The Art of Online Business Thu, 11 Jun 2026 10:27:57 -0700 https://theartofonlinebusiness.com en-us © 2026 The Art of Online Business yes c2026959-c2ef-51a1-8b2b-d8d7548b9f4b Kwadwo [QUĀY.jo] Sampany-Kessie episodic false Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

]]> Buzzsprout (https://www.buzzsprout.com) online business, online marketing, team building, Facebook ads, business scaling, outsourcing, social media, productivity, evergreen sales funnels, podcasting, YouTube Kwadwo [QUĀY.jo] Sampany-Kessie https://storage.buzzsprout.com/hn6xbcghsiu0uxps231i8tx7doi2?.jpg The Art of Online Business https://theartofonlinebusiness.com Kwadwo Sampany-Kessie Fix This Email Mistake Before You Spend More on Ads With Allea Grummert Fix This Email Mistake Before You Spend More on Ads With Allea Grummert If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.



I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. 

We also talk about welcome sequences, improving open rates, building real relationships through email, and why your email list is one of the safest assets in your business. Listen now and fix the email gaps that could be costing you sales.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Allea's Links:

]]> If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.



I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. 

We also talk about welcome sequences, improving open rates, building real relationships through email, and why your email list is one of the safest assets in your business. Listen now and fix the email gaps that could be costing you sales.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Allea's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-19092976 Mon, 08 Jun 2026 01:00:00 -0700 2603 full false You Got Leads But No Sales. Here's What's Actually Broken. You Got Leads But No Sales. Here's What's Actually Broken. If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. 



I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. 

Listen now and see what’s actually broken in your funnel.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. 



I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. 

Listen now and see what’s actually broken in your funnel.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-19185851 Mon, 01 Jun 2026 01:00:00 -0700 869 full false The Ad Account Audit You Should Do Before You Hire an Ads Manager The Ad Account Audit You Should Do Before You Hire an Ads Manager If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.


 

I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. 

I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen now and see what your ad account might be missing.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.


 

I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. 

I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen now and see what your ad account might be missing.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-19179192 Mon, 25 May 2026 01:00:00 -0700 909 full false Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked If you feel like your business only grows when you show up, you’re going to love this one.



I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depends on it to run smoothly. 

If you want ads working for you like this, follow the show and start thinking about your funnel the right way.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Sarah's Links:

]]> If you feel like your business only grows when you show up, you’re going to love this one.



I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depends on it to run smoothly. 

If you want ads working for you like this, follow the show and start thinking about your funnel the right way.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Sarah's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-19058753 Mon, 18 May 2026 01:00:00 -0700 3368 full false The Kind of Course Creator Facebook & Instagram Ads Actually Work For The Kind of Course Creator Facebook & Instagram Ads Actually Work For If your ad results keep changing and you can’t tell why, this will help.


 

I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. 

Listen now and see if you’re set up to make ads work for you. 




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If your ad results keep changing and you can’t tell why, this will help.


 

I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. 

Listen now and see if you’re set up to make ads work for you. 




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-19121773 Mon, 11 May 2026 01:00:00 -0700 913 full false You Want to Help More People… But Your Calendar Won’t Let You You Want to Help More People… But Your Calendar Won’t Let You If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. 



I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. 

Take five minutes today, audit your tasks, and decide what needs to come off your plate next.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. 



I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. 

Take five minutes today, audit your tasks, and decide what needs to come off your plate next.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-19103758 Mon, 04 May 2026 01:00:00 -0700 982 full false Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. 


  ‍‍ ‍‍

I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to touch) when things aren’t converting. 

If you want your ads to actually turn leads into buyers, follow the show and don’t miss what’s coming next.



 ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Danielle's Links:

]]> If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. 


  ‍‍ ‍‍

I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to touch) when things aren’t converting. 

If you want your ads to actually turn leads into buyers, follow the show and don’t miss what’s coming next.



 ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Danielle's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-19015884 Mon, 27 Apr 2026 01:00:00 -0700 3062 full false Meta Took Away Your Ad Placement Controls — Here's What to Do Now Meta Took Away Your Ad Placement Controls — Here's What to Do Now Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. 



I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with one format.

If your lead gen, launch, or low-ticket offer ads aren't performing the way they should, get an ad audit and let me put my nearly seven years of experience to work on your account.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. 



I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with one format.

If your lead gen, launch, or low-ticket offer ads aren't performing the way they should, get an ad audit and let me put my nearly seven years of experience to work on your account.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18954838 Mon, 20 Apr 2026 01:00:00 -0700 695 full false Prepare to do THIS with Facebook & Instagram Ads Before Life Happens Prepare to do THIS with Facebook & Instagram Ads Before Life Happens  What if your ads could keep bringing in sales while you step away and actually live your life? 


 

I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. 


I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign. 




‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]>  What if your ads could keep bringing in sales while you step away and actually live your life? 


 

I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. 


I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign. 




‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18912706 Mon, 13 Apr 2026 01:00:00 -0700 300 full false Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.



We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a new kind of ad that looked promising but quietly lowered buyer quality. 


This conversation is part funnel breakdown, part mindset check, and part live troubleshooting session on what to keep, what to change, and how to think when your ads stop behaving.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Michelle Knight's Links:

]]> Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.



We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a new kind of ad that looked promising but quietly lowered buyer quality. 


This conversation is part funnel breakdown, part mindset check, and part live troubleshooting session on what to keep, what to change, and how to think when your ads stop behaving.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Michelle Knight's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18816769 Mon, 06 Apr 2026 01:00:00 -0700 3166 full false Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? 


 

I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. 

I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or holding back, this will help you take action and keep going.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? 


 

I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. 

I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or holding back, this will help you take action and keep going.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18864552 Mon, 30 Mar 2026 01:00:00 -0700 516 full false Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting Lead costs on your Facebook and Instagram ads starting to creep up?



I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. 

You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeting—can help stabilize results and lower lead costs again.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Lead costs on your Facebook and Instagram ads starting to creep up?



I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. 

You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeting—can help stabilize results and lower lead costs again.




‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18790745 Mon, 23 Mar 2026 01:00:00 -0700 592 full false When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. 


 

I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. 

If you want responsible growth instead of expensive guesswork, this will help you see whether your ads are ready to scale or not.

 ‍‍



‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. 


 

I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. 

If you want responsible growth instead of expensive guesswork, this will help you see whether your ads are ready to scale or not.

 ‍‍



‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18775134 Mon, 16 Mar 2026 01:00:00 -0700 1238 full false Your Ads Are Whispering Money Secrets… Are You Listening? Your Ads Are Whispering Money Secrets… Are You Listening? Your ads are literally telling you how to make more money — most course creators just ignore the clues. 


  ‍‍ ‍‍

I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. 

If you’re already spending on ads, this is how you squeeze way more results out of the same data you already have.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Your ads are literally telling you how to make more money — most course creators just ignore the clues. 


  ‍‍ ‍‍

I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. 

If you’re already spending on ads, this is how you squeeze way more results out of the same data you already have.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18713768 Mon, 09 Mar 2026 01:00:00 -0700 281 full false Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. 

  ‍‍ ‍‍

 

I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. 

If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. 

  ‍‍ ‍‍

 

I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. 

If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18701412 Mon, 02 Mar 2026 01:00:00 -0800 378 full false The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. 


  ‍‍ ‍‍

I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. 

I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the real opportunities are. If you want to grow responsibly instead of guessing, this episode shows you how to make decisions based on clarity, not hope. 



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. 


  ‍‍ ‍‍

I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. 

I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the real opportunities are. If you want to grow responsibly instead of guessing, this episode shows you how to make decisions based on clarity, not hope. 



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18678270 Mon, 23 Feb 2026 01:00:00 -0800 307 full false Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators  If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.

  ‍‍ ‍‍

  ‍‍ ‍‍

I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. 


 If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow. 



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]>  If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.

  ‍‍ ‍‍

  ‍‍ ‍‍

I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. 


 If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow. 



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18597351 Mon, 16 Feb 2026 01:00:00 -0800 422 991 full false How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. 

 ‍‍

  ‍‍ ‍‍

We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. 

Jacques also shares what finally worked after years of ads falling flat and how he’s testing and scaling this funnel with confidence.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. 

 ‍‍

  ‍‍ ‍‍

We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. 

Jacques also shares what finally worked after years of ads falling flat and how he’s testing and scaling this funnel with confidence.



‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


‍‍ ‍‍ ‍‍


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18558790 Mon, 09 Feb 2026 01:00:00 -0800 3667 990 full false This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. 

  ‍‍ ‍‍

  ‍‍ ‍‍

I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. 

I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. 

  ‍‍ ‍‍

  ‍‍ ‍‍

I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. 

I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18373818 Mon, 02 Feb 2026 01:00:00 -0800 348 full false Will changing Facebook and Instagram ad copy erase my social proof? Will changing Facebook and Instagram ad copy erase my social proof? Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? 

  ‍‍ ‍‍

  ‍‍ ‍‍

A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. 

I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? 

  ‍‍ ‍‍

  ‍‍ ‍‍

A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. 

I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18373804 Mon, 26 Jan 2026 01:00:00 -0800 550 full false Are Your Facebook & Instagram ads In Learning Limited? Do This First! Are Your Facebook & Instagram ads In Learning Limited? Do This First! Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. 


  ‍‍ ‍‍

I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. 

I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it’s time to shut it off.




‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. 


  ‍‍ ‍‍

I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. 

I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it’s time to shut it off.




‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18373797 Mon, 19 Jan 2026 01:00:00 -0800 566 full false Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work) Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work) Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.

  ‍‍ ‍‍

  ‍‍ ‍‍

Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. 

We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Tarzan Kay’s Links:

]]> Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.

  ‍‍ ‍‍

  ‍‍ ‍‍

Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. 

We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Tarzan Kay’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18373780 Mon, 12 Jan 2026 01:00:00 -0800 3367 full false How to Know If It’s Time to Scale (or Pause) Your Workshop Ads How to Know If It’s Time to Scale (or Pause) Your Workshop Ads Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?”

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  ‍‍ ‍‍

I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. 

I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that’s working and one that needs fixing first.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?”

  ‍‍ ‍‍

  ‍‍ ‍‍

I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. 

I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that’s working and one that needs fixing first.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18373289 Mon, 05 Jan 2026 01:00:00 -0800 1071 full false Should You Still Use ManyChat for Ads in 2026? My Honest Take. Should You Still Use ManyChat for Ads in 2026? My Honest Take. I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? 

  ‍‍ ‍‍

  ‍‍ ‍‍

I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the right follow-up in place matter way more than the tool itself. 

The big takeaway is simple: use what’s already working organically, then test your options so you’re not guessing with your ad spend.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? 

  ‍‍ ‍‍

  ‍‍ ‍‍

I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the right follow-up in place matter way more than the tool itself. 

The big takeaway is simple: use what’s already working organically, then test your options so you’re not guessing with your ad spend.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18364803 Mon, 29 Dec 2025 01:00:00 -0800 272 full false Should You Run Ads for Your Course Launch? A $66,907 Case Study Should You Run Ads for Your Course Launch? A $66,907 Case Study Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.

  ‍‍ ‍‍

  ‍‍ ‍‍

Everyone asks the same question: “Should I run ads for my course launch, or will I just waste money?” In this episode, Megan and I talk about a real case study with and explain how a paid workshop led to a $66,907 launch (and what that means for deciding if ads make sense for you.)

I also walk you through how to calculate what each lead is actually worth so you can decide if ads make sense for your next launch.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Megan Yelaney’s Links:

]]> Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.

  ‍‍ ‍‍

  ‍‍ ‍‍

Everyone asks the same question: “Should I run ads for my course launch, or will I just waste money?” In this episode, Megan and I talk about a real case study with and explain how a paid workshop led to a $66,907 launch (and what that means for deciding if ads make sense for you.)

I also walk you through how to calculate what each lead is actually worth so you can decide if ads make sense for your next launch.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Megan Yelaney’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18371831 Mon, 22 Dec 2025 01:00:00 -0800 3966 full false Do You Really Need Separate Warm and Cold Meta Ad Audiences? Do You Really Need Separate Warm and Cold Meta Ad Audiences? Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. 

  ‍‍ ‍‍

  ‍‍ ‍‍

Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. 

If you’ve been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to get better results without overthinking it.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. 

  ‍‍ ‍‍

  ‍‍ ‍‍

Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. 

If you’ve been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to get better results without overthinking it.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18337591 Mon, 15 Dec 2025 01:00:00 -0800 136 full false Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works? Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works? If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. 

  ‍‍ ‍‍

  ‍‍ ‍‍

I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. 

I also walk through how to choose the right audience setup depending on the stage of your business so you don’t waste ad spend. I share exactly which targeting approach gives you the best shot at high-quality leads at the lowest cost.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. 

  ‍‍ ‍‍

  ‍‍ ‍‍

I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. 

I also walk through how to choose the right audience setup depending on the stage of your business so you don’t waste ad spend. I share exactly which targeting approach gives you the best shot at high-quality leads at the lowest cost.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18299783 Mon, 08 Dec 2025 01:00:00 -0800 537 full false What to do When Your Facebook & Instagram Ads Stop Working. What to do When Your Facebook & Instagram Ads Stop Working. When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. 

  ‍‍ ‍‍

  ‍‍ ‍‍

I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. 

These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven tweaks, you can stretch your ad’s performance and save a lot of money.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. 

  ‍‍ ‍‍

  ‍‍ ‍‍

I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. 

These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven tweaks, you can stretch your ad’s performance and save a lot of money.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18250781 Mon, 01 Dec 2025 01:00:00 -0800 500 full false The New 2026 Simple Ads Setup That Works Well With Meta's Andromeda Update The New 2026 Simple Ads Setup That Works Well With Meta's Andromeda Update The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results.

  ‍‍ ‍‍

  ‍‍ ‍‍

I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. 

I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a tea or coffee and let’s make your ads work again in 2026.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results.

  ‍‍ ‍‍

  ‍‍ ‍‍

I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. 

I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a tea or coffee and let’s make your ads work again in 2026.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18250762 Mon, 24 Nov 2025 01:00:00 -0800 498 full false Is Your Online Course Business Actually Ready for Facebook & Instagram Ads? Is Your Online Course Business Actually Ready for Facebook & Instagram Ads? A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. 

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  ‍‍ ‍‍

I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. 

I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whether DIY ads or hiring an ads manager makes sense for where your business is right now. 

My goal here is simple—help you make smart decisions so your ads actually move your business forward instead of draining it.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. 

  ‍‍ ‍‍

  ‍‍ ‍‍

I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. 

I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whether DIY ads or hiring an ads manager makes sense for where your business is right now. 

My goal here is simple—help you make smart decisions so your ads actually move your business forward instead of draining it.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18132903 Mon, 17 Nov 2025 01:00:00 -0800 715 full false Does Open Targeting Really Work for Online Course Creators? Does Open Targeting Really Work for Online Course Creators? A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. 

I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. 

I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18090442 Mon, 10 Nov 2025 01:00:00 -0800 546 977 full false My Second-Highest ROI Activity This Year (and It’s Not What You Think) Featuring Linda Sidhu My Second-Highest ROI Activity This Year (and It’s Not What You Think) Featuring Linda Sidhu I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. 

 ‍‍ ‍‍

 ‍‍ ‍‍

In this episode, Linda interviews me about what makes the group different, why curated connections outperform random networking, and how it’s helped me choose events and collaborations more strategically. 

If you’ve ever wondered whether joining the right room could change your business, check out Linda’s Magic Mixers on Nov 13th - 14th.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍Linda’s Links:

]]> I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. 

 ‍‍ ‍‍

 ‍‍ ‍‍

In this episode, Linda interviews me about what makes the group different, why curated connections outperform random networking, and how it’s helped me choose events and collaborations more strategically. 

If you’ve ever wondered whether joining the right room could change your business, check out Linda’s Magic Mixers on Nov 13th - 14th.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

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‍‍ ‍‍ ‍‍Linda’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17985683 Mon, 03 Nov 2025 01:00:00 -0800 2567 976 full false How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition) How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition) Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. 

I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. 

I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18063484 Mon, 27 Oct 2025 01:00:00 -0700 1126 975 full false Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition) Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition) Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. 

I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. 

I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-18004471 Mon, 20 Oct 2025 01:00:00 -0700 1079 974 full false The 3-Ad System That Makes Online Course Businesses Profitable The 3-Ad System That Makes Online Course Businesses Profitable A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. 

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 ‍‍ ‍‍

Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that’s repeatable, and a low-ticket offer funnel. 

I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you’ll know if your business is ready to run ads profitably or what to focus on first before spending a dime.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. 

 ‍‍ ‍‍

 ‍‍ ‍‍

Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that’s repeatable, and a low-ticket offer funnel. 

I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you’ll know if your business is ready to run ads profitably or what to focus on first before spending a dime.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17947734 Mon, 13 Oct 2025 01:00:00 -0700 934 full false Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. 

I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. 

I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17940921 Mon, 06 Oct 2025 01:00:00 -0700 871 972 full false The Real Reason Your Ads Keep Wasting Money The Real Reason Your Ads Keep Wasting Money I hear it all the time, “we spent money on ads and got nothing back.”  The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages. 

If you’ve been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> I hear it all the time, “we spent money on ads and got nothing back.”  The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. 

 ‍‍ ‍‍

 ‍‍ ‍‍

I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages. 

If you’ve been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17912741 Mon, 29 Sep 2025 01:00:00 -0700 319 971 full false Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. 

 ‍‍ ‍‍

‍‍ ‍‍

I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. 

I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. 

 ‍‍ ‍‍

‍‍ ‍‍

I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. 

I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17847435 Mon, 22 Sep 2025 01:00:00 -0700 1136 full false Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet) Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet) Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. 

‍‍ ‍‍

I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. 

Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn’t ready yet.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. 

‍‍ ‍‍

I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. 

Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn’t ready yet.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17810344 Mon, 15 Sep 2025 01:00:00 -0700 1008 full false Should you listen to Meta's Facebook & Instagram Ad Recommendations? Should you listen to Meta's Facebook & Instagram Ad Recommendations? Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?

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‍‍ ‍‍

I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. 

I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. 

I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17783499 Mon, 08 Sep 2025 01:00:00 -0700 444 968 full false How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course) How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course) Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. 

I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. 

I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17749727 Mon, 01 Sep 2025 01:00:00 -0700 1264 967 full false Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead) Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead) Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. 

I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you’re ready to hire an ads manager, you’ll already have profit to pay them with.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. 

I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you’re ready to hire an ads manager, you’ll already have profit to pay them with.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17712984 Mon, 25 Aug 2025 01:00:00 -0700 772 full false DON'T Start Facebook & Instgram Ads Until You Watch This DON'T Start Facebook & Instgram Ads Until You Watch This If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitable campaigns later. 

Learn simple, organic strategies I recommend to my own clients, plus a reminder that ads are a skill that take time (and sometimes money) to master.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitable campaigns later. 

Learn simple, organic strategies I recommend to my own clients, plus a reminder that ads are a skill that take time (and sometimes money) to master.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17638197 Mon, 18 Aug 2025 01:00:00 -0700 910 full false Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”

So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook.

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Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies.

Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she’s built a business that supports her life (not the other way around).


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‍‍Watch this episode on YouTube!


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Let me know exactly what new episodes will help you the most!
Fill out the 90-second survey

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Tracy’s links: 

]]> When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”

So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook.

‍‍ ‍‍ ‍‍

‍‍ ‍‍

Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies.

Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she’s built a business that supports her life (not the other way around).


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Let me know exactly what new episodes will help you the most!
Fill out the 90-second survey

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Tracy’s links: 

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17539446 Mon, 11 Aug 2025 01:00:00 -0700 3546 961 full false Take This Shortcut To Quicker Facebook & Instagram Ads Success Take This Shortcut To Quicker Facebook & Instagram Ads Success Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads.

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It’s about investing in one-on-one consulting to get straight to the fix. That’s the move I made, and it’s the same shortcut I encourage for you.

I walk you through a real client story from my 28-day coaching offer, where she turned $1,100 into $2,400 in course sales while spending just $20/day on ads.

If you’ve got a solid offer but ads still feel like a frustrating puzzle, this episode will give you a clear, step-by-step roadmap to fix that.



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads.

‍‍ ‍‍ ‍‍

‍‍ ‍‍

It’s about investing in one-on-one consulting to get straight to the fix. That’s the move I made, and it’s the same shortcut I encourage for you.

I walk you through a real client story from my 28-day coaching offer, where she turned $1,100 into $2,400 in course sales while spending just $20/day on ads.

If you’ve got a solid offer but ads still feel like a frustrating puzzle, this episode will give you a clear, step-by-step roadmap to fix that.



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17589353 Mon, 04 Aug 2025 01:00:00 -0700 509 963 full false How Early Should You Turn Your Ads On Before A Launch? How Early Should You Turn Your Ads On Before A Launch? If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started. 

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I’ll explain why turning on Facebook and Instagram ads two weeks before is the standard, why some launches need three, plus the common mistake that hurts webinar attendance. I also break down a simple timeline you can follow to keep your ad performance strong and your stress levels low. 



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I’ll explain why turning on Facebook and Instagram ads two weeks before is the standard, why some launches need three, plus the common mistake that hurts webinar attendance. I also break down a simple timeline you can follow to keep your ad performance strong and your stress levels low. 



‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17553267 Mon, 28 Jul 2025 01:00:00 -0700 940 full false How Karin Carr Replaced Her High Ticket Launches by Running Facebook & Instagram Ads $24 Offer How Karin Carr Replaced Her High Ticket Launches by Running Facebook & Instagram Ads $24 Offer Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown.

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Karin walks us through her ad strategy, how she tests her funnel, and why her funny video ads perform better than anything else. 

She also explains how she increased her average order value to over $100 and what she learned about scaling without burning out.


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‍‍ ‍‍ ‍‍

Karin's Links:

]]> Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown.

‍‍ ‍‍ ‍‍

‍‍ ‍‍

Karin walks us through her ad strategy, how she tests her funnel, and why her funny video ads perform better than anything else. 

She also explains how she increased her average order value to over $100 and what she learned about scaling without burning out.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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Karin's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17486487 Mon, 21 Jul 2025 01:00:00 -0700 3342 full false DIY Facebook & Instagram Ads or Hire It Out? Here’s How to Decide. DIY Facebook & Instagram Ads or Hire It Out? Here’s How to Decide. If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call.

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I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time.

I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you’re serious about growing.


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‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call.

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time.

I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you’re serious about growing.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17472554 Mon, 14 Jul 2025 01:00:00 -0700 687 full false How Do I Know If I’m Actually Ready for Facebook Ads? How Do I Know If I’m Actually Ready for Facebook Ads? Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you.

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I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads, and how to do some quick math to see if it’s a smart choice, and how to set clear, realistic expectations for what ads might cost.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you.

‍‍ ‍‍ ‍‍

‍‍ ‍‍

I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads, and how to do some quick math to see if it’s a smart choice, and how to set clear, realistic expectations for what ads might cost.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17440260 Mon, 07 Jul 2025 01:00:00 -0700 1062 full false Want More Clients? Fix Your Words First Featuring Justin Blackman Want More Clients? Fix Your Words First Featuring Justin Blackman Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with Brand Voice Expert Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend. 

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Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny. 

We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling. 


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‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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Justin's Links:

]]> Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with Brand Voice Expert Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍

Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny. 

We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling. 


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Justin's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17403343 Mon, 30 Jun 2025 01:00:00 -0700 3015 full false How to Turn Instagram Followers into Customers (Course Creator Edition) How to Turn Instagram Followers into Customers (Course Creator Edition) Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025. 

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Watch this episode on YouTube!


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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025. 

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‍‍ ‍‍




Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17358739 Mon, 23 Jun 2025 01:00:00 -0700 614 full false How to Use AI to Write Ad Copy (For Course Creators with a Lead Magnet) How to Use AI to Write Ad Copy (For Course Creators with a Lead Magnet) I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. 

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You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.




Watch this episode on YouTube!


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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17315440 Mon, 16 Jun 2025 01:00:00 -0700 839 956 full false 3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte 3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems.

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Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working. 

She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach. 




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Brooklyn's Links:

]]> Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems.

 ‍‍

‍‍ ‍‍ ‍‍

Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working. 

She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach. 




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Brooklyn's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17209821 Mon, 09 Jun 2025 01:00:00 -0700 3520 955 full false A Membership Owner Broke Even On Day 1 with Facebook & Instagram Ads! A Membership Owner Broke Even On Day 1 with Facebook & Instagram Ads! A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. ‍‍ ‍‍I talk about some of the advice I shared with them on a recent call.

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I also share two ways to increase average order value, what to make even more money if your ads are already profitable. Plus why I think switching from a free lead magnet to a low-ticket offer is the smarter play. 




Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. ‍‍ ‍‍I talk about some of the advice I shared with them on a recent call.

‍‍

I also share two ways to increase average order value, what to make even more money if your ads are already profitable. Plus why I think switching from a free lead magnet to a low-ticket offer is the smarter play. 




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17254526 Mon, 02 Jun 2025 01:00:00 -0700 942 full false How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?

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I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a separate landing page just for your ads, and how to tag ad traffic so you know what’s actually working.

You also learn why you shouldn’t deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a separate landing page just for your ads, and how to tag ad traffic so you know what’s actually working.

You also learn why you shouldn’t deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17204604 Mon, 26 May 2025 01:00:00 -0700 852 953 full false The Truth About VAs: What You Really Need to Grow Your Business featuring Emily Reagan The Truth About VAs: What You Really Need to Grow Your Business featuring Emily Reagan Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services.

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Emily shares how she built her business from scratch, why she chose to focus on training marketing assistants instead of general VAs, and the key signs that it’s time to start growing your team.

We get into the real challenges that come with hiring, how to decide between overseas or local support, and why it’s better to start small now rather than wait until you’re completely overwhelmed. Emily also reveals some of the biggest mistakes business owners make when hiring—and what you can do to avoid them.




Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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‍‍ ‍‍ ‍‍

Emily’s Links:

]]> Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services.

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‍‍ ‍‍ ‍‍

Emily shares how she built her business from scratch, why she chose to focus on training marketing assistants instead of general VAs, and the key signs that it’s time to start growing your team.

We get into the real challenges that come with hiring, how to decide between overseas or local support, and why it’s better to start small now rather than wait until you’re completely overwhelmed. Emily also reveals some of the biggest mistakes business owners make when hiring—and what you can do to avoid them.




Watch this episode on YouTube!


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Emily’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17065225 Mon, 19 May 2025 01:00:00 -0700 3065 952 full false Should I Say ‘Free’ in the Ad Copy for My Lead Magnet? Should I Say ‘Free’ in the Ad Copy for My Lead Magnet? Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.

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Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.




Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.

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‍‍ ‍‍ ‍‍

Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17065087 Mon, 12 May 2025 01:00:00 -0700 220 full false Should I Include the Price in My Facebook and Instagram Ad Copy? Should I Include the Price in My Facebook and Instagram Ad Copy? If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why.

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Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I’ll also share some quick tips on how to price your low-ticket offers for cold audiences—people who’ve never heard of you before.

One of my go-to rules? Keep your offer under $47. It’s a price point that usually works really well with cold traffic and feels like a no-brainer for your audience.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I’ll also share some quick tips on how to price your low-ticket offers for cold audiences—people who’ve never heard of you before.

One of my go-to rules? Keep your offer under $47. It’s a price point that usually works really well with cold traffic and feels like a no-brainer for your audience.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17065066 Mon, 05 May 2025 01:00:00 -0700 274 full false The Right Audience Size for Facebook and Instagram Ads—And What to Test First The Right Audience Size for Facebook and Instagram Ads—And What to Test First Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough. 

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If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out. 

Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out. 

Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17043153 Fri, 02 May 2025 01:00:00 -0700 755 949 full false Give Instagram What It Wants: How to Grow Faster Featuring Jac Kalaher Give Instagram What It Wants: How to Grow Faster Featuring Jac Kalaher Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers.

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Jac joins us again to share her best Instagram growth tips, especially for local businesses with a physical store trying to grow online and turn followers into real customers. 

Jac explains how she uses remixing, smart caption placement, SEO-style tricks, and easy batching to help clients get noticed and grow faster. We also talk about what Instagram wants right now—and how to work with the algorithm instead of fighting it.

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Watch the previous episode on YouTube, "Building a Business Around Faith and Friendship featuring Jac Kalaher"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jac's Links:

]]> Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers.

 ‍‍

‍‍ ‍‍ ‍‍

Jac joins us again to share her best Instagram growth tips, especially for local businesses with a physical store trying to grow online and turn followers into real customers. 

Jac explains how she uses remixing, smart caption placement, SEO-style tricks, and easy batching to help clients get noticed and grow faster. We also talk about what Instagram wants right now—and how to work with the algorithm instead of fighting it.

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Watch the previous episode on YouTube, "Building a Business Around Faith and Friendship featuring Jac Kalaher"


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jac's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17021118 Wed, 30 Apr 2025 01:00:00 -0700 1544 full false Building a Business Around Faith and Friendship featuring Jac Kalaher Building a Business Around Faith and Friendship featuring Jac Kalaher Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart.

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Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps. 

We also talk about the hardest year she’s faced financially and how she stayed focused on her mission, even when it didn’t make sense on paper. Jac’s journey is full of brave steps, strong faith, and a deep love for helping others.

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Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jac's Links:

]]> Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart.

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‍‍ ‍‍ ‍‍

Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps. 

We also talk about the hardest year she’s faced financially and how she stayed focused on her mission, even when it didn’t make sense on paper. Jac’s journey is full of brave steps, strong faith, and a deep love for helping others.

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Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher"


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jac's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17021105 Mon, 28 Apr 2025 01:00:00 -0700 1827 full false Wreck Your Facebook & Instagram Ad Performance IF You Overlook This Mistake Wreck Your Facebook & Instagram Ad Performance IF You Overlook This Mistake If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing. 

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I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting. 

I’ll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta’s default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works. 




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting. 

I’ll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta’s default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works. 




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-17021099 Fri, 25 Apr 2025 01:00:00 -0700 357 full false Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels. 

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If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel. 

We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven. 

Becky also shares why she doesn’t rely on upsells to stay profitable and what data points she watches to make smart changes.

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Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Becky's Links:

]]> Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels. 

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‍‍ ‍‍ ‍‍

If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel. 

We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven. 

Becky also shares why she doesn’t rely on upsells to stay profitable and what data points she watches to make smart changes.

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Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators"


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Becky's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16983602 Wed, 23 Apr 2025 01:00:00 -0700 1341 full false How Becky Kopitzke Built a Six Figure Business Serving Christian Creators How Becky Kopitzke Built a Six Figure Business Serving Christian Creators Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast. 

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Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity. 

We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions.

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Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd)


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Becky's Links:

]]> Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity. 

We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions.

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Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd)


‍‍ ‍‍ ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Becky's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16983589 Mon, 21 Apr 2025 01:00:00 -0700 1900 full false Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not. 

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Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT). 

Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT). 

Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16954533 Fri, 18 Apr 2025 01:00:00 -0700 977 943 full false Want To Grow Your Business with Video (No Trends Required)? Do THIS! Featuring Natasha Pierre Want To Grow Your Business with Video (No Trends Required)? Do THIS! Featuring Natasha Pierre Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turns viewers into leads.

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Natasha explains what a signature video series is, how many episodes you really need, and why having a clear message matters more than going viral. She also shares tips on making your series easy to plan, fun to film, and valuable enough that people want to keep watching and take the next step—like joining your email list or sending a DM.

If you’ve been posting random videos without seeing results, our conversation will help you create content with purpose and stay consistent without burning out!

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Watch the previous episode on YouTube, "Six Figures Doing Done For You Video Content With Natasha Pierre"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Natasha's Links:

]]> Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turns viewers into leads.

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Natasha explains what a signature video series is, how many episodes you really need, and why having a clear message matters more than going viral. She also shares tips on making your series easy to plan, fun to film, and valuable enough that people want to keep watching and take the next step—like joining your email list or sending a DM.

If you’ve been posting random videos without seeing results, our conversation will help you create content with purpose and stay consistent without burning out!

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Watch the previous episode on YouTube, "Six Figures Doing Done For You Video Content With Natasha Pierre"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Natasha's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16932079 Wed, 16 Apr 2025 01:00:00 -0700 1576 942 full false Six Figures Doing Done For You Video Content With Natasha Pierre Six Figures Doing Done For You Video Content With Natasha Pierre We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy.

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She shares how she went from running a six-figure agency to working with major brands like Meta, and how she uses video to build strong connections with her audience. We also talk about what it really takes to create video content that gets results, and how Natasha manages a team that supports her big vision.

If you’ve ever felt unsure about showing up on video or want to learn how to use it to grow your business, you'll learn real advice and stories that’ll help you get started.
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Watch the next episode on YouTube, "Want to grow your business with video (no trends required)? Do this! Featuring Natasha Pierre" (releases April 16th)


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Natasha's Links:

]]> We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

She shares how she went from running a six-figure agency to working with major brands like Meta, and how she uses video to build strong connections with her audience. We also talk about what it really takes to create video content that gets results, and how Natasha manages a team that supports her big vision.

If you’ve ever felt unsure about showing up on video or want to learn how to use it to grow your business, you'll learn real advice and stories that’ll help you get started.
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Watch the next episode on YouTube, "Want to grow your business with video (no trends required)? Do this! Featuring Natasha Pierre" (releases April 16th)


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Natasha's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16932067 Mon, 14 Apr 2025 01:00:00 -0700 1930 941 full false DIY Facebook and Instagram Ads or Hire It Out? Here’s How to Decide DIY Facebook and Instagram Ads or Hire It Out? Here’s How to Decide You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro? 

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Jamie and I talk about the real costs—both in money and time—of handling ads yourself and how to know if your business is ready for an ad manager. It’s all about making the best use of your time and focusing on where you can add the most value. 

We break down the signs that tell you whether to go DIY with ads or hand them off to a professional, so you’re not just running ads but using them to grow your business the smart way.




Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Jamie's Links:

]]> You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro? 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Jamie and I talk about the real costs—both in money and time—of handling ads yourself and how to know if your business is ready for an ad manager. It’s all about making the best use of your time and focusing on where you can add the most value. 

We break down the signs that tell you whether to go DIY with ads or hand them off to a professional, so you’re not just running ads but using them to grow your business the smart way.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jamie's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16860498 Fri, 11 Apr 2025 01:00:00 -0700 567 full false 3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox 3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox Gabe Cox is a goal planning and business strategist who teaches how to market your business without relying on social media, so you can ditch the hustle culture for good.

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Gabe is back today to share simple tips for setting goals that work for different times in life and help you succeed over the long term. She talks about why it’s good to have a flexible plan, be open to changing your plan, and make sure your business goals align with your personal values and life situation.

Learn with us as we talk about how to create a goal plan with small, realistic steps that can keep you motivated and avoid burnout!


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Watch the previous episode on YouTube, "How to Grow a Business Without Social Media Featuring Gabe Cox"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Gabe's Links:

]]> Gabe Cox is a goal planning and business strategist who teaches how to market your business without relying on social media, so you can ditch the hustle culture for good.

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‍‍ ‍‍ ‍‍

Gabe is back today to share simple tips for setting goals that work for different times in life and help you succeed over the long term. She talks about why it’s good to have a flexible plan, be open to changing your plan, and make sure your business goals align with your personal values and life situation.

Learn with us as we talk about how to create a goal plan with small, realistic steps that can keep you motivated and avoid burnout!


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Watch the previous episode on YouTube, "How to Grow a Business Without Social Media Featuring Gabe Cox"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Gabe's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16857476 Wed, 09 Apr 2025 01:00:00 -0700 1733 full false How to Grow a Business Without Social Media Featuring Gabe Cox How to Grow a Business Without Social Media Featuring Gabe Cox Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game plan that works with their capacity in different seasons so that they don't have to sacrifice everything to hit their goals. 

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Gabe shares her expertise on setting goals without relying on social media, offering strategies for entrepreneurs to grow their businesses offline. She highlights the benefits of personalizing your approach to fit your life's various seasons, ensuring you don't sacrifice your well-being for success. 

We also talk about effective alternatives to social media that can help you maintain a healthy balance while achieving your business goals.


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Watch the next episode on YouTube, "3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox" (releases April 9th)


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍
Gabe's Links:

]]> Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game plan that works with their capacity in different seasons so that they don't have to sacrifice everything to hit their goals. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Gabe shares her expertise on setting goals without relying on social media, offering strategies for entrepreneurs to grow their businesses offline. She highlights the benefits of personalizing your approach to fit your life's various seasons, ensuring you don't sacrifice your well-being for success. 

We also talk about effective alternatives to social media that can help you maintain a healthy balance while achieving your business goals.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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Watch the next episode on YouTube, "3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox" (releases April 9th)


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Gabe's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16857465 Mon, 07 Apr 2025 01:00:00 -0700 1613 938 full false How Do I know if I'm Ready For Facebook & Instagram Ads How Do I know if I'm Ready For Facebook & Instagram Ads Let’s talk about whether you’re actually ready to run Facebook and Instagram ads for your business. 

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Jamie and I explain why having a solid, proven offer is key before you throw money at ads—because ads won’t fix a bad offer! We go over some clear signs that show you’re ready, like making steady sales from your email list or having success with things like Instagram stories or webinars. 

We also break down the financial side to make sure your ads have a good chance of being profitable, and share why having a strong business model is a must before scaling with ads.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Jamie's Links:

]]> Let’s talk about whether you’re actually ready to run Facebook and Instagram ads for your business. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Jamie and I explain why having a solid, proven offer is key before you throw money at ads—because ads won’t fix a bad offer! We go over some clear signs that show you’re ready, like making steady sales from your email list or having success with things like Instagram stories or webinars. 

We also break down the financial side to make sure your ads have a good chance of being profitable, and share why having a strong business model is a must before scaling with ads.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jamie's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16860493 Fri, 04 Apr 2025 01:00:00 -0700 612 full false What's working on Instagram in 2025 with Jodie Brown What's working on Instagram in 2025 with Jodie Brown Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results. 

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Today, she’s back to share her insights on getting real results on Instagram in 2025. Jodie breaks down the tactics that drive engagement, from refining repurposed content to crafting fresh posts that grab attention. We discuss the importance of quality over quantity and explore strategies that help content creators connect more effectively with their audience. 

Jodie also offers practical tips on growing your Instagram account by focusing on strong hooks and creating valuable content that resonates with your followers’ interests.


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Watch the previous episode on YouTube, "Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jodie’s Links:

]]> Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results. 

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Today, she’s back to share her insights on getting real results on Instagram in 2025. Jodie breaks down the tactics that drive engagement, from refining repurposed content to crafting fresh posts that grab attention. We discuss the importance of quality over quantity and explore strategies that help content creators connect more effectively with their audience. 

Jodie also offers practical tips on growing your Instagram account by focusing on strong hooks and creating valuable content that resonates with your followers’ interests.


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Watch the previous episode on YouTube, "Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jodie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16823250 Wed, 02 Apr 2025 01:00:00 -0700 1542 full false Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience. 

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Jodie shares her entrepreneurial journey in the hair industry, where she learned how to build a successful business by mastering marketing from the ground up. Now, she focuses on helping creative entrepreneurs, coaches, and educators excel at content creation, develop strong brand identities, and build businesses they love. 

We also discuss how she balances running a content marketing agency with hosting international luxury retreats, offering transformative experiences for her clients.


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Watch the next episode on YouTube, "What's working on Instagram in 2025 with Jodie Brown"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍
Jodie’s Links:

]]> Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Jodie shares her entrepreneurial journey in the hair industry, where she learned how to build a successful business by mastering marketing from the ground up. Now, she focuses on helping creative entrepreneurs, coaches, and educators excel at content creation, develop strong brand identities, and build businesses they love. 

We also discuss how she balances running a content marketing agency with hosting international luxury retreats, offering transformative experiences for her clients.


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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Watch the next episode on YouTube, "What's working on Instagram in 2025 with Jodie Brown"


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Jodie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16823240 Mon, 31 Mar 2025 01:00:00 -0700 2044 935 full false Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One) Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One) Want to make your successful Facebook and Instagram ads even better without starting over? 

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The key is improving the parts of your ad based on what already works. I recently helped a client with this, so today, let's explore these small, easy fixes that can lead to big improvements in your ads. 

We’ll cover testing different hooks and tweaking elements like text or color, all while keeping the ad mostly the same Remember, even simple adjustments can make a big difference in boosting your ad’s performance!




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Want to make your successful Facebook and Instagram ads even better without starting over? 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

The key is improving the parts of your ad based on what already works. I recently helped a client with this, so today, let's explore these small, easy fixes that can lead to big improvements in your ads. 

We’ll cover testing different hooks and tweaking elements like text or color, all while keeping the ad mostly the same Remember, even simple adjustments can make a big difference in boosting your ad’s performance!




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16823222 Fri, 28 Mar 2025 01:00:00 -0700 642 934 full false The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales. 

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Gillian explains how YouTube’s algorithm helps warm up leads better than most platforms. She walks us through her sales funnel—from the first YouTube video to email sequences and sales. 

She also talks about how she balances content creation with family life and uses her platform to teach others how to build profitable online businesses. If you want to learn how to turn YouTube views into real sales, this is a must-listen!


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Watch the previous episode on YouTube, "5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Gillian’s Links:

]]> Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales. 

 ‍‍

‍‍ ‍‍ ‍‍

Gillian explains how YouTube’s algorithm helps warm up leads better than most platforms. She walks us through her sales funnel—from the first YouTube video to email sequences and sales. 

She also talks about how she balances content creation with family life and uses her platform to teach others how to build profitable online businesses. If you want to learn how to turn YouTube views into real sales, this is a must-listen!


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Watch the previous episode on YouTube, "5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube"


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Gillian’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16780096 Wed, 26 Mar 2025 01:00:00 -0700 2203 full false 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society. 

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We talk about the challenges of growing a profitable online business and how she uses YouTube to attract high-quality leads.

Gillian tells her story of going from running a local music school to building a successful online business. She explains her approach to teaching and creating passive income. She also breaks down how structured sales funnels and evergreen content help her grow a sustainable business while managing family life.


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Watch the next episode on YouTube, "The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins"


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍
Gillian’s Links:

]]> Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

We talk about the challenges of growing a profitable online business and how she uses YouTube to attract high-quality leads.

Gillian tells her story of going from running a local music school to building a successful online business. She explains her approach to teaching and creating passive income. She also breaks down how structured sales funnels and evergreen content help her grow a sustainable business while managing family life.


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‍‍ ‍‍ ‍‍
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Watch the next episode on YouTube, "The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins"


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




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Gillian’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16780080 Mon, 24 Mar 2025 01:00:00 -0700 2624 full false Ads to your SLO Funnel Losing Money? Try this! Ads to your SLO Funnel Losing Money? Try this! If you're spending money on ads for your low-ticket offer but still losing money, I’ve got some tips for you. 

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I’ve run almost four million dollars in Facebook and Instagram ads, and I’ve learned a few tricks to turn things around. I’ll show you how to fix your pricing, why your conversion rates might be tricking you, and how the right upsells can boost your profits. 

I’ll also share how I tweaked my own order bumps and upsells to make more money. Plus, I’ll talk about an easy way to make extra cash from your email list! These are simple changes you can start using today to get better results from your SLO funnel.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you're spending money on ads for your low-ticket offer but still losing money, I’ve got some tips for you. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

I’ve run almost four million dollars in Facebook and Instagram ads, and I’ve learned a few tricks to turn things around. I’ll show you how to fix your pricing, why your conversion rates might be tricking you, and how the right upsells can boost your profits. 

I’ll also share how I tweaked my own order bumps and upsells to make more money. Plus, I’ll talk about an easy way to make extra cash from your email list! These are simple changes you can start using today to get better results from your SLO funnel.




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16780069 Fri, 21 Mar 2025 01:00:00 -0700 577 full false Want High Converting Emails? Do This First! Featuring Copywriter Elise Hodge Want High Converting Emails? Do This First! Featuring Copywriter Elise Hodge Elise Hodge is back on the podcast to share how to create high-converting email sequences. 

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After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your audience. She explains why using personal, direct language is key to making your message resonate. 

Elise also shares strategies for gathering audience insights quickly, like using giveaways as surveys to collect useful data. She highlights the power of authenticity—your personality should enhance your message, not overshadow it.



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Watch the previous episode on YouTube, "How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge" 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Elise's Links:

]]> Elise Hodge is back on the podcast to share how to create high-converting email sequences. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your audience. She explains why using personal, direct language is key to making your message resonate. 

Elise also shares strategies for gathering audience insights quickly, like using giveaways as surveys to collect useful data. She highlights the power of authenticity—your personality should enhance your message, not overshadow it.



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Watch the previous episode on YouTube, "How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge" 

 ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Elise's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16748415 Wed, 19 Mar 2025 01:00:00 -0700 1486 930 full false How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. 

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Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family. 

Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you’ll learn a lot from this episode!



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Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Elise's Links:

]]> Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. 

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Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family. 

Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you’ll learn a lot from this episode!



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Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Elise's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16748396 Mon, 17 Mar 2025 01:00:00 -0700 2029 929 full false Struggling to Make Ads to Your Low-Ticket Offer Profitable? Do This Struggling to Make Ads to Your Low-Ticket Offer Profitable? Do This Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem. 

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After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on the table. Adding the right order bumps and upsells can increase your revenue and make your ads more profitable. They turn a single purchase into multiple sales, helping you get the most out of every ad dollar. 

I also  break down some strategies to optimize your funnel and make every ad dollar count!




Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on the table. Adding the right order bumps and upsells can increase your revenue and make your ads more profitable. They turn a single purchase into multiple sales, helping you get the most out of every ad dollar. 

I also  break down some strategies to optimize your funnel and make every ad dollar count!




Watch this episode on YouTube!


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16748384 Fri, 14 Mar 2025 01:00:00 -0700 509 928 full false Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business. 

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Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms like social media or virtual events.  She shares simple tips on what a "stage" can be, whether you're a stay-at-home parent or even living on a boat. 

Laurie-Ann also gives advice on keeping an audience engaged, using pauses to make your message clear, and speaking at the right speed to hold people's attention. You'll hear some of her easy-to-use tips to help you turn every speaking chance into a way to build trust and attract the right clients. 

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Watch the previous episode on YouTube, "How an Airport Shooter Changed Laurie-Ann’s Business Model"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laurie-Ann's Links:

]]> Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business. 

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‍‍ ‍‍ ‍‍

Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms like social media or virtual events.  She shares simple tips on what a "stage" can be, whether you're a stay-at-home parent or even living on a boat. 

Laurie-Ann also gives advice on keeping an audience engaged, using pauses to make your message clear, and speaking at the right speed to hold people's attention. You'll hear some of her easy-to-use tips to help you turn every speaking chance into a way to build trust and attract the right clients. 

 ‍‍


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Watch the previous episode on YouTube, "How an Airport Shooter Changed Laurie-Ann’s Business Model"

 ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laurie-Ann's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16721698 Wed, 12 Mar 2025 01:00:00 -0700 2132 927 full false How an Airport Shooter Changed Laurie-Ann’s Business Model How an Airport Shooter Changed Laurie-Ann’s Business Model Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking. 

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Laurie-Ann explains her unique approach, combining neuroscience with practical strategies to help coaches and consultants give powerful presentations. 

She talks about how challenging herself to make eye contact was a small but life-changing step in overcoming shyness and growing both personally and professionally. Learn useful tips to build confidence, establish credibility, and keep an audience engaged. 

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Watch the next episode on YouTube, "Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laurie-Ann's Links:

]]> Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Laurie-Ann explains her unique approach, combining neuroscience with practical strategies to help coaches and consultants give powerful presentations. 

She talks about how challenging herself to make eye contact was a small but life-changing step in overcoming shyness and growing both personally and professionally. Learn useful tips to build confidence, establish credibility, and keep an audience engaged. 

 ‍‍


‍‍ ‍‍ ‍‍

Watch the next episode on YouTube, "Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito"

 ‍‍


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laurie-Ann's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16721683 Mon, 10 Mar 2025 01:00:00 -0700 1522 926 full false High Meta Ads Lead Costs? Your Lead Magnet Might Be the Problem High Meta Ads Lead Costs? Your Lead Magnet Might Be the Problem Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. 

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Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead magnet was the real problem.

I explain why the old lead magnet didn’t work, what made the new one better, and how you can do the same to get better (and cheaper) results from your ads.

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Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. 

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Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead magnet was the real problem.

I explain why the old lead magnet didn’t work, what made the new one better, and how you can do the same to get better (and cheaper) results from your ads.

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Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16732410 Fri, 07 Mar 2025 01:00:00 -0800 338 925 full false How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way. 

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She talks about the challenges of traditional launch models and why she shifted to a system that brings in consistent, launch-sized revenue without the usual stress. We discuss everyday sales machines—systems that generate regular income without constant live launches. 

Polly’s insights help ambitious business owners turn their expertise into a reliable income stream, avoiding the ups and downs of unpredictable earnings.

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Watch the previous episode on YouTube, "Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Polly Lavarello’s‍‍ Links:

]]> Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way. 

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‍‍ ‍‍ ‍‍

She talks about the challenges of traditional launch models and why she shifted to a system that brings in consistent, launch-sized revenue without the usual stress. We discuss everyday sales machines—systems that generate regular income without constant live launches. 

Polly’s insights help ambitious business owners turn their expertise into a reliable income stream, avoiding the ups and downs of unpredictable earnings.

 ‍‍


‍‍ ‍‍ ‍‍

Watch the previous episode on YouTube, "Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello"

 ‍‍


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Polly Lavarello’s‍‍ Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16671568 Wed, 05 Mar 2025 01:00:00 -0800 1480 924 full false Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. 

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We talk about evergreen funnels and how they bring in launch-size revenue without constant launching. Polly also explains how to turn a group program into a sales system that works every day. 

Polly focuses on repeatable and flexible methods that create steady growth. Learn how she attracts dream clients and builds a reliable monthly income.

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Watch the next episode on YouTube, "How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello" 

 ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Polly Lavarello’s‍‍ Links:

]]> Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. 

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‍‍ ‍‍ ‍‍

We talk about evergreen funnels and how they bring in launch-size revenue without constant launching. Polly also explains how to turn a group program into a sales system that works every day. 

Polly focuses on repeatable and flexible methods that create steady growth. Learn how she attracts dream clients and builds a reliable monthly income.

 ‍‍


‍‍ ‍‍ ‍‍

Watch the next episode on YouTube, "How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello" 

 ‍‍


‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Polly Lavarello’s‍‍ Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16671562 Mon, 03 Mar 2025 01:00:00 -0800 1928 923 full false Get the Highest Quality Lead at the Lowest Cost Get the Highest Quality Lead at the Lowest Cost Remember: Low-cost leads don’t always convert. If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer.

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Today, I share how to get the best leads without spending too much on Facebook and Instagram ads—and why it's not just about finding cheap leads but finding ones that really pay off. 

Learn how to target your ads better and make messages that really speak to the people you want to reach, making sure your ad money is used wisely.

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Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Remember: Low-cost leads don’t always convert. If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer.

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Today, I share how to get the best leads without spending too much on Facebook and Instagram ads—and why it's not just about finding cheap leads but finding ones that really pay off. 

Learn how to target your ads better and make messages that really speak to the people you want to reach, making sure your ad money is used wisely.

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Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16611676 Fri, 28 Feb 2025 01:00:00 -0800 828 922 full false Why Not All "Bro" Marketing Tactics are Bad and What That Means for your Business, Featuring Rob Marsh Why Not All "Bro" Marketing Tactics are Bad and What That Means for your Business, Featuring Rob Marsh Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business. 

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Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. 

Rob shares what he learns from years of writing ads for different businesses and how you can use strong marketing in an honest way that helps your customers. 


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‍‍Watch the previous episode on YouTube, "Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rob Marsh's Links:

]]> Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business. 

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Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. 

Rob shares what he learns from years of writing ads for different businesses and how you can use strong marketing in an honest way that helps your customers. 


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‍‍Watch the previous episode on YouTube, "Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club"

 ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rob Marsh's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16645683 Wed, 26 Feb 2025 01:00:00 -0800 1749 full false Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters.

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Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in his business, including evolving from a partnership and how it impacts the services offered. 

Learn how authenticity and unique elements, like his signature Chuck Taylors, make him stand out in the crowded world of copywriting. 

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Watch the next episode on YouTube, "Why not all "bro" marketing tactics are bad and what that means for your business, featuring Rob Marsh" (releases Feb 26th)

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rob Marsh's Links:

]]> Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters.

 ‍‍

‍‍ ‍‍ ‍‍

Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in his business, including evolving from a partnership and how it impacts the services offered. 

Learn how authenticity and unique elements, like his signature Chuck Taylors, make him stand out in the crowded world of copywriting. 

 ‍‍


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Watch the next episode on YouTube, "Why not all "bro" marketing tactics are bad and what that means for your business, featuring Rob Marsh" (releases Feb 26th)

 ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rob Marsh's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16645675 Mon, 24 Feb 2025 01:00:00 -0800 2039 920 full false Why I Let Go of My Old Courses to Create New Ones Why I Let Go of My Old Courses to Create New Ones Out with the old, in with the new!  I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. 

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I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results.

If you've been thinking about updating your own courses too, this might just spark some ideas!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Out with the old, in with the new!  I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results.

If you've been thinking about updating your own courses too, this might just spark some ideas!

 ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16581227 Fri, 21 Feb 2025 01:00:00 -0800 846 919 full false The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes. 

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Dielle introduces her Power 75 Framework, which goes beyond the usual sales methods to create more genuine client interactions. Her framework focuses on building real connections and trust, transforming how sales are done.

She also talks about the challenges and lessons learned from growing her agency, like hiring the right people and running test projects that mimic real-life pressures, ensuring her team consistently delivers top-notch quality.

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Watch the previous episode on YouTube 'Making Seven figures teaching sales to women of color featuring Dielle Charon'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Dielle's Links:

]]> We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Dielle introduces her Power 75 Framework, which goes beyond the usual sales methods to create more genuine client interactions. Her framework focuses on building real connections and trust, transforming how sales are done.

She also talks about the challenges and lessons learned from growing her agency, like hiring the right people and running test projects that mimic real-life pressures, ensuring her team consistently delivers top-notch quality.

‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍
Watch the previous episode on YouTube 'Making Seven figures teaching sales to women of color featuring Dielle Charon'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Dielle's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16532044 Wed, 19 Feb 2025 01:00:00 -0800 2347 918 full false Making Seven Figures Teaching Sales to Women of Color Featuring Dielle Charon Making Seven Figures Teaching Sales to Women of Color Featuring Dielle Charon Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation. 

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Dielle discusses sales strategies that can transform your business and the importance of personal development in pushing past your limits.

Learn how Dielle's programs guide women toward financial independence and success in coaching!

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Watch the next episode on YouTube 'The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Dielle's Links:

]]> Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Dielle discusses sales strategies that can transform your business and the importance of personal development in pushing past your limits.

Learn how Dielle's programs guide women toward financial independence and success in coaching!

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Watch the next episode on YouTube 'The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Dielle's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16532042 Mon, 17 Feb 2025 01:00:00 -0800 2310 917 full false How to Run Ads on Instagram in 2025 (for Course Creators and Coaches) How to Run Ads on Instagram in 2025 (for Course Creators and Coaches) Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content. 

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I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensuring your ad is optimized for Instagram placements only. 

If you're focusing on generating leads through Instagram, this will streamline your process and improve your ad performance!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content. 

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I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensuring your ad is optimized for Instagram placements only. 

If you're focusing on generating leads through Instagram, this will streamline your process and improve your ad performance!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16581225 Fri, 14 Feb 2025 01:00:00 -0800 790 916 full false Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience.

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They further explain the crucial balance between design and copy, emphasizing that while eye-catching visuals are important, it's the clear and compelling message that truly drives sales. Krissy and Claire also introduce their new service, "One Page Website in a Day," designed to help businesses quickly establish a compelling online presence affordably.

This episode is for anyone looking to improve their website and work well with partners, making it crucial for those aiming to enhance their online engagement and conversion rates!

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‍‍Create or improve your website today: Get access to Krissy & Claire's "One Page Website in a Day" here!

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Watch the previous episode on YouTube 'How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Krissy and Claire's Links:

]]> Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

They further explain the crucial balance between design and copy, emphasizing that while eye-catching visuals are important, it's the clear and compelling message that truly drives sales. Krissy and Claire also introduce their new service, "One Page Website in a Day," designed to help businesses quickly establish a compelling online presence affordably.

This episode is for anyone looking to improve their website and work well with partners, making it crucial for those aiming to enhance their online engagement and conversion rates!

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‍‍Create or improve your website today: Get access to Krissy & Claire's "One Page Website in a Day" here!

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Watch the previous episode on YouTube 'How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Krissy and Claire's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16482146 Wed, 12 Feb 2025 01:00:00 -0800 1817 915 full false How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well. 
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Today, they share how they combine their skills to make websites that are not only beautiful but also help businesses grow by attracting more customers. Krissy and Claire also explain how they work together as sisters and how their different skills assist them in making decisions that benefit their business and help their clients the most. 

Learn many valuable tips for anyone who wants to improve their website and learn how to collaborate effectively with others, even if it’s with your sister!


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Create or improve your website today: Get access to Krissy & Claire's "One Page Website in a Day" here!
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Watch the next episode on YouTube 'Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Krissy and Claire's Links:

]]> Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Today, they share how they combine their skills to make websites that are not only beautiful but also help businesses grow by attracting more customers. Krissy and Claire also explain how they work together as sisters and how their different skills assist them in making decisions that benefit their business and help their clients the most. 

Learn many valuable tips for anyone who wants to improve their website and learn how to collaborate effectively with others, even if it’s with your sister!


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Create or improve your website today: Get access to Krissy & Claire's "One Page Website in a Day" here!
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Watch the next episode on YouTube 'Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Krissy and Claire's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16482138 Mon, 10 Feb 2025 01:00:00 -0800 1895 914 full false What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. 

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Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.

I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. 

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Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.

I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16565090 Fri, 07 Feb 2025 01:00:00 -0800 221 913 full false Getting less than 100 downloads per episode? DO THIS. Featuring Justin Schenck Getting less than 100 downloads per episode? DO THIS. Featuring Justin Schenck Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success.

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Justin shares his journey from reaching out to big names to cultivating valuable connections, emphasizing the importance of offering value to both listeners and guests.

He encourages podcasters to overcome the fear of starting, take action, and focus on making impactful connections through their podcasting journey.

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Watch the previous episode on YouTube 'Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck '
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Justin's Links:

]]> Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success.

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Justin shares his journey from reaching out to big names to cultivating valuable connections, emphasizing the importance of offering value to both listeners and guests.

He encourages podcasters to overcome the fear of starting, take action, and focus on making impactful connections through their podcasting journey.

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Watch the previous episode on YouTube 'Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck '
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Justin's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16470531 Wed, 05 Feb 2025 01:00:00 -0800 1439 912 full false Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth.

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We explore the importance of adapting and pivoting strategies to maintain business resilience, offering you actionable insights on how to manage setbacks and capitalize on new opportunities.

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Watch the next episode on YouTube 'Getting less than 100 downloads per episode  DO THIS  Featuring Justin Schenck'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Justin's Links:




]]> Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth.

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‍‍ ‍‍ ‍‍

We explore the importance of adapting and pivoting strategies to maintain business resilience, offering you actionable insights on how to manage setbacks and capitalize on new opportunities.

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Watch the next episode on YouTube 'Getting less than 100 downloads per episode  DO THIS  Featuring Justin Schenck'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Justin's Links:




]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16470514 Mon, 03 Feb 2025 01:00:00 -0800 1722 911 full false The Power of Having Multiple Ads Strategies in your Back Pocket The Power of Having Multiple Ads Strategies in your Back Pocket Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences.

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You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effectively. 

I also share methods to refine your advertising approach, helping you achieve better results and utilize your budget efficiently. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences.

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You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effectively. 

I also share methods to refine your advertising approach, helping you achieve better results and utilize your budget efficiently. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16490460 Fri, 31 Jan 2025 01:00:00 -0800 700 910 full false A Candid Chat About Email Marketing Strategy with Brittni Schroeder A Candid Chat About Email Marketing Strategy with Brittni Schroeder Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods.

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We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing and nurturing an email list. Brittni explains different funnel types and the necessity of adapting strategies based on audience behavior and digital trends.

We also discuss the significance of personal connections and consistent engagement in converting leads into sales. This approach not only simplifies marketing complexities but also encourages entrepreneurs to maintain persistence and adaptability in their strategies.

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Watch the previous episode on YouTube '6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittni's Links:

]]> Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods.

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We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing and nurturing an email list. Brittni explains different funnel types and the necessity of adapting strategies based on audience behavior and digital trends.

We also discuss the significance of personal connections and consistent engagement in converting leads into sales. This approach not only simplifies marketing complexities but also encourages entrepreneurs to maintain persistence and adaptability in their strategies.

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Watch the previous episode on YouTube '6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittni's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16409602 Wed, 29 Jan 2025 01:00:00 -0800 1727 909 full false 6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder 6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.

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Brittni shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building systems that save time and keep you from feeling too tired, explaining the smart steps that help her clients succeed.

She tells us her personal stories about changing careers and how she applies her photography skills in her current role to capture emotions and visually teach marketing strategies.


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Watch the next episode on YouTube 'A Candid Chat About Email Marketing Strategy with Brittni Schroeder'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittni's Links:

]]> Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Brittni shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building systems that save time and keep you from feeling too tired, explaining the smart steps that help her clients succeed.

She tells us her personal stories about changing careers and how she applies her photography skills in her current role to capture emotions and visually teach marketing strategies.


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Watch the next episode on YouTube 'A Candid Chat About Email Marketing Strategy with Brittni Schroeder'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittni's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16409575 Mon, 27 Jan 2025 01:00:00 -0800 1666 908 full false How Small Copy Tweaks Can Transform Ad Results How Small Copy Tweaks Can Transform Ad Results Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your audience what problem you can solve for them.

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I also share how I use AI tools to help me figure out the best changes to make to my ads. AI helps me see things I might miss and suggests small changes that can make your ads more friendly and inviting to your audience.

Learn how to find out which parts of your ad are working best with my Olympic Gold Testing Framework!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your audience what problem you can solve for them.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

I also share how I use AI tools to help me figure out the best changes to make to my ads. AI helps me see things I might miss and suggests small changes that can make your ads more friendly and inviting to your audience.

Learn how to find out which parts of your ad are working best with my Olympic Gold Testing Framework!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16490443 Fri, 24 Jan 2025 01:00:00 -0800 615 907 full false Secure Paid Partnerships and Grow Your Revenue with Justin Moore Secure Paid Partnerships and Grow Your Revenue with Justin Moore Justin Moore, founder of Creator Wizard, shares how you can secure brand sponsorships effectively in his new book, "Sponsor Magnet." Aiming to set up 1 million paid partnerships by 2032, Justin outlines inventive strategies for creators to unlock revenue opportunities.

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Learn how to approach brands even with a smaller audience. Justin busts common myths and shows the importance of proactive outreach. His tips will help you align your pitch with a brand’s marketing goals, making your collaboration pitch stand out.

Understand the brand's vetting process and boost your digital presence to meet their expectations. Justin’s "surprising transformative promise" and several practical scripts provide a solid foundation for negotiating deals and turning proposals into successful sponsorships.
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Watch the next episode on YouTube 'Secure Paid Partnerships and Grow Your Revenue with Justin Moore'
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Justin's Links:

]]> Justin Moore, founder of Creator Wizard, shares how you can secure brand sponsorships effectively in his new book, "Sponsor Magnet." Aiming to set up 1 million paid partnerships by 2032, Justin outlines inventive strategies for creators to unlock revenue opportunities.

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‍‍ ‍‍ ‍‍

Learn how to approach brands even with a smaller audience. Justin busts common myths and shows the importance of proactive outreach. His tips will help you align your pitch with a brand’s marketing goals, making your collaboration pitch stand out.

Understand the brand's vetting process and boost your digital presence to meet their expectations. Justin’s "surprising transformative promise" and several practical scripts provide a solid foundation for negotiating deals and turning proposals into successful sponsorships.
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Watch the next episode on YouTube 'Secure Paid Partnerships and Grow Your Revenue with Justin Moore'
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16246959 Wed, 22 Jan 2025 01:00:00 -0800 1730 906 full false Making 6-Figures Teaching Creators How to Get Sponsorships Featuring Justin Moore Making 6-Figures Teaching Creators How to Get Sponsorships Featuring Justin Moore Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected financial success and a shift towards helping creators secure sponsorships.

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Justin discusses the evolution of buyer behavior post-pandemic and offers insights into creating effective partnerships that resonate with empowered buyers. His strategies focus on accelerating trust-building and authority to convert audiences faster.

Learn from Justin’s transition into a niche influencer agency and gain practical advice on negotiating better deals and enhancing your platform’s profitability!
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Watch the next episode on YouTube 'Secure Paid Partnerships and Grow Your Revenue with Justin Moore'
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected financial success and a shift towards helping creators secure sponsorships.

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Justin discusses the evolution of buyer behavior post-pandemic and offers insights into creating effective partnerships that resonate with empowered buyers. His strategies focus on accelerating trust-building and authority to convert audiences faster.

Learn from Justin’s transition into a niche influencer agency and gain practical advice on negotiating better deals and enhancing your platform’s profitability!
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Watch the next episode on YouTube 'Secure Paid Partnerships and Grow Your Revenue with Justin Moore'
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16246949 Mon, 20 Jan 2025 01:00:00 -0800 2354 905 full false Telltale Signs Facebook & Instagram Ads Could Grow Your Business Telltale Signs Facebook & Instagram Ads Could Grow Your Business It's 2025! Let's talk about the signs that Meta ads could work well for your business. 

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Learn why it's important to have a special offer that sells well on its own before launching paid ads and review important metrics like cost per lead and earnings per lead to ensure your ads are profitable.

It's key not to start ads too soon or wait too long when your business is ready to grow.  Let's explore the clear signs that indicate your business is prepared for ads, to ensure you grow the right way in 2025.




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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It's 2025! Let's talk about the signs that Meta ads could work well for your business. 

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Learn why it's important to have a special offer that sells well on its own before launching paid ads and review important metrics like cost per lead and earnings per lead to ensure your ads are profitable.

It's key not to start ads too soon or wait too long when your business is ready to grow.  Let's explore the clear signs that indicate your business is prepared for ads, to ensure you grow the right way in 2025.




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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16434909 Fri, 17 Jan 2025 01:00:00 -0800 538 904 full false Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess We are back with Lindsay Burgess, a leader in marketing and behavioral psychology, where she breaks down how shifting focus from problem-aware to solution-ready content can accelerate business growth. 
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This strategy is all about connecting with buyers who are already looking for solutions, ensuring that our engagements lead to quicker conversions.

Plus, let's talk about  how you can tailor your business strategies to attract these decisive buyers effectively!
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Watch previous episode on YouTube 'Six Figures as a Behavioral Psychology & Content Marketing Coach Featuring Lindsay Burgess'
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Lindsay's Links:

]]> We are back with Lindsay Burgess, a leader in marketing and behavioral psychology, where she breaks down how shifting focus from problem-aware to solution-ready content can accelerate business growth. 
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This strategy is all about connecting with buyers who are already looking for solutions, ensuring that our engagements lead to quicker conversions.

Plus, let's talk about  how you can tailor your business strategies to attract these decisive buyers effectively!
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Watch previous episode on YouTube 'Six Figures as a Behavioral Psychology & Content Marketing Coach Featuring Lindsay Burgess'
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Lindsay's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16376322 Wed, 15 Jan 2025 01:00:00 -0800 1030 903 full false Six Figures as a Behavioral Psychology & Content Marketing Coach Featuring Lindsay Burgess Six Figures as a Behavioral Psychology & Content Marketing Coach Featuring Lindsay Burgess Lindsay Burgess, an expert in behavioral psychology and content marketing, introduces her unique Empowered Buyer Funnel and talks about her return to VIP one-on-one coaching.

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She explains how using core values in content creation helps attract the right audience and encourages meaningful interactions.

She also highlights the importance of knowing yourself and being kind to yourself, which helps in personal and professional growth, getting us ready to connect with tomorrow's empowered buyers.

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Watch the next episode on YouTube 'Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Lindsay's Links:

]]> Lindsay Burgess, an expert in behavioral psychology and content marketing, introduces her unique Empowered Buyer Funnel and talks about her return to VIP one-on-one coaching.

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She explains how using core values in content creation helps attract the right audience and encourages meaningful interactions.

She also highlights the importance of knowing yourself and being kind to yourself, which helps in personal and professional growth, getting us ready to connect with tomorrow's empowered buyers.

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Watch the next episode on YouTube 'Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess'
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‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Lindsay's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16375940 Mon, 13 Jan 2025 01:00:00 -0800 2234 902 full false Marketer's Secrets To Turning Every Lead Into A Paid Lead Marketer's Secrets To Turning Every Lead Into A Paid Lead I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches:

  • Kelly - a visibility coach Kelly, 
  • Lacey - a funnel building strategist Lacey, 
  • Allison - an email marketing strategist, and 
  • Sam - a sales copywriter


Together, we explore the power of offering digital products for just $1 to significantly grow our email lists!

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You'll get firsthand insights into our strategic approach, learn what we’d change for future projects, and understand the key elements that made our collaboration a success. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Allison’s Links:




Kelly’s Links:




Lacey’s Links:




Sam’s Links:

]]> I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches:

  • Kelly - a visibility coach Kelly, 
  • Lacey - a funnel building strategist Lacey, 
  • Allison - an email marketing strategist, and 
  • Sam - a sales copywriter


Together, we explore the power of offering digital products for just $1 to significantly grow our email lists!

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‍‍ ‍‍ ‍‍

You'll get firsthand insights into our strategic approach, learn what we’d change for future projects, and understand the key elements that made our collaboration a success. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Allison’s Links:




Kelly’s Links:




Lacey’s Links:




Sam’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16375913 Fri, 10 Jan 2025 01:00:00 -0800 2390 901 full false Money First: How to Make Sure Your Marketing Does its Job to Grow Your Sales With Frenchie Ferenczi Money First: How to Make Sure Your Marketing Does its Job to Grow Your Sales With Frenchie Ferenczi Frenchie Ferenczi joins us again to share her expert insights on making your marketing strategies work harder for your sales. With a track record of scaling businesses and mentoring over a thousand entrepreneurs, she knows what it takes to convert marketing efforts into real revenue and impact. 

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We break down how to ensure your marketing isn't just consuming time but actively contributing to your business growth. We also talk about the importance of having clear goals for each marketing task and how a strategic approach can transform your efforts from mere activities into results-driven campaigns.
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If you're looking to get your marketing to do more heavy lifting for your sales, this discussion is a goldmine!




Watch the previous episode on YouTube 'Six Figures Helping Founders, Creatives, and Business Leaders Increase Revenue & Impact featuring Frenchie Ferenczi'



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Frenchie Ferenczi joins us again to share her expert insights on making your marketing strategies work harder for your sales. With a track record of scaling businesses and mentoring over a thousand entrepreneurs, she knows what it takes to convert marketing efforts into real revenue and impact. 

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We break down how to ensure your marketing isn't just consuming time but actively contributing to your business growth. We also talk about the importance of having clear goals for each marketing task and how a strategic approach can transform your efforts from mere activities into results-driven campaigns.
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If you're looking to get your marketing to do more heavy lifting for your sales, this discussion is a goldmine!




Watch the previous episode on YouTube 'Six Figures Helping Founders, Creatives, and Business Leaders Increase Revenue & Impact featuring Frenchie Ferenczi'



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16296730 Wed, 08 Jan 2025 01:00:00 -0800 1761 900 full false Six Figures Helping Founders, Creatives, and Business Leaders Increase Revenue & Impact featuring Frenchie Ferenczi Six Figures Helping Founders, Creatives, and Business Leaders Increase Revenue & Impact featuring Frenchie Ferenczi Meet Frenchie Ferenczi, a seasoned business consultant who helps founders, creatives, and business leaders boost their revenue and impact. She has experience scaling companies like The Wing to $100 million, managing teams of over 50 people, and mentoring over 1,000 entrepreneurs.

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Frenchie shares powerful strategies that have helped her clients maximize their business potential, with insights on scaling strategically, leadership, and fostering meaningful growth. 

She also discusses the critical role of mindset in driving growth and how to overcome common obstacles when scaling a business. 


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Watch the next episode on YouTube 'Money First: How to Make Sure Your Marketing Does its Job to Grow Your Sales With Frenchie Ferenczi'



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Frenchie's Links:

]]> Meet Frenchie Ferenczi, a seasoned business consultant who helps founders, creatives, and business leaders boost their revenue and impact. She has experience scaling companies like The Wing to $100 million, managing teams of over 50 people, and mentoring over 1,000 entrepreneurs.

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Frenchie shares powerful strategies that have helped her clients maximize their business potential, with insights on scaling strategically, leadership, and fostering meaningful growth. 

She also discusses the critical role of mindset in driving growth and how to overcome common obstacles when scaling a business. 


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Watch the next episode on YouTube 'Money First: How to Make Sure Your Marketing Does its Job to Grow Your Sales With Frenchie Ferenczi'



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16296722 Mon, 06 Jan 2025 01:00:00 -0800 1832 899 full false Wide Open Facebook Ad Audience Targeting: The Good, the Bad, and the Results Wide Open Facebook Ad Audience Targeting: The Good, the Bad, and the Results Let's talk about broad audience targeting for Facebook and Instagram ads.

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You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness.

I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance.  ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Let's talk about broad audience targeting for Facebook and Instagram ads.

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You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness.

I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance.  ‍‍


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16268986 Fri, 03 Jan 2025 01:00:00 -0800 524 898 full false 7 Keys to Getting All the Course Sales You Want with Mindi Huebner 7 Keys to Getting All the Course Sales You Want with Mindi Huebner We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving women overcome self-sabotage by rewiring their brains. 

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We talk about Mindy's proven strategies to release limiting beliefs and embody your best self. She's got some golden insights that can transform the way you approach both life and business, so tune in for some actionable tips that could really change the game for you.


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Watch the previous episode on YouTube '6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner' ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving women overcome self-sabotage by rewiring their brains. 

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We talk about Mindy's proven strategies to release limiting beliefs and embody your best self. She's got some golden insights that can transform the way you approach both life and business, so tune in for some actionable tips that could really change the game for you.


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Watch the previous episode on YouTube '6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner' ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16279818 Wed, 01 Jan 2025 01:00:00 -0800 2052 897 full false 6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner 6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key to creating a soul aligned business and extraordinary life.

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She shares her journey of building a soul-aligned business by rewiring the brain to break free from self-sabotage and limiting beliefs. Mindy also gives us a peek into her current offerings and how she's helping high-achieving women step into their power. 

Plus, we talk about the seven keys to success in our next episode. Join us for an episode of transformative power of mindset mastery!
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Watch the next episode on YouTube '7 Keys to Getting All the Course Sales You Want with Mindi Huebner' ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Mindi's Links:

]]> Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key to creating a soul aligned business and extraordinary life.

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‍‍ ‍‍ ‍‍

She shares her journey of building a soul-aligned business by rewiring the brain to break free from self-sabotage and limiting beliefs. Mindy also gives us a peek into her current offerings and how she's helping high-achieving women step into their power. 

Plus, we talk about the seven keys to success in our next episode. Join us for an episode of transformative power of mindset mastery!
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Watch the next episode on YouTube '7 Keys to Getting All the Course Sales You Want with Mindi Huebner' ‍‍
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Mindi's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16279814 Mon, 30 Dec 2024 01:00:00 -0800 1758 896 full false The Best 2024 Ad Strategies That I'll Use in 2025 The Best 2024 Ad Strategies That I'll Use in 2025 Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. 

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Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. 

Join us as we share the strategies that have significantly reduced ad costs and improved outcomes for our clients. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. 

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‍‍ ‍‍ ‍‍

Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. 

Join us as we share the strategies that have significantly reduced ad costs and improved outcomes for our clients. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16296708 Fri, 27 Dec 2024 01:00:00 -0800 988 895 full false Get Found On Google With Laura Jawad Get Found On Google With Laura Jawad If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking. We talked about the practical steps you can take to make your site more visible without relying solely on social media.

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As someone who's used her strategies on my own site, I can vouch for their effectiveness. Laura brings a mix of technical prowess and real-world experience, making this advice invaluable for anyone looking to boost their online presence.

Join us as we explore how to get found on Google and make your website work harder for you.




Watch the previous episode on YouTube 'Why You Shouldn't Sleep on Google Featuring Laura Jawad'




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura's Links:

]]> If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking. We talked about the practical steps you can take to make your site more visible without relying solely on social media.

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As someone who's used her strategies on my own site, I can vouch for their effectiveness. Laura brings a mix of technical prowess and real-world experience, making this advice invaluable for anyone looking to boost their online presence.

Join us as we explore how to get found on Google and make your website work harder for you.




Watch the previous episode on YouTube 'Why You Shouldn't Sleep on Google Featuring Laura Jawad'




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16246923 Wed, 25 Dec 2024 01:00:00 -0800 1758 894 full false Why You Shouldn't Sleep on SEO Featuring Laura Jawad Why You Shouldn't Sleep on SEO Featuring Laura Jawad I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly platform. If you’ve ever felt skeptical about SEO or unsure about its impact, you’re going to want to tune in.

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Laura not only revolutionized my online presence but also built her businesses around the robust strategy of SEO. She’s here to share the process and show how actionable SEO can fill your client roster without depending on the whims of social media.

Join us as Laura talks about her journey and shares invaluable insights that could change the way you attract clients online.



Watch the next episode on YouTube 'Get Found on Google Featuring Laura Jawad'



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura's Links:

]]> I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly platform. If you’ve ever felt skeptical about SEO or unsure about its impact, you’re going to want to tune in.

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Laura not only revolutionized my online presence but also built her businesses around the robust strategy of SEO. She’s here to share the process and show how actionable SEO can fill your client roster without depending on the whims of social media.

Join us as Laura talks about her journey and shares invaluable insights that could change the way you attract clients online.



Watch the next episode on YouTube 'Get Found on Google Featuring Laura Jawad'



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16246911 Mon, 23 Dec 2024 01:00:00 -0800 1149 893 full false Before You Boost Your Instagram Post - DO THIS FIRST Before You Boost Your Instagram Post - DO THIS FIRST Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.

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We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. 

Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.

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We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. 

Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16268954 Fri, 20 Dec 2024 01:00:00 -0800 695 892 full false Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. 

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Kasey expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. 

Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects. 

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Watch the previous episode ‘V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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]]> Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. 

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Kasey expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. 

Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects. 

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Watch the previous episode ‘V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16205846 Wed, 18 Dec 2024 01:00:00 -0800 1111 891 full false V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. 

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Kasey shares how she navigates business ups and downs, keeping both profit and passion in play.
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Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures.
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Watch the episode ‘Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato’

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. 

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Kasey shares how she navigates business ups and downs, keeping both profit and passion in play.
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Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures.
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Watch the episode ‘Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato’

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16205838 Mon, 16 Dec 2024 01:00:00 -0800 1889 890 full false Direct vs. Indirect Visuals: Which Ads Drive More Sales? Direct vs. Indirect Visuals: Which Ads Drive More Sales? Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method.

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You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. 

Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method.

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You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. 

Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16246839 Fri, 13 Dec 2024 01:00:00 -0800 630 889 full false How to Turn Your Newsletter into a Profit-Generating Asset With Dr. Destini Copp How to Turn Your Newsletter into a Profit-Generating Asset With Dr. Destini Copp Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective.

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Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down by constant work or social media stress.
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Watch the previous episode ‘Earning 6 Figures Teaching Email List Monetization with Dr  Destini Copp’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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]]> Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective.

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Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down by constant work or social media stress.
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Watch the previous episode ‘Earning 6 Figures Teaching Email List Monetization with Dr  Destini Copp’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16182932 Wed, 11 Dec 2024 01:00:00 -0800 1315 888 full false Earning 6-Figures Teaching Email List Monetization with Dr. Destini Copp Earning 6-Figures Teaching Email List Monetization with Dr. Destini Copp Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. 

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She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively.

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Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr  Destini Copp’

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Dr. Destini’s Links:

]]> Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. 

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She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively.

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Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr  Destini Copp’

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Dr. Destini’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16182921 Mon, 09 Dec 2024 01:00:00 -0800 2041 887 full false What to Do If You've Tried Facebook Ads and Lost Money What to Do If You've Tried Facebook Ads and Lost Money We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable.

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You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads.


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Watch this episode on our YouTube channel!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable.

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You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads.


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Watch this episode on our YouTube channel!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16137843 Fri, 06 Dec 2024 01:00:00 -0800 1527 886 full false Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. 

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She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. 

She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions.

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Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Michelle’s Links:

]]> Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. 

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She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. 

She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions.

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Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Michelle’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16137821 Wed, 04 Dec 2024 01:00:00 -0800 1361 885 full false Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. 

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She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son.

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Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Michelle’s Links:

]]> Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. 

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She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son.

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Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Michelle’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16137794 Mon, 02 Dec 2024 01:00:00 -0800 1870 885 full false This Funnel Mistake is Draining Your Profits This Funnel Mistake is Draining Your Profits Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits.

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Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance.


 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits.

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Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance.


 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16137742 Fri, 29 Nov 2024 01:00:00 -0800 564 883 full false Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process.

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Watch the previous episode ‘How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Dama’s Links:


]]> Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process.

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Watch the previous episode ‘How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16047389 Wed, 27 Nov 2024 01:00:00 -0800 1993 882 full false How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance business operations. Dama also shares her tips for boosting sales and making business run smoother!

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Watch the episode ‘Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Dama’s Links:

]]> Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance business operations. Dama also shares her tips for boosting sales and making business run smoother!

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Watch the episode ‘Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16047071 Mon, 25 Nov 2024 01:00:00 -0800 2217 881 full false Stop Wasting Ad Spend on Cold Audiences! Smart Launch Targeting Explained Stop Wasting Ad Spend on Cold Audiences! Smart Launch Targeting Explained When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch.
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]]> When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16092015 Fri, 22 Nov 2024 01:00:00 -0800 949 880 full false Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth.
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Watch the previous episode ‘Discovering Purpose and Passion in Business with Kelly Sinclair’ 
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]]> Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth.
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Watch the previous episode ‘Discovering Purpose and Passion in Business with Kelly Sinclair’ 
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16025890 Wed, 20 Nov 2024 01:00:00 -0800 1559 878 full false Discovering Purpose and Passion in Business with Kelly Sinclair Discovering Purpose and Passion in Business with Kelly Sinclair We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.

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Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader. 
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Watch the episode ‘Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair’
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]]> We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.

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Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader. 
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Watch the episode ‘Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair’
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16025439 Mon, 18 Nov 2024 01:00:00 -0800 1714 878 full false Launching in January 2025? Why You Need To Start Preparing Now. Launching in January 2025? Why You Need To Start Preparing Now. Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly. 
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]]> Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly. 
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16092005 Fri, 15 Nov 2024 01:00:00 -0800 607 877 full false Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out.

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Watch the previous episode ‘The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter’
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]]> Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out.

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Watch the previous episode ‘The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter’
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15988756 Wed, 13 Nov 2024 01:00:00 -0800 1464 876 full false The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise.

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Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’
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]]> Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise.

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Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15988659 Mon, 11 Nov 2024 01:00:00 -0800 2309 875 full false Why You Shouldn’t Run Lead Magnet Ads While You’re Launching Why You Shouldn’t Run Lead Magnet Ads While You’re Launching My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.
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Spoiler: it didn’t work. 
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]]> My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.
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Spoiler: it didn’t work. 
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-16025348 Fri, 08 Nov 2024 01:00:00 -0800 563 874 full false How to Make Friends & Sales Everywhere You Go, with Renee Hribar How to Make Friends & Sales Everywhere You Go, with Renee Hribar Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s.

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If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enhancing the dynamic as we navigate the intricacies of sales strategies.
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Watch the previous episode ‘Unleashing Sales Success with Renee Rebar: Strategies, Psychology, and Scaling Your Online Business’
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]]> Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s.

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If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enhancing the dynamic as we navigate the intricacies of sales strategies.
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Watch the previous episode ‘Unleashing Sales Success with Renee Rebar: Strategies, Psychology, and Scaling Your Online Business’
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15930307 Wed, 06 Nov 2024 01:00:00 -0800 1743 873 full false Unleashing Sales Success (1M by Age 25) with Renee Hribar Unleashing Sales Success (1M by Age 25) with Renee Hribar We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales.

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Watch the episode ‘How to Make Friends & Sales Everywhere You Go, with Renee Hribar’
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]]> We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales.

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Watch the episode ‘How to Make Friends & Sales Everywhere You Go, with Renee Hribar’
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15930290 Mon, 04 Nov 2024 01:00:00 -0800 2190 872 full false Should You Put Your Meta Pixel On Someone Else’s Website? Should You Put Your Meta Pixel On Someone Else’s Website? Considering putting your Meta pixel on someone else's website? No Bueno. Don't!

While the idea might seem good so you can target more people with your ads....
Actually it can mess up your ad performance. We'll explain why, and what you should do instead. 
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]]> Considering putting your Meta pixel on someone else's website? No Bueno. Don't!

While the idea might seem good so you can target more people with your ads....
Actually it can mess up your ad performance. We'll explain why, and what you should do instead. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15930276 Fri, 01 Nov 2024 01:00:00 -0700 684 871 full false The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside my new co-host Jamie, we discuss the critical aspects of doubling launch revenues, honing in on effective Facebook ad management and funnel optimization. Chelsea also shares how to make evergreen content work harder for your business, ensuring that your launches not only meet but exceed expectations.

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Watch the previous episode ‘Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist’
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]]> Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside my new co-host Jamie, we discuss the critical aspects of doubling launch revenues, honing in on effective Facebook ad management and funnel optimization. Chelsea also shares how to make evergreen content work harder for your business, ensuring that your launches not only meet but exceed expectations.

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Watch the previous episode ‘Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist’
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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15930265 Wed, 30 Oct 2024 01:00:00 -0700 1612 870 full false Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of remote work and connecting with clients globally from her base in Jamaica.

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Watch the episode ‘The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace’ (releases October 30th).

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]]> Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of remote work and connecting with clients globally from her base in Jamaica.

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Watch the episode ‘The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace’ (releases October 30th).

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15930256 Mon, 28 Oct 2024 01:00:00 -0700 1730 869 full false How To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes) How To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes) My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates.
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Jamie Sampany-Kessie’s Links:

]]> My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15930232 Fri, 25 Oct 2024 01:00:00 -0700 1069 868 full false Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%.

We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business.

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Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jacques’s Links:

]]> Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%.

We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business.

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Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jacques’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15824018 Wed, 23 Oct 2024 01:00:00 -0700 1593 867 full false 8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins 8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. 

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We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. 

Plus, Jacques shares his initial struggles and breakthrough moments that transformed his approach to online business, making his insights relatable to both new and veteran course creators. 



Watch the episode ‘Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jacques’s Links:

]]> Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. 

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We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. 

Plus, Jacques shares his initial struggles and breakthrough moments that transformed his approach to online business, making his insights relatable to both new and veteran course creators. 



Watch the episode ‘Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jacques’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15824003 Mon, 21 Oct 2024 01:00:00 -0700 1790 866 full false Signs That Hiring A VA Will Grow Your Business! Signs That Hiring A VA Will Grow Your Business! We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


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Jamie Sampany-Kessie’s Links:
 • Say hi to Jamie on Instagram

]]> We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


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Jamie Sampany-Kessie’s Links:
 • Say hi to Jamie on Instagram

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15930216 Fri, 18 Oct 2024 01:00:00 -0700 857 865 full false Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human. 

Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape. 

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Watch the previous episode ‘Use ChatGPT to Breeze Through Tech Issues With Kinsey Soderberg’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kinsey’s Links:

]]> Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human. 

Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape. 

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Watch the previous episode ‘Use ChatGPT to Breeze Through Tech Issues With Kinsey Soderberg’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kinsey’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15823996 Wed, 16 Oct 2024 01:00:00 -0700 979 864 full false Kinsey Soderberg's ChatGPT Hacks for Solving Tech Issues FAST! Kinsey Soderberg's ChatGPT Hacks for Solving Tech Issues FAST! Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. 

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She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity.  

We explore the benefits of integrating AI into everyday business operations to enhance productivity without compromising personal values.



Watch the episode ‘Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kinsey’s Links:

]]> Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. 

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She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity.  

We explore the benefits of integrating AI into everyday business operations to enhance productivity without compromising personal values.



Watch the episode ‘Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kinsey’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15808291 Mon, 14 Oct 2024 01:00:00 -0700 1596 863 full false How to Find the Best Facebook Ads Audiences to Target How to Find the Best Facebook Ads Audiences to Target We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. 

Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sampany-Kessie’s Links:

]]> We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. 

Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15808285 Fri, 11 Oct 2024 01:00:00 -0700 762 862 full false How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. 

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We explore the benefits of having multiple products and services that cater to different customer needs and levels, ensuring a steady flow of income while serving a broader audience.



Watch the previous episode ‘Building a 7 Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes’ 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Holly’s Links:

]]> Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. 

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We explore the benefits of having multiple products and services that cater to different customer needs and levels, ensuring a steady flow of income while serving a broader audience.



Watch the previous episode ‘Building a 7 Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes’ 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Holly’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15808271 Wed, 09 Oct 2024 01:00:00 -0700 1483 861 full false Building a 7-Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes Building a 7-Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. 

With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses efficiently.

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Watch the episode ‘How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes’



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Holly’s Links:

]]> Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. 

With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses efficiently.

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Watch the episode ‘How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes’



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Holly’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15808264 Mon, 07 Oct 2024 01:00:00 -0700 1474 860 full false Key Meta Ads Metrics Every Course Creator Should Track Key Meta Ads Metrics Every Course Creator Should Track My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. 
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We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sampany-Kessie’s Links:

]]> My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. 
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We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15808244 Fri, 04 Oct 2024 01:00:00 -0700 833 859 full false Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. 

She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, ensuring a steady ascension of customer commitment and value.

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Watch the previous episode ‘Abigail Pumphrey's Journey turning a layoff into a Seven Figure Success’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Abagail’s Links:

]]> Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. 

She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, ensuring a steady ascension of customer commitment and value.

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Watch the previous episode ‘Abigail Pumphrey's Journey turning a layoff into a Seven Figure Success’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Abagail’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15614375 Wed, 02 Oct 2024 01:00:00 -0700 1654 858 full false Abagail Pumphrey's Journey Turning a Layoff Into A Seven-Figure Success Abagail Pumphrey's Journey Turning a Layoff Into A Seven-Figure Success Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. 

You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. 

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Watch the episode ‘Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Abagail’s Links:

]]> Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. 

You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. 

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Watch the episode ‘Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Abagail’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15589216 Mon, 30 Sep 2024 01:00:00 -0700 1928 857 full false Beware of Meta Changing Your Ad Settings On You Beware of Meta Changing Your Ad Settings On You I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. 
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I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. 
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I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15614348 Fri, 27 Sep 2024 01:00:00 -0700 730 856 full false From Stress to Success. Optimizing Business Productivity with Neill Williams From Stress to Success. Optimizing Business Productivity with Neill Williams Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. 

Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life.

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Watch Neill's previous episode ‘Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill’s Links:

]]> Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. 

Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life.

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Watch Neill's previous episode ‘Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15553844 Wed, 25 Sep 2024 01:00:00 -0700 1604 855 full false Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. 

If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. 

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Watch the episode ‘From Stress to Success  Optimizing Business Productivity with Neill Williams’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill’s Links:

]]> Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. 

If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. 

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Watch the episode ‘From Stress to Success  Optimizing Business Productivity with Neill Williams’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15553837 Mon, 23 Sep 2024 01:00:00 -0700 2477 854 full false Get More People to Actually Use Your Lead Magnet (So You Build More Cred) Get More People to Actually Use Your Lead Magnet (So You Build More Cred) I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them?

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them?

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15614342 Fri, 20 Sep 2024 01:00:00 -0700 501 853 full false 100k A Year With Five Clients How To Scale Your Ad Agency With Brandi Mowles 100k A Year With Five Clients How To Scale Your Ad Agency With Brandi Mowles Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. 

Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. 
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Watch the previous episode ‘How Brandi Mowles Made $1M With A One Person Team.’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brandi’s Links:

]]> Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. 

Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. 
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Watch the previous episode ‘How Brandi Mowles Made $1M With A One Person Team.’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brandi’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15553824 Wed, 18 Sep 2024 01:00:00 -0700 1701 852 full false How Brandi Mowles Made $1M With A One Person Team How Brandi Mowles Made $1M With A One Person Team Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently.  

She's also my Facebook ads business coach and has played a pivotal role in making my business successful.

Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. 


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Watch the episode ‘100k a year with five clients how to scale your ad agency with Brandi Mowles’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brandi’s Links:

]]> Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently.  

She's also my Facebook ads business coach and has played a pivotal role in making my business successful.

Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. 


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Watch the episode ‘100k a year with five clients how to scale your ad agency with Brandi Mowles’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brandi’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15553369 Mon, 16 Sep 2024 01:00:00 -0700 1819 851 full false When is the Right Time To Scale Your Meta Ads and Common Mistakes to Avoid When is the Right Time To Scale Your Meta Ads and Common Mistakes to Avoid My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. 

Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success.


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. 

Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success.


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15572749 Fri, 13 Sep 2024 01:00:00 -0700 1518 850 full false How to Attract Loyal Clients Without the Hassle with Belinda Weaver How to Attract Loyal Clients Without the Hassle with Belinda Weaver Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. 

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Instead, Belinda offers alternative methods that can foster deeper connections and better engagement with your ideal students.

We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. 



Watch the previous episode “How She Built A Copywriting Business With Belinda Weaver.” 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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Belinda’s Links:

]]> Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. 

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Instead, Belinda offers alternative methods that can foster deeper connections and better engagement with your ideal students.

We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. 



Watch the previous episode “How She Built A Copywriting Business With Belinda Weaver.” 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Belinda’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15553280 Wed, 11 Sep 2024 01:00:00 -0700 1368 849 full false How She Built A 6-Figure Copywriting Business Featuring Belinda Weaver How She Built A 6-Figure Copywriting Business Featuring Belinda Weaver We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. 

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Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businesses

We also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.



Watch the “How to Attract Loyal Clients Without the Hassle with Belinda Weaver” 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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Belinda’s Links:

]]> We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. 

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Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businesses

We also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.



Watch the “How to Attract Loyal Clients Without the Hassle with Belinda Weaver” 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Belinda’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15515559 Mon, 09 Sep 2024 01:00:00 -0700 2556 848 full false Signs That Your Business Could Be Ready To Run Meta Ads Signs That Your Business Could Be Ready To Run Meta Ads My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15572704 Fri, 06 Sep 2024 01:00:00 -0700 1719 847 full false Why Try Pinterest Ads in 2024 with Heather Farris Why Try Pinterest Ads in 2024 with Heather Farris After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. 

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Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Heather’s Links:

]]> After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. 

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Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Heather’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15494127 Wed, 04 Sep 2024 01:00:00 -0700 1359 846 full false 6-Figures Per Year Teaching Pinterest Marketing - Featuring Heather Farris 6-Figures Per Year Teaching Pinterest Marketing - Featuring Heather Farris We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. 

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Watch the episode "Why Try Pinterest Ads in 2024 with Heather Farris"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Heather’s Links:

]]> We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. 

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Watch the episode "Why Try Pinterest Ads in 2024 with Heather Farris"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Heather’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15460244 Mon, 02 Sep 2024 01:00:00 -0700 1960 845 full false Busting Mid-Launch Lulls (+ Other Strategies To Maximize Open Cart) Busting Mid-Launch Lulls (+ Other Strategies To Maximize Open Cart) In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. 

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Watch the previous episodes of this three-part series:



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Allison’s Links:


Brenna’s Links:

]]> In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. 

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Watch the previous episodes of this three-part series:



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Allison’s Links:


Brenna’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15494112 Fri, 30 Aug 2024 01:00:00 -0700 1317 844 full false How To Launch Like A Pro (Even If You Don’t Have A Huge Team) How To Launch Like A Pro (Even If You Don’t Have A Huge Team) In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. 

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Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart)




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:


Brenna’s Links:

]]> In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. 

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Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart)




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:


Brenna’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15494082 Wed, 28 Aug 2024 01:00:00 -0700 1432 843 full false Set Your Launch Up For Success With A Pre-Launch Set Your Launch Up For Success With A Pre-Launch The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.  

Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.

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Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team)



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:



Brenna’s Links:

]]> The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.  

Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.

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Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team)



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:



Brenna’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15493988 Mon, 26 Aug 2024 01:00:00 -0700 1531 842 full false How to Make Your Next Launch the Comeback of 2024 How to Make Your Next Launch the Comeback of 2024 Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. 

From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future.

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Check out the video on YouTube and connect with us through the links in the show notes below.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Latesha’s Links:


Chelsea’s Links:


Ashley’s Links:

]]> Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. 

From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future.

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Check out the video on YouTube and connect with us through the links in the show notes below.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Latesha’s Links:


Chelsea’s Links:


Ashley’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15572598 Fri, 23 Aug 2024 01:00:00 -0700 2727 841 full false Building Trust With People That Have Never Heard Of You, With Frannie Wilson Building Trust With People That Have Never Heard Of You, With Frannie Wilson Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. 

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Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business”




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Frannie’s Links:

]]> Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. 

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Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business”




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Frannie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15417662 Wed, 21 Aug 2024 01:00:00 -0700 2153 840 full false How She Built An Online Branding Business With Frannie Wilson How She Built An Online Branding Business With Frannie Wilson Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. 

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Watch the episode Building Trust With People That Have Never Heard Of You With Frannie Wilson 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Frannie’s Links:

]]> Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. 

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Watch the episode Building Trust With People That Have Never Heard Of You With Frannie Wilson 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Frannie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15417582 Mon, 19 Aug 2024 01:00:00 -0700 3474 839 full false Why You Might Want to Spend Less on Meta Ads For Your Launch Why You Might Want to Spend Less on Meta Ads For Your Launch Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15589202 Fri, 16 Aug 2024 01:00:00 -0700 1006 838 full false Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. 


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Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:

]]> Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. 


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Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15385828 Wed, 14 Aug 2024 01:00:00 -0700 1395 837 full false Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.  

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Watch the episode Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:

]]> Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.  

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Watch the episode Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Allison’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15385078 Mon, 12 Aug 2024 01:00:00 -0700 2339 836 full false Should You Increase Your Meta Ads Budget For Your Launch? Should You Increase Your Meta Ads Budget For Your Launch? I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15553183 Fri, 09 Aug 2024 01:00:00 -0700 1055 835 full false Building a Meaningful Life Beyond Money with Jeff Lerner Building a Meaningful Life Beyond Money with Jeff Lerner Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be.  

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Watch Jeff's previous episode "Holistic Transformation on the Way to Building a $200 Million Empire"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jeff’s Links:

]]> Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be.  

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Watch Jeff's previous episode "Holistic Transformation on the Way to Building a $200 Million Empire"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jeff’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15381750 Wed, 07 Aug 2024 01:00:00 -0700 2488 834 full false Jeff Lerner's Journey: Holistic Transformation on the Way to Building a $200 Million Empire Jeff Lerner's Journey: Holistic Transformation on the Way to Building a $200 Million Empire Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success.

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Watch Jeff's next episode "Building a Meaningful Life Beyond Money"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jeff’s Links:

]]> Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success.

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Watch Jeff's next episode "Building a Meaningful Life Beyond Money"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jeff’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15381689 Mon, 05 Aug 2024 01:00:00 -0700 2084 833 full false Increase Your Student Success with a Community Powered Course With Jordan Godbey Increase Your Student Success with a Community Powered Course With Jordan Godbey Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jordan’s Links:

]]> Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jordan’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15385910 Fri, 02 Aug 2024 01:00:00 -0700 2340 832 full false Increasing Your Visibility Through Partnerships with Linda Sidhu Increasing Your Visibility Through Partnerships with Linda Sidhu Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth.   

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Listen to Linda Sidhu’s previous episode: From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda Sidhu




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Linda’s Links:

]]> Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth.   

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Listen to Linda Sidhu’s previous episode: From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda Sidhu




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Linda’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15314912 Wed, 31 Jul 2024 01:00:00 -0700 1768 831 full false From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda Sidhu From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda Sidhu Linda Sidhu, the Quiz Queen and creator of the MixerMind. 
Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024.  

Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating impactful community spaces, and how these strategies can elevate any business. 

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Watch the episode "Increasing Your Visibility Through Partnerships with Linda Sidhu"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Linda’s Links:

]]> Linda Sidhu, the Quiz Queen and creator of the MixerMind. 
Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024.  

Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating impactful community spaces, and how these strategies can elevate any business. 

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 ‍‍ ‍‍

Watch the episode "Increasing Your Visibility Through Partnerships with Linda Sidhu"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Linda’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15314892 Mon, 29 Jul 2024 01:00:00 -0700 2220 830 full false Avoid The Biggest Meta Ads Mistakes Course Creators Are Making This Summer Avoid The Biggest Meta Ads Mistakes Course Creators Are Making This Summer I cover two groups of mistakes:
1) what to avoid if you're outsourcing your Facebook ad management and
2) for those of you managing your own ads, five tactical mistakes to avoid. 
Plus, get ready for a crucial tip on why consistent lead generation is a must! 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I cover two groups of mistakes:
1) what to avoid if you're outsourcing your Facebook ad management and
2) for those of you managing your own ads, five tactical mistakes to avoid. 
Plus, get ready for a crucial tip on why consistent lead generation is a must! 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15459873 Fri, 26 Jul 2024 01:00:00 -0700 1073 829 full false Use YouTube to Funnel High-Quality Leads to Your Business with Melissa Mitchell Use YouTube to Funnel High-Quality Leads to Your Business with Melissa Mitchell Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Melissa’s Links:

]]> Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Melissa’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15314848 Wed, 24 Jul 2024 01:00:00 -0700 1279 828 full false How She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa Mitchell How She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa Mitchell Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. 

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Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa Mitchell





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Melissa’s Links:

]]> Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. 

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Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa Mitchell





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Melissa’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15314835 Mon, 22 Jul 2024 01:00:00 -0700 1892 827 full false Don't Wait Until the Last Minute to Run Meta Ads Don't Wait Until the Last Minute to Run Meta Ads Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. 

I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well before your launch can save you a lot of headaches and boost your profits.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. 

I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well before your launch can save you a lot of headaches and boost your profits.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15437470 Fri, 19 Jul 2024 01:00:00 -0700 611 826 full false Become the Go-To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa Become the Go-To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. 

We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. 

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Get to know Natalie in the episode 'Before We Hit Record With Natalie Koussa, Podcast Tour Strategist & Message Mixologist’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Natalie’s Links:

]]> Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. 

We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. 

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Get to know Natalie in the episode 'Before We Hit Record With Natalie Koussa, Podcast Tour Strategist & Message Mixologist’




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Natalie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15282521 Wed, 17 Jul 2024 01:00:00 -0700 1270 825 full false Get to Know Natalie Koussa, Podcast Tour Strategist & Message Mixologist Get to Know Natalie Koussa, Podcast Tour Strategist & Message Mixologist I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. 

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Watch the episode "Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Natalie’s Links:

]]> I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. 

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Watch the episode "Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Natalie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15282515 Mon, 15 Jul 2024 01:00:00 -0700 1981 824 full false Don’t forget to include this important section on your sales page! Don’t forget to include this important section on your sales page! A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions.  I share why this part is more important than the logical and urgency portions of a sales page. 

I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions.  I share why this part is more important than the logical and urgency portions of a sales page. 

I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers. 


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15399431 Fri, 12 Jul 2024 01:00:00 -0700 438 823 full false The Strategy to get to 30k+ Months with Laura Higgins The Strategy to get to 30k+ Months with Laura Higgins Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. 

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Get to know Laura in the episode 'Get to Know 7-Figure Business Coach, Laura Higgins.’



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Laura’s Links:

]]> Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. 

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Get to know Laura in the episode 'Get to Know 7-Figure Business Coach, Laura Higgins.’



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Laura’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15282439 Wed, 10 Jul 2024 01:00:00 -0700 1240 822 full false Get to Know 7-Figure Business Coach, Laura Higgins Get to Know 7-Figure Business Coach, Laura Higgins Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. 


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 ‍‍Watch the next episode "The Strategy to get to 30k+ Months with Laura Higgins"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Laura’s Links:

]]> Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. 


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 ‍‍Watch the next episode "The Strategy to get to 30k+ Months with Laura Higgins"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Laura’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15282425 Mon, 08 Jul 2024 01:00:00 -0700 2581 821 full false 5 Daily Non-Negotiables We Do (Personal & Business) 5 Daily Non-Negotiables We Do (Personal & Business) My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15325327 Fri, 05 Jul 2024 01:00:00 -0700 1297 820 full false Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively.

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Get to know Marisa in the episode 'Before We Hit Record With Copy Mentor Marisa Corcoran'



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Marisa’s Links:

]]> Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively.

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Get to know Marisa in the episode 'Before We Hit Record With Copy Mentor Marisa Corcoran'



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Marisa’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15282397 Wed, 03 Jul 2024 01:00:00 -0700 2262 819 full false Before We Hit Record With Copy Mentor Marisa Corcoran Before We Hit Record With Copy Mentor Marisa Corcoran Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses. 

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Watch the episode "Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Marisa’s Links:

]]> Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses. 

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Watch the episode "Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran"


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Marisa’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15282375 Mon, 01 Jul 2024 01:00:00 -0700 1711 818 full false Are Social Shirley's Ads On Point? What My Wife and I Would Change Are Social Shirley's Ads On Point? What My Wife and I Would Change My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15269471 Fri, 28 Jun 2024 01:00:00 -0700 629 817 full false Close 100% of Your Discovery Calls with Caryn Gillen Close 100% of Your Discovery Calls with Caryn Gillen Caryn has this amazing knack for closing 100% of her discovery calls without really having to sell. In the last 15 minutes she shares that funnel. Before that we talk about how she makes the invisible visible, turning hidden results and experiences into messaging that naturally attracts the right people. 


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 ‍‍Get to know Caryn in the episode 'Before We Hit Record With Caryn Gillen'



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Caryn’s Links:

]]> Caryn has this amazing knack for closing 100% of her discovery calls without really having to sell. In the last 15 minutes she shares that funnel. Before that we talk about how she makes the invisible visible, turning hidden results and experiences into messaging that naturally attracts the right people. 


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 ‍‍Get to know Caryn in the episode 'Before We Hit Record With Caryn Gillen'



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Caryn’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15062162 Wed, 26 Jun 2024 01:00:00 -0700 1855 816 full false Before We Hit Record With Business and Master Coach, Caryn Gillen Before We Hit Record With Business and Master Coach, Caryn Gillen Caryn helps coaches make their businesses as great as their coaching. We chat about everything from the hidden experiences in coaching that lead to powerful results to how Caryn achieves a 100% close rate on her discovery calls. 

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Watch the episode "The 100% Close Rate Discovery Call Funnel with Caryn Gillen"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Caryn’s Links:

]]> Caryn helps coaches make their businesses as great as their coaching. We chat about everything from the hidden experiences in coaching that lead to powerful results to how Caryn achieves a 100% close rate on her discovery calls. 

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Watch the episode "The 100% Close Rate Discovery Call Funnel with Caryn Gillen"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Caryn’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15062148 Mon, 24 Jun 2024 01:00:00 -0700 2019 815 full false Codie Sanchez's Ads. The Good. The Bad. And The Ugly. My Reaction! Codie Sanchez's Ads. The Good. The Bad. And The Ugly. My Reaction! I'm sharing my thoughts on the good, the bad, and what could be tweaked for better results. From the effectiveness of her ad copy to the strategies she employs, I break down what's working and what's not.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I'm sharing my thoughts on the good, the bad, and what could be tweaked for better results. From the effectiveness of her ad copy to the strategies she employs, I break down what's working and what's not.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15273080 Fri, 21 Jun 2024 01:00:00 -0700 468 814 full false Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox Imagine your business making $1,000 a day while you're on Survivor! Liz Wilcox, the fresh princess of email marketing, is back for another episode where she shares how she set up a business that not only runs itself but thrives. 

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We also talk about how you can spend less than 20 minutes a week on your emails and tweak your welcome sequences for better conversions. Plus, Liz gives away a powerful freebie that could transform how you handle your email marketing.


Get to know Liz in the episode "While Liz Wilcox was competing on Survivor, her business made six figures"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Liz’ Links:

]]> Imagine your business making $1,000 a day while you're on Survivor! Liz Wilcox, the fresh princess of email marketing, is back for another episode where she shares how she set up a business that not only runs itself but thrives. 

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We also talk about how you can spend less than 20 minutes a week on your emails and tweak your welcome sequences for better conversions. Plus, Liz gives away a powerful freebie that could transform how you handle your email marketing.


Get to know Liz in the episode "While Liz Wilcox was competing on Survivor, her business made six figures"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Liz’ Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15062124 Wed, 19 Jun 2024 01:00:00 -0700 1726 813 full false While Liz Wilcox was competing on Survivor, her business made six figures! While Liz Wilcox was competing on Survivor, her business made six figures! Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor. 

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Watch the next episode "Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Liz’ Links:

]]> Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor. 

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Watch the next episode "Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Liz’ Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15062114 Mon, 17 Jun 2024 01:00:00 -0700 2460 812 full false Do the Sales Girls have too many different ads? Do the Sales Girls have too many different ads? I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


 ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15224586 Fri, 14 Jun 2024 01:00:00 -0700 833 811 full false Instagram Growth Hacks! What Works in 2024 with Holly Hillyer Instagram Growth Hacks! What Works in 2024 with Holly Hillyer Instagram Growth and Scaling Strategist Holly Hillyer talks about how to grow Instagram in 2024. She shared some killer strategies on gaining email 50 subscribers daily through Instagram, with insights on what's working best for her clients right now. We also talked about common mistakes and hot tips on how to make your content work harder for you. Holly even gave my Instagram a live audit on air, so check it out for some real-time advice!

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Watch the "Before We Hit Record" episode and get to know Holly Hillyer.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Holly’s Links:

]]> Instagram Growth and Scaling Strategist Holly Hillyer talks about how to grow Instagram in 2024. She shared some killer strategies on gaining email 50 subscribers daily through Instagram, with insights on what's working best for her clients right now. We also talked about common mistakes and hot tips on how to make your content work harder for you. Holly even gave my Instagram a live audit on air, so check it out for some real-time advice!

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Watch the "Before We Hit Record" episode and get to know Holly Hillyer.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Holly’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15039756 Wed, 12 Jun 2024 01:00:00 -0700 2510 810 full false Before We Hit Record with Social Media & Scaling Strategist Holly Hillyer Before We Hit Record with Social Media & Scaling Strategist Holly Hillyer We get real about the human side of running an online business. We also talk about the importance of networking, how personal changes can impact your professional life, and give a sneak peek into Holly's strategies for boosting Instagram engagement and email list growth. 

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Watch Holly's next episode 'Instagram Growth Hacks! What Works in 2024 with Holly Hillyer'




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Links mentioned in this episode:




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Holly’s Links:

]]> We get real about the human side of running an online business. We also talk about the importance of networking, how personal changes can impact your professional life, and give a sneak peek into Holly's strategies for boosting Instagram engagement and email list growth. 

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Watch Holly's next episode 'Instagram Growth Hacks! What Works in 2024 with Holly Hillyer'




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Holly’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15039742 Mon, 10 Jun 2024 01:00:00 -0700 2156 809 full false Build Your Money Machine With Mel Abraham Build Your Money Machine With Mel Abraham We focus on building your financial freedom with the guidance of Mel Abraham, author of "Your Money Machine." Mel shares advice on creating a money machine that allows you to earn independently of your day-to-day efforts, emphasizing the importance of financial education and being prepared for when life happens. 


If you're looking to take control of your financial future, Mel's insights on avoiding destructive debt and investing wisely offer a clear path to sustaining wealth without sacrificing the joys of life.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Mel’s Links:

]]> We focus on building your financial freedom with the guidance of Mel Abraham, author of "Your Money Machine." Mel shares advice on creating a money machine that allows you to earn independently of your day-to-day efforts, emphasizing the importance of financial education and being prepared for when life happens. 


If you're looking to take control of your financial future, Mel's insights on avoiding destructive debt and investing wisely offer a clear path to sustaining wealth without sacrificing the joys of life.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Mel’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15039739 Fri, 07 Jun 2024 01:00:00 -0700 2121 808 full false Successful Membership Growth & Retention Strategies with Jason Brown Successful Membership Growth & Retention Strategies with Jason Brown I welcome back Jason Brown, creator of Power Trade University and the Five-Year Millionaire Movement. He opens up about the strategies behind running his successful membership, his definition of true success, and how to effectively manage churn by genuinely serving your community.

We also discuss what options trading involves and how Jason's approach can help online business owners grow their wealth.

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Watch the "Before We Hit Record" episode and get to know Jason Brown.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jason’s Links:

]]> I welcome back Jason Brown, creator of Power Trade University and the Five-Year Millionaire Movement. He opens up about the strategies behind running his successful membership, his definition of true success, and how to effectively manage churn by genuinely serving your community.

We also discuss what options trading involves and how Jason's approach can help online business owners grow their wealth.

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Watch the "Before We Hit Record" episode and get to know Jason Brown.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jason’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15039697 Wed, 05 Jun 2024 01:00:00 -0700 1608 807 full false Before We Hit Record With Jason Brown, Creator of the Five Year Millionaire Movement Before We Hit Record With Jason Brown, Creator of the Five Year Millionaire Movement I have a chat with Jason Brown, the mastermind behind Power Trades University and the Five-Year Millionaire Movement. Jason shares his incredible journey from investing with a student loan to becoming a successful stock market coach and trader. 

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Watch Jason's next  episode 'Successful Membership Growth  & Retention Strategies'




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jason’s Links:

]]> I have a chat with Jason Brown, the mastermind behind Power Trades University and the Five-Year Millionaire Movement. Jason shares his incredible journey from investing with a student loan to becoming a successful stock market coach and trader. 

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Watch Jason's next  episode 'Successful Membership Growth  & Retention Strategies'




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jason’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15039694 Mon, 03 Jun 2024 01:00:00 -0700 1838 806 full false What you can learn from Ali Abdaal's Facebook ads. My reactions! What you can learn from Ali Abdaal's Facebook ads. My reactions! I review Ali Abdaal's Facebook ads in real time. This one's heavy on visuals, so while I explain what makes these ads work, you might want to head over to my YouTube channel and watch the episode there. 

I'll break down the components of a successful ad, explain how everything from the graphics & video to the call-to-action should work together, and give tips on how you can apply these strategies to your ads. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I review Ali Abdaal's Facebook ads in real time. This one's heavy on visuals, so while I explain what makes these ads work, you might want to head over to my YouTube channel and watch the episode there. 

I'll break down the components of a successful ad, explain how everything from the graphics & video to the call-to-action should work together, and give tips on how you can apply these strategies to your ads. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15166712 Fri, 31 May 2024 01:00:00 -0700 736 805 full false How Website Analytics Can Super Charge Your Marketing Efforts With Selena Conmackie How Website Analytics Can Super Charge Your Marketing Efforts With Selena Conmackie I'm thrilled to welcome back Selena Conmackie, your tech bestie, to our podcast. Today, we get into the essentials of website analytics and how they can significantly amplify your marketing efforts. We discuss everything from the importance of tracking the right metrics to strategies for optimizing your site to boost engagement and conversions. 

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Watch the ‘Before We Hit Record’ episode and get to know Selena Conmackie.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Selena’s Links:

]]> I'm thrilled to welcome back Selena Conmackie, your tech bestie, to our podcast. Today, we get into the essentials of website analytics and how they can significantly amplify your marketing efforts. We discuss everything from the importance of tracking the right metrics to strategies for optimizing your site to boost engagement and conversions. 

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Watch the ‘Before We Hit Record’ episode and get to know Selena Conmackie.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Selena’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15039673 Wed, 29 May 2024 01:00:00 -0700 2590 804 full false Get to Know Digital Strategist Selena Conmackie Get to Know Digital Strategist Selena Conmackie I get to know Selena Conmackie, a WordPress wizard who's all about serving digital small businesses.  We talk about her dual role as a designer and a digital strategist, and why she's everyone’s tech bestie. We also touch on personal stuff, like the impact of our business choices on family life, and the legacy we're building for our kids. 

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Watch the next episode  How Website Analytics Can Super Charge Your Marketing Efforts with Selena Conmackie
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Selena’s Links:

]]> I get to know Selena Conmackie, a WordPress wizard who's all about serving digital small businesses.  We talk about her dual role as a designer and a digital strategist, and why she's everyone’s tech bestie. We also touch on personal stuff, like the impact of our business choices on family life, and the legacy we're building for our kids. 

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Watch the next episode  How Website Analytics Can Super Charge Your Marketing Efforts with Selena Conmackie
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Selena’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15039671 Mon, 27 May 2024 01:00:00 -0700 1969 803 full false What should Facebook ads look like to get the best results? What should Facebook ads look like to get the best results? I'm breaking down the anatomy of successful Facebook ads, showing you how to optimize the visual and textual components for maximum impact. Check out examples from my clients on my YouTube channel or follow along here as I describe how to make every part of your ad work hard for your business. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I'm breaking down the anatomy of successful Facebook ads, showing you how to optimize the visual and textual components for maximum impact. Check out examples from my clients on my YouTube channel or follow along here as I describe how to make every part of your ad work hard for your business. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15125863 Fri, 24 May 2024 01:00:00 -0700 594 802 full false Video Strategy That Unlocks Sales With Ben Amos Video Strategy That Unlocks Sales With Ben Amos Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insights on choosing the right type of video production for your business goals and how to strategically place content for maximum impact. If you're looking to enhance your video strategy and connect more authentically with your audience, this episode is packed with actionable tips.

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Watch the ‘Before We Hit Record’ episode with Video Strategist Ben Amos.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Ben’s Links:

]]> Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insights on choosing the right type of video production for your business goals and how to strategically place content for maximum impact. If you're looking to enhance your video strategy and connect more authentically with your audience, this episode is packed with actionable tips.

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Watch the ‘Before We Hit Record’ episode with Video Strategist Ben Amos.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Ben’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14993946 Wed, 22 May 2024 01:00:00 -0700 1979 801 full false Before We Hit Record with Video Strategist Ben Amos Before We Hit Record with Video Strategist Ben Amos Join me as I catch up with Ben Amos, a former coaching student who's now an expert in video marketing. 

We reminisce about our first meeting and talk about how speaking at Social Media Marketing World catapulted his career. Ben also shares invaluable insights into how he's evolved his business strategies post-pandemic and balances his passion for teaching video strategy with running his agency. 
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Watch the next episode "Video Strategy That Unlocks Sales With Ben Amos"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Ben’s Links:

]]> Join me as I catch up with Ben Amos, a former coaching student who's now an expert in video marketing. 

We reminisce about our first meeting and talk about how speaking at Social Media Marketing World catapulted his career. Ben also shares invaluable insights into how he's evolved his business strategies post-pandemic and balances his passion for teaching video strategy with running his agency. 
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Watch the next episode "Video Strategy That Unlocks Sales With Ben Amos"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Ben’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14993942 Mon, 20 May 2024 01:00:00 -0700 1624 800 full false Should I Use The Cost Per Click Metric When Budgeting For Facebook Ads Should I Use The Cost Per Click Metric When Budgeting For Facebook Ads I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. 

You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. 

You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15079552 Fri, 17 May 2024 01:00:00 -0700 528 799 full false Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. 

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Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Samantha’s Links:

]]> Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. 

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Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Samantha’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14976884 Wed, 15 May 2024 01:00:00 -0700 1895 798 full false Before We Hit Record With Nomad Copy Agency Founder Samantha Burmeister Before We Hit Record With Nomad Copy Agency Founder Samantha Burmeister Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. 

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Watch Why Copywriting Trumps Website Design with Samantha Burmeister!


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Samantha’s Links:

]]> Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. 

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Watch Why Copywriting Trumps Website Design with Samantha Burmeister!


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Samantha’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14976881 Mon, 13 May 2024 01:00:00 -0700 1812 797 full false Don't Boost Instagram Posts. Do This Instead. Don't Boost Instagram Posts. Do This Instead. iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that  you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that  you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-15033494 Fri, 10 May 2024 01:00:00 -0700 907 796 full false Use Minimalist Marketing & The Oprah Effect To Grow Your Business With TaVona Denise Use Minimalist Marketing & The Oprah Effect To Grow Your Business With TaVona Denise I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. 

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TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, and how to leverage collaborations to boost your brand. 




Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



TaVona’s Links:

]]> I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. 

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TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, and how to leverage collaborations to boost your brand. 




Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



TaVona’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14957787 Wed, 08 May 2024 01:00:00 -0700 1396 795 full false Before We Hit Record With TaVona Denise, Business Strategist & Master Certified Life Coach Before We Hit Record With TaVona Denise, Business Strategist & Master Certified Life Coach I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist.

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We discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business while living abroad, and the cultural nuances of dating in a foreign country. 



Watch the guest expert episode with TaVona Denise "Use Minimalist Marketing & The Oprah Effect To Grow Your Business"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



TaVona’s Links:

]]> I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist.

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We discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business while living abroad, and the cultural nuances of dating in a foreign country. 



Watch the guest expert episode with TaVona Denise "Use Minimalist Marketing & The Oprah Effect To Grow Your Business"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



TaVona’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14957777 Mon, 06 May 2024 01:00:00 -0700 2488 794 full false What Ad Creative Is Working Best For My Clients Right Now What Ad Creative Is Working Best For My Clients Right Now In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14957762 Fri, 03 May 2024 01:00:00 -0700 234 793 full false Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight.

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Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to authentically connect with their audience and grow their businesses without compromising their authenticity. 




Watch the ‘Before We Hit Record’ episode with Tracie Patterson.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Tracie’s Links:

]]> In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight.

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Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to authentically connect with their audience and grow their businesses without compromising their authenticity. 




Watch the ‘Before We Hit Record’ episode with Tracie Patterson.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Tracie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14957755 Wed, 01 May 2024 01:00:00 -0700 1597 792 full false Before We Hit Record With Sales & Offer Coach, Tracie Patterson Before We Hit Record With Sales & Offer Coach, Tracie Patterson In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.

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Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy. ‍‍ ‍‍ ‍‍

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Watch the next episode "Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Tracie’s Links:

]]> In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.

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Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy. ‍‍ ‍‍ ‍‍

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Watch the next episode "Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson"




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Tracie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14957747 Mon, 29 Apr 2024 01:00:00 -0700 1883 791 full false Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14957731 Fri, 26 Apr 2024 01:00:00 -0700 283 790 full false How To Turn ChatGPT Into A Swiss Army Knife How To Turn ChatGPT Into A Swiss Army Knife In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. 
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Listen to the ‘Before We Hit Record’ episode with John Mendez.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



John's Links:

]]> In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. 
‍‍ ‍‍ ‍‍

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Listen to the ‘Before We Hit Record’ episode with John Mendez.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



John's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14906341 Wed, 24 Apr 2024 01:00:00 -0700 2021 789 full false Get to know AI Optimization Coach John Mendez Get to know AI Optimization Coach John Mendez In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. 

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We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in to hear about the challenges we've faced, the lessons we've learned, and the triumphs we've achieved on our journey.



Watch the guest expert episode with John Mendez "How to Turn ChatGPT into a Swiss Army Knife"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



John's Links:

]]> In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. 

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‍‍ ‍‍ ‍‍

We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in to hear about the challenges we've faced, the lessons we've learned, and the triumphs we've achieved on our journey.



Watch the guest expert episode with John Mendez "How to Turn ChatGPT into a Swiss Army Knife"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



John's Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14900696 Mon, 22 Apr 2024 01:00:00 -0700 3074 788 full false How the Chinese Dish 'Tiger Skin Peppers' Can Help Your Facebook Ads How the Chinese Dish 'Tiger Skin Peppers' Can Help Your Facebook Ads In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14906335 Fri, 19 Apr 2024 01:00:00 -0700 564 787 full false The Best High-ROI Business Activities with Dallas Travers The Best High-ROI Business Activities with Dallas Travers In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.

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Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients. 



Listen to the ‘Before We Hit Record’ episode with Dallas Travers.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Dallas’ Links:

]]> In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.

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Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients. 



Listen to the ‘Before We Hit Record’ episode with Dallas Travers.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Dallas’ Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14869842 Wed, 17 Apr 2024 01:00:00 -0700 1762 786 full false Before We Hit Record with Dallas Travers - Sales, Marketing & Business Coach Before We Hit Record with Dallas Travers - Sales, Marketing & Business Coach In this Before We Hit Record  episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact.

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Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?"
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Watch the guest expert episode with Dallas Travers "The Best High ROI Business Activities"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Dallas’ Links:

]]> In this Before We Hit Record  episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?"
 ‍‍

 ‍‍ ‍‍

Watch the guest expert episode with Dallas Travers "The Best High ROI Business Activities"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Dallas’ Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14869844 Mon, 15 Apr 2024 01:00:00 -0700 1892 785 full false Which Kind Of Facebook Ads Campaigns Should You Run (And When)? Which Kind Of Facebook Ads Campaigns Should You Run (And When)? Subscribe to The Art of Online Business’s YouTube Channel to see this episode.
I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Subscribe to The Art of Online Business’s YouTube Channel to see this episode.
I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14828016 Fri, 12 Apr 2024 01:00:00 -0700 850 781 full false Executing Brilliant Business Ideas - with Partnership & Profit Strategist Roberto Candelaria Executing Brilliant Business Ideas - with Partnership & Profit Strategist Roberto Candelaria In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation. 
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We explore practical tips for outsourcing tasks effectively, such as utilizing overseas teams and different platforms. 

Additionally, we offer a sneak peek into the upcoming "Platform and Profit Summit," where we'll uncover the real truths of business success, emphasizing the value of mindset, strategy, and celebrating small wins along the journey. 





Listen to the previous episode with Roberto Candelaria.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Roberto’s Links:

]]> In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation. 
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We explore practical tips for outsourcing tasks effectively, such as utilizing overseas teams and different platforms. 

Additionally, we offer a sneak peek into the upcoming "Platform and Profit Summit," where we'll uncover the real truths of business success, emphasizing the value of mindset, strategy, and celebrating small wins along the journey. 





Listen to the previous episode with Roberto Candelaria.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Roberto’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14856196 Wed, 10 Apr 2024 01:00:00 -0700 3361 783 full false Get to Know Partnership & Profit Strategist Roberto Candelaria Get to Know Partnership & Profit Strategist Roberto Candelaria Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode. ‍‍

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Roberto and I explore the fundamental principles of entrepreneurship. We discuss the vital role of authentic connections and a sense of belonging in business success.

Through personal anecdotes and reflections, we reveal the profound influence of mentorship, overcoming self-imposed barriers, and discovering fulfillment in entrepreneurial pursuits. This candid conversation highlights the human aspect of business, emphasizing authenticity, resilience, and the invaluable support of meaningful relationships along the entrepreneurial path.




Listen to the guest expert episode with Roberto.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Roberto’s Links:

]]> Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode. ‍‍

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Roberto and I explore the fundamental principles of entrepreneurship. We discuss the vital role of authentic connections and a sense of belonging in business success.

Through personal anecdotes and reflections, we reveal the profound influence of mentorship, overcoming self-imposed barriers, and discovering fulfillment in entrepreneurial pursuits. This candid conversation highlights the human aspect of business, emphasizing authenticity, resilience, and the invaluable support of meaningful relationships along the entrepreneurial path.




Listen to the guest expert episode with Roberto.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Roberto’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14829347 Mon, 08 Apr 2024 01:00:00 -0700 2742 782 full false Membership Cheat Codes With Stu Mclaren Membership Cheat Codes With Stu Mclaren In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business. 
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He also reveals a high-value strategy for existing membership owners to reduce churn and increase revenue. You don't want to miss this episode jam packed with actionable advice that can transform your business.


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business. 
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 ‍‍
He also reveals a high-value strategy for existing membership owners to reduce churn and increase revenue. You don't want to miss this episode jam packed with actionable advice that can transform your business.


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14828064 Fri, 05 Apr 2024 01:00:00 -0700 1511 781 full false Why Testing Isn't Working Why Testing Isn't Working I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again." 

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I address common misconceptions that prevent us from testing effectively, offering practical advice on how to improve conversion rates in your funnel.

Using examples from my clients, I highlight the impact of testing on thank you pages and email sequences, emphasizing the value of embracing experimentation for business growth.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again." 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

I address common misconceptions that prevent us from testing effectively, offering practical advice on how to improve conversion rates in your funnel.

Using examples from my clients, I highlight the impact of testing on thank you pages and email sequences, emphasizing the value of embracing experimentation for business growth.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14778291 Wed, 03 Apr 2024 01:00:00 -0700 924 780 full false The Joy Of Being Wrong The Joy Of Being Wrong In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business.

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Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively. 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively. 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14778286 Fri, 29 Mar 2024 01:00:00 -0700 421 779 full false Cookies going away so will the Meta ads won't work–AGAIN??? Cookies going away so will the Meta ads won't work–AGAIN??? In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14725131 Wed, 27 Mar 2024 01:00:00 -0700 416 778 full false You Owe It To Yourself To Test These Facebook Ads Audiences FIRST You Owe It To Yourself To Test These Facebook Ads Audiences FIRST These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another. 

I'll show you how to leverage these custom audiences to maximize your ad performance. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another. 

I'll show you how to leverage these custom audiences to maximize your ad performance. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14725063 Fri, 22 Mar 2024 01:00:00 -0700 775 777 full false Install the Meta Pixel on your website NOW! Install the Meta Pixel on your website NOW! Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.  

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You'll learn why it's crucial, where to find it, and how to set it up easily on your website. 

Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


 ‍‍



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.  

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

You'll learn why it's crucial, where to find it, and how to set it up easily on your website. 

Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads. 

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


 ‍‍



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14725062 Wed, 20 Mar 2024 01:00:00 -0700 791 776 full false What To Do When Your Offer Isn't Selling—Real Talk What To Do When Your Offer Isn't Selling—Real Talk In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall.

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Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business.


See what I did there?




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business.


See what I did there?




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14679487 Fri, 15 Mar 2024 01:00:00 -0700 1147 775 full false Building Your Online Business When Organic Traffic Becomes Undependable Building Your Online Business When Organic Traffic Becomes Undependable Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth...

... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth...

... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way.
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14679476 Wed, 13 Mar 2024 01:00:00 -0700 1791 774 full false Time Tracking Means Business Growth? Time Tracking Means Business Growth? In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. 

This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time. 

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 ‍‍

I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit. 

This process helped me understand what needs to change in my business so that I can grow its revenue!



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. 

This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time. 

‍‍ ‍‍ ‍‍

 ‍‍

I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit. 

This process helped me understand what needs to change in my business so that I can grow its revenue!



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14648073 Fri, 08 Mar 2024 01:00:00 -0800 856 773 full false My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. 

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If you've ever asked one of the following questions, this episode is for you:

-What’s your favorite tool for creating audio & video clips, and why?

-Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts? 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

If you've ever asked one of the following questions, this episode is for you:

-What’s your favorite tool for creating audio & video clips, and why?

-Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts? 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14629752 Wed, 06 Mar 2024 01:00:00 -0800 649 772 full false Two metrics you MUST know if you’re running FB ads to your launch Two metrics you MUST know if you’re running FB ads to your launch In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14603949 Fri, 01 Mar 2024 01:00:00 -0800 706 771 full false What doing the 100 Days to $100k Revenue Months Challenge Taught Me What doing the 100 Days to $100k Revenue Months Challenge Taught Me In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14589659 Wed, 28 Feb 2024 01:00:00 -0800 1199 770 full false Are you making this launch funnel mistake? Are you making this launch funnel mistake? In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads  separately from your organic leads.

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You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. 

Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads  separately from your organic leads.

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‍‍ ‍‍ ‍‍

You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. 

Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14557642 Fri, 23 Feb 2024 01:00:00 -0800 728 769 full false Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:

  • Listen to episode 486: The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou
  • Listen to episode 711: PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Gloria’s Links:

]]> In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:

  • Listen to episode 486: The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou
  • Listen to episode 711: PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Gloria’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14541083 Wed, 21 Feb 2024 01:00:00 -0800 1637 768 full false One Thing That’s Working Right Now With Facebook Ads One Thing That’s Working Right Now With Facebook Ads In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14512052 Fri, 16 Feb 2024 01:00:00 -0800 620 767 full false Behind the Scenes of Outsourcing My New Website Design to the Philippines with Archie Alibasa Behind the Scenes of Outsourcing My New Website Design to the Philippines with Archie Alibasa In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects.

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If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention The Art of Online Business Podcast for a special bonus.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Archie’s Links:

]]> In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects.

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If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention The Art of Online Business Podcast for a special bonus.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Archie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14465938 Wed, 14 Feb 2024 01:00:00 -0800 1486 full false Why Worldwide Facebook Ad Targeting Will Waste All Your Money Why Worldwide Facebook Ad Targeting Will Waste All Your Money In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14465905 Fri, 09 Feb 2024 01:00:00 -0800 1014 765 full false Have A Quiz? Avoid This Mistake That's Hurting Your Sales Have A Quiz? Avoid This Mistake That's Hurting Your Sales Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14384316 Wed, 07 Feb 2024 01:00:00 -0800 568 764 full false Why this organic quiz funnel makes $767 per lead. Why this organic quiz funnel makes $767 per lead. In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead. 

This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead. 

This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14415962 Fri, 02 Feb 2024 01:00:00 -0800 1365 763 full false My Website Makeover: Building a Business Website That Wows w/ Archie My Website Makeover: Building a Business Website That Wows w/ Archie In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites. 

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We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. 

For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Archie Alibasa’s Links:

]]> In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites. 

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We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. 

For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Archie Alibasa’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14365154 Wed, 31 Jan 2024 01:00:00 -0800 1623 762 full false Avoid these sales page and checkout page mistakes especially if you host on Wordpress Avoid these sales page and checkout page mistakes especially if you host on Wordpress In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14353094 Fri, 26 Jan 2024 01:00:00 -0800 719 761 full false The Five Lightbulbs: Simple But Potent Marketing That Sells with Billy Broas The Five Lightbulbs: Simple But Potent Marketing That Sells with Billy Broas Are you ready to illuminate your marketing strategy? 

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Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.

Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling. 

Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Billy Broas’ Links:

]]> Are you ready to illuminate your marketing strategy? 

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Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.

Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling. 

Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Billy Broas’ Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14240661 Wed, 24 Jan 2024 01:00:00 -0800 2277 760 full false Avoid wasting money. Scale Facebook Ads Like I do. Avoid wasting money. Scale Facebook Ads Like I do. In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14326893 Fri, 19 Jan 2024 01:00:00 -0800 1222 759 full false Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.

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In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. 

Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brenna McGowan’s Links:

]]> Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.

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In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. 

Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brenna McGowan’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14240603 Wed, 17 Jan 2024 01:00:00 -0800 2262 758 full false Should One Email Have More Than One Call To Action? Should One Email Have More Than One Call To Action? Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? 

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In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. 

Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? 

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In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. 

Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14240505 Fri, 12 Jan 2024 01:00:00 -0800 595 757 full false Are You Infusing Your Passion Into Your Business? Are You Infusing Your Passion Into Your Business? In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14281281 Wed, 10 Jan 2024 01:00:00 -0800 599 756 full false Funnel Reaction: Create with Leanne's Clarity Workshop Funnel Reaction: Create with Leanne's Clarity Workshop Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. 

Which sales funnel advice can you apply to your online business? Let's find out.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. 

Which sales funnel advice can you apply to your online business? Let's find out.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14240458 Fri, 05 Jan 2024 01:00:00 -0800 1347 755 full false Is running Facebook ads to your blog worth it? Is running Facebook ads to your blog worth it? Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment? 

The answer lies within the strategic approach you take.
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In this episode, I explore the effectiveness of running Facebook ads to your blog, focusing into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize conversions.  




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment? 

The answer lies within the strategic approach you take.
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‍‍ ‍‍ ‍‍

In this episode, I explore the effectiveness of running Facebook ads to your blog, focusing into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize conversions.  




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14187616 Wed, 03 Jan 2024 01:00:00 -0800 659 754 full false Funnel Review - The System RX's Funnel Mistakes Masterclass Funnel Review - The System RX's Funnel Mistakes Masterclass It's time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The Systems Rx. We're exploring the nuances of her opt-in page design, the call-to-action, and how these elements impact conversion rates. Tune in, learn, and apply these lessons to your funnel for better results.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It's time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The Systems Rx. We're exploring the nuances of her opt-in page design, the call-to-action, and how these elements impact conversion rates. Tune in, learn, and apply these lessons to your funnel for better results.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14192692 Fri, 29 Dec 2023 01:00:00 -0800 1892 753 full false How Collabs Can Explode Your Business Growth with Jordan Gill How Collabs Can Explode Your Business Growth with Jordan Gill In this episode, we're joined by the insightful Jordan Gill, CEO of Systems Saved Me, who has elevated collaboration into a powerful leveraged marketing strategy. Jordan covers essential topics from how collaborations can lead to more speaking engagements to emphasizing the significance of collaborations that align with your values. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jordan Gill’s Links:

]]> In this episode, we're joined by the insightful Jordan Gill, CEO of Systems Saved Me, who has elevated collaboration into a powerful leveraged marketing strategy. Jordan covers essential topics from how collaborations can lead to more speaking engagements to emphasizing the significance of collaborations that align with your values. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jordan Gill’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14187562 Wed, 27 Dec 2023 01:00:00 -0800 2049 752 full false Are Facebook Ads worth my time and money to even consider? Are Facebook Ads worth my time and money to even consider? Explore the value of Facebook ads for your business goals! Join us as we discuss key considerations before diving into Facebook ads, validate your product, and ensure your business is ready.

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Gain insights on when to bring in a Facebook ad manager. Tune in for actionable tips to decide if Facebook ads are your best play!


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Explore the value of Facebook ads for your business goals! Join us as we discuss key considerations before diving into Facebook ads, validate your product, and ensure your business is ready.

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Gain insights on when to bring in a Facebook ad manager. Tune in for actionable tips to decide if Facebook ads are your best play!


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14180045 Fri, 22 Dec 2023 01:00:00 -0800 860 751 full false Unlock More Sales: Webinar & Discovery Call Pro Tips With The Sales Evangelist, Donald Kelly Unlock More Sales: Webinar & Discovery Call Pro Tips With The Sales Evangelist, Donald Kelly Are you ready to unlock the secrets to boosting your sales through webinars and discovery calls? Join us in this episode as we dive deep into the world of sales with the founder of The Sales Evangelist, Donald Kelly.

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With a wealth of experience in sales training and coaching, Donald offers invaluable guidance in the world of selling. This episode provides expert tips and strategies to elevate your webinars and discovery calls. 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Donald Kelly’s Links:

]]> Are you ready to unlock the secrets to boosting your sales through webinars and discovery calls? Join us in this episode as we dive deep into the world of sales with the founder of The Sales Evangelist, Donald Kelly.

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With a wealth of experience in sales training and coaching, Donald offers invaluable guidance in the world of selling. This episode provides expert tips and strategies to elevate your webinars and discovery calls. 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Donald Kelly’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14155978 Wed, 20 Dec 2023 01:00:00 -0800 2989 750 full false How I Write Sales Emails for My Online Course With ChatGPT How I Write Sales Emails for My Online Course With ChatGPT I walk you step by step through the exact ChatGPT prompts I use for crafting effective sales emails so you can do the same for yourself... and save LOTS of time.  You'll learn how to teach ChatGPT about your audience that you communicate to, about your program(s) you're selling and about your communication style. All this will make ChatGPT give you some pretty decent emails that you can then modify as you wish. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I walk you step by step through the exact ChatGPT prompts I use for crafting effective sales emails so you can do the same for yourself... and save LOTS of time.  You'll learn how to teach ChatGPT about your audience that you communicate to, about your program(s) you're selling and about your communication style. All this will make ChatGPT give you some pretty decent emails that you can then modify as you wish. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14149453 Fri, 15 Dec 2023 01:00:00 -0800 1165 749 full false Keenya Kelly’s Short Form Video Secrets! Keenya Kelly’s Short Form Video Secrets! In this episode, short-form video marketing  expert Keenya Kelly shares her best tips on how to leverage short-form videos on different platforms for business growth. Learn about strategies for increasing email list traffic and viewer engagement, addressing your common objections in creating short-form videos.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Keenya Kelly’s Links:

]]> In this episode, short-form video marketing  expert Keenya Kelly shares her best tips on how to leverage short-form videos on different platforms for business growth. Learn about strategies for increasing email list traffic and viewer engagement, addressing your common objections in creating short-form videos.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14132555 Wed, 13 Dec 2023 01:00:00 -0800 1218 748 full false Avoid These Easy To Fix Sales Page Mistakes Avoid These Easy To Fix Sales Page Mistakes In today’s episode, we delve into a crucial yet often overlooked aspect of online business success: crafting an effective sales page. Kwadwo reveals the common pitfalls in sales page design and shares how understanding your client's daily struggles can revolutionize your approach.

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Our discussion centers on understanding the everyday experiences and frustrations of your clients, which are key elements in developing a sales page that truly resonates and drives conversions.

Tune in and transform your sales page into a powerful asset for your online business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s episode, we delve into a crucial yet often overlooked aspect of online business success: crafting an effective sales page. Kwadwo reveals the common pitfalls in sales page design and shares how understanding your client's daily struggles can revolutionize your approach.

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‍‍ ‍‍ ‍‍

Our discussion centers on understanding the everyday experiences and frustrations of your clients, which are key elements in developing a sales page that truly resonates and drives conversions.

Tune in and transform your sales page into a powerful asset for your online business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14102055 Fri, 08 Dec 2023 01:00:00 -0800 616 747 full false It's Time For Rick To Say Farewell And Pass The Baton It's Time For Rick To Say Farewell And Pass The Baton This episode marks a significant transition, as Rick says farewell as co-host and shares his new direction before passing the baton to Kwadwo.

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Kwadwo is committed to offering high-value strategies, ensuring the podcast continues to be an essential resource for experienced online business professionals.

Even as Rick transitions from the podcast, he will be actively sharing insights on YouTube, TikTok, and through his coaching services, including his new AI-powered project, 'PickRick's Brain.'


This episode marks the beginning of an exciting new chapter in our journey into the future of online business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This episode marks a significant transition, as Rick says farewell as co-host and shares his new direction before passing the baton to Kwadwo.

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Kwadwo is committed to offering high-value strategies, ensuring the podcast continues to be an essential resource for experienced online business professionals.

Even as Rick transitions from the podcast, he will be actively sharing insights on YouTube, TikTok, and through his coaching services, including his new AI-powered project, 'PickRick's Brain.'


This episode marks the beginning of an exciting new chapter in our journey into the future of online business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14086553 Wed, 06 Dec 2023 01:00:00 -0800 1339 746 full false My Top 4 Lessons Learned From Creating 3 Courses in Less Than 2 Months My Top 4 Lessons Learned From Creating 3 Courses in Less Than 2 Months In this episode, [QUĀY.jo] reveals 4 valuable insights for online course creators, discussing key lessons he wishes he had learned at the beginning of his course creation journey. Also, you’ll learn why overcoming 'knowledge bias' is essential for teaching beginners, and how this bias might be preventing you from effectively reaching them.

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Also, discover helpful Kajabi tips for managing customer expectations and fostering a focused learning environment.

This episode is full of easy-to-use ideas, great for experienced creators wanting to make their courses even better. Tune in for real, useful advice to upgrade your online course skills!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, [QUĀY.jo] reveals 4 valuable insights for online course creators, discussing key lessons he wishes he had learned at the beginning of his course creation journey. Also, you’ll learn why overcoming 'knowledge bias' is essential for teaching beginners, and how this bias might be preventing you from effectively reaching them.

‍‍ ‍‍ ‍‍

 ‍‍ ‍‍

Also, discover helpful Kajabi tips for managing customer expectations and fostering a focused learning environment.

This episode is full of easy-to-use ideas, great for experienced creators wanting to make their courses even better. Tune in for real, useful advice to upgrade your online course skills!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14070539 Mon, 04 Dec 2023 01:00:00 -0800 452 full false Are You Making It Easy for Your Webinar Registrants to Watch Your Webinar? Are You Making It Easy for Your Webinar Registrants to Watch Your Webinar? In today's episode, I dive into the secrets of maximizing webinar registrants' engagement by evaluating a real-life case study with my client and exploring the crucial elements of creating powerful webinar funnels.
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Discover how minor tweaks in email content and visual elements can significantly elevate engagement rates and bridge the gap between content and conversion.

Tune in to hear the inside scoop on making it easy for your webinar registrants to engage and convert.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today's episode, I dive into the secrets of maximizing webinar registrants' engagement by evaluating a real-life case study with my client and exploring the crucial elements of creating powerful webinar funnels.
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Discover how minor tweaks in email content and visual elements can significantly elevate engagement rates and bridge the gap between content and conversion.

Tune in to hear the inside scoop on making it easy for your webinar registrants to engage and convert.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14065100 Fri, 01 Dec 2023 01:00:00 -0800 810 full false The Art of the (AI) Transition The Art of the (AI) Transition In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; he breaks it down into a practical, step-by-step approach accessible to all online business owners.
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Adding another layer to the AI journey, Rick, in collaboration with AI expert Rachel Woods, introduces his latest venture: The AI-Powered Business podcast.

Tune in for this exciting episode and empower yourself to take your business to the next level with AI.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; he breaks it down into a practical, step-by-step approach accessible to all online business owners.
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Adding another layer to the AI journey, Rick, in collaboration with AI expert Rachel Woods, introduces his latest venture: The AI-Powered Business podcast.

Tune in for this exciting episode and empower yourself to take your business to the next level with AI.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/743 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14049317 Wed, 29 Nov 2023 01:00:00 -0800 1658 743 full false 5 Online Strategies That Changed The Game For Me 5 Online Strategies That Changed The Game For Me Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach and propel your success in the digital realm.  
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From pre-validating courses to navigating the power of group coaching and mastering YouTube's search game, each strategy is a testament to the evolution of my online journey.

Join me as I unwrap the lessons learned and provide actionable tips for transforming your online business landscape.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach and propel your success in the digital realm.  
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From pre-validating courses to navigating the power of group coaching and mastering YouTube's search game, each strategy is a testament to the evolution of my online journey.

Join me as I unwrap the lessons learned and provide actionable tips for transforming your online business landscape.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/742 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-14024397 Fri, 24 Nov 2023 01:00:00 -0800 1666 742 full false Leverage Social Proof to Boost Sales & Long-Term Brand Success with Brittany Herzberg Leverage Social Proof to Boost Sales & Long-Term Brand Success with Brittany Herzberg Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success?  We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more. 

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This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!






Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittany's Links:

]]> Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success?  We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more. 

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This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!






Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittany's Links:

]]> https://www.rickmulready.com/741 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13977574 Wed, 22 Nov 2023 01:00:00 -0800 2983 741 full false Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer.
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Whether you're a seasoned marketer or just starting, this episode offers key takeaways to enhance your funnel game and impact your online business strategy significantly.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Mai-Kee’s Links:

]]> Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer.
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Whether you're a seasoned marketer or just starting, this episode offers key takeaways to enhance your funnel game and impact your online business strategy significantly.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Mai-Kee’s Links:

]]> https://www.rickmulready.com/740 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13979611 Fri, 17 Nov 2023 01:00:00 -0800 1179 740 full false How To Reduce Your Ad Costs by 40% or More How To Reduce Your Ad Costs by 40% or More In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend.

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Also, we'll share a real-life example of a successful welcome offer that generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.

 

 
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

 

 


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend.

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Also, we'll share a real-life example of a successful welcome offer that generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.

 

 
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

 

 


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/739 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13949025 Wed, 15 Nov 2023 01:00:00 -0800 2036 739 full false The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review In this episode, I take an in-depth look at Sean Cannell's 5-Day YouTube 1K Challenge funnel, analyzing each step of the registration process, upsells, follow-up & sales emails, and more. I analyzed exactly how he engaged and guided participants every step of the way.
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Sean Cannell, the brains behind Think Media and a renowned expert in the field of YouTube and online content creation, has put together a compelling challenge that promises to accelerate your YouTube journey.

In this episode, you’ll learn:

  • An analysis of the upsell offers and how they were presented
  • Identification of best practices for running a successful online challenge
  • Tactics for engaging participants and guiding them through the process




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Sean’s Links:

]]> In this episode, I take an in-depth look at Sean Cannell's 5-Day YouTube 1K Challenge funnel, analyzing each step of the registration process, upsells, follow-up & sales emails, and more. I analyzed exactly how he engaged and guided participants every step of the way.
‍‍ ‍‍ ‍‍

 

Sean Cannell, the brains behind Think Media and a renowned expert in the field of YouTube and online content creation, has put together a compelling challenge that promises to accelerate your YouTube journey.

In this episode, you’ll learn:

  • An analysis of the upsell offers and how they were presented
  • Identification of best practices for running a successful online challenge
  • Tactics for engaging participants and guiding them through the process




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Sean’s Links:

]]> https://www.rickmulready.com/738 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13941919 Fri, 10 Nov 2023 01:00:00 -0800 2376 738 full false Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes As your business grows, so do the demands on your time and energy. 

The very thing you've nurtured and cultivated now requires more than just your solo efforts to thrive.

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In this episode, we dive deep into the concept of a second-in-command and explore why it can be the next critical step in taking your business to new heights. To shed light on this topic, we've invited Kara Barnes, a seasoned expert in fractional integration and CEO of Backstage Ops, to share her invaluable insights.

During our conversation, Kara unravels the reasons, benefits, and signs that indicate your business is ready for a second-in-command. She also provides practical strategies for enhancing accountability and fostering a culture of ownership within your organization.


In this episode, you’ll learn:

  • The importance of accountability in teams and businesses
  • How to design a second-in-command relationship
  • The financial readiness required for leadership roles




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kara Barnes’s Links:

]]> As your business grows, so do the demands on your time and energy. 

The very thing you've nurtured and cultivated now requires more than just your solo efforts to thrive.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, we dive deep into the concept of a second-in-command and explore why it can be the next critical step in taking your business to new heights. To shed light on this topic, we've invited Kara Barnes, a seasoned expert in fractional integration and CEO of Backstage Ops, to share her invaluable insights.

During our conversation, Kara unravels the reasons, benefits, and signs that indicate your business is ready for a second-in-command. She also provides practical strategies for enhancing accountability and fostering a culture of ownership within your organization.


In this episode, you’ll learn:

  • The importance of accountability in teams and businesses
  • How to design a second-in-command relationship
  • The financial readiness required for leadership roles




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kara Barnes’s Links:

]]> https://www.rickmulready.com/737 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13926613 Wed, 08 Nov 2023 01:00:00 -0800 1933 737 full false Karin Carr's 11x ROI Evergreen Funnel Webinar Review Karin Carr's 11x ROI Evergreen Funnel Webinar Review Is your webinar content missing the magic touch that converts cold prospects into hot sales? 

Find out how Karin Carr generates over 11x ROI with her webinar strategies!
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In the past two Funnel Fix Fridays, we reviewed how Karin Carr’s landing page and funnel convert - now we dive into her webinar secrets.

I'll be reviewing Karin's Evergreen webinar and the highly profitable funnel behind her Facebook ads lead generation strategy. Karin is generating thousands of dollars per month from this webinar alone, and I'll share my key takeaways from analyzing her webinar.

Join me as I break down Karen's webinar slide deck, sales pitch tactics, bonuses, and more. You'll walk away with strategies to boost your own webinar conversions!

So, tune in and prepare to level up your webinar game and boost your Facebook ads ROI!


In this episode, you’ll learn:

  • The structure and engagement elements of Karin's webinar
  • Strategies for creating genuine urgency in your offers
  • How to use bonuses to enhance your webinar offer




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Is your webinar content missing the magic touch that converts cold prospects into hot sales? 

Find out how Karin Carr generates over 11x ROI with her webinar strategies!
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In the past two Funnel Fix Fridays, we reviewed how Karin Carr’s landing page and funnel convert - now we dive into her webinar secrets.

I'll be reviewing Karin's Evergreen webinar and the highly profitable funnel behind her Facebook ads lead generation strategy. Karin is generating thousands of dollars per month from this webinar alone, and I'll share my key takeaways from analyzing her webinar.

Join me as I break down Karen's webinar slide deck, sales pitch tactics, bonuses, and more. You'll walk away with strategies to boost your own webinar conversions!

So, tune in and prepare to level up your webinar game and boost your Facebook ads ROI!


In this episode, you’ll learn:

  • The structure and engagement elements of Karin's webinar
  • Strategies for creating genuine urgency in your offers
  • How to use bonuses to enhance your webinar offer




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/736 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13895316 Fri, 03 Nov 2023 01:00:00 -0700 2039 736 full false Case Study: How Kwadwo Sold Out His Founding Member Course Launch Case Study: How Kwadwo Sold Out His Founding Member Course Launch In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

You'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.

Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.


In this episode, you’ll learn:

  • The importance of trusting your team and delegating effectively.
  • The power of pre-validation and pre-selling courses.
  • How to create a clear promise for your course and boost sales.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

You'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.

Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.


In this episode, you’ll learn:

  • The importance of trusting your team and delegating effectively.
  • The power of pre-validation and pre-selling courses.
  • How to create a clear promise for your course and boost sales.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/735 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13880456 Wed, 01 Nov 2023 01:00:00 -0700 2553 735 full false Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11 Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11 In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return.

‍‍ ‍‍ ‍‍

 

Now, let's take a closer look at what makes her funnel so remarkable.

We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.

We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible upsell.

If you're eager to learn how to make more money from each lead and create a high-converting funnel like Karin Carr's, you won't want to miss this episode. Tune in and discover the strategies behind her success.

In this episode, you’ll learn:

  • The secrets behind Karin Carr's 40% upsell conversion rate
  • Effective strategies for checkout page and order bump optimization
  • The importance of earnings per lead in measuring funnel success




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return.

‍‍ ‍‍ ‍‍

 

Now, let's take a closer look at what makes her funnel so remarkable.

We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.

We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible upsell.

If you're eager to learn how to make more money from each lead and create a high-converting funnel like Karin Carr's, you won't want to miss this episode. Tune in and discover the strategies behind her success.

In this episode, you’ll learn:

  • The secrets behind Karin Carr's 40% upsell conversion rate
  • Effective strategies for checkout page and order bump optimization
  • The importance of earnings per lead in measuring funnel success




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/734 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13836967 Fri, 27 Oct 2023 01:00:00 -0700 1216 734 full false My 30-Minute Challenge: How to Use ChatGPT to Write a Full Sales Page My 30-Minute Challenge: How to Use ChatGPT to Write a Full Sales Page Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?

For online course creators, this is huge! It’s not just talk - it really works.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and hiring someone else to do it could cost a lot of money.

In this episode, Kwadwo shares the specific prompts he used with ChatGPT and delves into his process of training the AI to capture his unique voice and style.

It's an enlightening look at how we, as course creators, can guide AI to produce engaging and on-brand content.

Yet, as intuitive as AI might be, the human touch remains irreplaceable. He talks about how important it is to check the work that AI does, making sure it fits his brand and speaks to his audience in just the right way.


In this episode, you will learn:

  • Using AI tools like ChatGPT can significantly streamline and automate business processes, saving time and money.
  • Training ChatGPT to write in your tone of voice and style is crucial for achieving the desired output.
  • ChatGPT prompts to create email sequences and upsell pages.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?

For online course creators, this is huge! It’s not just talk - it really works.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and hiring someone else to do it could cost a lot of money.

In this episode, Kwadwo shares the specific prompts he used with ChatGPT and delves into his process of training the AI to capture his unique voice and style.

It's an enlightening look at how we, as course creators, can guide AI to produce engaging and on-brand content.

Yet, as intuitive as AI might be, the human touch remains irreplaceable. He talks about how important it is to check the work that AI does, making sure it fits his brand and speaks to his audience in just the right way.


In this episode, you will learn:

  • Using AI tools like ChatGPT can significantly streamline and automate business processes, saving time and money.
  • Training ChatGPT to write in your tone of voice and style is crucial for achieving the desired output.
  • ChatGPT prompts to create email sequences and upsell pages.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/733 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13838541 Wed, 25 Oct 2023 01:00:00 -0700 1823 733 full false Funnel Fix Friday - Karin Carr's Evergreen Funnel Turns Every Dollar into $11 pt. 1 Funnel Fix Friday - Karin Carr's Evergreen Funnel Turns Every Dollar into $11 pt. 1 Evergreen webinar funnels are a challenge for many online course creators. Designing a high converting landing page and troubleshooting all the other variables to make a funnel profitable with Facebook ads can become overwhelming.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, we dig into a case study featuring Karin Carr, a successful video marketing course creator and CEO of a 7-figure coaching business. Karin transformed her real estate success using YouTube videos into a thriving online course & coaching empire. Through her journey, she discovered the power of webinars to scale her offers.

We examine Karin's evergreen webinar funnel to understand how it converts at 11x her ad spend! Additionally, we unveil a game-changing metric for webinar success.

For those striving to master their webinar funnel, especially if you're a course creator like Karin, this episode holds the keys to maximizing retention and boosting conversions in the first stages of a funnel. Next week you'll learn about how to improve key metrics in the final stages of a funnel.

In this episode, you'll learn:
• The best practices for designing a high converting opt-in page.
• The power of "on-demand" webinars.
 

 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

 

 

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Evergreen webinar funnels are a challenge for many online course creators. Designing a high converting landing page and troubleshooting all the other variables to make a funnel profitable with Facebook ads can become overwhelming.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, we dig into a case study featuring Karin Carr, a successful video marketing course creator and CEO of a 7-figure coaching business. Karin transformed her real estate success using YouTube videos into a thriving online course & coaching empire. Through her journey, she discovered the power of webinars to scale her offers.

We examine Karin's evergreen webinar funnel to understand how it converts at 11x her ad spend! Additionally, we unveil a game-changing metric for webinar success.

For those striving to master their webinar funnel, especially if you're a course creator like Karin, this episode holds the keys to maximizing retention and boosting conversions in the first stages of a funnel. Next week you'll learn about how to improve key metrics in the final stages of a funnel.

In this episode, you'll learn:
• The best practices for designing a high converting opt-in page.
• The power of "on-demand" webinars.
 

 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

 

 

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/732 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13813259 Fri, 20 Oct 2023 01:00:00 -0700 1203 732 full false From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day Have you ever faced a major setback in your business? 

A moment that forces you to reevaluate how you're spending your time and resources?
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

[QUĀY.jo]  recently found himself in precisely that situation after a serious bike accident and subsequent major surgery. 

However, rather than letting this setback hinder his business,  [QUĀY.jo]  took it as an opportunity to reevaluate his priorities and achieve remarkable success. 

He's not one to back down from a challenge, even when dealing with a major setback. During his recovery period, he embarked on the "$100k Months in 100 Days Challenge." This challenge compelled him to streamline his daily work routine and focus solely on the highest revenue generating tasks.

Subscribe to Kwadwo’s YouTube channel to follow along as he does the 100 days to $100k months challenge!


In addition to the challenge, we also explore how he built a team that stepped up in his absence, highlighting the importance of delegation and trust in the success of his business.
 

In this episode, you’ll learn:

  • Kwadwo's approach to managing his limited 3-hour workday
  • Strategies for building and managing a resilient team
  • Tips for navigating challenges and setbacks in business





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you ever faced a major setback in your business? 

A moment that forces you to reevaluate how you're spending your time and resources?
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

[QUĀY.jo]  recently found himself in precisely that situation after a serious bike accident and subsequent major surgery. 

However, rather than letting this setback hinder his business,  [QUĀY.jo]  took it as an opportunity to reevaluate his priorities and achieve remarkable success. 

He's not one to back down from a challenge, even when dealing with a major setback. During his recovery period, he embarked on the "$100k Months in 100 Days Challenge." This challenge compelled him to streamline his daily work routine and focus solely on the highest revenue generating tasks.

Subscribe to Kwadwo’s YouTube channel to follow along as he does the 100 days to $100k months challenge!


In addition to the challenge, we also explore how he built a team that stepped up in his absence, highlighting the importance of delegation and trust in the success of his business.
 

In this episode, you’ll learn:

  • Kwadwo's approach to managing his limited 3-hour workday
  • Strategies for building and managing a resilient team
  • Tips for navigating challenges and setbacks in business





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/731 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13797026 Wed, 18 Oct 2023 01:00:00 -0700 1535 731 full false The True Cost Of Not Delegating In Your Business The True Cost Of Not Delegating In Your Business Many of us, online course creators, grapple with the fear of delegation. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

That nagging thought that no one else can do the job as well as we can often looms large in our minds.

But what if, in succumbing to this fear, we're missing out on a more efficient and sustainable way to grow our businesses?

This is the central question I aim to tackle in this episode.

As a fellow course creator, I've frequently found myself entangled in the whirlwind of tasks, spanning content creation, marketing, and business management.

However, a recent personal experience has sparked a significant shift in my perspective on time management and delegation.

In this episode, I'll delve into the heart of this realization. I'll explore the fear that impedes us from delegating and the prevailing belief that we can execute tasks better on our own. Also, I'll uncover the essential tasks that course creators should concentrate on to expedite business growth.

If you're a course creator wearing too many hats and feeling the weight of it all, this episode is tailor-made for you. It's an invitation to embrace the transformative potential of delegation and to prioritize tasks that genuinely drive your business forward.

In this episode, you’ll learn:

  • The fear of delegating and its impact on business growth
  • The concept of hiring to buy back time
  • Key tasks for course creators to focus on for scalability





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Many of us, online course creators, grapple with the fear of delegation. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

That nagging thought that no one else can do the job as well as we can often looms large in our minds.

But what if, in succumbing to this fear, we're missing out on a more efficient and sustainable way to grow our businesses?

This is the central question I aim to tackle in this episode.

As a fellow course creator, I've frequently found myself entangled in the whirlwind of tasks, spanning content creation, marketing, and business management.

However, a recent personal experience has sparked a significant shift in my perspective on time management and delegation.

In this episode, I'll delve into the heart of this realization. I'll explore the fear that impedes us from delegating and the prevailing belief that we can execute tasks better on our own. Also, I'll uncover the essential tasks that course creators should concentrate on to expedite business growth.

If you're a course creator wearing too many hats and feeling the weight of it all, this episode is tailor-made for you. It's an invitation to embrace the transformative potential of delegation and to prioritize tasks that genuinely drive your business forward.

In this episode, you’ll learn:

  • The fear of delegating and its impact on business growth
  • The concept of hiring to buy back time
  • Key tasks for course creators to focus on for scalability





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/730 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13767490 Fri, 13 Oct 2023 01:00:00 -0700 1095 730 full false Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm.

His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.

In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.


In this episode, you’ll learn:

  • Whether YouTube should be part of your podcasting strategy
  • Podcast production and recording tips
  • Principles for a successful podcast 







Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Travis Albritton’s Links:

]]> The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm.

His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.

In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.


In this episode, you’ll learn:

  • Whether YouTube should be part of your podcasting strategy
  • Podcast production and recording tips
  • Principles for a successful podcast 







Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Travis Albritton’s Links:

]]> https://www.rickmulready.com/729 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13751122 Wed, 11 Oct 2023 01:00:00 -0700 2971 729 full false Funnel Fix Fridays - New Series, Fresh Insights to Fast-Track Your Success Funnel Fix Fridays - New Series, Fresh Insights to Fast-Track Your Success As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

 In response to the questions we receive from our listeners, we've decided to dedicate our Friday episodes to Funnel Fix Fridays.

During these episodes, we'll dive deep into a carefully chosen funnel, providing you with invaluable insights, actionable recommendations, and proven strategies to enhance its overall effectiveness.

This is your chance to get expert insights. Whether you have a lead magnet funnel, a webinar funnel, or any other kind, you’ll walk away with ideas and improvements directly applicable to your business.

So, don't miss out on Funnel Fix Fridays, where inspiration and practical strategies await.


In this episode, you’ll learn:

  • The importance of tracking stats in your online business
  • Benchmarks to aim for when it comes to funnel optimization
  • Tips for improving your own funnel based on the numbers





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

 In response to the questions we receive from our listeners, we've decided to dedicate our Friday episodes to Funnel Fix Fridays.

During these episodes, we'll dive deep into a carefully chosen funnel, providing you with invaluable insights, actionable recommendations, and proven strategies to enhance its overall effectiveness.

This is your chance to get expert insights. Whether you have a lead magnet funnel, a webinar funnel, or any other kind, you’ll walk away with ideas and improvements directly applicable to your business.

So, don't miss out on Funnel Fix Fridays, where inspiration and practical strategies await.


In this episode, you’ll learn:

  • The importance of tracking stats in your online business
  • Benchmarks to aim for when it comes to funnel optimization
  • Tips for improving your own funnel based on the numbers





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13725343 Fri, 06 Oct 2023 01:00:00 -0700 609 728 full false Overcoming Perfectionism to Thrive in Business and Life | w/ Nicole Baker Holleman Overcoming Perfectionism to Thrive in Business and Life | w/ Nicole Baker Holleman Perfectionism is a double-edged sword. 

On one hand, it can drive us to excel and strive for excellence in our personal and professional lives. 

On the other hand, it can lead to stress, anxiety, and a constant fear of failure. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Many entrepreneurs and individuals struggle with perfectionism, and it can be a significant obstacle to success.

In this episode, we delve deep into the world of perfectionism with our guest, Nicole Baker Holleman, a coach specializing in helping high achievers overcome this challenge.

Join us as we explore the struggles of simply showing up, the crucial role of setting boundaries, and practical strategies for breaking down goals to avoid falling into the perfectionist trap.

Tune in now to learn how to kick perfectionism to the curb with the wisdom of our guest, Nicole Baker Holleman, and start making real progress.


In this episode, you’ll learn:

  • How to break free from the pressure of perfectionism
  • The importance of setting boundaries and being kind to yourself
  • Practical strategies for finding uninterrupted time to focus on your work





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Nicole Baker Holleman’s Links:

]]> Perfectionism is a double-edged sword. 

On one hand, it can drive us to excel and strive for excellence in our personal and professional lives. 

On the other hand, it can lead to stress, anxiety, and a constant fear of failure. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Many entrepreneurs and individuals struggle with perfectionism, and it can be a significant obstacle to success.

In this episode, we delve deep into the world of perfectionism with our guest, Nicole Baker Holleman, a coach specializing in helping high achievers overcome this challenge.

Join us as we explore the struggles of simply showing up, the crucial role of setting boundaries, and practical strategies for breaking down goals to avoid falling into the perfectionist trap.

Tune in now to learn how to kick perfectionism to the curb with the wisdom of our guest, Nicole Baker Holleman, and start making real progress.


In this episode, you’ll learn:

  • How to break free from the pressure of perfectionism
  • The importance of setting boundaries and being kind to yourself
  • Practical strategies for finding uninterrupted time to focus on your work





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Nicole Baker Holleman’s Links:

]]> https://www.rickmulready.com/727 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13706573 Wed, 04 Oct 2023 01:00:00 -0700 2899 727 full false Is Loyalty Holding You Back? Is Loyalty Holding You Back? Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impact on business, we'll delve into a real-life case study of a business where an over-loyal team member was an obstacle to growth and development.
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

You'll discover how the GWC framework can help assess your team's skills and motivation. We'll also unravel how this information can pinpoint organizational needs and address any misalignment. And as a cherry on top, I'll let you in on a personal story that will illuminate how to make the tough decisions that can set your business on the path to success.


In this episode, you’ll learn:

  • The impact of loyalty on business
  • Real-life case study of an over-loyal team member hindering your business’ growth.
  • Exploring team dynamics and their impact on business.
  • Introducing the GWC framework for assessing team skills and motivation.
  • Using the framework to pinpoint organizational needs and address misalignment.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impact on business, we'll delve into a real-life case study of a business where an over-loyal team member was an obstacle to growth and development.
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

You'll discover how the GWC framework can help assess your team's skills and motivation. We'll also unravel how this information can pinpoint organizational needs and address any misalignment. And as a cherry on top, I'll let you in on a personal story that will illuminate how to make the tough decisions that can set your business on the path to success.


In this episode, you’ll learn:

  • The impact of loyalty on business
  • Real-life case study of an over-loyal team member hindering your business’ growth.
  • Exploring team dynamics and their impact on business.
  • Introducing the GWC framework for assessing team skills and motivation.
  • Using the framework to pinpoint organizational needs and address misalignment.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/726 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13680198 Fri, 29 Sep 2023 01:00:00 -0700 1306 726 full false The Secrets to 15-Hour Work Weeks & 6-Figure Years | w/ Jill Wise The Secrets to 15-Hour Work Weeks & 6-Figure Years | w/ Jill Wise Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a proven system and determination, that reality isn’t too far from them. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Our special guest for today’s episode is a perfect example of this achievement! 

We’re fortunate to have Jill Wise here to tell us how she was able to make a six-figure income through her online entrepreneurial ventures.  

And here’s the surprising part—she doesn’t even have to grind 24 hours, 7 days a week. She effortlessly makes time for vacations and gym workouts. On top of it all, she manages to do what’s most important for her now and that is to be a mother.

Now, you might be thinking, ‘How is that even possible when I have so many things on my calendar?’ 

The answer, as Jill puts it, is to create your ideal calendar. It all boils down to designing the life that you really want and creating a system that will help you get there. 

If achieving six-figure years without sacrificing the quality of your life interests you, then you need to pay attention to Jill Wise. Tune in to discover her secrets to developing efficient systems, building strong client relationships, and optimizing your 6-Figure Calendar.


In this episode, you'll learn:

  • Why you need to cut out things that don’t matter in your life
  • How to design your ideal calendar
  • Systems to help you achieve six-figure years





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jill Wise's Links:

]]> Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a proven system and determination, that reality isn’t too far from them. 

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Our special guest for today’s episode is a perfect example of this achievement! 

We’re fortunate to have Jill Wise here to tell us how she was able to make a six-figure income through her online entrepreneurial ventures.  

And here’s the surprising part—she doesn’t even have to grind 24 hours, 7 days a week. She effortlessly makes time for vacations and gym workouts. On top of it all, she manages to do what’s most important for her now and that is to be a mother.

Now, you might be thinking, ‘How is that even possible when I have so many things on my calendar?’ 

The answer, as Jill puts it, is to create your ideal calendar. It all boils down to designing the life that you really want and creating a system that will help you get there. 

If achieving six-figure years without sacrificing the quality of your life interests you, then you need to pay attention to Jill Wise. Tune in to discover her secrets to developing efficient systems, building strong client relationships, and optimizing your 6-Figure Calendar.


In this episode, you'll learn:

  • Why you need to cut out things that don’t matter in your life
  • How to design your ideal calendar
  • Systems to help you achieve six-figure years





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jill Wise's Links:

]]> https://www.rickmulready.com/725 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13662656 Wed, 27 Sep 2023 01:00:00 -0700 2185 725 full false Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to explore Facebook Ads strategy with us.
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We’ll discuss the challenges of ad tracking, harnessing the potential of Google Analytics, and explore the rationale behind broad versus niche targeting. Andrea will provide invaluable insights into Facebook's ad recommendations, optimizing advertising budgets, and the strategic advantages of lead ads.

For those dedicated to mastering Facebook advertising and ensuring their campaigns resonate in a competitive space, this episode offers indispensable insights. Don't miss it!


In this episode, you’ll learn:

  • How to set up a Facebook ads funnel for tracking
  • The secrets of effective testing and targeting
  • Tips for optimizing your ad campaigns





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Andrea Vahl's Links:


]]> On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to explore Facebook Ads strategy with us.
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

We’ll discuss the challenges of ad tracking, harnessing the potential of Google Analytics, and explore the rationale behind broad versus niche targeting. Andrea will provide invaluable insights into Facebook's ad recommendations, optimizing advertising budgets, and the strategic advantages of lead ads.

For those dedicated to mastering Facebook advertising and ensuring their campaigns resonate in a competitive space, this episode offers indispensable insights. Don't miss it!


In this episode, you’ll learn:

  • How to set up a Facebook ads funnel for tracking
  • The secrets of effective testing and targeting
  • Tips for optimizing your ad campaigns





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Andrea Vahl's Links:


]]> https://www.rickmulready.com/724 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13632753 Fri, 22 Sep 2023 01:00:00 -0700 2925 724 full false Redefining Efficiency In Your Business: AI Workflows and Automation Ideas Redefining Efficiency In Your Business: AI Workflows and Automation Ideas Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? 

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We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales, and Operations. 

Learn to automate tasks, find useful tools, and enhance your social media strategy. Get set for a journey of insights and game-changing strategies!

In this episode, you’ll learn:

  • How to unlock the power of AI and automation and understand the critical importance of data privacy when integrating these tools into your operations
  • How AI Exchange can supercharge your operations and boost productivity
  • The four core business systems and how to streamline processes, automate tasks and discover helpful tools. 
  • How to set up automations and workflows for creating and approving social media posts





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales, and Operations. 

Learn to automate tasks, find useful tools, and enhance your social media strategy. Get set for a journey of insights and game-changing strategies!

In this episode, you’ll learn:

  • How to unlock the power of AI and automation and understand the critical importance of data privacy when integrating these tools into your operations
  • How AI Exchange can supercharge your operations and boost productivity
  • The four core business systems and how to streamline processes, automate tasks and discover helpful tools. 
  • How to set up automations and workflows for creating and approving social media posts





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/723 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13617377 Wed, 20 Sep 2023 01:00:00 -0700 2362 723 full false The Art of Prompting ChatGPT: Craft Prompts Like a Pro The Art of Prompting ChatGPT: Craft Prompts Like a Pro Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.

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We'll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.

In this episode, you’ll learn:

  • How to craft effective prompts to achieve desired outcomes while also avoiding  bias and emphasizing the importance of human review
  • The three crucial steps to crafting a great prompt
  • How creating a prompt library can help you and your team





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

We'll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.

In this episode, you’ll learn:

  • How to craft effective prompts to achieve desired outcomes while also avoiding  bias and emphasizing the importance of human review
  • The three crucial steps to crafting a great prompt
  • How creating a prompt library can help you and your team





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/722 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13595249 Fri, 15 Sep 2023 01:00:00 -0700 1080 722 full false Facebook Ads Q&A: Answering Your Top Ads Questions Facebook Ads Q&A: Answering Your Top Ads Questions Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today.

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In this episode, we’ll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targeting secondary audiences, and the importance of a simplified testing methodology.

But we’re not here just to talk about Facebook Ads concepts. Instead, we’ll answer your most pressing questions by citing practical examples and techniques. We’ll also go through a step-by-step demonstration of how to efficiently test your ads.

If you want to maximize the power of Facebook Ads for your online business, this episode offers a wealth of valuable tips, insights, and strategies. Join us as we answer your burning questions and uncover the secrets to achieving success with Facebook Ads.

In this episode, you’ll learn:

  • How to determine your ideal Facebook Ads budget based on data
  • The power of targeting secondary audiences 
  • A step-by-step process for simplified testing and optimizing your Facebook Ads





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, we’ll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targeting secondary audiences, and the importance of a simplified testing methodology.

But we’re not here just to talk about Facebook Ads concepts. Instead, we’ll answer your most pressing questions by citing practical examples and techniques. We’ll also go through a step-by-step demonstration of how to efficiently test your ads.

If you want to maximize the power of Facebook Ads for your online business, this episode offers a wealth of valuable tips, insights, and strategies. Join us as we answer your burning questions and uncover the secrets to achieving success with Facebook Ads.

In this episode, you’ll learn:

  • How to determine your ideal Facebook Ads budget based on data
  • The power of targeting secondary audiences 
  • A step-by-step process for simplified testing and optimizing your Facebook Ads





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/721 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13576200 Wed, 13 Sep 2023 01:00:00 -0700 2612 721 full false Get to Know Kwadwo [QUĀY.jo] The New Cohost Get to Know Kwadwo [QUĀY.jo] The New Cohost As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they’re exactly doing in their business. 

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In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. He co-hosted a number of our episodes while I was away. And today we feel it’s the right time to know more about Kwadwo. Take a moment to congratulate Kwadwo on Instagram!

 We discuss Kwadwo's adventurous journey, including his experiences living in China, managing Facebook ads, and his passion for foreign languages. We dive into his valuable insights on scaling businesses, overcoming challenges, and finding motivation in the darkest of times. 

Take inspiration from Kwadwo's unique perspectives and business acumen. You won't want to miss this episode. 

In this episode, you’ll learn:

  • Kwadwo's experiences living in China and managing online businesses
  • Insights on scaling businesses and finding motivation during challenging times
  • Valuable lessons on effective Facebook ad strategies and targeting





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they’re exactly doing in their business. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. He co-hosted a number of our episodes while I was away. And today we feel it’s the right time to know more about Kwadwo. Take a moment to congratulate Kwadwo on Instagram!

 We discuss Kwadwo's adventurous journey, including his experiences living in China, managing Facebook ads, and his passion for foreign languages. We dive into his valuable insights on scaling businesses, overcoming challenges, and finding motivation in the darkest of times. 

Take inspiration from Kwadwo's unique perspectives and business acumen. You won't want to miss this episode. 

In this episode, you’ll learn:

  • Kwadwo's experiences living in China and managing online businesses
  • Insights on scaling businesses and finding motivation during challenging times
  • Valuable lessons on effective Facebook ad strategies and targeting





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/720 Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie Buzzsprout-13559818 Mon, 11 Sep 2023 01:00:00 -0700 2257 720 full false 9 Lessons I Learned While On Sabbatical + New Co-Host! 9 Lessons I Learned While On Sabbatical + New Co-Host! After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you. 

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So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical  that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's future.

The break was more than just a breath of fresh air, it was also a period of reflection, renewal, and re-energizing.

Plus, I've got a BIG announcement for you that came to fruition over the break. 

In this episode, you’ll hear:

  • Updates on what I have accomplished and wanted to focus on during the sabbatical
  • 9 lessons I learned during my sabbatical
  • Introducing my new co-host!
  • How you might incorporate some of these insights that I had into your business and into your life





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical  that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's future.

The break was more than just a breath of fresh air, it was also a period of reflection, renewal, and re-energizing.

Plus, I've got a BIG announcement for you that came to fruition over the break. 

In this episode, you’ll hear:

  • Updates on what I have accomplished and wanted to focus on during the sabbatical
  • 9 lessons I learned during my sabbatical
  • Introducing my new co-host!
  • How you might incorporate some of these insights that I had into your business and into your life





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready Buzzsprout-13538545 Fri, 08 Sep 2023 01:00:00 -0700 2718 719 full false The Hidden SEO Trick That Can Double Your Email List | w/ Laura Abolos The Hidden SEO Trick That Can Double Your Email List | w/ Laura Abolos You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success. 

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Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, one of the best SEO travel blog experts, joins our conversation about the hidden SEO trick that can have a massive impact on your email list growth. 

We discuss why it's crucial to observe what others in your niche are doing and how you can use similar strategies without directly copying them. Laura also shares her personal journey as a travel blogger and how she and her partner have learned to navigate working together while constantly traveling. 

If you're looking to supercharge your email list and learn how to effectively implement SEO into your online business, this episode is a must-listen. Laura Abolos’ insights and experiences will inspire you to take action and see incredible results.

In this episode, you’ll learn:

  • The SEO trick to double your email list
  • What you need to look out for and emulate in your niche
  • Expert tips and insights in managing your online business





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Laura Peter’s Links:

]]> You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, one of the best SEO travel blog experts, joins our conversation about the hidden SEO trick that can have a massive impact on your email list growth. 

We discuss why it's crucial to observe what others in your niche are doing and how you can use similar strategies without directly copying them. Laura also shares her personal journey as a travel blogger and how she and her partner have learned to navigate working together while constantly traveling. 

If you're looking to supercharge your email list and learn how to effectively implement SEO into your online business, this episode is a must-listen. Laura Abolos’ insights and experiences will inspire you to take action and see incredible results.

In this episode, you’ll learn:

  • The SEO trick to double your email list
  • What you need to look out for and emulate in your niche
  • Expert tips and insights in managing your online business





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Laura Peter’s Links:

]]> https://www.rickmulready.com/718 Rick Mulready Buzzsprout-13529758 Wed, 06 Sep 2023 09:00:00 -0700 4296 718 full false Turning Small Launches into Big Wins: The Affiliate Method to 7x Your Course Revenue | w/ Laura Sprinkle Turning Small Launches into Big Wins: The Affiliate Method to 7x Your Course Revenue | w/ Laura Sprinkle You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just your typical copying and pasting of affiliate links. Rather, it’s this system that’s guaranteed to take you to the top of any affiliate leaderboard!

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‍‍ ‍‍ ‍‍

That’s why we're diving into the world of affiliate marketing with the amazing Laura Sprinkle, an Affiliate Partnership Strategist and creator of Rock Your Affiliate Program® (RYAP). She’s helped top companies establish profitable, long-term affiliate partnerships and programs.

In this episode, you'll learn how to attract and activate the right affiliates, amplify your course promotions, and appreciate your partners for their support. Plus, stick around until the end to discover the one key factor that's even more important than swipe files and training. Trust me, you don't want to miss this! 

If you're looking to scale your course revenue, attract valuable affiliates, and create a supportive network for your online business, this episode is a game changer. Tune in to discover the secrets of the affiliate method and learn how to 7x your course revenue. 

In this episode, you’ll learn:

  • The four phases of creating an effective affiliate program 
  • The importance of genuine connections and personalized partnership proposals
  • Strategies for attracting, activating, amplifying, and appreciating your affiliates






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura Sprinkle's Links:

]]> You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just your typical copying and pasting of affiliate links. Rather, it’s this system that’s guaranteed to take you to the top of any affiliate leaderboard!

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

That’s why we're diving into the world of affiliate marketing with the amazing Laura Sprinkle, an Affiliate Partnership Strategist and creator of Rock Your Affiliate Program® (RYAP). She’s helped top companies establish profitable, long-term affiliate partnerships and programs.

In this episode, you'll learn how to attract and activate the right affiliates, amplify your course promotions, and appreciate your partners for their support. Plus, stick around until the end to discover the one key factor that's even more important than swipe files and training. Trust me, you don't want to miss this! 

If you're looking to scale your course revenue, attract valuable affiliates, and create a supportive network for your online business, this episode is a game changer. Tune in to discover the secrets of the affiliate method and learn how to 7x your course revenue. 

In this episode, you’ll learn:

  • The four phases of creating an effective affiliate program 
  • The importance of genuine connections and personalized partnership proposals
  • Strategies for attracting, activating, amplifying, and appreciating your affiliates






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura Sprinkle's Links:

]]> https://www.rickmulready.com/717 Rick Mulready Buzzsprout-13488923 Wed, 30 Aug 2023 01:00:00 -0700 2673 717 full false How to Powerfully Attract Clients and Articulate Your Value When You Speak | w/ Heather Sager How to Powerfully Attract Clients and Articulate Your Value When You Speak | w/ Heather Sager Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience.

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‍‍ ‍‍ ‍‍

In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.   

If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.


In this episode, you'll hear:

  • The most obvious mistakes entrepreneurs make when speaking
  • The bridge metaphor in marketing and how it can help you guide your audience
  • The power of speaking with authenticity






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Heather Sager's Links:


]]> Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.   

If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.


In this episode, you'll hear:

  • The most obvious mistakes entrepreneurs make when speaking
  • The bridge metaphor in marketing and how it can help you guide your audience
  • The power of speaking with authenticity






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Heather Sager's Links:


]]> https://www.rickmulready.com/716 Rick Mulready Buzzsprout-13449414 Wed, 23 Aug 2023 01:00:00 -0700 2801 716 full false 3 Steps To Fix Your Funnel & Make More $$ The Next Time You Launch + Mind-Blowing Case Studies | w/ Brittany McBean 3 Steps To Fix Your Funnel & Make More $$ The Next Time You Launch + Mind-Blowing Case Studies | w/ Brittany McBean Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Get ready for an eye-opening journey into the world of launches, funnels, and all things online marketing. If you've been puzzled by declining conversion rates and engagement, fret not, because we're diving headfirst into solutions that can turn the tide for your business!

In this episode, you'll hear:

  • Understanding the current landscape of launches, funnels, and online marketing 
  • Diagnosing specific problems and finding tailored solutions
  • Real-world launch strategies that achieved record-breaking numbers in 2023
  • Fixing audience and offer problems for better results
  • Creating compelling copy and the power of storytelling in marketing






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany McBean's Links:

]]> Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Get ready for an eye-opening journey into the world of launches, funnels, and all things online marketing. If you've been puzzled by declining conversion rates and engagement, fret not, because we're diving headfirst into solutions that can turn the tide for your business!

In this episode, you'll hear:

  • Understanding the current landscape of launches, funnels, and online marketing 
  • Diagnosing specific problems and finding tailored solutions
  • Real-world launch strategies that achieved record-breaking numbers in 2023
  • Fixing audience and offer problems for better results
  • Creating compelling copy and the power of storytelling in marketing






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany McBean's Links:

]]> https://www.rickmulready.com/715 Rick Mulready Buzzsprout-13408328 Wed, 16 Aug 2023 01:00:00 -0700 2433 715 full false What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts.

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In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.

As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That’s because Travis tailors how he can help each business that comes to him! 

If you’re ready to pivot from your mistakes and make your business profitable while genuinely serving people, you’re in the right place!

In this episode, you’ll learn:

  • Real-life advice for pre-launching and validating business ideas
  • Ideas on pivoting businesses that best suit you
  • How Travis scaled a podcast production agency in six months
  • The changes in the podcasting landscape you should be aware of
  • Delivering and overperforming for your clients
  • Podcasting tips and secrets from the podcast expert






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Travis Albritton’s Links:

]]> While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.

As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That’s because Travis tailors how he can help each business that comes to him! 

If you’re ready to pivot from your mistakes and make your business profitable while genuinely serving people, you’re in the right place!

In this episode, you’ll learn:

  • Real-life advice for pre-launching and validating business ideas
  • Ideas on pivoting businesses that best suit you
  • How Travis scaled a podcast production agency in six months
  • The changes in the podcasting landscape you should be aware of
  • Delivering and overperforming for your clients
  • Podcasting tips and secrets from the podcast expert






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Travis Albritton’s Links:

]]> https://www.rickmulready.com/714 Rick Mulready Buzzsprout-13360775 Wed, 09 Aug 2023 01:00:00 -0700 3631 714 full false Little Known SEO Tips to Increase Traffic to Your Site | w/Laura Peters Little Known SEO Tips to Increase Traffic to Your Site | w/Laura Peters Hey there! Welcome back to another exciting episode of “The Art of Online Business”. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog. 

Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.

From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.

In this episode, you'll hear:

  • The Journey to Success (02:15): Join us as Laura takes us through her journey of building Mike and Laura Travel .com from scratch. Learn how they analyze traffic growth, conversion rates, and the cost-effectiveness of their written content and keyword research.
  • Harnessing Data for Victory (10:42): Discover the power of data-driven decision-making. Laura reveals how they use a data box dashboard to track the most traffic-inducing blog posts and optimize their resources page. Learn how data can be a game-changer for your online business. 
  • Keyword Kingdom (20:30): Keyword research is the cornerstone of SEO. Laura shares her tips and tricks for meticulous keyword research and how it plays a vital role in attracting the right audience to their website. 
  • The Future is Now - AI in SEO (32:18): Brace yourselves for the exciting possibilities of AI in blogging and SEO. Laura unveils the potential of AI tools crafting SEO-optimized articles and discusses the importance of fact-checking when using these innovative tools. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Laura Peter's Links:

]]> Hey there! Welcome back to another exciting episode of “The Art of Online Business”. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog. 

Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.

From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.

In this episode, you'll hear:

  • The Journey to Success (02:15): Join us as Laura takes us through her journey of building Mike and Laura Travel .com from scratch. Learn how they analyze traffic growth, conversion rates, and the cost-effectiveness of their written content and keyword research.
  • Harnessing Data for Victory (10:42): Discover the power of data-driven decision-making. Laura reveals how they use a data box dashboard to track the most traffic-inducing blog posts and optimize their resources page. Learn how data can be a game-changer for your online business. 
  • Keyword Kingdom (20:30): Keyword research is the cornerstone of SEO. Laura shares her tips and tricks for meticulous keyword research and how it plays a vital role in attracting the right audience to their website. 
  • The Future is Now - AI in SEO (32:18): Brace yourselves for the exciting possibilities of AI in blogging and SEO. Laura unveils the potential of AI tools crafting SEO-optimized articles and discusses the importance of fact-checking when using these innovative tools. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Laura Peter's Links:

]]> https://www.rickmulready.com/713 Rick Mulready Buzzsprout-13314838 Wed, 02 Aug 2023 01:00:00 -0700 2502 713 full false Embrace the Chaos: Navigating Team and Leadership Challenges | w/Katrina Ubell Embrace the Chaos: Navigating Team and Leadership Challenges | w/Katrina Ubell Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructured her team and shifted power dynamics to her favor.

Leadership and team management can be a challenging journey, but Katrina Ubell's story of resilience and growth is a true inspiration.

In this episode, you'll hear:

  • Evolution of Leadership (03:15) - Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team's success.
  • Navigating Power Dynamics (11:45) - Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of overcoming fears of abandonment and people-pleasing to claim her rightful place as a leader.
  • The Role of Trust and Responsibility (19:30) - Explore the vital role of trust in effective leadership and how taking total responsibility for results drives a team to success. Learn from Katrina's candid insights on fostering trust and accountability among team members.
  • Embracing Growth and Convictions (28:10) - Katrina reflects on her rock-bottom moments and how they became catalysts for her personal growth and business evolution. Gain valuable lessons on managing customer expectations, prioritizing tasks, and addressing internal issues without compromising your convictions. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Katrina Ubell's Links:

]]> Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructured her team and shifted power dynamics to her favor.

Leadership and team management can be a challenging journey, but Katrina Ubell's story of resilience and growth is a true inspiration.

In this episode, you'll hear:

  • Evolution of Leadership (03:15) - Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team's success.
  • Navigating Power Dynamics (11:45) - Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of overcoming fears of abandonment and people-pleasing to claim her rightful place as a leader.
  • The Role of Trust and Responsibility (19:30) - Explore the vital role of trust in effective leadership and how taking total responsibility for results drives a team to success. Learn from Katrina's candid insights on fostering trust and accountability among team members.
  • Embracing Growth and Convictions (28:10) - Katrina reflects on her rock-bottom moments and how they became catalysts for her personal growth and business evolution. Gain valuable lessons on managing customer expectations, prioritizing tasks, and addressing internal issues without compromising your convictions. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Katrina Ubell's Links:

]]> https://www.rickmulready.com/712 Rick Mulready Buzzsprout-13275844 Wed, 26 Jul 2023 01:00:00 -0700 2754 712 full false PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.

Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.

In this episode, you'll hear:

  • Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.
  • Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.
  • Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.
  • Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.

PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Gloria Chou's Links:

]]> Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.

Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.

In this episode, you'll hear:

  • Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.
  • Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.
  • Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.
  • Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.

PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Gloria Chou's Links:

]]> https://www.rickmulready.com/711 Rick Mulready Buzzsprout-13248742 Wed, 19 Jul 2023 01:00:00 -0700 1409 711 full false How She's Getting < $5 Leads for Her LIVE Launches | w/ Neill Williams How She's Getting < $5 Leads for Her LIVE Launches | w/ Neill Williams Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spill the beans on her approach and the changes she made to her workshop format. Get ready to take notes because Neill drops some serious knowledge bombs!

In this episode, you'll hear:

  • The power of clarity in live launches: Neill explains why having a clear message and purpose is crucial for a successful live launch. She shares her strategies for simplifying content and delivering value in shorter timeframes.
  • Unique aspects of Neill's live workshops: One of the things that sets Neil's workshops apart is her use of a private Slack channel for participant support. She explains how this added level of engagement and community-building has contributed to her success.
  • Mastering Facebook and Instagram ads: Neill dives into the world of ads and shares her insights on campaign setup, targeting the right audience, and the importance of testing and optimizing. If you've been struggling with ads, this is the episode for you!
  • The 100k Funnel program: Neill also highlights her 100k Funnel program, designed specifically for coaches who want to automate their marketing funnels. She shares how this program can help coaches drive traffic to their programs and become more visible in the online space.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill William's Links:

]]> Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spill the beans on her approach and the changes she made to her workshop format. Get ready to take notes because Neill drops some serious knowledge bombs!

In this episode, you'll hear:

  • The power of clarity in live launches: Neill explains why having a clear message and purpose is crucial for a successful live launch. She shares her strategies for simplifying content and delivering value in shorter timeframes.
  • Unique aspects of Neill's live workshops: One of the things that sets Neil's workshops apart is her use of a private Slack channel for participant support. She explains how this added level of engagement and community-building has contributed to her success.
  • Mastering Facebook and Instagram ads: Neill dives into the world of ads and shares her insights on campaign setup, targeting the right audience, and the importance of testing and optimizing. If you've been struggling with ads, this is the episode for you!
  • The 100k Funnel program: Neill also highlights her 100k Funnel program, designed specifically for coaches who want to automate their marketing funnels. She shares how this program can help coaches drive traffic to their programs and become more visible in the online space.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill William's Links:

]]> https://www.rickmulready.com/710 Rick Mulready Buzzsprout-13200767 Wed, 12 Jul 2023 01:00:00 -0700 2926 710 full false Embracing the Muck Embracing the Muck In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and difficulties along the way.

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‍‍ ‍‍ ‍‍

In this episode, we're going to talk about something that every entrepreneur faces at some point - challenges and difficulties. Yep, those pesky roadblocks that can sometimes make us want to throw in the towel. But fear not, my friends, because today I'm going to show you why embracing these challenges is actually the key to unlocking your true potential as an online entrepreneur.

To illustrate this point, I'm going to share not one, but two inspiring stories from members of my accelerator program who faced some serious obstacles in their businesses. These stories will not only motivate you, but also provide you with practical strategies to overcome your own challenges.

So, if you're ready to learn how to overcome obstacles and achieve success as an online entrepreneur, this episode is a must-listen. Get ready to be inspired, motivated, and equipped with the tools you need to navigate the challenges of entrepreneurship.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and difficulties along the way.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, we're going to talk about something that every entrepreneur faces at some point - challenges and difficulties. Yep, those pesky roadblocks that can sometimes make us want to throw in the towel. But fear not, my friends, because today I'm going to show you why embracing these challenges is actually the key to unlocking your true potential as an online entrepreneur.

To illustrate this point, I'm going to share not one, but two inspiring stories from members of my accelerator program who faced some serious obstacles in their businesses. These stories will not only motivate you, but also provide you with practical strategies to overcome your own challenges.

So, if you're ready to learn how to overcome obstacles and achieve success as an online entrepreneur, this episode is a must-listen. Get ready to be inspired, motivated, and equipped with the tools you need to navigate the challenges of entrepreneurship.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/709 Rick Mulready Buzzsprout-13162835 Wed, 05 Jul 2023 01:00:00 -0700 751 709 full false The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a successful copywriter and founder of The Copy Chat. We talked about the importance of messaging and inclusivity in online summits, and Marissa's unique approach to hosting them.
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Marissa's approach to hosting online summits is truly unique and impactful. She emphasizes the need for specificity and personalization in pitches to potential speakers, as well as the importance of maintaining the integrity and reputation of the event. Her summits have raised over $100,000 for organizations like the Headstrong Project, and she believes that giving back and creating a community that supports each other's growth is key to success.

In this episode, you'll learn:

  • The importance of messaging and inclusivity in online summits
  • Marissa's unique approach to hosting summits, including a charitable component and a focus on community building
  • Tips for crafting iconic copy that attracts clients, makes money, and creates a massive movement online
  • The power of specificity and personalization in pitches to potential speakers

If you're struggling to create a clear message for your business or want to learn more about hosting successful online summits, this episode is for you.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Marisa Corcoran's Links:

]]> Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a successful copywriter and founder of The Copy Chat. We talked about the importance of messaging and inclusivity in online summits, and Marissa's unique approach to hosting them.
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Marissa's approach to hosting online summits is truly unique and impactful. She emphasizes the need for specificity and personalization in pitches to potential speakers, as well as the importance of maintaining the integrity and reputation of the event. Her summits have raised over $100,000 for organizations like the Headstrong Project, and she believes that giving back and creating a community that supports each other's growth is key to success.

In this episode, you'll learn:

  • The importance of messaging and inclusivity in online summits
  • Marissa's unique approach to hosting summits, including a charitable component and a focus on community building
  • Tips for crafting iconic copy that attracts clients, makes money, and creates a massive movement online
  • The power of specificity and personalization in pitches to potential speakers

If you're struggling to create a clear message for your business or want to learn more about hosting successful online summits, this episode is for you.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Marisa Corcoran's Links:

]]> https://www.rickmulready.com/708 Rick Mulready Buzzsprout-13113940 Wed, 28 Jun 2023 01:00:00 -0700 3073 708 full false Stuck in Neutral: The Hidden Dangers of Holding on to an Employee for Too Long Stuck in Neutral: The Hidden Dangers of Holding on to an Employee for Too Long Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing with underperforming employees. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

As a CEO, I know firsthand how difficult it can be to address underperformance in the workplace. However, I've learned that taking action is crucial for the success of the business. In this episode, I'll be sharing some actionable advice on how to identify signs of underperformance, communicate effectively, and put performance plans in place.

In this episode, you'll learn:

  • Signs of underperformance: We'll discuss some common signs that an employee may be underperforming, such as missed deadlines, poor quality work, and lack of engagement. It's important to be able to identify these signs early on so that you can take action before the situation gets worse.
  • Communicating effectively: We'll talk about how to have difficult conversations with underperforming employees in a way that is respectful and productive. This includes setting clear expectations, providing specific feedback, and listening to the employee's perspective.
  • Putting performance plans in place: We'll discuss how to create a performance improvement plan that is tailored to the employee's specific needs and goals. This includes setting measurable objectives, providing support and resources, and regularly checking in on progress.

 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing with underperforming employees. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

As a CEO, I know firsthand how difficult it can be to address underperformance in the workplace. However, I've learned that taking action is crucial for the success of the business. In this episode, I'll be sharing some actionable advice on how to identify signs of underperformance, communicate effectively, and put performance plans in place.

In this episode, you'll learn:

  • Signs of underperformance: We'll discuss some common signs that an employee may be underperforming, such as missed deadlines, poor quality work, and lack of engagement. It's important to be able to identify these signs early on so that you can take action before the situation gets worse.
  • Communicating effectively: We'll talk about how to have difficult conversations with underperforming employees in a way that is respectful and productive. This includes setting clear expectations, providing specific feedback, and listening to the employee's perspective.
  • Putting performance plans in place: We'll discuss how to create a performance improvement plan that is tailored to the employee's specific needs and goals. This includes setting measurable objectives, providing support and resources, and regularly checking in on progress.

 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/707 Rick Mulready Buzzsprout-13072641 Wed, 21 Jun 2023 01:00:00 -0700 1403 707 full false Safeguard Your Success: Essential Legal Tips For Each Stage of Your Online Business | w/ Braden Drake Safeguard Your Success: Essential Legal Tips For Each Stage of Your Online Business | w/ Braden Drake Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attorney who specializes in helping online business owners with legal and tax issues.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

We dive deep into the layers of protection that online business owners need to consider, from getting started to scaling up. Braden shares her expertise on the importance of insurance, contracts, LLC formation, and paying quarterly taxes.

In this episode, you'll learn:

  • The importance of having insurance for your online business, and the different types of insurance you should consider
  • How to properly structure your business as an LLC, and the benefits of doing so
  • The benefits of filing taxes as an S Corp, and how it can save you money
  • The importance of having contracts in place with clients and contractors, and what to include in those contracts
  • How to properly classify workers as employees or contractors, and the legal implications of misclassification

Braden also shares some great resources for online business owners, including her Contract Club, podcast, book, and website where you can learn more about legal and tax issues. 
 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Braden Drake's Links:

]]> Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attorney who specializes in helping online business owners with legal and tax issues.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

We dive deep into the layers of protection that online business owners need to consider, from getting started to scaling up. Braden shares her expertise on the importance of insurance, contracts, LLC formation, and paying quarterly taxes.

In this episode, you'll learn:

  • The importance of having insurance for your online business, and the different types of insurance you should consider
  • How to properly structure your business as an LLC, and the benefits of doing so
  • The benefits of filing taxes as an S Corp, and how it can save you money
  • The importance of having contracts in place with clients and contractors, and what to include in those contracts
  • How to properly classify workers as employees or contractors, and the legal implications of misclassification

Braden also shares some great resources for online business owners, including her Contract Club, podcast, book, and website where you can learn more about legal and tax issues. 
 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Braden Drake's Links:

]]> https://www.rickmulready.com/706 Rick Mulready Buzzsprout-13030175 Wed, 14 Jun 2023 01:00:00 -0700 2413 706 full false How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success.

In this episode, you'll learn:

  • Shannon's approach to creating successful content on TikTok
  • The importance of storytelling and using keywords on the platform
  • How to repurpose content for maximum impact
  • Shannon's simple and organic sales funnel on TikTok
  • Using KPIs to track success on the platform
  • Shannon's guide for understanding the algorithm and creating a successful bio on Instagram
  • Her membership program, Social Squad Society


If you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights.
 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Shannon McKinstrie's Links:

]]> Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. 

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Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success.

In this episode, you'll learn:

  • Shannon's approach to creating successful content on TikTok
  • The importance of storytelling and using keywords on the platform
  • How to repurpose content for maximum impact
  • Shannon's simple and organic sales funnel on TikTok
  • Using KPIs to track success on the platform
  • Shannon's guide for understanding the algorithm and creating a successful bio on Instagram
  • Her membership program, Social Squad Society


If you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights.
 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Shannon McKinstrie's Links:

]]> https://www.rickmulready.com/705 Rick Mulready Buzzsprout-12986824 Wed, 07 Jun 2023 01:00:00 -0700 2955 full false Google Analytics 4: What You Need to Know/Do About It | w/ Kwadwo Sampany-Kessie Google Analytics 4: What You Need to Know/Do About It | w/ Kwadwo Sampany-Kessie Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!

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Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns.

We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies.

Throughout the episode, we cover a range of topics, including:

  • The benefits of Google Analytics 4 and why it's important to install it before the deadline
  • How to measure traffic sources and optimize sales pages and email campaigns with GA4
  • Kwadwo's expertise in setting up analytics dashboards for his clients
  • How to schedule a chat with Kwadwo and improve your marketing strategies


 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns.

We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies.

Throughout the episode, we cover a range of topics, including:

  • The benefits of Google Analytics 4 and why it's important to install it before the deadline
  • How to measure traffic sources and optimize sales pages and email campaigns with GA4
  • Kwadwo's expertise in setting up analytics dashboards for his clients
  • How to schedule a chat with Kwadwo and improve your marketing strategies


 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/704 Rick Mulready Buzzsprout-12946164 Wed, 31 May 2023 01:00:00 -0700 751 704 full false The Family First Entrepreneur | w/Steve Chou The Family First Entrepreneur | w/Steve Chou Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, "The Family First Entrepreneur." 

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Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses. 

In our conversation, Steve shares some valuable insights on how he manages to balance his work and family life, and how he has been able to build successful online businesses. 

In this episode, you’ll learn:

  • Setting boundaries: Steve emphasizes the importance of setting boundaries and finding ways to automate and delegate tasks to free up time. He shares some practical tips on how to do this effectively.
  • Marketing strategy: Steve shares his marketing strategy for his e-commerce business, which involves framing ordinary products in a unique way and creating content around topics related to his target audience. He explains how this approach has helped him stand out in a crowded market.
  • Redefining success: Steve and I discuss the prevalent goal of hitting the seven-figure mark and the importance of redefining success for oneself. Steve shares his own definition of success and how he has been able to achieve it.


 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Steve Chou's Links:

]]> Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, "The Family First Entrepreneur." 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses. 

In our conversation, Steve shares some valuable insights on how he manages to balance his work and family life, and how he has been able to build successful online businesses. 

In this episode, you’ll learn:

  • Setting boundaries: Steve emphasizes the importance of setting boundaries and finding ways to automate and delegate tasks to free up time. He shares some practical tips on how to do this effectively.
  • Marketing strategy: Steve shares his marketing strategy for his e-commerce business, which involves framing ordinary products in a unique way and creating content around topics related to his target audience. He explains how this approach has helped him stand out in a crowded market.
  • Redefining success: Steve and I discuss the prevalent goal of hitting the seven-figure mark and the importance of redefining success for oneself. Steve shares his own definition of success and how he has been able to achieve it.


 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Steve Chou's Links:

]]> https://www.rickmulready.com/703 Rick Mulready Buzzsprout-12893796 Wed, 24 May 2023 01:00:00 -0700 2660 703 full false Facebook/IG Ads: How Do You Know When You're Ready to Scale? | w/ Kwadwo Sampany-Kessie Facebook/IG Ads: How Do You Know When You're Ready to Scale? | w/ Kwadwo Sampany-Kessie In this episode of The Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach.

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‍‍ ‍‍ ‍‍

Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. He also talks about his website,  where he offers hourly ad strategy calls and other services to help businesses improve their ads and funnels.

In this episode, you'll learn:

  • How to know when to scale your ads: Kwadwo shares his tips on when to increase your ad spend and how to do it effectively without wasting money. 
  • Metrics to look for when scaling ads:  Kwadwo breaks down the key metrics to track when scaling your ads, including cost per lead and return on ad spend. 
  • Lowering cost per lead:  Kwadwo shares his strategies for reducing the cost per lead and optimizing your ad campaigns for better results. 
  • Optimizing the sales funnel: Kwadwo discusses the importance of having a solid sales funnel and how to optimize it for maximum conversions. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode of The Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. He also talks about his website,  where he offers hourly ad strategy calls and other services to help businesses improve their ads and funnels.

In this episode, you'll learn:

  • How to know when to scale your ads: Kwadwo shares his tips on when to increase your ad spend and how to do it effectively without wasting money. 
  • Metrics to look for when scaling ads:  Kwadwo breaks down the key metrics to track when scaling your ads, including cost per lead and return on ad spend. 
  • Lowering cost per lead:  Kwadwo shares his strategies for reducing the cost per lead and optimizing your ad campaigns for better results. 
  • Optimizing the sales funnel: Kwadwo discusses the importance of having a solid sales funnel and how to optimize it for maximum conversions. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/702 Rick Mulready Buzzsprout-12851377 Wed, 17 May 2023 01:00:00 -0700 657 701 full false What This AI Expert Is REALLY Excited About for Businesses | w/ Rachel Woods What This AI Expert Is REALLY Excited About for Businesses | w/ Rachel Woods Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook and co-founder of The AI Exchange, to discuss the current state and potential of AI tools.

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Rachel shares her experience working on Facebook and Instagram ads and explains the role of a data scientist. She also talks about the limitations of current AI capabilities and the exciting developments to come in the next 6 to 18 months.

Throughout the episode, Rachel and I discuss the use of AI in various tools and products, its potential for automating tasks and improving customer support, and the importance of understanding AI literacy and data privacy.

In this episode, you'll learn:

  • The role of a data scientist in creating effective Facebook and Instagram ads
  • The limitations of current AI capabilities and the potential for future developments
  • The use of AI in automating tasks and improving customer support
  • The importance of understanding AI literacy and data privacy 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Rachel Woods's Links:

]]> Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook and co-founder of The AI Exchange, to discuss the current state and potential of AI tools.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Rachel shares her experience working on Facebook and Instagram ads and explains the role of a data scientist. She also talks about the limitations of current AI capabilities and the exciting developments to come in the next 6 to 18 months.

Throughout the episode, Rachel and I discuss the use of AI in various tools and products, its potential for automating tasks and improving customer support, and the importance of understanding AI literacy and data privacy.

In this episode, you'll learn:

  • The role of a data scientist in creating effective Facebook and Instagram ads
  • The limitations of current AI capabilities and the potential for future developments
  • The use of AI in automating tasks and improving customer support
  • The importance of understanding AI literacy and data privacy 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Rachel Woods's Links:

]]> Rick Mulready Buzzsprout-12806378 Wed, 10 May 2023 01:00:00 -0700 2435 full false Introducing PickRicksBrain AI: Get Coaching from Me 24/7/365! Introducing PickRicksBrain AI: Get Coaching from Me 24/7/365! As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful online business. And now, with "Pick Rick's Brain," I'm bringing my expertise to you in a whole new way.

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This chatbot has been designed to answer your burning questions about online business, using my coaching style and tone of voice. And the best part? It's available 24/7 for a nominal fee.

In this episode, I'll be sharing all the details about "Pick Rick's Brain," including how it works, what you can expect, and how you can become one of the 100 pilot users to provide feedback on the experience.

In this episode, you'll hear:

  • What inspired me to create "Pick Rick's Brain" and how it differs from other chatbots on the market
  • How the chatbot works and what types of questions it can answer
  • The benefits of becoming a pilot user and how you can lock in the $10 per month rate for as long as you want
  • How to provide feedback on the experience and help shape the future of "Pick Rick's Brain"





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful online business. And now, with "Pick Rick's Brain," I'm bringing my expertise to you in a whole new way.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

This chatbot has been designed to answer your burning questions about online business, using my coaching style and tone of voice. And the best part? It's available 24/7 for a nominal fee.

In this episode, I'll be sharing all the details about "Pick Rick's Brain," including how it works, what you can expect, and how you can become one of the 100 pilot users to provide feedback on the experience.

In this episode, you'll hear:

  • What inspired me to create "Pick Rick's Brain" and how it differs from other chatbots on the market
  • How the chatbot works and what types of questions it can answer
  • The benefits of becoming a pilot user and how you can lock in the $10 per month rate for as long as you want
  • How to provide feedback on the experience and help shape the future of "Pick Rick's Brain"





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/700 Rick Mulready Buzzsprout-12754878 Wed, 03 May 2023 01:00:00 -0700 779 700 full false What's Working RIGHT NOW With Facebook Ads | w/ Kwadwo Sampany-Kessie What's Working RIGHT NOW With Facebook Ads | w/ Kwadwo Sampany-Kessie Let’s talk Facebook ads. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Kwadwo Sampany-Kessie specializes in Facebook ads and something that separates him from other Facebook ad managers is his ability to go deep into analytics and to be able to show you what's actually working and use those analytics to make decisions about what to do with your ad campaigns. 

I invited him on the show to talk to you about what's working right now with Facebook ads. And I will tell you, you are probably going to be disappointed because, teaser, it's not some flashy funnel hack. What’s working today is tried and true. 

What you’ll hear in this episode will set you up for success with Facebook ads in the future. 

Kwadwo [QUĀY.jo] helps course creators and coaches create more profit with less hustle in their online businesses. He specializes in managing Facebook ads and funnel fixing services so his clients can get more business!


In this episode, you’ll learn:

  • The types of people Kwadwo works with on Facebook ads
  • Why well-researched ad copy is so important for Facebook ads success
  • The number of ads in your ad set and what is most successful
  • Why Google Analytics will give you the best data for your ads
  • What to look at inside your funnel to maximize your ads
  • The conversion rate you’ll want with your landing page
  • What to look at  if people aren’t showing up for your webinar
  • How you can research your audience
  • What Kwadwo tests when testing ads





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let’s talk Facebook ads. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Kwadwo Sampany-Kessie specializes in Facebook ads and something that separates him from other Facebook ad managers is his ability to go deep into analytics and to be able to show you what's actually working and use those analytics to make decisions about what to do with your ad campaigns. 

I invited him on the show to talk to you about what's working right now with Facebook ads. And I will tell you, you are probably going to be disappointed because, teaser, it's not some flashy funnel hack. What’s working today is tried and true. 

What you’ll hear in this episode will set you up for success with Facebook ads in the future. 

Kwadwo [QUĀY.jo] helps course creators and coaches create more profit with less hustle in their online businesses. He specializes in managing Facebook ads and funnel fixing services so his clients can get more business!


In this episode, you’ll learn:

  • The types of people Kwadwo works with on Facebook ads
  • Why well-researched ad copy is so important for Facebook ads success
  • The number of ads in your ad set and what is most successful
  • Why Google Analytics will give you the best data for your ads
  • What to look at inside your funnel to maximize your ads
  • The conversion rate you’ll want with your landing page
  • What to look at  if people aren’t showing up for your webinar
  • How you can research your audience
  • What Kwadwo tests when testing ads





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/699 Rick Mulready Buzzsprout-12675378 Fri, 28 Apr 2023 01:00:00 -0700 3127 699 full false How to Use the 100K Ads & Funnel Framework™️ to Sell Out Your Coaching Program | w/Neill Williams How to Use the 100K Ads & Funnel Framework™️ to Sell Out Your Coaching Program | w/Neill Williams If you’re a brand new coach looking for clients or are a more established coach looking for more automated ways to find leads that turn into clients, then this episode is going to be for you. 

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Rejoining me on this episode of Art of Online Business is long-time guest Neill Williams. She is one of the coaches in my Accelerator coaching program and she helps coaches sell out their own programs!

She’s going to teach us her 100K Ads & Funnel Framework™️ for selling out your coaching program. There are five elements of this framework and when you actually follow the steps, even the ones that seem obvious, you’ll see that this stuff really does work. 

I want you to take what you learn in this episode and implement it. 

Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast (https://www.neillwilliams.com/podcast), and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.

Now, she helps too-busy high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill Williams Links:

]]> If you’re a brand new coach looking for clients or are a more established coach looking for more automated ways to find leads that turn into clients, then this episode is going to be for you. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Rejoining me on this episode of Art of Online Business is long-time guest Neill Williams. She is one of the coaches in my Accelerator coaching program and she helps coaches sell out their own programs!

She’s going to teach us her 100K Ads & Funnel Framework™️ for selling out your coaching program. There are five elements of this framework and when you actually follow the steps, even the ones that seem obvious, you’ll see that this stuff really does work. 

I want you to take what you learn in this episode and implement it. 

Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast (https://www.neillwilliams.com/podcast), and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.

Now, she helps too-busy high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill Williams Links:

]]> http://www.rickmulready.com/698 Rick Mulready Buzzsprout-12687424 Wed, 26 Apr 2023 01:00:00 -0700 2736 698 full false I'm Taking a Sabbatical (What, When, Why) I'm Taking a Sabbatical (What, When, Why) In this episode of Art of Online Business, I’m getting super vulnerable and peeling back the curtains so you can see what’s going on at the Rick Mulready headquarters. In this special episode, I’m sharing why I decided to take a sabbatical from my business for my own mental well-being. 

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‍‍ ‍‍ ‍‍

This wasn’t an easy decision to make. But the truth is, I’m always my own worst critic and this is a necessary next step for my health. I’ve been struggling with burnout for several months now, and after feeling mentally and physically exhausted every day, I decided this is what I need to do. 

I always talk about prioritizing and focusing on your health and your family above all else. It's the foundational business principle and one that I'm always trying to help others with. This is why I’m doing this for myself now and what you can expect from me going forward. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode of Art of Online Business, I’m getting super vulnerable and peeling back the curtains so you can see what’s going on at the Rick Mulready headquarters. In this special episode, I’m sharing why I decided to take a sabbatical from my business for my own mental well-being. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

This wasn’t an easy decision to make. But the truth is, I’m always my own worst critic and this is a necessary next step for my health. I’ve been struggling with burnout for several months now, and after feeling mentally and physically exhausted every day, I decided this is what I need to do. 

I always talk about prioritizing and focusing on your health and your family above all else. It's the foundational business principle and one that I'm always trying to help others with. This is why I’m doing this for myself now and what you can expect from me going forward. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/697 Rick Mulready Buzzsprout-12651476 Fri, 21 Apr 2023 01:00:00 -0700 1125 697 full false The Invisible Struggle: Navigating Mental Health as an Entrepreneur | w/ Shulamit Ber Levtov The Invisible Struggle: Navigating Mental Health as an Entrepreneur | w/ Shulamit Ber Levtov In this episode of Art of Online Business, I’m talking about an extremely important topic that I feel is underserved and needs to be talked about more. That topic is mental health as an entrepreneur and our emotional well-being. 

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‍‍ ‍‍ ‍‍

If you've ever struggled with your mental health or emotional well-being as an entrepreneur, this episode is going to be for you. I sat down with Shulamit Ber Levtov, the Entrepreneur’s Therapist, to dive into this important topic. 

Shulamit is the Entrepreneurs' Therapist. She works with (mostly women) business owners to care for their mental and emotional well-being in an era of relentless stressors that can make you lose your shit on the daily.

Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching, and somatic tools to support women's mental health and personal growth.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Shulamit Ber Levtov Links: 

]]> In this episode of Art of Online Business, I’m talking about an extremely important topic that I feel is underserved and needs to be talked about more. That topic is mental health as an entrepreneur and our emotional well-being. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

If you've ever struggled with your mental health or emotional well-being as an entrepreneur, this episode is going to be for you. I sat down with Shulamit Ber Levtov, the Entrepreneur’s Therapist, to dive into this important topic. 

Shulamit is the Entrepreneurs' Therapist. She works with (mostly women) business owners to care for their mental and emotional well-being in an era of relentless stressors that can make you lose your shit on the daily.

Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching, and somatic tools to support women's mental health and personal growth.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Shulamit Ber Levtov Links: 

]]> https://www.rickmulready.com/696 Rick Mulready Buzzsprout-12638821 Wed, 19 Apr 2023 01:00:00 -0700 2524 696 full false ChatGPT Prompting Tips: Navigating Your Way to Better Outcomes ChatGPT Prompting Tips: Navigating Your Way to Better Outcomes Let’s talk about how you can get better outcomes with AI. 

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‍‍ ‍‍ ‍‍

Recently, we talked about how you can use ChatGPT and other AI tools to streamline your work. In this episode of Art of Online Business, I’m sharing some of my best prompting tips to get what you want from AI. So basically, I’m sharing how to ask ChatGPT to get what you’re looking for. 


I’ve said it before, but AI can have a huge impact on your business and give you so much time back if you use it correctly, and it all starts with how you prompt it. 


The results you get will be dependent on how you ask and how much detail you give it. These tips will help you determine what details you need to include for the best results. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let’s talk about how you can get better outcomes with AI. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Recently, we talked about how you can use ChatGPT and other AI tools to streamline your work. In this episode of Art of Online Business, I’m sharing some of my best prompting tips to get what you want from AI. So basically, I’m sharing how to ask ChatGPT to get what you’re looking for. 


I’ve said it before, but AI can have a huge impact on your business and give you so much time back if you use it correctly, and it all starts with how you prompt it. 


The results you get will be dependent on how you ask and how much detail you give it. These tips will help you determine what details you need to include for the best results. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/695 Rick Mulready Buzzsprout-12638209 Fri, 14 Apr 2023 01:00:00 -0700 1935 695 full false Time-Saving Content Creation: How to Use ChatGPT and AI Tools for Faster Production Time-Saving Content Creation: How to Use ChatGPT and AI Tools for Faster Production Ready to speed up your content creation? 

In this episode of Art of Online Business, I’m talking about one of my favorite topics right now, ChatGPT. 
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I want to share how you can incorporate ChatGPT and other AI tools into your marketing workflow to not only speed up how long they take, but also spark creativity in your work.

AI tools are incredibly helpful for content creation when used correctly. There are multiple tools that you can use for so many different aspects of your business, and utilizing them to their full potential can make a huge difference in your workflow and save you tons of time. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> Ready to speed up your content creation? 

In this episode of Art of Online Business, I’m talking about one of my favorite topics right now, ChatGPT. 
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I want to share how you can incorporate ChatGPT and other AI tools into your marketing workflow to not only speed up how long they take, but also spark creativity in your work.

AI tools are incredibly helpful for content creation when used correctly. There are multiple tools that you can use for so many different aspects of your business, and utilizing them to their full potential can make a huge difference in your workflow and save you tons of time. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> https://www.rickmulready.com/694 Rick Mulready Buzzsprout-12596261 Wed, 12 Apr 2023 01:00:00 -0700 2937 694 full false Ask Rick: As the CEO, Do I Have to Make ALL the Decisions? Ask Rick: As the CEO, Do I Have to Make ALL the Decisions? It’s time to talk about decision-making as a CEO. 

Should you be making all the decisions for your business, or is it time to start sharing that responsibility?

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The problem with holding on to all the decision-making is that it doesn’t leave enough time for you to make the strategic, high-level decisions that move your business forward.

This is something I struggled with early in my business, and I’ve come to realize that a lot of other business owners struggle with it too. Transitioning from an entrepreneur running the business day-to-day to a CEO who delegates day-to-day tasks is challenging but super important if you want your business to continue to grow.

Let’s get into it.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It’s time to talk about decision-making as a CEO. 

Should you be making all the decisions for your business, or is it time to start sharing that responsibility?

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The problem with holding on to all the decision-making is that it doesn’t leave enough time for you to make the strategic, high-level decisions that move your business forward.

This is something I struggled with early in my business, and I’ve come to realize that a lot of other business owners struggle with it too. Transitioning from an entrepreneur running the business day-to-day to a CEO who delegates day-to-day tasks is challenging but super important if you want your business to continue to grow.

Let’s get into it.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/693 Rick Mulready Buzzsprout-12588111 Fri, 07 Apr 2023 01:00:00 -0700 1294 693 full false A Bestseller in the Making: Secrets to Publishing Your First Book | w/Jamie Sears A Bestseller in the Making: Secrets to Publishing Your First Book | w/Jamie Sears Have you ever thought about writing a book and maybe even getting it published?
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In this episode, Jamie Sears is handing you the blueprint for the publishing process. To celebrate the release of her book, How to Love Teaching Again, Jamie is sharing what it’s really like to go through the publishing process. 

She’s opening up about the writing process, working with editors, choosing a cover design, and negotiating when she had to fight for things she wanted to keep in the book. 

I’m excited about the book, and I’m excited to have Jamie on the podcast. If you’re curious about the book publishing process, this is for you. 

Jamie Sears is a fun-loving mom, wife, entrepreneur, and forever teacher at heart. She is also the author of How to Love Teaching Again. After several years in the classroom, her passion to make teaching fun and effective for students and teachers alike inspired her to start Not So Wimpy Teacher. Now she has the honor of serving hundreds of thousands of teachers around the world by providing easy-to-use, hands-on resources and engaging professional development that help students to love learning and teachers to love teaching.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sears’ Links: 

]]> Have you ever thought about writing a book and maybe even getting it published?
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, Jamie Sears is handing you the blueprint for the publishing process. To celebrate the release of her book, How to Love Teaching Again, Jamie is sharing what it’s really like to go through the publishing process. 

She’s opening up about the writing process, working with editors, choosing a cover design, and negotiating when she had to fight for things she wanted to keep in the book. 

I’m excited about the book, and I’m excited to have Jamie on the podcast. If you’re curious about the book publishing process, this is for you. 

Jamie Sears is a fun-loving mom, wife, entrepreneur, and forever teacher at heart. She is also the author of How to Love Teaching Again. After several years in the classroom, her passion to make teaching fun and effective for students and teachers alike inspired her to start Not So Wimpy Teacher. Now she has the honor of serving hundreds of thousands of teachers around the world by providing easy-to-use, hands-on resources and engaging professional development that help students to love learning and teachers to love teaching.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sears’ Links: 

]]> https://www.rickmulready.com/692 Rick Mulready Buzzsprout-12542577 Wed, 05 Apr 2023 01:00:00 -0700 2587 692 full false What Would Rick Do?: How Do I Know if the KPIs Are “Reasonable” for My Team? What Would Rick Do?: How Do I Know if the KPIs Are “Reasonable” for My Team? Have you ever struggled to set Key Performance Indicators (KPIs) for your team or wondered if your KPIs are reasonable?

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In this episode, we delve deeper into the world of KPIs and their crucial role in the success of your online business. Whether you're an online course creator, have a membership-based business, or are an online coach, understanding how to set and track KPIs is essential for achieving your goals. 


By the end of this episode, you'll have a solid understanding of how KPIs can serve as the foundation for your online business's growth and success. You'll be equipped with practical tips and strategies for setting and tracking KPIs effectively and ensuring that you and your team are aligned, motivated, and focused on achieving your business objectives.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you ever struggled to set Key Performance Indicators (KPIs) for your team or wondered if your KPIs are reasonable?

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‍‍ ‍‍ ‍‍

In this episode, we delve deeper into the world of KPIs and their crucial role in the success of your online business. Whether you're an online course creator, have a membership-based business, or are an online coach, understanding how to set and track KPIs is essential for achieving your goals. 


By the end of this episode, you'll have a solid understanding of how KPIs can serve as the foundation for your online business's growth and success. You'll be equipped with practical tips and strategies for setting and tracking KPIs effectively and ensuring that you and your team are aligned, motivated, and focused on achieving your business objectives.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/691 Rick Mulready Buzzsprout-12550452 Fri, 31 Mar 2023 01:00:00 -0700 1243 691 full false Cutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity Griffin Cutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity Griffin Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast

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Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experiments with her ad spend budget, and how she uses a mini offer to build her waitlist between enrollment periods. 


Kaity Griffin is a Google Ads expert, trainer, and systems geek.

She is the Founder and Head Trainer at specialist Google Ads agency kaitygriffin.com, where she teaches digital marketers, agency teams, and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.


A leader in the Google Ads space, Kaity’s specialty is taking complex technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. She's passionate about storytelling through data and numbers and using that insight to make profitable decisions.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Kaity Griffin’s Links: 

]]> Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experiments with her ad spend budget, and how she uses a mini offer to build her waitlist between enrollment periods. 


Kaity Griffin is a Google Ads expert, trainer, and systems geek.

She is the Founder and Head Trainer at specialist Google Ads agency kaitygriffin.com, where she teaches digital marketers, agency teams, and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.


A leader in the Google Ads space, Kaity’s specialty is taking complex technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. She's passionate about storytelling through data and numbers and using that insight to make profitable decisions.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Kaity Griffin’s Links: 

]]> https://www.rickmulready.com/690 Rick Mulready Buzzsprout-12534830 Wed, 29 Mar 2023 01:00:00 -0700 2937 690 full false When Revenue Goals Turn Toxic When Revenue Goals Turn Toxic Let’s talk about revenue goals. 

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In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or our lifestyle?


I hit the $1 M mark and realized that it wasn’t as fulfilling as I thought it would be. In fact, my pursuit of this goal took a toll on my mental and physical health and my relationships.


I hope this episode challenges you to rethink your revenue goals and align them with your values and your lifestyle. Instead of chasing after an arbitrary number, try to think about what we truly need to live the life we want and create a business that supports that. 


Ask yourself why you have the revenue goal you do and consider the exercise shared in this episode to create a more meaningful goal that aligns with your values and lifestyle.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let’s talk about revenue goals. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or our lifestyle?


I hit the $1 M mark and realized that it wasn’t as fulfilling as I thought it would be. In fact, my pursuit of this goal took a toll on my mental and physical health and my relationships.


I hope this episode challenges you to rethink your revenue goals and align them with your values and your lifestyle. Instead of chasing after an arbitrary number, try to think about what we truly need to live the life we want and create a business that supports that. 


Ask yourself why you have the revenue goal you do and consider the exercise shared in this episode to create a more meaningful goal that aligns with your values and lifestyle.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/689 Rick Mulready Buzzsprout-12502022 Fri, 24 Mar 2023 01:00:00 -0700 918 689 full false The Secret to Writing Case Studies That Actually Sell | w/Brittany Herzberg The Secret to Writing Case Studies That Actually Sell | w/Brittany Herzberg Are you utilizing case studies in your business? 

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In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. 

Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.

Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.

She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it is to craft messaging with intention, highlight the client experience, and strategically use your clients’ words. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittany Herzberg’s Links:

]]> Are you utilizing case studies in your business? 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. 

Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.

Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.

She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it is to craft messaging with intention, highlight the client experience, and strategically use your clients’ words. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Brittany Herzberg’s Links:

]]> http://www.rickmulready.com/688 Rick Mulready Buzzsprout-12432157 Wed, 22 Mar 2023 01:00:00 -0700 2918 688 full false AI: Not Just a "Nice to Have" Anymore AI: Not Just a "Nice to Have" Anymore Are you using AI in your business yet? 

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In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology.


There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you haven’t yet taken the time to understand it and understand what the possibilities really are, I truly think this is critical for the future success of your business. 


I firmly believe that if you aren’t at the very least educating yourself on AI and what it can do for you, along with the risks associated with it, you’re going to get left behind. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you using AI in your business yet? 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology.


There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you haven’t yet taken the time to understand it and understand what the possibilities really are, I truly think this is critical for the future success of your business. 


I firmly believe that if you aren’t at the very least educating yourself on AI and what it can do for you, along with the risks associated with it, you’re going to get left behind. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/687 Rick Mulready Buzzsprout-12447910 Fri, 17 Mar 2023 01:00:00 -0700 598 687 full false Why a Funnel Isn't Enough: Unlocking What ACTUALLY Sells Out Your Coaching Program | w/Neill Williams Why a Funnel Isn't Enough: Unlocking What ACTUALLY Sells Out Your Coaching Program | w/Neill Williams Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business.

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I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel. 


I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and has had a good deal of success with her own funnels. 


Whether you are a coach or have a course or membership, this episode is going to be really helpful for you if you’re looking to optimize your funnel for maximum sales. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Neill Williams’ Links: 

  • Visit Neill’s website
  • Check out Neill’s $100K Funnel Program
  • Listen to the previous episode with Neill 
]]> Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel. 


I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and has had a good deal of success with her own funnels. 


Whether you are a coach or have a course or membership, this episode is going to be really helpful for you if you’re looking to optimize your funnel for maximum sales. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Neill Williams’ Links: 

  • Visit Neill’s website
  • Check out Neill’s $100K Funnel Program
  • Listen to the previous episode with Neill 
]]> http://www.rickmulready.com/686 Rick Mulready Buzzsprout-12415736 Wed, 15 Mar 2023 01:00:00 -0700 2782 686 full false Why YouTube is the Ultimate Platform for Finding Paying Clients | w/Karin Carr Why YouTube is the Ultimate Platform for Finding Paying Clients | w/Karin Carr Are you using YouTube to find paying clients? 

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In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients. 


Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15-year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. 


The success of her YouTube channel led her to begin training other agents on how to have similar results and in July 2018 her coaching program, YouTube for Agents was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.


YouTube is an amazing way to grow your business because it helps you build trust with your ideal audience. You don’t have to be a realtor to use these amazing tips to grow your business. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Karin Carr’s Links:

]]> Are you using YouTube to find paying clients? 

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In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients. 


Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15-year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. 


The success of her YouTube channel led her to begin training other agents on how to have similar results and in July 2018 her coaching program, YouTube for Agents was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.


YouTube is an amazing way to grow your business because it helps you build trust with your ideal audience. You don’t have to be a realtor to use these amazing tips to grow your business. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Karin Carr’s Links:

]]> https://www.rickmulready.com/685 Rick Mulready Buzzsprout-12408165 Fri, 10 Mar 2023 01:00:00 -0800 1189 685 full false From Zero to $25K/mo: How to Create a Passive Income Stream with Niche Sites | w/Kristin Hanes From Zero to $25K/mo: How to Create a Passive Income Stream with Niche Sites | w/Kristin Hanes What do you think about passive income? 

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Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you.


In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything. 


Kristin Hanes is a former radio news journalist and now publisher at the Wayward Home, where she teaches people how to live an alternative lifestyle in a campervan, RV, sailboat or tiny home. Kristin built her niche site from the ground up knowing nothing about online business, and five years later, averages 400,000 monthly pageviews, reaches 2.5 million people per year and brings in six figures of revenue. Kristin splits her time between a Sprinter van in the U.S. and a sailboat in Mexico. Her first foray into tiny living was in a Toyota Prius, in which she lived for four months with her partner, Tom.


Kristin creates truly passive income every single month while being a digital nomad and now she’s showing others how to do what she does. She really is proof that creating a niche site is a great way to generate income while working as much or as little as you want.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kristin Hanes Links:

]]> What do you think about passive income? 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you.


In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything. 


Kristin Hanes is a former radio news journalist and now publisher at the Wayward Home, where she teaches people how to live an alternative lifestyle in a campervan, RV, sailboat or tiny home. Kristin built her niche site from the ground up knowing nothing about online business, and five years later, averages 400,000 monthly pageviews, reaches 2.5 million people per year and brings in six figures of revenue. Kristin splits her time between a Sprinter van in the U.S. and a sailboat in Mexico. Her first foray into tiny living was in a Toyota Prius, in which she lived for four months with her partner, Tom.


Kristin creates truly passive income every single month while being a digital nomad and now she’s showing others how to do what she does. She really is proof that creating a niche site is a great way to generate income while working as much or as little as you want.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kristin Hanes Links:

]]> https://www.rickmulready.com/684 Rick Mulready Buzzsprout-12369862 Wed, 08 Mar 2023 01:00:00 -0800 2800 684 full false Ask Rick: How Do I Verify if My Evergreen Funnel Is Working? Ask Rick: How Do I Verify if My Evergreen Funnel Is Working? How do you know if your evergreen funnel is working?

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In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working. 


This question can be tricky to answer if you don’t have all of the pieces to the puzzle. It can be overwhelming to look at the entire funnel at once. To make it easier, we need to look at each piece of the funnel and see where the actual breakdowns are. 


By collecting the right data and getting the whole picture, you can begin to optimize your funnel to increase your revenue. That is the foundation that you need to scale your business. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> How do you know if your evergreen funnel is working?

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In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working. 


This question can be tricky to answer if you don’t have all of the pieces to the puzzle. It can be overwhelming to look at the entire funnel at once. To make it easier, we need to look at each piece of the funnel and see where the actual breakdowns are. 


By collecting the right data and getting the whole picture, you can begin to optimize your funnel to increase your revenue. That is the foundation that you need to scale your business. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/683 Rick Mulready Buzzsprout-12347366 Fri, 03 Mar 2023 01:00:00 -0800 1058 683 full false 10 Ways Your Values Can Drive Your Online Business Success 10 Ways Your Values Can Drive Your Online Business Success Let’s talk about business values.

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Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think. 


When you’re living through your values and making business decisions through your values, it can completely drive your online business success. Not only does it impact your revenue, but it also has a huge impact on your happiness. 


Our values allow us to differentiate ourselves from others and guide how we show up in our business and interact with others. In this episode of Art of Online Business, I’m sharing 10 ways your values can drive your online business success. 


It’s not always easy, but you become so much freer in your business when you make decisions through the lens of your values. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let’s talk about business values.

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‍‍ ‍‍ ‍‍

Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think. 


When you’re living through your values and making business decisions through your values, it can completely drive your online business success. Not only does it impact your revenue, but it also has a huge impact on your happiness. 


Our values allow us to differentiate ourselves from others and guide how we show up in our business and interact with others. In this episode of Art of Online Business, I’m sharing 10 ways your values can drive your online business success. 


It’s not always easy, but you become so much freer in your business when you make decisions through the lens of your values. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/682 Rick Mulready Buzzsprout-12322965 Wed, 01 Mar 2023 01:00:00 -0800 2377 682 full false The Power of CONTEXT In Your Team’s Success The Power of CONTEXT In Your Team’s Success Let’s talk about context when it comes to your team. 

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One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business. 


We all want our team members to be more involved and enrolled in our business, but how do we do it? No one will ever care about your business as much as you do, but you can likely get them more involved than they already are with a simple shift in how you approach assigning tasks for your team members. 


In this episode, I’m sharing ways that you can give your team context and why it enrolls them into your business even more by creating a culture that allows them to bring their ideas to the table and understand their importance. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let’s talk about context when it comes to your team. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business. 


We all want our team members to be more involved and enrolled in our business, but how do we do it? No one will ever care about your business as much as you do, but you can likely get them more involved than they already are with a simple shift in how you approach assigning tasks for your team members. 


In this episode, I’m sharing ways that you can give your team context and why it enrolls them into your business even more by creating a culture that allows them to bring their ideas to the table and understand their importance. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/681 Rick Mulready Buzzsprout-12268783 Fri, 24 Feb 2023 01:00:00 -0800 786 681 full false The Rise of AI and Its Effect on SEO: What You Need to Know | w/Gert Mellak The Rise of AI and Its Effect on SEO: What You Need to Know | w/Gert Mellak With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google. 

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In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business. 


Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.


Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Gert Mellak’s Links: 

]]> With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business. 


Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.


Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Gert Mellak’s Links: 

]]> https://www.rickmulready.com/680 Rick Mulready Buzzsprout-12261125 Wed, 22 Feb 2023 01:00:00 -0800 3370 680 full false How to Get An INSTANT Pulse On Your Team's Workload How to Get An INSTANT Pulse On Your Team's Workload Are you wondering how you can find out how your team is feeling about their workload? 

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In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool. 


This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer for me in my business. It allows me to quickly and easily find out what my team's workload looks like and find out if they need more or less work or if they are in a good place. 


I encourage you to incorporate this concept into your business. It’s a super simple way to get a good idea of how your team is feeling. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you wondering how you can find out how your team is feeling about their workload? 

‍‍ ‍‍ ‍‍

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In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool. 


This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer for me in my business. It allows me to quickly and easily find out what my team's workload looks like and find out if they need more or less work or if they are in a good place. 


I encourage you to incorporate this concept into your business. It’s a super simple way to get a good idea of how your team is feeling. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/679 Rick Mulready Buzzsprout-12243104 Fri, 17 Feb 2023 01:00:00 -0800 354 679 full false TikTok (Organic) Marketing: How to Grow Your Business In 2023 | w/Keenya Kelly TikTok (Organic) Marketing: How to Grow Your Business In 2023 | w/Keenya Kelly Let’s talk TikTok.

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It’s been a little while since we have talked about TikTok on the show and in this episode of Art of Online Business, I invited one of my Accelerator members, Keenya Kelly, back onto the show to share what’s working with TikTok today, what she’s hearing from the people at TikTok, and how we can make video creation as easy as possible. 


Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.


In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.

Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.


If you aren’t on board with TikTok yet, you’re definitely going to want to tune into this episode so you can see how powerful this organic marketing strategy really is. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Keenya Kelly’s Links: 

]]> Let’s talk TikTok.

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It’s been a little while since we have talked about TikTok on the show and in this episode of Art of Online Business, I invited one of my Accelerator members, Keenya Kelly, back onto the show to share what’s working with TikTok today, what she’s hearing from the people at TikTok, and how we can make video creation as easy as possible. 


Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.


In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.

Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.


If you aren’t on board with TikTok yet, you’re definitely going to want to tune into this episode so you can see how powerful this organic marketing strategy really is. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Keenya Kelly’s Links: 

]]> https://www.rickmulready.com/678 Rick Mulready Buzzsprout-12243768 Wed, 15 Feb 2023 01:00:00 -0800 2704 678 full false How to Jumpstart Your Sales & Marketing in 15 Minutes How to Jumpstart Your Sales & Marketing in 15 Minutes As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future. 

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In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us. 


In this quick tip episode of Art of Online Business, I’m diving into why this is so important and how you can use this information to jumpstart your marketing efforts and fine-tune your message to attract more clients or customers. 


Your audience is going through changes all the time, and if you don’t follow along with those changes, it’s going to be harder to stay relevant to them. When we solve the current pain points of our ideal audience, we can grow both our business and our impact as a result. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us. 


In this quick tip episode of Art of Online Business, I’m diving into why this is so important and how you can use this information to jumpstart your marketing efforts and fine-tune your message to attract more clients or customers. 


Your audience is going through changes all the time, and if you don’t follow along with those changes, it’s going to be harder to stay relevant to them. When we solve the current pain points of our ideal audience, we can grow both our business and our impact as a result. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/677 Rick Mulready Buzzsprout-12212829 Fri, 10 Feb 2023 01:00:00 -0800 838 677 full false How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett | a Nov 2021 Classic How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett | a Nov 2021 Classic Do you know how to legally protect your membership? 
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In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership. 

Autumn Witt Boyd works with influencers to help them protect their members and avoid costly legal mistakes while scaling their businesses.

I talk with Autumn and Chanteé Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.

Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. 

Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Autumn Witt Boyd’s Links: 


Chanteé Hallett’s Links: 

]]> Do you know how to legally protect your membership? 
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‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership. 

Autumn Witt Boyd works with influencers to help them protect their members and avoid costly legal mistakes while scaling their businesses.

I talk with Autumn and Chanteé Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.

Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. 

Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Autumn Witt Boyd’s Links: 


Chanteé Hallett’s Links: 

]]> https://www.rickmulready.com/676 Rick Mulready Buzzsprout-12149118 Wed, 08 Feb 2023 01:00:00 -0800 3790 676 full false Coaching Call: Should She or Shouldn't She? Crafting a New Launch for Her Membership Coaching Call: Should She or Shouldn't She? Crafting a New Launch for Her Membership What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it? 

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In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new launch that she is thinking about doing for her audience. 


Hallie Sherman is a speech pathologist devoted to helping other SLPs succeed through low prep, engaging therapy options that keep their students motivated.


She, like many of us,  wants to grow her business and have a bigger impact. But sometimes we, as business owners, start to think about what could happen if it doesn’t work out. There’s a mindset piece that can get in the way of our success. 


It’s important to remember, when you approach your business as if you couldn’t lose, you will win no matter what, and that’s the theme of this episode. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:




Hallie’s Links:

]]> What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it? 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new launch that she is thinking about doing for her audience. 


Hallie Sherman is a speech pathologist devoted to helping other SLPs succeed through low prep, engaging therapy options that keep their students motivated.


She, like many of us,  wants to grow her business and have a bigger impact. But sometimes we, as business owners, start to think about what could happen if it doesn’t work out. There’s a mindset piece that can get in the way of our success. 


It’s important to remember, when you approach your business as if you couldn’t lose, you will win no matter what, and that’s the theme of this episode. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:




Hallie’s Links:

]]> https://www.rickmulready.com/675 Rick Mulready Buzzsprout-12170899 Fri, 03 Feb 2023 01:00:00 -0800 1047 675 full false 6 Mind-Blowing AI Tools That Will Save You a TON of Time 6 Mind-Blowing AI Tools That Will Save You a TON of Time The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind. 
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In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up in the future - it’s already here. 

We can either choose to ignore it and call it scary or we can choose to embrace it and see how it can help our business. I really believe that this can streamline a lot of things that we do in our businesses. I have always prided myself on not chasing shiny new objects, but I don’t think this is a shiny object. This is something I don’t think we should be missing out on. 

There are so many ways that we can use these tools that are helpful to us as entrepreneurs, and this is only scratching the surface so I recommend you try it out for yourself.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up in the future - it’s already here. 

We can either choose to ignore it and call it scary or we can choose to embrace it and see how it can help our business. I really believe that this can streamline a lot of things that we do in our businesses. I have always prided myself on not chasing shiny new objects, but I don’t think this is a shiny object. This is something I don’t think we should be missing out on. 

There are so many ways that we can use these tools that are helpful to us as entrepreneurs, and this is only scratching the surface so I recommend you try it out for yourself.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/674 Rick Mulready Buzzsprout-12157191 Wed, 01 Feb 2023 01:00:00 -0800 2629 674 full false Coaching Call: A HUGE Breakthrough That Changes Everything | w/Laura Peters Coaching Call: A HUGE Breakthrough That Changes Everything | w/Laura Peters On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members.   This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com.   Laura and her husband are travel bloggers who teach other people how to be travel bloggers.  

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Not too long ago, Laura’s business was ruling everything in her life.  She was working 80 hours a week, was super unhappy, and had no systems or processes in her business.    

As you will hear in this short episode, everything has completely turned around in her business.   She is off the charts happy and is working less than she ever has before.  

The main thing I want you to take away from today’s coaching call is the mindset shifts Laura’s made and how it’s shifted her business in tremendous ways. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members.   This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com.   Laura and her husband are travel bloggers who teach other people how to be travel bloggers.  

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Not too long ago, Laura’s business was ruling everything in her life.  She was working 80 hours a week, was super unhappy, and had no systems or processes in her business.    

As you will hear in this short episode, everything has completely turned around in her business.   She is off the charts happy and is working less than she ever has before.  

The main thing I want you to take away from today’s coaching call is the mindset shifts Laura’s made and how it’s shifted her business in tremendous ways. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/673 Rick Mulready Buzzsprout-12128394 Fri, 27 Jan 2023 01:00:00 -0800 1238 673 full false How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. 
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Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming. 

If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches. 

TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for.  A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses with integrity and ease so they can bring in their favorite clients without suffering from burnout or hating the process.  

TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want and the voice behind the podcasts, Breaking Protocol, and Coaching & Conversations. When she is not handling business, you can find her singing karaoke or enjoying the white sands and beautiful blue waters of Mexico which she currently calls home.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




TaVona Denise’s  Links: 

]]> If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. 
‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming. 

If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches. 

TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for.  A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses with integrity and ease so they can bring in their favorite clients without suffering from burnout or hating the process.  

TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want and the voice behind the podcasts, Breaking Protocol, and Coaching & Conversations. When she is not handling business, you can find her singing karaoke or enjoying the white sands and beautiful blue waters of Mexico which she currently calls home.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




TaVona Denise’s  Links: 

]]> http://www.rickmulready.com/672 Rick Mulready Buzzsprout-12077259 Wed, 25 Jan 2023 01:00:00 -0800 2696 672 full false Ask Rick: What's My Role As CEO? Ask Rick: What's My Role As CEO? In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business. 

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So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your business. This is when you block off time on your schedule to focus only on CEO things. You create space to be intentional and work through things in your business that need your attention. 


This really is like a secret weapon for growth in your business, and you guys let me know that this really resonated with you. I heard from many listeners that they really needed to hear that. 


I’m expanding on CEO responsibilities today and taking you through some high-level questions you should be thinking about and sharing a list of responsibilities that you should focus on as the CEO of your business.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your business. This is when you block off time on your schedule to focus only on CEO things. You create space to be intentional and work through things in your business that need your attention. 


This really is like a secret weapon for growth in your business, and you guys let me know that this really resonated with you. I heard from many listeners that they really needed to hear that. 


I’m expanding on CEO responsibilities today and taking you through some high-level questions you should be thinking about and sharing a list of responsibilities that you should focus on as the CEO of your business.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/671 Rick Mulready Buzzsprout-12062422 Fri, 20 Jan 2023 01:00:00 -0800 1375 671 full false How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. 

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This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. 


I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically. 


Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.


Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good at long-format copy to do that. In this episode, Kris explains how to write stellar copy that hooks your audience from the start in less time.  






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Kris Jones’ Links: 


]]> In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. 

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This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. 


I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically. 


Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.


Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good at long-format copy to do that. In this episode, Kris explains how to write stellar copy that hooks your audience from the start in less time.  






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Kris Jones’ Links: 


]]> http://www.rickmulready.com/670 Rick Mulready Buzzsprout-12009562 Wed, 18 Jan 2023 01:00:00 -0800 2847 670 full false How to Ethically Sell In the DMs (Scripts Included) | w/Kendra Perry How to Ethically Sell In the DMs (Scripts Included) | w/Kendra Perry In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business. 

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In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in selling her online programs through direct messages and she's sharing her top tips today. 


Some people do this in a way that is spammy and not in alignment with most people’s values. However, the way Kendra does it is really ethically sound and within her values, and she does such a good job with it. 


So in this episode, she’s sharing how she generates organic leads from the following she already has and some of the scripts that she uses when DMing people to talk to them and learn more about them.

Kendra is a former multiple 6-figure Functional Health Practitioner turned online business mentor for Wellness Coaches and Practitioners. She is on a mission to help coaches go from broke AF to having highly profitable and fulfilling virtual practices.

She is the creator of Health Coach Accelerator™ which helps coaches and practitioners making under 5K/month online to DOUBLE or TRIPLE their income in 180-days or less. 

Kendra has been featured in Arianna Huffington’s Thrive Global, CEO Blog Nation and Authority Magazine for her expertise in sales.

When she isn’t getting fired up about business & marketing, you will find her indulging in her love of skiing, mountain biking and camping in the remote mountains of beautiful British Columbia, Canada.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Kendra Perry’s Links: 

]]> In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in selling her online programs through direct messages and she's sharing her top tips today. 


Some people do this in a way that is spammy and not in alignment with most people’s values. However, the way Kendra does it is really ethically sound and within her values, and she does such a good job with it. 


So in this episode, she’s sharing how she generates organic leads from the following she already has and some of the scripts that she uses when DMing people to talk to them and learn more about them.

Kendra is a former multiple 6-figure Functional Health Practitioner turned online business mentor for Wellness Coaches and Practitioners. She is on a mission to help coaches go from broke AF to having highly profitable and fulfilling virtual practices.

She is the creator of Health Coach Accelerator™ which helps coaches and practitioners making under 5K/month online to DOUBLE or TRIPLE their income in 180-days or less. 

Kendra has been featured in Arianna Huffington’s Thrive Global, CEO Blog Nation and Authority Magazine for her expertise in sales.

When she isn’t getting fired up about business & marketing, you will find her indulging in her love of skiing, mountain biking and camping in the remote mountains of beautiful British Columbia, Canada.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Kendra Perry’s Links: 

]]> https://www.rickmulready.com/669 Rick Mulready Buzzsprout-11987325 Fri, 13 Jan 2023 01:00:00 -0800 1358 669 full false From $0 to $100K in 93 days | w/ Neill Williams From $0 to $100K in 93 days | w/ Neill Williams In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. 

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This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.


For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program. 


This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


 

Neill Williams Links: 

]]> In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.


For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program. 


This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


 

Neill Williams Links: 

]]> http://www.rickmulready.com/668 Rick Mulready Buzzsprout-11978094 Wed, 11 Jan 2023 01:00:00 -0800 3704 668 full false Are You Creating Your Business Around Your Life? | a Dec 2021 Classic Are You Creating Your Business Around Your Life? | a Dec 2021 Classic Are you creating your business around your life? Or, are you creating your life around your business?
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On today’s quick tip episode of Art of Online Business, I want to share a classic replay of an episode from December 2021. In this episode, I dive into how you can make sure that you are planning your business around your life.  A lot of people do the opposite, and I want to help you reverse that. 


The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.

It’s a lesson I don’t want you to learn the hard way.

I had to go through a serious period of burnout in my business before I realized my priorities needed to change.

From a revenue standpoint, things were going great. Behind the scenes, things were not going well in terms of my health.


I realized I needed to start creating my business around my life. When I made that mindset shift, everything started to change for the better. My physical and mental health and my relationships all improved.

Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Neill Williams' Links:


]]> Are you creating your business around your life? Or, are you creating your life around your business?
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On today’s quick tip episode of Art of Online Business, I want to share a classic replay of an episode from December 2021. In this episode, I dive into how you can make sure that you are planning your business around your life.  A lot of people do the opposite, and I want to help you reverse that. 


The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.

It’s a lesson I don’t want you to learn the hard way.

I had to go through a serious period of burnout in my business before I realized my priorities needed to change.

From a revenue standpoint, things were going great. Behind the scenes, things were not going well in terms of my health.


I realized I needed to start creating my business around my life. When I made that mindset shift, everything started to change for the better. My physical and mental health and my relationships all improved.

Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Neill Williams' Links:


]]> https://www.rickmulready.com/667 Rick Mulready Buzzsprout-11937620 Fri, 06 Jan 2023 01:00:00 -0800 1401 667 full false 9 Thoughts On What's Ahead for 2023 9 Thoughts On What's Ahead for 2023 Happy New Year! 

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This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I’m not sharing any forecasts or predictions. It’s hard to predict anything that will happen. So what I’m going to do instead in this episode of Art of Online Business is share nine thoughts on what’s ahead for 2023. 


Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way. 


Along with those nine thoughts, I’m also sharing a bonus thought that is crucial because if you don’t have it, it’s going to be very hard to be successful in your business or it’s going to take much longer for you to be successful.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Happy New Year! 

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This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I’m not sharing any forecasts or predictions. It’s hard to predict anything that will happen. So what I’m going to do instead in this episode of Art of Online Business is share nine thoughts on what’s ahead for 2023. 


Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way. 


Along with those nine thoughts, I’m also sharing a bonus thought that is crucial because if you don’t have it, it’s going to be very hard to be successful in your business or it’s going to take much longer for you to be successful.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/666 Rick Mulready Buzzsprout-11944295 Wed, 04 Jan 2023 01:00:00 -0800 3654 666 full false My Exact Business Plan for 2023 My Exact Business Plan for 2023 Happy New Year! 

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In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did. 


The problem was that I didn’t focus enough on the basics of my business in 2022. I didn’t give marketing the attention that I should have. I also didn’t focus on list building, getting on other podcasts, email marketing, or social media like I feel I should have. 


So today, I’m sharing the things that I plan to do in 2023 to get back to the basics as well as some other things I will be doing to add more simplicity to my business. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Happy New Year! 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did. 


The problem was that I didn’t focus enough on the basics of my business in 2022. I didn’t give marketing the attention that I should have. I also didn’t focus on list building, getting on other podcasts, email marketing, or social media like I feel I should have. 


So today, I’m sharing the things that I plan to do in 2023 to get back to the basics as well as some other things I will be doing to add more simplicity to my business. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/665 Rick Mulready Buzzsprout-11919873 Fri, 30 Dec 2022 01:00:00 -0800 2064 665 full false My Biggest Lessons and Takeaways of 2022 My Biggest Lessons and Takeaways of 2022 How did your business do in 2022?

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I’ve had some pretty big lessons and takeaways during this year and in this episode of Art of Online Business, I want to share them with you. As a result of these lessons, I have some plans for how I’m going to be moving forward in 2023, and I’ll be sharing those in the next episode. 


To be honest, this year wasn’t as strong of a year in business as last year, and I learned a lot from it. A big one is that you need to be consistently planting seeds, or marketing, whether things are going well in your business or not. Aside from this podcast, I didn’t do as much marketing, and that taught me a lot. 


You can’t control what happens in your business, but you can control your thoughts about it and what you do with the lessons you learn. I’m sharing more about this lesson and the others that I had this year so that you can see how I’m planning to move forward in my business and start the next year off strong. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> How did your business do in 2022?

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‍‍ ‍‍ ‍‍

I’ve had some pretty big lessons and takeaways during this year and in this episode of Art of Online Business, I want to share them with you. As a result of these lessons, I have some plans for how I’m going to be moving forward in 2023, and I’ll be sharing those in the next episode. 


To be honest, this year wasn’t as strong of a year in business as last year, and I learned a lot from it. A big one is that you need to be consistently planting seeds, or marketing, whether things are going well in your business or not. Aside from this podcast, I didn’t do as much marketing, and that taught me a lot. 


You can’t control what happens in your business, but you can control your thoughts about it and what you do with the lessons you learn. I’m sharing more about this lesson and the others that I had this year so that you can see how I’m planning to move forward in my business and start the next year off strong. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/664 Rick Mulready Buzzsprout-11905145 Wed, 28 Dec 2022 01:00:00 -0800 1781 664 full false $1M From a $297 Course in Less Than 2 Years | w/Jessica Berk $1M From a $297 Course in Less Than 2 Years | w/Jessica Berk Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that. 

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In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches. 


In this episode, she’s here to share exactly what she does, how she does it, and how she got to where she is today. You’ll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more. 


When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.


Everyone talks about sleep struggles when you have a baby, but no one was talking about the sleep struggles that happen when kids get bigger!


So, she learned everything she could about toddler development and behavior and got certified as a sleep coach.


She's spent the last 7 years perfecting a foolproof framework, the REST Method™, to turn kids into independent sleepers.


And she's successfully helped thousands of parents with even the most strong-willed kids get them to bed happily before 8pm and sleeping soundly 10 - 12 hours through the night – with no wake ups.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jessica Berk’s Links: 

]]> Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches. 


In this episode, she’s here to share exactly what she does, how she does it, and how she got to where she is today. You’ll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more. 


When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.


Everyone talks about sleep struggles when you have a baby, but no one was talking about the sleep struggles that happen when kids get bigger!


So, she learned everything she could about toddler development and behavior and got certified as a sleep coach.


She's spent the last 7 years perfecting a foolproof framework, the REST Method™, to turn kids into independent sleepers.


And she's successfully helped thousands of parents with even the most strong-willed kids get them to bed happily before 8pm and sleeping soundly 10 - 12 hours through the night – with no wake ups.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jessica Berk’s Links: 

]]> https://www.rickmulready.com/663 Rick Mulready Buzzsprout-11874687 Wed, 21 Dec 2022 01:00:00 -0800 2797 663 full false Pricing, Wealth Building & Your Relationship with Money | a Dec 2021 Classic w/ Jacquette Timmons Pricing, Wealth Building & Your Relationship with Money | a Dec 2021 Classic w/ Jacquette Timmons In this episode of Art of Online Business, we are tapping into a classic episode from last year. It’s a conversation that I had with Jacquette Timmons on the topic of pricing, wealth building, and your relationship with money. When it originally aired, it was so well-received that I knew I had to share it again. 

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Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money - you manage your choices around money.


In addition to being an author ("Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate”) and frequent blogger, Jacquette is also the creator of Pricing Made Human®. PMH is designed to help entrepreneurs and small business owners tackle the question, "What should I charge for this?," from all sides: the financial, the emotional, and the personal, so they can price more confidently, and strategically, and end up with a thriving business and thriving life. She also hosts The Comfort Circle™ - a dinner series where she hosts discussions about money, business, and life over food and wine - and the podcast, "More Than Money."


Jacquette holds an MBA in finance from Fordham University’s Graduate School of Business and an undergrad in marketing from the Fashion Institute of Technology. A combination she credits, in part, for being able to blend her analytical mind and creative spirit in service to help her clients shift how they look at money; how they perceive its role in their life; and how they give it direction. She lives in Brooklyn, NY, and can be seen running in Prospect Park most days of the week.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jacquette Timmons’ Links:

]]> In this episode of Art of Online Business, we are tapping into a classic episode from last year. It’s a conversation that I had with Jacquette Timmons on the topic of pricing, wealth building, and your relationship with money. When it originally aired, it was so well-received that I knew I had to share it again. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money - you manage your choices around money.


In addition to being an author ("Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate”) and frequent blogger, Jacquette is also the creator of Pricing Made Human®. PMH is designed to help entrepreneurs and small business owners tackle the question, "What should I charge for this?," from all sides: the financial, the emotional, and the personal, so they can price more confidently, and strategically, and end up with a thriving business and thriving life. She also hosts The Comfort Circle™ - a dinner series where she hosts discussions about money, business, and life over food and wine - and the podcast, "More Than Money."


Jacquette holds an MBA in finance from Fordham University’s Graduate School of Business and an undergrad in marketing from the Fashion Institute of Technology. A combination she credits, in part, for being able to blend her analytical mind and creative spirit in service to help her clients shift how they look at money; how they perceive its role in their life; and how they give it direction. She lives in Brooklyn, NY, and can be seen running in Prospect Park most days of the week.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Jacquette Timmons’ Links:

]]> http://www.rickmulready.com/662 Rick Mulready Buzzsprout-11844629 Fri, 16 Dec 2022 01:00:00 -0800 3196 662 full false KPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika Macauley KPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika Macauley One of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me. 

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You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re going to want to have specific KPIs or success metrics that you’re watching. Sometimes they’re easy to determine, but there are some positions on our team that aren’t as easily attributable to revenue or profit. 


So today on Art of Online Business, I sat down with Erica Macauley to talk about how we can determine success metrics for those support roles in your business. This is critical if you want to shift from a day-to-day entrepreneur to the leader and CEO of your business. 


Erika is a systems slayer, chaos coordinator, Trello evangelist, and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Erika Macauley’s Links:

]]> One of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me. 

 ‍‍

‍‍ ‍‍ ‍‍

You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re going to want to have specific KPIs or success metrics that you’re watching. Sometimes they’re easy to determine, but there are some positions on our team that aren’t as easily attributable to revenue or profit. 


So today on Art of Online Business, I sat down with Erica Macauley to talk about how we can determine success metrics for those support roles in your business. This is critical if you want to shift from a day-to-day entrepreneur to the leader and CEO of your business. 


Erika is a systems slayer, chaos coordinator, Trello evangelist, and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Erika Macauley’s Links:

]]> https://www.rickmulready.com/661 Rick Mulready Buzzsprout-11831680 Wed, 14 Dec 2022 01:00:00 -0800 3364 661 full false Behind the Scenes: A Unique Way to Work With Your Customers (And I Love It) Behind the Scenes: A Unique Way to Work With Your Customers (And I Love It) In 2022, I added a whole new revenue model to my business. I want to share it with you in this episode of Art of Online Business because it might be something that you can do too. 
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Sometimes the right way of living is not yet known to you until you say yes to something or decide to try something new. That could open up a whole new avenue in your business or your life. 


At the beginning of 2022, I had no idea that I would discover this new business model and let alone add it to my business or even enjoy it for that matter. I tried something new and now I love this business model. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In 2022, I added a whole new revenue model to my business. I want to share it with you in this episode of Art of Online Business because it might be something that you can do too. 
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Sometimes the right way of living is not yet known to you until you say yes to something or decide to try something new. That could open up a whole new avenue in your business or your life. 


At the beginning of 2022, I had no idea that I would discover this new business model and let alone add it to my business or even enjoy it for that matter. I tried something new and now I love this business model. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/660 Rick Mulready Buzzsprout-11832282 Fri, 09 Dec 2022 01:00:00 -0800 1309 660 full false The Real Cost of Business Burnout, with Jude Charles The Real Cost of Business Burnout, with Jude Charles Are you experiencing business burnout? 

 ‍‍

‍‍ ‍‍ ‍‍

Burnout has become a buzzword lately in the business world, but it is very real and it can sneak up on you. It’s very common but it just doesn’t get talked about enough. So in this episode of Art of Online Business, I sat down with Jude Charles to talk about business burnout and how Jude changed his business and life due to his experience. 


For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.


Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.


I have experienced burnout multiple times since I have been in business, so I know what it’s like. As entrepreneurs, we have to take breaks. It’s imperative for our mental health and so that we don’t forget who we are outside of work. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jude Charles’s Links: 

]]> Are you experiencing business burnout? 

 ‍‍

‍‍ ‍‍ ‍‍

Burnout has become a buzzword lately in the business world, but it is very real and it can sneak up on you. It’s very common but it just doesn’t get talked about enough. So in this episode of Art of Online Business, I sat down with Jude Charles to talk about business burnout and how Jude changed his business and life due to his experience. 


For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.


Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.


I have experienced burnout multiple times since I have been in business, so I know what it’s like. As entrepreneurs, we have to take breaks. It’s imperative for our mental health and so that we don’t forget who we are outside of work. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jude Charles’s Links: 

]]> http://www.rickmulready.com/659 Rick Mulready Buzzsprout-11788930 Wed, 07 Dec 2022 01:00:00 -0800 3024 659 full false Help! I Need Registrations! (14 Fresh Traffic Ideas) Help! I Need Registrations! (14 Fresh Traffic Ideas) As business owners, there will inevitably be a time when something unexpected comes up and we have to figure out a solution. The problem is that when we are coming up with solutions from a fear-based or scarcity-based mindset, our ideas aren’t going to be very good. 

 ‍‍

‍‍ ‍‍ ‍‍

We have to take a step back and try to get some perspective on things. If one of your primary marketing channels gets shut down, what’s your plan B? Diversifying your marketing channels is always a good decision. 


In this episode of Art of Online Business, I’m sharing 14 fresh traffic ideas for when things hit the fan and you need registrations immediately. 


We have all been there at some point. Being prepared for whatever comes with these ideas will help you get through it when times get hard. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As business owners, there will inevitably be a time when something unexpected comes up and we have to figure out a solution. The problem is that when we are coming up with solutions from a fear-based or scarcity-based mindset, our ideas aren’t going to be very good. 

 ‍‍

‍‍ ‍‍ ‍‍

We have to take a step back and try to get some perspective on things. If one of your primary marketing channels gets shut down, what’s your plan B? Diversifying your marketing channels is always a good decision. 


In this episode of Art of Online Business, I’m sharing 14 fresh traffic ideas for when things hit the fan and you need registrations immediately. 


We have all been there at some point. Being prepared for whatever comes with these ideas will help you get through it when times get hard. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/658 Rick Mulready Buzzsprout-11722827 Fri, 02 Dec 2022 01:00:00 -0800 1051 658 full true How to Create a Business That Generates Revenue While You Nap, with Seemi Abdullah | an Oct 2021 Classic How to Create a Business That Generates Revenue While You Nap, with Seemi Abdullah | an Oct 2021 Classic Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!

 ‍‍

‍‍ ‍‍ ‍‍

Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. 


Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.


I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! This can be true for you too.


I hope you enjoyed hearing the progression of Seemi’s business as well as what is ahead for her. I want you to remember an important lesson from this episode: you cannot be creative and grow your business if you are too caught up in the day-to-day tasks in your business. This is something that Seemi learned throughout her journey and it is something that I want you to think about.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Seemi Abdullah’s Links:

]]> Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!

 ‍‍

‍‍ ‍‍ ‍‍

Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. 


Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.


I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! This can be true for you too.


I hope you enjoyed hearing the progression of Seemi’s business as well as what is ahead for her. I want you to remember an important lesson from this episode: you cannot be creative and grow your business if you are too caught up in the day-to-day tasks in your business. This is something that Seemi learned throughout her journey and it is something that I want you to think about.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Seemi Abdullah’s Links:

]]> https://www.rickmulready.com/657 Rick Mulready Buzzsprout-11775782 Wed, 30 Nov 2022 01:00:00 -0800 2689 657 full false The Missing Piece to Exponential Growth (It's Not What You Think) The Missing Piece to Exponential Growth (It's Not What You Think) I’m kicking off a new series on the show where I bring on members of my Accelerator coaching program to teach a short lesson on something they are an expert in that can help you in your own business. 

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, Caitlin Mitchell is kicking off this series. She is an incredibly smart CEO and in this episode, she is sharing the missing piece in your business for exponential growth. This is something that we often overlook and Caitlin is sharing how you can leverage it for massive growth in your business.  


Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators.


Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Caitlin Mitchell’s Links: 

]]> I’m kicking off a new series on the show where I bring on members of my Accelerator coaching program to teach a short lesson on something they are an expert in that can help you in your own business. 

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, Caitlin Mitchell is kicking off this series. She is an incredibly smart CEO and in this episode, she is sharing the missing piece in your business for exponential growth. This is something that we often overlook and Caitlin is sharing how you can leverage it for massive growth in your business.  


Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators.


Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Caitlin Mitchell’s Links: 

]]> http://www.rickmulready.com/656 Rick Mulready Buzzsprout-11717138 Fri, 25 Nov 2022 01:00:00 -0800 1214 656 full false How She Runs a Wedding Membership With Just 3% Churn, with Faye Cornhill How She Runs a Wedding Membership With Just 3% Churn, with Faye Cornhill When I see people that are doing extraordinary things in their business, whether it’s a membership, coaching program, or course, I want to bring them to you. This is so that we can unpack what they are doing that’s working so you can take some tips and apply them to your business. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business I sat down with Faye Cornhill, one of my Accelerator coaching members, who runs a very successful wedding membership business. She’s here to share why her membership works and what sets her business apart from other wedding-based memberships out there. 


Faye Cornhill is a business coach to the wedding industry. With her signature mix of positivity, motivation and common sense, she specialises in helping aspirational business owners follow their dreams of making it in the world of weddings.


Faye has an incredible retention rate and she shares how she makes that happen in this episode. She also shares more about her launch methods and how much she works in her business. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Faye Cornhill’s Links:

]]> When I see people that are doing extraordinary things in their business, whether it’s a membership, coaching program, or course, I want to bring them to you. This is so that we can unpack what they are doing that’s working so you can take some tips and apply them to your business. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business I sat down with Faye Cornhill, one of my Accelerator coaching members, who runs a very successful wedding membership business. She’s here to share why her membership works and what sets her business apart from other wedding-based memberships out there. 


Faye Cornhill is a business coach to the wedding industry. With her signature mix of positivity, motivation and common sense, she specialises in helping aspirational business owners follow their dreams of making it in the world of weddings.


Faye has an incredible retention rate and she shares how she makes that happen in this episode. She also shares more about her launch methods and how much she works in her business. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Faye Cornhill’s Links:

]]> http://www.rickmulready.com/655 Rick Mulready Buzzsprout-11717158 Wed, 23 Nov 2022 01:00:00 -0800 3603 655 full false 5 Subtle Things That Can Dramatically Improve Your Meta Ads 5 Subtle Things That Can Dramatically Improve Your Meta Ads How are your Facebook ad campaigns going? 

 ‍‍

‍‍ ‍‍ ‍‍

I had one day recently where all of my calls with my Accelerator members were Facebook ads related. There were some common themes or takeaways among all of those calls that I think you could all benefit from. 


In this episode of Art of Online Business, I’m sharing 5 Facebook or Instagram ad observations and updates for you. 


Many people have been overcomplicating their ad campaigns. It’s time to simplify your campaign structure. Gone are the days of complexity with your ad campaigns. The key is consolidation and simplification. 


These observations will help you get back on track with your Facebook or Instagram ad campaigns so that you can start getting what you are paying for and seeing results. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> How are your Facebook ad campaigns going? 

 ‍‍

‍‍ ‍‍ ‍‍

I had one day recently where all of my calls with my Accelerator members were Facebook ads related. There were some common themes or takeaways among all of those calls that I think you could all benefit from. 


In this episode of Art of Online Business, I’m sharing 5 Facebook or Instagram ad observations and updates for you. 


Many people have been overcomplicating their ad campaigns. It’s time to simplify your campaign structure. Gone are the days of complexity with your ad campaigns. The key is consolidation and simplification. 


These observations will help you get back on track with your Facebook or Instagram ad campaigns so that you can start getting what you are paying for and seeing results. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/654 Rick Mulready Buzzsprout-11709128 Fri, 18 Nov 2022 01:00:00 -0800 1287 654 full false The Evolution of a Multi-Million Dollar Offer The Evolution of a Multi-Million Dollar Offer How do you know it's time to make a change in your business or your offers?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I wanted to open up and share about my own experience changing course and really optimizing my business over the last two years, specifically my offers.


So many people are afraid to make changes to their business because they don’t want to be locked into something that they don’t enjoy, or because they don’t want to rock the boat on something that’s already working for them, even though it isn’t in alignment with their goals. 


Sometimes you do need to make a change though. In this episode, I’m sharing how to know when it’s time to change, how to pinpoint opportunities for your business, and improve your business using data and intuition. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> How do you know it's time to make a change in your business or your offers?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I wanted to open up and share about my own experience changing course and really optimizing my business over the last two years, specifically my offers.


So many people are afraid to make changes to their business because they don’t want to be locked into something that they don’t enjoy, or because they don’t want to rock the boat on something that’s already working for them, even though it isn’t in alignment with their goals. 


Sometimes you do need to make a change though. In this episode, I’m sharing how to know when it’s time to change, how to pinpoint opportunities for your business, and improve your business using data and intuition. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/653 Buzzsprout-11705405 Wed, 16 Nov 2022 01:00:00 -0800 1824 653 full false (Best Of!) Pros & Cons of "Black Friday" Promotions (Best Of!) Pros & Cons of "Black Friday" Promotions Are you thinking about running a Black Friday promotion?

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, I’m sharing a “Best Of” episode from this time last year. The reason I wanted to share this again is that it’s that time of year and I get a lot of questions about this so I knew this would be a great episode to revisit. 

To be honest, I have some pretty strong feelings surrounding Black Friday promotions and I want to break down the pros and cons in this episode so that you can make the right decision for your business. 

The origin of this day is probably not what you think it is. It actually has a very negative association in history. If you decide to do it, there are ways that you can do it really well without getting mixed up in all of the noise of Black Friday promotions. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you thinking about running a Black Friday promotion?

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, I’m sharing a “Best Of” episode from this time last year. The reason I wanted to share this again is that it’s that time of year and I get a lot of questions about this so I knew this would be a great episode to revisit. 

To be honest, I have some pretty strong feelings surrounding Black Friday promotions and I want to break down the pros and cons in this episode so that you can make the right decision for your business. 

The origin of this day is probably not what you think it is. It actually has a very negative association in history. If you decide to do it, there are ways that you can do it really well without getting mixed up in all of the noise of Black Friday promotions. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/652 Rick Mulready Buzzsprout-11665016 Fri, 11 Nov 2022 01:00:00 -0800 1184 652 full false How the "5 Ps of Alignment" Affect the Success of Your Business, with Annemie Tonken How the "5 Ps of Alignment" Affect the Success of Your Business, with Annemie Tonken The word alignment gets thrown around a lot and it can have a lot of different meanings. It’s really near and dear to me personally because I’m always striving to do things that are in alignment with what I deem important, especially my values. 
 ‍‍

‍‍ ‍‍ ‍‍

Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photography space, to talk about what she calls the 5 Ps of alignment and how they can affect the success of your business. 

Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.

She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way, and co-founder of The Family Narrative conference.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Annemie Tonken’s Links: 

]]> The word alignment gets thrown around a lot and it can have a lot of different meanings. It’s really near and dear to me personally because I’m always striving to do things that are in alignment with what I deem important, especially my values. 
 ‍‍

‍‍ ‍‍ ‍‍

Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photography space, to talk about what she calls the 5 Ps of alignment and how they can affect the success of your business. 

Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.

She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way, and co-founder of The Family Narrative conference.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Annemie Tonken’s Links: 

]]> http://www.rickmulready.com/651 Rick Mulready Buzzsprout-11631294 Wed, 09 Nov 2022 01:00:00 -0800 2936 651 full false 3 "Creative" Funnels Working Right Now 3 "Creative" Funnels Working Right Now I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary.
 ‍‍

‍‍ ‍‍ ‍‍

It was all of the fundamental business methods that we have heard time and time again. It goes to show that what’s old really is new. When you stick to it, refine as you go, and do what feels good for you and aligns with the audience that you want to help, that's when things really click.

In this episode of Art of Online Business, I’m sharing three small case study examples of “creative” funnels that a few of my Accelerator members are doing right now that are working really well. 

None of these methods are revolutionary or new. It’s all about staying consistent and doing what aligns with you and how you want to serve your clients.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary.
 ‍‍

‍‍ ‍‍ ‍‍

It was all of the fundamental business methods that we have heard time and time again. It goes to show that what’s old really is new. When you stick to it, refine as you go, and do what feels good for you and aligns with the audience that you want to help, that's when things really click.

In this episode of Art of Online Business, I’m sharing three small case study examples of “creative” funnels that a few of my Accelerator members are doing right now that are working really well. 

None of these methods are revolutionary or new. It’s all about staying consistent and doing what aligns with you and how you want to serve your clients.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/650 Rick Mulready Buzzsprout-11624394 Fri, 04 Nov 2022 01:00:00 -0700 1065 650 full true How (and Why) to Choose the Right Coach or Mentor How (and Why) to Choose the Right Coach or Mentor When it comes to investing in a coach or a coaching program, I used to get stuck in short-term thinking when I was considering the investment because I had coaches before. I was so focused on earning my money back. 
 ‍‍

‍‍ ‍‍ ‍‍

I eventually learned to take a step back and realize that whatever you’re investing in is going to give you a very long ROI. It’s going to be there far beyond the time you’re in the coaching program. When you realize that, something very powerful opens up, and your whole outlook on business changes.

In today’s episode of Art of Online Business, I draw on my experience as both a coach and student to show you what to look for so you can find a coach that suits your needs.

I also discuss why finding next-level advice feels like searching for a tiny needle in a very dense haystack of basic & generic information… and give tips for making your search easier.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> When it comes to investing in a coach or a coaching program, I used to get stuck in short-term thinking when I was considering the investment because I had coaches before. I was so focused on earning my money back. 
 ‍‍

‍‍ ‍‍ ‍‍

I eventually learned to take a step back and realize that whatever you’re investing in is going to give you a very long ROI. It’s going to be there far beyond the time you’re in the coaching program. When you realize that, something very powerful opens up, and your whole outlook on business changes.

In today’s episode of Art of Online Business, I draw on my experience as both a coach and student to show you what to look for so you can find a coach that suits your needs.

I also discuss why finding next-level advice feels like searching for a tiny needle in a very dense haystack of basic & generic information… and give tips for making your search easier.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/649 Rick Mulready Buzzsprout-11610883 Wed, 02 Nov 2022 01:00:00 -0700 3174 649 full false We're All Just Figuring This Online Business Thing Out We're All Just Figuring This Online Business Thing Out Normally, this episode would be a quick tip but in this episode of Art of Online Business, I’m doing something a little different. We just finished up a live Accelerator Coaching retreat, and it was honestly one of the best live events I have ever done. I left it feeling so inspired. 

 ‍‍

‍‍ ‍‍ ‍‍

So I’m going to be giving you a behind-the-scenes look at this retreat and share my perspectives, lessons learned, and main takeaways. 


One of the biggest takeaways from this retreat is that it’s all about the basics. As they say, what’s old is new. Those tried and true business strategies are still what’s working best. Don’t spend time with shiny object syndrome. Your business will thrive if you simplify and stick to the basics. 


There are many other takeaways that really stuck with me at this retreat and I’m sharing them all in this episode. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Normally, this episode would be a quick tip but in this episode of Art of Online Business, I’m doing something a little different. We just finished up a live Accelerator Coaching retreat, and it was honestly one of the best live events I have ever done. I left it feeling so inspired. 

 ‍‍

‍‍ ‍‍ ‍‍

So I’m going to be giving you a behind-the-scenes look at this retreat and share my perspectives, lessons learned, and main takeaways. 


One of the biggest takeaways from this retreat is that it’s all about the basics. As they say, what’s old is new. Those tried and true business strategies are still what’s working best. Don’t spend time with shiny object syndrome. Your business will thrive if you simplify and stick to the basics. 


There are many other takeaways that really stuck with me at this retreat and I’m sharing them all in this episode. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/648 Rick Mulready Buzzsprout-11573855 Fri, 28 Oct 2022 01:00:00 -0700 2705 648 full false Creating a Business That Makes Money While Surfing, with Brenton Ford Creating a Business That Makes Money While Surfing, with Brenton Ford It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies. 

 ‍‍

‍‍ ‍‍ ‍‍

Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing. 


The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business. 


Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his various courses, Brenton has created a very successful online business with very little stress.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brenton Ford Links: 

]]> It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies. 

 ‍‍

‍‍ ‍‍ ‍‍

Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing. 


The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business. 


Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his various courses, Brenton has created a very successful online business with very little stress.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brenton Ford Links: 

]]> https://www.rickmulready.com/647 Rick Mulready Buzzsprout-11566626 Wed, 26 Oct 2022 01:00:00 -0700 2405 647 full false (Best Of!) Advanced Evergreen Sales & Marketing Strategies, with John Lint (Best Of!) Advanced Evergreen Sales & Marketing Strategies, with John Lint Are you interested in learning some advanced evergreen sales and marketing strategies? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m revisiting an interview I had with John Lint back in July of 2022. The Founder of Kleq, formerly 10xpro, John Lint is sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.


John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. 


Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. 


Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




John Lint’s Links 

]]> Are you interested in learning some advanced evergreen sales and marketing strategies? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m revisiting an interview I had with John Lint back in July of 2022. The Founder of Kleq, formerly 10xpro, John Lint is sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.


John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. 


Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. 


Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




John Lint’s Links 

]]> https://www.rickmulready.com/podcast Rick Mulready Buzzsprout-11543256 Mon, 24 Oct 2022 01:00:00 -0700 2950 646 full false What I'm Doing to INCREASE Email Opt-Outs During Promotions What I'm Doing to INCREASE Email Opt-Outs During Promotions Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that. 

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, I’m sharing what I do to increase opt-outs during my promotions. It may seem counterintuitive, but I don’t want to show up for my email list doing only promotions. I want to sprinkle it in while I primarily lead with value. 


I highly recommend that everyone view their email marketing through the lens of their values. In my business, we prioritize making people-based decisions, not just profit-based decisions. People are on your email list for a reason, not to be sold to all the time. 


I respect my email list so much so it’s very important for me to give them the option to opt out of promotions. By doing this for your promotions as well, you’ll build trust, gain appreciation, and create deeper relationships with your audience.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that. 

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, I’m sharing what I do to increase opt-outs during my promotions. It may seem counterintuitive, but I don’t want to show up for my email list doing only promotions. I want to sprinkle it in while I primarily lead with value. 


I highly recommend that everyone view their email marketing through the lens of their values. In my business, we prioritize making people-based decisions, not just profit-based decisions. People are on your email list for a reason, not to be sold to all the time. 


I respect my email list so much so it’s very important for me to give them the option to opt out of promotions. By doing this for your promotions as well, you’ll build trust, gain appreciation, and create deeper relationships with your audience.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/645 Rick Mulready Buzzsprout-11523096 Fri, 21 Oct 2022 01:00:00 -0700 704 645 full false How to Use Ethical Affiliate Marketing to Grow Your Revenue How to Use Ethical Affiliate Marketing to Grow Your Revenue Are you using affiliate marketing for your business? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m sharing some ways that you can use ethical affiliate marketing to grow your revenue for your business. I’m taking you behind the scenes of some affiliate marketing promotions I use and how I promote them. 


There are a lot of benefits to adding affiliate marketing to your business and, if done right, it really adds a lot of value to your audience’s lives. You just have to find the right products and be honest about how they helped you and why you think they’ll help your audience too. 


By using the tips I share in this episode, you can easily add affiliate marketing to your revenue stream in an ethical way and build even more trust with your audience. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you using affiliate marketing for your business? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m sharing some ways that you can use ethical affiliate marketing to grow your revenue for your business. I’m taking you behind the scenes of some affiliate marketing promotions I use and how I promote them. 


There are a lot of benefits to adding affiliate marketing to your business and, if done right, it really adds a lot of value to your audience’s lives. You just have to find the right products and be honest about how they helped you and why you think they’ll help your audience too. 


By using the tips I share in this episode, you can easily add affiliate marketing to your revenue stream in an ethical way and build even more trust with your audience. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/644 Rick Mulready Buzzsprout-11516720 Wed, 19 Oct 2022 01:00:00 -0700 2219 644 full false My Exact Plan for Growing My Account On TikTok My Exact Plan for Growing My Account On TikTok If you’re anything like me, you’ve been putting off getting on TikTok and growing your brand, community, or your following. I’m here to tell you that we can’t ignore this platform anymore. 

 ‍‍

‍‍ ‍‍ ‍‍

I’m not someone who jumps on every new platform. I’m all about doubling down on what’s working. However, the attention is on TikTok right now. It has over a billion active users and it is growing every day. Short-form video is where it’s at. 


In this quick tip episode of Art of Online Business, I’m sharing my exact plan to grow my account on TikTok. I’ve been doing a lot of research on this and I came up with a strategy that I plan to put into place in the near future.


You don’t have to dance around and point at things on the screen to be successful on TikTok. There are ways that you can use the platform to elevate your business and grow your community in a fun and entertaining way. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re anything like me, you’ve been putting off getting on TikTok and growing your brand, community, or your following. I’m here to tell you that we can’t ignore this platform anymore. 

 ‍‍

‍‍ ‍‍ ‍‍

I’m not someone who jumps on every new platform. I’m all about doubling down on what’s working. However, the attention is on TikTok right now. It has over a billion active users and it is growing every day. Short-form video is where it’s at. 


In this quick tip episode of Art of Online Business, I’m sharing my exact plan to grow my account on TikTok. I’ve been doing a lot of research on this and I came up with a strategy that I plan to put into place in the near future.


You don’t have to dance around and point at things on the screen to be successful on TikTok. There are ways that you can use the platform to elevate your business and grow your community in a fun and entertaining way. 






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/643 Rick Mulready Buzzsprout-11488488 Fri, 14 Oct 2022 01:00:00 -0700 1010 643 full false TikTok: How to Make Money and Build Community, with Keenya Kelly TikTok: How to Make Money and Build Community, with Keenya Kelly Raise your hand if you have been ignoring getting your business on TikTok. 
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‍‍ ‍‍ ‍‍

I know my hand is raised, but I’m planning to change that soon. There are over a billion users on TikTok and it’s only growing. Many businesses have been slow to adapt, but the ones that utilize TikTok are growing exponentially. 

In this episode of Art of Online Business, I sat down with one of my Accelerator members, Keenya Kelly, to talk about some of the updates on TikTok and why you don’t have to be dancing around in order to build an amazing following, grow your brand, and get tons of new leads on TikTok. 

Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.


In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.

Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Keenya Kelly’s Links: 

]]> Raise your hand if you have been ignoring getting your business on TikTok. 
 ‍‍

‍‍ ‍‍ ‍‍

I know my hand is raised, but I’m planning to change that soon. There are over a billion users on TikTok and it’s only growing. Many businesses have been slow to adapt, but the ones that utilize TikTok are growing exponentially. 

In this episode of Art of Online Business, I sat down with one of my Accelerator members, Keenya Kelly, to talk about some of the updates on TikTok and why you don’t have to be dancing around in order to build an amazing following, grow your brand, and get tons of new leads on TikTok. 

Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.


In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.

Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Keenya Kelly’s Links: 

]]> https://www.rickmulready.com/642 Rick Mulready Buzzsprout-11480789 Wed, 12 Oct 2022 01:00:00 -0700 2927 642 full false 3 Effective Organic Marketing Ideas You're Probably Overlooking 3 Effective Organic Marketing Ideas You're Probably Overlooking Welcome to Organic October!
 ‍‍

‍‍ ‍‍ ‍‍

All month long, I’m going to be talking about organic marketing strategies for your business. Now, ads are still 100% effective even though they are different than they used to be. However, in this episode of Art of Online Business, I’m sharing some organic marketing methods you can use instead.  

In this episode, you’ll learn three of the most effective organic marketing strategies that you are probably overlooking. I’m sharing what they are, why they’re important, and some of their cons as well. 


It all starts with delivering excellent service and results that will keep people coming back and sending referrals your way. For each of the strategies I’m sharing, you can set up systems to make them more seamless so you can grow your business on autopilot. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to Organic October!
 ‍‍

‍‍ ‍‍ ‍‍

All month long, I’m going to be talking about organic marketing strategies for your business. Now, ads are still 100% effective even though they are different than they used to be. However, in this episode of Art of Online Business, I’m sharing some organic marketing methods you can use instead.  

In this episode, you’ll learn three of the most effective organic marketing strategies that you are probably overlooking. I’m sharing what they are, why they’re important, and some of their cons as well. 


It all starts with delivering excellent service and results that will keep people coming back and sending referrals your way. For each of the strategies I’m sharing, you can set up systems to make them more seamless so you can grow your business on autopilot. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/641 Rick Mulready Buzzsprout-11445487 Fri, 07 Oct 2022 01:00:00 -0700 1342 641 full false Intentional Organic Marketing that WORKS, with Hunter Donia Intentional Organic Marketing that WORKS, with Hunter Donia Wondering what you can be doing in your business to diversify your traffic without doing ads?
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‍‍ ‍‍ ‍‍

This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and without any type of ad spend. 

Sometimes as a coach, you get to work with people that you just know right away are going to make a massive impact on the lives of the people they serve. Hunter is definitely one of those people. He has a unique niche and he serves them in a way that very few other people do, and it has led to massive success. 

Hunter is a digital educator teaching beauty professionals how to streamline, automate and elevate their processes in their businesses. He’s been recognized and awarded by multiple industry publications, spoken at well-known industry events, and has built a multi-6-figure business for himself by the age of 24 - all with modern, organic marketing strategies




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Wondering what you can be doing in your business to diversify your traffic without doing ads?
 ‍‍

‍‍ ‍‍ ‍‍

This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and without any type of ad spend. 

Sometimes as a coach, you get to work with people that you just know right away are going to make a massive impact on the lives of the people they serve. Hunter is definitely one of those people. He has a unique niche and he serves them in a way that very few other people do, and it has led to massive success. 

Hunter is a digital educator teaching beauty professionals how to streamline, automate and elevate their processes in their businesses. He’s been recognized and awarded by multiple industry publications, spoken at well-known industry events, and has built a multi-6-figure business for himself by the age of 24 - all with modern, organic marketing strategies




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/640 Rick Mulready Buzzsprout-11402487 Wed, 05 Oct 2022 01:00:00 -0700 2880 640 full false Why You CAN'T Compare Your 2022 Business to 2020/21 Why You CAN'T Compare Your 2022 Business to 2020/21 I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly. 

 ‍‍

‍‍ ‍‍ ‍‍

These times were unprecedented. People were working from home, kids were going to school from home, and everything was online.   All of this created a gold rush of sorts for many online businesses. 

The events going on in the world today are different than they were then and the things people are interested in online have evolved. There are a lot of online businesses that haven’t adapted to the world landscape and as a result, businesses are facing challenges. 

You’ve got to be willing to adapt, innovate, and be different than other people.  It’s more important than ever that you take the time to connect with your customers and see what they want so that you can decide what steps to take moving forward. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly. 

 ‍‍

‍‍ ‍‍ ‍‍

These times were unprecedented. People were working from home, kids were going to school from home, and everything was online.   All of this created a gold rush of sorts for many online businesses. 

The events going on in the world today are different than they were then and the things people are interested in online have evolved. There are a lot of online businesses that haven’t adapted to the world landscape and as a result, businesses are facing challenges. 

You’ve got to be willing to adapt, innovate, and be different than other people.  It’s more important than ever that you take the time to connect with your customers and see what they want so that you can decide what steps to take moving forward. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/639 Rick Mulready Buzzsprout-11408747 Fri, 30 Sep 2022 01:00:00 -0700 775 639 full false Behind-the-Scenes of Creating a HUGE New Offer, with Judith Gaton Behind-the-Scenes of Creating a HUGE New Offer, with Judith Gaton In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer. 

 ‍‍

‍‍ ‍‍ ‍‍

When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, that’s usually a red flag. However, Judith has created a truly amazing membership offer and is already reaping the benefits. 

This episode is essentially a wide, encompassing conversation around the evolution of this offer that, after only a few days of being available, is already extremely successful. 

Judith Gaton is a Master Certified life coach, personal stylist, author, and former lawyer. Through confidence coaching and mindset work, she helps high-achieving women to see that they can dress and love the body they are in right now. 

When Style & Confidence are dialed in, women can go do the work they were created to do in the world. Her ultimate style philosophy: Confident Women Build Legacies.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Judith’s Links: 

]]> In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer. 

 ‍‍

‍‍ ‍‍ ‍‍

When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, that’s usually a red flag. However, Judith has created a truly amazing membership offer and is already reaping the benefits. 

This episode is essentially a wide, encompassing conversation around the evolution of this offer that, after only a few days of being available, is already extremely successful. 

Judith Gaton is a Master Certified life coach, personal stylist, author, and former lawyer. Through confidence coaching and mindset work, she helps high-achieving women to see that they can dress and love the body they are in right now. 

When Style & Confidence are dialed in, women can go do the work they were created to do in the world. Her ultimate style philosophy: Confident Women Build Legacies.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Judith’s Links: 

]]> http://www.rickmulready.com/638 Rick Mulready Buzzsprout-11367286 Wed, 28 Sep 2022 01:00:00 -0700 3462 638 full false 11 Simple YouTube Video Tools/Equipment for Beginners 11 Simple YouTube Video Tools/Equipment for Beginners In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner. 

YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course creators, and membership creators. There is no better time than right now to get started with your YouTube channel. 

It doesn’t have to be overwhelming to get started. The simple tools I share in this episode will make your job so much easier. In fact, one of these tools is a complete game-changer and will set you up for success. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner. 

YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course creators, and membership creators. There is no better time than right now to get started with your YouTube channel. 

It doesn’t have to be overwhelming to get started. The simple tools I share in this episode will make your job so much easier. In fact, one of these tools is a complete game-changer and will set you up for success. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/637 Rick Mulready Buzzsprout-11366855 Fri, 23 Sep 2022 01:00:00 -0700 1226 637 full false 2 Things You Must Focus On To Grow Your YouTube Channel Quickly, with Pat Flynn (Part II) 2 Things You Must Focus On To Grow Your YouTube Channel Quickly, with Pat Flynn (Part II) On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started. 

 ‍‍

‍‍ ‍‍ ‍‍

We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more.  This week we are going even deeper. 

Pat has tried multiple different strategies for growing his YouTube channels, and you may be surprised about what is working and what doesn’t. He continues to focus primarily on community building and retention with long-form videos and he shares tons of tips with us today. 

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Pat Flynn’s Links: 

]]> On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started. 

 ‍‍

‍‍ ‍‍ ‍‍

We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more.  This week we are going even deeper. 

Pat has tried multiple different strategies for growing his YouTube channels, and you may be surprised about what is working and what doesn’t. He continues to focus primarily on community building and retention with long-form videos and he shares tons of tips with us today. 

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Pat Flynn’s Links: 

]]> https://ww.rickmulready.com/636 Rick Mulready Buzzsprout-11346518 Wed, 21 Sep 2022 01:00:00 -0700 3114 636 full false Don't Make THIS Same Business Mistake I Did Don't Make THIS Same Business Mistake I Did In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner. 

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‍‍ ‍‍ ‍‍

My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of the best things we can do for our business is to diversify our traffic, and with YouTube, you don’t have to be extravagant to see results. 

The trick is to think about YouTube in terms of consistency. I don’t have subscriber goals with my channel, I have consistency goals. The idea is that you are planting seeds with your videos. The algorithm will eventually pick up one of your videos and push it out to new viewers which will grow your channel. 

You haven’t missed the boat with starting a YouTube channel. It’s still the number two search engine. Video is where it’s at and where it’s going. Adding a YouTube channel to your business is a huge opportunity.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner. 

 ‍‍

‍‍ ‍‍ ‍‍

My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of the best things we can do for our business is to diversify our traffic, and with YouTube, you don’t have to be extravagant to see results. 

The trick is to think about YouTube in terms of consistency. I don’t have subscriber goals with my channel, I have consistency goals. The idea is that you are planting seeds with your videos. The algorithm will eventually pick up one of your videos and push it out to new viewers which will grow your channel. 

You haven’t missed the boat with starting a YouTube channel. It’s still the number two search engine. Video is where it’s at and where it’s going. Adding a YouTube channel to your business is a huge opportunity.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/635 Rick Mulready Buzzsprout-11326907 Fri, 16 Sep 2022 01:00:00 -0700 1061 635 full false If I Were Starting a YouTube Channel Today, with Pat Flynn (Part I) If I Were Starting a YouTube Channel Today, with Pat Flynn (Part I) In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic. 

 ‍‍

‍‍ ‍‍ ‍‍

I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube channel. 

There are so many opportunities available to you with YouTube. It’s all about being consistent and understanding the algorithm. My goal with this interview with Pat is to give you the knowledge that you need so you can create your own videos on YouTube and set yourself up for faster growth. 

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Pat Flynn’s Links: 

]]> In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic. 

 ‍‍

‍‍ ‍‍ ‍‍

I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube channel. 

There are so many opportunities available to you with YouTube. It’s all about being consistent and understanding the algorithm. My goal with this interview with Pat is to give you the knowledge that you need so you can create your own videos on YouTube and set yourself up for faster growth. 

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Pat Flynn’s Links: 

]]> http://www.rickmulready.com/634 Rick Mulready Buzzsprout-11311448 Wed, 14 Sep 2022 01:00:00 -0700 3707 634 full false How I Created Millions of Ad Impressions in 5 Minutes How I Created Millions of Ad Impressions in 5 Minutes This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions. 

 ‍‍

‍‍ ‍‍ ‍‍

One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting.

Dynamic content or dynamic ads have been a game-changer for this show. When I made the switch to Buzzsprout as my podcasting platform, it became easy to promote anything I wanted easily within my show using pre-roll or post-roll ad insertion. With dynamic content, you can easily and dynamically update your ads and content anytime with just a few simple clicks. 

The use of dynamic ad insertion has opened up this show up to so many opportunities, and I highly recommend it to anyone utilizing podcasting in their business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions. 

 ‍‍

‍‍ ‍‍ ‍‍

One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting.

Dynamic content or dynamic ads have been a game-changer for this show. When I made the switch to Buzzsprout as my podcasting platform, it became easy to promote anything I wanted easily within my show using pre-roll or post-roll ad insertion. With dynamic content, you can easily and dynamically update your ads and content anytime with just a few simple clicks. 

The use of dynamic ad insertion has opened up this show up to so many opportunities, and I highly recommend it to anyone utilizing podcasting in their business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/633 Rick Mulready Buzzsprout-11278151 Fri, 09 Sep 2022 01:00:00 -0700 740 633 full false 4 Mistakes Coaches Make That Build Useless Email Lists, with Neill Williams 4 Mistakes Coaches Make That Build Useless Email Lists, with Neill Williams Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists. 

 ‍‍

‍‍ ‍‍ ‍‍

This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business.

Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.

Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.

You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they need to know, like, and trust you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill Williams Links: 

]]> Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists. 

 ‍‍

‍‍ ‍‍ ‍‍

This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business.

Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.

Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.

You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they need to know, like, and trust you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill Williams Links: 

]]> https://www.rickmulready.com/632 Rick Mulready Buzzsprout-11272156 Wed, 07 Sep 2022 01:00:00 -0700 2571 632 full false How I View My Business Expenses (and How My Mindset Has Evolved) How I View My Business Expenses (and How My Mindset Has Evolved) With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode. 

 ‍‍

‍‍ ‍‍ ‍‍

A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I’m sharing a behind-the-scenes look at my business and how I view my business expenses.

My view has evolved over the last several years. At first, I spent freely. If I wanted something, I got it. After a while though, I really started to be conscious of my money, and I realized that my profit margins were much lower than I expected. That’s when I started to change my mindset around my business.

We’re here to make an impact, and we can’t make an impact if our business isn’t making any money. I am now much more strategic and intentional about my business expenses and look at it all from an ROI perspective and not just a financial one.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode. 

 ‍‍

‍‍ ‍‍ ‍‍

A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I’m sharing a behind-the-scenes look at my business and how I view my business expenses.

My view has evolved over the last several years. At first, I spent freely. If I wanted something, I got it. After a while though, I really started to be conscious of my money, and I realized that my profit margins were much lower than I expected. That’s when I started to change my mindset around my business.

We’re here to make an impact, and we can’t make an impact if our business isn’t making any money. I am now much more strategic and intentional about my business expenses and look at it all from an ROI perspective and not just a financial one.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/631 Rick Mulready Buzzsprout-11232905 Fri, 02 Sep 2022 01:00:00 -0700 1089 631 full false How to Ensure Your Business is Financially Stable, with Emily Sandberg How to Ensure Your Business is Financially Stable, with Emily Sandberg Let’s talk about money. 

In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper,  to talk about what you can do to make sure that your business is in a healthy position when it comes to cash flow. 

Emily Sandberg is a fractional CFO specializing in cash flow and forecasting for online coaches and course creators. While most accounting looks to the past for guidance, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash.

 Her work has helped dozens of clients go from running a money-hungry business to a predictably profitable enterprise, by simply following her profit-centered framework. When she’s not coaching clients through the ups (and downs!) of their business cash, she can be found hiking in the gorgeous red rocks of southern Utah with her family. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Emily Sandberg Links: 

]]> Let’s talk about money. 

In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper,  to talk about what you can do to make sure that your business is in a healthy position when it comes to cash flow. 

Emily Sandberg is a fractional CFO specializing in cash flow and forecasting for online coaches and course creators. While most accounting looks to the past for guidance, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash.

 Her work has helped dozens of clients go from running a money-hungry business to a predictably profitable enterprise, by simply following her profit-centered framework. When she’s not coaching clients through the ups (and downs!) of their business cash, she can be found hiking in the gorgeous red rocks of southern Utah with her family. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Emily Sandberg Links: 

]]> https://www.rickmulready.com/630 Rick Mulready Buzzsprout-11211806 Wed, 31 Aug 2022 01:00:00 -0700 2810 630 full false How to Use IG DMs to Get Guest Podcasting Gigs How to Use IG DMs to Get Guest Podcasting Gigs Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business. 

 ‍‍

‍‍ ‍‍ ‍‍

But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business. 

I have been podcasting for 9 years, so I get a lot of requests to be on my show because people understand that it’s one of the quickest ways to amplify your brand and amplify your audience. 

The key is to focus on conversations when it comes to pitching yourself over conversions. Research the show, show genuine interest, and start a meaningful conversation with the host in their DMs.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business. 

 ‍‍

‍‍ ‍‍ ‍‍

But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business. 

I have been podcasting for 9 years, so I get a lot of requests to be on my show because people understand that it’s one of the quickest ways to amplify your brand and amplify your audience. 

The key is to focus on conversations when it comes to pitching yourself over conversions. Research the show, show genuine interest, and start a meaningful conversation with the host in their DMs.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/629 Rick Mulready Buzzsprout-11179704 Fri, 26 Aug 2022 01:00:00 -0700 1304 629 full false How to Write Emails People WANT to Read (and That Make You Money) with Bobby Klinck How to Write Emails People WANT to Read (and That Make You Money) with Bobby Klinck Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read. 

Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot. 

Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.

Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Bobby Klinck’s Links: 

]]> Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read. 

Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot. 

Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.

Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Bobby Klinck’s Links: 

]]> https://rickmulready.com/628 Rick Mulready Buzzsprout-11005736 Wed, 24 Aug 2022 01:00:00 -0700 2549 628 full false How to Add Recurring Revenue Without Ad Spend How to Add Recurring Revenue Without Ad Spend What would your business look like if things were easy?

The path to success in your business isn’t always the easiest. While it’s true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example.

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better improve the experience for your existing customers instead of trying to get more.

Even if you do a launch and get more members, you’re not going to increase your revenue if you still have some issues with the foundation of the offer itself. You may need to take a look at your business internally and see what the numbers are telling you about what needs to happen. 

You don’t always have to spend money on ads or lead generation to increase your revenue. Sometimes you just need to look at the different areas of your business and determine what can be better leveraged in order to increase your success.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What would your business look like if things were easy?

The path to success in your business isn’t always the easiest. While it’s true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example.

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better improve the experience for your existing customers instead of trying to get more.

Even if you do a launch and get more members, you’re not going to increase your revenue if you still have some issues with the foundation of the offer itself. You may need to take a look at your business internally and see what the numbers are telling you about what needs to happen. 

You don’t always have to spend money on ads or lead generation to increase your revenue. Sometimes you just need to look at the different areas of your business and determine what can be better leveraged in order to increase your success.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> http://www.rickmulready.com/627 Rick Mulready Buzzsprout-11155418 Fri, 19 Aug 2022 01:00:00 -0700 1480 627 full false 8 Ways To Increase Profit In Your Online Business 8 Ways To Increase Profit In Your Online Business Are you creating enough profit in your business? 

I get questions all the time about how to increase profit in your business. Even established online course creators or coaches wonder this same thing, and, to be honest, it’s kind of a loaded question. 

 ‍‍

‍‍ ‍‍ ‍‍

So in this episode of the Art of Online Business, I want to share with you 8 different ways that you can increase your profit in your business. Not every way will be relevant to each online business—it really depends on what type of business you have—but regardless, with all of the economic uncertainty going around right now, this is something that everyone is looking for help with.

It’s about setting your business up for financial success so that you can ride out the downturns in the economy and take advantage when times are going well. These things are the foundation of what I’m sharing today.

By taking some of these tips and implementing them into your business, you should be able to increase your profits in ways that you may not have expected.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you creating enough profit in your business? 

I get questions all the time about how to increase profit in your business. Even established online course creators or coaches wonder this same thing, and, to be honest, it’s kind of a loaded question. 

 ‍‍

‍‍ ‍‍ ‍‍

So in this episode of the Art of Online Business, I want to share with you 8 different ways that you can increase your profit in your business. Not every way will be relevant to each online business—it really depends on what type of business you have—but regardless, with all of the economic uncertainty going around right now, this is something that everyone is looking for help with.

It’s about setting your business up for financial success so that you can ride out the downturns in the economy and take advantage when times are going well. These things are the foundation of what I’m sharing today.

By taking some of these tips and implementing them into your business, you should be able to increase your profits in ways that you may not have expected.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/626 Rick Mulready Buzzsprout-11148015 Wed, 17 Aug 2022 01:00:00 -0700 2961 626 full false Why I Shut Down a $750K Revenue Stream Why I Shut Down a $750K Revenue Stream Is your business aligned with your goals and vision for your life? The word alignment gets thrown around a lot and it has a lot of different meanings. I’ve been in business for a while now, and I really just got into alignment in the last four years. 
 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I am sharing why I shut down a revenue stream that was bringing in $750K because it just wasn’t in alignment with what I wanted for my business.

If you feel like something isn’t right in your business or it feels out of alignment but you can’t figure out why, then it’s important to take a step back and really think about why that could be. This is especially important if you are heading toward burnout.

You may need to make a big scary decision about your business if you are feeling this way. It can be hard to shift out of something that is bringing in money but it will likely be one of the best decisions you make because it will free you up to do the things you enjoy.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Is your business aligned with your goals and vision for your life? The word alignment gets thrown around a lot and it has a lot of different meanings. I’ve been in business for a while now, and I really just got into alignment in the last four years. 
 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I am sharing why I shut down a revenue stream that was bringing in $750K because it just wasn’t in alignment with what I wanted for my business.

If you feel like something isn’t right in your business or it feels out of alignment but you can’t figure out why, then it’s important to take a step back and really think about why that could be. This is especially important if you are heading toward burnout.

You may need to make a big scary decision about your business if you are feeling this way. It can be hard to shift out of something that is bringing in money but it will likely be one of the best decisions you make because it will free you up to do the things you enjoy.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/625 Rick Mulready Buzzsprout-11108414 Fri, 12 Aug 2022 01:00:00 -0700 869 625 full false Can a $600K Business Really Be As Simple As This? with Judy Woods Can a $600K Business Really Be As Simple As This? with Judy Woods There’s a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn’t have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way. 


Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers.  When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.


Judy’s business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion rates on her ads and launches. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Judy Woods Links: 

]]> There’s a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn’t have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way. 


Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers.  When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.


Judy’s business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion rates on her ads and launches. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Judy Woods Links: 

]]> https://rickmulready.com/624 Rick Mulready Buzzsprout-11107995 Wed, 10 Aug 2022 01:00:00 -0700 2697 624 full false How to Get More People to Consume Your Content (and Increase Accessibility) How to Get More People to Consume Your Content (and Increase Accessibility) As business owners, it can be easy to lose sight of the most common things. This means we could be missing something important for our businesses that is right in front of us. 

 ‍‍

‍‍ ‍‍ ‍‍

As a coach, it is my job to point out when I see that one of my members is missing something that could really help their business. 

The topic of this quick tip episode is something that I think people are missing: how to increase the consumption of your content and make it more accessible to more people.

Whether it be a podcast, video on YouTube, a blog post, or an audio lesson, there are things that you can do to make it more consumable. And the more consumable our content is, the more our businesses will grow. 

This is important because not everyone can show up to a live call, for example. By taking that content and putting it into another format, you are meeting people where they are and making your business more accessible. 

The idea isn’t to add a whole other step, it’s to increase the leverage of the content that you have. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As business owners, it can be easy to lose sight of the most common things. This means we could be missing something important for our businesses that is right in front of us. 

 ‍‍

‍‍ ‍‍ ‍‍

As a coach, it is my job to point out when I see that one of my members is missing something that could really help their business. 

The topic of this quick tip episode is something that I think people are missing: how to increase the consumption of your content and make it more accessible to more people.

Whether it be a podcast, video on YouTube, a blog post, or an audio lesson, there are things that you can do to make it more consumable. And the more consumable our content is, the more our businesses will grow. 

This is important because not everyone can show up to a live call, for example. By taking that content and putting it into another format, you are meeting people where they are and making your business more accessible. 

The idea isn’t to add a whole other step, it’s to increase the leverage of the content that you have. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/623 Rick Mulready Buzzsprout-11061055 Fri, 05 Aug 2022 01:00:00 -0700 1026 623 full false How To Survive Economic Uncertainty: Financial Tips For a Down Economy with Mel Abraham How To Survive Economic Uncertainty: Financial Tips For a Down Economy with Mel Abraham There’s a lot of economic uncertainty right now, and finding out the facts can be confusing. Are we in a recession? Are we not? You’re going to get different answers depending on who you ask. One thing that’s for sure is that things are different now than they were not so long ago. 

 ‍‍

‍‍ ‍‍ ‍‍

Because of that, I want to give you some ideas on things that you might want to be doing or things that you should do more or less of in your business in the hope that you are financially set up in the best way possible.


In this episode of The Art of Online Business, I sat down with Mel Abraham to talk about how you might want to be looking at your business in this economically uncertain moment in time. Throughout our conversation, Mel also shares some of his tips on money, business, and wealth building. 


Mel is a CPA by education but an entrepreneur by exhilaration, and the Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of Thoughtpreneur™️ Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Mel Abraham’s Links: 

]]> There’s a lot of economic uncertainty right now, and finding out the facts can be confusing. Are we in a recession? Are we not? You’re going to get different answers depending on who you ask. One thing that’s for sure is that things are different now than they were not so long ago. 

 ‍‍

‍‍ ‍‍ ‍‍

Because of that, I want to give you some ideas on things that you might want to be doing or things that you should do more or less of in your business in the hope that you are financially set up in the best way possible.


In this episode of The Art of Online Business, I sat down with Mel Abraham to talk about how you might want to be looking at your business in this economically uncertain moment in time. Throughout our conversation, Mel also shares some of his tips on money, business, and wealth building. 


Mel is a CPA by education but an entrepreneur by exhilaration, and the Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of Thoughtpreneur™️ Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Mel Abraham’s Links: 

]]> https://rickmulready.com/622 Rick Mulready Buzzsprout-11069060 Wed, 03 Aug 2022 01:00:00 -0700 3397 622 full false How to Create KPIs for Your VA How to Create KPIs for Your VA Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it’s not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging. 

 ‍‍

‍‍ ‍‍ ‍‍

In this week’s quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes. 


When team members have KPIs defined, they are more driven to succeed. It’s almost like their scorecard. It’s important that there are clear results determined for each role in your business. Whether it’s a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for. 


There’s always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it’s not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging. 

 ‍‍

‍‍ ‍‍ ‍‍

In this week’s quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes. 


When team members have KPIs defined, they are more driven to succeed. It’s almost like their scorecard. It’s important that there are clear results determined for each role in your business. Whether it’s a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for. 


There’s always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/621 Rick Mulready Buzzsprout-11031540 Fri, 29 Jul 2022 01:00:00 -0700 866 621 full false How Online Businesses Can Win During a Recession, with Jacquette Timmons How Online Businesses Can Win During a Recession, with Jacquette Timmons There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.

 ‍‍

‍‍ ‍‍ ‍‍

I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession. 


Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.

There’s a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jacquette Timmons’ Links:

]]> There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.

 ‍‍

‍‍ ‍‍ ‍‍

I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession. 


Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.

There’s a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jacquette Timmons’ Links:

]]> https://rickmulready.com/620 Rick Mulready Buzzsprout-11029518 Wed, 27 Jul 2022 01:00:00 -0700 2817 620 full false You DON'T Need Social Media to Grow Your Business You DON'T Need Social Media to Grow Your Business Are you using social media in your business? 

In today’s quick tip episode of the Art of Online Business, I’m explaining why you do not need social media to grow your business. 

 ‍‍

‍‍ ‍‍ ‍‍

Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to. 

I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don’t need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don’t bother with it either. 

That’s not to say there aren’t really great reasons to use social media if it’s right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you using social media in your business? 

In today’s quick tip episode of the Art of Online Business, I’m explaining why you do not need social media to grow your business. 

 ‍‍

‍‍ ‍‍ ‍‍

Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to. 

I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don’t need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don’t bother with it either. 

That’s not to say there aren’t really great reasons to use social media if it’s right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/619 Rick Mulready Buzzsprout-11005502 Fri, 22 Jul 2022 01:00:00 -0700 827 619 full false How Listening to Your Body Can Actually Help You Scale Your Business, with Susi Hately How Listening to Your Body Can Actually Help You Scale Your Business, with Susi Hately Many business owners struggle with chronic pain, whether it be physically or emotionally, and other things like anxiety and depression which can no doubt make succeeding in your business feel extra challenging.

 ‍‍

‍‍ ‍‍ ‍‍

However, just because you struggle with these types of health challenges doesn’t mean you can’t still scale your business to the level of success you want while working fewer hours. In this episode, I am joined by one of my Accelerator program members, Susi Hately, to talk about how it’s possible. 

Susi believes that healing is possible. After graduating with a B.S in Kinesiology & Exercise Physiology, she got hired at a pain clinic to help others get out of pain, but it was her own journey of overcoming pain that opened her eyes to the powers of healing.  She launched therapeutic trainings, her own certification programs, and a slew of new and unique offers. 

The key is to become aware of what your body is telling you. You can use the awareness of your symptoms to set up and scale your business based on when you are feeling your best. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Susi Hately’s Links: 

]]> Many business owners struggle with chronic pain, whether it be physically or emotionally, and other things like anxiety and depression which can no doubt make succeeding in your business feel extra challenging.

 ‍‍

‍‍ ‍‍ ‍‍

However, just because you struggle with these types of health challenges doesn’t mean you can’t still scale your business to the level of success you want while working fewer hours. In this episode, I am joined by one of my Accelerator program members, Susi Hately, to talk about how it’s possible. 

Susi believes that healing is possible. After graduating with a B.S in Kinesiology & Exercise Physiology, she got hired at a pain clinic to help others get out of pain, but it was her own journey of overcoming pain that opened her eyes to the powers of healing.  She launched therapeutic trainings, her own certification programs, and a slew of new and unique offers. 

The key is to become aware of what your body is telling you. You can use the awareness of your symptoms to set up and scale your business based on when you are feeling your best. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Susi Hately’s Links: 

]]> https://rickmulready.com/618 Rick Mulready Buzzsprout-10946891 Wed, 20 Jul 2022 01:00:00 -0700 3067 618 full false The Most Effective Facebook Ads Strategy Today? The Most Effective Facebook Ads Strategy Today? In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today. 

 ‍‍

‍‍ ‍‍ ‍‍

If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It’s one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week. 


What I’m sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.


This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business. 


So when you’re thinking about running Facebook or Instagram ads, you want to move your audience from the platform they’re on over to your email list. This gives you a much greater leverage point for marketing and sales. Listen closely to this episode to learn how to do it.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today. 

 ‍‍

‍‍ ‍‍ ‍‍

If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It’s one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week. 


What I’m sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.


This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business. 


So when you’re thinking about running Facebook or Instagram ads, you want to move your audience from the platform they’re on over to your email list. This gives you a much greater leverage point for marketing and sales. Listen closely to this episode to learn how to do it.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/617 Rick Mulready Buzzsprout-10956620 Fri, 15 Jul 2022 01:00:00 -0700 899 617 full false Advanced Evergreen Sales & Marketing Strategies, with John Lint Advanced Evergreen Sales & Marketing Strategies, with John Lint Are you interested in learning some advanced evergreen sales and marketing strategies? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m joined by the Found of Kleq, formerly 10xpro, John Lint. He’s sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.


John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. 


Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. 


Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





John Lint’s Links 


]]> Are you interested in learning some advanced evergreen sales and marketing strategies? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m joined by the Found of Kleq, formerly 10xpro, John Lint. He’s sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.


John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. 


Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. 


Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





John Lint’s Links 


]]> https://rickmulready.com/616 Rick Mulready Buzzsprout-10908555 Wed, 13 Jul 2022 01:00:00 -0700 3047 616 full false The Most Important Growth “Strategy” Nobody is Talking About The Most Important Growth “Strategy” Nobody is Talking About The growth strategy we are talking about in this episode is what I like to call “CEO time”. It’s all about taking time away from the nitty-gritty of your business. While it may seem counterproductive, it is actually incredibly beneficial to your business growth and should be part of your work as the CEO.

 ‍‍

‍‍ ‍‍ ‍‍

When you take time away from the pressure of work, that’s when you’ll get some of your very best ideas for your business. You’ll come up with ideas and solutions that you wouldn’t have thought of if you hadn’t taken a step back.


It is so important to schedule this “CEO time” with intention. You block time out on your calendar to do nothing but think about your business or do the highest leverage activities that you can do as the CEO. 


We often think that we can’t take time like this, but this is when we make the most progress and develop the best plans. Carve out the time in your calendar, protect that time, and give it a try. It may just change the trajectory of your business. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> The growth strategy we are talking about in this episode is what I like to call “CEO time”. It’s all about taking time away from the nitty-gritty of your business. While it may seem counterproductive, it is actually incredibly beneficial to your business growth and should be part of your work as the CEO.

 ‍‍

‍‍ ‍‍ ‍‍

When you take time away from the pressure of work, that’s when you’ll get some of your very best ideas for your business. You’ll come up with ideas and solutions that you wouldn’t have thought of if you hadn’t taken a step back.


It is so important to schedule this “CEO time” with intention. You block time out on your calendar to do nothing but think about your business or do the highest leverage activities that you can do as the CEO. 


We often think that we can’t take time like this, but this is when we make the most progress and develop the best plans. Carve out the time in your calendar, protect that time, and give it a try. It may just change the trajectory of your business. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/615 Rick Mulready Buzzsprout-10913652 Fri, 08 Jul 2022 01:00:00 -0700 876 615 full false How to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowan How to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowan Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. 


How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible. 


Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brenna McGown’s Links: 

]]> Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. 


How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible. 


Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brenna McGown’s Links: 

]]> https://rickmulready.com/614 Rick Mulready Buzzsprout-10875630 Wed, 06 Jul 2022 01:00:00 -0700 3248 614 full false 3 Words Every CEO Needs to Know 3 Words Every CEO Needs to Know As CEOs, we often have to make tough decisions regarding people on our team. One of the hardest things is making the decision to part ways with someone. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s quick tip episode of Art of Online Business, I’m talking about how to handle those hard decisions and situations in the nicest way possible. If someone has been with you for a long time and they just haven’t been performing well, it can be really difficult to bring yourself to do what needs to be done. 


There are three words that every CEO really needs to know when it comes to someone on your team. Those three words are “the business needs”. It’s never “I need”, even though it’s our business. You are not your business, so this is an important distinction because it’s not personal. It's a business decision. 


This is always a difficult situation because we are good people and don’t want to do that sort of thing to anyone. We want to treat those people with respect and courtesy, especially in times like this. 


So regardless of how frustrated you might be or whatever else is going on, just remember it is what your business needs.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As CEOs, we often have to make tough decisions regarding people on our team. One of the hardest things is making the decision to part ways with someone. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s quick tip episode of Art of Online Business, I’m talking about how to handle those hard decisions and situations in the nicest way possible. If someone has been with you for a long time and they just haven’t been performing well, it can be really difficult to bring yourself to do what needs to be done. 


There are three words that every CEO really needs to know when it comes to someone on your team. Those three words are “the business needs”. It’s never “I need”, even though it’s our business. You are not your business, so this is an important distinction because it’s not personal. It's a business decision. 


This is always a difficult situation because we are good people and don’t want to do that sort of thing to anyone. We want to treat those people with respect and courtesy, especially in times like this. 


So regardless of how frustrated you might be or whatever else is going on, just remember it is what your business needs.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/613 Rick Mulready Buzzsprout-10879392 Fri, 01 Jul 2022 01:00:00 -0700 534 613 full false Case Study: How Laura Peters Is Working WAY Less While Making More Case Study: How Laura Peters Is Working WAY Less While Making More Do you ever feel like you are working too much in your business? 

As business owners, many of us find that we are working way more hours than we would like to because there’s always work to be done when you’re running a business. But it doesn’t have to be that way. You can actually work less while making more in your business. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I have a case study for you. I sat down with Laura Peters to talk about how she went from working 80 hours a week in her business to decreasing her workload to 50 hours a week and making more than ever. 

Laura is the creator behind Mike & Laura Travel and the CEO of Scale Your Travel Blog. After watching their travel blog grow rapidly in 2020, she decided to teach others how to grow their websites using SEO, affiliate marketing, and email marketing. To date, the Scale Your Travel Blog program has helped thousands of travel bloggers monetize their websites.

It can be hard to give up that control in your business and let other people do things that you’re used to doing, but in order to have some balance in your life and scale your business, you have to learn to simplify and delegate. By shifting your mindset and trusting the people on your team, you can begin to work less and make more, just like Laura did. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura Peters’ Links: 

]]> Do you ever feel like you are working too much in your business? 

As business owners, many of us find that we are working way more hours than we would like to because there’s always work to be done when you’re running a business. But it doesn’t have to be that way. You can actually work less while making more in your business. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I have a case study for you. I sat down with Laura Peters to talk about how she went from working 80 hours a week in her business to decreasing her workload to 50 hours a week and making more than ever. 

Laura is the creator behind Mike & Laura Travel and the CEO of Scale Your Travel Blog. After watching their travel blog grow rapidly in 2020, she decided to teach others how to grow their websites using SEO, affiliate marketing, and email marketing. To date, the Scale Your Travel Blog program has helped thousands of travel bloggers monetize their websites.

It can be hard to give up that control in your business and let other people do things that you’re used to doing, but in order to have some balance in your life and scale your business, you have to learn to simplify and delegate. By shifting your mindset and trusting the people on your team, you can begin to work less and make more, just like Laura did. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Laura Peters’ Links: 

]]> https://rickmulready.com/612 Rick Mulready Buzzsprout-10863460 Wed, 29 Jun 2022 01:00:00 -0700 4234 612 full false Have You Broken Your Business Lately? (You Should…) Have You Broken Your Business Lately? (You Should…) Have you broken your business lately? You really should. 

 ‍‍

‍‍ ‍‍ ‍‍

If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have. 


The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break. 


So where do you start? Break your business. Yes, you read that right.


In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you’re away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up. 


You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you’ll be able to set up a machine-like business that can run smoothly while you’re away. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you broken your business lately? You really should. 

 ‍‍

‍‍ ‍‍ ‍‍

If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have. 


The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break. 


So where do you start? Break your business. Yes, you read that right.


In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you’re away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up. 


You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you’ll be able to set up a machine-like business that can run smoothly while you’re away. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/611 Rick Mulready Buzzsprout-10842599 Fri, 24 Jun 2022 01:00:00 -0700 904 611 full false How to Create More Time Freedom In Your Business with Ashley Gartland How to Create More Time Freedom In Your Business with Ashley Gartland As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success. 

Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives.

Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can work your way toward the time freedom that you want without your business suffering. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Ashley Gartland’s Links: 

]]> As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks. 

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success. 

Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives.

Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can work your way toward the time freedom that you want without your business suffering. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Ashley Gartland’s Links: 

]]> https://rickmulready.com/610 Rick Mulready Buzzsprout-10797711 Wed, 22 Jun 2022 01:00:00 -0700 3688 610 full false 3 Tips for Increasing Evergreen Webinar Sales 3 Tips for Increasing Evergreen Webinar Sales Evergreen is a big topic for many business owners. 

 ‍‍

‍‍ ‍‍ ‍‍

Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work. 

It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly. 


In today’s episode of Art of Online Business, I’m sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer. 


You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Evergreen is a big topic for many business owners. 

 ‍‍

‍‍ ‍‍ ‍‍

Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work. 

It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly. 


In today’s episode of Art of Online Business, I’m sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer. 


You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/609 Rick Mulready Buzzsprout-10788595 Fri, 17 Jun 2022 01:00:00 -0700 1433 609 full false How to Create Sustainable Visibility In Your Business with Mai-kee Tsang How to Create Sustainable Visibility In Your Business with Mai-kee Tsang Let’s turn the conversation about getting visibility for your business on its head. 

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‍‍ ‍‍ ‍‍

We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently? 


In today’s episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second. 


Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.


She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to visibility. This is so that they can feel safer expanding their comfort zone, as they become more visible to grow their impact-fueled businesses.


After listening to this episode, my hope is that you’ll be able to shift how you approach getting visibility. Whether it is podcasts, social media, or YouTube—you’ll be able to make sure that it is in alignment with you. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Mai-kee Tsang’s Links: 

]]> Let’s turn the conversation about getting visibility for your business on its head. 

 ‍‍

‍‍ ‍‍ ‍‍

We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently? 


In today’s episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second. 


Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.


She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to visibility. This is so that they can feel safer expanding their comfort zone, as they become more visible to grow their impact-fueled businesses.


After listening to this episode, my hope is that you’ll be able to shift how you approach getting visibility. Whether it is podcasts, social media, or YouTube—you’ll be able to make sure that it is in alignment with you. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Mai-kee Tsang’s Links: 

]]> https://rickmulready.com/608 Rick Mulready Buzzsprout-10765178 Wed, 15 Jun 2022 01:00:00 -0700 3023 608 full false How to Increase Sales of Your Main Offer How to Increase Sales of Your Main Offer How simple is your business? 

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If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. 


Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do. 


The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. 


All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> How simple is your business? 

 ‍‍

‍‍ ‍‍ ‍‍

If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. 


Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do. 


The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. 


All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/607 Rick Mulready Buzzsprout-10745994 Fri, 10 Jun 2022 01:00:00 -0700 938 607 full false 4 Pillars of Wealth Building for Online Entrepreneurs, with Salena Kulkarni 4 Pillars of Wealth Building for Online Entrepreneurs, with Salena Kulkarni Do you prioritize building long-term wealth? 
 ‍‍

‍‍ ‍‍ ‍‍

I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni. 


Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments.


With this episode, my goal is to educate you on what’s possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth. 


No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on track to retire in 2-5 years if you want to. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Salena Kulkarni Links:

]]> Do you prioritize building long-term wealth? 
 ‍‍

‍‍ ‍‍ ‍‍

I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni. 


Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments.


With this episode, my goal is to educate you on what’s possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth. 


No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on track to retire in 2-5 years if you want to. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Salena Kulkarni Links:

]]> https://rickmulready.com/606 Rick Mulready Buzzsprout-10745091 Wed, 08 Jun 2022 01:00:00 -0700 3374 606 full false Coaching Session: What's the "Cost" of Achieving Your Business Goals? Coaching Session: What's the "Cost" of Achieving Your Business Goals? In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark. 
 ‍‍

‍‍ ‍‍ ‍‍

I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal. 

After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn’t until I worked through that limiting belief that I was able to increase my revenue again. 

In today’s episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hitting her goals with the feeling of burnout. She associated the feeling of calm with lower revenue.  She was hitting her goals but she just wasn’t happy. 

I know that so many people can relate to this topic here so I knew I had to share it. By listening to this coaching call between one of the Accelerator coaches, Neill Williams, and one of my members, Gloria, you’ll get some truly valuable insights and tips to help you work through this kind of blockage in your business as well.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark. 
 ‍‍

‍‍ ‍‍ ‍‍

I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal. 

After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn’t until I worked through that limiting belief that I was able to increase my revenue again. 

In today’s episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hitting her goals with the feeling of burnout. She associated the feeling of calm with lower revenue.  She was hitting her goals but she just wasn’t happy. 

I know that so many people can relate to this topic here so I knew I had to share it. By listening to this coaching call between one of the Accelerator coaches, Neill Williams, and one of my members, Gloria, you’ll get some truly valuable insights and tips to help you work through this kind of blockage in your business as well.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/605 Rick Mulready Buzzsprout-10725092 Fri, 03 Jun 2022 01:00:00 -0700 1148 605 full false Simple High Converting, High Ticket Sales Funnels with Neill Williams Simple High Converting, High Ticket Sales Funnels with Neill Williams Have you ever felt frustrated trying to figure out how to create a funnel that actually converts? 
 ‍‍

‍‍ ‍‍ ‍‍

Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy. 

Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did. 


Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.


Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.


Neill knows that the secret to getting crazy high conversion rates is to know your audience really well. Now it’s like everything she touches turns to gold. She’s here today to talk about how you can turn your business into a conversion machine with an excellent niched-down funnel. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Neill Williams’ Links: 

]]> Have you ever felt frustrated trying to figure out how to create a funnel that actually converts? 
 ‍‍

‍‍ ‍‍ ‍‍

Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy. 

Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did. 


Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.


Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.


Neill knows that the secret to getting crazy high conversion rates is to know your audience really well. Now it’s like everything she touches turns to gold. She’s here today to talk about how you can turn your business into a conversion machine with an excellent niched-down funnel. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Neill Williams’ Links: 

]]> https://rickmulready.com/604 Rick Mulready Buzzsprout-10708442 Wed, 01 Jun 2022 01:00:00 -0700 3093 604 full false A Masterclass in Storytelling to Make More Sales, with Jude Charles (Part II) A Masterclass in Storytelling to Make More Sales, with Jude Charles (Part II) In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd. 

 ‍‍

‍‍ ‍‍ ‍‍

The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else. 

This week is a continuation of the conversation with Jude. In this episode,  he’s interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling. 

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jude Charles’ Links:

]]> In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd. 

 ‍‍

‍‍ ‍‍ ‍‍

The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else. 

This week is a continuation of the conversation with Jude. In this episode,  he’s interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling. 

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jude Charles’ Links:

]]> https://rickmulready.com/603 Rick Mulready Buzzsprout-10680301 Fri, 27 May 2022 01:00:00 -0700 3391 603 full false Standing Out from the Crowd Through Storytelling, with Jude Charles (Part I) Standing Out from the Crowd Through Storytelling, with Jude Charles (Part I) Do you ever feel like your business gets lost in the crowd? 
 ‍‍

‍‍ ‍‍ ‍‍

Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there? 

In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales. 

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

It’s all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.  


Stay tuned for part 2 next week to hear more about how to do this in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jude Charles' Links: 

]]> Do you ever feel like your business gets lost in the crowd? 
 ‍‍

‍‍ ‍‍ ‍‍

Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there? 

In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales. 

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

It’s all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.  


Stay tuned for part 2 next week to hear more about how to do this in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jude Charles' Links: 

]]> https://rickmulready.com/602 Rick Mulready Buzzsprout-10672215 Wed, 25 May 2022 01:00:00 -0700 3363 602 full false A Simple (Yet Often Overlooked) Way to Grow Your Email List A Simple (Yet Often Overlooked) Way to Grow Your Email List Are you looking for a simple and effective way to grow your email list? 

 ‍‍

‍‍ ‍‍ ‍‍

It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don’t miss any growth opportunities.


In this quick tip episode of The Art Of Online Business, I am sharing a simple and often overlooked way to grow your email list. It’ll also increase your awareness and positioning, as well as attract your ideal audience to your business. 


That strategy is podcast sponsorships. Find a business that works in the same niche as you on a complimentary, not competitive, side and offer to sponsor their podcast for a little while. This will directly connect you to their audience who are also your ideal audience.


This is a highly leveraged way to grow your email list and if done correctly, it will pay off tremendously. Start by researching complementary businesses that have podcasts with the same ideal audience. You’ll get some high leverage wins for a cost-effective budget by sponsoring them. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you looking for a simple and effective way to grow your email list? 

 ‍‍

‍‍ ‍‍ ‍‍

It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don’t miss any growth opportunities.


In this quick tip episode of The Art Of Online Business, I am sharing a simple and often overlooked way to grow your email list. It’ll also increase your awareness and positioning, as well as attract your ideal audience to your business. 


That strategy is podcast sponsorships. Find a business that works in the same niche as you on a complimentary, not competitive, side and offer to sponsor their podcast for a little while. This will directly connect you to their audience who are also your ideal audience.


This is a highly leveraged way to grow your email list and if done correctly, it will pay off tremendously. Start by researching complementary businesses that have podcasts with the same ideal audience. You’ll get some high leverage wins for a cost-effective budget by sponsoring them. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/601 Rick Mulready Buzzsprout-10632229 Fri, 20 May 2022 01:00:00 -0700 816 601 full false 6 Lessons I’ve Learned After 600 Episodes 6 Lessons I’ve Learned After 600 Episodes We have done it! We have reached 600 episodes of the podcast. It’s mind-blowing that this podcast has come so far. 

 ‍‍

‍‍ ‍‍ ‍‍

To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast. 


These lessons have taught me so much about podcasting, business, and life and I am now able to run my business in a way that is more congruent to my strengths, my values, and what success means to me. If you don’t run your business through the filter of your values, I really encourage you to start doing that. Success looks different for everybody, and I hope these tips will help you get clarity on that. 


Even though we have been at it for 600 episodes, I feel like we are just getting started. I still have so much cool stuff coming your way! 


So I want to take a moment to thank you so much for making this possible. I appreciate you showing up every week, hitting that follow button, and helping me turn this podcast into what it is now. I’m looking forward to taking everything that I have learned in the past 600 episodes, learning from it, and moving forward. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> We have done it! We have reached 600 episodes of the podcast. It’s mind-blowing that this podcast has come so far. 

 ‍‍

‍‍ ‍‍ ‍‍

To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast. 


These lessons have taught me so much about podcasting, business, and life and I am now able to run my business in a way that is more congruent to my strengths, my values, and what success means to me. If you don’t run your business through the filter of your values, I really encourage you to start doing that. Success looks different for everybody, and I hope these tips will help you get clarity on that. 


Even though we have been at it for 600 episodes, I feel like we are just getting started. I still have so much cool stuff coming your way! 


So I want to take a moment to thank you so much for making this possible. I appreciate you showing up every week, hitting that follow button, and helping me turn this podcast into what it is now. I’m looking forward to taking everything that I have learned in the past 600 episodes, learning from it, and moving forward. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/600 Rick Mulready Buzzsprout-10627926 Wed, 18 May 2022 01:00:00 -0700 2755 600 full false Is Your Team Creating the Results You Want? If Not, Do This... Is Your Team Creating the Results You Want? If Not, Do This... If you have a team, you will inevitably experience frustration with them. 

 ‍‍

‍‍ ‍‍ ‍‍

This comes up a lot in my Accelerator program because it’s something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now. 


As CEOs in our business, we must take responsibility for our own actions, so the first step is always to take a look at yourself and your own leadership. As the owner of your business, it is your responsibility to identify what isn’t working and find ways to make it better. This simple exercise is one that I have done countless times in my business and it is game-changing. Every time I try it, I learn something new.  


This will help you change the way you look at the issues you are facing by taking a step back, removing the names from the equation,  and determining if you have the right people in the right seats. 


When everyone on your team is pulling towards the same mission and vision for your business and providing an amazing experience, that’s where the magic happens. Everyone on the team is in a position where they do well and serve the business in the best way possible. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you have a team, you will inevitably experience frustration with them. 

 ‍‍

‍‍ ‍‍ ‍‍

This comes up a lot in my Accelerator program because it’s something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now. 


As CEOs in our business, we must take responsibility for our own actions, so the first step is always to take a look at yourself and your own leadership. As the owner of your business, it is your responsibility to identify what isn’t working and find ways to make it better. This simple exercise is one that I have done countless times in my business and it is game-changing. Every time I try it, I learn something new.  


This will help you change the way you look at the issues you are facing by taking a step back, removing the names from the equation,  and determining if you have the right people in the right seats. 


When everyone on your team is pulling towards the same mission and vision for your business and providing an amazing experience, that’s where the magic happens. Everyone on the team is in a position where they do well and serve the business in the best way possible. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/599 Rick Mulready Buzzsprout-10611444 Fri, 13 May 2022 04:00:00 -0700 928 599 full false How Feeling Good Actually Affects Your Business Success with Judith Gaton How Feeling Good Actually Affects Your Business Success with Judith Gaton Let’s talk about why feeling good matters for business success.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn’t get talked about too often: confidence as a business owner.

I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you show up as your best self, you are able to create a bigger impact in your business, help more people, and show up differently online in a major way.

Judith Gaton is a stylist, master certified life coach, and lawyer. Her signature course, Style Masterclass, teaches that thought work is the key to a lasting makeover. By using both confidence coaching and mindset work, Judith helps her clients to see that they can dress and love the body they are in right now.

Judith believes that when style & confidence are dialed in, women are free to go do their work in the world. Her ultimate style philosophy: Confident Women Change the World.

I hope this episode encourages you to embrace your best self and let it show in all aspects of your life and business.

Remember, 80% of the success of your business is your mindset! You will be amazed at the results you get when you are more deliberate about what you think about yourself, how you dress, and what you do.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Judith Gaton's Links:

]]> Let’s talk about why feeling good matters for business success.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn’t get talked about too often: confidence as a business owner.

I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you show up as your best self, you are able to create a bigger impact in your business, help more people, and show up differently online in a major way.

Judith Gaton is a stylist, master certified life coach, and lawyer. Her signature course, Style Masterclass, teaches that thought work is the key to a lasting makeover. By using both confidence coaching and mindset work, Judith helps her clients to see that they can dress and love the body they are in right now.

Judith believes that when style & confidence are dialed in, women are free to go do their work in the world. Her ultimate style philosophy: Confident Women Change the World.

I hope this episode encourages you to embrace your best self and let it show in all aspects of your life and business.

Remember, 80% of the success of your business is your mindset! You will be amazed at the results you get when you are more deliberate about what you think about yourself, how you dress, and what you do.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Judith Gaton's Links:

]]> https://rickmulready.com/598 Rick Mulready Buzzsprout-10586488 Wed, 11 May 2022 01:00:00 -0700 2471 598 full true Facebook Ads are DEAD (Unless You Do This...) Facebook Ads are DEAD (Unless You Do This...) Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.
 ‍‍

‍‍ ‍‍ ‍‍

Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today.

Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.

To understand how well your ads are doing you need to do what I call “triangulating the data.” You basically take data from multiple sources: Facebook ads manager, Google analytics, and your email CRM.

There are other tools that you can use, but essentially what I talked about in that episode is taking data from multiple sources, and then comparing each source to try to tell the story—to paint the picture of what’s actually going on with your campaigns.

Today I want to expand on what we talked about in episode 567, and talk about the latest advertising and data collection changes Facebook is making to their platform.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.
 ‍‍

‍‍ ‍‍ ‍‍

Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today.

Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.

To understand how well your ads are doing you need to do what I call “triangulating the data.” You basically take data from multiple sources: Facebook ads manager, Google analytics, and your email CRM.

There are other tools that you can use, but essentially what I talked about in that episode is taking data from multiple sources, and then comparing each source to try to tell the story—to paint the picture of what’s actually going on with your campaigns.

Today I want to expand on what we talked about in episode 567, and talk about the latest advertising and data collection changes Facebook is making to their platform.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/597 Rick Mulready Buzzsprout-10432265 Fri, 06 May 2022 02:00:00 -0700 1195 597 full false TikTok For Businesses: How To Increase Sales and Get More Leads, with Keenya Kelly TikTok For Businesses: How To Increase Sales and Get More Leads, with Keenya Kelly Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.
 ‍‍

‍‍ ‍‍ ‍‍

If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger.

When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no idea how they did that. I can’t do that. It would take me forever to figure that out.”

Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She’s a member of our Accelerator coaching program. She’s also a coach, author, and a speaker.

Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you’re anything like me, you’ve often thought TikTok is a place for young people.

Keenya makes a very strong case today that your audience is on TikTok, and you don’t have to get all fancy in order to be successful. You don’t have to learn all the functions and do all the things to start having an impact.

Keenya has built up a following on TikTok of just under a half a million people in less than two years. She makes sales every day using TikTok, and she generates a ton of leads on TikTok.

Today she’s going to break down exactly how she’s done it, how you can do it, and how you can leverage the fastest growing social media platform to grow your online business.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Keenya Kelly’s Links:

]]> Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.
 ‍‍

‍‍ ‍‍ ‍‍

If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger.

When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no idea how they did that. I can’t do that. It would take me forever to figure that out.”

Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She’s a member of our Accelerator coaching program. She’s also a coach, author, and a speaker.

Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you’re anything like me, you’ve often thought TikTok is a place for young people.

Keenya makes a very strong case today that your audience is on TikTok, and you don’t have to get all fancy in order to be successful. You don’t have to learn all the functions and do all the things to start having an impact.

Keenya has built up a following on TikTok of just under a half a million people in less than two years. She makes sales every day using TikTok, and she generates a ton of leads on TikTok.

Today she’s going to break down exactly how she’s done it, how you can do it, and how you can leverage the fastest growing social media platform to grow your online business.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Keenya Kelly’s Links:

]]> https://rickmulready.com/596 Rick Mulready/Keenya Kelly Buzzsprout-10440315 Wed, 04 May 2022 02:00:00 -0700 2786 596 full false Your Free Facebook Group Is Hurting Your Business Your Free Facebook Group Is Hurting Your Business Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.”
 ‍‍

‍‍ ‍‍ ‍‍

Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Facebook groups: they’re actually hurting your business.

As with anything, there’s always outliers and exceptions. People have communities that are actually worth their focus and their attention. They’re being very intentional and strategic about the community.

But more often than not these Facebook groups are actually doing your business more harm than good, and I’m going to share the top two reasons why in today’s episode.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.”
 ‍‍

‍‍ ‍‍ ‍‍

Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Facebook groups: they’re actually hurting your business.

As with anything, there’s always outliers and exceptions. People have communities that are actually worth their focus and their attention. They’re being very intentional and strategic about the community.

But more often than not these Facebook groups are actually doing your business more harm than good, and I’m going to share the top two reasons why in today’s episode.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/595 Rick Mulready Buzzsprout-10391905 Fri, 29 Apr 2022 02:00:00 -0700 1102 595 full false How He Did It: Creating a 6-Figure Membership in 6 Months, with Zach Spuckler How He Did It: Creating a 6-Figure Membership in 6 Months, with Zach Spuckler I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together.
 ‍‍

‍‍ ‍‍ ‍‍

Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.

One of the things that we’re working on is growing and scaling his membership, and I love the name of it. It’s called, Not Your Average Membership, and he has taken it to a six-figure run rate in about five months.

I asked Zach to come on the show and share how he’s done that. What’s gone into it. How he launched it. Why it is a membership with an actual mission: he’s very clear on who this is for and who it’s not for. How he’s leading with his values in creating this membership, and why it’s always open for enrollment—it’s not an open/close membership like you often hear about.

We also get into the topic of membership churn. His churn rate has been fairly high, so we talk about what he’s doing to reduce it, and how long it’s going to take to see results.

Zach is an open book, and he delivers a lot for you in today’s episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Zach Spuckler’s Links:

]]> I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together.
 ‍‍

‍‍ ‍‍ ‍‍

Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.

One of the things that we’re working on is growing and scaling his membership, and I love the name of it. It’s called, Not Your Average Membership, and he has taken it to a six-figure run rate in about five months.

I asked Zach to come on the show and share how he’s done that. What’s gone into it. How he launched it. Why it is a membership with an actual mission: he’s very clear on who this is for and who it’s not for. How he’s leading with his values in creating this membership, and why it’s always open for enrollment—it’s not an open/close membership like you often hear about.

We also get into the topic of membership churn. His churn rate has been fairly high, so we talk about what he’s doing to reduce it, and how long it’s going to take to see results.

Zach is an open book, and he delivers a lot for you in today’s episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Zach Spuckler’s Links:

]]> https://rickmulready.com/594 Rick Mulready/Zach Spuckler Buzzsprout-10418718 Wed, 27 Apr 2022 02:00:00 -0700 3821 594 full false Could Selling More Courses Be As Easy As Doing This? Could Selling More Courses Be As Easy As Doing This? Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?
 ‍‍

‍‍ ‍‍ ‍‍

The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy.

She’s a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a Facebook ads management business. She shows them how to get better results with their existing clients so they can grow their business faster.

Jess and I were talking about how we can optimize an offer and really accelerate the growth of that specific program.

I want you to be thinking about your biggest challenge right now in terms of growing your offer. When we fix this problem it will have a positive domino effect on the rest of your business.

That’s what we’re talking about in today’s quick tip episode.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?
 ‍‍

‍‍ ‍‍ ‍‍

The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy.

She’s a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a Facebook ads management business. She shows them how to get better results with their existing clients so they can grow their business faster.

Jess and I were talking about how we can optimize an offer and really accelerate the growth of that specific program.

I want you to be thinking about your biggest challenge right now in terms of growing your offer. When we fix this problem it will have a positive domino effect on the rest of your business.

That’s what we’re talking about in today’s quick tip episode.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/593 Rick Mulready Buzzsprout-10341613 Fri, 22 Apr 2022 02:00:00 -0700 1022 593 full false A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko Today I’m super excited to have James Schramko back on the show.
 ‍‍

‍‍ ‍‍ ‍‍

James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.

Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.

After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.

James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he’s been running for so long. We talk about how it’s evolved and what he’s learned after working with so many high-level online entrepreneurs.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




James Schramko’s Links:

]]> Today I’m super excited to have James Schramko back on the show.
 ‍‍

‍‍ ‍‍ ‍‍

James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.

Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.

After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.

James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he’s been running for so long. We talk about how it’s evolved and what he’s learned after working with so many high-level online entrepreneurs.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




James Schramko’s Links:

]]> https://rickmulready.com/592 Rick Mulready/James Schramko Buzzsprout-10371771 Wed, 20 Apr 2022 02:00:00 -0700 3096 592 full false 3 Business Lessons I’ve Learned from My 3 Year Old Daughter 3 Business Lessons I’ve Learned from My 3 Year Old Daughter Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.

 ‍‍

‍‍ ‍‍ ‍‍

In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.


From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.


Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.

 ‍‍

‍‍ ‍‍ ‍‍

In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.


From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.


Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/art-of-online-business-podcast/ Rick Mulready Buzzsprout-10425026 Fri, 15 Apr 2022 02:00:00 -0700 815 591 full false Deepening Connection Within Your Membership Community, with Erica Courdae and India Jackson (Membership Series) Deepening Connection Within Your Membership Community, with Erica Courdae and India Jackson (Membership Series) Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.
 ‍‍

‍‍ ‍‍ ‍‍

Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business. 

India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.

Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.

I’ve brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Erica Courdae & India Jackson’s Links:

]]> Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.
 ‍‍

‍‍ ‍‍ ‍‍

Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business. 

India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.

Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.

I’ve brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Erica Courdae & India Jackson’s Links:

]]> https://rickmulready.com/590 Rick Mulready/Erica Courdae/India Jackson Buzzsprout-10329087 Wed, 13 Apr 2022 02:00:00 -0700 3629 590 full false Why Recording My First YouTube Video Was PAINFUL Why Recording My First YouTube Video Was PAINFUL Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.
 ‍‍

‍‍ ‍‍ ‍‍

We talked about the number one secret to growing a successful YouTube channel.

In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.

He started this as a hobby project. In just under a year he’s accrued a hundred thousand subscribers, and in the last 30 days he’s generated $8,000 in ad revenue from the channel.

I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.

We’re going to hit some of the highlights in Wednesday’s episode, as well as some things I’ve learned from my YouTube journey, in today’s quick tip episode.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.
 ‍‍

‍‍ ‍‍ ‍‍

We talked about the number one secret to growing a successful YouTube channel.

In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.

He started this as a hobby project. In just under a year he’s accrued a hundred thousand subscribers, and in the last 30 days he’s generated $8,000 in ad revenue from the channel.

I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.

We’re going to hit some of the highlights in Wednesday’s episode, as well as some things I’ve learned from my YouTube journey, in today’s quick tip episode.






Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/589 Rick Mulready Buzzsprout-10256160 Fri, 08 Apr 2022 02:00:00 -0700 917 589 full false The #1 Secret to Succeeding on YouTube, with Pat Flynn The #1 Secret to Succeeding on YouTube, with Pat Flynn Today we are talking about one of my favorite recent topics: growing a YouTube channel.
 ‍‍

‍‍ ‍‍ ‍‍

I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.

I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.

In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.

He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he’s done about $8,000 in ad revenue from this channel which, again, is just over a year old.

Pat’s going to break it all down for you in today’s episode. He’s going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it quickly, and he’s going to unpack the number one thing you need to think about in order to be successful on YouTube.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





P​​at Flynn’s Links:

]]> Today we are talking about one of my favorite recent topics: growing a YouTube channel.
 ‍‍

‍‍ ‍‍ ‍‍

I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.

I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.

In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.

He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he’s done about $8,000 in ad revenue from this channel which, again, is just over a year old.

Pat’s going to break it all down for you in today’s episode. He’s going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it quickly, and he’s going to unpack the number one thing you need to think about in order to be successful on YouTube.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





P​​at Flynn’s Links:

]]> https://rickmulready.com/588 Rick Mulready/Pat Flynn Buzzsprout-10268678 Wed, 06 Apr 2022 02:00:00 -0700 3273 588 full false 3 Simple Ways to Know Exactly Where Your Sales are Coming From 3 Simple Ways to Know Exactly Where Your Sales are Coming From I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”
 ‍‍

‍‍ ‍‍ ‍‍

Many people I come across and start working with are asking this question, but they don’t know the answer.

I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to reinvent the wheel every time.

Well, how can you do more of what’s working if you don’t know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you’ve got to know your numbers.

Let me repeat that: you have to know your numbers in your business.

That’s what we’re going to talk about today on the show. We’re going to talk about tracking the data in your business and using that data to make smarter business decisions.

All that, and more, on today’s episode of The Art of Online Business Podcast.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”
 ‍‍

‍‍ ‍‍ ‍‍

Many people I come across and start working with are asking this question, but they don’t know the answer.

I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to reinvent the wheel every time.

Well, how can you do more of what’s working if you don’t know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you’ve got to know your numbers.

Let me repeat that: you have to know your numbers in your business.

That’s what we’re going to talk about today on the show. We’re going to talk about tracking the data in your business and using that data to make smarter business decisions.

All that, and more, on today’s episode of The Art of Online Business Podcast.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/587 Rick Mulready Buzzsprout-10210980 Fri, 01 Apr 2022 02:00:00 -0700 957 587 full false The Mental Health Effects of Hustle Culture and Burnout, with Amenah Arman The Mental Health Effects of Hustle Culture and Burnout, with Amenah Arman Today we’re going to continue our conversation about the mental health side of running an online business.
 ‍‍

‍‍ ‍‍ ‍‍

I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.

This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.

Well, I’m here to break that taboo and start talking about it more.

My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.

We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversation around the concepts of toxic gratitude and toxic positivity.

I really think you’re going to like this conversation with Amenah.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Amenah Arman’s Links:

]]> Today we’re going to continue our conversation about the mental health side of running an online business.
 ‍‍

‍‍ ‍‍ ‍‍

I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.

This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.

Well, I’m here to break that taboo and start talking about it more.

My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.

We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversation around the concepts of toxic gratitude and toxic positivity.

I really think you’re going to like this conversation with Amenah.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Amenah Arman’s Links:

]]> https://rickmulready.com/586 Rick Mulready/Amenah Arman Buzzsprout-10227936 Wed, 30 Mar 2022 02:00:00 -0700 2674 586 full false The Simplest Way to Make More "High Ticket" Sales The Simplest Way to Make More "High Ticket" Sales In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”
 ‍‍

‍‍ ‍‍ ‍‍

I want to define "High-ticket," as an offer that you sell that is north of $5,000.

$5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a certification. Whatever it might be. 

Maybe you sell something that’s $5,000. Maybe you sell something that’s $25,000. Maybe you sell something that’s $50,000. Whatever it is, that’s what I’m referring to as high-ticket today.

By the way, if you’re not watching my episodes on YouTube you’re missing out. There are a lot of things you don’t see if you’re only listening to the audio version of the podcast. It’s The Art of Online Business channel over on YouTube.

I also have a clips/highlights channel over there in addition to my Rick Mulready episodes.

Be sure to check those out for more great Art of Online Business content.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”
 ‍‍

‍‍ ‍‍ ‍‍

I want to define "High-ticket," as an offer that you sell that is north of $5,000.

$5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a certification. Whatever it might be. 

Maybe you sell something that’s $5,000. Maybe you sell something that’s $25,000. Maybe you sell something that’s $50,000. Whatever it is, that’s what I’m referring to as high-ticket today.

By the way, if you’re not watching my episodes on YouTube you’re missing out. There are a lot of things you don’t see if you’re only listening to the audio version of the podcast. It’s The Art of Online Business channel over on YouTube.

I also have a clips/highlights channel over there in addition to my Rick Mulready episodes.

Be sure to check those out for more great Art of Online Business content.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/585 Rick Mulready Buzzsprout-10188853 Fri, 25 Mar 2022 02:00:00 -0700 1102 585 full false Case Study: How She Hit $1M In 3 Years, with Karin Carr Case Study: How She Hit $1M In 3 Years, with Karin Carr Karin Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.
 ‍‍

‍‍ ‍‍ ‍‍

She’s also a former member of our Accelerator coaching program.

In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand dollars in revenue.

This past December she hit a million dollars in revenue in her online business.

I asked her to come on the show today to share exactly how she did that. How in just over three and a half years she went from nothing in her online business to doing a million dollars in revenue.

I’m going to have Karen break down exactly the types of things that she has done to have the kind of year she just finished.

She’s so happy, and she’s just an amazing person. I thought that she’d be a really good case study for you to hear, and learn what she’s done to see amazing growth in her business.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Karin Carr’s Links:

]]> Karin Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.
 ‍‍

‍‍ ‍‍ ‍‍

She’s also a former member of our Accelerator coaching program.

In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand dollars in revenue.

This past December she hit a million dollars in revenue in her online business.

I asked her to come on the show today to share exactly how she did that. How in just over three and a half years she went from nothing in her online business to doing a million dollars in revenue.

I’m going to have Karen break down exactly the types of things that she has done to have the kind of year she just finished.

She’s so happy, and she’s just an amazing person. I thought that she’d be a really good case study for you to hear, and learn what she’s done to see amazing growth in her business.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Karin Carr’s Links:

]]> https://rickmulready.com/584 Rick Mulready/Karin Carr Buzzsprout-10184303 Wed, 23 Mar 2022 02:00:00 -0700 3584 584 full false Is Complexity Keeping You From Scaling? Is Complexity Keeping You From Scaling? In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.
 ‍‍

‍‍ ‍‍ ‍‍

I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”

I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.

Complexity that’s holding them back from scaling their business faster.

I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.

It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.

Things got so much better when I simplified everything down to four key components in the business.

We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.

That’s what I want for you and your business, and it starts with simplifying the business into four different systems, which I’m going to share with you today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.
 ‍‍

‍‍ ‍‍ ‍‍

I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”

I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.

Complexity that’s holding them back from scaling their business faster.

I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.

It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.

Things got so much better when I simplified everything down to four key components in the business.

We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.

That’s what I want for you and your business, and it starts with simplifying the business into four different systems, which I’m going to share with you today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/583 Rick Mulready Buzzsprout-10122946 Fri, 18 Mar 2022 02:00:00 -0700 1235 583 full false How to Get Started with SEO, with Gert Mellak How to Get Started with SEO, with Gert Mellak Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.
 ‍‍

‍‍ ‍‍ ‍‍

In almost 600 episodes, I’ve slept on it. I haven’t talked about it.

That changes today.

Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.

Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?

One big thing that jumped out at me from this interview is it’s not as scary as many of us think.

When I think of SEO, I think it’s a huge project and so much work.

Well, Gert shares with us it’s actually more about the 80/20. What are the 20% of the things on our website—pieces of content, for example—that are driving the most results, and how do we optimize? How do we make that better?

That’s what we’re always talking about here on the show: how to make things better. So, I think you’re going to get a lot out of this episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Gert Mellak’s Links:

]]> Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.
 ‍‍

‍‍ ‍‍ ‍‍

In almost 600 episodes, I’ve slept on it. I haven’t talked about it.

That changes today.

Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.

Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?

One big thing that jumped out at me from this interview is it’s not as scary as many of us think.

When I think of SEO, I think it’s a huge project and so much work.

Well, Gert shares with us it’s actually more about the 80/20. What are the 20% of the things on our website—pieces of content, for example—that are driving the most results, and how do we optimize? How do we make that better?

That’s what we’re always talking about here on the show: how to make things better. So, I think you’re going to get a lot out of this episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Gert Mellak’s Links:

]]> https://rickmulready.com/582 Rick Mulready/Gert Mellak Buzzsprout-10140666 Wed, 16 Mar 2022 02:00:00 -0700 3545 582 full false 9 Ways to Segment Your Audience 9 Ways to Segment Your Audience Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.
 ‍‍

‍‍ ‍‍ ‍‍

I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.

When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.

When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.

It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.

There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.

We’re going to cover all of this in today’s quick tip episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.
 ‍‍

‍‍ ‍‍ ‍‍

I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.

When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.

When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.

It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.

There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.

We’re going to cover all of this in today’s quick tip episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/581 Rick Mulready Buzzsprout-10097602 Fri, 11 Mar 2022 02:00:00 -0800 1457 581 full false Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. 
 ‍‍

‍‍ ‍‍ ‍‍

Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.

She loves writing launch copy that makes big bucks.

This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.

She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.

That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.

When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.

People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.

If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany McBean’s Links:

]]> I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. 
 ‍‍

‍‍ ‍‍ ‍‍

Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.

She loves writing launch copy that makes big bucks.

This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.

She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.

That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.

When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.

People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.

If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany McBean’s Links:

]]> https://rickmulready.com/580 Rick Mulready/Brittany McBean Buzzsprout-10081429 Wed, 09 Mar 2022 02:00:00 -0800 3751 580 full false What Would I Do: Optimizing a Membership-Model Business What Would I Do: Optimizing a Membership-Model Business This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation?
 ‍‍

‍‍ ‍‍ ‍‍

In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing?

I share what we did, and how we arrived at the takeaways and clarity for the Accelerator member I talked with on the coaching call.

In this particular episode, we were talking about how to get people to buy from the member. What to do when a prospect is apprehensive about signing up for a recurring membership.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation?
 ‍‍

‍‍ ‍‍ ‍‍

In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing?

I share what we did, and how we arrived at the takeaways and clarity for the Accelerator member I talked with on the coaching call.

In this particular episode, we were talking about how to get people to buy from the member. What to do when a prospect is apprehensive about signing up for a recurring membership.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/579 Rick Mulready Buzzsprout-10045044 Fri, 04 Mar 2022 02:00:00 -0800 1144 579 full false Making Money: Why You Don’t Need To Be Great at Sales, with Neill Williams Making Money: Why You Don’t Need To Be Great at Sales, with Neill Williams I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.
 ‍‍

‍‍ ‍‍ ‍‍

Eight years ago I was burning through my savings.  I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.

I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”

I wasn’t selling anything. I didn’t have an offer.

The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.

I had an offer, and I knew who I wanted to attract and how I wanted to help them.

There’s nothing better than creating an offer suited specifically for the needs and challenges of the audience you want to serve, or your existing audience that’s telling you, “Hey, we need help with this.”

Well, on today’s show I’m talking with Neill Williams. She created an offer called “10K in 10 hours.” Number one, that’s a brilliant name. I wish I had thought of it.

Second, she created the offer based on everything that you’re going to hear her talk about today. Neill tells us how she did it, how she came up with it, and why you don’t need to be great at sales to make money.

It really comes down to the offer creation process. That’s what we’re gonna be diving into today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Neill Williams’ Links:

]]> I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.
 ‍‍

‍‍ ‍‍ ‍‍

Eight years ago I was burning through my savings.  I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.

I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”

I wasn’t selling anything. I didn’t have an offer.

The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.

I had an offer, and I knew who I wanted to attract and how I wanted to help them.

There’s nothing better than creating an offer suited specifically for the needs and challenges of the audience you want to serve, or your existing audience that’s telling you, “Hey, we need help with this.”

Well, on today’s show I’m talking with Neill Williams. She created an offer called “10K in 10 hours.” Number one, that’s a brilliant name. I wish I had thought of it.

Second, she created the offer based on everything that you’re going to hear her talk about today. Neill tells us how she did it, how she came up with it, and why you don’t need to be great at sales to make money.

It really comes down to the offer creation process. That’s what we’re gonna be diving into today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Neill Williams’ Links:

]]> https://rickmulready.com/578 Rick Mulready/Neill Williams Buzzsprout-10073970 Wed, 02 Mar 2022 02:00:00 -0800 2218 578 full false Coaching Session: "Fixing" an Evergreen Webinar Funnel Coaching Session: "Fixing" an Evergreen Webinar Funnel On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program.
 ‍‍

‍‍ ‍‍ ‍‍

Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat.

This is a very common question, “Hey, I’m not really sure what to do with X, with my funnel, with my team working too much, et cetera, et cetera.”

I ask a bunch of questions, and offer advice, insight, and feedback, as well as my thoughts and thoughts from other Accelerator members. This is what we do inside of our Accelerator coaching program.

By the end of the hot seat, our member has much more clarity on where to go from here. I’m sure you’ll learn a lot from this quick tip episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program.
 ‍‍

‍‍ ‍‍ ‍‍

Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat.

This is a very common question, “Hey, I’m not really sure what to do with X, with my funnel, with my team working too much, et cetera, et cetera.”

I ask a bunch of questions, and offer advice, insight, and feedback, as well as my thoughts and thoughts from other Accelerator members. This is what we do inside of our Accelerator coaching program.

By the end of the hot seat, our member has much more clarity on where to go from here. I’m sure you’ll learn a lot from this quick tip episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/577 Rick Mulready Buzzsprout-10014446 Fri, 25 Feb 2022 02:00:00 -0800 1121 577 full false (Part II) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel (Part II) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel.
 ‍‍

‍‍ ‍‍ ‍‍

If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim.

We’re going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it’s going to help your business? There’s a fine line there,  so we’re going to talk about how to walk that fine line.

We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.

We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in your market. There’s a direct correlation between how you feel about your business and how other people feel about it.

Many of us, as our business becomes more successful, lose that initial “fire” we had. We lose the happiness and the joy that we once felt when we started our business.

Today’s show is about getting that back and giving you permission to focus on what makes you happy.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Kim Wensel’s Links:

]]> For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel.
 ‍‍

‍‍ ‍‍ ‍‍

If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim.

We’re going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it’s going to help your business? There’s a fine line there,  so we’re going to talk about how to walk that fine line.

We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.

We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in your market. There’s a direct correlation between how you feel about your business and how other people feel about it.

Many of us, as our business becomes more successful, lose that initial “fire” we had. We lose the happiness and the joy that we once felt when we started our business.

Today’s show is about getting that back and giving you permission to focus on what makes you happy.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Kim Wensel’s Links:

]]> https://rickmulready.com/576 Rick Mulready/Kim Wensel Buzzsprout-10021155 Wed, 23 Feb 2022 02:00:00 -0800 2535 576 full false Hiring: How to Choose Between Two "Finalists" Hiring: How to Choose Between Two "Finalists" This is another quick tip episode here on the show.
 ‍‍

‍‍ ‍‍ ‍‍

When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less.

In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you something to think about. Something that can help you right now, and something that you can go and implement.

Because I hear from so many of you that you love these quick tip episodes, and I love doing them, frankly.

With that, let’s get right into it today. I want to talk about something that came up in a recent Accelerator coaching call with one of our members. They were trying to decide between two great candidates that they had. They had two finalists for an open position on their team.

Their question was, “How do I make this decision? How do I decide? They’re really good candidates.”

Today I’m going to answer these crucial questions. I’m going to share some tips to help you get clarity in your hiring decisions.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This is another quick tip episode here on the show.
 ‍‍

‍‍ ‍‍ ‍‍

When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less.

In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you something to think about. Something that can help you right now, and something that you can go and implement.

Because I hear from so many of you that you love these quick tip episodes, and I love doing them, frankly.

With that, let’s get right into it today. I want to talk about something that came up in a recent Accelerator coaching call with one of our members. They were trying to decide between two great candidates that they had. They had two finalists for an open position on their team.

Their question was, “How do I make this decision? How do I decide? They’re really good candidates.”

Today I’m going to answer these crucial questions. I’m going to share some tips to help you get clarity in your hiring decisions.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/575 Rick Mulready Buzzsprout-9967215 Fri, 18 Feb 2022 02:00:00 -0800 725 575 full false (Part I) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel (Part I) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.
 ‍‍

‍‍ ‍‍ ‍‍

Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel.

Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.

Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.

In our discussion between today and next week, we’re talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can’t do this just because it makes me happy in my business, because I don’t know if that’s going to make me money. It’s going to make me happy, but I don’t know how successful it’s going to be.” Then we lean so far the other way and only focus on the things that we know are going to move the business forward.

Well, I want to help you begin to find the line between the two and focus more on what makes you happy, because that’s what is going to help you grow your business and increase your profit.

So, we talk about a whole host of topics between today and next week. That’s why I wanted to break it down into two parts. They’re going to revolve around the concept of showing up as your authentic self and using your talents in an authentic way that lights you up, and then watching the benefits that come as a result of you doing that.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Kim Wensel’s Links:

]]> Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.
 ‍‍

‍‍ ‍‍ ‍‍

Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel.

Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.

Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.

In our discussion between today and next week, we’re talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can’t do this just because it makes me happy in my business, because I don’t know if that’s going to make me money. It’s going to make me happy, but I don’t know how successful it’s going to be.” Then we lean so far the other way and only focus on the things that we know are going to move the business forward.

Well, I want to help you begin to find the line between the two and focus more on what makes you happy, because that’s what is going to help you grow your business and increase your profit.

So, we talk about a whole host of topics between today and next week. That’s why I wanted to break it down into two parts. They’re going to revolve around the concept of showing up as your authentic self and using your talents in an authentic way that lights you up, and then watching the benefits that come as a result of you doing that.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Kim Wensel’s Links:

]]> https://rickmulready.com/574 Rick Mulready/Kim Wensel Buzzsprout-9981702 Wed, 16 Feb 2022 02:00:00 -0800 2893 574 full false Facebook/IG Ads: Avoid This (Overlooked) Mistake When Running Conversion Ads Facebook/IG Ads: Avoid This (Overlooked) Mistake When Running Conversion Ads Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.
 ‍‍

‍‍ ‍‍ ‍‍

This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.

After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.

Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.

So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.

I’m going to give you some tips and tricks you can implement right now to make sure you’re not missing out on more conversions.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.
 ‍‍

‍‍ ‍‍ ‍‍

This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.

After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.

Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.

So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.

I’m going to give you some tips and tricks you can implement right now to make sure you’re not missing out on more conversions.


Links & Resources:





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/573 Rick Mulready Buzzsprout-9923066 Fri, 11 Feb 2022 08:00:00 -0800 645 573 full false Becoming the Optimized CEO of Your Business, with Brittany Hege Becoming the Optimized CEO of Your Business, with Brittany Hege Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.
 ‍‍

‍‍ ‍‍ ‍‍

I want to share with you the journey of Brittany Hege.

Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the founder and CEO of Mix and Math, which is a math education business on a mission to equip upper elementary teachers with the knowledge, resources, and confidence to inspire a generation of empowered math learners.

We’ve been working with Brittany in Accelerator for about seven months. I have seen such amazing growth since she began. She has a membership program in her business as her primary offer.

She was at a point where she was working too many hours on her business. She was doing everything by herself, and needed to stop doing that and get her life back.

We dive into how she has done that, how she’s grown her team to six people, including her, and how she’s gotten her life back.

So, we talk about all of that, how she’s done it, how she’s removed herself as the bottleneck in her business, and how she’s empowered her team to own more of their responsibilities in the business. We break it all down here for you today on the show.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany Hege’s Links:

]]> Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.
 ‍‍

‍‍ ‍‍ ‍‍

I want to share with you the journey of Brittany Hege.

Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the founder and CEO of Mix and Math, which is a math education business on a mission to equip upper elementary teachers with the knowledge, resources, and confidence to inspire a generation of empowered math learners.

We’ve been working with Brittany in Accelerator for about seven months. I have seen such amazing growth since she began. She has a membership program in her business as her primary offer.

She was at a point where she was working too many hours on her business. She was doing everything by herself, and needed to stop doing that and get her life back.

We dive into how she has done that, how she’s grown her team to six people, including her, and how she’s gotten her life back.

So, we talk about all of that, how she’s done it, how she’s removed herself as the bottleneck in her business, and how she’s empowered her team to own more of their responsibilities in the business. We break it all down here for you today on the show.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany Hege’s Links:

]]> https://rickmulready.com/572 Rick Mulready/Brittany Hege Buzzsprout-9946154 Wed, 09 Feb 2022 02:00:00 -0800 3073 572 full false “Bonuses”: Why It’s Time to Stop Using Them In Your Offers “Bonuses”: Why It’s Time to Stop Using Them In Your Offers Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.
 ‍‍

‍‍ ‍‍ ‍‍

What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. In fact, I really think that it's time to rethink how you're using bonuses to sell your product or service.

I actually think you should stop using them in your offers altogether, and I want to explain why.

This is a topic that's come up quite a bit recently, and this is something that I've thought about in my own business, especially over the past year now with our Accelerator coaching program.

So, here are some of my best quick tips and best practices around the topic of adding bonuses in your business, and what you can do instead.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.
 ‍‍

‍‍ ‍‍ ‍‍

What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. In fact, I really think that it's time to rethink how you're using bonuses to sell your product or service.

I actually think you should stop using them in your offers altogether, and I want to explain why.

This is a topic that's come up quite a bit recently, and this is something that I've thought about in my own business, especially over the past year now with our Accelerator coaching program.

So, here are some of my best quick tips and best practices around the topic of adding bonuses in your business, and what you can do instead.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/571 Rick Mulready Buzzsprout-9895032 Fri, 04 Feb 2022 02:00:00 -0800 923 571 full false High Organic Touch in No Touch Times, with Elaine Lou High Organic Touch in No Touch Times, with Elaine Lou My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.
 ‍‍

‍‍ ‍‍ ‍‍

She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.

Elaine is an expert in what she likes to call “high organic touch in no touch times.”

We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.

For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.

Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money to running her very successful online business.

She takes us through her three-step system for how to do this, and she shares some specific numbers from her business. It’s a really wide ranging conversation. I think that you’re going to get a ton out of it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Elaine Lou Cartas’ Links:

]]> My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.
 ‍‍

‍‍ ‍‍ ‍‍

She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.

Elaine is an expert in what she likes to call “high organic touch in no touch times.”

We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.

For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.

Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money to running her very successful online business.

She takes us through her three-step system for how to do this, and she shares some specific numbers from her business. It’s a really wide ranging conversation. I think that you’re going to get a ton out of it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Elaine Lou Cartas’ Links:

]]> https://rickmulready.com/570 Rick Mulready/Elaine Lou Cartas Buzzsprout-9901052 Wed, 02 Feb 2022 02:00:00 -0800 2893 570 full false Two Reasons Your Business Isn’t Scaling Two Reasons Your Business Isn’t Scaling There are two things I see, time and time again, that hold people back from scaling their business.
 ‍‍

‍‍ ‍‍ ‍‍

I’m speaking from experience, because I went through these myself for a long time in my business.

Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.

We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).

It’s a great show, and I know you’re going to get a lot out of it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> There are two things I see, time and time again, that hold people back from scaling their business.
 ‍‍

‍‍ ‍‍ ‍‍

I’m speaking from experience, because I went through these myself for a long time in my business.

Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.

We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).

It’s a great show, and I know you’re going to get a lot out of it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/569 Rick Mulready Buzzsprout-9868162 Fri, 28 Jan 2022 02:00:00 -0800 1664 569 full false How to Banish Burnout, with Helena Lucia How to Banish Burnout, with Helena Lucia Back in 2016 I had a complete breakdown.
 ‍‍

‍‍ ‍‍ ‍‍

My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.

In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.

With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.

It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.

I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Helena Lucia’s Links:

]]> Back in 2016 I had a complete breakdown.
 ‍‍

‍‍ ‍‍ ‍‍

My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.

In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.

With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.

It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.

I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Helena Lucia’s Links:

]]> https://rickmulready.com/568 Rick Mulready/Helena Lucia Buzzsprout-9870443 Wed, 26 Jan 2022 02:00:00 -0800 4328 568 full false Facebook Ads Tracking: How to Improve the Validity of Your Data Facebook Ads Tracking: How to Improve the Validity of Your Data Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.
 ‍‍

‍‍ ‍‍ ‍‍

It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.

So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.

Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.
 ‍‍

‍‍ ‍‍ ‍‍

It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.

So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.

Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/567 Rick Mulready Buzzsprout-9833405 Fri, 21 Jan 2022 02:00:00 -0800 1241 567 full false (Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) (Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) Today is part two, of my interview with Diana Tower.

 ‍‍

‍‍ ‍‍ ‍‍

If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.

We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.

Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.

Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Diana Tower’s Links:

]]> Today is part two, of my interview with Diana Tower.

 ‍‍

‍‍ ‍‍ ‍‍

If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.

We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.

Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.

Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Diana Tower’s Links:

]]> https://rickmulready.com/566 Rick Mulready/Diana Tower Buzzsprout-9832387 Wed, 19 Jan 2022 02:00:00 -0800 2024 566 full true Inside My Business: Skipping the Tech Nightmare Inside My Business: Skipping the Tech Nightmare I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.

 ‍‍

‍‍ ‍‍ ‍‍

For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.

On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.

The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.

All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.

So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.

 ‍‍

‍‍ ‍‍ ‍‍

For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.

On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.

The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.

All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.

So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/565 Rick Mulready Buzzsprout-9800745 Fri, 14 Jan 2022 02:00:00 -0800 1529 565 full false (Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) (Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?

 ‍‍

‍‍ ‍‍ ‍‍

My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.

Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.

Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.

Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.

In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.

Part one is this episode, and part two will be next week.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Diana Tower’s Links:

]]> Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?

 ‍‍

‍‍ ‍‍ ‍‍

My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.

Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.

Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.

Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.

In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.

Part one is this episode, and part two will be next week.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Diana Tower’s Links:

]]> https://rickmulready.com/564 Rick Mulready/Diana Tower Buzzsprout-9800703 Wed, 12 Jan 2022 02:00:00 -0800 2590 564 full false Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.

 ‍‍

‍‍ ‍‍ ‍‍

For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.

Neill’s a master life coach, specializing in all things mindset, including money mindset.

What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.

He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.

You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Neill Williams’ Links:

]]> Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.

 ‍‍

‍‍ ‍‍ ‍‍

For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.

Neill’s a master life coach, specializing in all things mindset, including money mindset.

What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.

He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.

You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Neill Williams’ Links:

]]> https://rickmulready.com/563 Rick Mulready/Neill Williams Buzzsprout-9751444 Fri, 07 Jan 2022 02:00:00 -0800 1851 563 full false Case Study: 0% Churn!, with Ali Manning (Membership Series) Case Study: 0% Churn!, with Ali Manning (Membership Series) One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.

 ‍‍

‍‍ ‍‍ ‍‍

Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.

If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.

My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.

Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.

Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.

Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Ali Manning’s Links:

]]> One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.

 ‍‍

‍‍ ‍‍ ‍‍

Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.

If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.

My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.

Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.

Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.

Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Ali Manning’s Links:

]]> https://rickmulready.com/562 Rick Mulready/Ali Manning Buzzsprout-9751353 Wed, 05 Jan 2022 02:00:00 -0800 3499 562 full false 14 Thoughts On What's Ahead for 2022 14 Thoughts On What's Ahead for 2022 If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.
 ‍‍

‍‍ ‍‍ ‍‍

It was our biggest year yet.

In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.

For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.

You don’t have to do all 14. You can pick and choose which ones will work best for you.

By the way, these are things I’m teaching our members in our Accelerator program, too.

14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.
 ‍‍

‍‍ ‍‍ ‍‍

It was our biggest year yet.

In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.

For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.

You don’t have to do all 14. You can pick and choose which ones will work best for you.

By the way, these are things I’m teaching our members in our Accelerator program, too.

14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/561 Rick Mulready Buzzsprout-9721165 Fri, 31 Dec 2021 02:00:00 -0800 2387 561 full false How I Increased Revenue by 30% + Profit by 25% in 2021 How I Increased Revenue by 30% + Profit by 25% in 2021 Today on the show I’m going to give you an overview of how things went last year for the business.

 ‍‍

‍‍ ‍‍ ‍‍

We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.

I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.

But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.

With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.

I also want to share what our plans are for 2022.

Like I said, we’ve just had our best year ever, and I want you to do the same for your business.

It’s a great episode, and a great starting point for making 2022 your most successful year yet.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today on the show I’m going to give you an overview of how things went last year for the business.

 ‍‍

‍‍ ‍‍ ‍‍

We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.

I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.

But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.

With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.

I also want to share what our plans are for 2022.

Like I said, we’ve just had our best year ever, and I want you to do the same for your business.

It’s a great episode, and a great starting point for making 2022 your most successful year yet.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/560 Rick Mulready Buzzsprout-9719535 Wed, 29 Dec 2021 02:00:00 -0800 3140 560 full false (Best Of!) Thinking Differently About Goals (Best Of!) Thinking Differently About Goals Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.
 ‍‍

‍‍ ‍‍ ‍‍

If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.

When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.

About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.

It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with the work we do inside of our Accelerator coaching program.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.
 ‍‍

‍‍ ‍‍ ‍‍

If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.

When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.

About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.

It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with the work we do inside of our Accelerator coaching program.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/559 Rick Mulready Buzzsprout-9681881 Fri, 24 Dec 2021 02:00:00 -0800 868 559 full false Pricing, Wealth Building & Your Relationship with Money, with Jacquette Timmons Pricing, Wealth Building & Your Relationship with Money, with Jacquette Timmons Today on the show we’re going to talk about building long-term wealth.
 ‍‍

‍‍ ‍‍ ‍‍

We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.

I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.

We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jacquette Timmons’ Links:

]]> Today on the show we’re going to talk about building long-term wealth.
 ‍‍

‍‍ ‍‍ ‍‍

We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.

I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.

We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jacquette Timmons’ Links:

]]> https://rickmulready.com/558 Rick Mulready/Jacquette Timmons Buzzsprout-9689407 Wed, 22 Dec 2021 02:00:00 -0800 3408 558 full false 9 Ideas for Monetizing Your YouTube Channel 9 Ideas for Monetizing Your YouTube Channel What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.

You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.

There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Tom Breeze’s Links:

]]> What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.

You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.

There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Tom Breeze’s Links:

]]> https://rickmulready.com/557 Rick Mulready Buzzsprout-9648836 Fri, 17 Dec 2021 02:00:00 -0800 1102 557 full false How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.

 ‍‍

‍‍ ‍‍ ‍‍

In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.

Unfortunately, getting traction with a new YouTube channel can take a while.

My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.

Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.

It actually has a very positive impact on your YouTube channel the way that they’re doing it.

I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.

This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Tom Breeze’s Links:

]]> If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.

 ‍‍

‍‍ ‍‍ ‍‍

In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.

Unfortunately, getting traction with a new YouTube channel can take a while.

My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.

Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.

It actually has a very positive impact on your YouTube channel the way that they’re doing it.

I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.

This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Tom Breeze’s Links:

]]> https://rickmulready.com/556 Rick Mulready/Tom Breeze Buzzsprout-9640170 Wed, 15 Dec 2021 02:00:00 -0800 3455 556 full false Are You Creating Your Business Around Your Life? Are You Creating Your Business Around Your Life? Are you creating your business around your life? Or, are you creating your life around your business?

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‍‍ ‍‍ ‍‍

The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.

It’s a lesson I don’t want you to learn the hard way.

I had to go through a serious period of burnout in my business before I realized my priorities needed to change.

From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.

I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.

Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you creating your business around your life? Or, are you creating your life around your business?

 ‍‍

‍‍ ‍‍ ‍‍

The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.

It’s a lesson I don’t want you to learn the hard way.

I had to go through a serious period of burnout in my business before I realized my priorities needed to change.

From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.

I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.

Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/555 Buzzsprout-9568848 Fri, 10 Dec 2021 02:00:00 -0800 1391 555 full false A New Way of Thinking/Setting Goals for 2022, with Neill Williams A New Way of Thinking/Setting Goals for 2022, with Neill Williams Have you laid out your goals for 2022?

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‍‍ ‍‍ ‍‍

While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.

I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.

When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.

Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.

The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.

Today, Neill and I are going to walk you through a goal-setting strategy for 2022. We talk about the mindset challenges that can come up, and how to deal with them. We also look at how to decide what kind of goals we want to set for the new year.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Neill Williams’ Links:

]]> Have you laid out your goals for 2022?

 ‍‍

‍‍ ‍‍ ‍‍

While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.

I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.

When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.

Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.

The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.

Today, Neill and I are going to walk you through a goal-setting strategy for 2022. We talk about the mindset challenges that can come up, and how to deal with them. We also look at how to decide what kind of goals we want to set for the new year.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Neill Williams’ Links:

]]> https://rickmulready.com/554 Rick Mulready/Neill Williams Buzzsprout-9596133 Wed, 08 Dec 2021 02:00:00 -0800 3466 554 full false What’s NOT Working Right Now What’s NOT Working Right Now Let’s talk about a big misconception that a lot of people have about success.
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‍‍ ‍‍ ‍‍

This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.

In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.

Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.

Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.

And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.

So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let’s talk about a big misconception that a lot of people have about success.
 ‍‍

‍‍ ‍‍ ‍‍

This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.

In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.

Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.

Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.

And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.

So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/553 Rick Mulready Buzzsprout-9554287 Fri, 03 Dec 2021 02:00:00 -0800 1784 553 full false Your Membership Questions Answered (Membership Series) Your Membership Questions Answered (Membership Series) Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships.

 ‍‍

‍‍ ‍‍ ‍‍

These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.

I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships.

 ‍‍

‍‍ ‍‍ ‍‍

These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.

I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/552 Rick Mulready Buzzsprout-9559596 Wed, 01 Dec 2021 02:00:00 -0800 3483 552 full false (Best of!) Let’s Get Personal: a Q&A With My Wife Amy (Best of!) Let’s Get Personal: a Q&A With My Wife Amy What's up, my friends, thank you so much for tuning in today.

 ‍‍

‍‍ ‍‍ ‍‍

Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.

Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.

Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.

I want to share this episode with you again, because I get asked about this show all the time.

For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.

Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So, we dive into a lot of topics here today that I've never discussed prior to that episode.

So, without further ado, let's dive into this best-of episode with my wife, Amy.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Amy’s Links

]]> What's up, my friends, thank you so much for tuning in today.

 ‍‍

‍‍ ‍‍ ‍‍

Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.

Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.

Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.

I want to share this episode with you again, because I get asked about this show all the time.

For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.

Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So, we dive into a lot of topics here today that I've never discussed prior to that episode.

So, without further ado, let's dive into this best-of episode with my wife, Amy.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Amy’s Links

]]> http://rickmulready.com/550 Rick Mulready/Amy Clover Buzzsprout-9521371 Fri, 26 Nov 2021 02:00:00 -0800 3186 551 full false How to Use Play & Fun to Create a Thriving Membership, with Jeff Harry How to Use Play & Fun to Create a Thriving Membership, with Jeff Harry Do you want to have more fun at work and be more productive?

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‍‍ ‍‍ ‍‍

In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business.

Jeff works with companies and individuals to help make their work more fulfilling and discover their joyful purpose, all while removing what is getting in the way of their success.

Through positive psychology play, he creates a safe space for teams and individuals to have difficult conversations and address uncomfortable challenges, and do it in a play-oriented way.

Whether you have a membership right now, or you’re thinking about adding a membership to your business, we’re going to be talking about how to play more and have more fun, and how you deliver that in your membership so you can increase your retention.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jeff Harry’s Links

]]> Do you want to have more fun at work and be more productive?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business.

Jeff works with companies and individuals to help make their work more fulfilling and discover their joyful purpose, all while removing what is getting in the way of their success.

Through positive psychology play, he creates a safe space for teams and individuals to have difficult conversations and address uncomfortable challenges, and do it in a play-oriented way.

Whether you have a membership right now, or you’re thinking about adding a membership to your business, we’re going to be talking about how to play more and have more fun, and how you deliver that in your membership so you can increase your retention.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jeff Harry’s Links

]]> Rick Mulready/Jeff Harry Buzzsprout-9529171 Wed, 24 Nov 2021 02:00:00 -0800 3209 550 full false How He Generated An Extra $6,500 By Asking "What if This Were Easy?" How He Generated An Extra $6,500 By Asking "What if This Were Easy?" Today, I want to talk about an example of answering the question, “What if it were easy?”

 ‍‍

‍‍ ‍‍ ‍‍

“What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.

I say, “What if it were easy? What would it look like if it were easy?”

We try to over-complicate things all the time. For years I tried to over-complicate things.

And let’s just be honest, I still do that sometimes today, too.

When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today, I want to talk about an example of answering the question, “What if it were easy?”

 ‍‍

‍‍ ‍‍ ‍‍

“What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.

I say, “What if it were easy? What would it look like if it were easy?”

We try to over-complicate things all the time. For years I tried to over-complicate things.

And let’s just be honest, I still do that sometimes today, too.

When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Buzzsprout-9504334 Fri, 19 Nov 2021 02:00:00 -0800 761 549 full false How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses.

 ‍‍

‍‍ ‍‍ ‍‍

I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.

Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. 

Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Autumn Witt Boyd’s Links





Chanteé Hallett’s Link

]]> Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses.

 ‍‍

‍‍ ‍‍ ‍‍

I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.

Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. 

Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Autumn Witt Boyd’s Links





Chanteé Hallett’s Link

]]> https://rickmulready.com/548 Autumn Witt Boyd & Chanteé Hallett Buzzsprout-9504329 Wed, 17 Nov 2021 02:00:00 -0800 3867 548 full false Pros & Cons of "Black Friday" Promotions Pros & Cons of "Black Friday" Promotions Have you been thinking about running Black Friday promotions?

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‍‍ ‍‍ ‍‍

As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community.

I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so.

At the end of this episode, I am also sharing with you somebody who I think is doing things the right way when it comes to a Black Friday promotion.

Tune in to this episode if you are someone who has been thinking about running a Black Friday promotion or if you have already started implementing your plans for one because I might just say something that leads you in a totally different direction.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you been thinking about running Black Friday promotions?

 ‍‍

‍‍ ‍‍ ‍‍

As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community.

I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so.

At the end of this episode, I am also sharing with you somebody who I think is doing things the right way when it comes to a Black Friday promotion.

Tune in to this episode if you are someone who has been thinking about running a Black Friday promotion or if you have already started implementing your plans for one because I might just say something that leads you in a totally different direction.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready Buzzsprout-9525188 Fri, 12 Nov 2021 01:00:00 -0800 1174 547 full false Are Facebook/Instagram Ads Still Working? Are Facebook/Instagram Ads Still Working? Are Facebook ads working for anyone right now? 

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Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this?

If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it!

In this episode, I am answering this question for you, and I think you’re going to want the answer to this whether you’ve been running ads in your business or not.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are Facebook ads working for anyone right now? 

 ‍‍

‍‍ ‍‍ ‍‍

Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this?

If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it!

In this episode, I am answering this question for you, and I think you’re going to want the answer to this whether you’ve been running ads in your business or not.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready Buzzsprout-9519793 Wed, 10 Nov 2021 01:00:00 -0800 1797 546 full false 16 Ways to Repurpose One Piece of Content 16 Ways to Repurpose One Piece of Content How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet?

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Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.

In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you're putting out.

To me, leverage is the use of a small initial investment to gain a relatively high return, so that's what we're talking about when it comes to creating content.

Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.

You’re not going to want to miss it!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet?

 ‍‍

‍‍ ‍‍ ‍‍

Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.

In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you're putting out.

To me, leverage is the use of a small initial investment to gain a relatively high return, so that's what we're talking about when it comes to creating content.

Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.

You’re not going to want to miss it!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready Buzzsprout-9483787 Fri, 05 Nov 2021 01:00:00 -0700 1913 545 full false (Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean (Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean Thinking about becoming a copywriter? Or maybe hiring one? 

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‍‍ ‍‍ ‍‍

In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. 

Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We're also going to cover things like: how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Thinking about becoming a copywriter? Or maybe hiring one? 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. 

Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We're also going to cover things like: how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Brittany McBean Buzzsprout-9456714 Wed, 03 Nov 2021 01:00:00 -0700 4072 544 full false Should You Simply Rinse and Repeat a Launch? Should You Simply Rinse and Repeat a Launch? A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…

 ‍‍

‍‍ ‍‍ ‍‍

If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.


I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.


She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.


If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…

 ‍‍

‍‍ ‍‍ ‍‍

If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.


I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.


She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.


If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://rickmulready.com/543 Rick Mulready Buzzsprout-9450798 Fri, 29 Oct 2021 01:00:00 -0700 902 543 full false Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!

 ‍‍

‍‍ ‍‍ ‍‍

Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. 


Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.



Links & Resources Mentioned in this Episode:

https://www.trilliummontessori.org

https://www.facebook.com/Seemi-Trillium-Montessori

https://www.instagram.com/trilliummontessori





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!

 ‍‍

‍‍ ‍‍ ‍‍

Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. 


Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.



Links & Resources Mentioned in this Episode:

https://www.trilliummontessori.org

https://www.facebook.com/Seemi-Trillium-Montessori

https://www.instagram.com/trilliummontessori





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> https://www.rickmulready.com/542 Seemi Abdullah Buzzsprout-9394978 Wed, 27 Oct 2021 02:00:00 -0700 2828 542 full false Why Facebook Ads May Not Be The Best Option For You Why Facebook Ads May Not Be The Best Option For You Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 940d84b3-9ad0-4b5a-9abd-adc801743394 Fri, 22 Oct 2021 01:00:00 -0700 1209 541 full false Evergreen Funnels: Q&A Evergreen Funnels: Q&A Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b974a861-2e6f-4d4a-a875-adc600447d16 Wed, 20 Oct 2021 01:00:00 -0700 3020 540 full false Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0402cc11-6453-4d99-b7a4-adc100800e1a Fri, 15 Oct 2021 01:00:00 -0700 1610 539 full false Using Facebook Ads For Your Membership? (What Would Rick Do) Using Facebook Ads For Your Membership? (What Would Rick Do) Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 355de267-e078-410c-a5d7-adbf004185eb Wed, 13 Oct 2021 01:00:00 -0700 2648 538 full false Is a Membership or a Course Right For Your Business? Is a Membership or a Course Right For Your Business? Thinking about adding a membership to your already growing business? Already have a membership? An online course? Have you considered that one might not be the best idea for your business?

 ‍‍

‍‍ ‍‍ ‍‍

Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business. You see, I built my business with online courses, but I’ve also had memberships too. And I like both for different reasons. I've covered a lot about online courses here on the show, but not a ton about memberships. 

Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Thinking about adding a membership to your already growing business? Already have a membership? An online course? Have you considered that one might not be the best idea for your business?

 ‍‍

‍‍ ‍‍ ‍‍

Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business. You see, I built my business with online courses, but I’ve also had memberships too. And I like both for different reasons. I've covered a lot about online courses here on the show, but not a ton about memberships. 

Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9317041f-5b98-407b-915d-adba00636914 Fri, 08 Oct 2021 01:00:00 -0700 1348 537 full false Steal These 17 Lead Magnet Ideas Steal These 17 Lead Magnet Ideas For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. 

 ‍‍

‍‍ ‍‍ ‍‍

Yes, open rates have gone down. But there are different ways to increase your open rates. And one of the best ways shouldn’t come as a shock to you. It's using a lead magnet to build your email list. For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that: Solves a specific problem your audience has. Gives a quick win Gives solutions in the format that aligns to how your audience consumes your content.

Overdelivers on the quality of the content. Is a logical step towards your offer Builds trust and respect with your ‘perfect person’ The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business. 

Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting. So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. 

 ‍‍

‍‍ ‍‍ ‍‍

Yes, open rates have gone down. But there are different ways to increase your open rates. And one of the best ways shouldn’t come as a shock to you. It's using a lead magnet to build your email list. For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that: Solves a specific problem your audience has. Gives a quick win Gives solutions in the format that aligns to how your audience consumes your content.

Overdelivers on the quality of the content. Is a logical step towards your offer Builds trust and respect with your ‘perfect person’ The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business. 

Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting. So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b0107545-b737-4969-b52c-adb9012bce91 Wed, 06 Oct 2021 11:14:00 -0700 1922 536 full false Stop Trying to Be a Good Manager Stop Trying to Be a Good Manager Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.

 ‍‍

‍‍ ‍‍ ‍‍

My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate. 

Sure I learned some valuable skills, but I also feel like it's different when it's your own business. As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing. And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team: 

You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the good news is you don't have to be a good manager yourself. Systems and processes — the clearer and simpler they are make it super easy for people on your team to succeed




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.

 ‍‍

‍‍ ‍‍ ‍‍

My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate. 

Sure I learned some valuable skills, but I also feel like it's different when it's your own business. As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing. And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team: 

You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the good news is you don't have to be a good manager yourself. Systems and processes — the clearer and simpler they are make it super easy for people on your team to succeed




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9d7d45a9-cbcf-4e9c-a57c-adb40029e152 Fri, 01 Oct 2021 01:00:00 -0700 1210 535 full false Membership Sales Secrets, with Jason Brown (Replay) Membership Sales Secrets, with Jason Brown (Replay) Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. 

 ‍‍

‍‍ ‍‍ ‍‍

Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. 

Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. 

 ‍‍

‍‍ ‍‍ ‍‍

Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. 

Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2102dadf-dce1-408b-92aa-adb2000ca314 Wed, 29 Sep 2021 01:00:00 -0700 3478 534 full false Rethinking How You Look At Success In Your Business Rethinking How You Look At Success In Your Business Most people view revenue as the measure of success of a business.But I want to offer you a different perspective. Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue. 

 ‍‍

‍‍ ‍‍ ‍‍

What you don’t hear about is how much of that revenue is actually profit  or that they’ve worked themselves to the bone to achieve it. The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like. 

We start chasing someone else’s version of “success”. I once made that  same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted. This episode will  offer a different perspective on measuring the success of your business while also helping   you identify what your version of success looks like.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Most people view revenue as the measure of success of a business.But I want to offer you a different perspective. Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue. 

 ‍‍

‍‍ ‍‍ ‍‍

What you don’t hear about is how much of that revenue is actually profit  or that they’ve worked themselves to the bone to achieve it. The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like. 

We start chasing someone else’s version of “success”. I once made that  same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted. This episode will  offer a different perspective on measuring the success of your business while also helping   you identify what your version of success looks like.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 756b711f-5e44-41b8-bcd1-adad00184302 Fri, 24 Sep 2021 01:00:00 -0700 1433 533 full false Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. 

 ‍‍

‍‍ ‍‍ ‍‍

On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch. Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for. 

When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry. Take advantage of resources you already have. Keep listening to feedback and create content based on it. 

Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. 

 ‍‍

‍‍ ‍‍ ‍‍

On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch. Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for. 

When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry. Take advantage of resources you already have. Keep listening to feedback and create content based on it. 

Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ca34491f-378f-495f-accf-adab001ac7f7 Wed, 22 Sep 2021 01:00:00 -0700 2559 532 full false Are You Using the Best Colors for Your Call-to-Action Buttons? Are You Using the Best Colors for Your Call-to-Action Buttons? As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. 

 ‍‍

‍‍ ‍‍ ‍‍

I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.

You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take. So after seeing so many opportunities for improvement, I started asking myself…

What IS the best color for your CTA buttons? I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones. And my findings were super interesting…I had no idea different colors “spoke” to people in different ways. Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back. 

And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page. But after my research, and seeing so many landing pages over the years, I now have some new best practices… And I’m sharing them all with you today, on the podcast.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. 

 ‍‍

‍‍ ‍‍ ‍‍

I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.

You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take. So after seeing so many opportunities for improvement, I started asking myself…

What IS the best color for your CTA buttons? I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones. And my findings were super interesting…I had no idea different colors “spoke” to people in different ways. Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back. 

And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page. But after my research, and seeing so many landing pages over the years, I now have some new best practices… And I’m sharing them all with you today, on the podcast.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8926d76e-f04e-4469-a6a8-ada6001e8ae8 Fri, 17 Sep 2021 01:00:00 -0700 1043 531 full false How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.

 ‍‍

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And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic. Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs. Nobody likes being sold to, right? And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more. People are often going to need a bit more information and to learn more before making a purchase decision.

If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa. For example, in order to even be considered for my Accelerator coaching program, you need to apply and then jump on Zoom with either my team or me.

If you’re not getting on calls with people, by the way, it’s a great way to make it easier to welcome more people into your program. It’s such a simple thing to do, get on Zoom with someone, yet so few people do it. Calls are so effective for a couple reasons: You get to determine whether the person who is interested in your course or program is a right fit And they get to determine whether you are right for them, to help them make a decision one way or the other. Whether you are already doing “sales calls” for your higher investment offer or are now considering starting to do them.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.

 ‍‍

‍‍ ‍‍ ‍‍

And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic. Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs. Nobody likes being sold to, right? And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more. People are often going to need a bit more information and to learn more before making a purchase decision.

If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa. For example, in order to even be considered for my Accelerator coaching program, you need to apply and then jump on Zoom with either my team or me.

If you’re not getting on calls with people, by the way, it’s a great way to make it easier to welcome more people into your program. It’s such a simple thing to do, get on Zoom with someone, yet so few people do it. Calls are so effective for a couple reasons: You get to determine whether the person who is interested in your course or program is a right fit And they get to determine whether you are right for them, to help them make a decision one way or the other. Whether you are already doing “sales calls” for your higher investment offer or are now considering starting to do them.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 35b59db8-8a12-438f-9a33-ada3018027b9 Wed, 15 Sep 2021 01:00:00 -0700 3235 530 full false Is Impact Important to You and Your Business? Is Impact Important to You and Your Business? The word “impact” gets thrown around a lot these days. It’s overused. It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them. Myself included.

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For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business. But I’ve never shared what it actually means to me and my business. I don’t think I’ve really truly been clear myself if I’m being honest. Until now…Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business. My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it. 

If “impact” is something you’re wanting to achieve in you’re business, have you defined it? Do you know how to measure it? Whether this is something you’re already clear about or something you’re working towards……this episode of The Art of Online Business podcast is something I’m hoping you find value in. I share what “impact” means to me, how it’s woven into my business, why focusing on impact doesn’t have to come at the expense of making (a lot of) money, and more…Here’s to More Profit, Bigger Impact, Less Hustle! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> The word “impact” gets thrown around a lot these days. It’s overused. It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them. Myself included.

 ‍‍

‍‍ ‍‍ ‍‍

For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business. But I’ve never shared what it actually means to me and my business. I don’t think I’ve really truly been clear myself if I’m being honest. Until now…Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business. My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it. 

If “impact” is something you’re wanting to achieve in you’re business, have you defined it? Do you know how to measure it? Whether this is something you’re already clear about or something you’re working towards……this episode of The Art of Online Business podcast is something I’m hoping you find value in. I share what “impact” means to me, how it’s woven into my business, why focusing on impact doesn’t have to come at the expense of making (a lot of) money, and more…Here’s to More Profit, Bigger Impact, Less Hustle! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 78844454-0613-4b80-8184-ad9e012d417f Fri, 10 Sep 2021 01:00:00 -0700 1582 529 full false How to Work With (and Find) An Ads Manager How to Work With (and Find) An Ads Manager In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.

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While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down. It's but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. 

Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you. I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you. I think some of what I share is going to be an eye-opener for you. 

Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.

 ‍‍

‍‍ ‍‍ ‍‍

While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down. It's but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. 

Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you. I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you. I think some of what I share is going to be an eye-opener for you. 

Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 44cf1f3a-57b1-4a6d-afa6-ad9b014da9ad Wed, 08 Sep 2021 01:00:00 -0700 2596 528 full false Why More Isn't Always Better Why More Isn't Always Better As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. 

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‍‍ ‍‍ ‍‍

Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business. Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. 

Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members and how simplifying, and not looking for “more”, has not only added top line revenue to her business but also reduced the number of hours she’s working each week. I’ll also share the steps that we took in order for us to refine their existing resources.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. 

 ‍‍

‍‍ ‍‍ ‍‍

Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business. Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. 

Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members and how simplifying, and not looking for “more”, has not only added top line revenue to her business but also reduced the number of hours she’s working each week. I’ll also share the steps that we took in order for us to refine their existing resources.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ccb0aa6b-a6b6-46d5-98b8-ad9701809fee Fri, 03 Sep 2021 01:00:00 -0700 1572 527 full false 21 Ways to Increase Your Webinar Show Up Rate 21 Ways to Increase Your Webinar Show Up Rate If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.

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This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. 

So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well).




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.

 ‍‍

‍‍ ‍‍ ‍‍

This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. 

So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well).




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 602fed77-0520-45db-8cca-ad950110bc75 Wed, 01 Sep 2021 01:00:00 -0700 2393 526 full false How to Minimize Your Facebook Ads Stats Discrepancies How to Minimize Your Facebook Ads Stats Discrepancies Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. 

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That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value and accept them as they are. Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers. Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. 

 ‍‍

‍‍ ‍‍ ‍‍

That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value and accept them as they are. Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers. Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3c20cafd-3e75-4be6-8889-ad90012789c1 Fri, 27 Aug 2021 01:00:00 -0700 1235 525 full false How She Did It 563K Followers on TikTok with Meg Harrell How She Did It 563K Followers on TikTok with Meg Harrell Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. 

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It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook. Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business. Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. 

Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales. In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. 

 ‍‍

‍‍ ‍‍ ‍‍

It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook. Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business. Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. 

Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales. In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 44883894-0f90-4093-90a6-ad8f000f02e5 Wed, 25 Aug 2021 01:00:00 -0700 3060 524 full false (Please) Stop Creating Small Offer Funnels (Please) Stop Creating Small Offer Funnels I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's more important in your business.

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Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though. In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels. What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's more important in your business.

 ‍‍

‍‍ ‍‍ ‍‍

Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though. In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels. What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 98c47e10-bd93-44f1-bd8c-08a440b8b23e Fri, 20 Aug 2021 01:00:00 -0700 881 523 full false How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez Anxiety has played a large part in my life and my business over the last 7.5 years.

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My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story. Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around. 

As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.

My journey is very similar to what Jess shares in this episode, so expect to hear me open up about my experience with anxiety alongside her. I am sharing some things that I haven’t shared publicly before. Even if you don’t suffer from anxiety, overwhelm or worry, I really encourage you to listen to this vulnerable, powerful, and inspiring conversation.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Anxiety has played a large part in my life and my business over the last 7.5 years.

 ‍‍

‍‍ ‍‍ ‍‍

My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story. Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around. 

As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.

My journey is very similar to what Jess shares in this episode, so expect to hear me open up about my experience with anxiety alongside her. I am sharing some things that I haven’t shared publicly before. Even if you don’t suffer from anxiety, overwhelm or worry, I really encourage you to listen to this vulnerable, powerful, and inspiring conversation.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready bfc219f4-f00f-433d-bd39-15f833877cca Wed, 18 Aug 2021 01:00:00 -0700 2879 522 full false Should You Switch Your Course to a Membership? Should You Switch Your Course to a Membership? Have you ever thought about switching your course to a membership?

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A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing. I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session. In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here. 

If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you ever thought about switching your course to a membership?

 ‍‍

‍‍ ‍‍ ‍‍

A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing. I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session. In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here. 

If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b5fd7214-4309-4b29-92c4-2295deb6d62a Fri, 13 Aug 2021 01:00:00 -0700 865 521 full false 5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu 5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu Do you use any type of quiz as a lead magnet in your business?

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Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead! 

We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them. Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot. 

As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. Linda has been featured in Interact’s quiz marketing podcast and the #prettyawkward entrepreneur podcast.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> Do you use any type of quiz as a lead magnet in your business?

 ‍‍

‍‍ ‍‍ ‍‍

Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead! 

We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them. Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot. 

As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. Linda has been featured in Interact’s quiz marketing podcast and the #prettyawkward entrepreneur podcast.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> Rick Mulready 2f458185-c686-440e-9564-ec8764aaf94c Wed, 11 Aug 2021 01:00:00 -0700 2698 520 full false Determining Your Next Hire + How to Cut 90 Mins From Your Work Day Determining Your Next Hire + How to Cut 90 Mins From Your Work Day What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?

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While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that. Sounds pretty good, right?

In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business. This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before. 

There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?

 ‍‍

‍‍ ‍‍ ‍‍

While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that. Sounds pretty good, right?

In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business. This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before. 

There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 126514bd-f0cc-4ca2-aad2-c43b5aad4408 Fri, 06 Aug 2021 01:00:00 -0700 1355 519 full false The Critical 4 Financial Metrics of Your Business with Michael King The Critical 4 Financial Metrics of Your Business with Michael King You need to understand your financial metrics when it comes to your business.I say this ALL the time, so we are actually getting into the details of it in this episode.

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I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash. Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.

The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.

Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entrepreneurs to help them scale their businesses profitably.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Michael's Links:

]]> You need to understand your financial metrics when it comes to your business.I say this ALL the time, so we are actually getting into the details of it in this episode.

 ‍‍

‍‍ ‍‍ ‍‍

I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash. Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.

The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.

Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entrepreneurs to help them scale their businesses profitably.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Michael's Links:

]]> Rick Mulready 17d0677b-3e16-4cbb-b257-c704ee4e4c07 Wed, 04 Aug 2021 01:00:00 -0700 2726 518 full false How to Decide Whether You "Should" or Shouldn't How to Decide Whether You "Should" or Shouldn't Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.

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I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are. In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it. The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. 

As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes. As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.

 ‍‍

‍‍ ‍‍ ‍‍

I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are. In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it. The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. 

As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes. As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c2ceeeb5-cc6d-420d-94ef-cdbbd805ca72 Fri, 30 Jul 2021 01:00:00 -0700 1503 517 full false How to Create a Thriving Community (Without Burning Out) with Anna Hetzel How to Create a Thriving Community (Without Burning Out) with Anna Hetzel Are you considering creating a community? Are you in the middle of creating a community in your business right now?

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I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community. For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. 

Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk. When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop rabbits from eating their garden.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you considering creating a community? Are you in the middle of creating a community in your business right now?

 ‍‍

‍‍ ‍‍ ‍‍

I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community. For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. 

Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk. When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop rabbits from eating their garden.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 98975ff0-8495-41d9-9201-01db17f4345e Wed, 28 Jul 2021 01:00:00 -0700 3048 516 full false How to Predict Your Business' Future With a Scorecard How to Predict Your Business' Future With a Scorecard Do you use a scorecard in your business? I hope that you do! 

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As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one. 

If you do use one already, this episode will help you refine that process. This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result. For more information and direction on using a scorecard in your business, tune in to this episode!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you use a scorecard in your business? I hope that you do! 

 ‍‍

‍‍ ‍‍ ‍‍

As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one. 

If you do use one already, this episode will help you refine that process. This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result. For more information and direction on using a scorecard in your business, tune in to this episode!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 71acc61b-4613-4fbe-821c-0364900296e9 Fri, 23 Jul 2021 01:00:00 -0700 1072 515 full false Thinking Differently About Your Marketing Efforts, with India Jackson Thinking Differently About Your Marketing Efforts, with India Jackson Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.

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India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness. Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more. 

India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. 

Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves. India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






India's Links:

]]> Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.

 ‍‍

‍‍ ‍‍ ‍‍

India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness. Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more. 

India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. 

Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves. India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






India's Links:

]]> Rick Mulready 5bc88aaa-f954-48e2-84a4-7e8b91e32fec Wed, 21 Jul 2021 01:00:00 -0700 2670 514 full false Why Your Ad Strategy for Launches Needs to Change Why Your Ad Strategy for Launches Needs to Change If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…

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It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode. It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads. For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…

 ‍‍

‍‍ ‍‍ ‍‍

It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode. It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads. For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f3b76126-1fb6-43ed-8ceb-ebef56459d39 Fri, 16 Jul 2021 01:00:00 -0700 984 513 full false Part II: Expert Tips on Podcasting with Charley Valher Part II: Expert Tips on Podcasting with Charley Valher Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.

