Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

What 500 Ecommerce Conversations Taught Me About Business — Claus Lauter | What Kills Online Stores, What To Research Before Launching, How AI And Humans Split Jobs, How Remote Founders Work, How The Podcast Grew Into Media (#500)

Mon, 31 Aug 2026 04:00:00 -0400

In this episode, we explore what it takes to build a successful media business and run an online store for the long haul.

Claus Lauter, founder and host of Ecommerce Coffee Break, shares how to avoid common e-commerce traps, find your true customer, and balance AI tools with real human connection.

He also breaks down the reality of running a global business while living a location-independent lifestyle, including the daily trade-offs and keys to staying productive.

Topics discussed in this episode:

How to build a successful e-commerce media business.
What causes e-commerce founders to fail early on.
Why knowing your exact target buyer is critical.
What replaced retention as the top industry topic.
Why relying only on third-party AI creates risk.
How to keep human connections inside AI workflows.
What research to complete before launching a store.
Why standard SEO no longer delivers quick traffic.
How to transition tasks to a hybrid AI setup.
What running a business while traveling really takes.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/clauslauter

Get access to more free resources by visiting the show notes at https://tinyurl.com/35t6wudt

______________________________________________________

Support our Sponsors

Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee

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NEVER Waste Money On Meta Ads Again — Tiago Costa | How AI Lowers Your Acquisition Costs, How One Brand Hit 100x ROAS, How Broad Targeting Wastes Your Ad Spend, What AI Finds in Your Shopify Data, Why Signals Matter for Targeting (#499)

Wed, 26 Aug 2026 05:00:00 -0400

In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs.

Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting.

He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend.

Topics discussed in this episode:

How broad targeting burns through meta budgets.
Why first party data fixes high ad costs.
What automated AI campaigns do for growth.
How audience intelligence lowers overall CPA.
Why relying only on signals limits scaling.
What drives free to paid conversions.
How real time customer signals lift return.
Why agency experience creates better AI tools.
How simple app integration boosts ad results.
What agency partner programs do for scale.

Links & Resources

Website: https://www.clustie.ai/
Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segments
LinkedIn: https://www.linkedin.com/company/clustie-ai/

Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs

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Support our Sponsors

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Stop Trusting Your Star Ratings: Why 98% of Shoppers Still Leave Your Store — Cheryl Zajac | Why Your Star Ratings Fail, How Real Feedback Boosts Sales, What Non-Buyers Reveal, How Pre-Purchase Surveys Work, Why AI Misses Human Intent (#498)

Mon, 24 Aug 2026 04:00:00 -0400

In this episode, we dive into why website analytics and star ratings fail to show the full customer journey.

Cheryl Zajac, VP of Client Insights at Bizrate Insights, shares how collecting pre-purchase and post-delivery feedback helps brands fix friction points and boost conversions.

She also reveals how to capture non-buyer insights, use targeted survey triggers, and balance AI data with human understanding to drive true growth.

Topics discussed in this episode:

How star ratings hide critical checkout friction.
What 98 percent of non-buying traffic reveals.
Why pre-purchase surveys capture lost revenue.
How targeted triggers improve response rates.
What custom questions uncover about intent.
Why small sample sizes deliver actionable insights.
How post-delivery data boosts buyer retention.
What drives shoppers to competitor websites.
Why human empathy beats AI data analysis.
How real customer feedback fixes site drop-offs.

Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee

Links & Resources

Website: https://bizrateinsights.com/coffee/
LinkedIn: https://www.linkedin.com/company/bizrateinsights/
X/Twitter: https://x.com/bizrateinsights

Get access to more free resources by visiting the show notes at https://tinyurl.com/yuhp9nv6

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How Businesses Use Text Messaging to Drive Revenue — Amanda McGuckin Hager | Why Text Beats Email Outreach, What Breaks With Disconnected Channels, How Opt-in Builds First-party Data, What RCS Is Exactly, How Frequency Affects Retention (#497)

Wed, 19 Aug 2026 01:00:00 -0400

In this episode, we dive into how businesses use text messaging to drive revenue.

Amanda McGuckin Hager, CMO and CRO of TrueDialog, shares how her platform helps brands connect marketing, sales, fulfillment, and support into one seamless text conversation with every customer.

She reveals why opt-in compliance is the foundation of a valuable first-party list, how RCS is transforming texting into a branded, interactive experience, and how the right onboarding and integrations can get businesses sending compliant messages in days.

Topics discussed in this episode:

Why text messaging outperforms email and phone outreach.
What goes wrong when departments use disconnected channels.
How opt-in and compliance build valuable first-party data.
What RCS is and why it's growing fast in the US.
How brands use RCS cards, maps, and video in texts.
Why a verified sender builds instant brand trust.
What legal steps businesses need before texting customers.
How message frequency affects customer retention.

Links & Resources

Website: https://www.truedialog.com/
LinkedIn: https://www.linkedin.com/company/truedialog/

Get access to more free resources by visiting the show notes at https://tinyurl.com/nhe9sypp

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496)

Mon, 17 Aug 2026 05:00:00 -0400

In this episode, we dive into how e-commerce sellers can combine human strategy with AI to scale ad performance without wasting budget.

Stephanie Richter, CEO and co-founder of Adspert, shares how her AI platform helps brands optimize campaigns across major marketplaces like Amazon, Walmart, and eBay.

She reveals why humans are still needed to set the vision, how smart algorithms handle complex bidding data, and how automating routine PPC tasks can save hundreds of hours while boosting revenue.

Topics discussed in this episode:

How humans and AI work together for best ad results.
What role humans play when guiding ad algorithms.
How AI makes smart ad bidding decisions with data.
Why strategy is necessary before setting ad goals.
What a typical daily workflow looks like in Adspert.
How automated PPC management saves sellers time.
Why long-tail keywords require longer AI training.
How cross-marketplace ad data drives growth.
Why scenario tools help predict results before spending.
How simple AI tools make everyday work easier.

Start a 30-Day Free Trial Now (plus 20% off discount) at https://dashboard.adspert.net/signup/start?via=024955

Links & Resources

Website: https://go.adspert.net/amazon-ads-software?via=024955
LinkedIn: https://www.linkedin.com/company/adspert/
X/Twitter: https://x.com/adspert_
Instagram: https://www.instagram.com/_adspert_

Get access to more free resources by visiting the show notes at https://tinyurl.com/nhhfme59

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)

Mon, 10 Aug 2026 05:00:00 -0400

In this episode, we dive into turning organic social media communities into real business growth and revenue.

Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.

She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions.

Topics discussed in this episode:

How to turn social communities into real revenue.
What causes brands to post without making sales.
Why organic and paid social belong in one flywheel.
How to test content organically before paying to scale.
What metrics reveal real buyer intent over likes.
Why YouTube Shorts outperforms other video platforms.
How active community management converts negative users.
Why consumer behavior dictates custom channel strategies.
What customer sentiment data tells you about content.
Why email and social must work together for growth.

Links & Resources

Website: https://www.marrmediagroup.com/
LinkedIn: https://www.linkedin.com/company/marr-media-group/
Instagram: https://www.instagram.com/marrmediagroup/
TikTok: https://www.tiktok.com/@marrmediagroup

Get access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Biggest Accounting Mistake in Ecommerce (And How to Fix It) — Parag Mamnani | Why AI Misses Accounting Accuracy, How Hidden Fees Drain Margins, What Real Financial Data Unlocks, Why SKU Level Costs Matter, How Human Review Fixes Books (#494)

Mon, 03 Aug 2026 04:00:00 -0400

In this episode, we dive into the challenge of getting truly accurate e-commerce financials.

Parag Mamnani, CEO and founder of WebGility, shares how combining automation with expert human accountants helps brands uncover hidden fees, track unit economics, and build accurate books.

He reveals why pure AI automation falls short in accounting, how SKU-level financial data unlocks hidden profits, and how real-time books drive better operational decisions for multi-channel sellers.

Topics discussed in this episode:

Why standard monthly reconciliations often miss vital details.
What multi-channel sales complexity does to accounting accuracy.
Why relying only on top-line platform revenue deceives brands.
How SKU-level cost data unlocks real margin growth.
Why pure AI automation fails at complex accounting tasks.
How human-in-the-loop approaches ensure full financial accuracy.
What real-time cash flow analysis changes for brand scaling.
How proper fee categorization protects product profit margins.
What diagnostic financial reviews reveal about hidden costs.

Links & Resources

Website: https://www.webgility.com/
Shopify App Store: https://apps.shopify.com/partners/webgility-inc
LinkedIn: https://www.linkedin.com/in/paragmamnani/
Instagram: https://www.instagram.com/webgilityinc/

Get access to more free resources by visiting the show notes at https://tinyurl.com/v8b3bs2b

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Secret To Selling Your Ecommerce Brand For Maximum Value — Bawar Ahmad | Why Early Exit Planning Matters, What Buyers Value Over Revenue, Why Clean Financials Save Deals, How Ebitda Controls Final Valuation, What Red Flags Collapse Acquisitions (#493)

Mon, 27 Jul 2026 05:00:00 -0400

In this episode, we explore how to prepare your e-commerce brand for a profitable exit without leaving money on the table.

Bawar Ahmad, founder of ecomma.co, shares how building a business with the end goal in mind helps owners avoid common valuation traps, clean up messy financials, and de-risk their operations.

He also reveals key buyer requirements, typical EBITDA multiples, and how to execute a fast, stress-free acquisition.

Topics discussed in this episode:

What buyers prioritize when evaluating e-commerce brands.
Why EBITDA directly dictates the final valuation price.
How personal expenses in financial reports collapse deals.
What major red flags turn away serious business buyers.
How operational independence makes brands easier to sell.
Why evergreen product categories maintain higher valuation multiples.
How valuation calculators estimate potential business exit payouts.
What fast-track due diligence looks like for sellers.
Why preparing an exit strategy early prevents costly surprises.

Links & Resources

Website: https://ecomma.co
LinkedIn: https://www.linkedin.com/in/bawarahmad/
Facebook: https://www.facebook.com/ecommaco
Instagram: https://www.instagram.com/ecommaco

Get access to more free resources by visiting the show notes at https://tinyurl.com/y585fy7a

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Customization And Personalization Using 2D, 3D And AR — Angelo Coletta | Why Interactive Shopping Boosts Conversions, How AI Improves Product Customization, What Visual Commerce Means For Brands, What Ecommerce Brands Should Implement First (#492)

Mon, 20 Jul 2026 05:00:00 -0400

In this episode, we dive into how interactive visual experiences drive online sales and lower backend costs.

Angelo Coletta, founder and CEO of Zakeke, shares how his plug-and-play platform helps brands stand out with 3D product customization, virtual try-ons, and brand-safe AI automation.

He also reveals strategies for launching quickly without complex development cycles.

Topics discussed in this episode:

How visual interaction layers improve customer loyalty.
What customization tools do to lower backend operational costs.
How automated club uniform ordering eliminates manual mistakes.
What 3D visualization adds to enterprise sofa configuration.
Why AI-driven image generation boosts catalog visual variety.
How computer vision algorithms prevent costly manufacturing errors.
Why brand safety guardrails prevent AI prompt hallucinations.
What 3D catalogs do to reduce global sampling costs.
How prompt-driven onboarding speeds up setup processes.
Why flexible public APIs simplify complex stack integrations.

Links & Resources

Website: https://www.zakeke.com/
LinkedIn: https://www.linkedin.com/company/zakeke/
Instagram: https://www.instagram.com/zakeke.official/
Facebook: https://www.facebook.com/zakekeofficial/
YouTube: https://www.youtube.com/channel/UCZPd_oA-Hjq6CE4G1vSUM1Q

Get access to more free resources by visiting the show notes at https://tinyurl.com/3jxf4djh

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Discounts, Decoded: What 182M Shopify Discount Codes Reveal — Cara Marin | How Smarter Discounts Increase Your Profit, What Top Shopify Brands Do Differently, How Discount Data Changes Strategy, Why Personalized Discounts Convert Better (#491)

Mon, 13 Jul 2026 04:00:00 -0400

In this episode, we dive into how discount codes impact online store profits and customer behavior.

Cara Marin, Product Lead at Seguno.com, shares how analyzing 182 million Shopify discount codes reveals the winning strategy between percentage-off and amount-off deals.

She reveals why percentage discounts drive much higher average order values and how to use personalized workflows to maximize margin. She also shares strategies for stopping leaked codes and timing discounts perfectly to grow revenue safely.

Use discount code "COFFEE" to get 20% off your first month at Seguno.com.

Topics discussed in this episode:

How percent discounts boost average order value.
What 182 million Shopify codes reveal about sales.
Why amount off codes get higher redemptions.
How to protect margins with a 20% discount cap.
Why minimum spend rules rescue flat profits.
How personalized codes stop coupon leaks completely.
What lifecycle offers drive five times more sales.
Why relationship based deals beat holiday sales.
How to plan strategic discounts for net growth.
What integrations automate personalized revenue.

Links & Resources

Website: https://seguno.com/bulk-discount-code-bot
Shopify App Store: https://apps.shopify.com/bulk-discount-generator
LinkedIn: https://www.linkedin.com/company/segunosoftware/
X/Twitter: https://x.com/SegunoSoftware
YouTube: https://www.youtube.com/@SegunoSoftware

Get access to more free resources by visiting the show notes at https://tinyurl.com/ykh9jur9

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How DTC Brands Are Scaling Globally Without Opening Warehouses — Izzy Rosenzweig | How To Scale Internationally, Why Inventory Flexibility Matters, What Global Compliance Looks Like, When To Expand Globally, How Portless Simplifies Fulfillment (#490)

Mon, 06 Jul 2026 04:00:00 -0400

In this episode, we dive into the challenge of scaling e-commerce brands internationally without tying up valuable capital in global warehouses.

Izzy Rosenzweig, founder and CEO of Portless, shares how direct-from-manufacturer cross-border shipping helps brands bypass traditional supply chain hurdles. He breaks down strategies for improving cash flow, unlocking up to 70+ new markets from a single inventory hub, and deferring upfront import taxes until a product actually sells.

He also reveals how to fulfill orders globally in just a few days and manage international returns seamlessly.

Topics discussed in this episode:

How direct shipping from manufacturing hubs unlocks 75 global markets.
What traditional supply chain models get wrong about international scaling.
Why keeping inventory centralized in one hub boosts cash flow.
How deferred import taxes free up working capital for brands.
What specific product verticals benefit most from cross-border fulfillment.
Why out-of-stock items simply hand revenue over to competitors.
How integrated global return networks manage international inspection and grading.
Why scaling brands over one million should expand globally early.
What white-glove onboarding and continuous tech integration looks like.
Why ignoring international customers leaves major revenue on the table.

Links & Resources

Website: https://www.portless.com/
LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
X/Twitter: https://x.com/go_portless
Instagram: https://www.instagram.com/go_portless/

Get access to more free resources by visiting the show notes at https://tinyurl.com/53xh7w7w

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Why The Best Online Stores Are Quietly Building Remote Support Teams — Abbas Mohammed | Why Founders Become Bottlenecks, How To Find Business Bottlenecks, What To Delegate First, How Recruiting Scales Businesses, How Hiring Va's Works (#489)

Mon, 29 Jun 2026 04:00:00 -0400

In this episode, we dive into how e-commerce founders can break through growth plateaus by overcoming their biggest time bottlenecks.

Abbas Mohamed, founder of Remote Leverage, shares how small businesses can scale rapidly by delegating tasks to highly skilled global talent.

He reveals the primary roles you should hire first, how to spot the exact bottleneck holding your business back, and why building a remote support team does not mean sacrificing quality or brand consistency.

Topics discussed in this episode:

How founders become the business bottleneck.
What roles to delegate to global talent first.
Why hiring a marketer unlocks business growth.
How to identify your exact business bottleneck.
Why Latin American talent offers massive value.
What tasks founders should stop doing daily.
How clear company values ensure brand alignment.
What a full-service hiring process looks like.
Why a twelve month replacement guarantee helps.
How recruiting infrastructure scales a company.

Links & Resources

Website: https://remoteleverage.com/
LinkedIn: https://www.linkedin.com/company/remote-leverage/
Facebook: https://www.facebook.com/profile.php?id=61556467767577
Instagram: https://www.instagram.com/remoteleverageva/

Get access to more free resources by visiting the show notes at https://tinyurl.com/bdz6khar

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Secret AI Hack To Recover Failed Payments Forever — Matīss Maliks | Why Not Rely On Stripe & Shopify For Payment Processing, The Hidden Revenue Risks, Why Standard Gateways Fail, How AI Recovers Revenue, Why Global Sales Drop Approvals Rates (#488)

Mon, 29 Jun 2026 03:00:00 -0400

In this episode, we dive into the hidden revenue leaks that occur behind the scenes when customer payments get declined.

Matiss Maliks, Head of Sales and Growth at LTVX.ai, shares how brands can recover lost revenue from failed transactions and boost their payment approval rates.

He discusses the hidden pitfalls of relying on a single payment processor , why standard payment setups fall short on recoveries , and how using AI helps plug these financial leaks to scale your business predictably.

Topics discussed in this episode:

What causes hidden payment leaks.
Why soft declines hurt sales.
How AI resurrects failed transactions.
What normal approval rates look like.
How global selling impacts checkout success.
What signs reveal payment infrastructure problems.
Why standard processors miss revenue recoveries.
Why single payment gateways create risk.
How fast onboarding takes to launch.
What success fees platforms charge merchants.

Links & Resources

Website: https://ltvx.ai/
LinkedIn: https://www.linkedin.com/company/ltvxai/
X/Twitter: https://x.com/ltvxdotai

Get access to more free resources by visiting the show notes at https://tinyurl.com/4x4tffam

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Stop Competing Blind: The Secret To Real-Time AI Pricing — Peter Sheldon | Why Delayed Pricing Hurts Sales, What Makes Product Matching Hard, How AI Agents Watch Competitors, Why Manual Scraping Tools Break, What Pricing War Mistakes To Avoid (#487)

Mon, 22 Jun 2026 04:00:00 -0400

In this episode, we dive into the world of e-commerce pricing strategy and competitor tracking.

Peter Sheldon, Co-Founder of Shopvision.ai, shares how real-time market data helps brands protect their profit margins and stop losing money to silent competitors. He explains the flaws of old manual tracking methods and how intelligent technology solves the hardest matching problems.

He also reveals smart ways to monitor online marketplaces, deal with unauthorized price drops, and launch winning promotions.

Topics discussed in this episode:

What competing blind looks like today.
Why map policies matter to premium brands.
How the product matching problem hurts margins.
What competitor signals you should track daily.
Why marketplace monitoring is your top priority.
Why manual spreadsheet tracking fails brands.
How anti-scraping tools break old web scrapers.
How AI agents mimic actual human buyers.
What inventory context reveals about price cuts.
Why blind price wars destroy brand value.

Links & Resources

Website: https://www.shopvision.ai/
LinkedIn: https://www.linkedin.com/in/petersheldon/

Get access to more free resources by visiting the show notes at https://tinyurl.com/ynufkubu

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Only Way To Get Sub-1-Second Shopify Pages — Chris Igbojekwe | Why Site Speed Dictates Conversion Rates, How Slow Pages Trigger User Drop-offs, Why Major Technical Issues Delay Loading, How Behavioral Audits Find Leaks, Why Ongoing Testing Wins (#486)

Mon, 15 Jun 2026 04:00:00 -0400

In this episode, we dive into the critical world of site speed optimization and how slow load times are costing e-commerce brands serious revenue.

Chris Igbojekwe, founder of Seed App, shares how his team helps Shopify stores slash page load times to under one second to rapidly boost conversions and improve user experience.

He also reveals strategies for auditing user behavior, testing third-party apps, and implementing continuous optimizations that directly scale a brand's bottom line.

Topics discussed in this episode:

Why site speed dictates conversion rates.
How slow pages trigger user drop-offs.
What major technical issues delay loading.
How third-party apps slow down themes.
How to test performance using Lighthouse.
What user behavior tools reveal errors.
How mobile simulations pinpoint hidden leaks.
What data volume ensures reliable testing.
Why optimization requires an ongoing process.
What target profiles benefit from audits.

Links & Resources

Website: https://seedapp.io
LinkedIn: https://www.linkedin.com/in/chris-i/
X/Twitter: https://x.com/chris_igbojekwe

Get access to more free resources by visiting the show notes at https://tinyurl.com/3xbyuk5k

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How Google’s Conversational Commerce Is Changing Everything — Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485)

Mon, 08 Jun 2026 03:00:00 -0400

In this episode, we dive into the shift happening in online search and how e-commerce brands can stay visible as search engines become more conversational.

Lucas Tieleman, Co-Founder of Optiversal, shares how his platform helps brands improve visibility across AI search and shopping tools through better product data.

He also reveals strategies for optimizing product feeds, using AI to automatically generate high-performing use-case landing pages, and getting ready for holiday shopping spikes.

Topics discussed in this episode:

How conversational AI is changing search.
What gaps make brands invisible to AI.
How natural search queries differ now.
What attributes to add to product feeds.
How editorial content builds search context.
What an automated data audit reveals.
How AI builds high-volume landing pages.
Why click rates drop while impressions rise.
What rising ad cost per click signals.
Why structured data wins holiday sales.

Links & Resources

Website: https://www.optiversal.com/
LinkedIn: https://www.linkedin.com/in/michele-nieberding/

Get access to more free resources by visiting the show notes at https://tinyurl.com/hb2matcy

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How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)

Mon, 01 Jun 2026 04:00:00 -0400

In this episode, we dive into how modern e-commerce brands are scaling faster and reducing risk using print-on-demand and AI-powered tools.

David Hooker, Head of Brand at Printify, shares how the platform helps business owners launch global stores without buying upfront inventory or managing messy shipping logistics.

He also reveals how AI is automating boring tasks like product tagging, creating photorealistic mockups in seconds, and helping sellers target the perfect niche audience.

Topics discussed in this episode:

How AI automates repetitive store setup tasks.
What print-on-demand means for modern inventory.
Why photorealistic AI mockups save massive photography costs.
How global fulfillment networks enable rapid local shipping.
What traits separate successful sellers from failed stores.
Why gathering direct audience feedback drives brand growth.
How to launch an online business without risk.
What custom products the rising Gen Z audience demands.
Why text-based t-shirts often become massive bestsellers.
How print-on-demand offers true location and time freedom.

Links & Resources

Website: https://printify.com/
LinkedIn: https://www.linkedin.com/company/printify/
LinkedIn: https://uk.linkedin.com/in/hookerdj
Instagram: https://www.instagram.com/printify/
X/Twitter: https://x.com/printify

Get access to more free resources by visiting the show notes at https://tinyurl.com/yd85xumb

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AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483)

Wed, 27 May 2026 03:00:00 -0400

In this episode, we dive into how to fix your e-commerce data and choose the right tech stack for future growth.

Mark Rubin, Founder and President of Kasama, shares how brands can stop wasting spend from bad data and pick the right platforms amidst the ongoing platform wars.

He also reveals what is real with agentic AI today, how to avoid failing replatform projects, and the exact steps to ensure your brand is set up to win.

Topics discussed in this episode:

How bad data leads to wasted e-commerce spend.
What breaks when collecting and using online data.
Why data gaps ruin daily brand decision-making.
What happens when merchants ignore platform data gaps.
Why picking the right platform is hard today.
Where brands go wrong when choosing tech platforms.
How platform wars confuse modern e-commerce merchants.
What choosing the wrong platform costs your brand.
Why so many brand replatform projects fail today.
What agentic AI actually means for digital retail.

Links & Resources

Website: https://www.kasamadigital.com/
LinkedIn: https://www.linkedin.com/in/markjrubin/
LinkedIn: https://www.linkedin.com/company/kasama-digital
Get access to more free resources by visiting the show notes at https://tinyurl.com/tkcv8uue

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Why Your Meta Ads Are Failing (And How AI Fixes It) — Tiago Costa, Raphael Tomé | How AI Cuts Ad Costs, Why Scaling Ad Spend Fails, What Metrics Fix Brand Growth, How AI Find Audiences, Why Audiences Beat Ad Creative, What Drives Profitable Scale (#482)

Mon, 25 May 2026 04:00:00 -0400

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive.

Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels.

He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business.

Topics discussed in this episode:

How AI simplifies building and launching online stores today.
What metrics to fix before you try to scale ad spend.
Why single-product shops are growing quickly in the US.
Why traditional marketing agencies fail to scale ad results.
How audience intelligence tools lower customer acquisition costs.
What problems occur when running too many active ad campaigns.
How syncing Shopify data with Meta improves targeting precision.
Why human support remains critical alongside AI software tools.
What product-audience matching does for specific item sales.
How to scale products internationally using predictive data models.

Links & Resources

Website: https://clustie.ai/
Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segments
LinkedIn: https://www.linkedin.com/company/fullvenueai/

Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Why Revenue Is Up But Profit Isn't Moving: The Unit Economics Blind Spot Most Shopify Brands Have — Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)

Wed, 20 May 2026 01:00:00 -0400

In this episode, we explore the common struggle of growing sales without seeing a matching increase in profit.

Misha Druzhinin, Co-founder and CEO of Finsi.ai, explains why many brands fail to track their margins and how focusing only on immediate returns can hurt long-term growth. He shares how his AI platform helps business owners simplify complex data to find hidden waste and improve customer value.

You will learn how to move away from constant discounting, reduce customer churn, and use smart data to spend more effectively on ads while staying profitable.

Topics discussed in this episode:

How failing to own profit margins stalls growth.
Why relying on ROAS limits long-term brand success.
What warning signs indicate your scaling is failing.
How AI identifies high-value customer behavior patterns.
What role qualitative data plays in reducing churn.
Why "Smart Brevity" in data helps managers focus.
How unit-level analysis uncovers hidden product waste.
What retention architecture does for repeat purchases.
How demographic data shifts modern marketing strategy.
Why operational limits often signal a winning flywheel.

Links & Resources

Website: https://www.finsi.ai/
Shopify App Store: https://www.finsi.ai/integrations/ecommerce/shopify
LinkedIn: https://www.linkedin.com/in/mdruzhinin/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yc3v2d8c

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How To Increase Margins By Moving Beyond Rule-based Pricing — Felix Hoffmann | How to Scale Profitably Today, Why Rule-Based Pricing Often Fails, What Predictive Pricing Models Deliver, Why Transaction Costs Matter Most, Why Data Quality Matters (#480)

Mon, 18 May 2026 04:00:00 -0400

In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth.

Felix Hoffmann, co-founder and CEO of 7Learnings, shares how his predictive pricing models help businesses move beyond simple rules and gut feelings to find the perfect price for every product.

He also reveals strategies for managing marketplace complexity, reducing overstock, and using financial goals to steer automated decision-making.

Topics discussed in this episode:

How rule-based pricing creates unmanaged business complexity.
Why matching competitor prices leads to a market race to bottom.
What predictive pricing does using unlimited cloud compute.
Why tracking transaction-level costs is vital for profit.
How AI identifies different price elasticities across channels.
What role weather and attribute data play in predictions.
Why high-quality data is the gatekeeper for AI success.
How A/B testing proves profit uplifts of over 100 percent.
What strategic trade-offs exist between growth and margin.
Why AI pricing is now a requirement for market survival.

Links & Resources

Website: https://7learnings.com/
LinkedIn: : https://www.linkedin.com/in/felix-hoffmann-7learnings/
LinkedIn: https://www.linkedin.com/company/7learnings/

Get access to more free resources by visiting the show notes at https://tinyurl.com/us6eab7k

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Webinar Special: Why Ecommerce Stores Leak 38% of Revenue — And How to Stop It | Why Carts Die At Checkout, How Declines Destroy Good Sales, What Chargebacks Really Cost You, Why Returns Quietly Drain Profits, How Store Credit Beats Refunds

Thu, 14 May 2026 05:00:00 -0400

In this episode, we uncover the hidden profit leaks silently draining revenue from ecommerce stores.

Scott Brandley, CEO of Shopper Approved and Trust Guard, joins DJ Sprague, CMO of Shopper Approved and co-author of Cashflo, to reveal the ten revenue killers costing online stores up to 38% of gross revenue.

They break down how issues like cart abandonment, false declines, chargebacks, and product returns quietly erode profit margins and share proven strategies ecommerce brands can use to recover lost revenue and improve cash flow.

Topics discussed in this episode:

Why 70% of carts get abandoned.
How false declines kill legitimate sales.
What chargebacks actually cost merchants.
Why product returns bleed your profits.
How store credit beats issuing refunds.
What the ten revenue killers are.
Why fix leaks before scaling ads.
How one platform eliminates software costs.
What the Cashflo Club offers.
Why chargebacks are rising and dangerous.

Links & Resources

Website: https://cashflopay.com/
Download free book & audio book: https://cashflopay.com/

Get access to more free resources by visiting the show notes at https://tinyurl.com/58c9kk7z

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Canadian Ecommerce Sellers: The US Tax Mistakes That Are Costing You Thousands — Salman Salat | Why US LLCs Risk Penalties, How Canadians Save 1.5% Fees, What Tax Nexus Means Now, Why Double Taxation Hits Sellers, How to Scale US Sales (#479)

Wed, 13 May 2026 06:00:00 -0400

In this episode, we dive into the common tax traps that Canadian ecommerce brands face when selling to American customers.

Salman Salat, Founder of SAL Accounting, explains how the wrong business structure can lead to massive fines and double taxation.

He shares how to legally avoid extra payout fees, when it actually makes sense to open a US LLC, and how to stay safe from the IRS while growing your brand across the border.

Topics discussed in this episode:

What triggers the $25,000 penalty for missed filings.
Why opening a US LLC is risky without expert help.
How to prevent being taxed in both countries at once.
What "nexus" means for your US sales tax liability.
Why 70% of Canadian sales often go to US customers.
How to set up a US business entity the right way.
What clean cross-border bookkeeping looks like.
Why simple Shopify setups often hide tax mistakes.
How to legally lower your US tax bill as a founder.

Links & Resources

Website: https://salaccounting.ca/
LinkedIn: https://www.linkedin.com/in/musalman
Instagram: https://www.instagram.com/salaccountingcpa
Facebook: https://www.facebook.com/profile.php?id=61563329941327

Get access to more free resources by visiting the show notes at https://tinyurl.com/4jzvpxeu

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)

Mon, 11 May 2026 04:00:00 -0400

In this episode, we explore how shopping is moving beyond the traditional website into AI chats and social feeds.

Kumar Senthil, Co-founder and CEO of Firmly, explains how his platform helps brands sell everywhere without needing complex engineering or manual updates.

He also shares how real-time data and AI agents are shortening the path from discovery to checkout for modern shoppers.

Topics discussed in this episode:

How shopping is moving from websites to AI agents.
What agentic commerce means for small online brands.
Why real-time product data is critical for AI search.
How to sync inventory across many different channels.
What causes nearly half of online products to be out of stock.
How buying directly in chat doubles customer conversion.
Why keeping the merchant of record status is important.
What makes bespoke integrations a nightmare for sellers.
How to scale to new marketplaces with zero engineering.
Why merchants must not sit on the sidelines of AI.

Links & Resources

Website: https://www.firmly.ai/
LinkedIn: https://www.linkedin.com/in/kumarnsenthil/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3tubkj94

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Free Live Webinar: Why Ecommerce Stores Leak 38% of Revenue — And How to Stop It

Sat, 09 May 2026 03:00:00 -0400

In this upcoming live webinar, I’m joined by Scott Brandley and DJ Sprague, co-authors of Cashflo.

Together, they’ve helped ecommerce brands recover millions in lost revenue — and in this session, they’ll show you where yours is leaking.

They’ll break down where ecommerce brands lose up to 38% of potential revenue through:

→ Cart abandonment
→ Site abandonment
→ False declines
→ Chargebacks
→ Product returns
→ Fraud losses
→ Poor conversion rates
→ Low-quality traffic
→ And more

More importantly, you’ll walk away with practical ways to plug these leaks and improve margins — without spending more on advertising.

If your margins feel tighter than ever, this webinar session is for you.

You will also receive a free digital and audio copy of their books, "Cashflo" and "Reputation King". Both were written exclusively for ecommerce website owners.

The Details:

📅 May 12, 2026
🕒 7pm EST

👉 Save your free seat and learn how to recover lost profit. Register here: https://ecommercecoffeebreak.com/webinar

Recording available if you can’t attend live.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Why Most Shopify Stores Leak Revenue (And What To Fix First) — David Conforti | Why Rapid Growth Causes Revenue Leaks, What Agentic Commerce Actually Is, Why PR Replaces Traditional Ads, How AI Agents Choose Products, What Role Shopify Plays Now (#477)

Wed, 06 May 2026 21:00:00 -0400

In this episode, we dive into why many online stores lose money even when they get lots of traffic.

David Conforti, Chief Growth Officer at Avenue Z, explains how small gaps in your website and product pages can kill your sales.

He shares how new AI tools are changing the way people shop and what you must do to stay ahead. David also talks about the importance of being on the right platform and using a full strategy to grow your brand faster.

Topics discussed in this episode:

How rapid growth often leads to legacy site leaks.
What Agentic Commerce means for the future of shopping.
Why AI chat tools are becoming the new gatekeepers.
How to optimize your product catalog for AI agents.
Why traditional PR and SEO are essential for AI.
What the Universal Commerce Protocol means for brands.
How TikTok spend drives high-intent homepage traffic.
Why a full-funnel partner approach beats siloed work.
How Kind Patches scaled from $1M to $8M monthly.
What identifying your "metric on fire" can fix.

Links & Resources

Website: https://avenuez.com/
LinkedIn: https://www.linkedin.com/in/david-conforti-varfaj1/
X/Twitter: https://x.com/avenuez_network
Instagram: https://www.instagram.com/avenue.z/

Get access to more free resources by visiting the show notes at https://tinyurl.com/2s4j2zr2

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How To Turn Your Amazon And DTC Returns Into A Revenue Recovery Channel — JD Sass | Why Returns Kill Profit, How To Recover Revenue From New Returns, Why Data From Returns Improves Production, How To Scale Faster With Smarter Returns (#476)

Mon, 04 May 2026 04:00:00 -0400

In this episode, we dive into the world of e-commerce returns and how to stop treating them as a total loss.

JD Sass, the founder and CEO of Axiom Return Solutions, explains how brands can recover lost money and see what is really happening with their products. He shares how his team inspects and grades items to find inventory that is still brand new.

You will learn how to spot fraud, improve your packaging, and use data to make better business choices. He also reveals how to turn a bad customer experience into a win for your brand.

Topics discussed in this episode:

How brands turn returns into a revenue recovery channel.
What really happens to products after a customer return.
Why half of unsellable returns are actually brand new.
How to identify and fight fraudulent Amazon returns.
What data can be used to improve product manufacturing.
Why proper packaging seals prevent used item resales.
How to use secondary channels like eBay for recovery.
What role automated grading plays in scaling operations.
Why manifested disposal protects your brand reputation.
How to recover revenue through Amazon reimbursement claims.

Links & Resources

Website: https://axiomreturnsolutions.com/
LinkedIn: https://www.linkedin.com/in/jd-sass-427961135/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5n6rwzhm

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Top 10 Viral Brands: Teardown Of Their Amazon Listings — Monte Desai | Why Amazon Listings Fail To Convert, What Drives Amazon Listing Success, Why Better Visuals Lower Ad Costs, How Testing Drives Higher Sales, How AI Boosts Small Teams (#475)

Wed, 29 Apr 2026 03:00:00 -0400

In this episode, we dive into how artificial intelligence is leveling the playing field for e-commerce brands on Amazon and Shopify. Monte Desai, founder of Pixii.ai, explores why constant testing of product images and listings is the key to driving higher conversion rates.

He shares how small teams can now compete with global giants by automating creative design and performance optimization, enabling them to scale revenue without the need for massive marketing budgets or expensive agencies.

Topics discussed in this episode:

How AI levels the playing field for small teams.
What makes Amazon product listings convert better.
Why testing main images increases revenue.
How to scale designs without hiring agencies.
What pitfalls to avoid when copying viral brands.
Why seasonal listing updates drive more sales.
How to build high-converting Shopify landing pages.
What role AI plays in conversion optimization.
Why behavior analysis drives better results.
How to save on advertising costs with better images.

Links & Resources

ebsite: https://pixii.ai/
LinkedIn: https://www.linkedin.com/in/montedesai/
Instagram: https://www.instagram.com/pixii_ai

Get access to more free resources by visiting the show notes at https://tinyurl.com/4j5d4t37

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How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)

Mon, 27 Apr 2026 02:00:00 -0400

In this episode, we dive into the challenges of scaling paid ads on platforms like Meta and Google.

Hemant Varshney, founder and CEO of digicom.io, explains why many Shopify brands struggle to scale and how the new "Andromeda" algorithm update changes how marketers should approach creative and targeting.

He discusses the importance of conversion rate optimization (CRO) and finding the right media mix to turn ad spend into profit without burning budget.

Topics discussed in this episode:

How to scale revenue without burning budget.
What the Andromeda algorithm update means for brands.
Why conversion rate optimization is critical.
How to build a structured testing campaign.
What differentiates scaling from testing campaigns.
Why targeting creative beats audience targeting.
How to handle media mix across different platforms.
Why auditing your store before scaling matters.
What the right media spend tiers look like.
Why trusting the algorithm requires the right structure.

Links & Resources

Website: https://www.digicom.io/
LinkedIn: https://www.linkedin.com/in/hvarshney/
LinkedIn: https://www.linkedin.com/company/digicom-digital-commerce-corporation/
Instagram: https://www.instagram.com/digicom.io/

Get access to more free resources by visiting the show notes at https://tinyurl.com/24p2dape

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Mastering The Influencer Affiliate Flywheel — Yash Chavan | Why Brands Fail Influencer Marketing, Why Influencers Drive Hidden Demand, How An Influencer Affiliate Hybrid Works, What Makes Affiliate Models Powerful, How To Build Creator Partnerships (#473)

Wed, 22 Apr 2026 04:00:00 -0400

In this episode, we dive into the evolution of influencer and affiliate marketing.

Yash Chavan, founder and CEO of Saral, explains why brands must shift their mindset to stop treating influencers like simple paid ads.

He explores how to build a predictable growth engine by turning creators into long-term partners, discusses the hidden pitfalls of attribution, and reveals his new affiliate platform, SATHI, which helps brands track real performance, detect fraud, and scale their programs efficiently.

Visit mysathi.io and use code COFFEE to get 20% off across all pricing plans.

Topics discussed in this episode:

Why brands often fail with influencer strategies.
How influencer marketing drives demand for ads.
What causes ineffective influencer attribution.
How to turn influencers into affiliate partners.
Why affiliate marketing reduces upfront risk.
What creates strong long-term creator relationships.
How to detect affiliate and coupon code fraud.
What benefits emerge from using SATHI.
How Instagram reels are changing affiliate sales.
Why brands need a mindset shift for growth.

Links & Resources

Website: https://www.mysathi.io/
Website: https://www.getsaral.com/
LinkedIn: http://linkedin.com/in/yctheman/
Instagram: https://instagram.com/getsaral/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3t3wwhh7

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Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)

Mon, 20 Apr 2026 02:00:00 -0400

In this episode, we explore how to turn website pop-ups into powerful tools for growth instead of annoying distractions.

Taras Talimonchuk, CMO at Claspo.io, shares why treating every visitor the same with generic discount codes kills your conversion rates.

We discuss the importance of aligning your pop-up strategy with the customer’s shopping journey, using behavioral segmentation to deliver the right message, and how gamification can boost engagement.

Topics discussed in this episode:

How pop-ups improve the customer journey.
Why generic discount codes hurt your brand.
What drives better conversion rates with pop-ups.
How segmentation creates relevant offers.
Why behavior tracking increases revenue.
What role gamification plays in engagement.
How AI tools automate design alignment.
Why long-term relationships boost profit.
What metrics matter for pop-up success.
How to test pop-ups for better results.

Links & Resources

Website: https://claspo.io/
Shopify App Store: https://apps.shopify.com/claspo
LinkedIn: https://www.linkedin.com/company/79840464/
X/Twitter: https://twitter.com/claspo_io

Get access to more free resources by visiting the show notes at https://tinyurl.com/38f6cvdf

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What Shopify Retailers Need To Know About Inventory — Jordan Finners | Why Inventory Impacts Real Costs, How Poor Accuracy Loses Sales, What Complicates Retail Inventory Management, Why Barcode Scanning Reduces Errors, How Faster Stock Takes Work (#471)

Wed, 15 Apr 2026 22:00:00 -0400

In this episode, we explore why accurate inventory tracking is the secret to protecting your profit and keeping customers happy.

Jordan Finners, Founder of Pimsical.app, explains how small errors in stock levels can lead to big losses and frustrated shoppers. He shares how his Shopify-native tools replace outdated systems like Stocky to make scanning and reporting faster for retail teams.

You will learn how to simplify your stock takes, reduce human error, and keep your business running smoothly without expensive corporate software.

Topics discussed in this episode:

How bad data hurts customer trust.
Why physical inventory is a hidden cost.
How barcode scanning reduces human error.
What the end of Stocky means.
How to stock take during store hours.
Why Shopify native tools save time.
What differentiates inventory tools from ERPs.
How mobile phones work as scanners.
Why frequent stock takes prevent panic.
How to automate Shopify inventory updates.

Links & Resources

Website: https://www.pimsical.app/
Shopify App Store: https://apps.shopify.com/stock-take-inventory-count-1
LinkedIn: https://www.linkedin.com/in/jordanfinneran/
X/Twitter: https://x.com/JordanFinners

Get access to more free resources by visiting the show notes at https://tinyurl.com/5n8umbdv

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Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

Mon, 30 Mar 2026 04:00:00 -0400

In this episode, we explore how to turn more website visitors into customers by understanding why they buy.

Anthony Morgan, CEO and founder of Enavi, explains why looking at just one conversion number can be a mistake. He shares his "inter-site funnel" method to find exactly where a store is losing money.

You will learn how to use customer research and smart testing to grow your brand faster. Anthony also reveals how he helped a brand triple its subscription sign-ups.

Topics discussed in this episode:

Why global conversion rates deceive.
How the inter-site funnel works.
What cold traffic lacks onsite.
Why research beats guessing.
How to use review data.
What losing tests actually teach.
How to boost subscription value.
Why human obsession wins over AI.
What product discovery friction costs.
How to launch tests quickly.

Links & Resources

Website: https://www.enavi.co/
Shopify CRO: https://www.enavi.co/pages/shopify-cro-program
LinkedIn: https://www.linkedin.com/company/enavico/
YouTube: https://www.youtube.com/@EnaviAgency

Get access to more free resources by visiting the show notes at

https://tinyurl.com/2xbbkd93

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How To Scale Smart: Is Shopify The Right Move For You? — Hitesh Matlani | Why Brands Outgrow Basic Shopify, How To Avoid Data Loss, How To Protect Your SEO Rankings, How To Plan A Smooth Migration, Why Rushed Migrations Fail (#469)

Mon, 23 Mar 2026 05:00:00 -0400

In this episode, we explore the complexities of moving your online store to a better platform to handle rapid growth.

Hitesh Matlani, founder of Avid Brio, explains how migrating to Shopify Plus helps brands manage more orders and complex tools without breaking. He shares real-world stories about organizing inventory, handling tricky tax rules, and using data to make better business decisions.

He also gives advice on when it is the right time to switch platforms and how to avoid losing your search engine rankings during the move.

Topics discussed in this episode:

How Shopify Plus handles enterprise growth.
What breaks when tech setups fail.
Why data loss worries many merchants.
What advanced plans offer growing brands.
How API limits affect system integration.
Why ERP integration automates inventory sync.
What signs prove it is time to replatform.
Why rushed migrations lead to nightmares.
How AI changes the web development market.
Why smart data warehouses simplify moves.

Links & Resources

Website: https://www.avidbrio.com
LinkedIn: https://www.linkedin.com/company/avid-brio
X/Twitter: https://x.com/AvidBrio/
Instagram: https://www.instagram.com/avidbrio/

Get access to more free resources by visiting the show notes at https://tinyurl.com/4prbxdr4

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Why Your Brand Is Invisible To AI (And How To Fix It) — Cole Casperson | Why AI Search Changes Ecommerce, Why AI Boosts Your Conversions, What Intent-based Discovery Means, Why Traditional SEO Is Not Enough, How AI Improves Traffic Quality (#468)

Mon, 16 Mar 2026 04:00:00 -0400

In this episode, we explore how AI is fundamentally changing the way people find and buy products online.

Cole Casperson, Partner and Chief Data Officer at Crank Tank, discusses the shift from three-word searches to long, intent-driven AI conversations. He explains how brands can move beyond traditional SEO to ensure they are the ones recommended by AI tools.

You will learn how to use diagnostic tools to see what AI thinks of your brand and how to win against bigger competitors in this new era of discovery.

Topics discussed in this episode:

How AI shifts search from keywords to intent.
Why user queries are getting much longer.
What makes AI discovery different from SEO.
How to use diagnostics to see AI rankings.
Why competing on ideas beats keyword stuffing.
What Amazon can teach brands about AI commerce.
Why ignoring AI creates a compounding risk.
How semantic understanding boosts conversion rates.
What the Universal Commerce Protocol means.
How challenger brands can outrank giants.

Links & Resources

Website: https://cranktank.net/
LinkedIn: https://www.linkedin.com/company/cranktank/
X/Twitter: https://x.com/WeAreCrankTank
Instagram: https://www.instagram.com/wearecranktank/

Get access to more free resources by visiting the show notes at https://tinyurl.com/ccpvanea

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The 10 Hidden Killers Draining Your Online Store's Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467)

Wed, 11 Mar 2026 06:00:00 -0400

In this episode, we dive into the hidden leaks that drain your profits and how to reclaim your margins.

Scott Brandley and DJ Sprague, Co-Founders and authors of "Cashflo," share how the average e-commerce site loses nearly 38% of its revenue to ten specific revenue killers like chargebacks, false declines, and returns.

They reveal strategies for turning these losses into gains by using smart automation and behavioral science to keep more of what you earn.

Topics discussed in this episode:

How hidden revenue killers cost the average site 37.9% of its total revenue.
What makes cart abandonment the most significant leak for most online merchants.
Why false declines often reject good customers and cost 6.5% in potential sales.
How product returns drain 16.9% of gross revenue on average for e-commerce brands.
What role security concerns play in causing 25% of customers to bounce early.
Why human-to-human SMS outreach can recover 25% of abandoned shopping carts.
How store credit incentives can turn a product return into a kept sale.
What a "payment processing subsidy" does to reduce software costs to zero.
Why behavioral science techniques are essential for optimizing website conversion rates.
How joining a mastermind community can help identify inefficiencies in ad spend.

Links & Resources

Website: https://cashflopay.com/
Download free book & audio book: https://cashflopay.com/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5n8bsjdj

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How To Stop Gambling With Your Ecommerce Ad Budget — Adam Callinan | Why ROAS Lies About Your Profit, How Fixed Expenses Kill Brands, What Drives True Scalability, Why Vanity Metrics Mislead, How More Spend Can Mean More Profit (#466)

Mon, 02 Mar 2026 02:00:00 -0500

In this episode, we dive into why many online stores struggle to turn revenue into real profit and how to stop gambling with ad budgets.

Adam Callinan, Founder of Pentane, shares how understanding your underlying financial math allows you to scale without fear.

He reveals why high ROAS can be misleading and how to structure your business expenses to ensure every ad dollar spent actually grows your bottom line.

Topics discussed in this episode:

How ROAS can lie about your actual profit.
What makes ad spending feel like gambling.
Why fixed expenses can break your business.
How to find the true break-even point.
What vanity metrics to ignore when scaling.
Why more ad spend can sometimes lower risk.
How to use math as fuel for growth.
What a healthy contribution profit looks like.
Why agencies and founders often misalign.
How to simplify complex financial data.

Links & Resources

Website: https://www.pentane.com/
Shopify Integration: https://www.pentane.com/integrations/shopify
LinkedIn: https://www.linkedin.com/in/adammcallinan/
Instagram: https://www.instagram.com/adam_callinan/

Get access to more free resources by visiting the show notes at https://tinyurl.com/24kkpr2p

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to Win Ecommerce Traffic in 2026 — Claus Lauter | How To Drive Traffic That Converts, Why Lazy Traffic Fails, How AI Ruined SEO, Why Diversifying Ads Matters, What Owning Data Changes, Why Conversion Beats Traffic (#465)

Wed, 25 Feb 2026 05:00:00 -0500

In this episode, Claus Lauter discusses the challenges of driving qualified traffic to online stores in 2026.

He emphasizes the importance of understanding traffic dynamics, the evolution of SEO influenced by AI, the necessity of defining an ideal customer profile, and the strategies for leveraging paid and owned marketing.

The episode concludes with a focus on long-term strategies for sustainable traffic growth.

Topics discussed in this episode:

Why traffic is still the #1 pain point for online sellers.
Why AI is killing old SEO tactics.
What happens when you rely on just one traffic source.
How paid ads can drive fast wins without burning cash.
Why knowing your ideal buyer is your unfair edge.
What’s more powerful: more traffic or better conversion.
Why earned traffic is worth more than clicks you pay for.
How to build traffic that grows month after month.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
Instagram: https://www.instagram.com/ecommercecoffeebreak/
X/Twitter: https://twitter.com/ecomcoffeebreak

Get access to more free resources by visiting the show notes at https://tinyurl.com/ymzppvck

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How to Turn Your Product Listing Into a Selling Machine — Monte Desai | Why Bad Designs Lose Sales, How AI Speeds Up Design, What Drives Higher Conversion Rates, Why Constant Listing Updates Matter, How AI Automates Creative Strategy (#464)

Wed, 18 Feb 2026 05:00:00 -0500

In this episode, we explore how to fix underperforming product listings and stop losing money on bad designs.

Monte Desai, Founder of Pixii.ai, explains how his AI platform uses data from 100,000 top Amazon listings to create high-converting, editable images in minutes. He shares how brands are cutting costs, shortening design times from weeks to seconds, and seeing massive jumps in their conversion rates.

You will also learn how to stay consistent across different sales channels like Shopify and Amazon.

Topics discussed in this episode:

How poor design kills conversion rates.
What top listings do differently to sell.
Why refreshing listings monthly boosts growth.
How AI builds full creative strategies fast.
Why editable AI images beat standard tools.
How to scale one design to 1,000 SKUs.
What brands save on professional photoshoots.
How to lower ad spend with better visuals.
Why AI empowers founders to design alone.

Links & Resources

Website: https://pixii.ai/
LinkedIn: https://www.linkedin.com/in/montedesai/
Instagram: https://www.instagram.com/pixii_ai

Get access to more free resources by visiting the show notes at https://tinyurl.com/yc7nuxds

I'd love your feedback. Tap the the link to send me a text.

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How To Turn Site Search Into A High-Performing Revenue Engine — Paulius Nagys | Why Complex Catalogs Need AI, Why Patience Gaps Kill Sales, How AI Matches Search Intent, Why Search Bars Provide Feedback, What Vector Search Actually Does (#463)

Mon, 16 Feb 2026 04:00:00 -0500

In this episode, we dive into why most online stores lose money because of poor search bars and how to fix it.

Paulius Nagys, Co-founder of LupaSearch, explains how modern shoppers have very little patience when they can't find what they want. He shares how AI-powered search understands what a person actually means, even if they use the wrong words.

You will also learn how to use search data to predict what customers will want next and how to turn your search bar into a powerful tool for more sales.

Topics discussed in this episode:

How the "patience gap" kills revenue.
Why keyword search is now a commodity.
What AI does to match search intent.
How search bars act as feedback channels.
Why vector search beats simple keywords.
How seasonal trends impact search results.
What complex catalogs need to convert.
Why "symptom search" helps pharmacies sell
How real data simulations prove ROI.
What the future holds for AI adoption.

Links & Resources

Website: https://www.lupasearch.com/
LinkedIn: https://www.linkedin.com/company/lupasearch
X/Twitter: https://x.com/LupaSearch

Get access to more free resources by visiting the show notes at https://tinyurl.com/mw2nekyx

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Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462)

Mon, 09 Feb 2026 03:00:00 -0500

In this episode, we explore why high ad performance numbers don't always lead to a profitable business.

Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth.

You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.

Topics discussed in this episode:

Why a 3x ROAS might still mean losing money.
How vanity metrics point brands in the wrong direction.
What makes MER a cleaner way to track impact.
Why ROAS is easy for media buyers to inflate.
How to sync Shopify and Meta for better tracking.
What "A-plus players" with brand experience offer.
How a 12-month forecast ensures future profitability.
Why lifestyle brands keep creative close to home.
What CFO-grade tools reveal about true contribution.

Links & Resources

Website: https://www.sunnysidecalifornia.com/
LinkedIn: https://www.linkedin.com/in/mattraminick/
Instagram: https://www.instagram.com/sunnysidecalifornia

Get access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb

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Why Your Product Data And Creative Assets Need To Live In The Same Place — Lynn Herman | Why Product-Centric Storage Wins, Why Spreadsheets Kill Retail Growth, How Digital Asset Management Scales Product Data, How Shopify Syncs Brand Assets (#461)

Mon, 02 Feb 2026 04:00:00 -0500

In this episode, we explore how to fix messy product data and creative assets that slow down your brand.

Lynn Herman, APM Marketing Manager at Canto, explains how a digital asset management system acts as a single source of truth for your business. She shares why organizing content around your products—rather than random folders—helps you launch faster on Shopify and other marketplaces.

You will also learn how to maintain a consistent brand image and stop losing sales due to data errors.

Topics discussed in this episode:

What a DAM system does for your content.
Why you should organize assets by product SKU.
How spreadsheets lead to manual data errors.
How to create a launch once publish everywhere flow.
What prevents friction in the approval process.
How to push assets directly to Shopify stores.
Why inconsistent images damage customer trust.
What signs show you need a better asset system.
How AI search finds specific brand images fast.
Why centralizing data stops operational chaos.

Links & Resources

Website: https://www.canto.com/
LinkedIn: https://www.linkedin.com/company/canto/
Shopify Integration: https://www.canto.com/integrations/shopify/
X/Twitter: https://x.com/canto

Get access to more free resources by visiting the show notes at https://tinyurl.com/4n838wvz

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460)

Mon, 26 Jan 2026 04:00:00 -0500

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs.

Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today.

He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.

Topics discussed in this episode:

How rising ad costs affect Shopify growth.
What causes the "feedback loop" in ad spend.
Why brands must identify their true ICP.
How Clustie connects directly to Shopify data.
What the one-click campaign builder automates.
Why first-party data beats platform algorithms.
How AI identifies high-propensity buyer groups.
How to scale budgets without killing results.

Links & Resources

Website: https://www.fullvenue.ai/
Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segments
LinkedIn: https://www.linkedin.com/company/fullvenueai/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p

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2026 Privacy Laws Alert: Avoid Getting Sued – What Brands Must Do TODAY — Richart Ruddie | Why Privacy Lawsuits Are Rising, Why Pixels & Trackers Cause Risk, Why Many Cookie Banners Fail, What A Privacy Lawsuit Looks Like, How To Protect Your Brand (#459)

Mon, 19 Jan 2026 02:00:00 -0500

In this episode, we explore the rising threat of privacy lawsuits hitting e-commerce and CPG brands.

Richart Ruddie, Founder of Captain Compliance, explains how new legal technologies are helping attorneys target smaller businesses for tracking pixel violations.

He shares how brands can protect themselves by automating compliance, fixing broken consent banners, and staying ahead of rapidly changing state and federal laws to avoid massive legal fees.

Topics discussed in this episode:

Why privacy lawsuits target CPG brands.
How AI tech speeds up legal claims.
What tracking pixels cause the most risk.
Why common consent banners often fail.
How session replay tools invite litigation.
What 20 state laws mean for merchants.
Why blocking EU traffic isn't enough.
How automated portals handle data requests.
What litigation protection shields offer.

Links & Resources

Website: https://captaincompliance.com
LinkedIn: https://www.linkedin.com/in/richartruddie/
YouTube: https://www.youtube.com/@captain-compliance

Get access to more free resources by visiting the show notes at https://tinyurl.com/mv6f5jj2

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How To Maximize Your Ecommerce Exit — Frank Kosarek | How To Value Your Brand, How Buyers Judge Real Business Value, Why Most Founders Lose Exit Value, What Documents Buyers Expect, What Buyers Fear Most, Why Brand Equity Drives Value (#458)

Wed, 14 Jan 2026 01:00:00 -0500

In this episode, we explore the best strategies for selling your e-commerce business and avoiding common mistakes that lower deal value.

Frank Kosarek, Co-founder of BizPort, explains how to prepare for a successful exit by getting your finances and operations in order. He shares tips on finding the right time to sell, understanding what buyers look for, and using a simple formula to value your brand.

Frank also talks about common deal structures and how his team uses AI to make selling faster and cheaper.

Topics discussed in this episode:

Why investor demand for e-commerce remains strong.
What two factors signal the best time to sell.
What profit margins make brands more investable.
How documentation gaps destroy potential deal value.
How seller financing and earn-outs impact deals.
What revenue levels change valuation multiples.
How to prove brand equity with search data.
How AI streamlines the business listing process.

Links & Resources

Website: https://biz-port.com/
LinkedIn: https://www.linkedin.com/in/frank-kosarek-496929b0/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5n8sjadu

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Loyalty Programs: How To Reward Engagement — Jed Strong | Why Loyalty Programs Fail, Why Loyalty Goes Beyond Discounts, How To Reward Without Discounts, How Games Drive Loyalty, How Engagement Drives Growth, Why Engagement Boosts LTV (#457)

Mon, 12 Jan 2026 04:00:00 -0500

In this episode, we explore how to fix loyalty programs that rely too much on discounts.

Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money.

Jed breaks down how this strategy helps brands stay relevant every day without hurting their profit margins. He also discusses why modern loyalty needs to be fun and how to build a deeper connection with customers through their phones.

Topics discussed in this episode:

Why traditional loyalty programs often fail
How to stay top-of-mind between purchases
How rewarded engagement builds durable bonds
What makes points-earning feel too difficult
How mobile games fuel new loyalty habits
Why game studios fund your customer rewards
Why over-discounting hurts your bottom line

Links & Resources

Website: https://adjoe.io/
LinkedIn: https://www.linkedin.com/in/jedstrong/
Instagram: https://www.instagram.com/adjoe.io/

Get access to more free resources by visiting the show notes at

https://tinyurl.com/szue9yy3

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How To Launch A Clothing Brand In 2026 With Zero Inventory — Paul Yu | How To Build A Clothing Brand Without Minimum Order Quantity, Why MOQs Kill Brands, How To Source Without Risk, Why Niche Selection Matters, Why Starting Small Wins (#456)

Wed, 07 Jan 2026 00:00:00 -0500

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.

Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders.

He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today’s market.

Topics discussed in this episode:

How Minimum Order Quantity (MOQ) kill new fashion brands.
Why buying inventory upfront is risky.
How eProlo automates global fulfillment.
What custom branding adds to packaging.
Why a small niche ensures better focus.
How to transition from zero to millions.
What role automated shop syncing plays.
Why stable suppliers reduce business risk.

Links & Resources

Website: https://eprolo.com/
Shopify App Store: https://apps.shopify.com/eprolo
LinkedIn: https://www.linkedin.com/company/eprolo/
Facebook: https://www.facebook.com/Eprolo/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf

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How To Start A Profitable Ecommerce Business In 2026 — Ben Knegendorf | How To Launch In 30 Days, How To Find High-Ticket Products, Why The Buyer Comes First, Why Google Shopping Works Best, Why Passionate Buyers Boost Repeat Revenue (#455)

Wed, 17 Dec 2025 04:00:00 -0500

In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out.

Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days.

Topics discussed in this episode:

Why the old copy-paste “guru” models are crashing in 2026.
Why most new sellers fail before they even hit “launch”.
Why high-ticket is safer than chasing low-ticket chaos.
How to spot $1,000+ products that don’t bleed returns.
The simple way to test a product without burning cash on ads.
The real amount you need to start an ecom business the right way.
Why a real brand beats hacks and keeps you in the game long-term.

Links & Resources

Website: https://dropshipbreakthru.com/
LinkedIn: https://www.linkedin.com/company/dropship-breakthru
Instagram: https://www.instagram.com/dropshipbreakthru
Facebook: https://www.facebook.com/dropshipbreakthru
X / Twitter: https://x.com/DropshipPodcast

Get access to more free resources by visiting the show notes at https://tinyurl.com/3j99a8we

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What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)

Mon, 15 Dec 2025 02:00:00 -0500

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes.

Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns.

She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability

Topics discussed in this episode:

Why Shopify Plus brands use unique discount codes more often.
Why static codes leak to coupon-sharing sites.
How unique codes stop leaks and improve attribution.
How unique codes allow more discounting without hurting brand perception.
Which seasonal promos are the most common use case.
Why welcome, win-back, and post-purchase offers matter in the customer life cycle.
Why gift-with-purchase deals work so well for revenue and AOV.
How smaller brands can start fast with new-subscriber and abandoned-cart offers.

Links & Resources

Website: https://www.seguno.com/
Shopify App Store: https://apps.shopify.com/partners/seguno
LinkedIn: https://www.linkedin.com/in/caramarin

Get access to more free resources by visiting the show notes at https://prourls.link/6yUt3P

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How Your Work Group Chat Is Quietly Ruining Your Business — Guy Weiss | Why An Always-on Culture Drains Teams, Why Mixed Chats Risk Company Data, How Your Business Data Gets Lost, How Smart Integrations Boost Workflow, What Makes Zenzap Different (#453)

Mon, 08 Dec 2025 03:00:00 -0500

In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work.

Guy Weiss, CEO and founder of ZenZap, shares how relying on apps like WhatsApp can quietly harm your business through security risks, employee burnout, and lost data.

He reveals the "hidden cost" of the "always on" culture and explains how a business-focused messenger can keep your company's secrets safe, integrate with your tools, and make your team highly productive.

Topics discussed in this episode:

Why personal chat apps break work.
The hidden cost of "always on" culture.
Why personal apps ruin work/life separation.
How your business IP is lost on employee phones.
Why unstructured group chats cause missed orders.
Why staff privacy matters as a business grows.
How ZenZap solves complex communication.

Links & Resources

Website: https://www.zenzap.co/
LinkedIn: https://www.linkedin.com/company/zenzap/
Instagram: https://www.instagram.com/zenzapapp
YouTube: https://www.youtube.com/@zenzap_app

Get access to more free resources by visiting the show notes at https://tinyurl.com/yeym4uyb

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How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452)

Wed, 03 Dec 2025 06:00:00 -0500

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show.

He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business.

He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers.

Topics discussed in this episode:

Why the 2025 goal of 100 episodes is happening.
AI's huge impact is on online shopping.
How the podcast started four and a half years ago.
What the host learns from all interview guests.
Why only 10% of global podcasts are active.
Why most podcasts stop after episode seven.
What "pod fade" means for new podcasters.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://x.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5hcc6uv4

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really Means, Why Browser Security Matters (#451)

Tue, 25 Nov 2025 23:00:00 -0500

In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks.

Simon Wijckmans, Founder and CEO of cside, shares how these false chargebacks risk your margins and payment accounts.

He explains what friendly fraud is, why it's so hard to fight, and how client-side security intelligence, combined with new programs like Compelling Evidence V3, can drastically reduce fraudulent chargebacks and potentially save your business from losing its payment processor.

Topics discussed in this episode:

What is friendly fraud.
How bad actors use it for profit.
Why payment issuers make it easy for customers to file chargebacks.
The hidden costs of fighting chargebacks.
What volume of chargebacks constitutes a high-risk vendor and jeopardizes a payment account.
Why gathering intelligence from the browser is critical for security and fraud prevention.

Links & Resources

Website: https://cside.com/
LinkedIn: https://www.linkedin.com/in/wijckmans/
X/Twitter: https://x.com/SimonWijckmans

Get access to more free resources by visiting the show notes at https://tinyurl.com/td78au49

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STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

Mon, 24 Nov 2025 01:00:00 -0500

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.

Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.

He explains how to gain a clear view of true profit and what to do with that information to drive business forward.

Topics discussed in this episode:

Why many merchants get a profit shock at month's end.
Why revenue-based decisions can hurt profits in e-commerce.
How contribution margin bridges the gap between marketing and finance.
What products are hidden cash cows or are actually unprofitable.
How to calculate break-even point ROAS for individual products.
Why Q4 strategy should be based on profit, not just sales.
What Store Hero is: a profit-first e-commerce analytics tool.

Links & Resources

Website: https://storehero.ai/
LinkedIn: https://www.linkedin.com/company/storehero/
Twitter: https://twitter.com/StoreHeroApp

Get access to more free resources by visiting the show notes at https://tinyurl.com/dsay245p

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How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)

Mon, 17 Nov 2025 05:00:00 -0500

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising.

Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok.

He also discusses the future of trust and AI characters in the content landscape.

Topics discussed in this episode:

Why social algorithms now demand high-volume content daily.
What makes a successful brand-creator relationship: emotion and performance data.
Why Meta's Andromeda algorithm now wins with variety and volume of creatives.
Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash.
How Billo uses AI to instantly generate the next creative from existing real human content.
Why the future will require clear differentiation between real and AI content.

Links & Resources

Website: https://billo.app
LinkedIn: https://www.linkedin.com/in/smailys/

Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w

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You're Asking For Reviews WRONG! (The Easiest Way To Get 5 Stars) — Daan Vaneker | How To Get A Quick Review Boost, What Makes Reviews Real, Why Negative Reviews Help, How To Respond To Bad Reviews, What Is Trust Profile (#448)

Wed, 12 Nov 2025 04:00:00 -0500

In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success.

Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages.

He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focusing on trust, and the best strategies for collecting, aggregating, and responding to all types of customer feedback.

Topics discussed in this episode:

Why 75% of consumers check reviews before buying.
How consistency in shop address data builds customer trust.
How to get started by claiming and improving your trust profile.
Why you should first invite existing customers for a review boost.
How product reviews are crucial for Google Shopping and informed decisions.

Links & Resources

Website: https://www.trustprofile.com/
Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/
Shopify App Store: https://apps.shopify.com/trustprofile
LinkedIn: https://www.linkedin.com/in/dvaneker/
LinkedIn: https://www.linkedin.com/company/trustprofile/
Facebook: https://www.facebook.com/trustprofile/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3vj9ffzc

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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STOP Sending Bad Emails! The $10K Segmentation Secret — Andriy Boychuk | How To Grow Your Email List Fast, The Four Key Segments To Target, What Segmentation Does For Revenue, Why Automations Drive Sales, How To Fix Deliverability Issues (#447)

Sun, 09 Nov 2025 21:00:00 -0500

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential.

Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance.

He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverability

Topics discussed in this episode:

Why merchants feel they are not maximizing email marketing.
Why planning ahead for Q4 sales is extremely important.
The four key segments for Black Friday/Cyber Monday.
How to convert traffic into email subscribers before sales season.
What early bird and giveaway strategies grow your list.
How segmentation can multiply your campaign revenue.

Links & Resources

Website: https://flowium.com/
LinkedIn: https://www.linkedin.com/in/andriyboychuk/
Instagram: https://www.instagram.com/andriyboychuk/
Twitter: https://twitter.com/aboychuk

Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w

______________________________________________________

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Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic Product Optimization (#446)

Wed, 05 Nov 2025 00:00:00 -0500

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery.

Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user.

He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Optimization to make your product content AI-ready and capture new, hyper-relevant customers.

Topics discussed in this episode:

Why a major disruption is coming to Google search.
What agentic commerce is and how it changes how we buy.
Why the old e-commerce SEO playbook no longer works.
How AI fan-out search runs hundreds of searches from one query.
Why brands must now optimize for context instead of human clicks.
How smaller brands can use this shift to outrun bigger competitors.
What’s changing about paid search ads in the age of AI.

Links & Resources

Website: https://www.wilgot.ai/
LinkedIn: https://www.linkedin.com/in/erikwikander/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yrsu7srx

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AI Kills SEO: Master GEO For Ecommerce — Claus Lauter | Why AI Is The New Search, What Generative Engine Optimization (GEO) Means, How To Use GEO, How ChatGPT’s New Checkout Changes Marketing, How To Optimize For ChatGPT (#445)

Mon, 03 Nov 2025 04:00:00 -0500

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy.

He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong.

Claus also talks about the evolution of the podcast’s YouTube format and invites listener feedback.

Topics discussed in this episode:

How AI is changing Q4 shopping.
ChatGPT’s new checkout and what it means for marketing.
What Generative Engine Optimization (GEO) is.
Why Q4 ad costs peak — and how to handle them.
When high ad spend is worth it.
Why email list growth can wait until January.
The top KPI mistake new sellers make.
YouTube’s growing power in search and discovery.
Why viewer feedback matters for growth.
Learn why AI is rewriting the rules of search — and how GEO can future-proof your ecommerce brand.

Links & Resources

______________________________________________________

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Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)

Wed, 29 Oct 2025 00:00:00 -0400

In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM).

Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts.

He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days.

Topics discussed in this episode:

How to start preparing for Black Friday as early as possible.
What tiered minimum spend promotions are and why they work.
Why a free gift is a strong trigger to encourage customers to buy more.
How to use gifts as product samples to introduce new items.
What scheduled rules are for setting time-specific deals.
How to simplify promotions to avoid confusing your customers.
What the classic promotion triggers are: cart value, products, and collections.
How to use magic links to target new customers from ads.
Why testing promotions before launch is critical to avoid conflicts.
What optimizing shipping can do to stand out from competitors.

Links & Resources

Website: https://www.506.io/easygift
Shopify App Store: https://apps.shopify.com/gifter-cart-auto-include
LinkedIn: https://www.linkedin.com/company/506-io/
X/Twitter: https://twitter.com/506_apps

Get access to more free resources by visiting the show notes at https://tinyurl.com/ab8jb8p3

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization Adds 8–10% (#443)

Mon, 27 Oct 2025 00:00:00 -0400

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth.

Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue.

He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.

Topics discussed in this episode:

Why neglecting post-purchase attention loses golden revenue opportunities.
What messy international tracking does to ruin the customer experience.
How a tracking page's upselling block generates additional revenue.
What smart email notifications do to boost revenue via Klaviyo integration.
How Parcelous finds every possible carrier for multi-country shipments.
Why optimization can lead to up to 8-10% in additional revenue.
How dropshippers can hide Chinese origin and carrier statuses.
What custom statuses do to keep customers calm during shipping delays.

Links & Resources

Website: https://www.parcelous.com/
Shopify App Store: https://apps.shopify.com/parcelous

Get access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4

______________________________________________________

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How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves Hours in Ad Planning (#442)

Wed, 22 Oct 2025 04:00:00 -0400

In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart.

Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field.

He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making powerful retail tools practical and easy to use.

Topics discussed in this episode:

Why independent retailers struggle against big chains.
How AI provides simple, actionable insights from POS data.
What fear of technology and cost holds retailers back.
Why data-driven decisions attract brands to small retailers.
How AI tailors communication based on shopper generation and patterns.
What one retailer found: only 4% of loyal customers bought meat.
How one New York retailer grew seafood sales by segmenting customers.
How AI drastically cuts down time spent planning weekly ads.

Links & Resources

Website: https://www.rsaamerica.com
LinkedIn: https://www.linkedin.com/in/ravi-achanta

Get access to more free resources by visiting the show notes at https://tinyurl.com/27pzbftn

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How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data Analysis, Why Ego Kills E-commerce Success (#441)

Mon, 20 Oct 2025 04:00:00 -0400

In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business without wasting time.

Nahar Geva, Founder and CEO of ZIK Analytics, explains why shifting your mindset and embracing data is key to beating big brands.

He shares his story of founding ZIK Analytics from a personal need for automation and provides a masterclass on using competitor and product research to find unique selling opportunities.

Topics discussed in this episode:

Why a lack of data-reliance causes new seller mistakes.
How to adopt a detective's mindset in product research.
What systems and habits you need to master data analysis.
Why trusting a mentor's advice can be a business turning point.
How Nahar Geva built ZIK Analytics from hands-on dropshipping.
What the biggest advantages online sellers have are transparent data.
How to use competitor research to find and exploit opportunities.
What the core tools of ZIK Analytics offer for e-commerce sellers.
Why a unique selling proposition is a must for inventory sellers.
How a strong morning routine can transform entrepreneurial discipline.

Links & Resources

Website: https://www.zikanalytics.com/r/ecbp
LinkedIn: https://www.linkedin.com/company/zik-analytics
Instagram: https://www.instagram.com/zikanalytics/
Facebook: https://www.facebook.com/ZIKAnalaytics

Get access to more free resources by visiting the show notes at https://tinyurl.com/5y9fz2na

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How To Hit $1M Months Selling Hard Gated Brands — Aaron O'Sullivan | Why New Amazon Stores Are Gated, How To Buy Aged Amazon Accounts, The Process Of Selling Amazon Stores, Why Multiple Stores Mitigate Risks, How To Ungate Product Categories Fast (#440)

Wed, 15 Oct 2025 06:00:00 -0400

In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow.

Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account suspension.

He explains why the "vehicle" or age of your store is critical for achieving faster, more profitable growth on the platform.

Topics discussed in this episode:

Why new Amazon accounts lack trust and have selling restrictions.
What gated brands and categories are on Amazon.
How older Amazon accounts provide faster cash flow and no reserves.
What the opportunity cost is of a 3-week cash flow wait.
Why spreading your business across multiple Amazon stores is vital.
How to build a digital moat to prevent a domino effect of suspensions.
What the process is for buying or selling an Amazon store.
Why the age of an Amazon store acts as a competitive advantage.
How to quickly ungate product categories like supplements.
What a valid business reason is for having multiple stores.

Links & Resources

Website: https://ecomstores.com/
LinkedIn: https://www.linkedin.com/company/ecomstorescom/
Instagram: https://www.instagram.com/ecomstoresamazon/
YouTube: https://www.youtube.com/@BuyAgedAmazonSellerAccounts

Get access to more free resources by visiting the show notes at https://tinyurl.com/yjw6mwm6

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How AI Is Changing The Way Amazon Is Managed — Jerry Vida | How AI Is Automating Amazon Optimization, Why Focusing On Profit Is Better Than On Revenue, Why Manual Amazon Tasks Hurt Business Growth, Why Restructuring Accounts Saves 70% Ad Spend (#439)

Mon, 13 Oct 2025 02:00:00 -0400

In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue.

Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization.

He explains why a clean ad account structure eliminates wasted ad spend and offers a 90-day profit guarantee for new clients.

Topics discussed in this episode:

How focusing on profitability beats chasing top-line revenue.
Why PPC optimization and listing updates are the biggest time bandits.
Why manual, repetitive tasks hurt business growth and efficiency.
How internally built AI agents streamline listing copy and A/B testing.
What an aggressive A-B testing schedule does for conversion rates.
How restructuring a messy ad account leads to massive profit jumps.
What is required for an ideal customer for high-impact changes.
Why an ad account restructure redirects up to 70% of wasted spend.
How new sellers can use ChatGPT to get up to speed fast.
What a 90-day no-risk profit guarantee means for new clients.

Links & Resources

Website: https://peakroas.ai/
LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/
LinkedIn: https://www.linkedin.com/company/peakroas/

Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2rpb9u

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How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438)

Mon, 06 Oct 2025 01:00:00 -0400

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue.

Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies.

She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts.

Topics discussed in this episode:

Why many stores struggle to increase AOV.
What the difference is between WooCommerce and Shopify discounts.
How to match your discount strategy to your target customer.
What makes the right moment to test and adjust your offers.
How to avoid a cluttered and confusing product page.
Why you must know your minimum acceptable profit margin.
What role psychological pricing plays in setting tiers.
How a fixed price offer can convert better than a percentage.
Why discounts aren't right for all types of products.
What flexible targeting options are available for discounts.

Links & Resources

Website: https://barn2.com
Shopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discounts
LinkedIn: https://www.linkedin.com/in/katiekeithbarn2
X/Twitter: https://x.com/katiekeithbarn2

Get access to more free resources by visiting the show notes at https://tinyurl.com/3skdcmaw

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AI Agents Explained: The Future Of Customer Experience — Dom Steil | Why Scaling Brands Need AI, Why AI Agents Make Support Proactive, How iCommerce Powers DTC Growth, What Sets CX AI Agents Apart From Chatbots, How AI Links Shopify, 3PL, And ERP (#437)

Wed, 01 Oct 2025 04:00:00 -0400

In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands.

Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch.

He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in hyper-scaling mode should adopt this technology to handle increased ticket volume.

Topics discussed in this episode:

How AI agents automate complex customer outcomes.
What iCommerce (intelligent commerce) means for DTC.
Why speed and 24/7 service builds customer trust.
How AI agents save customers from subscription cancellation.
What integration with DTC tech stacks looks like.
How multi-language support works for international brands.
What guardrails prevent AI from making errors or "hallucinating".
Why hyper-scaling brands need AI to avoid scaling OPEX.
What the future of AI-to-AI agent communication is.
How to prepare operations for BFCM volume surge.

Links & Resources

Website: https://www.stateset.com/
LinkedIn: https://linkedin.com/in/domsteil
X/Twitter: https://x.com/domsteil

Get access to more free resources by visiting the show notes at https://tinyurl.com/55m5sdds

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How To Succeed In Europe’s Fragmented Ecommerce Market — Nicolas Appert | Why Europe Is 30 Unique Markets, What Marketplaces Exist Beyond Amazon, What True Localization Requires, How To Select The Best Entry Market, What AI Agents Mean For Search (#436)

Mon, 29 Sep 2025 02:00:00 -0400

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.

Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.

Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.

Topics discussed in this episode:

Why Europe is a constellation of 30 small, different markets.
What localization is beyond simple product translation.
Why cultural DNA impacts product descriptions and details.
How to choose the right European country as an entry point.
What marketplaces besides Amazon offer niche opportunities.
How Lengow's AI adapts pictures and handles catalog conversion.
What the future of product search looks like with AI agents.
Why brands need a stable home business before European expansion.
How understanding competitor pricing drives sales strategy.
What the NetAmplify and NetMarket tools simplify for sellers.

Links & Resources

Website: https://www.lengow.com/
LinkedIn: https://www.linkedin.com/company/lengow/
LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/

Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx

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From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)

Wed, 24 Sep 2025 05:00:00 -0400

In this episode, we explore how to boost engagement and recover sales by moving from clicks to conversations.

Giorgio Pagliari, CEO of Spoki, shares how his platform uses WhatsApp and AI to deliver instant customer support, automate communications, and drive revenue growth for ecommerce businesses.

He also explains how AI is creating a new era of conversational commerce.

Topics discussed in this episode:

Why transactional emails are no longer an effective way to communicate with customers.
What makes WhatsApp a powerful communication tool for e-commerce.
How to use AI to automate 80% of customer support inquiries.
What Spoki does to recover abandoned carts and increase sales.
How AI can create a personalized shopping experience for customers.
Why the future of commerce is conversational and AI-driven.
How to train Spoki's AI agent with your brand's specific language.
How a food e-commerce brand increased its revenue by 50% using Spoki.
Why a merchant needs a dedicated phone number to get started with Spoki.
What a customer-centric approach means for e-commerce success.

Links & Resources

Website: https://spoki.it/en/
LinkedIn: https://www.linkedin.com/company/spokiapp/
Instagram: https://www.facebook.com/spokiapp
Facebook: https://www.facebook.com/spokiapp

Get access to more free resources by visiting the show notes at https://tinyurl.com/m4c8wsvn

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Why Ecosystem-First Matters On Shopify — Anton Ekström | Why Shopify Is The Commerce OS, How AI And Shopify Sidekick Support Merchants, Why Paid Beats Free Shopify Themes, What To Check In A Shopify Theme, How To Build A B2B Store On Shopify (#434)

Mon, 22 Sep 2025 03:00:00 -0400

In this episode, we explore why a Shopify ecosystem-first approach is key for e-commerce growth.

Anton Ekström, an entrepreneur and expert at Iggy Agency, explains why merchants should see Shopify as a powerful operating system, not just a simple store builder.

He also shares tips on how to choose the right theme, avoid app clutter, and leverage Shopify for both B2B and DTC brands.

Topics discussed in this episode:

Why Shopify is now an operating system for commerce.
How merchants should focus on sales, not code complexity.
What to look for in a Shopify theme to avoid app clutter.
Why a paid theme can be cheaper than a free one.
How working within the ecosystem speeds up projects.
What makes a Shopify theme mobile-friendly.
How to build a successful B2B store on Shopify.
Why you should talk to a Shopify partner early.
What an agency's typical onboarding process looks like.
How AI and Shopify Sidekick can help merchants.

Links & Resources

Website: https://iggy.agency/
LinkedIn: https://www.linkedin.com/in/anton-ekstrom/

Get access to more free resources by visiting the show notes at https://tinyurl.com/ypx7996f

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How To Boost Ecommerce Retention And LTV With No-Code Mobile Apps — Gaurav Parvadiya | Why AI Powers E-commerce Growth, Why Retention Beats Acquisition, Why Push Notifications Win, How To Use App Data Smartly, How To Build No-Code Apps (#433)

Wed, 17 Sep 2025 06:00:00 -0400

In this episode, we dive into the challenge of keeping customers coming back to online stores.

Gaurav Parvadiya, founder and CEO of Twinr.dev, shares how mobile apps are changing the game for brands. He explains how apps can drive engagement, repeat purchases, and long-term loyalty by reaching customers directly and offering a more personal shopping experience.

He also reveals strategies for using mobile apps to boost customer retention and explains how no-code tools make creating an app easy and affordable.

Topics discussed in this episode:

Why customer retention is more important than acquisition.
What makes mobile apps different from mobile websites.
How to get customers to download your app.
Why push notifications are a powerful marketing tool.
What a no-code app development process looks like.
How to build an app in just 2-3 weeks.
What the perfect customer for an app development is.
How to use app data for informed decisions.
What role loyalty programs play in a mobile app.
Why AI is becoming vital for e-commerce.

Links & Resources

Website: https://twinr.dev/
Shopify App Store: https://apps.shopify.com/twinr-mobile-builder
LinkedIn: https://www.linkedin.com/in/gaurav-parvadiya/
X/Twitter: https://x.com/twinrbuilder

Get access to more free resources by visiting the show notes at https://tinyurl.com/4mf8nk7b

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Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432)

Mon, 15 Sep 2025 03:00:00 -0400

In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth.

Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity.

He also gives actionable advice on advertising, keyword research, and using data to boost sales.

Topics discussed in this episode:

Why building a brand is crucial for long-term growth.
What goes wrong when brands don't plan for a launch.
How to differentiate your brand in a crowded market.
What to do before your product launch on Amazon.
How to optimize your product listing for customers and search.
Why good design and imagery are so important.
What advertising strategies to use for a new product.
How to use a launch strategy for early sales success.
What the four pillars of holistic growth are.
Why investing in growth is essential for business.

Links & Resources

Website: https://myamazonguy.com/
YouTube: https://www.youtube.com/myamazonguy
LinkedIn: https://www.linkedin.com/in/noahwickham/
X/Twitter: https://x.com/myamazonguy

Get access to more free resources by visiting the show notes at https://tinyurl.com/44c74nhf

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How AI Is Changing Ecommerce Accounting — Barbara Malisz-Talha | What Bad Data Does To Your Finances, Why Multi-Channel Selling Creates Messy Data, How To Use Automation To Clean Up Your Books, Why You Need A Single Source Of Truth For Data (#431)

Wed, 10 Sep 2025 02:00:00 -0400

In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it.

We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation.

She explains the risks of "flying blind" with your numbers and how automation, AI, and proper data management can provide a clear, accurate picture of your business's financial health.

Try Synder free for 15 days. No credit card required: https://partnerstack.synder.com/veib7ht5fu87

Topics discussed in this episode:

How to avoid driving blind with your business's numbers.
Why multi-channel selling complicates financial tracking.
What messy data does to your financial statements.
How to handle multiple payment processors.
Why automation is key to accurate bookkeeping.
What to do when reconciling different data sources.
How to onboard and clean up your finances.
Why a cash settlement is not the same as revenue.
What AI brings to the world of financial tracking.
How to use financial data to optimize your business.

Links & Resources

Website: https://synder.com
Shopify App Store: https://apps.shopify.com/synder
LinkedIn: https://www.linkedin.com/company/synder/posts/?feedView=all
Facebook: https://www.facebook.com/SynderHQ/

Get access to more free resources by visiting the show notes at https://tinyurl.com/c3cjjdb5

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To Track AI-driven Sales And Referrals (#430)

Mon, 08 Sep 2025 01:00:00 -0400

In this episode, we explore why AI is the next big business lever for e-commerce.

Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention.

He also explains the biggest risks for brands that aren't adapting to AI and how a new "AI Search Visibility Index" helps businesses stay ahead.

Topics discussed in this episode:

Why brands need to launch 500-1000 ads per month.
What the AI Search Visibility Index reveals.
How AI search traffic converts at higher rates.
Why most AI search traffic is invisible to tracking.
What three pillars drive AI search optimization.
How brands can use AI for retention marketing.
What results a TikTok Shop brand achieved.
Why brands need eight-figure revenue budgets.
How brands risk being left behind.
What post-purchase surveys reveal about AI traffic.

Links & Resources

Website: https://avenuez.com/
LinkedIn: https://www.linkedin.com/in/drjonsnow/
X/Twitter: https://x.com/drjonathansnow
Blog: https://www.blog.jonathansnow.com/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/35459nas

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11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)

Sun, 31 Aug 2025 14:00:00 -0400

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend.

Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results.

He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.

Topics discussed in this episode:

Why brands hit scaling walls with ad spend.
How doubling down on winning ads works.
What role AI plays in advertising today.
How to balance new creative concepts with iterations.
What the M3 method reveals about campaign performance.
Why understanding user behavior drives optimization.
How proper agency onboarding sets success.
What compensation structure aligns agency goals.
Why brands need scaling readiness first.
How proactive Q4 planning determines success.

Links & Resources

Website: https://themoonlighters.com/
LinkedIn: https://www.linkedin.com/in/sampiliero/
X/Twitter: https://twitter.com/SamPiliero
Instagram: https://www.instagram.com/sampiliero/
YouTube: https://www.youtube.com/@SamPiliero

Get access to more free resources by visiting the show notes at
https://tinyurl.com/25rmx7hw

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How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428)

Wed, 27 Aug 2025 08:00:00 -0400

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales.

Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging.

He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.

Topics discussed in this episode:

Why most brands struggle with creators and why only 10% drive 90% of sales.
How AI helps brands pick the right creators and generate viral hooks.
What makes a strong hook and why engagement beats scripted videos.
Why TikTok Live is becoming a must-have sales channel for brands.
How to match the right creators to the right platform for real results.
What the Join Brands process looks like for launching UGC campaigns fast.
Why UGC is powerful for Amazon sellers and how to repurpose it across channels.
How creator vetting and certification protect brands from fake influencers.
What kind of ROI brands can expect — including 700 videos driving 20M impressions.
Why authentic creator content builds trust and outperforms AI-generated videos.

Links & Resources

Website: https://joinbrands.com/
LinkedIn: https://www.linkedin.com/in/iansells/
TikTok: https://www.tiktok.com/@joinbrands
Instagram: https://www.instagram.com/joinbrandsnow/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ytkyt5jk

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How To Build A Resilient Post-Purchase Tech Stack — Prashant Gupta | Why Loyalty Is Built After Checkout, What To Fix Right After An Order, Why Tracking Builds Trust, How AI Confirms Orders, Why Returns Drive Retention, How ClickPost Works (#427)

Mon, 25 Aug 2025 08:00:00 -0400

In this episode, we explore why the post-purchase journey is the key to customer loyalty and repeat sales.

From proactive updates to AI-powered personalization and smarter returns, you’ll learn simple ways to boost retention and create a wow experience after checkout.

Prashant Gupta, Co-Founder and CTO of ClickPost, shares how brands can turn order tracking and delivery into a revenue driver.

Topics discussed in this episode:

Why brands lose money by ignoring post-purchase.
How the journey after checkout drives loyalty.
What to do right after an order to reduce errors.
How proactive updates cut support tickets.
Why personalized tracking builds trust.
How AI voice agents confirm and inform customers.
What brands gain from ClickPost integrations.
How AI stays on-brand with tone and persona.
Why multilingual AI makes global growth easy.
How personalized returns boost retention.

Links & Resources

Website: https://www.clickpost.ai/en-us
Shopify App Store: https://apps.shopify.com/partners/clickpost
LinkedIn: https://www.linkedin.com/in/prashant-gupta-clickpost/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/5n8csmvw

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How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426)

Wed, 20 Aug 2025 13:00:00 -0400

In this episode, we dive into the challenges and opportunities of selling products globally.

Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide.

He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with duties and compliance, helping brands grow smarter and capture more sales from day one.

Topics discussed in this episode:

Why a $1 order can trigger US duties.
How removing the $800 de-minimis forces DDP or surprise fees.
What stalls brands going global: duties, compliance, returns.
How Passport automates taxes, HS codes and compliance.
Why brands are global day one — how to monetise it.
What localized pricing and baked-in VAT look like.
How software plus local warehouses prevent customs surprises.
Why duties transparency is now a core brand strategy.
How fast brands can go live — sometimes in a week.
What upside to expect — ~20% lifts from expansion.

Links & Resources

Website: https://passportglobal.com/
LinkedIn: https://www.linkedin.com/in/alexyancher/
X/Twitter: https://x.com/AlexYancher

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3mhsw3as

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How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425)

Mon, 18 Aug 2025 09:00:00 -0400

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic.

Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions.

He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.

Topics discussed in this episode:

Why chasing more traffic can hurt conversions.
How understanding customer journeys improves sales.
What funnel mapping reveals about hidden leaks.
Why hypothesis-driven testing beats guessing.
How failed experiments create valuable learnings.
What makes A/B testing tools simple and effective.
Why timing tests year-round uncovers better insights.
How personalization and experimentation connect.
What successful brands learn from losing tests.
Why smooth onboarding helps brands scale faster.

Links & Resources

Website: https://www.personizely.net/
Shopify App Store: https://apps.shopify.com/personizely
LinkedIn: https://www.linkedin.com/in/sergiucazac/
X/Twitter: https://x.com/sergiukazak

Get access to more free resources by visiting the show notes at
https://tinyurl.com/n44teswa

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Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

Wed, 13 Aug 2025 08:00:00 -0400

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.

Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.

Topics discussed in this episode:

How marketing mix modeling works.
Why adding more ad channels makes attribution messy.
How the ‘last click’ skews your data.
Why top-of-funnel is hard to measure.
What MMM shows that others can’t.
How AI-driven MMM gives daily insights.
Why the real ‘source of truth’ is human.
How to link offline sales to digital ads.
Why omnichannel brands gain most from MMM.
What the MMM ‘aha moment’ looks like.
Why one metric won’t scale your business.

Links & Resources

Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/y2v7t7fx

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What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter, How Packaging Affects Shipping Costs (#423)

Mon, 11 Aug 2025 08:00:00 -0400

In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics.

Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and profitable.

Topics discussed in this episode:

Why bulky items add hidden costs.
Why free shipping hurts margins.
Why taxes and duties matter.
What makes market research essential.
How packaging affects costs.
Why brands avoid going global.
What makes onboarding simple.
How logistics profit from shipping.
Why brands should go global.

Links & Resources

Website: https://www.freightright.com/
LinkedIn: https://www.linkedin.com/company/freight-right/
X/Twitter: https://x.com/FreightRight
Facebook: https://www.facebook.com/FreightRight/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2jv49spj

______________________________________________________

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Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators #422

Wed, 06 Aug 2025 09:00:00 -0400

In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that.

Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead.

He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.

Topics discussed in this episode:

Why most UGC fails—and it’s not the creator’s fault.
How brands lose by not connecting with real people.
Why the first frame matters more than the hook.
What makes viral videos fail to convert.
How light briefs outperform rigid scripts.
Why UGC must be tailored by platform.
How to systemize content testing—not guess.
What bootstrapping teaches about content.
How Vidovo matches brands with creators.
Why ghosting happens—and how to prevent it.

Links & Resources

Website: https://vidovo.com
LinkedIn: https://www.linkedin.com/in/elijah-khasabo/
X/Twitter: https://x.com/VidovoUGC
Instagram: https://www.instagram.com/usevidovo

Get access to more free resources by visiting the show notes at
https://tinyurl.com/8m72etbc

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Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual Bundles Raise Order Value, How Bytestand Works (#421)

Mon, 04 Aug 2025 08:00:00 -0400

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels.

Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings.

Topics discussed in this episode:

What is Amazon MCF.
Why MCF simplifies fulfillment for Shopify sellers.
How automation boosts multi-channel efficiency.
What makes ByteStand ideal for Shopify-Amazon sync.
Why virtual bundles help boost order value.
How shipping rules cut fulfillment costs.
Why order delay features prevent fulfillment issues.
How auto-tracking improves customer experience.
Why social commerce is key for growth.
How ByteStand makes onboarding fast and easy.
What makes ByteStand’s pricing clear and fair.

Links & Resources

Website: https://bytestand.com/
Shopify App Store: https://apps.shopify.com/fba-shipping
Facebook: https://www.facebook.com/bytestand

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4k8twsmm

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What Brands Get Wrong About Warehouse Scaling — Thomas Kircheis | Why Warehouse Chaos Impact Sales, Why Stock Accuracy Is Key To Scaling Your Shopify Store, Why A Warehouse Management System Is Essential (#420)

Wed, 30 Jul 2025 09:00:00 -0400

In this episode, we dive into fixing warehouse chaos for e-commerce success.

Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management hurts profits and customers. Learn why 50% of warehouses still use pen and paper, how a WMS cuts costs and boosts efficiency, and why accurate stock is key for scaling.

From optimizing routes to reducing staff, discover practical tips to streamline your warehouse and keep customers happy.

Topics discussed in this episode:

Why 50% of warehouses still use pen and paper — and how it hurts your business.
How warehouse chaos leads to lost sales and unhappy customers.
Why stock accuracy is key to scaling your Shopify store.
What makes picking the most expensive part of your warehouse.
Why warehouse staff walk 10 miles a day — and how to fix it.
How one company cut their warehouse team from 50 to 20.
What slows down your fulfillment — and kills your profit.
Why better warehouse routes beat hiring more people.
What most brands get wrong about warehouse growth.
Why setting up a WMS only takes 1–2 weeks, not months.

Links & Resources

Website: https://www.pulpowms.com/
Shopify App Store: https://apps.shopify.com/pulpo-wms
LinkedIn: https://www.linkedin.com/in/thomaskircheis/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3u542jpu

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How To Use AI To Improve Your Clothing Brand In 2025 — Harish Chandramowli | Why Data Integrity Mistakes Cost Fashion Brands Millions, Why Most Fashion Business ERP Implementations Fail, How AI Visualizes Complex Processes For Clothing Brands (#419)

Mon, 28 Jul 2025 09:00:00 -0400

In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in streamlining operations and improving data management.

He highlights the challenges brands face when relying on spreadsheets, and stresses the importance of data integrity for better decision-making.

He also emphasizes the need for flexible pricing and the importance of adapting technology to fit each brand’s unique workflows in the fashion and clothing industry.

Topics discussed in this episode:

Why spreadsheets are secretly killing fashion brands' profitability.
How AI is revolutionizing fashion operations.
What data integrity mistakes cost fashion brands millions.
Why most fashion ERP implementations fail.
How to sanitize messy fashion data.
What technical flexibility really means.
Why pricing strategy determines software adoption.
How AI visualizes complex fashion processes.
What workflow understanding reveals.
Why collaboration beats technology.

Links & Resources

Website: https://www.Flairesoftware.com/
LinkedIn: https://www.linkedin.com/in/scharish/
LinkedIn: https://www.linkedin.com/company/Flaire-software

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3c2b4vj4

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Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#418)

Wed, 23 Jul 2025 09:00:00 -0400

In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies.

Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.

He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month.

Topics discussed in this episode:

Why a ticket scam led to building a global fintech solution.
How Trustap protects e-commerce brands from chargebacks.
Why chargebacks hurt more than just your wallet.
How becoming merchant of record removes liability and tax stress.
What makes Trustap a one-stop checkout plugin.
Why some brands see up to 18% more profit with Trustap.
How Trustap helps brands expand globally without local setup.
What merchants miss when calculating real transaction costs.
Why high-volume vs. high-ticket stores benefit differently.
How onboarding takes just hours, not days.

Links & Resources

Website: https://www.trustap.com/
Shopify App Store: https://apps.shopify.com/trustap
LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/
X/Twitter: https://x.com/trustappayments

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdk3buar

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How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#417)

Mon, 21 Jul 2025 08:00:00 -0400

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.

He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies.

The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies.

Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500).

Topics discussed in this episode:

Why ad platform data misleads brands and wastes spend.
How 30-day lookback windows create false attribution signals.
What measurement strategy every brand needs for accurate tracking.
Why paid media should prioritize new customer acquisition.
How to segment new vs. repeat customers effectively.
What the Five Forces system reveals about marketing alignment.
Why brands are flying blind without attribution frameworks.
How AI is revolutionizing the attribution process.
What dedicated onboarding support means for implementation.
How contact-based pricing works in attribution tools.

Links & Resources

Website: https://www.wickedreports.com/
LinkedIn: https://www.linkedin.com/in/scottd71/
Facebook: https://www.facebook.com/WickedReports/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yvvtscp6

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How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

Wed, 16 Jul 2025 07:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets.

Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization.

Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates.

Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market.

Topics discussed in this episode:

Why localizing content creates better customer experiences.
How Smartling automates translation with AI.
What 87% of consumers expect in online shopping.
Why continuous localization matters for Shopify stores.
How AI cuts translation time and costs.
What Smartling does to grow global reach.
Why language impacts buying decisions.
How ASOS boosted conversions with Smartling.
What’s next for AI in e-commerce localization.
Why e-commerce brands should adopt AI localization.

Links & Resources

Website: https://www.smartling.com/
Shopify App: https://www.smartling.com/integrations/shopify
LinkedIn: https://www.linkedin.com/in/bryanmurphy2/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2praxfn6

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How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories Audits, How Culture Affects Communication (#415)

Mon, 14 Jul 2025 08:00:00 -0400

In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication.

Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field.

Topics discussed in this episode:

Why having only one supplier is the biggest sourcing mistake.
Why contacting hundreds of suppliers ensures competitive pricing.
What the four-phase sourcing process entails for success.
Why backup suppliers must be developed before emergencies.
How factory direct isn't always better than trading companies.
What countries like Vietnam and India offer as China alternatives.
Why cultural differences vary drastically across Asian regions.
How moving to premium countries can increase product value.
What landed cost reveals about true profitability.
Why assuming miscommunication prevents costly supplier mistakes.

Links & Resources

Website: https://thesassoncompany.com/
LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/9raat2n5

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How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks Like, How CartKeeper Keeps Buyers Engaged (#414)

Wed, 09 Jul 2025 09:00:00 -0400

In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.

Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales.

He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across different industries.

Topics discussed in this episode:

Why 89% of shoppers abandon carts—and how to stop it.
How AI assistants prevent cart abandonment early.
Why real-time WhatsApp chat lifts conversions.
What causes most cart drop-offs—and how AI solves it.
How CartKeeper keeps shoppers ready to buy.
Why old chatbots fail—and AI assistants succeed.
How AI chats in any language without store changes.
Why cart recovery outperforms ad spend.
What 45% cart recovery looks like with AI.
How flat pricing makes CartKeeper accessible to all stores.

Links & Resources

Website: https://cartkeeper.co/
Shopify App Store: https://apps.shopify.com/sp-recovery-monkey
Facebook: https://www.facebook.com/profile.php?id=61567217097073

Get access to more free resources by visiting the show notes at
https://tinyurl.com/y9pspczc

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The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter, How One Brand Grew 28% Fast (#413)

Mon, 07 Jul 2025 07:00:00 -0400

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores.

Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales.

Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.

Topics discussed in this episode:

Why retailers struggle to align paid media campaigns with evolving AI-driven ad platforms
How AI is transforming Google Ads from manual control to machine learning black boxes
What makes Performance Max campaigns difficult to manage for non-technical marketers
Why most retailers fail to activate more than 20% of their product inventory in paid ads
How reinforcement learning leads Google to over-optimize for a small segment of products
What a Product Data Platform is and how it complements Google’s ad algorithms
Why large inventories and high ad spend are critical for effective AI optimization

Links & Resources

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2b6hv8ph

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5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)

Wed, 02 Jul 2025 09:00:00 -0400

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big.

Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth.

Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up.

Topics discussed in this episode:

Why most e-commerce companies struggle with marketing during growth
How four key metrics determine if a business is scalable
What it takes to achieve 20x revenue growth in one year
Why 4.7-star reviews indicate true product-market fit
How raising AOV from $35 to $75 improves profitability
What three obstacles block growth from $1M to $10M
Why 30% repurchase rate signals strong customer value
How Jump Ventures' three-step process transforms founders
What financial changes support rapid e-commerce scaling
Why most businesses need growth expertise to break through

Links & Resources

Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3dw9576a

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What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

Mon, 30 Jun 2025 09:00:00 -0400

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.

Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.

Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.

Topics discussed in this episode:

Why 90% of consumers leave slow-loading websites
How e-commerce sites average 60 third-party apps that hurt performance
What real user monitoring shows versus office testing
Why third-party apps cause 75% of page load time and 70% of performance issues
How proper sequencing works like an orchestra instead of a school band
What 6-12% conversion rate improvements look like with speed optimization
Why the 3-second rule varies by brand type and product
How Perry Ellis got 15% conversion lift from 37% speed improvement
What $5-10 million revenue businesses should prioritize for quick wins
Why site speed optimization offers the best ROI with payback in weeks

Links & Resources

Website: https://www.yottaa.com/
Shopify App Store: https://apps.shopify.com/rapid-insite
LinkedIn: https://www.linkedin.com/company/yottaa/
Twitter: https://twitter.com/yottaa

Get access to more free resources by visiting the show notes at
https://tinyurl.com/tz65hvd4

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5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)

Wed, 25 Jun 2025 09:00:00 -0400

In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.

Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing.

Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.

Topics discussed in this episode:

Why mobile emails need clear designs
How visual emails increase engagement
What makes pop-ups boost lists
Why email frequency drives revenue
How CTAs enhance email clicks
What DTC email mistakes to avoid
Why testing pop-ups for revenue
Why emotional emails create impact

Links & Resources

Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil

Get access to more free resources by visiting the show notes at
https://tinyurl.com/55r7hxvw

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Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)

Mon, 23 Jun 2025 09:00:00 -0400

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.

Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.

Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms.

Topics discussed in this episode:

Why TikTok Shop is growing faster than Amazon.
How creators, not brands, drive TikTok sales.
Why impulse buys lead on TikTok—for now.
What makes TikTok videos drive sales.
How to prep for TikTok Shop with data.
Why mid-size brands win on TikTok.
What price points work best on TikTok.
How Charm.io tracks TikTok Shop trends.
What bundling and creator tactics work.
Why TikTok boosts both sales and awareness.

Links & Resources

Website: https://www.linkedin.com/in/nisenzon/
LinkedIn: https://www.linkedin.com/company/charm-io/
X/Twitter: https://twitter.com/CharmAnalytics

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2mf3ex8r

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Is AI Coming For Your Job Or Business? Here’s What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner, What To Avoid With The AI Hype (#408)

Wed, 18 Jun 2025 09:00:00 -0400

In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs.

Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool.

The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI era.

Sign up for the free waiting list at https://ecommercecoffeebreak.com/exchange

Topics discussed in this episode:

Why fear of AI is holding entrepreneurs back.
How AI is replacing entry-level and freelance jobs.
Why burnout and imposter syndrome are so common.
What business owners must do to stay competitive.
Why AI should be your partner, not your threat.
How AI boosts content, speed, and productivity.
What to avoid with overhyped AI tools.
Why community matters more in the AI era.
How ‘The Exchange’ helps you pivot with AI.
What you gain from joining a future-focused group.

Links & Resources

The Exchange Waiting list: https://ecommercecoffeebreak.com/exchange
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4z4392c9

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

Mon, 16 Jun 2025 09:00:00 -0400

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.

Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.

He shares simple strategies to boost conversions, build trust, and grow your store.

Topics discussed in this episode:

Why fixing conversions matters more than more traffic.
What theme mistakes silently hurt your sales.
Why clarity beats persuasion in e-commerce.
How filters and menus boost category conversions.
What checkout tweaks lift sales fast.
How one post-purchase question reveals issues.
Why AI boosts teams, not replaces them.
How customer language improves descriptions.
What a $60M growth story teaches about scaling.
Why now is the best time to start e-commerce.

Links & Resources

Website: https://buildgrowscale.com/book-a-call
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom
X/Twitter: https://x.com/BuildGrowScale
Instagram: https://www.instagram.com/build.grow.scale

Get access to more free resources by visiting the show notes at
https://tinyurl.com/367rhzxy

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites, Why Built-in Tools Help Marketing (#406)

Thu, 12 Jun 2025 01:00:00 -0400

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert.

Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers.

You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone.

Topics discussed in this episode:

Why building websites is hard for beginners—and how Brizy makes it easy.
How Brizy lets anyone design sites with drag-and-drop, no coding needed.
What Brizy’s Shopify app adds beyond basic themes and templates.
Why Brizy Cloud is a cheaper, simpler alternative to Shopify.
How Brizy uses AI and Google data to build full sites in seconds.
Why built-in popups and marketing tools give Brizy an edge.
What Brizy does to keep websites fast and SEO-friendly.
How agencies use Brizy’s white-label tools for their clients.
Why syncing content across WordPress, Cloud, and Shopify matters.
What’s stopping you from launching—Brizy helps you start fast.

Links & Resources

Website: https://www.brizy.io/
Shopify App Store: https://apps.shopify.com/brizy-1
LinkedIn: https://www.linkedin.com/in/bogdan-condurache-31ba747/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/y46r68hs

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews, What The New FTC Rule Means For Sellers (#405)

Mon, 09 Jun 2025 08:00:00 -0400

In this episode, we talk about how to get real Amazon reviews without breaking the rules.

Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews.

He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products.

Topics discussed in this episode:

Why authentic Amazon reviews are more critical than ever for building consumer trust.
What the new FTC rule means for Amazon sellers.
How TestSquared's matching system works without breaking Amazon's rules.
Why most reviews aren't five-star ratings and that's actually beneficial.
What product categories work best for authentic review programs.
How the 35-day review timeline varies by product type.
Why 20 authentic reviews is the magic number for Amazon's algorithm.
How proper vetting prevents fake testers from gaming the system.
What the affiliate program offers for referral partners.
Why being unconventional in marketing helps generate organic reviews.

Links & Resources

Website: https://www.testsquared.com/
Affiliate link: https://www.testsquared.com/affiliate
LinkedIn: https://www.linkedin.com/in/adammelenkivitz/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4h9sdwtn

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)

Wed, 04 Jun 2025 09:00:00 -0400

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.

Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail.

Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right.

Topics discussed in this episode:

What list growth really means for e-commerce brands.
Why 84% of top Shopify brands use welcome popups.
How popups drive 5-15% revenue increases.
What makes the perfect popup discount offer.
Why technical popup optimization matters more than design.
How timing affects popup visibility vs conversion rates.
What screen recordings revealed about user behavior.
Why one-click opt-in eliminates the biggest conversion killer.
How audience networks work while respecting privacy.
What impact popups have on overall business performance.

Links & Resources

Website: https://recart.com/
Shopify App Store: https://apps.shopify.com/recart
LinkedIn: https://www.linkedin.com/in/somatoth/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2hp3phme

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How Self-Managing Organizations Unlock 8-Figure Growth — Leon Van Der Laan | Why Founders Burn Out, Why Delegation Fails Without Structure, What Team Ownership Looks Like, How Mission Clarity Boosts Autonomy, How Self-managed Teams Drive Growth (#403)

Mon, 02 Jun 2025 09:00:00 -0400

In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations.

Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose.

If you’re tired of chasing your team around to get things done and want to build an eCom powerhouse that manages itself, apply for a Free Leadership Audit on remode.company.

Topics discussed in this episode:

Why scaling breaks when founders stay too involved.
How self-managing teams unlock 8-figure growth.
What the REMOTE framework does for e-com brands.
Why founders burn out after hitting 7 figures.
How clarity in mission boosts team autonomy.
Why delegation fails without structure.
How to know when it’s time to step back.
What true ownership looks like in your team.
Why fear of letting go stalls your business.
How remote-first leadership builds freedom and scale.

Links & Resources

Website: https://remode.company/
LinkedIn: https://www.linkedin.com/in/leon-van-der-laan/
X/Twitter: https://x.com/Leon_vd_Laan
IG: https://www.instagram.com/leon.van.der.laan/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2pmmb372

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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What Smart Inventory Management Looks Like (And Why You Need It) — Sebastiaan Debrouwer | Why Inventory Fuels Shopify Growth, How Spreadsheets Fail Scaling Brands, Why Multichannel Selling Breaks Systems, How Genie Simplifies Inventory Automation (#402)

Wed, 28 May 2025 09:00:00 -0400

This episode dives into smart inventory management for fast-growing Shopify brands.

Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently.

Topics discussed in this episode:

Why is inventory key for fast-growing Shopify stores.
How do spreadsheets fail as brands scale.
What triggers the move beyond manual tracking.
Why does multichannel selling break old systems.
How did Sebastian’s experience inspire Genie.
What was the impact of a friend’s mistake.
How does Genie simplify inventory automation.
What features does Genie offer merchants.

Links & Resources

Website: https://www.genie.io/
Shopify App Store: https://apps.shopify.com/genie-io
LinkedIn: https://linkedin.com/in/sdebrouwere
X/Twitter: https://x.com/iamsebdeb

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3mvk6mep

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong, Why “Shop The Look” Helps Fashion Stores (#401)

Mon, 26 May 2025 08:00:00 -0400

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations.

Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.

He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business.

Topics discussed in this episode:

Why basic “people also bought” tools fall short in eCommerce.
How AI boosts conversions with smarter Shopify recommendations.
Why most recommendation engines miss the mark.
What a quick, plug-and-play AI setup looks like.
Why smaller brands move faster with AI tools.
How AI and manual tweaks make better product bundles.
Why “below the fold” can kill your sales.
What AI “Shop the Look” features mean for fashion stores.
How AI knows what to recommend based on user behavior.
Why personalization drives sales for any store size.

Links & Resources

Website: https://apps.shopify.com/aetherwave-recommendations
Shopify App Store: https://apps.shopify.com/aetherwave-recommendations

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdfzdatp

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Informed In 3-5 Minutes, Why Community Creates Connection and Success (#400)

Wed, 21 May 2025 08:00:00 -0400

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode!

Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.

The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business.

Sign up for free at https://newsletter.ecommercecoffeebreak.com/

Topics discussed in this episode:

What makes this newsletter unique: Curated from 50+ sources in 3–5 mins.
How the newsletter is structured: News, podcast picks, education.
Why twice-weekly works: Frequent, not overwhelming.
What value it provides: Time-saving insights for busy sellers.
How it complements the podcast: Direct links to episodes.
What premium subscribers get.
How the community helps: Connect with fellow merchants.
What the readership looks like: 8,100+ and growing.
Why feedback matters: Claus replies to every email.

Links & Resources

Newsletter: https://newsletter.ecommercecoffeebreak.com/
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/jvkjpfxm

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How Ecommerce Businesses Can Thrive In Today's Economy — Olivier Grinda | How Tariffs Eat Into Your Profits, How Passing Costs Hurts Loyalty, How Shipyard Taxes Disrupt Shipping, How To Split Tariff Costs, Why “Wait And See” Is A Risky Decision (#399)

Mon, 19 May 2025 11:00:00 -0400

In this episode, we dive into the impact of tariffs on e-commerce brands.

Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action.

Olivier provides valuable advice on financing options that can help businesses weather these challenging times.

Topics discussed in this episode:

How tariffs cut into your e-commerce profits.
Why grasping protectionism’s past is key to judging tariffs.
How passing costs to customers can hurt demand and loyalty.
How to share tariff costs with manufacturers.
Why shifting production to Vietnam or Cambodia is so hard.
How new shipyard taxes on Chinese vessels will disrupt shipping.
What dangers come from “waiting and seeing” during trade shifts.
How Clearco’s revenue financing can stabilize your cash flow.
Why underwriters use margins, reserves, and trends to set rates.
What it means to be “mindfully aggressive” in a tariff crisis.

Links & Resources

Website: https://clear.co/
LinkedIn: https://www.linkedin.com/company/getclearco/
X/Twitter: https://x.com/getclearco
Facebook: https://www.facebook.com/getclearco

Get access to more free resources by visiting the show notes at
https://tinyurl.com/usakn83j

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Maximize Your Productivity And Scale Your Success With Outsourcing — Siva Balakrishnan | Why Brands Evolve In Three Stages, How Outsourcing As Teamwork Drives Results, Why Patience Builds Outsourcing Success, How Partners Help Navigate Marketplaces (#398)

Wed, 14 May 2025 11:00:00 -0400

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business.

Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages.

Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.

Topics discussed in this episode:

How to boost EBITDA and ad returns as your brand grows.
What smart outsourcing looks like at each business stage.
How to build a strong supply chain with tech and people.
What shifts when moving from single-channel to omnichannel.
Why knowing marketplace quirks fuels multichannel growth.
How to stay clear and open when working with outsourcers.
What makes a mid-market ecom brand ideal for outsourcing.
How to pick between retainer and project pricing.
What steps to take to start outsourcing with lasting results.

Links & Resources

Website: https://vservesolution.com/
LinkedIn: https://www.linkedin.com/company/vservesolution/posts/
LinkedIn: https://www.linkedin.com/in/siva-balakrishnan-38216b1/
Facebook: https://www.facebook.com/vservesolution1

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2satzjt7

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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What To Do With Open Box Returns On Shopify — Brad Sorock | How Drip Pricing Drives Sales, Why Returns Vary By Industry, Why Open Box Returns Boost Efficiency, Why Customer Service Is A Top Priority, How Eco-consciousness Drives App Development (#397)

Mon, 12 May 2025 07:00:00 -0400

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---
In this episode, we dive into a genius solution for handling open box returns.

Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices.

Learn how his unique tool transforms a common e-commerce headache into a revenue opportunity while supporting sustainability by keeping returned products out of landfills.

Topics discussed in this episode:

Why efficient open box returns matter.
How drip pricing optimizes product sales.
Why different industries struggle with returns.
How seamless Shopify integration simplifies processes.
Why customer service is a top priority.
How location independence shapes business strategy.
Why eco-consciousness drives app development.
What challenges exist in marketing the app.

Links & Resources

Website: https://returnsforsale.com/
Shopify App Store: https://apps.shopify.com/returnsforsale
LinkedIn: https://www.linkedin.com/in/brad-sorock-7054a02/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/27n38ef9

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Post-Purchase Page That Generated $30,000 IMMEDIATELY — Varun Kundra | Why Cross-Selling Boosts AOV, What Makes Post-Purchase Upsells Work Best, How To Find The Right Cross-Sell Offer, How To Monetize Your Shopify Thank-You Page (#396)

Fri, 09 May 2025 08:00:00 -0400

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In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value.

Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling.

He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages.

Learn how personalization, timing, and presentation can significantly impact your cross-selling success.

Topics discussed in this episode:

How to get the right cross sell offer.
What are the types of cross sell offers.
Why cross selling will boost your AOV.
How to implement cross-selling post-purchase.
Why post-purchase timing creates the perfect upsell opportunity.
How to monetize your thank-you page with other brands' products.
Why smart merchants are becoming mini retail media networks.
The most effective post-purchase upsell implementation revealed.
How to earn passive income displaying 3rd party offers on Shopify.

Links & Resources

Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra

Get access to more free resources by visiting the show notes at
https://tinyurl.com/hha27ypz

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)

Wed, 07 May 2025 09:00:00 -0400

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

---
In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way.

Jeffrey explains how smart testing can significantly boost your profits.

Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising.

Topics discussed in this episode:

What makes A/B testing a scientific growth tool.
How simple tests like banner copy swaps yield conversion data.
Why starting with a clear hypothesis and the Store Growth formula matters.
What native Shopify experiments AB Convert enables.
Why only about 7% of tests are expected to win.
What test duration to aim for—10K sessions or 200 orders.
Why pre-test prep like theme cleanup and code audits is important.
How real case studies—like 5% price hikes or AOV boosts—prove ROI.

Links & Resources

Website: https://www.abconvert.io/
Shopify App Store: https://apps.shopify.com/a-b-convert-price-a-b-test
LinkedIn: https://www.linkedin.com/in/yi-hung-lin-040889138/
X/Twitter: https://x.com/billionxdev

Get access to more free resources by visiting the show notes at
https://tinyurl.com/5ajsjnpn

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Beyond The Basics: 3 Unique Email Marketing Tactics That Work — Gavin Hewitson | How Small Tweaks Grow Revenue, How Popups And Flyouts Grow Signups And Sales, Why Showing Discounts On-site Converts Better, What KPI's To Set When Hiring An Agency (#394)

Mon, 05 May 2025 11:00:00 -0400

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns.

Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy.

Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys.

Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/

Topics discussed in this episode:

Why treating all subscribers the same hurts conversions
What customer vs. non-customer segments reveal about revenue
How repeating signup offers speeds up first purchases
What a high-performing welcome series looks like
How popups and flyouts boost both signups and sales
Why showing the discount code on-site works better
What zero-party data unlocks for personalization
How storytelling + segmentation drive deeper engagement
Key KPIs to set when hiring an agency (and revenue-share red flags)
How small flow tweaks lead to long-term revenue growth

Links & Resources

Website: https://in-box.co.nz/
70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/
LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/
X/Twitter: https://x.com/Klaviyodeepdive
YouTube: https://www.youtube.com/@Gavinhewitsonsemail

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2s5d677d

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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How I Turned My Podcast Into A Profitable Business — Claus Lauter | Why Podcasting Builds Strong Connections, What Consistency Means In Content Creation, Why Content Brings Better Profit Margins Than Products, How Podcasting Drives Engagement (#393)

Wed, 30 Apr 2025 09:00:00 -0400

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey.

With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store.

Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.

Topics discussed in this episode:

Why podcasting helps DTC brands build stronger customer ties.
How low eCommerce margins risk your business without income diversity.
Why podcasting beats social media for lasting engagement.
Why even top eCommerce brands face cash-flow issues.
How content creation yields better margins than online stores.
Why merchants should prioritize profit over revenue.
What true consistency means in building a content brand.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2sh92ykh

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Expanding Globally: Mistakes To Avoid And Keys To Success — Sharoon Thomas | How To Start Global Sales Easily, Why DTC Brands Struggle To Scale, Why You Need Local Entities, Why Market Testing Saves You Money, How A Phased Rollout Avoids Failure (#392)

Mon, 28 Apr 2025 08:00:00 -0400

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Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity.

In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally.

He shares insights on when to transition from simple systems to more robust solutions, how to manage multi-entity operations, and the importance of balancing business complexity with effective technology infrastructure.

Topics discussed in this episode:

Why scaling internationally is harder.
How returns management becomes critical.
What determines if a market is worth it.
Why multiple legal entities become necessary.
How to recognize when spreadsheets limit growth.
Why multi-warehouse inventory creates visibility issues.
What makes multi-channel selling complex.
How open APIs outperform traditional ERPs.
Why real-time financial visibility matters.
What implementation approach prevents ERP failure.

Links & Resources

Website: https://www.fulfil.io/
LinkedIn: https://www.linkedin.com/company/fulfil-io/
LinkedIn: https://www.linkedin.com/in/sharoonthomas/
X/Twitter: https://x.com/Sharoonthomas

Get access to more free resources by visiting the show notes at
https://tinyurl.com/46ur2mej

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Future Of Ecommerce Shipping — Erez Sages | Why Sellers Must Adapt To Trade Laws, How AI Avoids Delivery Issues, How Automation Speeds Up Shipping Tasks, What Complicates Returns And How To Fix It, How Automation Saves Shipping Time (#391)

Wed, 23 Apr 2025 09:00:00 -0400

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In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift.

Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, streamlining cross-border routes, and lowering costs for online sellers.

Erez also breaks down smart strategies for managing multi-platform sales, simplifying returns, and being upfront with customers about shipping costs.

Topics discussed in this episode:

Why eCommerce sellers must adapt to new trade laws.
How AI prevents failed deliveries and shipping issues.
What makes returns hard and how to simplify them.
Why duties at checkout hurt sales and how to fix it.
How to manage shipping across multiple platforms.
Why postal shipping no longer works for eCommerce.
How automation saves time on shipping decisions.

Links & Resources

Website: https://www.ibundle.net/
Shopify App Store: https://apps.shopify.com/ibundle?st_source=autocomplete
LinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/
Facebook: https://www.facebook.com/profile.php?id=100077930402227

Get access to more free resources by visiting the show notes at
https://tinyurl.com/35xj2tvh

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How Negative Reviews Hurt Your Brand (And What You Can Do About It) — Shane Barker | Why Bad Reviews Kill Sales And Boost Ad Costs, How To Tell Fake From Real Feedback, How Amazon Rules Allow Review Removals, Why DIY Review Removal Is Difficult (#390)

Wed, 16 Apr 2025 09:00:00 -0400

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them.

Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system.

Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon.

Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/

Topics discussed in this episode:

Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%.
How Trace Fuse removes Amazon TOS-violating reviews while staying compliant.
What competitor attacks look like - strategic negative reviews before Prime Day or product launches.
How to differentiate between valuable negative feedback and fraudulent reviews.
Why proactive review monitoring prevents sales losses before they happen.
What makes supplements, beauty and pet products most vulnerable to review manipulation.
How Amazon's review guidelines determine which reviews qualify for removal.
Why DIY review removal has such a steep learning curve with Amazon.
How Trace Fuse achieved 13,000+ review removals for 500+ clients.
What sellers should consider before investing in professional review management.

Links & Resources

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/company/tracefuse/
LinkedIn: https://www.linkedin.com/in/shanebarker
X/Twitter: https://twitter.com/shane_barker
Instagram: http://instagram.com/shanebarker

Get access to more free resources by visiting the show notes at
https://tinyurl.com/mr2xyvjz

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)

Mon, 14 Apr 2025 08:00:00 -0400

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy.

Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads.

Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.

Topics discussed in this episode:

- Why is organic traffic still hard for Shopify brands to get.
- How does Google’s ad focus impact your SEO strategy.
- What mindset do you need to win in SEO today.
- Why is AI the key to faster, easier SEO.
- How does Plug In AI optimize Shopify content automatically.
- What’s the best mix of AI and manual SEO control.
- Why you must speak to both customers and Google bots.
- How AI can optimize 20,000 SKUs in hours.
- What results can you expect in the first 60 days.
- Why now’s the time to prioritize SEO for long-term growth.

Links & Resources

Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizer

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3uz99evm

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand — William Gasner | Why Micro Influencers Matter, How To Find Influencers, What Compensation Models Work, How To Manage Influencers, How Influencers Boost Marketplace Ranks #388

Wed, 09 Apr 2025 08:00:00 -0400

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In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand.

William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.

William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement.

If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.

Topics discussed in this episode:

- Why micro influencers matter.
- How to find influencers.
- What compensation models work.
- How to manage influencers.
- How trust affects marketing.
- How marketplaces reward visibility.
- Why Amazon ranking matters.
- What Stack Influence offers.

Links & Resources

Website: https://stackinfluence.com/
Instagram: https://www.instagram.com/stackinfluence/
LinkedIn: https://www.linkedin.com/in/william-gasner
X/Twitter: https://x.com/stackinfluence

Get access to more free resources by visiting the show notes at
https://tinyurl.com/36euvhba

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#387)

Mon, 07 Apr 2025 11:00:00 -0400

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.

Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers.

The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.

Link to research: https://insights.upp.ai/from-search-to-sale-report

Topics discussed in this episode:

Why search is underrated by retailers.
How the customer journey has changed.
What is the ‘messy middle’ in eCommerce.
Why older shoppers lean heavily on search.
How AI improves more than just bidding.
How to use product data to boost search.
Why large inventory retailers need automation.

Links & Resources

Website: https://upp.ai/
Link to report: https://insights.upp.ai/from-search-to-sale-report
LinkedIn: https://www.linkedin.com/company/upp-ai/
LinkedIn: https://www.linkedin.com/in/stephenwarrington/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3d9adw2z

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Why The Influencer Game Is No Longer Paid Or Organic — Danil Saliukov | How To Find Creators For Your Goals, Why Focused Briefs Create Better Content, Best Influencer Pricing Models, What Makes UGC Scalable, How Whitelisting Boosts Ad Performance (#386)

Wed, 02 Apr 2025 09:00:00 -0400

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

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In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches.

Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles.

The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify.

Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0

Topics discussed in this episode:

Why influencer marketing is no longer just paid or organic – it’s both.
How whitelisting influencers in ads boosts performance.
What makes UGC scalable and impactful in paid campaigns.
Why clear, focused briefs lead to better content.
How to find the right creators based on your goals.
Why TikTok Shop changes the game for product discovery.
How gifting filters top influencers with low risk.
Why TikTok content can spike Amazon sales indirectly.
What to pay influencers – pricing models that work.
Why channel diversification is key to brand survival.

Links & Resources

Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0
Website: https://insense.pro/
LinkedIn: https://www.linkedin.com/in/danil-saliukov/
X/Twitter: https://x.com/DanilSalukov

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How To Fix E-commerce Conversion Rates: The AI-powered Path To Value-based Commerce — Mike De La Cruz | How Brands See 20% Conversion With AI, How AI Personalizes Shopping, How Shopify Merchants Implement AI, What The Future Of Shopping Looks Like (#385)

Mon, 31 Mar 2025 09:00:00 -0400

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In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce.

Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized.

Learn how AI shopping assistants can guide customers throughout their journey, anticipate their needs, and provide the kind of personalized guidance previously only available in brick-and-mortar stores. Mike reveals how companies are achieving 20% conversion rates with AI-powered shopping assistance.

Topics discussed in this episode:

Why shoppers get overwhelmed.
What value-based commerce is.
How AI bridges conversion tools and chatbots.
Why traditional chatbots failed.
How AI personalizes shopping.
What makes e-commerce data AI-ready.
How brands see 20% conversion with AI.
What future shopping looks like.
How Shopify merchants implement AI.
Why focus shifted to sales growth.

Links & Resources

Website: https://www.iadvize.com/en/
Shopify App Store: https://apps.shopify.com/iadvize-ai-copilot
LinkedIn: https://www.linkedin.com/in/mikejdelacruz/
Instagram: https://www.instagram.com/iadvize/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bd57p67p

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Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384)

Wed, 26 Mar 2025 08:00:00 -0400

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---

In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold.

Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing.

We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads.

Topics discussed in this episode:

Why is Facebook advertising in 2025 different.
How has Facebook ad strategy evolved.
What matters most in Facebook ads now.
How do you structure a winning campaign.
What metrics should you track.
Why is ad testing crucial for scaling.
How can small advertisers scale.
What role does AI play in ad success.
How do brands scale ad spend.
When should you increase ad spend.

Links & Resources

Website: https://www.metascalingaccelerator.com/
Instagram: https://www.instagram.com/manel.gomez/
YouTube: https://www.youtube.com/@ManelGomezOfficial/videos

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ysnr7vfh

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How To Future-Proof Your Ecommerce Strategy With Composable Commerce — Natalija Pavić | How A Composable Commerce Platform Enables "Commerce Anywhere", What Sets Composable Apart From Headless Commerce, Why API Performance Is Critical For Ecom (#383)

Mon, 24 Mar 2025 08:00:00 -0400

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---

In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce.

Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how businesses can implement an "integrated composable" approach that allows for incremental innovation without complete platform replacement.

Natalija shares insights on how composable commerce enhances customer experiences through better API architecture, enables "Commerce Anywhere" functionality, and provides flexibility for both B2C and B2B use cases.

Topics discussed in this episode:

Why composable commerce future-proofs e-commerce.
What makes composable different from headless microservices.
How "integrated composable" adds capabilities without replacing systems.
Why API performance is critical for commerce platforms.
How composable enables "Commerce Anywhere".
Why mid-tier companies can adopt composable with small teams.
What B2B dealer portals show about composable flexibility.
How AI powers commerce with generative promotions.
Why business drivers matter in composable adoption.
What makes well-designed APIs key for e-commerce’s future .

Links & Resources

Website: https://kibocommerce.com/
LinkedIn: https://www.linkedin.com/company/kibocommerce/
X/Twitter: https://x.com/KiboCommerce
YouTube: https://www.youtube.com/c/kibocommerce

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yvyukph8

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The Hidden Costs Of Poor Inventory Management And How To Fix It — Chris Hondl | The Complexity Of Multi-platform Inventory, Why Overstocking Hurts Your Business, How Accurate Records Help Your Finances, Why Non-moving Inventory Limits Your Growth (#382)

Wed, 19 Mar 2025 08:00:00 -0400

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In this episode, we dive into the hidden costs of poor inventory management and discover practical solutions for e-commerce businesses.

Our featured guest on the show is Chris Hondl Co-Founder and CTO of Finale Inventory. Chris shares insights on common inventory pitfalls like understocking and overstocking, strategies for managing complex multi-channel operations, and how proper inventory systems can unlock business growth by improving cash flow and customer satisfaction.

Topics discussed in this episode:

How can overstocking drain your cash flow.
Why is forecasting crucial for seasonal demand.
How does real-time tracking prevent stockouts.
What you should look for in an inventory system.
How does inventory management impact customer loyalty.

Links & Resources

Website: https://www.finaleinventory.com/
LinkedIn: https://www.linkedin.com/company/finale-inventory/
Facebook: https://www.facebook.com/finaleinventory/
X/Twitter: https://x.com/finaleinventory

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3mmsp369

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He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)

Mon, 17 Mar 2025 09:00:00 -0400

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---

In this podcast episode, we discuss the truth behind website visitor identification accuracy.

Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.

Learn how to test your visitor ID data's accuracy, understand the catastrophic risks of using low-quality data, and discover what truly effective visitor identification technology looks like.

Get a Free Data Accuracy Test -- If you have already using a Website Visitor ID solution, Customers.ai will run a side-by-side test to prove the accuracy of our data. New to Visitor ID? Run a free trial and we'll give you 500 free contacts.

Topics discussed in this episode:

Why is website visitor ID a scam?
How does visitor ID tech work?
What makes visitor ID data so inaccurate?
Why is bad visitor data a disaster for email marketing?
How can you test your visitor ID provider?
What’s the real impact of bad visitor ID data?
Why do match rates lie?
How is Customers.AI different?
What should agencies and brands do?
Where to get a free accuracy test?

Links & Resources

Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3f7cu5db

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How Top Brands Make Millions With Email & SMS — Jason Donapel | Why Retention Starts Before Conversion, How To Build Trust, What Makes A Strong Email List, How To Craft The Perfect Welcome Email, Why Simple Emails Work Best, What Email KPIs Matter (#380)

Wed, 12 Mar 2025 11:00:00 -0400

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---

Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience).

Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies.

Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value.

Topics discussed in this episode:

Why retention starts before conversion.
How to build trust.
What makes a strong email list.
How to craft the perfect welcome email.
Why simple emails work best.
What Email KPIs matter.
How email segmentation boosts sales.
Why you should send more emails.
How email insights improve marketing.
What makes a winning email strategy.

Links & Resources

Website: https://www.jasondonapel.com/
Website: https://theemailexperience.com/
LinkedIn: https://www.linkedin.com/in/jason-donapel/
Facebook: https://www.facebook.com/exJasonDonapel/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/vyw8dbn9

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Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

Mon, 10 Mar 2025 09:00:00 -0400

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---

In this episode, we explore how to collect zero-party data to drive Shopify store conversions.

Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.

Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.

Topics discussed in this episode:

What zero-party data is and why it's more reliable than third-party cookies.
How to implement surveys at different customer journey touchpoints.
Why marketing attribution surveys often contradict Google Analytics data.
What questions to ask in post-purchase surveys.
How to create engaging surveys with high response rates.
What the ideal survey incentive amount is ($1 per minute).
How one retailer reduced $80,000 in dead stock using product surveys.
Why sharing survey data improves team decision-making.
How to balance survey frequency without annoying customers.
Why human connection through surveys builds trust in the AI era.

Links & Resources

Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3r2j8p4f

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Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)

Wed, 05 Mar 2025 10:00:00 -0500

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---

In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices.

Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.

Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses.

Topics discussed in this episode:

What is Product Environmental Footprint (PEF) and why does it matter.
How do eco-labels boost conversions and sales.
Why is lifecycle assessment key for sustainability.
How can brands automate sustainability data tracking.
Which industries benefit most from eco-labels.
How does publishing eco-scores impact traffic.
Why do natural fibers have a high environmental cost.
How can brands integrate eco-scores into Shopify.
What regulations are shaping sustainability in the EU.
How should brands start their sustainability journey.

Links & Resources

Website: https://peftrust.com
LinkedIn: https://www.linkedin.com/in/laurent-bocahut/
LinkedIn: https://www.linkedin.com/company/peftrust/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdf5ww3y

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How To Consolidate Your Tech Stack To Maximize Post-Purchase Touchpoints And Boost Profits — Aaron Evett | Why Post-Purchase Boosts Retention, How To Turn Returns Into Exchanges, Why Streamlined Tools Improve Efficiency, How AI Improves Support (#377)

Mon, 03 Mar 2025 08:00:00 -0500

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---

In this episode, we explore the critical yet often overlooked post-purchase customer journey.

Discover how to streamline your tech stack, optimize order tracking, handle returns efficiently, and turn post-purchase touchpoints into powerful retention opportunities.

Our guest, Aaron Evett from Redo, shares strategies for unifying disconnected tools, reducing support costs, and converting refunds into exchanges—helping eCommerce brands maximize customer lifetime value while enhancing the overall shopping experience.

Topics discussed in this episode:

Why post-purchase experience drives customer retention.
How disconnected tools hurt customer experience.
What unified post-purchase solutions look like.
How to use tracking emails for upselling.
Why returns can be retention opportunities.
How to convert returns into exchanges.
What return policy display strategies work best.
How AI transforms e-commerce support.
Why integrated tools reduce staffing needs.
How optimized returns double customer lifetime value.

Links & Resources

Website: https://www.getredo.com/
Shopify App Store: https://apps.shopify.com/xiva
LinkedIn: https://www.linkedin.com/company/redo-tech
X/Twitter: https://x.com/redo_hq

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yn7styhj

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The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376)

Wed, 26 Feb 2025 07:00:00 -0500

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---

In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most.

Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and experience founding a seven-figure e-commerce brand, Nate shares practical insights on financial sustainability for mission-driven e-commerce and CPG founders.

He discusses why traditional goal setting fails, the power of the OKR framework, and how to identify the critical 20% of activities that truly move the needle in your business.

Topics discussed in this episode:

Why goal setting fails: Entrepreneurs chase too many “shiny objects” instead of the 10-20% that matters.
How OKRs help: They balance strategy and execution.
Revenue vs. profit gap: Founders focus on top-line growth but miss key profit metrics.
Why profit strategy matters: Prioritize improvements aligned with your strengths.
Founder time value: Weigh your “salary opportunity cost.”.
Fractional CFO value: Maximize ROI through smarter resource allocation.
Early-stage struggle: They need financial guidance but can't afford CFOs.
E-commerce founder types: Creatives, marketers, and self-aware learners.
Financial blind spots: Founders often miss key metrics like COGS ratios.
Work “on” the business: Regular check-ins prevent misalignment.

Links & Resources

Website: https://www.getfutureready.co/
LinkedIn: https://www.linkedin.com/in/nathanlittlewood/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/zj8fhusy

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How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

Mon, 24 Feb 2025 07:00:00 -0500

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---

In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.

Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms.

Start a 30-day free trial of Angler AI today. Click the link: https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break

Topics discussed in this episode:

Why privacy changes demolished marketing performance.
How iOS updates doubled customer acquisition costs.
What predictive AI does to restore ad targeting.
How first-party data powers smarter marketing.
Why old attribution models stopped working.
How DTC brands are improving ROAS and reducing CAC
What makes the 'movable middle' crucial for growth.
How brands achieve 32% better media efficiency.
Why AI combinations amplify marketing results.
How to implement new tech in under 10 minutes.

Links & Resources

Website: https://www.getangler.ai/
Shopify App Store: https://apps.shopify.com/angler-ai-app
LinkedIn: https://www.linkedin.com/company/angler-ai
YouTube: https://www.youtube.com/@GetAnglerAI

Get access to more free resources by visiting the show notes at
https://tinyurl.com/29apttdz

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How To Conquer Ecommerce: Insider Tips From A CEO — Rachid "Rush" Wehbi | Why Dropshipping Is Low-risk, How Major Brands Use Dropshipping, How To Find Reliable Suppliers, What Profit Margins You Need, How AI Makes Dropshipping Easier (#374)

Wed, 19 Feb 2025 08:00:00 -0500

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---

In this episode, we explore how to conquer eCommerce with insider tips from Rachid "Rush" Wehbi, founder and CEO of Sell the Trend - a platform helping over 30,000 online stores succeed with dropshipping.

The big takeaway: Starting an online store is easier than ever. Rush explains how to pick winning products, find reliable suppliers, and build a sustainable business using AI tools.

Topics discussed in this episode:

Why creativity meets business: From music producer to ecommerce CEO.
How dropshipping works: Major companies like Wayfair use this model.
What makes dropshipping easy: No inventory needed to start.
How to avoid competing with Amazon: Success through targeted marketing.
What three things drive success: Great products, landing pages, customer service.
How to find reliable suppliers: Using ratings to vet partners.
What profit margins you need: Why 3X pricing isn't enough.
How AI makes dropshipping easier: Store creation in minutes.
What daily tasks look like: Product research and order management.
How beginners start right: Comprehensive training and support.

Links & Resources

Website: https://www.sellthetrend.com
Shopify App Store: https://apps.shopify.com/sellthetrend
LinkedIn: https://www.linkedin.com/in/rush-w-49861b207/
Instagram: https://www.instagram.com/sellthetrend
Facebook: https://www.facebook.com/sellthetrend

Get access to more free resources by visiting the show notes at
https://tinyurl.com/hjy9uur4

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Shopify Accounting For Your E-commerce Business — Jason Richelson | Why Accounting Is More Than Shopify Numbers, How Bad Accounting Kills Value, What Makes Multi-channel Tricky, How Reconciliation Saves Revenue, Why Automation Matters Past $1M (#373)

Mon, 17 Feb 2025 08:00:00 -0500

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---

In this episode of the Ecommerce Coffee Break Podcast, we explore the often-overlooked complexity of accounting in growing eCommerce businesses.

Our guest, Jason Richelson—CEO and co-founder of Bookkeep.com—brings 20+ years of experience in payments, business automation, and accounting systems. He shares expert insights on keeping financials accurate and managing multi-channel accounting challenges.

Topics discussed in this episode:

Why proper accounting goes beyond Shopify dashboard numbers.
How poor accounting can sink your business sale price.
What makes multi-channel accounting so complex.
Why treating deposits as pure income is dangerous.
How daily reconciliation prevents lost revenue.
What makes U.S. sales tax a nightmare for sellers.
How Facebook's sales tax differs from Shopify's.
Why automation matters above $1M in revenue.
What the future of eCommerce accounting looks like.
How to automate accounting.

Links & Resources

Website: https://www.bookkeep.com/
Shopify App Store: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce
LinkedIn: https://www.linkedin.com/company/bookkeepcom
X/Twitter: https://x.com/bookkeepcom

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ywkb2eht

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Digital Marketing. Get It All Done, All In One Place — Joe Fox | Essential Tools Every Ecommerce Store Needs, How To Simplify And Unify Marketing Tools, How Tech Audits Reveal Hidden Savings, Why Retention Outperforms Costly Acquisition (#372)

Wed, 12 Feb 2025 07:00:00 -0500

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---

In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform.

Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions.

Topics discussed in this episode:

Why fragmented marketing tools create costly tech stack chaos.
How mixed messaging drives customers away from your store.
What essential tools every e-commerce tech stack needs.
How unified commerce bridges online and in-store shopping.
Why customer retention beats expensive acquisition costs.
What makes social proof at checkout boost conversions.
How tech stack analysis reveals hidden cost savings.
Why partnerships matter for merchant growth.
What makes the perfect migration timeline work.
How to consolidate marketing tools effectively.

Links & Resources

Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/company/growave-io/
LinkedIn: https://www.linkedin.com/in/joefox88/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4arb94fp

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Framework That Doubled Revenue Immediately — Sabir Semerkant | What Drives Ecommerce Growth, Why Small Wins Compound, How To Boost Sales Fast, What Makes Brands Scalable, The Optimal Shopify Tech Stack, Why Expert Consultants Matter (#371)

Mon, 10 Feb 2025 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Sabir Semerkant, a leading eCommerce growth strategist and founder & CEO of Growth by Sabir.

With over 25 years of experience helping more than 150 brands scale to success, including major names like Canon and Tommy Hilfiger, Sabir shares his proven 8D Method framework for sustainable online growth.

He discusses common challenges faced by eCommerce brands in 2025 and reveals practical strategies for optimization, including the critical importance of site performance and its impact on revenue.

Topics discussed in this episode:

Why expert consultants matter: The real cost of hiring cheap vs qualified specialists.
How speed affects sales: Every second over 1.7s costs thousands in lost revenue.
What drives eCommerce growth: The 8 dimensions framework behind $1B+ in sales.
How to double revenue: Case study of scaling from $1.5M to $3M+ profitably.
Why small wins compound: Turn 1% daily improvements into 10X annual growth.
What apps you really need: Why less is more in your Shopify tech stack.
How to boost sales fast: 5 tasks that lift revenue 50-70% in one week.
Why 1.7 seconds matter: Optimizing for modern attention spans.
What makes brands scalable: The 3 business types ready for rapid growth.
How to stop wasting ad spend: Moving from trendy tactics to proven strategies.

Links & Resources

Website: https://growthbysabir.com/coffee
LinkedIn: https://www.linkedin.com/in/sabirsemerkant
Instagram: https://www.instagram.com/growthbysabir/
Facebook: https://www.facebook.com/growthbysabir/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/227czyj2

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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5 Simple Email Tweaks That Skyrocket Sales - Stefan Pirvu | Why Emails Get Ignored, What Makes Daily Emails Work, What Drives Engagement, How To Fix Email Deliverability, How To Segment Lists, Why Brand Personality Drives Email Marketing Success (#370)

Sat, 08 Feb 2025 14:00:00 -0500

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---

In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies.

Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue.

Topics discussed in this episode:

Why getting emails opened is harder: Stand out as inbox filters tighten.
How brand personality drives success: Build an authentic connection with a unique avatar.
What makes daily emails work: Keep subscribers engaged with entertainment-driven content.
How to properly segment lists: Target based on behaviors and preferences.
Why most newsletter strategies fail: Avoid the key "value-based" content mistake.
What drives real engagement: Boost deliverability by encouraging replies.
How to repair poor deliverability: Improve domain reputation for primary inbox placement.
What makes SMS and email work: Use AI-driven conversations for personalization.
How one brand grew revenue from $15k to $65k: Learn the winning strategies.
What successful email marketing costs: $7k-15k pricing and ROI factors.

Links & Resources

Website: https://emailsuperstars.com/
LinkedIn: https://www.linkedin.com/in/stefan-pirvu-388aa8222/
Instagram: https://www.instagram.com/stefpirvu/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/24ztw6sb

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)

Mon, 03 Feb 2025 10:00:00 -0500

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---

In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success.

Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights.

Topics discussed in this episode:

How analytics drive eCommerce success through data-driven decisions.
What role AI plays in transforming raw data into actionable insights.
Why tracking search terms reveals vital customer intent patterns.
How to pick the most important metrics for your online store.
Why search vs browse behavior impacts different retail sectors.
What null searches reveal about missed revenue opportunities.
How GroupBy integrates with Shopify's native data collection.
Why anonymous tracking delivers better personalization results.
What makes an ideal analytics solution for merchants.
How usage-based pricing works for stores of all sizes.

Find the first episode of the mini series here: https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/

Links & Resources

Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4wdh98kt

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Automate Amazon Customer Emails. The Easy Way — Daniel Boross | How AI Simplifies Complex Support, What Makes AI Replies Sound Human, How Sellers Customize AI Responses Per Product, Why AI Support Removes Language Barriers (#368)

Wed, 29 Jan 2025 12:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, I am joined by Daniel Boross, Co-Founder and CEO of Fluvi.com. Daniel shares his journey from running an iPhone repair business to building an AI-powered solution that helps Amazon sellers respond to customer inquiries quickly and effectively.

Tune in to learn how automation can save time, improve response quality, and streamline your support process.

Watch this episode on Youtube: https://youtu.be/nPL3TvFhwEI

Topics discussed in this episode:

How a phone repair shop became a thriving Amazon business.
What happened when competitors used fake reviews as weapons.
Why 50+ daily customer support emails needed a better solution.
How Fluvi's AI turns complex support into one-click responses.
What makes AI responses sound personal, not robotic.
How sellers can customize AI responses per product.
Why language barriers don't matter with AI support.
What the credit system looks like for using Fluvi.
How much time sellers save using AI vs manual replies.
What makes Fluvi work for both small and large sellers.

Links & Resources

Website: https://fluvi.com/
LinkedIn: https://www.linkedin.com/company/fluvi-com/
X/Twitter: https://x.com/FluviApp/
YouTube: https://www.youtube.com/@fluvidotcom/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4vf6kj2w

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Shopify Accounting Explained: Minimize Tax Time with Automation — Kevin Reeth | How Traditional Tools Fail E-commerce, Why Automation Improves Finances, How To Catch Up On Bookkeeping, Why Inventory Tracking Is Key, How Schedule C Automation Works (#367)

Mon, 27 Jan 2025 15:00:00 -0500

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---

In this episode, we explore how automation and software can streamline tax management for online sellers.

Kevin Reeth, founder and CEO of SellerLedger, joins host Claus Lauter to discuss modern solutions for e-commerce bookkeeping. With his extensive experience Kevin shares insights on simplifying accounting through automated data integration and tax compliance.

Topics discussed in this episode:

Why traditional accounting fails e-commerce.
What causes duplicate data issues.
How Schedule C automation works.
Why inventory tracking is key.
Why separate personal and business finances.
How to catch up on 2024/2025 bookkeeping.
Why APIs transformed e-commerce bookkeeping.
Why automation future-proofs bookkeeping.

Links & Resources

Website: https://sellerledger.com/
Shopify App Store: https://apps.shopify.com/seller-ledger
Instagram: https://www.instagram.com/sellerledger/
Facebook: https://www.facebook.com/sellerledger
YouTube: https://www.youtube.com/@Sellerledger

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2bheypp8

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)

Wed, 22 Jan 2025 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.

Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance.

Topics discussed in this episode:

Why marketers save 70% of their time with automated optimization.
What makes cross-channel budget sharing more effective than platform silos.
How third-party attribution data drives better optimization than platform metrics.
Why clients see 400-500% ROAS improvement within months.
How account managers can handle twice the clients in less time.
What makes Shirofune's 1-hour onboarding and 2-month trial unique.
Why account complexity matters more than size for results.
What's driving the unstoppable shift to marketing automation.
How staying curious keeps marketers ahead of the curve.

Links & Resources

Website: https://shirofune.us
LinkedIn: https://www.linkedin.com/company/shirofune-usa/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/244r2dnh

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Evolution of Ecommerce Search — Arv Natarajan | Why Conversational AI Simplifies Queries, What Makes A Perfect Search Page, How Visual Search Improves Discovery, Why "Revenue Per Search" Rules, Why Search And Browse Both Matter (#365)

Mon, 20 Jan 2025 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this first episode of our special mini-series on ecommerce search, Arv Natarajan, Director of Product at GroupBy Inc., explores how artificial intelligence is revolutionizing digital customer experiences.

From early keyword matching to today's sophisticated AI-powered solutions, Arv breaks down the transformation of search technology and its critical role in creating personalized shopping journeys.

Topics discussed in this episode:

How early e-commerce search failed due to basic keyword matching.
Why AI understands shopping intent vs just matching words.
How search personalization works without compromising privacy.
Why both search and browse experiences matter equally.
What makes the perfect e-commerce search page layout.
How visual search transforms product discovery.
Why conversational AI revolutionizes complex shopping queries.
What makes unified AI shopping assistants the future.
How search analytics reveal hidden inventory issues.
Why "revenue per search" is the only metric that matters.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Rise of Try Before You Buy — Benjamin Davis | Boosting Conversions With Try-Before-You-Buy, How Try-Before-You-Buy Increases AOV & LTV, Replacing Discounts With Trials, Best Industries For Free Trials, Amazon’s Use Of Try-Before-You-Buy (#364)

Wed, 15 Jan 2025 08:00:00 -0500

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---

In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores.

Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty.

Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy!

Topics discussed in this episode:

Why try-before-you-buy is transforming eCommerce.
How TryNow bridges the gap between online and in-store shopping.
What the try-before-you-buy process looks like for Shopify brands.
How try-before-you-buy impacts conversion rates and customer behavior.
Why higher return rates can still mean more profit.
How try-before-you-buy increases AOV and LTV for brands.
What industries benefit most from try-before-you-buy.
How TryNow replaces discount strategies with free trials.

Links & Resources

Website: https://www.trynow.com/
Shopify App Store: https://apps.shopify.com/trynow
Instagram: https://www.instagram.com/trynow/
X/Twitter: https://twitter.com/TryNowBen

Get access to more free resources by visiting the show notes at
https://t.ly/0Xuuu

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)

Mon, 13 Jan 2025 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025.

They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences.

Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy.

Topics discussed in this episode:

Why gifting is a trillion-dollar market with corporate gifting at $300B+
How the pandemic created an 80% surge in online gifting demand
What modern gifting platforms offer vs traditional marketplace solutions
How brands now process hundreds of gift orders in minutes not weeks
Why Millennials and Gen Z prefer direct brand gifting experiences
What successful gifting brands reveal about scaling gift operations
How event and corporate gifting create new revenue streams
Why manual gifting processes limit growth opportunities
What makes specialty food brands excel in gifting
How brands can cut gift processing from weeks to days

Links & Resources

Website: https://www.zest.co/
LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/
LinkedIn: https://www.linkedin.com/company/zest-co

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdx9zjyx

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How Peer-to-peer Returns Help You Dramatically Reduce Shipping Costs — Manish Chowdhary | How AI Ensures Smooth Product Returns, Why Apparel Brands Win With Fewer Returns, Better Cash Flow For DTC Brands, Why Peer-to-peer Returns Cut Costs By 64% (#362)

Wed, 08 Jan 2025 08:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Manish Chowdhary, Founder and CEO of Cahoot.ai, the world’s first peer-to-peer order fulfillment network.

Manish shares insights on an innovative approach to returns that saves brands money, reduces environmental impact, and improves customer satisfaction. Learn how this groundbreaking solution is reshaping eCommerce logistics and profitability.

Topics discussed in this episode:

Why peer-to-peer returns slash shipping costs by 64%.
How bypassing warehouses accelerates return processing by 4x.
What apparel brands gain with reduced return rates and faster restocking.
Why eco-conscious customers prefer brands with reduced carbon emissions.
How AI verifies product conditions for seamless peer-to-peer returns.
What real-time inventory updates mean for "like new" products.
Why cashback incentives boost buyer and seller satisfaction.
How peer-to-peer returns improve cash flow for DTC brands.
What industries benefit most from this return model beyond apparel.
Why this innovation is a game-changer for profitability in 2025.
How early adopters get special pricing and waived fees ($1M+ GMV)

Links & Resources

Website: https://www.cahoot.ai/
Shopify App Store: https://pages.cahoot.ai/cahoot-peer-to-peer-returns/
LinkedIn: https://www.linkedin.com/in/manish-chowdhary/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/a49pyyn8

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)

Mon, 06 Jan 2025 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

Discover how to make product discovery effortless for your customers and maximize profitability in your store.

On this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter chats with Daniel Gurevitch, Co-founder and CEO of Kimonix, about strategies for collection management, product sorting, and profit-driven merchandising.

With insights drawn from Daniel’s extensive experience in eCommerce consulting, you’ll learn practical tactics to optimize inventory, reduce slow movers, and enhance customer experience using data-driven solutions.

Topics discussed in this episode:

Why focusing only on bestsellers hurts profits - The 80/20 rule pitfall in ecommerce
How to balance bestsellers with slow inventory - Smart merchandising strategies revealed
What 70+ data points tell about product success - Beyond basic sales metrics
How AI manages collections automatically - Balancing new, best, and slow movers
Why traditional bestseller metrics mislead - The marketing spend impact
What true collection analytics reveal - Understanding real product performance
How smart widgets boost recommendations - Mixing personalization with inventory
Why inventory health matters - Using data to make promotion decisions
How Shopify Plus stores optimize collections - Implementation for 150+ product catalogs

Links & Resources

Website: https://www.kimonix.com/
Shopify App Store: https://apps.shopify.com/kimonix
LinkedIn: https://www.linkedin.com/company/kimonix/
LinkedIn: https://www.linkedin.com/in/daniel-gurevitch/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/rfcy2tnx

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)

Thu, 02 Jan 2025 06:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.

She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers.

Topics discussed in this episode:

Why understanding your product's unique selling point is crucial for marketing success
How PPC campaigns can reveal unexpected use cases and target audiences
What Amazon's AI (Rufus) can tell you about your product listing gaps
Why sellers should give their product launch at least 90-120 days before declaring failure
How rebranding and repositioning can dramatically improve product performance
What metrics to analyze when a product launch isn't working
Why comprehensive market research precedes successful product launches
How agencies like PPC Farm help sellers diagnose and fix marketing challenges
What Amazon's changing landscape means for new and existing sellers
Why omnichannel presence is more important than ever for e-commerce brands

Links & Resources

Website: https://www.ppcfarm.com/
LinkedIn: https://www.linkedin.com/in/carly-mcmillen/
Instagram: https://www.instagram.com/theppcfarm/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3yxvudf8

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Behind the Scenes: An Update on the Ecommerce Coffee Break Podcast — Claus Lauter

Wed, 18 Dec 2024 10:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---
In this episode of the Ecommerce Coffee Break, join host and producer Claus Lauter for a year-end update! In this episode, Claus reflects on the highlights of 2024 and shares exciting news and plans for what's to come in 2025.

Topics discussed in this episode:

2024 Podcast Recap: 110 episodes exploring e-commerce, digital marketing, AI, and entrepreneurship.
Audience Growth: Over 250,000 listens in 2024.
Newsletter: Free weekly e-commerce news summary with 7,000+ subscribers.
Premium Content: "Merchant Hub" offers daily news, community forum, and conversion optimization course.
Sponsors: Carefully selected advertisers aligned with audience interests.
Nomadic Lifestyle: Recently returned to Buenos Aires after 7-month travels, open to future adventures.
2025 Preview: New episodes resuming shortly after New Year's, with listener feedback welcome.

Links & Resources

Website: https://ecommercecoffeebreak.com/
Newsletter: https://ecommercecoffeebreak.com/ecommerce-podcast-newsletter/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/EcomCoffeeBreak

Get access to more free resources by visiting the show notes at
https://tinyurl.com/5mcfswab

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How to Avoid Costly Amazon Suspensions: Insider Tips for Sellers — Or Shamosh | What To Do First When Suspended, How To Audit Amazon Listings For Compliance, Why Keywords Can Trigger Account Bans, How ChatGPT Helps Prevent Amazon Account Suspension (#359)

Mon, 16 Dec 2024 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

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Discover expert strategies to prevent Amazon account suspensions with Or Shamosh, founder of AmazonSellersAppeal.com.

In this episode, Or shares actionable tips for auditing listings, avoiding keyword pitfalls, and staying compliant with Amazon’s policies. Learn how tools like ChatGPT can help safeguard your account and what steps to take if you're ever suspended.

Whether you're a new seller or a seasoned merchant, this episode offers invaluable advice to keep your business running smoothly.

Topics discussed in this episode:

Why sellers get suspended: Uncover hidden risks in Amazon listings
How keywords trigger account suspensions: Avoid dangerous product descriptions
What Amazon really considers a "product": Legal definitions that surprise sellers
Why ChatGPT can prevent suspension: Free risk assessment strategy
How regulatory agencies define your products: Unexpected legal classifications
What to do when suspended: First critical steps for account recovery
Why multiple appeals are normal: Navigating Amazon's suspension process
How to conduct weekly listing audits: Simple compliance checks
What products need extra caution: High-risk categories exposed
Why understanding Amazon's algorithm matters: Insider scanning secrets

Links & Resources

Website: https://amazonsellersappeal.com/
LinkedIn: https://www.linkedin.com/in/or-shamosh/
Facebook: https://www.facebook.com/OrShamosh/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2yvvpvus

______________________________________________________

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Why Selling on Multiple Marketplaces is Your Secret to Growth - Chris Timmer | Why selling on multiple marketplaces drives growth, How a unified platform solves inventory issues, What hurdles sellers face when expanding channels? (#358)

Wed, 11 Dec 2024 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

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In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter sits down with Chris Timmer, CEO of Linnworks, to unravel the complexities of multi-channel selling.

Discover how modern e-commerce businesses can overcome operational challenges by leveraging unified platforms that streamline inventory management, marketplace listings, and order processing.

Chris shares insights into how technology can help sellers expand across multiple channels, reduce errors, and create seamless customer experiences in today's competitive online marketplace.

Topics discussed in this episode:

Why selling on multiple marketplaces is crucial for e-commerce growth
How a unified e-commerce platform solves inventory management challenges
What operational hurdles do online sellers face when expanding channels
Why AI and forecasting can transform inventory strategies
What surprising strategy are online brands using to boost digital sales
Why successful merchants sell on more than five channels
How marketplace pricing and integration impact business performance
What makes a smooth e-commerce platform implementation
Why customer-centric technology solutions matter in competitive markets

Links & Resources

Website: https://www.linnworks.com/
Shopify App Store: https://apps.shopify.com/linnworks
LinkedIn: https://www.linkedin.com/in/chris-timmer-019996/
Instagram: https://www.instagram.com/linnworksglobal
X/Twitter: https://x.com/Linnworksglobal

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3fxsx8cc

3f8b2d6ddf53875e7098a870ceeccc7ddc105829

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Boost Revenue with Smart Pricing AI: Ecommerce Negotiation Strategies - Viacheslav (Slava) Sabirov | Why AI-Powered Negotiation Transforms Pricing Strategies, What Makes Personalized Negotiation a Game-Changer, Why Seasonal Sales Models Are Obsolete (357)

Mon, 09 Dec 2024 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In today's Ecommerce Coffee Break podcast, join Slava Sabirov, CEO of batna.pro, to explore a groundbreaking approach to retail pricing.

Discover how AI-powered negotiation systems are transforming e-commerce by enabling personalized deals for individual customers.

He shares insights from his extensive background in pricing strategy, including successful implementations in fashion and mattress retail that have dramatically increased average order values and reduced overstock.

Topics discussed in this episode:

Why AI-powered negotiation transforms e-commerce pricing strategies
How dynamic pricing can increase average order value by up to 40%
What makes personalized price negotiation a game-changer for retailers
Why traditional seasonal sales models are becoming obsolete
How AI helps retailers solve inventory overstock challenges
What drives customer loyalty through intelligent pricing interactions
Why conversion rates improve when customers can negotiate prices
How different industries can benefit from smart pricing technologies
What makes Shopify integration simple for e-commerce businesses
Why upselling becomes more effective with AI-driven negotiation systems

Links & Resources

Website: https://batna.pro/
Shopify App Store: https://apps.shopify.com/batna
Check out the BATNA.pro Affiliate Program: https://tinyurl.com/batnapro
LinkedIn: https://www.linkedin.com/in/sabirov/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4artakwz

______________________________________________________

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How To Scale Ads Faster With Sales Attribution — Andrey Kholkin | Why Traditional Pixels Fail, How Real-time Attribution Transforms Ads, Why Accurate Data Matters, How AI Reduces Ad Spend, How To Track Sales, Why Organic Traffic Tracking Matters (#356)

Wed, 04 Dec 2024 07:00:00 -0500

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In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution.

Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.

With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI.

Topics discussed in this episode:

Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data.
How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data.
Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads.
How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data.
Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights.
How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes.
What Conversion Goals Can You Track: Focus on purchase and lead tracking.
Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources.

Links & Resources

Website: https://www.weberlo.com
Shopify App Store: https://apps.shopify.com/weberlo
LinkedIn: https://www.linkedin.com/company/weberlo/

Get access to more free resources by visiting the show notes at
https://t.ly/qGKT5

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to Build and Scale a DTC Brand to a 9-Figure Exit — Kyle Hency | How to Grow a Business With Friends, Why Focusing on Your Strengths Leads to E-commerce Success, Why Inventory Management is Crucial, How AI Revolutionizes Inventory Management (#355)

Mon, 02 Dec 2024 06:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder.

Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants.

Topics discussed in this episode:

Why inventory management can make or break your e-commerce business
What happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems
How to build a successful business with friends & maintaining relationships while growing a company
Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand
How AI will transform inventory and operational management for online sellers
Why focusing on your core competency is the key to e-commerce success
How to prepare your e-commerce brand for holiday sales

Links & Resources

GoodDay Software: https://www.gooddaysoftware.com/
Chubbies: https://www.chubbiesshorts.com/
Loop Returns: https://www.loopreturns.com/
X/Twitter: https://x.com/khency6
LinkedIn: https://www.linkedin.com/in/khency/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2atrm5cx

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How To Use AI For Your Next Email Campaign — Daniel Budai | How To Craft A Top Email Strategy, Why AI Transforms Email Marketing, What Makes Emails Convert, Why Personalization Is Your Secret Weapon, How To Avoiding List Management Mistakes (#354)

Wed, 27 Nov 2024 07:00:00 -0500

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode of the Ecommerce Coffee Break podcast, we dive into how AI can supercharge your next email campaign.

Daniel Budai, Founder at thebudaimedia.com, shares expert insights on using AI for better email marketing and retention strategies. He explains the role of AI in creative content, segmentation, and data analysis, offering actionable tips for e-commerce businesses looking to boost their email performance.

Topics discussed in this episode:

Why AI is revolutionizing email marketing: creative and data-driven strategies
What makes effective email segmentation: avoiding list management mistakes
How to build a winning email marketing strategy: Daniel Budai's "10 commandments"
What defines the perfect e-commerce client: identifying ideal customers
Why personalization is your secret weapon: using AI for targeted emails
What makes emails convert: balancing content and sales

Links & Resources

Website: https://www.thebudaimedia.com/
LinkedIn: https://www.linkedin.com/in/budaidaney/
X/Twitter: https://x.com/thedanielbudai
Instagram: https://www.instagram.com/the.daniel.budai/

Get access to more free resources by visiting the show notes at
https://t.ly/th15t

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How To Turn Abandoned Carts Into Sales — Menachem Shechter | Why 40% Cart Abandonment is a Problem, Why Unanswered Questions Lead to Abandonment, Why WhatsApp Beats Email for Cart Recovery, Why AI Ensures 24/7 Cart Recovery (#353)

Mon, 25 Nov 2024 08:00:00 -0500

In this episode, we tackle a common problem for online stores: shoppers who leave items in their cart without buying.

Our guest Menachem Shechter, CEO of Benzakais Growth Agency, shares how using WhatsApp instead of emails helps stores recover more abandoned carts and close more sales.

Topics discussed in this episode:

Why cart abandonment remains a 40% problem for e-commerce
How shopping psychology affects email recovery campaigns
Why WhatsApp outperforms email for cart recovery
What makes real-time messaging crucial for closing sales
How unanswered questions lead to abandoned purchases
Why AI-powered responses provide 24/7 cart recovery
How WhatsApp recovery succeeds in global markets
Why traditional CRO may be less effective than cart recovery
What makes WhatsApp the preferred channel for customer engagement

Links & Resources

Website: https://cartkeeper.co/
Shopify App Store: https://apps.shopify.com/sp-recovery-monkey

Get access to more free resources by visiting the show notes at
https://t.ly/8BA_v

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)

Mon, 18 Nov 2024 07:00:00 -0500

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.

Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.

Topics discussed in this episode:

Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
What specific data points Meta wants from advertisers for optimal campaign performance
How server-side tracking solves modern data collection challenges for Shopify stores
What custom conversion tracking strategies boost performance for different product lines
Why separating purchase events matters more than parameter optimization in Meta
How offline conversions and retail store data can enhance Meta advertising performance
What AI-powered creative testing capabilities are coming to Meta's platform in 2025

Links & Resources

Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar

Get access to more free resources by visiting the show notes at
https://t.ly/wTibu

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to use AI Assistants to Drive More Conversions on Shopify — Saumil Trivedi | How AI Improves the 4 Stages of the Shopping Journey, Why Customers Skip Reading Product Pages, How AI Reduced Support Tickets by 20% (#350)

Wed, 13 Nov 2024 08:00:00 -0500

In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales.

Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai.

Topics discussed in this episode:

What AI Assistants really do beyond basic chatbots
How the 4 phases of customer shopping journey work with AI
Why instant AI answers boost purchase confidence
What questions shoppers ask in different product categories
How AI handles multiple languages without setup
Why customers skip reading product pages today
How AI cut support tickets by 20% - real case study
What store sizes benefit most from AI assistance
Why setup takes minutes on any Shopify theme
How to test AI support free for 30 requests monthly

Links & Resources

Website: https://www.asklo.ai/
Shopify App Store: https://apps.shopify.com/asklo
LinkedIn: https://www.linkedin.com/in/saumil-trivedi/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4473bcm5

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How AI Is Killing the 'Art' of Amazon Ads and Turning it Into a Science — Julian Timings | Common Amazon Seller Ad Mistakes, Why AI Ads Give Sellers an Edge, How Sellers Balance Automation with Control, Future AI Advances in Amazon Ads (#349)

Tue, 12 Nov 2024 05:00:00 -0500

In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science.

Our guest, Julian Timings, co-founder and CTO of Autron.ai, shares insights on how machine learning is automating ad management, freeing up sellers’ time, and maximizing campaign efficiency.

With years of experience in e-commerce and AI, Julian explains how Autron optimizes ad budgets, adapts to Amazon's changing marketplace, and helps sellers avoid common mistakes—all while allowing control over ad strategy.

Topics discussed in this episode:

Why is AI transforming Amazon ads from an art into a science
What common mistakes do Amazon sellers make in their ad strategy, and how can AI fix them
Why does AI-driven ad management give sellers a competitive edge on Amazon
How does AI handle Amazon's constant changes in ad rules and features
How can Amazon sellers balance automation with control over their ad strategies
What future advancements in AI and Amazon ads can sellers expect

Links & Resources

Website: https://autron.ai/
LinkedIn: https://www.linkedin.com/company/autron/
Facebook: https://www.facebook.com/autronio

Get access to more free resources by visiting the show notes at
https://t.ly/pe9US

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Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking and Metrics, How to Diagnose Ad vs. Site Issues

Wed, 06 Nov 2024 07:00:00 -0500

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.

Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.

Topics discussed in this episode:

Why Facebook Ads are harder in 2025 and their role as brand amplifiers
How to set up Facebook pixel tracking and define target metrics
What customer research reveals for better ad messaging success
How to structure ad accounts with optimal ad sets for testing
Why Facebook's AI tools create problems for advertisers
How to diagnose performance issues between ads vs website
What budget strategies work for scaling Facebook ads
Why influencer page whitelisting outperforms brand pages

Links & Resources

Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin

Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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5 Sales Tax Mistakes That Could Ruin Your Business — Rohit Bhadange | Top 3 Sales Tax Issues for Ecommerce, US Sales Tax Tips for International Sellers, Why Wrong Tax Rates Reduce Conversions 20-30%, Sales Tax Basics You Need to Know Before Selling (#347)

Tue, 05 Nov 2024 07:00:00 -0500

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses.

Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly.

Rohit also highlights key challenges eCommerce and omnichannel brands face as they scale and the technology that helps them navigate these obstacles.

Topics discussed in this episode:

What are the 3 biggest sales tax problems for growing ecommerce businesses
How international sellers can navigate the complex US sales tax system
Why marketplace sales count towards tax thresholds in many states
How improper sales tax collection led to one company owing $4 million in back taxes
Why charging incorrect sales tax rates can reduce conversion rates
What ecommerce founders must know about sales tax before selling their business

Links & Resources

Website: https://zamp.com/
LinkedIn: https://www.linkedin.com/in/rohitbhadange/
X/Twitter: https://x.com/salestaxceo

Get access to more free resources by visiting the show notes at
https://t.ly/aHa-Y

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How To Remove Negative Reviews On Amazon [The Right Way] — Danan Coleman | How to Handle Amazon Reviews Safely, What Signals Fake Reviews on Amazon, How Competitors Post Reviews to Hurt Ranks, Why Instant Refunds Protect Ratings (#346)

Sun, 27 Oct 2024 21:00:00 -0400

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.

Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines.

Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies.

Topics discussed in this episode:

Why one negative review equals ten positive ones on Amazon
How a 1 star rating drop can slash sales by 50%
Why having some negative reviews builds trust
What Amazon allows and forbids in product reviews
How competitors use review bombing to hurt rankings
What percentage of negative reviews can be removed legally
Why supplement sellers face more review fraud
What signals fake review patterns on Amazon
Why instant refunds can save your product rating
How to handle reviews without risking suspension

Links & Resources

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/in/danancoleman
YouTube: https://youtube.com/c/DananColeman
Instagram: https://www.instagram.com/adventurewithdanan

Get access to more free resources by visiting the show notes at
https://t.ly/gJn87

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The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

Mon, 21 Oct 2024 00:00:00 -0400

In this episode, we dive into the rapidly evolving influencer and creator economy.

Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.

Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.

Topics discussed in this episode:

Why micro-influencers are replacing celebrities in brand partnerships
How to align incentives for effective influencer partnerships
What metrics matter beyond follower count for influencer selection
Why long-term influencer deals lead to better results
Why education is crucial in evolving influencer marketing
How brands can start with influencer marketing immediately

Links & Resources

Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/

Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2

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Never Run Out of Stock Again: The AI Secret of Successful Ecommerce — Fabricio Miranda | How AI Boosts Inventory Planning Accuracy, Why Inventory Management drives E-commerce Success, What Ecommerce Brands should do to improve Inventory (#344)

Tue, 15 Oct 2024 02:00:00 -0400

In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management.

Our guest is Fabricio Miranda, founder and CEO of Flieber.com, an advanced inventory planning platform for modern commerce.

Fabricio shares insights on why traditional methods like Excel fall short, how Flieber's AI-driven solutions are helping brands streamline inventory processes, and how businesses can improve their forecasting and stay competitive.

Tune in to learn how you can avoid costly inventory mistakes and drive growth.

Topics discussed in this episode:

Why inventory management is the most critical part of e-commerce success
How traditional inventory planning tools fall short in the modern omnichannel retail landscape
What makes Excel spreadsheets inadequate for complex inventory forecasting and management
How AI and machine learning algorithms are revolutionizing inventory planning accuracy
Why data visibility is crucial for effective inventory management and business insights
What steps brands should take to improve their inventory management processes
Why data contextualization is essential for leveraging AI in inventory management
How proper inventory management can significantly reduce losses from stockouts and overstocks

Links & Resources

Website: https://flieber.com
Shopify App Store: https://apps.shopify.com/flieber-lite
LinkedIn: https://www.linkedin.com/in/fabriciomiranda/
Instagram: https://www.instagram.com/flieberinc/
X/Twitter: https://x.com/fabfcmiranda

Get access to more free resources by visiting the show notes at
https://t.ly/RtRkC

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Exciting Updates & Fresh Features: What's New on the Ecommerce Coffee Break

Tue, 08 Oct 2024 06:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy.

Claus also introduces a new daily YouTube segment, "eCom Minute," to keep listeners updated on the latest eCommerce news. Tune in to stay ahead in the ever-evolving eCommerce landscape! Join the YouTube Ecom Minute channel here: https://www.youtube.com/@EcomMinute

Topics discussed in this episode:

Upcoming Topics: Future episodes will cover AI's role in simplifying e-commerce challenges, strategies for addressing negative Amazon reviews, and insights into the influencer creator economy.
New Initiatives: A daily update called the "eComm Minute" will be launched on YouTube, providing quick updates on e-commerce and marketing news. Listeners are encouraged to subscribe for notifications once it starts.
Newsletter Promotion: The podcast promotes a free weekly newsletter that curates essential e-commerce insights from over 50 sources, aimed at saving time and enhancing knowledge for Shopify merchants.
Guest Opportunities: The podcast is seeking new guests from the e-commerce sector to share their expertise, offering them exposure to a significant audience of listeners and subscribers.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Ecom Minute: https://www.youtube.com/@EcomMinute
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://t.ly/skMGI

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How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, How Proper Sizing Lowers Returns (#342)

Tue, 01 Oct 2024 02:00:00 -0400

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales.

Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma.

With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology.

Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike.

Topics discussed in this episode:

Why sizing is a major challenge in fashion e-commerce
What role product photography plays in size understanding
Why returns are a sustainability concern in fashion
How size recommendations can boost customer satisfaction
Why having sizing advice is crucial for holiday sales
How proper sizing can significantly reduce return rates

Links & Resources

Website: https://www.easysize.me/lp/shopify-lp
Shopify App Store: https://apps.shopify.com/fit-quiz
LinkedIn: https://www.linkedin.com/company/easysize/
X/Twitter: https://x.com/easysize
Instagram: https://www.instagram.com/easysize/

Get access to more free resources by visiting the show notes at
https://t.ly/q4kig

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Thriving in the AI Era: A Guide to Future-Proofing Your Career — Michael Walker | Why AI Gives Professionals a Competitive Edge, How AI Drives Creativity and Innovation, AI Examples Improving Ecommerce Productivity, Why You Need AI Agents (#341)

Mon, 23 Sep 2024 04:00:00 -0400

In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape.

Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com.

He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve into strategies that empower professionals to thrive in an AI-driven environment.

Topics discussed in this episode:

Why AI is changing organizations by streamlining efficiency and increasing revenue
How AI frees up individuals to be more creative and innovative
What valuable skills are needed in an AI-driven world, including problem-solving
How AI assistants can tackle complex business problems as a unified system
Why learning AI assistant building is crucial for professionals in 2025
What examples show AI agents improving productivity in ecommerce
What the process looks like for implementing AI agents in business
How embracing AI helps professionals harness its power advantageously

Links & Resources

Website: https://smythos.com/
LinkedIn: https://www.linkedin.com/in/michaelwalkerii/
LinkedIn: https://www.linkedin.com/company/smythos/

Get access to more free resources by visiting the show notes at
https://t.ly/lqUkW

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prioritize Operations Over Marketing, Common Operational Mistakes eCommerce Businesses Make as They Scale, How AI is Revolutionizing eCommerce Operations (#340)

Mon, 16 Sep 2024 05:00:00 -0400

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing.

Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com.

Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming order operations for online merchants.

Tune in to learn how to optimize your backend processes and keep your eCommerce business running smoothly.

Topics discussed in this episode:

Why brands prioritize operations over marketing in ecommerce
How operational complexity increases with multi-channel selling
What common operational mistakes ecommerce businesses make as they scale
How AI is revolutionizing e-commerce operations and enhancing efficiency
Why connecting disparate systems is crucial for streamlining e-commerce operations
What types of clients benefit most from operational optimization solutions
Why order-based pricing aligns with customer success in ecommerce operations
How AI is changing consumer buying behavior and brand creation in ecommerce
Why operations remain critical despite AI advancements in ecommerce

Links & Resources

Website: https://pipe17.com/
LinkedIn: https://linkedin.com/company/pipe17
X/Twitter: https://twitter.com/pipe17inc
Tik Tok: https://www.tiktok.com/@pipe17official

Get access to more free resources by visiting the show notes at
https://t.ly/BHc7a

Recommended Next Episode

#339: The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan → https://ecommercecoffeebreak.com/shopify-ai-search-discovery/

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The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain from Advanced Search (#339)

Mon, 09 Sep 2024 21:00:00 -0400

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function.

Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates.

We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with smarter search tools!

Topics discussed in this episode:

Why improving search quality is crucial for ecommerce success
How product data quality impacts search performance
What advanced search capabilities like natural language processing can offer
Why analytics and understanding user search behavior is important
How to balance AI-powered search with human curation and merchandising
What types of ecommerce businesses benefit most from advanced search
How the search solution integrates with custom ecommerce themes
What the future of AI-powered ecommerce search and product discovery might look like

______________________________________________________

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How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | Why Conversion Optimization Matters for Ecommerce, The Four Key CRO Principles, Why Simplifying Content Boosts Conversions, How to Improve UX (#338)

Thu, 05 Sep 2024 00:00:00 -0400

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.

Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/

Topics discussed in this episode:

Why conversion rate optimization is crucial for ecommerce businesses
What cognitive load is and how simplifying your content can boost understanding and conversions
How doubling conversion rates can potentially quadruple your business without additional marketing costs
What the four key principles of conversion rate optimization are and their importance
How minimizing visual load can improve user experience and conversions
Why reducing motor load is essential for easier navigation and increased sales
How decreasing memory load can prevent users from getting lost on your website
Why providing the right information at the right moment is critical for conversions

Links & Resources

Website: https://ecommercecoffeebreak.com
Download: https://ecommercecoffeebreak.com/conversion-optimization-handbook/
LinkedIn: https://www.linkedin.com/in/clauslauter/

Get access to more free resources by visiting the show notes at
https://t.ly/RaAgq

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimize Category Pages with Keywords (#337)

Tue, 03 Sep 2024 20:00:00 -0400

In this podcast episode, we explore how to drive organic traffic in an AI-driven world.

Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs.

Mike dives into the essentials of SEO, offering practical tips and insights on optimizing your store for better organic reach. Discover how to leverage AI and SEO to boost your traffic and grow your online business.

Topics discussed in this episode:

How AI has impacted SEO and the need to focus on fundamental best practices
Optimizing category pages with targeted keywords and informative content to drive organic traffic
Strategies for product page optimization, including using primary keywords in titles
Taking a long-term, compounding approach to SEO rather than expecting instant results
Why perfection isn't required, but pages should aim to be the best for the target keyword
How focused SEO work can lead to significant improvements even for stores starting from scratch

Links & Resources

Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-seo

Get access to more free resources by visiting the show notes at
https://t.ly/hxO8l

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

Wed, 28 Aug 2024 04:00:00 -0400

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies.

Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement.

Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business.

Topics discussed in this episode:

Why mobile responsiveness is crucial for email marketing success in DTC brands
How to structure emails for optimal readability on mobile devices
What common mistakes DTC brands make with their email marketing strategies
How to create clear and effective call-to-actions (CTAs) in marketing emails
Why the frequency of email sends should increase as your business grows
What optimal email sending frequencies are for different business revenue levels
How to effectively use pop-ups to build your email list without annoying customers

Links & Resources

Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil

Get access to more free resources by visiting the show notes at
https://t.ly/T4rjK

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start with Email Automation, What Information to Collect When Building an Email List, What KPI's Measure Email Success, How A/B Testing Improves Emails (#335)

Tue, 27 Aug 2024 04:00:00 -0400

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk

Topics discussed in this episode:

How to get started with email marketing automation for ecommerce beginners
Why email marketing should be a higher priority in your overall marketing mix
What information to collect when building your email list and why simplicity matters
How integrating design tools like Canva with email platforms can streamline your workflow
Why personalization is crucial in email marketing and how to achieve it effectively
How AI is shaping the future of marketing automation and email campaigns

Links & Resources

Website: https://www.yellowtuxedo.co.uk/
Website MailerLite: https://www.mailerlite.com/a/coffeebreakpodcastYT
LinkedIn: https://www.linkedin.com/company/yellowtuxedo/
Instagram: https://www.instagram.com/yellowtuxedo/
YouTube: https://www.youtube.com/@YellowTuxedo/

Get access to more free resources by visiting the show notes at
https://t.ly/KuBMX

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses into Your List, How to Prevent Duplicate Emails (#334)

Wed, 21 Aug 2024 00:00:00 -0400

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a successful holiday sales season.

Topics discussed in this episode:

How intelligent tracking prevention cut email tracking from 2 years to 7 days
What’s the ideal timeframe to start Black Friday email campaigns
Why a personal brand via content marketing is crucial for SaaS growth
How to warm up new email subscribers before Black Friday
How Dr. Squatch generated $1 million in revenue using retention.com's services before Black Friday
Why broad targeting ads might be more effective than hyper-niche targeting
How to safely integrate new email addresses into existing email lists
What retention.com does to avoid duplicating email addresses in your list

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Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, How to Fix Weak Google Ads Accounts (#333)

Mon, 19 Aug 2024 07:00:00 -0400

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.

Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success.

Topics discussed in this episode:

Why Google Ads outperforms Facebook for ecommerce consistency
How the TPS (Testing, Profitability, Scaling) approach works across industries
What misconceptions limit Google Ads scalability
How to audit and restructure struggling Google Ads accounts
Why patience is key in Google Ads strategy
What pricing options exist for Google Ads management
Why consistent optimization schedules matter for Google Ads

Links & Resources

Website: https://yorumarketing.com/
LinkedIn: https://www.linkedin.com/in/shri-kanase/
TikTok: http://tiktok.com/@shri.kanase
X/Twitter: https://x.com/EcomShri
YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g

Get access to more free resources by visiting the show notes at
https://t.ly/sySxj

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamine Kick", What are Entry Points for Upselling (#332)

Wed, 14 Aug 2024 03:00:00 -0400

In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort.

Topics discussed in this episode:

Why cross-selling and upselling boost AOV in a high acquisition cost environment
How personalization and relevance improve upsell and cross-sell success
What entry points exist for upselling: in-cart, checkout, post-purchase
Why post-purchase offers work due to the "dopamine kick"
What "network offers" are and how they display third-party offers
What revenue potential exists for merchants using network offers

Links & Resources

Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra

Get access to more free resources by visiting the show notes at
https://t.ly/VFUA-

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How BattlBox Cracked the Short-Form Video Secret for Sales Success — John Roman | Making Short-form Videos for TikTok, Ig, YouTube, AI Tools for Content Creation and Editing, Why a Human Face Sells More Products, Why Diversifying Content is Crucial (#331)

Mon, 12 Aug 2024 07:00:00 -0400

In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. Learn about their content creation strategy, the importance of authentic branding, and insights on the future of content marketing in e-commerce.

Topics discussed in this episode:

Why short form video content became crucial for ecommerce brands
What AI tools can be used for content creation and editing
Why having a human face for the brand is important, as it potentially sells more products
How consistent testing and learning is essential for success on platforms like TikTok
Why diversifying content types (video, blog posts, articles) remains important for marketing
How to overcome "paralysis by analysis" as it's crucial for creating and publishing content
Why unpolished, genuine content often performs better than highly produced videos

Links & Resources

Website: https://www.battlbox.com/
Website: https://onlinequeso.com/
LinkedIn: https://www.linkedin.com/in/john-roman/
X/Twitter: https://twitter.com/JohnMRoman

Get access to more free resources by visiting the show notes at
https://t.ly/z456a

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

Wed, 07 Aug 2024 01:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing.

A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online.

We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com.

Topics discussed in this episode:

Why the Shopify marketing ecosystem has evolved towards consolidated platforms
How the selection process for Shopify apps has become more critical
What factors influence the choice of tech stack for different-sized businesses
How usage-based pricing models benefit both small and large merchants
Why reducing the number of apps can improve a store's performance
What key areas are examined in a Shopify store audit
How retention strategies are implemented across multiple channels
Why direct mail is making a comeback in e-commerce marketing
How drinks.com solves the complexities of selling alcohol online
What opportunities exist for non-alcohol merchants to add alcohol sales

Links & Resources

Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon

Get access to more free resources by visiting the show notes at
https://t.ly/_yeGc

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

Mon, 05 Aug 2024 07:00:00 -0400

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth.

Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.

Topics discussed in this episode:

Why has the marketing analytics landscape evolved so rapidly in recent years
How do companies navigate data complexity with privacy concerns
What are the biggest mistakes companies make with marketing data, and how to avoid them
Why is it crucial to prioritize the right data sources for eCommerce growth
What challenges businesses face with attribution, and how can they optimize marketing spend
How smaller eCommerce businesses use marketing analytics to compete with larger companies
Why first-party data's increasingly important, and how should businesses prepare
What strategies help businesses implement data-driven marketing campaigns

Links & Resources

Website: https://supermetrics.com/
Shopify App Store: https://supermetrics.com/connectors/shopify
LinkedIn: https://www.linkedin.com/company/supermetrics/
X/Twitter: https://x.com/Supermetrics

Get access to more free resources by visiting the show notes at
https://t.ly/hUTQ8

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Where Do Top-performing Shopify Merchants Optimize?- Darin Archer | Why Site Speed is Crucial for Ecommerce Success, What Common Issues Slow Down Ecommerce Sites, What Strategies Boost Shopify Store Speed (#328)

Wed, 31 Jul 2024 04:00:00 -0400

In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Discover actionable strategies to enhance your Shopify store's performance and drive revenue growth.

Topics discussed in this episode:

Why site speed optimization is crucial for ecommerce success
How slow loading times impact customer experience and sales
What common issues slow down ecommerce sites and how to identify them
How to measure and track the performance improvements of your Shopify store
What specific strategies can be implemented to boost Shopify store speed
Why faster loading times lead to higher conversion rates and revenue growth

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Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales, How A/B Testing Improves UX (#327)

Tue, 30 Jul 2024 04:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.

Topics discussed in this episode:

Why conversion rate optimization is crucial for ecommerce businesses
How understanding customer behavior can improve conversions
Why watching user replays and heatmaps reveals customer behavior
How pop-ups boost ecommerce conversions and engagement
What role website speed plays in conversion rates
How to effectively use data analytics to boost store performance

Links & Resources

Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/

Get access to more free resources by visiting the show notes at
https://t.ly/Covcl

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Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing Pages Vs. Product Pages (#326)

Mon, 29 Jul 2024 06:00:00 -0400

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.

Topics discussed in this episode:

Why conversion rate optimization has become increasingly important in ecommerce
How technological changes and increased competition are making CRO more complex
What steps are involved in creating a user-centered website or landing page
How product detail pages can be optimized to convert as well as landing pages
Why telling a consistent brand story across multiple touchpoints is crucial for conversion
Why even small improvements in conversion rates can lead to significant revenue increases

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Ecommerce Summer School: Loyalty Programs a WASTE? Not if You Do THIS! — Hemant Purswani | Why Loyalty Programs Matter Now, How to Promote Your Loyalty Program, Dynamic Points Redemption: A Game-changer, VIP Tiers: Boosting Customer Engagement (#325)

Wed, 24 Jul 2024 06:00:00 -0400

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com.

Topics discussed in this episode:

Why loyalty programs are crucial for customer retention in times of economic uncertainty
How integrating loyalty with subscription and membership programs creates a seamless customer experience
Why dynamic point redemption is a game-changer for loyalty programs, allowing customers to use points more flexibly
How loyalty programs can be effectively used across various industries, from cosmetics to hardware tools
What strategies merchants can use to promote their loyalty programs, including email campaigns and social media sharing

Links & Resources

Website: https://appstle.com/
Shopify App Store: https://apps.shopify.com/partners/appstle
LinkedIn: https://www.linkedin.com/company/appstle/
Twitter: https://twitter.com/appstleinc

Get access to more free resources by visiting the show notes at
https://t.ly/Wqans

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What Incentives Work Best (#324)

Tue, 23 Jul 2024 04:00:00 -0400

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com.

Topics discussed in this episode:

How to get started with a loyalty program: Begin with small, simple rewards and gradually expand based on performance.
Why loyalty programs are more than just giving points: They're about building ongoing connections and customer communities.
Why personalization is crucial in loyalty programs: It allows for tailored experiences and more relevant communications.
How to determine the right frequency for loyalty program communications: Base it on your product's purchase cycle and customer lifecycle.
Why loyalty programs should be actively managed: Set-and-forget approaches often fail to deliver value.
How to align loyalty rewards with brand values: Offering donations or sustainability-focused rewards can strengthen emotional connections.

Links & Resources

Website: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break
Shopify App Store: https://apps.shopify.com/loyaltylion
LinkedIn: https://www.linkedin.com/company/loyaltylion/
X/Twitter: https://twitter.com/loyaltylionhq

Get access to more free resources by visiting the show notes at
t.ly/1zTeK

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Ecommerce Summer School: 5 Loyalty Program HACKS to Boost Sales FOREVER! — Dastan Chikeev | Why Merchants make Loyalty Program Mistakes, Common Loyalty Program Pitfalls, Why Creativity sets Loyalty Programs Apart, How Email Marketing Boosts Loyalty (#323)

Mon, 22 Jul 2024 04:00:00 -0400

In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io.

Topics discussed in this episode:

What factors contribute to a successful loyalty program, including analytics, customization, and active communication
How micro-engagements like social media interactions can be rewarded to boost customer loyalty
Why the value of loyalty points is a critical consideration for program success
How email notifications play a vital role in maintaining customer engagement within loyalty programs
Why accumulating hundreds of customer reviews is essential for building trust and credibility
How tiered loyalty programs and creative rewards can differentiate a brand's offering
What common mistakes merchants make when implementing loyalty programs
Why loyalty programs are crucial for e-commerce success in an era of rising customer acquisition costs

Links & Resources

Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/in/dastan-chikeev/

Get access to more free resources by visiting the show notes at
https://t.ly/QXT_y

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback, Why Join a Private Community

Wed, 17 Jul 2024 06:00:00 -0400

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challenges faced by countless 9-to-5ers, side hustlers, and solopreneurs who yearn for ecommerce success.

Claus Lauter will share his hard-won insights into why so many stumble and how to avoid those pitfalls. Discover the secret weapon that can transform your online venture into a six-figure empire – Founder's Sidekick.

Topics discussed in this episode:

What "Founder's Sidekick" is and how it provides affordable, flexible coaching for entrepreneurs
How the "Founder's Sidekick" program is structured and what pricing options are available
What new developments are happening with the Ecommerce Coffee Break Podcast, including new sponsors and upcoming topics
What the new Thursday newsletter offers, including curated news from about 50 different ecommerce sources
What upcoming content listeners can expect, including exciting guests and summer masterclasses

Links & Resources

Website: https://founders-sidekick.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/clauslauter

Get access to more free resources by visiting the show notes at
t.ly/yqkPs

In this episode we talk about: Founders Sidekick, Business Growth, Entrepreneur Advice, eCommerce Strategies, Marketing Tips, Business Coaching, Overcome Challenges, Expert Advice, Online Business, Tailored Strategies, eCommerce Trends, Private Community, Conversion Optimization, Sales Growth, Customized Feedback, Video Coaching, Business Guidance, Entrepreneur Support, Work Less Profit More, Claus Lauter

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How To Unlock 8-figure Growth: 4 Crucial KPI's Revealed — Leonardo Caracas | How to Tell if a Business can Scale, Why Product-market Fit Matters Before Scaling, How the Repurchase Rate Shows Growth Potential, Why Optimize Finances before Scaling

Tue, 16 Jul 2024 01:00:00 -0400

In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co.

Topics discussed in this episode:

Why product market fit is crucial before scaling: Reviews and customer feedback indicate if you've achieved the right fit
How KPIs determine a company's scalability: Reviews, repurchase rate, average order value, and conversion rate
What makes marketing the biggest challenge for growing ecommerce brands: Many founders excel at product but struggle with growth strategies
Why solving a real problem or having true differentiation is essential for scalable growth: It protects against easy replication by competitors
Why analyzing and optimizing a company's financial structure is a critical first step: A profitable structure is necessary for scalability
Why Shopify is the preferred ecommerce platform for scaling businesses: Its ease of use and robust ecosystem support rapid growth

Links & Resources

Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get access to more free resources by visiting the show notes at
t.ly/DbFbZ

In this episode we talk about: Business Expansion, Business Growth Challenges, Business KPI, Ecommerce Growth, Ecommerce Marketing Advice, Ecommerce Scale Up, Ecommerce Strategy, Ecommerce Tips, Entrepreneurship Tips, Financing Business Growth, Growth Hacking, Managing Supply Chain, Market Validation, Product Market Fit, Scale Your Business, Scaling Online Businesses, Shopify Growth Tips, Startup Funding, Startup Scaling, Supply Chain Optimization, Team Structure For Growth, Venture Capital

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How to Use AI to Master Paid Media — Drew Smith | Why Paid Media is Hard for Retailers, How to Switch From Manual to AI-driven Campaigns, Google's AI Shift and its Effect on Paid Media, Why Google’s Performance Max is Hard to Manage (#320)

Mon, 15 Jul 2024 06:00:00 -0400

In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai.

Topics discussed in this episode:

Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms
How the shift to AI powered advertising has transformed the landscape for ecommerce businesses
How Google's reinforcement learning algorithms work in Performance Max campaigns
Why product data is becoming increasingly important in the age of AI driven advertising
What the future holds for AI in paid media management and why human expertise will remain crucial

Links & Resources

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

Get access to more free resources by visiting the show notes at
t.ly/eyBDK

In this episode we talk about: eCommerce, paid media, AI technologies, retailers, Shopify merchants, online stores, eCommerce growth, marketing advice, Google advertising, AI in advertising, performance max campaigns, PPC managers, paid media challenges, smart shopping, digital marketing, machine learning, retail strategies, product data platform, upp.ai, customer data, reinforcement learning, paid media managers, advertising spend, Google ads, eCommerce trends, AI Powered Marketing, AdTech, AI Advertising, Marketing Technology, AI Marketing, Google Ads, Performance Max

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Why You Can't Scale with Just Shopify (Do This Instead) — Adam Shaffer | How Shopify and Amazon Work Together in an Ecommerce Strategy, How Amazon's High Traffic Helps Shopify Sellers, How Brands Manage and Benefit from Both Amazon and Shopify

Wed, 10 Jul 2024 04:00:00 -0400

In this episode, we reveal the ultimate blueprint for doubling your online sales.

Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires.

Our featured guest on the show is Adam Shaffer, President at phelpsunited.com

Topics discussed in this episode:

Why Shopify and Amazon have become a good match for e-commerce businesses
How using both Shopify and Amazon can help double sales and achieve greater success
What advantages Amazon's logistics and fulfillment services offer to Shopify merchants
How expanding to multiple marketplaces and countries can grow your e-commerce brand
Why having different product assortments on Shopify and Amazon can be beneficial
What strategies work best for leveraging Amazon's traffic to drive customers to your Shopify store

Links & Resources

Website: https://phelpsunited.com/
LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/
Facebook: https://www.facebook.com/PhelpsUNITED

Get access to more free resources by visiting the show notes at
t.ly/f4DrV

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CMO Reveals: The Real eCommerce Design Problems Business Owners Face — Jess Holland | Challenges Ecommerce Brands Face with Fast Marketing, Why Simple Design Outperforms Complex Visuals, How to Combine Branding and Copy Effectively (#319)

Mon, 08 Jul 2024 04:00:00 -0400

In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on the show is Jess Holland, Co-Founder and CMO at cornerstory.io.

Topics discussed in this episode:

Why simple and minimalist design often outperforms complex or overly creative visuals in e-commerce marketing
How understanding the root causes of customer problems helps create more effective branding and messaging
What strategies can help e-commerce businesses compete in a rapidly changing digital landscape
How incorporating customer personas into product imagery can significantly boost conversion rates
Why regular, well-designed email newsletters are one of the most cost-effective ways to drive sales and subscriptions
What challenges e-commerce business owners face when trying to keep up with fast-paced marketing demands
How unlimited design subscription services can solve common pain points for e-commerce brands and marketing agencies

Links & Resources

Website: https://www.cornerstory.io/
LinkedIn: https://www.linkedin.com/company/cornerstory/
Instagram: https://www.instagram.com/cornerstory.hq/

Get access to more free resources by visiting the podcast episode page at
t.ly/s0RND

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The 80/20 Rule: Work Less, Earn More (Here's How) — Torsten Lueddecke | Why the 80/20 Rule Drives Business Growth, How to Identify Your Most Productive Activities, Real-world Examples of the 80/20 Rule, Cost Savings from Fractional Marketing Services

Wed, 03 Jul 2024 04:00:00 -0400

In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Torsten Lueddecke, founder and managing director at meinteaminkapstadt.com.

Topics discussed in this episode:

Why the 80/20 rule (Pareto Principle) is crucial for business growth and productivity
How to identify the 20% of activities that produce 80% of your results
What fractional marketing is and why it's beneficial for small businesses and entrepreneurs
Why a fresh set of eyes can help identify areas for improvement in your business
How fractional marketing managers can provide expert skills at a fraction of the cost
How the recruitment and onboarding process works for fractional marketing managers
What potential cost savings businesses can expect when using fractional marketing services

Links & Resources

Website: https://meinteaminkapstadt.com/
LinkedIn: https://www.linkedin.com/in/torsten-lueddecke-125140a/
LinkedIn: https://www.linkedin.com/company/meinteaminkapstadt/

Get access to more free resources by visiting the podcast episode page at
t.ly/STb7S

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

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How AI Helps Brands Survive in Ecommerce — Valon Xhafa | Why AI-driven Brands Succeed More than Traditional Ones, Why Knowing Customer Behavior is Crucial, How Behavioral Science Impacts E-commerce and Shopping Habits (#318)

Mon, 01 Jul 2024 07:00:00 -0400

In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.com

Topics discussed in this episode:

Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscape
How the pandemic changed the e-commerce industry, making traditional growth strategies less effective
What behavioral science means in the context of e-commerce and how it impacts user decisions
Why understanding external factors like weather, inflation, and competitor data is crucial for predicting user behavior
How the paradox of choice creates friction in the user experience and impacts conversion rates
What role web performance plays in user experience and its impact on revenue and ad costs

Links & Resources

Website: https://behamics.com/
LinkedIn: https://www.linkedin.com/in/valon-xhafa-b8ab856b/
Facebook: https://www.facebook.com/behamics

Get access to more free resources by visiting the podcast episode page at
t.ly/FfJ-J

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

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CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to Reduce Churn in Subscriptions (#317)

Wed, 26 Jun 2024 10:00:00 -0400

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com

Topics discussed in this episode:

Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and customer retention
What types of products work best for subscription and loyalty program combinations (e.g. supplements, pet products, baby products)
Why simple loyalty programs focused on referrals can be more effective than complex point systems
What types of rewards and tiers can be effective in loyalty programs, from bonus points to exclusive perks
How unredeemed loyalty points can become a financial liability for businesses
What strategies can help reduce churn in subscription-based businesses

Links & Resources

Website: https://smartrr.com/
Shopify App Store: https://apps.shopify.com/smartrr
LinkedIn: https://www.linkedin.com/company/smartrrapp/
X/Twitter: https://x.com/smartrr_app?lang=en

Get access to more free resources by visiting the podcast episode page at
t.ly/A_4-a

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

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Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europe, How 3PL's Simplify Selling in Europe (#316)

Mon, 24 Jun 2024 09:00:00 -0400

In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu

Topics discussed in this episode:

Why sustainable logistics are crucial for ecommerce success in Europe.
How the European market differs from a single country, with 27 distinct consumer preferences.
What challenges online businesses face when expanding into cross-border European markets.
How Internel.eu supports clients in navigating different payment methods and delivery expectations across Europe.
Why the delivery experience is the first physical contact between a brand and its customers.
What it means to have truly sustainable logistics in e-commerce.

Links & Resources

Website: https://internel.eu/
Shopify App Store: https://apps.shopify.com/internel-e-fulfillment
LinkedIn: https://www.linkedin.com/company/internel/
X/Twitter: https://x.com/efulfillmentEU

Get access to more free resources by visiting the podcast episode page at
t.ly/uSJ91

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)

Tue, 18 Jun 2024 14:00:00 -0400

In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience.

Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com.

Topics discussed in this episode:

Why card-not-present fraud is a big problem for online merchants.
How fraudsters use advanced methods like bots and fake identities.
Why merchants must balance fraud prevention with good customer experience.
How Zumigo's solution gives a trust score by checking multiple data points in real time.
Which data sources Zumigo uses for verification, like phone number intelligence.
How Zumigo prevented a costly fraudulent order in a case study.
How Zumigo stops payment processors from flagging good transactions.
Why Zumigo's passwordless login improves security and reduces cart abandonment.
How Zumigo uses AI/ML models and deterministic verification for risk decisions.

Links & Resources

Website: https://zumigo.com/deriskify-for-ecommerce/
Video: http://info.zumigo.com/deriskify2024
Shopify App Store: https://apps.shopify.com/deriskify
LinkedIn: https://www.linkedin.com/in/harishmanepalli/

Get access to more free resources by visiting the podcast episode page at
t.ly/16H8V

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)

Mon, 17 Jun 2024 13:00:00 -0400

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business.

We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.

Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak

Topics discussed in this episode:

Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout).
Biggest challenges in building trust for eCommerce (Collecting reviews, handling negative reviews).
Different types of review platforms (Open vs. Verified) and their impact.
Importance of video reviews and how to incentivize them.
How Google handles reviews (Google My Business, Review Aggregation, Product Reviews).
How to deal with negative reviews (Responding strategically, turning them into positives).
Key metrics to track for online reputation (Star Rating, Recency, Review Volume).
Why privacy matters when using customer reviews for marketing.
Strategies for new businesses to get reviews quickly (Multiple survey requests, video reviews).
Their book "Reputation King": A guide to online reputation management.

Links & Resources

Website: https://www.shopperapproved.com/
Landing: https://reputationking.com/coffeebreak
LinkedIn: https://www.linkedin.com/in/duanesprague/
Facebook: https://www.facebook.com/shopperapproved/

Get access to more free resources by visiting the podcast episode page at
t.ly/xNi_0

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder's Sidekick Program, Claus's Nomad Lifestyle

Wed, 12 Jun 2024 10:00:00 -0400

In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.

Topics discussed in this episode:

Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community
Thoughts on the overwhelming number of Shopify apps available to merchants
The current trends in ecommerce and global ad spending
Advice against starting a business with dropshipping models from platforms like Alibaba and AliExpress
How new ecommerce entrepreneurs can benefit from the new Founder's Sidekick program
Claus shares his upcoming travel itinerary and offers advice to those who are interested in the nomad lifestyle

Links & Resources

Website: https://ecommercecoffeebreak.com/
Spanish Website: https://es.ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/clauslauter
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the podcast episode page at
t.ly/upsvM

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

Tue, 11 Jun 2024 14:00:00 -0400

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.

Topics discussed in this episode:

Why third-party cookies are dying and its impact on Google and Facebook ads
How first-party data from your store can improve ad accuracy
How losing third-party cookies do impact ad budgets
How merchants can use first-party data in ads
How does AI optimize ad campaigns
Why dynamic segmentation is key for targeted ads
How merchants can use AI for better results in Google and Facebook ads

Links & Resources

Website: https://adscale.com/
Shopify App Store: https://apps.shopify.com/adscale
LinkedIn: https://www.linkedin.com/in/mati-ram-0930517/
X/Twitter: https://twitter.com/adscale

Get access to more free resources by visiting the podcast episode page at
t.ly/7_ytV

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)

Mon, 10 Jun 2024 08:00:00 -0400

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com

Topics discussed in this episode:

What is conversational commerce.
How AI is changing DTC customer service.
How modern AI enables real two-way conversations.
Why traditional e-commerce may be disrupted by conversational AI guides.
Why conversational commerce drives personalization at scale.
How to keep AI interactions authentic and on-brand.
What data privacy issues to consider with conversational AI.
Why AI might replace traditional sales funnels.

Links & Resources

Website: https://conversagent.app
Shopify App Store: https://apps.shopify.com/conversagent
LinkedIn: https://www.linkedin.com/in/marshallcowan/
LinkedIn: https://www.linkedin.com/company/12100597/
Facebook: https://www.facebook.com/clevertar/

Get access to more free resources by visiting the podcast episode page at
t.ly/Mpy7i

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles

Wed, 05 Jun 2024 13:00:00 -0400

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com

Topics discussed in this episode:

The importance of UGC in the age of privacy policies and algorithm changes
Finding and working with creators (not influencers) to produce UGC
The process of creating detailed creative briefs to guide creators
Editing UGC videos for platforms like Facebook, TikTok, etc. (short, fast cuts, attention-grabbing hooks)
Tailoring UGC to different customer avatars and age groups
Maintaining a constant flow of fresh UGC ads to combat ad fatigue
Legal considerations and obtaining rights for UGC
Hustler Marketing's services in managing the UGC process for clients
The importance of having a strong product in addition to effective UGC ads

Links & Resources

Website: https://www.hustlermarketing.com/
LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/
X/Twitter: https://twitter.com/HustlerMrktng
Instagram: https://www.instagram.com/bostjanbelingar/

Get access to more free resources by visiting the podcast episode page at
t.ly/QW69u

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

Mon, 03 Jun 2024 13:00:00 -0400

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI

Topics discussed in this episode:

The growing importance of owning and using first-party data.
Why DTC brands need to own their first-party data.
How data enrichment helps optimize marketing campaigns.
The risks involved with handling first-party data, and how can brands mitigate them.
Why AI is important for leveraging first-party data.
Real-world examples of the impact of first-party data.
How to integrate first-party data into marketing workflows.
Why is now the right time for brands to invest in first-party data strategies.

Links & Resources

Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim

Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices For Monitoring & Managing Online Communities.

Wed, 29 May 2024 14:00:00 -0400

In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.

Topics discussed in this episode:

How you can organically grow a loyal customer community.
How you can leverage existing communities for your products.
The best practices for monitoring and managing an online community.
What strategies did Taylor Swift's team use to build a strong community?
What industries might face challenges in building online communities and why?
Why brands should prioritize investing in their customer service and community teams.
Why is it important for different teams like marketing, support, and product to be involved in the community.

Links & Resources

Website: http://partnerhero.com
LinkedIn: https://www.linkedin.com/company/partnerhero
LinkedIn: https://www.linkedin.com/in/rockyrincon/

Get access to more free resources by visiting the podcast episode page at
t.ly/c2i1u

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)

Tue, 28 May 2024 12:00:00 -0400

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.

Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/

Topics discussed in this episode:

Why SEO is still worth investing in despite algorithm updates and AI.
Why SEO shouldn't be the first channel for new e-commerce brands.
How to target keywords with clear shopping intent for e-commerce sites.
How to track SEO ROI using GA4's landing page report under engagement.
How toOptimize product/category pages first for relevant shopping keywords.
Why to build content directly on Shopify, not on subdomains.
Why quality backlinks are important, but content quality matters more now.

Links & Resources

Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/

Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing Brands Get Initial Traffic Boost

Tue, 21 May 2024 16:00:00 -0400

In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io.

Topics discussed in this episode:

The value of marketing through multiple channels, not just Amazon
Enhancing your Amazon product listing with effective copy, images, and SEO
Risks on Amazon, such as account suspensions and listing removals
Key factors for Amazon success: strong listings and SEO
Credibility gained by selling on Amazon along with your own site
The need for an established brand before selling on Amazon

Links & Resources

Website: https://hyperzon.io/
LinkedIn: https://www.linkedin.com/in/hristo-arakliev-30a91359/
Facebook: https://www.facebook.com/icoarakliev/
Instagram: https://www.instagram.com/icoarakliev/

Get access to more free resources by visiting the podcast episode page at
t.ly/GAsEh

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing Apps Boosts Performance (#309)

Mon, 20 May 2024 12:00:00 -0400

In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.com

Topics discussed in this episode:

Why you need a clear business objective to drive growth
How to streamline your online store
Why strategically showcase your products
Why removing unnecessary apps can improve your store’s performance
How focusing on specific, high-margin products can boost your profitability
How customizing Shopify apps can enhance your store's functionality and control

Links & Resources

Website: https://bluedgeusa.com
LinkedIn: https://www.linkedin.com/in/bluedge-usa/

Get access to more free resources by visiting the podcast episode page at
t.ly/X27nN

Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI for Ecommerce, Data Analysis with AI

Wed, 15 May 2024 12:00:00 -0400

In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.

Topics discussed in this episode:

How AI be used to benefit ecommerce businesses
What are some challenges of using AI for ecommerce
How AI helps ecommerce businesses with data analysis and content creation
What are the current trends in Ecommerce & AI

Links & Resources

Website: https://www.ecommboardroom.com/app
Shopify App Store: https://apps.shopify.com/boardroom
LinkedIn: https://www.linkedin.com/in/charles-camisasca-a6289381/
X/Twitter: https://twitter.com/ecommboardroom

Get access to more free resources by visiting the podcast episode page at
t.ly/KvrHV

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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iPaaS: Your Secret Weapon to Beat Peak Season Rush In 2024 — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern Integration Platforms Facilitate Automation (#30

Tue, 14 May 2024 14:00:00 -0400

In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com.

Topics discussed in this episode:

Importance of automation in peak shopping seasons
Challenges faced by smaller companies with automation as they grow
Significance of adopting an "automation first" mindset in e-commerce
The importance of good data for effective automation
Identifying areas for improvement through automation
How modern integration platforms facilitate automation

Links & Resources

Website: https://www.celigo.com/
Shopify Integration: https://www.celigo.com/integrations/shopify/
LinkedIn: https://www.linkedin.com/company/celigo-inc/
X/Twitter: https://twitter.com/celigoinc

Get access to more free resources by visiting the podcast episode page at
t.ly/rmTBe

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

Mon, 13 May 2024 10:00:00 -0400

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com

Topics discussed in this episode:

The most common mistake that affects return on ad spend
The crucial metrics in evaluating ad performance
What pixels are and why they are important
Why properly setting up tracking is crucial
How to get started with tracking as a beginner
Why first-party pixel tracking is important for the future as third-party cookies go away

Links & Resources

Website: https://www.trackifyapp.com/
Shopify App Store: https://apps.shopify.com/trackify-1
LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/
YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQ

Get access to more free resources by visiting the podcast episode page at
t.ly/CqEhf

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online Businesses is Tough

Wed, 08 May 2024 09:00:00 -0400

In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co

Topics discussed in this episode:

How to get your business ready to sell at a higher price
How to attract potential buyers by making improvements across the company
The role of investment funds in providing capital to help businesses grow
Why buyers and sellers often have different price expectations when it comes to acquisitions
The Reasons behind the recent slowdown in e-commerce business sales

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)

Tue, 07 May 2024 15:00:00 -0400

In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com

Topics discussed in this episode:

Why attribution is crucial for business leaders and executives in making informed marketing decisions
How a click-based, first-party data model provides a "single source of truth."
The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
What different attribution models reveal about the customer journey.
Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)

Links & Resources

Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp

Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW

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Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business Sale, How to Prepare for a Business Exit (#305)

Mon, 06 May 2024 16:00:00 -0400

In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com

Topics discussed in this episode:

The process of selling a business
Why should you start planning for a business sale early
The 7-step M&A process for a successful business sale
How to prepare for a business exit
How market trends affect business valuation
How long it takes to sell a business
And more

Links & Resources

Website: https://thefortiagroup.com/
LinkedIn: https://www.linkedin.com/company/the-fortia-group/mycompany/
YouTube: https://www.youtube.com/@thefortiagroup

Get access to more free resources by visiting the podcast episode page at
t.ly/a6X8u

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______________________________________________________

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The Entrepreneur's Guide to WhatsApp Ecommerce (Success Without Hustle!) — Arjun Paul | Why WhatsApp is Becoming Popular for Ecommerce, The Best Way to Start Using WhatsApp Marketing for Business, How to Decide Message on Frequency Based on Markets

Wed, 01 May 2024 15:00:00 -0400

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io.

Topics discussed in this episode:

Why is WhatsApp becoming popular for ecommerce
What's the best way to start using WhatsApp marketing for business
How to decide message frequency based on market and notification types
What automation does WhatsApp's API offer businesses

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

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How to Avoid a Tax Audit DISASTER. Sales Tax Compliance Made Easy! — Matthew Campbell | Best Practices for Ecommerce Sales Tax, Exploring Shopify's Tax Features, Overview of Sales Tax Management, Common Sales Tax Mistakes to Avoid (#304)

Tue, 30 Apr 2024 15:00:00 -0400

In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder at breezyfile.com.

Topics discussed in this episode:

What are the main requirements for sales tax compliance
How does Shopify help merchants with sales tax compliance
What makes the US sales tax system tricky for non-US sellers
How do penalties work for not following sales tax rules

Links & Resources

Website: https://www.breezyfile.com/
Shopify App: https://www.breezyfile.com/embedded/login
LinkedIn: https://www.linkedin.com/in/matthewedwardcampbell/

Get access to more free resources by visiting the podcast episode page at
t.ly/16h1B

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______________________________________________________

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How to Identify and Eliminate Business-Killing Website Errors — Kailin Noivo | Strategies for Proactive Website Error Management, Impact of Errors on Business and Customer Experience, Future of E-commerce and Role of AI (#303)

Mon, 29 Apr 2024 15:00:00 -0400

In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show is Kailin Noivo, co-founder of noibu.com.

Topics discussed in this episode:

Why e-commerce errors matter
How to proactively manage errors
Strategies, technical integration, Noibu case studies
What streamlines errors: Bug reporting process
What to do for payment, communication issues

Links & Resources

Website: https://noibu.com/
LinkedIn: https://www.linkedin.com/in/kailinnoivo/
X/Twitter: https://twitter.com/NoibueCommerce

Get access to more free resources by visiting the podcast episode page at
t.ly/2aSqR

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic downturn and its impact on DTC brands (#302)

Tue, 23 Apr 2024 17:00:00 -0400

In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.

Topics discussed in this episode:

How to improve email deliverability
Why opening rates are not a good KPI to use anymore
How AI is used in email marketing
Importance of segmenting your email list
Case study: How email restructuring increased revenue for a children's toy brand
Economic downturn and its impact on DTC brands
And more

Links & Resources

Website: https://aspektagency.com/
LinkedIn: https://www.linkedin.com/in/nikita-v/
X/Twitter: https://twitter.com/nikitavakhrushv
Instagram: https://instagram.com/nikitavakhrushv

Get access to more free resources by visiting the podcast episode page at
t.ly/dLGLc

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences

Tue, 23 Apr 2024 09:00:00 -0400

This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.

Topics discussed in this episode:

What obstacles do you see in merging different data for a full customer profile
How important is aligning brand perception with data-driven customer profiles
Which data points are most valuable for tailoring the online shopping experience
How does real-time offer personalization impact online shop engagement

Links & Resources

Website: https://www.bloomreach.com/
LinkedIn: https://www.linkedin.com/in/aelam/
Twitter: https://twitter.com/amandajelam

Get access to more free resources by visiting the podcast episode page at
t.ly/fAzCV

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer Service, Unlocking Growth in European Ecommerce (#301)

Mon, 22 Apr 2024 14:00:00 -0400

In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com

Topics discussed in this episode:

What hurdles do US ecommerce firms encounter when entering Europe
Why handling European language and culture in customer service is crucial
What rules must US businesses follow before selling in Europe
What industries or niches are currently thriving in European ecommerce

Links & Resources

Website: https://www.salesupply.com/expandingtoeurope/
LinkedIn: https://www.linkedin.com/in/bj%C3%B6rn-van-brakel-msc-3b3411111/

Get access to more free resources by visiting the podcast episode page at
t.ly/nKykc

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products, Step-by-step Process of Sourcing from China

Wed, 17 Apr 2024 08:00:00 -0400

In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.

Topics discussed in this episode:

How can merchants check if there's enough demand for their product
What mistakes do new online sellers make when sourcing products
How can ecommerce owners avoid scams when sourcing internationally
How inspecting products before paying suppliers helps reduce risks

Links & Resources

Website: https://atozformula.com/
LinkedIn: https://www.linkedin.com/in/brendan-elias-37a3b622/
Facebook: https://www.facebook.com/atozformula
Twitter: https://twitter.com/brendanisonline

Get access to more free resources by visiting the podcast episode page at
t.ly/P2LHx

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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From Zero to 300 Episodes - Channel & Life Update

Tue, 16 Apr 2024 09:00:00 -0400

In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners.

Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans.

Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes.

Topics discussed in this episode:

How AI tools enhances reach and efficiency of content creation for a podcast
Claus invites questions for a listener Q&A session
Improving presence on YouTube
Why the weekly newsletter, curated from 50 sources, is a valuable resource for viewers and listeners.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the podcast episode page at
https://t.ly/qqAzq

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)

Mon, 15 Apr 2024 13:00:00 -0400

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.

Topics discussed in this episode:

The Importance of Brand Protection in a Competitive Market
How Strong Trademarks Increase Business Value
Why Trademark Protection is Essential for Online Startups
When to Trademark Your Business Name

Links & Resources

Website: https://laredo-branding.com/en/about-guido-laredo/
LinkedIn: https://www.linkedin.com/in/guidolaredo/

Get access to more free resources by visiting the podcast episode page at
t.ly/NJ8JX

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Payment Optimization Tactics That Could Save Your Online Business Thousands — Matthew Rej | How Payments Work in the Online Shopping World, How to Switch to a Different Payment Gateway Provider, How to Optimize Your Payment Gateway Cost Structure

Wed, 10 Apr 2024 12:00:00 -0400

Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com

Topics discussed in this episode:

What misconceptions online merchants have about credit card processing fees
How merchants can tell if they're paying too much for credit card transactions
What are of the hidden costs associated with credit card processing
What factors should eCommerce businesses consider when changing payment gateways.

Links & Resources

Website: https://www.merchantcostconsulting.com
LinkedIn: https://www.linkedin.com/company/merchant-cost-consulting/
Twitter: https://twitter.com/MCCSavings

Get access to more free resources by visiting the podcast episode page at
t.ly/Xp7q-

Subscribe & Listen Everywhere:

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Discovered: Amazon Toolkit Growth Hacks You're NOT Using — Jenna Lieber | How to Use Amazon Built-in Tools to Grow Your Brand, Amazon Creator Connections: What It Is, How To Use It, Why Amazon Advertising is Getting Better with New Features and AI (#298)

Tue, 09 Apr 2024 08:00:00 -0400

In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com

Topics discussed in this episode:

How sellers manage Prime Day sales without discounts using coupons and Prime deals
What Amazon's Creator Connections program is and how does it benefit sellers
How Amazon sellers reuse content while complying across listings & storefronts
What impact does posting frequency on Amazon have on listing dominance

Links & Resources

Website: https://www.turnkeyproductmanagement.com/
LinkedIn: https://www.linkedin.com/company/turnkey-product-management
Facebook: https://www.facebook.com/TurnkeyProductManagement/
Instagram: https://www.instagram.com/turnkeyproductmanagement/

Get access to more free resources by visiting the podcast episode page at
t.ly/GW6Uw

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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From Data to Direction: How to use AI-Driven Analytics for Ecommerce Growth — Brian Warrick | The Impact of AI-driven Analytics on Shopping Experiences, How AI can provide Instant Revenue Insights, Why AI Won't Replace Marketing And Analysts (#297)

Mon, 08 Apr 2024 09:00:00 -0400

In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com.

Topics discussed in this episode:

How is AI changing ecommerce in digital marketing and revenue growth
What impact AI-driven analytics has on content production and shopping experiences
How can AI offer instant insights into revenue streams
What's the importance of data in ecommerce and how to handle it effectively

Links & Resources

Website: https://baresquare.com/
LinkedIn: https://www.linkedin.com/company/baresquare/
LinkedIn: https://www.linkedin.com/in/brian-warrick/
X/Twitter: https://twitter.com/baresquare

Get access to more free resources by visiting the podcast episode page at
t.ly/nAcN6

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How to Automate and Optimize Shopify Dropshipping — Travis Mariea | The Advantages of Dropshipping and its Evolution, How Trending Niche Markets Influence Dropshipping, How to Manage Complex Dropshipping Logistics

Wed, 03 Apr 2024 09:00:00 -0400

Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup.

Topics discussed in this episode:

What's the benefits of dropshipping and how has it evolved in recent years
How to distinguish traditional dropshipping from models for established retailers and influencers
What's the main complexities involved in running a dropshipping business
How do influencer trends and niche markets impact dropshipping

Links & Resources

Website: https://flxpoint.com/
Shopify App Store: https://apps.shopify.com/flxpoint
LinkedIn: https://www.linkedin.com/in/travismariea/

Get access to more free resources by visiting the podcast episode page at
t.ly/WhS-a

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Secure Sales Without Losing Buyers. Shopify Deposits and Partial Payments Made Simple — Diana Birsan | Why Deposits Increase Sales, How to Set Up Partial Payments on Shopify, Why Deposits Aid Production Sustainability (#296)

Tue, 02 Apr 2024 09:00:00 -0400

In this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io.

Topics discussed in this episode:

How the pandemic shifted partial payment norms for Shopify users
What challenges arose in creating the partial payment solution
How deposits aid production sustainability efforts
What's involved in setting up deposits and partial payments on Shopify

Links & Resources

Website: https://getdownpay.com/
Shopify App Store: https://apps.shopify.com/downpay
LinkedIn: https://www.linkedin.com/in/dianabirsan/

Get access to more free resources by visiting the podcast episode page at
t.ly/lHIyx

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Data Feed Optimization For Beginners — Jacques Van Der Wilt | How to Fix Product Feed Issues, Why Merchants Struggle with Product Data Feeds, How Data Feed Optimization Affects Conversions, How to Optimize Product Data for Advertising Campaigns

Wed, 27 Mar 2024 07:00:00 -0400

Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions.

Topics discussed in this episode:

How does data feed optimization impact pay per click conversions
What challenges do merchants face managing product data feeds for ads
How Data Feed Watch aids in optimizing product data for advertising campaigns
What other advertising channels do merchants rely on besides Google

Links & Resources

Website: https://www.datafeedwatch.com/
Shopify App Store: https://apps.shopify.com/datafeedwatch
LinkedIn: https://www.linkedin.com/in/vanderwilt/
Twitter: https://twitter.com/jvdwilt

Get access to more free resources by visiting the podcast episode page at
t.ly/k2tHo

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Most Powerful Pricing Strategy You Are Probably Not Doing — Simeon Lukov | How to Find the Ideal Price for a Product, How to Price Your Products with AI, How to Use AI for Pricing Strategies and Competitive Analysis (#295)

Tue, 26 Mar 2024 07:00:00 -0400

In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.ai

Topics discussed in this episode:

How AI technology revolutionized the process of pricing optimization for businesses
What are the key benefits of incorporating AI into pricing strategies
How can AI technology help overcome critical errors of merchants' pricing strategies
What roles AI plays in optimizing pricing based on stock levels

Links & Resources

Website: https://dynamicpricing.ai/
Shopify App Store: https://apps.shopify.com/dynamicpricing-ai
LinkedIn: https://www.linkedin.com/company/dynamic-pricing-ltd/
LinkedIn: https://www.linkedin.com/in/simeonlukov/
Instagram: https://www.instagram.com/simeon.lukov/

Get access to more free resources by visiting the podcast episode page at
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Engage & Convert: Turn Customers into Superfans with Quizzes — Lindsay Kolinsky | How to Incentivize Loyalty with Rewards and Referrals, Ways to Use Quizzes, Surveys, and Reviews to Make Shopping More Personalized, How to Plan a Quiz to Guide Customers

Thu, 21 Mar 2024 06:00:00 -0400

From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io.

Topics discussed in this episode:

What are ways brands can use quizzes, surveys, and reviews to make shopping more personalized
What are the benefits of a single customer profile merging quiz, review, and survey data
How do referrals, reviews, and loyalty programs help businesses in acquiring and retaining customers
What role does transparency and incentivization play in data privacy concerns

Links & Resources

Website: https://okendo.io/
Shopify App Store: https://apps.shopify.com/okendo-reviews
LinkedIn: https://www.linkedin.com/company/okendo/
X (former twitter): https://twitter.com/GetOkendo

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How to Scale Your E-Commerce Business: Navigating Operations, Metrics, and Technology — Tahar Ouhrouche | Drawbacks of Running an Ecommerce Business with Spreadsheet, Challenges of Traditional ERP Systems for Ecommerce Businesses (#294)

Tue, 19 Mar 2024 13:00:00 -0400

In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.com

Topics discussed in this episode:

What challenges do small to medium ecommerce businesses face when growing
How Xero and QuickBooks Online integration assist ecommerce businesses with accounting challenges
What are the challenges with using traditional ERPs
What are the drawbacks of running an ecommerce business using spreadsheets

Links & Resources

Website: https://qoblex.com/shopify/
Shopify App Store: https://apps.shopify.com/stock-buy
LinkedIn: https://no.linkedin.com/company/qoblex
X/Twitter: https://twitter.com/qoblex

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How to Reach 8-Figures with Ecommerce — Talal Abulshamat | How to Achieve Product-market Fit, Why Omnichannel is Crucial for Reaching Eight Figures, Why Diversifying Advertising is Important, Why Focusing on Logistics and Service is Important (#293)

Mon, 18 Mar 2024 12:00:00 -0400

In this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.com

Topics discussed in this episode:

How new ecommerce brands can ensure their product has a strong market fit
What challenges arise when transitioning warehousing operations for businesses
How personalized videos and other content help small businesses gain customer trust
Effective omni-channel strategies to reach seven or eight figures.

Links & Resources

Website: https://www.tas-digital.com/
LinkedIn: https://www.linkedin.com/in/talalabulshamat/
Instagram: https://www.instagram.com/talal.digital/

Get access to more free resources by visiting the podcast episode page at
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10 Shopify Automation Tips You Need Now — Joe Lannen | Key Automation Strategies for Shopify Merchants, Risks and Benefits of Outsourcing or Automating Tasks, Why Automation and Optimization Reduce the Risk of Fraud and Chargebacks

Thu, 14 Mar 2024 06:00:00 -0400

From the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com.

Topics discussed in this episode:

What key automation strategies streamline Shopify merchants' operations
How affiliate integration boost automated traffic and sales
What potential risks and benefits come with outsourcing or automating tasks
How automation and optimization reduces fraud and chargeback risks in ecommerce

Links & Resources

Website: https://orderautomator.com/
Shopify App Store: https://apps.shopify.com/order-automator

Get access to more free resources by visiting the podcast episode page at
t.ly/3qP6s

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How to Use an AI-Enabled Marketing Advisor for Growth on Autopilot — Kiyan Foroughi | How Brands can Benefit from Using AI, How AI Assistants can Help with Marketing, How AI Generates Ads, Emails, Videos, How AI Learns from Feedback (292)

Wed, 13 Mar 2024 07:00:00 -0400

In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com.

Topics discussed in this episode:

How young brands benefit from using AI to drive customer growth and retention
The benefits of Needle using AI to analyze data
How AI marketing assistants can help challenges faced by small businesses
How businesses can embrace taking calculated bets using AI marketing assistance

Links & Resources

Website: https://www.askneedle.com/
Instagram: https://www.instagram.com/askneedle/
Facebook: https://www.facebook.com/askneedleai
LinkedIn: https://www.linkedin.com/in/kiyanforoughi/

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5 Must-Try Shopify Styling Tips for Conversions — Brandon Landgraff | How to Use Heat Maps and Screen Recordings, Why Shortening Text Boosts Conversions, The Benefits of Sticky Navigation, Why Color Psychology is Important (#291)

Mon, 11 Mar 2024 08:00:00 -0400

In this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert.

Topics discussed in this episode:

The importance of color psychology when customizing themes for better conversion rates
How heat maps and screen recordings enhance user behavior understanding
What benefits come with using sticky navigation on your website
How can shortening text boost conversions

Links & Resources

Website: https://flexiblocks.app/
Shopify App Store: https://apps.shopify.com/flexi-theme-section
LinkedIn: https://www.linkedin.com/in/brandon-landgraff/

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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Bookkeeping Made Easier: Stress-Free Solution — Nathan Hirsch | Specific Challenges of Ecommerce Bookkeeping, How Tailored Financial Reports Benefit Ecommerce Businesses, The Significance of Understanding Your Numbers

Wed, 06 Mar 2024 10:00:00 -0500

From the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.com

Topics discussed in this episode:

What is the significance of understanding the numbers in your business
How tailored financial reports can benefit ecommerce businesses
What specific challenges do ecommerce bookkeepers need to be aware of
How business owners should use separate bank accounts for personal and business finances

Links & Resources

Website: https://ecombalance.com/
LinkedIn: https://www.linkedin.com/company/ecombalance
Twitter: https://twitter.com/EcomBalance

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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What You Must Know About the Evolution of Ecommerce In 2024 — Jayesh Mori | Why Brands Must Offer Customized Customer Experiences, Generational Gaps in Online Shopping, Why Fast Websites Sell More, Benefits of Headless Ecommerce (#290)

Tue, 05 Mar 2024 09:00:00 -0500

In this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at Experro.com.

Topics discussed in this episode:

What differences exist in online shopping preferences across generations
Why it's crucial for brands to provide tailored experiences to their customers
What limits do platforms like Shopify face in personalizing ecommerce experiences
How the speed of an ecommerce website contribute to its conversion rates

Links & Resources

Website: https://www.experro.com/
LinkedIn: https://www.linkedin.com/in/jayeshmori/
Facebook: https://www.facebook.com/ExperroDXP/
X/Twitter: https://twitter.com/ExperroDxp

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______________________________________________________

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How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)

Mon, 04 Mar 2024 07:00:00 -0500

In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com

Topics discussed in this episode:

How "try before you buy" impacts the ecommerce world
What's the value in giving online shoppers a trial period for ordered products
How does the "try before you buy" model impact conversion rates
What measures are implemented to remind shoppers about their trial periods

Links & Resources

Website: https://www.trynow.com/
Shopify App Store: https://apps.shopify.com/trynow
LinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/
X/Twitter: https://twitter.com/trynowusa

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______________________________________________________

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The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs

Wed, 28 Feb 2024 12:00:00 -0500

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.

Topics discussed in this episode:

How to view data as a language guiding customer interactions
The importance of personalization in customer engagement
Why trust in data usage is needed for strong consumer-business relationships
How to prioritize customer-centric strategies over tech trends like AI

Links & Resources

Website: https://neilhoyne.com/
Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659
LinkedIn: https://linkedin.com/in/neilhoyne
Twitter: https://twitter.com/neilhoyne

Get access to more free resources by visiting the podcast episode page at
https://t.ly/R36m-

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______________________________________________________

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How To Avoid Costly Technical Mistakes With Shopify — Bogdan Dogaru | How to Choose And a Shopify Theme, How to Increase Performance to your Store, When to Use Apps And When to Custom Build, How to Avoid Costly Maintenance (#288)

Tue, 27 Feb 2024 07:00:00 -0500

In this podcast episode, we talk about how to avoid costly technical mistakes with Shopify. Our featured guest on the show is Bogdan Dogaru, CTO & Co-Founder at Vevol Media at vevolmedia.com.

Topics discussed in this episode:

How to identify and avoid costly technical mistakes when using the Shopify platform
What role does performance optimization play in the success of a Shopify store
How store owners can capitalize on emerging trends in ecommerce, namely the role of AI and visual experiences
How the "keep it simple" mantra applies to implementing changes on a Shopify store

Links & Resources

Website: https://vevolmedia.com/
LinkedIn: https://www.linkedin.com/in/bdogaru/
X/Twitter: https://twitter.com/const_Bogdan
Facebook: https://www.facebook.com/bogdan5dogaru

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

Mon, 26 Feb 2024 07:00:00 -0500

In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"

Topics discussed in this episode:

What the five major factors for conversion rate optimization in ecommerce are
The importance of data and analytics in improving an ecommerce business's performance
What are some misconceptions about conversion rate optimization
How risk-taking in conversion rate optimization can be beneficial for ecommerce businesses

Links & Resources

Website: https://conversionsciences.com
LinkedIn: https://linkedin.com/in/bmassey
X/Twitter: https://twitter.com/bmassey

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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Recession-Proof Your Business: Strategies for Ecommerce Growth — Mario Peshev | How to Build a Brand Using Linkedin and Twitter, The Benefits of Ecommerce Partnerships, How to Diversify by Launching Multiple Stores (Bonus Episode)

Thu, 22 Feb 2024 06:00:00 -0500

From the archive: In this episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com.

Topics discussed in this episode:

How ecommerce businesses can survive a recession and thrive in the long term
What strategies and tools can be used to enhance the user experience on ecommerce websites
How ecommerce entrepreneurs can effectively leverage buy now, pay later
How a strong personal brand contributes to the success of an ecommerce business.

Links & Resources

Website: https://mariopeshev.com/
LinkedIn: https://www.linkedin.com/in/mpeshev/
Twitter: https://twitter.com/no_fear_inc
Instagram: https://www.instagram.com/dailypeshev/

Get access to more free resources by visiting the podcast episode page at
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Why Customer Data is Your Margins' Game-changer - And How to Use It — Omer Hazer | The Importance of Omnichannel Ecommerce, How to Make Smart Decisions for more ROI, How to Choose Marketing Automation Tools, How to Keep Customer Data Safe (#286)

Wed, 21 Feb 2024 07:00:00 -0500

In this podcast episode, we discuss how to use your customer data effectively to improve your margins substantially. Our featured guest on the show is Omer Hazer, General Partner of Atlas Ventures & Studios at atlasventures.co

Topics discussed in this episode:

How businesses can boost profits with data & tackle challenges in analytics
The pros and cons of employing marketing automation tools such as Klaviyo
Why data breaches and privacy matters and how to keep data safe
What new online retail trends are and their effects on how businesses use data

Links & Resources

Website: https://www.atlasventures.co/atlas-studios
LinkedIn: https://www.linkedin.com/in/omerhazer1/

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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Customer Data And Retention: What You Need To Know — Cary Lawrence | How To Retain More Customers, Challenges Managing Customer Data, How To Leverage First-party Customer Data, Emerging Trends In Ecommerce For 2024, The Impact Of AI (#285)

Mon, 19 Feb 2024 06:00:00 -0500

In this podcast episode, we talk about how to retain more customers with data-driven strategies. Our featured guest on the show is Cary Lawrence, CEO & founder of Decile.com

Topics discussed in this episode:

The importance of customer retention and how can data be used to improve retention rates
What challenges ecommerce merchants face managing customer data and how to overcome them
How the guest's platform helps brands in terms of data aggregation
What are the emerging trends in ecommerce for 2024 including the impact of AI

Links & Resources

Website: https://decile.com/
LinkedIn: https://www.linkedin.com/company/decile/
X/Twitter: https://twitter.com/DecileLLC
Facebook: https://www.facebook.com/decile.llc/

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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Digital Marketing Strategies To Increase Your Website Sales — Brandon Leibowitz | How Important Is SEO In 2024, How To Get Started With SEO For A New Shopify Store, What Is A Quality Backlink, Would Google Accept AI-generated Content

Thu, 15 Feb 2024 03:00:00 -0500

From the archive: In this episode, we discuss valuable insights on digital marketing and SEO strategies to help you boost your website sales. Our featured guest on the show is Brandon Leibowitz, founder of seooptimizers.com.

Topics discussed in this episode:

The challenges in implementing SEO strategies for Shopify stores for business owners
How to optimize a new merchant's Shopify store for maximum SEO potential
How building trust with Google, affects the time to see SEO results' importance
How can businesses effectively go about building quality backlinks

Links & Resources

Website: https://seooptimizers.com/
LinkedIn: https://www.linkedin.com/in/brandonleibowitz/
Twitter: https://twitter.com/brandonleibs
YouTube: https://www.youtube.com/c/BrandonLeibowitz/videos

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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How Tech Can Supercharge Your Store's Shipping Operations — Amit Rosenthal | How Tech Is Transforming Freight Forwarding, Why Online Merchants Face Logistics Challenges, The Impact Of Geopolitical Factors Affecting Logistics (#284)

Wed, 14 Feb 2024 07:00:00 -0500

In this podcast episode, we talk about how you can provide a more transparent, streamlined logistics experience using the latest technology and innovation in freight forwarding. Our featured guest on the show is Amit Rosenthal, CEO & founder of Proboxx.io

Topics discussed in this episode:

How technology impacted the freight forwarding industry and what prompted this change
The key challenges in freight forwarding and logistics for online merchants
How transparency in the supply chain impacts customer satisfaction
The implications of geopolitical factors on freight forwarding services

Use the Proboxx coupon code CLAUS200 to save $200 on your first shipment.

Links & Resources

Website: https://www.proboxx.io/
LinkedIn: https://www.linkedin.com/company/proboxx/
YouTube: https://www.youtube.com/@proboxx5694
Facebook: https://www.facebook.com/proboxxforwarding

Get access to more free resources by visiting the podcast episode page at
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______________________________________________________

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Turbocharge Your Store: How To List 1,000 Items In Just 60 Minutes — Bert Leffel | How To Speed Up Product Listing On Amazon, Ebay, Walmart, Challenges Selling On Various Platforms, How To Use Customizable Quality Control And Performance Tracking (#283)

Mon, 12 Feb 2024 09:00:00 -0500

In this podcast episode, we talk about making your listing process ten times faster. We explore using a special scan-to-list technology. Our featured guest on the show is Bert Leffel is the CEO of Listernaut Software at listernaut.com.

Topics discussed in this episode:

How to speed up product listing on Amazon, eBay, Walmart.
What challenges arise selling on various platforms and merchant guidance.
What "pods" in software offer customizable quality control, performance tracking.

Links & Resources

Website: https://listernaut.com/
LinkedIn: https://www.linkedin.com/company/listernaut/
YouTube: https://www.youtube.com/@Listernaut

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/75xcr85h

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Why Ecommerce Brands Can't Ignore Podcasting — Claus Lauter | Using a Podcast as a Marketing Channel, How to Build a Closer Connection with your Audience, Investing In a Podcast as a Marketing Tool, Benefits and Drawbacks of Podcasting

Wed, 07 Feb 2024 03:00:00 -0500

In this podcast episode, our host, Claus Lauter, gives his take on how podcasting might be a good marketing channel for ecommerce brands.

Topics discussed in this episode:

What the advantages are of using a podcast as a marketing channel for ecommerce businesses
How podcasting enables ecommerce brands to build a closer connection with their audience
What the long term benefits and potential drawbacks are of investing in a podcast as a marketing tool
What ways can an ecommerce podcast provide value to its audience without coming across as overly salesy

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/3xcyhuu7

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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What It Takes To Succeed Against All Odds — Harry Sanders | Inspiration For Solopreneurs, Resilient Founder, Strategies For Securing Clients, Digital Marketing Trends, SEO In Ecommerce, Actionable SEO Advice (#282)

Mon, 05 Feb 2024 03:00:00 -0500

In this podcast episode, we discuss what it takes to succeed against all odds and dive into the importance of resilience and overcoming hardships. Our featured guest on the show is Harry Sanders, founder & director at studiohawk.com.au

Topics discussed in this episode:

How to overcome hurdles as a young entrepreneur
What are key strategies for securing initial clients
Actionable SEO advice for small to medium ecommerce businesses
How to use power of programmatic SEO, digital PR, and user-generated content to enhance online presence

Links & Resources

Website: https://studiohawk.com.au/
Facebook: https://www.facebook.com/studiohawkau
Twitter: https://twitter.com/StudioHawk
Instagram: https://www.instagram.com/harrysandersseo/

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/3kxhc6yc

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______________________________________________________

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How To Expand Your Ecommerce Business Into Europe — Nick Penev | Complexities Of The World's Most Challenging Ecommerce Market, How To Navigate Complex Tax And Policy Landscapes, How To Work With European Distributors, European Vat Registration (#281)

Wed, 31 Jan 2024 02:00:00 -0500

In this podcast episode, we talk about expanding your eCommerce brand into Europe and navigating through the complexities of the world's most challenging eCommerce market. Our featured guest on the show is Nick Penev, Co-founder of Xtreme Power Brands and Scayul.

Topics discussed in this episode:

How to transform the dream of growing your business in Europe into an executable action plan
Gain expert advice in navigating complex tax and policy landscapes
How to connect with consumers on a cultural level for success, including linguistic nuances
How working with 'accelerators' and European distributors could benefit your business
Why Germany is the best strategic choice as a launching point for market entry

Links & Resources

Website: https://hellotax.com/
LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/
Facebook: https://www.facebook.com/nick.penev/

Get access to more free resources by visiting the podcast episode page at
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Subscribe & Listen Everywhere:

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Episode Sponsors

LoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

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Create a Beauty Brand Online in Minutes with These Simple Steps — Adam Chuntz | Business Ideas 2024, Starting A Cosmetic Brand, Side Hustle Ideas 2024, Business Ideas For Women, Starting A Makeup Brand, Ecommerce Tips (#280)

Mon, 29 Jan 2024 17:00:00 -0500

In this podcast episode, we discuss how to create a beauty product line online in minutes without any risk. Our featured guest on the show is Adam Chuntz , Co-Founder, CMO at blankabrand.com.

Topics discussed in this episode:

How entrepreneurs can launch beauty product lines online without minimum order constraints.
The simplicity of creating a brand on BlankaBrand, from logo upload to online selling.
How BlankaBrand assists with images, descriptions, and pricing, streamlining the ecommerce journey.
What role effective promotion, profit strategies, and platform integrations plays in your success story.

Special offer for our listeners:
Get 10% OFF code for sample orders with code: COFFEE10
Visit: http://click.blankabrand.com/coffeebreakpodcast
(Code can only be used once, and is only applicable for sample products.)

Links & Resources

Website: https://blankabrand.com/
Shopify App store: https://apps.shopify.com/blanka
LinkedIn: https://www.linkedin.com/company/blankabrand/
X/Twitter: https://twitter.com/BlankaBrand
Instagram: https://www.instagram.com/blankabrand/

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/9873hhat

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Episode Sponsors

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Digital Ecommerce Metrics Explained | Fran Quilty, Understanding KPI's, Benchmarks, And Decision Intelligence, Brand's Key Metrics Against Industry Benchmarks, Challenges In Ecommerce Analytics, Decision-making In Ecommerce (#279)

Wed, 24 Jan 2024 07:00:00 -0500

In this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs, Benchmarks, and Decision Intelligence. Our featured guest on the show is Fran Quilty, CEO and co-founder of Conjura.com.

Topics discussed in this episode:

What significance analytics has in the evolving digital landscape
How analytics play a pivotal role in overcoming challenges in ecommerce
How the essence of Key Performance Indicators (KPIs) and benchmarks measures and improves business performance
How benchmarking plays in helping businesses set realistic goals, identify growth opportunities, and optimize their operations

Links & Resources

Website: https://conjura.com/
Shopify App Store: https://apps.shopify.com/conjura-app
LinkedIn: https://www.linkedin.com/in/fran-quilty-6bb13766/
X/Twitter: https://twitter.com/Conjura_

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/3herdzap

Subscribe & Listen Everywhere:

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Episode Sponsors

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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How To Turn Your Pod Store Into A Brand — Matt Simmons | Brand Strategy, Key Elements For Building A Brand, Brand Building, Building A Strong Brand Identity, Sustainability And Eco-friendly Print On Demand, Strategies for POD Store Growth (#278)

Tue, 23 Jan 2024 01:00:00 -0500

In this podcast episode, we discuss how to turn your PoD Store into a brand. Our featured guest on the show is Matt Simmons, Head of Business Development at inkthreadable.co.uk

Topics discussed in this episode:

How positioning a print on demand store to build it into a brand from the very start.
What the key elements are for building a brand with print on demand.
Some long-term vision and strategy to ensure sustainable growth and success in this landscape.
How integration with various ecommerce platforms, streamline the print on demand process.

Links & Resources

Website: https://bit.ly/4a6sccC
Shopify App Store: https://apps.shopify.com/inkthreadable
LinkedIn: https://www.linkedin.com/in/themattsimmons/
X/Twitter: https://twitter.com/Inkthreadable

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/3f26kd5b

Subscribe & Listen Everywhere:

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Episode Sponsors

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The 80/20 Strategy For Ecommerce Growth — Claus Lauter, Nick Penev | Pareto Principle, Elegation Of Tasks, Entrepreneurship Mindset, Task Prioritization, Rulex For Efficiency, Law Of The Vital Few, Time Management, Time Bandits

Mon, 22 Jan 2024 04:00:00 -0500

In this podcast episode, we discuss the 80/20 Rule for Ecommerce Entrepreneurs and how you can implement it for quick results. Our podcast host Claus Lauter was interviewed on Nick Penev's podcast at scayul.com.

Topics discussed in this episode:

How ecommerce entrepreneurs can practically implement the 80/20 rule to identify which aspects of their business should be prioritized
What some actionable steps are that businesses can take to outsource or delegate the 80% of tasks that aren't producing substantial outcomes
How the concept of "owned marketing" versus "paid marketing" can be balanced to build a sustainable audience
How eliminating "time bandits" and "energy vampires can improve productivity

Links & Resources

Website: https://scayul.com/
Website: https://smart-ecommerce-marketing.com/
LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/
LinkedIn: https://www.linkedin.com/in/clauslauter/

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/3nffscyr

Subscribe & Listen Everywhere:

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Episode Sponsors

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Boost Your Shopify Sales with Google-Powered AI Search — Sebastian Hooker | Innovations in Retail Technology, The Impact of On-Site Search on Ecommerce, Google Merchant Data Integration, Retail Revolution with AI, Predictive Analytics in Ecommerce (#277)

Tue, 16 Jan 2024 02:00:00 -0500

In this podcast episode, we discuss how adding a Google-powered AI search to your Shopify store can increase conversions and reduce search abandonment. Our featured guest on the show is Sebastian Hooker, Co-Founder and Managing Partner of Nimstrata.com.

Topics discussed in this episode:

The importance of AI-powered search in providing more relevant results to users
How poor website experiences can have a negative perception on brands
What role user event data such as page views and checkouts plays in optimizing search results
How to utilize historical data to accelerate the learning process for AI models

Links & Resources

Website: https://www.nimstrata.com/
Shopify App Store: https://apps.shopify.com/retail-cloud-connect
LinkedIn: https://www.linkedin.com/company/nimstrata/

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/2b25k8nr

Subscribe & Listen Everywhere:

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Episode Sponsors

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Personalization Is Not An All Or Nothing Exercise — Mark Dodgson | The Power of Personalized Marketing, Leveraging Data in Ecommerce, Large-Scale Personalization Strategies, Content Creation Strategies, Using Weather Data for Retail Promotions (#276)

Mon, 15 Jan 2024 02:00:00 -0500

In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits.

Topics discussed in this episode:

How can personalization benefit ecommerce businesses
What are the key factors affected by personalization
How ecommerce businesses can collect data to build customer profiles for effective personalization
What the differences are between implicit and explicit data regarding personalization, and how to utilised both.

Links & Resources

Website: https://relevantbits.com/
Shopify App: https://apps.shopify.com/relevantbits-context
LinkedIn: https://www.linkedin.com/company/relevantbits
Instagram: https://www.instagram.com/getcontext

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/ynnnnha7

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Episode Sponsors

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New Year, New Store: Making 2024 Your Best Year On Shopify | #275 Chase Clymer

Tue, 09 Jan 2024 06:00:00 -0500

In this podcast episode, we discuss how to make 2024 your best year on Shopify. Our featured guest on the show is Chase Clymer, Co-founder at electriceye.io and host of the Honest Ecommerce podcast.

Topics discussed in this episode:

Importance of Mobile First Design
Emphasizing the need for mobile-friendly and faster loading websites
Impact of Shopify 2.0 capabilities on improving website performance
Integration of AI in Ecommerce
Use of heat mapping and user recordings to identify optimization opportunities
Importance of being present on multiple channels and platforms
Recommendations for Q1 2024 for Overhaul and Strategy

Links & Resources

Special offer for our Listeners: Let the experts at Electric Eye find opportunities for your store. $1mm+ stores can mention the Ecommerce Coffee Break for a free Shopify Diagnostic in January 2024. Apply at https://electriceye.io/pages/services-shopify-diagnostic

Website: https://electriceye.io/
LinkedIn: https://www.linkedin.com/in/chaseclymer/
X/Twitter: https://twitter.com/chaseclymer
YouTube: http://www.youtube.com/@HonestEcommerce

Get access to more free resources by visiting the podcast episode page at
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Episode Sponsors

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How To Grow Your Business With Returning Customers | #274 Fiona Stevens

Mon, 08 Jan 2024 06:00:00 -0500

In this podcast episode, we discuss strategies on how to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com.

Topics discussed in this episode:

What common mistakes businesses make when it comes to retaining customers
How to identify at-risk customers before they churn
What are adverse effects of excessive discounting
How to utilize loyalty points and rewards to encourage repeat purchases

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

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How To Build A High-Converting Storefront Cheaper And Faster | #273 Ben Sharf

Thu, 04 Jan 2024 02:00:00 -0500

In this podcast episode, we discuss how you can build a high-converting storefront cheaper and faster. Our featured guest on the show is Ben Sharf, co-founder and co-CEO at Platter.co.

Topics discussed in this episode:

How important is it for an ecommerce store to have a high converting storefront
What are the advantages of having a streamlined app and theme integration for an ecommerce store
How Platter.co's onboarding processes cater to both smaller budget and enterprise level ecommerce brands
What role does page speed play in the conversion rates of an ecommerce store

Links & Resources

Website: https://www.platter.co/
LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/
X/Twitter: https://twitter.com/BenSharf
Instagram: https://www.instagram.com/bensharf/

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/37kt666e

Subscribe & Listen Everywhere:

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Episode Sponsors

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How To Scale Profitably: eCommerce Marketing in 2024 | #272 Wesley Hartley

Wed, 03 Jan 2024 06:00:00 -0500

In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fm

Topics discussed in this episode:

What are some effective methods to mitigate companies dealing with attribution overlap
How shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businesses
What role do profitability metrics play when it comes to scaling an ecommerce business
Common structural issues in ad accounts and how can these impact scaling efforts

Links & Resources

Website: https://www.leafgrow.io/
LinkedIn: https://www.linkedin.com/company/leafgrowio/
X/Twitter: https://twitter.com/leafgrowio

Get access to more free resources by visiting the podcast episode page at
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Episode Sponsors

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Mastering Ecommerce SEO: The Power of AI | #271 Andrew Maffettone

Thu, 28 Dec 2023 02:00:00 -0500

In this episode, we discuss how brands can leverage AI in their SEO strategies to focus on organic revenue. Our featured guest on the show is Andrew Maffettone, founder and CEO of BlueTuskr.com.

Topics discussed in this episode:

What are some potential risks associated with using AI in SEO, and how can they be mitigated
What the key factors are in determining the effectiveness of the use of AI in SEO
Why ecommerce merchants should consider AI-driven tools within marketing strategies
The importance of investing in quality website optimization and continuous testing

Links & Resources

Website: https://www.bluetuskr.com/
LinkedIn: https://www.linkedin.com/company/bluetuskr
Instagram: https://www.instagram.com/bluetuskr/
X/Twitter: https://twitter.com/bluetuskr

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/24mk4m6v

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

LoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Bonus episode: Channel update and outlook 2024 | Claus Lauter

Fri, 22 Dec 2023 08:00:00 -0500

In this episode, I share an update on the Ecommerce Coffee Break Podcast and what's in the pipeline for 2024.

Topics discussed in this episode:

Celebration of the show's achievements over the last year
Future plans including a focus on direct-to-consumer brands and the exploration of AI apps to expand listener demographics
The show's sponsors, Partner Hero and Smart eCommerce Marketing

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/ydxwev2s

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.

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How The 80/20 Rule Together With Fractional Marketing Can Grow Your Business | #270 Torsten Lueddecke

Mon, 18 Dec 2023 08:00:00 -0500

In this podcast episode, we discuss how the 80/20 rule, together with fractional marketing, can grow your business. Our featured guest on the show is Torsten Lueddecke, founder and managing director at myteamincapetown.com.

Topics discussed in this episode:

The valuable 80/20 rule, also known as the Pareto Principle
The solution of fractional marketing, which provides businesses exclusive access to a marketing specialist for a fraction of their time, thereby reducing costs
How entrepreneurs can apply it with fractional marketing to help grow their businesses
The importance of focusing on the crucial areas of business that generate the most results and considering outsource for the rest

Links & Resources

Website: http://myteamincapetown.com/
LinkedIn: https://www.linkedin.com/in/torsten-lueddecke-125140a/
LinkedIn: https://www.linkedin.com/company/meinteaminkapstadt/

Get access to more free resources by visiting the podcast episode page at
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How To Make More Money From Your Online Store | #269 Jatin Khosla

Sun, 17 Dec 2023 06:00:00 -0500

In this podcast episode, we discuss how to make more money from your online store. Our featured guest on the show is Jatin Khosla, co-founder & CEO at konigle.com.

On the Show Today You’ll Learn

Increasing profitability for online stores
Common issues with online store profitability and share successful tips
Seven critical areas that businesses must concentrate on to improve profitability
The significance of automation, content creation, and effective inventory management in this regard

Links & Resources

Website: https://konigle.com/
Shopify Apps: https://konigle.com/seller-tools
LinkedIn: https://www.linkedin.com/in/jatinkhosla/
X/Twitter: https://twitter.com/konigle
Instagram: https://www.instagram.com/konigle

Get access to more free resources by visiting the podcast episode page at
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Breaking Sales Plateaus: Back-Office Success Secrets | #268 Josh Fischer

Sun, 17 Dec 2023 02:00:00 -0500

In this podcast episode, we discuss how to grow beyond a sales plateau by optimizing the customer experience with back-office business management software. Our featured guest on the show is Josh Fischer is the Director of Product Management at acumatica.com.

On the Show Today You’ll Learn

How back office business management software can help overcome a sales plateau
The role of enterprise resource planning (ERP) in business growth and it’s benefits
Seamless Integration of Acumatica with various platforms including Shopify and Amazon
Fine-tuning back-office functions to improve efficiency, reduce costs, and enhance profitability

Links & Resources

Website: https://www.acumatica.com/
LinkedIn: https://www.linkedin.com/in/joshcfischer/
LinkedIn: https://www.linkedin.com/company/acumatica
X/Twitter: https://twitter.com/Acumatica

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3Nz6PXX

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Double the Sales, Double the Success: Multichannel Mastery on Shopify and Amazon | #267 Adam Shaffer

Wed, 13 Dec 2023 05:00:00 -0500

In this podcast episode, we discuss how to double sales and achieve success by implementing a multichannel strategy on Shopify and Amazon. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com

On the Show Today You’ll Learn

How to double sales through implementing a multi-channel strategy on Shopify and Amazon.
The significance of understanding your brand, Amazon, and its policies, the importance of small, light and high average selling price products.
The benefits of engaging with multiple marketplaces.
The benefits of having Amazon as your 3PL fulfillment and the increasing uptake of Amazon's 'Buy with Prime' feature.

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How To Get More New Customers With Google Ads | #266 Kris Beltins

Tue, 12 Dec 2023 11:00:00 -0500

In this podcast episode, we discuss how to get more new customers with Google ads. Our featured guest on the show is Kris Beltins, Co-Founder & Partner at aimemedia.com

Topics discussed in this episode:

Strategies for attracting new customers using Google Ads.
Insights on using Google Merchant Center and the importance of conversion tracking.
Aime media's approach to auditing clients, and the future of AI in ad strategy.
The significance of Google as a new customer revenue growth tool, stressing the need for ecommerce businesses not to overlook this platform.

Links & Resources

Website: https://aimemedia.com/
LinkedIn: https://www.linkedin.com/in/ecomkristaps/
Instagram: https://www.instagram.com/kristapsbeltins/
X/Twitter: https://twitter.com/ecomkristaps

Get access to more free resources by visiting the podcast episode page at
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How AI Is Transforming Ecommerce With Personalization | #265 Luca Borreani

Mon, 11 Dec 2023 11:00:00 -0500

In this podcast episode, we discuss how AI is transforming Ecommerce with personalization. Our featured guest on the show is Luca Borreani, Co-Founder of Zipchat.ai

Topics discussed in this episode:

AI’s position in enhancing personalization in ecommerce and in driving higher conversion rates.
How ZipChat enables 24/7 personalized customer interactions, contributing to improved conversion rates and sales growth.
What role AI in ecommerce plays currently and in the future, including automated page building and AI-generated promotions.
The importance of leveraging emerging tools like AI to stay competitive in an evolving ecommerce landscape.

Links & Resources
Shopify App Store: https://apps.shopify.com/zipchat
LinkedIn: https://www.linkedin.com/in/lucaborreani/
X/Twitter: https://twitter.com/LucaBorreani
Instagram: https://www.instagram.com/luca_borreani/

Get access to more free resources by visiting the podcast episode page at
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How To Customize Your Store Using Apps Without Breaking The Bank | #264 Mohammad Hashemi

Tue, 05 Dec 2023 10:00:00 -0500

In this podcast episode, we discuss how to customize your store using apps without breaking the bank. Our featured guest on the show is Mohammad Hashemi, co-founder at Gadget.

Topics discussed in this episode:

How your business can customize your store using apps without breaking the bank.
Ways Gadget is particularly beneficial for projects that involve back-end data security, stability, and large volumes of data.
When using this service, it allows businesses to skip the expensive and time-consuming set-up infrastructure phase.
How the company provides customized solutions with various templates as a starting point to reduce the cost and time of development.

Links & Resources

Website: https://gadget.dev/
LinkedIn: https://www.linkedin.com/in/mohashemi/
X/Twitter: https://twitter.com/hashemito
x/Twitter: https://twitter.com/gadget_dev

Get access to more free resources by visiting the podcast episode page at
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Why Social Proof Is Crucial For Ecommerce | #263 Daan Vaneker

Mon, 04 Dec 2023 20:00:00 -0500

In this podcast episode, we delve into the significance of social proof in ecommerce. Our featured guest on the show is Daan Vaneker, founder & CEO of trustprofile.com

Topics discussed in this episode:

How trust-building impacts small online businesses.
The fundamentals of trust-building for online businesses.
The importance of showcasing the human side of a business.
How negative reviews can be advantageous for a business.
The proper method for collecting and showcasing reviews.
The influence of product reviews on decision-making.

Links & Resources

Website: https://www.trustprofile.com/
Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/
Shopify App Store: https://apps.shopify.com/trustprofile
LinkedIn: https://www.linkedin.com/in/dvaneker/
LinkedIn: https://www.linkedin.com/company/trustprofile/
Facebook: https://www.facebook.com/trustprofile/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3RsEODT

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Beyond Followers: How to Build a Brand Community | #262 Raquel Rincon

Tue, 28 Nov 2023 11:00:00 -0500

In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.

On the Show Today, You’ll Learn:

The impact of community building on a brand’s marketing.
How to organically grow a community around a brand for increased engagement.
The power of Facebook groups in creating a dedicated space for the brand's fans.
The importance of user-generated content and memes in building a strong community.
Find out how Taylor Swift's team leverages user-generated content to strengthen her community.
The essential role of customer service and community management in e-commerce success.

Links & Resources

Website: http://partnerhero.com
LinkedIn: https://www.linkedin.com/company/partnerhero
LinkedIn: https://www.linkedin.com/in/rockyrincon/

Get access to more free resources by visiting the podcast episode page at
bit.ly/46ArjX3

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Multi-Millionaire Reveals How Anyone Can Get Rich | #261 Rob Moore

Mon, 27 Nov 2023 10:00:00 -0500

In this podcast episode, we discuss how to make money, manage money and master money to become rich. Our featured guest on the show is author, public speaker, and entrepreneur Rob Moore.

On the Show Today, You’ll Learn:

From broke to millionaire
Lessons learned from interviews with 21 billionaires and 100+ multi-millionaires
The link between emotions and sound financial decisions
The risks of entrepreneurship
The importance of seeking mentorship
Overhyped and underhyped trends in finance
The evolution from currency to cryptocurrencies
The realities of cryptocurrencies and the future of money

Links & Resources

Website: https://robmoore.com/
LinkedIn: https://www.linkedin.com/in/robmoore1979/
Instagram: https://www.instagram.com/robmooreprogressive/
Twitter: https://twitter.com/robprogressive
TikTok: https://www.tiktok.com/@robmooreprogressive

Get access to more free resources by visiting the podcast episode page at
bit.ly/49SZfkw

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The Power of Behavioral Psychology for Ecommerce Success | #260 Michael Tutek

Wed, 22 Nov 2023 18:00:00 -0500

In this podcast episode, we discuss why behavioral psychology, personalization, and collaboration are keys to your ecommerce success. Our featured guest on the show is Michael Tutek, Co-Founder and CEO at preezie.com.

On the Show Today, You’ll Learn:

Psychology's impact on e-commerce for enhanced customer experiences.
Bridge the gap between in-store and online customer behavior, boosting conversion rates.
Discover the power of guided selling online, elevating average order values.
Leverage personalization for increased customer loyalty in e-commerce.
Utilize delayed results to build trust and enhance customer engagement.
Employ mirroring techniques for a trustworthy online environment.

Links & Resources

Website: https://preezie.com/
LinkedIn: https://www.linkedin.com/company/preezie/
X/Twitter: https://twitter.com/PreezieOfficial
YouTube: https://www.youtube.com/@preezie
Facebook: https://www.facebook.com/preezieAU/
Instagram: https://www.instagram.com/preezieofficial/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3RaE06e

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Scale Your Subscription Sales In 2024 | #259 Andriy Rudnyk

Tue, 21 Nov 2023 11:00:00 -0500

In this podcast episode, we discuss how to scale your subscription sales in 2024. Our featured guest on the show is Andriy Rudnyk, founder at goodsubscription.agency

On the Show Today, You’ll Learn:

Why prioritize recurring revenue for increased profitability.
How to leverage ideal subscriber persona research for business success.
The role of surveys and customer feedback in subscription programs.
Steps to assess if a subscription model aligns with your brand.
The impact of a subscription app on business success.
Importance of community building and personalized offers to reduce churn.
Key steps in integrating a subscription program into your business.
How to boost customer lifetime value through personalized cancellation offers.

Links & Resources

Website: https://www.goodsubscription.agency/
Shopify App Store: https://apps.shopify.com/gsa-subscription-optimizer
LinkedIn: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/
X/Twitter: https://twitter.com/lihtster

Get access to more free resources by visiting the podcast episode page at
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What Shopify Brands Need to Conquer Amazon | #258 Hristo Arakliev

Mon, 20 Nov 2023 11:00:00 -0500

In this podcast episode, we discuss what Shopify brands need to conquer Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io.

On the Show Today, You’ll Learn:

How DTC brands can leverage Amazon for business growth.
Why it is recommended to enter Amazon after establishing a brand.
The significance of the 'honeymoon period' on Amazon for new sellers.
The key factors contributing to success on Amazon, from listings to SEO optimization.
Challenges that brands face during the Amazon registration process.
Why PPC is only a small part of the Amazon strategy compared to other platforms.

Links & Resources

Website: https://hyperzon.io/
LinkedIn: https://www.linkedin.com/in/hristo-arakliev-30a91359/
Facebook: https://www.facebook.com/icoarakliev/
Instagram: https://www.instagram.com/icoarakliev/

Get access to more free resources by visiting the podcast episode page at
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Boost Conversions and Revenue with an AI Sales Assistant | #257 Priya Samant, Thomas Arul

Wed, 15 Nov 2023 10:00:00 -0500

In this podcast episode, we explore strategies for optimizing conversions and boosting revenue through the use of an personalized, AI-powered conversational shopping assistant. Our featured guests are the co-founders of uprate.ai, Priya Samant, and Thomas Arul.

On the Show Today, You’ll Learn:

How to enhance e-commerce customer experience with AI.
Distinguishing features of dynamic chatbots and their advantages over traditional systems.
Effective implementation of AI sales assistants across various industries.
Understanding customer behavior and preferences with AI.
How AI sales assistants influence conversion rates.
Adapting to the rise of mobile shoppers in e-commerce.
Exploring successful use cases of AI sales assistants in different e-commerce niches.
How can merchants leverage AI during the holiday season to boost sales.

Links & Resources
Website: https://uprate.ai/
Shopify App Store: https://apps.shopify.com/uprateai
LinkedIn: https://www.linkedin.com/company/uprateai/
X/Twitter: https://twitter.com/UprateAI

Get access to more free resources by visiting the podcast episode page at
bit.ly/47wIY2x

Subscribe & Listen Everywhere:

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Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

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How To Create A Great Customer Experience To Increase Revenue | #256 Sheena OhUiginn

Tue, 14 Nov 2023 10:00:00 -0500

In this podcast episode, we discuss how to turn your customer experience into revenue. Our featured guest on the show is Sheena OhUiginn, Service Designer and Product Manager at partnerhero.com

On the Show Today, You’ll Learn:

The challenges startups face and how focusing on customer retention addresses them.
How optimized support processes can lead to a significant reduction in chargebacks.
How building a community contributes to word-of-mouth growth and customer loyalty.
How efficiently launching customer service can be achieved with the right insights.
Strategies effective in building trust.
How success in customer experience is measured beyond simply answering questions.
Tools merchants need to enhance the customer support experience.

Links & Resources
Website: https://www.partnerhero.com/
LinkedIn: https://www.linkedin.com/company/partnerhero
LinkedIn: https://www.linkedin.com/in/sheenaohuiginn/

Get access to more free resources by visiting the podcast episode page at
bit.ly/49AmpMk

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How To Build Trust Online To Increase Conversions | #255 Daniel Tirca

Mon, 13 Nov 2023 17:00:00 -0500

In this podcast episode, we discuss how to increase your conversions by building trust with your customers. Our featured guest on the show is Daniel Tirca, partner manager at trustedshops.com

On the Show Today, You’ll Learn:

The significance of trust in e-commerce and its direct impact on customer conversions.
Learn about common challenges e-commerce businesses face.
The audit process for legal compliance, covering terms, policies, and imprints.
Tools for managing existing reviews during onboarding and transitioning from other platforms.
Psychological benefits of Buyer Protection for reducing cart abandonment and increasing conversions.

Links & Resources
Website: https://www.trustedshops.com/
Shopify App Store: https://apps.shopify.com/trusted-shops-easy-integration
LinkedIn: https://www.linkedin.com/in/danieltirca/
X/Twitter: https://twitter.com/trustedshops

Get access to more free resources by visiting the podcast episode page at
bit.ly/3FZ0FMC

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Mastering Shopify Data: Expert Tips for Ecommerce Success | #254 Daniel Beck

Wed, 08 Nov 2023 15:00:00 -0500

In this podcast episode, we share tips for managing product data on Shopify. Our featured guest on the show is Daniel Beck is the CEO at ablestar.com

On the Show Today, You’ll Learn:

How to effectively manage product data on Shopify.
The challenges of handling product data from various sources.
How metadata and google shopping data impacts Shopify stores.
What role good product data plays in customer satisfaction and sales.
How to automate product data updates and keep them in sync.
What role code snippets play in managing product data.
How cleaning data early can improve the quality of e-commerce operations

Links & Resources
Website: https://www.ablestar.com/
Shopify App Store: https://apps.shopify.com/partners/ablestar
LinkedIn: https://www.linkedin.com/in/justbeck/
YouTube: https://www.youtube.com/@ablestar

Get access to more free resources by visiting the podcast episode page at
bit.ly/47275GH

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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The Ultimate Product Sourcing Strategy| #253 Brendan Elias

Tue, 07 Nov 2023 09:00:00 -0500

In this podcast episode, we discuss how master product sourcing and importing. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.

On the Show Today, You’ll Learn:

How to choose the right product for an e-commerce business.
Why merchants should avoid complicated items.
The significance of small and lightweight products for e-commerce success.
The profitability criteria, including minimum selling price and profit margins.
Why understanding demand and competition is crucial for product selection.
The role of search results and reviews in evaluating competition.
The significance of finding products with minimal competition.
The key considerations for selecting products for a Shopify store.
The step-by-step process of sourcing and importing products from China.

Links & Resources
Website: https://atozformula.com/
LinkedIn: https://www.linkedin.com/in/brendan-elias-37a3b622/
Facebook: https://www.facebook.com/atozformula
Twitter: https://twitter.com/brendanisonline

Get access to more free resources by visiting the podcast episode page at
bit.ly/3Mxiwhe

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Use AI-enabled Ecommerce | #252 Charles Camisasca

Mon, 06 Nov 2023 10:00:00 -0500

In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.

On the Show Today, You’ll Learn:

How AI can be overwhelming in the e-commerce space.
The biggest advantages of using AI in e-commerce.
How AI plays a role in data analysis for e-commerce businesses.
The role of AI in improving SEO for blog posts.
The benefits of integrating multiple Shopify stores into one dashboard.
Trends expected in the e-commerce and AI space in the coming months.

Links & Resources
Website: https://www.ecommboardroom.com/app
Shopify App Store: https://apps.shopify.com/boardroom
LinkedIn: https://www.linkedin.com/in/charles-camisasca-a6289381/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3QplcyB

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Breaking Down the Payment Barriers in Ecommerce | #251 Ralph Dangelmaier

Wed, 01 Nov 2023 11:00:00 -0400

In this podcast episode, we break down the payment barriers in ecommerce and explore how global payment orchestration can support multiple use cases, enhancing profitability in ecommerce. Our featured guest on the show is Ralph Dangelmaier, CEO & Board Member at BlueSnap.com.

On the Show Today, You’ll Learn:

Overcome ecommerce payment challenges and boost profitability.
Insights into cross-border payment authorization and fraud prevention.
Optimize payment processes by utilizing detailed reporting and analytics.
Identify industries and businesses that can benefit from payment solutions.
How to enhance international payment strategies for ecommerce.
Valuable resources and information to improve payment systems

Links & Resources
Website: https://www.bluesnap.com/
LinkedIn: https://www.linkedin.com/company/bluesnap/
X/Twitter: https://twitter.com/BlueSnapInc
Facebook: https://www.facebook.com/bluesnapmerchants

Get access to more free resources by visiting the podcast episode page at
bit.ly/3QF911U

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Measure And Improve Customer Experience To Boost Your Brand | #250 Craig Stoss

Tue, 31 Oct 2023 17:00:00 -0400

In this podcast episode, we discuss how to measure and enhance customer experiences to boost your brand. Our featured guest on the show is Craig Stoss, Director of CX Transformation Delivery at Partnerhero.com.

On the Show Today, You’ll Learn:

Why it is crucial to differentiate CX and support services.
Why emotional appeal and clear product info are important.
The significance of personalization in customer experience.
The ideal company size for superior customer support services.
The power of personalized CX for brand loyalty.
How to boost loyalty through personalized CX.

Links & Resources
Website: http://www.partnerhero.com
LinkedIn: https://www.linkedin.com/in/cstoss/
X/Twitter: https://twitter.com/stossinsupport
TikTok: https://www.tiktok.com/@cscxtips

Get access to more free resources by visiting the podcast episode page at
bit.ly/46UpWDl

Subscribe & Listen Everywhere:

Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Amazon Music/Audible | Google Podcasts

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Scale On Shopify With Local, On-demand Production. Smarter, Faster, Greener | #249 Pal Naess

Mon, 30 Oct 2023 08:00:00 -0400

In this podcast episode, we discuss how to scale your Shopify business with local on-demand production for smarter, faster, and greener growth. Our featured guest on the show is Pal Naess, VP of Growth Projects at gelato.com.

On the Show Today, You’ll Learn:

Popular products among creators on global selling platforms.
The future of global e-commerce and print-on-demand industry trends.
How to scale e-commerce business with local on-demand production.
The role of print-on-demand services in solving these problems.
Benefits of local production in reducing shipping times and costs.
Options for unique and branded packaging.
Simplifying customer support in global selling scenarios.

Links & Resources

Website: https://www.gelato.com/
Shopify App Store: https://apps.shopify.com/gelato-print-on-demand
LinkedIn: https://www.linkedin.com/company/gelato/
Instagram: https://www.instagram.com/gelato/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3tZ3gmN

Subscribe & Listen Everywhere:

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Drive More Sales with User Generated Instagram Content | #248 Nick Lisauskas

Wed, 25 Oct 2023 10:00:00 -0400

In this podcast episode, we discuss how to drive more sales with user-generated Instagram content. Our featured guest on the show is Nick Lisauskas, the owner of showcasegalleries.io.

On the Show Today, You’ll Learn:

How user-generated content on Instagram can drive more sales for business
Why Instagram is such a powerful tool for showcasing how customers use products
How to tailor your showcase gallery to enhance product detail pages
The synergy between user-generated content and customer reviews or testimonials
Risk mitigation strategies for showcasing tagged Instagram content

Links & Resources

Website: https://www.showcasegalleries.io/
Shopify App Store: https://www.showcasegalleries.io/install

Get access to more free resources by visiting the podcast episode page at
bit.ly/3QdRIE1

Subscribe & Listen Everywhere:

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

From Inbox to Profit: The Power of Email Marketing | #247 Andriy Boychuk

Tue, 24 Oct 2023 12:00:00 -0400

In this podcast episode, we discuss how to harness the power of email to grow a successful ecommerce business. Our featured guest on the show is Andriy Boychuk, founder at flowium.com.

On the Show Today, You’ll Learn:

Why email marketing is crucial for e-commerce.
How to maximize holiday sales seasons.
The key to growing email lists.
How to segment e-commerce email campaigns effectively.
Why email deliverability matters.
The impact of list cleaning and re-engagement.
Why use Klaviyo for Shopify email marketing.
Tips for email marketing optimization.

Links & Resources

Website: https://flowium.com/
LinkedIn: https://www.linkedin.com/in/andriyboychuk/
Instagram: https://www.instagram.com/andriyboychuk/
Twitter: https://twitter.com/aboychuk

Get access to more free resources by visiting the podcast episode page at
bit.ly/490wemF

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Make Ecommerce on WhatsApp Easy | #246 Arjun Paul

Mon, 23 Oct 2023 18:00:00 -0400

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io.

On the Show Today, You’ll Learn:

How WhatsApp is transforming the e-commerce landscape.
WhatsApp’s evolution from customer support tool to e-commerce powerhouse.
The organic power of WhatsApp in attracting customers and streamlining sales.
Real-world examples of businesses making millions on WhatsApp.
How businesses can automate sales, marketing, and customer support using WhatsApp.
Practical steps to integrate WhatsApp into Shopify and start taking orders.
Tips for messaging customers effectively on WhatsApp without spamming.

Links & Resources

Website: https://www.zoko.io/
Shopify App Store: https://www.zoko.io/whatsapp-plugin-for-shopify
LinkedIn: https://www.linkedin.com/in/arjun-v-21939784/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3tHKgtc

Episode Sponsor

Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Sellers Can't Afford to Ignore Amazon's Seller Fulfilled Prime | #245 Manish Chowdhary

Wed, 18 Oct 2023 19:00:00 -0400

In this podcast episode, we discuss why merchants should take advantage of the Amazon Seller Fulfilled Prime program. Our featured guest on the show is Manish Chowdhary, founder and CEO of Cahoot.ai

On the Show Today, You’ll Learn:

How to offer fast shipping as a competitive advantage and boost your conversion rates.
Pros and Cons of shipping from China.
The strategic partnership between Shopify and Amazon, and how it can benefit online stores.
The economic factors affecting the upcoming holiday season.
How to leverage Amazon's Buy with Prime on your Shopify store.
How to market fast and free shipping as a conversion tool to increase sales.

Links & Resources

Website: https://www.cahoot.ai/
Shopify App Store: https://www.cahoot.ai/order-fulfillment-integration-partners/shopify-order-fulfillment-services-how-to-free-shipping/
LinkedIn: https://www.linkedin.com/in/manish-chowdhary/

Get access to more free resources by visiting the podcast episode page at
bit.ly/490Dhf6

Episode Sponsor

Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Ecommerce Funding Made Simple | #244 Oz Merchant

Tue, 17 Oct 2023 11:00:00 -0400

In this podcast episode, we discuss the tools you need to plan and extend your cash flow to grow your ecommerce business. Our featured guest on the show is Oz Merchant, VP of Customer Success and Support at runviably.com.

On the Show Today, You’ll Learn:

What challenges do e-commerce businesses face with traditional banks.
How does understanding cash flow affect e-commerce success with banks.
What data should merchants analyze for financial decisions.
Data-driven insights into financial decisions for e-commerce.
How can merchants optimize financial strategies.
Importance of optimizing businesses before seeking additional capital.
Why is it essential to use capital correctly to maximize ROI.

Links & Resources

Website: https://www.runviably.com
LinkedIn: https://www.linkedin.com/company/runviably/
Twitter: https://twitter.com/runviably

Get access to more free resources by visiting the podcast episode page at
bit.ly/3S2obj6

Episode Sponsor

Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Personalize Online Shopping with the Perfect Human Touch | #243 Stefania Bogdan

Mon, 16 Oct 2023 17:00:00 -0400

In this podcast episode, we explore the revival of the human touch in online shopping. Our featured guest on the show is Stefania Bogdan, Co-Founder of App Attic and Co-Owner of trylantern.com.

On the Show Today, You’ll Learn:

How to infuse the human touch into online shopping.
Why online shopping often feels mechanical and transactional.
The importance of conversational shopping in the digital age.
Personalization and its impact on customer experiences.
A solution for creating dynamic and personalized customer interactions.
Real-world examples of how quizzes improve online shopping.
A deep dive into customer analytics and its role in optimization.

Links & Resources

Website: https://trylantern.com/
Shopify App Store: https://apps.shopify.com/perfect-product-finder
LinkedIn: https://www.linkedin.com/company/lantern-product-quiz-builder
Facebook: https://www.facebook.com/lantern.app.product.quiz.builder

Get access to more free resources by visiting the podcast episode page at
bit.ly/3RWrEQ9

Episode Sponsor

Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

From Startup to Sellout: A Guide to Selling Your DTC Business Successfully | #242 Chris Shipferling

Wed, 11 Oct 2023 18:00:00 -0400

In this podcast episode, we discuss the steps you need to follow to make your business saleable. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co

On the Show Today, You’ll Learn:

Key tips for successful business sales.
How can merchants ensure their business isn't undervalued when selling.
Strategies to drive growth and attract buyers.
Role of private equity in the e-commerce market and its impact on sales.
Challenges arising from the gap between buyer and seller expectations.
Significance of LTV, CAC, and AOV in your business and optimizing them for growth.
The power of a well-structured business plan.
The crucial language of aligning marketing and finance teams.

Links & Resources

Website: https://www.southcol.co/
LinkedIn: https://www.linkedin.com/in/chrisshipferling

Get access to more free resources by visiting the podcast episode page at
bit.ly/3ttg0SF

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

UGC Ad Goldmine: Setting Up Your Creator Funnel Like a Pro | #241 Bostjan Belingar

Tue, 10 Oct 2023 09:00:00 -0400

On the Show Today, You’ll Learn:

How user-generated content can supercharge campaigns.
What sets creators apart from influencers in ad content creation.
The key to crafting effective creative briefs for content creators.
Why it is vital to regularly refresh your ad content.
Where merchants can find the perfect content creators for brands.
Which age groups respond best to user-generated content in ads.
Important legal considerations when working with content creators.

Links & Resources

Website: https://www.hustlermarketing.com/
LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/
X/Twitter: https://twitter.com/HustlerMrktng
Instagram: https://www.instagram.com/bostjanbelingar/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3ZT0QCb

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Life & Channel Update! Here's What's Going On | #240 Claus Lauter

Mon, 09 Oct 2023 12:00:00 -0400

In this podcast episode, I will provide you with an update on what is happening at the Ecommerce Coffee Break Podcast.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak

Get access to more free resources by visiting the podcast episode page at
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Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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How To Drive More Sales With Push Notifications | #239 Roger Beaman

Wed, 04 Oct 2023 21:00:00 -0400

In this podcast episode, we discuss strategies for increasing repeat purchases and referral revenue with an innovative retention platform. Our featured guest on the show is Roger Beaman, Co-Founder & CEO at novel.com.

On the Show Today, You’ll Learn:

Why are referrals thriving in eCommerce, and what data backs this.
How do wallet passes offer better push notifications for brands.
What are the conversion rates for post-purchase flows, referrals, and second purchases.
How do location-based pushes benefit eCommerce and retail.
How Shopify merchants can streamline customer logins for better retention.
What strategies improve conversion rates for post-purchase flows and referrals.

Links & Resources

Website: https://www.novel.com/
Shopify App Store: https://app.novel.com/vendor/login
LinkedIn: https://www.linkedin.com/in/rogerbeaman/
X/Twitter: https://twitter.com/sirRodgePodge

Get access to more free resources by visiting the podcast episode page at
bit.ly/3FnDXO5

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

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By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Black Friday Marketing Tips: Tiered Promos To Boost AOV | #238 Nathan Ho

Tue, 03 Oct 2023 07:00:00 -0400

In this podcast episode, we share tips on running tiered promotions for Black Friday and Cyber Monday to boost your Average Order Value (AOV). Our featured guest on the show is Nathan Ho, product manager for EasyGift at 506.io.

On the Show Today, You’ll Learn:

When to start planning for Black Friday and Cyber Monday promotions.
What promotions work best during these sales events.
Why gifts are effective incentives for customers.
How to set up promotions without incurring losses.
When and where to display offers in your store.
What triggers activate gift promotions for products or collections.
How to effectively target specific customer segments.

Links & Resources

Website: https://www.506.io/easygift
Shopify App Store: https://apps.shopify.com/gifter-cart-auto-include
LinkedIn: https://www.linkedin.com/company/506-io/
X/Twitter: https://twitter.com/506_apps

Get access to more free resources by visiting the podcast episode page at
bit.ly/3tpYZbK

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Ecommerce Advertising Made Easy With AI | #237 Mati Ram

Mon, 02 Oct 2023 12:00:00 -0400

On the Show Today, You’ll Learn:

How recent changes, like the decline of third-party cookies, affect e-commerce advertising.
The role of customer segments in connecting first-party data with AI-driven advertising.
How AI aids in creating campaigns, from ad copy to creative content.
Three stages of AI-driven advertising and their collaborative optimization.
What is AI's role in budget optimization and bid management.
What Preparations are needed before implementing AI in advertising.
How AI boosts advertising efficiency in the dynamic world of digital commerce.

Links & Resources
Website: https://adscale.com/
Shopify App Store: https://apps.shopify.com/adscale
LinkedIn: https://www.linkedin.com/in/mati-ram-0930517/
X/Twitter: https://twitter.com/adscale

Get access to more free resources by visiting the podcast episode page at
bit.ly/3ZCR1s6

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Tag the podcast on Instagram

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Capture Every Possible Email Address For Black Friday | #236 Adam Robinson

Wed, 27 Sep 2023 15:00:00 -0400

In this podcast episode, we share the secret of how to capture every possible email address for Black Friday. Our featured guest on the show is Adam Robinson, CEO of Retention.com.

On the Show Today, You’ll Learn:

How did iOS 14 affect e-commerce email marketing.
What's the impact of Intelligent Tracking Prevention.
How has Klaviyo's tracking changed, and why does it matter.
Why is prolonged tracking important for email campaigns.
What are the challenges with shorter tracking durations.
How can businesses prep for Black Friday in email marketing.
When to kick start Black Friday email campaigns?

Links & Resources
Website: https://retention.com/
Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/
LinkedIn: https://www.linkedin.com/in/retentionadam/
X/Twitter: https://twitter.com/RetentionAdam

Get access to more free resources by visiting the podcast episode page at
bit.ly/3EV6n1q

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why You Should Sell On Multiple Marketplaces | #235 Tahir Khan

Tue, 26 Sep 2023 13:00:00 -0400

In this podcast episode, we discuss the reasons why you should consider selling on multiple marketplaces. Our featured guest on the show is Tahir Khan Founder and CEO, of RockitSeller at rockitseller.com

On the Show Today, You’ll Learn:

How to reach more customers through multiple e-commerce platforms
What challenges merchants do face when expanding to multiple marketplaces
How the automated order fulfillment process works
How to automatically track sales and profitability
How to choose which products to list on different platforms
How pricing automation benefits e-commerce businesses

Links & Resources

Website: https://rockitseller.com
LinkedIn: https://www.linkedin.com/company/28816713/
Facebook: https://www.facebook.com/RockitSeller/
Twitter: https://twitter.com/RockitSeller
YouTube: https://www.youtube.com/channel/UCXoc4UPj4fsz0TRt5AtXe7Q

Get access to more free resources by visiting the podcast episode page at
bit.ly/3EU1tBV

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Deal With Sales Tax For Your E-commerce Business | #234 Jared Smithson

Mon, 25 Sep 2023 17:00:00 -0400

In this podcast episode, we will discuss how to manage sales tax for your ecommerce business. Our featured guest on the show is Jared Smithson, General Manager at RJM Tax Exemption.

On the Show Today, You’ll Learn:

How to avoid common tax pitfalls and ensure long-term financial success.
How merchants can ensure tax compliance before selling in the US.
How businesses can calculate and display taxes on their product detail pages.
How Shopify helps e-commerce businesses calculate and manage sales taxes.
Potential consequences of mishandling sales tax for your business.
How businesses can rectify past sales tax compliance issues.

Links & Resources

Website: https://www.rjmtaxexemption.com/
LinkedIn: https://www.linkedin.com/company/rjmtax/
Instagram: https://www.instagram.com/rjmtaxexemption/
Facebook: https://www.facebook.com/rjmexpand/

Get access to more free resources by visiting the podcast episode page at
bit.ly/462NSE9

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Boost Ecommerce Revenue With AI Photos | #233 Siddharth Prakash Sinha

Wed, 20 Sep 2023 13:00:00 -0400

In this podcast episode, we discuss why images are the building blocks for any strong online business. Our featured guest on the show is Siddharth Sinha, the CEO at Dresma.com.

On the Show Today, You’ll Learn:

Why are images crucial in e-commerce.
What are some common mistakes that merchants make with product images.
What equipment is needed for quality product photography.
How does the app ensure a consistent image language across a storefront.
What types and quantity of images are recommended for a product detail page.
In what way does AI assist in choosing suitable backgrounds.

Links & Resources

Website: https://www.domyshoot.com/
Shopify App Store: https://apps.shopify.com/domyshoot-app
LinkedIn: https://www.linkedin.com/company/dresma-ai/
Instagram: https://www.instagram.com/_domyshoot_/
Facebook: https://www.facebook.com/domyshootbydresma/
YouTube: https://www.youtube.com/@domyshootbydresma3203

Get access to more free resources by visiting the podcast episode page at
bit.ly/3PiRj2w

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How To Sell Digital Print-on-demand Products With Kunakify Fulfilment | #232 Simon Crack

Tue, 19 Sep 2023 20:00:00 -0400

In this podcast episode, we discuss how to sell digital print-on-demand products such as CDs, DVDs, Blu-rays, or Vinyl Records on Shopify using the Kunakify fulfillment app. Our featured guest on the show is Simon Crack, serial online entrepreneur and founder of kunakify.com.

On the Show Today, You’ll Learn:

What types of digital products can you create and sell.
What file formats and artwork requirements are needed for product creation?
What are the advantages of using print-on-demand services?
How to handle product sales, printing, and shipping all at once.
How to simplify the creation and sale of physical products on Shopify.
What are the benefits of white-label printing for your merchandise.
How to streamline the order process from Shopify for efficient fulfillment.
How to reduce customer service hassles with automated tracking.

Links & Resources

Website: https://www.kunakify.com
Shopify App Store: https://apps.shopify.com/kunakify-automatically-fulfil-your-shopify-cd-dvd-sales-to-kunaki
X (former Twitter): https://twitter.com/Kunakify
Facebook: https://www.facebook.com/Kunakify

Get access to more free resources by visiting the podcast episode page at
bit.ly/3ZsioVM

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Revolutionize Customer Support with AI and Automation | #231 Ray Nolan

Mon, 18 Sep 2023 08:00:00 -0400

In this podcast episode, we discuss how to leverage AI and automation to improve customer support for happier customers and a more profitable business. Our featured guest on the show is Ray Nolan, founder and CEO of eDesk.com.

On the Show Today, You’ll Learn:

Why is customer support so crucial for e-commerce sellers.
How to build a business around long-term customer relationships.
How can data be used to understand customer needs and preferences.
How can companies effectively collect and interpret customer data.
What are the potential pitfalls of collecting too much data from customers.
What are some practical examples of using AI to engage customers.
What trends are emerging in e-commerce as a result of the COVID-19 pandemic.
How can small businesses gain a competitive edge by adapting to changing customer behaviors.

Links & Resources

Website: https://www.edesk.com/
Shopify App: https://apps.shopify.com/helpdesk-app
LinkedIn: https://www.linkedin.com/company/edeskdotcom/mycompany/
Insta: https://www.instagram.com/edeskhelpdesk/
YouTube https://www.youtube.com/channel/UCUmMfrZ__PVsqksygGXvvQw
Facebook: https://www.facebook.com/edeskhelpdesk
Twitter: https://twitter.com/edesk

Get access to more free resources by visiting the podcast episode page at
bit.ly/3EGqU9M

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne

Wed, 13 Sep 2023 06:00:00 -0400

This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts.

On the Show Today, You’ll Learn:

How to build a business around long-term customer relationships.
How can data be used to understand customer needs and preferences.
How can companies effectively collect and interpret customer data.
What are the potential pitfalls of collecting too much data from customers.
What are some practical examples of using AI to engage customers.
What trends are emerging in e-commerce as a result of the COVID-19 pandemic.
How can small businesses gain a competitive edge by adapting to changing customer behaviors.

Get access to more free resources by visiting the podcast episode page at
bit.ly/469JrXP

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

Tue, 12 Sep 2023 22:00:00 -0400

In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io.

On the Show Today, You’ll Learn:

What does attribution mean in e-commerce, and why is it essential.
How to handle colliding data and get accurate conversion insights.
What are the multiple tracking mechanisms for effective attribution.
Why is data cleansing vital in the attribution process.
What are single-touch attribution models, and how do they work.
How do machine learning-powered attribution models benefit e-commerce brands.
Why is attribution essential for determining the impact of top-of-funnel ads.
How attribution models help brands allocate their marketing budgets.

Links & Resources

Website: https://www.northbeam.io/
LinkedIn: https://www.linkedin.com/in/philipperoireau/
LinkedIn: https://www.linkedin.com/company/northbeam/
Twitter: https://twitter.com/northbeam

Get access to more free resources by visiting the podcast episode page at https://bit.ly/45Pb3Ss

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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How To Turn Customers Into Superfans With Quizzes | #228 Lindsay Kolinsky

Mon, 11 Sep 2023 19:00:00 -0400

In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing at okendo.io.

On the Show Today, You’ll Learn:

How can brands turn customers into super fans.
What key factors contribute to building super fans in e-commerce.
How can a quiz help guide customers to the right products based on their needs.
What are the benefits of collecting zero-party data from quizzes and surveys.
How can quizzes enhance the personalized shopping experience.
What role does customer segmentation play in utilizing quiz data.
How can surveys help gather internal feedback for brands.
How can brands ensure a seamless and branded quiz experience.

Get access to more free resources by visiting the podcast episode page at
bit.ly/3r8rjPc

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Grow Your Revenue With Digital Files | #227 Alessandro Macagno

Thu, 07 Sep 2023 10:00:00 -0400

In this episode, we will discuss how to increase your revenue by utilizing digital files and use digital downloads as effective marketing tools for customer retention, upselling, and cross-selling. Our featured guest on the show is Alessandro Macagno, General Manager at skypilotapp.com.

On the Show Today, You’ll Learn:

How to effectively sell digital downloads alongside physical products.
What are the opportunities for using digital downloads as a marketing tool.
How to increase the lifetime value of Shopify customers through digital downloads.
What examples exist of successful product bundling in the digital download space.
How can PDF stamping enhance the security of downloadable files.
How can customer accounts enhance recurring purchases and subscriptions.
How to prevent unauthorized sharing of digital download files.

Links & Resources
Website: https://www.skypilotapp.com/
Shopify App Store: https://apps.shopify.com/sky-pilot
LinkedIn: https://www.linkedin.com/company/shop-circle/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3LfKRIq

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Survive a Recession and Thrive | #226 Mario Peshev

Tue, 05 Sep 2023 13:00:00 -0400

In this podcast episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com.

On the Show Today, You’ll Learn:

What are some industries that are thriving despite the economic challenges.
How can businesses prepare for a recession and make the most of it.
How can businesses expand their product offerings to attract more customers.
What strategies can help businesses retain their customer base during tough times.
Are there specific advertising platforms or channels to consider during a recession.
How can entrepreneurs adapt their business models to changing economic conditions.
What benefits can pay-later features and solutions bring to an e-commerce store.

Links & Resources
Website: https://mariopeshev.com/
LinkedIn: https://www.linkedin.com/in/mpeshev/
Twitter: https://twitter.com/no_fear_inc
Instagram: https://www.instagram.com/dailypeshev/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3P8zVgG

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Dropshipping: The Evolution of Ecommerce Integrations | #225 Travis Mariea

Tue, 05 Sep 2023 09:00:00 -0400

In this episode, we will discuss the complexities of implementing dropshipping into an existing ecommerce operation. Our featured guest on the show is Travis Mariea, CEO of flxpoint.com.

On the Show Today, You’ll Learn:

What is the current state of drop shipping, and how has it evolved.
Why is it the best time to start drop shipping in 2023.
What are the complexities involved in running a successful drop shipping business.
How to manage the integration of different suppliers and technology platforms.
What role do APIs play in simplifying data exchange between systems.
How to source the specific products wanted in drop shipping.
What challenges do retailers face when dealing with product overlap in different warehouses.

Links & Resources

Website: https://flxpoint.com/
Shopify App Store: https://apps.shopify.com/flxpoint
LinkedIn: https://www.linkedin.com/in/travismariea/

Get access to more free resources by visiting the podcast episode page at
bit.ly/44H8zUC

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By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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Exploring The Concept Of Profit First Ecommerce | #224 Karl O'Brien

Wed, 30 Aug 2023 11:00:00 -0400

In this podcast episode, we will explore the concept of 'profit-first' ecommerce and why it matters for your business. Our featured guest on the show is Karl O'Brien, co-founder of StoreHero.ai.

On the Show Today, You’ll Learn:

What is Profit First e-commerce and why is it important
How can merchants avoid profit shocks at the end of the month
What common pitfalls e-commerce businesses face
How can businesses distinguish between high-profit and low-profit products
What role does contribution margin play in e-commerce profitability analysis
What types of expenses should e-commerce businesses consider
How to set and achieve goals during the Q4 peak season

Links & Resources

Website: https://storehero.ai/
LinkedIn: https://www.linkedin.com/company/storehero/
Twitter: https://twitter.com/StoreHeroApp

Get access to more free resources by visiting the podcast episode page at
bit.ly/3L4y7V0

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to https://storehero.ai/ and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Beneath the iceberg of Customer Retention lies Customer Understanding | #223 Veda Konduru

Tue, 29 Aug 2023 12:00:00 -0400

In this podcast episode, we explore the hidden aspects of customer retention, uncovering the vital role of customer understanding beneath the surface. Our featured guest on the show is Veda Konduru, CEO and founder of VectorScient.com

On the Show Today, You’ll Learn:

What common questions merchants face, and how AI helps answer them
Why optimizing traffic is crucial for ecommerce success
How AI contributes to customer acquisition in e-commerce
What strategies exist to increase conversion rates with AI
Why personalization is critical for customer retention in e-commerce
The relationship between customer retention and profitability
KPI's ecommerce merchants should focus on measuring AI's impact

Links & Resources

Website: https://www.vectorscient.ai
LinkedIn: https://www.linkedin.com/in/vedak/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3R0Ku8m

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to https://storehero.ai/ and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Optimize Peak Season Customer Service Through Human Touch & Automation | #222 Jordan Brown

Mon, 28 Aug 2023 12:00:00 -0400

In this podcast episode, we discuss how you can optimize your customer services during peak seasons through a combination of human touch and automation. Our featured guest on the show is Jordan Brown, Founder of Omnie Integrated Services Inc. at omniecsr.com.

On the Show Today, You’ll Learn:

Why customer service is vital for ecommerce success in Q4
What challenges merchants do face with evolving customer expectations
How automation can help small and medium enterprises scale in Q4
Why ChatGPT is capable of streamlining customer support
What strategies boost sales through personalized customer interactions
Why personalization is key to generating revenue from customer support
Tools and strategies that enhance customer experience and loyalty

Links & Resources

Website: https://omniecsr.com/
Shopify App Store: https://apps.shopify.com/omnie-branded-live-support
LinkedIn: https://www.linkedin.com/in/jordangbrown1/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3EgO4n8

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Increase ROI with Shoppable Videos | #221 Dario Galbiati Alborghetti

Tue, 22 Aug 2023 12:00:00 -0400

In this podcast episode, we discuss how shoppable videos enhance engagement and drive conversions. Our featured guest on the show is Dario Galbiati Alborghetti, founder of Founder and CEO of Showday.io.

On the Show Today, You’ll Learn:

Why has video become crucial for engagement and conversions in e-commerce
What's the user experience when someone watches a shoppable video and wants to make a purchase
What types of videos work best for explaining products and increasing conversion rates
What reporting tools are available to track the performance and engagement of shoppable videos
What is the procedure and benefits of live streaming for e-commerce

Links & Resources

Website: https://showday.io/
Shopify App Store: https://apps.shopify.com/showday
LinkedIn: https://www.linkedin.com/company/showday-io
LinkedIn: https://www.linkedin.com/in/darioga

Get access to more free resources by visiting the podcast episode page at
bit.ly/3P6IjP5

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Boost Your Sales with Shopify Checkout Extensibility | #220 Kyle Truong

Mon, 21 Aug 2023 10:00:00 -0400

In this podcast episode, we discuss the advantages of Shopify's Checkout Extensibility, what it is, why it's important. Our featured guest on the show is Kyle Truong, founder of keylayapps.com.

On the Show Today, You’ll Learn:

Why is the checkout process crucial for e-commerce conversions
What recent changes has Shopify made to its checkout system
What UI components can be added to optimize the checkout page
What's the implementation process for adding extensions to the checkout page
What's the significance of using Shopify's infrastructure for checkout customizations
What impact can adding cross-sells have on average order values during checkout

Links & Resources

Website: https://apps.shopify.com/checkout-buddy
LinkedIn: https://www.linkedin.com/in/kyle-truong/
Twitter: https://twitter.com/checkout_buddy

Get access to more free resources by visiting the podcast episode page at
bit.ly/45EC0rB

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Future of the Internet & AI | #219 Jared Mintzlaff

Tue, 15 Aug 2023 11:00:00 -0400

In this podcast episode, we discuss the future of the Internet & AI. Featured guest on the show is Jared Mintzlaff, CEO at niftybridge.io.

On the Show Today, You’ll Learn:

How AI Is Reshaping E-commerce Accessibility and Competition
Challenges and Advantages Introduced by AI for E-commerce Businesses
Enhancing Storytelling and Brand Differentiation Through AI
The Significance of Offering Customers a Stake in Your Brand via Digital Assets
How Ownership Enhances the Customer-Brand Relationship for Long-Term Loyalty
The Impact of Ownership-Based Loyalty on Customer Engagement and Advocacy

Links & Resources

Website: https://www.niftybridge.com/
Shopify App Store: https://apps.shopify.com/niftybridge
LinkedIn: https://www.linkedin.com/company/niftybridge/
Twitter: https://twitter.com/niftybridge_

Get access to more free resources by visiting the podcast episode page at
bit.ly/3OWjMvX

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Ecommerce Data Demystified: 5 Insights for Success | #218 Feifan Wang

Mon, 14 Aug 2023 11:00:00 -0400

In this podcast episode, we discuss the top five data challenges plaguing e-commerce brands and how you can overcome them. Our featured guest on the show is Feifan Wang, CEO of SourceMedium.com

On the Show Today, You’ll Learn:

Challenges Brands Face in Data Management
Understanding Data Quality and Key Criteria
Limitations of Google Analytics for Larger Merchants
The Impact of Data Accuracy, Breadth, and Depth on Data Richness
Strategies to Overcome Data-related Challenges
Significance of Data Culture and Its Role in Brand Success
Effective Techniques for Visualizing Complex Data

Links & Resources

Free Slack Sales Report for Shopify: https://www.sourcemedium.com/shopify-app
Website: https://www.sourcemedium.com/
LinkedIn: https://www.linkedin.com/in/feifanwang/
LinkedIn: https://www.linkedin.com/company/sourcemedium/

Get access to more free resources by visiting the podcast episode page at
bit.ly/447r8RM

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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______________________________________________________

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The future of DTC shipping | #217 Izzy Rosenzweig

Tue, 08 Aug 2023 12:00:00 -0400

In this podcast epsiode we discuss the future of Direct-To-Customer (DTC) shipping. Featured guest on the show is Izzy Rosenzweig, CEO of Portless.com.

On the Show Today, You’ll Learn:

What are the challenges of shipping products from Southeast Asia to customers?
How does product quality from China compare to its perception?
What's the strategy to optimize cashflow for DTC brands?
How can brands overcome delays with traditional container shipping?
How does international market expansion become simpler for DTC brands?
What solutions exist for clear communication with Chinese suppliers?
What role does inventory management play in improving sales agility?

Links & Resources

Website: https://www.portless.co/
LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
Twitter: https://twitter.com/IzzyRosenzweig

Get access to more free resources by visiting the podcast episode page at
bit.ly/47qshGM

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Build the perfect customer journey | #216 Amanda Elam

Mon, 07 Aug 2023 15:00:00 -0400

In this podcast episode we discuss how to build the perfect customer journey. Special guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.

On the Show Today, You’ll Learn:

What defines a personalized customer journey and its importance?
How can marketers tailor experiences to individual customer needs?
Which integrations and data sources can enhance marketing efforts?
How can marketers optimize cross-channel campaigns for better results?
What insights can marketers gain from data-driven customer engagement?
How does personalized marketing impact overall customer satisfaction?

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
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How Appstle is revolutionizing the Loyalty and Rewards space | #215 Hemant Purswani

Tue, 01 Aug 2023 13:00:00 -0400

How does loyalty differ from other customer retention strategies?
What is the main approach of the loyalty program to retain customers?
How does the loyalty program integrate with other apps?
What are some examples of successful businesses using the loyalty program?
In which types of businesses do reward points and loyalty programs work well?
What are effective ways to promote a loyalty program?

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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______________________________________________________

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Drag and drop to supercharge your Shopify theme | #214 Trudy MacNabb

Mon, 31 Jul 2023 08:00:00 -0400

In this episode, we discuss how you can use Shopify sections, Metafields, and MetaObjects to supercharge your Shopify theme. Our guest on the show is Trudy MacNabb, Co-founder of Up at Five & design-packs.com

On the Show Today, You’ll Learn:

What are Shopify sections, and how do they differ from traditional landing page builders?
How do merchants pick the right sections for their store and what are the most common ones?
What type of customers benefit from pre-configured sections?
What is a common mistake people make when using sections in their theme?
How can sections help boost the features and user experience in a Shopify store?

Links & Resources

Website: https://design-packs.com/
LinkedIn: https://www.linkedin.com/in/trudy-macnabb-7b19104a/
Twitter: https://twitter.com/dear_trudence
Instagram: https://www.instagram.com/deartrudence/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3rQoKRU

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Build Customer Loyalty & Brand Awareness with Custom Packaging | #213 Phillip Akhzar

Tue, 25 Jul 2023 18:00:00 -0400

Customer loyalty, brand awareness, and customer retention are the topics of discussion in this episode of the Ecommerce Coffee Break Podcast, featuring Phillip Akhzar, Founder and CEO of Arka.com, as the guest.

On the Show Today, You’ll Learn:

How does packaging impact customers' first impression?
What packaging aspects are often overlooked by merchants?
How does packaging affect a company's branding and marketing?
Can conflicting packaging affect product perception?
How can businesses promote sustainability in packaging?

Links & Resources

Website: https://www.arka.com/
Course: https://www.shopify.com/learn/course/introduction-to-packaging-your-products
LinkedIn: https://www.linkedin.com/in/phillip-akhzar-89612315/
Instagram: https://www.instagram.com/arkapackaging/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3Kcbeyc

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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______________________________________________________

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Ecom Profit Blueprint: Mastering Unit Economics for Success | #212 Thomas Gleeson

Mon, 24 Jul 2023 19:00:00 -0400

Tune in to explore the significance of having all your ecommerce, marketing, and finance data centralized. Our guest, Thomas Gleeson, co-founder of StoreHero, shares valuable insights on the subject.

On the Show Today, You’ll Learn:

How can multiple dashboards become a problem for merchants
What is the key question for businesses to determine their profitability
Why do many merchants struggle to determine profitability with their current dashboards
What additional costs are not accounted for in platforms like Shopify and Google Analytics
How often do users receive P&L reports

Links & Resources
Website: https://storehero.ai/
LinkedIn: https://www.linkedin.com/in/thomas-gleeson-74255b96/
Twitter: https://twitter.com/StoreHeroApp
Instagram: https://www.instagram.com/storeheroapp/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3rLDEsH

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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______________________________________________________

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Create Automated Links to Anywhere | #211 Garry Egan

Wed, 19 Jul 2023 09:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Garry Egan, founder of InterLinks. We discuss the user experience benefits of creating site-wide keyword and text links.

On the Show Today, You’ll Learn:

What are the three main goals of an SEO effort
How to select the right keywords for a product detail page
How do inbound links benefit SEO
Why should product detail pages avoid external links like social media buttons
What challenges do bigger stores face regarding linking thousands of SKUs together

Links & Resources
Website: https://getinterlinks.com/
Shopify App Store: https://apps.shopify.com/interlinks
LinkedIn: https://www.linkedin.com/in/garryegan/

Get access to more free resources by visiting the podcast episode page at
bit.ly/46SYSVz

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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The Proven Playbook to take your company to 8 Figures | #210 Leonardo Caracas

Tue, 18 Jul 2023 08:00:00 -0400

Discover the secrets to achieving 8 Figures in this episode of the Ecommerce Coffee Break Podcast, as Leonardo Caracas, managing partner at Jump Ventures, shares his expertise and insights on a proven playbook.

On the Show Today, You’ll Learn:

How to identify business scalability and product-market fit using four key KPIs
What skills are often lacking in founders despite their focus on product and brand
How can a company achieve stellar growth from $1 million to $20 million in one year
How does the industry-agnostic playbook approach ensure scalability and success regardless of the niche or market segment
How can merchants tailor their content, offers, and marketing efforts to resonate with customers in diverse industries

Links & Resources
Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3K1mA8l

Episode Sponsor

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How 3rd Party Apps Impact Shopify Merchant Site Speed and Conversion | #209 Darin Archer

Mon, 17 Jul 2023 09:00:00 -0400

In this episode, we discuss why 3rd party apps impact Shopify merchant site speed and conversion. Our guest on the show is Darin Archer, Vice President of Product Strategy at yottaa.com.

On the Show Today, You’ll Learn:

How important is site speed for retaining website visitors
What do shoppers prioritize when it comes to websites
What is the relationship between speed optimization, SEO, and overall website performance
What should merchants do next when they identify website performance or speed issues using analytics and reports
How do challenges with third-party services impact e-commerce conversion rate and revenue per session

Links & Resources
Website: https://www.yottaa.com/
Shopify App Store: https://apps.shopify.com/rapid-insite
LinkedIn: https://www.linkedin.com/company/yottaa/
Twitter: https://twitter.com/yottaa

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3PWUor1

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Bonus Episode: I Reveal A New Marketing Solution

Wed, 12 Jul 2023 09:00:00 -0400

Learn how to hire a Digital Marketing Manager at a fraction of the cost in this insightful episode of the Ecommerce Coffee Break Podcast.

On the Show Today, You’ll Learn:

Top signs your business needs a fractional marketing manager
The benefits of a fractional digital marketing manager
How you can find a fractional digital marketing manager

Links & Resources
Website: https://www.clauslauter.com/fractional-digital-marketing-manager/
LinkedIn: https://www.linkedin.com/in/clauslauter/
Twitter: https://twitter.com/clauslauter

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3pCO8dj

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Learn the essential steps and challenges of brand expansion with Shopify Plus | #208 David Simões

Wed, 12 Jul 2023 08:00:00 -0400

Learn the essential steps and challenges of brand expansion with Shopify Plus in this episode of the Ecommerce Coffee Break Podcast featuring David Simões, Founder & Solutions Architect at soundsgood.agency.

On the Show Today, You’ll Learn:

What are the pros & cons of using Shopify Plus for a Shopify merchant
What are the best practices for using Shopify Plus
What are the steps involved in migrating a Shopify store to Shopify Plus
How can Shopify Plus help grow businesses
How can businesses expand into the European e-commerce market

Links & Resources
Website: https://www.soundsgood.agency/
LinkedIn: https://www.linkedin.com/in/davidjsimoes/
Twitter: https://twitter.com/davidsimoes_
Instagram: https://www.instagram.com/davidsimoes_/

Get access to more free resources by visiting the podcast episode page at
bit.ly/43ouJur

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Mastering Amazon: The Ultimate Guide for Shopify Brands | #207 Jenna Lieber

Mon, 10 Jul 2023 14:00:00 -0400

Success on Amazon for Shopify brands is the topic of discussion on this episode of the Ecommerce Coffee Break Podcast, featuring Jenna Lieber, the Director of Client Services at turnkeyproductmanagement.com.

On the Show Today, You’ll Learn:

What are the most common struggles merchants have when they get started with Amazon
What are the next steps to get an Amazon product ready for sale
How to generate traffic for Amazon’s product listing
What kind of products and pricing make sense for selling on Amazon
What are the timelines to be on Amazon Prime Day or ready for Q4

Links & Resources
Website: https://www.turnkeyproductmanagement.com/
LinkedIn: https://www.linkedin.com/company/turnkey-product-management/
Instagram: https://www.instagram.com/turnkeyproductmanagement/
Twitter: https://twitter.com/TKProductMgmt

Get access to more free resources by visiting the podcast episode page at
https://bit.ly/44itEpc

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Optimizing Your Product Page On Shopify For More Sales | #206 Nkechi Esan

Wed, 05 Jul 2023 07:00:00 -0400

This Ecommerce Coffee Break Podcast episode features a conversation with Nkechi Esan, Founder / Marketing Specialist at ahiastudio.com. We discuss how to optimize your product page on Shopify for more sales.

On the Show Today, You’ll Learn:

What are common web design mistakes
What are the different elements that really make a good product detail page
How does SEO optimization of PDP contribute to conversions.
How can professional, high-quality product images positively impact SEO and customer perception?
What impact does displaying real-time customer activity have on building trust to drive customer engagement and sales

Links & Resources
Website: https://www.ahiastudio.com/
LinkedIn: https://www.linkedin.com/in/nkechi-esan/
Instagram: https://www.instagram.com/ahiastudio/
Facebook: https://www.facebook.com/ahiastudio

Get access to more free resources by visiting the podcast episode page at
bit.ly/3JJWV41

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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How To Grow Your Email List The Right Way | Bonus Episode

Tue, 04 Jul 2023 08:00:00 -0400

Tune in to this bonus episode of the Ecommerce Coffee Break Podcast, where I spill the beans on a groundbreaking marketing strategy that allows you to grow your email list and make money simultaneously.

On the Show Today, You’ll Learn:

The importance of growing an email list for merchants and marketers
The challenges in growing an email list organically
How to make money while growing the email list
How to monetize the signup process for other newsletters
Which email service providers are recommended for implementing this strategy

Links & Resources

https://sparkloop.app/
https://www.beehiiv.com/
https://www.clauslauter.com/
http://ecommercecoffeebreak.com/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/448Ox6g

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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5 Steps to Exit Your Business for Maximum Valuations | #205 Michal Oron

Tue, 27 Jun 2023 10:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Michal Oron, Co-Founder & CEO of Fortunet. We discuss 5 steps to exit your business for maximum valuations.

On the Show Today, You’ll Learn:

The steps involved in selling an e-commerce business
How to create a competitive environment by approaching multiple buyers simultaneously
What factors influence the negotiation process
How to make an informed decision based on unique circumstances and seek professional guidance

Links & Resources
Website: https://fortunet.net/
LinkedIn: https://www.linkedin.com/in/michal-baumwald-oron-9b604620/
Facebook: https://www.facebook.com/michal.baumwaldoron

Get access to more free resources by visiting the podcast episode page at
https://bit.ly/44ot9JZ

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
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Complete Customer Journeys & Attribution With Shopify Data | #204 Benji Walvoord

Tue, 27 Jun 2023 08:00:00 -0400

In this episode, we discuss how you can collect, unify and activate your customer data. Benji Walvoord, lead solutions engineer at Rudderstack.com, shares insights about customer journeys & attribution with Shopify data.

On the Show Today You’ll Learn:

The different sources of data in a Shopify store
How Shopify merchants can effectively handle the complexity of data from multiple sources
Why it is crucial to ensure that data flows in the correct direction in Shopify
How data attribution does help Shopify merchants gain an understanding of their business
The benefits of using Shopify's built-in tools for managing data
And more

Links & Resources

Website: https://www.rudderstack.com/
Shopify App Store: https://apps.shopify.com/rudderstack
LinkedIn: https://www.linkedin.com/company/rudderstack/
YouTube: https://www.youtube.com/channel/UCgV-B77bV_-LOmKYHw8jvBw

Get access to more free resources by visiting the podcast episode page at https://bit.ly/46mpvC6

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to Boost Ecommerce Revenue with Email Marketing and Community Empowerment | #203 Nathan Abbott

Mon, 26 Jun 2023 11:00:00 -0400

In this episode, we discuss the impact of email marketing and community empowerment on ecommerce revenue. Guest on the show is Nathan Abbott, founder of growtrio.com.

On the Show Today You’ll Learn:

Why e-mail marketing is such an important marketing channel for merchants
How to explore the broader aspect of e-mail marketing
How to strategically ask relevant questions at key touchpoints along the customer journey
How to leverage surveys, feedback forms, and post-purchase follow-ups to gather insights
How to maintain professionalism and brand consistency while conveying your brand’s unique personality
The frequency of sending messages to customers
How to develop a tailored onboarding strategy, to maximize email marketing success

Links & Resources

Website: https://growtrio.com/
LinkedIn: https://www.linkedin.com/in/nathan-abbott-growtrio/
YouTube: https://www.youtube.com/@GrowTrio

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3CJSx0W

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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How Feed Optimization will increase your Pay Per Click conversion | #202 Jacques van der Wilt

Thu, 22 Jun 2023 13:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Jacques van der Wilt, founder and CEO of DataFeedWatch. We discuss how Feed Optimization will increase your PPC conversion.

On the Show Today You’ll Learn:

What is a Data Feed, and how does it work
Why does Google disapprove of some products
Why the title of the product matters
The pain points faced by merchants when setting up their online store
How to optimize data in a way that will improve the campaign performance
Why creating a custom label is important

Links & Resources

Website: https://www.datafeedwatch.com/
Shopify App Store: https://apps.shopify.com/datafeedwatch
LinkedIn: https://www.linkedin.com/in/vanderwilt/
Twitter: https://twitter.com/jvdwilt

Get access to more free resources by visiting the podcast episode page at https://bit.ly/46mrHcD

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Channel Update: Episode 200 & 10,000 downloads/month | #200: Claus Lauter

Sun, 18 Jun 2023 11:00:00 -0400

Welcome to the 200th episode of the Ecommerce Coffee Break podcast, where I'll be sharing exciting updates about our channel and giving you a sneak peek into what's on the horizon.

Follow the show on:

Twitter https://twitter.com/EcomCoffeeBreak
Instagram https://www.instagram.com/clauslauter/
LinkedIn https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
TikTok https://www.tiktok.com/@ecommercecoffeebreak
For more, check out my website https://www.clauslauter.com/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3JfUi9N

Episode Sponsor

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How to Optimize Your Shipping Operations | #199: Joe DiSorbo

Wed, 14 Jun 2023 15:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, Joe DiSorbo, the founder of ship.com, shares valuable insights on how to spend less time shipping.

On the Show Today You’ll Learn:

Ecommerce logistics: How it works
The most common mistakes merchants make when shipping
What is flat rate shipping and how does it work
How to manage the shipping standards
The shipping solution that is essential for any business
The best way to endure the package to prevent fraud/theft

Links & Resources

Website: https://www.ship.com/
Shopify App Store: https://apps.shopify.com/zensales-1
LinkedIn: https://www.linkedin.com/company/ship_inc/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3p1I3Xv

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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How To Build A Subscription Business From Ground Up | #198: Sep Advani

Tue, 13 Jun 2023 13:00:00 -0400

Discover the secrets of building a successful subscription business in this episode, featuring Sep Advani, co-founder and partnership manager at Subify.

On the Show Today You’ll Learn:

Variations of online store recurrent payments
Problems that can arise when implementing a subscription model
Strategies to make your customers stay
Understanding payment failures: common causes
Key subscription KPIs for merchants
How to manage online store recurring payments

Links & Resources

Website: https://subify.info/
Shopify App Store: https://apps.shopify.com/subify-subscriptions
LinkedIn: https://www.linkedin.com/company/subify-subscriptions
Facebook: https://www.facebook.com/groups/subify

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3P8SLpC

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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______________________________________________________

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How to Reduce and Optimize Credit Card Processing Fees | #197: Matthew Rej

Mon, 12 Jun 2023 13:00:00 -0400

Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com

On the Show Today You’ll Learn:

How payments work in the online shopping world
An insight into the things companies don’t disclose when charging you
How to optimize your cost structure when it comes to payment gateway processes
The steps to switch to a different payment gateway provider
How to outplay hidden fees

Links & Resources

Website: https://www.merchantcostconsulting.com
LinkedIn: https://www.linkedin.com/company/merchant-cost-consulting/
Twitter: https://twitter.com/MCCSavings

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3CmPF9Q

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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10 Ways to Streamline and Automate Your Shopify Business | #196: Joe Lannen

Wed, 07 Jun 2023 18:00:00 -0400

Listen to this podcast episode with Joe Lannen, the founder of orderautomator.com, as we discuss ways to automate your Shopify business.

On the Show Today You’ll Learn:

Why automate daily tasks for businesses
Why automation saves businesses a lot of money
What cross-selling systems are and how they work
How automation can help prevent fraud
The tasks that shouldn't be optimized or automated

Links & Resources

Website: https://orderautomator.com/
Shopify App Store: https://apps.shopify.com/order-automator

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3NhzrFp

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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______________________________________________________

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Say Goodbye To Your Bookkeeping Hassles | #195 Nathan Hirsch

Tue, 06 Jun 2023 12:00:00 -0400

In this episode, founder and CEO of ecombalance.com, Nathan Hirsch, shares his insights on how to say goodbye to your bookkeeping hassles.

On the Show Today You’ll Learn:

The importance of a bookkeeper for your company
The most common mistakes when hiring a bookkeeper
How to handle receipt collection for merchants
The benefits of using business bank accounts and credit cards
How to manage global sales taxes effectively

Links & Resources

Website: https://ecombalance.com/
LinkedIn: https://www.linkedin.com/company/ecombalance
Twitter: https://twitter.com/EcomBalance

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3NpFLuN

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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______________________________________________________

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The Top Ecommerce Trends to Boost Your Shopify Store | #194 David Conforti

Mon, 05 Jun 2023 12:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with David Conforti, co-founder and CEO of Varfaj. We discuss the Top ecommerce trends to boost your Shopify store.

On the Show Today You’ll Learn:

The best strategies to optimize a Shopify store
Tips and tricks to optimize UX & conversion rates
How to integrate different sales channels for your brand
What strategies to adapt from bigger brands

Links & Resources

Website: https://varfaj.com
LinkedIn: https://www.linkedin.com/in/david-conforti-varfaj1/
Instagram: https://www.instagram.com/varfaj/
Twitter: https://twitter.com/varfajpartners

Get access to more free resources by visiting the podcast episode page at https://bit.ly/45PWcaT

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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How to Master the Art of Inventory Planning | #193 Blake Young

Thu, 01 Jun 2023 10:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Blake Young, founder of Automyze Inventory Planning. We discuss how to optimize inventory management & forecasting through management tools and analytics.

On the Show Today You’ll Learn:

Why efficient inventory management prevents loss and improves business operations.
How to properly allocate your budget for improved financial management.
How to shift from traditional methods to AI for substantial cost savings.
How to manage overstocking by running discount campaigns.

Links & Resources

Website: https://www.automyze-inventory-planning.com/
Shopify App Store: https://apps.shopify.com/inventory-planning
LinkedIn: https://www.linkedin.com/company/automyze-inventory-planning

Get access to more free resources by visiting the podcast episode page at https://bit.ly/45D91Fb

Episode Sponsor

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How to Recover Abandoned Carts with Text Messages | #192 Tadej Bogataj

Tue, 30 May 2023 13:00:00 -0400

Master the Art of Recovering Abandoned Carts with SMS Text Messages in this episode featuring Tadej Bogataj, CO-Founder of CartBoss.io.

On the Show Today You’ll Learn:

Customer cart abandonment: The primary reasons
Traditional methods for recovering abandoned carts: How does it work
SMS marketing compliance: What rules and regulations should be considered
Optimal daily message count: How many messages should be sent
How to send personalized text messages quickly

Links & Resources

Website: http://cartboss.io/
Shopify App Store: https://apps.shopify.com/sms-abandoned-cart-cartboss
LinkedIn: https://www.linkedin.com/company/cart-boss/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3OOhobe

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Create Subscriptions for Shopify to Transform One-time Buyers into Brand Champions | #191 Gaby Tegen

Thu, 25 May 2023 10:00:00 -0400

In this episode, we sit down with Gaby Tegen, founder & CEO of Smartrr.com, for an insightful conversation about unleashing the true power of customer relationships through subscriptions and a purpose-built app aimed at maximizing lifetime value.

On the Show Today You’ll Learn:

How to increase your customer lifetime value through subscriptions
How to keep customers engaged and stay within the subscription
Analytics to monitor subscriber management
The biggest mistakes merchants make when it comes to subscription offers
Reasons why customers cancel subscriptions

Links & Resources

Website: https://smartrr.com/product
Shopify App Store: https://apps.shopify.com/smartrr
LinkedIn: https://www.linkedin.com/company/smartrrapp/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3IHJKQu

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New Marketing Strategy for Shopify (Direct Mail) | #190 Michael Epstein

Wed, 24 May 2023 14:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Michael Epstein, Co-CEO and CMO of postpilot.com. We discuss how direct mail is making a comeback and why you should use it as a marketing strategy to boost your sales.

On the Show Today You’ll Learn:

The marketing channel with a response rate 28 times higher than any other channel
Understanding Direct Mail: Formats and Delivery
Effective marketing promotions and strategies for Direct Mail
Designing a successful postcard campaign
The value of hand-written postcards

Links & Resources

Website: https://www.postpilot.com/
Shopify App Store: https://apps.shopify.com/postpilot
LinkedIn: https://www.linkedin.com/company/postpilot/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/45FESoW

Episode Sponsor

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Ultrafast Order Fulfillment for Ecommerce Companies | #189 Manish Chowdhary

Wed, 24 May 2023 12:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Manish Chowdhary, founder and CEO of Cahoot.ai. In our discussion, we explore the potential of a peer-to-peer order fulfillment network in empowering merchants to provide profitable nationwide free shipping options to customers within one or two days.

On the Show Today You’ll Learn:

How do merchants encounter and overcome the biggest obstacles and mistakes in shipping and order fulfillment
Why is multi-channel fulfillment important, and how does it work
What are the top three factors merchants should consider when searching for a 3PL company
How much data is necessary to determine the optimal distribution of stock across different warehouses
What are the differences between a traditional or standard 3PL

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AI Marketing Manager App for Your Shopify Store: Boost Sales and Save Time | #188 Seamas Egan

Sat, 20 May 2023 12:00:00 -0400

In this episode you discover how AI can streamline your store marketing efforts, allowing you to save valuable time and focus on other aspects of your business. Guest on the show is Seamas Egan, founder & CEO of tinyeinstein.ai.

On the Show Today You’ll Learn:

How to compete with the big brands with just a small budget and AI
How to save time, with AI managing your email automation and campaigns
How AI can be utilized to cut down on expenses in your business operations
How AI can manage your whole store in the background
What tinyEinstein is about and how it helps you

Links & Resources

Website: https://www.tinyeinstein.ai/
Shopify App store: https://apps.shopify.com/tinyeinstein-ai-marketing
YouTube: https://www.youtube.com/@tinyeinsteinai
TikTok: https://www.tiktok.com/@tinyeinstein_ai
Instagram: https://instagram.com/tinyeinstein_ai

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3MmIh34

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Boost Repeat Purchases by Avoiding 5 Loyalty Program Mistakes | #187 Dastan Chikeev

Wed, 17 May 2023 08:00:00 -0400

In this Ecommerce Coffee Break Podcast episode, Dastan Chikeev from growave.io shares insights on avoiding 5 loyalty program mistakes to drive repeat purchases.

On the Show Today You’ll Learn:

Five mistakes that merchants make when it comes to loyalty programs
The Value of Rewards. What does it mean and how does it work
How to implement a successful loyalty program
How to take advantage of email notifications

Links & Resources

Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/in/dustin-chikeev/
YouTube: https://www.youtube.com/c/Growave

Get access to more free resources by visiting the podcast episode page at https://bit.ly/435EyNQ

Episode Sponsor

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The Future of Shopping: Mobile Commerce and Storytelling | #186 Jesse Pujji

Tue, 16 May 2023 13:00:00 -0400

Discover the power of immersive mobile shopping experiences as Jesse Pujji, Founder & CEO of kahaniapp.com, shares valuable insights on the Ecommerce Coffee Break Podcast.

On the Show Today You’ll Learn:

What merchants can do to get more results through storytelling
How to connect products to your content posts
What kind of content merchants should push the most
How AI is capable to influence content creation

Links & Resources

Website: https://www.kahaniapp.com/
LinkedIn: https://www.linkedin.com/in/jspujji/
Twitter: https://twitter.com/jspujji

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3o3MK2x

Episode Sponsor

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How To Effectively Deliver Personalized Recommendations That Convert Sales | #185 Alexandre Robicquet

Mon, 15 May 2023 12:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Alexandre Robicquet, CEO and co-founder of Crossing Minds. We discuss how to effectively deliver personalized recommendations that convert sales.

On the Show Today You’ll Learn:

How to increase revenue with product recommendations, upsells, and smart bundles
The biggest challenges for business owners implementing AI
How to boost email CTR by recommending products
How many SKUs merchants need to have to benefit from personalized recommendations
And more

Links & Resources

Website: https://www.crossingminds.com/
Shopify App Store: https://apps.shopify.com/crossing-minds
LinkedIn: https://www.linkedin.com/in/alexandrerobicquet/
Twitter: https://twitter.com/alexandrerbcqt?lang=en

Get access to more free resources by visiting the podcast episode page at https://bit.ly/41HXZeG

Episode Sponsor

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How to Wow Customers with Subscription eCommerce | #184 Dileepan Siva

Wed, 10 May 2023 14:00:00 -0400

Unlock the path to higher profits and customer retention in this episode of the Ecommerce Coffee Break Podcast. Join Dileepan Siva, founder and CEO of upscribe.io, as we discuss the art of delivering an impactful customer experience that drives business success.

On the Show Today You’ll Learn:

The biggest challenges of implementing a subscription into your business
What is churn rate, and why is it important for the evaluation of your business
What strategies to use to motivate customers to sign up for subscriptions
Subscription model or membership on loyalty and rewards model
The right time to offer a subscription

Links & Resources

Website: https://www.upscribe.io/
Shopify App Store: https://apps.shopify.com/upscribe-subscriptions
LinkedIn: https://www.linkedin.com/in/dileepansiva/
Twitter: https://twitter.com/dileepansiva

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3pA9Vla

Episode Sponsor

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Unlocking the Power of Email Automation | #183 Stefan Chiriacescu

Wed, 10 May 2023 12:00:00 -0400

Unlock the power of email automation in this episode of the Ecommerce Coffee Break Podcast, featuring a conversation with Stefan Chiriacescu, founder of ecommerce-today.com.

On the Show Today You’ll Learn:

Why email marketing is so important
The most common challenges/mistakes, when it comes to email marketing
How often should you clean your list, and how
An insight into website and cart abandonment

Links & Resources

Website: https://ecommerce-today.com/
LinkedIn: https://www.linkedin.com/in/stefan-chiriacescu
Twitter: https://twitter.com/eComTodayAgency
Instagram: https://www.instagram.com/ecommercetodayagency

Get access to more free resources by visiting the podcast episode page at https://bit.ly/42IDXBF

Episode Sponsor

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Digital Marketing Strategies to Increase Your Website Sales | #182 Brandon Leibowitz

Tue, 09 May 2023 08:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, Brandon Leibowitz, founder of seooptimizers.com, shares valuable insights on digital marketing strategies to help you boost your website sales.

On the Show Today You’ll Learn:

How important is SEO in 2023
The biggest challenges when it comes to implementing SEO strategies
How to get started with SEO for a new Shopify store
What is a quality backlink, and why it is important
What kind of content should people build up so that they get indexed
Would Google accept AI-generated content

Links & Resources

Special Offer: https://seooptimizers.com/gift
Website: https://seooptimizers.com/
LinkedIn: https://www.linkedin.com/in/brandonleibowitz/
Twitter: https://twitter.com/brandonleibs
YouTube: https://www.youtube.com/c/BrandonLeibowitz/videos
Podcast: https://seooptimizers.buzzsprout.com/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3phQ1eF

Episode Sponsor

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How Visual Generative AI Will Help Increase Your Ecommerce Sales | #181 Dr. Yair Adato

Mon, 08 May 2023 09:00:00 -0400

On this episode of the Ecommerce Coffee Break Podcast, we have Dr. Yair Adato, Co-founder and CEO of bria.ai, sharing his insights on how Visual Generative AI can help you increase your ecommerce sales.

On the Show Today You’ll Learn:

How you can incorporate Artificial Intelligence into your Shopify business
Examples of the benefits of Visual Generative AI
The legal ownership of the images generated through AI
The range of images that can be created using AI
What does the future of AI look like in the next 12 months

Links & Resources

Website: https://bria.ai/
Shopify App store: https://bit.ly/BRIA_Shopify_Claus_Lauter_Podcast
LinkedIn: https://www.linkedin.com/in/yair-adato-4936b236/
Facebook: https://www.facebook.com/BriaAI
Twitter: https://twitter.com/bria_ai_
Instagram: https://www.instagram.com/bria.ai/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/44GAp4E

Episode Sponsor

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How to Seamlessly Boost Your User-Generated Content | #180 Sivan Baram

Wed, 03 May 2023 08:00:00 -0400

Discover the secrets to streamlining your user-generated content (UGC) on the latest episode of the Ecommerce Coffee Break Podcast, featuring Sivan Baram, Co-Founder & CEO at raddcontent.com.

On the Show Today You’ll Learn:

Why should user-generated content be considered for marketing
How to motivate someone to write a review
How to amplify your customer's voice
How to link a product to a video with just one click
The process to create videos that enable customers to add products to their carts directly

Links & Resources

Website: https://raddcontent.com
Shopify App Store: https://apps.shopify.com/radd
LinkedIn: https://www.linkedin.com/in/sivanbaram

Get access to more free resources by visiting the podcast episode page at https://bit.ly/44m91sG

Episode Sponsor

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Ecommerce Shipping to Canada with No Surprises | #179 Monty McCallum

Tue, 02 May 2023 13:00:00 -0400

In this Ecommerce Coffee Break Podcast edition, Monty McCallum, innovation lead at borderbuddy.com, joins us to discuss efficient ways to enter Canada's $77 billion market and ship products without any unexpected complications.

On the Show Today You’ll Learn:

Why is it challenging to ship from the US to Canada
Why do merchants face obstacles when shipping internationally
How to properly configure shipping to Canada
How to track your international orders
The recommended approach for merchants when shipping high-priced items to Canada

Links & Resources

Website: https://borderbuddy.com/blog/reach-canadian-customers-shopify-duty-app/
Shopify App Store: https://apps.shopify.com/canadacustomsduty
LinkedIn: https://www.linkedin.com/company/borderbuddy
Instagram: https://www.instagram.com/borderbuddy/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3oZVDKv

Episode Sponsor

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The powerful blogging capabilities of AI | #178 Rob Chinery

Mon, 01 May 2023 10:00:00 -0400

Join Rob Chinery, founder of Jolt, a new Shopify app, on the Ecommerce Coffee Break Podcast, as he delves into the game-changing blogging capabilities of AI and how it can elevate your blog content. Don't miss out on this informative discussion.

On the Show Today You’ll Learn:

How to generate abundant content quickly with AI
Why is merchant blogging crucial for your store's success?
How to optimize AI to create effective blog posts
How to streamline blog post creation with a single app

Links & Resources

Website: https://www.joltcreate.com
Shopify App Store: https://apps.shopify.com/joltai
LinkedIn: https://www.linkedin.com/in/rob-chinery-050b65a3

Get access to more free resources by visiting the podcast episode page at https://bit.ly/42f44jm

Episode Sponsor

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5 Proven Email Marketing Strategies to Double Your Customer Lifetime Value | #177 Ugo Balestrazzi

Thu, 27 Apr 2023 12:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation Ugo Balestrazzi, founder of Corbulo Star Media. We discuss how to maximize customer lifetime value with effective email & SMS marketing.

On the Show Today You’ll Learn:

How to maximize your customer lifetime with email marketing
What is deliverability and why is it important for email marketing
The steps a merchant needs to take before sending out campaigns
What is list cleaning and how you should proceed with that
The biggest mistakes merchants make when it comes to sending out campaigns

Links & Resources

Website: https://www.corbulostarmedia.com/
Facebook: https://www.facebook.com/ugo.balestrazzi/
LinkedIn: https://www.linkedin.com/in/ugobalestrazzi/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3oR2p53

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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The Future of Inventory Management | #176 Bahadir Efeoglu

Wed, 26 Apr 2023 12:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Bahadir Efeoglu, CEO & Co-founder of Fabrikatör. We discuss how to forecast, plan and execute your inventory operations.

On the Show Today You’ll Learn:

The best approach to start with inventory planning
How to find out which products to restock and in what quantities
Insights into why back ordering is important
How to utilize back orders as a market research tool

Links & Resources

Website: https://www.fabrikator.io/
Shopify App Store: https://apps.shopify.com/fabrikator
LinkedIn: https://www.linkedin.com/in/befeoglu/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3LwJwNO

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Ecommerce Funding: Your Key to Success in Online Retail | #175 Piotr Pisarz

Tue, 25 Apr 2023 08:00:00 -0400

Discover the latest funding options available for ecommerce merchants in this episode of the Ecommerce Coffee Break Podcast, featuring a discussion with Piotr Pisarz, founder and CEO at weareuncapped.com

On the Show Today You’ll Learn:

How to fund your ecommerce business
The biggest problem for ecom merchants in the current market
Taking loans from banks or private companies: which is better?
How to maintain your credit score
How to apply for ecommerce funding

Links & Resources

Website: https://www.weareuncapped.com/
twitter: https://twitter.com/weareuncapped
LinkedIn: https://www.linkedin.com/company/weareuncapped/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3V7fQKl

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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How Saying 'Thank You' Boosted Online Sales by 20% | #174 Alex Papli

Wed, 19 Apr 2023 15:00:00 -0400

Learn how an online store increased revenue by 20% with a simple thank you: Alex Papli, Founder of tyvideo.app, shares his insights on the latest Ecommerce Coffee Break Podcast episode.

On the Show Today You’ll Learn:

How you can use personal video messages to help your brand grow
How you can benefit from using AI to interact with your customers
How you can make your past customers buy more with these simple strategies
How you can create effective video messages by including these essential tips

Links & Resources

Website: https://www.thankyouvideo.app/
Shopify App Store: https://apps.shopify.com/cx-video
Instagram: https://www.instagram.com/thankyou_video/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3oo2ugy

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Unleash Relevancy In Ecommerce | #173 Mike Griffin

Mon, 17 Apr 2023 12:00:00 -0400

This episode features Mike Griffin, SVP of Business Development at rokt.com, discussing how you can increase profits by presenting customers with personalized offers after they complete their transactions.

On the Show Today You’ll Learn:

How to monetize your confirmation page
The power of the transaction moment - what it is and why it is so important
How to show customers relevant offers post-checkout to generate profit.
Why rokt.com makes merchants money on autopilot

Links & Resources

Website: https://www.rokt.com/
Shopify App Store: https://apps.shopify.com/rokt-ecommerce
Linkedin: https://linkedin.com/company/rokt
Twitter: https://twitter.com/rokt
Facebook: https://www.facebook.com/ROKT/
Instagram: https://www.instagram.com/rokt_global

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3oeOJk9

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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How Barcodes make your life easier as a Shopify Merchant | #172 Charlie Tyler

Wed, 12 Apr 2023 09:00:00 -0400

Discover how barcodes can benefit Shopify Merchants in this episode of the Ecommerce Coffee Break Podcast, where I'm joined by Charlie Tyler, Product Manager at EasyScan.

On the Show Today You’ll Learn:

The advantages of working with barcodes
An insight into your day-to-day operations using barcodes as an entrepreneur on Shopify
The process to transfer from not having barcodes in Shopify to having every product labeled
How barcodes help to make shipping and returns easy

Links & Resources

Website: https://506.io/
Shopify App Store: https://apps.shopify.com/easyscan-inventory-and-order
LinkedIn: https://www.linkedin.com/in/charleshtyler/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3UyZTfF

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

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Premium Shopify Themes: A Game-Changer for Your Store and Buyer's Journey | #171 Marcus Seoighe

Tue, 11 Apr 2023 08:00:00 -0400

This Ecommerce Coffee Break Podcast episode features a conversation with Marcus Seoighe, Managing Director of cleancanvas.co.uk. We discuss how the best premium Shopify themes supercharge your store as well as your buyer's experience.

On the Show Today You’ll Learn:

What kind of theme can supercharge your store
What makes a theme stand out
Step-by-step insight into how you can build a theme for your store
How to easily shift from one theme to another
Can a theme be industry-focused, or should it be one theme that fits all

Links & Resources

Website: https://www.cleancanvas.co.uk/
LinkedIn: https://www.linkedin.com/company/clean-canvas/
Instagram: https://www.instagram.com/cleancanvas/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3KPlSM2

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Unlocking the Secrets of Successful Subscription Box Businesses | #170 Ben Fisher

Thu, 06 Apr 2023 08:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Ben Fisher, Co-founder & Technical CEO of Rodeo at hey.rodeo. We discuss the love/hate relationship of subscriptions between brands & consumers.

On the Show Today You’ll Learn:

How to come up with a subscription model that works
What's the best start to get into a subscription-based business
What do you need to have to get your subscription model working
Why discounts not always a win for your business

Links & Resources

Website: https://hey.rodeo/
LinkedIn: https://www.linkedin.com/in/skinnyandbald/
Twitter: https://twitter.com/skinnyandbald

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3nVNqX2

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Boosting Sales with the Creator-Driven Commerce Approach | #169 Rishabh Jain

Wed, 05 Apr 2023 09:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, we have a chat with fermatcommerce.com's Co-Founder & CEO, Rishabh Jain, as we explore the impact of a Creator-Driven Commerce approach on sales acceleration.

On the Show Today You’ll Learn:

How to make content shippable
How to choose the products you want to promote
What makes a product a good content fit
The best way to manage content across different platforms

Links & Resources

Website: https://www.fermatcommerce.com/
Shopify App Store: https://apps.shopify.com/fermat
LinkedIn: https://www.linkedin.com/in/rishabhmjain/
Twitter: https://twitter.com/rishabhmjain

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3zvCEcS

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Transforming the Shopping Experience: The Benefits of Autonomous Personalization in Ecommerce | #168 Roi Sorezki

Mon, 03 Apr 2023 08:00:00 -0400

Join us on this episode of the Ecommerce Coffee Break Podcast to learn about autonomous hyper-personalization and how it can help you increase conversion rates without having to increase website traffic. Our guest for the show is Roi Sorezki, the founder & CEO of Twik.io.

On the Show Today You’ll Learn:

How to create a hyper-personalized store
What is AI and how can you use it to personalize your store
An AI tool that could provide more accurate data than Google Analytics
A simple way to integrate all events into Google Analytics
AI & machine learning: what's next?

Links & Resources

Website: https://www.twik.io/
Shopify App Store: https://appstore.twik.io/apps/ecommerce-personalization
LinkedIn: https://www.linkedin.com/company/twik/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3znVfHP

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Subscribe today so you don't miss an episode!
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Tag the podcast on Instagram

______________________________________________________

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Bonus Episode: I Reveal My New Home Base | Claus Lauter

Thu, 30 Mar 2023 07:00:00 -0400

In this episode, I reveal my new home base and invite you to join me in our free e-commerce merchant community.

On the Show Today You’ll Learn:

Where I am in the world
Your invite into ECOM MERCHANT PRO, our free Marketing Optimization Community. IT'S FREE.
Your invite to my personalized 1-on-1 online merchant mentorship

Links & Resources

Free ECOM MERCHANT PRO community: https://www.clauslauter.com/ecom-merchant-pro/
Personalized 1-on-1 mentorship: https://www.clauslauter.com/online-business-consulting/

Get access to more free resources by visiting the podcast episode page at

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

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Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

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How To Run High Roas Digital Ads In 2023 | #167 Paul Matvienko

Wed, 29 Mar 2023 08:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Matvienko, CEO & Co-Founder of adwisely.com. We discuss how to run high ROAS digital ads in 2023.

On the Show Today You’ll Learn:

What to do about the current cookie scenario
An overview of Facebook Dynamic Ads
How to save time on ad platforms
How to validate your website performance
Why start with objective conversions rather than with dynamic ads

Links & Resources

30 days free trial: https://adwisely.com/?utm_source=opinion_leader&utm_medium=ecommerce_coffee
Website: https://adwisely.com/
Shopify App Store: https://apps.shopify.com/adwisely?
LinkedIn: https://www.linkedin.com/in/matvienkopavel/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/42S8ZIn

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Accessible In-store eCommerce - the missing brick in the future of commerce | #166 Giles Corbett

Mon, 27 Mar 2023 07:00:00 -0400

In this edition of the Ecommerce Coffee Break Podcast, Giles Corbett, Co-founder & CEO at cloudshelf.ai, joins us for a chat about the future of commerce and the importance of Accessible In-store eCommerce.

On the Show Today You’ll Learn:

The importance of brick and mortar
How to compete with big brands while having a small/medium store
A deep insight into shopper’s psychology.
How to take your promotions to a whole new level

Links & Resources

Website: https://cloudshelf.ai
LinkedIn: https://www.linkedin.com/company/cloudshelf
Instagram: https://www.instagram.com/cloudshelf_ai/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3LWoNUs

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

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Bonus Episode: Eliminating Time Bandits and Energy Empires for Ecommerce Growth

Thu, 23 Mar 2023 03:00:00 -0400

In this episode, I will explore the concept of "time bandits" and "energy empires" and how they affect e-commerce businesses.

On the Show Today You’ll Learn:

What are time bandits and how to identify them
How to conduct a time audit and restructure your day
How to identify energy empires and why they are detrimental to your business
Practical tips for eliminating time bandits and energy empires from your life and business.
And more

Links & Resources

Website: https://www.clauslauter.com/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3K0unU8

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Kickstart Your Influencer Marketing: 5 Tips to Make It Work for You Today | #165 Nisarg Shah

Tue, 21 Mar 2023 04:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, Nisarg Shah, Co-Founder & CEO of affable.ai, shares his insights on how to leverage influencer marketing and five ways to get started.

On the Show Today You’ll Learn:

The importance of working with influencers
Ideas to get started on influencer marketing
Finding influencers who share your brand's audience
Getting influencers on board: what you should offer
Influencer marketing spying: what you need to know

Links & Resources

Website: https://www.affable.ai
Shopify App Store: https://apps.shopify.com/affable-influencer-marketing
LinkedIn: https://www.linkedin.com/in/nisarg259/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3JWFfmf

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Data Simplified: Using Automation to Empower Non-Technical Merchants | #164 Saptarshi Nath

Mon, 20 Mar 2023 06:00:00 -0400

This episode of the Ecommerce Coffee Break Podcast features a conversation with Saptarshi Nath, Co-founder and CEO at airboxr.com. We discuss how to simplify data and use automation to empower non-technical merchants.

On the Show Today You’ll Learn:

The biggest challenge for merchants when it comes to getting good results from their data
What metrics should you track
How to identify your most valuable customers
How to schedule your reporting
And more

Links & Resources

Website: https://www.airboxr.com/
Shopify App Store: https://apps.shopify.com/airboxr
LinkedIn: https://www.linkedin.com/in/saptarshinath
Twitter: https://twitter.com/saptarshinath

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3yRoYZb

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Why Retention is the new Acquisition | #163 Danielle Butera

Wed, 15 Mar 2023 06:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.

On the Show Today You’ll Learn:

What is retention
Why is retention the new acquisition
How to keep a customer
How to bring a customer back to your store
How does SMS marketing improve customer retention

Links & Resources

Website: https://www.yotpo.com/
Socials: https://www.facebook.com/yotpo
LinkedIn: https://www.linkedin.com/company/yotpo/
Twitter: https://twitter.com/yotpo
Instagram: https://www.instagram.com/yotpo/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3FrhTSO

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Entering New Markets Is The Best Thing For Your Ecommerce Business | #162 Bryce Cressy

Tue, 14 Mar 2023 06:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, we sit down with Bryce Cressy, the Head of Partnerships at zee.co, to delve into the topic of why expanding your ecommerce business into new markets can be so beneficial.

On the Show Today You’ll Learn:

How to expand your business internationally
The minimum volume to be considered before entering into a new market
Timing recommendations for merchants planning to sell abroad
What are the risks if you don't do it right
An all-in-one streamlined solution for entering global markets

Links & Resources

Website: https://www.zee.co
LinkedIn: https://www.linkedin.com/in/bryce-cressy-6b936290/
Instagram: https://www.instagram.com/zee_ior/
Facebook: https://www.facebook.com/IORZee/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3mOIzXs

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Subscription programs: How Successful Brands Launch, Scale, and Innovate | #161 Matthew Holman

Mon, 13 Mar 2023 03:00:00 -0400

Discover the secrets of successful subscription program launch, scaling, and innovation as Matthew Holman, Head of Growth at QPilot, joins us on the Ecommerce Coffee Break Podcast.

On the Show Today You’ll Learn:

What you need to know before starting a subscription program
Niche industries or verticals suitable for subscription programs
Differences between a membership-based program and a subscription-based program
Frequency types most commonly used for subscriptions
And more

Links & Resources

Website: https://qpilot.cloud/
LinkedIn: https://www.linkedin.com/in/holman-matthew/
Twitter: https://twitter.com/subscriptiondoc/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l6dttG

Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Shopify Success Unlocked: The Importance of Collection Pages for Driving Conversions and Growing Your Business | #160 Will Waggenspack

Thu, 09 Mar 2023 03:00:00 -0500

Join us on this episode as we sit down with Will Waggenspack, co-founder of entaice.com, to discuss how optimizing collection pages can be the key to unlocking your Shopify store's conversion potential.

On the Show Today You’ll Learn:

The best practices to improve your page rankings
How to present information on your product page
How to generate the right user experience
How to optimize the collection page
How to help users discover products they want to buy

Links & Resources

Website: https://www.entaice.com/
Shopify App Store: https://apps.shopify.com/entaice
LinkedIn: https://www.linkedin.com/in/willwspack/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3IXlUzs

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Maximizing Profits: How to Optimize Your Ecommerce Site for Conversions | #159 Yuxin Zhu

Tue, 07 Mar 2023 01:00:00 -0500

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips and tricks for optimizing your ecommerce website for conversions.

On the Show Today You’ll Learn:

Optimizing a website for conversion - why is it so important?
How to create a user-centered website or page
The importance of landing pages today
Shopify landing pages: how do they work
How to get started and build your first landing page using Replo

Links & Resources

Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/41Pp4Oe

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Low-Cost Marketing Hacks: Making Word of Mouth Work for Your Business | #158 Raúl Galera

Mon, 06 Mar 2023 09:00:00 -0500

In this edition of the Ecommerce Coffee Break Podcast, Raúl Galera, the Partnerships Lead at ReferralCandy, joins us to talk about inexpensive marketing tactics and the art of making Word of Mouth marketing work for you.

On the Show Today You’ll Learn:

Why Word of Mouth is one of the best marketing channels
What WOW strategies to follow in your business
The best referral setup for your business
Why you should pay influencers a commission only
And more

Links & Resources

Website ReferralCandy & InfluencerCandy: https://www.referralcandy.com/coffeebreak
Shopify App Store: https://apps.shopify.com/referralcandy
Facebook: https://www.facebook.com/referralcandy
LinkedIn: https://www.linkedin.com/in/raulgalera/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3mtWEt2

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

ReferralCandy’s word of mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Create Loyalty in Ecommerce During Economic Downturn | #157 Rakshithaa Mahesh

Thu, 02 Mar 2023 06:00:00 -0500

In this episode, I talk with Rakshithaa (Ria) Mahesh and Hemant Purswani, Co-Founders of appstle.com, to discuss the importance of customer retention and loyalty in the ecommerce industry, especially in the midst of an economic downturn.

On the Show Today You’ll Learn:

How to unlock growth with customer retention tools
The benefits of loyalty programs for customer acquisition and retention
Why memberships and subscriptions are so successful
What do you do to make your customer's life easier

Links & Resources

Website: https://appstle.com/
Shopify App Store: https://apps.shopify.com/subscriptions-by-appstle
LinkedIn: https://www.linkedin.com/company/appstle/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3y5AXSI

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enhance Your Website's Conversion Rates by Tracking Visitor Patterns | #156 Mutakabbir Ahmed Tayib

Wed, 01 Mar 2023 03:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Mutakabbir Ahmed Tayib, Chief Marketing Officer at enhencer.com. We discuss how to maximize your website's potential with an AI algorithm that improves conversion rates through better audience targeting.

On the Show Today You’ll Learn:

Why it's hard to find audiences these days
What you can do to improve your targeting
How much should you spend on ads for your specific products
How much will AI take over from an e-commerce store
And more

Links & Resources

Website: https://enhencer.com/
Shopify App Store: https://apps.shopify.com/enhencer-1
LinkedIn: https://www.linkedin.com/company/enhencer/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/41BZLz2

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh

Mon, 27 Feb 2023 01:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, Dave Rodenbaugh, the founder of Recapture.io, joins us to talk about implementing the standard playbook of emails (and why you don't need all of them at once.)

On the Show Today You’ll Learn:

How to implement the standard playbook of emails
How to craft the perfect abandoned cart sequence
Best practices for A/B testing in the email flows
Understanding the mechanics of post-purchase emails
And more

Links & Resources

Website: https://recapture.io
Shopify App Store: https://apps.shopify.com/recapture-abandoned-cart-and-email-marketing
LinkedIn: https://www.linkedin.com/in/rodenbaugh/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3EFyhPe

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The 3 Ingredients To Building A Profitable Shopify Business | #154 Duane Brown

Thu, 23 Feb 2023 02:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Duane Brown, Founder & Head of Strategy at Take Some Risk Inc. at takesomerisk.com. We talk about the three ingredients to building a profitable Shopify business.

On the Show Today You’ll Learn:

The three key ingredients required to establish a profitable Shopify business.
Effective strategies for dividing a marketing budget across multiple channels to achieve optimal outcomes.
Why relying solely on one platform is not a recommended approach.
The most significant challenges that direct-to-consumer brands encounter.
Insights into the importance of sales channels for emerging brands.

Links & Resources

Website: https://www.takesomerisk.com/
LinkedIn: https://www.linkedin.com/in/duanebrown/
Instagram: https://www.instagram.com/takesomerisk/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3xSOT25

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to To Save Instagram Stories, Reels, And Posts | #153 Paul Benigeri

Tue, 21 Feb 2023 01:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Benigeri, Co-founder and CEO of Archive at archive.com. We talk about how to save Instagram stories, reels, and posts.

On the Show Today You’ll Learn:

The significance of user-generated content in modern times
Techniques for leveraging existing user-generated content
A tool for easily discovering relevant content
Tips for handling copyright concerns
Maximizing the potential of user-generated content for merchants
Common mistakes and pitfalls to avoid when working with user-generated content

Links & Resources

Website: https://archive.com/
Shopify App Store: https://apps.shopify.com/archive-app-ugc-instagram-stories-tiktok
LinkedIn: https://www.linkedin.com/company/archive-dot-com/
TikTok: https://www.tiktok.com/@archive_dot_com
Instagram: https://www.instagram.com/archive_dot_com/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3ShyCx3

Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Conquer the Ecommerce Challenges of 2023 | #152 Gian Maria Gramondi

Mon, 20 Feb 2023 06:00:00 -0500

On this episode of the Ecommerce Coffee Break Podcast, we chat with Gian Maria Gramondi, shopcircle.co's COO, about how to tackle the ecommerce challenges that 2023 will bring. We also share tips on how to leverage apps to improve your chances of success.

On the Show Today You’ll Learn:

What are the current market’s trends
What is traffic generation and how it is working
The most crucial apps that a store should have
How can artificial intelligence help create content for building retention
What's going to happen in 2023 in the market

Links & Resources

Website: https://shopcircle.co/
LinkedIn: https://www.linkedin.com/company/shop-circle/
Facebook: https://www.facebook.com/shopcircleco
Instagram: https://www.instagram.com/shopcircleco/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3EpkjAX

Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Free "Ask an Ecom Growth Expert" Sessions

Sat, 18 Feb 2023 08:00:00 -0500

You are invited to our free "Ask an Ecom Growth Expert" sessions!

Don't miss out on your chance to pick the brains of our Ecommerce Growth Experts! Register for our monthly live Zoom sessions and get access to valuable insights and advice.

It's free, but spaces are limited.

Register Now at https://www.clauslauter.com/ask-an-ecommerce-growth-expert/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Build a Social Media Following on Every Platform | #151 Derek Videll

Wed, 15 Feb 2023 05:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, we have the pleasure of speaking with Derek Videll, an accomplished entrepreneur, and social media expert. Derek is the Founder of SocialBamboo.com, Host of the Social Media Entrepreneurs Podcast, and Inventor of The Social Launch Formula. Our conversation delves into the topic of building a social media following across all platforms, offering insights and strategies for success.

On the Show Today You’ll Learn:

Why it is important to build your social media channels
How to grow your social media following
The strategy you should follow through on going from the first initial sign-up and then continuing from there.
What format of content you should post the most? (Static, videos)

Links & Resources

Website: https://www.socialbamboo.com/
Instagram: https://www.instagram.com/socialbamboo_/
LinkedIn: https://www.linkedin.com/in/dvidell

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3YTCma7

Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How DTC brands can grow sustainably in 2023 | #150 Rohit Maheshwaran

Tue, 14 Feb 2023 02:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Rohit Maheshwaran, Co-founder of Moda, at getmoda.io. We discuss how DTC brands can grow sustainably in 2023.

On the Show Today You’ll Learn:

Why is retention important for growth in 2023?
Retention strategies DTC brands should adopt.
Must have automations that brands can leverage for driving retention
How can new-age platforms help in customer retention?
How is Moda helping DTC e-commerce brands grow sustainably?

Links & Resources

Website: https://www.getmoda.io
LinkedIn: https://www.linkedin.com/company/getmodadotio
Facebook: https://www.facebook.com/getmodadotio

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3E5AGmi

Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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The Secret to Ecommerce Growth: Harnessing the Power of Data Integration | #149 Robin H. Smith

Tue, 14 Feb 2023 00:00:00 -0500

In this episode, I talk with Robin H. Smith, CEO and Co-Founder of VL Omni. Join us as we delve into the world of data integration and discover why it's so essential for the success of ecommerce businesses.

On the Show Today You’ll Learn:

The significance of having good data and how to identify it from bad data.
How you as a Shopify merchant can do more with your data.
How to maximize your data as a Shopify merchant
The benefits of early planning for data integration in scaling your br

Links & Resources

Website: https://vlomni.com/
Request a Strategic Consultation: https://vlomni.com/strategic-ecommerce-consultation/
VL OMNI Shopify Plus Partner: https://vlomni.com/shopify-plus/
LinkedIn: https://www.linkedin.com/company/virtual-logistics-inc/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3S3VdNO

Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Ecommerce Revenue Boost: The Benefits of an AI-Powered Sales Associate | #148 Shauli Mizrahi

Thu, 09 Feb 2023 02:00:00 -0500

This episode features a conversation with Shauli Mizrahi, Co-founder and CTO of Rep AI at hellorep.ai. We explore the benefits of an AI-powered sales associate and how it can transform your ecommerce business.

On the Show Today You’ll Learn:

The biggest challenge in personalizing the user experience in e-commerce stores
How AI can assist in selling products and improving the product catalog display
The sources of data that AI utilizes for e-commerce stores
Available resources for merchants to learn about AI tools
The impact of AI on average order value conversions and lifetime customer value
Ways to improve overall success in e-commerce stores through AI

Links & Resources

Website: https://www.hellorep.ai/
LinkedIn: https://www.linkedin.com/in/shaulimizrachy/
Twitter: https://twitter.com/repaiteam
YouTube: https://www.youtube.com/channel/UC0mJlS0EJUkHyJkvs-LpOOQ
Facebook: https://www.facebook.com/Repaiteam

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3YpPX9H

Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Maximizing Staffing Success: Transforming Struggles into Strength | #147 Nerissa Chaux

Tue, 07 Feb 2023 02:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Nerissa Chaux, co-Founder & director of Filta (filtaglobal.com) and host of the world's largest Official Shopify meetup. Join the conversation with Nerissa Chaux as she reveals how to turn staffing headaches into a thing of the past.

On the Show Today You’ll Learn:

Uncover the top recruitment challenge faced by online merchants.
Gain clarity in the recruitment process to find the ideal candidate.
Locate the perfect fit for your team with Nerissa Chaux's expert tips.
Discover crucial interview questions to ask after the first stage.
Learn how to align in-house and outsourced teams with Nerissa Chaux's seamless strategy.

Links & Resources

Website: https://www.filtaglobal.com
Facebook: https://www.facebook.com/filtaglobal/
Instagram: https://www.instagram.com/filtaglobal/
LinkedIn: https://www.linkedin.com/company/filta/
TikTok: https://www.tiktok.com/@filtaglobal

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3YpPX9H

Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy | #146 Andy Janaitis

Thu, 02 Feb 2023 06:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands.

On the Show Today You’ll Learn:

The influence of Google Ads on small-to-medium businesses
Steps to easily enter the world of paid advertising
The various options offered by Google to target the right audience
The timeline for algorithm optimization and results-based testing
The relative strength of Google in comparison to other advertising platforms

Andy Janaitis, founder of PPC Pitbulls, helps build authentic customer relationships and increase sales through ecommerce marketing. He uses data-driven strategies in Google Ads to drive results. With a focus on understanding clients' businesses, Andy believes in keeping marketing simple, making decisions with data, and pivoting to success. Get started on your digital marketing journey with a free strategy session at ppcpitbulls.com.

Links & Resources

Website: https://ppcpitbulls.com/
LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/
YouTube: https://www.youtube.com/channel/UCNAmAY0uHbCvhmtw5wvIBWQ

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l76Yqo

Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Future Of Online Consignment | #145 Jon Staab

Tue, 31 Jan 2023 00:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Jon Staab, CEO of consigncloud.com and we discuss the future of online consignment.

On the Show Today You’ll Learn:

How does consignment work, and how does it interact with e-commerce?
What are the unique challenges of a consignment store?
Processes involved in consignment
Consignment and Shopify: how do you connect them?

Jon is a software developer-turned-CEO of a small company in northern Idaho producing cloud software to help consignment and resale shops succeed. Although he began as a software developer, the last seven years of serving resale shops and growing his business have taught him a thing or two about the impact software can have on the real world.

Links & Resources

Website: https://www.consigncloud.com/
LinkedIn: https://www.linkedin.com/company/consigncloud/
Facebook: https://www.facebook.com/ConsignCloud
Instagram: https://www.instagram.com/consigncloud/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3HJuTER

Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Shopify Apps Are Harming Your Page Speed | #144 William Belk

Thu, 26 Jan 2023 02:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, I speak with William Belk, a seasoned software and product designer/developer with 20 years of experience. We discuss the topic of speed optimization for Shopify websites and delve deeper into ways to improve site speed and what factors are important to consider.

On the Show Today You’ll Learn:

How important is the page speed of a website?
How Shopify is handling page speed.
Can Shopify apps kill your store? Here's how & why.
What you should do before hiring a developer to optimize your website.

William is the founder of pagedoctor.com and has released 5 apps on the Shopify app store since 2017. William helps with complex Shopify projects, web performance optimization, SEO strategy and improvement for Google Search, or Lean process improvement.

Links & Resources

Website: https://www.williambelk.com/
Website: https://www.pagedoctor.com
Shopify App store: https://apps.shopify.com/partners/william-belk
LinkedIn: https://www.linkedin.com/in/williambelk/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Making Websites Accessible for People with Disabilities: What you Need to Know | #143 Bet Hannon

Tue, 24 Jan 2023 04:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Bet Hannon, CEO & Founder of accessicart.com.

Join us as we delve into the crucial topic of website accessibility for people with disabilities. We'll be exploring the key considerations and providing an overview of the laws and tools available to make sure everyone can access your website.

On the Show Today You’ll Learn:

How to make websites accessible for people with disabilities
How to optimize Shopify stores for accessibility
Website accessibility laws: what you need to know
Examples of accessibility tools

Bet grew up in a retail family, learning to make change for customers at age 6 in her grandparent's corner grocery. She founded a digital services agency in 2008, and over the last five years, she and her team have increasingly specialized in website accessibility and eCommerce. They rebranded as AccessiCart last year, and they delight in helping merchants of all sizes find ways to make their websites work better for people with disabilities.

Links & Resources

Website: https://accessicart.com/
Twitter: https://twitter.com/AccessiCart
LinkedIn: https://www.linkedin.com/company/accessicart/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes

Fri, 20 Jan 2023 05:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.

On the Show Today You’ll Learn:

How did Apple iOS 14.5 affect Facebook ads
Is Facebook advertising still worth it
How to shift budgets in your ad campaigns
What is an ads trading desk
What is Optily's role in helping Shopify merchants with paid advertising

Brendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.

Links & Resources

Website: https://www.optily.com/
Shopify App Store: https://apps.shopify.com/optily
LinkedIn: https://www.linkedin.com/company/optily/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

What Entrepreneurs Should Keep In Mind To Succeed | #141 Thomas Smale

Tue, 17 Jan 2023 01:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Thomas Smale, Founder, and CEO of FE International. We discuss what entrepreneurs should keep in mind to succeed.

On the Show Today You’ll Learn:

How does a business become sellable?
The characteristics that make a business owner or entrepreneur successful
How can a merger acquisition work for small and medium businesses?
How viable is it to sell a business now? Should entrepreneurs wait until the economy recovers?
And more

Thomas Smale is the CEO of FE International, an M&A advisory firm for mid-market SaaS, eCommerce, and content businesses. He's an authority on e-commerce, SaaS, and content and established the category of M&A advisory for online businesses. He has 12 years of experience, has grown FE International into a global award-winning firm and has consulted on over $1B in lifetime acquisitions.

Links & Resources

Website: https://feinternational.com/
LinkedIn: https://www.linkedin.com/company/feinternational/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Bonus Episode: An Interview with OpenAI GPT-3 Avatar Sophie

Wed, 11 Jan 2023 06:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, listen in on a conversation with Sophie, an AI-powered avatar and digital human created using OpenAI's GPT-3 technology. Topics include Shopify, the latest developments in ecommerce, and the implications of artificial intelligence in the field.

On the Show Today You’ll Learn:

An overview of what's going on in ecommerce.
Is artificial intelligence helpful when shopping online?
Does artificial intelligence assist shoppers in making decisions?
The advantages of selling online
And more

Links & Resources

Website:: https://iamsophie.io/
Website: https://chat.openai.com/
Website: https://digitalhumans.com/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Blended Traffic Mistakes (Cold Vs Warm Traffic) | #140 Leo Ebbert

Tue, 10 Jan 2023 01:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Leo Ebbert, founder and president of Exact Click Digital. We discuss blended traffic mistakes (cold vs warm traffic).

On the Show Today You’ll Learn:

The biggest traffic mistakes people make
Modeling conversion: what is it?
Why don’t you need a third-party tracker
Are AI campaigns for ads more effective than manual campaigns?
And more

Leo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertising

Links & Resources

Website: https://exactclickdigital.com/
LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Turning Customers And Community Into Affiliates | #139 Noah Tucker

Thu, 05 Jan 2023 01:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Noah Tucker, Founder and CEO at Social Snowball. We discuss how to turn customers and communities into affiliates.

On the Show Today You’ll Learn:

What is the significance of affiliate marketing
Getting your affiliate program up and running
The benefit of Social Snowball for merchants & affiliates
How and when to pay your affiliates
And more

Links & Resources

Website: https://socialsnowball.io/
Shopify App Store: https://apps.shopify.com/social-snowball
LinkedIn: https://www.linkedin.com/company/social-snowball-app/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Community Strategies Are Critical To Brands | #138 Tarek Mehio

Tue, 03 Jan 2023 05:00:00 -0500

This episode of the Ecommerce Coffee Break Podcast features a conversation with Tarek Mehio of peerboard.com. We discuss why community strategies are important for brands.

On the Show Today You’ll Learn:

How a community can benefit your brand
How should a merchant approach community building
When to invite customers into the community
How do you get your community off the ground?
And more

Links & Resources

Website: https://peerboard.com/
Shopify App Store: https://apps.shopify.com/peerboard
Peerboard community: https://community.peerboard.com/
LinkedIn: https://www.linkedin.com/in/tarek-mehio-08805845

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Year End Wrap Up & A Look Ahead to 2023 - Ecommerce Coffee Break Podcast

Fri, 30 Dec 2022 03:00:00 -0500

Just a quick thank you to all our listeners and a preview of what to expect in 2023.

More info http://ecommercecoffeebreak.com/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee he

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

WhatsApp for Sales, Marketing, and Support | #137 Prakhar Vats

Wed, 28 Dec 2022 01:00:00 -0500

This episode features a conversation with Prakhar Vats one of the Founding members at LimeChat.ai. We discuss how to use WhatsApp for sales, marketing, and support.

On the Show Today You’ll Learn:

The benefits of WhatsApp for online shopping and e-commerce
What Artificial Intelligence (AI) I can do for your customer communication
The best way to use WhatsApp for sales
AI's ability to handle unusual requests
Implementing AI in Shopify on a technical level
And more

Links & Resources

Website: https://www.limechat.ai/
Shopify App Store: https://apps.shopify.com/limechat-shop
LinkedIn: https://www.linkedin.com/in/prakharvats/
Instagram: https://www.instagram.com/limechat.ai/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Sell More With Product Bundles | #136 Leigh Barnes

Tue, 20 Dec 2022 00:00:00 -0500

This episode features a conversation with Leigh Barnes, Chief Technology Officer at weareeight.com . We talk about the topic "What are bundles / bundling?"

On the Show Today You’ll Learn:

How do bundles work?
Examples of bundles, e.g. Pre-made bundles, pick & mix, shop the look, gift boxes
When is the right moment to present the bundle to your customer
How bundle discounting works
What a Bundle Builder can do for you
And more

Links & Resources

Website: https://www.bundlebuilder.app/
Shopify App Store: https://apps.shopify.com/bundlebuilder
LinkedIn: https://www.linkedin.com/company/weareeight

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Boost AOV With Custom Thank You Page Upsell Funnels | #135 Ruth Even Haim

Wed, 14 Dec 2022 02:00:00 -0500

This episode features a conversation with Ruth Even Haim, co-founder of ReConvert. We discuss how to boost your average order value (AOV) with custom thank you page upsell funnels.

On the Show Today You’ll Learn:

The concept of upselling and cross-sell
How do upsells and cross-sells affect revenue and conversions
The best ways to upsell on the thank you page
How Reconvert can help ecommerce merchants make more money with less effort
And more

Ruth isn't your typical entrepreneur - she began her career working in the military's IT department before moving to a project lead role in high tech. During this time, she built a small e-commerce business as a side hustle - through that experience, she learned to think like a merchant and see where Shopify's apps store was missing solutions. Together with her co-founder & brother Eric, Ruth has built several amazing products - including Reconvert Upsell, the most popular upsell app on the Shopify platform. ReConvert boasts almost 40,000 active stores and has generated over 3M in revenue for online brands like Tushy, Dress barn, and more.

Links & Resources

Website: https://www.reconvert.io/
Shopify App Store: https://apps.shopify.com/reconvert-upsell-cross-sell
LinkedIn: https://www.linkedin.com/in/ruth-even-haim-b81b7269/l

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Win In A World Of Disingenuous User Generated Content | #134 Boris Zlatkin

Sun, 11 Dec 2022 07:00:00 -0500

This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content.

On the Show Today You’ll Learn:

- What is the best way to create user-generated content?
- What can you do to motivate people to create customer-generated content (Video Testimonials) for you?
- How much user-generated content do you need?
- When using Shopify, how does the implementation work
- And more

Boris has 10 years of experience in marketing and performance marketing. He was head of marketing for a gift card marketplace ($50M yearly revenue) in 2016-2017, founded and exited a customized jewelry brand, was head of digital at spot.io and VP of marketing at moodifypet.co.uk, a $1M arr subscription business.

Links & Resources

Website: https://trusta.app/
Shopify App Store: https://apps.shopify.com/trusta?
LinkedIn: https://www.linkedin.com/in/boris-zlatkin-47407839/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Influence The Shopper Journey With Video | #133 Ajay Bam

Fri, 09 Dec 2022 11:00:00 -0500

This episode features a conversation with Ajay Bam. We discuss why you need to harness the power of video for your marketing.

On the Show Today You’ll Learn:

- How to influence the shopper journey with video
- The power of video for personalized marketing
- How to use UCG content for your marketing
- Why video SEO is important
- And more

Ajay is currently the co-founder and CEO of AI innovator Vyrill.com, a U.C. Berkeley Skydeck-founded startup. Ajay pioneered the adoption of mobile devices for personalized loyalty, rewards, offers, and payment management. He is a recipient of many issued patents in the mobile commerce space. Ajay is an alum of the University of Mumbai, East Tennessee State University, and Babson College with degrees in Computer Science and an MBA.

Links & Resources

Website: https://www.vyrill.com/
Shopify App Store: https://apps.shopify.com/vyrill
LinkedIn: https://www.linkedin.com/company/vyrill/
Instagram: https://www.linkedin.com/company/vyrill/
LinkedIn: https://www.linkedin.com/in/ajaybam/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Use AI to Optimize Your Marketing | #132 Josip Begic

Tue, 29 Nov 2022 03:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing.

On the Show Today You’ll Learn:

Mistakes people make when spending their marketing budget
The best ways to optimize your ad spend
Strategies for competing in the market
The most important reporting tool for Shopify merchants
Facebook, Google, Shopify. What is their relation?
And more

Josip Begic is a mathematician who spent $20M on Facebook and Google ads for Shopify stores. Worked as a head of growth for 3 YC companies (all on Shopify). Now he is the founder of Lebesgue: Smarter Marketing - an app that works as your Artificial Intelligence CMO.

Links & Resources

Website: https://lebesgue.io/
Shopify App store: https://apps.shopify.com/advertising-insights
LinkedIn: https://www.linkedin.com/company/lebesgue/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Popup Tips to Boost Your Conversion Rate | #131 Eric Melchor

Sun, 27 Nov 2022 03:00:00 -0500

This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast.

We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store.

On the Show Today You’ll Learn:

What are the misconceptions about CRO?
What is web personalization and CVO (customer value optimization)?
What is OptiMonk and what problems does it solve?
What are examples of a poor customer digital experience?
What are some actionable steps that listeners can take to create more delightful and surprising web experiences
And more

Eric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization-obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease.

Links & Resources

Website: https://www.optimonk.com/
Shopify App store: https://apps.shopify.com/optimonk/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Make Money Online with Digital Assets | #130 Blake Hutchison

Sat, 26 Nov 2022 04:00:00 -0500

In this episode, I speak with Blake Hutchison, CEO of Flippa.com, about successfully investing into digital assets and what you need to know before buying a new website. Listen to the end to learn about new online business opportunities.

On the Show Today You’ll Learn:

How to sell your digital asset once it reaches a certain size
How you can build up your asset to the point where someone would be interested in buying it
Which numbers, figures, and stats will a potential buyer be looking for
What a buyer would look for in a perfect-world scenario
And more

Blake Hutchison is the CEO of Flippa.com, the world's largest marketplace to buy & sell online businesses. Blake leads the team as they build out a product empowering exit and ownership for business owners and entrepreneurs globally. Prior to running Flippa, Blake held leadership roles across multiple fast-growth tech businesses across E-commerce and SaaS.

Links & Resources

Website: https://flippa.com/
LinkedIn: https://au.linkedin.com/in/blakehutchison

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Advantages of Shipping Insurance for Shopify Merchants | #129 Jared Haas

Fri, 25 Nov 2022 01:00:00 -0500

In this episode, I speak with Jared Haas of UPS Capital about porch piracy and other shipping issues. We will discuss what insurance options you have for your ecommerce stores.

On the Show Today You’ll Learn:

An insight into how shipping companies operate.
How to communicate with your customer about making their deliveries safer.
How Shopify merchants can get one-click package protection for their business.
How the InsureShield App for Shopify can significantly improve your conversion rate.
And more

Jared Haas is the Digital Agile Solutions Supervisor at UPS Capital. He has been with UPS Capital for just over three years and has been an instrumental part in the creation of UPS Capital’s InsureShield App for Shopify, an app designed to help brands improve their conversion rate, brand affinity, and brand loyalty by protecting against shipping mishaps, including porch piracy. The InsureShield app gives consumers and merchants opt-in options for shipping insurance protection on orders.

Links & Resources

Website: https://upscapital.com/resources/consumer-elected-insurance/
Shopify App store: https://apps.shopify.com/insureshield

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How Loyalty Can Help Merchants Survive The 'Opt-Out Era' | #128 Fiona Stevens

Wed, 23 Nov 2022 07:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, I talk with Fiona Stevens, Head of Marketing at LoyaltyLion.com. Our discussion focuses on the opportunities loyalty programs can bring to businesses. Hint: It's so much more than just giving your customers points.

On the Show Today You’ll Learn:

How can you make your customers to stay loyal?
How can a loyalty program help in this modern upgrading world?
Ideas to make your brand more personalized for your customer
How can your given points as a brand to your customer can be worthless?
How often do you think do you need to get in touch with your customers?
And more

Fiona Stevens is the Head of Marketing at LoyaltyLion at loyaltylion.com, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. Fiona has 14 years experience in Marketing, having worked in-house and agency side across functions including PR, SEO, and content. She has specialized in loyalty for retail and ecommerce brands for the past eight years and loves to talk about retention and driving revenue from existing customers.

Links & Resources

Website: https://loyaltylion.com/
Shopify App Store: https://apps.shopify.com/loyaltylion
LinkedIn https://www.linkedin.com/company/loyaltylion/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Shopify Brands Should Be Obsessed With User Experience | #127 Adrien Levinger

Thu, 17 Nov 2022 05:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, I talk with Adrien Levinger, Founder & CEO of FAV Solution. We discuss UX/UI best practices and why Shopify brands should be obsessed with user experience.

On the Show Today You’ll Learn:

How to build a website that is usable for a customer.
How should a user journey look on a Shopify store.
How should you do user testing once you go online.
What do you do if the site content is too heavy.
And more

Adrien has a Master of Science in Engineering from Telecom Paris, a top tech school in France. He combines strong technical engineering knowledge and a unique Client-side experience. FAV Solution is a leading eCommerce dev agency in the US, a Shopify Plus Partner, and a member of 1% for the Planet.

Links & Resources

Website: https://favsolution.com/
LinkedIn: https://www.linkedin.com/in/adrien-levinger/
Chrome extension to check image size vs rendered on screen: https://chrome.google.com/webstore/detail/image-details/aenkfgeagkbpmkbchfbfnkcefogmnboc?hl=en
Tinyjpg to optimize image weight: https://tinyjpg.com/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
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If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Shop Social - A new trend? | #126 Dana Roefer

Tue, 15 Nov 2022 08:00:00 -0500

In this episode, I talk with Dana Roefer, about the concept of social shopping. Dana is dedicated to showing potential social shoppers how they can change their lives by relying on their circle of entrepreneurs—their social sellers.

On the Show Today You’ll Learn:

The concept of social shopping
What kind of strategies should merchants follow to make their product worthy?
How can your customer assist you in staying focused?
An overview of the book "Shop Social"
And more

Dana Roefer is a social selling corporate consultant and LifePlan facilitator who is on a mission to help women recognize their worth, live with intentionality, and transform their buying habits.

An active social shopper, she believes that building a micro-community of experts with a vested interest in your well-being is the key to optimal, focused investing in yourself, your home, and your family.

Links & Resources

Website: https://www.danaroefer.com/
Amazon: https://www.amazon.com/Shop-Social-Connect-Products-Support/dp/1544531206
Instagram: https://www.instagram.com/danaroefer/
LinkedIn: https://www.linkedin.com/in/danaroefer/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
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If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Why Your Customers Unboxing Experience Is Important | #125 Dru Carpenter

Sat, 12 Nov 2022 00:00:00 -0500

This episode features a conversation with Dru Carpenter, Founder & CCO of Slippy.io. We discuss how brands can personalize the unboxing experience and why this is important.

On the Show Today You’ll Learn:

The best Marketing channel with a high opening rate
How to can increase the lifetime value of your customers
Why the unboxing experience of the customer is so crucial
Why personalization is essential
And more

Dru Carpenter is the Founder & CCO of Slippy.io. Dru started selling online ~ 6 years ago and joined a fulfillment company called Huboo as one of their first sales hires. He helped scale that business to Series B, and then decided to jump back into the early-stage startup world by joining a company called Scribeless, which provides “handwritten" direct mail services.

Combining his experience in selling and then providing fulfillment and direct mail services, he founded slippy to create a new marketing channel for eCommerce and enable brands to personalize the unboxing experience.

Links & Resources

Website: https://www.slippy.io/
LinkedIn: https://www.linkedin.com/company/slippyio/about/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Watch This To Boost Your Business! 5 Things You Need To Do...

Thu, 10 Nov 2022 00:00:00 -0500

Here are some tips and strategies on how you can increase your productivity and work less to achieve better results in your business.

Want to get in front of 1000's of Shopify merchants and business owners?
Become a featured interview guest on the show.

More info: https://www.clauslauter.com/podcast-guest-application/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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3D Augmented Reality App Improves Shopify Conversions | #124 Gaurav Baid

Mon, 07 Nov 2022 11:00:00 -0500

This episode features a conversation with Gaurav Baid, Founder & chief product officer at Avataar (avataar.ai). We discuss how augmented reality solutions can help increase conversions and sales for Shopify merchants.

On the Show Today You’ll Learn:

How AI and 3D augmented reality solutions can benefit customers and merchants
Best-case scenarios for using 3D augmented reality
The process of converting products into interactive 3D images
Which kind of size store would really profit from this technology
How a merchant should prepare before using 3D augmented reality
And more

Avataar is the world's first out-of-the-box 3D and interactive augmented reality solution that is shaping consumers’ online buying behavior. Avataar delivers life-size 3D and augmented reality (AR) first experiences across all consumer touchpoints (web, in-app, and social channels) using proprietary technology and 10+ US patents.

Links & Resources

Website: https://www.avataar.ai/
Shopify App Store: https://apps.shopify.com/avataar
LinkedIn: https://www.linkedin.com/company/avataar-/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Headless eCommerce vs Traditional eCommerce | #123 Synim Selimi

Sat, 05 Nov 2022 04:00:00 -0400

This episode features a conversation with Synim Selimi and Shkumbin Maxhuni of sogody.com. We discuss why headless ecommerce is outperforming traditional ecommerce stores.

Sogody is a martech company working on creating granular digital experiences to have clients convert without pitching. They work with international brands, including Samsung, Cheil, Creative CX, Thrasio and enable growth for many more ecommerce businesses.

On the Show Today You’ll Learn:

Headless ecommerce: what is it?
The benefits of a Headless ecommerce store
Why stores should use Headless
Headless vs traditional e-commerce costs
A/B testing of ecommerce stores
And more

Links & Resources

Website: https://sogody.com/
LinkedIn: https://www.linkedin.com/company/sogody
Twitter: https://twitter.com/sogodycom
Instagram: https://www.instagram.com/sogodycom/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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The Impact of Artificial Intelligence and Deep Tech on eCommerce Marketing | #122 Debarshi Chaudhuri

Wed, 02 Nov 2022 10:00:00 -0400

This episode features a conversation with Debarshi Chaudhuri. He is one of the founders of Maverick at trymaverick.com, a startup that uses AI-generated deep fakes to help ecommerce brands create personalized videos at scale for their customers.

We discuss how Artificial Intelligence (AI) and Deep Tech are having an impact on ecommerce marketing today.

On the Show Today You’ll Learn:

How to make the shopping experience of your customer as personalized as possible
How videos play a vital role in merchants’ success
Where to get customers' data
How to make AI-generated videos for your customers
What sort of equipment to use for video recording (Basic or High end)
And more

Links & Resources

Website: https://www.trymaverick.com/
LinkedIn https://www.linkedin.com/company/trymaverick/
Twitter: https://twitter.com/trymaverick

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

5 Ways to Increase Your Amazon Conversion Rate | #121 Ryan Flannagan

Tue, 01 Nov 2022 04:00:00 -0400

This episode features a conversation with Ryan Flannagan, CEO and Founder of Nuanced Media at nuancedmedia.com. We discuss five ways to increase your Amazon conversion rate and accelerate revenue.

Ryan Flannagan is the CEO and Founder of Nuanced Media, an international eCommerce marketing agency. Ryan has over 15 years of experience in eCommerce, multi-channel digital marketing, and third-party marketing. As Founder and CEO of Nuanced Media, he has worked with hundreds of companies to establish best practices, focusing on the 20 percent of effort that produces 80 percent of revenue.

On the Show Today You’ll Learn:

5 ways to increase your Amazon conversion rate
How can you combine Shopify & Amazon, so that each of the sites profits
Amazon action plan
Are Google sales more profitable or Amazon’s
How to establish your brand on Amazon
And more

Links & Resources

Website: https://nuancedmedia.com/
LinkedIn https://www.linkedin.com/in/RyanFlannagan/
Facebook: https://www.facebook.com/NuancedMedia/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

[Shopify] Scale with Managed Integration Services | #120 Robin H. Smith

Tue, 25 Oct 2022 09:00:00 -0400

In this episode, I talk with Robin H. Smith CEO and Co-Founder of VL OMNI about how a managed integration service can help Shopify brands.

With over 28 years of experience in supply chain and data integration, Robin H. Smith is Co-Founder and CEO of VL OMNI, a iPaaS managed service platform that is both elastic and scalable to the demands of scaling ecommerce and multichannel merchants.

On the Show Today You’ll Learn:

How to scale a multichannel ecommerce business with data integration
How you as a Shopify merchant can do more with your data.
Why is it important for scaling brands to think early about integration?
What kind of challenges do merchants have with integrations?
And more

Links & Resources

Website: https://vlomni.com/
Facebook: https://www.facebook.com/VLOMNI/
Twitter: https://twitter.com/VL_OMNI
LinkedIn: https://www.linkedin.com/company/virtual-logistics-inc/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Build Omni-channel Marketing Campaigns In Minutes | #119 Vibhor Kapoor

Tue, 25 Oct 2022 05:00:00 -0400

In this episode, I talk with Vibhor Kapoor of AdRoll, about how to use Omni-channel marketing campaigns to build personalized experiences in a matter of minutes.

Vibhor Kapoor is the Chief Marketing Officer for AdRoll (adroll.com), a marketing and advertising platform for Direct to Consumer brands. Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution.

On the Show Today You’ll Learn:

How to expand your ad spend without increasing the budget.
The best ways to maintain ads in the world of constant change
Will Black Friday and Cyber Monday this month surpass last year's numbers?
In this economic climate, how can AI help you?
The most common mistakes merchants make
And more

Links & Resources

Website: https://www.adroll.com/
Shopify App Store: https://apps.shopify.com/adroll-retargeting
LinkedIn: https://www.linkedin.com/company/adroll/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

No Need For Complicated Analytics Dashboards | #118 Jonathan Halbrecht

Thu, 20 Oct 2022 03:00:00 -0400

In this episode, I talk with Jonathan Halbrecht, Co-Founder and Chief Product Officer at blyp.ai about why there is no need to follow complicated analytics dashboards anymore.

Jonathan is an Experienced analytics consultant, advisor, and team leader with deep roots in ecommerce. He has over a decade of experience in designing solutions that support data-driven decisions through concise and powerful insights. As former VP of Client Consulting at Nielsen and founder of 4 data-driven companies, Jonathan co-founded Blyp to enable ecommerce SMBs to leverage data analytics at an enterprise level.

On the Show Today You’ll Learn:

Why people have trouble reading their data
How your data stack can simplify analytics
How Blyp helps you find opportunities
How AI delivers the right information at the right time
And more

Links & Resources

Website: https://www.blyp.ai/
Shopify App store: https://apps.shopify.com/blypai?utm_source=referral&utm_medium=podcast&utm_campaign=ecommerce-coffee-break
LinkedIn: https://www.linkedin.com/in/jonathan-halbrecht/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton

Tue, 18 Oct 2022 03:00:00 -0400

In this episode, I talk with Edward Upton, Founder and Technical Lead at littledata.io, about how to use server-side tracking on ecommerce sites.

Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group. Before that, he founded Teachable.net, a marketplace for teachers to share digital education resources.

On the Show Today You’ll Learn:

How to use server-side tracking on ecommerce sites
What's the difference between first and third-party cookies
The benefits of server-side tracking
How to choose the right attribution model for your business
And more

Links & Resources

Website: https://www.littledata.io/
Facebook: https://www.facebook.com/littledatauk
LinkedIn: https://www.linkedin.com/company/littledata/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

What's Happening In Ecommerce & Marketing? | #116 Dimitris Skiadas

Thu, 13 Oct 2022 03:00:00 -0400

This episode features a conversation with Dimitris Skiadas. We discuss what's happening in Ecommerce & Marketing in Q4 of 2022.

Dimitris is a Digital entrepreneur & Ecommerce Expert with 10+ years experience of scaling stores to 7 & 8 figures. He speaks Google Analytics and is an International Public Speaker and trainer. In addition to being the host of a Greek Mastermind event, he is also a restaurant owner, a proud husband, and a father of two daughters living in Athen

On the Show Today You’ll Learn:

What's happening in ecommerce & marketing at the moment
Things you should stop doing in your business
What you should focus on when running an ecommerce business
Ecommerce & Marketing Trends
And more

Links & Resources

LinkedIn: https://www.linkedin.com/in/dskiadas/
Facebook: https://www.facebook.com/dskiadas/
Instagram: https://www.instagram.com/dimitris.skiadas/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/

______________________________________________________

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Black Friday Email Marketing Tips | #115 Claus Lauter

Tue, 11 Oct 2022 04:00:00 -0400

In this quick tip episode, I'll give you some tips for your Black Friday email marketing.

On the Show Today You’ll Learn:

Why I hate Black Friday
Why you should rethink your email campaign
Tips for a successful Black Friday email campaign
And more

Links & Resources

Website: https://www.clauslauter.com/

Subscribe & Listen Everywhere:

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______________________________________________________

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Why Quizzes Increase Conversion Rates On Shopify | #114 Tom Coburn

Thu, 06 Oct 2022 06:00:00 -0400

This episode features a conversation with Tom Coburn, the founder and CEO of Jebbit.com. We discuss how quizzes can be used to increase engagement, conversions, and revenue.

Tom has been named one of Forbes 30 Under 30 and Jebbit has been named one of the Top 25 Most Promising Companies in the World by CNBC. Tom is also co-founded two nonprofits: The Enjoy Life Leadership Academy, focusing on youth leadership empowerment, and the Soaring Startup Circle, helping Boston College entrepreneurs launch their companies.

On the Show Today You’ll Learn:

How quizzes increase conversion rates on Shopify
How to capture the visitor's attention
How to use quizzes effectively
The importance of selecting the right quiz topic and design
And more

Links & Resources

Website: https://bit.ly/3T0zhCp
Instagram: https://www.instagram.com/jebbit_inc/
Facebook: https://www.facebook.com/jebbitinc
LinkedIn: https://www.linkedin.com/company/jebbit/
Tom LinkedIn https://www.linkedin.com/in/tomcoburn/

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______________________________________________________

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Why use Shopify's Pre-built Section Templates | #113 Ronen Hirsch

Tue, 04 Oct 2022 01:00:00 -0400

In this episode, I talk with Ronen Hirsch, founder of qwiqode.com, about why pre-built section templates in Shopify make store development easier.

Ronen has 18 years of experience designing and developing a variety of websites. About a year ago, he realized that he has created specific content sections for Shopify sites - which is how qwiqode was born. Qwiqode offers pre-built section templates for Shopify stores that are easily installed and highly flexible.

On the Show Today You’ll Learn:

What Shopify sections are
How Shopify's Pre-built Templates can help you
Why upgrade to OS 2.0 from Shopify 1.0
Examples of Shopify sections
And more

Links & Resources

Website: https://qwiqode.com
Instagram: https://www.instagram.com/qwiqodeforshopify/

Subscribe & Listen Everywhere:

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______________________________________________________

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How to Generate Traffic for your Store | #112 Claus Lauter

Thu, 29 Sep 2022 01:00:00 -0400

The topic of this quick tip episode is how to generate traffic to your Shopify store or website.

On the Show Today You’ll Learn:

- How to generate traffic using different platforms
- Why you should diversify your traffic
- How an old marketing method can generate traffic
- And more

Links & Resources

Website: https://www.clauslauter.com/
Community: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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______________________________________________________

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How To Sell Comics Online | #111 Brian Garside

Tue, 27 Sep 2022 07:00:00 -0400

In this episode, I talk with Brian Garside, CEO of managecomics.com, about how comic shops can get their products online quickly, while also managing their ordering process for comics and other comic-related products.

The Manage Comics platform is used by more than 250 stores worldwide with shops in Canada, the USA, Australia, and the United Kingdom

On the Show Today You’ll Learn:

What you need to know about opening an online comic store
Why configuring a Shopify comic store looks easy, but doing it wrong can be costly
How to manage thousands of comics in Shopify
How to manage comic order processes and subscriptions
And more

Links & Resources

Website: https://info.managecomics.com/
Shopify App store: https://apps.shopify.com/manage-comics-subscriptions
LinkedIn: https://www.linkedin.com/in/briangarside/

Subscribe & Listen Everywhere:

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______________________________________________________

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How To Use Reviews The Right Way To Increase Conversions And Retention | #110 Tomasz Sadowski

Wed, 21 Sep 2022 08:00:00 -0400

In this episode, I talk with Tomasz Sadowski, CEO at Opinew.com, about how to use reviews the right way to increase conversions and retention.

Tomasz founded Opinew, a Shopify review app, 6 years ago to make it easier to BOTH collect reviews, and use them to improve conversion rates and create more customer-focused marketing. Time permitting he also helps to run a family-owned guest house and enjoys ice skating or long hikes in the Scottish Highlands.

On the Show Today You’ll Learn:

The importance of reviews when selling online
What merchants miss out on when they use review apps
How reviews can increase conversions and retention
Designing the perfect review layout
And more

Links & Resources

Website: https://www.opinew.com/
LinkedIn: https://www.linkedin.com/in/tomasz-sadowski-a22a5784/

Subscribe & Listen Everywhere:

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If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our free ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/

______________________________________________________

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How to increase revenue with AI driven recommendations | #109 Gokul Muralidharan

Thu, 15 Sep 2022 04:00:00 -0400

In this episode, I talk with Gokul Muralidharan, CEO of Argoid.ai, about how to increase revenue with AI-driven recommendations.

Gokul combines business savvy and strong engineering skills as the CEO and Co-Founder of Argoid - a leading AI-driven recommendation engine for eCommerce on Shopify. Argoid’s product recommendations boost average order value & conversion, improving retention for Shopify companies.

This episode is sponsored by Fluorescent, a Canadian-owned design agency who have just launched their newest, boldest Shopify theme ever. Learn more at fluorescent.co.

On the Show Today You’ll Learn:

How Amazon grew faster by recommending products
How Shopify merchants can increase revenue with AI-driven recommendations
How hyper-personalized recommendations work
How to use recommendations as part of your omnichannel marketing strategy
And more

Links & Resources

Website: https://www.argoid.ai/
Shopify App store: https://apps.shopify.com/argoid
LinkedIn: https://www.linkedin.com/in/gokulm/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How To Build A Brand Online | #108 Phil Kyprianou

Tue, 13 Sep 2022 03:00:00 -0400

In this episode, I talk with Phil Kyprianou, Founder and CEO at GothRider® Badass Coffee (gothrider.com) and hubbvee.com, about how to build a brand online.

Phil is a serial entrepreneur with more than 20 years of experience in ecommerce and digital marketing. He is also the founder of multiple 6-7 figures eCommerce stores incl. GothRider® Badass Coffee (gothrider.co

On the Show Today You’ll Learn:

The evolution of ecommerce over the last few years
Gothrider's journey to becoming a brand
The most critical skills for new ecommerce entrepreneurs
What you need to know about selling consumable products online
Why the customer persona / customer avatar is so important
And more

Links & Resources

Website: https://gothrider.com
LinkedIn: https://www.linkedin.com/in/philkyprianou/
Twitter: https://twitter.com/philkyprianou

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at https://www.clauslauter.com/ecom-merchant-pro/
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
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Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How to Increase Email Deliverability | #107 Claus Lauter

Wed, 07 Sep 2022 07:00:00 -0400

In this quick tip episode, I talk about ways to increase your email deliverability and improve your sender's reputation.

Subscribe & Listen Everywhere:

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How to use Conversion Optimization Tools | #106 Marta Rogach

Sat, 03 Sep 2022 08:00:00 -0400

In this episode, I talk with Marta Rogach, Business Development Lead at Plerdy (www.plerdy.com), about conversion rate optimization and how to convert website visitors into buyers.

On the Show Today You’ll Learn:

The different approaches to conversion rate optimization
Why Conversion rate optimization must be data-driven
An overview of the tools required for conversion rate optimization
The advantage of an All-in-One CRO Tool
And more

Links & Resources

Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/

Subscribe & Listen Everywhere:

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Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How to Build Trust on Your Shopify Store | #105 Claus Lauter

Thu, 25 Aug 2022 07:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, I talk about how to build trust on your Shopify store.

On the Show Today You’ll Learn:

Why you should use trust-building elements
What elements build trust
Where to position the trust-building elements
And more

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
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_______________

🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP

🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
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Instagram: https://www.instagram.com/clauslauter/
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Linkedin: https://www.linkedin.com/in/clauslauter

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How to source products the right way | #104 Sebastian Herz

Thu, 18 Aug 2022 06:00:00 -0400

In this episode of the Ecommerce Coffee Break Podcast, I talk with Sebastian Herz, Founder of Zignify Product Sourcing (zignify.net), about how to source products effectively.

On the Show Today You’ll Learn:

How outsourcing your sourcing process can benefit you
How to find the best manufacturer or supplier
How to ensure you produce your products in the right country
What a sourcing company can offer you
What to look for in a sourcing firm
And more

Links & Resources

Website: https://zignify.net/
LinkedIn: https://www.linkedin.com/in/sebastianherz/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Are you burned out by your Shopify store? | #103 Claus Lauter

Sat, 13 Aug 2022 09:00:00 -0400

In this episode, I discuss tactics and strategies for preventing burnout while running your Shopify store.

On the Show Today You’ll Learn:

What you should focus on
Why you should work on your business, not in your business
- What strategies to implement to reduce your workload
And more

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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The best on-site and external search strategies for Shopify | #102 Luke Carthy

Fri, 24 Jun 2022 08:00:00 -0400

In this episode, I talk with Luke Carthy. Luke is an eCommerce consultant specializing in strategy & search. He is also an ambassador for Doofinder.com

On the Show Today You’ll Learn:

What makes site search so important
What features your site search should have
What KPI's are important for optimizing your site search
And more

Links & Resources

https://www.doofinder.com
https://lukecarthy.com/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Best Shopify Merchant Community 2022 | #101 Claus Lauter

Thu, 23 Jun 2022 10:00:00 -0400

In this episode, I talk about our GET CONVERSIONS community where Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more.

Links & Resources

More info about the community: https://bit.ly/3yQa0UP

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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#100: Channel Update

Sat, 18 Jun 2022 06:00:00 -0400

In this episode, I give you a quick channel update.

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_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Word of Mouth Marketing: How increase your acquisitions by 50% with a Contact Picker | #099 Jay Gibb

Mon, 13 Jun 2022 10:00:00 -0400

In this episode, I talk with Jay Gibb, Founder and CEO of B2B SaaS company CloudSponge.com about the power of Word of Mouth Marketing and how to increase acquisitions by 50% using a Contact Picker.

On the Show Today You’ll Learn:

How to facilitate your clients contacts
How contact pickers can help you with your marketing
What a double-sided referral program can do for your business
And more

Links & Resources

Download Free Guide: https://www.cloudsponge.com/clauslauter
Website: https://www.cloudsponge.com/

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Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How to create quality blog content at scale for eCommerce stores | #098 Katrina McKinnon

Mon, 06 Jun 2022 11:00:00 -0400

In this episode, we talk with Katrina McKinnon, Founder of CopySmiths.com, about how to create quality blog content at scale for eCommerce stores.

On the Show Today You’ll Learn:

How creative content can help you reach your audience
What you need to know about content research for your copy
How to get visitors from a blog to a product detail page
What is the best frequency for posting new content online
And more

Links & Resources

https://copysmiths.com/

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Experiences From Growing Ecommerce Businesses In Emerging Markets | #097 Maximilian Rast

Mon, 30 May 2022 09:00:00 -0400

In this episode, we talk about challenges you must overcome in emerging markets and why you should build your fulfillment service.

Featured guest is Maximilian Rast, Co-founder of Klar (https://www.getklar.com). He helped nearly 100 DTC brands solve their expansion and growth issues.

On the Show Today You’ll Learn:

Why emerging markets present challenges for ecommerce brands
Learn about emerging market fulfillment challenges
The importance of building trust with your brand
The benefits of centralized data for your business
And more

Links & Resources

https://www.getklar.com/
https://www.linkedin.com/in/maximilian-rast/

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______________________________________________________

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Shopify Conversion Rate Optimization Tip | #096 Claus Lauter

Wed, 25 May 2022 12:00:00 -0400

In this podcast episode, I give some tips on how to optimize the variant selection on your product detail page in order to increase conversion rate.

Links & Resources

https://www.clauslauter.com/

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Why You Should Consider Adding a Subscription Model to Your Business | #095 Evan Padgett

Tue, 24 May 2022 08:00:00 -0400

In this podcast episode, we talk about reasons why you should add a subscription model to your business.

The episode features Evan Padgett, COO & Partner at Stealth Venture Labs. He is an e-commerce expert with over 20 years of experience in helping grow subscription e-commerce businesses from startups to enterprises.

On the Show Today You’ll Learn:

How do you know if a subscription model is right for your business.
What are the most important criteria for a subscription model.
How to enable a subscription model for your Shopify store.
How to properly forecast and measure subscription models.
And more

Links & Resources

https://www.stealthventurelabs.com/
https://www.linkedin.com/in/evanpadgett

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______________________________________________________

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How Ecommerce Brands Can Accelerate Growth With Revenue-Based Financing | #094 Asher Ismail

Tue, 17 May 2022 04:00:00 -0400

This podcast episode features Asher Ismail. Asher is the co-founder of Uncapped.com, Europe's biggest revenue-based financing firm.

He’s a serial entrepreneur and business scaling expert who has raised over $120 million in capital for his companies from angels, VC, crowdfunding, and banks.

Asher shares insights on how ecommerce brands can gain funding. Discover great tips on raising capital and optimizing your efforts so you can concentrate on growing your business.

Listeners can also unlock a special promotion from Uncapped that Ismail shares at the end of the episode.

On the Show Today You’ll Learn:

- Asher's experiences in startups and as an entrepreneur and how they led him to the idea of Uncapped
- How to choose the right fundraising option for your business
- How Uncapped Works
- And more

Links & Resources

https://www.weareuncapped.com/
https://www.linkedin.com/in/asherismail/
https://www.instagram.com/asheralways/
https://twitter.com/asher_ismail

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______________________________________________________

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Direct-To-Consumer: How to get the delivery experience right | #093 Dana von der Heide

Tue, 10 May 2022 06:00:00 -0400

This podcast episode features Dana von der Heide. She is the Founder and Chief Commercial Officer of Parcel Perform at parcelperform.com, a leading delivery experience platform for businesses covering 800+ logistics carriers worldwide.

We discuss how consumer brands can deliver the best Direct-To-Consumer experience.

On the Show Today You’ll Learn:

How to get the delivery experience right
Why it is important to have all the delivery/tracking information on your website
What can you do to get your customer excited about their order delivery
How to deal with GDPR and similar Data Protection Regulations when it comes to shipping
Returns and how to deal with them
And more

Links & Resources

https://www.parcelperform.com/
https://www.linkedin.com/in/danavonderheide

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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SMS Marketing for Ecommerce Brands | #092 Osa Gaius

Wed, 04 May 2022 05:00:00 -0400

This podcast episode features Osa Gaius, founder and CEO of Parrot at getparrot.com. We talk about the importance of SMS marketing, online marketing strategies from physical retail stores, and when to consider SMS for your brand.

On the Show Today You’ll Learn:

Why SMS is the best channel for reaching people on mobile
Why SMS is not the same as an email marketing message
The importance of timing your SMS messages
How you can sell with SMS
And more

Links & Resources

https://getparrot.com/
https://www.linkedin.com/in/osagaius

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Mobile Shopping Ads With Express Checkout | #091 Justin Campbell

Thu, 28 Apr 2022 03:00:00 -0400

This podcast episode features Justin Campbell, founder of shopala.io. We talk about the benefits of shoppable ads and express checkouts for a smoother customer journey.

On the Show Today You’ll Learn:

The most common check-out issues for merchants
Why some checkout pages are difficult to use
Why too many payment options can hurt your conversion rate
The best way to optimize your checkout pages
And more

Links & Resources

https://www.shopala.io/
https://www.linkedin.com/in/justincampbellagcs/

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Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Optimize Shopify Header for more Revenue | #090 Claus Lauter

Mon, 25 Apr 2022 08:00:00 -0400

In this episode, you will learn how to optimize your store's header for more conversions and revenue.

There are four ways we can help you.

Which would you like help with?

I need help with converting website traffic into sales.
I need help with revenue growth.
I need help with my ecommerce business strategy.
I need help with my online marketing strategy.

Message me and I'll get you the details on we can help you.

Or visit: https://www.clauslauter.com/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Video Creators' Tips For Using Humor In Marketing | #089 Shelby Dash and Kristina Clifford

Mon, 18 Apr 2022 06:00:00 -0400

This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales.

On the Show Today You’ll Learn:

Why humor in marketing can increase sales
How to brainstorm funny video ads
Why brands need to be ready to take the risk
What makes a good video
And more

Links & Resources

Website: https://www.take2content.com/
Youtube: https://www.youtube.com/channel/UCzH45sZ4U-yMXMrRT0aD5_A
Instagram: https://www.instagram.com/take2content/

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Building and running an ecommerce business as a Digital Nomad | #088 Adam Rosen

Mon, 11 Apr 2022 12:00:00 -0400

In this episode, Adam Rosen of Email Outreach Company (eocworks.com) shares his advice on starting and running a business as a digital nomad in this episode.

On the Show Today You’ll Learn:

Being a digital nomad: How to make the transition
The difficulties of being a digital nomad
Tips and Tricks for location independent entrepreneurs
Why systems are crucial to running a location independent business
And more

Links & Resources

https://eocworks.com/
https://www.instagram.com/adamirosen/
https://www.linkedin.com/in/adamirosen/

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Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Google Ads Performance Max Campaigns for Shopify | #087 Claus Lauter

Tue, 05 Apr 2022 08:00:00 -0400

In this episode, you will learn how to create a Google AdsPerformance Max campaign.

Check out everything you need to know, and how to get started to use it for your products in your Shopify store.

Subscribe & Listen Everywhere:

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______________________________________________________

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Billy Price on Overcoming Adversity and build an Innovative Shoe Brand | #086

Thu, 31 Mar 2022 04:00:00 -0400

This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos.

We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need.

On the Show Today You’ll Learn:

- How he persevered after facing an unexpected tragedy.
- How to become a transformative force in the $200 billion + global footwear market.
- How to take the first step in getting into the market.
- Why it's important to be patient when designing a product or prototyping one.
- How epic failures can be an opportunity.
- And more

Links & Resources

https://billyfootwear.com/
https://www.facebook.com/billyfootwear
https://www.youtube.com/c/billyfootwear

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Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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New Masterclass: Become Better at Conversion Rate Optimization in One Hour | #085

Thu, 17 Mar 2022 05:00:00 -0400

In this episode, I talk about the difference between a beautiful website and one that converts well.

New store owners usually think about conversion rates the LAST, but it's the one thing that can have the most detrimental effect on their sales.

When you increase your conversion rate by 1%, you double your sales without doing anything extra.

Don't just focus on traffic and marketing...

For a quick introduction to Conversion Rate Optimization, sign up now for our new Masterclass 'Become Better at Conversion Rate Optimization in One Hour'.

Click here to get on the Waitlist: https://www.clauslauter.com/conversion-optimization-masterclass/

_______________

Subscribe & Listen Everywhere:

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______________________________________________________

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Drive sales on Shopify without discounts | #084 Andrew Forman

Thu, 10 Mar 2022 11:00:00 -0500

This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify.

We talk about why donations are a better option than discounts and how Shopify can merchants drive sales without discounts while reaching an increasingly socially-aware demographic.

On the Show Today You’ll Learn:

Why discounts are so problematic for the long-term profitability of a business.
Why discounts attract the wrong kind of customers.
Why discounts grade the value of your brand.
What the value of donations is for buyers.
And more

Links & Resources

Website https://givz.com/
Shopify App https://apps.shopify.com/convert-discounts-to-donations
LinkedIn https://www.linkedin.com/in/andrew-givz/

Subscribe & Listen Everywhere:

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How to segment your customers to improve conversions and repeat revenue | #083 John Chao

Fri, 04 Mar 2022 10:00:00 -0500

This episode features John Chao, CEO/Co-Founder of the Data Marketing Platform Segments by Tresl.

We talk about how Tresl helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.

Segments is built to give you analytical powers, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.

On the Show Today You’ll Learn:

How to segment your customers to improve conversions and repeat revenue.
How to use data for transformative growth
How a data-driven dashboard can make your life easier
How to calculate customer lifetime value (CLV)
And more

Links & Resources

Segments by Tresl https://www.tresl.co/
Segments Shopify App https://apps.shopify.com/segments

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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Why A Positive Customer Experience Is A Revenue Generator | #082 Philippe Roireau

Sat, 26 Feb 2022 05:00:00 -0500

This episode features Philippe Roireau, the Vice President of Business Development & Partnerships at Gorgias.

We talk about why a positive customer experience is a revenue generator for our eCommerce store and how your support team can become a profit center.

Gorgias is the highest-rated customer service and live chat helpdesk for Shopify and Shopify Plus stores.

On the Show Today You’ll Learn:

How to give superpowers to your support team
How to centralize your support tickets in one place
Why does chat help with sales
Why support should be a profit center
How machine learning (AI) can increase customer support quality and decrease the supports team workload
What exceptional customer service means
And more

Links & Resources

Website: https://gorgias.grsm.io/q1i8qdy6s0tf
LinkedIn: https://www.linkedin.com/company/gorgias/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Competitor Price Tracking for Shopify Merchants [Best App] | #081 Burc Tanir

Mon, 14 Feb 2022 07:00:00 -0500

In this episode, Burc Tanir, CEO & Co-Founder of Prisync, tells me how their SaaS-based price tracking platform makes it easier for Shopify merchants to track their competitors' prices, price changes, and even their stocks.

On the Show Today You’ll Learn:

What you need to know about your competitors' pricing
Why it's hard to analyze your competitors' prices manually
How competitive price tracking can increase your conversion rates
The importance of reports in helping you find the right price
Why competitive price tracking will increase your revenue
And more

Links & Resources

Prisync Website: https://prisync.com/
Prisync Twitter: https://twitter.com/PrisyncCom
Prisync Linkedin: https://www.linkedin.com/company/prisync/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
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______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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Top 9 Shopify Apps | Ecommerce Revenue TIPS | #080 Claus Lauter

Thu, 10 Feb 2022 09:00:00 -0500

In this episode, I go through the must-have Shopify apps that I use with great success. These apps will help you make more sales and revenue.

You can find a list of the apps down below.

✅ SEO Manager https://apps.shopify.com/seo-meta-manager
✅ Smart Search & Filter https://apps.shopify.com/searchanise
✅ Loox - Photo Reviews https://apps.shopify.com/loox
✅ One Click Upsell - Zipify OCU https://apps.shopify.com/zipify-oneclickupsell
✅ Back in Stock & Restock Alerts https://apps.shopify.com/out-of-stock-1
✅ Klaviyo https://apps.shopify.com/klaviyo-email-marketing
✅ Gorgias ‑ Live Chat & Helpdesk https://apps.shopify.com/helpdesk
✅ Order Tracking at your store https://apps.shopify.com/packages24
✅ Rewind Backups https://apps.shopify.com/backup

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If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Increase Your ROI By Using a Robot That Handwrites Letters | #079 David Wachs

Tue, 08 Feb 2022 06:00:00 -0500

In this episode, I speak with serial entrepreneur David Wachs, CEO and Founder of www.handwrytten.com, about how scalable, robot-based handwritten letters can improve response rates by 23% and increase ROI by 7x.

On the Show Today You’ll Learn:

How a unique approach to personalization can make all the difference.
Why clients appreciate old-fashioned communication.
How robots can create handwritten notes for your clients.
How to stand out from your competition with super personalized letters.
And more

Links / Social:

https://www.handwrytten.com/
https://www.youtube.com/c/Handwrytten
https://www.linkedin.com/company/handwrytten/
https://www.facebook.com/handwrytten

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to get your Shopify Store Rank in Google | #078 Claus Lauter

Thu, 03 Feb 2022 07:00:00 -0500

In this quick tip episode, I talk about the issues I see with trying to get your Shopify store ranked in Google without an SEO strategy.

Subscribe & Listen Everywhere:

You can listen and subscribe to the podcast at: Apple Podcasts/iTunes | Spotify | Amazon/Audible | Stitcher | Deezer | Google Podcast | Buzzsprout | YouTube

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.

Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Make More Money with Customer Support [Shopify] | #077 GQ Fu

Tue, 01 Feb 2022 10:00:00 -0500

In this episode, I speak with GQ Fu, Co-founder & CEO at ltvplus.com, about how you can make more money with a world-class dedicated customer service team.

On the Show Today You’ll Learn:

Why customer support should be a profit center for your company
How to scale customer support in a fast-growing business
What technology stack you need to automate recurring support tasks
How your support team can become your sales team
How to use a scaleable team in your business during peak ti
And more

Links / Social:

https://www.ltvplus.com/
https://www.linkedin.com/company/ltvplus/
https://www.facebook.com/ltvplus/

Subscribe & Listen Everywhere:

You can listen and subscribe to the podcast at: Apple Podcasts/iTunes | Spotify | Amazon/Audible | Stitcher | Deezer | Google Podcast | Buzzsprout | YouTube

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.

Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Testing and optimizing your Paid Marketing campaigns with a purpose | #076 Colby Flood

Wed, 26 Jan 2022 06:00:00 -0500

In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.

On the Show Today You’ll Learn:

What testing and optimizing with a purpose means
How to use creative and copy structures to guide your split tests
Why you should test audience structures for 5 days
How to build your audiences after the iOS 14.5 update
Why video ads need to be enjoyable for the viewer
Why Facebooks CBO campaigns are good for testing
And more

Links / Social:

Website: https://www.brighterclick.com/
Training: https://www.brighterclick.com/training
Personal LinkedIn: https://www.linkedin.com/in/colby-flood/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Podcast Listener Survey - Need your help! | #075

Mon, 24 Jan 2022 07:00:00 -0500

I am curious to learn more about you in this episode.

To provide you with better content on the podcast episodes and videos, I have created a short survey.

Let me know your answers by clicking the following link: https://forms.gle/g2cpxXhH2JjeBmbb7

Thank you for your help. You are awesome!

_______________

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Search Engine Optimization [Shopify] | #074 Jason Berkowitz

Tue, 18 Jan 2022 06:00:00 -0500

In this episode, I speak with Jason Berkowitz, Founder & SEO Director of Break The Web, about Search Engine Optimization (SEO) for eCommerce stores. Jason's career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.

On the Show Today You’ll Learn:

Why SEO is important for eCommerce stores
Why On-page SEO is only 50% on your SEO strategy
Why Off-page SEO is so hard but important
How long it takes to see results with SEO
Why YouTube SEO works differently
Why a SEO app does not do the job
And more

Links / Social:

https://breaktheweb.agency/
https://www.linkedin.com/in/jasonberkowitzseo/
https://twitter.com/jason_berko

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

GET CONVERSIONS Masterclass Program

Sun, 16 Jan 2022 07:00:00 -0500

Learn How To Generate More Sales & Revenue From The Traffic You Already Have

Introducing GET CONVERSIONS - A proven process for growing Shopify stores using conversion rate optimization.

Improve your conversion rates & revenue from existing traffic with the GET CONVERSIONS masterclass program.

GET CONVERSIONS is the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community

Everything you learn in GET CONVERSIONS has been thoroughly tested in many projects and experiments.

This isn’t a program to ONLY learn— these are the EXACT ACTIONABLE METHODOLOGIES & TEMPLATES that you can implement in your eCommerce business today.

Every dollar that you invest in Conversion Optimization today will make you $100 over the next 12 months. Most of our clients generally see results within 30 days. And so can you!

GET CONVERSIONS is your shortcut to growing your business!

Learn more here: https://www.clauslauter.com/ecommerce-coach/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Shopify | Making Reports Work For You | #073 Sam Sesti

Thu, 13 Jan 2022 11:00:00 -0500

In this episode of the Ecommerce Coffee Break Podcast, I speak with Sam Sesti, founder of Cloudlab.com, about the importance of reports and how they can help your Shopify business.

On the Show Today You’ll Learn:

Why many merchants do not know which reports to use
Why it's important to have the right report for the right person at the right time
How to combine data from different apps and sources
The importance of data and privacy compliance for reports
And more

Links / Social:

App Listing: https://apps.shopify.com/report-toaster
Website: https://cloudlab.com
LinkedIn: https://www.linkedin.com/company/cloudlabinc

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Make Your Store's Header Area BETTER (Shopify Conversion Optimization) | #072 Claus Lauter

Mon, 10 Jan 2022 02:00:00 -0500

In this episode, I talk about how to optimize your store's header area for more conversions and better usability.

On the Show Today You’ll Learn:

Why you want only money-making elements
Why you want a search form
Why usability is achieved by the right font size and color
And more

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Bookkeeping And Accounting Tips For Shopify Merchants | #071 Matt Remuzzi

Wed, 05 Jan 2022 09:00:00 -0500

In this episode, I speak with Matt Remuzzi, founder of CapForge, about how accounting isn't the sexiest part for e-commerce sellers, but it's still crucial. He shares practical advice on how people can use tools of accounting, so they can keep more of their hard-earned money.

On the Show Today You’ll Learn:

Why you should hire an accountant who understands eCommerce
The challenges that a traditional CPA and bookkeeper face when it comes to eCommerce
How global selling eCommerce businesses need to approach bookkeeping and taxes differently
The importance of having your accountant act as your business consultant
The importance of a proper accounting system
What the process is for changing bookkeepers and accountants.
And more

Links / Social:

https://capforge.com/
https://www.linkedin.com/in/capforge/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Create A Personalized Shopping Experience (Shopify) | #070 Francis Pilon

Sun, 26 Dec 2021 06:00:00 -0500

In this episode, I talk with Francis Pilon, Head of Global Partnerships at LimeSpot.com, about how to create a personalized user experience in your Shopify store to increase conversions and revenue.

On the Show Today You’ll Learn:

How to create holistic, compelling shopping experiences that keep customers engaged
How to use product recommendations, segmented experiences, and email personalization
How AI helps the customer discover and find the right product
What signals AI needs to build personalized shopping recommendations
And more

Try LimeSpot for 3 months: https://bit.ly/3z65U8X (referral link)

Links / Social:

https://www.limespot.com/
https://www.linkedin.com/company/limespot
https://twitter.com/limespot
https://www.facebook.com/LimeSpot/
https://www.youtube.com/channel/UCCJQNB5RzpDNTTMX4ZuBL4g

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Creating Urgency with Smart Discount Codes | #069 Muhammed Tüfekyapan

Mon, 20 Dec 2021 10:00:00 -0500

In this episode, I talk with Muhammed Tüfekyapan, founder of Growth Hacking Studio, about how to use time-limited smart discount codes to get more sales from your traffic.

On the Show Today You’ll Learn:

Why creating urgency can increase your sales
Why you need to understand visitor behavior first
Why urgency needs to be 'real'
How urgency can be applied to different visitor segments
And more

Links / Social:

https://www.growthsuite.net/
https://apps.shopify.com/growth-suite
https://www.linkedin.com/in/muhammedtufekyapan/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Ecommerce Marketing Trends You Need to Know for 2022 [Shopify] | #068 Claus Lauter

Thu, 16 Dec 2021 07:00:00 -0500

In this episode, I talk about the trends that I see coming to Ecommerce Marketing in 2022. Find out what my predictions are and let me know yours in the comments.

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join our Facebook Conversion Optimization Community: It’s our free community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit: https://www.facebook.com/groups/shopify.store.owners.group

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The future of Paid Traffic | #067 Kasim Aslam

Mon, 13 Dec 2021 07:00:00 -0500

In this episode, I talk with Kasim Aslam, founder and CEO of Solutions 8 at sol8.com, about the future of paid marketing. Kasim is also a Traffic Coach at Digital Marketer.com and the co-host of the Perpetual Traffic podcast.

On the Show Today You’ll Learn:

Why the last few months have been a bloodbath in paid traffic
Why the actual challenges of digital marketing were inevitable and necessary
Why marketing should return to its core principles
Why the days of "dirty marketing" are over
Expert insights into the Google Ads system
Why we think Apple has a surprise in store for us
What marketing strategies will be effective in 2022
and more

Links / Social:

https://sol8.com/
https://www.linkedin.com/in/kasimaslam
https://www.youtube.com/user/solutionseight
https://www.digitalmarketer.com/podcast/perpetual-traffic/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Word of Mouth Marketing on Shopify with ReferalCandy | #066 Raul Galera

Mon, 06 Dec 2021 09:00:00 -0500

In this episode, I talk with Raul Galera, Chief Advocate at ReferralCandy.com, about how word-of-mouth and referral marketing can help you acquire and retain customers

On the Show Today You’ll Learn:

What is Word of Mouth Marketing.
How Referal Marketing works in the online world.
How to motivate your customer to refer friends.
Why referral marketing creates a win-win-win situation.
How to prevent fraud in referral marketing
and more

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Email Marketing Tips for Shopify Store Owners | #065 Claus Lauter

Thu, 02 Dec 2021 06:00:00 -0500

In this quick tip episode, I share 3 tips on how you can improve email marketing for your Shopify store.

On the Show Today You’ll Learn:

How often to send our email marketing campaigns
How to come up with content ideas.
How to test the readability of your emails
and more

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to enable data-driven automation in your eCommerce marketing | #064 Sacha Landesmann

Mon, 29 Nov 2021 06:00:00 -0500

In this episode, I talk about a SaaS platform that generates marketing automation to help eCommerce stores acquire and retain customers based on predictive AI.

Guests on the show are Sacha Landesmann, CMO & Co-founder of Aument.io, and Mario Leon CPO of Aument.io.

On the Show Today You’ll Learn:

Why you will be struggling if you don't make data-based decisions
Why also the customers suffer from non data-based decisions
Why AI helps you with picking the right moment to communicate with your clients
How AI creates a unique customer profile for your marketing
And more

Links / Social:

https://aument.io/
https://www.linkedin.com/in/sachalandesmann/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

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How to do Shopify Competitor Research (eCommerce Competition Analysis) | #063 Claus Lauter

Wed, 24 Nov 2021 07:00:00 -0500

In this podcast episode, I talk about how to do competitor research for your Shopify business.

On the Show Today You’ll Learn:

Why you should do competitor research
What competitor data to collect
How and where to research competitor data
What tools to use for your eCommerce Competition Analysis
and more

Links / Social:

SEMRush Research Tool: https://semrush.sjv.io/MXRAmnom

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to improve conversion and AOV with a smart, fun chatbot | #062 Rosie Bailey

Mon, 22 Nov 2021 08:00:00 -0500

In this episode, I speak with Rosie Bailey, Founder & CEO of Nibble, about how to improve conversion and AOV with a smart, fun chatbot that negotiates a sales price with your customers.

On the Show Today You’ll Learn:

- How negotiating can be a win-win situation for the buyer and the seller
- Why haggling is engaging and fun for buyers
- Why negotiating with a chatbot increases conversions and average order values
- How the shopper gets a personalized interaction with your brand
- and more

Links / Social:

Shopify App https://apps.shopify.com/nibble-chat-bot
Website https://www.nibbletechnology.com
Twitter https://twitter.com/nibblenow

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How to convert more traffic into sales on Shopify | #061 Claus Lauter

Thu, 18 Nov 2021 07:00:00 -0500

In this episode, I explain what you need to have in place to create a successful Shopify business.

On the Show Today You’ll Learn:

What you need in place before you open your store.
The importance of knowing your audience, message, and competitors.
How to create your business and start it in the right order.
Why conversion optimization and marketing automation is important.
and more

Links: https://www.clauslauter.com/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group

🎯 Join my GET CONVERSIONS Program and get sales.

If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Convert more sales with personal video marketing [Shopify] | #060 Casey Hill

Tue, 16 Nov 2021 06:00:00 -0500

In this episode, I talk with Casey Hill, head of growth at bonjoro.com, about how brands can use video emails to convert more sales and retain more customers.

On the Show Today You’ll Learn:

Why video emails add a personal touch to your marketing
How to use a video to communicate with your customers in Shopify
Except imperfection in your videos
Why personal videos help to retain customers

Links:

https://www.bonjoro.com/

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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User Experience Research for Shopify Stores [Do not ask your mother] | #059 Claus Lauter

Thu, 11 Nov 2021 02:00:00 -0500

In this quick tip episode, I talk about ways of getting unbiased user feedback on your Shopify store. This will help you to improve the user experience and improve your conversion rates and revenue.

On the Show Today You’ll Learn:

Why asking your friends & family is a bad idea
How you can test your store's user experience
What the 5-second test is
Which apps and services will help you with user experience testing
and more

Links:

https://www.playbookux.com/
https://www.usertesting.com/
https://trymyui.com/
https://www.luckyorange.com/
https://www.hotjar.com/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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How to grow your Customer Lifetime Value | #058 Valentin Radu

Sun, 07 Nov 2021 03:00:00 -0500

In this episode of the Ecommerce Coffee Break podcast, I talk with Valentin Radu, CEO & Founder omniconvert.com, about how to improve customer lifetime value and retention rate using customer behavior analysis.

On the Show Today You’ll Learn:

How to improve your customer lifetime value
The 3 pillars of customer lifetime optimization
How customer behavior analysis will improve your retention rate
What you must monitor and measure in order to succeed
And more

Links:

https://www.omniconvert.com/
https://www.linkedin.com/in/valentinradu/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Grow Your Email and SMS Marketing Lists [Shopify] | #057 Claus Lauter

Wed, 03 Nov 2021 11:00:00 -0400

In this quick tip episode of the Ecommerce Coffee Break podcast, I share some tips on how to increase the signup rate for your email and SMS newsletter lists.

On the Show Today You’ll Learn:

How and when to use Pop Up's on your store
The right order to ask visitors for their information
Why you should take a softer approach when it comes to SMS

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

All About Shopify 2.0 Themes | #056 Anne Thomas

Mon, 01 Nov 2021 05:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I talk with Anne Thomas, co-founder of design-packs.com, about Shopify themes and what the recent online shopping 2.0 updates mean for merchants.

On the Show Today You’ll Learn:

How to customize your store without a developer
Should you upgrade to an Online Shopping 2.0 theme?
The meaning of 'sections everywhere' and JSON

Links:

https://design-packs.com/
https://www.linkedin.com/in/annethomas8/

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

3 Shopify SEO Tips | #055 Claus Lauter

Thu, 28 Oct 2021 10:00:00 -0400

In this quick tip episode of the Ecommerce Coffee Break podcast, I give you three tips on how to improve your Search Engine Optimization (SEO) of your Shopify store.

On the Show Today You’ll Learn:

What thin content is and why you should avoid it.
Why you should check your structured content (Schema Markup).
Why it is important to have Data Feeds for your store

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why Shopify store owners should care about cyber security | #054 Kathleen Booth

Mon, 25 Oct 2021 07:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I talk with Kathleen Booth, VP of Marketing at clean.io, about why Shopify store owners should care about cyber security and the dangers of discount codes.

On the Show Today You’ll Learn:

How 3rd party code can harm your Shopify store
Why coupon extensions are a risk for your website
Why the wrong coupon strategy will hurt your store's revenue
What to do to secure your store from code injection risks
Why you should be careful how you analyze your attribution data

Links:

https://www.clean.io/
https://www.linkedin.com/in/kathleenslatterybooth/

_______________

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The #1 Homepage Mistake [Shopify, WooCommerce] | #053 Claus Lauter

Thu, 21 Oct 2021 05:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I talk about the #1 mistake that store owners make on their home page.

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Headless Commerce - The Evolution of Selling Online | #052 Zach Rego

Mon, 18 Oct 2021 06:00:00 -0400

In this episode, I talk with Zach Rego, VP of Sales & Marketing for Unstack, about headless commerce and how their no-code landing page platform helps improving conversions and results for your business.

On the Show Today You’ll Learn:

What headless eCommerce is about.
Why site speed and A/B testing are so important for your store.
How storefront personalization features will evolve.
How to use a landing page builder to improve your eCommerce results.

Links:

https://www.unstack.com/
https://www.linkedin.com/in/zachrego/

_______________

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 FREE COMMUNITY: Join our free Facebook and connect with eCommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group

🎯 Join my GET CONVERSIONS Program and get sales.

If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's eCommerce platform. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK

________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The 5 Best Shopify Themes | #051 Claus Lauter

Thu, 14 Oct 2021 02:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I talk about my favorite Shopify Themes.

On the Show Today You’ll Learn:

Which are my 5 favorite Shopify Themes
What you should consider when picking a theme
And more

Links:

Warehouse Theme: https://themes.shopify.com/themes/warehouse/styles/metal
Turbo/Flex Theme: https://bit.ly/3FGZeB2
Debutify Theme: debutify.sjv.io/oeyjMm
EcomSolid Theme: https://ecomsolid.com/

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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Shopify One Product store | #050 Claus Lauter

Mon, 11 Oct 2021 08:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I talk about One Product Shopify stores.

On the Show Today You’ll Learn:

Why Shopify might not be the right platform
What alternatives you have for a one product store
And more

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Take The Guesswork Out Of Ecommerce | #049

Thu, 07 Oct 2021 08:00:00 -0400

We have just opened the doors to our new membership program "GET CONVERSIONS - Ecommerce Conversion Optimization & Growth Education".

Take The Guesswork Out Of Ecommerce!

Discover the course and coaching you need to convert more traffic into sales and accelerate the growth of your Shopify store without spending more on ads.

GET CONVERSIONS provides the course, coaching, and community for maximizing your Shopify store.

Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform.

Click here to learn more: https://bit.ly/3uOdXoN

_______________

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call

________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Conversion Rate Optimization Tip - Don't use sliders | #048 Claus Lauter

Wed, 06 Oct 2021 06:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I tell you why you should not use sliders on your homepage and what to do instead.

Ready for higher conversion rates?

I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less.

Message me and I'll get you the details.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Tools for Content Creation | #047 Claus Lauter

Wed, 29 Sep 2021 07:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.

In this episode, I talk about tools that I use for content creation and distribution.

Apps and sites mentioned in the show:

https://app.grammarly.com/
https://www.wordtune.com/
https://spinbot.com/
https://charactercounttool.com/
https://caseconverter.com/
https://hemingwayapp.com/

https://www.tubebuddy.com/

https://www.canva.com/
https://tinypng.com/

https://www.semrush.com/social-media/
https://buffer.com/

https://streamyard.com/
https://www.loom.com/

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Conversion Rate Optimization Tips | #046 Claus Lauter

Sat, 25 Sep 2021 02:00:00 -0400

In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.

On the Show Today You’ll Learn:

Homepage: Conversion Optimizations Rate tips
Collection page: Page Conversion Optimization tips
Product Page: Conversion Optimizations Rate tips
Cart Page: CRO tips
And more!

Ready for higher conversion rates?

I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less.

Message me and I'll get you the details.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

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_______________

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______________________________________________________

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Influencer Marketing for Shopify | #045 Justin Kline

Thu, 23 Sep 2021 07:00:00 -0400

In this episode, I talk with Justin Kline Founder of markerly.com, about influencer marketing and best practices for your ecommerce marketing.

On the Show Today You’ll Learn:

Different Objectives for Influencer Marketing
Types of influencers
How to find influencers
A unique approach to Influencer Marketing
The Instagram Analyzer tool
And more!

Links: https://markerly.com/

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

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Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
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If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Boost sales with upsell and cross-sell recommendations | Artyom Rabzonov

Tue, 21 Sep 2021 01:00:00 -0400

In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value.

On the Show Today You’ll Learn:

Why you should use up- and cross-sell on your store.
How to find out where to put your up and cross-sells.
Why you should use post-purchase upsells
And more!

Links:
https://recom.ai
https://apps.shopify.com/automatic-related-products

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

What The Apple iOS 15 Update Means For Your Email Marketing | #043

Sun, 19 Sep 2021 07:00:00 -0400

In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store.

On the Show Today You’ll Learn:

Update on Apple Mail Privacy Protection
How does this impact your email marketing
How can you prepare for this update
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Improve Your eCommerce Results with Site Search | #042 Naveen Gupta

Thu, 16 Sep 2021 07:00:00 -0400

In this episode, I talk with Naveen Gupta, founder of sparq.ai, about how to use site search and collection filters to improve your conversion rate and average order value.

On the Show Today You’ll Learn:

Why you should use a predictive search on your store.
How predictive site search improves your conversion rate and AOV.
How suggestions in search results capture more clients.
How filters and sort features improve the customer experience.
And more!

Links: https://www.sparq.ai/

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Exclusive Sneak Peek at GET CONVERSIONS program | #041

Tue, 14 Sep 2021 10:00:00 -0400

For a limited time, I'm giving you free access to selected lessons of my signature program, GET CONVERSIONS.

Let’s be clear: This isn't for beginners. This is NOT another "get-rich-quick" course for eCommerce beginners showing you how to dropship from China. This program has been designed for those with already an established eCommerce store looking to scale.

Until September 21st, 2021 at 11:59pm you get instant access, completely FREE, no strings attached.

This is not only your chance to get a sense of what GET CONVERSIONS is like on the other side of the checkout page, it’s also your BIGGEST chance to discover…

✅ Who your customer avatar or perfect audience is.
✅ How to use the Conversion Rate Optimization Principles to your benefit.
✅ How to implement Email Optimization and Design for your business.
✅ Why you should use Datafeeds and Ad networks.

60 minutes of content. ABSOLUTELY FREE!

Head to https://www.clauslauter.com/sneakpeek/ to get instant access to all 5 lessons and get started!

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Cross Promotion Marketing for Shopify | #040 Ruben Arnold

Fri, 10 Sep 2021 10:00:00 -0400

In this episode, I talk with Ruben Arnold, Founder of cartstream.io, about how to use in-store cross-promotion marketing to promote your products in other Shopify stores.

On the Show Today You’ll Learn:

The power of cross-promotion marketing
How you can reach new customers
How you can increase brand awareness
Why cross-promotion marketing gives you a higher AOV
And more!

Links: https://www.cartstream.io/

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Prioritize Your Physical & Mental Health (As An Entrepreneur) | #039 Claus Lauter

Tue, 07 Sep 2021 06:00:00 -0400

In this episode, I share my tips on how to improve your mental and physical health as an entrepreneur.

On the Show Today You’ll Learn:

Why Physical & Mental Health is important for your success
How the Pomodoro Technique can help
Why you should align your working hours with your biorhythm
How Biohacking can help you
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Free vs Paid Shopify Themes (Pros/Cons) | #038 Claus Lauter

Thu, 02 Sep 2021 05:00:00 -0400

In this episode, I talk about the pros and cons of using a free vs a paid theme for your Shopify store.

On the Show Today You’ll Learn:

What to do when you want more features in your store
When to choose a developer over an app
Why a paid theme might save you money
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

What it takes to build an eco-conscious brand on Shopify | #037 Dan Hadley

Sun, 29 Aug 2021 08:00:00 -0400

In this episode, I talk to Dan Hadley, co-founder of carboncroc.com, about how to make your products carbon neutral.

On the Show Today You’ll Learn:

How to make your products carbon neutral
How to build a sustainable brand
How a Shopify app can help with that
How becoming carbon neutral impacts your pricing
And more!

Links:

https://carboncroc.com/

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Shopify Cart Optimization [Quick Tip Guide] | #036 Claus Lauter

Wed, 25 Aug 2021 08:00:00 -0400

In this episode, I discuss the pros and cons of testing different cart options to increase conversions on Shopify.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Tips and tricks learned from over a decade of remote work [Hint: Always Wear Pants] | #035 Kevin Rizer

Mon, 23 Aug 2021 07:00:00 -0400

In this episode, I talk to Kevin Rizer, Author of the upcoming book "Always Wear Pants", about how to survive and thriving while working from home or remotely and location independent.

On the Show Today You’ll Learn:

Working Location Independent - Is that your dream?
The downsides and pitfalls of working remotely
How to motivate yourself and how to avoid overworking
How to find your routine working from home
Tips and tricks learned from over a decade of remote work
And more!

Links:

- https://alwayswearpants.com/
- http://kevinrizer.work/
- https://www.instagram.com/alwayswearpants/

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Create One Year Of Content In Five Days | #034 Elizabeth Pampalone

Thu, 19 Aug 2021 06:00:00 -0400

In this episode, I talk to Elizabeth Pampalone, Founder of getabsolutemarketing.com, about how to generate a year's worth of marketing content in just five days.

On the Show Today You’ll Learn:

What if you could create 1 YEAR of Marketing Content in just 5 DAYS.
How to take your brain into hypermode to create content
How to set up the assembly line for content production
A golden nugget and a free toolkit for listeners
And more!

Links:

https://getabsolutemarketing.com/
https://www.thepodscout.com/
https://www.linkedin.com/in/elizabethpampalone/

Is there any Shopify app that you think should be added to the list? Let me know in the comments below!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call

________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Best Apps To Increase Revenue On Shopify | #033 Claus Lauter

Wed, 18 Aug 2021 01:00:00 -0400

What is your 2021 Shopify app strategy to increase revenue? In this episode of the Ecommerce Coffee Break, I go through Shopify apps and strategies that help you to increase your store's revenue.

On the Show Today You’ll Learn:

What you need to do before adding more Shopify apps to your store
Which Shopify apps I use and would recommend
Why the right Shopify app at the right moment matters
Why most Shopify apps are not the magic solution
And more!

Links:

https://apps.shopify.com/product-bundles
https://apps.shopify.com/zipify-oneclickupsell
https://www.klaviyo.com/
https://smsbump.com/

Is there any Shopify app that you think should be added to the list? Let me know in the comments below!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to create user generated content for your business | #032 Dan Kleinman

Sun, 15 Aug 2021 08:00:00 -0400

In this episode, I speak with Dan Kleinman, founder of bambassadors.com, about how to promote your brand using ambassadors and influencers.

On the Show Today You’ll Learn:

Why Facebook Ads & User-generated content works (UGC) for your brand
Why social proof is incredibly persuasive for shoppers
Why you should use brand ambassadors and where to find them
What micro- and nano-creators are and why you should use them
How to create user generated content for your business
And more!

Links:

https://bambassadors.com/
https://www.linkedin.com/in/kleinmandan

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Best Virtual Phone Number App for Shopify | #031 Claus Lauter

Thu, 12 Aug 2021 08:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about how you can get a Virtual Business Phone Number + Professional Voicemail for your Shopify Store.

On the Show Today You’ll Learn:

Why having a phone number is important for your Shopify business
Where to get a Virtual Business Phone number
How to set up your Voicemail the right way
And more!

Links:

Grasshopper Virtual PBX: https://grasshopper.com/

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to drive more revenue in a sustainable way with SMS marketing | #030 Lisa Popovici

Mon, 09 Aug 2021 06:00:00 -0400

In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with your customer with SMS marketing and make more money in the process.

On the Show Today You’ll Learn:

How to drive more revenue in a sustainable way with SMS marketing
How to build a personal relationship with a shopper
Why SMS is becoming an even more important marketing channel
How to use SMS marketing the right way and how to grow your list
And more!

Links:

Cartloop: https://www.cartloop.io
Cartloop in app store: https://apps.shopify.com/cartloop-sms-marketing
Lisa Popovici on Twitter: https://twitter.com/LisaPopovici

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Increase The Average Order Value For Your Shopify Shop | #029 Deb Mecca

Sun, 08 Aug 2021 04:00:00 -0400

In this episode of the Ecommerce Coffee Break, I speak with Deb Mecca about how to increase the average value of your Shopify orders.

On the Show Today You’ll Learn:

How to increase the average order value (AOV) for your Shopify shop
What you need to concentrate on when increasing AOV
Shopify Apps that help with increasing AOV
And more!

Links:

In Cart Upsell and Cross Sell https://apps.shopify.com/in-cart-upsell
Pre Order Now https://apps.shopify.com/preorder-now
Product Options and Customizer https://apps.shopify.com/product-customizer
Sales Rocket https://apps.shopify.com/window-shoppers
Upselly https://apps.shopify.com/frequently-bought-together-one-click-upsell-cross-sell

Follow Deb Mecca on Twitter https://twitter.com/debmecca

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Shopify Online Store 2.0 - Ecommerce Coffee Break [Quick Tip Episode] | #028 Claus Lauter

Wed, 04 Aug 2021 01:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about Shopify's new Online Store 2.0 theme framework.

On the Show Today You’ll Learn:

What the Online store 2.0 framework is
What features it has
Get info about Shopify's new default theme Dawn
Learn if and when you should upgrade your store
And more!

Links:

Shopify Online Store 2.0 Overview: https://www.shopify.com/partners/blog/shopify-online-store
Dawn theme info https://shopify.dev/themes/tools/dawn
Dawn Download on GitHub https://github.com/Shopify/dawn

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

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How Funny Sales Videos Benefit Ecommerce Brands [Go Viral on YouTube] | #027 Joseph Wilkins

Tue, 03 Aug 2021 01:00:00 -0400

This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands.

On the Show Today You’ll Learn:

Why TV commercials are not working anymore
How to reach 100 million views with 4 videos
What relevant humor means and why it will work for your brand
Why being funny is a difficult task
For how long you can run viral videos
And more!

Links:

https://funnysalesvideos.com/
https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767
https://www.linkedin.com/in/wilkinsjoseph/
https://www.instagram.com/funnysalesvideos/

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Concentrate on these 9 areas to optimize & scale on Shopify | #026 Claus Lauter

Fri, 30 Jul 2021 04:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the different areas you should concentrate on when you want to optimize and scale your business on Shopify.

On the Show Today You’ll Learn:

What problems do a lot of business owners have with their store
What areas to concentrate on to solve these issues
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How Shopify's Payment Options Impact Your Conversion Rate | #025 Claus Lauter

Mon, 26 Jul 2021 07:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about Shopify's Payment Options and how they impact your conversion rate.

On the Show Today You’ll Learn:

What problems the wrong payment options cause
Overview of different payment options in Shopify
How to choose the right payment option for your store
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How to use the 5-Second Test to improve your online store | #024 Claus Lauter

Thu, 22 Jul 2021 08:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about how to use the 5-Second Test to improve your online store.

On the Show Today You’ll Learn:

What is the 5-Second Test
Where to use the 5-Second Test
How to perform a 5-Second Test
What questions to ask in a 5-Second Test
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter

Mon, 19 Jul 2021 06:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates.

Apple's iOS 15 update removes the open rate metric from email marketing, which will fundamentally change how email marketing is done. The old ways of doing things need to be unlearned.

In its push for privacy, which started with its iOS 14.5 app tracking update, Apple’s upcoming iOS 15 update will introduce Mail Privacy Protection, which will make it harder for marketers to get data related to Apple users’ email behaviors.

On the Show Today You’ll Learn:

What changes are coming to iOS15
The impact of the new Mail Privacy Protection
Which metrics will become important
What to implement into your email marketing
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Copywriting Tips to increase Conversion Rate on Shopify product detail pages | #022 Claus Lauter

Wed, 14 Jul 2021 06:00:00 -0400

In this episode of the Ecommerce Coffee Break, I will give you copywriting tips on how to increase the conversion rate on Shopify product detail pages.

On the Show Today You’ll Learn:

Which areas of the product page can be improved
Why the call to action is important
Which concerns to address in the text
How to structure your text
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

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Shopify in-store marketing & merchandising with award-winning entrepreneur Kausambi Manjita | #021

Mon, 12 Jul 2021 09:00:00 -0400

In this episode of the Ecommerce Coffee Break, I interview award-winning entrepreneur Kausambi Manjita about In-store marketing & merchandising. She won the Shopify 2020 Commerce Awards.

On the Show Today You’ll Learn:

Why content uplifts the shopper's experience
Why building trust is crucial for your online store
How many touchpoints you need with a potential customer
How highlighting the products contributes to the user experience
Why syncing all your storefronts is important
Shopify Unite's announcement and impact for merchants
And more!

You can check out the app at https://apps.shopify.com/product-labels-badges-modemagic or https://getmason.io/

Connect with Kaus:

Linkedin: https://www.linkedin.com/in/kmanjita/
Twitter: https://twitter.com/kmanjita

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join my GET CONVERSIONS Program and get sales.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How to streamline your eCommerce business using the 80-20 Rule [SHOPIFY] | #020 Claus Lauter

Sun, 11 Jul 2021 07:00:00 -0400

This episode of the Ecommerce Coffee Break deals with how to improve your Shopify store or other eCommerce business by applying the 80-20 Rule.

On the Show Today You’ll Learn:

The concept of the Pareto principle
In which areas the 80-20 rule can be applied
Actionable tips to use the 80-20 rule
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.
If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching

________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How important is Conversion Rate Optimization for Your Store? [CRO 2021] | #019 Claus Lauter

Tue, 06 Jul 2021 11:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the importance of Conversion Rate Optimization (CRO) for your online store and why you should use it for your business.

On the Show Today You’ll Learn:

Impact of Apple iOS 14 & 15 tracking
Increasing ad costs
Shopify new Theme 2.0 update
Why CRO is not a once-off
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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How bad is it? Update on Facebook Ads and Apple iOS [2021] | #018 Klaus Lampen

Thu, 01 Jul 2021 07:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk to Klaus Lampen. He is a Facebook Ads Expert and gives us the latest info on what's going on with the Apple iOS 15 update and Facebook ads.

On the Show Today You’ll Learn:

Impact of Apple iOS 14 & 15 on Facebook Ads
How much data you lose
Impact of retargeting
Why Facebook Ads are becoming more technical
Why a good product matters
Why you need to diversify your ads
Tools for tracking
And more!

You can find more info about Klaus Lampen and the Facebook Ads services he provides at https://www.jnkdigital.com/ and https://www.facebook.com/jnkdigital

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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The Truth About Shopify Dropshipping | #017 Claus Lauter

Mon, 28 Jun 2021 11:00:00 -0400

The Truth About Shopify Dropshipping - Watch THIS Before You Start

In this episode of the Ecommerce Coffee Break, I do a reality check on doing dropshipping on Shopify and if it is a viable business concept. - Watch this episode BEFORE you start with dropshipping.

On the Show Today I'll talk about:

Audience, Target Market
Product Research, Product Quality
Suppliers, Customer Service
Upfront and Operating Costs
Risks: Payment Processors, Bank, Shopify - Chargeback disputes
Building a Brand & Long term success
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Top 4 Conversion Rate Optimization Principles You Need To Know | #016 Claus Lauter

Fri, 25 Jun 2021 09:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the 4 principles of conversion rate optimization. You will need to know these when you start optimizing your online store for higher conversion rates.

On the Show Today You’ll Learn:

What Conversion Rate Optimization is
The 4 Conversion Rate Optimization Principles
Why you need to follow these principles
What you should do next to optimize your store
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Amazon vs Shopify - Which Platform Should You Use? | #015 Claus Lauter

Wed, 23 Jun 2021 09:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the pros and cons of Amazon vs Shopify and which platform you should use for your business.

On the Show Today You’ll Learn:

Differences Amazon vs Shopify
Why both platforms have Pros and Cons
Overview of Pros and Cons
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to Avoid the Spam Folder - Email Deliverability | #014 Claus Lauter

Sun, 20 Jun 2021 07:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about how to avoid the Spam folder of your email subscribers when doing email marketing.

On the Show Today You’ll Learn:

What Email Deliverability is
What factors influence your Email Deliverability Rate
The technical setup for your email accounts
Strategies & Tips to increase your Email Deliverability
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How to Choose the Best Shopify Theme for Your Online Store | #013 Claus Lauter

Wed, 16 Jun 2021 05:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about how to choose the best Shopify Theme for your Online Store.

On the Show Today You’ll Learn:

The different option you have when choosing a theme
What factors you should take into consideration when picking a theme
Themes that I would recommend for your store
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

What You Need to Know: Apple iOS Privacy Updates | #012 Claus Lauter

Sun, 13 Jun 2021 10:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the recent and upcoming iOS Privacy Updates and what you need to know about them.

On the Show Today You’ll Learn:

iOS 14.5: how many people have opted out of tracking
iOS 15: What features will come with the update
How you can tackle the challenges and adapt your marketing
And more!

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

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How They Did It: Launching a new product w/ Carlos O. Colarte of riderbagusa.com | #011

Tue, 08 Jun 2021 02:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk to Carlos O. Colarte of riderbagusa.com about how they found a product and launched their online business.

On the Show Today You’ll Learn:

What started as an accident and became a product and business.
Why switch from WooCommerce (WordPress) to Shopify
Why Amazon might not be your best choice
How a simple app can help you growing even when you run out of stock.
Why picking an agency is difficult and what to do about it.
Why outsourcing is important.
And more!

Links & Resources Mentioned in this Episode:

https://www.riderbagusa.com/
https://www.clauslauter.com/

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Ecommerce Marketing: Get Traffic to Your Shopify Store | #010 Claus Lauter

Sun, 06 Jun 2021 11:00:00 -0400

In this episode of the Ecommerce Coffee Break, I will talk about which marketing channels you can use to get more traffic (and buyers) to your online store.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

👉 Here are 3 ways I can help you grow your ecommerce business:

🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group

🎯 Join the GET CONVERSIONS Ecommerce Accelerator Community
It’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/

🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.
If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching

________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter/

________________

ABOUT THIS CHANNEL

I help Shopify store owners scale their ecommerce business for maximal sales & profit. Learn how to take the guesswork out of optimizing your online business and get clarity on how to reach the next level of growth.

DISCLAIMER: Any information or advice I give is purely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Things to do before you start your Shopify store | #009 Claus Lauter

Mon, 31 May 2021 11:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the things you need to do before you start your online store on Shopify.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

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Share the podcast with your family, friends, and co-workers.
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Pagination vs Infinite Scroll - What is the better option? | #008 Claus Lauter

Fri, 28 May 2021 06:00:00 -0400

In this episode of the ecommerce coffee break, I talk about the pros and cons of using Pagination vs Infinite Scroll on your store's category pages.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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How to create content like a boss to promote your brand. | #007 Claus Lauter

Tue, 25 May 2021 05:00:00 -0400

In this episode of the Ecommerce Coffee Break, I give you some ideas on how to create content like a boss to promote your brand.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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What's the one thing you wish you'd known before you started your Shopify store? | #006 Claus Lauter

Sun, 23 May 2021 09:00:00 -0400

In this episode of the Ecommerce Coffee Break, I have asked the question "What's the one thing you wish you'd known before you started your Shopify store?" and I got some interesting answers that I want to share with you.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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The Secret of the perfect Add to Cart button | #005 Claus Lauter

Thu, 20 May 2021 05:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about the secret of the perfect Add to Cart button.

What was your biggest takeaway from this video? Let me know in the comments below!

FREE WORKSHOPS/DOWNLOADS:

➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY

________________

👉 Here are 3 ways I can help you grow your ecommerce business:

🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group

🎯 Join the GET CONVERSIONS Ecommerce Accelerator Community
It’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/

🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.
If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching

________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter/

________________

ABOUT THIS CHANNEL

I help Shopify store owners scale their ecommerce business for maximal sales & profit. Learn how to take the guesswork out of optimizing your online business and get clarity on how to reach the next level of growth. Optimize, automate & sell more with less work. Contact me for details.

DISCLAIMER: Any information or advice I give is purely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How To Increase Your Ecommerce Conversion Rate by Optimizing the Cart | #004 Claus Lauter

Mon, 17 May 2021 09:00:00 -0400

In this episode of the Ecommerce Coffee Break, I talk about how you can INCREASE your Ecommerce Conversion Rate by optimizing the cart!

FREE WORKSHOPS/DOWNLOADS:

➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY

________________

👉 Here are 3 ways I can help you grow your ecommerce business:

🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group

🎯 Join the GET CONVERSIONS Ecommerce Accelerator Community
It’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/

🎯 Work 1-on-1 with me to help you grow your online business to 7-figures and beyond.
If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching

________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter/

________________

ABOUT THIS CHANNEL

I help Shopify store owners scale their ecommerce business for maximal sales & profit. Learn how to take the guesswork out of optimizing your online business and get clarity on how to reach the next level of growth. Optimize, automate & sell more with less work. Contact me for details.

DISCLAIMER: Any information or advice I give is purely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Ecommerce Email Marketing that works | #003 Claus Lauter

Thu, 13 May 2021 10:00:00 -0400

In this episode of the Ecommerce coffee break I talk about using email marketing for your e-commerce store with Klaviyo.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The iOS14.5 Facebook Drama | #002 Claus Lauter

Tue, 11 May 2021 05:00:00 -0400

In this Ecommerce Coffee Break, I talk about the recent issues with Facebook ads due to the iOS14.5 upgrade.

My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerce platform

And yes, I also like coffee.

Each week you're gonna get actionable advice, strategies, and tips to optimize your online store and ecommerce business. Subscribe N

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

#001: Welcome to the Ecommerce Coffee Break

Thu, 22 Apr 2021 04:00:00 -0400

My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerce platform

And yes, I also like coffee.

Each week you're gonna get actionable advice, strategies, and tips to optimize your online store and ecommerce business. Subscribe Now

Let's get started.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/