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  <title>Branding for Impact with Rosann Ling</title>

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  <copyright>© 2026 Branding for Impact with Rosann Ling</copyright>
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  <description><![CDATA[<p>How do I create a brand with impact? Welcome to Branding for Impact Podcast, a show for NGO’s, Social Enterprises and Businesses ready to create a bigger purpose. Get clarity around your branding and business with bite-sized tips and simple, effective strategies that will help take your impact to the next level. Hit subscribe now to get notified when each episode goes live. More information and free resources head to prismcreative.co/podcast | Instagram: prismcreative.co</p>]]></description>
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    <itunes:title>Scaling MedTech in Asia-Pacific: Insights from the Frontlines</itunes:title>
    <title>Scaling MedTech in Asia-Pacific: Insights from the Frontlines</title>
    <itunes:summary><![CDATA[In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion.  The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with loca...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion. </p><p>The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with local businesses, common mistakes health tech companies make when entering the region, and predictions for the future of health tech in APAC. </p><p>Listen to the end to hear Alvin’s hot take on potential collaborations between health tech and other industries, emphasizing the need for innovative cross-industry partnerships.<br/><br/></p><p><b>Connect with Alvin:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/alvin-tay-zhi-jiang/'>@alvin-tay-zhi-jiang</a><br/>Website - <a href='https://techbrews.notion.site/Welcome-to-Tech-Brews-a9805827439d46f3b9d60a10bf39ebda'>Tech Brews</a><br/><br/></p><p><b>Timestamps:<br/></b>01:41 Key Trends in Health Tech Across APEC<br/>05:32 Telehealth and Ecosystem Development<br/>06:24 Using Asia as a Test Bed for Innovation<br/>07:28 Importance of Health Tech Communities in APEC<br/>13:05 Successful Health Tech Companies in APEC<br/>17:19 Common Mistakes in Entering APEC Market<br/>22:15 Future Predictions for Health Tech in APEC<br/>24:02 Data Privacy Concerns in Health Tech<br/>26:33 Cool Collaboration Ideas with Health Tech</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion. </p><p>The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with local businesses, common mistakes health tech companies make when entering the region, and predictions for the future of health tech in APAC. </p><p>Listen to the end to hear Alvin’s hot take on potential collaborations between health tech and other industries, emphasizing the need for innovative cross-industry partnerships.<br/><br/></p><p><b>Connect with Alvin:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/alvin-tay-zhi-jiang/'>@alvin-tay-zhi-jiang</a><br/>Website - <a href='https://techbrews.notion.site/Welcome-to-Tech-Brews-a9805827439d46f3b9d60a10bf39ebda'>Tech Brews</a><br/><br/></p><p><b>Timestamps:<br/></b>01:41 Key Trends in Health Tech Across APEC<br/>05:32 Telehealth and Ecosystem Development<br/>06:24 Using Asia as a Test Bed for Innovation<br/>07:28 Importance of Health Tech Communities in APEC<br/>13:05 Successful Health Tech Companies in APEC<br/>17:19 Common Mistakes in Entering APEC Market<br/>22:15 Future Predictions for Health Tech in APEC<br/>24:02 Data Privacy Concerns in Health Tech<br/>26:33 Cool Collaboration Ideas with Health Tech</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <pubDate>Wed, 02 Jul 2025 12:00:00 +0800</pubDate>
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    <itunes:title>Beyond the Office: Building Ethical, Sustainable Workspaces</itunes:title>
    <title>Beyond the Office: Building Ethical, Sustainable Workspaces</title>
    <itunes:summary><![CDATA[In this episode of Branding for Impact podcast, we are joined by Rasheed Shroff, the founder of Dragonfly Asia Pacific and Banyan Workspace, Hong Kong’s first and only co-working space rooted in sustainable and ethical ways of doing business.  Rasheed shares insights on the shift towards remote and hybrid work models, driven by the Covid-19 pandemic, and how Banyan was created to meet these changing needs.   We discuss the importance of sustainability and responsible business practices, ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Branding for Impact podcast, we are joined by Rasheed Shroff, the founder of Dragonfly Asia Pacific and Banyan Workspace, Hong Kong’s first and only co-working space rooted in sustainable and ethical ways of doing business.<br/><br/>Rasheed shares insights on the shift towards remote and hybrid work models, driven by the Covid-19 pandemic, and how Banyan was created to meet these changing needs. <br/><br/>We discuss the importance of sustainability and responsible business practices, the various initiatives Banyan has implemented, and the creation of the Green Office Project. <br/><br/>This episode is such a great reminder of the significance of small actions in driving large impacts and how the small decisions businesses make can create big ripple effects in our communities.</p><p><b>Connect with Rasheed:</b><br/>LinkedIn - <a href='https://www.linkedin.com/in/rasheedshroff/'>@rasheedshroff</a> and <a href='https://www.linkedin.com/company/banyanworkspace/'>@banyanworkspace</a><br/>Website - <a href='https://banyanworkspace.com/'>www.banyanworkspace.com</a><br/>Instagram - <a href='https://www.instagram.com/banyanworkspace/'>@banyanworkspace</a><br/><br/></p><p><b>Timestamps:</b><br/>00:23 Meet Rasheed: Founder of Banyan Workspace<br/>01:21 Impact of Remote Work and COVID-19<br/>03:19 The Unique Appeal of Banyan Workspace<br/>06:31 Sustainability and Ethical Leadership<br/>12:24 Green Office Project and Community Impact<br/>25:23 Challenges and Perceptions of Sustainability<br/>28:21 Optimism and Future Outlook<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Branding for Impact podcast, we are joined by Rasheed Shroff, the founder of Dragonfly Asia Pacific and Banyan Workspace, Hong Kong’s first and only co-working space rooted in sustainable and ethical ways of doing business.<br/><br/>Rasheed shares insights on the shift towards remote and hybrid work models, driven by the Covid-19 pandemic, and how Banyan was created to meet these changing needs. <br/><br/>We discuss the importance of sustainability and responsible business practices, the various initiatives Banyan has implemented, and the creation of the Green Office Project. <br/><br/>This episode is such a great reminder of the significance of small actions in driving large impacts and how the small decisions businesses make can create big ripple effects in our communities.</p><p><b>Connect with Rasheed:</b><br/>LinkedIn - <a href='https://www.linkedin.com/in/rasheedshroff/'>@rasheedshroff</a> and <a href='https://www.linkedin.com/company/banyanworkspace/'>@banyanworkspace</a><br/>Website - <a href='https://banyanworkspace.com/'>www.banyanworkspace.com</a><br/>Instagram - <a href='https://www.instagram.com/banyanworkspace/'>@banyanworkspace</a><br/><br/></p><p><b>Timestamps:</b><br/>00:23 Meet Rasheed: Founder of Banyan Workspace<br/>01:21 Impact of Remote Work and COVID-19<br/>03:19 The Unique Appeal of Banyan Workspace<br/>06:31 Sustainability and Ethical Leadership<br/>12:24 Green Office Project and Community Impact<br/>25:23 Challenges and Perceptions of Sustainability<br/>28:21 Optimism and Future Outlook<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <pubDate>Tue, 10 Jun 2025 07:00:00 +0800</pubDate>
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    <itunes:title>Limitless Wellness: Trends, Truths &amp; the Next Era of Fitness in Asia</itunes:title>
    <title>Limitless Wellness: Trends, Truths &amp; the Next Era of Fitness in Asia</title>
    <itunes:summary><![CDATA[In this episode of the Branding for Impact podcast, we sit down with Tricia Yap, an international strength and performance coach, educator, speaker, and entrepreneur. Tricia shares her journey in pioneering female-focused health and fitness in Hong Kong and discusses her latest venture, Limitless, the first personal training gym in Hong Kong integrating fitness with functional medicine.   We explore the shift in the health and wellness industry in Asia, the increasing focus on longevity ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Branding for Impact podcast, we sit down with Tricia Yap, an international strength and performance coach, educator, speaker, and entrepreneur. Tricia shares her journey in pioneering female-focused health and fitness in Hong Kong and discusses her latest venture, Limitless, the first personal training gym in Hong Kong integrating fitness with functional medicine. <br/><br/>We explore the shift in the health and wellness industry in Asia, the increasing focus on longevity and period health for Asian women, and the evolution of fitness concepts to appeal to older generations. Tricia also highlights the importance of adapting communication to resonate with different demographics and the value of holistic wellness approaches such as Qigong. <br/><br/>Tune in to learn more about the future of health and fitness in Asia and how Tricia&apos;s work continues to drive impactful changes.<br/><br/></p><p><b>Connect with Tricia:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/triciayap/'>Tricia Yap</a> and <a href='https://www.linkedin.com/company/limitlesshealthhk/'>Limitless Health HK</a><br/>Website - <a href='https://limitless.hk/'>www.limitless.hk</a><br/>Instagram - <a href='https://www.instagram.com/limitlesshealthhk/'>@limitlesshealthhk</a></p><p><br/><b>Precision Wellness for Asia: Where Science Meets Culture and Innovation Drives Change</b><br/>Join Tricia at Hong Kong&apos;s first annual premier science-driven, practitioner focused conference featuring the latest research, clinical insights, and intervention strategies for lifestyle medicine in Asia.</p><p>Reserve your spot here - <a href='https://lifestylemedicineasia.co/'>https://lifestylemedicineasia.co/</a><br/><br/></p><p><b>Timestamps:<br/></b>01:47 Tricia&apos;s Journey and Contributions<br/>02:46 Changes in the Health and Fitness Industry<br/>06:02 Focus on Longevity and Women&apos;s Health in Asia<br/>11:35 Limitless: Integrating Fitness and Functional Medicine<br/>16:41 Market Evolution and Health Awareness<br/>25:09 Qigong and Traditional Practices in Modern Wellness<br/>28:07 Hong Kong&apos;s Longevity and Community Impact<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Branding for Impact podcast, we sit down with Tricia Yap, an international strength and performance coach, educator, speaker, and entrepreneur. Tricia shares her journey in pioneering female-focused health and fitness in Hong Kong and discusses her latest venture, Limitless, the first personal training gym in Hong Kong integrating fitness with functional medicine. <br/><br/>We explore the shift in the health and wellness industry in Asia, the increasing focus on longevity and period health for Asian women, and the evolution of fitness concepts to appeal to older generations. Tricia also highlights the importance of adapting communication to resonate with different demographics and the value of holistic wellness approaches such as Qigong. <br/><br/>Tune in to learn more about the future of health and fitness in Asia and how Tricia&apos;s work continues to drive impactful changes.<br/><br/></p><p><b>Connect with Tricia:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/triciayap/'>Tricia Yap</a> and <a href='https://www.linkedin.com/company/limitlesshealthhk/'>Limitless Health HK</a><br/>Website - <a href='https://limitless.hk/'>www.limitless.hk</a><br/>Instagram - <a href='https://www.instagram.com/limitlesshealthhk/'>@limitlesshealthhk</a></p><p><br/><b>Precision Wellness for Asia: Where Science Meets Culture and Innovation Drives Change</b><br/>Join Tricia at Hong Kong&apos;s first annual premier science-driven, practitioner focused conference featuring the latest research, clinical insights, and intervention strategies for lifestyle medicine in Asia.</p><p>Reserve your spot here - <a href='https://lifestylemedicineasia.co/'>https://lifestylemedicineasia.co/</a><br/><br/></p><p><b>Timestamps:<br/></b>01:47 Tricia&apos;s Journey and Contributions<br/>02:46 Changes in the Health and Fitness Industry<br/>06:02 Focus on Longevity and Women&apos;s Health in Asia<br/>11:35 Limitless: Integrating Fitness and Functional Medicine<br/>16:41 Market Evolution and Health Awareness<br/>25:09 Qigong and Traditional Practices in Modern Wellness<br/>28:07 Hong Kong&apos;s Longevity and Community Impact<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <pubDate>Thu, 22 May 2025 05:00:00 +0800</pubDate>
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    <itunes:title>Exploring the Rise of Plant-Based Food Businesses in Asia with Jane Tan</itunes:title>
    <title>Exploring the Rise of Plant-Based Food Businesses in Asia with Jane Tan</title>
    <itunes:summary><![CDATA[In this episode of the Branding for Impact podcast, we chat with Jane Tan, founder of RÓA, an award-winning plant-based luxury cake and dessert brand in Singapore. Jane shares her journey of starting RÓA in 2019, emphasizing inclusivity by making products free from the top nine food allergens. We discuss the growing demand for plant-based indulgence in Asia, collaboration with international hotels, restaurants, and airlines, and expanding into new markets like Saudi Arabia. Jane also sheds li...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Branding for Impact podcast, we chat with Jane Tan, founder of RÓA, an award-winning plant-based luxury cake and dessert brand in Singapore. Jane shares her journey of starting RÓA in 2019, emphasizing inclusivity by making products free from the top nine food allergens. We discuss the growing demand for plant-based indulgence in Asia, collaboration with international hotels, restaurants, and airlines, and expanding into new markets like Saudi Arabia. Jane also sheds light on adapting to different consumer preferences across various geographies and the importance of customer feedback in product development. Lastly, we explore potential collaborations between the food and beverage industry and other sectors.<br/><br/>Find out more about RÓA:</p><p>LinkedIn - <a href='http://linkedin.com/in/jane-tan-ys/'>@JaneTan</a> and <a href='https://www.linkedin.com/company/roamidnight/'>RÓA</a><br/>Website - <a href='https://roa.com.sg/'>www.roa.com.sg</a><br/>Instagram - <a href='https://www.instagram.com/roamidnight/'>@roamidnight</a><br/><br/>01:30 Jane Tan&apos;s Journey with RÓA<br/>06:45 Trends in the Asian Food Market<br/>08:39 Government Regulations and Consumer Preferences<br/>10:37 Challenges and Opportunities in Expansion<br/>21:22 Adapting to Different Markets<br/>28:58 Future Collaborations and Innovations<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Branding for Impact podcast, we chat with Jane Tan, founder of RÓA, an award-winning plant-based luxury cake and dessert brand in Singapore. Jane shares her journey of starting RÓA in 2019, emphasizing inclusivity by making products free from the top nine food allergens. We discuss the growing demand for plant-based indulgence in Asia, collaboration with international hotels, restaurants, and airlines, and expanding into new markets like Saudi Arabia. Jane also sheds light on adapting to different consumer preferences across various geographies and the importance of customer feedback in product development. Lastly, we explore potential collaborations between the food and beverage industry and other sectors.<br/><br/>Find out more about RÓA:</p><p>LinkedIn - <a href='http://linkedin.com/in/jane-tan-ys/'>@JaneTan</a> and <a href='https://www.linkedin.com/company/roamidnight/'>RÓA</a><br/>Website - <a href='https://roa.com.sg/'>www.roa.com.sg</a><br/>Instagram - <a href='https://www.instagram.com/roamidnight/'>@roamidnight</a><br/><br/>01:30 Jane Tan&apos;s Journey with RÓA<br/>06:45 Trends in the Asian Food Market<br/>08:39 Government Regulations and Consumer Preferences<br/>10:37 Challenges and Opportunities in Expansion<br/>21:22 Adapting to Different Markets<br/>28:58 Future Collaborations and Innovations<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <pubDate>Thu, 24 Apr 2025 06:00:00 +0800</pubDate>
    <itunes:duration>2243</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Why Asia is Leading the Web3 Wave: Insights from Women in Tech</itunes:title>
    <title>Why Asia is Leading the Web3 Wave: Insights from Women in Tech</title>
    <itunes:summary><![CDATA[In this episode of the Branding for Impact podcast, we chat with Melizza Anievas, co-founder and executive director of Women in Web3 Hong Kong. Melissa discusses her journey in building a thriving Web3 community with over 1,500 members and forming key partnerships with industry giants like Google and The Sandbox. The conversation covers foundational aspects of Web3, including decentralization and tokenization, and explores exciting trends in the Asia Pacific region. Melissa also shares insigh...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Branding for Impact podcast, we chat with Melizza Anievas, co-founder and executive director of Women in Web3 Hong Kong. Melissa discusses her journey in building a thriving Web3 community with over 1,500 members and forming key partnerships with industry giants like Google and The Sandbox. The conversation covers foundational aspects of Web3, including decentralization and tokenization, and explores exciting trends in the Asia Pacific region. Melissa also shares insights on how brands can leverage Web3 technology for creative solutions and the significant role Asia plays in shaping the future of the global Web3 ecosystem.</p><p><b>Connect with Melizza:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/melizza-anievas/'>@melizzaanievas</a> and <a href='https://www.linkedin.com/company/womeninweb3hk/'>@WiW3</a><br/>Website - https://womeninweb3hk.com/ <br/>Instagram - <a href='https://www.instagram.com/MelizzaAnievas/'>@MelizzaAnievas</a></p><p><b>Timestamps:<br/></b>01:28 Understanding Web3: A Basic Explanation<br/>07:15 Web3 Trends in Asia Pacific<br/>11:18 Tokenization and Its Benefits<br/>13:17 Web3 Applications in Various Sectors<br/>19:52 Web3 in Asia: Opportunities and Challenges<br/>30:55 Future of Web3 and Industry Collaborations</p><p><br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Branding for Impact podcast, we chat with Melizza Anievas, co-founder and executive director of Women in Web3 Hong Kong. Melissa discusses her journey in building a thriving Web3 community with over 1,500 members and forming key partnerships with industry giants like Google and The Sandbox. The conversation covers foundational aspects of Web3, including decentralization and tokenization, and explores exciting trends in the Asia Pacific region. Melissa also shares insights on how brands can leverage Web3 technology for creative solutions and the significant role Asia plays in shaping the future of the global Web3 ecosystem.</p><p><b>Connect with Melizza:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/melizza-anievas/'>@melizzaanievas</a> and <a href='https://www.linkedin.com/company/womeninweb3hk/'>@WiW3</a><br/>Website - https://womeninweb3hk.com/ <br/>Instagram - <a href='https://www.instagram.com/MelizzaAnievas/'>@MelizzaAnievas</a></p><p><b>Timestamps:<br/></b>01:28 Understanding Web3: A Basic Explanation<br/>07:15 Web3 Trends in Asia Pacific<br/>11:18 Tokenization and Its Benefits<br/>13:17 Web3 Applications in Various Sectors<br/>19:52 Web3 in Asia: Opportunities and Challenges<br/>30:55 Future of Web3 and Industry Collaborations</p><p><br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/16950310-why-asia-is-leading-the-web3-wave-insights-from-women-in-tech.mp3" length="26668244" type="audio/mpeg" />
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    <pubDate>Thu, 10 Apr 2025 12:00:00 +0800</pubDate>
    <itunes:duration>2217</itunes:duration>
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  <item>
    <itunes:title>The Story of Ovolo Hotels: Building a Global Brand on Family Values</itunes:title>
    <title>The Story of Ovolo Hotels: Building a Global Brand on Family Values</title>
    <itunes:summary><![CDATA[In this episode of the Branding for Impact podcast, we are joined by Shivang Jhunjhunwala, Chief of Staff at Ovolo Hotels. Shivang discusses the unique journey and growth strategies of the family-owned Ovolo Hotels, which boasts a collection of boutique lifestyle hotels and service apartments across Hong Kong, Australia, and Bali.  We discuss the integration of technology and sustainability in the hospitality industry, the impact of the COVID-19 pandemic on travel trends, and the importa...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Branding for Impact podcast, we are joined by Shivang Jhunjhunwala, Chief of Staff at Ovolo Hotels. Shivang discusses the unique journey and growth strategies of the family-owned Ovolo Hotels, which boasts a collection of boutique lifestyle hotels and service apartments across Hong Kong, Australia, and Bali. </p><p>We discuss the integration of technology and sustainability in the hospitality industry, the impact of the COVID-19 pandemic on travel trends, and the importance of personalized guest experiences. </p><p>Shivang also elaborates on the brand&apos;s expansion challenges and opportunities, the role of a family-owned business in fostering a distinct culture, and how local collaborations and sustainability efforts are shaping the future of Ovolo Hotels.</p><p><b>Connect with Shivang:</b><br/>LinkedIn - <a href='https://www.linkedin.com/in/shivangjhunjhnuwala/'>@shivangjhunjhnuwala</a> and <a href='https://www.linkedin.com/company/ovolo-hotel-group/'>@ovolo-hotel-group</a><br/>Website - <a href='https://ovolohotels.com/'>www.ovolohotels.com</a><br/>Instagram - <a href='https://www.instagram.com/ovolohotels/'>@ovolohotels</a></p><p><b>Timestamps:<br/></b>01:59 Trends in the Hospitality Industry<br/>03:18 Technology and Guest Experience<br/>04:23 Personalized Service and Guest Preferences<br/>05:39 Ovolo Hotels: A Family Legacy<br/>08:25 International Expansion and Market Differences<br/>28:11 Sustainability in the Hotel Industry<br/>32:50 Conclusion and Final Thoughts</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Branding for Impact podcast, we are joined by Shivang Jhunjhunwala, Chief of Staff at Ovolo Hotels. Shivang discusses the unique journey and growth strategies of the family-owned Ovolo Hotels, which boasts a collection of boutique lifestyle hotels and service apartments across Hong Kong, Australia, and Bali. </p><p>We discuss the integration of technology and sustainability in the hospitality industry, the impact of the COVID-19 pandemic on travel trends, and the importance of personalized guest experiences. </p><p>Shivang also elaborates on the brand&apos;s expansion challenges and opportunities, the role of a family-owned business in fostering a distinct culture, and how local collaborations and sustainability efforts are shaping the future of Ovolo Hotels.</p><p><b>Connect with Shivang:</b><br/>LinkedIn - <a href='https://www.linkedin.com/in/shivangjhunjhnuwala/'>@shivangjhunjhnuwala</a> and <a href='https://www.linkedin.com/company/ovolo-hotel-group/'>@ovolo-hotel-group</a><br/>Website - <a href='https://ovolohotels.com/'>www.ovolohotels.com</a><br/>Instagram - <a href='https://www.instagram.com/ovolohotels/'>@ovolohotels</a></p><p><b>Timestamps:<br/></b>01:59 Trends in the Hospitality Industry<br/>03:18 Technology and Guest Experience<br/>04:23 Personalized Service and Guest Preferences<br/>05:39 Ovolo Hotels: A Family Legacy<br/>08:25 International Expansion and Market Differences<br/>28:11 Sustainability in the Hotel Industry<br/>32:50 Conclusion and Final Thoughts</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/16837000-the-story-of-ovolo-hotels-building-a-global-brand-on-family-values.mp3" length="24443278" type="audio/mpeg" />
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    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 25 Mar 2025 12:00:00 +0800</pubDate>
    <itunes:duration>2030</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  </item>
  <item>
    <itunes:title>Breaking Barriers in Women’s Health: The Rise of FemTech in APAC</itunes:title>
    <title>Breaking Barriers in Women’s Health: The Rise of FemTech in APAC</title>
    <itunes:summary><![CDATA[Join in on our conversation with Lindsay Davis, founder of Femtech Association Asia, to discuss the significant strides being made in the Femtech industry across the region.  Lindsay shares her journey from working in multicultural advertising to leading one of Asia's largest networks dedicated to improving women's health through technology.  We discuss the growing market potential for FemTech, the challenges of underfunding and under-research in women's health, and the importance o...]]></itunes:summary>
    <description><![CDATA[<p>Join in on our conversation with Lindsay Davis, founder of <a href='https://www.femtechassociation.com/'>Femtech Association Asia</a>, to discuss the significant strides being made in the Femtech industry across the region. </p><p>Lindsay shares her journey from working in multicultural advertising to leading one of Asia&apos;s largest networks dedicated to improving women&apos;s health through technology. </p><p>We discuss the growing market potential for FemTech, the challenges of underfunding and under-research in women&apos;s health, and the importance of collaboration and localization. </p><p>Our conversation highlights the need for preventative care and the exciting future prospects in women&apos;s health and longevity. We also touch on the role of community, corporate partnership, and the power of inclusive development in driving change.</p><p><b>Connect with Lindsay:<br/></b>LinkedIn - <a href='https://sg.linkedin.com/company/femtechasia'>@femtechasia</a> and <a href='https://sg.linkedin.com/in/lindsaydavis99'>@lindsaydavis</a><br/>Website - <a href='https://www.femtechassociation.com'>https://www.femtechassociation.com</a> <br/>Instagram - <a href='https://www.instagram.com/femtechasia/'>@femtechasia</a></p><p><b>Timestamps:<br/></b>00:19 Lindsay Davis&apos; Career Journey<br/>00:42 Founding Femtech Association Asia<br/>01:15 Impact of Femtech Connect Asia 2024<br/>01:46 Personal Experiences and Femtech&apos;s Importance<br/>04:26 Challenges and Opportunities in Women&apos;s Health<br/>09:11 Growth and Potential of Femtech in Asia<br/>15:34 Collaboration and Localization in Femtech<br/>30:41 Future Predictions for Femtech in APAC<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Join in on our conversation with Lindsay Davis, founder of <a href='https://www.femtechassociation.com/'>Femtech Association Asia</a>, to discuss the significant strides being made in the Femtech industry across the region. </p><p>Lindsay shares her journey from working in multicultural advertising to leading one of Asia&apos;s largest networks dedicated to improving women&apos;s health through technology. </p><p>We discuss the growing market potential for FemTech, the challenges of underfunding and under-research in women&apos;s health, and the importance of collaboration and localization. </p><p>Our conversation highlights the need for preventative care and the exciting future prospects in women&apos;s health and longevity. We also touch on the role of community, corporate partnership, and the power of inclusive development in driving change.</p><p><b>Connect with Lindsay:<br/></b>LinkedIn - <a href='https://sg.linkedin.com/company/femtechasia'>@femtechasia</a> and <a href='https://sg.linkedin.com/in/lindsaydavis99'>@lindsaydavis</a><br/>Website - <a href='https://www.femtechassociation.com'>https://www.femtechassociation.com</a> <br/>Instagram - <a href='https://www.instagram.com/femtechasia/'>@femtechasia</a></p><p><b>Timestamps:<br/></b>00:19 Lindsay Davis&apos; Career Journey<br/>00:42 Founding Femtech Association Asia<br/>01:15 Impact of Femtech Connect Asia 2024<br/>01:46 Personal Experiences and Femtech&apos;s Importance<br/>04:26 Challenges and Opportunities in Women&apos;s Health<br/>09:11 Growth and Potential of Femtech in Asia<br/>15:34 Collaboration and Localization in Femtech<br/>30:41 Future Predictions for Femtech in APAC<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/16756701-breaking-barriers-in-women-s-health-the-rise-of-femtech-in-apac.mp3" length="28049689" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/daodxam1an3qygh02jvbhmqvdw9x?.jpg" />
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Sun, 09 Mar 2025 04:00:00 +0800</pubDate>
    <itunes:duration>2332</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Unlocking Market Research in APAC: The Future of Consumer Insights</itunes:title>
    <title>Unlocking Market Research in APAC: The Future of Consumer Insights</title>
    <itunes:summary><![CDATA[In this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights.  With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today's digitized and fragmented media landscape.  We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Flor...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights. </p><p>With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today&apos;s digitized and fragmented media landscape. </p><p>We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Florian sheds light on the journey and philosophy behind Standard Insights, highlighting how they modernize data analysis to make market research accessible, affordable, and actionable for brands of all sizes.</p><p>We also explore emerging trends, the need for local adaptability, and how the platform helps brands make informed decisions without extensive resources.<br/><br/><b>Connect with Florian and his team:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/floriangaudel/'>@floriangaudel </a>and <a href='https://www.linkedin.com/company/si-standard-insights/'>@standard-insights</a><br/>Website - <a href='https://standard-insights.com/'>www.standard-insights.com</a><br/>Facebook - <a href='https://www.facebook.com/SI.Standard.Insights/'>@Standard.Insights</a></p><p><b>Timestamps:</b><br/>01:19 Importance of Market Research<br/>01:58 Challenges in Modern Marketing<br/>02:52 Consumer Trends and Specific Audiences<br/>03:57 Founding of Standard Insights<br/>04:58 Market Research in the APAC Region<br/>07:42 Comparing Western and Asian Markets<br/>10:42 Case Study: Canva&apos;s Expansion Strategy<br/>18:14 Trends in Market Research<br/>20:39 Modernizing Market Research</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights. </p><p>With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today&apos;s digitized and fragmented media landscape. </p><p>We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Florian sheds light on the journey and philosophy behind Standard Insights, highlighting how they modernize data analysis to make market research accessible, affordable, and actionable for brands of all sizes.</p><p>We also explore emerging trends, the need for local adaptability, and how the platform helps brands make informed decisions without extensive resources.<br/><br/><b>Connect with Florian and his team:<br/></b>LinkedIn - <a href='https://www.linkedin.com/in/floriangaudel/'>@floriangaudel </a>and <a href='https://www.linkedin.com/company/si-standard-insights/'>@standard-insights</a><br/>Website - <a href='https://standard-insights.com/'>www.standard-insights.com</a><br/>Facebook - <a href='https://www.facebook.com/SI.Standard.Insights/'>@Standard.Insights</a></p><p><b>Timestamps:</b><br/>01:19 Importance of Market Research<br/>01:58 Challenges in Modern Marketing<br/>02:52 Consumer Trends and Specific Audiences<br/>03:57 Founding of Standard Insights<br/>04:58 Market Research in the APAC Region<br/>07:42 Comparing Western and Asian Markets<br/>10:42 Case Study: Canva&apos;s Expansion Strategy<br/>18:14 Trends in Market Research<br/>20:39 Modernizing Market Research</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/16672094-unlocking-market-research-in-apac-the-future-of-consumer-insights.mp3" length="28338762" type="audio/mpeg" />
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    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Wed, 26 Feb 2025 10:00:00 +0800</pubDate>
    <itunes:duration>2356</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Entering the Asian Beauty Market: Strategies for Success in 2025</itunes:title>
    <title>Entering the Asian Beauty Market: Strategies for Success in 2025</title>
    <itunes:summary><![CDATA[In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region.  With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia.  She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerc...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region. </p><p>With over 17 years of experience working with renowned brands like Chanel, L&apos;Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia. </p><p>She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie&apos;s extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry. </p><p>Tune in for actionable tips and expert advice on growing your beauty venture in Asia!</p><p><b>Connect with Allie:</b><br/>LinkedIn - <a href='https://www.linkedin.com/in/alexandrarooke/'>@alexandrarooke</a> and <a href='https://www.linkedin.com/company/clean-beauty-asia/'>@cleanbeautyasia</a> <br/>Website - <a href='https://www.cleanbeautyasia.com'>www.cleanbeautyasia.com</a><br/>Instagram - <a href='https://www.instagram.com/cleanbeautyasia'>@cleanbeautyasia</a></p><p><b>Timestamps</b><br/>[00:02:36] Rise of local beauty brands.<br/>[00:05:39] Chinese brands&apos; unique identity challenge.<br/>[00:09:20] APAC beauty market expansion opportunities.<br/>[00:12:04] Market localization strategies.<br/>[00:17:10] Market testing strategies for brands.<br/>[00:22:42] Market competition between beauty retailers.<br/>[00:27:00] Scientific beauty in Asia.<br/>[00:31:33] Long-term approach to market entry.<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region. </p><p>With over 17 years of experience working with renowned brands like Chanel, L&apos;Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia. </p><p>She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie&apos;s extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry. </p><p>Tune in for actionable tips and expert advice on growing your beauty venture in Asia!</p><p><b>Connect with Allie:</b><br/>LinkedIn - <a href='https://www.linkedin.com/in/alexandrarooke/'>@alexandrarooke</a> and <a href='https://www.linkedin.com/company/clean-beauty-asia/'>@cleanbeautyasia</a> <br/>Website - <a href='https://www.cleanbeautyasia.com'>www.cleanbeautyasia.com</a><br/>Instagram - <a href='https://www.instagram.com/cleanbeautyasia'>@cleanbeautyasia</a></p><p><b>Timestamps</b><br/>[00:02:36] Rise of local beauty brands.<br/>[00:05:39] Chinese brands&apos; unique identity challenge.<br/>[00:09:20] APAC beauty market expansion opportunities.<br/>[00:12:04] Market localization strategies.<br/>[00:17:10] Market testing strategies for brands.<br/>[00:22:42] Market competition between beauty retailers.<br/>[00:27:00] Scientific beauty in Asia.<br/>[00:31:33] Long-term approach to market entry.<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 11 Feb 2025 14:00:00 +0800</pubDate>
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    <itunes:title>Is sustainability only for the rich? Plus Australia making historic progress to eliminate packaging waste</itunes:title>
    <title>Is sustainability only for the rich? Plus Australia making historic progress to eliminate packaging waste</title>
    <itunes:summary><![CDATA[Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form. For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space.   Topics we cover this month: How sustainable is Patagonia if no one can afford to buy it?Encourage Plant-Based diets with choice architecture, not bans or marketing st...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.</p><p>For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space. </p><p><br/>Topics we cover this month:</p><ul><li>How sustainable is Patagonia if no one can afford to buy it?</li><li>Encourage Plant-Based diets with choice architecture, not bans or marketing stunts</li><li>What are the main barriers to adopting a more sustainable lifestyle?</li><li>Mars bars trial paper wrappers in effort to cut plastic waste</li><li>Australian Government announces big changes in packaging regulations in historic agreement</li><li>Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness</li></ul><p>If you’d like to read more about the articles and reports mentioned, simply email us at <a href='mailto:studio@prismcreative.co'>studio@prismcreative.co</a> with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.</p><p>For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space. </p><p><br/>Topics we cover this month:</p><ul><li>How sustainable is Patagonia if no one can afford to buy it?</li><li>Encourage Plant-Based diets with choice architecture, not bans or marketing stunts</li><li>What are the main barriers to adopting a more sustainable lifestyle?</li><li>Mars bars trial paper wrappers in effort to cut plastic waste</li><li>Australian Government announces big changes in packaging regulations in historic agreement</li><li>Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness</li></ul><p>If you’d like to read more about the articles and reports mentioned, simply email us at <a href='mailto:studio@prismcreative.co'>studio@prismcreative.co</a> with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/13176468-is-sustainability-only-for-the-rich-plus-australia-making-historic-progress-to-eliminate-packaging-waste.mp3" length="9545873" type="audio/mpeg" />
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    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Fri, 07 Jul 2023 09:00:00 +0800</pubDate>
    <itunes:duration>792</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>4</itunes:episode>
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    <itunes:title>The unexpected path to Circular Fashion with Sharon Tsang</itunes:title>
    <title>The unexpected path to Circular Fashion with Sharon Tsang</title>
    <itunes:summary><![CDATA[Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.  Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.  What we cover:  - How we need to move past RECYCLING into ELIMINATING WASTE - The urgency for the fashion industry to reinvent itself through material innovation - Being pro...]]></itunes:summary>
    <description><![CDATA[<p>Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.<br/><br/>Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.<br/><br/>What we cover:<br/><br/>- How we need to move past RECYCLING into ELIMINATING WASTE<br/>- The urgency for the fashion industry to reinvent itself through material innovation<br/>- Being proactive as a leader instead of letting the industry dictate where it’s going<br/>- Looking at other industries for inspiration and adapting it into yours<br/>- Seeing setbacks as pivots and catapults <br/><br/>If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on <a href='http://www.anewstudios.com'>www.anewstudios.com</a> or on Instagram <a href='https://www.instagram.com/anew.studios/'>@anew.studios</a><br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.<br/><br/>Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.<br/><br/>What we cover:<br/><br/>- How we need to move past RECYCLING into ELIMINATING WASTE<br/>- The urgency for the fashion industry to reinvent itself through material innovation<br/>- Being proactive as a leader instead of letting the industry dictate where it’s going<br/>- Looking at other industries for inspiration and adapting it into yours<br/>- Seeing setbacks as pivots and catapults <br/><br/>If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on <a href='http://www.anewstudios.com'>www.anewstudios.com</a> or on Instagram <a href='https://www.instagram.com/anew.studios/'>@anew.studios</a><br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/13029119-the-unexpected-path-to-circular-fashion-with-sharon-tsang.mp3" length="43637878" type="audio/mpeg" />
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 13 Jun 2023 14:00:00 +0800</pubDate>
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    <itunes:duration>3633</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>3</itunes:episode>
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    <itunes:title>The role of NFT in brand experiences</itunes:title>
    <title>The role of NFT in brand experiences</title>
    <itunes:summary><![CDATA[The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.  In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.  What we cover in this episode: What is the purpose of the NFT? How does it add value to both the brand and the audience? How to use NFT as a tool, rather than a commodity Understand how the NFT fits into your brand story and holistic custom...]]></itunes:summary>
    <description><![CDATA[<p>The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.<br/><br/>In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.<br/><br/>What we cover in this episode:<br/>What is the purpose of the NFT?<br/>How does it add value to both the brand and the audience?<br/>How to use NFT as a tool, rather than a commodity<br/>Understand how the NFT fits into your brand story and holistic customer experience<br/><br/>This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business!<br/><br/>—-----------------------------------------<br/><br/>If you’re interested to chat more about this topic, reach out to me on <a href='mailto:rosann@prismcreative.co'>rosann@prismcreative.co<br/><br/></a>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: @prismcreative.co<br/><br/>—-----------------------------------------<br/><br/>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.<br/><br/>In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.<br/><br/>What we cover in this episode:<br/>What is the purpose of the NFT?<br/>How does it add value to both the brand and the audience?<br/>How to use NFT as a tool, rather than a commodity<br/>Understand how the NFT fits into your brand story and holistic customer experience<br/><br/>This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business!<br/><br/>—-----------------------------------------<br/><br/>If you’re interested to chat more about this topic, reach out to me on <a href='mailto:rosann@prismcreative.co'>rosann@prismcreative.co<br/><br/></a>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: @prismcreative.co<br/><br/>—-----------------------------------------<br/><br/>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/12483380-the-role-of-nft-in-brand-experiences.mp3" length="7193951" type="audio/mpeg" />
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 21 Mar 2023 13:00:00 +0800</pubDate>
    <itunes:duration>596</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>5 trends that will impact your brand in 2023</itunes:title>
    <title>5 trends that will impact your brand in 2023</title>
    <itunes:summary><![CDATA[Welcome to Season 2 of Branding for Impact Podcast!   2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.  What we cover: 1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop.&nbs...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to Season 2 of Branding for Impact Podcast! <br/><br/>2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.<br/><br/>What we cover:<br/><b>1:16 Reduce, recycle, reuse, repair: </b>The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop. </p><p><b>2:27 Shopping Local: </b>With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops. </p><p><b>3:21 Disconnect to reconnect:</b> Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.</p><p><b>4:19 Rise of preventive care: </b>The Health and Wellness industry is getting more attention than ever.</p><p><b>5:28 Me first, Sustainability second: </b>Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.</p><p><b>—-----------------------------------------</b></p><p>We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand.<br/><br/>Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building.<br/><br/><b>—-----------------------------------------</b></p><p>If you’re interested to chat more about this topic, reach out to me on <a href='mailto:rosann@prismcreative.co'>rosann@prismcreative.co<br/><br/></a>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><b><br/><br/>—-----------------------------------------<br/><br/></b>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to Season 2 of Branding for Impact Podcast! <br/><br/>2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.<br/><br/>What we cover:<br/><b>1:16 Reduce, recycle, reuse, repair: </b>The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop. </p><p><b>2:27 Shopping Local: </b>With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops. </p><p><b>3:21 Disconnect to reconnect:</b> Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.</p><p><b>4:19 Rise of preventive care: </b>The Health and Wellness industry is getting more attention than ever.</p><p><b>5:28 Me first, Sustainability second: </b>Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.</p><p><b>—-----------------------------------------</b></p><p>We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand.<br/><br/>Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building.<br/><br/><b>—-----------------------------------------</b></p><p>If you’re interested to chat more about this topic, reach out to me on <a href='mailto:rosann@prismcreative.co'>rosann@prismcreative.co<br/><br/></a>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><b><br/><br/>—-----------------------------------------<br/><br/></b>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.<br/><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/12152268-5-trends-that-will-impact-your-brand-in-2023.mp3" length="5569580" type="audio/mpeg" />
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 31 Jan 2023 13:00:00 +0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="5 trends that will impact your brand in 2023" />
  <psc:chapter start="1:16" title="The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop. " />
  <psc:chapter start="2:27" title="With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops." />
  <psc:chapter start="3:21" title="Disconnect to reconnect -  Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break." />
  <psc:chapter start="4:19" title="The Health and Wellness industry is getting more attention than ever." />
  <psc:chapter start="5:28" title="Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth." />
</psc:chapters>
    <itunes:duration>461</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>3 marketing ideas you can steal right now</itunes:title>
    <title>3 marketing ideas you can steal right now</title>
    <itunes:summary><![CDATA[How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!  What we cover: 02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero) 04:52 Think beyond the physical and into the 5 senses (Case study: Joloko) 06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)  ------------------------------------------ If you’re intereste...]]></itunes:summary>
    <description><![CDATA[<p>How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!<br/><br/>What we cover:<br/><a href='https://www.youtube.com/watch?v=cJhWtLhdhg4&amp;t=125s'>02:05</a> Strategic product placement makes it hard to say no (Case study: Riparide - Zero)<br/><a href='https://www.youtube.com/watch?v=cJhWtLhdhg4&amp;t=292s'>04:52</a> Think beyond the physical and into the 5 senses (Case study: Joloko)<br/><a href='https://www.youtube.com/watch?v=cJhWtLhdhg4&amp;t=375s'>06:15</a> How intimate experiences are in demand in a post-covid world (Case study: La Taula)<br/><br/>------------------------------------------</p><p>If you’re interested to chat more about this topic, reach out to me on <a href='mailto:rosann@prismcreative.co'>rosann@prismcreative.co</a>.</p><p>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><br/><br/></p><p>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!<br/><br/>What we cover:<br/><a href='https://www.youtube.com/watch?v=cJhWtLhdhg4&amp;t=125s'>02:05</a> Strategic product placement makes it hard to say no (Case study: Riparide - Zero)<br/><a href='https://www.youtube.com/watch?v=cJhWtLhdhg4&amp;t=292s'>04:52</a> Think beyond the physical and into the 5 senses (Case study: Joloko)<br/><a href='https://www.youtube.com/watch?v=cJhWtLhdhg4&amp;t=375s'>06:15</a> How intimate experiences are in demand in a post-covid world (Case study: La Taula)<br/><br/>------------------------------------------</p><p>If you’re interested to chat more about this topic, reach out to me on <a href='mailto:rosann@prismcreative.co'>rosann@prismcreative.co</a>.</p><p>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><br/><br/></p><p>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/10120671-3-marketing-ideas-you-can-steal-right-now.mp3" length="6437986" type="audio/mpeg" />
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 22 Feb 2022 16:00:00 +0800</pubDate>
    <itunes:duration>533</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>2022 Guide: What you should know about Branding for sustainability and impact</itunes:title>
    <title>2022 Guide: What you should know about Branding for sustainability and impact</title>
    <itunes:summary><![CDATA[Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today. We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them? In this episode, we’ll share the findings to these questions: Which generations are taking the most action in helping social/envi...]]></itunes:summary>
    <description><![CDATA[<p>Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.</p><p>We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?</p><p><b>In this episode, we’ll share the findings to these questions:</b></p><ul><li><b>Which generations are taking the most action in helping social/environmental issues</b></li><li><b>What&apos;s the MOST influential factor in making a purchase, and what’s LEAST important to consumers today</b></li><li><b>How to get better messaging across to consumers so you get their support</b></li><li><b>Which platforms do they most often use to find out more about your brand</b></li></ul><p><b>And we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.<br/><br/>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=180s'>03:00</a> Boomers care more than we think. How to target your messaging to different generations<br/><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=378s'>06:18</a> People are willing to pay! But what stops them from taking action?<br/><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=505s'>08:25</a> How to navigate the sustainability messaging and overcome skepticism<br/><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=598s'>09:58</a> 3 actions you can take to make an impact with your consumers<br/><br/></p><p>The full Impact Insights Report is available FREE for download here: <a href='http://www.prismcreative.co/impact-insights-report-2021'>www.prismcreative.co/impact-insights-report-2021</a></p><p>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><br/><br/>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.</p><p>We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?</p><p><b>In this episode, we’ll share the findings to these questions:</b></p><ul><li><b>Which generations are taking the most action in helping social/environmental issues</b></li><li><b>What&apos;s the MOST influential factor in making a purchase, and what’s LEAST important to consumers today</b></li><li><b>How to get better messaging across to consumers so you get their support</b></li><li><b>Which platforms do they most often use to find out more about your brand</b></li></ul><p><b>And we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.<br/><br/>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=180s'>03:00</a> Boomers care more than we think. How to target your messaging to different generations<br/><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=378s'>06:18</a> People are willing to pay! But what stops them from taking action?<br/><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=505s'>08:25</a> How to navigate the sustainability messaging and overcome skepticism<br/><a href='https://www.youtube.com/watch?v=8VmRuBetREg&amp;t=598s'>09:58</a> 3 actions you can take to make an impact with your consumers<br/><br/></p><p>The full Impact Insights Report is available FREE for download here: <a href='http://www.prismcreative.co/impact-insights-report-2021'>www.prismcreative.co/impact-insights-report-2021</a></p><p>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><br/><br/>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/9960255-2022-guide-what-you-should-know-about-branding-for-sustainability-and-impact.mp3" length="9986855" type="audio/mpeg" />
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Thu, 27 Jan 2022 10:00:00 +0800</pubDate>
    <itunes:duration>829</itunes:duration>
    <itunes:keywords>Branding, Marketing, Business, Purpose, Sustainability, Social Impact, NGO, Charities, Social Enterprise, CSR, ESG, Brand Identity, Logo Design</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Q&amp;A: How to capture people’s attention, best email marketing practices and more….</itunes:title>
    <title>Q&amp;A: How to capture people’s attention, best email marketing practices and more….</title>
    <itunes:summary><![CDATA[We’re kicking off the new year with a round of Q&amp;A’s! Here are some of the burning questions that you’ve submitted over the holidays: How to make my instagram less messy, and more inviting?What are eDM best practices?How do I create a brand story when there’s none?How do I get more fundraising when we have no budget to spend on paid ads?How do I capture someone’s attention on my socials or website?Listen in to find out!  What we cover: 01:22 “How to make my IG grid less messy and more inv...]]></itunes:summary>
    <description><![CDATA[<p>We’re kicking off the new year with a round of Q&amp;A’s! Here are some of the burning questions that you’ve submitted over the holidays:</p><ul><li>How to make my instagram less messy, and more inviting?</li><li>What are eDM best practices?</li><li>How do I create a brand story when there’s none?</li><li>How do I get more fundraising when we have no budget to spend on paid ads?</li><li>How do I capture someone’s attention on my socials or website?</li></ul><p>Listen in to find out!<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=82s'>01:22</a> “How to make my IG grid less messy and more inviting? And does having a pretty Instagram really matter that much?” Regina of <a href='https://www.youtube.com/hashtag/impact'>#impact</a> podcast<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=285s'>04:45</a> “What are the latest eDM do&apos;s / don&apos;ts?” Cath from HandsOn HK<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=496s'>08:16</a> “How do you create a brand story when there is none to base off of or it’s just not a very interesting one?” Karen from StyliCollective<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=680s'>11:20</a> “We can&apos;t secure funding because we don&apos;t have awareness. But it’s hard to reach those niche markets organically without using paid posts. How do we overcome that catch-22 situation?”<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=905s'>15:05</a> “What captures someone’s attention when looking at a brand? What should I focus on on my social media or website?” Bernice of Expand<br/><br/><br/>------------------------------------------</p><p>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><br/><br/>------------------------------------------</p><p><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>We’re kicking off the new year with a round of Q&amp;A’s! Here are some of the burning questions that you’ve submitted over the holidays:</p><ul><li>How to make my instagram less messy, and more inviting?</li><li>What are eDM best practices?</li><li>How do I create a brand story when there’s none?</li><li>How do I get more fundraising when we have no budget to spend on paid ads?</li><li>How do I capture someone’s attention on my socials or website?</li></ul><p>Listen in to find out!<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=82s'>01:22</a> “How to make my IG grid less messy and more inviting? And does having a pretty Instagram really matter that much?” Regina of <a href='https://www.youtube.com/hashtag/impact'>#impact</a> podcast<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=285s'>04:45</a> “What are the latest eDM do&apos;s / don&apos;ts?” Cath from HandsOn HK<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=496s'>08:16</a> “How do you create a brand story when there is none to base off of or it’s just not a very interesting one?” Karen from StyliCollective<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=680s'>11:20</a> “We can&apos;t secure funding because we don&apos;t have awareness. But it’s hard to reach those niche markets organically without using paid posts. How do we overcome that catch-22 situation?”<br/><a href='https://www.youtube.com/watch?v=Vu9QPnFM2Sg&amp;t=905s'>15:05</a> “What captures someone’s attention when looking at a brand? What should I focus on on my social media or website?” Bernice of Expand<br/><br/><br/>------------------------------------------</p><p>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / Instagram: <a href='http://www.instagram.com/prismcreative.co'>@prismcreative.co</a><br/><br/>------------------------------------------</p><p><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <link>https://www.prismcreative.co/podcast</link>
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 18 Jan 2022 17:00:00 +0800</pubDate>
    <itunes:duration>1099</itunes:duration>
    <itunes:keywords>Branding, Marketing, Business, Purpose, Sustainability, Social Impact, NGO, Charities, Social Enterprise, CSR, ESG, Brand Identity, Logo Design</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
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    <itunes:title>What I learnt in 2021 as a business owner</itunes:title>
    <title>What I learnt in 2021 as a business owner</title>
    <itunes:summary><![CDATA[Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!  What we cover: 02:18 Expand your ...]]></itunes:summary>
    <description><![CDATA[<p>Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=138s'>02:18</a> Expand your comfort zone<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=300s'>05:00</a> Don&apos;t be afraid to ask for support<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=412s'>06:52</a> The impact is bigger than you<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=487s'>08:07</a> On business mindset<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=506s'>08:26</a> Invest in yourself<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=600s'>10:00</a> Networking as relationship building and bringing value<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=655s'>10:55</a> Trust the timing of things<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=702s'>11:42</a> Don’t forget to enjoy the journey<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=738s'>12:18</a> On self care<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=753s'>12:33</a> Make sure you prioritise you<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=794s'>13:14</a> Let go of the idea of BUSY<br/><br/>------------------------------------------</p><p><b>Shows mentioned:<br/>#impact Podcast:</b> <a href='https://www.hashtagimpact.com/podcasts-sdg11-habitat-for-humanity-a-decent-place-to-live/'>A World Where Everyone Has A Decent Place To Live with Jo Hayes</a><br/><b>The Feminine Business School Podcast:</b> <a href='https://startingwitha.com/million-dollar-business-decisions/'>Ep. 26 How To Make Million Dollar Business Decisions</a><br/><br/>Send in your burning questions about branding to rosann@prismcreative.co and we&apos;ll answer them in our first episode of 2022!<br/><br/>------------------------------------------</p><p><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=138s'>02:18</a> Expand your comfort zone<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=300s'>05:00</a> Don&apos;t be afraid to ask for support<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=412s'>06:52</a> The impact is bigger than you<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=487s'>08:07</a> On business mindset<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=506s'>08:26</a> Invest in yourself<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=600s'>10:00</a> Networking as relationship building and bringing value<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=655s'>10:55</a> Trust the timing of things<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=702s'>11:42</a> Don’t forget to enjoy the journey<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=738s'>12:18</a> On self care<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=753s'>12:33</a> Make sure you prioritise you<br/><a href='https://www.youtube.com/watch?v=Mglfu1jsGbw&amp;t=794s'>13:14</a> Let go of the idea of BUSY<br/><br/>------------------------------------------</p><p><b>Shows mentioned:<br/>#impact Podcast:</b> <a href='https://www.hashtagimpact.com/podcasts-sdg11-habitat-for-humanity-a-decent-place-to-live/'>A World Where Everyone Has A Decent Place To Live with Jo Hayes</a><br/><b>The Feminine Business School Podcast:</b> <a href='https://startingwitha.com/million-dollar-business-decisions/'>Ep. 26 How To Make Million Dollar Business Decisions</a><br/><br/>Send in your burning questions about branding to rosann@prismcreative.co and we&apos;ll answer them in our first episode of 2022!<br/><br/>------------------------------------------</p><p><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <link>https://www.prismcreative.co/podcast</link>
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Wed, 22 Dec 2021 12:00:00 +0800</pubDate>
    <itunes:duration>941</itunes:duration>
    <itunes:keywords>Branding, Marketing, Business, Purpose, Sustainability, Social Impact, NGO, Charities, Social Enterprise, CSR, ESG</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Easy, budget-friendly ideas to research your target audience</itunes:title>
    <title>Easy, budget-friendly ideas to research your target audience</title>
    <itunes:summary><![CDATA[What if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I’m going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know.  What we cover: 03:18 Gathering quantitative data with surveys 04:54 How to get deeper insights with qualitative research 08:11 Looking at other brands to borrow what’s ...]]></itunes:summary>
    <description><![CDATA[<p>What if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I’m going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=198s'>03:18</a> Gathering quantitative data with surveys<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=294s'>04:54</a> How to get deeper insights with qualitative research<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=491s'>08:11</a> Looking at other brands to borrow what’s already out there<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=540s'>09:00</a> Immerse yourself in the target market environment<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=670s'>11:10</a> Social media groups are the real hidden gems<br/><br/>------------------------------------------</p><p><br/>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>------------------------------------------</p><p><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>What if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I’m going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=198s'>03:18</a> Gathering quantitative data with surveys<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=294s'>04:54</a> How to get deeper insights with qualitative research<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=491s'>08:11</a> Looking at other brands to borrow what’s already out there<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=540s'>09:00</a> Immerse yourself in the target market environment<br/><a href='https://www.youtube.com/watch?v=-cj0ew0G6Bk&amp;t=670s'>11:10</a> Social media groups are the real hidden gems<br/><br/>------------------------------------------</p><p><br/>Connect with me: <a href='http://www.prismcreative.co'>www.prismcreative.co</a> / <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>------------------------------------------</p><p><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <link>https://www.prismcreative.co/podcast</link>
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Mon, 13 Dec 2021 17:00:00 +0800</pubDate>
    <itunes:duration>810</itunes:duration>
    <itunes:keywords>Branding, Marketing, Business, Purpose, Sustainability, Social Impact, NGO, Charities, Social Enterprise, CSR, ESG</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  </item>
  <item>
    <itunes:title>3 biggest mistakes brand owners make and how to overcome them</itunes:title>
    <title>3 biggest mistakes brand owners make and how to overcome them</title>
    <itunes:summary><![CDATA[Feeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone!  In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.  What we cover: 01:16 How not having a long term goal or being afraid to dream big hold you back from big success 03:23 Not understanding what your unique selling point (USP) is, and what’s in it for peop...]]></itunes:summary>
    <description><![CDATA[<p>Feeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone! </p><p>In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=cjT5OSK14Qo&amp;t=76s'>01:16</a> How not having a long term goal or being afraid to dream big hold you back from big success<br/><a href='https://www.youtube.com/watch?v=cjT5OSK14Qo&amp;t=203s'>03:23</a> Not understanding what your unique selling point (USP) is, and what’s in it for people<br/><a href='https://www.youtube.com/watch?v=cjT5OSK14Qo&amp;t=280s'>04:40</a> Stop waiting for things to be perfect to launch. You’ve got this!<br/><br/>------------------------------------------</p><p>Connect with us on instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Feeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone! </p><p>In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=cjT5OSK14Qo&amp;t=76s'>01:16</a> How not having a long term goal or being afraid to dream big hold you back from big success<br/><a href='https://www.youtube.com/watch?v=cjT5OSK14Qo&amp;t=203s'>03:23</a> Not understanding what your unique selling point (USP) is, and what’s in it for people<br/><a href='https://www.youtube.com/watch?v=cjT5OSK14Qo&amp;t=280s'>04:40</a> Stop waiting for things to be perfect to launch. You’ve got this!<br/><br/>------------------------------------------</p><p>Connect with us on instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1867949/episodes/9634233-3-biggest-mistakes-brand-owners-make-and-how-to-overcome-them.mp3" length="6045834" type="audio/mpeg" />
    <link>https://www.prismcreative.co/podcast</link>
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 30 Nov 2021 10:00:00 +0800</pubDate>
    <itunes:duration>500</itunes:duration>
    <itunes:keywords>Branding, Marketing, Business, Purpose, Sustainability, Social Impact, NGO, Charities, Social Enterprise, CSR, ESG</itunes:keywords>
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    <itunes:title>7 ways brand building is a lot like dating</itunes:title>
    <title>7 ways brand building is a lot like dating</title>
    <itunes:summary><![CDATA[Online dating has proven to be a huge success for so many! What’s that got to do with branding?  In this episode, we’re going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating.  What we cover: 01:35 Making a good first impression 02:16 Transparency and honesty go a long way 03:18 Don’t be a prick 04:25 Focus on the next best step 05:30 Keep them committed 06:18 What’s in it for them? 06:38 Your goal is for them...]]></itunes:summary>
    <description><![CDATA[<p>Online dating has proven to be a huge success for so many! What’s that got to do with branding?<br/><br/>In this episode, we’re going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=95s'>01:35</a> Making a good first impression<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=136s'>02:16</a> Transparency and honesty go a long way<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=198s'>03:18</a> Don’t be a prick<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=265s'>04:25</a> Focus on the next best step<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=330s'>05:30</a> Keep them committed<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=378s'>06:18</a> What’s in it for them?<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=398s'>06:38</a> Your goal is for them to grow with you<br/><br/>------------------------------------------<br/><br/>Connect with us on instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Online dating has proven to be a huge success for so many! What’s that got to do with branding?<br/><br/>In this episode, we’re going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=95s'>01:35</a> Making a good first impression<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=136s'>02:16</a> Transparency and honesty go a long way<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=198s'>03:18</a> Don’t be a prick<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=265s'>04:25</a> Focus on the next best step<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=330s'>05:30</a> Keep them committed<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=378s'>06:18</a> What’s in it for them?<br/><a href='https://www.youtube.com/watch?v=oFtkm5EctB4&amp;t=398s'>06:38</a> Your goal is for them to grow with you<br/><br/>------------------------------------------<br/><br/>Connect with us on instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>------------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <link>https://www.prismcreative.co/podcast</link>
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Tue, 30 Nov 2021 10:00:00 +0800</pubDate>
    <itunes:duration>532</itunes:duration>
    <itunes:keywords>Branding, Marketing, Business, Purpose, Sustainability, Social Impact, NGO, Charities, Social Enterprise, CSR, ESG</itunes:keywords>
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    <itunes:title>Why you shouldn’t invest all your money into a logo design</itunes:title>
    <title>Why you shouldn’t invest all your money into a logo design</title>
    <itunes:summary><![CDATA[A logo is an important and impactful touchpoint –– most likely, one of the first points of connection with your audience. But don’t start designing it until you have this one key question answered.  In this episode, I’ll be sharing why you shouldn’t invest all your money into a logo design, and how to focus on building a solid foundation to set up your brand for success.  What we cover: 02:00 What’s a logo? 02:30 Top mistake people make when designing a logo and what to avoid 03:35 How having...]]></itunes:summary>
    <description><![CDATA[<p>A logo is an important and impactful touchpoint –– most likely, one of the first points of connection with your audience. But don’t start designing it until you have this one key question answered.<br/><br/>In this episode, I’ll be sharing why you shouldn’t invest all your money into a logo design, and how to focus on building a solid foundation to set up your brand for success.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=120s'>02:00</a> What’s a logo?<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=150s'>02:30</a> Top mistake people make when designing a logo and what to avoid<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=215s'>03:35</a> How having a 10 year vision sets your business up for success<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=450s'>07:30</a> Knowing who your product/offering serves<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=570s'>09:30</a> Meaning is built into logos over time, dedication and consistently showing up in meaningful ways for your audience<br/><br/>------------------------------------------<br/><br/>Grab our free workbook to go alongside this episode at www.prismcreative.co/podcast<br/><br/>Connect with us on instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>-----------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>A logo is an important and impactful touchpoint –– most likely, one of the first points of connection with your audience. But don’t start designing it until you have this one key question answered.<br/><br/>In this episode, I’ll be sharing why you shouldn’t invest all your money into a logo design, and how to focus on building a solid foundation to set up your brand for success.<br/><br/><b>What we cover:<br/></b><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=120s'>02:00</a> What’s a logo?<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=150s'>02:30</a> Top mistake people make when designing a logo and what to avoid<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=215s'>03:35</a> How having a 10 year vision sets your business up for success<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=450s'>07:30</a> Knowing who your product/offering serves<br/><a href='https://www.youtube.com/watch?v=79EwWYw-v9w&amp;t=570s'>09:30</a> Meaning is built into logos over time, dedication and consistently showing up in meaningful ways for your audience<br/><br/>------------------------------------------<br/><br/>Grab our free workbook to go alongside this episode at www.prismcreative.co/podcast<br/><br/>Connect with us on instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/>-----------------------------------------<br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <link>https://www.prismcreative.co/podcast</link>
    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Sun, 28 Nov 2021 21:00:00 +0800</pubDate>
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    <itunes:duration>673</itunes:duration>
    <itunes:keywords>Branding, Marketing, Business, Purpose, Sustainability, Social Impact, NGO, Charities, Social Enterprise, CSR, ESG, Brand Identity, Logo Design</itunes:keywords>
    <itunes:season>1</itunes:season>
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    <itunes:title>Coming Soon - Branding for Impact Podcast</itunes:title>
    <title>Coming Soon - Branding for Impact Podcast</title>
    <itunes:summary><![CDATA[Welcome to “Branding for Impact” podcast. I’m your host, Rosann, founder of Prism Creative. Join me as we talk about all things branding, marketing and myth-busting when it comes to making an impact. Season 1 will be filled with bite-sized tips, inspirational case studies and some of my personal experiences working with clients in your industry. You’ll hear about some of the most common mistakes I see people make when building a brand, and how to overcome them. I hope that this Podcast will b...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to “Branding for Impact” podcast. I’m your host, Rosann, founder of Prism Creative. Join me as we talk about all things branding, marketing and myth-busting when it comes to making an impact.</p><p>Season 1 will be filled with bite-sized tips, inspirational case studies and some of my personal experiences working with clients in your industry. You’ll hear about some of the most common mistakes I see people make when building a brand, and how to overcome them.</p><p>I hope that this Podcast will become a resource for you to create an impact with confidence and clarity, and that you’ll finish each episode feeling inspired to take action.</p><p>Find more information and resources at prismcreative.co/podcast<br/><br/>➫ Visit our website <a href='https://www.prismcreative.co/'>www.priscmreative.co</a><br/>➫ Connect with us on Instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to “Branding for Impact” podcast. I’m your host, Rosann, founder of Prism Creative. Join me as we talk about all things branding, marketing and myth-busting when it comes to making an impact.</p><p>Season 1 will be filled with bite-sized tips, inspirational case studies and some of my personal experiences working with clients in your industry. You’ll hear about some of the most common mistakes I see people make when building a brand, and how to overcome them.</p><p>I hope that this Podcast will become a resource for you to create an impact with confidence and clarity, and that you’ll finish each episode feeling inspired to take action.</p><p>Find more information and resources at prismcreative.co/podcast<br/><br/>➫ Visit our website <a href='https://www.prismcreative.co/'>www.priscmreative.co</a><br/>➫ Connect with us on Instagram <a href='https://www.instagram.com/prismcreative.co/'>@prismcreative.co</a><br/><br/><em>Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.</em></p><p><br/></p><p>-------------------------------------<br/>ABOUT ROSANN LING<br/><br/>Rosann is a brand strategist partnering with purpose-driven businesses and NGO&apos;s.<br/><br/>Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.</p><p>She is also an Angel Investor, funding female-founded startups in the APAC region.<br/><br/>Listen to Branding for Impact podcast: <a href='https://www.prismcreative.co/podcast'>https://www.prismcreative.co/podcast</a><br/><br/>Connect with Rosann: <a href='https://bit.ly/rosann-ling-contact-card'>https://bit.ly/rosann-ling-contact-card</a><br/>-------------------------------------<br/>Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.</p>]]></content:encoded>
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    <itunes:author>Rosann Ling</itunes:author>
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    <pubDate>Sat, 09 Oct 2021 12:00:00 +0800</pubDate>
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    <itunes:duration>84</itunes:duration>
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