On this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.

On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences.

Podcast Breakdown

00:00 - 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing
05:40 - 09:49 From TMA to Learfield: Learning Sponsorships Inside & Out
09:49 - 14:49 Beyond Spots & Dots: What Makes a Great Partnership
14:49 - 19:39 AT&T Stadium & the Cowboys: A Naming Rights Win
19:39 - 25:24 Brand Love, Authenticity & Moving at the Speed of Culture
25:24 - 33:54 The Blue Thread: OOH, SGA & Cooper Flagg
33:54 - 41:51 Calculated Risk & the Second Screen Experience
41:51 - 52:30 March Madness, Big Moments & Standing In for Jordan Spieth

On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life.

Podcast Breakdown

00:00 - 08:02 Ketchup Fears, Tamagotchis & Growing Up in Australia
08:03 - 15:10 Self-Made Study Abroad, Nannying in Maine & Teaching in Spain
15:11 - 21:29 Solar Lights, Cambodia & a First Taste of Marketing
21:30 - 28:05 The Denver Post, a Ski Sabbatical & the Chairlift Phone Call
28:06 - 37:04 Selling the Lifestyle & Sharing the Mountain with the Pros
37:05 - 50:10 Building the Athlete Program, Mikaela Shiffrin & the Creators Behind the Lens
50:11 - 56:56 Zeb Powell, Marshawn Lynch & the Power of One-Take Authenticity
56:57 - 59:28 Mountain Memories & Katie's Card-Splitting Skills

On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.

On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.

Podcast Breakdown

00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns
12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing
17:36 - 22:32 Kansas City's Soccer Obsession & the World Cup Effect
22:33 - 32:52 Inside the Cauldron: Culture, Traditions & Fan Diversity
32:53 - 44:35 Chants, Content & the Stories That Make Fans Feel Like Family
44:36 - 52:20 The Youth Soccer Pipeline & Building Community Roots
52:21 - 55:46 Career Reflections & Bella the Sponsored Chihuahua

On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.

Podcast Breakdown 

00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five
03:57 - 10:07 The John Miller Interview That Almost Didn't Happen
10:07 - 18:13 Decentralization: Lamar's Secret Weapon in National Sales
18:13 - 21:57 Jazz Fest: Where Clients Become Family
21:57 - 28:03 Mom, VP, & Everything In Between
28:03 - 43:05 OOH in the Age of AI
43:05 - 47:57 Lamar's Human-First Culture & What's Next

On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.

Podcast Breakdown 

00:00 - 09:49 Introduction & His Journey to Three Wishes
09:50 - 20:00 Disrupting the Cereal Aisle
20:01 - 30:03 Family, Entrepreneurship & Growing the Brand
30:04 - 35:00 Retail, E-Commerce & the Agency Perspective
35:01 - 43:28 Creative Ideas, Influencers & Authentic Marketing
43:29 - 53:52 The Future of Three Wishes 

In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.

Podcast Breakdown:

00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom
11:28 - 16:49 FiiZ Is More Than Just Dirty Soda
16:50 - 20:25 Kelly’s Unexpected Journey to FiiZ
20:26 - 23:47 Why Customization Is Changing Beverage Culture
23:48 - 41:08 FiiZ’s Explosive Growth Beyond Utah
41:09 - 47:35 The Secret Weapon: FiiZ’s Frontline Experience
47:36 - 55:38 How TikTok Changed Everything
55:39 - 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. 

Podcast Breakdown

00:00 - 05:55 Introduction, fun facts & New Orleans roots
05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey
12:01 - 17:52 Leadership lessons, saying yes & building opportunities
17:53 - 23:50 Media saturation, creative marketing & consumer attention
23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy
30:11 - 40:41 Layoffs, career transitions & finding the right opportunity
40:42 - 52:52 Networking, authentic relationships & the MediaPost community
52:53 - 01:11:06 Work-life balance, family priorities & personal reflections

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.

Podcast Breakdown

00:00 - 04:50 Introduction, career beginnings & action movie fandom
04:51 - 13:55 Generalist vs. specialist & building a career path
13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem
22:15 - 26:51 Storytelling, brand strategy & connecting with consumers
26:52 - 30:33 Attention, creativity & campaign effectiveness
30:34 - 36:11 Data-driven media buying & optimizing performance
36:12 - 43:29 AI, adaptability & navigating industry change
43:30 - 44:45 Future trends, consumer behavior & what's next for advertising

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.

Podcast Breakdown

00:00 - 05:57 Introduction, Cup stacking & Being a college athlete
05:58 - 11:53 Career journey & The origin story of Nate’s Honey
11:54 - 17:50 Modernizing the honey market & Making honey cool again
17:51 - 25:26 Consumer behavior, Trends & Social listening
25:27 - 32:49 Influencers, Storytelling & Packaging that sells
32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. 

Podcast Breakdown:

00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos
06:01 - 11:30 Chuck’s path from LSU to launching Stun Design
11:31 - 18:00 Early agency days, Hustling clients & Creative roots
18:01 - 28:30 Social media reshaping marketing, Hiring & Modern strategy
28:31 - 41:30 Influencer culture & What’s missing in today’s branding
41:31 - 57:52 AI in agencies, Creative tension & Why human thinking still matters

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising.

Podcast Breakdown

00:00 - 03:35 Introduction, basketball roots & overcoming fear
03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work
07:06 - 10:45 Adobe, generative AI & the start of the creative shift
10:46 - 14:20 AI + creativity, tools for artists & founding Infinite Studios
14:21 - 18:05 Infinite Studios, scaling content & AI in advertising
18:06 - 30:10 Real vs AI media, small brand advantages & automation
30:11 - 40:15 AI in film, storytelling & creative possibilities
40:16 - 55:52 Evolution of art, workflows & future of creativity with AI

In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.

Podcast Breakdown

00:00 - 05:14 Fun Facts & Unexpected Paths
05:14 - 15:50 How Tech Rewired Advertising
15:50 - 25:13 Short-Term Wins vs. Long-Term Brand
25:13 - 38:22 Marketing in a Complex, Fragmented World
38:22 - 52:20 Knowing Your Audience 
52:20 - 57:59 Talent, Growth & Advice for the Next Gen

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.”

Podcast Breakdown: 

00:00 - 06:30 Meet Olivia Oshry
06:31 - 09:30 Exploration, Internships & Career Discovery
09:31 - 13:06 Entering Digital Media & AOL beginnings
13:07 - 16:30 Mentorship, Growth & Early Lessons
16:31 - 20:54 Building Experience & Navigating Opportunities
20:55 - 24:30 OOH landscape & Creative Evolution
24:31 - 29:00 Industry Shifts & Changing Media Landscape
29:01 - 01:01:37 Career Reflections & Industry Perspective

In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape.

Podcast Breakdown:

00:00 - 03:25 Introduction, Sibling dynamics & Creative roots
03:26 - 09:40 Adventure, Parenting & Growing up Australian 
09:41 - 17:17 Finding advertising & Going global
17:18 - 23:06 Navigating a fragmented landscape
23:07 - 29:16 AI, Data & Cultural relevance 
29:17 - 37:55 Alignment, Emotion & Impact 
37:56 - 52:44 Cultural moments & The future of storytelling 

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership.

Podcast Breakdown

00:00 – 06:00 From Player to Coach
06:01 – 14:58 Adversity, Transition & Building a Winning Culture
14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose
24:07 – 35:04 Brotherhood, Generations & Defining “All In”
35:05 – 44:37 Reinvention, Accountability & Knowing Your Why
44:38 – 57:03 The Conviction Playbook in Action
57:04 – 01:08:03 WIN & People-First Leadership

In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success.

Podcast Breakdown

00:00 – 06:06 From Kitchen Dreams to the Agency World
06:07 – 11:48 Growing Up With DAA
11:49 – 17:58 Trust Is the Strategy
17:59 – 24:04 Adapting Without Losing Yourself
24:05 – 35:49 Scaling the Agency–Client Relationship
35:50 – 49:00 QSRs, Culture, and Experiential Impact
49:01 – 56:51 OOH, the Funnel, and Women Leading Forward

 In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as a bridge to Season 10, setting up a deeper focus on how consumers actually discover, feel, and decide, and how Digital & Dirt continues to evolve as it approaches a milestone 10th season. 

In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world.

Podcast Breakdown

00:00 - 05:57 Introduction & Media journey
05:58 - 11:51 Building Left-Hand:
11:52 - 17:55 Brand awareness & Cultural relevance
17:56 - 29:14 Influencers & The rise of AI
29:15 - 39:48 AI in action
39:49 - 47:28 When OOH meets retail media
47:29 - End Differentiation & Looking Ahead 

In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences.

Podcast Breakdown

00:00–05:51 Introduction, Personal Insights & Role of Family
05:52–11:00 Career Journey & Passion for Healthcare
11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands
19:00–23:24 Adapting to Change & Building Trust
23:25–29:06 Simplifying Healthcare Communication & Innovation
29:07–32:08 Embracing Change in Media & Health Tech
32:09–End The Future of Health Tech & Empowering Teams

In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. 

Podcast Breakdown

00:00 - 05:06 Introduction & Career Beginnings
05:00 - 11:08 Growth & Leadership at Lamar
11:08 - 20:26 Overcoming Challenges
20:26 - 29:13 Evolving with Technology
29:13 - 38:40 Culture & Integrity in Growth
38:40 - 50:30 Relationships & Communication
50:30 - 58:02 Reflections on the Future

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.

Podcast Breakdown

00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background
01:32 – 04:31 SpongeBob art & Investment Strategy
04:32 – 08:40 Passion and Purpose in collecting
08:41 – 13:27 Building Hoops Nation & NBA recognition
13:28 – 18:47 Creator economy & Staying true to your niches
18:48 – 23:31 Patience, Consistency & Long-Term Vision
23:32 – 30:40 The Buster Agency & Brand Amplification
30:41 – 53:01 Social Trends, AI, & Personal brand legacy 

In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. 

Podcast Breakdown

00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership
06: 41 – 14:31 College legacy & Early career in sports marketing
14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community
20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid
26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design
33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling
41:18 – 47:48 Retail growth, Community marketing & Building trust
47:49 – 58:04 Female founders, Funding challenges & Stay true to mission 

In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. 

Podcast Breakdown

00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro
05:33 – 08:19 Building her personal brand & Growing platform with 100K+
08:20 – 10:44 The ESPYs & How sport fishing is gaining popularity
10:45 – 22:03 Rising Sons Fishing & Her Career Journey
22:04 – 28:38 Breaking barriers in male-dominated sport & Catch-and-release
28:39 – 35:53 Influence of LSU athletes & Community through Socials
44:31 – End Inspiring the next generation, Confidence & Passion to Purpose

In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products. 

Podcast Breakdown

00:00 – 04:46 Travel inspiration & Fascination with human behavior
04:47 – 09:17 Education & The psychology of self-expression
09:18 – 14:47 Early career at L’Oréal & Emotional storytelling in beauty
14:48 – 20:21 Leading at Tarte & Blending science with creativity
20:22 – 26:23 Launching Nocturnal Skincare & The Japandi heritage story
26:24 – 33:43 Authentic growth & Building trust without influencers
33:44 – 41:17 Circadian rhythm & Skin longevity
41:18 – End Sustainability, sourcing, & Brand authenticity

In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences, for a conversation on how to build authentic connections in today’s marketing world. 

Podcast Breakdown

00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties
04:50 – 09:48 Athletics, Teamwork & Values that shaped her career
09:49 – 15:28 AI, Culture, & The importance of authenticity in marketing
15:29 – 23:44 Early career at BBDO, Survivor, Top Chef & Castaway
23:45 – 30:00 Storytelling, microcultural marketing, & Audience connection
30:01 – 33:50 Leaving Omnicom & Launching Native Tongue
33:51 – 41:15 Challenges as a founder & Building cultural competency
41:16 – End Proudest career moments, & Advice for future leaders

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis.  Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.

Podcast Breakdown

00:00 – 09:18 Intro, Liz’s cooking confessions & career in food storytelling
09:19 – 18:18 Building trust in food & digital storytelling
18:19 – 23:27 People over logos: farmers, community & sourcing
23:28 – 27:14 Comfort foods, culture & World Central Kitchen’s origins
27:15 – 35:51 Disaster response: 400M+ meals & WCK’s rapid mobilization
35:52 – End Partnerships, authentic stories, recovery & Liz’s inspiration

In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support. 

In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.

Podcast Breakdown

00:00-03:40 Fun Facts & Introduction
03:40-08:30 Dance, Wrestling & Coachella Stories
08:30-12:40 High School, UCLA & Early Career
12:40-18:00 MTV & Ad Sales Journey
18:00-30:40 Retail, Luxury & Shift to Data
30:40-39:30 Programmatic Evolution & DataXu
39:30-57:11 Founding Advertible & Future of Native

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school.

Podcast Breakdown

00:00 - 9:04 Introduction & Emily’s personal journey
9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch
18:19 - 26:50 Food education, $14 Billion Industry & The business side of a cafeteria
26:51 - 30:01 Chiefs in schools, Impacts of school lunches
30:02 - 39:58 Largest challenges in the school food system & Small Changes
39:59 - 54:29 A parent's role, Advertising with school cafeterias & TikTok reels
54:30 - End A message to the Ad Industry & Closing remarks 

In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.

Podcast Breakdown

00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?
12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics
19:45 - 29:20 The storytelling of data & The beauty industry
29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder
39:20 - 52:55 Tiktok, Influencing & Ekimetrics
52:56 - End Glamping on a Safari & closing remarks

To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.

Podcast Breakdown

00:00 - 02:39 Introduction, meet Lucy Markowitz
02:40 - 12:25 Early Career & Introduction to Vistar Media
12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution
21:49 - 32:27 Vistar’s culture & Creating connections
32:28 - 43:01 Leadership & The idea of “failing fast”
43:01 - 49:47 Becoming well-respected in the OOH Industry
49:48 - End How to tell a story & Asking the important questions

In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. 

Podcast Breakdown

00:00 – 03:10 Fun Facts & Early Creativity
03:11 – 07:15 Childhood Advertising Obsession
07:16 – 12:15 Journalism Career & Lessons Learned
12:16 – 17:30 Transition to Agency Life & Brand Work
17:31 – 22:30 Building Whataburger’s Digital Newsroom
22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”
27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans
33:01 – 44:50 Leadership, Strategy & Inspiring a Team
44:51 – End Community Expansion & Final Reflections

In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast  Breakdown

00:00 - 05:13 Introductions, Travel Stories & Bold Firsts
05:14 - 12:00 Cultural Curiosity & Purposeful Exploration
12:01 - 18:00 Career Foundations & Entering Advertising
18:01 - 26:00 Diving into Programmatic & Pharma Strategy
26:01 - 36:00 Strategy, Measurement & The Power of Personalization
36:01 - End The Future of Media & Advice for Staying Ahead

In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.

Podcast Breakdown 

00:00 - 06:15 Jolie Laurence – Utz Brands
06:16 - 21:23 Anthony Potgieter – Stanley 1913
21:24 - 25:32 Nolan Johnson – GroceryTV
25:33 - 33:16 Beth Dressman – Vistar Media
33:17 - End Ian Wishingrad – Three Wishes Cereal

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown 

0:00 – 1:54 Introduction, proposal story, and early passions
1:55 – 5:05 Getting Started in Advertising
5:06 – 8:06 Alcohol Brands & Real-World Learning
8:07 – 16:05 Choosing OOH Over TV
16:06 – 22:27 Most Memorable Campaigns
22:28 – 34:32 Entering Programmatic OOH
34:33 – 53:24 What’s Next: Perion, Retail Media, and More

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.  

Podcast Breakdown

00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience
03:11 - 06:00 Fun facts & personal background
06:01 - 12:52 Seth’s Journey to Cheba Hut
12:53 - 19:00 Company Values & Inclusive culture
19:01 - 26:36 Franchise strategy & Local Environment
26:37 - 34:53 Community events & In-store bars
34:54 - 44:09 Marketing, Social & Customer engagement
44:10 - End Merch, The menu & Closing thoughts 

Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.

Gusts You’ll Hear From:

• Annie Pemberton, Wayfair 
• Zack Gordon, Vistar Media
• Aman Avandi, Ministry of Supply
• Julien Sautot, Vistar Media
• Seth Larsen, Cheba Hut 
• Donna Tuttle, Whataburger
• Jeff Perera, Jeff’s Bagel Run 
• Justin Whitehead, CiCi’s Pizza 

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH
07:01 - 14:00 Sales Beginnings & Relationship-Based Growth
14:01 - 21:00 MARTA, Management & Team Longevity
21:01 - 28:00 Publicis Move & Building an Agency Team
28:01 - 35:00 Culture, Company Support & People-First Mindset
35:01 - 42:00 Agency Sales, Internal Education & Budget Battles
42:01 - 49:00 Programmatic Rise & Retail Success Stories
49:01 - End Legacy, Advice & Embracing the OOH Community

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Podcast Breakdown

00:00 - 08:10 Introduction & Career Beginnings in Retail
08:11 - 14:34 Transition to E-Commerce & Digital Strategy
14:35 - 21:20 Startup Experience & Learning to Code
21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations
33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.

Podcast Breakdown

00:00 - 09:05 Sailing, Sports & Family Influence
 09:06 - 24:40 Breaking Into Marketing & Media
 24:41 - 33:15 Agency Life & Brand Strategy
 33:16 - 47:30 Spotify, CPG Industry & Evolving Media
 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.

Podcast Breakdown

00:00-10:30 Intro & Acquisition Announcement
10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity
15:44-22:42 Entrepreneurial Journey
22:42-48:48 Vision for Vistar & the Industry
48:48-1:10:23 Future Innovations & The Vistar Legacy

In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup. 

Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.

In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture. 

In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. 

 Podcast Breakdown

00:00 - 03:12 Jonathan Gudai 
03:22 - 12:51 Stephanie Scheller
13:00 - 18:58 Leslie Lee
19:06 - 27:46 Craig Benner 
27:59 - 44:15 Paul Woolmington

In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company.

Podcast Breakdown

00:00 - 09:30 Introducing Olivia Reid 
09:45 - 19:22 Olivia’s Inspiration
21:52 - 33:02 Working With Journey 
33:07 - 47:09 Going Beyond the Virtual World 
47:13 - 54:25 AI Assistant for Your Goals

In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. 

Podcast Breakdown

00:00 - 10:26 Adrian Witter 
10:36 - 21:29 Albert Thompson 
21:29 - 30:52 Anna Bager
31:03 - 37:11 Dave Conklin 
37:21 - 42:49 Michelle Millar 
43:00 - 50:07 Rick Robinson 

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.

Podcast Breakdown:

00:00 - 09:12 Introducing Leili Riegel 

09:20 - 19:22 Evolution of PR

19:29 - 27:38 Leili’s Next Steps

27:46 - 38:04 How Nestle Evolves With Consumers

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.

Podcast Breakdown

00:00 - 09:17 Introducing Avery 
09:32 - 14:00 Taking It Worldwide 
14:12 - 23:39 All About Vayner3 
23:46 - 41:00 Staying Ahead of the Trends
41:40 - 48:21 POV on Digital Reality 

In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. 

Podcast Breakdown

00:00 - 15:05 Dance Team to Media Career
15:10 - 22:07 The Ultimate Change in Jenny’s Career
22:21 - 33:00 How Jenny Got To Influencer 
33:51 - 58:09 Evolution of the Media & Influencers

In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. 

Podcast Breakdown

00:00 - 09:20 Introducing Katie Green and Little Saints
09:42 - 22:39 Katie’s Corporate Journey
22:44 - 36:26 Finding Your Way 
36:30 - 39:40 The Art of Business
40:03 - 49:04 Passion in Life & Business

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.

Podcast Breakdown

00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 
17:06 -  28:00 Authenticity with Bridges Consumer Healthcare 
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers 
40:50 - 44:20 The Medium Becomes The Story 
44:30 - 49:23 Shifting The Creative Message 

In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.

Podcast Breakdown

00:00 - 03:50 Introducing Nicole McCormack  
03:53 - 16:30  Nicole’s Career Journey
16:38 - 27:06 What is TeamSnap?
27:14 - 30:17 Omnichannel Opportunity for Brands
30:24 - 40:36 Influencers, TeamSnap, and Women Mentors 
40:44 - 52:55 Live Streaming and Shared Brands 

In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.

Podcast Breakdown

00:00-08:00 – Tom Traylor’s Role and Journey at Lamar
08:01-19:00 – General Manager Insights & Managing Leases
19:01-28:43 – Industry Challenges & Advice for Young Professionals
28:44-38:00 – Leadership Style & GM Standards
38:01-43:00 – Balancing Innovation and Tradition 

This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.

In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. 

Podcast Breakdown
 
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation 
09:58-15:28 Scaling BabyCenter and Modern Branding 
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting' 
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role  

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 

00:00 - 05:20 Introducing Brigette Wolf 
05:25 - 09:43 Constant Pushback 
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi 
16:18 - 18:54 My Mochi's End Goal & Educating Consumers 
18:57 - 20:34 Influencers 
21:04 - 24:21 Scrappiness 
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King 
34:19 - 44:07 Managing and Leading 
44:12 - 46:54 Certified Sailing Instructor 

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. 

Podcast Breakdown

00:00 - 06:25 Meet Nolan Johnson
06:26 - 17:45 Meet Courtney Redford
17:53 - 28:25 Meet Jeannie Hannigan
28:31 - 38:25 Meet Jennifer Peters
38:30 - 47:55 Meet Lauren Kushner
48:00 - 01:07:30 Meet Danny Gardner
01:07:32 - 01:23:37 Meet Andrea Fisher
01:23:44 - 01:31:47 Meet Matt Schutzman
01:32:00 - 01:41:25 Emily Yager

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.

Podcast Breakdown 

00:00 - 03:48 Meet Gina Sisk

03:49 - 09:57 Career Beginnings and Media Insights

09:58 - 15:28 Creative Marketing and Media Adaptation

15:29 - 30:00 Bucks Win, You Win Campaign

30:01 - 45:00 Future Innovations and Media Evolution

In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.

Podcast Breakdown:

00:00 - 10:00 Meet Taylor Jacobs
11:00 - 17:00 Moving from playing to working in Collegiate Sports 
17:00 - 25:00 Transition to Baton Rouge
25:00 - 35:00 Ins and Outs of NIL
35:00 - 45:00 Compliance and NIL at LSU
45:00 - 57:00 Education and Businesses

In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.

Podcast Breakdown

00:46 - 02:55 Meet Elizabeth Marks and Earth Day
04:44 - 10:30 Immersed in Agency on a Global Scale
10:40 - 21:27 Approaching Corporate Responsibility Authentically
21:28 - 37:00 Climate Becoming a Basic Need
37:20 - 40:45 Personal Choices Make Big Changes
40:51 - 47:41 Policy, Initiatives, and Impact

In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. 

Podcast Breakdown

00:00 - 05:30 Meet Joanna Peña-Bickley
05:30 - 13:30 What is AI?
14:00 - 21:00 AI and Evolution
22:00 - 30:00 Joanna Peña-Bickley Background
32:00 - 35:00 AI Uses
37:00 - 42:00 Sensory Aging
47:00 - 54:00 Shifts
55:00 - 01:00:00 The Future

In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. 

Podcast Breakdown

00:00 - 16:30 Albert Thompson, Walton Isaacson 
17:00 - 27:35 Toni Morris, Vistar Media
27:30 - 38:00 Rick Robinson, PJX Media 
38:00 - 51:00 Michelle Capasso, Connelly Partners
52:00 - 01:01:30 Jaime Ogus, Jack in the Box 
01:02:00 - 01:08:00 Jon Whitfield, MediaPost
01:09:00 - 01:16:40 Jessica Edwards, Albertsons 
01:16:50 - 01:24:00 Claudia Damas, Altermark 

In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. 

Podcast Breakdown
00:00 - 05:29 Meet Brandon Landry
05:30 - 09:48 The Beginnings of Walk-On’s
09:49 - 13:09 Transferable Skills On and Off the Court
13:10 - 22:18 Driving Success and Scalability
22:19 - 37:15 Partnerships, Vision, and an Award-Winning Culture
37:16 - 38:24 Overcoming the Obstacles of Success
38:25 - 44:39 Expanding the Brand Portfolio
44:40 - 53:57 Pulling for the Underdog and Providing Opportunities

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.

Podcast Breakdown

00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.

Podcast Breakdown

00:00 - 02:30 Meet Jon Vlassopulos
02:30 - 4:00 What is Napster
05:30 - 12:00 Jon Vlassopulos Journey
14:00 - 17:30 Jon's past companies
18:00 - 28:00 Community in music
28:00 - 35:00 AI Generated Songs and Connection
36:00 - 40:00 Web 3.0
40:00 - 46:00 Artist Interaction
47:00 - 48:30 Why Napster?

In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.

Podcast Breakdown

00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu

Podcast Breakdown

00:00 - 03:00 Meet Charles Ifegwu
03:00 - 10:00 Charles' Background
10:00 - 15:30 Partnership
16:00 - 20:00 The Fifth and Storytelling
20:00 - 30:00 Influence
35:00 - 38:00 Involvement in the Conversation
43:00 - 53:00 Diversity and authenticity

In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.

Podcast Breakdown

00:00 - 01:50 Introduction
01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development 
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion

In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake,  EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here -
https://programmatic.lamar.com/posts/denise-shewmake

Podcast Breakdown
 
00:00 - 4:31 Meet Denise Shewmake
5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH
18:51 - 26:04 Leadership Style, Strategy, and Accomplishments
26:05 - 32:39  Shaping the Future for Future Leaders
33:10 - 39:36 Work-Life Balance at Lamar
39:44 - 43:50 Treasuring Every Moment
43:55 - 45:10 Generational Blessings

In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.

Podcast Breakdown

00:00 - 01:00 Introducing Programmatic Team 
01:07 - 03:27 Favorite or Least Favorite 2023 Trend 
03:30 - 07:31 Career Highlight From the Year 
07:41 - 09:32 Hopes & Goals For 2024 
09:38 - 12:06 What Holiday Movie Best Represents The Team?
12:08 - 14:01 What Character Would You Be From a Holiday Movie? 
14:06 - 17:39 Funny Vacation Story 
17:44 - 21:42 Best and Worst Tech Gifts 
21:47 - 25:03 What Would Your Virtual Reality Experience Look Like?
25:08 - 26:43 This or That? 
26:45 - 28:05 Thank YOU

Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok. 

Podcast Breakdown

00:00 - 02:00 Meet Adrienne Lahens
02:00 - 07:00 Lahens' Background
08:00 - 17:00 What is the Creator Economy?
17:00 - 20:00 Changes in Influencer Marketing
20:00 - 28:00 TikTok Creator Marketplace
28:00 - 34:00 Involvement with the Middle Man
34:00 - 39:00 Key Highlights of TTC
39:00 - 43:00 What it means to be a creator?
43:00 - 46:00 Global Accessibility

In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre

Podcast Breakdown

00:00 - 01:30 Meet Tulani Andre
02:00 - 14:00 Andre's Journey
14:00 - 20:00 Evolution of Social Media
20:00 - 22:00 Innovation
22:00 - 27:00 Linear TV and Streaming
28:00 - 32:00 Thinking Differently
30:00 - 36:00 Cultivating Adventure
36:00 - 46:00 Advertising by having conversations
46:00 - 48:00 User Generated Content

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb

00:00 - 03:42 Introducing Robert Gottlieb 
03:49 - 05:30 The Film Industry 
05:35 - 08:09 Creative Mindset in Advertising 
08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing 
09:59 - 16:03 Capturing New Fans 
16:10 - 19:01 Competitive Nature and Prime Time 
19:11 - 23:10 Evolution of Advertising and Its Impact 
23:20 - 28:41 Importance of OOH 
28:22 - 31:21 NFL 
31:27 -  34:06 Selling Ads- Pregame & Postgame  
34:30 -  41:04 Evolution of Sports Experience- Where Is It Going?
41:11 - 42:16 Thanks Robert  

In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.

Podcast Breakdown

00:00 -  03:30 Meet Charlie Lamar
03:30 - 05:30 Growing Up and Billboards
5:30 - 10:00 The story of Lamar
10:00 - 14:00 Lamar and the Mid-markets
14:00 - 25:00 Charlie Lamar's Beginnings in Lamar
25:00 - 30:00 Charlie Lamar and the company growing
30:00 - 36:00 Looking Back
36:00 - 44:00 Pivotal Points in Lamar History
44:00 - 49:00 Thoughts on the OOH Advertising Industry Now
49:00 - 51:00 Giving Back

In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. 

Podcast Breakdown

00:00 - 5:32 François de Gaspé Beaubien, Chairman & CCO at Zoom Media
5:40 - 12:16 Kira Rich, Global Senior Product Marketing Manager at Google
12:25 - 19:47 Craig Benner, Founder & CEO at Accretive Media
19:55 - 25:09 Stephanie Gutnik, Global Chief Strategy Officer at Billups
25:15 - 32:21 Mikhail Damiani, Co-Founder at Blue Bite
32:30 - 35:28 Scott Fiaschetti, Senior Executive at Geopath
35:35 - 40:12 Alejandro Claboirne, Executive Director at Mediahub
40:18 - 49:31 James Denman, SVP of Global Strategy at Esprit
49:39 - 57:42 Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running

In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman

Podcast Breakdown

00:00 - 07:00 Meet Adam Ochman
07:00 - 09:00 Evolution of Content
09:00 - 11:00 Getting comfortable being uncomfortable
11:00 - 17:00 What is TripAdvisor?
17:30 - 20:00 TripAdvisor and the data behind it
20:00 - 24:00 AI interactions
24:00 - 28:00 Authenticity of the TripAdvisor Community
28:00 - 30:00 Vendor Side of the Community
34:00 - 43:00 Culture
43:00 - 45:00 What's next?

In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.

Podcast Breakdown

00:00 - 07:00 Ly Tran
07:00 - 15:30 Stacey Fairbanks
15:30 - 20:00 Trevor Jones
21:00 - 27:30 Melanie Travis
27:30 - 36:00 Janina S.
36:00 - 40:00 Kasey Baker
40:00 - 50:00 Lucy and Danielle
50:00 - 59:30 Seth Oilman
60:00 - 01:06:00 Mary O'Brien
01:06:00 - 01:13:00 Kristy Schlepp
01:13:00 - 01:21:00 Brian Rappaport

In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.

Podcast Breakdown

00:00 - 08:00 Meet Mani Schlisser
08:00 - 12:00 Perspectives and Culture
12:00 - 25:00 Questioning Things, 'Why?'
26:00 - 34:00 The Process and Communication
34:30 - 45:00 Complexity of Today's Media
45:00 - 54:00 Out of Home

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian

Podcast Breakdown

00:00 - 02:59 Introducing Aric and Alec Avedissian 
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar 
11:05 - 13:14 One of One 
13:26 - 14:36 Difficulties & Roadblocks 
14:41 - 15:50 Vendor Side of OOH 
15:55 - 19:04 Shark Tank Experience 
19:31 - 24:49 E Commerce 
24:36 - 28:55 Colors Customers Want/Products 
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform 

In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -
programmatic.lamar.com/posts/lina-maggi

Podcast Breakdown

00:00 - 04:00 Meet Lina Maggi
04:00 - Journey to Out of Home

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker

00:00 - 02:13 Introducing Casey Baker 
02:37 - 04:13 Live Dancers on a Billboard 
04:23 - 10:35 Ad Industry 
11:15 - 15:20 Wild Ideas With Big Brands 
15:27 - 21:01 MLB Live Scores 
21:16 - 25:38 Strain of the Creative Push
25:47 - 27:19 The Microsite
28:22 - 32:00 Rareview 
32:05 - 25:20 Challenges When Pitching To Brands 
35:30 - 40:02 Importance of CTV 
40:10 - 40:28 Education
40:34 - 44:30 OOH & CTV
44:38- 47:30 Advice 

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew


00:00 - 02:37 Introducing Marc Bartholomew 
02:44 - 03:56 Youth Premiere League Soccer 
04:08 - 07:08 Internship and Early Experience 
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms 
13:00 - 16:25 Creative Dynamic Content Team 
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education 
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike 
29:46 - 36:51  Measurement 
37:10 - 39:46 Fake Ads 
39:48 - 42:01 What Else Excites Marc and the Brands He Works With? 
42:13 - 43:18 Three Kidneys 
43:23 - 44:17 Thank You Marc

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

00:00 - 02:12 Introducing Deirde McGlashan
02:28 - 07:20 Love For Visiting Countries
08:07 - 09:40 Hesitancy on Data 
09:47 - 15:48 Impacts of Tech and Cultures Globally 
15:45 - 20:12 Early Job stages 
20:18 - 22:11 Meeting Nigel Morris
24:30 - 33:19 Chief Digital Officer 
33:36 - 34:01 ARound 
34:53 - 38:58 Own Technology Within the Agency 
39:01 - 42:36 Advice to Publishers 
42:44 - 49:53 What Media Owners Need to Focus On 

In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas


00:00 - 10:50 Introducing Claudia Damas & Getting Started 
10:58 - 13:54 Multicultural Division Launch 
14:00 - 21:02 The Latin Culture 
21:09 - 23:58 The Caribbean and Latin America 
24:05 - 33:31 Transition from WPP to Altermark 
33:36 - 35:45 Photography and Videography Within OOH
35:58 - 37:57 Advice to Publishers and Agencies 
38:07 - 42:55 Advice to Males and Females Working In OOH 

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun

00:00 - 05:19 Introducing Sade Balogun 
05:27 -09:28 Marketing Experiences From Past Jobs 
09:35 - 14:04 Day to Day at Peloton 
14:08 - 17:12 Strategic Holy Grail
17:21 - 22:33 Peloton Case Study 
22:38 - 24:27 @GlowMD 
24:35 - 30:41 Self Care & Self Worth 
30:49 - 31:18 Vacation- First Day Back 
31:30 - 37:45 Advice on Managing a Team 
37:51 - 46:34 Peloton Relaunch 

To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history. To learn more about this episode check out Lamar’s blog linked here!

00:00 - 10:19 Introducing Kevin Reilly Jr. and Lamar Background 
10:30 - 14:24 Sean and Kevin - Lamar Brothers 
14:28 - 16:40 Choosing To Work For Your Dad, Kevin 
16:46 -19:38 Hurricane Duty 
20:08 - 24:59 Digital Billboard Decision 
25:10 - 30:06 Is Consolidation Key?
30:10 - 31:01 Energy Saving & Risk  
31:15 - 35:52 Kevin Reilly Jr. Passion 
35:39 - 40:13 Transitioning with Your Brother 
40:20 - Public Company and Who Lamar Is
46:11 - 48:13 Wrap Up and What's Next

Season 4 Wrap-Up: Reflections, Milestones, and Exciting Teasers!

Join us for a thrilling conclusion to an incredible season of the Digital & Dirt podcast! From captivating discussions on the latest advertising trends and meaningful conversations, we've had a blast sharing it all with you. Stay tuned, as we'll be back before you know it. Thank you all for joining us on this remarkable journey. And don't forget, you can always revisit previous episodes and seasons whenever you want!

00:00 - 00:48  Welcome Back 
00:51 - 03:00 Reflecting on Highlights

In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Jamari Douglas, Vice President of Marketing, PR, and Communications at the Bermuda Tourism Authority. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/jamari-douglas

Podcast Breakdown

00:00 - 05:00 Meet Jamari Douglass
04:30 - 06:30 Japan
06:30 - 14:00 Bermuda Life and Culture
14:00 - 22:00 Allure of Bermuda Tourism
22:00 - 27:30 Best Time/Holidays during the year
27:30 - 30:00 After Graduation
30:00 - 38:00 Challenges and authenticity
38:00 - 49:00 Types of Media Usage
49:00 - 54:00 OOH and Storytelling

Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon

Podcast Breakdown

00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing

In Episode 14 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/jennifer-prince

Podcast Breakdown

00:00 - 11:00 Meet Jennifer Prince
11:27 - 22:00 Twitter and the Los Angeles Rams
22:00 - 29:00 Content Creation
29:00 - 35:00 Virtual Experience
35:00 - 46:00 Women in Tech and Sports
46:00 - 50:00 Your Network at work

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam

00:00 - 05:26 Introducing Tommy Karam 
05:30 -09:06  Evolution of Athletes & Brands 
09:15 - 15:07 NIL 
15:23 - 16:23 Olivia Dunne 
16:51 - 22:37 Influencer Evolution 
24:37 - 27:37 Personal Branding 
27:47 - 29:02 What LSU Has To Offer 
29:08 - 37:52 Tommy's Experience With Shaq 
37:58 - 49:30 How They're Perceived- Default Look
49:40 - 54:31 Importance of The Brand - How You Interact 

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Laura Brandes, VP of Growth at Rapport, for her thoughts on the evolution of OOH, the power of partnerships, and insights on leveraging OOH to win new customers. Rapport is the OOH arm of Media Brands, a subsidiary of IPG. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/laura-brandes

00:00 - 4:00 Introducing Laura Brandes 
4:08 - 7:18 Being A Sponge and Learning 
7:26 - 9:37 Importance Of Slowing Down 
9:45 - 18:07 Competitive Nature 
18:11 - 29:50 Structure Up & Down 
29:55 - 37:24 Traditional Buy- When? 
37:32 - 45:14 Creative & Dynamic Side Of Things- NBA 

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - 

Podcast Breakdown: 

00:00 - 02:12 Meet Catherine Schenquerman
02:13 - 09:30 Creative Process & Marketing Ecosystem 
09:32 - 16:33 How the Past Informs the Future
17:30 - 31:00 Media Fragmentation & Advertising Landscape 
31:58 - 44:30 Catherine’s Career Journey 
45:00 - 48:00 Ending Remarks & Takeaways

In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Jesse Miller, VP of Growth at Good Life Clothing, a premium essentials and lifestyle brand, to discuss why content is imperative for growth, the evolution of the shopper, and some of the company’s recent successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/the-power-of-the-perfect-t-shirt-how-to-fuel-growth-for-newly-d2c-brand-with-jesse-miller-digital-dirt-podcast

00:00 - 02:27 Introducing Jesse Miller 
02:34 - 08:23 Good Life Clothing 
08:28 - 10:03 Aaron Rogers 
10:34 - 12:26 Colors and Consumers 
12:32 - 16:01 Socials and Influencers 
16:08 - 18:00 Working With Big Brands Early On 
18:05 -21:27  Focusing on Data 
21:30 - 26:34 How We Speak To Consumers 
26:41 - 30:25 Revenue Growth 

In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at  Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon

00:00 - 06:04 Introducing Kay Vizon 
06:08 - 09:50 Kay Finding Her Calling 
09:59 - 12:18 Innovating With Kroger 
12:28 - 25:42 Kay's Journey 
25:51 - 33:44 Target Audience Within The Grocery 
33:48 - 40:42 AI In Partnership and Ads 
40:45 - 46:20 Evolution of the Grocery Store 

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience. 

Podcast Breakdown

00:00 - 04:40 Meet Albert Thompson
04:45 - 08:58 Walton Isaacson
09:00 - 14:05 Audience Segmentation & Strategic Placement  
16:50 - 24:00 Relevant Creative Messaging 
24:12 - 29:00 People are Emotionally Driven not Automation Driven 
29:30 - 41:40 Generational Shift in Engaging with Consumers & Intentional Targeting 
41:50 - 49:20 Importance of Gratitude

In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Laylah Funk, Copywriter at Adore Me, to discuss creative copy, product inclusivity, and sustainability in retail. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown 

00:00 - 01:22 Meet Laylah Funk 

01:25 - 05:58 Career Path to Creative Copywriting 

06:00 - 13:00 Who is Adore Me & Their Mission

13:02 - 21:43 Creative Copywriting & Brand Voice 

21:45 - 34:55 BCorp, GAME Program, & Communicating Sustainability

35:00 - 39:17 Staying in Tune with Pop Culture 

39:20 - 46:00 Influencer Culture 

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Langston Galloway, Founder & CEO of Ethics The Brand, to discuss his career in the NBA and his work beyond the basketball court.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:00 - 01:30 Introducing Langston Galloway 
01:33 - 05:12 Galloway's Path 
05:17 - 07:46 Galloway's Sneaker Journey 
07:55 - 16:00 Not Being Drafted 
16:08 - 20:52 Signing With The New Orleans Pelicans 
20:58 - 24:46 Langston's Brand On Social Media 
24:51 - 29:47 Sneaker Drops 
29:52 - 40:22 Langston's Shoe- Ethics Brand 

In episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Donnie Williams, EVP and CDO of Horizon Media to discuss trends and how Horizon plans to stay at the forefront of the industry.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

00:00 - 13:00 Who is Horizon Media & Donnie’s Role

13:35 - 23:13 Innovation & Trends 

24:00 - 32:27 Innovation in a multitude of ways 

39:17 - 45:51 Chat GBT and AI

46:50 - 53:00 Bridging the gap between virtual and real world 

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

00:00 - 1:48 Meet Jim Wilson 

1:49 - 9:00 Experience with Video Game Creation 

13:35 - 17:10 Leveraging Skills from Video Games to OOH 

18:11 - 23:19 Pivot to OOH 

23:23 - 36:00 Omnichannel Space, OOH Education, & Local Advertising 

38:33 - 43:52 OOH Industry in the Future 

In episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Willey, Founder and CEO of Wet Cement, to discuss her journey with empowering women and advancing gender equity in the workplace. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown 

00:00 - 3:48 Meet Jennifer 
3:58 - 6:23 The “Why” behind Wet Cement 
 9:00 - 15:47 Unconscious Biases/ Conscious Inclusion
16:00 - 20:03 Tokenism
20:55 - 26:14 Advice for Women in the Industry
26:18 - 34:17 Advice for Men in the Industry 
34:25 - 41:33 Career vs. Family

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com


00:00 - 04:43 Introducing Harry Kargman 
04:38 - 14:33  What Kargo Does 
14:41 - 23:23 Kargo Ads & Impressions 
23:28 - 29:50 Creative Composer 
29:56 - 34:43 Ads During COVID
34:47 - 37:00 Online Video & Connected TV Strategy 
37:07 - 40:24 Foundationally Stable 
40:27 - 46:47 Looking Back 20 years
46:36 - 47:46 Kargo's Growth Towards The Future 

To kick off episode 1 of this season’s Digital and Dirt Podcast, Ian welcomes Lamar SVP of Technology and Innovation, Sukhvinder Singh, to discuss his role internally and the power of data and technology. To learn more about this episode check out out Lamar’s blog linked here - Programmatic.lamar.com 

00:00 - 3:58 Meet Sukhvinder 

4:40 - 8:57 Data Principles & Strategies 

9:00 - 31:08 Innovation, Demand, Data & Technology

31:33 - 36:11 Internal Effort at Lamar

36:12 - 39:18 Cybersecurity Strategy

Thank you for listening to the third season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com

00:00 - 0:53 End of Season Three/Thank You
0:55 - 02:49 Lookback 

In episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company is leveraging advertising technology as a tool to better communicate with guests. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com


00:00 - 1:43 Introducing Elizabeth 
01:52 - 03:17 Non Intrusive 
03:24 - 05:30 Favorite Sneaker & Plant Enthusiast 
05:34 - 09:08 Mentors & Growth 
10:05 - 11:19 Where Travel Is Now 
11:27 - 13:08 What It's Like Being a Part of a Big Company- Marriot 
13:12 - 14:15 Digital Screens 
14:18 - 15:48 Elizabeth's Role 
15:50 - 20:47 Roadtrip & The Journey 
21:00 - 21:54 The Uniqueness of Marriot 
22:01 - 22:50 Something For Everyone 
22:54 - 26:25 What Elizabeth Is Most Proud Of 
26:28 - 28:07 Marriot's 2023 Focus 
28:12 - Opportunity of OOH 
28:51 -30:50  What Excites You Most? 
30:58 - 32:07 Flying 
32:10 - 35:02 Three Must Visit Marriot Properties 

Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2022 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2023 will bring.
- Ian, Shirley, Claire & Alex

To learn more about this episode check out Lamar’s blog linked here!

00:00 - 01:05 Intro
01:08 - 03:05 Favorite Campaign? 
03:11 - 04:07 What Are You Looking Forward To Most? 
04:11 - 05:14 Favorite/Most Memorable Holiday Campaign 
05:19 - 06:22 Favorite Holiday Treat
06:31 - 07:32 Favorite Holiday Movie 
07:37 - 08:44 Christmas List 
08:48 - 09:42 Top 2 Christmas Songs 
09:51 - 10:47 We Appreciate You! 

In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com
00:00 - 6:30 Generational Kinetics
6:45 - 12:00 Generational Defining Moments
12:01 - 15:45 Millennials (Split of the generation)
15:46 - 20:00 Gen Z & their impact on advertising

In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:00 - 3:35 Meet Paul
3:35 - 8:23 Travels & Adventures
8:24 - 16:35 Founding Canvas Worldwide
16:35 - 20:22 Challenging the Comfortable 
20:23 - 37:16 Data, Creativity & Storytelling
37:17 - 41:09 OOH & The OBIE Awards

In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:00 - 2:24 Meet John
2:25 - 5:27 Ping-Pong Pro
5:27 - 8:33 Career Start 
8:33 - 23:21 Beginning ADstruc
23:21 - 36:03 Pivot to Project X
36:03 - 45:09 Brands' Relationship with OOH
45:09 - 50:10 Valuing the Medium

In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:00 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 -  24:51 Music Journey 
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding

In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
08:00 - Jonathan Gudai  CEO of Adomni and Shoutable
15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
32:54 - Paul Woolmington CEO at Canvas Worldwide
45:30 - Kathleen Hall Chief Brand Officer at Microsoft
52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL

In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:00 - 2:28 Meet Bee
2:29 - 18:25 Impact of Cohesive Branding
18:26 - 36:44 Diversity and Authenticity in Branding
36:45 - 40:45 Advice for the Future

In episode 8 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Ryan McPhail, Entertainment Partnerships at Pinterest, to discuss his path from Out of Home to Pinterest and his passions outside of Pinterest which include entertainment, restaurants, and Porsches. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:00 - 6:01 All things Cars
6:02 - 10:26 Dyslexia
10:27 - 15:40 OOH Career
15:41 - 20:22 Starting at Pinterest
22:39 - 25:04 Doom Scrolling
25:05 - 26:55 Entertainment at Pinterest
26:56 - 35:01 Entrepreneurship
35:02 - 38:30 Future Projects

In episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 6:49 Over the Rhine 
6:50 - 16:10 Empower/ Mary Beth
16:11 -  22:22 Building trust & values
22:23 - 31:27 Educating the brands

In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

00:00 - 3:52 Rushtok/Tiktok Subcultures
4:45 -14:52 Her Career/Obviously
14:53- 20:15 The Creator Economy
20:30- 23:40 Relationship between Creator & Brand
23:41- 30:56 Technology/Media
31:00 - 34:40 Brand Journey
35:15- 37:43 Converse Tiktok Case Study

In episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

00:00 - 2:03 Meet Brian
2:04 - 8:04 Career Path
8:05 - 10:00 Brian's Family/Upbringing 
10:01 - 12:44 Gameshow Career
12:50 - 14:50 Backstage at the Grammys
14:51 - 27:47 Who is Quan?
27:48 - 31:39 Networking & Relationships
31:40 - 34:40 Selling OOH
34:45 - 39:38 How to Approach Quan

In episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

00:00 - 1:14 Introducing Rosie
1:15 - 3:24 Work from Home Transition 
3:25 - 8:57 Being a Working Mom
8:58 - 17:06 WFH/Work-Family Balance
17:07 - 22:16 From Executive Assistant to CRO
22:17 - 24:55 Who is GroundTruth
24:56 - 34:00 Meaningful Data/Data Confidence
34:00 - 39:05 Omnichannel Value

In episode 3 of this season’s Digital and Dirt podcast, Adam Morgan, Executive Creative Director at Adobe, joins Ian Dallimore to discuss his views on strategic creative processes and how brands can overcome fear to push the limits of their creative boundaries.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - Programmatic.lamar.com

00:00 - 5:00 Hobbies/Rock Climbing
5:25 - 8:15 Creative Mindset
9:40 - 15:22 3 Types of Strategies
16:26 - 23:52 Creative Leadership
24:24 - 27:00 Understanding Data to Better Define Emotion
27:50 - 31:13 The Golden Age of Creativity
32:22 - 35:49 AI Machine Learning

In episode 2 of this season’s Digital and Dirt podcast, Jill Schnitt, President of Outdoor Media Group joins Ian Dallimore to discuss the skills needed for modern leadership and the importance of welcoming young talent and new ideas.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 5:40 Intro to OMG
5:41 - 11:35 Jill’s Professional Timeline
11:36 - 13:15 Jill’s Personal and Family Background
13:17 - 22:40 Key to Successful Leadership
24:50 - 27:15 The Importance of Mentorship
27:17 - 29:20 Female Representation In and Outside the Workplace
29:43 - 34:55 How to Handle Adversity as a Modern-Day Leader
34:57 - 36:30 Paths to Success & Educating Yourself  for Better Leader

In episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 7:50 Journey to Lamar
7:50 - 10:10 What is a REIT
10:10 - 15:16 CFO Priorities & Pandemic Response
15:16 - 19:40 Acquisitions & Technology   
19:40 - 29:55 Journey to Success Through Education
29:55 - 33:50 The Opportunity of Exposure
33:50 - 36:35 College Experience 
36:35 - 41:12 Diversifying the Advertising Industry

Thank you for listening to the second season of  "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon! 

00:00 - 00:47 Answering Your Questions With Claire Lakvold
00:49 - 02:13 Ian's Fun Facts 
02:16 - 06:50 What Has Ian Learned? 
06:52 - 09:52 Networking Advice 
09:57 - 11:20 Next Form of Advertising 
11:28 - 11:55 What Is Your Coffee Order?
11:57 - 12:51 Thanks/Outro

In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 4:14 Sophie's Whiskey Portfolio
4:15 - 7:07 Community Driven Marketing 
7:30 - 12:20 Importance of Understanding Brands
12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)
17:30 - 21:24 Thoughtful & Authentic Advertising 
21:25 -  23:35 Crown Royal OOH Campaign 
23:50 - 29:16 Hyper-Local OOH Campaigns
29:17 - 34:26 Inspiring Creativity & Making a Positive Impact 

In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 7:09 Stephens journey
7:43 - 11:42 Soultion of goodr
11:43 - 16:42 Culture & creativity
16:43 - 17:48 Favorite glasses
17:50 - 19:23 Glasses naming process
19:24 - 20:52 Growing the brand
20:53 - 22:53 Collaborations
22:54 - 24:55  Brand activations
24:56 - 27:00 Stephens Job
27:01 - 39:10 Importance of culture
39:11 - 44:30 Lamar x goodr OOH campaign 

In episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 3:06 Space Jam set
3:07 - 10:35 His Journey
10:36 - 17:11 History of Adomni
12:12 - 19:26 Adomni's Mission
19:37 - 27:34 Important Campaigns
27:35 - 34:44 Shoutable
34:45 - 37:18 The Chainsmokers

In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:29 – 6:25 Natrian Maxwell GM Emerging Channels, The Trade Desk
6:29 – 11:00 Dylan Mabin EVP Operations/Acting President, Geopath
11:03 – 25:09 Rick Robinson Chief Creative Officer in Residence, OAAA
25:14 – 32:06 Anthony Torrieri Senior Vice President Associate Director, MRC
32:08 – 35:08 Dee C. Marshall Diverse and Engaged, CEO
35:11 – 40:17 Anna Bager President & CEO, OAAA

In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 – 12:14 Dr. Sian Proctor First Black Civilian Astronaut on Inspiration4; First Black Female Pilot of a Spacecraft
12:16 – 20:51  Candice Simons Co-Chair, OOH UNITED | President + CEO, Brooklyn Outdoor
20:53 – 26:53 Marc Fenty Co-Chair, OOH UNITED | SVP, OOH, Horizon Media
26:56 – 30:04 Rishad Tobaccowala Author. Advisor. Former Chief Strategist Publicis Groupe
30:09 – 39:58 Peter Chun SVP Global Head of Parterships & Growth, VaynerMedia
40:01 – 47:08 Chris Olsen President, US, Rapport
47:12 – 56:09 Vincent Letang EVP Global Market Intelligence, MAGNA (IPG Mediabrands)
56:11 – 59:56 Loreen Babcock Senior Vice President and Chief Marketing Officer, Montefiore Medical Center

In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 8:09 Media Village (Mad Men)
8:10 - 9:54 Cutting through the clutter
9:55 - 15:10 Media Diversity
15:11 - 23:39 Evolution of Advertising (Metaverse)
23:40 - 28:48 Retail Media
28:49 - 32:52 The Future of Men

In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 9:10 His journey
9:11 - 13:44 Being mentally present
13:45 - 18:22 Entrepreneurship
18:23 - 22:00 F-45
22:01 - 26:04 Cards & Culture
26:05 - 36:05 NIL
36:06 - 48:14 NFTs

In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 7:00 Pivoting during Covid
7:01 - 13:13 Her Journey
13:14 - 15:27 "People first" Leadership
15:28 - 19:20 Sustainability
19:21 - 33:00 Transformation & Talent

In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 -  4:19 His journey
4:20 - 8:55 Emerging Channels at The Trade Desk
8:56 - 13:34 Gaming
13:35 - 15:38 Why DOOH?
15:38 - 23:31 OOH Education
23:50 - 28:36 Optimization
29:02 - 32:40 Staying focused
32:41 - 37:20 Mental toughness in the workplace

In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 12:33 How Craig got Started
12:40 - 21:06 Accretive Outcome Analytics
21:22 - 23:20 How to have the 1-to-1 Convo
23:28 - 28:53 IOS14
28:54 - 33:34 How Measurement Leads to More spending
33:35 - 39:05 Realtime Optimization

In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing.  Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 4:17 Meet Matthew & Kristin
4:18 - 8:30 Forbes 30 Under 30
8:32 - 11:45 Creative Partnership
11:46 - 16:43 Personal Creative Projects
16:44 - 27:20 New-age Social Media Usage
27:21 - 35:34 Influencer Partnerships/"The Charli"
35:40 - 38:02 Emerging Mediums
38:03 - 42:07 OOH Campaigns & Education

 In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 4:50 Firehouse Agency
5:15 - 7:37 Strategy & Creative
7:38 - 10:30 Small is the new big
10:51 - 14:37 Becoming part of The Machine
14:52 - 19:13 The creative process
19:30 - 26:58 Data usage & the omnichannel approach
27:05 - 30:36 Stripes
31:05 - 34:36 Educating yourself on a new medium
35:20 - 40:00 Automation

In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 3:36 Being a pizza boy & working at Lamar
3:37-9:05 RPM
9:06 - 13:54 The employees
14:11 - 20:06 Staying Relevant
20:30 - 31:56 The Importance of advertising
33:00 - 37:22 Innovation

In episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, have led him on his current career path. Lastly, Sam and Ian discuss a few brands that have used MilkMoney for hugely successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 9:18 His Journey
9:20 - 16:23 House of Hype
16:48 - 27:39 Why did you leave?
27:48 - 33:50 About Milk Money
33:56 - 44:45 Campaign Highlights

In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB.  Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of.  Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

00:00 - 3:52 Intro to OOH/Modeling Career
3:53 - 7:16 Arteriovenous Malformation
7:17 - 10:30 Changed Life Perspective
10:40 - 17:18 Career Breakdown
17:24 - 19:50 Who is COMMB
19:51 - 23:52 OOH in CAN vs USA
23:53 - 32:04 Handling challenges in OOH
32:05 - 34:30 Looking to the Future

In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA.  Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

00:00 - 7:43 Early Career
7:46 - 11:33 Sculpting
16:18 - 25:34 Educating the creative world
27:55 - 29:25 Approach to always saying yes
30:00 - 35:40 Evolution of the OOH space
35:41 - 38:01 Using data to make informed creative decisions
38:36 - 46:33 OOH screens make a community
47:55 - 49:52 Digital age and the future of "community"

Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them!

Learn more by visiting programmatic.lamar.com!


00:00 - 00:51 Introducing John Pogachar 
01:02 - 04:03 The Movement 
04:09 - 05:37 Vision Coming To Life/Working With Lamar
05:44 - 06:07 Message Evolving
06:16 - 08:11 Billboard Impact 
08:17 - 08:49 Amplification OOH
08:51 - 09:16 The "Why?" Behind The Billboard 
09:17 - 10:02 Love Yourself More! 
10:04 - 11:22 How Can People Help? 

In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

00:00 - 8:06 Career Timeline
8:07 - 20:05 What makes Lamar Special
20:09 - 24:12 The Importance of Family
24:28 - 29:30 Persevering during COVID-19
29:30 - 33:10 The Golden Age of Advertising
33:35 - 37:52 What's Next?

Thank you for listening to the integral season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com


00:00 - 2:37 Looking Back 
2:42 - 2:50 Looking Forward to Next Season
2:52 - 3:05 Thanks For Listening

In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences. 

0:00 - 18:22 Values of leadership
18:23 - 24:22 Predict
24:23 - 31:17 Pivot
31:20 - 36:47 Adapt
36:52 - 43:26 Change

Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer. 
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring.
- Ian, Shirley & Claire

00:00 - 01:00 Intro 
01:07 - 02:11 Favorite Campaign 
02:15 - 04:03 Looking Forward Into 2022
04:06 - 0:4:55 Most Memorable Holiday Campaign 
05:00 -05:57 Favorite Holiday Film 
06:01 - 06:34 Outro

In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.

00:00 - 2:09 Introducing Barry Frey 
2:24 - 11:17 Starting in DOOH
11:21 - 11:45 NBA.com 
11:50 - 12:32 Lamar 20 Years of DOOH
12:57 - 14:06 Sci-Fi Channels
14:30 - 22:24 Challenges Barry faced 
12:42 - 28:44 Education on Technology
28:55 - 34:38 Authenticity 
34:43 - 36:21 Fridge Surfing
36:31 - 38:19 Summit 
38:23 - 40:38 Be More Like Barry 

In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities. 

00:00 - 7:32 Career path
7:42 - 10:50 OAAA
10:50-  21:15 The importance of OOH
21:53 - 35:17 Apple's privacy update
35:17 - 42:05 The future of OOH

In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future. 

00:00 - 7:18 Roey's career
8:09 - 10:36 What is the Metaverse
10:55 - 26:24 All things Metaverse
26:45 - 43:41 Advertising in the Metaverse

In this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming New York Ad Club.

00:00 - 10:01 Early Career & Success
10:14 - 12:33  Role at OMnet
12:51 - 22:32 How Brands Use OOH
22:57 - 41:19 Importance of a Strong Media Mix
41:47 - 44:18 New York Ad Club

The Advertising Club of New York - Dec 9th Event
Sign-up Virtually Here: https://www.theadvertisingclub.org/out-of-home-now-live/

In this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some of the research she’s been conducting as a Doctoral Candidate. 

00:00 - 7:32 Stephanie's Early Career
7:34 -15:49 Creating Opportunity
15:51 - 18:59 Global Head of DOOH at Yahoo
19:01 - 36:52 Importance of Omnichannel and DOOH
36:55 - 41:03 Doctoral Research

In part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online video sales school helped Lamar transition during the pandemic. Finally, Tommy reflects on the biggest changes he’s seen in the industry over the years. 

00:00 - 08:28 Lamar Sales School
09:19 - 12:34 Developing Sales Techniques
12:36 - 20:27 Evolution of Advertising
20:31 - 25:16 Sales Response to Covid-19
25:35 - 28:16 Biggest Challenges

In this part 1 of a special 2 episode series of Digital & Dirt, host Ian Dallimore speaks with Tommy Teepell, former CMO of Lamar. They begin by discussing Ian’s brief reality TV career on Temptation Island and how Tommy helped begin Ian’s career at Lamar. Tommy and Ian then dive into Tommy’s path at Lamar, starting as working as an accountant, to working in sales for Xerox, to eventually leading sales schools for IBM where he was recruited to work for Lamar. Tommy discusses his time spent leading the IOA (Institute of Outdoor Advertising) and reflects on the importance of building relationships. Lastly, Tommy looks back on a few major events that happened throughout his career, such as – the ban of cigarette advertising and Lamar going public. 

Ian's Early Career: 1:18-8:35
Tommy's Career Path: 8:45-23:35
Tommy at Lamar: 23:42-28:01
Building Relationships: 28:02-31:28
Major Events: 31:32-36:50

In this episode of Digital & Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space. 

00:00 - 3:30 Early Career
8:58 - 11:24 Titan
17:24 - 22:29 LinkNYC
22:58 - 32:19 Place Exchange

In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar’s internal network operating center and internal maintenance teams who play a key role in Lamar’s Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar’s inventory. 

00:00 - 10:57 The Idea of DOOH
11:47 - 23:43 Evolving and Challenges
24:10 - 26:27 The NOC
27:41 - 30:21 Competition
30:46 - 36:42 The Future of the Industry

In this episode of Digital & Dirt, host Ian Dallimore speaks with Kelly Peppers, CEO of Colossal Media. They begin by discussing Kelly’s career path and insightful advice for creating a successful career, specifically when it comes to female leadership and Kelly’s advice for young women. They then move on to discuss the history of Colossal Media, a creative company specializing in hand-painted advertising. Ian and Kelly review several campaigns and projects created by Colossal. And finally, they talk about the challenges Colossal has faced, how they were handled and what the future holds for Colossal.

00:00 - 9:48 Career Path & Advice
9:56 - 14:01 History of Colossal
14:08 - 17:38 Evolving/Beyond Advertising
18:33 - 29:14 Overcoming Challenges
29:21 - 31:33 Future of Colossal

Colossal Campaigns:
Snickers
Stella Artois
Freeform
Banksy
Scholastic
The Gucci Wall NYC
Colossal Book

In this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.

00:00 - 8:38 Beginning Grand Visual
8:58 - 13:32 Dynamic Campaigns
13:46 - 18:11 Interactive Campaigns
18:31 - 28:22 Favorite Grand Visual Campaigns
28:53 - 33:55 Pros, Cons & Challenges with OOH
34:04 - 35:49 Future of Out of Home

Google Maps USA :
Campaign
Vimeo

Google Play Music:
Campaign
Vimeo

O2 (Bubl):
Campaign
Vimeo

My Disney Side (Shadow):
Campaign
Vimeo

Lynx - Angel Ambush:
Campaign
Vimeo 

Pepsi Max
Campaign
Vimeo

Ted Lasso Apple TV+ 

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

In this episode of Digital & Dirt, host Ian Dallimore speaks with Mikhail Damiani, CEO and Co-founder of Blue Bite. They start by reviewing Mikhail’s unique career path from investment banking to an advertising start-up. They then move on to discuss all things Blue Bite, from where the original idea come from, to tech complications with Bluetooth, all leading the company to where it is today. Ian and Mikhail examine a few of the many successful digital experiences Blue Bite has created using technologies like NFC, QR and geofencing. Mikhail provides insight on how powerful and beneficial it is to add digital experiences to products of all types. Lastly, they discuss what they think the future holds for Blue Bite and Out of Home. 

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

00:00 - 00:47 Introducing Mikhail Damiani 
00:50 - 10:07 How Mikhail Got Started 
10:10 - 16:38 Mobile with OOH
16:40 - 22:00 QR Codes
22:12 - 35:40 Interacting with Products
35:52 - 45:12 Deeper Into Collectables 
45:21 - 48:14 Thanking Mikhail and His New Podcast

In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.

00:00 – 8:48 Creating Invite Media
8:50 – 10:00 Selling to Google
0:18 - 17:54 Starting Vistar Media
17:54 - 27:30 Start-up Struggles & Successful Practices
27:30 – 35:25 Company Culture
35:25 - 37:33 Michael's Motivation
37:50 - 42:10 Future for Programmatic Out of Home

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

In the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may affect Out of Home Advertising.

00:00 - 5:40 Career Background
5:40 – 14:40 Lamar Career Evolution
14:43 – 21:30 Lamar Culture
22:34 – 27:22 Lamar Investments
28:00 – 41:40 Future of OOH

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

Welcome to "Digital & Dirt" – Lamar’s new podcast focusing on Out of Home and innovation. In this short introductory episode, host Ian Dallimore briefly covers what the podcast is about and introduces a few guests from future episodes. 

Learn more about Lamar Advertising at lamar.com

00:00 - 00:16 Welcome to Digital & Dirt
00:18 - 00:43 Who/What is Lamar?
00:44 - 01:55 What To Expect on This Podcast
01:57 - 02:20 Programmatic and Technology in OOH
02:23 - 02:43 What You'll Hear 
02: 48 - 03:25 Introducing Guests 
03:30 - 03:47 Where To Listen