Craft of Coaching Podcast

Ep 117- How to Keep Believing in Your Coaching Business In an Uncertain Economy

Mon, 01 Jun 2026 00:00:00 -0700

Growing a coaching business in a difficult economy tests something most business advice doesn't prepare you for — not your strategy, but your belief. When inquiries slow down, the silence has a way of becoming evidence. Evidence that you're not good enough, that you waited too long, that the market has moved on. None of that is necessarily true. But it feels true, and that feeling drives decisions.

In this episode, we're breaking down what's actually happening when a coaching business goes quiet — the difference between a market condition and a personal failing, how to audit what's working without spiraling into an overhaul, and what to do in a slow season that actually builds long-term equity instead of just filling time. We're also looking at how this translates directly to your coaching work, because clients who are navigating "I'm doing everything right and nothing is happening" need exactly the skills we're talking about here.

This episode is equal parts honest business coaching and inner work. Because in a hard market, those two things are inseparable.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy

Tue, 26 May 2026 00:00:00 -0700

Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apologizing for your prices before anyone has even asked.

In this episode, we're breaking down what's actually happening in those moments — because it's rarely about the economics and almost always about the story underneath them. We're covering how to tell the difference between appropriate flexibility and people-pleasing yourself out of a sustainable business, what the research tells us about how clients actually make purchasing decisions during economic downturns, and the specific internal work that lets you hold your rates with confidence rather than apology.

This isn't about being rigid or tone-deaf to genuine financial hardship. It's about getting honest about when you're responding to a client's reality and when you're responding to your own fear. Those are two completely different situations — and they require two completely different responses.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 115: Creating Coaching Packages That Actually Work—for You and Your Clients

Mon, 18 May 2026 00:00:00 -0700

Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work.

In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your clients and sustainable income and energy for you. You’ll learn how to align your offers with the actual arc of change, why underpriced or overpromised packages undermine both the coach and the client, and how to map your packages around integration, boundaries, and outcomes—not just sessions and price.

We walk through the top mistakes coaches make when designing packages and give you a clear, actionable framework for creating offers that deliver. If you’re ready to stop winging it and start building packages that feel good to deliver—and that clients are excited to commit to—this episode is for you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 114 - How to Truly Start Embracing Imperfection (In Your Coaching, With Your Clients, and in Your Life)

Mon, 11 May 2026 00:00:00 -0700

This episode gets into why naming imperfection — genuinely, not as false modesty — is foundational to coaching well, leading well, and building community that's actually real. We talk about assumed role power, the guru model that's quietly everywhere in the coaching industry, and what it costs coaches who are still performing perfection when a client brings them something messy.

We also get into the flip side: owning imperfection means owning the cleanup. The repair. The willingness to stay in relationship rather than manage the optics. Adrienne maree brown and Nike Aurea both speak to this in community contexts, and it's just as true in a coaching relationship.

How to embrace imperfection isn't a one-time reframe. It's a practice — built over time, in relationship, through the experience of being imperfect with other people and finding that the connection holds anyway.

That's the work. And it turns out, it's also what makes a great coach.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 113 - Why You (And Your Clients) Can't Do It Alone - The Role of Nervous System Regulation and Relationships

Mon, 04 May 2026 00:00:00 -0700

Most coaches finish coach training--and then they're on their own. Most clients are trying to make life changes on their own, and only find success once they start coaching with you. And that's not an accident.

You've heard the advice to regulate your nervous system. What you're hearing less often is that it might not be fully possible to do that alone — and the science backs this up.

This episode gets into what actually gets in the way of nervous system regulation and relationships working together and what it takes to practice something different so that you can finally see change.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 112: Launching a Group Coaching Program? Here's How to Build Community

Mon, 27 Apr 2026 00:00:00 -0700

If you're a coach considering a group program, you need to know how to build a community. Building real community isn't about luck or personality — it's about understanding what actually creates belonging, and developing the skills to sustain it. Most of us were never taught how to build community in any deliberate way, and the gap that leaves is real: connection that feels hollow, groups that don't stick, and a low-grade hunger for something more solid.

We break down the difference between cultivation — showing up consistently, being willing to go first, creating the conditions for belonging — and the specific skills that make community work: trust signaling, behavioral integrity, active listening, somatic awareness, and recognizing the inner critic narratives that quietly keep people isolated.

And for coaches, this isn't just personally relevant. It's professionally essential. The coaches who know how to build community from the inside out bring something qualitatively different to their clients — because you can't hold space for what you haven't lived.

If you've been thinking about how to build community that actually feels like something — this episode is a place to start.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 111: When can you call yourself a coach?

Mon, 13 Apr 2026 00:00:00 -0700

We’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.”

Let’s challenge that.

A fully booked client roster is a business metric — not a measure of your identity. When we tie our legitimacy to calendar saturation, we hand our confidence to algorithms, economic cycles, and comparison. And that’s a fragile place to build from.

In this episode, we unpack what actually makes someone a coach: commitment to craft, ethical standards, reflective practice, and skill development. We separate coaching skill from marketing outcomes, and we explore why claiming your professional identity early accelerates growth instead of inflating ego.

If you’ve been wondering when you can call yourself a coach, or feeling pressure to prove yourself through volume, this conversation will reset your internal barometer.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 110: Stop the Comparison Spiral: Coaches Comparing Themselves to Other Coaches

Mon, 06 Apr 2026 00:00:00 -0700

Ever catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight reels dominate.

We break down exactly how comparison derails your intuition, your business decisions, and your confidence—and what experienced coaches do differently to stop it in its tracks. You’ll hear practical, grounded strategies for staying focused on your path, building your coaching business with integrity, and reconnecting with your own metrics for success.

If you’ve ever felt like everyone else is ahead of you, or like you need to be louder or flashier to “make it,” this episode will rewire the way you see your coaching journey.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 109: Coaching Clients Through Workplace Conflict: Melody Wilding on Managing Up, Communication Styles, and the Conversations That Change Everything at Work

Mon, 30 Mar 2026 00:00:00 -0700

When a client says "my manager is the problem," what do you do with that? In this episode, we're joined by Melody Wilding — executive coach, speaker, and author of Managing Up — to talk about one of the most common and least discussed challenges in coaching: helping clients navigate difficult relationships with the people above them at work.

Melody breaks down why coaching clients through workplace conflict starts not with confrontation, but with two deceptively simple conversations: alignment and communication styles. We dig into a real client story — a Chief People Officer who went from being told she might be "incompetent or over her head" to earning a six-figure bonus — and what actually shifted. We also talk about how coaches can use proprietary assessments to demonstrate client progress to organizational stakeholders, and how Melody built a speaking business from zero, starting with free talks and a clear ask.

Whether you're working with clients in corporate environments or thinking about expanding into organizational coaching yourself, this episode is full of the kind of concrete, actionable strategy that makes the work better.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 109: Live Like You Give a Damn with Andrea Owen

Mon, 23 Mar 2026 00:00:00 -0700

What does it really take to get honest and face hard things — in your coaching practice, and in your life? In this episode, we're joined by Andrea Owen, author of Live Like You Give a Damn: 25 Bold Moves to Get Honest and Face the Hard Stuff, for a conversation that goes well beyond coaching technique.

We’re digging into how the coaching industry has shifted from "good vibes only" toward doing real, deep transformative work — and what that shift has demanded of coaches personally. We explore the art of self-management when your client triggers something unhealed in you, how to use transparency as a coaching skill without making the session about yourself, and the hard-won wisdom that comes from taking a step back when life gets heavy.

If you've ever wondered how much of your own story to share, how to interrupt a client who's taking up too much space, or how to come back to your practice after a difficult season — this one is for you. Andrea doesn't sugarcoat it. Neither do we.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 107: Coaching vs. Mentoring vs. Therapy: What's the difference?

Mon, 16 Mar 2026 00:00:00 -0700

There’s a line—and every coach needs to know where it is. When a client starts unraveling childhood trauma, asking for advice, or bringing deep grief into the session… are you coaching, mentoring, or sliding into therapy without meaning to?

This episode is for the coach who cares deeply—and doesn’t want to cause harm. We’re digging into the ethical gray zones where even experienced coaches can lose footing. What do you say (or not say) when a client wants emotional healing you’re not trained to offer? How do you hold firm to scope without abandoning your client in a hard moment?

We’ll break down real-world examples and the invisible pressures that get good coaches in trouble: the urge to “fix,” the fear of being too hands-off, the temptation to become a therapist-lite. You’ll leave this episode with clearer boundaries, stronger confidence, and language you can actually use when a session goes off-road.

Being an ethical coach doesn’t mean holding back—it means knowing your role and showing up with grounded, skillful presence.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 106: Real Talk: Is the Coaching Market too Saturated?

Tue, 24 Feb 2026 00:00:00 -0800

Feeling invisible in a crowded coaching market? You’re not alone.

In this episode of the Craft of Coaching podcast, we're giving you the real talk on the state of the coaching industry, including whether the coaching market is too saturated, and talk about what to DO about that.

Learn how to shift from trying to stand out in a "crowded"market-- to building trust, resonance, and relationships that lead to sustainable business growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 105: Struck a Nerve With Your Client? That's "Identity Threat" in Coaching

Tue, 17 Feb 2026 00:00:00 -0800

Ever have a client push back hard on a reflection—not because the reflection was wrong, but because it hit a nerve?

That’s "identity threat" in action.

In this episode of the Craft of Coaching podcast, we dive into what’s really going on when a client rejects your insight because it challenges the version of themselves they’ve needed to survive. We’ll explore the psychology behind identity defense, how to spot it in session, and what to do when a client becomes emotionally dysregulated or shuts down.

You’ll learn how to stay grounded, avoid reactivity, and build trust in the moments where it matters most. Instead of pushing, we’ll talk about how to slow down, ask safety-creating questions, and create the conditions for lasting identity expansion.

If you want to master the art of trauma-informed coaching—and support deep, sustainable growth—this episode is essential.

And if you’re ready to go deeper? Our new course, Undercurrents , trains coaches to work at the identity level of change with skill and respect.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 104: Why You Can't Rush Client Readiness (Even if You Want to)

Tue, 10 Feb 2026 00:00:00 -0800

As coaches, we’ve all been there—you see what your client needs. You both know the actions that would help them break through. But they’re stuck. They hesitate. They say they want change, but their actions don’t follow. And suddenly, you’re caught between wanting to help… and pushing too hard.

In this episode of the Craft of Coaching podcast, we unpack what’s really happening when a client isn’t ready—and why your urgency can’t override their agency. You’ll learn why resistance is often a defense mechanism, not defiance, and how to work with—not against—a client’s inner pace. We’ll talk about how to name what you see without imposing, how to stay grounded in your role as a coach, and when it’s time to let go of the outcome.

This episode offers practical guidance and honest perspective for every coach who’s ever struggled with “wanting it more than the client.”
If you want to create more powerful sessions without bulldozing your client’s process, this one’s for you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 103: Stop Over-Focusing on 'Clarity' and Help People With This, Instead

Tue, 03 Feb 2026 00:00:00 -0800

If "clarity" is the main outcome you're selling on your sales pages and in your "getting to know you" calls, it might be time to stop over-focusing there. In this episode of The Craft of Coaching, we explore why selling clarity can create false expectations—and we're talking about what clients actually need instead.

While clarity sounds like a powerful promise, it can unintentionally trap clients in a perfectionist loop of waiting for the “right” answer. The truth? Real coaching happens when we help people build the capacity to move through uncertainty.

We’ll dive into how to reframe your marketing and your coaching approach, so you can stop promising what coaching can’t guarantee—and start delivering what truly transforms.

Plus, we’ll connect this approach to ICF Core Competencies and offer real questions you can use with your clients.

If you’re ready to become the kind of coach who helps clients build resilience instead of relying on certainty, this episode is for you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 102: Challenging a Client Without Losing the Relationship

Tue, 27 Jan 2026 00:00:00 -0800

How do you challenge a client without damaging the coaching relationship? In this episode of The Craft of Coaching, we explore how skilled coaches use challenge—not as confrontation, but as transformation.

If you’ve ever held back from asking a hard question or reflecting a client’s pattern because you were afraid they’d walk away, this episode is for you. We break down what it really means to challenge someone in a coaching conversation and how to do it in a way that builds trust, not breaks it.

We’ll explore how experienced coaches create powerful breakthroughs by offering honest, compassionate challenge—and how this aligns with ICF Core Competencies like trust-building, presence, and evoking awareness.

You’ll walk away with real phrases to use in session, insight into why clients crave challenge (even when they resist it), and tools for navigating discomfort with integrity.

Whether you're a new coach still finding your voice or a seasoned practitioner refining your edge, this episode will change the way you view challenge.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 101: How To Know When You're People-Pleasing In Coaching

Tue, 20 Jan 2026 00:00:00 -0800

Are you being a supportive coach—or are you just people-pleasing? In this episode of The Craft of Coaching, we take an honest look at what happens when coaches confuse kindness with avoidance, and how to recognize when you're prioritizing being liked over being effective.

If you’ve ever hesitated to challenge a client, held back from naming a pattern, or found yourself drained after sessions, this episode is for you. You’ll learn how people-pleasing shows up in subtle coaching behaviors—and how to shift back into authentic support that fosters trust, not performance.

We’ll explore how the ICF Core Competencies call us to higher standards of presence and truth-telling, and how your desire to “be nice” might actually be undermining your client’s growth.

Whether you’re a new coach still developing your voice or a seasoned coach noticing these patterns in your work, this episode will help you discern the difference between showing up as a coach—and showing up as a caretaker.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 100: Supporting your clients (and yourself!) in these messy times

Tue, 13 Jan 2026 00:00:00 -0800

How do you support your clients—and yourself—when the world feels like it’s falling apart? In this episode of The Craft of Coaching, we’re talking about what it means to coach through chaos, uncertainty, and grief.

When clients bring in overwhelm, despair, or real-world fears, many coaches feel unsure about how to respond. Should you stay “neutral”? Try to uplift them? Hold space without absorbing their pain?

We explore how to stay grounded as a coach in messy times, how to support clients without bypassing their real emotions, and what it actually means to be present—without performing.

You’ll learn how to simplify your approach, listen without fixing, and recognize when you need to pause and seek support. We also connect these practices to ICF Core Competencies like cultivating trust, maintaining presence, and evoking awareness.

Whether you’re a new coach or a seasoned pro, this episode is your permission slip to be human. Because coaching in today’s world isn’t about being perfect—it’s about being real.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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ep99: Your Client Voted for WHO?! Now What? What to do when a client's political values are wildly different from yours

Mon, 05 Jan 2026 00:00:00 -0800

What do you do when your client’s political values are wildly different from yours? In this episode of The Craft of Coaching, we explore how to navigate political differences in coaching without sacrificing your values—or your presence.

Whether a client makes a comment that goes against everything you believe in, or you discover deeper ideological gaps over time, the question becomes: Can I still coach this person with integrity?

We’ll walk through how to stay grounded in the face of political tension, when to address a comment in-session, and when it’s time to set a boundary or end the coaching relationship altogether.

You’ll also learn how to discern between a difference in opinion and a violation of human dignity, how to stay curious without bypassing your own ethics, and what the ICF Core Competencies say about navigating charged dynamics.

Coaching in today’s world means being present to complexity. This episode offers tools, language, and clarity for those moments when values collide—and shows you how to coach with honesty, discernment, and compassion.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 98: Overwhelmed and Over It? Design a Coaching Roadmap That Actually Works

Mon, 15 Dec 2025 00:00:00 -0800

Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you.

Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burnout and discouragement.

We explore why most 12-month plans are destined to collapse, and how to design a sustainable, seasonally-aware roadmap that reflects your real life, your real energy, and your unique stage of business.

You’ll learn:

The 3 key areas your roadmap should focus on
How to set supportive, non-overwhelming business goals
What to prioritize in each season of growth
How to align your business plans with your values and capacity

Whether you’re relaunching your business, scaling up, or trying to stay consistent without burning out—this episode will help you build a business that feels like you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 97: What Coaches Get Wrong about Nervous System Regulation and How to Help

Mon, 08 Dec 2025 00:00:00 -0800

Let’s talk about what it really means to help clients with nervous system regulation.

Kim Kimball—a CLCC grad, Doctor of Physical Therapy, and somatic leadership coach—joins us to unpack the difference between true regulation and what’s often just emotional bypassing. We explore how to help clients recognize what’s actually happening in their bodies, work with their capacity instead of against it, and build businesses that feel sustainable rather than depleting.

This conversation digs into how highly sensitive and neurodivergent entrepreneurs can honor their wiring, stretch within capacity, and stop forcing themselves into systems that were never built for them.

If you’ve ever wondered how to support clients in regulating without repressing, or how to bring a somatic lens into your coaching in an ethical, trauma-informed way—this episode is a must-listen.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 96: From Coach to Founder: How Megan Hale Turned Her Vision Into a Multi-Million-Dollar Company

Mon, 01 Dec 2025 13:00:00 -0800

What does it really take to go from coach to founder?

In this episode, we talk with Megan Hale, MA, founder and CEO of DreamMoney.co, about what it means to evolve from running a coaching practice to building a tech startup. After a decade in the coaching world, Megan made the leap into software development—raising $150K in grants and funding her first platform as a non-technical founder.

We unpack the mindset shift that happens when you stop thinking like a solopreneur and start thinking like a founder: how to lead a vision that’s bigger than yourself, fundraise without burnout, and hold your nervous system steady through the unknown.

If you’ve ever felt the call to build something larger than your current business—or wondered how to make that leap—this episode offers an inside look at what it takes to grow from coach to founder with courage, clarity, and strategy.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 95: Shift Your Money Mindset and Support Clients to Make Money Breakthroughs

Mon, 24 Nov 2025 00:00:00 -0800

Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning?

In this episode of The Craft of Coaching, we tackle one of the biggest mindset challenges in coaching: money—and how to shift both your own money beliefs and support your clients in doing the same.

Whether you’ve been underpricing your offers, struggling to state your rates with confidence, or tiptoeing around client resistance to financial growth—this episode offers grounded, honest guidance.

We explore:

The most common money mindset traps coaches fall into
How to shift your pricing narrative without guilt or apology
Scripts and questions for coaching clients through money blocks
How to model healthy money behavior in a values-based way

You'll walk away with new language, powerful reflection questions, and a grounded approach to money work that aligns with the ICF Core Competencies.

Because coaching about money isn’t about spreadsheets—it’s about self-worth, possibility, and emotional safety.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 94: How to Know When It’s Time to Pivot Your Coaching Business (and Trust That You’ll Find Your Way)

Tue, 18 Nov 2025 00:00:00 -0800

Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil, we talk about pivoting your coaching business with courage, collaboration, and self-trust.

Kim and Louise share how they went from co-hosting their first group podcast to creating Empowered and Embodied, a show born from brave conversations about what wasn’t working anymore. Together, we unpack how to know when it’s time to shift direction, why joy is a legitimate metric for success, and what it takes to release sunk-cost bias and start again.

If you’ve ever questioned whether you’re “doing it wrong” because you want to pivot your coaching business in a new direction, this is your invitation to see your coaching business as an evolution. This episode will help you see change as part of mastery—not a mistake.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 93: Been Gone Too Long? Here’s How to Reboot Your Coaching Business Without the Shame Spiral

Tue, 11 Nov 2025 00:00:00 -0800

Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion.

Many coaches step away from their businesses—but when it’s time to return, the shame spiral can hit hard. You might wonder if people noticed you disappeared, if you're still “legit,” or where to even begin.

We’re here to dismantle all of that. This episode walks you through how to re-enter your coaching practice without apology or hustle, offering real-world steps and mindset shifts to support your return. You’ll get a 3-part framework for reconnecting with your “why,” taking consistent action, and honoring who you’ve become during your break.

Most importantly, you’ll learn how to release the guilt and reclaim your role—not despite your time away, but because of what it gave you.

Coaching is not a straight path. You’re allowed to pause. You’re allowed to come back.

And you’re allowed to make this comeback honest, human, and powerful.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 92: How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)

Sun, 02 Nov 2025 16:00:00 -0800

We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked.

Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t need a niche to be magnetic (a strong point of view can do the heavy lifting), and why you shouldn’t wait for a flawless strategic plan before you start selling. Jen shares the permission question that unlocked her direction (“Where am I not giving myself permission?”), how she built a values-driven community without a sales page, and what changed when she started showing up as both coach and strategic CEO.

If you’re ready to evolve your message, stop forcing a brand that doesn’t fit, and build a strategy that actually attracts the right people, this episode is your practical, heart-centered roadmap to changing your marketing strategy with integrity.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep91: How to Rebrand

Tue, 03 Jun 2025 06:00:00 -0700

If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do?

That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story of what's changing, the ups and downs of a rebrand, and what we're leaning into more than ever.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 90: Boundaries for Life Coaches

Mon, 30 Sep 2024 00:00:00 -0700

Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one of high trust and accountability.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep89: Business Operations for Life Coaches

Mon, 23 Sep 2024 00:00:00 -0700

Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep88: Identifying Cognitive Distortions with Clients

Mon, 16 Sep 2024 00:00:00 -0700

The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify cognitive distortions that hold them back.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep87: 5 Ways to Be Authentic When Marketing

Mon, 09 Sep 2024 00:00:00 -0700

Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about your messaging and how it's received in the world.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep86: Help Clients Focus on What they Can Control

Mon, 26 Aug 2024 00:00:00 -0700

Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to focus on what they can control and start releasing attachment to the things in life that they can't.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep85: The Top 5 Best Coaching Questions to Ask Clients

Mon, 19 Aug 2024 00:00:00 -0700

Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep84: Careers in Coaching

Mon, 12 Aug 2024 00:00:00 -0700

When most people think of becoming a life coach, they're imagining a one-on-one private practice working with clients. The growth of the life coaching industry has paved the way for far more career options than just a one-on-one coaching practice, and in today's skill drill I'm giving you an overview of careers in coaching that go beyond just one-on-one client work.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep83: Morning routines that maximize your potential

Mon, 05 Aug 2024 00:00:00 -0700

If you're running a coaching business as a side hustle while you juggle a full-time job, parenting, or other responsibilities, then you definitely want to listen in on today's episode to maximize your personal morning routine. With a few simple shifts to your morning routine, you can maximize each day's potential by starting off feeling more resourced and ready for the day. This episode gets into some of the biological factors to consider that make waking up easier so that you can start your day feeling energized.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep82: Design Your Client Onboarding Experience

Mon, 29 Jul 2024 00:00:00 -0700

We're introducing a new series as part of the Craft of Coaching Podcast: The skill-drill series, where we offer a short-form episode on a coaching exercise or topic related to the craft of coaching or running your coaching business. Today's skill drill is on how you design your life coach client onboarding experience, thinking through the questions that create a successful onboarding experience for you and your client to pave the way for client growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep81: Simple Pricing Strategies for your Coaching Business

Mon, 22 Jul 2024 00:00:00 -0700

If you’ve been wondering how to price your coaching offers—or feeling pressure to create a “high ticket” package before you’ve even worked with many clients—this episode is for you. In Episode 88 of The Craft of Coaching, we break down simple, effective pricing strategies for life coaches that prioritize clarity, sustainability, and accessibility.

Many new and emerging coaches get stuck trying to develop complex pricing models or feel overwhelmed by industry hype around premium packages. But the truth? You don’t need a $5,000 offer to build a successful, fulfilling coaching practice.

Instead, we’ll explore how to start with pricing that makes sense for where you are in your coaching journey, how to assess the value you bring, and how to build pricing confidence over time.

Whether you're just starting out or rethinking your current offers, this episode will help you feel grounded in how to set prices that reflect your experience, serve your clients well, and support a sustainable coaching business.

Tune in now for practical, no-fluff pricing strategies for life coaches—and start charging what feels right for you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep80: 5 Questions to Ask Clients Who Are Stuck

Mon, 08 Jul 2024 00:00:00 -0700

Have you ever been in a coaching session with a client who was "stuck" and the more you talked about it, the more they just kept saying that they were...stuck? When that happens, you need a way of gaining an entry point to explore not just why the client is stuck, but how to start thinking of their situation differently so that they can get unstuck.

Today I'm going over 5 questions to ask clients who are stuck--and I have an additional resource available for you (several of them!). Head to TeamCLCC.com/begin and become a subscriber, and you'll get immediate access to several CLCC resources for coaches, including a worksheet on the 5 Questions that you can share with clients as a journaling or reflection exercise.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep79: Relationship Coaching with Kira Sabin

Mon, 01 Jul 2024 00:00:00 -0700

Relationships to others mirror our relationship to ourselves. Today’s Craft of Coaching guest has been a coach for more than 15 years and has a wealth of information to offer on modern dating and relationships. Kira emphasizes the importance of foundational skills in dating, such as setting boundaries, managing expectations, and understanding the nature of healthy relationships—and in particular, she wants her clients to understand how modern dating has fundamentally changed in recent years.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep78: Creative Marketing with Cory Huff

Sun, 23 Jun 2024 21:00:00 -0700

Marketing can feel tricky for coaches—you want to do something heart-centered, not “market to people.” Today’s Craft of Coaching guest, Cory Huff, understands how to walk that line in helping artists and creatives (and coaches!) to effectively leverage strategies that make more money and help your business thrive.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep77: How to Pivot Your Business with Michelle Ward

Mon, 17 Jun 2024 01:00:00 -0700

Coaches feel some pressure when they're first standing up a business because there are a lot of decisions to make--what do I call myself? who do I want to work with? what should my branding be?--and every decision feels like it's set in stone. In reality, you can pivot as often as you need to, and in today's episode with coach Michelle Ward, we're talking about how to pivot as a coach when you want to change up your business.

Michelle Ward (she/her) is a business coachsultant (yup, she made up that term and is sticking with it) and CEO of Hello Business.Since 2008, she’s guided her clients to discover, launch, and grow their dream businesses. You may have seen or heard her in New York Magazine, NY Post, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes Top 100 Websites for your Career list, Joyful Marketing, Real Talk Radio, Profit. Power. Pursuit., The Tiffany Han Show or hundreds of other media outlets. She’s also the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people on CreativeLive.When she’s not coaching, teaching or speaking, she can be found performing in musicals, watching her kiddo play ice hockey, or sitcom-binging with her husband. Click here for the freebies that'll help you be your own damn boss with a sustainable business.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep76: IKYMI - Continuing Education for Coaches

Mon, 10 Jun 2024 00:00:00 -0700

Continuing education and self-coaching for life coaches are critical to advancing your skill-set even after you’ve finished life coach school. Self-coaching is a process of being able to evaluate your own life’s strengths and weaknesses, set new intentions and goals, and start seeing progress--all while addressing the challenges that come up along the way. In this episode, I talk about the essential continuing education and self-coaching resources that will help you advance your coaching skill-set.

:: Brand new episodes of the Craft of Coaching podcast will resume on 06/17/24. Until then, enjoy this one from the archive! ::

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep75: IKYMI - How to Explain Coaching to People

Mon, 03 Jun 2024 00:00:00 -0700

People have confusion over what life coaching is. How is it different than therapy or counseling? On today’s episode, I’m getting into how to explain life coaching to people, including how I suggest you handle coaching skeptics.

A few highlights:

Be discerning when talking to people who are committed to being skeptical about life coaching—because no matter how well you explain it, if someone has already made up their mind about “what life coaching is,” they are not likely to shift their opinion. In fact, paradoxically, they may dig in on their skepticism even more.
One way to explain coaching is to highlight how it is different than therapy, since therapy is a profession more people are familiar with.
Being confident at explaining what life coaching is will help you not only in personal situations when you meet new people or when family members ask what you do, it will also help you when you meet potential clients who are curious about life coaching.

:: Brand-new Craft of Coaching episodes will resume on 06/17/24. Until then, enjoy this from the archive! ::

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep74: The Hardest Part of Running a Coaching Business (And what to do about it!)

Mon, 20 May 2024 01:00:00 -0700

Today's episode is all about pulling back the curtain and talking about the real-real truth: the hardest part of running a coaching business and what you can do to make it easier. You might be surprised--the hardest part of running your coaching business isn't what to name your signature program or developing your coaching skills. In this episode, I'm getting into what I and every other successful coach I've met has struggled with, and sharing how to navigate it so that you can see success with your coaching business.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep73: Trauma-Informed Coaching

Mon, 13 May 2024 00:00:00 -0700

Should coaches be working with clients who have extreme trauma? What does the data say about the level of skill and competence needed for coaches to adequately work with trauma? In today’s Craft of Coaching episode I’m getting into trauma-informed coaching, where I’ll talk about what trauma is, what to be aware of if clients exhibit trauma, and how coaches can be trauma-informed without overstepping their role.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep72: How to Design Your Group Coaching Course

Mon, 06 May 2024 00:00:00 -0700

Are you trying to design a course or training for your coaching clients, or create a group coaching program? Today's episode gets into the foundational elements of instructional design that life coaches can use to apply to their courses or group coaching programs so that you can design your group coaching course. Learn how to target your course content for your audience so that you can see greater engagement and success for every course you create.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep71: Choosing a Niche (Or Not) With Laura Simms

Mon, 08 Apr 2024 02:00:00 -0700

In this conversation with Laura Simms, we get into whether or not you need to choose a niche as a life coach and how even when you do choose a niche, you aren't cutting yourself off to opportunities to work with different people as long as you keep the client's way of being at the forefront of your mind.

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Laura Simms is an expert in meaningful work who challenges conventional wisdom by asking people to ditch their passions and start with purpose.

She’s the creator of Your Career Homecoming, a celebrated career change program that helps people discover the meaningful work that’s right for them. Her work has been featured by The US News & World Report, Business Insider, and Psychology Today.

Laura’s colorful career history includes a history degree, an MFA in acting, getting fired from a dream project, quitting multiple jobs (including one after the first day), teaching at the undergraduate and graduate levels, and a successful career as an actor where she worked on network television, performed in every state on the Eastern seaboard, received multiple callbacks from Cirque du Soleil, and shared a sound booth with Sandra Oh.

She lives in Atlanta with her husband and son, where she loves walking in the woods and trying to find the best whiskey cocktail in town.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep70: Which style of coaching is best?

Sun, 31 Mar 2024 21:00:00 -0700

Debate over which coaching style is best often boils down to two different lenses: a more strategic and action focused lens, and a more embodied and "feeling based" lens. Both lenses have value, so which coaching style is best and when should you use them? Dig in to today's episode to learn more and get a free exercise for how to evaluate and expand your coaching style.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 69: Coaching in Organizations

Mon, 25 Mar 2024 01:00:00 -0700

When most people think of becoming a coach, they think of one-on-one client sessions--but there's another way to build a coaching business, and that's through coaching in organizations. Listen to this episode to learn the top things you'll want to keep in mind when adding coaching in organizations to your life coaching business (strategic tips on how to structure your coaching program proposals, ahead!).

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 68: The Craft of Coaching is Back

Fri, 15 Mar 2024 05:00:00 -0700

After a long break, the Craft of Coaching podcast is back, plus--we're opening up enrollment for CLCC! Head to https://TeamCLCC.com to learn more about our program and get the free Become a Coach video series.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep67: Taking a Sabbatical

Wed, 05 Jan 2022 14:00:00 -0800

In 2022, the Courageous Living Coach Certification program is on sabbatical. What does that mean for the program, and how did we arrive here? That's what I'm covering in today's episode.

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Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 66: Make Some Noise Andrea Owen

Wed, 05 Jan 2022 13:00:00 -0800

Andrea Owen is our guest today, here to talk about how coaches can start to “make some noise” in their personal lives as well as how they show up with visibility online. “Make some noise” isn’t just about speaking up--it’s about living your best life and in this episode you can learn about how to start self-coaching to evolve how you show up in your business, including examining white feminism, white exceptionalism, and underlying biases around intersectionality.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 65: Questions for resistant coaching clients

Wed, 05 Jan 2022 13:00:00 -0800

Coaching resistant clients can be frustrating--all you want to do is help, and the client is resistant. Some people in the coaching industry simply label such clients as “uncoachable” and say they should be “fired.” I suggest a different approach, because your clients don’t *want* to be resistant! They want help getting out of the resistance. This episode is full of questions that you can ask clients to help them get unhooked from resistant spaces, which will allow both you and the client to move forward.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep64: Crafting a Business Vision

Wed, 05 Jan 2022 13:00:00 -0800

“But where is my business...going?” That’s a common question for new and emerging coaches who aren’t sure how to approach what their overall coaching business is about. Crafting a business vision can help you to get clear about what you’re ultimately creating with your business, and--this is important!--can be a great reminder of what you’re creating on difficult days where you encounter business setbacks.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep63: Clarifying Your Coaching Philosophy

Wed, 05 Jan 2022 13:00:00 -0800

“But what am I ‘doing’ when I coach someone?” New and emerging coaches often feel a sense of wanting a coaching philosophy that they can explain to others. Grab a pen and paper as you listen to this episode, so that you can start clarifying your coaching philosophy.

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Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep62: Coaching Skills For Managers

Mon, 22 Mar 2021 04:05:00 -0700

Coaching isn’t just for one-on-one client work; coaching skills are important for managers to utilize in salaried positions. Today’s episode shares the essential coaching skills for managers that can help you create workplace environments where people are more motivated, productive, and loyal to the overall success of the organization.

Listen in to the Craft of Coaching podcast on iTunes, Spotify, iHeart radio, or wherever else you get your podcasts. Learn about TeamCLCC, an online life coach training program, at https://TeamCLCC.com.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep61: Game-Changing Moves For Coaching Business

Mon, 22 Mar 2021 04:04:00 -0700

Want to know about the game-changing moves that can move your coaching business forward? This episode is all about the shifts life coaches can make that will help them to gain momentum in their coaching businesses. It’s time to spend less time feeling stuck around the business end of things, so that you can do more of what you love: coach your clients.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep60: Favorite Coaching Exercises For Clients

Mon, 22 Mar 2021 04:03:00 -0700

Want to broaden your coaching exercises for clients? For this podcast episode, I tapped graduates of the Courageous Living Coach Certification for their suggestions on favorite coaching exercises for clients. Listen in and consider which ones you’ll utilize as you work with your own clients.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep59: Supporting Clients in the Messy Middle

Mon, 22 Mar 2021 04:02:00 -0700

When supporting clients in the messy middle, it’s easy to make resistance and other stuck spaces into a “problem” that must be “fixed”--but that’s exactly the work that we need to avoid if we want to truly support our clients in finding the gold in the messy middle, to start powerfully moving forward.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep58: Biggest Mistakes Coaches Make

Mon, 22 Mar 2021 04:01:00 -0700

Today on the podcast? We’re talking about the biggest mistakes coaches make that hold them back from feeling fulfilled in their coaching businesses. These mistakes aren’t intentional (of course) but it’s through becoming aware of these mistakes that coaches can course-correct and start feeling less stressed and more aligned, in their work.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep57: Goal-Setting For Coaches

Mon, 22 Mar 2021 04:00:00 -0700

Feeling overwhelmed by all the moving parts of your coaching business is pretty common for new and emerging coaches! In this podcast episode, I’m walking you through a process for setting annual goals for your coaching business, and setting quarterly goals that feed those larger annual goals.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep56: Being a life coach and author

Thu, 03 Sep 2020 15:17:00 -0700

Have you always wanted to write a self-help book? If you’re a coach, what will you need to keep in mind in order to make that happen? Today I’m talking about my experience of being a life coach and author (my book, The Courage Habit, came out in 2018 and was named a “top book on habits” by BookRiot), and I’m laying out some of the essentials that you’ll need in order to write and publish your own book.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep55: Identifying Client Stories and Narratives

Thu, 03 Sep 2020 15:13:40 -0700

Everything is a Story, and our clients can shape their lives based on the internal Stories and narratives they hold--and choose to change. Today’s episode looks at the line between getting too reductive with coaching (“Just change your story and you change your life, that’s all!”) and a more nuanced look at identifying client stories and narratives.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep54: Health and Wellness Coaching

Thu, 03 Sep 2020 15:09:30 -0700

Today I talk with Coach Valerie Tookes about the craft of health and wellness coaching. Specifically, we get into how we can help our clients break free from the diet industry paradigm, and choose health and wellness goals that are in alignment with who they truly are.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep53: Managing your Schedule

Thu, 03 Sep 2020 15:05:12 -0700

If you’re a coach who is trying to get your business up and going while also managing the rest of your life (perhaps even still working a salaried job), managing your schedule is going to need some attention. In this podcast episode, I’m sharing how I approached managing my schedule when I was a new/beginning coach, and how you can implement some of those strategies, too.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep52: Coaching and Intersectionality

Thu, 03 Sep 2020 14:55:31 -0700

What do coaching and intersectionality have to do with one another? A lot--because our clients are not just individuals showing up to the coaching session. Every client brings with them a host of intersections and ways that they interact with the wider world. As life coaches, we need to do our own work to recognize intersectional opportunities, so that we can hold space for our diverse clientele without bias or assumptions. This episode on coaching and intersectionality offers suggestions for how coaches can do this work, to better support their clients.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep51: Coaching When the World is In Crisis

Thu, 03 Sep 2020 14:48:37 -0700

Originally recorded during COVID, here's the truth-truth about coaching when the world is in crisis: people either feel totally overwhelmed about taking on clients, or, people feel totally overwhelmed because they’ve got SO many clients who are in need of coaching.

Yet there are opportunities, even during a crisis. For instance, LinkedIn named Coaching one of the top jobs people were pivoting to during the pandemic...so here’s how I suggest you approach coaching during COVID, to lessen the overwhelm.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep50: Authenticity with Clients

Sun, 24 Mar 2019 05:00:00 -0700

Authenticity with clients isn’t about having it all together—it’s about showing up real. In this episode of The Craft of Coaching, we’re diving into how to practice true authenticity as a life coach, especially in online spaces where pressure to appear “perfect” can run high.

We’re exploring the difference between oversharing and genuine vulnerability, and how to discern what’s helpful for your clients to see versus what’s still personal process. We talk about how to show up with integrity when you’re navigating your own life challenges, and why your humanity can be a powerful asset in your work—not something to hide.

If you’ve ever felt like you had to be “further along” to coach others, or like you couldn’t post unless you looked polished and pulled together, this episode offers mindset shifts to help you reconnect with your values and share from a grounded place. The truth is, your clients aren’t hiring a perfect person—they’re hiring someone who’s doing the work, too. Let’s normalize what it means to be a coach and a human being in progress.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep49: Working On Your Business vs In Your Business

Sat, 23 Mar 2019 05:00:00 -0700

There’s a big difference between working on your business and working in your business—and if you don’t make time for both, it’s easy to stall out. In this episode of The Craft of Coaching, we’re looking beyond daily to-do lists and exploring what it really means to work on your business as a life coach.

It’s tempting to stay caught up in the logistical grind—emails, scheduling, content, client sessions—but without stepping back to assess the bigger picture, you risk building something that doesn’t align with your values, energy, or long-term vision. We’re sharing how to recognize when you’ve slipped into maintenance mode, what it means to shift into intentional CEO energy, and how even small actions toward strategic planning can make a huge difference.

This episode isn’t a marketing blueprint or a productivity hack. It’s a reflection on the kind of business you want to build, and how to devote time to the structural growth that will sustain you. Whether you’re running your practice solo or slowly expanding your team, learning to work on your business is a skill every coach needs—and it starts with rethinking how you spend your time.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep48: Power of Commitment

Fri, 22 Mar 2019 05:00:00 -0700

The power of commitment is the single most overlooked factor that separates success from stagnation—in life, in your coaching business, and everywhere else that growth is calling. In this episode of The Craft of Coaching, we’re exploring what it really means to go all in. Not halfway. Not kind-of-trying. We’re talking about making a deep, steady, internal choice: I’m doing this.

We’ll walk through the subtle ways fear can masquerade as logic and keep you in a holding pattern. We’ll explore the difference between interest and commitment—and why one moves mountains while the other mostly moves to-do lists around. And if you’ve been hesitating to fully invest your energy into your coaching practice, this is the episode that asks you to check in, level up, and decide.

This isn’t about perfection, or hustle, or pushing through at all costs. It’s about reclaiming your agency. When you work with clients, your commitment to your work becomes a model for theirs. So if you’ve been stuck in maybe, it’s time to get to yes. Let’s talk about what becomes possible when you stop circling the edge—and commit.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep47: Getting Comfortable Showing Up Online

Thu, 21 Mar 2019 05:00:00 -0700

Getting comfortable with showing up online is one of the biggest challenges for new and emerging coaches. You want to grow your business. You want to connect with the people who need your work. But hitting “post” can feel like standing naked in the town square—and suddenly you’re second-guessing everything from your voice to your headshot.

In this episode of The Craft of Coaching, we’re exploring what it really takes to show up online with more ease and authenticity. We’re talking visibility, self-consciousness, and the inner narratives that keep coaches stuck in silence. If you’ve ever thought, “Who am I to be posting this?” or “What if no one cares?”—you’re not alone.

We’ll look at how to reframe your online presence as an act of service, not self-promotion. You’ll learn simple mindset shifts and real-world practices for building confidence and consistency in how you share your work. And we’ll explore how to stop performing and start connecting—so your presence online feels aligned, not exhausting.

This isn’t about perfect content or personal branding pressure. It’s about showing up in a way that’s real, resonant, and sustainable—for you and your future clients.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep46: Best Ways to Learn About Marketing

Thu, 21 Mar 2019 05:00:00 -0700

When it comes to building a successful coaching business, learning about marketing can feel overwhelming—and unfortunately, a lot of new coaches get sold the idea that the only path forward is a high-ticket marketing mastermind. That’s simply not true.

In this episode of The Craft of Coaching, we’re sharing the best ways to learn about marketing that don’t involve going into debt or chasing someone else’s formula. We’ll cover how to identify what actually matters for marketing success, what to prioritize when you have limited time or money, and how to build your confidence as you grow your visibility.

You’ll learn why understanding your client’s problem/solution is the single most essential piece of the puzzle, how to develop a message that resonates with the people you want to help, and how to avoid the perfectionism trap that stalls so many new coaches. If you want to market with integrity and clarity—without the hype—this episode is for you.

Whether you’re just starting your life coaching business or returning to the basics with a clearer vision, we’re offering grounded, practical ways to start learning about marketing right now. No gimmicks. Just what works.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep45: CLCC is ICF-Accredited

Wed, 13 Mar 2019 05:00:00 -0700

In the coaching industry, accreditation matters. That’s why the Certified Life Coach Collective (CLCC) chose to become an ICF-accredited program—and in today’s episode, we’re sharing exactly why that decision was so important.

We’ll break down what it actually means for a life coach certification program to be accredited by the International Coaching Federation (ICF)—and why that distinction matters when you’re choosing your training. We’ll also offer a candid look at how some programs mislead potential coaches by saying they’re “accredited,” when in fact, they only offer CCEs (continuing coach education) or CEUs (continuing education units), which don’t qualify you for an ICF credential.

If you’re serious about becoming a professional coach and want training that meets global standards of excellence, ICF accreditation is one of the most widely respected benchmarks in the industry. It ensures that your training covers the ICF Core Competencies, includes mentoring, and prepares you for real-world coaching—not just theory.

We’re proud that CLCC is now ICF-accredited. And whether you train with us or another provider, this episode will help you ask the right questions and make an informed decision about your future as a coach.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep44: Helping Clients Navigate Big Life Transitions

Mon, 11 Mar 2019 05:00:00 -0700

Helping clients navigate big life transitions is a core part of what most life coaches will do—again and again. Whether the transition is wanted (a new career, a big move, a fresh start) or unwanted (a breakup, a job loss, an identity shift), the emotional toll can leave clients feeling overwhelmed, stuck, or disoriented.

In this episode, we’re inviting you to put yourself in your client’s shoes. When was the last time you faced a major life transition? How did you show up for yourself—and what do you wish you’d had more of? By reflecting on your own experiences, you’ll gain insight into how to support your clients with more empathy, clarity, and practical tools.

We’ll explore how coaching during transitions isn’t about rushing someone toward resolution. It’s about slowing down, helping them be with the uncertainty, and identifying the strengths and strategies that can carry them through. You’ll walk away with ideas for coaching questions and approaches to help clients find meaning, reclaim agency, and stay grounded—especially when everything else is changing.

If you want to support your clients through change with more confidence and connection, this episode will help you get there.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep43: Self-coaching and working on yourself

Sun, 10 Mar 2019 07:00:00 -0700

Once you’ve finished your life coach training, your focus naturally shifts to helping others—your clients. But what about you? Self-coaching and working on yourself are essential practices that every life coach needs to prioritize, not just for personal growth but for deepening your capacity to serve others.

In this episode, we’re diving into what self-coaching really means and how to build a consistent practice of applying the very tools you use with clients to your own life. We’ll explore how working on yourself doesn’t require having it all figured out—it means staying in active dialogue with your growth edges, being honest about where you’re stuck, and choosing to move forward with intention and integrity.

We’ll also unpack why ongoing personal development isn’t optional if you want to be an effective coach. When you’re committed to self-coaching, you don’t just model personal transformation—you embody it. You become someone who leads from experience, not just theory.

Whether you’re just starting out or years into your coaching journey, this conversation will support you in creating a deeper relationship with yourself—and from there, every coaching session you lead becomes even more impactful.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep42: What to tell your job after becoming a coach

Sat, 09 Mar 2019 06:00:00 -0800

Most new life coaches don’t quit their day jobs the moment they graduate from coach training—and they shouldn’t have to. But once you’ve earned your life coach certification and you’re stepping into your new identity, a common question comes up: What do I tell my boss, manager, or team at work now that I’m a coach?

In this episode, we’re exploring the nuances of what to tell your job after becoming a coach. We look at different situations—whether you love your salaried job and plan to stay, whether coaching feels like your eventual exit strategy, or whether you’re not quite sure how your day job and coaching identity coexist.

We’ll also touch on the personal and professional implications of coming out as a coach in environments that might not understand coaching—or might even feel threatened by it. You’ll leave with some grounded guidance on what to say (and what not to say), how to protect your energy, and why your coaching work doesn’t need to be validated by your coworkers to matter.

This is a must-listen if you're wondering how to navigate the transition between coach training and the workplace world you’re still a part of.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep41: Continuing education for life coaches

Fri, 08 Mar 2019 06:00:00 -0800

We’re diving into why continuing education and self-coaching are foundational to your growth as a life coach—long after you’ve completed coach training. In this episode, we break down how to use self-coaching as a tool for personal and professional development, so you’re not just helping clients navigate change—you’re doing the work yourself.

We also share strategies for choosing the right continuing education resources that will truly elevate your coaching skills without wasting time or money. If you’re committed to staying sharp, self-aware, and in integrity with your work, this episode will help you stay on that path.

Continuing education and self-coaching aren’t optional—they’re what make you a great coach.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep40: What to do AFTER you have your life coach certification

Thu, 07 Mar 2019 06:00:00 -0800

Okay, you’ve got your life coaching certification and finished life coach school--now what? It’s natural to feel overwhelmed by building your business and figuring out marketing as you step into your new career. This podcast episode breaks down the essential things to focus on when you’re figuring out what to do after you’ve got your life coach certification.

Learn more and get bonus resources at https://TeamCLCC.com/begin

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep39: How to explain life coaching to someone

Wed, 06 Mar 2019 06:00:00 -0800

In this episode of The Craft of Coaching, we're looking at how to clearly and confidently explain life coaching to anyone—whether it’s a curious friend, a potential client, or a skeptical relative.

You’ll learn:

How to talk about the difference between coaching and therapy
What to say when someone says, “Can’t you just talk to a friend?”
How to handle skeptics and dismissive comments
How to describe the actual skill set of a coach

This isn’t about marketing—it’s about standing in your profession with clarity and pride.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep40: After your life coach certification

Tue, 05 Mar 2019 21:00:00 -0800

What do you really do after your life coach certification? Today we're walking through the post-certification terrain that so many new coaches find overwhelming. You’ve finished training—but you’re not yet full-time. You’re building a business—but you’re unsure how to market yourself. You want momentum—but you’re stuck between hiding out and burning out.

Get practical strategies for staying consistent with your coaching goals, including how to market yourself in a way that aligns with your strengths, how to avoid costly mistakes, and how to pace your growth with integrity. This episode tackles the inner critic, post-certification identity shifts, and the importance of building resilience through rest and action.

Whether you're a recent graduate or a few months into your coaching journey, you'll walk away with clarity and renewed motivation to create a fulfilling coaching practice—your way.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep38: Helping clients have more fun

Tue, 05 Mar 2019 06:00:00 -0800

In this episode of The Craft of Coaching, we explore a powerful but often overlooked tool in coaching: fun.

Too often, coaching focuses solely on problems—and while that’s valid, it’s not the full picture. Clients can experience struggle and still access joy. In fact, integrating fun into the coaching process often amplifies transformation.

In this episode, let's get into:

What “fun practices” between sessions can look like
The danger of making personal growth all work and no joy
How to hold clients accountable without killing the spark

Whether you're a coach or simply navigating your own growth, this episode offers practical, heartfelt ways to reclaim joy as part of the process.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep37: Respectful Client Boundaries

Mon, 04 Mar 2019 06:00:00 -0800

In this episode of The Craft of Coaching, we explore what it really means to hold respectful client boundaries—especially when a client is suffering.

We’re not talking about the obvious boundary violations. We’re talking about the subtle, everyday moments where care becomes caretaking, where presence turns into fixing, and where empathy crosses into codependence.

Let's break down:

Why trying to “rescue” clients from suffering can undermine their growth
How to reflect on and reset boundaries with grace
Why boundaries increase client agency and trust

Whether you’re a new or experienced coach, this episode invites you into the deeper work of honoring client process—and your own.

For more coaching support and ethical guidance, visit TeamCLCC.com.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep36: Essential life coach skills

Sun, 03 Mar 2019 06:00:00 -0800

What are the essential life coach skills that every coach needs? Often, coaches know that something powerful is happening in their sessions, but they don’t necessarily have the ability to define or describe what the skills are. In this episode, I’m breaking them down and describing each one--and this episode is a great refresher for coaches who know that there’s wisdom in revisiting the basics!

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 35: Why you shouldn’t quit

Fri, 01 Mar 2019 21:53:34 -0800

In this episode of The Craft of Coaching, I'm sharing a fiery, honest, and deeply personal message about why you shouldn’t quit on your dream of becoming a life coach—even when it gets hard.

Let’s face it: the early years of coaching are tough. You'll question everything. You’ll wonder if you're cut out for it. You’ll run into money stress, self-doubt, and marketing overwhelm. But quitting? That's not the answer.

This episode is a rallying cry for anyone doubting their path. You’ll hear why temporary discomfort is not a reason to walk away, why your skill set is more valuable than you think, and how marketing is a learnable tool—not a mystery.

If you’ve ever asked, “Should I keep going?”—this one’s for you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 34: Helping clients embrace the inner critic

Fri, 01 Mar 2019 21:51:17 -0800

In this episode of The Craft of Coaching, we explore how life coaches can support clients in embracing—not battling—their inner critic. Too often, we’re taught to avoid, placate, or attack the critical inner voice. But what if that voice isn’t something to silence, but something to understand?

Drawing from the psychology behind The Courage Habit and evidence-based practices like Narrative Therapy and DBT, I'm offering a framework for helping clients relate to the inner critic as a wounded part of the self.

This episode provides coaches with actionable strategies to shift clients out of self-judgment and into deeper self-awareness. Learn how to help clients listen without attachment, reframe limiting stories, and reclaim agency from the critic’s grip.

Whether you're new to coaching or an experienced practitioner, this conversation will deepen your understanding of emotional resilience and the craft of transformative coaching.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 33: Focus your business priorities and be less busy

Fri, 01 Mar 2019 11:00:00 -0800

Do you love coaching, but feel intimidated by the idea of full-on entrepreneurship or scaling your business?

In this episode, I’m talking to those coaches who know they feel intimidated by the idea of entrepreneurship: it’s time to focus your business priorities and be less busy. But where do you start?

You'll learn efficient and implementable ideas for how to focus your business priorities, including what to focus on first--and no, you don't need a high-priced mastermind to do it.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 32: Helping clients take action

Fri, 01 Mar 2019 10:00:00 -0800

Sometimes clients need help taking action--they over-intellectualize, or think that they're taking big steps when they're really making a project out of their growth.

So, how can you as a coach help clients to take action in ways that are aligned with who they are and their values? How can you help clients take action in ways that stretch their current capacity while making them more resilient?

That's what we're diving into in today's episode on how to help clients take action more easily (and there are some gems for you, too, to help yourself see actionable results in your own life).

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 31: Adopting a Growth Mindset

Fri, 01 Mar 2019 09:00:00 -0800

Here’s something important for every coach to know about themselves: are you adopting a growth mindset?

If you’re not, it could keep you--and your clients--from moving forward in the was that you want to. Carol Dweck's theory of a growth mindset reveals that when we think our abilities and capacity are innate and unchangeable, we're less likely to make progress.

What if you're coaching clients who fundamentally believe that they can't change, and you don't even realize it? That's the power of understanding what a growth mindset is and how to adopt it so that you (and your clients) are more likely to grow in the ways they want to grow.

(There’s a special message in here, as well, for any coach who has felt discouraged lately around how her coaching practice is evolving!)

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 30: Self-Care for Life Coaches

Fri, 01 Mar 2019 08:00:00 -0800

Whether you’re just starting or you’re a seasoned coach, you need self-care practices just as your clients do. Self-care for life coaches encompasses a shift in mindset and some specific strategies that can bring more ease to your coaching practice. Other resources mentioned include the Coaching Blueprint digital marketing program, Dubsado, and my new book, The Gift of Coaching by Kate Swoboda (search on Amazon).

Learn more about the Courageous Living Coach Certification at https://TeamCLCC.com .

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 29: Step in to your moxie with Alexia Vernon

Fri, 12 Oct 2018 13:35:39 -0700

What does it really mean to step into your moxie—and how can coaches support their clients in doing the same?

In this episode of The Craft of Coaching, Kate Swoboda sits down with leadership expert, speaker, and author Alexia Vernon to explore how coaches can help clients amplify their voice, visibility, and influence—both personally and publicly. Drawing from her acclaimed book Step Into Your Moxie, Alexia shares how to shift the inner patterns that keep women playing small and how to help clients name what they want, claim their power, and use their voice with courage.

They unpack why silence is a vital coaching skill, how to navigate client resistance with compassion, and how public speaking becomes a tool of empowerment—not performance. Alexia also shares her “new paradigm for feminism,” blending social justice and self-development, and speaks candidly about the intersection of burnout, self-care, and reclaiming personal agency.

Whether you're working with high-achieving clients, burned-out changemakers, or someone just starting to own her voice, this episode offers insight and strategy for coaches who want to create truly transformational change.

Step into your moxie—and help your clients do the same.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep28: Building Confidence As a Coach

Tue, 04 Sep 2018 07:05:00 -0700

Wondering how to build confidence as a coach—especially when your own life feels less than perfect? You’re not alone. In this episode of The Craft of Coaching, we're tackling the myth that coaches must have it all figured out before they can help others.

Using relatable examples (like doctors who get sick or teachers with struggling kids), we reframe what readiness really means: integrity, yes—but not perfection. Let's explore the difference between a life that’s messy (which is normal) and one that’s in active chaos, and why self-awareness—not spotless circumstances—is the true foundation of confident coaching.

You’ll hear why confidence isn’t a finish line you cross, but a practice you return to again and again. We're sharing practical tips for building confidence through real-life coaching, embracing imperfection, and trusting your ability to course-correct. (Kate also gets honest about her own early podcast missteps—and how showing up anyway became its own kind of success).

If you’ve been holding back because you think you need to feel 100% ready, how to build confidence as a coach is the permission slip and pep talk you didn’t know you needed.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep27: Somatic Coaching

Tue, 04 Sep 2018 07:04:00 -0700

What exactly is somatic coaching—and how is it different from traditional coaching approaches?

In this episode of The Craft of Coaching, we break down the fundamentals of somatic coaching, a modality that invites the body into the coaching conversation. While traditional coaching often focuses on thoughts, goals, and mindset shifts, somatic coaching asks: What does your body know? What signals is it sending? What’s happening beneath the surface of your thoughts?

Kate Swoboda explores how somatic approaches like Hakomi, Process Work, and the Strozzi Method help clients access insight through body-based awareness. You'll hear how sensations like tight shoulders or a churning stomach can point to emotional truths—and how simple techniques like breathwork, movement, or wrapping in a blanket can shift internal states and create clarity.

We also dive into when and how to use somatic techniques ethically, including red flags to watch for and when to refer clients out for trauma healing.

Whether you're curious about integrating somatic work into your coaching or simply want to understand it better, this episode of somatic coaching offers a grounded, ethical, and insightful introduction to a transformative way of working with clients.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep26: Multi-potentialite Coaching with Sarah Silvas

Tue, 04 Sep 2018 07:03:00 -0700

What if you don’t want to “niche down”? What if your strength as a coach is your curiosity, creativity, and desire to do all the things? In this episode of The Craft of Coaching, we dive into multi-potentialite coaching—the unique challenges and powerful potential of coaches who are wired to pursue multiple passions.

Kate Swoboda sits down with a fellow multi-passionate coach to explore what it means to embrace your love of variety instead of constantly trying to tame it. From childhood curiosity to career pivots, they talk about what it’s like to be someone who thrives on learning, creating, and pivoting—and the pressure to “just pick one thing” that often leads to burnout or shame.

You’ll hear how structure, intentionality, and self-awareness are essential for making a multi-potentialite life work—without spinning out or succumbing to shiny object syndrome. They also discuss delegation, energy management, and the discipline it takes to turn your buffet of ideas into sustainable momentum.

If you’ve ever felt “too much” for wanting to do more, this episode of multi-potentialite coaching will help you reframe your path as powerful—not scattered.

Because your many callings aren’t a liability—they’re a gift.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep25: Coaching for Introverts with Lisa Chartrand

Tue, 04 Sep 2018 07:02:00 -0700

Think that you're too introverted to become a coach? Lisa Chartrand would disagree. Coaching for introverts isn’t about “fixing” introversion—it’s about honoring it as a powerful way of being.

In this episode of The Craft of Coaching, Kate Swoboda interviews Certified Life Coach Collective graduate and leadership team member Lisa Chartrand of She Lives Red. Together, they explore how introverts can thrive as coaches and clients, embracing their natural wiring instead of feeling like they need to be louder, bolder, or more extroverted to succeed.

Lisa shares her personal journey of shedding societal expectations—like being told to “come out of her shell”—and how life coaching helped her reconnect with her true self. From growing up with messaging that introversion was a weakness, to creating a brand that celebrates quiet strength, Lisa walks us through how claiming her identity as an introvert became a catalyst for transformation.

You’ll hear insights on common misconceptions about introverts, how coaching can support highly sensitive people, and why introverted coaches are uniquely positioned to offer deep, thoughtful presence.

Whether you're an introverted coach, coach-curious, or want to better support introverted clients, Coaching for introverts is a must-listen—and a reminder that power doesn’t always shout. Sometimes, it listens deeply and lives vividly.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep24: The Gift of Coaching

Tue, 04 Sep 2018 07:01:00 -0700

In this episode of The Craft of Coaching, Kate shares an exciting announcement: she’s written a new book—The Gift of Coaching.

This book is a bold response to the widespread misunderstandings about the coaching industry—misconceptions about qualifications, ethics, legitimacy, and what coaching really is. What sparked it? A podcast where startup founders (with no formal credentials themselves) dismissed coaching with a condescending wave. That irony lit a fire.

Kate unpacks the deeper issue: coaching is often unfairly compared to therapy or judged by its worst examples—while other industries are given the benefit of the doubt. She speaks candidly about how her dry, academic therapy training lacked the vibrancy and aliveness she later found in coach training—and how Irvin Yalom’s The Gift of Therapy helped shape her values as a coach.

The Gift of Coaching challenges clichés like “coaching is only about the future,” while advocating for a deeper, more present-centered approach that integrates systems thinking and social awareness. Kate argues that coaching has the potential to become a powerful paraprofessional support to therapy—like community health workers in medicine—if coaches lead with integrity.

This episode is a call to action and a reclaiming of what the gift of coaching truly is.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep23: Uncoachable Clients and Client Resistance

Tue, 04 Sep 2018 07:00:00 -0700

Every coach eventually encounters it: the client who says they want change… but pushes back at every turn. In this episode of The Craft of Coaching, we dig into the messy, misunderstood territory of uncoachable clients and client resistance—what it really means, what’s actually happening under the surface, and what you can do about it.

Is the client truly “uncoachable,” or is their resistance an invitation to shift how you’re holding the space? We explore how to identify resistance early, how to distinguish between sabotage and self-protection, and why labeling a client as “difficult” is often a missed opportunity for deeper coaching.

You’ll get specific strategies for re-establishing safety, clarifying agreements, and checking your own coaching bias. Plus, we’ll talk about the subtle ways coaches unintentionally escalate resistance—and what to do instead.

If you’ve ever felt stuck, frustrated, or unsure how to move forward with a client who keeps hitting walls, this episode will help you see resistance not as a barrier, but as part of the breakthrough.

Uncoachable clients and client resistance are not the end of the road. They’re the beginning of a new layer of mastery.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep22: Powerful Group Coaching

Tue, 04 Sep 2018 06:59:00 -0700

What makes powerful group coaching truly work? Spoiler alert: it’s not about being the most charismatic coach in the room or controlling every dynamic. In this episode of The Craft of Coaching, we unpack what it really takes to lead transformative group experiences that support deep connection, insight, and change.

You’ll learn why some groups “click” while others fizzle, and how to create conditions for trust and co-creation—without defaulting to a top-down, guru-style model. We explore the most common group coaching challenges: resistance, projection, disengagement—and how to meet them with grounded, skillful leadership.

We’ll also talk about the psychology of group behavior, how to normalize discomfort without shaming, and why setting expectations from the start (especially around things like perfectionism, vulnerability, and participation) creates the foundation for growth.

If you’ve ever felt uncertain about how to navigate a group that’s not gelling—or you want to elevate your facilitation from good to powerful—this episode is full of insights you can apply immediately.

Powerful group coaching isn’t about control. It’s about courageous leadership, deep listening, and trusting the process.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 21: What Experienced Coaches Know

Wed, 09 May 2018 15:03:04 -0700

What experienced coaches know can’t always be found in a textbook—it’s earned through real-world practice, client conversations that don’t go as planned, and the inner work of staying grounded when things get messy. In this episode of The Craft of Coaching podcast, we explore the essential mindset shifts and deeper truths that experienced coaches understand—and why new coaches often miss them.

If you’re just getting started in your coaching journey, this episode offers a behind-the-scenes look at what actually changes as you become a more seasoned coach. From embracing silence instead of rushing to fix, to building confidence through exposure instead of perfection, we’re talking through the unspoken wisdom that only time and practice can teach.

You’ll learn why emotional resilience is just as important as coaching skills, how your presence is more powerful than any tool, and why being useful matters more than being liked. Whether you’re brand-new or building momentum, this episode will help you trust the process—and yourself.

Tune in and discover what experienced coaches know that can help you grow faster, coach deeper, and build a practice that truly reflects your values.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep20: Become a Coach (while being a mom)

Wed, 14 Mar 2018 12:33:24 -0700

Becoming a coach while being a mom comes with its own unique set of challenges—and possibilities. In this episode of The Craft of Coaching podcast, we get honest about what it looks like to step into your coaching identity while also raising kids, managing a household, and navigating the emotional labor that so often comes with motherhood.

We’re not here for sugarcoating or unrealistic productivity hacks. Instead, we’re talking about how to build a sustainable coaching practice that honors your energy, your caregiving responsibilities, and your dreams. You’ll hear reflections on how to handle guilt, carve out space for your growth, and challenge the myth that you need to have it “all figured out” before you start.

Whether you’re a full-time mom with a dream of becoming a life coach, or already balancing clients with after-school pickups, this episode offers encouragement, clarity, and permission to do it your way.

If you’ve been asking yourself how to make it all work—how to keep your identity alive while supporting others—this episode is for you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep19: Finding your Coaching Niche

Wed, 14 Mar 2018 12:22:55 -0700

If you've been stressing about finding your coaching niche, you're not alone. Many new coaches feel pressure to define exactly who they serve and how—before they’ve even fully developed their coaching voice. In this episode of The Craft of Coaching podcast, we explore a different approach to finding your coaching niche—one that’s grounded in curiosity, experimentation, and trusting the process.

Instead of locking yourself into a niche too early, we’ll talk about why it’s actually more powerful to stay open while you build your skills and confidence. You’ll learn how to recognize the signs of a niche that fits, how to avoid choosing a niche based on fear or trends, and why your most aligned clients often emerge after you’ve done the deeper work on yourself.

We’ll also share the mindset shifts that help you coach more freely—whether you’re focused on career transitions, personal growth, or something totally outside the mainstream. Finding your coaching niche isn’t about getting it perfect—it’s about letting your work evolve alongside you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep18: Helping Clients Change Habits

Wed, 14 Mar 2018 12:18:26 -0700

If you've coached for more than five minutes, you've probably heard a version of this:
“I know what I should be doing… I just don’t do it.”

In this episode of The Craft of Coaching, we’re diving into the art (and science) of helping clients actually change their habits. Because knowing what you want to change is one thing—but sticking with that change? That’s where most people get stuck.

We’ll explore what gets in the way of habit change and how to support clients in creating sustainable shifts—without relying on willpower or perfectionism. I’ll share practical coaching strategies that help clients understand the why behind their habits, identify what’s keeping them stuck, and design new behaviors that actually fit their lives.

We’ll also talk about how to gently disrupt all-or-nothing thinking, how to work with resistance when it shows up (because it always does), and how to anchor new habits in deeper values and motivations.

This episode is full of real talk and actionable tools you can bring into your sessions right away—so you can support clients in making meaningful, lasting changes that go beyond just checking boxes.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep17: Group Coaching How To

Wed, 14 Mar 2018 12:14:24 -0700

Group coaching can be one of the most powerful—and profitable—ways to support clients. But if you’ve only ever worked one-on-one, the idea of running a group can feel… intimidating. How do you create a safe space for multiple people at once? How do you balance structure with spontaneity? And what if someone dominates the conversation—or says nothing at all?

In this episode of The Craft of Coaching, we’re talking all about how to confidently run group coaching sessions. I walk you through the key elements that make group coaching work: from setting expectations and creating group agreements, to designing sessions that serve both individual insight and collective momentum.

We’ll also cover practical strategies for handling common challenges—like managing different personalities, navigating emotional moments, and keeping the group focused without feeling overly rigid or scripted.

Whether you're thinking about adding group coaching to your offerings or want to improve your facilitation skills, this episode gives you the foundation for creating transformational group experiences that feel dynamic, grounded, and truly connected.

Because when done well? Group coaching isn’t just efficient—it’s expansive for everyone involved.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep16: What Ethical Coaching Really Looks Like

Wed, 14 Mar 2018 12:08:43 -0700

Let’s talk about ethics—because being a great coach isn’t just about asking powerful questions or helping people set goals. It’s also about showing up with integrity, honoring boundaries, and knowing how to navigate the messy, complex moments that inevitably arise when you’re doing deep work with others.

In this episode of The Craft of Coaching, we’re exploring the ethical side of coaching. What does it mean to “stay in your lane” as a coach? How do you recognize when something is outside your scope? What are the common ethical pitfalls new coaches often overlook—and how can you avoid them?

We’ll talk about how to handle situations like emotional intensity in sessions, a client asking for advice, or when you suspect coaching may not be what someone actually needs. I’ll also share why ethical grounding isn’t about rigid rules—it’s about being in right relationship with your clients and your own role.

If you care about coaching as a craft—something that calls for discernment, compassion, and professionalism—this episode is for you. Let’s root your practice in clarity and care, so you can serve others with confidence and integrity.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep15: Do coaches need certification?

Thu, 28 Sep 2017 12:25:51 -0700

If you’re thinking about becoming a life coach, one of the first questions that probably comes up is: Do I need a certification? It’s a good question—and one that doesn’t have a one-size-fits-all answer.

In this episode of The Craft of Coaching, I explore the nuanced truth about coach certification. I break down the difference between legally required credentials (spoiler: there aren’t any in most places), what clients actually care about when hiring a coach, and how to determine whether certification is the right next step for you.

We’ll look at when certification is worth the time, money, and effort—and when it might not be necessary, depending on your goals. I also offer my perspective on how certification supports the craft of coaching itself, beyond just professional credibility.

This episode is designed to help you make an informed, empowered decision—whether you're still exploring coaching as a possibility or trying to figure out which training path makes the most sense for your future.

Because at the end of the day, becoming a great coach isn’t about checking boxes. It’s about integrity, skill, and a deep commitment to doing transformational work.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep14: What's the average life coach salary?

Thu, 28 Sep 2017 12:20:24 -0700

Let’s talk numbers. In this episode of The Craft of Coaching, we’re diving into one of the most common questions aspiring coaches ask: What do life coaches actually earn?

Whether you're thinking about coaching as a side gig, a bridge into more meaningful work, or a full-time business, it's important to understand the financial landscape. But here’s the truth: the answer isn’t as simple as a single number. Average salary data for coaches varies widely depending on experience, business model, niche, location, and how you choose to structure your practice.

In this episode, I break down what the research says about average coach income and the factors that influence those numbers. We’ll explore how new coaches typically get started, what income looks like in the early stages, and how successful coaches grow their earnings over time.

You’ll also hear some of my own thoughts on what it really takes to make a sustainable income as a coach—and why focusing on impact and alignment can ultimately lead to greater income than chasing the numbers alone.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep13: Paula Jenkins - Helping Clients Find Joy

Thu, 28 Sep 2017 12:15:29 -0700

How do you stay committed to coaching through life’s twists and turns? In this episode of The Craft of Coaching, I talk with Paula Jenkins—coach, podcast host, and graduate of the Certified Life Coach Credential Program—about navigating the long game of a coaching career.

Paula shares how she’s stayed grounded through career pivots, personal challenges, and evolving passions while continuing to serve clients with heart.

We explore the role of creativity, resilience, and self-trust in building a coaching practice that can grow and change with you. If you’re in it for the long haul, this conversation will remind you why it’s worth it.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep12: Lara Heacock and executive coaching

Thu, 28 Sep 2017 12:00:00 -0700

What happens when you bring radical self-kindness into your coaching—and your business? In this episode of The Craft of Coaching, I sit down with Lara Heacock, a leadership coach and graduate of the Certified Life Coach Credential Program, to talk about how she’s built a practice rooted in compassion, clarity, and real-world impact. Lara shares how she balances coaching with a corporate role, the importance of boundaries, and why kindness is a powerful business strategy.

If you’re wondering how to grow a coaching practice without burnout—or bending yourself out of shape—Lara’s grounded, heart-centered approach is exactly what you need to hear.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep 11: Liz Applegate on helping clients change

Thu, 28 Sep 2017 11:45:00 -0700

What does it look like to build a coaching practice that reflects your life stage, values, and voice? In this episode of The Craft of Coaching, I talk with Liz Applegate, a Certified Life Coach Credential Program graduate, about how she’s created a coaching business that feels true to who she is—midlife, thriving, and deeply committed to helping others navigate change.

We explore how Liz found clarity on her niche, built confidence as a coach, and embraced imperfect action along the way. Her story is a testament to what’s possible when you lead with authenticity and trust your unique path into coaching.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep10: Julie Houghton on client session focus

Thu, 28 Sep 2017 11:42:01 -0700

What does it really take to trust your path as a coach—even when it feels uncertain? In this episode of The Craft of Coaching, I talk with Julie Houghton, a graduate of the Certified Life Coach Credential (CLCC) Program, about her journey into coaching and the courage it took to claim her identity as a coach.

Julie shares how she moved through imposter syndrome, found her voice, and began working with clients in a way that felt grounded and real. If you’ve ever questioned whether you’re “ready,” Julie’s story offers encouragement, honesty, and a powerful reminder: you don’t have to wait to begin.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep9: Laura Simms : Craft of Coaching

Thu, 28 Sep 2017 11:23:26 -0700

What happens when you stop chasing a dream job—and start creating meaningful work on your own terms? In this episode of The Craft of Coaching, I talk with Laura Simms, career coach and creator of Your Career Homecoming, about how she built a coaching business that’s both purposeful and profitable.

We dig into the realities of narrowing your niche, staying aligned with your values, and trusting your own voice in a noisy online world. Laura shares the mindset shifts and business choices that helped her grow with integrity. If you’re craving clarity and direction as a coach, this is for you.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep8: Andrea Scher of Superhero Life

Thu, 28 Sep 2017 11:08:17 -0700

What does it mean to live—and coach—with a sense of wonder? In this inspiring episode of The Craft of Coaching, I sit down with Andrea Scher, author of Wonder Seeker and longtime coach, to talk about creativity, courage, and building a coaching practice rooted in authenticity.

We explore Andrea’s journey from artist to coach, how she built a thriving business without compromising her values, and the role of wonder in personal transformation.

If you’re craving a coaching path that’s vibrant, soulful, and true to who you are, this conversation is a must-listen.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep7: What it's REALLY like to be a coach

Thu, 07 Sep 2017 12:54:40 -0700

What’s it really like to be a coach—not just the Instagram version? In this episode of The Craft of Coaching, we pull back the curtain on the day-to-day reality of running a coaching practice.

From the emotional highs of breakthroughs to the quiet, unglamorous behind-the-scenes work, you’ll hear the truth about what this career actually involves.

We’ll talk about the unexpected challenges, the moments of deep fulfillment, and what it means to hold space for others while managing your own growth. If you’re wondering whether coaching is your path, this is the episode to ground your decision.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep6: Coaching the Whole Person: Craft of Coaching Podcast

Mon, 15 May 2017 21:37:43 -0700

Great coaching goes beyond surface-level goals—it's about coaching the whole person. In this episode of The Craft of Coaching, we dive into what it really means to hold space for clients as complex, layered human beings.

You’ll learn why focusing only on “performance” or “outcomes” limits transformation, and how to support clients in a deeper, more integrated way.

We’ll talk about honoring the emotional, relational, and internal shifts that fuel real change. If you want your coaching to be powerful, present, and human-first, this episode is essential listening.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep5: Becoming a great life coach: Craft of Coaching Podcast

Mon, 15 May 2017 21:36:16 -0700

What actually makes a great coach? In this episode, we go beyond marketing claims and look at the real qualities that define masterful coaching. You’ll learn why presence matters more than polished scripts, and how skills like deep listening, curiosity, and courage can transform your sessions.

We’ll also explore what great coaches don’t do—and how to keep growing without the pressure to be perfect. If you care about being a powerful, ethical, and effective coach, this episode is your foundation. Becoming great isn’t about having all the answers—it’s about how you show up.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep4: Going Deeper With Clients : Craft of Coaching Podcast

Mon, 15 May 2017 21:35:01 -0700

Want to move beyond surface-level coaching and create real transformation? In this episode of The Craft of Coaching, we explore what it takes to go deeper with clients—ethically, effectively, and with care. You’ll learn how to ask more powerful questions, recognize when a client is ready for deeper work, and hold space for meaningful exploration without pushing or overstepping.

We also talk about how to build the trust and presence required for transformational coaching. If you want your sessions to go beyond goal-setting and into the heart of lasting change, this episode will show you how.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep3: Carl Rogers and Building Client Trust : Craft of Coaching Podcast

Mon, 15 May 2017 21:33:39 -0700

Trust is the foundation of every powerful coaching relationship—and Carl Rogers knew it. In this episode of The Craft of Coaching, we explore how the core principles of Rogers’ humanistic psychology can elevate your coaching practice.

You’ll learn why empathy, unconditional positive regard, and congruence aren’t just therapy tools—they’re essential for coaching, too.

We’ll talk about how to create a space where clients feel truly seen and safe enough to explore change. If you want to build stronger, more authentic client relationships, this episode offers both timeless wisdom and practical takeaways you can start using right away.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep2: How Life Coaches Make Money: The Craft of Coaching Podcast

Mon, 15 May 2017 21:32:09 -0700

Wondering how coaches actually make money—and how you can, too? In Episode 2 of The Craft of Coaching, we’re getting real about the business side of coaching.

From the myths that keep new coaches stuck to the models that actually work, you’ll learn how successful coaches generate income doing meaningful work. We’ll explore pricing, packages, and what it really takes to build a sustainable coaching practice.

Whether you’re dreaming about a side hustle or planning a full-time leap, this episode will give you clarity, strategy, and a grounded look at what’s possible when you take your craft seriously.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep1: Becoming a Coach : The Craft of Coaching Podcast

Mon, 15 May 2017 21:30:03 -0700

Thinking about becoming a coach, but overwhelmed by your options? In this first episode of The Craft of Coaching, we break down exactly what it means to join an accredited coach training program—and how to avoid getting pulled into hype-heavy, underwhelming alternatives.

You'll learn what separates legitimate programs from marketing spin, why certification matters (and when it doesn’t), and how to choose a path that aligns with your values.

If you’re serious about becoming a coach, this episode will help you make an informed, confident decision about your next step.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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