Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emphasizing the importance of enjoying the work you do.

The conversation shifts to the power of podcasting as a marketing tool. Ben highlights how it can open doors to untapped markets, even influencing C-level executives' buying decisions. He also underscores the importance of consistency and commitment in podcasting, likening it to compound interest. 

The episode wraps up with a discussion on the evergreen nature of podcast content. Ben encourages listeners to view each episode as a valuable resource that can be revisited and repurposed. Despite the challenges, the results of podcasting can be incredible if done right.

Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and the impact it has on a podcast's success. Liat's approach to podcasting is not just about the number of downloads, but the relationships she fosters in the industry.

The conversation wraps up with Liat offering advice to those starting their podcasting journey. She encourages listeners to reach out to her on LinkedIn for guidance, demonstrating her commitment to helping others avoid the pitfalls she encountered. This episode is a treasure trove of insights for anyone interested in podcasting, AI, and healthcare.

Salib explains how AI can help content creators by automating the selection of episode highlights. He describes how AI models language, sentiment, and semantics to predict what might resonate with an audience. However, he also acknowledges the importance of human input in fine-tuning these selections.

The biggest benefit of AI, according to Salib, is scale and consistency. He believes that AI can help creators produce high-quality content on a daily basis, leading to compounding growth for their channels. Despite some concerns about AI not accurately reflecting a creator's voice, Salib assures that Momento is working on features to fine-tune the AI's output to align more closely with the creator's style and content.

Carolyn shares valuable insights from her experience working on 'Hackable', a successful branded podcast by McAfee. She highlights how the show boosted McAfee's brand intimacy and received positive responses from both consumers and employees. She also stresses the role creativity plays in podcasting and how it sets your content apart from the competition.

Finally, Carolyn offers practical advice for businesses planning to launch their own branded podcasts. She encourages seeking expert help, utilizing all available marketing channels, and continuously promoting each episode. Additionally, she suggests strategies to achieve visibility on popular podcasting platforms. Tune in for a deep dive into the power of branded podcasts.

But some podcast creators and marketers tend to get stuck in a rut and one way to get out of it is to change the format of your podcast.

In this episode of the Recorded Content podcast, Tristan Pelligrino talks about the many different podcast formats that are useful right now and how they can help you freshen up your entire content strategy.

But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.

In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through in order to launch your company’s first podcast episode.

In this episode of Recorded Content, host Justin Brown shares 13 ways to grow your show and connect with your target audience. Among other things, Justin explains the importance of collaboration and networking, how you can use social media, email marketing, and live events to grow your audience, and why it is critical to understand podcast SEO. 

But, a podcast is more than just an audio channel. It’s a powerful medium for tech companies and can fuel your entire content marketing strategy. 

In this episode, Tristan Pelligrino recently joined Anatolii Ulitovskyi's live video series to talk about the power of podcasting. In addition, they explored different podcast strategies and discussed the most helpful ways to grow your show.

In this episode of the Recorded Content podcast, our host Tristan Pelligrino dives into the concept of thought leadership. He shares some powerful insights from thought leaders, gives his unique perspective on the topic, and explores how podcasting helps promote thought leadership.

Excerpts from the show feature interviews from The Notorious Thought Leader, hosted by Erin Balsa.

But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.

In this episode, Tristan Pelligrino has a chance to talk with the Co-Founder of Plexicam, Dan Keldsen. Dan and Tristan explore how B2B content creators can develop a comfortable recording environment while maintaining eye contact with their audience.

And we also learn a bit more about Dan’s story and why he created Plexicam to solve this problem.

The first highlight is about how he landed one of his dream podcast guests, Andrew Warner, the host of Mixergy, by finding a motivating moment and reaching out through Twitter. Tristan had always wanted to interview Andrew, and when he found out that Andrew had recently launched a book, he saw an opportunity to approach him for an interview. After a few Twitter direct messages, Andrew agreed to be a guest on Recorded Content.

The second highlight is about the different format Tristan used for Recorded Content by repurposing interviews he did as a guest on other podcasts. Tristan enjoys being a guest on other podcasts and sharing his personal experiences and insights. However, the content of these interviews gets highlighted on someone else's show, rather than being a core part of Tristan's own podcast. To change this, Tristan re-edited several interviews he did as a guest and included different segments in episodes of Recorded Content. This allowed him to share his experiences and insights with his own audience and shape the content of his podcast.

The third highlight is about conducting a series of interviews with a single guest to create a multi-part series. In most cases, companies book guests for a single interview and build an episode around that conversation. However, Tristan saw an opportunity to take a different approach and conduct a series of interviews with a single guest to create a multi-part series. This allowed him to delve deeper into the topic and have more in-depth conversations with his guest over a period of time.

Throughout the episode, Tristan emphasizes the importance of being creative with podcast formats and trying new things. He encourages other podcasters to experiment with different approaches and formats and see what works best for their audience. By being open to new ideas and approaches, podcasters can create more engaging and informative content and keep their listeners coming back for more.

Justin discusses the importance of learning from other successful podcasters and shares some thoughts on how you can stand out in the crowded world of podcasting. 

He shares specific examples of podcasting strategies you can use for your company’s show and covers how Motion helps companies grow and differentiate themselves in a variety of industries. 

You create content through collaboration (industry experts, internal experts, partners, prospects, and customers).

You create content that answers your customers’ biggest questions…not Google’s algorithm.

You create content you’re excited to share because it actually helps.

You create content that’s distributed in audio, video, or written formats — whatever works best for your customer.

With a podcast, you create a flywheel of activities that helps your company grow.

In this episode of Recorded Content, our host Tristan Pelligrino shares how Motion approaches branded podcasts and highlights why Motion has built its own network of shows. 

Harmony and Kevin share what made the team take such a big step and what customers who have already tried it think of it. They also discuss the features that are now available on the app and how the redesigned version will enable more creativity and efficiency for users. 

In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.

One is consistency, and another is providing a solution to your target audience's needs.

Therefore, in this episode of Recorded Content, our host Justin Brown discusses why you should start a podcast with conflict. He also explains what to do next, the importance of follow-up questions in such episodes, and when to include fallback questions. 

But interview-based podcasts do present their own challenges. In some situations, it’s difficult to find a guest for a specific topic. And in other cases, your guests may cancel a recording session and throw off your entire production schedule.

In this episode of Recorded Content, our host Justin Brown welcomes Camille Trent, the Director of Content & Community at PeerSignal. They break down the benefits of mixing things up by adding other formats to your podcast. The two also pinpoint why you should consider doing solo episodes, and how you can make this type of episode work for you.

But if you want to keep your audience engaged, it’s risky if you rely upon the guest to “bring it” with every episode. 

As a podcast host, it’s on you to keep the interview engaging. In this episode of Recorded Content, our host Justin Brown discusses some of the techniques he uses to ensure he has a productive conversation with each guest.

But at some point in time, people grow out of their natural curiosity and focus more on answers. And this prevents further growth from happening. 

In this episode, Tristan Pelligrino welcomes Harris Fanaroff on the show. Harris is a podcast host and founder of Activate Onboarding. And during this conversation, we learn how you can get your curiosity back by focusing on several key shifts in your mindset. And you’ll be able to take these tools to spark more curiosity as a podcast host.

Harris and Tristan also touch upon the idea of NOT being the most intelligent person in the room (and how it drives growth) and how posting on LinkedIn and Twitter impacted Harris's career. 

Tune in to this episode of Recorded Content where Tristan (Motion's Co-founder) discusses three content/podcast distribution phases your team can use.

Therefore, before starting a podcast, see how others approach the creative process, learn from them, and seek inspiration from their work.

In this episode of Recorded Content, our host Justin Brown welcomes Kris Camacho, the producer behind the Science With a Twist podcast. Kris and Justin discuss the challenges of creating a show involving heavy research. The two discuss the time frame necessary for developing a topic and what it’s like having different hosts in each episode.

But when you start out, what do you focus on? How do you keep from being overwhelmed with everything that goes into an authentic conversation? 

In this episode of Recorded Content, our host Tristan Pelligrino welcomes Tricia Ruiz, the content manager at Anteriad. They chat about what it's like being a podcast host, how to critique yourself, and why raising the stakes helps engage your audience.

But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.

In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through to launch your company’s first podcast episode.

But while they are great for external audiences, some organizations also use them for internal communications.

In this episode of the Recorded Content podcast, our host Tristan Pelligrino summarizes the interview he recently had on the Internal Marketing podcast with Kerry-Ann Betton Stimpson. He talks about the benefits of internal podcasts for companies and why podcasts are more than an audio channel.

But podcasts are more than an audio medium; so, if you want to stand out, you have to make the most of your podcast show notes.

In this episode of the Recorded Content podcast, our host Justin Brown talks about the importance of creating enticing and consistent show notes. He also shares ten things you should include in your show notes to grab your audience's attention.

In this episode, we asked Olivia Brown, the host of the Mountaintop History podcast, to join us on this episode of Recorded Content to discuss history podcasts. 

Olivia and our host Justin Brown discuss what it is like to create such a show. They also touch upon the difference between solo and narrative-style episodes, episode length and how Olivia and her colleagues make history-inspired episodes interesting. 

But one of the most beneficial ways to do it is to start your own podcast.

In this episode of the Recorded Content podcast, our Co-founder and host Tristan Pelligrino covers eight benefits you get from podcasting when you’re starting out in a new marketing role. 

Therefore, aside from being fun, podcasts must provide value to attract and keep viewers/listeners.

In this episode of Recorded Content, our host Justin Brown welcomes Rocco Strydom, an entrepreneur, the founder of SGM Holdings, and a podcast host. Rocco and Justin discuss the stages of creating a podcast, the importance of marketing and promoting it, and the reasons podcast hosts should repurpose content and distribute it to their target audience's preferred channels.

But even though many podcasters start with interviews, this doesn’t mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make your podcast interviews feel more like a natural conversation. 

In this episode of Recorded Content, our host Tristan Pelligrino shares where he seeks inspiration for interview-based podcast episodes and analyzes the work of comedian Anthony Jeselnik. Tristan also explains how to use either-or and follow-up questions. And he outlines why, as a podcast host, giving your perspective and sharing something personal helps the guest to do the same.

But if you have the right tools and put the right systems in place, podcasting can become much easier, and you’ll get better results. 

In this episode of the Recorded Content podcast, our host Justin Brown welcomes Marisa Eikenberry, the web developer and podcast editor for The Kevin Eikenberry Group. They chat about how podcasting works, what are the best podcasting tools, and why you don't have to be a subject matter expert to be a podcast host.

But what if you don't have the people or the resources to start a podcast?

One of the ways you can get started with podcasting is to consider the benefits of podcast guest appearances. When you get your company's leaders involved with guest appearances, you get a chance to highlight your company's story. Your company's leadership also gets a lot of other benefits as well. Tristan breaks down the primary benefits your company gets from implementing a podcast guesting strategy in this podcast episode. 

Descript is at the center of the creative process at Motion. Given the importance of Descript to the podcasting production process, Tristan has a chat with the folks over at Descript about its evolution. 

In this episode, Tristan is joined by Harmony Jiroudek and Kevin O'Connell. Harmony is the Customer Success Manager, and Kevin is the Product Specialist at Descript. The three discuss features recently released and then identify what users can expect in season three. 

But as long as you create valuable content, your options for repurposing are endless, and your audience won't be able to get enough of you.

In this episode of the Recorded Content podcast, host Justin Brown welcomes Ross Simmonds, the CEO of Foundation. They talk about the importance of repurposing content, why you need to promote your content as much as possible, and how to effectively collaborate with influencers in your niche.

But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience.

In this episode of the Recorded Content, our co-founder and co-host Tristan Pelligrino talks about the key reasons why some podcasts experience podfade. He also shares some valuable tips for avoiding podfade and getting the most out of your show.

In this episode of Recorded Content, host Justin Brown welcomes James Gilbert, the CMO of RedRoute. James was the Head of Marketing at CRMNEXT, where he created the Banking on Experience podcast alongside his team.

James and Justin discuss what it was like launching a finance-focused podcast at the pandemic's peak, his team, the thinking–outside–the–box principle in hiring, and how to prevent burnout yet meet the demands of producing a podcast that constantly brings value. 

But you can't have employee advocacy without internal marketing.

In this episode of the Recorded Content podcast, host Tristan Pelligrino welcomes Kerry-Ann Betton Stimpson, the CMO of JMMB Group and a podcast host. They chat about the importance of internal marketing, why employee advocacy is the objective of internal marketing, and how to help your employees build their personal brands.

So, how can you bring a familiar face and voice onto your podcast without ”forcing” them to repeat the answers they already shared in previous podcasts?

In this episode of Recorded Content, host Tristan Pelligrino shares three ways to ask more interesting podcast interview questions. These include:

• Ask the unexpected
• Listen and adapt
• Use follow-up questions

Therefore, it's not an either-or situation for blogs and podcasts; it's how you can make them work together and drive business growth.

In this episode of Recorded Content, our host Justin Brown discusses the differences between blogs and podcasts, the pros and cons of both formats, and how to combine them to meet your marketing objectives. 

Therefore, marketers aspiring to bring additional value to their customers and take their podcasts to the next level must focus more on the conversation.

In this episode of Recorded Content, our host Tristan Pelligrino shares tips on how to make a conversation exciting for the audience, the host, and the guest. These include research, setting goals for the episode, and drafting an episode outline. 

But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience.

In this episode of the Recorded Content, our host Tristan Pelligrino welcomes Trent Anderson, the Head of Revenue Operations at Podchaser. They chat about why community-embedded growth is the future of B2B podcasting, audience discovery, and the benefits of being a podcast guest.

In this episode of the Recorded Content podcast, our host Justin Brown takes a deep dive into the main points to consider when evaluating your own podcast. He shares some valuable tips for podcast creators who want to become better with every new episode they produce.

But some podcast creators and marketers tend to get stuck in a rut with their company’s show. One way to get out of it is to change the format of your podcast.

In this episode of the Recorded Content podcast, our co-founder Tristan Pelligrino talks about the many different podcast formats that are popular right now and how they can help you freshen up your entire content strategy.

But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience.

In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Jeff Coyle, the Co-Founder and Chief Strategy Officer of MarketMuse. They discuss the importance of a unified brand voice, how to create a unified team, and the benefits of repurposing your content.

However, running a podcast comes with many challenges. As a marketer considering launching a podcast, you must first convince your executive team that podcasting is the way to go. Once you get their consent, the roller coaster of a podcast begins. You need the right tools and team to bring that idea into reality.

This episode of Recorded Content is a bit different. Our host Justin Brown was a guest on Christian Klepp's B2B Marketers on a Mission podcast. In this episode, Justin shared his experience as a podcast host. He also talked about the reasons for and benefits of repurposing a podcast and whether podcasters should monetize their shows. Justin also discussed the most common struggles and misconceptions people (the clients they work with) have around podcasting. 

Therefore, it is critical for every company looking to create a sustainable and results-oriented content strategy to partner with professionals. However, sometimes, finding quality requires diving into the global talent pool. 

In this episode of Recorded Content, our host Tristan Pelligrino shares segments from his appearance on Kickoff Sessions, a podcast hosted by Darren Lee. One of the things he talked about were the steps, challenges, and benefits of hiring internationally.

In the newest episode of Recorded Content, Justin Brown connects with Matteo Duò, the Head of Content at Kinsta. Matteo leads us through his YouTube journey, all the challenges around podcasting on YouTube channels, and how consistency helped him and his content team enhance the podcasting experience in the long run. 

Justin and Mateo believe that a combination of different aspects determines an episode's quality, but consistency is the biggest thing that impacts podcast success and overall growth. In addition, Matteo shares some valuable tips for those starting YouTube podcasts, suggesting the video format as one of the best ways to take the podcasting experience to new heights.

Therefore, as our guest says, B2B companies differ little from B2C companies. In both spaces, it’s about the people and ensuring your marketing reaches customers on a personal level.

In this episode of Recorded Content, our host Tristan Pelligrino chats with Nolan McCoy, the Head of Video and Creative Content at Chili Piper. Nolan also produces the company’s podcast, Demand Gen Chat. 

Nolan and Tristan discuss the stages involved in podcast production, the importance of creating an episode structure, and using a feedback loop to improve the quality of a company’s show. They also touch upon distribution and how each episode can be recycled to bring value to various audiences.

But one of the most incredible benefits of using podcasts for your business is that it helps you establish your company’s brand.

In this episode of the Recorded Content podcast, our host Justin Brown welcomes Elizabeth Hilfrank, the Content Marketing Manager at Drift. They talk about using podcasts to expand your brand, what it takes to launch a podcast, and how podcasting helps humanize your brand.

But, preparing for a podcast isn’t just beneficial for the host. It’s also important to prep your guest. However, not every guest will want to participate in a pre-interview. In those cases, it's all up to you.

In this episode of Recorded Content, our host, Tristan Pelligrino, shares some valuable tips on how to prepare your podcast guest, the importance of a prep call, and what to do if a guest is not willing to take part in this process.

Make the most of available tools and invest in them, but don't obsess too much about audio quality. Instead, focus on bringing value to your audience through meaningful conversations. 

In this episode of Recorded Content, Andrew Warner, the Founder of Mixergy.com, an experienced podcast host, and the author of "Stop Asking Questions", joins our host, Tristan Pelligrino. 

Andrew and Tristan discuss the future of the interview format — how to improve it today and adjust it for tomorrow. They touch upon podcast production techniques and the steps Andrew takes when creating his episodes. And ultimately, the two discuss the impact over 2,100 podcast interviews has on Andrew’s legacy.

But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry. 

In this episode of the Recorded Content podcast, our host Justin Brown welcomes James Furbush, the VP of Marketing at AccessOne and the host of the Modern Patient Experience Podcast. They talk about the benefits of podcasting, why it's worth your time and resources, and how to fight the imposter syndrome while interviewing subject-matter experts.

For marketers who aren’t experts in the technology their company sells, it’s important for them to include a subject-matter expert within their content production process. And that’s why a podcast comes in very handy. Experts capture the voice of your customers and share details to help the audience get the most value from a podcast.

In this episode of Recorded Content, our host Tristan Pelligrino welcomes Adam McQueen, the Content Marketing Manager at Klue. 

Adam shares what it was like transitioning from journalism to content marketing, how he came up with the idea of starting a podcast, the challenges he faced, and the lessons he learned along the way.

But innovation never stops at Descript. Their latest update or Season 2 (as they refer to it) comes with a lot of exciting features and more possibilities for customization.

In this episode of Recorded Content, our host Tristan Pelligrino welcomes Harmony Jiroudek and Kevin O'Connell. Harmony is the Customer Success Manager, and Kevin is a Product Specialist at Descript. They talk about the newest features that we can expect from Descript’s Season 2 update.

Podcast Experts

• Name: Harmony Jiroudek and Kevin O'Connell
• What they do: Harmony is the Customer Success Manager at Descript. Kevin is a Product Specialist at Descript.
• Company: Descript
• Noteworthy: Both Harmony and Kevin are music enthusiasts. Harmony is an accomplished mezzo-soprano and has participated in several American and world premiere performances, whereas Kevin is a musician, audio engineer, educator, and arts advocate.
• Where to find them: Harmony's LinkedIn | Kevin's LinkedIn

Podcast Insights

🎙️ What can we expect from Descript’s Season 2 update? Descript has just published its latest app update, which includes interesting new features and editing possibilities. Since the Season 2 update is all about social media features, users can now expect a lot of valuable options for creating engaging audio and video content. Harmony says, "Season 2 is focused around social video features — transforming audio into engaging video content. We also incorporated some faster — that we call ‘blazing-fast’ — publishing speeds, so you can publish your composition or screen recording to render really fast, probably, at least three times faster than what you had previously been seeing. So, in short, these seasons are really meant to be themed around these larger concepts in terms of taking existing content and bringing it to the next level."

🎙️ The two best Descript updates for podcasters. There are unlimited possibilities for making a podcast on Descript. But the latest update gives you even more options for leveraging your podcast content and customizing your audiograms. Harmony talks about the fancy caption and audiogram customization updates. "One of the features that, I think, has always been appreciated is the fancy caption feature. And I think now, with the word-level animation option, it brings this new level of accessibility to end-users. [...]  And then, especially for our folks who are producing podcasts, [it supports] just being able to have that next level of customization with creating audio or videograms and truly repurposing your content in a meaningful and engaging way. I would say those are the two things that are really resonating with folks."

🎙️ Descript Season 2 brings new ways to customize audiograms and social video clips. Harmony and Kevin share some insights into the latest Descript update. They say that the most significant change is around social video and that it will make podcasting and promotion a lot easier. Kevin explains, "We pulled all of these features into one bucket. We're calling it social video, and the ability to transform audio to video was a little ambiguous earlier — maybe, you'd have to bring in some B-roll of video and have the audio underline. Now it's as simple as saying, 'I have my podcast. Here's a section that I want to create an audiogram out of or a social clip out of. Clip that to a new composition and add one of the many features that are now included in this suite of social video assets.'"

Episode Highlights

The Descript community is col

Having a CEO and/or founder involved in this process makes a significant difference from the start. Guests will come to your show because they know they will talk with another subject matter expert, and the audience will listen to it because they will have access to two valuable sources of information. 

Still, executives have a lot on their minds, and it can be challenging for them to add another task to their busy schedule. Nevertheless, one co-founder managed to do it. His trick? A well-coordinated team.

In this episode of Recorded Content, Sarah Strid and Joe Michalowski join our host Justin Brown to discuss the ideas and processes behind the creation of The Role Forward. They also touch upon what it was like for Joe M. to co-host the show alongside Joe Garafalo and what he has learned since they launched the show.  

However, scheduling an interview is the easiest part. Most guests, unfortunately, struggle with standing out and fail to provide a memorable experience to listeners. 

In this episode of Recorded Content, our host, Tristan Pelligrino, shares eight tips on how to prepare for a podcast, what to pay attention to once the host presses the record button, and the importance of posting the episode across social media once the episode is live.

That's why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a high-quality tech stack, podcasting is all about discipline. But, of course, it's also about having fun and enjoying it.

In this episode of Recorded Content, our host, Justin Brown, welcomes Lee Doubleday of Imagine America Foundation. Lee is also the host of Imagine America Radio, a career-focused podcast, and he is with us today to discuss what drove him to start a podcast, how Snapchat works for distribution and why sponsors are valuable partners.

But this is difficult to understand if you haven’t launched and built a podcast before. It’s hard to see the benefits of the process if you haven’t gone through the process yourself.

So in today’s episode, Tristan Pelligrino (podcaster & Co-founder of Motion) shares his experience. 

Tristan hasn't always been a podcaster. Even though he's been creating content as an entrepreneur for a long time, he's taken a different path to get where he is today. A path that’s probably not very traditional for an agency owner.

To put this story together, Tristan decided to use segments from a recent appearance on Podcast Junkies, which is hosted by Harry Duran.

So, instead of focusing on downloads, take a comprehensive look at how your content is performing across various platforms. 

In this episode of Recorded Content, our host, Justin Brown, shares highlights from previous episodes and elaborates upon what some of our guests said on the subject of podcast downloads.

If your answer is “yes”, you've come to the right place because our guest is Marc Thomas of Powered By Research. Marc hosts SaaS Marketing Bites, a podcast dedicated to all SaaS marketers who want to grow their companies. And rather than a podcast featuring back and forth interviews, Marc relies upon solo episodes to drive the content each and every week.

Marc and our host Tristan Pelligrino discuss different podcast frameworks and emphasize the importance of consistency and structure. Marc also shares what it was like being a journalist and how this experience helped him turn the idea of a podcast into reality in just a couple of days.

Therefore, if you are thinking about entering the exciting podcast space, don't hesitate to invite people that you can learn from as a host. Yes, you should provide value to your audience and give them content that will make them come and stay, ultimately converting your listeners into customers. However, you should also use your podcast to grow as an individual and enrich your very own skills.

In today's episode of Recorded Content, Justin Brown revisits a couple of previous episodes where his guests were Jen Kern of Qu, Christina Brady of Sales Assembly, and Josh DeTar of Tyfone. The three are also podcast hosts aspiring podcasters can use for inspiration.

It is time for us to go beyond talking about equality in the tech space and take concrete action towards achieving it. As our guest says, “...promoting women leaders is not about replacing men; it is about adding talent, perspective, skills, abilities, experience, and value to the industry.”

In this episode of Recorded Content, our host Justin Brown chats with Christina Brady, the Chief Strategy Officer at Sales Assembly, and the host of Taking the Lead, a show about female leaders in the tech space.

Christina shares her story about Taking the Lead and pinpoints things she has learned since starting a podcast. Justin and Christina also discuss what makes a podcast successful and why relevance is an essential component.

But, it’s not just about the different content formats you can create. Yes, it’s great to get to record a video podcast and then build out video, audio, and written content. However, when you think about your podcast as a “show”... you start to move away from the mindset that a podcast is an audio format.

And if you set up your podcast the right way from the beginning, you get away from one-off content projects and shift more towards a connected strategy...all designed to help your audience.

In this [slightly different] episode of Recorded Content, our host, Tristan Pelligrino, reviews a few previous episodes, creating a brief guide on how to integrate a podcast into your overall marketing strategy. In addition, we get to hear what Zach Moreno, Mike Wolber, and Jacob Miller said on this topic while appearing as guests on Recorded Content.

In this episode of Recorded Content, Ben Winn, the Manager of Community & Events at Catalyst, and the host of the Humans of SaaS podcast, and our host, Tristan Pelligrino, uncover the key lessons learned from rebranding a podcast and how B2B marketers know when it's time to pivot their show. Tristan and Ben go through the strategies for rebranding a podcast, choosing the right topics for the show, and the importance of experimenting. They both agree that customization plays a vital role in creating successful podcast episodes, which Ben learned from a few bad experiments.

Tune in to this episode of Recorded Content to find out more about crafting and rebranding a successful branded podcast and creating episodes that resonate with your audience.

But, it has become clear that running a podcast is more than just owning a mic and pressing the record button. Also, there is a major difference between creating just another fluffy interview versus creating actionable content that helps your audience. In order to truly benefit your ideal customer, podcast creators must focus on producing valuable, entertaining, and educational pieces while also ensuring episodes don't sound too scripted.

In this episode of Recorded Content, our host Tristan Pelligrino welcomes Ben Sailer, the Inbound Marketing Director at CoSchedule. Ben is an experienced writer, marketer, and podcast host. Ben hosts the Actionable Marketing podcast, a show which has been a part of CoSchedule’s marketing strategy for nearly 7 years. Ben and Tristan discuss the difference between actionable and fluffy podcast episodes, the importance of preparation, and how to tie your podcast into your overall content marketing strategy.

In fact, our host Justin Brown said, ''It takes a village to put these things together.''

But how do you measure the success of your company’s podcast? How do you know it’s working for your company and your audience?

Many companies struggle to determine how to measure the success of their podcast. Download numbers are a metric to consider, but the overall impact of your show goes way beyond the number of subscribers.

In this episode, Christian Klepp, the Co-Founder of EINBLICK joins Justin Brown to talk about how EINBLICK measures the success of their own podcast. The two also get into details around the skills, tools, and processes required for creating, hosting, producing, distributing, and repurposing podcast episodes.

In this episode of Recorded Content, our host Justin Brown welcomes Meredith Metsker, the Content Marketing Manager at Stonly and the host of Beyond the Queue, a podcast for customer experience (CX) leaders. Justin and Meredith have an exciting chat about creating a successful podcast, whether you're recording at a professional studio or at your home.

Meredith reveals why it is better to start an episode with conflict-type questions instead of asking the guest to tell us something about themselves. In fact, she believes it is one of the ways to help the audience avoid boredom.

Tune in to find out more about the tools needed to start a podcast, whether or not to write a script before an interview, and the best methods to measure episode success, aside from numbers.

But, companies aren’t getting as much as they can from the information shared out of their podcast. Usually, the host posts the link to a new episode when it goes live, and the company's social channels broadcast it. But what about all the employees? One of the biggest marketing opportunities for companies is to involve their employees in the distribution of their podcast.

According to Tristan Pelligrino, Co-Founder of Motion, it’s not that employees don’t want to share content, they just don’t know how. In this episode of Recorded Content, Tristan and his Co-Founder Justin Brown discuss some ideas on how you can get your employees to create powerful and organic content related to the company’s podcast.

But podcasting requires a bit more involvement than just speaking into the microphone. It takes research, strategic effort, and some technical expertise to get your podcast on the right track.

In the latest episode of Recorded Content, Tristan welcomes John Tyreman, podcast expert and host of the Digital Marketing Troop podcast. They get into the technical side of podcasting, how to ensure that you're consistently putting out quality content and why a podcast is a great way to highlight the experts within your organization.

But many podcast hosts, especially newer ones, don’t prepare as much as they should. They end up with a list of questions but nothing else. And they aren’t able to get good content from their guests. 

That’s why it’s important to have a podcast script. In this episode of Recorded Content, Justin Brown and Tristan Pelligrino talk about the importance of having a script to foster an excellent conversation with your guest and provide quality content to your listeners. 

But even when marketers know they need a podcast, most B2B marketers don’t know when to start. Is it better to get the company up and running first? Should you wait for product/market fit? Should a podcast be part of the initial launch of the company?

Brett McGrath, VP of Marketing at The Juice, a company that just launched last year, started developing The 3C Podcast before he was even officially hired. In this episode, Brett talks with host Tristan Pelligrino about when to start a B2B podcast, the importance of getting content creators out of their siloes, and how podcasts can help new businesses share their work.

Podcasting, however, has plenty of advantages when you think about it from a broader perspective. In the latest episode of Recorded Content, Tyfone’s Josh DeTar talks about what it was like to launch the company’s first podcast, the Digital Banking podcast, and shares the biggest lessons he’s learned along the way. 

Josh’s successful venture into podcasting began by identifying a clear purpose for the Digital Banking podcast. The objectives involved focusing on learning from others and connecting with people. Having these primary goals defined, helped the show get off on the right foot and allowed Josh to approach the recording sessions with an open mind. There was no pressure to sell to guests or to capture a lead. 

Josh also breaks down how Tyfone uses the company’s podcast. He details how to get started, identifies where the podcast fits into his sales process, and explains his system for distribution.

Every company in B2B benefits from running a podcast. It helps the company learn from customers, connect with influencers and provide a perspective on what’s happening in the industry. 

But most companies struggle to narrow in on their audience, especially when their organization provides products or services to a variety of different personas. Organizations often fall into the trap of creating a show for a more general audience instead of really diving into what specific groups of customers really care about. 

In this episode, Jacob Miller, the Marketing & Brand Manager at Headway, joins host Tristan Pelligrino to talk about the inspiration behind the company’s three branded podcasts. During the conversation, Tristan and Jacob talk about how to build a podcast as you go, how to decide whether or not to focus generally or narrow in, and how systems and collaboration can help you and your team get the most from every episode. 

During the episode, Tristan and Justin discuss some of the challenges that companies face with podcast distribution and how to create an effective distribution plan for your company’s show.

Without a clear repurposing plan and strategy, it’s easy to give up in those early days and it’s even harder to convince the company’s leadership team that there’s an ROI. Give your podcast a fighting chance with the strategies covered in this week’s episode.

In this episode of Recorded Content, Justin Brown talks with artist Blake Jamieson, who, for several months of 2020, lived and breathed consistent content creation. At 10:23 pm every day, Blake live-streamed for several hours from his art studio, interacting with fans and sharing his art. Sometimes he created art, sometimes he read fan mail or did AMAs, and sometimes he interviewed other artists. But without fail, he was there.
Before becoming a sports artist, Blake worked in marketing, and he leveraged his experience connecting with an audience, developing a niche, and creating content to help elevate his career as a sports artist.

Listen to find out how Blake developed his brand, committed to a consistent content creation schedule, and had fun doing it.

This presents a big opportunity for brands to advertise their products.

But most small, scrappy marketing teams at technology companies don’t know how to get results from a podcast advertising campaign.

So that’s why Heather Osgood joined host Tristan Pelligrino on the show. Heather is a podcast advertising specialist and is the Founder of True Native Media...a podcast representation agency.

In this episode, Heather and Tristan get into what makes podcast advertising so special and how you can get started with your own campaign.

In this episode of Recorded Content, Justin Brown sits down with Sam Hembree, a Content Marketing Specialist at Outreach who manages the behind-the-scenes work for three different podcasts.

Sam and Justin discuss the balance of doing work internally and leveraging the help of an external agency. Sam stresses how being organized is a key driver to her success and pinpoints how a well-oiled machine opens up opportunities to keep the shows fresh and exciting.

Sam and Justin also discuss the importance of a narrow audience. They pinpoint how to determine when or if you should create a new show for a tailored audience.

In addition, social platforms have allowed every user to share their thoughts, doubts, discoveries, and conclusions regarding all sorts of topics, influencing and even shaping the opinion of those who follow them.

In the digital space, everything revolves around content. But not just any old type of content. It has to be interesting and unique content. People don't want to waste their time on boring posts. They want something they can learn from or something that entertains them.

You may think, "But we are the XYZ company offering a product or a service, how can we educate or entertain?" Well, yes, you can! First, ask yourself what your company's mission is, what you want to achieve with your product or service. Why did you develop it? The answers to all these questions are the key to connecting you with your ideal customer.

The thing is, we all turn to some product or service when we have a problem; we look for a solution. So here's when your company steps in. You have a product, and a customer has a problem; your product is a solution to that problem— it's a piece of cake.

But, the customer will not know you have a solution if you don't tell them. So what should you do? It's simple. Tell the story. In fact, as our guest says, storytelling is a superpower only human beings possess, so if screenwriters, novelists, or poets can evoke emotions, why shouldn't businesses do the same?

In today's episode of Recorded Content, Park Howell, the story strategist, speaker, and podcast host, joins Tristan Pelligrino. Park is also a co-author of "The Narrative Gym: Introducing the ABT Framework for Messaging and Communication," a book he wrote alongside Dr. Randy Olson. Park and Tristan discuss the positive influence storytelling can have on business growth. They also talk about the ABT (And, But, Therefore) framework and how it can be used to change the way companies create their content.

According to our guest, storytelling is a skill almost anyone can learn; it all depends on how determined a person is. In fact, high-quality storytelling is based on simplicity. That's why he believes in the ABT framework and its success.

In this episode, the Co-Founders of Motion and hosts of Recorded Content explain how having a pre-flight checklist can help you avoid potential problems during recording or within the post-production phase of your podcast.

Tristan and Justin talk about their different preflight checklists. Even though they have different lists, they agree that running through a checklist can help make the guest’s time on the podcast a more enjoyable experience.

Tristan reviews his proactive list to avoid tech issues and potentially embarrassing mistakes. Justin even realizes he needs to make his checklist more proactive rather than reactive to avoid sounding like he’s annoyed with the guest.

In this episode of Recorded Content, Dave, the CEO and co-founder of the company, talks about how Chartable can help individuals and businesses measure the impact of their branded podcast.

Dave points out that global changes such as the recent pandemic haven’t destroyed the podcast market and predicts a bright future with continued growth. He reports that many businesses started creating podcasts during the pandemic and that this trend will continue in the future. This "megatrend," as Dave calls it, has created the best environment for creating an online analytics tool to help you better understand your audience.

In the latest special episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain how important it is to create a solid structure around the main topic in every podcast episode.

During the episode, Tristan and Justin walk through their slightly different podcasting approaches. But despite the nuanced approaches, Justin and Tristan agree that B2B podcasts usually aren’t interesting because of a lack of conflict.

Tristan introduces the ABT framework, a handy tool every aspiring podcaster can utilize to create a solid structure around a core conflict. And on the flip side, Justin talks through his approach to introducing conflict during the very early stages of an episode.

Mark is the CEO & co-founder of Captivate.fm and on a mission to help podcasters grow their audience. Mark and our host Tristan talk about the most significant challenges brands face when launching a podcast. As our host explains, marketing teams focus on building brand awareness, but it all boils down to content when it comes to podcasting. Of course, you want customers to get to know your products or services, but a podcast's purpose is to build trust and develop long-term relationships.

If you want your podcast to be a success, you need to offer something consumers can align with, or at least something entertaining that will make them want to come back. You also need to be adaptive and open to change. So again, go to people that consume your content and ask for feedback; it will be the best indicator of whether the change is necessary.

Another thing Mark and Tristan discuss is the increasing popularity of private podcasting. So, if you want to find out more about the podcasting space, new trends, and the most effective ways to launch and grow your podcast, tune in to this episode of Recorded Content.

In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let's Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue.

During the conversation, Justin and Declan talk about why ABM is a marathon and not a sprint. The two discuss the different layers involved with an effective ABM strategy and uncover how a podcast can fit into a company’s plan.

According to Declan, podcasting consists of three main parts — the guest, the topics, and the audience. Unfortunately, Declan explains, podcast hosts focus on guests and topics...and neglect the audience. And when you forget about the audience's needs/wants, your company’s podcast is on track for failure.

Declan and Justin also discuss the importance of repurposing content. According to Declan, not everyone will sign up to listen to an entire podcast episode. People either don't have time or interest to watch or listen to hour-long content. So, if you want to attract as many listeners or views as possible, you need to adjust your content to a format they like to consume.

But your normal, publicly-accessible podcast is typically used as a way to grow your audience. How can your business gain a competitive advantage with an internal podcast? 

In this episode, Tristan Pelligrino speaks with Craig Hewitt, the Founder of Castos. Castos is a podcasting platform that helps podcasters grow their audience and offer exclusive content through public or private podcasts.

During the conversation, the two uncover the difference between a public podcast and a private podcast...and discuss how a private podcast can help build a stronger workplace culture and bridge the gap between marketing and sales teams.

But how do the search engines work within the most popular podcast platforms? 

In this episode, Justin Brown chats with Alexis Hue, the Managing Director and Co-Founder at Voxalyze. Voxalyze is a company that offers search engine optimization (SEO) services, data, and insights for audio content, including podcasts. The technology powered by Voxalyze helps podcast episodes rank higher in search results and helps to draw more listeners.

"The good thing for podcasts is that it's extremely easy to rank high on certain keywords," adds Alexis. He believes that entertainment-based podcasts are more likely to be discovered on the web than those associated with B2B because "no one is going to type your name unless you're a celebrity."

In this episode of Recorded Content, Jason Sew Hoy, Co-Founder and CEO at Supercast, joins host Tristan Pelligrino. Jason breaks down how podcasters can create subscriptions, develop premium experiences for customers and even earn sustainable revenue through a private podcast.

According to Jason, the subscription model fosters stable revenue growth, and it can be a great way of monetizing because people want two things - to get rid of ads and gain access to bonus episodes with high-profile guests.

"The intimate connections you create through podcasting, combined with the subscription model, and allowing a certain portion of your audience to pay to level up their experience and get even greater content was something that the podcast world was ready to adopt," explains Jason.

Tune in to the new episode of Recorded Content to hear more about the challenges and benefits of creating a private podcast experience.

In this episode of Recorded Content, Justin Brown talks with Pragya about her first venture as a podcaster and uncovers how her podcast helped her land a dream job. 

The two discuss the specifics of getting started with a podcast. Pragya describes how she didn't need a high-end camera or tripod for her first show. And she uncovers the importance of video content.

"There is something more special about seeing the face of the person who's talking to you and the person who's responding," says Pragya. According to her, video content fosters trust-building, especially when you share it with your LinkedIn community.

Tune in to this episode of Recorded Content to learn more about how Pragya aims to solve problems and educate her audience with the content she shares on LinkedIn.

"I'm not focused on monetizing or being a YouTuber. I am just focused on providing valuable content," says Jesus. The fact that he receives so many questions regarding WordPress, marketing strategies, and similar topics has inspired him to create an array of how-to videos, step-by-step guides, and other valuable content he distributes on LinkedIn, YouTube, and other social channels.

Although the pandemic made people start creating content, most of them do it for profit. But Jesus has a different objective. His videos are not designed for direct ROI, views, numbers, or downloads - they are about providing help and value first and foremost.

Tune in to the full episode to hear about the challenges Jesus had when he first started making video content, how he solved them, and whether he prefers video or audio assets.

But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode - beyond just the audio file.

In the latest episode of Recorded Content, host Tristan Pelligrino uncovers how Anna Furmanov created the “Modern Digital Content Strategy For Startups Playbook” - all from a single podcast episode. 

Anna, the owner of Furmanov Marketing Consulting and the host of Modern Startup Marketing breaks down the most important steps every aspiring podcaster should take before speaking in front of the microphone. And she also discusses her approach to solo episodes and how this format can help you articulate “how you think”...before a prospect decides to buy a product or use your services.

In this episode of Recorded Content, Gary talks about his newest project, VeeFriends. Gary and our host, Justin, chat about the strategy Gary uses to promote his projects. The two of them also discuss the importance of accepting and taking advantage of technology. According to Gary, the digital and physical world should work together. 

Gary and Justin also talk about pillar content. Although there's no such thing as the universal formula for success if you are a creator in a digital world, here's advice Gary has for you - ''Create a long-form show podcast or video show. Or be a guest on a lot of podcasts, chop it up and post it organically on LinkedIn with hashtags around your industry in the post. You will be on the floor, stunned by how much opportunity it leads to.''

Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. 

In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance. Here’s a further breakdown of what Mark covers in this episode:

• The importance of being featured on podcasts 
• How to get featured as a guest on podcasts related to your industry
• Why it's essential to diversify from hosting your podcasts and appearing as a guest on other shows

Considering Joe has a lot on his plate, what do all of these roles have in common and how do they help him have good conversations? To cite Joe, "It's a combination of curiosity and energy."

Joe has been a fan of conversations ever since he was ten years old. He listened to the local journalists asking questions after games and loved the work the reporters were doing. These jobs inspired him to embrace podcasting, become one percent better at it, bring his dream guests on the show, and sometimes, leave his comfort zone.

What actually fuels a damn good conversation and helps create a great podcast episode?

Joe believes that a well-defined intent and purpose are prerequisites for a good podcast. As “America’s Podcasting Coach”, Joe advises his clients to ask themselves what they want to accomplish with a podcast and who it’s ultimately trying to help.

Tune in to uncover how Joe crafts conversations with prominent guests like Seth Godin, how he avoids small talk and why high-velocity questions are a great way to start a podcast.

In the latest episode of Recorded Content, Justin Brown talks with Galem Girmay, Co-founder of RevGenius and the producer of the What Is Your Legacy podcast. Galem’s show explores how professionals define their personal legacy and how it can change over the duration of their career.

Although Galem’s show features conversations with her colleagues, she touches on topics most other podcasts don’t. Sometimes approaching conversations about death and other deep emotions.

Galem points out how important it is to find the right motivation and to stay consistent with the production of episodes. She mentions how it’s important to focus on sustaining the release of your podcast episodes in lieu of striving for perfection.

So, what is the hardest part about creating a podcast? For Mike, it was the fear of what other people would think and whether he could find the guests for his show. But he soon realized that good preparation and adopting a custom “conversation funnel” would serve as secret weapons to beat his very own imposter syndrome.

The art of podcasting is a never-ending journey. According to Mike, every episode presents an opportunity to learn something new and get innovative ideas from the guests. "Even if a single failure felt bad, it was a good learning opportunity," concludes Mike.

Tune in to this episode of Recorded Content and uncover Mike’s step-by-step guide to launching a podcast, the challenges he faced along the way, and resources future B2B podcast hosts may find helpful.

In this episode, not only you will learn about the beginnings of the Modern Multifamily podcast, but you’ll also hear some of the workflow details, including:

• Tools used to make and edit podcasts
• Brainstorming the podcast name
• The importance of being well-prepared for the episode
• Observing failure as a new lesson to learn
• Where to find guests

"The depth of the relationship you're creating with a podcast listener is so much greater than what you're getting from somebody who's watching your TikTok videos or multiple YouTube videos. All of the podcast listeners, they're just way more connected to you," says Alban Brooke, the Head of Marketing at Buzzsprout.

And that’s why Buzzsprout produces not only one, but three podcasts: 1) Buzzcast, 2) Podcasting Q&A and 3) How to start a podcast.

In this episode of Recorded Content, our host Tristan Pelligrino gets a deeper understanding of how Buzzsprout uses different types of podcasts to build trust along the customer journey. The two also discuss how podcasts differ from other marketing channels and pinpoint the right time to invest in a podcast at your own organization.

However, when you truly love your profession and want to succeed, you look for solutions. Zoom was Patrick's. In May 2020, he launched EditVideoCalls.com, a done-for-you service that takes your everyday Zoom conversations and turns them into shareable videos for marketing and training.

In this episode of the Recorded Content podcast, Patrick talks about his professional journey. He shares what it is like to be a video producer and a writer. His first book, The Video-First Era, will be published in August 2021.

''For me, as a video producer and someone who uses video tools every day, that was where my utility lies in, introducing new video tools and strategies and ways to communicate better.'' 

In this episode, you'll learn about Patrick’s perspectives on the following:

• Why companies should embrace the first-video mindset
• What the similarities between live broadcasts and local news are
• What you should pay attention to when you create content for different platforms
• What your first corporate video should look like

As someone who wasn't particularly keen on even listening to podcasts prior to the pandemic, it's safe to say Jen Kern has come a long way since. She now hosts her own podcast and says that podcasts became her lifeline both professionally and personally during the pandemic. 

Jen Kern is the CMO at Qu, a restaurant tech company transforming restaurant POS beyond its current fragmented state into a manageable, unified experience for enterprise operators and guests alike. Her podcast "Restaurants Reinvented" hosts some of the industry's leading figures, including marketers at Dunkin Donuts and Chipotle. 

Starting her own podcast was a smart business move for Qu, especially due to the limited resources during the hardest months of lockdown. If you're thinking of starting a podcast, too, Jen shares some key insights into how to do it as effectively as possible.

"I think the most important thing is that it's genuine, it's authentic, and that you, as the podcast host or hostess, are comfortable doing it. If you're not comfortable, then it's not the right thing to do."

Tune in to the latest episode of the Recorded Content podcast to hear how podcasting allows you to be more genuine and thoughtful toward your customers. Also, discover why partnering with the right people truly makes a difference.

Danielle Hope Diamond is the founder of Epiq Media, a company dedicated to creating entertaining yet educational video content. She is a former Broadway playwright with experience in marketing. Danielle knows the way to customers' hearts. 

Launching a campaign and building a brand have different nuances, but you can approach them in a similar way.

"You need to think about both of them strategically and creatively, even though they are very different pieces; they both need to be creative."

Tune in to hear about the future of B2B brand videos, the importance of creating comedic-style videos, and what you should focus on if you are a newbie in a B2B space. 

"I always tell companies, if you don't have the budget for the comedic-style video yet, don't do it. I don't recommend throwing money at one big thing early on."

In this episode, you'll uncover the story behind Epiq Media's success, including:  

• What it is like to be a Broadway playwright while also working in B2B marketing
• Why it is always better to have professional actors in your videos
• What CEOs should do to feel relaxed in front of the camera
• Why your videos should feel like a TV show instead of an advertisement

Podcasting is a vehicle for engaging with prospects, customers, “your value chain, your partners, influencers, investors,” says Christopher Lochhead, named by The Marketing Journal as “one of the best minds in marketing.” 

Christopher, who hosts two award-winning podcasts, isn’t afraid to share his opinions. For starters, he says, “roughly 90% of what we get taught in marketing and entrepreneurship is completely fucking wrong.”

When it comes to podcasting and marketing, Christopher is adamant that creators need to “niche down.” Your project can’t be anything and everything to every person. Instead, you want to become something indispensable for a small group. 

A recognized expert on category design, Christopher explains that category and brand are connected, “but the category makes the brand.” On this episode of Recorded Content, he applies a career’s worth of lessons about harnessing the mind’s need to categorize brands and products to podcasting — and specifically, how to stand out with your podcast.  

“By being known for something specific — and this is the part that's a head fuck for most people — we can have broad appeal,” he says. “And the more tight the niche or category design, the bigger the opportunity to stand out.”

Also discussed: how to niche down in podcasting, and why you have to take a stand (but only when you really feel it). 

• Why webcams are so inferior to iPhones
• How Camo offers an innovative solution to low-quality video chats
• What it’s like to be a “chronic builder” of apps and tech solutions

Inbound marketing expert Kathleen Booth knows exactly how. As the host of The Inbound Success Podcast, an inbound marketing podcast with over 180 episodes and a five-star rating on Apple Podcasts, Kathleen has built a loyal following, engaged community and long-lasting relationships with episode guests. 

Podcasting has also helped Kathleen "punch above [her] weight" — she’s interviewed industry leaders who would otherwise have no reason to take her call. 

"Those relationships, if you nurture them well as a host, they're just worth their weight in gold," Kathleen says on this episode of Recorded Content. She's not joking — one of her first 10 podcast guests ended up acquiring her company!

Learn about Kathleen's path from inbound marketer to podcasting guru and how to build a successful podcast, including: 

• Building (and nurturing) relationships through podcasting 
• Her go-to podcasting tools for syndication, transcription, shareable assets and creating website content
• Why you should view podcasting as a channel and not a product 

It’s the same thing with audio and video editing. The tools can be super complicated and difficult to learn. But if you want to dig into the creative process, it can be tempting to get your hands dirty.  

That’s where Descript comes in. 

As anyone who has used the collaborative editor knows, the software enables you to record, edit, and mix, audio and video — all from within an interface that looks and feels similar to a Google doc.

Head of Business Development at Descript Jay LeBoeuf joins this episode of Recorded Content to share just how far audio and video editing have come, and how Descript has disrupted content creation for a lot of different companies. 

"If you want to be part of the creative process, there's this power dynamic like ‘well, you should know how to use the tools so you can be part of the process,’” Jay says. 

“Our vision with Descript is to create a set of tools that truly allow anybody … to edit audio and video and be part of the creative process from drafting through reviewing tape to production, to first edits.”  

Tune in to this episode to uncover best practices for a modern podcast production workflow. Jay offers insights on how to uplevel your podcast and what it can do for your marketing efforts, including: 

• Why old school editing and transcription techniques don’t work for modern content creators  
• How Descript can be integrated into any marketing team’s workflow (and used creatively)
• What’s next — upcoming product features 

B2B martech powerhouse Yaagneshwaran Ganesh (“Yaag”) has good insights on the topic — write-ups from listeners and regular audience feedback are some of the reactions he’s accustomed to as the host of ABM Conversations, a popular B2B marketing podcast with 60+ episodes. 

Though ABM Conversations has a strong following (and almost 140 ratings on Apple Podcasts), Yaag doesn’t see podcasting as a numbers game. 

"Our podcast is not about getting a million downloads. We like to build one-on-one relationships with our listeners," Yaag says on the premiere episode of Recorded Content, our new show all about launching and growing a successful B2B podcast.

Tune in to hear about Yaag’s journey from novice to experienced podcaster who says that 90% of guests come from inbound requests (and he’s quite selective about who he has on the show). 

On this episode, you’ll uncover the inner workings of a hit niche podcast, including: 

• Why Yaag waited until he was about 15 episodes in to introduce guests on the podcast
• How he does research ahead of the episode (and why inside jokes don’t have a place on a podcast)
• Where he distributes the podcast and his approach to podcast marketing

But it wasn’t until the SquadCast team fully understood how video recording could help podcasters that they decided to add it as a product feature, SquadCast Co-founder Zachariah Moreno explains on this episode of Recorded Content. 

One way that video recording helps podcasters? More engagement.

When thinking of their favorite shows, podcast audiences don’t focus on how the content is delivered — they think of it like a show with “a capital S,” Zach explains. 

“An audio podcast is a big part of that show, but the video of that conversation is another way that an audience member may choose to engage with that show,” he adds.  

Another thing that compelled the SquadCast team to add video recording: YouTube. 

Podcasters are super familiar with distributing content so it will show up in the various apps. The SquadCast team sees YouTube as an extension of adding your podcast feed to Apple, Spotify, Google etc. 

In this episode, Zach discusses how SquadCast’s platform has evolved since the company started in 2017, how SquadCast aims to add quality to the remote content production space, as well as when it makes sense to include video in your podcast production process.