Wed, 01 Apr 2026 13:01:06 -0400 http://tasmanian.com.au en-au © 2026 Be Tasmanian yes Tasmania, Australia 65dc421d-c76a-5e48-932d-1d6f0e1bc0b8 Brand Tasmania episodic false Buzzsprout (https://www.buzzsprout.com) Tasmanian, Tasmania, Tasmanian culture, place branding, destination marketing, economic development, community, island culture Brand Tasmania https://storage.buzzsprout.com/khdd8bn6qc1v9hhutv785kiaol41?.jpg http://tasmanian.com.au Episode 6: Can We Get Shirley? The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode six.

]]> The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode six.

]]> Brand Tasmania Buzzsprout-8489873 Sun, 20 Jun 2021 23:00:00 +1000 1524 tasmania, brand, place, place branding, place-branding, Australia, marketing, tasmanian, culture, lutruwita, hobart, launceston, discover tasmania, buy tasmanian, tasmanian culture 1 6 full false Episode 5: The Unifying Cultural Expression You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode five.

]]> You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode five.

]]> Brand Tasmania Buzzsprout-8489868 Sun, 13 Jun 2021 23:00:00 +1000 1465 tasmania, brand, place, place branding, place-branding, Australia, marketing, tasmanian, culture, lutruwita 1 5 full false Episode 4: What Do We Talk About When We Talk About Brand? It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode four.

]]> It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode four.

]]> Brand Tasmania Buzzsprout-8489863 Sun, 06 Jun 2021 23:00:00 +1000 1590 tasmania, brand, place, place branding, place-branding, Australia, marketing, tasmanian, culture, lutruwita, hobart, launceston, discover tasmania, tasmanian culture 1 4 full false Episode 3: The Problem Only We Can Solve Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode three.

]]> Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode three.

]]> Brand Tasmania Buzzsprout-8489855 Sun, 30 May 2021 23:00:00 +1000 1795 tasmania, brand, place, place branding, place-branding, Australia, marketing, tasmanian, culture, lutruwita, hobart, launceston, discover tasmania, buy tasmanian, tasmanian culture 1 3 full false Episode 2: The Power of Narrative Most place-branding and economic development work is driven by advertising agencies and consultants.

Why does it so rarely work and is there a better way?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode two.

]]> Most place-branding and economic development work is driven by advertising agencies and consultants.

Why does it so rarely work and is there a better way?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode two.

]]> Brand Tasmania Buzzsprout-8489878 Mon, 24 May 2021 09:00:00 +1000 1308 tasmania, brand, place, place branding, place-branding, Australia, marketing, tasmanian, culture, lutruwita, hobart, launceston, discover tasmania, buy tasmanian, tasmanian culture 1 2 full false Episode 1: Different is Good The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything.

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode one.

]]> The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything.

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode one.

]]> Brand Tasmania Buzzsprout-8489675 Mon, 10 May 2021 14:00:00 +1000 1192 tasmania, brand, place, place branding, place-branding, Australia, marketing, tasmanian, culture, lutruwita, hobart, launceston, discover tasmania, buy tasmanian, tasmanian culture 1 1 full false