The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Is Your Sales Prevention Dept Hard at Work?

Wed, 12 Nov 2025 09:00:00 -0500

Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them?

The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business.

From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. If you want to make it easier for customers to say yes, this is a must-listen.

Get the Free Sales Prevention Checklist:
Discover the top ways businesses unknowingly block their own sales—and how to fix them.
➤ Download the checklist here

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When Sales Are Slow, Don’t Cut Prices. Do This Instead

Wed, 05 Nov 2025 08:00:00 -0500

Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever.

In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable, but almost always the wrong move. Discounting not only trains your buyers to wait for a deal—it erodes your brand and drags you straight into commodity pricing hell.

How to Leverage Costco’s $130M Irresistible Offer in Your Marketing

Wed, 29 Oct 2025 10:00:00 -0400

What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common?

They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines.

In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs).

A Simple Strategy To Land Your Very Best Buyers

Wed, 22 Oct 2025 06:00:00 -0400

Most companies waste years marketing to the masses before eventually realizing that just a few dream clients can change everything.

In this episode, I share the faster path — how to identify your Dream 100 and reach them using a simple, old-school direct mail strategy that still outperforms every digital tactic today with no spam and no funnels.

How to Create Customers for Life: Ritz-Carlton Style

Wed, 15 Oct 2025 06:00:00 -0400

What do a 200-pound tuna, a forgotten stuffed giraffe, and a pair of designer pantyhose have in common?

They’re all proof that legendary brands don’t just serve customers — they create loyalty for life.

In this episode, you’ll learn how to build that same kind of magic into your business — by creating moments and stories your customers will never forget.

The Curse of Free Water & Why Great Sales People Never Beg

Wed, 08 Oct 2025 06:00:00 -0400

That “free water” offer? It came with a $15,000 sales pitch.

In this episode, we unpack why desperate selling kills trust and how smart brands make buyers chase them instead.

Why Marketing is Just Like Dating

Wed, 01 Oct 2025 06:00:00 -0400

Ever been on a date so bad it was unforgettable?

In this episode, I share the Bumble disaster that turned into a masterclass in marketing and the three lessons every brand needs to hear.

How to Mine the Diamonds in Your Own Back Yard

Wed, 24 Sep 2025 06:00:00 -0400

Everyone’s chasing the next big thing — crypto, AI, the latest fad. But the real fortune? It’s usually sitting right under your nose.

In this episode, you’ll learn how to mine the hidden assets in your business and turn overlooked strengths into unstoppable growth.

The Coke Bottle That Changed Everything (Generic Brands, Rest in Peace)

Wed, 17 Sep 2025 06:00:00 -0400

What made Coke’s “Share a Coke” campaign so powerful?

It wasn’t just names on bottles. It was a masterclass in hyper-personalization.

In this episode, discover why generic branding is dead, what today’s consumers really expect, and how to make your brand the one people pick up, keep, and share.

The VW Hippie Bus and a Colossal Corporate Mistake

Wed, 10 Sep 2025 06:00:00 -0400

What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common?

Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every business needs to hear before launching anything.

Because when you forget who you’re building for, you don’t just lose sales…
You lose the soul of the brand.

The Porsche Strategy

Wed, 03 Sep 2025 06:00:00 -0400

What do Porsche, Ferrari, and Lamborghini all have in common? They don’t discount, they don’t flood the market, and they don’t complicate their offers.

Instead, they simplify, focus, and protect their brands.

In this episode, you’ll discover why chasing “more” could be costing your business profits and how scaling back might actually be your fastest path to growth.

Old School Sales is Dead. Here's what's much better.

Wed, 27 Aug 2025 08:00:00 -0400

Sales team doubled. Revenue flat.

If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine that actually drives the deals.

How to Build a Growth Engine that Sells While You Sleep

Wed, 20 Aug 2025 08:00:00 -0400

Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results.

This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling - quietly, systematically, exponentially, without burning out your team or adding more headcount.

Why an Extraordinary Brand is Your Best Weapon in an AI World

Wed, 13 Aug 2025 06:00:00 -0400

AI is the great equalizer - until it isn’t.

If everyone’s using the same tools, what’s left to make your business unforgettable? This episode reveals why your brand is the last true differentiator and the most important weapon in the AI arms race.

How to Build a Billion Dollar Brand in 6 Years

Wed, 06 Aug 2025 07:00:00 -0400

Most brands try to please everyone and end up not meaning much to anyone. Liquid Death made people mad - and made a fortune doing it.

This episode unpacks how to build a brand people either love or hate, and why that’s exactly the point.

The Innovation Formula

Wed, 30 Jul 2025 06:00:00 -0400

Ideas don’t win. Execution does.

This episode gives you the 9-step shortcut we use with clients to turn hand-wringing into high-converting launches - without wasting six months in the “what if” zone.

Why SEO is Dead & How to Get Found By AI Search Instead

Wed, 23 Jul 2025 16:00:00 -0400

Still optimizing for Google? You're already behind. AI now decides who gets found (and who disappears). In this episode, you’ll learn how to future-proof your business and become the brand AI search engines love to recommend.

What Bezos Gets Right That Most Marketers Get Wrong

Wed, 16 Jul 2025 14:00:00 -0400

Some brands get bought. Others get worshiped.

If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)

How to Become the Most Loved Brand in Your Industry

Wed, 09 Jul 2025 15:00:00 -0400

Some brands get bought. Others get worshiped.

If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)

Busting the Complacency Trap

Wed, 25 Jun 2025 17:00:00 -0400

You're crushing it — clients are happy, money is flowing…perfect time to take your foot off the gas, right?

Wrong!

This episode shows how complacency sneaks in—and how to Amazon-proof your success before it eats itself.

How to Stay Sane & Focused in Crazy Times

Wed, 18 Jun 2025 11:00:00 -0400

Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal.

This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight when it feels like the world’s on fire (thank you media circus). If you're feeling overwhelmed or wondering where the next hits are going to come from, take a listen to this - it just might help.

The 9 Global Branding Faceplants & How to Avoid Them

Wed, 14 May 2025 12:00:00 -0400

Taking your brand international? Tread carefully.

In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one.

Whether you’re expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with intention, and make your brand land like a legend - wherever it goes.

What a $499,000 Purse Can Teach You About Marketing to the Affluent

Wed, 07 May 2025 07:00:00 -0400

Imagine being told you can’t buy something—even if you have the money. That’s the magic of the Birkin bag, Hermes’ masterclass in luxury marketing. No ads, no discounts—just pure exclusivity.

But here’s the twist: the same strategy that makes a handbag a status symbol can be applied to your business.

In this episode, we break down how to create demand, position your brand as a destination, and market in a way that attracts only the best clients.

The Wildcard Ad Strategy

Wed, 30 Apr 2025 07:00:00 -0400

The most polished, high-production ads don’t always win.

Sometimes, the weird, offbeat, or unexpected ones steal the show. Case in point: the ad that shouldn’t have worked—but outperformed everything else.

In this episode, we unpack why the Wildcard Strategy—breaking a few marketing “rules” on purpose—can give your brand an instant edge. If you’ve been playing it safe, this might be the shake-up your strategy needs.

The Patagonia Billion Dollar Success Story

Mon, 28 Apr 2025 14:00:00 -0400

Most brands do everything they can to sell more.

Patagonia built a billion-dollar empire by telling customers to buy less. From its “Don’t Buy This Jacket” campaign to its radical transparency, Patagonia flipped the script on marketing and became the most trusted brand in America. So what can your business learn from their strategy? I

n this episode, we unpack the bold branding moves that turned Patagonia into a movement—and how you can apply the same principles to build a fiercely loyal customer base.

How to Avoid Jaguar's Colossal Branding Mistake

Wed, 16 Apr 2025 09:00:00 -0400

Rebranding is one of the most powerful ways to reposition your business, elevate perception, and drive higher profits—but only when done strategically.

Jaguar’s recent rebrand set out to reinvigorate and modernize their legacy brand and push it into the ultra-luxury category, yet the execution left many loyal customers horrified and confused.

In this episode, we unpack what went wrong, the critical elements of a successful rebrand, and how to ensure your own brand transformation is a slam dunk and not a head-scratcher. If you’re considering a brand refresh, this is your roadmap to making sure your rebrand is not just bold, but brilliantly executed.

Here's to Kobe Bryant

Wed, 09 Apr 2025 13:00:00 -0400

Kobe Bryant wasn’t just a basketball legend—he was a master of mindset, discipline, and pushing past limits. His leadership wasn’t about pleasing people; it was about demanding greatness.

In this episode, we take a look at Kobe’s most powerful lessons on success, resilience, and thinking bigger, from his brutal honesty about failure to the “GOAT mountain” he climbed to learn from the best.

If you’ve ever needed a shot of motivation (or a swift kick to step up your game), this one’s for you.

Ready for more Kobe inspiration?

In Kobe’s honor, Nike have dubbed it the year of the Mamba and they made this great video called “Have a Hard Year." Check out that video HERE.

And as Kobe once said, “Everything negative — pressure, challenges — is all an opportunity for me to rise.” Watch this second video HERE any time you need to reset, refocus, and rise.

Is Your Sales Prevention Dept Hard at Work?

Wed, 02 Apr 2025 07:00:00 -0400

Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them?

The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business.

Get the Free Sales Prevention Checklist:
Discover the top ways businesses unknowingly block their own sales—and how to fix them.
➤ Download the checklist here

How to Craft Luxury B2B Experiences that Sell Themselves

Wed, 26 Mar 2025 07:00:00 -0400

What if your business felt irreplaceable?

The kind of brand that makes clients feel like VIPs before they even sign on the dotted line?

In this episode, we break down how luxury brands—both B2C and B2B—create seamless, high-status experiences that make customers chase them. From a financial firm that landed a $50M deal with a single “gift” to a consulting company that turned exclusivity into billions in contracts, we reveal real-world strategies that can transform your business.

Want clients who can’t wait to work with you? See how these companies did it (and you can too).

How Lemonade Made Insurance Cool

Wed, 19 Mar 2025 07:00:00 -0400

Insurance—boring, frustrating, and full of red tape, right?

Not anymore.

In this episode, we dive into how Lemonade turned the insurance industry on its head, ditching the archaic rule book and creating a brand people actually love.

From AI-powered instant claims to a business model that wants to pay you instead of fight you, Lemonade has rewritten the game. But what can you learn from their disruption?

Whether you’re in insurance or any industry, these lessons will make you rethink how you do business. Tune in to find out how to turn a dull, outdated market into something fresh, fast, and impossible to ignore

AI and the Sales Revolution

Wed, 12 Mar 2025 07:00:00 -0400

What if your sales team didn’t have to chase leads but only closed pre-qualified deals?

This episode explores how AI is transforming sales by turning marketing into your greatest asset. Learn about the tools and strategies revolutionizing the way businesses scale smarter.

The Art of Exclusivity

Wed, 05 Mar 2025 07:00:00 -0500

What do Hermès, Rolls-Royce, and AmEx have in common?

Exclusivity.

In this episode, we uncover the art of making your brand irresistible to affluent buyers through scarcity, experience, and gatekeeping. If you want to sell without selling, don’t miss this.

The Five Warning Signs It’s Time for a Brand Transformation

Wed, 26 Feb 2025 07:00:00 -0500

When was the last time your brand had a refresh?

If it’s blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reignite desire and stand out in a crowded market.

Cracking the Code on Attracting More Affluent Buyers to Your Brand

Wed, 19 Feb 2025 07:00:00 -0500

Affluent buyers don’t just buy products—they buy into legacies.

Discover how to build a power brand that radiates trust, exclusivity, and aspiration. With real-world examples and private client insights, this episode shows you how to stand out in the luxury market.

How to Get Super Bowl-Level Buzz Without the $7 Million Price Tag

Wed, 05 Feb 2025 07:00:00 -0500

Think you need millions for a blockbuster ad campaign? Think again.

From emotional storytelling to guerrilla marketing genius, this episode breaks down how to create buzz-worthy campaigns that deliver results—without breaking the bank.

A Little Known Secret of Marketing to the Affluent

Wed, 29 Jan 2025 07:00:00 -0500

What’s the difference between selling a product and creating a luxury experience?

Perception.

Join us as we uncover how to reposition your brand, elevate client experiences, and command premium pricing—all while connecting with the affluent audience.

3 Smart Pricing Strategies to Win More Clients Without Discounting

Wed, 22 Jan 2025 09:00:00 -0500

Are you leaving money on the table?

This episode reveals three powerful pricing strategies to maximize profits and attract more clients. From "true value" pricing to micro-strategies that break buyer resistance, learn how to make your pricing a competitive advantage.

Hello Hare: Why Disruption Is Your Fast Track to Success

Wed, 15 Jan 2025 07:00:00 -0500

Discover why being a hare in business—fast, bold, and innovative—is your secret weapon. In this episode, we explore how to stand out, disrupt the market, and turn incremental growth into exponential success. Ready to leave the tortoises behind? Tune in for actionable insights and inspiring stories.

#153 How to Double Your Referral Rate (The Happy Customer Factory)

Wed, 25 Dec 2024 07:00:00 -0500

How can you double your referral rate and turn happy clients into loyal ambassadors for your brand? In this episode, we break down innovative strategies to ramp up referrals—from offering tangible rewards and exclusive perks to timing your referral asks perfectly. We explore examples like Dropbox’s clever storage incentives, Tesla’s VIP treatment, and Harry’s pre-launch buzz to show how these tactics work in real life. Plus, learn how gamifying referrals or creating brand ambassador programs can transform your top clients into your best marketers. Referrals are more than just asking—they’re about making clients excited to spread the word. Tune in to discover how to build a “happy client factory” that keeps the referrals flowing.

#152 What's Your Brand Worth (and How to Value It)

Wed, 18 Dec 2024 07:00:00 -0500

Ever wondered why some brands command attention and higher prices, even when their products aren't much different from the competition? It all comes down to brand value—your business’s hidden superpower that elevates its worth, loyalty, and market impact. In this episode, we unpack how to measure your brand’s value using methods like the Income Approach (think Disney-level licensing power), Market Approach (think iconic acquisitions like Blue Bottle Coffee), and Brand Equity (what customers truly feel about you). We’ll also dive into why brand-building is one of the smartest investments you can make, from allowing premium pricing and fostering loyalty to enhancing market share and attracting investors. Whether you're aiming to scale or setting up for a future sale, understanding and building your brand’s worth isn’t just a nice-to-have—it’s your path to long-term success and industry influence. Ready to take your brand to new heights? Let’s get started!

#151 Don’t Make the Snoop Dogg’s $81 Million Viral Marketing Mistake

Wed, 11 Dec 2024 07:00:00 -0500

What happens when a brand gets millions of social media hits but fails to make a single sale? This episode dives into the infamous Snoop Dogg x Solo Stove campaign that went viral for all the wrong reasons. While their collaboration hit big numbers online, it completely missed the mark with the actual target market. Discover the costly lesson here: why having a rock-solid marketing strategy that connects with real buyers is essential to avoid throwing your budget at "window shoppers" rather than true prospects. If you’re ready to take your marketing to the next level, you won’t want to miss this breakdown.

#150 3 Ways to Take Your Social Media Strategy Next Level

Wed, 04 Dec 2024 07:00:00 -0500

Has your social media engagement hit a slump? It might be time to shift gears. This episode reveals three cutting-edge strategies to take your brand’s social presence to the next level in 2024. From original audio on Reels to powerful “how-to” YouTube Shorts, and harnessing the influence of User-Generated Content (UGC), these tactics will help you build genuine connections with your audience. Perfect for brands looking to stand out in a crowded feed, these methods are all about authenticity and originality to keep your followers engaged and interested.

#149 3 Ways To Help People Realize You're a Genius at What You Do

Wed, 27 Nov 2024 07:00:00 -0500

Do your prospects truly understand the value you bring, or are they left guessing? In this episode, we discuss three powerful ways to communicate your expertise without saying “we’re the best.” Learn how to use short videos, publish content, and become a trusted source for journalists to position yourself as the go-to expert in your field. Whether you’re in real estate or tech, these strategies help you showcase your unique value and get prospects to see why you’re worth it—without needing to shout about it.

#148 How to Use Story Selling to Raise Prices (A Story from my Italian Vacation)

Wed, 20 Nov 2024 07:00:00 -0500

Ever been captivated by a story so compelling you just had to buy the product? Let me introduce you to Mr. Umberto, an Italian leather artisan with a knack for storytelling that transformed his small shop into a destination. I’ll break down the technique he used—story-selling—that let him command premium prices in a market crowded with luxury brands. If you’re looking to use the art of storytelling to elevate your brand’s value and command higher prices, tune in for insights on how this powerful strategy works, and why it’s one of the best tools in your marketing toolkit.

#147 Should you be using People or AI influencers to grow sales and leads?

Wed, 13 Nov 2024 07:00:00 -0500

In this episode, we tackle a modern marketing dilemma: should your business lean on real human influencers or dive into the world of AI-generated, virtual influencers? With influencer marketing booming, choosing the right kind of influencer can have a huge impact on building trust, increasing brand reach, and driving sales. I explore the unique benefits—and limitations—of both real and virtual influencers, backed by insights from recent studies and industry trends. You’ll also get practical tips on finding and partnering with the right influencers, setting clear campaign goals, and ensuring compliance. If your business thrives on word-of-mouth and engagement, this episode will help you determine the best path to boost your brand’s social media influence.

#146 A Secret of Selling Big Ticket Items

Wed, 06 Nov 2024 07:00:00 -0500

Ever wondered how to make selling high-ticket items feel genuine while giving clients the confidence they need to invest? In this episode, we explore using well-placed incentives—or “premiums”—to reinforce the value of your offer. These carefully chosen extras, whether a value-driven consultation or an exclusive add-on, aren’t about pushing a sale—they’re about ensuring clients feel secure in their decision to work with you. I’ll share real examples of how these strategies can enhance the client experience and help them make a confident choice. If you’re a fast-growth entrepreneur, tune in to learn how to build value that sets you apart and makes high-ticket sales a natural next step for your clients.

#145 Why You Need to "Guinness Beer" Your Brand

Wed, 30 Oct 2024 07:00:00 -0400

In this episode, I dive into the art of "Guinness-ing" your brand—taking that classic appeal and mixing it with modern marketing to keep your edge in a crowded market. Guinness, with its 264-year legacy, has somehow stayed top of mind (and taste) across generations, mastering how to bring new fans on board without losing the loyal ones. I’ll break down how they pulled it off with powerful storytelling and messaging that resonates with everyone. If you're a fast-growth entrepreneur looking to make your brand unforgettable without losing your authenticity, this episode is packed with insights you can use. Grab a pint (or a coffee), and let’s uncover why standing out doesn’t have to mean selling out.

#144 Do This to Predict Your Company's Success

Mon, 25 Mar 2024 20:00:00 -0400

Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's potential. Join us as we explore the crucial difference between business tortoises, who plod along cautiously, and business hares, who boldly innovate, implement fast and pivot on the run. Challenge your perception of effective business strategy and get inspired to develop an inner hare mindset for unstoppable growth.

#143 The Horse, the Acorn & How to Simplify Marketing for Better Results

Mon, 18 Mar 2024 20:00:00 -0400

Has your company's marketing and methods of lead generation got so complicated that it makes your head spin? Most companies make the mistake of adding, adding, adding to their market (let's do TikTok, let's run more Spotify ads, let's do more webinars). But what exactly is working? And when does it make sense to do a head-to-toe marketing audit of every ad, campaign and marketing and sales activity so you can truly know what's working.? You might be surprised to know that the most effective marketing still remains the simplest. Simplifying your marketing strategy can yield extraordinary results, like investing in the right equipment to keep you safe and confident in the "saddle." Get rid of ineffective marketing tactics and rebuild from the ground up, ensuring every component of your strategy works harmoniously towards your business goals.

#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify

Mon, 11 Mar 2024 20:00:00 -0400

Do you remember how fun it was to get a piggyback ride? It's just as fun when you use it in your marketing strategy! In this episode, we unveil a simple yet potent formula that industry giants like Amazon and Spotify use to skyrocket their client base without breaking the bank. Use the power of joint venture marketing, where strategic collaborations can yield unparalleled results for businesses of any size. From Spotify's game-changing partnership with Hulu to Crocs' quirky collaborations with KFC and Post Malone, discover how aligning with the right partners can transform your brand and multiply sales quickly and easily. In this episode you'll discover practical tips to help you identify your ideal partners, craft irresistible offers, and track results using.

#141 The Art and Science Of Getting the Best Buyers

Mon, 04 Mar 2024 20:00:00 -0500

Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a) have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can be the little hinge that swings a big door. Do you know who your best buyers truly are? Is this based in actual data vs opinion? Use this Dream 100 strategy to help laser focus your marketing efforts - and your results.

#140 Can Adding One Small Step Increase Your Sales By 59%?

Mon, 26 Feb 2024 12:00:00 -0500

Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which forms part of your pricing strategy (Step 5 of The Client Stampede Formula)

#139 How To Combat Pricing Pushback

Tue, 20 Feb 2024 20:00:00 -0500

Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, this episode will help elevate you and your business out of having to wage pricing wars for good.

#138 Why Your Affluent Clients Don't Give You More Referrals

Mon, 22 Jan 2024 15:00:00 -0500

Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up?

Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really maximize this method of organic lead generation?

If any of these questions are being pondered by you and your team, then hold up before doing anything. Referrals from affluent clients work very differently from regular referrals and you need to be very strategic to encourage them. All is explained in this episode!

#137 How to Find the Extra $2M Hiding (in Plain Sight) in Your Business

Mon, 18 Dec 2023 15:00:00 -0500

As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically increase your ROI without having to invest a dollar more on your lead generation.

#136 How a Billion Dollar Elf Can Teach Your Business to Prosper

Mon, 18 Dec 2023 14:00:00 -0500

Ah Christmas, Hannukah and the holiday season is upon us and this episode is a great reminder how something as simple as creating a Scout Elf with a backstory, can spark extra happpiness in kids, extra stress in grown-ups and a billion dollar empire for its two founders.

#135 How to Easily Sell Your Product for 3x More Than Your Competitors

Mon, 11 Dec 2023 14:00:00 -0500

If you've ever felt like your sales team was hitting a pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing needs to tell the story of why your product is worth every penny and more. Here are a few insider strategies to help you command significantly higher prices than your competition (it's time to start your marketing transformation).

#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out)

Fri, 08 Dec 2023 09:00:00 -0500

How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitude. It's a great reminder about the power of zigging left when everyone else in your industry is heading to the right ...

#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent

Mon, 04 Dec 2023 13:00:00 -0500

One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a single program that provided "insider access". It's a simple model that can be used in just about any business ...

