor Conversations
13:11 Defining Predictable Growth
16:27 Focus and Market Positioning
20:37 Metrics for Success and Burn Multiple
22:44 The 30-Day Blackout Challenge
23:45 The Sales Cycle and Brand Awareness
26:34 Marketing and Sales Alignment
29:43 The Evolving Role of Sales
32:43 AI in Marketing vs. Sales
39:23 Customer-Centric Growth Strategies

Resources & Links

  • Dream Data - https://dreamdata.io
  • Nick Turner LinkedIn - https://linkedin.com/in/nickturner
  • Chet Holmes - The Ultimate Sales Machine - https://www.amazon.com/Ultimate-Sales-Machine-Target-Profits/dp/1591842158




Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-19029294 Tue, 28 Apr 2026 08:00:00 -0600 2687 B2B SaaS, Fundraising, AI in SaaS, Growth Strategies, Series B, Customer Feedback, Go-to-Market, Data-Driven Marketing 211 full false AI Is Making Your Sales Team Worse (And You Don’t Know It Yet) AI Is Making Your Sales Team Worse (And You Don’t Know It Yet) In this episode of Predictable B2B Growth, Javier sits down with sales leader and advisor Michael Muhlfelder to unpack what’s really breaking modern revenue teams.

They dive into why AI and automation are accelerating bad sales processes instead of fixing them, and why most teams are still missing the fundamentals—especially when it comes to qualification, signal detection, and true buyer understanding.

Michael shares hard-earned lessons from decades in sales leadership, including the concept of moving from “pain” to “untenable” moments in buying decisions, why experience still matters in an AI-driven world, and how companies are unknowingly creating churn by ignoring customer signals.

This is a straight talk conversation about getting back to what actually drives revenue: strong process, human connection, and disciplined execution—before layering in technology.

Key Topics

  • The evolution of sales from manual to automated processes
  • The importance of experience over age in leadership
  • Distinguishing between speed and process problems in AI adoption
  • The role of signals in customer retention and churn
  • The significance of human-to-human connection in sales

Chapters

00:00 Introduction to Sales Methodology
03:34 Michael's Sales Journey
06:45 The Concept of Sales as a Service
09:30 Navigating the Chaos of Sales
12:36 AI's Impact on Sales Processes
15:34 The Importance of Qualification in Sales
18:33 Reconnecting with the Human Element in Sales
21:37 Understanding Pain Points and Financial Implications
24:35 The Role of Senior Executives in Sales
27:37 Closing Thoughts on Sales and Marketing Alignment
27:56 Aligning Marketing and Sales for Revenue Success
30:41 The Importance of Focus in Business
32:39 The Role of AI in Customer Experience
39:29 Understanding Customer Signals to Prevent Churn
42:40 The Value of Experience in Business Leadership
52:33 The Human Element in AI and Business

Resources

Three Takes on AI Podcast - https://www.threetakesonai.com/podcast
Calm Oceans Sales - https://calmoceansales.com
Michael Muhlfelder on LinkedIn - https://linkedin.com/in/michaelmuhlfelder

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of Predictable B2B Growth, Javier sits down with sales leader and advisor Michael Muhlfelder to unpack what’s really breaking modern revenue teams.

They dive into why AI and automation are accelerating bad sales processes instead of fixing them, and why most teams are still missing the fundamentals—especially when it comes to qualification, signal detection, and true buyer understanding.

Michael shares hard-earned lessons from decades in sales leadership, including the concept of moving from “pain” to “untenable” moments in buying decisions, why experience still matters in an AI-driven world, and how companies are unknowingly creating churn by ignoring customer signals.

This is a straight talk conversation about getting back to what actually drives revenue: strong process, human connection, and disciplined execution—before layering in technology.

Key Topics

  • The evolution of sales from manual to automated processes
  • The importance of experience over age in leadership
  • Distinguishing between speed and process problems in AI adoption
  • The role of signals in customer retention and churn
  • The significance of human-to-human connection in sales

Chapters

00:00 Introduction to Sales Methodology
03:34 Michael's Sales Journey
06:45 The Concept of Sales as a Service
09:30 Navigating the Chaos of Sales
12:36 AI's Impact on Sales Processes
15:34 The Importance of Qualification in Sales
18:33 Reconnecting with the Human Element in Sales
21:37 Understanding Pain Points and Financial Implications
24:35 The Role of Senior Executives in Sales
27:37 Closing Thoughts on Sales and Marketing Alignment
27:56 Aligning Marketing and Sales for Revenue Success
30:41 The Importance of Focus in Business
32:39 The Role of AI in Customer Experience
39:29 Understanding Customer Signals to Prevent Churn
42:40 The Value of Experience in Business Leadership
52:33 The Human Element in AI and Business

Resources

Three Takes on AI Podcast - https://www.threetakesonai.com/podcast
Calm Oceans Sales - https://calmoceansales.com
Michael Muhlfelder on LinkedIn - https://linkedin.com/in/michaelmuhlfelder

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-19028769 Tue, 21 Apr 2026 08:00:00 -0600 3456 sales, AI, business process, leadership, experience, automation, customer signals, sales strategy, entrepreneurship, technology 210 full false The 5 Hiring Mistakes That Are Killing Your Revenue and Stalling Your Growth The 5 Hiring Mistakes That Are Killing Your Revenue and Stalling Your Growth In this solo episode of Predictable B2B Growth, Javier breaks down why hiring more people won’t fix a broken pipeline—and often makes things worse.

He walks through the common mistake founders and CEOs make when growth stalls: defaulting to headcount instead of fixing the underlying go-to-market motion. From unclear ICPs and weak strategy to broken handoffs and poor measurement, Javier outlines the real reasons hiring fails.

He also shares the five predictable failure modes of hiring too early and explains what a strong go-to-market foundation actually looks like—before you bring in SDRs, marketers, or sales leaders.

This episode is a practical guide to building a system that works first—so when you do hire, it actually drives revenue instead of chaos.

Key Topics

  • The dangers of hiring too early
  • Importance of defining go-to-market motion
  • Building a foundation before leadership hires
  • Hiring to relieve constraints, not overwhelm
  • Measuring success before hiring

Chapters

00:00 The Hiring Dilemma: When to Expand Your Team
02:53 Understanding the Go-to-Market Strategy
05:46 Identifying Failure Modes in Hiring
09:10 Building a Strong Foundation Before Hiring
11:56 Measuring Success and Defining Roles
14:55 Hiring for Constraints: The Right Approach
17:46 Final Thoughts on Smart Hiring Practices

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this solo episode of Predictable B2B Growth, Javier breaks down why hiring more people won’t fix a broken pipeline—and often makes things worse.

He walks through the common mistake founders and CEOs make when growth stalls: defaulting to headcount instead of fixing the underlying go-to-market motion. From unclear ICPs and weak strategy to broken handoffs and poor measurement, Javier outlines the real reasons hiring fails.

He also shares the five predictable failure modes of hiring too early and explains what a strong go-to-market foundation actually looks like—before you bring in SDRs, marketers, or sales leaders.

This episode is a practical guide to building a system that works first—so when you do hire, it actually drives revenue instead of chaos.

Key Topics

  • The dangers of hiring too early
  • Importance of defining go-to-market motion
  • Building a foundation before leadership hires
  • Hiring to relieve constraints, not overwhelm
  • Measuring success before hiring

Chapters

00:00 The Hiring Dilemma: When to Expand Your Team
02:53 Understanding the Go-to-Market Strategy
05:46 Identifying Failure Modes in Hiring
09:10 Building a Strong Foundation Before Hiring
11:56 Measuring Success and Defining Roles
14:55 Hiring for Constraints: The Right Approach
17:46 Final Thoughts on Smart Hiring Practices

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-19029208 Thu, 16 Apr 2026 15:00:00 -0600 1353 keywords go-to-market, hiring strategy, sales, marketing, business growth, startup, revenue, team building, organizational design, demand creation 209 full false From Chaos to Predictable Pipeline: How to Find and Fix the Bottleneck in Your Growth Engine From Chaos to Predictable Pipeline: How to Find and Fix the Bottleneck in Your Growth Engine In this episode of Predictable B2B Growth, Javier breaks down what a true go-to-market audit actually looks like—and why most companies skip the step that matters most.

Instead of jumping straight to tactics like SEO, ads, or hiring, Javier explains why growth problems are almost always rooted in deeper system issues across marketing, sales, and customer success. He walks through how a proper audit diagnoses what’s really broken, from unclear positioning and messy customer journeys to misaligned teams and unreliable data.

You’ll get a behind-the-scenes look at Javier’s 30-day audit process, including how he maps the full customer journey, identifies the primary constraint holding growth back, and turns scattered issues into a focused 90-day execution plan.

This episode is a wake-up call for founders and leaders stuck in “random acts of marketing” and reactive decision-making—and a clear framework for building a predictable, scalable growth engine before adding more tactics or headcount.


Key  Topics

  • The importance of a comprehensive business audit
  • Phases of the audit process: discovery, analysis, synthesis
  • Aligning marketing, sales, and customer success
  • Building a scalable go-to-market system

Sound Bites

  • "More content isn't the solution to pipeline issues"
  • "Misalignment gets exposed quickly in a foundation"
  • "Market perception and brand alignment are crucial"

Chapters

  • 00:00 Introduction to Company Audits
  • 02:49 Understanding the Audit Process
  • 06:03 The Importance of Customer Journey Mapping
  • 08:55 Phases of the Audit
  • 11:46 Evaluating Brand and Digital Presence
  • 15:06 Analyzing Technology and Rev Ops
  • 18:01 Synthesizing Findings and Creating a Roadmap
  • 20:47 Who Should Consider an Audit?
  • 24:05 Conclusion and Next Steps

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of Predictable B2B Growth, Javier breaks down what a true go-to-market audit actually looks like—and why most companies skip the step that matters most.

Instead of jumping straight to tactics like SEO, ads, or hiring, Javier explains why growth problems are almost always rooted in deeper system issues across marketing, sales, and customer success. He walks through how a proper audit diagnoses what’s really broken, from unclear positioning and messy customer journeys to misaligned teams and unreliable data.

You’ll get a behind-the-scenes look at Javier’s 30-day audit process, including how he maps the full customer journey, identifies the primary constraint holding growth back, and turns scattered issues into a focused 90-day execution plan.

This episode is a wake-up call for founders and leaders stuck in “random acts of marketing” and reactive decision-making—and a clear framework for building a predictable, scalable growth engine before adding more tactics or headcount.


Key  Topics

  • The importance of a comprehensive business audit
  • Phases of the audit process: discovery, analysis, synthesis
  • Aligning marketing, sales, and customer success
  • Building a scalable go-to-market system

Sound Bites

  • "More content isn't the solution to pipeline issues"
  • "Misalignment gets exposed quickly in a foundation"
  • "Market perception and brand alignment are crucial"

Chapters

  • 00:00 Introduction to Company Audits
  • 02:49 Understanding the Audit Process
  • 06:03 The Importance of Customer Journey Mapping
  • 08:55 Phases of the Audit
  • 11:46 Evaluating Brand and Digital Presence
  • 15:06 Analyzing Technology and Rev Ops
  • 18:01 Synthesizing Findings and Creating a Roadmap
  • 20:47 Who Should Consider an Audit?
  • 24:05 Conclusion and Next Steps

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-18989102 Thu, 09 Apr 2026 09:00:00 -0600 1602 go-to-market audit, business diagnostics, growth strategy, marketing and sales alignment, founder advice 208 full false Why Marketing and Sales Keep Pointing Fingers (and How to Fix It) Why Marketing and Sales Keep Pointing Fingers (and How to Fix It) Most founder-led B2B companies don’t have a marketing problem or a sales problem — they have a strategy problem.

In this episode of Predictable B2B Growth, I break down what “random acts of marketing” and “random acts of selling” actually look like in the real world: disconnected posts, scattered campaigns, cold outreach with no clear narrative, inconsistent qualification, and a pipeline that never feels repeatable.

I also unpack an anonymous scenario I see all the time: a company trying to run two different go-to-market motions at once — reactivating and expanding an existing customer base while simultaneously chasing net-new, more enterprise opportunities. Those are two different plays, with different buyers, different messaging, different proof, different timelines, and different success metrics. When you blend them without a plan, you get a lot of activity… and very little traction.

We’ll cover why strategy has to come first (ICP, positioning, POV, value props, and the motion you’re actually running), how to avoid the “busy but stuck” trap, and how to build a simple plan that makes your marketing and sales efforts compound instead of reset every month.


Newsletter: https://boldermediasolutions.com/newsletter

Revenue Leakage: https://boldermediasolutions.com/pipeline

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Most founder-led B2B companies don’t have a marketing problem or a sales problem — they have a strategy problem.

In this episode of Predictable B2B Growth, I break down what “random acts of marketing” and “random acts of selling” actually look like in the real world: disconnected posts, scattered campaigns, cold outreach with no clear narrative, inconsistent qualification, and a pipeline that never feels repeatable.

I also unpack an anonymous scenario I see all the time: a company trying to run two different go-to-market motions at once — reactivating and expanding an existing customer base while simultaneously chasing net-new, more enterprise opportunities. Those are two different plays, with different buyers, different messaging, different proof, different timelines, and different success metrics. When you blend them without a plan, you get a lot of activity… and very little traction.

We’ll cover why strategy has to come first (ICP, positioning, POV, value props, and the motion you’re actually running), how to avoid the “busy but stuck” trap, and how to build a simple plan that makes your marketing and sales efforts compound instead of reset every month.


Newsletter: https://boldermediasolutions.com/newsletter

Revenue Leakage: https://boldermediasolutions.com/pipeline

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-18918118 Fri, 27 Mar 2026 09:00:00 -0600 2063 207 full false How to Improve Win Rate, Shorten Sales Cycles, and Scale by Building Your Ideal Customer Profile (ICP) Targeting How to Improve Win Rate, Shorten Sales Cycles, and Scale by Building Your Ideal Customer Profile (ICP) Targeting If your pipeline feels inconsistent, there’s a good chance the real issue isn’t “more leads” — it’s ICP clarity.

In this episode of Predictable B2B Growth, I break down how I help founder-led B2B companies find their ICP using a simple, operator-friendly approach: start with a founder hypothesis, pull real evidence from customers and pipeline, translate patterns into 2–3 ICP pods, and validate everything through measured experiments and market signals.

We’ll cover:

  • Why ICP is a prediction (win rate, cycle time, pricing power), not a demographic description
  • How to extract the truth from founder insight, customer interviews, and real sales conversations
  • The missing pieces most teams skip: buying triggers, exclusion rules, and expansion logic
  • How to validate ICP without endless debating — and pivot when the market tells you you’re wrong

If you want to pressure-test whether ICP is actually your constraint (or if the leak is demand, alignment, RevOps, metrics, or scale readiness), grab the Predictable Pipeline Diagnostic — a quick self-assessment you can run in under 20 minutes.

https://boldermediasolutions.com/pipeline

Join my weekly newsletter for strategic and tactical marketing and sales motions that actually work.

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Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If your pipeline feels inconsistent, there’s a good chance the real issue isn’t “more leads” — it’s ICP clarity.

In this episode of Predictable B2B Growth, I break down how I help founder-led B2B companies find their ICP using a simple, operator-friendly approach: start with a founder hypothesis, pull real evidence from customers and pipeline, translate patterns into 2–3 ICP pods, and validate everything through measured experiments and market signals.

We’ll cover:

  • Why ICP is a prediction (win rate, cycle time, pricing power), not a demographic description
  • How to extract the truth from founder insight, customer interviews, and real sales conversations
  • The missing pieces most teams skip: buying triggers, exclusion rules, and expansion logic
  • How to validate ICP without endless debating — and pivot when the market tells you you’re wrong

If you want to pressure-test whether ICP is actually your constraint (or if the leak is demand, alignment, RevOps, metrics, or scale readiness), grab the Predictable Pipeline Diagnostic — a quick self-assessment you can run in under 20 minutes.

https://boldermediasolutions.com/pipeline

Join my weekly newsletter for strategic and tactical marketing and sales motions that actually work.

https://boldermediasolutions.com/newsletter

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-18838650 Thu, 12 Mar 2026 16:00:00 -0600 1752 206 full false Breaking the Founder-Led Bottleneck: How to Turn Grit into a Predictable Sales Engine Breaking the Founder-Led Bottleneck: How to Turn Grit into a Predictable Sales Engine If you want to pressure-test whether ICP is actually your constraint (or if the leak is demand, alignment, RevOps, metrics, or scale readiness), grab the Predictable Pipeline Diagnostic — a quick self-assessment you can run in under 20 minutes.

https://boldermediasolutions.com/pipeline

Join my weekly newsletter for strategic and tactical marketing and sales motions that actually work.

https://boldermediasolutions.com/newsletter

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you want to pressure-test whether ICP is actually your constraint (or if the leak is demand, alignment, RevOps, metrics, or scale readiness), grab the Predictable Pipeline Diagnostic — a quick self-assessment you can run in under 20 minutes.

https://boldermediasolutions.com/pipeline

Join my weekly newsletter for strategic and tactical marketing and sales motions that actually work.

https://boldermediasolutions.com/newsletter

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-18803910 Fri, 06 Mar 2026 15:00:00 -0700 1965 206 full false Relaunch & Rebrand: New Direction & Shift for Javier as a Fractional CMO Relaunch & Rebrand: New Direction & Shift for Javier as a Fractional CMO Predictable Pipeline Diagnostic: https://boldermediasolutions.com/pipeline

Free marketing strategies: https://boldermediasolutions.com/newsletter

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Predictable Pipeline Diagnostic: https://boldermediasolutions.com/pipeline

Free marketing strategies: https://boldermediasolutions.com/newsletter

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Chief Marketing Officer Buzzsprout-18749266 Wed, 25 Feb 2026 15:00:00 -0700 1696 205 full false Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. 

The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. 

Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. 

The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. 

Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-14009346 Thu, 28 Dec 2023 06:00:00 -0700 1233 204 full false Optimizing Sales and Marketing Alignment for Facility Services Success Optimizing Sales and Marketing Alignment for Facility Services Success In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. 

He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles. 

He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify content on LinkedIn. 

Aligning both teams can lead to achieving goals and bonuses consistently.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. 

He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles. 

He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify content on LinkedIn. 

Aligning both teams can lead to achieving goals and bonuses consistently.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-14009324 Tue, 26 Dec 2023 06:00:00 -0700 1053 203 full false Navigating Economic Downturns and How to Pivot your IFM Business Navigating Economic Downturns and How to Pivot your IFM Business Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. 

He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. 

He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-14009305 Thu, 21 Dec 2023 06:00:00 -0700 838 202 full false How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. 

He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market. 

Patience and a structured content strategy are key to success in building FM business value through content marketing.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. 

He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market. 

Patience and a structured content strategy are key to success in building FM business value through content marketing.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-14009277 Tue, 19 Dec 2023 06:00:00 -0700 782 201 full false Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. 

Plus, teaching helps refine systems, improve understanding, and contribute to the industry. 

Javier also highlights the misconception that one needs extensive experience to teach, stressing that being a few chapters ahead is sufficient.

He discusses the value of sharing knowledge and insight to gain appreciation. Javier encourages individuals to start teaching and sharing their expertise, even with limited experience. He highlights the significance of finding a platform to speak on and developing proficiency over time.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. 

Plus, teaching helps refine systems, improve understanding, and contribute to the industry. 

Javier also highlights the misconception that one needs extensive experience to teach, stressing that being a few chapters ahead is sufficient.

He discusses the value of sharing knowledge and insight to gain appreciation. Javier encourages individuals to start teaching and sharing their expertise, even with limited experience. He highlights the significance of finding a platform to speak on and developing proficiency over time.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-14009230 Thu, 14 Dec 2023 06:00:00 -0700 1528 200 full false Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. 

He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals. 

Through various roles and experiences,  Javier developed a unique approach to marketing that led to significant revenue growth in different companies. He shares insights on the non-linear nature of marketing journeys, emphasizing the value of diverse experiences and adaptability.

Javier encourages listeners to embrace a varied path and customize strategies for individual companies. The importance of continuous learning and evolution in marketing is highlighted.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. 

He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals. 

Through various roles and experiences,  Javier developed a unique approach to marketing that led to significant revenue growth in different companies. He shares insights on the non-linear nature of marketing journeys, emphasizing the value of diverse experiences and adaptability.

Javier encourages listeners to embrace a varied path and customize strategies for individual companies. The importance of continuous learning and evolution in marketing is highlighted.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975983 Tue, 12 Dec 2023 06:00:00 -0700 1557 199 full false Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO 2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. 

He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue. 

Javier also shares the effectiveness of his marketing strategies in generating revenue for facility management companies. 

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> 2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. 

He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue. 

Javier also shares the effectiveness of his marketing strategies in generating revenue for facility management companies. 

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975965 Thu, 07 Dec 2023 06:00:00 -0700 998 198 full false Tips to 10x Organic Traffic for Facility Management Companies Tips to 10x Organic Traffic for Facility Management Companies Javier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and building a diverse link portfolio. 

He discusses various SEO strategies to increase website traffic, emphasizing the importance of diverse link building and utilizing different channels like LinkedIn and social media groups. 

Finally, Javier highlights the value of organic traffic and shares personal success in implementing these strategies.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and building a diverse link portfolio. 

He discusses various SEO strategies to increase website traffic, emphasizing the importance of diverse link building and utilizing different channels like LinkedIn and social media groups. 

Finally, Javier highlights the value of organic traffic and shares personal success in implementing these strategies.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975945 Tue, 05 Dec 2023 06:00:00 -0700 1338 197 full false How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. 

He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of potential clients. With the goal to optimize for sales rather than just generating leads.

Customization is key as different FM companies may have varying sales processes. However, Javier discusses the importance of calculating pipeline for facility management marketing, outlining three types of SQLs and emphasizing the alignment between sales and marketing teams to drive revenue. 

He explains the process of converting leads to MQLs, SQLs, and customers, highlighting the significance of tracking conversion rates and future revenue projections.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. 

He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of potential clients. With the goal to optimize for sales rather than just generating leads.

Customization is key as different FM companies may have varying sales processes. However, Javier discusses the importance of calculating pipeline for facility management marketing, outlining three types of SQLs and emphasizing the alignment between sales and marketing teams to drive revenue. 

He explains the process of converting leads to MQLs, SQLs, and customers, highlighting the significance of tracking conversion rates and future revenue projections.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975925 Thu, 30 Nov 2023 06:00:00 -0700 1549 196 full false How To Get Earned Media For Your FM Business How To Get Earned Media For Your FM Business Javier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campaign aimed to generate earned media and create brand visibility through out-of-home advertising. 

He shares his experience of successfully gaining earned media attention for their company by wrapping vehicles in a unique campaign during Colorado Buffaloes Football home games. Javier emphasizes the importance of finding a newsworthy angle, doing thorough research on media outlets, crafting a compelling message, and utilizing tools like ChatGPT for email writing.

Javier also highlights the process of reaching out to news stations, getting featured on local news channels, and the significance of building local momentum for potential national coverage. 

He discusses the importance of continuing to reach out to media outlets even after initial coverage, utilizing different angles for stories. Javier highlights the value of earned media and how it builds trust and credibility. 

Finally, Javier emphasizes the need for a brand-driven approach alongside direct response marketing strategies to stand out in the market.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campaign aimed to generate earned media and create brand visibility through out-of-home advertising. 

He shares his experience of successfully gaining earned media attention for their company by wrapping vehicles in a unique campaign during Colorado Buffaloes Football home games. Javier emphasizes the importance of finding a newsworthy angle, doing thorough research on media outlets, crafting a compelling message, and utilizing tools like ChatGPT for email writing.

Javier also highlights the process of reaching out to news stations, getting featured on local news channels, and the significance of building local momentum for potential national coverage. 

He discusses the importance of continuing to reach out to media outlets even after initial coverage, utilizing different angles for stories. Javier highlights the value of earned media and how it builds trust and credibility. 

Finally, Javier emphasizes the need for a brand-driven approach alongside direct response marketing strategies to stand out in the market.

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975910 Tue, 28 Nov 2023 06:00:00 -0700 2223 195 full false 17 Transformational Copywriting Tips That Most FM Companies Can Implement Today 17 Transformational Copywriting Tips That Most FM Companies Can Implement Today Marketing expert and CMO, Javier Lozano, Jr.,  discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing. 

He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples to illustrate each point and stresses the value of developing a unique writing style that resonates with your target audience. He also provides valuable tips on effective copywriting for facility managers.

He emphasizes the importance of writing in a way that resonates with your audience, using simple language, telling stories, and avoiding jargon. Key points include writing scannable copy, using periods over commas, and making the first line crucial. Javier also highlights the significance of avoiding contained titles and adverbs/adjectives. Finally, he provides insights on effective copywriting for facility management marketing, emphasizing the need for direct, action-oriented language to drive sales.

Javier stresses the importance of continuous improvement in copywriting skills and shares his personal experiences to illustrate his points.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Marketing expert and CMO, Javier Lozano, Jr.,  discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing. 

He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples to illustrate each point and stresses the value of developing a unique writing style that resonates with your target audience. He also provides valuable tips on effective copywriting for facility managers.

He emphasizes the importance of writing in a way that resonates with your audience, using simple language, telling stories, and avoiding jargon. Key points include writing scannable copy, using periods over commas, and making the first line crucial. Javier also highlights the significance of avoiding contained titles and adverbs/adjectives. Finally, he provides insights on effective copywriting for facility management marketing, emphasizing the need for direct, action-oriented language to drive sales.

Javier stresses the importance of continuous improvement in copywriting skills and shares his personal experiences to illustrate his points.

Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975889 Thu, 23 Nov 2023 06:00:00 -0700 2014 194 full false Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing strategies and creative instincts. 

Using the example of Coach Prime's recent popularity, he encourages facility and property companies to think outside the box and explore unconventional marketing approaches. 

Javier shares examples such as researching keynote speakers at industry conferences and being aware of local community events.

He highlights the potential for capturing lightning in a bottle and taking calculated risks to generate new business. He also discusses their plan to wrap their truck in a unique design featuring the CU Buffs logo in order to generate attention and media coverage. They have reached out to news stations and other media outlets to promote the story. Their goal is to showcase their design team's capabilities and attract new customers.

Javier emphasizes the importance of finding and riding waves in marketing strategies to gain free media exposure. They share examples of previous successful waves they rode and the impact it had on their business. 

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]]> In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing strategies and creative instincts. 

Using the example of Coach Prime's recent popularity, he encourages facility and property companies to think outside the box and explore unconventional marketing approaches. 

Javier shares examples such as researching keynote speakers at industry conferences and being aware of local community events.

He highlights the potential for capturing lightning in a bottle and taking calculated risks to generate new business. He also discusses their plan to wrap their truck in a unique design featuring the CU Buffs logo in order to generate attention and media coverage. They have reached out to news stations and other media outlets to promote the story. Their goal is to showcase their design team's capabilities and attract new customers.

Javier emphasizes the importance of finding and riding waves in marketing strategies to gain free media exposure. They share examples of previous successful waves they rode and the impact it had on their business. 

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975869 Tue, 21 Nov 2023 06:00:00 -0700 1753 193 full false How To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management Businesses How To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management Businesses Javier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. 

Attention is highlighted as a key asset for success, emphasizing the need to create and capture demand through non-traditional methods. 

Javier emphasizes the importance of standing for something in branding and uses Coach Prime as an example. He discusses the power of storytelling, positioning your brand as a guide, and creating a compelling narrative to engage customers effectively.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. 

Attention is highlighted as a key asset for success, emphasizing the need to create and capture demand through non-traditional methods. 

Javier emphasizes the importance of standing for something in branding and uses Coach Prime as an example. He discusses the power of storytelling, positioning your brand as a guide, and creating a compelling narrative to engage customers effectively.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13975852 Thu, 16 Nov 2023 06:00:00 -0700 1995 192 full false Unconventional Marketing Techniques for Facility Management Growth Unconventional Marketing Techniques for Facility Management Growth Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right person with the right message before the perfect audience. To illustrate, I'll take you through my experience with CMI Mechanical, where my active participation in an online forum led to significant growth in our podcast. We'll dig into the potential of these online communities to elevate your brand image, foster meaningful conversations, and enhance your business.

Moving along, we'll navigate the realms of email lists, webinars, and courses as powerful tools to connect and build relationships with potential customers. Drawing from my personal experiences and successful strategies, I'll guide you on how to find and engage with the right groups for your facility or property management companies. Remember, the goal is not just to promote your business, but to initiate and contribute to valuable discussions. This episode is designed to inspire you to think differently about your audience engagement, driving growth in your business. Join us and learn how to make the most out of these marketing techniques to amplify your facility management enterprise.

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right person with the right message before the perfect audience. To illustrate, I'll take you through my experience with CMI Mechanical, where my active participation in an online forum led to significant growth in our podcast. We'll dig into the potential of these online communities to elevate your brand image, foster meaningful conversations, and enhance your business.

Moving along, we'll navigate the realms of email lists, webinars, and courses as powerful tools to connect and build relationships with potential customers. Drawing from my personal experiences and successful strategies, I'll guide you on how to find and engage with the right groups for your facility or property management companies. Remember, the goal is not just to promote your business, but to initiate and contribute to valuable discussions. This episode is designed to inspire you to think differently about your audience engagement, driving growth in your business. Join us and learn how to make the most out of these marketing techniques to amplify your facility management enterprise.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631582 Tue, 14 Nov 2023 06:00:00 -0700 951 191 full false The Art of Ad Optimization for Facility Management The Art of Ad Optimization for Facility Management Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval processes are not to be taken lightly. 

