Influencer Marketing in the Frame Wed, 04 Mar 2026 23:08:27 -0500 http://www.aimco.org.au en-au © 2026 AIMCO yes 057d0d11-1f96-51b4-bdb6-d437becaf50c AiMCO episodic false Buzzsprout (https://www.buzzsprout.com) influencer marketing, social media, best practice, aimco, AiMCO https://storage.buzzsprout.com/awqusgqdsn98pgrjwqybadp9835j?.jpg Influencer Marketing in the Frame http://www.aimco.org.au Meltwater Klear on how its innovation pinpoints the truly influential voices Meltwater Klear on how its innovation pinpoints the truly influential voices AiMCO Buzzsprout-9639964 Wed, 01 Dec 2021 10:00:00 +1100 1230 1 6 full false Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand  Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In this podcast she chats with Patrick Whitnall, AiMCO’s Deputy Chair, about the impact of COVID-19 on her brand and business, the learnings along the way, how she aims to always deliver the ‘cherry on top’, working with brands and the importance of ad disclosure. 

]]> Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand  Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In this podcast she chats with Patrick Whitnall, AiMCO’s Deputy Chair, about the impact of COVID-19 on her brand and business, the learnings along the way, how she aims to always deliver the ‘cherry on top’, working with brands and the importance of ad disclosure. 

]]> AiMCO Buzzsprout-9560775 Wed, 17 Nov 2021 09:00:00 +1100 692 1 5 full true L'Oréal Australia on being Global Champions for Best Practice L'Oréal Australia on being Global Champions for Best Practice In  this episode of AiMCO's In The Frame podcast, our host, Patrick Whitnall, AiMCO Deputy Chair chatted with the team from  L’Oréal ANZ,  Emma Williamson, Director of Customer Experience  and Jenna Adamson  who is Legal Counsel on why they are on board with AiMCO why influencers are integral to their marketing mix and where the industry is heading  in terms of transparency. 



]]> In  this episode of AiMCO's In The Frame podcast, our host, Patrick Whitnall, AiMCO Deputy Chair chatted with the team from  L’Oréal ANZ,  Emma Williamson, Director of Customer Experience  and Jenna Adamson  who is Legal Counsel on why they are on board with AiMCO why influencers are integral to their marketing mix and where the industry is heading  in terms of transparency. 



]]> AiMCO Buzzsprout-8891636 Tue, 20 Jul 2021 15:00:00 +1000 1031 full false Scott Guthrie the UK Influencer Marketing Guru Scott Guthrie the UK Influencer Marketing Guru In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory -  growth of the influencer marketing industry, social commerce and influencers as retailers and how the UK Government regulators are investigating and have started warning influencers on disclosing paid endorsements.

]]> In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory -  growth of the influencer marketing industry, social commerce and influencers as retailers and how the UK Government regulators are investigating and have started warning influencers on disclosing paid endorsements.

]]> Buzzsprout-8582977 Tue, 25 May 2021 14:00:00 +1000 1171 full false Dom Smales on Life after Gleam Futures Dom Smales on Life after Gleam Futures Patrick Whitnall, AiMCO Deputy Chair, chats with the UK based influencer marketing pioneer and talent manager Dominic Smales, Founder and former CEO of the global digital talent management firm Gleam Futures. Smales pioneered digital-first talent and was a key architect of the careers and brand development of several of YouTube‘s earliest stars. He tells us his thoughts on what’s next and how he’s launched a new venture, the Glo Project, supporting and developing subscription platform creators. 

]]> Patrick Whitnall, AiMCO Deputy Chair, chats with the UK based influencer marketing pioneer and talent manager Dominic Smales, Founder and former CEO of the global digital talent management firm Gleam Futures. Smales pioneered digital-first talent and was a key architect of the careers and brand development of several of YouTube‘s earliest stars. He tells us his thoughts on what’s next and how he’s launched a new venture, the Glo Project, supporting and developing subscription platform creators. 

]]> https://www.aimco.org.au/podcasts Patrick Whitnall chats with Dom Smales Buzzsprout-8235405 Tue, 30 Mar 2021 09:00:00 +1100 1039 1 2 full false Unravelling Digital Platforms Inquiry and Data Privacy Unravelling Digital Platforms Inquiry and Data Privacy There have been many benefits to society from the global online search behemoth Google and the Facebook social media platforms, but there's also dark side – everything from consumer data privacy issues, fake news and political interference, to advertising market dominance issues. 

The Australian Competition and Consumer Commission (ACCC) investigated these issues in the Digital Platforms Enquiry and have delivered a range of recommendations since 2019. The  far-reaching effects will impact publishing, marketing, the advertising industry as well as influencers and creators. In this podcast Stephen von Muenster, a lawyer who is a founding member of AiMCO specialising in media and marketing, helps unravel some of the details.  


]]> There have been many benefits to society from the global online search behemoth Google and the Facebook social media platforms, but there's also dark side – everything from consumer data privacy issues, fake news and political interference, to advertising market dominance issues. 

The Australian Competition and Consumer Commission (ACCC) investigated these issues in the Digital Platforms Enquiry and have delivered a range of recommendations since 2019. The  far-reaching effects will impact publishing, marketing, the advertising industry as well as influencers and creators. In this podcast Stephen von Muenster, a lawyer who is a founding member of AiMCO specialising in media and marketing, helps unravel some of the details.  


]]> AiMCO Buzzsprout-8162883 Thu, 18 Mar 2021 14:00:00 +1100 933 1 full false