Lighting with Lisa: The Lighting Podcast

2023 Recap & Looking to 2024 in Lighting

Thu, 28 Dec 2023 05:00:00 -0500

Navigating the shifting tides of the lighting industry is no small feat, and as I peer into the rearview mirror of the past year, I'm struck by our collective resilience. Even as we missed the zenith of success from previous years, there's a spark of optimism for what 2024 holds, despite the perplexing economic signals and the shadow of an election year. In a candid sharing of my journey, I unravel the knots of undergoing a major software transition in my showroom, a process that has been both draining and invigorating. And as the possibility of rekindling our podcast in February 2024 hangs in the balance, the vitality of our community's input has never been clearer. Your voices fuel this space, and it's this very interconnection that illuminates the path ahead for our industry.

The conversation then pivots to the undercurrents of challenge that lighting showroom retailers confront daily. The narrative weaves through the undervaluation of our specialized knowledge, shrinking margins, and the fading of sales tools that were once our mainstay. I dissect the evolving dynamics between manufacturers and showrooms, advocating for 'to the trade certified' partnerships to rejuvenate our sector. With each insight and reflection shared, the episode becomes a call to arms for transparency and alliance. We're not just selling lights; we're safeguarding our expertise and fortifying partnerships that respect the depth of our work. Join me as we illuminate the intricacies of our trade and champion the reciprocal relationships essential for the lighting industry's prosperity.

Thank you to Lights America for sponsoring this episode of Lighting with Lisa!

Implementation Update & Service Add-ons for Showrooms

Tue, 12 Dec 2023 05:00:00 -0500

If you noticed there was no LWL episode last week, it is because I was mid-implementation of NetSuite with not an ounce of energy to spare. Listen now for an update on our process PLUS a great listener tip that I elaborate on to drive add-on services (and a much needed margin boost and competitive advantage) for your showroom. What add-ons does your showroom provide? Let me know!

Thank you to Zastro for sponsoring this episode of Lighting with Lisa!

Social Media : The Hard Truth

Tue, 28 Nov 2023 05:00:00 -0500

Are you weary of cookie-cutter content and impersonal posts that are plaguing your social media experience? Do you feel like the lighting industry is lagging behind in effectively harnessing social media's full potential? Yeah, I am too. So heading into 2024, let's rethink our approach, identify our end goals, and shake things up a bit to tap into the enormous potential of this digital platform. As an additional challenge : DM me or comment below and tag an account who is doing a great job with their social media content so we can all #beinspired.

Thank you to Lights America for sponsoring this episode of Lighting with Lisa!

Holiday Gifting: Move From Autopilot to Thoughtful Choices

Tue, 21 Nov 2023 05:00:00 -0500

It's time once again to plan your holiday gifts for your best customers and staff too. This year, let's challenge the autopilot mode most of us fall into during the holiday season, and let's question if our annual gifts to clients and employees are truly expressing our sentiments of appreciation and thanks. This episode promises to provide a fresh perspective on how to make meaningful decisions that resonate with your clients and team members, and to help make everyone's holiday just a little brighter.

What about custom, uniques gift baskets for top-tier customers; and what are the pros and cons of pre-packaged versus personally crafted gifts? The most significant impact of any holiday gesture is one of togetherness and camaraderie. This episode is brimming with holiday insights and inspiration that can positively impact your business relationships into 2024.

Thank you to Zastro for sponsoring this episode of Lighting with Lisa!

Feeling Overwhelmed? Same.

Tue, 14 Nov 2023 05:00:00 -0500

Facing challenges in your business? A storm of one's own making or something external? Me too. I'm opening up in this episode about my recent work life (and complete lack of balance) in an effort to make us all feel a little less alone. Sharing is indeed caring. Also, it's vital we talk about our individual as well as industry-wide challenges in a non-confrontational and positive manner – it's our key to understanding and long-term success. Come along on this journey with me as I candidly discuss industry issues, personal struggles, and finding that elusive balance.

Thank you to Lights America for sponsoring this episode of Lighting with Lisa!

Review and Refresh : Your Customer's Journey

Tue, 07 Nov 2023 05:00:00 -0500

When was the last time you were a customer in your own business? Not as an expert in what you do but as a true never-before-visited customer? This episode talks it through and highlights the importance of excellent service and how our immersion in the professional sphere can often lead to a disconnect with the consumer's experience. Can you pinpoint areas ready for improvement; and is it maybe something you wouldn't expect? Listen in as we evaluate our own experiences as customers, using those insights to rethink our businesses.

Thank you to Zastro for sponsoring this episode of Lighting with Lisa!

Margins, Margins, Margins

Tue, 31 Oct 2023 05:00:00 -0400

Brace yourself, as we're about to set off on an electrifying journey, illuminating the intricacies of boosting margins in the lighting industry. We'll unearth how market changes disrupted traditional pricing structures, causing a 'margin squeeze' for conventional showrooms, coupled with other industry-wide changes to the distribution landscape. But don't worry, our conversation extends to how to keep your business glowing, with many suggestions and thoughtful strategies that will help you stay competitive and profitable in your brick and mortar showroom business. Have a great tip to share? Email me!

Thank you to Fanimation for sponsoring this episode of Lighting with Lisa: the Lighting Industry's Podcast.

Maximizing Efficacy: Training Strategies for Lighting Sales Staff

Tue, 24 Oct 2023 05:00:00 -0400

Today's episode highlights the challenges and potential solutions for training sales staff in the toughest category we face : lighting & fan technical expertise. We explore the importance of effective training, discussing the balance between overwhelming information and insufficient training and how we can optimize this for maximum effectiveness.

The episode takes a deep look at the difficulties of training salespeople in specialty businesses like showrooms. It's a delicate balancing act of providing enough information without drowning the trainees. I share some strategies to better position your sales team to provide expert advice and how to equip them with the right resources. As we navigate the challenges, we'll also talk about the importance of staff feeling confident enough to engage customers with new or challenging topics, thereby maintaining trust and providing a superior customer experience.

Many thanks to this week's sponsor Lights America for their unwavering support of Lighting with Lisa and the entire lighting industry. Be sure to listen to the episode for their special offer for new and existing customers!

Transformative Power of Data in Lighting Showrooms

Tue, 17 Oct 2023 05:00:00 -0400

Are you poised to revolutionize your lighting showroom with the power of data and robust ERP systems? We'll delve into the data consistency, examining its need to keep up with the ever-evolving industry standards. Information overload or the lack thereof can be an issue, but what if you had an abundance of searchable and sortable data at your fingertips? What would productivity gains mean to you and your staff? And how do we even quantify our losses due to bad data? The opportunities for improvement are many -- what steps is your showroom taking to update your procedures and deal with your data infrastructure?

This week's episode is sponsored by Zastro. Be sure to listen for their exclusive offer for LWL listeners! For more on Zastro and their illumiNet solution, visit: https://zastro.com/illuminet. To set up a demo, please email Heather Mestad.

Showroom Strategizing & Updates

Tue, 10 Oct 2023 05:00:00 -0400

Do you struggle with navigating Saturday staffing and hours for your lighting showroom? Dive into the evolution of my own lighting showroom and our journey with Saturday hours. We'll also delve into the challenges and rewards that come with managing a showroom in the residential lighting & fan industry. From the strategic decisions that led to my merchandising changes to the ever-evolving landscape of staff engagement, there is always something new to learn.

Are you aware of the numerous networking platforms available for those in the lighting industry? I'll introduce you to invaluable resources like the Fixture Finder group, the Residential Lighting Industry Job Board, and even our LWL Lighting Showrooms group, all on Facebook. These platforms offer a wealth of knowledge and connections to enhance your growth in the industry. Here are the links, please join us!

Fixture Finder
Lighting Jobs
LWL - Lighting Showrooms

Closing a Chapter, Beginning a New: Exciting Changes

Tue, 03 Oct 2023 05:00:00 -0400

As the Lighting Showroom Association chapter draws to a close, there is much to celebrate. We've had an enriching six-year journey, creating a legacy with our interactive 3D model and augmented reality program, which is set to expand even further in the coming months. We've built this unique platform thanks to countless members and volunteers, and as we close one chapter, we look forward to our future endeavors. This episode gives you an insider view of our industry's shifting landscape, marking the achievements and milestones we've made along the way.

As the Light Files podcast re-launches under the new branding, I'm thrilled to welcome you to a community centered around positivity, idea-sharing, and mutual growth. Picture a space where all things related to the residential lighting industry are up for discussion, from illuminating interviews to bright ideas. Our goal is to cultivate a constructive, positive environment through this podcast, a new private Facebook group, and more to come. So gear up and join this enlightening journey, where every question, suggestion, and innovative thought is welcomed and appreciated. Stay tuned! Let's shine a light on our industry together!

June Lightovation Recap : Selling to the Trade

Tue, 18 Jul 2023 05:00:00 -0400

A quick Lightovation recap + an extended discussion of the things I learned in the panel discussion for lighting showrooms on how to sell to the design trade. And I'm pleased to announce it was very informative and encouraging!

Season One of the Light Files podcast has reached its conclusion -- please share with me your feedback and thoughts for what comes next!

Margins, Sales & Other Concerns

Tue, 23 May 2023 05:00:00 -0400

There has been a lot of chatter in our podcast community this past week, focused a lot on sales channels, margins, and our dreaded "race to the bottom" in pricing policies. I've also been asked several times about the general state of sales in our industry for 2023. In this episode, I piece together as much information as I can on all of the above and share the heartfelt showroom perspective of the current state of our lighting industry as best as I see it. A quick programming note: Light Files will be off until after June Lightovation, but stay tuned as I will be back with a market recap episode and will resume our bi-weekly podcast schedule post-market.

A Peach and a Pit for the Lighting Industry

Tue, 09 May 2023 05:00:00 -0400

I wanted to take an episode to talk about a big positive and a ongoing negative in our lighting + fan industry. I won't spoil the peach/pit (or rose/thorn if you prefer) here, so take a listen, share with a colleague and let me know if you agree with my assessment or not. And if you don't -- what is your peach/pit for our industry? Where am I getting it wrong? Can't wait to hear your thoughts!

Fear, Success, and Feeling Stuck

Tue, 25 Apr 2023 05:00:00 -0400

Being an entrepreneur isn't for the faint of heart, as y'all well know, and there are definite moments of stress, worry, and fear that can paralyze you and your business. What do you do when you feel your business is ready to add on a new revenue stream but you don't want to jeopardize your ongoing work? How do you push yourself to step forward when the fear to stay where you are is so powerful? And can you ever generate really long term success if you just stay stuck where you are? I've found myself at a professional crossroads over the past several weeks, and this episode covers my thoughts and realization that at some point, one just has to do their research and make the best possible decision -- that staying "stuck" doesn't benefit anyone in the long run. Let me know when you've been in this position and what you did to get "un-stuck."

Technology, Lamping, Trade Services & More

Tue, 11 Apr 2023 05:00:00 -0400

This episode is another "grab bag" of various topics -- from technology to improve shopping experiences, an ill conceived New York magazine article on LEDs, and a service that makes it easy for designers to have access to all kinds of brands -- I review all of the latest odds and ends that have been on my list to discuss. Be sure to share your thoughts and tell a friend about the podcast!

The Downside of Assumptions

Tue, 28 Mar 2023 05:00:00 -0400

We all make them and so often they seem innocuous. But assumptions are a silent killer to the forward momentum of any business or industry. Bits of information shared by even the most trusted colleagues are often lacking key details. But we often take these things as fact -- and we are all guilty of it. Let's a take a moment to consider the assumptions we make in our industry and why or why they aren't helpful to us. And what happens when the idea we are making assumptions about is new without any previous comparable context? What good or harm does that do us all? Running a business has so many challenges, and I wanted to take a moment to encourage all of us to perhaps learn more and assume less and see how that might actually help all of us grow and become more successful.

Hiring for Your Lighting Showroom

Tue, 14 Mar 2023 05:00:00 -0400

Let's face it, finding great help for the sales positions at your lighting showroom is a tough task. In this episode, I talk through some of the challenges and tips for hiring a great staff member and how to get them on board and working successfully for your business and with your team. Have a favorite hiring tip? Be sure to send me a note/leave a comment and I'll share it on a future episode of the podcast.

Episode 100! Where to from here?

Tue, 28 Feb 2023 05:00:00 -0500

The Light Files has made it to episode 100! That's nearly two years of podcasting, and I can hardly believe it. This super-sized episode is a discussion of how we got here and where we are going now -- as a podcast, as the LSA, and the lighting industry as whole. There's a lot to discuss here, and while I review the many hurdles in our path, there's also light ahead and ways we can all grow and succeed together. Thank you for 100 episodes and I look forward to 100 more!

Shifts in the Lighting Industry

Tue, 14 Feb 2023 05:00:00 -0500

A few news items have come out recently that indicate shifting trends in how the lighting industry might operate in the not too distant future. I recap these news items and discuss small ways that our industry has been shifting in the past few years, right under our noses, and with almost no one noticing. I close with a discussion of consumer expectations in 2023 and how these shifts in our industry might be playing right into the needs of homeowners directly rather than the showroom distribution channel. What other changes are you noticing in our industry?

Shopping Trends & Knowing Your Worth

Tue, 31 Jan 2023 05:00:00 -0500

The January 2023 issue of Furniture, Lighting & Decor is filled with so much great content, this episode is only the first in my discussion of what I found inside -- from ongoing reminders about the value lighting experts bring to their customers to heartening and interesting trends in consumer shopping behavior -- there is much to consider! Send your thoughts my way for the next episode: follow @lightfiles on Instagram today!

Lightovation Recap

Tue, 17 Jan 2023 05:00:00 -0500

January Lightovation was last week in Dallas and this episode is my recap of the week plus some other news, information, and highlights surrounding market, product intros, and our manufacturer partners.

Top Five

Tue, 03 Jan 2023 05:00:00 -0500

A new year means a recap episode of lessons learned in 2022! This is my top five lessons in the lighting + fan industry for 2022 -- what are yours? I conclude with my wish for 2023 for all of us.

Return Policy

Tue, 20 Dec 2022 05:00:00 -0500

What is your showroom's return policy? When is the last time you even looked at or revised it? After a recent question from a customer, I updated my own return policy and took the opportunity to also take a look at the policies of other showrooms to see what is currently the "industry standard." Listen in for all the details and please let me know what works for your showroom when it comes to the inevitable return.

Improving One's Business, Day by Day

Tue, 13 Dec 2022 05:00:00 -0500

As the leader of a small business, if there is one thing I have learned know with certainty, it is that the "work" never stops. There are always new ideas and challenges to try to anticipate, and I firmly believe that if you stop thinking about what you can do today to improve your business that the whole enterprise will stagnate and eventually disappear. But that is no easy feat! From working when you should be resting to having a constant internal dialogue, it can be exhausting to always be "on" but I'm here to tell you, you're not alone and I think that is half the battle. What do you work on every day in your business? Let me know!

Our Industry's Journey in 2023

Tue, 06 Dec 2022 05:00:00 -0500

What will 2023 hold for the lighting & fan industry? A few marginal changes to be sure, but I'd also argue that as an entire industry, 2023 offers us an amazing opportunity to really coalesce as a whole and forge stronger and deeper partnerships. As homeowners start to move more to the renovation market than new home construction, the value of working with an independent lighting showroom looms large. So let's invest now in meeting our customers where they are and in clearly and effectively communicating the importance of great lighting & fans in their lives.

New Products: A Recap

Tue, 29 Nov 2022 05:00:00 -0500

Since 2020, I have been expanding into different product categories for my lighting showroom, some with seeming more success than others. In this episode, I dive into the nitty-gritty of our explorations into cabinet hardware and holiday decor as a retail store -- giving you the real numbers and pros and cons behind these expansions. What new items have you tried in your lighting showroom? Has it been a success or is it too soon to tell? Also, I advocate yet again for great database management.

Industry-Wide Success

Tue, 22 Nov 2022 05:00:00 -0500

The LSA AR & 3D model program has officially launched and I am jazzed about it! So much so, that this episode is an audio "white paper" on the benefits of this program and why this opportunity to do this as the lighting & fan industry only leads to success all around. Instead of benefiting just one company's marketing team in a small way, this is a powerful sales tool already in use by showrooms across the country and that will only continue to grow. And the marketing teams get to use it too, of course. Win-win all around and leadership in the entire home furnishing industry. Want to know more? Have questions? Let me know!

The Struggle is Real

Tue, 15 Nov 2022 05:00:00 -0500

Well friends, I have to admit, the inspiration just wasn't popping this week for the podcast and I realized -- that's what I need to speak about. What do you do when you're on the "struggle bus?" How do you overcome the feeling of "this just isn't working out like I planned" and learn and grow and carry on? And perhaps the most important thing to know is that you're not alone when these moments of real challenge hit. I'd love to hear from y'all with your strategies and ideas for picking yourself up and moving forward when the "I just can't" moments hit.

Accountability Strategies

Tue, 08 Nov 2022 05:00:00 -0500

When you own your own business or are similarly self-employed, how to do you maintain accountability? What strategies work to keep yourself motivated and on task? In this episode, I discuss several ways I hold myself accountable plus a few other ideas but I really can't wait to hear your feedback -- how do you hold yourself accountable in your job? What pushes you to put in the extra effort and work when no one else is looking? Is it financial reward? Something else? Let me know and hopefully we can all find a new way to create accountability and keep our forward progress going.

Challenge to Change

Tue, 01 Nov 2022 05:00:00 -0400

2022 is rapidly heading to a close and as we all look at the past year and think about the coming one, I want to challenge us all, as an entire industry, to do some deep reflection and accept some change in 2023. Let's look at spaces where we can all improve and work on investing time and energy (and probably some money too) into making changes and finding new opportunities. It is so easy to remain in our status quo that is working for us "right now" but we all know the real opportunity is in growth and that usually requires change. So, let's challenge ourselves and one another and make some changes!

Generating In Store Traffic

Tue, 25 Oct 2022 05:00:00 -0400

So the holiday season is upon us again, and I don't know about you, but getting customers into the showroom sometimes seems like the biggest challenge from mid-November through New Year's. In this episode, I talk about the importance of planning your annual in-store promotions and events in order to keep a continual flow of "feet in the door" to support your lighting showroom, even during historically slower seasons. I also share several ideas for generating foot traffic that have worked for other independent lighting retailers. Let me know your favorite promotional activities for your showroom and I'll share them on an upcoming episode!

Vacation Fallout?

Tue, 18 Oct 2022 05:00:00 -0400

So, my extended vacation is over and you might be wondering -- did I even have a business left to come back to? The answer is a big YES and I couldn't be more pleased with how my professional world carried on during my absence. I also had the great mental reset that I knew I needed but was apprehensive about taking. If you are wrapped up in the doldrums of your day-to-day work life, I totally recommend a true break like this -- you'll be amazed at what comes up and the positive impact it can have on you and your business too.

Quiet Quitting & Employee Appreciation

Tue, 11 Oct 2022 05:00:00 -0400

We've all heard about it and as a manager, you've definitely experienced it, the employee who "quietly quits" and stops doing anything beyond the bare minimum of their job responsibilities. Perhaps just a sign of burn out or the need to increase everyone's feeling of value as team member, but regardless, ending up with dissatisfied team members (and worse, managers) can have a big negative impact on any business. How to we lead with passion that all of our colleagues can appreciate and share in too?

Discounting: More Harm than Good?

Tue, 04 Oct 2022 05:00:00 -0400

Discounts are seemingly ubiquitous these days, but should they be? There's definitely a place for them with obsolete merchandise, but what about in new-to-market goods? Are we actually doing our businesses and industry more harm than good with perpetual sales? Can we outsell our profit margin losses to remain viable? Let me know what you think on this one!

Eight Practices of Effective Leaders

Tue, 27 Sep 2022 05:00:00 -0400

Through another podcast, I was recently turned on to Peter Drucker's Eight Practices of Effective Executives and a lot of this list really resonated with me as I continue on my leadership journey. I wanted to share the list here as I know many of us are not born leaders, but have become one along the way out of necessity. This list renewed my commitment to focus on opportunities; to engage and learn and grow and spend time with the activities that energize me and find constructive ways to re-assign tasks that drain my capabilities rather than enhance them.

Take a Vacation!

Tue, 20 Sep 2022 05:00:00 -0400

I am pre-recording several Light Files episodes because right now, I am on vacation! And preparing for this time out of the office has been incredibly stressful, but the more I think about it much needed -- and probably is for you too! So here are my thoughts on the importance of time off and I'd love to hear your times for successfully unplugging and stepping away from your day-to-day so that you can come back refreshed, energized and focused!

What's Your Superpower (aka Core Competency)?

Tue, 13 Sep 2022 05:00:00 -0400

As a leader and as a business, what are your superpowers? The answer, of course, will be different for everyone. It is always important to learn and try new ideas, programs, or skills, but I also think it is critical to know your core competency and really build on that asset first. Your superpower is likely someone else's kryptonite, which just means that we need to support ourselves and businesses by filling in our own blanks with others who complement us. And really "lean in" to what you know you excel at as a leader and business owner.

LSA AR/3D Model Program, Part 2

Tue, 06 Sep 2022 05:00:00 -0400

This week I cover the rest of the LSA AR program and why I see value for the entire industry with an investment in this program. Ready to sign the petition to let our manufacturers know you're excited for this sales tool? Here's the link! https://form.jotform.com/222353274836155

LSA AR/3D Model Program, Part 1

Tue, 30 Aug 2022 05:00:00 -0400

This week's episode is all about the exciting new LSA Augmented Reality program and why I am so excited to bring this tool to our industry.

Getting Out of Our Silos

Tue, 23 Aug 2022 05:00:00 -0400

On a recent Zoom call, I went off on a small tangent about how siloed we can be in the lighting & fan industry and the realization hit me that of course we don't have to be! There is so much we can learn from one another by sharing even small tips and ideas that would encourage us all and help increase our growth. We have so much data, tools, skill, ideas, and opportunity -- we just need to get off our individual islands and collaborate! I believe that if we can strategically do so, our success could grow exponentially. What do you think? What would help your business the most? What great information could you share that might help someone else better operate their showroom?

A Shopping Experience Analyzed

Tue, 16 Aug 2022 05:00:00 -0400

I recently had to make a purchase of a major home appliance I was struck over and over by aspects that were very different than how sales and distribution are handled in the lighting & fan industry. There are pros and cons all around, to be sure, but my biggest takeaway is that we are leaving so much partnership opportunity on the proverbial table in the lighting & fan industry. And isn't it time to rethink it all? Let's try something new... and reinforce the oldest and best relationships we have!

What's Your Social Media Strategy?

Tue, 09 Aug 2022 05:00:00 -0400

What is the social media strategy for your business? Do you have one or do you find yourself, like a lot of us do, posting just to post? Are you working on increasing sales? Branding? Rather than just tick a box on a "to-do" list, it might be worth revisiting your social media strategy to make sure you know your audience(s) and are creating a meaningful connection with them. Be objective -- would you click on your own social media content or would you just pass it by? There's no better time than now to hit "pause" and re-work your social media strategy and make sure it is serving you and your business as you want and need it to. Have a favorite lighting social media account? Drop the link below to inspire us all!

Insights from a Showroom

Tue, 02 Aug 2022 05:00:00 -0400

I recently had a great conversation with Matt Rowan of Dominion Lighting. A new LSA member showroom and recent Showroom of the Year winner, Matt had a lot of useful insight in the experience of a lighting showroom and connecting with customers that really impacted me. We spoke a lot about the importance of learning, sharing, and growing as an industry by supporting one another. Listen now for even more great tidbits learned from this fantastic lighting business! And share your own favorite tip or best practice too by messaging the podcast!

Customer Success

Tue, 26 Jul 2022 05:00:00 -0400

How do you set your business up for the maximum amount of success with customers? I think a large part of the answer is by providing your core customers with the experience they need and want. How do they prefer to shop? Is delivery critical? Is a gallery display required? Do they need everything in stock? Whatever the case is for your lighting showroom, I'd encourage us all to focus on how our customers want to buy and how to solve their particular lighting & fan based problems. Build from there in all of your administrative business decisions and you'll find making top-level decisions gets just a bit easier. And of course, your customers will appreciate it too!

Show Me Your Showroom Inspo

Tue, 19 Jul 2022 05:00:00 -0400

I'm ready for some visual merchandising inspo, how about you? This never-ending but important showroom job always benefits from a little outside inspiration, so post your favorite vignettes to Instagram and tag the showroom & @lightfiles (and maybe even @lsamembers too) and let's all gain some ideas and find ways to step up our own visual merchandising. Small steps lead to big changes and what we all want -- more engaged customers who buy more! Can't wait to see how your showroom is stepping up to sell more!

Time for Change

Tue, 12 Jul 2022 05:00:00 -0400

I get it, change is tough. We resist change out of a perceived risk or fear, which is a pretty natural thing. But... we are in need of change in our industry. And achieving change will require a relentless commitment to furthering the core of our industry as a whole, leading to collective and individual success. I've been on this mission for at least five years now, and the good news is that we are all listening to one another but now it is time to put all of that talk and understanding into action... for all of our future successes.

Exciting New Opportunities

Tue, 05 Jul 2022 05:00:00 -0400

June Lightovation was a whirl for me, but not in the typical showroom "buyer" sense. This June, I was focused on the launch of the Lighting Showroom Association's industry-wide Augmented Reality program. Listen to this episode to learn more and hear why I fully believe in the value of this program and why it is time to bring an initiative like this to our market & industry. I can't wait to share even more about this as the program launches, so stay tuned and contact me for more details. Y'all, this enhancement to our operations is going to be an amazing asset -- let's come together and make it happen! As always, we are #strongertogether.

Finding Insipration

Tue, 28 Jun 2022 05:00:00 -0400

Where do you find inspiration and motivation to keep moving when the well is starting to run a bit dry? Coming off of a week at Lightovation, it seems inspiration is everywhere, but since Markets are infrequent events, where else can we go to find incremental inspiration and ideas to make our businesses better and more successful? Let me know your favorite sources of inspo and I share a few of mine too.

The Buying Mindset

Tue, 21 Jun 2022 05:00:00 -0400

As our industry heads to Lightovation in Dallas this week, I always enjoy the shift to being a buyer and looking at my business from the perspective of a customer and purchaser instead of a manager and distributor. And what I find resonates with me as a buyer, it turns out, also seems to resonate with my own customers. So what can a manufacturer do at Lightovation to generate engagement and create a "sell through" experience that makes it ever easier for a brick and mortar to promote their goods over someone else? Easy doesn't have to mean "without friction" -- but what is the good friction you can bring to the buying/selling experience that boosts everyone's revenues? Can't wait to see you all this week!

Create an Experience

Tue, 14 Jun 2022 05:00:00 -0400

There's been much hand-wringing about the future of brick and mortar businesses, but I say in some ways, the future has never been brighter for us. Focus on your own strengths and create that "magical" in-store experience that you just can't find anywhere else and the customer loyalty will follow. If the pandemic has taught us anything, it is that humans still love to interact with one another, so let that thought motivate you as you push your showroom to the next level of engagement.

The One About Lamps

Tue, 07 Jun 2022 05:00:00 -0400

How familiar are you with the DoE legislation changes regarding General Service Lamps? If you're not, now is the time to learn and act before the restrictions (and penalties) take effect in July 2023! This episode recaps the pending changes and what it means for you and your showroom and steps you can take now to stay ahead of the rule changes too. Also, be sure to join the Facebook group and share your strategy for not running afoul of the laws before 2023. Can't wait to hear from you on this one!

The Margin Question

Tue, 31 May 2022 05:00:00 -0400

In this episode, I argue that the biggest ongoing challenge to independent lighting showrooms is the question of margins. How do we improve them collectively as an industry? Showrooms have all been told to pivot and evolve, and many have, but we are still left with the frustration of lower margins of sale and rising expenses and overhead. There's one quick answer here, which would help, but there are also many incremental ways we could improve margins and still maintain a high level of sales, which we all want! I know this is a tough topic so I can't wait for your feedback and thoughts, even those in opposition to mine. It is how we all learn and grow and dare I say it? Evolve!

The Everything Shortage

Tue, 24 May 2022 05:00:00 -0400

The "everything" shortage continues in nearly every consumer goods industry and I want to know how your business is coping? What changes have you made that you expect to continue even when goods are readily available again? I also discuss a potential softening in our markets and my opinions on what that might mean for lighting showrooms. Finally, I close with my industry-wide request to come together as one to talk to consumers about the importance of great lighting and fans in their homes. Now is the time to explain "why lighting" matters. Join the conversation and tell a friend too!

The Grab Bag Episode

Tue, 17 May 2022 05:00:00 -0400

This episode features my new favorite IG account (@blackwhalelights), why manufacturers should at the very least fill out the ALA data file in full, and my experience and frustration with factory changes that can have a big impact at the customer level in the showroom. Please share with me your favorite independent lighting showroom social media account so I can shout them out on the next episode! Join the conversation!

Employee Hiring, Training & Retention

Tue, 10 May 2022 05:00:00 -0400

We are all looking for it in the lighting industry -- the training "easy" button. After a recent Lighting Showroom Association Round Table discussion, I have reached the disappointing conclusion that this easy button doesn't exist for us, but I came away encouraged with a new path for employee hiring, training and retention that will hopefully lead to success not only for me and the business, but importantly, for the entire staff too. Please share your thoughts, ideas, and best practices on this one! It is a collaborative effort, so please join the conversation!

Learning a New Skill

Tue, 03 May 2022 05:00:00 -0400

What new skills or processes or procedures are you learning or working on for your business? What has the new skill taught you about your business? How is it working (or maybe, not working)? In this episode, I recount my recent experience in learning the skill of selling online via Facebook/Instagram and Shopify and thing things I have learned along the way and still have yet to learn! Join the conversation today and every day at: https://www.facebook.com/groups/lightfiles

The Paradox of Choice

Tue, 26 Apr 2022 05:00:00 -0400

This week I'm discussing the "Paradox of Choice" as defined by author Barry Schwartz and the impact too much choice can have on everything from our products displays to sales in our showroom. At what point is there just too much choice for our customers? And how to we convince customers to satisfice in their selections rather than stay on the constant (and never-ending) search for perfection? I can't wait to hear your thoughts and examples of too much choice in your showrooms -- message the podcast on Instagram @lightfiles or send me an email lisa@lsamembers.org.

How Much Effort...

Tue, 19 Apr 2022 05:00:00 -0400

When do you pull the plug on a sunk cost and just move on? How long to do stick it out for a customer? an employee? a vendor? a sales rep? a manufacturer? We all encounter this question regularly and in this episode I give my take on how much I would invest in each of these partnerships and when it is just time to move on. Join the conversation! Your thoughts and feedback are always welcome! @lightfiles on Instagram or email me lisa@lsamembers.org.

Feeling the Squeeze

Tue, 12 Apr 2022 05:00:00 -0400

We know everyone has been feeling the shipping and gas prices squeeze of late, but what can we do about it? Fuel surcharges? Delivery fees? Are there really any viable options for distribution or do we just keep taking the margin squeeze? What solutions have you tried for this problem and what is/isn't working? Can't wait to hear your suggestions and feedback. Join the conversation!

The Ideal Job Candidate

Tue, 05 Apr 2022 05:00:00 -0400

Has your idea of the ideal candidate for a sales job changed or evolved over the course of your job? What do you look for now that you didn't at first? Is there a key to finding the perfect team member? This week I'm discussing how a key metric of mine has shifted and I conclude with some encouragement for all of us to break out of the "same old" and try something new in our professional lives. Please let me know your thoughts, I can't wait to hear your hiring best practices and ideas! Join the conversation today and thank you!

Why (Lighting) Showrooms, Part Two

Tue, 29 Mar 2022 05:00:00 -0400

This week I revisit the topic of the importance of Lighting Showrooms, but this time with a focus on the showroom-side of the equation. Why are showrooms (particularly lighting ones) still valuable for consumers? What value do they add that consumers can't get elsewhere? What is the key to a great showroom experience? I end with what I see to the biggest challenge to continued showroom shopping behavior. Join the conversation and let me know what you think! I appreciate your continued support!

Why Lighting (Showrooms)

Tue, 22 Mar 2022 05:00:00 -0400

It's no secret, independent lighting showrooms are my passion, and for years the Lighting Showroom Association has been circling this marketing concept of "Why Lighting (and Fans and Lamps and Electrical Devices)" to push consumers into our market. In this episode, I review my take on why I think this concept is important and needed in our industry and also why the time is now to finally make it happen. Have a suggestion? Join the conversation! If you'd like to see our original conceptual videos on this, you can see them here: https://pacelighting.com/why-lighting.

When the Customer Isn't Right

Tue, 15 Mar 2022 05:00:00 -0400

So it has happened to all of us... a toxic customer relationship or one that has stopped working for your business and now seems to cause more harm than good. But what are the signs and what does one do? In this episode, I discuss different reasons that the customer might not be right and invite your feedback on what you did to change this situation and move forward in business. This is definitely a scenario we can learn so much from each other by sharing our experiences, so please do reach out! Thank you, as always, for listening to the Light Files pod!

What Can You Let Go?

Tue, 08 Mar 2022 05:00:00 -0500

What can you let go of that isn't serving your business? It's a big question with a lot of possible answers, but in this episode, I cover my top four list of things I can let go of in my business and I can't wait to hear your list too! Please email or message me and don't forget to share the podcast too! Join the conversation! All are welcome!

Exiting a Business: One Person's Journey

Tue, 01 Mar 2022 05:00:00 -0500

We all think about it as small business owners -- what happens when I'm ready to retire? How do I sell? When? To whom? In this episode, we hear one person's journey in selling a business and lessons learned along the way (including an important nugget about taxes!). Please be sure to subscribe and share! Have a great topic for the Light Files? Message me!

Industry Leadership: Top Down and Bottom Up

Tue, 22 Feb 2022 05:00:00 -0500

This week we are talking about leadership in all of its forms. In what ways does your business lead our industry? What can be learned from your leadership? What can we do better to mutually support one another as we look to continually grow the lighting and fan industry? I believe there is so much opportunity that we are just falling short on, but with some even marginal changes, we can make a big difference in our success as showrooms and an industry at large. Let me know your thoughts! And thank you!

Defining Success in 2022

Tue, 15 Feb 2022 05:00:00 -0500

I've been focusing a lot on how my showroom and lighting showrooms in general might define and find success in 2022. Here are my key focuses for the year. What are yours? Am I missing something important? Join the conversation! Thank you as always for your support.

Top Notch Service + Rock Bottom Pricing

Tue, 08 Feb 2022 05:00:00 -0500

The ongoing challenge to independent lighting showrooms -- the expectation of the best, top-notch service and also to provide rock bottom pricing. I believe we are on a slippery slope of unintended consequences in the lighting industry and we need to take a look a the real threats to all of our businesses and find a way to move forward together and adjust our own expectations but those of our consumers at-large too. I definitely want to hear your thoughts on this one! Message me @lightfiles on Instagram. Thank you so much for your continued support! Don't forget to share Light Files with an industry friend or colleague too!

My Core Beliefs + Lighting

Tue, 01 Feb 2022 05:00:00 -0500

The question has arisen lately -- just who do you think you are to be an "industry advocate?" Well, this podcast gives my answer. I love what I do, I love our industry, and I love the positive impact we can all have on humans in this world. Thank you all for your support and for listening! We are all stronger together!

The Data Standards We Need

Tue, 25 Jan 2022 05:00:00 -0500

In this episode, I list of 15 key pieces of data required for all light fixtures and an additional 10 needed for ceiling fans in order to effectively sell both items in a lighting showroom. Manufacturers, take note! Showrooms, let me know what I missed! My greatest hope is that timely, complete data leads to better, more efficient and successful sales across the board! Thank you all!

Lightovation Recap & Other Musings

Tue, 18 Jan 2022 05:00:00 -0500

Just a few thoughts on some personal inspiration recently received and my January Lightovation recap. It was so great seeing you and I can't wait to do it again soon! Thanks as always for your support and guidance!

The One with Zelle

Tue, 11 Jan 2022 05:00:00 -0500

Recorded in the Hinkley showroom during Lightovation last week, this episode features LSA Board Member and small business marketing guru, Zelle Duda, from Lighting & Bulbs Unlimited in Charlotte NC. Zelle is full of great ideas for independent lighting showrooms and is definitely on my list of people to watch in our industry! She drops a few great tips for showrooms too!

Link for 50% savings on Flodesk from Zelle: https://flodesk.com/c/34QYRY

New Year's Focus

Tue, 04 Jan 2022 05:00:00 -0500

I don't love New Year's resolutions, but I do love to take the opportunity for a new year's re-focus. I review what I'm focusing on in 2022 and what I think our industry should be working on together to grow in partnership this year. What are your opportunities for 2022 as a business? How are you going to grow and become more successful in the new year? Please drop me a line @lightfiles!

Why Not Re-Imagine a Distributor-Manufacturer Partnership?

Tue, 28 Dec 2021 05:00:00 -0500

I'm happy to hear that January Lightovation is still a go despite all the latest virus news, so as Market prep hits high gear, I invite everyone to use a fresh perspective on your showroom-manufacturer relationships and really focus on how we can grow and strengthen our business together. It doesn't have to look the same as it always did -- the pandemic has shown us how we can grow and evolve as businesses. So going into 2022, my wish for the industry is that we evolve our partnerships and strengthen them in a way that benefits all parties. Happy New Year all!

Market Prep Time is Here!

Tue, 21 Dec 2021 05:00:00 -0500

With just two weeks until Lightovation, it is time to get Market ready! Know your numbers, know your showroom's needs and most importantly -- know your worth! Also, if you want to be featured on an upcoming episode of Light Files, drop me a line and we can meet up in Dallas.

It's the Little Things

Tue, 14 Dec 2021 05:00:00 -0500

The littlest things sometimes can make the biggest difference in the successful operation of a lighting showroom. I'm back talking restock fees and how they play into bigger issues in our industry that worry me. It's time to make some changes! Let's take these issues and strengthen our industry together! Thank you for listening and for your support of the podcast!

Time to Recharge

Tue, 07 Dec 2021 05:00:00 -0500

After my extended vacation, I am a complete believer in doing what it is you need to recharge yourself to be a better employer, partner, spouse, friend, or wherever it is that you are feeling a little "burn out" and need to step away (or perhaps, lean in) to gain a fresh perspective. Anxious about what will happen? I sure was! But it turned out better than I could have expected and my business and my own mental health are the better for it. In 2022, I plan to focus more on the work I enjoy and find new ways to handle the draining 'work that just has to be done.' Thank you for your support of the podcast!

What Makes a Good Sales Agent?

Tue, 23 Nov 2021 05:00:00 -0500

This week, you get my take as a lighting showroom owner on what makes a great lighting sales agent. Everyone has different needs in the showroom so the #1 key seems to be -- meet your customers where they are. Let me know what you think... especially to the scenario I pose at the end of the episode!

The First Lighting Interview!

Tue, 16 Nov 2021 05:00:00 -0500

The first, long-awaited Light Files interview is here! But it was an easy one to get... I just went downstairs! My husband, Frank Bartlett, joins the podcast this week for a quick recap of his time in the lighting business and the pros and cons of booking business with electricians. Plus, he answers the age old showroom question about electricians.... Listen in and let me know what you think about my interviewing skills! Thank you so much for listening!

How Do We Have Fewer Returns?

Tue, 09 Nov 2021 05:00:00 -0500

If you're a consumer in the world, returns and refunds are just a part of the shopping experience. Given that fact, how do we partner better in the lighting industry to minimize returns and minimize the risk in sales that come back as returns? What tools do we need on hand to sell goods and minimize the likelihood of a dissatisfied customer? Your feedback on this topic is critical! Send it my way -- @lightfiles on IG or via email. Thank you for your support!

POS Systems

Tue, 02 Nov 2021 05:00:00 -0400

Today's discussion is on POS systems in the showroom and the benefits a great POS system can bring to your productivity and efficiency (aka margins). I primarily discuss my own POS, Windward System 5, and the integration with Lights America. What POS system do you use and what are the pros and cons? It's more important than one might think to your success!

Succession Planning

Tue, 26 Oct 2021 05:00:00 -0400

In the event of a catastrophe does your small business have an exit plan? What about standard long term succession planning? It seems that it is never to start thinking about the end of your professional career, even for independent small business owners (or maybe even more so). Thank you for your support and don't forget to chime in with your own exit planning stories!

Saturday Showroom Hours: Yes or No?

Tue, 19 Oct 2021 05:00:00 -0400

Is your independent lighting showroom open on Saturdays? Why or why not? If you are open on Saturdays, what are your keys to success? And if you are not open, do you see a negative impact on your business? I tell you all about my Saturday showroom situation -- now tell me yours! You can find me @lightfiles or @lisalightslife. Also, thank you so much to the Patreon podcast supporters -- we are growing and great, exclusive content is coming so visit the link below and join us today!

My Week in Lighting & Lightovation Excitement

Tue, 12 Oct 2021 05:00:00 -0400

I don't know about y'all, but I'm starting to get really pumped about January 2022 Lightovation! I feel like it might be epic. And I could use that jolt of energy after a somewhat mind-numbing week of issues and admin work in the showroom. Anyone else just have days or weeks that are just draining like that? Tell me about it! The community here is what helps make us all better and more connected. Also, there are 13 patron supports of Light Files, we are on our way to 50! Thank you so much for your support!!

Coping with Loss & the Future of Showrooms

Tue, 05 Oct 2021 05:00:00 -0400

What is the future of the lighting showroom? I give my thoughts and suggestions on steps we can take and partnerships to be made. Also, we lost a beloved industry friend this week far too soon, and I just wanted to send love to everyone in the industry as we cope with this loss and others. Thank you for listening and your support!

Industry Unity & Data Standard Recs

Tue, 28 Sep 2021 05:00:00 -0400

I had some really great conversations with industry partners this week which yet again got my wheels turning about the importance of communicating, having an open mind, and not making assumptions or snap judgements. I also reveal all of the industry data recommendations we unveiled last week -- please share those far and wide and I can't wait to see widespread adoption of all of these important needs. Don't forget #50listenerchallenge and thank you for your support!

Work-Life Balance and Industry Data Standards

Tue, 21 Sep 2021 05:00:00 -0400

We all struggle with work-life balance sometimes. Do you have to sacrifice your personal life for success? I recap my latest struggles keeping all of the various jobs in my life afloat. Plus, the LSA has released a great, informative, and important document on industry data standards. I recap some of the suggestions and I look forward to industry-wide adoption of these standards! Thanks, as always, for your support of the Light Files podcast!

9/11 Reflection & Profit Margin Tips

Tue, 14 Sep 2021 05:00:00 -0400

#50ListenerChallenge continues and thank you to the current podcast supporters! I recorded this episode on Sept 11, so I begin with some quiet reflection on the day and then on to profit margins! A great article in Furniture, Lighting & Decor in September got my wheels turning and I can't wait to hear what you all think about increasing prices, discounting and staff bonuses.

The Truth about Private Label

Tue, 07 Sep 2021 05:00:00 -0400

It comes up a lot -- what was the deal with that Private Label program? If you have unanswered questions or just want to hear the reasoning behind the attempted trial program, listen in! I cover the program basics, why it was an appealing venture, and the ultimate outcome. Thank you so much for listening and don't forget the #50listenerchallenge is still ongoing!

Cohesion is Key

Tue, 31 Aug 2021 05:00:00 -0400

Don't forget to join the #50listenerchallege on Patreon! It seems our beloved lighting industry has suffered a long time from a lack of cohesion all around. Lighting Showrooms especially are missing an opportunity to join our voices and work to be better partners all around. Plus -- feeling alone drowning in all your admin work? Well, don't! I'm right there with you. Thank you so much for listening and your support!

50 Supporter Challenge and More DTC & Partnership Thoughts

Tue, 24 Aug 2021 05:00:00 -0400

Lighting Industry, you've been challenged. 50 supporters of this podcast. C'mon, you can do it. Link is below and it takes mere moments to support not just this podcast, but our entire industry. Also, more input on manufacturers selling direct to consumer and how I really think we should be strategically partnering together as showrooms and manufacturers. Don't delay, support today! And THANK YOU!

All the Questions

Tue, 17 Aug 2021 05:00:00 -0400

This week, I'm full of questions and would love your feedback! From social media to the economy to re-pricing the showroom (yet again), there's a lot that seems to be hanging over us right now. I don't have all the answers, but I do have some questions -- join me in the conversation!

Lighting Marriage Bootcamp

Tue, 10 Aug 2021 05:00:00 -0400

I'm just going to ask - do we need lighting industry therapy? Our professional relationships have real fractures and I think this disconnect is trickling down through all parts of our business lives. What can we do to support one another and actually resolve these challenges in our partnerships? Thank you for listening and for your support!

Pricing Policies & Vacay Update

Tue, 03 Aug 2021 05:00:00 -0400

I got some great tips on how to vacay from a Light Files patron member, and I wanted to share those suggestions in case anyone else faces this same challenge. Next up, pricing policies from manufacturers... should policies be different in accordance with different grades of goods? Does a one size fits all pricing policy really work in today's economy? Listen to hear all my thoughts on this one! Let me know what you think too -- follow the podcast and support on Patreon and thank you!

How to Vacay and Industry Fragmentation

Tue, 27 Jul 2021 05:00:00 -0400

You might have noticed I recently took a short vacation but I have a really difficult time being away from work, so I'd love to know -- how are you able to vacay and gain that much needed recharge from time away from the day-to-day grind? Also, I discuss industry fragmentation and possible new solutions to growing business for showrooms. Our big question: How do independent lighting showrooms re-capture the majority of lighting, fan and controls distribution in North America? We once had it, but now it is very diffuse. So how to we regain our footing and start to de-fragment our industry? I can't wait to hear your thoughts! Thank you for your support of the lighting industry and this podcast!

What the SPIFF?

Tue, 20 Jul 2021 05:00:00 -0400

What do you think about SPIFFs (or is it SPIF?) as a showroom owner or manager? I have a lot of feedback direct from the independent lighting showroom about this topic, courtesy of the Lighting Showroom Association. I go over the good and bad and the perhaps needed changes to this classic business practice. What do you think? I can't wait to hear! Thank you for listening and for your support of the Light Files!

DTC Shocker & Knowing our Worth

Tue, 13 Jul 2021 05:00:00 -0400

I saw something on social media this week that really blew me away - did you see it too? I'm not yet sure what this means for the lighting industry and lighting showrooms, but I think it is something and we must consider all long term impacts of these decisions and act accordingly. Also, it is past time that we accord value to the services we provide; we know our worth as lighting experts for a job well done -- why do we give so much away for free? Can't wait to hear your feedback and thoughts! Thank you for listening and your support and a special thank you to anyone who pledges support through patreon.com/lightfiles!

Direct to Trade Sales & a Residential Lighting Value-Add

Tue, 06 Jul 2021 05:00:00 -0400

I'm going there again - direct to designer sales. Showrooms don't like or want it, but in many cases it seems here to stay so how do we navigate this landscape and remain a successful industry? The challenges are real, they aren't easy, and there's no easy solution here, but let's get talking about it! I also discuss a real value-add opportunity that sales agents can provide lighting showrooms to increase lighting sales for all of us. I can't wait to hear your feedback - good, bad or otherwise! Thank you for listening and for your support!

June 2021 Lightovation Recap

Tue, 29 Jun 2021 05:00:00 -0400

Welcome back to the office after a week at Market! I review my two least favorite Market questions, give thanks, and discuss a few ongoing issues and news I learned at Lightovation next week. It was great to see everyone and I can't wait to do it again in January! Thank you so much for your support and for sharing the podcast!

Improve Your Showroom Marketing in 5 Easy Steps

Tue, 22 Jun 2021 05:00:00 -0400

Who has time for marketing? You do! In this episode, with a powerful assist from Zelle Duda of Lighting and Bulbs Unlimited in Charlotte, NC, I discuss five easy ways to create impactful marketing for your business that will pay off time and time again. There's a learning curve and time investment, but once you have your building blocks in place, maintenance is the easy part. Interested in receiving Zelle's Marketing Guide? Email me lisa@lsalights.org or if you are a LSA Showroom Member, the file was posted 6/17/21 to our Facebook group. Thanks for listening and your continued support!

Ideas for Change

Tue, 15 Jun 2021 05:00:00 -0400

In a follow up to last week's episode "Is the Lighting Industry in Danger," I share some real, actionable items that we can pursue as an industry to provide stability and support for the independent lighting showroom distribution channel and safeguard our mutual futures and success. Have feedback or insight to share? Please reach me @lisalightslife or via email lisa@lsalights.org. Thank you for your support and sharing this podcast with an industry friend!

Is the Lighting Industry in Danger?

Tue, 08 Jun 2021 05:00:00 -0400

Are we collectively ignoring real threats to the lighting industry via factories selling direct to consumer and a million other tiny challenges that are chipping away at manufacturers and independent lighting showrooms alike? This week, I'm asking this tough question and urging conversations and collaboration to safeguard the future of the lighting industry. Your feedback is valued and important and thank you!

Putting Y'all on Blast & Good Vibes from Cole Semanko

Tue, 01 Jun 2021 05:00:00 -0400

Let's talk about it -- as an industry, we need to share information better and faster. From Lightovation attendance to pricing changes, there is so much room for improvement and increased engagement in the lighting industry. So let's get sharing and working together! Finally, a beautiful lighting philosophy statement from Cole Semanko of Vintage Fans & More. Thanks for listening, supporting and sharing!

My Lighting Philosophy & An Unpopular Opinion

Tue, 25 May 2021 05:00:00 -0400

Our first light file this week is on my own personal lighting philosophy; I hope you'll find something of interest and I would love to hear from you on what your personal lighting philosophy is (please message or email me). The second light file is my (potentially) unpopular opinion on the necessity of having an electrician/service tech on every independent lighting showroom staff. As always, thank you for listening, sharing, liking, rating and subscribing!

What is your philosophy?

Tue, 18 May 2021 05:00:00 -0400

We start this week with a discussion of the timely receipt of information and how many of us have become "margin erosion" managers in our day-to-day jobs more than we might like. Our discussion then becomes theoretical - how do you collaborate everyday with your mistakes (and successes)? Lastly, let me know what your lighting philosophy is! Please email or message me and I thank you for your listening and support!

Let's Elevate Lighting

Tue, 11 May 2021 05:00:00 -0400

The outpouring of support after last week's episode was tremendous and makes me remember why I love what I do and what a great industry lighting is. There are challenges, and I'll discuss more than a few in this episode, but if we work together to elevate our industry as a whole; well, success for everyone going to be the outcome. Thank you for listening, subscribing, and sharing the Light Files! Follow the podcast on Instagram @lightfiles and if you'd like, support the podcast on Patreon: www.patreon.com/lightfiles. And thank you!

ILS Stress!

Tue, 04 May 2021 05:00:00 -0400

Y'all... I'm stressed! And here to talk all about it! What does the future hold long-term for the independent lighting showroom distribution channel? And what are we working on now to ensure our long-term viability? Where do we go from here? Let's get the conversations going! Also, please be sure to subscribe to the podcast, it goes up every Tuesday morning. Follow us on Instagram @lightfiles too!

Logistics, Communication, Vaccine Relief & Mergers

Tue, 27 Apr 2021 05:00:00 -0400

I spend much of this episode on a deep dive on logistics issues and the pain this is causing all of us, especially inside showrooms. It seems better, more fluid communication might be the answer. I would love to hear your thoughts on this and tips on how you're keeping a positive attitude and great mental energy as we ride out the end of this pandemic. You can find me on Instagram @lightfiles and please like, subscribe and share!

Have You Ever Yelled at a Customer?

Tue, 20 Apr 2021 05:00:00 -0400

You know those moments when you're at your worst? Why do we have them and what are we really feeling and protecting? How do we turn the most frustrating moments as leaders into something awesome and positive for ourselves and our businesses? Join me in the conversation @lightfiles on Instagram or reach out via email. Your feedback is so important and please don't forget to share with a fellow industry friend!

Light Fixture Allowances

Tue, 13 Apr 2021 05:00:00 -0400

How do we as an industry move the needle to increase light fixture allowances? Increased budgets lead to increased sales for all of us, so it seems a team effort would help the cause. What do you think about allowances? Where do you see opportunities to course correct? Let me know your thoughts @lightfiles and thanks for listening!

Communication & Revisiting Restock and Data

Tue, 06 Apr 2021 05:00:00 -0400

Communication is critical plus an update with additional details on our conversation on restock fees. Also - data! The more we look at this topic, the more important it clearly is to our success as independent lighting showrooms. A quick revisit today with more to come in future episodes. Please follow us on Instagram @lightfiles and if you're enjoying the podcast, tell a friend!

Learning How to Lead - A Journey

Tue, 30 Mar 2021 05:00:00 -0400

How did you learn to lead your small business? School? Family? You're just a natural? I take a deep dive this week on my own journey, which was harder than I expected to discuss! Please excuse my nervousness in this episode and let me know about your own journey, I'd love to revisit this topic with even more opinions and views to discuss.

Restock Fees

Tue, 23 Mar 2021 05:00:00 -0400

This week we are discussing everyone's favorite topic: restock fees for returns! Ranging from negligible to a whopping 35% for brand-new-in-the-box returned fixtures, it seems that a common ground awaits us on this issue, we just have to compromise and find it. Let me know what you think and thanks for listening!

Customers Part 2 & Pandemic Anniversary Lessons

Tue, 16 Mar 2021 05:00:00 -0400

I had a few more thoughts on customer relationships to share and then I recap a recent post in the Lighting Showroom Association private Facebook group, answering the question: One year shutdown anniversary. What is your biggest takeaway from the pandemic year for your business? Please let me know your feedback and thoughts and thank you so much for listening to Light Files!

Updates, Meeting the Customer Where They Are & Digital Marketing

Tue, 09 Mar 2021 05:00:00 -0500

After promoting the Lighting Showroom Association's upcoming networking event, I give a quick update on March Lightovation, and then dive into our topics this week: Meeting Customers Where They Are and Digital Marketing Strategy. Thanks for the listen, please subscribe & send your feedback and thoughts for future episodes!

Data & Industry Partnerships

Tue, 02 Mar 2021 06:00:00 -0500

This week I'm taking a deep dive on a subject near and dear to my heart, DATA! How we get data, when, and how it is formatted are all critical to our operations. We all love the partnerships forged in our industry. How do we build upon those partnerships to get everyone what they need to successfully sell and run their businesses? Can't wait to hear your feedback! Find me @lisalightslife on Instagram or leave a comment! Don't forget to subscribe and thank you!

COVID Fatigue & Lightovation

Tue, 23 Feb 2021 08:00:00 -0500

Welcome to Light Files! In Episode One, I discuss my thoughts on COVID fatigue as a business owner and the Lightovation Market schedule for 2021. Small edit on my COVID discussion: my showroom is located in a state that has been open with mask and social distance rules since May 2020, which definitely colors my perspectives here. I would love to hear about other experiences! Find me @lisalightslife on Instagram or leave a comment! Don't forget to subscribe and thank you!

Light Files Podcast Introduction

Fri, 19 Feb 2021 17:00:00 -0500

My weekly lighting podcast is for everyone in and around the lighting industry! Join me as we discuss relevant topics and all the news that's fit for illumination!