Good Business

What's your bread and butter? | GB74

Tue, 05 Nov 2024 20:00:00 -0800

In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolving your main offerings can lead to continued growth and success.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Time to pivot? Oof. I know. | GB73

Tue, 22 Oct 2024 07:00:00 -0700

In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing the importance of adaptability and data-driven decisions to ensure long-term growth and sustainability. Learn about evaluating core business aspects, gathering customer feedback, and maintaining consistent communication to make your transitions smooth and successful. Transform business challenges into growth opportunities with these expert strategies and tips.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to decide where to put your energy | GB72

Tue, 08 Oct 2024 21:00:00 -0700

In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once?

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The credibility conundrum | GB71

Wed, 25 Sep 2024 06:00:00 -0700

Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint. She underscores the importance of a strong online presence, both for content creators and business owners, and offers actionable steps for evaluating and enhancing one's professional credibility.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The case for enough | GB70

Wed, 28 Aug 2024 16:00:00 -0700

In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining success by embracing the idea of 'enough,' which involves understanding personal values, making informed decisions, and building a sustainable and fulfilling business. She shares practical steps and personal experiences to illustrate how fundamentally changing one's mindset can lead to a more balanced and rewarding life. Tune in to explore how you can shift your focus from perpetual growth to finding true purpose and satisfaction in your business.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Why your offerings should reflect what's best for you | GB69

Tue, 13 Aug 2024 08:00:00 -0700

In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferred working style can create a niche audience that resonates with your unique approach.

Burk also explores how this approach enhances your leadership positioning. By prioritizing your well-being and passion, you operate from a place of strength and clarity, setting a powerful example for your clients. This episode emphasizes the importance of promise-keeping and how designing offerings that align with your needs leads to reliable and high-quality service. By establishing trust through well-designed containers and boundaries, you pave the way for high-performing relationships with clients.

Tune in to this episode and gain a fresh perspective on shaping your offerings and leading with integrity. Subscribe, share, and leave a review to support Good Business.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Working backwards to work forwards | GB68

Tue, 30 Jul 2024 09:00:00 -0700

Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success.

Why does backcasting often outperform traditional forecasting?
How can you apply this method to both personal and business objectives?

Learn practical steps to implement backcasting in your life and overcome common challenges. Whether you're an entrepreneur, creative professional, or simply someone looking to boost productivity, this episode offers a fresh perspective on goal-setting that aligns with your natural enthusiasm.

Tune in to unlock the power of working backwards to move forwards!

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Rage, rage against the dying of the light | GB67

Tue, 16 Jul 2024 07:00:00 -0700

Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forever and aren't currently doing.

If you haven't joined "Go For The Know," you still absolutely can. You can join anytime. I would love to have you.

Here's what we'll cover today:

- Defining visibility as I see it.
- Why and how most people focus on all the wrong things when it comes to visibility.
- A healthy pep talk on why and how you need to decide on what works for you and then actually do it.

By the end, you're going to be all revved up, I promise!

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Bad Idea Number Four: Everyone can own a business | GB66

Tue, 11 Jun 2024 09:00:00 -0700

This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. The discussion encourages listeners to consider their own risk tolerance and personal responsibilities before pursuing entrepreneurship.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Why we need to put our best stuff out for free | GB65

Wed, 15 May 2024 10:00:00 -0700

In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and collective growth.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to give feedback | GB64

Tue, 30 Apr 2024 00:00:00 -0700

I'm guessing you're here because you want to give feedback without being a jerk, right?

Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and receiving feedback, we explore how to give feedback in a way that is empathetic, constructive, and respectful.

We start by challenging the common notion that feelings have no place in business. Acknowledging and respecting others' feelings matters. We outline four key steps to artfully giving feedback:

1. Check Your Ego: Feedback should not be about showcasing your intelligence or authority. It's about helping the other person improve.

2. Check and Acknowledge Your Bias: Recognize that your perspective may be different from theirs. Consider their situation, resources, and priorities.

3. Know Your Lane and Stay in It: Offer feedback only if your expertise is relevant to the topic. Don't offer opinions just for the sake of it.

4. If It's Going to Sting, Say So, Then Be Direct: Be honest about the difficulty of the feedback, but deliver it respectfully and directly. Ask for consent before delivering the feedback.

We emphasize the importance of being straightforward and avoiding sugarcoating. While giving feedback may be uncomfortable, it's essential for growth and improvement.

So, if you want to learn how to give feedback that is both honest and respectful, tune in to this episode. You'll gain valuable insights on how to communicate effectively and compassionately in any setting.

As always, thank you for listening and caring about making a positive impact.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to ask for and take feedback | GB63

Tue, 16 Apr 2024 15:00:00 -0700

Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter through biases, and grow from the experience. Whether it's refining your creative process or enhancing your professional journey, we share actionable tips on making feedback work for you.

Listen now to learn the strategies that will help you embrace feedback not as criticism, but as a valuable tool for personal and professional growth.

Perfect for creators, innovators, and anyone looking to level up their feedback game. And stay tuned for the upcoming episode on giving feedback!

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to deal with business pauses | GB62

Tue, 02 Apr 2024 07:00:00 -0700

Dive into the realities of managing business amidst personal upheavals in this episode. Drawing from the Good Business Incubator community's experiences, we face balancing entrepreneurial demands and life's unpredictable events. Discover strategies for handling both planned and unplanned breaks, from creating financial buffers to building supportive networks. Whether you're currently facing a pause or planning for the future, this episode offers valuable insights and practical advice for maintaining your business and well-being through life’s ups and downs.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The problem with having excellent plans | GB61

Tue, 19 Mar 2024 11:00:00 -0700

Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now!

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

When to stick and when to bail | GB60

Tue, 05 Mar 2024 06:00:00 -0800

In this 60th episode, we're diving into a crucial topic for entrepreneurs: knowing when to quit.

This episode goes beyond the "stay positive" rhetoric. Host Illana is a pro-quitter and believes quitting strategically is essential for success.

Learn a valuable framework to help you decide when to walk away or double down on your endeavors. We'll explore:

The difference between quitting and giving up.
Identifying when you've learned what you needed from an experience.
Recognizing the pressure to "finish" and how it can be counterproductive.
Practical tools and a clear methodology to help you make informed decisions.

Remember, quitting isn’t the same thing as failing.

Bonus: Check out episode 33 for more insights on why the world needs more quitters, not less.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

You might not need a VA after all | GB59

Tue, 20 Feb 2024 12:00:00 -0800

In this episode, we discuss the crucial first steps in hiring and why starting in the wrong place can lead to problems. We explore the difference between what you want and what you actually need, and how to avoid wasting time and energy in the hiring process. Tune in to learn how to make smarter hiring decisions for your business.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The most important 15 minutes of any client relationship | GB58

Tue, 06 Feb 2024 06:00:00 -0800

In this episode of The Good Business Podcast, Illana Burk discusses the significance of the first 15 minutes of a client meeting or call in setting the tone, establishing boundaries, and building trust. Learn how to effectively utilize those initial minutes to set expectations and create a clear partnership with the client.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Want better clients? Make more mistakes. | GB57

Tue, 23 Jan 2024 02:00:00 -0800

Today’s topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limping over a mistake, they ALSO tell everyone you know. Today's episode teaches you how to make mistakes well, so they can work for you instead of against you.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to understand strengths and weaknesses | GB56

Tue, 20 Jun 2023 22:00:00 -0700

In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that.

So that's our topic and we’re starting by talking about what is a SWOT analysis. Then we'll talk a little bit about what you can do about it, what it means, and then we will wrap up with a little bit about how to understand the resources that are available to you. And how they fit into that bigger picture of you know, what your strengths, weaknesses, and opportunities and threats actually are.

Can you see all these parts of your business clearly?

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The Gauntlet | GB55

Thu, 08 Jun 2023 06:00:00 -0700

How do you get through the toughest time in your business without quitting or going crazy?

In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the next steps are unclear.

How do you know if you're in it?

How do you know when it's gonna end and how do you get out of it?

Many clients work with Illana to level up or transition to a new phase in their work. They often struggle to determine what is valuable and worth pursuing, and what they should leave behind.

And in all of this, consider impact and understand what is possible based on personal experiences and available resources.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Asynchronous Income vs Passive Income | GB54

Tue, 16 Aug 2022 10:00:00 -0700

Asynchronous income. What IS that?!
In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours. Find out how we define asynchronous income and whether or not it's right for your business. How could you create asynchronous income streams to allow you to flatten out your income so there are fewer peaks and valleys?

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

You don't have to be a commodity | GB53

Tue, 02 Aug 2022 15:00:00 -0700

How to know what you should commodify and what you shouldn't.

In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners.

First, I discuss what I mean by commodity, and what's the difference between being a commodity and not being one.

Then I talk a bit about what it means to make that conscious choice to take a different path.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Let's talk about ethical marketing | GB52

Tue, 21 Jun 2022 16:00:00 -0700

What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing?

Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do and not allowed to do.

Today I am talking about being afraid of saying the wrong thing and whether or not that's a bad thing, how to stay connected to your customers, and how you can aspire to not hurt others while still saying what you want to say.

Stop being afraid of the wrong thing.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Offer Design Part 5: Does your offer make the world better? | GB51

Tue, 14 Jun 2022 04:00:00 -0700

Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it?

In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about sustainability even as a solopreneur or small business and what place the triple bottom line has in your offer design.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

What I do and why I do it | GB50

Wed, 25 May 2022 05:00:00 -0700

This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey.

In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more.

Join me. And thanks for listening. I am truly grateful that you're here.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Offer Design Part 4: What does done look like? | GB49

Wed, 18 May 2022 09:00:00 -0700

This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there?

And are you even designing one with an ending?

First, we will look at how you think about this right from the jump. How do you think about finishing when you haven't even started? And is that going to be different for every client? Or do you want an open-ended loop? Are you more interested in having an open-ended client relationship?

We're going to look at two different things. The first is, what does your offer look like and what suits you and your work best? An open-ended or close ended client relationship? And then second, assuming you're looking at a close-ended one, how do you know when you're there? How do you know what finished looks like? And how do you know when to walk away in service of both you and your client?

Listen now. Subscribe. And stay tuned for the next episode on offer design coming soon.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Offer Design Part 3: Delivery on your terms | GB48

Tue, 10 May 2022 12:00:00 -0700

In part 3 of the Offer Design Series, we talk about delivery.
How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the method, but that created more obstacles to doing good work. I had to change the way I delivered in order to keep my promises to clients.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Offer Design Part 2: Good scheduling is good leading | GB47

Tue, 03 May 2022 12:00:00 -0700

Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Offer Design Part 1: Know your promise | GB46

Tue, 26 Apr 2022 13:00:00 -0700

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer design begins with a promise. What is the promise that you're making? And do you know if you can keep it?

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to do AMAZING consults - Part 3 | GB45

Tue, 12 Apr 2022 09:00:00 -0700

Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing.

The kicker here, and this is really important, is to tell them no. Listen in to find out why and how to close your consults.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to do AMAZING consults - Part 2 | GB44

Tue, 05 Apr 2022 08:00:00 -0700

This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any kind of relationship.

The meaty part in the middle of a consult has to be where you show the best of yourself. How do you ask the right questions, make it a meaningful interaction, keep track of time, think about emotional capacity, and learn what you need to learn in just one consult or interview?

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to do AMAZING consults - Part 1 | GB43

Tue, 29 Mar 2022 13:00:00 -0700

This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any kind of relationship.

Most people approach consults like, "How can I close this as fast as possible? How can I get this person to sign on the dotted line in the most efficient way possible?"

Consults often feel like a high-pressure situation for all parties. But they don't need to. So we're going to talk about how to dismantle that high-pressure system and why it's important.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to be responsible with words that matter | GB42

Wed, 02 Mar 2022 00:00:00 -0800

In this episode, we are talking about language and leadership. This is one of my favorite topics because we are going to talk about the words that need to f-ing go.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

But IS IT a revolution? Really? | GB41

Thu, 24 Feb 2022 20:00:00 -0800

In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Why nothing you do matters when nothing you do matters | GB40

Wed, 16 Feb 2022 00:00:00 -0800

In this episode, we're talking about impact.

When you're trying to make a positive impact, it can be very frustrating to feel like nothing you're doing matters. It's the thing that generally stops people from doing impact-driven, social justice type work because it feels like a drop in the ocean. And you know what, here's the really uncomfortable truth. It probably is.

Without power, nothing you do matters.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

What does it feel like to lead with power? | GB39

Tue, 08 Feb 2022 17:00:00 -0800

This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true. This week, I talk about powerless leadership and what it looks like, the kind of power you want for effective leadership, and what it feels like to lead with (or without) power.

Do you want to know what you have, what you are capable of, and what makes you effective? Join me for this episode on leading with power.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Making peace with wanting power | GB38

Tue, 01 Feb 2022 08:00:00 -0800

Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it?

In order to make a real impact, accepting the need for power is a huge deal.

This episode will have you think about your relationship with power as it is now and whether or not resistance to wanting power is getting in your way.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Identifying your leadership values | GB37

Tue, 25 Jan 2022 06:00:00 -0800

This episode is all about identifying your leadership values. It might not sound sexy, but it's essential.

This is not going to be the standard "what are your values?" And you say, "honesty," and then we move on. It's not what we're doing right now. First off, we're going to articulate the need. Why do you need to know what your leadership values are? Second, we're going to talk about what leadership values even are. And then we're going to talk about how to figure out what yours are.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The future of leadership | GB36

Tue, 18 Jan 2022 05:00:00 -0800

Let's talk about the future of leadership. It's not a light conversation, so grab a coffee and settle in.

Leadership is broken, like real broken. We don't actually know how to do this. And I want to talk about what to do about that and what the future might look like. So today I'm going to do a little rant about what's not working. I'm going to talk a little bit about some examples of, of ways in which changing things for the future is likely not helping. And then, I'm going to give you some ideas about what to take away so that you know what to think about in the spectrum of your own work in the world, so that you can start thinking about the future in a different way. You know, light stuff.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

What does leadership mean to you? | GB35

Tue, 11 Jan 2022 01:00:00 -0800

Good Business episodes are usually to teach something, whatever's top of mind that day. But this episode marks something new.

Today's episode is the starting line for 12 months of content where we're going to talk about leadership. What it is, what it isn't, what it means, and why it's important.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The power of constraint | GB34

Tue, 10 Aug 2021 14:00:00 -0700

This episode is about constraint and the power of constraint. And today we're going to dig into the difference between constraint and scarcity and false scarcity and how those three things affect users, buyers, and consumers differently, no matter what you do.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Be willing to tear it all down | GB33

Thu, 29 Jul 2021 01:00:00 -0700

Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we're going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we're not supposed to make peace with, which is that something is not actually better than nothing.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

What is your work ACTUALLY worth? | GB32

Fri, 21 May 2021 10:00:00 -0700

I'm so excited to be back in the saddle and podcasting again, and coming to all of you with all kinds of fun, new stuff today. I want to jump right in and talk about something that's really, really important to me. And that is how we value our worth.

I've been really amazed at how people talk about worth in the online space and in the business space. We tend to not really think about worth, especially as women, we don't think about worth in the same way that men do. I mean, it's an interesting thing, you know, how women are in this constant state of feeling like we have to prove something, right? Like we have to stand up for ourselves. We have to prove our worth. We have to show people that we have the same value that men do. And that's it, it's such an incredible waste of time and energy.

And today I want to talk about how I think about my own worth and how I encourage clients to think about theirs and how I encourage you to think about yours.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Why you shouldn't start a membership site | GB31

Fri, 16 Oct 2020 10:48:07 -0700

Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Four not shocking business disappointments | GB30

Tue, 05 May 2020 13:44:55 -0700

Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Be of service and don't be a sh*thead | GB29

Mon, 20 Apr 2020 14:12:14 -0700

Today's episode is all about how to not be a jerk in the middle of a crisis.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Avoid the piles of bricks. | GB28

Mon, 03 Feb 2020 21:00:00 -0800

Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

When you're failing, learn how to ask the right questions | GB 27

Mon, 20 Jan 2020 21:00:00 -0800

Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn't totally tank your chances of actually getting it.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Freelance Files: Why over-delivery is the enemy of getting rehired | GB 26

Tue, 07 Jan 2020 00:30:00 -0800

Things like adding extra value to something you do is fine.
What I’m talking about is when you completely blow the scope of what was asked of you out of the water.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Start where you are. Use what you have. Do what you can. | GB 25

Wed, 11 Dec 2019 15:42:05 -0800

Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur Ashe

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Why impact matters as much as marketing, sales, or strategy. | GB 24

Mon, 28 Oct 2019 20:59:00 -0700

Today’s episode is less of a lesson than recent episodes. Instead, today we’re making a case for a topic we’ll be talking a LOT more about in the future: IMPACT. What it is. Why it matters. And how to pay attention to it.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Market visibility for people who care about other people | GB 23

Mon, 14 Oct 2019 22:00:00 -0700

Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time you have for your work without sacrificing what those VIPs need and expect from you. Next up, we talk about exposure, protection, and the responsibility you have to those who matter most.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Know Your Stakeholders | GB22

Mon, 30 Sep 2019 21:00:00 -0700

In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Pricing Basics: Why discounts are the worst thing you can do for a values based business and what to do instead | GB21

Mon, 16 Sep 2019 21:31:13 -0700

Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Pricing Basics: your value is not attached to your price | GB 20

Mon, 02 Sep 2019 21:00:00 -0700

This episode breaks down the popular trope that if you don't charge a lot, people won't value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Why trustbuilding beats listbuilding every day of the week | GB19

Mon, 19 Aug 2019 21:00:00 -0700

Today we're talking about why trust building beats list building every day of the week. We talk about why having a primary focus on list building in client acquisition is the very best way to feel like you are banging your head against a wall.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

CEO Mindset: Looking into the dark | GB18

Tue, 06 Aug 2019 13:05:46 -0700

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

What to do when you just can't get fired up about a great idea | GB17

Tue, 23 Jul 2019 10:27:38 -0700

Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love something but not be lit UP by it. Then we’ll talk about what to do about it and how to fix it. And finally, we’ll wrap up with some inspiring examples of how this works in action.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

You should quit. Here's why. | GB16

Fri, 05 Jul 2019 11:49:34 -0700

Quitting usually comes with shame. It feels like bad decisions and ignorance and can certainly be predicated on failure, but it is, and will always be a choice that is 100% within your control. You can’t be forced to quit. You can only choose to quit.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The Content Series Part 3: Take responsibility for your words | GB15

Fri, 21 Jun 2019 12:56:45 -0700

Each communication or point of contact you have with your people will have a ripple effect on every subsequent interaction. A blog post from years ago - left to languish in the annals of Google - that has nothing to do with your current work - can tell a potential client all the wrong things about who you are and what you do NOW.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The Content Series Part 2: Why telling the truth is the last frontier of content marketing | GB14

Wed, 12 Jun 2019 15:47:47 -0700

Today’s episode is all about the last frontier of content marketing: The bold notion that you can tell the whole truth and people will buy whatever you’re selling.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The Content Series - The necessity myth | GB13

Tue, 28 May 2019 17:09:24 -0700

Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Your business model is making you miserable. | GB12

Tue, 14 May 2019 12:43:07 -0700

Today’s episode is about the fine art of designing offers and revenue models that work for YOUR work. Because when it comes to how you deliver what you do, one size most definitely does not fit all.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The case for loving your business as much as you love your work | GB11

Mon, 29 Apr 2019 13:57:19 -0700

Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

You don't have to make a living at your life's work | GB10

Tue, 16 Apr 2019 15:12:50 -0700

Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your life

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The two leaders: Do you feed your people, or feed ON them? | GB09

Sun, 07 Apr 2019 12:42:32 -0700

Leadership is not an optional choice to be made, but rather something that WILL come with success, and how it’s essential you choose who YOU want to be from the two primary types of leaders. Because if you DON’T choose, you’re leadership style will continue to be muddled with bad habits and a tactical vacuum. It will affect who you are, how people see you, and the behaviors of those who follow.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Understanding Strategy vs Tactics

Mon, 25 Mar 2019 09:32:51 -0700

Understanding the difference between strategy and tactics is a critical skill in business leadership, and is the one most solopreneurs completely skip. Today’s episode offers a primer on what each actually ARE, how to use them, and how to ask yourself the harder questions that will lead to success.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Selling Basics Part 3: Marketing Funnels Suck | GB07

Mon, 18 Mar 2019 08:31:23 -0700

Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Selling Basics Part 2: For love and money | GB06

Mon, 11 Mar 2019 08:30:49 -0700

Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the sales process, the first step it to find ways to love every piece of it. And the first major piece is quite obviously the person on the other end of the line.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Selling Basics Part 1 | GB05

Mon, 04 Mar 2019 01:00:00 -0800

Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Values and Value: The center of EVERYTHING | GB04

Mon, 25 Feb 2019 15:11:06 -0800

Your values affect your your deepest work, how you make decisions, how you operate externally from yourself. It’s how you move through the world. Your value is how other’s experience it. Today's episode is a deep-dive primer on why understanding both is critical.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The one thing you can't compromise on | GB03

Mon, 18 Feb 2019 09:19:42 -0800

Business is FULL of opportunities for compromise. Options. Bad advice. The kind that tells you it's OK to sacrifice your values. And as business owners, we are often asked to bend, shift, stretch. Change what we KNOW to be true to fit "The Rules". Today, we explore how to not lose your best work in all the hustle.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The Power of the Process | GB02

Fri, 08 Feb 2019 14:06:06 -0800

Process goes WAY beyond systems setup. Today, we talk about how identifying the ways in which your process is slowing your growth can be one of the most valuable exercises you can do to thrive and grow.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

The BIGGEST mistake new entrepreneurs make | GB01

Mon, 28 Jan 2019 17:09:00 -0800

So it turns out that your business is not about you. It's about the people you most want to serve. Today we explore how (and why) to set your ego aside so you can build your business based on the RIGHT factors, rather than your deepest desires.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Episode 00: Introduction to Good Business

Mon, 28 Jan 2019 15:04:09 -0800

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk