Grow My Business

Common Website Mistakes & How to Fix Them

Tue, 04 Feb 2025 07:00:00 +1000

Website experts Beau and Michael are back to reveal common mistakes that could be holding your small business website back—and how to fix them. From slow load times to missing key content, learn actionable tips to improve your site and attract more leads.

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Credits
Host: Katrina Stapleton
Guest speakers: Michael Collins & Beau Burtenshaw
Production assistant: Bella Pettiona

Business Plan Basics: Step-by-Step Guide for Success

Mon, 13 Jan 2025 07:00:00 +1000

Terence and Lauren, owners of Balance Mobility, share their practical tips and free templates to help you create a winning business plan. Learn how a clear roadmap can guide your marketing, finances, and operations, setting your business up for long-term success.

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Credits
Host: Katrina Stapleton
Guest speakers: Terence Watson & Lauren Hunter
Production assistant: Bella Pettiona

2025 Marketing Trends You Will Want to Know

Thu, 05 Dec 2024 13:00:00 +1000

2025 is almost here—are you ready? In this episode, we chat with our Product Team Manager, Daniel Taynton, about what's coming in 2025 and how to get your business ready. Discover the key marketing trends you need to know to stay ahead of the curve.

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Credits
Host: Katrina Stapleton
Guest speaker: Daniel Taynton
Production assistant: Bella Pettiona

Does Your Business Need a Website? Let's Find Out!

Wed, 28 Aug 2024 07:00:00 +1000

A website is a 24/7 online representation of your business. But when is the right time to take that step? We spoke with website experts Beau and Michael to find out. Discover their top tips for creating a standout website that converts visitors into customers.

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Credits
Host: Katrina Stapleton
Guest speakers: Michael Collins & Beau Burtenshaw
Production assistant: Bella Pettiona

Expert Marketing Hacks for Small Business

Tue, 30 Jul 2024 07:00:00 +1000

Join Local Marketing Specialist Kelly Ford as he shares his top tips for navigating the small business landscape in 2024. With over a decade of marketing experience, Kelly offers valuable insights for both new and seasoned business owners that you won't want to miss.

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Credits
Host: Katrina Stapleton
Guest speaker: Kelly Ford
Production assistant: Bella Pettiona

Is Your Business Ready for Google’s AI Overviews?

Tue, 23 Jul 2024 07:00:00 +1000

Michael Collins breaks down Google's new AI Overviews (formerly SGE), and its potential impact on your business. While AI Overviews are not yet available in Australia, Michael offers valuable tips for enhancing your website and positioning your business for future success.

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Credits
Host: Katrina Stapleton
Guest speaker: Michael Collins
Production assistant: Bella Pettiona

Rebranding Tips: Rubber Rob’s Journey from A1 Super Cheap Tyres

Tue, 09 Jul 2024 07:00:00 +1000

We had the pleasure of sitting down with Rob Whyte to explore how he rebranded his Gold Coast business to Rubber Rob's. Tune in to gain helpful rebranding strategies and learn how to overcome common challenges impacting local businesses.

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Credits
Host: Katrina Stapleton
Guest speaker: Rob Whyte
Production assistant: Bella Pettiona

Basic AI Prompting Guide for Business Owners

Mon, 03 Jun 2024 07:00:00 +1000

Rebecca Hegeman, Localsearch's AI Expert, shares her insights on how Australian small businesses can effectively utilise artificial intelligence (AI). Learn her actionable tips for crafting prompts in ChatGPT to achieve personalised responses for your business.

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Credits
Host: Katrina Stapleton
Guest speaker: Rebecca Hegeman
Production assistant: Bella Pettiona

Mastering Marketing Longevity: ASAP Glass's 21-Year Journey

Thu, 09 May 2024 14:00:00 +1000

We had the pleasure of sitting down with Karen Seefeld, owner of ASAP Glass, to uncover what it takes to achieve marketing longevity. From their catchy jingle to proven local marketing strategies, access practical tips any small business owner can use to make a lasting impact in your market.

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Credits
Host: Katrina Stapleton
Guest Speaker: Karen Seefeld
Production Assistant: Bella Pettiona

Harnessing the Power of Reviews

Thu, 11 Apr 2024 07:00:00 +1000

Over 90% of customers trust online reviews as much as personal recommendations! In this episode, we speak to Digital Presence Expert, Daniel McCarthy, to explore how you can kickstart your review generation and amplify your brand’s credibility.

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Credits
Host: Katrina Stapleton
Guest speaker: Daniel McCarthy
Production assistant: Bella Pettiona

50 Years & Counting: Terry's Tradies Solutions for Longevity

Fri, 08 Mar 2024 14:00:00 +1000

We had the pleasure of sitting down with Jim Noort, the owner of Terry’s Tradies, to delve into its inspiring 50-year legacy. With his expertise in mastering reviews and navigating business acquisitions, Jim shares practical tips to help fellow business owners amplify their success.

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Credits
Host: Katrina Stapleton
Guest Speaker: Jim Noort
Production Assistant: Bella Pettiona

Thriving in a Competitive Landscape with Hire Pro

Wed, 07 Feb 2024 07:00:00 +1000

We had the privilege of sitting down with Josh, the owner of Hire Pro, a thriving small business on the Gold Coast, to explore how he competes with major players in his industry. He shares valuable practical advice and strategies for anyone looking to successfully navigate the challenges of entrepreneurship.

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Credits
Host: Katrina Stapleton
Guest speaker: Josh Hanrahan
Production assistant: Bella Pettiona

Learning & Development Tools for Success

Thu, 07 Dec 2023 07:00:00 +1000

Localsearch's Learning & Development Lead, Alex Benigno, delves into the growing importance of learning and development for Australian small businesses. Discover actionable tips and tools for creating a supportive learning environment in your business!

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Credits
Host: Katrina Stapleton
Guest Speaker: Alex Benigno
Production Assistant: Bella Pettiona

Your Ultimate Guide to 2024 Digital Marketing Trends!

Fri, 24 Nov 2023 10:00:00 +1000

Digital Strategists, Brianne Taylor, Claire Rickard and Stephanie Queiroz joined the Help Me Grow My Business podcast team as we delved into the exciting landscape of 2024 trends. Discover actionable insights on how your business can strategically leverage these trends for unprecedented growth in the coming year and beyond!

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Credits
Host: Katrina Stapleton
Guest speakers: Brianne Taylor, Claire Rickard and Stephanie Queiroz
Production assistant: Bella Pettiona

Scale Your Small Business with Balance Mobility

Wed, 01 Nov 2023 10:00:00 +1000

Owners of Balance Mobility, Terry and Lauren, are here to help you understand everything from scaling your business to what they wish they knew when they first started out. These successful business owners have some great insight that you won't want to miss!

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Credits
Host: Katrina Stapleton
Guest speakers: Terence Watson & Lauren Watson
Production assistant: Bella Pettiona

Boost Your Digital Presence

Wed, 26 Jul 2023 07:00:00 +1000

Localsearch's Digital Presence Expert, Daniel McCarthy, is here to help you understand all the digital presence basics you need to know, including three simple things small business owners can do to boost their digital presence.

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Credits
Host: Katrina Stapleton
Guest speaker: Daniel McCarthy
Production assistant: Bella Pettiona

7 Minute SEO Guide for Small Businesses

Wed, 12 Jul 2023 07:00:00 +1000

Digital Strategist at Localsearch, Claire Rickard, is here to help you understand all the SEO basics you need to know, including three simple things small business owners can do to improve their online presence.

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Credits
Host: Katrina Stapleton
Guest speaker: Claire Rickard
Production assistant: Bella Pettiona

Navigating HR Basics & Company Culture

Wed, 28 Jun 2023 07:00:00 +1000

HR Manager at Localsearch, Wesley Graham, is here to help you understand all the human resource basics you need to know, from how to hire the top talent to creating a great company culture.

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Credits
Host: Katrina Stapleton
Guest speaker: Wesley Graham
Production assistant: Bella Pettiona

Website Security 101

Tue, 20 Jun 2023 07:00:00 +1000

Localsearch's Head of Engineering, Travis Slessar, is here to help you learn everything you need to know about cyber security, from the latest threats facing small businesses to his top tips for keeping your website secure.

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Credits
Host: Katrina Stapleton
Guest speaker: Travis Slessar
Production assistant: Bella Pettiona

Staying Organised at Tax Time

Fri, 19 May 2023 08:00:00 +1000

Jo Elliot from Joco Accounting is here to help you understand all the basics you need to know around tax time, from staying organised to her top 3 tips for small businesses.

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Credits
Hosts: Katrina Stapleton
Guest speaker: Jo Elliot
Production assistant: Bella Pettiona

Taking Your Customer Experience to the Next Level

Wed, 19 Apr 2023 07:00:00 +1000

Head of Client Relationships at Localsearch, Kim Riley, is here to help you understand all the customer experience basics you need to know, from dealing with difficult cases to his top 3 tips for retaining customers.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Kim Riley
Production assistant: Bella Pettiona

Brand Merchandise in a Digital World

Fri, 17 Mar 2023 17:00:00 +1000

The Help Me Grow My Business Podcast sat down with Chief Brand Maker, Beau Worsley, from The Brand Makers to discuss the role brand merchandise has in the digital world. From how much you need to get started, to some of the best merchandise ideas in the business, we've covered everything you need to know.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Beau Worsley
Production assistant: Bella Pettiona

How much do Google Ads really cost?

Tue, 28 Feb 2023 19:00:00 +1000

Lead Paid Media Expert, Michael Collins, is here to help you understand all the Google Ads basics you need to know, from how much you need to spend to top search engine marketing trends to expect in 2023.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Michael Collins
Production assistant: Bella Pettiona

Protecting Your Business From Cyber Attacks & Fraud

Mon, 10 Oct 2022 08:00:00 +1000

Small businesses lost more than $3.5 million to scammers in 2021. And yet so many businesses still do not prioritise protecting themselves from cyber attacks and fraud.

IT & DevOps Manager, Travis Slessar, is here to help you know the absolute basics your business needs to stay safe, whether you're running an online business or a one-person-band plumber. He brings 20+ years of experience in the information, communications and technology industries, so the advice he is sharing is some of the industry's best.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Travis Slessar

Getting leads is only half the battle... here's the secret to sealing the deal.

Fri, 27 May 2022 07:00:00 +1000

Ben Reynolds joins us on The Help Me Grow My Business Podcast with expert advice on what to do if you're receiving leads but not seeing conversions. As a multi-award winning sales and accounts manager, his tips can help you go from surviving to thriving in this hyper-competitive digital world.

In his 15 years of working in advertising and in helping businesses grow, Ben has worked with some of the biggest names in Australia and New Zealand, including O'Brien, Australian Skin Clinics and more. Today, Ben is a National Accounts Manager for Localsearch, helping connect businesses throughout Australia with marketing solutions that actually work towards their goals.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Ben Reynolds

MUM's the Word on These 2022 SEO Trends — with Mike Andrew

Fri, 20 May 2022 09:00:00 +1000

Mike Andrew is back on The Help Me Grow My Business Podcast by popular demand, bringing with him the latest updates on the Google Core Web Vitals update, how MUM is impacting your site and what you need to be doing now to protect your website from Google updates this year.

If you want to rank higher on Google Search Results or are noticing a decrease in traffic to your site, this is the episode for you.

Mike Andrew is Localsearch's Head of SEO. He has been at the forefront of internet marketing for nearly 20 years, seeing him work for some of the biggest names, including Fairfax Digital, realestate.com.au and domain.com.au. Today, he helps more than 28,000 Australian businesses at full-suite digital marketing service Localsearch.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Mike Andrew

UX design and website conversions... is there a link?

Fri, 13 May 2022 09:00:00 +1000

The Help Me Grow My Business Podcast is back with another episode full of tips and tricks for Australian businesses.

Over the last year, we've seen a drastic rise in the demand for UX (user experience) designs across Australia, but why? In this episode we tackle the importance of UX for small businesses, including how a UX friendly website can increase leads, with Localsearch's Lead UI/UX Designer Rieze Rothmann.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Rieze Rothmann

The Secret to Optimising Your Google Business Profile

Tue, 26 Apr 2022 16:00:00 +1000

The Help Me Grow My Business Podcast is back with season 2 with a crucial episode for Australian businesses.

In the first few months of 2022, there have been big changes to the Google Business Profile (formerly Google My Business) platform.

Localsearch's very own Google My Business Specialist, Bee Alogogiannis joins us to reveal the secrets to using these changes to your advantage, growing your online presence and business in 2022.

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Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Bee Alogogiannis

You, Me & GMB — Using GMB to Grow Your Business

Wed, 22 Dec 2021 13:00:00 +1000

Google My Business (GMB) is one of the most valuable online tools for putting your business in front of locals and controlling your information on the Google network.

Localsearch's very own Google My Business Specialist, Bee Alogogiannis joins us to reveal the secrets to optimising your profile for the new year + some insights into the exciting new feature coming in 2022.

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Read a recap of this episode over on business.localsearch.com.au/blog.

Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Bee Alogogiannis

Million Dollar Networking with Rebecca Plant (Part 2)

Tue, 21 Dec 2021 09:00:00 +1000

Now you know more about what hybrid marketing is, it's time to learn how powerful it can be and how to harness it for your own business.

Rebecca Plant, Co-Founder of The Business League, shares how she has helped business owners sign $200,000+ deals and build million dollar networks through her advice.

This and more on The Help Me Grow My Business Podcast

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Read a recap of this episode over on business.localsearch.com.au/blog.

Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Rebecca Plant

Million Dollar Networking with Rebecca Plant (Part 1)

Tue, 21 Dec 2021 09:00:00 +1000

Yes, you read right.

Through Rebecca Plant's guidance, members of The Business League have been able to sign individual deals of more than $200,000.

BUT, she is here on The Help Me Grow My Business Podcast to show us exactly how to do it through setting your goals and knowing who and what to look for.

In part 1, we explore hybrid marketing and how to use it to network easier, faster and better than ever. Be sure to tune into part 2 to learn how to turn your network into a profitable marketing strategy.

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Read a recap of this episode over on business.localsearch.com.au/blog.

Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Rebecca Plant

Making a Million Dollar Social Media Account with Chantal Gerardy

Thu, 16 Dec 2021 11:00:00 +1000

Chantal Gerardy is an award-winning business coach and Facebook strategist.

Over the last 10 years, she has learned how to take a Facebook page and turn it into a million dollar money-making machine.

Help Me Grow My Business co-hosts, Sarah Russo and Katrina Stapleton, sat down with Chantal to learn exactly how she does it. You may be surprised to learn it's easier than you think.

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Read a recap of this episode over on business.localsearch.com.au/blog.

Credits
Hosts: Sarah Russo & Katrina Stapleton
Guest speaker: Chantal Gerardy

Adapt or Die; Preparing Your Business for Social Media Success with Jake Ellis

Fri, 18 Jun 2021 05:00:00 +1000

In Adapt or Die; Preparing Your Business for Social Media Success, Sarah and Katrina speak to Bachelorette and Bachelor in Paradise star, and Digital Marketing Specialist, Jake Ellis.

Jake shares the side of success on social media that businesses often aren't prepared for and how to prepare yourself to ensure you're making the most of all those eyes on your products and services.

Have a question for Jake or for Sarah and Katrina? Message us on social media!

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Read a recap of this episode over on business.localsearch.com.au/blog.

Thank you to Jake Ellis for sharing his expertise in social media and branding in today's episode.

Part 2: Save Your Website Rankings & Business with Mike Andrew

Fri, 11 Jun 2021 15:00:00 +1000

On this episode of the Help Me Grow My Business Podcast, we're joined once again by search engine optimisation expert Mike Andrew to discuss the latest controversial news about the Google Page Experience Update.

With only 4% of websites being ready for the update and the risk of losing your rankings, you don't want to miss what's happening now.

Thank you to this week's guest, Mike Andrew, for sharing his skills and knowledge on this important topic.

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DIY Facebook Ads, Saving Money on Social Ads & More with Senior Paid Social Strategist, Myles Hart

Thu, 27 May 2021 08:00:00 +1000

On this episode of the Help Me Grow My Business Podcast, we talk to Localsearch's Senior Paid Social Strategist, Myles Hart. We chat about everything from organic social media posts to starting your very first paid campaign!

In this episode, we cover:

What you need to start running Facebook Ads.
Creating an easy organic social media strategy.
And more.

If you have any questions, reach out to us via creative@localsearch.com.au or through Instagram, Facebook or The Help Me Grow My Business Podcast Facebook Group.

Read the full transcript here!
Get your checklist here!

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Blogging for Beginners in 2021, Easy Content Calendar & More with Content Specialist, Sarah Russo

Thu, 20 May 2021 08:00:00 +1000

On this episode of the Help Me Grow My Business Podcast we put our very own host and content specialist Sarah Russo under the spotlight. As a self confessed nerd for the written word, Sarah is known for her ability to write anything and everything, so there was no better person to give you blogging basics.

In this episode we cover:

How to get started blogging.
How to structure a blog.
And more!

If you have any questions, reach out to us via creative@localsearch.com.au or through Instagram, Facebook or The Help Me Grow My Business Podcast Facebook Group.

Read the transcript here.
Get your checklist!

Save Your Website Rankings, Learn SEO Basics & More with Head of SEO, Mike Andrew

Wed, 19 May 2021 03:00:00 +1000

On this episode of the Help Me Grow My Business Podcast, we talk to Localsearch's Head of SEO, Mike Andrew, and how the fast-approaching June 2021 Google Update is going to destroy many business's Google rankings.

But don't despair! Mike shares:

What you need to do to prepare your website for a Google update.
How to know if your website has been impacted by a Google update.
And what to do if your notice a drop in your website traffic, leads and more.

If you have any questions, reach out to us via creative@localsearch.com.au or through Instagram, Facebook or The Help Me Grow My Business Podcast Facebook Group.

Your checklist here.
Podcast transcript.

Trailer — Help Me Grow My Business

Wed, 12 May 2021 15:00:00 +1000

Introducing the Help Me Grow My Business Podcast! We're your hosts, Sarah and Katrina.

Join us as we speak to industry experts about all things digital marketing, public relations and anything else you need to grow a business in the ever-changing digital world.

The Help Me Grow My Business Podcast is brought to you by one of Australia's top-rated digital marketing services, Localsearch. So, if you ever need more information or help, we've got the resources you need.

You can also speak directly to us or any of our guests over on:

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For more tips & tricks: business.localsearch.com.au/blog