Brand-Led Wed, 04 Mar 2026 20:56:15 -0500 https://www.buzzsprout.com/1819909 en-au © 2026 Brand-Led yes 6ebf44e0-e8c6-51bd-84db-33ee7864be0b Baker Creative episodic false Buzzsprout (https://www.buzzsprout.com) Baker Creative https://storage.buzzsprout.com/rd0acwa4up5353r9gm12x23m8gji?.jpg Brand-Led The Power of Asking Big Questions The Power of Asking Big Questions In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.

YOU DON'T WANT TO MISS

  • The power of asking big questions in initial client conversations, and how it can position you as a true expert.
  • Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.
  • The importance of being able to provide structure and thought-leadership, especially in today’s climate of uncertainty 

LINKS & RESOURCES

]]> In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.

YOU DON'T WANT TO MISS

  • The power of asking big questions in initial client conversations, and how it can position you as a true expert.
  • Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.
  • The importance of being able to provide structure and thought-leadership, especially in today’s climate of uncertainty 

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-11200879 Thu, 25 Aug 2022 14:00:00 +0800 532 branding, brand design, brand strategy, marketing, design 2 38 full false 3 Simple Tips For a Successful Brand Launch 3 Simple Tips For a Successful Brand Launch Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity.

YOU DON'T WANT TO MISS

  • How to uncover all the brand items that need to be updated (hint: it’s not just graphics)
  • Why you should consider a phased brand rollout
  • Tips for announcing and revealing your rebrand to your team, customers and audience

LINKS & RESOURCES

]]> Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity.

YOU DON'T WANT TO MISS

  • How to uncover all the brand items that need to be updated (hint: it’s not just graphics)
  • Why you should consider a phased brand rollout
  • Tips for announcing and revealing your rebrand to your team, customers and audience

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-11109480 Wed, 10 Aug 2022 05:00:00 +0800 1088 branding, brand design, brand strategy, marketing, design, rebrand 2 37 full false 3 Surefire Ways to Stand Out in a Competitive Market 3 Surefire Ways to Stand Out in a Competitive Market If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.

WE DISCUSS:

  • How to reduce competition instantly, with one simple tip
  • How to become hyper-relevant to the people you want to work with
  • How to use your brand assets to create contrast between you and everyone else
  • How to use surprising customer experiences to stick in people’s minds and generate referrals.

LINKS & RESOURCES

]]> If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.

WE DISCUSS:

  • How to reduce competition instantly, with one simple tip
  • How to become hyper-relevant to the people you want to work with
  • How to use your brand assets to create contrast between you and everyone else
  • How to use surprising customer experiences to stick in people’s minds and generate referrals.

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-11028269 Tue, 26 Jul 2022 12:00:00 +0800 730 branding, brand design, brand strategy, marketing, design 2 36 full false Turn ‘Maybe’ into ‘Yes’ With This One Idea Turn ‘Maybe’ into ‘Yes’ With This One Idea As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. 

If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.

Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.

Here’s the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action.

They’ll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don’t align with their beliefs. 

So, if you’re building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day’ to a ‘hell yes’.

And that’s what this week’s Brand-Led episode is all about!

WE DISCUSS

  • What cognitive dissonance is and how it changes our behaviour
  • How cognitive dissonance can provide depth to the customer problem we solve
  • Examples of brands that create and ease cognitive dissonance in their audience
  • Why and how cognitive dissonance can be used to spark action in your buyers

LINKS & RESOURCES

]]> As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. 

If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.

Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.

Here’s the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action.

They’ll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don’t align with their beliefs. 

So, if you’re building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day’ to a ‘hell yes’.

And that’s what this week’s Brand-Led episode is all about!

WE DISCUSS

  • What cognitive dissonance is and how it changes our behaviour
  • How cognitive dissonance can provide depth to the customer problem we solve
  • Examples of brands that create and ease cognitive dissonance in their audience
  • Why and how cognitive dissonance can be used to spark action in your buyers

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10938413 Tue, 12 Jul 2022 06:00:00 +0800 656 branding, brand design, brand strategy, marketing 2 35 full true A Pretty Pickle A Pretty Pickle When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. 

WE DISCUSS:

  • Why a beautiful design is a subjective measure and not necessarily a helpful one
  • The part of design most people don’t consider and why it matters
  • Should personal preferences be taken into account when designing your visual identity?
  • 3 helpful criteria to assist in evaluating a design or briefing your designer
  • Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.
]]> When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. 

WE DISCUSS:

  • Why a beautiful design is a subjective measure and not necessarily a helpful one
  • The part of design most people don’t consider and why it matters
  • Should personal preferences be taken into account when designing your visual identity?
  • 3 helpful criteria to assist in evaluating a design or briefing your designer
  • Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.
]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10860437 Tue, 28 Jun 2022 06:00:00 +0800 804 branding, brand design, brand strategy, marketing, design 2 34 full false What's Your Problem? What's Your Problem? No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds.  So what problem are you solving?

IN THIS WEEK'S EPISODE

  • How to build memorability by becoming known for a specific problem
  • Big brand names who’ve become known for the problem they solve
  • The deeper problems your clients might not talk about, and why they’re important to uncover
  • The wildly popular copywriting formula that relies on you having a clear problem
  • How to choose a problem to focus on, especially if you offer many different services.

LINKS & RESOURCES

]]> No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds.  So what problem are you solving?

IN THIS WEEK'S EPISODE

  • How to build memorability by becoming known for a specific problem
  • Big brand names who’ve become known for the problem they solve
  • The deeper problems your clients might not talk about, and why they’re important to uncover
  • The wildly popular copywriting formula that relies on you having a clear problem
  • How to choose a problem to focus on, especially if you offer many different services.

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10827447 Tue, 21 Jun 2022 10:00:00 +0800 550 branding, brand design, brand strategy, marketing, design 2 33 full false Company Values: Helpful or Not? Company Values: Helpful or Not? Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.

WE DISCUSS

  • What values are and how they’re used in branding
  • When and why values are important to define
  • The reason most brand’s values add little value to their business
  • Where values come from and some questions to start defining yours

LINKS & RESOURCES

]]> Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.

WE DISCUSS

  • What values are and how they’re used in branding
  • When and why values are important to define
  • The reason most brand’s values add little value to their business
  • Where values come from and some questions to start defining yours

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10788351 Tue, 14 Jun 2022 10:00:00 +0800 696 branding, brand design, brand strategy, marketing, design, brands we love 2 32 full false How to Choose Your Brand Fonts How to Choose Your Brand Fonts If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands.

WE DISCUSS

  • The difference between a font and a typeface (no they’re not the same thing!)
  • Four criteria to help you find the perfect typefaces for your brand
  • 3 common mistakes people make when choosing typefaces and how to avoid them
  • Whether you should use the same typeface for your logo and your supporting fonts

LINKS & RESOURCES

Know someone who could find this episode useful? Don’t forget to share it with them!

]]> If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands.

WE DISCUSS

  • The difference between a font and a typeface (no they’re not the same thing!)
  • Four criteria to help you find the perfect typefaces for your brand
  • 3 common mistakes people make when choosing typefaces and how to avoid them
  • Whether you should use the same typeface for your logo and your supporting fonts

LINKS & RESOURCES

Know someone who could find this episode useful? Don’t forget to share it with them!

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10756916 Wed, 08 Jun 2022 13:00:00 +0800 646 branding, brand design, brand strategy, marketing, design, typography 2 31 full false 7 Types of Proof to Use on Your Website 7 Types of Proof to Use on Your Website Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

LINKS & RESOURCES



]]> Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

LINKS & RESOURCES



]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10704135 Tue, 31 May 2022 06:00:00 +0800 938 branding, brand design, marketing, design, web design, website 2 30 full false The Hidden Costs Of Website Builds The Hidden Costs Of Website Builds Everyday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today’s episode we’re highlighting some of the costs you might not have thought about, so you can be informed of the real costs associated with launching your website.

YOU DON'T WANT TO MISS:

  • 8 commonly forgotten elements that add to your website budget
  • The difference between using a template design and building a custom website
  • Why you need a budget for imagery, even if you plan to use free stock photos or video
  • The #1 thing that stalls website builds and how not to let it delay yours

LINKS & RESOURCES:

]]> Everyday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today’s episode we’re highlighting some of the costs you might not have thought about, so you can be informed of the real costs associated with launching your website.

YOU DON'T WANT TO MISS:

  • 8 commonly forgotten elements that add to your website budget
  • The difference between using a template design and building a custom website
  • Why you need a budget for imagery, even if you plan to use free stock photos or video
  • The #1 thing that stalls website builds and how not to let it delay yours

LINKS & RESOURCES:

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10610385 Tue, 17 May 2022 06:00:00 +0800 863 branding, brand design, brand strategy, marketing, design 2 29 full false This is How You Make Your Offer Irresistible This is How You Make Your Offer Irresistible Ever been told that you’re too expensive? Ever lost a client because they couldn’t ‘justify the price’? Rejection is never fun and let’s face it, you’re not a good fit for every client. But, for the right client, your offer should be irresistible. So if you suspect your offer is to blame for a lack of high value clients getting in touch or signing on the dotted line, today’s episode is for you. 

YOU DON'T WANT TO MISS:

  • The two big reasons people might balk at your price
  • Why you need to work out what your client really wants from you
  • The problem with letting your personal beliefs and assumptions influence your offer
  • Why price and convenience are just some of the factors influencing buying decisions
  • How to avoid competing on price

LINKS & RESOURCES:

]]> Ever been told that you’re too expensive? Ever lost a client because they couldn’t ‘justify the price’? Rejection is never fun and let’s face it, you’re not a good fit for every client. But, for the right client, your offer should be irresistible. So if you suspect your offer is to blame for a lack of high value clients getting in touch or signing on the dotted line, today’s episode is for you. 

YOU DON'T WANT TO MISS:

  • The two big reasons people might balk at your price
  • Why you need to work out what your client really wants from you
  • The problem with letting your personal beliefs and assumptions influence your offer
  • Why price and convenience are just some of the factors influencing buying decisions
  • How to avoid competing on price

LINKS & RESOURCES:

]]> Baker Creative Buzzsprout-10569145 Tue, 10 May 2022 06:00:00 +0800 652 branding, brand design, brand strategy, marketing, design 2 28 full false 6 Ways To Define Your Specialty 6 Ways To Define Your Specialty Ever heard the advice that you need to “niche down” or “specialise”? It’s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise. 

