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  <title>The Month End Podcast</title>

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  <copyright>© 2026 Accountfully • The Month End Podcast</copyright>
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  <itunes:author>Brad Ebenhoeh</itunes:author>
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  <description><![CDATA[For the aspiring inventory based business owner looking for inspiration and knowledge from successful peers in the industry, you are in the right place.  Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat.  The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world.  Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry.  Each episode provides a glimpse into the vast experience and insight from each guest’s unique background in a casual, conversational tone.]]></description>
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    <itunes:title>Episode 40:  Karim Khalil • Yaza Foods</itunes:title>
    <title>Episode 40:  Karim Khalil • Yaza Foods</title>
    <itunes:summary><![CDATA[In episode forty Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Karim Khalil of Yaza Foods .  Karim brings his love of authentic Labneh made by his grandmother in Lebanon to the U.S., which (up until now) has been sorely lacking in filler-free, authentic options.   Combining his years of experience running complex CPG companies and his financial expertise, he leads Yaza Foods, which is rapidly growing in the international snacking space.  This episode shares insight ...]]></itunes:summary>
    <description><![CDATA[<p>In episode forty Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Karim Khalil of <a href='https://www.yazafoods.com'>Yaza Foods </a>.  Karim brings his love of authentic Labneh made by his grandmother in Lebanon to the U.S., which (up until now) has been sorely lacking in filler-free, authentic options. <br/><br/>Combining his years of experience running complex CPG companies and his financial expertise, he leads Yaza Foods, which is rapidly growing in the international snacking space.  This episode shares insight into Karim&apos;s unique background and the interesting ways he developed his management skills.  Learn the important skills and inventory management tools that go into a retail-heavy CPG brand and how they can be tackled with great consumer insights, a knowledgable team and an enthusiastic founder at the helm!</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode forty Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Karim Khalil of <a href='https://www.yazafoods.com'>Yaza Foods </a>.  Karim brings his love of authentic Labneh made by his grandmother in Lebanon to the U.S., which (up until now) has been sorely lacking in filler-free, authentic options. <br/><br/>Combining his years of experience running complex CPG companies and his financial expertise, he leads Yaza Foods, which is rapidly growing in the international snacking space.  This episode shares insight into Karim&apos;s unique background and the interesting ways he developed his management skills.  Learn the important skills and inventory management tools that go into a retail-heavy CPG brand and how they can be tackled with great consumer insights, a knowledgable team and an enthusiastic founder at the helm!</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Karim Khalil</itunes:author>
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    <pubDate>Mon, 25 Nov 2024 08:00:00 -0500</pubDate>
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    <itunes:title>Episode 39: Sam Pantazopoulos • Vizer</itunes:title>
    <title>Episode 39: Sam Pantazopoulos • Vizer</title>
    <itunes:summary><![CDATA[In episode thirty-nine, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Samantha Pantazopoulos of Vizer.  Vizer, short for incentivize, allows brands selling in retail to track that channel and optimize their marketing by understanding their retail sales activities.  She and Brad discuss the ins and outs of CPG trade spend, consumer habits and how in-person retail is still very much a thing.  If you are intrigued by the possibility of unlocking in-store intelligence, ...]]></itunes:summary>
    <description><![CDATA[<p>In episode thirty-nine, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Samantha Pantazopoulos of <a href='https://www.joinvizer.com'>Vizer</a>.  Vizer, short for incentivize, allows brands selling in retail to track that channel and optimize their marketing by understanding their retail sales activities.  She and Brad discuss the ins and outs of CPG trade spend, consumer habits and how in-person retail is still very much a thing.  If you are intrigued by the possibility of unlocking in-store intelligence, check out this episode!</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode thirty-nine, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Samantha Pantazopoulos of <a href='https://www.joinvizer.com'>Vizer</a>.  Vizer, short for incentivize, allows brands selling in retail to track that channel and optimize their marketing by understanding their retail sales activities.  She and Brad discuss the ins and outs of CPG trade spend, consumer habits and how in-person retail is still very much a thing.  If you are intrigued by the possibility of unlocking in-store intelligence, check out this episode!</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <pubDate>Tue, 01 Oct 2024 13:00:00 -0400</pubDate>
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    <itunes:title>Episode 38:  Tom Malengo • Brandjectory</itunes:title>
    <title>Episode 38:  Tom Malengo • Brandjectory</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.  • • •  In episode thirty-eight, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Tom Malengo of  Brandj...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-eight, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Tom Malengo of <a href='https://brandjectorynow.com/'> Brandjectory </a>.  He shares common themes he sees as a CPG brand investor and mentor, and shares ways to avoid mistakes and offers tools to use for business success.  If you are curious to discover some of the many opportunities available to support your business, this episode is for you!<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-eight, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Tom Malengo of <a href='https://brandjectorynow.com/'> Brandjectory </a>.  He shares common themes he sees as a CPG brand investor and mentor, and shares ways to avoid mistakes and offers tools to use for business success.  If you are curious to discover some of the many opportunities available to support your business, this episode is for you!<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <pubDate>Fri, 31 May 2024 12:00:00 -0400</pubDate>
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    <itunes:title>Episode 37: Will Totten and Russ Taylor • Secure CPG</itunes:title>
    <title>Episode 37: Will Totten and Russ Taylor • Secure CPG</title>
    <itunes:summary><![CDATA[In episode thirty-seven, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Will Totten and Russ Taylor of Secure CPG.  Learn how Secure CPG is replacing the antiquated insurance of yesteryear with modern solutions built to support today’s CPG brands.  Together Will and Russ share real-world examples of how their coverage options can help companies mitigate cash-killing scenarios classic insurance may not even cover. If you are still unsure about what coverage you need and th...]]></itunes:summary>
    <description><![CDATA[<p>In episode thirty-seven, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Will Totten and Russ Taylor of <a href='https://www.securecpg.com'>Secure CPG</a>.  Learn how Secure CPG is replacing the antiquated insurance of yesteryear with modern solutions built to support today’s CPG brands.  Together Will and Russ share real-world examples of how their coverage options can help companies mitigate cash-killing scenarios classic insurance may not even cover. If you are still unsure about what coverage you need and the basic practices that reduce risk proactively, this episode is for you!</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode thirty-seven, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Will Totten and Russ Taylor of <a href='https://www.securecpg.com'>Secure CPG</a>.  Learn how Secure CPG is replacing the antiquated insurance of yesteryear with modern solutions built to support today’s CPG brands.  Together Will and Russ share real-world examples of how their coverage options can help companies mitigate cash-killing scenarios classic insurance may not even cover. If you are still unsure about what coverage you need and the basic practices that reduce risk proactively, this episode is for you!</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 37: Will Totten and Russ Taylor • Secure CPG" />
  <psc:chapter start="0:54" title="Intro to Secure CPG, Will and Russ" />
  <psc:chapter start="3:58" title="Common areas that CPG companies should cover" />
  <psc:chapter start="6:06" title="Best practices with a co-manufacturer: get a COI" />
  <psc:chapter start="9:46" title="Coverage to think about when sourcing raw goods from vendors " />
  <psc:chapter start="12:17" title="How to manage coverage with a 3PL and when your inventory is and is not covered based on who owns it" />
  <psc:chapter start="15:19" title="Recall insurance and things to understand from a coverage standpoint" />
  <psc:chapter start="16:12" title="What should in-house manufacturers be aware of on the risk front?" />
  <psc:chapter start="18:43" title="How does the insurance company cover based on the value of the inventory itself?" />
  <psc:chapter start="20:52" title="How fundraising or investors may change coverage needs" />
  <psc:chapter start="22:31" title="What about venture debt or companies that have debt/loans out there?  What is required?" />
  <psc:chapter start="24:00" title="Cyber risk–what should be covered, costs, needs, etc." />
  <psc:chapter start="26:10" title="The cost of cyber risk coverage" />
  <psc:chapter start="27:24" title="Why brands need to think about ADA compliance on their website, and employment practices liability (EPLI)" />
  <psc:chapter start="30:58" title="Will&#39;s CPG &quot;do&quot; as it pertains to insurance/coverage" />
  <psc:chapter start="31:36" title="Russ&#39;s CPG &quot;don&#39;t&quot;" />
  <psc:chapter start="32:46" title="Where to find more info and contact Will or Russ" />
</psc:chapters>
    <itunes:duration>2047</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, will totten, russ taylor, secure CPG, CPG insurance, business insurance, in-house manufacturing, food entrepreneur, outsourced accounting, co-manufacturing, accounting advice, cpg b</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>37</itunes:episode>
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  </item>
  <item>
    <itunes:title>Episode 36:  Tyler Watson • Dan O&#39;s Seasoning</itunes:title>
    <title>Episode 36:  Tyler Watson • Dan O&#39;s Seasoning</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.  • • •  In episode thirty-six, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Tyler Watson of  Dan O's...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-six, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Tyler Watson of <a href='https://www.danosseasoning.com'> Dan O&apos;s Seasoning </a> .  As Senior VP, he leads the business development team.  In the conversation, he shares a glimpse into the unconventional, yet wildly successful methods he employed to grow the seasoning company across distribution channels since its inception in 2017.  For CPG businesses seeking some innovative and fresh ideas for growing their business, this is a must-watch. </p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-six, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Tyler Watson of <a href='https://www.danosseasoning.com'> Dan O&apos;s Seasoning </a> .  As Senior VP, he leads the business development team.  In the conversation, he shares a glimpse into the unconventional, yet wildly successful methods he employed to grow the seasoning company across distribution channels since its inception in 2017.  For CPG businesses seeking some innovative and fresh ideas for growing their business, this is a must-watch. </p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/14071233-episode-36-tyler-watson-dan-o-s-seasoning.mp3" length="19664221" type="audio/mpeg" />
    <link>https://www.accountfully.com/podcasts/episode-36-tyler-watson-dan-os-seasoning</link>
    <itunes:image href="https://storage.buzzsprout.com/gc4m9m9apjk80h17r6bqsavuafkr?.jpg" />
    <itunes:author>Tyler Watson</itunes:author>
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    <pubDate>Fri, 01 Dec 2023 12:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 36:  Tyler Watson • Dan O&#39;s Seasoning" />
  <psc:chapter start="0:47" title="Who is Tyler and how he started with Dan O&#39;s" />
  <psc:chapter start="6:24" title="Learning CPG sales and using data to grow the brand" />
  <psc:chapter start="8:29" title="The metrics and KPIs used to measure success" />
  <psc:chapter start="10:23" title="The biggest challenges Tyler encounters with retail sales" />
  <psc:chapter start="11:37" title="Tylers tagline used when selling Dan O&#39;s" />
  <psc:chapter start="11:53" title="How Dan O&#39;s manages Deductions" />
  <psc:chapter start="13:42" title="How Tyler organizes and plans sales activities" />
  <psc:chapter start="17:32" title="How the sales team integrates with invenotry management, supply chain, and retailers" />
  <psc:chapter start="17:52" title="How Dan O&#39;s understands and measures success in each sales channel" />
  <psc:chapter start="19:52" title="A really successful campaign that they have tried recently " />
  <psc:chapter start="22:41" title="Tyler&#39;s CPG Do" />
  <psc:chapter start="24:37" title="Tyler&#39;s CPG Don&#39;t" />
  <psc:chapter start="26:03" title="Where to find Dan O&#39;s products" />
</psc:chapters>
    <itunes:duration>1635</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, tyler watson, Dan O&#39;s Seasoning, retail, food entrepreneur, Dan O&#39;s, outsourced accounting, accounting advice, sales advice, marketing advice, cpg business, consumer packaged goods,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>36</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 35:  Tom Burgess • Snipp Interactive</itunes:title>
    <title>Episode 35:  Tom Burgess • Snipp Interactive</title>
    <itunes:summary><![CDATA[In episode thirty-five, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Tom Burgess of Snipp Interactive.  Tom shares key insight from decades of experience developing both brands and products to become successful enterprises through smart marketing strategies and laser-focused customer acquisition and retention.  Learn how his unique model uses data from banks and ad activity to focus on providing clear ROI to all sizes of brands.  If you are wondering how to up your...]]></itunes:summary>
    <description><![CDATA[<p>In episode thirty-five, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Tom Burgess of <a href='https://www.snipp.com'>Snipp Interactive</a>.  Tom shares key insight from decades of experience developing both brands and products to become successful enterprises through smart marketing strategies and laser-focused customer acquisition and retention.  Learn how his unique model uses data from banks and ad activity to focus on providing clear ROI to all sizes of brands.  If you are wondering how to up your sales game and see definitive ROAS, this is a must-listen.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode thirty-five, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Tom Burgess of <a href='https://www.snipp.com'>Snipp Interactive</a>.  Tom shares key insight from decades of experience developing both brands and products to become successful enterprises through smart marketing strategies and laser-focused customer acquisition and retention.  Learn how his unique model uses data from banks and ad activity to focus on providing clear ROI to all sizes of brands.  If you are wondering how to up your sales game and see definitive ROAS, this is a must-listen.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/13888460-episode-35-tom-burgess-snipp-interactive.mp3" length="19361201" type="audio/mpeg" />
    <link>https://www.accountfully.com/podcasts/episode-35-tom-burgess-snipp-interactive</link>
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    <itunes:author>Tom Burgess</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13888460</guid>
    <pubDate>Fri, 03 Nov 2023 13:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Into to Snipp" />
  <psc:chapter start="3:28" title="How Snipp supports all sizes of companies" />
  <psc:chapter start="6:03" title="How Snipp integrates with and supports omnichannel Ad tech models" />
  <psc:chapter start="10:29" title="Tom&#39;s favorite KPIs to monitor as an entrepreneur seeking insight into Ad spend" />
  <psc:chapter start="13:04" title="What trends Tom sees in consumer behavior in the CPG industry, itself" />
  <psc:chapter start="17:10" title="What Tom sees post-COVID as it relates to shopping habits" />
  <psc:chapter start="21:05" title="Tom&#39;s business &quot;do&quot;" />
  <psc:chapter start="23:46" title="Tom&#39;s business &quot;don&#39;t&quot;" />
  <psc:chapter start="26:02" title="Where to learn more about Snipp" />
</psc:chapters>
    <itunes:duration>1610</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, tom burgess, Snipp Interactive, Snipp, CPG marketing, entrepreneurship, food entrepreneur, outsourced accounting, marketing advice, accounting advice, cpg business, consumer package</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>35</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 34:  Sean Lee • Sweety Ice Cream</itunes:title>
    <title>Episode 34:  Sean Lee • Sweety Ice Cream</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.  • • •  In episode thirty-four, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Sean Lee, co-COO of  Sw...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-four, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Sean Lee, co-COO of  <a href='https://www.sweetyicecream.com'>Sweety Ice Cream</a>.  Sean joined forces with his sister to reinvigorate their family-owned legacy of Asian mochi ice cream and share it with a new generation of consumers.  He shares key details of how he made the rebrand and relaunch successful; from local 70’s ice cream shop to national distribution.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-four, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Sean Lee, co-COO of  <a href='https://www.sweetyicecream.com'>Sweety Ice Cream</a>.  Sean joined forces with his sister to reinvigorate their family-owned legacy of Asian mochi ice cream and share it with a new generation of consumers.  He shares key details of how he made the rebrand and relaunch successful; from local 70’s ice cream shop to national distribution.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/13612794-episode-34-sean-lee-sweety-ice-cream.mp3" length="17478077" type="audio/mpeg" />
    <link>https://www.accountfully.com/podcasts/episode-34-sean-lee-sweety-ice-cream</link>
    <itunes:image href="https://storage.buzzsprout.com/zfq4r3go6hp89htpjnfo6yrvv7kl?.jpg" />
    <itunes:author>Sean Lee</itunes:author>
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    <pubDate>Fri, 29 Sep 2023 13:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 34:  Sean Lee • Sweety Ice Cream" />
  <psc:chapter start="0:43" title="The history of Sweety Ice Cream" />
  <psc:chapter start="2:50" title="How the new CEO team took over " />
  <psc:chapter start="4:54" title="Where Sweety is sold" />
  <psc:chapter start="5:50" title="Why D2C is not a great option for the company" />
  <psc:chapter start="6:57" title="A look into Sweety&#39;s supply chain and its management" />
  <psc:chapter start="8:38" title="Inventory-specific KPIs Sean looks at" />
  <psc:chapter start="9:40" title="Sean&#39;s take on transitioning from a Google Sheet to an Inventory Management System" />
  <psc:chapter start="10:49" title="Some lessons learned on the manufacturing/supply chain/operations side of the business" />
  <psc:chapter start="12:58" title="How Sean&#39;s background has helped in taking over the business" />
  <psc:chapter start="13:32" title="How Sean manages the forecasting/modeling aspect of the business" />
  <psc:chapter start="14:35" title="How Sweety has adjusted to recent economic changes" />
  <psc:chapter start="15:41" title="How retail partners handle pricing adjustments" />
  <psc:chapter start="16:20" title="Sean&#39;s cadence of reviewing financials" />
  <psc:chapter start="17:03" title="The first numbers Sean looks at when presented with a P&amp;L" />
  <psc:chapter start="17:57" title="Sean&#39;s perspective on in-house versus Co-Man set ups" />
  <psc:chapter start="19:44" title="The current flavor options and plans for new ones" />
  <psc:chapter start="20:56" title="Sean&#39;s CPG Do" />
  <psc:chapter start="22:22" title="Sean&#39;s CPG Don&#39;t" />
  <psc:chapter start="23:06" title="Where to get Sweety products " />
</psc:chapters>
    <itunes:duration>1450</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, sean lee, sweety ice cream, mochi ice cream, in-house manufacturing, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>34</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 33:  Caleb Wang • MiLa</itunes:title>
    <title>Episode 33:  Caleb Wang • MiLa</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.  • • •  In episode thirty-three, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Caleb Wang, CEO and Co Foun...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-three, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Caleb Wang, CEO and Co Founder of <a href='https://www.eatmila.com'>MiLa</a>.  Caleb takes us into the intricate world of performance metrics and KPIs that drive the strategic growth of his authentic Chinese food brand.  Learn how he stays hyper-focused on customer experience without neglecting classic financial planning to expand from classic D2C channels into the retail world.  MiLa is a great example of how the two worlds of marketing and finance come together to support a successful business.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode thirty-three, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Caleb Wang, CEO and Co Founder of <a href='https://www.eatmila.com'>MiLa</a>.  Caleb takes us into the intricate world of performance metrics and KPIs that drive the strategic growth of his authentic Chinese food brand.  Learn how he stays hyper-focused on customer experience without neglecting classic financial planning to expand from classic D2C channels into the retail world.  MiLa is a great example of how the two worlds of marketing and finance come together to support a successful business.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/13483534-episode-33-caleb-wang-mila.mp3" length="13755044" type="audio/mpeg" />
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    <itunes:author>Brad Ebenhoeh</itunes:author>
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    <pubDate>Tue, 29 Aug 2023 08:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 33:  Caleb Wang • MiLa" />
  <psc:chapter start="0:27" title="Intro to Caleb:  his role and more about MiLa" />
  <psc:chapter start="1:30" title="What makes the product different" />
  <psc:chapter start="3:03" title="Where MiLa sells retail" />
  <psc:chapter start="3:22" title="How Caleb manages the different sales channels: restaurant, D2C and retail" />
  <psc:chapter start="4:18" title="How the cash cycle works" />
  <psc:chapter start="7:21" title="How MiLa handles inventory and manufacturing" />
  <psc:chapter start="8:21" title="How MiLa set themselves up for in-house manufacturing" />
  <psc:chapter start="10:28" title="How the &quot;beast&quot; of MiLa&#39;s planning spreadsheet will be evolving, now that it broke Excel" />
  <psc:chapter start="11:19" title="KPIs Caleb looks at for each SKU" />
  <psc:chapter start="12:50" title="How Caleb manages running a business with his spouse" />
  <psc:chapter start="14:26" title="Lessons learned along the way " />
  <psc:chapter start="16:07" title="Caleb&#39;s CPG Do" />
  <psc:chapter start="17:29" title="Caleb&#39;s CPG don&#39;t" />
  <psc:chapter start="17:42" title="Final thoughts" />
  <psc:chapter start="18:28" title="Where you can find MiLa" />
</psc:chapters>
    <itunes:duration>1142</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>33</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 32: Eran Mizrahi • Ingredient Brothers</itunes:title>
    <title>Episode 32: Eran Mizrahi • Ingredient Brothers</title>
    <itunes:summary><![CDATA[In episode thirty-two, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Eran Mizrahi, CEO and co-founder of Ingredient Brothers.  Eran takes us on a journey into the intricate world of sourcing ingredients for CPG brands and how the company supports better margins and a more transparent supply chain process.  This chat unveils some great advice surrounding not only a better way to execute ingredient sourcing, but also key startup planning and financial management tidbits, v...]]></itunes:summary>
    <description><![CDATA[<p>In episode thirty-two, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Eran Mizrahi, CEO and co-founder of <a href='https://www.ingredientbrothers.com'>Ingredient Brothers</a>.  Eran takes us on a journey into the intricate world of sourcing ingredients for CPG brands and how the company supports better margins and a more transparent supply chain process.  This chat unveils some great advice surrounding not only a better way to execute ingredient sourcing, but also key startup planning and financial management tidbits, valuable to all types of business owners.  </p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode thirty-two, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with Eran Mizrahi, CEO and co-founder of <a href='https://www.ingredientbrothers.com'>Ingredient Brothers</a>.  Eran takes us on a journey into the intricate world of sourcing ingredients for CPG brands and how the company supports better margins and a more transparent supply chain process.  This chat unveils some great advice surrounding not only a better way to execute ingredient sourcing, but also key startup planning and financial management tidbits, valuable to all types of business owners.  </p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://www.accountfully.com/podcasts/episode-32-eran-mizrahi-ingredient-brothers</link>
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    <itunes:author>Eran Mizrahi</itunes:author>
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    <pubDate>Fri, 30 Jun 2023 10:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Episode 32: Eran Mizrahi • Ingredient Brothers" />
  <psc:chapter start="0:41" title="Intro to Ingredient Brothers" />
  <psc:chapter start="1:41" title="How Ingredient Brothers came to be" />
  <psc:chapter start="3:12" title="How IB focuses on service to clients" />
  <psc:chapter start="3:48" title="How IB solves the classic frustrations of ingredient sourcing" />
  <psc:chapter start="6:00" title="How they launched in prime COVID time–2021" />
  <psc:chapter start="7:35" title="Overview of typical client type and scope" />
  <psc:chapter start="9:15" title="A look back on some mistakes as a new company IB made and how they influenced future operations" />
  <psc:chapter start="10:56" title="Surprising facts surrounding the ingredient sourcing business most people do not realize" />
  <psc:chapter start="12:40" title="Ingredients sourced for beverage brands" />
  <psc:chapter start="13:26" title="How Eran&#39;s Big Four Accounting background helps him as a CEO" />
  <psc:chapter start="16:08" title="Hoe IB helps clients&#39; unit economics and COGS" />
  <psc:chapter start="20:43" title="Eran and Aalap&#39;s split of duties and partners" />
  <psc:chapter start="21:13" title="KPIs Eran reviews as a CEO" />
  <psc:chapter start="22:25" title="What&#39;s next for Ingredient Brothers as a service" />
  <psc:chapter start="23:50" title="One interesting ingredient-based story or realization from working in the sourcing world" />
  <psc:chapter start="25:11" title="Eran&#39;s CPG Do" />
  <psc:chapter start="26:24" title="Eran&#39;s CPG Don&#39;t" />
  <psc:chapter start="28:51" title="How to get in touch with Eran and Ingredient Brothers" />
</psc:chapters>
    <itunes:duration>1794</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, eran mizrahi, ingredient brothers, retail supply, ingredient sourcing, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>32</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 31:  Bryan Gerber • Hemper</itunes:title>
    <title>Episode 31:  Bryan Gerber • Hemper</title>
    <itunes:summary><![CDATA[In episode thirty-one, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with the "King of Cones", CEO and co-founder of Hemper and Hara Supply. Bryan shares his journey from George Washington University-trained Accounting and Info. Systems major to creator of the world's largest distributor of cones and celebrity-endorsed cannabis subscription company, Hemper. So many interesting lessons learned are touched upon in the episode; from influencer marketing success stories, to supply chain pi...]]></itunes:summary>
    <description><![CDATA[<p>In episode thirty-one, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with the &quot;King of Cones&quot;, CEO and co-founder of <a href='https://www.hemper.com'>Hemper </a>and <a href='https://www.harasupply.com'>Hara Supply</a>. Bryan shares his journey from George Washington University-trained Accounting and Info. Systems major to creator of the world&apos;s largest distributor of cones and celebrity-endorsed cannabis subscription company, Hemper. So many interesting lessons learned are touched upon in the episode; from influencer marketing success stories, to supply chain pivots and scrappy entrepreneurial thinking through the endless challenges of regulations surrounding the cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode thirty-one, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, talks with the &quot;King of Cones&quot;, CEO and co-founder of <a href='https://www.hemper.com'>Hemper </a>and <a href='https://www.harasupply.com'>Hara Supply</a>. Bryan shares his journey from George Washington University-trained Accounting and Info. Systems major to creator of the world&apos;s largest distributor of cones and celebrity-endorsed cannabis subscription company, Hemper. So many interesting lessons learned are touched upon in the episode; from influencer marketing success stories, to supply chain pivots and scrappy entrepreneurial thinking through the endless challenges of regulations surrounding the cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://www.accountfully.com/podcasts/episode-31-bryan-gerber-hemper</link>
    <itunes:image href="https://storage.buzzsprout.com/1m656lgf63d2cmqw0dlo2bilvfhj?.jpg" />
    <itunes:author>Bryan Gerber</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12947432</guid>
    <pubDate>Tue, 30 May 2023 14:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 31:  Bryan Gerber • Hemper" />
  <psc:chapter start="1:03" title="Backround on Hemper" />
  <psc:chapter start="5:23" title="How Bryan built the manufacturing piece that he is known for" />
  <psc:chapter start="8:52" title="Operational overview of how Hemper and Hara scaled, with lessons along the way" />
  <psc:chapter start="12:14" title="Challenges navigating the regulations of selling cannabis related items–payment processing, banking, and ecomm websites" />
  <psc:chapter start="16:34" title="Hemper&#39;s workflow to manage inventory" />
  <psc:chapter start="18:45" title="How Hemper raised their cash and earned investments" />
  <psc:chapter start="24:40" title="How the industry is changing in regards to regulations across payment processing, etc." />
  <psc:chapter start="29:40" title="Bryan&#39;s CPG business &quot;do&quot;" />
  <psc:chapter start="30:53" title="Bryan&#39;s CPG Don&#39;t" />
  <psc:chapter start="31:44" title="Bryan&#39;s bonus CPG Do" />
</psc:chapters>
    <itunes:duration>2008</itunes:duration>
    <itunes:keywords>accountfully, outsourced accounting, hemper, hara brands, bryan gerber, hemp, CBD, 420 friendly, CPG, product based business, accounting advice, inventory management, </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>31</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 30:  Keith Kohler • The Financing Man • Part Two</itunes:title>
    <title>Episode 30:  Keith Kohler • The Financing Man • Part Two</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.   • • •   In episode thirty, Accountfully's CEO and Partner, Brad Ebenhoeh, continues his in-depth conversation with K...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode thirty, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, continues his in-depth conversation with Keith Kohler, the <a href='https://www.financingman.com/'>Financing Man</a>.   Now that the various stages of businesses and their associated financing options have been identified, Keith lays out the action items to execute your plan.  You will learn what you need to do in order to start your financing journey, and identify the requirements surrounding next steps.  Dive in and see what you need to set yourself up for. financing success.</p><p><br/><b>MORE INFO and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/episode-thirty-keith-kohler-financing-man-part-two'>www.accountfully.com/podcasts/episode-thirty-keith-kohler-financing-man-part-two</a></p><p><b>TheFinancing Man Website:  </b><a href='https://www.financingman.com/'>www.financingman.com</a></p><p><b>Schedule a call with Keith:</b>  <a href='https://www.financingman.com/contact'>https://www.financingman.com/contact</a></p><p>• • •</p><p><b>MORE RESOURCES</b></p><p>More CPG Resources:<b>  </b><a href='http://bit.ly/Accountfully_Resources%E2%80%8B'>http://bit.ly/Accountfully_Resources​</a></p><p><br/><b>Use the power of your inventory to grow your business -</b></p><p>Download The Inventory Handbook:<b>  </b><a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode thirty, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, continues his in-depth conversation with Keith Kohler, the <a href='https://www.financingman.com/'>Financing Man</a>.   Now that the various stages of businesses and their associated financing options have been identified, Keith lays out the action items to execute your plan.  You will learn what you need to do in order to start your financing journey, and identify the requirements surrounding next steps.  Dive in and see what you need to set yourself up for. financing success.</p><p><br/><b>MORE INFO and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/episode-thirty-keith-kohler-financing-man-part-two'>www.accountfully.com/podcasts/episode-thirty-keith-kohler-financing-man-part-two</a></p><p><b>TheFinancing Man Website:  </b><a href='https://www.financingman.com/'>www.financingman.com</a></p><p><b>Schedule a call with Keith:</b>  <a href='https://www.financingman.com/contact'>https://www.financingman.com/contact</a></p><p>• • •</p><p><b>MORE RESOURCES</b></p><p>More CPG Resources:<b>  </b><a href='http://bit.ly/Accountfully_Resources%E2%80%8B'>http://bit.ly/Accountfully_Resources​</a></p><p><br/><b>Use the power of your inventory to grow your business -</b></p><p>Download The Inventory Handbook:<b>  </b><a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:image href="https://storage.buzzsprout.com/77e933i91yti5w5t303as9nfgrga?.jpg" />
    <itunes:author>Brad Ebenhoeh</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12729928</guid>
    <pubDate>Fri, 28 Apr 2023 13:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1748526/12729928/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 30:  Keith Kohler • The Financing Man • Part Two" />
  <psc:chapter start="0:39" title="If you haven&#39;t listened to episode 29, go back " />
  <psc:chapter start="1:27" title="Keith Kohler&#39;s Intro" />
  <psc:chapter start="3:14" title="The key takeaway from the episode" />
  <psc:chapter start="4:00" title="Common client conversations Keith has" />
  <psc:chapter start="5:33" title="Top reasons clients are more proactive" />
  <psc:chapter start="8:12" title="How to prepare yourself" />
  <psc:chapter start="9:12" title="How Keith and Brad can help you see beyond the numbers and be your strategic coach" />
  <psc:chapter start="10:26" title="Step Two in prep:  alignment" />
  <psc:chapter start="12:07" title="Step three in prep: mindset" />
  <psc:chapter start="13:46" title="Energy and availability and networking and relationships" />
  <psc:chapter start="14:44" title="The key question you should be asking to seek additional resources and information" />
  <psc:chapter start="15:23" title="Documents required to start the process" />
  <psc:chapter start="16:33" title="Tax returns and interim financials:  how they need to be prepared for financing success" />
  <psc:chapter start="20:37" title="How to tell the story of your success through numbers so that it appeals to lenders" />
  <psc:chapter start="23:19" title="Personal credit score considerations" />
  <psc:chapter start="26:35" title="The role of forecasts, budgets, and models" />
  <psc:chapter start="30:00" title="Why investing in a solid accounting team will allow your investment to pay off" />
  <psc:chapter start="30:38" title="The common financial statement FAQs answered" />
  <psc:chapter start="33:45" title="The commonality of a business showing profitability on a financial statement, but not on their taxes" />
  <psc:chapter start="34:03" title="The intricacies of being audited as an inventory based business - what to understand" />
  <psc:chapter start="36:13" title="Finished goods inventory specifics" />
  <psc:chapter start="37:08" title="Inventory pre-paids specifics" />
  <psc:chapter start="38:28" title="A case involving a huge upfront purchase and how it affected financing options" />
  <psc:chapter start="39:18" title="How to properly account for COGS" />
  <psc:chapter start="42:01" title="Summarizing the conversation and action items" />
</psc:chapters>
    <itunes:duration>2669</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>30</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 29:  Keith Kohler • Financing Man</itunes:title>
    <title>Episode 29:  Keith Kohler • Financing Man</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.   • • •   In episode twenty-nine, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with the Financing Man and ...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty-nine, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with the <a href='https://www.financingman.com/'>Financing Man </a>and the vision behind K2 Financing. Keith knows the preparation needed at various stages of business to be best aligned with the correct type of financing based on its goals and vision. Brad and Keith address a number of considerations a small business should be attuned to, especially in the current economic climate, where funding is more stringent. If you have been struggling with understanding the different types of loans available for your business size and stage, this is a must-watch/listen.</p><p><br/><b>MORE INFO and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/episode-29-keith-kohler-financing-man'>www.accountfully.com/podcasts/episode-29-keith-kohler-financing-man</a></p><p><b>TheFinancing Man Website:  </b><a href='https://www.financingman.com'>www.financingman.com</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p>More CPG Resources:<b>  </b><a href='http://bit.ly/Accountfully_Resources%E2%80%8B'>http://bit.ly/Accountfully_Resources​</a></p><p><br/><b>Use the power of your inventory to grow your business -</b></p><p>Download The Inventory Handbook:<b>  </b><a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty-nine, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with the <a href='https://www.financingman.com/'>Financing Man </a>and the vision behind K2 Financing. Keith knows the preparation needed at various stages of business to be best aligned with the correct type of financing based on its goals and vision. Brad and Keith address a number of considerations a small business should be attuned to, especially in the current economic climate, where funding is more stringent. If you have been struggling with understanding the different types of loans available for your business size and stage, this is a must-watch/listen.</p><p><br/><b>MORE INFO and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/episode-29-keith-kohler-financing-man'>www.accountfully.com/podcasts/episode-29-keith-kohler-financing-man</a></p><p><b>TheFinancing Man Website:  </b><a href='https://www.financingman.com'>www.financingman.com</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p>More CPG Resources:<b>  </b><a href='http://bit.ly/Accountfully_Resources%E2%80%8B'>http://bit.ly/Accountfully_Resources​</a></p><p><br/><b>Use the power of your inventory to grow your business -</b></p><p>Download The Inventory Handbook:<b>  </b><a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Keith Kohler</itunes:author>
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    <pubDate>Tue, 04 Apr 2023 11:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 29:  Keith Kohler • Financing Man" />
  <psc:chapter start="1:37" title="Intro to Keith" />
  <psc:chapter start="5:02" title="Typical types of companies Keith works with" />
  <psc:chapter start="6:48" title="Startup and Early Stage Financing" />
  <psc:chapter start="11:00" title="Disclaimers for mixing personal with business finance choices" />
  <psc:chapter start="12:46" title="Ways a client has used a 0% intro credit offer intelligently" />
  <psc:chapter start="13:47" title="How time frame and planning need to be addressed for the best outcome" />
  <psc:chapter start="15:17" title="Startup and Early Stage: Peer-toPeer lending" />
  <psc:chapter start="16:00" title="Friends and Family" />
  <psc:chapter start="17:56" title="One to consider: CDFI - Community Funding " />
  <psc:chapter start="21:50" title="Shopify, Amazon, and PayPal Loans" />
  <psc:chapter start="26:17" title="Cautions surrounding these loans" />
  <psc:chapter start="27:19" title="Purchase Order Financing" />
  <psc:chapter start="31:45" title="FinTech Options - the good, bad and hellacious" />
  <psc:chapter start="35:47" title="Revenue based financing" />
  <psc:chapter start="37:41" title="Why you should open up the conversation of Venture Backed debt with your V/Cs " />
  <psc:chapter start="39:51" title="Next phase:  Breakeven to Profitable" />
  <psc:chapter start="41:03" title="Asset based lending" />
</psc:chapters>
    <itunes:duration>3841</itunes:duration>
    <itunes:keywords>accountfully, outsourced accounting, the month end, podcast, cpg, small business financing, debt financing, lending, keith kohler, financing man, k2 financing,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>29</itunes:episode>
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    <itunes:title>Episode 28:  Juli Lassow • JHL Solutions</itunes:title>
    <title>Episode 28:  Juli Lassow • JHL Solutions</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty eight, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Juli Lassow from JHL S...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty eight, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Juli Lassow from <a href='https://www.jhl-solutions.com/'>JHL Solutions</a>, a consultancy dedicated to helping build phenomenal private-label partnerships. Juli gives us a glimpse into how brands can prepare themselves to establish lucrative and collaborative retail relationships.  This episode is a must for those seeking to step into the wholesale space.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/episode-28-juli-lassow-jhl-solutions'>www.accountfully.com/podcasts/episode-28-juli-lassow-jhl-solutions</a><br/><br/></p><p><b>The JHL Solutions Website:  </b><a href='https://www.jhl-solutions.com/'>www.jhlsolutions.com</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/><b>Use the power of your inventory to grow your business -</b></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty eight, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Juli Lassow from <a href='https://www.jhl-solutions.com/'>JHL Solutions</a>, a consultancy dedicated to helping build phenomenal private-label partnerships. Juli gives us a glimpse into how brands can prepare themselves to establish lucrative and collaborative retail relationships.  This episode is a must for those seeking to step into the wholesale space.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/episode-28-juli-lassow-jhl-solutions'>www.accountfully.com/podcasts/episode-28-juli-lassow-jhl-solutions</a><br/><br/></p><p><b>The JHL Solutions Website:  </b><a href='https://www.jhl-solutions.com/'>www.jhlsolutions.com</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/><b>Use the power of your inventory to grow your business -</b></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://www.accountfully.com/podcasts/episode-28-juli-lassow-jhl-solutions</link>
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    <itunes:author>Juli Lassow</itunes:author>
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    <pubDate>Tue, 20 Dec 2022 11:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Why understanding what your limits and fulfillment abilities are is so important" />
  <psc:chapter start="0:25" title="Juli&#39;s intro" />
  <psc:chapter start="1:40" title="JHL Solutions overview" />
  <psc:chapter start="2:38" title="The contract negotiation process" />
  <psc:chapter start="4:41" title="How a smaller brand can equip themselves to enter a bigger retail partner, like Target" />
  <psc:chapter start="7:21" title="How the opportunities for smaller brands is growing" />
  <psc:chapter start="9:30" title="Why understanding your abilities for fulfillment is so important" />
  <psc:chapter start="9:56" title="Next steps of the negotiation process and areas you need to do your homework in" />
  <psc:chapter start="11:56" title="Contract review basics that can make or break a small company&#39;s cash flow" />
  <psc:chapter start="13:03" title="Juli&#39;s thoughts on contract flexibility " />
  <psc:chapter start="14:27" title="How to leverage own-brands " />
  <psc:chapter start="16:49" title="Pros and Cons of own-brands" />
  <psc:chapter start="18:51" title="The own-brand process - how quickly it can scale" />
  <psc:chapter start="19:59" title="The potential constraints of own-brand arrangements" />
  <psc:chapter start="21:09" title="How own-brand involvement could support a future sale of a business" />
  <psc:chapter start="22:07" title="How much operational capacity is required for a smaller brand to be successful in a retail partnership" />
  <psc:chapter start="24:10" title="Juli&#39;s take on the current supply chain climate and ways to use the uncertainty to your advantage" />
  <psc:chapter start="27:02" title="Juli&#39;s CPG Do" />
  <psc:chapter start="29:01" title="Juli&#39;s CPG Don&#39;t" />
  <psc:chapter start="29:46" title="Where to find Juli and JHL Solutions" />
</psc:chapters>
    <itunes:duration>1868</itunes:duration>
    <itunes:keywords>accountfully, outsourced accounting, jhl solutions, supply chain, cpg, cpg advice, retail, juli lassow, brad ebenhoeh, accounting podcast, cpg podcast, inventory, food entrepreneur, </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>28</itunes:episode>
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    <itunes:title>Episode 27:  Manny L • Heaven&#39;s Pantry</itunes:title>
    <title>Episode 27:  Manny L • Heaven&#39;s Pantry</title>
    <itunes:summary><![CDATA[In episode twenty seven, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Manny L of Heaven's Pantry to talk about his line of wholesome Excalibars. Manny brings a ton of insight into ways he solves common business challenges by leveraging his background as an accountant and automations specialist. Manny's vast background in business and keen sense of ways to automate and streamline offer a unique perspective on managing and growing his CPG business, and he is not shy about shari...]]></itunes:summary>
    <description><![CDATA[<p>In episode twenty seven, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Manny L of <a href='http://www.heavenspantryllc.com'>Heaven&apos;s Pantry</a> to talk about his line of wholesome Excalibars. Manny brings a ton of insight into ways he solves common business challenges by leveraging his background as an accountant and automations specialist. Manny&apos;s vast background in business and keen sense of ways to automate and streamline offer a unique perspective on managing and growing his CPG business, and he is not shy about sharing it. This episode is jam-packed with information, insight and knowledge that can be put to use in your daily business operations.<br/><br/>▶︎  Watch:  <a href='https://youtu.be/8VwRXjTrFP0'>https://youtu.be/8VwRXjTrFP0</a><br/><br/>▶︎  More episode details: <a href='https://www.accountfully.com/podcasts/manny-l-heavens-pantry'>www.accountfully.com/podcasts/manny-l-heavens-pantry</a><br/><br/>▶︎ Download <a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/TME%20EP27%20Show%20Notes.pdf'>Show Notes</a><br/><br/>▶︎  The Heaven&apos;s Pantry Website:  <a href='https://www.heavenspantryllc.com'>https://www.heavenspantryllc.com</a><br/><br/><b>MORE RESOURCES<br/></b><br/>More CPG Resources:  <a href='https://bit.ly/Accountfully_Resources​'>https://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/><br/>     Facebook: <a href='https://bit.ly/Accountfully_Alliance_FB​'>https://bit.ly/Accountfully_Alliance_FB​</a><br/><br/>     LinkedIn:  <a href='https://bit.ly/Accountfully_Alliance_LI​'>https://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/><br/>Download The Inventory Handbook:  <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>https://www.accountfully.com/ebooks#InventoryHandbook</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode twenty seven, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Manny L of <a href='http://www.heavenspantryllc.com'>Heaven&apos;s Pantry</a> to talk about his line of wholesome Excalibars. Manny brings a ton of insight into ways he solves common business challenges by leveraging his background as an accountant and automations specialist. Manny&apos;s vast background in business and keen sense of ways to automate and streamline offer a unique perspective on managing and growing his CPG business, and he is not shy about sharing it. This episode is jam-packed with information, insight and knowledge that can be put to use in your daily business operations.<br/><br/>▶︎  Watch:  <a href='https://youtu.be/8VwRXjTrFP0'>https://youtu.be/8VwRXjTrFP0</a><br/><br/>▶︎  More episode details: <a href='https://www.accountfully.com/podcasts/manny-l-heavens-pantry'>www.accountfully.com/podcasts/manny-l-heavens-pantry</a><br/><br/>▶︎ Download <a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/TME%20EP27%20Show%20Notes.pdf'>Show Notes</a><br/><br/>▶︎  The Heaven&apos;s Pantry Website:  <a href='https://www.heavenspantryllc.com'>https://www.heavenspantryllc.com</a><br/><br/><b>MORE RESOURCES<br/></b><br/>More CPG Resources:  <a href='https://bit.ly/Accountfully_Resources​'>https://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/><br/>     Facebook: <a href='https://bit.ly/Accountfully_Alliance_FB​'>https://bit.ly/Accountfully_Alliance_FB​</a><br/><br/>     LinkedIn:  <a href='https://bit.ly/Accountfully_Alliance_LI​'>https://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/><br/>Download The Inventory Handbook:  <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>https://www.accountfully.com/ebooks#InventoryHandbook</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Manny L</itunes:author>
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    <pubDate>Fri, 02 Dec 2022 15:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 27:  Manny L • Heaven&#39;s Pantry" />
  <psc:chapter start="0:55" title="Manny&#39;s Intro" />
  <psc:chapter start="3:21" title="Manny&#39;s automations experience" />
  <psc:chapter start="7:11" title="Background on Heaven&#39;s Pantry" />
  <psc:chapter start="12:58" title="Where the Excalibar is sold" />
  <psc:chapter start="14:00" title="Heaven&#39;s Pantry and it&#39;s supply chain process" />
  <psc:chapter start="15:14" title="The sourcing of raw materials" />
  <psc:chapter start="16:17" title="The metrics Manny reviews to determine success" />
  <psc:chapter start="18:55" title="Changes in the works for the Excalibar" />
  <psc:chapter start="21:12" title="Who does the accounting for HP" />
  <psc:chapter start="23:29" title="How Manny leverages his automation background in Heaven&#39;s Pantry" />
  <psc:chapter start="27:46" title="Manny&#39;s CPG Do" />
  <psc:chapter start="32:37" title="Manny&#39;s CPG Don&#39;t" />
  <psc:chapter start="33:13" title="Where to find Heaven&#39;s Pantry" />
</psc:chapters>
    <itunes:duration>2124</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, manny L, Emmanuel Lai, Excalibar, paleo, heaven&#39;s pantry, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, cpg,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>27</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  </item>
  <item>
    <itunes:title>Episode 26:  Jeff Wiguna • Kuju Coffee</itunes:title>
    <title>Episode 26:  Jeff Wiguna • Kuju Coffee</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty six, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Jeff Wiguna to talk abou...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty six, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Jeff Wiguna to talk about his outdoor-inspired pour over coffee company.  Jeff provides some serious insight into developing brand equity to build a lasting, profitable company.  Kuju’s unique position in both the outdoor market and food space provide some hefty lessons learned in leveraging vendor relationships, proper marketing, and proactive accounting practices for success.  See how these unique facets all played a part in helping overcome a massive distributor challenge that could have easily ended any other small business.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/jeff-wiguna-kuju-coffee'>https://www.accountfully.com/podcasts/jeff-wiguna-kuju-coffee</a></p><p><b>The Kuju Coffee Website:  </b><a href='http://www.kujucoffee.com'>www.kujucoffee.com</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty six, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Jeff Wiguna to talk about his outdoor-inspired pour over coffee company.  Jeff provides some serious insight into developing brand equity to build a lasting, profitable company.  Kuju’s unique position in both the outdoor market and food space provide some hefty lessons learned in leveraging vendor relationships, proper marketing, and proactive accounting practices for success.  See how these unique facets all played a part in helping overcome a massive distributor challenge that could have easily ended any other small business.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='https://www.accountfully.com/podcasts/jeff-wiguna-kuju-coffee'>https://www.accountfully.com/podcasts/jeff-wiguna-kuju-coffee</a></p><p><b>The Kuju Coffee Website:  </b><a href='http://www.kujucoffee.com'>www.kujucoffee.com</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Jeff Wiguna</itunes:author>
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    <pubDate>Wed, 02 Nov 2022 14:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 26:  Jeff Wiguna • Kuju Coffee" />
  <psc:chapter start="0:38" title="Intro to Kuju Coffee" />
  <psc:chapter start="2:56" title="The various phases of the business" />
  <psc:chapter start="4:15" title="The Kickstarter process" />
  <psc:chapter start="6:00" title="National distribution at an early stage of business" />
  <psc:chapter start="7:24" title="Why risk profiles are important" />
  <psc:chapter start="7:40" title="How the product has evolved" />
  <psc:chapter start="8:56" title="How COVID has affected the business" />
  <psc:chapter start="11:39" title="UNFI 101/ Kuju&#39;s distibutor nightmare" />
  <psc:chapter start="13:49" title="Looking back/ lessons learned from the UNFI mishap" />
  <psc:chapter start="15:00" title="Brad&#39;s A/R pro tips" />
  <psc:chapter start="15:47" title="Hoe Kuju manages A/R " />
  <psc:chapter start="16:30" title="Hoe Kuju managed cash during the UNFI debacle" />
  <psc:chapter start="18:25" title="Brad&#39;s cash management pro tips" />
  <psc:chapter start="19:14" title="How Kuju would change their ways, had they known more about the distribution challenge they faced" />
  <psc:chapter start="21:05" title="Which KPIs Jeff reviews" />
  <psc:chapter start="23:11" title="Where Kuju is sold - sales channels" />
  <psc:chapter start="25:57" title="Jeff&#39;s CPG Do" />
  <psc:chapter start="26:55" title="Jeff&#39;s CPG Don&#39;t" />
  <psc:chapter start="29:23" title="Where you can find Kuju Coffee" />
</psc:chapters>
    <itunes:duration>1751</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, jeff wiguna, Kuju Coffee, coffee, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, deductions management, REI,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>26</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode 25:  Adam Kost • Country Luau</itunes:title>
    <title>Episode 25:  Adam Kost • Country Luau</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty five, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Adam Kost of Country Lu...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty five, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Adam Kost of <a href='https://www.countryluau.com/'>Country Luau </a>to talk about his line of hard seltzers inspired by the laid back vibes of Texas Gulfcoast beach parties.  Coming from a background in the big beverage world of brands like Heineken, Waterloo, and working on campaigns like The Most Interesting Man in the World, Adam wanted to create a hard beverage company that gave back and paid homage to the music scene of his hometown in Austin, TX.  Country Luau embodies both with its foundation, <a href='https://www.countryluau.com/mixedformusic'>Mixed For Music</a>, and providing a beverage that fits into any beach or backyard get together.</p><p><br/></p><p><b>SHOW NOTES + VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​s'>http://www.accountfully.com/podcast​​s</a></p><p><br/></p><p><b>The Country Luau Website: </b> <a href='http://www.countryluau.com'>www.countryluau.com</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:</b>  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p><b>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</b></p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p><b>Use the power of your inventory to grow your business -</b></p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty five, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Adam Kost of <a href='https://www.countryluau.com/'>Country Luau </a>to talk about his line of hard seltzers inspired by the laid back vibes of Texas Gulfcoast beach parties.  Coming from a background in the big beverage world of brands like Heineken, Waterloo, and working on campaigns like The Most Interesting Man in the World, Adam wanted to create a hard beverage company that gave back and paid homage to the music scene of his hometown in Austin, TX.  Country Luau embodies both with its foundation, <a href='https://www.countryluau.com/mixedformusic'>Mixed For Music</a>, and providing a beverage that fits into any beach or backyard get together.</p><p><br/></p><p><b>SHOW NOTES + VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​s'>http://www.accountfully.com/podcast​​s</a></p><p><br/></p><p><b>The Country Luau Website: </b> <a href='http://www.countryluau.com'>www.countryluau.com</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:</b>  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p><b>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</b></p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p><b>Use the power of your inventory to grow your business -</b></p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://www.accountfully.com/podcasts/adam-kost-country-luau</link>
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    <itunes:author>Adam Kost</itunes:author>
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    <pubDate>Fri, 30 Sep 2022 14:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 25:  Adam Kost • Country Luau" />
  <psc:chapter start="0:46" title="Adam Kost shares his background" />
  <psc:chapter start="1:58" title="Background on Country Luau" />
  <psc:chapter start="3:37" title="Country Luau flavors and options" />
  <psc:chapter start="3:54" title="Where to find Country Luau" />
  <psc:chapter start="4:39" title="Mixed for Music" />
  <psc:chapter start="6:57" title="How Adam&#39;s first founded brand is going compared to his previous experience as a big beverage marketing pro" />
  <psc:chapter start="8:37" title="What Adam&#39;s day-to-day looks like" />
  <psc:chapter start="10:08" title="Overview of sourcing and supply chain" />
  <psc:chapter start="12:52" title="KPIs Adam reviews and monitors" />
  <psc:chapter start="14:49" title="How Adam manages inventory" />
  <psc:chapter start="16:33" title="Cash management overview" />
  <psc:chapter start="18:11" title="More sales and customer specific metrics Adam reviews" />
  <psc:chapter start="20:26" title="Adam&#39;s hiring plan " />
  <psc:chapter start="21:11" title="What&#39;s next for Country Luau" />
  <psc:chapter start="22:28" title="Adam&#39;s favorite flavor " />
  <psc:chapter start="23:43" title="Adam&#39;s CPG &quot;Do&quot;" />
  <psc:chapter start="24:28" title="Adam&#39;s CPG &quot;Don&#39;t&quot;" />
  <psc:chapter start="25:08" title="Where to buy Country Luau" />
</psc:chapters>
    <itunes:duration>1586</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, adam kost, Alcoholic seltzer, paleo, music,  Austin, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>25</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  </item>
  <item>
    <itunes:title>Episode 24:  Craig &quot;Lewie&quot; Lewis • Flyers Cocktail Co.</itunes:title>
    <title>Episode 24:  Craig &quot;Lewie&quot; Lewis • Flyers Cocktail Co.</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty four, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Craig Lewis, aka  ...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty four, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Craig Lewis, aka  “Lewie” of <a href='https://www.drinkflyers.com'>Flyers Cocktail Co.</a> to talk about his award winning CBD-infused cocktail line.  The company was founded inline with Lewie’s passion for enjoying life to the fullest without compromising.  His story going from big-brand marketing consultant, to high risk founder sheds light on how to capitalize on your brand story when classic avenues are not an option for brand awareness.  </p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING</b></p><p><b>Watch: </b><a href='https://bit.ly/The_Month_End_Ep24'>https://bit.ly/The_Month_End_Ep24</a><br/><br/><b>The Flyers Cocktail Co. Website: </b> <a href='https://www.drinkflyers.com/'>https://www.drinkflyers.com/</a></p><p><b>Show Notes: </b><a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/The%20Month%20End%20Show%20Notes_Ep24.pdf'>read/ download them here</a></p><p><br/>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p><b>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</b></p><p><br/></p><p><b>     Facebook:</b><a href=' http://bit.ly/Accountfully_Alliance_FB​'> http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p><b>Use the power of your inventory to grow your business -</b></p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty four, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Craig Lewis, aka  “Lewie” of <a href='https://www.drinkflyers.com'>Flyers Cocktail Co.</a> to talk about his award winning CBD-infused cocktail line.  The company was founded inline with Lewie’s passion for enjoying life to the fullest without compromising.  His story going from big-brand marketing consultant, to high risk founder sheds light on how to capitalize on your brand story when classic avenues are not an option for brand awareness.  </p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING</b></p><p><b>Watch: </b><a href='https://bit.ly/The_Month_End_Ep24'>https://bit.ly/The_Month_End_Ep24</a><br/><br/><b>The Flyers Cocktail Co. Website: </b> <a href='https://www.drinkflyers.com/'>https://www.drinkflyers.com/</a></p><p><b>Show Notes: </b><a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/The%20Month%20End%20Show%20Notes_Ep24.pdf'>read/ download them here</a></p><p><br/>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p><b>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</b></p><p><br/></p><p><b>     Facebook:</b><a href=' http://bit.ly/Accountfully_Alliance_FB​'> http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p><b>Use the power of your inventory to grow your business -</b></p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Craig &quot;Lewie&quot; Lewis</itunes:author>
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    <pubDate>Tue, 30 Aug 2022 10:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Episode 24:  Craig &quot;Lewie&quot; Lewis • Flyers Cocktail Co." />
  <psc:chapter start="0:43" title="Lewi descries Flyers Cockail Co" />
  <psc:chapter start="1:22" title="Lewie&#39;s background" />
  <psc:chapter start="2:27" title="The world&#39;s most awarded CBD beverage" />
  <psc:chapter start="3:08" title="Where Flyers is selling currently" />
  <psc:chapter start="3:48" title="What the day-to-day is like as a founder for Lewie" />
  <psc:chapter start="4:49" title="A background into the regulatory challenges of CBD products" />
  <psc:chapter start="7:11" title="How regulatory restrictions have affected typical systems usage and banking for Flyers" />
  <psc:chapter start="9:10" title="Cash Cycle challenges" />
  <psc:chapter start="10:01" title="What the supply chain looks like" />
  <psc:chapter start="11:29" title="What the pricing structure looks like" />
  <psc:chapter start="14:07" title="Sales channel struggles and wins" />
  <psc:chapter start="15:43" title="How Lewie measures success" />
  <psc:chapter start="19:14" title="Challenges raising money and investors" />
  <psc:chapter start="21:19" title="Where Lewie sees the cash cycle heading" />
  <psc:chapter start="23:09" title="Retail expansion plans" />
  <psc:chapter start="26:17" title="Brand expansion ideas" />
  <psc:chapter start="27:32" title="Taste testing for a new cocktail" />
  <psc:chapter start="29:07" title="Lewie&#39;s CPG &quot;Do&quot;" />
  <psc:chapter start="30:30" title="Lewie&#39;s CPG &quot;Don&#39;t&quot;" />
  <psc:chapter start="31:28" title="Where to buy Flyers " />
</psc:chapters>
    <itunes:duration>1917</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, craig lewis, lewie, flyers cocktail, CBD, drink company, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, non alcoholic beverage, </itunes:keywords>
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    <itunes:episode>24</itunes:episode>
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    <itunes:title>Episode 23:  Grant Christopher • Bridge Finance Group</itunes:title>
    <title>Episode 23:  Grant Christopher • Bridge Finance Group</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty three, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Grant Christopher of B...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p><b>• • •</b></p><p><br/></p><p>In episode twenty three, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Grant Christopher of Bridge Finance Group to talk about financing for early-stage, high growth CPG companies.  The company was founded after Grant and his brother saw a need for equipment financing and leasing without the classic constraints.  This is a must watch for founders seeking capital in order to grow, and in search of a knowledgeable partner in the industry.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​s'>http://www.accountfully.com/podcast​​s</a></p><p>     Download <a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/The%20Month%20End%20Show%20Notes_Ep23.pdf'>show notes</a></p><p><b>The Bridge Finance Group Website:  </b><a href='https://www.bridgefinancegroup.com/'>https://www.bridgefinancegroup.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p><b>• • •</b></p><p><br/></p><p>In episode twenty three, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Grant Christopher of Bridge Finance Group to talk about financing for early-stage, high growth CPG companies.  The company was founded after Grant and his brother saw a need for equipment financing and leasing without the classic constraints.  This is a must watch for founders seeking capital in order to grow, and in search of a knowledgeable partner in the industry.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​s'>http://www.accountfully.com/podcast​​s</a></p><p>     Download <a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/The%20Month%20End%20Show%20Notes_Ep23.pdf'>show notes</a></p><p><b>The Bridge Finance Group Website:  </b><a href='https://www.bridgefinancegroup.com/'>https://www.bridgefinancegroup.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/11025407-episode-23-grant-christopher-bridge-finance-group.mp3" length="21347387" type="audio/mpeg" />
    <link>https://www.accountfully.com/podcasts/episode-23-grant-christopher-bridge-finance-group</link>
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    <itunes:author>Grant Christopher</itunes:author>
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    <pubDate>Tue, 26 Jul 2022 16:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 23:  Grant Christopher • Bridge Finance Group" />
  <psc:chapter start="0:37" title="Intro to BFG" />
  <psc:chapter start="2:45" title="Where BFG supports its clients" />
  <psc:chapter start="3:31" title="Range of client financial profiles" />
  <psc:chapter start="4:00" title="How should a CPG founder approach financing/ leasing versus using a co-manufacturer" />
  <psc:chapter start="7:07" title="How the process works, and what is available" />
  <psc:chapter start="7:44" title="How BFG differentiates themselves from the competition" />
  <psc:chapter start="8:20" title="What items a brand need to get started" />
  <psc:chapter start="9:30" title="The one item BFG reviews that is different from the rest" />
  <psc:chapter start="9:57" title="The metrics that BFG will look at when approving companies" />
  <psc:chapter start="11:55" title="Type of entity structure BFG prefers" />
  <psc:chapter start="13:05" title="Average interest rates and where they excel" />
  <psc:chapter start="14:29" title="Are there any additional fees or requirements across the loan/lease terms?" />
  <psc:chapter start="15:33" title="What the typical lifecycle looks like with brands" />
  <psc:chapter start="15:46" title="Mixing equity with leasing" />
  <psc:chapter start="16:34" title="Why BFG plans on staying in the CPG space" />
  <psc:chapter start="17:17" title="Lessons learned from both good and bad situations" />
  <psc:chapter start="19:28" title="Trends in the CPG and manufacturing space" />
  <psc:chapter start="21:38" title="Turnaround time to expect when getting large equipment purchasing off the ground" />
  <psc:chapter start="22:39" title="How long it takes to get the equipment, once a deal is made" />
  <psc:chapter start="23:45" title="The two types of leases available" />
  <psc:chapter start="24:58" title="Grant&#39;s CPG Do" />
  <psc:chapter start="25:49" title="Grant&#39;s CPG Don&#39;t" />
  <psc:chapter start="27:35" title="where to go for more info " />
</psc:chapters>
    <itunes:duration>1775</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, grant christopher, bridge finance group, financing, capital expense, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, </itunes:keywords>
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    <itunes:episode>23</itunes:episode>
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  <item>
    <itunes:title>Episode 22:  Miguel Leal • Somos</itunes:title>
    <title>Episode 22:  Miguel Leal • Somos</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty two, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Miguel Leal of Somos Foo...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty two, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Miguel Leal of <a href='https://www.eatsomos.com'>Somos Foods</a>.  Leal shares his story of bringing healthy, easy-to-prepare, authentic Mexican food and ingredients to a competitive market.  This episode offers detailed insight into market positioning and the importance of relationships in the industry and across the supply chain.</p><p><br/></p><p><b>SHOW NOTES</b> and <b>VIDEO RECORDING</b>:  <br/><br/>Accountfully Podcast Page:  <a href='http://www.accountfully.com/podcast​​s'>http://www.accountfully.com/podcast​​s</a></p><p>Download/ Read the <a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/The%20Month%20End%20Show%20Notes_Ep22.pdf?utm_campaign=The%20Month%20End%20Podcast&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_-Yj7ldWbszkOnQim0zyQLVD8zKRmEm_0Jp4u0g-yDPDzr6a0AXIZVrby07vHKUtf8EkZG'>Show Notes</a></p><p>The Somos Website:  <a href='https://www.eatsomos.com/'>https://www.eatsomos.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty two, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Miguel Leal of <a href='https://www.eatsomos.com'>Somos Foods</a>.  Leal shares his story of bringing healthy, easy-to-prepare, authentic Mexican food and ingredients to a competitive market.  This episode offers detailed insight into market positioning and the importance of relationships in the industry and across the supply chain.</p><p><br/></p><p><b>SHOW NOTES</b> and <b>VIDEO RECORDING</b>:  <br/><br/>Accountfully Podcast Page:  <a href='http://www.accountfully.com/podcast​​s'>http://www.accountfully.com/podcast​​s</a></p><p>Download/ Read the <a href='https://4017417.fs1.hubspotusercontent-na1.net/hubfs/4017417/The%20Month%20End%20Show%20Notes_Ep22.pdf?utm_campaign=The%20Month%20End%20Podcast&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_-Yj7ldWbszkOnQim0zyQLVD8zKRmEm_0Jp4u0g-yDPDzr6a0AXIZVrby07vHKUtf8EkZG'>Show Notes</a></p><p>The Somos Website:  <a href='https://www.eatsomos.com/'>https://www.eatsomos.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/10872448-episode-22-miguel-leal-somos.mp3" length="25211475" type="audio/mpeg" />
    <link>https://www.accountfully.com/podcasts/episode-22-miguel-leal-somos</link>
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    <itunes:author>Miguel Leal</itunes:author>
    <guid isPermaLink="false">Buzzsprout-10872448</guid>
    <pubDate>Tue, 28 Jun 2022 20:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1748526/10872448/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/1748526/10872448/transcript.json" type="application/json" />
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    <itunes:duration>2098</itunes:duration>
    <itunes:keywords>accountfully podcast, brad ebenhoeh, miguel leal, somos, paleo, mexican food, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>22</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Episode 21:  Jeremy Cohen • The YES Bar</itunes:title>
    <title>Episode 21:  Jeremy Cohen • The YES Bar</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty one, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Jeremy Cohen, Cofounder ...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty one, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Jeremy Cohen, Cofounder of <a href='https://www.theyesbar.com'>The YES Bar</a>.  Jeremy is an experienced boutique food brand operations pro who signed on to become part of a founder trio to produce allergen-friendly snack bars.  This episode offers some great insight into how an old school accounting philosophy and some unique distribution methods can help a brand grow and thrive as consumer habits change.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING: </b><a href=' http://www.accountfully.com/podcast​​'> http://www.accountfully.com/podcast​​</a></p><p><br/></p><p><b>The YES Bar Website:  </b><a href='https://www.theyesbar.com/'>https://www.theyesbar.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p><b>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</b></p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p><b>Use the power of your inventory to grow your business -</b></p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode twenty one, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Jeremy Cohen, Cofounder of <a href='https://www.theyesbar.com'>The YES Bar</a>.  Jeremy is an experienced boutique food brand operations pro who signed on to become part of a founder trio to produce allergen-friendly snack bars.  This episode offers some great insight into how an old school accounting philosophy and some unique distribution methods can help a brand grow and thrive as consumer habits change.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING: </b><a href=' http://www.accountfully.com/podcast​​'> http://www.accountfully.com/podcast​​</a></p><p><br/></p><p><b>The YES Bar Website:  </b><a href='https://www.theyesbar.com/'>https://www.theyesbar.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p><b>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</b></p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p><b>Use the power of your inventory to grow your business -</b></p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Jeremy Cohen</itunes:author>
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    <pubDate>Tue, 31 May 2022 12:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Episode 21:  Jeremy Cohen • The YES Bar" />
  <psc:chapter start="0:43" title="Jeremy&#39;s Overview of The YES Bar" />
  <psc:chapter start="3:16" title="Why you need to be a little nuts to start a food cmpany" />
  <psc:chapter start="4:33" title="How the team splits responsibilities across the three founders of the company" />
  <psc:chapter start="7:17" title="The YES Bar&#39;s unique take on growth" />
  <psc:chapter start="10:20" title="How their growth process helped in adapting to the changes brought on by COVID" />
  <psc:chapter start="12:27" title="Sales Channel Overview" />
  <psc:chapter start="13:59" title="EBITDA - The &quot;old school&quot; concept the YES Bar lives by" />
  <psc:chapter start="15:29" title="Jeremy&#39;s take on permanent supply chain challeges" />
  <psc:chapter start="18:10" title="Co-manufacturing for a super strict, allergen friendly product" />
  <psc:chapter start="21:10" title="Managing inventory and cash when ordering" />
  <psc:chapter start="23:17" title="Cash management and monthly financials Jeremy looks at" />
  <psc:chapter start="26:10" title="Other costs, like lifetime value, and customer acquisition cost, etc" />
  <psc:chapter start="29:42" title="Jeremy&#39;s CPG Do" />
  <psc:chapter start="31:12" title="Jeremy&#39;s CPG Don&#39;t" />
  <psc:chapter start="32:23" title="What&#39;s on tap for The YES Bar" />
</psc:chapters>
    <itunes:duration>2121</itunes:duration>
    <itunes:keywords>accountfully podcast, brad ebenhoeh, jeremy cohen, the yes bar, paleo, granola, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, themonthendpodcast</itunes:keywords>
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    <itunes:title>Episode 20:  Alli Ball • Food Biz Wiz®</itunes:title>
    <title>Episode 20:  Alli Ball • Food Biz Wiz®</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode twenty, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Alli Ball, founder and CEO o...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p><b>• • •</b></p><p><br/></p><p>In episode twenty, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Alli Ball, founder and CEO of <a href='https://www.alliball.com/'>Food Biz Wiz</a>®.  Alli is a veteran grocery buyer and long time wholesale consultant, who offers expert coaching and a community for emerging CPG brands aiming to get on the shelf and sell (whether that&apos;s in person or virtual).  This episode offers some great insight into where to focus your efforts to create a successful food brand, including an inside tip for what makes an impact in your grocery buyer pitch.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p><br/></p><p><b>The Food Biz Wiz® Website:  </b><a href='https://www.alliball.com/'>https://www.alliball.com/</a></p><p><br/></p><p><b>• • •</b></p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p><b>• • •</b></p><p><br/></p><p>In episode twenty, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Alli Ball, founder and CEO of <a href='https://www.alliball.com/'>Food Biz Wiz</a>®.  Alli is a veteran grocery buyer and long time wholesale consultant, who offers expert coaching and a community for emerging CPG brands aiming to get on the shelf and sell (whether that&apos;s in person or virtual).  This episode offers some great insight into where to focus your efforts to create a successful food brand, including an inside tip for what makes an impact in your grocery buyer pitch.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p><br/></p><p><b>The Food Biz Wiz® Website:  </b><a href='https://www.alliball.com/'>https://www.alliball.com/</a></p><p><br/></p><p><b>• • •</b></p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p><b>     LinkedIn:  </b><a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://www.accountfully.com/podcast/episode-2-alli-ball-food-biz-wiz-r</link>
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    <itunes:author>Alli Ball</itunes:author>
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    <pubDate>Tue, 26 Apr 2022 14:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 20:  Alli Ball • Food Biz Wiz®" />
  <psc:chapter start="0:25" title="Alli Ball Intro" />
  <psc:chapter start="1:15" title="Alli&#39;s story as a grocery buyer" />
  <psc:chapter start="3:40" title="How complex P&amp;L Review helped in her current role, and how it was interesting as a manager" />
  <psc:chapter start="4:38" title="A stand out story of a brand Alli remembers" />
  <psc:chapter start="6:09" title="An inside tip from Alli on what brands need to know for their pitches to grocery buyers" />
  <psc:chapter start="7:45" title="Why you need different pitches for different sales channel goals" />
  <psc:chapter start="8:45" title="How and why Alli went from buyer/manager to entrepreneur" />
  <psc:chapter start="10:53" title="The rundown on Food Biz Wiz - what Alli does, who she helps and more" />
  <psc:chapter start="12:36" title="The demographics of brands she helps the most" />
  <psc:chapter start="14:31" title="How the industry has changed since she first started to now" />
  <psc:chapter start="16:26" title="Why focusing helps success in both Alli&#39;s business and from what Accountfully sees in client companies" />
  <psc:chapter start="17:46" title="What brands should expect from a cost perspective getting into a store" />
  <psc:chapter start="19:19" title="The myth surrounding brokers and distributors" />
  <psc:chapter start="20:39" title="The ranges of goals of businesses in Alli&#39;s Retail Ready course" />
  <psc:chapter start="22:07" title="Thoughts on velocity - what it means, how brands can use it, and its terms" />
  <psc:chapter start="24:17" title="The concept of going deep versus wide" />
  <psc:chapter start="24:37" title="All about samples; best practices and what not to do " />
  <psc:chapter start="28:05" title="Samples from an accounting standpoint" />
  <psc:chapter start="28:25" title="Sample pro tip from the buyer&#39;s point of view (they don&#39;t have to be free)" />
  <psc:chapter start="28:58" title="What&#39;s in the works for Retail Ready, Alli, and Food Biz Wiz" />
  <psc:chapter start="29:35" title="Where to find Retail Ready and the Food Biz wiz podcast" />
  <psc:chapter start="32:14" title="Alli&#39;s CPG Do" />
  <psc:chapter start="33:17" title="Alli&#39;s CPG Don&#39;t" />
</psc:chapters>
    <itunes:duration>2095</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, alli ball, food biz wiz, retail ready, grocery buyer, retail consltant, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, </itunes:keywords>
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    <itunes:title>Episode 19:  Jordan Buckner • FoodBevy</itunes:title>
    <title>Episode 19:  Jordan Buckner • FoodBevy</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode nineteen, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Jordan Buckner, founder of...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode nineteen, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Jordan Buckner, founder of <a href='https://www.teasquares.com/'>TeaSquares</a> and <a href='https://foodbevy.com/'>FoodBevy</a>.  Jordan has taken the lessons learned from running his own CPG company and parlayed it into a flourishing hub to align CPG brands with a (literal) bevy of resources and industry decision makers. Everything to help - from startup to scale.  This episode offers some great insight into where to go first, once you&apos;ve decided it&apos;s time to launch a brand in the CPG space.</p><p><br/></p><p>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p><br/></p><p>The FoodBevy Website:  <a href='https://www.foodbevy.com/'>https://www.foodbevy.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode nineteen, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh, sits down with Jordan Buckner, founder of <a href='https://www.teasquares.com/'>TeaSquares</a> and <a href='https://foodbevy.com/'>FoodBevy</a>.  Jordan has taken the lessons learned from running his own CPG company and parlayed it into a flourishing hub to align CPG brands with a (literal) bevy of resources and industry decision makers. Everything to help - from startup to scale.  This episode offers some great insight into where to go first, once you&apos;ve decided it&apos;s time to launch a brand in the CPG space.</p><p><br/></p><p>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p><br/></p><p>The FoodBevy Website:  <a href='https://www.foodbevy.com/'>https://www.foodbevy.com/</a></p><p><br/></p><p>• • •</p><p><br/></p><p><b>MORE RESOURCES</b></p><p><br/></p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><br/></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><br/></p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><br/></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p><br/></p><p>Use the power of your inventory to grow your business -</p><p><br/></p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Jordan Buckner</itunes:author>
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    <pubDate>Tue, 29 Mar 2022 18:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Episode 19:  Jordan Buckner • FoodBevy" />
  <psc:chapter start="0:27" title="Jordan&#39;s Intro " />
  <psc:chapter start="1:44" title="TeaSquares - Jordan&#39;s CPG brand challenges" />
  <psc:chapter start="3:11" title="Jordan&#39;s deduction management challenge" />
  <psc:chapter start="4:16" title="Jordan&#39;s experience with fundraising" />
  <psc:chapter start="5:43" title="Supply chain overview" />
  <psc:chapter start="7:38" title="How TeaSquares challenges led to FoodBevy" />
  <psc:chapter start="8:40" title="When the FoodBevy &quot;lightbulb&quot; went off" />
  <psc:chapter start="9:39" title="The core target demographic/founder of FoodBevy" />
  <psc:chapter start="10:28" title="Jordan&#39;s proudest moment running FoodBevy" />
  <psc:chapter start="11:56" title="Jordan&#39;s thoughts on the biggest improvement opportunity for the CPG industry itself? " />
  <psc:chapter start="13:38" title="Details and data overview from a recent CPG industry survey/report FoodBevy launched" />
  <psc:chapter start="15:05" title="The operations/ inventory management data from the survey " />
  <psc:chapter start="16:37" title="General Sales Channel data from the survey" />
  <psc:chapter start="18:16" title="Where exactly these surveyed CPG brands are selling" />
  <psc:chapter start="21:17" title="What&#39;s next/ goals for FoodBevy" />
  <psc:chapter start="23:04" title="Jordan&#39;s CPG Industry &quot;Do&quot;" />
  <psc:chapter start="24:06" title="Jordan&#39;s CPG Industry &quot;Don&#39;t&quot;" />
  <psc:chapter start="25:26" title="How his &quot;don&#39;t&quot; advice was reflected in investor decision making at TeaSquares" />
  <psc:chapter start="25:55" title="Where to go and take advantage of FoodBevy&#39;s offerings" />
</psc:chapters>
    <itunes:duration>1627</itunes:duration>
    <itunes:keywords>accountfully podcast, brad ebenhoeh, jordan buckner, foodbevy, paleo, tea squares, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, cpg resources,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>19</itunes:episode>
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    <itunes:title>Episode 18:  Steve Luttmann • Tortoise and Volt</itunes:title>
    <title>Episode 18:  Steve Luttmann • Tortoise and Volt</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode eighteen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Managing Director of Tortoi...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode eighteen, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with Managing Director of <a href='https://www.tortoise-and-volt.com/'>Tortoise and Volt Marketing and Ventures</a>,  Steve Luttman.  To say Luttmann is a success in the high end liquor space is a serious understatement.  He shares his experience bringing brands to market for big companies like Unilever and LVHM&apos;s Moët Hennessy, and dives into his passion for developing the boutique craft alcohol selections seen in Tortoise and Volt&apos;s portfolio.  Selections as eclectic as a <a href='https://www.bahnbrecker.com/'>Texas Hefeweizen Whiskey</a>, a <a href='https://www.americanvodka.com/'>Midwest made American Vodka</a>, and a <a href='https://www.herculesmulligancompany.com/'> ready-to-drink Old Fashioned</a> named after a Revolutionary War icon. For anyone interested in his proven process going from concept to branding, to successful launch, this is the episode for you. </p><p><br/></p><p>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a></p><p> </p><p>The Tortoise and Volt Website:  <a href='https://www.tortoise-and-volt.com/'>https://www.tortoise-and-volt.com/</a><br/>American Liquor Company:  <a href='https://www.americanvodka.com/'>https://www.americanvodka.com/</a> <br/>Bahnbrëcker:  <a href='https://www.bahnbrecker.com/'>https://www.bahnbrecker.com/</a> <br/>Hercules Mulligan: <a href=' https://www.herculesmulligancompany.com/'>https://www.herculesmulligancompany.com/</a><br/>Leblon Cachaça:  <a href='https://www.leblon.com/'>https://www.leblon.com/</a></p><p><br/></p><p>• • •</p><p> </p><p>MORE RESOURCES</p><p> </p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources%E2%80%8B'>http://bit.ly/Accountfully_Resources​</a></p><p> </p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p> </p><p>Use the power of your inventory to grow your business -</p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode eighteen, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with Managing Director of <a href='https://www.tortoise-and-volt.com/'>Tortoise and Volt Marketing and Ventures</a>,  Steve Luttman.  To say Luttmann is a success in the high end liquor space is a serious understatement.  He shares his experience bringing brands to market for big companies like Unilever and LVHM&apos;s Moët Hennessy, and dives into his passion for developing the boutique craft alcohol selections seen in Tortoise and Volt&apos;s portfolio.  Selections as eclectic as a <a href='https://www.bahnbrecker.com/'>Texas Hefeweizen Whiskey</a>, a <a href='https://www.americanvodka.com/'>Midwest made American Vodka</a>, and a <a href='https://www.herculesmulligancompany.com/'> ready-to-drink Old Fashioned</a> named after a Revolutionary War icon. For anyone interested in his proven process going from concept to branding, to successful launch, this is the episode for you. </p><p><br/></p><p>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a></p><p> </p><p>The Tortoise and Volt Website:  <a href='https://www.tortoise-and-volt.com/'>https://www.tortoise-and-volt.com/</a><br/>American Liquor Company:  <a href='https://www.americanvodka.com/'>https://www.americanvodka.com/</a> <br/>Bahnbrëcker:  <a href='https://www.bahnbrecker.com/'>https://www.bahnbrecker.com/</a> <br/>Hercules Mulligan: <a href=' https://www.herculesmulligancompany.com/'>https://www.herculesmulligancompany.com/</a><br/>Leblon Cachaça:  <a href='https://www.leblon.com/'>https://www.leblon.com/</a></p><p><br/></p><p>• • •</p><p> </p><p>MORE RESOURCES</p><p> </p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources%E2%80%8B'>http://bit.ly/Accountfully_Resources​</a></p><p> </p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p> </p><p>Use the power of your inventory to grow your business -</p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Steve Luttmann</itunes:author>
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    <pubDate>Tue, 01 Feb 2022 12:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode 18:  Steve Luttmann • Tortoise and Volt" />
  <psc:chapter start="1:03" title="Steve&#39;s Background" />
  <psc:chapter start="3:43" title="Steve&#39;s biggest challenge going from corporate to on his own" />
  <psc:chapter start="4:49" title="Different fundraising methods from 2005ish to now" />
  <psc:chapter start="7:09" title="Dong business in Brazil vs. USA" />
  <psc:chapter start="9:40" title="The background of Tortoise and Volt" />
  <psc:chapter start="11:23" title="How Steve became a partner with Flaviar to launch Hercules Mulligan" />
  <psc:chapter start="13:00" title="The story of American Vodka" />
  <psc:chapter start="13:58" title="Bahnbrecker&#39;s story" />
  <psc:chapter start="15:52" title="How Steve manages the business side of the brands" />
  <psc:chapter start="18:05" title="How Steve manages the various partnerships" />
  <psc:chapter start="19:34" title="Steve&#39;s workflow for modeling across all businesses" />
  <psc:chapter start="21:46" title="Steve&#39;s advice on crowdfunding" />
  <psc:chapter start="26:00" title="Key Metrics Steve looks for" />
  <psc:chapter start="28:36" title="CPG Do" />
  <psc:chapter start="29:01" title="CPG Don&#39;t" />
  <psc:chapter start="31:22" title="Where to find all of Steve&#39;s brands" />
</psc:chapters>
    <itunes:duration>2002</itunes:duration>
    <itunes:keywords>accountfully podcast, brad ebenhoeh, steve luttmann, tortoise and volt, alcohol brands, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, alcohol brands, american liquor company, hercules mulligan, leblon,</itunes:keywords>
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    <itunes:title>Episode Seventeen:  Kyle Maggard • Over Easy</itunes:title>
    <title>Episode Seventeen:  Kyle Maggard • Over Easy</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode seventeen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Founder and CEO of Over Ea...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode seventeen, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with Founder and CEO of <a href='https://www.overeasyfoods.com'>Over Easy</a>, Kyle Maggard.  As a former Army captain, and busy dad, Kyle was on the lookout for a convenient, healthy and tasty breakfast option.  When thick, unappealing protein bars and the classic sugar laden options no longer cut it, Kyle started his own company to solve this problem.  We learn some hands on, valuable pricing and development lessons from his journey as a growing company.  </p><p><br/><br/></p><p>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p> </p><p>The Over Easy Website:  <a href='http://www.overeasyfoods.com'>http://www.overeasyfoods.com</a></p><p><br/></p><p>• • •</p><p> </p><p>MORE RESOURCES</p><p> </p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p> </p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p> </p><p>Use the power of your inventory to grow your business -</p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode seventeen, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with Founder and CEO of <a href='https://www.overeasyfoods.com'>Over Easy</a>, Kyle Maggard.  As a former Army captain, and busy dad, Kyle was on the lookout for a convenient, healthy and tasty breakfast option.  When thick, unappealing protein bars and the classic sugar laden options no longer cut it, Kyle started his own company to solve this problem.  We learn some hands on, valuable pricing and development lessons from his journey as a growing company.  </p><p><br/><br/></p><p>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p> </p><p>The Over Easy Website:  <a href='http://www.overeasyfoods.com'>http://www.overeasyfoods.com</a></p><p><br/></p><p>• • •</p><p> </p><p>MORE RESOURCES</p><p> </p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p> </p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p> </p><p>Use the power of your inventory to grow your business -</p><p>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Kyle Maggard</itunes:author>
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    <pubDate>Tue, 14 Dec 2021 15:00:00 -0500</pubDate>
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  <psc:chapter start="0:00" title="Episode Seventeen:  Kyle Maggard • Over Easy" />
  <psc:chapter start="0:49" title="Overview of Over Easy and Kyle&#39;s role" />
  <psc:chapter start="3:19" title="How Kyle grew the team and why" />
  <psc:chapter start="6:22" title="Overview of each sales channel and KPIs" />
  <psc:chapter start="9:28" title="Detailed overview of Over Easy&#39;s pricing strategy - lessons learned and current changes being implemented" />
  <psc:chapter start="12:54" title="How Kyle manages inventory planning" />
  <psc:chapter start="17:20" title="Over Easy&#39;d next phase and how they are planning for it with cash, etc." />
  <psc:chapter start="19:49" title="How inventory management systems have helped Over Easy" />
  <psc:chapter start="21:30" title="Brad&#39;s take on the key to any inventory business&#39;s success - inventory efficiency and ROI" />
  <psc:chapter start="22:51" title="Kyle on how sales channels are like equations and how he assesses each, individually against the entire brand&#39;s success" />
  <psc:chapter start="27:09" title="Kyle&#39;s CPG &quot;Do&quot;" />
  <psc:chapter start="31:12" title="Kyle&#39;s CPG &quot;Don&#39;t&quot;" />
  <psc:chapter start="32:24" title="Over Easy products and which are Kyle&#39;s favorites, and why" />
</psc:chapters>
    <itunes:duration>2061</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, kyle maggard, over easy, paleo, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>17</itunes:episode>
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    <itunes:title>Episode Sixteen:  David Crooch • Ritual Beverage</itunes:title>
    <title>Episode Sixteen:  David Crooch • Ritual Beverage</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode sixteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of Ritual B...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode sixteen, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of <a href='https://www.ritualbeveragecompany.com'>Ritual Beverage Company</a>, David Crooch.  He tells us why (and how) he and his cofounder - two cocktail enthusiasts - decided to launch a non-alcoholic beverage company; from initial conversation, to award winning non-alcoholic Tequila.  On the CPG business side, we take a journey through his detailed sales channel strategy and learn how he manages and plans for the margins of each. This is a robust episode full of inventory management and small business development knowledge-sharing that you don’t want to miss.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p><b> </b></p><p><b>The Ritual Beverage Website:  </b><a href='http://www.ritualzeroproof.com'>http://www.ritualzeroproof.com</a></p><p><br/></p><p>• • •</p><p><b> </b></p><p><b>MORE RESOURCES</b></p><p><b> </b></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><b> </b></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><b>     LinkedIn: </b><a href=' http://bit.ly/Accountfully_Alliance_LI​'> http://bit.ly/Accountfully_Alliance_LI​</a></p><p><b> </b></p><p>Use the power of your inventory to grow your business -</p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode sixteen, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of <a href='https://www.ritualbeveragecompany.com'>Ritual Beverage Company</a>, David Crooch.  He tells us why (and how) he and his cofounder - two cocktail enthusiasts - decided to launch a non-alcoholic beverage company; from initial conversation, to award winning non-alcoholic Tequila.  On the CPG business side, we take a journey through his detailed sales channel strategy and learn how he manages and plans for the margins of each. This is a robust episode full of inventory management and small business development knowledge-sharing that you don’t want to miss.</p><p><br/></p><p><b>SHOW NOTES and VIDEO RECORDING:  </b><a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a></p><p><b> </b></p><p><b>The Ritual Beverage Website:  </b><a href='http://www.ritualzeroproof.com'>http://www.ritualzeroproof.com</a></p><p><br/></p><p>• • •</p><p><b> </b></p><p><b>MORE RESOURCES</b></p><p><b> </b></p><p><b>More CPG Resources:  </b><a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p><b> </b></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p><b>     Facebook: </b><a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p><b>     LinkedIn: </b><a href=' http://bit.ly/Accountfully_Alliance_LI​'> http://bit.ly/Accountfully_Alliance_LI​</a></p><p><b> </b></p><p>Use the power of your inventory to grow your business -</p><p><b>Download The Inventory Handbook:  </b><a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://www.accountfully.com/podcast/episode-sixteen-david-crooch-ritual-beverage</link>
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    <itunes:author>David Crooch</itunes:author>
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    <pubDate>Tue, 16 Nov 2021 12:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Sixteen:  David Crooch • Ritual Beverage" />
  <psc:chapter start="0:48" title="Ritual Beverage Intro and Story" />
  <psc:chapter start="2:42" title="The top selling product(s) and the award winner" />
  <psc:chapter start="4:12" title="What David focuses on as CEO" />
  <psc:chapter start="5:37" title="The importance of a positive first impression in a new product space" />
  <psc:chapter start="6:18" title="Ritual&#39;s sales channel plans" />
  <psc:chapter start="8:34" title="Favorite sales channels and how David assess the success of each" />
  <psc:chapter start="11:25" title="Margin analysis by sales channel" />
  <psc:chapter start="13:09" title="Retail/ Natural foods sales overview and thoughts" />
  <psc:chapter start="14:10" title="Lessons learned surrounding freight costs and shipping across sales channels" />
  <psc:chapter start="15:51" title="How Ritual is managing their sales channels and inventory systems/processes" />
  <psc:chapter start="18:24" title="Details on how Ritual manages their production forecast and model" />
  <psc:chapter start="20:45" title="How Ritual factors in cash flow across the model and forecasts" />
  <psc:chapter start="21:21" title="How recent supply chain challenges have played into Ritual and ways they have addressed it" />
  <psc:chapter start="23:21" title="David&#39;s CPG biz wins to get some supplier breaks" />
  <psc:chapter start="24:55" title="KPIs that David reviews, and how often" />
  <psc:chapter start="27:08" title="Whats next for Ritual Beverage" />
  <psc:chapter start="28:33" title="David&#39;s CPG &quot;do&quot;" />
  <psc:chapter start="29:28" title="David&#39;s CPG &quot;don&#39;t&quot;" />
  <psc:chapter start="30:53" title="Ritual Beverage Recipes" />
</psc:chapters>
    <itunes:duration>1898</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, david crooch, ritual beverage, paleo, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, non alcoholic beverage, </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>16</itunes:episode>
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  <item>
    <itunes:title>Episode Fifteen:  Elizabeth Edwards • H Venture Partners</itunes:title>
    <title>Episode Fifteen:  Elizabeth Edwards • H Venture Partners</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.   • • •   In episode fifteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and Managing Partne...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode fifteen, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder and Managing Partner of<a href='http://www.h.ventures'> H Venture Partners</a>, Elizabeth Edwards. She gives us a view into the world of investing in, and growing science-based consumer brands.  She takes us through the journey of what an investor looks for in the future success of a CPG brand and how to get the most out of the relationship.  Don&apos;t miss this in depth discussion and advice session from a keen investor focused specifically in the CPG space.  </p><p><br/></p><p>SHOW NOTES and VIDEO RECORDING: <a href=' http://www.accountfully.com/podcast​​'> http://www.accountfully.com/podcast​​</a></p><p> </p><p>The H Venture Partners Website:  <a href='http://www.h.ventures '>http://www.h.ventures </a></p><p><br/></p><p>• • •</p><p> </p><p><b>MORE RESOURCES</b></p><p> </p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p>Download The Investor&apos;s Guide to Outsourced Accounting:  <a href='http://pages.accountfully.com/investment-firm-guide'>http://pages.accountfully.com/investment-firm-guide </a></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p> </p><p>Use the power of your inventory to grow your business -</p><p>Download The Inventory Handbook: <a href='http://bit.ly/TheInventoryHandbook'> http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p><br/></p><p>• • •</p><p><br/></p><p>In episode fifteen, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder and Managing Partner of<a href='http://www.h.ventures'> H Venture Partners</a>, Elizabeth Edwards. She gives us a view into the world of investing in, and growing science-based consumer brands.  She takes us through the journey of what an investor looks for in the future success of a CPG brand and how to get the most out of the relationship.  Don&apos;t miss this in depth discussion and advice session from a keen investor focused specifically in the CPG space.  </p><p><br/></p><p>SHOW NOTES and VIDEO RECORDING: <a href=' http://www.accountfully.com/podcast​​'> http://www.accountfully.com/podcast​​</a></p><p> </p><p>The H Venture Partners Website:  <a href='http://www.h.ventures '>http://www.h.ventures </a></p><p><br/></p><p>• • •</p><p> </p><p><b>MORE RESOURCES</b></p><p> </p><p>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a></p><p>Download The Investor&apos;s Guide to Outsourced Accounting:  <a href='http://pages.accountfully.com/investment-firm-guide'>http://pages.accountfully.com/investment-firm-guide </a></p><p>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:</p><p>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a></p><p>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a></p><p> </p><p>Use the power of your inventory to grow your business -</p><p>Download The Inventory Handbook: <a href='http://bit.ly/TheInventoryHandbook'> http://bit.ly/TheInventoryHandbook​</a></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://www.accountfully.com/podcast/episode-fifteen-elizabeth-edwards-h-venture-partners</link>
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    <itunes:author>Elizabeth Edwards</itunes:author>
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    <pubDate>Tue, 19 Oct 2021 14:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Fifteen:  Elizabeth Edwards • H Venture Partners" />
  <psc:chapter start="0:49" title="Elizabeth Edwards bio and background on H Ventures" />
  <psc:chapter start="1:39" title="When Elizabeth decides to focus on consumer and her first big win - Peloton" />
  <psc:chapter start="2:18" title="Why she focuses on consumer" />
  <psc:chapter start="3:44" title="Why Ohio is the Silicon Valley of the Midwest" />
  <psc:chapter start="4:20" title="What &quot;H&quot; Ventures means" />
  <psc:chapter start="5:21" title="The type of brands Elizabeth seeks out - top line rev, length in business, etc." />
  <psc:chapter start="7:09" title="How H Ventures supports the brands they invest in - an example scenario" />
  <psc:chapter start="10:23" title="Elizabeth&#39;s take on sales channel strategy and what she likes to see in brands" />
  <psc:chapter start="15:47" title="Why Elizabeth can&#39;t nail down a favorite sales channel" />
  <psc:chapter start="17:41" title="A walkthrough of the H Ventures investing process with a new brand" />
  <psc:chapter start="19:13" title="The three litmus tests for potential investments" />
  <psc:chapter start="21:47" title="Profit margin goals for companies seeking investment from H Ventures" />
  <psc:chapter start="22:48" title="How to maintain a good relationship with an investor and where knowing the difference between accounting and finance play a role in this" />
  <psc:chapter start="24:32" title="Why having a solid CFO or VP of finance - whether in house or outsourced is key from the investor&#39;s perspective" />
  <psc:chapter start="27:15" title="Brad&#39;s take on unit economics and the accounting vs finance aspect of the business" />
  <psc:chapter start="28:12" title="Elizabeth&#39;s take on cash/cash flow, and capital efficiency" />
  <psc:chapter start="31:43" title="Supply chain and inventory management, and more thoughts on how CPG brands struggle now more than ever - and how to help combat it" />
  <psc:chapter start="34:25" title="Brad&#39;s take on supply chain challenges and a few solutions" />
  <psc:chapter start="35:11" title="Why knowing your numbers is so important" />
  <psc:chapter start="36:17" title="Elizabeth&#39;s CPG &quot;do&quot; for companies seeking to set themselves up well for investment and launch success" />
  <psc:chapter start="37:47" title="Elizabeth&#39;s CPG business &quot;don&#39;t&quot;" />
  <psc:chapter start="39:54" title="Where to go for more info on H Ventures, and explore their resources" />
</psc:chapters>
    <itunes:duration>2464</itunes:duration>
    <itunes:keywords>accountfully podcast, brad ebenhoeh, elizabeth edwards, h venture partners, venture capital, cpg investor, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>15</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Fourteen:  Marc Levit • ForecastEasy (2nd Appearance)</itunes:title>
    <title>Episode Fourteen:  Marc Levit • ForecastEasy (2nd Appearance)</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.  • • •  In episode fourteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder of ForecastEasy, Mar...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode fourteen, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder of ForecastEasy, Marc Levit for a second discussion. We round out two in-depth interviews with a look into equity crowdfunding.  Equity crowdfunding is a fairly new concept, but brings its own set of challenges inline with the benefits.  Marc offers a look into how it all works, which types of brands benefit, and the three areas to focus on for your best chance at success.<br/><br/>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a><br/> <br/>The ForecastEasy Website:  <a href='http://www.forecasteasy.com'>http://www.forecasteasy.com</a><br/> <br/>• • •<br/> <br/>MORE RESOURCES<br/> <br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a><br/> <br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a><br/> <br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.<br/><br/>• • •<br/><br/>In episode fourteen, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder of ForecastEasy, Marc Levit for a second discussion. We round out two in-depth interviews with a look into equity crowdfunding.  Equity crowdfunding is a fairly new concept, but brings its own set of challenges inline with the benefits.  Marc offers a look into how it all works, which types of brands benefit, and the three areas to focus on for your best chance at success.<br/><br/>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a><br/> <br/>The ForecastEasy Website:  <a href='http://www.forecasteasy.com'>http://www.forecasteasy.com</a><br/> <br/>• • •<br/> <br/>MORE RESOURCES<br/> <br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources​'>http://bit.ly/Accountfully_Resources​</a><br/> <br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a><br/> <br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/9187900-episode-fourteen-marc-levit-forecasteasy-2nd-appearance.mp3" length="26024281" type="audio/mpeg" />
    <link>http://www.accountfully.com/podcast/episode-fourteen-marc-levit-forecasteasy-second-appearance</link>
    <itunes:image href="https://storage.buzzsprout.com/63t2z4rnsj9l5brtv984aeubh0u1?.jpg" />
    <itunes:author>Marc Levit</itunes:author>
    <guid isPermaLink="false">Buzzsprout-9187900</guid>
    <pubDate>Tue, 28 Sep 2021 14:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1748526/9187900/transcript" type="text/html" />
    <podcast:chapters url="https://www.buzzsprout.com/1748526/9187900/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Fourteen:  Marc Levit • ForecastEasy (2nd Appearance)" />
  <psc:chapter start="0:54" title="Marc&#39;s background" />
  <psc:chapter start="1:55" title="What is Equity crowdfunding?" />
  <psc:chapter start="3:00" title="Investomers" />
  <psc:chapter start="3:11" title="Why equity crowdfunding is so much more popular" />
  <psc:chapter start="5:18" title="What is Regulation CF" />
  <psc:chapter start="5:51" title="Why crowdfunding versus classic fundraising methods?" />
  <psc:chapter start="7:30" title="Time considerations to take into account" />
  <psc:chapter start="8:23" title="Talk through terms of the funding options" />
  <psc:chapter start="10:45" title="The crowdfunding community - how it can help your cause/ how to use it to your advantage" />
  <psc:chapter start="12:07" title="Legal considerations:  entity type, audit requirements, annual reporting, etc" />
  <psc:chapter start="13:26" title="What to understand from the accountant&#39;s perspective for audit prep" />
  <psc:chapter start="14:48" title="Marc&#39;s take on the future of crowdfunding" />
  <psc:chapter start="17:16" title="Key websites/apps to utilize" />
  <psc:chapter start="19:02" title="How to leverage your audience to your advantage:  email list, social following, etc." />
  <psc:chapter start="19:58" title="How much can be raised/ what are the increments?" />
  <psc:chapter start="20:50" title="What if you don&#39;t raise your goal amount?  Can you still access the existing cash, and when?" />
  <psc:chapter start="21:41" title="What typical dollar amounts is each investomer putting in?" />
  <psc:chapter start="22:17" title="Do you need to add in gifts?  How extreme should you go with your campaign?" />
  <psc:chapter start="23:19" title="What a typical raise process looks like" />
  <psc:chapter start="24:40" title="When can I start using the cash I raised?" />
  <psc:chapter start="25:47" title="What does the process typically cost?" />
  <psc:chapter start="27:05" title="What is the typical rate/ fee structure?" />
  <psc:chapter start="28:36" title="Marc&#39;s take on the longevity of the industry" />
  <psc:chapter start="30:48" title="Which industry it is best geared toward" />
  <psc:chapter start="31:09" title="Three things to master for a chance at success" />
  <psc:chapter start="35:31" title="How you can reach Marc" />
</psc:chapters>
    <itunes:duration>2165</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, marc levit, forecasteasy, forecasting, crowdfunding, crowdsourced financing, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>14</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Thirteen:  Marc Levit • ForecastEasy</itunes:title>
    <title>Episode Thirteen:  Marc Levit • ForecastEasy</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone. • • •  In episode thirteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder of ForecastEasy, Marc...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p>• • •</p><p><br/>In <a href='https://bit.ly/The_Month_End_Ep13.1'>episode thirteen</a>, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder of <a href='http://www.forecasteasy.com'>ForecastEasy</a>, Marc Levit. Our first of two in depth interviews with Marc focuses on defining forecasting and why it is essential for a business to incorporate into their practices from day one.  As the name implies, ForecastEasy is a tool designed specifically to make forecasting easy for consumer brands.  Marc not only gives us great actionable financial advice, he provides us insight into real brand examples of wins and successes.  This is a must watch for CPG brands aiming to develop a profitable, long term product.<br/><br/>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a><br/><br/>The ForecastEasy Website: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://www.jargoods.com%E2%80%8B%E2%80%8B'> </a><a href='http://www.forecasteasy.com'>http://www.forecasteasy.com<br/></a><br/>• • •<br/><br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://bit.ly/Accountfully_Resources%E2%80%8B'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p>• • •</p><p><br/>In <a href='https://bit.ly/The_Month_End_Ep13.1'>episode thirteen</a>, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Founder of <a href='http://www.forecasteasy.com'>ForecastEasy</a>, Marc Levit. Our first of two in depth interviews with Marc focuses on defining forecasting and why it is essential for a business to incorporate into their practices from day one.  As the name implies, ForecastEasy is a tool designed specifically to make forecasting easy for consumer brands.  Marc not only gives us great actionable financial advice, he provides us insight into real brand examples of wins and successes.  This is a must watch for CPG brands aiming to develop a profitable, long term product.<br/><br/>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a><br/><br/>The ForecastEasy Website: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://www.jargoods.com%E2%80%8B%E2%80%8B'> </a><a href='http://www.forecasteasy.com'>http://www.forecasteasy.com<br/></a><br/>• • •<br/><br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://bit.ly/Accountfully_Resources%E2%80%8B'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/9038859-episode-thirteen-marc-levit-forecasteasy.mp3" length="23915510" type="audio/mpeg" />
    <link>https://www.accountfully.com/podcast/episode-thirteen-marc-levit-forecasteasy</link>
    <itunes:image href="https://storage.buzzsprout.com/ollx9kuqu6uryh83isf3d7jg0jwb?.jpg" />
    <itunes:author>Marc Levit</itunes:author>
    <guid isPermaLink="false">Buzzsprout-9038859</guid>
    <pubDate>Tue, 24 Aug 2021 12:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1748526/9038859/transcript" type="text/html" />
    <podcast:chapters url="https://www.buzzsprout.com/1748526/9038859/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Thirteen:  Marc Levit • ForecastEasy" />
  <psc:chapter start="1:19" title="Marc Levit&#39;s background and ForecastEasy " />
  <psc:chapter start="2:07" title="ForecastEasy intro" />
  <psc:chapter start="3:11" title="What is a forecast?" />
  <psc:chapter start="3:55" title="The difference between forecast/budget/model" />
  <psc:chapter start="5:57" title="What financial data are you forecasting?  What are you prioritizing?" />
  <psc:chapter start="6:40" title="The most strategic statement:  the income statement" />
  <psc:chapter start="7:43" title="At what point/stage of business should you forecast" />
  <psc:chapter start="9:20" title="How far out should you forecast?" />
  <psc:chapter start="10:08" title="What specific things are investors looking at in a forecast?" />
  <psc:chapter start="11:56" title="How often should the forecast be reviewed?" />
  <psc:chapter start="13:06" title="Building out a forecast:  key inputs and drivers" />
  <psc:chapter start="15:23" title="The sweet spot for channels and SKUs in your forecast" />
  <psc:chapter start="17:21" title="Recap of the items you want to see in your forecast" />
  <psc:chapter start="17:43" title="The key metrics to be looking at once you&#39;ve organized the data" />
  <psc:chapter start="18:38" title="Why focusing on this is is key insight into your brand&#39;s health" />
  <psc:chapter start="19:29" title="Deep dive into target gross margins" />
  <psc:chapter start="21:19" title="This good is built for online channel gross profit margin success" />
  <psc:chapter start="21:28" title="This good is not great for online channel gross profit success" />
  <psc:chapter start="22:21" title="Key driver recap" />
  <psc:chapter start="23:13" title="The whole point of forecasting" />
  <psc:chapter start="24:49" title="Are there specific valuation tactics based upon gross margin calculation?" />
  <psc:chapter start="25:48" title="The two things that determine high and low end of valuation metrics" />
  <psc:chapter start="27:17" title="Key terms recap" />
  <psc:chapter start="27:57" title="Founder do&#39;s and don&#39;ts" />
  <psc:chapter start="30:35" title="forecasting resources" />
</psc:chapters>
    <itunes:duration>1990</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, marc levit, forecasteasy, financial tools, forecasting, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>13</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Twelve:  Aaron Gatti • Brami</itunes:title>
    <title>Episode Twelve:  Aaron Gatti • Brami</title>
    <itunes:summary><![CDATA[The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone. • • •  In episode twelve, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of Brami, Aa...]]></itunes:summary>
    <description><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p>• • •</p><p><br/>In <a href='https://bit.ly/The_Month_End_Ep12'>episode twelve</a>, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of <a href='http://www.bramisnacks.com'>Brami</a>, Aaron Gatti. He shares the journey to finding the unique protein packed snack at the forefront of his company&apos;s products; the Lupini Bean.  Not only are we exploring a great new food to add to the snack cupboard, we are diving into how Aaron manages a complex process of sourcing his inventory from Italy.  From the Italian COVID shut down, to how Brami factors in the costs of duties and an ever-changing currency conversion into their costs, Gatti shares his wisdom.  This is the episode to learn how to <em>not</em> let mismanagement of an overseas supply break your business.<br/><br/>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a><br/><br/>The Brami  Website: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://www.jargoods.com%E2%80%8B%E2%80%8B'> http://www.bramisnacks.com​​</a><br/><br/>• • •<br/><br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://bit.ly/Accountfully_Resources%E2%80%8B'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.</p><p>• • •</p><p><br/>In <a href='https://bit.ly/The_Month_End_Ep12'>episode twelve</a>, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of <a href='http://www.bramisnacks.com'>Brami</a>, Aaron Gatti. He shares the journey to finding the unique protein packed snack at the forefront of his company&apos;s products; the Lupini Bean.  Not only are we exploring a great new food to add to the snack cupboard, we are diving into how Aaron manages a complex process of sourcing his inventory from Italy.  From the Italian COVID shut down, to how Brami factors in the costs of duties and an ever-changing currency conversion into their costs, Gatti shares his wisdom.  This is the episode to learn how to <em>not</em> let mismanagement of an overseas supply break your business.<br/><br/>SHOW NOTES and VIDEO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a><br/><br/>The Brami  Website: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://www.jargoods.com%E2%80%8B%E2%80%8B'> http://www.bramisnacks.com​​</a><br/><br/>• • •<br/><br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://bit.ly/Accountfully_Resources%E2%80%8B'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Aaron Gatti</itunes:author>
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    <pubDate>Tue, 27 Jul 2021 15:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Twelve:  Aaron Gatti • Brami" />
  <psc:chapter start="0:42" title="Brami introduction and Lupini Bean overview" />
  <psc:chapter start="2:18" title="How Gatti discovered the Lupini Bean" />
  <psc:chapter start="4:05" title="How Brami educates the consumer on the product" />
  <psc:chapter start="5:11" title="Sales Channel Overview" />
  <psc:chapter start="6:11" title="Why Brami went retail and the background behind being omni channl" />
  <psc:chapter start="8:03" title="How Brami reports on each sales channel" />
  <psc:chapter start="9:49" title="The &quot;favorite&quot; sales channel" />
  <psc:chapter start="12:46" title="The supply chain overview" />
  <psc:chapter start="16:37" title="How Brami tackles foreign exchange rates in their landed cost calculations" />
  <psc:chapter start="19:30" title="The foreign exchange service providers/ systems Aaron is using" />
  <psc:chapter start="21:04" title="How Aaron manages the challenges and costs of freight, duties, and import taxes" />
  <psc:chapter start="27:11" title="Recap of the added challenges managing a foreign supply chain" />
  <psc:chapter start="28:12" title="The new program Brami needs to be compliant with and how it adds more work vs. sourcing domestically" />
  <psc:chapter start="30:25" title="Why you need to close the lead time/cash gap in supply chain management" />
  <psc:chapter start="30:59" title="How COVID hitting Italy affected Brami, and how they managed it" />
  <psc:chapter start="36:09" title="How having access to data helps in the response to a large disruption" />
  <psc:chapter start="36:23" title="The area where Brami took a hit during the COVID challenge" />
  <psc:chapter start="37:19" title="The summary of Brami&#39;s approach that led to their management decision" />
  <psc:chapter start="38:10" title="Aaron&#39;s CPG &quot;Do&quot;" />
  <psc:chapter start="40:33" title="Aaron&#39;s CPG &quot;Don&#39;t&quot;" />
  <psc:chapter start="43:00" title="Where to find Brami" />
</psc:chapters>
    <itunes:duration>2732</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, aaron gatti, Brami snacks, paleo, plant protein, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, brami, lupini beans,</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>12</itunes:episode>
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  <item>
    <itunes:title>Episode Eleven:  Sonny McCracken • Après</itunes:title>
    <title>Episode Eleven:  Sonny McCracken • Après</title>
    <itunes:summary><![CDATA[Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat.  The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world.  Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.  • • •  In episode eleven, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Found...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat.  The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world.  Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.<br/><br/>• • •<br/><br/>In <a href='https://bit.ly/The_Month_End_Ep11'>episode eleven</a>, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of <a href='http://www.drinkapres.com'>Après, </a>Sonny McCracken. He opens up about the mission to develop a healthy, simple, plant based protein drink to satiate between workout and next meal.  Inspired by his wife and blindly leaping from corporate employee to entrepreneur, Sonny shares the complexities of achieving their goal.  In the process, the Après team has inspired a new community, all focused on the goal of making the world a happier and healthier place, one junk free drink at a time.<br/><br/>SHOW NOTES and AUDIO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a><br/><br/>The Après  Website: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://www.jargoods.com%E2%80%8B%E2%80%8B'> http://www.drinkapres.com​​</a><br/><br/>• • •<br/><br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://bit.ly/Accountfully_Resources%E2%80%8B'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat.  The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world.  Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.<br/><br/>• • •<br/><br/>In <a href='https://bit.ly/The_Month_End_Ep11'>episode eleven</a>, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of <a href='http://www.drinkapres.com'>Après, </a>Sonny McCracken. He opens up about the mission to develop a healthy, simple, plant based protein drink to satiate between workout and next meal.  Inspired by his wife and blindly leaping from corporate employee to entrepreneur, Sonny shares the complexities of achieving their goal.  In the process, the Après team has inspired a new community, all focused on the goal of making the world a happier and healthier place, one junk free drink at a time.<br/><br/>SHOW NOTES and AUDIO RECORDING:  <a href='http://www.accountfully.com/podcast%E2%80%8B%E2%80%8B'>http://www.accountfully.com/podcast​​</a><br/><br/>The Après  Website: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://www.jargoods.com%E2%80%8B%E2%80%8B'> http://www.drinkapres.com​​</a><br/><br/>• • •<br/><br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href='https://www.buzzsprout.com/1748526/episodes/%20http://bit.ly/Accountfully_Resources%E2%80%8B'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB%E2%80%8B'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI%E2%80%8B'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook%E2%80%8B'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:image href="https://storage.buzzsprout.com/a112upqesat7vjnpslh8kiirq3sw?.jpg" />
    <itunes:author>Sonny McCracken</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8594546</guid>
    <pubDate>Wed, 02 Jun 2021 14:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Eleven:  Sonny McCracken • Après" />
  <psc:chapter start="0:59" title="Apres Overview" />
  <psc:chapter start="1:39" title="The concept behind the product" />
  <psc:chapter start="1:51" title="The main Apres product that was launched" />
  <psc:chapter start="2:07" title="The products current uses by the consumer" />
  <psc:chapter start="2:26" title="The strategy behind why and how Apres launched" />
  <psc:chapter start="5:07" title="The multiple subsets of one protein drink market " />
  <psc:chapter start="5:30" title="Sonny&#39;s current role at Apres, and his take on its evolution" />
  <psc:chapter start="7:45" title="Why Sonny is a huge fan of bootstrapping" />
  <psc:chapter start="8:17" title="How investor conversations early on were very helpful, and how they stand currently" />
  <psc:chapter start="9:28" title="Sales Channel Overview and the evolution of Apres sales projections" />
  <psc:chapter start="11:10" title="Sonny&#39;s approach on how he built the business, and advice for those starting " />
  <psc:chapter start="12:02" title="What Sonny has learned from customers through digital sales analytics that help assess trying additional channels" />
  <psc:chapter start="13:14" title="Sonny&#39;s take business modeling and how he uses it for Apres" />
  <psc:chapter start="15:03" title="Brad&#39;s advice on business/financial modeling" />
  <psc:chapter start="16:08" title="Sonny&#39;s modeling advice, their current layout, and advice for the less financially inclined business owner" />
  <psc:chapter start="16:57" title="Current sales channels, Sonny&#39;s view and assessment of each" />
  <psc:chapter start="20:29" title="How Sonny uses his modeling to manage inventory" />
  <psc:chapter start="24:40" title="Brad&#39;s breakdown of how each sales channel is its own model within the overall business model" />
  <psc:chapter start="25:57" title="How Sonny factors in/manages cash flow to the inventory management and overall business model" />
  <psc:chapter start="28:50" title="How to leverage a partner for &quot;debt financing&quot;/ funding inventory versus giving away equity for investments" />
  <psc:chapter start="30:06" title="The biggest deterrent for sales/ customers when it comes to inventory management" />
  <psc:chapter start="31:06" title="Sonny&#39;s CPG Do and Don&#39;t" />
  <psc:chapter start="33:56" title="Where to find Apres " />
</psc:chapters>
    <itunes:duration>2186</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, sonny mccracken, apres, drink apres, protein shake, healthy protein shake, paleo, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods,</itunes:keywords>
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    <itunes:episode>11</itunes:episode>
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  <item>
    <itunes:title>Episode Ten:  Melissa Vitelli • Jar Goods</itunes:title>
    <title>Episode Ten:  Melissa Vitelli • Jar Goods</title>
    <itunes:summary><![CDATA[Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat.  The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world.  Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.  • • •  In episode ten, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Founder ...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat.  The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world.  Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.<br/><br/>• • •<br/><br/>In episode ten, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of <a href='http://www.jargoods.com'>Jar Goods</a>, Melissa Vitelli. Melissa gives us a no-BS look into the challenges of an inventory based start up and how she and her partner have tackled them.  This woman owned and run purveyor of quality sauces started based on a few things; to bring an exciting, fresh sauce option to the (stale) market, and to have a quickly prepared food that wasn&apos;t low quality (easier, faster, happier being the key words).  Learn how Jar Goods differentiated themselves from the big dogs in the sauce category and ways being part of the Chobani incubator program helped them in - as Melissa puts it - unmeasurable ways.<br/><br/>You can also read more inside insight on how Accountfully helped the company in our Jar Goods case study:  <a href='https://www.accountfully.com/case-studies/jargoods'>https://www.accountfully.com/case-studies/jargoods</a><br/><br/>SHOW NOTES and AUDIO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a><br/><br/>The Jar Goods Website: <a href=' http://www.jargoods.com​​'> http://www.jargoods.com​​</a><br/>Jar Goods Case Study:  <a href='https://www.accountfully.com/case-studies/jargoods'>https://www.accountfully.com/case-studies/jargoods</a><br/><br/>• • •<br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href=' http://bit.ly/Accountfully_Resources​'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat.  The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world.  Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.<br/><br/>• • •<br/><br/>In episode ten, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of <a href='http://www.jargoods.com'>Jar Goods</a>, Melissa Vitelli. Melissa gives us a no-BS look into the challenges of an inventory based start up and how she and her partner have tackled them.  This woman owned and run purveyor of quality sauces started based on a few things; to bring an exciting, fresh sauce option to the (stale) market, and to have a quickly prepared food that wasn&apos;t low quality (easier, faster, happier being the key words).  Learn how Jar Goods differentiated themselves from the big dogs in the sauce category and ways being part of the Chobani incubator program helped them in - as Melissa puts it - unmeasurable ways.<br/><br/>You can also read more inside insight on how Accountfully helped the company in our Jar Goods case study:  <a href='https://www.accountfully.com/case-studies/jargoods'>https://www.accountfully.com/case-studies/jargoods</a><br/><br/>SHOW NOTES and AUDIO RECORDING:  <a href='http://www.accountfully.com/podcast​​'>http://www.accountfully.com/podcast​​</a><br/><br/>The Jar Goods Website: <a href=' http://www.jargoods.com​​'> http://www.jargoods.com​​</a><br/>Jar Goods Case Study:  <a href='https://www.accountfully.com/case-studies/jargoods'>https://www.accountfully.com/case-studies/jargoods</a><br/><br/>• • •<br/>MORE RESOURCES<br/><br/>More CPG Resources: <a href=' http://bit.ly/Accountfully_Resources​'> http://bit.ly/Accountfully_Resources​</a><br/><br/>Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:<br/>     Facebook: <a href='http://bit.ly/Accountfully_Alliance_FB​'>http://bit.ly/Accountfully_Alliance_FB​</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI​'>http://bit.ly/Accountfully_Alliance_LI​</a><br/><br/>Use the power of your inventory to grow your business -<br/>Download The Inventory Handbook:  <a href='http://bit.ly/TheInventoryHandbook​'>http://bit.ly/TheInventoryHandbook​</a></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Brad Ebenhoeh</itunes:author>
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    <pubDate>Tue, 04 May 2021 16:00:00 -0400</pubDate>
    <podcast:chapters url="https://www.buzzsprout.com/1748526/8459872/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Ten:  Melissa Vitelli • Jar Goods" />
  <psc:chapter start="0:46" title="Jar Goods overview" />
  <psc:chapter start="1:53" title="How the business started" />
  <psc:chapter start="2:57" title="Melissa&#39;s role at Jar Goods" />
  <psc:chapter start="3:18" title="How roles are defined in a small biz " />
  <psc:chapter start="3:40" title="Jar Goods sales channel overview" />
  <psc:chapter start="4:09" title="KPIs and metrics Jar Goods monitors" />
  <psc:chapter start="5:50" title="UNFI KeHE Challenges and Melissa&#39;s cautions about big distributors" />
  <psc:chapter start="7:49" title="Strange deductions management finds" />
  <psc:chapter start="8:23" title="How distribution has been democratized" />
  <psc:chapter start="9:08" title="The new goal (and costs) to focus more on direct sales" />
  <psc:chapter start="9:36" title="Melissa&#39;s advice to other CPG brands on dealing with deductions " />
  <psc:chapter start="10:30" title="Melissa&#39;s plan for shifting toward eComm more" />
  <psc:chapter start="12:34" title="Jar Goods supply chain overview" />
  <psc:chapter start="12:57" title="The key number to have before doing in house production " />
  <psc:chapter start="13:36" title="Why Jar Goods is still cash poor" />
  <psc:chapter start="14:45" title="How COVID affected the supply chain" />
  <psc:chapter start="15:37" title="How Jar Goods was able to get a better sense of their consumer&#39;s support" />
  <psc:chapter start="16:27" title="Why their supply chain now is actually healthier" />
  <psc:chapter start="17:30" title="The Jar Goods Inventory Management system overview" />
  <psc:chapter start="18:34" title="Brad&#39;s recommendation to clients regarding inventory systems" />
  <psc:chapter start="19:52" title="Why Melissa stresses the importance of the abilities of business leader&#39;s strengths in managing the company" />
  <psc:chapter start="20:55" title="What Melissa learned being part of the Chobani Incubator" />
  <psc:chapter start="24:15" title="How Jar Goods competes against the massive sauce category" />
  <psc:chapter start="26:19" title="What you need to do to stand out as a brand" />
  <psc:chapter start="28:02" title="Melissa&#39;s CPG &quot;Do&quot; and &quot;Don&#39;t&quot;" />
  <psc:chapter start="30:21" title="Where to find Jar Goods" />
  <psc:chapter start="31:07" title="Melissa&#39;s favorite recipes" />
</psc:chapters>
    <itunes:duration>1934</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Nine:  Ibraheem Basir • A Dozen Cousins</itunes:title>
    <title>Episode Nine:  Ibraheem Basir • A Dozen Cousins</title>
    <itunes:summary><![CDATA[In episode nine, Accountfully's Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins' CO-Founder and CEO, Ibraheem Basir.  Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.    He is no stranger to the complex food business, and has worked for large CPG compani...]]></itunes:summary>
    <description><![CDATA[<p>In episode nine, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins&apos; CO-Founder and CEO, Ibraheem Basir.  Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.  <br/><br/>He is no stranger to the complex food business, and has worked for large CPG companies.  These opportunities allowed him to hone his talent for understanding the formal business side, especially recognizing untapped business opportunities. Ready-to-eat beans became the right option because of their ability to combine the elements of &quot;taste, health, and culture&quot;.  It was also an untapped market in the food world.  <br/><br/>Basir takes us on the journey of his growing empire and outlines the strategic, yet methodical thought processes that have allowed him to realize his business goals.<br/> <br/>You can also read more inside insight on our client spotlight, featuring A Dozen Cousins on <b>the Accountfully blog</b>:  <a href='http://blog.accountfully.com/tag/meet-our-clients'>http://blog.accountfully.com/tag/meet-our-clients</a><br/><br/><b>The A Dozen Cousins Website: </b> <a href='https://www.adozencousins.com'>https://www.adozencousins.com</a><br/><b>Accountfully&apos;s Client Spotlight on A Dozen Cousins:</b>  <a href='https://blog.accountfully.com/client-spotlight-a-dozen-cousins'>https://blog.accountfully.com/client-spotlight-a-dozen-cousins</a><br/><br/><b>MORE RESOURCES</b><br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources'>http://bit.ly/Accountfully_Resources</a><br/><br/><b>Join The</b> <b>Accountfully Alliance Group:<br/></b><em>Become part of the in-depth conversation with fellow CPG business owners<br/></em>     Facebook:  <a href='http://bit.ly/Accountfully_Alliance_FB'>http://bit.ly/Accountfully_Alliance_FB</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI'>http://bit.ly/Accountfully_Alliance_LI</a><br/><br/><b>Download The Inventory Handbook:</b>  <a href='http://bit.ly/TheInventoryHandbook'>http://bit.ly/TheInventoryHandbook</a><br/><em>Use the power of your inventory to grow your business</em></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode nine, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins&apos; CO-Founder and CEO, Ibraheem Basir.  Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.  <br/><br/>He is no stranger to the complex food business, and has worked for large CPG companies.  These opportunities allowed him to hone his talent for understanding the formal business side, especially recognizing untapped business opportunities. Ready-to-eat beans became the right option because of their ability to combine the elements of &quot;taste, health, and culture&quot;.  It was also an untapped market in the food world.  <br/><br/>Basir takes us on the journey of his growing empire and outlines the strategic, yet methodical thought processes that have allowed him to realize his business goals.<br/> <br/>You can also read more inside insight on our client spotlight, featuring A Dozen Cousins on <b>the Accountfully blog</b>:  <a href='http://blog.accountfully.com/tag/meet-our-clients'>http://blog.accountfully.com/tag/meet-our-clients</a><br/><br/><b>The A Dozen Cousins Website: </b> <a href='https://www.adozencousins.com'>https://www.adozencousins.com</a><br/><b>Accountfully&apos;s Client Spotlight on A Dozen Cousins:</b>  <a href='https://blog.accountfully.com/client-spotlight-a-dozen-cousins'>https://blog.accountfully.com/client-spotlight-a-dozen-cousins</a><br/><br/><b>MORE RESOURCES</b><br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources'>http://bit.ly/Accountfully_Resources</a><br/><br/><b>Join The</b> <b>Accountfully Alliance Group:<br/></b><em>Become part of the in-depth conversation with fellow CPG business owners<br/></em>     Facebook:  <a href='http://bit.ly/Accountfully_Alliance_FB'>http://bit.ly/Accountfully_Alliance_FB</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI'>http://bit.ly/Accountfully_Alliance_LI</a><br/><br/><b>Download The Inventory Handbook:</b>  <a href='http://bit.ly/TheInventoryHandbook'>http://bit.ly/TheInventoryHandbook</a><br/><em>Use the power of your inventory to grow your business</em></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:image href="https://storage.buzzsprout.com/w91kxyaiwsccfxt3wz7acbsww056?.jpg" />
    <itunes:author>Ibraheem Basir</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8309102</guid>
    <pubDate>Tue, 13 Apr 2021 13:00:00 -0400</pubDate>
    <podcast:chapters url="https://www.buzzsprout.com/1748526/8309102/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Nine:  Ibraheem Basir • A Dozen Cousins" />
  <psc:chapter start="0:50" title="Background on A Dozen Cousins" />
  <psc:chapter start="1:13" title="Where the name &quot;A Dozen Cousins&quot; came from" />
  <psc:chapter start="1:30" title="Where Ibraheem began his career" />
  <psc:chapter start="2:09" title="The idea behind A Dozen Cousins" />
  <psc:chapter start="2:33" title="The two reasons why Ibraheem chose beans" />
  <psc:chapter start="3:45" title="The things Ibraheem has taken from his experience working at the large CPG brands" />
  <psc:chapter start="5:18" title="The diverse areas Ibraheem works with each day" />
  <psc:chapter start="5:42" title="The function Ibraheem enjoys the most" />
  <psc:chapter start="6:33" title="ADC Sales channel overview and the strategic plan to launch in a certain order" />
  <psc:chapter start="8:52" title="Ibraheem&#39;s favorite sales channel" />
  <psc:chapter start="10:21" title="The KPIs and metrics ADC reviews in each channel and their schedule " />
  <psc:chapter start="10:44" title="The core KPI across all channels" />
  <psc:chapter start="11:42" title="How Ibraheem manages the time and focus across the various sales channels" />
  <psc:chapter start="12:46" title="The evolution of the ADC team from contract, to part time, to full time" />
  <psc:chapter start="14:05" title="How COVID changed A Dozen Cousins" />
  <psc:chapter start="16:09" title="How Ibraheem views inventory" />
  <psc:chapter start="17:57" title="The amount of SKUs ADC started with" />
  <psc:chapter start="18:20" title="Future product plans for ADC" />
  <psc:chapter start="19:30" title="Ibraheem&#39;s CPG Do and Don&#39;t list" />
  <psc:chapter start="22:43" title="Where to learn more about A Dozen Cousins" />
</psc:chapters>
    <itunes:duration>1408</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, ibraheem basir, a dozen cousins, ready to eat beans, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Eight:  Vanessa Pham • Omsom</itunes:title>
    <title>Episode Eight:  Vanessa Pham • Omsom</title>
    <itunes:summary><![CDATA[In episode eight, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Omsom's CEO and co-founder, Vanessa Pham.  Omsom is a new Asian food brand that exists to reclaim Asian flavors and creates products that honor and celebrate the communities that they represent. Their product is a starter, which is a pantry shortcut comparable to a simmer sauce or taco seasoning. It helps you create your favorite Asian dishes in under 30 minutes with a handful of fresh ingredients.  Visit the...]]></itunes:summary>
    <description><![CDATA[<p>In episode eight, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Omsom&apos;s CEO and co-founder, Vanessa Pham.  Omsom is a new Asian food brand that exists to reclaim Asian flavors and creates products that honor and celebrate the communities that they represent. Their product is a starter, which is a pantry shortcut comparable to a simmer sauce or taco seasoning. It helps you create your favorite Asian dishes in under 30 minutes with a handful of fresh ingredients.<br/><br/><b>Visit the Omsom Website: </b> <a href='http://www.omsom.com'>http://www.omsom.com</a><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode eight, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Omsom&apos;s CEO and co-founder, Vanessa Pham.  Omsom is a new Asian food brand that exists to reclaim Asian flavors and creates products that honor and celebrate the communities that they represent. Their product is a starter, which is a pantry shortcut comparable to a simmer sauce or taco seasoning. It helps you create your favorite Asian dishes in under 30 minutes with a handful of fresh ingredients.<br/><br/><b>Visit the Omsom Website: </b> <a href='http://www.omsom.com'>http://www.omsom.com</a><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/8309059-episode-eight-vanessa-pham-omsom.mp3" length="20876329" type="audio/mpeg" />
    <link>https://pages.accountfully.com/the-month-end-notes#episode_eight__vanessa_pham_%E2%80%A2_omsom</link>
    <itunes:image href="https://storage.buzzsprout.com/wcbcyiqtyi9n0vq733xyqa1rkctu?.jpg" />
    <itunes:author>Vanessa Pham</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8309059</guid>
    <pubDate>Sat, 10 Apr 2021 15:00:00 -0400</pubDate>
    <itunes:duration>1735</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, vanessa pham, omsom, asian food, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Seven:  George Milton • Yellowbird Foods</itunes:title>
    <title>Episode Seven:  George Milton • Yellowbird Foods</title>
    <itunes:summary><![CDATA[In episode seven, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Yellowbird Foods CEO, George Milton.  Yellowbird Foods is a spicy condiment company based in Austin, Texas.  They started in 2012 when George and his partner Erin made hot sauce in their kitchen, hoping to create a product inline with their clean eating habits.  The two were both originally creatives by trade: George was a musician, and Erin was a graphic designer in the corporate world.  Today...]]></itunes:summary>
    <description><![CDATA[<p>In episode seven, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Yellowbird Foods CEO, George Milton.  Yellowbird Foods is a spicy condiment company based in Austin, Texas.  They started in 2012 when George and his partner Erin made hot sauce in their kitchen, hoping to create a product inline with their clean eating habits.  The two were both originally creatives by trade: George was a musician, and Erin was a graphic designer in the corporate world.  Today, Yellowbird is one of the best-selling hot sauces in natural grocers in the US. <br/><br/>Join us, as George takes us through the ups and downs, and the lessons learned along the way - from Austin musician, to hot sauce mogul.<br/><b><br/>The Yellowbird Website: </b> <a href='https://www.yellowbirdfoods.com'>https://www.yellowbirdfoods.com</a><br/><br/><b>MORE RESOURCES</b><br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources'>http://bit.ly/Accountfully_Resources</a><br/><br/> <b>Join The</b> <b>Accountfully Alliance Group:<br/></b><em>Become part of the in-depth conversation with fellow CPG business owners<br/></em>     Facebook:  <a href='http://bit.ly/Accountfully_Alliance_FB'>http://bit.ly/Accountfully_Alliance_FB</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI'>http://bit.ly/Accountfully_Alliance_LI</a><br/> <br/><b>Download The Inventory Handbook:</b>  <a href='http://bit.ly/TheInventoryHandbook'>http://bit.ly/TheInventoryHandbook</a><br/><em>Use the power of your inventory to grow your business</em></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode seven, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Yellowbird Foods CEO, George Milton.  Yellowbird Foods is a spicy condiment company based in Austin, Texas.  They started in 2012 when George and his partner Erin made hot sauce in their kitchen, hoping to create a product inline with their clean eating habits.  The two were both originally creatives by trade: George was a musician, and Erin was a graphic designer in the corporate world.  Today, Yellowbird is one of the best-selling hot sauces in natural grocers in the US. <br/><br/>Join us, as George takes us through the ups and downs, and the lessons learned along the way - from Austin musician, to hot sauce mogul.<br/><b><br/>The Yellowbird Website: </b> <a href='https://www.yellowbirdfoods.com'>https://www.yellowbirdfoods.com</a><br/><br/><b>MORE RESOURCES</b><br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources'>http://bit.ly/Accountfully_Resources</a><br/><br/> <b>Join The</b> <b>Accountfully Alliance Group:<br/></b><em>Become part of the in-depth conversation with fellow CPG business owners<br/></em>     Facebook:  <a href='http://bit.ly/Accountfully_Alliance_FB'>http://bit.ly/Accountfully_Alliance_FB</a><br/>     LinkedIn:  <a href='http://bit.ly/Accountfully_Alliance_LI'>http://bit.ly/Accountfully_Alliance_LI</a><br/> <br/><b>Download The Inventory Handbook:</b>  <a href='http://bit.ly/TheInventoryHandbook'>http://bit.ly/TheInventoryHandbook</a><br/><em>Use the power of your inventory to grow your business</em></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://pages.accountfully.com/the-month-end-notes#episode_seven__george_milton_%E2%80%A2_yellowbird</link>
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    <itunes:author>George Milton</itunes:author>
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    <pubDate>Sat, 10 Apr 2021 15:00:00 -0400</pubDate>
    <itunes:duration>3032</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, george milton, yellowbird foods, yellowbird hot sauce, paleo, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Episode Six:  Keeley Tillotson • Wild Friends Foods</itunes:title>
    <title>Episode Six:  Keeley Tillotson • Wild Friends Foods</title>
    <itunes:summary><![CDATA[In episode six, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Wild Friends co-founder, Keely Tillotson.  Wild Friends was started by college roommates Keeley Tillotson and Erika Welsh; two hungry athletes wondering if they could make their own nut butters that could live up to the nutritional and taste standards they desired.  Through some hands-on product sales (biking orders around the University of Oregon campus) and helpful feedback from friends, a company was bo...]]></itunes:summary>
    <description><![CDATA[<p>In episode six, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Wild Friends co-founder, Keely Tillotson.  Wild Friends was started by college roommates Keeley Tillotson and Erika Welsh; two hungry athletes wondering if they could make their own nut butters that could live up to the nutritional and taste standards they desired.  Through some hands-on product sales (biking orders around the University of Oregon campus) and helpful feedback from friends, a company was born.  <br/><br/>The goal of Wild Friends is to make food-friendly, which means creating fun and delicious products made with simple, nourishing ingredients.  Keeley goes into detail about their very dynamic ten years in business, with advice and stories creating the Wild Friends empire, from a college student, to food biz mogul.<br/><br/>The Wild Friends Website:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHRBX2NsVUJsWl9nQVZkY0Z2SkdIUWRXT2xLUXxBQ3Jtc0trSjJZbWR5ZjNwZGJXbV9KWldxWEp6cWNiTFhnWDh6aFl1c3R1WEc0aTQtLThJajd2WXBiY0V1dlVNYVpMc1E3OWpCNkFHR1d3RW9jOW54ekhPUTRid2I0cXZWbGE4bU5na1VlMzJmS1FNaWkzcjUtYw&amp;q=https%3A%2F%2Fwildfriendsfoods.com%2F'>https://wildfriendsfoods.com/</a>​<br/><b><br/>DISCOUNT OPTIONS</b><br/>Get 10% off your first order when you subscribe to the Wild Friends email list.  PS - they send fun emails.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode six, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with Wild Friends co-founder, Keely Tillotson.  Wild Friends was started by college roommates Keeley Tillotson and Erika Welsh; two hungry athletes wondering if they could make their own nut butters that could live up to the nutritional and taste standards they desired.  Through some hands-on product sales (biking orders around the University of Oregon campus) and helpful feedback from friends, a company was born.  <br/><br/>The goal of Wild Friends is to make food-friendly, which means creating fun and delicious products made with simple, nourishing ingredients.  Keeley goes into detail about their very dynamic ten years in business, with advice and stories creating the Wild Friends empire, from a college student, to food biz mogul.<br/><br/>The Wild Friends Website:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHRBX2NsVUJsWl9nQVZkY0Z2SkdIUWRXT2xLUXxBQ3Jtc0trSjJZbWR5ZjNwZGJXbV9KWldxWEp6cWNiTFhnWDh6aFl1c3R1WEc0aTQtLThJajd2WXBiY0V1dlVNYVpMc1E3OWpCNkFHR1d3RW9jOW54ekhPUTRid2I0cXZWbGE4bU5na1VlMzJmS1FNaWkzcjUtYw&amp;q=https%3A%2F%2Fwildfriendsfoods.com%2F'>https://wildfriendsfoods.com/</a>​<br/><b><br/>DISCOUNT OPTIONS</b><br/>Get 10% off your first order when you subscribe to the Wild Friends email list.  PS - they send fun emails.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://pages.accountfully.com/the-month-end-notes#episode_six__keeley_tillotson_%E2%80%A2_wild_friends</link>
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    <itunes:author>Keeley Tillotson</itunes:author>
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    <pubDate>Thu, 08 Apr 2021 17:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Six:  Keeley Tillotson • Wild Friends Foods" />
  <psc:chapter start="0:54" title="Basic overview of Wild Friends and its sales channels" />
  <psc:chapter start="4:13" title="Keeley&#39;s suggestion for the most important thing to do for those getting a CPG business started and how they did it" />
  <psc:chapter start="5:31" title="Keeley&#39;s sales channel that offers the best customer feedback" />
  <psc:chapter start="6:03" title="Which eComm platform Wild Friends uses and what they started with" />
  <psc:chapter start="6:45" title="Keeley&#39;s overview of selling through big distributors" />
  <psc:chapter start="7:16" title="Which channels you should go all in on, and which to take your time and do your research" />
  <psc:chapter start="8:03" title="Brad&#39;s list of items you need to have before diving into big distribution as a small biz" />
  <psc:chapter start="8:19" title="What metrics Keeley looks at in each channel for success" />
  <psc:chapter start="9:21" title="A lesson Keeley has learned over the years analyzing different aspects of each sales channel" />
  <psc:chapter start="9:57" title="Why doing something like making an eComm specific P&amp;L is important" />
  <psc:chapter start="10:11" title="Wild Friends cares mostly about these select things as it comes to metrics" />
  <psc:chapter start="11:15" title="A tip Brad has for CPG companies, stemming from a trend he sees in many clients" />
  <psc:chapter start="12:10" title="What you need to understand based on the metrics studied" />
  <psc:chapter start="12:37" title="One thing Keeley advises companies that sell retail to do and consider" />
  <psc:chapter start="14:14" title="The slow and painful market test Keeley suggests and why it is helpful to become sustainable long term" />
  <psc:chapter start="14:52" title="Brad reminds us what needs to be considered for the success of a company to rapidly grow" />
  <psc:chapter start="15:36" title="The Wild Friends Operations overview: supply chain, procurement, inventory management, etc." />
  <psc:chapter start="17:50" title="Keeley&#39;s explanation of why margin matters so much" />
  <psc:chapter start="18:51" title="How a recent co-packer relationship has transformed Wild Friends&#39; margins" />
  <psc:chapter start="20:35" title="How the new co-packer relationship is a game changer for cash flow" />
  <psc:chapter start="21:39" title="The items Keeley will never outsource" />
  <psc:chapter start="23:17" title="Brad&#39;s explanation of cash cycle and the goal of a small product business" />
  <psc:chapter start="24:01" title="Why a turn key co-packer relationship eases this inventory management complexity" />
  <psc:chapter start="25:46" title="Keeley&#39;s explanation of why you should be ensuring you are putting human capital at the forefront of business decisions" />
  <psc:chapter start="26:31" title="Brad&#39;s explanation of optimizing the finite resources of time, talent, and money" />
  <psc:chapter start="26:48" title="Brad and Keeley&#39;s discussion on Wild Friends doing open book financials and why Keeley decided to implement it" />
  <psc:chapter start="29:39" title="One quick tactical tip Keeley offers to those who want to teach financials" />
  <psc:chapter start="31:00" title="Keeley&#39;s CPG Do&#39;s and Don&#39;ts" />
</psc:chapters>
    <itunes:duration>2207</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, keeley tillotson, wild friends foods, paleo, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods, erika welsh, nut butter, shark tank </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
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  <item>
    <itunes:title>Episode Five:  Meghan Rowe • White Leaf Provisions</itunes:title>
    <title>Episode Five:  Meghan Rowe • White Leaf Provisions</title>
    <itunes:summary><![CDATA[In episode five, Accountfully's Managing Partner, Brad Ebenhoeh sits down with White Leaf Provisions co-founder, Meghan Rowe.  White Leaf Provisions is a family run business founded by husband and wife team; Keith and Meghan Rowe.  They are bringing the first 100% regeneratively farmed, biodynamic​, organic, and GMO-Free baby food line to retail in the US.   "We believe babies and kids should have access to the purest foods that taste amazing and are farmed in a manner that heals th...]]></itunes:summary>
    <description><![CDATA[<p>In episode five, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with <a href='http://www.whiteleafprovision.com'>White Leaf Provisions</a> co-founder, Meghan Rowe.  White Leaf Provisions is a family run business founded by husband and wife team; Keith and Meghan Rowe.  They are bringing the first 100% regeneratively farmed, <a href='https://www.youtube.com/hashtag/biodynamic'>biodynamic</a>​, organic, and GMO-Free baby food line to retail in the US. <br/><br/>&quot;We believe babies and kids should have access to the purest foods that taste amazing and are farmed in a manner that heals the Earth.&quot;<br/><br/>Husband, Keith is a classically French trained chef, and Meghan comes from a family of serial entrepreneurs; a great combo for food biz success.  Hear the unique challenges and considerations Meghan needs to manage, as not just an organic food company, but one that is also biodynamic and regeneratively farmed.<br/><br/>White Leaf&apos;s Website: <a href='http:// www.whiteleafprovision.com'> www.whiteleafprovision.com</a><br/><br/><b>DISCOUNT OPTIONS</b><br/>Get 10% off your first order when you subscribe to the White Leaf email list.  You can also try a sample here: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDItcW0xNi1pX3lDMmNJWGpTNW95WnZaWlZRZ3xBQ3Jtc0tsSGJTd0lYWmVqc1V2Z2ZXYUl4RWhBWEZsS0x4aXJkOF9aWmtNMTZoeXl1NWZZMFFYS1RBbHFQR1dwSzUxWHY3SDh6am5zNUJ4YXpxdmx0Y253MDlCR05hUTg2NFFIMl84RzVBXzdBeTVyWndzamtHVQ&amp;q=https%3A%2F%2Fwww.whiteleafprovision.com%2Fproducts%2Fbiodynamic-sample-offer%3Fvariant%3D31591990034511'>https://www.whiteleafprovision.com/pr...</a>​</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode five, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with <a href='http://www.whiteleafprovision.com'>White Leaf Provisions</a> co-founder, Meghan Rowe.  White Leaf Provisions is a family run business founded by husband and wife team; Keith and Meghan Rowe.  They are bringing the first 100% regeneratively farmed, <a href='https://www.youtube.com/hashtag/biodynamic'>biodynamic</a>​, organic, and GMO-Free baby food line to retail in the US. <br/><br/>&quot;We believe babies and kids should have access to the purest foods that taste amazing and are farmed in a manner that heals the Earth.&quot;<br/><br/>Husband, Keith is a classically French trained chef, and Meghan comes from a family of serial entrepreneurs; a great combo for food biz success.  Hear the unique challenges and considerations Meghan needs to manage, as not just an organic food company, but one that is also biodynamic and regeneratively farmed.<br/><br/>White Leaf&apos;s Website: <a href='http:// www.whiteleafprovision.com'> www.whiteleafprovision.com</a><br/><br/><b>DISCOUNT OPTIONS</b><br/>Get 10% off your first order when you subscribe to the White Leaf email list.  You can also try a sample here: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDItcW0xNi1pX3lDMmNJWGpTNW95WnZaWlZRZ3xBQ3Jtc0tsSGJTd0lYWmVqc1V2Z2ZXYUl4RWhBWEZsS0x4aXJkOF9aWmtNMTZoeXl1NWZZMFFYS1RBbHFQR1dwSzUxWHY3SDh6am5zNUJ4YXpxdmx0Y253MDlCR05hUTg2NFFIMl84RzVBXzdBeTVyWndzamtHVQ&amp;q=https%3A%2F%2Fwww.whiteleafprovision.com%2Fproducts%2Fbiodynamic-sample-offer%3Fvariant%3D31591990034511'>https://www.whiteleafprovision.com/pr...</a>​</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://preview.hs-sites.com/_hcms/preview/content/35006704707?portalId=4017417&amp;_preview=true&amp;from_buffer=false&amp;preview_key=HBvbkPRV#episode_five__meghan_rowe_%E2%80%A2_white_leaf_provisions</link>
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    <itunes:author>Meghan Rowe</itunes:author>
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    <pubDate>Mon, 05 Apr 2021 16:00:00 -0400</pubDate>
    <podcast:chapters url="https://www.buzzsprout.com/1748526/8276668/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Five:  Meghan Rowe • White Leaf Provisions" />
  <psc:chapter start="1:02" title="White Leaf Provisions overview" />
  <psc:chapter start="1:43" title="How the lack of Biodynamic options in the US drove Meghan and her husband closer to creating WLP" />
  <psc:chapter start="2:39" title="The explanation of Biodynamic" />
  <psc:chapter start="3:09" title="What WLP sells" />
  <psc:chapter start="3:40" title="A deep dive into the sourcing and operations aspect of Biodynamic product" />
  <psc:chapter start="5:22" title="The unique reason WLP can source ingredients from farmers in the US that provide Biodynamic apples" />
  <psc:chapter start="5:52" title="Why WLP started overseas, even with the availability of Biodynamic farms in the US" />
  <psc:chapter start="6:14" title="Meghan explains the details of working with overseas vendors" />
  <psc:chapter start="7:36" title="The benefits of working with vendors overseas" />
  <psc:chapter start="8:04" title="There are Biodynamic farmers, but what about the manufacturers/co-manufacturers?" />
  <psc:chapter start="9:15" title="How is the market for such a unique product?" />
  <psc:chapter start="9:51" title="Who WLP partnered with early on to ensure success entering the specialized market" />
  <psc:chapter start="10:11" title="How WLP nailed down the correct pricing and focused on COGS to prepare for success" />
  <psc:chapter start="10:50" title="How WLP educates their consumer (the forum they focus on) and how they planned a roll out of their product" />
  <psc:chapter start="11:43" title="Where WLP sells their products (the various sales channels)" />
  <psc:chapter start="12:04" title="The favorite sales channel of WLP and their strategy within each" />
  <psc:chapter start="13:09" title="The sales channel that comes easily to WLP and how they manage that" />
  <psc:chapter start="13:55" title="Why WLP is now shifting focus to D2C" />
  <psc:chapter start="14:17" title="Meghan touches on the challenges of fundraising for a Biodynamic product" />
  <psc:chapter start="14:48" title="Is Biodynamic becoming more popular, compared to when WLP started?" />
  <psc:chapter start="16:19" title="How WLP manages cash flow" />
  <psc:chapter start="18:24" title="KPIs and metrics WLP focuses on overall and within each sales channel" />
  <psc:chapter start="20:40" title="The newest marketing spend WLP has engaged in and why it has influenced Meghan to be more open to spending in that area " />
  <psc:chapter start="21:23" title="Brad offers a tip on what biz owners should be looking at and factoring in to those growing a brand" />
  <psc:chapter start="22:03" title="Meghan&#39;s CPG Do + Don&#39;t list" />
</psc:chapters>
    <itunes:duration>1479</itunes:duration>
    <itunes:keywords>accountfully podcast, brad ebenhoeh, meghan rowe, white leaf provisions, biodynamic, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
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  <item>
    <itunes:title>Episode Four:  Kyle Koehler • Wildway</itunes:title>
    <title>Episode Four:  Kyle Koehler • Wildway</title>
    <itunes:summary><![CDATA[In episode four, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Wildway's co-founder, Kyle Koehler.  Wildway is a paleo-style granola company based in San Antonio, Texas.  Kyle shares tips on the creation of his own business, details on manufacturing for Wildway in house, and background on how he navigates providing these services for other brands.  Wildway's Website:  www.wildwayoflife.com  DISCOUNT OPTIONS Get 20% off when you sign up to become a Wildway Inside...]]></itunes:summary>
    <description><![CDATA[<p>In episode four, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with <a href='http://www.wildwayoflife.com'>Wildway</a>&apos;s co-founder, Kyle Koehler.  Wildway is a paleo-style granola company based in San Antonio, Texas.  Kyle shares tips on the creation of his own business, details on manufacturing for Wildway in house, and background on how he navigates providing these services for other brands.<br/><br/>Wildway&apos;s Website:  <a href='http://www.wildwayoflife.com'>www.wildwayoflife.com</a><br/><br/><b>DISCOUNT OPTIONS</b><br/>Get 20% off when you sign up to become a Wildway Insider and subscribe via text message.  You can also see a selection of discounted products here:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazllZ2Z6UzItd0RPNWJ5QkFiWXoyLVJTYjV5UXxBQ3Jtc0ttUEdMRVgtbHcybmFpSkV1UDFLUURTLXRvczhFZm9QMElYTUFHdm1NNmFfdU12UVc4V2xIU3N6WEU5cEVMQlozdDFMWWZTXzJPWlpKNFlUdk9ZcVJpbkc3ZkVueV9kR3hNSmQ3dlMtYXphOFJYMnBnOA&amp;q=https%3A%2F%2Fwww.wildwayoflife.com%2Fcollections%2Fon-sale'>https://www.wildwayoflife.com/collect...</a>​</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode four, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with <a href='http://www.wildwayoflife.com'>Wildway</a>&apos;s co-founder, Kyle Koehler.  Wildway is a paleo-style granola company based in San Antonio, Texas.  Kyle shares tips on the creation of his own business, details on manufacturing for Wildway in house, and background on how he navigates providing these services for other brands.<br/><br/>Wildway&apos;s Website:  <a href='http://www.wildwayoflife.com'>www.wildwayoflife.com</a><br/><br/><b>DISCOUNT OPTIONS</b><br/>Get 20% off when you sign up to become a Wildway Insider and subscribe via text message.  You can also see a selection of discounted products here:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazllZ2Z6UzItd0RPNWJ5QkFiWXoyLVJTYjV5UXxBQ3Jtc0ttUEdMRVgtbHcybmFpSkV1UDFLUURTLXRvczhFZm9QMElYTUFHdm1NNmFfdU12UVc4V2xIU3N6WEU5cEVMQlozdDFMWWZTXzJPWlpKNFlUdk9ZcVJpbkc3ZkVueV9kR3hNSmQ3dlMtYXphOFJYMnBnOA&amp;q=https%3A%2F%2Fwww.wildwayoflife.com%2Fcollections%2Fon-sale'>https://www.wildwayoflife.com/collect...</a>​</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:author>Kyle Koehler</itunes:author>
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    <pubDate>Sun, 04 Apr 2021 17:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Four:  Kyle Koehler • Wildway" />
  <psc:chapter start="0:47" title="Background of Wildway" />
  <psc:chapter start="1:42" title="Wildway&#39;s sales channels" />
  <psc:chapter start="2:20" title="Kyle&#39;s thoughts on going the distribution route" />
  <psc:chapter start="3:38" title="How Kyle assesses the success of each sales channel" />
  <psc:chapter start="6:45" title="Brad explains the common item CPG companies fail to look at " />
  <psc:chapter start="7:14" title="Brad and Kyle discuss Amazon and fulfillment methods and expenses" />
  <psc:chapter start="8:44" title="Negatives associated with keeping fulfillment in house" />
  <psc:chapter start="10:31" title="The systems and workflow Wildway uses for fulfilling orders" />
  <psc:chapter start="11:20" title="Kyle explains his in-house manufacturing process" />
  <psc:chapter start="11:30" title="How Kyle made the decision to go in-house and what he did to manage the expense" />
  <psc:chapter start="12:37" title="The co packing relationship opportunity Wildway seized early on" />
  <psc:chapter start="14:48" title="How manufacturing in-house and co-packing helps the company&#39;s margins" />
  <psc:chapter start="15:26" title="Kyle&#39;s advice for funding sources and how Wildway gained the cash to grow through a unique loan model" />
  <psc:chapter start="16:39" title="Kyle&#39;s advice on how to leverage relationships with bankers and what items they should see to help obtain a loan" />
  <psc:chapter start="20:30" title="How Wildway manages inventory, especially with the raw ingredient management and re-order points as it comes to in-house manufacturing" />
  <psc:chapter start="23:25" title="Kyle explains how much/often Wildway is actively manufacturing" />
  <psc:chapter start="23:42" title="How COVID-19 impacted Kyle&#39;s facility operation in TX" />
  <psc:chapter start="25:00" title="Kyle&#39;s thoughts on expanding the services side of his business - co-packing and manufacturing, etc." />
  <psc:chapter start="27:18" title="Kyle explains what he does on a day to day basis at Wildway" />
  <psc:chapter start="27:53" title="Kyle&#39;s CPG Do and Don&#39;t list" />
</psc:chapters>
    <itunes:duration>2102</itunes:duration>
    <itunes:keywords>accountfully podcast, brad ebenhoeh, kyle koehler, wildway, paleo, granola, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Three:  Chris Crowe • Recess</itunes:title>
    <title>Episode Three:  Chris Crowe • Recess</title>
    <itunes:summary><![CDATA[In episode three, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Recess Head of Finance and Administration, Chris Crowe.  Chris runs all things finance and administrative at Recess; a hemp-infused sparkling water with adaptogens. He joined Recess in June of 2019 as one of the early employees. Prior to Recess, he worked for Procter &amp; Gamble and also worked in the wine industry, at Heineken, and for five different startups. With his background in both beverage companies ...]]></itunes:summary>
    <description><![CDATA[<p>In episode three, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with <a href='http://www.takearecess.com'>Recess</a> Head of Finance and Administration, Chris Crowe.  Chris runs all things finance and administrative at Recess; a hemp-infused sparkling water with adaptogens. He joined Recess in June of 2019 as one of the early employees. Prior to Recess, he worked for Procter &amp; Gamble and also worked in the wine industry, at Heineken, and for five different startups. With his background in both beverage companies and startups, he was a natural fit for Recess.<br/><br/>Recess Website:  <a href='http://www.takearecess.com'>www.takearecess.com</a><br/><br/><b>DISCOUNT CODE</b> <br/>Get 10% off when you sign up for the Recess email list.  You can also save with a Recess subscription: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWdTdC1XTlNqM1JWM01lSlBCMmRmZlJaOTV4UXxBQ3Jtc0ttRmNRV090OG5Fd2laZkFsYWZmcTRIenhIdDdYX1NWZkZLZEZ6Tk04TjVDNzRVQjA0aDJQU1VrX2hBTkRBbEs1YmpZME00NEhwTU1JYUVqR01jODJRanRPZ1l2WVdwWkVMd2JnMU9hTVU4WW5SV2t3dw&amp;q=https%3A%2F%2Ftakearecess.com%2Fshop%2Fbuy-now%2Fsubscribe'>https://takearecess.com/shop/buy-now/...</a>​<br/><br/><b>MORE RESOURCES</b><br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources'>bit.ly/Accountfully_Resources</a><br/><br/><b>Join The Accountfully Alliance Group:<br/></b><em>Become part of the in-depth conversation with fellow CPG business owners</em><br/>     <b>Facebook:</b>  <a href='http://bit.ly/Accountfully_Alliance_FB'>bit.ly/Accountfully_Alliance_FB</a><br/>     <b>LinkedIn:</b>  <a href='http://bit.ly/Accountfully_Alliance_LI'>bit.ly/Accountfully_Alliance_LI</a><br/><br/> <b>Download The Inventory Handbook:</b>  <a href='http://bit.ly/TheInventoryHandbook'>bit.ly/TheInventoryHandbook</a><br/><em>Use the power of your inventory to grow your business</em></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode three, Accountfully&apos;s Managing Partner, Brad Ebenhoeh sits down with <a href='http://www.takearecess.com'>Recess</a> Head of Finance and Administration, Chris Crowe.  Chris runs all things finance and administrative at Recess; a hemp-infused sparkling water with adaptogens. He joined Recess in June of 2019 as one of the early employees. Prior to Recess, he worked for Procter &amp; Gamble and also worked in the wine industry, at Heineken, and for five different startups. With his background in both beverage companies and startups, he was a natural fit for Recess.<br/><br/>Recess Website:  <a href='http://www.takearecess.com'>www.takearecess.com</a><br/><br/><b>DISCOUNT CODE</b> <br/>Get 10% off when you sign up for the Recess email list.  You can also save with a Recess subscription: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWdTdC1XTlNqM1JWM01lSlBCMmRmZlJaOTV4UXxBQ3Jtc0ttRmNRV090OG5Fd2laZkFsYWZmcTRIenhIdDdYX1NWZkZLZEZ6Tk04TjVDNzRVQjA0aDJQU1VrX2hBTkRBbEs1YmpZME00NEhwTU1JYUVqR01jODJRanRPZ1l2WVdwWkVMd2JnMU9hTVU4WW5SV2t3dw&amp;q=https%3A%2F%2Ftakearecess.com%2Fshop%2Fbuy-now%2Fsubscribe'>https://takearecess.com/shop/buy-now/...</a>​<br/><br/><b>MORE RESOURCES</b><br/>More CPG Resources:  <a href='http://bit.ly/Accountfully_Resources'>bit.ly/Accountfully_Resources</a><br/><br/><b>Join The Accountfully Alliance Group:<br/></b><em>Become part of the in-depth conversation with fellow CPG business owners</em><br/>     <b>Facebook:</b>  <a href='http://bit.ly/Accountfully_Alliance_FB'>bit.ly/Accountfully_Alliance_FB</a><br/>     <b>LinkedIn:</b>  <a href='http://bit.ly/Accountfully_Alliance_LI'>bit.ly/Accountfully_Alliance_LI</a><br/><br/> <b>Download The Inventory Handbook:</b>  <a href='http://bit.ly/TheInventoryHandbook'>bit.ly/TheInventoryHandbook</a><br/><em>Use the power of your inventory to grow your business</em></p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <link>https://preview.hs-sites.com/_hcms/preview/content/35006704707?portalId=4017417&amp;_preview=true&amp;from_buffer=false&amp;preview_key=HBvbkPRV#episode_three__chris_crowe_%E2%80%A2_recess</link>
    <itunes:image href="https://storage.buzzsprout.com/wci7g6xvdsy2fwbb5lt8rh04bn7j?.jpg" />
    <itunes:author>Chris Crowe</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8270318</guid>
    <pubDate>Sun, 04 Apr 2021 16:00:00 -0400</pubDate>
    <podcast:chapters url="https://www.buzzsprout.com/1748526/8270318/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Three:  Chris Crowe • Recess" />
  <psc:chapter start="0:38" title="What is Recess?" />
  <psc:chapter start="2:07" title="What Chris Crowe does at Recess and his background" />
  <psc:chapter start="3:34" title="What Chris did for finance, accounting, ops, systems, etc when he came on board" />
  <psc:chapter start="5:50" title="The two major focus items for Chris needed to manage for Recess and how he tackled each" />
  <psc:chapter start="8:01" title="Why forming a strong banking relationship early on was key" />
  <psc:chapter start="10:08" title="Recess sales channels and a background on each" />
  <psc:chapter start="12:15" title="Specific metrics Chris focuses on how they look at each sales channel" />
  <psc:chapter start="15:55" title="Why a newer company needs to reassess metrics and reporting along the way as they grow" />
  <psc:chapter start="16:57" title="The supply chain overview for Recess - challenges when they started to now" />
  <psc:chapter start="21:49" title="Inventory systems Chris uses and recommends" />
  <psc:chapter start="24:17" title="Brad explains what the biggest resource for small ($1-3m) businesses is and what they often don&#39;t know about that can help manage that resource" />
  <psc:chapter start="26:50" title="Chris explains his CPG Do and Don&#39;t list" />
</psc:chapters>
    <itunes:duration>1817</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, chris crowe, recess, drink recess, hemp infused drink, food entrepreneur, outsourced accounting, accounting advice, operations advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode Two:  Molly Fienning • Red Clay Hot Sauce</itunes:title>
    <title>Episode Two:  Molly Fienning • Red Clay Hot Sauce</title>
    <itunes:summary><![CDATA[In episode two, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Red Clay Hot Sauce CEO, Molly Fienning.  Molly started her entrepreneurship journey with the company, Babiators.  There she was the CMO, where she spoke to the consumer, helped find their tribe, and helped develop the brand’s voice, look, and feel.  With Red Clay Hot Sauce, she wears all of the CEO hats that she did not have to wear at Babiators. It has been a huge growth opportunity for her on the finance,...]]></itunes:summary>
    <description><![CDATA[<p>In episode two, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with <a href='http://www.redclayhotsauce.com'>Red Clay Hot Sauce</a> CEO, Molly Fienning.  Molly started her entrepreneurship journey with the company, <a href='http://www.babiators.com'>Babiators</a>.  There she was the CMO, where she spoke to the consumer, helped find their tribe, and helped develop the brand’s voice, look, and feel.<br/><br/>With Red Clay Hot Sauce, she wears all of the CEO hats that she did not have to wear at Babiators. It has been a huge growth opportunity for her on the finance, operations, and team management side of the business.  Molly shares her insight surrounding how she manages wearing all of those new CEO hats.<br/><br/>Red Clay Hot Sauce Website:  <a href='http://www.redclayhotsauce.com'>www.redclayhotsauce.com</a><br/><b><br/>DISCOUNT CODE </b><br/><br/>For The Month End viewers, Molly offers a discount code for 30% off the entire site - Enter Accountfully30 at checkout.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode two, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with <a href='http://www.redclayhotsauce.com'>Red Clay Hot Sauce</a> CEO, Molly Fienning.  Molly started her entrepreneurship journey with the company, <a href='http://www.babiators.com'>Babiators</a>.  There she was the CMO, where she spoke to the consumer, helped find their tribe, and helped develop the brand’s voice, look, and feel.<br/><br/>With Red Clay Hot Sauce, she wears all of the CEO hats that she did not have to wear at Babiators. It has been a huge growth opportunity for her on the finance, operations, and team management side of the business.  Molly shares her insight surrounding how she manages wearing all of those new CEO hats.<br/><br/>Red Clay Hot Sauce Website:  <a href='http://www.redclayhotsauce.com'>www.redclayhotsauce.com</a><br/><b><br/>DISCOUNT CODE </b><br/><br/>For The Month End viewers, Molly offers a discount code for 30% off the entire site - Enter Accountfully30 at checkout.</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
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    <itunes:image href="https://storage.buzzsprout.com/dbir9d3y7l7m77ntsv9scz3qcjn7?.jpg" />
    <itunes:author>Molly Fienning</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8270222</guid>
    <pubDate>Sun, 04 Apr 2021 16:00:00 -0400</pubDate>
    <podcast:chapters url="https://www.buzzsprout.com/1748526/8270222/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Two:  Molly Fienning • Red Clay Hot Sauce" />
  <psc:chapter start="1:14" title="General background on Red Clay" />
  <psc:chapter start="2:37" title="What Molly did with Babiators and how that compares to Red Clay" />
  <psc:chapter start="6:00" title="Red Clay&#39;s sales channel overview" />
  <psc:chapter start="11:36" title="Molly&#39;s favorite sales channel" />
  <psc:chapter start="12:35" title="Key metrics Molly looks at within channels" />
  <psc:chapter start="14:55" title="Red Clay&#39;s operations overview and best practices" />
  <psc:chapter start="17:05" title="The unique way Red Clay engaged an unlikely partner to help produce sauce in mass quantities" />
  <psc:chapter start="19:00" title="How important it was for Red Clay to partner with an Operations Company, like Siddhi" />
  <psc:chapter start="19:33" title="Molly&#39;s definition of being a good CEO/COO" />
  <psc:chapter start="21:40" title="Brad explains the common pitfalls of small companies hiring in house too quickly" />
  <psc:chapter start="23:46" title="How Red Clay manages their cash alongside making ingredient and supply purchases for the large retail orders" />
  <psc:chapter start="27:17" title="Brad explains the benefits and pitfalls of new Apps for cash management and small business scaling" />
  <psc:chapter start="27:53" title="Molly&#39;s CPG Do and Don&#39;t List" />
</psc:chapters>
    <itunes:duration>2214</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, molly fienning, red clay hot sauce, paleo, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Episode One:  Jason Burke • The New Primal</itunes:title>
    <title>Episode One:  Jason Burke • The New Primal</title>
    <itunes:summary><![CDATA[In episode one, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Chief Hunter Gatherer, Jason Burke of The New Primal.  Jason shares his stories and insight from his journey in starting the company in 2014; from making Paleo meat snacks to share with his co-workers, to becoming the number one selling BBQ sauce, meat sauce and marinade in Whole Foods.  Learn how they started, who they rely on to keep operations running, and tips from their mistakes and wins managing a lar...]]></itunes:summary>
    <description><![CDATA[<p>In episode one, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with Chief Hunter Gatherer, Jason Burke of <a href='http://www.thenewprimal.com'>The New Primal</a>.  Jason shares his stories and insight from his journey in starting the company in 2014; from making Paleo meat snacks to share with his co-workers, to becoming the number one selling BBQ sauce, meat sauce and marinade in Whole Foods.  Learn how they started, who they rely on to keep operations running, and tips from their mistakes and wins managing a large inventory based business in Charleston, SC.<br/><br/>•  <b>The New Primal Website: </b> <a href='http://www.thenewprimal.com'>www.thenewprimal.com</a><br/><br/>•  <b>The New Primal on Social Media:</b><br/>          <a href='http://www.instagram.com/thenewprimal'>Instagram</a>, <a href='http://www.facebook.com/thenewprimal'>Facebook</a>, <a href='http://www.twitter.com/thenewprimal'>Twitter</a>, <a href='http://www.pinterest.com/thenewprimal'>Pinterest</a>:  @thenewprimal<br/>          LinkedIn: <a href='https://www.linkedin.com/company/the-new-primal​'>https://www.linkedin.com/company/the-new-primal​</a><br/>          Connect with Jason on LinkedIn: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWRqZDRjRUdnWC1XdEtONVJCMUZwMTVVX1BYQXxBQ3Jtc0trWjlLWUtCY2pBSlNnTjRHZ3VUcFJYSm4yT0R4NlpVUkVNa3BKN0tJU1dSdHhOelI2OXlyYkpVQkFadHByLWdHbkh6VGdseW9MQU9fQjV6a092bWYwbUI1aWhXd0NhVGNtZFZXeHJ1Q1dIRVJuejVVaw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fburkejason%2F'>https://www.linkedin.com/in/burkejason/</a>​<br/><br/><b>DISCOUNT CODE </b><br/>For The Month End viewers, Jason offers a discount code for The New Primal products:  enter Accountfully20 at checkout, or use this link:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDFPSDhsN3BWMjVQek1GNVVCclJncTBxc20xZ3xBQ3Jtc0tuMkNlanlTa1dncEZPdnpONGRPY1dINVhsYjk5X1NETkE2M1FGa2Exb3ZrNHNJOFVRSGlaYm1JUG1Kbm8zN05ZUnpzaHhELVp0Q2xaRWVTNmsxWl93ZXVQb0tzUy1LWEZ2ZklDbEdDOFFMUHUta0FlRQ&amp;q=https%3A%2F%2Fbit.ly%2F33iHjhH'>https://bit.ly/33iHjhH</a>​<br/><br/><b>SHOW NOTES</b><br/>Listen, watch, and download the full show notes:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHBrMWdLc0hfdmRiVFkyb0dJcE9uUmZhR2VfZ3xBQ3Jtc0tuM3JTSGRBV09IclMzS3ZuZjhNTzkzVGZteVFYNExCVGEySV9CUHVpd2ZxcUFsN2dEakFZRUREZnRXV3prNXFXS1U0U2xGN0ZqWjVlVnVXYXJCcFBodUJjZ1VfTDI1YndBdFljSUVfYUpraWYyNWJpaw&amp;q=http%3A%2F%2Fbit.ly%2FShow_Notes'>http://bit.ly/Show_Notes</a>​</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></description>
    <content:encoded><![CDATA[<p>In episode one, Accountfully&apos;s CEO and Partner, Brad Ebenhoeh sits down with Chief Hunter Gatherer, Jason Burke of <a href='http://www.thenewprimal.com'>The New Primal</a>.  Jason shares his stories and insight from his journey in starting the company in 2014; from making Paleo meat snacks to share with his co-workers, to becoming the number one selling BBQ sauce, meat sauce and marinade in Whole Foods.  Learn how they started, who they rely on to keep operations running, and tips from their mistakes and wins managing a large inventory based business in Charleston, SC.<br/><br/>•  <b>The New Primal Website: </b> <a href='http://www.thenewprimal.com'>www.thenewprimal.com</a><br/><br/>•  <b>The New Primal on Social Media:</b><br/>          <a href='http://www.instagram.com/thenewprimal'>Instagram</a>, <a href='http://www.facebook.com/thenewprimal'>Facebook</a>, <a href='http://www.twitter.com/thenewprimal'>Twitter</a>, <a href='http://www.pinterest.com/thenewprimal'>Pinterest</a>:  @thenewprimal<br/>          LinkedIn: <a href='https://www.linkedin.com/company/the-new-primal​'>https://www.linkedin.com/company/the-new-primal​</a><br/>          Connect with Jason on LinkedIn: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWRqZDRjRUdnWC1XdEtONVJCMUZwMTVVX1BYQXxBQ3Jtc0trWjlLWUtCY2pBSlNnTjRHZ3VUcFJYSm4yT0R4NlpVUkVNa3BKN0tJU1dSdHhOelI2OXlyYkpVQkFadHByLWdHbkh6VGdseW9MQU9fQjV6a092bWYwbUI1aWhXd0NhVGNtZFZXeHJ1Q1dIRVJuejVVaw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fburkejason%2F'>https://www.linkedin.com/in/burkejason/</a>​<br/><br/><b>DISCOUNT CODE </b><br/>For The Month End viewers, Jason offers a discount code for The New Primal products:  enter Accountfully20 at checkout, or use this link:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDFPSDhsN3BWMjVQek1GNVVCclJncTBxc20xZ3xBQ3Jtc0tuMkNlanlTa1dncEZPdnpONGRPY1dINVhsYjk5X1NETkE2M1FGa2Exb3ZrNHNJOFVRSGlaYm1JUG1Kbm8zN05ZUnpzaHhELVp0Q2xaRWVTNmsxWl93ZXVQb0tzUy1LWEZ2ZklDbEdDOFFMUHUta0FlRQ&amp;q=https%3A%2F%2Fbit.ly%2F33iHjhH'>https://bit.ly/33iHjhH</a>​<br/><br/><b>SHOW NOTES</b><br/>Listen, watch, and download the full show notes:  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHBrMWdLc0hfdmRiVFkyb0dJcE9uUmZhR2VfZ3xBQ3Jtc0tuM3JTSGRBV09IclMzS3ZuZjhNTzkzVGZteVFYNExCVGEySV9CUHVpd2ZxcUFsN2dEakFZRUREZnRXV3prNXFXS1U0U2xGN0ZqWjVlVnVXYXJCcFBodUJjZ1VfTDI1YndBdFljSUVfYUpraWYyNWJpaw&amp;q=http%3A%2F%2Fbit.ly%2FShow_Notes'>http://bit.ly/Show_Notes</a>​</p><p><a target="_blank" href="https://www.buzzsprout.com/1748526/fan_mail/new">Connect with us</a></p><p>For more small business and CPG- focused resources, visit Accountfully&apos;s <a href='https://www.accountfully.com/resources'>resources page</a>, where you will find <a href='https://www.accountfully.com/blog'>helpful articles</a>, guides, <a href='https://www.accountfully.com/ebooks#InventoryHandbook'>eBooks</a> and more.  <br/>• • •<br/>Follow us on<a href='https://www.accountfully.com/about#social'> social media </a>to take advantage of even more info and news.</p>]]></content:encoded>
    <enclosure url="https://op3.dev/e/www.buzzsprout.com/1748526/episodes/8262602-episode-one-jason-burke-the-new-primal.mp3" length="25962758" type="audio/mpeg" />
    <link>https://pages.accountfully.com/the-month-end-notes#episode_one__jason_burke_%E2%80%A2_the_new_primal</link>
    <itunes:image href="https://storage.buzzsprout.com/juu2ggjr0ai3lm4b7tzej694627n?.jpg" />
    <itunes:author>Jason Burke</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8262602</guid>
    <pubDate>Fri, 02 Apr 2021 16:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode One:  Jason Burke • The New Primal" />
  <psc:chapter start="2:09" title="Who is Jason Burke and what is his role?" />
  <psc:chapter start="3:48" title="The New Primal from 2014 to now" />
  <psc:chapter start="5:57" title="The New Primal today" />
  <psc:chapter start="8:30" title="TNP Sales Channel Overview" />
  <psc:chapter start="11:57" title="The TNP reporting methods within each sales channel" />
  <psc:chapter start="14:21" title="Jason&#39;s advice on which two areas to get right early on - performance and non-performance based trade spend" />
  <psc:chapter start="15:48" title="Online sales channel reporting items to consider" />
  <psc:chapter start="16:51" title="TNP Supply Chain overview" />
  <psc:chapter start="17:36" title="Why Jason outsourced manufacturing early on" />
  <psc:chapter start="22:00" title="How TNP handles operations" />
  <psc:chapter start="28:48" title="Why TNP pays for data and retail performance advice" />
  <psc:chapter start="30:30" title="5 areas Jason wishes he looked at more closely early on" />
  <psc:chapter start="31:02" title="Jason&#39;s CPG Biz Do and Don&#39;t advice" />
</psc:chapters>
    <itunes:duration>2159</itunes:duration>
    <itunes:keywords>accountfully, the month end podcast, accountfully podcast, brad ebenhoeh, jason burke, the new primal, paleo, food entrepreneur, outsourced accounting, accounting advice, cpg business, consumer packaged goods</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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