Inside the Brand Experience Fri, 10 Jul 2026 03:52:32 -0400 https://ivcpodcast.buzzsprout.com en-us © 2026 Inside the Brand Experience yes 90fce2e9-6229-5171-92e3-1aeb586a5ef0 Invision episodic false Welcome to Inside the Brand Experience podcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com

]]> Buzzsprout (https://www.buzzsprout.com) Invision https://storage.buzzsprout.com/kgx44n9fcnxkx537nvd57m3hfrug?.jpg Inside the Brand Experience https://ivcpodcast.buzzsprout.com The future of experience design The future of experience design Participation is no longer enough.

Today’s audiences expect more than a front-row seat, they want a voice in the experience itself. As attention spans shrink, technology becomes invisible, and new generations redefine engagement, brands face a critical challenge: how do you create experiences people don’t just attend, but actively shape?

In this episode of Inside the brand experience, host Robb Trost, Senior Director of Business Development at Invision, is joined by members of Invision’s creative team—Rob Deal, Executive Creative Director, John Edgington, Creative Director, and Kat Tischler, Creative Director—to explore The future of experience design.

Drawing from insights shared during their panel at PCMA Convening Leaders, the team unpacks the forces reshaping audience expectations, from the rise of neurodiversity and generational shifts to the growing role of AI and emerging technologies. Together, they examine why empathy has become a competitive advantage, why authenticity matters more than spectacle, and how brands can create experiences that invite audiences to become co-creators rather than passive participants.

Through real-world examples and candid perspectives, they share how the most effective experiences are designed not around technology, but around people, and why designing for a wider range of needs often creates better outcomes for everyone.

Key insights you'll learn:

  • Why the future of experience design may have less to do with technology and more to do with empathy.
  • How Millennials and Gen Z are redefining engagement by expecting agency, personalization, and opportunities to co-create experiences.
  • Why the most impactful technology disappears into the background, allowing authentic human connection and storytelling to take center stage.

Whether you're an experiential marketer, event strategist, or brand leader, this episode will challenge the way you think about audience engagement and reveal how the brands that win tomorrow will be the ones that design for people first.

]]> Participation is no longer enough.

Today’s audiences expect more than a front-row seat, they want a voice in the experience itself. As attention spans shrink, technology becomes invisible, and new generations redefine engagement, brands face a critical challenge: how do you create experiences people don’t just attend, but actively shape?

In this episode of Inside the brand experience, host Robb Trost, Senior Director of Business Development at Invision, is joined by members of Invision’s creative team—Rob Deal, Executive Creative Director, John Edgington, Creative Director, and Kat Tischler, Creative Director—to explore The future of experience design.

Drawing from insights shared during their panel at PCMA Convening Leaders, the team unpacks the forces reshaping audience expectations, from the rise of neurodiversity and generational shifts to the growing role of AI and emerging technologies. Together, they examine why empathy has become a competitive advantage, why authenticity matters more than spectacle, and how brands can create experiences that invite audiences to become co-creators rather than passive participants.

Through real-world examples and candid perspectives, they share how the most effective experiences are designed not around technology, but around people, and why designing for a wider range of needs often creates better outcomes for everyone.

Key insights you'll learn:

  • Why the future of experience design may have less to do with technology and more to do with empathy.
  • How Millennials and Gen Z are redefining engagement by expecting agency, personalization, and opportunities to co-create experiences.
  • Why the most impactful technology disappears into the background, allowing authentic human connection and storytelling to take center stage.

Whether you're an experiential marketer, event strategist, or brand leader, this episode will challenge the way you think about audience engagement and reveal how the brands that win tomorrow will be the ones that design for people first.

]]> Invision Buzzsprout-19364320 Wed, 17 Jun 2026 19:00:00 -0400 1810 4 4 full false From the inside out: How event teams are driving smarter innovation From the inside out: How event teams are driving smarter innovation On this episode of Inside the Brand Experience, Invision’s Laliv Hadar, SVP, Brand and Marketing, sat down with Katie Batten, Director of Strategic Events at Okta, and Allison Barrett, Head of Global Events at Asana, to explore a question many experiential marketing leaders face: how do you build intentional innovation into your events program before it becomes an afterthought?

Katie shared how Okta's Octane Ambassador Program turned internal enthusiasm into a real operational advantage, and how one ambassador's AI idea changed the way her team works. Allison introduced the 50% Rule, a framework borrowed from Tennis Australia that challenges teams to intentionally reinvent their events year over year. The conversation also got honest about AI, where it actually belongs in a live experience, and where it risks getting in the way of the thing people showed up for.

This isn't just about efficiency. It's about creating the conditions for better work and better moments.

Don't forget to rate, review and subscribe to stay fresh on the latest industry trends, technologies and insights.

]]> On this episode of Inside the Brand Experience, Invision’s Laliv Hadar, SVP, Brand and Marketing, sat down with Katie Batten, Director of Strategic Events at Okta, and Allison Barrett, Head of Global Events at Asana, to explore a question many experiential marketing leaders face: how do you build intentional innovation into your events program before it becomes an afterthought?

Katie shared how Okta's Octane Ambassador Program turned internal enthusiasm into a real operational advantage, and how one ambassador's AI idea changed the way her team works. Allison introduced the 50% Rule, a framework borrowed from Tennis Australia that challenges teams to intentionally reinvent their events year over year. The conversation also got honest about AI, where it actually belongs in a live experience, and where it risks getting in the way of the thing people showed up for.

This isn't just about efficiency. It's about creating the conditions for better work and better moments.

Don't forget to rate, review and subscribe to stay fresh on the latest industry trends, technologies and insights.