In the second half of our chat, we roll up our sleeves and get down to the nitty-gritty of optimizing ads for high-quality leads. With real-life examples, we explore how to squeeze every drop of value from your ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Google. We also highlight the game-changing potential of granular targeting, compelling copywriting, and setting up a separate ad account for your go-to-market strategy. As we wrap up, don't miss our insights on the power of webinars, digital marketing courses, and email subscription lists for staying ahead of marketing trends and training. Tune in, and let's revolutionize your facility management marketing strategies together!

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval processes are not to be taken lightly. 

In the second half of our chat, we roll up our sleeves and get down to the nitty-gritty of optimizing ads for high-quality leads. With real-life examples, we explore how to squeeze every drop of value from your ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Google. We also highlight the game-changing potential of granular targeting, compelling copywriting, and setting up a separate ad account for your go-to-market strategy. As we wrap up, don't miss our insights on the power of webinars, digital marketing courses, and email subscription lists for staying ahead of marketing trends and training. Tune in, and let's revolutionize your facility management marketing strategies together!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631576 Thu, 09 Nov 2023 06:00:00 -0700 1630 190 full false Transforming Facility Management Businesses via Lead Recycling Transforming Facility Management Businesses via Lead Recycling Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. This isn't about reinventing the wheel – it's about borrowing and tweaking successful tactics from other industries to fit your facility management business. A total game-changer, we'll show you how to recycle leads effectively, maximizing their potential and keeping them engaged through regular emails and call tasks.

Let's talk about technology and its role in streamlining your lead recycling workflow. If you thought HubSpot was just a CRM tool, think again. We’ll illustrate how to utilize HubSpot's reassignment tool to reassign AEs to thousands of contacts, and set up emails, SMSes and triggers to keep the workflow running smoothly. But the magic lies in tailoring this approach to your facility management company and the specific services or products you're offering. 

Lastly, we’ll look into the heart of organic growth and its significance in your business. Why just reach out to potential listeners when you can turn them into subscribers? Subscribing to our email list opens up a world of opportunities – from exclusive webinars and training that help grow your business, to updates on our exciting new courses and offerings. So, buckle up and prepare for an exciting ride as we revolutionize marketing in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. This isn't about reinventing the wheel – it's about borrowing and tweaking successful tactics from other industries to fit your facility management business. A total game-changer, we'll show you how to recycle leads effectively, maximizing their potential and keeping them engaged through regular emails and call tasks.

Let's talk about technology and its role in streamlining your lead recycling workflow. If you thought HubSpot was just a CRM tool, think again. We’ll illustrate how to utilize HubSpot's reassignment tool to reassign AEs to thousands of contacts, and set up emails, SMSes and triggers to keep the workflow running smoothly. But the magic lies in tailoring this approach to your facility management company and the specific services or products you're offering. 

Lastly, we’ll look into the heart of organic growth and its significance in your business. Why just reach out to potential listeners when you can turn them into subscribers? Subscribing to our email list opens up a world of opportunities – from exclusive webinars and training that help grow your business, to updates on our exciting new courses and offerings. So, buckle up and prepare for an exciting ride as we revolutionize marketing in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631546 Tue, 07 Nov 2023 06:00:00 -0700 1645 189 full false Unlocking 1100% Revenue Growth: Strategies and Tools from My Journey Unlocking 1100% Revenue Growth: Strategies and Tools from My Journey Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the curtain on the exciting journey to this extraordinary triumph, revealing the marketing strategies and digital tools that propelled us to such dizzying heights. 

Ever wondered how to optimize content for blog growth or keep your social media strategy fresh and effective? Together we'll explore how consistent, SEO-friendly content can be your golden ticket to driving organic traffic and social revenue. From revamping your social media game to drawing better quality leads, I'll share how strategic posting and advertising can be instrumental in maximizing revenue. Plus, there's a goldmine of practical advice on developing a winning marketing campaign, just like the one that gave us that 1100% growth!

But wait, there's more! Strap in as I walk you through the creation of an outline for 300 posts in a year, and guide you on how to develop categories and topics for your marketing team. If you're keen on staying ahead of marketing trends, strategies, webinars, and training, this episode is your one-stop solution. Subscribe to our email list for facility managers and ride the wave of success with us!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the curtain on the exciting journey to this extraordinary triumph, revealing the marketing strategies and digital tools that propelled us to such dizzying heights. 

Ever wondered how to optimize content for blog growth or keep your social media strategy fresh and effective? Together we'll explore how consistent, SEO-friendly content can be your golden ticket to driving organic traffic and social revenue. From revamping your social media game to drawing better quality leads, I'll share how strategic posting and advertising can be instrumental in maximizing revenue. Plus, there's a goldmine of practical advice on developing a winning marketing campaign, just like the one that gave us that 1100% growth!

But wait, there's more! Strap in as I walk you through the creation of an outline for 300 posts in a year, and guide you on how to develop categories and topics for your marketing team. If you're keen on staying ahead of marketing trends, strategies, webinars, and training, this episode is your one-stop solution. Subscribe to our email list for facility managers and ride the wave of success with us!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631524 Thu, 02 Nov 2023 06:00:00 -0600 2896 188 full false Transforming Facility Management: A Customer-Centric Approach Transforming Facility Management: A Customer-Centric Approach Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stumble upon, and how you can sidestep these errors. We discuss how by understanding and highlighting the 'pain' your product can alleviate, you're able to demonstrate its true value. We also touch upon the importance of ensuring that your company's image is consistently reflected in customer reviews, adding credibility to your brand. 

We further delve into how content marketing can act as a powerful tool to build and nurture relationships with potential customers. Recognizing customer pain points and creating personalized content not only fosters connection but also aids in better decision making. We shed light on the non-linear journey of buyers and the importance of simplifying the purchase process with valuable content. Wrapping up the episode, we share some secrets to keep you updated with facility management marketing trends, strategies, and resources. Whether you're an industry veteran or a budding entrepreneur, today's discussion offers valuable insights to help you navigate the digital marketing landscape for facility management effectively. So, tune in and let's get started on empowering your business growth.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stumble upon, and how you can sidestep these errors. We discuss how by understanding and highlighting the 'pain' your product can alleviate, you're able to demonstrate its true value. We also touch upon the importance of ensuring that your company's image is consistently reflected in customer reviews, adding credibility to your brand. 

We further delve into how content marketing can act as a powerful tool to build and nurture relationships with potential customers. Recognizing customer pain points and creating personalized content not only fosters connection but also aids in better decision making. We shed light on the non-linear journey of buyers and the importance of simplifying the purchase process with valuable content. Wrapping up the episode, we share some secrets to keep you updated with facility management marketing trends, strategies, and resources. Whether you're an industry veteran or a budding entrepreneur, today's discussion offers valuable insights to help you navigate the digital marketing landscape for facility management effectively. So, tune in and let's get started on empowering your business growth.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631532 Tue, 31 Oct 2023 06:00:00 -0600 1138 187 full false Amplifying Your Facility Management Business through Bold Messaging and Effective Writing Amplifying Your Facility Management Business through Bold Messaging and Effective Writing Ever wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve into the art of capturing attention by simplifying language, speaking the way a third to fifth grader would, in order to connect with potential clients, including those new to the industry. We emphasize the importance of portraying your company as a trusted, innovative leader using real words that resonate with everyday people.

Ready to elevate your business communication to the next level? We're spilling effective writing techniques that can amplify your message. Get the scoop on using active verbs, trimming unnecessary words, and substituting lengthy words for shorter, punchier counterparts. We'll discuss the charm of a choppy writing style that mirrors natural speech, and walk you through examples of how simplicity can boost your copy's momentum. Stay ahead of the curve by subscribing to relevant email lists for the latest marketing trends and strategies. This episode is all about equipping you with the know-how to make your facility management business reach greater heights through bold messaging and effective writing!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Ever wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve into the art of capturing attention by simplifying language, speaking the way a third to fifth grader would, in order to connect with potential clients, including those new to the industry. We emphasize the importance of portraying your company as a trusted, innovative leader using real words that resonate with everyday people.

Ready to elevate your business communication to the next level? We're spilling effective writing techniques that can amplify your message. Get the scoop on using active verbs, trimming unnecessary words, and substituting lengthy words for shorter, punchier counterparts. We'll discuss the charm of a choppy writing style that mirrors natural speech, and walk you through examples of how simplicity can boost your copy's momentum. Stay ahead of the curve by subscribing to relevant email lists for the latest marketing trends and strategies. This episode is all about equipping you with the know-how to make your facility management business reach greater heights through bold messaging and effective writing!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631508 Thu, 26 Oct 2023 06:00:00 -0600 1025 186 full false 7 Proven Methods for Swift Business Turnaround and Customer Acquisition 7 Proven Methods for Swift Business Turnaround and Customer Acquisition Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can drive organic traffic towards your business. Learn about the magic of chatGPT and how it can revolutionize your content creation process by reducing time and effort. Remember, consistency is key, and we'll show you exactly how to achieve it.

Step into the exciting universe of video content creation and experience its potential to amplify your social presence. We'll guide you through the advantages and potential pitfalls of video content, and how to engage your audience visually. We'll also discuss the art of building a thriving community, the importance of moderation, and strategic time investment. Learn how to grow your community from scratch, starting from offering free membership to gradually introducing a nominal fee.

Finally, let's talk about customer acquisition. Get insights into how interactive content can be your secret weapon in capturing leads and creating engagement. We'll share data-driven strategies to inform product and service development. Uncover the potential of a referral program and the challenges it brings along. We'll also examine the cost of customer acquisition and how to make it a win-win situation for your customers and your business. Wrapping up, we'll share secrets of using podcasts as a medium for facility management marketing. Learn about the benefits and drawbacks of subscribing to an email list for growing your business. Buckle up for this journey as we unfold the many facets of business growth in this episode!

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]]> Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can drive organic traffic towards your business. Learn about the magic of chatGPT and how it can revolutionize your content creation process by reducing time and effort. Remember, consistency is key, and we'll show you exactly how to achieve it.

Step into the exciting universe of video content creation and experience its potential to amplify your social presence. We'll guide you through the advantages and potential pitfalls of video content, and how to engage your audience visually. We'll also discuss the art of building a thriving community, the importance of moderation, and strategic time investment. Learn how to grow your community from scratch, starting from offering free membership to gradually introducing a nominal fee.

Finally, let's talk about customer acquisition. Get insights into how interactive content can be your secret weapon in capturing leads and creating engagement. We'll share data-driven strategies to inform product and service development. Uncover the potential of a referral program and the challenges it brings along. We'll also examine the cost of customer acquisition and how to make it a win-win situation for your customers and your business. Wrapping up, we'll share secrets of using podcasts as a medium for facility management marketing. Learn about the benefits and drawbacks of subscribing to an email list for growing your business. Buckle up for this journey as we unfold the many facets of business growth in this episode!

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631472 Tue, 24 Oct 2023 06:00:00 -0600 1988 185 full false Bridging Trust Gaps: The Art of Building Genuine Connections in Marketing Bridging Trust Gaps: The Art of Building Genuine Connections in Marketing Get ready to revolutionize your understanding of marketing! I, your host Javier, will take you on a journey to discover why marketing should be so much more than just a cost center, but a powerful tool for building relationships. Drawing lessons from Bud Light's recent struggles with trust, I'll help you realize how fostering genuine connections with your consumers can bring your brand to new heights. We'll also delve into the nitty-gritty of running campaigns on Facebook, sharing the hurdles we faced and how we overcame them.

But that's not all. Alongside these lessons, you'll also learn about the hush-hush world of facility management marketing. What role do webinars play? How important is staying up-to-date with marketing trends and strategies? I'll reveal the secrets behind these questions and more, proving how authenticity and transparency can make your brand stand out in a competitive market. From sharing insights about my team's innovative strategies like bridge email series and targeted campaigns, to my own experiences in fostering business relationships, this episode is jam-packed with practical insights and advice. So, buckle up, and let's redefine the role of marketing in your business together!

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]]> Get ready to revolutionize your understanding of marketing! I, your host Javier, will take you on a journey to discover why marketing should be so much more than just a cost center, but a powerful tool for building relationships. Drawing lessons from Bud Light's recent struggles with trust, I'll help you realize how fostering genuine connections with your consumers can bring your brand to new heights. We'll also delve into the nitty-gritty of running campaigns on Facebook, sharing the hurdles we faced and how we overcame them.

But that's not all. Alongside these lessons, you'll also learn about the hush-hush world of facility management marketing. What role do webinars play? How important is staying up-to-date with marketing trends and strategies? I'll reveal the secrets behind these questions and more, proving how authenticity and transparency can make your brand stand out in a competitive market. From sharing insights about my team's innovative strategies like bridge email series and targeted campaigns, to my own experiences in fostering business relationships, this episode is jam-packed with practical insights and advice. So, buckle up, and let's redefine the role of marketing in your business together!

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631463 Thu, 19 Oct 2023 06:00:00 -0600 1147 184 full false Scaling Your Facility Management Business through Effective Marketing Leadership Scaling Your Facility Management Business through Effective Marketing Leadership What if the secret to skyrocketing your facility management business in the digital age lies in your marketing leadership? That's the intriguing question we tackle in today's episode. As your host, Javier, I lay out nine key traits that make a badass marketing leader, illuminating how these qualities can transform your business. Whether you're looking to join a team or step into the role of a leader yourself, this deep-dive is packed full of invaluable insights.

Have you ever wondered why the perfect balance of data and creativity can make or break your marketing strategy? We explore this fascinating concept further, emphasizing the merits of a player-coach approach, and the importance of execution. Celebrating successes is also brought to the fore, shedding light on how this simple practice can inject fun into your work environment. Being a marketing leader isn't about playing it safe, but embracing risk, agility, and the ability to quickly rectify mistakes. That's your ticket to success.

Wrapping up the episode, I extend an invitation to all facility managers to subscribe to our email list. This is your golden opportunity to stay updated on the latest marketing trends and strategies. We're launching a series of webinars and courses tailored to help facility management companies leverage marketing for business growth. Subscribing is entirely voluntary, and opting out is as easy as clicking a button. So, brace yourself for a transformative journey and elevate your organization to new heights!

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]]> What if the secret to skyrocketing your facility management business in the digital age lies in your marketing leadership? That's the intriguing question we tackle in today's episode. As your host, Javier, I lay out nine key traits that make a badass marketing leader, illuminating how these qualities can transform your business. Whether you're looking to join a team or step into the role of a leader yourself, this deep-dive is packed full of invaluable insights.

Have you ever wondered why the perfect balance of data and creativity can make or break your marketing strategy? We explore this fascinating concept further, emphasizing the merits of a player-coach approach, and the importance of execution. Celebrating successes is also brought to the fore, shedding light on how this simple practice can inject fun into your work environment. Being a marketing leader isn't about playing it safe, but embracing risk, agility, and the ability to quickly rectify mistakes. That's your ticket to success.

Wrapping up the episode, I extend an invitation to all facility managers to subscribe to our email list. This is your golden opportunity to stay updated on the latest marketing trends and strategies. We're launching a series of webinars and courses tailored to help facility management companies leverage marketing for business growth. Subscribing is entirely voluntary, and opting out is as easy as clicking a button. So, brace yourself for a transformative journey and elevate your organization to new heights!

Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13631449 Tue, 17 Oct 2023 06:00:00 -0600 2118 183 full false How to Turn 1 Idea into 7 LinkedIn Posts for Your Facility Services Company How to Turn 1 Idea into 7 LinkedIn Posts for Your Facility Services Company Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13461583 Thu, 12 Oct 2023 06:00:00 -0600 1302 182 full false Future-Proof Your FM/Property Management Business: 5 Cutting-Edge SEO Strategies for 2023 (and 2024) Success Future-Proof Your FM/Property Management Business: 5 Cutting-Edge SEO Strategies for 2023 (and 2024) Success Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13461565 Tue, 10 Oct 2023 06:00:00 -0600 1447 181 full false Inside the Mind of Facility Managers: 25 Critical Steps They Take Before Choosing Your Products or Services Inside the Mind of Facility Managers: 25 Critical Steps They Take Before Choosing Your Products or Services Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13461547 Thu, 05 Oct 2023 06:00:00 -0600 1556 180 full false Revamping Facility Services Bait: Attracting High-Quality FM Customers with Strategic Changes Revamping Facility Services Bait: Attracting High-Quality FM Customers with Strategic Changes Get ready to revolutionize the way you grow your facility management company in the cut-throat digital age. We're serving you the strategic marketing secrets that will transform your business's growth trajectory. You'll discover how to attract better customers with the right 'bait' and how harnessing tech will enable you to manage more accounts, position your services as premium offerings, and enhance customer experiences to a whole new level. But that's not all. We're also unveiling how to sift through potential clients to get the cream of the crop - those who understand your worth, appreciate your superior offerings, and promptly pay their dues.

All set to unleash the true potential of your facility management company? Hold onto your seats as we dive into the world of powerful promotion and marketing strategies. Learn how to make your mark with the right pricing and customer service, and gain insights into building a robust email list to foster an enduring connection with your customers. We're also going to share invaluable advice on leveraging webinars and courses for providing value-added training and insights to your audience. Remember, the right marketing strategies are your golden ticket to thriving in this digital era. Tune in, learn, and conquer!

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]]> Get ready to revolutionize the way you grow your facility management company in the cut-throat digital age. We're serving you the strategic marketing secrets that will transform your business's growth trajectory. You'll discover how to attract better customers with the right 'bait' and how harnessing tech will enable you to manage more accounts, position your services as premium offerings, and enhance customer experiences to a whole new level. But that's not all. We're also unveiling how to sift through potential clients to get the cream of the crop - those who understand your worth, appreciate your superior offerings, and promptly pay their dues.

All set to unleash the true potential of your facility management company? Hold onto your seats as we dive into the world of powerful promotion and marketing strategies. Learn how to make your mark with the right pricing and customer service, and gain insights into building a robust email list to foster an enduring connection with your customers. We're also going to share invaluable advice on leveraging webinars and courses for providing value-added training and insights to your audience. Remember, the right marketing strategies are your golden ticket to thriving in this digital era. Tune in, learn, and conquer!

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13420386 Tue, 03 Oct 2023 06:00:00 -0600 722 179 full false Cracking the Code: Exploring How Facility Managers Make Purchasing Decisions from Your Management Company Cracking the Code: Exploring How Facility Managers Make Purchasing Decisions from Your Management Company Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13420346 Thu, 28 Sep 2023 06:00:00 -0600 627 178 full false 2 Essential Traits Every Facility Services CEO Should Possess Before Taking Over Their Marketing 2 Essential Traits Every Facility Services CEO Should Possess Before Taking Over Their Marketing Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13420338 Tue, 26 Sep 2023 06:00:00 -0600 739 177 full false Crafting Compelling Stories: Unleashing The Rock's Tequila Brand Strategy for Effective FM Business Storytelling Crafting Compelling Stories: Unleashing The Rock's Tequila Brand Strategy for Effective FM Business Storytelling Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13420320 Thu, 21 Sep 2023 06:00:00 -0600 1890 176 full false Understanding the CMO Role: 2 Essential Skills for Leading a Facility Services Company to Success Understanding the CMO Role: 2 Essential Skills for Leading a Facility Services Company to Success Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13414262 Tue, 19 Sep 2023 06:00:00 -0600 1421 175 full false Tracking 2 Vital Paid Advertising Metrics for Facility Management Companies Tracking 2 Vital Paid Advertising Metrics for Facility Management Companies Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13414163 Thu, 14 Sep 2023 06:00:00 -0600 2026 174 full false Crafting Compelling FM Sales Copy: 7 Proven Steps to Boost Engagement and Drive Conversions Crafting Compelling FM Sales Copy: 7 Proven Steps to Boost Engagement and Drive Conversions Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13407773 Tue, 12 Sep 2023 06:00:00 -0600 1126 173 full false Harnessing the Power of Villains: 3 Strategies to Drive Growth for Your Facility Management Company Harnessing the Power of Villains: 3 Strategies to Drive Growth for Your Facility Management Company Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13407754 Thu, 07 Sep 2023 06:00:00 -0600 1299 172 full false From Good to Great: Maximizing Impact by Repurposing Winning Social Media Posts for FM Businesses From Good to Great: Maximizing Impact by Repurposing Winning Social Media Posts for FM Businesses Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13407737 Tue, 05 Sep 2023 06:00:00 -0600 2032 171 full false Enhancing Your Marketing Reporting Metrics for Peak Performance in Facility and Property Management Enhancing Your Marketing Reporting Metrics for Peak Performance in Facility and Property Management Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13407720 Thu, 31 Aug 2023 06:00:00 -0600 1346 170 full false Tech-Powered Growth: Harnessing Innovation to Propel Your Facility Management Company Forward Tech-Powered Growth: Harnessing Innovation to Propel Your Facility Management Company Forward Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13407696 Tue, 29 Aug 2023 06:00:00 -0600 869 169 full false Empowering Growth: How To Explore New Marketing Strategies for Your Facility Services Company Empowering Growth: How To Explore New Marketing Strategies for Your Facility Services Company Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13407682 Thu, 24 Aug 2023 06:00:00 -0600 751 168 full false Steering Clear of Marketing Pitfalls: Essential Strategies to Safeguard Your IFM Company's Success Steering Clear of Marketing Pitfalls: Essential Strategies to Safeguard Your IFM Company's Success Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13407663 Tue, 22 Aug 2023 06:00:00 -0600 1809 167 full false The Power of Consistent Marketing Strategies for Your Facility Services Company The Power of Consistent Marketing Strategies for Your Facility Services Company Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13381594 Thu, 17 Aug 2023 06:00:00 -0600 1583 166 full false Decoding ServiceChannel: Enhancing Your Facility Management Company's Website for Maximum Impact Decoding ServiceChannel: Enhancing Your Facility Management Company's Website for Maximum Impact Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13381571 Tue, 15 Aug 2023 06:00:00 -0600 1583 165 full false Your Roadmap to Achieving 100 Reviews for Your Facility Management Company Your Roadmap to Achieving 100 Reviews for Your Facility Management Company Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13381553 Thu, 10 Aug 2023 06:00:00 -0600 1654 164 full false Revolutionizing Your Facility Services Business: Crafting New Customer Buying Stages for Optimal Growth Revolutionizing Your Facility Services Business: Crafting New Customer Buying Stages for Optimal Growth Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13327625 Tue, 08 Aug 2023 06:00:00 -0600 1596 163 full false Pivoting to Success: Strategies for Facility Businesses When Facebook Ads Underperform Pivoting to Success: Strategies for Facility Businesses When Facebook Ads Underperform Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13327600 Thu, 03 Aug 2023 06:00:00 -0600 2143 162 full false Discovering Untapped Marketing Channels for Your IFM Business Discovering Untapped Marketing Channels for Your IFM Business Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13170057 Tue, 01 Aug 2023 06:00:00 -0600 1336 161 full false How To Get Content To Go Viral For Any Facility and Property Management Company How To Get Content To Go Viral For Any Facility and Property Management Company Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13170032 Fri, 28 Jul 2023 06:00:00 -0600 1676 160 full false The Power of Building a LinkedIn Audience for Facility Management Professionals The Power of Building a LinkedIn Audience for Facility Management Professionals Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13169711 Tue, 25 Jul 2023 06:00:00 -0600 1371 159 full false How To Use Your FM Company's Organics Posts For Paid Social How To Use Your FM Company's Organics Posts For Paid Social Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13169684 Thu, 20 Jul 2023 06:00:00 -0600 1077 158 full false Why LinkedIn Vanity Metrics Matter for IFM Leaders: Understanding the Numbers and Impact Why LinkedIn Vanity Metrics Matter for IFM Leaders: Understanding the Numbers and Impact Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13169656 Tue, 18 Jul 2023 06:00:00 -0600 1022 157 full false Increase Engagement for Your IFM Company with These Simple Copywriting Tips Increase Engagement for Your IFM Company with These Simple Copywriting Tips Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13169610 Thu, 13 Jul 2023 06:00:00 -0600 1363 156 full false Embracing Innovation: Becoming an Early Adopter in the Facilities Services Industry Embracing Innovation: Becoming an Early Adopter in the Facilities Services Industry Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13169585 Tue, 11 Jul 2023 06:00:00 -0600 2180 155 full false Analyzing Trillium Facility: A Comprehensive Review of their Facility Management Website Analyzing Trillium Facility: A Comprehensive Review of their Facility Management Website Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13169461 Thu, 06 Jul 2023 06:00:00 -0600 1588 154 full false Mastering Content Distribution: 7 Essential Rules for Facility Businesses to Follow Mastering Content Distribution: 7 Essential Rules for Facility Businesses to Follow Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13071356 Thu, 29 Jun 2023 06:00:00 -0600 1382 153 full true Diversify Your Content Marketing: 8 Effective Strategies for Facility and Property Management Companies Diversify Your Content Marketing: 8 Effective Strategies for Facility and Property Management Companies Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13071335 Tue, 27 Jun 2023 06:00:00 -0600 1382 152 full false Customer-Centric Approach: Why Facility Companies Should Prioritize Customers over Competitors Customer-Centric Approach: Why Facility Companies Should Prioritize Customers over Competitors Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13071290 Thu, 22 Jun 2023 06:00:00 -0600 870 151 full false Steering Clear of IFM Marketing Pitfalls: 8 Common Problems to Watch Out For Steering Clear of IFM Marketing Pitfalls: 8 Common Problems to Watch Out For Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13071259 Tue, 20 Jun 2023 06:00:00 -0600 1663 150 full false Analyzing NEST Integrated Facility Management: A Comprehensive Website Review Analyzing NEST Integrated Facility Management: A Comprehensive Website Review Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13050006 Fri, 16 Jun 2023 06:00:00 -0600 1737 149 full false Driving Organic Content Marketing Success: 4 Effective Strategies for Any FM Business Driving Organic Content Marketing Success: 4 Effective Strategies for Any FM Business Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-13027714 Tue, 13 Jun 2023 06:00:00 -0600 1668 148 full true How To Run A Successful Promotional Email Campaign For Your IFM Company How To Run A Successful Promotional Email Campaign For Your IFM Company Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12986014 Thu, 08 Jun 2023 06:00:00 -0600 1231 147 full false Why Applying Marketing Strategies From Different Industries Is Effective For FM Companies Why Applying Marketing Strategies From Different Industries Is Effective For FM Companies Send us Fan Mail

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]]> Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12985977 Tue, 06 Jun 2023 06:00:00 -0600 2485 146 full false The Power of Prioritization: How IFM Executives Can Gain a Marketing Advantage The Power of Prioritization: How IFM Executives Can Gain a Marketing Advantage The power of prioritization as an IFM marketing (or sales) executive can provide you with a marketing advantage. Prioritizing your marketing efforts is crucial for success, and we'll explore why in this episode. 

By focusing on the right initiatives and making informed decisions, you can create a strategy that aligns with your business goals and effectively reaches your target audience.

We'll discuss various strategies that you can use to prioritize your marketing efforts, including analyzing your competition, identifying your unique selling proposition, and conducting market research. These steps will help you to understand your target audience better and create a marketing plan that resonates with them.

We'll also talk about how to measure the success of your marketing efforts and adjust your strategy as needed. By analyzing key metrics and data, you can gain insights into what is working and what isn't, allowing you to make informed decisions and continuously improve your marketing efforts.

Join us for this insightful episode as we explore how the power of prioritization can provide a marketing advantage for IFM executives. Tune in now to learn more about how to prioritize your marketing efforts effectively and drive success for your business.

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]]> The power of prioritization as an IFM marketing (or sales) executive can provide you with a marketing advantage. Prioritizing your marketing efforts is crucial for success, and we'll explore why in this episode. 

By focusing on the right initiatives and making informed decisions, you can create a strategy that aligns with your business goals and effectively reaches your target audience.

We'll discuss various strategies that you can use to prioritize your marketing efforts, including analyzing your competition, identifying your unique selling proposition, and conducting market research. These steps will help you to understand your target audience better and create a marketing plan that resonates with them.

We'll also talk about how to measure the success of your marketing efforts and adjust your strategy as needed. By analyzing key metrics and data, you can gain insights into what is working and what isn't, allowing you to make informed decisions and continuously improve your marketing efforts.

Join us for this insightful episode as we explore how the power of prioritization can provide a marketing advantage for IFM executives. Tune in now to learn more about how to prioritize your marketing efforts effectively and drive success for your business.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12565886 Thu, 01 Jun 2023 06:00:00 -0600 1303 145 full false 20 Proven Email Subject Lines for Facility Services Companies: Boosting Open Rates and Driving Engagement with Your Target Audience 20 Proven Email Subject Lines for Facility Services Companies: Boosting Open Rates and Driving Engagement with Your Target Audience Learn how to craft effective email subject lines that can help improve your open rates and engagement with your target audience. By swiping these formats, you can create subject lines that appeal to your audience's interests, needs, and pain points.

This podcast episode covers the subject line formats with a range of strategies, including providing reasons for taking action, overcoming obstacles, revealing secrets, making predictions, and using urgency to encourage action. Javier emphasizes the importance of researching your target audience and testing different subject lines to see what resonates with them.

If you want to improve your email marketing game and increase your open rates, this episode is a must-listen. 

Tune in to the Facility Management Marketing Podcast to learn how to create subject lines that drive engagement and conversions.

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]]> Learn how to craft effective email subject lines that can help improve your open rates and engagement with your target audience. By swiping these formats, you can create subject lines that appeal to your audience's interests, needs, and pain points.

This podcast episode covers the subject line formats with a range of strategies, including providing reasons for taking action, overcoming obstacles, revealing secrets, making predictions, and using urgency to encourage action. Javier emphasizes the importance of researching your target audience and testing different subject lines to see what resonates with them.

If you want to improve your email marketing game and increase your open rates, this episode is a must-listen. 

Tune in to the Facility Management Marketing Podcast to learn how to create subject lines that drive engagement and conversions.

Send us Fan Mail

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12553839 Tue, 30 May 2023 06:00:00 -0600 1616 144 full false Brand vs Demand: Where Should Most Facility Services Companies Under $10M In Revenue Focus Their Marketing? Brand vs Demand: Where Should Most Facility Services Companies Under $10M In Revenue Focus Their Marketing? Have you thought about the crucial marketing aspect of brand versus demand? 

While brand matters, too many Facility and Property Management founders make the mistake of focusing solely on building a brand when launching a business. 

Instead, your first job should be to create demand for your product or service by focusing on getting people to buy from you. 

In this episode, we'll dive into the importance of nailing your product before worrying about building a brand and how brand considerations can quickly become irrelevant without generating revenue. 

Join us as we explore the difference between getting people to buy from you versus getting people to know about you, and why it matters for businesses under 10 million dollars in revenue.

 Don't miss out on this important discussion that will help you focus your efforts and increase your chances of success. Tune in to the Facility Management Marketing Podcast now!

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Have you thought about the crucial marketing aspect of brand versus demand? 

While brand matters, too many Facility and Property Management founders make the mistake of focusing solely on building a brand when launching a business. 

Instead, your first job should be to create demand for your product or service by focusing on getting people to buy from you. 

In this episode, we'll dive into the importance of nailing your product before worrying about building a brand and how brand considerations can quickly become irrelevant without generating revenue. 

Join us as we explore the difference between getting people to buy from you versus getting people to know about you, and why it matters for businesses under 10 million dollars in revenue.

 Don't miss out on this important discussion that will help you focus your efforts and increase your chances of success. Tune in to the Facility Management Marketing Podcast now!

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12565851 Thu, 25 May 2023 06:00:00 -0600 1500 143 full false Standing Out in the Facility Management Industry: Creating a Unique Selling Proposition Standing Out in the Facility Management Industry: Creating a Unique Selling Proposition Creating a unique selling proposition (USP) for your facility management business can be difficult. Plus, with so many players in the industry, it can be challenging to differentiate yourself and stand out from the competition. 

You’ll learn a proven, step-by-step system on how to create an irresistible offer that will attract potential clients and make your FM or PM business the obvious choice.

From identifying your target audience to determining your unique value proposition, you’ll learn everything you need to know to create a compelling USP that resonates with your ideal customers. 

In addition, you’ll get access to some simple tips on crafting effective marketing messages and offers examples of successful USPs from another industry that you can adapt to fit your facility management business.

If you're struggling to generate leads and close deals, this episode is a must-listen. 

By the end, you'll have a clear understanding of how to create an offer that sets your business apart and drives revenue growth. 

Tune in now to learn how to create a unique selling proposition that will make your facility management business stand out in the crowd.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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]]> Creating a unique selling proposition (USP) for your facility management business can be difficult. Plus, with so many players in the industry, it can be challenging to differentiate yourself and stand out from the competition. 

You’ll learn a proven, step-by-step system on how to create an irresistible offer that will attract potential clients and make your FM or PM business the obvious choice.

From identifying your target audience to determining your unique value proposition, you’ll learn everything you need to know to create a compelling USP that resonates with your ideal customers. 

In addition, you’ll get access to some simple tips on crafting effective marketing messages and offers examples of successful USPs from another industry that you can adapt to fit your facility management business.

If you're struggling to generate leads and close deals, this episode is a must-listen. 

By the end, you'll have a clear understanding of how to create an offer that sets your business apart and drives revenue growth. 

Tune in now to learn how to create a unique selling proposition that will make your facility management business stand out in the crowd.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12565819 Tue, 23 May 2023 06:00:00 -0600 907 142 full false Navigating Chaos in a Facility Management Company: Best Practices for Leading Your Organization Through Uncertain Times Navigating Chaos in a Facility Management Company: Best Practices for Leading Your Organization Through Uncertain Times There is a messy reality of building and growing a business, from $0 to $125mm in revenue. If you take the time to look under the hood of various companies, you’ll quickly realize that every facility management business goes through chaos. 

They are all messy, and dramatic, and have their own dumpster fires on a daily basis. Even businesses that seem buttoned up have their own struggles. 

In this podcast, Javier shares his insights on the messy 90% of building a business from scratch, which isn't always talked about on social media.

He advises listeners not to let their perception of others occupy mental space, as it is not productive. Instead, he encourages them to keep waking up every day and working on cleaning their own house. 

By acknowledging the chaos and messiness of the business world, this podcast helps facility management professionals stay grounded and focused on the hard work required to build and grow their businesses.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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]]> There is a messy reality of building and growing a business, from $0 to $125mm in revenue. If you take the time to look under the hood of various companies, you’ll quickly realize that every facility management business goes through chaos. 

They are all messy, and dramatic, and have their own dumpster fires on a daily basis. Even businesses that seem buttoned up have their own struggles. 

In this podcast, Javier shares his insights on the messy 90% of building a business from scratch, which isn't always talked about on social media.

He advises listeners not to let their perception of others occupy mental space, as it is not productive. Instead, he encourages them to keep waking up every day and working on cleaning their own house. 

By acknowledging the chaos and messiness of the business world, this podcast helps facility management professionals stay grounded and focused on the hard work required to build and grow their businesses.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12565807 Thu, 18 May 2023 06:00:00 -0600 1350 141 full false Content Marketing and Copywriting in 2023: 4 Strategies for Better Engagement and Authenticity Content Marketing and Copywriting in 2023: 4 Strategies for Better Engagement and Authenticity The marketing landscape is constantly evolving, and it's crucial to stay up-to-date with the latest trends. 

Here are four key strategies to keep in mind in 2023.

Be human: People connect with other people, not with brands. Show your brand's human side by being relatable, authentic, and empathetic. Use language that is conversational and easy to understand.

Write like you speak: Ditch the corporate jargon and speak in a language that your audience can relate to. Use a tone that matches your brand's personality, and write as if you are having a conversation with your audience.

Create lifelike, less-scripted videos: Video is a powerful medium for storytelling. Create videos that showcase your brand's personality and authenticity. Avoid over-scripting and focus on capturing the essence of your brand and message.

Feature humans in your ads: People connect with people. Incorporate real people in your advertisements, and showcase their stories. This humanizes your brand and makes it more relatable to your target audience.

It's important to remember that all marketing is human to human. By focusing on being more human in your marketing efforts, you can build stronger connections with your audience and ultimately drive more business. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about how to implement these strategies in your marketing efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> The marketing landscape is constantly evolving, and it's crucial to stay up-to-date with the latest trends. 

Here are four key strategies to keep in mind in 2023.

Be human: People connect with other people, not with brands. Show your brand's human side by being relatable, authentic, and empathetic. Use language that is conversational and easy to understand.

Write like you speak: Ditch the corporate jargon and speak in a language that your audience can relate to. Use a tone that matches your brand's personality, and write as if you are having a conversation with your audience.

Create lifelike, less-scripted videos: Video is a powerful medium for storytelling. Create videos that showcase your brand's personality and authenticity. Avoid over-scripting and focus on capturing the essence of your brand and message.

Feature humans in your ads: People connect with people. Incorporate real people in your advertisements, and showcase their stories. This humanizes your brand and makes it more relatable to your target audience.

It's important to remember that all marketing is human to human. By focusing on being more human in your marketing efforts, you can build stronger connections with your audience and ultimately drive more business. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about how to implement these strategies in your marketing efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12565803 Tue, 16 May 2023 06:00:00 -0600 1422 140 full false Common Facility Management Sales Mistakes That Can Negatively Impact Your Marketing Results: How to Avoid Them for Increased Revenue and Growth Common Facility Management Sales Mistakes That Can Negatively Impact Your Marketing Results: How to Avoid Them for Increased Revenue and Growth There are 6 common sales activities and mistakes that will have a negative impact on your Facility Management’s marketing efforts. 

The number one mistake? Talking too much.  

Plus, it’s critical to ask questions and listen to your prospects, rather than simply telling them about your product or service. 

Other sales mistakes to avoid include discussing other customers, focusing too much on features and benefits, and over-explaining your process. 

Instead, salespeople need to ask open-ended questions and truly listen to the answers. 

By doing so, you can gain a deeper understanding of your prospects' needs and tailor your marketing efforts accordingly. 

Tune in for more tips on how to avoid these common sales mistakes and improve your marketing strategy.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> There are 6 common sales activities and mistakes that will have a negative impact on your Facility Management’s marketing efforts. 

The number one mistake? Talking too much.  

Plus, it’s critical to ask questions and listen to your prospects, rather than simply telling them about your product or service. 

Other sales mistakes to avoid include discussing other customers, focusing too much on features and benefits, and over-explaining your process. 

Instead, salespeople need to ask open-ended questions and truly listen to the answers. 

By doing so, you can gain a deeper understanding of your prospects' needs and tailor your marketing efforts accordingly. 

Tune in for more tips on how to avoid these common sales mistakes and improve your marketing strategy.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12565787 Thu, 11 May 2023 06:00:00 -0600 1034 139 full false Boosting Your IFM Website Conversions: 4 Proven Landing Page Tips for More Leads, Sales, and Revenue Boosting Your IFM Website Conversions: 4 Proven Landing Page Tips for More Leads, Sales, and Revenue In this episode, you’ll learn four landing page tips that can help increase your sales.

Your landing page should have a clear and intriguing header/subheader. This will help grab the attention of your visitors and make them want to learn more about what you are offering.

By using social proof, it will help humanize your product or service. This can be in the form of testimonials, reviews, or case studies. Make sure that the social proof is placed above the fold, so it's visible to your visitors without them having to scroll down.

You can also include "curtain language" to entice your visitors. This means teasing your offer in a way that makes them curious and interested. Use words like "secret" or "limited-time offer" to create a sense of urgency and exclusivity.

Finally, you want to make it easy for your visitors to buy. This means having a clear call-to-action button that stands out on the page, and making the checkout process as simple as possible. Don't make your visitors jump through hoops to make a purchase, or they may abandon their cart.

By implementing these landing page tips, you can increase your chances of converting visitors into customers. Remember, your landing page should be designed to make the buying process as easy and enjoyable as possible for your potential customers. Stay tuned for more valuable tips on the Facility Management Marketing Podcast.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode, you’ll learn four landing page tips that can help increase your sales.

Your landing page should have a clear and intriguing header/subheader. This will help grab the attention of your visitors and make them want to learn more about what you are offering.

By using social proof, it will help humanize your product or service. This can be in the form of testimonials, reviews, or case studies. Make sure that the social proof is placed above the fold, so it's visible to your visitors without them having to scroll down.

You can also include "curtain language" to entice your visitors. This means teasing your offer in a way that makes them curious and interested. Use words like "secret" or "limited-time offer" to create a sense of urgency and exclusivity.

Finally, you want to make it easy for your visitors to buy. This means having a clear call-to-action button that stands out on the page, and making the checkout process as simple as possible. Don't make your visitors jump through hoops to make a purchase, or they may abandon their cart.

By implementing these landing page tips, you can increase your chances of converting visitors into customers. Remember, your landing page should be designed to make the buying process as easy and enjoyable as possible for your potential customers. Stay tuned for more valuable tips on the Facility Management Marketing Podcast.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12553854 Tue, 09 May 2023 06:00:00 -0600 1107 138 full false Building a Marketing Team vs Building a Media Company: Which Strategy Is Right for Your Facility Business Growth and Success? Building a Marketing Team vs Building a Media Company: Which Strategy Is Right for Your Facility Business Growth and Success? There are two main strategies for growing and succeeding in the facility management industry: building a marketing team and building a media company. 

In this episode, Javier explores the benefits and drawbacks of both approaches and helps you decide which strategy is the right fit for your company’s specific goals and needs. 

Whether you're looking to expand your reach, generate more leads, or increase your revenue, you’ll learn practical tips that can help you make the best decision for your IFM or Property Management business. 

With years of experience in the facility management industry, Javier offers a unique perspective and actionable advice that can help you achieve sustainable success and profitability. 

Tune in to learn more about each approach and which one may be the right choice for your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

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]]> There are two main strategies for growing and succeeding in the facility management industry: building a marketing team and building a media company. 

In this episode, Javier explores the benefits and drawbacks of both approaches and helps you decide which strategy is the right fit for your company’s specific goals and needs. 

Whether you're looking to expand your reach, generate more leads, or increase your revenue, you’ll learn practical tips that can help you make the best decision for your IFM or Property Management business. 

With years of experience in the facility management industry, Javier offers a unique perspective and actionable advice that can help you achieve sustainable success and profitability. 

Tune in to learn more about each approach and which one may be the right choice for your business.

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12553827 Thu, 04 May 2023 06:00:00 -0600 890 137 full false Unlocking Facility Management Revenue Growth: A 9-Step System for Sustainable Success and Profitability Unlocking Facility Management Revenue Growth: A 9-Step System for Sustainable Success and Profitability In the Facility Management industry, growth and profitability are crucial for success. 

In this podcast, host Javier Lozano, Jr. shares his 9-Step System for unlocking revenue growth and achieving sustainable profitability.

From understanding your market to optimizing your sales funnel, this system covers all aspects of revenue growth for Facility Management businesses. By following these 9 steps, you'll be able to identify opportunities for growth, improve your sales processes, and achieve long-term success in the industry. 

Whether you're just starting out or looking to take your Facility Management business to the next level, this podcast is a must-listen for anyone looking to increase revenue and drive profitability. 

Join us as we dive deep into the strategies, tactics, and best practices that will help you unlock the full potential of your Facility Management business.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In the Facility Management industry, growth and profitability are crucial for success. 

In this podcast, host Javier Lozano, Jr. shares his 9-Step System for unlocking revenue growth and achieving sustainable profitability.

From understanding your market to optimizing your sales funnel, this system covers all aspects of revenue growth for Facility Management businesses. By following these 9 steps, you'll be able to identify opportunities for growth, improve your sales processes, and achieve long-term success in the industry. 

Whether you're just starting out or looking to take your Facility Management business to the next level, this podcast is a must-listen for anyone looking to increase revenue and drive profitability. 

Join us as we dive deep into the strategies, tactics, and best practices that will help you unlock the full potential of your Facility Management business.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12553809 Tue, 02 May 2023 06:00:00 -0600 1573 136 full false Creating Compelling Presentations: 4 Proven Strategies for Engaging Your Audience and Achieving Your Objective Creating Compelling Presentations: 4 Proven Strategies for Engaging Your Audience and Achieving Your Objective Looking to create presentations that captivate and engage your FM audience? In this episode, Javier Lozano, Jr. shares four proven strategies for crafting compelling presentations that achieve your objectives. 

From understanding your audience to incorporating storytelling and visuals, you'll learn practical tips and techniques for creating presentations that leave a lasting impact. 

Whether you're an IFM Sales leader looking to pitch a new service or a Marketing executive seeking to communicate key messages to stakeholders, this episode is a must-listen. 

Tune in now to start creating more effective and engaging presentations.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Looking to create presentations that captivate and engage your FM audience? In this episode, Javier Lozano, Jr. shares four proven strategies for crafting compelling presentations that achieve your objectives. 

From understanding your audience to incorporating storytelling and visuals, you'll learn practical tips and techniques for creating presentations that leave a lasting impact. 

Whether you're an IFM Sales leader looking to pitch a new service or a Marketing executive seeking to communicate key messages to stakeholders, this episode is a must-listen. 

Tune in now to start creating more effective and engaging presentations.

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12553791 Thu, 27 Apr 2023 06:00:00 -0600 1525 135 full false Why Your Opinion Does Not Matter For Copy Why Your Opinion Does Not Matter For Copy In copywriting, your CEOs personal opinion (or non-marketers) doesn't matter. It's all about what resonates with your target market. 

So, ignore their personal preferences and base your copy choices on research. Put your new copy in front of your market and see what they think. 

It doesn't matter if you think it's too negative, too long, too short, or doesn't sound right. What matters is whether it converts. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about why non-marketing colleagues’ opinion doesn't matter when it comes to creating copy that converts.

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]]> In copywriting, your CEOs personal opinion (or non-marketers) doesn't matter. It's all about what resonates with your target market. 

So, ignore their personal preferences and base your copy choices on research. Put your new copy in front of your market and see what they think. 

It doesn't matter if you think it's too negative, too long, too short, or doesn't sound right. What matters is whether it converts. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about why non-marketing colleagues’ opinion doesn't matter when it comes to creating copy that converts.

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Want predictable pipeline (not random acts of marketing)?

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12553761 Tue, 25 Apr 2023 06:00:00 -0600 1517 134 full false 7 Simple Steps to Creating High-Converting Ad Copy For Your Facility and Property Management Company 7 Simple Steps to Creating High-Converting Ad Copy For Your Facility and Property Management Company In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a 7-step ad copy framework that can help facility and property management companies create high-converting ad copy. 

The framework includes seven questions that businesses should ask themselves to ensure their ads and content are effective in attracting and converting the right audience. 

The questions range from whether the ad is attracting the right audience to whether it provides a reason for prospects to act immediately. 

By answering "yes" to all of these questions, your ad can form a persuasive argument that will drive conversions and increase ROI. 

Tune in to this episode to learn more about the 7-step ad copy framework and how you can apply it to your facility and property management company's advertising strategy.

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a 7-step ad copy framework that can help facility and property management companies create high-converting ad copy. 

The framework includes seven questions that businesses should ask themselves to ensure their ads and content are effective in attracting and converting the right audience. 

The questions range from whether the ad is attracting the right audience to whether it provides a reason for prospects to act immediately. 

By answering "yes" to all of these questions, your ad can form a persuasive argument that will drive conversions and increase ROI. 

Tune in to this episode to learn more about the 7-step ad copy framework and how you can apply it to your facility and property management company's advertising strategy.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12443316 Thu, 20 Apr 2023 06:00:00 -0600 1185 133 full false How to Measure Your Facility Services Brand's Impact on Social Media and Beyond How to Measure Your Facility Services Brand's Impact on Social Media and Beyond In this podcast episode, I share insights and strategies for measuring the impact of your facility services brand on social media and beyond. 

By tracking four key metrics, you can gain a better understanding of how well your brand is resonating with your target audience.

The first metric to consider is Branded Search Volume, which tracks how many people are searching for your brand name. Some simple and free tools to use are Google Ads, Google Trends, and Google Analytics. 

The second metric is Brand Mentions, which monitor how often your brand is mentioned online. The best tool is using Google Alerts.

Direct Website Traffic is another important metric to track, as it can indicate whether your brand is becoming more well-known and trusted. You can monitor this metric using Google Analytics. 

Finally, Social Media metrics like followers, engagement rates, and reach can also provide insights into how well your brand is performing on social media platforms.

With the help of tools like Hootsuite or Sprout Social, you can easily track these metrics and make adjustments to your social media strategy accordingly. 

Tune in to the Facility Management Marketing Podcast to learn more about measuring your brand's impact and optimizing your marketing efforts for success.

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Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this podcast episode, I share insights and strategies for measuring the impact of your facility services brand on social media and beyond. 

By tracking four key metrics, you can gain a better understanding of how well your brand is resonating with your target audience.

The first metric to consider is Branded Search Volume, which tracks how many people are searching for your brand name. Some simple and free tools to use are Google Ads, Google Trends, and Google Analytics. 

The second metric is Brand Mentions, which monitor how often your brand is mentioned online. The best tool is using Google Alerts.

Direct Website Traffic is another important metric to track, as it can indicate whether your brand is becoming more well-known and trusted. You can monitor this metric using Google Analytics. 

Finally, Social Media metrics like followers, engagement rates, and reach can also provide insights into how well your brand is performing on social media platforms.

With the help of tools like Hootsuite or Sprout Social, you can easily track these metrics and make adjustments to your social media strategy accordingly. 

Tune in to the Facility Management Marketing Podcast to learn more about measuring your brand's impact and optimizing your marketing efforts for success.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12443277 Tue, 18 Apr 2023 06:00:00 -0600 1015 132 full false Troubleshooting Instagram: How to Boost Impressions and Reach for Your Posts Troubleshooting Instagram: How to Boost Impressions and Reach for Your Posts Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

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]]> Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12443269 Thu, 13 Apr 2023 06:00:00 -0600 1421 131 full false 14 Proven Steps to Boost Your Facility and Property Service Sales with a Strong Personal LinkedIn Profile: A Comprehensive Guide for Success 14 Proven Steps to Boost Your Facility and Property Service Sales with a Strong Personal LinkedIn Profile: A Comprehensive Guide for Success A comprehensive guide for facility and property service providers who want to increase their sales and grow their business using LinkedIn. 

In this episode, Javier walks through 14 proven steps to improve your LinkedIn profile and generate new business for your facility management company.

From cleaning up your LinkedIn profile to creating daily content, and using  Calendly to start booking appointments.

The podcast also provides tips on directing people who ask questions to your training link and the importance of doing so to generate new leads for your business. The episode emphasizes the need to create a strong personal brand on LinkedIn and how it can impact your business's growth.

By following the steps outlined in this podcast, you'll learn how to leverage LinkedIn to boost your facility and property service sales and increase your business's success. 

Tune in to the Facility Management Marketing Podcast to discover more effective strategies to improve your facility management business's marketing and sales.


Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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]]> A comprehensive guide for facility and property service providers who want to increase their sales and grow their business using LinkedIn. 

In this episode, Javier walks through 14 proven steps to improve your LinkedIn profile and generate new business for your facility management company.

From cleaning up your LinkedIn profile to creating daily content, and using  Calendly to start booking appointments.

The podcast also provides tips on directing people who ask questions to your training link and the importance of doing so to generate new leads for your business. The episode emphasizes the need to create a strong personal brand on LinkedIn and how it can impact your business's growth.

By following the steps outlined in this podcast, you'll learn how to leverage LinkedIn to boost your facility and property service sales and increase your business's success. 

Tune in to the Facility Management Marketing Podcast to discover more effective strategies to improve your facility management business's marketing and sales.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381241 Tue, 11 Apr 2023 06:00:00 -0600 1047 130 full false Transitioning Your FM Company from Lead Gen to Demand Gen: 3 Effective Strategies for Sustainable Growth and Success Transitioning Your FM Company from Lead Gen to Demand Gen: 3 Effective Strategies for Sustainable Growth and Success In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the transition from lead generation to demand generation for facility management companies. 

With a focus on sustainable growth and success, Lozano shares three effective strategies for making the switch. 

The first strategy is a shift in mindset, emphasizing the importance of quality over quantity when it comes to leads. 

The second strategy involves tracking and analyzing metrics to better understand what works and what doesn't in terms of demand generation. 

Finally, he’ll discuss practical steps to implement demand generation tactics that will help your facility management company stand out and attract high-quality leads. 

Whether you're a marketer or business owner in the FM industry, this episode provides valuable insights and actionable tips for taking your lead generation efforts to the next level. Tune in now to learn how to make the transition to demand gen and set your FM company up for long-term growth and success.


Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the transition from lead generation to demand generation for facility management companies. 

With a focus on sustainable growth and success, Lozano shares three effective strategies for making the switch. 

The first strategy is a shift in mindset, emphasizing the importance of quality over quantity when it comes to leads. 

The second strategy involves tracking and analyzing metrics to better understand what works and what doesn't in terms of demand generation. 

Finally, he’ll discuss practical steps to implement demand generation tactics that will help your facility management company stand out and attract high-quality leads. 

Whether you're a marketer or business owner in the FM industry, this episode provides valuable insights and actionable tips for taking your lead generation efforts to the next level. Tune in now to learn how to make the transition to demand gen and set your FM company up for long-term growth and success.


Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381233 Thu, 06 Apr 2023 06:00:00 -0600 1872 129 full false Why CMOs are Poised to Become the Future CEOs of Facility Management Companies: Insights and Strategies for Career Growth Why CMOs are Poised to Become the Future CEOs of Facility Management Companies: Insights and Strategies for Career Growth In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. dives into why CMOs (Chief Marketing Officers) are becoming the future CEOs (Chief Executive Officers) of facility management companies. With the industry evolving rapidly, there's a growing demand for CMOs who possess a wide range of skills and expertise, from marketing and sales to leadership and strategic thinking.

Javier shares insights and strategies for CMOs looking to advance their careers and position themselves for leadership roles. He also discusses the importance of building a strong personal brand and creating a culture of innovation within the company.

Listeners will gain valuable insights into the changing landscape of facility management and the growing role of marketing in driving business growth. Whether you're a CMO looking to take the next step in your career or a facility management professional interested in staying ahead of industry trends, this episode is a must-listen.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. dives into why CMOs (Chief Marketing Officers) are becoming the future CEOs (Chief Executive Officers) of facility management companies. With the industry evolving rapidly, there's a growing demand for CMOs who possess a wide range of skills and expertise, from marketing and sales to leadership and strategic thinking.

Javier shares insights and strategies for CMOs looking to advance their careers and position themselves for leadership roles. He also discusses the importance of building a strong personal brand and creating a culture of innovation within the company.

Listeners will gain valuable insights into the changing landscape of facility management and the growing role of marketing in driving business growth. Whether you're a CMO looking to take the next step in your career or a facility management professional interested in staying ahead of industry trends, this episode is a must-listen.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381227 Tue, 04 Apr 2023 06:00:00 -0600 1084 128 full false Stand Out in the Facility Services Industry: 3 Proven Branding Strategies to Differentiate Your Company and Drive Growth Stand Out in the Facility Services Industry: 3 Proven Branding Strategies to Differentiate Your Company and Drive Growth In this episode, we’ll be discussing the top 3 branding strategies that can help differentiate your company and drive growth.

The first strategy is to define your company strategy. Understanding your company's mission, values, and goals is critical in developing a unique brand identity that resonates with your target audience.

The second strategy is positioning, which involves identifying your company's unique selling proposition and how it differentiates you from your competitors. By highlighting your strengths and the benefits you offer, you can position your company as the go-to choice in your market.

The third strategy is messaging, which involves crafting a clear and consistent message that effectively communicates your brand identity, value proposition, and unique selling points. By using the right language, tone, and style, you can create a powerful brand message that connects with your target audience and inspires them to take action.

By implementing these three branding strategies, you can differentiate your company and establish a strong brand identity that resonates with your target audience, ultimately driving growth and success in the facility services industry. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode, we’ll be discussing the top 3 branding strategies that can help differentiate your company and drive growth.

The first strategy is to define your company strategy. Understanding your company's mission, values, and goals is critical in developing a unique brand identity that resonates with your target audience.

The second strategy is positioning, which involves identifying your company's unique selling proposition and how it differentiates you from your competitors. By highlighting your strengths and the benefits you offer, you can position your company as the go-to choice in your market.

The third strategy is messaging, which involves crafting a clear and consistent message that effectively communicates your brand identity, value proposition, and unique selling points. By using the right language, tone, and style, you can create a powerful brand message that connects with your target audience and inspires them to take action.

By implementing these three branding strategies, you can differentiate your company and establish a strong brand identity that resonates with your target audience, ultimately driving growth and success in the facility services industry. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381195 Thu, 30 Mar 2023 06:00:00 -0600 1254 127 full false The Top 6 Strategies for Effective Distribution of Your Facility Management Content: Reaching Your Target Audience and Driving Engagement The Top 6 Strategies for Effective Distribution of Your Facility Management Content: Reaching Your Target Audience and Driving Engagement host Javier Lozano, Jr. shares the top 6 strategies for effective distribution of your content.

From social media platforms like Twitter, LinkedIn, Instagram, and Facebook groups to community forums like Reddit and private networks like Slack and Discord, learn how to reach your target audience and drive engagement with your facility management content.

With these proven distribution ideas, you'll be able to maximize your content's visibility and impact, ultimately driving growth and success for your facility management business. 

Tune in now to take your content distribution game to the next level

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> host Javier Lozano, Jr. shares the top 6 strategies for effective distribution of your content.

From social media platforms like Twitter, LinkedIn, Instagram, and Facebook groups to community forums like Reddit and private networks like Slack and Discord, learn how to reach your target audience and drive engagement with your facility management content.

With these proven distribution ideas, you'll be able to maximize your content's visibility and impact, ultimately driving growth and success for your facility management business. 

Tune in now to take your content distribution game to the next level

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

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]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381174 Tue, 28 Mar 2023 06:00:00 -0600 1325 126 full false 7 Proven LinkedIn Dark Social Strategies to Win New Business and Boost Growth in the Facility and Property Management Industry 7 Proven LinkedIn Dark Social Strategies to Win New Business and Boost Growth in the Facility and Property Management Industry In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares seven proven LinkedIn Dark Social strategies that will help you win new business and boost growth in the industry.

The strategies include developing a strong company culture, adopting the right mindset, tracking and measuring your efforts, encouraging and enabling your team, incorporating gamification, effectively marketing and hiring talent, and being led by strong leadership.

Javier dives deep into each strategy, sharing practical tips and real-world examples that you can use to take your LinkedIn presence to the next level. By implementing these proven strategies, you can increase your visibility, grow your network, and win new business on the world's largest professional networking platform.

If you're ready to take your Facility and Property Management business to the next level on LinkedIn, this episode is a must-listen. Don't miss out on these valuable insights and practical tips that can help you achieve success and drive growth in the industry.

Send us Fan Mail

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares seven proven LinkedIn Dark Social strategies that will help you win new business and boost growth in the industry.

The strategies include developing a strong company culture, adopting the right mindset, tracking and measuring your efforts, encouraging and enabling your team, incorporating gamification, effectively marketing and hiring talent, and being led by strong leadership.

Javier dives deep into each strategy, sharing practical tips and real-world examples that you can use to take your LinkedIn presence to the next level. By implementing these proven strategies, you can increase your visibility, grow your network, and win new business on the world's largest professional networking platform.

If you're ready to take your Facility and Property Management business to the next level on LinkedIn, this episode is a must-listen. Don't miss out on these valuable insights and practical tips that can help you achieve success and drive growth in the industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381163 Thu, 23 Mar 2023 06:00:00 -0600 1338 125 full false 10 Guaranteed SEO Ranking Factors for Your Facility Management Business Website: Driving Traffic, Engagement, and Conversion 10 Guaranteed SEO Ranking Factors for Your Facility Management Business Website: Driving Traffic, Engagement, and Conversion Looking to improve the visibility of your Facility Management website on search engines? Then you won't want to miss this episode! Join host Javier Lozano, Jr. as he shares the top 10 guaranteed SEO ranking factors that will help you drive more traffic, engagement, and conversions to your site.

Learn how creating quality content that addresses user search intent can improve your rankings, and discover how click-through rates, user experience, and page speed impact SEO. 

Plus, find out why the title tag and content freshness are important ranking factors, and how building expertise, authority, and trustworthiness can earn your site higher visibility.

And that's not all - Javier also breaks down the significance of SSL encryption and how it can help boost your website's SEO. 

Whether you're a seasoned facility management marketer or just starting out, these 10 SEO ranking factors are essential for any website looking to succeed in today's competitive landscape. Tune in to learn more!

Send us Fan Mail

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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Looking to improve the visibility of your Facility Management website on search engines? Then you won't want to miss this episode! Join host Javier Lozano, Jr. as he shares the top 10 guaranteed SEO ranking factors that will help you drive more traffic, engagement, and conversions to your site.

Learn how creating quality content that addresses user search intent can improve your rankings, and discover how click-through rates, user experience, and page speed impact SEO. 

Plus, find out why the title tag and content freshness are important ranking factors, and how building expertise, authority, and trustworthiness can earn your site higher visibility.

And that's not all - Javier also breaks down the significance of SSL encryption and how it can help boost your website's SEO. 

Whether you're a seasoned facility management marketer or just starting out, these 10 SEO ranking factors are essential for any website looking to succeed in today's competitive landscape. Tune in to learn more!

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381146 Tue, 21 Mar 2023 06:00:00 -0600 1374 124 full false 4 Essential Content Marketing Skills for Facility Management Leaders: Driving Growth and Success in Today's Competitive Landscape 4 Essential Content Marketing Skills for Facility Management Leaders: Driving Growth and Success in Today's Competitive Landscape In the highly competitive world of facility management, content marketing is critical for driving growth and success. But what skills are necessary for facility management leaders to create effective content?

In this episode, we cover the four essential content marketing skills that every facility management leader needs to master:

  1. The Subject Matter Expert: Understand your target audience and become an expert on the topics that matter to them.
  2. The Architect: Create a solid content strategy that aligns with your business goals and speaks to your audience.
  3. The Creative: Develop engaging and visually appealing content that captures your audience's attention and leaves a lasting impression.
  4. The Distributor: Promote your content through various channels to maximize reach and engagement.

Whether you're a seasoned marketer or new to the game, these essential content marketing skills will help you stand out from the crowd and drive growth for your facility management business. 

Tune in to this episode to learn more about each skill and how to master them.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In the highly competitive world of facility management, content marketing is critical for driving growth and success. But what skills are necessary for facility management leaders to create effective content?

In this episode, we cover the four essential content marketing skills that every facility management leader needs to master:

  1. The Subject Matter Expert: Understand your target audience and become an expert on the topics that matter to them.
  2. The Architect: Create a solid content strategy that aligns with your business goals and speaks to your audience.
  3. The Creative: Develop engaging and visually appealing content that captures your audience's attention and leaves a lasting impression.
  4. The Distributor: Promote your content through various channels to maximize reach and engagement.

Whether you're a seasoned marketer or new to the game, these essential content marketing skills will help you stand out from the crowd and drive growth for your facility management business. 

Tune in to this episode to learn more about each skill and how to master them.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381049 Thu, 16 Mar 2023 06:00:00 -0600 1074 123 full false Top 10 Tips for Fast-Tracking Your Facility Services Marketing Career: Proven Strategies for Success and Advancement Top 10 Tips for Fast-Tracking Your Facility Services Marketing Career: Proven Strategies for Success and Advancement Are you looking to fast-track your marketing career in facility services? Then this episode is a must-listen for you. In this episode, host Javier Lozano Jr. shares his top 10 tips for success and advancement in facility services marketing.

From owning a number and solving problems to managing up and getting good at internal marketing, these tips are proven strategies to help you advance in your career. You'll also learn how to become a magnet, find peers, and see problems before they become problems.

By following these tips and implementing them in your daily work life, you can accelerate your career growth and become a leader in the industry. So, tune in now to learn how to fast-track your facility services marketing career with these proven strategies for success and advancement.


Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you looking to fast-track your marketing career in facility services? Then this episode is a must-listen for you. In this episode, host Javier Lozano Jr. shares his top 10 tips for success and advancement in facility services marketing.

From owning a number and solving problems to managing up and getting good at internal marketing, these tips are proven strategies to help you advance in your career. You'll also learn how to become a magnet, find peers, and see problems before they become problems.

By following these tips and implementing them in your daily work life, you can accelerate your career growth and become a leader in the industry. So, tune in now to learn how to fast-track your facility services marketing career with these proven strategies for success and advancement.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381044 Tue, 14 Mar 2023 06:00:00 -0600 1453 122 full false 14 Proven Tips for Building a Strong LinkedIn Profile in Facility Management: Unlocking Career Growth and Business Success 14 Proven Tips for Building a Strong LinkedIn Profile in Facility Management: Unlocking Career Growth and Business Success Looking to improve your Facility Management and Property Management LinkedIn profile? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares 14 simple and actionable tips to help you build up your profile and attract more traffic to your page.

While these tips are effective, it's important to note that building a strong audience on LinkedIn requires consistency and dedication. This means writing frequently and engaging with your audience regularly. But don't worry, with these tips, you'll be on your way to becoming an industry leader in no time.

So if you're ready to start building your LinkedIn profile and connecting with Facility Managers and strategic partners, tune in to this episode and start implementing these tips today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Looking to improve your Facility Management and Property Management LinkedIn profile? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares 14 simple and actionable tips to help you build up your profile and attract more traffic to your page.

While these tips are effective, it's important to note that building a strong audience on LinkedIn requires consistency and dedication. This means writing frequently and engaging with your audience regularly. But don't worry, with these tips, you'll be on your way to becoming an industry leader in no time.

So if you're ready to start building your LinkedIn profile and connecting with Facility Managers and strategic partners, tune in to this episode and start implementing these tips today.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381033 Thu, 09 Mar 2023 06:00:00 -0700 1656 121 full false Mastering the Art of Storytelling in Facility Management: Lessons from the Music Industry's Greatest Artists Mastering the Art of Storytelling in Facility Management: Lessons from the Music Industry's Greatest Artists In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the importance of storytelling in the facility services industry. He explains that storytelling can be challenging if you're not naturally creative, but understanding the different angles of a story can help.

Javier shares insights from some of the best storytellers in music, specifically hip-hop artists. He highlights Nortorisus B.I.G., Nas, Eminem, Jay-Z, and Tupac as examples of great storytellers. Listeners will learn how these artists use different techniques such as transformations, metaphors, show don't tell, wordplay, and vulnerability to craft compelling stories in their music.

While listeners don't need to be passionate about hip hop, Javier emphasizes that these artists have a skill that can be applied to telling better stories for FM or PM businesses. Understanding the art of storytelling can help facility services companies connect with their target audience and differentiate themselves in a crowded market. 

Tune in to this episode to learn from some of the best storytellers in music and improve your storytelling skills for your facility services business.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the importance of storytelling in the facility services industry. He explains that storytelling can be challenging if you're not naturally creative, but understanding the different angles of a story can help.

Javier shares insights from some of the best storytellers in music, specifically hip-hop artists. He highlights Nortorisus B.I.G., Nas, Eminem, Jay-Z, and Tupac as examples of great storytellers. Listeners will learn how these artists use different techniques such as transformations, metaphors, show don't tell, wordplay, and vulnerability to craft compelling stories in their music.

While listeners don't need to be passionate about hip hop, Javier emphasizes that these artists have a skill that can be applied to telling better stories for FM or PM businesses. Understanding the art of storytelling can help facility services companies connect with their target audience and differentiate themselves in a crowded market. 

Tune in to this episode to learn from some of the best storytellers in music and improve your storytelling skills for your facility services business.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12381007 Tue, 07 Mar 2023 06:00:00 -0700 1788 120 full false Raise Your Facility Management Leadership: A Guide to Building a Strong Personal Brand in 3 Simple Steps Raise Your Facility Management Leadership: A Guide to Building a Strong Personal Brand in 3 Simple Steps Facility management is a complex and challenging field, requiring a combination of technical expertise and leadership skills. To be a successful leader in the industry, it's important to build a strong personal brand that reflects your values, skills, and knowledge. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the 3 key steps to building a strong personal brand, including understanding your unique value proposition, leveraging social media, and creating content that showcases your expertise. 

Whether you're just starting out in the industry or looking to take your leadership skills to the next level, this episode provides valuable insights and practical tips to help you elevate your facility management leadership and make a positive impact in your organization. 

With a focus on developing a winning personal brand strategy, this podcast episode is a must-listen for anyone looking to establish themselves as a thought leader in the facility 

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Facility management is a complex and challenging field, requiring a combination of technical expertise and leadership skills. To be a successful leader in the industry, it's important to build a strong personal brand that reflects your values, skills, and knowledge. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the 3 key steps to building a strong personal brand, including understanding your unique value proposition, leveraging social media, and creating content that showcases your expertise. 

Whether you're just starting out in the industry or looking to take your leadership skills to the next level, this episode provides valuable insights and practical tips to help you elevate your facility management leadership and make a positive impact in your organization. 

With a focus on developing a winning personal brand strategy, this podcast episode is a must-listen for anyone looking to establish themselves as a thought leader in the facility 

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12158880 Thu, 02 Mar 2023 06:00:00 -0700 1082 119 full false Elevate Your Marketing Leadership Skills with Better Communication: Secrets and Strategies Elevate Your Marketing Leadership Skills with Better Communication: Secrets and Strategies Are you tired of feeling like your marketing efforts aren't being heard or understood? Are you struggling to communicate your vision and ideas effectively within your facility management business? Look no further! In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we explore the secrets and strategies of effective communication in marketing leadership.

Effective communication is a critical skill for any marketing leader. Whether you're presenting to your team, pitching to a potential client, or simply trying to get your ideas across, the ability to articulate your message clearly and persuasively is essential. In this episode, Javier will share his insights and experience on how to elevate your communication skills and become a more effective marketing leader.

We'll cover topics like how to tailor your communication style to different audiences, how to craft compelling messages that resonate with your audience, and how to manage difficult conversations. Whether you're just starting out in marketing or you're a seasoned professional, this episode will provide you with practical tips and advice to improve your communication skills and drive better results for your IFM business.

Don't miss out on this opportunity to unlock the secrets to successful marketing leadership. Download the latest episode of the Facility Management Marketing Podcast today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you tired of feeling like your marketing efforts aren't being heard or understood? Are you struggling to communicate your vision and ideas effectively within your facility management business? Look no further! In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we explore the secrets and strategies of effective communication in marketing leadership.

Effective communication is a critical skill for any marketing leader. Whether you're presenting to your team, pitching to a potential client, or simply trying to get your ideas across, the ability to articulate your message clearly and persuasively is essential. In this episode, Javier will share his insights and experience on how to elevate your communication skills and become a more effective marketing leader.

We'll cover topics like how to tailor your communication style to different audiences, how to craft compelling messages that resonate with your audience, and how to manage difficult conversations. Whether you're just starting out in marketing or you're a seasoned professional, this episode will provide you with practical tips and advice to improve your communication skills and drive better results for your IFM business.

Don't miss out on this opportunity to unlock the secrets to successful marketing leadership. Download the latest episode of the Facility Management Marketing Podcast today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12158887 Tue, 28 Feb 2023 16:00:00 -0700 1568 118 full false Enhance Your IFM Business Growth: 6 Powerful Reasons to Incorporate Email Marketing into Your Strategy Enhance Your IFM Business Growth: 6 Powerful Reasons to Incorporate Email Marketing into Your Strategy Email marketing is an effective and cost-efficient tool that has the power to drive growth for your IFM business. The ability to reach out to prospects and customers directly, with a personalized message that resonates with them, is a key advantage of email marketing. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr., we'll dive into the six most powerful reasons why you should incorporate email marketing into your IFM business growth strategy.

Email marketing allows you to build relationships with your target audience by providing them with valuable information and offers.

It's also a cost-effective way to reach out to potential customers. Compared to other marketing channels, email is significantly cheaper, which means you can reach more people without having to worry about breaking the bank.

Plus, email marketing is a great way to stay top-of-mind with your target audience. Regular email communication helps to keep your brand fresh in their minds. 

Javier Lozano, Jr., will explore the six powerful reasons in greater detail, and give you the tools you need to get started with email marketing for your IFM business. Whether you're just starting out or you're a seasoned marketer, you won't want to miss this episode.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Email marketing is an effective and cost-efficient tool that has the power to drive growth for your IFM business. The ability to reach out to prospects and customers directly, with a personalized message that resonates with them, is a key advantage of email marketing. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr., we'll dive into the six most powerful reasons why you should incorporate email marketing into your IFM business growth strategy.

Email marketing allows you to build relationships with your target audience by providing them with valuable information and offers.

It's also a cost-effective way to reach out to potential customers. Compared to other marketing channels, email is significantly cheaper, which means you can reach more people without having to worry about breaking the bank.

Plus, email marketing is a great way to stay top-of-mind with your target audience. Regular email communication helps to keep your brand fresh in their minds. 

Javier Lozano, Jr., will explore the six powerful reasons in greater detail, and give you the tools you need to get started with email marketing for your IFM business. Whether you're just starting out or you're a seasoned marketer, you won't want to miss this episode.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12158842 Thu, 23 Feb 2023 06:00:00 -0700 1533 117 full true Uncovering the Secrets of a Winning Go-To-Market Strategy for Your IFM Business Uncovering the Secrets of a Winning Go-To-Market Strategy for Your IFM Business In the facility management and property management industry, having a successful Go-to-Market (GTM) strategy is crucial for growth and success. But what exactly makes a GTM strategy successful, and how can you create one that works for your IFM business?

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we dive deep into the secrets of a winning GTM strategy. From understanding your target audience and their pain points, to aligning your sales and marketing efforts and tracking your results, this episode provides practical tips and insights to help you create a GTM strategy that drives results.

Whether you're a seasoned marketer or just starting out in the industry, this episode is a must-listen for anyone looking to improve their GTM strategy and achieve success in the IFM and property management space. So join us for a journey into the world of GTM strategies and learn how to take your IFM business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In the facility management and property management industry, having a successful Go-to-Market (GTM) strategy is crucial for growth and success. But what exactly makes a GTM strategy successful, and how can you create one that works for your IFM business?

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we dive deep into the secrets of a winning GTM strategy. From understanding your target audience and their pain points, to aligning your sales and marketing efforts and tracking your results, this episode provides practical tips and insights to help you create a GTM strategy that drives results.

Whether you're a seasoned marketer or just starting out in the industry, this episode is a must-listen for anyone looking to improve their GTM strategy and achieve success in the IFM and property management space. So join us for a journey into the world of GTM strategies and learn how to take your IFM business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12158824 Tue, 21 Feb 2023 06:00:00 -0700 990 116 full false Unlocking the Secret to Successful Marketing in the Facility Management Industry: The Importance of Sales Skills for Marketers Unlocking the Secret to Successful Marketing in the Facility Management Industry: The Importance of Sales Skills for Marketers The Facility Management industry is a highly competitive space and standing out as a marketer can be challenging. While traditional marketing skills are crucial, there's one aspect that often gets overlooked - sales skills. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we explore the importance of sales skills for marketers in the FM industry and how they can make all the difference in driving successful marketing campaigns.

Join us as we dive into the key aspects of sales skills and how they complement traditional marketing techniques. From building strong relationships with clients to understanding their needs, we'll show you how sales skills can help you create tailored campaigns that generate results. Whether you're a seasoned marketer or just starting out, this episode is a must-listen for anyone looking to take their marketing career to the next level in the FM industry.

Unlock the secret to successful marketing in the Facility Management industry and start honing your sales skills today!

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> The Facility Management industry is a highly competitive space and standing out as a marketer can be challenging. While traditional marketing skills are crucial, there's one aspect that often gets overlooked - sales skills. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we explore the importance of sales skills for marketers in the FM industry and how they can make all the difference in driving successful marketing campaigns.

Join us as we dive into the key aspects of sales skills and how they complement traditional marketing techniques. From building strong relationships with clients to understanding their needs, we'll show you how sales skills can help you create tailored campaigns that generate results. Whether you're a seasoned marketer or just starting out, this episode is a must-listen for anyone looking to take their marketing career to the next level in the FM industry.

Unlock the secret to successful marketing in the Facility Management industry and start honing your sales skills today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12158793 Thu, 16 Feb 2023 06:00:00 -0700 1324 115 full false Find Your Dream Marketing Job in the Facility Services Industry: A Guide to Job Search and Career Advancement Find Your Dream Marketing Job in the Facility Services Industry: A Guide to Job Search and Career Advancement Are you looking to make a career move in the facility services industry and interested in finding your dream marketing job? 

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr, you will gain a comprehensive understanding of the job search process and how to achieve career advancement in the field of facility management marketing.

From determining when to start looking for a new opportunity to strategies that will make you standout as a top candidate, this episode will provide valuable insights and tips to help you stand out as a top candidate. 

Learn how to effectively showcase your skills and experience, and what employers are looking for when it comes to finding the right marketing professional for their company.

This episode is a must-listen for anyone who wants to take their facility services marketing career to the next level. Whether you're just starting out or looking for a change, the information covered in this episode will give you a competitive edge and help you land your dream marketing job in the facility services industry. 

Don't miss out on this opportunity to learn from the expert, Javier Lozano, Jr.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you looking to make a career move in the facility services industry and interested in finding your dream marketing job? 

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr, you will gain a comprehensive understanding of the job search process and how to achieve career advancement in the field of facility management marketing.

From determining when to start looking for a new opportunity to strategies that will make you standout as a top candidate, this episode will provide valuable insights and tips to help you stand out as a top candidate. 

Learn how to effectively showcase your skills and experience, and what employers are looking for when it comes to finding the right marketing professional for their company.

This episode is a must-listen for anyone who wants to take their facility services marketing career to the next level. Whether you're just starting out or looking for a change, the information covered in this episode will give you a competitive edge and help you land your dream marketing job in the facility services industry. 

Don't miss out on this opportunity to learn from the expert, Javier Lozano, Jr.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12158776 Tue, 14 Feb 2023 06:00:00 -0700 1281 114 full false Improving Your Lead Generation Efforts: Understanding the Importance of Channel-Specific Lead Tracking in Facility Management Improving Your Lead Generation Efforts: Understanding the Importance of Channel-Specific Lead Tracking in Facility Management In this episode of the Facility Management Marketing Podcast, we dive into the importance of lead segmentation and how it can take your IFM marketing strategy to the next level. Not every lead is the same, and not every lead source is equal. However, many facility management and property management companies don't take the time to figure out which lead sources are delivering the most high-quality leads that eventually convert into closed-won business.

This episode will teach you how to take a data-driven approach to lead segmentation by breaking down leads into different channels, and then analyzing which marketing qualified leads (MQLs) turn into sales qualified leads (SQLs) and eventually customers. By doing this, you'll be able to predict your most successful lead generation and demand generation channels, allowing you to make informed decisions about how to allocate your marketing resources.

With a CRM like Hubspot, lead segmentation is easily implemented and can provide valuable insights into the performance of your marketing channels. Don't miss out on this opportunity to take your IFM marketing strategy to the next level and maximize your marketing ROI. Tune in to the Facility Management Marketing Podcast now and learn how to make the most of your marketing efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, we dive into the importance of lead segmentation and how it can take your IFM marketing strategy to the next level. Not every lead is the same, and not every lead source is equal. However, many facility management and property management companies don't take the time to figure out which lead sources are delivering the most high-quality leads that eventually convert into closed-won business.

This episode will teach you how to take a data-driven approach to lead segmentation by breaking down leads into different channels, and then analyzing which marketing qualified leads (MQLs) turn into sales qualified leads (SQLs) and eventually customers. By doing this, you'll be able to predict your most successful lead generation and demand generation channels, allowing you to make informed decisions about how to allocate your marketing resources.

With a CRM like Hubspot, lead segmentation is easily implemented and can provide valuable insights into the performance of your marketing channels. Don't miss out on this opportunity to take your IFM marketing strategy to the next level and maximize your marketing ROI. Tune in to the Facility Management Marketing Podcast now and learn how to make the most of your marketing efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12158746 Thu, 09 Feb 2023 06:00:00 -0700 1427 113 full false Improve Your Facility Management Lead Generation with These Strategies for Blended and Specific Channel Sources Improve Your Facility Management Lead Generation with These Strategies for Blended and Specific Channel Sources In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. delves into the world of lead segmentation and how it can take your marketing strategy to the next level. 

By understanding which channels deliver the highest quality leads, you can focus your efforts on the areas that are most likely to convert into closed-won business. 

Learn how to implement this approach for your IFM or Property Management company and gain a competitive edge in the industry. 

With a simple CRM like Hubspot, you can easily manage and analyze your data to make informed decisions about your marketing strategy. Don't miss this valuable episode and take your marketing efforts to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. delves into the world of lead segmentation and how it can take your marketing strategy to the next level. 

By understanding which channels deliver the highest quality leads, you can focus your efforts on the areas that are most likely to convert into closed-won business. 

Learn how to implement this approach for your IFM or Property Management company and gain a competitive edge in the industry. 

With a simple CRM like Hubspot, you can easily manage and analyze your data to make informed decisions about your marketing strategy. Don't miss this valuable episode and take your marketing efforts to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12090095 Tue, 07 Feb 2023 06:00:00 -0700 1426 112 full false Boost Your Facility Management Business' SEO with These 7 Simple Content Creation Steps Boost Your Facility Management Business' SEO with These 7 Simple Content Creation Steps In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert insights on creating SEO-friendly content that positions your IFM business as the authority in your industry. 

With a 7-step framework, you'll learn how to create content that improves your search engine rankings and helps your business understand the value of a hyper-focused Go-To-Market (GTM) content strategy. 

Whether you're just getting started with content marketing or looking to take your efforts to the next level, this episode is a must-listen for any Facility Management company looking to grow its business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert insights on creating SEO-friendly content that positions your IFM business as the authority in your industry. 

With a 7-step framework, you'll learn how to create content that improves your search engine rankings and helps your business understand the value of a hyper-focused Go-To-Market (GTM) content strategy. 

Whether you're just getting started with content marketing or looking to take your efforts to the next level, this episode is a must-listen for any Facility Management company looking to grow its business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12090084 Thu, 02 Feb 2023 06:00:00 -0700 1587 111 full false Proven Strategies for Securing a Marketing Leadership Role in Your Integrated Facility Management Company in 2023 Proven Strategies for Securing a Marketing Leadership Role in Your Integrated Facility Management Company in 2023 As Javier explains, the first step to achieving a marketing leadership position is to have a conversation with your leader about your goals as a marketing professional. He will share tips on how to express your aspirations and objectives, and how your leader can help you achieve them.

Once you have that conversation, the next step is to start thinking about doing more in your company. Javier will teach you how to take on responsibilities that align with the job you are aiming for, even if you are not getting paid more. By positioning yourself as a top candidate who is committed to achieving success, you will increase your chances of getting that promotion.

In addition to this, Javier will also discuss other options that can help you gain the necessary skills and experience to advance in your career, such as having a side hustle, running ads on social media or Google, and implementing an SEO or content marketing strategy. By stepping out of your comfort zone, you will not only gain new skills but also learn how to manage your time while growing the business goals.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for advancing your marketing career in the Facility and Property Management industry. With Javier's expert guidance, you'll be able to achieve your goals and grow your career in 2023.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As Javier explains, the first step to achieving a marketing leadership position is to have a conversation with your leader about your goals as a marketing professional. He will share tips on how to express your aspirations and objectives, and how your leader can help you achieve them.

Once you have that conversation, the next step is to start thinking about doing more in your company. Javier will teach you how to take on responsibilities that align with the job you are aiming for, even if you are not getting paid more. By positioning yourself as a top candidate who is committed to achieving success, you will increase your chances of getting that promotion.

In addition to this, Javier will also discuss other options that can help you gain the necessary skills and experience to advance in your career, such as having a side hustle, running ads on social media or Google, and implementing an SEO or content marketing strategy. By stepping out of your comfort zone, you will not only gain new skills but also learn how to manage your time while growing the business goals.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for advancing your marketing career in the Facility and Property Management industry. With Javier's expert guidance, you'll be able to achieve your goals and grow your career in 2023.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12057283 Tue, 31 Jan 2023 06:00:00 -0700 1554 110 full false Creating Compelling Content for Your Facility Management Company: Proven Strategies for Engaging Your Audience and Driving Growth Creating Compelling Content for Your Facility Management Company: Proven Strategies for Engaging Your Audience and Driving Growth Javier will explain, one of the keys to producing irresistible content is to focus on your ideal customer profile (ICP). In this podcast, he will share actionable insights on how to create content that speaks directly to your ICP, whether it's blog posts, LinkedIn posts, or even a podcast.

First, Javier will discuss the importance of understanding your ICP and what they are looking for in terms of content. He will share strategies for researching your audience and discovering their pain points, interests, and goals.

Next, he will teach you how to create content that addresses your ICP's pain points and interests, and how to use storytelling and other techniques to make your content more engaging. He will also explain how to use data and analytics to measure the effectiveness of your content and make data-driven decisions.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that stands out in a crowded market. With Javier's expert guidance, you'll be able to create irresistible content that resonates with your ideal customers and drives business growth.

Facility Management Marketing Podcast, is the ultimate resource for IFM professionals looking to create irresistible content that stands out in a crowded market. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics for creating content that resonates with your ideal customers and drives business growth.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier will explain, one of the keys to producing irresistible content is to focus on your ideal customer profile (ICP). In this podcast, he will share actionable insights on how to create content that speaks directly to your ICP, whether it's blog posts, LinkedIn posts, or even a podcast.

First, Javier will discuss the importance of understanding your ICP and what they are looking for in terms of content. He will share strategies for researching your audience and discovering their pain points, interests, and goals.

Next, he will teach you how to create content that addresses your ICP's pain points and interests, and how to use storytelling and other techniques to make your content more engaging. He will also explain how to use data and analytics to measure the effectiveness of your content and make data-driven decisions.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that stands out in a crowded market. With Javier's expert guidance, you'll be able to create irresistible content that resonates with your ideal customers and drives business growth.

Facility Management Marketing Podcast, is the ultimate resource for IFM professionals looking to create irresistible content that stands out in a crowded market. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics for creating content that resonates with your ideal customers and drives business growth.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12057275 Thu, 26 Jan 2023 06:00:00 -0700 1573 109 full false Attracting and Retaining the Ideal Customers for Your Integrated Facility Management Business through Effective Content Marketing Attracting and Retaining the Ideal Customers for Your Integrated Facility Management Business through Effective Content Marketing Welcome to the Facility Management Marketing Podcast, the ultimate resource for IFM professionals looking to grow their business in 2023. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics that will help you increase sales and grow your facility services company.

As Javier will explain, one of the most effective ways to grow your business is by producing valuable content that encourages customers and prospects to engage and share. In this podcast, he will discuss the different types of content that can be used to achieve this goal.

First, he will talk about the importance of creating content that is private to your customers and provides them with a value-add for becoming a customer of your IFM business. This can include exclusive offers, industry insights, or behind-the-scenes content that is not available to the general public.

Next, Javier will discuss how to create content that educates and encourages prospects to engage with your business. This can include blog posts, podcast episodes, and social media posts that are designed to be shared and commented on. He will also discuss the importance of creating content that is easy to share internally, such as blog posts that can be passed along to co-workers.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that encourages engagement and drives sales. With Javier's expert guidance, you'll be able to take your content marketing to the next level and achieve your business goals.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, the ultimate resource for IFM professionals looking to grow their business in 2023. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics that will help you increase sales and grow your facility services company.

As Javier will explain, one of the most effective ways to grow your business is by producing valuable content that encourages customers and prospects to engage and share. In this podcast, he will discuss the different types of content that can be used to achieve this goal.

First, he will talk about the importance of creating content that is private to your customers and provides them with a value-add for becoming a customer of your IFM business. This can include exclusive offers, industry insights, or behind-the-scenes content that is not available to the general public.

Next, Javier will discuss how to create content that educates and encourages prospects to engage with your business. This can include blog posts, podcast episodes, and social media posts that are designed to be shared and commented on. He will also discuss the importance of creating content that is easy to share internally, such as blog posts that can be passed along to co-workers.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that encourages engagement and drives sales. With Javier's expert guidance, you'll be able to take your content marketing to the next level and achieve your business goals.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12057248 Tue, 24 Jan 2023 06:00:00 -0700 1138 108 full false Optimize Your Facility Services Business with These 3 Essential Layers of Email Communication Optimize Your Facility Services Business with These 3 Essential Layers of Email Communication As Javier explains, every IFM company should have an email marketing strategy that is set on autopilot. In this podcast, he will share the 3 important layers of email communication that your company can implement to maximize your conversion rates.

First, Javier will discuss the importance of creating a series of initial communication and sales emails, which will help your sales team communicate with leads quickly, when they're most engaged. Next, he will explain how to use a welcome series of emails to move leads further down the sales funnel. Finally, he will teach you how to use nurture emails to keep leads engaged and interested in your business, so that they know who to contact when they are ready to buy.

Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for optimizing your email marketing campaigns and converting leads into paying customers. With Javier's expert guidance, you'll be able to take your email marketing to the next level and achieve your business goals.

Facility Management Marketing Podcast, helps facility and property service companies navigate the world of email marketing and other marketing strategies. Hosted by marketing expert Javier Lozano, Jr., this podcast is the go-to resource for IFM professionals looking to optimize their email marketing strategies and convert leads into paying customers.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As Javier explains, every IFM company should have an email marketing strategy that is set on autopilot. In this podcast, he will share the 3 important layers of email communication that your company can implement to maximize your conversion rates.

First, Javier will discuss the importance of creating a series of initial communication and sales emails, which will help your sales team communicate with leads quickly, when they're most engaged. Next, he will explain how to use a welcome series of emails to move leads further down the sales funnel. Finally, he will teach you how to use nurture emails to keep leads engaged and interested in your business, so that they know who to contact when they are ready to buy.

Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for optimizing your email marketing campaigns and converting leads into paying customers. With Javier's expert guidance, you'll be able to take your email marketing to the next level and achieve your business goals.

Facility Management Marketing Podcast, helps facility and property service companies navigate the world of email marketing and other marketing strategies. Hosted by marketing expert Javier Lozano, Jr., this podcast is the go-to resource for IFM professionals looking to optimize their email marketing strategies and convert leads into paying customers.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12057240 Thu, 19 Jan 2023 06:00:00 -0700 1428 107 full false Maximize Your Facility Management Marketing During A Recession: Proven Strategies for Growth and Retention Maximize Your Facility Management Marketing During A Recession: Proven Strategies for Growth and Retention Looking for expert insights and strategies for marketing in the facility management industry? Look no further than the Facility Management Marketing Podcast! Hosted by marketing leader Javier Lozano, Jr., this podcast is the go-to resource for facility management professionals looking to stay competitive in today's market, even during tough economic times.

As we all know, the current recession has forced many companies, including facility management companies, to make cuts in various departments - including marketing. However, as Javier will explain, cutting back on marketing efforts is not the answer. Instead, he will share actionable strategies for doing more with less, from budget to staff. He will also teach you how to track and measure key performance indicators (KPIs) that directly impact revenue, so you can get as close as possible to revenue.

If your marketing plans fail, don't worry. Javier will teach you how to fail fast and pivot quickly, so you can stay ahead of the competition. He will also stress the importance of not cutting back on your marketing efforts during recession, this is the time to gain transaction and separate yourself from the competition.

Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for driving revenue and separating your company from the competition. With Javier's expert guidance, you'll be able to navigate the challenges of a recession and stay competitive in today's market.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Looking for expert insights and strategies for marketing in the facility management industry? Look no further than the Facility Management Marketing Podcast! Hosted by marketing leader Javier Lozano, Jr., this podcast is the go-to resource for facility management professionals looking to stay competitive in today's market, even during tough economic times.

As we all know, the current recession has forced many companies, including facility management companies, to make cuts in various departments - including marketing. However, as Javier will explain, cutting back on marketing efforts is not the answer. Instead, he will share actionable strategies for doing more with less, from budget to staff. He will also teach you how to track and measure key performance indicators (KPIs) that directly impact revenue, so you can get as close as possible to revenue.

If your marketing plans fail, don't worry. Javier will teach you how to fail fast and pivot quickly, so you can stay ahead of the competition. He will also stress the importance of not cutting back on your marketing efforts during recession, this is the time to gain transaction and separate yourself from the competition.

Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for driving revenue and separating your company from the competition. With Javier's expert guidance, you'll be able to navigate the challenges of a recession and stay competitive in today's market.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12057227 Tue, 17 Jan 2023 06:00:00 -0700 1781 106 full false Maximize the Efficiency of Your Solo Facility Services Marketing Team with These Expert Tips Maximize the Efficiency of Your Solo Facility Services Marketing Team with These Expert Tips As a facility services professional, you know that running a successful business requires staying on top of a wide range of tasks and responsibilities. 

Marketing is just one piece of the puzzle, but it's a crucial one – especially in today's competitive business environment. If you're a solo marketing professional working for a facility services company, you may feel overwhelmed at times by the demands of your job. But don't worry – in this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert tips for maximizing the efficiency of your solo marketing team. 

By following these strategies, you can streamline your marketing efforts and make the most of your time and resources. 

From prioritizing tasks and delegating where appropriate, to using tools and technologies that help automate marketing processes, Javier will show you how to get the job done right. 

Whether you're just starting out in facility services marketing or you're a seasoned pro looking for ways to improve your efficiency, you won't want to miss this valuable episode.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As a facility services professional, you know that running a successful business requires staying on top of a wide range of tasks and responsibilities. 

Marketing is just one piece of the puzzle, but it's a crucial one – especially in today's competitive business environment. If you're a solo marketing professional working for a facility services company, you may feel overwhelmed at times by the demands of your job. But don't worry – in this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert tips for maximizing the efficiency of your solo marketing team. 

By following these strategies, you can streamline your marketing efforts and make the most of your time and resources. 

From prioritizing tasks and delegating where appropriate, to using tools and technologies that help automate marketing processes, Javier will show you how to get the job done right. 

Whether you're just starting out in facility services marketing or you're a seasoned pro looking for ways to improve your efficiency, you won't want to miss this valuable episode.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12013103 Thu, 12 Jan 2023 06:00:00 -0700 1317 105 full false Grow Your Facility Management Business with These Cross-Industry Marketing Strategies Grow Your Facility Management Business with These Cross-Industry Marketing Strategies Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we explore how you can grow your facility management business by adopting marketing strategies from other industries.

As a facility management professional, you may be well-versed in the marketing tactics and strategies specific to your industry. However, there is always room to learn from other industries and adapt their techniques to fit your business goals.

By looking at successful marketing strategies from outside the facility management industry, you can bring fresh ideas to the table and gain a competitive edge. In this episode, Javier shares practical tips and examples on how you can apply cross-industry marketing strategies to your facility management business.

From leveraging social media influencers to implementing customer loyalty programs, you'll learn how to effectively market your business to attract new clients and retain your current ones.

Don't miss out on this valuable episode filled with actionable advice on how to grow your facility management business through cross-industry marketing strategies. Tune in now and take your marketing efforts to the next level.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we explore how you can grow your facility management business by adopting marketing strategies from other industries.

As a facility management professional, you may be well-versed in the marketing tactics and strategies specific to your industry. However, there is always room to learn from other industries and adapt their techniques to fit your business goals.

By looking at successful marketing strategies from outside the facility management industry, you can bring fresh ideas to the table and gain a competitive edge. In this episode, Javier shares practical tips and examples on how you can apply cross-industry marketing strategies to your facility management business.

From leveraging social media influencers to implementing customer loyalty programs, you'll learn how to effectively market your business to attract new clients and retain your current ones.

Don't miss out on this valuable episode filled with actionable advice on how to grow your facility management business through cross-industry marketing strategies. Tune in now and take your marketing efforts to the next level.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-12013004 Tue, 10 Jan 2023 06:00:00 -0700 1355 104 full false A Flawless 7 Step Social Media Posting Strategy For The CEO of any Facility Management Company A Flawless 7 Step Social Media Posting Strategy For The CEO of any Facility Management Company Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we'll explore how to leverage the power of social media to drive business growth and attract key accounts.

As a CEO of a facility and property management company, you may find yourself stretched thin with little time to devote to social media. But, as a marketing leader, you know that social media can be an invaluable tool for attracting large accounts and scaling your business.

So, how can you make the most of social media while still managing your busy schedule? In this episode, Javier shares a 7-step framework for leveraging your CEO's expertise and experience to create engaging and valuable content for social media platforms like LinkedIn.

By implementing this turnkey and duplicatable strategy, you'll be able to utilize your CEO's knowledge and success to drive business growth and stand out in the crowded facility and property management industry. 

Don't miss this episode of the Facility Management Marketing Podcast for actionable tips on using social media to attract key accounts and scale your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we'll explore how to leverage the power of social media to drive business growth and attract key accounts.

As a CEO of a facility and property management company, you may find yourself stretched thin with little time to devote to social media. But, as a marketing leader, you know that social media can be an invaluable tool for attracting large accounts and scaling your business.

So, how can you make the most of social media while still managing your busy schedule? In this episode, Javier shares a 7-step framework for leveraging your CEO's expertise and experience to create engaging and valuable content for social media platforms like LinkedIn.

By implementing this turnkey and duplicatable strategy, you'll be able to utilize your CEO's knowledge and success to drive business growth and stand out in the crowded facility and property management industry. 

Don't miss this episode of the Facility Management Marketing Podcast for actionable tips on using social media to attract key accounts and scale your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-11925032 Thu, 05 Jan 2023 06:00:00 -0700 1054 103 full false 4 Tactical Strategies On How To Use AI Technology for your IFM Business 4 Tactical Strategies On How To Use AI Technology for your IFM Business Artificial intelligence (AI) software has exploded in popularity in recent months, with open source and free options like Chat GPT making it easier for businesses to create content. But is AI the right choice for your facility services company? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusses the pros and cons of using AI technology to create content, post on social media, write white papers, and more.

Join us as we explore how AI can be used as a tool rather than the sole solution to producing amazing content for your business. 

We'll also cover the four best ways to utilize AI technology without damaging your SEO or organic rankings on Google. 

Don't miss this valuable episode on how to make the most of AI for your facility business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Artificial intelligence (AI) software has exploded in popularity in recent months, with open source and free options like Chat GPT making it easier for businesses to create content. But is AI the right choice for your facility services company? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusses the pros and cons of using AI technology to create content, post on social media, write white papers, and more.

Join us as we explore how AI can be used as a tool rather than the sole solution to producing amazing content for your business. 

We'll also cover the four best ways to utilize AI technology without damaging your SEO or organic rankings on Google. 

Don't miss this valuable episode on how to make the most of AI for your facility business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-11924977 Tue, 03 Jan 2023 06:00:00 -0700 1534 102 full false Grow Your Facility Services Company with These 4 Targeted ABM Marketing Strategies Grow Your Facility Services Company with These 4 Targeted ABM Marketing Strategies Account Based Marketing (ABM) strategies are increasingly being adopted by successful companies as a way to acquire large, key accounts from big brands. But if your facility management company is still relying on traditional methods like cold calling to reach potential clients, it's time to consider a more targeted approach.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares four simple ABM strategies that any company can implement to grow their business. 

From well-planned execution to long-term results, these strategies can be an invaluable tool for driving growth and success in the facility and property management industry. 

Don't miss this valuable episode on how to effectively implement ABM strategies for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Account Based Marketing (ABM) strategies are increasingly being adopted by successful companies as a way to acquire large, key accounts from big brands. But if your facility management company is still relying on traditional methods like cold calling to reach potential clients, it's time to consider a more targeted approach.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares four simple ABM strategies that any company can implement to grow their business. 

From well-planned execution to long-term results, these strategies can be an invaluable tool for driving growth and success in the facility and property management industry. 

Don't miss this valuable episode on how to effectively implement ABM strategies for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-11925000 Thu, 29 Dec 2022 06:00:00 -0700 1576 full false Expert Advice: 7 Reason Your Facility Business Should Stop Tracking Marketing Qualified Leads In 2023 Expert Advice: 7 Reason Your Facility Business Should Stop Tracking Marketing Qualified Leads In 2023 If your facility or property management company is still using Marketing Qualified Leads (MQLs) as a metric of success, it's time to reconsider. 

While MQLs were once a popular way to measure the success of a marketing team, studies have shown that this outdated model can be costly and demoralizing for businesses.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares 7 reasons why your company should stop tracking MQLs and move on to a metric that directly affects company revenue. 

Don't miss this valuable episode on how to better measure the success of your marketing efforts and drive growth for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If your facility or property management company is still using Marketing Qualified Leads (MQLs) as a metric of success, it's time to reconsider. 

While MQLs were once a popular way to measure the success of a marketing team, studies have shown that this outdated model can be costly and demoralizing for businesses.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares 7 reasons why your company should stop tracking MQLs and move on to a metric that directly affects company revenue. 

Don't miss this valuable episode on how to better measure the success of your marketing efforts and drive growth for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. - Facility Management Marketing & Sales Expert Buzzsprout-11924949 Tue, 27 Dec 2022 06:00:00 -0700 1761 100 full false Mastering the Art of Hosting a Successful Facility Management Webinar - Part 2 Mastering the Art of Hosting a Successful Facility Management Webinar - Part 2 In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. 

With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. 

Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. 

With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. 

Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11828669 Thu, 22 Dec 2022 06:00:00 -0700 1655 99 full false Mastering the Art of Hosting a Successful Facility Management Webinar - Part 1 Mastering the Art of Hosting a Successful Facility Management Webinar - Part 1 In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. 

With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. 

Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. 

With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. 

Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11828647 Tue, 20 Dec 2022 06:00:00 -0700 1646 98 full false How and Why You Should Update Old Facility Management Blogs in 2023 How and Why You Should Update Old Facility Management Blogs in 2023 That old blog you wrote 3 years ago… Optimize it. Make it better. Maybe you add more content. Maybe you add some anchor tags, cross-link it with other blogs and content. Or webpages. Improve the images.

There’s a strategy to optimize old blogs you may have written 12+ months ago. The same goes with web pages you have that may be part of your service offering. Either way, in 2023, your Facility Management marketing team should take the time to update content and optimize.

Learn how I’m doing it with some simple tips to move you in the right direction.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> That old blog you wrote 3 years ago… Optimize it. Make it better. Maybe you add more content. Maybe you add some anchor tags, cross-link it with other blogs and content. Or webpages. Improve the images.

There’s a strategy to optimize old blogs you may have written 12+ months ago. The same goes with web pages you have that may be part of your service offering. Either way, in 2023, your Facility Management marketing team should take the time to update content and optimize.

Learn how I’m doing it with some simple tips to move you in the right direction.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11828623 Thu, 15 Dec 2022 06:00:00 -0700 1418 97 full false Your Facility Management Company Isn’t Growing Because You’re Tracking The Wrong Metrics Your Facility Management Company Isn’t Growing Because You’re Tracking The Wrong Metrics Marketing isn’t just “great ideas”... Or hats… pencils… tradeshows… t-shirts… flyers… and other dumb things.

Marketing is also tracking metrics and understanding your numbers.

There are certain channels that generate more revenue for your Facility and Property Management company than other channels… Which one are they? And, do you know how much?

There are certain channels that generate less leads… but deliver the most revenue, but take longer to close. What’s the data there?

Where I’m coming from is that if you can break your numbers down even more and get more granular with your ads… well… things start to change.

In this podcast episode I share how we’re doing that with my company as I head the Marketing department into 2023.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Marketing isn’t just “great ideas”... Or hats… pencils… tradeshows… t-shirts… flyers… and other dumb things.

Marketing is also tracking metrics and understanding your numbers.

There are certain channels that generate more revenue for your Facility and Property Management company than other channels… Which one are they? And, do you know how much?

There are certain channels that generate less leads… but deliver the most revenue, but take longer to close. What’s the data there?

Where I’m coming from is that if you can break your numbers down even more and get more granular with your ads… well… things start to change.

In this podcast episode I share how we’re doing that with my company as I head the Marketing department into 2023.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11828616 Tue, 13 Dec 2022 06:00:00 -0700 1418 96 full false How To Increase Your Facility’s Ad Spend Through A Customer Acquisition Loan Hack How To Increase Your Facility’s Ad Spend Through A Customer Acquisition Loan Hack Credit card companies essentially give you a loan every month, for free, as long as you pay it back within 30 days. One of the best ways to leverage cash.

Now, what if you took that same concept and used it to fund your Paid Acquisition strategy for ads on Google, Facebook, LinkedIn, TikTok, etc?

And, not only if you took that same concept, you continued to increase your budget EVERY month without “dipping” into your bottom line. In essence, having your customers pay for your customer acquisition.

Now, this theory can work, but it takes some planning and understanding of your metrics.

Learn how I’m doing this for our company.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Credit card companies essentially give you a loan every month, for free, as long as you pay it back within 30 days. One of the best ways to leverage cash.

Now, what if you took that same concept and used it to fund your Paid Acquisition strategy for ads on Google, Facebook, LinkedIn, TikTok, etc?

And, not only if you took that same concept, you continued to increase your budget EVERY month without “dipping” into your bottom line. In essence, having your customers pay for your customer acquisition.

Now, this theory can work, but it takes some planning and understanding of your metrics.

Learn how I’m doing this for our company.


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]]> Javier Lozano, Jr. Buzzsprout-11828589 Thu, 08 Dec 2022 06:00:00 -0700 1260 95 full false How To Revamp and Improve Your Facility Services Company Paid Social Strategy In 90 Days How To Revamp and Improve Your Facility Services Company Paid Social Strategy In 90 Days If you are currently running a paid social marketing strategy for your Facility Services company, but it hasn’t been performing well… 

Or… your company has NEVER run a paid social campaign before… then this is a great podcast to listen to.

In this episode I share exactly how to revamp and improve your paid social marketing strategy. Everything from the key metrics to track to how to implement this strategy within 90 days.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you are currently running a paid social marketing strategy for your Facility Services company, but it hasn’t been performing well… 

Or… your company has NEVER run a paid social campaign before… then this is a great podcast to listen to.

In this episode I share exactly how to revamp and improve your paid social marketing strategy. Everything from the key metrics to track to how to implement this strategy within 90 days.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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]]> Javier Lozano, Jr. Buzzsprout-11674012 Tue, 06 Dec 2022 06:00:00 -0700 1182 94 full false A Fail Proof, 4-Part Content Marketing Framework For All Facility and Property Management Brands A Fail Proof, 4-Part Content Marketing Framework For All Facility and Property Management Brands Content marketing isn’t just blogs. Or podcasts. Or social media. It’s all of that… and then some.

Emails. YouTube. Video. Events. Webinars.

If you have content to share… somewhere… then it should be classified as content marketing.

Now this 4-part content marketing framework is essentially a fail proof strategy. It will help any facility or property management company properly execute, implement, optimize and improve their content marketing strategy.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Content marketing isn’t just blogs. Or podcasts. Or social media. It’s all of that… and then some.

Emails. YouTube. Video. Events. Webinars.

If you have content to share… somewhere… then it should be classified as content marketing.

Now this 4-part content marketing framework is essentially a fail proof strategy. It will help any facility or property management company properly execute, implement, optimize and improve their content marketing strategy.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11674007 Thu, 01 Dec 2022 06:00:00 -0700 1512 93 full false 4 Ways To Improve Your Social Media Content For Any Facility Services Company 4 Ways To Improve Your Social Media Content For Any Facility Services Company Posting on Social Media is almost it’s own animal. You can’t approach a social media posting strategy the same as you would an email strategy. Or a blogging strategy. Or even a webinar strategy.

Heck, you can’t even apply the same posting strategy on 4 different social channels. 

Each social media channel is it’s own animal as well.

In this episode, I share 4 simple tips that any facility services company can implement quickly and effectively to get better results on their social media posting strategy.

And yes… there’s a strategy to it.

Send us Fan Mail

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Posting on Social Media is almost it’s own animal. You can’t approach a social media posting strategy the same as you would an email strategy. Or a blogging strategy. Or even a webinar strategy.

Heck, you can’t even apply the same posting strategy on 4 different social channels. 

Each social media channel is it’s own animal as well.

In this episode, I share 4 simple tips that any facility services company can implement quickly and effectively to get better results on their social media posting strategy.

And yes… there’s a strategy to it.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11674000 Tue, 29 Nov 2022 06:00:00 -0700 1320 92 full false 4 Functions To A Headline That Will Create More Business Opportunities For Your IFM Company 4 Functions To A Headline That Will Create More Business Opportunities For Your IFM Company There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads.

However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation.

A headline is almost like your “elevator pitch”. If you can’t sum up what your business does in 30 seconds or less you’ll never get a follow up question.

Headlines are the same… but much shorter. If you can’t sum up what you do, who you serve, and how you do it… in under 10 words… well… you’re dead in the water.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads.

However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation.

A headline is almost like your “elevator pitch”. If you can’t sum up what your business does in 30 seconds or less you’ll never get a follow up question.

Headlines are the same… but much shorter. If you can’t sum up what you do, who you serve, and how you do it… in under 10 words… well… you’re dead in the water.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11667683 Thu, 24 Nov 2022 06:00:00 -0700 1143 91 full false The #1 Reason Why You Should Stop Consuming Knowledge And Start Publishing Content In The Facility Management Industry The #1 Reason Why You Should Stop Consuming Knowledge And Start Publishing Content In The Facility Management Industry We are all guilty of consuming so much knowledge that we take it in… then do nothing with it. We all want to be students of the game. Students of an industry. But, we’re all afraid to become the teacher. We’re all afraid to hit the “publish” button. We’re all afraid to voice an opinion that may draw attention… and negative at that.

Today I’m telling you that in order to grow your Facility Services company, you need to stop consuming content (except this podcast) and start publishing frequently.

And, if you’re afraid of sharing your knowledge, I’ll tell you a few stories to help you get around that.

Send us Fan Mail

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> We are all guilty of consuming so much knowledge that we take it in… then do nothing with it. We all want to be students of the game. Students of an industry. But, we’re all afraid to become the teacher. We’re all afraid to hit the “publish” button. We’re all afraid to voice an opinion that may draw attention… and negative at that.

Today I’m telling you that in order to grow your Facility Services company, you need to stop consuming content (except this podcast) and start publishing frequently.

And, if you’re afraid of sharing your knowledge, I’ll tell you a few stories to help you get around that.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11667672 Tue, 22 Nov 2022 06:00:00 -0700 960 90 full false 10 Things I Wish I Knew About Brand Marketing… 10 Years Ago 10 Things I Wish I Knew About Brand Marketing… 10 Years Ago If your Facility Service Company is not focused on Brand Marketing, then you’re missing out on an opportunity to establish your business (and your personal brand) as the leader in the IFM or Property Management space.

In this episode I share 10 things I wish I knew (or did) with branding…. 10 years ago. And, keep in mind, I only started the “brand play” about 4+ years ago. And, boy am I happy I did.

I’ve made connections and gained business because I built up my personal brand, which rubbed off into the brand for my current CMO role.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If your Facility Service Company is not focused on Brand Marketing, then you’re missing out on an opportunity to establish your business (and your personal brand) as the leader in the IFM or Property Management space.

In this episode I share 10 things I wish I knew (or did) with branding…. 10 years ago. And, keep in mind, I only started the “brand play” about 4+ years ago. And, boy am I happy I did.

I’ve made connections and gained business because I built up my personal brand, which rubbed off into the brand for my current CMO role.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11667652 Thu, 17 Nov 2022 06:00:00 -0700 1426 89 full false 9 Reasons Why Every IFM Should Launch A Podcast In 2023 9 Reasons Why Every IFM Should Launch A Podcast In 2023 If you have a Facility Management company and you don’t have a podcast today, you’re leaving thousands (if not millions) of dollars on the table. 

In this episode I share 9 reasons why IFM company needs to have a podcast. And… let’s be honest. There are PLENTY of ways to monetize on a podcast.

Enjoy!


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Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you have a Facility Management company and you don’t have a podcast today, you’re leaving thousands (if not millions) of dollars on the table. 

In this episode I share 9 reasons why IFM company needs to have a podcast. And… let’s be honest. There are PLENTY of ways to monetize on a podcast.

Enjoy!


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11667636 Tue, 15 Nov 2022 06:00:00 -0700 1344 88 full false How to Play Offense With Your Marketing Strategy for Your Facility and Property Management Company How to Play Offense With Your Marketing Strategy for Your Facility and Property Management Company The key to having a successful marketing department is to script your marketing campaigns and strategies ahead of time.

In this episode I share why you want to play offense with  your marketing strategies and not always defense.


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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> The key to having a successful marketing department is to script your marketing campaigns and strategies ahead of time.

In this episode I share why you want to play offense with  your marketing strategies and not always defense.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11651679 Thu, 10 Nov 2022 06:00:00 -0700 1336 87 full false The 4 Most Successful Marketing Strategies For Any IFM Business The 4 Most Successful Marketing Strategies For Any IFM Business If you want to have a successful attempt at launching marketing campaigns, initiatives, etc – then you need to follow 1 (or all 4) marketing strategies mentioned in this podcast episode.

I share the exact 4 strategies (and some tactics within those strategies) that have made me a successful CMO. And, these strategies have been proven to work in the facility and property management industry through some previous marketing implementations.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you want to have a successful attempt at launching marketing campaigns, initiatives, etc – then you need to follow 1 (or all 4) marketing strategies mentioned in this podcast episode.

I share the exact 4 strategies (and some tactics within those strategies) that have made me a successful CMO. And, these strategies have been proven to work in the facility and property management industry through some previous marketing implementations.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11651664 Tue, 08 Nov 2022 06:00:00 -0700 2142 86 full false How to create a successful marketing hypothesis for your facility services company How to create a successful marketing hypothesis for your facility services company A successful marketing plan isn’t just a great idea. Even better… a successful facility services marketing leader doesn’t just create cool things…

Marketing sometimes is just a bet, based on theories. Better said… marketing is the act of creating a hypothesis that supports your theory which will eventually impact your sales pipeline and directly grow company revenue.

So, how do you create a marketing hypothesis for your facility or property services company??

Easy… go back to your 6th grade science class. Or… just listen to this podcast :-) 

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> A successful marketing plan isn’t just a great idea. Even better… a successful facility services marketing leader doesn’t just create cool things…

Marketing sometimes is just a bet, based on theories. Better said… marketing is the act of creating a hypothesis that supports your theory which will eventually impact your sales pipeline and directly grow company revenue.

So, how do you create a marketing hypothesis for your facility or property services company??

Easy… go back to your 6th grade science class. Or… just listen to this podcast :-) 

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11621614 Thu, 03 Nov 2022 06:00:00 -0600 1927 85 full false Every Facility and Property Management leader should stop going to the marketing department with a “new” ideas Every Facility and Property Management leader should stop going to the marketing department with a “new” ideas The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.” 

Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close.

That’s not an idea. It’s a strategy.

A well respected and strong marketing leader provides marketing strategies and creates the best plan of attack to execute it correctly.

In this episode, I share how “ideas” can actually hurt the marketing direction of your facility or property management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.” 

Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close.

That’s not an idea. It’s a strategy.

A well respected and strong marketing leader provides marketing strategies and creates the best plan of attack to execute it correctly.

In this episode, I share how “ideas” can actually hurt the marketing direction of your facility or property management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11554468 Tue, 01 Nov 2022 06:00:00 -0600 1839 84 full false Why every Facility Management company should build a media company instead of a marketing team Why every Facility Management company should build a media company instead of a marketing team Most Facility companies try to simply build… a business. A company. However, that’s the wrong approach. Especially in todays digital age. And, if you want to succeed in 2023, building a media company is paramount. If not a game changing strategy.

But, why should you build a media company? How do you build a media company? What’s needed to build a media company. Who do you need at the helm to build a media company?

Listen to this episode to learn exactly how I’ve done and other successful companies have built a media company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Most Facility companies try to simply build… a business. A company. However, that’s the wrong approach. Especially in todays digital age. And, if you want to succeed in 2023, building a media company is paramount. If not a game changing strategy.

But, why should you build a media company? How do you build a media company? What’s needed to build a media company. Who do you need at the helm to build a media company?

Listen to this episode to learn exactly how I’ve done and other successful companies have built a media company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11554463 Thu, 27 Oct 2022 06:00:00 -0600 1282 83 full false All FM company’s marketing strategies should be built like Rome and not like a free flowing approach All FM company’s marketing strategies should be built like Rome and not like a free flowing approach In order to successfully run a marketing department in you facility or property management company, you need to have structure. Just like Rome was built. It was built on a solid foundation. With an ultimate goal.

So many people believe that marketing should be creative, free-flowing, limitless, etc. Yet, so many people also want results from marketing.

In this episode I share exactly how a marketing should look like in order to help it generate your IFM business more revenue. Because that is the ultimate goal.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In order to successfully run a marketing department in you facility or property management company, you need to have structure. Just like Rome was built. It was built on a solid foundation. With an ultimate goal.

So many people believe that marketing should be creative, free-flowing, limitless, etc. Yet, so many people also want results from marketing.

In this episode I share exactly how a marketing should look like in order to help it generate your IFM business more revenue. Because that is the ultimate goal.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11554455 Tue, 25 Oct 2022 06:00:00 -0600 1224 82 full false 3 Reason why FM businesses should separate sales leadership and marketing leadership 3 Reason why FM businesses should separate sales leadership and marketing leadership Possibly the most controversial topic, but your facility services company shouldn’t have a VP of Sales and Marketing. They should have a VP of Sales. Then have a separate hire as the VP of Marketing.

In this podcast, I break down how combining Sales and Marketing into 1 department and 1 leader is not only hurting your FM business, it’s wasting valuable resources, time, and money.

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Possibly the most controversial topic, but your facility services company shouldn’t have a VP of Sales and Marketing. They should have a VP of Sales. Then have a separate hire as the VP of Marketing.

In this podcast, I break down how combining Sales and Marketing into 1 department and 1 leader is not only hurting your FM business, it’s wasting valuable resources, time, and money.

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]]> Javier Lozano, Jr. Buzzsprout-11398123 Thu, 20 Oct 2022 06:00:00 -0600 2098 81 full false Multiply Your Facility Management Marketing Success with These 2 Key Objectives Multiply Your Facility Management Marketing Success with These 2 Key Objectives As a facility management marketing expert I track all sorts of metrics and KPIs for all of our marketing strategies.

Yes, they are a ton of numbers to track. But, these numbers allow us to understand if we need to add more fuel to a strategy that is crushing it for us, while also placing a hold and pivot on other areas.

However, with all these metrics we track – there are only 2 objectives that your CEO is going to care about. This podcast episode will share them with you.

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As a facility management marketing expert I track all sorts of metrics and KPIs for all of our marketing strategies.

Yes, they are a ton of numbers to track. But, these numbers allow us to understand if we need to add more fuel to a strategy that is crushing it for us, while also placing a hold and pivot on other areas.

However, with all these metrics we track – there are only 2 objectives that your CEO is going to care about. This podcast episode will share them with you.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11398113 Tue, 18 Oct 2022 06:00:00 -0600 1443 80 full false Achieve Marketing Success for Your Facility Services Business with These 5 Key Focuses Achieve Marketing Success for Your Facility Services Business with These 5 Key Focuses Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we delve into the importance of focusing on key areas as a marketing leader in the facility services industry. 

With years of experience as a CMO at an emerging tech company, Javier shares his insights and strategies for ensuring marketing initiatives are successful. 

Whether you're just starting out in your marketing career or are an experienced pro, this episode has something for everyone. 

Tune in to learn more about how to stay accountable and demonstrate the effectiveness of your marketing strategies to your team and stakeholders. 

Don't miss out on this valuable information on how to succeed in the competitive world of facility management marketing.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we delve into the importance of focusing on key areas as a marketing leader in the facility services industry. 

With years of experience as a CMO at an emerging tech company, Javier shares his insights and strategies for ensuring marketing initiatives are successful. 

Whether you're just starting out in your marketing career or are an experienced pro, this episode has something for everyone. 

Tune in to learn more about how to stay accountable and demonstrate the effectiveness of your marketing strategies to your team and stakeholders. 

Don't miss out on this valuable information on how to succeed in the competitive world of facility management marketing.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11398095 Thu, 13 Oct 2022 06:00:00 -0600 1685 79 full false Skyrocket Your Facility Services Website Traffic By Over 700% with This Step-by-Step Plan Skyrocket Your Facility Services Website Traffic By Over 700% with This Step-by-Step Plan Are you struggling to get traction with your facility management marketing efforts? Do you feel like you're spinning your wheels without seeing the results you want? 

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn how to transform your marketing strategy and see real results. 

With over 18 months of experience helping an Inc 5000 client in the facility services space, Javier shares the exact steps he took to increase website traffic by a staggering 700%. 

Don't miss out on this valuable insight and actionable advice for your own FM business. Tune in to the Facility Management Marketing Podcast and take the first step towards marketing success.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to get traction with your facility management marketing efforts? Do you feel like you're spinning your wheels without seeing the results you want? 

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn how to transform your marketing strategy and see real results. 

With over 18 months of experience helping an Inc 5000 client in the facility services space, Javier shares the exact steps he took to increase website traffic by a staggering 700%. 

Don't miss out on this valuable insight and actionable advice for your own FM business. Tune in to the Facility Management Marketing Podcast and take the first step towards marketing success.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11398084 Tue, 11 Oct 2022 06:00:00 -0600 2150 78 full false Expert Insight: Not Letting Your Sales Team's Feedback Determine Your Facility Management Business' Marketing Strategy Expert Insight: Not Letting Your Sales Team's Feedback Determine Your Facility Management Business' Marketing Strategy If you're a marketing leader or coordinator in the facility management industry, you know that staying ahead of the competition is crucial for success. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his insights on how to stay ahead of the curve in the constantly evolving world of marketing. 

From keeping up with the latest trends and technologies to finding new ways to engage your audience, this episode is packed with valuable tips and strategies that can help you stay ahead of the game. 

Whether you're just starting out in facility management marketing or have been in the industry for years, this episode is a must-listen for anyone looking to take their marketing efforts to the next level. 

So tune in and learn how to stay ahead of the competition in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you're a marketing leader or coordinator in the facility management industry, you know that staying ahead of the competition is crucial for success. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his insights on how to stay ahead of the curve in the constantly evolving world of marketing. 

From keeping up with the latest trends and technologies to finding new ways to engage your audience, this episode is packed with valuable tips and strategies that can help you stay ahead of the game. 

Whether you're just starting out in facility management marketing or have been in the industry for years, this episode is a must-listen for anyone looking to take their marketing efforts to the next level. 

So tune in and learn how to stay ahead of the competition in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11364296 Thu, 06 Oct 2022 06:00:00 -0600 1566 full false Increase Your Facility and Property Management Company's Ad Spend Results with This 8 to 1 ROAS Strategy Increase Your Facility and Property Management Company's Ad Spend Results with This 8 to 1 ROAS Strategy In this episode, we delve into the world of ROAS and how it can help your facility and property management company succeed.

As a marketing leader, it's important to track the effectiveness of your campaigns and make sure you're getting a good return on your ad spend. However, calculating ROAS can be challenging, especially if you're just starting out and don't have a lot of money to spend on ads.

In this episode, Javier shares his team's experience with evaluating different ads on various channels and achieving an impressive 8 to 1 ROAS. If you want to improve the ROI of your marketing efforts, this episode is a must-listen.

But ROAS isn't the only factor to consider when it comes to marketing in the facility and property management space. That's why Javier covers a range of topics on his podcast, from social media strategies to email marketing tips and beyond. 

Tune in to the Facility Management Marketing Podcast to learn from the best in the business and take your marketing efforts to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode, we delve into the world of ROAS and how it can help your facility and property management company succeed.

As a marketing leader, it's important to track the effectiveness of your campaigns and make sure you're getting a good return on your ad spend. However, calculating ROAS can be challenging, especially if you're just starting out and don't have a lot of money to spend on ads.

In this episode, Javier shares his team's experience with evaluating different ads on various channels and achieving an impressive 8 to 1 ROAS. If you want to improve the ROI of your marketing efforts, this episode is a must-listen.

But ROAS isn't the only factor to consider when it comes to marketing in the facility and property management space. That's why Javier covers a range of topics on his podcast, from social media strategies to email marketing tips and beyond. 

Tune in to the Facility Management Marketing Podcast to learn from the best in the business and take your marketing efforts to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11364279 Tue, 04 Oct 2022 06:00:00 -0600 1439 76 full false Attract Your Ideal Customer in the Facility and Property Management Industry with 3 Unknown Strategies Attract Your Ideal Customer in the Facility and Property Management Industry with 3 Unknown Strategies Are you struggling to stand out in a crowded facility and property management market? Are you tired of competing on price and looking for a way to differentiate your business? 

If so, then this podcast episode is for you.

In this episode, host Javier Lozano, Jr. shares 3 powerful and virtually unknown strategies for differentiating your facility and property management company from the competition. These strategies are easy to implement and can have a big impact on your marketing success.

By understanding your unique selling points and focusing on them in your marketing efforts, you can attract your dream customers and stand out in a crowded market. 

Don't miss this valuable episode packed with actionable tips for improving your marketing efforts and attracting more business to your facility and property management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to stand out in a crowded facility and property management market? Are you tired of competing on price and looking for a way to differentiate your business? 

If so, then this podcast episode is for you.

In this episode, host Javier Lozano, Jr. shares 3 powerful and virtually unknown strategies for differentiating your facility and property management company from the competition. These strategies are easy to implement and can have a big impact on your marketing success.

By understanding your unique selling points and focusing on them in your marketing efforts, you can attract your dream customers and stand out in a crowded market. 

Don't miss this valuable episode packed with actionable tips for improving your marketing efforts and attracting more business to your facility and property management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11363961 Thu, 29 Sep 2022 06:00:00 -0600 1452 75 full false Boost Your FM's Email Open Rate by Over 100% with This Simple Change Boost Your FM's Email Open Rate by Over 100% with This Simple Change In this episode, we explore the power of email marketing and how it can be a game-changer for your facility management business. 

With email privacy laws on the rise, it's important to stay up-to-date on the latest strategies to ensure your emails are being opened and read by your target audience.

Join Javier as he shares his own experience of struggling with low email open rates and how implementing one simple transition helped increase open rates by over 100%. Discover how this strategy can be easily adapted for your facility management company and start seeing results in your email marketing efforts.

Whether you're new to email marketing or looking to boost your current efforts, this podcast episode is a must-listen for any facility and property management professional looking to make the most of their marketing strategy.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode, we explore the power of email marketing and how it can be a game-changer for your facility management business. 

With email privacy laws on the rise, it's important to stay up-to-date on the latest strategies to ensure your emails are being opened and read by your target audience.

Join Javier as he shares his own experience of struggling with low email open rates and how implementing one simple transition helped increase open rates by over 100%. Discover how this strategy can be easily adapted for your facility management company and start seeing results in your email marketing efforts.

Whether you're new to email marketing or looking to boost your current efforts, this podcast episode is a must-listen for any facility and property management professional looking to make the most of their marketing strategy.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11363944 Tue, 27 Sep 2022 06:00:00 -0600 2063 74 full false Launch Your Own Successful Facility and Property Management Podcast with These Expert Tips Launch Your Own Successful Facility and Property Management Podcast with These Expert Tips Are you looking to establish yourself and your business as the go-to experts in the field? A podcast is the perfect way to do so, and in this episode, you'll learn how to launch your own successful FM or PM podcast. 

Welcome to the Facility Management Marketing Podcast, where host Javier Lozano Jr. shares insights and strategies to help your facility and property management company grow and succeed. In this episode, Javier will be discussing the benefits and steps to starting your own facility management podcast.

From the importance of having a podcast to the tools you'll need to record weekly episodes, Javier will walk you through the process and provide tips and tricks for success.

Don't miss this opportunity to take your facility and property management business to the next level and establish your brand as a thought leader in the industry. Tune in to the Facility Management Marketing Podcast and learn how to start your own FM or PM podcast today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you looking to establish yourself and your business as the go-to experts in the field? A podcast is the perfect way to do so, and in this episode, you'll learn how to launch your own successful FM or PM podcast. 

Welcome to the Facility Management Marketing Podcast, where host Javier Lozano Jr. shares insights and strategies to help your facility and property management company grow and succeed. In this episode, Javier will be discussing the benefits and steps to starting your own facility management podcast.

From the importance of having a podcast to the tools you'll need to record weekly episodes, Javier will walk you through the process and provide tips and tricks for success.

Don't miss this opportunity to take your facility and property management business to the next level and establish your brand as a thought leader in the industry. Tune in to the Facility Management Marketing Podcast and learn how to start your own FM or PM podcast today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11363930 Thu, 22 Sep 2022 06:00:00 -0600 3142 73 full false Grow Your Facility Services Business with This Proven Sales System Grow Your Facility Services Business with This Proven Sales System As a facility management professional, it's important to stay up-to-date on the latest marketing strategies and tactics in order to effectively promote your business and attract new clients. 

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn the ins and outs of a proven sales system and how understanding it can improve your marketing efforts. 

From improving your ad copy and website content to highlighting pain points and crafting compelling headlines, this episode is a must-listen for any marketing leader or coordinator in the FM industry. 

Tune in to get the Sales 101 approach and take your marketing to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As a facility management professional, it's important to stay up-to-date on the latest marketing strategies and tactics in order to effectively promote your business and attract new clients. 

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn the ins and outs of a proven sales system and how understanding it can improve your marketing efforts. 

From improving your ad copy and website content to highlighting pain points and crafting compelling headlines, this episode is a must-listen for any marketing leader or coordinator in the FM industry. 

Tune in to get the Sales 101 approach and take your marketing to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11322951 Tue, 20 Sep 2022 06:00:00 -0600 2352 72 full false Enhance Your ROI on Facility Management Digital Ads with These Expert Strategies Enhance Your ROI on Facility Management Digital Ads with These Expert Strategies Are you tired of running ads on LinkedIn, Google, Facebook, or any other digital platform without seeing a return on your investment? 

It can be frustrating to pour time and money into digital ads without seeing results, but it doesn't have to be that way. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr shares his formula for running successful digital ads. 

By understanding how to properly target, run, and optimize your ads, you can achieve a positive return on your investment and drive growth for your facility management business. 

Don't let the art and science of digital advertising hold you back any longer. Tune in to this episode to learn how to run effective ads and get the results you deserve.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you tired of running ads on LinkedIn, Google, Facebook, or any other digital platform without seeing a return on your investment? 

It can be frustrating to pour time and money into digital ads without seeing results, but it doesn't have to be that way. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr shares his formula for running successful digital ads. 

By understanding how to properly target, run, and optimize your ads, you can achieve a positive return on your investment and drive growth for your facility management business. 

Don't let the art and science of digital advertising hold you back any longer. Tune in to this episode to learn how to run effective ads and get the results you deserve.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11322941 Thu, 15 Sep 2022 06:00:00 -0600 2216 71 full false Ethically Build a Strong Email List for Your FM Business with These Proven Strategies Ethically Build a Strong Email List for Your FM Business with These Proven Strategies In this episode, host Javier Lozano Jr. shares his expert insights on the power of email lists in driving growth for your company.

Are you tired of struggling to generate new leads and close deals? Do you feel like you're always fighting for attention in a crowded market? 

Building an email list can be a game-changing solution for your facility management company. With a strong and engaged email list, you can create a reliable source of new business, strengthen your relationships with clients, and position yourself as a thought leader in your industry.

But how do you go about building an email list? And once you have it, how do you turn it into revenue for your business? 

Javier shares his own experiences building and leveraging an email list, as well as practical tips and tactics you can use to do the same. Whether you're just starting out or you're looking to take your marketing efforts to the next level, this episode is a must-listen for any IFM business looking to grow and thrive.

Tune in now to learn how building an email list can transform your facility management company and drive success for years to come.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode, host Javier Lozano Jr. shares his expert insights on the power of email lists in driving growth for your company.

Are you tired of struggling to generate new leads and close deals? Do you feel like you're always fighting for attention in a crowded market? 

Building an email list can be a game-changing solution for your facility management company. With a strong and engaged email list, you can create a reliable source of new business, strengthen your relationships with clients, and position yourself as a thought leader in your industry.

But how do you go about building an email list? And once you have it, how do you turn it into revenue for your business? 

Javier shares his own experiences building and leveraging an email list, as well as practical tips and tactics you can use to do the same. Whether you're just starting out or you're looking to take your marketing efforts to the next level, this episode is a must-listen for any IFM business looking to grow and thrive.

Tune in now to learn how building an email list can transform your facility management company and drive success for years to come.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145781 Tue, 13 Sep 2022 06:00:00 -0600 2016 70 full false Deliver the Ultimate Customer Experience for Your FM Business with These Disney-Inspired Strategies Deliver the Ultimate Customer Experience for Your FM Business with These Disney-Inspired Strategies In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the key strategies and practices that Disney uses to deliver exceptional service and how they can be applied to your Facility or Property Management company. 

From creating a personalized experience for your clients to going above and beyond to exceed their expectations, learn how you can take your service to the next level and stand out in a crowded market. 

Whether you're just starting out or have been in the industry for years, these proven techniques can help you boost customer satisfaction, retain clients, and grow your business. 

Don't miss out on this valuable opportunity to learn from one of the world's leading companies in customer service. Tune in now to start delivering the Disney-level experience to your clients and stand out in the Facility Management industry.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the key strategies and practices that Disney uses to deliver exceptional service and how they can be applied to your Facility or Property Management company. 

From creating a personalized experience for your clients to going above and beyond to exceed their expectations, learn how you can take your service to the next level and stand out in a crowded market. 

Whether you're just starting out or have been in the industry for years, these proven techniques can help you boost customer satisfaction, retain clients, and grow your business. 

Don't miss out on this valuable opportunity to learn from one of the world's leading companies in customer service. Tune in now to start delivering the Disney-level experience to your clients and stand out in the Facility Management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145731 Thu, 08 Sep 2022 06:00:00 -0600 2409 69 full false Establish Your Facility Management Company as the Leading Expert in Your Space Establish Your Facility Management Company as the Leading Expert in Your Space If you want to position yourself as the go-to expert in the facility management industry, this episode of the Facility Management Marketing Podcast is for you. 

This episode explores the steps you can take to establish yourself as an authority in your field. From building credibility and authority through content creation to networking with industry leaders, Javier shares his insights on how you can position yourself as the expert in the facility management space. 

Whether you're a CEO, CXO, or marketing leader, this episode is packed with valuable tips and strategies that can help you grow your business and stand out in a crowded market. 

So, if you want to be the go-to expert in facility management, be sure to tune in to this episode of the Facility Management Marketing Podcast.

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you want to position yourself as the go-to expert in the facility management industry, this episode of the Facility Management Marketing Podcast is for you. 

This episode explores the steps you can take to establish yourself as an authority in your field. From building credibility and authority through content creation to networking with industry leaders, Javier shares his insights on how you can position yourself as the expert in the facility management space. 

Whether you're a CEO, CXO, or marketing leader, this episode is packed with valuable tips and strategies that can help you grow your business and stand out in a crowded market. 

So, if you want to be the go-to expert in facility management, be sure to tune in to this episode of the Facility Management Marketing Podcast.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145698 Tue, 06 Sep 2022 06:00:00 -0600 2381 68 full false Generate Years of New Business for Your Facility Management Company with This Expert Public Relations Hack Generate Years of New Business for Your Facility Management Company with This Expert Public Relations Hack Are you tired of struggling to get your facility or property management company noticed in a crowded market? 

Are you ready to stand out and attract top-quality clients? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven strategy for getting featured in local news and increasing authority and trust for your business. 

By following a simple process, you can leverage the power of media coverage to boost your brand and attract new clients. 

Don't miss this opportunity to take your business to the next level - listen now to learn how to get featured in your local news station.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you tired of struggling to get your facility or property management company noticed in a crowded market? 

Are you ready to stand out and attract top-quality clients? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven strategy for getting featured in local news and increasing authority and trust for your business. 

By following a simple process, you can leverage the power of media coverage to boost your brand and attract new clients. 

Don't miss this opportunity to take your business to the next level - listen now to learn how to get featured in your local news station.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145654 Thu, 01 Sep 2022 06:00:00 -0600 2926 67 full false Transform Your Facility Management Business with This Fresh Perspective on Lead Generation Transform Your Facility Management Business with This Fresh Perspective on Lead Generation If you're tired of the constant back-and-forth between sales and marketing, and you want to establish a clear definition of a qualified lead for your facility and property management business, this episode is for you. 

In it, host Javier Lozano Jr. shares the importance of defining what a qualified lead means for your company, and how to set clear parameters to ensure that sales and marketing are working towards the same goals. 

You'll learn how to create a lead scoring system, what key metrics to consider, and how to use this information to improve the efficiency and effectiveness of your marketing efforts. 

Don't let confusion and misalignment hold your company back – tune in to this episode of the Facility Management Marketing Podcast to get the tools you need to succeed.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you're tired of the constant back-and-forth between sales and marketing, and you want to establish a clear definition of a qualified lead for your facility and property management business, this episode is for you. 

In it, host Javier Lozano Jr. shares the importance of defining what a qualified lead means for your company, and how to set clear parameters to ensure that sales and marketing are working towards the same goals. 

You'll learn how to create a lead scoring system, what key metrics to consider, and how to use this information to improve the efficiency and effectiveness of your marketing efforts. 

Don't let confusion and misalignment hold your company back – tune in to this episode of the Facility Management Marketing Podcast to get the tools you need to succeed.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145645 Tue, 30 Aug 2022 06:00:00 -0600 1273 66 full false Boost Your Marketing Success by Only Listening to Marketing Expert's Opinions Boost Your Marketing Success by Only Listening to Marketing Expert's Opinions As the host of the Facility Management Marketing Podcast, I understand the importance of staying focused and staying true to your marketing strategy. In this episode, I share my insights on how to filter out the noise and focus on what truly matters in marketing your facility management or property management business.

Whether you're a seasoned marketing professional or just starting out, it can be overwhelming to navigate the constantly changing world of marketing. That's why it's essential to have a clear plan and stay true to your strategy, even when faced with outside opinions and distractions.

In this episode, I discuss the importance of staying focused and how to filter out the noise in order to effectively market your business. Tune in to learn how to stay true to your marketing strategy and achieve success in the facility management and property management space.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As the host of the Facility Management Marketing Podcast, I understand the importance of staying focused and staying true to your marketing strategy. In this episode, I share my insights on how to filter out the noise and focus on what truly matters in marketing your facility management or property management business.

Whether you're a seasoned marketing professional or just starting out, it can be overwhelming to navigate the constantly changing world of marketing. That's why it's essential to have a clear plan and stay true to your strategy, even when faced with outside opinions and distractions.

In this episode, I discuss the importance of staying focused and how to filter out the noise in order to effectively market your business. Tune in to learn how to stay true to your marketing strategy and achieve success in the facility management and property management space.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145639 Thu, 25 Aug 2022 06:00:00 -0600 2338 65 full false Grow Your Facility Services Company with This Often Missed Email Marketing Hack Grow Your Facility Services Company with This Often Missed Email Marketing Hack This one little email hack can help your IFM business improve your messaging, create better arguments, and assist your Sales team close more deals.

Yet, it’s overlooked. Even by me at times.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> This one little email hack can help your IFM business improve your messaging, create better arguments, and assist your Sales team close more deals.

Yet, it’s overlooked. Even by me at times.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145618 Tue, 23 Aug 2022 06:00:00 -0600 1039 64 full false Differentiate Your Facility and Property Management Business with This Unique Positioning Strategy Differentiate Your Facility and Property Management Business with This Unique Positioning Strategy As a CXO, founder, or senior level FM leader, positioning yourself as an attractive character is key to standing out in the crowded facility and property management industry. 

This powerful strategy is used by a wide range of businesses, from movies and sports teams to online brands and Fortune companies.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusses how to create an attractive character for your business and how it can help you grow and scale, while also setting you apart from your competition. 

While it may seem easy in theory, implementing this strategy takes dedicated focus, planning, and strategizing. 

Don't miss this valuable episode on how to take your facility or property management business to the next level with an attractive character. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As a CXO, founder, or senior level FM leader, positioning yourself as an attractive character is key to standing out in the crowded facility and property management industry. 

This powerful strategy is used by a wide range of businesses, from movies and sports teams to online brands and Fortune companies.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusses how to create an attractive character for your business and how it can help you grow and scale, while also setting you apart from your competition. 

While it may seem easy in theory, implementing this strategy takes dedicated focus, planning, and strategizing. 

Don't miss this valuable episode on how to take your facility or property management business to the next level with an attractive character. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145608 Thu, 18 Aug 2022 06:00:00 -0600 2308 63 full false Grow Your Facility Management Business in 2023 with These 3 Types of Traffic Grow Your Facility Management Business in 2023 with These 3 Types of Traffic Are you tired of watching other companies scale and grow at a rapid pace while your facility or property management business struggles to keep up? 

It could be that they have a better understanding of the different types of traffic and how to navigate it into their business. 

Traffic is like a river, with various branches and streams that can diverge from the main flow. Understanding these different types of traffic is essential for effectively directing it into your business.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the three types of traffic and how to use them to your advantage. 

Don't miss this valuable episode on how to drive growth for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you tired of watching other companies scale and grow at a rapid pace while your facility or property management business struggles to keep up? 

It could be that they have a better understanding of the different types of traffic and how to navigate it into their business. 

Traffic is like a river, with various branches and streams that can diverge from the main flow. Understanding these different types of traffic is essential for effectively directing it into your business.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the three types of traffic and how to use them to your advantage. 

Don't miss this valuable episode on how to drive growth for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11145599 Tue, 16 Aug 2022 06:00:00 -0600 2105 62 full false Unleash Your Facility Business' Revenue with These 5 Paid Advertising Techniques Unleash Your Facility Business' Revenue with These 5 Paid Advertising Techniques Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we explore the ways in which you can increase revenue for your facility or property management company using paid ads on platforms like Google and LinkedIn.

If you're running ads but not seeing an increase in revenue, it's likely that something is off. However, don't worry – it's fixable. In this episode, we share five strategies you can use to maximize the return on your ad spend and drive growth for your business.

Even if you're new to paid advertising, this episode is a must-listen. We've got you covered with practical tips on how to launch a successful ad campaign for your facility or property management company. Tune in now to learn more

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we explore the ways in which you can increase revenue for your facility or property management company using paid ads on platforms like Google and LinkedIn.

If you're running ads but not seeing an increase in revenue, it's likely that something is off. However, don't worry – it's fixable. In this episode, we share five strategies you can use to maximize the return on your ad spend and drive growth for your business.

Even if you're new to paid advertising, this episode is a must-listen. We've got you covered with practical tips on how to launch a successful ad campaign for your facility or property management company. Tune in now to learn more

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11027816 Thu, 11 Aug 2022 07:00:00 -0600 2276 61 full false Unlock the Full Potential of Your Facility Management Business By Not Using A SWOT Analysis Unlock the Full Potential of Your Facility Management Business By Not Using A SWOT Analysis Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we explore the limitations of traditional SWOT analysis and why it may not be the best tool for evaluating the success of your facility and property management business.

SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a commonly used method for evaluating a company's internal and external factors. However, it can be outdated and fail to provide a comprehensive picture of your business's performance.

Join us in this episode as we discuss why your facility management company should consider alternative methods for determining success and how to effectively evaluate your business's performance in today's marketplace. 

Don't miss this valuable episode on how to stay ahead of the competition and drive growth for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we explore the limitations of traditional SWOT analysis and why it may not be the best tool for evaluating the success of your facility and property management business.

SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a commonly used method for evaluating a company's internal and external factors. However, it can be outdated and fail to provide a comprehensive picture of your business's performance.

Join us in this episode as we discuss why your facility management company should consider alternative methods for determining success and how to effectively evaluate your business's performance in today's marketplace. 

Don't miss this valuable episode on how to stay ahead of the competition and drive growth for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11027781 Tue, 09 Aug 2022 07:00:00 -0600 2140 60 full false Boost Your Facility and Property Management Clients' Success with the Right Storytelling Strategies Boost Your Facility and Property Management Clients' Success with the Right Storytelling Strategies Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we dive into the art of storytelling and how it can set your facility services company apart from the competition.

We all love a good story, especially ones that inspire us or make us feel like we're part of something bigger. However, many facility services companies fall short when it comes to telling their own story. 

The key is to focus on your customers and how they can relate to your story, rather than simply listing your accomplishments or history.

Join us in this episode as we explore how to craft a compelling story that will engage your future customers and position your company as a leader in the industry. 

Don't miss this valuable episode on how to stand out in the crowded facility management market. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we dive into the art of storytelling and how it can set your facility services company apart from the competition.

We all love a good story, especially ones that inspire us or make us feel like we're part of something bigger. However, many facility services companies fall short when it comes to telling their own story. 

The key is to focus on your customers and how they can relate to your story, rather than simply listing your accomplishments or history.

Join us in this episode as we explore how to craft a compelling story that will engage your future customers and position your company as a leader in the industry. 

Don't miss this valuable episode on how to stand out in the crowded facility management market. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11027716 Thu, 04 Aug 2022 07:00:00 -0600 2101 59 full false Establishing an Online Presence for Your Facility Management Business: Proven Strategies and Tips Establishing an Online Presence for Your Facility Management Business: Proven Strategies and Tips Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we discuss the importance of creating a strong and reputable online presence for your facility or property management business. In today's digital age, having a website and social media presence is essential for attracting and retaining customers.

However, simply having an online presence is not enough. It's important to leverage it effectively to make the most of the opportunities available. 

In this episode, we break down the common mistakes made by facility and property management businesses and provide practical tips on how to fix them.

Don't miss this valuable episode on how to boost your online presence and drive growth for your IFM or PM business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we discuss the importance of creating a strong and reputable online presence for your facility or property management business. In today's digital age, having a website and social media presence is essential for attracting and retaining customers.

However, simply having an online presence is not enough. It's important to leverage it effectively to make the most of the opportunities available. 

In this episode, we break down the common mistakes made by facility and property management businesses and provide practical tips on how to fix them.

Don't miss this valuable episode on how to boost your online presence and drive growth for your IFM or PM business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11027677 Tue, 02 Aug 2022 07:00:00 -0600 2325 58 full false Insights from a Successful Facility Management Career: A Look at the Routine That Shaped My Path to Success Insights from a Successful Facility Management Career: A Look at the Routine That Shaped My Path to Success Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, Javier shares his personal journey as a small business owner and how a drastic overhaul of his daily habits transformed his success as a marketing leader in the facility and property management industry.

Before his career in the facility management industry, Javier owned a brick and mortar business that he eventually sold. However, poor habits were holding him back from reaching his full potential. 

Through self-reflection and learning from successful leaders, Javier was able to make changes to his daily routine that led to significant success in his career. 

These habits ultimately allowed him to become a CMO in just 3 years after selling his business for multi six figures.

Tune in to this episode to hear Javier's story and learn how small changes to your daily habits can lead to big success in your career. 

This episode is a must-listen for anyone looking to take their facility or property management business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, Javier shares his personal journey as a small business owner and how a drastic overhaul of his daily habits transformed his success as a marketing leader in the facility and property management industry.

Before his career in the facility management industry, Javier owned a brick and mortar business that he eventually sold. However, poor habits were holding him back from reaching his full potential. 

Through self-reflection and learning from successful leaders, Javier was able to make changes to his daily routine that led to significant success in his career. 

These habits ultimately allowed him to become a CMO in just 3 years after selling his business for multi six figures.

Tune in to this episode to hear Javier's story and learn how small changes to your daily habits can lead to big success in your career. 

This episode is a must-listen for anyone looking to take their facility or property management business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11027493 Thu, 28 Jul 2022 07:00:00 -0600 1929 57 full false Russell Brunson's Marketing Value Ladder: A Guide for Your Facility Services Customers Russell Brunson's Marketing Value Ladder: A Guide for Your Facility Services Customers Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we dive into the marketing concept called the value ladder (taught by marketing expert - Russell Brunson) and how it can help your facility services or property management business convert leads into customers and ascend them to your higher ticket items.

Many successful online businesses utilize a value ladder to gradually gain the trust of their customers and encourage them to purchase more from them. However, this strategy is often overlooked in the facility services and property management industries. 

In this episode, you'll learn how to create a value ladder and see examples of its successful implementation.

We'll also discuss the benefits of having a value ladder in your business, including the ability to convert leads into customers more efficiently and effectively. 

Don't miss this valuable episode on how to take your facility management or property management business to the next level with a value ladder. 

Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. 

In this episode, we dive into the marketing concept called the value ladder (taught by marketing expert - Russell Brunson) and how it can help your facility services or property management business convert leads into customers and ascend them to your higher ticket items.

Many successful online businesses utilize a value ladder to gradually gain the trust of their customers and encourage them to purchase more from them. However, this strategy is often overlooked in the facility services and property management industries. 

In this episode, you'll learn how to create a value ladder and see examples of its successful implementation.

We'll also discuss the benefits of having a value ladder in your business, including the ability to convert leads into customers more efficiently and effectively. 

Don't miss this valuable episode on how to take your facility management or property management business to the next level with a value ladder. 

Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-11027489 Tue, 26 Jul 2022 07:00:00 -0600 1999 56 full false Scaling Your Facility Management Business with These 9 Little-Known Marketing Secrets Scaling Your Facility Management Business with These 9 Little-Known Marketing Secrets In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the importance of online reviews for facility management businesses. 

With over 90% of people reading online reviews, it's crucial for your IFM company to have a strong online presence through customer reviews. 

Learn how to generate and improve online reviews to drive growth for your business and increase your bottom line. 

Don't miss this essential guide to using online reviews to boost your facility management company's sales and reputation.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the importance of online reviews for facility management businesses. 

With over 90% of people reading online reviews, it's crucial for your IFM company to have a strong online presence through customer reviews. 

Learn how to generate and improve online reviews to drive growth for your business and increase your bottom line. 

Don't miss this essential guide to using online reviews to boost your facility management company's sales and reputation.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10880969 Thu, 21 Jul 2022 07:00:00 -0600 1694 55 full false Exploring the Evolution of Facility Management Marketing: Insights on Old and New Methods Exploring the Evolution of Facility Management Marketing: Insights on Old and New Methods In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the evolution of marketing in the property and facility management industry. 

From the traditional channels of radio and TV to the modern platforms of podcasts and social media, learn how the methods and goals of marketing have remained the same, but the channels have adapted to the changing landscape. 

Discover how to effectively leverage each channel to reach your target audience and drive growth for your business. 

Don't miss this valuable insight into the past, present, and future of marketing in the IFM industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the evolution of marketing in the property and facility management industry. 

From the traditional channels of radio and TV to the modern platforms of podcasts and social media, learn how the methods and goals of marketing have remained the same, but the channels have adapted to the changing landscape. 

Discover how to effectively leverage each channel to reach your target audience and drive growth for your business. 

Don't miss this valuable insight into the past, present, and future of marketing in the IFM industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10880954 Tue, 19 Jul 2022 07:00:00 -0600 798 54 full false Expert Recommendations: The Top 5 Marketing Podcasts for Facility Services Leaders Expert Recommendations: The Top 5 Marketing Podcasts for Facility Services Leaders In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top picks for marketing podcasts that every facilities service company should be listening to. 

From in-depth interviews with industry experts to actionable tips and strategies, these podcasts offer valuable insights and inspiration for any marketing professional looking to stay on top of their game. 

From the Marketing School podcast to the Growth Marketing Today show, these recommended podcasts cover a wide range of topics, from SEO and content marketing to social media and email marketing. 

Tune in to this episode to discover the best marketing podcasts for facility and property management professionals and start improving your marketing skills today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top picks for marketing podcasts that every facilities service company should be listening to. 

From in-depth interviews with industry experts to actionable tips and strategies, these podcasts offer valuable insights and inspiration for any marketing professional looking to stay on top of their game. 

From the Marketing School podcast to the Growth Marketing Today show, these recommended podcasts cover a wide range of topics, from SEO and content marketing to social media and email marketing. 

Tune in to this episode to discover the best marketing podcasts for facility and property management professionals and start improving your marketing skills today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10880942 Thu, 14 Jul 2022 07:00:00 -0600 1899 53 full false Optimizing Your IFM Business's Email Marketing Performance with These Simple Hacks Optimizing Your IFM Business's Email Marketing Performance with These Simple Hacks Are you struggling to get your facility management or property management business noticed in a crowded market? Do you want to stand out and attract more leads and customers? Then this podcast episode is for you!

Join host Javier Lozano Jr. as he shares the proven strategies he has used to successfully market his own businesses and help them stand out from the competition.

In this episode, you'll learn how to craft a unique value proposition that clearly communicates the benefits of your company, how to effectively use social media to promote your business, and the importance of building a strong online presence.

With these tips and techniques, you'll be able to attract more leads, close more sales, and grow your facility or property management business. So don't miss this valuable episode of the Facility Management Marketing Podcast!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to get your facility management or property management business noticed in a crowded market? Do you want to stand out and attract more leads and customers? Then this podcast episode is for you!

Join host Javier Lozano Jr. as he shares the proven strategies he has used to successfully market his own businesses and help them stand out from the competition.

In this episode, you'll learn how to craft a unique value proposition that clearly communicates the benefits of your company, how to effectively use social media to promote your business, and the importance of building a strong online presence.

With these tips and techniques, you'll be able to attract more leads, close more sales, and grow your facility or property management business. So don't miss this valuable episode of the Facility Management Marketing Podcast!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10880937 Tue, 12 Jul 2022 07:00:00 -0600 1919 52 full false Measuring Marketing Success for Your Facility Management Business: Essential Key Performance Indicators to Track Measuring Marketing Success for Your Facility Management Business: Essential Key Performance Indicators to Track If you're in the facility or property management industry, you know the importance of keeping up with the latest trends and best practices. But with so much information out there, it can be tough to know where to start. 

That's where the Facility Management Marketing Podcast comes in. Hosted by Javier Lozano Jr., this podcast is the go-to resource for facility and property management professionals looking to stay on top of the industry and grow their businesses.

In this episode, Javier tackles the crucial topic of key performance indicators (KPIs) and how to track them effectively. He shares the specific metrics he uses to measure the success of his marketing efforts, giving you valuable insights and actionable steps you can take to improve your own marketing strategy. 

Don't miss this opportunity to learn from a seasoned marketing professional and take your facility or property management business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you're in the facility or property management industry, you know the importance of keeping up with the latest trends and best practices. But with so much information out there, it can be tough to know where to start. 

That's where the Facility Management Marketing Podcast comes in. Hosted by Javier Lozano Jr., this podcast is the go-to resource for facility and property management professionals looking to stay on top of the industry and grow their businesses.

In this episode, Javier tackles the crucial topic of key performance indicators (KPIs) and how to track them effectively. He shares the specific metrics he uses to measure the success of his marketing efforts, giving you valuable insights and actionable steps you can take to improve your own marketing strategy. 

Don't miss this opportunity to learn from a seasoned marketing professional and take your facility or property management business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10880927 Thu, 07 Jul 2022 07:00:00 -0600 1531 51 full false Lessons Learned from 50 Episodes of Facility Management Marketing Podcast: Insights and Takeaways Lessons Learned from 50 Episodes of Facility Management Marketing Podcast: Insights and Takeaways As a facility management professional, you know firsthand the importance of maintaining and managing properties effectively. But what about marketing your business to attract new clients and showcase your services? 

That's where the Facility Management Marketing Podcast comes in. Hosted by marketing expert Javier Lozano Jr., this podcast is designed specifically for facility management professionals looking to take their marketing skills to the next level.

In each episode, Javier shares his expertise and insights on everything from creating compelling offers to building a successful marketing stack, all with the goal of helping you grow your facility management business. From the dos and don'ts of cold emailing to the ins and outs of social media marketing, this podcast has something for everyone.

But it's not just about the marketing strategies - Javier also shares his personal experiences and lessons learned from his own career in the facility management industry. Whether you're just starting out or are a seasoned pro, the Facility Management Marketing Podcast has the tips and tricks you need to succeed in the competitive world of facility management.

So if you're ready to take your marketing skills to the next level and grow your facility management business, tune in to the Facility Management Marketing Podcast today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As a facility management professional, you know firsthand the importance of maintaining and managing properties effectively. But what about marketing your business to attract new clients and showcase your services? 

That's where the Facility Management Marketing Podcast comes in. Hosted by marketing expert Javier Lozano Jr., this podcast is designed specifically for facility management professionals looking to take their marketing skills to the next level.

In each episode, Javier shares his expertise and insights on everything from creating compelling offers to building a successful marketing stack, all with the goal of helping you grow your facility management business. From the dos and don'ts of cold emailing to the ins and outs of social media marketing, this podcast has something for everyone.

But it's not just about the marketing strategies - Javier also shares his personal experiences and lessons learned from his own career in the facility management industry. Whether you're just starting out or are a seasoned pro, the Facility Management Marketing Podcast has the tips and tricks you need to succeed in the competitive world of facility management.

So if you're ready to take your marketing skills to the next level and grow your facility management business, tune in to the Facility Management Marketing Podcast today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10880918 Tue, 05 Jul 2022 07:00:00 -0600 2397 50 full false Boosting Your Facility Management Business's Sales with Google Reviews: A Simple Strategy for Winning Over More Customers Boosting Your Facility Management Business's Sales with Google Reviews: A Simple Strategy for Winning Over More Customers Looking for a way to boost your facility and property management business's online presence and drive more sales? 

Look no further than online reviews. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the importance of online reviews and how they can help your business succeed. 

With over 90% of people reading online reviews, it's crucial to have a strong presence in order to stand out from the competition. 

Learn how to generate and improve online reviews to increase your business's credibility and drive more sales. 

Don't miss this essential guide to leveraging the power of online reviews for your facility management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Looking for a way to boost your facility and property management business's online presence and drive more sales? 

Look no further than online reviews. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the importance of online reviews and how they can help your business succeed. 

With over 90% of people reading online reviews, it's crucial to have a strong presence in order to stand out from the competition. 

Learn how to generate and improve online reviews to increase your business's credibility and drive more sales. 

Don't miss this essential guide to leveraging the power of online reviews for your facility management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10880894 Thu, 30 Jun 2022 07:00:00 -0600 2241 49 full false Navigating Marketing Strategies for Your Facility Services Business: Insights on Hiring an Agency vs. Keeping Marketing In-House Navigating Marketing Strategies for Your Facility Services Business: Insights on Hiring an Agency vs. Keeping Marketing In-House Are you struggling to effectively market your facility management business? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the secrets to creating compelling offers that will set your business apart from the competition. 

Learn how to craft offers that drive growth and attract new leads and customers. Discover the various types of offers that can be created and how to use them effectively. 

Plus, get insight on the pros and cons of hiring a marketing agency versus keeping marketing in-house. 

Don't miss this essential guide to mastering the art of offer creation for your IFM business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to effectively market your facility management business? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the secrets to creating compelling offers that will set your business apart from the competition. 

Learn how to craft offers that drive growth and attract new leads and customers. Discover the various types of offers that can be created and how to use them effectively. 

Plus, get insight on the pros and cons of hiring a marketing agency versus keeping marketing in-house. 

Don't miss this essential guide to mastering the art of offer creation for your IFM business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716402 Tue, 28 Jun 2022 06:00:00 -0600 2460 48 full false Efficiently Creating a Social Media Presence for Your IFM Business: Tips for Posting Over 100 Posts in 2 Days Efficiently Creating a Social Media Presence for Your IFM Business: Tips for Posting Over 100 Posts in 2 Days Are you tired of posting on social media without seeing any results for your Facility Management business? Want to create a content calendar that maximizes your efforts and saves you time? Look no further!

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven framework for creating and scheduling social media content that engages your audience and grows your brand. 

Don't miss out on this opportunity to take your IFM's social media presence to the next level. 

Tune in now to learn how to create up to 100 posts in just a few days, and start seeing real results from your social media efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you tired of posting on social media without seeing any results for your Facility Management business? Want to create a content calendar that maximizes your efforts and saves you time? Look no further!

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven framework for creating and scheduling social media content that engages your audience and grows your brand. 

Don't miss out on this opportunity to take your IFM's social media presence to the next level. 

Tune in now to learn how to create up to 100 posts in just a few days, and start seeing real results from your social media efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716389 Thu, 23 Jun 2022 06:00:00 -0600 2128 47 full false 13 Essential Marketing Stack SaaS Products for Facility Management Companies: Stay Ahead of the Competition 13 Essential Marketing Stack SaaS Products for Facility Management Companies: Stay Ahead of the Competition Are you wrestling to generate leads and grow your Facility Management business? You're not alone. 

Many IFM companies struggle with identifying and targeting the right prospects, crafting effective marketing campaigns, and measuring the results of their efforts. I

n this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips and strategies for attracting and converting leads in the IFM industry. 

From understanding your target audience to building a robust marketing funnel, learn how to effectively market your facility management services and drive business growth. 

Tune in to this essential episode and start generating more leads for your IFM company today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you wrestling to generate leads and grow your Facility Management business? You're not alone. 

Many IFM companies struggle with identifying and targeting the right prospects, crafting effective marketing campaigns, and measuring the results of their efforts. I

n this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips and strategies for attracting and converting leads in the IFM industry. 

From understanding your target audience to building a robust marketing funnel, learn how to effectively market your facility management services and drive business growth. 

Tune in to this essential episode and start generating more leads for your IFM company today.

Send us Fan Mail

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716373 Tue, 21 Jun 2022 06:00:00 -0600 1367 46 full false Optimizing Your Facility Maintenance Business's Sales Copy: Choosing Between Long and Short Form Optimizing Your Facility Maintenance Business's Sales Copy: Choosing Between Long and Short Form Are you struggling to create effective marketing campaigns for your facility management business? Do you feel like you're constantly missing the mark and failing to attract new clients? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the key to creating successful marketing campaigns in the facility management industry. 

With over a decade of experience in the field, Javier knows what it takes to craft campaigns that drive results. 

He'll break down the key components of successful marketing campaigns and offer practical tips and strategies for implementing them in your business. 

Don't miss this valuable episode for facility managers looking to take their marketing to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to create effective marketing campaigns for your facility management business? Do you feel like you're constantly missing the mark and failing to attract new clients? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the key to creating successful marketing campaigns in the facility management industry. 

With over a decade of experience in the field, Javier knows what it takes to craft campaigns that drive results. 

He'll break down the key components of successful marketing campaigns and offer practical tips and strategies for implementing them in your business. 

Don't miss this valuable episode for facility managers looking to take their marketing to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716350 Thu, 16 Jun 2022 06:00:00 -0600 1761 45 full false The Benefits of Hiring a Fractional Chief Marketing Officer for Your Facility Management Business The Benefits of Hiring a Fractional Chief Marketing Officer for Your Facility Management Business As the host of the Facility Management Marketing Podcast, I have seen firsthand the benefits of hiring a fractional CMO for my own business and for my clients. 

In this episode, I dive into the top 7 reasons why a fractional CMO is a valuable asset for any facility or property management company looking to grow and succeed in today's competitive market. 

From developing a strong marketing strategy to executing that strategy with precision, a fractional CMO has the skills and experience to take your business to the next level. 

Don't miss this episode if you're considering hiring a CMO or looking to improve your marketing efforts in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As the host of the Facility Management Marketing Podcast, I have seen firsthand the benefits of hiring a fractional CMO for my own business and for my clients. 

In this episode, I dive into the top 7 reasons why a fractional CMO is a valuable asset for any facility or property management company looking to grow and succeed in today's competitive market. 

From developing a strong marketing strategy to executing that strategy with precision, a fractional CMO has the skills and experience to take your business to the next level. 

Don't miss this episode if you're considering hiring a CMO or looking to improve your marketing efforts in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716333 Tue, 14 Jun 2022 06:00:00 -0600 1727 44 full false Mastering Cold Email Campaigns for Your IFM Business: Expert Tips and Strategies Mastering Cold Email Campaigns for Your IFM Business: Expert Tips and Strategies Are you looking to optimize your facility management marketing efforts and stand out in a crowded industry? 

Look no further than the Facility Management Marketing Podcast with host Javier Lozano, Jr. 

In this episode, learn how to effectively use cold emailing to reach new potential customers and build lists at an affordable price. 

As the CMO of Wrapmate, Javier shares his own strategies and experiences with cold emailing and how it can be a valuable tool for business development and testing new ideas. 

Don't miss this opportunity to improve your marketing approach and drive success for your facility management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you looking to optimize your facility management marketing efforts and stand out in a crowded industry? 

Look no further than the Facility Management Marketing Podcast with host Javier Lozano, Jr. 

In this episode, learn how to effectively use cold emailing to reach new potential customers and build lists at an affordable price. 

As the CMO of Wrapmate, Javier shares his own strategies and experiences with cold emailing and how it can be a valuable tool for business development and testing new ideas. 

Don't miss this opportunity to improve your marketing approach and drive success for your facility management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716315 Thu, 09 Jun 2022 06:00:00 -0600 1692 43 full false Streamlining Your Facility Management Business's Blogging Efforts with a Foolproof Content Calendar Streamlining Your Facility Management Business's Blogging Efforts with a Foolproof Content Calendar Get ready to transform your facility management marketing strategy with this powerful podcast episode! 

In this episode, host Javier Lozano Jr. shares his tried and tested content calendar framework that will help you consistently create high-quality blogs for your facility maintenance business. 

With this strategy, you'll be able to leverage your time and resources more efficiently and even automate your blog posting process, freeing up your attention for other important tasks. 

Don't miss this opportunity to learn from a seasoned professional in the facility services industry and take your marketing efforts to the next level. 

Tune in to the Facility Management Marketing Podcast today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Get ready to transform your facility management marketing strategy with this powerful podcast episode! 

In this episode, host Javier Lozano Jr. shares his tried and tested content calendar framework that will help you consistently create high-quality blogs for your facility maintenance business. 

With this strategy, you'll be able to leverage your time and resources more efficiently and even automate your blog posting process, freeing up your attention for other important tasks. 

Don't miss this opportunity to learn from a seasoned professional in the facility services industry and take your marketing efforts to the next level. 

Tune in to the Facility Management Marketing Podcast today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716295 Tue, 07 Jun 2022 06:00:00 -0600 2016 42 full false Explosive Growth for Your Facility Management Business: Insider Strategies for Rapidly Expanding Your Vendor List Explosive Growth for Your Facility Management Business: Insider Strategies for Rapidly Expanding Your Vendor List In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven strategy for rapidly expanding the vendor list of an Integrated Facilities Management (IFM) company. 

With this approach, Lozano was able to grow the vendor list of a commercial HVAC company from 800 contractors to 30,000 in just a few weeks, resulting in increased efficiency and productivity for the sourcing employee. 

Don't miss this valuable episode if you're looking to grow your vendor list and improve the performance of your IFM business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven strategy for rapidly expanding the vendor list of an Integrated Facilities Management (IFM) company. 

With this approach, Lozano was able to grow the vendor list of a commercial HVAC company from 800 contractors to 30,000 in just a few weeks, resulting in increased efficiency and productivity for the sourcing employee. 

Don't miss this valuable episode if you're looking to grow your vendor list and improve the performance of your IFM business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10716274 Thu, 02 Jun 2022 06:00:00 -0600 1877 41 full false Maximizing Your IFM Business's Revenue and Efficiency with the Best Marketing Automation Tools Maximizing Your IFM Business's Revenue and Efficiency with the Best Marketing Automation Tools Are you struggling to attract new clients and grow your facility management business? Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top 3 marketing tips to help put your business into hyper-growth mode. 

From quick and effective strategies to slow and methodical approaches, Javier has thought through it all. But remember, the key to success is not just having the right strategy, it's also about proper execution. 

Tune in to learn how to create and execute a winning marketing plan for your facility management company.

Additionally, discover the importance of aligning your sales and marketing teams to ensure success, and how to leverage marketing automation to manage and close more deals with less effort. 

Don't miss out on these valuable insights and actionable advice from a seasoned marketing expert in the facility management industry. 

Tune in to the Facility Management Marketing Podcast and take your business to new heights. 


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to attract new clients and grow your facility management business? Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top 3 marketing tips to help put your business into hyper-growth mode. 

From quick and effective strategies to slow and methodical approaches, Javier has thought through it all. But remember, the key to success is not just having the right strategy, it's also about proper execution. 

Tune in to learn how to create and execute a winning marketing plan for your facility management company.

Additionally, discover the importance of aligning your sales and marketing teams to ensure success, and how to leverage marketing automation to manage and close more deals with less effort. 

Don't miss out on these valuable insights and actionable advice from a seasoned marketing expert in the facility management industry. 

Tune in to the Facility Management Marketing Podcast and take your business to new heights. 


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10630999 Tue, 31 May 2022 06:00:00 -0600 2012 40 full false Effortlessly Crafting a 52-Week Nurture Email Campaign for Your Facility Management Business Effortlessly Crafting a 52-Week Nurture Email Campaign for Your Facility Management Business Looking for a proven way to generate more leads and close more deals for your facility management business? 

Look no further than this podcast episode of the Facility Management Marketing Podcast. 

Host Javier Lozano, Jr. shares his tried and true strategy for creating a year's worth of email marketing content in just weeks, using a simple nurture approach that will not only help you find the right content, but also structure your emails for maximum effectiveness. 

If you want to take your facility management marketing to the next level, don't miss this valuable episode.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Looking for a proven way to generate more leads and close more deals for your facility management business? 

Look no further than this podcast episode of the Facility Management Marketing Podcast. 

Host Javier Lozano, Jr. shares his tried and true strategy for creating a year's worth of email marketing content in just weeks, using a simple nurture approach that will not only help you find the right content, but also structure your emails for maximum effectiveness. 

If you want to take your facility management marketing to the next level, don't miss this valuable episode.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10630960 Thu, 26 May 2022 06:00:00 -0600 1201 full false Expert Strategies for Standing Out at Your Next Facility Management Trade Show or Conference Expert Strategies for Standing Out at Your Next Facility Management Trade Show or Conference In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert insights on how to stand out and make a splash at industry conferences and trade shows. 

Whether you're attending RFMA, IFMA, Connex, or any other event, this episode will give you the tips and strategies you need to make a lasting impression and generate leads for your Facility Management business. 

Learn how to break away from the competition and get noticed by your target audience at these high-profile events. 

Don't miss out on this valuable marketing advice for your IFM company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert insights on how to stand out and make a splash at industry conferences and trade shows. 

Whether you're attending RFMA, IFMA, Connex, or any other event, this episode will give you the tips and strategies you need to make a lasting impression and generate leads for your Facility Management business. 

Learn how to break away from the competition and get noticed by your target audience at these high-profile events. 

Don't miss out on this valuable marketing advice for your IFM company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10630956 Tue, 24 May 2022 06:00:00 -0600 1428 38 full false Avoiding Marketing Pitfalls as a Facility Services Provider: Strategies to Avoid at All Costs Avoiding Marketing Pitfalls as a Facility Services Provider: Strategies to Avoid at All Costs Are you struggling to generate leads and drive sales for your facility management business? Are you tired of using ineffective marketing strategies that just don't seem to work? 

Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the worst mistake you can make when trying to market your IFM business and how to avoid it. 

Don't let confusion and dilution ruin your chances of success. 

Tune in to learn the proven techniques for driving leads and boosting sales for your facility management company.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to generate leads and drive sales for your facility management business? Are you tired of using ineffective marketing strategies that just don't seem to work? 

Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the worst mistake you can make when trying to market your IFM business and how to avoid it. 

Don't let confusion and dilution ruin your chances of success. 

Tune in to learn the proven techniques for driving leads and boosting sales for your facility management company.


Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10630769 Thu, 19 May 2022 06:00:00 -0600 1991 37 full false Streamlining Your Facility Management Business's Sales Process: A Simple Concept for Closing More Deals Streamlining Your Facility Management Business's Sales Process: A Simple Concept for Closing More Deals Are you struggling to generate leads for your facility management business? Looking for a proven strategy to attract and convert potential clients? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his expert insights on how to create a lead generation machine for your business. 

With practical tips and real-world examples, this episode is a must-listen for any facility management professional looking to take their marketing efforts to the next level. 

Tune in and learn how to effectively generate leads and drive sales for your facility management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to generate leads for your facility management business? Looking for a proven strategy to attract and convert potential clients? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his expert insights on how to create a lead generation machine for your business. 

With practical tips and real-world examples, this episode is a must-listen for any facility management professional looking to take their marketing efforts to the next level. 

Tune in and learn how to effectively generate leads and drive sales for your facility management company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10630726 Tue, 17 May 2022 06:00:00 -0600 2070 36 full false Closing Multimillion Dollar Deals with Facility Management Executives: Insider Strategies and Tactics Closing Multimillion Dollar Deals with Facility Management Executives: Insider Strategies and Tactics Are you struggling to generate leads and close deals in the facility and property management space? Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the story of how he landed a multimillion dollar deal for a commercial HVAC company by creating a sequence of touch points. 

Learn how to effectively market your facility management services and stand out in a crowded industry. 

Don't miss this valuable insight from a seasoned facility management marketing expert.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to generate leads and close deals in the facility and property management space? Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the story of how he landed a multimillion dollar deal for a commercial HVAC company by creating a sequence of touch points. 

Learn how to effectively market your facility management services and stand out in a crowded industry. 

Don't miss this valuable insight from a seasoned facility management marketing expert.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10510840 Thu, 12 May 2022 06:00:00 -0600 1920 35 full false Expert Tips for Thriving in Your Facility Maintenance Marketing Role Expert Tips for Thriving in Your Facility Maintenance Marketing Role In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his tried and true 8-step framework for achieving success in a marketing leadership role within the facility maintenance industry. 

Whether you're new to the field or looking to take your career to the next level, this episode is a must-listen for anyone looking to excel in the world of facility management marketing. 

With practical tips and real-world examples, Javier breaks down the key steps you need to take to succeed in this competitive field. 

Don't miss out on this opportunity to learn from a seasoned expert and take your marketing leadership skills to the next level. 

Tune in to the Facility Management Marketing Podcast now and start achieving success in your career.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his tried and true 8-step framework for achieving success in a marketing leadership role within the facility maintenance industry. 

Whether you're new to the field or looking to take your career to the next level, this episode is a must-listen for anyone looking to excel in the world of facility management marketing. 

With practical tips and real-world examples, Javier breaks down the key steps you need to take to succeed in this competitive field. 

Don't miss out on this opportunity to learn from a seasoned expert and take your marketing leadership skills to the next level. 

Tune in to the Facility Management Marketing Podcast now and start achieving success in your career.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10455679 Tue, 10 May 2022 06:00:00 -0600 1446 34 full false Uncovering the Secrets to Reaching and Influencing Your Ideal Facility Management Customers Uncovering the Secrets to Reaching and Influencing Your Ideal Facility Management Customers Are you struggling to stand out in the crowded facility and property management space? Are you looking for a way to differentiate your business and attract more clients? 

Look no further than the Facility Management Marketing Podcast with host Javier Lozano, Jr. In this episode, you'll learn how to use the Dream 100 strategy to infiltrate and influence your ideal customer base, growing your business and winning more business from your guests. 

With insights and strategies from a seasoned marketing professional, this podcast is a must-listen for any facility management company looking to take their marketing to the next level. 

Don't miss out on this game-changing episode - tune in today!

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to stand out in the crowded facility and property management space? Are you looking for a way to differentiate your business and attract more clients? 

Look no further than the Facility Management Marketing Podcast with host Javier Lozano, Jr. In this episode, you'll learn how to use the Dream 100 strategy to infiltrate and influence your ideal customer base, growing your business and winning more business from your guests. 

With insights and strategies from a seasoned marketing professional, this podcast is a must-listen for any facility management company looking to take their marketing to the next level. 

Don't miss out on this game-changing episode - tune in today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10455674 Thu, 05 May 2022 06:00:00 -0600 1630 33 full false Achieving Marketing Success as an IFM Business: Key Metrics to Track and Optimize Achieving Marketing Success as an IFM Business: Key Metrics to Track and Optimize Are you struggling to generate leads for your facility management business? Are you tired of using the same old marketing tactics that aren't producing results? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips for generating leads in the facility management industry. 

From crafting compelling offers to utilizing marketing automation, these strategies are sure to help you attract and convert more leads for your business. 

Don't miss this episode if you want to take your lead generation efforts to the next level!

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to generate leads for your facility management business? Are you tired of using the same old marketing tactics that aren't producing results? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips for generating leads in the facility management industry. 

From crafting compelling offers to utilizing marketing automation, these strategies are sure to help you attract and convert more leads for your business. 

Don't miss this episode if you want to take your lead generation efforts to the next level!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10455668 Tue, 03 May 2022 06:00:00 -0600 793 32 full false Boosting Your Facility Management Business's Revenue with Customer Testimonials Boosting Your Facility Management Business's Revenue with Customer Testimonials Are you looking to increase your facility management company's visibility and attract more leads and customers? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. reveals a powerful marketing strategy that top marketers use to cover the cost of their ads and run them for free. By correctly structuring your offers, you can attract new leads and customers without breaking the bank. 

Learn how to structure your offers and run ads for free, and take your FM business to the next level with this proven marketing technique.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you looking to increase your facility management company's visibility and attract more leads and customers? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. reveals a powerful marketing strategy that top marketers use to cover the cost of their ads and run them for free. By correctly structuring your offers, you can attract new leads and customers without breaking the bank. 

Learn how to structure your offers and run ads for free, and take your FM business to the next level with this proven marketing technique.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10455651 Thu, 28 Apr 2022 06:00:00 -0600 1109 31 full false Achieving Success as an IFM Business: The Importance of Aligning Sales and Marketing Strategies" Achieving Success as an IFM Business: The Importance of Aligning Sales and Marketing Strategies" Are you struggling to generate leads and close deals in the competitive facility management industry? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his proven strategy for aligning sales and marketing to drive business growth. 

By fostering collaboration and communication between these two departments, your facility services company can achieve unparalleled success and exceed your revenue goals. 

Don't miss this valuable episode on how to get sales and marketing working together seamlessly to take your FM business to the next level.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to generate leads and close deals in the competitive facility management industry? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his proven strategy for aligning sales and marketing to drive business growth. 

By fostering collaboration and communication between these two departments, your facility services company can achieve unparalleled success and exceed your revenue goals. 

Don't miss this valuable episode on how to get sales and marketing working together seamlessly to take your FM business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10455628 Tue, 26 Apr 2022 06:00:00 -0600 1246 30 full false Streamlining Your Facility Services Business's Marketing Efforts with Automation Strategies Streamlining Your Facility Services Business's Marketing Efforts with Automation Strategies Join host Javier Lozano Jr. on the Facility Management Marketing Podcast as he shares the powerful marketing strategy of using marketing automation to increase lead generation and close more deals for your FM business. 

With real life examples from his own experience, learn how to effectively use marketing automation to streamline your sales process and take your facility services company to the next level. 

Don't miss this valuable episode on how to leverage marketing automation to increase efficiency and drive business growth.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Join host Javier Lozano Jr. on the Facility Management Marketing Podcast as he shares the powerful marketing strategy of using marketing automation to increase lead generation and close more deals for your FM business. 

With real life examples from his own experience, learn how to effectively use marketing automation to streamline your sales process and take your facility services company to the next level. 

Don't miss this valuable episode on how to leverage marketing automation to increase efficiency and drive business growth.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10455616 Thu, 21 Apr 2022 06:00:00 -0600 1682 29 full false Creating Your Facility Services Business's Marketing ROI with a Proven Quarterly Strategy Framework Creating Your Facility Services Business's Marketing ROI with a Proven Quarterly Strategy Framework In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven marketing strategy framework that helped him create a successful Q1 and Q2 plan for his company in just 6 days. 

With this framework, you can create a comprehensive marketing strategy for your FM business that includes levers and tactics for success. 

Don't miss this opportunity to learn from a currently successful CMO to take your facility management marketing to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven marketing strategy framework that helped him create a successful Q1 and Q2 plan for his company in just 6 days. 

With this framework, you can create a comprehensive marketing strategy for your FM business that includes levers and tactics for success. 

Don't miss this opportunity to learn from a currently successful CMO to take your facility management marketing to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10455553 Tue, 19 Apr 2022 06:00:00 -0600 1588 28 full false 3 Expert Marketing Tips for Launching Successful Campaigns in the Facility Management Industry 3 Expert Marketing Tips for Launching Successful Campaigns in the Facility Management Industry Get ready to level up your facility and property management marketing strategy with host Javier Lozano Jr. in this episode of the Facility Management Marketing Podcast. 

With years of experience in the industry, Javier shares his top 3 marketing tips for IFM companies looking to drive growth and success by using campaigns. 

Whether you're just starting out or looking to take your business to the next level, these tips will help you create a solid strategy and execute it effectively. 

Tune in to learn how to drive results and dominate the competition in the facility management space.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Get ready to level up your facility and property management marketing strategy with host Javier Lozano Jr. in this episode of the Facility Management Marketing Podcast. 

With years of experience in the industry, Javier shares his top 3 marketing tips for IFM companies looking to drive growth and success by using campaigns. 

Whether you're just starting out or looking to take your business to the next level, these tips will help you create a solid strategy and execute it effectively. 

Tune in to learn how to drive results and dominate the competition in the facility management space.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10429119 Thu, 14 Apr 2022 06:00:00 -0600 1559 27 full false Improving Your Facility Management Business's ROI with Direct Response Marketing Strategies Improving Your Facility Management Business's ROI with Direct Response Marketing Strategies Looking for ways to improve your marketing efforts in the facility and property management space? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the world of direct response marketing. 

Learn what it is, how it can help you measure the success of your marketing efforts, and how to implement it in your FM business. 

Don't miss out on these valuable insights and strategies for driving results in your facility management marketing efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Looking for ways to improve your marketing efforts in the facility and property management space? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the world of direct response marketing. 

Learn what it is, how it can help you measure the success of your marketing efforts, and how to implement it in your FM business. 

Don't miss out on these valuable insights and strategies for driving results in your facility management marketing efforts.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10265448 Tue, 12 Apr 2022 06:00:00 -0600 1755 26 full false Accelerate Your Facility Maintenance Business's Growth with These 2 Proven Growth Marketing Strategies Accelerate Your Facility Maintenance Business's Growth with These 2 Proven Growth Marketing Strategies Don't miss this episode of the Facility Management Marketing Podcast where host Javier Lozano Jr. breaks down the differences between demand generation and lead generation and helps you determine the best strategy for your FM business. 

Whether you're just starting out or looking to scale, this episode has valuable insights and tips for maximizing your marketing efforts in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Don't miss this episode of the Facility Management Marketing Podcast where host Javier Lozano Jr. breaks down the differences between demand generation and lead generation and helps you determine the best strategy for your FM business. 

Whether you're just starting out or looking to scale, this episode has valuable insights and tips for maximizing your marketing efforts in the facility management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10265439 Thu, 07 Apr 2022 06:00:00 -0600 1596 25 full false Discover the One Marketing Secret That Will Make Your Facility Maintenance Business Stand Out from the Competition Discover the One Marketing Secret That Will Make Your Facility Maintenance Business Stand Out from the Competition Are you struggling to generate leads and attract new customers for your facility and property management business? 

Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. breaks down the power of lead magnets and how they can help you grow your business. 

Discover the benefits of creating a lead magnet, learn how to create one for your FM company, and find out how you can use them to make more money. 

Don't miss this valuable information on how to use lead magnets to drive traffic and sales for your facility management business.

Send us Fan Mail

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to generate leads and attract new customers for your facility and property management business? 

Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. breaks down the power of lead magnets and how they can help you grow your business. 

Discover the benefits of creating a lead magnet, learn how to create one for your FM company, and find out how you can use them to make more money. 

Don't miss this valuable information on how to use lead magnets to drive traffic and sales for your facility management business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10265432 Tue, 05 Apr 2022 06:00:00 -0600 1674 24 full false Positioning You and Your Facility Business As The Leaders In The Space Positioning You and Your Facility Business As The Leaders In The Space Are you tired of trying to attract new customers to your facility and property management business without much success? 

It's time to ditch the traditional marketing techniques and try something new. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. reveals the secret to attracting a steady stream of high-quality leads and customers through the power of expert positioning. 

Learn how to position yourself as a thought leader in the facility management industry and gain the trust and credibility of your target audience. 

Don't miss this valuable episode that can take your business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you tired of trying to attract new customers to your facility and property management business without much success? 

It's time to ditch the traditional marketing techniques and try something new. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. reveals the secret to attracting a steady stream of high-quality leads and customers through the power of expert positioning. 

Learn how to position yourself as a thought leader in the facility management industry and gain the trust and credibility of your target audience. 

Don't miss this valuable episode that can take your business to the next level.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10265418 Thu, 31 Mar 2022 06:00:00 -0600 1431 23 full false Mastering Marketing as a Facility Services Leader: Essential Books to Add to Your Reading List Mastering Marketing as a Facility Services Leader: Essential Books to Add to Your Reading List In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top marketing books that have helped shape his strategies and tactics in the industry. 

These evergreen concepts can be applied to any business, and are a must-read for any FM professional looking to take their marketing efforts to the next level. 

Tune in to learn which books have made the greatest impact on Javier's career and can help you succeed in the competitive world of facility management.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top marketing books that have helped shape his strategies and tactics in the industry. 

These evergreen concepts can be applied to any business, and are a must-read for any FM professional looking to take their marketing efforts to the next level. 

Tune in to learn which books have made the greatest impact on Javier's career and can help you succeed in the competitive world of facility management.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10265413 Tue, 29 Mar 2022 06:00:00 -0600 1911 22 full false Elevate Your Facility Maintenance Business from Commodity to Trusted Provider with These Offer-Creation Strategies Elevate Your Facility Maintenance Business from Commodity to Trusted Provider with These Offer-Creation Strategies In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. delves into the crucial role that offers play in the success of a facilities service company. 

Learn how to create compelling offers that set your business apart from the competition and drive growth for your IFM business. 

Discover the different types of offers that can be created and how to effectively use them to attract new leads and customers. 

Don't miss this essential guide to mastering the art of offer creation for your facility management business.

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. delves into the crucial role that offers play in the success of a facilities service company. 

Learn how to create compelling offers that set your business apart from the competition and drive growth for your IFM business. 

Discover the different types of offers that can be created and how to effectively use them to attract new leads and customers. 

Don't miss this essential guide to mastering the art of offer creation for your facility management business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10265410 Thu, 24 Mar 2022 06:00:00 -0600 1269 21 full false Boost Your IFM Business's Sales with These Expert Copywriting Strategies Boost Your IFM Business's Sales with These Expert Copywriting Strategies In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the secrets of effective copywriting for facilities service providers. 

Learn how to craft persuasive sales copy that can help your business grow, even without a dedicated sales team. 

Discover how to find the right angle and tell a compelling story that resonates with your audience and showcases the value of your services. 

This is a must-listen for any FM or PM business looking to improve its marketing efforts and boost its bottom line.

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Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the secrets of effective copywriting for facilities service providers. 

Learn how to craft persuasive sales copy that can help your business grow, even without a dedicated sales team. 

Discover how to find the right angle and tell a compelling story that resonates with your audience and showcases the value of your services. 

This is a must-listen for any FM or PM business looking to improve its marketing efforts and boost its bottom line.

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]]> Javier Lozano, Jr. Buzzsprout-10265398 Tue, 22 Mar 2022 06:00:00 -0600 2038 20 full false Attract More Facility Services Customers with These Proven Website Structuring Strategies - Part 2 Attract More Facility Services Customers with These Proven Website Structuring Strategies - Part 2 In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate website framework for facilities service providers. 

Learn how to build your website like lego pieces and improve the efficiency and strategy of your online presence. 

This is part 2 of a 2 part series on website optimization for FM businesses.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate website framework for facilities service providers. 

Learn how to build your website like lego pieces and improve the efficiency and strategy of your online presence. 

This is part 2 of a 2 part series on website optimization for FM businesses.

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If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10222877 Thu, 17 Mar 2022 07:00:00 -0600 2218 19 full false Attract More Facility Services Customers with These Proven Website Structuring Strategies - Part 1 Attract More Facility Services Customers with These Proven Website Structuring Strategies - Part 1 In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate website framework for facilities service providers. 

Learn how to build your website like lego pieces and improve the efficiency and strategy of your online presence. T

his is part 1 of a 2 part series on website optimization for FM Property Management businesses.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate website framework for facilities service providers. 

Learn how to build your website like lego pieces and improve the efficiency and strategy of your online presence. T

his is part 1 of a 2 part series on website optimization for FM Property Management businesses.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10148541 Tue, 15 Mar 2022 06:00:00 -0600 1925 18 full false Boost Your Facilities Management Blog's Search Engine Rankings with This Proven Content Marketing Framework Boost Your Facilities Management Blog's Search Engine Rankings with This Proven Content Marketing Framework Are you tired of struggling to get your Facility Management business noticed online?  Are you tired of competing with other FM companies for the same leads? Then it's time to try a new approach to content marketing. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a proven framework for creating high-quality, SEO-optimized content that will help your FM business stand out from the competition. 

Discover the secrets to creating engaging and informative blog posts that will attract the right customers and drive traffic to your website. 

Don't miss this opportunity to learn how to dominate the search results and grow your FM business through effective content marketing.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you tired of struggling to get your Facility Management business noticed online?  Are you tired of competing with other FM companies for the same leads? Then it's time to try a new approach to content marketing. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a proven framework for creating high-quality, SEO-optimized content that will help your FM business stand out from the competition. 

Discover the secrets to creating engaging and informative blog posts that will attract the right customers and drive traffic to your website. 

Don't miss this opportunity to learn how to dominate the search results and grow your FM business through effective content marketing.

Send us Fan Mail

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Connect with Javier:

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]]> Javier Lozano, Jr. Buzzsprout-10148508 Thu, 10 Mar 2022 06:00:00 -0700 1129 17 full false Why I Switched Careers To Become CMO of a Tech Company Why I Switched Careers To Become CMO of a Tech Company So... my new career path with this NEW tech company will help your facilities maintenance company improve your overall marketing strategy. 

Guaranteed.

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]]> So... my new career path with this NEW tech company will help your facilities maintenance company improve your overall marketing strategy. 

Guaranteed.

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]]> Javier Lozano, Jr. Buzzsprout-10148486 Tue, 08 Mar 2022 06:00:00 -0700 1199 16 full false Achieving 5 to 6 Figure Revenue with Email Marketing Strategies for Facility Maintenance Businesses Achieving 5 to 6 Figure Revenue with Email Marketing Strategies for Facility Maintenance Businesses In this episode of the Facility Management Marketing Podcast, I share the secrets to successful email marketing for FM businesses. 

From crafting the perfect subject line to segmenting your email list and creating targeted campaigns, I cover everything you need to know to drive leads and conversions through email. 

Don't miss out on this valuable information and start maximizing the potential of email marketing for your facility service company today.

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, I share the secrets to successful email marketing for FM businesses. 

From crafting the perfect subject line to segmenting your email list and creating targeted campaigns, I cover everything you need to know to drive leads and conversions through email. 

Don't miss out on this valuable information and start maximizing the potential of email marketing for your facility service company today.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10148485 Thu, 03 Mar 2022 06:00:00 -0700 2370 15 full false Expert Insights: Modeling Your Facility Maintenance Business's Marketing after the Best Super Bowl Commercials Expert Insights: Modeling Your Facility Maintenance Business's Marketing after the Best Super Bowl Commercials "Join host Javier Lozano Jr. as he discusses the most innovative and effective Super Bowl commercial of all time on the latest episode of the Facility Management Marketing Podcast. 

This unique episode will delve into the creative and strategic elements that made this ad stand out and how it can inspire your own marketing efforts in the FM industry. 

Don't miss this exciting analysis and analysis of the best ad ever created – tune in now!"

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> "Join host Javier Lozano Jr. as he discusses the most innovative and effective Super Bowl commercial of all time on the latest episode of the Facility Management Marketing Podcast. 

This unique episode will delve into the creative and strategic elements that made this ad stand out and how it can inspire your own marketing efforts in the FM industry. 

Don't miss this exciting analysis and analysis of the best ad ever created – tune in now!"

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10148454 Tue, 01 Mar 2022 07:00:00 -0700 2147 14 full false The Essential Strategy for Scaling Your Facility Service Business" The Essential Strategy for Scaling Your Facility Service Business" In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the one marketing concept that many facilities service providers overlook.

Learn how focusing on this one thing can help your business grow from zero to over $100M in revenue in just five years. 

Discover why this asset may be the most valuable one you have in your business and how the top marketing experts use it to their advantage. 

Don't miss this episode and start leveraging this concept to drive more leads and revenue for your FM company.

Send us Fan Mail

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the one marketing concept that many facilities service providers overlook.

Learn how focusing on this one thing can help your business grow from zero to over $100M in revenue in just five years. 

Discover why this asset may be the most valuable one you have in your business and how the top marketing experts use it to their advantage. 

Don't miss this episode and start leveraging this concept to drive more leads and revenue for your FM company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10090517 Thu, 24 Feb 2022 06:00:00 -0700 1380 13 full false Maximizing Your IFM Business's Online Presence without Breaking the Bank: Expert Tips for Running Paid Ads for Free Maximizing Your IFM Business's Online Presence without Breaking the Bank: Expert Tips for Running Paid Ads for Free If you're tired of the traditional approach to marketing and are looking for new ways to stand out in the crowded facility management space, this episode is for you.

Join host Javier Lozano Jr. as he reveals a little-known marketing strategy that can help your FM business grow and thrive. From understanding the importance of a strong offer to learning how to use paid ads to your advantage, this episode has everything you need to take your marketing efforts to the next level.

Don't miss out on this opportunity to learn from one of the leading experts in facility management marketing. Tune in to the Facility Management Marketing Podcast now and start seeing real results in your business.

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Want predictable pipeline (not random acts of marketing)?

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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> If you're tired of the traditional approach to marketing and are looking for new ways to stand out in the crowded facility management space, this episode is for you.

Join host Javier Lozano Jr. as he reveals a little-known marketing strategy that can help your FM business grow and thrive. From understanding the importance of a strong offer to learning how to use paid ads to your advantage, this episode has everything you need to take your marketing efforts to the next level.

Don't miss out on this opportunity to learn from one of the leading experts in facility management marketing. Tune in to the Facility Management Marketing Podcast now and start seeing real results in your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-10090505 Tue, 22 Feb 2022 06:00:00 -0700 2372 12 full false Boost Your Facility Maintenance Business's Online Presence with These 7 Steps for Running Successful Paid Social Media Ads Boost Your Facility Maintenance Business's Online Presence with These 7 Steps for Running Successful Paid Social Media Ads Are you struggling to get noticed in the crowded world of facility management? Want to stand out and reach more customers with your marketing efforts? 

Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his tried-and-true strategies for creating a brand worth following and attracting free traffic from Google. 

With his expert insights and practical tips, you'll learn how to optimize your Google Business Profile, engage on social media, and run successful paid ad campaigns to take your FM business to the next level. 

Don't miss this opportunity to learn from a seasoned pro and boost your marketing efforts today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Are you struggling to get noticed in the crowded world of facility management? Want to stand out and reach more customers with your marketing efforts? 

Look no further! 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his tried-and-true strategies for creating a brand worth following and attracting free traffic from Google. 

With his expert insights and practical tips, you'll learn how to optimize your Google Business Profile, engage on social media, and run successful paid ad campaigns to take your FM business to the next level. 

Don't miss this opportunity to learn from a seasoned pro and boost your marketing efforts today!

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9924143 Thu, 17 Feb 2022 07:00:00 -0700 2042 11 full false Dominate Your Facility Maintenance Industry with These Proven 3-Part Marketing Strategies Dominate Your Facility Maintenance Industry with These Proven 3-Part Marketing Strategies On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a game-changing marketing strategy that he learned from a book and has completely transformed his approach to creating marketing strategies and content. 

He explains how this strategy has impacted his writing for LinkedIn, blog posts, emails, sales pages, and ad copy, and how it has improved his skills as a marketing leader. 

This strategy is unique and has not been used in the Facility Management industry, making it a valuable resource for any FM business looking to stand out and grow. 

Tune in to learn how to implement this powerful marketing strategy in your company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a game-changing marketing strategy that he learned from a book and has completely transformed his approach to creating marketing strategies and content. 

He explains how this strategy has impacted his writing for LinkedIn, blog posts, emails, sales pages, and ad copy, and how it has improved his skills as a marketing leader. 

This strategy is unique and has not been used in the Facility Management industry, making it a valuable resource for any FM business looking to stand out and grow. 

Tune in to learn how to implement this powerful marketing strategy in your company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9924135 Tue, 15 Feb 2022 07:00:00 -0700 2585 10 full false Maximizing Your Facility and Property Maintenance Business's ROI with Paid Advertising Strategies Maximizing Your Facility and Property Maintenance Business's ROI with Paid Advertising Strategies On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the benefits of running paid ads for your FM business. 

He discusses the potential for generating leads and filling up your sales pipeline, as well as the role of ads in growing and promoting your FM brand. 

From Google to LinkedIn to TikTok, he covers a variety of digital channels and the opportunities they present for your company. 

Tune in to learn how paid ads can be a powerful tool for the success and growth of your Facility Management business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the benefits of running paid ads for your FM business. 

He discusses the potential for generating leads and filling up your sales pipeline, as well as the role of ads in growing and promoting your FM brand. 

From Google to LinkedIn to TikTok, he covers a variety of digital channels and the opportunities they present for your company. 

Tune in to learn how paid ads can be a powerful tool for the success and growth of your Facility Management business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9924126 Thu, 10 Feb 2022 07:00:00 -0700 1813 Facility Management Marketing, Paid Ads, Lead Generation, Brand Promotion, Digital Advertising Channels 9 full false Expert Tips for Successfully Managing Google Ads for Your Facility Maintenance Business Expert Tips for Successfully Managing Google Ads for Your Facility Maintenance Business On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. breaks down the complexities of running paid ads, specifically Google Ads, for your FM business. 

He covers the importance of keyword research to avoid wasting money, the role of landing pages in ad campaigns, the use of negative keywords to filter out irrelevant traffic, and the concept of conversions. 

This episode is a valuable resource for FM leaders considering utilizing Google Ads for their Facility Services company, or for those looking to improve their current ad campaigns. 

Tune in to learn how to structure a successful and cost-effective Google Ads campaign.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. breaks down the complexities of running paid ads, specifically Google Ads, for your FM business. 

He covers the importance of keyword research to avoid wasting money, the role of landing pages in ad campaigns, the use of negative keywords to filter out irrelevant traffic, and the concept of conversions. 

This episode is a valuable resource for FM leaders considering utilizing Google Ads for their Facility Services company, or for those looking to improve their current ad campaigns. 

Tune in to learn how to structure a successful and cost-effective Google Ads campaign.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9924118 Tue, 08 Feb 2022 07:00:00 -0700 1805 8 full false Revolutionizing Your FM Company's Social Media Marketing: Creative Strategies for Engaging Your Audience Revolutionizing Your FM Company's Social Media Marketing: Creative Strategies for Engaging Your Audience On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the common mistakes that B2B companies make on social media, including a lack of personal engagement and posting content that lacks value. 

He shares strategies for improving your social media marketing approach in the Facility Maintenance industry, including techniques for increasing engagement and achieving better results on platforms like LinkedIn and Facebook. 

Tune in to learn how to make your social media presence more dynamic and effective for your FM company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the common mistakes that B2B companies make on social media, including a lack of personal engagement and posting content that lacks value. 

He shares strategies for improving your social media marketing approach in the Facility Maintenance industry, including techniques for increasing engagement and achieving better results on platforms like LinkedIn and Facebook. 

Tune in to learn how to make your social media presence more dynamic and effective for your FM company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9924117 Thu, 03 Feb 2022 07:00:00 -0700 1809 7 full false Optimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 2 Optimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 2 On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization. 

He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary. 

With this beginner's guide to SEO, you'll be equipped with the knowledge you need to make informed decisions about your Facility Management company's online presence. 

This is part 1 of a 2-part series on SEO basics, so stay tuned for more insights and tips.

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Thanks for listening to Predictable B2B Growth.

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  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization. 

He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary. 

With this beginner's guide to SEO, you'll be equipped with the knowledge you need to make informed decisions about your Facility Management company's online presence. 

This is part 1 of a 2-part series on SEO basics, so stay tuned for more insights and tips.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9924110 Tue, 01 Feb 2022 07:00:00 -0700 1873 6 full false Optimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 1 Optimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 1 On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization. 

He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary. 

With this beginner's guide to SEO, you'll be equipped with the knowledge you need to make informed decisions about your Facility Management company's online presence. 

This is part 1 of a 2-part series on SEO basics, so stay tuned for more insights and tips.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization. 

He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary. 

With this beginner's guide to SEO, you'll be equipped with the knowledge you need to make informed decisions about your Facility Management company's online presence. 

This is part 1 of a 2-part series on SEO basics, so stay tuned for more insights and tips.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9872226 Thu, 27 Jan 2022 07:00:00 -0700 2671 seo, marketing, facility management, facility services, facility maintenance 5 full false Maximizing Your FM Business's Online Presence: A Proven Strategy for Generating Free Traffic from Google Maximizing Your FM Business's Online Presence: A Proven Strategy for Generating Free Traffic from Google As a Facility Management professional, attracting free traffic to your business is likely always at the forefront of your mind. 

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses a proven strategy for generating free traffic through Google. 

He covers the ins and outs of Google Business Profile (formerly Google My Business), a platform that allows you to fully optimize your business listing and attract traffic to your website. 

Learn how to share information about your services, hours of operation, images and videos, and more, all through the Google Business Profile. 

Tune in to this episode to discover how to make the most of this powerful tool and drive traffic to your FM company's website.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> As a Facility Management professional, attracting free traffic to your business is likely always at the forefront of your mind. 

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses a proven strategy for generating free traffic through Google. 

He covers the ins and outs of Google Business Profile (formerly Google My Business), a platform that allows you to fully optimize your business listing and attract traffic to your website. 

Learn how to share information about your services, hours of operation, images and videos, and more, all through the Google Business Profile. 

Tune in to this episode to discover how to make the most of this powerful tool and drive traffic to your FM company's website.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9872220 Tue, 25 Jan 2022 07:00:00 -0700 2356 gmb, google my business, google business profile, gbp, marketing, facility management, facility maintenance, facility services, facility service provider 4 full false Elevating Your Facility Maintenance Company Through Strong Branding: The Importance of Branding and How to Create It Elevating Your Facility Maintenance Company Through Strong Branding: The Importance of Branding and How to Create It On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the concept of branding for FM businesses.

 He delves deeper into what a brand truly represents, beyond surface-level elements such as business longevity, website design, and logo. 

Tune in to learn about the untaught aspects of branding and how to build a brand that is worth following in the Facility Management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the concept of branding for FM businesses.

 He delves deeper into what a brand truly represents, beyond surface-level elements such as business longevity, website design, and logo. 

Tune in to learn about the untaught aspects of branding and how to build a brand that is worth following in the Facility Management industry.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9872214 Thu, 20 Jan 2022 07:00:00 -0700 2162 3 full false Crafting a Captivating Story for Your Facility Management Company: A Step-by-Step Guide Crafting a Captivating Story for Your Facility Management Company: A Step-by-Step Guide In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the power of storytelling in marketing your Facility and Property Management company. 

He shares a simple yet effective 7-step framework for crafting a captivating story about your business that will set you apart from your competitors. With live examples of how this framework can be applied in the facility management industry, this episode is a must-listen for anyone looking to elevate their brand through storytelling. 

Tune in to learn how to build a branded story framework and start competing on unique aspects of your FM company that your competitors can't touch.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the power of storytelling in marketing your Facility and Property Management company. 

He shares a simple yet effective 7-step framework for crafting a captivating story about your business that will set you apart from your competitors. With live examples of how this framework can be applied in the facility management industry, this episode is a must-listen for anyone looking to elevate their brand through storytelling. 

Tune in to learn how to build a branded story framework and start competing on unique aspects of your FM company that your competitors can't touch.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9872210 Tue, 18 Jan 2022 07:00:00 -0700 2426 story brand, donald miller, facility management, marketing, facility services 2 full false How I Became A Marketing Expert In The Facility Management Industry How I Became A Marketing Expert In The Facility Management Industry Welcome to the Facility Management Marketing Podcast, where host Javier Lozano, Jr. shares his journey and expertise in the industry. 

In this episode, Javier shares his origin story, starting with his experience as an entrepreneur and the marketing strategies that helped him succeed. 

After selling his business for multi-six figures, Javier took on a role at CMI Mechanical, a commercial HVAC/R company in Denver. Within 18 months, he was able to increase the company's website traffic by over 750% and secure new business from major clients such as Ratheon, T-Mobile, and Qualcomm through organic marketing techniques. 

Fast forward to today and Javier is using these same strategies for an Inc 5000 company, and many other Facility Management brands across the US to thrive.

Tune in to hear more about Javier's marketing journey and the valuable insights he has gained along the way.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Welcome to the Facility Management Marketing Podcast, where host Javier Lozano, Jr. shares his journey and expertise in the industry. 

In this episode, Javier shares his origin story, starting with his experience as an entrepreneur and the marketing strategies that helped him succeed. 

After selling his business for multi-six figures, Javier took on a role at CMI Mechanical, a commercial HVAC/R company in Denver. Within 18 months, he was able to increase the company's website traffic by over 750% and secure new business from major clients such as Ratheon, T-Mobile, and Qualcomm through organic marketing techniques. 

Fast forward to today and Javier is using these same strategies for an Inc 5000 company, and many other Facility Management brands across the US to thrive.

Tune in to hear more about Javier's marketing journey and the valuable insights he has gained along the way.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

  1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
  2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
  3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

If the show helps, follow + leave a rating/review.

]]> Javier Lozano, Jr. Buzzsprout-9872208 Tue, 11 Jan 2022 22:00:00 -0700 2144 facility management, marketing, facility services, facility maintenance, facilities 1 full false