But that’s not always the real issue.

In this solo episode, Ruthie unpacks the difference between a true visibility problem and the deeper marketing gaps that can quietly stall a launch. Because sometimes the issue isn’t reach—it’s clarity, audience readiness, nurture, or the amount of runway your marketing actually had.

If you're an experienced founder navigating a season of expansion, launching something new, or trying to grow without adding more noise to your life, this episode will help you diagnose what’s actually happening inside your marketing.

You’ll hear:

Why not every slow launch is a visibility problem
 How unclear offers can stall momentum—even with strong reach
 The role audience readiness plays in buying decisions
 Why nurture and trust matter before asking for the sale
 How modern audiences respond differently to urgency tactics
 Why founders need a longer marketing runway than they think

If you’ve ever wondered whether you need more visibility or more clarity in your marketing, this episode will help you identify the real lever to pull next.

Listen in—and remember, you don’t have to carry the mental load of marketing alone.

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@ruthie.sterrett
@theconsistencycorner

In this honest solo conversation, Ruthie shares the behind-the-scenes story of hosting a Marketing Mixer where not a single person came. But this isn’t about failure. It’s about visibility, vulnerability, and the courage required in expansion seasons.

If you’re an experienced founder navigating growth, launching something new, or trying to reach a new audience while balancing real life and leadership, this episode will feel like a deep exhale.

You’ll hear:

• Why broadcast marketing isn’t the same as relationship-based marketing
  
  
  
• How avoiding direct outreach can disguise itself as “strategy”
  
  
  
• The real difference between demand problems and courage problems
  
  
  
• Why busy audiences need a longer runway
  
  
  
• How vulnerability strengthens authority instead of weakening it
  
  
  

If you’ve ever thought, “Maybe nobody cares,” this episode is your reminder: clarity and courage matter more than noise.

Listen in—and remember, you’re not building alone.

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@ruthie.sterrett
@theconsistencycorner

And then… nothing happened.

In this episode, we’re talking about the gap between inspiration and integration — and why your marketing strategy isn’t failing because you lack discipline.

It’s failing because you’re already at capacity.

As a founder and a mom, your mental load is real. Learning something new or mapping out a brilliant plan feels productive — but if that insight never gets integrated into your week, your systems, and your actual capacity, it stays fragile.

This conversation dives into:

• Why clarity alone doesn’t create momentum
  
  
  
• The difference between consuming ideas and implementing strategy
  
  
  
• Why marketing feels heavier when you carry every decision alone
  
  
  
• How community and continuity reduce decision fatigue
  
  
  
• What it actually takes to turn strategy into sustainable action
  
  
  

If you’ve ever thought, “I know what to do… why am I not doing it?” — this one’s for you.

Because your business doesn’t need more inspiration.

It needs integration.

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@ruthie.sterrett
@theconsistencycorner

You’re not alone.

In this episode, we’re talking about how to make networking fun again — and more importantly, how to make it strategic. Because networking isn’t just small talk. It’s top-of-funnel visibility. It’s middle-of-funnel trust-building. And sometimes? It turns into bottom-of-funnel referrals and clients.

But only if you’re in the right rooms.

We’ll cover:

• Where networking fits in your marketing funnel
• Why transactional “pitch fest” rooms drain your energy
• How to find networking spaces that align with your values
• The structure that actually makes connection easier (yes, even icebreakers)
• How I reworked my own Marketing Mixer after experimenting with pricing and structure

If marketing has been feeling heavy lately, this conversation will help you reframe networking as a long-game, relationship-driven strategy — not a speed-dating sales tactic.

And if you’re ready for a room that feels strategic, supportive, and human? I’ll tell you exactly where to find one.

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@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, Ruthie breaks down why capacity is a strategic input, not a personal flaw — and how ignoring it is the fastest way to burn out, stall momentum, or abandon a plan that could have worked with the right support.

Using a road trip analogy (yes, including gas tanks, detours, and playlists), this conversation reframes marketing consistency through a more human, sustainable lens — especially for mom founders carrying real-life responsibilities alongside business growth.

You’ll learn why every marketing tactic works in theory, why most plans fail in practice, and how to start building a strategy that honors your time, energy, health, and season of life. This episode is for founders who are tired of feeling behind, overwhelmed, or frustrated with marketing that looks good on paper but never gets executed.

If you’re planning your next quarter — or the rest of the year — this episode will help you slow down, get honest, and make decisions that actually stick.

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@ruthie.sterrett
@theconsistencycorner

In this conversation, Ruthie Sterrett explores why marketing starts to feel heavy as your business grows and how to decide what’s actually worth carrying forward — and what you’re allowed to let go of.

This episode isn’t about trends, algorithms, or what’s “working right now.” It’s about capacity-aware decision-making. You’ll hear honest examples from Ruthie’s own business, including why some strategies stay even when they don’t convert on paper — and why others get paused even when the metrics look good.

You’ll learn how to evaluate your marketing through both data and energy, how to recognize when a strategy no longer fits your season of life, and why conversations — not dashboards — are often the missing piece.

If you’re a founder and a mom who feels stretched thin, resentful of marketing, or unsure what actually deserves your time right now, this episode will help you breathe a little easier — and make clearer, kinder decisions about how you show up.

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@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, Ruthie breaks down why visuals aren’t just a “vibe” — they’re a set of strategic decisions that quietly drive (or drain) your energy every time you sit down to create content. From choosing video versus static content, to deciding between polished and raw, text-heavy or image-forward, these choices shape how sustainable your content system actually is.

You’ll learn why copying what’s “working” for other brands often increases friction instead of reducing it, and how clarity around visual preferences removes decision fatigue for you and your team. This conversation is especially for capable, experienced founders who know what they’re doing — but still feel resistance when it comes to marketing execution.

In a world saturated with AI-generated sameness, Ruthie explains why alignment — not volume — is the real differentiator, and how intentional visual strategy builds familiarity, trust, and consistency without feeling manufactured.

If content creation has started to feel like a grind, this episode will help you identify the decisions that need to be made once — so you don’t have to keep making them over and over again.

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@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, Ruthie breaks down what founder-led marketing actually means in 2026 — and what it absolutely does not mean. Spoiler: it’s not about becoming an influencer, posting nonstop video, or sharing your entire life online.

Instead, founder-led marketing is about thoughtful, intentional storytelling that brings perspective, credibility, and human connection into your brand — without adding more mental load or decision fatigue.

You’ll learn how to infuse your personal brand into your marketing in a way that feels aligned, sustainable, and supportive of your capacity as a founder and a mom. We’ll talk about the difference between personal brand and business brand, how they work together, and why clarity — not volume — is the real growth lever.

If you’ve been feeling pressure to “show up everywhere” or wondering how much of you needs to be in your marketing, this episode will give you a clearer, lighter path forward.

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@ruthie.sterrett
@theconsistencycorner

Marketing doesn’t usually feel heavy because you’re bad at it — it feels heavy because you’re carrying too many unresolved decisions at once.

In this solo episode, Ruthie breaks down the first marketing decision that creates clarity everywhere else: choosing a clear priority offer. Before you think about platforms, content calendars, or how often you “should” be posting, this decision determines how simple or complicated your marketing feels day to day.

If marketing feels loud, scattered, or mentally draining right now, this conversation will help you slow down and refocus. Ruthie explains why decision fatigue is real work, how unresolved choices increase cognitive load, and why clarity — not more tactics — is what actually creates momentum.

You’ll learn:

• Why marketing decisions stack (and why that’s exhausting)
  
  
  
• How prioritizing one core offer simplifies content, channels, and campaigns
  
  
  
• Why clarity isn’t about deleting offers — it’s about creating hierarchy
  
  
  
• How strategic decisions reduce mental load for you and your audience
  
  
  

This episode is especially for founders who feel capable, but tired of carrying marketing alone — and who want their strategy to feel lighter, not louder.

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@ruthie.sterrett
@theconsistencycorner

What if social media wasn’t the backbone of your business growth?

In this episode of The Consistency Corner, Ruthie sits down with longtime mentor and strategist Holly Haynes, creator of the Anti-Social Method, to unpack what sustainable, life-first visibility actually looks like.

With over 20 years in corporate strategy, Holly shares how she built a multi-six-figure business without being glued to Instagram — and why email marketing, podcasting, SEO, and aligned launch planning create more stability than chasing algorithms ever could.

You’ll hear why social media should be a Plan B, how to design launches around your real life (not Black Friday FOMO), and what to consider before outsourcing support in your business. This conversation is a must-listen for founders who want growth without burnout — and freedom without sacrificing results.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie breaks down the real differences between a social media manager, a social media strategist, a marketing strategist, and a full-service agency — and why those distinctions matter more than you think when you’re leading a growing business.

You’ll learn what each role is truly responsible for, where expectations often get misaligned, and why so many CEOs feel frustrated or burned by social media support that wasn’t the right fit. This conversation is designed to help you step out of task-level thinking and into CEO-level decision making — so you can delegate marketing with clarity, confidence, and intention.

If you’re tired of carrying the mental load of content creation, managing timelines, or wondering why outsourcing didn’t deliver the results you hoped for, this episode will help you identify the gaps that need to be filled — and the type of support that can actually move your business forward.

Because the right marketing support doesn’t just help you post consistently.
 It helps you lead like the CEO you already are.

👉 View the Service Guide to explore strategic, done-for-you marketing support.

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@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie breaks down how to build a 2026 launch calendar that actually supports sales, protects your capacity, and eliminates the constant “what should I post?” stress. This isn’t just about launching new offers — it’s about understanding campaign seasons, pre-launch strategy, and intentional messaging so your content leads somewhere meaningful.

You’ll learn the difference between a launch vs. a campaign, why a 90-day runway matters (especially for service-based businesses), and how pre-pre-launch planning sets you up for calmer, more effective launches. Ruthie also shares how capacity plays a critical role in launch success — and why planning ahead gives you more freedom, not less.

If you’re a founder who wants your marketing to feel strategic instead of scattered — and you’re thinking ahead to 2026 — this episode will help you map a launch rhythm that feels aligned, sustainable, and conversion-focused.

✨ Ready to stop building the plane mid-air and start planning with confidence? This one’s for you.

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@ruthie.sterrett
@theconsistencycorner

Instead of rinsing and repeating the same content plan year after year, this episode invites you to zoom out, get honest about what’s working, and release the mental load you’ve been quietly carrying. Marketing isn’t stressful because of the posting — it’s stressful because of the deciding. And when you’re the one holding every strategic decision, every direction change, and every big-picture responsibility? It’s exhausting.

Inside this episode, you’ll reflect on what success truly looks like for your business in 2026, identify which offers will drive that success, assess the real job social media needs to play for your brand, and determine what’s no longer serving you. You’ll also explore what kind of support would allow you to lead without holding everything yourself.

If you’re ready to step into 2026 with clarity, confidence, and a strategy that supports your growth (not your burnout), this episode is your starting point.

And if you’re feeling the weight of carrying your marketing alone? The Corner Office is now booking for Q1. Let’s map out your next season together.

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@ruthie.sterrett
@theconsistencycorner

Instead of focusing on posting more, this episode digs into visibility from the inside out—building a brand that reflects your values, honors your capacity, and evolves as you evolve. Ruthie and Ashley unpack why DIY branding often leads to confusion, how clarity becomes the antidote to overwhelm, and why consistent visibility is more like planting seeds than chasing instant results.

You’ll hear honest insights about navigating maternity leave, rebuilding confidence after long breaks, leaning into SEO for sustainable visibility, and knowing when it’s time for a rebrand or brand refresh. Whether you’re growing a business alongside raising kids or stepping into a new season as a CEO, you’ll walk away with clarity and reassurance that you don’t have to burn out to be visible.

✨ After listening, head to the Self-Made Life Podcast for part two!

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@ruthie.sterrett
@theconsistencycorner

In this conversation, Ruthie breaks down how to step away from the apps without losing connection, momentum, or visibility. You’ll learn the simple six-step checklist she uses with clients inside The Corner Office, how to decide whether to announce your break, and what to do before logging off to keep your audience supported and your business running.

Plus, Ruthie shares exactly how to return in a way that feels natural—not awkward or overexplained—by focusing on audience-centered content, gentle reconnection, and a five-day rhythm to rebuild momentum.

If you’re a busy mom running a business (and carrying 90% of the mental load), this episode will help you reset your relationship with social media, protect your energy, and build healthier rhythms heading into the new year.

✨ Want the freedom to take a sabbatical anytime? Grab The Corner Office Service Guide to learn how we can take social media off your to-do list for good.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this solo episode, Ruthie breaks down what authentic engagement truly means and how it can build real community on social media. Not the “drop an emoji and disappear” kind of engagement—the kind that creates conversations, strengthens relationships, and reminds your audience that there’s a real human behind the feed.

You’ll learn the difference between inbound and outbound engagement, how the algorithm actually interprets your relationships, and why DMs and thoughtful comments matter more than ever. Ruthie also shares how tools like ManyChat can support—not replace—real connection, and how small gestures of humanity can stand out during a busy, emotional time of year.

If you’ve ever wondered how to show up on social without burning out, this episode will help you build connections with clarity, generosity, and intention.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ruthie shares her personal story of leaving corporate life, navigating the mental load of motherhood, and building a business designed around flexibility, purpose, and enoughness. She unpacks why society pushes women toward extremes, how high-achieving moms internalize unrealistic expectations, and the cultural and structural challenges that make modern motherhood feel so heavy.

You’ll hear insights inspired by research from McKinsey, Lean In, Harvard Business Review, and real conversations inside the Consistency Corner community. Plus, Ruthie reframes the 5C Framework—Clarity, Calendar, Content, Consistency, and Conversion—as a tool to help moms define success on their own terms.

If you’ve ever felt like you’re doing everything and still not doing “enough,” this episode will feel like an exhale. You’re not failing; you’re pioneering a new model of motherhood. And you don’t have to do it alone.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

From choosing which platforms to focus on, to deciding what to share personally, this episode offers a gentle reminder that consistency isn’t about doing it all—it’s about finding a rhythm that fits your life right now.

You’ll hear how Dana navigates growing her business while managing IVF and a full-time job, and Ruthie offers practical, compassionate insight into maintaining visibility, setting boundaries, and letting go of the “shoulds.”

Whether you’re in a busy season or simply craving a slower, more aligned pace, this episode will remind you that you can show up for your audience without showing up everywhere.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

You’ll learn how to identify which trends actually serve your business goals, why you don’t need to hop on every viral sound, and how to use tools like trending audio and scheduling apps without burning out. Ruthie even shares her honest take on using AI for trend research (and why it’s not the shortcut you think it is).

This conversation will help you reframe how you think about trends — not as a magic bullet, but as an amplifier for your message when used intentionally. You’ll walk away with clarity, confidence, and a few practical tools to make social media feel more sustainable.

✨ You’ll Learn:

• Why chasing hacks leads to burnout
  
  
  
• How to evaluate trends strategically
  
  
  
• Tools that make trendspotting easier
  
  
  
• What to do when you go viral
  
  
  
• Why connection always beats constant creation
  
  

🎟️ Want to go deeper? Join Ruthie at the next Social Media Mixer — part networking, part workshop, and 100% real conversation about what’s working on social right now.

Save your seat here!

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@ruthie.sterrett
@theconsistencycorner

In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity.

Together, they unpack:

• How Erika shifted from full-service bookkeeping to empowering women to understand their numbers
• Why social media’s role in her funnel has changed — and how that’s actually increased connection
• The tension between showing “real life” as a mom and staying professional online
• How to test your content with intention (without getting stuck in comparison or overthinking)

If you’ve ever wondered how to market your service-based business without burning out, this episode will remind you that clarity beats consistency every time.

👉 Connect with Erika on Instagram @erika_millard
👉 Learn more from Ruthie at theconsistencycorner.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

You’ll hear Ruthie break down the “consistent doesn’t mean constant” philosophy that guides her content planning and why seasonal strategy shifts matter more than algorithm hacks. Learn how to decide if a 3-grid or 9-grid fits your business, what to post when life gets busy (hello, Q4 holidays), and how to keep your Instagram working for you — even while you’re not posting every day.

Whether you’re managing multiple profiles, running a brand that serves moms, or just ready to breathe again on social, this episode will help you build a content strategy that’s intentional, sustainable, and actually fun again.

✨ Want support? Explore our done-for-you 9-Grid service or grab the 9-Grid Planning Pack to DIY your own and step into the season with less overwhelm and more consistency. 

Learn more about working with The Corner Office

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, Ruthie Sterrett breaks down how to use the Instagram three-grid to instantly communicate who you are, who you help, and how you serve. You’ll learn why these three posts act like a window display for your business—and how to design them with intention, whether you’re launching, pausing, or pivoting.

If you’ve ever wondered what to pin, how to design your grid, or how to make sure your profile does the heavy lifting for your brand—this episode walks you through exactly what to include, how to structure it, and why it matters.

Perfect for: Founders and CEOs of brands that serve moms who are ready to make Instagram work smarter—not harder.

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@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” you hear from online gurus—post more, use hashtags, jump on trends—this is about building a strategy that aligns with your business goals and makes social media feel manageable again.

You’ll walk away with clarity around what kind of content to create (personal vs business-focused), how often to post, which platforms to prioritize, and what type of engagement plan actually works for busy founders. Ruthie shares the same questions she uses in strategy sessions with clients to cut through the overwhelm and create a system that supports growth without burning you out.

If you’ve ever felt like you’re shouting into the void on Instagram, exhausted by the “shoulds,” or questioning if going viral even matters, this conversation will help you breathe again. You’ll learn how to make intentional choices about your content and build a strategy that supports both your business and your life.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of.

Whether you’ve been frustrated by generic outputs or want to use AI to reclaim your time, this conversation will help you see ChatGPT as a collaborative partner—not a copy-paste machine.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and convert. Learn how to put the right people in the right positions, why vibes and alignment matter just as much as skills, and how to use a marketing playbook that ensures your team runs the same plays toward the same goals.

If you’ve been DIY-ing your marketing or piecing together support without a clear strategy, this episode will give you clarity on how to finally get the consistent results you’ve been chasing.

Learn more about working with The Corner Office

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@ruthie.sterrett
@theconsistencycorner

You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intention, and why supporting brands that serve moms is one small way we can make an impact.

If you’ve ever opened your phone, scrolled the news, and thought, “I hate it here,” this episode will remind you that you’re not alone—and that you can keep showing up with humanity, alignment, and courage.

Resources & Shout Outs: Mo News, @sharonsaysso, @sarawiles, books by Isabel Wilkerson, and more.

👉 Join the next Social Media Mixer on September 26th to keep the conversation going.

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@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie breaks down why so many founders feel more overwhelmed after hiring help—and how to avoid the common mistakes that make outsourcing fail. Whether you’ve tried hiring a VA, a freelancer, or even a content team, this is the episode to help you go from frustrated to fully supported.

You’ll learn:

• Why social media delegation often backfires
• The 3 things your team must have to succeed
• How to create a content process that works (even if you’re not a content person)
  
  

If you’re ready to hand off social media and feel good about it, get the full blueprint inside the Delegation Download 

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@ruthie.sterrett
@theconsistencycorner

In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier.

That’s why I created the Over It Index—a simple readiness assessment that shows if you’re set up for success. It reveals your next best step, so you can finally get content off your plate in a way that gives you freedom, energy, and results.

Take the Over It Index → theconsistencycorner.com/overit

00:00
The Summer of Delegation

02:54
Overcoming Content Creation Overwhelm

05:51
The Over It Index: Your Outsourcing Assessment

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In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn:

• Why creative burnout is hurting your content (and your audience engagement).
• How inconsistent posting can damage trust—and what to do instead.
• The key mindset shift from “I have to do it all” to becoming a true CEO.
  
  

If you’ve been wondering whether outsourcing is a smart next step for your business, this episode will help you decide and give you practical ways to take social media off your plate without losing your brand’s voice.

Chapters

00:00
The Burden of Social Media Management

02:47
Recognizing the Signs to Outsource

05:38
The Impact of Inconsistency on Engagement

08:28
Understanding Time Confetti and Focus

11:50
The Importance of Data in Social Media Strategy

14:36
Resentment and Burnout from Content Creation

17:27
Embracing Outsourcing for Business Health

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In this episode of The Consistency Corner, I’m joined by parenting coach and psychologist Dr. Gila for a real talk conversation on what social media is actually supposed to do in your business—and how to make it work for your season, your audience, and your goals.

We unpack what it looks like to:

• Align your content with your business goals (instead of posting just to post)
  
  
• Choose the right platform for your audience and your energy
  
  
• Simplify visibility when you’re doing all the things
  
  
• Show up with consistency without the pressure to be perfect
  
  

Plus, Dr. Gila shares how she helps single parents raise strong-willed and neurodivergent kids with connection over perfection—and why amplifying her message matters in a noisy online world.

🔗 Connect with Dr. Gila

Website: www.drgilaparenting.com

Instagram: www.instagram.com/drgila_parenting

Facebook Group: Single-Parenting with Connection, not Perfection https://www.facebook.com/share/g/154KRmy72k/

Whether you’re a brand new founder or growing a brand that supports moms, this conversation will help you rethink the role of content and give you permission to show up in a way that feels good—and gets results.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie Sterrett shares how to map out your launch and campaign calendar so your social media marketing works as part of a bigger picture strategy. You’ll learn how to plan your content with intention, guide your audience through awareness and decision-making, and ensure every post leads to your ultimate business goals.

If social media feels like a chore, or your content isn’t converting, this conversation will help you connect the dots between launch planning and marketing success—so you can finally show up with purpose and strategy.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

With a background in research and her own lived experience navigating IVF, corporate chaos, and entrepreneurship, Laura has built a framework that works with your life—not against it. Spoiler alert: most time management strategies were built for men and simply don’t translate to the mental load and complexity moms carry daily.

Laura breaks down the four pillars of her time management method: principles, skills, mindset, and bandwidth awareness. Learn why paper planners alone aren’t enough, how to rebuild your time systems to support your actual life, and what it really means to create a calendar strategy that gives you space to breathe.

Whether you’re balancing corporate life, motherhood, or a growing business—this episode is your permission slip to stop doing it all and start doing it differently.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

If you're ready to take social off your plate without sacrificing authenticity, this episode is your starting line.

🎧 Tune in to learn:

• Why your input still matters (even with a team)
• The critical content assets most CEOs overlook
• How to prepare for a seamless, strategic social media partnership
  
  

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe the invisible labor they’ve been carrying for far too long.

We dig into how to actually talk to your partner about the mental load, why so many moms feel burnout before they even finish their coffee, and how content can become a catalyst for change in our relationships and our culture.

Whether you're a founder, a content creator, or a mom trying to do it all—this episode will help you feel seen, empowered, and better equipped to lead with intention in your home and business.

Plus, Paige shares how she built a sustainable content strategy rooted in real-life conversations and community—and how you can, too.

🔗 Connect with Paige Connell (@sheisapaigeturner)

📸 Instagram: https://www.instagram.com/sheisapaigeturner
🎵 TikTok: https://www.tiktok.com/@sheisapaigeturner
🌐 Website + Newsletter + Audio Course: https://www.sheisapaigeturner.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This conversation is packed with honest, strategic insight to help you decide what’s right for you—based on your season of business, your long-term vision, and your bandwidth. Ruthie shares the exact framework she uses with clients and opens up about her own branding evolution between @ruthiesterrett and @theconsistencycorner.

Whether you’re a solopreneur dreaming of building a team, or a CEO ready to step into thought leadership, this episode will guide you through making smart, aligned decisions that support your business growth and impact.

💡 Tune in to learn how to balance visibility, delegation, and sustainability—without burning out.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, I’m joined by Sam Hall—Certified Seasons of Matrescence™ Educator, podcast host, and the founder of Welcome Mama Co. Sam shares how she’s using merch with a message to open the door to deeper support for moms, and how her brand is grounded in the mission to make mothers feel seen, heard, and supported.

We talk about the identity shifts that happen in motherhood, what matrescence really means, and how marketing can be more than just visibility—it can be connection.

You’ll hear:

• How Sam went from educator to merch-based founder
  
  
  
• Why she uses her monthly collections in the customer journey
  
  
  
• What she’s learned about marketing while mothering in real time
  
  
  
• How she’s navigating the balance between personal and brand content
  
  
  

Plus, we dig into the real mental load of content creation, what’s working on social (and what’s not), and how to stay rooted in your mission while still showing up online.

If you’re a founder serving moms—or you are a mom trying to do business in a way that honors your season—you’re going to feel seen in this one.

🔗 Connect with Sam:
 Instagram: https://instagram.com/samthomsonhall
Shop + Resources: https://welcome-mama.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This isn’t about failure. It’s about growth. You’ll hear relatable signs like inconsistent posting, decision fatigue, and resentment toward content creation. If you’ve ever found yourself mentally drafting captions while trying to cook dinner, this one’s for you.

Ruthie outlines what effective social media support really looks like—not just handing logins to a VA, but working with a strategic partner who understands your brand voice, your goals, and your customer journey. She also breaks down four service options that can meet you where you are.

If you’re ready to stop letting social media drain your energy and start letting it support your growth, tune in now. You’ll walk away with clarity, confidence, and permission to do things differently.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We’re diving into why branding is so much more than a logo, how emotional connection builds faster trust with your audience, and why a professional brand strategy isn’t just a “nice to have”—it’s a business growth essential.

Bethany shares her journey into specializing in branding for mompreneurs, and we break down the shifts that happen when you move from DIY to intentional brand design. Plus, we talk about why having your brand out of your head and onto paper is the key to scaling with confidence and ease.

If you’re ready to build a brand that sells, serves, and supports the life you want, this episode is for you.

👋 Connect with Bethany + Wildbloom Creative Studio
Instagram: https://www.instagram.com/wildbloomcreativestudio

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

If social media leaves you feeling anxious, depleted, or like you’re never doing enough, you are not alone. Ruthie breaks down why this happens, how to name the pressure, and what you can do to manage it more intentionally—without guilt.

This episode is for the ambitious, high-achieving woman who’s tired of being everything to everyone. Let’s make peace with social media and take one more thing off your mental plate.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We’re diving into the key metrics that matter this year — watch time, shares, and saves — and how to use them strategically to reach both new audiences and existing followers. Plus, we’ll discuss why viral content often misses the mark for business owners and how to craft content that aligns with your brand while still engaging with the algorithm.

Whether you’re feeling overwhelmed by the pressure to keep up with trends or just frustrated by the drop in engagement, this episode will give you a fresh perspective on what actually works on Instagram right now. Tune in for actionable insights on remixing content, staying consistent, and building a brand that lasts — without burning out.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar?

In this episode of The Consistency Corner, we're diving into what’s really going on with the Instagram algorithm in 2025, why your Instagram reach is down, and how to shift from “hope and post” to a real Instagram content strategy that gets results.

You’ll learn:

• The 3 key metrics the algorithm actually cares about (hint: it’s not comments 😬)
• How to build a smart Instagram reach strategy for both new followers and your existing audience
• What the Instagram algorithm wants in 2025—and how to give it exactly that
• Tips for repurposing content that actually performs
• Why every post needs a job description and how to assign one

Whether you’re a content creator, service provider, or CEO of a brand that serves moms, this episode will help you increase Instagram reach without burning out.

💬 DM me your biggest frustration with Instagram right now
📲 Subscribe for future episodes that simplify your marketing
🔁 Share this with a fellow founder who needs a mindset reset around social media

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Hey there, I’m Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.

🎧 In each episode, you’ll discover:
✔️ How social media can work for you (instead of feeling like a never-ending task)
✔️ Struggles moms are facing today—and meet founders who are stepping in to help
✔️ Why strategy beats trends when it comes to social media marketing (while getting the TL;DR on the trends working today)

What to expect in upcoming episodes? Inspiring interviews with founders like you, scaling a business that serves moms, plus bite-sized social media tips!

💡 Who is this podcast for?
➡️ Founders of brands that serve moms who want to build brand authority without spending all day creating content
➡️ Marketing leaders and entrepreneurs looking for sustainable, strategic growth leveraging social media
➡️ Anyone who believes in conscious capitalism, disrupting outdated systems, and amplifying solutions that support moms 🙌

🔔 New episodes drop every Tuesday! Don’t forget to subscribe & turn on notifications so you never miss an episode.

💬 Let’s connect in real life!
🌟 Join us at our next Social Media Mixer—a networking event for founders of brands serving moms! Connect with like-minded entrepreneurs, exchange insights, and learn how to make social media work for your business.

📅 Save your spot now! 👉 https://www.theconsistencycorner.com/mixer

📩 DM me on Instagram → @ruthie.sterrett | @theconsistencycorner
📩 Visit the website → www.theconsistencycorner.com

✨ Key Takeaways:
✅ Social media should work for your business, not take over your life 🏡📱
✅ Moms are at the heart of change—your brand can make an impact 💖
✅ Consistency & strategy > trends & overwhelm 🎯
✅ Let’s simplify your social media strategy and make marketing FUN again! 🎉

Takeaways

• Consistency is crucial, but inconsistency can be okay.
• Ruthie's journey reflects the challenges of working moms.
• Social media should be part of a broader strategy.
• Finding alignment in business is essential for success.
• Helping brands that serve moms is the mission.
• Networking with like-minded founders is invaluable.
• Moms play a vital role in shaping the future.
• Creating a supportive work environment is important.
• Ruthie encourages sharing business pivots and shifts.

Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networking

Are you a founder that supports moms? Join us on November 15th, 2024 in the Seasonal Social Media Mixer! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this conversation, you'll discover:

• Why taking radical responsibility for yourself is the key to thriving in motherhood and business
• How to overcome the guilt of prioritizing your needs and dreams
• Practical strategies for setting boundaries and asking for help
• The importance of modeling self-care and authenticity for your children
• Tips for reconnecting with your passions and rediscovering joy

Scottie shares her personal story of hitting rock bottom as a stay-at-home mom and how it led her to transform her life and empower other moms to do the same. You'll learn why consistency doesn't mean constant and how to make progress in your business, even in the busiest seasons.

Whether you're a seasoned entrepreneur or just starting out, this episode will inspire you to embrace your multi-passionate nature and create a life that feels good on your terms.

Ready to reclaim your identity beyond motherhood? Tune in now and take the first step towards a more balanced, fulfilling life.

Connect with Scottie
Podcast: https://podcasts.apple.com/us/podcast/momplex-with-scottie-durrett/id1589834367 

IG: https://www.instagram.com/scottiedurrett/ 

FB: https://www.facebook.com/scottie.durrett.3/ 

Linkedin: https://www.linkedin.com/in/scottie-d-95333a47/ 

Freebie: https://scottiedurrett.com/self-care-menu/self-care-menu 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, we explore:

1. Amanda's journey from corporate layoff to successful entrepreneurship
2. The power of consistency over frequency in maintaining long-term success
3. Setting 90-day goals and asking yourself weekly: "What's one thing I can do this week to get closer to my goal?"
4. Strategies for overcoming self-doubt by remembering past successes
5. How to identify tasks to outsource: start with what you're not good at and don't enjoy
6. Embracing a 70% consistency mindset - it's about progress, not perfection
7. Why "done is better than perfect" should become your new mantra
8. The importance of accountability and productivity as crucial levers for achieving your goals

Connect with Amanda
https://www.amandamckinney.com 

Free Productivity Quiz: https://www.amandamckinney.com/quiz

Additional Free Resources: https://www.amandamckinney.com/free 

Podcast: https://pod.link/1473751874 

Book: https: www.amandamckinney.com/book 

Instagram: https://www.instagram.com/theamandamckinney/ 

LinkedIn: https://www.linkedin.com/in/theamanda-mckinney/

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Mindset and strategy are both crucial for achieving financial success.
• Creating systems and habits, such as a weekly 'power hour', can help with effective money management.
• It's important to understand and address your money mindset and beliefs.
• Consistency and regular check-ins with your finances can lead to positive financial outcomes.
• Mindset and strategy work together to create lasting change and financial empowerment.

Connect with Jen Paterson:
Instagram: https://www.instagram.com/jenpaterson.biz
Website: https://www.dollardivas.org 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Key takeaways:

• The power of tutorials in building a loyal audience
• How consistency (not constant output) leads to YouTube success
• Balancing SEO strategies with authentic content creation
• The importance of aligning your content with your brand values
• Why transparency and education can set you apart in the online space

Mariah offers insights on:

• Creating content that serves both existing clients and attracts new ones
• The unexpected benefits of sharing your learning process
• How to measure success beyond subscriber count
• Repurposing content across platforms without burning out
• The role of personal development in business growth

Whether you're just starting out on YouTube or looking to optimize your existing channel, this episode is packed with practical advice and inspiring stories. Learn how to create a YouTube strategy that feels authentic, serves your audience, and contributes to your overall marketing ecosystem.

Connect with Mariah:
Website: https://www.mariahmagazine.com/ 

Instagram: https://www.instagram.com/mariahmagazineco/ 

YouTube: https://www.youtube.com/c/MariahMagazine 

Podcast: https://curiouslyguided.com 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Key takeaways:  

• Leveraging YouTube for passive income generation
• The power of live streaming for service providers
• Creating engaging content without burnout
• Optimizing your YouTube channel to drive traffic to your offers
• Balancing authenticity with strategic content creation
• Integrating content creation with client work
• Common pitfalls to avoid when starting a YouTube channel
• The impact of "reckless generosity" in business

LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.

Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Takeaways

• Human design can be a valuable tool in designing customized approaches that align with an individual's strengths and preferences.
• Transitioning from an entrepreneur to a CEO requires delegating tasks and creating role clarity, supported by strategic operational plans. Supporting clients involves mapping out a 90-day plan that is realistic and achievable.
• Incorporating human design into business strategy can provide guidance and alignment.
• Trusting your gut and taking action based on your intuition is important for personal and business decision-making.
• Prioritizing self-care and creating consistent practices can help maintain balance and alignment in life and business.

Connect with Sierra:

Instagram: https://www.instagram.com/amplifiedinnovation/ 

LinkedIn: https://www.linkedin.com/in/sierra-henley-ashburn/ 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

What You’ll Learn:

• What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.
• Why understanding and using UTMs is essential for making informed marketing decisions.
• How to set up UTM links step-by-step, and the importance of creating a consistent naming convention.
• Tips for business owners at all stages, whether you're DIYing your marketing or handing off to a strategic partner or team.
• The critical difference between internal and external links and why it matters for your tracking accuracy.

Rebecca breaks down the often-overcomplicated tech side of marketing and shares her expertise on how to simplify the process, ensuring that even the busiest business owner can utilize these tools effectively.

Links & Resources:

• Rebecca’s Blog Post on UTMs: Three Groves Marketing Blog
• Download the Free Marketing Measurement Playbook: Marketing Measurement Playbook
• Google UTM Builder Tool: Google UTM Link Creator
• Connect with Rebecca on Instagram: @threegroves

Remember, the key to effective marketing is not just creativity but also measurement. Tune in to learn how to implement UTMs in your marketing strategy and start tracking results!

• Don’t forget to subscribe to The Consistency Corner podcast to never miss an episode!
• If you’re ready to take your marketing to the next level and need a strategic partner, connect with Ruthie, to learn how we can work together to amplify your brand and drive measurable growth.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Trends Covered: 

1. The rise of shorter podcasts and its impact on content strategy
2. Declining engagement across social media platforms and how to adapt
3. Increase in social media advertising and its implications for businesses
4. The emergence of micro offers from service providers
5. The continued relevance of Manychat in marketing automation
6. Meta's ongoing push for Threads and its potential for community building
7. Instagram's shift in metrics for Reels: from plays to views
8. How generative AI is changing Google search results and what it means for SEO

Ruthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.

Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Takeaways

• Instagram should be part of a larger marketing strategy and not the sole focus.
• Having a professional presence on Instagram is important for potential customers to find and evaluate your business.
• The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.
• Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.

Connect with Melissa
Check out the Powerful Women Rising Speednetworking Event and
subscribe to the Powerful Women Rising Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Takeaways

• Mission, vision, and values provide a solid foundation for a lasting brand.
• Regularly reflect on and revise mission and vision statements to ensure alignment with the direction of the business.
• Brand values serve as a filter for business decisions and attract the right customers.
• Incorporate mission, vision, and values into daily interactions and content to achieve desired results.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Ruthie's journey from retail management to corporate marketing and entrepreneurship highlights the importance of learning and adapting in the business world.
• Social media should be viewed as a container within a comprehensive marketing strategy, and business owners should prioritize long-form content as an anchor for their content.
• Effective time management and content planning are essential for business growth and success, and business owners should focus on attracting new eyes to their business through strategic content and engagement

Connect with Sarah

Check out the Freedom Calculator on her website and learn more about The Abundance Academy.
Subscribe to the Game On Girlfriend Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Takeaways

• Reevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.
• Understand the success equation and its application to marketing funnels and sales equations.
• Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Entrepreneurship is hard, but so is working for someone else. Choose your hard.
• Revenue fluctuations are normal in business. Prepare for ebbs and flows.
• Navigating emotions is a challenge for entrepreneurs. Acknowledge and process your feelings.
• Comparison can lead to unnecessary pressure. Focus on your own journey.
• Creating a realistic plan is important, but be prepared to adapt and make tough decisions.
• Take action even if you don't have all the answers. Keep moving forward. Being an entrepreneur means thinking about your business 100% of the time, making it difficult to turn off work.

Connect with Amanda

Check out the free Productivity Quiz on her website and connect with her on Instagram or LinkedIn.
Subscribe to the The Unapologetic Entrepreneur Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
• Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
• The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
• The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.

Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Takeaways

• Consider the return on investment of your marketing containers and how it fits into your overall marketing strategy.
• Taking a break can provide time and space to reassess and make decisions about the future of your business.
• Clarity in messaging is crucial for effectively communicating the problem you solve and who you serve, no matter where you show up.
• It's okay to pause or pivot in your business if it aligns with your goals and priorities, even if it feels challenging.

During the summer break we'll continue to publish weekly episodes, bringing back re-runs of favorite shows and a few shows from podcasters in The Consistency Corner Community.

To continue to get CMO level strategy and insights in your inbox every month, sign up here. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

What You'll Learn:

• The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.
• From Overwhelmed to Overjoyed: Learn how to transition from being swamped by your business to mastering a work-life balance that fuels both your personal happiness and business growth.
• Leverage Without Burnout: Discover strategies to scale your business without the hustle and grind that leads to burnout.
• The Power of Community: Explore how a supportive community can accelerate your journey to seven figures, fostering an environment where collaboration triumphs over competition.

Join Ruthie and Fabienne as they dive into these topics, providing you with the tools to not just grow your business, but to thrive as an entrepreneur.

Recommended Resources:

• "The Leveraged Business" by Fabienne Fredrickson: Dive deeper into the strategies discussed in the podcast and start applying them to your business.

Connect with Fabienne:

Explore more resources and connect with Fabienne at BoldHeart.com or connect with her on Instagram or LinkedIn

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In This Episode, You'll Discover:

• The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and how it aligns with your needs as a CEO.
• Entrepreneur vs. CEO: Learn the critical transition from handling day-to-day tasks to focusing on strategic growth and leadership.
• Delegating for Growth: Insights into effective delegation, outsourcing, and utilizing strategic partners to enhance your marketing efforts.
• Upcoming Topics: Get a sneak peek into future episodes, including how to master brand consistency to boost customer loyalty.

Join Our Exclusive Email Series:
Don’t miss out on additional tips and strategies that aren’t covered in the podcast. Subscribe to our 'If I Was Your CMO' newsletter for monthly insights. 

Stay tuned for actionable advice that will not only guide your marketing efforts but also enhance your role as a CEO, ensuring your business continues to thrive in competitive markets.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, you'll learn:

• The difference between sales and marketing and how they complement each other.
• Strategies for selling that feel genuine and build long-term relationships.
• The importance of a sales system and how to implement one effectively.
• Gwen's insights on overcoming the stigma attached to sales and how to transform your sales approach.

Connect with Gwen:
Website: https://www.gritandtenacityconsulting.com
Instagram: https://www.instagram.com/gritandtenacityconsulting/
The Grit & Tenacity Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The importance of understanding your business chapter and not comparing it to others'.
• Key considerations for choosing between mentorship and hiring help.
• Personal anecdotes on how outsourcing and mentorship have impacted her business growth.
• Practical advice for entrepreneurs wrestling with these decisions in their own ventures.
• Why mental space and energy management are crucial in making these decisions.

Join Ruthie as she explores how effective delegation and strategic mentorship can significantly advance your business and personal growth.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Takeaways

• Developing a healthy money mindset is crucial for business growth and success.
• Understanding the different financial roles, such as bookkeepers, CPAs, and tax strategists, can help business owners make informed decisions.
• Working with a tax strategist can be beneficial for business owners who are making a profit and want to optimize their tax strategy.
• Niche selection and evolution is a continuous process that allows businesses to align with their ideal clients and values.
• Consistency in gratitude and reflection can help improve mindset and overall well-being.

Connect with Kimberly Tara
Website: https://www.taracpafirm.com 

Instagram: https://www.instagram.com/taracpafirm/ 

CEO Moms Building Wealth Podcast: https://pod.link/1613419377 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Transparent conversations about the challenges of running a business are important for women in business to have with each other.
• The allure of quick fixes and easy solutions can be tempting, but it's important to recognize that building a successful business is complex and requires ongoing effort.
• Building an email list through bundles and summits could attract an audience that may not be aligned with your offer suite. 
• Defining the ideal client and refining messaging are crucial for connecting with the right audience and driving conversions.
• Community and support from like-minded entrepreneurs are essential for navigating the journey of entrepreneurship.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Bundles can be a powerful strategy for list building and generating revenue.
• Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.
• Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.
• Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.

Connect with Kate:
Kate’s Website – www.katedoster.com
Kate’s Instagram handle –  @kate_doster
Kate’s Podcast – The Do The Brave Thing Online Business Podcast  Apple Podcast    | Spotify

 Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles 

Free gift #2 – Get 2 Years Worth of Planned Email Ideas

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

A few favorite takeaways:

• Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.
• Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.
• Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.
• Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients. 
• An outside perspective can provide valuable insights and help craft your unique business messaging.
• Repetition and copywriting are powerful tools in marketing.
• Visibility and PR strategies are essential for attracting clients and building credibility.
• Choosing the right marketing strategy requires a holistic approach and consistency in execution.

Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.

Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process. 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why neuro-regulation is important to understand in mindset work and entrepreneurship.
• How nervous system dysregulation can lead to various stress responses, such as fight, flight, freeze, flop, and fawn.
• The difference between neuro-regulation and therapy, and how they can complement each other in personal development.
• How consistency in nervous system training can help business owners manage stress and increase their capacity.

Connect with Margy:
Podcast Guesting (Interview Connections)
Nervous System Training (Brain-Based Wellness) Get a 2-week free trial!

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why you need to beware of shiny object syndrome and income claims in the online space. Quick fixes and gross income claims rarely deliver the promised results.
• The importance of finding a strategic marketing partner who can help you transition from being an entrepreneur to a CEO (a strategic partner looks at the bigger picture).
• Why consistent content is key to business growth.
• The importance of evaluating the effectiveness of your marketing investments and measuring the results (understanding the role of each marketing platform and its impact on your sales strategy).
• The steps for building a holistic marketing strategy, requiring data, adaptation to market changes, and a focus on long-term results.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why understanding the algorithm on social media platforms is crucial for optimizing your content and reaching your target audience.
• How different social media platforms have different algorithms, and the importance of tailoring your content to each platform's algorithm.
• Knowing when to outsource social media depends on your business's needs, budget, and level of expertise.
• How being social on social media, engaging with your audience, and building relationships can help improve your visibility and reach on the platforms.
• The importance of having clear brand values, and how investing in personal development can contribute to your success in social media marketing.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The importance of having fun in business, and how it can lead to increased success and profitability.
• How to position offers aspirationally in order to attract ideal clients and elevate revenue streams.
• The importance of crafting a marketing strategy that aligns with personal strengths and bring joy to your business journey.
• Why strategic and intentional content is key to scaling a business.
• 5 things you can do this month to have more FUN!

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• How networking can be fun and effective when approached authentically and with the intention of building genuine connections.
• The importance of being clear and authentic in your introduction, sharing what you do, who you help, and what problems you solve.
• How to avoid coming across "too salesy" by focusing on getting to know people as humans first, rather than jumping straight into business.
• The importance of allocating time for networking based on your business goals and capacity.
• Why consistency in follow-up is essential for building and maintaining relationships in networking.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, you'll learn:

• The ins and outs of rebranding, which involves careful consideration of the challenges and benefits, including the need to shift from a personal brand to a team-focused brand.
• Why back-end changes and systems overhaul are often necessary during a rebrand.
• How aligning personal and business brands can help create a more authentic and relatable brand identity.
• The keys to creating a sellable business: including building a strong foundation and focusing on scalability and team empowerment.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The importance of understanding that everyone's journey is unique and why you need to avoid comparing yourself to others.
• How to identify your strengths and passions to determine what tasks you should delegate.
• Why you should consider hiring contractors or freelancers for specialized skills and flexibility.
• How to establish clear expectations and communicate your brand values when hiring.
• Why you need to embrace the title of CEO and own your role as a business owner.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The key ways you can optimize your LinkedIn profile in order to get more eyes on your content.
• The importance of developing a content strategy for LinkedIn that includes attracting, nurturing, and converting your audience.
• How you can use hashtags strategically in your posts to increase visibility and reach.
• The different kinds of posts to share if you're looking to build and maintain a consistent LinkedIn company page.
• The importance of experimenting on LinkedIn in order to gather data and determine what resonates with your audience.

- Hubspot Article to Get Started
- Ruthie's LinkedIn Profile
- Kendall's LinkedIn Profile
- Britt's LinkedIn Profile

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Lindsay's journey into the world of business, the challenges she's faced, and the pivotal moments that shaped her entrepreneurial mindset.
• The importance of discovering your "why" in business and how it serves as a compass for decision-making.
• The significance of selecting the right social media platform(s) for your business.
• Lindsay's experience hiring a social media manager, and the impact it had on her business.
• The benefits of collaboration in the business world, and the power of joining forces with others to expand your audience and create meaningful connections.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode we discussed:

• How creating a community that aligns with your brand values is crucial for attracting ideal clients and fostering meaningful connections.
• How valuing talent and paying people what they're worth is essential in today's economy.
• The importance of building a business that values and supports employees, thus creating a positive work environment that fosters success.
• How knowing your worth and advocating for fair pay is important for personal and professional growth.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• How burnout is a common experience for entrepreneurs, and the importance of recognizing the signs and taking action to prevent it.
• The importance of asking for help and support from others, and communicating your needs and boundaries.
• Some common signs of burnout, including: physical exhaustion, repeated illness, lack of motivation, and overwhelm.
• Practical strategies to prevent burnout as an entrepreneur.
• The importance of developing consistent habits and routines that align with your personal and professional goals.

Connect with Ellyn:
Website
YouTube
Instagram

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Here's a peek at what we discussed:

• How micro-niching allows you to target a specific audience and create content that resonates with them.
• How collaborating with other people in your field can help expand your reach and attract new clients.
• The impact of email marketing, and how it's an effective way to engage with your audience and promote your services.
• How adjusting your strategies based on feedback and data can lead to better results and customer satisfaction.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Here's a sneak peek into our conversation:

• Why finding the right brand voice involves understanding the client's story, values, and personality.
• The power of visualization in copywriting and the importance of clear call-to-actions.
• How consistency and repetition in copywriting contribute to building brand recognition and fostering trust among your audience.
• Why effective copywriting should focus on showcasing benefits rather than features to create a meaningful connection with the audience.
• How working with a copywriter can infuse freshness and new ideas into your messaging.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Here's a peek at what we covered in this episode:

• The reasoning behind making the switch from casual Unfiltered Fridays to strategic and intentional Thursday Thoughts.
• Going back to the purpose of the podcast: nurturing the audience, adding value, and attracting potential clients.
• Why it's important to consider the purpose of your podcast or content container to ensure it aligns with your business goals.
• Reflecting on The Consistency Corner's core value of leading with a growth mindset, with an emphasis on personal and professional growth.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why understanding the client journey is crucial for creating an amazing branded client experience.
• How consistent branding across all client touch points helps to build trust and authority.
• A few of the common mistakes in branding, including: not maintaining consistent visual branding and neglecting the client experience after a purchase.
• How focusing on one core offer and making it the best in your niche can attract high-quality leads and convert them into paying clients.
• Why resilience, personal growth, and consistency are important values for building a successful brand and business.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The importance of reflecting on your revenue and goals from the past year to identify areas for improvement.
• Why you need to focus on your offers and messaging to ensure they align with your ideal clients' needs.
• How to create a clear marketing strategy that includes attracting, nurturing, and converting leads.
• Why choosing a word for the year ahead will guide and inspire your actions and mindset.

Click here to listen to Episode 89 - Choosing Your Word of the Year for 2023 with Dr. Kaylee Hackney

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why understanding and regulating the nervous system is essential for overall well-being and success.
• Why celebrating wins and finding peace in the present moment are important practices for high achievers.
• How late diagnosis of ADHD can provide a new perspective and understanding of one's strengths and challenges.
• Theresa's creative and self-discovering path to writing her book, "Becoming More Me."
• How overcoming resistance to planning and embracing pleasure can lead to greater productivity and fulfillment.
• Why podcast guesting is a powerful tool for networking, refining your message, and attracting clients.

You can check out Theresa’s Book, BECOMING MORE ME- Tapping Into Success: Subconscious Secrets of an ADHD Entrepreneurial Mom, available on Amazon, and also get Access to her Amazing Library of Private Tapping Sessions, including the one she did with me after the show (for FREE!) by visiting theresalearlevine.org

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why it's important to have strategies in place for attracting, nurturing, and converting clients; a social media manager alone will not drive sales!
• How hiring a social media manager can provide a professional and consistent presence on social media, but it is still necessary to be involved in the content creation process.
• Why defining the scope of work and aligning on platforms, content types, and engagement strategies is crucial when hiring a social media manager.
• Hiring a social media manager not feasible right now? Consider alternative options like the Nine Grid Strategy!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why both practical and mindset support is critical to consider when making financial decisions.
• Why it's important to take the time to analyze investment decisions and determine if they align with your values and long-term goals.
• The importance of evaluating the opportunity cost of investments, considering both financial and time commitments.
• How to recognize your capacity and energy levels when making decisions, and why you should consider outsourcing tasks that are not aligned with your strengths.
• The importance of aligning your investments with your values to create a sense of fulfillment and attract more opportunities.

Download Marin's Financial Freedom Workbook HERE!

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why having a strategy behind podcast guesting is important for strategic visibility and lead generation.
• Kristine's signature framework on how to create a killer pitch that converts.
• How you can create a successful guesting campaign by getting clear on your expertise, target audience, and the transformation you provide.
• Why you should validate potential podcasts before pitching by considering their target audience, acceptance of guests, and alignment with your values.

Click here for Kristine’s FREE Podcast Guesting Masterclass
Click here for Kristina’s Podcast Guesting Course

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Here's a peek into what we talked about:

• Gifting as a Personal Touch: Why gifting goes beyond products/services, creating a memorable experience for clients, fostering appreciation, and building loyalty.
• Understanding Client Perspective: How you can tailor the gifting experience to resonate with clients, ensuring it aligns with what makes them feel valued and appreciated.
• Setting Your Brand Apart: How to use unique and meaningful gifting as a tool to stand out in a crowded market and enhance brand recognition.
• .Branding through Gifting: Why you should align gifts with brand values and client preferences, ensuring the gift reflects the brand's essence.

As a bonus, you can use code "CONSISTENCY" through the end of the year to get 10% off your holiday gifting at shopbocu.com 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Angela's recent idea of organizing bundles and summits and its creation process, highlighting how it stems from Angela's own challenges, leading to valuable solutions for others.
• The importance of a streamlined communication process for clients, highlighting how simplified choices benefit both parties in decision-making.
• Angela’s brand value of sustainability in business, aiming to prevent burnout through efficient systems.
• Angela introduces her four-phase funnel building framework, likening it to cooking a meal to simplify the process:
  1. Strategy Phase: Deciding the funnel strategy and choosing the right tech tools to support it.
  2. Setup Phase: Setting up individual funnel components in a chronological order mirroring the customer journey.
  3. Symphonized Phase: Integrating components with automations to create a seamless funnel experience.
  4. Showcase Phase: Testing the funnel thoroughly to ensure its functionality before launch.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The appeal of using Post-It notes for planning due to their flexibility. The method allows for easy adjustments, fostering a mindset that focuses on solutions rather than rigid plans.
• How planning, even when uncertain about all the steps, triggers creative thinking.
• The necessity of carving out time for visioning and planning, not just focusing on client work or administrative tasks, as these can consume time without necessarily propelling the business forward.
• Calendar management, aligning tasks with varying energy levels to prevent burnout and maximize productivity.
• The importance of celebrating small wins, embracing the journey, and prioritizing consistent progress rather than perfection.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why you should start with revisiting your brand kit, and ensuring it aligns with your mission, vision, values, and ideal customer.
• Why you need to make sure your brand photos are up to date (and why it's okay to balance personalized images with stock photos).
• Strategizing content topics for blogs, podcasts, and videos.
• How linking campaigns with long-form content will provide consistency and relevance.
• How you can maximize content potential by repurposing across various platforms.
• How implementing a structured approach to quarterly content planning will make for a smoother execution.

Check out these past episodes to help you plan out 2024!
Episode 153 - Your 2024 Marketing Plan
Episode 138 - Quarterly Content Planning Masterclass

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Here are the core steps we're diving into:

1. Calendar Planning: Using visual aids or digital tools, marking launches, significant dates, holidays, and market trends.
2. Campaign Creation: The essence of campaigns, linking messages across various marketing platforms, ensuring repetition for effective communication.
3. Content Structuring: Explaining content pillars, themes, and topics, I'm guiding you in structuring content across different marketing containers (social media, long-form content, email marketing) while highlighting the importance of consistency and gradual growth.
4. Attract, Nurture, Convert Strategy: This segment is divided into three key parts, focusing on attracting new audiences, nurturing relationships, and streamlining the conversion process. I emphasize the significance of creating manageable, consistent strategies rather than overwhelming yourself with multiple new tactics.

Tune in to learn how to design a comprehensive yet adaptable marketing plan for a successful 2024!

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The emotional turning point that came when Stacey missed her son's baseball game while away shooting a wedding.
• How FemForce fills the need for accessible branding photos by offering a subscription model for professional brand photos, filling the gap between infrequent expensive shoots and casual iPhone selfies.
• Stacey's "SHTT" method for natural and flattering poses that will help you look effortless in front of the camera.
• Overcoming camera shyness and and embracing discomfort to build confidence in front of the camera.
• The importance of investing in professional photography to effectively communicate brand essence, boost brand recognition, and engage the audience.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Megan's journey from running a virtual business to opening a physical podcast studio (and her experience leaving a successful business after ten years to follow her intuition).
• The challenges of navigating the online coaching space and the pressure to conform to a one-size-fits-all approach.
• The fear that comes with pivoting in business, but the importance of trusting your intuition and finding mentors aligned with your unique needs.
• The transformative power of podcasting, the intent behind it, and moving beyond mere marketing to create a meaningful impact.
• Insights on the deconditioning process, shifting the focus from outcome to embracing the passion-led learning journey.

Check out Megan's podcast here!

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Here's a peek into what we discussed:

• The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.
• How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).
• Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).
• The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.
• Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.
• The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.

Connect with Monica:
Website
Instagram
The Product Biz Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Kathy touches on her personal transformation journey in health and fitness, highlighting the importance of being realistic and stopping the comparison trap.
• We explore how an updated Instagram 9-Grid can help Kathy showcase her evolving business, engage her audience, and adapt to the changing landscape without creating a second Instagram account.
• The mission of Kathy's podcast, which is to support women over 40 in their health and fitness journey.
• We dive into Kathy's mission, vision, and brand values for her business (and why brand values are essential for attracting like-minded clients).
• Kathy and Ruthie brainstorm updated brand values, emphasizing the importance of believing in yourself and your story, and not being afraid to start where you are.

Navigating Brand Evolution and Pivots Podcast Episode
Join Kathy's FREE 5-Day Protein Challenge
Listen to Kathy's Fun Over 40 Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Flick's intention to take the burden of social media management off the shoulders of business owners and help them be more efficient and consistent.
• The importance of engaging with your audience even when using scheduling tools (social media isn't just about posting; it involves engaging with your audience through conversations, DMs, and stories).
• The importance of maintaining a unique brand voice and style to stand out from the crowd (and practical tips on using AI tools effectively while preserving your brand's authenticity).
• How Flick's brand info feature analyzes your brand's website and social media to understand your brand's identity, allowing AI to generate content that closely matches your brand's voice.
• Flick's brainstorming tools, caption generation, and content creation assistance, emphasizing the importance of planning and strategizing your social media content.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The inevitability of brand evolution and the ever-changing landscape of business.
• The potential for adding or removing offers, and how brands adapt to changing customer needs and market dynamics.
• How "The Consistency Corner" came to be, and my journey from health and fitness coaching to marketing, (and the shifts in my personal brand identity).
• Why you need to to consider your ideal customers, offer suites, and alignment with mission and vision when deciding on a second Instagram.
• How utilizing a second Instagram can cater to new and distinct audiences, or help launch new business offerings.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The key to successful networking (hint: you don't need to see everyone as your competitor - everyone brings something unique to the table).
• The importance of scaling genuine connections in a group of women who share core values.
• The "mere exposure effect," where repeated interaction with someone, even through comments, leads to increased trust and preference.
• The value of curiosity and genuine connection when using LinkedIn and other platforms, not just seeking business opportunities.
• Why it's better to refer non-ideal clients to others who can better serve them, so you can attract clients that share your values (networking is a quality over quantity game).

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Katie's decision to pivot and expand her business divisions rather than shutting down her photography business.
• How building the right team can allow you to channel energy into new endeavors and maintain consistency in your primary business.
• Why you need a strong sense of purpose and passion to sustain a strong business, especially during periods when results may not be immediately visible (success often requires years of planning and preparation).
• The importance of balancing your current business, new creative ideas/opportunities, and making time for family.
• The positive impact that having a strong community within your niche can provide you and your business.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• We addressed one of the most popular questions surrounding the Instagram 9-Grid strategy: "Should you take down or archive old posts when implementing the Instagram 9-Grid?"
• A step-by-step guide on how to actually create your Instagram 9-Grid.
• The three different approaches to posting your Instagram 9-Grid.
• Why Instagram Stories are going to be essential for maintaining a connection with your existing audience while utilizing the Instagram 9-Grid.
• Why you need to regularly checking engagement, reach, link clicks, website traffic, email list growth, and sales results to evaluate the effectiveness of your strategy.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The significance of managing your time spent scrolling on social media, and how the Instagram 9-Grid strategy offers a solution for managing social media effectively and reducing time spent on the platform.
• Debunking myths about the Instagram 9-Grid strategy (hint: there's no magic bullet in marketing).
• Why the Instagram 9-Grid can be an efficient brand update, especially when revamping a website isn't feasible.
• Why it's important for the Instagram 9-Grid to integrate strategic calls to action in order to guide potential clients on their customer journey effectively.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The number one myth that business owners believe about social media managers.
• The pros and cons of hiring a social media manager, covering pricing, time, audience connection, and more.
• Why the Instagram 9-Grid strategy offers a different approach for those seeking the benefits of a social media manager without the full commitment.

Check out our FREE Decision Guide that will help you determine whether a social media manager or a 9-Grid strategy is the right choice for your business!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The frustration and overwhelm that comes with the pressure to always be present on social media as a business owner, and how it affects your business performance and personal life.
• How the Instagram 9-Grid is designed to address these energy leaks and improve your online presence.
• The "set-and-forget" solution that the Instagram 9-Grid offers, ensuring that the top of your profile showcases your best content.
• WHO can benefit from implementing the Instagram 9-Grid strategy.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• What the Instagram 9-Grid strategy is, and how it ensures that anyone visiting your profile instantly understands what your business does and stands for.
• How it reduces the need for constant content creation by serving as a nurturing platform.
• Why the Instagram 9-Grid strategy is for you, even if you aren't necessarily gaining clients directly from Instagram.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why it's helpful to look at food from a nutrient perspective rather than obsessing over calorie counting.
• The importance of recognizing that thoughts are not always true and should be observed rather than acted upon.
• How emotions create physical sensations in our bodies, and why it's vital to recognize and accept them, even when they're negative.
• How identifying and embracing your feelings, rather than seeking external validation is a sign of true bravery, and will lead to a full life.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The common misconception of personal preference vs. brand alignment.
• The ideal range of fonts and colors you should include in your brand palette.
• The significance of font shapes and angles, and the message they convey to your audience.
• The risk of working with an all-dark or all-light color palette, and the need for versatility.
• The importance of brand consistency for trust-building.

Lauren's Branding Freebie: https://felterunfiltered.com/quiz/

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The "profit first" approach as a means to be more intentional with finances.
• Why the most critical aspect of paying yourself is consistency, not the initial amount.
• The importance of planning how to use the time saved when outsourcing or delegating tasks.
• The concept of the "zone of genius" where business owners should focus to maximize revenue.
• Why you shouldn't spend money without a clear strategy, and the importance of a well-defined overarching business strategy.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The importance of adapting your online presence to suit your current phase of life.
• The process of acknowledging and embracing signs that the universe gives you.
• The value and importance of self-reflection in understanding your authentic journey.
• The impact of juggling working from home, homeschooling, and maintaining a healthy personal schedule.
• Social Media: The enjoyment of creative expression balanced with the pressure to post frequently (and the trade-off between being present on social media and allocating time for other business tasks).

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Get a glimpse into the efficient 2.5 hour process and its results.
• How to get your message across in a way that can be absorbed in a quick amount of time.
• The one page every self-employed business owner needs on their website.
• How to make sure that the visual story that's being told on your website is aligned with the written story that has been crafted.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• How prioritizing strategic living can lead to better mental health, increased productivity, and sustainable growth.
• How you put a limit on what you can do for other people if you're not growing and taking care of yourself first.
• Why alignment between personal well-being and professional goals is essential.
• The importance of intentionality in choosing actions that align with your lifestyle and personal circumstances.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The importance of strategic content planning and starting with long-form content.
• The value of giving content time to yield results.
• How trust should be the foundation for sales and business growth.
• Practical steps for quarterly content planning.
• The importance of content pillars and themes, and how you can use those to keep your brand in focus.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The significance of relying on the people within your network for guidance, support, and opportunities.
• How networking can lead to unexpected opportunities and collaborations (meeting like-minded individuals in membership circles can be a game-changer).
• The importance of membership programs, and the value they provide both personally and professionally.
• The goldmine of a supportive community that a membership can offer, ensuring that your journey is continuous and ever-evolving.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The challenges and benefits of using AI tools, while emphasizing the importance of maintaining a personal touch in your content.
• Why you can't let ChatGPT take over everything in your life, and how to identify what tasks to reclaim for yourself.
• How despite AI's capabilities, we remain the thought leaders and CEOs of our enterprises, responsible for infusing our content with personality and originality.
• How to think outside the box and identify areas where AI falls short.
• The delicate balance between leveraging AI's assistance and preserving the unique creativity and personality of content creators.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The role of coaches in their clients' success: coaches can't control outcomes, but they can control the energy they give their clients (and why clients need to be more committed to their own success than coaches are).
• The importance of setting boundaries from the beginning, and making sure your clients know when you are and are not available.
• How people pleasing can quickly lead to burnout if you're not careful.
• How to maintain healthy boundaries when working with family and friends.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The similarities and differences between writing for product-based and service-based businesses, focusing on the power of storytelling (emphasizing the importance of blending storytelling with a clear call to action in your marketing messages).
• How big brands use stories to connect with customers, and what smaller businesses can learn from them.
• Why sharing personal stories, even if it feels uncomfortable, can help build strong customer relationships.
• Why you should break promotions into quarters or months and treat them like launches to consistently promote your services.
• The importance of ongoing promotion even when there's no specific cart open/close date (and why it keeps your business thriving).

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Jennifer's Personal Journey:She shares how a life-altering experience led her to focus on empowering women financially.
• The Importance of Financial Independence: Having financial autonomy can be a lifesaving factor for many women.
• The Power of Facebook and Instagram Ads
• What to Expect When Working with an Expert: Understand your margins to determine your break-even point for ad spend.

Connect With Jennifer
Jennifer's Instagram
The Ad Girls Website

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Networking Matters: Amy and Ruthie met in a networking group and emphasize the importance of putting oneself in new rooms, even if it's uncomfortable.
• Taking Risks: Amy took the leap to move to a commercial kitchen space, turning a challenge into an opportunity during the pandemic
• Wearing Many Hats: As a business owner, you're often your own marketer, finance manager, and chef all rolled into one. Juggling these roles can be exhausting, especially when your passion is being in the kitchen, creating new recipes.
• Marketing Fatigue: Consistency is crucial, but it can lead to burnout. Fresh ideas and external perspectives can reinvigorate your marketing strategies.
• 9-Grid Concept: Ruthie introduces Amy to the 9-grid content plan on Instagram, an effective way to tell your story on social media.

Resources

• Create Bakery and Gifts: Instagram

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Erin's transition from freelance graphic design to web design
• Challenges product-based businesses face in comparison to service based businesses
• The dichotomy between influencers vs. product branding.
• Different needs of a product-based business's website.
• How social media has influenced online behavior and the art of scrolling.
• The significance of digital merchandising.

Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone. Don't forget to check out Erin's Product Powerhouse platform for even more golden nuggets of wisdom. Thanks for tuning in!

Connect With Erin
Product Powerhouse Website
Product Powerhouse Instagram
Product Powerhouse Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

•  Understanding the difference between VAs and Creative Agencies
• The role of Creative Agencies: strategy, big-picture planning, and high-level projects
• Importance of guidance and direction when working with VAs
• Onboarding, training, and setting expectations
• The misconception of immediate results in marketing
• The compound effect of consistent actions in marketing

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• What it is the 9-Grid, and how it serves as a 'mini website' for your business on Instagram.
• The importance of consistency, not constancy.
• How to tell your story through the nine posts, including introducing your business, offers, and values.
• How long it takes to create a nine-grid strategy and what it entails.
• Insider tips for effectively using reels without disrupting your grid.

Still wondering if the 9 Grid is right for you? 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• How to be authentic & gradually becoming bolder and spicier.
• The contrast between professional and personal selves, and the magic in flying your freak flags and showing true colors.
• Nostalgic trends from high school that are coming back, and the cyclical nature of fashion.
•  The psychology of clothes that tell a story, including the importance of setting goals and reassessing fashion choices.
• A comprehensive discussion on underwear choices and their importance in styling. (trust me you don't want to miss this part!)

Whether you're a fashion enthusiast, looking for guidance in embracing your true self, or just in need of a good laugh, this episode promises a blend of wisdom, humor, and heartfelt conversation.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Penny's journey into emotional intelligence and how she became passionate about all things boundaries. 
• The new identity we create when we become a parent and why we need a mindset shift that accompanies that - we need to consider energy and not just time!
• Some of the most common challenges that women face when it comes to setting boundaries and maintaining a healthy work/life balance
• Penny's tips for setting and communicating boundaries effectively... and more!

Connect with Penny:
Instagram: https://www.instagram.com/emo_sense
Website: www.emo-sense.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The daily challenges and mental load of motherhood
• Mentorship and how to choose the right mentor for personal growth
• Creating a balanced schedule between work, hobbies, and household chores
• The decision fatigue that comes with managing a family and a business
• Strategies for compartmentalizing and batching tasks for efficiency
• Insights into the documentary "Fair Play" on Amazon
• The importance of building self-trust and minimizing information overload

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• The Juggling Act: Brittany shares her current approach to life, taking it hour by hour. With the demands of being a new mother, preparing for a move, and balancing her career, she emphasizes the importance of asking for help.
• Progress and Patience in Business: it's not easy but we have to remember the importance of nurturing the seeds you've planted in your business. Even when results aren't immediately visible, it's essential to keep nurturing and trusting that results will come.
• How resilience & asking for help are some of the most important aspects for a business owner AND a mother
• Why the business "gurus" aren't always telling you the truth and why you should follow your instincts instead and what works for you

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Jamay's personal journey from PR to becoming the CEO of her own life and running her business.
• The difference between PR, Marketing and Advertising and how PR can create high value sales and meaningful relationships. 
• How you can become a better version of yourself without completely changing who you are!
• Tips for overcoming self-doubt and making sure you're confident in your pricing, value and PR image.
• The link between being underpaid, burnout, and raising prices and how attracting quality clients can solve all three of these problems. 
• How to evaluate whether your self-image and narrative is serving or hindering your success... and so much more! 

Connect with Jamay:
Instagram: www.instagram.com/jamayfisher
Website: https://leadinglavishly.com 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Why Amber is so passionate about 90 day planning and how she's seen her clients use it to build momentum in their own business.
• How Amber teaches her clients to prioritise different tasks and projects so that they don't get overwhelmed and can actually have a step by step plan to help them get them done. 
• Why it's important to include self care into your quarterly plan so you don't burn yourself out! 
• Amber's belief on "adjusting" and not quitting and how she applies that to her 90 day plan framework. 

CONNECT WITH AMBER:
Instagram
Website
Momentum Restart Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Kit transition from retail to being a freelance writer and what that journey looked like for her!
• What starting an entirely new career looked like and felt like for Kit and what we can learn from as we might need to change or pivot in our business.
• What we, as marketers of our own businesses, could learn from the retail customer experience... and so much more! 

Connect with Kit:
LinkedIn: https://www.linkedin.com/in/kit-campoy-you-got-this
Website: https://kitcampoy.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• How the things that worked a year ago aren't working now, and what you can do
• What I learned about my audience and messaging
• What progress I made in launching after this
• How I created new offers from these lessons I learned

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• What does it really mean to design a business around our life and not the other way around - and what was Amy's journey that led to her being so passionate about this topic? 
• What inspired her to create her podcast - The Motivated Mompreneur Podcast and her community - The Moms on a Mission Community? 
• Advice that Amy has for other mompreneurs that are trying to balance it all - their life and their business - and if they're feeling like it's a constant tug of war, where can they start to make a change? 
• Often when you're scaling your business, it does take extra time & energy, which often results in us feeling guilty about spending more time in our businesses. Amy has some insight for us and anyone listening that currently feels this way. 

CONNECT WITH AMY:
Website: https://www.themomsonamission.com
Instagram:  www.instagram.com/themomsonamission & www.instagram.com/amytraugh

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

• Different ways that AI can alleviate some of the mental load we find ourselves carrying as business owners - and just busy women in general!
• Heathers advice to anyone that might be a little fearful of this new technology - this is the perfect reframe for anyone worried about the unknowns that come with using AI. 
• 3 key tools that you need to know about to help demystify AI and reduce your mental load
• Details about Heathers 30 day challenge for anyone that wants to dive more into the world of AI and how to use it to your advantage as a business owner... and so much more! 

CONNECT WITH HEATHER:
Instagram: www.instagram.com/heatherraybrands

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner