The Battle Plan Marketing Podcast

[Interview] Million Dollar Contracting Series: Hiring & Managing Employees - Part 12 - BPMP #173

Wed, 25 Feb 2026 05:00:00 -0800

This is the last episode in our deep dive series on Million Dollar Contracting — and we’re finishing where real growth actually happens:

People.

In this final conversation, Kim Hopkins breaks down how to:

Attract quality employees (without begging)
Hire the right people — not just available bodies
Build a team that thinks like owners
Retain great employees for the long haul
Create customer success that drives repeat business and referrals

Here’s the reality:You don’t scale a contracting business with hustle alone.You scale it with systems, profit structure, and a team that actually cares.

Kim shares how he built a long-term, profitable electrical company with low turnover, strong culture, and customers who keep coming back.

If you’re tired of constant hiring cycles, unreliable techs, and carrying the whole company on your back — this episode is your blueprint.

🔥 Listen now.🔥 Apply it.🔥 Build something that lasts.

📗 Grab the book: MillionDollarContracting.com🎯 Want more booked jobs without chasing leads? BattlePlan-Marketing.com

Buy The Book:
https://milliondollarcontracting.com/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
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LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] Million Dollar Contracting Series – Let’s Talk Real Profit - Part 11 - BPMP #172

Wed, 12 Nov 2025 05:00:00 -0800

Welcome back to our Million Dollar Contracting series with author and contractor Kim Hopkins.

In this episode, we dive into the chapter that separates struggling businesses from seven-figure operators: PROFIT.

Kim breaks down:

Why “breaking even” is a trap
How most contractors underprice without even knowing it
The 10% rule for long-term success (most skip this and pay the price)
How to build a profit-driven team that wants your business to win

If you're serious about growing your local service business—without burning out—this episode is a must-watch.

📗 Grab the book: MillionDollarContracting.com🎯 Want more booked jobs without chasing leads? BattlePlan-Marketing.com

Buy The Book:
https://milliondollarcontracting.com/

[Interview] Million Dollar Contracting Series – The Collections Episode - Part 10 - BPMP #171

Wed, 24 Sep 2025 05:00:00 -0700

We’re back with another no-BS episode in our Million Dollar Contracting book series—and this one hits where it hurts: getting paid.

Author and 40+ year Operator Kim Hopkins returns in Episode 171 to break down:

How he went from losing $80K at a time to collecting every penny
The common collection mistakes that bleed your bottom line
What to do when a GC, management company, or homeowner stalls (spoiler: it’s not small claims court)

He’s been burned, bounced back, and built a system that works.

If you’ve ever had to chase down a payment, you’ll want to hear this.

📗 Grab the book: MillionDollarContracting.com🎯 Want more booked jobs without chasing leads? BattlePlan-Marketing.com

Buy The Book:
https://milliondollarcontracting.com/

[Interview] - How Tom Howard Turned 3 Failing HVAC Shops Into $25M in 16 Months - BPMP #170

Wed, 10 Sep 2025 05:00:00 -0700

In this power-packed episode, Tom Howard (VP at ServiceTitan + serial service business acquirer) lays out how he and his team took three underperforming HVAC companies and flipped them into a $25M machine—fast.

You’ll learn:

How to spot opportunity in a dumpster fire of a business
What radical transparency and equity can do for your team
How AI is outperforming human CSRs—and cutting costs
The real cost of bloated teams and broken systems
Why most owners get stuck at $2–5M—and how to punch through

This is the kickoff to our Plumber + HVAC Dominance Series—real strategies, zero sugarcoating.
️
If you're running a local service business and want to scale without selling your soul, this one's non-negotiable.

🎧 Listen now, take notes, and get ready to rethink how you lead.

📕 Grab Tom’s book Fetching Millions on Amazon: https://www.amazon.com/FETCHING-MILLION-Successful-Services-Business/dp/B0FGKCHKGD/
📩 Connect with Tom: t.howard@servicetitan.com
📸 Follow @realTomHoward on Instagram

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 9 - BPMP #169

Wed, 20 Aug 2025 05:00:00 -0700

Think great work is enough to grow your service business? Think again.

In this episode, we sit down with Kim Hopkins, author of Million Dollar Contractor, to break down the three skills every local service pro must master to scale—people skills, technical skills, and admin systems.

Kim built a multi-million dollar electrical business from the trunk of a sedan—and he’s sharing the no-fluff strategies that actually get you more jobs, better referrals, and a business that doesn’t own you.

What You’ll Learn:

Why 1-star reviews are almost never about your work
How doing just 10% more can double your repeat business
The admin systems that separate real businesses from chaos
How to grow without losing your weekends (or your mind)

Whether you're a solo operator or running a growing team, this one’s a must-watch.

Subscribe for more real-world tactics that book jobs—not just hype.

📗 Grab the book: MillionDollarContracting.com🎯 Want more booked jobs without chasing leads? BattlePlan-Marketing.com

Buy The Book:
https://milliondollarcontracting.com/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 8 - BPMP #168

Wed, 09 Jul 2025 05:00:00 -0700

We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA, in business for over four decades.

In this episode Kim we cover Sales, chapter 8 of his book.

Kim shared the lessons he learned on what customer types are ideal and which ones to avoid and the signals each one gives off telling you who they are.

Topics discussed included:

The key questions and deal breakers customers have (they’re probably different than what you’re selling)
Flat-rate / fixed pricing versus time plus materials
Developing a price book
Free phone estimates vs free field estimates
Truck roll charges
What the customers wants and what they need
Being a good human

Once again, here’s an opportunity to learn from 40+ years of experience from a very successful operator who’s willing to share his knowledge.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 7 - BPMP #167

Wed, 18 Jun 2025 05:00:00 -0700

We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.

In this episode Kim shares two of the most important lessons he’s learned in four decades of running his electrical services company.

We also touched on a few key points of Chapter 7 of his book, this chapter is on Internet Marketing.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 6 - BPMP #166

Wed, 21 May 2025 05:00:00 -0700

We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Nearly the entire episode was devoted to the essential ingredients of a high-converting website for contractors.

From fundamental structure, to essential conversion elements, and how pretty it should look are all discussed.

Kim shared how his company targets lucrative keywords that have little to no competition.

Designing a website that aligns with the stage of development your company is in.

The needs for one, differs from those of another.

For those who make it the end, there’s a sweet little golden nugget awaiting you.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 5 - BPMP #165

Wed, 30 Apr 2025 05:00:00 -0700

In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best returns through the decades.

Kim talked about growing repeat and referral business from past customers through maintenance contracts / service agreements, referral programs, newsletters, specials, and more.

Simple yet highly effective things like stickers, promotional items, signs, truck wraps and more.

Relationship strategies and the power of establishing many referral sources are touched on again.

More of the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 4 - BPMP #164

Wed, 09 Apr 2025 05:00:00 -0700

Today we provide Chapter 4 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Promotion is the subject of chapter 4 and we had a fun time discussing many of the methods Kim has successfully used over the last 40+ years.

More of the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 3 - BPMP #163

Wed, 02 Apr 2025 05:00:00 -0700

Today we provide Chapter 3 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Marketing is the subject of Chapter 3 and Kim shared his four decades of experience highlighting the need for a mixture of slow and fast marketing and why budgeting for marketing is crucial to long term survival.

Kim also shared how important it is to step up your game when the economy slows down and how seeking out a diverse group of referral partners is a key ingredient to long term success, especially during slow economic cycles.

We’re getting into the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 2 - BPMP #162

Wed, 26 Mar 2025 05:00:00 -0700

Today we review chapter 2 of the book "Million Dollar Contracting" with its author and special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.

From this chapter, titled “Setting Up Your Contracting Company Properly” we discussed seemingly simple but very important things like naming your company for future use, domain names, professional email, insurance, banking, legal requirements, and more.

We also touched on the importance and differences of capturing incoming leads with humans, voice AI agents, voicemail, and answering services.

Build your business on a rock solid foundation.

These are core requirements to begin any business.

If we skip some of these steps, and we’ll always regret it later.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 1 - BPMP #161

Wed, 19 Mar 2025 05:00:00 -0700

Today we start a special book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.

Kim started his electrical services company in 1979 and today, nearly 45 years later, it thrives and operates with minimal involvement from him.

Kim decided at this point in his life he’d like to share the knowledge he acquired over all of those years of operating a successful home services company.

It’s his desire that his book will help other Operators learn a few things to run more efficient, profitable, and enjoyable businesses while also avoiding common and costly mistakes made along the way.

This is episode #1 in a series where we review his book, one chapter at a time, as he shares his learned experiences to help you run a more successful and satisfying business.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

[Interview] - How A Fractional CFO Can Help Home Service Companies Grow More Efficiently & Profitably - BPMP #160

Wed, 12 Mar 2025 05:00:00 -0700

Today we have a special guest on the podcast, Jakob Kirschner, Peak Advisory Fractional CFO out of Woodland Park CO.

When it all comes down to it, we’re all essentially in the profits business, so knowing our numbers and consulting with those who specialize in them best is a smart move.

Learn what a Fractional CFO is and how they’re an essential ingredient to make your service business more profitable or take it from 7 figures to 8 or 9.

Jakob specializes in working with contracting companies and service businesses to develop financial strategies designed to alleviate seasonal fluctuations, plan for growth, efficiency, and for a future sale or generational transfer.

We discussed bookkeeping, profitability, cash flow, making payroll, uncovering waste in operational costs, debt management, tax planning, and more.

If you’re seeking to better understand how to have more money in your bank account at the end of the month, this episode is a good start.

Enjoy!

Guest Website:
https://www.peakadvisory.us/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Growing A Plumbing / HVAC Co. By Developing Culture & Community Relationships - BPMP #159

Tue, 04 Mar 2025 05:00:00 -0800

Today we have a special guest on the podcast, Osh Sawa, of Mile High Plumbing, Electrical, & Air out of the greater Denver area.

Discover how Osh, his wife, and his best friend John started plumbing and grew it in just a few short years to expand into HVAC and now electrical with a good sized team.

They developed referral relationships within the community to create a constant stream of incoming leads.

They concentrated on training and developing a culture that cares for their team to ensure they deliver only the best service possible to their customers.

With little spent on marketing so far, they’re a lesson in how to develop a company culture that sells itself.

Enjoy!

Guest Website:
https://www.milehighmep.com/

[Interview] - Honey, I Quit My Job & Started A Moving Company - BPMP #158

Wed, 19 Feb 2025 05:00:00 -0800

Today, we have a special guest on the podcast: Rebecca Ramirez of Rambo121 Moving & Storage Company in the greater Phoenix AZ area.

Five years ago, Becca and her husband Oscar quit their jobs, bought a moving truck, and started on their path to owning and operating a successful moving and storage company.

See how they sought out relationships with referral partners to keep a steady stream of business flowing and brand themselves in the community.

Learn how they specialize in moving highly valuable and fragile items to stand out from the crowd and increase average job revenues.

Discover how they created recurring revenue to smooth out seasonal trends in the industry.

From the origins of their name to the high energy, we can do anything attitude, this is a fun interview sprinkled with some golden nuggets that we all can use to improve our businesses.

Guest Website:
https://rambo121.com

[Interview] - Growing A Plumbing & HVAC Company From Scratch with Domination Plumbing - BPMP #157

Tue, 10 Dec 2024 00:00:00 -0800

Today we have a special guest on the podcast, Dominic Arsenault with Domination Plumbing out of Leominster MA with locations in 3 cities.

In just five short years Dominic has started and grown his plumbing & HVAC company from zero to 28 employees and expanded into three cities.

You can quickly see why he’s been so successful and his growth so rapid, because Dominic is all about taking care of people - his employees and his customers. It’s 100 percent all about them and as a result, his team is all about quality in every aspect of the business.

Plus, he’s a champion promoter, sharing his story and business with everyone from the checkout woman at the grocery store to the CEO of a local company at the Chamber of Commerce.

We talked about what marketing is working for him and where he puts his primary efforts to grow the business.

I’m trying my best to get better at interviewing to bring out those golden nuggets of wisdom from our guests that help every listener. Dominic made that pretty easy this time around.

Enjoy!

Guest Website:
https://dominationplumbing.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Is Your Business Ready For A Disaster? With Don Hilderbrand of PlumbSmart - BPMP #156

Wed, 06 Nov 2024 05:00:00 -0800

Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC.

Asheville NC and dozens of cities and towns across the southeastern U.S. were hit hard or completely devastated by Hurricane Helene.

In this discussion, Don talks about how unprepared most of us are for such events and how you can take action to help ready yourself, your business, and your community for such tragedies.

Don talks about planning ahead for such events with local contractors, suppliers, state trade associations, and more.

Experience is always our best teacher and Don is right smack in the middle of all the devastation and has identified several key areas that could be planned for on a local business level.

Being in the trades is all about helping people and supporting our local communities.

Don’s suggestions throughout this talk can help you add a little more spice towards doing both.

Our hearts go out to everyone affected by these disasters and the long, difficult roads ahead for so many. Relief efforts are also discussed near the end of the interview.

Thank you for listening!

Guest Website:
https://callplumbsmart.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Lessons On Buying & Growing A Plumbing Company With Erik Bon Fleur - BPMP #155

Wed, 23 Oct 2024 05:00:00 -0700

Today we have a special guest on the podcast, Erik Bon Fleur, MBA, owner-operator of Andy Frattin Plumbing in Ormond Beach Florida.

After spending over a decade in the corporate world, Erik caught the entrepreneurial bug and went on a path to buy and then run a service business.

We explore his path, why he chose a plumbing company, and where he took it from there.

He grew the company fast by implementing some key fundamentals.

Erik shared some great advice for any operator all throughout the discussion.

Have fun & enjoy this one!

Guest Website:
https://andyfrattinplumbing.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Financial Accounting For The Trades with Brett Neal - BPMP #154

Wed, 11 Sep 2024 05:00:00 -0700

Today we have a special guest on the podcast, Brett Neal, CPA, and Co-owner of High Velocity Accounting, who specializes in working with home service companies.

Running a service business is hard, and getting the numbers right is the most important ingredient to success.

Working harder when the numbers are off just accelerates the challenges and stress.

Accounting and bookkeeping are usually not the strong suits of most business owners.

But they’re also one of the most important functions to get right so we’re not working for peanuts and struggling to stay ahead.

If you find that your business is running you, and the financial rewards are not what they should be, then this episode is for you.

As business owners, once we get the numbers right, life gets a lot easier and a whole bunch more fun and rewarding.

Making sure the numbers align so you can deliver exceptional service, treat your employees well, and make it all worth it to the business owners in the end, is what it’s all about.

Seeking the help of professionals in the areas we need guidance in is the key to sustainable growth.

This episode may help you get back on that path. Enjoy!

Guest Website:
https://www.highvelocityaccounting.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Protect Your Home Service Company With H.R. Compliance - BPMP #153

Wed, 04 Sep 2024 05:00:00 -0700

Today we have a special guest on the podcast, Ian Schotanus, the “H.R. Guy”, and co-owner of The Big Picture Consulting.

Is your company compliant with payroll and Human Resources?

If you have employees, you are subject to payroll, safety, and other H.R. compliance laws.

Today’s episode discusses many of the legal requirements of operating your Home Service company and some simple solutions to cover your tail.

Ian discusses required H.R. documents like your employee handbook, safety manuals and training programs, a solid compensation plan, and the knowledge to appropriately handle employee management issues.

Neglecting these legal requirements exposes a company to fines and employee lawsuits.

Don’t put your company at risk over legal compliance.

Check out this episode and learn what you need to do to become not only a legally compliant employer but one who goes to great lengths to keep their employees safe and trained for the job they’re doing.

Enjoy!

Guest Website:
https://www.thebigpictureconsulting.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Impacting Booking Rates, Customer Experience, Reviews & More With CSR Training - BPMP #152

Wed, 28 Aug 2024 05:00:00 -0700

Today we have two special guests on the podcast, Angie Snow and Michelle Myers, Co-Founders of The CSR Academy.

If you ever wanted to know how to grow your business fast without spending more money on ads, this is the episode for you.

If you ever wanted to know how small investments in your team can pay massive dividends for years, this episode is for you.

If your booking rate is below 70 percent, this episode is for you.

I could on and on but I think the point was made.

This is one you don’t want to miss!

Enjoy!

Guest Website:
https://www.thecsracademy.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - How Branding & Creating Raving Fans Grows Your Plumbing Biz - BPMP #151

Wed, 21 Aug 2024 05:00:00 -0700

Today we have a special guest on the podcast, Chris Vozzo, Owner & GM of Poseidon Plumbing in Mebane NC.

Chris is a superstar when it comes to branding his business and turning customers into raving fans.

We had a great discussion about how he and his team go above and beyond to make customers know and feel that his team cares about them and their property.

Chris shares the little things he and his team do to make his customers feel special.

Chris also goes macro and talks about the importance of branding, logos, colors, and messaging.

This is a great interview and one which will provide some simply yet powerful steps your company can take to make a bigger impact on your customers.

Enjoy!

Guest Website:
https://www.poseidonplumbingnc.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Interview] - Fast In-Home Financing Can Increase Sales 30% with GoodLeap - BPMP #150

Wed, 14 Aug 2024 05:00:00 -0700

Today we have a special guest on the podcast, Erica Leonor, the Director of Business Development with GoodLeap.com, a consumer financing company specializing in helping home service companies fund more customer projects.

If you’re looking for fast, frictionless, in-home approval of financing for your customers, this episode is for you.

GoodLeap has served over one million homeowners to get the financing they need to complete the home service jobs that improve or repair their homes.

Named as one of the Forbes Top 50 FinTech companies in America in 2024, GoodLeap is a company worth your attention.

Erica was an absolute delight to speak with and filled with info on how Good Leap financing helps service companies grow not only with financing tools but with extensive training to get your team knowledgeable, proficient, and excited to use this tool to help more customers.

Enjoy!

Guest Website:
https://goodLeap.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Stop Leaking Leads With A.I. and Trained Professionals - BPMP #149

Wed, 31 Jul 2024 05:00:00 -0700

Today we have a special guest on the podcast, Lynn Wise, Founder of Contractor In Charge, who specializes in helping home service companies use A.I. and trained professionals to capture, qualify, and book more leads.

Contractor In Charge also helps you keep the books and get control of your numbers with their own in-house accountants.

Lynn was co-owner of a plumbing and HVAC service company and since 2014 she’s been helping them solve these two pain points and become more profitable and efficient.

Today’s episode is short but filled with some golden nuggets every company needs. Enjoy!

Guest Website:
https://contractorincharge.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Harnessing Proven Systems To Attract, Hire, & Keep Top Talent - BPMP #148

Wed, 24 Jul 2024 05:00:00 -0700

Today we have a special guest on the podcast, Ryan Englin, Founder of Core Matters, who specializes in teaching home service companies how to consistently attract, hire, and keep top talent.

There’s even a FREE book on the subject available to all listeners!

Listen to the end on how you get your free copy!

Is finding and keeping top talent holding your service company back?

Are you exhausted from working 80+ hours a week and wearing too many hats in your company?

Finding and building a great team can relieve you of much of that work and enable you to scale and grow fast.

As service business operators, most of us are not experts in the hiring process and how to find and keep top talent.

Ryan and his team have spent their entire careers in that world and have developed a 7-part game plan that puts you in control of consistently attracting and hiring top talent.

Ryan and his company are well-known in the home service industry and have many of the nation’s top service operators as clients.

I learned a lot myself and I am sure you will as well. Enjoy!

Guest Website:
https://corematters.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - Harnessing Culture & Community To Grow Business with Maximum Plumbing - BPMP #147

Wed, 17 Jul 2024 05:00:00 -0700

Today we have a special guest on the podcast, Donald Hoskins of Maximum Plumbing with locations in Ohio and Kentucky.

In just a few short years, Don has used integrity, culture, and community to launch and grow his plumbing business.

Now opening a second location in the Cincinnati area and moving his first location into a larger building, Don has grown his company fast.

Listen to how another operator is using culture, training, and community engagement to build his business.

I’m sure you’ll enjoy Don’s path and roadmap to success.

Guest Website:
https://maximumplumbingky.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

[Interview] - How To Make Your Plumbing Company Five-Mile Famous by PlumbSmart - BPMP #146

Wed, 26 Jun 2024 05:00:00 -0700

Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC.

Don is a super skilled and successful operator and openly shares his journey of starting his residential service company in 2008 at the height of a national recession.

We talked about the importance of advisors, associations, numbers, and good old-fashioned action to make things happen fast.

Don shared why branding is so important and how they use social media in-house to make their company “five mile famous”.

I opened with inquiries into the new heat pump water heaters. If that doesn’t interest you skip to the 15:09 mark for his story and advice.

I really enjoyed this conversation and Don shared some great, fundamental advice that every business owner could use.

Guest Website:
https://callplumbsmart.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - Marketing & Growing Your Brand Locally with MyGuy Plumbing & Drain - BPMP #145

Wed, 12 Jun 2024 05:00:00 -0700

Today we have a special guest on the podcast, Ryan Matthews, from MyGuy Plumbing & Drain out of Tom’s River NJ.

Started in 2018 Ryan has taken the company an impressively long way in just a half-dozen years or so.

With over 1200 Google reviews and a 4.9-star rating, I’d say they’ve got a few things dialed in nicely.

Ryan shares his biggest successes and challenges during the interview.

We talk about finding, hiring, and training great people.

Ryan reveals what marketing channels are working for him now and how he grows his brand locally.

I’m sure you’ll enjoy this episode and get some useful nuggets out of it.

Guest Website:
www.myguyplumbingnj.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - How To Make Maintenance Plans More Attractive & Profitable - BPMP #144

Wed, 29 May 2024 05:00:00 -0700

Today we have a special guest on the podcast, Dan Goodman, from Building36.com to talk about how to power up your annual maintenance plans or give you the tools to create one your customers will want.

Annual maintenance plans are an excellent tool to help you stay connected to customers for repeat business, referrals, reviews, and more.

But until now they didn’t have the greatest renewal rates.

Adding monitoring devices like water flow detectors and shut-offs, smart HVAC thermostats, smart lighting controls, and more will add tremendous value and make your maintenance plan “stickier” and more desired.

Learn how Dan and his partner developed cutting-edge smart home solutions that protect critical systems for homeowners while offering it only through home service contractors to help you build customer loyalty.

With over 15 years of success and millions of active devices in the field, they’ve carved out a niche within your industry that can help you grow more business.

Enjoy!

Guest Website:
https://building36.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - How & Why Local Businesses Should Use Video Effectively (Sky Blue Creative) - BPMP #143

Wed, 15 May 2024 05:00:00 -0700

Today we have a special guest on the podcast, Pat Taggert, Founder of Sky Blue Creative.

Every small business owner in any sector should listen to this episode!

Using video for local business is more important than ever.

In this episode Pat shares two decades of knowledge and how video greatly increases the effectiveness of your website, your ads, landing pages, service pages, and separates your company from the crowd.

Learn how Recruiting and FAQ videos can not only save you and your team time and associated costs but also help generate better-qualified employee prospects as well as customer leads.

No one should miss this episode.

Enjoy!

Guest Website:
www.skybluecreative.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - How To Effectively Use PR & Press Releases to Grow Locally - BPMP #142

Wed, 03 Apr 2024 05:00:00 -0700

Today, we have a special guest on the podcast, Mickie Kennedy, Founder of the Public Relations firm, eReleases.com. For over 25 years, Mickie and his team have been helping small businesses gain effective media exposure.

A true master of his craft, Mickie shares incredible insights on how to build your brand locally, gain valuable media exposure, and become the trusted source for local journalists and bloggers in your area.

We also discussed the pitfalls of most online press release services and what to avoid when seeking media attention and valuable links to your brand and website.

This episode provides excellent guidance on gaining effective media exposure to increase your local brand presence and search engine optimization the right way.

Enjoy!

Guest Website:
http://www.ereleases.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - Building A Plumbing Business In A Rural Location with 608 Plumbing - BPMP #141

Wed, 20 Mar 2024 05:00:00 -0700

Today we have a special guest on the podcast, Joe Gunderson, Founder of 608 Plumbing in Viroqua Wisconsin.

As a volunteer Fireman and local Plumbing & HVAC business owner in a rural area, Joe discusses the importance of community involvement and relationships in growing a business.

As a Master Plumber for the local Union Joe eventually ventured out and started his company in 2019.

He purchased a local HVAC service company in 2020 and has been growing both sectors ever since.

We talked about how Joe puts customers, training, performance, and team building at the top of his success-building systems.

Businesses are all about people and systems, give this episode a listen for more about building both.

Enjoy!

Guest Website:
https://www.608plumbing.com/

Business Success Tips Podcast
https://contractorstaffingsource.com/podcast-webinar-links/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - How To Dial In Your Services & Motivate Your Team With Ray Snesrud - BPMP #140

Wed, 06 Mar 2024 05:00:00 -0800

Today we have a special guest on the podcast, Ray Snesrud, Founder and President of Water Heaters Now in the Twin Cities of Minnesota.

After sub-contracting with builders for over 13 years Ray first tested and then changed his business model to the service sector with just two products, water heaters, and water softeners.

He created super-efficient systems and changed the way he worked with his employees. He made them part of a team where everyone contributed to creating a better customer experience and a more efficient delivery system.

He created a culture of pride, craftsmanship, quality, and superior customer service by sharing the financial successes of the company with training, performance pay, and profit sharing.

As a result, he now has a long line of talent looking to work at his company.
With over 800 five-star Google reviews and two locations in just six years, I’d say they’re doing it right over there.

If you’re looking to improve the culture of your company and motivate your team to care as much or more than you do, then this episode is for you.

Enjoy!

Guest Website:
https://www.waterheatersnow.com/

Business Success Tips Podcast
https://contractorstaffingsource.com/podcast-webinar-links/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - Best Practices for Recruiting by Contractor Staffing Source - BPMP #139

Wed, 21 Feb 2024 05:00:00 -0800

Today we have a special guest on the podcast, Paul Sanneman - Founder & President of Contractor Staffing Source.

Paul and his talented team of 25 dedicated staff help over 200 contracting companies recruit A+ talent.

Paul has over 40 years as a business coach and decided to help with their number one problem; hiring and retaining great talent.

As an author, business owner, and podcast host, he offered up some excellent advice plus some mindsets to avoid.

Dive and learn the 6 myths of hiring and best practices for recruiting that can take your company from seven figures to eight and nine.

A great episode for everyone who hires talent to build their team.

Enjoy!

Guest Website:
www.contractorstaffingsource.com

Business Success Tips Podcast
https://contractorstaffingsource.com/podcast-webinar-links/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] This Tool Makes Slab Leaks & Plumbing Reroutes Much Easier [with Carl Larkin] - BPMP #138

Wed, 24 Jan 2024 05:00:00 -0800

Today we have a special guest on the podcast, Carl Larkin, Founder of Trade Masters Online, Master Plumber, inventor of the Rattlesnake Pipe Tracer, and host & trainer of EPA 608 Certification training for HVAC.

If you’re a plumber or work for a plumbing company, you don’t want to miss this episode.

Carl’s Rattlesnake device turns leak detection and pipe re-routes into a fast, one-person job.

We also talk a lot about slab leaks, water damage mitigation and restoration, and what plumbing work insurance companies might pay for.

If you’ve got an HVAC team going, our discussion on EPA 608 Certification training may help you.

Enjoy!

Trade Masters Online Rattlesnake Tool
https://trademastersonline.com/p/rattlesnake

EPA 608 Certification Training
https://trademastersonline.com/p/epa608

Flow Expo, March 9, 2024 - Pomona CA
https://flowexpousa.com/

WWETT 24 Trade Show & Conference, Jan 25-27 Indianapolis IN
https://www.wwettshow.com/en/home.html

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - Profit First Accounting, Fractional CFOs, and Why It’s All About the Numbers [with Susanne Mariga, CPA, CGMA] - BPMP #137

Wed, 10 Jan 2024 05:00:00 -0800

Today we have a special guest on the podcast, Susanne Mariga, CPA, CGMA, and Founder of The Mariga Group out of Houston, Texas.

Susanne specializes in high net-worth tax strategies for 7 and 8-figure entrepreneurs using the very popular “Profit First” system developed by Mike Michalowicz.

Susanne was a delight to speak with and shared lots of helpful info on how to transform from a company whose profits are what’s left over after deducting all of your expenses to one that makes profits very intentional and the first part of your pricing calculations.

For companies that are seeking to take a serious analysis of your company’s financial strengths and weaknesses and how to improve their cash flow and profitability, we discussed how hiring a Fractional CFO may be the perfect prescription for optimal organizational health.

No matter what business you’re in, its profitability, viability, and scalability are 100% dependent upon getting the math right. Fail at that, and your business fails no matter how hard you work and how great you take care of your customers.

Start 2024 off with a dedication to getting the math right!

This episode will give you some points to consider, enjoy!

The Mariga Group Website:
https://www.marigagroup.com

Free Guide:
How Do Your Operating Expenses Compare To Others In Your Industry?
Find out with your FREE Profit Map here: https://www.profitmap.co

Book: Profit First For Minority Business Enterprises by Susanne Mariga: https://www.amazon.com/Profit-First-Minority-Business-Enterprises/dp/1735775908/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - Golden Nuggets Of Knowledge From 17 Years In The Home Service Trenches [with Ben Davis] - BPMP #136

Wed, 13 Dec 2023 05:00:00 -0800

Today we have a special guest on the podcast, Ben Davis, Founder & President of Express Plumbing Heating & Air in Boise Idaho.

After a severe health problem that nearly cost him his life, Ben retooled his company to make sure it could run without him and still take care of his family and his employees.

Ben shared many words of wisdom with other operators. We discussed everything from training & building culture as the core of a business to marketing and making your company a star in your local community. Ever so humble and modest, Ben is a superstar that we all can learn from.

I know I’m not supposed to have favorites, but I could have talked with Ben for days because he’s such a great human, has such a comfortable style, and is willing to share what made him successful.

You do not want to miss this episode and stay to the end because it just gets better all the way up to the final sign-off.

Enjoy!

Guest Website:
https://expressplumbingidaho.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - How To Become Great At Hiring With The Contractor Connection - BPMP #135

Wed, 29 Nov 2023 05:00:00 -0800

Today we have a special guest on the podcast, Matt DiBara, the 4th generation owner of DiBara Masonry and Founder of The Contractor Connection.

Like most of you, Matt found the hiring and training of the team members to be one of the most difficult parts of running a home service business.

Struggling to hire and train great technicians and other team members directly equates to a business struggling.

Matt was losing business due to hiring issues so he dedicated himself to curing that single problem.

Once he developed processes that consistently worked then his team and business started to flourish. Then business owner friends took notice and asked for his help.

As a result, he created a Do-It-Yourself (DIY) course and a Done-For-You (DFY) service.

We had a good conversation about the hiring process and some unique outside-the-box things they do to attract A+ players.

Enjoy the episode!

Guest Website:
www.thecontractorconsultants.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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[Interview] - How A Service Biz Can Simplify & Scale Hiring, Onboarding, & Training With Tools & Technology! - BPMP #134

Wed, 01 Nov 2023 05:00:00 -0700

Today we have a special guest on the podcast, Stephen Rhyne, CEO of Conveyour.com.

Our previous episode featured the tool, WhoHire, which uses AI and behavioral data for the hiring process. And it’s an awesome tool.

This week’s episode brings an interview with a company that picks it up from there with automations for onboarding, training, and retaining those new hires.

Conveyour.com’s Stephen Rhyne is a down-to-earth smart guy who has built efficiency systems for large enterprise companies and now brings that talent to small service businesses.

We had a great conversation about the entire hiring process and how to find great employees.

If hiring, onboarding, and training new team members is consuming too much of your daily life, then you’ll want to take a listen to this episode.

Enjoy!

Guest Website:
https://conveyour.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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Interview with Who Hire’s Jonathan Porter-Whistman - BPMP #133

Wed, 13 Sep 2023 05:00:00 -0700

Today we have a special guest on the podcast, Jonathan Porter-Whistman, Co-Owner of Who Hire and international bestselling author of The Sales Boss.

If you’re seeking proven solutions that make the hiring process both simpler and more effective in finding great people who fit your company culture, this episode is for you.

Jonathan took the solutions of his other company, Perception Predict, which helps Enterprise companies improve their hiring process and results, and redeveloped them for the home services industry.

We had a great conversation on why personality tests don’t quite get the job done, why hiring is so difficult, and how Artificial Intelligence and data science are now playing a major role in successfully recruiting and screening the best applicants for your open positions.

Whether you’re seeking to hire technicians, salespeople, CSRs, or managers, Who Hire is a solution you should learn more about.

There’s a ton of golden nuggets in this episode for any business owner.

Enjoy!

Guest Website:
https://whohire.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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Interview with Ward Plumbing, Heating & Air’s Brad Waldrop - BPMP #132

Wed, 30 Aug 2023 05:00:00 -0700

Today we have a special guest on the podcast, Brad Waldrop, General Manager and Co-Owner of Ward Plumbing, Heating, and Air in Western North Carolina.

Ward PH&A has been in business since 1977 and Brad and his co-owners bought the company several years back and installed software, systems, training, marketing, and more that exponentially grew the business.

This is a great conversation about taking a business from the stone age and bringing it into the modern world.

We talked a lot about creating company culture, hiring great humans instead of great techs, and how training, leadership, and performance pay to develop a team where everyone is motivated and truly cares about every aspect of their customer’s experience.

I have no doubt that you’ll wish this interview didn’t end. Brad openly shares all he learned along the way to success and how that knowledge can help your company.

Guest Website:
https://www.wardph.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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Interview with Al Fagundes Plumbing & Heating - BPMP #131

Wed, 26 Jul 2023 05:00:00 -0700

Today we have a special guest on the podcast, Al Fagundes, founder and owner of A. Fagundes Plumbing & Heating is located in NE Massachusetts.

Al’s been in business for over 17 years and started as the sole technician and a single truck to now having a team of over 30 people and 17 technicians.

We touched on how he grew the business from just himself to now hiring a General Manager to take over the day-to-day and free him up to look at the bigger picture and future growth strategies.

Al shared his insights on training, systems, and software, as well as what’s working for them in marketing and advertising.

I was impressed with how he’s pivoted his company to be on the leading edge of marketing systems and platforms and where he’s investing his time, money, and energy to grow his business.

We’re sure you’ll get some golden nuggets from this interview to help your business, enjoy!

Guest Websites:
www.afphpro.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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Interview with Your Call Boss’s Nikki and John DeCausmaker - BPMP #130

Wed, 12 Jul 2023 05:00:00 -0700

Today we have two special guests on the podcast who help home service companies increase their booking rates with professional answering services and virtual assistants.

Nikki and John DeCausmaker are the owners of Your Call Boss.

John is a super-polished operator who is dedicated to helping his team succeed.

We had a great discussion on the importance of answering your phone, capturing more leads, booking more jobs, and reducing wasted advertising and lead costs.

We met at the Flow Expo trade show for plumbers in Pomona CA early this year and we’re delighted they came on our show to share this super important topic with our listeners.

We’re sure you’ll get some valuable info from this interview, enjoy!

Guest Websites:
www.yourcallboss.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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Interview with High 5 Plumbing's Levi Torres - BPMP #129

Wed, 21 Jun 2023 05:00:00 -0700

Today we have a special guest on the podcast who is crushing it in the Denver CO area.

Levi Torres, Founder & Owner of High 5 Plumbing, with 3 locations in Denver, Littleton, and Golden Colorado areas.

Levi is a super-polished operator who is dedicated to helping his team succeed.

He has created one of the most dialed-in operations I’ve discussed to date.

Levi shares his unique and smart approach to networking and how he’s implemented it into his business.

His wife and he are dedicated to helping non-profits in their community and they’ve brilliantly made it an integral part of their core company values and actions.

We had a great discussion about the importance of branding, dedication to training, the mentors who helped him dial it all in, and how he’s grown from one to three locations.

You don’t want to miss this episode, Levi and his team do some unique things every company should consider implementing.

Create a great day!

Guest Websites:
www.high5plumbing.com
@High5PlumbingDenver

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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Interview with Tommy Mello of A1 Garage Door Service with 9-Figures in Annual Sales - BPMP #128

Wed, 07 Jun 2023 05:00:00 -0700

Today we are super-honored to have a special guest on the podcast who is an absolute legend in the home service industry.

Tommy Mello, Founder & Owner of A1 Garage Door Service, with 32 locations in 22 states and doing 9 figures in annual revenues with some 700+ employees.

He’s also an Amazon best-selling author of the book “Home Service Millionaire” and now he’s got a new book out titled “Elevate” to help business owners build a business where everyone wins.

He’s also the host of the hugely popular podcast, Home Service Expert. If you’re not already subscribed I highly recommend it - I’ve learned a ton just listening to him and his guests.

We had a great discussion on what it takes to build a winning business for everyone, how to scale, and what he looks for in takeover targets.

Tommy recently sold part of his company to a Private Equity firm and we talked about that too.

If you listen to only one of our podcasts, make sure it’s this one. I guarantee you’ll come away with the knowledge to be a better operator for it.

Enjoy!

Guest Websites:
https://a1garage.com/
https://www.youtube.com/@homeserviceexpert7029

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

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Interview with The Trusted Toolbox’s Chris Lalomia - BPMP #127

Wed, 24 May 2023 05:00:00 -0700

Today we’ve got a special guest on the podcast, Chris Lalomia, founder and owner of The Trusted Toolbox out of the Atlanta Georgia metro area.

Chris left a high-paying corporate career in the middle of a deep recession in 2008 and started a bathroom and kitchen remodeling company in the Atlanta metro area and has been crushing it ever since.

With nearly 800 reviews on Google & Facebook and a 4.7 average rating, it will be no surprise to see Chris has got his systems and training dialed in.

We had a great discussion on marketing, training, quality control, software systems, local trade associations, and developing his team and department managers.

He also founded and runs The Home Service Institute which provides excellent customer service training for home service companies.

Chris took his managerial knowledge and skills from the corporate world and successfully applied them to the home services industry.

I thoroughly enjoyed the talk and am sure you’ll find some golden nuggets in there for your company.

Guest Website:
www.thetrustedtoolbox.com
www.thehomeserviceinstitute.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

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Interview with Gator Garage Door’s Chris Henningsen - BPMP #126

Wed, 10 May 2023 05:00:00 -0700

Today we’ve got a special guest on the podcast, Chris Henningsen, founder and owner of Gator Garage Door with two locations in the Austin TX area.

With over 1200 five-star reviews on Google and Yelp it will be no surprise to see Chris has got his business dialed in nicely.

Chris freely shares what’s been working to grow his company and what hasn’t.

We discuss finding great referral sources, tech training, software, SOPs, and more.

We dive into marketing for two locations and how well radio ads are working for them.

Towards the end, we talk about his two potential end-game goals.

This was a great discussion and I’m sure you’ll enjoy it.

Guest Website:
https://www.gatorgaragedoorrepair.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

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Interview with Aaron Overhead Garage Door’s Ryan Lucia - BPMP #125

Wed, 26 Apr 2023 05:00:00 -0700

Today we’ve got a special guest on the podcast, Ryan Lucia, the founder and owner of Aaron Garage Door out of Atlanta GA.

Ryan’s built an impressive three-location high-end garage door installation and repair company since 2018.

They specialize in beautiful glass garage doors for the upscale, executive home market.

They also do extensive work in the commercial space.

His path from the world of software to home services is super interesting.

We had a great discussion on everything from networking to training, scaling, and selling to private equity.

You don’t want to miss this one!

Enjoy!
Guest Website:
https://aaronoverheaddoors.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

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Interview with The Blue Collar Success Group’s Chris Crew - BPMP #124

Wed, 12 Apr 2023 05:00:00 -0700

Today we’ve got a special guest on the podcast, Chris Crew, the President of The Blue Collar Success Group.

Chris discussed how their training company helps contractors build great businesses, get out of the field, work ON instead of IN their business, and more.

I need more of that myself!

The Blue Collar Success Group specializes in helping home service contractors learn how to build their company with professional, live, web-based training.

The company’s founder Kenny Chapman, started, scaled, and sold a multi-million dollar plumbing company.

Our guest Chris did the same himself with an electrical service company.

These guys know their business and I was thoroughly impressed with the depth of their knowledge and the training systems they’ve put together. Their social proof shows it too.

We also discussed selling to private equity firms, which was interesting.

If you’re looking to fine-tune your service business to grow more while you work smarter instead of harder, we’re sure you’ll enjoy this episode.

Guest Website:
www.thebluecollarsuccessgroup.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Interview with $60M+ Serial Entrepreneur Tom Howard - BPMP #123

Wed, 29 Mar 2023 05:00:00 -0700

Today we’ve got a special guest on the podcast, Tom Howard, the VP of Customer Experience at Service Titan and owner of six home service companies with annual sales over $60M.

Tom has built, bought, and sold several home service companies in the HVAC, plumbing, and pest control industries.

His businesses are in Arizona, California, and Nevada.

We discussed systems, software, marketing, branding, accounting, and more.

He shared how he finds and trains General Managers to run the day-to-day operations and oversees six businesses in multiple states.

Tom has sold companies to private equity firms and shared his knowledge of what they look for in a purchase acquisition.

I wish I had several more hours to pick his brain. He’s got a depth of knowledge and skill we barely touched the surface on.

If you want or have wondered how to prepare your company for the sale or to grow it as big as possible in your local market, this is one episode you won’t want to miss.

Enjoy!

Guest Website & Email:
www.leesair.com
thoward@servicetitan.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Interview with NCB Mechanical in Albuquerque NM - BPMP #122

Wed, 01 Mar 2023 05:00:00 -0800

Today we’ve got a special guest on the podcast, Brandon Saiz, the owner of NCB Mechanical in Albuquerque NM.

In just three short years Brandon has taken a lifetime of plumbing, HVAC, and business skills and put together a brand and systems ready to compete with anyone.

With an emphasis on quality and superior training and service, he’s achieved a lot in a short time.

He talks about the need for omni-channel marketing, systems, software, and sales and marketing training.

I also liked how he used networking to set himself up with many brand ambassadors sending him daily business.

There is a lot to learn from this episode. Enjoy!

Guest Website:
https://ncbmechanical.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Interview with Personal Plumbing in Oceanside CA - BPMP #121

Wed, 15 Feb 2023 05:00:00 -0800

This is one of the best interviews we’ve done to date.

Bob took his 30 years in the business and quest for knowledge and turned it into a service company that has dialed in its systems, branding, technology, and more.

Together we touch on creating systems, hiring and training, branding, marketing, and having an exit strategy.

I’m absolutely positive every business owner will get something out of this episode. Enjoy!

Guest Website:
https://personalplumbingsandiego.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Interview with Shaw Plumbing Services in Spokane WA - BPMP #120

Wed, 01 Feb 2023 05:00:00 -0800

Today we’ve got a special guest on the podcast, Tyrell Tompkins, the Marketing Director for Shaw Trenchless and Shaw Plumbing Services in Spokane WA.

Tyrell shared what he and his company are doing to grow both businesses and how different they are.

One caters to other plumbers, while the other directly serves homeowners and businesses.

A true student of marketing, Tyrell has tested or is testing just about every marketing tactic in his local market and we had a great talk discussing what’s working, what’s not, and what is absolutely essential in today’s service business climate.

I’m sure every business owner will get something out of this episode. Enjoy!

Guest Website:
https://shawtrenchless.com
https://shawplumbingservices.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Use AI & Chat GPT To Help Your Service Business! - BPMP #119

Wed, 18 Jan 2023 05:00:00 -0800

Today we’re going to talk about how to use AI or artificial intelligence and the new Open AI tool called Chat GPT to help your service business.

Chat GPT-3 has been the hot topic of the last couple of weeks, especially in the digital marketing and SEO worlds.

Chat GPT-3 is a new natural language AI chat bot launched by developers at Open AI.

So let’s talk about what it is, where it’s going, and how it can impact and help your local service business.

You can learn more at
https://openai.com/
https://jasper.ai?fpr=mark57

5 Tips To Grow Sales Without Advertising - BPMP #118

Wed, 04 Jan 2023 05:00:00 -0800

Alright, Happy New Year, home service pros!

I hope everyone had a great holiday season filled with the people you love and lots of laughs.

With a recession looming or already underway, it’s important to examine all possible tools and avenues you can use to grow sales without spending money on ads.

Today we’re going to share 5 tips on how to grow sales without advertising.

You can learn more at https://bizboosterapp.com/webchat

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

12 Benefits Of Using Live WebChat On Your Website - BPMP #117

Wed, 14 Dec 2022 06:00:00 -0800

Today we’re going to talk about 12 benefits of using live Webchat on your website.

Are your getting all the potential leads from your website traffic?

Over 45% of consumers expect live chat on your website. - Forrester Research

Webchat is quickly becoming the number one preferred method of contact for prospects on your website who have questions. - JD Power & Associates

So let’s look at the 12 benefits live Webchat offers your company and what is even meant by live Webchat.

You can learn more at https://bizboosterapp.com/webchat

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Recent Google Changes That Affect Service Pages - BPMP #116

Wed, 30 Nov 2022 05:00:00 -0800

Today we’re going to talk about changes you may need to make to your service page content for search engine optimization.

Google is constantly updating its search ranking algorithms in order to deliver the most applicable, original, helpful, and in-depth content to the searcher in relation to their query.

According to Google, they’ve had 8 big updates in 2022 alone.

We have noticed the updates in the last several months have had an effect on some of our client service pages.

Learn more about what we discovered and how we not only corrected the issue but made our sites rank even better as a result.

Google Updates:
https://developers.google.com/search/updates/ranking

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How to Get More Traffic to Your Service Pages to Get More Leads - BPMP #115

Wed, 09 Nov 2022 05:00:00 -0800

Today we’re going to talk about how to power up your service pages to rank better in Google search to grow more traffic and ultimately more leads into your business.

I call this the 1-3-1 formula and it’s super powerful so if you want more leads from your website, then consider deploying this tactic right away.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Your Google Ads Are Not Performing Well - BPMP #114

Wed, 26 Oct 2022 05:00:00 -0700

Today we’re going to talk about why your Google ads may not be performing well.

For most home service companies, Google search ads can provide you with highly qualified prospects who have a problem and are looking to fix it right away.

46% of Google searches are for local businesses. -Pew Research Center

If you are not experiencing better quality leads at profitable costs, then let's explore 4 common reasons why and 8 dashboard features in Google ads that can improve your performance.

ClickGuard link:
http://www.clickguard.com?cgrf=BATTLEPLAN

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

New FTC Guidelines for soliciting customer reviews - BPMP #113

Wed, 12 Oct 2022 05:00:00 -0700

Today we’re going to talk about some important updates to US laws on acquiring and displaying customer reviews.

The Federal Trade Commission (FTC) recently fined online retailer Fashion Nova $4.2 million for blocking negative reviews of its products from being published on its website.

There have been many other companies fined by the FTC for this and related practices, but this latest one has triggered new FTC rules & guidelines for all companies as of Sept. 13, 2022.

The FTC also warned that “companies can be held responsible for what these review service providers do on their behalf, so companies should understand how to review software vendors to generate the results they offer.”

So let’s dive in and see what the new rules are so you don’t get in trouble.

Links mentioned:

Meet Your Prospects Where Their Attention Is - Interview with Vladimer Botsvadze - BPMP #112

Wed, 28 Sep 2022 05:00:00 -0700

Today we’ve got a special guest on the show all the way from Dubai, Mr. Vladimer Botsvadze.

Vladimer Botsvadze is a globally-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, and media personality who has always been at the forefront of fast-paced industries.

He has been described as ''the world's best digital marketing consultant and speaker'' and ''a force of passion and unique insights for business'' by his global clients.

We had a high-energy discussion on where your prospects’ attention is today and how to reach them and get noticed in a busy world.

For those in a hurry, the most useful advice for local service companies starts at the 11:06 mark.

Guest Website:
https://www.vladimerbotsvadze.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Exciting New Systems & Changes Coming! - BPMP #111

Wed, 14 Sep 2022 05:00:00 -0700

Today we’re going to talk about changes we’re making here at Battle Plan Marketing, LLC.

We will be switching the podcast to one episode every two weeks starting with this one.

Our thanks to everyone who provided input to our suggested podcast topics survey last week.

We will be trying our best to interview more service business owners, which was the number one request.

So if you or someone you know would be a great guest on our podcast, please invite them to our website and have them fill out the form on the podcast guest page.

https://battleplan-marketing.com/podcast/guest-calendar/

We’re also nearing the launch of our new lead nurturing CRM and reviews software, which we call the BizBooster™ App.

Listen in to hear about the great tools our new app will provide you with to grow your business and get the most out of every marketing dollar you’re already spending.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Talking Plumbing Supplies & Sales Training with Everett Lippel of SupplySmart.com - BPMP #110

Wed, 31 Aug 2022 05:00:00 -0700

Today we’ve got a special guest on the show, Mr. Everett Lippel, the Director of Sales with SupplySmart.com.

We had a great discussion about sales training and why it’s so important for your plumbing and service technicians.

Everett had some great insights & advice on how good sales training makes for happier customers and improved sales at the same time.

Everett also shared some great resources where plumbers and HVAC companies can connect with industry leaders for training, networking, and potential acquisition relationships.

We talked about how and why water filtration & softener systems create super happy customers and make a big impact on your sales and profits.

Whether you’re in the plumbing & hvac industry or not, there’s something for every business owner in this episode.

Supply Smart Website:
www.supplysmart.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Using Images To Power Your SEO & Lead Generation - BPMP #109

Wed, 24 Aug 2022 05:00:00 -0700

Today we’re going to talk about using images to power up your Google Maps listing and website’s ranking power.

Did you know that the simple use of images can help you generate more traffic and leads to your business?

Today we’re going to look at Google’s best practices for images for your service business to use on your website and in your Google Business Profile.

Plus, we’ll talk about Google’s artificial intelligence for images, which is getting better and better at identifying who and what is in an image.

Google calls it Vision AI.

And knowing how it works can help you grow sales!

We’ll touch on a couple of Vision AI tips at the end of this podcast.

So let’s get into how to turn images into more traffic, leads, and sales for your company!

Link: Google Images Best Practices - Search Central
Link: Google Business Profile Help

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Running A Family Plumbing Business In Texas - BPMP #108

Wed, 17 Aug 2022 05:00:00 -0700

Today we’ve got three special guests on the show from Duncan Plumbing in Waxahachie, Texas; Michael (CEO & Master Plumber), Erica (COO), and Brian Duncan (Field Operations Manager), running a highly rated plumbing company.

We had a great talk and I was envious of the guys’ ZZ Top beards.

They talk about flat-rate pricing, using software to help their business be more efficient and consistent, working with & helping their community, as well as using their commitment to superior quality as their primary marketing tool.

I think there’s something for everyone in this great discussion. Enjoy!

Duncan Plumbing Solutions:
https://www.duncanplumbingsolutions.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

4 Powerful Links To Help Rank Your Website - BPMP #107

Wed, 10 Aug 2022 05:00:00 -0700

Today we’re going to talk about 4 powerful links that can help power up the ranking ability of your website to generate more organic leads.

And at the end of this episode, we’ll give you a bonus tip that is sure to add ranking power to your website.

When your website ranks better for searches related to your services then your company is being seen by more people, which in turn should generate more traffic to your site and more leads to your business.

That’s the primary purpose of your website - to rank well for your services in your service areas to attract traffic and then convert that traffic into leads and booked appointments.

The most beautiful website in the world is totally worthless if it doesn’t rank well, generate traffic, and convert that traffic into leads.

So let’s explore how to add more power to your site to generate more leads for your booking calendar.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Google Made Changes To Your Business Profile In Google Maps - BPMP #106

Wed, 03 Aug 2022 05:00:00 -0700

Do you want more free leads from highly-qualified prospects?

Today we’re going to talk about a recent change made to your Google Business Profile and some tips to try and turn it into a serious lead generation machine!

In case you didn’t know already, your business listing in Google Maps can be an amazing free lead generation platform.

But only if you make sure it’s tuned up and ready to rock and roll and you stay on top of it.

Google just made that a little easier to do so let’s talk about that and how to power it up for better lead generation.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Get Review Stars For Your Services In Local Search Results! - BPMP #105

Wed, 27 Jul 2022 05:00:00 -0700

Today we’re going to talk about getting review stars to show up for some of your main services in the local search results pages on Google.

Google calls these “review snippets.”

Why do you want them?

They boost credibility and trustworthiness.
Get a higher click-through rate (CTR) and more website visitors.
Earn a higher ranking on local search results pages.
The star ratings will be shown on Google Maps too.

Using Direct Mail for Customer Retention & Acquisition - Interview with SendJim - BPMP #104

Wed, 20 Jul 2022 05:00:00 -0700

Today we’ve got a special guest on the podcast, Mr. Daniel Dixon, CEO of SendJim.io, which is a unique direct mail marketing tool that can be used for both customer retention and acquisition.

We’re super big fans of staying connected to your customers to drive repeat business, referrals, reviews, and case studies, and SendJim helps you do all that as well as enables you to hyper-target new prospects.

SENDJim Website:
https://www.SendJim.io

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Fight Spam In Google Maps - BPMP #103

Wed, 13 Jul 2022 05:00:00 -0700

Today we’re going to talk about how to fight spam in Google Maps to help your listing rank better and generate more leads.

Your Google Business Profile in Google Maps has the potential to be a very productive lead generation platform, but only if you both keep it optimized and fight spammy listings that are stealing leads from you.

Today’s podcast is also a YouTube video that walks you through the steps to get spammy listings removed or corrected in Google Maps, so your listing has a better chance of top performance.

Let’s dive right in!

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Get More Sales From The Leads You Already Have - BPMP #102

Thu, 07 Jul 2022 05:00:00 -0700

Today we’re going to talk about increasing sales from the leads you already generate each month.

In episode #100 we talked about how so many companies want more leads but are not getting the most out of the leads they already bring in.

Quality leads for most service companies can be fairly expensive to generate.

So making sure you’re getting the most sales out of them as possible should be at the top of your organization’s goals.

But many service companies fail at this and as a result, are wasting a ton of money on advertising.

Let’s take a look at improving your sales process and growing more business from the leads you already have.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Use Group Purchasing To Grow Sales & Reduce Costs - BPMP #101

Wed, 29 Jun 2022 05:00:00 -0700

Today we’re going to talk about marketing to groups and neighborhoods using the power of group buying discounts.

Traditionally group-buying is done by large companies or a collection of small companies banded together for better pricing on goods and services.

They use their collective buying power to reduce costs from suppliers.

It’s that simple.

Now let’s look at how local service companies can use group buying to their benefit and their customer’s benefit.

Let’s dive right in!

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

We’re Changing Our Game Plan - BPMP #100

Wed, 22 Jun 2022 05:00:00 -0700

Happy 100th episode! Crazy!

Today we are going to talk about our podcast, our company, your needs, and some major changes we’re making for the future.

One question we’ll ask is do you have a lead generation problem or a lead-to-appointment conversion problem?

We’ll discuss that and more in today’s podcast.

Buckle up and enjoy the ride!

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Plumbing for Home Builders & Residential Services with Copperhead Plumbing Inc. - BPMP #99

Wed, 15 Jun 2022 05:00:00 -0700

Today we’ve got a special guest on the show, Mr. Taylor Tribioli of Copperhead Plumbing Inc. out of the Denver metro area.

Taylor is the second generation in the business, which was started by his father Brian, a Master Plumber and in the trade for over 40 years.

Copperhead Plumbing specializes in working with high-end custom home builders and has completed over 1,000 homes since 2007.

They added a residential service to the business a couple of years ago and we had a great discussion on their business model, systems, and marketing.

Enjoy!

Copperhead Plumbing Inc.
www.copperheadplumbinginc.com

10 Google Ads Mistakes That Cost You Money - BPMP #98

Wed, 08 Jun 2022 05:00:00 -0700

Today we’re going to talk about 10 common mistakes people make in Google ads setup and management that winds up costing them a ton of money.

We’ll also have 3 bonus tips at the end, so stick around for every valuable morsel.

Okay, let’s dive right in and see if we can help you not only save money but help your ads perform better and generate more leads.

Click Guard Affiliate Link:
http://www.clickguard.com?cgrf=BATTLEPLAN

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

11 Common SEO Mistakes & How to Avoid Them - BPMP #97

Thu, 02 Jun 2022 05:00:00 -0700

Your business wants more leads.

You also need to drive down the cost of those leads.

One of the best and most cost-effective lead generation tools can be your website.

But only if you avoid some common mistakes while also realizing your site is what most prospects will judge you by.

To turn your website into a lead generation machine, you have to please two very different audiences; one is your ideal prospect, and the other is Google.

Because if Google doesn’t appreciate your site enough to show it to people searching in your area for your services or info related to them, then you’re as good as being a ghost.

Today we’re going to talk about 11 very common SEO mistakes businesses make and how to avoid them.

Learn how to make Google and visitors trust your site better so it can be seen by more people and generate more local leads.

Let’s dive right in!

Click Guard Affiliate Link:
http://www.clickguard.com?cgrf=BATTLEPLAN

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Google Performance Max Campaigns Can Reduce Lead Costs - BPMP #96

Wed, 25 May 2022 05:00:00 -0700

Today we’re going to talk more about google ads.

If you run Google Search ads and want to lower your costs and increase conversions, then this episode is for you.

As you probably know, Google ads promote the use of smart bidding strategies for search ads.

These automated bidding campaigns target specific goals such as:

maximize conversions
maximize conversion value
targeted cost per action / lead (CPA)
targeted return on ad spend (ROAS)

We are normally not the biggest fans of smart bidding campaigns because they don’t work for all campaigns despite how brilliant Google claims their AI is.

But we’ve been testing these Performance Max Campaigns on several client accounts for the last 30 days and so far we like what we’re seeing.

Let's dive in and see what might be perfect for your service company and expand your online advertising to include text, display, and video ads.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Grow Your Business During A Recession - BPMP #95

Wed, 18 May 2022 05:00:00 -0700

Today we share 17 business strategies that can help your company thrive during an economic downturn and recession.

When it comes to economies, what goes up must come down, and we’ve been on one of the longest upswings in US history so a slow down in our economy is inevitable and already appears underway.

So the question of the day becomes, “Is your company prepared to thrive during a recession?”

These 17 tips may help your company prepare itself for better times even while the economy slows.

Without further delay, let’s dive in and discover a golden nugget or two that may help your company grow more during these times.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Help Your Google Business Profile Generate More Leads - BPMP #94

Wed, 11 May 2022 05:00:00 -0700

Today we’re going to talk about generating more leads from your Google Business Profile in Google Maps.

I guarantee there will be five techniques to optimize your listing for better rankings that you’ve probably not heard before so stick around to the end.

We’re also going to talk about protecting your listing from competitors and others who may be trying to sabotage or undermine your listing.

So without further delay, let’s dive right in and help optimize your Google Business Profile to grow more, traffic, leads, and sales.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

It’s Time To Update Google Analytics - BPMP #93

Wed, 04 May 2022 05:00:00 -0700

Today we’re going to talk about the new Google Analytics 4 (GA4) plus why and how your service company should use it.

Google recently sent an email notice to connect GA4 to your site now because they will sunset the current Universal Analytics version in July 2023.

If you don’t start your GA4 now it won’t show any event, conversion, or audience data until you do.

So start now so you have at least one year of data in there to help you make informed decisions for ads, content marketing, offline ads driven to URLs, etc.

Join us for this short reminder on how to best use GA4 for your service company.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Done Right Plumbing in Seattle WA - Interview with Steven Renfrow - BPMP #92

Wed, 27 Apr 2022 05:00:00 -0700

Today we have a special guest on the podcast, Steven Renfrow, owner of Done Right Plumbing in the Seattle WA area.

With over 20 years in business, Steven shares what it takes to build a well-trained quality team that cares about their customers and gets the job done right every time - hence the company name.

We had a great discussion about building company culture, training, and workplace safety, as well as diving into their core plumbing services and how they stand out from the crowd.

Steven’s the real deal and dedicated to quality and building the best team possible. I’m sure you’ll enjoy his attitude and the advice he shares throughout the interview.

We’re all only as good as our team and the training we provide and this interview is a great one about how to build the best team possible and the attitude required to do just that.

Enjoy!

Done Right Plumbing
http://donerightplumber.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

It’s Time For An Annual Tune-Up For Your Business - BPMP #91

Wed, 20 Apr 2022 05:00:00 -0700

Today we’re going to talk about an annual analysis and tune-up you should consider for your service business.

It’s tax time right now and many of you might be wondering where all the money went, how you’re going to pay taxes that are due for last year, and how to make things better for this year.

Underpayment of taxes and poor record-keeping are the top two problems vexing small businesses, according to the IRS.

So in today’s episode let’s look at a few questions and solutions that may help some of you.

Enjoy!

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Books mentioned:

“How much should I charge?” by Ellen Rohr
Affiliate Link: https://amzn.to/2M7mJMT

“Profit First for Contractors” by Shawn Van Dyke
Affiliate Link: https://amzn.to/2MGRYOr

Running An Efficient Plumbing Company - Interview with Innovative Plumbing Pros - BPMP #90

Wed, 13 Apr 2022 05:00:00 -0700

Today we’ve got two special guests on the podcast, Tiffany & Jose Corrales of Innovative Plumbing Pros in the Henderson - Las Vegas area of Nevada.

It’s the story of a master plumber joining forces with a super experienced skilled service company manager and together they build a successful plumbing company dedicated to quality.

Today they share their experience of getting organized, being seriously focused on superior quality, creating company culture, using tools to become efficient, and what lead generation tools have worked and not worked for them.

I joked about how Jose sounds like a Zen Master because of his dedication to being in the moment and all in on the project at hand.

I think you’ll enjoy his and Tiffany’s mindset.

And just when you think it’s about over, they pour on the advice for other companies at the end of the interview.

Be sure to listen for those nuggets at the end.

Enjoy!

Guests: Tiffany & Jose Corrales - Owner

Innovative Plumbing Pros LLC
https://innovativeplumbingpros.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Are You Excluding 20% Of Your Prospects? - BPMP #89

Wed, 06 Apr 2022 05:00:00 -0700

Today we ask the question - Why are you excluding about 20% of your potential prospects?

You’ve invested hard-earned money in your website, marketing, and advertising and yet you probably aren’t even aware that you’re excluding about 1 in 5 of your potential prospects who have nearly $500 billion in after-tax disposable income.

That’s because your website is most likely excluding the 1-in-5 U.S adults that live with a disability.

That’s roughly 61 million people with $490 billion in after-tax disposable income for working-age Americans with disabilities.

And your website is most likely unreadable or unusable to most of them and therefore ignoring them and unable to do business with them.

Another reason to make your website accessible is to avoid lawsuits, which are growing across the country.

2,352 web accessibility lawsuits were filed in 2021, a 14.3% increase from 2020 (according to accessibility.com).

Most of those lawsuits were filed in New York, Florida, and California

And most of those lawsuits settled out of court do avoid the high cost of litigation.

Learn what you can do to make your site accessible and avoid those lawsuits in today’s podcast.

Learn more about AccessiBe®:
https://accessibe.com/a/bqiypgw (affiliate link)

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Interview - Running A Solar & Energy Audit Company with Sean McGraw of For Energy - BPMP #88

Wed, 30 Mar 2022 05:00:00 -0700

Today we’ve got a special guest on the podcast, Mr. Sean McGraw of For Energy, which he founded in 2010.

For Energy serves the greater Phoenix Arizona residential market with home energy audits, energy-efficient replacement windows, attic insulation, duct sealing, and solar energy systems.

Sean has built a solid company that’s expanded into other states and he shares what makes him and his team successful.

Gain some insight into his company’s systems and procedures, marketing, and how he’s built a team of winners that have amassed nearly 1,000 reviews on Google & Yelp with an average 4.8 rating.

We’re sure you’ll get some useful pointers from this interview. Enjoy!

Guest: Sean McGraw - CEO

For Energy website: https://forenergy.com/

Sell More By Showing More - BPMP #87

Wed, 23 Mar 2022 05:00:00 -0700

Today we’re going to talk about selling more by showing more plus a new way you can help your customers and add more income to your business at the same time.

We’ll give examples for both plumbing companies and solar companies, but you can make this apply to any business.

We, humans, are mostly visual creatures.

YouTube is the second most used search engine in the world after Google.

And you can use video and YouTube to both help your customers and grow your business.

Let’s take a look at two simple ways you can use YouTube and videos on your website to do both of those things.

Plus, at the end, we’ll show you a very popular way to use video that your customers will love you for and that can generate easy passive income for you.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Create Website Content That Will Rank In Google - BPMP #86

Wed, 16 Mar 2022 05:00:00 -0700

Today we’re going to talk about how to create website content that will rank In Google.

We’re going to give you the exact process we use to create content that’s designed to increase traffic to your website, grow its ranking power, and ultimately generate more leads.

In the last few episodes we’ve been talking about the type of content your service company should be creating, now take a look at the process we use to do so.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Create Lead Generation Website Content - BPMP #85

Wed, 09 Mar 2022 05:00:00 -0800

Today we’re going to talk about the different types of content your prospects want you to create that will result in increased leads and sales in the long run.

In the last three episodes, we’ve been talking about growing the lead generation channels that you own as opposed to those that are owned and controlled by others.

You own your website, your email list, and your customer list.

You have total ownership and control of these platforms, the content you create on them, and the majority of the costs associated with them.

You do NOT own any of your advertising channels - tv, radio, direct mail, social media, PPC, etc.

So to decrease your customer acquisition costs over time while still increasing lead generation and sales, you need to plan and invest in the lead gen platforms that you own.

Today, we’re going to dive into what type of website content you and your team should be concentrating on to generate more leads and sales.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Important Factors To Rank In Google per Google's Webmaster Guidelines - BPMP #84

Wed, 02 Mar 2022 05:00:00 -0800

Today we’re going to talk about what Google says to do in order to get your website and its content seen by people searching for your services.

These tips come directly from Google’s own webmaster guidelines, which are now found in Google’s Search central.

If you’re spending time, energy, and money on building out a great website and blog to gain rankings, traffic, and generate leads, then it’s wise to follow the webmaster and SEO advice and guidelines of the search engine that 90% of people use to find companies like yours.

Let's dive into what Google says you should do to make your website get seen by others.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Syndicate Content To Grow Brand, Traffic, Authority, And Leads - BPMP #83

Wed, 23 Feb 2022 05:00:00 -0800

Today we’re going to talk about syndicating your website content to grow brand, traffic, authority, and leads!

In the last couple of episodes, we’ve been talking about lead generation through content marketing

The costs of leads from advertising are not in your control and will only keep rising in the future.

You turn off your ads and the lead generation is over.

Radio, tv, direct mail, PPC, and social media advertising can all be made to work great but you don’t own the delivery platforms nor control the pricing.

And the leads from those platforms are cold - they don’t know your company yet. They definitely don’t like or trust you yet.

But with high-quality content on your website…

You own the content

You own your website

It stays up as long as you want it to stay there

If done well, the content can generate leads for months, years, or even decades.

Now let’s look at syndicating that content to exponentially increase its power to generate great high-quality yet low-cost leads.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Create Service Page Topical Clusters To Drive More Leads - BPMP #82

Wed, 16 Feb 2022 05:00:00 -0800

Today we’re going to talk about creating service page clusters to drive more leads

Last week we talked about killing the one call close before it kills your business and I spoke about meeting prospects where they are with great content that answers and informs and satisfies their questions along the entire buyer’s journey.

So let’s take a look at some content you should probably have on your website to help drive more leads & sales…

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Kill The One-Call Close Before It Kills You - BPMP #81

Wed, 09 Feb 2022 05:00:00 -0800

Today we’re going to talk about why companies need to kill the one-call close before it kills you.

The day of the one-call close is over.

It’s not serving you well; in fact, it’s most likely hurting your company - both in reputation and in sales.

Old school, high-pressure sales tactics are dead.

Going for the kill is more likely to kill your business than grow it.

Using canned “closing techniques” is old-world stuff.

The digital world has changed sales forever.

Let’s dive into what prospects want and how to deliver it to them so you can earn their trust and business.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Increase The Returns On Your Advertising Spend - BPMP #80

Wed, 02 Feb 2022 05:00:00 -0800

Today we’re going to talk about how to increase the returns on your advertising spend or ROAS.

Ideally, you’re generating about $4 or more in revenue for every dollar in ad spend.

Your ROAS will depend on the ad platform as well as messaging and other factors.

A minimum of 2:1 is usually required to break even or have some small gains.
Let’s look at six (6) ways to increase the returns on the ad monies you’re already spending.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Seven Business Improvements More Important Than Lead Generation - BPMP #79

Wed, 26 Jan 2022 05:00:00 -0800

Today we’re going to talk about 7 key segments of your business that you should invest more thought & capital in because they’re actually more important than lead generation.

And since the service business can only run with a steady stream of new prospects and jobs coming in, that might sound like a crazy statement, but I’ll bet you’ll completely agree by the end of this podcast.

Why?

Because investing in these 7 segments of your business will not only generate leads - they’ll be great leads who already know, like, and trust your company.

And the annual return on investment or ROI is better in these 7 segments than you’ll get with cold ads thru direct mail, radio, tv, online PPC, or social media ads.
So let’s take a look at the list and then touch on how you can make each segment work better for you.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why You Should Use Case Studies In Your Marketing - BPMP #78

Wed, 19 Jan 2022 05:00:00 -0800

Today we’re going to talk about why you should use case studies in your marketing!

The first thing most people do when looking for a service company is ask their friends and family if they know anyone they can trust.

We already know that over 80% of consumers look for online reviews about a product or service before they decide what to buy and who to buy it from.

The bigger the job, the more in-depth research your prospects will do.

If you’re selling solar energy systems, a new roof, or plumbing repipe of the whole house, you can bet that most of your prospects are doing their homework first.

In fact, if most of your sales are coming from people who haven’t done a lot of online research, that means your online content is not good enough to attract the majority of your prospects.

Let’s dive in and explore one of the most powerful marketing tools you should be using!

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Service Companies Need SEO & Content Marketing - BPMP #77

Wed, 12 Jan 2022 05:00:00 -0800

Today we’re going to talk about why service companies need SEO & content marketing.

Maybe you’ve heard the term and don’t know what it is exactly, maybe you’ve hired a so-called SEO company and wonder what they do or should be doing, maybe you know something about it and want to learn more.

So today we’re going to cover what SEO means for service companies and why it can be the best tool in your marketing arsenal.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

10 Tips to Optimize Your Service Business for 2022 - BPMP #76

Wed, 05 Jan 2022 05:00:00 -0800

Today we’re going to review 10 powerful tips to optimize your service business for 2022

We had 14 great guests on our podcast last year and did a total of 75 episodes.

Each and every episode was about trying our best to give valuable tips and insights into running a more efficient and profitable service business, so you may want to consider going back and listening to some or all of them, we guarantee there are golden nuggets in each and everyone that can help you run a better business.

For now, this episode reviews what we believe are the top 10 tips out of all of those episodes:

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Training Plumbers with Good 1 Minor Plumbing's Shane Goodwin - BPMP #75

Wed, 22 Dec 2021 05:00:00 -0800

Today we’ve got a special guest on the show, Mr. Shane Goodwin of Good 1 Minor Plumbing.

Shane has a brilliant business model where he trains plumbers for the local area’s larger plumbing companies, and in return, they send him the more minor plumbing jobs for his service techs to get trained on.

It’s a smart two-way street that works for all parties involved and helps the larger local area companies get well-trained plumbers to enter their system.

This business model can work for any service industry and Shane offers exactly how he does this during our interview.

Enjoy the interview!

Guest contact info:
Shane Goodwin, Good 1 Minor Plumbing, https://good1minorplumbing.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Insights from 40 years running an Electrical Service Co - The Electric Connection’s Kim Hopkins - BPMP #74

Wed, 15 Dec 2021 05:00:00 -0800

Today we’ve got a great guest on the show, Mr. Kim Hopkins, owner of The Electric Connection, out of Los Angeles, CA.

Kim shares lots of valuable information about what it took to stay in business for nearly 40 years and grow to over 20 trucks and service techs and doing so all without a building or warehouse.

He shares the unique and brilliant way he pays his service techs and why that has resulted in a near-zero turnover.

Kim didn’t hold back anything and shared truly valuable insights into many facets of running a service company.

Listen all the way through and I guarantee you’ll be glad you did.

His advice will save you years of trial and error and how to avoid some pitfalls before they happen.

Guest contact info:
Mr. Kim Hopkins, The Electric Connection, www.theelectricconnection.com

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Clean Up & Stand Out or Give Up - BPMP #73

Wed, 08 Dec 2021 05:00:00 -0800

Today we’re going to talk about the biggest complaints people have about service companies and how can you use them to your benefit and grow your business.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How Armstrong Stays On Top After 50+ Years In Business - BPMP #72

Wed, 01 Dec 2021 05:00:00 -0800

Today we have a special guest on the show, Thomas Fine of Armstrong Painting, Roofing, and Windows. A 50+-year-old service company located in the Bay Area of California.

Thomas is the second generation in the business that his father started and we had a great talk about what it takes to stay in business for 50+ years, why pivoting with the times and letting go of your ego is important, and a ton of other great tips that can help you run a more successful service company.

So let’s welcome Thomas to the show and get to the good stuff.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Getting Review Snippets & Review Stars For Your Business - BPMP #71

Wed, 24 Nov 2021 05:00:00 -0800

Today we’re going to talk about getting aggregate reviews and rating stars to show up on search engine results pages for your local business.

We’re going to show why doing so may put your website at risk of being penalized by Google and disappearing from search results entirely.

Links mentioned:
https://validator.schema.org/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Add Rich Snippets To Website & Grow Traffic - BPMP #70

Wed, 17 Nov 2021 05:00:00 -0800

Today we’re going to talk about how to add rich snippets to your website and OWN more real estate on the search results pages that matter most to your company.

Rich snippets and rich results stand out on the search results page and can help increase the click-thru rate (CTR) you get from your existing search listings as well as create new opportunities to show up on additional sections of the search results pages.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

What Is Your Business Exit Strategy - BPMP #69

Wed, 10 Nov 2021 05:00:00 -0800

Today we’re going to talk about the exit strategy for you and your business.

You know, we’re all racing through our days managing and taking care of family, our business, customers, employees, and vendors that many of us don’t take the time to think about the bigger picture of where we’re heading too often.

Let’s take a quick look at several options and why you need to game plan for your exit.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Negative SEO Attacks - How To Prevent Them - BPMP #68

Wed, 03 Nov 2021 05:00:00 -0700

Negative SEO is a tactic used by internet trolls to harm businesses online.

It can be an effective way for competitors to hurt your business and lower search engine rankings, traffic, and leads but there are ways you can protect yourself from negative SEO attacks.

In this episode, we’ll explore several common negative SEO tactics and what you can do about each one.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How to Save Time & Scale A Service Business with House Call Pro's Brooks Pettus, COO - BPMP #67

Wed, 27 Oct 2021 05:00:00 -0700

Today we have a special guest on the show, Brooks Pettus, the COO of House Call Pro, which is the leading software app for home service companies to improve scheduling, dispatch, invoicing, payment collections, and more.

He’s got over two decades of developing successful teams around the world and then found his life’s passion helping service pros with House Call Pro.

Brooks’ superpower is scaling customer acquisition and operational excellence.

He’s all about building leaders and teams that deliver a superior customer experience.

You’ll clearly see in our conversation that he’s incredibly passionate about helping home service pros become more efficient, scalable, and profitable.

I’m certain you’ll get lots of value and insights from his many great comments.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Good Customer Reviews Might Not Be Enough - BPMP #66

Wed, 20 Oct 2021 05:00:00 -0700

Today we’re going to talk about how you can have a lot of 4+ star customer reviews online but still be losing a ton of sales and referrals from those very same people.

Here’s a real world example of exactly how that happens... and it offers several lessons along the way.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

What’s Your Perfect Morning Routine - BPMP #65

Wed, 13 Oct 2021 05:00:00 -0700

Today we’re switching things up and are going to talk about your perfect morning.

Because in order to be the best you can be at running your company and managing your team, not to mention just enjoying your day, YOU have to be at your best, mentally and physically.

If you’re waking up and rushing through your morning so you can get to work. Then this episode is especially for you.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Creating a Lead Generation System - BPMP #64

Wed, 06 Oct 2021 05:00:00 -0700

Today we’re going to help you build a lead generation system.

One that your company owns and can use in many ways and with many platforms.

A lead gen system that attracts the 90% of prospects you’re probably missing out on.

And it builds your active and engaged email list, which should be one of your most valuable business assets and sales generators.

This is a lead generation funnel.

Join us and learn how to build the bones of a great lead gen system you can use for years.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Running A Solar Contracting Company with Randy Zechman - BPMP #63

Wed, 29 Sep 2021 05:00:00 -0700

Today we have a special guest on the show, Randy Zechman, founder, owner, and Mischief Executive Officer at Clean Solar in San Jose CA.

Randy is a serial entrepreneur and started Clean Solar from scratch in 2007. Today it’s the most highly rated solar installation company in the Bay area of California and one of just a few thousand Certified B Corporations in the entire USA.

They’re also the most highly-rated solar installer in the world on Yelp!

They were named as one of the fastest growing solar installers in the U.S. by Inc. 5000 and as one of the top 3 residential installers in the country by Solar Power World.

Randy talks about what it takes to succeed in the solar business and create a team fully committed to serving the customer and the community the best it can.

Listen to how Randy and his company connects and shares their success with their local community.

Randy also discusses his outlook for solar energy in California and it s struggle with the public utility companies.

Tune in to learn more and pick up some valuable nuggets that can help your service business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Making HVAC a Career with Dr. Thomas Moorman - BPMP #62

Wed, 22 Sep 2021 05:00:00 -0700

If you’ve been thinking about a career in the heating and air conditioning field, or adding HVAC to the services you already offer, then today’s episode is for you.

We have a special guest on the show today, Dr. Thomas Moorman, the school director from the Perfect Technician Academy in Weatherford Texas.

Dr. Moorman has spent his life as an administrator, director, and consultant in the higher education field.

He holds a doctorate in education from the University of North Texas.

Today he serves as the Director of the Perfect Technician Academy which is a 6-week full immersion fast-track HVAC school approved by the Texas Workforce Commission Career Schools & Colleges program.

They work with a lot of HVAC companies to train their technicians as well as a ton of Veteran’s groups to open up new great-paying careers for our military veterans.

We had a good discussion and he offered up a lot of great advice for companies and individuals seeking to learn more about the opportunities in HVAC.

Without further delay, click the play button and let’s get to the interview.

Join us and let’s dive in to what they are and how to fix them so you can generate more leads from your website 24/7.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Running A Plumbing Company with Lance Ball - BPMP #61

Wed, 15 Sep 2021 05:00:00 -0700

Are you planning on starting your own plumbing company but don't know where to start?

Or are you already running a plumbing service but struggle with marketing, generating leads and finding new customers?

If you are wondering what it takes to run a successful company in the service industry, then look no further!

In this podcast interview, learn how Lance Ball, CEO & owner of Aspen Mountain Plumbing took his company from simple beginnings in 2013 to now being one of the biggest plumbing companies today in Wyoming, USA.

He shares valuable insights and practical advice that you wouldn't want to miss on how to get started, how to grow and strengthen your business through networking and how to make a big impact for your future customers.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

10 Common Website Mistakes - BPMP #60

Wed, 08 Sep 2021 05:00:00 -0700

After doing 60 episodes in about 100 days, we’re going to be moving to a one episode per week timeline, publishing at 5am on Wednesdays.

We’ll also be changing mostly an interview format with guests who can help give insights into running more efficient and profitable service businesses.

Today we’re going to talk about 10 Common Website Mistakes companies make that prevents them from generating the leads that they want from their site.