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‍‍ ‍‍ ‍‍

Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. 

You don't necessarily need to listen to that one before this one, but it is still a must-listen. Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.

 ‍‍

‍‍ ‍‍ ‍‍

Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. 

You don't necessarily need to listen to that one before this one, but it is still a must-listen. Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 34acc529-cf30-4949-b654-d873b329f9f0 Wed, 14 Jul 2021 01:00:00 -0700 1896 512 full false Quick Tip: Lead Costs High? Focus On This... Quick Tip: Lead Costs High? Focus On This... Are you seeing higher than normal leads costs?If so, you are not alone!

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A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be. Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that. 

In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you seeing higher than normal leads costs?If so, you are not alone!

 ‍‍

‍‍ ‍‍ ‍‍

A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be. Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that. 

In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 39fcd409-8d4b-4d4c-9b93-32555288118e Fri, 09 Jul 2021 01:00:00 -0700 649 511 full false Expert Tips on Podcasting: Part I with Charley Valher Expert Tips on Podcasting: Part I with Charley Valher Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?

 ‍‍

‍‍ ‍‍ ‍‍

If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years.

You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?

 ‍‍

‍‍ ‍‍ ‍‍

If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years.

You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 326a4ef3-8032-49cd-b725-2608c711e9fa Wed, 07 Jul 2021 01:00:00 -0700 1966 510 full false Quick Tip: How to Run An Effective Team Meeting Quick Tip: How to Run An Effective Team Meeting Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

 ‍‍

‍‍ ‍‍ ‍‍

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time. I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

 ‍‍

‍‍ ‍‍ ‍‍

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time. I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 364f640e-e1e3-4843-b4c0-6316f9751f21 Fri, 02 Jul 2021 01:00:00 -0700 1385 509 full false Quick Tip: How to Run An Effective Team Meeting Quick Tip: How to Run An Effective Team Meeting Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

 ‍‍

‍‍ ‍‍ ‍‍

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time. I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

 ‍‍

‍‍ ‍‍ ‍‍

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time. I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9bfea2f0-677b-4149-825c-acf63f08ea1d Fri, 02 Jul 2021 01:00:00 -0700 1385 509 full false How to DIY Your Own PR to Tell YOUR Story with Cher Hale How to DIY Your Own PR to Tell YOUR Story with Cher Hale Do you know how you can DIY your own PR to tell your story?

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‍‍ ‍‍ ‍‍

In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.

As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you know how you can DIY your own PR to tell your story?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.

As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 11e9863a-da7c-4c4c-ad85-6f62879f2019 Wed, 30 Jun 2021 01:00:00 -0700 2484 508 full false Quick Tip: Increase Launch Conversions With This One Strategy Quick Tip: Increase Launch Conversions With This One Strategy Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? 

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We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way! Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort. In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch. You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? 

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‍‍ ‍‍ ‍‍

We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way! Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort. In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch. You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f51fb8c2-b3cb-4264-8813-bfa183fe0db2 Fri, 25 Jun 2021 01:00:00 -0700 626 507 full false 6 and 7-Figure Marketing Strategies with Shannon Matson 6 and 7-Figure Marketing Strategies with Shannon Matson Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?

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In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more. Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Shannon's Links:

]]> Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more. Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Shannon's Links:

]]> Rick Mulready 9fd0d6af-383a-4da6-81e9-0a6c18df5c7f Wed, 23 Jun 2021 01:00:00 -0700 3045 506 full false Quick Tip: Are You Making This Facebook Ads Targeting Mistake? Quick Tip: Are You Making This Facebook Ads Targeting Mistake? You need to hear about this super common Facebook ads targeting mistake…

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If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake! 

This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> You need to hear about this super common Facebook ads targeting mistake…

 ‍‍

‍‍ ‍‍ ‍‍

If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake! 

This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b7c7a8cc-6c60-44e2-9372-bce6c8708ea0 Fri, 18 Jun 2021 01:00:00 -0700 682 505 full false Bracing for Impact with Ashley Shaw Bracing for Impact with Ashley Shaw What does it mean to you to brace for impact?

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For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!

Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. 

Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams. Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What does it mean to you to brace for impact?

 ‍‍

‍‍ ‍‍ ‍‍

For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!

Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. 

Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams. Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4632dc53-70e0-407e-b3e5-74fddc0bf663 Wed, 16 Jun 2021 01:00:00 -0700 2860 504 full false Quick Tip: NEW Facebook Ads Best Practices Quick Tip: NEW Facebook Ads Best Practices The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!

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If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far. In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.

We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business. If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!

 ‍‍

‍‍ ‍‍ ‍‍

If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far. In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.

We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business. If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 460bff8d-5d48-44f1-9807-a97c356bd054 Fri, 11 Jun 2021 01:00:00 -0700 2346 503 full false Are You Running Your Business or Is the Business Running You with Caitlin Mitchell Are You Running Your Business or Is the Business Running You with Caitlin Mitchell Are you the one running your business or is your business running you? 

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I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.

Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you the one running your business or is your business running you? 

 ‍‍

‍‍ ‍‍ ‍‍

I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.

Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3c994840-b662-4fcf-ab16-896fa7cfe818 Wed, 09 Jun 2021 01:00:00 -0700 2161 502 full false Quick Tip: Creating $50K Per Month Quick Tip: Creating $50K Per Month Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?

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In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less. 

I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path. 

There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less. 

I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path. 

There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c2955945-10cd-40f6-9909-a07c5a09b76a Fri, 04 Jun 2021 01:00:00 -0700 1080 501 full false Celebrating YOUR Wins & Breakthroughs: Episode 500! Celebrating YOUR Wins & Breakthroughs: Episode 500! Can you believe it? We have made it to episode 500, and it is all because of you, my friend!

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I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.

You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast.

My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Can you believe it? We have made it to episode 500, and it is all because of you, my friend!

 ‍‍

‍‍ ‍‍ ‍‍

I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.

You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast.

My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a4cfac15-73d9-4f87-8e85-34a0d5d88f7a Wed, 02 Jun 2021 01:00:00 -0700 2818 500 full false Quick Tip: How to Refine Your "Promise" For More Sales Quick Tip: How to Refine Your "Promise" For More Sales Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?

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If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them. So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode.

I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise. If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?

 ‍‍

‍‍ ‍‍ ‍‍

If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them. So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode.

I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise. If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready dfd50523-f4ac-47c7-b8e7-ba70a70bad2e Fri, 28 May 2021 01:00:00 -0700 1050 499 full false How to Create a More Inclusive Business with Erica Courdae How to Create a More Inclusive Business with Erica Courdae How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?

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This is such an important topic, and these are questions that you should be asking yourself as a business owner.I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive. Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more.

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Erica Courdae's Links:

]]> How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?

 ‍‍

‍‍ ‍‍ ‍‍

This is such an important topic, and these are questions that you should be asking yourself as a business owner.I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive. Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more.

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Erica Courdae's Links:

]]> Rick Mulready 5e89f575-1b9a-4b4f-b83e-144e727af32c Wed, 26 May 2021 01:00:00 -0700 3556 498 full false Quick Tip: What If It Were Easy? Quick Tip: What If It Were Easy? What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?

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I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy. 

I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated. 

When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?

 ‍‍

‍‍ ‍‍ ‍‍

I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy. 

I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated. 

When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 675683a4-409b-4927-a792-a4bfb38684c8 Fri, 21 May 2021 01:00:00 -0700 783 497 full false Impact is Far Greater Than Intent (In Business & Life) Impact is Far Greater Than Intent (In Business & Life) I should have had this conversation with you a long time ago...In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life.

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This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with.As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I should have had this conversation with you a long time ago...In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life.

 ‍‍

‍‍ ‍‍ ‍‍

This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with.As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 618c4a17-5e5d-43ea-ab7e-a8c278f8a905 Wed, 19 May 2021 01:00:00 -0700 1133 496 full false Quick Tip: 5 Ways to Get Over the Fear of Hiring Quick Tip: 5 Ways to Get Over the Fear of Hiring Are you ready for practical tips that you can actually apply to get over your fear of hiring?

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In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business. When I talk to my Accelerator students, this topic comes up so much. 

A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too. The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you ready for practical tips that you can actually apply to get over your fear of hiring?

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business. When I talk to my Accelerator students, this topic comes up so much. 

A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too. The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1b7fbf0e-4775-4391-949f-04981816c002 Fri, 14 May 2021 01:00:00 -0700 1189 495 full false How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today!

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I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15 year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. 

The success of her YouTube channel led her to begin training other agents how to have similar results, and in July of 2018, her coaching program, YouTube for Agents, was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again. After not being able to step away from her laptop, Karin decided that she wanted to work less and make more money. 

Now, she has a proficient team and was able to retire her husband because of her continual increase in revenue. We are talking about her business journey, and how she has completely transformed her business since I met her. We’re also breaking down how she uses her team, how she's now working less than she ever has, how she is making more money, how she got over limiting beliefs, and more.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Karin Carr's Links:

]]> It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today!

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I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15 year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. 

The success of her YouTube channel led her to begin training other agents how to have similar results, and in July of 2018, her coaching program, YouTube for Agents, was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again. After not being able to step away from her laptop, Karin decided that she wanted to work less and make more money. 

Now, she has a proficient team and was able to retire her husband because of her continual increase in revenue. We are talking about her business journey, and how she has completely transformed her business since I met her. We’re also breaking down how she uses her team, how she's now working less than she ever has, how she is making more money, how she got over limiting beliefs, and more.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Karin Carr's Links:

]]> Rick Mulready ed1811b7-8706-4c7d-861c-7bacc2fe9350 Wed, 12 May 2021 01:00:00 -0700 3729 494 full false Quick Tip: Strategy Session: Getting Clarity On Who to Hire Quick Tip: Strategy Session: Getting Clarity On Who to Hire Does starting the hiring process overwhelm you?

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In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire.

This is a topic that comes up a lot, and I think it is because getting started with the hiring experience can be really overwhelming. In this session, we cover the importance of finding someone you like, training, writing a job description, defining a pay rate, leveraging your resources, and more.

It is really important that you don’t overthink this process. If you start small and decide what you need this person to do and if they are a good personality fit, you will work the rest of the details out. I totally understand the overwhelm here because I have been there, so tune in to hear how we worked through this feeling with one of our Accelerator coaching members and how I recommend moving forward in the hiring process.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Does starting the hiring process overwhelm you?

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire.

This is a topic that comes up a lot, and I think it is because getting started with the hiring experience can be really overwhelming. In this session, we cover the importance of finding someone you like, training, writing a job description, defining a pay rate, leveraging your resources, and more.

It is really important that you don’t overthink this process. If you start small and decide what you need this person to do and if they are a good personality fit, you will work the rest of the details out. I totally understand the overwhelm here because I have been there, so tune in to hear how we worked through this feeling with one of our Accelerator coaching members and how I recommend moving forward in the hiring process.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a00ac779-ca48-4aca-bc92-c9688815da61 Fri, 07 May 2021 01:00:00 -0700 1007 493 full false New Hire Onboarding: The (Critical) First 90-Days New Hire Onboarding: The (Critical) First 90-Days Do you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too!

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As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too!

 ‍‍

‍‍ ‍‍ ‍‍

As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready febfc8c6-e9e8-43bb-9998-8e8324440e61 Wed, 05 May 2021 01:00:00 -0700 2579 492 full false Quick Tip: How I've Become WAY More Productive Quick Tip: How I've Become WAY More Productive What time of the day do you do your best work? I call this your magic time!

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In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.

I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that. I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.

This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.

Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What time of the day do you do your best work? I call this your magic time!

 ‍‍

‍‍ ‍‍ ‍‍

In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.

I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that. I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.

This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.

Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8c22d05a-bc0c-4334-9902-7a7677e314e8 Fri, 30 Apr 2021 01:00:00 -0700 797 491 full false Behind the Scenes: My Accelerator Coaching Program Behind the Scenes: My Accelerator Coaching Program With all of the different business coaching programs out there, how do you decide which one will benefit you the most?

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I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode. My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more. I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> With all of the different business coaching programs out there, how do you decide which one will benefit you the most?

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‍‍ ‍‍ ‍‍

I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode. My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more. I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready e87d40cb-2c35-42b7-8bb4-d6282de5ddfc Wed, 28 Apr 2021 01:00:00 -0700 2483 490 full false Quick Tip: #1 Overlooked Way to Get More Customers Quick Tip: #1 Overlooked Way to Get More Customers Do you want more customers or students? You’re probably overlooking how to get them...

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Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.

I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you want more customers or students? You’re probably overlooking how to get them...

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‍‍ ‍‍ ‍‍

Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.

I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 33a0dba3-7995-4e28-9507-1d7896d3daac Fri, 23 Apr 2021 01:00:00 -0700 723 489 full false How to Create a Tiny Offer™ Funnel with Allie Bjerk How to Create a Tiny Offer™ Funnel with Allie Bjerk Do you know what a Tiny Offer is? Do you use them in your business?

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Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. 

Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs. Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships. 

Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Allie's Links:

]]> Do you know what a Tiny Offer is? Do you use them in your business?

 ‍‍

‍‍ ‍‍ ‍‍

Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. 

Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs. Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships. 

Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Allie's Links:

]]> Rick Mulready 1a951eac-a34a-4789-8b84-b2967fed90c6 Wed, 21 Apr 2021 01:00:00 -0700 2496 488 full false Quick Tip: How to Find the Leverage Point In Your Launches Quick Tip: How to Find the Leverage Point In Your Launches Do you know how to find and use your leverage point? It’s all in your data, my friend!

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In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point. Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.

I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more. This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you know how to find and use your leverage point? It’s all in your data, my friend!

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‍‍ ‍‍ ‍‍

In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point. Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.

I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more. This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready af1cf8cf-d50b-42a8-a8ad-2f8aa4148a09 Fri, 16 Apr 2021 01:00:00 -0700 1202 487 full false The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou Are you confident in your PR strategy? Do you know how to pitch your business well?

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Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business. Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. 

From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Gloria Chou's Links:

]]> Are you confident in your PR strategy? Do you know how to pitch your business well?

 ‍‍

‍‍ ‍‍ ‍‍

Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business. Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. 

From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Gloria Chou's Links:

]]> Rick Mulready e9b09961-5018-4a0e-aef5-57fe6b54fc3e Wed, 14 Apr 2021 01:00:00 -0700 2055 486 full false Quick Tip: 5 Ways to Get Students to Complete Your Course Quick Tip: 5 Ways to Get Students to Complete Your Course How are you making sure that your students are finishing your course or program?

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The percentage of students that actually finish the courses that they buy is only about 10-15%. I don’t feel like this is talked about nearly enough! In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.

I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more. If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> How are you making sure that your students are finishing your course or program?

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‍‍ ‍‍ ‍‍

The percentage of students that actually finish the courses that they buy is only about 10-15%. I don’t feel like this is talked about nearly enough! In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.

I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more. If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 60c2d916-705f-4599-abf2-2ece9df164f7 Fri, 09 Apr 2021 01:00:00 -0700 1565 485 full false How to Confidently Build & Lead a Small Team w/ Tianna Tye How to Confidently Build & Lead a Small Team w/ Tianna Tye How confident are you when it comes to building your team and leading them well?

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I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. 

As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Tianna Tye's Links:

]]> How confident are you when it comes to building your team and leading them well?

 ‍‍

‍‍ ‍‍ ‍‍

I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. 

As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Tianna Tye's Links:

]]> Rick Mulready fc782903-9925-4985-a67b-7097a74e67f2 Wed, 07 Apr 2021 01:00:00 -0700 3009 484 full false Quick Tip: Making Sense of Facebook's New 8 Conversion Event Limit Quick Tip: Making Sense of Facebook's New 8 Conversion Event Limit Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?

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There is so much confusion around this, so the best thing you can do is listen in to educate yourself. In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.

I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more. If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?

 ‍‍

‍‍ ‍‍ ‍‍

There is so much confusion around this, so the best thing you can do is listen in to educate yourself. In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.

I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more. If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 43a1ea5b-c794-48bb-af17-5b02f19edeee Fri, 02 Apr 2021 01:00:00 -0700 945 483 full false Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy Does your website represent who you are and your business well? It should!

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I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. 

She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Elizabeth Mc Cravy's Links:

]]> Does your website represent who you are and your business well? It should!

 ‍‍

‍‍ ‍‍ ‍‍

I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. 

She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Elizabeth Mc Cravy's Links:

]]> Rick Mulready c4570977-b0ca-4411-bf0a-ab5e2215525a Wed, 31 Mar 2021 01:00:00 -0700 3478 482 full false Quick Tip: Are You Solving the Wrong “Problem” In Your Webinar Funnel? Quick Tip: Are You Solving the Wrong “Problem” In Your Webinar Funnel? Do you change things in your funnel without looking at your data first? I see this happening all the time!

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A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist. In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. 

From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you change things in your funnel without looking at your data first? I see this happening all the time!

 ‍‍

‍‍ ‍‍ ‍‍

A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist. In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. 

From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f28d7487-9349-4204-b6e3-c2166d5702d2 Fri, 26 Mar 2021 01:00:00 -0700 745 481 full false From Resistant to Hiring to WHO CAN I HIRE NEXT?! w/ Stephanie DeLussey From Resistant to Hiring to WHO CAN I HIRE NEXT?! w/ Stephanie DeLussey Are you apprehensive about bringing on team members to help you in your business?

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I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.

Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.

Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.

Stephanie is also a huge mental health advocate, sharing her experiences and struggles to let others know that you can survive the dark seasons and thrive in life and teaching with a mental illness.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Stephanie DeLussey's Links:

]]> Are you apprehensive about bringing on team members to help you in your business?

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I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.

Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.

Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.

Stephanie is also a huge mental health advocate, sharing her experiences and struggles to let others know that you can survive the dark seasons and thrive in life and teaching with a mental illness.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Stephanie DeLussey's Links:

]]> Rick Mulready 2890f8ff-f290-414a-9c92-d06377abd58d Wed, 24 Mar 2021 01:00:00 -0700 2318 480 full false Quick Tip: Working Harder & Longer Isn’t the Answer Quick Tip: Working Harder & Longer Isn’t the Answer Are you under the impressions that working harder and longer is the only road to achieving your goals?

 ‍‍

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My friend, that is simply not true. In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.

So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life. If you want to see success in your business without burning yourself out, this is the episode for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you under the impressions that working harder and longer is the only road to achieving your goals?

 ‍‍

‍‍ ‍‍ ‍‍

My friend, that is simply not true. In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.

So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life. If you want to see success in your business without burning yourself out, this is the episode for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 87ad478e-ee04-40fc-91f6-410df4b7a459 Fri, 19 Mar 2021 01:00:00 -0700 1245 479 full false How to Create Financial Freedom & Fulfillment w/ John Lee Dumas How to Create Financial Freedom & Fulfillment w/ John Lee Dumas Do you know that there is no secret to financial freedom and fulfillment? That’s right, my friend, but there is a roadmap.

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I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment. There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you know that there is no secret to financial freedom and fulfillment? That’s right, my friend, but there is a roadmap.

 ‍‍

‍‍ ‍‍ ‍‍

I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment. There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready de03bd43-8e63-4dbd-8fca-34a236e418e2 Wed, 17 Mar 2021 01:00:00 -0700 2517 478 full false Quick Tip: 3 Tips to Becoming a Better Leader Quick Tip: 3 Tips to Becoming a Better Leader I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

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‍‍ ‍‍ ‍‍

What does leadership mean to you? As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me. In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.

Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business! Whether you have one person on your team or many, this episode will be really helpful for you!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 ‍‍

‍‍ ‍‍ ‍‍

What does leadership mean to you? As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me. In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.

Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business! Whether you have one person on your team or many, this episode will be really helpful for you!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c5f4e1ac-0837-446a-b90b-6f027509ce18 Fri, 12 Mar 2021 01:00:00 -0800 1408 477 full false A Counterintuitive Approach to Hiring Your Support Team with Erika Macauley A Counterintuitive Approach to Hiring Your Support Team with Erika Macauley Do you want to know how to start making hires for your business?

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I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. 

Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know. 

Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Erika's Links:

  • www.erikamacauley.com
  • www.erikamacauley.com/hello
  • Follow @erika_macauley on Instagram
  • Clubhouse: @erikamacauley
]]> Do you want to know how to start making hires for your business?

 ‍‍

‍‍ ‍‍ ‍‍

I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. 

Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know. 

Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Erika's Links:

  • www.erikamacauley.com
  • www.erikamacauley.com/hello
  • Follow @erika_macauley on Instagram
  • Clubhouse: @erikamacauley
]]> Rick Mulready 3b7910db-5193-48da-86f5-2d08b53beac7 Wed, 10 Mar 2021 01:00:00 -0800 4017 476 full false Quick Tip: What Grade School Taught Me About Standing Out Online Quick Tip: What Grade School Taught Me About Standing Out Online Are you trying to figure out how to stand out in a crowded niche?If you’ve been listening to the show recently, we’ve been talking about this a lot. 

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‍‍ ‍‍ ‍‍

Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me. 

When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you trying to figure out how to stand out in a crowded niche?If you’ve been listening to the show recently, we’ve been talking about this a lot. 

 ‍‍

‍‍ ‍‍ ‍‍

Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me. 

When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4e55bcc7-fcaa-464a-a601-d78ab2bf3d50 Fri, 05 Mar 2021 01:00:00 -0800 974 475 full false The Switch: How I Became Strategic and Intentional With My Messaging & Content The Switch: How I Became Strategic and Intentional With My Messaging & Content Have you changed your messaging since starting your business? I bet you have!

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In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.

Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you changed your messaging since starting your business? I bet you have!

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.

Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1e7fd6ff-5dbc-4188-bf30-b75cf602a6d5 Wed, 03 Mar 2021 01:00:00 -0800 1747 474 full false Quick Tip: Why Your "Ideal Customer Avatar" Is Broken Quick Tip: Why Your "Ideal Customer Avatar" Is Broken Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.

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‍‍ ‍‍ ‍‍

In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.That’s right, I said it. If you want to find out how to fix your ICA, be sure to tune in! 

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.That’s right, I said it. If you want to find out how to fix your ICA, be sure to tune in! 

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 44d17b40-86a3-48b8-b646-18408c2efe9f Fri, 26 Feb 2021 01:00:00 -0800 1198 473 full false How to Sell More Without Even Selling with Brandon Lucero (Part II) How to Sell More Without Even Selling with Brandon Lucero (Part II) Are you ready to learn some mind-blowing strategies for creating effective messaging? If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!

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In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you ready to learn some mind-blowing strategies for creating effective messaging? If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!

 ‍‍

‍‍ ‍‍ ‍‍

In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready d72e4086-29af-47f3-87a7-e0d0baec9cae Wed, 24 Feb 2021 01:00:00 -0800 2813 472 full false Quick Tip: Testing Facebook Ads On the Cheap Quick Tip: Testing Facebook Ads On the Cheap Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. 

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As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes. We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. 

I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads. I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. 

 ‍‍

‍‍ ‍‍ ‍‍

As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes. We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. 

I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads. I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c703747a-8915-4942-baf7-d266980ef37a Fri, 19 Feb 2021 01:00:00 -0800 1074 471 full false How to Create Messaging That Stands Out with Brandon Lucero (Part I) How to Create Messaging That Stands Out with Brandon Lucero (Part I) A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we're going to be talking about today. 

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‍‍ ‍‍ ‍‍

This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche. Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero. This is just Part I of this discussion, so don’t miss Part II next week!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we're going to be talking about today. 

 ‍‍

‍‍ ‍‍ ‍‍

This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche. Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero. This is just Part I of this discussion, so don’t miss Part II next week!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f0fc8e6e-0d61-4aee-a09c-9989b2fce494 Wed, 17 Feb 2021 01:00:00 -0800 3510 470 full false Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz Do you have a pre-launch strategy? Are you getting people excited about your launch? 

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Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. When you’re doing a launch for your business, you need to be producing content that gets people excited about it. In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you have a pre-launch strategy? Are you getting people excited about your launch? 

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. When you’re doing a launch for your business, you need to be producing content that gets people excited about it. In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0cfd9766-ca46-4add-845e-0e119ab75a38 Fri, 12 Feb 2021 01:00:00 -0800 1201 469 full false Apple's iOS Privacy Updates and Your Ads: What You Need to Know Apple's iOS Privacy Updates and Your Ads: What You Need to Know Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode!

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First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown. 

Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. 

As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.

He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode!

 ‍‍

‍‍ ‍‍ ‍‍

First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown. 

Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. 

As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.

He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 236e5a23-20bd-4f82-bc03-1e7abeb3e1d0 Wed, 10 Feb 2021 01:00:00 -0800 2862 468 full false Quick Tip: Revenue Generating Activities (In 3 Hours/day) Quick Tip: Revenue Generating Activities (In 3 Hours/day) What if you only had 3-4 hours a day to work your business? What would you be spending your time on?

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Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame. You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage. We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What if you only had 3-4 hours a day to work your business? What would you be spending your time on?

 ‍‍

‍‍ ‍‍ ‍‍

Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame. You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage. We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0a4f119f-e4c6-47e0-97a2-aee0253ee0f5 Fri, 05 Feb 2021 01:00:00 -0800 1350 467 full false "Best of": How She Did It - How to Sell $100K WITHOUT Ads, w/ Nicole Burke "Best of": How She Did It - How to Sell $100K WITHOUT Ads, w/ Nicole Burke Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. 

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What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races! 

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. 

Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super-smart organic strategies, especially on Instagram.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. 

 ‍‍

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What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races! 

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. 

Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super-smart organic strategies, especially on Instagram.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 37180b38-4016-442d-ba42-2adfdf944e77 Wed, 03 Feb 2021 01:00:00 -0800 3484 466 full false Quick Tip: Generating Leads & Sales Without Money for Ads Quick Tip: Generating Leads & Sales Without Money for Ads Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?

 ‍‍

‍‍ ‍‍ ‍‍

Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. This is about being super clear on who you serve and what problem you solve for them. 

I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later. You will also need a consistent content strategy. I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?

 ‍‍

‍‍ ‍‍ ‍‍

Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. This is about being super clear on who you serve and what problem you solve for them. 

I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later. You will also need a consistent content strategy. I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b92d2972-42e8-4e6f-9bd6-e72051c945fb Fri, 29 Jan 2021 01:00:00 -0800 1161 465 full false The Secret to High Converting Launch Copy with Brittany McBean The Secret to High Converting Launch Copy with Brittany McBean Do you want to know how to have the best launch copy on the block?

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Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.

Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you want to know how to have the best launch copy on the block?

 ‍‍

‍‍ ‍‍ ‍‍

Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.

Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 56d2accb-cd2b-44c6-9907-a81da8ac8295 Wed, 27 Jan 2021 01:00:00 -0800 3505 464 full false BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session) BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session) Are you in the mood for a bonus episode? Me too. Let’s do it. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> Are you in the mood for a bonus episode? Me too. Let’s do it. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


]]> Rick Mulready d878e073-d6bb-48da-9319-b70485592f23 Mon, 25 Jan 2021 01:00:00 -0800 3984 463 full false Quick Tip: A Better Alternative to Webinars? Quick Tip: A Better Alternative to Webinars? Are you trying to figure out what launch method is right for you? 

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I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new. I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!

Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you trying to figure out what launch method is right for you? 

 ‍‍

‍‍ ‍‍ ‍‍

I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new. I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!

Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 929e440e-ed36-4f43-ae6e-ae2f26739a75 Fri, 22 Jan 2021 01:00:00 -0800 1256 462 full false How She Did It: $25k In Her First Launch with Therapist Amy Wine How She Did It: $25k In Her First Launch with Therapist Amy Wine Making $25k from your first launch sounds pretty great, right?

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On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.

I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Marriage's Links:

  • Follow @marriagesparks on Instagram
  • Follow Marriage Sparks on Facebook
  • www.marriagesparks.com
]]> Making $25k from your first launch sounds pretty great, right?

 ‍‍

‍‍ ‍‍ ‍‍

On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.

I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Marriage's Links:

  • Follow @marriagesparks on Instagram
  • Follow Marriage Sparks on Facebook
  • www.marriagesparks.com
]]> Rick Mulready c20edd7a-59d5-49d9-b5a6-f860a2e42526 Wed, 20 Jan 2021 01:00:00 -0800 3370 461 full false Quick Tip: What Every "Early" Course Creator Needs to Be Focused On Quick Tip: What Every "Early" Course Creator Needs to Be Focused On Do you have an offer that you know is good but that you're having trouble getting traction with? 

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‍‍ ‍‍ ‍‍

I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you have an offer that you know is good but that you're having trouble getting traction with? 

 ‍‍

‍‍ ‍‍ ‍‍

I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready d25ea859-9990-446c-b313-0ba17149fef2 Fri, 15 Jan 2021 01:00:00 -0800 960 460 full false Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch Do you do launch reviews after your launches to see how everything went? Well, it’s super important that you do, and I am going to tell you why.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you do launch reviews after your launches to see how everything went? Well, it’s super important that you do, and I am going to tell you why.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready fec6ba8b-0dbd-4a1e-9c4e-9af79920f74a Wed, 13 Jan 2021 01:00:00 -0800 3098 459 full false Quick Tip: How to Avoid "Offer" Overwhelm Quick Tip: How to Avoid "Offer" Overwhelm Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot).  

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‍‍ ‍‍ ‍‍

The problem is they have too many offers. When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy. So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot).  

 ‍‍

‍‍ ‍‍ ‍‍

The problem is they have too many offers. When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy. So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b5c78818-7262-4684-88db-a3b8eeb4d4de Fri, 08 Jan 2021 01:00:00 -0800 1093 458 full false Strategy Session with Baby Sleep Consultant Lynette Marsden Strategy Session with Baby Sleep Consultant Lynette Marsden Do you have clarity on what problem you solve for people? If you do, could you have more?

 ‍‍

‍‍ ‍‍ ‍‍

Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again. I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Lynette's Links:

  • www.tinytoesbabysleep.com
  • https://www.instagram.com/tinytoesbabysleep/
  • https://www.facebook.com/tinytoesbabysleep/
]]> Do you have clarity on what problem you solve for people? If you do, could you have more?

 ‍‍

‍‍ ‍‍ ‍‍

Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again. I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Lynette's Links:

  • www.tinytoesbabysleep.com
  • https://www.instagram.com/tinytoesbabysleep/
  • https://www.facebook.com/tinytoesbabysleep/
]]> Rick Mulready 0bf570aa-1565-4742-8643-8b9b8ee41c29 Wed, 06 Jan 2021 01:00:00 -0800 2977 457 full false "Best of" How to Be a Guest On Podcasts (In 2021) "Best of" How to Be a Guest On Podcasts (In 2021) We are officially in 2021! Happy New Year, friends. Today, I am bringing you a  “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. 

 ‍‍

‍‍ ‍‍ ‍‍

If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. 

I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> We are officially in 2021! Happy New Year, friends. Today, I am bringing you a  “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. 

 ‍‍

‍‍ ‍‍ ‍‍

If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. 

I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a295778d-5c62-4305-bd1a-a3c6816e01b4 Fri, 01 Jan 2021 01:00:00 -0800 2895 456 full false Quick Tip: Big Changes Coming to Your Ads? Quick Tip: Big Changes Coming to Your Ads? I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 ‍‍

‍‍ ‍‍ ‍‍

Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020. Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads. In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 ‍‍

‍‍ ‍‍ ‍‍

Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020. Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads. In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 53f1dbf9-64c6-43c8-a866-a74264db42a3 Wed, 30 Dec 2020 01:00:00 -0800 1171 455 full false The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode. 

 ‍‍

‍‍ ‍‍ ‍‍

Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year.

Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™ Academy & Business Breakthrough Academy, where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.

Mel is sharing all kinds of crazy helpful advice, but I really want you to pay close attention to the conversation about setting your financial goals because Mel has a slightly different take on it that I think is really great.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Mel's Links:

  • Follow Mel on Facebook
  • Follow @melabraham9 on Instagram
  • Subscribe to Mel on YouTube
  • Follow @MelHAb on Twitter
  • Connect with Mel on LinkedIn
  • Get The Debt Breakthrough Calculator: www.melabraham.com/nge
]]> How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode. 

 ‍‍

‍‍ ‍‍ ‍‍

Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year.

Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™ Academy & Business Breakthrough Academy, where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.

Mel is sharing all kinds of crazy helpful advice, but I really want you to pay close attention to the conversation about setting your financial goals because Mel has a slightly different take on it that I think is really great.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Mel's Links:

  • Follow Mel on Facebook
  • Follow @melabraham9 on Instagram
  • Subscribe to Mel on YouTube
  • Follow @MelHAb on Twitter
  • Connect with Mel on LinkedIn
  • Get The Debt Breakthrough Calculator: www.melabraham.com/nge
]]> Rick Mulready a720aeea-9cea-45af-8171-8561874095ab Wed, 23 Dec 2020 01:00:00 -0800 3050 454 full false BONUS: My Lessons from 2020 + "Predictions" for 2021 BONUS: My Lessons from 2020 + "Predictions" for 2021 Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. 

 ‍‍

‍‍ ‍‍ ‍‍

But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. 

We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently?

In this episode, I will share with you what I learned in my business in 2020. I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. 

 ‍‍

‍‍ ‍‍ ‍‍

But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. 

We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently?

In this episode, I will share with you what I learned in my business in 2020. I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 57261d61-eef2-4171-88ed-558681e50d37 Mon, 21 Dec 2020 01:00:00 -0800 3093 453 full false Quick Tip: How to Scale Your Facebook/IG Ads in 2021 Quick Tip: How to Scale Your Facebook/IG Ads in 2021 In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. 

 ‍‍

‍‍ ‍‍ ‍‍

Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time. The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. 

But if you want to scale, it’s not that simple. That is what’s going to separate the people who are going to be successful with their ads from the people who are not. So today I want to break down how I look at, and how I recommend that you look at, scaling your Facebook and Instagram ads in 2021.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. 

 ‍‍

‍‍ ‍‍ ‍‍

Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time. The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. 

But if you want to scale, it’s not that simple. That is what’s going to separate the people who are going to be successful with their ads from the people who are not. So today I want to break down how I look at, and how I recommend that you look at, scaling your Facebook and Instagram ads in 2021.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 547cd5f4-932d-4233-b2c3-84bd942107ad Fri, 18 Dec 2020 01:00:00 -0800 1221 452 full false MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. 

 ‍‍

‍‍ ‍‍ ‍‍

Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. 

I know it can be boring, but it is SO important, and if there’s anyone who can teach us about the law without making it boring, it’s Jim. Jim is the founder of Hawthorn Law. He is an Online Business Lawyer, Entrepreneur, YouTuber, and diehard Cleveland sports fan who has escaped the cold of Ohio to live under the Blue Skies of North Carolina.  

Jim is a devoted husband and father of three young kids who loves to camp, hike, run, and make YouTube videos that help online entrepreneurs get their legal house in order so that they can focus on building amazing businesses. Jim is super approachable, super smart, and I’m so excited to sit down with him for this episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jim Hart's Links:

  • Jim’s Flagship Course: https://www.hawthornlaw.net/toolkit
  • Building an Online Business - Facebook Group 
  • www.youtube.com/hawthornlaw
  • www.hawthornlaw.net
]]> Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. 

 ‍‍

‍‍ ‍‍ ‍‍

Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. 

I know it can be boring, but it is SO important, and if there’s anyone who can teach us about the law without making it boring, it’s Jim. Jim is the founder of Hawthorn Law. He is an Online Business Lawyer, Entrepreneur, YouTuber, and diehard Cleveland sports fan who has escaped the cold of Ohio to live under the Blue Skies of North Carolina.  

Jim is a devoted husband and father of three young kids who loves to camp, hike, run, and make YouTube videos that help online entrepreneurs get their legal house in order so that they can focus on building amazing businesses. Jim is super approachable, super smart, and I’m so excited to sit down with him for this episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Jim Hart's Links:

  • Jim’s Flagship Course: https://www.hawthornlaw.net/toolkit
  • Building an Online Business - Facebook Group 
  • www.youtube.com/hawthornlaw
  • www.hawthornlaw.net
]]> Rick Mulready c7171e4d-9179-4a6c-a3e3-78cd30e0af31 Wed, 16 Dec 2020 01:00:00 -0800 3302 451 full false Quick Tip: Optimizing a High Ticket Webinar Funnel Quick Tip: Optimizing a High Ticket Webinar Funnel Do you have a high ticket offer that you’d like to see even better results from?

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to share some of the takeaways from a recent coaching session.  This session was with one of our newest Accelerator group coaching members who has a high ticket offer.   We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel. 

So today we’re breaking down how to understand your numbers and how to optimize them. If you have an offer that you think could be performing better than it already is, be sure to tune in. When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you have a high ticket offer that you’d like to see even better results from?

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to share some of the takeaways from a recent coaching session.  This session was with one of our newest Accelerator group coaching members who has a high ticket offer.   We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel. 

So today we’re breaking down how to understand your numbers and how to optimize them. If you have an offer that you think could be performing better than it already is, be sure to tune in. When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7322e87b-c0b7-4c4e-92dc-d271b94a39af Fri, 11 Dec 2020 01:00:00 -0800 974 450 full false How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?

 ‍‍

‍‍ ‍‍ ‍‍

Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual.   And guess what?!  It ended up being a HUGE success! Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.

Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge. 

Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6-year-old and 2-year-old daughters.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Hallie Sherman's Links:

  • www.speechtimefun.com
  • www.shopspeechtimefun.com
  • www.speechretreat.com
  • www.instagram.com/speechtimefun
]]> For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?

 ‍‍

‍‍ ‍‍ ‍‍

Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual.   And guess what?!  It ended up being a HUGE success! Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.

Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge. 

Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6-year-old and 2-year-old daughters.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Hallie Sherman's Links:

  • www.speechtimefun.com
  • www.shopspeechtimefun.com
  • www.speechretreat.com
  • www.instagram.com/speechtimefun
]]> Rick Mulready 207bad83-7094-4d71-9dc9-448556867b0a Wed, 09 Dec 2020 01:00:00 -0800 2868 449 full false Quick Tip: Overcoming the Fear of Hiring Quick Tip: Overcoming the Fear of Hiring Have you ever hired someone for your team that didn't work out?

 ‍‍

‍‍ ‍‍ ‍‍

If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. 

So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. 

If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. Let’s talk it through together in this episode. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you ever hired someone for your team that didn't work out?

 ‍‍

‍‍ ‍‍ ‍‍

If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. 

So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. 

If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. Let’s talk it through together in this episode. 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 15da5444-29e9-436b-b5c0-1fd874ac926b Fri, 04 Dec 2020 01:00:00 -0800 1338 448 full false “Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon “Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  

 ‍‍

‍‍ ‍‍ ‍‍

My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. 

In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. 

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  

 ‍‍

‍‍ ‍‍ ‍‍

My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. 

In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. 

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0b7143bd-c069-414f-b7ed-4de39736bf84 Wed, 02 Dec 2020 01:00:00 -0800 3727 447 full false "Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads "Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. 

 ‍‍

‍‍ ‍‍ ‍‍

Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. 

 ‍‍

‍‍ ‍‍ ‍‍

Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 71171056-8eb9-416e-bfe2-4e023cebc952 Fri, 27 Nov 2020 01:00:00 -0800 839 446 full false 8 Must-Read Business and Mindset Books 8 Must-Read Business and Mindset Books Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? 

 ‍‍

‍‍ ‍‍ ‍‍

I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? 

 ‍‍

‍‍ ‍‍ ‍‍

I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a41642a5-3975-40c2-ad1c-36ac959edb69 Wed, 25 Nov 2020 01:00:00 -0800 2031 445 full false Quick Tip: Inside My Daily Schedule (With a 2yr Old) Quick Tip: Inside My Daily Schedule (With a 2yr Old) In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities.

 ‍‍

‍‍ ‍‍ ‍‍

It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful. From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! 

I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities.

 ‍‍

‍‍ ‍‍ ‍‍

It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful. From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! 

I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6d9bd888-0de9-4377-a92a-d3fbe8a87052 Fri, 20 Nov 2020 01:00:00 -0800 1066 444 full false Q&A with Rick: Optimizing Your Business (and Ads) Q&A with Rick: Optimizing Your Business (and Ads) Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.

I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.

I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 03602633-0853-4a53-91e0-bab5718bc2f1 Wed, 18 Nov 2020 01:00:00 -0800 2673 443 full false BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! 

 ‍‍

‍‍ ‍‍ ‍‍

This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. We dissect his latest launch looking for opportunities for him to optimize the next one. 

We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. Grab your favorite drink and come hang out with us in this coaching session!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! 

 ‍‍

‍‍ ‍‍ ‍‍

This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. We dissect his latest launch looking for opportunities for him to optimize the next one. 

We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. Grab your favorite drink and come hang out with us in this coaching session!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2d20293d-eea7-4fba-a4f4-d77c2a8ce58a Mon, 16 Nov 2020 01:00:00 -0800 2400 442 full false Quick Tip: 9 Creative Ways to Make an Extra $300 a Month Quick Tip: 9 Creative Ways to Make an Extra $300 a Month Would you love to be able to make an extra $300 every month?

 ‍‍

‍‍ ‍‍ ‍‍

Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. 

As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Would you love to be able to make an extra $300 every month?

 ‍‍

‍‍ ‍‍ ‍‍

Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. 

As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 73c6f635-e806-470a-901e-0fdfb657b1ef Fri, 13 Nov 2020 01:00:00 -0800 1488 441 full false Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?

 ‍‍

‍‍ ‍‍ ‍‍

Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! 

In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. 

My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. 

In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?

 ‍‍

‍‍ ‍‍ ‍‍

Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! 

In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. 

My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. 

In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a05794b2-88c4-4c95-bf6d-99ce086bb5fa Wed, 11 Nov 2020 01:00:00 -0800 2573 440 full false Quick Tip: How to Choose the Right Business Mentor/Coach Quick Tip: How to Choose the Right Business Mentor/Coach Have you been thinking about hiring a mentor or coach to help you on your journey? Today I want to talk about why I think it's a really great idea. 

 ‍‍

‍‍ ‍‍ ‍‍

The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you been thinking about hiring a mentor or coach to help you on your journey? Today I want to talk about why I think it's a really great idea. 

 ‍‍

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The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ca35969a-789a-4bbe-b657-6950f7c200ed Fri, 06 Nov 2020 01:00:00 -0800 1057 439 full false How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy Do you like the sound of five figures a month on evergreen? Yeah, me too! 

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I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. 

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website.  

We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you like the sound of five figures a month on evergreen? Yeah, me too! 

 ‍‍

‍‍ ‍‍ ‍‍

I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. 

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website.  

We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a93d6d7c-6751-4067-b09d-2a4dfc283e71 Wed, 04 Nov 2020 01:00:00 -0800 3546 438 full false Quick Tip: 3 Systems Every Course Creator Needs In Their Business Quick Tip: 3 Systems Every Course Creator Needs In Their Business Want to know the secret to achieving your goals?

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Today I’m sharing the three systems every course creator needs to have in place in their business. You might be asking why you need these systems. Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. 

Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars. Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Want to know the secret to achieving your goals?

 ‍‍

‍‍ ‍‍ ‍‍

Today I’m sharing the three systems every course creator needs to have in place in their business. You might be asking why you need these systems. Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. 

Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars. Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 61e3ce1d-2f6c-483c-bd9e-63d07c6ee608 Fri, 30 Oct 2020 01:00:00 -0700 954 437 full false 3 Lessons (and Mistakes) to My First 6-Figures 3 Lessons (and Mistakes) to My First 6-Figures We all have highs and lows in business, right? 

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Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? 

For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that,  so that’s what I want to get into today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> We all have highs and lows in business, right? 

 ‍‍

‍‍ ‍‍ ‍‍

Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? 

For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that,  so that’s what I want to get into today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5bfbfbef-55d3-4aea-81a3-5fb7e655ed6b Wed, 28 Oct 2020 01:00:00 -0700 1896 436 full false Quick Tip: How to Repurpose One Piece of Content Into Seven Quick Tip: How to Repurpose One Piece of Content Into Seven Do you look at other course creators and wonder how they manage to create so much content? 

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Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. 

So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you look at other course creators and wonder how they manage to create so much content? 

 ‍‍

‍‍ ‍‍ ‍‍

Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. 

So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f68e84e1-c5d3-417c-8657-841f899e59ba Fri, 23 Oct 2020 01:00:00 -0700 834 435 full false Simple Hacks for Writing Copy that Converts, with Brittany McBean Simple Hacks for Writing Copy that Converts, with Brittany McBean Thinking about becoming a copywriter? Or maybe hiring one? 

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‍‍ ‍‍ ‍‍

Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany's Links:

  • www.brittanymcbean.com
  • Follow @brittanylmcbean on Instagram
  • Download Brittany's guide: 9 Copy Tips to Write More Better
]]> Thinking about becoming a copywriter? Or maybe hiring one? 

 ‍‍

‍‍ ‍‍ ‍‍

Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Brittany's Links:

  • www.brittanymcbean.com
  • Follow @brittanylmcbean on Instagram
  • Download Brittany's guide: 9 Copy Tips to Write More Better
]]> Rick Mulready ab7d2dea-059f-4347-bad3-6b83e8c99ae7 Wed, 21 Oct 2020 01:00:00 -0700 4172 434 full false Quick Tip: 3 “Must Have” Facebook Ads Audiences Quick Tip: 3 “Must Have” Facebook Ads Audiences I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. 

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‍‍ ‍‍ ‍‍

Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. 

 ‍‍

‍‍ ‍‍ ‍‍

Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4bdf32c9-beb5-47ef-8c3b-968948d7d6aa Fri, 16 Oct 2020 01:00:00 -0700 759 433 full false Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business What fears are holding you back from going after your dreams? 

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‍‍ ‍‍ ‍‍

My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.

She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Ana Katz's Links:

  • www.anakatzdigital.com/free-download
  • Follow @anakatzdigital on Instagram
  • Follow Ana on Facebook
]]> What fears are holding you back from going after your dreams? 

 ‍‍

‍‍ ‍‍ ‍‍

My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.

She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Ana Katz's Links:

  • www.anakatzdigital.com/free-download
  • Follow @anakatzdigital on Instagram
  • Follow Ana on Facebook
]]> Rick Mulready c3b81e23-2809-4701-bcf0-d4d85051c867 Wed, 14 Oct 2020 01:00:00 -0700 2684 432 full false Quick Tip: How to Deal with Imposter Syndrome Quick Tip: How to Deal with Imposter Syndrome Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. 

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Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.

In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. I’m also sharing five things that can help you move past imposter syndrome.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. 

 ‍‍

‍‍ ‍‍ ‍‍

Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.

In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. I’m also sharing five things that can help you move past imposter syndrome.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a4a238c0-a8cc-4f97-9851-d9730867a9a4 Fri, 09 Oct 2020 01:00:00 -0700 1322 431 full false How to Create More Profit In Your Business with Emily Sandberg How to Create More Profit In Your Business with Emily Sandberg Everybody talks about revenue, right? But what no one really talks about is profit.

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 I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy.

I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. 

We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Everybody talks about revenue, right? But what no one really talks about is profit.

 ‍‍

‍‍ ‍‍ ‍‍

 I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy.

I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. 

We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 48fefe98-9e12-4d2a-910f-d15c41585bcc Wed, 07 Oct 2020 01:00:00 -0700 3060 430 full false Quick Tip: Understand THIS for Better Facebook Ads Results Quick Tip: Understand THIS for Better Facebook Ads Results Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. 

 ‍‍

‍‍ ‍‍ ‍‍

The secret is knowing how to work with Facebook to get the best results. It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for.

And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm.  When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. 

 ‍‍

‍‍ ‍‍ ‍‍

The secret is knowing how to work with Facebook to get the best results. It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for.

And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm.  When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready e26718be-be62-4a17-a602-ffcb5bb591d1 Fri, 02 Oct 2020 01:00:00 -0700 1182 429 full false How to Create and Price Your Flagship Offer (Part II) How to Create and Price Your Flagship Offer (Part II) Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.

 ‍‍

‍‍ ‍‍ ‍‍

Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. 

This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.

 ‍‍

‍‍ ‍‍ ‍‍

Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. 

This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b7e1d948-f6e5-499e-a091-382170e7624f Wed, 30 Sep 2020 01:00:00 -0700 1877 428 full false Quick Tip: Want More Revenue? Ask Different Questions Quick Tip: Want More Revenue? Ask Different Questions I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? 

 ‍‍

‍‍ ‍‍ ‍‍

I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that. In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. 

Questions that are actually going to lead to your growth. I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? 

 ‍‍

‍‍ ‍‍ ‍‍

I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that. In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. 

Questions that are actually going to lead to your growth. I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5d37b7e9-757e-4abc-bc4e-82be91a0b4cb Fri, 25 Sep 2020 01:00:00 -0700 1159 427 full false How to Create and Price Your Flagship Offer (Part I) How to Create and Price Your Flagship Offer (Part I) Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? 

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? 

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b37626c9-027f-4e7d-b834-726a095c4aea Wed, 23 Sep 2020 01:00:00 -0700 1539 426 full false Quick Tip: The Quickest Way to Predictable $5K Months Quick Tip: The Quickest Way to Predictable $5K Months Do you want to start making a consistent income from your online business?

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Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. 

What have I learned? The quickest way to predictable $5K months is by having a flagship offer. A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. 

The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. 

What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you want to start making a consistent income from your online business?

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. 

What have I learned? The quickest way to predictable $5K months is by having a flagship offer. A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. 

The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. 

What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0b0b534f-686c-402a-8774-01330f4f9e11 Fri, 18 Sep 2020 01:00:00 -0700 1093 425 full false Optimized Team Building: Your First Hire(s) Optimized Team Building: Your First Hire(s) Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be?

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‍‍ ‍‍ ‍‍

This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team.  And it’s not just about bringing people onto your team and into your business.  

It’s really about having an optimized team. We’ll get into exactly what that means in the episode. In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today.

Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. 

A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself. Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be?

 ‍‍

‍‍ ‍‍ ‍‍

This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team.  And it’s not just about bringing people onto your team and into your business.  

It’s really about having an optimized team. We’ll get into exactly what that means in the episode. In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today.

Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. 

A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself. Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f7ab52d3-926a-4530-9830-389af5340910 Wed, 16 Sep 2020 01:00:00 -0700 2660 424 full false Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads) Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads) Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think. 

 ‍‍

‍‍ ‍‍ ‍‍

Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing with you in this episode is what holds most people back from seeing success with their ads.

And what is it? Confidence. I see this time and time again. People who double their launches have the confidence to spend money on their Facebook and IG ads.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think. 

 ‍‍

‍‍ ‍‍ ‍‍

Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing with you in this episode is what holds most people back from seeing success with their ads.

And what is it? Confidence. I see this time and time again. People who double their launches have the confidence to spend money on their Facebook and IG ads.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5d75f155-dc4c-42d7-bb97-7bc9a0d9c1f5 Fri, 11 Sep 2020 01:00:00 -0700 866 423 full false How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. 

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‍‍ ‍‍ ‍‍

I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful.  Travis decided to start an online business and founded a program called the Digital Missionary Academy.   He is also the host of the Practical Christian Podcast. 

I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. 

 ‍‍

‍‍ ‍‍ ‍‍

I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful.  Travis decided to start an online business and founded a program called the Digital Missionary Academy.   He is also the host of the Practical Christian Podcast. 

I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a3c69d2f-2419-48cc-bb83-92248ae04275 Wed, 09 Sep 2020 01:00:00 -0700 3417 422 full false Quick Tip: 3 Essential Questions For Clarity In Your Business Quick Tip: 3 Essential Questions For Clarity In Your Business Do you want to grow your business more quickly and attract your ideal client? 

 ‍‍

‍‍ ‍‍ ‍‍

In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you. The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem. This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more quickly, attract the type of audience that you want to be serving, and scale your business for a bigger impact.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you want to grow your business more quickly and attract your ideal client? 

 ‍‍

‍‍ ‍‍ ‍‍

In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you. The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem. This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more quickly, attract the type of audience that you want to be serving, and scale your business for a bigger impact.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2e0ffed8-46f1-445a-81eb-ed59e1e0152c Fri, 04 Sep 2020 01:00:00 -0700 910 421 full false Multiple 6-Figure Coaching Business (in 12 Months) w/ Neill Williams Multiple 6-Figure Coaching Business (in 12 Months) w/ Neill Williams Could your business be running more efficiently? Could you be spending your time more productively?

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This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. 

She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business. 

Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School.  She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom of the entrepreneurial lifestyle. She is the creator of the Unbusy Your Life Podcast where, each week, she teaches scheduling tips, tools, and strategies as well as mindset hacks to get more done in less time.  

Her group coaching program, The Productive and Peaceful Life teaches how to create your dream schedule, only work the number of hours you want, and build a work-life balance that you can navigate with ease. Neill's business has exploded since the last time she was on the podcast, so I am excited for you to join us to hear all about Neill’s journey to six figures over the last twelve months.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Could your business be running more efficiently? Could you be spending your time more productively?

 ‍‍

‍‍ ‍‍ ‍‍

This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. 

She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business. 

Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School.  She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom of the entrepreneurial lifestyle. She is the creator of the Unbusy Your Life Podcast where, each week, she teaches scheduling tips, tools, and strategies as well as mindset hacks to get more done in less time.  

Her group coaching program, The Productive and Peaceful Life teaches how to create your dream schedule, only work the number of hours you want, and build a work-life balance that you can navigate with ease. Neill's business has exploded since the last time she was on the podcast, so I am excited for you to join us to hear all about Neill’s journey to six figures over the last twelve months.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 63a72746-a06c-444d-a4e2-feeadb8b40d1 Wed, 02 Sep 2020 01:00:00 -0700 3077 420 full false Quick Tip: Thinking Differently About Goals Quick Tip: Thinking Differently About Goals Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? 

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Today I want to talk about taking a different approach to goal setting, and here’s why. When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it? Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? 

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to talk about taking a different approach to goal setting, and here’s why. When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it? Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready d7f29304-9715-44fb-89c3-7de19b1b5fb3 Fri, 28 Aug 2020 01:00:00 -0700 713 419 full false 3 Key Pillars of a Successful (and Fun!) Online Business 3 Key Pillars of a Successful (and Fun!) Online Business Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?

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‍‍ ‍‍ ‍‍

On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. 

If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function. If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?

 ‍‍

‍‍ ‍‍ ‍‍

On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. 

If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function. If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready cda5c37a-e2ad-40ed-863c-4b294b6da17d Wed, 26 Aug 2020 01:00:00 -0700 1694 418 full false Quick Tip: Choosing the "Right" Kind of Launch Quick Tip: Choosing the "Right" Kind of Launch Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. 

 ‍‍

‍‍ ‍‍ ‍‍

Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things. 

So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling. And you won’t be surprised to hear, we're also going to be talking about the mindset around launching. I know. Mindset? On this podcast? Shocking. If you're ready to figure out the “right” kind of launch for you, let’s dive in.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. 

 ‍‍

‍‍ ‍‍ ‍‍

Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things. 

So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling. And you won’t be surprised to hear, we're also going to be talking about the mindset around launching. I know. Mindset? On this podcast? Shocking. If you're ready to figure out the “right” kind of launch for you, let’s dive in.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9e1e5063-3a6e-4311-affd-1965fa836420 Fri, 21 Aug 2020 01:00:00 -0700 1140 417 full false How to Grow Your Personal Brand & Be an Influential Leader w/ Rory Vaden How to Grow Your Personal Brand & Be an Influential Leader w/ Rory Vaden Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? 

 ‍‍

‍‍ ‍‍ ‍‍

Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.

We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to use frameworks in your business and use them to stand out more profoundly in your niche. He’s sharing the question that you can ask yourself in order to be a better thought leader in your space and for your business, how to multiply your time in your business and in your life, and what the 30 X rule is and how it relates to hiring for your team. Trust me, by the end of the episode, it will all make complete sense.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? 

 ‍‍

‍‍ ‍‍ ‍‍

Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.

We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to use frameworks in your business and use them to stand out more profoundly in your niche. He’s sharing the question that you can ask yourself in order to be a better thought leader in your space and for your business, how to multiply your time in your business and in your life, and what the 30 X rule is and how it relates to hiring for your team. Trust me, by the end of the episode, it will all make complete sense.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a9473ed1-d473-4f98-9ccc-4f73914edec7 Wed, 19 Aug 2020 01:00:00 -0700 2813 416 full false Encore! How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero Encore! How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. 

 ‍‍

‍‍ ‍‍ ‍‍

Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business. 

If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. 

 ‍‍

‍‍ ‍‍ ‍‍

Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business. 

If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a5f4df17-54c8-4200-ae83-992c286a37b0 Mon, 17 Aug 2020 01:00:00 -0700 2968 full false Quick Tip: My #1 Mindset “Hack” for Scaling My Business Quick Tip: My #1 Mindset “Hack” for Scaling My Business I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, we are talking about the one thing that allowed me to shift my mindset.  It’s the idea of playing your business like you’ve already achieved your goal.  And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. 

Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making.  

You’ll be more efficient with your time and more strategic, all of which contribute to your success. I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do?




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, we are talking about the one thing that allowed me to shift my mindset.  It’s the idea of playing your business like you’ve already achieved your goal.  And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. 

Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making.  

You’ll be more efficient with your time and more strategic, all of which contribute to your success. I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do?




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 045bd015-81be-4a33-af90-e78bd76eaf9d Fri, 14 Aug 2020 01:00:00 -0700 664 415 full false From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case!

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 My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome.  Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. 

Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case!

 ‍‍

‍‍ ‍‍ ‍‍

 My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome.  Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. 

Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 694e532c-c544-48dd-94fe-b4140e2a0aee Wed, 12 Aug 2020 01:00:00 -0700 2962 414 full false Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

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‍‍ ‍‍ ‍‍

On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads.   

Mistake 1: Not understanding your target audience 

Mistake 2: Waiting for your launch to test 

Mistake 3: Not leveraging the different ad types that Facebook offers

Mistake 4: Jumping right into CBO

Tune in as I break down these mistakes.   I hope you listen, learn, and go take action so you can see the results from your action.  If you didn’t tune in to my last episode yet, I encourage you to check it out.  I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages.  This is perfect for you if you are doing webinars, video series, or live trainings.  

In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide.  And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 ‍‍

‍‍ ‍‍ ‍‍

On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads.   

Mistake 1: Not understanding your target audience 

Mistake 2: Waiting for your launch to test 

Mistake 3: Not leveraging the different ad types that Facebook offers

Mistake 4: Jumping right into CBO

Tune in as I break down these mistakes.   I hope you listen, learn, and go take action so you can see the results from your action.  If you didn’t tune in to my last episode yet, I encourage you to check it out.  I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages.  This is perfect for you if you are doing webinars, video series, or live trainings.  

In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide.  And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 926b9dc1-4629-4ca2-80a8-20a390198521 Fri, 07 Aug 2020 01:00:00 -0700 906 413 full false How to Create & Deliver a High-Converting Webinar w/Colin Boyd How to Create & Deliver a High-Converting Webinar w/Colin Boyd Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not!  

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I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. 

Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not!  

 ‍‍

‍‍ ‍‍ ‍‍

I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. 

Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3777caaa-222c-4700-adba-c25eaf0bd426 Wed, 05 Aug 2020 01:00:00 -0700 3073 412 full false Quick Tip: Indecision Fatigue is Keeping You Stuck Quick Tip: Indecision Fatigue is Keeping You Stuck In this quick tip episode, we are talking about something I see so often in the online space.  

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People being stuck in indecision fatigue.  I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide.  Many people often wait for other people’s approval and that is exactly what is holding them back.  We are not making a decision because we think that if we make a decision, it’s going to be the wrong one.  

Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive.  You make decisions and live with the results of those decisions.  If they work out, great!  Do more of that! If something doesn’t work, figure out why and try something new. 

Tune in to figure out why this might be the reason you are not making the strides you want to in your business.  Stop asking other people what their thoughts are.  Make a decision, get it out there and see what the response is. Be decisive.  This is one of the key characteristics of an optimized CEO.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this quick tip episode, we are talking about something I see so often in the online space.  

 ‍‍

‍‍ ‍‍ ‍‍

People being stuck in indecision fatigue.  I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide.  Many people often wait for other people’s approval and that is exactly what is holding them back.  We are not making a decision because we think that if we make a decision, it’s going to be the wrong one.  

Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive.  You make decisions and live with the results of those decisions.  If they work out, great!  Do more of that! If something doesn’t work, figure out why and try something new. 

Tune in to figure out why this might be the reason you are not making the strides you want to in your business.  Stop asking other people what their thoughts are.  Make a decision, get it out there and see what the response is. Be decisive.  This is one of the key characteristics of an optimized CEO.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3af1f2c6-23fe-4476-98cf-9b0fbf9cf2a1 Fri, 31 Jul 2020 01:00:00 -0700 529 411 full false Jason Brown's #1 Secret for Selling His Membership Jason Brown's #1 Secret for Selling His Membership Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? 

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Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. 

Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? 

 ‍‍

‍‍ ‍‍ ‍‍

Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. 

Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready d92d8abc-4359-4357-8351-2892b8c68fb7 Wed, 29 Jul 2020 01:00:00 -0700 3430 410 full false Quick Tip: Should You Let People Buy After a Deadline? Quick Tip: Should You Let People Buy After a Deadline? Let me ask you a question: what does integrity mean to you?

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Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. 

Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Let me ask you a question: what does integrity mean to you?

 ‍‍

‍‍ ‍‍ ‍‍

Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. 

Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1d1e7d1b-f940-4cef-ab3f-4fe03cb51eec Fri, 24 Jul 2020 01:00:00 -0700 432 409 full false How He Did It: His First 6-Figure Launch, w/ Kerry Egeler How He Did It: His First 6-Figure Launch, w/ Kerry Egeler Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?

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We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. 

We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?

 ‍‍

‍‍ ‍‍ ‍‍

We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. 

We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0b3dc5dd-66d7-40b3-8431-7a54b5c0100c Wed, 22 Jul 2020 01:00:00 -0700 3672 408 full false Quick Tip: Always Be Testing Your (FB/IG) Ads Quick Tip: Always Be Testing Your (FB/IG) Ads Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. 

 ‍‍

‍‍ ‍‍ ‍‍

I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! 

If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. 

 ‍‍

‍‍ ‍‍ ‍‍

I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! 

If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3c5d8a47-8944-4028-aba4-9b1335f49026 Fri, 17 Jul 2020 01:00:00 -0700 807 407 full false How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start.

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 My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. 

He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start.

 ‍‍

‍‍ ‍‍ ‍‍

 My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. 

He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c75fe4f7-6aff-48e5-8922-c2786f014f2f Wed, 15 Jul 2020 01:00:00 -0700 2374 406 full false Quick Tip: The Counterintuitive Approach to Scaling Your Business Quick Tip: The Counterintuitive Approach to Scaling Your Business What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?

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In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. 

Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier! If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?

 ‍‍

‍‍ ‍‍ ‍‍

In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. 

Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier! If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready bf243bb3-6fbb-4a04-a066-2579f4aead95 Fri, 10 Jul 2020 01:00:00 -0700 892 405 full false Inside My Business (Behind-the-Scenes of My Business Model) Inside My Business (Behind-the-Scenes of My Business Model) I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business!

 ‍‍

‍‍ ‍‍ ‍‍

Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. 

We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all! If you like to learn by example, this episode is the PERFECT learning opportunity for you! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business!

 ‍‍

‍‍ ‍‍ ‍‍

Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. 

We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all! If you like to learn by example, this episode is the PERFECT learning opportunity for you! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f206feac-44e1-43ec-bd30-90bea6d88d30 Wed, 08 Jul 2020 01:00:00 -0700 3061 404 full false Quick Tip: How to Create a High Converting Lead Magnet Quick Tip: How to Create a High Converting Lead Magnet Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! 

 ‍‍

‍‍ ‍‍ ‍‍

When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! 

Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. 

We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! 

 ‍‍

‍‍ ‍‍ ‍‍

When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! 

Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. 

We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready fc32bb9a-05b7-4bf5-bfc2-8765f95897e8 Fri, 03 Jul 2020 01:00:00 -0700 1338 403 full false Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value?

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Imagine how free you would feel if those thoughts weren’t holding you back. Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve. 

Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast. Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. 

I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value?

 ‍‍

‍‍ ‍‍ ‍‍

Imagine how free you would feel if those thoughts weren’t holding you back. Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve. 

Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast. Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. 

I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2e73683a-edf6-4392-8be5-accc5bac4a71 Wed, 01 Jul 2020 01:00:00 -0700 2329 402 full false Quick Tip: 3 Simple Steps to Optimizing Your Funnel Quick Tip: 3 Simple Steps to Optimizing Your Funnel Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. 

 ‍‍

‍‍ ‍‍ ‍‍

The key is to simplify. You really want your business to be focused on one primary offer. We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. 

 ‍‍

‍‍ ‍‍ ‍‍

The key is to simplify. You really want your business to be focused on one primary offer. We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 300f2b98-3cfe-4808-adc2-6fa27080ca8f Fri, 26 Jun 2020 01:00:00 -0700 728 401 full false Behind-the-Scenes with My Wife, Amy (Episode #400!) Behind-the-Scenes with My Wife, Amy (Episode #400!) If you’ve been wanting to get to know me a little better behind the scenes, now is the time! Today we’re celebrating our 400th episode by having my wife, Amy on the show.  

 ‍‍

‍‍ ‍‍ ‍‍

Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. 

This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.  





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’ve been wanting to get to know me a little better behind the scenes, now is the time! Today we’re celebrating our 400th episode by having my wife, Amy on the show.  

 ‍‍

‍‍ ‍‍ ‍‍

Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. 

This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.  





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 52c55a0a-8098-423d-b783-fe0e4b6d60c7 Wed, 24 Jun 2020 01:00:00 -0700 3063 400 full false Quick Tip: MORE Failure, Please! Quick Tip: MORE Failure, Please! Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  

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Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  

What if failing is exactly what you need to do in order to grow your business more quickly? Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.  Are you holding yourself back because you aren’t sure how to scale your business?  Are you afraid of failure?





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  

 ‍‍

‍‍ ‍‍ ‍‍

Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  

What if failing is exactly what you need to do in order to grow your business more quickly? Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.  Are you holding yourself back because you aren’t sure how to scale your business?  Are you afraid of failure?





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4b1353e9-79dd-4e0b-b404-d5f62b0b2cbd Fri, 19 Jun 2020 01:00:00 -0700 535 305 full false Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II) Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II) So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!

 ‍‍

‍‍ ‍‍ ‍‍

Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out.  My special guest today is Pat Flynn.  

Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world. Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. 

This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Pat Flynn's links:

  • www.patflynn.com
  • Ask by Ryan Levesque
  • www.rightmessage.com
]]> So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!

 ‍‍

‍‍ ‍‍ ‍‍

Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out.  My special guest today is Pat Flynn.  

Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world. Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. 

This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Pat Flynn's links:

  • www.patflynn.com
  • Ask by Ryan Levesque
  • www.rightmessage.com
]]> Rick Mulready c7acf399-3415-499f-aee1-138301764e30 Wed, 17 Jun 2020 01:00:00 -0700 2540 304 full false Quick Tip: The #1 Key to My Business Growth Quick Tip: The #1 Key to My Business Growth I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast. 

 ‍‍

‍‍ ‍‍ ‍‍

The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  

Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smaller group of people.  You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections. Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.  





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast. 

 ‍‍

‍‍ ‍‍ ‍‍

The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  

Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smaller group of people.  You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections. Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.  





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready e1b797e2-c64b-4457-9e65-b380274e6e04 Fri, 12 Jun 2020 01:00:00 -0700 1006 303 full false COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.

Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence. 

Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak. If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.

Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence. 

Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak. If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b81d8dff-c1a9-4d0d-9d86-e44197325205 Wed, 10 Jun 2020 01:00:00 -0700 3852 302 full false Quick Tip: How to Set Your Ad Budget for a Webinar Launch Quick Tip: How to Set Your Ad Budget for a Webinar Launch In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. 

 ‍‍

‍‍ ‍‍ ‍‍

There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. 

Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. 

 ‍‍

‍‍ ‍‍ ‍‍

There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. 

Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1ab7d0c6-e945-4914-9d7f-9329f307b5aa Fri, 29 May 2020 01:00:00 -0700 941 301 full false How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I) How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I) Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. 

 ‍‍

‍‍ ‍‍ ‍‍

Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. 

He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena. 

Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.

Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. 

 ‍‍

‍‍ ‍‍ ‍‍

Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. 

He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena. 

Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.

Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 889e3bcc-039b-4e1e-aa4c-42227054ebbe Wed, 27 May 2020 01:00:00 -0700 3637 300 full false Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business. 

 ‍‍

‍‍ ‍‍ ‍‍

I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those. 

Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time. Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business. 

 ‍‍

‍‍ ‍‍ ‍‍

I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those. 

Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time. Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 99580a8f-4697-4fef-8bee-cdcdb050b442 Fri, 22 May 2020 01:00:00 -0700 1220 299 full false Live Webinar Launches: How to Avoid the Overwhelm Live Webinar Launches: How to Avoid the Overwhelm Are you overwhelmed by the to-do list that comes with launching a live webinar? 

 ‍‍

‍‍ ‍‍ ‍‍

If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.  In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. 

I’ll also walk you through my rationale behind each decision and HOW to get each step completed. Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you overwhelmed by the to-do list that comes with launching a live webinar? 

 ‍‍

‍‍ ‍‍ ‍‍

If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.  In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. 

I’ll also walk you through my rationale behind each decision and HOW to get each step completed. Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 53191275-0693-4154-88c2-f5890192034c Wed, 20 May 2020 01:00:00 -0700 1704 298 full false Quick Tip Coaching Session: Does Your Online Course Get Results? Quick Tip Coaching Session: Does Your Online Course Get Results? Are you wondering if you are getting your clients the online course results they are after? 

 ‍‍

‍‍ ‍‍ ‍‍

As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough. Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  

Camille helps hopeful travelers find remote work or start a remote business. Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success. Let’s dive in!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Camille's Links:

  • www.morethanawheelin.com
  • Find Camille on Instagram
]]> Are you wondering if you are getting your clients the online course results they are after? 

 ‍‍

‍‍ ‍‍ ‍‍

As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough. Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  

Camille helps hopeful travelers find remote work or start a remote business. Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success. Let’s dive in!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Camille's Links:

  • www.morethanawheelin.com
  • Find Camille on Instagram
]]> Rick Mulready 18cf9e6e-fab1-4791-aa6c-5f6207fb2c94 Fri, 15 May 2020 01:00:00 -0700 1161 297 full false How She Did It: More Revenue, More Fun, Less Work w/ Joy Foster How She Did It: More Revenue, More Fun, Less Work w/ Joy Foster Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. 

 ‍‍

‍‍ ‍‍ ‍‍

Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. 

Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. 

Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.

If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. 

 ‍‍

‍‍ ‍‍ ‍‍

Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. 

Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. 

Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.

If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b6391c77-20e8-4d4d-8156-f32303c50064 Wed, 13 May 2020 01:00:00 -0700 2660 296 full false Quick Tip Coaching Session: Clarifying Your “Unique Solution” Quick Tip Coaching Session: Clarifying Your “Unique Solution” Welcome to another quick tip episode! different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. 

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This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. 

I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another quick tip episode! different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. 

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This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. 

I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 084e8f7e-4827-4280-b4af-b7b606a591bd Fri, 08 May 2020 01:00:00 -0700 1017 295 full false Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond Are you managing FB ads for other businesses or thinking about starting a business to do this? 

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If so, you are going to love my interview with Amanda Bonds. This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.  Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you managing FB ads for other businesses or thinking about starting a business to do this? 

 ‍‍

‍‍ ‍‍ ‍‍

If so, you are going to love my interview with Amanda Bonds. This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.  Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1aff6129-320f-4d31-892a-346546efccfc Wed, 06 May 2020 01:00:00 -0700 3025 full false Scaling With Simplicity w/Brandi Mowles Scaling With Simplicity w/Brandi Mowles Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years.  How?  With simplicity in mind. 

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Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. 

On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. Brandi focuses her time and energy on what matters most and what will move the needle forward in her business. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years.  How?  With simplicity in mind. 

 ‍‍

‍‍ ‍‍ ‍‍

Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. 

On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. Brandi focuses her time and energy on what matters most and what will move the needle forward in her business. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c7d50322-eb25-4dc2-8a47-1a792e212e43 Mon, 04 May 2020 01:00:00 -0700 3292 293 full false Quick Tip: What to Do Right Now If You're An Ads Manager Quick Tip: What to Do Right Now If You're An Ads Manager Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show.  I have heard from a lot of you about the uncertain times we are in right now.  

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Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.  On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show.  I have heard from a lot of you about the uncertain times we are in right now.  

 ‍‍

‍‍ ‍‍ ‍‍

Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.  On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a5a1876f-0fcb-46ca-993d-e33139d00af9 Fri, 01 May 2020 01:00:00 -0700 511 full false Messenger Marketing in 2020 w/ ManyChat's Mike Yan Messenger Marketing in 2020 w/ ManyChat's Mike Yan Have you been wondering what the heck is going on with Facebook Messenger marketing? 

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In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.  Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  

Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. This episode will clear up a lot of questions that you have around Facebook Messenger marketing. 

Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Have you been wondering what the heck is going on with Facebook Messenger marketing? 

 ‍‍

‍‍ ‍‍ ‍‍

In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.  Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  

Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. This episode will clear up a lot of questions that you have around Facebook Messenger marketing. 

Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f99a7dfd-799f-4312-a70a-ed08d072cccf Wed, 29 Apr 2020 01:00:00 -0700 2752 292 full false Back To Basics: Facebook Custom Conversions vs Standard Events Back To Basics: Facebook Custom Conversions vs Standard Events One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"  

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On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"  

 ‍‍

‍‍ ‍‍ ‍‍

On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready eba5979e-a867-481e-a0b1-fa0acf77a6b8 Fri, 24 Apr 2020 01:00:00 -0700 886 full false How to Create a Profitable Paid Workshop Launch How to Create a Profitable Paid Workshop Launch I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that! 

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Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself.  I created my first workshop earlier this year as I wanted to try something new.  I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price.  

Based on the feedback from the workshop, I believe I did just that!  I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. 

Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier.  I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that! 

 ‍‍

‍‍ ‍‍ ‍‍

Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself.  I created my first workshop earlier this year as I wanted to try something new.  I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price.  

Based on the feedback from the workshop, I believe I did just that!  I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. 

Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier.  I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7485ca51-cc6f-4b7b-a9c6-b205f4e52d6e Wed, 22 Apr 2020 01:00:00 -0700 2242 291 full false Quick Tip: 6 and 7-Figure Mindset Secrets Quick Tip: 6 and 7-Figure Mindset Secrets In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs.  

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These key areas are ones I have been working on for years and continue to work on today. I tell my accelerator students that the success of their businesses depends 80% on their mindset.  

The three areas we will be diving into today: Money Our Thoughts Commitment These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs.  

 ‍‍

‍‍ ‍‍ ‍‍

These key areas are ones I have been working on for years and continue to work on today. I tell my accelerator students that the success of their businesses depends 80% on their mindset.  

The three areas we will be diving into today: Money Our Thoughts Commitment These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 368e1909-0926-484b-9568-1e3ae4230367 Fri, 17 Apr 2020 01:00:00 -0700 871 full false How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin My guest on the show today calls herself one of my star students, and I definitely agree! 

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Kaity Griffin successfully scaled an e-commerce business using Google Ads.   That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.  

Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia.  After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.  

Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads.  She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids.  

Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My guest on the show today calls herself one of my star students, and I definitely agree! 

 ‍‍

‍‍ ‍‍ ‍‍

Kaity Griffin successfully scaled an e-commerce business using Google Ads.   That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.  

Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia.  After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.  

Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads.  She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids.  

Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready d86ec537-03e4-41e1-b283-3c7130db9491 Wed, 15 Apr 2020 01:00:00 -0700 2842 290 full false Quick Tip: Getting Scrappy In Your Business Quick Tip: Getting Scrappy In Your Business I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.  

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Tune in for great business-building lessons that will make your business even stronger in the long run.  Right now you need to listen, lean in, and build an even better relationship with your community.  We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now.   

We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind.  

Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.  

 ‍‍

‍‍ ‍‍ ‍‍

Tune in for great business-building lessons that will make your business even stronger in the long run.  Right now you need to listen, lean in, and build an even better relationship with your community.  We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now.   

We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind.  

Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ab24d600-92ae-4182-8013-8403ebdc44fb Fri, 10 Apr 2020 01:00:00 -0700 564 full false How to Grow and Engage a Facebook Group w/ Jamie Sears How to Grow and Engage a Facebook Group w/ Jamie Sears I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  

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Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.

Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  

 ‍‍

‍‍ ‍‍ ‍‍

Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.

Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 77709951-4fb5-4dda-8bf5-f96a0d2cd691 Wed, 08 Apr 2020 01:00:00 -0700 3764 289 full false Quick Tip: How to Be a Better Leader Quick Tip: How to Be a Better Leader Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’ll be revealing how you can be a better leader.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’ll be revealing how you can be a better leader.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2c075b4c-3f94-4459-bb58-c023188e7cb0 Fri, 03 Apr 2020 01:00:00 -0700 597 full false Selling High Ticket Offers, Leading With Service & More w/ Madison Doubroff Selling High Ticket Offers, Leading With Service & More w/ Madison Doubroff Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. 

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Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. 

In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.

When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!

You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. 

 ‍‍

‍‍ ‍‍ ‍‍

Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. 

In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.

When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!

You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4ed87c8e-dabe-46d7-bd1a-2659eea3222b Wed, 01 Apr 2020 01:00:00 -0700 2787 288 full false How To Be An Honest Marketer w/ Tarzan Kay How To Be An Honest Marketer w/ Tarzan Kay In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. 

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My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. 

Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way. We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. 

 ‍‍

‍‍ ‍‍ ‍‍

My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. 

Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way. We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b59e47d3-62d1-4a66-8207-7453d2b3ad8c Fri, 27 Mar 2020 01:00:00 -0700 2683 287 full false Mind Management Is As Important As Hand Washing w/ Kris Plachy Mind Management Is As Important As Hand Washing w/ Kris Plachy In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. 

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Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. 

 ‍‍

‍‍ ‍‍ ‍‍

Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4cb26907-60fd-43e4-b7ad-29d239d9ec1e Wed, 25 Mar 2020 01:00:00 -0700 2129 286 full false BONUS: Should You Be Selling Right Now? BONUS: Should You Be Selling Right Now? With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.

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A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.

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A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 79922753-c7c1-41ba-b63d-b8171b95f636 Mon, 23 Mar 2020 01:00:00 -0700 530 full false We Have a Choice On How We Respond w/ Mel Abraham We Have a Choice On How We Respond w/ Mel Abraham Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. 

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I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.

In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. 

 ‍‍

‍‍ ‍‍ ‍‍

I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.

In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6f5027f5-dd0f-432e-bf80-a0a3e98f9d4f Fri, 20 Mar 2020 01:00:00 -0700 2633 285 full false Quick Tip: It’s OK Not to Know... Quick Tip: It’s OK Not to Know... Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today.

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 It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it. I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today.

 ‍‍

‍‍ ‍‍ ‍‍

 It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it. I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a0facadf-1186-44ff-98cf-ca432f8daeda Wed, 18 Mar 2020 01:00:00 -0700 601 full false Quick Tip: Is Your Goal to Hit $1M? Quick Tip: Is Your Goal to Hit $1M? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready dfd45548-5b6a-4473-8aac-1f780acc8bb1 Fri, 13 Mar 2020 01:00:00 -0700 808 full false 5 Ways to Use Systems & Teams to Scale Your Online Business w/ Sarah Noked 5 Ways to Use Systems & Teams to Scale Your Online Business w/ Sarah Noked Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. 

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The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.

In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.

Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. 

 ‍‍

‍‍ ‍‍ ‍‍

The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.

In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.

Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 55c0b59d-3871-4e57-8f99-e4415e30970c Wed, 11 Mar 2020 01:00:00 -0700 3606 284 full false Quick Tip: Facebook/IG Ads Setup - What's Working Right Now Quick Tip: Facebook/IG Ads Setup - What's Working Right Now Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready eb25ac53-907d-4851-be64-8572ac7ff6fc Fri, 06 Mar 2020 01:00:00 -0800 988 full false How She Did It: How to Sell $100K WITHOUT Ads w/ Nicole Burke How She Did It: How to Sell $100K WITHOUT Ads w/ Nicole Burke What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. 

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What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. 

Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. 

 ‍‍

‍‍ ‍‍ ‍‍

What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. 

Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 62c08d6a-1b0c-4cf0-940a-918bc437f89b Wed, 04 Mar 2020 01:00:00 -0800 3597 283 full false Quick Tip: What’s Working (Video FB/IG Ads) Quick Tip: What’s Working (Video FB/IG Ads) Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing what’s working right now for me with video Facebook and Instagram ads! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing what’s working right now for me with video Facebook and Instagram ads! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 638059c6-7571-49e7-a0d3-23604f293799 Fri, 28 Feb 2020 01:00:00 -0800 682 full false How to Create Bonuses that Make People Say YES to Your Offer How to Create Bonuses that Make People Say YES to Your Offer We’re going to get super tactical today, as I’ll be walking you through the formula for creating bonuses for your programs! 

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This is the exact process that I use to come up with bonuses for all of my programs, and I’ve had great success for many years implementing it.I’ll be sharing examples that will help guide you through each step of the way, including a real-time example of what I’m doing right now for the bonuses I’ve put together as an affiliate for Brandon Lucero’s Video 4x Effect program.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> We’re going to get super tactical today, as I’ll be walking you through the formula for creating bonuses for your programs! 

 ‍‍

‍‍ ‍‍ ‍‍

This is the exact process that I use to come up with bonuses for all of my programs, and I’ve had great success for many years implementing it.I’ll be sharing examples that will help guide you through each step of the way, including a real-time example of what I’m doing right now for the bonuses I’ve put together as an affiliate for Brandon Lucero’s Video 4x Effect program.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a4c5dcd4-20f6-4d73-84be-29ca275c8800 Wed, 26 Feb 2020 01:00:00 -0800 1973 282 full false Quick Tip: What If Business Success Was Inevitable? Quick Tip: What If Business Success Was Inevitable? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m asking the question: What if your business success was inevitable? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m asking the question: What if your business success was inevitable? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready e76b9b38-fb35-4f00-8af8-f730ec04ae71 Fri, 21 Feb 2020 01:00:00 -0800 634 full false How She Did It: Teacher Entrepreneur Jamie Sears on Creating a 7-Figure Business How She Did It: Teacher Entrepreneur Jamie Sears on Creating a 7-Figure Business Today you’re going to hear a conversation I had with an Accelerator Mastermind student, and brilliant entrepreneur, Jamie Sears. 

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Jamie creates resources, training and courses for teachers, as well as teacher entrepreneurs, and she’s learned so many valuable lessons of the past few years that I knew I had to bring her on the podcast to share them with you. 

Jamie reveals how she turned a hobby into a super successful business, and the mindset shifts she had to make along the way that contributed to her doing this. We look at how she has completely changed the way she thinks about paid advertising, the way she grew her email list from 6,000 to 36,000 people over the course of just one single summer, her process for creating content, and so much more. 

Jamie is a great example of someone who has committed to doing what’s hard in business, and not just the easy stuff, and it’s really paid off and allowed her to stand out in her niche. I really think you’re going to get a lot out of this talk I had with Jamie!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today you’re going to hear a conversation I had with an Accelerator Mastermind student, and brilliant entrepreneur, Jamie Sears. 

 ‍‍

‍‍ ‍‍ ‍‍

Jamie creates resources, training and courses for teachers, as well as teacher entrepreneurs, and she’s learned so many valuable lessons of the past few years that I knew I had to bring her on the podcast to share them with you. 

Jamie reveals how she turned a hobby into a super successful business, and the mindset shifts she had to make along the way that contributed to her doing this. We look at how she has completely changed the way she thinks about paid advertising, the way she grew her email list from 6,000 to 36,000 people over the course of just one single summer, her process for creating content, and so much more. 

Jamie is a great example of someone who has committed to doing what’s hard in business, and not just the easy stuff, and it’s really paid off and allowed her to stand out in her niche. I really think you’re going to get a lot out of this talk I had with Jamie!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready feb03160-6a2f-4bdc-b82e-29e24675f5e0 Wed, 19 Feb 2020 01:00:00 -0800 3575 281 full false Quick Tip: How to Break Through the Noise and Create Demand Quick Tip: How to Break Through the Noise and Create Demand Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m joined by my special guest Ashley Shaw, and we’ll be talking about how to break through the noise and created demand for your products and services! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m joined by my special guest Ashley Shaw, and we’ll be talking about how to break through the noise and created demand for your products and services! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c4049f02-e36d-42fc-b912-f900696b84e6 Fri, 14 Feb 2020 01:00:00 -0800 1154 full false How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero (Part II) How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero (Part II) If you listened to last week’s episode, you heard the first part of a two-part mini-series featuring my friend Brandon Lucero. 

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I have a feeling you’re going to love this one too, because today Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience, but gets them to take action.

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.

Last week Brandon talked about where online marketers are going wrong with the content they create and share, and this week’s episode is tactical. He’ll be offering the solutions to the common issues that exist, and shares how to create the most powerful content that you’ve ever created in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you listened to last week’s episode, you heard the first part of a two-part mini-series featuring my friend Brandon Lucero. 

 ‍‍

‍‍ ‍‍ ‍‍

I have a feeling you’re going to love this one too, because today Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience, but gets them to take action.

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.

Last week Brandon talked about where online marketers are going wrong with the content they create and share, and this week’s episode is tactical. He’ll be offering the solutions to the common issues that exist, and shares how to create the most powerful content that you’ve ever created in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7a88dca6-b1e2-47e8-92fd-e560bede47d3 Wed, 12 Feb 2020 01:00:00 -0800 3065 280 full false Quick Tip: Disabled Facebook Ad Account, What's Going On? Quick Tip: Disabled Facebook Ad Account, What's Going On? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m letting you know all about what’s going on when your Facebook ad account has been disabled. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m letting you know all about what’s going on when your Facebook ad account has been disabled. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 68ee1c5b-bba2-4d6e-988f-939fd8883101 Fri, 07 Feb 2020 01:00:00 -0800 631 full false The "New Generation" of Content w/ Brandon Lucero (Part I) The "New Generation" of Content w/ Brandon Lucero (Part I) As I mentioned on the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience, but also gets them to take action. 

 ‍‍

‍‍ ‍‍ ‍‍

In fact, this is something I’m working on myself, and I’ll be sharing case studies and experiences from my own business, as well as conversations with experts like today’s special guest. This episode is the first part of a two-part mini series with my good friend, content and messaging expert Brandon Lucero.

You’re going to hear the reasons why “how-to” content is only going to get you so far in building your online business right now, and Brandon refers to the new period we are entering as the “new generation” of content.

Brandon is going to reveal how to avoid being boring with your content, and he shares examples of how he is doing it, as well as others who are building massive brands and businesses online (without releasing any “how-to” content). He explains what should be the foundation of your content strategy, the four things content should be doing for your business, and you’ll get a sneak peek into the exciting second half of our conversation that will be airing next week. 

You’ll want to tune into that one too, because I’m not exaggerating when I say that it is probably one of the very best episodes I have ever recorded for the podcast!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> As I mentioned on the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience, but also gets them to take action. 

 ‍‍

‍‍ ‍‍ ‍‍

In fact, this is something I’m working on myself, and I’ll be sharing case studies and experiences from my own business, as well as conversations with experts like today’s special guest. This episode is the first part of a two-part mini series with my good friend, content and messaging expert Brandon Lucero.

You’re going to hear the reasons why “how-to” content is only going to get you so far in building your online business right now, and Brandon refers to the new period we are entering as the “new generation” of content.

Brandon is going to reveal how to avoid being boring with your content, and he shares examples of how he is doing it, as well as others who are building massive brands and businesses online (without releasing any “how-to” content). He explains what should be the foundation of your content strategy, the four things content should be doing for your business, and you’ll get a sneak peek into the exciting second half of our conversation that will be airing next week. 

You’ll want to tune into that one too, because I’m not exaggerating when I say that it is probably one of the very best episodes I have ever recorded for the podcast!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b372870a-cec0-4084-a843-1b6b9978bb74 Wed, 05 Feb 2020 01:00:00 -0800 2261 279 full false Quick Tip: How to Get Over the Fear of Being On Camera Quick Tip: How to Get Over the Fear of Being On Camera Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

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In today’s Quick Tip I’m going to reveal how to get over the fear of being on camera! Also I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

 ‍‍

‍‍ ‍‍ ‍‍

In today’s Quick Tip I’m going to reveal how to get over the fear of being on camera! Also I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a642ca0a-7ef1-4a66-b352-09d6a7355196 Fri, 31 Jan 2020 01:00:00 -0800 824 full false Blast from the Past: Jasmine Star's Facebook Video Ads Case Study Blast from the Past: Jasmine Star's Facebook Video Ads Case Study For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star.  

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Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business.  

Even though this conversation was recorded almost 3 years ago and newer apps and tools have come out since then, the concepts Jasmine talks about are still very much relevant today.  This episode today goes along well with a series I have coming soon, where I’ll be looking at how to create content that not only resonates with your audience and attracts them to you, but gets them to take action!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star.  

 ‍‍

‍‍ ‍‍ ‍‍

Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business.  

Even though this conversation was recorded almost 3 years ago and newer apps and tools have come out since then, the concepts Jasmine talks about are still very much relevant today.  This episode today goes along well with a series I have coming soon, where I’ll be looking at how to create content that not only resonates with your audience and attracts them to you, but gets them to take action!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 58ba66d9-a76d-4c5f-9588-bcce763abf56 Wed, 29 Jan 2020 01:00:00 -0800 2655 full false Quick Tip: How to Create an Awesome Customer Experience Quick Tip: How to Create an Awesome Customer Experience Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to talk about how you can create an awesome customer experience! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to talk about how you can create an awesome customer experience! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5ccdfa39-bd6a-4d5b-ae57-88d379f3bea8 Fri, 24 Jan 2020 01:00:00 -0800 793 full false Strategy Session: 90-Day Biz Building Plan w/ Lisa Richey Strategy Session: 90-Day Biz Building Plan w/ Lisa Richey For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. 

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She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key takeaways for her. Lisa Richey is the founder of Manners To Go, which teaches children the proper manners and etiquette they need to succeed in life. 

Lisa current offers a curriculum for teachers and schools, as well as a certification program. At this time the certification and licensing side of her business is doing really well, so she wanted to focus her hot seat on the education side of things. We helped Lisa map out a strategy for the next quarter to really get the ball rolling by building her email list and generating more sales of her curriculum bundles. 

As you’ll hear in this episode, Lisa walked away from the hot seat with a very detailed strategy, and a step-by-step process for what she needs to focus on over the next 90 days, and beyond. This is really a discussion about what you should (and shouldn’t) be spending your valuable time on, along with practical strategies that you too can use for your next launch!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. 

 ‍‍

‍‍ ‍‍ ‍‍

She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key takeaways for her. Lisa Richey is the founder of Manners To Go, which teaches children the proper manners and etiquette they need to succeed in life. 

Lisa current offers a curriculum for teachers and schools, as well as a certification program. At this time the certification and licensing side of her business is doing really well, so she wanted to focus her hot seat on the education side of things. We helped Lisa map out a strategy for the next quarter to really get the ball rolling by building her email list and generating more sales of her curriculum bundles. 

As you’ll hear in this episode, Lisa walked away from the hot seat with a very detailed strategy, and a step-by-step process for what she needs to focus on over the next 90 days, and beyond. This is really a discussion about what you should (and shouldn’t) be spending your valuable time on, along with practical strategies that you too can use for your next launch!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready cf0deb1c-7f89-482d-ab74-71d04326feb7 Wed, 22 Jan 2020 06:04:52 -0800 2021 277 full false Quick Tip: Your Facebook/IG Ads ONE Thing... Quick Tip: Your Facebook/IG Ads ONE Thing... Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 70964023-f7e5-4e68-94e3-687e5e2b7f3d Fri, 17 Jan 2020 01:00:00 -0800 804 full false How to Be a Guest On Podcasts in 2020 How to Be a Guest On Podcasts in 2020 Today I want to dive into a topic that I think is such a critical piece of growing an online business. 

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If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! 

You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well! 

The people I’ve asked on are super successful online business owners, and you just may recognize the names in this All-Star lineup. You’re going to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to dive into a topic that I think is such a critical piece of growing an online business. 

 ‍‍

‍‍ ‍‍ ‍‍

If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! 

You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well! 

The people I’ve asked on are super successful online business owners, and you just may recognize the names in this All-Star lineup. You’re going to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9e1f6ced-0d62-4f2c-b6e4-f8e399c2888c Wed, 15 Jan 2020 01:00:00 -0800 2766 276 full false Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8824afa5-2c90-49ec-8db0-079314189d5b Fri, 10 Jan 2020 01:00:00 -0800 801 full false [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. 

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Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!

She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as well building her list, and you’ll hear how she’s done it.

Kate uses a ton of videos in her business, and she is effective at using Facebook Groups in her overall marketing strategy, among other things. You’ll really want to listen for how she knows her target audience so well. It’s this knowledge that drives all of Kate’s messaging and marketing to an audience that isn’t used to purchasing online course offerings and trainings.

I can’t wait to see how Kate progresses this year, and I got so much insight from what she had to say in this conversation. There is so much good stuff she shares here that you can start using in your own online business too!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. 

 ‍‍

‍‍ ‍‍ ‍‍

Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!

She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as well building her list, and you’ll hear how she’s done it.

Kate uses a ton of videos in her business, and she is effective at using Facebook Groups in her overall marketing strategy, among other things. You’ll really want to listen for how she knows her target audience so well. It’s this knowledge that drives all of Kate’s messaging and marketing to an audience that isn’t used to purchasing online course offerings and trainings.

I can’t wait to see how Kate progresses this year, and I got so much insight from what she had to say in this conversation. There is so much good stuff she shares here that you can start using in your own online business too!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7c62c760-e566-4977-ba0f-3397ea44b67d Wed, 08 Jan 2020 01:00:00 -0800 3557 275 full false Quick Tip: The FASTEST Way to Grow Your Online Business Quick Tip: The FASTEST Way to Grow Your Online Business Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing the FASTEST way to grow your online business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing the FASTEST way to grow your online business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 54ff128a-ee1f-46e9-80e8-42a3df666915 Fri, 03 Jan 2020 01:00:00 -0800 680 full false How to Win With Facebook & Instagram Ads in 2020 How to Win With Facebook & Instagram Ads in 2020 This has been a massive year of growth for the podcast, and I first want to thank you for this! 

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‍‍ ‍‍ ‍‍

I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. 

On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. 

If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity! In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. 

I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for. As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This has been a massive year of growth for the podcast, and I first want to thank you for this! 

 ‍‍

‍‍ ‍‍ ‍‍

I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. 

On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. 

If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity! In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. 

I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for. As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9a2eddd7-d357-43c8-8a0a-900ec5619841 Mon, 23 Dec 2019 01:00:00 -0800 1919 274 full false Quick Tip: 7 Areas of Your Business To Focus On In 2020 Quick Tip: 7 Areas of Your Business To Focus On In 2020 Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f5782519-5c71-44b0-9694-939357b7a506 Fri, 20 Dec 2019 01:00:00 -0800 1681 full false How to Create Your "Perfect Week", w/ Craig Ballantyne How to Create Your "Perfect Week", w/ Craig Ballantyne Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula. 

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Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too. 

In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do. He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that? 

Craig talks about how top performers end their days to guarantee success, and he shares his “Blackout Game” that I had never heard of before. This is a challenge and system that as an entrepreneur, you’re going to want to see if you can implement it! 

This was a wide-ranging conversation that covered a lot, and what I like about Craig is that he always gives strategies and tactics that you can use right way. This conversation is no exception, because the stuff Craig reveals in this episode can change your life very, very quickly! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula. 

 ‍‍

‍‍ ‍‍ ‍‍

Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too. 

In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do. He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that? 

Craig talks about how top performers end their days to guarantee success, and he shares his “Blackout Game” that I had never heard of before. This is a challenge and system that as an entrepreneur, you’re going to want to see if you can implement it! 

This was a wide-ranging conversation that covered a lot, and what I like about Craig is that he always gives strategies and tactics that you can use right way. This conversation is no exception, because the stuff Craig reveals in this episode can change your life very, very quickly! 





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 652f0f42-9f8e-40e0-9629-eb91b717bdcc Wed, 18 Dec 2019 01:00:00 -0800 3988 273 full false BONUS: How to Get More Done In Less Time w/ Neill Williams BONUS: How to Get More Done In Less Time w/ Neill Williams Are you looking to accomplish more and see bigger results in your personal life and business, but in less time?

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This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done. Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode. 

Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world. Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done. She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener. 

In this episode Neill reveals what her life looks like now, including what she does to build a successful in business by only working 3 days a week (and getting more done in 25 to 30 hours than she had previously done in 50 to 60)!There was a mindset shift that was needed, and today Neill shares what this was, as well as the complete system she uses to crush each week and month. 

You’ll hear that we really don’t have to be working 18-hour days as entrepreneurs, and our schedules don’t have to be jammed packed with things to do every day. Also, it’s not hard work and hustle that will generate the results you want to see. I had a Google doc open while Neill and I were having this conversation, and I took down so much good stuff during it. So are you ready to get intentional about your life and see what happens when you do? Let’s do it!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Are you looking to accomplish more and see bigger results in your personal life and business, but in less time?

 ‍‍

‍‍ ‍‍ ‍‍

This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done. Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode. 

Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world. Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done. She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener. 

In this episode Neill reveals what her life looks like now, including what she does to build a successful in business by only working 3 days a week (and getting more done in 25 to 30 hours than she had previously done in 50 to 60)!There was a mindset shift that was needed, and today Neill shares what this was, as well as the complete system she uses to crush each week and month. 

You’ll hear that we really don’t have to be working 18-hour days as entrepreneurs, and our schedules don’t have to be jammed packed with things to do every day. Also, it’s not hard work and hustle that will generate the results you want to see. I had a Google doc open while Neill and I were having this conversation, and I took down so much good stuff during it. So are you ready to get intentional about your life and see what happens when you do? Let’s do it!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c8b4e04d-801a-4689-8b3d-03897788bf90 Mon, 16 Dec 2019 01:00:00 -0800 3351 full false Quick Tip: Pros & Cons of Boosting Posts Quick Tip: Pros & Cons of Boosting Posts Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m giving you the pros & cons of boosting posts. Let’s jump into it..
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m giving you the pros & cons of boosting posts. Let’s jump into it..
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3b8ca2a0-9ea5-4650-98d7-fa6270d96681 Fri, 13 Dec 2019 01:00:00 -0800 658 full false How She Did It: From $10K/mo to $30K/mo In 5 Months w/ Ashley Shaw How She Did It: From $10K/mo to $30K/mo In 5 Months w/ Ashley Shaw Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. 

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Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life. 

In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization. 

Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients. You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. 

She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers. Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. 

She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day. I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. 

 ‍‍

‍‍ ‍‍ ‍‍

Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life. 

In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization. 

Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients. You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. 

She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers. Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. 

She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day. I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 10682645-f5ee-4cc1-83d9-fe77cc8c98e0 Wed, 11 Dec 2019 01:00:00 -0800 3763 272 full false Quick Tip: You Are Responsible TO Your Students, Not FOR Them Quick Tip: You Are Responsible TO Your Students, Not FOR Them Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready fe160b27-643d-4827-8414-0499b83ad3bd Fri, 06 Dec 2019 01:00:00 -0800 680 full false Overwhelmed In Your Business? You’re Not Alone, with Greg Hickman Overwhelmed In Your Business? You’re Not Alone, with Greg Hickman My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. 

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Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that really caught my eye, and it’s something that I’ve felt and experienced in the recent past. 

Today you’ll hear me read Greg’s entire post, and what he said is something that doesn’t get talked about enough. This is a wide-ranging conversation on what it’s really like to build and grow an online business, and we reveal it all in this episode. We talk about things like why’s it’s actually ok to feel overwhelmed, and how the problems and challenges that you face in business won’t magically disappear as you grow your business. 

Greg shares what happens when you let someone else’s definition of a “successful” business guide your actions, and how you don’t always need to be climbing a mountain and playing the comparison game with others. This conversation is one that might happen over coffee, or behind closed doors, but not openly on a podcast. We both share our experiences and I think it’s going to provide a lot of value to listeners, which is why I wanted to bring this episode to you today.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. 

 ‍‍

‍‍ ‍‍ ‍‍

Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that really caught my eye, and it’s something that I’ve felt and experienced in the recent past. 

Today you’ll hear me read Greg’s entire post, and what he said is something that doesn’t get talked about enough. This is a wide-ranging conversation on what it’s really like to build and grow an online business, and we reveal it all in this episode. We talk about things like why’s it’s actually ok to feel overwhelmed, and how the problems and challenges that you face in business won’t magically disappear as you grow your business. 

Greg shares what happens when you let someone else’s definition of a “successful” business guide your actions, and how you don’t always need to be climbing a mountain and playing the comparison game with others. This conversation is one that might happen over coffee, or behind closed doors, but not openly on a podcast. We both share our experiences and I think it’s going to provide a lot of value to listeners, which is why I wanted to bring this episode to you today.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3267d7c7-abcb-44c0-bbf3-0359f56c2070 Wed, 04 Dec 2019 01:00:00 -0800 3921 271 full false Quick Tip: How to Set Yourself Up for a Productive Day Quick Tip: How to Set Yourself Up for a Productive Day Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c293da15-0ba9-41f3-84be-1722b320bae5 Fri, 29 Nov 2019 01:00:00 -0800 723 full false How to Overcome the Limiting Beliefs that Are Stopping You, with Dr. Shannon Irvine How to Overcome the Limiting Beliefs that Are Stopping You, with Dr. Shannon Irvine Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. 

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My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.

As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. 

When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.

The best part is that it’s not that difficult to remove the mental blocks that are holding you back, and in this episode Shannon provides tactical tips and action steps you can start taking today to do this, along with access to her free daily brain priming audio series – that just takes minutes a day!

In this episode we cover self-worth, our subconscious, money beliefs and the science behind what makes someone successful, in whatever way you define success. What Shannon shares today shows that it all really comes down to the realization that we are the creators of our thoughts, and we really do have the choice to get where we want to go.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. 

 ‍‍

‍‍ ‍‍ ‍‍

My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.

As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. 

When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.

The best part is that it’s not that difficult to remove the mental blocks that are holding you back, and in this episode Shannon provides tactical tips and action steps you can start taking today to do this, along with access to her free daily brain priming audio series – that just takes minutes a day!

In this episode we cover self-worth, our subconscious, money beliefs and the science behind what makes someone successful, in whatever way you define success. What Shannon shares today shows that it all really comes down to the realization that we are the creators of our thoughts, and we really do have the choice to get where we want to go.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2cd42627-3630-4edc-a3eb-85bda2e0782a Wed, 27 Nov 2019 01:00:00 -0800 4209 270 full false Quick Tip: Do You Know How “Healthy” Your Business Is? Quick Tip: Do You Know How “Healthy” Your Business Is? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is asking the question, do you know how “healthy” your business is? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is asking the question, do you know how “healthy” your business is? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7a5199d2-f774-422d-9821-1f91d4446149 Fri, 22 Nov 2019 01:00:00 -0800 772 full false Defining YOUR Version of Business (and Life) Success, with Mel Abraham Defining YOUR Version of Business (and Life) Success, with Mel Abraham Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done.

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I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer. 

I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way. 

Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanced his priorities due to the cancer diagnosis, and you’re going to hear how he’s done that today. 

This is really a story about how Mel’s starting life with a clean slate, and the way he’s decided to do what makes him truly happy. I want to make sure that you (and myself), are setting our own definition of success too, just like Mel has.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done.

 ‍‍

‍‍ ‍‍ ‍‍

I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer. 

I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way. 

Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanced his priorities due to the cancer diagnosis, and you’re going to hear how he’s done that today. 

This is really a story about how Mel’s starting life with a clean slate, and the way he’s decided to do what makes him truly happy. I want to make sure that you (and myself), are setting our own definition of success too, just like Mel has.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6b9e522b73f644d2819ed53a2066dae7 Wed, 20 Nov 2019 01:00:00 -0800 4012 269 full false Quick Tip: Facebook/IG Ad Stats Deep Dive (Part 2) Quick Tip: Facebook/IG Ad Stats Deep Dive (Part 2) Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 291e36e0809646609bca8884254a458b Fri, 15 Nov 2019 01:00:00 -0800 1213 full false How to Create Massive Pre-Launch Buzz with Facebook/IG Ads How to Create Massive Pre-Launch Buzz with Facebook/IG Ads This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. 

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I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.

You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business. 

What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the end!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. 

 ‍‍

‍‍ ‍‍ ‍‍

I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.

You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business. 

What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the end!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c4a770c86ca84270895baaf2e4629158 Wed, 13 Nov 2019 01:00:00 -0800 2668 268 full false Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I) Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I) Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...
 ‍‍

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2c4bf7e9e48a42dc89a6241d7c78c89c Fri, 08 Nov 2019 01:00:00 -0800 1263 full false The Secret to Improving Your Facebook/IG Ad Targeting & Copy The Secret to Improving Your Facebook/IG Ad Targeting & Copy Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. 

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This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away! This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this. 

What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. 

 ‍‍

‍‍ ‍‍ ‍‍

This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away! This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this. 

What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9ecae4b5737347b08ad121f50e8049c9 Wed, 06 Nov 2019 01:00:00 -0800 1500 267 full false Quick Tip: How to Allocate Your Facebook/IG Ads Budget Quick Tip: How to Allocate Your Facebook/IG Ads Budget Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to allocate your Facebook/IG ads budget. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to allocate your Facebook/IG ads budget. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7e4014ed91e54689aca48e32f9f471cd Fri, 01 Nov 2019 01:00:00 -0700 719 full false How I Did It: LiveStream Launch Formula How I Did It: LiveStream Launch Formula Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. 

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In the past I’ve also used a traditional video series to launch, where I scripted and recorded the videos over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the Live Stream Launch Formula, which I will be sharing with you today. 

The first time I used the Live Stream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the Live Stream Launch Formula in your own business. 

In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more. So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. 

 ‍‍

‍‍ ‍‍ ‍‍

In the past I’ve also used a traditional video series to launch, where I scripted and recorded the videos over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the Live Stream Launch Formula, which I will be sharing with you today. 

The first time I used the Live Stream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the Live Stream Launch Formula in your own business. 

In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more. So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c76edefe3d094908bffc5a0faaa7ea6c Wed, 30 Oct 2019 01:00:00 -0700 2770 266 full false Quick Tip: Why Comparing Stats Is a Disservice to Your Business Quick Tip: Why Comparing Stats Is a Disservice to Your Business Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why comparing stats is doing a disservice to your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why comparing stats is doing a disservice to your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0a23b5503c00424b80aba6e54eb633de Fri, 25 Oct 2019 01:00:00 -0700 785 full false How to Increase Sales By Understanding Your Buyer’s Journey How to Increase Sales By Understanding Your Buyer’s Journey You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. 

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As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today. This is something I recently took my October mastermind group through, and it opened up a lot of eyes… 

Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses. 

On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success!.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. 

 ‍‍

‍‍ ‍‍ ‍‍

As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today. This is something I recently took my October mastermind group through, and it opened up a lot of eyes… 

Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses. 

On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success!.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4d9c4e6922c84a6dbe075daf8d5635f8 Wed, 23 Oct 2019 01:00:00 -0700 2478 265 full false Quick Tip: Facebook/Instagram Ads Getting Disapproved? This Might Be Why… Quick Tip: Facebook/Instagram Ads Getting Disapproved? This Might Be Why… Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why your Facebook ads may be getting disapproved. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why your Facebook ads may be getting disapproved. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8dc0bcff4fbf4b8686ab71346451d4fb Fri, 18 Oct 2019 01:00:00 -0700 573 full false Strategy Session: From Confusion to Clarity, with Amanda Genther Strategy Session: From Confusion to Clarity, with Amanda Genther Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. 

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Amanda is in a bit of a transition phase, as she’s trying to decide which direction to go in next in her business. As you’ll hear in this episode, she’s got no shortage of options to consider! 

Amanda breaks down each of the paths she could go take next, including focusing a course that she’s launched in the past, growing her membership site, restarting her “done-for-you” services work with individual clients, and she has even thought about designing templates for her clients. 

Of all of the options that Amanda is considering, there are definitely ones that I like better than the others, and I give her my thoughts on each. One of the options is something that could be considered “easy money”, but it’s not what is going to move the needle for what Amanda really wants to do long-term, so I share with her what I would do instead, complete with a detailed launch strategy to set herself up success. 

By the end of this call Amanda commits to this strategy, and I believe that by committing to just one thing and really focusing on it, that’s when things are going to completely change for her and her business. If you are an entrepreneur who isn’t sure which way to go next, what I cover today can help give you clarity as well going forward.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. 

 ‍‍

‍‍ ‍‍ ‍‍

Amanda is in a bit of a transition phase, as she’s trying to decide which direction to go in next in her business. As you’ll hear in this episode, she’s got no shortage of options to consider! 

Amanda breaks down each of the paths she could go take next, including focusing a course that she’s launched in the past, growing her membership site, restarting her “done-for-you” services work with individual clients, and she has even thought about designing templates for her clients. 

Of all of the options that Amanda is considering, there are definitely ones that I like better than the others, and I give her my thoughts on each. One of the options is something that could be considered “easy money”, but it’s not what is going to move the needle for what Amanda really wants to do long-term, so I share with her what I would do instead, complete with a detailed launch strategy to set herself up success. 

By the end of this call Amanda commits to this strategy, and I believe that by committing to just one thing and really focusing on it, that’s when things are going to completely change for her and her business. If you are an entrepreneur who isn’t sure which way to go next, what I cover today can help give you clarity as well going forward.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ea76f81c58d540feadb9f18acb4554ce Wed, 16 Oct 2019 01:00:00 -0700 4342 264 full false Quick Tip: Facebook/IG Ads Freak You Out? Do This... Quick Tip: Facebook/IG Ads Freak You Out? Do This... Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is for you if ads freak you out. It’s time to geek out on data!  Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is for you if ads freak you out. It’s time to geek out on data!  Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 86a08b1c3b51453da37f981299679661 Fri, 11 Oct 2019 01:00:00 -0700 1157 full false How to Be an ‘Entrepreneur With Impact’ How to Be an ‘Entrepreneur With Impact’ If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. 

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‍‍ ‍‍ ‍‍

In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. 

In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently.  I felt like I was doing you all a disservice by teaching only one piece of the puzzle, and building a truly impactful business requires a lot more than just Facebook and Instagram ads (although they are still an integral part of it all)! 

It’s easy to overlook the other critical things that are needed, like having the right mindset, getting organic traffic and building out a team, to name a few. It’s for this reason that I have created what I call the “Impact Entrepreneur Framework”, which is made up of four stages, or systems, of an impactful business. When you’ve mastered each of these four systems within the framework, you’ve got a business that makes a lot of money, is profitable and truly makes an impact on a ton of people!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. 

 ‍‍

‍‍ ‍‍ ‍‍

In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. 

In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently.  I felt like I was doing you all a disservice by teaching only one piece of the puzzle, and building a truly impactful business requires a lot more than just Facebook and Instagram ads (although they are still an integral part of it all)! 

It’s easy to overlook the other critical things that are needed, like having the right mindset, getting organic traffic and building out a team, to name a few. It’s for this reason that I have created what I call the “Impact Entrepreneur Framework”, which is made up of four stages, or systems, of an impactful business. When you’ve mastered each of these four systems within the framework, you’ve got a business that makes a lot of money, is profitable and truly makes an impact on a ton of people!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c54f7d778b3b4196844d0480c15301b5 Wed, 09 Oct 2019 01:00:00 -0700 2519 263 full false Quick Tip: What’s Your ‘Special Sauce’? Quick Tip: What’s Your ‘Special Sauce’? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is looking at what’s your “Special Sauce.” Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is looking at what’s your “Special Sauce.” Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 069925115e5b45d2838122fb16c237b3 Fri, 04 Oct 2019 01:00:00 -0700 793 full false Why I’m Retiring “The Art of Paid Traffic” Why I’m Retiring “The Art of Paid Traffic” This past year has been full of new chapters for me. I became a new father in December of 2018 when my daughter was born, and that really became a sort of domino effect of changes in not only my personal life, but in my business too. 

 ‍‍

‍‍ ‍‍ ‍‍

I suddenly got super-clear on what I really want to do in my business, including who I want to help and the kind of impact that I’m here to make. As you’ve heard me say many times on the podcast, Facebook and Instagram ads are just one part of growing and running an online business, but I’ve been actively learning, implementing, testing and mastering many other elements to it. 

By not sharing what has helped me, in addition to just paid advertising, would be a major disservice to you. I’m here to show you the complete picture for growing a profitable and impactful online business, and to do this, I’ve decided to change the name of this podcast. 

Yes, you read that right! The Art of Paid Traffic is officially going into retirement, in order to make way for something a little more all-encompassing. You have nothing to worry about though, as I’ll be running through what this all means for you (and me!) in this episode.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This past year has been full of new chapters for me. I became a new father in December of 2018 when my daughter was born, and that really became a sort of domino effect of changes in not only my personal life, but in my business too. 

 ‍‍

‍‍ ‍‍ ‍‍

I suddenly got super-clear on what I really want to do in my business, including who I want to help and the kind of impact that I’m here to make. As you’ve heard me say many times on the podcast, Facebook and Instagram ads are just one part of growing and running an online business, but I’ve been actively learning, implementing, testing and mastering many other elements to it. 

By not sharing what has helped me, in addition to just paid advertising, would be a major disservice to you. I’m here to show you the complete picture for growing a profitable and impactful online business, and to do this, I’ve decided to change the name of this podcast. 

Yes, you read that right! The Art of Paid Traffic is officially going into retirement, in order to make way for something a little more all-encompassing. You have nothing to worry about though, as I’ll be running through what this all means for you (and me!) in this episode.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 66439cac9e8841028162852716892477 Wed, 02 Oct 2019 01:00:00 -0700 1496 full false Quick Tip: 5% - Are You Doing This To Move Your Business Forward? Quick Tip: 5% - Are You Doing This To Move Your Business Forward? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the “5%” – are you doing this to move your business forward? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the “5%” – are you doing this to move your business forward? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f76a068afbc94492b462ade9cab45a64 Fri, 27 Sep 2019 01:00:00 -0700 766 full false Strategy Session: How to Increase Revenue by $25K/mo with Jasmine Shea Strategy Session: How to Increase Revenue by $25K/mo with Jasmine Shea For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.

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Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.

Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial. 

Jasmine’s launches have been consistent, as last quarter she saw 206 new members join, but her top priority now is getting new members and seeing a significant increase in these numbers the next time she launches. We also talk about some other priorities for her, including how she wants to enhance her customer experience, and further improve her already strong retention numbers (and lifetime customer value).





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.

 ‍‍

‍‍ ‍‍ ‍‍

Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.

Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial. 

Jasmine’s launches have been consistent, as last quarter she saw 206 new members join, but her top priority now is getting new members and seeing a significant increase in these numbers the next time she launches. We also talk about some other priorities for her, including how she wants to enhance her customer experience, and further improve her already strong retention numbers (and lifetime customer value).





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 08f703aa461141e390b2876093b99b8b Wed, 25 Sep 2019 01:00:00 -0700 3123 261 full false What’s Facebook’s Attribution Window & Why Is It Important? What’s Facebook’s Attribution Window & Why Is It Important? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Attribution Window and why it’s important. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Attribution Window and why it’s important. Let’s jump into it...
 ‍‍

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready d7a6956fe45c483c8823a938ab17c902 Fri, 20 Sep 2019 01:00:00 -0700 930 full false How to Make Facebook & Instagram Ads Easy... How to Make Facebook & Instagram Ads Easy... Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.”

 ‍‍

‍‍ ‍‍ ‍‍

I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do! 

As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!”





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.”

 ‍‍

‍‍ ‍‍ ‍‍

I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do! 

As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!”





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 45b6c1dc80d040ad8e193709efa032f4 Wed, 18 Sep 2019 01:00:00 -0700 3120 260 full false Quick Tip: How to Troubleshoot Your Facebook/Instagram Ads Stats Quick Tip: How to Troubleshoot Your Facebook/Instagram Ads Stats Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting. Let’s jump into it...
 ‍‍

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2aae0dc1166744b09e2e2eca2c98f370 Fri, 13 Sep 2019 01:00:00 -0700 1204 full false Why Growing Your Business Is 90% Mindset, with Lianne Kim Why Growing Your Business Is 90% Mindset, with Lianne Kim My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. 

 ‍‍

‍‍ ‍‍ ‍‍

I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today. Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and 

I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including a time recently where she was expecting to fail even before tickets went on sale for her event, MamaCon. 

The big difference now is that Lianne is able to recognize these thought patterns within minutes, and she changes them before taking action from a better place, and not from one of fear. Lianne has come so far and now has a thriving multi-6-figure business, although it’s not just about the money for her. It’s really about having as big an impact as possible, and to do that, Lianne has had to get out of her comfort zone and learn to become the CEO and leader of her growing business.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. 

 ‍‍

‍‍ ‍‍ ‍‍

I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today. Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and 

I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including a time recently where she was expecting to fail even before tickets went on sale for her event, MamaCon. 

The big difference now is that Lianne is able to recognize these thought patterns within minutes, and she changes them before taking action from a better place, and not from one of fear. Lianne has come so far and now has a thriving multi-6-figure business, although it’s not just about the money for her. It’s really about having as big an impact as possible, and to do that, Lianne has had to get out of her comfort zone and learn to become the CEO and leader of her growing business.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f6246900e1644affb2687f526184f63e Wed, 11 Sep 2019 01:00:00 -0700 4068 259 full false Quick Tip: All Leads Aren't Created Equal Quick Tip: All Leads Aren't Created Equal Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how all leads aren’t created equal. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how all leads aren’t created equal. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b9599c19cb9a48738d12d8543f8ff7f3 Fri, 06 Sep 2019 01:00:00 -0700 698 full false My Evergreen Funnel Isn't Working (And What I'm Doing About It) My Evergreen Funnel Isn't Working (And What I'm Doing About It) For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? 

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Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting. 

In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective. 

The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? 

 ‍‍

‍‍ ‍‍ ‍‍

Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting. 

In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective. 

The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 930f1f62f8cc4b63b4da5cf0960ce6bb Wed, 04 Sep 2019 01:00:00 -0700 2070 258 full false Quick Tip: Do THIS In Your Business to Simplify and Increase Revenue Quick Tip: Do THIS In Your Business to Simplify and Increase Revenue Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. For today’s quick tip, if you do THIS in your Business, you’ll simplify and increase revenue. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. For today’s quick tip, if you do THIS in your Business, you’ll simplify and increase revenue. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6273535e355a4781a462cd7458c65565 Fri, 30 Aug 2019 01:00:00 -0700 1028 full false How She Did It: A $41K Launch & Overcoming Perfectionism How She Did It: A $41K Launch & Overcoming Perfectionism Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business.

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Brandi Mowles manages Facebook ads for online experts, but she also has a membership program where she teaches service providers how to scale to consistent $10,000 months, without hiring a team to do it. 

The first time Brandi was on the show we broke down each side of her business, and she ran through the beta launch of her membership program that she had just completed. Since then she’s done a public launch and she absolutely crushed it, which is why I wanted to have her back to share how she did it, and what she learned in the process. 

You’re going to hear a step-by-step breakdown of how Brandi did this “full on” launch, including her ad budget, email sequence, and the 3 part-video series that worked so well for her. Although she fell short of her goal to get 1,000 webinar registrations, Brandi still got over 500 people, at an average cost per lead of about $4 (Brandi thought this way too high, but wait until you hear what her impressive earnings per lead number was)!

A launch can be overwhelming and Brandi does a great job of running through her thought process and how she handled everything, including negative feedback from one person, as well as how her thinking has shifted in terms of what she will be prioritizing next time. If you’re thinking of launching for the first time, or improving on the process for your next launch, what Brandi has to share today is invaluable!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business.

 ‍‍

‍‍ ‍‍ ‍‍

Brandi Mowles manages Facebook ads for online experts, but she also has a membership program where she teaches service providers how to scale to consistent $10,000 months, without hiring a team to do it. 

The first time Brandi was on the show we broke down each side of her business, and she ran through the beta launch of her membership program that she had just completed. Since then she’s done a public launch and she absolutely crushed it, which is why I wanted to have her back to share how she did it, and what she learned in the process. 

You’re going to hear a step-by-step breakdown of how Brandi did this “full on” launch, including her ad budget, email sequence, and the 3 part-video series that worked so well for her. Although she fell short of her goal to get 1,000 webinar registrations, Brandi still got over 500 people, at an average cost per lead of about $4 (Brandi thought this way too high, but wait until you hear what her impressive earnings per lead number was)!

A launch can be overwhelming and Brandi does a great job of running through her thought process and how she handled everything, including negative feedback from one person, as well as how her thinking has shifted in terms of what she will be prioritizing next time. If you’re thinking of launching for the first time, or improving on the process for your next launch, what Brandi has to share today is invaluable!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b326c13795074f61ad6b5876c8ee4763 Wed, 28 Aug 2019 01:00:00 -0700 3269 257 full false Quick Tip: How to Hire a Facebook/IG Ads Manager Quick Tip: How to Hire a Facebook/IG Ads Manager Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hire a Facebook/IG Ads Manager. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hire a Facebook/IG Ads Manager. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1b0d7621a18240b0a82c2650faec94fc Fri, 23 Aug 2019 01:00:00 -0700 1268 full false What No One Ever Told Me About Running a Business & Being a New Dad What No One Ever Told Me About Running a Business & Being a New Dad It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. 

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Today my friend Tiffany Lee By master is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of stuff in this one. You may remember that Amy Porterfield was on the podcast to interview me and give listeners some background on my life back in Episode 200. 

If you’re a regular listener you know that my life has changed so much since that episode was recorded (including the fact that I’m now a Dad!), which is why I wanted to air this recent conversation with Tiffany. It was several months ago when I reached out to Tiffany and asked her how I could be improving my social media, and she said she wanted to interview me for this show, and now we’re doing it! 

In this episode you’ll hear me talk about fatherhood, my business evolution, the big realizations I’ve made about business and success since becoming an entrepreneur in 2012, and Tiffany even asks me a series of questions that my students wanted answered too. She also asks me a “lightning round” of questions where I share my favorite food, business book, why I’m a “movie snob” when I go to the movies, some weird facts about me, and a whole lot more. 

We end the episode on a serious note where I talk about the legacy I want to leave my daughter, and I share the message I’ll want her to hear when she grows up. Although we covered so much in this episode, there was still a lot that Tiffany and I didn’t touch, and she did such a great job interviewing me that I’m definitely going to have her back on the show to do this again.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. 

 ‍‍

‍‍ ‍‍ ‍‍

Today my friend Tiffany Lee By master is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of stuff in this one. You may remember that Amy Porterfield was on the podcast to interview me and give listeners some background on my life back in Episode 200. 

If you’re a regular listener you know that my life has changed so much since that episode was recorded (including the fact that I’m now a Dad!), which is why I wanted to air this recent conversation with Tiffany. It was several months ago when I reached out to Tiffany and asked her how I could be improving my social media, and she said she wanted to interview me for this show, and now we’re doing it! 

In this episode you’ll hear me talk about fatherhood, my business evolution, the big realizations I’ve made about business and success since becoming an entrepreneur in 2012, and Tiffany even asks me a series of questions that my students wanted answered too. She also asks me a “lightning round” of questions where I share my favorite food, business book, why I’m a “movie snob” when I go to the movies, some weird facts about me, and a whole lot more. 

We end the episode on a serious note where I talk about the legacy I want to leave my daughter, and I share the message I’ll want her to hear when she grows up. Although we covered so much in this episode, there was still a lot that Tiffany and I didn’t touch, and she did such a great job interviewing me that I’m definitely going to have her back on the show to do this again.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a101b5baa5024977a5eec969230e2e46 Wed, 21 Aug 2019 01:00:00 -0700 4941 256 full false Quick Tip: Simple Mindset Hack for When Things Aren’t Going Well Quick Tip: Simple Mindset Hack for When Things Aren’t Going Well Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is a simple mindset hack for when things aren’t going well. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is a simple mindset hack for when things aren’t going well. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 356501e82b584b46a04203ddccba5ba3 Fri, 16 Aug 2019 01:00:00 -0700 739 full false From Hobby to THRIVING Online Business with Hallie Sherman From Hobby to THRIVING Online Business with Hallie Sherman My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together!

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Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast. 

Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and 

Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days. In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her audience wanted more digital offerings from her. She reveals how she built her email list, which now has over 15,000 subscribers, and the way she launched her first online course to generate those 5-figures in revenue. 

From listening you’ll note that Hallie is an action taker who always has an open mind, and she doesn’t overcomplicate the process or try to re-invent the wheel. The way she launched is actually the opposite of what I usually teach my students, in that she created the course first and then sold it, but it worked really well for her since she already had the content ready and knew what she was going to have in her mini-courses. 

Hallie has created amazing momentum in her business so far, and I truly believe the sky is the limit for her when it comes to what she can create in her life and business!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together!

 ‍‍

‍‍ ‍‍ ‍‍

Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast. 

Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and 

Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days. In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her audience wanted more digital offerings from her. She reveals how she built her email list, which now has over 15,000 subscribers, and the way she launched her first online course to generate those 5-figures in revenue. 

From listening you’ll note that Hallie is an action taker who always has an open mind, and she doesn’t overcomplicate the process or try to re-invent the wheel. The way she launched is actually the opposite of what I usually teach my students, in that she created the course first and then sold it, but it worked really well for her since she already had the content ready and knew what she was going to have in her mini-courses. 

Hallie has created amazing momentum in her business so far, and I truly believe the sky is the limit for her when it comes to what she can create in her life and business!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0e5aaf464dc94748834518e95ffb4e6e Wed, 14 Aug 2019 01:00:00 -0700 3005 255 full false Quick Tip: Two Facebook/IG Ads Updates You Need to Know Quick Tip: Two Facebook/IG Ads Updates You Need to Know Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about two Facebook/IG ads updates you need to know. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about two Facebook/IG ads updates you need to know. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7be2730a0c354e7292d1fce03d9ed395 Fri, 09 Aug 2019 01:00:00 -0700 630 full false Back to Basics: 3 Facebook/IG Ads Mistakes I’m Seeing Right Now Back to Basics: 3 Facebook/IG Ads Mistakes I’m Seeing Right Now On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. 

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These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. 

I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day! How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. 

 ‍‍

‍‍ ‍‍ ‍‍

These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. 

I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day! How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a4660f356efd46b8b3a1bbfa4642f547 Wed, 07 Aug 2019 01:00:00 -0700 1454 254 full false Quick Tip: Knowing Your Numbers -- It’s All JUST Math… Quick Tip: Knowing Your Numbers -- It’s All JUST Math… Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is knowing your numbers – and why it’s All JUST Math… Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is knowing your numbers – and why it’s All JUST Math… Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3c85bcd4498c4ed2b87c62e005101dd7 Fri, 02 Aug 2019 00:30:00 -0700 770 full false 3 Simple Strategies for Retaining Your Customers with Casey Graham 3 Simple Strategies for Retaining Your Customers with Casey Graham Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space. 

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Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called Gravy. We started working with Gravy a few years back, and they are the leading experts in helping their clients recover failed payments for subscription-based businesses. Since starting Gravy, Casey and his team have learned a lot of lessons about business and customer psychology that he really opens up about here on this episode. 

Gravy is now viewed as the “Ritz Carlton of payment recovery”, and Casey does a great job explaining how they differ from collection agencies when I put him on the spot near the start of the interview by asking him that question. We cover a lot of different topics here, including one I’m really interested in right now, which is how we can learn to “turn the switch” off at the end of the day as busy entrepreneurs (and make the most of the time we all have with our families).

In this episode Casey reveals his simple strategy for getting someone to give you money (and let me just say that it’s not by using fear tactics), and he also gives his 60-day sequence when working with subscription-based customers. You'll also learn the ways you can be proactive in retaining paying customers, the four main reasons people will stop paying (and they may not be what you think!) and so much more. 

Like my other interviews here on the podcast, this one went in a lot of different directions and we covered a lot of things that can benefit entrepreneurs at all stages of their businesses. Whether you are just starting out on your journey or looking to scale to 7-figures, Casey is a great person to learn from because he has integrity and he’s building a business the right way.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space. 

 ‍‍

‍‍ ‍‍ ‍‍

Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called Gravy. We started working with Gravy a few years back, and they are the leading experts in helping their clients recover failed payments for subscription-based businesses. Since starting Gravy, Casey and his team have learned a lot of lessons about business and customer psychology that he really opens up about here on this episode. 

Gravy is now viewed as the “Ritz Carlton of payment recovery”, and Casey does a great job explaining how they differ from collection agencies when I put him on the spot near the start of the interview by asking him that question. We cover a lot of different topics here, including one I’m really interested in right now, which is how we can learn to “turn the switch” off at the end of the day as busy entrepreneurs (and make the most of the time we all have with our families).

In this episode Casey reveals his simple strategy for getting someone to give you money (and let me just say that it’s not by using fear tactics), and he also gives his 60-day sequence when working with subscription-based customers. You'll also learn the ways you can be proactive in retaining paying customers, the four main reasons people will stop paying (and they may not be what you think!) and so much more. 

Like my other interviews here on the podcast, this one went in a lot of different directions and we covered a lot of things that can benefit entrepreneurs at all stages of their businesses. Whether you are just starting out on your journey or looking to scale to 7-figures, Casey is a great person to learn from because he has integrity and he’s building a business the right way.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3d23a449a6774c5990fdb8facc9548a5 Wed, 31 Jul 2019 00:30:00 -0700 3428 253 full false Quick Tip: Facebook’s Campaign Budget Optimization Rollout Delayed? Quick Tip: Facebook’s Campaign Budget Optimization Rollout Delayed? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Campaign Budget Optimization rollout being delayed. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Campaign Budget Optimization rollout being delayed. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 269aa82c17324b6ca2c8e25047a3daf6 Fri, 26 Jul 2019 00:30:00 -0700 618 full false (Case Study) How a Personal Trainer Went From Idea to 25 Online Course Sales In just 2 ½ Weeks with Jose Quiroz (Case Study) How a Personal Trainer Went From Idea to 25 Online Course Sales In just 2 ½ Weeks with Jose Quiroz I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in this episode. 

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Jose helps established businesses take their products and service online, and profit from it, and in this episode you’ll hear how he did this with his client Rich, a local fitness trainer who wanted to take his business online after previously doing in-person training and workshops. 

Jose reveals how Rich went from having very little presence online to selling 25 spots in his 3-month online fitness program, all in matter of just a few weeks. Jose reveals the process, or “personalized road map” he gave Rich that made this possible, including how his client ultimately decided to deliver his course content to the participants. 

Like me, Jose knew he had a bigger calling to do more than he was doing in the corporate world. He also had a lot of doubts and fears in making the transition, which he is very open about and talks about here. 

I think it’s so important for people like Jose to step up and help others who want to move from the cubicle to laptop by starting their own online businesses, by giving them the coaching and guidance that they need to be successful so that they then impact more people with their own work.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in this episode. 

 ‍‍

‍‍ ‍‍ ‍‍

Jose helps established businesses take their products and service online, and profit from it, and in this episode you’ll hear how he did this with his client Rich, a local fitness trainer who wanted to take his business online after previously doing in-person training and workshops. 

Jose reveals how Rich went from having very little presence online to selling 25 spots in his 3-month online fitness program, all in matter of just a few weeks. Jose reveals the process, or “personalized road map” he gave Rich that made this possible, including how his client ultimately decided to deliver his course content to the participants. 

Like me, Jose knew he had a bigger calling to do more than he was doing in the corporate world. He also had a lot of doubts and fears in making the transition, which he is very open about and talks about here. 

I think it’s so important for people like Jose to step up and help others who want to move from the cubicle to laptop by starting their own online businesses, by giving them the coaching and guidance that they need to be successful so that they then impact more people with their own work.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4273af1d820f4dd7bb1589dbe87a1537 Wed, 24 Jul 2019 00:30:00 -0700 2827 252 full false Quick Tip: Distractions Or Money Making Opportunities? Quick Tip: Distractions Or Money Making Opportunities? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to tell if you’re getting distractions or money making opportunities. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to tell if you’re getting distractions or money making opportunities. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready bc59e0e1cee844a5a9af8fdf9e8b4ad8 Fri, 19 Jul 2019 00:30:00 -0700 808 full false Simple Instagram Selling Strategies Working TODAY with Craig Ballantyne Simple Instagram Selling Strategies Working TODAY with Craig Ballantyne Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business. 

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Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to sell over $500,000 at that time in “high ticket” workshops, but you won’t believe the further growth and success he’s seen using the platform since then! 

As you’ll hear, Craig just started using Instagram in February 2017, and he says he really didn’t know what he was doing for the first month. In April 2017 he made his first $5,000 sale using Instagram, and he hasn’t stopped learning and refining his approach since that time, revealing many of his strategies he now uses in this episode. 

Craig reveals the single most important thing about Instagram “swipe ups”, as well as giving a call to action that will get your prospects to take action, while allowing you to stay in integrity and fully aligned with your message. He discusses how he qualifies the people who DM him on Instagram, what his message sequence to prospects is and how he uses video in DM to stand out from the crowd. 

Craig gives us his “VPS” formula to use for successful posts, and he even breaks down some of the posts on both of our actual Instagram feeds (you can find the video of that below)!

As Craig says, the biggest thing with Instagram is being intentional about how you’re using it, and he definitely knows what he’s doing as his clients are seeing massive results using his methods – with many of them being in very unique niches.  

In fact, one of his clients sold a $28,000 personal training package through Instagram, and another sold a $40,000 massage school using the platform, just to name a few examples! You could start seeing amazing results from your Instagram too, by even implementing just a few tips that Craig shares with us today.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business. 

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Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to sell over $500,000 at that time in “high ticket” workshops, but you won’t believe the further growth and success he’s seen using the platform since then! 

As you’ll hear, Craig just started using Instagram in February 2017, and he says he really didn’t know what he was doing for the first month. In April 2017 he made his first $5,000 sale using Instagram, and he hasn’t stopped learning and refining his approach since that time, revealing many of his strategies he now uses in this episode. 

Craig reveals the single most important thing about Instagram “swipe ups”, as well as giving a call to action that will get your prospects to take action, while allowing you to stay in integrity and fully aligned with your message. He discusses how he qualifies the people who DM him on Instagram, what his message sequence to prospects is and how he uses video in DM to stand out from the crowd. 

Craig gives us his “VPS” formula to use for successful posts, and he even breaks down some of the posts on both of our actual Instagram feeds (you can find the video of that below)!

As Craig says, the biggest thing with Instagram is being intentional about how you’re using it, and he definitely knows what he’s doing as his clients are seeing massive results using his methods – with many of them being in very unique niches.  

In fact, one of his clients sold a $28,000 personal training package through Instagram, and another sold a $40,000 massage school using the platform, just to name a few examples! You could start seeing amazing results from your Instagram too, by even implementing just a few tips that Craig shares with us today.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b6d8320c564a4d21a22b58dc9509fca9 Wed, 17 Jul 2019 00:30:00 -0700 3214 251 full false Quick Tip: Stop Making This Mistake With Your FB/IG Ads Quick Tip: Stop Making This Mistake With Your FB/IG Ads Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to stop making this mistake with your FB & IG ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to stop making this mistake with your FB & IG ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5f4b25fd67d74f4986d9345594ad1a19 Fri, 12 Jul 2019 00:30:00 -0700 659 301 full false How to (Affordably) Legally Protect Your Online Business, with Bobby Klinck How to (Affordably) Legally Protect Your Online Business, with Bobby Klinck With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. 

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Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical lawyer!” Bobby has a law degree from Harvard and he now considers himself an entrepreneur first. He’s been in the online space for about 5 years now, beginning by using online marketing to build his own law firm and now focusing on helping online entrepreneurs spot potential issues in their own businesses. 

In this episode Bobby shares what the transition from practicing to what he’s doing now looked like, as well as some of the early struggles he had in his online business, including a failed launch where he spent $10,000 and made only one sale. 

Bobby says he really started getting traction last year when he began to really listen to and understand his clients, as well putting into practice what he has learned from this podcast. 

After starting by offering online courses related to legal issues, Bobby now gives training and charges for his templates. He also helps online entrepreneurs build the foundation for their business and their fan bases, so they can launch their products successfully. 

We talk about a lot here and it can be overwhelming to hear about the legal stuff that comes up in business, but the key thing Bobby says is to not it stop you, and there are steps you can take now to make protecting yourself easy. 

In addition to all the great advice Bobby gives in this episode on how we can protect ourselves as online entrepreneurs, I think what makes Bobby so relatable is that he is open to sharing his own journey, and the struggles he’s faced while building his personal brand.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. 

 ‍‍

‍‍ ‍‍ ‍‍

Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical lawyer!” Bobby has a law degree from Harvard and he now considers himself an entrepreneur first. He’s been in the online space for about 5 years now, beginning by using online marketing to build his own law firm and now focusing on helping online entrepreneurs spot potential issues in their own businesses. 

In this episode Bobby shares what the transition from practicing to what he’s doing now looked like, as well as some of the early struggles he had in his online business, including a failed launch where he spent $10,000 and made only one sale. 

Bobby says he really started getting traction last year when he began to really listen to and understand his clients, as well putting into practice what he has learned from this podcast. 

After starting by offering online courses related to legal issues, Bobby now gives training and charges for his templates. He also helps online entrepreneurs build the foundation for their business and their fan bases, so they can launch their products successfully. 

We talk about a lot here and it can be overwhelming to hear about the legal stuff that comes up in business, but the key thing Bobby says is to not it stop you, and there are steps you can take now to make protecting yourself easy. 

In addition to all the great advice Bobby gives in this episode on how we can protect ourselves as online entrepreneurs, I think what makes Bobby so relatable is that he is open to sharing his own journey, and the struggles he’s faced while building his personal brand.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 27962d057e1146db9cbf044c1d63c489 Wed, 10 Jul 2019 00:30:00 -0700 3418 250 full false How to Stop Doing ALL the Things In Your Business How to Stop Doing ALL the Things In Your Business Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.  Today’s quick tip is about how to stop doing ALL the things in your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.  Today’s quick tip is about how to stop doing ALL the things in your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c30a089107014855a131cd08e7a02b8d Fri, 05 Jul 2019 00:30:00 -0700 1064 full false Small List No Problem, From Zero to Waitlist In 6 Months, with Brandi Mowles Small List No Problem, From Zero to Waitlist In 6 Months, with Brandi Mowles My guest today is Brandi Mowles, and she helps service-based entrepreneurs and businesses explode their growth by using Facebook ads and sales funnels. 

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I originally recorded a strategy session with Brandi earlier this year that hadn’t yet aired, but after talking with Brandi at ConvertKit’s Craft + Commerce conference this month, I just knew I had to bring her back on to share what’s been happening in her business. 

In addition to being one of my students and a coach for my Impact group coaching program, Brandi has just launched her 12-month membership program for service-based entrepreneurs who want to scale to consistent 5-figure months, without hiring a team. You’re going to love her story of how she launched this program and the results she got from the beta launch to a relatively small list of a few hundred people.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My guest today is Brandi Mowles, and she helps service-based entrepreneurs and businesses explode their growth by using Facebook ads and sales funnels. 

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‍‍ ‍‍ ‍‍

I originally recorded a strategy session with Brandi earlier this year that hadn’t yet aired, but after talking with Brandi at ConvertKit’s Craft + Commerce conference this month, I just knew I had to bring her back on to share what’s been happening in her business. 

In addition to being one of my students and a coach for my Impact group coaching program, Brandi has just launched her 12-month membership program for service-based entrepreneurs who want to scale to consistent 5-figure months, without hiring a team. You’re going to love her story of how she launched this program and the results she got from the beta launch to a relatively small list of a few hundred people.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a476286cdd5441fb8131582ed38ee736 Wed, 03 Jul 2019 00:30:00 -0700 3612 249 full false Quick Tip: Big Changes Coming to Facebook’s Custom Audiences? Quick Tip: Big Changes Coming to Facebook’s Custom Audiences? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about some big changes coming to Facebook’s Custom Audiences. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about some big changes coming to Facebook’s Custom Audiences. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c2b5218e599f48c9980012eff70e64c8 Fri, 28 Jun 2019 00:30:00 -0700 849 full false How to Strategically Grow Your Team (Step-by-Step), with Theresa Loe How to Strategically Grow Your Team (Step-by-Step), with Theresa Loe Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, but I’m going to be diving deep into it with my guest Theresa Loe today. 

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Theresa helps online entrepreneurs find, grow and then lead their own stellar teams. She helps her clients streamline the backend of their businesses so that they actually have the time to work on the vision of the company, which is at the core of the problem for most business owners looking to grow their businesses. As you’ll hear, a lot of this comes back to us having to get past our fears around scaling and getting comfortable with being uncomfortable. 

The best part of all of this is that you don’t have to hire 10 full-time employees out the gate to help you, and you can absolutely do it in baby steps. You do have to get started with getting the support in you business though, because you really can’t do everything yourself. Although we covered so much in this conversation, there is still so much more I wanted to ask Theresa about scaling the right way, which is why I tell her she’ll have to come back on the show to share her advice and wisdom.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, but I’m going to be diving deep into it with my guest Theresa Loe today. 

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Theresa helps online entrepreneurs find, grow and then lead their own stellar teams. She helps her clients streamline the backend of their businesses so that they actually have the time to work on the vision of the company, which is at the core of the problem for most business owners looking to grow their businesses. As you’ll hear, a lot of this comes back to us having to get past our fears around scaling and getting comfortable with being uncomfortable. 

The best part of all of this is that you don’t have to hire 10 full-time employees out the gate to help you, and you can absolutely do it in baby steps. You do have to get started with getting the support in you business though, because you really can’t do everything yourself. Although we covered so much in this conversation, there is still so much more I wanted to ask Theresa about scaling the right way, which is why I tell her she’ll have to come back on the show to share her advice and wisdom.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ec246e5cda044b229217c72dddd0d1d8 Wed, 26 Jun 2019 00:30:00 -0700 3768 248 full false Quick Tip: Do This BEFORE Creating Your Course/Product Quick Tip: Do This BEFORE Creating Your Course/Product Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online marketing or just general growing your business tips. Today’s quick tip is about what I suggest you do BEFORE creating your course/product. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online marketing or just general growing your business tips. Today’s quick tip is about what I suggest you do BEFORE creating your course/product. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3c5baaa44740496e921c291142b7e829 Fri, 21 Jun 2019 00:30:00 -0700 990 full false From Zero to 5-Figures/Month with Sarah Young From Zero to 5-Figures/Month with Sarah Young Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group, starting this July. 

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I asked Sarah to come back on the show because her business has really evolved over the past 14 months since she was last here. She’s now doing multiple 5-figures a month in her business, while only spending a couple of thousand dollars on Facebook and Instagram ads each month. 

As you’ll hear, it’s really just Sarah working in the business at this point in time, and she’s handling everything from the ads management to customer service. This has been a challenge and she talks about her plans to get support, as well more systems in place, to scale her business going forward.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group, starting this July. 

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I asked Sarah to come back on the show because her business has really evolved over the past 14 months since she was last here. She’s now doing multiple 5-figures a month in her business, while only spending a couple of thousand dollars on Facebook and Instagram ads each month. 

As you’ll hear, it’s really just Sarah working in the business at this point in time, and she’s handling everything from the ads management to customer service. This has been a challenge and she talks about her plans to get support, as well more systems in place, to scale her business going forward.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9f8efe25dd984e23892cdd8b3eb2f2af Wed, 19 Jun 2019 00:30:00 -0700 3066 247 full false Quick Tip: Which “Conversion Window” Should You Choose for Your FB/IG Ads? Quick Tip: Which “Conversion Window” Should You Choose for Your FB/IG Ads? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8cbae99fe73b4ff3bebf7f8c02536c4a Fri, 14 Jun 2019 00:30:00 -0700 711 full false Four “Bonus” Key 7-Figure Business Lessons Four “Bonus” Key 7-Figure Business Lessons On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories. 

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When I was brainstorming ideas for that episode though I came up with four more “bonus” lessons, and I thought it would be a bit too much to cover them all at one time, which is why I’m sharing them with you today. The best part is that these lessons too are applicable to getting your business to 6-figures as well as 7-figures, if you’re at the point in your business where you’re trying to do that. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories. 

 ‍‍

‍‍ ‍‍ ‍‍

When I was brainstorming ideas for that episode though I came up with four more “bonus” lessons, and I thought it would be a bit too much to cover them all at one time, which is why I’m sharing them with you today. The best part is that these lessons too are applicable to getting your business to 6-figures as well as 7-figures, if you’re at the point in your business where you’re trying to do that. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready abf98fca5fec4616a66951dcd62ff377 Wed, 12 Jun 2019 05:39:56 -0700 1858 246 full false Quick Tip: FB/IG Ads Campaign Budget Optimization Tips Quick Tip: FB/IG Ads Campaign Budget Optimization Tips Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook and Instagram Ads Campaign Budget Optimization Tips. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook and Instagram Ads Campaign Budget Optimization Tips. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 96e95a2cbfc04dd5ac810d013438d493 Fri, 07 Jun 2019 00:30:00 -0700 1067 full false 7 Key Business Lessons I've Learned On My Way to 7-Figures 7 Key Business Lessons I've Learned On My Way to 7-Figures When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. 

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I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. 

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‍‍ ‍‍ ‍‍

I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4460dc6741c84270a38759f8aecde14b Wed, 05 Jun 2019 00:30:00 -0700 2371 245 full false Quick Tip: This Might Be the One Thing Killing Your Sales... Quick Tip: This Might Be the One Thing Killing Your Sales... Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how the one thing that might be killing your sales… Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how the one thing that might be killing your sales… Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 24a649b2f88947a8b358738c4483aa54 Fri, 31 May 2019 00:30:00 -0700 925 full false [Case Study] Overcoming Obstacles to Her First ($30K) Course Launch [Case Study] Overcoming Obstacles to Her First ($30K) Course Launch On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. 

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We’re talking about how she took her business online and launched her very first online program, and what Jennifer had to get past to make it a success. Paid traffic is important, but they’re just one piece of the puzzle in order to have a successful business, and as you’ll hear you need to have things like the right mindset, positioning and the ability to communicate your value proposition to get to that next level. 

Once Jennifer had these things in place, she finally launched her online program for the first time and did $30,000, with an email list of just 350 people at that time. Jennifer had a lot of mental blocks she had to overcome to take her business online though after building such a successful realty brokerage over the last number of years, which you’ll find out today. 

This is a case study that so many of you are going to be able to relate to and benefit from. Jennifer is creating the type of business she wants to have, on her own terms, and transforming the lives of so many other real estate agents in the process! 

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



]]> On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. 

 ‍‍

‍‍ ‍‍ ‍‍

We’re talking about how she took her business online and launched her very first online program, and what Jennifer had to get past to make it a success. Paid traffic is important, but they’re just one piece of the puzzle in order to have a successful business, and as you’ll hear you need to have things like the right mindset, positioning and the ability to communicate your value proposition to get to that next level. 

Once Jennifer had these things in place, she finally launched her online program for the first time and did $30,000, with an email list of just 350 people at that time. Jennifer had a lot of mental blocks she had to overcome to take her business online though after building such a successful realty brokerage over the last number of years, which you’ll find out today. 

This is a case study that so many of you are going to be able to relate to and benefit from. Jennifer is creating the type of business she wants to have, on her own terms, and transforming the lives of so many other real estate agents in the process! 

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



]]> Rick Mulready d5d4ee7ec56c4e9ca19d4ad2ff5c90c3 Wed, 29 May 2019 00:30:00 -0700 3159 244 full false Quick Tip: I Messed Up… & THE #1 Quality Needed for Running An Online Business Quick Tip: I Messed Up… & THE #1 Quality Needed for Running An Online Business On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business.  And I do it by sharing 3 lessons that I learned through a big time mess up that I recently  created in my business. I’m getting real with you today as I’m always looking to show you the bad with the good when growing an online business to 7-figures +.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business.  And I do it by sharing 3 lessons that I learned through a big time mess up that I recently  created in my business. I’m getting real with you today as I’m always looking to show you the bad with the good when growing an online business to 7-figures +.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9451fde2983f4c05884999230a2cfc5d Fri, 24 May 2019 00:30:00 -0700 988 full false How Clarity In Your Messaging Creates HUGE Momentum In Your Business with Lea Pickard How Clarity In Your Messaging Creates HUGE Momentum In Your Business with Lea Pickard Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat.

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Lea is a happiness expert who has studied wellness as an anthropologist, looking at different cultures around the globe. She has taught college, and realizing she wanted to apply more of the knowledge she gained over the years, she began teaching yoga before starting her online business to help women like her who felt “stuck.”

As you’ll hear, Lea has a unique voice and niche, and she puts together the science of happiness with what she calls the “soul” of it. In this episode Lea shares the process she went through getting ready to launch her first online program, Shine, and she talks about all of the struggles she had in having a lot of information about her product, but not the clarity in her positioning and message to sell it effectively. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat.

 ‍‍

‍‍ ‍‍ ‍‍

Lea is a happiness expert who has studied wellness as an anthropologist, looking at different cultures around the globe. She has taught college, and realizing she wanted to apply more of the knowledge she gained over the years, she began teaching yoga before starting her online business to help women like her who felt “stuck.”

As you’ll hear, Lea has a unique voice and niche, and she puts together the science of happiness with what she calls the “soul” of it. In this episode Lea shares the process she went through getting ready to launch her first online program, Shine, and she talks about all of the struggles she had in having a lot of information about her product, but not the clarity in her positioning and message to sell it effectively. 

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 612b19ffff604da2bb6c21bc55b0d9f2 Wed, 22 May 2019 00:30:00 -0700 3661 243 full false Quick Tip: Wait…You ARE Targeting These Lookalike Audiences, Right? Quick Tip: Wait…You ARE Targeting These Lookalike Audiences, Right? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I’m asking if you ARE targeting these lookalike audiences, right? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I’m asking if you ARE targeting these lookalike audiences, right? Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 32068b7431404b44a8bd6932ebe63b2d Fri, 17 May 2019 00:30:00 -0700 824 full false How to Create Big Revenue with a Small Email List with Tarzan Kay How to Create Big Revenue with a Small Email List with Tarzan Kay Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list. 

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Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity. Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)!

In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business. Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your list, and why you shouldn’t be sending your newsletter to everyone that has subscribed to it. She also gives two big reasons why her audience loves her so much, which you can start using in your business - today!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list. 

 ‍‍

‍‍ ‍‍ ‍‍

Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity. Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)!

In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business. Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your list, and why you shouldn’t be sending your newsletter to everyone that has subscribed to it. She also gives two big reasons why her audience loves her so much, which you can start using in your business - today!
 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 80371992e7af4c94828388385e8da989 Wed, 15 May 2019 00:30:00 -0700 3309 242 full false Quick Tip: How to 2x Your Email Open Rate In Two Simple Steps Quick Tip: How to 2x Your Email Open Rate In Two Simple Steps Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to double your email open rate in two simple steps. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to double your email open rate in two simple steps. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c1f96fb161fb4fedb2a9a12a9828047a Fri, 10 May 2019 00:30:00 -0700 582 full false The Secret to Selling More On Webinars, Video, On Stage, etc... with Colin Boyd The Secret to Selling More On Webinars, Video, On Stage, etc... with Colin Boyd Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. 

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That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way. 

By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form. 

Becoming a better speaker doesn’t happen overnight, but you can do it and Colin will give you the tools and practical tips to start implementing right away so that you can master your stage, wherever it may be.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. 

 ‍‍

‍‍ ‍‍ ‍‍

That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way. 

By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form. 

Becoming a better speaker doesn’t happen overnight, but you can do it and Colin will give you the tools and practical tips to start implementing right away so that you can master your stage, wherever it may be.
 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f95fa0f0994f43d887f6899520a314e1 Wed, 08 May 2019 00:30:00 -0700 3321 241 full false Quick Tip: Top 10 Tools To Streamline Your Business Quick Tip: Top 10 Tools To Streamline Your Business Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about my top tools to streamline your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about my top tools to streamline your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 08b9766850744f74aec2d25ab3043038 Fri, 03 May 2019 00:30:00 -0700 1422 full false How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. 

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Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast. 

Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign? 

He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. 

 ‍‍

‍‍ ‍‍ ‍‍

Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast. 

Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign? 

He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 38ade6524b4d4f1fbcb1116cede02640 Wed, 01 May 2019 00:30:00 -0700 3901 240 full false Quick Tip: Avoid This “Mistake” With Instagram Story Ads Quick Tip: Avoid This “Mistake” With Instagram Story Ads Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I show you how to avoid a common “mistake” with Instagram Story ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I show you how to avoid a common “mistake” with Instagram Story ads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 570b85d02c2843e497b8baa4f2f8c60f Fri, 26 Apr 2019 00:30:00 -0700 644 full false Case Study: 3 Facebook Messenger Campaigns That Are Crushing It Case Study: 3 Facebook Messenger Campaigns That Are Crushing It On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook Messenger campaigns. 

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I asked Steve to come back so he could take you through 3 case studies where he’s getting amazing results, including one for a local real estate agent, one for a restaurant owner in a small town, and the campaign Steve is doing for his martial arts gym that’s opening soon.

Steve has become the “go to” person for advice in our Facebook group when in comes to Facebook Messenger campaigns, not only is he doing so well for his clients, but because he’s doing it in some very small local markets in Eastern Canada.

I continue to be so impressed by Steve and the campaigns he’s running for his clients. How is he accomplishing these results? By being patient, consistent, doing his research and by always testing and re-testing.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook Messenger campaigns. 

 ‍‍

‍‍ ‍‍ ‍‍

I asked Steve to come back so he could take you through 3 case studies where he’s getting amazing results, including one for a local real estate agent, one for a restaurant owner in a small town, and the campaign Steve is doing for his martial arts gym that’s opening soon.

Steve has become the “go to” person for advice in our Facebook group when in comes to Facebook Messenger campaigns, not only is he doing so well for his clients, but because he’s doing it in some very small local markets in Eastern Canada.

I continue to be so impressed by Steve and the campaigns he’s running for his clients. How is he accomplishing these results? By being patient, consistent, doing his research and by always testing and re-testing.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8dea1ce67fe44ec6a1c01a6cb0e8f322 Wed, 24 Apr 2019 00:30:00 -0700 2991 239 full false Quick Tip: Are You Doing a Disservice to Your Audience? Quick Tip: Are You Doing a Disservice to Your Audience? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip we’ll look at if you are you doing a disservice to your audience. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip we’ll look at if you are you doing a disservice to your audience. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 90b3b7414c6f4a60920329cb2403df90 Fri, 19 Apr 2019 00:30:00 -0700 683 full false Simple Facebook Messenger Campaigns that Convert with Ethan Sigmon Simple Facebook Messenger Campaigns that Convert with Ethan Sigmon In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. 

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I asked Ethan to come back on the podcast to share a really cool Facebook Messenger case study of a campaign he worked on with our mutual friend, John Lee Dumas of Entrepreneurs on Fire, who also happens to be a past guest of The Art of Paid Traffic.

Ethan reveals the strategy they used to help John become on of the top affiliates for Russell Brunson’s Expert Secrets book campaign, topping huge names like Tony Robbins in the process.

He shares why this strategy worked so well, and how you could be doing the same thing in your business right now. If you’re a regular listener of the show you know that I’m a huge fan of marketing with Facebook Messenger, which is another reason why I wanted to bring Ethan back to talk more about it.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. 

 ‍‍

‍‍ ‍‍ ‍‍

I asked Ethan to come back on the podcast to share a really cool Facebook Messenger case study of a campaign he worked on with our mutual friend, John Lee Dumas of Entrepreneurs on Fire, who also happens to be a past guest of The Art of Paid Traffic.

Ethan reveals the strategy they used to help John become on of the top affiliates for Russell Brunson’s Expert Secrets book campaign, topping huge names like Tony Robbins in the process.

He shares why this strategy worked so well, and how you could be doing the same thing in your business right now. If you’re a regular listener of the show you know that I’m a huge fan of marketing with Facebook Messenger, which is another reason why I wanted to bring Ethan back to talk more about it.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 687a746a1d8c4a18ba3a8e8e73a9c6f3 Wed, 17 Apr 2019 00:30:00 -0700 2545 238 full false Quick Tip: Understanding Cold, Warm & Hot Traffic Quick Tip: Understanding Cold, Warm & Hot Traffic Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about understanding cold, warm & hot traffic. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about understanding cold, warm & hot traffic. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3ef2af593a4f481fbcd92e19c3a75172 Fri, 12 Apr 2019 00:30:00 -0700 786 full false 3 Mistakes to Avoid When Trying to Connect With Your Target Audience, with Mel Abraham 3 Mistakes to Avoid When Trying to Connect With Your Target Audience, with Mel Abraham I’m very excited today to be bringing you the first in-person podcast recorded here at the Team Mulready studio, with my guest being a very good friend of mine, Mel Abraham. 

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In this episode Mel and I will be talking about a topic that’s been touched on before on the podcast, but never to this extent. We’re are looking at discussing market sophistication and market saturation, and the need for us to all be aware that not every person in our target audiences is at the same place in his or her business journey.

Mel’s background is as a CPA, but as he says, he’s an “entrepreneur by exhilaration,” started his first business venture at the age of 11 years old doing magic shows for kids (and making $50 per half hour in the process)!His mission now is to help others discover how to build their own expert business and become an authority brand and thought leader. In this episode you’ll hear how he did this for himself as a CPA and set himself from his many competitors, which I thought was very relevant as the online space as well can be a very crowded niche.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m very excited today to be bringing you the first in-person podcast recorded here at the Team Mulready studio, with my guest being a very good friend of mine, Mel Abraham. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode Mel and I will be talking about a topic that’s been touched on before on the podcast, but never to this extent. We’re are looking at discussing market sophistication and market saturation, and the need for us to all be aware that not every person in our target audiences is at the same place in his or her business journey.

Mel’s background is as a CPA, but as he says, he’s an “entrepreneur by exhilaration,” started his first business venture at the age of 11 years old doing magic shows for kids (and making $50 per half hour in the process)!His mission now is to help others discover how to build their own expert business and become an authority brand and thought leader. In this episode you’ll hear how he did this for himself as a CPA and set himself from his many competitors, which I thought was very relevant as the online space as well can be a very crowded niche.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 466fc273e8c54456b9a9bc8114f12ad4 Wed, 10 Apr 2019 00:30:00 -0700 3452 237 full false Quick Tip: What’s Your “Why” In Your Business? Quick Tip: What’s Your “Why” In Your Business? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is talking about what's your "why" in your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is talking about what's your "why" in your business. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3e80c12f19964a309a5256be59fddab9 Fri, 05 Apr 2019 00:30:00 -0700 690 full false How a Celebrity Stylist Scaled Her Business Online with Trish Taylor How a Celebrity Stylist Scaled Her Business Online with Trish Taylor I’m so excited to be bringing you this interview today with Trish Taylor, who is part of our Accelerator group training program. 

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Trish is a personal stylist who helps female entrepreneurs dress for the life they want, to dress the body they have right now and to love what they’re seeing in the mirror. 

My team and I have been watching Trish evolve so much in just the past 6 weeks, because just a short time ago she really wasn’t clear about who she was really meant to serve. You’re going to hear the ways Trish has gotten clarity on who her ideal target audience is, and how she’s now created an online course that’s helped her narrow her focus even more. 

Trish breaks down what this $497 course looks like, her funnel for the launch and how she’s just started running Facebook ads to promote it. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m so excited to be bringing you this interview today with Trish Taylor, who is part of our Accelerator group training program. 

 ‍‍

‍‍ ‍‍ ‍‍

Trish is a personal stylist who helps female entrepreneurs dress for the life they want, to dress the body they have right now and to love what they’re seeing in the mirror. 

My team and I have been watching Trish evolve so much in just the past 6 weeks, because just a short time ago she really wasn’t clear about who she was really meant to serve. You’re going to hear the ways Trish has gotten clarity on who her ideal target audience is, and how she’s now created an online course that’s helped her narrow her focus even more. 

Trish breaks down what this $497 course looks like, her funnel for the launch and how she’s just started running Facebook ads to promote it. 

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3a7353658a3942e1a0692f321f03162c Wed, 03 Apr 2019 00:30:00 -0700 2230 236 full false Quick Tip: Your Audience Is Starving For Your Help...What Are You Waiting For?! Quick Tip: Your Audience Is Starving For Your Help...What Are You Waiting For?! Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how your audience is starving for your help... What are you waiting for?! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how your audience is starving for your help... What are you waiting for?! Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready cdd5255719ef49eaa3c7d244d75527ff Fri, 29 Mar 2019 00:30:00 -0700 978 full false The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. 

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I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success.

Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product.

Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. 

 ‍‍

‍‍ ‍‍ ‍‍

I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success.

Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product.

Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready bf75af5fb9ad4904894d5183dfe4d9b7 Wed, 27 Mar 2019 00:30:00 -0700 2956 235 full false Quick Tip: Facebook is Removing the Relevance Score Quick Tip: Facebook is Removing the Relevance Score Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how Facebook is removing the Relevance Score. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how Facebook is removing the Relevance Score. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 72e8d46e15084dcab1b64deff7a874de Fri, 22 Mar 2019 00:30:00 -0700 796 full false Quick Tip: How to Hone Your Copywriting Skills Quick Tip: How to Hone Your Copywriting Skills Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hone your copywriting skills. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hone your copywriting skills. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 15df8c6b3dd544c5b3f62da894619e33 Fri, 15 Mar 2019 00:30:00 -0700 870 full false 3 Business Lessons I've Learned As a New Dad 3 Business Lessons I've Learned As a New Dad Today’s episode is a little bit different from what I normally share here on the podcast. 

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A few months ago I opened up to my email list and Instagram followers about the experiences I was having as a new dad, because it was a really hard time for me. The support and outreach I received really touched me, and it inspired me to record this show today. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s episode is a little bit different from what I normally share here on the podcast. 

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‍‍ ‍‍ ‍‍

A few months ago I opened up to my email list and Instagram followers about the experiences I was having as a new dad, because it was a really hard time for me. The support and outreach I received really touched me, and it inspired me to record this show today. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7e22e6f23e47431b9cc92eb9a0f71336 Wed, 13 Mar 2019 00:30:00 -0700 1329 233 full false Quick Tip: Is it ok to turn off and turn back on Campaigns? Quick Tip: Is it ok to turn off and turn back on Campaigns? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip looks at if it's ok to turn off and turn back on campaigns. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip looks at if it's ok to turn off and turn back on campaigns. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready cd8798c1eeda40f7a6e4fda6a3250e75 Fri, 08 Mar 2019 00:30:00 -0800 549 full false Case Study: How Blogger/Online Entrepreneur Angie Gensler Generated $200k in 30 Days Case Study: How Blogger/Online Entrepreneur Angie Gensler Generated $200k in 30 Days Today’s guest has been a listener of the podcast for years now, back to when she was working a corporate job, and you’re going to be super-impressed with what she’s accomplished in her business to date. 

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Angie Gensler has a social media and digital marketing blog, where she focuses on teaching small businesses owners how to grow their business in a simplified way – without all the hustle. Angie says she was basically a “team of one” as a marketer for a multi-million dollar company before making the leap to entrepreneurship, which was the driving force behind starting her own business to help other solopreneurs. 

Angie also talks about how she used upsells, targeted niches and scaled her ads up effectively starting with just $10 test ads and the fears she faced in doing this. The approach Angie took may not be the one that I’d recommend for everyone starting out, but she tracked her stats, used really good looking ads and planned things out to maximize her success. The results she’s achieved certainly speaks for themselves, and Angie is just getting started.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest has been a listener of the podcast for years now, back to when she was working a corporate job, and you’re going to be super-impressed with what she’s accomplished in her business to date. 

 ‍‍

‍‍ ‍‍ ‍‍

Angie Gensler has a social media and digital marketing blog, where she focuses on teaching small businesses owners how to grow their business in a simplified way – without all the hustle. Angie says she was basically a “team of one” as a marketer for a multi-million dollar company before making the leap to entrepreneurship, which was the driving force behind starting her own business to help other solopreneurs. 

Angie also talks about how she used upsells, targeted niches and scaled her ads up effectively starting with just $10 test ads and the fears she faced in doing this. The approach Angie took may not be the one that I’d recommend for everyone starting out, but she tracked her stats, used really good looking ads and planned things out to maximize her success. The results she’s achieved certainly speaks for themselves, and Angie is just getting started.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 61a97dee811c49fa8b6e05bca2410bfc Wed, 06 Mar 2019 00:30:00 -0800 2060 232 full false Quick Tip: How to Increase Revenue Without More Leads Quick Tip: How to Increase Revenue Without More Leads Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to increase revenue without more leads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to increase revenue without more leads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c0835580199a420f92eb419077cf6abf Fri, 01 Mar 2019 00:30:00 -0800 772 full false How I Would Market It: “High-Ticket” Coaching Program with Nutrition Coach Casey Tom How I Would Market It: “High-Ticket” Coaching Program with Nutrition Coach Casey Tom Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helped me with my own health. 

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As you’ll hear though, we’re not only going to be talking about that on this episode. We’ll take a look at Casey’s business, including how she’s currently using Facebook ads and what I think she can be doing differently to maximize the results she is seeing.

Casey has been a nutrition coach for almost 10 years now and she runs her own company called iCan Nutrition. She specializes in elevating entrepreneurs’ lives and allowing them to understand that in order to have their wealth, they must have their health. To do this she helps her clients with metabolism repair, gut health repair, energy and mood focus, among other things.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helped me with my own health. 

 ‍‍

‍‍ ‍‍ ‍‍

As you’ll hear though, we’re not only going to be talking about that on this episode. We’ll take a look at Casey’s business, including how she’s currently using Facebook ads and what I think she can be doing differently to maximize the results she is seeing.

Casey has been a nutrition coach for almost 10 years now and she runs her own company called iCan Nutrition. She specializes in elevating entrepreneurs’ lives and allowing them to understand that in order to have their wealth, they must have their health. To do this she helps her clients with metabolism repair, gut health repair, energy and mood focus, among other things.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready beb0a37dfc5b4c9cbd165a2c85a4d273 Wed, 27 Feb 2019 00:30:00 -0800 1971 231 full false How to Find Your Facebook Ads Target Audiences How to Find Your Facebook Ads Target Audiences A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. 

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It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today. A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is. 

The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well. 

Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. 

 ‍‍

‍‍ ‍‍ ‍‍

It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today. A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is. 

The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well. 

Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising. 

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5427a4ba99d44937a7abacdc05ab5f2d Wed, 20 Feb 2019 01:30:00 -0800 1621 230 full false Quick Tip: Facebook Ads Campaign Budget Optimization Quick Tip: Facebook Ads Campaign Budget Optimization Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about Facebook Ads Campaign Budget Optimization. Let’s jump into it..

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about Facebook Ads Campaign Budget Optimization. Let’s jump into it..

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready be102a77972e4356babf081f4ce7bd01 Fri, 15 Feb 2019 00:30:00 -0800 847 full false What’s Working Now: LinkedIn Marketing for Leads & Sales with David Tash and Joe Rizzo What’s Working Now: LinkedIn Marketing for Leads & Sales with David Tash and Joe Rizzo On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. 

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This is something I haven’t talked awhole lot about on the podcast, and as you’ll hear, it’s not something that I’ve focused on for my own business. In early 2019 posting content organically on LinkedIn started becoming an effective strategy for building brand awareness, connecting with your target audience and for generating leads. Now LinkedIn is finally focusing on improving its ad platform, and my guests today are killing and getting amazing results for their clients with the organic and paid strategies they’re using on LinkedIn.

David Tash and Joe Rizzo run an ad agency called Tash Advertising, specializing LinkedIn marketing. Specifically, they work with recruiters to generate leads, but the strategies they use can work for many types of businesses on LinkedIn. We’re going to break down their exact process for using both organic content and paid advertising, and they share a case study where they spent $6,000 to generate over $24,000 in revenue in just 30 days!

We look at what someone needs to get started with LinkedIn marketing, as well as the special tool that can help you find your exact target audience on the platform. They reveal how they research decision makers at specific companies, how they use LinkedIn as a starting point to create a holistic marketing approach using retargeting across the Internet, and so much more.

If you’re using LinkedIn now, or if you’re not but you want to know how to use it for effectively marketing your brand and business, this is an episode you’re going to want to listen to.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. 

 ‍‍

‍‍ ‍‍ ‍‍

This is something I haven’t talked awhole lot about on the podcast, and as you’ll hear, it’s not something that I’ve focused on for my own business. In early 2019 posting content organically on LinkedIn started becoming an effective strategy for building brand awareness, connecting with your target audience and for generating leads. Now LinkedIn is finally focusing on improving its ad platform, and my guests today are killing and getting amazing results for their clients with the organic and paid strategies they’re using on LinkedIn.

David Tash and Joe Rizzo run an ad agency called Tash Advertising, specializing LinkedIn marketing. Specifically, they work with recruiters to generate leads, but the strategies they use can work for many types of businesses on LinkedIn. We’re going to break down their exact process for using both organic content and paid advertising, and they share a case study where they spent $6,000 to generate over $24,000 in revenue in just 30 days!

We look at what someone needs to get started with LinkedIn marketing, as well as the special tool that can help you find your exact target audience on the platform. They reveal how they research decision makers at specific companies, how they use LinkedIn as a starting point to create a holistic marketing approach using retargeting across the Internet, and so much more.

If you’re using LinkedIn now, or if you’re not but you want to know how to use it for effectively marketing your brand and business, this is an episode you’re going to want to listen to.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b6df51fd72c8481f805c6b3463d747b5 Wed, 13 Feb 2019 00:30:00 -0800 2787 229 full false Quick Tip: How Specific Should You Get With Your Facebook Ads Targeting? Quick Tip: How Specific Should You Get With Your Facebook Ads Targeting? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how specific should you get with your Facebook ads targeting. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how specific should you get with your Facebook ads targeting. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 663f645c6b174e5a9e396dfeb4a7ab81 Fri, 08 Feb 2019 00:30:00 -0800 912 full false Case Study: How a Photography App Uses Facebook Ads to Increase Monthly Revenue & Generate Leads Case Study: How a Photography App Uses Facebook Ads to Increase Monthly Revenue & Generate Leads Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email leads. 

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Not only was he showing me a massive spike in both, but he said it corresponded with when he started listening to The Art of Paid Traffic! Chris Scott is the co-founder and CEO of a company called Swift Galleries, which is a web app that helps photographers increase their sales by helping their clients visualize the photos on their on walls. 

Chris also bundles this app with a course that teaches photographers how to sell more and grow their businesses, and once I heard his story, I knew I had to bring him on the podcast to share what he’s doing with his marketing. Chris has been running Facebook ads for a few years now, but he wasn’t getting the results that he wanted. As mentioned, he then started listening to this podcast, while implementing and testing what he was learning on the show. It was at this point that Chris started to gain real momentum in his business. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





]]> Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email leads. 

 ‍‍

‍‍ ‍‍ ‍‍

Not only was he showing me a massive spike in both, but he said it corresponded with when he started listening to The Art of Paid Traffic! Chris Scott is the co-founder and CEO of a company called Swift Galleries, which is a web app that helps photographers increase their sales by helping their clients visualize the photos on their on walls. 

Chris also bundles this app with a course that teaches photographers how to sell more and grow their businesses, and once I heard his story, I knew I had to bring him on the podcast to share what he’s doing with his marketing. Chris has been running Facebook ads for a few years now, but he wasn’t getting the results that he wanted. As mentioned, he then started listening to this podcast, while implementing and testing what he was learning on the show. It was at this point that Chris started to gain real momentum in his business. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





]]> Rick Mulready 405d66c9080b4ead8111af1e15e0a46c Wed, 06 Feb 2019 00:30:00 -0800 2996 228 full false How to Build Your Influence Online So You Can Sell More & Have a Bigger Impact with Julie Solomon How to Build Your Influence Online So You Can Sell More & Have a Bigger Impact with Julie Solomon Are you looking to build your influence in order to have a greater impact with your online business? 

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On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field. Julie is the host of The Influencer Podcast, which is one of the top podcasts in the Business category on iTunes (in fact, her show is one of the few that I make sure to listen to regularly)! Julie is also a New York Times best selling publicist, and an influencer marketing educator. I asked her to come on the podcast to share her expertise on building influence, and she delivers in a big way. 

If you’re using Facebook Ads to build your business, but frustrated that they’re not working, one reason I’ve seen for this is that a lot of people haven’t done the work to position themselves as a go-to resource in their respective niche. Julie shares strategies for building influence today, without it being overwhelming, and she breaks it down into 3 simple questions to ask yourself. She talks about how to get brand deals when you don’t have a ton of followers or fans as well. 

Julie reveals how influence marketing is changing the marketing game, and I even ask her for her thoughts on why the word “Influencer” comes with such a negative connotation. You’re going to also find out how to equate ROI as an influencer, why brand awareness is such a problem for so many people online today, how to fix this issue, and so much more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





]]> Are you looking to build your influence in order to have a greater impact with your online business? 

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On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field. Julie is the host of The Influencer Podcast, which is one of the top podcasts in the Business category on iTunes (in fact, her show is one of the few that I make sure to listen to regularly)! Julie is also a New York Times best selling publicist, and an influencer marketing educator. I asked her to come on the podcast to share her expertise on building influence, and she delivers in a big way. 

If you’re using Facebook Ads to build your business, but frustrated that they’re not working, one reason I’ve seen for this is that a lot of people haven’t done the work to position themselves as a go-to resource in their respective niche. Julie shares strategies for building influence today, without it being overwhelming, and she breaks it down into 3 simple questions to ask yourself. She talks about how to get brand deals when you don’t have a ton of followers or fans as well. 

Julie reveals how influence marketing is changing the marketing game, and I even ask her for her thoughts on why the word “Influencer” comes with such a negative connotation. You’re going to also find out how to equate ROI as an influencer, why brand awareness is such a problem for so many people online today, how to fix this issue, and so much more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





]]> Rick Mulready aefd797faa5444bd8cb9b996002b2687 Wed, 30 Jan 2019 00:30:00 -0800 3128 227 full false [Case Study] How a Beta Course Launch Earned $16k Without a Sales Page with Chanti Zakariasen [Case Study] How a Beta Course Launch Earned $16k Without a Sales Page with Chanti Zakariasen On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or Chanti Zak as she’s known)! 

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Last time Chanti was here we talked about how to use quizzes and Facebook ads to get quality leads to grow your business, and it has been one of the most talked about episodes we’ve aired to date. In a very short time Chanti has positioned herself as the go-to copywriter for creating quizzes that convert, and she’s helped created a quiz for our business, Become a Facebook Ads Superhero (which you can find on our website).

Chanti has created quizzes for many top online entrepreneurs, and because of how quickly she’s grown, the demand for her time and expertise has skyrocketed. For this reason, she’s decided to create an online course teaching people how to grow their businesses with quizzes, which she talks about here in this episode.

She generated $16,000 in the beta version of her new program, and what surprised me the most was that she was selling it for $2,000. I wanted Chanti to come on and share how she did it, and even though she says it was “messy and imperfect”, you’ll hear how you really don’t need all the bells and whistles to have a successful beta launch of your online program. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





]]> On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or Chanti Zak as she’s known)! 

 ‍‍

‍‍ ‍‍ ‍‍

Last time Chanti was here we talked about how to use quizzes and Facebook ads to get quality leads to grow your business, and it has been one of the most talked about episodes we’ve aired to date. In a very short time Chanti has positioned herself as the go-to copywriter for creating quizzes that convert, and she’s helped created a quiz for our business, Become a Facebook Ads Superhero (which you can find on our website).

Chanti has created quizzes for many top online entrepreneurs, and because of how quickly she’s grown, the demand for her time and expertise has skyrocketed. For this reason, she’s decided to create an online course teaching people how to grow their businesses with quizzes, which she talks about here in this episode.

She generated $16,000 in the beta version of her new program, and what surprised me the most was that she was selling it for $2,000. I wanted Chanti to come on and share how she did it, and even though she says it was “messy and imperfect”, you’ll hear how you really don’t need all the bells and whistles to have a successful beta launch of your online program. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





]]> Rick Mulready b0d5f104654e431a80482576e8e808e9 Wed, 23 Jan 2019 00:30:00 -0800 3245 226 full false How to Get Traffic & Leads With Podcast Sponsorships with John Lee Dumas How to Get Traffic & Leads With Podcast Sponsorships with John Lee Dumas On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire. 

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For those of you who have a very clear understanding of your target audience, an offer that attracts that audience and a funnel that converts, podcast sponsorships may be something that you want to explore. 

At the time that this interview was recorded in late 2018, John had published over 2,060 episodes in the almost 6 years he’s been doing his podcast. He’s literally made millions of dollars through podcast sponsorships, so needless to say, he knows what he’s talking about when it comes to this topic. 

In this episode I’ve asked John to share his insights from the perspective of both a business that wants to sponsor a podcast, as well as a podcaster looking to create revenue by offering sponsorship opportunities to businesses. John shares his step-by-step guide for finding a podcast to sponsor, or how to get the right sponsors onboard for your show if you host one. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire. 

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For those of you who have a very clear understanding of your target audience, an offer that attracts that audience and a funnel that converts, podcast sponsorships may be something that you want to explore. 

At the time that this interview was recorded in late 2018, John had published over 2,060 episodes in the almost 6 years he’s been doing his podcast. He’s literally made millions of dollars through podcast sponsorships, so needless to say, he knows what he’s talking about when it comes to this topic. 

In this episode I’ve asked John to share his insights from the perspective of both a business that wants to sponsor a podcast, as well as a podcaster looking to create revenue by offering sponsorship opportunities to businesses. John shares his step-by-step guide for finding a podcast to sponsor, or how to get the right sponsors onboard for your show if you host one. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 62a019566875495e8c88b098856b0586 Wed, 16 Jan 2019 00:30:00 -0800 2738 225 full false Strategy Session: Troubleshooting Facebook Video Ads, Webinar Funnel & Audience Targeting Strategy Session: Troubleshooting Facebook Video Ads, Webinar Funnel & Audience Targeting Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepreneurs to achieve their dreams more quickly.

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Alan has been running video ads and testing short versus longer copy, but he’s now wondering how he can see better results from his Facebook marketing as it’s not working quite as well as he would like it to. He’s also hosted multiple webinars for How to License Your Invention for Royalties, and is looking for ways to reach his ideal audience of inventors (and people who want to become one), and have more registrations and attendees.

In this episode we break down his current ad campaign and webinar funnel, analyzing the numbers while I look for a “red flag”, or reason for why he’s not seeing the results he’s after. I don’t feel that Alan needs a large budget for running ads, but he does need more traffic. As you’ll hear, his clickthrough and conversion rates are pretty strong, so I share my recommendations for how he can get more traffic into his funnel to drive sales of his products. There are also things that he can do in terms of testing at the front end of his funnel, in order to hopefully lower that cost per lead while raising the relevance score of his ads.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepreneurs to achieve their dreams more quickly.

 ‍‍

‍‍ ‍‍ ‍‍

Alan has been running video ads and testing short versus longer copy, but he’s now wondering how he can see better results from his Facebook marketing as it’s not working quite as well as he would like it to. He’s also hosted multiple webinars for How to License Your Invention for Royalties, and is looking for ways to reach his ideal audience of inventors (and people who want to become one), and have more registrations and attendees.

In this episode we break down his current ad campaign and webinar funnel, analyzing the numbers while I look for a “red flag”, or reason for why he’s not seeing the results he’s after. I don’t feel that Alan needs a large budget for running ads, but he does need more traffic. As you’ll hear, his clickthrough and conversion rates are pretty strong, so I share my recommendations for how he can get more traffic into his funnel to drive sales of his products. There are also things that he can do in terms of testing at the front end of his funnel, in order to hopefully lower that cost per lead while raising the relevance score of his ads.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1d873d73d1a5460f911a20c67d82fd44 Wed, 09 Jan 2019 00:30:00 -0800 1908 224 full false (Encore) Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads (Encore) Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about because it’s helped their business. 

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Today’s episode is an encore of Episode 190, a show that I’ve gotten a ton of great feedback on, and I wanted to make sure that you caught it. Even if you have listened to this episode already, I guarantee that you’ll pick up new things that you didn’t the first time around. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about because it’s helped their business. 

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Today’s episode is an encore of Episode 190, a show that I’ve gotten a ton of great feedback on, and I wanted to make sure that you caught it. Even if you have listened to this episode already, I guarantee that you’ll pick up new things that you didn’t the first time around. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ed5bb22cc52b4c31b4cb518d51980e81 Wed, 02 Jan 2019 00:30:00 -0800 2244 223 full false Setting Yourself Up For Success in 2019 Setting Yourself Up For Success in 2019 On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019.

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A lot of what I talk about today are things that I discuss almost every single show, like the importance of testing, but everything shared here is something you should be paying very close attention to as you enter the new year. I’m so excited for what’s ahead for you in 2019, and you can count on me being right there to help you every step of the way.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019.

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A lot of what I talk about today are things that I discuss almost every single show, like the importance of testing, but everything shared here is something you should be paying very close attention to as you enter the new year. I’m so excited for what’s ahead for you in 2019, and you can count on me being right there to help you every step of the way.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 04e8413039cf44568f0c97c4a0bc5f3a Wed, 19 Dec 2018 00:30:00 -0800 1858 222 full false 7 Business & Mindset Books That Have Changed My Business (and Life) 7 Business & Mindset Books That Have Changed My Business (and Life) I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them on the go at once)! 

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So on today’s show I want to share 7 books I’ve read that have changed my business, and as a result, changed my life. As you’ll hear, it was tough to narrow this list down to just 7 books, and I do mention a few extras near the end of the episode. These books aren’t just business books though, as I also include books on mindset that have been a great influence to me. I’ll be telling you a bit about what each of these books are about, as well as giving my two cents on why I found so much value in it. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them on the go at once)! 

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So on today’s show I want to share 7 books I’ve read that have changed my business, and as a result, changed my life. As you’ll hear, it was tough to narrow this list down to just 7 books, and I do mention a few extras near the end of the episode. These books aren’t just business books though, as I also include books on mindset that have been a great influence to me. I’ll be telling you a bit about what each of these books are about, as well as giving my two cents on why I found so much value in it. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 773b2823cb1e4d16a09c28309dbf01ea Wed, 12 Dec 2018 00:30:00 -0800 2262 221 full false Quick Tip: How to Increase the Quality of Your Facebook Ad Leads Quick Tip: How to Increase the Quality of Your Facebook Ad Leads Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about How to Increase the Quality of Your Facebook Ad Leads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about How to Increase the Quality of Your Facebook Ad Leads. Let’s jump into it...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 14b801fd111942bda36562e0c37e0ed8 Fri, 07 Dec 2018 00:30:00 -0800 668 full false [Case Study] How a Facebook Messenger Ad Campaign 10x’d ROI For a Snow Plowing Business [Case Study] How a Facebook Messenger Ad Campaign 10x’d ROI For a Snow Plowing Business It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB AD manager and ROI Club students. 

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Steve Loiselle is a former police offer who decided to start his own Facebook Ads management business, and in the less than a year of doing so, he’s already seeing amazing results (and he’s just getting started).I asked Steve to come on the show to share a case study of a recent Facebook Messenger campaign he ran for a local snow plowing business, and you’re going to hear how a $500 ad spend for that campaign resulting in between $30k and $50k of revenue for his client. Not a bad ROI!

In fact, this campaign worked so well that Steve’s client had way more business than he could handle, and the business owner needed to hire additional help to service the number of new customers he got as a result of the ad campaign Steve set up and managed.

You’re going to hear the story of how Steve got this client, his targeting strategy for the ads and the use of scarcity in his offer. Plus he’ll be breaking down his entire Facebook Messenger ads funnel, as well as how he leveraged his Messenger subscriber list in a very unique way that led to 20 more sales for his client - with no additional ad spend.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB AD manager and ROI Club students. 

 ‍‍

‍‍ ‍‍ ‍‍

Steve Loiselle is a former police offer who decided to start his own Facebook Ads management business, and in the less than a year of doing so, he’s already seeing amazing results (and he’s just getting started).I asked Steve to come on the show to share a case study of a recent Facebook Messenger campaign he ran for a local snow plowing business, and you’re going to hear how a $500 ad spend for that campaign resulting in between $30k and $50k of revenue for his client. Not a bad ROI!

In fact, this campaign worked so well that Steve’s client had way more business than he could handle, and the business owner needed to hire additional help to service the number of new customers he got as a result of the ad campaign Steve set up and managed.

You’re going to hear the story of how Steve got this client, his targeting strategy for the ads and the use of scarcity in his offer. Plus he’ll be breaking down his entire Facebook Messenger ads funnel, as well as how he leveraged his Messenger subscriber list in a very unique way that led to 20 more sales for his client - with no additional ad spend.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f395303520e54770819d4fb819664154 Wed, 05 Dec 2018 00:30:00 -0800 2473 220 full false Quick Tip: Want to Increase Your Email Open Rate? Do This... Quick Tip: Want to Increase Your Email Open Rate? Do This... Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about how to increase your email open rate.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about how to increase your email open rate.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0a0e6059e12f4389bbb6856d728562ca Fri, 30 Nov 2018 00:30:00 -0800 713 full false How to Crush It With Facebook Messenger Funnels with Ethan Sigmon How to Crush It With Facebook Messenger Funnels with Ethan Sigmon On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. 

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I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta. Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. 

We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can properly use a “comment to Messenger” strategy.

There are huge opportunities to take advantage of when it comes to Facebook Messenger marketing, and this episode is jam-packed with great information to help you do this. As I shared last week though, Facebook Messenger marketing is not the solution to a broken funnel and there is a lot to consider when starting to use these strategies, which we’ll be covering here today.  

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. 

 ‍‍

‍‍ ‍‍ ‍‍

I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta. Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. 

We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can properly use a “comment to Messenger” strategy.

There are huge opportunities to take advantage of when it comes to Facebook Messenger marketing, and this episode is jam-packed with great information to help you do this. As I shared last week though, Facebook Messenger marketing is not the solution to a broken funnel and there is a lot to consider when starting to use these strategies, which we’ll be covering here today.  

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ca4a6315ebcf4540af73c19716416503 Wed, 28 Nov 2018 00:30:00 -0800 3257 219 full false Is Facebook Messenger For You? (Your 2019 Messenger Marketing Game Plan) Is Facebook Messenger For You? (Your 2019 Messenger Marketing Game Plan) On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.

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You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!

I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies, and funnels our team have used with great success, and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.

 ‍‍

‍‍ ‍‍ ‍‍

You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!

I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies, and funnels our team have used with great success, and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 95b38a32803c45249488fb986a791717 Wed, 21 Nov 2018 00:30:00 -0800 3550 218 full false Quick Tip: Important Facebook Messenger Marketing Deadline Quick Tip: Important Facebook Messenger Marketing Deadline Welcome to another Quick Tip episode here on The Art of Paid Traffic! My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life. Today’s quick tip episode is about, starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions. What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode here on The Art of Paid Traffic! My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life. Today’s quick tip episode is about, starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions. What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready cec9d884c2814aaa98082212f8665bc1 Fri, 16 Nov 2018 11:03:21 -0800 868 full false [Case Study] How the Savannah Bananas Generated $22K On a FB Ad Spend of $720 (In 2 Days) [Case Study] How the Savannah Bananas Generated $22K On a FB Ad Spend of $720 (In 2 Days) If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. 

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My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality. You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. 

From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before! Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets. 

On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two days, and you’re going to hear how he did this…Jared gives the details on the types of ads they ran, their messaging and which segments they targeted in the campaign. You’ll learn the funnel he used to re-qualify past customers, which ads performed well, what he plans to do differently next season to see even more success, and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. 

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My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality. You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. 

From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before! Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets. 

On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two days, and you’re going to hear how he did this…Jared gives the details on the types of ads they ran, their messaging and which segments they targeted in the campaign. You’ll learn the funnel he used to re-qualify past customers, which ads performed well, what he plans to do differently next season to see even more success, and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 632d1e76ee6a4af784d345b8ebe0f630 Wed, 14 Nov 2018 00:30:00 -0800 2319 217 full false Quick Tip: These Seldom Used Facebook Ad Types are GOLD Quick Tip: These Seldom Used Facebook Ad Types are GOLD Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready e3ff2036f7674513aae48c35e32c7b49 Fri, 09 Nov 2018 00:30:00 -0800 821 full false 5 Simple Ways to Write Better Copy with Kirsty Fanton 5 Simple Ways to Write Better Copy with Kirsty Fanton It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. 

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I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients. 

Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy. We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.  

Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for.  She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this.  

Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. 

 ‍‍

‍‍ ‍‍ ‍‍

I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients. 

Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy. We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.  

Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for.  She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this.  

Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6f750c31578547babf32f4937e1b4a4a Wed, 07 Nov 2018 00:30:00 -0800 3256 216 full false Facebook Ads Strategy Session: Troubleshooting a “Failed” Webinar Funnel Facebook Ads Strategy Session: Troubleshooting a “Failed” Webinar Funnel Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. 

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Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course. Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.

As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. 

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Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course. Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.

As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8ec7277665814dab9e12b295f4030c44 Wed, 31 Oct 2018 00:30:00 -0700 1643 215 full false Quick Tip: How to Keep Your FB Ad Copy Within Ad 'Policy' Quick Tip: How to Keep Your FB Ad Copy Within Ad 'Policy' Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy. Kind of a "dos and don’ts" of Facebook ad copy.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy. Kind of a "dos and don’ts" of Facebook ad copy.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2527f3e6b5ca4b4a948ad03fe70f7fc5 Fri, 26 Oct 2018 11:34:48 -0700 1384 full false How Realtors Can Grow Their Business with Facebook Ads How Realtors Can Grow Their Business with Facebook Ads This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. 

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If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses. So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.

You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.

Jennifer Myers is a Realtor in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to! 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. 

 ‍‍

‍‍ ‍‍ ‍‍

If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses. So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.

You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.

Jennifer Myers is a Realtor in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to! 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0924ea2b970e46a8b42b24136c9f28e7 Wed, 24 Oct 2018 00:30:00 -0700 3119 214 full false Quick Tip: Updates to the Facebook Pixel Quick Tip: Updates to the Facebook Pixel Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 55ed6e80b38343c6b7004f990580b349 Fri, 19 Oct 2018 00:30:00 -0700 705 full false Sales Funnels, Creating An “Ideal” FB Ads Business & More with Liz Tennyson Sales Funnels, Creating An “Ideal” FB Ads Business & More with Liz Tennyson On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.

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In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.

You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Facebook ads business. You’ll also discover how Liz is making this happen by getting support from others, and how she’s completely changed the way she views her business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.

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In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.

You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Facebook ads business. You’ll also discover how Liz is making this happen by getting support from others, and how she’s completely changed the way she views her business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready e4e0e08735bd47779fb46753c9f51ed0 Wed, 17 Oct 2018 00:30:00 -0700 3962 213 full false Quick Tip: Why Are So Many Facebook Ad Accounts Getting Shut Down? Quick Tip: Why Are So Many Facebook Ad Accounts Getting Shut Down? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready fde2b63ebab148119f9b479e3104e4d2 Thu, 04 Oct 2018 21:30:00 -0700 990 full false How Aaron Pearson Grew His FB Ads Business from $5K/mo to $25K/mo How Aaron Pearson Grew His FB Ads Business from $5K/mo to $25K/mo A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.

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He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…

Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more. Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.

 ‍‍

‍‍ ‍‍ ‍‍

He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…

Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more. Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business.

 ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f70acb57af244814a5f2a36fb57ff975 Wed, 03 Oct 2018 00:30:00 -0700 2764 211 full false Quick Tip: Why Are So Many Facebook Ads Getting Disapproved Lately? Quick Tip: Why Are So Many Facebook Ads Getting Disapproved Lately? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 109874443deb4b2f8c23def08e103fcf Fri, 28 Sep 2018 00:30:00 -0700 849 full false How Bedros Keuilian Is Selling $30,000 Franchises with Facebook Ads How Bedros Keuilian Is Selling $30,000 Franchises with Facebook Ads Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. 

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Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.

In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.

After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselves to succeed in a crowded market. You’ll hear how Bedros has such a clear understanding of his ideal target customer, and the ways he’s successfully leveraging brand awareness to lower his Facebook advertising costs and continue to attract the right franchises, and so much more.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. 

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Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.

In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.

After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselves to succeed in a crowded market. You’ll hear how Bedros has such a clear understanding of his ideal target customer, and the ways he’s successfully leveraging brand awareness to lower his Facebook advertising costs and continue to attract the right franchises, and so much more.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 709590189dc24f0a9e3ddec5b184c859 Wed, 26 Sep 2018 00:30:00 -0700 2507 210 full false Quick Tip: How to Fix a “Broken” Sales Funnel Quick Tip: How to Fix a “Broken” Sales Funnel Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel. There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results. And specifically, I’m going to share a recent example that an FB AD manager student of mine brought to a recent coaching call.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel. There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results. And specifically, I’m going to share a recent example that an FB AD manager student of mine brought to a recent coaching call.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 85cdc01c110e4d1e83a6a6fd49b14328 Fri, 21 Sep 2018 00:30:00 -0700 557 full false How to Use Challenges to Grow Your List & Make More Sales with Zach Spuckler How to Use Challenges to Grow Your List & Make More Sales with Zach Spuckler I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. 

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When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students. Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.

Zach has a love of systems, marketing and making things simple. In fact, when I have questions around getting processes in place in my business, he’s the person I ask, and he’s brilliant when it comes to this stuff.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. 

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When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students. Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.

Zach has a love of systems, marketing and making things simple. In fact, when I have questions around getting processes in place in my business, he’s the person I ask, and he’s brilliant when it comes to this stuff.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 325ef873f0fb487ca830881f90913ee4 Wed, 19 Sep 2018 00:30:00 -0700 3117 209 full false Quick Tip: How to Overcome the Enemy of Progress In Your Business Quick Tip: How to Overcome the Enemy of Progress In Your Business Today’s quick tip is about how to overcome the enemy of progress in your business. This slows down so many people and they don't even know it!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip is about how to overcome the enemy of progress in your business. This slows down so many people and they don't even know it!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7d55488cee494a038efdd9c6c1cfee00 Fri, 14 Sep 2018 00:30:00 -0700 448 full false 5 Proven Growth Strategies You Can Do TODAY to Grow Your Business 5 Proven Growth Strategies You Can Do TODAY to Grow Your Business I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! 

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David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.

David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.

Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! 

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David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.

David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.

Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5a82b51b7ec6418d8b3d83369ca8a5fe Wed, 12 Sep 2018 00:30:00 -0700 2947 208 full false Quick Tip: What’s the Best FB Ads Objective for Retargeting Warm Traffic? Quick Tip: What’s the Best FB Ads Objective for Retargeting Warm Traffic? Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what objective to choose when you’re retargeting warm traffic.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what objective to choose when you’re retargeting warm traffic.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 73d1756a39fc4d2c82d6efb2d987828b Fri, 07 Sep 2018 00:30:00 -0700 610 full false Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can) Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can) Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. 

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I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales, and today I wanted to take the next step in that conversation.

You’ll hear us talk about the reasons why hard work won’t necessarily give you the results you’re looking for in your business. We also look at how we’re all affected by our habits, and where the results we see really come from.

I’ve been working with Jim for most of this year, and it’s been hugely transformational for myself and my business. In this episode, we discuss how control is really an illusion and the ways it was holding me back in my business, and we also share something that has been another huge gamechanger for me and can be for you too.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. 

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I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales, and today I wanted to take the next step in that conversation.

You’ll hear us talk about the reasons why hard work won’t necessarily give you the results you’re looking for in your business. We also look at how we’re all affected by our habits, and where the results we see really come from.

I’ve been working with Jim for most of this year, and it’s been hugely transformational for myself and my business. In this episode, we discuss how control is really an illusion and the ways it was holding me back in my business, and we also share something that has been another huge gamechanger for me and can be for you too.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a3832063b45f424490074f92c6a36d44 Wed, 05 Sep 2018 00:30:00 -0700 2923 207 full false Quick Tip: NEW - Facebook Pixel for Facebook Groups Quick Tip: NEW - Facebook Pixel for Facebook Groups Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group. So if you have a Facebook Group with more than 50 members, this one’s for you.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group. So if you have a Facebook Group with more than 50 members, this one’s for you.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 59538980e918413d8b755239b3acf1be Fri, 31 Aug 2018 00:30:00 -0700 420 full false Facebook Ads Strategy Session with Lianne Kim Facebook Ads Strategy Session with Lianne Kim Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. 

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Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses. You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started.

At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.

We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. 

 ‍‍

‍‍ ‍‍ ‍‍

Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses. You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started.

At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.

We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c828340874a1492bb6a3d072fee3755b Wed, 29 Aug 2018 00:30:00 -0700 1901 206 full false Quick Tip: The #1 Thing You MUST Do to Scale Your Business Quick Tip: The #1 Thing You MUST Do to Scale Your Business Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business. I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business. I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 48e5e67ae1f44144b81d2d989af36d40 Fri, 24 Aug 2018 00:30:00 -0700 742 full false Back to Basics: Facebook Ads Lookalike Audiences Back to Basics: Facebook Ads Lookalike Audiences On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. 

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Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.

If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. 

 ‍‍

‍‍ ‍‍ ‍‍

Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.

If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 209f981a09204fcda402cc9f5cd02662 Wed, 22 Aug 2018 00:30:00 -0700 2795 205 full false Quick Tip: What’s the Best ‘Conversion Window’ When Setting Up Your FB Ads? Quick Tip: What’s the Best ‘Conversion Window’ When Setting Up Your FB Ads? Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions. You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window? I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions. You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window? I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 7b62a43a28ae46d7a50a75ca18ba5677 Fri, 17 Aug 2018 00:30:00 -0700 376 full false Positioning: How to Cut Through the Noise In a Crowded Space with Kira Hug Positioning: How to Cut Through the Noise In a Crowded Space with Kira Hug On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.  

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I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing.  Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   

You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.  

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‍‍ ‍‍ ‍‍

I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing.  Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   

You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f4350742c9774b5ea3606bd7a4a94e4e Wed, 15 Aug 2018 00:30:00 -0700 3072 204 full false Quick Tip: Facebook Ads Hack for Finding New Relevant Target Audiences Quick Tip: Facebook Ads Hack for Finding New Relevant Target Audiences Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about: A new hack for finding new target audiences that you may not have thought of. And you have Facebook’s increased focus on transparency to thank for this hack. I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of. So I’m really happy to pass along this quick tip to you today.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about: A new hack for finding new target audiences that you may not have thought of. And you have Facebook’s increased focus on transparency to thank for this hack. I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of. So I’m really happy to pass along this quick tip to you today.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready bb098329b9944b1e9434070ef5f71acb Fri, 10 Aug 2018 00:30:00 -0700 468 full false Bonus: Updates to Facebook's Targeting - Here's What You Can Do NOW Bonus: Updates to Facebook's Targeting - Here's What You Can Do NOW So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data… This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc… Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now.  After Aug 15th, you won’t be able to create new ads with that targeting. Anything that’s running prior to Aug 15th -- Keep running until Oct. 1. So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data… This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc… Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now.  After Aug 15th, you won’t be able to create new ads with that targeting. Anything that’s running prior to Aug 15th -- Keep running until Oct. 1. So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8c0a7339222f4cd7a6f264eefa3eb6a2 Wed, 08 Aug 2018 09:09:55 -0700 372 full false How Scaling Back Actually Grew Her FB Ads Business with Rachel McMichael How Scaling Back Actually Grew Her FB Ads Business with Rachel McMichael Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.

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In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!

Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. 

Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process. The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!

Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. 

Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process. The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 205e5ee21c354c768a4ea5a928a7cf9a Sun, 05 Aug 2018 16:00:00 -0700 2805 203 full false Quick Tip: How To Know If It Was A “Successful” Work Day Quick Tip: How To Know If It Was A “Successful” Work Day When you get to the end of your workday, how do you determine whether it was a “successful” work day? For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”.  And it was a struggle, feeling like I “should” have done more. And as I talked to more and more fellow business owners, this seemed to be a common struggle. So today I’m going to share with you what I’ve done to overcome this. And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> When you get to the end of your workday, how do you determine whether it was a “successful” work day? For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”.  And it was a struggle, feeling like I “should” have done more. And as I talked to more and more fellow business owners, this seemed to be a common struggle. So today I’m going to share with you what I’ve done to overcome this. And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them...
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 946e89991e2348c58247ca7d3f9954ae Fri, 03 Aug 2018 00:30:00 -0700 979 full false Strategy Session: Basic Sales Funnel Breakdown + Targeting New FB Ads Audiences Strategy Session: Basic Sales Funnel Breakdown + Targeting New FB Ads Audiences I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students.

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Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.

As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.

In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about building warm audiences to target with Facebook ads, as well as expanding her Facebook ads into cold targeting interests.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students.

 ‍‍

‍‍ ‍‍ ‍‍

Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.

As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.

In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about building warm audiences to target with Facebook ads, as well as expanding her Facebook ads into cold targeting interests.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 18f54244ad3b493389b926ba84c9b0d7 Wed, 01 Aug 2018 00:30:00 -0700 2008 202 full false How to Quickly Duplicate Ad Sets into a New Campaign How to Quickly Duplicate Ad Sets into a New Campaign Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.This tip is going to save you a ton of time in the Ads Manager.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.This tip is going to save you a ton of time in the Ads Manager.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3f0a96d49bda4f11a7ddbec4e42a4065 Fri, 27 Jul 2018 00:30:00 -0700 715 full false Facebook Ads "Back-to-Basics" Q&A -- Custom Audiences Style Facebook Ads "Back-to-Basics" Q&A -- Custom Audiences Style I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.

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I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them. In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.

 ‍‍

‍‍ ‍‍ ‍‍

I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them. In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 58e4946cdc074e94afb2d133c3b70af2 Wed, 25 Jul 2018 00:30:00 -0700 1859 201 full false Flipping the Mic: A deep dive into my Mindset, Money and Motivation Flipping the Mic: A deep dive into my Mindset, Money and Motivation Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.

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You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more. You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.

I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.

 ‍‍

‍‍ ‍‍ ‍‍

You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more. You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.

I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 22a01a86b4844e88beb5a53226af2f60 Wed, 18 Jul 2018 00:30:00 -0700 3738 200 full false One of the BEST Things You Can Do to Lower Your Facebook Ad Costs One of the BEST Things You Can Do to Lower Your Facebook Ad Costs Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof. When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads. It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof. When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads. It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.
 ‍‍

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 70e81ec1b18d49138d75ffcd702d3355 Tue, 17 Jul 2018 00:30:00 -0700 744 full false How to Use Facebook’s Dynamic Creative Ads How to Use Facebook’s Dynamic Creative Ads On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.

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We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager. I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.

 ‍‍

‍‍ ‍‍ ‍‍

We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager. I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6130bfaf58de4c53a9662cb03a254ddd Wed, 11 Jul 2018 00:30:00 -0700 1290 199 full false What's the "Best" Objective for Building Video Engagement Audiences? What's the "Best" Objective for Building Video Engagement Audiences? Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready cc64c2a15fa0442f8c0a5e99470a030c Tue, 10 Jul 2018 00:30:00 -0700 644 full false Who Am I to Be Running Facebook Ads for Other People, with Monica Louie Who Am I to Be Running Facebook Ads for Other People, with Monica Louie If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. 

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I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business. We’re going to go behind the scenes of all aspects of her business here today. 

Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going. She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. 

 ‍‍

‍‍ ‍‍ ‍‍

I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business. We’re going to go behind the scenes of all aspects of her business here today. 

Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going. She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9c0057f14296477b9be4b2d7b4c24f86 Wed, 04 Jul 2018 00:30:00 -0700 3137 198 full false Quick Tip Tuesday: How Big Should Your Facebook Ads Audience Size Be Quick Tip Tuesday: How Big Should Your Facebook Ads Audience Size Be Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.  I get asked all the time -- how big should my audience be?
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.  I get asked all the time -- how big should my audience be?
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8c78b869b76d407e974e744b37710c8f Tue, 03 Jul 2018 00:30:00 -0700 565 full false How to Hire a Facebook Ads Manager How to Hire a Facebook Ads Manager On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.

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But before even doing this…Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them. I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them.  And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it. 

So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.

After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.

 ‍‍

‍‍ ‍‍ ‍‍

But before even doing this…Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them. I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them.  And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it. 

So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.

After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ac9282a18fe948199c30d1984c277b52 Mon, 02 Jul 2018 00:30:00 -0700 1334 full false How to Confidently Grow Your BEST Facebook Ads Business with Salome Schillack How to Confidently Grow Your BEST Facebook Ads Business with Salome Schillack My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. 

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In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising. This past December, Salome quit her day job to focus on her Facebook ads business full-time, and you’ll hear all about the ups and downs, and significant mindset shifts, that she’s gone through to make this business a success.

In this episode we talk a lot about the need to niche down and truly identify the ideal client that you want to work with, and what happens when your values don’t match. Salome also shares her journey to owning her knowledge and understanding that she is good enough, and the struggles that she had to overcome to arrive at the place she is at now. 

I’m so proud of the business that Salome has built, and continues to build, and I’m excited to see where she takes it next. Not only has she built an amazing business, but she’s doing it on her own terms and in the process, helping so many others make a difference in the world.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. 

 ‍‍

‍‍ ‍‍ ‍‍

In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising. This past December, Salome quit her day job to focus on her Facebook ads business full-time, and you’ll hear all about the ups and downs, and significant mindset shifts, that she’s gone through to make this business a success.

In this episode we talk a lot about the need to niche down and truly identify the ideal client that you want to work with, and what happens when your values don’t match. Salome also shares her journey to owning her knowledge and understanding that she is good enough, and the struggles that she had to overcome to arrive at the place she is at now. 

I’m so proud of the business that Salome has built, and continues to build, and I’m excited to see where she takes it next. Not only has she built an amazing business, but she’s doing it on her own terms and in the process, helping so many others make a difference in the world.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f6b1c97e65b8469cbb2a9b231fdbd3b6 Wed, 27 Jun 2018 00:30:00 -0700 3462 197 full false How to Use “Thought Reversal” and Facebook Video Ads for Higher Quality Leads with Brandon Lucero How to Use “Thought Reversal” and Facebook Video Ads for Higher Quality Leads with Brandon Lucero On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. 

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I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy. Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.

Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. 

 ‍‍

‍‍ ‍‍ ‍‍

I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy. Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.

Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c7655f9dc2e8432fa3a8f754db81fdb8 Wed, 20 Jun 2018 00:30:00 -0700 3047 196 full false How to Use Smart Website Design to Increase Conversions with Sister Agency’s Keith Burnson How to Use Smart Website Design to Increase Conversions with Sister Agency’s Keith Burnson In this episode we’re going to be talking about how to increase conversions using smart website design. 

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Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.Keith.

A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.

Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode we’re going to be talking about how to increase conversions using smart website design. 

 ‍‍

‍‍ ‍‍ ‍‍

Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.Keith.

A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.

Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 437b17309cf04ce78087121cb6964f78 Wed, 13 Jun 2018 00:30:00 -0700 2750 195 full false 4 "Must-Have" Custom Audiences for Your Facebook Ads Strategy 4 "Must-Have" Custom Audiences for Your Facebook Ads Strategy On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook.

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We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy. We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer. 

I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook.

 ‍‍

‍‍ ‍‍ ‍‍

We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy. We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer. 

I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0a92ba5838d74391ab60c54eea7ba999 Wed, 06 Jun 2018 00:30:00 -0700 2954 194 full false How He Used Instagram Stories to Sell Over $500K in "High-Ticket" Workshops with Craig Ballantyne How He Used Instagram Stories to Sell Over $500K in "High-Ticket" Workshops with Craig Ballantyne On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. 

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I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have really gotten to know him much better. Craig used to be in the fitness space with his brand Turbulence Training, and then he started a brand called Internet Independence. Since then Craig’s gone through a big shift in his business and he is now the owner of the popular website, EarlyToRise.com.

Most recently Craig’s published a book called The Perfect Day Formula. He now teaches people how to have a more productive day in both their business and personal lives. He does in-person Perfect Day Workshops, where participants get to spend the day with him and then get follow-up accountability and coaching for 12 months. This investment starts at $5,000 and he’s sold over $500,000 worth of these packages using Instagram stories, which he’ll talk about in this episode.

We cover a lot here and I ask Craig to share the lessons he’s learned from his own entrepreneurial journey because he’s done so many things over the years. He shares why he thinks that Instagram direct messages are the “new email list”, his tips for having more engaging Instagram Stories, and ways that you can specifically track how you’re doing with them. He also reveals how you can expand your network if you have “introverted tendencies”, overcoming anxiety as an entrepreneur and his #1 productivity tip for entrepreneurs.  You’re also going to hear why Craig did this interview with his eyes closed, which you won’t want to miss.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. 

 ‍‍

‍‍ ‍‍ ‍‍

I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have really gotten to know him much better. Craig used to be in the fitness space with his brand Turbulence Training, and then he started a brand called Internet Independence. Since then Craig’s gone through a big shift in his business and he is now the owner of the popular website, EarlyToRise.com.

Most recently Craig’s published a book called The Perfect Day Formula. He now teaches people how to have a more productive day in both their business and personal lives. He does in-person Perfect Day Workshops, where participants get to spend the day with him and then get follow-up accountability and coaching for 12 months. This investment starts at $5,000 and he’s sold over $500,000 worth of these packages using Instagram stories, which he’ll talk about in this episode.

We cover a lot here and I ask Craig to share the lessons he’s learned from his own entrepreneurial journey because he’s done so many things over the years. He shares why he thinks that Instagram direct messages are the “new email list”, his tips for having more engaging Instagram Stories, and ways that you can specifically track how you’re doing with them. He also reveals how you can expand your network if you have “introverted tendencies”, overcoming anxiety as an entrepreneur and his #1 productivity tip for entrepreneurs.  You’re also going to hear why Craig did this interview with his eyes closed, which you won’t want to miss.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6b64f92a0d7c4dedb744f8ace3adc8e0 Wed, 30 May 2018 00:30:00 -0700 3679 193 full false Strategy Sessions: Reaching Target Customers, Creating Offers & Leveraging Content with Sarah Young Strategy Sessions: Reaching Target Customers, Creating Offers & Leveraging Content with Sarah Young On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year. 

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Through her site, Sarah offers fully editable designer templates and her clients simple, fun and affordable branding options. You’ll hear how last year Sarah was actually doing completely something different through a blog for moms. This blog had a big following but she decided to transition when she was feeling burnt out and looking for a change. Sarah’s background is actually in interior and graphic design, and she’s found a way to use her skills and experience to help other business owners with their branding.

What she’s discovered though is that she’s targeting a much different audience now and starting from scratch, so our call today focuses on how she get qualified business owners as clients of her new venture. If you go to Sarah’s Etsy store you’ll see that she’s already created a large amount of content and suites of products, and the strategies and ideas that we discuss in this episode are really just ways to use the content she already has and is creating on a regular basis, to really grow her business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year. 

 ‍‍

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Through her site, Sarah offers fully editable designer templates and her clients simple, fun and affordable branding options. You’ll hear how last year Sarah was actually doing completely something different through a blog for moms. This blog had a big following but she decided to transition when she was feeling burnt out and looking for a change. Sarah’s background is actually in interior and graphic design, and she’s found a way to use her skills and experience to help other business owners with their branding.

What she’s discovered though is that she’s targeting a much different audience now and starting from scratch, so our call today focuses on how she get qualified business owners as clients of her new venture. If you go to Sarah’s Etsy store you’ll see that she’s already created a large amount of content and suites of products, and the strategies and ideas that we discuss in this episode are really just ways to use the content she already has and is creating on a regular basis, to really grow her business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0cf6072e48424e3c9957ed0883bfc4d5 Wed, 23 May 2018 00:30:00 -0700 1958 192 full false Automated 7-Figure Webinar Funnel (in 12 Months) with Caitlin Bacher Automated 7-Figure Webinar Funnel (in 12 Months) with Caitlin Bacher I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies.

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Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an online course called The Fab Facebook Group System. Caitlin also hosts a popular 12-month group coaching program called Scale with Success.

Caitlin has her business to a point now where she is running one automated webinar and generating revenues up to $300,000 per month, and she reveals her current ad spend and ROI in this episode.

As you’ll hear today, Caitlin is an example of someone who did a lot of testing and had to go through a lot of trial and error to discover what works for her. She shares the importance of tracking your key performance indicators (KPIs) and working closely with a good ads manager, something we talk a lot about here on the podcast.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies.

 ‍‍

‍‍ ‍‍ ‍‍

Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an online course called The Fab Facebook Group System. Caitlin also hosts a popular 12-month group coaching program called Scale with Success.

Caitlin has her business to a point now where she is running one automated webinar and generating revenues up to $300,000 per month, and she reveals her current ad spend and ROI in this episode.

As you’ll hear today, Caitlin is an example of someone who did a lot of testing and had to go through a lot of trial and error to discover what works for her. She shares the importance of tracking your key performance indicators (KPIs) and working closely with a good ads manager, something we talk a lot about here on the podcast.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 79ce2ecb78086f398dc1408de9d8006f Wed, 16 May 2018 00:30:00 -0700 2510 191 full false Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. 

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This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales. If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.

Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. 

 ‍‍

‍‍ ‍‍ ‍‍

This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales. If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.

Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 139f2f1a7c3dcf95d6f152b7b1a76eae Wed, 09 May 2018 00:30:00 -0700 2203 190 full false (Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman (Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.

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A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a  5-day challenge. And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients. I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.

 ‍‍

‍‍ ‍‍ ‍‍

A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a  5-day challenge. And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients. I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5b883bd80bc595745222274b70651fa0 Wed, 25 Apr 2018 00:30:00 -0700 1704 189 full false GDPR: Everything You Need to Know + How to Ensure You're Compliant GDPR: Everything You Need to Know + How to Ensure You're Compliant On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? 

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I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on. 

We’ll be covering how it applies to Facebook ads and the Facebook pixel, and Suzanne will be sharing the steps we need to take to be GDPR compliant. She’ll also reveal what effect it has on how we collect opt-ins, as well as what we need to consider with our email CRMs and other software we use daily in business. There are a lot of legal terms in this episode, but Suzanne provides all the resources we need to get our heads around this topic. It’s such an important discussion to have, because I think this is going to be the new norm for business and data protection going forward.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? 

 ‍‍

‍‍ ‍‍ ‍‍

I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on. 

We’ll be covering how it applies to Facebook ads and the Facebook pixel, and Suzanne will be sharing the steps we need to take to be GDPR compliant. She’ll also reveal what effect it has on how we collect opt-ins, as well as what we need to consider with our email CRMs and other software we use daily in business. There are a lot of legal terms in this episode, but Suzanne provides all the resources we need to get our heads around this topic. It’s such an important discussion to have, because I think this is going to be the new norm for business and data protection going forward.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 43332c2cbeefd06c5b212a36e462ce02 Fri, 20 Apr 2018 00:30:00 -0700 3638 188 full false Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.

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With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling.  He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views. He’s become such a successful live streamer that he was just recently Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.

What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time. And he generates revenue through sponsorships, donations, and video making services.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.

 ‍‍

‍‍ ‍‍ ‍‍

With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling.  He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views. He’s become such a successful live streamer that he was just recently Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.

What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time. And he generates revenue through sponsorships, donations, and video making services.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 722011aca61ae2e2d512fe91fb7d92f6 Wed, 18 Apr 2018 00:30:00 -0700 3159 187 full false Simple (iPhone) Facebook Video Ads: $0.83 Leads In Her First Ever Campaign with Cielo de la Paz Simple (iPhone) Facebook Video Ads: $0.83 Leads In Her First Ever Campaign with Cielo de la Paz In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. 

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Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us. You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations. 

At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business. She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business. 

She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode. I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. 

 ‍‍

‍‍ ‍‍ ‍‍

Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us. You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations. 

At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business. She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business. 

She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode. I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well. 

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 961df6d39dad10433bb0bc677732afba Wed, 11 Apr 2018 00:30:00 -0700 2909 186 full false How He’s Doing It: $500K In Revenue From a $12K FB Ads Spend with Charlie Liu How He’s Doing It: $500K In Revenue From a $12K FB Ads Spend with Charlie Liu Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. 

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You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.  He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.

I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. 

 ‍‍

‍‍ ‍‍ ‍‍

You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.  He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.

I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready eeffc0723778d2f006aef88063163093 Wed, 04 Apr 2018 00:30:00 -0700 2853 185 full false How to Create & Validate Offers that Sell How to Create & Validate Offers that Sell On the show today I thought I’d talk to you about how to create and validate offers that sell. 

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This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.

I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I thought I’d talk to you about how to create and validate offers that sell. 

 ‍‍

‍‍ ‍‍ ‍‍

This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.

I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a96f31b882ebae2b98fc3372e5f53755 Wed, 28 Mar 2018 00:30:00 -0700 1595 184 full false Strategy Sessions: Facebook Ad Strategies for Selling Consulting Sessions (Baby Sleep Consulting) Strategy Sessions: Facebook Ad Strategies for Selling Consulting Sessions (Baby Sleep Consulting) For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. 

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Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways that they can build this trust and establish relationships while building brand awareness and generating sales.

I like the niche they’re in and they don’t need to have a big budget at this point for ads. They just need to be testing and not getting locked into any one single strategy. Most importantly, I feel they need to be aware of the different conversations with each of their target audiences, and the more specific to the audience the conversation can be, the more they will be able to convert their Facebook ads.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. 

 ‍‍

‍‍ ‍‍ ‍‍

Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways that they can build this trust and establish relationships while building brand awareness and generating sales.

I like the niche they’re in and they don’t need to have a big budget at this point for ads. They just need to be testing and not getting locked into any one single strategy. Most importantly, I feel they need to be aware of the different conversations with each of their target audiences, and the more specific to the audience the conversation can be, the more they will be able to convert their Facebook ads.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready fe771874aa9fe8ea0fc7d63bad0e8ae8 Mon, 26 Mar 2018 00:30:00 -0700 1639 full false How to Sell Products With the FB Ads “Trifecta” Funnel with Mike Jackness How to Sell Products With the FB Ads “Trifecta” Funnel with Mike Jackness Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads.

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I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up. Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.

Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy. We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads.

 ‍‍

‍‍ ‍‍ ‍‍

I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up. Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.

Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy. We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 01e26c34fa1d8fe303ed9cfbe371b074 Wed, 21 Mar 2018 00:30:00 -0700 3751 183 full false Bonus: FB Ads Q&A! Boosting Posts, Ad Fatigue & More from SMMW Bonus: FB Ads Q&A! Boosting Posts, Ad Fatigue & More from SMMW Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

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As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

 ‍‍

‍‍ ‍‍ ‍‍

As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ff3c47e3004bbe5112ec0f7a6184937e Fri, 16 Mar 2018 00:30:00 -0700 1915 full false [Case Study] How Rachael Welch Turned a $223 Facebook Ads Spend Into $46,000 [Case Study] How Rachael Welch Turned a $223 Facebook Ads Spend Into $46,000 On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. 

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Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.

Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. 

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Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.

Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready f6404dd3f50d592539b0e9f7802e40e4 Wed, 14 Mar 2018 00:30:00 -0700 2892 182 full false Bonus: 3 eCommerce Strategies Working Right Now with Steve Chou Bonus: 3 eCommerce Strategies Working Right Now with Steve Chou On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. 

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As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences.  

One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140.  In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. 

 ‍‍

‍‍ ‍‍ ‍‍

As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences.  

One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140.  In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready bf61c09207a783e7dade5a4116e9d97b Fri, 09 Mar 2018 00:30:00 -0800 581 full false 3 Big Takeaways from Traffic & Conversion + Social Media Marketing World 3 Big Takeaways from Traffic & Conversion + Social Media Marketing World I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  

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There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  

 ‍‍

‍‍ ‍‍ ‍‍

There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1dfbeca9e1ab597f92c16c96fe6b443c Wed, 07 Mar 2018 00:30:00 -0800 1129 181 full false Strategy Sessions: Facebook Ads for Realtors + Small Market Advertising Strategy Sessions: Facebook Ads for Realtors + Small Market Advertising Today I’m bringing another strategy session with one of my students, Hayley Strzelec. 

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We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses. I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. 

We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores. 

Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I’m bringing another strategy session with one of my students, Hayley Strzelec. 

 ‍‍

‍‍ ‍‍ ‍‍

We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses. I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. 

We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores. 

Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5dd6b7fe5777bac92ec533c1f5ee8f42 Wed, 28 Feb 2018 00:30:00 -0800 1627 180 full false How a Stock Market Trader Used an Unconventional Strategy to Grow His Online Business to $500K+ with Jason Brown How a Stock Market Trader Used an Unconventional Strategy to Grow His Online Business to $500K+ with Jason Brown For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! 

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I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website, TheBrownReport.com. I asked Jason to join me today so that we can dive into the unconventional approach of growing his business using an automated webinar that he started running on YouTube. 

Jason now spends about $10,000 in paid advertising each month and he’s seeing an amazing 3-to-1 ROI!I also wanted to share Jason’s story about how he built his business to 500k, all while working a full-time corporate job. You’ll hear how he learned which platform to start using to market his business, how he justifies sharing his entire webinar as a YouTube ad and the trial and error process he used to achieve all the success he has had to date.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! 

 ‍‍

‍‍ ‍‍ ‍‍

I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website, TheBrownReport.com. I asked Jason to join me today so that we can dive into the unconventional approach of growing his business using an automated webinar that he started running on YouTube. 

Jason now spends about $10,000 in paid advertising each month and he’s seeing an amazing 3-to-1 ROI!I also wanted to share Jason’s story about how he built his business to 500k, all while working a full-time corporate job. You’ll hear how he learned which platform to start using to market his business, how he justifies sharing his entire webinar as a YouTube ad and the trial and error process he used to achieve all the success he has had to date.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b14ef0705b77b2f4c5dd12dd3dc2d02e Wed, 21 Feb 2018 00:30:00 -0800 3593 179 full false How to Use Google's Ad Offerings to Diversify Your Online Marketing with Mike Rhodes How to Use Google's Ad Offerings to Diversify Your Online Marketing with Mike Rhodes Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. 

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WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords. We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people).

Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about. You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. 

 ‍‍

‍‍ ‍‍ ‍‍

WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords. We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people).

Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about. You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 23aa23d807482ce37ee7e7d2f27b8404 Wed, 14 Feb 2018 00:30:00 -0800 3397 178 full false How to Win With the Updated Facebook Algorithm + FB Ads Q&A How to Win With the Updated Facebook Algorithm + FB Ads Q&A On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! 

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I chose this group because I think the answers to these questions will really benefit a lot of you. I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! 

 ‍‍

‍‍ ‍‍ ‍‍

I chose this group because I think the answers to these questions will really benefit a lot of you. I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b33a9c7b60e3427c39b3029e92fddf82 Wed, 07 Feb 2018 00:30:00 -0800 2049 177 full false 5 Simple Steps to a High-Converting “Challenge” Funnel with Tammy Cannon 5 Simple Steps to a High-Converting “Challenge” Funnel with Tammy Cannon On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses.

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In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge. We’ll look at where she got the idea to run the challenge, what her objectives were with it and why she went the automated route to deliver it. Tammy also shares how she was able to get a 60% conversion rate on her opt-in page and what she did in terms of an upsell.

The big takeaway I want you to get here is the simplicity of it all. You’re going to hear how she started out promoting her challenge to her Facebook group by listening to the members’ feedback and then refined the funnel from there. You’ll notice that Tammy only spent about $300 over two weeks to test it out against cold traffic, and her future plans this year to re-run the challenge with some adjustments. This really is something that anyone can do!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses.

 ‍‍

‍‍ ‍‍ ‍‍

In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge. We’ll look at where she got the idea to run the challenge, what her objectives were with it and why she went the automated route to deliver it. Tammy also shares how she was able to get a 60% conversion rate on her opt-in page and what she did in terms of an upsell.

The big takeaway I want you to get here is the simplicity of it all. You’re going to hear how she started out promoting her challenge to her Facebook group by listening to the members’ feedback and then refined the funnel from there. You’ll notice that Tammy only spent about $300 over two weeks to test it out against cold traffic, and her future plans this year to re-run the challenge with some adjustments. This really is something that anyone can do!

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1592ff4883cb66c557534527d9e849cf Wed, 31 Jan 2018 00:30:00 -0800 1698 176 full false Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! 

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This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera. The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.

We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.

As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads. This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! 

 ‍‍

‍‍ ‍‍ ‍‍

This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera. The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.

We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.

As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads. This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 51b1ff12efeecccf73f674c619e00323 Wed, 24 Jan 2018 00:30:00 -0800 3091 175 full false How I Would Grow a Local Fitness Rehab Clinic with Facebook Ads How I Would Grow a Local Fitness Rehab Clinic with Facebook Ads I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. 

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I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a small fitness and rehab clinic, Fix Body Group, a local company that my wife and I are actually clients of. Recently the owner of this business, Sean, introduced himself to me and explained the current marketing strategy that they’re using at the local level. 

I then gave him my suggestions on how they should be using Facebook, as well as Instagram, to grow the business. Regardless of what type of business you have, my conversation with Sean is very relevant. I’d like you to take what jumps out at your and apply it to your own business, or for clients that you manage Facebook ads for. As you’ll see, you really don’t have to be spending a lot of money to implement and effective marketing strategy online! 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. 

 ‍‍

‍‍ ‍‍ ‍‍

I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a small fitness and rehab clinic, Fix Body Group, a local company that my wife and I are actually clients of. Recently the owner of this business, Sean, introduced himself to me and explained the current marketing strategy that they’re using at the local level. 

I then gave him my suggestions on how they should be using Facebook, as well as Instagram, to grow the business. Regardless of what type of business you have, my conversation with Sean is very relevant. I’d like you to take what jumps out at your and apply it to your own business, or for clients that you manage Facebook ads for. As you’ll see, you really don’t have to be spending a lot of money to implement and effective marketing strategy online! 

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8415bfea16f43fdd55cc76c1521120cf Wed, 17 Jan 2018 00:30:00 -0800 1101 174 full false How to Ethically Use Subconscious Selling to Improve your Marketing and Increase Sales with Jim Fortin How to Ethically Use Subconscious Selling to Improve your Marketing and Increase Sales with Jim Fortin For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.

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Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®. 

As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.

 ‍‍

‍‍ ‍‍ ‍‍

Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®. 

As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b3f56a2886a41a082cc16ac624008350 Wed, 10 Jan 2018 15:07:50 -0800 3306 173 full false 2017 Facebook Ads Lessons + What to Expect In 2018 2017 Facebook Ads Lessons + What to Expect In 2018 For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. 

 ‍‍

‍‍ ‍‍ ‍‍

I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you. It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…

With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.

A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. 

 ‍‍

‍‍ ‍‍ ‍‍

I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you. It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…

With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.

A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 83a787f4450749ec259d8164850d0ac4 Wed, 03 Jan 2018 00:30:00 -0800 2718 172 full false Strategy Sessions: Improving + Scaling Your Webinar Funnel with Denise Schmeichler Strategy Sessions: Improving + Scaling Your Webinar Funnel with Denise Schmeichler For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. 

 ‍‍

‍‍ ‍‍ ‍‍

Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs. We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!

We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for. I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. 

 ‍‍

‍‍ ‍‍ ‍‍

Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs. We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!

We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for. I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 1d3e78d74fc847ca28d593af55987a74 Wed, 27 Dec 2017 00:30:00 -0800 2372 171 full false Strategy Sessions: Optimizing Your Sales Funnel & Facebook Ads with Food Blogger Christine McMichael Strategy Sessions: Optimizing Your Sales Funnel & Facebook Ads with Food Blogger Christine McMichael Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com.

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We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book. The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)…

We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the sky is the limit for her!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com.

 ‍‍

‍‍ ‍‍ ‍‍

We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book. The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)…

We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the sky is the limit for her!

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 883544d97e7f14f3bd9baf8f03b1f14f Wed, 20 Dec 2017 00:30:00 -0800 2211 170 full false Lessons from Managing $500M in Media Spend and How to Apply them to Your Business with Babak Azad Lessons from Managing $500M in Media Spend and How to Apply them to Your Business with Babak Azad On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. 

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During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses. I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. 

You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.

In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more. You may find that it takes a few minutes of us talking to get to the really good stuff in this interview, but I really like that we covered such a wide range of topics that can really applied to many types of different businesses. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. 

 ‍‍

‍‍ ‍‍ ‍‍

During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses. I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. 

You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.

In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more. You may find that it takes a few minutes of us talking to get to the really good stuff in this interview, but I really like that we covered such a wide range of topics that can really applied to many types of different businesses. 

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready da1b5396ad597d7a078aed7318a7d7b9 Wed, 13 Dec 2017 00:30:00 -0800 2930 169 full false How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!

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Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.

Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!

 ‍‍

‍‍ ‍‍ ‍‍

Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.

Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready ef9813fd70f03ae5c80230b01d047491 Wed, 06 Dec 2017 00:30:00 -0800 2745 168 full false The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. 

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You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs. Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!

Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. 

 ‍‍

‍‍ ‍‍ ‍‍

You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs. Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!

Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 71c1e37ee65bee3a805a422bf1fafc78 Fri, 01 Dec 2017 08:34:38 -0800 3442 167 full false Perfectionism Bogging You Down? Me too… Perfectionism Bogging You Down? Me too… I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats…

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I want to talk about something that’s holding so many of us back in our businesses. And that’s perfectionism. And the reason I decided to share it with you is this is something that I have struggled with. And the more I’ve shared it, the more people I hear from saying that they too struggle with it. And they ask me to continue talking about it...There’s a great quote by Brene Brown about perfectionism that says: “Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”

I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution. It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day.  Some never even DO see the light of day. It’s a “shield”, as Brene says, that I use to keep my work from being judged.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats…

 ‍‍

‍‍ ‍‍ ‍‍

I want to talk about something that’s holding so many of us back in our businesses. And that’s perfectionism. And the reason I decided to share it with you is this is something that I have struggled with. And the more I’ve shared it, the more people I hear from saying that they too struggle with it. And they ask me to continue talking about it...There’s a great quote by Brene Brown about perfectionism that says: “Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”

I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution. It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day.  Some never even DO see the light of day. It’s a “shield”, as Brene says, that I use to keep my work from being judged.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a0689c8941b27844088a324d378dab8d Wed, 22 Nov 2017 00:30:00 -0800 559 166 full false (Case Study) Cyber Monday Facebook Ads Success for a Local Fitness & Tennis Club (Case Study) Cyber Monday Facebook Ads Success for a Local Fitness & Tennis Club With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. 

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Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at. In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.

Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. 

 ‍‍

‍‍ ‍‍ ‍‍

Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at. In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.

Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 659d616af49143c671772d9f1cef64ac Wed, 15 Nov 2017 00:30:00 -0800 2107 165 full false (Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads (Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads For today’s episode, I’ve got another great conversation with a student of mine.

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 Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota. Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months. 

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s episode, I’ve got another great conversation with a student of mine.

 ‍‍

‍‍ ‍‍ ‍‍

 Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota. Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months. 

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0c134d9f8e3de4d1f7524ee1adc59762 Fri, 10 Nov 2017 00:30:00 -0800 2937 164 full false Creating Your Ideal Facebook Ads Business from Scratch with Salome Schillack Creating Your Ideal Facebook Ads Business from Scratch with Salome Schillack I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com.

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Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners. 

In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!

She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com.

 ‍‍

‍‍ ‍‍ ‍‍

Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners. 

In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!

She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0f740daed3c7221d29e460e99e050177 Wed, 08 Nov 2017 00:30:00 -0800 2910 163 full false How to be the FB Ads Manager Businesses are Looking For How to be the FB Ads Manager Businesses are Looking For For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. 

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As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.

Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB AD manager course for people looking to start and grow a Facebook ads business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. 

 ‍‍

‍‍ ‍‍ ‍‍

As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.

Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB AD manager course for people looking to start and grow a Facebook ads business.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready d57200a2536b3a9597d992cb129d2e92 Fri, 03 Nov 2017 00:30:00 -0700 1166 162 full false (Case Study) Facebook Ads Success for Local Fitness/Yoga Studios with Nick Wolny (Case Study) Facebook Ads Success for Local Fitness/Yoga Studios with Nick Wolny Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.

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Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients. 

Today we dive in and break down two campaigns: One where he generated $15,000 in class sales on a Facebook ads spend of just $50and another campaign that brought in over $58,000 in revenue with a spend of just $330. He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business. 

Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets. Nick’s success is a result of his having a great mindset.  Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action. And, he’s just one example of living proof that what we talk about on the show works).

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.

 ‍‍

‍‍ ‍‍ ‍‍

Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients. 

Today we dive in and break down two campaigns: One where he generated $15,000 in class sales on a Facebook ads spend of just $50and another campaign that brought in over $58,000 in revenue with a spend of just $330. He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business. 

Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets. Nick’s success is a result of his having a great mindset.  Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action. And, he’s just one example of living proof that what we talk about on the show works).

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a45b2ab6a92236a953edfee3421b52df Wed, 01 Nov 2017 00:30:00 -0700 2434 161 full false How to Create a Simple Marketing Plan that Actually Works with Noah Kagan How to Create a Simple Marketing Plan that Actually Works with Noah Kagan On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat...

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Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe. Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...why Noah is no longer getting a $1 cost for email signups from his Facebook ads how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode.  Things like......comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control. This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat...

 ‍‍

‍‍ ‍‍ ‍‍

Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe. Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...why Noah is no longer getting a $1 cost for email signups from his Facebook ads how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode.  Things like......comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control. This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 5f9350acb0f754354604e625db36726e Fri, 27 Oct 2017 00:30:00 -0700 3198 160 full false How to Get the Most Out of Your Facebook Ads this Holiday Season How to Get the Most Out of Your Facebook Ads this Holiday Season In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.

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Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing. This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.

But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.  FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th. As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.

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Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing. This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.

But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.  FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th. As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0db7e3cbab7579bed60a2808de52ec66 Wed, 25 Oct 2017 00:30:00 -0700 956 159 full false Gmail Ads! How to Get Targeted, Cost-Effective Traffic with this Little Known Strategy with Charles Kirkland Gmail Ads! How to Get Targeted, Cost-Effective Traffic with this Little Known Strategy with Charles Kirkland We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads. 

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And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21. Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic. 

This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads. It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads. 

 ‍‍

‍‍ ‍‍ ‍‍

And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21. Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic. 

This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads. It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 46a22caec59ae630064eb1465ca4411c Wed, 18 Oct 2017 00:30:00 -0700 2671 158 full false How to Get Started with Facebook Ads As a Total Beginner + Other Q&A How to Get Started with Facebook Ads As a Total Beginner + Other Q&A Facebook ads Q&A part II! On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.

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Today I dive into the following: What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local market, How to start a Facebook ads agency (from scratch) in a specific niche, How to map out a simple sales funnel, The simplest and most effective way to get started with Facebook ads retargeting, And, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Facebook ads Q&A part II! On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.

 ‍‍

‍‍ ‍‍ ‍‍

Today I dive into the following: What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local market, How to start a Facebook ads agency (from scratch) in a specific niche, How to map out a simple sales funnel, The simplest and most effective way to get started with Facebook ads retargeting, And, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready a977df62209aace89260a8c61ee5a235 Wed, 11 Oct 2017 00:30:00 -0700 1890 157 full false Strategy Sessions: Facebook Ads for a Security Company with Jeri Demartini Strategy Sessions: Facebook Ads for a Security Company with Jeri Demartini This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

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This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US. This strategy call focuses on how she can use Facebook ads to get more leads for her sales team so they can continue growing their business. We also talk about how they can leverage their existing client list to increase their business, offers to test, and also their ad copy.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

 ‍‍

‍‍ ‍‍ ‍‍

This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US. This strategy call focuses on how she can use Facebook ads to get more leads for her sales team so they can continue growing their business. We also talk about how they can leverage their existing client list to increase their business, offers to test, and also their ad copy.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 4e6f4e7428e75d17cc97a32f312476cb Wed, 04 Oct 2017 00:30:00 -0700 1711 full false How to Hire a Facebook Ads Manager + Other Q&A How to Hire a Facebook Ads Manager + Other Q&A It’s Q&A time here on The Art of Paid Traffic podcast!

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On the show today I’m answering your Facebook ads questions, diving into topics like: How to hire a Facebook ads manager, Who should (or shouldn’t) be looking to outsource their Facebook ads, Where to place the Facebook ads pixel and strategies for retargeting audiences, Is it ok to make changes to ad sets while they’re running? What does the Estimated Daily Reach mean when you’re setting up your ad set, E-commerce strategy, And, how do you get people to actually walk into your local business once they’ve redeemed your coupon offer, And more…  

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It’s Q&A time here on The Art of Paid Traffic podcast!

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‍‍ ‍‍ ‍‍

On the show today I’m answering your Facebook ads questions, diving into topics like: How to hire a Facebook ads manager, Who should (or shouldn’t) be looking to outsource their Facebook ads, Where to place the Facebook ads pixel and strategies for retargeting audiences, Is it ok to make changes to ad sets while they’re running? What does the Estimated Daily Reach mean when you’re setting up your ad set, E-commerce strategy, And, how do you get people to actually walk into your local business once they’ve redeemed your coupon offer, And more…  

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready bbdb5cc72da0709bcc79f0f1adb26d5b Wed, 27 Sep 2017 00:30:00 -0700 2100 156 full false 3 Big Facebook Ads Updates (You Should Know About) 3 Big Facebook Ads Updates (You Should Know About) For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.

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They are: The merger of Ads Manager and Power Editor into one combined tool, New targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.

 ‍‍

‍‍ ‍‍ ‍‍

They are: The merger of Ads Manager and Power Editor into one combined tool, New targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9a7cc6ad99b739e318116a4d276ec81a Wed, 20 Sep 2017 00:30:00 -0700 1917 155 full false [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.

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For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success. Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads. 

As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns. We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.

 ‍‍

‍‍ ‍‍ ‍‍

For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success. Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads. 

As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns. We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 33b6b8eb67ccd5d4dafd869bb6385fcd Wed, 13 Sep 2017 00:30:00 -0700 2350 154 full false Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

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This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.

This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale. Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

 ‍‍

‍‍ ‍‍ ‍‍

This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.

This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale. Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready c042d9d8be7565e12c39f11d7133db93 Fri, 08 Sep 2017 00:30:00 -0700 2033 full false The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch) The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch) On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

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We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads. 

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close. Good times, indeed...Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

 ‍‍

‍‍ ‍‍ ‍‍

We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads. 

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close. Good times, indeed...Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0367ad2ee0abcd445014d4db7938e5bf Wed, 06 Sep 2017 00:30:00 -0700 1918 153 full false How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.

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We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue. One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads. 

Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.

 ‍‍

‍‍ ‍‍ ‍‍

We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue. One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads. 

Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 6dc7d28fe137c98aa592f0b261b8987b Wed, 30 Aug 2017 00:30:00 -0700 2122 152 full false Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

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I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too. This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

 ‍‍

‍‍ ‍‍ ‍‍

I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too. This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b24a79d42a31282f83625ebc0663fa98 Mon, 28 Aug 2017 08:45:39 -0700 1398 full false Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

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Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs. One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months. If you haven’t yet heard that episode, definitely check it out here. You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with. Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

 ‍‍

‍‍ ‍‍ ‍‍

Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs. One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months. If you haven’t yet heard that episode, definitely check it out here. You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with. Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 9adc3a745566f4a45645bcae016db10e Wed, 23 Aug 2017 00:30:00 -0700 2628 151 full false [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.

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Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there. 

Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast. 

You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them. She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.

 ‍‍

‍‍ ‍‍ ‍‍

Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there. 

Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast. 

You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them. She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 3adec6f2989e330c25a45951a1b5bd4f Wed, 16 Aug 2017 00:30:00 -0700 2370 150 full false 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

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Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world. In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

 ‍‍

‍‍ ‍‍ ‍‍

Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world. In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 8e043e1bb72930d4a23512ce07bf015b Wed, 09 Aug 2017 00:30:00 -0700 2319 149 full false How to Improve Your Conversion Copywriting with Joel Klettke How to Improve Your Conversion Copywriting with Joel Klettke On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.

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And joining me to share his expertise is conversion copywriter, Joel Klettke. Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others. Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…

A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.

As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has. It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.

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‍‍ ‍‍ ‍‍

And joining me to share his expertise is conversion copywriter, Joel Klettke. Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others. Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…

A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.

As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has. It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 54c931e89760f7470ab8c8fa27c3b694 Wed, 02 Aug 2017 00:30:00 -0700 2764 148 full false 3 Facebook Ads Updates You Should Know About 3 Facebook Ads Updates You Should Know About On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

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Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

 ‍‍

‍‍ ‍‍ ‍‍

Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready b0339558740da0309de9616c784b6cbe Tue, 25 Jul 2017 09:50:25 -0700 1445 147 full false How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000 How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000 I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  

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The willingness to test things out and keep at it even if what you’re doing isn’t working. That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet. 

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise. They spent $300 on Facebook ads and turned that into $15,000 in revenue. Not too shabby!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  

 ‍‍

‍‍ ‍‍ ‍‍

The willingness to test things out and keep at it even if what you’re doing isn’t working. That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet. 

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise. They spent $300 on Facebook ads and turned that into $15,000 in revenue. Not too shabby!

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 79f4bb646ddc580577ebee16778b0ede Wed, 19 Jul 2017 00:30:00 -0700 2163 146 full false [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.

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In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine. Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon. Until she found and started testing Facebook ads, that is…She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.

One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things. Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular: One where she spent just $100 on Facebook ads and did over $50K in revenue.   And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.

 ‍‍

‍‍ ‍‍ ‍‍

In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine. Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon. Until she found and started testing Facebook ads, that is…She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.

One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things. Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular: One where she spent just $100 on Facebook ads and did over $50K in revenue.   And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready de3a8eaa8e29e4b2766b12e2fe9d0d8a Wed, 12 Jul 2017 00:30:00 -0700 2747 145 full false How to Setup Your Facebook Ads for Success (June 2017 Edition) How to Setup Your Facebook Ads for Success (June 2017 Edition) On today’s episode of The Art of Paid Traffic podcast, I dive into:How to Set Up Your Facebook Ads For Success -- June 2017 edition.

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My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates. This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s episode of The Art of Paid Traffic podcast, I dive into:How to Set Up Your Facebook Ads For Success -- June 2017 edition.

 ‍‍

‍‍ ‍‍ ‍‍

My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates. This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 0d6f4d0ecd630160669facf69bda1c97 Wed, 28 Jun 2017 00:30:00 -0700 3232 143 full false [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

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Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

 ‍‍

‍‍ ‍‍ ‍‍

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready cc8cf25da6aee60126f8a6e3104ad796 Wed, 21 Jun 2017 00:30:00 -0700 3911 142 full false How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A) How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A) It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

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I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

 ‍‍

‍‍ ‍‍ ‍‍

I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 2f463f04e6a39213736e1f28c9572115 Wed, 14 Jun 2017 00:30:00 -0700 2283 141 full false Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

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Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  

Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show. Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses. We get into a TON of stuff today as we break down how he markets his e-commerce business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

 ‍‍

‍‍ ‍‍ ‍‍

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  

Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show. Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses. We get into a TON of stuff today as we break down how he markets his e-commerce business.

‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

]]> Rick Mulready 90a5cdef15909a7a0690423ef9d92f05 Wed, 07 Jun 2017 00:30:00 -0700 2926 140 full false [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.

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And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA. Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast. 

He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: