Mon, 25 May 2026 11:11:51 -0400 http://Adlantica.com en-us © 2026 Brand Moves yes 50f8d574-47b8-5c16-8f83-19155f5a6344 Mehrab Reza episodic false Buzzsprout (https://www.buzzsprout.com) Mehrab Reza https://storage.buzzsprout.com/vgfyg9jdas9kw79yb2q142o3ftcx?.jpg http://Adlantica.com How the World’s Only Super Brand Weaves Data Into StoryTelling There's a brand that, throughout history, achieved the feat of communicating data through storytelling better than all others. It's the very reason why they're able to command price markups of up to 4,503,000%! That brand is Leonardo da Vinci.

Master Leonardo did not pursue painting to satisfy his patrons and art collectors. He used to dissect human cadavers to learn about bones, sinews, and muscles. And he used paintings, like the Mona Lisa, to deliver what he had discovered about the human eye, mouth, and lips. He was a master at transforming science and learning into beauty.

In this episode of Brand Moves, we discuss why storytelling is crucial for engaging with customers, influencing their thinking, and changing their behavior. And ultimately, we'll uncover why data means nothing and insights and stories mean everything!

]]> There's a brand that, throughout history, achieved the feat of communicating data through storytelling better than all others. It's the very reason why they're able to command price markups of up to 4,503,000%! That brand is Leonardo da Vinci.

Master Leonardo did not pursue painting to satisfy his patrons and art collectors. He used to dissect human cadavers to learn about bones, sinews, and muscles. And he used paintings, like the Mona Lisa, to deliver what he had discovered about the human eye, mouth, and lips. He was a master at transforming science and learning into beauty.

In this episode of Brand Moves, we discuss why storytelling is crucial for engaging with customers, influencing their thinking, and changing their behavior. And ultimately, we'll uncover why data means nothing and insights and stories mean everything!

]]> Mehrab Reza Buzzsprout-9846934 Fri, 07 Jan 2022 10:00:00 -0600 795 full false Evil Geniuses: Apple's Plan to Increase Consumer Happiness We need to air Apple's under-the-radar tactic to secretly influence consumer happiness and grow affinity for their products. You decide if they've gone too far.

Consumer happiness is the study of how consumers choose to spend two of their most value resources—time and money—and how happy they feel with those choices.

This subject is of the utmost importance because I believe all businesses should exist to improve the lives of people. But before they can do that, businesses must first understand what makes consumers happy. You can learn more about my work by visiting www.adlantica.com.

]]> We need to air Apple's under-the-radar tactic to secretly influence consumer happiness and grow affinity for their products. You decide if they've gone too far.

Consumer happiness is the study of how consumers choose to spend two of their most value resources—time and money—and how happy they feel with those choices.

This subject is of the utmost importance because I believe all businesses should exist to improve the lives of people. But before they can do that, businesses must first understand what makes consumers happy. You can learn more about my work by visiting www.adlantica.com.

]]> Mehrab Reza Buzzsprout-9740256 Fri, 17 Dec 2021 10:00:00 -0600 529 full false En Vogue: How Crocs Changed Consumer Attitude Crocs used to be known for their "ugly" shoes that consumers considered to be an eyesore. But after pulling off a brilliant brand move, Crocs went from ugly to vogue and started generating billions in revenue.

How did they pull off this magnificent brand transformation? What are the underlying consumer psychology mechanisms that made it possible? And what can other brands learn from their transformation?

In this week's episode, I discuss how focusing on changing consumer attitude before trying to change consumer behavior helped Crocs transform their brand. You can learn more about my work by visiting www.adlantica.com.

]]> Crocs used to be known for their "ugly" shoes that consumers considered to be an eyesore. But after pulling off a brilliant brand move, Crocs went from ugly to vogue and started generating billions in revenue.

How did they pull off this magnificent brand transformation? What are the underlying consumer psychology mechanisms that made it possible? And what can other brands learn from their transformation?

In this week's episode, I discuss how focusing on changing consumer attitude before trying to change consumer behavior helped Crocs transform their brand. You can learn more about my work by visiting www.adlantica.com.

]]> Mehrab Reza Buzzsprout-9686170 Wed, 08 Dec 2021 13:00:00 -0600 497 full false