#132 Growth Strategy: Build the Train Tracks First

Fri, 11 Aug 2023 06:00:00 -0400

Having a clear vision and execution strategy is crucial to achieve business growth. This episode highlights the importance of prioritizing tasks in order to reach your business goals.

#131 Make Sales Soar with These eCommerce Insider Secrets

Thu, 06 Jul 2023 13:00:00 -0400

#130 Financial Advisor Marketing with James Pollard

Mon, 03 Jul 2023 14:00:00 -0400

In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients. We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ...

Here's what we cover:

1. The Mount Rushmore of marketing and why direct marketing works…directly.
2. Pandemic pandemonium and the contrast effect
3. Pivot! Pivot! Pivot! And know your numbers.
4. If at first you don’t succeed, try, try, try, try again. The art of multi-step sequences.
5. How to impress a client with just one book
6. Email marketing is not dead!
7. Evergreen assets that will work for you…even when you aren’t working
8. Money can’t buy me love and the art of personalization
9. Split testing, a tale of trial and error
10. It’s all about the details; know your target market. P.s. it’s not “women”
11. It’s nice to be niche

About James Pollard
James is the founder of TheAdvisorCoach.com and he is dedicated to helping financial advisors get more clients. He's best known for his email marketing program, "Appointments On Autopilot", which shows financial advisors how to leverage email marketing to set appointments with prospects. James is also the host of the "Financial Advisor Marketing" podcast, which releases new episodes every Monday morning.

RESOURCES Mentioned

Appointments on Autopilot Email Marketing - TheAdvisorCoach.com

How to author a good book your dream prospects will love, in 60 Minutes LunchBreakBooks.com

#129 What To Do When A Prospect Says We Can't Afford You

Wed, 28 Jun 2023 15:00:00 -0400

Have you had a prospective client say that they love your product or service but just can't afford it? How do you address this issue? You may need to make a simple adjustment to your marketing to assure your client of the value you provide. Your guide to understanding the underlying message behind a prospect's objection and how to focus on attracting the right clients.

#128 How to Make Clients Value You More

Sun, 11 Dec 2022 00:00:00 -0500

Are you getting the "I can't afford you right now" conversation or "wow you're expensive", here are some important strategies to help your clients appreciate your value more.

#127 A Marketing Lesson From An African Fisherman

Sun, 04 Dec 2022 18:00:00 -0500

I'm sure you already know that the best marketing ideas for your business come from outside your industry (more innovative, better results and you don't look the same as your competitors). Similarly, sometimes the best marketing lessons also come from the most unexpected places - in this case, walking down the beach while on vacation in South Africa.
This simple but powerful lesson is the foundation of all your lead generation.

#126 How to Recession-Proof Your Medical Practice With Matt Gillogly

Mon, 28 Nov 2022 16:00:00 -0500

Warning - this week's podcast episode is X-RATED for non-medical businesses (we talk about sex, erectile dysfunction and cigar smoking). It's also a long episode, a full hour of jam-packed recession-proofing strategies that are going to be essential for your medical practice to survive (and thrive) in the turbulent waters ahead.

And if you're feeling left out because your business isn't a medical practice - don't worry, these strategies also apply to your business.

In this episode I grill my good friend and medical-practice-profits brother-in-arms Matt Gillogly about some of his best strategies to help you with your practice.

In this episode you'll discover:

1. The double-down principle and why it's crucial you implement it across all operational areas of your practice where you're spending money

2. How to leverage the big opportunities every recession brings to your practice

3. The real reason why dropping your prices is the worst thing you can do

4. A proven system for removing headache staff (that is so easy and stress-free to do, AND they'll even thank you for doing and will happily leave)

5. The two numbers you have to know as CEO of a medical practice and monitor like crazy during a recession to ensure you don't make the wrong decision

6. How to increase your marketing ROI, buy advertising media space for less

And much more ...

More About Matt Gillogly
A self described serial entrepreneur, Matt has been an entrepreneur since his first days of a car wash business at the local country club. Matt is a former PGA Golf Professional who discover his knack for business by turning around failing golf courses.

He was exposed to the world of cash medical services in mid 2013. In 2014, he launched The Carolina Men’s Clinic where he was the General Managing Partner and CEO of The Carolina’s #1 Provider Of Men’s Sexual Health Solutions, specifically erectile dysfunction, premature ejaculation, penile enhancement and low testosterone.

He started and grew the company from start up to 3 locations in 3 cities in 18 months doing 6.5 million a year. He sold his interest in the locations in November of 2017. Today Matt owns interest in 6 medical practices nationwide. He has helped his clients make an additional $100 million in new revenues since 2017.

Today, Matt works with Doctors who own or want to start a cash based medical practice. Focusing on the Med Spa, Anti Aging, Sexual Health, Regenerative, and other cash based procedur

#125 A Simple Secret Behavior To Increase Sales (Ethically)

Mon, 14 Nov 2022 16:00:00 -0500

Forget slimy sales strategies like pressure selling or anything that makes you feel uncomfortable about asking for a sale. We tested this simple strategy on five of our private clients who own aesthetic medical practices and they used it in their initial consult. They were thrilled because there is zero selling involved yet their close rates jumped significantly.

Best of all you can use it in your business no matter what industry you're in!

Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-gold

#124 The Science and Psychology of a Must-Click Headline

Mon, 10 Oct 2022 09:00:00 -0400

Have you ever wondered what makes some on-line ads work like crazy, while others are completely ignored? It all begins with the headline the ad uses. The ads, and the headlines, that attract the highest numbers of clicks are equal parts science and psychology. In this podcast episode I'll help you understand why your ads are perhaps not working as well as they should be, and I'll give you 7+ headline formulas to use to boost your click-through rate.

Are you subscribed to Julie Guest's Monday Marketing Gold - Best Practices, Tips and Strategies to Make Your Marketing More Effective? Sign up here: https://www.bolderlouder.com/marketing-gold

#123 Three Big Marketing Fails and How You Can Avoid Them

Sun, 25 Sep 2022 20:00:00 -0400

Here's a client stampede secret - effective marketing - the kind that gets your prospects to view you in a wide-eyed kind of awe and happily pays your much higher prices - is as much about NOT doing these three things, as it is about following the 7-Step Client Stampede formula.

Want fast results? Just stop doing these three things.

These three marketing mistakes are so prevalent that chances are almost certain your company is making at least one of them. I can say this with a high degree of certainty based on the large number of companies I've looked "under the marketing hood with" as part of their 10X Business Transformation Consult.

The great news is that once you fix any of these mistakes, the results are instant!

#122 A Lesson on Leadership: The Soldiers, The Stranger & The Trench

Mon, 19 Sep 2022 10:00:00 -0400

Sometimes the most powerful business lessons are the most simple.

#121 How to Build High-Performance Teams Remotely

Sun, 28 Aug 2022 18:00:00 -0400

Whether your company is working under the same roof, from multi-office locations, or from home, building high-performance teams remotely is one of the most valuable skillsets any CEO can have. Here are best-practices ...

#120 Learn From Ferrari's Mistake

Sun, 21 Aug 2022 18:00:00 -0400

The first time I ever drove a Ferrari was on the german autobahn. Not a bad place to take one for a spin! I was at a business conference in Frankfort and one of the CEOs in attendance heard that I loved cars, so he tossed me the keys to his 812 Superfast - powered by a 6.5-liter V-12 engine.

So. Much. Fun!

Still, Ferrari made a pretty big mistake - which became someone else's opportunity ...

#119 Put a Ring On It - How to Save a Luxury, Legacy Brand in Peril

Sun, 14 Aug 2022 18:00:00 -0400

The rules of branding are the same - whether they apply to a luxury, legacy brand like Tiffany's that has been around for hundreds of years - or to a new, fledgling brand that might not have achieved national or global recognition yet. There are key learnings in here for your business about brand building do's and don'ts and why having the right strategy is so essential.

#118 Eighteen Little-Known Ways To Get New Leads

Sun, 07 Aug 2022 18:00:00 -0400

Need more clients? Need new marketing ideas? Try any of these eighteen to help with your lead generation.

#117 How to Beat Social Media

Sun, 31 Jul 2022 18:00:00 -0400

Whether you love social media, or you'd prefer to have root canal instead - the way your company is using social media likely needs to be sharpened. And quite likely completely changed. This episode is not about how to run better social media ads, or how to scale your following to a gazillion influencers. It's much more important ... and more valuable than that.

#116 Four Billion Dollar Success Stories To Fuel You Forward

Sun, 24 Jul 2022 18:00:00 -0400

Building a successful business is a perilous journey for the chosen few. It takes a special alchemy of madness, genius and bull-headed stubborness. Bravo to you! When the going gets tough, it helps to be reminded that today's uber-successful businesses were once small, and sometimes struggling. Here are four great success stories to help keep your goals big and laser focused.

Got a business doing $2M-$50M+? Ready to scale? Get your FREE marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

#114 Twenty-One Ways to Use a Short Thought Leadership Book To Get More Clients

Sun, 17 Jul 2022 18:00:00 -0400

Ever thought of authoring a book? Most CEOs and Entrepreneurs have, but aren't sure how to execute or are afraid of the time commitment. Forget those excuses, if you can spare an hour of your time, that's all it can take to author your own book (seriously), and then once you have it - here is a list of some great ways to use it as your marketing MVP.

It's all in this episode!

Enjoying the podcast? You'll love the book! Get more clients, make more money, have more fun. Buy The Client Stampede by Julie Guest, on Amazon in paperback, audio & kindle

https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#115 How to Master The Alchemy of Desire

Sun, 17 Jul 2022 18:00:00 -0400

Great marketing is as simple – and as difficult – as making people want what you sell. At the heart of this transaction is the element of desire. That’s what great marketing does – it makes people desire what you sell.

If you understand how desire works, you can harness its power in any economy – especially a down economy.

In this episode, I'll show you how.

Don't forget to check out this week’s issue of Monday Marketing Gold – your weekly eMagazine for the very best marketing tips, tricks and strategies from the trenches. Each issue is like its own mini-master-class in thriving through any economy.
You can subscribe for free by visiting https://www.bolderlouder.com/marketing-gold

#113 The Secret of Using Evergreen Content To Triple Lead Generation

Sun, 10 Jul 2022 12:00:00 -0400

Did you know that every marketing dollar you invest in your business can be divided into two categories - it's either "marketing gas" - meaning you blow through it, like a tank of gas, and once it's used up, it's used up (for example any of your paid media costs are marketing gas - the cost of running your ads on Facebook etc.). Or the second category is money used to build out your marketing engine - just like a car, the bigger the engine, the faster you'll go. This podcast episode focuses on helping you build your Marketing Engine by using evergreen content - marketing tools that you can use again and again for years to come.
In your business, you need to invest in both a marketing engine and marketing gas - not just marketing gas (which is the #1 mistake made by small businesses).

Want to learn more about a marketing Engine vs Marketing Gas? Listen to this episode
https://www.clientstampede.com/podcast/episode-96

Are you subscribed to my Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. Never boring, always fun! https://www.bolderlouder.com/marketing-gold

#112 Our 5 Favorite Kinds of Video To Use In Your Marketing

Sun, 26 Jun 2022 18:00:00 -0400

At last count, there are over thirty different kinds of video you can use to attract more clients. Many of them are not effective. These five kinds of videos certainly are. Maybe you're already using some of these videos in your marketing? If so, excellent. Ramp things up by adding in what you don't have. And if your company is new to video marketing, this is the best place to start - listening to this episode will fast track your learning curve.

Enjoying the podcast? You'll love the book! Get The Client Stampede by Julie Guest - available on Amazon in paperback, audio & kindle

https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#111 The Chinese General & a Short Lesson In Strategy

Sun, 19 Jun 2022 18:00:00 -0400

Have you ever read the "Art of War?" It's one of the most powerful books about strategy - as applicable to the battleground of running a thriving business as it is to conquering countries.

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

#110 Five Copywriting Mistakes & How To Avoid Them In Your Ads.

Mon, 13 Jun 2022 14:00:00 -0400

This episode details some of the biggest mistakes when it comes to writing an advertisement. Did you know that the word "copywriting" has absolutely nothing to do with copyright and everything with the art and science of writing ads that work?

#109 Why a $50 Rolex is a Really Bad Idea

Mon, 13 Jun 2022 14:00:00 -0400

Would you buy a Rolex watch for $50? Would you appreciate it as much as having a Rolex that cost $5,000? Most people definitely would not. This episode will help you understand some more pricing fundamentals so you don't unwittingly undercut your value if you offer discounts on price.

#108 How to make people want what you sell

Sun, 29 May 2022 18:00:00 -0400

Having problems with your sales numbers? Missing revenue targets? This episode will help you get things back on track.

Are you subscribed to Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday.
https://www.bolderlouder.com/marketing-gold

#107 A little known secret of marketing to the affluent

Sun, 22 May 2022 18:00:00 -0400

Selling to the affluent and ultra-affluent is the holy grail of any business. Affluent clients, once won are usually the most loyal and the most profitable and refer the most. But it takes a completely different kind of marketing strategy to do this successfully. Take a listen of this episode and discover this little known secret ...

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

#106 The REAL (surprising) reason prospects are pushing back on your pricing

Sun, 15 May 2022 18:00:00 -0400

Do your prospective customers ever tell you any of these?

"We can't afford you"
"Wow, you're expensive"
"We don't have the budget for this"
"I need to think about it"
"Can you give us a discount?"

If they do, they're not actually telling you that they can't afford you (I explain why in this episode). What they're doing instead, is giving you some very valuable feedback about your business that you need to pay attention to and fix quickly... listen to find out what!

For more marketing strategies to grow your business and lead your industry get a copy of The Client Stampede - available on Amazon in paperback, audio and kindle
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#105 The 5 digital marketing secrets no digital marketing agency will tell you

Sun, 08 May 2022 18:00:00 -0400

if your business relies on digital marketing to attract new clients, or if you're thinking of expanding your company's digital marketing footprint and rebranding, adding new digital platforms, or increasing your budget - you'll want to listen to this episode. It will help you ask the right questions and ensure you're maximizing every dollar and your ROI.

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast, free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

#104 If you can't read this, you might need glasses

Sun, 01 May 2022 18:00:00 -0400

If your business is competing in a cut-throat industry dominated by a few big players, this week's David vs Goliath story will inspire you. Discover how a few near-sighted college kids took on a multi-billion industry monopolized by a few ... and take inspiration that you can do the same in your industry.

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

#103 $170 Mac n'Cheese Please

Sun, 24 Apr 2022 18:00:00 -0400

How can the combination of perhaps the most simple ingredients of pasta and cheese be combined together to turn a three dollar dish into one that costs a hundred and seventy dollars? This episode shows you how much elasticity there really is with your pricing by using the right strategy with the right marketing ...

For more marketing strategies to grow your business and lead your industry get a copy of The Client Stampede - available on Amazon in paperback, audio and kindle
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#102 How to Use Stories to Charge Triple What Your Competitors Charge

Mon, 18 Apr 2022 09:00:00 -0400

One of the biggest marketing secrets to being able to charge higher prices, is by using something called "demonstration" to show your prospects why your company is so much better. There are many ways to use demonstration, but one of the most powerful, is through the use of a well-positioned story. This week's episode tells the story about a company that defies all the odds - who also happens to be one of my favorites. They're US based, family owned, and their industry is flooded with ultra cheap versions available on Amazon. Yet this little company is able to charge many MANY times more than any of its competitors, and have customers (like me) gladly pay. Take a listen and see how you can replicate what they've done.

Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday.

https://www.bolderlouder.com/marketing-gold

#101 Your Personal Branding Cheatsheet

Sun, 10 Apr 2022 22:00:00 -0400

Whether you’re the CEO of a conglomerate, the partner of a major medical practice, or an entrepreneur blazing a trail, your personal brand has never been more important than it is today.

Rapper and billionaire entrepreneur Jay-Z said it perfectly all those years ago “I’m not a business man, I’m a business, man!”

No matter what business you're in - your personal brand in inextricably linked to your company brand - it's either helping (or hindering if you don't have one). Don't worry if personal branding is the last thing on your radar right now - here are the cliff notes of all that you need.

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

#100 How to Become an Expert to Your Dream Clients and Author a Good Book in 60 Minutes

Thu, 23 Dec 2021 12:00:00 -0500

I was going to call this 100th episode "how to make more money in your lunch break, than you did all last year" - but decided that the title should be a little more specific and less brash - but the truth is that's what a great book will do for your business. And no you don['t have to write it yourself, and yes a great book really can be written with just 60 minutes of your own time - the same amount of time it takes you to squeeze in a workout on your lunch break or meet clients for a quick bite.

If you have ever thought "I'd like to be an author someday" then this episode is for you.

And if you've ever found marketing your business uncomfortable, annoying or confusing, then this episode is for you too. Revealed, your marketing silver bullet!

MORE RESOURCES, TOOLS & LINKS:

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.
https://www.bolderlouder.com/marketing-clarity-assessment

Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-gold

For more marketing strategies to grow your business and lead your industry get a copy of The Client Stampede - available on Amazon in paperback, audio & kindle
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#98 The 2022 Marketing Report - Top Trends and Predictions To Capitalize on Next Year

Wed, 22 Dec 2021 18:00:00 -0500

Curious about what the future holds and what the next big trends will be to win customer dollars? I reveal all in this end-of-year episode. Get your business starting the new year off right ..

#99 The Billionaire Monk

Wed, 22 Dec 2021 12:00:00 -0500

Learn the backstory about one of my favorite entrepreneurs who spent twelve years living as a monk in the mountains of India before returning to the USA to build his multi-billion dollar empire. He still meditates for an hour a day every day ... and, by the way unless you live in an underground bunker and don't go anywhere, you will have definitely seen his products, and very possibly purchased one .. especially at this time of the year.

#97 Shrimp cereal? How Not To Handle a PR Crisis in Your Company

Tue, 21 Dec 2021 18:00:00 -0500

Imagine sitting down for breakfast, and pouring yourself a bowl of your favorite cereal - which happens to be Cinnamon Toast Crunch. - you know, those cute dancing, talking wheat blocks on TV that are probably more parts sugar than wheat.
What the heck, you can work it off in the gym.
As you pour out your little squares of sugary goodness, a couple of foreign objects gets poured out alongside them. "Whaaaaat?" you think to yourself.
Upon closer inspection it's obvious that these foreign objects are in fact ...shrimp tails. What on earth these crustaceans are doing in your General Mills cereal is a big question indeed. Of course the question was immediately asked on Twitter with photos of the offending crustaceans and the now abandoned bowl of cereal.

As you can imagine the incident very quickly went viral. Millions of shares.

Ok whatever. Crazy stuff does happen. and when it does as CEO you have to roll up your sleeves, take charge and make things right. But finding shrimp in a bowl of cereal is not the crazy part of this story. The way General Mills' handled complaint is the crazy part. You won't believe their response. Listen to this episode and learn what not to do next time you've got a PR disaster to mop up ...

#96 Kia or Ferrari? What size is your marketing engine and why you might be wasting budget on marketing gas?

Fri, 17 Dec 2021 12:00:00 -0500

Did you know that there are two kinds of marketing expenditure? One category of expenditure is on evergreen marketing initiatives that can be used again and again, increasing their ROI each time they're used. These evergreen marketing tools are your marketing engine. The better quality the parts, the bigger the engine, the faster you'll go. To run your marketing engine - you also need marketing gas - that's the ad spend paid to media companies like Facebook, YouTube, LinkedIN or TV to air your advertising campaigns. Just like gas in your car, once you spend your marketing gas, it's over - there's no residual benefit.
Understanding this concept is so powerful to help you stretch your marketing budget further and increase your ROI. Listen in on some best practices and see why...

#95 How To Build a Power Brand

Thu, 16 Dec 2021 12:00:00 -0500

This episode is the third in my 3-part series on branding - everything you need to know to grow a powerful brand for your business.

If you haven't listened to Episode #94 and #93 yet - start with #93 first.

Branding is complex. But once you break it down, the core concepts are actually surprisingly simple. Whether we're talking about Nike, Microsoft, Amazon, Apple, or smaller businesses across many different industries, there are common elements your business needs to build a power brand.

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

#94 Branding Demystified

Thu, 16 Dec 2021 10:00:00 -0500

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

— PHILIP KOTLER

While it's tempting to think of branding as nothing more than a great logo or more general design style, like the Nike's brand’s swoosh or the Disney mouse and castle, in reality, a brand is so much more. Done correctly, it's the foundation of all of your marketing and communications efforts.

It can instantly elevate your perception as the #1 expert in your market.

It is also what enables you to charge higher prices than your competitors, and have your clients gladly pay them.

Simply put, the importance of building a powerful brand cannot be overstated. It is the single most transformative business strategy to take your business to the next level. It’s also the reason why 78% of our new clients begin their first project with us, with a rebrand.

This episode is part 2 of a three-part episode series on branding - everything you need to know to grow a powerful brand for your business.

Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday.

https://www.bolderlouder.com/marketing-gold

#93 A Funny Branding Story

Tue, 14 Dec 2021 21:00:00 -0500

Somewhat ironically, this morning I was speaking with one of our clients, who was telling me a story about one of his colleagues who is also the CEO of a mid-sized company. They were talking about branding. The colleague was lamenting the fact that everyone seemed to be jumping on the "branding" bandwagon and that he personally despised the idea of becoming a brand the way so many celebrities and other CEOs are doing (I have written extensively about the importance of every entrepreneur and CEO also becoming their own personal brand - see my recent article published in Entrepreneur magazine). My client chuckled, disagreed, and then showed him a copy of his new book, promo video and Forbes write-up.
Anyhow the guy in this story could just as well be our client's colleague. Have a listen and then decide for yourself whether branding works, or not.

This episode is part 1 of a three-part episode series on branding - everything you need to know to grow a powerful brand for your business.

#92 The Three Reasons Your Marketing Might Be Stagnant (And How To Fix It)

Tue, 14 Dec 2021 20:00:00 -0500

Every brand's advertising goes stagnant after a while and then on top of it all there's digital ad fatigue that we're all suffering from. How do you keep your ads fresh? How do you keep people interested in your marketing message? How do you keep your brand looking modern and in step with the times? This podcast episode discusses the top reasons why marketing goes stagnant (one reason is sure to surprise you) and how to fix it.

#91 Keep It Simple - The Hardest Marketing Lesson Of All

Tue, 14 Dec 2021 20:00:00 -0500

Sometimes a trip to the grocery store can yield a really important business lesson - especially when it comes to walking down the soup aisle .. (seriously!)

MORE RESOURCES, TOOLS & LINKS:

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.
https://www.bolderlouder.com/marketing-clarity-assessment

Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-gold

Enjoying the podcast? You'll love the book! Get The Client Stampede by Julie Guest - available on Amazon in paperback, audio & kindle
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#90 How to Improve your Marketing Message in 6 Easy Steps

Fri, 10 Dec 2021 12:00:00 -0500

Your marketing message - which is Step 2 of the Client Stampede Formula - usually represents the area of greatest opportunity for most businesses. By strengthening your marketing message - the way you describe your business and its products and services - and by showing how and you are SO much better than the competition, it will increase the effectiveness of ALL your advertising and increase response rates.

Sounds simple right?

I know the execution can be a lot tougher, which is why most companies sound just the same as their competitors.

Try using these 6 steps to help you improve your marketing message!

#89 Pro Tips To Manage Your Customer List

Thu, 09 Dec 2021 09:00:00 -0500

Do you know what the most valuable asset is in a business?

Its products or services?

Its employees?

Its marketing engine with the ability to attract, convert and retain customers consistently?

(If you guessed marketing engine, you're very, very close).

It's a company's customer list - the names, addresses, contact info, buying history of all a company's past, present, and future customers (prospects).

Why is the customer list so valuable? Because without customers, there is no business. That's why it's so common for a company to buy out their top competitor - the main reason is to get their hands on their customer list.

Whether your business is micro sized, mid-sized or macro, the way you manage your customer list is key to being able to tap into the goldmine that it is.

I explain all in this episode!

#88 The 3 Secret Copywriting Formulas To Make Price Irrelevant

Fri, 03 Dec 2021 12:00:00 -0500

If you've been listening to some of my earlier podcast episodes you'll know that copywriting - the art and science of using words to persuade and influence - is a superpower every entrepreneur should learn more about. Even if you have no intention of ever writing your own ads it will help you to recognize great ad copy from the mediocre, which will make hiring the right people for your team a breeze.

On this episode I've detailed three of my favorite copywriting formulas to help get your prospects over the price hurdle. I debated whether I should share this... but decided I should on the assumption that you'll only use this ethically to help sell products and services that you truly believe make people's lives better.

#87 Twelve Smart Questions to Ask a Website Design or Marketing Agency

Thu, 02 Dec 2021 12:00:00 -0500

Thinking of investing in a new website for your business? In this episode, I cover some essential questions to help you decide firstly, what kind of website you want, and secondly, what are the smart questions to ask a prospective company to get the most bang for your marketing bucks.

Need more marketing tips and strategies to get further faster? Subscribe to my weekly Marketing Gold email: http://www.bolderlouder.com/marketing-gold

#86 The New Way to Win Customers For Well Established Brands

Wed, 01 Dec 2021 12:00:00 -0500

Perhaps your company has a very well-established brand that has endured over the years? It's survived this long - but can you be confident that it's got what it takes to attract today's new customers? Take a listen to this episode and discover how a legacy brand like Tylenol had to do a major pivot with their brand because its marketing message wasn't resonating with Millennials. Is it time to reinvent and rebrand your legacy brand? It's food for thought.

If you're considering doing a rebrand, don't do anything until you've read (or listened) to a copy of my book The Client Stampede. Discover the importance of having the right strategy and marketing message to elevate your business to the next level, and find out what those are so you don't end up wasting your money.

The Client Stampede book is available on Kindle, paperbook and audio book.
https://tinyurl.com/yk27y62c

#85 Is Your Sales Prevention Department Secretly At Work?

Mon, 29 Nov 2021 16:00:00 -0500

Have you ever been in a situation where you've tried to buy something from a company - but were somehow prevented at the last possible second? Maybe their website crashed, or their online checkout process was a nightmare to navigate? Or maybe the salesperson confessed to you - in a rare moment of honesty - that even though they sell Mercedes cars , they personally drive a Porsche?

Or, flipping to the other side of the transaction, have you ever had one of your team sabotage one of your sales events by not showing up? How about being unprepared for a very important meeting, forgetting to launch that email campaign, or returning a call from a hot lead?

Ahh yes the sales prevention department is at work all around us ...

#84 Futurist Trend: How You'll Use AR (Augmented Reality) To Attract New Clients In The Very Near Future

Mon, 29 Nov 2021 16:00:00 -0500

Have you ever played a sport using virtual reality? How about attending a football game as a fan using the Fox Sports VR app? Ever wondered what that sofa would look like in your actual living room before you buy it and bring it home to find out? Virtual reality is here in full force and these well known companies are using it to engage and reach new audiences everywhere. Using it in your business to attract new clients will be next - get ready for the next new frontier in marketing!

#83 Why Artists Are Starving (A Story from Ann Arbor)

Wed, 24 Nov 2021 12:00:00 -0500

If you've ever wondered why artists are starving - here's the reason why. And it has nothing to do with "sacrificing yourself in the name of art," but everything to do with marketing.
Am I being too harsh? I love love love art. I know many very successful artists. I have two friends who are now globally recognized artists and make 8 figures. It's not as difficult as you might think. The same principles apply to their business as to yours. Find a herd. Offer them something they need/want/desire to the best of your ability. Give them a great experience. Repeat often.
Choosing to starve in the name of your art is a choice, not a prerequisite. This episode tells the story of a certain art fair I went to and my experience ...

#82 How a Cow Shaped Rubber Band Made a Fortune and Sparked a Fashion Revolution

Tue, 23 Nov 2021 20:00:00 -0500

This is a great story. It's one that get-rich-quick dreams are made of ... or is it? You decide!

#81 How to Make Your Product Irresistible By Creating Word Pictures

Mon, 22 Nov 2021 21:00:00 -0500

Have you ever bought a product sight unseen, just because you fell in love with the way it was described to you in an ad?

If you've read my book The Client Stampede, you'll know I do that a lot (LOL).

Creating word pictures of a product is an advanced copywriting and marketing strategy that is a bit of a lost art, which is a pity because it's so darn profitable AND it makes your ad more memorable and a fun read.

In The Client Stampede book, I give an example of how two different product descriptions for the exact same item - a man's shirt - drastically alters our perception of its value. In the first example, the one that uses word pictures, we are whisked away to a golden age in Hollywood and our perception of value is MUCH higher as a simple result of the word picture created. The second description doesn't use word pictures at all. It sticks to the facts about what the shirt is - and isn't. As a result, the second shirt - which is identical - sells for a fraction of the price of the first one. Learn the power of creating word pictures for your products and see the difference it makes to your sales.

The Client Stampede Book (#1 Amazon Bestseller) is available in paperback, kindle and audio
https://tinyurl.com/yk27y62c

#80 Your Direct Response Advertising Checklist

Fri, 19 Nov 2021 12:00:00 -0500

If you find running advertisements for your business overwhelming, or get disappointing results then you need to listen to this episode before you buy advertising ever again. It will help you to stop blowing through your marketing budget, hold your campaigns accountable for the results they bring (instead of having to guess), and will motivate your prospective clients to get off the fence and buy now ...

Welcome to your company's advertising - simplified :)

Need more help getting your company's marketing sorted once and for all? Grab a copy of my book The Client Stampede so you don't waste money on this ever again. It's available on Amazon in paperback, kindle and audio, in all leading bookstores. See link below:
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#79 Welcome to the Experience Economy

Thu, 18 Nov 2021 10:00:00 -0500

There are so many trends bearing down on us in the post-pandemic world, but this one - dubbed as the "Experience Economy" is an opportunity for your business to stand out as never before. Have a quick listen to learn how you can leverage this new opportunity quickly and easily ...

#78 My 5 Favorite Apps To Grow Your Business

Wed, 17 Nov 2021 09:00:00 -0500

There are so many incredible apps to help you do things smarter and more efficiently in your business. We're kind of tech-obsessed in our marketing agency and keep our fingers on the pulse of the best apps to use that truly make life easier. Here are five of my favorite...

#77 The Three Smart Questions To Find Out About Your Target Market

Wed, 17 Nov 2021 09:00:00 -0500

Step 1 of the Client Stampede Formula starts with the age-old question of laser-focusing your marketing efforts onto The Who of who you're selling to. This can feel counter-intuitive but in todays over-saturated digital world, it's more important than ever to "find your tribe" and then make your company an integral part of their success. The better you know them, the more you can help them by providing products and services tailored to their wants and needs. Do you think you already know your target market really well? Test your knowledge by answering these three important questions ...

#76 Old Navy, The Sales Machine

Mon, 15 Nov 2021 20:00:00 -0500

One of the most powerful strategies you can use to grow a business - is to swipe what's working in a totally different industry, and start using it in your own. That's how Ray Croc got his idea to start the first McDonalds - by looking at a soda fountain making drinks and thinking wow wouldn't it be great to figure out a way to make hamburgers just like that.
You might not shop at Old Navy, but they are a sales and marketing juggernaut that are doing a lot of great (and dare I even say even cutting- edge) things!

#75 Your Marketing Message - It Ain't About You

Fri, 12 Nov 2021 20:00:00 -0500

Guess what the selfie culture has gone and done? It's made us ego-centric maniacs like never before. In truth, great advertising has never been about a company. It's always been about the buyer. Today, more than ever your marketing message has to make your buyer feel special, and understood, and well... you get the idea! So why do so many companies still stubbornly insist on making their marketing all about them? I haven't figured that one out yet, but I'm guessing this is just because they don't know any better.

But now that you're here, listening to this episode I'll know it won't be your company making such a detrimental mistake - and that will make me sleep better at night :)

#74 How To Do Your Own Marketing Audit

Thu, 11 Nov 2021 19:00:00 -0500

This might sound as exciting as watching paint dry but if you don't know your marketing baseline then, it's about trying the same as driving at night blind folded. Ok it's not quite that bad, but you get what I'm trying to say. It's time to stop guessing, start tracking. Don't feel bad. I've worked with four big name companies to date who's marketing team didn't know their marketing baseline. Before you start making any wholesale changes to your marketing, know your marketing baseline so you have bragging rights - and indisputable proof - that what you're doing is working like gang busters.

#73 From One Man's Start Up to $5 Billion in Sales

Wed, 10 Nov 2021 21:00:00 -0500

This episode showcases one of my favorite businesses from a marketing perspective. They might be selling one of the most boring products on the planet, in a market where margins are razor-thin and they have competitors galore - but that makes their success even more admirable.

The secret to their success? Their marketing engine is a well oiled machine - one of the best I have ever seen. Listen to this episode and learn from the pros...

#72 You Really Can Be Too Cheap - What Happens When Cheap Backfires & What To Do Instead

Tue, 09 Nov 2021 21:00:00 -0500

What happens when a new company enters the scene and they have no real marketing strategy and certainly no marketing plan - but they need customers NOW.
The default marketing position relied on by so many companies (new and old) is dump the price to drive sales.

Well this newcomer business did just that and ... the strategy backfired. Fortunately the owner did a quick marketing pivot and ... the company went on to an iconic US brand name synonymous with ballgames and backyard grilling. Have a listen to this episode and learn why cheap = bad, pivoting = good and being strategic about your marketing works best of all!

Need to learn more pricing strategies - specifically how to charge higher prices and have customers gladly pay? Grab a copy of The Client Stampede book in paperback, kindle or audio and go straight to chapter 5 ...

https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#71 If Ya Ain't First, Yer Last! (Why It's Always Better To Be The First To Market)

Mon, 08 Nov 2021 19:00:00 -0500

The first chapter of The Client Stampede book is called "Hello Hare" - which basically says this: Aesop got the story of the hare and the tortoise all wrong. The tortoise may have won back in the good ol' days when desktop computers were the size of mini-fridges and life didn't move at such an insane pace. But in today's world, the hare wins every time because speed, nimbleness and the willingness to pivot on the fly without having everything already figured out - before starting - is what today's successful leaders do.
So... Hello Hare! I'm glad you're here...!

Buy The Client Stampede book on Amazon - Paperback, Kindle and Audio
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

#70 The Irish Pocket Money Marketing Lesson

Fri, 05 Nov 2021 12:00:00 -0400

Some of the best ideas to grow your business, come from watching other successful businesses grow theirs. It doesn't matter what industry your business is in - your most profitable ideas can come from adapting things that have worked in other industries, and bringing them across to your own. This strategy is what creates business break throughs - for example McDonalds all started because Ray Croc was standing in the milk bar of a dime store. He watched them make different flavors of milkshakes in quick succession and wondered how he could apply this idea to his food business ...

This is a lesson I learned in a department store in Ireland ...

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine, Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

#69 Dread Marketing Your Business? Try This .

Thu, 04 Nov 2021 12:00:00 -0400

I know that given the choice between working on your company's marketing versus going to see the dentist too get a root canal, most folks would be evenly split between the two. In my experience most people are in business because they love doing the thing they do - whether it's creating better software, rejuvenating aging faces, or coaching others to live a better life.

If the root canal option seems remotely appealing (rather than working on your company's marketing), this episode is for you ... :)

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine, Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

#68 WHO you sell to is more important than WHAT you actually sell

Wed, 03 Nov 2021 12:00:00 -0400

Back when I was new to marketing and running my own agency, I used to believe that if enough people knew about how awesome a product really is - then it would be a massive hit.

Now while there is an element of truth in this, and it is technically true - it's a long, hard, slow way to build a business. Let me explain. If you have to educate people first why your product or service is the best - and they're not already looking for it - your marketing has to work doubly hard because you have to invest in creating education marketing for them first to make them realize that they even have a need in the first place. It's far easier if the people you are looking to serve are already looking for your kind of product or service. That way, all your marketing needs to do is channel their demand - NOT create the demand.

In other words the WHO of who you're selling to - is the most important thing! Far more important than leaping ahead to what you're selling. That's why the Client Stampede Formula begins with Step 1 - identifying your starving target market.

Listen in and see why The Who is so critical .

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine, Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

#67 Looking For Value in All The Wrong Places

Tue, 02 Nov 2021 12:00:00 -0400

How do you decide if something is worth the price being asked? By assessing it's VALUE. The assessment of value is entirely subjective - that new Golf Driver you bought for $4500 isn't worth $35 to me because ... I don't play golf. BUT if I did want to learn to play golf, and you invested some time teaching me about the differences between each of the different clubs, the materials they're made with, the grips, the length and size of each shaft and so on - and how each of these factors dramatically affects performance ... well now you've definitely got my attention, and it's very possible that I would now start to recognize that your new driver is worth every penny.

That's what great marketing has to do. It has to take your prospective buyer by the hand and teach them things that you already know and take for granted - namely why your company is so awesome to do business with.

This episode mentions nothing more about golf, but is another lesson in how to establish VALUE - a key goal of your marketing.

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine, Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

#66 The Gardener's Badge

Mon, 01 Nov 2021 16:00:00 -0400

Did you ever watch that old chick flick called "Under the Tuscan Sun?"

Italy is one of my favorite countries to visit, but that's not the reason I liked this movie. Actually I don't remember anything about this movie except one very memorable line where one of the characters talks about a very steep section of the Alps between Austria and Italy called the Semmering. It is an impossibly steep, very high part of the mountains. The reason this part of the movie stuck out to me is because this one character tells us the true story of how they built a train track over these Alps to connect Vienna and Venice. But here's the thing. They built these train tracks even BEFORE there was a train in existence that could make the trip. They built it because they knew some day, the train would come.

And the train did come.

In other words, you have to act like success is already yours - and this is the act that MAKES the success happen. It's like acting something into existence.

This episode is another version of that story ...

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine, Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

#65 It's Crowded Down There - Don't Ever Be The Cheapest

Fri, 29 Oct 2021 10:00:00 -0400

Have you ever dropped the price on a product or service - not a little, but a lot - to make some quick sales? If you have, you're certainly not alone, but it does mean that your current marketing is not strong enough to do the job without dropping your price, so it's time for a change in strategy. Here's why ...

#64 Tired of listening to boring on-hold messages? Try one of these in your business

Thu, 28 Oct 2021 14:00:00 -0400

One of the easiest ways to make your company go viral - is to do something that makes people laugh - and want to share with others. One of the easiest ways to do this is by taking the humble on-hold message and infusing it with your company's own brand of wit. No one is expecting an on-hold message to be anything other than boring elevator music, or possibly a sales pitch recorded in a mono-tone, so once again doing something the opposite to what everyone else is doing - is going to make your business stand out. This works especially well for professional offices - like doctors', dentists' and lawyers' offices - which usually are so ultra-serious. Granted, humor needs to be a part of your brand and something that reflects your personality - but have a listen to some of these messages and see if this is something you could do.

PS How do you know if people are enjoying your new on-hold messages? If they mention it to you or your staff, share it on social media, or talk about it - in any capacity, then you know you've got it right.... and it sure beats the alternative ... people hanging up or rolling their eyes from boredom.

#63 Stop Guessing, Start Tracking (Simple Ways To Find Out What's REALLY Working)

Wed, 27 Oct 2021 10:00:00 -0400

I'm just going to come out and say it - for most people tracking marketing results can feel about as exciting as watching paint dry. People either feel completely overwhelmed at the idea of doing this (where to even start?), or if they're doing it already - they're only partially doing it, so their data isn't truly accurate. And btw asking clients where they heard about you is NOT tracking! This episode will help you start tracking your marketing results in the simplest possible ways. Anyone can do it. And why would you want to track your results in the first place? Because this is your money trail - your REAL money trail because it's telling you what marketing activities are REALLY bringing you the big bucks, and which are not...

#62 A Luxury Laundromat Strategy To Swipe For Your Business

Tue, 26 Oct 2021 10:00:00 -0400

Do you think laundry is exciting? I sure didn't - that is until I came across this company in NYC that serves the top of the market. They have found a really simple but very effective way to make laundry fun by doing something unexpected. And, if they can make laundry exciting - well, just imagine how you can apply this same principle to something in your business that is far more thrilling than a clean cotton sheet...!

#61 How To Talk To Women In Your Marketing

Mon, 25 Oct 2021 09:00:00 -0400

Do you remember that popular book from about 10 years ago with the cringe-worthy title "Men Are From Mars, Women are from Venus?"

Well, when it comes to buying behavior and emotional triggers, the way men and women approach their buying decisions may as well be from different planets.

This means EVERYTHING from your Irresistible Messaging (Step 2 of the Client Stampede Formula) to your Extraordinary Branding (Step 3) and Packaging up Your Products and Services (Step 4) has to be set up specifically to speak and resonate with this demographic - BEFORE your ad campaigns are created.

This episode sheds some light on how women - the world's super consumer - make their buying decisions and why it would be a very worthwhile investment to appeal to them more ...

#60 The One Word That Doubled The Revenue Of A Major Company Overnight

Fri, 22 Oct 2021 09:00:00 -0400

Ahhh copywriting - the science and art of using words to persuade. It's a learned skill (not a gift or special talent), but once you know some key principles you can immediately start reaping the rewards.

The first step in writing great copy is being acutely aware of the words you use. Every word is loaded with meaning - so is it the right one? This super-short episode tells the story of how just adding one word to the end of a sentence - transformed their business

#59 How Do You Know If You've Got A Really Good Idea?

Thu, 21 Oct 2021 17:00:00 -0400

Ahh great ideas - they can descend upon us like tidal waves sometimes. But how do you know if you've got a REALLY good idea - you know that one idea in a million that could put you on the map in a REALLY big way? Use this simple test ... it can save you a LOT of wasted time and money...

#58 Why Aren't You Getting More Customers? Here's Why - And A Fix

Wed, 20 Oct 2021 11:00:00 -0400

One of the hardest things to do as a business owner - is to act as your own consultant and see where the issues (and opportunities) lie within your own business. Just so you know it's not just you! I'm a consultant and I still can't act as a consultant to any of my own businesses because I can't be objective - there's just too much emotion involved, (which is why I regularly invest in outside strategic advice). If you're not getting enough customers, it may not be because of the reasons you think. It's common to automatically assume that it's because you need to invest more on your marketing campaigns, but this is rarely the real issue. You have to dig to find the root cause. If you need more customers or clients, then this episode will help you dig to the root cause!

PS If you are enjoying the Client Stampede podcast, please leave us a review on Itunes or on your favorite podcast platform - thank you!

#57 Why Marketing Budgets Are BS - Here's What's Better

Tue, 19 Oct 2021 11:00:00 -0400

Yep I know the number one most frequently asked question is "what should my marketing budget be," but the fact that you're asking that question means you're looking at things through the wrong end of the telescope. Another great quote I heard recently is that "Marketing is far too important to be left only to the marketing department." That's why, no matter whether you're an army of one or the CEO of hundreds, Marketing and Money-Making go hand-in-hand which is why you should never ever delegate or outsource your marketing entirely. This brings us full circle to the thorny question of how big your marketing budget should be ... this question and more answered in today's episode.

#56 Why TikTok Is The New Advertising Frontier

Mon, 18 Oct 2021 20:00:00 -0400

With Facebook's ad share plummeting, and Google's ad network costing higher than ever for impressions and clicks, TikTok is proving to be the new platform of choice - but NOT to attract the attention of teens. Guess who else is watching those TikTok videos and laughing or twerking alongside their kids - yup it's the new engagement platform for parents which is why lots of big brands are flocking there.
But if you're not (yet) a big brand. .. should this be a platform you're diverting money and resources to? The answer of course depends on your target market, and how much your brand likes to use humor to get a good laugh from the audience (with a sales objective).

Inside this episode, some interesting facts about TikTok you probably didn't know plus some insider hacks to get your videos noticed.

#55 What Fashion Mogul Kenneth Cole Can Teach Us About Perseverance

Fri, 15 Oct 2021 21:00:00 -0400

Do you have anything designed by Kenneth Cole in your wardrobe? A pair of shoes, a leather satchel, or a t-shirt with some kind of fashion-forward statement emblazoned on it? Now a global empire, Kenneth Cole started off with humble beginnings - a guy with a plan and no money. Hear how he launched his shoe company in just two and a half days with some creative thinking and bulldog tenacity.

#54 How You Deal With Failure Will Determine Your Success

Thu, 14 Oct 2021 13:00:00 -0400

These harsh words were said to me by my first marketing mentor when I was just starting out. They stung like crazy, but of course, he was right. I have since decided that the word failure should be a 4-letter word and removed from everyday vocabulary because, as an entrepreneur (or a business owner), there's no such thing. No matter what happens, as long as you're pushing forward in some small way ... there IS NO FAILURE. Not unless you've given up that is...

Reminds me of my favorite Japanese proverb "Fall down seven times, get up eight."

#53 A Simple Strategy To Land Your Very Best Buyers

Wed, 13 Oct 2021 12:00:00 -0400

As you no doubt already know from difficult past experience, not all your customers are created "equal". By that I mean some customers are an absolute joy to work with, while others turn your hair grey and make you want to throw in the towel. Your big wins will always come from being able to work with more of those customers that you love working with AND who have the budget to pay you. So how do you find more of them, and how do you best approach them? Listen to this episode to find out ...

#52 How The Client Stampede Formula Saved Me

Tue, 12 Oct 2021 12:00:00 -0400

Have you ever been in a difficult situation where you feel like you've been backed into a corner, and you've got no choice but to give it everything you've got? Where failure just can't be an option? That's the situation I was in during the last recession when the housing market collapsed and no real estate agent wanted to sell my house unless it was in foreclosure. I HAD to sell, and ended up having to sell it myself by creating a marketing campaign that would run for just 7 days ... have a listen to this episode to hear what happened and why what I did made real estate agents made, the neighbors ecstatic and the formula that came out of it has now been used to help thousands of businesses in 72 industries to date.

My new book called The Client Stampede - launches today and is available on Amazon and in all good bookstores - paperback, kindle and audio.

#51 The 9 Words That Created a Billion-Dollar Empire

Mon, 11 Oct 2021 12:00:00 -0400

How is it possible that having just the right combination of words to promote your business can make such a MEGA difference? Creating an Irresistible Marketing Message is step 2 of the Client Stampede Formula and is the number one area I see most businesses stumble with (which then has a trickle down effect to the rest of their marketing making their advertising too easy to ignore). Listen to how having an Irresistible Marketing Message transformed this well-known business and see how you can sharpen up your own.

#50 How To Tell If You're An Entrepreneur - Or Not

Fri, 08 Oct 2021 18:00:00 -0400

I heard a joke once that went something like this:
Question: "How do you know if someone is an entrepreneur?"
Answer: "Don't worry they'll tell you!"

Ok, one more joke, this time it's a bit better ..

A young businessman had just started his own firm. He rented a beautiful office and had it furnished with antiques. Sitting there, he saw a man come into the outer office.

Wishing to appear the hot shot, the businessman picked up the phone and started to pretend he had a big deal working.

He threw huge figures around and made giant commitments. Finally he hung up and asked the visitor, “Can I help you?”

The man said, “Yeah, I’ve come to activate your phone lines.”

But seriously, how can you tell if you are an entrepreneur, or if what you really are is a business owner? Both are awesome in their own right but require very different mindsets. You can start as one and move to the other ... I explain all in this, my 50th podcast episode (woohoo!) I hope you enjoy.

#49 How to Sell a $19 Shirt For $189

Thu, 07 Oct 2021 09:00:00 -0400

The power of copywriting to create value using just the right combination of words, is a superpower great advertisers have been tapping into for well over 100 years. Whether you're selling online, or in person it doesn't matter. The strength of your advertisement is what's going to determine whether someone decides to take action, or not.

This episode gives you a quick insight into the difference between how using just any words vs the right words, can make to your bank account. You may never look at clothes shopping quite the same way again!

#48 The Best Little Restaurant You'll Never Eat At

Thu, 07 Oct 2021 09:00:00 -0400

Would you eat at a restaurant that had a poor healthcare rating? I did and the place was still jam-packed ... here's what they were doing right, and why eating there was well worth the risk. ..

#47 A Marketing Secret From Warren Buffet

Tue, 05 Oct 2021 21:00:00 -0400

The Oracle of Omaha is perhaps one of the savviest marketers under the sun. But possibly not in the way you might think. Did you know that marketing sits as one of the most central decisions for every company he purchases? Take a listen to what he values the most ...

#46 Six Smart Ways To Use LinkedIN To Empower Your Brand

Mon, 04 Oct 2021 11:00:00 -0400

If your business is focused on selling business to business (B2B) then using LinkedIn is a no-brainer to help expand your company's brand reach, connect with prospective buyers and start building a relationship. Just like every other social media platform, LinkedIN requires a far different approach which is just one of the reasons why you can't post the same content across multiple platforms and expect it to work equally well.
Here are 6 ways to use LinkedIN to your advantage ...

#45 Three Marketing Fixes To Get Your Revenue Back On Track

Fri, 01 Oct 2021 12:00:00 -0400

As none of us knew the wrecking ball the pandemic would be to the global economy, (especially small businesses) - don't worry if your revenue numbers aren't where they should be. Here are some tips to help things get back on track.

#44 The Secret To Selling Without Selling

Thu, 30 Sep 2021 12:00:00 -0400

There's nothing worse than that feeling of being pressured into buying something. The days of hard-selling are well and truly over (thank goodness), but equally, you're in business to make money so making sales is your bread and butter. At the other end of the spectrum you can't just throw your company's name and logo out there and hope that somehow people will call (why do so many businesses waste money still trying to do this?)
So, where's the happy medium? How can you easily make sales without, well, that icky business of "selling"? Here's how ...

#43 How To Create Viral Videos Worth Sharing

Wed, 29 Sep 2021 10:00:00 -0400

Ready for your company to go viral? One of the smartest things you can do is create a series of videos that captures the personality of your business and makes people laugh. As you know, boring advertising is everywhere, but a company with a good sense of humor - well, that's worth sharing ...

#42 How To Fix A Marketing Leaky Bucket And Immediately Improve ROI

Tue, 28 Sep 2021 09:00:00 -0400

Every business I have ever worked with (including my own sometimes) have had a leaky marketing bucket. What's a leaky bucket? It's a gap or shortcoming in your marketing engine that reduces your company's ability to attract, convert or retain clients. In other words, it's money flooding out of your business. Sometimes these holes or gaps are small and can be easily fixed, which means your marketing return on investment can be immediately improved with just a few simple strategies. Other times, the entire marketing engine (or bucket) needs to be overhauled or rebuilt, which will then pay for itself many times over. Has your company got marketing leaks? Find out how to fix them by listening to this episode!

#41 You're SO Much Better Than Your Competitors. It's Time More People Realized ...

Mon, 27 Sep 2021 10:00:00 -0400

You know how amazing your business is - and you know what you do better than your competitors. Isn't it frustrating when you see a company thriving that you know isn't half as good as you are?
If any of this sounds familiar, this podcast might help ...

#40 Key Branding Lessons Learned From The Breakfast Of Champions

Fri, 24 Sep 2021 12:00:00 -0400

How do you build an enduring brand that can survive two world wars, the great depression, and today's fickle consumer who may have a gluten aversion and is spoiled for choice? We can all learn a lot from Wheaties, the breakfast of Champions whose branding has morphed as the times have demanded, while always staying true to its roots.

#39 How To Grow Your Business Using The 1% Rule

Thu, 23 Sep 2021 12:00:00 -0400

This strategy worked for the British cycling team, taking them out of obscurity and enabling them to win a gold medal. And it can work for your business too.

#38 I Hope You're Not Doing Frankenstein Marketing

Wed, 22 Sep 2021 12:00:00 -0400

Remember the guy with green skin and a pudding bowl haircut who was created out of an assortment of odds and ends? Well, that's how many companies choose to market themselves (or allow themselves to be marketed) - nothing works together seamlessly, there's no consistent brand, messaging or look and feel. Learn why this could be the reason your response rates aren't an awfully lot higher.

#37 I Don't Think You're Charging Enough

Tue, 21 Sep 2021 09:00:00 -0400

When I finished recording this episode in the recording studio, my sound engineer said to me "Argh everything you said in this was all about me!"

Actually, this episode is all about you and your pricing. This might be the most valuable episode for you to listen to so far.

#36 How a Painted Moose Can Help You In Your Marketing (Seriously!)

Mon, 20 Sep 2021 21:00:00 -0400

I know it sounds weird ... a moose... that's painted. How can this possibly help you with your marketing? Well, it sure got my attention ... which led to a sale. Marketing inspiration is everywhere!

#35 The Scientifically Proven Formula For Writing Headlines That Convert

Fri, 17 Sep 2021 19:00:00 -0400

Other you're composing an email to a VIP or crafting an ad campaign to launch your newest product, your headline is the most powerful piece of advertising real estate there is. Fortunately there are a few tips and secrets you can use to fast track your results. It's all in today's episode!

#34 The Art Of The Upsell - Would You Like Insurance With That?

Thu, 16 Sep 2021 17:00:00 -0400

In any 24 hour period, you're likely being offered at least 2-4 different upsells and you might not even realize it. Upsells can be a powerful way to add value to your customers and increase the size of their order - or, if not done properly, they can damage your brand and make your customers angry. Do you know the difference between an upsell and a cross-sell? It's all explained for you in this episode ...

#33 Yes You Can (She Did The Impossible)

Thu, 16 Sep 2021 16:00:00 -0400

This episode doesn't have a lot to do with marketing but everything about expanding your mindset about what's possible. It's based on some excellent advice from a military-trained swim coach who told us to watch a certain video ...

#32 A Client Stampede Secret: Blur The Lines Of The Market You're In

Tue, 14 Sep 2021 12:00:00 -0400

Defining who your ideal buyer is, is part of Step 1 of the Client Stampede Formula and the best place to start if you're looking to attract more clients. However, this is an advanced Client Stampede strategy that is very powerful for those businesses who already have a dominant position in a market and are looking for a bigger competitive edge.

#31 The Wealth Management Company Specializing in Millionaires (How To Specialize Not Generalize)

Mon, 13 Sep 2021 12:00:00 -0400

This is a good case study on why you need to reposition your business to dominate certain target markets, instead of trying to be all things to all people. In this episode I discuss how we helped this company achieve that in a fiercely competitive market.

#30 Need More Clients? Let's Do A Consult On This

Fri, 10 Sep 2021 12:00:00 -0400

There are OH SO MANY ways to attract new clients to your business. Let's do a consult on this and clear the fog.

#29 The Five Warning Signs It's Time To Rebrand Your Business

Thu, 09 Sep 2021 12:00:00 -0400

How do you REALLY know when it's time to rebrand your business? How do you know that you aren't just wasting your money to give your company a more modern "makeover?"

Listen to this episode and find out why Branding a business is SO much more than a new logo or a website, and why it's one of my most favorite projects to transform any business using.

#28 How To Create Customers For Life Using The Ritz-Carlton "Big Fish" Strategy

Wed, 08 Sep 2021 12:00:00 -0400

In a world that's plagued by mediocre four and supposedly five-star hotels , the Ritz-Carlton has grown to become one of the world's most iconic and enduring luxury brands.

Their incredibly loyal customer base happily spends $800+ a night to stay at any one of their 108 hotels in 30 countries.

Why?

Because no one takes care of the customer like the Ritz-Carlton does.

If you've never stayed at a Ritz-Carlton before, you should make it a priority. Even if it's just for a single night. It will be a smart investment in your own business because you'll experience a brand new paradigm of customer service that will change forever the way you think about serving your own customers.

#27 You're An Entrepreneur? Welcome To A Treacherous Journey For The Chosen Few (With Massive Rewards)

Tue, 07 Sep 2021 12:00:00 -0400

Being an entrepreneur - a real entrepreneur that is, is not for everyone. Yes it sure seems like calling yourself an entrepreneur is the default response given when someone isn't sure what they want to do with their lives, or is between jobs, or who thinks their next song is their ticket to fame and billions.

Being a real entrepreneur is also different from being a business owner. When you own a business, you've basically just created a job for yourself, instead of working for someone else. This is applaudable for sure, but it's not being an entrepreneur.

A real entrepreneur is someone who sees a gap in a market, seizes the opportunity, finds a team to help them implement, and then moves on to the next opportunity - thereby creating for themselves a series of assets that they can manage, but not have to work in. This takes a totally different skill set, nerves of steel and a willingness to keep pushing when others fall by the wayside.

If you're an entrepreneur (or think you might be one) - welcome. This episode will give you a shot of inspiration. I'm glad you're here.

#26 The Unbearably High Price Of FREE

Mon, 06 Sep 2021 12:00:00 -0400

There's a reason why the word "free" is a four-letter word - at least in your business. It's probably the most over-used word ever and, if you don't have the right marketing strategy sitting underneath it, it can cannibalize your sales, damage your brand and ... well, destroy the value of your business.

#25 The $100 Million Dollar Property That Got 16 Offers in 3 Weeks

Fri, 03 Sep 2021 12:00:00 -0400

The real estate industry is one of the most antiquated, and for me personally one of the most frustrating industries there is. Most real estate agents run around grabbing every listing they can, throwing it up for sale, and then .... waiting, waiting, hoping that another agent will come along with a buyer and it will magically sell.

Yes, the residential real estate industry is horrendous, but the commercial real estate industry is substantially worse. When you call on a commercial broker to inquire about a property you're lucky if you get a call back EVER - and if you do it might be a couple of weeks later. Meantime if you're the seller of a commercial property you're tearing your hair out because your agent is doing nothing to market the property (they're waiting, waiting for a buyer to magically appear..) meantime months and sometimes years go by with not a single offer. And when you do eventually get one, your commercial broker gets a big fat commission - for doing what exactly?

Well, once again I applied the Client Stampede Formula to this very antiquated industry and marketed a commercial portfolio for a client, turning the industry upside down and showing sellers (and developers) what is really possible when a portfolio is marketed properly ...
No matter what industry you're in, you're going to want to take a listen to this episode!

#24 Saving a Luxury Hotel in Peril

Thu, 02 Sep 2021 12:00:00 -0400

Whether you're selling software, plastic surgery, consulting services or... luxury hotel accommodation, the principles of successful marketing have not changed for the last 100 years. Yes the way we advertise has changed dramatically (think digital explosion) BUT the triggers that make people buy are the same irrespective of what industry your business is in, or what you are selling.

In other words, we humans are all hardwired the same way when we make a buying decision. That's why listening to this case study about a luxury hotel in peril has some very valuable marketing lessons that you can learn from and apply to your business.

#23 The Disaster Audi Buying Experience

Wed, 01 Sep 2021 15:00:00 -0400

Remember in episode #21 how I talked about Shaquille O'Neal's multi-million dollar mistake in making some BIG assumptions about a target market? Well, this episode expands on this idea further by sharing a real-life example of one of the worst buying experiences I've ever had - simply because the salesperson assumed I wasn't a "real buyer". Have a listen and make sure that you don't make any of these mistakes in your business - they are catastrophic to your brand and your bank account!

#22 Not Always About The Slam Dunk, Marketing Is About The Pivot

Tue, 31 Aug 2021 22:00:00 -0400

Have you racked up your fair share of marketing failures? Good. That means you're testing and innovating and always on the hunt for better response rates. With every campaign that's flopped, there's an incredible learning opportunity, but few businesses pause to take in the lessons and instead just dive headlong into the next, and the next - chasing that elusive marketing silver bullet. Take a listen and you might discover that slam dunk campaign is right under your nose... that it just needs a few small tweaks ...

#21 Don't Make Shaquille O'Neal's Multi-Million Dollar Marketing Mistake

Mon, 30 Aug 2021 22:00:00 -0400

Yep Shaq is one of the best basketball players of all time (and one of my favorite Lakers). But he's also an uber-savvy businessman and entrepreneur who has made far more money post his professional career than as an NBA star. However, even the great Shaq doesn't get it right all the time. He made a classic marketing mistake that so, SO many business owners make without realizing it, and ..it cost him millions of dollars. Learn from Shaq!

#20 SALE!!! Why This Could Be The WORST Strategy For Your Business

Fri, 27 Aug 2021 12:00:00 -0400

Is your business relying on offering discounts to get new business? Uh-oh, be very careful - you're on a slippery slope. There's a reason why the word "sale" is a four-letter word ...!

#19 Don't Hire a Marketing Agency And Make These Simple (Expensive) Mistakes

Thu, 26 Aug 2021 12:00:00 -0400

We know hiring the right marketing agency can be one of the most important decisions you'll ever make in your business. Afterall - when it get it right you'll have a strategic partner in your corner to help you grow your business 24/7. But, when you choose the wrong one... well it's not just wasting money and time, but your sanity and peace and mind pays a high price too. Never fear - here are some helpful tips to help you ask the right questions straight out of the gate!

#18 How To Write An Ad That Converts Like Crazy

Wed, 25 Aug 2021 16:00:00 -0400

Back for an encore (ahem). Discover some of the inside secrets to what really makes people buy - and why soooooooooo many ads miss the mark. Whether your business is huge or fledgling sized, you'll get some good takeawaysfrom this episode that will help you stop wasting money starting now ..!

#17 Oops Are You Doing Tactic Marketing?

Tue, 24 Aug 2021 21:00:00 -0400

Feeling frustrated with your marketing results? Does it sometimes feel like you're throwing your marketing budget down a big black hole and you're not sure why more people aren't buying? This episode will clear the confusion for you once and for all. Breathe, marketing is about to get a whole lot easier.

#16 A Brilliant Beer Strategy For Beer (And Ocean) Lovers

Mon, 23 Aug 2021 20:00:00 -0400

Sometimes the most Irresistible Messaging - Step 2 of the Client Stampede Formula, has to come about through innovation. In this case it was one company's extreme (and brilliant) innovation that has set their microbrewery apart and created legions of loyal customers. Their Irresistible Messaging was so irresistible that it even went viral globally AND it's helping reduce ocean waste AND it's still just as irresistible nearly ten years on. Have a listen and learn from this company's unique approach ..

#15 Piggybacking on Other Businesses - How To Make Co-marketing Work For You

Fri, 20 Aug 2021 12:00:00 -0400

Ever opened a box from Amazon only to have an offer to a Wine Club fall out? Or a subscription offer to a grocery home delivery service? That's co-marketing at work - where two businesses cooperate to both make money from leveraging one or both of their customer lists. There are 53 different ways you can structure a co-marketing arrangement this podcast will walk you through a few of the most powerful and simple ways to work with another business.

#14 Lessons From The Greatest Salesman In The World

Thu, 19 Aug 2021 12:00:00 -0400

This is one of my favorite podcast episodes to date - it's a little longer than usual, but you'll understand very quickly why. This episode tells the story of the Greatest Salesman in the World and breaks down some of his most powerful lessons which you can immediately put to work in your business. You might want to listen to this episode a few times to let the key learnings really sink in - we cover a lot of ground.

#13 How To Write An Ad That Converts Like Crazy

Wed, 18 Aug 2021 12:00:00 -0400

Copywriting - the power of words to persuade a person to take a course of action, is one heck of a superpower for any business owner to have. Writing a high converting ad is equal parts buyer psychology, creativity, and time-tested, evergreen marketing principles. If you're new to copywriting, this is a great place to start to grow your understanding of how to craft a powerful ad that converts like crazy.

#12 The $3.5 Million Dollar Violin and Your Company's "Packaging". It's a Game Changer.

Tue, 17 Aug 2021 12:00:00 -0400

This, perhaps, is one of the most valuable lessons on branding you'll ever discover. In this episode you'll hear the story of a social experiment conducted by one of the world's finest violin players and a subway station. The results surprised just about everyone, except those few of us who understand the true power of positioning. Take a listen and uncover one of the biggest (and most misunderstood) rules of marketing...

#11 What To Do When People Aren't Buying

Mon, 16 Aug 2021 13:00:00 -0400

If your sales have been sluggish, you've been missing your revenue targets or you're suffering through a "slow period" - this podcast episode will help you breakthrough.

#10 Productivity Tips To Conquer Morning Dread

Fri, 13 Aug 2021 12:00:00 -0400

How do I get more work done in 1 day than most people achieve in 2 weeks? Here's how

#9 Walk in Your Client's Moccasins

Thu, 12 Aug 2021 12:00:00 -0400

It's so very easy for us as business owners to assume that we know what our target market wants. Most of us make decisions based on our own preferences - and not their's- for example have you ever said "I don't like this new product" or "I don't like the way that ad sounds. In running a successful business the only opinion that counts is that of our customer...

#8 Why Digital Marketing Is Not Enough

Wed, 11 Aug 2021 12:00:00 -0400

I love digital marketing as much as the next marketing agency, BUT it's a double-edged sword and if you're only using digital marketing to attract new leads you are leaving a LOT of money on the table and I'd wager a bet that you're also wasting a lot of money. Here's why ..

#7 How to Repel Customers

Tue, 10 Aug 2021 11:00:00 -0400

Yesterday I was at a store that had a sign on it that said "All our customers bring happiness - some by coming and others by going." But the trick is to ensure that the problem ones never make it into your business in the first place. This is where using Client Stampede marketing comes into play - to attract only the best kinds of prospects and repel the rest.

#6 Surprising Grocery Store Lessons For Your Business

Mon, 09 Aug 2021 12:00:00 -0400

There are amazing lessons in marketing all around us. Whenever you see a successful business, no matter what industry - it's extremely worthwhile to dissect what's made them so successful and to see how you can apply similar principles to your own business. If all that sounds like too much work for you, don't worry I've got you covered - my brain is hardwired this way (I started dissecting the inner workings of successful businesses since I was 11 years old LOL - cue eyeroll from my friends and family). Just take a listen to this episode and you'll start viewing the world through a whole different "success" l;ens - it's very powerful stuff to scale your business.

#5 How to Avoid Marketing Overwhelm

Fri, 06 Aug 2021 12:00:00 -0400

Marketing your business is kind of like an iceberg - no matter what you're doing (the tip), there's always a massive amount that you're not doing (the rest of the 'berg). So how do you know what kinds of marketing you should be doing and what kinds you should be ignoring? Tik Tok anyone? Let me break this down for you ..

#4 The Three Biggest Marketing Mistakes You're Probably Making

Thu, 05 Aug 2021 12:00:00 -0400

Feeling frustrated that your marketing isn't working the way you hoped it would? Chances are better than average that you're making one (or maybe all three) of these simple marketing mistakes. The good news is that once you know...it's easy to fix!

#3 Think Like The Fish (A Client Stampede Secret)

Tue, 03 Aug 2021 22:00:00 -0400

It's crazy to me how many businesses - large and small just blow through massive amounts of marketing spend because they don't understand this one simple premise - upon which ALL successful marketing is founded. This is pure gold for your business and you'll never think the same way again ...

#2 The Difference Between Success & Failure Is So Very Small

Tue, 03 Aug 2021 22:00:00 -0400

Yes making the leap to starting your own business is hard. But guess what's so much harder? To keep forging ahead long after everyone else has quit. This episode draws inspiration from the story of Sylvester Stallone - it's the stuff of Hollywood legends, but most importantly it's to show you that your success is right there. You. Just.Have.To.Keep.Going.

#1 There Is No Power In Playing Small

Mon, 02 Aug 2021 16:00:00 -0400

What's the biggest thing holding you back in your business? If you feel guilty for having big goals and wanting more, don't! There is no power in playing small. You wanting "more pie" doesn't mean that there's less "pie" for everyone else - that's a scarcity mentality. By you choosing to be your best, you inspire others and create "more pie" (to continue that rather ridiculous but all-too-common metaphor). Your success is directly linked to your mindset. This episode is for you ...