]]> Invision Buzzsprout-19289256 Wed, 03 Jun 2026 14:00:00 -0400 1427 4 3 full false Beyond the ballpark: How the SF Giants build year-round connections Beyond the ballpark: How the SF Giants build year-round connections An EMS preview

Ahead of their session at Experiential Marketing Summit 2026, this episode of Invision’s Inside the Brand Experience, Invision’s Rodrigo Espinosa, SVP, Integrated Campaigns, sat down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today.

From her 25-year journey with the Giants, Sara shared how the organization has evolved from a transactional model, selling tickets and calling it a day, into a year-round, experience-driven brand. They explored how every touchpoint, from the moment fans arrive in the neighborhood to what they eat and share on social, is intentionally designed to build deeper connection.

This isn’t just about baseball. It’s about designing for relationships, not transactions, and creating moments people want to come back to again and again.

]]> An EMS preview

Ahead of their session at Experiential Marketing Summit 2026, this episode of Invision’s Inside the Brand Experience, Invision’s Rodrigo Espinosa, SVP, Integrated Campaigns, sat down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today.

From her 25-year journey with the Giants, Sara shared how the organization has evolved from a transactional model, selling tickets and calling it a day, into a year-round, experience-driven brand. They explored how every touchpoint, from the moment fans arrive in the neighborhood to what they eat and share on social, is intentionally designed to build deeper connection.

This isn’t just about baseball. It’s about designing for relationships, not transactions, and creating moments people want to come back to again and again.

]]> Invision Buzzsprout-19056270 Wed, 22 Apr 2026 10:00:00 -0400 1657 4 2 full false Inside the IRL Renaissance: Designing for Community Inside the IRL Renaissance: Designing for Community In this episode of Inside the Brand Experience, Invision’s SVP of Marketing and host Laliv Hadar sits down with Jessie Young, Senior Brand Director at Eventbrite, to unpack the IRL renaissance reshaping how brands build community.

Jessie shares what Eventbrite’s data is revealing about the surge in in-person experiences—from phone-free gatherings to hyper-local gatherings—and why audiences are demanding more intimacy, belonging, and authenticity from events.

You’ll hear how brands can design experiences that prioritize connection over attendance, tap into local culture (yes, even cheese raves!), and use technology in a human-first way to fuel loyalty, advocacy, and movement-building. 

]]> In this episode of Inside the Brand Experience, Invision’s SVP of Marketing and host Laliv Hadar sits down with Jessie Young, Senior Brand Director at Eventbrite, to unpack the IRL renaissance reshaping how brands build community.

Jessie shares what Eventbrite’s data is revealing about the surge in in-person experiences—from phone-free gatherings to hyper-local gatherings—and why audiences are demanding more intimacy, belonging, and authenticity from events.

You’ll hear how brands can design experiences that prioritize connection over attendance, tap into local culture (yes, even cheese raves!), and use technology in a human-first way to fuel loyalty, advocacy, and movement-building. 

]]> Invision Buzzsprout-18521451 Fri, 16 Jan 2026 16:00:00 -0500 1543 4 1 full false Designing employee experiences for five generations Designing employee experiences for five generations Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five generations in the workplace. From hybrid work to two-way mentorship and brand-aligned culture, discover practical strategies for engaging today’s diverse workforce. 

]]> Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five generations in the workplace. From hybrid work to two-way mentorship and brand-aligned culture, discover practical strategies for engaging today’s diverse workforce. 

]]> Invision Buzzsprout-18017949 Wed, 15 Oct 2025 14:00:00 -0400 1214 3 11 full true Beyond the ballroom: How integrated campaigns turn experiential into a year-round growth engine Beyond the ballroom: How integrated campaigns turn experiential into a year-round growth engine On this episode of Inside the Brand Experience, Invision’s Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.

]]> On this episode of Inside the Brand Experience, Invision’s Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.

]]> Invision Buzzsprout-17887839 Mon, 22 Sep 2025 18:00:00 -0400 1306 3 10 full false The Untapped Power of Events: Driving Growth in Tech The Untapped Power of Events: Driving Growth in Tech In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry. With long sales cycles and complex buying processes, tech brands need more than just brand awareness, they need meaningful engagement and measurable results.

Join Laliv Hadar, SVP of Marketing at Invision, as she speaks with Jeremy Youett, Head of Proprietary Events, Atlassian, to explore how events can transform from one-off activations to always-on engines of growth. With experience at Microsoft, Smartsheet, and now Atlassian, Jeremy shares insights on how to drive pipeline acceleration, deepen customer relationships, and create measurable business impact.

Key takeaways:

  • Why in-person events remain irreplaceable for building trust and accelerating sales.
  • How to shift from one-off events to an evergreen, integrated event strategy.
  • Tips for content atomization—turning event content into a continuous engagement stream.
  • Metrics that matter: How to prove event ROI beyond attendance.
  • The role of emerging technology (including AI) in shaping the future of events.

Whether you're a marketer looking to elevate your event strategy, a tech brand leader, or just curious about how in-person experiences can drive growth, this episode is packed with practical insights.

]]> In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry. With long sales cycles and complex buying processes, tech brands need more than just brand awareness, they need meaningful engagement and measurable results.

Join Laliv Hadar, SVP of Marketing at Invision, as she speaks with Jeremy Youett, Head of Proprietary Events, Atlassian, to explore how events can transform from one-off activations to always-on engines of growth. With experience at Microsoft, Smartsheet, and now Atlassian, Jeremy shares insights on how to drive pipeline acceleration, deepen customer relationships, and create measurable business impact.

Key takeaways:

  • Why in-person events remain irreplaceable for building trust and accelerating sales.
  • How to shift from one-off events to an evergreen, integrated event strategy.
  • Tips for content atomization—turning event content into a continuous engagement stream.
  • Metrics that matter: How to prove event ROI beyond attendance.
  • The role of emerging technology (including AI) in shaping the future of events.

Whether you're a marketer looking to elevate your event strategy, a tech brand leader, or just curious about how in-person experiences can drive growth, this episode is packed with practical insights.

]]> Invision Buzzsprout-17135152 Sun, 11 May 2025 19:00:00 -0400 1508 3 9 full false Lessons from a Rebrand Lessons from a Rebrand In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.

Join Strategy Director Evan Strange and Senior Creative Director John Edgington as they break down the process behind redefining who we are, what we do, and what we believe in. From the early signals (internal feedback, shifting industry dynamics, and evolving client needs) to the many rounds of exploration, feedback, and alignment, this episode explores the rebrand from every angle.

Key takeaways:

  • How internal voices and external perceptions converged to spark the need for change.
  • The balance between honoring legacy and embracing evolution.
  • Why simplicity, truth, and plain-speak became the pillars of our new positioning.
  • What it means to “own every moment” and how that belief now guides everything we do.

Whether you're navigating a rebrand, considering one, or just curious how agencies rethink their own identity, tune in for a real-world glimpse at the thinking, process, and lessons behind ours.

]]> In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.

Join Strategy Director Evan Strange and Senior Creative Director John Edgington as they break down the process behind redefining who we are, what we do, and what we believe in. From the early signals (internal feedback, shifting industry dynamics, and evolving client needs) to the many rounds of exploration, feedback, and alignment, this episode explores the rebrand from every angle.

Key takeaways:

  • How internal voices and external perceptions converged to spark the need for change.
  • The balance between honoring legacy and embracing evolution.
  • Why simplicity, truth, and plain-speak became the pillars of our new positioning.
  • What it means to “own every moment” and how that belief now guides everything we do.

Whether you're navigating a rebrand, considering one, or just curious how agencies rethink their own identity, tune in for a real-world glimpse at the thinking, process, and lessons behind ours.

]]> Invision Buzzsprout-16975018 Mon, 14 Apr 2025 09:00:00 -0400 1539 3 8 full false The Power of Brand Loyalty & Partnerships: Insights from Brand Experience Summit The Power of Brand Loyalty & Partnerships: Insights from Brand Experience Summit In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.

Key takeaways:

  1. The evolving definition of brand loyalty and what it takes to win long-term customer trust.
  2. Why strategic partnerships are essential for amplifying reach and impact.
  3. How hyper-personalization and human-to-human marketing are shaping the future of brand experiences.
  4. The power of content atomization—how to extend the life and value of event-driven content.
  5. Real-world examples of brands that are leading the way in loyalty and engagement.

Whether you're a marketer, brand strategist, or event professional, you won’t want to miss this conversation. Tune in now!

]]> In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.

Key takeaways:

  1. The evolving definition of brand loyalty and what it takes to win long-term customer trust.
  2. Why strategic partnerships are essential for amplifying reach and impact.
  3. How hyper-personalization and human-to-human marketing are shaping the future of brand experiences.
  4. The power of content atomization—how to extend the life and value of event-driven content.
  5. Real-world examples of brands that are leading the way in loyalty and engagement.

Whether you're a marketer, brand strategist, or event professional, you won’t want to miss this conversation. Tune in now!

]]> InVision Communications Buzzsprout-16695641 Fri, 28 Feb 2025 13:00:00 -0500 1625 3 7 full false Unlocking Potential: How Training and Mentorship Drive Professional Growth Unlocking Potential: How Training and Mentorship Drive Professional Growth In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via training and development. Ciara covers trending topics in the training space and shares best practices for fostering a learning culture within organizations. Later, she is joined by Elisha Kessman, Vice President of Experience Delivery, who leads InVision's mentorship program. Elisha highlights the vital role mentorship plays in personal and professional development, sharing tips on how employees can benefit from mentor-mentee relationships across different disciplines.

Key Takeaways:

  1. Importance of Training and Development: Investing in training and development is crucial for both personal growth and organizational success. It not only helps employees stay updated with industry trends but also enhances productivity, processes, and engagement within the organization.
  2. Impact on Employee Retention and Profitability: Organizations that prioritize training and development experience higher employee retention and profitability. Studies show that employees who engage in learning feel a stronger connection and purpose in their work.
  3. Designing Effective Training Programs: Effective training programs should be tailored to the audience's needs, considering their learning styles (e.g., interactive, self-paced, or lecture-based), and addressing specific skill gaps. Clear, realistic goals should be set to ensure comprehension and application of the material.
  4. Mentorship as a Complement to Training: Mentorship programs are a valuable extension of training, providing personalized guidance and support. Mentors help employees explore growth areas, share experiences, and collaborate across disciplines, enhancing overall development.
  5. Creating a Culture of Learning: Organizations should foster a learning culture by leading by example, encouraging employee feedback, and making training accessible. Celebrating learner successes, conducting regular sessions, and offering a blend of live and on-demand learning opportunities can significantly boost engagement.
]]> In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via training and development. Ciara covers trending topics in the training space and shares best practices for fostering a learning culture within organizations. Later, she is joined by Elisha Kessman, Vice President of Experience Delivery, who leads InVision's mentorship program. Elisha highlights the vital role mentorship plays in personal and professional development, sharing tips on how employees can benefit from mentor-mentee relationships across different disciplines.

Key Takeaways:

  1. Importance of Training and Development: Investing in training and development is crucial for both personal growth and organizational success. It not only helps employees stay updated with industry trends but also enhances productivity, processes, and engagement within the organization.
  2. Impact on Employee Retention and Profitability: Organizations that prioritize training and development experience higher employee retention and profitability. Studies show that employees who engage in learning feel a stronger connection and purpose in their work.
  3. Designing Effective Training Programs: Effective training programs should be tailored to the audience's needs, considering their learning styles (e.g., interactive, self-paced, or lecture-based), and addressing specific skill gaps. Clear, realistic goals should be set to ensure comprehension and application of the material.
  4. Mentorship as a Complement to Training: Mentorship programs are a valuable extension of training, providing personalized guidance and support. Mentors help employees explore growth areas, share experiences, and collaborate across disciplines, enhancing overall development.
  5. Creating a Culture of Learning: Organizations should foster a learning culture by leading by example, encouraging employee feedback, and making training accessible. Celebrating learner successes, conducting regular sessions, and offering a blend of live and on-demand learning opportunities can significantly boost engagement.
]]> InVision Communications Buzzsprout-15909840 Tue, 15 Oct 2024 11:00:00 -0400 1338 3 6 full false Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024 Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024 In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce. They discuss how AI is augmenting, rather than replacing, human creativity, and share practical ways brands can use AI intentionally to drive personalization, engagement, and real-time feedback.

Key Takeaways:

  1. AI as a Creativity Tool: AI enhances human creativity by taking on mundane tasks, allowing creatives to focus on ideation and storytelling. It functions as a "co-pilot," boosting efficiency without replacing the human touch.
  2. Fear vs. Opportunity: While many fear AI will replace jobs, particularly in creative fields, the panelists agree that AI augments creativity by offering new tools for rapid prototyping, ideation, and real-time audience engagement.
  3. Personalization & Real-Time Insights: AI's power in experiential marketing lies in its ability to personalize experiences at scale, such as tailoring event content or providing real-time audience feedback to enhance engagement.
  4. Intentional Use of AI: AI should be used with purpose, not just because it’s a trending technology. Brands should align their AI strategies with business goals, ensuring that it delivers value and enhances the user experience.
  5. Dreamforce Preview: Katie Snider offers a sneak peek into the AI-driven innovations planned for Dreamforce, Salesforce’s annual event, highlighting how AI will create immersive and personalized experiences for attendees.
]]> In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce. They discuss how AI is augmenting, rather than replacing, human creativity, and share practical ways brands can use AI intentionally to drive personalization, engagement, and real-time feedback.

Key Takeaways:

  1. AI as a Creativity Tool: AI enhances human creativity by taking on mundane tasks, allowing creatives to focus on ideation and storytelling. It functions as a "co-pilot," boosting efficiency without replacing the human touch.
  2. Fear vs. Opportunity: While many fear AI will replace jobs, particularly in creative fields, the panelists agree that AI augments creativity by offering new tools for rapid prototyping, ideation, and real-time audience engagement.
  3. Personalization & Real-Time Insights: AI's power in experiential marketing lies in its ability to personalize experiences at scale, such as tailoring event content or providing real-time audience feedback to enhance engagement.
  4. Intentional Use of AI: AI should be used with purpose, not just because it’s a trending technology. Brands should align their AI strategies with business goals, ensuring that it delivers value and enhances the user experience.
  5. Dreamforce Preview: Katie Snider offers a sneak peek into the AI-driven innovations planned for Dreamforce, Salesforce’s annual event, highlighting how AI will create immersive and personalized experiences for attendees.
]]> InVision Communications Buzzsprout-15719117 Tue, 10 Sep 2024 10:00:00 -0400 2249 3 5 full false Behind the Creative: Storyselling with Christy Stratton Behind the Creative: Storyselling with Christy Stratton Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative. 

They discuss:

  • Key ingredients to crafting a good story
  • Reality: Storytelling meets Storyselling
  • Creative is hard; where do you find the passion

Christy Stratton is an LA-based writer/producer with credits that include “Modern Family,” “King of the Hill” and “Awkward.” The digital series she wrote and directed in her house, "Everyone's Crazy But Us," was nominated for both an Emmy and a Webby. Her most recent short film “Runt” – set in a roller-rink in 1979 -- is breaking wide on the festival circuit this summer. <<FUN FACT>> Christy was Doug's intern back in the day. His favorite!

]]> Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative. 

They discuss:

  • Key ingredients to crafting a good story
  • Reality: Storytelling meets Storyselling
  • Creative is hard; where do you find the passion

Christy Stratton is an LA-based writer/producer with credits that include “Modern Family,” “King of the Hill” and “Awkward.” The digital series she wrote and directed in her house, "Everyone's Crazy But Us," was nominated for both an Emmy and a Webby. Her most recent short film “Runt” – set in a roller-rink in 1979 -- is breaking wide on the festival circuit this summer. <<FUN FACT>> Christy was Doug's intern back in the day. His favorite!

]]> InVision Communications Buzzsprout-15568415 Tue, 13 Aug 2024 07:00:00 -0400 1843 3 4 full false How Events Accelerate the Sales Cycle How Events Accelerate the Sales Cycle Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.” 

Events have long been a powerful tool for amplifying brand voices and messaging, creating memorable experiences that resonate with audiences and foster meaningful connections. However, in our post-pandemic world, the need to justify event budgets has become more crucial than ever.

In this episode we explore how events can be strategically linked to the sales funnel, providing a clear path from engagement to conversion. This connection is vital for demonstrating the tangible value that events bring to the table, not just as standalone experiences but as integral components of a comprehensive marketing strategy.

Our guest, EJ Oelling, shares firsthand insights on navigating these changes and leveraging events to accelerate the sales cycle. Key takeaways:

  • How experiences can speed up the sales cycle.
  • The concept of Account-Based Experiences (ABX) and its impact on business outcomes.
  • The role of events in brand strategy and their evolution over the years.
  • Insights into structuring an Events Portfolio under an ABX strategy.
  • Current trends, including the role of AI in enhancing event success.
  • Practical advice for integrating account-based marketing into your events strategy.

Get ready for an enlightening conversation on maximizing the impact of your events in B2B marketing. Grab your headphones and join us! 

]]> Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.” 

Events have long been a powerful tool for amplifying brand voices and messaging, creating memorable experiences that resonate with audiences and foster meaningful connections. However, in our post-pandemic world, the need to justify event budgets has become more crucial than ever.

In this episode we explore how events can be strategically linked to the sales funnel, providing a clear path from engagement to conversion. This connection is vital for demonstrating the tangible value that events bring to the table, not just as standalone experiences but as integral components of a comprehensive marketing strategy.

Our guest, EJ Oelling, shares firsthand insights on navigating these changes and leveraging events to accelerate the sales cycle. Key takeaways:

  • How experiences can speed up the sales cycle.
  • The concept of Account-Based Experiences (ABX) and its impact on business outcomes.
  • The role of events in brand strategy and their evolution over the years.
  • Insights into structuring an Events Portfolio under an ABX strategy.
  • Current trends, including the role of AI in enhancing event success.
  • Practical advice for integrating account-based marketing into your events strategy.

Get ready for an enlightening conversation on maximizing the impact of your events in B2B marketing. Grab your headphones and join us! 

]]> InVision Communications Buzzsprout-15246457 Thu, 13 Jun 2024 15:00:00 -0400 1499 3 3 full false Behind the Creative: Storytelling with Jacoby Cochran Behind the Creative: Storytelling with Jacoby Cochran In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. 

 They discuss:

  • Engagement: How effective storytelling connects emotionally with audiences.
  • Preparation: Practice techniques and physical delivery to improve storytelling performance.
  • Authenticity: How emotions and personal experiences make stories relatable and impactful.

A writer, educator, and storyteller, Jacoby Cochran is the award winning host of City Cast Chicago, Chicago's favorite daily news podcast! The podcast was named Best of 2021, 2022, 2023 by the Chicago Reader and Chicago Magazine calls it “the essential Chicago podcast.” You can also catch Jacoby on Chicago's stages, TVs, and radios. As a performer, keynote speaker, and workshop leader, Jacoby has partnered with corporate clients (Google, Spotify, AT&T, Chicago Bulls, Best Buy, Samsung, Kohl's); academic institutions (DePaul University, City Colleges, Syracuse University); and non profits (The Moth, Boys & Girls Club, American Writers Museum). Find him at @cobycochran and jacobycochran.com 

]]> In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. 

 They discuss:

  • Engagement: How effective storytelling connects emotionally with audiences.
  • Preparation: Practice techniques and physical delivery to improve storytelling performance.
  • Authenticity: How emotions and personal experiences make stories relatable and impactful.

A writer, educator, and storyteller, Jacoby Cochran is the award winning host of City Cast Chicago, Chicago's favorite daily news podcast! The podcast was named Best of 2021, 2022, 2023 by the Chicago Reader and Chicago Magazine calls it “the essential Chicago podcast.” You can also catch Jacoby on Chicago's stages, TVs, and radios. As a performer, keynote speaker, and workshop leader, Jacoby has partnered with corporate clients (Google, Spotify, AT&T, Chicago Bulls, Best Buy, Samsung, Kohl's); academic institutions (DePaul University, City Colleges, Syracuse University); and non profits (The Moth, Boys & Girls Club, American Writers Museum). Find him at @cobycochran and jacobycochran.com 

]]> InVision Communications Buzzsprout-15100431 Mon, 20 May 2024 09:00:00 -0400 1251 3 2 full false Behind the Creative: A Conversation with John Masse Behind the Creative: A Conversation with John Masse What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

]]> What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

]]> InVision Communications Buzzsprout-14609500 Fri, 01 Mar 2024 13:00:00 -0500 1112 3 1 full false Mentorship: A Career Game-Changer Mentorship: A Career Game-Changer What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join Doug Binder, Senior Creative Director, and Emma Hardy, Associate Producer, as they delve into their mentor-mentee partnership, and share valuable advice for anyone looking to embark on their own career mentorship transformative journey.

They Cover: 

- How to navigate an evolving mentor-mentee relationship
- The importance of clear expectations, open communication, and regular meetings
- Goal setting, resource sharing, and leaning into a continuous learning mindset

]]> What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join Doug Binder, Senior Creative Director, and Emma Hardy, Associate Producer, as they delve into their mentor-mentee partnership, and share valuable advice for anyone looking to embark on their own career mentorship transformative journey.

They Cover: 

- How to navigate an evolving mentor-mentee relationship
- The importance of clear expectations, open communication, and regular meetings
- Goal setting, resource sharing, and leaning into a continuous learning mindset

]]> InVision Communications Buzzsprout-13721966 Thu, 05 Oct 2023 13:00:00 -0400 865 2 8 full false Exploring the Path to Sustainable Events: Insights and Strategies Exploring the Path to Sustainable Events: Insights and Strategies "Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can truly be sustainable. 

Our panel of experts, led by InVision's Strategy Director Evan Strange, Executive Creative Director Molly Hodge, and Creative Director Michelle Bartosiewicz, share valuable insights and explore actionable strategies to make events more eco-friendly. Former VP of Marketing at Oracle and sustainability advocate Paul Salinger also joins the conversation, highlighting his journey and emphasizing the integration of sustainability into corporate event planning for a greener future.


]]> "Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can truly be sustainable. 

Our panel of experts, led by InVision's Strategy Director Evan Strange, Executive Creative Director Molly Hodge, and Creative Director Michelle Bartosiewicz, share valuable insights and explore actionable strategies to make events more eco-friendly. Former VP of Marketing at Oracle and sustainability advocate Paul Salinger also joins the conversation, highlighting his journey and emphasizing the integration of sustainability into corporate event planning for a greener future.


]]> InVision Communications Buzzsprout-13612094 Mon, 18 Sep 2023 11:00:00 -0400 2813 2 7 full false Navigating the Creative-Production Partnership: Insights from Industry Experts Navigating the Creative-Production Partnership: Insights from Industry Experts Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between industry experts Jude Braunstein and Doug Binder, exploring the key lessons and strategies at the core of this collaborative journey.

They Cover:
- The importance of  trust, transparency, and alignment of goals between creative and production
- Balancing Creativity and Practicality
- Human-Centric Engagement

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between industry experts Jude Braunstein and Doug Binder, exploring the key lessons and strategies at the core of this collaborative journey.

They Cover:
- The importance of  trust, transparency, and alignment of goals between creative and production
- Balancing Creativity and Practicality
- Human-Centric Engagement

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> InVision Communications Buzzsprout-13384473 Thu, 10 Aug 2023 14:00:00 -0400 1192 2 6 full false Part 2: The Future of Marketing: Exploring the Power of Digital Communities Part 2: The Future of Marketing: Exploring the Power of Digital Communities Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.

What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.

You will learn:

  • What is the "Engagement OS" system and how it delivers earned engagement 
  • How the Engagement OS can help position your brand to best engage your customers 

In Part 2, Laliv and Michael continue with the conclusion of their podcast conversation, where they delve deeper into measuring the ROI of communities and quantifying their revenue impact, tips to learn how B2B brands can ensure the longevity of their communities, and guidance for those looking to start their own. 

]]> Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.

What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.

You will learn:

  • What is the "Engagement OS" system and how it delivers earned engagement 
  • How the Engagement OS can help position your brand to best engage your customers 

In Part 2, Laliv and Michael continue with the conclusion of their podcast conversation, where they delve deeper into measuring the ROI of communities and quantifying their revenue impact, tips to learn how B2B brands can ensure the longevity of their communities, and guidance for those looking to start their own. 

]]> InVision Communications Buzzsprout-12996607 Wed, 07 Jun 2023 11:00:00 -0400 1080 2 5 full false Part 1: The Future of Marketing: Exploring the Power of Digital Communities Part 1: The Future of Marketing: Exploring the Power of Digital Communities Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward. In this episode, we will explore why these communities are more important than ever, and how they have become a catalyst for growth, innovation, and success in the B2B landscape. We’ll answer the question: Are Digital Communities a new marketing channel?

Listen now to hear part 1 of Laliv Hadar, VP, Marketing, InVision Communications, and Michael Cooksey, Head of Qualtrics XM Community, Qualtrics’s discussion on how brands can grow digital communities, best practices, how to measure success – and so much more. Don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward. In this episode, we will explore why these communities are more important than ever, and how they have become a catalyst for growth, innovation, and success in the B2B landscape. We’ll answer the question: Are Digital Communities a new marketing channel?

Listen now to hear part 1 of Laliv Hadar, VP, Marketing, InVision Communications, and Michael Cooksey, Head of Qualtrics XM Community, Qualtrics’s discussion on how brands can grow digital communities, best practices, how to measure success – and so much more. Don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> InVision Communications Buzzsprout-12996295 Wed, 07 Jun 2023 11:00:00 -0400 1729 2 4 full false What We Learned from Our First Pandemic: Event Experts and the Long Road Back What We Learned from Our First Pandemic: Event Experts and the Long Road Back From Everything Everywhere to Something Nowhere All at Once.

Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.

Listen now to hear stories from Doug and Corey on building resiliency in face of the Covid-19 crisis. Don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> From Everything Everywhere to Something Nowhere All at Once.

Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.

Listen now to hear stories from Doug and Corey on building resiliency in face of the Covid-19 crisis. Don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> InVision Communications Buzzsprout-12431261 Mon, 13 Mar 2023 13:00:00 -0400 1383 2 3 full false Speaking BETA Speaking BETA It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace, that will increasingly require your attention, BETA Buyers.  These young professionals have specific expectations of brands. 

Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.

What you’ll learn: 

– BETA Buyers- who are they? 
– How to speak BETA, and why
– How this rising B2B buyer impacts your organization  
– What BETAs mean for the future

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace, that will increasingly require your attention, BETA Buyers.  These young professionals have specific expectations of brands. 

Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.

What you’ll learn: 

– BETA Buyers- who are they? 
– How to speak BETA, and why
– How this rising B2B buyer impacts your organization  
– What BETAs mean for the future

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> InVision Communications Buzzsprout-12087664 Fri, 20 Jan 2023 18:00:00 -0500 1119 2 2 full false A Strategic Lens on Sales Enablement A Strategic Lens on Sales Enablement Getting Strategic with Sales Enablement
How to make enablement a critical part of your organization

Research from sales professionals on driving productivity reveals that selling is harder now  than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connection and consumption habits. What’s the key to ensuring your sales organization is setup for success in this challenging environment? A strategic and effective sales enablement program that’s highly embedded in your organization!  

Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement and how organizations can ensure they are setup to drive high performing sales teams – and results. 

 What you’ll learn: 

  • Trends in the buyer landscape impacting sales enablement programs
  • Partnering with management to drive success and playbook adoption
  • Ensuring that enablement is strategically aligned to sales goals
  • How enablement ladders up to brand purpose

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> Getting Strategic with Sales Enablement
How to make enablement a critical part of your organization

Research from sales professionals on driving productivity reveals that selling is harder now  than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connection and consumption habits. What’s the key to ensuring your sales organization is setup for success in this challenging environment? A strategic and effective sales enablement program that’s highly embedded in your organization!  

Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement and how organizations can ensure they are setup to drive high performing sales teams – and results. 

 What you’ll learn: 

  • Trends in the buyer landscape impacting sales enablement programs
  • Partnering with management to drive success and playbook adoption
  • Ensuring that enablement is strategically aligned to sales goals
  • How enablement ladders up to brand purpose

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

]]> InVision Communications Buzzsprout-11972302 Tue, 03 Jan 2023 15:00:00 -0500 1252 2 1 full false Unraveling the Red Thread: How to design creative, impactful experiences Unraveling the Red Thread: How to design creative, impactful experiences When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and the “ahhhs.” But what some might not know is that a lot of thought, research, strategy, brainstorming and curating went into that powerful broadway-style opener for a large user conference. Creative needs to be grounded in purpose, it needs to have meaning, and it needs to map back to the company’s objectives, or you might not see a positive ROI when all is said and done. And that’s where the red thread comes in…

Join InVision’s power team, Molly Hodge, Executive Creative Director; Creative Director, Michelle Bartosiewicz; and Evan Strange, Strategy Director, as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.

What You'll Learn: 

– The creative process behind designing experiences 
– Leading with strategy builds a strong strategic foundation for creative
– Case study examples of successful red thread pull-throughs

]]> When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and the “ahhhs.” But what some might not know is that a lot of thought, research, strategy, brainstorming and curating went into that powerful broadway-style opener for a large user conference. Creative needs to be grounded in purpose, it needs to have meaning, and it needs to map back to the company’s objectives, or you might not see a positive ROI when all is said and done. And that’s where the red thread comes in…

Join InVision’s power team, Molly Hodge, Executive Creative Director; Creative Director, Michelle Bartosiewicz; and Evan Strange, Strategy Director, as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.

What You'll Learn: 

– The creative process behind designing experiences 
– Leading with strategy builds a strong strategic foundation for creative
– Case study examples of successful red thread pull-throughs

]]> InVision Communications Buzzsprout-11867767 Tue, 13 Dec 2022 18:00:00 -0500 1592 1 10 full false Reimagining Event Sponsorships with Event Marketing Partners EMP Reimagining Event Sponsorships with Event Marketing Partners EMP Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater value for sponsors, a curated experience for attendees, and a higher return on experience (ROE).

Join InVision Senior Strategist, Phil Stanley and Event Marketing Partners Managing Partner, Gordon Stake as they discuss how we’re working with our clients to build the new sponsorship model, focused on the collaborative development of sponsorship opportunities that serve the objectives of both event owners and the sponsors.

What You'll Learn: 

– Weaving sponsors into a cohesive, overarching story
– Leveraging new content delivery opportunities and guidelines
– Driving meaningful moments of interaction – 1:1 and 1:few
– Taking ownership of how sponsors and exhibitors show up at events

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights:

]]> Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater value for sponsors, a curated experience for attendees, and a higher return on experience (ROE).

Join InVision Senior Strategist, Phil Stanley and Event Marketing Partners Managing Partner, Gordon Stake as they discuss how we’re working with our clients to build the new sponsorship model, focused on the collaborative development of sponsorship opportunities that serve the objectives of both event owners and the sponsors.

What You'll Learn: 

– Weaving sponsors into a cohesive, overarching story
– Leveraging new content delivery opportunities and guidelines
– Driving meaningful moments of interaction – 1:1 and 1:few
– Taking ownership of how sponsors and exhibitors show up at events

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights:

]]> InVision Communications Buzzsprout-11446019 Wed, 05 Oct 2022 17:00:00 -0400 1263 1 9 full false Taking the Show on the Road with ServiceNow Taking the Show on the Road with ServiceNow A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took their hybrid user program on the road instead.

Guest speaker Nellie Greely from ServiceNow shares:

  • Why they took the non-traditional approach
  • How they delivered consistent messaging while localizing the experience
  • Learnings and best practices
  • The future of Knowledge moving forward
]]> A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took their hybrid user program on the road instead.

Guest speaker Nellie Greely from ServiceNow shares:

  • Why they took the non-traditional approach
  • How they delivered consistent messaging while localizing the experience
  • Learnings and best practices
  • The future of Knowledge moving forward
]]> InVision Communications Buzzsprout-11327871 Thu, 15 Sep 2022 19:00:00 -0400 1109 1 8 full false The Return to Live Events with Amway North America The Return to Live Events with Amway North America How have two years of primarily virtual programs permanently impacted the landscape for in-person events? 

Our very own Lynn Kafka from the Client Services team is joined by Dilayna Ventura, Head of Special Events and Recognition at Amway North America. Together they’ll discuss the return to live events, Amway's hybrid approach to Achievers '21, and more. 

You will learn:

  •  Amway's event strategy for its unique IBO audience 
  •  Its content share approach for both virtual and in-person attendees
  • How brands can successfully deliver a multi-pronged approach to events moving forward

]]> How have two years of primarily virtual programs permanently impacted the landscape for in-person events? 

Our very own Lynn Kafka from the Client Services team is joined by Dilayna Ventura, Head of Special Events and Recognition at Amway North America. Together they’ll discuss the return to live events, Amway's hybrid approach to Achievers '21, and more. 

You will learn:

  •  Amway's event strategy for its unique IBO audience 
  •  Its content share approach for both virtual and in-person attendees
  • How brands can successfully deliver a multi-pronged approach to events moving forward

]]> InVision Communications Buzzsprout-10838713 Wed, 22 Jun 2022 17:00:00 -0400 1091 1 7 full false Incentives and Recognition for Employee Engagement Incentives and Recognition for Employee Engagement In the spring of 2020, unemployment hit an unthinkable 15%, the highest in 70 years (U.S. Bureau of Labor Statistics). Lynn Randall, Senior Strategy Director, InVision Communications discusses with Stephanie Harris, President, Incentive Research Foundation (IRF) the current state of the human capital management crisis and how the role of incentives and recognition can help solve the issue to increase employee engagement.

You will learn:

  • Statistical and research data that explains why the Great Resignation is happening in the workforce
  • Actionable steps on how to address the issues by using employee incentives and recognition
]]> In the spring of 2020, unemployment hit an unthinkable 15%, the highest in 70 years (U.S. Bureau of Labor Statistics). Lynn Randall, Senior Strategy Director, InVision Communications discusses with Stephanie Harris, President, Incentive Research Foundation (IRF) the current state of the human capital management crisis and how the role of incentives and recognition can help solve the issue to increase employee engagement.

You will learn:

  • Statistical and research data that explains why the Great Resignation is happening in the workforce
  • Actionable steps on how to address the issues by using employee incentives and recognition
]]> InVision Communications Buzzsprout-10692478 Wed, 01 Jun 2022 08:00:00 -0400 1469 1 6 full false Activating B2B Influencers with Adobe’s Rani Mani Activating B2B Influencers with Adobe’s Rani Mani Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm? 

Join Laliv Hadar, VP of Marketing at InVision, and Rani Mani, Digital Media Customer Communications Lead at Adobe, as they discuss the world of B2B influencer marketing.

You will learn: 

  • What B2B influencer marketing is, and how it differs from B2C
  • Adobe's B2B influencer marketing strategy
  • How influencers can help humanize B2B brands
  • The current state and future of B2B influencer marketing 
  • How brands can create an influencer marketing program of their own


]]> Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm? 

Join Laliv Hadar, VP of Marketing at InVision, and Rani Mani, Digital Media Customer Communications Lead at Adobe, as they discuss the world of B2B influencer marketing.

You will learn: 

  • What B2B influencer marketing is, and how it differs from B2C
  • Adobe's B2B influencer marketing strategy
  • How influencers can help humanize B2B brands
  • The current state and future of B2B influencer marketing 
  • How brands can create an influencer marketing program of their own


]]> InVision Communications Buzzsprout-10588439 Mon, 09 May 2022 18:00:00 -0400 1451 1 5 full false How Industrials Can Compete for Tech Talent How Industrials Can Compete for Tech Talent The competition for developers between industrial companies and tech brands has long favored tech giants such as Google, Facebook, and Microsoft. However, the tech worker is vital to the industrial sector as brands take on digital transformation to keep up with market demands.

Join experts in Strategy and Business Development at InVision to learn what’s driving this talent gap, and how industrial brands can begin correcting for it today.

You will learn:

  • What’s driving the competition for tech talent: pre-pandemic and present day
  • Strategic opportunities for industrial brands to take advantage of
  • Actionable steps to build a more developer-friendly culture to attract the right talent
]]> The competition for developers between industrial companies and tech brands has long favored tech giants such as Google, Facebook, and Microsoft. However, the tech worker is vital to the industrial sector as brands take on digital transformation to keep up with market demands.

Join experts in Strategy and Business Development at InVision to learn what’s driving this talent gap, and how industrial brands can begin correcting for it today.

You will learn:

  • What’s driving the competition for tech talent: pre-pandemic and present day
  • Strategic opportunities for industrial brands to take advantage of
  • Actionable steps to build a more developer-friendly culture to attract the right talent
]]> InVision Communications Buzzsprout-10168557 Tue, 01 Mar 2022 14:00:00 -0500 1080 1 4 full false Amplify Communities Through Technology Amplify Communities Through Technology In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is still more important than ever. While experiential marketers are much more versed today in digital engagement than they were two years ago, the landscape continues to morph. Join InVision’s Eileen Page, SVP, Digital and Ray McCarthy Bergeron, Digital Experience Director, as they take us through a series of case studies and technologies that pushes digital boundaries, enabling a much more connected and immersive experience.

You will learn:

  • Case studies on how brands are successfully building communities by rethinking their digital engagement strategies.
  • Four critical technologies that are shaping the way marketers are building their event strategies—networking, real-time data gathering, untethering your audience, and 5G.
  • How to leverage said technologies to cultivate communities and amplify engagement.
]]> In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is still more important than ever. While experiential marketers are much more versed today in digital engagement than they were two years ago, the landscape continues to morph. Join InVision’s Eileen Page, SVP, Digital and Ray McCarthy Bergeron, Digital Experience Director, as they take us through a series of case studies and technologies that pushes digital boundaries, enabling a much more connected and immersive experience.

You will learn:

  • Case studies on how brands are successfully building communities by rethinking their digital engagement strategies.
  • Four critical technologies that are shaping the way marketers are building their event strategies—networking, real-time data gathering, untethering your audience, and 5G.
  • How to leverage said technologies to cultivate communities and amplify engagement.
]]> InVision Communications Buzzsprout-9754856 Mon, 20 Dec 2021 12:00:00 -0500 1104 1 3 full false State of the Audience Mindset State of the Audience Mindset With 41.5% of American adults having symptoms of anxiety or depression (CDC), understanding the fragility of our attendees’ mental health is something event professionals need to consider as we build experiences in 2021 and beyond. In episode two of our IVC podcast, Senior Strategy Director Lynn Randall and Creative Director / Strategist Lauren Rice discuss the current state of human capital and employee engagement and share actionable insights for you and your team to consider.

You will learn:

1. Ideas for creating a "mental health oasis" at your events

2. Tips and tricks for dealing with everything from "The Great Resignation" to our changed buying habits



]]> With 41.5% of American adults having symptoms of anxiety or depression (CDC), understanding the fragility of our attendees’ mental health is something event professionals need to consider as we build experiences in 2021 and beyond. In episode two of our IVC podcast, Senior Strategy Director Lynn Randall and Creative Director / Strategist Lauren Rice discuss the current state of human capital and employee engagement and share actionable insights for you and your team to consider.

You will learn:

1. Ideas for creating a "mental health oasis" at your events

2. Tips and tricks for dealing with everything from "The Great Resignation" to our changed buying habits



]]> InVision Communications Buzzsprout-9470007 Mon, 01 Nov 2021 10:00:00 -0400 1766 1 2 full false Activating the Engagement OS Activating the Engagement OS Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.

What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.

You will learn:

  • What is the "Engagement OS" system and how it delivers earned engagement 
  • How the Engagement OS can help position your brand to best engage your customers 
]]> Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.

What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.

You will learn:

  • What is the "Engagement OS" system and how it delivers earned engagement 
  • How the Engagement OS can help position your brand to best engage your customers 
]]> InVision Communications Buzzsprout-9236281 Tue, 21 Sep 2021 15:00:00 -0400 631 1 1 full false