The Ecommerce Alley

TEA 232: Stop Solving The Wrong Problems

Mon, 02 Mar 2026 05:00:00 -0500

If you’ve been saying “I need better ads” or “I need my ROAS higher,” this episode might sting a little.

Because most ecommerce brands aren’t stuck from lack of effort - they’re stuck because they’re attacking the wrong constraint.

We break down the four levers of business growth (Acquisition, Fulfillment, Product Dev, Ops) and explain how to stop bucket-thinking your problems. Ads aren’t one thing. Teams aren’t one thing. Profit isn’t one thing.

We also walk through leading vs. lagging indicators, wildly important goals, and how to identify what you can actually control this week to move the business forward.

Hard truth: when growth stalls, it’s usually leadership - not the algorithm.

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► State Of Meta Ads 2026 Workshop

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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TEA 231: Are You Addicted to Achievement? The Hidden Cost of High Performance (W/ Dr. Mark Matthews)

Mon, 23 Feb 2026 05:00:00 -0500

In this episode, Josh sits down with Dr. Mark Matthews - PhD in psychology and high-performance coach - to unpack something most founders never stop to examine:

The difference between achievement and fulfillment.

You’ll hear:
- The ACTUAL definition of addiction
- How high performers unknowingly train their nervous system for constant stimulation
- The hidden cost of being achievement-obsessed
- Why reflection might be the most powerful growth lever you’re ignoring
- How three simple identity words can radically change your relationships and leadership

This conversation goes deeper than tactics.

It challenges how you define success.
How you show up at home.
And whether you’re building a business… or slowly losing the parts of yourself that matter most.

If you’re driven, ambitious, and always thinking about work — this episode will hit close to home.

And it might just change how you think about performance forever.

Interested in working with Dr. Matthews? DM him “COACH” on Instagram @facemyfear

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 230: How Nicole Scaled Her Subscription Box To Over 3,200 Subscribers

Wed, 18 Feb 2026 11:00:00 -0500

► State Of Meta Ads Workshop

In this episode, Josh sits down with Nicole, co-founder of Bunnie Box and GPig Box - hyper-niche subscription brands that started as a simple idea… with a guinea pig sitting on her desk.

In month one?
She pre-sold the idea and hit 380 subscribers at under $10 CPA.

Growth became harder in a post-iOS 14 world where Meta changes constantly. Which is what caused Nicole to begin within with us.

Now? They’ve crossed 3,200+ monthly subscribers, expanded into a second market, and transformed their margins from ~30% to 70–80% by bringing manufacturing in-house.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 229: Meta is changing… again! (2026 Algorithm Update)

Mon, 16 Feb 2026 05:00:00 -0500

► State Of Meta Ads Workshop

In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment.
If your ads get engagement but won’t scale…
If your ROAS feels unstable…
If performance feels harder than it did a year ago…
This episode explains why.

► Get Breezeway & Never Second Guess Your Meta Ads Again

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► State Of Meta Ads 2026 Workshop

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TEA 228: The 3 Dials That Control Your Ad Performance - A Poolside Breakdown

Mon, 09 Feb 2026 05:00:00 -0500

If you feel like you’ve tested everything and your ads still won’t break past breakeven, this episode is for you. Josh and Dylan introduce the Three Dials framework, a clear system for identifying whether your real problem is the product, the message, or the ad itself, and how to fix them in the right order.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 227: 5 Meta Ad Creative Mistakes Costing You Money

Mon, 02 Feb 2026 05:00:00 -0500

► Work With The Ecommerce Alley Team

In this episode, Josh and Dylan break down the 5 most common ad creative mistakes that quietly kill performance - even when CPCs look great and engagement is high.

You’ll learn why “interesting” ads often don’t convert, how Meta actually decides what to spend on, and the simple frameworks we use to turn spend into sales - not just clicks.

If you’re running Meta ads and feel like something is off - but you can’t quite pinpoint it - this episode will give you clarity.

Listen through, spot the mistake you’re making, and fix it before your next launch.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 226: What We Learned Building and Stepping Away From Partner Brands

Wed, 28 Jan 2026 05:00:00 -0500

Last year, we partnered with 3 ecommerce brands in the pet, apparel and men’s hygiene space and grew them to nearly $2.4M from $1.4M. In this episode, Josh and Robert walk through the experience we had with all 3, what we learned, and what we are doing moving forward.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 225: We Built the Ads Manager Meta Should Have Made

Mon, 26 Jan 2026 05:00:00 -0500

► Click here to try Breezeway (Only 25 Seats Available)

After two years of building and testing with real ecommerce brands, we're finally pulling back the curtain on Breezeway—the tool that's changing how DTC brands run Meta ads.

In this episode, Josh and Dylan walk through why we built it, the pain points it solves, and give you a live screen-share tour of features like BreezeScore, BreezeBrain, and our simplified ad launcher. If you've ever felt lost in Meta's Ads Manager or questioned whether your campaigns are actually profitable, this one's for you.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 224: The 2 Profit Leaks Quietly Killing Your Business

Mon, 19 Jan 2026 07:00:00 -0500

► Join The CFO Workshop

Most businesses don’t have a revenue problem. They have a profit problem.

In this episode, Josh and Dylan break down the two most common leaks silently destroying otherwise “healthy” ecommerce businesses—even the ones doing solid top-line revenue.

We’re talking about the mistakes that don’t show up in your bank balance, but do show up when you can’t hire, can’t scale ads confidently, or feel stressed every time you run payroll.

If you're scared to look at your P&L or you’ve ever thought, “We’re doing okay… I think,” this episode will either confirm it or wake you up.

And if you want to go deeper, we have a workshop called The 5-Minute CFO, where you'll learn:

How to Read a P&L Like a CFO In Less Than 5 Minutes
The 2 Most Common "Leaks" That Are Destroying Your Profit (And How To Fix them)
The CFO Decision Filter (a.k.a. “Can I Afford This?” Framework)

► Get Our Ecommerce CEO Dashboard

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 223: This 3-Day Retreat Is a Secret Weapon Behind Our Company Culture

Mon, 12 Jan 2026 05:00:00 -0500

For over 10 years we've been running team retreats. All of the leaders in the company get together and brainstorm what makes a "perfect company" and plan for the upcoming year.

In this episode, Josh, Dylan, and Rob talk about this year's team retreat and how we structure it. This is a valuable piece of our company culture that has built The Ecommerce Alley to what it is today.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 222: From $50K To $1M: How The Quirky Mouse Scaled With Meta & Email (With Kylie Bodiya)

Mon, 05 Jan 2026 05:00:00 -0500

What does it actually take to go from barely getting sales to running a near 7-figure ecommerce brand?

In this episode, Josh sits down with Kylie Bodiya, founder of The Quirky Mouse, to break down the real systems behind her growth. Not theory. Not hype. The actual decisions, pivots, and frameworks that moved the needle.

You’ll hear how Kylie:

Went from under $50K/year to nearly $1M by focusing on product launches instead of constant discounts
Used Meta ads as a validation tool, not a guessing game
Built a brand by niching into deep-cut buyers instead of chasing mass appeal
Increased margins by expanding beyond apparel into higher-leverage products
Finally leaned into email and SMS without fear of “over-emailing”
Removed herself from fulfillment by outsourcing without hurting conversion

This conversation is a masterclass in operator thinking: questioning sacred cows, letting data drive decisions, and building systems that scale without burnout.

If you’re stuck, plateaued, or trying to break through to the next revenue tier, this episode will give you clarity on what actually matters and what you can safely stop overcomplicating.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 221: One Annual Ritual That Changed My Business (And Life)

Fri, 26 Dec 2025 05:00:00 -0500

Leave a podcast rating, then email a screenshot to team@ecommercealley.com and we'll send you a $10 Amazon gift card OR a $100M Money Models book as our thank you!

Every year between Christmas and New Year’s, I take one uninterrupted day that completely resets my direction, priorities, and momentum—I call it a Clarity Day.

In this episode, I break down exactly how I run my Clarity Days, why most entrepreneurs roll into the new year without a real plan, and how intentional reflection creates faster growth, better decisions, and more peace.

I walk through my full process of reviewing business and personal finances, auditing what worked and didn’t across five core areas of life, setting three business and three personal priorities, and mapping an entire year using the rocks-pebbles-sand framework.

Click here to use one of my templates!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 220: You Need These Meta Audience Segments Setup

Mon, 22 Dec 2025 05:00:00 -0500

Josh and Dylan discuss the importance of setting up Audience Segments in your Meta Business Advertising Settings. They also discuss how they use audience segments to make decisions in the ad account and make more informed advertising decisions.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 219: How Much Is Enough? 3 Tips For Wealth, Stewardship, and Building With Purpose (Special Episode w/ Daniel Miller)

Mon, 15 Dec 2025 09:00:00 -0500

Josh brings in his long-time friend & financial advisor, Daniel Miller, to discuss money, financial mistakes entrepreneurs make, reverse-budgeting, generosity, and faith-led wealth building.

If you're interested in Daniel's financial strategy/services, click here to learn more. (Let him know you listened to this podcast!)

DISCLAIMER:

Daniel is an Investment Advisor Representative with LPL Financial, serving business owners with biblical values and a vision for generational impact. With a deep understanding of the unique challenges faced by Christian entrepreneurs, Daniel specializes in guiding business owners and ecommerce leaders who seek to steward their resources wisely, build scalable businesses, and align financial decisions with eternal priorities.

He has earned the CKA (Certified Kingdom Advisor) and CEPA (Certified Exit Planning Advisor) designations in 2025 to further his knowledge in how to best help Christian Business owners manage their wealth and business assets with purpose and generosity. Based in Columbus, Ohio, Daniel supports high-income earners and Gen X business owners, offering clear, practical strategies rooted in professional expertise and faith. Every client relationship is built on a foundation of trust, empathy, and a desire to honor God with both business and personal finances. Whether discussing growth, legacy planning, or charitable giving, Daniel’s approach brings together sound financial planning and a heart for Kingdom impact.

LPL Financial and Daniel do not provide tax or legal advice. All opinions are for general information only and not intended to provide specific advice or recommendations for any individual. LPL Financial is a registered investment advisor and broker/dealer and is not affiliated with this podcast.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 218: Road to $1M/Mo (November Recap)

Mon, 08 Dec 2025 05:00:00 -0500

In this episode, Robert and Josh provide a full account of November for our partner brands. We will break down what worked, what went wrong, and our progress on pursuing a collective million-dollar month.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 217: Our TOP-Performing Ad Creatives (w/ Ben From Smart Marketer)

Mon, 01 Dec 2025 05:00:00 -0500

In this episode, we're bringing on Ben Bennett from Smart Marketer to talk about ad creative. Ben leads the creative team at Smart Marketer Agency, where they do done-for-you creative work. We’ll discuss the types of creatives that they’re seeing absolutely crushing it right now.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 216: 12 Things You MUST Check Before Black Friday Hits

Mon, 24 Nov 2025 05:00:00 -0500

► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This Week

Josh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale.

BFCM Checklist:

Reset Your Ads Manager Before Scheduling BFCM Ads
Add A Backup Payment Method For Meta
Remove Campaign/Scaling Automation Budget Ceilings
Automatic Sitewide Discount or Strike Out All Prices
Show Offer Countdown In Banner Of All Pages
Test Tools, Carts, Integrations, And Mobile Site Performance
Ensure Emails Are Optimized For Mobile
Turn Off Automations/Welcome PopUp That May Conflict With Sale
Turn Off Smart Sending and Don't "Skip Profiles" in Sending
Monitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)
Check Stock Levels If You Manage Your Own Inventory
Verify Your Credit Card Limits

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 215: How Aggressively Can You Scale Meta Ads?

Fri, 21 Nov 2025 05:00:00 -0500

In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to help you navigate the complexities of ad scaling.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 214: Our 2025 BFCM Meta Ads Playbook

Mon, 17 Nov 2025 05:00:00 -0500

In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations.

If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 213: This Product Launch Strategy Made $50k in 4 days

Mon, 10 Nov 2025 05:00:00 -0500

Three years ago, Allyson Kuhns was generating just over $3,000 per MONTH in sales. Now, she earns nearly $50,000 in four days during product launches. In this episode, we break down everything she did leading up to and through the promotion of a new product launch for her dog scarves!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 212: Road To $1M/Mo (~$350k October Recap)

Sat, 08 Nov 2025 05:00:00 -0500

In this episode, Robert and Josh provide a full account of October for all three brands. We will break down what worked, what went wrong, and what we are doing to pursue our first million-dollar month in November.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 211: We Added 5k+ Subscribers in 7 Days Using This Lead Gen Playbook (w/ Real Numbers)

Mon, 03 Nov 2025 09:00:00 -0500

Giveaways are an incredibly easy way to grow your email list, expand your audiences, and drive sales. In this episode, we break down our giveaway lead-gen strategy and the results of a recent campaign we ran over the span of a week to add over 5,000 email subscribers for The Quirky Mouse.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 210: Contextual Scaling (Infinite Bucket System: Live From MPM Experience)

Mon, 27 Oct 2025 05:00:00 -0400

Welcome to the scaling strategy that’s part Meta mastery, part holy water, and part “I’ve lost my mind trying to scale these dang ads.”

This podcast is the audio from our recent in-person event, where Josh unpacks how Meta’s algorithm has evolved from “just target women who like dogs and wine” to a full-blown AI brain that demands context, not just good vibes.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 209: 11 Smart Marketer Live Takeaways (We Talked To Someone From Meta!)

Mon, 20 Oct 2025 05:00:00 -0400

It's good to get in the room with other people doing what you're doing. But in the internet age it gets increasingly harder. A few weeks ago, Josh and Dylan got back from Smart Marketer and in this episode they're going to recap their 11 takeaways after talking to someone at Meta that actually knows what's going on, multi 8 and 9 figure brands, ecommerce strategists, creative strategists, and the Smart Marketer team.

At the end of this episode we break down all of our findings that are Meta specific that we kept hearing over and over in conversations and on stage.

A huge thank you to Molly Pittman and the Smart Marketer team for making us feel like family and putting on such a wonderful event!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 208: The Road To $1M/Month (September Brand Update)

Mon, 13 Oct 2025 05:00:00 -0400

We just crossed $300K in September sales for our partner brands across Shopify and Amazon on the road to $1M in sales this November.

In this episode, I brought on (for the first time ever) Robert Reyes who is our Marketing Director for the brands & Ecommerce Alley. He broke down what worked, what went wrong, and what projects we’re prioritizing going into November to triple sales.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 207: How to Build Feedback Loops Into Your Business

Mon, 06 Oct 2025 05:00:00 -0400

Most entrepreneurs think they know exactly what their customers, team, or business needs. We used to believe that too, until I realized feedback loops are the secret systems every great company builds into their DNA.

In this episode, we’ll break down why feedback matters, where you should be using it, and the biggest trap that distorts it… survivorship bias.

We share how we use feedback loops inside our programs, events, and team check-ins, plus the five rules for creating a system that actually works. By the end, you’ll know how to collect feedback in a way that scales, what to ignore, and how to innovate in a way that keeps people around longer.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 206: 4 Q4 Tips That’ll Make You A Lot More Money

Wed, 01 Oct 2025 10:00:00 -0400

Throughout the month of September we hosted our "Countdown to Q4" event. Every day we sent a tip to our email list that would help them have the best Q4 ever.

In this episode, we are sharing 4 of our favorites with you. However, if you missed out Countdown To Q4 event, no worries because we are sharing all 30 of the tips just by clicking this link.

Here's to the best Q4 ever!

-> Monster Cart App

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 205: Print 3X More Revenue With These 5 Pop-Ups

Mon, 22 Sep 2025 05:00:00 -0400

In this episode, Dylan is out in order to prep for our conference down in Orlando. But, Josh is solo-ing this episode with 5 pop-ups you NEED for your ecommerce store to make the most out of every visitor.

Only 2-5% of people actually buy when they land on your website. Meaning, you're leaving 95-98% of people that don't buy and probably won't ever come back. Pop-ups help improve that by capturing their information and rewards them with a discount.

However, most people only have a Welcome Offer. But what about those that fill out the welcome offer but don't buy? Or, customers who have bought that are coming back for a possible second purchase?

These are low hanging fruits that you could add huge multipliers to your LTV.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 204: The Road To $1M/Month (August Brand Update)

Mon, 15 Sep 2025 05:00:00 -0400

Buy A Ticket To Our Virtual Experience

We just crossed $219K in August sales for our partner brands across Shopify and Amazon - and we’re on the road to $1M in sales this November. In this episode, Josh shares what actually worked to get there, key projects we are working on this month to build foundation, and the exact offers we’re testing across PH, QM, and RWN to increase profit and keep our contribution margin strong. If you’re in the trenches trying to scale or prepare for Q4 - this one's for you.

Kaching Bundle App (Use code TEA for 10% off your subscription!)

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 203: What To Do During A "Meta Outage"

Mon, 08 Sep 2025 05:00:00 -0400

Learn More About The Alley Here

We work with over 300 clients that run Meta ads. So, needless to say we are often fielding the questions "Is Meta down?" or "Is anyone else's ads slow today?".

In this episode, Josh and Dylan discuss all things surrounding Meta Outages. What to do when there is one, how to know if there is one, how often they happen, and will you ever recover from an outage?

Often, Meta Outages can cost a lot of money, cause a lot of confusion, and leave you questioning if your ads broke or if it's a fluke. This episode will answer all those questions and more.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 202: From $67k to $230k Months & More Freedom

Mon, 01 Sep 2025 05:00:00 -0400

For this episode the owner of speedcleaning.com (Amy Sardone) came by our office to do a podcast on how she increased revenue ~400%, moved to 3rd party fulfillment, is spending $4k/day on Meta Ads (wowza!), and more importantly… gained more freedom than ever before in her business as a busy mom!

We talk about what she did to see this kind of growth, what she wished she would've done earlier, and what tips she has for anyone listening trying to do the same.

This week ONLY we are running a promo for our mentorship program the Max Profits Mentorship. It's built for ecommerce business owners over $20k/mo trying to grow. If you book a call this week you will get a $1,000 advertising credit AND a ton of additional bonuses. Click here to learn more and schedule a call. And, if you schedule a call, have a valid ecommerce business, and meet with our team we will send you a $50 Amazon gift card.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 201: How We Outsource Meta Ad Creatives

Mon, 25 Aug 2025 05:00:00 -0400

Countdown To Q4 Begins Today (CLICK TO JOIN LIST) 💣

In this episode, we tackle the question: Should you outsource creative? The truth is, most ecommerce founders didn’t launch their brand to be full-time graphic designers.

We share how we’ve partnered with No Limit Creatives for graphics and video editing - but more importantly we talk about why outsourcing isn’t as simple as handing off the keys and saying “be creative.”

Most of the time business owners assume that if they hire a professional, they don't have to give as much direction. So we talk about the 3 step system we use to provide direction to creative designers to get the best output and save hours of work.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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Special 200th: Doubling Revenue YoY, Launching A Software, and Building a Brand Portfolio

Mon, 18 Aug 2025 05:00:00 -0400

► Join Breezeway's Email List

In this special, long-form episode of The Ecommerce Alley podcast, Josh, Dylan, and Jake team up for a candid, behind-the-scenes conversation about TEA’s wild journey—from running a full-service agency to building an education powerhouse, launching a game-changing software platform, and growing a portfolio of thriving ecommerce brands.

Specifically we discuss everything that has happened since the 100th episode - which is a lot! The strategies that helped us double revenue year-over-year, the birth of Breezeway - our marketing intelligence tool, and a peek into our high-growth portfolio goals, the challenges of balancing multiple ventures, and the mindset shifts that take entrepreneurs from struggling to thriving.

This super-fan episode is packed with community questions, personal stories, and a few laughs along the way!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 199: 9 Things 7-Figure+ Brands Do

Mon, 11 Aug 2025 05:00:00 -0400

Scaling to 7 figures isn’t about hacks—it’s about habits. In this episode, we break down 9 things the most successful ecommerce brands do differently—and how you can start implementing them now.

You’ll discover:

Why fulfilling your own orders is killing your growth (and what to do instead)
How to stop firing yourself from the wrong jobs and build a business that gives you energy—not burnout
The math-first mindset that makes scaling predictable (and fun)
Why 7-figure founders love the boring stuff—and how it’s the secret to real momentum

Whether you’re stuck in the $30K/month plateau or just tired of flying blind, this episode will give you a clearer path, tighter systems, and the conviction to step into CEO mode.

Listen To The 100th Episode Before Next Week's 200th Episode

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 198: The #1 Metric You Need To Know In Your Business (DANGER: Nerdy Episode)

Mon, 04 Aug 2025 05:00:00 -0400

Every DTC founder knows revenue isn’t profit—but do you really know how much each sale actually contributes to your bottom line?

In this episode, Josh breaks down Contribution Margin in simple, operator-level terms. You’ll learn how to calculate it, why it’s the most important number for cash flow clarity, and how to use it to drive smarter decisions around pricing, marketing, and growth.

Here’s what we cover:

The exact formula for Contribution Margin (with a real-world pet + apparel brand example)
How CM affects break-even, CAC, and scaling potential
The most common mistakes DTC founders make with margins
Healthy benchmarks for apparel, supplements, pet products, and more
Why a 30% CM is your real goal—not just ROAS or topline

If you’ve ever felt like “sales are growing but profit isn’t,” this episode will connect the dots and help you fix it fast.

📊 This one’s packed with frameworks, examples, and clarity—because more volume isn’t the answer if your margins are broken.

Get Our KPI Calculator To Calculate YOUR Breakeven ROAS

Training and Resources To Keep Track Of Your Numbers

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 197: This Meta Ads Campaign Structure Works Like Gangbusters

Mon, 28 Jul 2025 05:00:00 -0400

Meta’s algorithm isn’t just evolving—it’s outpacing most advertisers. But if you understand how it thinks, you can build a customer acquisition machine that prints revenue with algorithmic alignment.

In this episode, we break down the exact Meta Ads campaign structure we use to scale 7- and 8-figure ecommerce brands—without relying on luck or outdated “hacks.”

You’ll learn:

How this structure is helping the brands scale easily and profitably
Why Meta rewards volume + variety (and how to structure your testing to match)
Why you don’t need 10+ different campaigns to scale to $1,000/day in spend

If you’ve ever wondered how to turn testing chaos into a predictable, scalable ad system—this is your blueprint.

You can grab the full course here.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 196: Boundaries Are Sexy (And Prevent Burnout)

Mon, 21 Jul 2025 05:00:00 -0400

If you’re constantly working, always available, and still wondering why you feel burned out—this episode is for you.

We break down why boundaries aren’t just good for your mental health—they’re a strategic system every ecommerce founder needs to run a focused, fulfilling business.

In this episode, you’ll discover:

The 3 types of boundaries every founder must set (and how to enforce them)
How to stop Slack messages, customers, and late-night “just one more thing” from hijacking your time
The mindset shift that helped us scale without sacrificing family time or freedom
Real-world tactics from scheduling messages to running a client blacklist (yes, really)

Whether you’re stuck in a season of hustle or finally ready to reclaim your time, this episode will help you build the kind of business you actually want to run.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 195: Sell Way More Product With This Simple Framework

Mon, 14 Jul 2025 05:00:00 -0400

Ever wonder why some products just seem to connect with customers on a deeper level? It's rarely about the product itself and almost always about how it's positioned in the marketplace.

In this conversation, we'll walk you through our three-level hierarchy framework that can transform how customers perceive your products.

By the end of this episode, you'll understand how to position ANY product (yes, even water like Liquid Death) to stand out in a crowded marketplace and connect emotionally with your ideal customers.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 194: Our June Partner Brand Results + $200k July Game Plan

Mon, 07 Jul 2025 05:00:00 -0400

We’re chasing $1M/month across three ecommerce brands—and in this episode, we're breaking down everything that happened in June. From major wins to hard lessons, you’ll hear the raw, behind-the-scenes journey as we scale in real time. No fluff—just real numbers, real brands, and what it’s really like building toward seven figures.

Join Our Newsletter

TEA 190: We Acquired Stakes in 3 Ecommerce Stores… And We’re Aiming For $1M/Mo

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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Freedom, 9 Business Systems, And A No-Brainer Deal (Happy 4th!)

Fri, 04 Jul 2025 05:00:00 -0400

On July 4th, 1776, the thirteen American colonies declared independence from British rule, marking the birth of the United States as a sovereign nation.

Pretty cool, right?

In celebration of such an epic milestone, we’re giving 17.76% off our Max Profits Mentorship to anyone who schedules a call by end-of-day Sunday, July 6th and joins by July 10th.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 193: God, Business, and the Weird, Wonderful Stuff in Between

Mon, 30 Jun 2025 05:00:00 -0400

In this episode of The Ecommerce Alley podcast, we explore the intersection of faith and business, share personal anecdotes and insights on how incorporating spirituality can transform your entrepreneurial journey. Discover how to navigate challenges, build a faith-driven culture within your team, and apply biblical principles to achieve success.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 192: 5 Things You Should Do If Summer Sales Are Slow

Mon, 23 Jun 2025 05:00:00 -0400

In this episode of The Ecommerce Alley podcast we discuss navigating summer sales slumps, emphasizing the importance of proactive planning and smart marketing strategies. Learn how to assess your business metrics, avoid unnecessary budget cuts, and leverage slow seasons for growth and innovation.

Recommended Podcast Episodes:

Run A Promo Sprint: Episode 185

Budget Your Ad Spend: Episode 147

Allocate Time/Money To Branding Activities: Episode 129

Develop/Improve New or Existing Products: Episode 173

Add More Bricks To Your Castle: Episodes 177 and 181

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 191: Should You Use Meta's New Advantage+ Sales Campaign?

Mon, 16 Jun 2025 05:00:00 -0400

In this episode of The Ecommerce Alley podcast, we discuss the recent rollout of Meta’s new sales campaign, focusing on key differences between the old ASC and manual strategies. Learn how we've been using Advantage+ Sales campaigns, how you should transition to start using them, and if you should even use them at all.

Mentioned Resources:

► TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)

► TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025

► THE ECOMMERCE META ADS SCALING COURSE

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 190: We Acquired Stakes in 3 Ecommerce Stores… And We’re Aiming For $1M/Mo

Mon, 09 Jun 2025 05:00:00 -0400

Cats outta the bag… we have stakes in 3 ecommerce brands and we’re going to share everything on our journey to $1M/mo with them.

In this episode, we share WHY we picked them and the first things we did. For two of them, we’re five months into partnership and they’ve already grown revenue 395% collectively.

If you want the scoop on what we looked for, what we did first, and what we’re doing next, listen to this episode!

Mentioned Resources:

CEO Dashboard

The Freedom Business Model

Check out their links below:

Pacific Hound - Bringing the outdoors in with handcrafted and carefully curated dog gear.

The Quirky Mouse - Seriously Deep Cut Disney

Right Wing Naturals - Superior American Soap, Handcrafted For Men.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025

Mon, 02 Jun 2025 05:00:00 -0400

► Grab Our Brand New Meta Ads Course

In this episode of the podcast Josh and Dylan talk about the new testing strategy that we rolled out to our clients and how it has impacted their ad results.

Meta made major changes to their algorithm in March, and this new strategy plays right into that.

They discuss:

An Overview Of What Has Changed
The New Strategy
Warnings With The Strategy
A Brand New Course

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 188: Setting Revenue Goals, Scaling Broke & Hitting $1M

Mon, 26 May 2025 05:00:00 -0400

How do you set revenue goals? Most people set arbitrary numbers like $10k or $100k/mo, but don’t know WHY.

Or they scale to their target revenue, but aren’t profitable along the way or their margins are incredibly slim.

In this episode, Josh and Dylan talk about 3 levels you ascend through in your business, how it felt when we hit $1M in sales and why we don’t set revenue goals any more.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 187: Should You Share Finances With Your Team?

Mon, 19 May 2025 05:00:00 -0400

Most entrepreneurs are taught not to talk about money—especially with their team. But what if transparency was the secret to trust, accountability and real momentum? A few years ago, we explored the idea of Open Book Operation in our business and it had a wild effect. In this episode, I’ll share 5 things that happened when we did it…

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 186: Finding Your Free Shipping Sweet Spot

Mon, 05 May 2025 05:00:00 -0400

Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.

Drawing from data across 400+ ecommerce brands, you’ll learn:

How the 2.5ish Rule gets customers to buy more without thinking twice
Why tweaking your threshold just 10% above AOV can nudge higher cart values
How an X+ Items strategy turns free shipping into a fun shopping challenge

Whether you’re running a Shopify store or scaling your DTC brand, these tactics will help you strike the perfect balance between profitability and customer expectation.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 185: How We Make 10-20% Of Our Revenue In A Few Days Each Month

Mon, 28 Apr 2025 05:00:00 -0400

In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionable insights that can elevate your ecommerce business to new heights!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)

Mon, 21 Apr 2025 05:00:00 -0400

This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.

You’ll learn:

Why old-school TOF/MOF/BOF thinking is outdated
How Meta now predicts the exact content each buyer needs—and in what order
How ad delivery just got 10,000% faster
Why previous campaign structures are about to get punched.

Want to read the FULL breakdown & takeaways?

Here’s Josh’s Notion doc on it.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 183: How We Made $567k in 4 Days

Mon, 14 Apr 2025 05:00:00 -0400

In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 182: How To Fix Poor Performing Campaigns in 3 Steps

Mon, 07 Apr 2025 08:00:00 -0400

In this episode, Josh and Dylan walk through 3 easy steps to fix poor ad performance. Surprisingly, there's only 15 total things you need to look at if your ads are underperforming and they walk through all of them. This is the thing that most Meta ads educators don't share, so this is top secret info!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 181: How We’d Scale to $100K/Month If We Started Over Today

Mon, 31 Mar 2025 05:00:00 -0400

In this episode of The Ecommerce Alley podcast, we go deep into the strategies for scaling an ecommerce business to $100K/month. Discover the common pitfalls entrepreneurs face, learn how to effectively navigate opportunities, and get a step-by-step breakdown of essential operations and marketing tactics. Whether you're just starting out or looking to refine your approach, this episode provides invaluable insights for ecommerce success.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 180: Discounting - Smart Strategy or Brand Suicide?

Mon, 24 Mar 2025 05:00:00 -0400

In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations.

Join the discussion on effective marketing strategies, alternatives to discounting, and how to balance customer acquisition with brand loyalty.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 179: From $0 to $1M/Month: Kyle Heidt’s Exact Strategy

Mon, 17 Mar 2025 05:00:00 -0400

Kyle Heidt took a silver product brand from $0 online to $1M per month—fast. In this episode, he breaks down the exact strategies that made it happen, including the the power of a winning offer, pre-sale page, Meta ads, email sequences, and even a touch of Google Ads.

The fastest way to get to new Heidts (see what we did there?) is to follow the footsteps of others who have done it! This episode is a must-listen.

If you're interested in seeing if Kyle could implement these strategies for your business, email him at kyle@newheidts.com. He has Josh Coffy & The Ecommerce Alley's full endorsement.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 178: Not Using These 5 Shopify Apps Is Costing You Thousands

Mon, 10 Mar 2025 05:00:00 -0400

Want to squeeze more revenue out of your Shopify store without adding more traffic? You’re probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app.

In this episode, I’m breaking down 5 Shopify apps that we can’t live without—the same ones that increase conversions, boost AOV, and automate sales on autopilot. These aren’t just “nice-to-haves”… if you’re serious about scaling, they’re must-haves.

We’ll walk you through why each app is essential, what results you can expect, and how to start leveraging them today.

Don’t miss this one—because once you implement these, you’ll never go back.

Check out Shop Pay: https://www.shopify.com/pay
Check out MonsterCart: https://ecommercealley.com/mc
Check out Klaviyo: https://apps.shopify.com/klaviyo-email-marketing
Check out GemPages: https://ecommercealley.com/gempages
Check out Judge.me: https://apps.shopify.com/judgeme
Check out Stamped.io: https://apps.shopify.com/stamped-io

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 177: 8 Expensive Advertising Mistakes You’re Making

Mon, 03 Mar 2025 05:00:00 -0500

We work with over 400 ecommerce brands in our coaching program, and every single day we see them all make these same 8 mistakes time and time again that is costing them tons of money. After overseeing over $13 million in ad spend in the last 6 months, we start to see trends pretty quickly so in this episode Josh and Dylan are going to share what these 8 mistakes are and how YOU can prevent wasting thousands on the same mistakes.

► Visit Our Brand New Shop - https://www.ecommercealley.com/shop

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 176: Let's Talk About Facebook's Brand New Advantage+ Sales Campaign

Mon, 24 Feb 2025 05:00:00 -0500

Facebook just released a brand new Advantage+ "Sales" Campaign structure... and in this podcast Josh gets Dylan's thoughts on it. What's new? Is it better or worse? Did they just change the name? All of these questions and more answered in this episode. If you're running ads for your ecommerce brand, this could make or break your sales in 2025.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 175: The State Of Facebook Ads - 2025 Edition

Mon, 17 Feb 2025 05:00:00 -0500

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.

So... in this episode, we are going to deep dive into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We recommend watching or listening to this ENTIRE episode so you get the entire picture.

We cover things like:
CPM Trends
Website vs Meta Shop
Campaign Structures
Scaling
What Ads Work Best
...and more!

00:00 State Of Facebook Ads
08:04 CPM Trends
12:18 Website vs Meta Shop
21:10 Advantage+ Campaign vs Manual Sales Campaign
29:13 Campaign Structures
38:34 Scaling Budgets
52:50 How Many Ads In One Campaign
1:00:19 Videos vs Images
1:08:18 What Images Work Best? Ady-Ads
1:11:33 Broad vs A+ Audiences vs Lookalikes
1:13:36 Catalog Ads
1:20:15 The Future Of Meta Advertising

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 174: 5 Website Tweaks That Print Money (Most People Ignore These!)

Mon, 10 Feb 2025 06:00:00 -0500

► Visit Our Brand New Shop - https://www.ecommercealley.com/shop

► Get MonsterCart - https://www.ecommercealley.com/mc

In this episode, Josh and Dylan break down the 5 things you MUST test on your website. These 5 website tweaks will increase your AOV and Conversion rate guaranteed! Let us know in the comments what changes you made and how it impacted your store.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 173: How To Make Your Ecommerce Product Standout

Mon, 03 Feb 2025 05:00:00 -0500

► Visit Our Brand New Shop - https://www.ecommercealley.com/shop

In this episode, Dylan breaks down "The Great Product Hierarchy" and how you can apply it to your business. He uses major ecommerce brands and brands from our Max Profits Mentorship coaching program to draw examples of the importance of establishing a niche, developing unique selling points, and having a unique product. It's a great episode for expanding how you think about your product.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 172: Our Q1 Ecommerce Marketing Strategy (2025 Edition)

Mon, 27 Jan 2025 05:00:00 -0500

Ready to conquer Q1 with confidence? In this episode of The Ecommerce Alley Podcast, Josh Coffy shares his unique approach to navigating the post-holiday slump with insights inspired by Churchill, Templeton, and Balboa.

Learn how to set realistic expectations, embrace opportunities in challenging times, and adopt a relentless work ethic to make this quarter your stepping stone to success. Whether you're looking to optimize ad spend, fine-tune your marketing strategies, or prepare for growth, this episode is packed with actionable advice—don’t miss it!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 171: How My Assistant & I Run The Company (The Best Decision I Ever Made)

Mon, 20 Jan 2025 05:00:00 -0500

In this episode, Josh is joined by his assistant, Brei Counts, who’s been with the company for nearly 9 months, and together, they talk about how she’s helped streamline daily operations. From managing Josh's inbox to organizing meetings and handling countless tasks, they discuss how hiring an assistant has freed up Josh's time to focus on growth and strategy. If you’ve been on the fence about getting an assistant, this episode will give you the insight you need to make that leap and take your business to the next level.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 170: 9 Costly Mistakes Ecommerce Businesses Make

Mon, 13 Jan 2025 05:00:00 -0500

These things will eat your profit & set you back from hitting your goals. After more than a decade and working with hundreds of ecommerce brands, we’ve observed some pretty common mistakes.

Avoid these 9 things. You’ll thank us later!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 169: A 3-Step Strategy To Liquidate Unwanted Inventory

Mon, 06 Jan 2025 05:00:00 -0500

Got extra inventory from Q4? Or maybe just need a simple strategy to move stagnant stock? This episode is all about a 3-step playbook to help you turn unsold inventory into cash—all year round.

I’ll share the exact steps we used to help one client clear out nearly $100k in products, making room for fresh inventory and freeing up cash to reinvest. From creating a dedicated collection page, to a high-impact 3-day email/sms campaign, to using Meta’s Advantage+ catalog ads, you’ll get actionable tactics you can start using right away.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 168: Back-Of-Napkin Math To Hit Your Sales Goals Every Month

Mon, 30 Dec 2024 05:00:00 -0500

In this episode, Josh breaks out his “back-of-napkin” math to help you hit your sales goals every month—no guesswork required.

He walks you through the exact formula he uses with clients to forecast revenue, set smart ad budgets, and bridge the gap between where you are and where you want to be.

Whether you’re trying to sell out inventory fast or hit a big revenue target, this simple, math-driven approach will keep you on track and make those goals feel way more doable.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 167: Merry Christmas (Free $10 Inside)

Mon, 23 Dec 2024 05:00:00 -0500

We’re celebrating an amazing year of growth, having served over 3,500 ecommerce owners, and we’re excited for what’s to come, but today, it’s all about giving back and wishing you a Merry Christmas!

If you’re willing to spend 10 seconds leaving a rating on the AUDIO version of this podcast on Apple Music or Spotify, and you send a screenshot to team@theecommercealley.com with “podcast review” in the subject line, we’ll send you a $10 Amazon Gift Card as our thank you!

Just give us until January 4th, since our team is off the next week!

From our family to yours, thank you for being a part of our journey! 🎄

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 166: These 9 Meeting & Workflow Hacks Will Change Your Life

Mon, 16 Dec 2024 05:00:00 -0500

In this episode of The Ecommerce Alley Podcast, Josh shares his top 9 meeting and workflow hacks that have transformed his productivity this year.

Whether you’re leading a team or looking to improve your own routines, these hacks are designed to help you make the most of your time and move the needle on your goals.

And we’re suckers for needle-moving-goal-getting stuff.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 165: The Next Big Shifts in Ecommerce… Are You Ready? (3-Year Podcast Anniversary)

Mon, 09 Dec 2024 05:00:00 -0500

In this special 3-year anniversary episode, we’re looking forward instead of back. Join us as we dive into the biggest shifts coming for ecommerce over the next few years and what it means for your business.

From the rise of heart-centered brands and community-driven shopping to the future of AI and ad attribution, we’ll unpack the trends you need to know to stay ahead.

Plus, hear about exciting new directions for The Ecommerce Alley and our plans to keep bringing you the latest strategies and insights moving forward!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 164: Attribution Tools: Are They Worth It in 2025?

Mon, 02 Dec 2024 05:00:00 -0500

Ever wondered if attribution tools are worth the hype? In this episode, Josh breaks down what attribution really is, how it works, and why tools like TripleWhale, Hyros, and Northbeam could be game changers (or not) for your business. He explores how these tools help track your marketing efforts and assign credit to each step in your customer’s journey—helping you get a full picture beyond just “last-click” conversions.

Josh shares his experience using attribution tools for the last three years, the benefits and drawbacks, and the systems we use to ensure our ad campaigns are profitable & budgets are in check.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 163: Find & Test New Products With This Unique Method

Mon, 25 Nov 2024 05:00:00 -0500

Looking for a smarter way to test products and find your next big winner? In this episode, Josh Coffy and Dylan Counts share a product-testing framework that’s helped scale faster and more efficiently.

They’ll walk you through how to quickly test new products, spot what works, and double down on success—all without wasting time or money.

From testing fast to finding your “Manhattan” (your next breakthrough), this episode will change the way you approach product development/exploration.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 162: The Ad-y Ad: The #1 Performing Creative Type Right Now

Mon, 18 Nov 2024 05:00:00 -0500

Feeling like your ads aren’t hitting like they used to? You might be focusing on the wrong type of creative. In this episode, Josh breaks down the #1 ad type that’s crushing it right now—what we call the “Ad-y Ad.”

He’ll show you exactly what it looks like, why it works, and how you can use it to boost your results. Plus, he’ll dive into the difference between intent-driven ads and those that just get clicks.

Click here to snag our 150+ Canva Ad Templates!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 161: These 10 Principles Helped Us 2X Revenue In The Last 12 Months

Mon, 11 Nov 2024 05:00:00 -0500

In the last 12 months, our business doubled with revenue per head sitting at 2X the industry average. But it took us 11 years to get to the speed in which we’re not moving.

In this episode, Josh dives into 10 principles that have been transformative for The Ecommerce Alley and the reinvention that comes with it.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 160: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 2)

Mon, 04 Nov 2024 05:00:00 -0500

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 159: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 1)

Mon, 28 Oct 2024 05:00:00 -0400

► Attend Our "Best Black Friday Ever” Workshop Here

This episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, and recommended tools for increasing your AOV.

If you like this content and want to see examples of everything, get access to our email/social/ad templates, and build your own personalized plan with us… We’re hosting a 3-hour “Best Black Friday Ever” workshop on November 7!

Recommended Tools In This Episode:
► MonsterCart
► Essential Countdown Timer

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 158: These Non-Scalable Activities Will Help You Scale Faster

Mon, 21 Oct 2024 05:00:00 -0400

For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers.

In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (heart-to-heart) approach transformed his business.

Josh discusses how building real relationships—like personalized check-ins and follow-ups—adds more value than any automation.

Spoiler: these small, non-scalable gestures led to higher conversion rates, stronger customer loyalty and more profit.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 157: How Engaged Audiences & Existing Customers Work In Advantage+ Shopping Campaigns

Mon, 14 Oct 2024 05:00:00 -0400

► Watch Our Episode About Kill Switches and Ad Cycling

In this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions about these 2 different features.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 156: How To Sell Limited-Quantity Products/Boxes Using Meta Ads (w/ Sarah Williams)

Mon, 07 Oct 2024 05:00:00 -0400

► Check Out Sarah's Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast

More money is spent online in Q4 than in any other quarter, accounting for up to 50% of annual ecommerce sales.

Which means…

There’s no time to waste—you need to go all in.

Sarah Williams with Launch Your Box Podcast had me on to discuss selling limited-quality products with Meta Ads!

In this episode, we dive into:

Managing advertising expectations
- The best types of ads to run in Q4
- Reverse-engineering your sales goals
- And what I believe is the BEST campaign structure for short promotions

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 155: How To "Bump The Lamp" & Keep Customers For Life (LIVE From The MPM Orlando Intensive)

Mon, 30 Sep 2024 05:00:00 -0400

This episode is from a live 3-day intensive we held for our Max Profits Mentorship clients at Walt Disney World.

Learn how small, thoughtful details can create unforgettable customer experiences that build loyalty and drive repeat business.

In this episode, Josh explores the concept of “bumping the lamp”—going the extra mile in ways customers may not even notice, but that make all the difference.

It's how you can turn one-time buyers into lifelong fans by obsessing over every interaction, creating value, and crafting a service experience that leaves a lasting impact.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 154: 7 Ways To Increase Your AOV For The Holidays

Mon, 23 Sep 2024 05:00:00 -0400

Just had a pre-holiday planning session with our clients. From doing this for many years now, I can confidently say that the ones who wait until November to start prepping will lose to the ones who prepare in September/October.

Shocking, early bird gets the worm type stuff.

Because it’s such a compressed timeline, it’s critical that you maximize the value of each customer.

So to help with that, I want to give you 7 quick ways to increase your AOV for the holidays.

Many of these will apply even OUTSIDE the holidays, but some are more holiday-specific.

So by figuring these out now, you’ll prime yourself for more profit from each customer during the holidays and even after.

Going to have tools we use that will help with many of the capabilities I’m going to talk about in this episode:

MonsterCart (Shopify)
Zipify OCU (Shopify)
Rebuy (Shopify)
Route.com (Shipping Protection)
Cart Upsell (Woocommerce)
FunnelKit (Woocommerce - Great For Detailed Sales Funnels With Order Bumps, Upsells, Downsells, etc.)
One-Click Upsell Funnel (Woocommerce)

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 153: The Easiest $50,000 Ad Campaign We Ever Ran

Mon, 16 Sep 2024 05:00:00 -0400

We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran.

In this episode, Josh breaks down the hypothesis, setup, results, and observations.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 152: Building A Conversion Funnel (w/ Susan Bradley From Social Sales Girls)

Mon, 09 Sep 2024 05:00:00 -0400

► Join The Social Sales Girl's Conversion School Here: https://thesocialsalesgirls.activehosted.com/f/126

In this episode, josh interviews Susan Bradley, founder of The Social Sales Girls. Susan talks about building your conversion funnel, shares some insight on where your attention/focus should be on your business, what the highest leverage activities are, and how to create high converting pages.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 151: Q4 Ecommerce Predictions, The Fiji Files, and $10M Thinking

Mon, 02 Sep 2024 05:00:00 -0400

► Learn More About The Max Profits Mentorship - https://www.maxprofitsmentorship.com/apply-to-join

In this episode Josh shares his Q4 marketing predictions, some life updates, and how "The Fiji Files" have opened him up to $10m Thinking. This is a packed episode filled with tons of laughs, insight, and fun.

P.S. This episode was recorded LIVE during our Bi-Monthly Client community event! If you hear references, that is why!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 150: Five Crucial Growth Levers (From $600M+ In Sales)

Mon, 26 Aug 2024 05:00:00 -0400

I talk shop with the founders of Shopanova on 5 levers you can pull to maximize your growth this year.

If you haven't heard of Shopanova, they're a high-performance marketing agency that has helped their ecommerce clients generate more than $600M in sales over the last few years.

Robby & Daniel were a blast to have on the podcast – enjoy learning from them!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 149: Going “ALL IN” is keeping you broke: do this to 10X your sales.

Mon, 19 Aug 2024 05:00:00 -0400

► Join The Waitlist For Our LIVE 3 Day Ecommerce Facebook Ads Bootcamp
https://ecommercealley.com/waitlist

Most people go deep before they go wide. They go ALL IN on one idea, one product, one campaign, etc. without asking, “is this what I should go all in on or is there something better?” This is something we’ve really been exploring lately and have made some pretty cool discoveries within our own business and several clients.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 148: How To Scale Meta Ads In 2024

Mon, 12 Aug 2024 05:00:00 -0400

When your ads are achieving your target numbers, HOW do you scale them up without everything crashing and burning?

00:00 Deep vs Wide Scaling
04:00 Deep, Consolidated, Simple Scaling
11:02 Our 2 Scaling Strategies
22:37 Which Strategy Should You Use?

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 147: An Ad Budget Management System That’ll Protect & Grow Your Bank Account

Mon, 05 Aug 2024 05:00:00 -0400

Poor ad budget management will have your ad account eating your bank account in no time. Because if you’ve advertised for any period of time, then you know that things aren’t always as they seem.

I recently had a conversation with a friend who spends $500k/mo on Meta. They’ve done it for years, but ran into a cashflow crunch and had to halt their ads to figure some things out.

This can happen to ANYBODY, so we developed an ad budget management system to protect ourselves from overspending and creating boatloads of stress that have us living on thin margin.

00:00 Intro
00:58 2 Budgeting Levels
03:25 TAPs and CAPs Overview
04:12 TAPs
09:00 CAPs
11:57 Ad Account Budgeting

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 146: What Are Meta’s New Flexible Ads? (Bye Bye, DCAs…)

Mon, 29 Jul 2024 05:00:00 -0400

► Learn About Our Mentorship Program: https://www.maxprofitsmentorship.com/apply-to-join

► Learn Our DCA (Now Flexible Ads) Campaign Strategy: https://youtu.be/PedgzYqaX10

Meta has officially rolled our “Flexible Ads” which are taking the place of Dynamic Creative Ads (DCAs). Here’s everything you need to know about them, the differences, and what you should do to prepare for the full transition.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 145: I had $1.06 in my bank 5 years ago... so here's what I did.

Mon, 22 Jul 2024 05:00:00 -0400

Five years into business, I had $1.06 in my bank accounts with a dozen staff and was stressed out of my mind. This is how I was able to turn things around, grow a portfolio of millions in real estate, and find the freedom I truly wanted inside my business without feeling like a slave.

It is attainable. And if a goofy pale white dude from the middle of farmland in Ohio can do it, so can you.

00:00 Intro
02:09 Josh's "Almost Out Of Business" Story
07:50 The Most Important Thing You Can Do - Invest In Yourself
13:15 5 Practical Things You Can Do

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 144: Our Favorite Meta Ads Campaign Structure Right Now

Mon, 15 Jul 2024 08:00:00 -0400

A lot has changed with Meta in the last 3 months. And if you listened to our State of Advertising 2024 podcast, then you’re likely aware of one of our FAVORITE campaign structures: Advantage+ Shopping Campaigns.

However, right now, something else has our attention.

And we’re seeing better results than we’ve ever seen with it.

-=-=-=-=-
** MENTIONED RESOURCES**
► Our Facebook “Kill Switch” And Ad Cycling System (Episode 118)

► How Much Should You Spend On Ads?

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 143: What To Do When Summer Sales Are Slow

Mon, 08 Jul 2024 05:00:00 -0400

Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here’s a solid list of things to do.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 142: I Pay $60K/Yr for a Business Coach (Here’s What Happened)

Mon, 01 Jul 2024 05:00:00 -0400

I’ve always invested in courses I found interesting to continue growing. But at the start of 2023, I decided to invest the most money I’d ever invested in a SERIOUS coaching program. In this podcast, I’m going to share my findings from spending $60,000/yr for a business coach.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 141: Lifetime vs Daily Campaign Budgets: a $40k Test & Results

Mon, 24 Jun 2024 07:00:00 -0400

Should you set your Meta Ads budgets DAILY or LIFETIME? Well, we spent $20,000 on each budgeting structure. Here’s what happened… And which one took the cake.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 140: Stop Wasting Your Time Making Ad Creatives That Suck

Fri, 21 Jun 2024 05:00:00 -0400

(This episode is a re-run that originally aired on August 28, 2023.)

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 139: Use This Business Model If You're Under $3 Million/Year In Sales

Mon, 17 Jun 2024 05:00:00 -0400

Most businesses exist for one reason: freedom. Freedom to do what you want with who you want and when you want to. (Time) Freedom to buy what you want and give what you want. (Financial)

The “Freedom Business” model is built to do precisely that as you ascend through different revenue thresholds in your business – and everything inside the Max Profits Mentorship revolves around the components of this model. Knowing this model will help you identify where you need to put your attention next.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 138: Your Sales Funnel Is Bottlenecking In 1 Of These 4 Areas

Mon, 10 Jun 2024 05:00:00 -0400

► Our Client-Exclusive Bottleneck Finder

We actively work with about 200 ecommerce brands right now. And what we’ve learned is that if you’re having sales issues, it’s happening in 1 of 4 areas. In this episode, Josh will show you how to identify where people are getting stuck in your sales funnel in less than 90 seconds, give you benchmark numbers, and show you what fixes to deploy.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 137: You Can 2x Your Profit By Doing These 3 Things

Fri, 07 Jun 2024 05:00:00 -0400

(This episode is a re-run that originally aired on December 12, 2022.)
Profit is the oxygen in your business. Without it you will die...

When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step.

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly.

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 136: Building a $150M Brand In 4 Years, Bribing Target, Product Heists, and Unconventional Marketing (Bloom Supplements)

Mon, 03 Jun 2024 05:00:00 -0400

When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves.

Greg LaVecchia is the co-founder with his wife, Mari, of Bloom Supplements, a fast-growing brand that launched in 2019.

00:00 Intro
04:52 Greg Shares The Hyper Growth Of Bloom
12:42 Logistical Questions About Bloom
15:37 Hyper Growth With 2 Staff Members
18:48 The Role Of Retail And Amazon
23:09 Customer Acquisition Details
28:14 Growing Pains Of Growing So Fast
34:30 Josh's Final 3 Questions

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 135: Your Ads Don't Suck -- Your Website and Offer Probably Do

Tue, 28 May 2024 05:00:00 -0400

► Grab A Ticket For The Workshop (Limited Seats)

Most people think their ads are the issue. You often don't think about where you're driving traffic to. Your ads could be amazing, but if your landing page or offer is not "high-converting" it will make it LOOK like your ads are under performing. That's why, in this podcast Josh is going to share an example of this exact situation that he experienced with a client recently, and then give some simple next steps for fixing this in YOUR business.

00:00 Your Ads Aren't Always The Issue
03:14 How To Fix Your Offer
08:02 More Workshop Info

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 134: It's Time You Make Email A Revenue Driver For Your Business

Fri, 24 May 2024 05:00:00 -0400

(This episode is a re-run that originally aired on January 23, 2023.)
Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list.

The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed?

We've all heard the cliche "the money is in the list." Email has always been known for its ability to be high-impact / low-resource. With everything that's changed online nowadays though some people may wonder if the methods behind getting the money out of the list have changed.

I've been in email marketing for a long time and I've seen a lot of changes, to say the least, but there are a few fundamentals that all successful email marketing strategies have in common. Leave a few of these out and you may never be able to experience "the money" in the list...

Time stamps:
2:51 The Time We Made My Mentor 10.4X's His Regular Email Revenue
4:48 We Just Doubled An Email Client's Revenue Using This
6:53 Email Is Still Relevant And Here's The Simple Reason Why
9:15 The 3 Different Types Of Email You Have To Know About
10:52 If You Want To Get An Email Strategy Off The Ground, You'll Need This
13:51 Do This Before You Do Anything Else
15:19 This Can Make You More Money Faster Than Anything Else
17:39 You Need To Be Doing This Every 4-6 Weeks
21:09 But What If My Revenue Drops

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► State Of Meta Ads 2026 Workshop

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TEA 133: How To Apply $100M Offers To Ecommerce

Mon, 20 May 2024 05:00:00 -0400

► Apply For The Max Profits Mentorship

► Grab Alex's $100 Million Dollar Offers Book

$100M Offers has been a revolutionary book for so many people. If you’re unfamiliar or want to know how to build a Cash Cow Offer for your ECOMMERCE business that people feel stupid saying “no” to, then Josh will break it down in the podcast in great detail!

00:00 Intro
01:56 Applying "$100 Million Offers" To Ecommerce
03:06 Why Do People Buy Things?
05:10 Offer Value Equation
09:55 How You Can Apply This To Your Business

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 132: What Is A Good ROAS/CPA For My Business? (How To Calculate It)

Mon, 13 May 2024 05:00:00 -0400

► Grab our KPI Calculator

Running ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will walk you through using our KPI (key performance indicator) calculator so you can do the exercise yourself!

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► State Of Meta Ads 2026 Workshop

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TEA 131: Sweetwater Sends 350,000 Pounds Of Free Candy To Their Customers Each Year (With CEO Chuck Surack)

Mon, 06 May 2024 05:00:00 -0400

What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so much candy with each purchase… and the answer is so wholesome.

00:00 Intro
01:48 Josh's Love Of Sweetwater
02:53 Sweetwater's Origin Story
15:35 Why Sweetwater Sends Out 350,000 Pounds Of Candy A Year
20:49 Chuck As A Non-Typical CEO
25:17 Josh's Closing Questions

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► State Of Meta Ads 2026 Workshop

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TEA 130: 10 Ways To Increase Your Average Order Value (AOV)

Fri, 03 May 2024 05:00:00 -0400

(This episode is a re-run that originally aired on May 29, 2023.)
Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 129: What To Do When Meta Ad Results Are Volatile

Mon, 29 Apr 2024 05:00:00 -0400

Recently, we’ve seen some people reporting disastrous results with Meta ads.
- No Purchases One Day, Tons The Next (Or None At All)
- Automations not firing as accurately
- Inaccurate reporting
- Unpredictable spending

So… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking in the big picture, and things you actually have control over during this time.

00:00 What's Been Happening With Meta Ads?
02:29 "The Great Ecommerce Divide"
09:44 Advertising Is An Investment
13:42 Big Picture > Small Picture
15:40 Things You CAN Do When Marketing Results Are Down

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 128: Battlbox's $21M Content & Community Strategy (w/ John Roman)

Mon, 22 Apr 2024 05:00:00 -0400

When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers.

00:00 Intro
01:53 Short Background Of John's Battlbox Journey
09:42 Battlbox's 2023 Numbers
12:21 Battlbox's Paid Customer Acquisition
19:15 How Big Of A Role Does Community and Content Play For Battlbox?
28:40 Breaking Down How The Facebook Community Works
34:10 Josh's Final 3 Questions

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► State Of Meta Ads 2026 Workshop

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TEA 127: 3 Things To Do When Your Business Is Scaling (w/ Stafford Newsome)

Mon, 15 Apr 2024 05:00:00 -0400

Most business owners think they are scaling when they're actually growing. In this episode, Josh brings on Stafford Newsome to discuss the difference between "Growth Mode" and "Scale Mode" in your business. Then, they discuss what your main focuses should be when you're in each of those modes.

00:00 Intro and Get To Know Stafford
07:37 The Difference Between Growth and Scale
12:31 How To Identify If You're In "Growth" or "Scale" Mode
14:41 Identifying "Scale" Mode
16:32 Identifying "Growth" Mode
18:05 What's The Difference Between "Growth" Issues and "Scale" Issues?
19:36 How To Move From "Growth" Mode to "Scale" Mode
21:12 What Do You Do When You're In "Scale" Mode?
24:19 Identifying Single Points Of Failure In Your Business
29:08 Outsourcing Your Hats
30:17 Use Marketing To Leverage Your Audiences
39:43 Josh's Final 3 Questions

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 126: If Your Ads Aren't Working... Try These 4 Things

Fri, 12 Apr 2024 05:00:00 -0400

(This episode is a re-run that originally aired on December 18, 2023.)
After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast.

In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas in your advertising.

All it takes is a slight tweak in the right dial to flip your results upside-down!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 125: Managing A Multi-Million Dollar Facebook Ads Account (w/ Conner Fleming from Hostage Tape)

Mon, 08 Apr 2024 05:00:00 -0400

► Check Out Hostage Tape Here

Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand!

00:00 Intro
01:50 Hostage Tape's 2023 Numbers
03:40 Hostage Tape In Australia
04:56 Issues With Amazon
06:26 Brand Deal With UFC and Andy Elliot
10:35 Ad Results With and Without Partnership Deals
14:56 Campaign Structures and Testing In A Multi-Million Dollar/Yr Ad Account
34:46 Josh's Final 3 Questions

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 124: We Grew Profit 562% In 100 Days With This

Mon, 01 Apr 2024 05:00:00 -0400

I challenged my team to 100 days of extreme activity with the objective of bringing in more customers than ever before and... it worked.

Our revenue more than doubled in 100 days. In this episode, I break down precisely what we did, how we tracked it, and the results.

► If you do this challenge yourself, message Josh your results on Instagram

00:00 The Results We Saw
07:47 What We Did
11:08 Josh's Observations During 100 Days of 100 Challenge

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 123: Offer Economics & Our 5 Favorite Offer Structures To Cut Acquisition Costs

Fri, 29 Mar 2024 10:00:00 -0400

(This episode is a re-run that originally aired on November 27, 2023.)
Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think.

I'm talking from $105 cost per customer to $4.51.
Or $43 to $23 cost per customer.

All with one change: the offer.

In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my favorite offers to test.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 122: How To Protect Your Ad Accounts, Avoid Meta Shut Downs And Scale To 6 Figures Per Month (W/ Hernan Vazquez)

Mon, 25 Mar 2024 05:00:00 -0400

► Connect With Hernan On Facebook

In this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years, Hernan has managed over 60 million dollars in direct response advertising. If you're an advertising nerd, this episode is full of great tips and industry secrets for Facebook advertising.

00:00 Intro
02:38 Hernan's Most Successful Campaigns
07:53 Hernan's Decentralization With Multiple Ad Accounts
16:50 At What Budget Do Campaigns Fall Apart?
20:34 How Often Do Accounts Get Shut Down?
22:55 Campaign Strategies
37:36 Josh Shares The Ad Lab Creative Testing Method
38:45 Using Automations In Meta Campaigns
40:28 Broad vs Advantage+ vs Lookalikes vs Interests
43:50 Closing

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 121: How Many Emails Should You Send?

Mon, 18 Mar 2024 05:00:00 -0400

Email is one of those things that, as an ecommerce brand, you can’t AFFORD to ignore. I believe it’s the only LEGAL way to print money as a business owner and if you aren't doing it right, then you're leaving a lot of profit on the table and by just doing a few tweaks, you can have it working FOR YOU.

00:00 Intro and Why Email Is Important
07:47 Baseline Email Systems
15:11 When Do You Add More Emails?
22:04 Closing and Action Items

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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TEA 120: Unlock More Revenue With A Subscription Box Using Your Existing Product (w/ Sarah Williams)

Fri, 15 Mar 2024 05:00:00 -0400

(This episode is a re-run that originally aired on March 13, 2023.)

Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month.

Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes.

This episode is FULL of gold nuggets like how to go from 0 to 100 to 1,000 subscribers, what to charge for your box, and how to build a waitlist for it.

Grab Sarah’s “30 Days To Launch” masterclass here: alleypodcast.com/sarah

You can find more on Sarah here:

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 119: TikTok Shops Are The Wild West

Mon, 11 Mar 2024 05:00:00 -0400

Remember the early days of Facebook ads or Amazon selling? Some may have described it as "the wild west". Well, it's that time again with a new platform... TikTok Shop.

In this episode Josh interviews Neil Twa, and they talk about how TikTok Shops are growing and developing. It's the wild west - so there's no rules and possibly gold to be found.

► Sign Up For Neil's Newsletter
► Grab Neil's Simple Profit Playbook Here

00:00 Intro
01:43 Is There Such Thing As Automated Income?
04:25 What To Do If You're Moving From Amazon To Shopify
08:42 How To Manage Your CPA
18:13 How Do TikTok Shops Work?
27:13 How TikTok Relates To Amazon
30:36 What Products Work Well On TikTok Shops?
34:18 Are TikTok Shops a Fad?
36:16 TikTok UGC Partnerships
39:12 Recap and Resources For TikTok Shop

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TEA 118: Our Facebook "Kill Switch" And Ad Cycling System

Mon, 04 Mar 2024 05:00:00 -0500

When do you turn off an ad and cycle in new ones? How much should you spend on an ad before deciding to kill it altogether?

Knowing the answer to these questions will make you a much better Facebook Advertiser and help remove emotion from your decision making so that you're trusting the math!

In this episode, Josh breaks down:
00:00 How To Determine Your Metrics
10:18 Finding Your Kill Switches
16:59 Cycling In New Ads
20:01 How To Automate The Process

► Our $27 Facebook Ads bootcamp can help you learn the best way to rapidly test ads without spending thousands testing. Check it out!

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► State Of Meta Ads 2026 Workshop

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TEA 117: How To Seed, Sprout, And Scale Ad Creatives

Fri, 01 Mar 2024 06:00:00 -0500

(This episode is a re-run that originally aired on August 28th, 2023 – we believe this is very relevant right now!)

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!

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► State Of Meta Ads 2026 Workshop

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TEA 116: "CRO" Is NOT What You Think It Is... (With Ethan Bence From 4080 Marketing)

Mon, 26 Feb 2024 05:00:00 -0500

► Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley

There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization".

00:00 Intro
05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization
09:05 Examples Of A Successful CRO Change
29:12 What’s A Good “First Step” For CRO?
33:37 Your Website Is Like An Airport… Here’s What That Means
38:42 How DO You Decide If Your CRO Test Has Enough Data?
42:53 Ethan’s Workshop
43:46 When Do You Assume A Page Is “Good Enough To Move On”?
45:55 Recap and Closing Thoughts

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 115: How & Why We Blacklist A**Holes From Ever Buying From Us

Mon, 19 Feb 2024 05:00:00 -0500

"The customer is always right." - Everyone Who's Never Run a Business

Trolls, fraudsters, and a-hole customers suck the life out of your and your team like a vacuum at a confetti party. If you've been in business for a minute, then you know what I'm talking about.

Customers get a choice. But so do YOU. In this episode, I'll share:

WHY We Blacklist People
HOW Our Blacklist System Works
HOW We Enforce It
And What We've Seen Since Implementing It

00:00 Intro
03:04 "The No Asshole Rule"
04:51 What Type Of Asshole Are You Dealing With?
12:11 How Does The Blacklist System Work?
15:00 Aren't You Just Holding A Grudge?
18:53 Overview Of Our Blacklist System
26:36 How Do You Continue To Enforce It?
31:04 So, Does This Actually Work?

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 114: How Nicole's Subscription Box Does $500k/Mo With Only Ads & Email

Fri, 16 Feb 2024 05:00:00 -0500

(This episode is a re-run that originally aired on February 28, 2022.)
Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing.

Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business..

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► State Of Meta Ads 2026 Workshop

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TEA 113: Stop Trying To "Scale" All The Time

Mon, 12 Feb 2024 05:00:00 -0500

The word "scale" gets used so much that I think it's wise to take a step back and think through what it looks like in REAL life terms for most businesses who aren't the "wild success stories."

Don't ask HOW to scale, but WHEN to scale.

Because sometimes, it's best to do the brutal, boring work that's required to set a stronger foundation for those moments when you DO want to push the pedal to to the floor and go as fast as your supply can handle.

If you're feeling beat up and in a "slow season", listen to this episode.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 112: The State Of Facebook Advertising 2024

Mon, 05 Feb 2024 05:00:00 -0500

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.

So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space.

We cover things like:

Broad, A+ Audiences, Interests, & Lookalikes
Campaign Structures We See Working Well (+The #1 Most Used)
Is Retargeting Still Valuable?
Budget Scheduling (New Feature + Our Test Results)
CPM Trends Since 2019
Scaling %s (How FAST Can You Scale When Adjusting Budgets?)

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 111: How Much Should You Spend To Get A New Customer?

Fri, 02 Feb 2024 05:00:00 -0500

(This episode is a re-run that originally aired on October 2, 2023.)
If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?

But most can't answer: what's the cost to acquire a customer?

In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)

Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.

In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.

By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 110: The First 5 People You Should Hire

Mon, 29 Jan 2024 05:00:00 -0500

The goal of entrepreneurship is to be able to buy back your time. That's probably part of the reason you started your business -- to create financial freedom to do what you want, but if you got that and you were a slave to your business time-wise, it probably wouldn't be enjoyable.

That's why, in this episode, Josh breaks down how to determine what's worth hiring someone for, when to do it, and the first 5 positions he believes you should fill.

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 109: Intro To The Ad Lab Method (+Invite To Learn it LIVE)

Mon, 22 Jan 2024 05:00:00 -0500

Grab a $10 ticket to the 3-Day Ecommerce Facebook Ads Bootcamp January 29-31st here: https://alleypodcast.com/friend

If it feels like your ads don't get any traction or get traction, then fatigue quickly... Then you need to change your way of testing & finding ads.

In this episode, I break down the premise of The Ad Lab Method – a way to find "Super Ads" for a few hours of work, for a few hundreds dollars in testing, over a few days.

It's a scientific way of isolating your headlines, creatives, and primary texts to find the ultimate combination that will yield high-profit ads you can scale until production/fulfillment break.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 108: How To Find & Fix Facebook Ad Bottlenecks Quickly

Fri, 19 Jan 2024 05:00:00 -0500

(This episode is a re-run that originally aired on March 27, 2023.)
Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes.
In this episode, you'll learn:

How to effectively analyze and assess your current ad performance.
The key benchmark metrics you should be tracking to optimize your Facebook Ads.
A deep dive into our 5-step process, with detailed explanations and actionable tips for each step.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 107: The Stanley Cup Craze & 5 Things You Can Learn From it

Mon, 15 Jan 2024 05:00:00 -0500

What the heck is so special about these $45 Stanley Cups and why is everyone going CRAZY over them? In the last few years Stanley 10X'd their revenue, and whenever we see companies experience hyper growth like that, we like to dissect how we can do the same and apply it to our business! So, like the marketing nerd Josh is, he's going to break down what happened & 5 incredible business lessons you can learn from Stanley!

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► State Of Meta Ads 2026 Workshop

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TEA 106: Our 90-Day Marketing Routine That Creates Stability & Cash Injection

Mon, 08 Jan 2024 05:00:00 -0500

You've got big yearly goals. But how do you tangibly break them down so that you can achieve them throughout the year without feeling "last minute" with everything?

In this episode, I'll take you behind the scenes on how we run marketing in 90-day cycles to experience month-over-month growth using a 3-step approach.

This episode is definitely more visual, so I recommend watching it on Youtube, if you'd like to see things drawn out!

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TEA 105: How To 2X Your Profits In The Next 30 Days

Sat, 06 Jan 2024 05:00:00 -0500

(This episode is a re-run that originally aired on Dec. 12, 2022.)
"Profit is the oxygen in your business. Without it you will die."

When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step.

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly.

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately.

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TEA 104: Create Volume, Maximize Profit, Add More Volume

Mon, 01 Jan 2024 05:00:00 -0500

As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks.

It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in."

We use these three steps as barometers very heavily with paid advertising, in particular.

If something isn't working, we can ask ourselves a few questions to know what needs to change in our overarching strategy.

First, you need volume. (Which exposes weakness)
Then, you need maximum profit.
Finally, you need MORE volume.

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TEA 103: Merry Christmas! (Free $10 Amazon Gift Card Inside)

Mon, 25 Dec 2023 05:00:00 -0500

Merry Christmas from The Ecommerce Alley team! We’re giving away $10 Amazon gift cards to anyone who leaves a rating or review or the podcast on whatever audio app you use, then emails a screenshot to team@theecommercealley.com! 🎄🎅

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TEA 102: How To Fix Unprofitable Ads & Get As Many Customers As You Want

Mon, 18 Dec 2023 05:00:00 -0500

After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast.

In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas in your advertising.

All it takes is a slight tweak in the right dial to flip your results upside-down!

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TEA 101: An Annual Planning Strategy For Enormous Growth In 2024

Mon, 11 Dec 2023 05:00:00 -0500

For the last 6 years, I've done something at the end of each year that has had a massive impact on my life and our business.

I call them Clarity Days.

They actually started as a result of going broke.

The first one I did turned our business entirely around from being broke & in debt to having months where we've had $50k, $60k in PROFIT. I never would've imagined that in my life.

After I had that day, I asked myself, "what if I had these kinds of breakthroughs every year?"

That started my annual Clarity Day, which, as of last year, turned into a Clarity Week. And this year, our revenue is up about 48% over the previous.

In this episode, I break down what Clarity Days are and how I run mine.

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100th Episode: Renting P*rn Mags, Going Broke, Having $50k+ Profit Months, & Finding Life's Calling

Mon, 04 Dec 2023 05:00:00 -0500

In this special episode, I share things I've never shared before. I take you down a 10+ year journey of brutal & valuable lessons on my path to building the Ecommerce Alley.

I did things I'm not proud of.
I maxed out credit cards and lines of credit.
I was burned by a partner.
I hired people who stole & called me a F'ing racist.
I only $1.06 in my bank to show after 5 years of grueling work.

...and then I reinvented myself and our business. Doing so changed our trajectory from being excited just to break even on our expenses every month to having single months of $20k, $30k, and $50k+ in profit.

Most importantly, we're now on a journey to helping more ecommerce business owners do the same thing & find freedom in their businesses.

This is a unique episode where our producer, Dylan Counts, sat down and interviewed me. It's long, but worth the listen. My hope is that you save yourself much pain from my lessons!

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TEA 99: How To Cut Your Cost Per Purchase By 96% With ONE Change

Mon, 27 Nov 2023 05:00:00 -0500

Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think.

I'm talking from $105 cost per customer to $4.51.
Or $43 to $23 cost per customer.

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Don't Miss This Special Black Friday Deal! - (50% Off) Foolproof Facebook Ads Course

Fri, 24 Nov 2023 05:00:00 -0500

Over 60 high-quality videos filmed in our studio with over the shoulder, step-by-step instructions on launching, managing, and scaling profitable Facebook ads.

Visit this page & Get 50% OFF!

Does it feel like all the money you put into Facebook Ads isn't generating a tangible return on your investment?

Do you feel lost when it comes to building campaign strategy?

Does the Ads Manager intimidate you when it comes to analyzing your Facebook Ad efforts?

Do you want a source of predictable and scalable new customer acquisition without having to sit around and wait on "organic" to actually work?

Does it feel like your store lives in hills and valleys of orders, where you'll have 5-10 orders one day, then 0 the next?

If you answered "YES" to any of these questions, then I'd like to invite you to join our brand new Foolproof Ecommerce Facebook Ads Course – and get your Facebook Ads on track & more profitable than ever.

What was once only available to our clients in our private training library, is now available for less than 1/2 the price.

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TEA 98: 5 BF/CM Facebook Ad Campaign Structures We Use (2023 Edition)

Mon, 20 Nov 2023 05:00:00 -0500

Black Friday & Cyber Monday is when more money is spent online than any other weekend of the year. That's why it's best to go in with a solid advertising plan.

In this podcast, I break down 5 different campaign structures we recommend for that weekend, as well as strategy around budget, audiences, ads, and intra-day scaling for heavy spending.

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TEA 97: What are Facebook's Advantage+ Audiences & Should You Use Them

Mon, 13 Nov 2023 05:00:00 -0500

What are Facebook's Advantage+ Audiences, how do they work, and should you use them? In this episode, I'll break down what they are, the capabilities of them, and my thoughts on them so far.

If you want to see a very visual breakdown of this, then I HIGHLY recommend you watch the episode on Youtube, as it'll give more context to what I'm talking about! 🙂

Check Out Our Advantage+ Shopping Video Here

Here are some key moments from the episode:

00:00 - Intro to Facebook's Advantage+ Audiences
00:30 - Advantage+ Audiences and AI in Targeting
01:40 - Meta's Performance Claims
02:50 - Advantage+ vs Other Campaign Types
06:30 - Setting up Advantage+ Audiences: A How-To Guide
09:10 - Advantage+ Audiences vs Broad Targeting
10:10 - Should You Use Advantage+ Audiences?

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TEA 96: How Moss Amigos Grew 862% in 60 days & Broke Their Store

Mon, 06 Nov 2023 05:00:00 -0500

Jared Oliva is a tech bro turned moss farmer and owns MossAmigos.com.

Not only is he an entertaining personality & inspirational entrepreneur worth following, but Jared is a friend & client of ours.

After seeing his massive growth (8X+) in a short few months, I had to have him on the podcast to get a peek behind the scenes of what it took to make that happen and what he's had to do to prepare for the future.

In this episode, Jared shares horror stories about selling at flea markets, trying to build a wholesale team, and finding his marketing groove that sold out his hero products faster than you can say "Moss Amigos is the OG Pet Plant!"

00:00 Intro
03:38 Jared's Origin Story
06:52 What The Heck Are Moss Amigos?
07:56 When Jared Realized The Business Had Legs
14:39 Jared's Grind Story
20:09 Agency and Influencer Marketing Woes
25:53 Jared's Current Marketing Strategy
28:51 How Facebook Ads Have Grown Jared's Company Over 800% In 2 Months
32:08 How Jared Has Fought Through Inventory Issues With Massive Scale
36:10 Josh Recaps Jared's Story
39:25 Jared's Advice To Other Ecommerce Business Owners
42:10 Closing

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TEA 95: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 4)

Mon, 30 Oct 2023 05:00:00 -0400

Once BF/CM are over, there's still an entire month to maintain momentum. This is our Christmas marketing strategy that will allow you to create serious cash injection a few times during the month of December, as well as maintain sales throughout with ads!

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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases:
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy (You Are Here)

00:00 Intro
00:23 Strategy Recap
01:50 Phase 4 Intro
02:51 Christmas Strategy Breakdown
05:32 Offer Examples For Christmas
09:31 How We Use Email During Christmas
13:49 What Else We Do Other Than Email
15:22 How We Run Ads During Christmas
17:46 Christmas Campaign Structure
23:14 Phase 4 Recap

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TEA 94: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 3)

Mon, 23 Oct 2023 05:00:00 -0400

Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue.

But you have to meet opportunity with preparation.

In this episode, I break down our Offers/Email/Ads strategy for BF/CM.

I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging.

If you didn't watch Phase 2, you can do so HERE
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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy (You Are Here)
Phase 4: The Christmas Promo Strategy

00:00 Intro
01:17 Phase 1&2 Recap
03:15 Phase 3 Intro - Running Ads For BFCM
04:29 Aggressive BFCM Ads Strategy
05:09 Our BFCM Ad Strategy Overview
06:14 Weekend-Long Campaign Overview
09:44 Structuring Facebook Audiences
15:10 Structuring Facebook Ad Campaigns
18:09 Structuring Budgets For Your FB Ad Campaign
23:42 How We Optimize BFCM Facebook Ad Campaigns
28:27 How To Nail Your Ads and Messaging For BFCM
34:01 Outro

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TEA 93: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 2)

Mon, 16 Oct 2023 08:00:00 -0400

Once your offers, website, and inventory is planned (Phase 1), we move into a unique Black Friday VIP Presale strategy. (Phase 2)
This is where you get a ton of buyer-intent people raising their hands to get exclusive EARLY access to your Black Friday/Cyber Monday deals along with 5-day sale the week before!
This grows your email list, helps you test tons of offers, and gets people spending before your competition.
If you didn't watch Phase 1, you can do so HERE
Profitable Offers Doc
----
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy (You Are Here)
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 92: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 1)

Mon, 09 Oct 2023 05:00:00 -0400

In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy

Each week, we'll release a podcast on each phase.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 91: How Much Should You Pay To Acquire A Customer?

Mon, 02 Oct 2023 05:00:00 -0400

If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?

But most can't answer: what's the cost to acquire a customer?

In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)

Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.

In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.

By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

To access the CEO Dashboard Josh talks about in this episode, CLICK HERE! (You'll need to 'Make A Copy')

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TEA 90: 5 Ways To Get More Stuff Done As An Entrepreneur (W/ All Girl Shave Club)

Mon, 25 Sep 2023 05:00:00 -0400

Jessica Principe is the founder of AllGirlShaveClub.com and as the owner a subscription box business, she's mastered the art of getting stuff done & working ahead in her business in a way that creates a life she loves.

In her journey to shipping razors to ladies all over the United States, she's become very talented at staying focused & in front of things in her business – which is why I wanted to bring her on!

After interviewing her on this episode, I began improving some things in my own business from Takeaway #4 (I list all 5 in the podcast) and I've seen great results in my productivity.

If you own a subscription box & would like to order her planner, click here!

In this episode, we dive into things like the power of roadmaps, batching, workspace atmosphere, top-down planning, and kicking the domino!

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TEA 89: How To Forecast Inventory For The Holidays (w/ Ciara Stockeland)

Mon, 18 Sep 2023 05:00:00 -0400

One of the most stressful things as a business owner (especially entering Black Friday season) are the questions surrounding inventory.
"Will I have enough?"
"Can I sell what I have?"
"What should I buy?"

In this podcast episode, Ciara Stockeland, author of the book "Inventory Genius", tackles these questions head on and gives us the confidence to answer them ourselves. Ciara dives deep into the importance of focusing on the right things in your business, and with this focus you'll finally be able to find the peace and profitability you've been looking for in your business.

You're not going to want to miss this business-changing episode....

00:00 Intro
02:39 How Ciara Got Started
05:11 Ciara's Origin
09:04 The Inventory Genius
12:00 What To Do With Bad Inventory
15:23 How These Principles Can Relate To Advertising
17:57 The 4 Letter Word No One Talks About.... Debt.
21:07 What Happens If Your Business Gets "Fat"
24:52 A Tangible Debt Example
27:43 Inventory Forecasting Frameworks for Q4
31:08 Closing/Outro

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TEA 88: How To Develop Your "Print-Money Messaging"

Mon, 11 Sep 2023 05:00:00 -0400

Your ability to craft messaging has a trickle-down effect. If you can speak to your ideal customers in precisely the right way, your ads will not only become more effective but all marketing channels will.

In this interactive session, Josh will show you a 4-step process to build messaging that will PRINT money in your business – whether that's with ads, emails, SMS, or social.

If you do this simple exercise, you'll be a lot further ahead than your competition.

00:00 Intro
00:49 Messaging Is The Umbrella
02:37 The Best Way To Be Heard By Your Customers...
03:11 The Story Of The Brick Layers
05:34 Covering Ground With Your Messaging
06:11 Frustrations
07:47 Wants
09:23 Fears
15:10 Aspirations
16:28 Tying It Together
19:15 Outro

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TEA 87: From a Netflix Deal to a $100,000 Tank Challenge (w/ BattlBox)

Tue, 05 Sep 2023 05:00:00 -0400

Dive into the captivating journey of John Roman, CEO of BattlBox, as he reveals the intricacies of creating an engaged community for a booming subscription box. Discover how passion combined with savvy marketing can lead to exclusive Netflix deals and audacious challenges. Learn firsthand why fostering an exclusive, tight-knit community can be the key differentiator for subscription box businesses.

00:00 Intro
02:49 Why John Started BattlBox
05:19 BattlBox Takes Off
07:19 What Is BattlBox?
14:32 Using Influencer Marketing To Spark Growth
20:07 Selling The Company
23:38 Buying the Company BACK?
26:11 Getting A Netflix Show
39:17 $100,000 Tank Challenge
47:40 Gaining Community And Engagement As A Subscription Box Brand
57:12 What's Next For BattlBox?
01:03:14 Outro

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TEA 86: How To Build Ad Creatives Without Wasting Time and Money (3-Step System)

Mon, 28 Aug 2023 05:00:00 -0400

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
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TEA 85: The Great Ecommerce Divide: Surviving the Shift in Consumer Spending

Mon, 21 Aug 2023 05:00:00 -0400

The 2020/21 wave of stimulus-check customers is gone. Competition is fierce – much from the many businesses birthed in those two years. Belts are being tightened.

We've been seeing this amongst our ~200ish clients for the last few months.

I believe we're about to see the largest divide (particularly in the ecommerce industry) than we've ever seen before.

The chaff is about to be separated from the wheat over the next 12-18 months as we determine who the true, hardworking, persevering, fight-forward entrepreneurs are.

The question is: which one are you?

In this episode, I share 6 problems ecommerce businesses have that will only be amplified 10X over the next year. But if you can fix them, you'll position yourself to THRIVE instead of only SURVIVING.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 84: We Figured Out How To Use AI For Marketing So You Don't Have To (Free Workshop)

Mon, 14 Aug 2023 05:00:00 -0400

► Join Our Upcoming Free Workshop:
https://www.aiadsworkshop.com

Join ecommerce giants Matt Harward and Stafford Newsome as they reveal the secret behind maximizing the Facebook algorithm. Discover why your testing methods might be trailing behind and how, with the power of AI, you can transform your approach to reach the right audience. A hint of what’s coming in our deep-dive AI ads workshop - this episode is a must-listen!

00:00 Intro
02:47 Why Is AI Important in Advertising
06:45 The Funnel Theory of Relativity
10:21 What Is A “Test”
11:41 Business Growth Is Based On Testing
14:16 Isn’t This Just “Throwing Spaghetti At The Wall”?
17:49 Building A 4-Step Decision Support Framework
18:44 Why Has AI Never Written Good Stuff For Me In The Past?
23:02 Creating Customer Avatars With AI
25:20 Using AI Customer Avatars
28:26 What Is A Naked Message Test?
34:02 General vs Specific Messaging
37:25 High Threshold vs Low Threshold - Rapid Experimentation
43:58 How Matt and Stafford Have Impacted Other Businesses
47:06 Closing

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
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TEA 83: 5 Gamification Tactics To Improve LTV w/ Subscription Box Basics

Mon, 07 Aug 2023 05:00:00 -0400

On this week's podcast, Josh hosts an insightful discussion with Julie Ball and Renae Gonzalez, co-founders of Subscription Box Basics, as they unlock the power of gamification to boost your business. Discover how hidden easter eggs and gameboards can increase your customer lifetime value (LTV) and retention, and take home a free Canva template to kickstart your own gamification journey. Don't miss out on these creative strategies, inspired by none other than pop icon Taylor Swift herself!

► Click Here For Subscription Box Basics' Free Gameboard Canva Template

00:00 Intro
04:55 Was it hard selling/leaving your old businesses?
09:30 The Beginnings
14:12 What is the biggest challenge subscription box companies are facing?
15:45 How To Gamify Your Subscription Box
19:47 Communities for Subscription Boxes
23:12 What Does Taylor Swift have to do with subscription boxes?

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
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TEA 82: Add 30-50 Instagram Followers Per Day & Convert Them With This Strategy

Mon, 31 Jul 2023 05:00:00 -0400

Josh shares a low-cost, high-impact strategy to grow your Instagram following and convert followers into customers. This isn't just theory; we've seen remarkable results both for our business and our clients. Tune in to discover how to fuel your organic marketing efforts and supercharge your retargeting audience with this simple, yet effective Instagram strategy.

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TEA 81: What To Do During A Summer Sales Slump

Mon, 24 Jul 2023 05:00:00 -0400

Josh unpacks the all-too-common issue of sales slumps in the business world. Every business owner faces such downturns, but your reaction and adaptation during these challenging times can be game-changing. He provides actionable advice, outlining three practices to avoid and five steps to rejuvenate your momentum when sales start to dwindle. From optimizing your ad spend and igniting your branding efforts to pioneering new products, we cover it all. Remember, a slump isn't a sign of defeat—it's a stepping stone for growth and evolution. Tune in to learn how to weather the storm and turn your sales slump into a springboard for your next business breakthrough.

00:00 Intro
01:18 Let’s Talk About Sales Slumps
02:19 What We Do In Sales Slumps
04:57 3 Fundamental Things For Preparing For A Slump
07:28 Just. Stop. Complaining.
09:31 Slumps Can Be A Good Thing…
10:58 Josh’s Slump Story
12:29 5 Tactical Ways To Move Your Business Forward During a Slump
21:30 How To Grow Your Business (Even in A Slump)
22:48 Recap

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TEA 80: Raising Your Lid From 6 to 7 Figures

Mon, 17 Jul 2023 05:00:00 -0400

While out of town, Josh decided to release an exclusive training from our private client library. Typically reserved for our Max Profits Mentorship course, this episode dives into the critical shifts needed to scale your ecommerce business from 6 figures to 7 figures. From transitioning sales strategies to refining brand messaging, Josh explores all you need to elevate your business. Drawing from John Maxwell's Law of the Lid, he underlines the necessity of enhancing your leadership skills. Don't miss this unique opportunity to glimpse into our private training material!

00:00 Intro
02:06 First Thing - Sales
03:13 Sales In A 7-Figure Business
04:33 Second Thing - Messaging
05:27 Messaging In A 7-Figure Business
06:10 Third Thing - Production
6:59 Production In A 7-Figure Business
07:37 Fourth Thing - Team
08:11 Team In A 7-Figure Business
09:15 Recap

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TEA 79: Managing Ad Spend Without Getting Eaten Alive

Mon, 10 Jul 2023 05:00:00 -0400

In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend.

00:00 Intro
03:49 Can you only spend 5-10% of revenue on marketing?
08:44 Manage campaign ad budgets effectively
12:17 Budget Allocation Range
14:00 Determine Range Based on Last 4 Weeks
18:10 Commit to weekly ad spend averages
20:26 Manage account based on KPIs

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TEA 78: The Entrepreneur Chaos Junkie Problem

Mon, 03 Jul 2023 05:00:00 -0400

In this week's episode, Josh candidly shares his journey from being a 'chaos junkie' to finding balance and fulfillment in running his business. Reflecting on how constant chaos held him back, he reveals the steps he took to bring about significant change. If you're an ecommerce business owner caught in the chaos, this episode will offer you insights and inspiration to help you gain control and enjoy the process more.

00:00 Intro
05:24 Addicted to chaos
08:58 What does your ideal day look like?
10:50 Someone Who's Life Is Without Chaos
14:00 Chaos now predicts chaos later
18:34 Josh's self-realization after 8 years
22:29 Tweak Philosophy -> Change Life
24:00 Closing

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TEA 77: Building Wealth & Playing The Infinite Game

Mon, 26 Jun 2023 05:00:00 -0400

Josh takes us on a journey through his latest venture into real estate. He’s just added his third vacation rental cabin to his portfolio and shares his aspirations for many more. But it’s not just about the properties; Josh delves into the ‘big picture’ and how strategic decisions today can lay the foundation for long-lasting wealth. Surround yourself with the right people, and see how the collective mindset can drive you towards better decisions. This episode is a wake-up call; it’s time to redefine what wealth means to you and set yourself up for the infinite game.

00:00 Intro
05:59 Big Picture Perspective
07:30 Financial Education
13:40 Dream Big, Plan Wisely, Avoid Foolishness
15:52 Shift Your Mindset
18:34 Creating Business Success
21:16 Story Example
26:47 Challenges When Defining Wealth

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TEA 76: Facebook Audiences, Ideal Sizes, and Going "Broad"

Mon, 19 Jun 2023 05:00:00 -0400

Do you often find yourself questioning the size of your Facebook audiences or whether to go broad with your targeting? In this week's episode, Josh takes you deep into the strategy of fishing for Facebook audiences, leveraging his childhood fishing trip as an enlightening metaphor. He demystifies some of the widely held beliefs around targeting and shares actionable insights derived from our work with clients. Ready to cast your net wider and more accurately? Don't miss out on this episode!

00:00 Fishing For Facebook Audiences
05:59 Broad vs. Specific Audiences
11:29 Ads Are Greater Than Targeting
16:25 Apply This To Your Business

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TEA 75: PipSticks Growth Journey To 17K+ Box Subscribers

Mon, 12 Jun 2023 05:00:00 -0400

Join me this week as we dive into an enlightening conversation with Nathaniel Vazquez, the CEO of PipSticks, as they've built a thriving subscription box business to more than 17,000 active subscribers!

Nathan shares the journey of PipSticks (started by his wife), how they incorporate their customers in the release of new products, how impactful introducing limited edition boxes is, the value of licensing deals (with Care Bear & Hello Kitty), and the importance of understanding your business numbers – especially in a subscription box business.

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TEA 74: Behind the Scenes: A $46K Facebook Ad Venture for Our Bootcamp

Mon, 05 Jun 2023 05:00:00 -0400

Join us on an insightful journey as we pull back the curtain on The Ecommerce Alley's operations. This week, we're dissecting a hefty $46,000 Facebook ad campaign for our 3-Day Ecommerce Facebook Ads Bootcamp. Dive into the highs, the lows, and the game-changing pivots that shaped this wild 14-day ride. You'll hear from Dylan Counts, the mastermind behind our event production, who'll share tales from the ad trenches. Don't miss this candid discussion about the realities of growing a business and lessons learnt along the way.

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TEA 73: Boost Your Average Order Value: 10 Profit-Maximizing Tactics

Mon, 29 May 2023 05:00:00 -0400

Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial!

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TEA 72: Unlocking Hyper-Growth: From Zero to 7 Figures/Mo in 9 Months w/ Hostage Tape

Mon, 22 May 2023 05:00:00 -0400

In this podcast episode we chat with Alex Neist, founder of Hostage Tape, who took his business from nothing to a 7-figure venture in a mere 9 months. Hear the fascinating story of his “Super Ad” discovery that unlocked unprecedented growth, and learn how the right team can make all the difference during a hyper-growth phase. You won’t want to miss these insights!

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TEA 71: How To Use Facebook Advantage+ Shopping Campaigns To Scale

Mon, 15 May 2023 05:00:00 -0400

Over the last 6-9 months, Advantage+ Shopping Campaigns have become one of the primary ways we're scaling with Facebook Ads. We've been able to get them to scale vertically (increasing budget), while also getting stability from them. BUT... there's also a negative effect on other campaigns we're seeing.

In this episode, I'll break down what Advantage+ Shopping Campaigns are, how to use them, the campaign structures we're using, and how we're scaling within these campaigns.

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TEA 70: How To "Bend The Curve" In Your Business For More Leverage

Mon, 08 May 2023 05:00:00 -0400

Too many entrepreneurs focus on the wrong things or the RIGHT things but at the wrong time. It often leads to overwhelm or the feeling that you're not moving your business forward in any substantial way.

"Bending The Curve" is a concept you can apply to your decision making by asking yourself this simple question: how can I create MORE impact (results) for LESS resource (time/money).

In this short episode, I'll share what Bending The Curve looks like and a few practical ways to apply it in your business.

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TEA 69: How To Have Unlimited Email Campaign Ideas w/ Flowium

Mon, 01 May 2023 05:00:00 -0400

Andriy is the founder of Flowium, is an elite partner of Klaviyo, and has driven $334M in email-attributed revenue through Klaviyo for ecommerce brands of all sizes. Email marketing is a necessity for every ecommerce business. But... what do you send? How often? What happens when you run out of ideas?

In this episode, he shares his 3-step process to email campaigns, as well as 10 different campaign types you can send so that you never run out of ideas again – regardless of list size.

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TEA 68: The ONE Facebook Campaign You Need To Spend $1M This Year W/ Charley Tichenor

Mon, 24 Apr 2023 05:00:00 -0400

From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”

This was one of the most inspiring interviews I’ve ever had.

Charley brings 100%, 100% of the time.
He hates ROAS & MER.
He believes in simplicity over complexity.
He trusts the math, not his emotions.
And has a heart of gold.

It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to believe it & make it happen.

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TEA 67: How Pacific Hound Went From $3,811/Mo to $22,907/Mo In 90 Days (with Alysson Kuhns)

Mon, 17 Apr 2023 05:00:00 -0400

In this podcast episode, you'll get to hear from Alysson Kuhns (owner of Pacific Hound) to see how she went from $3,811/mo to $22,907/mo in 90 days.

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TEA 66: How We Took This Ecommerce Brand From $153k -> $539k In 9 Months

Mon, 10 Apr 2023 08:00:00 -0400

Over the course of 9 months, we helped take this ecommerce brand from $153,216.83 to $538,982.67 per month in sales following a simple framework.

In this, I dive extremely deep into the steps we took to ramp up new customer acquisition & how we 2X'd their email revenue.

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TEA 65: 5 Critical Business Lessons I Wish I Knew Sooner

Mon, 03 Apr 2023 05:00:00 -0400

I dive deep into the top 5 business and marketing lessons that have radically transformed my life over the last decade. These insights are not only crucial for personal and professional growth, but are foundations I teach all of our private coaching clients.

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TEA 64: Our 5-Step Facebook Ads Optimization Process

Mon, 27 Mar 2023 05:00:00 -0400

Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes.
In this episode, you'll learn:

How to effectively analyze and assess your current ad performance.
The key benchmark metrics you should be tracking to optimize your Facebook Ads.
A deep dive into our 5-step process, with detailed explanations and actionable tips for each step.

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TEA 63: The $5/Day Campaign That'll Cut Your CPMs In Half

Mon, 20 Mar 2023 05:00:00 -0400

Are you tired of constantly struggling with the ever-changing CPMs for your Facebook ads? This podcast episode unveils a $5/day campaign that could potentially cut your CPMs in half.

Join Josh Coffy as he delves into the CPM situation and provides real-life examples of how this campaign has successfully worked for various accounts. Discover the "CPM Crusher" campaign and how it can be implemented to reduce CPMs in other campaigns.

And as a bonus, learn about an additional campaign and how it can optimize your ad sets for better results. As an ecommerce business owner, this is one podcast episode you don't want to miss.

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TEA 62: How To Start A 6-Figure/Mo Subscription Box With Existing Products W/ Sarah Williams

Mon, 13 Mar 2023 05:00:00 -0400

Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month.

Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes.

This episode is FULL of gold nuggets like how to go from 0 to 100 to 1,000 subscribers, what to charge for your box, and how to build a waitlist for it.

Grab Sarah’s “30 Days To Launch” masterclass here: alleypodcast.com/sarah

You can find more on Sarah here:

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TEA 61: Steal This $150M Email Blueprint W/ Phil Rivers

Mon, 06 Mar 2023 05:00:00 -0500

Phil Rivers is a Top 3 Klaviyo partner and has helped more than 400 brands generate $150M through email.

In this podcast episode, he breaks down the three core components of email, KPIs for them, and what every ecommerce brand (new and seasoned) should be doing.

Get access to Phil's 29 Email Campaign Ideas here: alleypodcast.com/phil

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TEA 60: How To Get To $1M As Quickly As Possible

Mon, 27 Feb 2023 05:00:00 -0500

Most entrepreneurs think they need to do EVERYTHING marketing-wise to reach their first million. They open up social media accounts on every platform, they blog, they send emails, they make reels/TikToks, they work on SEO, they try new “hacks”, and they ultimately end up BURNED out with little growth to show for it.

But from nearly a decade of doing this with thousands of brands, I can confidently say that your path from $0-1M hinges on two things.

In this episode, I'll break down:
- The Power Of Compounded Focus
- The Only 2 Marketing Channels You Need.
- The 3 Steps To Deploying "Maintenance Mode"
- The 3 Rules Of Profitable Marketing

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TEA 59: Turning Shark Tank “I’m outs” Into $33.6M W/ Steven Sashen (Xero Shoes)

Mon, 20 Feb 2023 05:00:00 -0500

What do you get when you cross an “I’m Out” from 3 Shark Tank Sharks and a ludicrous offer from another? A Steven Sashen! (Founder of Xero Shoes.)

In this episode, you’ll hear how Steven aired on Shark Tank, turned down Mr. Wonderful’s offer, grew Xero Shoes to $33.6M net sales (2021 numbers), and is fighting vast levels of bad education in one of the largest industries on the planet – footwear.

Steven is a wealth of knowledge and if you want to expand your vision, then this episode is a must!

Mentioned resources:

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TEA 58: Tactical Ways To Use AI And 10X Your Marketing Output w/ Matt Harward & Stafford Newsome

Mon, 13 Feb 2023 05:00:00 -0500

AI is about to create a huge wealth gap. And the ones who know how to leverage it on a large scale are the ones who will win. This is part 2 of my interview with Matt & Stafford. In this episode, they break down more tactical ways to leverage AI so that you can 10X your marketing output.

My advice: have a notepad ready because the precise examples they give on how they're using AI will blow your mind.

Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-figure & multiple 8-figure brands. He's personally spent more than $60M on Facebook Ads and recently took one of his companies public.

Stafford Newsome is the Co-Founder/President of Unicorn Industries – the company they both own that develops tech & processes for their brands.

Register for the workshop/recording of it here: alleypodcast.com/ford

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TEA 57: Using AI To Beat iOS 14.5 From $60M+ In Ad Spend w/ Matt Harward & Stafford Newsome

Mon, 06 Feb 2023 05:00:00 -0500

AI is transforming marketing by the day – and these two guys are lightyears ahead of anyone I've seen in leveraging it for marketing. In this episode, you'll learn how they're leveraging "Rapid Experimentation" and AI to fight against iOS 14.5.

Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-figure & multiple 8-figure brands. He's personally spent more than $60M on Facebook Ads and recently took one of his companies public.

Stafford Newsome is the Co-Founder/President of Unicorn Industries – the company they both own that develops tech & processes for their brands.

Every time I bring these guys on the podcast, my business grows and I make a lot more money from implementing what they teach. I have no doubt it'll do the same for your business!

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TEA 56: How We're Using Loyalty Programs To Grow Customer LTV

Mon, 30 Jan 2023 05:00:00 -0500

We’ve seen that customers who are part of loyalty programs buy 2X more often than non-loyalty customers, have a 19% higher AOV, spend 220% more per 90 days, and have a 62% repeat customer rate. And if you’re not developing yours, you’re leaving stacks of cash on the table.

In this episode, I cover:
- Why Loyalty Programs / How They Work
- How Our Customers Are Spending 2.5X More As Loyalty Members
- 4 Massive Reasons You Should Consider One
- Our 5-Step Stimple Strategy

Tools Mentioned:
- yotpo.com
- stamped.io
- smile.io

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TEA 55: How To Add 25% More Revenue With Email

Mon, 23 Jan 2023 05:00:00 -0500

Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list.

The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed?

We've all heard the cliche "the money is in the list." Email has always been known for its ability to be high-impact / low-resource. With everything that's changed online nowadays though some people may wonder if the methods behind getting the money out of the list have changed.

I've been in email marketing for a long time and I've seen a lot of changes, to say the least, but there are a few fundamentals that all successful email marketing strategies have in common. Leave a few of these out and you may never be able to experience "the money" in the list...

Time stamps:
2:51 The Time We Made My Mentor 10.4X's His Regular Email Revenue
4:48 We Just Doubled An Email Client's Revenue Using This
6:53 Email Is Still Relevant And Here's The Simple Reason Why
9:15 The 3 Different Types Of Email You Have To Know About
10:52 If You Want To Get An Email Strategy Off The Ground, You'll Need This
13:51 Do This Before You Do Anything Else
15:19 This Can Make You More Money Faster Than Anything Else
17:39 You Need To Be Doing This Every 4-6 Weeks
21:09 But What If My Revenue Drops

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TEA 54: A 4-Step Instagram Strategy By The Author Of Instagram For Dummies w/ Corey Walker

Mon, 16 Jan 2023 05:00:00 -0500

I've been following Corey Walker for years and one thing's for sure when it comes to Instagram; she KNOWS her stuff.

She covers her "Instagram Sales Funnel Strategy" and walks you through how you can start implementing the same process for your own account.

She also talks about the reason why Instagram is leaning so heavily into reals compared to any other piece of content you can produce as well as how to utilize Stories and Livestreams most effectively to maximize your reach and grow your bottom line.

Follow Corey on Instagram @coreycwalker

Time stamps:
1:30 How Got Corey Walker Her Start Writing
3:59 My Journey With Instagram So Far
8:58 What's Working Now...SEO?
10:34 Using "Topics" To Grow Your Content
13:57 The Instagram Sales Funnel Framework
15:52 The Best Way To Use Stories
17:16 Properly Utilizing Livestreams
18:09 Summarizing The Instagram Funnel
21:04 How To Impact Your Reach

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TEA 53: 100-Day Content Challenge

Mon, 09 Jan 2023 08:00:00 -0500

In this episode, I'm laying down the gauntlet. It's time for a 100-Day content challenge. If you're looking to take things to the next level this year, joining this challenge is a MUST.

Most people underestimate organic content's ability to positively impact their bottom line. I like to think of direct response marketing as a faucet that you can turn on or turn off and I like to think of branding as more of a river. You need both to succeed and there are distinct advantages to each.

What's the best way to go about it though? And which platforms should you use? I cover all of that in this episode.

Other episodes mentioned in today's podcast: Episode 18 and Episode 51

Time stamps:
2:13 Why I Don't Talk About Social Media
4:13 My REAL Feelings On "Branding"
5:12 Branding And Your Value Proposition
7:13 How Investing And Organic Are More Alike Than You Thought
9:24 The 100-Day Content Challenge
10:39 The First Time Organic Paid Off For Us Off Big Time
12:58 What To Do If You're Worried About Consistency
16:46 Get Access To My Social Content Planner
17:10 100 Days Vs 30 Days

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TEA 52: Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing

Mon, 02 Jan 2023 05:00:00 -0500

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.

In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.

Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)

There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."

Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss.

Time stamps:
1:43 Ever Heard Of Conversion Revenue Optimization
3:58 Learn How Ethan’s Team Does Things Differently
5:19 Getting More People To Buy And Getting Them To Buy More
6:50 Thinking Through Different Product Angles
9:02 Earnings Per Session And Data Context
11:46 AOV And Conversion Revenue Optimization
13:50 Ethans Case Studies And Results
14:38 Most Misused Portions Of Ecommerce Sites
17:01 Why Split Testing Is NOT Black And White
19:04 Biggest Mistakes Made During Split Testing
21:40 Exactly How Ethan Runs His Split Test
23:33 A 20% Increase After ONE Split Test?
27:28 3 Things Ethan Recommends For Highest Impact
33:51 Rapid Fire Gold
41:09 No One Cares And What You Can Do
45:40 Stop Split Testing In Your Page Builder
48:21 What To Do If You're Unsure Where To Start
51:01 What Professional Investors And CRO

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TEA 51: 5 Things We're Doing For Massive Growth in 2023

Fri, 23 Dec 2022 12:00:00 -0500

As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage".

In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now, trends (new & old), and where we're seeing a ton of "algorithm love".

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TEA 50: I Spent $20K On Courses & Coaching This Year & Here's What Happened

Mon, 19 Dec 2022 05:00:00 -0500

I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business.

Today I want to talk about 3 things regarding your personal education as an entrepreneur:

1.) How you decide what to invest in.
2.) What not to invest in.
3.) When you should do invest in education.

I used to be one of those people who set out to read an obscene amount of books per year partially just to be able to say that I did it... I did this for 7 years before realizing my educational activities and my goal might not really be lining up.

The way I do things now is WAY different than it used to be and the impact I've received for changing things up has been more than worth it.

The key to everything is knowing the right questions to ask yourself before pulling the trigger on investing and in today's episode, I'll be giving you my exact 3 question framework to help you make the right decision every time.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 49: 3 Ways To Double Your Profits In The Next 30 Days

Mon, 12 Dec 2022 05:00:00 -0500

Profit is the oxygen in your business. Without it you will die...

When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step.

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly.

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 48: We Spent $10k Building This Podcast Set A Year Ago And Here's What Happened (w/ Dylan Counts)

Mon, 05 Dec 2022 09:00:00 -0500

In today's episode I talk about why I chose to spend over $10,000 on this podcast set and what happened because of that decision.

Starting a podcast is something I've wanted to do for YEARS and ultimately this ended up launching our entire brand for The Ecommerce Alley. I cannot tell you how glad I am we chose to finally start this show and the changes that have come as a result of that choice.

I cover what I used to do before we rebranded and totally changed directions. What I did in the past was for profits more than passion...but those days are long gone.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 47: 7 Lessons From Spending 2 Days With The Fastest-Growing Shoe Brand

Mon, 28 Nov 2022 08:00:00 -0500

Recently, I had the opportunity to sit at the table with one of the fastest-growing shoe brands on the planet for their annual 2-day marketing gathering.

I took maybe 15 pages of notes from what this fast-growing company is doing and in this episode, I want to share 7 lessons from that two-day roundtable that you can take and apply in your business. (There are obviously a TON, so I’m giving you my top 7.)

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 46: Are Team Retreats Waste Of Money?

Mon, 21 Nov 2022 05:00:00 -0500

The first team retreat I held 7 years ago cost me $5,000 and make me absolutely nothing in return - zilch.

Sometimes lessons are learned the hard way but today I want to answer the question once and for all. Are team retreats a waste of money?

I’m going to cover the top 5 things you can do to ensure you have a successful team retreat, what to do, what not to do, and the stories behind how I’ve learned these lessons along the journey so far.

As you’re listening, ask yourself how you can apply this to your business to help you and your team make this your best year EVER.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 45: From Reselling Textbooks In College To Hitting $1,000,000/Mo w/ Nathan Hirsch

Mon, 14 Nov 2022 05:00:00 -0500

Going from buying used textbooks and reselling them on Amazon while in college to starting a business on $5,000 and taking it to 1M /mo in 4 years before selling…

( He did $25,000,000 from 2009-2015 in the EARLY days of dropshipping with that Amazon gig by the way…)

Nathan Hirsch is a true lifetime Entrepreneur and in today’s episode he shares the marketing strategies he used to grow his company to 1M /mo.

After starting numerous businesses, what are his words of wisdom..?

"Consistency is everything” AND “ no entrepreneur should be doing their own bookkeeping.”

He reiterates multiple times how important “minimal viable product” ( MVP ) is and if you’re in a season of growth or plan to grow, you need to hear his thoughts on hiring…

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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TEA 44: Neil Twa Is Going To Steal Your Products (Ethically) & Other Tales Of Selling $100M+ W/ Amazon FBA

Mon, 07 Nov 2022 05:00:00 -0500

From $500K/month and zero profit to 7 figures and 20% profit in 5 months. Those are the kinds of results our guest of honor, Neil Twa, gets for his clients.

He shares about this case study (and other examples of his Amazon FBA expertise) in this episode.

Neil's our first repeat guest and his previous episode (#22 - How Neil Twa “Found” $100M+ In Amazon FBA Sales) remains among our top 3 downloaded episodes.

This time he talks about his holiday strategy for his Amazon FBA clients, which is not what you might expect.

Words of wisdom include, "You can't ride two horses with one ass," and he explains how he (kinda) hangs out with a well-known billionaire.

Check out Neil's company, Voltage Media (they launch, operate, scale and acquire/exit ecommerce brands with a focus on Amazon FBA), at https://voltagedm.com.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 43: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 2]

Mon, 31 Oct 2022 05:00:00 -0400

You're going to come away from this episode with a whole new way of looking at Facebook Ads. Guaranteed.

In fact, Dave Bass bet me $100 that I'd never heard of his method for testing Facebook Ad audiences. He kept his money.

This episode (Part 2 of 2) dives right into Dave's unique (and effective) methods for scaling, audiences, going from a small budget to a large budget, and even a way to make naming conventions do double-duty.

If you haven't watched Part 1, go watch it and then come back and finish up here with Dave and Part 2. You're guaranteed to learn something new that will help you with your Facebook Ads.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 42: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 1]

Mon, 24 Oct 2022 17:00:00 -0400

If you're struggling with getting Facebook Ads to work for you, you'll want to tune in. This is a Facebook Ads methodology like nothing you've ever seen before.

Special Guest, Dave Bass, is a paid media buyer and all-around Facebook Ads master and his unique approach (that you can copy) allows you to spend more on ads without seeing the diminishing returns that you would usually see as you raise your budget.

But that's not all. Dave also talks about how he has built a "library" of creatives and audiences that he knows can get the job done.

Here's Dave in his own words, "Everything I do is based on testing, seeing what works and what doesn't, and then trying to backend the logic as to why it worked or didn't work."

Don't miss this down-to-the-nitty-gritty, deep-in-the-weeds look at a totally new way to look at your Facebook Ads.

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► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 41: From Impaulsive To Selling Cat Castles w/ Zach Roberts

Mon, 17 Oct 2022 05:00:00 -0400

What can you learn about running a successful ecommerce store and fulfillment from a former middle school teacher and bartender?

A ton. Zach Roberts of Vybe Source not only runs a wildly successful fulfillment center, but he also has a massively popular ecommerce product: cat castles.

In this episode, Zach details his journey from the classroom (and bar) to living a life he loves, helping ecommerce owners every step of the way.

Find out what Zach has to say about what today’s ecom owners are missing, his words of advice, and the best thing about what he does, including:

--How getting your products made in America is easier than you think
--How to do what you want and fits your lifestyle.
--And a lot more.

Plus, Zach and his partner, Spencer Taylor, are passionate about products that are made in America, eco-friendly, and sustainable. (Their Cat Castles are made from 100% recycled and recyclable cardboard, making it a zero-waste product.)

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 40: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt 2)

Mon, 10 Oct 2022 05:00:00 -0400

The ultimate goal of this 4-phase strategy is to maximize your BF/CM and holiday sales revenue. But, by working in advance, being strategic and intentional, you’ll also have time for family, friends, and all the things you enjoy during the holidays.

In part 1, I covered the first two phases of my 4-Phase Profit Maximizer Strategy.

In this episode (part 2 of 2), I cover Phases Three and Four. You’ll learn practical things like ideas for good holiday offers, how many campaigns you should run, and a lot more that's both practical and easy to implement when you start now.

Tune in and get your holiday plan in place NOW so you're not working while your friends and family are enjoying the season.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 39: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt.1)

Mon, 03 Oct 2022 15:00:00 -0400

People who wait to prepare for the holiday sales season lose out to their competition, they’re stressed out of their minds during the holidays, and they have to sacrifice time with their friends and family during what's supposed to be the most wonderful time of the year.

Business owners who plan their holidays well in advance, produce more revenue during the holiday season, they’re less stressed, and they’re able to rake in more profits to start the new year in a heavy cash position.

In this episode (part 1 of 2), I cover Phases One and Two of my 4-Phase Profit Maximizer Strategy. Tune in and get your holiday plan in place NOW so you're not scrambling when you could be decking the halls.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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TEA 38: The Benefits Of Flexible Funding w/ Dana From 8fig.co

Mon, 22 Aug 2022 14:00:00 -0400

Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces.

In this episode, Dana talks with Josh about the funding flexibility of 8fig.co.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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► Follow Josh on social media:
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TEA 37: How We Run Promos Without Hurting Brand Equity

Mon, 15 Aug 2022 05:00:00 -0400

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."

But do them TOO OFTEN, and you’ll hurt your brand equity.

Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.

In this episode, I will cover:

Why To Run Them & How Often (Without Hurting Your Brand Equity)
Types Of Sales Promotions You Can Run
How We Structure Marketing Efforts Around Them

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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► Follow Josh on social media:
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TEA 36: How To Find Highly Profitable Audiences For Facebook Ads

Mon, 08 Aug 2022 05:00:00 -0400

In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into.

We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purchase.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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► State Of Meta Ads 2026 Workshop

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► Follow Josh on social media:
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TEA 35: From $153k/mo To $269k/mo In Only 90 Days

Mon, 01 Aug 2022 05:00:00 -0400

Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps.

In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

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TEA 34: How We Add 1,000+ Email Subscribers/Mo With Facebook Ads (For Cheap)

Mon, 25 Jul 2022 05:00:00 -0400

If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy.

In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads standpoint, the elements you need to have in place to create a campaign that works, and how to structure it for maximum results.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 33: 5 (Mostly) Uncommon Marketing Metrics We Track & You Should Too

Mon, 18 Jul 2022 05:00:00 -0400

Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow.

But tracking is only half the battle. WHAT you're tracking is essential.

In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well, you've probably heard of #5.)

Check it out, start tracking these mostly uncommon metrics for yourself, begin to make more agile decisions for your business, and see the impact it has.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 32: 5 (Insanely Practical) Habits Of Every Successful Marketer

Mon, 11 Jul 2022 08:00:00 -0400

If you want to be a more strategic and successful marketer, you have to take a hard look at your habits.

In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing.

You'll learn how these 5 insanely practical habits will make all the difference between the failure or success of your ecommerce business.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 31: Facebook Ads: Learn Our Secret Swiss-Army Knife Strategy To Scale Your Brand

Mon, 04 Jul 2022 05:00:00 -0400

When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience?

It can be enough to make you want to throw in the towel.

If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode shows you how to stop the stress.

Learn our secret Swiss-Army Knife strategy for really helping your brand scale on the advertising side.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 30: Top 5 Website Elements That Will Increase Conversions & AOV

Mon, 27 Jun 2022 05:00:00 -0400

When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom line.

In this episode, we'll take a look at the top 5 elements that can help increase conversions and the value of every order placed.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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TEA 29: How To Stand Out In A Saturated Market With Freedom Fatigues

Mon, 20 Jun 2022 05:00:00 -0400

What do you do if your product is one of hundreds competing for the same space in the world of Facebook Ads? How can you stand out and be the brand with the loudest voice?

You find your niche and you dig in, against all odds – even when your biggest opposition is the platform itself.

In this episode, Ryann and Chris of Freedom Fatigues talk to Josh about how they've found their niche and are differentiating themselves, learning to navigate tricky Facebook Ad rules along the way.

Give it a listen and get some inspiration for buckling down and owning your space in a crowded marketplace.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
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TEA 28: Facebook Ads Deep-Dive: Breaking Down The 5 Steps of Promo Sprints

Mon, 13 Jun 2022 05:00:00 -0400

If you're ready to get serious about Facebook Ads, you're in the right place. In this episode, you'll get a thorough yet clear explanation of the 5 steps to structure a promo sprint.

You'll get the answers to questions like, "What is a promo sprint?" and "How many ads should I create?"

There's a lot of actionable info packed into these 27 minutes, so get your favorite note-taking method ready and put your finger on the pause button.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 27: How Uncapped Is Fixing The Cash Flow Crunch By Introducing A Friendlier Take On Capital

Mon, 06 Jun 2022 05:00:00 -0400

When you're just starting out your entrepreneurial journey you may hit some roadblocks.

Cash flow issues. Inventory woes. The list goes on.

This episode is all about new alternatives for financing and funding to scale your ecommerce brand.

Our guest of honor is Asher Ismail of Uncapped. Asher was named Emerging Entrepreneur of the Year in 2017 and he sat down with Josh to talk about how his business grew from a desire to work with leaders and help them become high-achievers without sacrificing their well-being.

Uncapped was born out of Asher's own frustrations when he was building his first business and it has grown into a booming avenue for ecom owners to get their financial footing and thrive.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 26: How The Rainmaker Family Is Turning Mama Bears Into Millionaires By Thinking Outside The Box

Mon, 30 May 2022 05:00:00 -0400

Find out how Steven Diaz of The Rainmaker Family is helping ecommerce business owners like you think in new ways about how and what they sell. With a special interest in empowering mom-preneurs to find success selling through Amazon, this conversation covered a lot of ground – from tiny undies to Japanese skill toys.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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► Follow Josh on social media:
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TEA 25: How To Use LIVE Selling For Massive Growth

Mon, 23 May 2022 05:00:00 -0400

Interested in live selling and how it could enhance your ecommerce business? Our guest of honor for this episode is Matt Anderson of Mycot.

Find out how Matt and his wife got into the biz and the important things to remember when you're going into this type of selling.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 24: When to Outsource Your Marketing

Mon, 16 May 2022 05:00:00 -0400

As your business grows and you have more and more on your plate, you start asking the question, "When should I outsource my marketing?"

The good news is that there definitely is a time when outsourcing is your best option. The trickier part is figuring out when that is. In this episode, Josh takes a deep dive into three considerations you need to think about before you're ready to outsource – the right way.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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► Follow Josh on social media:
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TEA 23: Lessons From Our Lead Designer w/ Chris Woods

Mon, 09 May 2022 05:00:00 -0400

There are some things you can only master through trial and error, putting in the time, and learning as you go. Unless you have a Unicorn for a Creative Director who is willing to spill all his best strategies for design and development.

That's what Chris Woods is for us and what he shares will save you time and effort (and the embarrassment of cringeworthy design). This episode is packed with practical tips that will make a real difference in the quality of your work.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 22: How Neil Twa “Found” $100M+ In Amazon FBA Sales

Mon, 02 May 2022 05:00:00 -0400

If you’ve been shying away from – or you’re just curious about – Fulfillment By Amazon because you see Amazon as a big, mean corporation, you’ll want to hear what our guest of honor, Neil Twa, has to say. And he’s dropping some serious knowledge about a tricky topic, so you won’t want to miss it.

(First, he’ll tell you that you may be forgetting that the majority of sellers on the platform are third party sellers. But there’s a lot more.)

Since 2014, Neil Twa’s Voltage Digital Marketing company has been helping clients generate well over $100M in hyper-profitable Amazon FBA stores. In fact, he and his team have been referred to as the “Batman and Robin of Amazon,” with a long-game outlook that helps business owners see the bigger picture that extends beyond just Amazon.

In this episode of The Ecommerce Alley, I had the opportunity to talk with Neil about the strategies he uses to realize such incredible success for his own business as well as those of his clients.

Don’t miss a word of what Neil shares with me because it could be the motivation you need to achieve your revenue goals so that your lifestyle drives your business and not the other way around.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 21: How These 2 Founders Accidentally Sold 5 Million Macarons with ByWoops

Mon, 25 Apr 2022 05:00:00 -0400

Five million macarons by ACCIDENT? Yes. The founders of ByWoops (delicious, unique, and stunningly-packaged macarons) are sharing how their business absolutely exploded in just 9 weeks and how they have managed the growing pains that have brought them to where they are today – thriving, multi-franchise global brand.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 20: $54M In Facebook Ad Spend Through Rapid Experimentation w/ Matt Harward

Mon, 18 Apr 2022 05:00:00 -0400

Have your favorite note-taking tools ready for this episode because we're covering a ton of ground. Matt Harward joins us again and this time he's diving even deeper into his highly-successful rapid experimentation method.

This master-class level information will get you seriously thinking about what you ARE doing and what you SHOULD be doing. You'll get plenty of examples, data, and proof of how and why this method works.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 19: Algorithmic Facebook Ads Scaling w/ Matt Harward

Mon, 11 Apr 2022 05:00:00 -0400

Imagine $54 million in Facebook ad spend.

That number is reality for our guest of honor on this episode of The Ecommerce Alley, Matt Harward.

He’s sharing what he has learned over time, with lots of trial-and-error, about algorithmic Facebook ad scaling. Matt has experienced wild success by honing rapid experimentation to crack the code and find out what WORKS. (It's both simpler and more complicated than it seems. You have to watch to find out what that means!)

Having created two 9-figure companies and six multi-8-figure brands, (just a few of his accomplishments), Matt knows Facebook ads and you don’t want to miss what he has to say.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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► Follow Josh on social media:
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TEA 18: The Only 2 Marketing Strategies Needed To Reach 7-Figures

Mon, 04 Apr 2022 05:00:00 -0400

It’s frustrating when you’re doing too much, feeling overwhelmed, and the marketing you’re laboring over for your ecommerce business still isn’t working. Or maybe you don’t even know if it’s working or not. In this episode, we’ll show you a model that will transform your business and put tons of time back into your schedule.

After getting to a breaking point that we detail in this episode, we learned that getting the results you want in your business boils down to just TWO strategies.

With these strategies, you’ll be able to acquire new customers predictably, scale predictably, and increase customer lifetime value. Watch the episode to learn the framework, then all you have to do is implement it, stay the course, and you’ll reach that 7-figure mark.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 17: What To Do When You're Feeling Burned Out

Mon, 28 Mar 2022 05:00:00 -0400

Burnout is going to happen. Plan on it.

A big part of winning the battle is knowing that it will come and digging in – simply having staying power. Building a meaningful business takes time.

In this episode of The Ecommerce Alley Podcast, we'll talk about the different types of burnout, because there are more than one.

And, you’ll learn 4 strategies for fighting burnout:

Remembering who you are.
Uncovering the root of the burnout.
Prioritizing the impactful.
Loving the process through the pain. (It is possible!)

When you learn how to expect and deal with burnout and your business will thrive

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 16: 4 Components Of Great Advertising

Mon, 21 Mar 2022 05:00:00 -0400

Have trouble knowing where to start with ads? You're not alone. Many ecommerce business owners just like you just launch something and hope for the best.

And when it doesn't work, they have no idea what to fix.

There are actually 4 components that make an ad really great. In this episode, I'm explaining each of the elements:

-Your offer and how you position it.
-The audience and taking their temperature. (Cold, warm, or hot?)
-Your actual ads: copy and creatives.
-Your workflow, including the mechanics of setting it up, as well as optimization.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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► Follow Josh on social media:
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TEA 15: How To Design High-Converting Facebook Ads w/ Luis Camacho

Mon, 14 Mar 2022 05:00:00 -0400

Facebook Ads are an essential element of your business’ success. But creating ads that convert may be causing you significant stress and frustration.

In this episode, Facebook Ads expert & Getads.co owner, Luis Camacho, breaks down the ad creatives that are hot right now, getting video and animated ads right, the elements of a great ad, and the cringe-worthy mistakes people are making.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 14: How To Run Facebook Lead Ads Profitably w/ Zach Spuckler

Mon, 07 Mar 2022 05:00:00 -0500

A lot is changing in the Facebook Ads world. One of those things being the effectiveness of Facebook Lead Ads. Even as an ecommerce business, you should be running ads to grow your email list every day.

In this episode, Facebook Ads expert & ecommerce business owner, Zach Spuckler, breaks down WHY you need to be running lead ads, results you can expect, how to set them up, and elements of top-performing campaigns that explode your email list.

Follow Zach on Instagram.
Follow Josh on Instagram & TikTok.

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TEA 13: $500k Per Month With Ads & Email

Mon, 28 Feb 2022 05:00:00 -0500

Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing.

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TEA 12: Profit First For Ecommerce Businesses w/ Cyndi Thomason

Mon, 21 Feb 2022 05:00:00 -0500

The #1 reason small businesses fail (according to Forbes) is poor money management. Between inventory purchases, software costs, staffing, marketing, and rent, most ecommerce business owners struggle to have enough cash to pay themselves and taxes.

In this episode, top Profit First Professional and author of the book, "Profit First For Ecommerce Sellers", Cyndi Thomason, breaks down why you need to change the way you think about money & the "Profit First" system for cash management.

By implementing what you learn in this episode, you'll be able to set yourself up for financial success, annihilate debt, always be prepared for inventory purchases & taxes, pay yourself a healthy salary, and have more than enough for tax season.

Follow Cyndi on LinkedIn.
Follow Josh on Instagram & TikTok.

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TEA 11: Designing a Business Around a Life You Love

Mon, 14 Feb 2022 08:00:00 -0500

Do you remember the feeling you had the first time you took the leap of faith into your business? When you took "the plunge" into your dream. If you're like me, you probably had butterflies and the future looked bright.

But one, two, five, or ten years down the line, you find that instead of your business revolving around your life, your LIFE begins revolving around your business.

Your evenings, weekends, and vacations quickly fill with backlogged work, deadlines, and fires that need put out.

It happens to the best of us.
It's happened to me many times.

That's why I want to talk about how to get OUT of that and design your business around YOUR life and not the opposite.

Rate this episode if you enjoyed it!

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Join The Ecommerce Alley Facebook Group!

Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

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TEA 10: 7 Simple Things You Can Do To Boost Your Conversion Rate

Mon, 07 Feb 2022 05:00:00 -0500

The strategies that will really grow your business are high-impact and low-resource.

That's why I love conversion rate optimization.

Because there are small tweaks you can make that create BIG impact on your overall bottom line.

In this episode of The Ecommerce Alley Podcast, I'm going to give you 7 Simple Things You Can Do To Boost Your Website Conversion Rate.

These strategies aren't complicated and most can be accomplished in less than 15 minutes.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Join The Ecommerce Alley Facebook Group!

Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

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TEA 9: How To Identify Highly Scalable Products For Your Ads

Mon, 31 Jan 2022 05:00:00 -0500

You're running paid ads and that's great. But are you running them to the right products? You need to know because it has a huge impact on your bottom line. (Like, make-or-break impact!)

In this episode, I'll teach you How To Identify Highly Scalable Products For Your Ads.

I'll cover three main areas that you need to understand to help your ads to be effective and your business to thrive.

Here's what's on tap:

- Not all products are created equal when it comes to paid advertising. Running ads to the wrong products can cause you to lose your shirt.

- The Scalable Product Formula. I'll share the two variables that help you find the right products to advertise.- Three strategic steps. Follow these for a boost of new customers who will purchase more on the back end.

Don't miss this opportunity to make sure you're pushing traffic to your most profitable products.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Join The Ecommerce Alley Facebook Group!

Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

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TEA 8: 3 PPC Campaigns You Should Run

Mon, 24 Jan 2022 05:00:00 -0500

If you operate an ecommerce business, there are three campaigns you should be running at all times in order to produce a consistent flow of new customers & leads.

These campaigns are platform agnostic – so make sure you’re running them on all platforms.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Join The Ecommerce Alley Facebook Group!

Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

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TEA 7: How To Make 2022 The Most Profitable Year Ever

Mon, 17 Jan 2022 05:00:00 -0500

A new year means a new opportunity to focus on the right things in your business that will break through previous revenue ceilings.

In this episode of The Ecommerce Alley Podcast, I show you 5 things that you can do to make 2022 the most profitable year you've ever had.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

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TEA 6: Why Most Ecommerce Businesses Fail

Mon, 10 Jan 2022 05:00:00 -0500

80-90% of new ecommerce businesses fail within the first year. That's a scary statistic that drives home the fact that successful businesses don't happen by accident.
There are five major pitfalls ecommerce business owners find themselves falling subject to.

In this episode of The Ecommerce Alley Podcast, I break down the 5 reasons that most ecommerce businesses fail from our experience and how to avoid them.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

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TEA 5: Unlocking Predictable Growth With Paid Traffic

Mon, 03 Jan 2022 08:00:00 -0500

Paid traffic is the most predictable way to grow your business. In this episode, I break down the 3 types of traffic, advertising economics, and the 3 types of ad campaigns you should be running 24/7.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

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TEA 4: How To Get 300+ Email Subscribers Per Day With Giveaways

Mon, 27 Dec 2021 05:00:00 -0500

Most businesses suck at growing their email list or only add 2-5 people per day with things like pop-ups, "spin the wheels", and cart abandonments. . But email has a 45-to-1 return on investment (ROI) and has historically outperformed most marketing strategies for the last 10+ years.

So... how do you start acquiring new subscribers that are interested in your products?

With giveaways campaigns.

Using our "Giveaway Launchpad" method, you can add 50, 300, or 500+ emails PER DAY as an ecommerce business.

In this episode, I interview my business partner & the COO of Flight Media – Maja Jaredic – who is the Queen of Email.

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TEA 3: Turning Your Website Into a Powerful Sales Machine w/ John Saunders

Mon, 20 Dec 2021 05:00:00 -0500

In this action-packed episode, entrepreneur & investor, John Saunders, shares what it takes to build a website that not only helps build a powerful brand, but drives consistent store sales.

He’ll tell you the 5 key elements to the perfect website, as well as major mistakes to avoid.

John has been a long-time friend of mine and when it comes to design, there isn’t somebody more qualified to teach it.

Connect with him & his companies as well. You won’t regret it.

https://www.instagram.com/johndsaunders/
https://www.youtube.com/c/5fourdigitalmarketing/
https://www.johndsaunders.com/
https://www.5fourdigital.com/

Subscribe to additional exclusive weekly content & join The Ecommerce Alley Facebook group by going to https://alleypodcast.com!

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TEA 2: The 3 Rules of Profitable Marketing

Mon, 13 Dec 2021 05:00:00 -0500

Profit is the oxygen for your business. This is why I don’t believe in doing marketing efforts that aren’t focused on growing profits. In this episode, Josh breaks down the 3 rules of profitable marketing that, if followed, will ensure you continue to scale your business without losing money.

These are the 3 rules that we apply against the Marketing Operating System (MOS) at all times. If you haven’t yet listened to episode #1 (You Need A Marketing Operating System), then make sure you do that first!

Get weekly content & additional resources delivered to your inbox by subscribing at https://alleypodcast.com!

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TEA 1: Your New Marketing Operating System

Mon, 06 Dec 2021 05:00:00 -0500

Just like a computer has an operating system (OS), your business needs a marketing operating system (MOS). In this video, you'll learn about the 3 levels of the Marketing Operating System and the 5-minute evaluation to quickly identify marketing bottlenecks that are slowing your revenue growth.

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► State Of Meta Ads 2026 Workshop

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Welcome To The Ecommerce Alley

Tue, 30 Nov 2021 20:00:00 -0500

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast will provide strategic insights on how to grow your team, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and ideas that can’t be found anywhere else – but in The Alley.

Join the exclusive Ecommerce Alley Facebook group by visiting alleypodcast.com.

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