If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. 

Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it.

In this candid, mindset-shifting episode:

• Why your packed calendar is actually a goldmine of content
• The simple 3-minute habit that rewires how you show up on camera
• How to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do list

We're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer.

💡 What You’ll Learn:

• The real reason you feel behind on marketing (it’s not time—it’s the model)
• The “mic drop moment” method to capture content while you work
• A mindset reset to make visibility feel natural, not performative
• How Zoom recordings can become your most abundant marketing assets

▶️ Want to go deeper on creating trust-building content?
Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making).

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.

What You’ll Learn:

• Why high-volume “traffic” campaigns kill trust (and how to fix it)
• The simple spectrum that shows whether your marketing is aligned with your offer
• The difference between quantity leads and quality relationships
• The one content asset that keeps working for you — even when you’re not
• How to close the “trust gap” so buyers come ready to say yes

Mic Drop Truth:

You don’t have a lead problem. You have a trust problem.

Listen next:

👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs
(But No One’s Making)

Resources:

Get my Free Trust Signals Checklist

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In this new episode I share: 

• The exact moment that flipped the switch for this client
• How short-form videos create connection before conversation
• Why trust is the real ROI of video for expert entrepreneurs

It’s a story about what happens when your videos start doing the heavy lifting when they make people feel like they already know you before you even meet.

You’ll see how trust-driven video marketing turns strangers into ready-to-buy clients by building familiarity and authority before the first sales call.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur.

If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about showing up differently.

Here’s what you’ll learn:

• Why I stopped inviting guests
• What took 200 episodes to figure out
• Naming the Monster
• The Real Promise
• Why Chat GPT became my best co-host
• What Changed, What Worked (And What Didn't)
• How AI can reveal the real you

💡 The takeaway? You don’t need to scale content. You need to scale trust.

🔔 If you’re ready to stop feeding the content machine and start building a visibility strategy that feels human, subscribe here:

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In a recent video, she shared her “secret weapon” for regaining focus: a practice she calls Stop, Drop, and Organize.

It’s not flashy. It’s not complicated. But it’s deeply human, and instantly relatable.

I'm breaking down what makes her message resonate so strongly… 

and how with just a little more packaging, it could go from helpful to unforgettable.

What you’ll learn in this episode:

• The #1 mistake even seasoned experts make on camera
• How to turn your lived experience into trust-building content
• A simple way to stand out without becoming a content performer

💡 Here’s the Mic Drop Truth: The world doesn’t need more content—it needs your voice front and center.

So, what do you think? Does Pamela’s video stand out… or will it blend in?

📩 Want me to review your video in a future episode? Send me a DM. 

🎁 Free resource: Trust Signal Framework

Pamela Slim's Episode 127. Lighting Your Beacon

Episode 202. The 5 Trust Building Videos Every Expert Needs

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

It stands out because of how it makes people feel.

And in this episode, I’m sharing a short, true story that proves it, plus a simple way you can create those unforgettable moments in your own business.

If you’ve been looking for a way to connect with your audience that actually builds trust (instead of just more content for the algorithm)… this one’s for you.

Because when your brand earns real trust, everything else gets easier.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Clarity Videos – “Here’s what we believe. Here’s how we help.”
• Proof Videos – “Here’s what working with us looks like.”
• Presence Videos – “Here’s who you’ll be talking to.”
• Transparency Videos – “Here’s what others won’t show you.”
• Relatability Videos – “Here’s who I really am.”

When you send the right trust signals, your next client already feels like they know you—before they ever book a call.

⏱ What You’ll Learn in This Episode:
0:00 – Why trust is the new currency in marketing
1:32 – The Video-First Trust Signal Framework
3:50 – Clarity Videos: Cut through the fog
6:35 – Proof Videos: Stories that convert
9:06 – Presence Videos: Meet them before they meet you
10:38 – Transparency Videos: The open kitchen of your brand
13:19 – Relatability Videos: Raw is rare (and rare builds trust)
15:46 – How to choose your first trust-building video

If you’re ready to stop chasing attention and start building trust, hit subscribe and grab the free framework to create your first trust-building video this week.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

👉 And it’s not ads. 

👉 It’s not shouting louder or going viral. 

It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field.

In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of marketing isn’t about louder content... it’s about radical transparency and human connection.

We dive into:
 ✅ Why 82% of all internet traffic being video is your wake-up call
 ✅ The single habit that separates the top 5% of businesses from the 95%
 ✅ How showing what others won’t (on video) gives you an unbeatable edge
 ✅ The "self-service revolution" that's rewriting how customers buy
 ✅ Why becoming your own media company isn’t optional anymore

Marcus doesn’t just preach content strategy—he built the fastest-growing pool company in the U.S. by showing everything his competitors were afraid to reveal.

If you're an expert, consultant, or service provider trying to grow your business in a crowded market… this conversation will change how you think about marketing forever.

Stay until the end for the #1 question Marcus asks every business owner about their content—and why it might be the most profitable question you ever answer.

Resources: 

Connect with Marcus Sheridan 

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

📌 Subscribe on Youtube to watch the video clip examples & for more episodes on how to build a brand that breaks through the sea of shameless.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Why scaling your content won’t help if you’re not scaling trust
• How to turn everyday conversations into powerful marketing assets
• Why you don’t need to be a performer — just a professional who listens well
• How expert entrepreneurs are earning attention without the content machine

🎯 Belief Shift:
You don’t need more content.
You need more conviction.
And the simplest way to build it — is to let people see you doing what you do best.

This is your permission to stop performing and start showing up.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City.

Zohran Mamdani didn’t have a massive budget, party backing, or name recognition. But he crushed his opponent—a former governor—by doing one thing most expert brands aren’t doing: earning attention instead of buying it.

Inside this episode, you’ll learn:

• Why traditional visibility strategies are failing
• How to use short-form video the way it’s meant to work
• The power of platform-native storytelling (and how to apply it to your brand)
• The simplest format you can borrow from Mamdani’s campaign right now
• Why listening is the most underrated marketing strategy today

This isn’t about politics. It’s about learning how attention actually works today—and using that to position your expertise in a way that breaks through the noise.

🎙 Plus, hear the powerful “man-on-the-street” clip that helped turn Mamdani’s campaign into a viral movement—and how you can apply the same principle to your own message.

📍Whether you’re building your authority on LinkedIn or looking for your next high-value client, this episode will help you rethink the way you show up… and how to make people actually care.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere. 

You've got to watch the video version on youtube to fully appreciate this!!

What can you expect in this episode? You're about to learn:

• Why being helpful isn’t enough to make you memorable
• The 4 ways expert entrepreneurs create standout moments that build real trust
• Why myth-busting could be your most powerful content move
• How to make your audience feel like you're speaking just to them
• How your story can sell—without the sleaze

You’ll hear Mic Drop Moments from past guests like Andrea Merrill, Scott Wozniak, and Rich Brooks—each offering a fresh way to break through the noise without feeding the content machine.

✅ This episode is part 3 in our series on ditching the content machine—so if you missed the first two, be sure to go back and check out:
Ep 1: Why “Posting More” Won’t Make You Visible
Ep 2: Your Expertise Is Enough: Why Being Yourself Builds More Trust Than Trends

🎧 Hit follow and don’t miss next week’s episode:
 “Your Message Isn’t Boring—It’s Just Not Sticky Yet”

Past guests featured in this episode: 

169: Turn every speaking engagement into a $hit-ton of money - with Andrea Merrill

161. Is your brand legendary? - with Scott Wozniak

160. What makes your business remarkable? - with Rich Brooks

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What are the moments when you're in your zone of genius?

What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience?

These are the things that you not only want to communicate in your marketing, but you want to find & document the moments when these are already happening.

In this episode, I’ll show you:

• Why the traditional content playbook doesn’t work for expert service providers
• The 4 mindset shifts you need to break free from the content machine
• Real-world examples of leaders who show up with authenticity and win
• My 3-part Standout Moments Framework that lets you grow visibility without selling your soul

🔥 Plus: I’ll reveal the #1 mindset shift that’s helped my clients turn quiet authority into magnetic visibility—without posting every day or trying to go viral.

🎧 Listen up to reclaim your voice, your time, and your impact.
 And remember—visibility isn’t about doing more.
 It’s about showing up like the leader you already are.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You’ve heard the advice a thousand times:
Post daily. Be everywhere. Make more content. Stay “top of mind.”

But here’s the truth:
Posting more won’t make you more visible.
It’ll make you more exhausted.

In this kickoff episode of the new season of The Standout Business Show, we’re busting one of the biggest myths in content marketing—that quantity leads to clients.

You’ll learn:

• Why the “content machine” is burning out brilliant experts
• The 3 shifts that get you noticed without becoming a full-time marketer
• A smarter way to attract clients by showing up in your zone of genius

This episode kicks off our new series for expert entrepreneurs ready to build trust at scale… without feeding the algorithm.

👀 If you’ve ever thought “I’m doing everything right… so why is no one seeing me?”—this one’s for you.

🎧 Tune in now—and get ready to reclaim your visibility, your time, and your voice.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine.

If you’ve ever thought:
“I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.”

This new season of The Standout Business Show is for you.

In this kickoff episode, I’m sharing:
 ✅ Why I’m shifting the show’s focus this season
 ✅ The common struggles I hear from expert entrepreneurs (that most content advice ignores)
 ✅ How to build visibility and demand — without feeding the content machine
 ✅ What you can expect in this new season: Less Hustle, More Mojo

Because becoming unforgettable doesn’t take more hustle.
It takes more mojo — and a smarter way to show up.

🎧 If this resonates — share this episode with a fellow expert who’s ready to ditch the content machine and reclaim their business mojo.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

“Vertical video performs best on mobile.”
 “More screen space = more attention.”
 “That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?”

Well, not so fast.

In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head.

LinkedIn ad expert AJ Wilcox and video producer Chandler Quinton ran controlled A/B tests across vertical, square, and horizontal video formats — and the results?
 Let’s just say vertical isn’t the star of the show.

We’re diving into:

• The surprising format that outperformed all others (yes, even on mobile!)
• Why horizontal video might actually help you stand out as an expert on LinkedIn
• The design psychology and behavior cues that affect content performance
• How to repurpose your most valuable video content for maximum impact
• And why following video trends can sometimes damage your authority

Resources

If you’ve been stuck repurposing content in formats that aren’t delivering — or chasing trends that don’t align with how you want to show up — this episode is your permission to do things differently (and smarter).

🎯 Want help showing up with content that actually builds your authority?
Book a free video brand assessment at micdrop.video — and let’s make your next video unforgettable.

Is Vertical Video Best? Here's the full episode from The LinkedIn Ads Show podcast with AJ Wilcox & Chandler Quentin

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up.

I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen.

In this episode of The Standout Business Show, we're breaking down one of the biggest myths holding expert entrepreneurs back from building visibility

—and revealing why being yourself might be the most powerful content strategy you’ve never fully embraced.

If you’ve ever said: 

– “I’m not great on camera” 

– “I don’t like how I look or sound” 

– “I’m not sure I’m cut out for video” 

…this episode will reframe everything.

We’ll talk about: 

– The hidden belief holding most experts back from visibility 

– Why scripting, prepping, and performing often make things worse 

– How to unlock your real presence and turn it into magnetic video content 

– The truth about where confidence really comes from (hint: it’s not perfection)

This is the shift from “I hope I’m doing this right” to “Oh wow, that’s me—and it works.”

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up in your zone of genius—with clarity, confidence, and the right content—your ideal clients won't just notice you.

They'll choose you. 

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there.

That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine.

In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer—Mic Drop Moments—with the help of my CMO-in-your-pocket (aka ChatGPT).

Here’s what you’ll learn:

• What the Chain of Beliefs is—and why it’s the key to marketing that actually works
• The 5 belief categories your audience must adopt before they’ll say yes
• A behind-the-scenes look at how I identified my audience’s belief gaps
• How you can use this same framework to clarify your content strategy and guide your audience toward buying

If you’ve ever felt like your content is scattered, or your audience just isn’t “getting it,” this episode will give you the clarity you’ve been missing.

🎧 Tune in and learn how to build the belief bridge between where your audience is now—and where they need to be to work with you.

Resources

Past episodes mentioned: 

Episode 186: “5 Signs That You’re the Best at What You Do—But Still Getting Overlooked”

Episode 183: “The Content Marketing Myth: Why More Content ≠ More Clients”

Episode 185: “How to Use Video to Sell Your Expertise”

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

But here's the thing about holding back:
 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make.

Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to.

In this episode you’ll learn:

✅ Why downturns are actually prime time for bold positioning
✅ The 3 visibility pillars that will future-proof your business
✅ A real-world story of a client who grew during a crisis by showing up differently
✅ How to “draft” off trusted leaders in your space (and borrow their authority)
✅ Why now is the best time to say what others won’t and show what others don’t

If you’ve been feeling uncertain about how to market your expertise in a noisy, nervous world — this episode is your wake-up call.

🎧 Hit play and take the first step toward standing out, even in a downturn.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments method.

In this episode, I’m giving you an exclusive look behind the scenes of how this AI-driven coaching tool works, and how it’s revolutionizing the way people create content. I’ll walk you through a live example of how the custom GPT prompts and coaches you through every stage of making impactful, high-performing videos—no more guesswork, no more stress.

Tune in to see how this custom-built AI is making video creation faster, easier, and more effective than ever—and how you can start leveraging it to create content that truly stands out.

If you’ve been struggling with creating videos that feel authentic, engaging, and impactful, this episode is for you. Get ready to experience the future of video marketing.

Plus, I’m inviting a few listeners to join the beta test and offer feedback on this new tool! If you're interested in being part of the beta test, reach out and let's make video creation easier for you!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.

You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasn’t being done—and turned it into their competitive advantage.

I’ll also share how I’ve applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.

So if you’re tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.

Resources

Build your brand on social media effortlessly: Learn more about Mic Drop Moments

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.

You'll hear:

• Why most content creation burns people out—and how to fix it
• The storytelling formula I'm borrowing from Nas Daily (with a twist)
• My personal 60-day challenge to launch a series called Standout Business Shorts
• How you can adapt this model for your own brand—without reinventing the wheel

Plus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that’s gone viral on TikTok. Yes, it’s as awesome as it sounds.

This is more than a strategy—it's a challenge to stand out or blend in.
If you want to build trust at scale and have fun doing it, this one’s for you.

🎧 Listen in—and follow along as I take the leap into daily short-form serial storytelling.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Your clients get results.
You’ve put in the time, earned the expertise, built something real.

So why does it feel like you’re still getting overlooked?
Still chasing clients?
Still blending in?

In this episode of The Standout Business Show, I’m breaking down:

5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are… this one’s for you.

We’ll unpack:

✅ Why your brand might not be standing out—even though you’re amazing at what you do
✅ What’s actually keeping high-ticket clients from choosing you
✅ The real reason your content isn't converting (and how to fix it)
✅ The one tool you’re probably underusing that could transform your authority fast
✅ A quick, powerful way to measure how well your brand is performing (free quiz included)

If any part of your business feels like a best-kept secret right now, let’s change that.

You’ve done the hard part—becoming great at what you do.
Now let’s make sure the right people see it.

Resources

Discover your Standout Score: 

Find out in just 2 minutes with your Standout Business Scorecard

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you.

Here’s what you’ll learn in this episode:

• The secret to using video to sell more: Learn how to make your business human, build trust, and position yourself as the authority in your field.
• The four must-have videos: Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs.
• How to craft videos that sell for you: We’ll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert.

If you're ready to stop guessing and start using video to drive real sales, this episode is a must-listen.

Don’t miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here > 

Hit play 🎧 to learn how to make video your ultimate sales weapon!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing.

Here’s the hard truth: Most high-level service providers are networking the wrong way.

The real key to building a powerful network isn’t more connections—it’s more clarity and focus.

In this episode, we dive into:
 🔥 Why the “more is better” networking approach leads to surface-level relationships
🔥 The missing ingredient that separates experts who build real influence from those who stay stuck chasing leads
🔥 How to shift from transactional outreach to relationship-driven marketing that actually works

If you’re ready to stop wasting time on networking strategies that don’t lead to real opportunities—and start building a high-value network that grows your business effortlessly—hit play now! 🎧

Resources

Want to see how you can spend less time marketing while increasing demand for your expertise? Schedule a Standout Business Assessment call where we'll talk about how you can turn your personal brand into profit.

Schedule your Call >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Blog posts. Instagram. LinkedIn. YouTube. Email. 
It’s a never-ending cycle. 

And if you’re not showing up constantly, 
you might as well be invisible… right?

Well, I’m here to tell you—that’s a myth. 

More content doesn’t mean more clients. 
In fact, creating too much content might actually be hurting your business.

(because you're spending all your time on social media - instead of working on your business)

So in this episode, I’m showing why the content gerbil wheel is a waste of your time—And how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy. 

Stay tuned because this is going to change the way you think about content...

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

Connect with Bob Gentle

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:

✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenue

If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

🎧 Hit play now and start building a community-powered business the right way!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most. 

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Most webinars always seem to follow the same formula: 

They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it-  a sales pitch! 

So you're left thinking, "Oh man, that's 90 minutes totally wasted." 

But, they don't have to be like this. 

I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing. 

So what if your own events could be really different? 

What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired? 

To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure! 

So if you're ready to create an addictive, epic webinar in 2025 - listen up! 

Resources:

Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most. 

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Connect with Caitlin Johnson

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)

You’re not alone.

In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.

We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.

Listen up if you want to overcome camera shyness and really stand out in the business world.

Resources:

Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/

Connect with Ronnie Loaiza

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy

Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/

Connect with Joshua Stout

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Do you feel like you’re spending way too much time on social media?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

Sound like a world you'd like to inhabit? 

Well stay tuned 'cause we're going to find out...

Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

Resources:
Get Jeffrey Shaw's new book, Sell to the Rich

Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The question is - how do you do it?

I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And it's very likely that it's the most powerful marketing strategy you're probably not doing.

This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.

Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients. 

Resources

Get the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard

I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business. 

Get on the waitlist - and you'll be the first to know when the registration is open.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Selling signals of interest instead of pitching your offer
• Using your coaching as your marketing
• The benefits of live streaming to help grow and nurture your audience

Resources

Connect with Kelly Lubeck

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

We're trying to blend in to get by. 
We're trying to blend in so that we feel safe and we feel comfortable.

And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.

"There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa

Agree or Disagree...? (Listen up for my take)

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.

Stay tuned!

Resources

Connect with Andrea Merrill

https://www.virtuallyadventurous.com/

What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.

​Discover your Standout Score - It's quick & FREE

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed 
and it'll end up looking pretty much like a normal post.

These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.  

And by amplifying the voices of your team members (or your own):

• you can set your business apart from all the rest, 
• you can provide your unique perspective 
• and you can establish your team as leaders in your field.

If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.

Connect with Anthony Blatner

Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Well, It’s NOT because they're necessarily better at what they do, or have more experience

It's because they’ve created a legacy brand. 

So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence. 

Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence. 

So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.

Resources

Connect with Tiffany Neuman

Listen to episode 157: Make Coaching Your Marketing with Caryn Gillen

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. 

Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events. 

We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money. 

This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships. 

Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand. 

Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.  

We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists. 

Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.

Connect with Jeannie Spiro

Jeannie's Amplify Event

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And how did I reach out? I sent her a cold email!

My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing. 

During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well. 

Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.

So if you're interested in finding the secret weapon to build your network & sell more of your stuff.

Resources

Connect with Laura Lopuch

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story.

My guest, Alan Samuel Cohen, is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers.

As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact. 

So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events.

Biggest Takeaway:
"If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is."

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Think of a popular brand you know, like Apple, Harley-Davidson or Disney. 

When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?

Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. 

(Think about the long lines of people camped outside the Apple store every time they launch a new iphone).

These aren’t just brands; they’re legendary brands.And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.

(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)

But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?

Well that's what this week's guest, author and consultant Scott Wozniak broke down for us. 

Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."

Scott shared the set of systems he's discovered that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.

So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then listen up!

Resources

Connect with Scott Wozniak

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?

Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable.

Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing. 

So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned!

Resources

Register for the Agents of Change conference & get a discount using the code: STANDOUT

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Get Tamsen's new book: "Say What They Can't Unhear"

Download Tamsen's free Guide: The Compact Case - a simple worksheet to help you  follow the guidance of the book & develop your own case for change.

Free Guide: The Art of the 5-Minute Video - Here’s how you can present the methods, frameworks & systems that you’ve honed in a clear, concise and personable way – in 5 minutes or less.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access FiveMinute.Video

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

“We don’t see things as they are. We see things as we are.”

Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective.

That’s why you say things like, “If prospects just understood what we do they would want our products/services.”

But, you’ll lose them when you try to “educate” them on who you are and how you work and why you’re great.

Those kinds of messages are just more noise for them to ignore.

You need to understand more about your target audience, their buyer’s journey, and have a message that will cut through the clutter and connect with them.You need to change the conversation & show them how you’re different.

Listen up because Jaci walked us through her process of building a brand that changes the conversation, via her 4-step Razor Branding process, that will help you clearly define the promise behind your brand, and help your customers more easily understand how your product or service will enhance their lives.

Resources

Connect with Jaci Russo on Linkedin

www.jacirusso.com

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And what if your personal brand was really the key to unlocking endless opportunities?

In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach ​Kristie Keever​. (yes, she's helped online marketing icons like Amy Porterfield develop their brand!)

So, if you've ever wondered how to structure your brand for maximum impact...

...then you should join us because Kristie breaks down her 6 key pillars to building your personal brand that'll grow a high performing & highly profitable business.

Stay tuned for an engaging conversation that promises to elevate your branding game!

Resources:

Connect with Kristie Keever: kristie@freshlystated.com

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less.
In just three 5-minute videos you'll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Marina's the founder of Retold Agency where she provides strategic B2B content marketing

Key Takeaways

• The secrets of infusing personality into your LinkedIn content 
• How sharing personal stories can build genuine connections and foster meaningful business relationships
• Integrating personal experiences and everyday moments into your storytelling. 

Resources

Connect with Marina Krivonossova

Schedule a ‘Stand Out on Video’ call with me and see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

Whenever you're ready: 
I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. 
In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. 
Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

— without manipulating, offering incentives, or even having to ask? 

Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surrounding referral generation. 

Stacey's developed a step-by-step process that will not only identify potential referral sources but will also encourage them to bring you more and more business... 

and this is the cool part - you don't even have to ask! 

Stacey's the AUTHOR of "Generating Business Referrals Without Asking" and she's the host of the Roadmap to Referrals podcast.

Takeaways:

• Discover why asking for referrals might be doing more harm than good
• The psychology behind why people refer others including the concept of the "happiness trifecta."
• How to make your referral sources feel like heroes

Listen up to transform your approach to building a thriving referral network.

Resources:
Connect with Stacey Brown Randall

Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

https://awesomevideomakers.com/mic-drop-moments/

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling.

In this episode, Patti unpacks how anyone can (and should) use story to make their messages stand out, whether they’re communicating online or in-person. ​

She also shares real, practical examples of stories used in everyday communication, as well as what motivated her to become a storyteller herself.

Patti’s a passionate advocate for storytelling because it’s a potent tool for communication and leadership.

Why? Because stories:

• Create emotional appeal that commands attention and compels audiences to lean in.
• Make abstract or complex ideas understandable, relatable, and memorable.
• Build connection, rapport, and trust that deepens relationships.

There’s a reason the world’s most admired brands and beloved leaders tell stories. Listen up to find out how you can put storytelling to work for you, too!

Patti's a storytelling consultant and author of award-winning books on persuasive communication and change leadership.

After 30+ years in advising some of the world's top brands, she started her own firm to help leaders and their teams harness story-driven communication to drive positive change.

Connect with Patti Sanchez

Whenever you're ready...

I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels.

Imagine having dream clients excited to buy from you because they've been pre-sold by your videos.

Learn more right here >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if after all your posting on social media people don't remembers a thing you shared...? 

A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone!

Let that sink in: People can't recall 80% of what you say. 

Whenever you create content, if all you do is share information people remember only 20% (or less) 

Which begs the question, if all you're sharing is information, how are you bringing value?

So what can you do to make sure folks remember what you said?

Well, that's exactly what I'm covering in this episode - my simple 3-step process for ensuring that people remember you & your content 
and think of you the next time they need what you offer.

Listen up!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Michelle's map of the marketing landscape, from the warm, referral-like awareness at the heart of relationship marketing to the wide-reaching nets cast by traffic marketing.
• The alchemy of forging ideal networks, the gold standard for exponential business growth.
• Strategies for borrowing audiences and adding value in a way that leaves a lasting impact. 

Resources:

Connect with Michelle Warner

Endless Video Ideas Guide

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The good news is that short video clips are easy to make - but the problem is in order to have them perform well you'll need to post consistently on a daily basis.

And if you've tried this at all, I'm sure you've wondered: 
"Well, what the heck do I make my videos about?" 

That's what we're going to talk about in this episode, because I'm going to share with you a very simple process you can follow so that you can have an endless supply of amazing short form video topics.

By the end of this episode you're gonna have a quick 10-minute exercise that you can perform every single week.

And every time you perform this exercise you are going to come up with more short form video topics than you can possible publish.

So stay tuned!

Episode Resources

Endless Video Ideas Guide

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In this episode I'm sharing my minimalist approach to growing your personal brand online. 

I call this the un-influencer route. 

And while it’s the polar opposite of being an influencer, it is all about having genuine influence. 

Here’s my take: 

If you want to impress people, make things complicated. 

But, if you want to help them, keep it simple.

I help my clients do three things:

• Become the familiar face to the people you want to reach.
• Show how you can help them by actually helping them 
• Offer your program or service.

In this episode I’ve broken down this strategy in detail – and show you how simple it can be :))

Want to put this strategy into action?

Schedule a "Stand Out on Video" call with me 
and let's talk about how to do profitable video marketing and actually enjoy the process.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• The secrets of building real connections that not only capture leads but also foster trust and rapport, all with a surprisingly modest investment in automated ads.
• How to start and scale Facebook campaigns, the power of irresistible lead magnets, and the art of testing and optimizing to make every ad dollar count. 
• Behind-the-scenes insights into the psychology of audience growth and the magic of retargeting

Get ready for a deep dive into strategies that will make your service stand out in the bustling social media marketplace.

Resources

Register for Danny's Fearless Facebook Ad Foundation Challenge

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Everyone is publishing content online...but very few are actually showing up authentically...

So, this week I'm sharing the replay from that masterclass where I went in depth on how to show up as yourself and how you can stand out in a crowded market by bringing more personality into your marketing.

Takeaways:

• It's not just about being seen—it's about being seen for who you truly are, and understanding the profound impact that can have on your business relationships.
• How you can outshine the biggest brands by offering a touch of humanity. 
• The undeniable power of video content in building trust and creating an intimate bond with your tribe. 
• How solopreneurs can wield this tool to carve out their unique space, even in markets crowded with giants.

Whether you're looking to inspire, engage, or grow your audience, this episode is your blueprint for forging genuine connections in an ever-evolving digital landscape.

Resources:

Get my Endless Video Ideas Guide

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And the easiest way to do that is through video.

So, today I'm sharing a feed drop from Sarah Noel Block's podcast, The Tiny Marketing Show, where she interviewed me all about how to use short form video to build relationships with your followers.

We talked about how your nurturing experience with your followers can be a lot shorter because it's such a personal experience when you're watching a video

People see your personality.
You're building trust - because they see what you know, how you think & how you see the world.
And your teaching them how to solve their problem through your short-form videos

You can really reduce your sales cycle because you're quickly answering the questions in their minds like:

• "Do I want to hang out with this person??"
• "Do I believe that I'm going to get what they say I'm going to get?"

Because - they've already proven that to themselves - after watching your videos.

Episode Resources

Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Get your FREE Endless Video Ideas prompt list

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Sarah's "one by four" strategy that hones in on the perfect customer, channel, content, and outreach method to streamline your marketing and magnify your impact. 
• How small businesses can punch above their weight by focusing on meaningful engagement over volume.
• How Sarah turned a live stream show into a bustling network hub.

Resources:

Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Sarah's Tiny Marketing podcast

Join the FREE Authenticity Code Masterclass

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest?

And so, do the things you used to enjoy doing at home and work seem impossible now?

Well, join the club.

Here's the truth: if you want to build a standout business, you've got to learn how to keep burnout at bay.

Even if you're only on the edge of overwhelm, listen up because executive coach, Cydnee DeToy, is joining me to unravel the complex tapestry of burnout that many of us entrepreneurs face.

This conversation is a masterclass in crafting a life that not only withstands burnout but can redefine your relationship with work...

so you're transformed from frustrated & fatigued to energized & thriving!

Episode Resources

Connect with Cydnee Detoy

Learn how to stand out in crowded market by bringing more personality into your marketing:
Join the FREE Authenticity Code Masterclass, January 17, 2024

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

But, after doing so many interviews on this show with really smart people and after working with all of my clients this past year...

I've learned a lot about what's working and what's not working
and how you can stand apart from the crowd.

And there's one thing I'm suggesting that you lean in on in the coming year.

This one thing could supercharge how easily you can attract & convert new clients that are exactly the right fit for you.

It's something you can do easily - without adding anything to what you're already doing. Sound good? Then listen up!!

Episode Resources

Join the FREE Masterclass: The Authenticity Code - that promises to redefine personal branding
Say goodbye to the complexities of marketing and hello to an authentic brand that's as fascinating as you are.
Together with my co-host, Eva Chen, we'll strip down to the core of what makes you unique, facilitating a deep connection with your audience that not only feels natural but also amplifies your impact.
Don't miss out on this transformative approach to branding that feels less like a strategy and more like a revelation of your true self.
Register here

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Shifting from hour-long interviews to self-made 5-minute video presentations
• The challenges of organizing 31 individuals to create content
• Essential tips on creating successful ,short videos and the necessity of a supportive team

Episode Resources

Join Mia's FREE 'Small Moves That Matter' Summit

Learn how short-form video can save you time ⏰ & make more sales.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Matt's 5x5x5 comprehensive blueprint for planning your micro course that guarantees an enjoyable and rewarding learner's experience. 
• The secret ingredients to amplify learner engagement and add more value to your course. 
• The key to fostering collaboration and co-creation that will ensure the success of your micro course.

Connect with Matthew Biggar

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• What happens when you genuinely align your business objectives with your authentic self.
• How to leverage your unique talents and strengths to carve a niche for your standout business.
• How to keep the momentum going and promote your standout business.

Episode Resources

Connect with Eva Chen

Watch Eva's 4-part 'Build Your Brand' masterclass

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers.

But consider this: 

Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said:

"Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."

But, more critically,

"They'll also be looking at other personal brands as a form of resume!"

Which made me think that if this prediction plays out, then in order to stand out & to ensure our success in the future, every one of us - you, me, all of us, need to develop our personal brands.

To help explore the idea that developing your personal brand is not just a good idea - but vital to your career path - I've invited two career coaches onto this week's Standout Business Show.

Sonal Bahl is a career strategist & founder of Supercharge Yourself who's developed her personal brand via a successful Youtube channel (with 145,000 subscribers) and weekly LinkedIn livestream series.

Ashley Paré is a leadership coach for professional women & founder of Own Your Worth & Worthy Women's Collective who's grown her personal brand through public speaking including her TEDx talk, 'How to have your cake & negotiate too.'

Stay tuned - & let's tune up your personal brand!

Takeaways:

• Everyone already has a personal brand.
• You have a limited choice in how much you can control the narrative around your brand.
• The power of showcasing your unique features to connect with those around you.
• The ART framework of designing your personal brand.

Episode Resources

Connect with Sonal Bahl

Connect with Ashley Paré 

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Takeaways:

• The power of surrounding oneself with the right people.
• Resistance is often a sign you're onto something big. 
• The importance of listening to our inner voices.
• The power of magic & having fun!

Episode Resources

Connect with Curtis Matsko

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• FEAR stands for: Future Expectation of Awful Results
• Performing an inner audit to guide you towards your goals
• How change can happen in just a few simple moments of your day
• Asking good questions like: "What if making money could be a fun game?"

Episode Resources

Connect with Dr. Amanda Barrientez

Free chapter of Amanda's Book

Develop your Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.
• Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcast
• The importance of choosing a medium that resonates with both you and your ideal clients.
• Crafting content that tackles the problems your business is designed to solve.

Episode Resources

Connect with Pamela Slim

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• How using video ads to build an audience can be simpler (and cheaper) than you think.
• Identifying the best performing organic content for your ads
• Using Facebook Ads to create an engaged audience
• Strategies for kickstarting conversations with leads

Episode Resources

Connect with Danny Young

Download Danny's 7 FB ad mistakes guide

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• How to amplify the parts of your personality that resonate most with your audience.
• How to pick the right social media platform based on your audience's preferences 
• How to collect and choose stories that make your brand more engaging and memorable.
• The power of using anecdotes to stir emotions in your audience.

This episode is for you if you're looking to build a compelling and engaging personality-driven brand.

Episode Resources

Connect with Andrea Jones

Andrea's Social Media Platform Guide

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

• The 4 basics of client attraction
• How to listen to your audience to learn what they need from you 
• The art of crafting an irresistible offer that not only solves your potential clients' immediate problems but also creates an urgency to act now

Episode Reasources

Connect with Hailey Rowe

4 Basics of Client Attraction

Become a Standout Brand 1-Minute at a time!
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Connect with Joshua B. Lee

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

…and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.