KnowThyBrand

Ripples of Inclusion, Healing, and the Courage to Interrupt with Carrie Sawyer

Wed, 29 Apr 2026 07:00:00 +0200

What does it mean to become an “interrupter” in the face of injustice, exclusion, or systems that no longer serve people?

In this episode of KnowThyBrand, Giulia is joined by Carrie Sawyer, founder of Diversity by Design and Inclusion First Institute, for a deeply human conversation about inclusion, advocacy, leadership, and transformation.

Carrie shares the story behind her book Ripples of Inclusion, created after collecting hundreds of questions from people across the United States following the murder of "George Floyd in 2020. Together, they explore what it means to ask difficult questions, how to safely support others, and why even the smallest actions can create meaningful ripple effects.

The conversation then shifts into Carrie’s personal experience with breast cancer and how that journey is now inspiring a new vision: HELD, a women’s health innovation lab focused on healing, education, leadership, and disruption within healthcare systems.

This episode is a powerful reflection on courage, empathy, advocacy, and the importance of understanding the unique role each of us can play in creating change.

Support Carrie’s HELD initiative https://gofund.me/070ac0b9c

Click here for full show notes and resources mentioned in the episode.

What Rugby Teaches Us About Leadership, Resilience, and Community with Eamon Reily

Thu, 15 Jan 2026 06:00:00 +0100

Leadership lessons don’t always come from boardrooms or management books; sometimes they’re learned on the pitch, through teamwork, pressure, and shared responsibility.

In this episode of KnowThyBrand, host Giulia Iannucci is joined by Eamon Reily, originally from New Zealand and a member of Rugby Club Luxembourg (RCL), for a thoughtful conversation about what rugby teaches us far beyond the game itself.

From communication and composure under pressure to resilience, humility, and volunteering, Eamon reflects on how rugby shapes people into better leaders, colleagues, and community members. The discussion explores how leadership is distributed, why every role matters, and how learning to handle mistakes can build confidence and character.

This episode offers practical and relatable insights into leadership, belonging, and the power of showing up - both on the pitch and in everyday life.

Click here for full show notes and resources mentioned in the episode.

Redefining Success - Embracing Non-Linear Careers with Bárbara Daroca

Tue, 25 Nov 2025 12:00:00 +0100

Success isn’t always a straight line and sometimes the most fulfilling careers are the ones that take unexpected turns.

In this inspiring episode of KnowThyBrand, host Giulia Iannucci sits down with Bárbara Daroca, Head of Corporate Services at ING Luxembourg and host of the podcast Hello Success. Known for her leadership and mentoring work, Bárbara shares her journey from structured finance to marketing communications, and how embracing career pivots led her to create a platform that celebrates real, relatable success stories.

Together, Giulia and Bárbara explore what it means to let go of outdated definitions of success, find value in every stage of your career, and balance ambition with authenticity. From celebrating small wins to learning from mistakes, this episode is a heartfelt reminder that thriving professionally doesn’t mean having it all figured out. It means staying curious, adaptable, and kind to yourself along the way.

Click here for full show notes and resources mentioned in the episode.

Volunteering in Ukraine While Leading a Business to Success: The Power of Values with Stuart Alexander

Thu, 06 Nov 2025 10:00:00 +0100

In this inspiring episode of KnowThyBrand, Giulia sits down with Stuart Alexander, a finance professional, entrepreneur, and humanitarian - to explore what it really means to lead with values, purpose, and compassion.

From his roots in Lancashire and an early career as a geologist to becoming a respected leader in fund distribution, Stuart’s story takes an extraordinary turn. Today, alongside running his financial ventures, he dedicates much of his time to a volunteer project supporting Ukraine.

With a small team of volunteers, Stuart drives SUVs across Europe - vehicles converted into emergency field ambulances to help evacuate wounded soldiers and civilians. Each journey saves lives and reminds us what leadership, courage, and empathy look like in action.

Beyond the frontlines, Stuart’s philosophy extends to everyday life and business. He believes companies can have a soul - one that empowers people, builds community, and makes a difference far beyond profit. His reflections on authentic leadership, empowerment, and shared purpose offer a refreshing reminder that success is measured by impact, not hierarchy.

Whether you’re a business leader, a volunteer, or someone looking to reconnect with purpose, this episode is a moving invitation to use whatever resources you have - time, energy, or courage - to make a difference.

Click here for full show notes and resources mentioned in the episode.

Leading with Intuition: Building Authentic, Purpose-Driven Businesses with Lia Dunlap

Thu, 02 Oct 2025 07:00:00 +0200

What role does intuition play in business success – and how can entrepreneurs strengthen this often-overlooked skill?

In the first episode of the new season of KnowThyBrand, host Giulia Iannucci speaks with Lia Dunlap, intuitive business strategist and founder of the Limitless Life Club. Lia shares her journey from corporate life to embracing her intuitive gifts and supporting entrepreneurs in aligning their work with authenticity and purpose.

Together, they explore how intuition, emotional intelligence, and authenticity are not only personal strengths but powerful tools for leadership, communication, and influence. Lia offers practical steps for tuning into your inner guidance, building confidence, and making aligned decisions that lead to both fulfillment and sustainable success.

Whether you’re seeking to grow your business, connect more deeply with clients, or lead with greater clarity, this conversation is an inspiring reminder that intuition is a skill anyone can develop – and a catalyst for building work that truly connects with your values, your vision, and the people you serve.

Click here for full show notes and resources mentioned in the episode.

How to Build Financial Independence: Money, Mindset, and Bold Moves

Tue, 15 Jul 2025 08:00:00 +0200

Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values.

In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cooke, founder of DEFINANCE and financial coach dedicated to helping women - and anyone excluded from traditional financial spaces - rewrite their money story.

Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers - it's about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear.

Whether you're managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this - and you don’t have to be a finance expert to start.

Click here for show notes and resources mentioned in this episode.

The Energy Equation: How to Recharge to Avoid Burnout

Thu, 19 Jun 2025 08:00:00 +0200

What if the real key to productivity, fulfillment, and emotional balance isn’t time management - but energy management?

In this episode, Giulia sits down with executive coach and sustainability consultant Alina Ignatieva to explore the powerful link between purpose, authenticity, and energy. Drawing from her work with high-performing professionals and her own experience as a mother, entrepreneur, and leader, Alina shares why women especially need to rethink what drains them, what fuels them, and how to reclaim their agency.

From battling burnout to letting go of the “supermom” myth, this episode dives into the real-world challenges we face and the small but mighty shifts that can help us restore balance and joy. Whether you're navigating career stress, parenting overwhelm, or just feel depleted this conversation will help you reflect, reset, and redirect your energy toward what truly matters.

Click here for show notes and resources mentioned in this episode.

From the Fire Line to the Front Line: Women Leading Change in Fire Protection

Tue, 03 Jun 2025 05:00:00 +0200

In industries where fire and safety take center stage, women are still fighting to claim their space. But what happens when two trailblazers decide to create a movement to empower the women shaping the future of fire protection?

In this inspiring episode, Giulia welcomes Niina Beltowski, Key Account Manager at Viking Nordic and co-founder of K(vinn)-Faktor, an association dedicated to supporting women in the fire protection industry. From the first female salesperson at her company to a key supporter building a fast-growing community of over 60 women, Niina shares her journey, challenges, and bold vision for a more inclusive future.

Niina opens up about the pressure of navigating male-dominated spaces, the power of authenticity, and how clear communication and shared purpose can help foster respect in even the most traditionally male-dominated environments. Whether you’re in tech, engineering, or any other male-heavy industry, Niina’s story will inspire you to show up as yourself, and create room for others to do the same.

Click here for show notes and resources mentioned in this episode.

The Real Work of Inclusion: Embedding DEI into Business Strategy

Fri, 16 May 2025 13:00:00 +0200

Given the current climate where DEI efforts are increasingly scrutinized, scaled back, or politicized, Jenny Chen, founder and CEO of Catalais Consulting, joins Giulia for a candid and powerful conversation about what it truly takes to build inclusive, equitable workplaces that go beyond performative gestures.

With a background in investment sales and deep personal experience navigating the corporate world as a woman of color, Jenny pulls back the curtain on performative D&I efforts—and offers a blueprint for real, systemic change. From restructuring outdated business processes to fostering genuine sponsorship over surface-level mentorship, Jenny explains why respect, intentionality, and leadership accountability are key to creating workplaces where everyone can thrive.

Whether you're a business leader, HR professional, or advocate for inclusion, this episode will challenge you to rethink your approach to equity at work—and give you tools to start making a difference today.

Click here for show notes and resources mentioned in this episode.

How to Stay Relevant in the Age of AI without Losing Yourself

Tue, 29 Apr 2025 07:00:00 +0200

As artificial intelligence continues to evolve at an unprecedented rate, a pressing question looms: Should we, as humans, be afraid of AI, or is it simply the next step in our technological evolution? With fears that AI will replace jobs, disrupt industries, and redefine how we work, it’s natural to wonder about our place in a world increasingly dominated by machines. But instead of fearing the rise of AI, perhaps the real challenge is how we adapt. How can we stay relevant in a landscape that’s changing rapidly, without losing the very essence of what makes us human? In this article, we’ll explore how to harness AI’s potential while preserving the qualities that make us irreplaceable—creativity, emotional intelligence, and the unique human touch.

In this insightful episode, Giulia welcomes Joan Palmiter-Bajorek, linguist, ex-academic, and founder of Women in Voice, to explore the intersection of AI, gender equality, and career resilience in an ever-changing tech landscape.

Joan brings a wealth of personal experience to the table—having navigated two layoffs in the AI sector, she turned her challenges into a roadmap for others through her new book Your AI Roadmap. From building a standout personal brand to advocating for more inclusive datasets, Joan shares her unique perspective on how individuals and organizations can thrive during this era of digital disruption.

This episode is a must-listen for anyone wondering how to future-proof their career, navigate tech’s volatility, and push for equity in a male-dominated industry.

Click here for show notes and resources mentioned in this episode.

Redefining Economics: Shaping a Regenerative Future with Jennifer Brandsberg Engelmann

Thu, 03 Apr 2025 07:00:00 +0200

Traditional economic models prioritize profit and endless growth, often at the expense of social and ecological well-being. But what if there was a better way?

In this thought-provoking episode, we welcome Jennifer Brandsberg Engelmann, an expert in regenerative economics, to explore how economic education can evolve to address today’s pressing global crises. From the Donut Economics model to the overlooked role of households and commons in economic systems, Jennifer shares how shifting our perspective on value and sustainability can pave the way for a more inclusive and resilient future.

Together, Jennifer and Giulia discuss the urgent need to rethink economic education, the barriers to change, and the optimism surrounding this movement. If you've ever questioned whether our economic system truly serves people and the planet, this episode is a must-listen.

Click here for show notes and resources mentioned in this episode.

Make Work Fair: What Works (and What Doesn’t) in Gender Equity at Work

Tue, 11 Mar 2025 07:00:00 +0100

As we leave another International Women's Day behind, the conversation about gender equity in the workplace remains more important than ever.

True gender equality isn’t about good intentions—it’s about data-driven change that dismantles bias and creates real opportunities for everyone.

In this special episode, we welcome Iris Bohnet, Harvard professor, behavioral economist, and co-author of Make Work Fair: Data-Driven Design for Real Results. Iris challenges the myths surrounding fairness, diversity, and meritocracy, offering research-backed strategies to make workplaces more equitable.

From why traditional diversity efforts fail to how data can drive real change, this conversation is a powerful reminder that fairness benefits not just women, but entire organizations and economies.

Click here for show notes and resources mentioned in this episode.

The Power of Networking: Building Community and Confidence for Women in Business

Tue, 25 Feb 2025 07:00:00 +0100

Networking is more than just exchanging business cards—it’s about building genuine connections, finding a supportive community, and amplifying each other’s voices. For Yulia Kulakova, fostering these connections is at the heart of her work.

In this insightful episode, Yulia and Giulia discuss the power of professional networks, the challenges women face in corporate environments, and the importance of creating safe spaces where women can thrive. From overcoming networking discomfort to addressing gender biases in communication, this conversation sheds light on how women can support each other and grow both personally and professionally.

Click here for show notes and resources mentioned in this episode.

Mastering the Pitch: How Female Founders Can Flip the Script on Investor Bias

Tue, 04 Feb 2025 07:00:00 +0100

Effective communication is the cornerstone of successful fundraising, yet many startup founders overlook its importance.

For Ksenia Zykova, Chief Communications Officer at AngelsDeck Global Ventures and founder of NODE Communications, mastering both verbal and non-verbal communication is key to making a lasting impression on investors.Ksenia has dedicated her career to helping B2B projects, startup founders, and venture capital firms refine their messaging and presence.

In this compelling episode, she joins Giulia to discuss the unique challenges female entrepreneurs face in VC funding and how they can harness communication strategies to increase their chances of success.

Click here for show notes and resources mentioned in this episode.

Telling Stories that Matter: Amplifying Marginalized Voices Through Media with Robin N. Hamilton

Tue, 21 Jan 2025 17:00:00 +0100

Storytelling has the power to drive awareness, inspire connection, and create meaningful change. In this episode, we sit down with Emmy-winning filmmaker Robin N. Hamilton, founder of ARound Robin Production Company, to explore how her mission-driven work amplifies marginalized voices - particularly those of women and Black women whose contributions have often been overlooked. Robin shares her journey from corporate rejections to building a production company centered on impactful narratives, offering a candid look at the grit and vision required to succeed as an entrepreneur.

In this energetic and vibrant episode, Robin and Giulia discuss the emotional highs and lows of entrepreneurship, the importance of staying rooted in your purpose, and the strategies that sustain mission-driven storytelling. From navigating budget constraints with nonprofits to creating sustainable income streams, Robin’s insights are a must-hear for creatives and changemakers alike. Tune in to discover how Robin champions the stories that matter and learn actionable takeaways for building resilience and amplifying impactful voices. For the full article, visit our website.

Click here for show notes and resources mentioned in this episode.

From Career Break to Career Boost: Embracing Career Returners and Redefining Workforce Inclusion with Esther Celosse

Tue, 07 Jan 2025 07:00:00 +0100

Navigating a return to the workforce after a career break can be a daunting task. Whether due to family responsibilities, relocation, or a shift in personal priorities, many of us find it challenging to reenter our chosen fields after stepping away.

In this episode on Embracing Career Returners and Redefining Workforce Inclusion we’re joined by Esther Celosse. Esther is the founder of Return2Career, a company with the objective of supporting organizations to tap into the highly experienced and under-utilized professional talent pool of returners, while increasing gender equality and employer brand value through custom designed Returner programs

Click here for show notes and resources mentioned in this episode.

Girl Power Uganda: On a Mission to Tackle Menstrual Poverty with Robin Köhler

Thu, 12 Dec 2024 01:00:00 +0100

In this inspiring episode, we welcome Robin, the co-founder of Girl Power Uganda, an organization dedicated to empowering women through education and tackling menstrual poverty.

In Uganda, where systemic challenges often limit opportunities for women and girls, two sisters turned their passion for change into a mission. Robin and Amanda, athletes and advocates, founded Girl Power Uganda to address the declining school attendance among girls and empower communities through education and opportunity.

Robin shares her journey as a passionate advocate for women’s rights, growing up in Uganda, and her dedication to creating lasting change in her community.

From fundraising initiatives to collaborations with local organizations, Robin provides a glimpse into the challenges and achievements of her work. She also emphasizes the critical role that education, sports, and community support play in breaking cultural taboos and addressing the global issue of menstrual poverty.

Donate to Girl Power Uganda HERE

Click here for show notes and resources mentioned in this episode.

Breaking the Silence: Advocating for Survivors of Gender-Based Violence

Tue, 05 Nov 2024 07:00:00 +0100

In this impactful episode, we dive into the critical issue of sexual and gender-based violence, featuring special guests Maria Grazia Surace and Stéphanie Makoumbou from LA VOIX DES SURVIVANT(E)S, an advocacy association supporting survivors of violence. Founded by survivor Ana Pinto, the organization is committed to assisting victims and amplifying their voices in society and within the legislative process in Luxembourg. Maria and Stéphanie, both lawyers, share their personal motivations for joining the association and discuss their efforts to strengthen support systems for survivors.

Together, they outline LA VOIX DES SURVIVANT(E)S' mission and the pressing need for reform in Luxembourg’s legal framework to better protect victims. Their conversation provides a deep look at how societal attitudes and legal systems must evolve to address both overt and subtle forms of violence effectively.

Click here for show notes and resources mentioned in this episode.

The Gender Inclusion Challenge: When myths and perceptions meet facts and data

Tue, 08 Oct 2024 10:00:00 +0200

Today’s guest on KnowThyBrand Podcast is the CEO of HSBC, Emanuele Vignoli. HSBC and KnowThyBrand have worked together on several projects, and in this episode, Emanuele talks about HSBC's active role in gender finance and discusses the upcoming event organized by HSBC and KnowThyBrand: The Gender Inclusion Challenge: When Myths and Perceptions Meet Facts and Data. This event will bring together representatives from different companies to challenge preconceptions around gender equality and promote actionable solutions in the workplace.

Emanuele has over 25 years of experience in the banking sector, spending nearly 20 years at HSBC in various global and regional roles. He currently serves as the CEO of HSBC Luxembourg and is a member of the Luxembourg Gender Finance Task Force. Passionate about diversity and inclusion, Emanuele has driven HSBC’s efforts to promote gender equality and is actively involved in initiatives aimed at removing barriers for women in the financial industry.

Click here for show notes and resources mentioned in this episode.

Gendered Innovations: The Role of Gender in Shaping Research and Innovation

Thu, 12 Sep 2024 07:00:00 +0200

What is gendered innovations? Gendered innovations refer to the creative and transformative processes that integrate sex and gender analysis into research and design. Rather than treating gender as an afterthought or a mere demographic concern, gendered innovations actively incorporate it as a critical variable that can influence the direction and outcomes of research.

In this episode of KnowThyBrand Podcast, prof. Londa Schiebinger, from Stanford University, explains how accounting for sex and gender differences can lead to more accurate results, safer products, and more inclusive innovations

Click here for show notes and resources mentioned in this episode.

Diversity in VC: The Importance of Investing in Female Founders

Tue, 16 Jul 2024 07:00:00 +0200

In the dynamic world of startups, securing venture capital is often a critical step towards scaling a business. However, for female founders, this journey can be fraught with additional challenges due to biases and stereotypes.

Our guests in this episode are Tülin Tokatli and Hale Yildiz from Pitch Me First and they discussed the challenges faced by female founders in the venture capital industry. They highlighted the low percentage of funding received by female-led startups and the biases and cultural barriers they encounter during the fundraising process. They also explained the importance of increasing diversity in VC teams and suggested measures such as prioritizing female-led teams and promoting visibility for female founders.

Click here for show notes and resources mentioned in this episode.

Overcoming Self-Limiting Beliefs Through Neuroplasticity

Tue, 02 Jul 2024 09:00:00 +0200

Have you ever felt held back from pursuing your dreams or potential due to beliefs about your own abilities? You're not alone.

In today’s episode, psychologist Carolina Nikaedo explains how we form self-limiting beliefs from a young age and shares strategies to overcome them. She also dives deep into neuroplasticity - the brain's ability to form new connections. Through a focused effort to bring beliefs to consciousness, to take space and engage rational thinking, and to intentionally replace negative thoughts, we can "rewire" our brains.

It's not easy to overcome deeply ingrained beliefs, but it is possible with neuroplasticity. With awareness, intention and practice strengthening new neural pathways over time, neuroplasticity allows us to reshape our self-image and overcome what once felt like fixed limitations. Because our abilities are not predetermined - there is always room for growth.

Click here for show notes and resources mentioned in this episode.

Breaking Gender and Age Barriers in the Workplace

Tue, 18 Jun 2024 07:00:00 +0200

Ageism, the discrimination or prejudice against individuals based on their age, remains a pervasive issue in today's workplaces. Recent studies reveal that nearly 65% of workers have experienced age-based discrimination at some point in their careers.

In today’s episode Avivah Wittenberg-Cox, a thought leader in gender and generational balance and a CEO of 20-first, discusses the four phases of women’s careers and the overlaps between gender and age. Avivah also highlights the need for companies to leverage the talent and potential of older workers in the 21st century because embracing age diversity isn't just about compliance or meeting quotas; it's about unlocking the full potential of every employee and creating a workplace where everyone feels valued and empowered to contribute their best.

Click here for show notes and resources mentioned in this episode.

Authenticity in Business and Dealing with Imposter Syndrome with Sophie Mathur

Tue, 04 Jun 2024 06:00:00 +0200

Authenticity isn't just a buzzword—it's the cornerstone of building meaningful professional relationships, nurturing a strong brand reputation, and ultimately achieving lasting success. In a world where polished LinkedIn profiles and perfectly curated Instagram feeds can sometimes overshadow genuine connections, join us in this episode to discover the importance of staying true to yourself in every business interaction.

At the same time, no matter how many accolades we add to our resumes or LinkedIn profiles, many of us battle with that nagging feeling of not being "enough." Imposter Syndrome sneaks in, whispering doubts and fears that can hold us back from reaching our full potential.

In today’s episode Sophie Mathur, a Mergers and Acquisitions lawyer and Corporate Partner at Linklaters shares her story of success as well as her insights and practical strategies to not only overcome Imposter Syndrome but also to thrive authentically in your professional journey.

Because at the end of the day, it's our human experiences and connections that truly define success.

Click here for show notes and resources mentioned in this episode

Navigating the Intersection of Finance and Diversity: Insights from Luxembourg's Minister of Finance

Tue, 07 May 2024 08:00:00 +0200

In this episode, we're privileged to sit down with Mr. Gilles Roth, the Minister of Finance in Luxembourg. With a wealth of experience in both finance and politics, Mr. Roth offers unique insights into Luxembourg's pivotal role in global finance and its commitment to sustainable and inclusive financial practices.

Join us as we explore Luxembourg's journey to becoming a cornerstone of international finance within the European Union, the challenges and opportunities of sustainable finance, and the initiatives driving gender diversity and inclusion in the financial sector.

Topics covered in this episode:

Luxembourg's position in global finance
Importance of competitiveness, attractiveness, and legislative modernization to sustain Luxembourg's financial prominence
Challenges in sustainable finance, including regulatory complexities and data compliance
Acknowledgment of gender disparities in finance and initiatives to foster women's involvement.
Women in Finance Charter and its impact on gender diversity within companies.
Discussion on the Gender Finance Task Force
Reiteration of commitment to promoting gender finance and diversity globally.

The Power and Importance of Financial Literacy with Danielle DiMartino

Tue, 19 Mar 2024 08:00:00 +0100

In this episode, Danielle Di Martino, CEO and chief strategist at QI Research, delves into the critical importance of financial literacy and inclusion. Drawing from her own journey, Danielle highlights the underrepresentation of women in finance and stresses the necessity of empowering them through financial education.

Topics covered in this episode:

Importance of financial literacy and inclusion
Gender disparities in finance
Challenges and advice for women in finance
Promoting financial literacy through accessible resources
Educating young people about money management
Advocacy for incorporating financial literacy into school curricula

Connect with Danielle on Twitter and make sure you take a look at her new book Fed Up: An Insider's Take on Why the Federal Reserve is Bad for America

Unlocking the Power of Storytelling and Fostering Inclusive Company Culture

Wed, 06 Mar 2024 08:00:00 +0100

At the heart of every organization lies the human element—their values, aspirations, and stories. It is in embracing and nurturing this humanity that true leadership and organizational excellence emerge.

In this episode of KnowThyBrand, Pascal Viscor, an entrepreneur, storyteller, and strategist, shares his insights into the significance of purpose and vision for companies. The conversation covered the transformative potential of authentic storytelling, the essence of cultivating trust within organizational cultures, and the importance of aligning values with actions.

Topics covered in this episode include:

Importance of Enthusiasm and Resilience in Business Development
Building Authenticity and Trust in Organizational Culture
The Role of Leadership in Fostering Inclusivity
The Evolution of Organizational Culture
Reflecting on the Progress and Future Direction of Organizational Culture

Find out more about Pascal and his work.

Embracing Responsible Consumption: A Path Towards Sustainability

Tue, 20 Feb 2024 08:00:00 +0100

Ever wondered how many business cards you've handed out recently? For most, it's a fleeting exchange, a mere formality in the whirlwind of networking. But for Martine Bosch, founder of Ecofluent, each business card is a statement—an embodiment of sustainability, innovation, and the power of conscious consumption.

In a world where disposable culture reigns supreme, Martine's approach challenges the norm and inspires us to rethink the way we connect and consume. Her unique business card, crafted from repurposed cardboard, make it evident that there is something remarkable about her and her mission.

Topics covered in this episode include:

Introduction to the concept of responsible consumption
Reducing, reusing, and repairing items over constant buying and throwing away
Consumer power in driving change through purchasing decisions
Fast fashion and the need for sustainable alternatives
The importance of individual action and collective advocacy
Circular design as a key element in transitioning to a sustainable economy
Advocating for policy changes to support sustainable practices
The necessity of embracing responsible consumption for a sustainable future

Find out more about Martine and her amazing work!

Breaking Barriers: A Conversation on Gender Inclusion in Politics and Business

Fri, 02 Feb 2024 08:00:00 +0100

“From a very young age, girls are often taught to diminish our skills. You don't want to take too much credit, and you don't want to be too assertive, but at the same time, you have to be confident. But you can't be self promoting. So, don't promote yourself too much, but at the same time, be assertive and have leadership traits.”

These are the words that my most recent guest on KnowThyBrand Women podcast, Mary Chung Hayashi, used when talking about women in politics.

Mary Chung Hayashi is an award-winning author, national healthcare leader, and former California State Assemblymember. With a distinguished career in public service, Mary has spearheaded substantial reforms in mental health services, championed gender equality, and forged powerful, unprecedented partnerships for social causes that previously had no financial or public backing.

In her book Women in Politics, Mary offers a riveting exploration of the strides made by women in government. This essential, contemporary analysis bridges the gap between past and present, blending Mary’s personal journey as an Asian American immigrant and former California State Assemblymember with the inspiring stories of trailblazing women in political leadership.

Featuring interviews and insightful discussions, Mary brings to life the trials and triumphs of these women, showcasing their invaluable contributions to political landscapes and the transformative power of their perseverance. Her work sheds light on the ongoing struggles for gender-political parity and serves as a call to action: we must actively participate in shaping our democracy.

Pioneering Steps Towards Gender Equality and Inclusivity with Yuriko Backes, Luxembourg Minister for Gender Equality and Diversity

Thu, 18 Jan 2024 07:00:00 +0100

In a recent podcast episode, I had the honor to sit down with the former Minister of Finance and current Minister of Defence, Minister for Mobility and Public Works and Minister for Gender Equality and Diversity in Luxembourg, Yuriko Backes.

We started our conversation by discussing a transformative initiative that marked a significant milestone in the pursuit of gender equality—the Luxembourg Women in Finance Charter - we followed with important insights into her experiences and the broader efforts to promote gender equality.

Some of the topics we covered include:

The importance of embracing the diverse needs of the LGBTIQA+ community
The critical role of individuals, regardless of gender, in making a conscious effort to include diverse voices
Financial independence for women
The fight against gender-based violence
Man allyship
and much more!

Transforming Gender Relationships: The Path to Equity and Reconciliation

Fri, 27 Oct 2023 11:00:00 +0200

Amidst the prevailing gender disparities in today's society, one might wonder if reconciliation between the genders is even possible. Enter William Keepin and Cynthia Brix, the authors of the book "Gender Equity and Reconciliation." Their interesting work offers a different perspective on fostering harmony and understanding between men and women, paving the way for a brighter future.

For over three decades, William and Cynthia have dedicated their lives to reshaping the conversation around gender and sexuality, challenging societal norms and inspiring individuals to embrace transformative change. Their work, encapsulated in their book, provides a safe space for people to share their truths without judgment, guilt, or blame. It is a collaborative journey towards gender reconciliation, rooted in the concept of Ubuntu – "I am because you are."

Mantra Media: Inspiring Ethical Marketing and Purpose-Driven Success

Tue, 17 Oct 2023 07:00:00 +0200

In an era where businesses often prioritise profit above all else, Johnny Pawlik, the driving force behind Mantra Media, emerges as a beacon of hope for those seeking a more ethical approach to marketing and entrepreneurship. With a compelling story and a philosophy that transcends the ordinary, Johnny embodies a commitment to ethical values in business that inspires many.

In fact, Forbes has bestowed the prestigious title of the "most ethical marketing and branding company" upon Johnny's company, solidifying their unparalleled reputation in the industry.

With Johnny we discussed:
Honesty and Transparency as foundations of Success
Choosing the Right Employees and the Right Clients
Overcoming Challenges and Discovering Purpose
What Does Success Mean to You

Find out more about Johnny: https://www.linkedin.com/in/mantramarketing/
and about Mantra Marketing: http://www.mantrahq.com/

Engaging Men in the Pursuit of Gender Equality

Wed, 04 Oct 2023 06:00:00 +0200

In an era where gender equality is a pressing global concern, Daniele stands at the forefront of challenging traditional norms and advocating for change. Daniele Fiandaca, the visionary founder of Token Man Consulting, is an expert in the field of inclusion and diversity. His insights on the pivotal role of men in the gender equality movement, as well as the obstacles they face, provide a fresh perspective on this critical issue.

Daniele’s journey toward advocating for gender diversity began a decade ago during his career in advertising, where he held various leadership roles. At that time, he organized events for creative directors globally, including one pivotal dinner event for twelve women. While the presence of twelve women didn't surprise him, what transpired when he entered the room was entirely unexpected.

Upon entering the dinner, Daniele experienced an abrupt loss of confidence—an invisible force seemed to snatch it away. As the dinner progressed, he found himself surrounded by conversations he couldn't relate to, pushing him further into the periphery. When he attempted to introduce the dinner he had funded, his co-host, a woman, interrupted him. These experiences were strikingly similar to what women often encounter in male-dominated settings.

It was through these firsthand experiences that Daniele truly grasped what it felt like to be part of the "out group." Despite his numerous privileges, he hadn't fully comprehended the extent of the impact such exclusionary experiences could have on individuals. This awakening marked the beginning of his commitment to driving change in the field of gender equality.

In this episode Daniele Talks with us about:
> The Necessity of Men's Involvement
> Fostering Uncomfortable Conversations
> Positive Masculinity: Nurturing a New Narrative

Links and resources:

Masculinity in the Workplace (21 Nov) https://www.eventbrite.co.uk/e/masculinity-in-the-workplace-2023-virtual-edition-tickets-705891599777?aff=oddtdtcreator

Token Man Panel series - https://www.eventbrite.com/cc/token-man-panel-series-1095089

Token Man Brave Spaces - https://www.eventbrite.co.uk/e/token-man-brave-spaces-tickets-714728571397?aff=oddtdtcreat or

Research reports - https://www.tokenman.org/thought-leadership

Connect with Daniele - https://www.linkedin.com/in/danielefiandaca/

Uniting Art and Sustainability: Meet Patricia Luchetta and Her Non-Profit, Charlotte in Red

Tue, 19 Sep 2023 08:00:00 +0200

In the world of art, where creativity knows no bounds, lies a visionary with a passion for positive change. Patrizia Luchetta, an Italian name with an unwavering determination, is the driving force behind an inspiring non-profit organization called Charlotte in Red. This remarkable initiative aims to address gender inequality in the art world while promoting sustainability through the captivating medium of documentaries featuring talented female artists.

Join us as we delve into the extraordinary work of Patricia Luchetta and explore the transformative power of art and sustainability.

Personal Branding - how your pictures tell your story

Tue, 05 Sep 2023 06:00:00 +0200

Today, we have a special treat for you as we dive into the world of personal branding from a different angle with the incredible Sandy Grisby, a multi-talented photographer, and personal branding expert.

In our efforts to develop our personal brand, we must acknowledge that we live in a world where image and perception matter. And like with work on our brand strategy, also with our image it's easy to fall into the trap of creating a fictional character to please others. However, Sandy urges her clients to understand their target audience without sacrificing their genuine identity.

By striking a delicate balance between audience perception and personal authenticity, individuals can develop a personal brand that resonates deeply with their key stakeholders. Sandy's own journey in personal branding showcases the power of being genuine - a key aspect that has helped her connect with clients worldwide.

So, let's explore the significance of authenticity, the power of natural photos, and the art of personal branding that stands out from the crowd.

Find out more about Sandy's services here -> https://www.sandyinfocus.com/

Riding the Rainbow: Building Connections, Spreading Joy, and Creating a Better World through Donations

Fri, 21 Jul 2023 07:00:00 +0200

In a world often filled with negativity, there are individuals and organizations working tirelessly to make a difference and create a better, more inclusive world. In our latest podcast episode, we had the honor of meeting Emanuele Santi, the visionary founder of "Riding the Rainbow," and Lena Shevchenko, a Ukrainian mother living in Luxembourg, who discussed their project's journey toward inclusivity and the power of donations to positively impact lives.

How You Can Get Involved?

Through Riding the Rainbow, people have the opportunity to form connections and better understand the struggles and triumphs of others, fostering a sense of gratitude and support.

Here are the steps you can take to get involved today:

Download the Riding the Rainbow app from their official website to participate in this transformative project.
Encourage others to use the app and donate unused items, such as bicycles, toys, books, electronics, and more, to make a difference in the lives of refugees and vulnerable migrants.
Advocate for the integration of technology platforms like the Riding the Rainbow app to foster empathy and understanding among individuals from diverse backgrounds.
Support the mission of Riding the Rainbow by spreading awareness and exploring opportunities for collaboration or support from organizations interested in promoting inclusivity and creating a better world.
Involve children in acts of giving back by encouraging them to use the app and witness firsthand the impact their donations can have on someone else's life.

So, it's time to hop on this rainbow ride of spreading love, care, and support. Are you ready to make a difference? Download the app, spread the word, and let's change lives, one small act of kindness at a time. Together, we can truly make this world a better place!

From Yoga Teacher to Mother Trucker Yoga: A Journey of Purpose and Success

Tue, 04 Jul 2023 12:00:00 +0200

In this podcast conversation, we had the pleasure of chatting with Hope, a remarkable woman who took a leap of faith and transformed her career from being a traditional yoga teacher to establishing her very own successful business called "Mother Trucker Yoga”.
We dug deep into her journey, exploring the challenges she faced and the incredible decision-making process that led her to discover her true calling: providing truck drivers with unique yoga and wellness solutions.

-> Key takeaway: The Power of Focused Targeting and Niche Marketing
Hope emphasized the importance of unwavering focus and truly understanding the unique problem she aimed to solve for her target audience. Initially, she grappled with the fear of narrowing her marketing efforts exclusively to truck drivers, worried about alienating a potentially larger market. However, by staying true to her mission and wholeheartedly targeting truck drivers, she found her path to success.

Find out more about Mother Trucker Yoga here
www.facebook.com/MotherTruckerYoga

www.instagram.com/mothertruckeryoga

www.MotherTruckerYoga.com

Emigrant spouses and the loss of female talent

Wed, 07 Jun 2023 11:00:00 +0200

In this episode, we talk with Maria Elo, an associate professor at the University of Southern Denmark and an immigration fellow at the Institute of Migration. Drawing from her academic expertise and personal experiences, Maria sheds light on the challenges encountered by spousal migrants and provides insights into this crucial topic. With a particular focus on women, Maria also highlights the alarming consequences of losing valuable talent due to inadequate support systems.

In this episode, we cover:

Different types of challenges faced by migrants, including institutional challenges related to formal identity and private business challenges related to social and work-life contexts

The challenge of language barriers faced by migrants and the difficulties of investing in language learning while balancing other responsibilities
The importance of long-term planning and strategic engagement with one's own talent and future development
The need for multi-stakeholder engagement to discuss how to put different resources into use and create innovation and development
The importance of doing a personal analysis of potential pathways before making decisions

Join us as we explore the barriers faced by women in particular, the impact on individuals, companies, and society at large, and potential solutions to address this issue.

FInd out more about Maria here: https://www.linkedin.com/in/maria-elo-593579a2/

Time to talk about Iran and what is happening after the death of Mahsa Amini

Wed, 03 May 2023 11:00:00 +0200

This episode is dedicated to Iran and the people who are protesting after the killing of Mahsa Amini. While most news outlets have long stopped covering what is happening in Iran after the initial wave of protests started in September, the reality is that people in Iran are still challenging the Government.

In this episode, we talk with Nahid Mohammadi and Shabnam Sabzehi, two brave women who left Iran but continue to support women in their home country from Luxembourg.

In this episode, we cover:

A brief recap of Iran's history. How did we get here?
What is it like to live in Iran as a young woman
What happened after the killing of Mahsa Amini and why is such a different type of protest from previous ones
The role of men supporting women in this protest.
What is happening at the moment, in Iran and outside in terms of fighting the regime
What we can all do

Tune in to learn more about the protests in Iran and what people from all over the world can do.

Positive Leadership in Practice

Tue, 18 Apr 2023 11:00:00 +0200

In this episode, we talk with Cornelia Lucey, a Leadership psychologist and business owner.
Cornelia shares with us what ‘Positive Leadership’ is and how it integrates what we know from the leadership field in what creates the most effective leaders, with what we know from the science of positive psychology to offer us an integrated model of leadership that brings the best in wellbeing and performance from leaders and others.

Over 2020 and 2022 Cornelia Lucey and Jolanta Burke developed a memorable framework called the ALIGHT model to help the world to understand how we can develop more effective leadership approaches from this combination of research fields.

The ‘ALIGHT’ model talks about six specific resources that when applied and developed make the biggest difference in how leaders and their teams feel and perform.

These six resources are:
Abundance -> a leader’s inclination towards seeing, developing, and using their own, other people’s and organisational strengths.
Limberness -> a leader’s ability to adapt, be emotionally agile and become resilient in changing contexts.
Inspiration -> is a resource that helps leaders inspire others to become the best versions of themselves. t differs from leaders being perceived as inspirational, which implies they are superhuman. Inspiration is not a superhuman quality but a resource that helps leaders move themselves and their teams to resolute action.
Grand Design -> is a leader’s ability to transcend day-to-day activities into meaningful contributions and vice versa.
Health -> consists of three elements: promotion, which relates to leaders taking action to promote healthy behaviours; orientation, referring to leaders taking action to ensure a healthy environment; and full integration, which refers to healthy exchanges between leaders and their tribe and consideration of wider stakeholders.
Tribe -> the leaders’ ability to assess, initiate, foster, develop and redevelop relationships to meet our relational needs as an individual, team, organisation or within a system.

To find out more about the ALIGHT model visit https://www.cornelialucey.com/the-book

The little story of a little girl with a very big heart: raising money for Africa

Fri, 31 Mar 2023 05:00:00 +0200

In this episode, we have a very special guest: Neve Swart, an 8 years old girl who, despite her young age, is already raising money for children in Africa.

Neve is from South Africa and has been living in Luxembourg since January 2021.

Recently, she realised that she had a skill and a passion for doing nails and other beauty treatments and started treating her much delighted mother. Others started noticing her mom's nails, and were extremely surprised when they were told that Neve did them. Soon the ‘’bookings’’ started flying in. However, when her ‘’clients’’ started to give her money she did not feel comfortable receiving the money for herself. She thought about this for a while, and approached her mother - saying ‘’Mom I love doing nails for others, however I think there are others that need the money more than me’’, she then asked if she could start a fund and raise money for children back in South Africa.

Growing up in South Africa she was exposed to many families and children who are in need of a home, food, clothing, love and care. While living in South Africa she would donate her clothes, toys and make sandwiches for others - she thus felt she needed to do more for the children back home now that she is living away from home.

And that's how her adventure started.

Today she has already made a donation to the ’Eastern Province Child and Youth Care centre’ and she is planning to reach an even more ambitious goal: raising Eur 500 for a new donation to the centre.

Help Neve reach her goal either by contacting hi@knowthybrand.com to book a manicure if you are in Luxembourg (we will put you in contact with her parents) or by donating directly at her fundraising page: https://urlzs.com/uV9qh

War, Women, and Tech

Fri, 17 Mar 2023 05:00:00 +0100

In this very special and moving episode, we speak with 3 women from Ukraine: Iryna Volnytska, Nataly Veremeeva, and Valeriia Kotsur.

Iryna and Nataly live and work in a country at war and share with us how this has changed their life but also how this war is affecting men and women differently and how Ukraine is, despite it all, still pushing its Tech agenda with the women taking center stage. Valeriia shares her experience of support from abroad to help build a bright future for Ukraine after the war.

In particular we discussed:
- What it is to actually live in a country at war. Let's remember that the war is not just in the news but in real people's life.
- The role of women in the war, particularly as, while some women have joined the army, still conscription only applies to men or people working in key sectors like hospitals.
- This means that women are free to leave the country, and that's why they were able to move to other countries with the kids. But women abroad work tirelessly to support their country from abroad as ambassadors to raise awareness, raise funds, collect donations and much more
- In the meantime, with all the traditional heavy industries being destroyed, Ukraine is investing in its Tech capabilities, with the tech industry still thriving despite the war.
- Interestingly women are also changing jobs to respond to the destruction of some of the more traditional industries and they move to tech. In fact today in Ukraine, there are more women enrolling in STEM courses the men, a unique case in the world.
- Iryina, Nataly, and Valeriia also share their positive outlook for a bright future for Ukraine and their hope for more support from Europe to help build together a future of peace for all.

Change starts with bravery

Tue, 28 Feb 2023 03:00:00 +0100

In this episode, we talk with Kate Monserrate, co-founder and director of Simplify Consulting.

Kate, together with her business partner Carl and their team decided to invest substantial resources, in terms of financial, personnel, and time resources, to create a seriously impressive whitepaper on a topic that could make us wonder: gender equality. What does gender equality have to do with financial consulting? It turns up, a lot.

Listen to Kate as she runs us through the 3 areas of their whitepaper:
- Education and fighting stereotypes about gender roles from a very young age
- Women's life stages (particularly the effects of motherhood and menopause on career)
- Internal barriers like impostor syndrome.

Kate shares very useful insights on how to address these matters, never expecting "women to fix themselves" but advocating for change inside companies like hers to foster a more inclusive future.

Download read the whitepaper here: https://www.simplifyconsulting.co.uk/wp-content/uploads/2021/07/Gender-Gap-White-Paper.pdf
Discover Kate here: https://www.linkedin.com/in/katemonserrate/

Unlocking the magic in every woman

Tue, 14 Feb 2023 00:00:00 +0100

In this episode we talk with Mari Vasan, CEO, Entrepreneur, Professional Hypnotist, Women´s Transformational Life Coach, and Founder of MindGift.org.

But that's not all! Mary is a former Wall Street senior executive and Managing Director of US Equity Research who by her full will decided to walk away from a career that, in her own words, defined her exclusively by her job title and salary, to start a new career dedicated to helping others.

Today, Mari is an over 10 years experienced coach, and her life mission is to help middle-aged women start living the best half of their lives.

Her top tips to find our own magic are:

-> Reconnect with your own body
-> Believe in yourself. We have plenty of programs that almost automatically drive our lives. Stop. Reflect. Decide.
-> Decide to add value, you will be noticed.
-> Decide to believe you can, as supposed to can't.
-> Decide to surround yourself with positive people.
-> Decide to continue caring for others, but do not forget yourself

Find out more about Mari and her work here:
Linkedin: MariVasan

Youtube: @marivasan

Facebook: Mari Vasan

Website: Mari Vasan and MindGift.org

Personal branding - what it is, why it matters and how to develop it.

Tue, 31 Jan 2023 07:00:00 +0100

"You too are a brand. Whether you know it or not. Whether you like it or not".
Mark eckō, founder and chief creative officer of marc eckō enterprises

In this episode, we discover what personal branding is, and what it is not. Why you should care about it and how you can develop a strong personal brand to support your career.

The main takeaways are:
- Personal branding is about optimising associations, feelings, and impressions. It is about building trust.
- Personal branding is NOT about creating a fictional character that we bring to work.
- Working on your personal brand can help you:
-->Unlock your superpower
--> Boost your confidence
--> Differentiate you from the competition
-->Develop effective communication
--> Develop thought leadership

There are 3 main steps in developing your personal brand:
1. Define your brand
2. Define your audience
3 Communicate your brand.

1. Define your brand:
WHO you are in the context of work: clearly define what you do and what benefits you bring to whom. WHY you do what you do, WHAT you want to achieve career-wise, and HOW you are going to get there. Your VALUES and how they align with the values of the company you work for or planning to work for.
REASONS to believe: list them, not to share them but for YOU to acknowledge and remember.

2. Define your audience:
->WHO do you want to target?
->WHAT are their needs?
->HOW you can fulfill these needs?

3. COMMUNICATE YOUR BRAND
Communicating your personal brand is about finding venues, online and not, where to demonstrate your thought leadership. In a way that works for YOU.

Find out more about these 3 steps and how to build a strong personal brand by listening to this episode and contact us if you need any help with your personal branding or how to communciate it (hi@knowthybrand.com, www.knowthybrand.com)

A Judgement-Free Guide to Diversity and Inclusion for Straight White Men

Tue, 10 Jan 2023 07:00:00 +0100

In this episode, we host an old friend of our podcast, Felicity Hassan.

Not only Felicity is the found of The Find, a recruitment agency the focus on diverse recruiting, but she is also the co-author with Suki Sandhu of an incredibly inspiring book called 'How To Get Your Act Together: A Judgement-Free Guide to Diversity and Inclusion for Straight White Men'

As the name implies, the book offers a very straightforward approach to diversity, providing clear explanations for concepts we might not be so familiar with (like gender identity vs sexual orientation just to cite one), real examples of changes companies implemented to support diversity, and practical suggestions for all of us to learn and become truly inclusive.

During our conversation, we focused in particular on:
- Diversity fatigue, why people are tired of hearing about the need for diversity and what we can do about it
- The misleading concept of meritocracy
- Motivators for the C suite and middle management to embrace and promote diversity that go beyond the business case.
- Allies and the difference between being not discriminatory vs being against discrimination.
- the importance of active curiosity to change and inspire change.

Find out more about Felicity here: https://www.linkedin.com/in/felicitybt/
Find her book here: https://www.amazon.com/How-Get-Your-Together-Judgement-Free/dp/0241485215

The big jump: for the corporate world to entrepreneurship

Tue, 13 Dec 2022 05:00:00 +0100

Today, Amy Anthony runs her private practice called NYC Aromatica and is the New York State representative for the Alliance of International Aromatherapists. But this has not been always her life.

Amy used to have a corporate career and it was her love and knowledge of plants that became a bridge between her corporate past and her entrepreneurial future.

In this episode, we discuss with Amy about:

*The importance of taking opportunities that come our way
*Finding the courage to talk about money
*Changing our outlook to find confidence
*The all-too-common issue of undercharging
*Learning to acknowledge our value.

As host of the Essential Aromatica podcast, Amy has made a name for herself as an expert in how essential oils can support wellness and vitality while increasing outputs and promoting more positive work environments.

Find out more about her work:
https://www.linkedin.com/in/amy-n-anthony/
Instagram: @nycaromatica
nycaromatica.com

Empowering women with H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg

Tue, 15 Nov 2022 08:00:00 +0100

In this episode, we have the absolute honor and pleasure of hosting H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg.

Despite the very important (and long!) job title, H.E. Thomas candidly opens up about her professional experiences and how she has found herself in several mostly male-dominated jobs.

With a very practical approach and a quick-wit and a spontaneous sense of humor, H.E. Thomas navigates us through some of the challenges that she has faced as well as how she has dealt with them.

Strongly passionate about empowering women, H.E. Thomas shares her tips for companies and individuals alike, from the importance of supporting the socializing process within a business to the necessity to finding your inner strength and voice.

This and so much more in this not-to-be-missed episode.

Annette Allen: women in tech

Thu, 03 Nov 2022 08:00:00 +0100

In this episode, we talk with Annette Allen, Development Team Leader at WellData, an IT company based in the UK.
Annette shares her journey to starting a career in IT, the challenges she has faced as well as the opportunities that working in IT brought to her.
We discuss the societal pressure put on girls when they consider a career in STEM, how this translates into low numbers of women in tech, and the negative effects of low degrees of gender diversity on business efficiency.
We share ideas on how to support a more inclusive work environment and the critical role of role models and mentors. Annette even offers to answer any listener who is considering a career in tech and is looking for a mentor!
Find out more about Annette and/or reach out to her here

Lisa Burke: career, success and the challenges of motherhood

Tue, 18 Oct 2022 08:00:00 +0200

In this episode, we talk with Lisa Burke, the famous broadcaster, inspiring woman, and mum of 2 teenagers.

During our conversation, Lisa tackles a very true, but often untold, part of the amazing journey of being a mother: the toll it can take on your career. We all wish that we can have it all, a family, kids, career, healthy diet, time for the gym, time for friends, and even a hobby perhaps.
The reality though is very different, and at some point, something, or some things, have to give. It doesn't really need to be this way, but this is the situation in which many women find themselves all too often. Unfortunately, as much as we mention it in our conversations, we hardly take a proper look at what it really means for women and what could be done to truly support women instead.

Lisa offers her candid view on this subject and bravely shares her own experience in the hope of supporting other women and inspiring change-makers to embrace and address this challenge.

A massive thank you to Lisa for giving voice to a struggle that too often is left to women to deal with in isolation.

Find out more about Lisa:
https://www.lisatoniburke.com/
https://www.linkedin.com/in/lisa-burke-4272276/?originalSubdomain=lu

There is nothing micro about a Billion Women With Mary Ellen Iskederian

Tue, 04 Oct 2022 07:00:00 +0200

A fantastic episode packed with research, information, and insights about financial inclusion, why it matters, how it affects women, and what we can do about it.

Our guest is Mary Ellen Iskenderian, the President and CEO of Women’s World Banking, a passionate advocate for women’s economic empowerment, and the author of the incredibly important book "There’s Nothing Micro About a Billion Women: Making Finance Work for Women"

With Mary Ellen we discuss:
- What financial inclusion is and how it relates to gender inclusion.
- The3 pillars of financial inclusion: ability to save, ability to borrow, and insurance
- Why microfinance, as much as it is critically important, alone is not the answer to the gender inclusion problem
- Digitalisation of finance, how it is helping close the gender financial gap, and the potential role of fintech companies
- Practical recommendations that we can all implement to have an impact.

Find out more about Mary Ellen here: https://www.womensworldbanking.org/about-us/our-team/mary-ellen-iskenderian/

The secret to recruiting for diversity

Tue, 20 Sep 2022 07:00:00 +0200

It is a well-known fact that a diverse workforce brings greater creativity, social justice, and financial returns. And yet, all too often effectively recruiting diverse candidates seems a challenge for most companies.

Felicity Hassan, Board member, book author, and co-founder of The Find, shares with us how to effectively hire for diversity.

Felicity founded her company precisely with the intention of helping companies look beyond the sea of traditional candidates to spot diverse leaders. In this episode, she tells her journey from being on the receiving end of horrific hiring experiences to driving inclusive recruitment.
She explains how diversity is not only the right thing to do but also a competitive advantage that can take your business to the next level.

With Felicity, we talk about gender diversity in the context of intersectional diversity and how different types of diversity (gender, race, sexual orientation, etc.) build and intersect with each other. We discussed why it matters for companies to truly understand diverse target audiences and why having a diverse workforce helps with that.

Finally, Felicity shares her pro tips when it comes to authentically seeking diverse talent: from clearly defining the company's values and mission, to ensuring that talent research is truly inclusive, all the way to the interviewing and onboarding process, listen to Felicity to find out how you can effectively create a more diverse workforce for your business.

Find out more about Felicity and her business:
https://www.linkedin.com/in/felicitybt/
https://www.thefindpartners.com/

Dr Ingrid Murra and her successful journey to secure venture capital funding

Tue, 06 Sep 2022 00:00:00 +0200

In this episode, we talk with Dr. Ingrid Murra. In her own words, Ingrid is a mission-driven entrepreneur and orthodontist passionate about democratizing access to confidence by way of smiles. Her business, TwoFront, helps individuals get the best care for their smiles while helping small practices grow.

In a world where women founders only received 2.3% of all VC funding in 2021 and latino women are a very small minority in this group, Ingrid has managed to secure $5 million for her startup.

Ingrid shares with us her experience in starting a business, getting the first employees, and securing VC funds even despite the challenges that women have to face.

In particular, Ingrid talks about the importance of celebrating wins and failures every single day, because we don't need to forget our achievements and we don't need to be afraid of failure.

The key for Ingrid is to be prepared, determined to find solutions and to fix problems, and to stay calm and clear-minded without forgetting to accept vulnerability.

Find out more about Ingrid and her business here:
www.mytwofront.com
IG: @mytwofront
IG: @dringridmurra

A day in the life of a start-up dedicated to sustainability

Wed, 24 Aug 2022 07:00:00 +0200

What does it take to become an entrepreneur? What are the main challenges and why is it worth starting such a journey?

Kasia Krzyzanowski is the founder of Neighbour Magazine, a magazine dedicated to sustainable living. From slow living to sustainability, from circular economy to regenerative practices, Neighbour Magazine brings to its readers the stories of the people around us who are making and doing, creating places, spaces, products, and ideas that make our world a better place.

Kasia shares with us how she came up with the idea for her magazine, her passion for providing practical solutions to the current environmental crisis, and her determination to keep a positive outlook.

Kasia talks about the perks and the challenges of being an entrepreneur, the importance of having a clear vision and defined goals, as well the crucial importance of finding people different from us that can help us grow our business beyond what we could do on our own.

A very honest and down-to-earth conversation about what it means to be an entrepreneur, this episode is ideal for people who are considering starting their entrepreneurial journey.

Mirror thinking and fulfilling our potential

Thu, 14 Jul 2022 11:00:00 +0200

In this episode, we speak with Fiona Murden, psychologist, podcast host, and author of the book Mirror Thinking.

Fiona explains to us how mirror thinking is not only the process of observational learning but also the key to social understanding and emotional intelligence.

From there, we expand the conversation to a variety of complex yet critical topics including:

Mirroring and counter mirroring, how we choose them and how they shape us
The difference between meritocracy and mirrorcrazy, are we being really objective when we promote or recruit talent?
The importance of attainable and relatable role models to inspire real change
Mentorship as growth and support and the responsibilities that come with being a mentor
Vulnerability, what it means for leaders, and the concept of insightful vulnerability
Empathy, it is a good skill but can be counterproductive when unmanaged

So much to learn from Fiona!

Find out more https://fionamurden.com/

Flo Williams - Inspiring change via sport

Tue, 05 Jul 2022 11:00:00 +0200

In this episode we talk with Flo Williams, an elite rugby player both for premiership clubs (currently Wasps) & internationally capped with Wales, as well as the Women's Sports Lead with MATTA, a marketing sports agency.

With Flo we discussed her journey as a female sportswoman in a traditionally male sport like rugby, the challenges she faces but also the amazing opportunities that come with playing in a team at an elite level.

We discussed what kept her going when the challenges kept on coming and how these experiences have shaped her as a professional woman.

Finally, we talked about the importance of role models and what an impact sports marketing is having in showcasing inspiring women.

Find out more about Flo here: https://www.linkedin.com/in/flo-williams/
And about MATTA here: https://www.linkedin.com/company/matta/

Revolutionising the concept of gender quotas

Wed, 22 Jun 2022 08:00:00 +0200

This episode is packed with incredible knowledge, information, and insights on gender inclusion.

Kristen, Vice-Chair at European Women on Boards and Former Chief DEI Officer at Barilla, shares her experience as a woman in STEM as well as a champion for gender inclusion.

Kristen talks about some horror stories women face in a highly man-dominated field like STEM, like being asked to take additional tests for the same job while male candidates aren't. She also covers unintentional bias, particularly affinity bias and proximity bias.

Most importantly, Kristen revolutionises the concept of quotas: moving away from the idea that quotas work with women being promoted on the pure basis of their gender regardless of their abilities, Kristen defines quotas as KPIs: it is a fact that gender inclusion brings benefits to businesses, so like any other project in business we need KPIs to define clear goals and track results. This concept involves a real commitment to seek and grow female talent within the organization and to ensure that we move from diversity to real inclusion.

Find out more:

About Kristen here: https://www.linkedin.com/in/kristen-anderson-aaa44a8/

About European Women on Boards http://europeanwomenonboards.eu/

Working together on gender inclusion to benefit the whole society

Wed, 08 Jun 2022 05:00:00 +0200

In this episode, Georges shares his insights into supporting a more inclusive society; Georges talks about his experience as a father, as a CEO, and as an entrepreneur who works in a traditionally male-dominated industry such as the Fintech area.

Covering topics from the role of AI in gender equalit to unconscious bias, from self confidence to promotions at work, Georges provides practical tips to women on how to overcome some common self-limiting habits to increase their chances to succeed in business.
At the same time, Georges encourages companies and the society at large to address the lack of equal opportunities and to work all together towards a more gender-inclusive future.

Find out more about Georges and his company here
https://www.linkedin.com/in/georges-bock-882ba418

https://www.linkedin.com/mwlite/company/investre

The critical role of men in fostering gender inclusion

Wed, 18 May 2022 08:00:00 +0200

In this episode, we talk with Brian Ballantyne, co-founder of Men for Inclusion and author of the book 'Confessions of a working father'.

Brian explains how the idea of Men for Inclusion came about and his personal journey from being a female ally to becoming actively involved in gender inclusion.

With him, we discuss the challenges that men might face in recognising the disparities that still exist between women and men at work and the risk of not recognising those biases and sense of entitlement that might cloud our assessment of work-related situations.

We also talk about the importance of becoming role models to normalise gender equality, to show what women can do in a professional environment and what men can do at work and outside work to support them.

Finally, Brian shares his favourite brand, C&A: an inclusive brand that makes him feel good.

Find out more about Brian's multiple projects here:

https://www.linkedin.com/in/brian-ballantyne-336754/

https://www.amazon.co.uk/Confessions-Working-Father-Brian-Ballantyne/dp/1729107281/

https://www.e2w.co/men-for-inclusion/

https://wide.lu/

Women in STEM: education, goals, and dreams

Wed, 04 May 2022 22:00:00 +0200

In this episode, Sara Kaiser, Program Director at Luxembourg Tech School, shares her experience of working with the next generation and the challenges - and possible solutions/steps - to attract and retain more girls in STEM courses.

A few key points include gender stereotypes and most importantly the stereotype threat -> the risk of confirming negative stereotypes that creates high cognitive load and stress to the point of reducing effective performance.

Sara also covers the importance of a positive social environment where peers are diverse and welcoming and where role models are visible and inspiring (both for girls and boys)

Gender inclusion and the broken rung theory

Thu, 21 Apr 2022 10:00:00 +0200

With his incredibly vast experience in recruitment, in this episode Darren covers some very critical aspects of gender inclusion in business:

The critical role of men in supporting gender equality
The broken rung number 1: at the start of the career -> why do the entry levels have a similar number of women and men but already the first step of the carer progression sees more men than women being promoted
The broken run number 2: women dropping off after starting a family and the consequences on their financial dependency during retirement.
The unexpected downsides of the newly found flexibility at work and the risk of women to become 'invisible'
The necessity for a more inclusive leadership style.

This episode is part of a series dedicated to the campaign "The power of Gender Equality" a campaign that KnowThyBrand and the LhOFT have launched to champion women in finance and technology

Sound (unfortunately) unseen for this episode.

Find out more about Darren Robinson here:
https://www.linkedin.com/in/robinsond/
https://www.linkedin.com/company/andersonwise/

The authority gap, why women are still taken much less seriously then men

Fri, 18 Mar 2022 21:00:00 +0100

"He has a natural authority..."
" He hit the ball with authority"
"He was an authority on the stock market"

These are the examples that you will find if you Google the meaning of authority. None of the examples you will find use the pronoun She.

This is the premise for the incredible book "The Authority Gap, why women are still taken much less seriously than men" by Mary Ann Sieghart.

It's not a secret that women are more likely to need to demonstrate their expertise to be taken seriously, that they are often interrupted, talked over, challenged, and that their professional opinion is not taken into account as much as that one of their male counterparts.

This has a direct impact on personal self-esteem as well as the opportunities for career progression that women have.

Tune in to hear about some very concrete examples of how the authority gap displays in women's everyday life. Listen to the real-life stories of the many people that Mary Ann interviewed for her book, from prominent politicians to everyday people. Be prepared to be shocked by the findings of the studies and the stats that she shares with us. Most importantly, discover what we can all do, women and men, to reduce the gap.

And if you listen to the very end, Mary Ann will share a very interesting report that should make every man want to become an active part of the solution 😉

Girls are raised to be perfect, boys to be brave - Denise Voss

Thu, 17 Mar 2022 22:00:00 +0100

We often hear that one of the main challenges that women face when climbing their career ladder is the lack of self-confidence.

Denise Voss shares a very interesting point: women are not born without confidence, somehow along the journey, we become less confident.

Denise is Chairwoman of LuxFlag, an independent and international organisation that promotes the raising of capital for sustainable investments, and she is an inspiring role model for women willing to grow their careers.

In particular, Denise shares a talk from Reshma Saujani in which she explains how our lack of confidence has a lot to do with external factors like the way we are raised. Traditionally boys are being raised to be brave, to dare, to jump from trees, while for girls the expectation is that they should be calm and reliable, ultimately to be perfect.

The consequences are that women are less likely to take risks, and in the workplace, this means that women are less likely to apply for jobs they are not 100% qualified (while men do it as long as they are at least 60% qualified, as demonstrated by a Hewlett Packard study) and are less likely to put their hands up for a promotion.

So what can we do about it?

Denise's practical recommendations include

Get a mentor, even more than one. Someone that can encourage and support you
Find a sponsor, or super mentor, someone that can help you get that next promotion
Network, with other women but not only. Put yourself out there, meet other people, learn from them, create new opportunities
Practice public speaking, even if it feels like a very daunting task, you can do it. What it takes, in Denise's own words, is planning, preparation and practice.
Take that leap! Sometimes you just need to go for it. And if it doesn't work out, don't worry, you are not a failure, everyone fails at something sooner or later, that won't define you as a person. Instead, learn from the experience.

The best part? Denise shows us what a real role model is: someone who can inspire us not only with her achievements but also by sharing the hurdles she faced along the way.

This episode is part of a series dedicated to the campaign "The power of Gender Equality" a campaign that KnowThyBrand and the LhOFT have launched to champion women in finance and technology

Sound (unfortunately) unseen for this episode.

Listen to Reshma Saujani here https://www.ted.com/talks/reshma_saujani_teach_girls_bravery_not_perfection

Read about the Hewlett Packard study here https://www.forbes.com/sites/womensmedia/2014/04/28/act-now-to-shrink-the-confidence-gap/?sh=5a3631ce5c41

Mira and the secrets behind positive leadership

Fri, 25 Feb 2022 19:00:00 +0100

In this Episode Mira, a Transformational and Clarity Coach to Leaders shares with us some of the main challenges that leaders and particularly female leaders face:
1. Leadership is an amplifier: leadership is about being exposed and being out of our comfort zone, which amplifies weaknesses and fears.
2. Leadership is therefore an inner game, once you master your inner challenges, tackling the external one is the easy part (just Google it!)
3. Women leaders be aware of bias: not just the bias that men have about women, but the ones that we women we have about ourselves: we have been raised to seek perfection and work double hard, these and others are the bias that we put on ourselves and can become stoppers and internal limitations.

Mira also shares some very powerful tips on how to overcome these challenges:
-> Embrace vulnerability, be human (and that will help avoid toxic leadership)
-> Be kind to yourself and look after yourself
-> Have a strategy or a trick for when things get hard and you would naturally return to unhealthy thoughts to catch yourself and move to a more positive space

Mira's favorite brand is Pagaonia for its strong inclusion

Find out more about Mira's work here : https://www.themindtakeaway.com/

https://www.themindtakeaway.com/freedom-for-senior-female-leaders

From trailing spouse to successful freelancer

Sun, 30 Jan 2022 19:00:00 +0100

In this episode, Peta shares her journey from employee to trailing spouse to freelancer.
How to go back to work after a break? The world goes on, what can we bring to a new employer?
Self-doubts are very common amongst women who have left the corporate world, whatever the reason. And yet managing an overseas relocation and/ or managing a young family, and /or looking after family members requires skills, skills that can be incredibly useful in the workplace (adaptability, creative solutions, empathy, just cite a few).
Peta shares her journey in rediscovering her transferrable skills and leveraging them to become an accomplished freelancer.
Her biggest fear: failure. Is she alone in this? no.
Her weapon: courage. Take a leap of faith.
And learn to say no.
Know your worth, set your prices, get support from your network, and never rest on your laurels.
Favorite brand:

https://www.toms.com/

https://www.aman.com/

Kate and 3 key challenges women face in the workplace

Sun, 16 Jan 2022 22:00:00 +0100

In this episode, we talk with Kate Webber, lead product manager at Northern Trust and the founder of the award-winning network WiAS (Women in Asset Servicing).

As Kate started progressing in her career she noticed that the number of women in the higher ranks of organisations was significantly dropping. Finding herself increasingly as the only woman in the room, Kate decided that something had to be done to support women.

Her research on why women don't climb the corporate ladder as easily as men led her to identify 3 main challenges:
1) Lack of confidence: women are less likely than men to put their hand up and challenge themselves with new opportunities
2) Too strict self-judgment: women tend not to apply for promotions or jobs unless they have 100% of the skills and experience required, while men apply for the same opportunities even if they have much less experience than required.
3) Lack of networking: women find themselves isolated in a working world that is male-dominated.

Setting out to make a difference, Kate created the WiAS network, where women can support each other and grow.

In this episode, Kate offers a unique insight into these three challenges and what we can do to address them. We also tackle the critical role of men in achieving gender equality, the positive changes that have happened in the gender inclusion sphere, and the critical difference between role models and supermodels.

Kate's favourite brand is Lego, for its ability to constantly evolve and stay relevant.

Transforming an idea into a global business: the story of Piktochart

Fri, 19 Nov 2021 00:00:00 +0100

Ai Ching, founder and CEO of Piktochart walks us through her entrepreneurial journey.

From bootstrapping to organic growth, from deliberate talent hiring to TikTok all the way to ensuring that you define your niche area to protect your business from bigger, richer and more aggressive competitors, this episode is not to be missed!

Approachable, genuine and business acute, Ching is the kind of entrepreneur that inspires future founders and change-makers

Find out more here:
https://www.linkedin.com/in/gohaiching/
https://piktochart.com/

Setting vision and goals for your business

Thu, 18 Nov 2021 22:00:00 +0100

In this episode Rachel, a talented professional coach and mentor, shares with us some key elements that start-ups and business owners should address to ensure sustainable growth for their business.
Some of the areas we covered in the interview include:

The importance of defining a vision
The difference between long term and short term vision
What makes a good goal
How to stay on track and how to measure success
The importance of celebrating your success
Overcoming challenges and finding support for your vision
What a limiting belief is and how we can address it

Pro-tip: have you considered reciprocal work to get your business started with the help of complementary partners?

This and much more in this episode packed with business advice for start-ups and founders.

Find out more about Rachel here:
https://thrivebeyond.co.uk/
https://www.linkedin.com/in/rachelrrussell/

Impostor syndrome - what can we do?

Thu, 30 Sep 2021 23:00:00 +0200

Often the obstacles we face come from the outside world. But what happens when they come from inside ourselves? Fran, a "recovering CEO", successful entrepreneur and an incredible mentor, talks us through the challenges of recognising and addressing the impostor syndrome, as well as the cost that this struggle has on individuals as well as enterprises.
If you are feeling that scary tinkle, or are dealing with the full extent of an impostor syndrome, listen to Fran and especially reach out to her.
https://uk.linkedin.com/in/franferrisockwell

Profit, pricing and sales in the world of social enterprises

Sun, 12 Sep 2021 11:00:00 +0200

In this episode, our very special guest, Kat Luckock, a Social Enterprise Coach and founder of Share Impact, tackles some of the most challenging topics for social entrepreneurs: profit, pricing and sales.
As social enterprises are born as a way to address social and societal issues, there is often pressure on social entrepreneurs when it comes to recognising the importance of making a profit as this seems to contradict their business purpose. In reality, though, profit is essential to make a social enterprise sustainable while increasing its positive impact. In the same way, getting the price right is essential to ensure not only that social enterprises are not exploited but especially that they can effectively achieve the purpose they set out for in the first place. The other quite unique challenge social entrepreneurs face is how to approach sales in a way that is genuine and in line with the values and goals of their organisation.
Kat Luckock walks us through these challenges and provides invaluable insights for social entrepreneurs to achieve greater impact.

Kat recommends reading Sell Well, Do Good by Roy Whitten and Scott Roy

If you want to find out more about the social enterprise HipHipHooray you can find them here.

Here you can listen to Kat's podcast, on Apple on Spotify.

And here a special free resource from Kat: https://shareimpact.org/success-habits-checklist

Career switch: becoming a freelancer

Sun, 15 Aug 2021 23:00:00 +0200

In this episode Hayley shares her experience in transitioning from a good corporate job to her dream freelancing career. This is not an easy kind of journey and Hayley shares the fears she had at the start, as well as her biggest motivators. Now an established freelancer, Hayley also shares important insights on how to get started, how to find the first clients, what are the biggest perks of her new career are as well as some of the pitfalls. In the process, the conversation brought us to discuss important topics such as mental health (and mental fitness!), personal branding and the importance of kindness, authenticity and human connections in business.
Find out more out Hayley https://pt.linkedin.com/in/hayley-smith-translator

From strategy to logo: the many faces of branding

Wed, 11 Aug 2021 23:00:00 +0200

In this episode Jon, a young, bright, innovative brand expert, walks us through some of the best practices, as well as the perils, of logo design.
From working on the strategy that defines a business visual identity, to the different typologies of logos, Jon shares incredibly useful and practical insights for start-ups businesses and businesses working on their re-brand.
Find out more about Jon's work on his website: www.cultmethod.com

Neuro-Diversity and the benefits of being truly inclusive

Wed, 28 Jul 2021 23:00:00 +0200

In this episode Mel tackles a quite untouched and certainly challenging angle of D&I: neuro-diversity.
We speak about some of the hurdles as well as the perks of welcoming and supporting neuro-divers talent.
What can be seen as an obstacle in the end can turn up to be your team's winning strategy!
We are so grateful to Mel for sharing her expertise, you can find out more about her work here:
https://uk.linkedin.com/in/behindthelines
https://www.behindthelines.co.uk/

Startups: 3 business mistakes you must avoid

Sun, 25 Jul 2021 19:00:00 +0200

In this episode, I share 3 business mistakes I made since turning my company into a social enterprise and what I learn from them.
Unfortunately I had to learn the lesson the hard way: a client not paying their bills, a prospect taking the whole programme I designed for her and getting a cheaper supplier to implement it, and a business partner cutting me out of the very same project I called them for.
If anything, I hope that these experiences might be useful to help fellow social entrepreneurs avoid finding themselves in my same situation.
Also, as mentioned in the video, do check https://shareimpact.org/ and listen to Kat's podcast, is packed with invaluable advice for social entrepreneurs.

Business through the brand lens

Fri, 16 Jul 2021 19:00:00 +0200

In this episode we talk with a brand veteran: With decades working on brand strategy, Kevin guides us through a journey of understanding, building and delivering a strong brand promise for business success. If you are a start-up or an established business owner willing to grow your business, this is the episode for you.
Find out more about Kevin and his business here: https://www.boardwalkhq.com/

Social enterprise yes or not?

Fri, 02 Jul 2021 20:00:00 +0200

In this episode, Barbara, a passionate lecturer at Derby University, explains why new entrepreneurs might want to consider a social enterprise as the legal form for their new venture. Barbara also talks about the ecosystem of traditional businesses, charities and social enterprises, the challenges and how they work together.
If you are considering to start a business or you already have a business and are considering turning it into a social enterprise, don't miss Barbara's incredible insights!

Instagram for small businesses - the tips you need from a real Pro

Sat, 12 Jun 2021 22:00:00 +0200

When the student surpasses the teacher: in this episode we talk with Emi, a former digital marketing student and current food influencer on Instagram.
Emi shares some really important tactics on how to be successful on Instagram, but not just that. Emi demonstrates the value of Facebook and how to use it for geo marketing as well as explaining the importance of being niche.
You can find out more about Emi on her Insta @ emi.fooddelight

Aude and the importance of personal branding

Fri, 14 May 2021 18:00:00 +0200

In this episode, we talk with Aude, the accounting head of a very prestigious bank and one of KnowThyBrand's directors. Listen to the candid interview of a successful woman in business, mum, wife, 'organised person', as she talks about the challenges and the opportunities that lay ahead of many other women in her shoes.
There are so many little gems hidden in this chat, from recalling parents' expectations to owning your personal challenges and fortunes, from admiring other successful people to reminding yourself of your own successes, Aude opens up about what it means to her being a woman in business
#women #Personalbranding #Empowering #Womeninleadership #Inclusion #Equity

Introducing Celine - the inspiring Leader IT project manager, mum and board director

Wed, 12 May 2021 23:00:00 +0200

In this episode we speak with Celine, one of KnowThyBrand's directors and a driving force of our social enterprise.
Celine shares some of the challenges that women face in IT together with some super tips, not necessarily those we are used to hearing in the field.
Enjoy!

When Branding meets gender equity

Sun, 25 Apr 2021 19:00:00 +0200

What does branding has to do with gender equity? A lot, it turns out.
From entrepreneurs to women growing within an organisation, from stay-at-home mums looking to going back to work to (the thousands of) women made redundant as a result of the pandemic, a strong brand can make the difference in getting THAT new opportunity.
Stay tuned and you will find out how.
Welcome to our very first new episode!!