DELTAMV’S INSIGHT BITES Tue, 09 Jun 2026 09:09:45 -0400 https://deltamv.com/insight-bites en-us © 2026 DELTAMV’S INSIGHT BITES yes 61b81965-a8ba-5d37-b1f9-351394d60477 DeltaMV Knowledge Solutions episodic false Buzzsprout (https://www.buzzsprout.com) DeltaMV, behavioural science, marketing strategy, business, marketing, DeltaMV Knowledge Solutions https://storage.buzzsprout.com/ej49xpsps9uzig2a42oytrlhp5s6?.jpg DELTAMV’S INSIGHT BITES https://deltamv.com/insight-bites Funnel Optimisation in Healthcare Funnel Optimisation in Healthcare Traditional marketing funnels are no longer fit for purpose in an increasingly automated and fragmented digital landscape. In this episode, we explore why human insight is the key to navigating the ‘messy middle’ of customer journeys. 

Using adult vaccination as a case study, we discuss moving from linear metrics to a complete systems approach. We highlight an innovative AI-driven method that combines qualitative exploration with the rigour of quantitative coding and multivariate analysis. This approach allows us to see the full system rather than just snapshots, identifying exactly where patients drop off and how behavioural science can turn awareness into action.

Youtube link: https://youtu.be/Ou2J2HjGQ8E 

]]> Traditional marketing funnels are no longer fit for purpose in an increasingly automated and fragmented digital landscape. In this episode, we explore why human insight is the key to navigating the ‘messy middle’ of customer journeys. 

Using adult vaccination as a case study, we discuss moving from linear metrics to a complete systems approach. We highlight an innovative AI-driven method that combines qualitative exploration with the rigour of quantitative coding and multivariate analysis. This approach allows us to see the full system rather than just snapshots, identifying exactly where patients drop off and how behavioural science can turn awareness into action.

Youtube link: https://youtu.be/Ou2J2HjGQ8E 

]]> DeltaMV Knowledge Solutions Buzzsprout-18928943 Mon, 30 Mar 2026 15:00:00 +0700 823 Season 9 9 full false AI in Omnichannel - Problem or Solution? AI in Omnichannel - Problem or Solution? AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? 

In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors. 

]]> AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? 

In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors. 

]]> DeltaMV Knowledge Solutions Buzzsprout-17585564 Wed, 30 Jul 2025 11:00:00 +0700 996 Season 8 8 1 full false Episode 1: Email Overload from Pharma Episode 1: Email Overload from Pharma Pharma emails are flooding doctors’ inboxes, but instead of engaging with them, they’re getting ignored. Is pharma abusing email as a channel? In this episode, we dive into how email fatigue is affecting doctor engagement, why most emails aren’t working, and how companies should rethink their strategy. 

]]> Pharma emails are flooding doctors’ inboxes, but instead of engaging with them, they’re getting ignored. Is pharma abusing email as a channel? In this episode, we dive into how email fatigue is affecting doctor engagement, why most emails aren’t working, and how companies should rethink their strategy. 

]]> DeltaMV Knowledge Solutions Buzzsprout-16694593 Wed, 26 Feb 2025 10:00:00 +0700 387 Season 7 7 1 full false Episode 2: Messaging – A More Personal Approach Episode 2: Messaging – A More Personal Approach With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email?  In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conversational, not transactional.

]]> With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email?  In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conversational, not transactional.

]]> DeltaMV Knowledge Solutions Buzzsprout-16694590 Wed, 26 Feb 2025 10:00:00 +0700 322 Season 7 7 2 full false Episode 1: What Drives the Privatization of Healthcare Vietnam? Episode 1: What Drives the Privatization of Healthcare Vietnam? In 2021, private medical centers accounted for 95% of all medical facilities in Vietnam, highlighting their dominance in the healthcare sector. This rapid privatization is driven by various factors with increasing patient demand as a key driver. In this episode, we explore how this rising demand is fueling the growth of private healthcare and the significant opportunities it offers for pharmaceutical companies.

Năm 2021, các trung tâm y tế tư nhân chiếm 95% tổng số cơ sở y tế tại Việt Nam, thể hiện sự chiếm lĩnh của mô hình y tế tư nhân trong thị trường chăm sóc sức khỏe. Quá trình tư nhân hóa nhanh chóng này được thúc đẩy bởi nhiều yếu tố, trong đó nhu cầu về dịch vụ chăm sóc sức khoẻ ngày càng tăng từ phía bệnh nhân là động lực chính. Trong tập này,DeltaMV sẽ cùng thảo luận về những yếu tố khiến bệnh nhân chuyển từ kênh khám chữa bệnh công sang kênh tư và những cơ hội mới mà các công ty dược phẩm cần tận dụng trong sự dịch chuyển này. 

]]> In 2021, private medical centers accounted for 95% of all medical facilities in Vietnam, highlighting their dominance in the healthcare sector. This rapid privatization is driven by various factors with increasing patient demand as a key driver. In this episode, we explore how this rising demand is fueling the growth of private healthcare and the significant opportunities it offers for pharmaceutical companies.

Năm 2021, các trung tâm y tế tư nhân chiếm 95% tổng số cơ sở y tế tại Việt Nam, thể hiện sự chiếm lĩnh của mô hình y tế tư nhân trong thị trường chăm sóc sức khỏe. Quá trình tư nhân hóa nhanh chóng này được thúc đẩy bởi nhiều yếu tố, trong đó nhu cầu về dịch vụ chăm sóc sức khoẻ ngày càng tăng từ phía bệnh nhân là động lực chính. Trong tập này,DeltaMV sẽ cùng thảo luận về những yếu tố khiến bệnh nhân chuyển từ kênh khám chữa bệnh công sang kênh tư và những cơ hội mới mà các công ty dược phẩm cần tận dụng trong sự dịch chuyển này. 

]]> DeltaMV Knowledge Solutions Buzzsprout-16043692 Mon, 04 Nov 2024 16:00:00 +0700 776 Unlocking 6 1 full false Episode 2: Game-Changers in the Healthcare Market Episode 2: Game-Changers in the Healthcare Market Patients have long deferred to the doctor’s recommendation on treatment; however, in this new evolving landscape, traditional roles are being challenged. Patients are more vocal about their needs and demands. It’s critical to understand how norms are changing, what is now shaping the way doctors practice, and how private medical settings have adapted to this new competitive environment. In this episode, we delve into the latest trends among doctors and private medical centers that are shaping the future of healthcare.

Từ lâu, bệnh nhân vẫn luôn đặt niềm tin vào chỉ định của bác sĩ cho việc điều trị. Tuy nhiên, trong bối cảnh ngày càng thay đổi, vai trò của bác sĩ cũng đang dần chuyển biến. Ngày nay, bệnh nhân không ngần ngại bày tỏ nhu cầu và nguyện vọng của mình. Do đó, việc thấu hiểu những yếu tố định hình "cuộc chơi” như cách bác sĩ hành nghề và cách các cơ sở y tế tư nhân thay đổi, thích nghi trong môi trường cạnh tranh mới trở nên vô cùng cần thiết. Trong tập này, chúng tôi sẽ phân tích sâu hơn về những xu hướng mới trong thực hành của bác sĩ và chiến lược phát triển của các cơ sở y tế tư nhân, nhằm mang đến góc nhìn toàn diện hơn về những yếu tố định hình tương lai của ngành y tế.

]]> Patients have long deferred to the doctor’s recommendation on treatment; however, in this new evolving landscape, traditional roles are being challenged. Patients are more vocal about their needs and demands. It’s critical to understand how norms are changing, what is now shaping the way doctors practice, and how private medical settings have adapted to this new competitive environment. In this episode, we delve into the latest trends among doctors and private medical centers that are shaping the future of healthcare.

Từ lâu, bệnh nhân vẫn luôn đặt niềm tin vào chỉ định của bác sĩ cho việc điều trị. Tuy nhiên, trong bối cảnh ngày càng thay đổi, vai trò của bác sĩ cũng đang dần chuyển biến. Ngày nay, bệnh nhân không ngần ngại bày tỏ nhu cầu và nguyện vọng của mình. Do đó, việc thấu hiểu những yếu tố định hình "cuộc chơi” như cách bác sĩ hành nghề và cách các cơ sở y tế tư nhân thay đổi, thích nghi trong môi trường cạnh tranh mới trở nên vô cùng cần thiết. Trong tập này, chúng tôi sẽ phân tích sâu hơn về những xu hướng mới trong thực hành của bác sĩ và chiến lược phát triển của các cơ sở y tế tư nhân, nhằm mang đến góc nhìn toàn diện hơn về những yếu tố định hình tương lai của ngành y tế.

]]> DeltaMV Knowledge Solutions Buzzsprout-16043687 Mon, 04 Nov 2024 16:00:00 +0700 812 Unlocking 6 2 full false Episode 3: Doctor-owned clinics: A Spotlight on the Private Healthcare Sector Episode 3: Doctor-owned clinics: A Spotlight on the Private Healthcare Sector Despite the rapid rise of various private medical centers, doctor-owned clinics continue to play a significant role in Vietnam's healthcare market. In this episode, we explore the reasons behind their continued prominence and examine how these clinics became key players in the private healthcare sector.

Mặc dù ngày càng nhiều cơ sở khám chữa bệnh tư nhân mở ra, các phòng mạch tư vẫn chiếm dung lượng lớn trên thị trường. Trong tập này, chúng ta sẽ khám phá những lý do khiến mô hình phòng khám này giữ vị thế quan trọng cũng như tiềm năng kê toa ở kênh này.

]]> Despite the rapid rise of various private medical centers, doctor-owned clinics continue to play a significant role in Vietnam's healthcare market. In this episode, we explore the reasons behind their continued prominence and examine how these clinics became key players in the private healthcare sector.

Mặc dù ngày càng nhiều cơ sở khám chữa bệnh tư nhân mở ra, các phòng mạch tư vẫn chiếm dung lượng lớn trên thị trường. Trong tập này, chúng ta sẽ khám phá những lý do khiến mô hình phòng khám này giữ vị thế quan trọng cũng như tiềm năng kê toa ở kênh này.

]]> DeltaMV Knowledge Solutions Buzzsprout-16043683 Mon, 04 Nov 2024 16:00:00 +0700 581 Unlocking 6 3 full false Episode 4: Brand Name vs. Generics Episode 4: Brand Name vs. Generics Doctors’ prescribing behavior varies across healthcare settings and influenced by factors such as patient profiles, the work environment, and doctor’s pain points in each setting. Although originator drugs are prescribed at a higher rate in private medical centers compared to public ones, their use is still constrained, especially in context of doctor-owned clinics. In this episode, we discuss the underlying factors influencing this dynamic and the stories behind it.

Hành vi kê đơn của bác sĩ có thể thay đổi tại mỗi nơi làm việc khác nhau do đặc điểm bệnh nhân, môi trường làm việc, hoặc đơn giản đến từ “ nỗi đau hành nghề’’ của bác sĩ tại mỗi nơi. Mặc dù các loại thuốc gốc được kê đơn với tỷ lệ cao hơn ở các trung tâm y tế tư nhân so với các bệnh viện công, việc kê toa biệt dược vẫn bị hạn chế bởi một số thách thức nhất định, đặc biệt ở kênh phòng mạch tư. Trong tập này, chúng ta sẽ thảo luận về những yếu tố cản trở việc kê toa biệt dược ở các kênh tư nhân.

]]> Doctors’ prescribing behavior varies across healthcare settings and influenced by factors such as patient profiles, the work environment, and doctor’s pain points in each setting. Although originator drugs are prescribed at a higher rate in private medical centers compared to public ones, their use is still constrained, especially in context of doctor-owned clinics. In this episode, we discuss the underlying factors influencing this dynamic and the stories behind it.

Hành vi kê đơn của bác sĩ có thể thay đổi tại mỗi nơi làm việc khác nhau do đặc điểm bệnh nhân, môi trường làm việc, hoặc đơn giản đến từ “ nỗi đau hành nghề’’ của bác sĩ tại mỗi nơi. Mặc dù các loại thuốc gốc được kê đơn với tỷ lệ cao hơn ở các trung tâm y tế tư nhân so với các bệnh viện công, việc kê toa biệt dược vẫn bị hạn chế bởi một số thách thức nhất định, đặc biệt ở kênh phòng mạch tư. Trong tập này, chúng ta sẽ thảo luận về những yếu tố cản trở việc kê toa biệt dược ở các kênh tư nhân.

]]> DeltaMV Knowledge Solutions Buzzsprout-16043673 Mon, 04 Nov 2024 16:00:00 +0700 670 Unlocking 6 4 full false A New Take on Treatment Adoption A New Take on Treatment Adoption The pharmaceutical industry is using models for treatment adoption that can be traced back over a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over the fence at FMCG models and move on from the established approach?   

 

In this episode, we share key insights from our conversations with clinicians across Asia-Pacific around how they adopt new treatments.    

]]> The pharmaceutical industry is using models for treatment adoption that can be traced back over a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over the fence at FMCG models and move on from the established approach?   

 

In this episode, we share key insights from our conversations with clinicians across Asia-Pacific around how they adopt new treatments.    

]]> DeltaMV Knowledge Solutions Buzzsprout-15773225 Wed, 18 Sep 2024 17:00:00 +0700 445 A New Take on Treatment Adoption 5 full false Behavioural Science To Drive Better Patient Adherence Behavioural Science To Drive Better Patient Adherence Behavioural science combines elements of economics and  psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do.

 

In this podcast, we will be discussing the challenge of patient adherence to treatment through the lens of behavioural science to understand the problem and to ideate potential interventions to address it.

]]> Behavioural science combines elements of economics and  psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do.

 

In this podcast, we will be discussing the challenge of patient adherence to treatment through the lens of behavioural science to understand the problem and to ideate potential interventions to address it.

]]> DeltaMV Knowledge Solutions Buzzsprout-13284001 Tue, 25 Jul 2023 13:00:00 +0700 556 Behavioural science to drive better patient adherence 4 1 full false The Five Numbers You Must Have For Omnichannel Success - Beyond vanity metrics - Episode 1 The Five Numbers You Must Have For Omnichannel Success - Beyond vanity metrics - Episode 1 In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics with marketing and business outcomes. All of this needs to be in a competitive context.

]]> In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics with marketing and business outcomes. All of this needs to be in a competitive context.

]]> DeltaMV Knowledge Solutions Buzzsprout-12217321 Thu, 09 Feb 2023 17:00:00 +0700 395 the 5 numbers you must have for omnichannel success 3 1 full false The Five Numbers You Must Have For Omnichannel Success - The key business questions - Episode 2 The Five Numbers You Must Have For Omnichannel Success - The key business questions - Episode 2 The starting point for defining the ideal set of metrics must be the decisions you need to make in managing the omnichannel successfully. In this episode, we define what these questions are across performance, marketing and business outcomes.

]]> The starting point for defining the ideal set of metrics must be the decisions you need to make in managing the omnichannel successfully. In this episode, we define what these questions are across performance, marketing and business outcomes.

]]> DeltaMV Knowledge Solutions Buzzsprout-12217315 Thu, 09 Feb 2023 17:00:00 +0700 482 the 5 numbers you must have for omnichannel success 3 2 full false The Five Numbers You Must Have For Omnichannel Success - The five numbers you must have - Episode 3 The Five Numbers You Must Have For Omnichannel Success - The five numbers you must have - Episode 3 In this episode, we share the actual five metrics and how they support better decision-making.

]]> In this episode, we share the actual five metrics and how they support better decision-making.

]]> DeltaMV Knowledge Solutions Buzzsprout-12217304 Thu, 09 Feb 2023 17:00:00 +0700 697 the 5 numbers you must have for omnichannel success 3 3 full false The Five Numbers You Must Have For Omnichannel Success - Integrating the key 5 metrics into the business - Episode 4 The Five Numbers You Must Have For Omnichannel Success - Integrating the key 5 metrics into the business - Episode 4 In the final episode, we share what kind of program you need to put in place to capture these five metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of success not only for the omnichannel but across the whole business.

 

]]> In the final episode, we share what kind of program you need to put in place to capture these five metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of success not only for the omnichannel but across the whole business.

 

]]> DeltaMV Knowledge Solutions Buzzsprout-12217288 Thu, 09 Feb 2023 17:00:00 +0700 389 the 5 numbers you must have for omnichannel success 3 4 full false Leading On Purpose - Implementing purpose-driven principles - Episode 2 Leading On Purpose - Implementing purpose-driven principles - Episode 2 In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 2 - Implementing purpose-driven principles

Building off the initial conversation, we talk about how to implement these ideas, the challenges, and how they apply to the pharmaceutical industry and other business areas like finance and FMCG. According to Nick, “A lot of companies have a purpose statement on the wall, but when you go and look at it everyday, it’s about hitting quarterly targets.” Having a purpose-driven mindset is really a shift away from focusing on risk to focusing on opportunity. Later in the episode, Nick will also talk us through some of the differences between SMART and DUMB goals.  

]]> In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 2 - Implementing purpose-driven principles

Building off the initial conversation, we talk about how to implement these ideas, the challenges, and how they apply to the pharmaceutical industry and other business areas like finance and FMCG. According to Nick, “A lot of companies have a purpose statement on the wall, but when you go and look at it everyday, it’s about hitting quarterly targets.” Having a purpose-driven mindset is really a shift away from focusing on risk to focusing on opportunity. Later in the episode, Nick will also talk us through some of the differences between SMART and DUMB goals.  

]]> Buzzsprout-10352159 Fri, 22 Apr 2022 14:00:00 +0700 1393 Leading on purpose 2 2 full false Leading On Purpose - Purpose-driven culture and how to cultivate - Episode 1 Leading On Purpose - Purpose-driven culture and how to cultivate - Episode 1 In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 1 - Purpose-driven culture and how to cultivate

While there are many published books that discuss the importance of a purpose-driven organisation, there are relatively few books that tell readers how to cultivate this. In the first episode, we explore what a purpose-driven culture is and how to “unleash the power of teams” by aligning purpose with strategies and goals.  After all without purpose, what is your reason to exist? 

]]> In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 1 - Purpose-driven culture and how to cultivate

While there are many published books that discuss the importance of a purpose-driven organisation, there are relatively few books that tell readers how to cultivate this. In the first episode, we explore what a purpose-driven culture is and how to “unleash the power of teams” by aligning purpose with strategies and goals.  After all without purpose, what is your reason to exist? 

]]> Buzzsprout-10344239 Fri, 22 Apr 2022 14:00:00 +0700 1385 Leading on purpose 2 1 full false Multi-channel Engagement Success - Investing in the right frequency - Episode 4 Multi-channel Engagement Success - Investing in the right frequency - Episode 4 DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement
Episode  4 – Investing in the right frequency

In the final instalment of this four-part series, we tie all the pieces together to help healthcare marketers decide the ideal frequency to communicate value in its different forms to clinicians across channels for a truly effective multi-channel engagement plan

]]> DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement
Episode  4 – Investing in the right frequency

In the final instalment of this four-part series, we tie all the pieces together to help healthcare marketers decide the ideal frequency to communicate value in its different forms to clinicians across channels for a truly effective multi-channel engagement plan

]]> Phil Buzzsprout-9696101 Fri, 10 Dec 2021 15:00:00 +0700 510 Multi-Channel Engagement Success 1 4 full false Multi-channel Engagement Success - Choosing the right channel mix - Episode 3 Multi-channel Engagement Success - Choosing the right channel mix - Episode 3 DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 3 – Choosing the right channel mix

In our first two episodes, we discussed the building blocks to digital success as well as delivering value to clinicians.  We carry these ideas forward to help us craft a channel strategy to effectively reach clinicians. 

]]> DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 3 – Choosing the right channel mix

In our first two episodes, we discussed the building blocks to digital success as well as delivering value to clinicians.  We carry these ideas forward to help us craft a channel strategy to effectively reach clinicians. 

]]> Phil Buzzsprout-9696094 Fri, 10 Dec 2021 15:00:00 +0700 364 Multi-Channel Engagement Success 1 3 full false Multi-channel Engagement Success - Every digital touchpoint must add value - Episode 2 Multi-channel Engagement Success - Every digital touchpoint must add value - Episode 2 DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 2 – Every digital touchpoint must add value

In our second episode of ‘4 steps to build successful clinician multi-channel engagement’ we build upon the framework for effective multi-channel engagement to focus on how healthcare marketers can deliver true value to their customers.  If you are not adding value to the lives of clinicians, why should they listen?

]]> DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 2 – Every digital touchpoint must add value

In our second episode of ‘4 steps to build successful clinician multi-channel engagement’ we build upon the framework for effective multi-channel engagement to focus on how healthcare marketers can deliver true value to their customers.  If you are not adding value to the lives of clinicians, why should they listen?

]]> Phil Buzzsprout-9696079 Fri, 10 Dec 2021 15:00:00 +0700 553 Multi-Channel Engagement Success 1 2 full false Multi-channel Engagement Success - What healthcare marketers should learn from FMCG marketing - Episode 1 Multi-channel Engagement Success - What healthcare marketers should learn from FMCG marketing - Episode 1 DeltaMV Insight Bites

 Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 1 - What healthcare marketers should learn from FMCG marketing

In our first episode of  ’4 steps to build successful clinician multi-channel engagement’, we explore what healthcare marketers can learn from their colleagues in FMCG. Specifically, we focus on the building blocks to digital success and share a step-by-step plan for delivering the ideal multi-channel engagement plan.





 

]]> DeltaMV Insight Bites

 Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 1 - What healthcare marketers should learn from FMCG marketing

In our first episode of  ’4 steps to build successful clinician multi-channel engagement’, we explore what healthcare marketers can learn from their colleagues in FMCG. Specifically, we focus on the building blocks to digital success and share a step-by-step plan for delivering the ideal multi-channel engagement plan.





 

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