Wedding Business Solutions

If there's no risk of failure, there's no opportunity for growth

Wed, 17 Jun 2026 00:00:00 -0400

Are you playing it too safe in your business, avoiding the chance to learn and stretch beyond your comfort zone? What could you accomplish if you focused less on the fear of failure, and more on the opportunities that come from simply trying something new—even if it doesn’t go as planned? In this episode, I share insights on reframing failure, recognizing unexpected wins, and taking control of how you respond when things don’t turn out the way you hoped.

Listen to this new 6-minute episode for motivation to embrace the risk of failure as your stepping stone to growth and progress.

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

ADHD is Awesome!

Wed, 10 Jun 2026 00:00:00 -0400

Is ADHD really a superpower hiding in plain sight? What if the qualities you thought were obstacles are actually your greatest business assets? How can understanding a different perspective—whether it’s ADHD, autism, or dyslexia—change the way you work with clients and partners? In this episode, I reflect on how embracing neurodiversity helps us all see hidden strengths in ourselves and those around us, from hyper-focus to creative problem-solving, and why “different” often means “awesome.”

Listen to this new 7-minute episode for insights on using our unique brains to our advantage and building better, more understanding business relationships.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Becca Pountney - Marketing Theme Park or Marketing Funnel!

Mon, 08 Jun 2026 00:00:00 -0400

Are you still relying on the old marketing funnel—or ready to embrace the chaos of today’s “theme park” marketing world? What actually makes you stand out in a crowded industry, and are you tracking what works or just chasing the newest trends? In this episode, I sit down with UK wedding industry marketing expert Becca Pountney to explore her innovative “marketing theme park” concept, why data matters more than ever, and what it really takes to attract ideal couples in 2026 and beyond.

Listen to this new episode for smart strategies on getting visible, understanding your customers, and making your wedding business the destination clients can’t resist.

Becca Pountney is one of the UK's leading wedding marketing experts, helping venues and wedding professionals attract more bookings through smart, practical marketing strategies. She is the award-winning host of Wedding Pros Who Are Ready to Grow and author of Done is Better Than Perfect.

Contact Becca:
Instagram: https://www.instagram.com/beccapountney/

Website: https://beccapountney.com/

Facebook: https://www.facebook.com/beccapountney

LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033

Podcast: https://wedding-pros.captivate.fm/listen

Book: https://a.co/d/42Y30LB

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do the names of your packages matter?

Wed, 03 Jun 2026 00:00:00 -0400

If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver.

Listen to this new 5-minute episode for ways to freshen up your package names, spark excitement in your conversations, and stand out from your competitors.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

If you don't like the outcome, don't blame the app or the tool

Wed, 27 May 2026 00:00:00 -0400

If you don’t like the outcome, are you blaming the app, the tool, or taking a look at your own approach? Are you asking yourself if you’re using the right input, giving clear prompts, or even using the right tool for the job? In this episode, I dig into why blaming technology often misses the real cause, and how getting better results might be more about how you use the tool—not the tool itself.

Listen to this new 6-minute episode for a quick mindset shift on getting better results by focusing on your approach, not just the technology.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Andy Neillie - The silent leader!

Mon, 25 May 2026 00:00:00 -0400

Are you making everything run smoothly without stepping into the spotlight? Are you letting your work speak for itself, or do you feel the need to get the credit? In this episode, I talk about the power and business impact of being a silent leader—how subtle direction, teamwork, and humility can elevate everyone’s experience (including the client’s) and strengthen your business relationships.

Listen to this new episode for insights on building trust, empowering your team, and making every event a seamless success—by leading from behind the scenes.

About Andy:

Best-selling leadership author Dr. Andy built a business from start-up to $5 million in annual sales. He recently sold the business to focus full-time on helping other leaders develop their teams. His leadership philosophy blends practical wisdom with a focus on humility and resilience.

Beyond business, Andy is active at his church; he is also a fitness enthusiast and pet owner, often finding leadership lessons in unexpected places—whether in the gym, managing a business, or observing the habits of the many dogs he and his family have rescued over the years. His ability to weave relatable, everyday experiences into powerful leadership insights makes Neillie a sought-after speaker and mentor.

Contact Andy:

NeillieLeadership.com

LeadershipMaterials.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is Anchoring bias hurting your sales?

Wed, 20 May 2026 00:00:00 -0400

Is your starting price telling customers more than you think? Are you anchoring expectations too low—and then working uphill to justify your real value? What happens when clients see “starting at” and then get sticker shock when the actual results they want cost more? In this episode, I challenge the use of starting prices, reveal the power of anchoring bias, and discuss how reframing your pricing approach could help you sell for value—not from the bottom.

Listen to this new 8-minute episode for a fresh perspective on presenting your prices and why a range might work better than a starting price.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Hope for the unintended outcome!

Wed, 13 May 2026 00:00:00 -0400

What if the best results in your business and life come from what you didn’t see coming? What if your last “failure” was actually a success in disguise? In this episode, I share stories of accidental inventions, personal surprises, and why looking for new opportunities in unexpected outcomes can be the real game-changer in both life and the wedding industry.

Listen to this new 8-minute episode for a fresh perspective on turning “failures” into unexpected wins and why being open to the unintended can lead to your next big success.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Tim Richardson - Are you practicing Pausitivity?

Mon, 11 May 2026 00:00:00 -0400

What if you paused—really paused—just long enough to let the best ideas surface? What possibilities could emerge for your business if you built in moments of quiet, or even a technology sabbatical? In this episode, I talk about how hitting the pause button can fuel innovation, help reset your mindset, and encourage out-of-the-box thinking for both you and your team.

Listen to this new episode for inspiration on using intentional pauses to recharge your creativity and discover fresh solutions by simply stepping back.

About Tim:
Tim Richardson, CSP (Certified Speaking Professional), is a keynote speaker and customer experience expert who helps professionals create outstanding experiences by tapping into what he calls - Pausitivity.

With a background in luxury hospitality, including leading the effort to obtain AAA's Five Diamond award at the Ponte Vedra Inn & Club, Tim shares practical, real-world strategies (and a few entertaining stories) to help clients handle customers, conversations, and chaos with confidence.

Subscribe to his newletter here - https://www.linkedin.com/newsletters/pausitivity-6885273916768686080/

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you seek contrarian views?

Wed, 06 May 2026 00:00:00 -0400

Are you open to hearing opinions that challenge your own, or do you find yourself surrounded by people who always agree with you? What could you gain by inviting critical feedback before sharing your own perspective? In this episode, I share why the best leaders actively look for dissenting voices and how doing so leads to better decisions, using examples from both business and science (like Darwin!). Learn how questioning your assumptions can reveal blind spots, prevent costly mistakes, and ultimately help you grow—if you’re willing to listen.

Listen to this new 6-minute episode for practical ways to welcome different viewpoints, and see how asking tough questions can lead to stronger results.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Sunk cost bias - is this hurting your business?

Wed, 29 Apr 2026 00:00:00 -0400

Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you from making smarter decisions for your business—especially when starting fresh could actually move you forward.

Listen to this new 7-minute episode for eye-opening examples and practical ways to recognize (and move past) the sunk cost bias in your business decisions.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Avish Parashar - What can improv teach us on how to crush apathy in our businesses?

Mon, 27 Apr 2026 00:00:00 -0400

Avish Parashar - What can improv teach us on how to crush apathy in our businesses?

Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? How can embracing improv’s “yes, and” mindset empower your team, crush burnout, and spark creativity? In this episode, I explore how recognizing and shifting your mindset can transform engagement in your business, with insights from improv and practical steps for moving from passive acceptance to genuine excitement—even in the face of overwhelm or uncertainty.

Listen to this new episode for practical ideas to spot hidden apathy, empower your people, and use “yes, and” to fuel meaningful change and creativity in your business.

About Avish:

Avish Parashar, originally from Poughkeepsie, New York and now based in Philadelphia, started in theater but quickly pivoted to improv in college, launching a career that led him to found Polywumpus Improv Comedy. Through that experience, he discovered that the principles of improv translate directly to navigating real-world change. Today, he’s a keynote speaker and author who helps leaders and teams embrace uncertainty, boost creativity, and shift from apathy to engagement using the “Yes, And” mindset. Blending humor, audience interaction, and practical tools, Avish empowers organizations to turn change into opportunity, with a core message that the real barrier isn’t resistance—it’s apathy—and that growth comes from saying “Yes, And” to what’s next.

Website: https://www.AvishParashar.com

Book URL: https://avishparashar.com/say-yes-and-to-change/

LinkedIn: https://www.linkedin.com/in/avishparashar/

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Pricing Transparency - why it matters!

Wed, 22 Apr 2026 00:00:00 -0400

Are you scaring away potential clients without realizing it? Are you afraid to list your prices because you think it will hurt your inquiries, while as a consumer you always want to see the price yourself? In this episode, I talk about the power of pricing transparency—not just for budget shoppers, but at all price levels. How can sharing even a range help attract the right clients and save you time in the process? What if being more transparent is the real game-changer for your business?

Listen to this new 9-minute episode for practical advice on balancing transparency, filtering leads, and attracting customers who value what you offer—and can afford it.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Can you make your own business obsolete before someone does it for you?

Wed, 15 Apr 2026 00:00:00 -0400

Are you holding onto products or services just because they've always worked—even if customers aren’t interested anymore? What if trimming the dead weight in your business could make space for more profit, innovation, or just more joy in your day-to-day? In this episode, I explore the importance of constantly evaluating what you offer, being willing to cut what's not working, and why it's crucial to stay one step ahead—even if others start copying you.

Listen to this new 6-minute episode for insight on deciding what to keep, what to cut, and how staying proactive can keep your business thriving.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

So, I had a conversation with ChatGPT, no really, I did, and you can hear it!

Mon, 13 Apr 2026 00:00:00 -0400

How can AI help you, not just someday, but right now do the things you already do, only better or faster? Are you stuck staring at analytics you don't understand? Is your website’s first impression still speaking to the couples of five years ago? In this episode, I have a conversation with ChatGPT (yes, an actual conversation) on how to use AI as your collaborator to interpret data, refresh your messaging, and become a stronger prompt engineer so you can amplify what’s already working in your business.

Listen to this new 20-minute conversation I had with ChatGPT for practical ideas on using AI to save time, update your website, and turn confusing data into actionable insights.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You've been prompting for years!

Wed, 08 Apr 2026 00:00:00 -0400

You've been prompting for years!

Are you getting the best results from your clients, employees, or even AI? Have you ever wondered why vague instructions lead to vague outcomes? In this episode, I explore how the way you communicate—whether with people or technology—impacts the results you get. Discover why context, clarity, and details in your input matter, and how they can bring you closer to the answers you need.

Listen to this new 5-minute episode for practical ways to give better direction and improve your outcomes—whether in business, with clients, or using AI.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

People like to buy, they don’t like to be sold to!

Wed, 01 Apr 2026 00:00:00 -0400

Are your wedding clients feeling empowered to make their own choices, or are you unknowingly making them feel “sold to”? What friction are you adding that might be keeping them from saying yes? In this episode, I dig into why offering clear choices and real answers can help clients buy with confidence—rather than running the other way.

Listen to this new 10-minute episode for insight on how to remove buying barriers, answer questions, and turn your approach from salesy to supportive.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Beth Fox - Confessions of a Gen Z Bride

Mon, 30 Mar 2026 00:00:00 -0400

Are you losing couples before you even have a chance to connect? What if simply answering their first question—how much do you cost—was all it took to keep them from ghosting you? Would you book more show rounds if you made your pricing transparent and reduced the friction for Gen Z clients? In this episode, I share a first-hand account from a Gen Z bride and wedding industry insider about why she ghosted her first venue, what vendors are getting wrong with their first responses, and how follow-up and adding genuine value—not just sales tactics—can turn inquiries into bookings.

Listen to this new episode for insights on how clear communication, upfront pricing, and a personal, helpful touch can set you apart and convert more of today’s couples.

About Beth:

With over 10 years of experience in customer service, I’m passionate about building genuine, lasting relationships; whether that's supporting clients, connecting with venues, or working as part of a brilliant team. I enjoy sharing my knowledge of the wedding industry, offering a unique perspective of an ex venue coordinator and current GenZ bride-to-be.

Contact info: Beth@weddingdates.co.uk

LinkedIn Handle: www.linkedin.com/in/bethlucyfox

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

If you can't walk a mile in their shoes, at least take a few steps

Wed, 25 Mar 2026 00:00:00 -0400

If you can't walk a mile in their shoes, at least take a few steps

You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don’t think so, but that doesn’t mean we shouldn’t at least take a few steps as they do.

Listen to this new, 9-minute episode for some ideas on how to gain more of their perspective, to make it easier for them to do business with you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

She said the quiet part out loud!

Wed, 18 Mar 2026 00:00:00 -0400

Are you treating your wedding inquiries like sales calls instead of conversations? What might you be missing when you skip the human touch and rush to booking a tour or a meeting? In this episode, I explore why couples want genuine connection, how industry habits lead to ghosting, and practical ways to start real conversations that win more bookings.

Listen to this new 9-minute episode for actionable advice on adapting your inquiry responses, reducing ghosting, and meeting couples where they are—so you convert more leads by creating meaningful engagement, not just transactions.

f you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Anthony Lambatos, Footer's Catering - When Less is More!

Mon, 16 Mar 2026 08:00:00 -0400

Is your business suffering from “mission creep”—trying to be everything to everyone? What would happen if you simplified your offerings and focused on doing one thing exceptionally well? In this episode, I explore how subtracting, not adding, can make your business and life better, and why aligning your work with joy and purpose leads to outstanding customer experiences.

Listen to this new episode for inspiration on simplifying your business, avoiding burnout, and creating exceptional experiences by focusing on what you love and doing it better every day.

About Anthony:
Anthony Lambatos believes heart-led leadership isn’t just good for people — it’s good for business.

Since purchasing Footers Catering from his father in 2010, Anthony and his wife April have quadrupled revenue, maintained retention 50% better than the industry average and opened an event center called Social Capitol. Footers has been recognized nationally for innovation in both catering and culture, earning “Best Places to Work” honors eight years running.

In response to industry demand, Anthony founded MIBE, a leadership development and culture-building organization that helps leaders grow people-first organizations. An award-winning speaker, Anthony inspires leaders to create workplaces where fulfilled employees fuel unstoppable results.

Contact:

LinkedIn: www.linkedin.com/in/anthonylambatos

Instagram: @MibeLeadership

www.themibe.com (education company)

www.footerscatering.com (catering business)

www.socialcapitolevents.com (event center)

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What are you doing to get outside your comfort zone?

Wed, 11 Mar 2026 00:00:00 -0400

How often do you hold yourself back because you’re waiting until you can do something perfectly? What have you learned or accomplished when you finally tried something new, even if it felt uncomfortable or you failed at first? In this episode, I share stories—from learning languages to playing piano live, to earning martial arts belts later in life—about how the best growth happens when we allow ourselves to be imperfect and take that first, shaky step beyond what’s familiar.

Listen to this new 8-minute episode for inspiration to step outside your comfort zone, embrace the discomfort of learning, and discover how failing forward can lead to your best results.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How can you be authentic in an AI world?

Wed, 04 Mar 2026 00:00:00 -0500

Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how to use AI as a tool—starting from your website text, emails, and even telling stories out loud—to help you create personalized, authentic content that stands out. What if learning to personalize and really “teach” your AI could take your authenticity to the next level?

Listen to this new 10-minute episode for practical ways to make your AI-powered content authentic and uniquely “you”—and learn why giving more context and personalizing your tools will help you stand out.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Lester Young - Smart Goal Setting!

Mon, 02 Mar 2026 00:00:00 -0500

What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the "what" and started with the "why"? In this episode, I talk with Lester Young about how powerful a mindset shift can be for goal setting, why your goals should start with clarity and vision (not just numbers), and how to keep yourself anchored even when business (or life) throws you off track.

Listen to this new episode for practical strategies to overcome limiting beliefs, create focused and meaningful goals, and build the mindset that drives consistent progress—one step at a time.
About Lester: Lester Young is a 5 time author, keynote speaker, consulting and Executive Director of Path2Redemption Training & Consulting. Drawing from lived experience and years of mentoring, he trains juvenile justice staff and supports justice-involved youth and adults with practical tools for emotional intelligence, restorative practices, and successful reentry.

Facebook https://www.facebook.com/lester.young.648899

LinkedIn https://www.linkedin.com/in/lester-young-b1b6a0106/

Website: https://path2redemption.org/

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

We are not competing!

Wed, 25 Feb 2026 00:00:00 -0500

Do you ever worry that someone else’s success is taking away from yours? What if focusing on how your competitors are doing actually keeps you from reaching your own goals? In this episode, I ask: Could you be more successful by putting your energy into your own unique results rather than measuring against the competition? What might you accomplish if you stopped defining success by someone else’s achievements? I’ll be sharing why your market is bigger than you think, why every client doesn’t need to be your client, and why your definition of success should be yours alone.

Listen to this new 9-minute episode for a fresh perspective on competition and how investing in your own growth can bring more opportunities than you think.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You can't motivate in the negative!

Wed, 18 Feb 2026 00:00:00 -0500

Are you leading your team by reminding them of what not to do—or are you focusing on what you want to achieve together? Do negative approaches hold you back from moving forward after setbacks? In this episode, I dig into why positive motivation is the key for yourself and your business, share lessons from my experience, and hint at practical ways to get past sunk costs and focus on winning together.

Listen to this new 7-minute episode for guidance on choosing positive motivation, moving past failures, and leading your team forward, no matter the challenges.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brian Lawrence - Answer Engine Optimization

Mon, 16 Feb 2026 00:00:00 -0500

Is your website truly speaking the language of AI, or are you getting lost in translation? What happens when couples use AI to search for wedding pros—are you coming up as the answer, or is your competitor? In this episode, I dive into how the way we search has changed, why it’s not just about traditional SEO anymore, and what practical steps you can take to help AI understand your business accurately. Learn how a simple page hidden from your navigation could be the game-changer in your online visibility, and why regularly updating your reviews and fresh content matters more than ever.

Listen to this new episode for practical tips on making your website AI-friendly, creating an AI-focused resume page, and boosting your findability as search keeps evolving.

About Brian:
Brian Lawrence is the co-author with me of "From Browsing To Booking" and producer of the Inclusive Wedding Summit. His agency is the go-to web design and SEO resource for numerous wedding industry authorities and also consults with many businesses on website and seo strategies. He was homegrown in the industry, owning numerous wedding businesses and serving as VP of a national wedding brand.

Contact Brian:
https://www.brianlawrence.com/meeting-with-brian-lawrence/

https://www.brianlawrence.com/

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

More leads is not your goal!

Wed, 11 Feb 2026 00:00:00 -0500

Is more always better when it comes to leads? What would happen if you focused on quality over quantity, and spent more time following up with the inquiries you already have, rather than trying to get even more? In this episode, I challenge you to reconsider your goal: are you drowning in leads but struggling with conversion? I’ll hint at smarter ways to qualify inquiries, use technology for better follow-up, and look in the mirror before blaming your sources. What if better conversion—and not sheer volume—was actually the key to your success?

Listen to this new 9-minute episode for a practical perspective on how smarter follow-up and better conversion can help you get more business from the leads you’re already getting.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The goal isn't to finish, the goal is to begin

Wed, 04 Feb 2026 00:00:00 -0500

What’s stopping you from starting that new project or habit? Are you setting your sights too far ahead, worrying about the finish line instead of taking your first step? In this episode, I explore how progress is built one action at a time, and why focusing on getting started unlocks personal and business growth. What would happen if you let go of perfection, and allowed yourself to be a beginner more often?

Listen to this new 8-minute episode for motivation, practical examples, and a challenge to take one small step toward your next big goal—today.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Dana Bahr - Marketing with Pinterest now!

Mon, 02 Feb 2026 00:00:00 -0500

Are you relying on Instagram for wedding leads, while your ideal clients are flocking to Pinterest for inspiration? Wondering how you can turn your real-life wedding work into content that lasts longer and brings in more qualified leads? Curious about how Pinterest trends and search behavior can help you stand out and book more couples? In this episode, I dive into how to harness Pinterest as a search engine, repurpose your best content for lasting visibility, and use analytics and timing—not just volume—to connect with couples where they're planning their big day.

Listen to this new episode for practical strategies on building long-term visibility, using Pinterest trends to your advantage, and making every post work harder for your wedding business.

About Dana: Dana Bahr is a Pinterest marketing strategist who helps wedding professionals and creative service providers build evergreen visibility that supports consistent leads without living on social media. Through search-driven strategy, content systems, and clear messaging, she helps businesses create long-term discoverability that compounds over time.

Contact Dana:
Website: www.ddvirtualmanagement.com

Primary Social Link: www.linkedin.com/in/d-m-johnson

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Why is it still so hard to find a phone number these days?

Wed, 28 Jan 2026 00:00:00 -0500

Why is it still so hard to find a phone number these days?

Are you unintentionally making it difficult for potential clients to contact you? What happens when someone wants to reach you urgently, but can’t find a phone number or email—do they just move on? In this episode, I share real examples and insights on why accessibility matters and how simple changes, like displaying your phone number or streamlining your contact form, can make all the difference in winning or losing business.

Listen to this new 7-minute episode for practical ideas on making it easier for your customers to reach you—so you never miss out on a great opportunity.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Well, that didn't go according to plan!

Wed, 21 Jan 2026 00:00:00 -0500

What have you tried lately that didn’t turn out as you hoped? Are you holding back on a new idea because you fear it won’t work? In this episode, I share my own story about taking chances, learning from things that didn’t work, and why the real failure is not trying at all. What could happen if you stopped waiting and started taking action—even if you don’t have all the answers?

Listen to this new 5-minute episode for a dose of encouragement to try something new, embrace detours, and take the first step toward the results you want—even if they’re not guaranteed.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Allison Shapira - AI for the Authentic Leader

Mon, 19 Jan 2026 00:00:00 -0500

Can AI make you sound more human? Can you use technology to connect authentically—without turning into a robot? In this episode, I share lessons from Allison Shapira’s new book and our conversation about striking the right balance between efficiency and genuine connection. Are you using AI to amplify your authentic voice, or are you leaving the human touch behind? What are the boundaries we need to draw so our communications—whether wedding vows or emails—stay personal and impactful in the age of AI?

Listen to this new episode for practical ways to make AI work for you without losing authenticity, and hints on how small businesses can use tech to build stronger, more empathetic client relationships.

Allison Shapira is an executive advisor, Harvard lecturer, keynote speaker, and bestselling author who helps senior leaders communicate with confidence, clarity, and authenticity in high-stakes moments. Since 2003, she has advised leaders from prime ministers to Fortune 50 executives, designing communication programs that build trust and drive results. An adjunct lecturer at the Harvard Kennedy School, her work has been featured in The Wall Street Journal, Bloomberg, The New York Times, and Harvard Business Review. She is the author of Speak with Impact and AI for the Authentic Leader.

Contact Allison Shapira, Keynote Speaker

Website: www.allisonshapira.com

LinkedIn: https://www.linkedin.com/in/allisonshapira/

YouTube: https://www.youtube.com/user/AllisonShapira

Instagram: @AllisonShapira

X: @AllisonShapira

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

It's that time of the year to see the things you're doing wrong!

Wed, 07 Jan 2026 00:00:00 -0500

It's that time of the year to see the things you're doing wrong!

Are you making it easy enough for people to reach you? What does your website say about your business—does a forgotten copyright date hint that you might be neglecting other details? In this episode, I talk about simple things you might be overlooking that could create friction and cost you real clients, plus how freshening up your content and contact options can make a big difference.

Listen to this new 9-minute episode for actionable tips on updating your site so you don’t miss out on inquiries and keep your business looking current.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Roy Porter - The 9 Wastes & The Hidden Event

Mon, 05 Jan 2026 00:00:00 -0500

Roy and I did this as a webinar recently for VenueX AI, and it went so well that I thought all of my listeners should hear it. Enjoy!

Behind every seamless celebration is a mountain of unseen planning, coordination, and human potential. Are you over-processing without realizing it? Are you tapping into the hidden talents of your team, or letting valuable skills slip by? In this episode, we dig into the “nine wastes” that sneak into your workflow, practical ways to streamline processes, and the power of small improvements—plus a story about discovering amazing talent in the most unexpected place. What could one small tweak in your operation change for your team—and your clients?

Listen to this new episode for actionable ideas on cutting waste, empowering your staff, and making every event smoother from the inside out.

Bio:

Roy Porter, Activities Director at Engage Works, is one of the most respected voices in catering and special event operations.

Roy is a nationally recognized expert in hospitality strategy and the recipient of the Michael Roman Lifetime Achievement Award. With more than 3,600 weddings and landmark events to his credit — including the Emmys, Oscars, Grammys, Governors Ball, U.S. Open, and multiple Super Bowls — Roy has seen just about everything that can happen behind the scenes of an event.

Roy brings a people-first, execution-focused mindset to hospitality, and today we’re diving into what most event professionals miss — and how to fix it before it shows up in overtime, stress, or disappointed clients.

Roy's Page https://www.facebook.com/roy.porter.750

Catering community https://www.facebook.com/groups/223554818526099

ICA https://www.facebook.com/internationalcaterers

Instagram https://www.instagram.com/tablewizard1/

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Here are the stats for our secret shopping this year!

Wed, 31 Dec 2025 00:00:00 -0500

Are you following up enough with the couples who already reached out to you? What could your business be missing out on if you only reply once—or not at all? In this episode, I break down the latest secret shopping stats, what they reveal about wedding businesses, and how simple tweaks—like ending your emails with a single question or not overloading messages with attachments—can make all the difference in response rates and bookings. If your biggest opportunity is working with leads who haven’t said no, are you really maximizing it?

Listen to this new 11-minute episode for actionable insights on raising your follow-up game and rethinking how you reply, so you can turn more interested couples into happy clients.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Boy, I wish I had this kind of training when I was starting out!

Wed, 24 Dec 2025 00:00:00 -0500

What if you'd had just one great book or course when you began your wedding business? How much further could you have gone? Are you investing in the right training for yourself and your team, or just hoping for the best? In this episode, I talk about how investing in your own knowledge—and your team's—pays off in sales, confidence, and retention, sharing stats and stories from my journey in sales and the wedding industry.

Listen to this new 9-minute episode for stats, insights, and simple ways to invest in yourself and your business so you can get ahead faster than you ever thought possible.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Jason Hewlett - The Promise to The One

Mon, 22 Dec 2025 00:00:00 -0500

Jason Hewlett - The Promise to The One

Are you keeping the promises that matter most—to your clients, your team, and yourself? What opportunities are you willing to walk away from to stay true to your values? In this episode, I explore how honoring your promise, even when it means saying no, leads to greater success and deeper fulfillment—in weddings, business, and life.

Listen to this new 29-minute episode for real-world stories and practical ways to make your promises your brand—and find lasting purpose beyond just chasing the next sale.

About Jason Hewlett

Having delivered thousands of presentations over 2 decades, Jason Hewlett is the world's only Keynote Speaker utilizing entertainment, musical impressions and comedy to teach leaders how to capture their unique Leadership Promise and Signature Moves. He has performed in every major Casino in Las Vegas, is one of the youngest inductees in the prestigious Speaker Hall of Fame, and is the author of the acclaimed self-help book, "The Promise To The One". Husband, Father, Writer, Mentor, Hiker and Coach, Jason's blog "The Promise" is enjoyed weekly by people worldwide, his online videos and courses inspire learning and entertainment, while educating and uplifting corporate executives, artists, leaders and families.

Follow/Connect With Jason...

https://www.linkedin.com/in/jasonhewlett/ LinkedIn: @jasonhewlett

https://www.youtube.com/user/jasonrhewlett @jasonrhewlett

https://www.instagram.com/jasonhewlett/ Instagram: @jasonhewlett

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is it just me, or is customer service getting worse?

Wed, 17 Dec 2025 00:00:00 -0500

Have you ever wondered why customer service feels more frustrating lately? Are chatbots making things easier or harder for your clients? What would happen if you walked in your customers' shoes and really asked: “Would I want to be treated this way?” In this episode, I share personal stories of surprising fees, AI mishaps, and inconsistent policies, all with the goal to help you spot the friction points in your business and turn them into opportunities to stand out.

Listen to this new 10-minute episode for simple changes you can make today to reduce customer friction, improve service, and create happier clients.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Take time to look back!

Wed, 10 Dec 2025 00:00:00 -0500

Take time to look back!

As we near the end of the year, are you pausing to reflect on what truly went well in your wedding business? Are you focusing too much on the challenges and forgetting to celebrate your wins? What have you accomplished that you didn’t notice while you were “in the moment”? In this episode, I share how looking back can reveal growth, gratitude, and new ways to invest in yourself and your business—for a better year ahead.

Listen to this new 6-minute episode for practical inspiration on celebrating your successes, learning from challenges, and setting meaningful goals for the future.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Bill Cates - The Hidden Heist!

Mon, 08 Dec 2025 00:00:00 -0500

So many of our beliefs about wealth, success, and financial security are shaped by past experiences or stories we've unconsciously absorbed, but are they helping or holding us back? Are your financial habits based on old assumptions, or have you created a plan that actually serves your dreams? In this episode, I talk with Bill Cates, author of "The Hidden Heist," about uncovering self-limiting beliefs, the power of compounding, and why we all need to rethink our approach to building financial dignity and freedom—on our own terms.

Listen to this new episode for inspiration on rewriting your money story, practical tips to grow your wealth, and why awareness is the first step to lasting financial change.

About Bill:
Bill is a Hall of Fame speaker, entrepreneur, referral expert to financial advisors, and

author of The Hidden Heist: Stop Robbing Yourself of Lasting Wealth – An Irresistible Tale of

Financial Redemption. He hosts the Top Advisor Podcast and has been featured in The Wall Street

Journal, Success, and Entrepreneur. He’s climbed Kilimanjaro, trekked to Everest Base Camp—and

today he’s here to help us build financial stability and real wealth by writing a “New Money Story.”

Contact Bill:
www.TheHiddenHeist.com

www.TheOrdinaryMillionaire.com

https://www.linkedin.com/in/billcates/

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you suffering from confirmation bias?

Wed, 03 Dec 2025 00:00:00 -0500

Are you suffering from confirmation bias?

Are you stuck looking for proof that the way you do things is right? When was the last time you challenged your own business habits, or asked if there might be a better way to respond to wedding inquiries or create new offerings? In this episode, I dig into confirmation bias—why we cling to familiar strategies, how rejecting change might be holding you back, and what happens when you finally open yourself up to different perspectives and new solutions.

Listen to this new 7-minute episode for fresh advice on breaking out of old patterns, weighing new options, and finding better ways to grow your wedding business.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do small things consistently every day over a long period of time!

Wed, 26 Nov 2025 00:00:00 -0500

Do small things consistently every day over a long period of time.

Are the big goals in your business or life starting to feel overwhelming? What if you could make real progress just by showing up a little bit each day? In this episode, I explore how small, consistent actions compound over time—whether you're learning a language, building a website, or mastering a new skill. What streak could you start today that would move you closer to your goals? How can you make big tasks feel less daunting by breaking them down into manageable daily actions?

Listen to this new 10-minute episode for inspiration on how simple, repeated efforts can lead to big changes and the motivation you need to start—or restart—your own streak.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Jeffrey Shaw - Selling to the Luxury Buyer

Mon, 24 Nov 2025 00:00:00 -0500

Jeffrey Shaw - Selling to the Luxury Buyer

Are you truly embodying the world your high-end clients live in, or are you just hoping for big sales without understanding their mindset? What’s the difference between offering luxury and simply chasing money? Tune in for real strategies to upgrade your approach, understand your unique perspective, and see why embodying your client’s world—rather than just observing—can transform your wedding business.

Listen to this new episode for insights on why mindset matters, what luxury clients value, and how leveling up your business starts by leveling up yourself.

About Jeffrey:
Jeffrey Shaw is a globally recognized expert on selling to the affluent, renowned for transforming how luxury businesses attract and retain high-end clients. With over four decades of experience working with the world’s wealthiest individuals, he combines deep insight into the luxury buyer mindset with proven strategies for success. A celebrated portrait photographer whose work has appeared on The Oprah Winfrey Show, CBS News, People, and O Magazine, and hangs at Harvard University, Jeffrey brings a rare understanding of affluent clients’ behaviors and needs. He is the author of Sell to the Rich, LINGO, and The Self-Employed Life, a sought-after speaker at top industry events including ASID, NKBA, and the Luxury Home Design Summit, a TEDx presenter featured on TED.com, and the founder of National Self-Employed Day (May 4).

Contact Jeffrey:
https://jeffreyshaw.com

https://www.linkedin.com/in/jeffreyshawauthor/

https://www.instagram.com/jeffreyshaw/

https://www.facebook.com/JeffreyShawAuthor

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What you want vs what you need!

Wed, 19 Nov 2025 00:00:00 -0500

Are you chasing more leads when you should be chasing better results from the ones you already have? What if improved follow up, not just more inquiries, could be the key to growing your wedding business profits? In this episode, I share why focusing on conversion—not quantity—might be what your business truly needs and how systems, automation, or just persistence can make all the difference.

Listen to this new 10-minute episode for practical ways to follow up smarter, boost sales without extra ad spend, and squeeze more profits out of the leads you already have.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you adding sludge to your sales process?

Wed, 12 Nov 2025 00:00:00 -0500

How much effort does it really take for your customers to do business with you? Are you asking for too much information up front, hiding fees, or making simple tasks needlessly complicated? In this episode, I dig into the ways we unintentionally add friction—“sludge”—that drives prospective customers away, and share strategies for making it easier for people to choose you.

Listen to this new 10-minute episode for practical tips on reducing friction and making your business the easiest—and most appealing—choice for couples planning their wedding.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Clint Pulver - I Love It Here!

Mon, 10 Nov 2025 00:00:00 -0500

Are you creating a place where your team loves to work… or just shows up for a paycheck? What moments of mentorship are you providing? What do your employees say about their jobs when you’re not around? In this episode, I share research and insights on how meaningful connection, advocacy, and purposeful recognition lead to loyal teams and lasting retention.

Listen to this new 38-minute episode for practical ways to create an environment your employees never want to leave, plus the simple questions and moments that make all the difference.

About Clint:

Clint Pulver is an Emmy Award Winner, Hall of Fame Keynote Speaker, Author, Pro-

Drummer, Helicopter Pilot, Speaker Coach, and Workforce Expert. Known as the leading

authority on employee retention, Clint has transformed how corporations like the NBA,

Microsoft, Red Bull, and NASA create lasting loyalty through his work and research as the

Undercover Millennial. He is also the author of #1 bestselling book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. He has been featured

by Business Q Magazine as a “Top 40 Under 40,” and is the president and founder of Dream Machines, a youth foundation that gives children with disabilities the gift and magic of flight.

@ClintPulbver on LinkedIn, Instagram, Facebook, TikTok and YouTube

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Which of these 3 salesperson types are you?

Wed, 05 Nov 2025 00:00:00 -0500

Which of these 3 salesperson types are you?

Do you truly think like an owner when it comes to selling your services, or are you simply "punching the clock"? What happens when you empower your team with both responsibility and authority? In this episode, I explore the three kinds of salespeople you might encounter (or be yourself), why it matters for your clients’ confidence, and how acting with an owner’s mentality can shape your success—and your referrals.

Listen to this new 11-minute episode for insights on adopting an owner’s mindset in every sale and building a team that inspires trust, loyalty, and long-term business.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you ever going to change the way you respond to inquiries?

Wed, 29 Oct 2025 00:00:00 -0400

Are you ever going to change the way you respond to inquiries?

Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll talk through new ways to keep the conversation going, how to avoid getting ghosted, and why asking the right question—at the right time—makes all the difference.

Listen to this new 9-minute episode for practical tips on changing your inquiry responses, adapting to today’s couples, and improving your lead conversions.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rob Ferre - You're doing conferences all wrong!

Mon, 27 Oct 2025 00:00:00 -0400

Are you making the most of your time at conferences, or are you just showing up and blending into the crowd? What if approaching networking with a spirit of service could transform not only how others see you, but what opportunities come your way? In this episode, Rob Ferre and I dig into why being known for generosity and involvement can do more for your business than any cold call ever could. From practical advice for introverts to the power of giving without expectations, we explore how real value comes from relationships—especially the ones you don’t see coming.

Listen to this new episode for ideas on how intentional networking and genuine service can open doors in your business and leave a lasting impact on your community.

About: Rob Ferre, CSP is a professional speaker, emcee, and entertainer from Salt Lake City, Utah. With over 20 years of experience, he’s entertained and presented to audiences around the world—from Des Moines to Dubai. After three years working for Disney, Universal Studios, and Nickelodeon in Orlando, Rob founded his own entertainment company, Life of the Party, in 2007.

A sought-after voice in the wedding and event industry, Rob has spoken at major conferences including Wedding MBA, The Special Event Show, WeddingWire World, and the Destination Wedding Planners Congress. He’s a proud member of WIPA, ADJA, and NSA (where he also served as chapter president), and holds the prestigious Certified Speaking Professional (CSP) designation—earned by only the top 15% of speakers worldwide.

Level up and grow with Rob Ferre - an exceptional speaker, emcee, and entertainer.

IG @RobFerre

RobFerre.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Would adding a reviews page help your SEO?

Wed, 22 Oct 2025 00:00:00 -0400

Would adding a reviews page actually boost your SEO, or should you focus on placing testimonials throughout your site instead? Are your visitors really clicking to see your reviews page, or are those testimonials better shared in context? In this episode, I break down the real impact of reviews pages versus integrated testimonials, and what that means for both your SEO and your customers’ trust.

Listen to this new 8-minute episode for smart strategies on using testimonials for better SEO and stronger social proof that drives results.

View the full transcript on Alan’s site: https://alanberg.com/would-adding-a-reviews-page-help-your-seo-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mark Chapman - When is it time to DIY or Hire Someone to Do It?

Mon, 20 Oct 2025 00:00:00 -0400

Do you know when it’s time to do things yourself, and when you should hand them off? Are you so busy that you can’t spare the hours to learn a new skill—or are you in a spot where investing that time could pay off for years to come? In this episode, I talk with Mark Chapman about the art of knowing when to DIY your online advertising—and when to trust an expert. We ask: How do you balance your time and money to get the results you want? What are the clues that a task is better left to a pro? And how does learning new skills in advertising actually improve every part of your marketing?

Listen to this new episode for practical decision-making tips on when to do it yourself, when to delegate, and how to get the most value—and results—from your advertising efforts.

About Mark:

Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.

We spoke on the episode about The I Do Society's new DIY Advertising Kits, and the special discount for my listeners. It’s like having an advertising expert in your back pocket — with step-by-step guidance for you to plan, build and succeed with paid ads.

And you can get $100 off any kit with my code. Go to https://theidosociety.com/ad-kits/?via=alan and use Coupon Code - ALAN - to save $100

You’ll save thousands and skip months of trial and error this engagement season.

For more information about Mark and his done-for-you services, visit: http://theidosociety.com/

Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting

View the full transcript on Alan’s site: https://alanberg.com/mark-chapman-when-is-it-time-to-diy-or-hire-someone-to-do-it-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are one-page websites coming back?

Wed, 15 Oct 2025 00:00:00 -0400

Should your business consider switching to a single-page site, or is sticking with multiple pages still the way to go? How does a one-page site affect SEO, mobile usability, and the overall client experience? In this episode, I dig into the pros and cons, offering questions you should consider before updating your website—and hint at ways to simplify navigation while maximizing results for your business and clients.

Listen to this new 7-minute episode for insights on choosing the right website structure for your business, optimizing for both search engines and user experience, and determining if a single-page site is right for you.

View the full transcript on Alan’s site: https://alanberg.com/are-one-page-websites-coming-back-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brittany Branson - Live event painting!

Mon, 13 Oct 2025 00:00:00 -0400

Can you turn a super-niche service into a thriving business? What happens when you’re no longer the “add on” vendor, but become someone’s main event? In this episode, I get real about niching down, finding your ideal clients, and pricing your work for value—not just time. How do you move from side hustle to full-time, and what hard lessons do you wish you’d learned sooner? Let’s talk about the art (and business) of being visible, valued, and truly appreciated.

Listen to this new 38-minute episode for real-world strategies to own your niche, attract clients that appreciate you, and build a wedding business around your creative passion.

About Brittany:

Brittany Branson is a destination live wedding artist and creative coach based in the Washington, DC area. Since 2015, she has transformed couples’ most meaningful moments into timeless works of art for clients across the U.S. and beyond, with features in Brides, Martha Stewart Weddings, The LA Times, and The Philadelphia Inquirer. With a background in arts administration and a Master’s in Arts Management from George Mason University, Brittany blends creativity and strategy to help fellow artists grow their businesses. A devoted animal lover, she donates a portion of every project to the local rescue where she and her husband adopted their dogs, Bolt and Ginger.

Contact Brittany
Website: www.ByBrittanyBranson.com

Speaking: www.ByBrittanyBranson.com/speaking

Instagram: @ByBrittanyBranson

View the full transcript on Alan’s site: https://alanberg.com/brittany-branson-live-event-painting-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Handling Damages, should you take a security deposit?

Wed, 08 Oct 2025 00:00:00 -0400

What happens when something gets damaged at your venue or event space? Should you always ask for a security deposit, or only if you’ve had trouble before? How do you decide what kind of damage is “just wear and tear” versus something you should actually charge for? In this episode, I dig into the uncomfortable reality of damages, the importance of clear contracts, how to be fair with clients, and why security deposits might be good business—even if most guests never cause a problem.

Listen to this new 6-minute episode for practical advice on protecting your business from damages, being clear with customers, and making security deposits work to everyone’s benefit.

View the full transcript on Alan’s site: https://alanberg.com/handling-damages-should-you-take-a-security-deposit-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What are you excited about?

Wed, 01 Oct 2025 00:00:00 -0400

Are you excited about something in your business or personal life that makes the work feel a little less like work? Have you thought about how new tools, like AI, might help you enjoy more of the fun parts of your job, while making the “hard” parts easier? In this episode, I share what I’m excited about, including launching my AI alter ego and seeing how AI tools can transform how we handle inquiries, free up time, and focus on what we love most in our businesses and lives.

Listen to this new 8-minute episode for inspiration to embrace what excites you and discover how new tools can make your business—and life—more enjoyable.

View the full transcript on Alan’s site: https://alanberg.com/what-are-you-excited-about-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Abed Elsamna - What are AI Agents and should you use them for your business?

Mon, 29 Sep 2025 00:00:00 -0400

Abed Elsamna - What are AI Agents and should you use them for your business?

Are you letting AI work for your wedding business, or is it still just a mysterious buzzword? What if an intelligent agent could answer leads, schedule appointments, and handle objections—without you lifting a finger? In this episode, I interview Abed Elsamna to break down exactly what AI agents are (and aren’t), how they’re different from chatbots, and why they’re about to transform how you run your business. What pain points could you solve by handing off repetitive tasks? And are you ready for a world where every lead gets instant, personalized attention—while you focus on what actually sets you apart?

Listen to this new episode for real-world scenarios, key differences between AI agents and chatbots, and a look at the future of automating your sales process—without losing your personal touch.

About Abed:
Abed Elsamna is the founder and CEO of VenueX AI, a platform transforming how wedding and event venues sell. Its AI agents engage leads the moment they inquire, follow up and book tours on auto-pilot—helping venues focus on doing what they do best - hosting world class events.

Visit www.venuexai.com to learn more

View the full transcript on Alan’s site: https://alanberg.com/abed-elsamna-what-are-ai-agents-and-should-you-use-them-for-your-business-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Unfamiliar or familiar, not difficult or easy!

Wed, 24 Sep 2025 00:00:00 -0400

Are you hesitant to try something new because it feels difficult—or is it just unfamiliar? What if you started thinking about your challenges not as “hard” or “easy,” but as “unfamiliar” or “familiar”? In this episode, I share how reframing your mindset can make learning and growth feel more achievable, whether you’re mastering a new skill in your wedding business or tackling something outside your comfort zone.

Listen to this new 7-minute episode for a mindset shift that helps you embrace the unfamiliar, keep moving forward, and find mastery in the areas that matter most to you.

View the full transcript on Alan’s site: https://alanberg.com/unfamiliar-or-familiar-not-difficult-or-easy-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should vendors leave reviews for other vendors?

Wed, 17 Sep 2025 00:00:00 -0400

Should vendors leave reviews for other vendors?

Ever wondered if it’s a good idea to publicly praise—or criticize—your industry peers? What happens if things didn’t go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why negative feedback should be handled with care—and conversation—before ever going public.

Listen to this new 8-minute episode for tips on when (and how) to leave vendor reviews that help grow relationships, reputations, and the industry as a whole.

View the full transcript on Alan’s site: https://alanberg.com/should-vendors-leave-reviews-for-other-vendors-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brian Lawrence - Moving the needle towards 2026

Mon, 15 Sep 2025 00:00:00 -0400

Brian Lawrence - Moving the needle towards 2026

What's really moving the needle for your wedding business? Are you making changes now that will set you up for more success when the next engagement season rolls around? Are you treating your website and SEO as living, breathing assets—or are you waiting until it’s too late to update them? In this episode, we unpack the practical steps you can take right now to boost conversion, show up in more local searches, and start turning more browsers into bookers. Plus, we dive into the difference between expertise and experience, how to use AI authenticity, and the power of keeping your Google Business Profile fresh and relevant.

Listen to this new episode for actionable ideas on website updates, local SEO tips, and simple strategies to attract and convert more couples—just in time for the next big wave of wedding planning.

https://www.brianlawrence.com/

View the full transcript on Alan’s site: https://alanberg.com/brian-lawrence-moving-the-needle-towards-2026-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you tie in charitable causes with your business?

Wed, 10 Sep 2025 00:00:00 -0400

Is supporting a cause part of who you are, or just something you hope will attract more couples? Could promoting certain charities help your business, or might it turn some clients away? In this episode, I talk about the right and wrong reasons to connect charitable giving to your company, and how to decide whether it's something you want to make part of your brand or keep personal. Think about whether your giving is core to your business, or just another great thing you do.

Listen to this new 7-minute episode for guidance on integrating charitable causes authentically and what it really means for your wedding business.

View the full transcript on Alan’s site: https://alanberg.com/should-you-tie-in-charitable-causes-with-your-business-podcast-transcript/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you really know your conversion stats?

Wed, 03 Sep 2025 00:00:00 -0400

Do you really know your conversion stats?

You might know how many inquiries you get, but do you really understand what happens next? Are you tracking how many inquiries lead to real conversations? How many of those turn into meetings or tours—or sales? Are you missing out on bookings just because you’re not following up enough? In this episode, I dig into what key conversion metrics you should be tracking, how to identify your biggest opportunities, and why incremental improvements can add up to a much bigger bottom line.

Listen to this new 9-minute episode for practical ideas on tracking, understanding, and improving each step of your sales process to boost your booking success.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rosemarie Rossetti - Are your weddings and your business accessbile?

Mon, 01 Sep 2025 00:00:00 -0400

Rosemarie Rossetti - Are your weddings and your business accessible?

Are you sure your business and your weddings are truly accessible? Would your customers, employees, or even guests with disabilities feel included at your events or in your workplace? What blind spots might be costing you business—and dignity? In this episode, I shine a light on overlooked areas of accessibility, from the entryway all the way to hiring, and reveal why thinking ahead isn’t just about compliance, but about belonging and better business for everyone.

Listen to this new episode for practical ways to spot and fix your accessibility gaps—and to create spaces where everyone feels not just accommodated, but truly welcome.

About Rosemarie:
Rosemarie Rossetti, Ph.D. is an internationally recognized speaker, consultant, and author on accessibility and universal design. Paralyzed from the waist down after a spinal cord injury in 1998, she transformed her experience into a mission to help organizations create inclusive environments. As CEO of Rossetti Enterprises LLC, she advises associations, corporations, and meeting professionals on accommodating people with disabilities, inspiring audiences worldwide with her resilience, expertise, and actionable strategies. Beyond her work, she enjoys traveling, kayaking, and biking with her husband, Mark Leder.

Contact Rosemarie:
To learn about me and my business, go to my website www.RosemarieSpeaks.com

Here is my LinkedIn profile https://www.linkedin.com/in/topmotivationalspeaker/

There are many videos on my YouTube channel Rosemarie Rossetti, Ph.D. - YouTube

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Use AI as your thought partner, you are still the thought Leader

Wed, 27 Aug 2025 00:00:00 -0400

Use AI as your thought partner, you are still the thought Leader

What if you could use AI not just to generate content, but to actually brainstorm with you—asking one question at a time, guiding your process, and pushing your ideas further? Would having an “AI thought partner” change the way you develop your business, presentations, or even solve your daily challenges? In this episode, I share how using AI tools like ChatGPT as a collaborative partner (not just a tool) can help you brainstorm and refine your ideas—while reminding you to always stay in the driver’s seat as the true thought leader behind your work.

Listen to this new 9-minute episode for fresh ways to use AI for brainstorming, practical tips to personalize your process, and a reminder that you—not the bot—are the real thought leader.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The definition of futility is doing the same thing the same way, and expecting a different result!

Wed, 20 Aug 2025 00:00:00 -0400

Are you still chasing phone calls when your customers just want to text? Are you making it easy for potential clients to do business with you, or are you unintentionally pushing them away by sticking to old habits? In this episode, I challenge you to think about whether your tried-and-true methods are really working as well as they used to, and I share thoughts on adapting to customers’ preferred ways of communicating. What could happen if you stopped resisting change and met your clients where they are?

Listen to this new 7-minute episode for practical insights on adapting your process, making it easier for customers to connect, and staying relevant in a changing market.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Clint Hufft - What does it means to be a professional?

Mon, 18 Aug 2025 07:00:00 -0400

Clint Hufft - What does it means to be a professional?

What does it really mean to be a professional? Is it about getting paid, or is there more to how you present yourself, solve problems, and lift the whole team up? Am I making it easier for others to do their jobs, or am I unintentionally leaving obstacles in their way? In this episode, I dive into the real markers of professionalism, the unseen details that set you apart, and the crucial role of communication and teamwork in the wedding and events industry.

Listen to this new episode for insights on raising your standard of professionalism, becoming the easiest vendor to work with, and delivering value your clients notice—often before you ever take the stage.

Clint Hufft is a recognized and respected authority in the wedding industry. With a client list that includes Britney Spears, Paris Hilton, and The Bachelorette’s Trista & Ryan, Clint has officiated ceremonies for some of the world’s most high-profile celebrities, athletes, and public figures. Clint’s professional background includes extensive experience as a corporate entertainment coordinator and video director. He holds a degree in Radio and Television Broadcasting, which informs his dynamic on-mic presence and production expertise across both live events and digital platforms.

Contact Clint:

ClintHufft.com

@hufftclint

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you send emails with planning tips amongst regular follow-up emails?

Wed, 13 Aug 2025 00:00:00 -0400

Should you send emails with planning tips amongst regular follow-up emails?

Should you send planning tips to potential clients, or is that just adding more noise to their inbox? How can mixing in valuable advice with regular follow-ups help you stand out and keep your leads engaged before and after the sale? In this episode, I explore whether sharing tips is worth it, how often you should reach out, and the best ways to add value without overwhelming your couples.

Listen to this new 9-minute episode for practical strategies to enhance your follow-ups with planning tips, boost engagement, and keep your business top-of-mind—before and after booking.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

When other vendors refer you, how can you help them with better wording?

Wed, 06 Aug 2025 00:00:00 -0400

Would others know how to describe your business if they were referring you? Are your fellow vendors equipped to talk about the real results you deliver, or are they missing the mark? In this episode, I dive into how you can provide your partners with the right language and social proof, using reviews and feedback to craft authentic, effective talking points—making them true ambassadors for your business.

Listen to this new 7-minute episode for practical ways to help others refer you with the best wording, making your value clear to every potential client.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rod McMahon - are you adapting your selling style to their buying style?

Mon, 04 Aug 2025 00:00:00 -0400

Rod McMahon - are you adapting your selling style to their buying style?

Are you selling the way your customers want to buy?
Are you meeting them with a dialogue, or just running through another sales script monologue? What if you're missing those subtle buying signs, taking too long to follow up, or not adapting your process to fit where they are on their decision journey? In this episode, I dig into how we can recognize our own "curse of knowledge," the dangers of ambiguous next steps, and how to mirror our clients’ style for better results and more booked weddings—plus, how small tweaks to your follow-up can bring contracts back faster.

Listen to this new episode for practical ideas on matching your sales to your couples’ buying styles, asking better questions, and closing more confidently—before decision fatigue sets in.

About Rod McMahon: Rod owns and operates Maximum Music DJ Service in both Toronto and Calgary. An Enjoyer of travel, fine drink and delicious food. Find pleasure in getting outdoors with friends in the Canadian Rockies. Student of the world who loves to travel and explore. Staying connected to business through my laptop and cell phone. I truly enjoy my career and it has provided the time and financial rewards for an amazing life.

Contact Rod:

maximumDJ.com

rod@maximumDJ.com

Call/text 647-549-6642

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you handle leads for dates very far into the future?

Wed, 30 Jul 2025 00:00:00 -0400

How do you handle leads for dates very far into the future?

What do you do when a couple wants to book you for a date 15 months out—or even two years from now? How should you manage pricing, contract clauses, or even hold a tentative booking if they don’t have a venue yet? In this episode, I share practical strategies and key questions to ask when booking far in advance, ways to protect yourself against rising costs, and how to clearly communicate expectations (and policies) for cancellations and deposits with your clients.

Listen to this new 9-minute episode for insights on pricing, contracts, and conversations to help you confidently book clients—no matter how far out their event might be.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you reply differently to leads from different sources?

Wed, 23 Jul 2025 00:00:00 -0400

Should you treat every lead the same way? What does someone already know about you before they reach out from a wedding expo, website, or a platform like Hitched? In this episode, I ask: does your follow-up need to change depending on where the lead came from—and if so, how? Find out why a “one size fits all” approach may not get you the best results, and discover smart ways to tailor your follow-up messages to increase your responses and bookings.

Listen to this new 8-minute episode for practical strategies to improve your follow-up and convert more leads by understanding where they come from and what they know about you.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Adam Tiegs - Ways wedding and event pros are using AI

Mon, 21 Jul 2025 00:00:00 -0400

Adam Tiegs - Ways wedding and event pros are using AI

Are you letting AI do the heavy lifting in your business, or are you still resistant to these new tools? What would happen if you could create presentations, emails, playlists, or even marketing copy in a fraction of the time—while still sounding like yourself? In this episode, Adam Tiegs and I dive into how prompt engineering is the new superpower, why editing matters as much as the original AI output, and creative, practical ways wedding pros can start using AI right now to save time, polish their work, and stay ahead without losing that personal touch.

Listen to this new episode for easy-to-implement ideas and conversation starters on using AI to elevate your workflow, plus insider tips on prompt-writing, personalizing content, and tools that make your business life easier.

Adam is a seasoned DJ and AV professional with over 20 years of experience in weddings, parties, trade shows, and corporate events. Starting in the mid-90s, he turned a passion for music and electronics into a full-time career, founding Adam’s DJ Service in 2003 and later NW Event Lighting to enhance events with custom lighting. In 2023, he launched Adam’s AV Service, combining his expertise in audio, video, and lighting. Known for his versatility, Adam also freelances in event production and continues to bring energy and professionalism to every event he’s part of.

Connect with Adam:

www.adamsdjservice.com

www.adamsavservice.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

A brand is not a logo!

Wed, 16 Jul 2025 00:00:00 -0400

What do people really say about your business when you’re not in the room? Is your brand just your logo, your colors, and the fonts on your website? Or is it the promise and story you deliver every time you work an event? In this episode, I explore why your real brand lives in the words and expectations of your customers, and why what they say about you matters much more than any graphic design could.

Listen to this new 6-minute episode for ideas on how to express your brand’s promise, why reviews truly shape your reputation, and how to make sure what people expect matches what you deliver.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What are creative ways to get new inquiries?

Wed, 09 Jul 2025 09:00:00 -0400

What are creative ways to get new inquiries?

Are you making the most of the inquiries you already get, or are you chasing new leads without first maximizing what’s in front of you? Do you know if your responses, follow-up, and online profile are actually helping—or quietly hurting—your ability to convert interest into bookings? In this episode, I dive into creative strategies for getting more inquiries, but also challenge you to look first at how you’re nurturing the leads you currently receive, and how small tweaks to your approach can yield big results.

Listen to this new 8-minute episode for practical ways to boost inquiries, improve your follow-up, and make your online presence work harder for you.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mark Caravaggio - Having the difficult conversations

Mon, 07 Jul 2025 00:00:00 -0400

Mark Caravaggio - Having the difficult conversations

How do you handle difficult conversations with clients or fellow pros when plans go sideways? What happens when a customer comes at you with both barrels, or when conflicting expectations create tension behind the scenes? In this episode, I talk with Mark Caravaggio about practical ways to navigate confrontation, lead with empathy, and set clear boundaries, both before and during weddings. We explore why communicating expectations up front–and knowing when to walk away from the wrong fit–can actually strengthen your business and relationships.

Listen to this new episode for real-world scripts and strategies to stay calm, respond with heart, and turn tricky conversations into opportunities for better collaboration and happier clients.

About Mark:
Hi, I’m Mark Caravaggio—Owner and Operator of inTUNE, a Wedding DJ, MC and Planning business born from a dream and built on purpose. After leaving behind a corporate life in 2011, I set out to create something radically different: a life and business rooted in connection, creativity, and intention. My spiritual awakening in 2019 reshaped everything, leading me to build inTUNE not just as a service, but as a movement of meaning-making moments.

Contact Mark:

Website: https://www.intune.events/

Instagram: https://instagram.com/intune.events

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The 4 Steps to More sales!

Wed, 02 Jul 2025 00:00:00 -0400

The 4 Steps to More sales!

Are you missing out on bookings by skipping important steps? What if the reason you’re getting ghosted is because you’re rushing couples or communicating on your terms, not theirs? In this episode I break down the four-step sales cycle—getting attention, receiving an inquiry, starting the conversation, and finally making the sale. Could making small changes to how you follow up or begin conversations be the key to getting more “yes” answers?

Listen to this new 8-minute episode for a clear roadmap to more sales and practical tips on how to move clients from inquiry to booking—without losing them along the way.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Use Is, not Was in your reviews!

Wed, 25 Jun 2025 00:00:00 -0400

Have you ever wondered how the wording of your reviews impacts how clients perceive your business? Are you missing opportunities to make your services feel relevant and current just by using the wrong tense? In this episode, I explore why using “is” instead of “was” in your reviews can build more trust, show off your ongoing excellence, and even improve your marketing. What subtle shifts can you make in your review requests to ensure your reputation feels as fresh and vibrant as your service?

Listen to this new 5-minute episode for actionable tips on updating your reviews and marketing language so couples and clients know you’re delivering excellence right now.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Kevin Townsend - Weddings in New Zealand!

Mon, 23 Jun 2025 00:00:00 -0400

Kevin Townsend - Weddings in New Zealand

What if your wedding business had to navigate strict lockdowns, shifting markets, and unique cultural expectations—would your sales process survive? How do you attract the right clients and keep your venue calendar full when economic tides turn? In this episode, I share what weddings are really like in New Zealand, including how refining inquiry forms, understanding cultural differences, and using data-driven decisions are helping venues thrive amidst challenge and change. Could your business habits use a Kiwi-style upgrade?

Listen to this new episode for real-world strategies from New Zealand on qualifying leads, responding to economic shifts, and building a sales system that works—even in uncertain times.

About Kevin:
The marketing manager and director of New Zealand wedding company Simply Events. The company owns and manages two wedding venues in Auckland – Abel Estate and Tui Hills. Kevin comes from a background in journalism, media syndication and metadata. In 2028 he and his project-manager wife Ruth Carpenter went into the wedding industry, initially running a pop-up wedding business called Simply Wed before buying Tui Hills in 2019 and Abel Estate in 2021.

Contact Kevin
https://www.popupweddings.co.nz/

https://www.instagram.com/popupweddingsnz/

https://www.instagram.com/tuihills/

https://www.facebook.com/tuihillsauckland

https://www.instagram.com/abelestatevenue/

https://www.facebook.com/abelestatevenue

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

My GPS gets me where I'm going, but I don't know where I am!

Wed, 18 Jun 2025 00:00:00 -0400

How often do you rely on a tool—like GPS or AI—to get you results without really understanding how you got there? Is it always okay to follow directions blindly, or are there times you need to know the “why” behind the answer? In this episode, I explore the risks and benefits of trusting our tools, the importance of understanding processes (at least a little), and when it’s safe to be hands-off versus when you need to dig deeper before you hit “go.”

Listen to this new 7-minute episode for insights on finding the right balance between dependence on tech and informed decision-making in your business.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you include planning tips in your follow-up emails?

Wed, 11 Jun 2025 00:00:00 -0400

Should you include planning tips in your follow-up emails?

When is the right time to start sharing helpful advice with prospective clients? Could offering planning tips too soon be hurting your response rate, or does it add value and set you apart? In this episode, I dive into how to balance giving value with keeping your follow-ups focused and effective, plus ways to make your content truly helpful—without coming off as salesy or overwhelming.

Listen to this new 7-minute episode for practical strategies to make your follow-ups more engaging, add genuine value, and strike the right balance between being helpful and closing the sale.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Shane McMurray - How do tariffs and supply chain issues affect wedding businesses?

Mon, 09 Jun 2025 00:00:00 -0400

Shane McMurray - How do tariffs and supply chain issues affect wedding businesses?

What if your costs doubled overnight? What happens to your business when tariffs and supply chain issues change in a heartbeat? Are you relying too much on a single supplier? In this episode, I talk about the unpredictable nature of tariffs, how they impact different segments of the wedding industry—from bridal shops to service providers—and what proactive steps you can take, like contract updates and diversifying your supply chain, to stay resilient in uncertain times.

Listen to this new episode for practical ideas on protecting your business, managing costs, and preparing your contracts for sudden market shifts.

About Shane:
Shane helps businesses grow profits, attract qualified leads, refine pricing, close more sales, and uncover key opportunities using unbiased, independent research on the wedding market. His work has been featured in The New York Times, Forbes, NPR, and more, and is trusted by government agencies, investors, and researchers. With a B.S. in IT, an MBA in E-Business, and over 30 years' experience in data and 20 years in wedding industry research, he deliver insights that identify your core customer and sharpen your marketing strategy.

Link: https://wedding.report/

Contact Shane:
LinkedIn - Shane McMurray
Text or call 520-906-8025

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Interpreting the silence!

Wed, 04 Jun 2025 00:00:00 -0400

Interpreting the silence!

What does it really mean when you don’t hear back from a potential client—is it rejection, a fake lead, or just something else taking priority in their life? Are you letting the “story you tell yourself” block future business? In this episode, I dig into how we interpret client silence, challenge some common assumptions, and share actionable ways to keep the conversation (and your confidence) going until you have real answers.

Listen to this new 8-minute episode for a fresh perspective on ghosting, tips for persistent follow-up, and practical advice on not letting silence steal your sales.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you building a business to sell?

Wed, 28 May 2025 00:00:00 -0400

Are you building a business to sell?

Are you building a business you can one day sell, or are you creating a lifestyle business that revolves around you? What happens to your company when you’re ready to walk away? In this episode, I explore the true value of your business beyond the physical assets—like your brand, your relationships, and your systems. Are your processes strong enough for someone else to step in, or is everything dependent on you? I’ll give you key points to consider if you ever want an exit strategy or simply want to create a business that runs smoothly whether you’re there or not.

Listen to this new 8-minute episode for insights on how to future-proof your business—so it has value beyond just your own time and effort.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into a question that every wedding and event business owner should ask themselves: Am I building a business to sell, or am I creating a lifestyle business? I share my personal journey and explain why I chose to make my business centered around myself, with alanberg.com as the brand, instead of building something specifically to sell. I walk you through the differences between having physical assets versus selling your brand, reputation, and relationships. I also offer advice on how to make your business valuable to a potential buyer by creating strong systems and processes that aren’t solely dependent on you. Whether or not you plan to sell, this episode will get you thinking about your exit strategy and how to set up your business for long-term value.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mimi Brown - A Pivot from DJ to Professional Speaker

Mon, 26 May 2025 00:00:00 -0400

When is it time to pivot in your wedding business, and how do you know which risks are the right ones to take? What happens when you follow a passion out of your comfort zone, or invest in your own potential before it’s obvious to everyone else? In this episode, I sit down with Mimi Brown to unpack the journey from DJ to professional speaker—revealing how moments of mentorship, purposeful practice, and embracing “the business side” can transform your trajectory whether you’re behind the mic, running a team, or stepping on stage for the first time.

Listen to this new episode for inspiration on making bold career pivots, building your unique value, and actionable tips for amplifying your impact in the wedding and event industry.

About Mimi:
Mimi Brown inspires individuals and organizations to communicate with clarity, lead with authenticity, and sell with confidence. As a Certified Speaking Professional (CSP)—a designation held by fewer than 800 speakers worldwide—she delivers dynamic programs that help professionals master the art and science of influence to achieve remarkable results in leadership, communication, and sales. Known for her relatable humor and compelling storytelling, Mimi engages audiences through 50–60 presentations annually for Fortune 500 companies and high-profile events. She is the host of the AMP Up Your Impact podcast and the author of three books, empowering professionals to amplify their success.

Contact Mimi: LinkedIn | Youtube | Instagram

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

They don't want to talk on the phone!

Wed, 21 May 2025 00:00:00 -0400

They don't want to talk on the phone!

Are you getting ghosted by clients when you push for a phone call? Have you considered that today’s couples might prefer messaging, texting, or emailing over talking on the phone? In this episode, I explore what happens when we add friction to our communication process and the importance of meeting clients where they are — not where we wish they were. Are your habits hurting your chances, or can a simple adjustment make all the difference?

Listen to this new 9-minute episode for strategies on adapting your communication to match your clients’ preferences and increasing your booking success.

@Uptin Instagram Link: https://www.instagram.com/p/DHdljlfORJO/)

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you charge a lot more for an event that's far away, or just say no?

Wed, 14 May 2025 18:00:00 -0400

Should you charge a lot more for an event that's far away, or just say no?

Should you take on that event that’s hours away—or is it better to just walk away? What happens if you charge a much higher fee and the client actually says yes? Will the extra cash make up for the inconvenience, or will you regret saying yes just because of the price? In this episode, I share my perspective on how distance, motivation, and honest decision-making come together, with real-world examples and a simple rule to follow the next time you’re tempted to say yes for the wrong reasons.

Listen to this new 5-minute episode for practical advice on when to charge more for travel, when to turn jobs down, and how to protect your business (and peace of mind) from regretful “yes” decisions.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Tom Chelednik - The Knot 2025 Real Weddings Study

Mon, 12 May 2025 00:00:00 -0400

Tom Chelednik - The Knot 2025 Real Weddings Study

What would your business look like if you froze it for two years—would you still be thriving, or would your unchanged methods leave you behind as couples’ expectations shift? Are you adapting fast enough to connect with today’s couples and am I missing out on leads by not updating my website or response process? Find out how shifts in the economy, generational preferences, and wedding planning technology are impacting booking trends—and what you should do about it before it’s too late.

Listen to this new episode for actionable insights on meeting Gen Z’s desire for personalization, improving your digital presence, and staying ahead of wedding business trends.

About Tom:
Tom Chelednik has over 25 years of sales and marketing experience, including 17 in the wedding industry. From 2008 to 2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training, which helped professionals grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand experience with venues. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement, traveling to coach and connect with wedding pros, in 2024 he connected with over 80K wedding pros. When not on the road, Tom enjoys time with his family, including his three grandchildren.

The Knot 2025 Real Weddings Study is one of the industry's leading wedding and couple insights report, offering an in-depth look into the current wedding landscape. The report combines insights from nearly 17,000 U.S. couples who got married in 2024, data from couples getting married in 2025, and user behavior trends from The Knot Vendor Marketplace, The Knot Registry, and The Knot Invitations.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don't make it so obvious that you're using AI!

Wed, 07 May 2025 00:00:00 -0400

Don't make it so obvious that you're using AI!

Are you unintentionally telling the world your content isn’t original? Could the green check marks and other default AI icons be giving you away? In this episode, I explore how to use AI as a tool without sacrificing your unique voice. What little details scream “I used AI!” to your clients, and how can you make sure your content truly feels like yours? I’ll share insights on better prompt engineering, editing for authenticity, and why starting with your own words makes all the difference.

Listen to this new 5-minute episode for practical tips on using AI to enhance your messaging—without losing your personal touch or professionalism.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the risks of making it obvious that you’re using AI for your content. Lately, I’ve noticed a surge of AI-generated posts, especially on social media and websites, that give themselves away with little details—like those default green check mark bullet points from ChatGPT. I talk about how I use AI as a tool to improve my own and my clients’ content, but I always make sure to edit the output so it sounds natural and truly represents our voices. I share tips on editing, prompt engineering, and starting with your own content to keep things authentic. My goal is to help you use AI more effectively, so your business stands out for the right reasons—without losing that personal, professional touch.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

When should you lower your rate?

Wed, 30 Apr 2025 00:00:00 -0400

When should you lower your rate?

Are you giving away your profit just because a client asked for a discount? What are you really getting in return when you lower your price? In this episode, I dig deep into the difference between discounting and negotiating, explain why price integrity matters, and share how to determine if and when it's truly okay to come off your rate. I’ll challenge you to ask yourself: Is it ever smart to say yes to a price cut if you’re not getting something valuable back?

Listen to this new 9-minute episode for a clear framework on when to say yes, when to hold your ground, and how to protect your profits while still serving your clients.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I tackle the question: "When should you lower your rate?" I break down the important differences between discounting and negotiating, and explain why I believe you should only offer a discount if you’re getting something of value in return—like a higher guest guarantee, cash flow benefits, or contracted future work. I share why I prefer to add value instead of just cutting prices, as every dollar discounted comes straight out of your profit. I also discuss how cultural expectations might affect your approach to pricing and discounts. Ultimately, I encourage you to protect your pricing integrity, make thoughtful business decisions, and never feel pressured to lower your rate unless there’s a clear and valuable reason to do so.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Clint Elkins - How will inflation, tariffs and supply issues affect us this year and beyond!

Mon, 28 Apr 2025 00:00:00 -0400

Are your rising costs really out of your control? Are tariffs, inflation, and supply chain chaos just the new normal, or are there ways to get ahead of them? In this episode, I bring on Clint Elkins to dig into what’s really happening with food costs, supply challenges, and the hidden factors that set your prices—plus how to spot trends before they hit your bottom line. You’ll hear how natural disasters, labor markets, and even global events ripple through catering and events, and learn fresh ways to adapt, save, and thrive even in volatile times.

Listen to this new episode for insights on controlling costs, navigating unpredictable markets, and strategies venues and caterers can use to stay profitable in a changing world.

About Clint:
As US Food’s largest client, SB Value has over 28k locations and $10 Billion in buying power to help caterers, concessionaires and culinary professionals get the best prices for their food and supplies.

Contact Clint: clint@wegrowvalue.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Stop selling to a guaranteed minimum!

Wed, 23 Apr 2025 00:00:00 -0400

Stop selling to a guaranteed minimum

Are you selling to a guaranteed minimum? What message are you sending when you lead with starting prices or minimums in your pitch? Could you be underselling your services by focusing on the lowest number your clients have to hit, rather than the unique results you deliver? In this episode, I explore why selling from the bottom up may be holding your business back, and how shifting your approach can help you book clients at higher rates—especially on those in-demand dates. I'll share strategies for repositioning your pricing conversations and making sure you're attracting clients who want the full value you provide, not just a bargain.

Listen to this new 6-minute episode for fresh strategies to stop underselling yourself and start converting more clients at the prices you deserve.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the pitfalls of selling to a guaranteed minimum dollar amount—a common practice among venues and caterers. I talk about how leading with a minimum or starting price sets client expectations at the lowest level, which can actually hurt your sales and limit your potential. Instead, I suggest that you focus on selling the unique results and experiences you provide, and only bring up the minimum if it becomes necessary later in the conversation. I also share strategies for offering your best packages on the most popular dates and explain why posting only your lowest prices leads to low-budget inquiries. My goal in this episode is to help you elevate your sales conversations and book more profitable events.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Tipping at Events, what's acceptable?

Wed, 16 Apr 2025 00:00:00 -0400

Tipping at Events, what's acceptable?

Tipping at events: What’s acceptable in today’s culture? Is it okay to have a tip jar if the host hasn't prepaid gratuities? How about a QR code for digital tips? Join me as I explore the nuances of tipping at events, addressing these questions and offering guidance on navigating this delicate topic.

Listen to this new 7-minute episode for insights on managing tipping expectations and modern solutions for gratitude gestures at events.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the topic of tipping at events, inspired by a question from Mary Lee in Connecticut. As tipping culture seems to be everywhere these days, I explore whether having a tip jar or utilizing QR codes for services like Venmo is appropriate when the host hasn't prepaid tips for bartenders. I stress the significance of having a discussion with the event host about their tipping preferences and ensuring everything is handled professionally. I also share my thoughts on the confusion surrounding service charges versus gratuities, noting how perplexing these can be for both guests and event planners.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mark Chapman - What's different about online advertising now?

Mon, 14 Apr 2025 00:00:00 -0400

Are you still advertising like it’s 2005? Have you considered the shift towards AI and platforms like TikTok for attracting today’s couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your website can make lasting impressions on prospective clients.

Listen to this new episode for insights into how modern advertising tactics can help you engage with couples effectively and turn casual browsers into your next clients.

About Mark:

Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads. 

  For more information visit: http://theidosociety.com/

  Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Who was right and who was wrong?

Wed, 09 Apr 2025 00:00:00 -0400

Who was right and who was wrong?

In today's fast-paced digital world, how do we navigate communication preferences between businesses and clients? Are vendors right in pushing for phone calls, or should they adjust to the digital native’s preference for emails and texts? This episode challenges the traditional approach and sheds light on the evolving communication landscape in the wedding industry.

Listen to this new 9-minute episode for insights into aligning your communication style with customer expectations and minimizing friction during interactions.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into an online debate that caught my attention. It all started with a wedding planner asking a restaurant about options for a rehearsal dinner. Instead of addressing the planner's questions about buyouts and capacity, the restaurant suggested setting up a call. This reminded me of a similar experience I had, where a call was suggested without directly answering my query. I explore different perspectives on communication and emphasize the importance of respecting customers' preferred methods. This episode invites you to rethink how we handle customer interactions and the value of clear, direct responses.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Using AI in your wedding and event business

Wed, 02 Apr 2025 00:00:00 -0400

Are you leveraging AI to enhance your wedding planning business? Could AI breathe new life into your content by refining your website's words for younger audiences or rejuvenating your old blogs? In this episode, I explore practical ways to utilize AI for repurposing your content, ensuring it speaks directly to your target audience.

Listen to this new 9-minute episode for insights on harnessing AI to optimize and update your content, making it resonate with the clients you want to attract.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into how you can use AI to boost your wedding and event planning business. Inspired by Olivia, a planner from Portugal, I discuss different AI tools like ChatGPT and Perplexity, highlighting how each can help with content analysis and research. I share practical tips on using AI to enhance your website, improve SEO, and repurpose existing materials such as reviews and blog posts to appeal to a more modern audience. By providing detailed instructions to these tools, you'll achieve better results and gain powerful insights. Join me as I guide you through integrating AI into your wedding business and unlocking its full potential.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Scott Faver - Transactional vs relational networking

Mon, 31 Mar 2025 00:00:00 -0400

Scott Faver - Transactional vs relational networking

In the world of networking, are you building meaningful relationships, or are your interactions purely transactional? Discover the importance of relational networking and how it can benefit your wedding business. Are you approaching your connections with genuine interest and a giving spirit, or are you counting on immediate returns? In this episode, Scott Favor and I delve into the art of networking, emphasizing the power of relationships over transactions and sharing insights on how to give without the expectation of receiving while knowing when to say no.

Listen to this new episode for insights on creating lasting connections in the wedding industry and learning the value of relational networking.

About Scott Faver
As The Game Master, he has trained 1,000’s of DJs throughout the US and Canada. He is a regular presenter at industry conferences including Wedding MBA, Marquee Chicago, Photo Booth Expo, which he has hosted for 8 years. And the co-host for 3 years the PBX \ MEX Hall of Fame awards show. A leader in the event industry, Scott developed EE: Event Ensemble, a local network of 2,000+ event professionals who gather to learn, network, and share referrals.

Contact Scott:

The Party Favers - DJ Scott Faver

https://www.thepartyfavers.com

AKA, for DJs, The Game Master

Training for DJs to provide fun, unique, personalized entertainment for their clients' events.

https://www.thegamemaster.biz

EE: Event Ensemble

Networking, Education, and Referrals, exclusively for event industry professionals.

https://www.facebook.com/groups/EventEnsemble

https://www.eventensemble.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you choose a good name for a business?

Wed, 26 Mar 2025 00:00:00 -0400

How do you choose a good name for a business?

When starting a new business, the quest for the perfect name can be daunting. Is there really such a thing as the perfect name? How important is it to secure a dot com for your brand? Should your personal name be part of the company? In this episode, I explore these questions and share insights on finding a good business name that speaks to your target audience and meets your future goals, whether expanding or selling your business down the road.

Listen to this new 9-minute episode for practical tips on choosing a name that embodies your brand and resonates with your market.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I discuss how to choose an effective name for a new business. Rami, who owns a DJ company, reached out with this query. I emphasize that there is no perfect name, but a good one suits your market and reflects the services you offer. I highlight key considerations, such as whether you plan to sell the business in the future, the importance of securing a dot com domain, avoiding geographic specifics if you're planning to expand, and the importance of keywords for SEO. I also suggest using AI tools for brainstorming name ideas and advise checking for existing similar names to avoid confusion.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you approaching your leads with a defeatist attitude?

Wed, 19 Mar 2025 00:00:00 -0400

Are you approaching your leads with a defeatist attitude?

Are you approaching your leads with a defeatist attitude? What assumptions are you making about potential clients before the conversation even begins? In this episode, I discuss how your mindset can impact sales success and share strategies to stop expecting the worst, turning each lead into an opportunity until proven otherwise.

Listen to this new 7-minute episode for insights on transforming your approach to leads, improving your sales conversions, and ensuring every inquiry is treated as a valuable opportunity.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I explore how approaching leads with a defeatist attitude can impact our sales success. Drawing inspiration from Mike Weinberg’s "New Sales Simplified," I discuss the detrimental effect of assuming negative outcomes with potential clients, like expecting ghosting or price shopping. It's crucial to approach each lead positively and tailor our communication to align with clients' preferences. By reducing customer friction, such as ensuring easy contact methods and adapting to generational changes, we can enhance engagement. I urge fellow wedding business professionals to shift their mindset, valuing and converting the leads we already have, rather than just seeking more, ultimately improving our sales outcomes.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Alayna Thomas - Do you really understand Gen Z?

Mon, 17 Mar 2025 00:00:00 -0400

Alayna Thomas - Do you really understand Gen Z?

Are you truly connecting with your multi-generational wedding clients and employees, or are assumptions holding you back? Are you providing the "why" behind your services? This episode unpacks the pitfalls of generational stereotypes and emphasizes starting conversations to tailor your approach to diverse clients' and employees' needs.

Listen to this new episode for insights on bridging generational gaps and enhancing communication with Gen Z clients and employees.

About Alayna:

GenZ Retention Strategist Alayna Thomas, MS, PHR, is a wise-beyond-her-years representative of the new workforce. USA Today listed her as a “2024 Keynote Speaker to Follow.” With a Master’s in Management and her Professional HR certification from HRCI, Alayna understands how the workforce has evolved over time and what organizational leaders must do to keep up and retain talent of all ages.

Contact: Alayna travels nationwide to share Magnet Culture’s bold insights and would love to talk with you! She can be reached at solutions@magnetculture.com.

LinkedIn: www.linkedin.com/in/alayna-thomas

Website: magnetculture.com/team/alayna-thomas

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

We shopped 306 companies in 2024 - want to hear how they did?

Wed, 12 Mar 2025 00:00:00 -0400

We shopped 306 companies in 2024 - want to hear how they did?

Secret shopping 306 companies revealed some startling insights: Are you part of the 15% not replying at all, or sending emails too long to keep attention? What happens if you follow up more than five times? In this episode, I discuss the importance of follow-up frequency and quality, and how improving these can help close more deals without spending more on leads.

Listen to this new 10-minute episode for insights on boosting your sales by enhancing your follow-up strategies and engaging effectively with those who have already reached out.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the results from shopping 306 companies in 2024. I highlight that 85% of these businesses responded to inquiries, which is a slight improvement from last year. I emphasize the importance of keeping initial communication concise, as only 44% of the companies managed to fit their first response on one smartphone screen. Additionally, I discuss the critical need for persistent follow-up, pointing out that many businesses lose potential clients by not reaching out multiple times. My advice is to focus on enhancing follow-up strategies to convert more leads without increasing advertising costs.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you doing purposeful practice?

Wed, 05 Mar 2025 00:00:00 -0500

Are you doing purposeful practice?

Are you just going through the motions or truly engaging in purposeful practice? In this episode, I explore how intentional practice differs from mere repetition. Are you setting achievable yet challenging goals just outside your current abilities? Tune in as I delve into how you can apply purposeful practice to improve your skills and grow beyond where you are today.

Listen to this new 9-minute episode for insights on setting goals just beyond your reach to ensure continuous improvement and mastery in your endeavors.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the concept of "purposeful practice," inspired by Matthew Syed's book, Bounce. While we often hear that 10,000 hours lead to mastery, I emphasize that it's the intentional practice within those hours that truly matters. Drawing parallels from sports, language learning, and my own golf lessons, I highlight the importance of setting specific, attainable goals that push our current abilities. I share my personal experiences with Duolingo and golf, illustrating how purposeful practice leads to genuine growth and mastery. I encourage you to stretch beyond mere completion, advocating for incremental improvements in your chosen endeavors.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Cara Silletto - Employee Retention/Culture

Mon, 03 Mar 2025 00:00:00 -0500

Cara Silletto - Reducing Turnover by Rethinking Retention

Is your team turnover causing disruption to your business? Are you thinking about why your staff might be leaving voluntarily? In this episode, Cara Silletto and I explore the myths around employee retention and share insights on reducing turnover by bridging generational gaps and enhancing communication. Discover how viewing your workforce through a fresh lens can change the way you retain talent and make your workplace more attractive.

Listen to this new episode for strategies to make your organizational culture stickier and your leadership more responsive to upcoming trends in workforce management.

About Cara:
Workforce thought leader and keynote speaker Cara Silletto, MBA, CSP, works with organizations to reduce unnecessary employee turnover. Workforce Magazine in Chicago named Cara a “Game Changer” and Recruiter.com listed her in their “Top 10 Company Culture Experts to Watch.” She is also the author of the book, "Staying Power: Why Your Employees Leave & How to Keep Them Longer."

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Stop marketing like it's 2005!

Wed, 26 Feb 2025 00:00:00 -0500

Stop marketing like it's 2005!

Are you still reaching out to potential clients like it's the early 2000s? Are you adjusting your marketing approach to align with the evolving digital habits of Gen Y and Gen Z? In this episode, I dive into adapting your digital strategy to meet the needs and expectations of today's couples for better conversion rates.

Listen to this new 9-minute episode for insights on modernizing your communication style and turning more inquiries into booked clients.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I discuss why it's crucial to stop marketing like it's 2005. I've had conversations with people struggling to get couples on the phone, and I explain that Gen Y and Gen Z are more comfortable with digital communication. I share advice on crafting better digital conversations and adapting to clients' preferences using tools like ChatGPT. By personalizing communication and following up more frequently with concise messages, you can improve lead conversion rates. My goal is to help you enhance your marketing tactics, engage better online, and make the most of the leads you already have.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

So you got a bad review... now what?

Wed, 19 Feb 2025 00:00:00 -0500

So you got a bad review... now what?

Confronting a bad review can be daunting. Did you honestly assess the situation? Are you responding out of emotion, or are you considering the persistent quality of your overall feedback? In this episode, I dive into strategies for addressing unfavorable feedback effectively while maintaining professionalism and emotional health.

Listen to this new 13-minute episode for insights on handling bad reviews, maintaining a positive brand image, and the importance of constructive responses.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I tackled the challenging scenario of receiving a bad review. I shared my approach to navigating this situation by first assessing how much of the review is true. It's important to stay composed and avoid getting into a defensive back-and-forth. Instead, I recommend responding in a way that directs attention to the positive reviews we've received, while also acknowledging the guest's experience. By building a strong foundation of good reviews and personally responding to them, we can better manage the impact of negative feedback. I also emphasized the importance of learning from multiple negative reviews, as they can offer valuable insights for improving our services.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Janice Litvin - Learn How to Banish Burnout!

Mon, 17 Feb 2025 00:00:00 -0500

Janice Litvin - Learn How to Banish Burnout!

Do you ever feel overwhelmed by the persistent demands of work, even if you love what you do? Are there moments when stress feels unmanageable, hinting that burnout might be just around the corner? In this episode, we dive into how to recognize early signs of burnout, reframe your stress reactions, and implement practical strategies to maintain your passion without the risk of burning out. Join us as Janice Litvin shares insights from her Banish Burnout Toolkit and discusses how to thrive in your wedding business.

Listen to this new episode for tips on recognizing burnout signs and mastering the art of setting healthy boundaries for a more balanced work-life harmony.

About Janice:
Janice Litvin is an award-winning workplace wellness speaker and author. She is on a mission to help leaders and teams banish burnout in their organizations so they can retain top talent. She does this through keynotes, workshops and coaching groups. Her program, Banish Burnout: Move from Stress to Success teaches individuals how to change their reactions to stress from the inside out. Banish Organizational Burnout to Cultivate Thriving Teams helps leaders and managers prevent burnout from the top down, to boost productivity.

Giveaway for WBS listeners: to get the free Banish Burnout Toolkit here is the link: https://www.janicelitvin.com/resources

Contact Janice:
www.JaniceLitvin.com/Speaking

https://www.Linkedin.com/in/JaniceLitvin

https://www.Facebook.com/WorkplaceWellnessSpeaker

https://www.Instagram.com/JaniceLitvin

https://www.X.com/JLitvin

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you sell a new product or service, without photos or reviews?

Wed, 12 Feb 2025 00:00:00 -0500

How do you sell a new product or service, without photos or reviews?

Are you struggling to gain traction with a new product or service due to a lack of reviews? How can you effectively communicate your value without prior customer feedback? In this episode, I discuss strategies like showcasing your work through compelling visuals, leveraging peer feedback, and communicating the unique results you bring to potential clients.

Listen to this new 5-minute episode for insights on building momentum for your new offerings, even when you’re starting from scratch.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I tackle the challenge of selling a new product or service without any reviews – that classic "chicken and egg" problem. I share some strategies to get past this hurdle, such as creating compelling visuals through styled photo shoots and leveraging peer reviews from industry collaborators. I stress focusing on the results you can provide, which are more impactful than just detailing your products or services. It’s essential to share your unique experience and story to stand out. I also suggest using platforms like Google, Facebook, and Yelp to gather early reviews and testimonials — even from guests and peers. Lastly, I emphasize using concise testimonial snippets in your marketing efforts. Whether you're starting fresh or looking to boost your current strategy, I offer practical insights to help you build momentum in your business.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Failure IS an option

Wed, 05 Feb 2025 00:00:00 -0500

Failure IS an option

What have you tried new this year? Are you letting fear of failure stop you from taking chances? In this episode, I dive into why failure isn't the end, but rather a stepping stone to success. Learn how unexpected outcomes can sometimes surpass your original goals and lead to growth.

Listen to this new 6-minute episode for inspiration on embracing risk and seeing failure as a path to unexpected success and innovation.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the idea that failure is actually an option—and a necessary one at that. I talk about how taking action, even with the risk of failure, is vital for achieving success and unlocking new possibilities. Drawing from personal stories, like a whiskey blending experience, I show how unintended results can sometimes lead to great success. I invite you to think about what's the worst that could happen and measure it against the potential benefits. By accepting failure as part of the journey and trying out new things, we can uncover unexpected opportunities and facilitate growth in life and business.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Carolyn Strauss - How do you keep your energy up in the middle of wedding season?

Mon, 03 Feb 2025 00:00:00 -0500

Carolyn Strauss - How do you keep your energy up in the middle of wedding season?

Are you struggling to maintain your energy during back-to-back wedding events? Do you ever feel overwhelmed and forget the importance of each unique wedding day? In this episode, Carolyn Strauss shares invaluable tips on staying energized and present, emphasizing the special moments that matter most to your clients.

Listen to this new episode for ways to stay energized, focused, and passionate throughout the wedding season. Learn how to truly shine for every event, no matter how many you’ve done.

About Carolyn:
Carolyn Strauss is a dynamic keynote speaker whose programs empower companies, events, and organizations to become truly irresistible Known for her expertise in reinvention, team dynamics, and communication, she equips her clients with actionable tools to achieve their goals. As a Certified Speaking Professional, Carolyn has captivated audiences in 14 countries including keynoting a speakers conference in South Africa in April 2024.

Conatact Carolyn:
carolyn@carolynstrauss.com

My funny podcast at www.anotherdayaboveground.com

Website: www.carolynstrauss.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Marketing is like a relay race!

Wed, 29 Jan 2025 00:00:00 -0500

Marketing is like a relay race!

Are you dropping the baton in your marketing efforts? How many potential clients are you losing at each stage of learning about your services? In this episode, I explore why a seamless handoff is crucial in every touchpoint of your marketing, from your website to your social media. Discover the steps to ensure you’re not losing potential clients and how to make your marketing efforts more synchronized and effective.

Listen to this new 6-minute episode for tips on improving your marketing handoff and increasing conversions without needing more visibility.

Episode Summary:

In this episode of the Wedding Business Solutions Podcast, I dive into the idea of marketing as a relay race. I talk about how marketing involves passing prospects through various stages—from social media to your website, and then to personal contact—much like handing off a baton in a relay race. I emphasize the importance of reducing the number of "dropped batons" by maintaining consistency across all platforms and making it easy for prospects to contact you. I also highlight the significance of follow-up strategies and engaging content to convert inquiries into business. Ultimately, the key is optimizing the steps you already have rather than focusing solely on increasing visibility.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Stop asking "How are you doing?"

Wed, 22 Jan 2025 00:00:00 -0500

Stop asking ‘how are you doing?’

How often do you start a conversation with "How are you doing?" without truly caring about the answer? What if there were better ways to start a conversation that would lead to more meaningful interactions? In this episode, I delve into why this question often falls flat and suggest alternative approaches to improve your engagement with clients. Discover how asking more thoughtful questions can enhance your connections and improve your business interactions.

Listen to this new 6-minute episode for tips on asking better questions that truly matter and create meaningful conversations.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into why the common question, "How are you doing?" often falls flat in professional interactions. Drawing inspiration from telemarketer calls and Chris Voss's book "Never Split the Difference," I explain how this question usually lacks genuine care and serves no purpose. Instead, I suggest more meaningful alternatives like asking, "What's new and exciting for you?" or "What do you love about what you do?" These questions can foster deeper connections and more productive conversations. Join me as I share practical tips to improve your communication skills and make your interactions more impactful.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Fausto - Does the Pantone color of the year really matter?

Mon, 20 Jan 2025 00:00:00 -0500

Fausto - Does the Pantone color of the year really matter?

In this insightful episode, we unravel the significance of Pantone's color of the year for wedding professionals. How much does this annual announcement impact the choices of brides and designers alike? Are your clients seeking the latest color trends, or are these nuances primarily influencing industry insiders? Join us as Fausto Pifferer from Blue Elephant Events shares his candid experiences and offers practical advice on incorporating, or ignoring, this annual color forecast into your wedding planning and design.

Listen to this new episode for a deep dive into the true impact of Pantone's color of the year on the wedding industry and how to make the best design decisions for your clients.

About Fausto Pifferrer:
Co-founder of Blue Elephant Events and Catering, Maine Venue Partners, and Co-owner of Real Maine Weddings magazine, Fausto began his career in catering and event planning 39 years ago in Philadelphia. He has an eye for detail and production and is passionate about creating high-quality, memorable events for his wedding and corporate clients. Fausto is a member of the Leading Caterers of America, sits on the board of directors of the International Caterers Association and Seeds of Hope Community Center, and is a past President of the Biddeford-Saco Rotary Club. He recently published his first book: Temporary Friends: A Caterer’s Guide to the Perfect Day.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Get in the habit of following up now, while it's quieter!

Wed, 15 Jan 2025 00:00:00 -0500

Get in the habit of following up now, while it's quieter!

Is following up on leads falling by the wayside when you’re busy with weddings and events? Are you struggling to maintain that crucial connection with potential clients? In this episode, I discuss techniques to build the habit of following up, and ensuring that you stay on top of leads even during peak seasons.

Listen to this new 6-minute episode for tips on establishing follow-up routines that keep your business thriving, no matter how busy you get.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I emphasize the importance of developing the habit of following up with leads, especially during slower periods. I highlight how consistent follow-ups can prevent potential clients from slipping through the cracks when business picks up. I share my personal strategies for time management, such as setting specific times for follow-ups and using CRM systems to automate initial responses. I underscore the significance of making follow-ups a routine task, drawing a parallel to muscle memory, so that it remains a priority even during busy times. This episode offers practical advice to help wedding professionals stay organized and responsive.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you still making the phone number required on your contact form?

Wed, 08 Jan 2025 00:00:00 -0500

Are you still making the phone number required on your contact form?

Are you losing potential leads because your contact form requires a phone number? Do you know the impact this might have on your business? In this episode, I delve into why requiring a phone number can turn away potential clients and how you can adapt to meet modern communication preferences.

Listen to this new 9-minute episode for tips on making your contact forms more inviting and boosting your inquiry rates by making one simple change.

Episode Summary:

In this episode of "Wedding Business Solutions," I dive into the controversial issue of requiring phone numbers on contact forms. Through extensive research from HubSpot, Salesforce, and other sources, I explain how making the phone number field optional can significantly boost form submission rates and reduce abandonment, especially among Gen Y and Gen Z, who prefer digital communication. While many vendors might favor phone conversations, requiring a phone number can deter potential clients. I offer actionable tips, like suggesting text communication and making gradual changes to improve lead engagement without being invasive. Tune in to learn how a simple tweak can enhance your inquiry rates and business success.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Paul Daniels Jr - Dyslexia is a Superpower!

Mon, 06 Jan 2025 00:00:00 -0500

Paul Daniels Jr - Dyslexia is a Superpower!

Have you ever thought about how differently wired minds can bring unique, valuable perspectives to your business? What if you could predict potential issues before they even arise, simply by seeing what others miss? In this episode, Paul Daniels joins me to uncover the hidden superpowers of dyslexia and neurodiversity, revealing how these traits can benefit your business in unexpected ways. Are you ready to rethink how you approach hiring and appreciating diverse thought processes?

Listen to this new 30-minute episode for insights on leveraging neurodiversity in the workplace and transforming so-called challenges into business assets.

About Paul:

Paul is an international speaker, 3X board advisor, international bestselling author, and Founder of Peripheral Thinkers™. He helps leaders find and apply new perspectives to build innovative businesses that last. Paul’s influence spans over four decades, 31 industries, 27 countries, and $21

billion in new revenue.

Website: www.pauldanielsjr.com

LinkedIn: https://www.linkedin.com/in/pauldanielsjr

Facebook: https://www.facebook.com/pauldanielsjr

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don't make resolutions, take actions!

Wed, 01 Jan 2025 00:00:00 -0500

Don't make resolutions, take actions!

Are your New Year's resolutions setting you up for success or failure? Can you break down your goals into actionable steps? In this episode, I discuss shifting from making resolutions to taking focused actions that drive real results. Learn how to prioritize tasks and turn aspirations into daily habits that stick.

Listen to this new 9-minute episode for strategies on making realistic goals, breaking them into achievable steps, and building consistency for lasting success.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I emphasize the importance of taking actionable steps over merely making resolutions. I share personal anecdotes and practical advice on how to prioritize and achieve goals in both business and personal life. I recount my experience at the National Speakers Association conference, where I learned to focus on a few impactful goals rather than being overwhelmed by many. I discuss the value of creating habits, like my daily language lessons, and encourage you to make realistic, manageable changes that can lead to long-term success. Join me for insights into goal setting, prioritization, and consistency for a prosperous New Year.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is the art of networking lost on Gen Y and Gen Z?

Wed, 25 Dec 2024 00:00:00 -0500

Is the art of networking lost on Gen Y and Gen Z?

Are the younger generations missing out on the benefits of traditional networking, or are they just doing it differently? How can we bridge the gap between generations in professional associations and networking groups? In this episode, I explore these questions and discuss how new approaches to networking can benefit us all, regardless of age.

Listen to this new 7-minute episode for insights on how to successfully network with Gen Y and Gen Z and how to make networking more relational than transactional.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the question, "Is the art of networking lost on Gen Y and Gen Z?" Contrary to popular belief, I don't think it's lost; it's just different. I explore how younger generations are still actively networking through social media and online platforms. I emphasize the importance of adapting to their methods and fostering relationships based on value, rather than making them purely transactional. I also share insights on involving younger professionals in leadership roles and understanding their needs to create meaningful connections across generations. Tune in for some valuable networking strategies and tips on cross-generational collaboration.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Elizabeth Solaru - How to start and build a luxury brand!

Mon, 23 Dec 2024 00:00:00 -0500

Elizabeth Solaru - How to start and build a luxury brand!

Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.

Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

About Elizabeth:

Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.

Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"

Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.

In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

Get Elizabeth’s book “The Luxpreneur” here: tinyurl.com/yeert22u

SOCIAL MEDIA LINKS

Instagram @elizabethscakeemporium

Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you focused on sales or profits?

Wed, 18 Dec 2024 00:00:00 -0500

Are you focused on sales or profits?

Are you caught up in the race to increase sales, or are you strategically focusing on boosting your profits? In this episode, I dive into the importance of understanding the difference between sales and profits. What are the true costs of your services? Are you maximizing profitability on high-demand dates? How can you ensure every dollar contributes to your bottom line? Find out how to shift your mindset from merely keeping the lights on to truly paying yourself first.

Listen to this new 10-minute episode for insights on optimizing your profitability and strategic tips for making the most of every sale.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the crucial distinction between focusing on sales versus profits within your business. Drawing from my own experiences and lessons from the book Profit First by Mike Michalowicz, I emphasize the importance of prioritizing profitability over sheer sales volume. I discuss how raising prices strategically, especially on high-demand dates, and offering top-tier packages can significantly boost profits. I also highlight the impact of ancillary services and upgrades on your bottom line. This insightful episode is essential listening if you're aiming to maximize profitability without sacrificing quality or overextending your resources.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you ready for engagement season?

Wed, 11 Dec 2024 00:00:00 -0500

Are you ready for engagement season?

Engagement season has kicked off—are you prepared? Do your profiles have recent reviews, and are your photos up to date? How about your website's content? In this episode, Alan Berg outlines a checklist to ensure you're ready to capture the influx of newly engaged couples. Don't let outdated information cost you potential clients. Learn how to present your recent successes, stay current, and keep your first impression fresh and attractive.

Listen to this new 10-minute episode for strategies on updating your online presence and maximizing your engagement season opportunities.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Beth Sherman - We laughed, we cried... of yeah, it was the wedding speech!

Mon, 09 Dec 2024 00:00:00 -0500

Beth Sherman - We laughed, we cried... oh yeah, it was the wedding speech!

How do you navigate the art of wedding speeches to ensure they are memorable and engaging? Are your speeches concise and filled with genuine details? Do you know how to incorporate humor effectively without alienating your audience? In this episode, we explore the importance of creating personal connections through storytelling and how to set speakers up for success by considering factors like positioning and mic handling. Dive into practical tips on making every word count and keeping your audience captivated.

Listen to this new episode for insights on crafting authentic, humorous, and impactful wedding speeches while ensuring inclusivity and emotional connection.

About Beth:

Beth Sherman is a speaker, comedian, Emmy award-winning Hollywood comedy writer, YouTube personality, and founder of Authentically Funny Speeches, a service dedicated to helping wedding speakers successfully deliver heartfelt and funny toasts and speeches.

Website:

https://authenticallyfunnyspeeches.com

YouTube channel

https://youtube.com/@authenticallyfunnyspeeches

LinkedIn:

https://www.linkedin.com/in/beth-sherman

Free Wedding Speech Writing Guide:

https://authenticallyfunnyspeeches.com/pages/wedding-speech-guide

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Asking how much doesn't mean they can't afford you!

Wed, 04 Dec 2024 00:00:00 -0500

Asking how much doesn't mean they can't afford you!

Have you ever considered that when customers ask, “How much do you charge?” it might not be a red flag but rather a common starting point for a conversation? Are you missing out on business opportunities because you don't provide pricing information up front? In this episode, I explore the importance of transparency in your pricing strategy and how to make sure potential clients understand the value you offer.

Listen to this new 13-minute episode for insights on structuring your pricing to attract the right clients while showcasing the value of your services.

Episode Summary:
In this episode of the "Wedding Business Solutions" podcast, I tackle a common concern that many wedding vendors face: potential clients asking, "How much do you charge?" I argue that this question doesn't necessarily mean they can't afford your services. Instead, it often reflects a lack of available price information. I dive into the importance of being transparent with your pricing to avoid losing potential clients who might assume your services are out of their reach. I share different pricing strategies, like full pricing, starting prices, and price ranges, and their effects on client inquiries. Ultimately, I emphasize that perceived value is key and that clients often go over their budgets for the results they truly desire. By better understanding and managing these inquiries, you can attract and retain the right clients.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you get motivated?

Wed, 27 Nov 2024 00:00:00 -0500

How do you get motivated?

We all know there are things we need to do but sometimes don't feel like doing. Do you struggle with internal motivation or do you rely on external stimuli? In this episode, I dive into finding your driving force, the importance of pushing through resistance, and ways to stay accountable to your goals, whether personal or professional.

Listen to this new 10-minute episode for practical tips on staying motivated, overcoming procrastination, and consistently achieving your objectives.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I dive into the topic of motivation, inspired by a touching birthday message I received. I explore the difference between self-motivation and needing external motivation, sharing personal stories from my sales career that highlight the power of perseverance. You'll hear about how I pushed through moments of low motivation and the strategies I've developed to stay driven, such as setting small, achievable goals and finding accountability partners. Whether you're facing daily challenges or working towards bigger aspirations, this episode offers practical advice to help you stay motivated and committed.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Inclusive Wedding Summit - Brian Lawrence & Brenda Ferrarini

Mon, 25 Nov 2024 00:00:00 -0500

Inclusive Wedding Summit - Brian Lawrence & Brenda Ferrarini

About the Inclusive Wedding Summit:
On January 22, 2025, two seasoned trailblazers in the wedding world—Brian Lawrence, a celebrated author, speaker, and expert in web design and SEO, and Brenda Ferrarini, owner of Elegant Bridal Productions, one of the largest wedding show producers in the tri-state area—are joining forces to present the Inclusive Wedding Summit at the Hasbrouck Heights/Meadowlands Hilton in New Jersey.

This isn’t just another industry event. It’s a bold, game-changing full-day experience designed to empower wedding professionals to move beyond surface-level inclusivity and truly connect with today’s diverse couples. From actionable strategies to elevate your marketing and websites to insightful sessions on leveraging AI and improving your visibility on Google, the summit delivers the tools to future-proof your business.

But that’s not all—this summit dives deep into essential topics like creating welcoming experiences for same-sex couples, navigating the intricate beauty of South Asian and Jewish weddings, and making your services more accessible to differently abled couples.

At a time when the wedding industry is undergoing a profound transformation, this event offers the opportunity to lead the way in inclusivity, authenticity, and growth. Don’t miss this chance to learn, grow, and position your business for the future of love in all its forms. In addition the event will have industry exhibitors, time for networking and included a full breakfast and lunch.

Tune in as we explore what makes the Inclusive Wedding Summit a must-attend event and how it’s set to redefine the wedding industry!

Website

https://inclusiveweddingsummit.com/

Facebook Page:

https://www.facebook.com/inclusiveweddingsummit/

Instagram Page:

https://www.instagram.com/inclusiveweddingsummit/

TikTok Page:

https://www.tiktok.com/@inclusiveweddingsummit

LinkedIn:

https://www.linkedin.com/company/inclusiveweddingsummit/

To exhibit or become a sponsor, email brenda@elegantbridal.com or call/text Brenda at 201-405-4212

If you have a wedding business audience and are interested in a promotional partnership, email brian@brianlawrence or call/text Brian at 201-244-5969

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Market to your customer, not to yourself!

Wed, 20 Nov 2024 00:00:00 -0500

Market to your customer, not to yourself!

Are you marketing through your own lens or to your target audience? Are you ensuring your advertising resonates with your ideal customers, or are you letting personal biases skew your strategy? This episode dives into the importance of focusing your marketing efforts on your audience's preferences rather than your own inclinations. Discover how to gather insights effectively and why adapting your message is critical to attract the right clients.

Listen to this new 5-minute episode for strategies to fine-tune your marketing efforts and ensure they align perfectly with your target audience’s needs and interests.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the importance of marketing to your customer, not to yourself. Fresh from publishing From Browsing to Booking with Brian Lawrence, I share insights on how wedding professionals often fall into the trap of using their own tastes to guide their marketing strategies, which can lead to misguided efforts. I discuss how crucial it is to understand your target audience—whether they're Gen X, Millennials, or Gen Z—and shape your marketing to resonate with them. I also talk about my use of AI tools like ChatGPT to refine content for specific demographics and the ongoing process of validating marketing approaches through customer feedback and research. Tune in to learn practical tips for better aligning your marketing with your audience's needs and preferences.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How can you embrace change?

Wed, 13 Nov 2024 00:00:00 -0500

How can you embrace change?

Change is inevitable, but how do you handle it? Do you fear the unknown or see it as an opportunity? In this episode, I dive into the psychology of change resistance and offer strategies to not only accept change but to thrive in it. What steps can you take today to make change your ally in business?

Listen to this new 12-minute episode for insights on how to handle change effectively and transform it into a motor for growth and opportunity in your wedding business.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the topic of embracing change, especially within the realm of sales training. I share insights from a recent training session and discuss why people naturally resist change, even when it's beneficial. You'll hear about the importance of quickly responding to inquiries to boost engagement and how incremental improvements can make a significant difference, even for well-performing businesses. I also touch on the risks and rewards of change, both in marketing strategies and personal career choices. This episode is packed with valuable advice for anyone looking to become more adaptable and effective in their professional lives.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don Mamone - Understanding Gender today and in the future!

Mon, 11 Nov 2024 00:00:00 -0500

Don Mamone - Understanding Gender today and in the future!

Are your assumptions about others hindering genuine connections? How can you shift from judgment to curiosity to learn more about those around you? In this episode, Don Mamone and I dive into understanding gender, inclusivity, and breaking away from biases rooted in personal experiences. Discover how to create welcoming environments and the significance of personal stories in reshaping societal expectations.

Listen to this new episode for insights on fostering inclusivity, understanding diverse identities, and shifting perceptions through curiosity rather than judgment.

Get Don’s new book: “Different Doesn't Mean Broken: Living Courageously Outside the Binary”

https://amzn.to/3YuyqhJ

Connect with Don:
https://www.linkedin.com/in/donmamone/

https://www.instagram.com/donmamone/

https://www.facebook.com/donmamone

https://www.tiktok.com/@donmamone

About Don:

Don Mamone is a speaker, identity coach & consultant teaching audiences and clients how to reach their maximum potential & impact by discovering & embracing their true identity and supporting companies dedicated to safe spaces that support unapologetic authenticity.

Episode Summary:

In this episode of Wedding Business Solutions, I sit down with Don Mamone, a non-binary professional speaker and identity coach, to dive deep into the world of gender identity and inclusivity. Don shares their personal journey of coming out at 45 and the importance of approaching gender with curiosity instead of judgment. We explore the complexities of the LGBTQIA2S+ acronym and offer practical advice for wedding businesses to create more inclusive environments. Through our discussion, you'll hear personal anecdotes and professional insights that emphasize the need for understanding, continuous learning, and proactive inclusivity to foster acceptance and support within our industry. Join us for an eye-opening conversation that aims to make the wedding business a more welcoming place for everyone.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Why I'm attending 4 Speaker Conferences this year!

Wed, 06 Nov 2024 00:00:00 -0500

Why I'm attending 4 Speaker Conferences this year!

Ever wondered why it's crucial to attend conferences even if you're a seasoned expert? Are you missing out on potential game-changing insights and connections? In this episode, I delve into the unexpected benefits that conference attendance can bring, from mastering new tools like AI to forging invaluable professional relationships.

Listen to this new 6-minute episode for insights into why investing in conferences can help you grow personally and professionally.

Episode Summary:

In this episode of "Wedding Business Solutions," I share why I'm attending four speaker conferences this year. Unlike typical industry events where I speak, I'm focusing on the benefits of attending as a participant. I discuss the unexpected value I've gained from networking, learning about innovations like AI, and the personal and professional growth that comes from these experiences. I challenge you to reconsider the perceived costs of attending conferences and emphasize the long-term benefits of investing in yourself. Through my anecdotes and insights, I encourage you to prioritize these opportunities for growth and connection.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Who are you ghosting?

Wed, 30 Oct 2024 00:00:00 -0400

Who are you ghosting?

Have you ever stopped to think about the people you're ghosting in your inbox? Why do we let certain conversations slip while juggling our daily priorities? In this episode, I dive into the notion that we all ghost someone, not out of disinterest, but because other things take precedence. Could there be a parallel in how your potential clients are ghosting you? Let's explore the reasons behind professional ghosting and how to stay top of mind.

Listen to this new 5-minute episode for fresh insights on managing your follow-ups and understanding the true dynamics behind being ghosted.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the concept of ghosting, not just from a client perspective but from our own as well. I've come to the realization that all of us are ghosting someone, whether intentionally or unintentionally, due to prioritizing other tasks and life's demands. I discuss how effective follow-ups can help you reposition yourself at the top of someone's inbox, increasing your chances of getting a response. I emphasize that ghosting doesn't necessarily mean disinterest and encourage you to reconsider your own communication habits. This episode aims to provide you with valuable insights to enhance your client interactions and follow-up strategies.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Ryan Angott & Regine Regencia - Myths and Truths about Virtual Assistants

Mon, 28 Oct 2024 00:00:00 -0400

Ryan Angott & Regine Regencia - Myths and Truths about Virtual Assistants

Are you struggling to find the right fit for your team? Have you considered the impact of language and local dialects on sales? In this episode, we dive into the world of virtual assistants, discussing how to identify the perfect candidate for your business needs. Learn how technology like ChatGPT can help virtual staff emulate local communication styles, making them feel like an integral part of your team. Are you leveraging VAs to not only save costs but also enhance productivity? We explore the importance of clearly delegating tasks and trusting your virtual staff to execute them efficiently.

Listen to this new episode for insights on maximizing business efficiency with virtual staff and understanding the value they can add to your operations.

About Ryan Angott:

Ryan Angott is a seasoned professional with a decade-long journey in the wedding and event industry. With a wealth of experience and a track record of generating over $50 million in revenue, Ryan brings unparalleled insights into the intricacies of the industry as he transitioned and co-founded a virtual assistant staffing agency based in the Philippines.

Connect with Ryan directly at Ryan@strategic-assistant.com  or explore the world of virtual assistant services for weddings at https://strategic-assistant.com/wedding-services/

About Regine:
Regine, CEO & President of Strategic Assistant Staffing, brings a decade of expertise in virtual assistance. She helps entrepreneurs reclaim 20-30 hours weekly, redefining the virtual workforce from hiring one Virtual Staff to building dream teams. A Christian business leader, devoted mother, and advocate for women, she empowers others to achieve work-life balance while ensuring exceptional service for clients and virtual staff.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

That time the wedding company wouldn't get on the phone!

Wed, 23 Oct 2024 00:00:00 -0400

That time the wedding company wouldn't get on the phone!

Are you meeting your customers where they are, or are you frustrating them with rigid communication methods? In this episode, I share a recent personal experience from my son’s wedding planning drama, and we explore the importance of adapting to your clients' preferred communication channels. How can refusing to get on the phone with eager customers impact your business? What steps can you take to ensure you're not missing out on potential sales because you're not accommodating?

Listen to this new 9-minute episode for key insights on adapting your communication strategies to better meet your customers’ needs and grow your business.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I share a personal story about my son and future daughter-in-law's frustrating experience while planning their wedding. They tried to rent items from a local company but were denied the chance to speak with a representative over the phone. This led me to highlight the importance of meeting customers where they are, whether that means talking over the phone or communicating digitally. I discuss the challenges and missed opportunities businesses face when they fail to adapt to customer preferences. This episode serves as a crucial lesson for wedding professionals on improving customer interactions and sales strategies by accommodating different communication preferences.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

So, my son got married. Want to hear the story?

Wed, 16 Oct 2024 00:00:00 -0400

So, my son got married. Want to hear the story?

Are you easily accessible to your clients? Are you ensuring seamless communication to prevent day-of issues? In this episode, I share the story of my son's wedding and highlight crucial lessons about the importance of communication and responsiveness in the wedding business.

Listen to this new 13-minute episode for insights on improving your client communication and handling unexpected challenges during events.

Episode Summary:

In this heartfelt episode of the Wedding Business Solutions podcast, I share the story of my son Adam's unique wedding in San Francisco. Unlike traditional ceremonies, this wedding spanned multiple days and featured intimate gatherings, a City Hall ceremony, and memorable activities like a cable car ride and a Hornblower dinner cruise. I highlight noteworthy experiences, both positive and challenging, such as vendor communication issues and special touches like custom whiskey blends. Through this personal recount, I draw valuable lessons on the importance of effective communication and customer service in the wedding industry. Don't miss out on this insightful and inspiring episode!

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Irene Katzias - How vendors can play nice together!

Mon, 14 Oct 2024 00:00:00 -0400

Irene Katzias - How vendors can play nice together

Are you fostering trust through effective communication in your professional relationships? Are you prioritizing helping others over personal gain when networking? In this episode, we dive into the essentials of communication, respect, and aiding fellow vendors to create lasting bonds and smooth events. We'll explore practical ways to enhance your professional networks through proactive collaboration and kindness, reflecting on real-life anecdotes that underscore the impact of these values.

Listen to this new episode for insights on building stronger, more respectful professional relationships by focusing on clear communication and a giving mentality.

About Irene:

Irene Katzias is the owner of Irene + Co Events, an award-winning wedding planning and design company known for crafting bespoke, high-end weddings across the U.S. With over a decade of experience, Irene’s work has been featured on The Knot, Utah Bride and Groom Magazine, and Zion Brides. A TEDx speaker and host of the Peak Perfection podcast on Spotify, Irene brings her signature blend of creativity, confidence, and approachability to every event, helping couples tell their unique love stories—one detail at a time.

Contact: Website: www.irenecoevents.com
Email: irenecoevents@gmail.com

Instagram: @irenecoevents

Episode Summary:

In this episode of "Wedding Business Solutions," I sit down with Irene Katzias from Irene and Co Events to dive into the importance of communication and respect in professional networking. We discuss how offering help rather than seeking personal gain builds trust and strong relationships. Irene shares her team’s approach of prioritizing teamwork, being the first to arrive and last to leave, and tackling every task with a collective spirit. We also address common vendor complaints, emphasizing the need for clear communication and collaboration. Irene's closing words, "Just be kind. You'll be fine," perfectly capture the essence of our conversation.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You can't save your way to prosperity!

Wed, 09 Oct 2024 00:00:00 -0400

You can't save your way to prosperity

We've all heard the phrase "cut costs to boost profits," but is that really the best way to grow your wedding business? Are you focusing too much on trimming expenses and missing out on bigger opportunities? In this episode, I delve into why investing in your business can yield far more significant returns than just cutting corners. I discuss practical ways to increase sales, enhance profitability, and make smarter investments that will propel your business forward.

Listen to this new 6-minute episode for insights on shifting your focus from saving to smart investing for a more prosperous business.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I dive into the concept that you can't save your way to prosperity; instead, you need to focus on increasing sales and making smart investments. I discuss the difference between everyday expenses, which have a limited potential for savings, and investments, which can provide higher returns over time. By concentrating on boosting your sales and profitability, you'll see much greater benefits than simply trying to cut costs. I also emphasize the value of investing in marketing, training, and enhancing customer value perception. Tune in to learn how to set your wedding business on a path to greater success and long-term profitability!

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What the heck is Last Click Attribution?

Wed, 02 Oct 2024 00:00:00 -0400

What the heck is Last Click Attribution?

Have you ever wondered if you're really understanding how clients find your business? Are you giving too much credit to that final click without considering the full journey your customers take? In this episode, I dive into last click attribution, dissecting what it means and how it might be misleading your marketing strategies. Learn how to trace the entire path to get a clearer picture and potentially boost your inquiries and sales!

Listen to this new 6-minute episode for insights on understanding your customer's journey from the first click to the last and how you can influence it to drive more business.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the concept of "last click attribution" and what it means for your wedding business marketing. I explain that last click attribution often misleads us into thinking the final click before a customer contacts us is solely responsible for their decision, when in reality, their journey is much more complex. I emphasize the importance of understanding the entire customer path to optimize your marketing strategies effectively. By analyzing where inquiries come from and reinforcing successful tactics, you can better influence potential clients' pathways. Whether you're new to this concept or need a refresher, this episode is packed with insights to help enhance your digital marketing efforts.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Richie Steadman - Oh no, a customer complaint!

Mon, 30 Sep 2024 00:00:00 -0400

Richie Steadman - Oh no, a customer complaint!

Receiving a bad review can be disheartening, but are you reacting impulsively or taking the time to understand the full story? How do you ensure clients feel heard and valued even when they're dissatisfied? In this episode, Richie Steadman shares his first refund experience in 15 years, offering valuable lessons on managing complaints and protecting your business's reputation. We discuss how crucial communication is in avoiding misunderstandings and making strategic decisions to maintain client relationships without compromising your business.

Listen to this new episode for insights on managing bad reviews and ensuring long-term business success through effective communication and thoughtful resolutions.

About Richie:

Richie T Steadman is the owner of Best DJ In Utah, Utah’s highest and most rated dj company. Richie has been in business for himself for 6 years and been in the entertainment for over 20 years.

Social handle: @bestdjinutah

Website: bestdjinutah.com

Episode Summary:

In this episode of "Wedding Business Solutions," I welcome Richie Steadman to discuss handling bad reviews in the wedding industry. Richie shares a challenging situation involving a DJ complaint from a wedding he managed, detailing his thoughtful and strategic response. Together, we explore the importance of not reacting impulsively, understanding client expectations, and resolving disputes professionally to protect your business's reputation. Richie recounts investigating the complaint, having direct conversations, and negotiating a partial refund with a non-disparagement agreement. We emphasize the value of resolving grievances to prevent negative reviews, sharing personal anecdotes and practical advice for long-term business success. Join us for insights and strategies to handle dissatisfied clients effectively.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Getting the sale is a privilege!

Wed, 25 Sep 2024 00:00:00 -0400

Getting the sale is a privilege

Every time a client says yes to your service, they've said no to everyone else. Do you see it as a privilege? Are you treating each sale as a unique opportunity to deliver exceptional results? In this episode, I discuss the honor and unique challenges of being chosen to provide your wedding services, emphasizing that it's not just about making the sale but about delivering an unforgettable experience.

Listen to this new 3-minute episode for insights into why getting the sale is an honor and how you can better appreciate and maximize this privilege.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I dive into the idea that "getting the sale is a privilege." I emphasize how each 'yes' from a client means they've chosen us over many competitors, giving us the unique honor of being part of their special event. I talk about the responsibility that comes with this privilege—delivering exceptional and tailored results, not just a standard product or service. By viewing sales as a privilege, we can deepen our commitment to outstanding service and client satisfaction. Join me as I remind us all to cherish every sale as a valuable opportunity.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The pursuit of money doesn't bring me the happiness I seek

Wed, 18 Sep 2024 00:00:00 -0400

The pursuit of money doesn't bring me the happiness I seek

Are you finding joy in what you do, or are you just chasing the paycheck? Can you truly find success if you're not enjoying your work? In this episode, I dive into how focusing on joy and value, rather than money, can lead to a more fulfilling career in the wedding and events industry.

Listen to this new 5-minute episode for insights on finding happiness in your work while still achieving financial success.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I dive into a profound realization that I've had: chasing money doesn't necessarily bring true happiness. I stumbled upon an old note that reminded me the pursuit of happiness can actually lead to the financial rewards we need. Through my personal journey, I share how prioritizing joy and providing value to others has been the key to my own fulfillment and success. By recounting moments from my career, I illustrate how focusing on meaningful work and customer satisfaction can ultimately lead to both personal and financial rewards. If you're in the weddings and events industry, this episode is a reminder to seek happiness and value in your work, rather than just chasing the money.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Liza Roeser - Scaling Fifty Flowers

Mon, 16 Sep 2024 00:00:00 -0400

Liza Roeser - Scaling Fifty Flowers

How do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.

Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.

Liza Roeser is a trailblazer in the flower industry, known for her innovative leadership and entrepreneurial spirit. Her journey began with a Peace Corps mission in Ecuador, where she identified the potential for exporting fresh-cut flowers. In 1998, she founded Farm Exports, which later evolved into FiftyFlowers.com, the first e-commerce wholesale flower platform. Liza is a dedicated advocate for the industry, serving on the Society of American Florists Board, lobbying on Capitol Hill, and promoting entrepreneurship. Her achievements have earned her numerous accolades and features in prominent publications. Follow Liza on Instagram @TheFlowerCEO.

https://fiftyflowers.com/

Episode Summary:

In this episode of Wedding Business Solutions, I chat with Liza Roeser, the founder of 50 Flowers. Liza shares her incredible journey from serving in the Peace Corps to creating an innovative e-commerce flower business. We discuss the early challenges she faced, transitioning from bulk floral shipping to direct-to-consumer sales, and how she has tailored her products to cater specifically to weddings and events. Liza opens up about the company's growth, the strategic use of AI to understand customer behavior, and the heartfelt importance of human interaction in customer service. We also delve into learning from past failures, how the 2008 financial crisis influenced her business, and the value of professional expertise in DIY floral projects.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are You limiting yourself with your goals?

Wed, 11 Sep 2024 00:00:00 -0400

Are You limiting yourself with your goals?

Have you ever wondered if setting goals is actually holding you back? Are you capping your potential by aiming for a target? How can you break free from this mindset and achieve more? In this episode, I explore how to rethink your approach to setting goals and challenge yourself to go beyond your perceived limits. Learn from my experience and discover strategies to maximize your growth and success without feeling restricted by traditional goal-setting.

Listen to this new 7-minute episode for ideas on how to set goals that motivate and challenge you rather than limit you.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the concept of goal setting and how it might be unintentionally limiting your potential. Drawing from advice my late uncle, who was a life coach, gave me, I share insights from my career in sales and consulting. I emphasize the importance of setting targets that challenge rather than confine you. I discuss how focusing solely on meeting specific goals can cap your growth, while aiming higher can lead to greater success. I also talk about balancing a packed calendar with leaving room for unexpected opportunities, and how maintaining a positive, less desperate approach can attract more business. Join me for thought-provoking strategies to stretch beyond your current limits.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is 2024 The Perfect Storm Trifecta?

Wed, 04 Sep 2024 00:00:00 -0400

Is 2024 The Perfect Storm Trifecta?

Is your wedding business prepared for the challenges of 2024? Are you feeling the effects of the COVID hangover? How will the wedding gap impact your bookings? And what about the unpredictable noise of a presidential election year? In this episode, I outline how to navigate these turbulent waters and make the most of the opportunities that come your way. Dive in to understand how to work harder and smarter in this unique environment.

Listen to this new 7-minute episode for insights on thriving amidst the COVID hangover, wedding gap, and election year noise.

Episode Summary:

In this episode, I dive into what I'm calling the "perfect storm trifecta" that could shape the wedding industry in 2024. This trifecta includes the lingering effects of the COVID-19 pandemic, which I refer to as the "COVID hangover," the "wedding gap" caused by a lack of engagements during lockdowns, and the complications brought about by a presidential election year. I discuss how these factors create a climate of uncertainty and noise. To navigate these turbulent times, I emphasize the importance of working harder and smarter, refining follow-up strategies, and focusing on existing leads to sustain and grow your wedding business.

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

CP Heda - Pivot from WWE to Weddings & Events

Mon, 02 Sep 2024 00:00:00 -0400

CP Heda - Pivot from WWE to Weddings & Events

How are you enhancing guest experiences at your events? Are you leveraging the latest technology to captivate and engage your audience? In this episode, CP Heda describes a new product that mimics the excitement of a sports arena jumbotron, while exploring how new innovations can transform your event's appeal. Discover how to keep your events dynamic with slideshows and live feeds, and learn the secrets of content management using AI to ensure a flawless presentation.

Listen to this new episode for innovative ideas on maximizing guest engagement and creating unforgettable event memories.

Listeners to the Wedding Business Solutions podcast will get 15% off. Make sure you use this link and code!

Alan’s Special Coupon: FRIENDSOFF15

https://www.esstart.com/?ref=alanberg

About CP:

From weddings to corporate parties to birthdays and beyond, Esstart seeks to bring event guests together and enhance entertainment with thoughtful, all-inclusive technology. Their first product, Instant Spotlight, was an interactive photo wall where event guests can upload photos to in real time—the first ever of its kind. Other products offered include Storybook - a digital guest book, Seating Genie - an interactive digital seating chart, Crossfader - a song request app and Camera-roll - an event photo collection app. Esstart plans to release many more experiential activities for events on their platform.

Esstart platform maximizes engagement while minimizing technical challenges with easy setup, no-download app, AI content moderation and a wide array of customization options makes it perfect for every occasion. Scan the QR code and go!

After a decade leading critical technology systems for WWE and with personal experience as a Bollywood music DJ and live event photographer, Chetanprakash “CP” Heda set out on a mission: to end boring events. That’s when he founded Esstart, the innovative experiential platform with the mission to use technology to make events more interactive, memorable, and inclusive.

Episode Summary:

In this episode of Wedding Business Solutions, I had the pleasure of sitting down with CP Heda to discuss an exciting new product designed to elevate weddings and events. Imagine giving your guests the thrill of seeing their photos live on a big screen, just like a sports arena jumbotron! CP walked us through its features – from instant photo uploads and live guest appearances to AI-based content filtering and even song requests through DJ integration.

We also explored his company’s impressive suite of products, including Spotlight, Storybook, Crossfader, and the soon-to-launch Camera Roll, all tailored to enhance DJ and venue offerings. Alongside product insights, we shared personal stories about our own career transitions and talked about the importance of creating memorable experiences for event guests. If you're interested in innovation in the wedding industry, this episode is a must-listen!

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you using Auto-Replies or Out of Office messages?

Wed, 28 Aug 2024 00:00:00 -0400

Are you using Auto-Replies or Out of Office messages?

Are your auto-replies costing you potential clients? Do your out-of-office messages set unrealistic expectations? In this episode, I delve into the importance of timely responses and how setting the right expectations can be the difference between gaining and losing customers. Learn how to craft auto-replies that are both friendly and efficient, ensuring you never miss out on future business.

Listen to this new 8-minute episode for insights on how to optimize your autoresponders to enhance customer satisfaction and boost your business.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Has what I'm being asked changed much over the years?

Wed, 21 Aug 2024 00:00:00 -0400

Has what I'm being asked changed much over the years?

Over the years, have the challenges you're facing as a wedding professional evolved, or are they remarkably consistent? How has technology affected the way you handle the same age-old business issues? In this episode, I delve into the timeless nature of the industry's core problems and offer insights into how new technologies offer new solutions without changing the essence of what needs to be addressed.

Listen to this new 7-minute episode for insights on how to adapt to technological changes while focusing on the enduring fundamentals of your wedding business.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Jonathan Bryans - Weddings in Ireland aren't only for the Irish

Mon, 19 Aug 2024 00:00:00 -0400

Jonathan Bryans - Weddings in Ireland aren't only for the Irish

Ever wonder makes Ireland one of the top destination wedding spots? In this episode, we sit down with Johnny Bryans from weddingsonline to answer those burning questions. Why do so many couples choose Ireland for their big day? What are the legalities you need to know? How can wedding planners offer their clients an unforgettable Irish experience? Whether you're looking to expand your business or planning your dream wedding, this episode is packed with the insights you need to make it a reality.

Listen to this new episode for expert tips on crafting a magical destination wedding in Ireland.

About Jonathan

Jonathan is the Commercial Director of weddingsonline with over 20 years’ experience in the Irish Wedding Industry. Jonathan specialises in the hospitality sector with Hotels and Venues and has passion for marketing and sales. He is an advocate for making Ireland the world's wedding destination of choice. Jonathan has spoken at numerous Irish Wedding Conferences and internationally too.

Contact Jonathan

www.weddingsonline.ie

https://www.instagram.com/weddingsonline/ #weddingsonline

https://www.facebook.com/groups/helpimgettingmarried

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you have a "frequently asked questions" section on your website?

Wed, 14 Aug 2024 00:00:00 -0400

Should you have a "frequently asked questions" section on your website?

How can you address the questions your clients are asking before they even contact you? What’s the best way to present FAQs without overwhelming potential customers? In this episode, I dive into the benefits of having an FAQ section on your website and share practical tips on how to implement it effectively while enhancing user experience and SEO.

Listen to this new 7-minute episode for insights on leveraging FAQs to improve client interaction and increase your search engine visibility.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you fill the holes in your calendar?

Wed, 07 Aug 2024 00:00:00 -0400

How do you fill the holes in your calendar?

When cancellations or postponements happen, how are you filling those empty slots in your calendar? Are you being proactive in reaching out to potential clients or just hoping they find you? In this episode, I share some ideas on how to get the word out and create a sense of urgency to help you book those open dates.

Listen to this new 9-minute episode for strategies on promoting your availability, offering incentives, and leveraging your network to fill those calendar gaps and keep your business thriving.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Will Hegarty - The origin of Wedding MBA

Mon, 05 Aug 2024 00:00:00 -0400

Will Hegarty - The origin of Wedding MBA

Attending conferences can transform the way you approach your business. Are you leveraging conferences for unexpected benefits? Are you open to learning from different markets? In this episode, we delve into the incredible opportunities that conferences like the Wedding MBA offer for growth, networking, and staying current in an ever-evolving industry. Is it time you registered early and saved with a special coupon? Explore how industry leaders maintain their passion and adapt to changing trends, and discover how you can do the same.

Listen to this new episode for insights on maximizing the value of attending conferences and the unique opportunities they present for burgeoning and established professionals alike.

Will Hegarty is a seasoned entrepreneur and a pioneer in the wedding industry. With a degree in Business Management, Will founded seven businesses, including Rockford Fosgate Autosound, which went public. He began photographing weddings at 15 while still in high school, and his boss thought he was in college.

Will has documented over 2,000 weddings and met his wife, Patti, at one of them. Last year, he collaborated with his daughter Shannon and granddaughter Paige to create a children’s theater musical, "All Dolled Up," writing the lyrics and music.

Realizing the need for business education in the wedding industry, Will and Patti founded Wedding MBA, the Wedding Merchants Business Academy, in 2007, to help talented wedding professionals excel in the business side of their craft. Their motto is "The Business Side of the Wedding Business.

To find out more about Wedding MBA visit www.WeddingMBA.com and use the coupon code – Alan – to save $20 off your tickets.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Learn to handle hard better!

Wed, 31 Jul 2024 00:00:00 -0400

Learn to handle hard better!

What challenges are you avoiding because they seem too difficult? Are there tasks you’re hesitant to start because they're tough? In this episode, I delve into the importance of embracing hard tasks and how mastering them can lead to personal and professional growth. I share insights inspired by Duke women's basketball coach Kara Lawson's powerful message about handling hard better.

Listen to this new 6-minute episode for valuable lessons on pushing through challenges and achieving satisfaction from overcoming obstacles.

Link to video: https://youtu.be/oDzfZOfNki4?si=FC8pCndMG2bYlchl

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you rejection proof?

Wed, 24 Jul 2024 00:00:00 -0400

Are you rejection proof?

What does rejection really mean to you? Do you take it personally when a potential client says no? Are you holding yourself back from opportunities because you're afraid of hearing that dreaded word? In this episode, I delve into the insights from the book *Rejection Proof* by Zhi Zhang Jiajiang and discuss how shifting your perspective on rejection can transform not just your sales tactics, but your entire mindset.

Listen to this new 7-minute episode for strategies on overcoming your fear of rejection and turning it into a powerful tool for success.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Beth Z, your Nerdy Best Friend - Virtual Voice, is it the real you?

Mon, 22 Jul 2024 00:00:00 -0400

Beth Z, your Nerdy Best Friend - Virtual Voice, is it the real you?

Are you leveraging the power of AI to enhance your wedding business? Are you keeping up with the latest tools that could save you time and generate more personalized content? In this episode, I dive into a fascinating discussion with Beth Z about using AI voices and content creation tools. We explore the intricacies of voice cloning, ethical considerations, and practical applications that can revolutionize your workflow while staying authentic.

Listen to this new episode for innovative tips on using AI to efficiently create engaging content and stay ahead in the wedding business industry.

About Beth:

Beth Ziesenis: Author. Speaker. Nerd.

Since her first Motorola RAZR flip phone, Beth has made a verb out of the word "nerd." She's here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald's in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you're puzzling over why she goes by "Beth Z"... it's because she only finds about three people a year who can pronounce her last name.

Website: https://yournerdybestfriend.com/

Contact Beth:

Beth Ziesenis, CSP

Your Nerdy Best Friend

Phone: 619-231-9225

Website: https://yournerdybestfriend.com/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Why do they still ask "How Much" first?

Wed, 17 Jul 2024 00:00:00 -0400

Why do they still ask "How Much" first?

Do you find yourself frustrated when potential clients ask about pricing upfront? Are you curious why they don't inquire about the value you bring to their special day first? In this episode, I break down why "How much?" is often the first question and how your response can make or break the sale. Learn ways to demonstrate your unique value before discussing pricing.

Listen to this new 8-minute episode for insights on transforming price inquiries into meaningful conversations about value and results.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What are you doing to fill holes in your calendar?

Wed, 10 Jul 2024 00:00:00 -0400

What are you doing to fill holes in your calendar?

Do you know how to fill last-minute cancellations or unbooked dates? Are discounts necessary to attract last-minute bookings, or is there a better way? In this episode, I discuss strategies to attract couples booking closer to their event date and share how to market these openings effectively without sounding desperate.

Listen to this new 6-minute episode for tips on marketing unbooked dates and adding value without resorting to discounts.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mark Chapman – Is your contact form hurting your business?

Mon, 08 Jul 2024 00:00:00 -0400

Mark Chapman – Is your contact form hurting your business?

Have you ever considered if your contact form is turning potential clients away? Are you making it too difficult for couples to get the information they need? In this episode, we dive into the importance of optimizing your contact forms and landing pages to ensure they are user-friendly. We discuss tips and strategies to increase conversions, including the wording on buttons and the placement of forms on both desktop and mobile.

Listen to this new episode for actionable insights on crafting effective contact forms and landing pages your clients will appreciate.

About Mark:

Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads. 

For more information visit: http://theidosociety.com/

Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you having trouble standing out in a crowd?

Wed, 03 Jul 2024 00:00:00 -0400

Are you having trouble standing out in a crowd?

In a market flooded with elopements and micro-weddings, are you finding it challenging to make your specialized venue easy to find online? Is the term "micro" confusing your potential clients due to varying definitions? In this episode, I discuss strategies to clearly communicate what sets you apart, and how to attract the right customers by speaking their language.

Listen to this new 9-minute episode for practical advice on making your unique offerings stand out and improving your online visibility.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you feeling the Covid hangover?

Wed, 26 Jun 2024 00:00:00 -0400

Are you feeling the Covid hangover?

Have the last few years in the wedding industry felt like a wild ride? Are you questioning what's normal in today’s market? In this episode, I discuss what I call the COVID hangover, addressing the ups and downs we've faced and how to navigate this "next normal." Are your sales skills up to the task? Are your marketing strategies attracting the right inquiries? I’ll give you insights on how to tackle these challenges and adapt to the current environment.

Listen to this new 5-minute episode for practical tips on how to better manage inquiries, improve your sales skills, and understand the new normal in the wedding industry.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

David Osborne - Scaling laterally!

Mon, 24 Jun 2024 09:00:00 -0400

David Osborne - Scaling laterally!

Do you struggle with meeting the demands of both high-end and budget-conscious clients in the wedding industry? Have you faced the challenge of managing multiple brands without cannibalizing sales? David Osborne and I dive deep into strategies for expanding your service offerings while maintaining distinct brand identities. We explore the importance of tailoring your sales pitch and marketing efforts to different clientele and highlight effective methods for balancing personnel and client expectations.

Listen to this new episode for expert tips on scaling your business, managing multiple brands, and effectively communicating value to your diverse customer base.

About David:

For fifteen years, David Osborne has been raising the bar in the private event industry in Athens, Atlanta, and North Georgia. He is equally skilled as a remix-artist as he is an event host / MC.

His passion for serving others, sharing joy, and taking action make event entertainment a natural fit for him.

Beyond music, David also has a strong background in audio production, improvisation, customer-service, public-speaking, and entertainment for all ages.

He is the founder of The Blueprint , an industry leading DJ education platform.

In short: David radiates energy and loves to share it with others

IG Handles:

@blueprintlearn

@dj_davidosborne

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

When you're healthy, you have 100 problems!

Wed, 19 Jun 2024 00:00:00 -0400

When you're healthy, you have 100 problems!

Have you ever thought about how your health impacts your ability to run your wedding business? Do you prioritize your well-being so you can tackle those everyday challenges? In this episode, I delve into the importance of taking care of yourself first, so you can better handle the myriad of problems that come your way. Drawing from personal experiences and paying tribute to a dear friend, I explore why maintaining your health is key to both personal and professional success.

Listen to this new 5-minute episode for insights on why your health should be your number one priority in life and business.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you mirroring their buying style?

Wed, 12 Jun 2024 00:00:00 -0400

Are you mirroring their buying style?

Are you mirroring your client's buying style? How can understanding their decision-making process improve your sales approach? Explore how recognizing and mirroring a client's buying style can accelerate your sales success. Discover my practical tips to adapt your strategy, whether you're dealing with thorough researchers or impulse buyers.

Listen to this new 6-minute episode for my actionable insights on matching your sales approach to each client's unique buying style and closing more deals faster.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brian Lawrence - What to do if you're new (and if you're not)

Mon, 10 Jun 2024 00:00:00 -0400

Brian Lawrence - What to do if you're new (and if you're not)

How effective is your website at guiding visitors to make an appointment? Are your booking options and pricing strategically placed for conversion? In this episode, we explore how to structure your event pages to not only inform but also lead visitors to take action. We discuss the importance of showcasing the unique "why" behind your brand and how to target specific niches to stand out in the wedding industry.

Listen to this new episode for guidance on creating a website that converts visitors into customers by emphasizing strategic placement and authentic content.

Brian Lawrence is my recommended resource for web design and SEO for the last 10+ years. He has been in the industry owning one-stop wedding stores, VP of a leading wholesale wedding brand, and an accomplished industry writer and speaker.

For more info visit brianlawrence.com, text him at 201-446-1038, or e-mail brian@brianlawrence.com

Blog with loads of website and SEO ideas. https://www.brianlawrence.com/wedding-marketing-blog-brian-lawrence/

Great resources for any wedding vendor when thinking about improving their website.

https://www.brianlawrence.com/djseowebsiteresources/

Free 30 minute consult calendly.com/briandavidlawrence

Free website accessibility test https://www.brianlawrence.com/ada-compliance-test/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you present one package or multiple in a proposal?

Wed, 05 Jun 2024 00:00:00 -0400

Should you present one package or multiple in a proposal?

Ever wondered whether it's better to present one package or multiple options in a proposal? How can offering multiple options affect a client's decision-making process? What if a single package was all it took to streamline negotiations? Dive into these questions and explore strategies that might just redefine your approach to proposals. Learn why less is more when offering packages and how creative naming can set your services apart. Tune in to find out how to retain control during the proposal stage.

Listen to this new 9-minute episode for insights on crafting proposals that meet client needs while enhancing your negotiation leverage.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You've gotten them this far, now finish it!

Wed, 29 May 2024 00:00:00 -0400

You've gotten them this far, now finish it!

Do you ever feel like you can talk the talk but stumble when it's crunch time? You're not alone. Many excel in engagement and understanding customer needs, yet falter at the final hurdle—asking for the sale. Whether it's in person or online, don't wait for customers to say "yes." Actively guide them to the decision. Read back their needs, confirm, and directly propose to finalize the deal. Remember, the responsibility to close is yours.

Listen to this new 4-minute episode for no-nonsense advice on making it happen—because you're just one bold move away from scoring those wins.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is virtual selling still a thing? – With John Chen

Mon, 27 May 2024 00:00:00 -0400

Is virtual selling still a thing? – With John Chen

During the pandemic, a lot of you started to sell virtually (phone, zoom, etc.). Now that things have settled to the next normal, is virtual selling something you should be doing, or considering? I invited my friend John Chen, who’s a wizard at helping companies host virtual and hybrid (combination of in-person and virtual) meeting and events. His knowledge of the technology and the processes is fantastic, and whether you’ve been selling virtually, or not, and whether you like to do it, or not, there are some great tips and perspectives in this episode.

About John Chen

John Chen is the CEO and Author of Engaging Virtual Meetings, published by Wiley and Sons Engaging Virtual Meetings Planner, Producer and Emcee.

He is also the President for National Speakers Association Northwest

Hear him speak live by registering for The Engaging Conference, 10/1/2024 – 10/3/2024 - http://evmconference.eventbrite.com?discount=evmjohn to here more about The Secrets of the Most Engaging Conferences, Summits and Masterclasses.

Connect with John: http://linktr.ee/ceojohnchen

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

They don't value what they can't see!

Wed, 22 May 2024 00:00:00 -0400

They don't value what they can't see

So much of what you do to make weddings and events great, happens out of view of your customers. Are you getting paid for that time? Are your customers valuing the time you put in that they can’t see? In this episode I talk about ways to get them to understand the value that you bring, even when they can’t see the work you put into making the results amazing for them.

Listen to this new 9-minute episode for ideas on how to value the work you put in, both for yourself and your customers.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Problems are opportunities to improve!

Wed, 15 May 2024 00:00:00 -0400

Problems are opportunities to improve

When customers come to you with problems, are you paying attention to how you can make this better, not just for them, but for other customers? I’ve had some experiences recently where all I got was passed from one department to another, with no on acknowledging that it was their system that was broken, not user error. Imagine having a problem logging in to a site and being told you need to contact support, only to be asked to log in to get in touch with support!! Well, that and a few other recent experiences have influenced this episode.

Listen to this new 11-minute episode for a better view of how you can learn from customer problems, not only to fix this issue, but to create a better user experience going forward.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mark Chapman – How is the wedding industry different now?

Mon, 13 May 2024 00:00:00 -0400

Mark Chapman – How is the wedding industry different now?

You’ve probably noticed that things are different in the wedding industry, especially in the way today’s couples are, or are not, responding to your ads and messages. I asked my friend Mark Chapman, from the I Do Society, to come back on and talk about what he’s seeing. Advertising for wedding businesses is all Mark does, so he’s the perfect person to have this conversation with. Listen to this new guest episode for usable tips you and put into place, now.

About Mark:

Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads. 

For more information visit: http://theidosociety.com/

Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Nothing works all of the time!

Wed, 08 May 2024 00:00:00 -0400

Nothing works all of the time

In this episode, I delve into a common challenge many wedding and event professionals face: the frustration when previously successful strategies start to falter. From interacting with clients across the industry, I've noticed a recurring theme—what once worked seamlessly may suddenly lose its effectiveness.

Join me as I explore this reality and share my perspective on why certain methods may no longer deliver the desired results. Whether it's your approach to handling inquiries or your sales process, I offer practical advice for navigating these obstacles and adapting to the ever-changing landscape of our industry.

Listen in for valuable insights and guidance on recognizing when it's time to reassess your methods and embrace change to drive success in your business. This 8-minute episode is packed with actionable strategies to help you stay ahead in the competitive world of weddings and events.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You know what I was thinking?

Wed, 01 May 2024 00:00:00 -0400

You know what I was thinking?

When my wife asks this, it means I’m heading to Home Depot or Lowes for a DIY project. But with our customers, co-workers, etc., the truth is that we don’t know what they’re thinking. No matter how long we’ve been in our industry, we simply can’t know what every customer is thinking. We don’t know what their experience is with our product or service and we don’t know what outcomes they want… unless we ask. And that’s the focus of this episode.

Listen to this new 5-minute episode for some ideas on how to get your customers to value more of what you bring to the table.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Sam Horn – Does your business POP?

Mon, 29 Apr 2024 00:00:00 -0400

Sam Horn – Does your business POP?

After reading Sam Horn’s book “POP”, I just had to have her on to talk about how you can make your business stand out from the crowd. We talked about how the first 60 seconds can make or break your business. Sam also shared how to use AIR – Alliteration, Iambic and Rhyme when choosing a name for a business, product or service. She’s a great story-teller.

Listen to this new episode and hear how you can use POP – Purposeful, Original, Pithy – to help your business stand out.

About Sam Horn

Sam Horn is the Founder/CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books - including POP!, Tongue Fu! and Talking on Eggshells - have been featured in New York Times, on NPR, and presented to hundreds of organizations including Intel, Accenture, Oracle and ASAE.  Perhaps, most importantly, Sam is known for her ability to help people "connect dots forward" to produce one-of-a-kind brands, books, businesses and presentations that scale their impact - for good.

https://www.facebook.com/SamHornPOP/

https://www.instagram.com/samhornintrigue/

https://www.linkedin.com/in/samhorn/

https://twitter.com/SamHornIntrigue

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What to do with Wedding Expo leads!

Wed, 24 Apr 2024 00:00:00 -0400

What to do with Wedding Expo leads

Thanks to Chuck in Philly for this suggestion. I’ve actually done another episode a while back on this, and it’s time for a refresher. The opportunity here is that 90% of the exhibitors at wedding expos won’t use the lead lists. To me, that’s just throwing money away. You paid to get in front of a unique audience that will never exist again. Why would you think that what happens at the show is the only thing you paid for. There are so many distractions for the attendees, and you can work hard to get their attention, but it’s fleeting. How many people walked by your booth and didn’t stop? Maybe they didn’t need your service, yet. Maybe you were too busy talking to others and they didn’t want to wait. Using the four lists, and yes that’s plural – lists – is the way to profit more from the show.

Listen to this new 10-minute episode for ideas on how to maximize your ROI from wedding expos (and other types of trade shows).

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You know what to do, but are you doing it?

Wed, 17 Apr 2024 00:00:00 -0400

You know what to do, but are you doing it?

This isn’t a listener suggestion, rather it was inspired by things I’ve seen working with and listening to some of you, my clients and connections. For example, I’ve had people come to me and say that they’re not getting the response they want from their inquiries, and that they’re following what I taught them. Yet, when I look at how they’re replying, it’s not at all what I taught them (or have written about). Now, my way isn’t the only way to do things, but when you’ve convinced yourself that you’re doing something new, when you’re really doing things the same old way… and it’s not working, you have to take a hard look in the mirror.

Listen to this new 8-minute episode for ideas on how to break out of the trap of not doing what you know you should be doing, personally and professionally.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Phil M. Jones – Do you know exactly what to say?

Mon, 15 Apr 2024 00:00:00 -0400

Phil M. Jones – Do you know exactly what to say?

After reading Phil. M Jones’ audio book “Exactly what to say”, I was hooked. So many of the things he talks about apply to your businesses, and mine. And then I read “Exactly How to Sell” and “Persuade to get paid”, which just reinforced that I had to have Phil on here to talk about how his ideas and concepts apply to wedding and event businesses, like yours.

Listen to this new episode and hear common sense tips to help you, help more people buy your products and services.

About Phil M. Jones

An entrepreneurial success story and founder of 5 multimillion-dollar companies, Phil M Jones is Strategic Advisor to pioneering leaders of the world’s biggest brands. The author of 7 best-selling books including the “Exactly” Book Series with over 2 million copies sold, he is the Producer of the “Most Listened To” Audiobook of all time and Innovator of the highly coveted “How to Persuade” audible production. To date, more than 800 different industries, across 59 countries and 5 continents have benefited from his input. Phil recently joined a long list of global leaders who serve in residence at High Point University’s Access to Innovators Program. The program at HPU connects students with industry leaders for networking and mentorship opportunities. He joins Apple Co-Founder Steve Wozniak, Netflix Co-Founder Marc Randolph and many others.

Instagram @philmjonesuk

Facebook facebook.com/philmjonessales

LinkedIn /in/philmjones

Twitter @philmjonesuk

Hashtags

#exactlywhattosay

#changeyourwords

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Customers aren't supposed to adapt to us!

Wed, 10 Apr 2024 00:00:00 -0400

Customers aren’t going to adapt to us!

I’ve been seeing and hearing a lot of frustration from companies that stems from how they want to do business, but their customers want it done differently. When we’re the customer, the companies have to do business the way we want, or we’ll find someone else who will. It’s too easy these days to find another alternative. Are you doing things a certain way because it’s easier for you? Is it also easier for your customers? Or, are you adding friction that chases them away.

Listen to this new 6-minute episode for for ideas and perspective so you can take a step back, and see if you’re making it harder for your customers.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Your customers don't care if you're busy!

Wed, 03 Apr 2024 00:00:00 -0400

Your customers don't care if you're busy!

Here’s another topic that came both from my personal experience and from conversations I’ve been having lately, both with engaged couples as well as wedding and event pros. For many of you, juggling doing events while handling inquiries, especially in your busy season, is a challenge. Your customers don’t care. And you don’t either, when you’re the customer. You want a reply, quickly, and responsiveness, from the companies you do business with.

Listen to this new 8-minute episode for some introspection and an outside view of this topic, and maybe a few ideas you can use, too!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Phil Gerbyshak - Do you have a sales system?

Mon, 01 Apr 2024 00:00:00 -0400

Phil Gerbyshak - Do you have a sales system?

Is your sales system a spreadsheet, a CRM or… you’re just winging it? I invited my friend Phil Gerbyshak to come on and talk about sales systems and processes, why they’re important and how you can get started, even with a small budget. Phil has been in sales and sales training for years and just launched the Modern Sales Success online course.

Listen to this new episode for ideas on why you need a sales system, what to look for and how to be successful with it.

Connect with Phil:

@PhilGerb just about everywhere (Instagram.com/philgerb, Threads.net/philgerb, Facebook.com/philgerb)
Phil’s Speaker and mindset site: HappyAF.Substack.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is it procrastination or indecision?

Wed, 27 Mar 2024 00:00:00 -0400

Is it procrastination or indecision?

It’s frustrating when you get all of the good signals from the customer that they like what you’re offering, but they just won’t commit! Thanks to Marylee for this suggestion. We’ve all been there. What’s holding them back? For some, it’s just their personality type to procrastinate, and they do it on most decisions. For others it’s indecision, which is related to, but a little different from procrastination. Determining which it is will help you get them past it.

Listen to this new 9-minute episode for perspective on procrastination versus indecision, and some ways you can help them move things forward.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What do you do when two customers want the same date?

Wed, 20 Mar 2024 00:00:00 -0400

What do you do when two customers want the same date?

Here’s another listener suggestion, this time from Euan in the UK. He had two couples asking about the same date (a good problem to have), and wasn’t sure the best way to handle the situation. I’m sure you’ve run into this, I know I have, and we don’t want them to feel like we’re adding pressure by just saying we have another inquiry (or enquiry).

Listen to this 7 minute episode for some ideas on how to handle situations like this. And keep the suggestions coming!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Kristin Arnold – Do you have/need a strategic plan?

Mon, 18 Mar 2024 00:00:00 -0400

Kristin Arnold – Do you have/need a strategic plan?

You’ve probably been told that you need a business plan, or a marketing plan, but do you have a Strategic Plan? I asked my friend Kristin Arnold to come on and talk about how a strategic plan is different than those other plans, what it is and why you should have one, regardless of the size of your business.

Listen to this new episode for insight into strategic planning and two different ways you can go about it for your business.

Kristin is considered to be the foremost expert on moderating panel discussions and emceeing events.  She is the author of seven books, has a MBA in Marketing Strategy, inducted into the Speakers Hall of Fame, and earned the Certified Speaking Professional (CSP) designation and the Certified Professional Facilitator | Master (CPF|M) designation.

Here's a link to Kristin's page for creating your down and dirty strategic plan: https://extraordinaryteam.com/quick-strategic-plan/

Contact Kristin: https://extraordinaryteam.com

Social: Find Kristin on LinkedIn at https://www.linkedin.com/in/kristinjarnold/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You have to do better than that!

Wed, 13 Mar 2024 00:00:00 -0400

You have to do better than that!

If your inboxes are like mine, you’re getting a lot of generic messages, trying to get our attention. I get people reaching out through Facebook, LinkedIn and Instagram saying things like “I've noticed you pop up in my Facebook recommendations a lot…”, and I can see that we have no connections in common, so I know it’s a scam or at least it’s spam. If you want to get someone’s attention, you have to do better than that. Once in a while, someone sends me a message and it shows that they know something about me, or that they’ve at least done their homework before reaching out. I give them more attention and respect than those generic messages.

Listen to this new 6-minute episode for ideas on how you can make sure your customers aren’t perceiving your messages as generic, so you get their attention!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you define success?

Wed, 06 Mar 2024 00:00:00 -0500

How do you define success?

I’ve had this one on my list for a while to talk about on the podcast. When I work with businesses, large and small, one of the things I try to find out is how you define your success. It doesn’t matter how I define it, as you’re the one that has to do the work to get there. And when you get there, you want to feel satisfied with wherever that is. Too often we let others define success for us, and then we feel unfulfilled.

Listen to this new 8-minute episode for some perspective on what success can mean for you, and how to tune out the noise.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brian Lawrence – My site has enhanced accessibility to visitors with disabilities, does yours?

Mon, 04 Mar 2024 00:00:00 -0500

Brian Lawrence – My site has enhanced accessibility to visitors with disabilities, does yours?

A while back I had someone on to talk about ADA compatibility for websites, and then… I didn’t do anything about it. Can you relate? So, I asked my friend and website expert, Brian Lawrence, to make my site more accessible. I couldn’t believe how easy it was (for me, since I didn’t have to do it), and how many different features there are, making my site more accessible to people not only with visual impairments but also those with ADHD, epilepsy, and more. So, I asked Brian to come back on to talk about what he did to my site to make it compatible, and how you can get yours checked, for free.

To get your site checked, for free, visit www.ADAWedding.com and run the free test.

And if you want to talk to Brian about getting your site more accessible (which can help reduce the chances of legal consequences for discrimination), contact him at Brian@BrianLawrence.com

Brian Lawrence is my recommended resource for web design and SEO for the last 10+ years. He has been in the industry owning one-stop-wedding stores, VP of a leading wholesale wedding brand, and an accomplished industry writer and speaker.

For more info visit brianlawrence.com, text him at 201-446-1038, or e-mail brian@brianlawrence.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

When should you ask about their budget?

Wed, 28 Feb 2024 00:00:00 -0500

When should you ask about their budget?

This is another listener suggestion, this time from Marylee in Connecticut. When should you ask the customer, couple or client about their budget. It’s not an easy answer, as it will be different for different price points, different services (some are easier to explain) and frankly, for each of us. You’ve probably heard me say that since all budgets are made up (credit to Phil. M. Jones for that), they can all be changed.

Listen to this new 9-minute episode for some ideas on how and when to talk about budgets, no matter where you are on the price spectrum.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you ask How Much?

Wed, 21 Feb 2024 00:00:00 -0500

Do you ask How Much?

There are times when we have to ask ourselves if we do some of the same things when we’re customers, that our customers do to us. For instance, if you hate it when people ask you how much you charge, before finding out the results you can provide, or the value that you bring… have you done that when you were the customer? I know I have. Whether it’s because we don’t know what to ask, we’ve never bought this product or service before, or maybe we’re just trying to shop on price. Whatever the reason, if we really take a step back, we’re probably doing some of the same things that we’d rather our customers didn’t do to us.

Listen to this new 6-minute episode for a little introspection and perspective on how we can better handle the How Much question, especially when it’s asked too soon.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Kendra Ramirez – AI for Wedding Pros

Mon, 19 Feb 2024 00:00:00 -0500

Kendra Ramirez – AI for Wedding Pros

I met Kendra at the WedProCon conference where she was speaking about AI – Artificial Intelligence, and how wedding pros can use it… and I just had to have her on the podcast to talk to you. Of course, we discuss ChatGPT, but also some other cool tools that you can use to help you with content creation, images, video editing and much more.

Listen to our conversation and get some ideas on how you might use AI in your wedding/event business. I know I got some ideas that I’m already using!

About Kendra Ramirez

Kendra Ramirez, CEO of KR Digital, is globally recognized on the home page of LinkedIn.com, Women of Influence Award Winner, John Barrett Entrepreneur Vision Award recipient, Cincy Chic Woman of the Year, AMA Marketing Legend, best selling author of Marketing Fusion and Micro Shift books and a finalist for the Social Media Innovator of the Year. Since 2005, she has helped hundreds of organizations successfully leverage digital technologies. As an early adopter of innovative tools, Kendra’s expertise makes her an invaluable resource for businesses seeking to thrive in today’s competitive digital and AI landscape. Kendra has spent more than 15 years in technology companies as a change agent in sales, marketing, and recruiting leadership for B2B clients.

https://kendraramirez.com/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Have you resolved to stop making resolutions?

Wed, 14 Feb 2024 00:00:00 -0500

Have you resolved to stop making resolutions?

Now that it’s February (when this first aired), have you made and broken your New Year’s resolutions already? Did you make any? I don’t, because I don’t wait for the beginning of the year to commit to what I want/need to do. Do you need a milestone date to get started? Or, do you just need accountability to what you want to achieve?

Listen to this new 7-minute episode for a little perspective on resolutions and how they relate to your getting to the things that you want to do.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is your email signature helping or hurting?

Wed, 07 Feb 2024 00:00:00 -0500

This episode was prompted by paying attention to some of the many email signatures I see every day. Sometimes we don’t pay any attention to them (especially if it’s someone we already know). There were a few times, just this week, where I wanted to know more about the person sending the email (either to do research, or add them to my CRM, etc.) and I found it to be a lot harder than it should have been. Adding unnecessary friction is a good way to alienate your customers.

Listen to this new 7-minute episode to get some ideas on what to add, delete and look for in yours and other people’s email signatures, to make them more useful and professional.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Sarah Fox – The 500-Word Contract

Mon, 05 Feb 2024 00:00:00 -0500

How many words is your current contract, including the Terms & Conditions? Did you account for every eventuality, not matter how rare? Can your contract be cut down to only 500 words? I had a great conversation with Sarah Fox, a “Recovering Lawyer”, and fellow speaker I met in the UK. In her former life as a corporate attorney she saw the ridiculousness of the length of so many contracts. Then, her sister challenged her to write a contract with only 500 words… and viola, thus began her new, post-attorney life!

Listen to this conversation between Sarah and I for some inspiration on how you can be more transparent in your contract, shorten them, and inject your personality at the same time.

NOTE: This conversation is not intended to be legal advice. We recommend that you consult with your attorney before making changes to your legal documents.

About Sarah Fox

Sarah Fox is a recovering lawyer who helps businesses to do deals fast. She draws on 25 years expertise in the UK construction sector (where contracts regularly exceed 50,000 words) to focus on simplifying your content and processes. She pioneered contracts in just 500 words and believes every sector can benefit from clear language, simplicity, trust, and branding to make it easy for the happy couple to just say yes.

website: 500words.co.uk

LinkedIn: https://www.linkedin.com/in/sarahjvfox/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's the zero moment of truth?

Wed, 31 Jan 2024 00:00:00 -0500

What's the Zero Moment of Truth?

I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?

Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should we care what the color of the year is?

Wed, 24 Jan 2024 00:00:00 -0500

Should we care what the color of the year is?

I just saw the big announcement… the Pantone color of the year is Peach Fuzz! Does that matter to your business and should you care? If you’re in the color business – flowers, linens, fashion, invitations, lighting, décor… then yes. Should the rest of us care? Maybe.

Listen to this new 6-minute episode for more some thoughts on the color of the year and what you might want to focus on next year and beyond.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Alan Katz – Scaling from 1 wedding to thousands!

Mon, 22 Jan 2024 00:00:00 -0500

Alan Katz – Scaling from 1 wedding to thousands!

I’ve known Alan Katz for years and I love the story of how he got started doing a friend’s wedding, and has parlayed that to a company that does almost 2,000 ceremonies each year! You’ll also hear how he’s deepened his niche with other related services and how he’s been able to get thousands of reviews. Oh, and Alan Katz is the one who told me to end every email with a question… something that I credit him in my book “Why don’t they call me?”

Listen to our conversation for some inspiration on how you can expand your niche, become more useful and invaluable in your market, and the go-to when someone needs what you do.

About Alan Katz

Alan Katz is the owner of Great Officiants. In business 20 years his company is the largest supplier of Wedding Officiants in SoCal and probably the US. With 37 Professional Officiants including Ministers, Priests, Rabbis, Non-denominational, Bilingual, Cosplay and more on the team they do almost 2000 weddings a year. In addition to the Ceremonies on locations. He has a 30 seat Indoor and Outdoor Wedding Chapel, a Beach Wedding Design company that sets-up weddings on the beach, he issues marriage licenses for the county clerks office, he has an elopement division for quicky weddings, a memorial business for funerals, and a singing telegram company just for fun.

His company has over 3000 online reviews. More than any officiant in the nation.

Alan has won many top awards in the industry. ABC Trendsetter Award, WIPA Top Officiant in the Nation, Best Officiant in LA and Orange County from California Wedding Day and Best of Wedding Wire and The Knot and more.

He is a nationally request public speaker on wedding success and marketing.

Alan is also featured on TV. He is a regular on local news stations on wedding-related issues and a reality show star on such shows as 90-day fiancé and Spouse House. He was a special guest on the Kelly Clarkson show and most recently he and his wife are on the hit show Prank Panel on HULU (episode 1).

He lives weddings every day.

All social media is @greatofficiants

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's a fake lead?

Wed, 17 Jan 2024 00:00:00 -0500

What’s a Fake Lead?

I’ve been having quite a few one-on-one conversations with clients and folks in the industry about fake leads. I also see many social posts about this and I’m often tagged and pulled into the conversation. And since you can’t hear my one-on-one conversations, I thought I’d address it here, as most of those conversations are very similar.

Listen to this new 10-minute episode for a different perspective on what is and isn’t a fake lead, and what you can do to improve your conversion, and outlook.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don't punish the masses for the ills of a few

Wed, 10 Jan 2024 00:00:00 -0500

Don't punish the masses for the ills of a few

I’ve used this phrase before on the podcast “Don't punish the masses for the ills of a few”. Just recently I saw another wedding/event pro coming up with what felt like punitive rules, so I decided it was time to devote an episode to this. How many things are you telling your couples and customers they can’t do? Is your “no” list bigger than your “yes” list?

Listen to this new 7-minute episode for more a little introspection and ideas on how you can be more “yes” focused, while still having the rules and policies you really need.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Could your wedding/event business use a Virtual Assistant?

Mon, 08 Jan 2024 00:00:00 -0500

Do you love doing weddings and events but hate all of the business minutiae? There’s so much more to running a successful business than just doing the events. There’s the administration, project management, following up on leads, and following up with couples and customers after the sale and before the event. With staffing being so difficult these days, many businesses, including mine, have looked to using Virtual Assistants to fill the void. For me, it meant not sitting with my laptop while watching TV with my wife. It meant having someone to post on social media for me, edit my videos and podcasts, schedule email blasts and more.

For this new episode I invited my friend Ryan Angott, from Strategic Assistant Staffing (SAS) to talk about how wedding and event businesses, large and small (I’m a solopreneur and I use a VA) can benefit from using virtual assistants.

About Ryan Angott

Connect with Ryan directly at Ryan@strategic-assistant.com or explore the world of virtual assistant services for weddings at https://strategic-assistant.com/wedding-services/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's your hidden potential?

Wed, 03 Jan 2024 00:00:00 -0500

I just finished reading another book by Adam Grant, a professor at Wharton in Philadelphia, this one is called “Hidden Potential.” It really hit home with me when he shared examples of people who intentionally seek out being uncomfortable, and then they push through that discomfort and use it as a catalyst for their success. Specifically, he gave examples of people who are polyglots, people who are fluent in many more languages than me, and who were not good at learning languages when they were young. When we’re young, it’s supposed to be easier to learn a new language. These people learned many new languages as adults, despite being poor at it as kids.

Are you only doing things that are within your comfort zone? Are you only trying new things you know you can be good at? Listen to this new 7-minute episode for inspiration on finding success in your discomfort.

If you have any questions about anything in this or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What’s your ideal gift?

Wed, 27 Dec 2023 00:00:00 -0500

What’s your ideal gift?

For my last episode of this year I wanted to reflect a little on gifting. It’s gift-giving season and I know that my attitude towards what makes a great gift has certainly changed over the years, I’ll bet yours has as well. Whether it’s one you give or one you receive, what would make it stand out for you. It’s a gift to me that you’re tuning in to my podcast, so thank you. You’re what makes this worthwhile.

Listen to this new 8-minute episode for my musings on this topic. Sorry if it gets a little deep at times, but there are also a few laughs in there, too.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Matt Campbell – The Butterfly Effect

Mon, 25 Dec 2023 00:00:00 -0500

Matt Campbell – The Butterfly Effect

Matt and I were both commenting on a post on Facebook and he replied “The Butterfly Effect”, and I said that we have to come on the podcast to talk about it. What is the Butterfly Effect? It’s that a small change can make a big difference, often far away and without any real connection. We’re expanding on that in this episode. Tune in for some ideas on how small decisions and opportunities probably got you to where you are today, and can get you to where you want to go.

Matt Campbell is the founder of My Wedding Songs - a resource of wedding song suggestions. He is the author of two wedding planners: 'Wedding Songs Planner' and 'The Wedding Music Toolkit'. Matt hosts the 'Wedding Songs Podcast'. Matt shares music inspiration in his weekly newsletter the 'Wedding MusicLetter'.

Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website.

Matthew (Matt) Campbell is the owner of My Wedding Songs. He has written for Rolling Stone, Mobile Beat Magazine, and DJ Times. Matt hosts the Wedding Songs Podcast and is the author of the Wedding Music Playlist. His work has been referenced in Forbes, The Knot, and Style Me Pretty.

www.MyWeddingSongs.com

Books Matt Mentioned on the podcast:

Play Bigger - https://amzn.to/3lui0DZ
Blue Ocean Strategy - https://amzn.to/3in3CeJ

SEO Tools Matt mentioned on the podcast

Ubersuggest - https://neilpatel.com/ubersuggest/
Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/
MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
Google Analytics - https://analytics.google.com
Bonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

If you're not the lead dog, the view never changes!

Wed, 20 Dec 2023 00:00:00 -0500

If you're not the lead dog, the view never changes!

This is another listener suggestion, this time from Cedric on Facebook. I don’t know if he used this phrase, or if it was my interpretation. The analogy comes from visualizing a dog sled team. Imagine a sled being pulled by 5 dogs. One in front, and two pairs of two other dogs behind it. If you’re the lead dog, you have a clear view of where you’re going. If you’re one of the other dogs, you have a view of the rear end of the dog in front of you. Are you leading and innovating? Or, are you watching others do it.

Listen to this new 7-minute episode for some ideas on how you can act like the lead dog in your market and category.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The story I’m telling myself

Wed, 13 Dec 2023 00:00:00 -0500

I had been meaning to do an episode based upon this phrase after reading it in Brene Brown’s book “Dare to Lead.” And then I got an email about an article in the NY Times talking about the same thing (it’s a sign!). Very often we make assumptions about what happened, what someone is thinking, why someone did or didn’t do something. The problem is that often we don’t really know why someone did or didn’t do something, or their motivations. The story we tell ourselves is very often different than the others are seeing the same thing.

Listen to this new 9-minute episode for some ideas on how you can understand the story you’re telling yourself.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

David Avrin - Why Customers Leave (and how to win them back)

Mon, 11 Dec 2023 00:00:00 -0500

Why Customers Leave – with David Avrin

I was reading (listening) to my friend David Avrin’s book “Why Customers Leave and How to Win Them Back” and there were so many good nuggets in there that I just had to have him on the podcast. We talked about the customer experience and how so many times you lose the sale without even knowing that you were being considered.

Listen to this new episode for some straight talk about the customer experience so you can find the kinks in your business pipeline and get more opportunities.

About David Avrin

One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses.

David's insights have been featured on thousands of media outlets around the world. He is also the author of five books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle -- Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business.

www.DavidAvrin.com

https://www.linkedin.com/in/davidavrin

https://www.instagram.com/therealdavidavrin

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Why or Why Not?

Wed, 06 Dec 2023 00:00:00 -0500

When presented with a new opportunity, do you look at what could go wrong, or how it could fail? Do you ask yourself “Why should I?” Or, do you focus on the positive outcomes and ask “Why shouldn’t I?” Too many people place their emphasis on the negative, not the potential. After all, the easiest thing to do when presented with an opportunity is to do nothing.

Listen to this new 7-minute episode to hear how you can change your focus to achieve more and have more fun, in life and business!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don't try to be the best you can ever be!

Wed, 29 Nov 2023 00:00:00 -0500

Don't try to be the best you can ever be!

Are you satisfied with where you are and how good you are? I’m not, and I’ll never be. Yes, I like to look back and reflect on my successes, but my personal philosophy is that I want to be better each time than I was the last time. Whether it’s in business or in my personal life, it’s a constant push to do better, every time.

Listen to this new 6-minute episode to hear why I don’t ever want to be the best I can ever be… and neither should you!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Bob Burg – The Go-Giver for Wedding Pros

Mon, 27 Nov 2023 00:00:00 -0500

After reading “The Go-Giver” for the second time, and then reading “Go-Givers Sell More”, I just had to have the author, Bob Burg, on the podcast. There are so many great lessons and nuggets that we can all apply to our businesses and lives in these books. I also just started reading “The Go-Giver Influencer”, and I’ve already been making notes. These books are so easy to read, using parables (short stories) which make it easy to relate to the characters.

I enjoyed our conversation and I think you’re going to love hearing from Bob how so many principles in The Go-Giver series apply to your wedding and event business and your life.

About Bob Burg

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact email. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.

https://www.facebook.com/burgbob

https://www.instagram.com/realbobburg/

https://www.linkedin.com/in/bobburg/

https://www.youtube.com/user/burgcommunications/

www.Burg.com

www.GoGiverSuccessAlliance.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is it your job to educate your customers?

Wed, 22 Nov 2023 00:00:00 -0500

Very often I see wedding and event pros trying to educate your customers on why they should choose a professional for your product or service. Or maybe it’s educating them on your actual product or service. Is that your responsibility? By the time they get to your website or marketing, are they looking for that education? Or have they already decided they want your product or service and now you need to educate them on something else.

Listen to this new 5-minute episode to get an idea on what you should be educating your customers on when they get to your site and marketing.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

We Secret-Shopped 200+ companies!

Wed, 15 Nov 2023 00:00:00 -0500

One of my presentations at the Wedding MBA conference this year was on Secret-Shopping. We inquired with over 200 companies throughout the year, and around the country, pretending to be an engaged couple, asking for pricing and package information – as so many real couples do. We filled out the contact form on these company’s websites and then waited and tracked the results. Hint: it wasn’t pretty!

Listen to this new 14-minute episode to hear how these companies did (and no, we’re not revealing who we shopped), and what you can learn from this.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Elias Kanaris - Customer Service is International

Mon, 13 Nov 2023 00:00:00 -0500

When I saw that my friend in New Zealand, Elias Kanaris, became CEO of the Customer Contact Network New Zealand, I just knew that I had to have him on the podcast to talk about the customer experience. There are so many things about customer experience and customer service that transcend borders. We had a great conversation that has so many applications to your business, no matter whether you’re a solopreneur or run a team.

Listen to this new episode for insight and tips into how you can create a better customer experience, right from the first contact.

About Elias Kanaris

Elias Kanaris is a thought leader in the area of resilience, leadership and building trust. He works with CEOs and their teams, building high performing team, navigating adversity and introducing T.R.U.S.T. as a business currency.

With over 25 years' experience in corporate and not-for-profit organisations, Elias has used that experience to become an expert in helping leaders lead. He has developed a blueprint to empower organisations to navigate adversity to protect their brand, retain top talent whilst growing their bottom line.

Elias has spoken in 13 countries, on four continents.

Elias is the CEO of the Insight and Strategy Group and has served as President of the Global Speakers Federation (2018-2019) and was the President of the Professional Speakers Association of New Zealand (2015-2017).

He is currently the CEO of the Customer Contact Network New Zealand and a Chair for The Executive Connection in New Zealand.

Email: elias@EliasKanaris.com

LI: https://www.linkedin.com/in/eliaskanaris

FB: https://www.facebook.com/Elias.Kanaris

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How can you work cold leads and lists?

Wed, 08 Nov 2023 00:00:00 -0500

This is another listener suggestion, this time from Meg in Las Vegas. They asked if I could do an episode on working cold leads. For this episode, I’m going to assume they mean wedding expo leads, or lists you might get by being referred by a venue or another industry partner. They send you a list of the people they’ve booked, and you get a chance to reach out to them… but they haven’t yet asked for you to contact them. As I started my career in the wedding industry selling magazine ads that came with a mailing list, and I attended countless shows as an exhibitor, this brings me back to my roots!

Listen to this new 13-minute episode for ideas that you can use when you get a list from a wedding expo or other source.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The person talking isn't learning anything!

Wed, 01 Nov 2023 00:00:00 -0400

Whenever I do sales training for businesses like yours, large and small, one of the things I like to stress is that the person talking isn't learning anything. Everything you say, you already know. That’s true for me and for all of you. While we might occasionally come up with new phrasing or a new twist on an idea, we still started with the underlying knowledge. The only way we can learn something new is by listening. That, of course, means asking better questions, and really listening to the answers (which will sound familiar to any of you who have read my sales books).

Listen to this new 9-minute episode for some insight into how you can balance the conversation towards your couples and customers, which will help you, help them get the results they really want.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Eric Rhodes – Raising your rates, yes, you can!

Mon, 30 Oct 2023 00:00:00 -0400

I’ve spoken about raising your rates before, and this time I invited my friend Eric Rhodes (you might know him from his Tik-Tok and IG videos) to talk about his journey to raising his rates higher than he’d ever imagined. And he’s not in a big city, he’s in Boise Idaho! Hear how he grew and then scaled back his business, and was already getting much more in his market than most others before his videos went viral.

Listen to this new episode for inspiration in seeing the value you’re already providing, and charging accordingly.

About Eric Rhodes

Eric Rhodes is a professional wedding & private event DJ, business owner and social media content creator.

Eric started out as a $350 DJ in 2011 in Boise, Idaho and now commands talent fees upwards of $15,000.

He believes that the pursuit of personal growth, taking risks and dreaming big has led to his success both in business and on social media.

With more than 2 million followers across all platforms, he believes that putting yourself out there authentically, even when it’s uncomfortable, is the key to growing a personal brand that people are attracted to and will pay top dollar for.

SOCIAL LINKS:

Instagram.com/djericrhodes

TikTok.com/@djericrhodes

Facebook.com/djericrhodes

Youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqw

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Can a positive outcome erase a bad customer experience?

Wed, 25 Oct 2023 00:00:00 -0400

I recently had a problem with a product that ended well, with the company replacing the damaged one, but I was left with a bad taste in my mouth. But why? I got what I wanted in the end. This was a great lesson to share because we have to realize that our goal is more than just to get the customer what they want and need. It’s to make them feel great about the process and interaction.

Listen to this new 12-minute episode for the rest of the story, and some tips on how you can become more aware of the customer experience, not just their results.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's a good closing rate?

Wed, 18 Oct 2023 00:00:00 -0400

This is another listener suggestion. I got an email from Scott, asking if his closing rate was good. He had good stats on his conversion from inquiry to conversation to sale. That already puts him ahead of most wedding and event pros. What I explained to him, and to you in this episode, is what stats you’d want to have, and whether or not you need to know what your closing rate is. You’ll hear how I have stats that I pay to more attention to than my closing rate.

Listen to this new 8-minute episode for more ideas on your closing rate and whether there are more important stats for you, too.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The Wedding Gap – with Vanessa Joy

Mon, 16 Oct 2023 00:00:00 -0400

I was watching an Instagram post by my friend Vanessa Joy where she was discussing the wedding gap. It intrigued me as I had heard some rumblings about it, but hadn’t had a chance yet to discuss it and find out more. So, I invited Vanessa on for her take on it and what it means to you.

Listen to this new episode for some clarity on what the wedding gap is, and what you can do to prepare and thrive through it.

About Vanessa Joy

Since 2002, Vanessa Joy has been photographing weddings and portraits and educating pros worldwide. She focuses her business in the Austin, NJ and NYC area, and alongside her partnerships as a Canon Explorer of Light, Profoto Legend of Light. She helps photographers take their craft to the next level at www.thephotoinsiders.com. To learn more visit: vanessajoy.com.

Social Links:

YouTube: https://www.youtube.com/vanessajoy

Instagram: http://www.Instagram.com/vanessajoy

Tiktok: https://vm.tiktok.com/7cqGn8/

Facebook: http://www.Facebook.com/VJoyPhoto

Twitter: http://www.twitter.com/vanessa__joy

Link to Vanessa’s Books:

https://amzn.to/3sHbHjo

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don't make them fill out forms before you have a conversation

Wed, 11 Oct 2023 00:00:00 -0400

This is another listener suggestion. A friend of mine noticed that many wedding and event pros are asking their couples and customers to fill out questionnaires before they get to have a real conversation with them. While this is easier for you, because you get more information before your meeting/call/Zoom, it also adds friction and effort to the process. The thing is that in doing this, you may be missing out on good prospects. You never know who chooses not to reach out to you because of the extra friction and effort.

Listen to this new 10-minute episode for more insight into why using long contact forms and questionnaires could be hurting your business.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you still not replying to reviews?

Wed, 04 Oct 2023 00:00:00 -0400

I’ve done episodes about reviews before, so this time I want to address why so many wedding and event pros still aren’t replying to your good reviews. Many of you are replying to the less than stellar reviews, but not every review. Why not? You’re missing a great opportunity to stand out. Don’t worry, you don’t have to reply to every review you’ve ever gotten… just some. I spell that out in this episode as well.

Listen to this new 12-minute episode for why you should reply to all of your reviews, starting today!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

David Newman – Do It! Selling

Mon, 02 Oct 2023 00:00:00 -0400

Every so often I read a book and think “I need to have them on my podcast!” I’ve known David Newman for years through the National Speakers Association, and I just finished listening to his book “Do It! Selling”, and while his target client is different than yours, there are so many takeaways and useful ideas for you. Listen to this episode and be sure to have your pen or keyboard ready to take notes.

Whether you’re a seasoned wedding and event pro or just getting started, David drops nugget after nugget and you’re going to want to pick up a copy of his book just to the rest of them.

About David

David Newman is the author of the business bestseller "Do It! Marketing" and his new book, "Do It! Selling." He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast with over 300 episodes. David helps professional services sellers land better clients, bigger deals, and higher fees.

David’s Links/resources:

David's book resources and downloads - www.doitselling.com

Free 37-page PDF, The Do It! Marketing Manifesto: www.doitmarketing.com/manifesto

The Selling Show - www.doitmarketing.com/podcast

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you handle quiet, non-responsive customers?

Wed, 27 Sep 2023 00:00:00 -0400

This is another listener suggestion, this time from Brian in South Florida. He had a couple in to his venue for a wedding and they weren’t responding to the questions that seem to work with other couples. He wanted to know what to do in situations like that. What are some different questions? How do you get the quiet ones talking?

Listen to this new 9-minute episode for some questions you can use when your customers aren’t being responsive to your questions.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Who's the real decision maker?

Wed, 20 Sep 2023 00:00:00 -0400

I was doing a sales training for a small group and the question came up about figuring out who the decision maker is when you’re dealing with a group of people. In this episode I expand on this topic to figuring out who the decision-maker is when you’re on the phone, or when you don’t get to meet with everyone who will be involved in the final decision.

Listen to this new 8-minute episode for some tips to help you figure out when you’re dealing with all of the decision-makers.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Christie Osborne - Making sense of your business analytics

Mon, 18 Sep 2023 00:00:00 -0400

There are so many analytics that you can get for your business, but which ones are going to make a difference for you and your bottom line? To help bring clarity to this I invited my friend Christie Osborne to join me for a conversation about business insights. This isn’t about Google Analytics, at least not very much, and you’re going to want to hear the business metrics that you really do need to know.

Listen to this new episode for an enlightening conversation with a really smart friend.

About Christie

Christie Osborne believes you should make money from your marketing. Her Agency, Mountainside Media, specializes in data-driven marketing, advertising, and research. But she’s more than just a nerdy analytics gal. Her sessions and workshops help service-based business owners get clear on their marketing numbers. Because once you get clarity around what’s actually happening (rather than what you think is happening) you can make strategic decisions in your business... and of course, make more money than you spend on marketing. As a top event industry educator, Christie frequents the national speaker circuit and is a regular contributor to top industry publications, including NACE, WIPA, The Special Event and Catersource. She is also a highly sought-after podcast guest.

Christie’s pronouns are she/her.

IG + FB: @mtnsidemediaco

Christie’s pronouns are she/her.

Find out more about how Christie can help you: https://mountainsidemedia.com/go/alan/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The magic of the choice of two

Wed, 13 Sep 2023 00:00:00 -0400

If you’ve heard me speak, read my books or had me do sales training, then you certainly know about the power of the choice of two. If you want someone to make a decision, you need to give them the perception of choice, while at the same time limiting their choices. That’s a balancing act, for sure, but not as difficult as it sounds. Once you can get their choices down to one or two, you can ask for the sale, and it won’t feel pushy or aggressive at all.

Listen to this new 10-minute episode for some ways you can use the power of the choice of two in you business and even in your personal life!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you fire a client?

Wed, 06 Sep 2023 00:00:00 -0400

This is another great listener suggestion, from Marylee, who was having issues with a demanding client and wanted to know when and how it’s OK to fire them. This is certainly a tough situation and I’m sure it’s happened to many of you, as it has to me. There’s more to this than just saying “You’re fired”, and timing will affect this.

Listen to this new 8-minute episode for some ideas and perspective on situations like these so you’ll be better prepared when and if they come up for you.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Being intentional about your inclusion – Kirsten Paladino

Mon, 04 Sep 2023 00:00:00 -0400

Being intentional about your inclusion – Kirsten Paladino

You’ve no doubt been hearing a lot about DEI – Diversity, Equity and Inclusion, and maybe you’re a little confused as to what to do in your business. I was so fortunate to have my friend Kirsten Paladino, Co-founder and editorial director of equallywed.com, join me and help us understand better how we can all be intentional in how we show our customers and prospects that we’re not only open to doing business with them, we’re competent and qualified to do so.

Listen to this episode for some ideas on how your business can present itself in a more inclusive way.

Kirsten Palladino (she/they) is the cofounder and editorial director of equallywed.com, an online wedding magazine for LGBTQ+ couples and marriers, which she launched with her wife in 2010. She travels globally teaching LGBTQ+ inclusive practices to wedding and event pros, which she also teaches in digital courses on equallywedpro.com. She is the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding, which is available wherever books are sold.

Connect with Kirsten on social:

Instagram: @kirstenpalladino, @equallywed, @equallywedpro

And online:

equallywed.com

equallywedpro.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Why do people give up so easily?

Wed, 30 Aug 2023 00:00:00 -0400

I’m preparing a new presentation for this year’s Wedding MBA on my experiences and findings from the secret shopping I do. Sometimes clients hire us to secret shop them and sometimes we do it when someone inquires but doesn’t hire us, just to see how badly they might need help (cue the smiley emoji). What amazes us is how many times companies don’t reply at all to our inquiry, even when it’s directly through their website. Sometimes it’s a technological issue (easy to fix when you know about it) but other times the lead comes through, and we still get no reply. Then we’re waiting to see how many times a company will reach back out to us, when they don’t get a reply. The sad answer is that we usually only get one attempt from most of the companies we shop. A few others will try 2 or 3 times, and a small minority will try way more than that. Who do you think will get the business.

Listen to this 12-minute episode for perspective and I hope incentive for you to follow up more times than you’re doing now.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

No, you can't call me at midnight

Wed, 23 Aug 2023 00:00:00 -0400

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

From the corporate world to mobile bars – a pivot into a niche – Sarah Murphy

Mon, 21 Aug 2023 00:00:00 -0400

From the corporate world to mobile bars – a pivot into a niche – Sarah Murphy

I love having on guests who have pivoted into their business, narrowed their niche and then pivoted again! Sarah Murphy went from the corporate world to starting, growing and selling a mobile bar business. Then she pivoted to training other mobile bar operators on how to have a better business. After all, knowing how to mix drinks doesn’t qualify you to have a good business. Those are different skills.

Listen to this episode for some ideas that any business can use for growing, pivoting and niching.

About Sarah Murphy

Sarah has a master's degree in business from Cornell and a track record of creating multiple six-figure businesses, she has provided invaluable support to over 1k entrepreneurs. Through her mentorship, education, and group coaching in the Mobile Bev. Pros the community, Sarah has consistently delivered unparalleled results for each of her clients.

Instagram: https://www.instagram.com/mobilebevpros/

Website: https://mobilebevpros.com/

Podcast: https://mobilebevprospodcast.buzzsprout.com/

Facebook Group: https://www.facebook.com/groups/mbpgroup

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

I'm the neighbor's parents, are you?

Wed, 16 Aug 2023 00:00:00 -0400

I'm the neighbor's parents, are you?

When I do sales training, whether for just a couple of people, dozens or more, I always consult with the management about the things that they want me to emphasize for their team (whether it’s just a couple of people, or a large group). As long as we’re in alignment on those things, I have no problem hammering home those points. Very often the management has been trying to get their team to learn, accept and use those same concepts, but it hasn’t been sinking in. I tell them that when they hear it from me, it’s like a kid hearing the neighbor’s parent say the same things their parent said, but it hits home better coming from someone else.

Listen to this 6-minute episode for some ideas on how to get your ideas across better to your team, your partners and maybe even your kids!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Weddings Are Down, Get Used To It!

Wed, 09 Aug 2023 00:00:00 -0400

Weddings are down, get used to it!

I’ve been hearing and having a lot of talk about weddings being down this year. Yeah, and? We’re coming off an unfair benchmark, and a time that’s roiled the waters to the point that we’re still sailing on choppy seas. In this episode I try to give some perspective on where we came from and where we’re going, and what that might mean for you and your business.

Listen to this 8-minute episode for some musings on the current and future state of weddings and events.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Davida Perry, Esq. - Are dress codes still a thing?

Mon, 07 Aug 2023 00:00:00 -0400

Davida Perry, Esq. – Are Dress Codes Still a Thing?

Have you noticed how the people you encounter at different businesses have very different ways of dressing for work? At some there seems to be a consistent dress code, while at others it seems like the wild west. Surely it should match the brand image of that business, but sometimes it doesn’t seem to. I was curious as to what you, as the business owner or manager can legally require of your employees. So, I invited Davida Perry, an expert on employment law to join me and help sort this out for you.

Listen to this new episode for some ideas that you can use to decide what’s right for your business.

About Davida Perry:

Davida S. Perry is the co-founding and managing partner of Schwartz Perry & Heller, a boutique law firm focusing exclusively on representing individuals in all areas of employment law, including discrimination and sexual harassment cases. Ms. Perry holds an “AV rating with preeminence” from Martindale Hubbell, has been listed by Thompson Reuters as a New York – Metro Area “Super Lawyer” every year since 2009, has been a “Woman Leader In The Law” every year since 2012 by ALM Media and has been recognized by City & State on its Law Power 100 list. Ms. Perry has co-authored numerous articles and publications for programs sponsored by the New York State & City Bar Associations, the National Employment Lawyers Association,. Thomson Reuters and the Practicing Law Institute. Ms. Perry has also lectured extensively on employment law for various continuing legal education providers such as Lawline and The National Law Institute. Ms. Perry is a mediator with the United States District Courts of the Southern and Eastern Districts of New York, as well as with the New York and Richmond County Supreme Courts. Ms. Perry also serves as a mediator and arbitrator with the American Arbitration Association.

Connect with Davida Perry:

LinkedIn: linkedin.com/in/davidaperry

Davida S. Perry

Schwartz Perry & Heller LLP

3 Park Avenue, Suite 2700

New York, New York 10016

P: 212-889-6565

dperry@sphlegal.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What does it take for you to post a good review?

Wed, 02 Aug 2023 00:00:00 -0400

Due to my extensive travel, I’m a prolific reviewer of restaurants and hotels. That said, there are more businesses that I don’t post about than I do, even if I had a good experience. While it’s frustrating, I can’t complain when people who are happy with my sales training or consulting don’t post reviews about me, when I am guilty of the same thing. What about you? Do you read reviews when considering purchases? Do you post reviews when you’re happy with the results? If you do, is it every time? Probably not.

Listen to this 6-minute episode for a little perspective on posting of reviews that will hopefully give you a little solace when you don’t get as many as you’d like.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Threads - are you jumping on?

Wed, 26 Jul 2023 00:00:00 -0400

If you haven’t already heard, Meta (Facebook) has started a competitor to Twitter called Threads. Have you jumped on yet? As soon as I heard I went over, for nothing else except to claim my handle @alanberg. I didn’t realize it was connected to Instagram, so I probably could have waited a bit, should you?

Listen to this new 6-minute episode for some perspective on when or whether you should join this new platform as well.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Joe Mull – Employalty and the Wedding Industry

Mon, 24 Jul 2023 00:00:00 -0400

I have lots of speaker friends who are also authors and I love when one of their books clearly has application to you and your businesses. As I was reading (listening) to Employalty I was having flashbacks to my own experiences as an employee and boss. It was also very clear that you needed to know about this book and hear about Employalty directly from the author.

Listen to this new episode for ideas on how you can attract and retain more of the right people.

About Joe Mull, CSP, M.Ed

Joe Mull is the author of 3 books including No More Team Drama and the new Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work. He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can’t miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S. Joe has appeared as an expert in multiple media outlets including Forbes, the International Business Times, on ABC, CBS, NBC, FOX, and on Good Morning America. He is available for live and/or pre-recorded interviews or as a source for comment or commentary.

Connect with Joe:

Website: www.joemull.com

YouTube: www.youtube.com/c/bossbetterwithjoemull

LinkedIn: https://www.linkedin.com/in/joemull/

Get Your Copy of Employalty: https://amzn.to/3BmXBYn

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Starting Prices - Don't Get Me Started!

Wed, 19 Jul 2023 00:00:00 -0400

Starting Prices - Don't Get Me Started!

Whenever I’m speaking or consulting on pricing, the topic of “starting price” comes up. I’ve written and spoken extensively about why I don’t like or recommend using starting prices, yet its usage proliferates throughout not only the wedding and event industry, it’s all over our world as consumers. As consumers, most of the people I talk to don’t like starting prices because we don’t know what we’ll really end up paying. Yet many of those same people have starting prices on their websites and marketing materials.

Listen to this 11-minute episode for a little bit of me on my soapbox about this as well as some perspective on whether and when you might want to use a starting price… or not!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you using lots of industry jargon and acronyms?

Wed, 12 Jul 2023 00:00:00 -0400

Are you using lots of industry jargon and acronyms?

If you were an outsider, listening to a conversation between people in your industry, how many acronyms (CPP, WIPA, RFP…) and how much industry jargon (10-tops, GOBO, etc.) are you using? I’ve seen too many websites and too many wedding and event pros that use language that your couples and clients may not know. And many people won’t tell you that they don’t know it, so they don’t look stupid or uninformed.

Listen to this new, 12-minute episode for some ideas on how to simplify your language to make it clearer to your novice consumers.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

David Sauers – Royal Restrooms, the thing we need that no one wants to talk about

Mon, 10 Jul 2023 00:00:00 -0400

You can’t have a wedding or event without having enough bathrooms for the guests. But no one wants to have porta-potties in sight, no less to use. David Sauers realized this when he was at a concert in a park with his two young daughters, and like any good entrepreneur, he went about solving the problem. Royal Restrooms has luxury mobile bathrooms that are a great option for any event where there aren’t enough facilities. They now have locations across the country and are growing.

Listen to this new episode to hear more about David’s growth story from idea to empire! Maybe you’ll be inspired to bring your next idea to life!

About David Sauers:

David is the co-founder of Royal Restrooms Nationwide and Director of Nationwide Franchise Sales. Royal Restrooms has 50 franchised offices, making the company able to service the entire US. He also founded Airy Transit, a specialty trailer design company, with his wife. The two also operate Savannah Bar Carts.

David is a Board Member of Southeastern Festivals and Events Association, a Brand Ambassador for Airskirts and recently participated in the Go Global Georgia and Export Georgia trade certification programs.

For more information about Royal Restrooms: www.royalrestrooms.com

David Sauers: Social Media Links
Linkedin - https://www.linkedin.com/in/davidsauers/
Facebook - https://www.facebook.com/LuxuryPortableRestrooms/
Instagram - https: https://www.instagram.com/royal_restrooms/?hl=en

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The Book You Helped Me Write!

Thu, 06 Jul 2023 00:00:00 -0400

Get my new book: “Stop Selling and Help Them Buy Weddings & Events”

It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today!

Paperback: www.ShopAlanBerg.com

Kindle: https://amzn.to/3Xbj3cO

Audible: https://amzn.to/3PJOLw7

Not in the US? Get it on Amazon here:

Europe Paperback: https://amzn.to/3XB7bBa

Canada Paperback: https://amzn.to/434Gq9q

Australia/New Zealand Paperback: https://amzn.asia/d/9mFgDh3

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

It's my Fault!

Wed, 05 Jul 2023 00:00:00 -0400

It's my fault!

When things don’t go as planned (and we know that happens, a lot) how quick are you to look to blame someone, or something else? I believe that if we want to take the credit for our successes, we need to also take responsibility for our failures, even when we didn’t cause them. When things happen on your watch, they’re your responsibility to make right.

Listen to this new, 12-minute episode for some of my thoughts on taking blame, not finding blame.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you the driver or a passenger?

Wed, 28 Jun 2023 00:00:00 -0400

Are you the driver or a passenger?

No matter your position in your company, or in life, there are times when you’re in charge and times you’re not. Which do you prefer? Can you handle it when it’s the other? I’m OK when I’m not driving… but I need to know that someone’s driving and we’re heading in the right direction. Of course I mean “driving” metaphorically, but if you always have to be in charge, it’s hard to play nice with others.

Listen to this new, 9-minute episode for some perspective on when it’s OK to be a little of both.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Nequosha Anderson - Employee or Independent Contractor?

Mon, 26 Jun 2023 00:00:00 -0400

Nequosha Anderson - Employee or Independent Contractor?

When I was interviewing Nequosha for our episode on protecting your IP, we started talking about another important subject… how to classify the people that work with/for you – employee or independent contractor. While it may seem easier and cheaper to use contractors, and in many cases it is, there are very specific rules and laws about this. And if you find yourself on the receiving end of an audit by the IRS or Department of Labor, you’ll want to make sure that you have your ducks in a row.

Listen to this new episode for some clarity on when you can, and can’t classify workers as contractors, versus when they need to be, or should be employees.

Note: This podcast is for informational purposes only, and neither the host or guest are giving direct legal advice. Please consult your attorney and accountant for legal and accounting advice for your business.

Nequosha Anderson

About Nequosha:

Nequosha is a business and intellectual property attorney for the last nine years who assists primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure their intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what’s rightfully theirs. She serves clients in this space throughout the United States.

FIRM NAME: Anderson Law Firm PLLC

https://www.andersonlawfl.com

SOCIAL MEDIA:

- LinkedIn: https://www.linkedin.com/in/nequosha-anderson/

- Instagram: http://www.instagram.com/esquire44

- Facebook: Anderson Law Firm PLLC https://www.facebook.com/andersonlawfl

- YouTube Series: The Business Lawyer Said Q&A https://www.youtube.com/channel/UCvpMR_2n2lK-Vs_7Z2wBArQ

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don't Oversell or Undersell

Wed, 21 Jun 2023 00:00:00 -0400

Don't Oversell or Undersell

When I’m doing sales training, regardless of the size of the business (1 person up to dozens or more), I always teach about not overselling and not underselling. Overselling doesn’t mean selling them things they need, but didn’t ask about. And Underselling is selling to their budget, not the results they want.

Listen to this new, 7-minute episode for some ideas on how to find the deifference between selling just what they ask for, what they need, more than they need, or less than they want.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What do you do when they choose someone else?

Wed, 14 Jun 2023 00:00:00 -0400

What do you do when they choose someone else?

This is another listener suggestion. Alberto emailed me to say that they’ve been getting more people telling them No, which if you’ve been listening to this podcast or reading my books, you know that’s a good thing. But what should they do when they get the No? Just leave it alone? Ask them who else they went with?

Listen to this new, 8-minute episode for some ideas on what to do when the ghosts turn into Nos!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is it time to STREAMLINE your business and life?

Mon, 12 Jun 2023 00:00:00 -0400

Is it time to STREAMLINE your business and life?

Wouldn’t it be great if you knew how to be more efficient, and less complacent while facing the daunting obligation of "taking action ”? I had the pleasure of chatting my friend and fellow speaker Deb orah G who has come up with an exclusive methodology to help you STREAMLINE your personal and business world.

Listen to this new episode so you can start to benefit from Deb G’s STREAMLINE methodology today!

About Deborah Gardner

An entrepreneur, author, speaker & competitive performance expert, Deborah G helps hundreds of businesses advance to new levels of success while working and living in the fast lane. Deborah G brings her first - hand experiences and expertise with an exclusive methodology, STREAMLINE, tha t proves how to be more efficient, and less complacent while facing the daunting obligation of "taking action". A real - life wedding crasher, Deborah G is a longtime hospitality veteran that is better known as the “Triple Threat” due to her substantial expe rience as a meeting professional, hotel executive, and professional speaker. Plus, Deborah G is considered the “voice of business meetings and events” as the creator/host for the popular “ HOSPITALITY TODAY LIVE ” worldwide broadcast show.

A few of Deborah G’s recent accomplishments:

* CNN’s Top 75 Keynote Speakers Worldwide

* Certified Meeting Professional (CMP) recipient

* Meetings Mean Business Ambassador

* Voted one of the best speakers heard by Meetings & Convention Magazine

* Event Industry Council’ s Top 30 Influential Meeting Professionals

* Smart Meetings Magazine’s Top 50 Smart Women Leaders

* Meetings Today Top 20 Trendsetters That Made a Difference

* Founder of International Hospitality Women’s Day

* Crowned Mrs. Arizona 2020/2021 & Mrs. America 2021/2022

CONTACT: Deborah Gardner, CMP

DG INTERNATIONAL, LLC

www.IAmDebG.com

Deborah@IAmDebG.com

623 - 341 - 9077 (Cell)

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Paying your dues is not the same as showing up

Wed, 07 Jun 2023 00:00:00 -0400

Paying your dues is not the same as showing up

I’ve spoken at a few local association meetings lately and it got me to thinking. Are you, or have you been a member of an association or group? Are you getting out of it what you want, and are your expectations aligned with the mission of the group? Do you know the mission of the group? It’s likely that education and networking are at the top of their mission statements. Bringing you more business isn’t likely on their list, but is it your expectation?

Listen to this new, 8-minute episode for some perspective on getting value from your association memberships.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

When doing nothing costs you more

Wed, 31 May 2023 00:00:00 -0400

When doing nothing costs you more

I don’t mind making mistakes, because it means you tried something. What bothers me is when people let others decide for them, or when you choose to let opportunities pass you by without actually making the decision to pass on them. It’s OK to say No to opportunities, even good ones, when the timing isn’t right. But it’s not OK (or at least shouldn’t be) to not speak up and say that an opportunity isn’t right, or that you’re actively going to pass.

Listen to this new, 9-minute episode for perspective on when you might be letting others control your success.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Robert Kalt & Howard Goldberg - Plankind Events - Planning Events That Give Back

Mon, 29 May 2023 00:00:00 -0400

Planning Events That Give Back

Wouldn’t it be great if you and your couples, clients and customers could make an impact that goes beyond thrilling their guests? Well, Robert Kalt and Howard Goldberg have created PlanKind to help you do just that. Imagine feeding 200 guests at a wedding and also providing 200 meals for a local soup kitchen. Or having a corporate event at an art museum and providing art supplies to a local children’s center. The possibilities are as endless as your imagination and as big as your hearts.

Listen to this new episode for some ideas on how you and your clients can make a bigger impact on every event.

About Plankind

Welcome to a one-of-a-KIND event planning service called PlanKind. Our unique company performs acts of kindness that benefit people in need within the very same communities where an event takes place! What makes these acts so special is they relate to specific characteristics of the functions being planned. For example, planning a wedding for 200 guests, we’ll help feed the same number of children that are hungry or homeless.

Although every event has its own unique purpose and characteristics, most of them have one thing in common. They take place in a city where there’s a growing population of people in need. With thousands of meetings, weddings, and special events taking place around the world each day, surely there’s a way we can make a collective difference and help those who are less fortunate. And, as an added bonus, help spread something that is sorely missing in the world these days…kindness, empathy, and compassion for our fellow human beings!

Company Name: PlanKind

Website: www.plankindevents.com

Main Email Address: info@plankindevents.com

Phone: 888.448.1930

Social Media Handle: #plankindevents

Primary Contacts:

Robert Kalt, President

Howard Goldberg, VP Sales

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you use different language with different customers?

Wed, 24 May 2023 00:00:00 -0400

Should you use different language with different customers?

Thanks to Meredith for this listener suggestion. The question they posed is whether you should be using different language with different customers, but I take this even further. Is it age or other factors that will make you change the way you communicate. When those cultural references (TV shows, movies, etc.) start to fall flat with your customers, maybe it’s time to find new ones. Is your language with your family and friends the same as what you use with your couples and clients?

Listen to this new, 9-minute episode for some ideas on when you might, or might not adapt your language.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

When are you better off staying home?

Wed, 17 May 2023 00:00:00 -0400

When are you better off staying home?

This was another listener suggestion. Todd wanted me to talk about when it’s better to say no to a piece of business because it might not be worth the effort for the return. Whether it’s too little profit, or would take too much effort, or maybe you just want to have some time off for you and your team, there are several scenarios for this that I discuss in this episode.

Listen to this new, 8-minute episode for some thoughts on when you might be better off keeping the lights off than turning them on for too little return.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Nequosha Anderson - Are you protecting your IP?

Mon, 15 May 2023 00:00:00 -0400

Nequosha Anderson - Are you protecting your IP?

I love when listeners suggest guests and topics for the podcast. Nequosha Anderson was recommended to me after she spoke at a local association event about protecting your intellectual property. I’ll bet it’s something that most of us never think about, that is, until it’s too late! Whether it’s someone using a similar business name or even what they call their packages, there’s so much more to IP – Intellectual Property – than just copying a logo.

Listen to this new episode for some real insight into what IP is and how to protect yours.

Note: This podcast is for informational purposes only and neither the host or guest are giving direct legal advice. Please consult your attorney for legal advice for your business.

Nequosha Anderson - (NEEE-QWO-SHAA)

About Nequosha:

FIRM NAME: Anderson Law Firm PLLC

https://www.andersonlawfl.com

SOCIAL MEDIA:

- LinkedIn: https://www.linkedin.com/in/nequosha-anderson/

- Instagram: http://www.instagram.com/esquire44

- Facebook: Anderson Law Firm PLLC https://www.facebook.com/andersonlawfl

- YouTube Series: The Business Lawyer Said Q&A https://www.youtube.com/channel/UCvpMR_2n2lK-Vs_7Z2wBArQ

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Curiosity or FOMO?

Wed, 03 May 2023 00:00:00 -0400

Curiosity or FOMO?

I’ve always had a curious mind, liking to know how things work. Is that the same as FOMO – fear of missing out? I don’t think so. If we’ve been presented with an opportunity, and had a chance to make a decision whether or not to participate or try something, the FOMO comes before the decision is made, not after. If we didn’t know about an opportunity and find out after when it’s too late, that’s not FOMO. You missed out not because you had a choice.

Listen to this new, 7-minute episode for some thoughts on how you can view your own curiosity versus FOMO.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Terry Brock - ChatGPT, AI and your business!

Mon, 01 May 2023 00:00:00 -0400

Terry Brock - ChatGPT, AI and your business!

Have you heard of ChatGPT? It seems to be all over the place these days in the news and in discussions online and off. It’s next-level AI (Artificial Intelligence) is even making Google play catch-up. I wanted to know more, so I invited my friend, and tech guru, Terry Brock to join me to fill us all in on what it is, where to find it, how to use it for our businesses… and the potential downsides to be aware of.

Listen to this new episode to get your intro to, or more advanced knowledge of ChatGPT and other AI tools.

Terry Brock is a communicator who solves Problems. He is a professional speaker who has worked with clients around the world, solving problems with technology and communication.

Stark Raving Entrepreneurs is an organization devoted to helping entrepreneurs serve their customers and to create abundance. It is an organization created by Terry Brock and Gina Carr to help entrepreneurs with technology and building relationships that contribute to the overall success of their companies.

Stark Raving Entrepreneurs - Practicing "Live and Let Live"

Discover the benefits of living life your way with the freedom of being an Entrepreneur. We embrace the "Live and Let Live" style of life with freedom and liberty. Discover tech tips, marketing ideas, Bitcoin (BTC), Blockchain, and Cryptocurrencies and more. This one will make you smile!

https://youtube.com/c/StarkRavingEntrepreneurs?sub_confirmation=1

Catch great business-building ideas on our Stark Raving Entrepreneurs Podcast https://bit.ly/sre_podcast

YouTube - http://www.YouTube.com/StarkRavingEntrepreneurs (WAY cool YouTube videos on "Live and Let Live" for Entrepreneurs)

Linkedin - http://www.linkedin.com/in/marketerterrybrock

Facebook - https://www.facebook.com/MarketerTerryBrock/

Twitter - https://twitter.com/terrybrock

Instagram - https://www.instagram.com/terrybrockofficial/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Can your business survive without social media?

Wed, 26 Apr 2023 00:00:00 -0400

Can your business survive without social media?

Is that a controversial headline for you? It’s the title of the only presentation I do solely on Social Media. I touch on social media in many of my trainings and talks, but I stay away from talking about the platform of the moment, because that can change in the blink of an eye. And, as you are reading this, some platform you’re using has adjusted some algorithm that may affect what you do there.

Listen to this new, 10-minute episode for a little perspective and a reality check, and see if you can either gain back some precious time, or get a better ROI.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Letting Go of Perfection

Wed, 19 Apr 2023 00:00:00 -0400

Letting Go of Perfection

This is another listener suggestion, from Walter in New Jersey. He knows that he’s a perfectionist, but it sometimes gets in the way of getting the work done on time, especially when it involves other wedding/event pros. Can you relate? When we know we can do better, we want to do better. If we have an unlimited timeline, as when making art for yourself, that’s fine. But when your timeline is restricted, and when others are affected by you not getting your part done, that’s when problems can occur.

Listen to this new, 8-minute episode and see if I can help you let go, at least a little, of your need for perfection every time.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Ben Herman - It's all about the system

Mon, 17 Apr 2023 00:00:00 -0400

Ben Herman – Do you have a system for your business?

I’m sure you know how to deliver the products and services for you business, and you probably have a system to help you get it right, every time. You’ve likely honed that system over time, as you gained more experience. Do you also have a system for running your business? That’s a completely different set of steps and things you need to have a profitable business. Ben Herman has grown his successful entertainment business and now teaches others how to develop these systems for themselves. He even sells his system to others, so they can hit the ground running, even if they’ve been running for a while.
.

Listen to this new episode for some ideas on how you can develop systems for your business, especially if you have plans to grow and sell it someday.

.
Ben's passion for the DJ industry began at the age of 13 and by 17 he had launched his very own DJ business into the world. He has worked with some “big dogs” in the industry like Will Smith, Too Short, E40, Clinton Sparks, Red Man + Method Man of the Wutang Clan, Paul Wall and Mims just to name a few. He was voted the Best DJ of the North West Coast, as well as held weekly radio show residencies and now his company has become one of the most established and top-rated DJ entertainment companies in Northern California. Since then, he launched DJ University and ProfitableDJ into the world and most recently ProfitFlo.his three businesses have grown, so has Ben. His main focus now is to grow leaders and empower others to achieve similar results as him through his speaking engagements and mentorship programs.

Connect with Ben:

Ben Herman (@benseanherman) • Instagram photos and videos

Ben Herman | Facebook

Ben Herman (@benseanherman) | TikTok

(8) Ben Sean Herman - YouTube

podcasters.spotify.com/pod/show/benseanherman

Attend a ProfitableDJ Workshop Information

Join a monthly workshop just check the website for the next one: https://profitabledj.com/

Get 62% off the next monthly Profitable DJ workshop with Discount Code: IKNOWALAN

.
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

A tale of two cities

Wed, 12 Apr 2023 00:00:00 -0400

A tale of two cities

No, not the Charles Dickens story, this episode is a tale of the different experiences I had recently at two locations of the same brand. It got me thinking about the consistency, or inconsistency, between experiences your couples, clients and their guests might have, either when encountering different members of your staff, or at different events.

Listen to this new, 6-minute episode for an idea of where you can look for these inconsistencies, even if you’re a team of one!

We've crossed 135K Downloads! Listen to this and all episodes on Apple Podcast, YouTube, Spotify & others: http://podcast.alanberg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is it procrastination or indecision that's stopping them from making a decision?

Wed, 05 Apr 2023 00:00:00 -0400

I just finished reading (listening) to a great book, for the second time, called “The JOLT Effect”. It’s from the same authors as “The Challenger Sale”, a book I’ve mentioned here before on the podcast. They bring up a very interesting concept that oftentimes, they’re convinced that you’re a good fit for them and their needs, yet they still say No. It could be indecision that’s holding them back and you might be making it worse for them by how you’re handling it.

Listen to this new, 9-minute episode to see how you can identify their indecision and help them move forward, rather than having them rethink it when they already liked you!

We've crossed 135K Downloads! Listen to this and all episodes on Apple Podcast, YouTube, Spotify & others: http://podcast.alanberg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Meghan Ely - PR for your wedding business

Mon, 03 Apr 2023 00:00:00 -0400

Meghan Ely - PR for your wedding business

I love having interesting guests on, especially friends that have so much to share. Meghan has pivoted from doing weddings at a 5-star hotel to being one of few people in the world that specialize in helping wedding businesses, like yours, with PR (Public Relations).

Listen to this new episode for ideas you can use, right away, to help get your wedding business more visibility outside your advertising and social media efforts.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are things slowing down a bad thing?

Wed, 29 Mar 2023 00:00:00 -0400

Are things slowing down a bad thing?

I’ve been predicting for about 2 years that things would be slowing down as things went from pandemic lockdowns to the next normal. Yet some people are freaking out that their inquiries have slowed down. After the craziness that so many of us felt in 2022, is a slowdown actually a good thing?

Listen to this new, 7-minute episode for a little reality check and perspective on where things are and if that’s good or bad for you and your business.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is making it easier for you, making it harder for your customers

Wed, 22 Mar 2023 09:00:00 -0400

Is making it easier for you, making it harder for your customers?

Have you ever been a customer where you encountered a store or business’ policy that just made you scratch your head? Too often companies do things that make things easier for them and their employees, without realizing that they’re making it harder for the most important people… their customers. Are you doing that?

Listen to this new, 8-minute episode to see if you have rules or policies that need to be reevaluated, so you can reduce the friction for your couples and clients.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Janelle Barlow - A complaint is a gift!

Mon, 20 Mar 2023 00:00:00 -0400

Janelle Barlow - A complaint is a gift!

When is a complaint a gift? Actually, almost every time. I’m so happy to have Dr. Janelle Barlow on to discuss this topic that’s so relevant to our industry and the world we live in. It’s not just about customer complaints, it’s also internal from our staff. We had a great discussion about reviews and other forms of feedback. Janelle shares ideas from her book “A Complaint Is A Gift”, which is in its 3rd printing, and available in over 25 languages!

About Janelle:

With decades of experience as a global speaker, virtual presenter, and author, her main speaking and consulting goal is to teach people how to treat complaints as gifts. She believes that with the right mindset, service reps and business owners do not have to be overwhelmed when listening to customer dissatisfaction. She has authored several books, including the best-selling "A Complaint Is a Gift". She also wrote Branded Customer Service, Emotional Value, Smart Videoconferencing, and A Complaint Is a Gift, all published by Berrett-Koehler. She loves designing innovative learning projects and is currently working on a Complaint Is a Gift train-the-trainer guide and a online complaint program for service reps.

Janelle's web page is: www.acomplaintisagift.com
LinkedIn: JanelleBarlow. and AComplaintIsaGift

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's the worst that could happen?

Wed, 15 Mar 2023 00:00:00 -0400

What's the worst that could happen?

Too often people get stymied by the possibility of something bad happening, even if the likelihood of that result is slim. Instead, what if you embraced the worst that could happen, visualize it and use it to help you move forward?

Listen to this new, 8-minute episode to see how “the worst that could happen” could really be an asset to you, instead of a roadblock.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Decision complexity or decision simplicity?

Wed, 08 Mar 2023 00:00:00 -0500

Decision complexity or decision simplicity?

I was reading a great book by Jon Picoult - "From Impressed to Obsessed", and one of the concepts he wrote about is Decision complexity vs decision simplicity. In our world that means are we making it easy or hard for our customers to make a decision, whether it’s for the initial sale, or post-sale choices (menus, colors, music and more).

Listen to this new, 11-minute episode to dig a little deeper into this and see how you can apply the concept to your business and customers.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Lois Creamer - Would it make sense?

Mon, 06 Mar 2023 00:00:00 -0500

If you’ve heard me speak about sales, or read my books, you’ve probably heard me use the phrase “Would it make sense…?” as a soft lead-in to asking for the sale. I also always credit a speaker friend, Lois Creamer, from whom I learned this, years ago. So, it’s only fitting that I have Lois on and talk about the origin of the phrase, how it’s used and more fun stuff. Listen to this new dialog episode for some fun tips and conversation about sales.

Lois Creamer is an industry expert working with speakers who want to book more business, make more money and fully monetize their message. She is the author of “Book More Business: Make Money Speaking”, and “The Speaker Author: Sell More Books and Book More Speeches”.. Both books are available on Amazon as well as book stores.

Lois’s clients include such luminaries as Chicken Soup’s Jack Canfield; author of The Sales Bible Jeffrey Gitomer; Patricia Fripp and more.

Her expertise and no-nonsense style has led her to invitations to present at NSA (National Speakers Association) annual meetings and for every local chapter. She also presents at Canadian Speakers Association, Professional Speakers Associations – India, England and Ireland. In 2021, she was named an “Honorary Fellow” in the Professional Speaking Association of the United Kingdom and Ireland (PSAUKI).

Lois has appeared in Forbes, Bloomberg Business, Speaker Magazine and The Wall Street Journal.

Connect with Lois:

Email: lois@bookmorebusiness.com
Web: http://www.BookMoreBusiness.com
Blog: http://www.BookMoreBusiness.com/blog
Twitter: @loiscreamer
FB: http://www.Facebook.com/LoisCreamer
LinkedIn: http://www.Linkedin.com/in/LoisCreamer
Instagram: http://www.Instagram.com/loisbmb

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Pick Your Hard

Wed, 01 Mar 2023 00:00:00 -0500

Pick Your Hard

After recording an episode with Trip Wheeler he told me that he has been trying to live by the credo “Pick Your Hard”. When I asked him to explain, he told me that life is hard, business is hard, relationships are hard, and we have to make choices, every day to pick the hard that we want to go forward with.

Listen to this new, 6-minute episode to get a better understanding of what this means, and how it can help you in business and life.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The lure of the friendor

Wed, 22 Feb 2023 00:00:00 -0500

The lure of the friendor

When couples or customers choose to have a friend or relative do some part of their wedding or event for free, or cheap, it can be frustrating. Have you ever been a friendor, or used the services of a friendor? Have you ever had good results being or using a friendor? Is the problem really using a friendor, or getting bad results?

Listen to this new, 8-minute episode for a little tough-love perspective on this topic.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mark Chapman – Are TikTok Ads Right for Your Business?

Mon, 20 Feb 2023 00:00:00 -0500

Mark Chapman – Are TikTok Ads Right for Your Business?

I hear a lot of talk about whether TikTok ads are something that you should be using. So, I reached out to my go-to expert, Mark Chapman, from The I Do Society, to break this down for us. So, in this new episode we talk about TikTok, TikTok ads and how they’re different than Instagram or Facebook ads, and whether you might want to consider them for your business.

About Mark:
Mark Chapman is the founder of The I Do Society and wedding industry's leader in paid advertising. He established the most effective advertising strategies - based on data gathered from thousands of campaigns and millions of dollars spent. He delivers high quality leads for all types of wedding businesses using Google Ads, Facebook Ads and TikTok Ads.

For more information visit: http://theidosociety.com/

Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do the same problems come up over and over?

Wed, 15 Feb 2023 00:00:00 -0500

Do the same problems come up over and over?

Are there some problems that just keep cropping up? Whether it’s with your customers, your couples, and even with your staff or industry partners, if there are some things that seem to come up often, the problem just might lie in an unexpected place.

Listen to this new, 5-minute episode to see if the problem really is your customers, or maybe it’s in the mirror.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How accessible should you be?

Wed, 08 Feb 2023 00:00:00 -0500

How accessible should you be?

This is another listener suggestion. Valerie wrote to me on Facebook messenger and posed this question. So, how accessible should you be? Do you have to reply to every email, text and WhatsApp message, regardless of the time of day or night? Or, is it OK to set boundaries and regular business hours?

Listen to this new, 8-minute episode for some ideas on how to set your boundaries.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Trip Wheeler - Is inflation eating your catering profits?

Mon, 06 Feb 2023 00:00:00 -0500

Trip Wheeler - Is inflation eating your catering profits?

Inflation has taken a bite out of the profits of every wedding and event business. It’s not just food and supplies, it’s gas, shipping, supply chain disruptions and more. I invited Trip Wheeler back on to talk about what the future might bring, and to share his expertise, since his business is all about saving caterers on your food and supplies. He has some tips and thoughts, no matter what your line of work.

About Trip Wheeler and SB Value

About SB Value: With over 23,000 customers and a combined food spend of over $7B, their customers, caterers in the US, use this leverage to negotiate better prices than any single caterer could get on your own. There is no cost to join (I know, sounds crazy, but true). We get paid by the manufacturers for bringing them you much leverage. You buy what you want. You can opt out at any time. You just spend less on your food which increases your profit with no effort. It’s one of those rare times where it sounds too good to be true, but it’s not. Join many of Alan’s clients who use SB Value to save on your food and supplies. Contact Trip directly or go to https://www.wegrowvalue.com/alanberg - see how much your catering company can save

Contact Trip Wheeler
E: trip@wegrowvalue.com
P: 704.904.9000
https://www.wegrowvalue.com/alanberg

About Trip: I worked in sports for 20 years helping F500 companies understand how to use sports to grow their sales. Some of my clients included VISA, Proctor and Gamble, Gillette, Miller, Coleman, Lowe's, AT&T. In 2008 I gathered 400 sporting facilities together to create leverage and buy better. That's where I found Premier. After that we just represent the GPO side of the business because it's such a good idea.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do they need more choices or just the perception of choice?

Wed, 01 Feb 2023 00:00:00 -0500

Do they need more choices or just the perception of choice?

When we’re trying to help our couples and customers make decisions, do they really need more choices, or just the perception that they have choices? That’s the paradox of choice. When we’re the customer, we want to know we have choices. However, when we see the myriad choices out there, we can’t decide. So, what do your customers need – more choices, or just to know that they have choices.

Listen to this new, 7-minute episode for some ideas on how to balance giving your customers choice and making it easy for them to choose you.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

I used to be competitive

Wed, 25 Jan 2023 00:00:00 -0500

I used to be competitive

When I was younger, I was very competitive. Whether it’s maturity, or just getting older (and wiser?), but now I look at being competitive very differently. While life has some zero-sum games (sports has winners and losers), most of our efforts are happening in abundant places, where someone getting more doesn’t really affect the rest of us.

Listen to this new, 6-minute episode for some perspective on how you might look at how competitive you are, or want to be.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brian Lawrence – Making Your Business More Visible Online

Mon, 23 Jan 2023 00:00:00 -0500

Brian Lawrence – Making Your Business More Visible Online

When it comes to increasing your visibility online, my go-to guy is Brian Lawrence. So, I asked Brian to come back on to discuss the Google Business Profile and much more. We talked about the change from Google My Business and what you can do to help your business and website show up more online. Listen to this new episode for some tips you can use, right now, to improve your online visibility.

About Brian

Brian Lawrence, my recommended resource for web design and SEO for the last 10 years, has been in the industry owning one-stop-wedding stores, VP of a leading wholesale wedding brand, and an accomplished industry writer and speaker.

Visit brianlawrence.com, text him at 201-446-1038, or e-mail brian@brianlawrence.com

Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's your next big idea?

Wed, 18 Jan 2023 00:00:00 -0500

What's your next big idea?

Are you just going through doing the same things, year after year? Or, are you coming up with new ideas to stay ahead of people who are trying to copy you? New ideas don’t always have to be big changes, and they may even come from outside your category or even outside the industry.

Listen to this new, 6-minute episode for some thoughts on how coming up with, and trying new ideas, keeps you fresh and gives you a point of differentiation.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Quality is just table stakes

Wed, 11 Jan 2023 00:00:00 -0500

Quality is just table stakes

When playing competitive poker, you have to pay to get into the game. That’s called the “table stakes”. When it comes to the wedding and events industry, or really any business, quality is table stakes. You can’t claim doing quality work as a differentiating factor. It’s the minimum required to be in business or in the industry. So, what are your differentiators?

Listen to this new, 7-minute episode for some ideas on how you can understand why quality isn’t what makes you different, it’s just the beginning.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rod McMahon – Rightsizing your business

Mon, 09 Jan 2023 00:00:00 -0500

Rod McMahon – Rightsizing your business

I’ve had guests on who have scaled their businesses way up. And I’ve had some on who’ve intentionally scaled their businesses down, some down to just them. I’ve asked my friend Rod McMahon on to talk about how he’s scaled his business up, then down, to the right size for him. Listen to this episode and hear how he’s profiting more, doing less events, so you can get some ideas on how you might do the same.

About Rod McMahon

53 year old father of 2 amazing young adults. Volunteer with Rotary International. Enjoyer of travel, fine drink and delicious food. Find pleasure in getting outdoors with friends in the Canadian Rockies. Student of the world who loves to travel and explore. Staying connected to business through my laptop and cell phone. I truly enjoy my career and it has provided the time and financial rewards for an amazing life.

Contact Rod:

maximumDJ.com
rod@maximumDJ.com
Call/text 647-549-6642
#maximumDJ

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Stop trying to keep up with the Joneses

Wed, 04 Jan 2023 00:00:00 -0500

Stop trying to keep up with the Joneses

I was reading an article about the richest people in the world and realized that no one will ever have it all, not even those people with all of their money. That doesn’t mean you shouldn’t strive to better yourself or your status… as long as that’s what’s really important to you. Who are you trying to impress, because they may not care.

Listen to this new, 6-minute episode for some thoughts on finding what’s really important, and why it’s not keeping up with the Joneses!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

I wish you only First-world problems

Wed, 28 Dec 2022 00:00:00 -0500

I found myself complaining recently about being given an upgrade, on an international flight, only to have it taken away because they double booked the seat. In reality, I would have preferred to never haven gotten the upgrade, as I lost my original exit row seat in the process. While expressing my dissatisfaction with how it was being handled, I realized how ridiculous it was to be complaining about this, truly a first-world problem. I started thinking about how many of our other daily “problems” would be really hard to justify to someone in a developing nation.

Listen to this new, 6-minute episode for some perspective, not to make us feel bad, rather to make us feel really good about what we already have.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brian Franklin - The Niche: Vows and Speeches

Mon, 26 Dec 2022 00:00:00 -0500

If ever there was a problem needing a solution, this is it. Brian helps couples write better, more personal vows, their parents and friends write better speeches and their officiant (very often a friend or family member these days) write a better ceremony. It’s easy to get ordained to perform the ceremony, it’s much harder to understand the timeline - the parts you need to include – including “please be seated”, and through his writing, run-throughs and coaching, Brian helps couples have the ceremony and speeches they envision, not the bloopers that end up on YouTube. Listen to this new episode to see why planners, venues, DJs, MCs and others need to hear that this is available.

About Brian Franklin

Brian Franklin is the Co-Founder of Vows & Speeches and oversees all interviews and script writing. Prior to forming the company, most of Brian’s 25 years of work in writing and advertising has been as an award-winning political consultant and communications strategist (including speechwriting) for federal and state campaigns.

VowsandSpeeches.com

brian@vowsandspeeches.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is your team really giving 5-star service?

Wed, 21 Dec 2022 00:00:00 -0500

So many businesses claim to be giving 5-Star service, yet their customers don’t always feel that’s what they’ve received. In this episode I relate the story of a 5-Star hotel who recognized that their people have never been on the receiving end of real 5-Star service, so how could they be expected to know what it feels like.

Listen to this new, 9-minute episode to hear how that played out and some other ideas for how you and your team can ramp up your service, regardless of the price point.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

I thought I didn't like a lot of things, until I did

Wed, 14 Dec 2022 00:00:00 -0500

I was a picky eater as a child, really picky. It’s amazing how many foods I eat now that I wouldn’t even try back then. That’s actually true of a lot of things in our lives, things we’ve never even tried, but think we don’t or wouldn’t like. What is that making us miss out on? What could we be accomplishing or enjoying, if we’d just remove that roadblock, one that we’re putting there by ourselves.

Listen to this new, 5-minute episode for my thoughts on how you can recognize and remove these roadblocks from your path.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Bill Cates - 5 Things that don’t make you different

Mon, 12 Dec 2022 00:00:00 -0500

I saw an article on LinkedIn by my friend Bill Cates titled: “5 things that don’t make you different”, and the title intrigued me. In reading through them, I was struck by how many of these companies in the wedding and events industry are using, thinking it shows how they’re different, when they don’t. So, I asked Bill to come on and talk through these with me so we can give you some ideas on how to tweak what you say, to really show what makes you different.

About Bill

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. To get Bill’s books, which I highly recommend, visit: https://referralcoach.com/online-store/

Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.

To find out more about Bill visit: https://referralcoach.com/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you really have any competition?

Tue, 06 Dec 2022 10:00:00 -0500

I often hear wedding and event businesses complaining about all of the new competitors in their market. I’m sure this is not limited to the wedding/event industry. Most businesses don’t want to see another competitor enter their market. Whether they’ve been in business longer than you, or are brand new, are they really competitors? What is your perspective on competition?

Listen to this new, 6-minute episode for my perspective on this, and hopefully it helps focus yours.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you charge for appointments and tours?

Wed, 30 Nov 2022 00:00:00 -0500

Everyone hates no-shows on appointments and tours, but is charging the solution? I saw a conversation on Facebook started by a venue owner, @corbinmock. Obviously frustrated by couples making appointments and then not showing up, this started a serious of comments. While I agree with the premise, I have some ideas on this subject.

Listen to this new, 8-minute episode for my thoughts on how you might approach this.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Andrew Leavitt – The Niche: Wedding Weatherman

Mon, 28 Nov 2022 00:00:00 -0500

Every once in a while, I come across someone who’s carved out a really unique niche in the wedding and events industry. I met Andrew at a WeddingPro COR event and when he told me he provides weather tools for wedding professionals, I was intrigued. Of course weather is a big factor for weddings and events, but why are the apps on our phones not giving us the full picture and how does Andrew, and his team of 20 meteorologists, help couples better prepare for the weather on their wedding day (or weekend), anywhere in the world? Listen to this episode to find out, and to hear some real weather stories.

About Andrew and Ironic Reports

Andrew Leavitt started his career as a wedding and mitzvah DJ at the age of 13. After moving to the concert and festival industry after college, he became an expert in event and weather safety, working on global tours and major festivals.

In 2019 at his best friend's wedding, a storm started heading towards Newport, RI. As the venue and planner scrambled with multiple weather apps and the tension started to rise, he started tracking the weather pattern, wind speed, and precipitation rate. In about a minute, he realized this would pass in 30 minutes, so the best move would be to bring the cushions in from the chairs outside, let the kitchen know to hold the food, and move everything back 45 minutes, but when he told this to the maid of honor, he was promptly told to get another drink, sit down and shut up! Want to see how this turned out? Listen to this episode.

So, with the help of endless free time in 2020, he founded Ironic. Since launching, Ironic has helped over 2500 engaged couples plan for their wedding through Historical Weather Reports and Concierge Wedding Meteorologist.

Website: www.IronicReports.com

Bio: Weather Tools for Wedding Professionals - Concierge Wedding Meteorologist

Instagram: @Ironicreports

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How and when do you ask for reviews?

Wed, 23 Nov 2022 00:00:00 -0500

The event went great, the customer/couple is thrilled… but they didn’t post a review!! It’s frustrating, but it’s not their fault. Just like asking for the sale, asking for reviews is your responsibility. And if you’re not getting your happy customers to post reviews, it’s probably the way and timing of your asking.

Listen to this new, 10-minute episode for ideas that are working for real wedding and event pros, like you, so you can get more reviews.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are they commissions or kickbacks?

Wed, 16 Nov 2022 00:00:00 -0500

Every so often I see someone posting on Facebook, complaining about another vendor asking for a commission when they refer business. It’s always such a controversial subject and one that I’ve been addressing for years. As a matter of fact, I did two webinars on this, one with just venues and caterers and one with all suppliers. The links are below.

Listen to this new, 10-minute episode for some perspective on this from someone who’s seen this from many different perspectives.

Here’s the link to the webinar with only venues and caterers:
When Your Venue Refers A Vendor, What's In It For You? http://bit.ly/3q7PYgv

Here’s the link to the webinar with all suppliers:
Creating Win-Win Venue-Vendor Partnerships - Referral Fees/Commissions? https://bit.ly/3bC2X5n

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brian Lawrence – Getting your website ready for engagement season

Mon, 14 Nov 2022 00:00:00 -0500

As the holidays approach it’s always a good time to take a look at our websites to see what we can do to help them convert better. For this, I’ve invited my good friend and go-to for websites and SEO, Brian Lawrence of Local Traffic Builder. Whether your site is current, starting to get dated or needs to be scrapped, this episode will give you some ideas on how to improve with the traffic you’re already getting.

About Brian

visit brianlawrence.com, text him at 201-446-1038, or e-mail brian@brianlawrence.com

I mentioned having better website hosting, here’s who I recommend:

Check out Overhaulics for website hosting, they're who I use: https://billing.overhaulics.com/aff.php?aff=18

Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is your networking transactional?

Wed, 09 Nov 2022 00:00:00 -0500

When you go to a networking event or conference, are you deciding who to talk to, or whom to meet based upon what they can do for you, or what you can get from them? Or, are you leaving yourself open to other kinds of value by not having any expectations when you meet new people.

Listen to this new 8-minute episode for my thoughts on networking and value.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

They can't ask for what they don't know exists

Wed, 02 Nov 2022 00:00:00 -0400

Are you giving your customers what they’re asking for, or are you challenging their assumptions with results and experiences that they couldn’t have imagined? One way to differentiate yourself is to show customers things they haven’t asked for, which to them are new and unique, even if you’ve done them before. I mention a book – The Challenger Sale – and there’s a link to it below.

Listen to this new 6-minute episode for ideas on how to use this concept to close more sales.

Here’s a link to the book: https://amzn.to/3wk6GPk

Note: Some of the links I share are affiliate links where companies may say thanks back to me with an affiliate commission. Not enough to pay the bills, but maybe a coffee.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Artem Lomaz – a Pivot Into A Niche

Mon, 31 Oct 2022 00:00:00 -0400

Some of my guests for these dialogues have carved out a niche, some have made a pivot. I invited Artem Lomaz on because he did a pivot into a niche. His clients and couples saw the need and pulled him in a direction that had led him to a better place. Listen to this new episode for some inspiration on how you might find your own pivot that helps you narrow your niche, to find a better place for you!

Artem Lomaz has been continuously redefining the role of the wedding and event Master of Ceremonies. Whether accompanying a DJ or band, the award-winning MC - honored twice as "Entertainer of the Year" in his career - is known to industry insiders as a meticulous performer with a refined presentation style and personalized methodology that captures the spirit and character of each of his clients’ events. Artem is known for combining hospitality and etiquette, and ultimately helping bring wedding storyboards to life!

Connect with Artem:
Website: ArtemLomaz.com
Email: artem@artemlomaz.com
IG: @ninetythreeentertainment, @artemlomaz
Facebook: @Artem Lomaz

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you in the Gap or the Gain?

Wed, 26 Oct 2022 00:00:00 -0400

I recently read (listened) to “The Gap and The Gain” by Dan Sullivan and Dr. Benjamin Hardy. I was really intrigued by the concept of how we can so easily fall into The Gap, and focus on what we don’t have, instead of The Gain, where we can appreciate what we’ve already done to get where we are. At first, I thought it was a simplistic concept, but it gets much deeper in this very short book.

Listen to this new 7-minute episode for my take on the concept of The Gap and Gain, and how you can use it to achieve more.

Here’s a link to the book: https://amzn.to/3ThQ8Se

Note: Some of the links I share are affiliate links where companies may say thanks back to me with an affiliate commission. Not enough to pay the bills, but maybe a coffee.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you seeking someone else's idea of success?

Wed, 19 Oct 2022 00:00:00 -0400

Are you letting others define success for you? Do you see what other’s are achieving and make that your benchmark? Or, are you choosing your own definition of success… the only one that really matters.

Listen to this new 6-minute episode for a little perspective on this topic.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Myrna Daramy - Is Your Website ADA Compliant?

Mon, 17 Oct 2022 00:00:00 -0400

Right about the same time that I asked Myrna to come on the podcast, I got a listener suggestion from Rev. Annie Lawrence in NY City to do an episode on making your website ADA Compatible (ADA - Americans with Disabilities Act). Over the years I’ve heard conflicting information about who needs to make their websites more accessible. The easy answer is that all of us should do it, but is it required by law. While this short episode can’t answer all of your questions, it will give you some ideas and tools to make your site accessible to more people… people with different abilities. And… Myrna has a special offer for all of you to save on making your sites more accessible! (see below)

Myrna Daramy is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. Over the last 15 years, she’s partnered with hundreds of bridal brands, educated over 500,000 creatives to optimize their web presence, and helped business owners overcome the overwhelm of tech.

Social media handles:

Instagram: https://www.instagram.com/myrnapdaramy/
LinkedIn: https://www.linkedin.com/in/myrna-daramy/

Save $50 off making your site more accessible:

Use this link: https://www.myrnadaramy.com/offers/Fzcbwn7r?coupon_code=WBS-ALAN-BERG

Use Promo code: WBS-ALAN-BERG

As promised, here are a few free resources that will review your website and test for ADA compliance:

Accessibility Checker - https://www.accessibilitychecker.org/
Web Accessibility - https://www.webaccessibility.com/
AccessiBe Testing Tool - https://accessibe.com/accessscan

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should discounting be part of your sales plan?

Wed, 12 Oct 2022 00:00:00 -0400

Discounting is always a hotly contested topic, whether for my speaking or consulting. This was a listener suggestion (thanks, and keep them coming) and whether you’re a solo-preneur, a small group, or a large company, coming up with the right pricing strategy is key to profitability. While I’ve spoken and written about this for years, and my clients, businesses just like yours, ask me about this, a lot, I thought this would be a good discussion for us.

Listen to this new 11-minute episode for ideas on how and when discounting might (or might not) be part of your sales and pricing plan.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

When is it time to go full time?

Wed, 05 Oct 2022 00:00:00 -0400

This topic is another listener suggestion (thanks, and keep them coming). Many of you have either already gone from having a hobby to a side-hustle. Some of you have already made the leap to full time, and others are thinking about it. If you’ve done it already, listen to see how familiar some of this sounds. If you haven’t yet made the leap, this should help you decide when it’s the right time.

Listen to this new 9-minute episode for taking your trepidation to inspiration and validation, so you’ll know what’s right for you.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Matt Radicelli – A Pivot and a Niche into Mentor Pods

Mon, 03 Oct 2022 00:00:00 -0400

I could have interviewed Matt about scaling his business to be the largest in his market, or how he pivoted into coaching. Matt recently asked me to join him in a Beta program on Mentor Pods, his latest venture and niche, and in this episode we talk about how and why Mentor Pods came to be and how it’s different than other learning and coaching programs.

Listen to this new episode and then go to www.MentorPods.com/AlanBerg to see more about our Beta Pod and see if this affordable group coaching, with an individual focus is a good fit for you and your business.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you know your inventory?

Wed, 28 Sep 2022 00:00:00 -0400

Much of my work with wedding and event pros, like you, is on growing your business. I try to get you to focus on profitability, not just sales. One way to do that is to really understand your inventory, and I’m not just talking about physical goods. Your most valuable inventory are your time and your calendar. Understand those, and basic economics, and you’ll learn to profit more.

Listen to this new 8-minute episode to get perspective to help you understand your most important inventory and how to maximize your returns with them.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

If it were easy, everyone would do it!

Wed, 21 Sep 2022 00:00:00 -0400

I saw this phrase and it inspired me to do this episode, because so many of you are doing things at a high level, and that took work. At the same time, many of you are worried about the next new competitor. Maybe they’re doing more work than you to improve, maybe not. If you’re not doing things that seem hard, right now, you’re not pushing yourself higher.

Listen to this new 8-minute episode for some ideas to, hopefully, inspire you to reach higher, personally and professionally.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rod Baker - Networking for Introverts

Mon, 19 Sep 2022 00:00:00 -0400

When I had Rod Baker on the podcast to talk about his pivot, we were chatting during a break about how so many DJs, and other wedding and event pros, are introverts. No matter how gregarious they may seem at an event, that could be a façade that’s masking their true, introverted selves. We had a lively discussion that I think you’d like to hear. Enjoy!

About Rod

Rod Baker is an industry optimist who strives to not only be his best, but to bring out the best in others. He's the owner of DFWParties, a Dallas/Fort Worth based DJ company... and DFWNeon, a Dallas/Fort Worth based company that designs and delivers wedding LED faux neon signs.

Instagram @djrodiii and @dfwneon

www.dfwparties.com

www.dfwneon.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you playing nice with the other wedding-event pros?

Wed, 14 Sep 2022 00:00:00 -0400

A Facebook post inspired this conversation about how wedding and event pros do, or don’t work well with others on the same wedding or event. I’ve heard some great stories and some horror stories about this, and in this episode I weigh in with my thoughts.

Listen to this new, 8-minute episode to hear my perspective on how wedding and event pros can and should work together.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Can you Uberize Your Business?

Wed, 07 Sep 2022 00:00:00 -0400

Every time I travel, I have a choice between a cab and an Uber (or Lyft). Often the cabs are sitting right outside and yet I’ll wait for an Uber. Why is that? What did Uber do to disrupt their industry and what can you learn from it so you can do the same in yours?

Listen to this new, 7-minute episode to get some ideas how you can make your business indispensable to your clients.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Phil Johnson - Building your emotional intelligence

Mon, 05 Sep 2022 00:00:00 -0400

Every decision we make involves emotions, some more than others. When it comes to your business, and life, there are forces pulling you to stay where you are, don’t change, and those are competing with your desire to move forward. It also can affect your business, in that when people trust you more, they will want to do business with you more. Phil Johnson has spent the last 20+ years studying and teaching Emotional Intelligence, which is not the same as intellectual intelligence.

Listen to this episode for an engaging conversation that will help you understand emotional intelligence better, and some things you can do to improve yours!

Connect with Phil:

Phil Johnson, is the founder of the Master of Business Leadership program. To find out more about Phil, use these links:

Subscribe to Phil's Master of Business Leadership Newsletter ==> https://lnkd.in/dqxVrFZK

Connect with Phil on LinkedIn ==> https://www.linkedin.com/in/philipjpjohnson/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you studying to pass a test, or studying to learn?

Wed, 31 Aug 2022 00:00:00 -0400

One of the big complaints about our education system is that we’re just teaching our kids to pass tests. What about when you’re out of school and choosing to study a new skill. Are you trying to get to the end of the book/course, or are you trying to achieve a level of mastery? Over the years, I’ve changed the way I approach learning. Have you?

Listen to this new, 6-minute episode for some perspective on how you can maximize your learning efforts.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How Will You Know If You've Never Tried?

Wed, 24 Aug 2022 00:00:00 -0400

This is another episode influenced by a conversation I saw on Facebook. Someone had posted a meme about people who’ve never attended a conference, implying that those people were elitist, know-it-alls, and they didn’t think there was any value in them going. What was interesting was how many who were commenting said they had never attended a conference. How can you say there’s no value, if you’ve never been?

Listen to this new 9-minute episode for my perspective on this.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Heidi Thompson - Creating An Overwhelm-Squashing Marketing Plan

Mon, 22 Aug 2022 00:00:00 -0400

Do you ever feel overwhelmed by the pressures of marketing your business? There are so many forces, pulling or pushing you to try the latest social platform, or are you blindly following the crowd? Heidi Thompson wants to help you Squash the Overwhelm and she shares her 5-steps for doing that in this episode.

Listen to this new episode for some actionable steps on how you can feel less overwhelmed, and more in control!

About Heidi:

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time.

Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit.

heidi@evolveyourweddingbusiness.com

http://www.evolveyourweddingbusiness.com

https://www.evolveyourweddingbusiness.com/podcast

http://www.instagram.com/evolveyourweddingbusiness

https://www.facebook.com/evolveweddingbusinessuk

Here is free checklist that Heidi mentions on the podcast: https://evolveyourweddingbusiness.com/alan

Get a free 14 day trial to my membership, The Wedding Business Collective, where Heidi helps wedding pros, like you, build a 6 figure business without working all the time. Her Create Your Overwhelm-Squashing Marketing Plan Course is inside and you can dive right into it here:

https://theweddingbusinesscollective.com/

For Your Free 14-Day Trial Use Coupon code: ALAN

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are You Looking At Me?

Wed, 17 Aug 2022 00:00:00 -0400

Having just gotten back from a short vacation, I was struck how two simple things made, or didn’t make, our experiences better. They cost nothing, but can mean everything. It’s not about price point, either. Some of the best experiences were with inexpensive restaurants.

Listen to this new 6-minute episode to see what I’m talking about and how easily you can implement these into your business.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What Have You Failed At Lately?

Wed, 10 Aug 2022 00:00:00 -0400

Does the fear of failure prevent you from trying new things, personally or professionally? The greatest successes in this world were almost always preceded by lots and lots of failures. It’s learning to look at failure as a stepping stone to success that helps us succeed. If we don’t try anything new, we can’t experience new and better results.

Listen to this new 9-minute episode for some ideas that may help you look at failure in a different light.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Gavin Macomber - Should you be texting with your customers?

Mon, 08 Aug 2022 00:00:00 -0400

If you’re like me, you are texting every day, whether to friends, family, co-workers or customers. If you’re like many people in business, you’d rather not use your personal cell phone, for various reasons. And if you have employees and they use their personal cell phone number to text customers, those texts go away when they do. So, is texting right for your business and what are some of the current technologies that will make it more palatable for you?

Listen to this new guest episode with Gavin Macomber from Cloudli, and hear some ways you can use texting and still sleep at night!

About Gavin and Cloudli

Gavin Macomber is President and CEO at Cloudli Communications, a leading provider of next generation voice, messaging, and data communications solutions for businesses and consumers. Cloudli's mobile-first unified communications (UCaaS), VoIP connectivity, and digital fax solutions are trusted by over 7,000 customers, including some of the largest healthcare, financial and government organizations in North America. Plans start as low as $12.50/month per user.

Free Offer from Cloudli for listeners of the Wedding Business Solutions Podcast – get 30 days free TalkNText from Cloudli, no credit card required, so you can see if this is right for your business.

Get your free 30-days, go to https://bit.ly/cloudli-alan

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you taking time to work ON your business?

Wed, 03 Aug 2022 00:00:00 -0400

When things are busy, it’s easy to take your eye off other parts of your business and life. But what’s making you busy now is a result of past events and actions. Are you making time to prioritize working ON you business, among the busy-ness?

Listen to this new 5-minute episode for a quick reality-check and, hopefully, some inspiration!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you have an owner mentality?

Wed, 27 Jul 2022 00:00:00 -0400

Whether you own your business or work in it, having an owner-mentality is a recipe for success. Some people do this naturally, some need to be shown the way. Which one are you?

Listen to this new 9-minute episode for inspiration on having an owner mentality for you and your team.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mark Chapman - Are Google Ads for You?

Mon, 25 Jul 2022 00:00:00 -0400

We’ve had many discussions about social ads and other marketing, but I’ve never had anyone on to talk about Google Ads. So, I asked my friend Mark Chapman, from The I Do Society, to come on and school us on what we should know about Google Ads (and SEO and lots more). Listen to this new episode and get a better understanding, and perspective on how and where you can look for a better ROI (Return on Investment).

About Mark:

Mark Chapman is the founder of The I Do Society and wedding industry's leader in paid advertising. He established the most effective advertising strategies - based on data gathered from thousands of campaigns and millions of dollars spent. He delivers high quality leads for all types of wedding businesses using Google Ads, Facebook Ads and TikTok Ads.

For more information visit: http://theidosociety.com/

Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you a Digital Immigrant or Digital Native?

Wed, 20 Jul 2022 00:00:00 -0400

I’m a Digital Immigrant! This is not a new revelation, but what may be new to you is to understand how today’s Digital Natives, and the generation coming next are communicating. Are you adapting to them, or are you trying to get them to adapt to you?

Listen to this new, 11-minute episode for a combination dose of reality and rays of hope!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

If you could only see what I see!

Wed, 13 Jul 2022 00:00:00 -0400

How is it that two people can look the same thing, and see totally different things? Each of our perspectives come from our collective experiences. People born in different cities, or into different cultures, will often view the same things very differently. Each of us has the Curse of Knowledge, and it’s the same knowledge that can hinder us in the sales process.

Listen to this new, 7-minute episode to get some perspective and clarity on how your customers are seeing you!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Anja Winikka – Pay over time for weddings??

Mon, 11 Jul 2022 00:00:00 -0400

I saw an article recently on The Knot that was talking about how couples are now asking for a pay-over-time feature for their weddings, similar to how they can get that for so many purchases these days. So, I started thinking about who I knew that had expertise in this area, and my friend from my days at The Knot, Anja Winikka immediately came to mind. Her company, Maroo, offers this (and other payment services for wedding & event pros), and on this episode she explains what Pay Over Time is, how it works, and it’ll give you some ideas on how you might make more sales having this in your toolbox. And… listen to the end for a very, very special offer Anja made for my listeners – it’s like free money!

About Anja and Maroo:

Anja Winikka is the CMO and Co-founder of Maroo, a platform designed to raise the bar on payments for the weddings & events industry. Think: payments processing plus Book Now, Pay Later

Anja began her career in 2005 at The Knot and spent 10+ years with a bird’s eye view on the industry. From her vantage point, Anja couldn’t help but notice that the elephant in the room for our industry was money–a barrier that was affecting couples as well as industry professionals. In 2021, she co-founded Maroo, a free payments platform for wedding & event professionals with a Book Now, Pay Later payment method that gives couples interest-free payment plans on invoices up to 12 months. Businesses get the full upfront cash from day 1 and event cancellation insurance is embedded to protect from chargebacks.

Meet Maroo:

It's easy to use (like Venmo) yet structured for business (syncs with Quickbooks). Maroo includes flexible payment options. You can process a credit card (flat 2.9%), debit card (free) or bank transfer (free). No daily limits and you always get paid in just 1 business day.

But what's really innovative and news-worthy is that Maroo has a new Book Now, Pay Later payment method designed exclusively for the weddings & events industry. Your client gets an interest-free monthly payment plan for up to 12 months and you get the full invoice amount transferred to your bank account the next business day. Event cancellation insurance is included to protect from chargebacks. Maroo handles all the payments and takes on the liability.

Want to check it out? Here's a special offer for listeners of the Wedding Business Solutions Podcast:

Schedule a Book Now, Pay Later with Maroo and we'll top off your account with another $100

Sign up free here:

https://maroo.us/alanbergpodcast

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you designing for yourself or your customers?

Wed, 06 Jul 2022 00:00:00 -0400

When you’re designing your website or a marketing piece, are you designing things that you would personally like? Or, are you designing things that your target audience would like. Unless you are the same demographic as your target customer, you may be heading in the wrong direction. And, asking your friends and industry peers may just be looking for “confirmation bias” – learning that what you already know and feel is right.

Listen to this new 14-minute episode for some ideas on how you can learn to look at your site, and your marketing pieces differently, so you can get better results!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are You Selling With Your Wallet?

Wed, 29 Jun 2022 00:00:00 -0400

When I’m doing sales training, very often I find that some salespeople have trouble asking for a higher price, or an upsell, because they wouldn’t buy those things themselves. Or maybe they’ve never spent that much money on an event, or anything, in their personal lives. They’re selling with their own wallet, instead of letting the customer buy with their wallet.

Listen to this new 10-minute episode for some ideas on how you, and your team, can learn to more comfortably ask for the higher dollar sales, and upsells.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rob Ferre - What's Your Social Capital?

Mon, 27 Jun 2022 00:00:00 -0400

I was at a conference and needed help bringing in supplies for my trade show booth from my car to the expo center. So, I rang up my friend Rob Ferre, and minutes later 6 people were carrying my supplies a long way to my booth. That’s an example of Social Capital, and Rob suggested that we have a conversation this for you. So, what is social capital, or social currency, and what is yours? Listen to this episode to find out.

About Rob:

Rob Ferre is an entertainer, speaker, DJ, and game show host from Salt Lake City, Utah, USA. He founded his entertainment company Life of the Party in 2007 after training for 3 years in the family entertainment capital of the world, Orlando Florida. Where he worked for Disney, Universal Studios, and Nickelodeon as a game show host and DJ. He has been speaking to and entertaining audiences for over 20 years. He is one of the most sought-after speakers in the wedding and event industry. Over the last three years Rob has spoken to audiences live in Italy, Armenia, Dubai, and all over the continental United States. In the last year, he has presented to over 100 audiences virtually. During the 2020 season, he was the Halftime Game Show Host for the NBA's Utah Jazz. Rob is a proud member of the Wedding Industry Professionals Association, American Disc Jockey Association, and the National Speakers Association where he serves as the Past President of NSA Mountain West.

Links: RobFerre.com

IG: @RobFerre

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You can't always get what you want...

Wed, 22 Jun 2022 00:00:00 -0400

The Rolling Stones got it right when they sang: “You can't always get what you want. But if you try sometime, you’ll find, you get what you need!” Very often we, or our customers, are asking for something because we know what’s possible. We can’t ask for what we don’t know is possible. Apple was really good at selling us things we didn’t know to ask for.

Listen to this new 9-minute episode for some ideas on how you can ask a better question to find out why someone (maybe you) wants something. And then you can propose something even better.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Ooops, I did it again!

Wed, 15 Jun 2022 00:00:00 -0400

No, I’m not channeling Brittney Spears. I went shopping for a sports jacket and came home with shoes and pants as well. The store did Top Down Selling… good for them! It’s a lesson for all of us on showing what’s possible, not only what’s been asked.

Listen to this new 9-minute episode for some ideas on how you can sell more, and have your customers and couples be happy about the outcomes!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rod Baker – His pivot: DFW Neon

Mon, 13 Jun 2022 00:00:00 -0400

Many wedding and event pros made pivots during Covid. Some out of necessity and some through opportunity. Rod Baker pivoted to DFW Neon after an unexpected response to a sign he had on his DJ façade. That has turned into a whole separate business that’s thriving. Listen to this episode and hear how you can learn to see the opportunities around you.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do You Always Have To Say Yes To The Customer?

Wed, 08 Jun 2022 00:00:00 -0400

Do your customers ask you for things that you can’t or won’t do? When you can’t give them what they ask for, how do you say No without antagonizing them? Should you always just say Yes? Or, is there another way to handle the situations when you can’t say Yes, but still want to please the customers?

Listen to this new 13-minute episode for perspective on whether more leads is better, or worse.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How and When Should You Be Upselling?

Wed, 01 Jun 2022 00:00:00 -0400

There’s a difference between Top-Down Selling and Up-selling. Do you know the difference? How and when should you be upselling to bring unexpected results to your couples and customers. How can you go about offering new and better experiences to your customers, event after they’ve formerly said, No?

Listen to this new 11-minute episode for ideas on how and when you can upsell, without being pushy.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Adam Tiegs – Scaling Down

Mon, 30 May 2022 00:00:00 -0400

Many of the businesses I come across are looking to grow, whether they’ve been in business months or years. Every so often I come across someone who’s in a different stage. My friend and client, Adam Tiegs grew his business and then decided it was time to scale back. I’m sure many of you can relate to feeling that it’s time to scale back.

Listen to this episode and see whether scaling down is in your future.

Adam Tiegs is a Professional DJ and Audio/Video/Lighting Swiss Army Knife. He runs two small businesses, Adam’s DJ Service and NW Event Lighting, and currently resides in Milton, WA. Since 2003, he has had well over 2000 opportunities to display his passion for mixing music and helping clients plan successful social and corporate events.

http://www.adamsdjservice.com

http://www.nweventlighting.com

http://www.djtgro.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are You Getting Too Many Inquiries?

Wed, 25 May 2022 00:00:00 -0400

Very rarely do I come across businesses who don’t get enough leads. Most wedding and event pros I work with or speak with complain about getting too many inquiries. Which one are you? Do you really want more inquiries, or do you want better ones? Do you have enough time to follow up the way you know you should (or the way I recommend in my books)? Or, do you know that you could follow up better… if you only had more time? If you got fewer leads would you follow up more?

Listen to this new 14-minute episode for perspective on whether getting more leads is better, or worse.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Hitting the reset button

Wed, 18 May 2022 00:00:00 -0400

Do you clear your mind before you have a call, meeting or send an email or text? Or, do you bring the baggage of your prior conversations with you to the next one? Learning to be more present and staying open to the unexpected can lead to unexpectedly wonderful outcomes.

Listen to this new 7-minute episode for some ideas on how to hit your own reset button.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Holly Verbeck – The Niche: Hey Chef!

Mon, 16 May 2022 00:00:00 -0400

Sometimes you come up with a good idea and sometimes it comes to you. It’s been said that necessity is the mother of invention. Well, Holly and her chef husband came up with an idea to fulfill both a need and a lifestyle.

Listen to this episode for some inspiration for your next idea!

Holly Powers-Verbeck, founded and continues to operate HeyChef!, Lake Tahoe’s premiere culinary staffing company since 1997. In 2018 she formed MakeYourBusinessCook! to help chefs launch private chef businesses and restaurant/caterer owner-operators who are adding private chef services to generate additional profits with existing resources. You can read her monthly column The Business of Chefs in Food & Beverage magazine and hear her on awesome podcasts like this one.

Reach MakeYourBusinessCook on Facebook, the internet and Instagram, email Holly@MakeYourBusinessCook.com or call (818)HELP-ONE

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you overcome imposter syndrome?

Wed, 11 May 2022 00:00:00 -0400

Imposter syndrome is defined by Google as “doubting your abilities and feeling like a fraud.” This listener suggestion came from Meg Ramos and I’m so glad she suggested it. I’ve had my moments of self-doubt, wondering why I’m the one that has been given some of the opportunities or how I got to be the expert, without going to school specifically for this. It’s a trait common to successful people, maybe even you.

Listen to this new 7-minute episode for some clarity on imposter syndrome and how you can view it in a different light.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's the cost of doing nothing?

Wed, 04 May 2022 00:00:00 -0400

Does inaction have a cost? The easiest thing for most people is to do nothing different. Keep going the direction you’re already going, don’t rock the boat. Is that the best course of action, or are you missing out on more by taking no action? I’ve spoken about opportunity cost before and this ties in with that discussion.

Listen to this new 7-minute episode for some perspective on what you may be missing out on by not acting or by passing up on an opportunity.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brittny Drye - The Ins and Outs of Getting Published in the Wedding Industry

Mon, 02 May 2022 00:00:00 -0400

Getting published in a wedding magazine or on a blog or online site can help give your business credibility and the reach of audiences that might not otherwise know about you. Listen to this new episode with Brittny Drye, founder and editor-in-chief of Love Inc., and hear how to get your business on the radar of the editors of publications and websites.

Brittny Drye is the founder and editor-in-chief of Love Inc., the leading equality-minded wedding blog and print publication. Her inclusive efforts have been celebrated by the New York Times, Forbes, The Advocate, OUT Magazine, Refinery29, NY Daily News, Cosmopolitan, and more. She is a founding editor of the Aisle Society and a member of the 2018-19 North American Advisory Board for the International Academy of Wedding & Events and a 2019 Knot Pro Educator.

Headshot: https://www.dropbox.com/s/er33tgqp178nrm9/Photo%20Credit%20Phil%20Van%20Nostrand%203.jpg?dl=0

Website: http://loveincmag.com/

Facebook: https://www.facebook.com/LoveIncMag

Instagram: https://www.instagram.com/loveincmag/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How do you overcome burnout?

Wed, 27 Apr 2022 00:00:00 -0400

This is a listener suggestion from Matt Campbell, who has been a guest here on the podcast. What is burnout, and when is it time to pack it in and move on to something else? I discuss my thoughts on this (and I’m not a psychologist and don’t play one on podcasts) to hopefully give you a different perspective on how to view your situation.

Listen to this new 8-minute episode for a different look at a serious topic.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you build a better mousetrap?

Wed, 20 Apr 2022 03:00:00 -0400

I’m often approached by people who’ve come up with a new technology or business idea, the spark of which was them seeing the need for themselves and/or their business. Sometimes there isn’t a solution for their problem. Other times there is, but it just isn’t the right solution. So, when is it time to build something versus customizing something that already exists, or just learning to work with what’s already out there.

Listen to this new 6-minute episode for some thoughts on when it’s time to build versus buy.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Aleya Harris - Decoding Marketing Funnels to Work for Your Business

Mon, 18 Apr 2022 00:00:00 -0400

If you’ve been paying attention to marketing for your business, you’ve probably heard about “marketing funnels.” What are they? How do you use them? Do you need to use them? If you’re confused about what they are or how you can use them for your business, listen to this new episode where Aleya Harris breaks them down for you.

Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the Owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. Aleya is a StoryBrand Certified Guide. She uses that narrative-based framework to develop clear, engaging, and highly converting marketing assets, like email sales funnels and social media solutions, for her clients. A WeddingPro Educator for 2021, Aleya also currently serves as the marketing committee chair for NACE National and is the proud founder and head of the NACE Black Caucus. More recently, Aleya was honored as the 2020 NACE Emerging Member of the Year, celebrating her commitment and dedication to the organization. She has received the Certified Professional in Catering and Events (CPCE) designation to add to her list of accolades, which also includes being a StoryBrand Certified Guide.

Topic: Decoding Marketing Funnels to Work for Your Business

Name Pronunciation: https://www.dropbox.com/s/sn6cho8vf5j1sv8/Name%20Pronunciation%20-%20Aleya%20Harris.mp4?dl=0

Website: https://www.flourishmarketing.co/

Facebook: https://www.facebook.com/flourishmarketing.co/

Instagram: https://www.instagram.com/flourishmarketing.co/

Speaker Kit Link:https://weddingindustryspeakers.com/speaker/aleya-harris/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you doing business with the right customers?

Wed, 13 Apr 2022 00:00:00 -0400

Very often I’m consulting with wedding and event pros, and I’ll hear complaints about them getting inquiries from less than their ideal couples/clients. It always begs the question whether it’s their marketing and advertising attracting the wrong customers, their pricing and packages aren’t correct for their target market, or whether they’re just settling for the wrong customers.

Listen to this new 8-minute episode for some thoughts on whether you’re choosing the right customers.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Commission or Salary what's the best way to compensate your sales team?

Wed, 06 Apr 2022 00:00:00 -0400

I was listening to Brian B on his The Travel DJ Blend podcast where he was talking about commission versus salary for salespeople. It got me thinking about all of my clients who ask me about the right way to set up a compensation plan for their sales teams (whether they’re a team of 1 or more). While there’s no one way that’s right for everyone, there are some things to consider when setting up your compensation plan.

Listen to this new 8-minute episode for some ideas on different compensation options.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Mike Walter - scaling to over 1,000 events per year

Mon, 04 Apr 2022 00:00:00 -0400

Continuing my series on “Scaling”, for this episode I talk with my friend Mike Walter on his journey from DJ working for another company to growing his own company that does over 1,000 events per year! How big is right for your company? Listen to this episode for another angle on how to grow a business.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that has been selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country. For over 30 years, he has MCed events from weddings to fashion shows and beauty pageants and his public speaking experience and acumen have served him well as a presenter.

He began to offer seminars in 1998, at first specifically to the DJ Industry, then he expanded to speaking to event groups and finally to any and all audiences. His seminars are known for their fast pace, mix of information and entertainment and deft use of Keynote. Having sat through enough tedious seminars in his life, Mike vows to never bore an audience. Whether he is offering life changing advice, motivational challenges or hard-core information on how to grow and expand your business, Mike promises he will deliver a quick, concise, and nugget-filled presentation every time he speaks.

Mike has published three books, Running Your Multi-Op which is widely consider the most comprehensive book for anyone interested in expanding their DJ business, the self-help primer, Ten Things You Can Do to Have a Better Day and the music history compendium: On This Date in Music. He’s also released a number of education videos to help his fellow DJs and business owners. In 2014 he partnered with Joe Bunn to start the PhDJ Workshop and in 2017 the two began a weekly podcast called the PhDJ Podcast.

For more information head to DJMikeWalter.com and OnThisDateInMusic.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are your results actually better, or just different?

Wed, 30 Mar 2022 00:00:00 -0400

I got to thinking about all of the people who tell me that they provide better results than their competitors. How do they know? It’s not like we get to see the results, side by side. So, in this shorter than my usual short musings I give my perspective on this topic.

Listen to this new 4-minute episode for some food for thought on whether you are actually providing better results, or if they’re just different.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is there an expiration date on your doing weddings?

Wed, 23 Mar 2022 00:00:00 -0400

A few years ago I did a presentation “How to be the experienced wedding pro, without sounding old.” I had a lot of feedback from wedding pros, young and old, about what it means to be too old to do what you’re doing now. There are 50+ year old DJs rocking it every weekend, and others in their 30’s who think their clock is ticking loudly as they approach 40. What’s the difference?

Listen to this new 8-minute episode to see how loudly you clock is ticking and when it’s time for you to pack it in… if ever!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Matt Campbell – on SEO (Search Engine Optimization)

Mon, 21 Mar 2022 00:00:00 -0400

www.MyWeddingSongs.com

Books Matt Mentioned on the podcast:

Play Bigger - https://amzn.to/3lui0DZ
Blue Ocean Strategy - https://amzn.to/3in3CeJ

SEO Tools Matt mentioned on the podcast

Ubersuggest - https://neilpatel.com/ubersuggest/
Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/
MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
Google Analytics - https://analytics.google.com
Bonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Stop doing these things now!

Wed, 16 Mar 2022 00:00:00 -0400

I was going through my email list and the websites of many of my contacts and I came across some things that I’ve been saying NOT to do for years. Yet, thousands of my contacts are still using the wrong email address, or doing things (or not doing things) on their websites that could be hurting their inquiries, conversion and of course, sales and profits.

Listen to this new 12-minute episode to see the things they should stop doing, in case you’re doing them too!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you taking time to sharpen your saw?

Wed, 09 Mar 2022 00:00:00 -0500

If you ever find yourself too busy doing your work to find the time to work on improving your skills, learning new things and expanding your perspectives, you’re not alone. That said, there are many, many of your peers who are making learning a priority. I know, I see them at the same conferences every year. I hear about the books they’re reading. I see their posts about new products and services and how their customers are enjoying those new results. I work with wedding and event pros, just like you, and see how you’re growing your profits, sometimes from more weddings and events, sometimes just by doing things differently.

Listen to this new 8-minute episode to see how taking time to sharpen your saw can reap you the benefits personally, professionally and in your profits!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Nora Sheils - Her Pivot-Rock, Paper, Coin

Mon, 07 Mar 2022 00:00:00 -0500

Some people pivot because their current business is no longer viable, and others, like my guest for this episode, Nora Sheils, saw a need for her business, looked for a solution, it didn’t exist, so she and her partner built it! What do you do when you see a need in your business and can’t find a solution? Listen to this episode for inspiration, some ideas and even a special offer from Nora for my listeners!

Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices. She is also the founder and lead wedding planner of award-winning firm Bridal Bliss. In addition to recognition by Portland Business Journal in its 40 Under 40 series, she also earned a spot in The BizBash 500 for 2021.

Rock paper Coin provides automated tools for wedding planners, vendors, and couples getting married. The software utilizes technology to digitize contracts, invoices, and payments while supporting communication between all parties involved.

Now, more than ever, it’s important to keep as much money in your pocket as possible. Here are 3 reasons why more event pros are dropping their current subscriptions and joining www.rockpapercoin.com:

· Members who send invoices via RPC save, on average, $1,025 in fees each year! RPC processing fees are always a flat, 2.5%

· Subscription fees are half the price of other systems! Yep, members on RPC also save $434 per year in subscription fees. This doesn't account for the full year free you will receive with code ALANBERG.

· Getting set up is quick with their free White Glove Onboarding and sending an invoice couldn't be easier. Schedule a free demo here: https://rockpapercoin.com/request-a-demo/

Get One Year FREE from Nora and Alan! Use the Code: ALANBERG (all caps) when you sign up at https://rockpapercoin.com/alanberg/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

I don't care much about SEO, should you?

Wed, 02 Mar 2022 00:00:00 -0500

Not a week goes by that someone doesn’t ask me about SEO (Search Engine Optimization) and if I can help them with it. Other than making referrals, and having guests on, like Matt Campbell and Brian Lawrence, I don’t pay much attention to SEO. Why? Because I’m not trying to get more business through searches, other than searches specifically for me, that is. Should you be paying attention to SEO for your site? Yes. How much time, attention and money should you be spending? That’s a different question. For many of you, the answer is a lot less than you’re spending now.

Listen to this new 12-minute episode to see if you should be spending more or less time, attention and money on your SEO.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Just because you can measure, it doesn't mean you should

Wed, 23 Feb 2022 00:00:00 -0500

Some things in your business are easy to measure and others are more difficult. Many wedding and event pros that I work with do very little tracking in their business. A few do a lot. For me, and for my clients, businesses like yours, I want you to focus on things that you can change, not just things you can measure, just because you can measure them.

Listen to this new 7-minute episode for a little perspective on what you should and maybe shouldn’t be trying to measure.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Jeff Miller - Scaling up to 16 venues

Mon, 21 Feb 2022 00:00:00 -0500

Continuing my series on “Scaling” I was so happy to chat with Jeff Miller on how he came to scale his catering business from one to 16 venues. I’ve had the privilege of working with Jeff and his team and he’s carved out a great niche in and around the Philadelphia area. Listen to this episode for another angle on how to scale your business.

Jeffrey Miller is the chef-owner of Jeffrey Miller Catering, one of Philadelphia’s largest and most successful high-end catering companies.

Jeff started the business as a sophomore at the University of Pennsylvania’s Wharton School of Business in 1979. His first venture was a brunch-in-bed offering for fellow students on Sunday mornings. While expanding the company on campus during the academic year, he took summers off to intern at a number of world-renowned restaurants. These include the now-closed Le Cote Basque in New York, as well as Bouley and Le Cirque, also in New York, as well as the Michelin three starred Moulin de Mougins in the French Riviera, and venerable Simpsons-on-the-Strand in London.

JAM Catering currently manages catering services as exclusive caterer at seventeen area venues and caters over 600 weddings a year for gross revenues of $13m. JAM employs 100 full time and 600 part-time staff.

www.jamcater.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Want it, need it, got to have it?

Wed, 16 Feb 2022 00:00:00 -0500

There are things in our lives and business that we really need to have. Those are the basics and staples of our lives. Then there are the things that we want to have, but do we really need them, or are they just nice-to-haves? I think we should all treat ourselves and families to nice-to-haves. And for your business, understand the difference between an investment and an expense.

Listen to this new 7-minute episode to get some perspective on want it versus need it, expense versus investment.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is there such a thing as work-life balance?

Wed, 09 Feb 2022 00:00:00 -0500

If you do a search online, there’s no shortage of books, articles, posts and stories about work-life balance. Is there such a thing? Can anyone else really tell you what’s the right balance for your work and life outside work. I recorded this after hearing yet another pundit opine about this. So, now it’s my turn ☺

Listen to this new 7-minute episode for my take on this topic.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Joe Bunn - Scaling by Licensing

Mon, 07 Feb 2022 00:00:00 -0500

In keeping with my series on “Scaling” I’m so happy to have had this chat with Joe Bunn on how he came to expand from one location to six through licensing. Is licensing right for your business? Listen to this episode and find out.

Joe Bunn started his DJ career at the age of 14 in Eastern North Carolina. In the late 90s, he started Bunn DJ Company. The company grew from a couple of DJs to 15 of the area’s best mobile DJs. Over the past few years, Bunn DJ Company has expanded to Charleston, SC, Charlotte, NC, Richmond, VA San Diego, CA and Bozeman, Montana! The company performs at thousands of weddings, private, corporate and charity events yearly.

Joe has been on the board of both ILEA (International Live Events Assocation) and NACE (National Association of Catering & Events).

Joe still DJs almost every weekend, but in recent years has been helping other entrepreneurs across the country grow their businesses by giving seminars, consulting, recording podcasts, doing workshops, and producing training videos. In addition, he is the founder of The DJ’s Vault-a members only website for mobile DJs.

bunndjcompany.com

thedjsvault.com

bunngear.com

@bunndjco

@joebunn

@bunngear

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Where's the friction in your sales process?

Wed, 02 Feb 2022 00:00:00 -0500

As a customer, it’s easy to see where companies make it hard for us to do business with them. Can you see where you’re making it difficult for your customers? Do you know how you may be chasing away good prospects because of extra steps or friction? See how your customer experience may be hurting you, rather than helping.

Listen to this new 11-minute episode and find out where the friction is in your processes.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should You Go For Volume or Profits?

Wed, 26 Jan 2022 00:00:00 -0500

As I work with businesses like yours, growing your businesses is a frequent topic. When growing your business, is the focus on top-line sales, or bottom-line profits? Too many wedding and event pros pay too much attention to sales, and not profits.

Listen to this new 7-minute episode and get a clearer view of where you should be focusing.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Eric Maas - scaling - franchising vs just expanding

Mon, 24 Jan 2022 00:00:00 -0500

When it comes to growing your business there are many different paths. In this episode from my “Scaling” series I chat with a good friend, Eric Maas, whose family has taken Complete Weddings from a single DJ location to nationwide and beyond through franchising. Listen to this episode and hear another way that you might want to consider for growing your business.

Complete Weddings + Events is the leading franchise provider of event and wedding photography, videography, lighting, DJ services and photo booth rental in North America.

There are franchise territories still available contact Brittny with COMPLETE at 402-339-0001 for more information or go to our website www.completewedo.com/franchising/.

Complete has been starting parties, telling unique wedding stories and bringing people together since 1973. In fact, we’ve helped plan and execute more than 300,000 events, including more than 13,000 weddings a year.

Whatever you need to set the stage for a phenomenal special event, we have you covered. When you party with Complete Weddings + Events, it's completely about you!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

They're going to buy what you're selling

Wed, 19 Jan 2022 00:00:00 -0500

Many companies have cut back on the number of products and services. Menus have gotten more limited. Supply-chain issues have reduced inventories. Can you cut back on the products and services you sell, and still profit more. Your customers seek you out for the results you provide, not the specific products and services.

Listen to this new 8-minute episode and find out how you may be able to profit more, with offering fewer products and services.

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The importance of following up

Wed, 12 Jan 2022 00:00:00 -0500

We all know that we should follow up on leads and after meetings, but it often doesn’t get the priority that it deserves. I know how busy you can be and for some of you following up just doesn’t make it up your priority list. For others, it’s one and done – get a lead, reply and that’s it if you don’t hear back.

If you want to profit more without more marketing and advertising, listen to this new 8-minute episode for some perspective on following up.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Keith Walters - Scaling from 1 venue to 40

Mon, 10 Jan 2022 00:00:00 -0500

I love interviewing smart, nice people about how they’ve scaled their businesses up. In this episode, Keith Walters shares how Walters Wedding Estates went from 1 venue to over 40 and growing. Listen and gain some insight that can help you decide how to right-size your business.

Walters Hospitality owns and operates a spectrum of specialties including Wedding and Event Venues, Lodging, and Restaurants. Their portfolio contains some of the most distinctive event sites in the markets they serve.

Welcoming over 6,000 lodging guests annually and facilitating more than 3,000 weddings per year, Walters Hospitality aims to expand in both its Lodging and Venue Divisions, with creativity and results. Walters desires to create places that people go to and not through by focusing on targeting Lodging and Venues focused on experiences and unique destinations.

Contact Walters Wedding Estates

info@waltersweddingestates.com

www.waltersweddingestates.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You can't learn if you don't show up!

Wed, 05 Jan 2022 00:00:00 -0500

Have you attended any conferences or networking events this year? Which ones are on your must-attend list for next year? I hope you have many because the value is both monetary and intangible.

Listen to this short, new 7-minute episode and hear why you want to block off time for learning.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What are you thankful for this year?

Wed, 29 Dec 2021 00:00:00 -0500

It’s an understatement to say that we’ve have a crazy couple of years. So, what are you thankful for as this year comes to a close. I have lots to be thankful for and I’m sure, if you take a step back, you do as well.

Listen to this short, new 6-minute episode and I’ll share some things we can all be thankful for.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Therese Cole-Hubbs – The Niche: Electric Karma – South Asian Weddings

Mon, 27 Dec 2021 00:00:00 -0500

Sometimes you meet someone with a unique niche and wonder “How did you end up in that business?” When I first met Therese, she was dressed in a beautiful sari, a garment traditionally worn by women from South Asia. What struck me is that Therese is not from India or Pakistan, she’s Polish, and she’s been the go-to wedding planner for South Asian weddings for over 25 years.

Want to hear how that happened and how you can learn to find your niche? Listen to this new episode

About Therese Cole-Hubbs

As the President and Creative Director of Houston-based Electric Karma International, Therese Cole-Hubbs is considered one of the nation’s leading event planning and coordinating experts for multi-cultural weddings.

A 30-year plus veteran of the events industry Ms. Cole-Hubbs formed Electric Karma, in 2010 in response to the demand for wedding planners who could merge cultural traditions with contemporary wedding elements.

Instagram: @electrickarma

Facebook: Electric Karma International

www.Electric-Karma.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you ready for engagement season?

Wed, 22 Dec 2021 00:00:00 -0500

Every year I ask this question to my clients and audiences: “Are you ready for engagement season?” There are so many things that you can do… so are you doing them? From reevaluating your pricing to updating your website and advertising, what should you do? The short answer is to do something. If you don’t do anything, then you’ll see no benefits.

Listen to this new 10-minute episode and get some inspiration.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How much would you pay to make it go away?

Wed, 15 Dec 2021 00:00:00 -0500

Here’s another listener suggestion. Michelle McFarland and I were at a conference recently and she reminded me of a story I had told at another event that totally changed the way she handled negative situations with customers. Once the damage is done it’s often hard, or impossible to undo. If you are proactive, it might cost you less than what it would cost to try to undo the damage from negative reviews and bad press.

Listen to this new 7-minute episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Matt Campbell - The Niche: MyWeddingSongs.com

Mon, 13 Dec 2021 00:00:00 -0500

In my series on The Niche I come across so many interesting people with even more interesting niches. I’ve known Matt Campbell for a few years but I never really understood what he did, or what his business model was. In this episode you’ll hear how Matt combined a knowledge of SEO (Search Engine Optimization) to create a business that brings him income without having to deal directly with his customers… and it’s working while he sleeps.

www.MyWeddingSongs.com

Books Matt Mentioned on the podcast:

Play Bigger - https://amzn.to/3lui0DZ
Blue Ocean Strategy - https://amzn.to/3in3CeJ

SEO Tools Matt mentioned on the podcast

Ubersuggest - https://neilpatel.com/ubersuggest/
Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/
MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
Google Analytics - https://analytics.google.com
Bonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Use your voice, it's your only monopoly

Wed, 08 Dec 2021 00:00:00 -0500

Wouldn’t it be nice to have something that no one else has… your own monopoly? Well, you actually do, it’s your voice. The key is to learn how to use it to show people that you’re actually different, before they get to hear your spoken voice. Want to hear how?

Listen to this new 9-minute episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you announce that you're raising your prices?

Wed, 01 Dec 2021 00:00:00 -0500

I love getting listener suggestions and this one came from Chuck Johnson. He’s raising his prices (yeah) and wanted to know if he should put the new prices on his website with a disclaimer that they’re going up on a certain date. Want to hear the answer and how you might approach this when you raise your prices (something I addressed on another podcast episode)?

Listen to this new 7-minute episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Tina Dannel – Pivoting with The Metro

Mon, 29 Nov 2021 00:00:00 -0500

Like many wedding planners, the pandemic threw a wrench into Tina Dannel’s business model. Then along came a 1958 Milk Truck that changed things, for the better. Listen to this episode and hear how The Metro has been a positive pivot for Tina’s wedding business, and how it’s added new opportunities beyond its original intention – a mobile wedding chapel.

About Tina and The Metro

Tina Dannel is the owner and Lead Wedding Planner with Serendipity Events by Tina, a full-service Wedding Planning company located in Dallas, Texas, and Orlando, Florida. Visit her website at https://www.serendipityeventsbytina.com/

Or check them out on social media:

https://www.instagram.com/serendipity_events_by_tina

https://www.facebook.com/SerendipityEventsByTina/

In this episode you will hear about Tina’s pivot, where she created The Metro DFW. The Metro DFW is a 1958 International Harvester Metro step van converted into my business on wheels. It's Dallas's only DRIVE-THRU wedding! They also offer Wedding Delivery, where they come to your house to officiate a wedding.

With everything opening up now and people getting back to big events, they are now renting The Metro to use it as a bar truck, photo backdrop, coffee bar (they partner with Hot Shots Coffee https://www.hotshotscatering.com/ ), DJ booth, or whatever you can imagine!

To find out more, check out https://www.drivethruweddingdallas.com/ or take a look at their social pages at https://www.instagram.com/TheMetroDFW/ or https://www.facebook.com/TheMetroDFW

Feel free to contact Tina for more information at Tina.Dannel@SerendipityEventsByTina.com

Serendipity Events by Tina is https://www.serendipityeventsbytina.com/

The Metro DFW is https://www.drivethruweddingdallas.com/

Insta: https://www.instagram.com/serendipity_events_by_tina/

https://www.instagram.com/TheMetroDFW/

Facebook: https://www.facebook.com/SerendipityEventsByTina/

https://www.facebook.com/TheMetroDFW

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Try it because it's difficult

Wed, 24 Nov 2021 00:00:00 -0500

Are there some things you’re not trying because you think they’re hard? Is it the fear of failure that holds you back, or something else. I think that the harder it is, the more rewarding it is when you succeed. So, what have you already done that you originally thought was hard? What’s on your to-do list that’s just not getting to-done?

Listen to this new 9-minute episode and find out how you can get past the “hard” and on to the “done”!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

If you're not paying for the product, you are the product

Wed, 17 Nov 2021 00:00:00 -0500

I was talking to a speaker friend about all of the free services that exist today, from social channels (Facebook, Instagram, Pinterest, LinkedIn, etc.) to business services like Canva, Animoto, Dropbox, Zoom and more. It’s very tempting to try and use those free services, after all, that’s why they offer a free version. But that can’t be the business model, there has to be a profit model for those services and sites as well. While I might try a new service with a free-trial, I try not to stick with the free versions. There are more features with the paid versions and since I want people paying me for my products and services, it’s only fair that I should pay for the value I get from them. That said, there are times when the free version is enough and lots and lots of people use them. So, that makes you wonder how these companies benefit. Some get enough people that upgrade and pay, and some may not. But, as Tristan Harris (a former Google Design Ethicist) said: “If you're not paying for the product, you are the product”

Listen to this new 7-minute episode and hear what that quote actually means and it might just change your perspective on what’s really “free”.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Glenn Roush - Scaling a luxury business

Mon, 15 Nov 2021 00:00:00 -0500

When people think of scaling a wedding or event business, high volume and lower prices often comes to mind. Glenn Roush has scaled his entertainment company, LeForce Event Group, with higher prices, higher quality and targeting luxury weddings and events in and around Dallas, TX. Our conversation ranges from how he got started, with just him as a DJ, to scaling up to over 30 DJs and keeping both the quality and prices up at a high level.

Listen to this new episode and get some ideas on how you can scale your wedding/event business, without sacrificing quality or profits.

About Glenn Roush

Glenn Roush is the founder of LeForce Event Group, a production and entertainment company located in Dallas, Texas. Glenn has had a passion for entertaining almost his entire career. He started entertaining crowds as a high school mascot - that passion went on to college at Baylor University, where he earned a double major in Business and Religion, and then on to the professional level with the Minnesota Timberwolves. He has a knack for crunching numbers, even worked in the accounting world for a hot minute, this love for numbers and passion for entertaining created wonderful alchemy for an entertainment business. Glenn loves to share his knowledge of scaling and finding the right fit for sustainable growth. Glenn's passions include wake surfing, traveling with his family, playing video games with his 2 sons, and educating people on the perils of gingerness.

Contact:

IG: @glennroush

Website: www.LeForceDFW.com

Email: glenn@LeForceDFW.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Buy It, Rent It, Learn It or Hire for It

Wed, 10 Nov 2021 00:00:00 -0500

Like many of my topics, this came from a conversation I was having with one of my clients, a wedding/event pro, about how he should go about doing Facebook advertising. One option was to hire someone, but the price tag was scaring him. Another was to take courses and learn to do it himself. Yet another was to look for every free or cheap way to figure it out. In this episode I’ll take you through the thought process that I shared with him, so you too can see that it’s not just the cost that matters, it’s also the time it will take you to get the results you want. Just looking at the price can cloud your decision and delay you reaching the ROI you desire.

Listen to this new 9-minute episode and hear how you can make better decisions that lead to clearer decisions and more profits.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How to get the most out of wedding shows

Wed, 03 Nov 2021 00:00:00 -0400

Like many of my topics, this came from a conversation I was having with one of my clients, a wedding/event pro, about what he should do for an upcoming Wedding Expo. He wanted to stand out, in a good way, and get the most ROI from the show. So, on this new episode, I’ll share with you some of the things I told him, on how you can stand out, catch the attention of an audience that’s literally moving as they are near you, and how you can profit more from Wedding Shows. Whether you’ve done Wedding Expos (formerly called Bridal Shows) before, or not, and whether you’ve gotten a good ROI or not, this episode will give you some food for thought!

Listen to this new 16-minute episode and hear ways you can get the most out of wedding and other tradeshows.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Kathryn Hamm - So Many Pivots

Mon, 01 Nov 2021 00:00:00 -0400

When I first thought about bringing my friend Kathryn Hamm onto the podcast, it was because of her pivot from LGBTQ issues to DEI – Diversity, Equality and Inclusion topics. Well, before we could get to that, she pivoted again! Listen to this episode and hear how she pivoted into the wedding industry from education, to pivoting to DEI and now to being Co-owner of The Cook Political Report with Amy Walter (Kathryn’s wife). Is your head spinning from the pivots yet? Kathryn is always a pleasure to talk with, and you’re going to pick up some ideas for your business on this episode.

About Kathryn Hamm

Kathryn Hamm is the Chief Operating Officer for The Cook Political Report with Amy Walter, overseeing business operations, strategic partnerships, and sales development. She is the former Publisher of GayWeddings, and Diversity & Inclusion Specialist and Wedding Pro for WeddingWire and The Knot Worldwide. Her early professional experience includes nine years as a school counselor, coach and administrator; time as an account executive, specializing in corporate ticket sales for the WUSA’s Washington Freedom; and as a member of the ad sales and marketing team at Discovery Communications, Inc. She is the co-author of The New Art of Capturing Love (Amphoto Books, 2014).

Hailing from the Lone Star State, Kathryn has an M.S.W. from the Catholic University of America, and an A.B. in Psychology, with a certificate degree in Women’s Studies from Princeton University.

Their website is www.cookpolitical.com

You can see Kathryn's wife Amy in action, just go to the PBS NewsHour, where you can watch her every Monday on Politics Monday.

https://www.pbs.org/newshour/tag/politics-monday

Kathryn is also an educator for Wedding Pro:

https://www.weddingpro.com/blog/meet-the-2021-weddingpro-educators/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Say Goodbye to your weakest link

Wed, 27 Oct 2021 00:00:00 -0400

There was a TV show in the 2000’s called “The Weakest Link” where contestants tried to not get tossed off by the stern British host. When she told a contestant that they had to go, she said “You are the weakest link… Goodbye!” I was thinking about this the other day and how each of our businesses, or personal endeavors, is only as successful as the weakest link. What are the weak links that are preventing you from achieving more? To which ones should you be saying “Goodbye!”?

Listen to this new 12-minute episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you investing in your business, or day-trading?

Wed, 20 Oct 2021 00:00:00 -0400

Watching the ups and downs of the stock market can give you thrills or heartburn, depending upon whether you invest for short-term gains or long-term goals. Day-traders are people who get in and out of the market quickly, capitalizing on the ups and downs, but they don’t care about the fundamentals of the business. Investors want to know more about the companies they invest in. Warren Buffett, one of the world’s wealthiest people, is famous not only for his wealth, but the way he picks the companies he invests in. He’s not looking for short-term profits. He wants long-term growth and income. How do you approach your business?

Listen to this new 8-minute episode and find out.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Brandee Gaar - the rise and fall of Clubhouse

Mon, 18 Oct 2021 00:00:00 -0400

Have you tuned into or participated in any Clubhouse room? Do you even know what Clubhouse is? (hint: it’s another social platform). I had been invited to be on Clubhouse as a presenter, including by Brandee Gaar, who also has a popular podcast: “She Who Dares”. Clubhouse seemed to come out of nowhere and take off last year in the wedding industry. So, when Brandee asked me to host a bi-weekly room on her Morning Show for Wedding Shows I said Yes. But then I wondered what would happen when weddings started up again, and wedding pros got busy. Join Brandee and I as we discuss the future of Clubhouse for wedding pros.

Brandee Gaar is a luxury Event Planner, Thought Leader, Educational Speaker and Host of the "She Who Dares" Podcast. As a lifelong lover of all things events, Brandee spent 7 years as a corporate event planner with the prestigious Gaylord Hotels brand before opening her own event consulting firm. Blush by Brandee Gaar and Eleven Events by Blush have quickly become known for their over-the-top events and high touch standard of customer service.

Brandee is passionate about teaching new and aspiring entrepreneurs her exact strategies in growing two 6-figure businesses. She provides expert tools for those who are ready to make their side hustle into a full time passion. Her goal is to help new businesses beat the statistics by starting with a success-minded focus!

Social Handles & Links:

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

You Get What You Measure!

Wed, 13 Oct 2021 00:00:00 -0400

A client called one day and asked me how many calls I used to require my sales reps to make, when I was VP of Sales at The Knot. I told him that I didn’t give them a target of phone calls to make, because I didn’t want phone calls, I wanted sales. I told him that you get what you measure. What are you measuring? Are you paying attention to the right metrics, or getting distracted by things that don’t align with what you’re trying to achieve?

Listen to this new 11-minute episode and get a clearer picture of things you might want to be paying attention to.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you doing transactions or building a business?

Wed, 06 Oct 2021 00:00:00 -0400

Every wedding or event sale involves a transaction, but doing transactions is not the same as building a business. What’s the difference? A lot depends upon whether you’re just focusing on today, or if you also have your eye on the future, and what you want that future to look like.

Listen to this new 9-minute episode and get a clearer view of your business’ future.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Bill Zaruka - Scaling Wedgewood Weddings from 1 venue to over 40 venues

Mon, 04 Oct 2021 00:00:00 -0400

When I first met and started consulting and doing training for Wedgewood Weddings in 2012, they had about a dozen venues in Northern and Southern California. Nine years later they have over 40 venues in 6 states, and counting (I just saw a notification that they’ve picked up two more after our recording). They’ve carved out a great niche with their all-inclusive model for their venues. When they open or acquire new venues, they use the same, proven packages. Some businesses have different models in different areas. Bill Zaruka and his team have proven that their strategy works all over the country. Yes, each venue is unique, but that doesn’t mean you can’t use the same package strategy.

Listen to this new episode and learn some ways you can scale your business.

About Wedgewood Weddings

Wedgewood Weddings manages an All-Inclusive Wedding Venue Experience at 45 locations across the U.S. For 35 years Wedgewood has grown by focusing on a stress free and fun customer experience. For more information about Wedgewood Weddings you may visit our website at wedgewoodweddings.com. For information about selling your business to Wedgewood you may contact Kevin Lyons at kevinl@wedgewoodweddings.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How Do You Reply to Negative Reviews?

Wed, 29 Sep 2021 00:00:00 -0400

If there’s one thing that gets wedding and event pros riled up it’s getting a less-than-positive review, especially your first one. I get frantic phone calls, emails and messages looking for help and guidance when that happens. Besides slowing down and taking a deep breath, there really is a better way to handle these situations.

Take a deep breath and listen to this new episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What is luck?

Wed, 22 Sep 2021 00:00:00 -0400

Are some people really luckier than others, or is there something you can do to improve your luck? Much of what you see that looks like luck from afar really isn’t. As the Roman philosopher Seneca said: “Luck is what happens when preparation meets opportunity.”

So, what can you do to be luckier? Listen to this new 8-minute episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Ron Ruth - Customer Service or Customer Experience? Part II – New Bonus Dialogue Episode

Mon, 20 Sep 2021 00:00:00 -0400

We had such a spirited discussion that I invited my good friend Ron Ruth to join me again, to continue our talk about the customer experience. Through Ron’s speaking and training, and his lifelong addiction to all things Disney, Ron has some great perspective on how you can create a better experience for your couples and customers, right from the start. If you didn’t hear Part I, you can find it here. Enjoy!

About Ron:

With over 15 years experience in corporate management and 30 years as a small business owner in the wedding industry, Ron Ruth is celebrated as a fun and inventive Customer Experience Design speaker and business coach. Ron teaches entrepreneurs How to Speak Fluent “WOW!,” the language of the high-spending, loyal, raving customers they want most…a language that translates into never competing on price, again.

Ron Ruth, Keynote Speaker | Customer Experience Design
Workshop & Brainstorming Facilitator
RonRuth.com

Join Ron On These Social Channels:

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Google analytics - there's only 3 things I watch

Wed, 15 Sep 2021 00:00:00 -0400

Every time I open Google Analytics, whether to see the reports on my website, or on one of yours, I see so many points of data that neither you nor I will ever need. It’s not that the data isn’t interesting, it’s that you can’t do anything with the information.

Want to find out the only 3 points of data that I really pay attention to, and why you should too? Listen to this new 14-minute episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What do couples really think of the way you discuss or display pricing?

Wed, 08 Sep 2021 00:00:00 -0400

I got a Facebook message from a wedding band owner, John LaPalomento, with a link to a Reddit post of someone complaining about how hard it is to get pricing for their wedding. The post, with over 270 comments, gives some very good insight into what couples think about how wedding and event pros talk about and display pricing on your websites. Listen to this 11-minute episode and hear some of the highlights, so you can tweak what you do.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Reducing the Friction – Shep Hyken on Customer Service

Mon, 06 Sep 2021 00:00:00 -0400

Too often we put obstacles in our customers’ way and add friction to the sales process. Join me for a great discussion with my good friend, and fellow member of the National Speakers Association, Shep Hyken. Shep is one of the leading customer service experts in the world, and a down to earth, nice guy. Through his many books and trainings, Shep helps companies, big and small, create a better customer experience. Listen to this new, bonus dialogue episode, for ideas on how you can reduce the friction to create a better customer experience for your couples and customers.

About Shep:

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of 7 books and his newest book I’ll Be Back: How to Get Customers to Come Back Again and Again will be released September 21, 2021. He is also the creator of The Customer Focus™, a customer service training program that helps clients develop a customer service culture and loyalty mindset. (Now available as an online/web-based training program!)

www.Hyken.com

Social Handles:

Twitter: @Hyken

LinkedIn: Shep Hyken

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Sell the Outcome to get the Income

Wed, 01 Sep 2021 00:00:00 -0400

I got an email that had the words ‘income’ and ‘outcome’ in the subject line and that was the spark for this episode. In my sales training and speaking I always say that you should be selling the results of hiring you, not your list of services.

Listen to this new 9-minute episode and see how changing what you talk to your couples and customers about can lead to more bottom line profits for you!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The many sides of the word "Why"

Wed, 25 Aug 2021 00:00:00 -0400

Asking “why” is a great way to learn more, except of course if it’s your 4-year old asking “why” repeatedly! But there are many ways to interpret “why”, including “why not?” or “why should I?” In this 7-minute episode I’m going to help you see the many ways to look at the word “why” and show you which versions can help you and your customers the most.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Rob Ferre – His Pivot Within The Events Industry

Mon, 23 Aug 2021 00:00:00 -0400

For my Series: ”The Pivot” I’m inviting wedding and event pros to come and talk about how and why they made their pivots, into the industry, out of the industry and within the industry. For this episode, I invited my good friend, and fellow speaker, Rob Ferre, to talk about his pivot from being a wedding and event DJ, to MC, game show host and more. Rob is still doing weddings and events, but he’s also finding a new niche to supplement his event work. Listen to this new bonus dialogue episode for ideas on how you can find your pivot.

About Rob:

Links: RobFerre.com

IG: @RobFerre

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The answer is Yes. Now, what was the question?

Wed, 18 Aug 2021 00:00:00 -0400

This is a quote I read on the Forbes.com website by Micah Solomon – “The answer is Yes. Now, what was the question?” It’s such a powerful way to approach the customer experience. However, too often people’s first reaction is to say “no”, or to resist anything that’s outside your normal procedures. “No” can be a powerful word in sales, but in the customer experience you want to default to “yes” whenever possible, and even sometimes when the ‘yes’ the customer wants isn’t possible.

Listen to this new 12-minute episode and find out how to have less confrontation and happier customers.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

What's your elevator pitch?

Wed, 11 Aug 2021 00:00:00 -0400

I was consulting with a client and his sales team the other day and I asked them to tell me, in 7 seconds or less, what it is that they do. After stumbling over their words they realized that they couldn’t do it. It’s called an ‘elevator-pitch’ because the theory is that you have to be able to explain to someone what you do, while in an elevator, before they get to their floor. Many people think that their elevator-pitch can be 30 seconds. That’s way, way too long. Listen to this 9-minute episode and find out how to craft your elevator pitch so you’ll be ready, whether at a wedding show or on line at the grocery store when someone asks “What do you do?”

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The Niche Series – Nil Saltuk on her unique niche, Weather or Not Accessories

Mon, 09 Aug 2021 00:00:00 -0400

Nil Saltuk has created a unique niche within the wedding and event world, providing products for inclement weather. In this new episode for my series “The Niche”, Nil and I discuss how she created her niche, or rather how it came to her. All of us are presented with opportunities, not all of us have the vision to see them, or the will to capitalize on them. Listen to this new episode and hear how you can capitalize on the opportunities that come your way, so you can carve out your own niche!

About Weather or Not

Weather or Not is a perfect example of a niche business. Focusing only on personal accessories to keep events protected from Mother Nature, Weather or Not is very focused on their mission: help people celebrate comfortably and safely by providing resourceful solutions delivered with integrity.

President & Owner, Nilufer (“Nil”) Saltuk, was inspired by the custom of hospitality from her Turkish roots. As a former wedding planner, she designed events where the weather could really ruin her plans. Thus, she was inspired to start the same trend here in the United States.

Weather or Not has you covered - in sun, rain, cold - whether you need to protect your guests during their experience or help them just get from point A to point B.

Contact & Links to find out more about Nil and Weather or Not

Website: weatherornotaccessories.com
Facebook: https://www.facebook.com/WeatherOrNotAccessories
Pinterest: https://www.pinterest.com/wonaccessories/
Instagram: https://www.instagram.com/weatherornotaccessories/
Email: info@weatherornotaccessories.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

It's not the "new normal", it's the "next normal"

Wed, 04 Aug 2021 00:00:00 -0400

In my over 25 years in and around the wedding and event industry I’ve seen a lot of ups and downs. We’ve survived economic downturns, the 9/11 tragedy, the housing crash and now the pandemic. Some of you have been around for all of these, and some of you got in later. Every time there’s a downturn there’s talk about the “new normal.” The thing is that it’s not just a new normal it’s the next normal. Listen to this 11-minute episode and see what I mean and how you can use this to gain a new perspective.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you selling the "what" or the "why"?

Wed, 28 Jul 2021 00:00:00 -0400

One question I get asked over and over in my consulting and sales training is how to stand out and show how you’re different than your competitors. However, when I dig into how you’re presenting yourselves, I see a lot of the same things. You’re selling ‘what’ you do and not ‘why’ they should hire you. Very often I can take someone’s web page or marketing piece, remove that company’s name and replace it with a competitor’s, and that competitor can fulfill everything written. So, want to know how to sell your ‘why’? Listen to this 10-minute episode and find out.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Ron Ruth - Customer Service or Customer Experience? – Bonus Dialogue Episode

Mon, 26 Jul 2021 00:00:00 -0400

For this bonus episode I invited my good friend Ron Ruth to join me to talk about the customer experience. Through Ron’s speaking and training, and his lifelong addiction to all things Disney, Ron has some great perspective on how you can create a better experience for your couples and customers, right from the start. Join us for this discussion that was so compelling, there’s going to be a part II later!

Ron Ruth, Keynote Speaker | Customer Experience Design
Workshop & Brainstorming Facilitator
RonRuth.com

Join Ron On These Social Channels:

https://www.facebook.com/ronruthkc/

https://www.linkedin.com/in/ronruth/

https://twitter.com/ronruthkc

https://www.instagram.com/ronruthkc/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

"It's my fault!", whew, that feels good

Wed, 21 Jul 2021 00:00:00 -0400

Many wedding and event pros think that taking responsibility for mistakes, especially those out of their control, makes them seem weak. That couldn’t be further from the truth. Accepting responsibility is actually a sign of strength. After all, when you’re the customer, do you like businesses to pass the buck or try to lay blame on you when things go wrong? I’ll bet you don’t. Listen to this 9-minute episode and hear how you can show your strength when something goes wrong, and still make the customer happy!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you go with your gut, or are you driven by data?

Wed, 14 Jul 2021 00:00:00 -0400

How do you make your business decisions? Do you gather and analyze carefully curated data? Or do you go by what “feels” right – going with your gut? The truth is that even data-driven analysts have that inner voice that helps them decide the right way forward. In this 11-minute episode I’ll help you understand that pros and cons of just going with your gut when making important business decisions.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Bill Hermann - Investing in Yourself – Bonus Dialogue Episode

Mon, 12 Jul 2021 00:00:00 -0400

Inspiration for my episodes comes from all around. I caught a video of my good friend Bill Hermann talking about investing in yourself and I just had to have him on the Wedding Business Solutions podcast. We talked about the ways you can invest in yourself, personally and professionally. We’re not just talking about monetary investments. There are many ways you can invest in yourself and your future. Listen to this episode and hear some spirited conversation and ways you can move yourself forward.

Bill Hermann is a nationally touring and highly sought-after Wedding Entertainer and Master of Ceremonies. Bill is the owner and sole performer at Bill Hermann Entertainment. www.billhermann.com and creator and founder of The Entertainment Experience, an international performance training company that trains and coaches performers and event producers in the art and skill of “Experience Design” and delivering an authentic performance. Experience Design is executing what happens at an event that breaks predictability, generates anticipation, creates enthusiasm and participation in a narrative while surprising and delighting guests and clients alike. www.billcreates.com

Bill is a veteran of the entertainment industry who continues to train as a stage, film, commercial and a voice over actor. Bill has also had the good fortune to work on his craft as an improvisational comic, a singer, a character print model, a radio personality, a professional speaker a mobile DJ and now a teacher, coach and trainer.

Bill was the founding president of The Midwest Association of Professional Disc Jockeys and a over his many years as an industry leader he has been published in many industry publications and served on several leading industry association advisory boards. Bill has also been featured over the years on KARE 11 TV, KSTP TV, WCCO TV, WCCO Radio, KSTP Radio, KTMY - MY Talk 107.1, KOOL 108, KDWB, St. Paul Pioneer Press, Minneapolis Star Tribune, Women Inc. Magazine, DJ Times, Mobile Beat Magazine, Inc. Magazine, ABC & CBS Network

Bill comes from a family of 6 and grew up in a small town in Michigan. He now is proud to live his life on a lake in the southern suburbs of the Twin Cities with his wonderful wife Maureen, his beautiful daughters Ella and Lettie and 2 cats.

The next workshop opportunities are in November 2021 the 15th and 16th and the 17th. Reach out to Bill personally at 612.327.5919 on Facebook @billhermann or email:

bill@billhermann.com

Bill Hermann Entertainment

billhermann.com

entertainment-experience.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

One easy change that can make a big difference in your website conversion

Wed, 07 Jul 2021 00:00:00 -0400

By the time someone gets to your website, it’s likely that they know a little something about you. Maybe they’ve seen an ad, watched a video, saw your social media page or have your business card. Getting them to your website isn’t the end. You need them to take action, likely contacting you, so you get a chance to close the sale. Most websites that I see in my website reviews and consulting are lacking in some key elements. In this 10-minute episode I’ll share one easy change that you can make, probably right after listening, that can make a big difference in your website conversion.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Are you following up enough times?

Wed, 30 Jun 2021 00:00:00 -0400

In my consulting and sales training, we do a lot of secret-shopping of wedding and event pros, just like you, big businesses and small. And what we find is that most of you don’t follow up nearly enough times to maximize your sales and profits. I spoke about this in my presentation and my most popular book “Shut Up and Sell More Weddings & Events”. By the time someone has reached out to you they’ve made a short list of their preferred choices… and you’re on it! Why give up sooner than you have to when those extra attempts can mean real profits for you. It’s so much easier to convert a lead you’ve already gotten than to find a new one! Listen to this 13-minute episode and find out how many times you should be following up, and when!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The 4 Things that Matter Most for Reviews

Wed, 23 Jun 2021 00:00:00 -0400

Nearly all couples will read some reviews before deciding to contact their wedding pros. That should be no surprise, since these days we can find reviews for almost anything we are looking to buy. Just getting reviews isn’t enough. There’s an art to maximizing your return on those amazing things your customers are posting about you. Listen to this 12 minute episode and learn the 4 things that matter most when it comes to reviews.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Kaleigh Wiese - Branding for Wedding Pros – Bonus Dialogue Episode

Mon, 21 Jun 2021 00:00:00 -0400

One of the most popular episodes of The Wedding Business Solutions Podcast is “The Difference Between Branding and Your Brand.” In that episode I talked about how your brand is what people say about you after they’ve experienced what you do. That doesn’t mean that branding isn’t important, it’s just different than your brand. So, to complete the topic I invited my friend, and fellow WeddingPro Educator, Kaleigh Wiese to come on and discuss branding, which is her expertise.

Kaleigh Wiese is an endless creator, visual branding educator, entrepreneur, and public speaker. She has worked her entire career helping creatives find their visual voice. Her focus remains on branding and providing resources + services to help small businesses share their companies uniqueness visually. She also is a longtime event business owner, founding Méldeen in 2008, a luxury event branding and paper goods company focused on designing unique touch-points throughout event experiences.

Through her work, she has been featured in The Huffington Post, The New York Times, Enterpreneur, Fortune, Martha Stewart Weddings, Grace Ormonde and has shared trends at Wedding Pro Workshops (The Knot & Wedding Wire), Wedding MBA, WIPA, ILEA and other niche creative workshops across the country offering tips for growing your business through visual marketing. In 2021, she continues her primary focus of sharing her message of strategic brand techniques across the country through one-on-one brand audits, online courses, free webinars and her membership community Brand Magic Society.

When she’s not on the go, you can find her at home in Austin, Texas experimenting in the kitchen, with a book in hand or boating with her husband, Michael, and their two rescue pups, Charlie and Jack.

For her free color theory guide, other design-focused resources and upcoming dates you can visit www.KaleighWiese.com

Social Handle: @gokaleigh: www.instagram.com/gokaleigh

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Why is attaching your brochure to an inquiry reply a bad idea?

Wed, 16 Jun 2021 00:00:00 -0400

You get a new inquiry. You want to reply quickly and get them some information. So, you copy/paste your carefully written reply, attach your brochure or price sheet and click SEND. What’s wrong with this picture? Well, honestly, there’s a lot wrong with that picture, especially the attachment part. When I wrote “Why Don’t They Call Me? 8 tips for converting wedding and event inquiries into sales”, I talked about how I wanted to ‘break’ your attachment buttons and why holding off on attaching is a better idea. Listen to this 10 minute episode and hear a different perspective on the attachment and how it can help you convert more leads by not attaching anything, at least not yet!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Is it time to fire your website?

Wed, 09 Jun 2021 00:00:00 -0400

We all know that our websites are an important part of our marketing and branding. They’re waiting, 24/7/365 for someone to come from somewhere, and that’s when your website’s job begins. If you sell on your site (e-commerce) then your site’s job is to get people to put things in the cart and check out. If you don’t sell online, then your site has one job – get you the inquiry. If you’re getting the right people to your site (the job of your marketing and advertising) and those people aren’t contacting you, it’s time to either retrain or fire your website, because it may be costing you more in lost business than a new site will cost. I wrote “If Your Website Was An Employee, Would You Fire It?” and this 11-minute episode will give you some insight into how you should address your site upgrade, or replacement.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Traci Brown - Body language in the age of Zoom – Bonus Dialogue Episode

Mon, 07 Jun 2021 00:00:00 -0400

I’ve often referred wedding and event pros, like you, to Traci Brown and her books/courses on body language and detecting lies. I got to wondering recently what reading body language is like in the age of Zoom meetings. Do the same rules apply as in-person? What signals are you sending with your body language on a Zoom sales meeting? Great questions, huh? So, I asked my friend, and National Speakers Association Member, Traci Brown to come on and discuss these questions and more. Listen to this 27-minute episode and find out.

Note from Alan: we record the video and audio, and in this episode Traci demonstrates some facial expressions, so if you’re listening on audio, you might want to go to YouTube and watch the video: www.WeddingBusinessSolutionsPodcast.tv

Traci Brown is one of the world's top body language experts. NBC, CBS and FOX have asked her to reveal secrets hidden in plain sight. Her tools have helped companies build the bottom line through increasing sales and reducing fraud loss.

To find out more about Traci, her books and courses, visit www.bodylanguagetrainer.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Don't Paint The House

Wed, 02 Jun 2021 00:00:00 -0400

I know, it’s a strange title for a podcast episode on a platform called Wedding Business Solutions. This is actually a true story that I first shared in a keynote presentation and my book “Your Attitude for Success”. This story shows how something as simple as my friend need to paint her house can teach you how to tackle your daunting business and personal projects. Listen to this 8-minute episode, hear the story, and start accomplishing more.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should you pay for advertising?

Wed, 26 May 2021 00:00:00 -0400

Some wedding and event pros look at advertising as a necessary evil. Others see it as an integral part of their marketing plan. While others either never pay for advertising and look for every free option out there. Which one sounds like you? I have a unique perspective on this as I’ve published wedding magazines, I was VP of Sales at The Knot and I’ve helped many thousands of wedding and event pros directly through consulting, sales training, webinars and more. Listen to this 12 minute episode and gain some new insight on how to approach any advertising opportunity.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

3 Common Sales Objections, and How to Handle Them

Wed, 19 May 2021 00:00:00 -0400

Three of the most common sales objections that wedding and event pros hear are: The price is too high; We got a lower price elsewhere – and - You're the first one we've seen. Do those sound familiar? Do you sometimes get stuck in how to best address those and still get the sale? In this 11 minute episode I’ll give you some ideas, and actual wording on how to handle these, so you can close more sales!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should You Be Using Facebook and Instagram ads for your business with Katelin Brogan – Special Dialogue Episode

Mon, 17 May 2021 00:00:00 -0400

I’ve sold wedding advertising, published two wedding magazines and I was VP of Sales at The Knot. Those are things I know a lot about. But when it comes to Facebook and Instagram ads, my knowledge isn’t that deep. So, when I need help, or one of my client’s needs help, I refer them to my expert, Katelin Brogan. I asked Katelin to join me for this episode to help you better understand how these ads work and so you can decide if they should be a part of your marketing mix. In this 19-minute episode we talk about how they work, budgets and more.

About Katelin Brogan

Katelin is a specialist in all things Facebook and Instagram for wedding professionals. She is here to help you attract your dream couples and book more weddings through education and done for you services. That way, you can grow your business, bring in more income, and create the life that you desire.

Contact Katelin

fasadvertising.com

katelin@fasadvertising.com

https://www.facebook.com/groups/bookweddingsnow/

https://www.instagram.com/thekatelinmarie/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Top-Down Selling is like Jenga

Wed, 12 May 2021 00:00:00 -0400

What can a game with wooden blocks teach us about how to sell more and profit more? It’s a great parallel, with each block representing a product or service you offer. I’ve used this analogy many times on webinars and in trainings and people, like you, always tell me that it makes Top-Down Selling much clearer. Listen to this 9-minute episode and find out how you can sell more via Jenga!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Perfect is the Enemy of Profit

Wed, 05 May 2021 00:00:00 -0400

I was doing a remote consulting session with a client and I said this phrase: “Perfect is the Enemy of Profit.” It was one of those serendipitous times where we say something we know, we just phrase it in a different way. In this case it was a client who was working on a new website and marketing materials and they were getting caught in the “it’s not ready yet” phase. I think most of us have been there at one time or another. The opposite of that is a sign in Facebook’s offices “Done is better than perfect”. Do you get stuck delaying new products, pricing, services, websites and/or marketing because it’s not quite ready yet – it’s not perfect? Listen to this 8-minute episode and find out how to get unstuck and reap the rewards of those new projects.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How Caterers & Venues Can Find Hidden Profits with Trip Wheeler – Bonus Dialogue Episode

Mon, 03 May 2021 00:00:00 -0400

When I’m consulting with venues and caterers, just like you, we’re usually talking about ways to improve their sales and profits. Whether it’s their pricing (packages vs a-la-carte), websites or having better tours, we can always find some improvements. What about the ‘hidden profits’? Those are when you can make more money without selling any more than you are now. Imagine if you could make 10% more profit without making even one more sale. Are you curious? If you’re doing catering for weddings and events, you’re sitting on hidden profits that are yours for the taking. For this episode I’ve invited my friend Trip Wheeler, from SB Value, to share these ideas from his years of helping caterers like you. Listen to this 16-minute episode and find out how.

About Trip Wheeler and SB Value

Bio: I worked in sports for 20 years helping F500 companies understand how to use sports to grow their sales. Some of my clients included VISA, Proctor and Gamble, Gillette, Miller, Coleman, Lowe's, AT&T. In 2008 I gathered 400 sporting facilities together to create leverage and buy better. That's where I found Premier. After that we just represent the GPO side of the business because it's such a good idea.

About SB Value: We have amassed 23,000 customers with a combined food spend of $7B. We use this leverage to negotiate better prices for our clients than any single client could get on their own. There is no cost to join. We get paid by the manufacturers for bringing them so much leverage. You buy what you want. Can get out at any time. You just spend less on your food which increases your profit with no effort.

Contact Trip Wheeler
E: trip@wegrowvalue.com
P: 704.904.9000
www.WeGrowValue.com - see how much your catering company can save

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

How should you answer the "How much do you charge?" email?

Wed, 28 Apr 2021 00:00:00 -0400

Why is “How much do you charge?” so often the first question that your couples ask? The short answer is that they don’t know what else to ask, because they don’t know how to shop for your product or service. They’ve never needed your products and services before, so they default to asking about price. You need to be prepared to answer this so that you can keep the conversation going, whether you want to give them price yet, or not. Listen to this new episode and hear four ways you can answer the “How much do you charge?” email (or text, or messaging). It’s only 14 minutes!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Will you be having Zoom appointments post-Covid?

Wed, 21 Apr 2021 00:00:00 -0400

One of the good things to come out of the last year is that many wedding and event pros have learned how to have meetings, and do sales, remotely. But what will you do when it’s safe to meet all of your customers in person again? Will you go back to all face to face meetings, or will you continue to do some, or all of your sales remotely. Listen to this short episode for some thoughts on what you can, and maybe should, be planning to do with your current and future customers. (only 7 minutes)

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Do you need an app for your business? - Dialogue Episode

Mon, 19 Apr 2021 00:00:00 -0400

Almost every day my inbox has someone offering to make an app for my business. I’m sure you can relate. So, I started thinking about my clients, wedding and event businesses, like you, and when you might decide that an app is the right way to go, and when a website will do. So I invited my favorite tech guys, people who’ve designed many apps for wedding and event venues, Abed Elsamna and Hassan Mahmoud, founders of VenueX, to join me for this special Bonus Episode of the Wedding Business Solutions Podcast. (only 18 minutes)

Here’s more info and the links I promised in the episode for you to connect with, and find out more about Abed, Hassan and VenueX:

The VenueX mobile and web app helps venues optimize venue - host collaboration and enhance the guest experience through a suite of custom branded tools - all from a single platform. In one platform, venues can manage events, track payments, work on floor plans, store documents, provide their clients with their own portal to finalize their event details and much more.

To learn more, please visit www.joinvenuex.com or sales@teamvenuex.com to schedule a demo.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Can you raise your prices now?

Wed, 14 Apr 2021 00:00:00 -0400

I’ve been asked this question for as long as I’ve been in the industry, which is over 25 years. It’s a great question, because every dollar you can raise your prices without giving the customers any more products or services, is additional profit. So, can you raise your prices now? I’m pretty sure you can. Listen to this episode and find out how much more profit can you make! (only 10 minutes).

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

The Difference between Branding and Your Brand

Wed, 07 Apr 2021 22:00:00 -0400

I’m sure you know that having a strong brand can help your business stand out. But there’s a difference between how you represent your brand – which is ‘branding’ – and how you express your actual brand. Listen to this new episode and find out how to show your real brand and what makes you unique. (only 11 minutes)

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Which is better- packages or a-la-carte pricing?

Wed, 31 Mar 2021 17:00:00 -0400

I've been asked this question so many times over the years, and it's such a relevant topic. While a-la-carte pricing appears to give your couples more information and choices, it actually makes it harder for them to make a decision. You want to avoid decision-paralysis and make it easier for them to buy from you. Listen to this episode and see some ways to make it easier to sell your products and services... and also make it easier for them to buy! A win-win.

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

4 Reasons Why You're Getting Ghosted on Inquiries

Wed, 31 Mar 2021 16:00:00 -0400

Getting ghosted is definitely one of the most requested topics these days. It's so frustrating to get an inquiry, reply quickly and then... nothing! Or, you reply and they get back to you and then... nothing. There are three possible outcomes to an inquiry: Yes, No or nothing (ghosting). And ghosting is worse than a No. At least with a No you have an answer. And some of you may have something else to offer (rehearsal dinner, overnight rooms, a photo booth, etc.). With ghosting you have a prospect who reached out to you, showing they were interested, and it still could be a Yes, but you don't know because you have not gotten an answer. Listen to this episode and see why you may be getting ghosted.

Here are the 4 reasons in this episode:

You're sending them too much information, so they think they don't need to reply (or worse, they're now shopping you against competitors without you having had a conversation with them)
You immediately asked for a call or meeting - I know that's what you want, but it's not yet what a lot of them want... yet.
You're creating dead-ends, so they don't think that they're supposed to be replying now.
You didn't ask them a question, or you buried it with too much other info

For details on each of these, listen to this episode!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Should You Put Pricing On Your Website?

Wed, 31 Mar 2021 14:00:00 -0400

When it comes to divisive topics, this one is right up there: Should You Put Pricing On Your Website? I chose this so you can hear more than one way to approach this for your business. When I’m doing consulting, sales training and website reviews, this is always one of the subjects we tackle. In this episode I'm giving you four different ways to address this, so you can choose which one, or ones, are right for your products, services and goals.

What you'll hear in this episode are 4 ways that you can address price on your site:

Put complete pricing
Don't put any pricing, but encourage the inquiry about price
Put a Starting Price - which you'll hear is my least favorite option
Put a Price Range - which is my most favorite option

Listen to this episode to hear the details on each of those options so you can decide which is right for you!

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

Welcome to the Wedding Business Solutions Podcast

Sun, 21 Mar 2021 21:00:00 -0400

If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora