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  <title>The Medical Device Marketing Podcast</title>

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  <copyright>© 2026 The Medical Device Marketing Podcast</copyright>
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  <description><![CDATA[<p>Expert insights on what really works in medical device marketing.&nbsp;</p><p><br></p><p>Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders.&nbsp;</p><p><br></p><p>Disruptive insights. Real-world strategies. Better marketing.&nbsp;</p>]]></description>
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     <title>The Medical Device Marketing Podcast</title>
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    <itunes:title>How MedTech marketing, market access and sales needs to change in 2025</itunes:title>
    <title>How MedTech marketing, market access and sales needs to change in 2025</title>
    <itunes:summary><![CDATA[Send a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market nois...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos.</p><p>The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like Hepisode data are changing the game for localised market access, why NHS policy shifts demand a deeper level of customer research, and why mapping the full buyer journey is no longer optional.</p><p>From understanding your customer&apos;s economic incentives to building cross-functional teams that think like a Formula 1 pit crew, this episode offers actionable insight for marketers, commercial leaders, and founders looking to succeed in today&apos;s MedTech environment.</p><p>If you want to get in contact with Justin to discuss if your commercialisation strategy is sales ready, contact him via LinkedIn - https://www.linkedin.com/in/justin-hall1/</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos.</p><p>The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like Hepisode data are changing the game for localised market access, why NHS policy shifts demand a deeper level of customer research, and why mapping the full buyer journey is no longer optional.</p><p>From understanding your customer&apos;s economic incentives to building cross-functional teams that think like a Formula 1 pit crew, this episode offers actionable insight for marketers, commercial leaders, and founders looking to succeed in today&apos;s MedTech environment.</p><p>If you want to get in contact with Justin to discuss if your commercialisation strategy is sales ready, contact him via LinkedIn - https://www.linkedin.com/in/justin-hall1/</p>]]></content:encoded>
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    <itunes:author>Podymos</itunes:author>
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    <pubDate>Fri, 30 May 2025 10:00:00 +0100</pubDate>
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  <psc:chapter start="0:00" title="Welcome to Medical Device Marketing Podcast " />
  <psc:chapter start="0:14" title="Justin&#39;s background: corporate to startup journey in MedTech" />
  <psc:chapter start="1:24" title="What has changed in MedTech sales and marketing post-Covid" />
  <psc:chapter start="3:00" title="How can we adapt our marketing strategy to deal with this change" />
  <psc:chapter start="4:10" title="Hyper-personalisation: what it really means" />
  <psc:chapter start="5:49" title="The false promise of automated AI messaging" />
  <psc:chapter start="9:00" title="Are there any AI models that can do hyper-personalisation now? " />
  <psc:chapter start="11:10" title="Impactful prompts for AI models " />
  <psc:chapter start="14:20" title="Importance of segmentation and targeting" />
  <psc:chapter start="16:30" title="How do we complete deep research to gain face to face meetings" />
  <psc:chapter start="17:59" title="Using Hepisode data for localised market access" />
  <psc:chapter start="20:31" title="MedTech sales team evolution: creating a commercial pit team" />
  <psc:chapter start="26:08" title="The importance of understanding each stakeholders buyers journey" />
  <psc:chapter start="29:59" title="When should companies start stakeholder mapping" />
  <psc:chapter start="35:34" title="Final takeaways about how marketing, market access and sales are changing" />
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    <itunes:duration>2252</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>11</itunes:episode>
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    <itunes:title>Why medical device usability testing matters: Expert insights from Professor Clutton-Brock</itunes:title>
    <title>Why medical device usability testing matters: Expert insights from Professor Clutton-Brock</title>
    <itunes:summary><![CDATA[Send a text In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development.   From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.  The conversation covers what usability tes...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. <br/><br/>From building high-fidelity simulation environments to advising during the UK&apos;s COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.<br/><br/>The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and explain how structured usability studies can dramatically improve a product&apos;s adoption and longevity.<br/><br/>Finally, for startups and SMEs, Professor Clutton-Brock outlines how his team supports usability studies from early CAD concepts to first-in-human trials. This is all within a uniquely realistic, adaptable, and confidential environment. <br/><br/>If you&apos;re developing new medical technologies, this episode is important listening to ensure success both pre- and post-market.<br/><br/>To discuss usability testing for your device, get in contact with Professor Clutton-Brock&apos;s team please visit https://www.hrc-devices.nihr.ac.uk/</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. <br/><br/>From building high-fidelity simulation environments to advising during the UK&apos;s COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.<br/><br/>The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and explain how structured usability studies can dramatically improve a product&apos;s adoption and longevity.<br/><br/>Finally, for startups and SMEs, Professor Clutton-Brock outlines how his team supports usability studies from early CAD concepts to first-in-human trials. This is all within a uniquely realistic, adaptable, and confidential environment. <br/><br/>If you&apos;re developing new medical technologies, this episode is important listening to ensure success both pre- and post-market.<br/><br/>To discuss usability testing for your device, get in contact with Professor Clutton-Brock&apos;s team please visit https://www.hrc-devices.nihr.ac.uk/</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/17115469-why-medical-device-usability-testing-matters-expert-insights-from-professor-clutton-brock.mp3" length="30723945" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Fri, 09 May 2025 10:00:00 +0100</pubDate>
    <itunes:duration>2526</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>10</itunes:episode>
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  <item>
    <itunes:title>Medical device registries: What they are &amp; how to use them in marketing</itunes:title>
    <title>Medical device registries: What they are &amp; how to use them in marketing</title>
    <itunes:summary><![CDATA[Send a text Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing? In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore: ✔️ What medical device registries are and how they work ✔️ The key differences between registries and clinical trials ✔️ How registries provide real-world evidence...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?</p><p>In this episode, we speak with <b>Dr. Peter Walton</b>, Managing Director of Dendrite Clinical Systems, and <b>Mike Branagan-Harris</b>, CEO of HealthTech Strategies, to explore:</p><p>✔️ What medical device registries are and how they work<br/>✔️ The key differences between registries and clinical trials<br/>✔️ How registries provide real-world evidence to support marketing and sales<br/>✔️ Common challenges and how to overcome them<br/>✔️ How registries help build trust with healthcare professionals</p><p><b>If you&apos;re involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy.</b></p><p>🎧 Listen now and subscribe for more expert discussions on medical device marketing.</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?</p><p>In this episode, we speak with <b>Dr. Peter Walton</b>, Managing Director of Dendrite Clinical Systems, and <b>Mike Branagan-Harris</b>, CEO of HealthTech Strategies, to explore:</p><p>✔️ What medical device registries are and how they work<br/>✔️ The key differences between registries and clinical trials<br/>✔️ How registries provide real-world evidence to support marketing and sales<br/>✔️ Common challenges and how to overcome them<br/>✔️ How registries help build trust with healthcare professionals</p><p><b>If you&apos;re involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy.</b></p><p>🎧 Listen now and subscribe for more expert discussions on medical device marketing.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16691090-medical-device-registries-what-they-are-how-to-use-them-in-marketing.mp3" length="39070169" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Fri, 28 Feb 2025 08:00:00 +0000</pubDate>
    <itunes:duration>3208</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>9</itunes:episode>
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    <itunes:title>60. Building a compliant distribution strategy: Essential insights for device marketers</itunes:title>
    <title>60. Building a compliant distribution strategy: Essential insights for device marketers</title>
    <itunes:summary><![CDATA[Send a text Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.  What you’ll learn: - The roles of manufacturers, authorised representatives, importers, and distributors - Why service level agreements (S...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.<br/><br/>What you’ll learn:<br/>- The roles of manufacturers, authorised representatives, importers, and distributors<br/>- Why service level agreements (SLAs) matter in medical device supply chains<br/>- Key regulatory considerations for marketing compliance and approved claims<br/>- The risks of supply shortages and how they impact manufacturers and distributors<br/>- The challenges and benefits of launching in the EU, UK, and US<br/><br/>If you work in medical device marketing, sales, or distribution, this episode will help you navigate the complexities of compliance and market access.</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.<br/><br/>What you’ll learn:<br/>- The roles of manufacturers, authorised representatives, importers, and distributors<br/>- Why service level agreements (SLAs) matter in medical device supply chains<br/>- Key regulatory considerations for marketing compliance and approved claims<br/>- The risks of supply shortages and how they impact manufacturers and distributors<br/>- The challenges and benefits of launching in the EU, UK, and US<br/><br/>If you work in medical device marketing, sales, or distribution, this episode will help you navigate the complexities of compliance and market access.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16621582-60-building-a-compliant-distribution-strategy-essential-insights-for-device-marketers.mp3" length="43910250" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Fri, 14 Feb 2025 12:00:00 +0000</pubDate>
    <itunes:duration>3656</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>8</itunes:episode>
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  <item>
    <itunes:title>59. What medical device marketers need to know about regulatory affairs</itunes:title>
    <title>59. What medical device marketers need to know about regulatory affairs</title>
    <itunes:summary><![CDATA[Send a text 🔔 Interested in how regulations affect marketing in medical device? 🔔  This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.  ✔️Who are regulatory affairs and what do they do? ✔️What's a CDP and a CER? ✔️The importance of regulations in post-market surveillance ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>🔔 Interested in how regulations affect marketing in medical device? 🔔<br/><br/>This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.<br/><br/>✔️Who are regulatory affairs and what do they do?<br/>✔️What&apos;s a CDP and a CER?<br/>✔️The importance of regulations in post-market surveillance</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>🔔 Interested in how regulations affect marketing in medical device? 🔔<br/><br/>This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.<br/><br/>✔️Who are regulatory affairs and what do they do?<br/>✔️What&apos;s a CDP and a CER?<br/>✔️The importance of regulations in post-market surveillance</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16496259-59-what-medical-device-marketers-need-to-know-about-regulatory-affairs.mp3" length="53866098" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Fri, 31 Jan 2025 12:00:00 +0000</pubDate>
    <itunes:duration>4299</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>7</itunes:episode>
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    <itunes:title>58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage  </itunes:title>
    <title>58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage  </title>
    <itunes:summary><![CDATA[Send a text In this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!  To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK   ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode of The Medical Device Marketing Podcast, we&apos;re back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!<br/><br/>To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode of The Medical Device Marketing Podcast, we&apos;re back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!<br/><br/>To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK<br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16388659-58-the-power-of-pr-1-2-billion-views-from-67-pieces-of-pr-coverage.mp3" length="34978532" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 15 Jan 2025 12:00:00 +0000</pubDate>
    <itunes:duration>2912</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>6</itunes:episode>
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    <itunes:title>57. Cutting through the noise: What medical device marketers need to know about PR </itunes:title>
    <title>57. Cutting through the noise: What medical device marketers need to know about PR </title>
    <itunes:summary><![CDATA[Send a text In this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:  🤔 What PR is (and how it differs from social media and paid ads) 💭Why PR is still an important tool in today's marketing landscape 🆙How to use PR to boost your medical technology and build brand credibility  Tune in now and find out how PR can help your medical device marketing. ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this podcast, we sit down with Gloucester Road PR&apos;s Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:<br/><br/>🤔 What PR is (and how it differs from social media and paid ads)<br/>💭Why PR is still an important tool in today&apos;s marketing landscape<br/>🆙How to use PR to boost your medical technology and build brand credibility<br/><br/>Tune in now and find out how PR can help your medical device marketing.</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this podcast, we sit down with Gloucester Road PR&apos;s Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:<br/><br/>🤔 What PR is (and how it differs from social media and paid ads)<br/>💭Why PR is still an important tool in today&apos;s marketing landscape<br/>🆙How to use PR to boost your medical technology and build brand credibility<br/><br/>Tune in now and find out how PR can help your medical device marketing.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16254165-57-cutting-through-the-noise-what-medical-device-marketers-need-to-know-about-pr.mp3" length="31579610" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 11 Dec 2024 12:00:00 +0000</pubDate>
    <itunes:duration>2629</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>5</itunes:episode>
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  <item>
    <itunes:title>56. Effective use of market access to get your technology to patients faster</itunes:title>
    <title>56. Effective use of market access to get your technology to patients faster</title>
    <itunes:summary><![CDATA[Send a text In our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster.  ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster. </p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16140101-56-effective-use-of-market-access-to-get-your-technology-to-patients-faster.mp3" length="29812569" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 27 Nov 2024 12:00:00 +0000</pubDate>
    <itunes:duration>2481</itunes:duration>
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    <itunes:season>2</itunes:season>
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  <item>
    <itunes:title>55. Understanding market access: Aligning medical devices with healthcare needs </itunes:title>
    <title>55. Understanding market access: Aligning medical devices with healthcare needs </title>
    <itunes:summary><![CDATA[Send a text In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key. Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure ...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key.</p><p>Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure NICE approvals, speeding up patient access to new technologies in the NHS and beyond. <br/><br/>Joining him is John West, who recently moved from a 23-year career in the NHS to IGES. John’s background in NHS management gives him unique insights into the inner workings of healthcare services and the challenges of getting devices to the people who need them.</p><p>Tune in as Mike and John break down what market access really means, why it’s so vital, and how MedTech marketers can make it work for them. If you’re looking to understand how to get your products where they’re needed most, this episode is packed with insights you won’t want to miss.</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key.</p><p>Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure NICE approvals, speeding up patient access to new technologies in the NHS and beyond. <br/><br/>Joining him is John West, who recently moved from a 23-year career in the NHS to IGES. John’s background in NHS management gives him unique insights into the inner workings of healthcare services and the challenges of getting devices to the people who need them.</p><p>Tune in as Mike and John break down what market access really means, why it’s so vital, and how MedTech marketers can make it work for them. If you’re looking to understand how to get your products where they’re needed most, this episode is packed with insights you won’t want to miss.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16098084-55-understanding-market-access-aligning-medical-devices-with-healthcare-needs.mp3" length="47113266" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 13 Nov 2024 12:00:00 +0000</pubDate>
    <itunes:duration>3923</itunes:duration>
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    <itunes:title>54. Implementing market research across the product lifecycle </itunes:title>
    <title>54. Implementing market research across the product lifecycle </title>
    <itunes:summary><![CDATA[Send a text Unlock the potential of your medical device with insights from market access experts.   In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product's success. Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore: What market access truly means for MedTech companiesHow it influences patient access and healthcare outcomes...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Unlock the potential of your medical device with insights from market access experts. <br/><br/>In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product&apos;s success.</p><p>Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:</p><ul><li>What market access truly means for MedTech companies</li><li>How it influences patient access and healthcare outcomes</li><li>Its crucial role in accelerating sales cycles and ensuring commercial success</li></ul><p>Whether you’re a seasoned marketer or new to the industry, this episode is packed with actionable insights to help you align your strategy with market needs and drive meaningful impact in healthcare. Tune in for a compelling discussion that brings clarity and direction to your market access strategy!<br/><br/>Watch the full video on our YouTube Channel:  </p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Unlock the potential of your medical device with insights from market access experts. <br/><br/>In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product&apos;s success.</p><p>Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:</p><ul><li>What market access truly means for MedTech companies</li><li>How it influences patient access and healthcare outcomes</li><li>Its crucial role in accelerating sales cycles and ensuring commercial success</li></ul><p>Whether you’re a seasoned marketer or new to the industry, this episode is packed with actionable insights to help you align your strategy with market needs and drive meaningful impact in healthcare. Tune in for a compelling discussion that brings clarity and direction to your market access strategy!<br/><br/>Watch the full video on our YouTube Channel:  </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/16002535-54-implementing-market-research-across-the-product-lifecycle.mp3" length="26943676" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 30 Oct 2024 12:00:00 +0000</pubDate>
    <itunes:duration>2242</itunes:duration>
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    <itunes:season>2</itunes:season>
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    <itunes:title>53. Demystifying market research: Essential insights for medical device marketers</itunes:title>
    <title>53. Demystifying market research: Essential insights for medical device marketers</title>
    <itunes:summary><![CDATA[Send a text We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers.  In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into: ·      The role of market research in medical device marketing. ·      Qualitative vs. quantitative research methods....]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>We’re excited to bring you the first episode of <b>Series 2</b> of our podcast: <em>Demystifying Market Research: Essential Insights for Medical Device Marketers</em>. </p><p>In this episode, we’re joined by <b>Guy Pascoe</b>, co-founder of Purdie Pascoe, and <b>Sabera Hyderally</b>, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:</p><p>·      The role of market research in medical device marketing.</p><p>·      Qualitative vs. quantitative research methods.</p><p>·      Optimising product positioning through targeted research.</p><p>·      How research can help accelerate market adoption at different stages of the product lifecycle.</p><p><br/>To watch the full video head over to our YouTube Channel: https://bit.ly/4eHFqyp</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>We’re excited to bring you the first episode of <b>Series 2</b> of our podcast: <em>Demystifying Market Research: Essential Insights for Medical Device Marketers</em>. </p><p>In this episode, we’re joined by <b>Guy Pascoe</b>, co-founder of Purdie Pascoe, and <b>Sabera Hyderally</b>, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:</p><p>·      The role of market research in medical device marketing.</p><p>·      Qualitative vs. quantitative research methods.</p><p>·      Optimising product positioning through targeted research.</p><p>·      How research can help accelerate market adoption at different stages of the product lifecycle.</p><p><br/>To watch the full video head over to our YouTube Channel: https://bit.ly/4eHFqyp</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/15889102-53-demystifying-market-research-essential-insights-for-medical-device-marketers.mp3" length="23171417" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 16 Oct 2024 12:00:00 +0100</pubDate>
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    <itunes:season>2</itunes:season>
    <itunes:episode>1</itunes:episode>
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    <itunes:title>52. Do you need different pages on your website?</itunes:title>
    <title>52. Do you need different pages on your website?</title>
    <itunes:summary><![CDATA[Send a text Looking to create a more specific website for your audience?   Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience.  ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Looking to create a more specific website for your audience? <br/><br/>Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience. </p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Looking to create a more specific website for your audience? <br/><br/>Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14689239-52-do-you-need-different-pages-on-your-website.mp3" length="10971043" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Thu, 14 Mar 2024 12:00:00 +0000</pubDate>
    <itunes:duration>911</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>52</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>51. What information should you have on your website? </itunes:title>
    <title>51. What information should you have on your website? </title>
    <itunes:summary><![CDATA[Send a text Is your website really telling your audience what they need to hear? 🎧 👇​ Or are you falling into the common pitfall of:​  'I will just include everything. Then my audience can find what they need?'​ Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcast​  Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on Lin...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your website really telling your audience what they need to hear? 🎧 👇​</p><p>Or are you falling into the common pitfall of:​<br/><br/>&apos;I will just include everything. Then my audience can find what they need?&apos;​</p><p>Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcast​<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your website really telling your audience what they need to hear? 🎧 👇​</p><p>Or are you falling into the common pitfall of:​<br/><br/>&apos;I will just include everything. Then my audience can find what they need?&apos;​</p><p>Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcast​<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14586913-51-what-information-should-you-have-on-your-website.mp3" length="22953264" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 28 Feb 2024 12:00:00 +0000</pubDate>
    <itunes:duration>1823</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>51</itunes:episode>
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    <itunes:title>50. How can video boost your closing rate?</itunes:title>
    <title>50. How can video boost your closing rate?</title>
    <itunes:summary><![CDATA[Send a text Did you know that introducing video into your marketing can help boost your closing rate? ​ In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. ​  Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Did you know that introducing video into your marketing can help boost your closing rate? ​</p><p>In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. ​<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Did you know that introducing video into your marketing can help boost your closing rate? ​</p><p>In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. ​<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14493857-50-how-can-video-boost-your-closing-rate.mp3" length="14083250" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 14 Feb 2024 12:00:00 +0000</pubDate>
    <itunes:duration>1083</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>50</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>49. Top 3 things you need to do to optimise your sales force</itunes:title>
    <title>49. Top 3 things you need to do to optimise your sales force</title>
    <itunes:summary><![CDATA[Send a text Have you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency?   In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is working smarter, not harder.  Learn the best ways to optimise your sales today!  Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow u...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Have you been making the most out of your sales force? Are you looking for a way to increase your sales team&apos;s efficiency? <br/><br/>In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is working smarter, not harder.<br/><br/>Learn the best ways to optimise your sales today!<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Have you been making the most out of your sales force? Are you looking for a way to increase your sales team&apos;s efficiency? <br/><br/>In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is working smarter, not harder.<br/><br/>Learn the best ways to optimise your sales today!<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14396356-49-top-3-things-you-need-to-do-to-optimise-your-sales-force.mp3" length="8692144" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 31 Jan 2024 16:00:00 +0000</pubDate>
    <itunes:duration>721</itunes:duration>
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    <itunes:title>48. 7 mistakes that you&#39;re making on your website</itunes:title>
    <title>48. 7 mistakes that you&#39;re making on your website</title>
    <itunes:summary><![CDATA[Send a text Worried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast.  Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Worried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Worried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14318729-48-7-mistakes-that-you-re-making-on-your-website.mp3" length="21675857" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 17 Jan 2024 12:00:00 +0000</pubDate>
    <itunes:duration>1803</itunes:duration>
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    <itunes:title>47. The top mistakes that will kill your messaging</itunes:title>
    <title>47. The top mistakes that will kill your messaging</title>
    <itunes:summary><![CDATA[Send a text In our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right.  Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14269462-47-the-top-mistakes-that-will-kill-your-messaging.mp3" length="17073355" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 10 Jan 2024 12:00:00 +0000</pubDate>
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    <itunes:season>1</itunes:season>
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  </item>
  <item>
    <itunes:title>45. Paid healthcare ads: Worth the investment?</itunes:title>
    <title>45. Paid healthcare ads: Worth the investment?</title>
    <itunes:summary><![CDATA[Send a text Are you considering investing in paid ads but you don't know if it's right for the medical device marketing industry?  Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the medical device and healthcare sector.    Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on LinkedIn for all the latest ...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you considering investing in paid ads but you don&apos;t know if it&apos;s right for the medical device marketing industry?<br/><br/>Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the medical device and healthcare sector. <br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you considering investing in paid ads but you don&apos;t know if it&apos;s right for the medical device marketing industry?<br/><br/>Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the medical device and healthcare sector. <br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14111778-45-paid-healthcare-ads-worth-the-investment.mp3" length="11802987" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 13 Dec 2023 12:00:00 +0000</pubDate>
    <itunes:duration>980</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>45</itunes:episode>
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  </item>
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    <itunes:title>44. Mastering interactive video in the medical device space</itunes:title>
    <title>44. Mastering interactive video in the medical device space</title>
    <itunes:summary><![CDATA[Send a text Mastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode.   Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Mastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode.<br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Mastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode.<br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14098422-44-mastering-interactive-video-in-the-medical-device-space.mp3" length="11790787" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 06 Dec 2023 12:00:00 +0000</pubDate>
    <itunes:duration>979</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>44</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>43. 2024 marketing predictions: What&#39;s next in medical device marketing?</itunes:title>
    <title>43. 2024 marketing predictions: What&#39;s next in medical device marketing?</title>
    <itunes:summary><![CDATA[Send a text Check out our latest podcast episode, of the Medical Device Marketing Podcast.  We're unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing.    Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on Linked...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Check out our latest podcast episode, of the Medical Device Marketing Podcast.  We&apos;re unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing. <br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Check out our latest podcast episode, of the Medical Device Marketing Podcast.  We&apos;re unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing. <br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14062293-43-2024-marketing-predictions-what-s-next-in-medical-device-marketing.mp3" length="11449445" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Thu, 30 Nov 2023 10:00:00 +0000</pubDate>
    <itunes:duration>951</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>43</itunes:episode>
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  </item>
  <item>
    <itunes:title>42. Finding the perfect fit: Selecting a marketing agency</itunes:title>
    <title>42. Finding the perfect fit: Selecting a marketing agency</title>
    <itunes:summary><![CDATA[Send a text Choosing a new marketing agency?  Are you unsure of the types of questions you should ask to ensure they're the right fit for you?   In our latest podcast, we talk about the top things you should think about when making this important decision.    Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9  Follow us on LinkedIn for all the latest updates: https://bit.ly/3rq...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Choosing a new marketing agency? </p><p>Are you unsure of the types of questions you should ask to ensure they&apos;re the right fit for you?<br/><br/></p><p>In our latest podcast, we talk about the top things you should think about when making this important decision.  <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Choosing a new marketing agency? </p><p>Are you unsure of the types of questions you should ask to ensure they&apos;re the right fit for you?<br/><br/></p><p>In our latest podcast, we talk about the top things you should think about when making this important decision.  <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/14018130-42-finding-the-perfect-fit-selecting-a-marketing-agency.mp3" length="12206757" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 22 Nov 2023 15:00:00 +0000</pubDate>
    <itunes:duration>1014</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>42</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>41. Why in-house marketing is the right move for medical device companies?</itunes:title>
    <title>41. Why in-house marketing is the right move for medical device companies?</title>
    <itunes:summary><![CDATA[Send a text Should you to bring your content marketing in-house?  Although we're an agency we believe you should as the benefits of doing this significantly out way the negatives, when done right.   Claudia, Jenna and Hannah discussed how taking your content marketing in-house can: -Shorten your sales cycle -Increase closing rates, -Drive online traffic.    Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouT...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Should you to bring your content marketing in-house? </p><p>Although we&apos;re an agency we believe you should as the benefits of doing this significantly out way the negatives, when done right. </p><p><br/>Claudia, Jenna and Hannah discussed how taking your content marketing in-house can:</p><p>-Shorten your sales cycle</p><p>-Increase closing rates,</p><p>-Drive online traffic. </p><p><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Should you to bring your content marketing in-house? </p><p>Although we&apos;re an agency we believe you should as the benefits of doing this significantly out way the negatives, when done right. </p><p><br/>Claudia, Jenna and Hannah discussed how taking your content marketing in-house can:</p><p>-Shorten your sales cycle</p><p>-Increase closing rates,</p><p>-Drive online traffic. </p><p><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13977819-41-why-in-house-marketing-is-the-right-move-for-medical-device-companies.mp3" length="17027950" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 15 Nov 2023 16:00:00 +0000</pubDate>
    <itunes:duration>1416</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>40. What are the quickest ways of boosting your ROI in marketing?</itunes:title>
    <title>40. What are the quickest ways of boosting your ROI in marketing?</title>
    <itunes:summary><![CDATA[Send a text Looking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI?  Listen our recent podcast episode as Gamze and Claudia delve into strategies that promise swift and effective returns. Their expert insights are not to be missed.    Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI  Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u  Follow us on LinkedIn for all the late...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Looking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI? </p><p>Listen our recent podcast episode as Gamze and Claudia delve into strategies that promise swift and effective returns. Their expert insights are not to be missed. <br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Looking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI? </p><p>Listen our recent podcast episode as Gamze and Claudia delve into strategies that promise swift and effective returns. Their expert insights are not to be missed. <br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/47xgXHI<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13706614-40-what-are-the-quickest-ways-of-boosting-your-roi-in-marketing.mp3" length="15115698" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 01 Nov 2023 12:00:00 +0000</pubDate>
    <podcast:soundbite startTime="110.683" duration="26.5" />
    <itunes:duration>1256</itunes:duration>
    <itunes:keywords></itunes:keywords>
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  <item>
    <itunes:title>38. Why are people unsubscribing from my emails? </itunes:title>
    <title>38. Why are people unsubscribing from my emails? </title>
    <itunes:summary><![CDATA[Send a text Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9  Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13706525-38-why-are-people-unsubscribing-from-my-emails.mp3" length="11522016" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13706525</guid>
    <pubDate>Wed, 25 Oct 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="889.34" duration="40.5" />
    <itunes:duration>956</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>38</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>39. What you can and can&#39;t show in medical device marketing?</itunes:title>
    <title>39. What you can and can&#39;t show in medical device marketing?</title>
    <itunes:summary><![CDATA[Send a text Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9  Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13757279-39-what-you-can-and-can-t-show-in-medical-device-marketing.mp3" length="12357301" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13757279</guid>
    <pubDate>Wed, 18 Oct 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="543.712" duration="46.5" />
    <itunes:duration>1026</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>39</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>37. How does &quot;They Ask, You Answer&quot; support your sales team? </itunes:title>
    <title>37. How does &quot;They Ask, You Answer&quot; support your sales team? </title>
    <itunes:summary><![CDATA[Send a text Are you looking for ways to supercharge your sales team? Your sales team are one of the most important part of your business so why not give them the best support possible with "They Ask, You Answer" content strategy?   In our latest podcast we asked Jenna and Claudia, a certified coach, how this content strategy can take your sales team to the next level.  Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you looking for ways to supercharge your sales team?</p><p>Your sales team are one of the most important part of your business so why not give them the best support possible with &quot;They Ask, You Answer&quot; content strategy?<br/><br/></p><p>In our latest podcast we asked Jenna and Claudia, a certified coach, how this content strategy can take your sales team to the next level.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you looking for ways to supercharge your sales team?</p><p>Your sales team are one of the most important part of your business so why not give them the best support possible with &quot;They Ask, You Answer&quot; content strategy?<br/><br/></p><p>In our latest podcast we asked Jenna and Claudia, a certified coach, how this content strategy can take your sales team to the next level.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13727789-37-how-does-they-ask-you-answer-support-your-sales-team.mp3" length="10966917" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 11 Oct 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="232.567" duration="41.0" />
    <itunes:duration>910</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>37</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>36. Can AI Write articles for me?</itunes:title>
    <title>36. Can AI Write articles for me?</title>
    <itunes:summary><![CDATA[Send a text The age of AI has arrived and looks like it's here to stay.​ ​In our latest podcast we asked Claudia and Hannah if AI could really write website articles for us and if so, how could we do it?  Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9  Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>The age of AI has arrived and looks like it&apos;s here to stay.​</p><p>​In our latest podcast we asked Claudia and Hannah if AI could really write website articles for us and if so, how could we do it?<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>The age of AI has arrived and looks like it&apos;s here to stay.​</p><p>​In our latest podcast we asked Claudia and Hannah if AI could really write website articles for us and if so, how could we do it?<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13684474-36-can-ai-write-articles-for-me.mp3" length="14273598" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13684474</guid>
    <pubDate>Wed, 04 Oct 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="860.333" duration="30.0" />
    <itunes:duration>1186</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
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    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>35. How to get started with &quot;They Ask, You Answer&quot;?</itunes:title>
    <title>35. How to get started with &quot;They Ask, You Answer&quot;?</title>
    <itunes:summary><![CDATA[Send a text You asked, We answered! ​ Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach Claudia to give us a run down on everything you need to know to get started.   From company workshops to planning let this podcast guide you on your They Ask, You Answer journey!  If podcasts aren’t for you, don’t fret because we have an article you can check on our learning hub https://bit.ly/3EJ5Nnq   Check out our Learning hub here to rea...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>You asked, We answered! ​</p><p>Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach Claudia to give us a run down on everything you need to know to get started. <br/><br/>From company workshops to planning let this podcast guide you on your They Ask, You Answer journey!<br/><br/>If podcasts aren’t for you, don’t fret because we have an article you can check on our learning hub https://bit.ly/3EJ5Nnq<br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>You asked, We answered! ​</p><p>Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach Claudia to give us a run down on everything you need to know to get started. <br/><br/>From company workshops to planning let this podcast guide you on your They Ask, You Answer journey!<br/><br/>If podcasts aren’t for you, don’t fret because we have an article you can check on our learning hub https://bit.ly/3EJ5Nnq<br/><br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13625394-35-how-to-get-started-with-they-ask-you-answer.mp3" length="8870981" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13625394</guid>
    <pubDate>Wed, 27 Sep 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="48.969" duration="24.0" />
    <itunes:duration>735</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>35</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>34. Everything you need to know about SEO in 15 minutes </itunes:title>
    <title>34. Everything you need to know about SEO in 15 minutes </title>
    <itunes:summary><![CDATA[Send a text Are you a little lost when it comes to SEO?​  In our latest podcast, we spoke to Becca and our SEO expert Jenna to give you a quick rundown of all you need to know about how SEO works and how you can make it work for you.   Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9  Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you a little lost when it comes to SEO?​<br/><br/>In our latest podcast, we spoke to Becca and our SEO expert Jenna to give you a quick rundown of all you need to know about how SEO works and how you can make it work for you. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you a little lost when it comes to SEO?​<br/><br/>In our latest podcast, we spoke to Becca and our SEO expert Jenna to give you a quick rundown of all you need to know about how SEO works and how you can make it work for you. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13597080-34-everything-you-need-to-know-about-seo-in-15-minutes.mp3" length="10745708" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13597080</guid>
    <pubDate>Wed, 20 Sep 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="737.0" duration="37.0" />
    <itunes:duration>891</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>34</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>33. How to maximise your event presence? </itunes:title>
    <title>33. How to maximise your event presence? </title>
    <itunes:summary><![CDATA[Send a text  Whether healthcare events are really worth the investment? The answer isn't as straightforward as you might think.​ In our latest episode of The Medical Device Marketing Podcast, Claudia and Becca break it down: "Events are only worth it if you do them right."​   If you've been on the fence about the value of healthcare events, this episode is a must-listen. It offers a nuanced perspective that could very well change how you approach your next event.​  ​ Check out our Learni...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p> Whether healthcare events are really worth the investment? The answer isn&apos;t as straightforward as you might think.​</p><p>In our latest episode of The Medical Device Marketing Podcast, Claudia and Becca break it down: &quot;Events are only worth it if you do them right.&quot;​<br/><br/></p><p>If you&apos;ve been on the fence about the value of healthcare events, this episode is a must-listen. It offers a nuanced perspective that could very well change how you approach your next event.​<br/><br/>​<br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p> Whether healthcare events are really worth the investment? The answer isn&apos;t as straightforward as you might think.​</p><p>In our latest episode of The Medical Device Marketing Podcast, Claudia and Becca break it down: &quot;Events are only worth it if you do them right.&quot;​<br/><br/></p><p>If you&apos;ve been on the fence about the value of healthcare events, this episode is a must-listen. It offers a nuanced perspective that could very well change how you approach your next event.​<br/><br/>​<br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13525241-33-how-to-maximise-your-event-presence.mp3" length="9786954" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Tue, 12 Sep 2023 12:00:00 +0100</pubDate>
    <itunes:duration>811</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>33</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>32. Are events worth it?</itunes:title>
    <title>32. Are events worth it?</title>
    <itunes:summary><![CDATA[Send a text In our latest podcast, we spoke to Claudia and our resident event expert Becca, to talk you through all the best ways in which you can maximise your presence at healthcare and medical device events.   Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9  Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In our latest podcast, we spoke to Claudia and our resident event expert Becca, to talk you through all the best ways in which you can maximise your presence at healthcare and medical device events. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In our latest podcast, we spoke to Claudia and our resident event expert Becca, to talk you through all the best ways in which you can maximise your presence at healthcare and medical device events. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13349395-32-are-events-worth-it.mp3" length="13397987" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13349395</guid>
    <pubDate>Wed, 06 Sep 2023 13:00:00 +0100</pubDate>
    <podcast:soundbite startTime="622.572" duration="41.5" />
    <itunes:duration>1113</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>32</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>31. Is email marketing actually effective? </itunes:title>
    <title>31. Is email marketing actually effective? </title>
    <itunes:summary><![CDATA[Send a text Considering adding email to your marketing mix?​ Dive into our latest episode of The Medical Device Podcast where Claudia sat down with Oscar to cover everything email. They shed light on the power of email campaigns and their effectiveness. ​  Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.   Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channe...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Considering adding email to your marketing mix?​</p><p>Dive into our latest episode of <em>The Medical Device Podcast</em> where Claudia sat down with Oscar to cover everything email. They shed light on the power of email campaigns and their effectiveness. ​</p><p><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Considering adding email to your marketing mix?​</p><p>Dive into our latest episode of <em>The Medical Device Podcast</em> where Claudia sat down with Oscar to cover everything email. They shed light on the power of email campaigns and their effectiveness. ​</p><p><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13456811-31-is-email-marketing-actually-effective.mp3" length="18826891" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13456811</guid>
    <pubDate>Wed, 30 Aug 2023 13:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1480.0" duration="25.0" />
    <itunes:duration>1565</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>31</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>30. What is They Ask, You Answer? </itunes:title>
    <title>30. What is They Ask, You Answer? </title>
    <itunes:summary><![CDATA[Send a text We've mentioned They Ask, You Answer a few times now, but what is all the fuss actually about? ​ In the newest instalment of The Medical Device Marketing Podcast, Claudia, a recently qualified They Ask, You Answer coach, discusses the business philosophy with Content Marketing Manager, Jenna. ​ In this clip from the episode, Claudia gives a quick overview of the benefits of implementing They Ask, You Answer, but it's only a taster of what's possible. ​ ​We also published an articl...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>We&apos;ve mentioned They Ask, You Answer a few times now, but what is all the fuss actually about? ​</p><p>In the newest instalment of The Medical Device Marketing Podcast, Claudia, a recently qualified They Ask, You Answer coach, discusses the business philosophy with Content Marketing Manager, Jenna. ​</p><p>In this clip from the episode, Claudia gives a quick overview of the benefits of implementing They Ask, You Answer, but it&apos;s only a taster of what&apos;s possible. ​</p><p>​We also published an article, which covers the topic in detail: <a href='https://bit.ly/3qxqIXc'>https://bit.ly/3qxqIXc</a>​</p><p>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>We&apos;ve mentioned They Ask, You Answer a few times now, but what is all the fuss actually about? ​</p><p>In the newest instalment of The Medical Device Marketing Podcast, Claudia, a recently qualified They Ask, You Answer coach, discusses the business philosophy with Content Marketing Manager, Jenna. ​</p><p>In this clip from the episode, Claudia gives a quick overview of the benefits of implementing They Ask, You Answer, but it&apos;s only a taster of what&apos;s possible. ​</p><p>​We also published an article, which covers the topic in detail: <a href='https://bit.ly/3qxqIXc'>https://bit.ly/3qxqIXc</a>​</p><p>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13408325-30-what-is-they-ask-you-answer.mp3" length="13585393" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13408325</guid>
    <pubDate>Wed, 23 Aug 2023 00:00:00 +0100</pubDate>
    <podcast:soundbite startTime="229.183" duration="60.0" />
    <itunes:duration>1128</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>30</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>29. Harnessing the power of YouTube to grow your business</itunes:title>
    <title>29. Harnessing the power of YouTube to grow your business</title>
    <itunes:summary><![CDATA[Send a text Is your company currently capitalising on the power of video and YouTube? ​ We recently reported that video has been voted the most effective media format for the fourth year in a row, and since YouTube is the original home of video content, we thought it was a great time to sit down and chat to our resident YouTube star and expert, Gamze. ​   In this week's episode of the medical device marketing podcast, Becca and Gamze discussed all things YouTube, from what makes it special to...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your company currently capitalising on the power of video and YouTube? ​</p><p>We recently reported that video has been voted the most effective media format for the fourth year in a row, and since YouTube is the original home of video content, we thought it was a great time to sit down and chat to our resident YouTube star and expert, Gamze. ​<br/><br/></p><p>In this week&apos;s episode of the medical device marketing podcast, Becca and Gamze discussed all things YouTube, from what makes it special to how to get the most out of it. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your company currently capitalising on the power of video and YouTube? ​</p><p>We recently reported that video has been voted the most effective media format for the fourth year in a row, and since YouTube is the original home of video content, we thought it was a great time to sit down and chat to our resident YouTube star and expert, Gamze. ​<br/><br/></p><p>In this week&apos;s episode of the medical device marketing podcast, Becca and Gamze discussed all things YouTube, from what makes it special to how to get the most out of it. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13367951-29-harnessing-the-power-of-youtube-to-grow-your-business.mp3" length="12778445" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13367951</guid>
    <pubDate>Wed, 16 Aug 2023 11:00:00 +0100</pubDate>
    <podcast:soundbite startTime="42.083" duration="59.0" />
    <itunes:duration>1061</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>29</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>28. A chat about content marketing </itunes:title>
    <title>28. A chat about content marketing </title>
    <itunes:summary><![CDATA[Send a text Content marketing is the fastest growing area of marketing, with content skills becoming more and more in demand. ​  In our latest podcast, Claudia spoke to our Content Manager, Jenna, to get the low down on all the latest trends and to discuss how content marketing can change your business for the better by bringing in qualified leads and driving up revenue.​  Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.   Check out our...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Content marketing is the fastest growing area of marketing, with content skills becoming more and more in demand. ​<br/><br/>In our latest podcast, Claudia spoke to our Content Manager, Jenna, to get the low down on all the latest trends and to discuss how content marketing can change your business for the better by bringing in qualified leads and driving up revenue.​<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Content marketing is the fastest growing area of marketing, with content skills becoming more and more in demand. ​<br/><br/>In our latest podcast, Claudia spoke to our Content Manager, Jenna, to get the low down on all the latest trends and to discuss how content marketing can change your business for the better by bringing in qualified leads and driving up revenue.​<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13320009-28-a-chat-about-content-marketing.mp3" length="11683536" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13320009</guid>
    <pubDate>Wed, 09 Aug 2023 11:00:00 +0100</pubDate>
    <podcast:soundbite startTime="518.0" duration="41.0" />
    <itunes:duration>969</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>28</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>27. Creating customer centric content </itunes:title>
    <title>27. Creating customer centric content </title>
    <itunes:summary><![CDATA[Send a text  Is your content delivering leads and contributing to revenue? Is your audience driven to action by your content?  If not, it may be that your content isn't resonating because you haven't approached it with a customer-centric mindset.  In our newest podcast, Claudia and Becca discuss the merits of customer-centric content, and how you can do it yourself.  It’s really all about listening to what your customers are asking!  Stay ahead of the curve and tune into insightful conve...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p><br/>Is your content delivering leads and contributing to revenue? Is your audience driven to action by your content?<br/><br/>If not, it may be that your content isn&apos;t resonating because you haven&apos;t approached it with a customer-centric mindset.<br/><br/>In our newest podcast, Claudia and Becca discuss the merits of customer-centric content, and how you can do it yourself.  It’s really all about listening to what your customers are asking!<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p><br/>Is your content delivering leads and contributing to revenue? Is your audience driven to action by your content?<br/><br/>If not, it may be that your content isn&apos;t resonating because you haven&apos;t approached it with a customer-centric mindset.<br/><br/>In our newest podcast, Claudia and Becca discuss the merits of customer-centric content, and how you can do it yourself.  It’s really all about listening to what your customers are asking!<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13263319-27-creating-customer-centric-content.mp3" length="11973123" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13263319</guid>
    <pubDate>Wed, 02 Aug 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="848.05" duration="39.0" />
    <itunes:duration>994</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>27</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>26. How effective is email automation? </itunes:title>
    <title>26. How effective is email automation? </title>
    <itunes:summary><![CDATA[Send a text Email automation is a seriously underrated marketing area, so we asked Becca and our resident email expert Oscar to tell us more about it. In our latest Podcast, they talk about what is email automation and how it can be used to elevate your brand and support your relationships with customers.   Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.   Check out our Learning hub here to read all our articles:  https://bit...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Email automation is a seriously underrated marketing area, so we asked Becca and our resident email expert Oscar to tell us more about it.</p><p>In our latest Podcast, they talk about what is email automation and how it can be used to elevate your brand and support your relationships with customers. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Email automation is a seriously underrated marketing area, so we asked Becca and our resident email expert Oscar to tell us more about it.</p><p>In our latest Podcast, they talk about what is email automation and how it can be used to elevate your brand and support your relationships with customers. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13243328-26-how-effective-is-email-automation.mp3" length="19927237" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13243328</guid>
    <pubDate>Wed, 26 Jul 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1450.898" duration="48.0" />
    <itunes:duration>1657</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>26</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>25. An honest review of Vimeo Enterprise </itunes:title>
    <title>25. An honest review of Vimeo Enterprise </title>
    <itunes:summary><![CDATA[Send a text Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive?  In our latest podcast, Becca and Gamze discussed all that Vimeo Enterprise has to offer, as well as its pros and cons.   With the information you need to decide whether to invest, from interactive videos to live events and pricing, they cover it all.    Stay ahead of the curve and tune into insightful conversations tailored to medical devic...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? </p><p>In our latest podcast, Becca and Gamze discussed all that Vimeo Enterprise has to offer, as well as its pros and cons. </p><p><br/>With the information you need to decide whether to invest, from interactive videos to live events and pricing, they cover it all.  <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? </p><p>In our latest podcast, Becca and Gamze discussed all that Vimeo Enterprise has to offer, as well as its pros and cons. </p><p><br/>With the information you need to decide whether to invest, from interactive videos to live events and pricing, they cover it all.  <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13243317-25-an-honest-review-of-vimeo-enterprise.mp3" length="10970306" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13243317</guid>
    <pubDate>Wed, 19 Jul 2023 12:00:00 +0100</pubDate>
    <itunes:duration>910</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>25</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
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    <itunes:title>24. Should you have a chatbot on your website? </itunes:title>
    <title>24. Should you have a chatbot on your website? </title>
    <itunes:summary><![CDATA[Send a text Are you trying to more effectively engage your website users? Have you considered installing a chatbot? ​ In our latest podcast, Claudia and Hannah discuss their thoughts on chatbots and how they may end up changing the way that we use websites forever. ​  Don't miss out, get the lowdown on chatbots now.   Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.   Check out our Learning hub here to read all our articles:  ...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you trying to more effectively engage your website users? Have you considered installing a chatbot? ​</p><p>In our latest podcast, Claudia and Hannah discuss their thoughts on chatbots and how they may end up changing the way that we use websites forever. ​</p><p><br/>Don&apos;t miss out, get the lowdown on chatbots now. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you trying to more effectively engage your website users? Have you considered installing a chatbot? ​</p><p>In our latest podcast, Claudia and Hannah discuss their thoughts on chatbots and how they may end up changing the way that we use websites forever. ​</p><p><br/>Don&apos;t miss out, get the lowdown on chatbots now. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13200799-24-should-you-have-a-chatbot-on-your-website.mp3" length="13490192" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13200799</guid>
    <pubDate>Wed, 12 Jul 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1029.767" duration="34.0" />
    <itunes:duration>1120</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>24</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>23. Our experience with AI tools for medical device marketing so far</itunes:title>
    <title>23. Our experience with AI tools for medical device marketing so far</title>
    <itunes:summary><![CDATA[Send a text The AI revolution is here, and it doesn't seem to be going anywhere anytime soon!​ Whether you're looking to save time on your admin tasks or thinking that there must be a better way to do things, there's probably an AI tool for you. ​   They aren't infallible though, as Hannah and Becca discussed on this week's episode of The Medical Device Marketing Podcast. They also shared the AI tools they would most recommend.   Check out the article on our Learning Hub to get up to spe...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>The AI revolution is here, and it doesn&apos;t seem to be going anywhere anytime soon!​</p><p>Whether you&apos;re looking to save time on your admin tasks or thinking that there must be a better way to do things, there&apos;s probably an AI tool for you. ​<br/><br/></p><p>They aren&apos;t infallible though, as Hannah and Becca discussed on this week&apos;s episode of The Medical Device Marketing Podcast. They also shared the AI tools they would most recommend. <br/><br/>Check out the article on our Learning Hub to get up to speed with some of the best AI tools out there: https://bit.ly/46uhw65​<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>The AI revolution is here, and it doesn&apos;t seem to be going anywhere anytime soon!​</p><p>Whether you&apos;re looking to save time on your admin tasks or thinking that there must be a better way to do things, there&apos;s probably an AI tool for you. ​<br/><br/></p><p>They aren&apos;t infallible though, as Hannah and Becca discussed on this week&apos;s episode of The Medical Device Marketing Podcast. They also shared the AI tools they would most recommend. <br/><br/>Check out the article on our Learning Hub to get up to speed with some of the best AI tools out there: https://bit.ly/46uhw65​<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h<br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13153277-23-our-experience-with-ai-tools-for-medical-device-marketing-so-far.mp3" length="20790073" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13153277</guid>
    <pubDate>Mon, 03 Jul 2023 16:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1343.25" duration="60.0" />
    <itunes:duration>1729</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>23</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>22. Why is consistency so important?  </itunes:title>
    <title>22. Why is consistency so important?  </title>
    <itunes:summary><![CDATA[Send a text Are you wondering why your marketing and branding is not resonating with your audience and you don't know why?​ ​Good marketing is made up of many things but great marketing is defined by consistency. In our latest Podcast, we spoke to Claudia and Hannah about what consistency means in marketing and how you can do it too!  Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.   Check out our Learning hub here to read all our arti...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you wondering why your marketing and branding is not resonating with your audience and you don&apos;t know why?​</p><p>​Good marketing is made up of many things but great marketing is defined by consistency. In our latest Podcast, we spoke to Claudia and Hannah about what consistency means in marketing and how you can do it too!<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you wondering why your marketing and branding is not resonating with your audience and you don&apos;t know why?​</p><p>​Good marketing is made up of many things but great marketing is defined by consistency. In our latest Podcast, we spoke to Claudia and Hannah about what consistency means in marketing and how you can do it too!<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/13087348-22-why-is-consistency-so-important.mp3" length="11413861" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13087348</guid>
    <pubDate>Thu, 22 Jun 2023 10:00:00 +0100</pubDate>
    <podcast:soundbite startTime="432.0" duration="30.5" />
    <itunes:duration>947</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>22</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>21. Video vs animation? Which one is better for medical marketing? </itunes:title>
    <title>21. Video vs animation? Which one is better for medical marketing? </title>
    <itunes:summary><![CDATA[Send a text Are you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe you’re not sure which medium will best help you to convey your message?  This can be a particularly difficult decision in the medical device industry where a lot of complex scientific information is involved.  Don’t worry, we’re here to help!  In our latest podcast Becca and Oscar talk us through the world of video and animation to help you fig...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe you’re not sure which medium will best help you to convey your message?<br/><br/>This can be a particularly difficult decision in the medical device industry where a lot of complex scientific information is involved. </p><p>Don’t worry, we’re here to help!  In our latest podcast Becca and Oscar talk us through the world of video and animation to help you figure out which one is best for your marketing!<br/><br/>Looking for the checklist? Head over to our article to take the test and find out if video or animation is better for you? https://bit.ly/45KPfb7 <br/><br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe you’re not sure which medium will best help you to convey your message?<br/><br/>This can be a particularly difficult decision in the medical device industry where a lot of complex scientific information is involved. </p><p>Don’t worry, we’re here to help!  In our latest podcast Becca and Oscar talk us through the world of video and animation to help you figure out which one is best for your marketing!<br/><br/>Looking for the checklist? Head over to our article to take the test and find out if video or animation is better for you? https://bit.ly/45KPfb7 <br/><br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12994617-21-video-vs-animation-which-one-is-better-for-medical-marketing.mp3" length="19124556" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12994617</guid>
    <pubDate>Wed, 14 Jun 2023 00:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1289.75" duration="37.5" />
    <itunes:duration>1590</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>21</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>20. How you can prepare for a successful Medical Device product launch</itunes:title>
    <title>20. How you can prepare for a successful Medical Device product launch</title>
    <itunes:summary><![CDATA[Send a text Are you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use?  Launching a new Medical Device might be one of the most nerve-wracking times for a Medical Device manufacturer. A wildly successful launch could set your product on the right path, whereas a launch that hardly generates any interest can mean hard work for marketing teams trying to drum up interest.     We’ve worked on many launches over the years and o...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use? </p><p>Launching a new Medical Device might be one of the most nerve-wracking times for a Medical Device manufacturer. A wildly successful launch could set your product on the right path, whereas a launch that hardly generates any interest can mean hard work for marketing teams trying to drum up interest.  <br/><br/></p><p>We’ve worked on many launches over the years and often find that a multichannel approach that covers multiple digital (online) and traditional (sales team) channels is the key to success, so Hannah and Claudia sat down to discuss what they know. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use? </p><p>Launching a new Medical Device might be one of the most nerve-wracking times for a Medical Device manufacturer. A wildly successful launch could set your product on the right path, whereas a launch that hardly generates any interest can mean hard work for marketing teams trying to drum up interest.  <br/><br/></p><p>We’ve worked on many launches over the years and often find that a multichannel approach that covers multiple digital (online) and traditional (sales team) channels is the key to success, so Hannah and Claudia sat down to discuss what they know. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12924652-20-how-you-can-prepare-for-a-successful-medical-device-product-launch.mp3" length="28139348" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 31 May 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="876.117" duration="54.0" />
    <itunes:duration>2341</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
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  </item>
  <item>
    <itunes:title>19. Repurposing to make the most out of your content </itunes:title>
    <title>19. Repurposing to make the most out of your content </title>
    <itunes:summary><![CDATA[Send a text Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? ​ ​ In our newest podcast, Becca and Gamze discuss all that Vimeo Enterprise has to offer, as well as its pros and cons. ​ ​ They cover the information you need to make an informed decision on whether to invest, from the merits of interactive video through to justifying the price point. ​  Stay ahead of the curve and tune into insightful conversations tail...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? ​<br/>​<br/>In our newest podcast, Becca and Gamze discuss all that Vimeo Enterprise has to offer, as well as its pros and cons. ​<br/>​<br/>They cover the information you need to make an informed decision on whether to invest, from the merits of interactive video through to justifying the price point. ​<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? ​<br/>​<br/>In our newest podcast, Becca and Gamze discuss all that Vimeo Enterprise has to offer, as well as its pros and cons. ​<br/>​<br/>They cover the information you need to make an informed decision on whether to invest, from the merits of interactive video through to justifying the price point. ​<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12830387-19-repurposing-to-make-the-most-out-of-your-content.mp3" length="25703387" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 24 May 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1222.917" duration="55.0" />
    <itunes:duration>2138</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
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    <itunes:explicit>true</itunes:explicit>
  </item>
  <item>
    <itunes:title>18. Do you really need a Medical Device website? </itunes:title>
    <title>18. Do you really need a Medical Device website? </title>
    <itunes:summary><![CDATA[Send a text Are you considering an upgrade to your Medical Device website, but aren’t sure if the time and effort is worth it? Maybe you're worried that your effort will be wasted if your website doesn't perform as expected?  In our latest podcast, Becca and Jenna talk through what Medical Device websites can do for you and what you need to consider to ensure that they're a success.  Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you considering an upgrade to your Medical Device website, but aren’t sure if the time and effort is worth it? Maybe you&apos;re worried that your effort will be wasted if your website doesn&apos;t perform as expected?<br/><br/>In our latest podcast, Becca and Jenna talk through what Medical Device websites can do for you and what you need to consider to ensure that they&apos;re a success.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you considering an upgrade to your Medical Device website, but aren’t sure if the time and effort is worth it? Maybe you&apos;re worried that your effort will be wasted if your website doesn&apos;t perform as expected?<br/><br/>In our latest podcast, Becca and Jenna talk through what Medical Device websites can do for you and what you need to consider to ensure that they&apos;re a success.<br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12828633-18-do-you-really-need-a-medical-device-website.mp3" length="17604088" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 17 May 2023 12:00:00 +0100</pubDate>
    <podcast:soundbite startTime="762.317" duration="59.0" />
    <itunes:duration>1463</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>18</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>17. Why is my website not delivering leads?</itunes:title>
    <title>17. Why is my website not delivering leads?</title>
    <itunes:summary><![CDATA[Send a text Are you stuck wondering why your website is struggling to bring in leads? If you are, then we have the podcast for you!  We know it can be frustrating when your website isn’t reaching isn't full potential, so Claudia and Becca are here to discuss why your website may not be converting and what you can do about it.  ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you stuck wondering why your website is struggling to bring in leads? If you are, then we have the podcast for you! </p><p>We know it can be frustrating when your website isn’t reaching isn&apos;t full potential, so Claudia and Becca are here to discuss why your website may not be converting and what you can do about it. </p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you stuck wondering why your website is struggling to bring in leads? If you are, then we have the podcast for you! </p><p>We know it can be frustrating when your website isn’t reaching isn&apos;t full potential, so Claudia and Becca are here to discuss why your website may not be converting and what you can do about it. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12768863-17-why-is-my-website-not-delivering-leads.mp3" length="22099711" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 03 May 2023 16:00:00 +0100</pubDate>
    <podcast:soundbite startTime="407.0" duration="44.5" />
    <itunes:duration>1838</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>17</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>16. Preparing for a professional videography day</itunes:title>
    <title>16. Preparing for a professional videography day</title>
    <itunes:summary><![CDATA[Send a text Do you have a video filming day coming up at your company? Are you looking for tips on how to pull it off?   In our latest podcast, Claudia and Becca talk about their experiences with videography and how they make sure that you get the most out of your filming day. From common mistakes to secret industry tips, never be unprepared for your videography days again with this podcast.   If this wasn't enough check out our article on our website so you never miss a trick.&nbsp...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Do you have a video filming day coming up at your company? Are you looking for tips on how to pull it off? <br/><br/>In our latest podcast, Claudia and Becca talk about their experiences with videography and how they make sure that you get the most out of your filming day. From common mistakes to secret industry tips, never be unprepared for your videography days again with this podcast. <br/><br/>If this wasn&apos;t enough check out our article on our website so you never miss a trick. <br/>https://www.podymos.com/how-to-prepare-for-a-videography-day/ <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Do you have a video filming day coming up at your company? Are you looking for tips on how to pull it off? <br/><br/>In our latest podcast, Claudia and Becca talk about their experiences with videography and how they make sure that you get the most out of your filming day. From common mistakes to secret industry tips, never be unprepared for your videography days again with this podcast. <br/><br/>If this wasn&apos;t enough check out our article on our website so you never miss a trick. <br/>https://www.podymos.com/how-to-prepare-for-a-videography-day/ <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h<br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12694889-16-preparing-for-a-professional-videography-day.mp3" length="24604826" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 26 Apr 2023 08:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1878.0" duration="56.0" />
    <itunes:duration>2046</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>16</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>15. How sales and marketing can work together for ultimate revenue growth</itunes:title>
    <title>15. How sales and marketing can work together for ultimate revenue growth</title>
    <itunes:summary><![CDATA[Send a text Is your sales process taking too long? Are you finding that you're answering the same customer questions time and time again? Having sales and marketing teams work more closely could help you to win over more customers in a shorter amount of time. ​ Today, 80% of the buyer's decision journey is done via your digital channels, before they even reach out to you. When sales and marketing work together, they can ensure that the right content is being made to positively influence that ...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your sales process taking too long? Are you finding that you&apos;re answering the same customer questions time and time again? Having sales and marketing teams work more closely could help you to win over more customers in a shorter amount of time. ​</p><p>Today, 80% of the buyer&apos;s decision journey is done via your digital channels, before they even reach out to you. When sales and marketing work together, they can ensure that the right content is being made to positively influence that decision. ​<br/><br/></p><p>Listen to our newest episode of The Medical Device Marketing Podcast to hear Becca and Claudia discussing this topic and giving their tips of how teams can successfully work together so that everyone wins. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your sales process taking too long? Are you finding that you&apos;re answering the same customer questions time and time again? Having sales and marketing teams work more closely could help you to win over more customers in a shorter amount of time. ​</p><p>Today, 80% of the buyer&apos;s decision journey is done via your digital channels, before they even reach out to you. When sales and marketing work together, they can ensure that the right content is being made to positively influence that decision. ​<br/><br/></p><p>Listen to our newest episode of The Medical Device Marketing Podcast to hear Becca and Claudia discussing this topic and giving their tips of how teams can successfully work together so that everyone wins. <br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12601129-15-how-sales-and-marketing-can-work-together-for-ultimate-revenue-growth.mp3" length="15749966" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 12 Apr 2023 10:00:00 +0100</pubDate>
    <podcast:soundbite startTime="62.0" duration="31.5" />
    <itunes:duration>1308</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>14</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>14. How to draw more traffic to your website</itunes:title>
    <title>14. How to draw more traffic to your website</title>
    <itunes:summary><![CDATA[Send a text Are you frustrated by a lack of traffic to your website? Do you feel as though your website isn't helping you to achieve your goals? ​ In our latest podcast, Content Marketing Manager Jenna and Account Director Becca sat down to discuss their top tips on driving traffic to your website in a way that helps you to achieve your business goals. ​ ​Listen to or watch the podcast now, to learn how to make changes with impressive results.  ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you frustrated by a lack of traffic to your website? Do you feel as though your website isn&apos;t helping you to achieve your goals? ​</p><p>In our latest podcast, Content Marketing Manager Jenna and Account Director Becca sat down to discuss their top tips on driving traffic to your website in a way that helps you to achieve your business goals. ​</p><p>​Listen to or watch the podcast now, to learn how to make changes with impressive results. </p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are you frustrated by a lack of traffic to your website? Do you feel as though your website isn&apos;t helping you to achieve your goals? ​</p><p>In our latest podcast, Content Marketing Manager Jenna and Account Director Becca sat down to discuss their top tips on driving traffic to your website in a way that helps you to achieve your business goals. ​</p><p>​Listen to or watch the podcast now, to learn how to make changes with impressive results. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12556355-14-how-to-draw-more-traffic-to-your-website.mp3" length="18817420" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Fri, 31 Mar 2023 16:00:00 +0100</pubDate>
    <podcast:soundbite startTime="1322.667" duration="45.0" />
    <itunes:duration>1565</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>13. How to increase social media interaction</itunes:title>
    <title>13. How to increase social media interaction</title>
    <itunes:summary><![CDATA[Send a text Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.   Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9  Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12459388-13-how-to-increase-social-media-interaction.mp3" length="25801558" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 22 Mar 2023 12:00:00 +0000</pubDate>
    <itunes:duration>2146</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>13</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>12. How to avoid spammy outreach and earn more conversions​</itunes:title>
    <title>12. How to avoid spammy outreach and earn more conversions​</title>
    <itunes:summary><![CDATA[Send a text Are your direct messages failing to get responses? Do you need to know how to craft your messages so they can earn more conversions? ​  Claudia and Jenna covered direct messages in The Medical Device Marketing Podcast this week, delving into how to avoid sounding spammy in particular.  Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.   Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn  Wa...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are your direct messages failing to get responses? Do you need to know how to craft your messages so they can earn more conversions? ​<br/><br/>Claudia and Jenna covered direct messages in The Medical Device Marketing Podcast this week, delving into how to avoid sounding spammy in particular.<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Are your direct messages failing to get responses? Do you need to know how to craft your messages so they can earn more conversions? ​<br/><br/>Claudia and Jenna covered direct messages in The Medical Device Marketing Podcast this week, delving into how to avoid sounding spammy in particular.<br/><br/>Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. <br/><br/>Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn<br/><br/>Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9<br/><br/>Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12414065-12-how-to-avoid-spammy-outreach-and-earn-more-conversions.mp3" length="21171581" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Wed, 15 Mar 2023 11:00:00 +0000</pubDate>
    <itunes:duration>1760</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>12</itunes:episode>
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  </item>
  <item>
    <itunes:title>11. Social media vs Email: Which is better?</itunes:title>
    <title>11. Social media vs Email: Which is better?</title>
    <itunes:summary><![CDATA[Send a text In this week's episode of The Medical Device Marketing Podcast, Hannah joined the podcast for the first time to pick Claudia's brain about multichannel marketing, particularly comparing email and social media. They delved into the benefits and drawbacks, to give you a good understanding of which channel offers and how to make the post of it. ​  Check out the podcast to help decide which channel will help you to achieve your marketing goals. ​ ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this week&apos;s episode of The Medical Device Marketing Podcast, Hannah joined the podcast for the first time to pick Claudia&apos;s brain about multichannel marketing, particularly comparing email and social media. They delved into the benefits and drawbacks, to give you a good understanding of which channel offers and how to make the post of it. ​<br/><br/>Check out the podcast to help decide which channel will help you to achieve your marketing goals. ​</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this week&apos;s episode of The Medical Device Marketing Podcast, Hannah joined the podcast for the first time to pick Claudia&apos;s brain about multichannel marketing, particularly comparing email and social media. They delved into the benefits and drawbacks, to give you a good understanding of which channel offers and how to make the post of it. ​<br/><br/>Check out the podcast to help decide which channel will help you to achieve your marketing goals. ​</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12382797-11-social-media-vs-email-which-is-better.mp3" length="23769103" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12382797</guid>
    <pubDate>Wed, 08 Mar 2023 10:00:00 +0000</pubDate>
    <podcast:soundbite startTime="215.0" duration="36.0" />
    <itunes:duration>1977</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>10. What is Medical Device branding?</itunes:title>
    <title>10. What is Medical Device branding?</title>
    <itunes:summary><![CDATA[Send a text  Do you need to set yourself apart from your competitors? Do you want to earn more conversions through your content? ​  Strong branding could be your saviour! But what is 'strong branding'?​  This week on The Medical Device Marketing Podcast, Becca and Claudia take a deep dive into branding, discussing all that it entails and how it can be used to set you apart from your competition, build trust with your audience and drive conversions. ​ ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p> Do you need to set yourself apart from your competitors? Do you want to earn more conversions through your content? ​<br/><br/>Strong branding could be your saviour! But what is &apos;strong branding&apos;?​<br/><br/>This week on The Medical Device Marketing Podcast, Becca and Claudia take a deep dive into branding, discussing all that it entails and how it can be used to set you apart from your competition, build trust with your audience and drive conversions. ​</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p> Do you need to set yourself apart from your competitors? Do you want to earn more conversions through your content? ​<br/><br/>Strong branding could be your saviour! But what is &apos;strong branding&apos;?​<br/><br/>This week on The Medical Device Marketing Podcast, Becca and Claudia take a deep dive into branding, discussing all that it entails and how it can be used to set you apart from your competition, build trust with your audience and drive conversions. ​</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12311300-10-what-is-medical-device-branding.mp3" length="19430767" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12311300</guid>
    <pubDate>Wed, 01 Mar 2023 12:00:00 +0000</pubDate>
    <podcast:soundbite startTime="170.0" duration="27.5" />
    <itunes:duration>1615</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>9. Why your Medical Device website isn&#39;t converting</itunes:title>
    <title>9. Why your Medical Device website isn&#39;t converting</title>
    <itunes:summary><![CDATA[Send a text Is your website not delivering the results you expected?  Or maybe, you’re wondering what can be done to increase leads? ​ This week on The Medical Device Marketing Podcast, Becca and Jenna discuss how to optimise website conversions, including how conversion rates can be measured, and more importantly, how they can be improved. ​ ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your website not delivering the results you expected?  Or maybe, you’re wondering what can be done to increase leads? ​</p><p>This week on The Medical Device Marketing Podcast, Becca and Jenna discuss how to optimise website conversions, including how conversion rates can be measured, and more importantly, how they can be improved. ​</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Is your website not delivering the results you expected?  Or maybe, you’re wondering what can be done to increase leads? ​</p><p>This week on The Medical Device Marketing Podcast, Becca and Jenna discuss how to optimise website conversions, including how conversion rates can be measured, and more importantly, how they can be improved. ​</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12259453-9-why-your-medical-device-website-isn-t-converting.mp3" length="17327494" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12259453</guid>
    <pubDate>Wed, 22 Feb 2023 13:00:00 +0000</pubDate>
    <podcast:soundbite startTime="1363.917" duration="22.0" />
    <itunes:duration>1440</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>8. How to come up with new content ideas</itunes:title>
    <title>8. How to come up with new content ideas</title>
    <itunes:summary><![CDATA[Send a text A good content plan is one that is consistent. You need to build up a decent cadence when delivering content to increase your chances of success, but how do you continually come up with ideas to fuel this content creation?   This week, Claudia sat down with Content Marketing Manager, Jenna. They discussed the importance and benefits of content marketing, and also shared their tips on how to come up with fresh, exciting ideas.   If you would like to learn more, why not he...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>A good content plan is one that is consistent. You need to build up a decent cadence when delivering content to increase your chances of success, but how do you continually come up with ideas to fuel this content creation? <br/><br/>This week, Claudia sat down with Content Marketing Manager, Jenna. They discussed the importance and benefits of content marketing, and also shared their tips on how to come up with fresh, exciting ideas. <br/><br/>If you would like to learn more, why not head over to the Podymos Learning Hub: https://www.podymos.com/learning-hub/</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>A good content plan is one that is consistent. You need to build up a decent cadence when delivering content to increase your chances of success, but how do you continually come up with ideas to fuel this content creation? <br/><br/>This week, Claudia sat down with Content Marketing Manager, Jenna. They discussed the importance and benefits of content marketing, and also shared their tips on how to come up with fresh, exciting ideas. <br/><br/>If you would like to learn more, why not head over to the Podymos Learning Hub: https://www.podymos.com/learning-hub/</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12217427-8-how-to-come-up-with-new-content-ideas.mp3" length="30968709" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12217427</guid>
    <pubDate>Thu, 09 Feb 2023 11:00:00 +0000</pubDate>
    <podcast:soundbite startTime="2270.167" duration="57.0" />
    <itunes:duration>2577</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>7. What are interactive videos and how can they be integrated into marketing strategies</itunes:title>
    <title>7. What are interactive videos and how can they be integrated into marketing strategies</title>
    <itunes:summary><![CDATA[Send a text What is an interactive video, especially in the context of marketing? Does it make sense for you to dive into this world with your audience?    In this week's podcast, Becca and Gamze discuss the rise of interactive videos and how why they can be beneficial to introduce into marketing campaigns. Gamze, our resident video expert, discusses everything from the different types of interactivity available to how you should budget for videography.   For more information, head ...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>What is an interactive video, especially in the context of marketing? Does it make sense for you to dive into this world with your audience?  <br/><br/>In this week&apos;s podcast, Becca and Gamze discuss the rise of interactive videos and how why they can be beneficial to introduce into marketing campaigns. Gamze, our resident video expert, discusses everything from the different types of interactivity available to how you should budget for videography. <br/><br/>For more information, head over to our Learning Hub: https://www.podymos.com/post/interactive-video-explained/</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>What is an interactive video, especially in the context of marketing? Does it make sense for you to dive into this world with your audience?  <br/><br/>In this week&apos;s podcast, Becca and Gamze discuss the rise of interactive videos and how why they can be beneficial to introduce into marketing campaigns. Gamze, our resident video expert, discusses everything from the different types of interactivity available to how you should budget for videography. <br/><br/>For more information, head over to our Learning Hub: https://www.podymos.com/post/interactive-video-explained/</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12175453-7-what-are-interactive-videos-and-how-can-they-be-integrated-into-marketing-strategies.mp3" length="12334965" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12175453</guid>
    <pubDate>Fri, 03 Feb 2023 12:00:00 +0000</pubDate>
    <podcast:soundbite startTime="906.25" duration="40.5" />
    <itunes:duration>1024</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>6. What to expect working with an agency for social media</itunes:title>
    <title>6. What to expect working with an agency for social media</title>
    <itunes:summary><![CDATA[Send a text If you're considering working with an agency to create your social media posts, you're probably wondering what to expect.   In this episode of the Medical Device Marketing podcast, Becca and claudia discuss everything budgets to the stages of developing and delivering a content plan.   You can read the full breakdown in the article on our leaning hub: https://www.podymos.com/learning-hub/ ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>If you&apos;re considering working with an agency to create your social media posts, you&apos;re probably wondering what to expect. <br/><br/>In this episode of the Medical Device Marketing podcast, Becca and claudia discuss everything budgets to the stages of developing and delivering a content plan. <br/><br/>You can read the full breakdown in the article on our leaning hub: https://www.podymos.com/learning-hub/</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>If you&apos;re considering working with an agency to create your social media posts, you&apos;re probably wondering what to expect. <br/><br/>In this episode of the Medical Device Marketing podcast, Becca and claudia discuss everything budgets to the stages of developing and delivering a content plan. <br/><br/>You can read the full breakdown in the article on our leaning hub: https://www.podymos.com/learning-hub/</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12129428-6-what-to-expect-working-with-an-agency-for-social-media.mp3" length="21182134" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12129428</guid>
    <pubDate>Wed, 01 Feb 2023 12:00:00 +0000</pubDate>
    <podcast:soundbite startTime="751.75" duration="25.0" />
    <itunes:duration>1761</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>5. Agency vs in-house vs Freelancers? Which is right for your company? </itunes:title>
    <title>5. Agency vs in-house vs Freelancers? Which is right for your company? </title>
    <itunes:summary><![CDATA[Send a text Agency vs. in-house vs. freelancers: What type of team do you need?   In this week's podcast, Claudia and Becca discuss the three different types of teams in terms of costs, skills, experience and more, to help you decide which one is right for you.   We have also published an article on this topic, which you can find here: https://bit.ly/3D3fT1Z ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Agency vs. in-house vs. freelancers: What type of team do you need? <br/><br/>In this week&apos;s podcast, Claudia and Becca discuss the three different types of teams in terms of costs, skills, experience and more, to help you decide which one is right for you. <br/><br/>We have also published an article on this topic, which you can find here: <a href='https://bit.ly/3D3fT1Z'>https://bit.ly/3D3fT1Z</a></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Agency vs. in-house vs. freelancers: What type of team do you need? <br/><br/>In this week&apos;s podcast, Claudia and Becca discuss the three different types of teams in terms of costs, skills, experience and more, to help you decide which one is right for you. <br/><br/>We have also published an article on this topic, which you can find here: <a href='https://bit.ly/3D3fT1Z'>https://bit.ly/3D3fT1Z</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12099228-5-agency-vs-in-house-vs-freelancers-which-is-right-for-your-company.mp3" length="18383667" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12099228</guid>
    <pubDate>Mon, 23 Jan 2023 10:00:00 +0000</pubDate>
    <podcast:soundbite startTime="1374.0" duration="41.0" />
    <itunes:duration>1528</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>4. The top mistakes on Medical Device social media </itunes:title>
    <title>4. The top mistakes on Medical Device social media </title>
    <itunes:summary><![CDATA[Send a text If you're not seeing the results you were hoping for on social media, then this is the perfect podcast for you! This week, Becca and Claudia discussed the problems they see most frequently, and how to over come.  Head over to our website, where we'll be releasing a full article on this top next week: https://www.podymos.com/      ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>If you&apos;re not seeing the results you were hoping for on social media, then this is the perfect podcast for you! This week, Becca and Claudia discussed the problems they see most frequently, and how to over come.<br/><br/>Head over to our website, where we&apos;ll be releasing a full article on this top next week: <a href='https://www.podymos.com/'>https://www.podymos.com/</a><br/> <br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>If you&apos;re not seeing the results you were hoping for on social media, then this is the perfect podcast for you! This week, Becca and Claudia discussed the problems they see most frequently, and how to over come.<br/><br/>Head over to our website, where we&apos;ll be releasing a full article on this top next week: <a href='https://www.podymos.com/'>https://www.podymos.com/</a><br/> <br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12036497-4-the-top-mistakes-on-medical-device-social-media.mp3" length="19547211" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12036497</guid>
    <pubDate>Wed, 18 Jan 2023 11:00:00 +0000</pubDate>
    <podcast:soundbite startTime="408.583" duration="47.0" />
    <itunes:duration>1625</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>3. Is social media effective for Medical Device companies?</itunes:title>
    <title>3. Is social media effective for Medical Device companies?</title>
    <itunes:summary><![CDATA[Send a text In this week's episode,  Claudia and Becca talk us through how to make the most of your social media and what are the best ways to help grow your online presence.   Make sure you subscribe so you don't miss our future episodes, or, reach out to us through our website www.podymos.com  ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this week&apos;s episode,  Claudia and Becca talk us through how to make the most of your social media and what are the best ways to help grow your online presence. <br/><br/>Make sure you subscribe so you don&apos;t miss our future episodes, or, reach out to us through our website www.podymos.com </p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this week&apos;s episode,  Claudia and Becca talk us through how to make the most of your social media and what are the best ways to help grow your online presence. <br/><br/>Make sure you subscribe so you don&apos;t miss our future episodes, or, reach out to us through our website www.podymos.com </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/12007598-3-is-social-media-effective-for-medical-device-companies.mp3" length="25223577" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12007598</guid>
    <pubDate>Wed, 11 Jan 2023 14:00:00 +0000</pubDate>
    <podcast:soundbite startTime="1761.183" duration="48.5" />
    <itunes:duration>2098</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>2. Webinars vs. social media: Which one is right for you? </itunes:title>
    <title>2. Webinars vs. social media: Which one is right for you? </title>
    <itunes:summary><![CDATA[Send a text In this week's podcast, Claudia and Becca discuss the differences between webinars and social media, focusing on how each platform can help you to achieve your marketing goals and therefore, which one is better for your company.   Make sure you subscribe so you don't miss our future episodes, or, reach out to us through our website www.podymos.com  ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this week&apos;s podcast, Claudia and Becca discuss the differences between webinars and social media, focusing on how each platform can help you to achieve your marketing goals and therefore, which one is better for your company. <br/><br/>Make sure you subscribe so you don&apos;t miss our future episodes, or, reach out to us through our website www.podymos.com </p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>In this week&apos;s podcast, Claudia and Becca discuss the differences between webinars and social media, focusing on how each platform can help you to achieve your marketing goals and therefore, which one is better for your company. <br/><br/>Make sure you subscribe so you don&apos;t miss our future episodes, or, reach out to us through our website www.podymos.com </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1756044/episodes/11970230-2-webinars-vs-social-media-which-one-is-right-for-you.mp3" length="17447453" type="audio/mpeg" />
    <itunes:author>Podymos</itunes:author>
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    <pubDate>Tue, 03 Jan 2023 14:00:00 +0000</pubDate>
    <podcast:soundbite startTime="1365.083" duration="40.5" />
    <itunes:duration>1450</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>1. How to maximise attendance to your webinar</itunes:title>
    <title>1. How to maximise attendance to your webinar</title>
    <itunes:summary><![CDATA[Send a text Welcome to the very first episode of The Medical Device Marketing Podcast! This week, Claudia Holy was joined by Becca Brady to discuss their top tips for getting registrations for your webinar, as well as how to stop your attendees from dropping off.   We're Podymos, a healthcare marketing agency that specialises solely in Medical Devices. Our ambition is to provide you with everything you need to know for successful Medical Device marketing, so we'll be releasing a new epis...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Welcome to the very first episode of The Medical Device Marketing Podcast! This week, Claudia Holy was joined by Becca Brady to discuss their top tips for getting registrations for your webinar, as well as how to stop your attendees from dropping off. <br/><br/>We&apos;re Podymos, a healthcare marketing agency that specialises solely in Medical Devices. Our ambition is to provide you with everything you need to know for successful Medical Device marketing, so we&apos;ll be releasing a new episode each week. Make sure you subscribe to avoid missing out. <br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1756044/open_sms">Send a text</a></p><p>Welcome to the very first episode of The Medical Device Marketing Podcast! This week, Claudia Holy was joined by Becca Brady to discuss their top tips for getting registrations for your webinar, as well as how to stop your attendees from dropping off. <br/><br/>We&apos;re Podymos, a healthcare marketing agency that specialises solely in Medical Devices. Our ambition is to provide you with everything you need to know for successful Medical Device marketing, so we&apos;ll be releasing a new episode each week. Make sure you subscribe to avoid missing out. <br/><br/><br/></p>]]></content:encoded>
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    <pubDate>Wed, 07 Dec 2022 12:00:00 +0000</pubDate>
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