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  <title>The PR Trust Podcast</title>

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  <itunes:author>tobias c. van Veen</itunes:author>
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  <description><![CDATA[The PR Trust Podcast digs behind the scenes of the communications industry to share knowledge, resources, and strategies for both aspiring and established communications professionals. We discuss current issues and practices that touch upon the role of communications in cultivating a robust civil society and a sustainable planet. Through conversations, reportage, and interviews, we desire to further dialogue around how professional communications can be more transparent, trusting, and compassionate.]]></description>
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  <itunes:keywords>public relations, communications, compassion, sustainability, ethics, transparency</itunes:keywords>
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    <itunes:name>tobias c. van Veen</itunes:name>
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    <itunes:title>Investing in Belief: Richard Tsang, Chairman of SPRG Asia</itunes:title>
    <title>Investing in Belief: Richard Tsang, Chairman of SPRG Asia</title>
    <itunes:summary><![CDATA[Our third episode welcomes Richard Tsang, Chairman of SPRG Asia, which he founded in 1995. In this episode, we discuss what it takes to be a communications professional in today's environment, before turning to Richard's experiences in broadcasting and investor relations. We close by analysing the contemporary state of health communications, looking to the best means and ways to address the circulation of misinformation during the pandemic, including questions of how best to motivate actions ...]]></itunes:summary>
    <description><![CDATA[<p>Our third episode welcomes Richard Tsang, Chairman of SPRG Asia, which he founded in 1995. In this episode, we discuss what it takes to be a communications professional in today&apos;s environment, before turning to Richard&apos;s experiences in broadcasting and investor relations. We close by analysing the contemporary state of health communications, looking to the best means and ways to address the circulation of misinformation during the pandemic, including questions of how best to motivate actions and change beliefs. Richard is also Chairman of the College of Trustees at The PR Trust, and we are pleased to have him as part of our premiere season. To find out more about us, please visit us at: http://theprtrust.org.</p>]]></description>
    <content:encoded><![CDATA[<p>Our third episode welcomes Richard Tsang, Chairman of SPRG Asia, which he founded in 1995. In this episode, we discuss what it takes to be a communications professional in today&apos;s environment, before turning to Richard&apos;s experiences in broadcasting and investor relations. We close by analysing the contemporary state of health communications, looking to the best means and ways to address the circulation of misinformation during the pandemic, including questions of how best to motivate actions and change beliefs. Richard is also Chairman of the College of Trustees at The PR Trust, and we are pleased to have him as part of our premiere season. To find out more about us, please visit us at: http://theprtrust.org.</p>]]></content:encoded>
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    <pubDate>Fri, 15 Oct 2021 17:00:00 -0700</pubDate>
    <itunes:duration>4410</itunes:duration>
    <itunes:keywords>health, pandemic, communications, investor relations, public relations</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
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    <itunes:title>What is DEI? Helen Shelton at FINN Partners</itunes:title>
    <title>What is DEI? Helen Shelton at FINN Partners</title>
    <itunes:summary><![CDATA[What is DEI — Diversity, Equality, and Inclusion? And what does DEI really mean in practice? Are these just buzzwords, applicable to HR, but not to clients? In this podcast, Helen Shelton, Global Chief Diversity and Inclusion Officer at FINN Partners,  discusses how affirmative initiatives in diversity, equality and inclusion better the conditions for creativity and business not only in the workplace, but as a client side consulting practice. Not only is DEI the right thing to do, but it...]]></itunes:summary>
    <description><![CDATA[<p>What is DEI — Diversity, Equality, and Inclusion? And what does DEI really mean in practice? Are these just buzzwords, applicable to HR, but not to clients? In this podcast, Helen Shelton, Global Chief Diversity and Inclusion Officer at FINN Partners,  discusses how affirmative initiatives in diversity, equality and inclusion better the conditions for creativity and business not only in the workplace, but as a client side consulting practice. Not only is DEI the right thing to do, but it is good for business — expanding markets, creative ideas, and audiences. For more information, please visit us at http://theprtrust.org</p>]]></description>
    <content:encoded><![CDATA[<p>What is DEI — Diversity, Equality, and Inclusion? And what does DEI really mean in practice? Are these just buzzwords, applicable to HR, but not to clients? In this podcast, Helen Shelton, Global Chief Diversity and Inclusion Officer at FINN Partners,  discusses how affirmative initiatives in diversity, equality and inclusion better the conditions for creativity and business not only in the workplace, but as a client side consulting practice. Not only is DEI the right thing to do, but it is good for business — expanding markets, creative ideas, and audiences. For more information, please visit us at http://theprtrust.org</p>]]></content:encoded>
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    <pubDate>Thu, 12 Aug 2021 21:00:00 -0700</pubDate>
    <itunes:duration>3099</itunes:duration>
    <itunes:keywords>diversity, equality, inclusion, communications, public relations, DEI, race</itunes:keywords>
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    <itunes:episode>2</itunes:episode>
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    <itunes:title>Arun Sudhaman of PRovoke Media</itunes:title>
    <title>Arun Sudhaman of PRovoke Media</title>
    <itunes:summary><![CDATA[The inaugural edition of The PR Trust Podcast welcomes Arun Sudhaman, CEO and Editor-in-Chief of PRovoke Media, one of the industry's leading journalism and intelligence outlets. In this episode, we discuss Arun's beginnings in the industry, his love of hip-hop music, and the challenges the industry faces during a global pandemic. PRovoke is known for their sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards...]]></itunes:summary>
    <description><![CDATA[<p>The inaugural edition of The PR Trust Podcast welcomes Arun Sudhaman, CEO and Editor-in-Chief of PRovoke Media, one of the industry&apos;s leading journalism and intelligence outlets. In this episode, we discuss Arun&apos;s beginnings in the industry, his love of hip-hop music, and the challenges the industry faces during a global pandemic. PRovoke is known for their sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards. For more on PRovoke, please visit: https://www.provokemedia.com<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The inaugural edition of The PR Trust Podcast welcomes Arun Sudhaman, CEO and Editor-in-Chief of PRovoke Media, one of the industry&apos;s leading journalism and intelligence outlets. In this episode, we discuss Arun&apos;s beginnings in the industry, his love of hip-hop music, and the challenges the industry faces during a global pandemic. PRovoke is known for their sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards. For more on PRovoke, please visit: https://www.provokemedia.com<br/><br/></p>]]></content:encoded>
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    <pubDate>Thu, 24 Jun 2021 12:00:00 -0700</pubDate>
    <itunes:duration>3570</itunes:duration>
    <itunes:keywords>public relations, PRovoke, Arun Sudhaman, PR industry, communications, diversity, equality, gender</itunes:keywords>
    <itunes:season>1</itunes:season>
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