WE DISCUSS

  • The benefits of specialisation
  • Six common ways to specialise— including horizontal, platform, vertical, demographic, psychographic and situational specialisation and examples of each. 

LINKS & RESOURCES

]]> Ever heard the advice that you need to “niche down” or “specialise”? It’s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise. 

WE DISCUSS

  • The benefits of specialisation
  • Six common ways to specialise— including horizontal, platform, vertical, demographic, psychographic and situational specialisation and examples of each. 

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10541022 Tue, 03 May 2022 06:00:00 +0800 636 branding, brand design, brand strategy, marketing, design 2 27 full false A Quick-Start Guide To Choosing Your Brand Colours A Quick-Start Guide To Choosing Your Brand Colours Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours. 

We discuss:

  • Why you can’t choose your colours until you understand what you’re trying to communicate and to who
  • Why looking at your closest competitors can help guide your colour choice
  • Why picking your hues is only part of the equation, and the importance of colour application in visual communication.

Links and resources:

]]> Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours. 

We discuss:

  • Why you can’t choose your colours until you understand what you’re trying to communicate and to who
  • Why looking at your closest competitors can help guide your colour choice
  • Why picking your hues is only part of the equation, and the importance of colour application in visual communication.

Links and resources:

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10496901 Tue, 26 Apr 2022 06:00:00 +0800 696 branding, brand design, brand strategy, marketing, design 2 26 full false How To Uncover a Compelling Founder Story How To Uncover a Compelling Founder Story Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.

WE DISCUSS:

  • What a founder story is and why you need one 
  • The 3 unmissable ingredients that make for a memorable founder story
  • Founder stories from Airbnb and Nike
  • Two angles to help uncover your founder story

LINKS & RESOURCES

Know someone who would be interested in this episode? Don’t forget to share it with them!

]]> Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.

WE DISCUSS:

  • What a founder story is and why you need one 
  • The 3 unmissable ingredients that make for a memorable founder story
  • Founder stories from Airbnb and Nike
  • Two angles to help uncover your founder story

LINKS & RESOURCES

Know someone who would be interested in this episode? Don’t forget to share it with them!

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10476483 Fri, 22 Apr 2022 06:00:00 +0800 680 branding, brand design, brand strategy, marketing, design 2 25 full false Do You Really Need a Brand Strategy? Do You Really Need a Brand Strategy? When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it’s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust?

WE DISCUSS:

  • The difference between a discovery or briefing session and a brand strategy session
  • Why we decided to implement brand strategy workshops in our business
  • What we cover in a strategy session
  • Whether brand strategy is actually necessary to create visuals or write copy 
  • Why not all businesses need a brand strategy and how to tell if it’s the right move for you

LINKS & RESOURCES

Know someone who would be interested in this episode? Don’t forget to share it with them!

]]> When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it’s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust?

WE DISCUSS:

  • The difference between a discovery or briefing session and a brand strategy session
  • Why we decided to implement brand strategy workshops in our business
  • What we cover in a strategy session
  • Whether brand strategy is actually necessary to create visuals or write copy 
  • Why not all businesses need a brand strategy and how to tell if it’s the right move for you

LINKS & RESOURCES

Know someone who would be interested in this episode? Don’t forget to share it with them!

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10415071 Tue, 12 Apr 2022 06:00:00 +0800 856 branding, brand design, brand strategy, marketing, design 2 24 full false Brands We Love: Webflow Brands We Love: Webflow There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals. 

QUOTES FROM THE SHOW

  • “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
  • “To join a brand, we need to be presented with a compelling future that we believe in.”
  • “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
  • “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
  • “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
  • “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”

LINKS & RESOURCES

]]> There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals. 

QUOTES FROM THE SHOW

  • “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
  • “To join a brand, we need to be presented with a compelling future that we believe in.”
  • “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
  • “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
  • “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
  • “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”

LINKS & RESOURCES

]]> https://www.bakercreative.com.au Baker Creative Buzzsprout-10372528 Mon, 04 Apr 2022 10:00:00 +0800 760 branding, brand design, brand strategy, marketing, design 2 23 full false Could Your Brand Experience Be Stifling Sales? Could Your Brand Experience Be Stifling Sales? In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we’d stay again given the choice. 

WE DISCUSS

  • Why your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.
  • The importance of setting realistic expectations on your website and creating consistent experiences on and offline.

LINKS & RESOURCES

]]> In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we’d stay again given the choice. 

WE DISCUSS

  • Why your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.
  • The importance of setting realistic expectations on your website and creating consistent experiences on and offline.

LINKS & RESOURCES

]]> Baker Creative Buzzsprout-10329812 Tue, 29 Mar 2022 07:00:00 +0800 748 branding, brand design, brand strategy, marketing, design 2 22 full false When To Pay Attention To The Competition When To Pay Attention To The Competition Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we’re unpacking whether this is sound advice and tips for evaluating your competition, without getting caught up in comparisons.

WE DISCUSS:

  • When and why you would want to evaluate your closest competitors
  • Reasons why some marketing and branding pros advise clients not to pay attention to the competition, and whether it’s sound advice
  • Why being better than your competition is a flawed strategy
  • A simple, three part framework for choosing the right brand positioning
  • Our best tips for approaching a competitor analysis

LINKS & RESOURCES:

]]> Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we’re unpacking whether this is sound advice and tips for evaluating your competition, without getting caught up in comparisons.

WE DISCUSS:

  • When and why you would want to evaluate your closest competitors
  • Reasons why some marketing and branding pros advise clients not to pay attention to the competition, and whether it’s sound advice
  • Why being better than your competition is a flawed strategy
  • A simple, three part framework for choosing the right brand positioning
  • Our best tips for approaching a competitor analysis

LINKS & RESOURCES:

]]> Baker Creative Buzzsprout-10286965 Tue, 22 Mar 2022 07:00:00 +0800 656 branding, brand design, brand strategy, marketing, design 2 21 full false Brands We Love: Go-To Skincare Brands We Love: Go-To Skincare When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.

WE DISCUSS:

  • How Go-To use their big idea to separate opportunities from distractions
  • What we think is their most distinctive asset, and why it works for them.
  • How to avoid coming across as disingenuous when building your brand and the difference between creating your brand and uncovering it. 
  • How Go-To nurture a community of like-minded customers.

LINKS & RESOURCES

]]> When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.

WE DISCUSS:

  • How Go-To use their big idea to separate opportunities from distractions
  • What we think is their most distinctive asset, and why it works for them.
  • How to avoid coming across as disingenuous when building your brand and the difference between creating your brand and uncovering it. 
  • How Go-To nurture a community of like-minded customers.

LINKS & RESOURCES

]]> https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare Baker Creative Buzzsprout-10230277 Tue, 15 Mar 2022 06:00:00 +0800 776 branding, brand design, brand strategy, marketing, design 2 20 full false 3 Simple Steps For Attracting Better Customers 3 Simple Steps For Attracting Better Customers There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable. 

Not just because you have the ability to charge more if you want to, but also because a happy customer is more likely to come back, refer their friends, leave positive reviews and try your new offers.

Some people think more customers is what they need. But more isn’t always better.

In today’s podcast episode, we’re chatting about the 3, simple steps you can use to start attracting ‘better’ customers.

Plus, we answer subscriber Alexander’s question— “Would a branding investment help elevate my business?”

LINKS & RESOURCES

]]> There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable. 

Not just because you have the ability to charge more if you want to, but also because a happy customer is more likely to come back, refer their friends, leave positive reviews and try your new offers.

Some people think more customers is what they need. But more isn’t always better.

In today’s podcast episode, we’re chatting about the 3, simple steps you can use to start attracting ‘better’ customers.

Plus, we answer subscriber Alexander’s question— “Would a branding investment help elevate my business?”

LINKS & RESOURCES

]]> https://www.bakercreative.com.au/posts/3-simple-steps-for-attracting-better-customers Baker Creative Buzzsprout-10201288 Tue, 08 Mar 2022 07:00:00 +0800 1118 branding, brand design, brand strategy, marketing, design 2 19 full false Brands We Love: Outdoor Voices Brands We Love: Outdoor Voices We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.

You don’t want to miss:

  • The big idea Outdoor Voices shares and how it’s helping them stand out in the highly competitive activewear market.
  • Why messages of small, easy wins can help you tap into new audiences.
  • How Outdoor Voices use their unique narrative to guide their entire business, from the products they sell, through to their visuals and even their team building exercises. 

Links and resources:


]]> We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.

You don’t want to miss:

  • The big idea Outdoor Voices shares and how it’s helping them stand out in the highly competitive activewear market.
  • Why messages of small, easy wins can help you tap into new audiences.
  • How Outdoor Voices use their unique narrative to guide their entire business, from the products they sell, through to their visuals and even their team building exercises. 

Links and resources:


]]> Baker Creative Buzzsprout-10140755 Tue, 01 Mar 2022 07:00:00 +0800 624 full false Are You Breaking the Norm? Are You Breaking the Norm? Have you ever bought a product or service that you would hands down recommend to anyone that asked? We’re willing to bet there’s something about your favourite hairdresser, skincare brand, physio, yoga instructor or builder that breaks the norms in their space. That do something unexpected, that you really love.

THIS WEEK WE DISCUSS:

  • How brands create contrast between their brand and everyone else in their market
  • How you can stand out by breaking the norms in your space

If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode.

LINKS & RESOURCES

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

]]> Have you ever bought a product or service that you would hands down recommend to anyone that asked? We’re willing to bet there’s something about your favourite hairdresser, skincare brand, physio, yoga instructor or builder that breaks the norms in their space. That do something unexpected, that you really love.

THIS WEEK WE DISCUSS:

  • How brands create contrast between their brand and everyone else in their market
  • How you can stand out by breaking the norms in your space

If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode.

LINKS & RESOURCES

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

]]> https://www.bakercreative.com.au/posts/are-you-breaking-the-norm Baker Creative Buzzsprout-10120645 Tue, 22 Feb 2022 17:00:00 +0800 534 branding, brand design, brand strategy, marketing, design 2 17 full false Brands We Love: Scratch Brands We Love: Scratch Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.


WE DISCUSS HOW SCRATCH:

  • Tells a stand-out origin story
  • Leans into a core archetype to personify their brand 
  • Used their personality attributes to create a distinctive voice and visuals
  • Creates delightful, personalised experiences for their customers


LINKS & RESOURCES

]]> Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.


WE DISCUSS HOW SCRATCH:

  • Tells a stand-out origin story
  • Leans into a core archetype to personify their brand 
  • Used their personality attributes to create a distinctive voice and visuals
  • Creates delightful, personalised experiences for their customers


LINKS & RESOURCES

]]> https://www.bakercreative.com.au/post/brands-we-love-scratch Baker Creative Buzzsprout-10076254 Tue, 15 Feb 2022 09:00:00 +0800 702 branding, brand design, brand strategy, marketing, design, brands we love 2 16 full false How to Simplify Your Marketing How to Simplify Your Marketing It’s never been easier to start promoting yourself online. The hard part is knowing where to focus your attention and what to say to make your message cut through and stick in people’s minds. All of us have limited time, resources and money. So, we need to allocate it to the tasks that are going to help us hit our business goals.

But too often people’s marketing strategies involve a cycle of consuming other people’s content, copying what they are doing and giving up when it doesn’t work immediately. 

If you’re feeling like you can’t keep up with the content monster, if you’re struggling to be everywhere, or if you just want to simplify your marketing approach, today’s episode is for you.

YOU DON'T WANT TO MISS

  • Why having brand clarity will help you decide where to focus your marketing and separate opportunities from distractions
  • The three components of any good brand strategy and how you can start using them to be more intentional with your marketing

LINKS & RESOURCES

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

]]> It’s never been easier to start promoting yourself online. The hard part is knowing where to focus your attention and what to say to make your message cut through and stick in people’s minds. All of us have limited time, resources and money. So, we need to allocate it to the tasks that are going to help us hit our business goals.

But too often people’s marketing strategies involve a cycle of consuming other people’s content, copying what they are doing and giving up when it doesn’t work immediately. 

If you’re feeling like you can’t keep up with the content monster, if you’re struggling to be everywhere, or if you just want to simplify your marketing approach, today’s episode is for you.

YOU DON'T WANT TO MISS

  • Why having brand clarity will help you decide where to focus your marketing and separate opportunities from distractions
  • The three components of any good brand strategy and how you can start using them to be more intentional with your marketing

LINKS & RESOURCES

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

]]> https://www.bakercreative.com.au/post/how-to-simplify-your-marketing Baker Creative Buzzsprout-10024209 Mon, 07 Feb 2022 10:00:00 +0800 660 branding, brand design, brand strategy, marketing, design 2 15 full false Brands We Love: Heaps Normal Brands We Love: Heaps Normal Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there’s so much we can learn from brands who are doing a great job at standing out in their space. Today’s brand is Heaps Normal, an Australian non-alcoholic beer.

WE DISCUSS

  • How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.
  • Trends that have played a role in the adoption of Heaps Normal and their product. 
  • How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.

LINKS & RESOURCES

Make sure you subscribe so you don’t miss out on any future episodes. 

And, if you enjoyed this episode, we’d be so grateful if you showed your support by giving us a 5 star rating. It only takes a minute and it will help other people find our podcast.

]]> Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there’s so much we can learn from brands who are doing a great job at standing out in their space. Today’s brand is Heaps Normal, an Australian non-alcoholic beer.

WE DISCUSS

  • How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.
  • Trends that have played a role in the adoption of Heaps Normal and their product. 
  • How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.

LINKS & RESOURCES

Make sure you subscribe so you don’t miss out on any future episodes. 

And, if you enjoyed this episode, we’d be so grateful if you showed your support by giving us a 5 star rating. It only takes a minute and it will help other people find our podcast.

]]> https://www.bakercreative.com.au/post/brands-we-love-heaps-normal Baker Creative Buzzsprout-9966470 Mon, 31 Jan 2022 07:00:00 +0800 1054 branding, brand design, brand strategy, marketing, design, brands we love 2 14 full false How to Talk About What You Do in 2 Simple Steps How to Talk About What You Do in 2 Simple Steps When someone asks “what you do?”, do you have a good answer? One that is memorable and doesn’t feel sleazy? One that’s easy to understand and invites a conversation? Most of us aren’t very good at talking about what we do. We’re usually too close to it. Or we don’t have the right words. Or, we’re afraid we’ll come across as too salesy. But, if people don’t get what you do, there’s no way they’ll be able to remember or recommend you to their friends.

So, if you don’t have a good answer to ‘what do you do?’ and you want to be able to wave goodbye to awkward, stilted, long-winded answers, FOREVER, today’s episode of Brand-Led is a must-listen.

WE DISCUSS:

Why the ‘what you do’ conversation is a branding conversation and your answer really matters. 

Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.

The big mistakes people make when using this formula and tips for avoiding those traps.

LINKS & RESOURCES:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, share it with your business bestie so you can both level up your branding together.

]]> When someone asks “what you do?”, do you have a good answer? One that is memorable and doesn’t feel sleazy? One that’s easy to understand and invites a conversation? Most of us aren’t very good at talking about what we do. We’re usually too close to it. Or we don’t have the right words. Or, we’re afraid we’ll come across as too salesy. But, if people don’t get what you do, there’s no way they’ll be able to remember or recommend you to their friends.

So, if you don’t have a good answer to ‘what do you do?’ and you want to be able to wave goodbye to awkward, stilted, long-winded answers, FOREVER, today’s episode of Brand-Led is a must-listen.

WE DISCUSS:

Why the ‘what you do’ conversation is a branding conversation and your answer really matters. 

Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.

The big mistakes people make when using this formula and tips for avoiding those traps.

LINKS & RESOURCES:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, share it with your business bestie so you can both level up your branding together.

]]> https://www.bakercreative.com.au/posts/how-to-talk-about-what-you-do-in-2-simple-steps Baker Creative Buzzsprout-9925709 Mon, 24 Jan 2022 08:00:00 +0800 1140 branding, brand design, brand strategy, marketing, design 2 13 full false 7 Questions to Ask Before You Build Your Website 7 Questions to Ask Before You Build Your Website Happy new year everyone —‘tis the season of new beginnings and if you’re thinking of building a new website in 2022, you won’t want to miss this episode.⁣
⁣
Having clarity in what you want to build, who it’s for and why you’re building it is an essential part of the website design process, and yet, it’s the part most people skip.⁣
⁣
But without a website plan, you’re either:⁣
⁣
1. Taking a wild guess, adding content to the page and crossing your fingers and toes that it will connect with your audience⁣
⁣
2. Or ‘getting inspired’ by other people’s websites, copying ideas or content without really knowing why it’s there.⁣
⁣
And, we know from personal experience that both of these approaches result in a website that does little to help you stand out and grow your business.⁣
⁣
TUNE IN TO LEARN⁣
⁣
- 7 big questions you need to answer about your website before you do anything else. ⁣
- The affordable tool we created to help you plan your new website like a pro.⁣
- Lisa’s nightmare web design experience as a client and what she wishes she knew about building a website back then.⁣
⁣
LINKS & RESOURCES⁣
⁣
- Get the Website Launch Plan⁣
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us⁣
⁣
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, share it with someone who’s building their website in 2022.

]]> Happy new year everyone —‘tis the season of new beginnings and if you’re thinking of building a new website in 2022, you won’t want to miss this episode.⁣
⁣
Having clarity in what you want to build, who it’s for and why you’re building it is an essential part of the website design process, and yet, it’s the part most people skip.⁣
⁣
But without a website plan, you’re either:⁣
⁣
1. Taking a wild guess, adding content to the page and crossing your fingers and toes that it will connect with your audience⁣
⁣
2. Or ‘getting inspired’ by other people’s websites, copying ideas or content without really knowing why it’s there.⁣
⁣
And, we know from personal experience that both of these approaches result in a website that does little to help you stand out and grow your business.⁣
⁣
TUNE IN TO LEARN⁣
⁣
- 7 big questions you need to answer about your website before you do anything else. ⁣
- The affordable tool we created to help you plan your new website like a pro.⁣
- Lisa’s nightmare web design experience as a client and what she wishes she knew about building a website back then.⁣
⁣
LINKS & RESOURCES⁣
⁣
- Get the Website Launch Plan⁣
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us⁣
⁣
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, share it with someone who’s building their website in 2022.

]]> https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website Baker Creative Buzzsprout-9892545 Mon, 17 Jan 2022 10:00:00 +0800 952 branding, brand design, brand strategy, marketing, design 2 12 full false Branding vs Marketing: What’s the Difference? Branding vs Marketing: What’s the Difference? Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise some business owners are confused about what they should be spending time on. In this week’s episode, we’re untangling these terms to help you decide where to focus in 2022 and beyond.

IN THIS EPISODE:

How we define brand, branding and marketing and an example to explain the difference

Do you actually need to define your brand before you begin marketing?

Should new businesses begin with branding or marketing?

How your brand affects your marketing strategy

Our thoughts on the idea that brand is fixed and marketing is changing

And lots more!

This is our last episode for 2021, but we’ll be back in 2022 to help you build an incomparable brand!


LINK AND RESOURCES

  • Follow us on Instagram: @baker_creative
  • For more visit bakercreative.com.au
]]> Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise some business owners are confused about what they should be spending time on. In this week’s episode, we’re untangling these terms to help you decide where to focus in 2022 and beyond.

IN THIS EPISODE:

How we define brand, branding and marketing and an example to explain the difference

Do you actually need to define your brand before you begin marketing?

Should new businesses begin with branding or marketing?

How your brand affects your marketing strategy

Our thoughts on the idea that brand is fixed and marketing is changing

And lots more!

This is our last episode for 2021, but we’ll be back in 2022 to help you build an incomparable brand!


LINK AND RESOURCES

  • Follow us on Instagram: @baker_creative
  • For more visit bakercreative.com.au
]]> https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference Baker Creative Buzzsprout-9696021 Mon, 13 Dec 2021 08:00:00 +0800 1016 branding, brand design, brand strategy, marketing, design 1 11 full false 2 Powerful Ways To Stand Out and Sell 2 Powerful Ways To Stand Out and Sell If you’re getting people to your website or store, but they aren’t turning into sales, it’s possible you have a value perception problem. In other words? People aren’t convinced that the value they’ll get will be worth the money they’ll pay. Today’s episode will give you a helpful reframe to fix that!

YOU DON'T WANT TO MISS:

The two paths to standing out and making a sale

The approach fuelling brands like IKEA, Costco, Kmart and Bunnings

Differentiating based on product or service features or benefits

Using your brand to stand out, including examples from Tesla and Go-To

LINKS AND RESOURCES:

Follow us on Instagram: @baker_creative

For more visit bakercreative.com.au

Brands We Love: Go-To Skincare

Book a Discovery Call

Make sure you hit subscribe so you don’t miss out on any future episodes.

Thanks for listening!

]]> If you’re getting people to your website or store, but they aren’t turning into sales, it’s possible you have a value perception problem. In other words? People aren’t convinced that the value they’ll get will be worth the money they’ll pay. Today’s episode will give you a helpful reframe to fix that!

YOU DON'T WANT TO MISS:

The two paths to standing out and making a sale

The approach fuelling brands like IKEA, Costco, Kmart and Bunnings

Differentiating based on product or service features or benefits

Using your brand to stand out, including examples from Tesla and Go-To

LINKS AND RESOURCES:

Follow us on Instagram: @baker_creative

For more visit bakercreative.com.au

Brands We Love: Go-To Skincare

Book a Discovery Call

Make sure you hit subscribe so you don’t miss out on any future episodes.

Thanks for listening!

]]> https://www.bakercreative.com.au/posts/2-Powerful-Ways-To-Stand-Out-and-Sell Baker Creative Buzzsprout-9654582 Mon, 06 Dec 2021 07:00:00 +0800 776 branding, brand design, brand strategy, marketing, design 1 10 full false Finding Your Brand Personality: Part 2 Finding Your Brand Personality: Part 2 This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.

WE UNPACK
Descriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The Creator

Why Lisa used to be resistant to using archetypes and the reason she changed her mind

How your personality can evolve over time

Why you don’t need to pick just one archetype for your brand

How you can uncover your personality with us in our brand workshops

LINKS AND RESOURCES
Follow us on Instagram: @baker_creative
For more visit bakercreative.com.au/services

Make sure you’re subscribed so you don’t miss episodes as they drop every Monday.

]]> This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.

WE UNPACK
Descriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The Creator

Why Lisa used to be resistant to using archetypes and the reason she changed her mind

How your personality can evolve over time

Why you don’t need to pick just one archetype for your brand

How you can uncover your personality with us in our brand workshops

LINKS AND RESOURCES
Follow us on Instagram: @baker_creative
For more visit bakercreative.com.au/services

Make sure you’re subscribed so you don’t miss episodes as they drop every Monday.

]]> https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2 Baker Creative Buzzsprout-9622429 Mon, 29 Nov 2021 07:00:00 +0800 882 branding, brand design, brand strategy, marketing, design 1 9 full false Finding Your Brand Personality: Part 1 Finding Your Brand Personality: Part 1 You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy. 

WE UNPACK

What brand personality is and why it’s an important piece in defining your brand voice and 
visuals.

How the personality you choose will determine the customers you attract.

What brand personality archetypes are and why they’re helpful

Descriptions and examples for the first six of twelve brand personality archetypes—The 
Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician

LINKS & RESOURCES

Follow us on Instagram: @baker_creative
For more visit bakercreative.com.au

Make sure you’re subscribed so you don’t miss out on part two!

]]> You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy. 

WE UNPACK

What brand personality is and why it’s an important piece in defining your brand voice and 
visuals.

How the personality you choose will determine the customers you attract.

What brand personality archetypes are and why they’re helpful

Descriptions and examples for the first six of twelve brand personality archetypes—The 
Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician

LINKS & RESOURCES

Follow us on Instagram: @baker_creative
For more visit bakercreative.com.au

Make sure you’re subscribed so you don’t miss out on part two!

]]> https://www.bakercreative.com.au/post/finding-your-brand-personality-part-1 Baker Creative Buzzsprout-9585103 Mon, 22 Nov 2021 09:00:00 +0800 1148 branding, brand design, brand strategy, marketing, design, brand personality 1 8 full false How Much Should You Pay For Branding? How Much Should You Pay For Branding? In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. 

The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates. 

So, instead of asking ‘how much should I pay?’, in this episode we’re helping you work out what branding is worth to your business.

WE REVEAL

Our easy, 4-step formula for setting a budget for your branding project (or any business expense)

Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.

Why setting a ballpark budget puts you in control as you evaluate branding suppliers


LINKS & RESOURCES

Download Choosing a Branding Team the Ultimate Guide: https://www.bakercreative.com.au/resources/choosing-branding-team

Follow us on Instagram: @baker_creative

For more visit bakercreative.com.au

Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes.

And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you! 

]]> In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. 

The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates. 

So, instead of asking ‘how much should I pay?’, in this episode we’re helping you work out what branding is worth to your business.

WE REVEAL

Our easy, 4-step formula for setting a budget for your branding project (or any business expense)

Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.

Why setting a ballpark budget puts you in control as you evaluate branding suppliers


LINKS & RESOURCES

Download Choosing a Branding Team the Ultimate Guide: https://www.bakercreative.com.au/resources/choosing-branding-team

Follow us on Instagram: @baker_creative

For more visit bakercreative.com.au

Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes.

And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you! 

]]> https://bakercreative.com.au/post/how-much-should-you-pay-for-branding Baker Creative Buzzsprout-9529878 Mon, 15 Nov 2021 07:00:00 +0800 806 branding, brand design, brand strategy, marketing, design 1 7 full false How to Choose Your Branding Team How to Choose Your Branding Team Choosing a team to help you with your branding project can be big decision. Every studio has a slightly different process and deliverables, which can make it difficult to compare quotes. That's why, in the latest episode of the Brand-Led podcast, we're highlighting 5 factors you need to consider when choosing your branding team.

You don’t want to miss:

  • What to look for in an agency’s portfolio
  • The problem with looking for project examples from your industry, and what to look for instead
  •  What to look for in a brand strategy session
  • The hidden costs of branding and what additional costs to factor in
  • Why a lack of project momentum can cost you money and how to avoid project delays
  • And lots more!
]]> Choosing a team to help you with your branding project can be big decision. Every studio has a slightly different process and deliverables, which can make it difficult to compare quotes. That's why, in the latest episode of the Brand-Led podcast, we're highlighting 5 factors you need to consider when choosing your branding team.

You don’t want to miss:

  • What to look for in an agency’s portfolio
  • The problem with looking for project examples from your industry, and what to look for instead
  •  What to look for in a brand strategy session
  • The hidden costs of branding and what additional costs to factor in
  • Why a lack of project momentum can cost you money and how to avoid project delays
  • And lots more!
]]> https://bakercreative.com.au/post/how-to-choose-your-branding-team Baker Creative Buzzsprout-9504802 Mon, 08 Nov 2021 07:00:00 +0800 988 branding, brand design, brand strategy, marketing, design, About 1 6 full false Trending: Self-Care Unpacked Trending: Self-Care Unpacked This segment unpacks a current consumer trend and how to use it as part of your brand strategy. In this episode, we look at the idea of self care—what it is, why it’s become a big topic of conversation and how brands are using this idea to sell us new products for our new rituals.

We discuss:

  • What self care is and explore reasons why it’s spiked in popularity over the past 5 years. 
  • Three ways brands are framing self care—as an instrument for optimisation, a way to find pause in a busy day and as a prevention tool.
  • How you can build your big idea around the self care movement

Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes.

And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you! 

]]> This segment unpacks a current consumer trend and how to use it as part of your brand strategy. In this episode, we look at the idea of self care—what it is, why it’s become a big topic of conversation and how brands are using this idea to sell us new products for our new rituals.

We discuss:

  • What self care is and explore reasons why it’s spiked in popularity over the past 5 years. 
  • Three ways brands are framing self care—as an instrument for optimisation, a way to find pause in a busy day and as a prevention tool.
  • How you can build your big idea around the self care movement

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]]> https://www.bakercreative.com.au/post/trending-self-care-unpacked Baker Creative Buzzsprout-9447361 Mon, 01 Nov 2021 07:00:00 +0800 694 branding, brand design, brand strategy, marketing, design 1 5 full false Customer Research: Not Just For Big Brands Customer Research: Not Just For Big Brands Your brand lives inside your customer’s mind. So if you’re building a brand, it only makes sense to start with a clear picture of your audience’s hopes and challenges. That’s why your next branding project should begin with customer research. Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.

We discuss:

  • The best time to start collecting customer research
  • The problem with relying on your knowledge of your audience, instead of real data
  • 4 different ways to start collecting customer research, including one method you can use if you don’t have an audience yet.
]]> Your brand lives inside your customer’s mind. So if you’re building a brand, it only makes sense to start with a clear picture of your audience’s hopes and challenges. That’s why your next branding project should begin with customer research. Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.

We discuss:

  • The best time to start collecting customer research
  • The problem with relying on your knowledge of your audience, instead of real data
  • 4 different ways to start collecting customer research, including one method you can use if you don’t have an audience yet.
]]> https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands Baker Creative Buzzsprout-9400755 Mon, 25 Oct 2021 10:00:00 +0800 790 branding, brand design, brand strategy, marketing, design 1 4 full false Brands We Love: Ritual Brands We Love: Ritual There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

]]> There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

]]> https://www.bakercreative.com.au/post/brands-we-love-ritual Baker Creative Buzzsprout-9346829 Mon, 11 Oct 2021 16:00:00 +0800 926 brands we love, ritual wellness, ritual health, branding 1 3 full false Uncovering Your Brand’s Big Idea Uncovering Your Brand’s Big Idea Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.

]]> Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.

]]> https://www.bakercreative.com.au/post/ep-2-uncovering-your-brands-big-idea Baker Creative Buzzsprout-9333064 Fri, 08 Oct 2021 16:00:00 +0800 615 branding, brand design, brand strategy, marketing, design 1 2 full false Why Future-Thinking Businesses Are Brand-Led Why Future-Thinking Businesses Are Brand-Led Being brand-led has a host of benefits—it can make your business more resilient, help you separate opportunities from distractions and give you a competitive edge.

Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into? In this episode we’re unpacking what it means to be brand-led and why more and more businesses are making the switch.

]]> Being brand-led has a host of benefits—it can make your business more resilient, help you separate opportunities from distractions and give you a competitive edge.

Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into? In this episode we’re unpacking what it means to be brand-led and why more and more businesses are making the switch.

]]> https://www.bakercreative.com.au/post/why-future-thinking-businesses-are-brand-led Baker Creative Buzzsprout-9303930 Mon, 04 Oct 2021 08:00:00 +0800 790 branding, brand design, brand strategy, marketing, design 1 1 full false