Tracy Jefferson on Business Growth Strategies Tue, 05 May 2026 14:37:22 -0400 https://tracyjefferson.buzzsprout.com en-us © 2026 Tracy Jefferson on Business Growth Strategies yes Support this Podcast d18e3744-cc50-5f6e-8926-2731e03eb36b Tracy Jefferson episodic false Topics include Commercial Real Estate Technology and Global Business Growth and Success Strategies.

]]> Buzzsprout (https://www.buzzsprout.com) Tracy Jefferson https://storage.buzzsprout.com/lc4yl0oryf1as5awrj0l0qemfkso?.jpg Tracy Jefferson on Business Growth Strategies The Five Rules: Rule #3 - The Integrator™ is the Tie Breaker The Five Rules: Rule #3 - The Integrator™ is the Tie Breaker In EOS® and Rocket Fuel University™ an important concept in the Visionary / Integrator™ relationship is the integrator is the tie breaker. are referred to as The Five Rules.  This short two and a half minute episode briefly talks about this rule and why it is important.

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]]> In EOS® and Rocket Fuel University™ an important concept in the Visionary / Integrator™ relationship is the integrator is the tie breaker. are referred to as The Five Rules.  This short two and a half minute episode briefly talks about this rule and why it is important.

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]]> Tracy Jefferson Buzzsprout-15010617 Mon, 06 May 2024 00:00:00 +0000 152 eos, integrator, visionary 3 14 full false The Five Rules: Rule #2 – No End Runs! The Five Rules: Rule #2 – No End Runs! In EOS® and Rocket Fuel University™ one of the key concepts are referred to as The Five Rules.  This three minute episode is a deeper dive into one of those rules: No End Runs!  While our focus is on the Visionary / Integrator relationship, this rule is critical throughout the organization.

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]]> In EOS® and Rocket Fuel University™ one of the key concepts are referred to as The Five Rules.  This three minute episode is a deeper dive into one of those rules: No End Runs!  While our focus is on the Visionary / Integrator relationship, this rule is critical throughout the organization.

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]]> Tracy Jefferson Buzzsprout-14968421 Mon, 29 Apr 2024 00:00:00 +0000 187 eos, rocketfuel 3 13 full false The Five Rules: Rule #1 – Same Page Meeting™ The Five Rules: Rule #1 – Same Page Meeting™ In EOS® and Rocket Fuel University™ one of the key concepts are referred to as The Five Rules.  This five minute episode is a deeper dive into one of those rules: The Same Page Meeting™.  It is an essential element of the Visionary and Integrator™ relationship!

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]]> In EOS® and Rocket Fuel University™ one of the key concepts are referred to as The Five Rules.  This five minute episode is a deeper dive into one of those rules: The Same Page Meeting™.  It is an essential element of the Visionary and Integrator™ relationship!

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]]> Tracy Jefferson Buzzsprout-14932731 Mon, 22 Apr 2024 13:00:00 +0000 294 3 12 full false The Five Rules: Keys to a successful Visionary / Integrator™ relationship The Five Rules: Keys to a successful Visionary / Integrator™ relationship The key to success in the Visionary / Integrator relationship is something in EOS® and Rocket Fuel University™ referred to as The Five Rules.  This four minute episode talks about them at a high level, with future episodes planned to be deep dives into each.

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]]> The key to success in the Visionary / Integrator relationship is something in EOS® and Rocket Fuel University™ referred to as The Five Rules.  This four minute episode talks about them at a high level, with future episodes planned to be deep dives into each.

Support the show

]]> Tracy Jefferson Buzzsprout-14872159 Mon, 15 Apr 2024 00:00:00 +0000 240 eos, integrator, visionary 3 11 full false How do we leverage the People Analyzer™ whether evaluating our team or hiring? How do we leverage the People Analyzer™ whether evaluating our team or hiring? In an EOS® run organization, it is essential our team members understand and represent our core values as defined in the V/TO™.  In this episode, we talk about a simple but effective tool, the People Analyzer™.

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]]> In an EOS® run organization, it is essential our team members understand and represent our core values as defined in the V/TO™.  In this episode, we talk about a simple but effective tool, the People Analyzer™.

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]]> Tracy Jefferson Buzzsprout-14844092 Sun, 07 Apr 2024 20:00:00 +0000 208 eos, people analyzer, leadership, integrator, visionary 3 10 full false What is GWC™️??? What is GWC™️??? Anyone who talks about organizational theory quickly learns I am obsessed with the acronym GWC™! So, what is EOS Worldwide GWC™ and why do I go off on one hour lectures on the subject??? In this ONLY 3 1/2 minute video I explain the fundamentals of GWC™.

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]]> Anyone who talks about organizational theory quickly learns I am obsessed with the acronym GWC™! So, what is EOS Worldwide GWC™ and why do I go off on one hour lectures on the subject??? In this ONLY 3 1/2 minute video I explain the fundamentals of GWC™.

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]]> Tracy Jefferson Buzzsprout-14806780 Mon, 01 Apr 2024 16:00:00 +0000 222 #eos, #gwc #rocketfuel, #gorocket 3 9 full false What is the Accountability Chart™? What is the Accountability Chart™? In EOS®, there is a tool called the Accountability Chart™.  This tool is similar to an organization chart but different in that the focus is on designing the organization in such a way the vision for the company can be achieved.  Each function in the accountability chart includes 5 things someone in that position are held accountable for.  This 6 minute episode talks about the tool and also how the Visionary and Integrator™ fit into the model.

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]]> In EOS®, there is a tool called the Accountability Chart™.  This tool is similar to an organization chart but different in that the focus is on designing the organization in such a way the vision for the company can be achieved.  Each function in the accountability chart includes 5 things someone in that position are held accountable for.  This 6 minute episode talks about the tool and also how the Visionary and Integrator™ fit into the model.

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]]> Tracy Jefferson Buzzsprout-14733654 Mon, 25 Mar 2024 04:00:00 +0000 364 eos, rocketfuel,visionary, integrator 3 8 full false What is an Integrator™? What is an Integrator™? The term Integrator™ in EOS® is something I often speak, write, and podcast about.  What does the role really involve?

Many of the ideas are from the book Rocket Fuel by Gino Wickman and Mark Winters. Suggest visiting Rocket Fuel University™ online as well.

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]]> The term Integrator™ in EOS® is something I often speak, write, and podcast about.  What does the role really involve?

Many of the ideas are from the book Rocket Fuel by Gino Wickman and Mark Winters. Suggest visiting Rocket Fuel University™ online as well.

Support the show

]]> Tracy Jefferson Buzzsprout-14706908 Mon, 18 Mar 2024 04:00:00 +0000 614 eos, rocketfuel 3 7 full false The Buddhist 555 and EOS® 5-5-5™ concepts. How are they related? The Buddhist 555 and EOS® 5-5-5™ concepts. How are they related? In Buddhism, 555 is about positive change, mental clarity, and balance. How does this relate to the EOS® 5-5-5™ concept?

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]]> In Buddhism, 555 is about positive change, mental clarity, and balance. How does this relate to the EOS® 5-5-5™ concept?

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]]> Tracy Jefferson Buzzsprout-14667643 Mon, 11 Mar 2024 13:00:00 +0000 119 3 6 full false 2024 Podcast Plans! 2024 Podcast Plans! A brief episode to outline the plans for the podcast in 2024 and getting back on a weekly schedule.

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]]> A brief episode to outline the plans for the podcast in 2024 and getting back on a weekly schedule.

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]]> Tracy Jefferson Buzzsprout-14049658 Tue, 28 Nov 2023 17:00:00 +0000 160 3 5 full false The 5 Rules™: Rule #2 - No End Runs The 5 Rules™: Rule #2 - No End Runs In EOS® and Rocket Fuel University, we talk about the 5 rules for how a Visionary and Integrator™ work together.  Rule #2 is No End Runs.  This episode discusses end runs and how to address them.

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]]> In EOS® and Rocket Fuel University, we talk about the 5 rules for how a Visionary and Integrator™ work together.  Rule #2 is No End Runs.  This episode discusses end runs and how to address them.

Support the show

]]> Tracy Jefferson Buzzsprout-12807068 Mon, 08 May 2023 15:00:00 +0000 286 eos, rocket fuel, integrator, coo, fractionalcoo 3 4 full false The 5 Rules™: Rule #1 - Same Page The 5 Rules™: Rule #1 - Same Page In EOS® and Rocket Fuel University, we talk about the 5 rules for how a Visionary and Integrator™ work together.  Rule #1 is to stay on the same page.  This episode discusses how to leverage the Same Page Meeting.

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]]> In EOS® and Rocket Fuel University, we talk about the 5 rules for how a Visionary and Integrator™ work together.  Rule #1 is to stay on the same page.  This episode discusses how to leverage the Same Page Meeting.

Support the show

]]> Tracy Jefferson Buzzsprout-12742347 Mon, 01 May 2023 05:00:00 +0000 290 eos, rocket fuel, integrator, coo, fractionalcoo 3 3 full false IBM and Environmental Sustainability IBM and Environmental Sustainability IBM has been on the forefront of sustainability for over five decades. We discuss the company's focus and its products related to the effort.

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]]> IBM has been on the forefront of sustainability for over five decades. We discuss the company's focus and its products related to the effort.

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]]> Tracy Jefferson / Kal Gyimesi Buzzsprout-12691625 Mon, 24 Apr 2023 05:00:00 +0000 1606 sustainability, esg, ibm, tririga, maximo 3 2 full false OKR's: Radical Execution OKR's: Radical Execution Krezzo has taken the OKR methodology to a new level.  My guest, CEO Stephen Newman, discusses their methodology.

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]]> Krezzo has taken the OKR methodology to a new level.  My guest, CEO Stephen Newman, discusses their methodology.

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]]> Tracy Jefferson Buzzsprout-12594916 Mon, 10 Apr 2023 05:00:00 +0000 1215 okr, leadership 3 1 full false Introduction to OKR's Introduction to OKR's Logan Jefferson joins the podcast from Nakhon Si Thammarat, Thailand, to provide an introduction to OKR's.

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]]> Logan Jefferson joins the podcast from Nakhon Si Thammarat, Thailand, to provide an introduction to OKR's.

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]]> Tracy Jefferson / Logan Jefferson Buzzsprout-11641270 Mon, 07 Nov 2022 06:00:00 +0000 1844 okr, okrs, leadership, strategy, esg 2 1 full false Coping with Guillain-Barre Syndrome: A Story of Hope, Resilience and Reinvention Coping with Guillain-Barre Syndrome: A Story of Hope, Resilience and Reinvention A discussion with Susan Spiers who contracts GBS back in 2011 and continues to be challenged by its impact on her health.

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]]> A discussion with Susan Spiers who contracts GBS back in 2011 and continues to be challenged by its impact on her health.

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]]> Tracy Jefferson Buzzsprout-11458016 Mon, 10 Oct 2022 04:00:00 +0000 1852 gbs, guillain-barre 1 13 full false Hiring Practices Hiring Practices Hiring is something many companies struggle with.  What are the critical elements of the hiring process to ensure the right people join?

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]]> Hiring is something many companies struggle with.  What are the critical elements of the hiring process to ensure the right people join?

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]]> Tracy Jefferson Buzzsprout-10939521 Mon, 11 Jul 2022 13:00:00 +0000 295 1 12 full false What are the Current Challenges in the Workplace? What are the Current Challenges in the Workplace? Special guest Susan Spiers and I discuss the many challenges organizations are currently facing in the commercial real estate and facilities management world.

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]]> Special guest Susan Spiers and I discuss the many challenges organizations are currently facing in the commercial real estate and facilities management world.

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]]> Tracy Jefferson Buzzsprout-10864280 Mon, 04 Jul 2022 05:00:00 +0000 2760 real estate, facilities management, esg 1 11 full false Scorecards: Key Data to Managing Your Business Scorecards: Key Data to Managing Your Business Discusses how scorecards work, and why leading and lagging indicators are critical to making good business decisions.

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]]> Discusses how scorecards work, and why leading and lagging indicators are critical to making good business decisions.

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]]> Tracy Jefferson Buzzsprout-10854898 Mon, 27 Jun 2022 05:00:00 +0000 685 1 10 full false Are You a Visionary or an Integrator? Are You a Visionary or an Integrator? One of the keys to successfully growing a business is having the right Visionary/Integrator combination.  Which are you?

Based on the concepts in the book “Rocket Fuel” by Gino Wickman and Mark Winters

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]]> One of the keys to successfully growing a business is having the right Visionary/Integrator combination.  Which are you?

Based on the concepts in the book “Rocket Fuel” by Gino Wickman and Mark Winters

Support the show

]]> Tracy Jefferson Buzzsprout-10093520 Thu, 17 Feb 2022 16:00:00 +0000 1266 #visionary #integrator #rocketfuel #eos 1 9 full false EAM and IWMS in Pakistan EAM and IWMS in Pakistan The Enterprise Asset Management (EAM) and Integrated Workplace Management Solutions (IWMS) markets in Pakistan are evolving.  This episode is a conversation with Shams Ladak, the CEO of Systech International, and Faisal Ladak, an Advisor on Technology Modernization about EAM and IWMS, and the business climate in Pakistan.

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]]> The Enterprise Asset Management (EAM) and Integrated Workplace Management Solutions (IWMS) markets in Pakistan are evolving.  This episode is a conversation with Shams Ladak, the CEO of Systech International, and Faisal Ladak, an Advisor on Technology Modernization about EAM and IWMS, and the business climate in Pakistan.

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]]> Tracy Jefferson Buzzsprout-10016710 Mon, 07 Feb 2022 05:00:00 +0000 2064 Pakistan, EAM, IWMS, Maximo, TRIRIGA, Karachi 1 9 full false Tampa Bay Chapter of the COO Forum: The Impact of Blockchain and Bitcoin on US Business Tampa Bay Chapter of the COO Forum: The Impact of Blockchain and Bitcoin on US Business Eric Grill, the CEO of ChainBytes and one of the world's leading authorities on Blockchain and Bitcoin discusses the impact of Bitcoin and Blockchain.

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]]> Eric Grill, the CEO of ChainBytes and one of the world's leading authorities on Blockchain and Bitcoin discusses the impact of Bitcoin and Blockchain.

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]]> Tracy Jefferson / Eric Grill Buzzsprout-9881217 Mon, 31 Jan 2022 05:00:00 +0000 3366 blockchain, bitcoin 1 8 full false Environmental Sustainability Technology Environmental Sustainability Technology My guest Traves Peterson, a Senior Solutions Engineer with IBM, and I discuss some of the technology around facilities.

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]]> My guest Traves Peterson, a Senior Solutions Engineer with IBM, and I discuss some of the technology around facilities.

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]]> Tracy Jefferson Buzzsprout-9736236 Mon, 24 Jan 2022 05:00:00 +0000 1206 TRIRIGA, IBM, environmental sustainability, climate change 1 8 full false IBM TRIRIGA and Maximo IBM TRIRIGA and Maximo Lisa Barclay and Dave Gasdia talk about IBM TRIRIGA and IBM Maximo.  The two products are leaders in the Real Estate, Facilities Management, and Asset Management solutions space.

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]]> Lisa Barclay and Dave Gasdia talk about IBM TRIRIGA and IBM Maximo.  The two products are leaders in the Real Estate, Facilities Management, and Asset Management solutions space.

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]]> Tracy Jefferson Buzzsprout-9735623 Mon, 17 Jan 2022 05:00:00 +0000 1450 IBM, maximo, TRIRIGA, ibmchampion, facilities management, eam, enterprise asset management, RE management 1 7 full false Facilities Technologies in the Canadian Defence Sector Facilities Technologies in the Canadian Defence Sector JC Dupont from Serco Canada joins my co-host, Jean-Georges Perrin, and me to discuss facilities technology use in Canada, and some of the legal and cultural facts about doing business there.  Note portions of the conversation are in English and others in French.

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]]> JC Dupont from Serco Canada joins my co-host, Jean-Georges Perrin, and me to discuss facilities technology use in Canada, and some of the legal and cultural facts about doing business there.  Note portions of the conversation are in English and others in French.

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]]> Tracy Jefferson / Jean-Georges Perrin Buzzsprout-9720539 Mon, 10 Jan 2022 05:00:00 +0000 1365 TRIRIGA, Maximo, Facilities Management, Canada 1 7 full false What Does Diversity, Equity, and Inclusion Really Mean? What Does Diversity, Equity, and Inclusion Really Mean? John Foster, a member of the Tampa Bay Chapter of the Private Directors Association and co-chair of its Diversity, Equity, and Inclusion Committee and I speak about DEI.

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]]> John Foster, a member of the Tampa Bay Chapter of the Private Directors Association and co-chair of its Diversity, Equity, and Inclusion Committee and I speak about DEI.

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]]> Tracy Jefferson / John Foster Buzzsprout-9700153 Mon, 03 Jan 2022 05:00:00 +0000 1906 diversity, equity, inclusion, DEI 1 6 full false Simon Davis: Technology and Challenges in 2022 Simon Davis: Technology and Challenges in 2022 Simon Davis and Tracy Jefferson talk about challenges in the workplace for 2022.

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]]> Simon Davis and Tracy Jefferson talk about challenges in the workplace for 2022.

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]]> Tracy Jefferson / Simon Davis Buzzsprout-9686029 Mon, 27 Dec 2021 05:00:00 +0000 2460 dei, workplace, iwms, assetmanagement, facilities management 1 5 full false COO Forum: Q4 Public Forum COO Forum: Q4 Public Forum The COO Forum is a professional development association of Second-in-Command Executives: Chief Operating Officers, Operating CFOs, General Managers, Divisional Presidents, Operating CIOs, and Executive Vice Presidents. We serve with integrity, providing value to our Members, to our Member’s companies, and to our overall business community. 

Its goals are ​to provide a collaborative, peer learning forum of Chief Operating Officers and other Second-in-Command Executives. To expand individual member’s professional development. To develop and share COO-specific best practices. To connect the greater Second-in-Command community. To broaden understanding and awareness throughout the greater business community of the Second-in-Command and its crucial role.

Visit www.cooforum.com for more information.

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]]> The COO Forum is a professional development association of Second-in-Command Executives: Chief Operating Officers, Operating CFOs, General Managers, Divisional Presidents, Operating CIOs, and Executive Vice Presidents. We serve with integrity, providing value to our Members, to our Member’s companies, and to our overall business community. 

Its goals are ​to provide a collaborative, peer learning forum of Chief Operating Officers and other Second-in-Command Executives. To expand individual member’s professional development. To develop and share COO-specific best practices. To connect the greater Second-in-Command community. To broaden understanding and awareness throughout the greater business community of the Second-in-Command and its crucial role.

Visit www.cooforum.com for more information.

Support the show

]]> Tracy Jefferson Buzzsprout-9680017 Mon, 20 Dec 2021 05:00:00 +0000 2760 coo, cooforum, csuite, management, chiefoperatingofficer 1 4 full false Jack Woehr: IBM i and Open Source Jack Woehr: IBM i and Open Source In this episode, we talk about IBM i and open source.                          

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]]> In this episode, we talk about IBM i and open source.                          

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]]> Tracy Jefferson / Jack Woehr Buzzsprout-9645973 Mon, 13 Dec 2021 05:00:00 +0000 1805 ibm i, open source, ibm, ibm champion, jack woehr 1 3 full false Becka Rowland-Buckley: Serco Workplace & Facilities Management Solutions Team Overview Becka Rowland-Buckley: Serco Workplace & Facilities Management Solutions Team Overview An interview with the leader of the Workplace & Facilities Management Solutions Team at Serco where we discuss IBM TRIRIGA, IBM Maximo, and Serco Edge.

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]]> An interview with the leader of the Workplace & Facilities Management Solutions Team at Serco where we discuss IBM TRIRIGA, IBM Maximo, and Serco Edge.

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]]> Tracy Jefferson / Becka Rowland-Buckley Buzzsprout-9632322 Mon, 06 Dec 2021 05:00:00 +0000 1157 ibm, ibmchampion, tririga, maximo, serco, facilitiesmanagement 1 2 full false Interview with E Lee Wilson, Artist and Creator of Visions of the Cosmos Interview with E Lee Wilson, Artist and Creator of Visions of the Cosmos In this episode, we speak to well-known artist Lee Wilson who combines art and science.

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]]> In this episode, we speak to well-known artist Lee Wilson who combines art and science.

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]]> Tracy Jefferson / E Lee Wilson Buzzsprout-9624298 Sun, 28 Nov 2021 18:00:00 +0000 1713 spaceart, facilitiesart, cosmos, neildegrassetyson, steam, art 1 1 full false