Join us and let’s dive in to what they are and how to fix them so you can generate more leads from your website 24/7.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Website Thank You Pages Are So Important - BPMP #59

Thu, 02 Sep 2021 10:00:00 -0700

Today we’re going to talk about why your website thank you pages are so incredibly important.

A thank you page is the next message that someone sees when they have agreed to either get more info from you, requested a call back to set an appointment, or even purchased something from you.

They have pulled the trigger because they came to trust your company.

A simple success message on a form doesn’t cut it because:

▪ it’s not trackable.
▪ the message may not be seen.
▪ users expect to see a thank you page.
▪ it’s a low-quality experience and a bad first impression.
▪ it removes the many opportunities a thank you page provides.

A unique thank you page is the time to provide extra value or request any additional information that you may need to provide the best service possible.

Let’s detail why you need a unique thank you page for each service and page on your website.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

7 Reasons Why Your Website Is Not Ranking - BPMP #58

Tue, 31 Aug 2021 10:00:00 -0700

Today we’re going to talk about 7 Reasons Why Your Website is Not Ranking.

There are a ton of high-quality leads you could be generating online if your website was optimized and ready to work as hard as you do.

Find out the top 7 reasons why your site might not be ranking and generating those leads.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Payroll Processing with Felix Mwania of Accupay Systems - BPMP #57

Thu, 26 Aug 2021 10:00:00 -0700

Today we’ve got a special guest on the show to talk about payroll processing, payroll tax complainers, employee benefits, and more.

We’re joined by Felix Mwania of AccuPay Systems located in Temecula and Huntington Beach CA.

He’s a truly great character and shares lots of tips and wisdom on payroll, taxes, and benefits that every business owner should know.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Moving Your Business Can Hurt Rankings - BPMP #56

Tue, 24 Aug 2021 10:00:00 -0700

Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website.

What is a citation? It’s a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms.

Directories you’re probably familiar with are Google My Business / Google Maps, Apple Maps, Bing Places, Yelp, Home Advisor, Angi, Facebook, and LinkedIn.

But there are literally thousands of others, and some of those are very important to your business success.

First let’s take a look at how these structured business listings can hurt your business and it’s ability to rank in search engines as well as the major directories you’re familiar with.

Then we’ll talk about how they can also help your business in both of those areas as well.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Google Ads Maintenance - BPMP #55

Thu, 19 Aug 2021 10:00:00 -0700

Today we’re going to talk about how to maintain and optimize your Google ads campaigns.

In the last couple of weeks we’ve noticed some changes to the keywords our clients’ ad campaigns are being displayed for.

So I thought it would be a good time to talk about the daily Google ads maintenance everyone should be doing to avoid wasting money on clicks that will never convert into leads.

First let’s talk about what two problems we’ve been seeing lately and then we’ll get into some regular maintenance tips and best practices you should deploy to avoid wasting money on your account.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

We Don’t Need Any Marketing - BPMP #54

Tue, 17 Aug 2021 10:00:00 -0700

Today we’re going to talk about a recent experience I had with the owner of a home service company.

I recently needed some work done on my house and spoke with a few contractors about it, got some quotes, and offered to trade some consulting or marketing services as a trade to them.

One company owner told me, “We don’t need any marketing.” I laughed and didn’t hire them for other reasons but then I decided to use his company as a case study for this podcast episode.

Because there are lots of business owners say they don’t need any marketing.

So I thought this might serve as a good lesson for those of you who might think the same as this guy did.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Increase Profit Margins - BPMP #53

Thu, 12 Aug 2021 10:00:00 -0700

Today we are going to talk about how to increase your profit margins and make more money for your home service business.

We’ve got ten quick tips to help you get there.

Tune in to learn how to increase profit margins in your home service business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Grow Sales By Providing Financing Options - BPMP #52

Tue, 10 Aug 2021 10:00:00 -0700

Today we’re going to talk about growing your revenue and closing more high-ticket sales by providing financing options to your customers.

Part of providing great service to your customers is not only excelling at your trade and customer service but also helping them find financing options with high dollar products and
services.

Tune in to learn how to make it work to help grow your business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Improving Website Rankings Using Schema Markup - BPMP #51

Thu, 05 Aug 2021 10:00:00 -0700

Today we’re gonna talk about Improving Website Rankings Using Schema Markup.

To improve website rankings and grow more traffic and leads for your business your site needs to help search engines better understand your content.

What is schema markup and how does it work?

Schema markup is a code you can place on your site that speaks to search engines in a language they can understand.

Tune in to learn how to make it work to help grow your business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Write Blog Posts Faster - BPMP #50

Tue, 03 Aug 2021 10:00:00 -0700

Today we’re gonna talk about how to write blog posts and a hundred other types of content for your business faster than you could on your own, in addition to making that text more
effective, engaging, and entertaining.

In our last podcast we talked about the importance of content marketing to attract prospects to your website.

If you want your website to rank and get noticed by Google, you have to regularly write and post helpful and engaging content to it.

Many small businesses fail to write blog posts on a regular basis because it takes so long to come up with ideas and then write them, and that's where artificial intelligence can help.

You can now use artificial intelligence to generate rich, engaging content for your business.

I briefly mentioned in our last podcast how much we are loving this new AI program.

This AI-powered software can write blog posts, articles and other marketing materials for you in just minutes. You’ll never have to worry about coming up with new ideas again!

This software can help you or your content writers create fantastic and effective copy about 5 times faster than they could ever do on their own.

It can help you get your past writer’s block and come up with lots of topic ideas for your blogs posts, social media posts, videos, podcasts, emails, surveys, and so much more.

Tune in to learn more.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Generate Leads Online - BPMP #49

Fri, 30 Jul 2021 10:00:00 -0700

Today we’re going to talk about how to generate more leads online for your home service company.

The future success of your business depends on its own ability to generate high-quality and low-cost leads without relying on buying leads from 3rd-party sources.

Let’s take a look at 10 online lead generation methods your company should consider using and optimizing to grow more business.

We’ll start with growing more leads and business from internal sources that have a low cost to execute and we’ll work our way up to paid sources to generate consistent lead flow.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Content Marketing Tips For Home Services - BPMP #48

Thu, 29 Jul 2021 10:00:00 -0700

Today we’re going to talk about content marketing tips for home service contractors.

What is content marketing?

Well it’s just as it sounds, it’s the process of creating and publishing written, audio, or video content for your website and then promoting it on the Internet.

Those are two separate processes so let’s look at creating content first and WHY your company may want to do so.

The answer to WHY is to simply to grow your business. To generate more traffic to your website, more opt-ins to your email list, and more prospects and sales to your business.

With most of the world’s attention on the Internet today, your company needs to be producing and promoting content that can attract the eyeballs and ears that matter to your business.

If you haven’t realized that yet, then your company is probably in jeopardy in the long run. Word of mouth business will only get you so far and being able to scale that word of mouth should be very attractive to you.

So we all know WHY you should be creating content that attracts your ideal prospects and customers, the next step is WHAT kind of content you should create.

Join us in the discussion to help use content to grow your business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Rank In Google Local Searches - BPMP #47

Wed, 28 Jul 2021 10:00:00 -0700

Today we’re going to talk about how to rank in Google searches locally for the services your company provides.

Getting your local home service company to rank on page #1 in Google for searches related to your home services is one of the top ways to grow your business.

Let’s take a look at some of the key factors that can help you get there.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Use Bing Webmaster Tools - BPMP #46

Tue, 27 Jul 2021 10:00:00 -0700

Today we’re going to talk about adding your site to Bing Webmaster Tools to expand your search and traffic potential.

While Google dominates online searches there are still lots of Microsoft Windows users who prefer Bing’s search engine.

Bing also powers Yahoo’s search engine, and the two combined account for about 4% of all US searches.

So ignoring Bing is the same as ignoring a significant sized pool of potential customers.

Do so at your own risk and loss.

Let’s look at 15 valuable tools that Bing provides that you should be evaluating and using to help optimize your site and it’s ability to attract traffic.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Local Link Building For Website Rankings - BPMP #45

Mon, 26 Jul 2021 10:00:00 -0700

Today we are going to talk about powering up your website rankings and traffic with local links.

Links from other websites to yours are the #1 ranking factor for your website and the #2 ranking factor for your Google My Business / Google Maps listing.

Let’s take a look at 10 ways to build powerful local links and grow your local rankings, traffic, and prospects without the need for any SEO tools.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Lead Conversion Rates - BPMP #44

Fri, 23 Jul 2021 10:00:00 -0700

Today, we are going to talk about lead conversion rates.

Sometimes, the solution to growing sales is not about getting more leads, but implementing efficient systems that get more sales out of the leads you're already getting.

Let’s take a look at how you might be able to improve the sales you get from the leads you’re already generating.

Tune in to see what’s happening and what you can do about it.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Local SEO for Lead Generation - BPMP #43

Thu, 22 Jul 2021 10:00:00 -0700

Today, we are going to talk about generating leads using local SEO, or local search engine
optimization.

Advertising can generate leads today but when you turn them off, there’s no more leads.

Local SEO can generate leads for months or years, even if you turn off your efforts for a while.

So lets take a deep dive into how to create a long lasting lead generation machine that works as hard as you do to grow your business.

Tune in to see what’s happening and what you can do about it.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Google Ads Danger - BPMP #42

Wed, 21 Jul 2021 10:00:00 -0700

In today’s podcast we are going to talk about the present and future danger of Google Ads.

Most home service companies use Google Ads to generate leads and keep their trucks rolling.

But there is a current and even more drastic future danger to Google Ads that you need to be aware of.

And that danger is the very real possibility of your budget getting out of control and unaffordable due to machine learning.

Tune in to see what’s happening and what you can do about it.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Web designer - Don’t Hire One Before You Do This - BPMP #41

Tue, 20 Jul 2021 10:00:00 -0700

Today we’re going to talk about 10 things you need to know before you hire a web designer.

You wouldn’t hire a new team member before knowing and detailing exactly what they need to do for your company, so why would you build a website without the same attention and
established goals in mind?

And like your company, your website is going to take more than just one person to create it and make it work 24/7 to increase your business.

So let’s take a look at our 10 point website development preparation plan that you should complete before you even think about hiring a web designer.

This will help you outline exactly what your website needs to do, so you can then hire the proper professionals to make it happen.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Using Marketing Surveys To Grow Your Business - BPMP #40

Mon, 19 Jul 2021 10:00:00 -0700

Today we are going to talk about using marketing surveys to grow your business

One of the biggest mistakes business owners and marketers make is thinking they know what their customers want.

Like you’re a physiologist and had every one of your customers come in for a session.

It’s laughable, yet it’s the mindset of most business owners, including myself many times.

But we couldn’t be more wrong if we tried.

Surveys help you zero in on both the people who are your best, most engaged customers, and the best services for them which translates to increased sales.

Surveys can let your prospects and customers tell you what they want or need.

It helps you expand your services to fill previously unknown needs and desires, as well as cut services that no one is interested in.

Listen in and see how surveys may help your company grow more business and fill customers needs you didn’t know they had.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Solar Leads - Get More Sales & Generate More Leads - BPMP #39

Fri, 16 Jul 2021 10:00:00 -0700

Today we’re going to talk about working & generating leads for solar contractors.

A lot of solar installation companies buy leads from many lead gen sources.

Most of these leads are of pretty poor quality.

None of those leads know, like, or trust your company because none of them have ever heard of you.

A different company generated those leads and then sold them to you and probably a bunch of other contractors at the same time.

We’re going to take a look at two things in the episode.

#1 is how to get the most sales out of those leads as possible.

#2 is to examine where those lead gen companies are getting their leads from and how you can learn to do that yourself and not only bypass the lead gen company but also have a better qualified lead that’s exclusive and who already know, like, and trust your company.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Do Businesses Fail? - BPMP #38

Thu, 15 Jul 2021 10:00:00 -0700

Today we are going to talk about the top 10 reasons businesses fail.

Creating and running a business isn’t easy.

According to the Small Business Administration 20% of business fail in year one, 50% go out of business by year five, and only about a third make it to ten years.

The rewards of owning your own business can be fantastic and life-changing.

But in order to get there, we all have to avoid the many dangers and pitfalls of owning and running a business.

So let’s dive into the top 10 reasons why home service companies go out of business and do our best to avoid them ourselves.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Plumber Advertising - BPMP #37

Wed, 14 Jul 2021 10:00:00 -0700

Today we’re going to talk about how you can advertise your plumbing business and set yourself up for success.

We’re going to share 3 advertising rules and then 6 platforms where plumbers can advertise successfully.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Build Customer Loyalty - BPMP #36

Tue, 13 Jul 2021 10:00:00 -0700

In today’s podcast episode we’re going to talk about How to build customer loyalty to keep customers coming back, and to grow referral business, reviews, testimonials, and case studies.

Loyal customers can be priceless!

Not only can they help grow your business without the high costs of advertising but enjoyable relationships can emerge and enrich the lives of yourself, your team, and your customers.

So let’s take a look at 10 tips you can use to help build customer loyalty for your company.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Business Health Requires Mental and Physical Health - BPMP #35

Mon, 12 Jul 2021 10:00:00 -0700

In this episode we’re going to talk about why the health of your business depends on your mental and physical health.

Running a business is hard work.

There are a lot of very different hats to wear and a lot of work to be done.

It can become overwhelming and you can burn out causing your family and social life as well as your physical and mental health to suffer as a result.

I’ll share what I’ve been doing to improve my mental and physical well being, which in turn improves the health of my business.

“THE BAD NEWS IS TIME FLIES. THE GOOD NEWS IS YOU’RE THE PILOT.” – Michael Altshuler, Motivational Speaker

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

eBooks Marketing for Home Service Companies - BPMP #34

Fri, 09 Jul 2021 10:00:00 -0700

Today’s podcast talks about 10 benefits of using eBooks to market your home service business.

Position your company as an authority and as providing more value than your competitors.

Establish superior credibility to prospects and build your email list using eBooks to bring you highly qualified leads who already know, like, and trust your company.

Get rid or tire kickers and price shoppers and use the power of eBooks and information to attract the best customers for the best jobs.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

21 Tips for Plumber SEO - BPMP #33

Thu, 08 Jul 2021 10:00:00 -0700

21 tips for improved SEO for plumbers.

Want more leads for your plumbing company? Get them free from Google!

These 21 tips will help your company improve its search visibility in order to generate more leads from local online searches.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

The Rule of 7 - Why Multiple Marketing Impressions Matter - BPMP #32

Wed, 07 Jul 2021 10:00:00 -0700

The average consumer won’t do business with a company until they’ve encountered an average of seven touchpoints with your company.

Learn why diversifying your potential touchpoints especially the ones you OWN, is crucial to the success and growth of your business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How to increase the value of a service business - BPMP #31

Tue, 06 Jul 2021 10:00:00 -0700

Increase the value of your service business by implementing these 5 strategies.

If you want to sell your service business one day, these will vital ingredients to how much you’ll get for it.

If you want to pass your service business onto to the next generation in your family, these are essential to setting them up for success instead of dooming them to struggles or worse.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Customer Service Excellence with Rolando & Steve from Ever Pro - BPMP #30

Fri, 02 Jul 2021 10:00:00 -0700

In this podcast interview, the dual owners of Ever Pro discuss why exceptional customer service is one of the most important functions of your home services company.

Learn why having a knowledgeable CSRs answering your phone and booking your appointments is crucial to growing your business.

They’ll discuss “speed to lead” and how every second counts with incoming leads and why automation is a key ingredient to high booking rates.

Want to know more about Ever Pro? Check them out at their website here:
https://www.tryeverpro.com/

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

10 Plumber Marketing Tips - BPMP #29

Thu, 01 Jul 2021 10:00:00 -0700

In today’s podcast episode we provide you with 10 plumber marketing ideas.

You already know that Google ads, a mobile-friendly search-optimized website, and direct mail marketing are required tools for most plumbers.

Here are 10 other ideas that can help you promote your plumbing business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Sell To Many Instead Of One - BPMP #28

Wed, 30 Jun 2021 10:00:00 -0700

How to use the power of video and YouTube to not only generate new leads, but also to prevent unnecessary service calls.

YouTube is the 2nd most used search engine in the USA.

Your prospects spend more time on it than most streaming television and movie channels.

Are you using the power of YouTube is grow your business?

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why Quality is FREE - BPMP #27

Tue, 29 Jun 2021 10:00:00 -0700

Why delivering the best possible quality products and experience to your customers is actually the least costly, most profitable way to do business.

If you thought cutting corners could help your company be more profitable, this episode is for you.

It reviews the philosophy from the book, “Quality is Free,” by Philip Crosby and details why investing in quality is your ticket to a profitable business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How to Get Keywords Into Customer Reviews on Google - BPMP #26

Mon, 28 Jun 2021 10:00:00 -0700

Google is rolling out a change that now displays customer reviews that include the same or related keywords that the searcher had used.

Combine this with Google’s 1029 rollout of “Place Topics”, which are word bubbles of the most frequently used words from your customer reviews.

These new changes reveal that getting customers to use keywords when they write their Google Reviews is something your company should be doing.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Ad Click Fraud Protection With Jason Pittock From ClickGuard - BPMP #25

Fri, 25 Jun 2021 10:00:00 -0700

If you run Google Ads, you can’t afford to miss this podcast episode where we interview Jason Pittock, the CMO of ClickGUARD.

ClickGUARD is a click forensics and IP blocking tool that connects to your Google Ads account and helps you identify and block clicks from fraudulent clicks, click farms, click bots, and just non-converting clicks.

This one tool saved our clients nearly 30% of their budget by eliminating fraudulent and non converting clicks.

Click “play” and get ready to learn how to trim the fat from your Google ads budget.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Using Press Releases For Marketing - BPMP #24

Thu, 24 Jun 2021 10:00:00 -0700

Press releases are one of the oldest marketing tools used in business.

But as with all things, the Internet and online business world has made the press release evolve, and now it’s more powerful and useful than ever.

Join us as we explore the many benefits and uses for Press Releases in your marketing.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

5 Powerful Solar Marketing Tips - BPMP #23

Wed, 23 Jun 2021 10:00:00 -0700

Join us to explore 5 powerful solar marketing tips.

They can work for any service company, but this content is geared toward solar contractors.

We’ll explore Inbound marketing, solar calculators, being a guest on podcasts for links and EAT, and special guerrilla marketing tactic that can really make you stand out in the crowd.

Take your solar company to the next level, and power up your marketing with these five simple yet very effective marketing ideas.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

What Is Inbound Marketing? - BPMP #22

Tue, 22 Jun 2021 10:00:00 -0700

Discover how to attract highly-qualified leads that come to you.

Learn why Inbound marketing creates lead generation that can last for years.

Learn what it is, how it works, and how you can get started.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Home Services Marketing - BPMP #21

Mon, 21 Jun 2021 10:00:00 -0700

10 essential marketing channels for every home service business.

Discover ten core marketing channels your home services company needs to be seen or heard on to generate more low cost but high quality leads.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Website Accessibility With Rafael Glantz With AccessiBe - BPMP #20

Fri, 18 Jun 2021 10:00:00 -0700

Is your website unwittingly shutting out nearly 20% of all potential visitors?

Is your website compliant with ADA and WCAG regulations?

Over 12% of American’s are vision or hearing impaired and another 15% are mobility impaired.

Can your website be used by all of them?

Are you missing out on their business?

Is your website a legal liability if it’s not compliant with regulations?

Learn about those topics and more in this interview with Rafael Glantz with accessiBe.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Close More Leads - BPMP #19

Thu, 17 Jun 2021 10:00:00 -0700

Want to close more sales from the leads you already have?

Check out these 11 quick tips on how to close more leads.

There’s a nugget or two in there for every salesperson and organization.

Get better returns on your advertising dollars by making the most out of every lead you get.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

13 Tips To Prepare Your Home Services Company For A Recession - BPMP #18

Wed, 16 Jun 2021 10:00:00 -0700

Explore 13 tips on how to prepare your home services company to thrive during a recession.

Is your company prepared if we have a downturn in the economy?

These tips plus a bonus will help you thrive in any economy, including a recession.

Don’t wait for the downturn, get started now and be prepared for anything.

Join our daily podcast adventures on your favorite podcast app.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

15 Essential Elements Of A Lead Generation Website - BPMP #17

Tue, 15 Jun 2021 10:00:00 -0700

Would you like to generate more leads from your home services company website?

This podcast episode explores 15 essential elements to creating an effective lead generation website.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

2 Direct Mail Strategies for Contractors - BPMP #16

Mon, 14 Jun 2021 10:00:00 -0700

Discover two powerful direct main strategies that can provide good lead generation for your home services company.

In this episode we’ll explore the power of retargeting with direct mail plus how to use direct mail and a consumer’s guide and pre-recorded messages to drive more leads to your business.

Join our daily podcast adventures on your favorite podcast app.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Know Your Numbers With Meaghan Likes CPA - BPMP #15

Fri, 11 Jun 2021 10:00:00 -0700

Is your home service business struggling with profits?

Do you have money every month to pay your team, yourself, your suppliers, your taxes, and still have profits left over?

If not, then listen in on this episode because business is all about numbers and getting them under control is step #1 to building a profitable company.

Meaghan Likes, CPA of Likes Accounting makes accounting easy and fun (yes we said that!) and shares some great insights into how to take control of your profits.

Get some easy tips you can start today to make learning and mastering your profits easy.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

25 tips to rank better in Google Maps - BPMP #14

Thu, 10 Jun 2021 10:00:00 -0700

Want to generate more leads for your home service company?

Google Maps is the most valuable real estate your company has besides your office.

Learn how to optimize your Google My Business listing so it ranks better and has a chance to become a serious lead generation tool for your business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Get More Customer Reviews On Autopilot - BPMP #13

Wed, 09 Jun 2021 10:00:00 -0700

Great customer reviews are essential to building and growing your home services company.

This podcast episode teaches how to put your reputation management on autopilot to grow more reviews, get great reviews, and catch any dissatisfied customers before they place a review online.

You’ll also learn how to embed reviews on your website, and control what third-party websites you want reviews to be directed towards.

Join our daily podcast adventures on your favorite podcast app.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

15 Rules For High-Performing Google Ads Campaigns - BPMP #12

Tue, 08 Jun 2021 10:00:00 -0700

Maximize your advertising returns while lowering your costs using these 15 rules for creating high-performing Google Ads campaigns.

Don’t run Google Ads until you’ve got a handle on these 15 essential tips for running profitable ads.

Are your Google Ads campaigns providing a great return on investment? If not, you owe it to yourself to implement these 15 rules today.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Grow Your Business By Staying Connected - BPMP #11

Mon, 07 Jun 2021 10:00:00 -0700

Lower your advertising and marketing costs while increasing your sales by staying connected to existing customers.

Increase lifetime sales, repeat business, referrals, reviews, and case studies by growing your business from within, staying connected and always marketing to your past, existing clients.

Join our daily podcast adventures on your favorite podcast app.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Email Marketing Interview With Jena Bagley of AWeber - BPMP #10

Fri, 04 Jun 2021 10:00:00 -0700

Discover why email marketing is an essential ingredient to every successful home service business.

Learn why and how it’s cheaper and more profitable to stay connected to existing customers than to always be looking for new ones.

Why the return on investment in email marketing exceeds any other marketing or advertising platform available.

Join our daily podcast adventures on your favorite podcast app.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Are You Missing 90% Of Your Prospects? - BPMP #9

Thu, 03 Jun 2021 10:00:00 -0700

Explore the journey buyers take before they decide to buy from you and what you must do to attract as many of them as possible.

Learn what content your ideal prospects are looking for and how to deliver it to them so they come to know, like, and trust your company and choose to do business with you.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Where To Find More Qualified Prospects - BPMP #8

Wed, 02 Jun 2021 10:00:00 -0700

If you want to generate more leads for your home service business then you have to be seen where your prospects are searching for companies like yours.

Discover what it takes to dominate lead generation in your local service area.

Explore what works today and what doesn’t.

Where not to waste your marketing dollars and where to focus your efforts.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How to create recurring monthly revenue - BPMP #7

Tue, 01 Jun 2021 11:00:00 -0700

Today we’re going to talk about creating a steady stream of recurring revenue with service agreements, maintenance contracts, and VIP club memberships.

Explore how to create predictable and reliable revenue, stay connected to customers, and grow future business from the customers you already have.

Learn about these topics and more in this episode of Battle Plan
Marketing podcast.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Do You Have Control Of Your Sales Message? - BPMP #6

Mon, 31 May 2021 11:00:00 -0700

What’s your sales message to your prospects?

Is it your company’s message or are the salespeople winging it?

What systems do you have in place to deliver the same sales
message to every prospect?

What systems do you have to provide quality information to
prospects who are interested in your solutions but not ready to
buy just yet?

What follow up systems do you have to make sure every lead is
followed up on until they buy or choose someone else?

Who’s your top salesperson? Why do they lead in sales every
month?

Learn about these topics and more in this episode of Battle Plan
Marketing podcast.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Running a Solar & Electrical Company With Phil Edwards - BPMP #5

Fri, 28 May 2021 11:00:00 -0700

Phil Edwards, owner and President of Jamar Power Systems discusses how his electrical and solar contracting services company of 50+ employees has stayed in business since 1984
and thrived.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

The #1 Marketing Tip Of All Time - BPMP #4

Thu, 27 May 2021 11:00:00 -0700

Learn why and how investing in your customer’s experience is the best use of your marketing dollars.

Learn why you DON’T know what your customers want and how best to find out.

Learn why investing in your employees is your ticket to excellence, happy customers, and higher profits.

Explore the DO’s and DON’T’s of investing in your customers.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Why You Need A Customer Database And CRM - BPMP #3

Wed, 26 May 2021 00:00:00 -0700

Put an end to your business wasting a ton of money, duplicating data input entries, and losing out on efficiencies, losing sales, increasing operating costs and losing out on profits.

Learn why customers, systems, and processes are the key to every successful business and why you’re probably wasting a ton of money and losing a lot of sales without them.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

How To Make A Profit In The Home Service Business - BPMP #2

Tue, 25 May 2021 11:00:00 -0700

What’s the sense of working and running a business if you’re not making money right?

But most of us don’t like math and financial reports. And none of us want to become bookkeepers or accountants. And the good news is you don’t have to!

But there are some actions you must take if you want to run a successful and profitable business (and work a lot less). In this episode we’ll explore ways to make sure you’re pricing
your services right and how to make sure you’re earning a profit.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Is Your Ego Killing Your Business? - BPMP #1

Mon, 24 May 2021 11:00:00 -0700

Is your ego killing your business?

Discover the four most common mistakes business owners make that causes them to overwork, have high employee turnover, low profits, and even go out out of business.

Learn why national chains and franchises are able to produce repeatable customer experiences across hundreds or even thousands of locations and why most business owners can’t pull that off in just one location.

You can also find our full length episodes on our website at
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth - Coaching
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing