🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap

Alexis Haselberger has built a multiple six figure business with a small audience.. and honestly, most people are surprised when they hear that.

She's a time management, productivity and stress reduction coach who helps busy professionals do more and stress less. Her clients include Google, Lyft, Workday, Capital One and Upwork, and over 229,000 people have taken her courses on Udemy.

In this episode we dig into how she's built four different revenue streams that all pull their weight, why she nearly burned out with 35 one-on-one coaching clients and a six month wait list, and how that pushed her toward building courses. We talk about the difference between selling on Udemy versus selling on your own site, and why those are completely different games.

We also get into her approach to YouTube and LinkedIn, and we actually pull up her YouTube analytics live to look at where her best performing videos are getting their traffic from. Turns out 52% of her top video's views come from search, which opens up a really interesting strategy for her going forward.

We chat about webinars, evergreen funnels, and whether email marketing works differently when your audience is made up of super busy people who barely read their inboxes. Plus we get into some really cool stuff about AI and courses, including how one course creator replaced her course with an AI chatbot and 3X'd her best launch.

And Alexis shares some genuinely practical productivity tips that I think any course creator will find useful.. especially around getting stuff out of your head and being realistic about how much you can actually get done.
This was a really fun conversation. Hope you enjoy it.

🔎 Find Alexis here:
🔗 Website: https://www.alexishaselberger.com/ 
🎙️ Do More, Stress Less Podcast: alexishaselberger.com/podcast 
📖 Distraction Action Plan:  https://www.alexishaselberger.com/reduce-distraction 
🔗 Youtube:  https://www.youtube.com/c/domorestressless 
🔗 Insta:  @do.more.stress.less 
🔗 TikTok: https://www.tiktok.com/@do.more.stress.less 
🔗 FB Group:  https://www.facebook.com/groups/domorestressless/  

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

Spencer Russell went from classroom teacher to building a business with over 5 million followers and 10,000 customers. In this episode, he shares why he believes your backup plan might actually be the thing holding you back from success.

We get into the concept of Blue Ocean Strategy and how Spencer found a niche in the toddler reading space that nobody was tapping into. He talks about the moment he decided to quit his safe teaching job, even with a young kid at home, and why he believes that burning the bridge and going all in was the best decision he ever made. He shares both the spiritual and practical arguments for betting on yourself and how necessity became the fuel that drove him forward.

We also dive into the future of online courses and why Spencer thinks the industry needs to evolve. He talks about protecting your business from AI, why community might be the most important differentiator going forward, and how he balances selling physical products alongside digital courses with a 50/50 revenue split.

On the tactical side, Spencer walks us through his plan to use a quiz funnel that segments parents by their child's age and routes them into different webinars with tailored offers. We also talk about his email marketing challenges and what he is doing to fix them now that he has taken his business back after selling it to Love Every in 2024.

🔗 Check out Spencer's work at https://toddlerscanread.com
🔗 Find Spencer on YouTube, TikTok, Facebook and Instagram at  @toddlerscanread  .

Thanks for listening and I will catch you in the next one.

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide 👉🏼 https://datadrivenmarketing.co/lead-magnet

What happens when none of the careers in your industry feel right? Sahara Rose De Vore found herself in that exact spot. She had a degree in hospitality and tourism management, she'd traveled to over 84 countries, and yet nothing in the travel industry clicked for her. So she did something most people wouldn't even consider. She created an entirely new career path and built the world's first and only ICF accredited travel coach certification program around it.

In this episode, Sahara shares how she went from broke college student to building the Travel Coach Network, a global community of over 750 certified travel coaches from more than 40 countries. We talk about how she educated a market that didn't know it needed her, how she generates sales through strategic price drops, and how adding a single deadline funnel to her email list brought in over $25K. We also dig into her surprisingly low ad spend, her experiments with Reddit ads, and what she'd focus on to grow her email list from 200 opt-ins a month to over 2,000 with the 70,000 monthly visitors she's already getting.

If you're a course creator trying to figure out how to sell in a niche that you've had to explain to people, this one's for you.

✈️ Check out The Travel Coach Network: https://thetravelcoachnetwork.com
✈️ Follow Sahara Rose on social media: @sahararosethetravelcoach
🧨 Check out The Dynamite Circle: dynamitecircle.com
Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements

Mark Smith films birds in slow motion. That's his niche. Ospreys, eagles, hawks in ultra slow motion. And it's got him 980 million views on YouTube and 6 million followers across platforms.

In this episode I sit down with Mark and we get into how he built this massive audience from one incredibly specific niche. He picked up a camera again at 40, almost didn't start YouTube because he thought nobody would care, and his son had to convince him to post his first video. That video got a thousand views overnight and the rest is history.

We talk about why he compares himself to Bob Ross and how the best creators make things look possible for their audience. We get into why YouTube crushes every other platform for selling online courses and why short form content doesn't convert the same way. I also pull up one of his sales pages live on the call and walk through what's working and what's missing.

Mark is honest about the fact that he'd rather be outside photographing wildlife than working on his email list or his funnels. His email list is only 2,500 people despite having millions of followers. He knows he's leaving money on the table and we dig into exactly where that money is and what he could do about it.

If you're a course creator with a decent audience but you know your business side isn't keeping up with your content, this conversation will hit home.

🦅 Check out Mark's YouTube channel! https://www.youtube.com/@MarkSmithphotography

🎁 Want the free customer avatar course I mention during the episode? Drop me an email at john@datadrivenmarketing.co with "Customer Avatar" in the subject line and I'll send it over.

🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates

What would you do if you had no audience, an email list of 50 people, and zero courses to sell?

That's exactly where Trevor Dimoff was when he decided to figure out how to sell a course before he'd even built one. He talked to 50 people, listened to their problems, came up with a solution, and pitched it back to the same people he'd interviewed. The result was $2,000 in pre-sales for a course that didn't exist yet.

In this episode Trevor walks through his entire process step by step. How he found people to talk to, what questions he asked, the three things he did during every call that made the pre-sell possible later, and how he delivered the pilot course live on Zoom. He's also really honest about what went wrong after that and why he lost momentum trying to scale too fast.

If you're just getting started or thinking about launching something new, this is a really practical episode. Trevor doesn't sugarcoat anything and the lessons from his mistakes are just as useful as the wins.

🔗 Check out Trevor's work: https://trevordimoff.com
🔗 https://trevordimoff.com/aosoc

🔗 If you'd like to connect with Trevor or to ask him questions about having research conversations you can contact him at: https://trevordimoff.com/aosoc

Trevor would like to thank Jacques Hopkins, the Online Course Guy and his Online Course Show podcast. Jacques interviewed Trevor on episode 90: https://theonlinecourseguy.com

Trevor learned the process he used for market research and course creation from: Danny Iny, founder of Mirasee, where he helps online teachers and coaches monetize their gifts: https://mirasee.com
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

Jori Chisholm has been teaching bagpipes online since 2003… before YouTube even existed. He was literally the first person to ever teach a bagpipe lesson on a webcam. Fast forward to today and he's running bagpipelessons.com, reaching students in 30 countries, and last year he hit 3.2 million views on Meta and 320,000 on YouTube.

The wild part? He wasn't even trying to hit those numbers. His strategy was simple… post one short video every single day. And it worked.

In this episode we dig into how Jori built a thriving course business in one of the smallest niches you can imagine. We talk about why he has courses AND a membership AND physical products, how he uses his email list to actually drive sales, and why he thinks AI is going to wipe out a lot of generic information-only courses but won't touch businesses built on real personal connection and trust.

Whether you're in a tiny niche or a massive one, there's a lot to learn from someone who's been doing this successfully for 25 years.

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🎵 Check out Jori's work at https://bagpipelessons.com
🎵 Jori's YouTube channel:  https://youtube.com/bagpipelessons

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap

Here's something I hear all the time... course creators telling me they feel weird about selling. They got into this to teach, not to become marketers.

Kerstin Cable gets it. She's been at this since 2013, runs a language learning business, has recorded over 240 podcast episodes, and recently started AI Language Club. 

When I asked her about marketing, she literally said "but John, we're not marketers." And honestly, that's what makes this conversation so good.

We dig into why selling courses has gotten harder post-COVID, whether social media is even worth the effort anymore, and how Kerstin promotes her stuff without feeling sleazy about it.

Her approach is dead simple. Talk about what you know, then make an offer. That's it. But the way she explains it actually made something click for me.

We also talk about the mindset stuff, why so many of us hold back from promoting our own work, and what changes when you reconnect with what you actually believe about your course.

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

Connect with Kerstin:
🔗 https://fluentlanguage.co.uk
🔗 https://AILanguageClub.com

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

Alison Ellis has made over $650K selling online courses to florists over the last 10 years. She's got 10,000+ students enrolled in her programs and literally built her office from the course revenue.

But here's the thing.. a lot of the "proven" strategies just didn't work for her audience.

Tripwire funnels? Didn't convert. Webinars? People signed up but didn't show. High-pressure countdown timers? Her audience doesn't respond to urgency the same way.

Why? Because florists are creatives. They got into flowers because they love flowers, not because they love marketing. They'll spend $5K on a fancy design workshop but hesitate on a $500 business course.

In this episode we dig into what actually works when you're selling to people who don't think like marketers. How Alison went from making YouTube videos she didn't think anyone watched.. to $9K in her first five weeks.. to building a course business that's been running for a decade.

We talk about her Flower Math course, her $1,500 Art of Good Business program, her Patreon membership, the in-person workshop she runs in Vermont, and what she's changing this year to get more sales.

If you sell to creatives, coaches, artists, or anyone who's not naturally business-minded.. this one's for you.

🔗 Check out Alison's website at https://realflowerbusiness.com

🌸 Find Alison on Instagram and YouTube at @realflowerbusiness

🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates

Aiko Hemingway is an English pronunciation coach who went from around 4,000 YouTube subscribers to over 11,000 in about a year. One video drove most of that growth.

In this episode we talk about how she researched what was working for other creators in her niche and made her own take on a high-performing topic. We also get into why her attempt to repeat that success with a similar video did not work.

We discuss the tension between making content that gets views versus content that converts into paying customers. Aiko has found that her broader videos get more views but her specific pronunciation content converts better. Most course creators deal with this same challenge.

We also cover how she went from targeting everyone to working specifically with Japanese company executives and professional singers. When she said everyone is welcome she got zero clients. When she niched down she started making sales.

There is a good section on the mental blocks around selling. Aiko has three courses she has never promoted to her list because of self-worth issues. We talk through how to get past that using a problem-agitation-solution email format.

She also shares how she landed a TEDx talk after years of future journaling and practicing at Toastmasters.

🔗 Connect with Aiko at https://aikohemingway.com
🔗 English pronunciation coaching: http://hatsuonkyosei.com

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates

Erika Quest started her online course business with just 167 email addresses scraped from her hard drive. Within a year, she had built a six-figure side hustle. Today she has around 5,000 people on her email list and 3,000 of them are paying customers. That ratio is absolutely wild.

In this episode of The Art of Selling Online Courses, Erika shares how she built her platform Level Up Movement in the fitness and Pilates education space. What makes her approach different is her focus on high-touch customer service and relationship marketing. She actually responds personally to customers instead of relying on bots and automations for everything. Her philosophy is simple but powerful: loyalty is a relationship.

We also talk about her business model of selling other people's courses. She finds experts in her industry, produces all the marketing and delivery, and splits the revenue with them. Her 2026 calendar is already fully booked with talent. All of this growth has happened organically with no paid advertising.

Erika runs three promotions a month and hosts monthly live workshops she calls Claster Minds. She went from 20-30 attendees when she started to nearly 200 ticket sales for her most recent event.

If you have been thinking about starting an online course business but feel like you are not expert enough or do not have a big audience yet, this conversation will show you what is possible when you just get started.

🔗 Connect with Erika at https://levelupmvmt.com
🔗 Connect with Erika on Instagram: https://www.instagram.com/erikaquest

#onlinecourses #SalesFunnels #CourseCreators #DigitalMarketing


🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://funnels.datadrivenmarketing.co/order-bump-blueprint

Kate Bee has helped over 4,000 women quit drinking through her online course The Sober School. In this episode we get into how she built her business, what's working in her funnel right now, and why 52% of her students go on to join her membership.

Kate started out as a BBC journalist and began writing an anonymous blog about her own journey with alcohol. That turned into a coaching business that now helps women stop drinking without the shame, labels, or deprivation that often comes with traditional approaches.

We talk about her lead magnet the Wine O'Clock Survival Guide and why it works so well for her audience. We get into her £47 mini course called the Sober Reset and how 12% of those buyers convert to her main programme Getting Unstuck. And we discuss why her students stick around in her membership the Stay Sober Club.

Kate also shares how she thinks about selling transformation instead of information, why she focuses on making her students feel truly seen, and how she's built a community on Mighty Networks that people genuinely don't want to leave.

🔗 Check out Kate's work at https://thesoberschool.com 
🔗 Follow her on Instagram: https://www.instagram.com/thesoberschool

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

Allie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magnets, and without spending years creating content.

Instead, she went straight to selling low-ticket products to complete strangers through ads.

In this episode, Allie breaks down exactly how she built her "tiny offer" funnel, from her $17 front-end product all the way through to her $25,000 coaching program. She shares why she believes you can grow your audience with buyers only, how to choose a low-ticket product that doesn't cannibalise your main course, and the psychological triggers that turn one-time buyers into repeat customers.

We also get into the nitty-gritty of running ads in 2025. Allie talks about how she tests new creatives, why she starts with just $25-30 a day in ad spend, and what happened when she dropped her price from $27 to $17 (spoiler: her conversion rate tripled while everything else held steady).

If you've been putting off selling because you think you need a bigger audience first, this episode might change your mind.

🔗 Connect with Allie on Instagram: https://www.instagram.com/alliebjerk
🔗 Visit Allie's website at http://AllieBjerk.com

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements

Kyle Buller has close to 7 million podcast downloads and sells courses for $10,500. No sales calls. No big sales team. Just his podcast doing the heavy lifting.

About 70% of his high-ticket buyers tell him they signed up because they'd been listening to him for a year or two before buying. That's the power of long-form content. When somebody spends an hour with you every week, they're building a relationship and trust before you ever make an offer.

In this episode we talk about why being authentic and vulnerable matters more than ever, why people are sick of the polished facade, and what happened when Kyle lost his 107,000 follower Instagram account overnight with no warning.

If you've been wondering whether to focus on short-form or long-form content, this episode will help you decide.

🔗 Check out Kyle's work: https://psychedelicstoday.com 

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap

Kyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds from day one. He ignored every social media platform except YouTube.

Today he's got 1.7 million subscribers, 14,000 paying customers, and course launches that bring in $30K to over $100K.

In this episode, Kyle and I talk about why you don't need to be an expert to teach something — and why being an expert can actually work against you. We dig into his unlimited refund policy and why it hasn't hurt his business at all. We talk about how he spends 6-9 months creating each course, with 75% of that time spent before he records a single video.

Kyle's also refreshingly honest about what he's not doing well. He's got over 100,000 people on his email list and almost no automation in place. No tripwire funnel. No real welcome sequence. He admits he's leaving a lot of money on the table — and we talk through exactly what he could do to fix that.

If you've ever held back on creating a course because you didn't feel ready, or you've been nervous about offering longer refund windows, this conversation will change how you think about it.

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

👨‍💻 Check out Kyle's website: https://webdevsimplified.com/
🧑‍💻 Follow Web Dev Simplified on YouTube: https://www.youtube.com/@WebDevSimplified

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

Ashlee Young went from teaching 20 hours of private piano lessons a week to making over $70,000 a month with her online course business. And she did it by showing up just once a week to teach a single live class.

In this episode, Ashlee shares exactly how she's scaling with ads, why she's phasing out her high-ticket program, and the mindset shifts that allowed her to charge $3,597 for her coaching program without feeling weird about it.

She sends promotional emails two to three times a week and does a full promotion every single month. Most course creators I talk to are terrified of annoying their audience, but Ashlee's take on this is refreshing. She genuinely believes that not telling people about your courses is doing them a disservice.

We also dig into her ads strategy. She's getting 20 to 30 new customers a day, with 60% of people adding her order bump and 25% taking at least one upsell. Those numbers are right at the top end of what we typically see, especially for cold traffic.

If you've been sitting on the fence about running ads, doing more email promotions, or charging higher prices, this episode will give you the push you need.

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🎹 Connect with Ashlee:
🔗 YouTube: https://www.youtube.com/ashleeyoungmusicstudio 
🔗 Instagram: https://www.instagram.com/ashleeyoungmusicstudio/
🔗 Website: https://www.ashleejyoung.com/

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

Venkat Subramaniam has been teaching tech for 30 years and has never sent a single marketing email. Not one. Companies like Adobe and Nike pay him premium rates, he travels 300 days a year, and at one point he was actually turning clients away because he felt guilty taking their money.

In this episode, Venkat shares what he's learned from three decades in education. We talk about why he quit online training after the pandemic even though companies were throwing cash at him, how he builds engagement that keeps students coming back, and the simple techniques he uses to get people actually completing his courses.

If you're wondering whether live training beats pre-recorded, how to get students to engage instead of just passively watching, or how to build a training business through word of mouth alone, this one's for you.

Check out Venkat's website: https://www.AgileDeveloper.com

🔥 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide

Today I'm talking with Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers across her platforms. She's built an incredible business teaching English to international speakers, and in this episode she's sharing what's actually working right now in the online course world.

We dig into something Hadar calls the "trust recession" - why people are so much more hesitant to buy online courses than they were a few years ago, and what you need to do about it. She explains why she believes courses that only offer content are becoming irrelevant, and why coaching and community have become essential if you want people to actually get results.

Hadar also shares how she's built her business almost entirely through organic content since 2015, why 60-70% of her sales come from email, and what she's learned about the difference between YouTube subscribers and Instagram followers when it comes to actually buying. We also talk about live launches versus evergreen, why webinars still convert like crazy, and a simple tweak you can make to your confirmation pages that gets 70% of people to respond to surveys.

If you're finding it harder to sell courses than it used to be, this episode will show you what's changed and how to adapt.

🔗 Check out Hadar's website: https://hadarshemesh.com
🔗 Check out Hadar's YouTube channel and podcast: https://www.youtube.com/@hadar.shemesh

🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates

Everyone keeps telling me that course sales are dying. AI is killing everything. The good times are over.

I just looked at our Black Friday results and I have to respectfully disagree.

In this episode, I sit down with Josip Belina, our funnel strategy lead who has helped our clients make tens of millions of dollars over the past eight or nine years. Out of about 20 campaigns we ran, 75% of our clients had their best month ever. Combined, they made over $800K in November alone.

A guitar teacher went from $25K a month to $165K. A piano teacher expected $30K and hit $70K. A language learning client went from $13K to nearly $58K.

But here's why I really wanted to record this episode. Most course creators completely ignore January. That's a mistake. Your New Year New You campaign could be your second best promo of the year, maybe even your best if you're launching something new.

Josip breaks down exactly when to send your emails in January 2026, the promo structure that works, and something most creators miss entirely. If you've got existing customers who already bought your main offer, that revenue could be 50% or more of your total promo. You're probably leaving serious money on the table.

If you think your course business has peaked, watch this and see what's actually possible.

🔥 Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://funnels.datadrivenmarketing.co/order-bump-blueprint

🔥 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements

🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap

Caleb Ulku went from making $5K a month from his course community to hitting a 7-figure run rate in just 7 months. And he did it with only 27,000 YouTube subscribers.

What makes this even more interesting is how unconventional his approach is. He doesn't have a traditional email list funnel. Instead, he sends people directly from YouTube to a $27/month School community. No free lead magnet, no nurture sequence. Just YouTube doing the heavy lifting.

In this episode, Caleb shares how ChatGPT 3.5 completely changed his business direction overnight. He saw what was coming with AI overviews and made the call to pivot his entire SEO agency from informational queries to local SEO within a day. That decisiveness is a theme throughout this conversation.

We dig into his YouTube content strategy, how he uses Claude to write scripts (and why the AI keeps making the same frustrating mistake), and his two-tier School community model where 20% of people who join at $27 end up upgrading to his $197 pro membership.

One thing Caleb said that really stuck with me: "A subject matter expert can replace a team of interns with AI, but an intern cannot replace a subject matter expert." If you're using AI in your business, that's worth thinking about.

🌐 Check out Caleb's YouTube channel: https://www.youtube.com/ ⁨@calebulku⁩  
🌐 Check out Caleb's website: https://calebulku.com

🔥 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million

What would you do if your course sales dropped 40-50% from their peak?

Most course creators would double down on what's always worked. More launches, better funnels, new lead magnets. Lydia did something completely different. She canceled all her courses and replaced them with an AI product.

The result? Her biggest launch ever. Three times bigger than anything she'd done before.

In this episode, Lydia shares exactly how she built this AI mentor, why her customers love it more than her courses, and what this might mean for the future of online education. Whether you're thinking about adding AI to your business or just curious about where things are headed, this conversation will give you a lot to think about.

Lydia is a polyglot who's learned nine languages on her own and has helped over 22,000 students do the same. Her TED Talk has been viewed more than 19 million times.

👩‍🏫 Connect with Lýdia Hric Machová:
🔗 Check out her TED Talk: https://www.ted.com/talks/lydia_machova_the_secrets_of_learning_a_new_language  
🔗 https://languagementoring.com 
🔗 https://facebook.com/languagementoring 
🔗 https://instagram.com/languagementoring 
🔗 Sales page of the AI mentor (in Slovak): https://jazykovymentoring.sk/kurzy/almi/ 

🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap

What if you could build a six-figure course business while keeping your full-time job... and only working on it 1-2 hours a day?

That's exactly what Michael Kilkelly has done with Arch Smarter, his course business helping architects and engineers work smarter, not harder.

But here's what makes Michael's story different. He actually did it backwards. He spent 10 years working for himself as a consultant, built up his course business, and then took a full-time job. Most people are trying to do the opposite.

In this episode, Michael shares why having a day job actually makes his courses better, how he cut his course setup time from two weeks down to 10 minutes, and his "less is more" philosophy for 2026. We also get into how he survived massive layoffs early in his career by teaching himself a skill that made him irreplaceable.

If you've ever wondered whether you can build a real course business without quitting your job, this one's for you.

🧑‍💻 Check out Michael's website: https://archsmarter.com

🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap

This week I'm chatting with Phillip Henry, an award-winning slide guitar player who has performed at Hyde Park, the Royal Albert Hall, and toured all over the world. He's now teaching slide guitar online and has built a fantastic community around his niche.

Phil is one of those teachers who makes something that feels mysterious and out of reach totally accessible. He told me he has a hundred percent success rate with his students, and after talking with him I can see why.
In this episode we talk about finding a niche inside a massive market, growing a Facebook group, the transition away from sales calls, and whether your pricing reflects what you're actually delivering.

If you've ever wondered whether you're charging enough for your course or coaching, this one's for you.

🎸 Check out Phillip's work:
🔗 https://www.youtube.com/@UCA-Vhff-ng4NDrlUAQoQDTg 
🔗 https://www.instagram.com/phillip.henry/
🔗 https://philhenrymusic.com/

🔥 Want a free funnel review? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. 

Laura Spaulding has 1.5 million YouTube subscribers, over 4 million on TikTok, and a million on Instagram. She's had videos hit 14 million views in less than a week. And she's built a business selling courses and $45K coaching programs teaching people how to start crime scene cleaning businesses.

In this episode, Laura and I dig into what's actually working for her right now and what isn't. We talk about the surprising difference between YouTube and TikTok when it comes to generating revenue. She shares the simple approach to video titles that's helped her content go viral. And we get into some of the gaps in her funnel that are leaving money on the table.

If you've built an audience on social media but you're not seeing the sales you expected, this conversation will give you a lot to think about.

🔍 Check out Laura:
Laura's YouTube: https://www.youtube.com/@UCv6ycrTS6JXAEfs5dFZfijg 
Laura's website: https://lauraspalding.com
Laura's courses: https://crimescenecleaningtraining.com

🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements

Asiya Miart has 1.9 million YouTube subscribers and has made over $1 million selling courses through her channel. But here's what surprised me most: some of her best performing videos made zero sales.

In this episode, Asiya reveals how she figured out which videos actually drive revenue and which ones just drive views. She explains the two types of videos every course creator needs to understand and how she strategically moves viewers from one to the other. This simple shift helped her triple her revenue from the same number of views.

We also do something a bit different in this one. I pull up Asiya's sales page live and walk through what's working and what could be improved. If you've ever wondered what a sales page review looks like in practice, you'll find this useful.

Asiya now helps other entrepreneurs grow their YouTube channels strategically. If you want to learn more about her approach, check out her case study on her website.

📚 Asiya's Case Study “from Zero to $1M Using YouTube”: https://asiyamiart.com/case-study/

🔗 Connect with Asiya on LinkedIn: https://www.linkedin.com/in/asiya-miart/

🔗 Check out Asiya's YouTube channeL: https://www.youtube.com/@asiyamiart

🔥 Want the free KPI tracking module I mentioned? Email me at john@datadrivenmarketing.co with "KPI tracking" in the subject line

Stefano started teaching Italian online as a side hustle when he was 18. No formal experience, no fancy credentials. Now he's got 280,000 YouTube subscribers and over 4,000 paying customers.

What's interesting is how he did it. He barely touches Instagram or TikTok. Posts maybe once every two weeks just to keep the pages alive. Instead, he's doubled his email leads in the last year while keeping his views roughly the same.

In this episode, Stefano breaks down why short-form content hasn't worked for him, how he thinks about lead magnets differently than most course creators, and why he puts 60% of his effort into free content.

If you're wondering whether you're wasting time on the wrong platforms, this one's for you.

🌐 Check out Stefano's work:
🌐 https://teacherstefano.com/
🌐 https://teacherstefano.com/podcast
🌐 https://www.youtube.com/@teacherstefano

Get your free resources for course creators: 
🔗 https://datadrivenmarketing.co/resources

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Heath Adams, better known as The Cyber Mentor, built an 8-figure training business and sold it. In this episode, he shares how he did it starting from scratch with no sales team, no ad spend, and just pure organic content.

We talk about how he grew 50% year over year, why he believes authenticity beats algorithm hacks, and how he scaled from a one-person operation to 30 employees before the acquisition. Heath also gets into why he focused on one channel first, how he structures his email promotions, and what he's learned about pricing from selling everything from $30 subscriptions to $2,500 live trainings.

If you're building a course or training business and want to know what it actually takes to scale to 8 figures, this one's worth your time.

🌐 Check out Heath's work at https://academy.tcm-sec.com
🔍 Follow Heath on LinkedIn: https://www.linkedin.com/in/heathadams/ 
🔍 Follow The Cyber Mentor on YouTube: https://www.youtube.com/c/thecybermentor

If you enjoyed this episode, subscribe and leave a comment letting me know your biggest takeaway. And if you want help growing your own course business, check out what we do at Data Driven Marketing - https://datadrivenmarketing.co

See you next week.

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

Today I'm talking with Nate Terepka, who runs Piano with Nate on YouTube. He's got 118,000 subscribers and he's getting nearly half a million views a month teaching adults how to play piano using a chord-based approach.

This conversation was brilliant because Nate figured out something that so many course creators miss - he discovered his real audience wasn't who he thought it was at all. When he started the channel during COVID, he was making tutorials for Billie Eilish and Taylor Swift, thinking teenagers would be his main audience. But when he launched his first course and actually looked at who was buying, he had this massive realization. 90% of his sales were coming from just 10% of his content - the Beatles and David Bowie tutorials. His real buyers were retired adults, not teens.

I love how he discovered this. He just got so excited about making his first few sales that he went into his email system and looked up each person to see which video they'd found him through. That simple curiosity completely changed his business. We talked about the tripwire funnel he's building now, what he learned from doing a business audit with Josip, and why his course buyers have an 85% email open rate, which is just mental.

If you're in the music space or you're teaching anything and you're not totally sure who your actual buyers are, this episode will show you exactly how to figure it out with data you probably already have.

🎹 Check out Nate's work:
🔗 https://pianowithnate.com
🔗 https://youtube.com/@pianowithnate
🔗 https://instagram.com/pianowithnate

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

Today I'm talking with Tami Macala, a professional mosaic artist and teacher who has been creating mosaic art for over 20 years. In 2009 she started the Santa Barbara School of Mosaic Art, and in 2016 she and her husband Jerry launched Mosaic Arts Online. They also run Create Arts Online and Todos Retreats, taking students to places like Baja Mexico and Italy.

What's fascinating about Tami's story is that she's built a business in what she openly admits is a very small niche. The mosaic community isn't huge, but she's managed to serve over 10,000 students and become essentially the only online mosaic art school. 

We get into how she collaborates with other artists, why she insists on controlling the production quality herself, and how she manages to launch one to two courses every single month. She walks through her 10-day launch system, her approach to pricing and discounts, and why she runs just two sales per year now instead of four.

Tami is also refreshingly honest about where she's leaving money on the table. She knows her welcome sequences and funnels need work, and we talk about what she could be doing differently with order bumps and upsells on her Teachable checkout pages.

If you want to dig deeper into welcome sequences, go back and listen to 
🎧 How to Convert Prospects into Buyers Using Email Onboarding. 
🎧 12 Checkout Page Tricks to Get More Sales Instantly.

🌐 You can find Tami at https://mosaicartsonline.com
🌐 https://createartsonline.com
🌐 https://todosretreats.com.

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

I'm delighted to have Jacques Hopkins back on the podcast for another fantastic conversation. 

Jacques is someone I genuinely respect in this space - not only has he built an incredibly successful piano course that's generated over $4 million in revenue, but he's also become one of the best teachers I know when it comes to helping other course creators succeed.

In this episode, we dive deep into the power of webinars and why Jacques believes they're still the gold standard for selling online courses, despite being challenging to create. We explore how one YouTube video he made eight years ago continues to drive half his revenue today, pulling in 500 views daily. Jacques shares his proven framework for what makes a webinar actually convert - including why his two-hour webinar outperforms shorter ones - and we have an honest discussion about the reality of creating consistent YouTube content. 

We also get into some controversial takes about which platforms actually work for course sales (spoiler: Instagram might be wasting your time) and why YouTube's longevity makes it unbeatable for course creators. Whether you're just starting out or looking to optimize your existing funnel, this conversation is packed with actionable insights from someone who's actually done it.

🌐 Check out The Online Course Show: https://www.theonlinecourseguy.com/podcasts/the-online-course-show
🔗 https://theonlinecourseguy.com
🔗 https://pianoin21days.com

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

What if I told you that making $1 million in a single month selling courses wasn't enough?

In this eye-opening episode, I sit down with Neil Patel - co-founder of Crazy Egg, Kissmetrics, and Hello Bar, recognized by Forbes as a top 10 marketer and by Entrepreneur Magazine as one of the most brilliant companies.

Neil shares the shocking story of why he walked away from a course business generating $200-500k per month (with one month hitting $1 MILLION) to build something completely different.

We dive deep into why Neil believes course revenue will decline in the coming years and exactly what course creators need to do about it. He breaks down his exact 3-step process for discovering high-ticket offers your audience will actually buy, including how to validate new products WITHOUT spending months creating them first.

Neil gets brutally honest about why the "lifestyle business" model might actually be a trap for course creators and shares the backend product strategy that separates 6-figure course creators from 8-figure business owners. His take on how AI will impact the course industry? It's definitely not what you'd expect.

Whether you're making your first sale or already running a successful course business, Neil's insights on scaling beyond the "course creator ceiling" will transform how you think about your business model.

He even shares specific examples from real course creators who've successfully implemented these strategies - including one in the baby sleep niche and another teaching piano by ear.

This isn't just theory. This is proven advice from someone who's been there, done it, and built multiple 8-figure businesses.

Fair warning: This episode might make you uncomfortable with the status quo. But if you're ready to think bigger about your course business, this is required listening.

🌐 Connect with Neil:
🔗 https://neilpatel.com 
🔗 https://x.com/neilpatel
🔗 https://www.youtube.com/neilpatel
🔗 https://www.instagram.com/neilpatel/

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue.

Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell. That's it. No complex automations, no 47-step sequences, just solid execution of the fundamentals.

Boris shares the entire blueprint in this episode, including why we created a brand new course from scratch (in just 6 weeks!), how we used survey data to find a massive gap in what this creator was offering, and why positioning bonuses as "Christmas presents" made such a difference to conversions.

My favorite moment? When Boris admits our order bump only converted at 12% - way below our usual 30-50% - but still added an extra $7,000 to the launch. Sometimes good enough is exactly that.

If you've been overthinking your next launch, this episode might annoy you. Turns out that "90% research, 10% implementation" beats clever tactics every single time.

🎁 Free guides mentioned in this episode:

• Sales Page Elements PDF: https://datadrivenmarketing.co/resources
• Checkout Page Guide: https://datadrivenmarketing.co/checkout-page
• Upsell Guide: https://datadrivenmarketing.co/upsell

Want help implementing this in your business? Drop me an email at john@datadrivenmarketing.co

Today's episode is absolutely fascinating. I'm sitting down with Rich Thompson, who built his online tutoring business from literally zero to generating millions in revenue, and his story is going to blow your mind.

Rich started out as a one-on-one biology tutor charging £200 an hour (about $300 US), which sounds amazing until you realize he could only work with about 10 students a year. He was stuck in this paradox where he'd built this successful tutoring practice but had to physically sit next to students to make money. Not exactly the location-independent lifestyle he was dreaming of.

So he completely re-engineered his approach. He analyzed 10 years of exam papers, figured out exactly where students were losing marks, and created an online program that's now helped over 65,000 students. The growth was meteoric - he went from breaking even at $10,000 in year one to hitting $700,000 by year five.

But here's where it gets really interesting. When COVID hit, the UK government cancelled exams and 95% of his subscribers vanished overnight. Rich watched his entire business almost disappear. He told me if he hadn't been conservative with his spending that year, it would have been the end of his company.

We dive deep into his funnel, his marketing strategies, and some surprising insights about advertising to teenagers versus their parents. He shares exact numbers on ad spend and ROI that will make you rethink how you approach your own campaigns. Plus, we do a live review of his sales pages where I spot some quick wins that could dramatically increase his conversions.

If you're running an online course business or thinking about starting one, this episode is packed with lessons from someone who's been through the highest highs and lowest lows. Rich's honesty about what worked, what didn't, and what nearly killed his business is refreshing and incredibly valuable.

🔗 Check out Tailored Tutors: https://tailoredtutors.co.uk/?utm_source=the_art_of_selling_onine_courses&utm_medium=podcast
🔗 Youtube: https://www.youtube.com/@tailoredtutors
🔗 TikTok: https://www.tiktok.com/@tailoredtutors

🎁 Grab the free download I mention in the episode at https://datadrivenmarketing.co/pages - it's our guide to the 15 elements every high-converting sales page needs to have.

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

Is AI killing your course sales? In this episode, I talk with Panos Siozos, CEO of LearnWorlds - the platform that's powered over $1 billion in course sales for 11,000+ creators worldwide.

We dive deep into why using AI to write your course content is "doing a disservice" to your students (and your bank account). Panos reveals the right way to use AI as a "co-pilot" with specific examples you can implement today, including how to create assessments that actually help students learn.

We also cover why content is becoming a commodity and what actually matters now for course success. Plus, Panos shares the Socratic dialogue method that transforms boring content into engaging experiences that keep students hooked.

With 25+ years of experience in educational technology and having built his first learning management system back in 1999, Panos reveals exactly how LearnWorlds uses AI to help course creators scale without losing their personal connection with students.

🔗 Download The Five Layers of AI Framework for Instructional Designers: https://www.learnworlds.com/five-layers-ai-expertise-instructional-design/
🔗 Check out LearnWorlds: https://www.learnworlds.com/

#OnlineCourses #CourseCreation #LearnWorlds #AIforCourses #InstructionalDesign

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

Andrew Stotz went from a 10% pass rate to 60% by doing something most course creators are terrified to do - kicking students out with no refund.

In this episode, Andrew shares how he transformed his Valuation Masterclass from an on-demand course that barely anyone finished into a cohort-based bootcamp where students write 20-30 page research reports on four different companies.

His secret? "The valuation masterclass is about transformation, not information." And he means it - students who don't keep up get kicked out on Monday morning, no questions asked.

We dive into how Andrew built this intense accountability system, why he dresses up in military uniform for graduation ceremonies, and how one student from Nigeria who didn't even own a computer ended up working for Bank of America.

If you're tired of students buying your course and never finishing it, this one's for you.

🔗 Connect with Andrew:
- Website: https://academy.astotz.com/
- Podcast: https://myworstinvestmentever.com/

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

In this episode, you'll hear how Hugo Ortega transformed from a burned out materials engineer in Houston to a world-traveling superyacht captain who now runs a $20,000 per month coaching business.

Hugo reveals why he chose to build a high-ticket one-on-one coaching model instead of traditional online courses, charging over $2,000 per student while maintaining a 90% job placement rate. He explains his contrarian approach to course creation and why he believes you need to work harder on your course business than you ever did at your day job.

You'll discover how Hugo used Russell Brunson's Perfect Webinar formula to transform his sales process, spending six months crafting a webinar that now consistently converts prospects into high-paying clients. He breaks down his exact pricing strategy, starting at $500 and scaling to $2,500, and shares how he built his "concierge model" that creates premium value for students.

🔗 Connect with Hugo at https://www.superyachtsundayschool.com/ or 
🔗 Follow @superyachtsundayschool on Instagram: https://www.instagram.com/superyachtsundayschool/

#OnlineCourses #CourseCreation #Entrepreneurship #DigitalNomad #Yachting #CoachingBusiness #RussellBrunson #PerfectWebinar #OnlineBusiness #CourseCreator

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

You know exactly what you should be doing to grow your online course business. You've listened to hundreds of podcast episodes, read all the blog posts, maybe even bought a few courses on marketing. You KNOW you should be sending email promotions every month. You KNOW you should be optimizing your sales pages. Yet somehow, you find yourself building just one more course instead.

Sound familiar?

In this episode, I sit down with Itamar Marani, a former Israeli special forces operative turned elite performance coach. Itamar has coached hundreds of six to nine-figure entrepreneurs to break through their mental barriers, and he's here to explain exactly why your brain sabotages your best business moves.

We dive deep into what Itamar calls "the war within" - the battle between the business owner in you who knows what needs to be done, and the hobbyist who keeps retreating to their comfort zone. Itamar breaks down the three "success killers" that are hardwired into our brains from 100,000 years of evolution: avoiding uncertainty, optimizing for approval, and seeking validation.

What makes this conversation different is that we don't just identify the problem - we walk through the exact process to overcome it. Itamar shares his framework for identifying your mental blocks, challenging false beliefs, and most importantly, understanding what emotional payoff you're getting from NOT doing what you know you should do.

We also discuss performance anchors - the people and habits in your life that drain your energy and keep you stuck. Itamar shares a powerful story about a client who went from $5-10k months to building a company with a nine-figure valuation, all because he had the courage to cut out a heavy performance anchor that was keeping him small.

If you've ever caught yourself saying "I know I should be doing this, but..." then this episode is going to hit home. Hard. Itamar doesn't do motivational fluff - this is practical, actionable advice forged in Israeli counterterrorism and refined through years of coaching high performers.

📖 Itamar's book "Elite Performance" is available on Amazon and at https://itamarmarani.com/book. 
🔗 Check out Itamar's website: https://itamarmarani.com/

 Work With Me - https://datadrivenmarketing.co/done-for-you

When Wendy Solganik spent months building out a sales funnel for her art courses, she was following all the conventional wisdom. She'd already seen the Jeff Walker launch formula work in other industries. She knew the playbook. But after investing significant time, energy, and money, the funnel simply didn't convert.

Instead of doubling down on what the gurus were teaching, Wendy made a counterintuitive decision. She went back to simple email marketing and built her online art school into a thriving business that now features courses from 40 different creators.

In this episode, Wendy shares her journey from law school dropout to successful course creator. After developing irritable bowel syndrome from the stress of law school, she took a year off and followed her urge to learn pottery. That decision eventually led to running a stationery company for 15 years, followed by a stint in the online diet industry where she first learned about course marketing.

Today, Wendy runs a unique online art platform where she positions herself as "the primary student in my own school." Rather than trying to be the star, she curates courses from artists she's genuinely excited to learn from. Her approach challenges many assumptions about online course businesses - she deliberately keeps prices low ($27-$147) despite seeing competitors charge $2,000, and she's built her success on passion rather than psychological marketing tactics.

We discuss why organic Instagram is now "very very little of the effective marketing" she does, despite having a large following. How she's become "partners with Meta" through paid ads, spending significant money daily. Why she has "no idea where my sales are coming from" due to tracking challenges. And how email marketing became her most effective channel after abandoning complex funnels.

Wendy's story offers a refreshing perspective for course creators who feel overwhelmed by complicated marketing systems. Sometimes the simpler path, driven by genuine passion for your subject matter, leads to better results than following someone else's formula.

Check Wendy's work out: https://www.willawanders.com/

🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

Meet Alexandra Fintova - the Skillshare Top Teacher who built 60 courses, taught 90,000+ students worldwide, and did it all while raising two kids as a single mom with ADHD.

In this episode, Alexandra (The Art Mother) shares her unconventional journey from art teacher to course creator, why she refuses to do "guerrilla marketing," and how being authentic is her secret weapon.

Alexandra reveals why her "overly salesy" approach failed and what actually works instead. She explains how to sell courses without being pushy or aggressive, and why students are now "collecting her classes like Pokemon cards." We dig into the power of confirmation page offers and why Alexandra's currently leaving money on the table with this simple strategy. She also shares the truth about managing a course business with ADHD and how to use platforms like Skillshare and Udemy to build passive income.

📥 Free Download: Tripwire Product Ideas Guide at https://datadrivenmarketing.co/tripwire

Connect with Alexandra:
Instagram: https://www.instagram.com/theartmother/

Subscribe for weekly interviews with successful course creators. 
Drop a comment: What's your biggest challenge with selling courses?

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🚀 Work With Me - https://datadrivenmarketing.co/done-for-you

Emma Jakobi built mmmEnglish to 6 million YouTube subscribers. Then she stopped posting and walked away to build Hey Lady instead.

In this episode, Emma and Shah Turner break down what's actually working for them: how they're getting their CAC down to 1/10th of LTV, why their webinars stopped working (and what they did instead), and how they package the same offer differently each month without burning out their audience.

Shah also talks about the consistency problem every course creator faces: "We'd run a campaign and bring in 50 grand. Do it again, pretty good. Third time? Not so much."

If you're running a membership or selling courses, this one's packed with real numbers and tactics you can use.

Check out Hey Lady:  https://www.heylady.io/
Connect with Emma and Shah:
Emma on LinkedIn: https://www.linkedin.com/in/emmajakobi/
Shah on LinkedIn: https://www.linkedin.com/in/shahturner/

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🚀 Work With Me - https://datadrivenmarketing.co/done-for-you

Most people build audiences that just consume content. They get thousands of followers but barely make any sales.

 Sinem Günel does it differently. She's built a six-figure writing business by focusing on one simple principle: get people to buy something small first, then they're 20 times more likely to buy again.

In this episode, Sinem breaks down how she helps coaches and consultants turn their expertise into courses and high-ticket programs - starting with offers as low as $50.

We dive into why your past buyers are your most valuable asset and how to nurture them properly. Sinem shares the confidence issue that stops most people from selling high-ticket offers, and why some clients explicitly DON'T want your course and will actually pay more for less content. She also explains how to get inbound leads through content instead of cold outreach, and the strategy behind building a multi-tier business from low-ticket to $5k+ coaching.

If you're creating content but struggling to convert your audience into paying customers, this one's for you.

🔗 https://writebuildscale.com 

Want help building your sales funnel and email marketing? Book a free strategy session: https://datadrivenmarketing.co/survey

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🚀 Work With Me - https://datadrivenmarketing.co/done-for-you

In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list.

You'll discover the bundle strategy that consistently outperforms the lazy "50% off everything" approach that most people default to, plus how to handle your best customers who've already bought everything you've offered before. Josip also shares the two-promotion framework that maximizes Q4 revenue and why this quarter is absolutely critical for your business.

This isn't about sending a few discount emails and hoping for the best. This is about systematically planning and executing a Black Friday strategy that turns November into your biggest revenue month of the year. If you've been treating Black Friday as an afterthought, this episode will completely change how you approach it.

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🚀 Work With Me - https://datadrivenmarketing.co/done-for-you

What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world.

Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giving away his absolute best content for free. 25 years later, his newsletter reaches every corner of the globe (except the Vatican), his courses help students double their salaries, and he makes sales while sitting at Greek tavernas.

This conversation reveals why bad video and audio quality can actually sell better than perfect production, and the psychological reason most course creators sabotage their own success. You'll also discover how giving everything away for free became a premium pricing strategy, why humor matters more than you think in technical content, and the surprising relationship between passive income and satisfaction.

Heinz shares stories about getting recognized by strangers on the streets of Romania, why he feels guilty about making money while relaxing with friends, and his approach to building genuine connections with readers across 156 countries. He also explains why he avoids running the webinars that work so well for him, and how fear of rejection holds back most course creators from the success they deserve.

📧 Java Specialists Newsletter: https://javaspecialists.eu
🔥 Our FREE resources: https://datadrivenmarketing.co/resources

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🚀 Work With Me - https://datadrivenmarketing.co/survey

Jason Stephenson has over 4.5 million subscribers and 1+ billion views across his meditation channels - and he literally works just one hour per week now.

But here's what shocked me most: Jason had no idea how massive his channel actually was. When I had him check his real numbers after our conversation, his jaw dropped. We're talking about a scale that most YouTubers can only dream of.

This isn't your typical "how I grew on YouTube" story either. Jason's journey includes a devastating moment that would have destroyed most creators, an insane content strategy that paid off big time, and a business partnership that completely transformed his life.

Plus, there's a fascinating challenge with his course sales that we dive into. With an audience this size, the numbers should be working very differently.

If you're building a YouTube channel or selling online courses, you need to hear this story.

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates

Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers.
Here's what makes her story different: While most TikTok creators with massive followings struggle to monetize, Charlotte cracked the code with 460,000 followers and an "anti-capitalist" business philosophy that actually increased her profits.

In this episode, we dive into how she transitioned from biomedical research to data analytics in under 4 years, why she prices her courses at $249 while competitors charge $1000+, and her TikTok strategy that actually converts when most creators make pennies. We also explore why focusing on product quality over profit maximization made her more money and her ambitious new $1.5 million crypto payment infrastructure startup.

Charlotte's target audience consists of bartenders, servers, teachers, healthcare workers - people who "hate their jobs and don't get paid enough." She's helping them land entry-level data analyst jobs averaging $76K, which is life-changing for people making $20/hour.

The biggest takeaway from Charlotte's story is that you can build a massive course business by genuinely caring about your students' success more than your profit margins. Sometimes the "wrong" way to run a business is actually the right way.Retry

🙋‍♀️ Learn more about Charlotte: https://breakintotech.com/about

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage

Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media.

In this episode, Dan reveals how he built his pole dancing course empire using strategies that go against conventional wisdom. While most course creators chase email subscribers, Dan's biggest revenue driver comes from an entirely different source. While others play it safe with content, Dan explains why you sometimes have to tell people what they don't want to hear.
Most surprising? Dan admits he's been leaving massive money on the table with one marketing channel - and explains why that might actually be good news if you're making the same mistake.

You'll discover why starting "for free" can be your biggest competitive advantage, the psychology behind why people abandon purchases at the last second and how to stop it, and how to build a profitable course business in a heavily censored niche. Dan also shares the counterintuitive reason word-of-mouth became his primary sales driver and why "pure intentions" aren't just nice to have but essential for long-term success.

📍 Website: https://poldancewithdan.com

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmap

Austin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once.

In this episode, Austin gets brutally honest about the mistakes that cost him money, why he initially refused to start a community (and how his own members basically forced him into it), and the LinkedIn strategy he's using to manually recruit new members one conversation at a time.

We get into the real numbers - his revenue swings from $5k to $25k months, why it's just as hard to sell a $500 course as $6,000 coaching, and that first taste of PayPal notifications that you just can't un-taste. Austin reveals why most creators get the order completely wrong when building their business, and why it's shockingly easy to stop doing what actually works.

This isn't your typical "here's my success story" interview. Austin admits where he's screwed up, what he'd do differently, and why sometimes the best business advice comes from just asking your audience what they want and giving it to them.

If you've built an audience but struggle with the selling part, this one's for you.

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call

In this episode, Martina Viljevac and Nikola Veselinović from our team reveal exactly how they helped a client go from $12,000 to $26,800 in monthly revenue using the same amount of traffic and zero paid advertising.

The results speak for themselves. Revenue increased from $12K to $26.8K monthly, representing a 2.23x growth. Their sales page conversion rate jumped from 5.2% to 12.7%, and premium option purchases went from 20% to 55% of all sales. The welcome sequence alone now adds $1,500 per week, which equals $72,000 annually. All of this was achieved with the same traffic, same offers, just better optimization.

You'll learn about the "flow" design principle that more than doubled conversion rates and discover how to make expensive options irresistible without changing prices. We'll explain why tripwire pages with 3 steps kill conversions and dive deep into the psychology behind pricing page optimization. The episode covers order bump versus upsell strategy for maximum revenue, plus the welcome email sequence framework that generates $6K per month. We also discuss why design matters more than you think, but less than designers claim.

🤩 Learn the proven framework where each email has a specific purpose designed to build trust, showcase your value, and encourage action with our  Perfect Welcome Email Sequence course: https://datadrivenmarketing.co/services

🔔 Want more strategies like this? Subscribe and hit the bell for weekly episodes on selling online courses at datadrivenmarketing.co

🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America.

As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of his list buys - that's nearly double the industry standard.

In this episode, Chris reveals why social media is terrible for course creators, why blogging still works incredibly well, and his simple system for building a profitable course business with just email marketing, weekly blogging, and occasional YouTube appearances.

If you're tired of chasing social media algorithms and want to build something you actually own, this episode is for you.

🔥 Get our FREE templates and see the difference with two proven email strategies: https://datadrivenmarketing.co/templates

Remy teaches watercolor painting as a hobby. His 6-month coaching program costs $5,000. His conversion rate? 50%.

While competitors give away free tutorials, he's built a $600K+ business by doing the opposite of what most course creators do.

In this episode, you'll discover:
• Why connection beats perfection in any market
• How to charge premium prices for "hobby" teaching
• The difference between impressing and inspiring your audience  
• His approach to high-ticket sales calls (and why fewer calls = higher conversions)
• What happens when you share failures instead of just successes

Remy's a former engineer who quit after 15 years to build his art business in 2021. He's grown to 30,000 YouTube subscribers and teaches a "spiritual approach" to watercolor that connects art to life experiences.

If you're thinking about adding higher-ticket offerings to your course business, this episode shows how it's possible in markets you might not expect.

📧 Email me at john@datadrivenmarketing.co with your email list size, current course prices, and website for free high-ticket coaching resources including funnel maps and our $100 Million Offer workbook.

🔥 Get our checkout page resources and example: https://datadrivenmarketing.co/checkout-page

Most course creators are losing 90% of ready-to-buy customers on their checkout page (here's how to fix it)

Boris Mez shares the exact strategy that took a client from 10% to 48.5% checkout conversion rate - nearly 5X more sales from the same traffic.

Most people spend weeks perfecting their sales pages but completely ignore their checkout page. This is where people who are already sold decide whether to actually buy - and most checkout pages create doubt instead of eliminating it.

Boris breaks down the specific elements that eliminate buyer hesitation and shares real case studies, including one checkout page that hit 40-50% conversions on cold traffic.

Ken Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable.

In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding.

Ken reveals why they created over 1,000 videos in just 2 years, the surprising truth about audience size vs. actual conversions, and how aligning content with curriculum changed everything. He also shares his counter-intuitive approach to social media that actually works and why great content beats great marketing every time.

Whether you're building an online course, growing a content business, or struggling to convert your audience into customers, Ken's insights will change how you think about content strategy and student acquisition.

Get free resources mentioned in this episode: data-driven-marketing.co/resources

Learn Chinese with Ken: www.chinesezerotohero.com

🔥 Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

Most course creators think you NEED a massive social media following to succeed. Dr. David Hall proves them wrong.

In just 5 years, David built Psych Maven into a million-dollar course business and became one of the TOP performing schools on Teachable. The crazy part? He did it all without any social media following, YouTube channel, paid advertising, or even working full-time.

In this episode, David reveals his unconventional approach to building a course business through strategic partnerships and affiliate relationships. You'll discover the exact methods he uses to find high-value partners, the outreach strategies that never get ignored, and why he willingly gives away 50% of his revenue to the right affiliates.

This is NOT your typical "build an audience first" advice. If you're tired of creating content and want to see a completely different path to course success, this episode is essential viewing.

Check out Maven Creative Labs: https://mavencreativelabs.com

I've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co/upsell

I've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here's the thing: I've never met her, never talked to her, never even exchanged an email with her. Nobody on my team has either.

In this episode, I sit down with Boris Mez, one of our funnel experts at Data Driven Marketing, to break down exactly how this works. Boris has 8 years in sales and marketing and has scaled multiple seven and eight-figure course businesses. The guy knows his stuff.

Here's what we cover:

• Why most course creators will never scale (and it's not what you think)
• The brutal difference between a 7% and 20% converting upsell
• How to structure the perfect upsell page with our 13-element framework
• Why "slap it and pray" upsells are killing your revenue
• The exact offer types that actually convert (most people get this completely wrong)

Boris walks through a recent client case where we took their upsell conversion rate from 7.8% to 20.1% - that's nearly a 3X improvement. He reveals our four-step system: Acknowledge, Reassure, Redirect, Offer, and explains why 80% of your results come from getting the offer right.

Look, if you're selling courses - whether it's a $27 ebook or a $2,000 program - you need upsells. It's probably the only way you're going to scale. Every single business needs this.

🔥 Get our free AI prompts: https://datadrivenmarketing.co/prompts

Everyone's talking about AI changing everything, but what does AI itself think about the future of online courses?

I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion).

We covered AI predictions for 2026, practical tools you can use now, and why ChatGPT thinks younger and older learners want completely different things.
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

🔥 Want to boost your course revenue by 30%? Get our FREE guide on how to implement order bumps in 3 simple steps! 👉🏼 https://datadrivenmarketing.co/order-bumps

Brendan Williams runs an online education business teaching Photoshop to photographers and designers. With 160,000 YouTube subscribers and 40,000 monthly website visitors, he was generating nearly 1,000 leads per month.
But his revenue was inconsistent. Some months were great, others terrible.
He was doing monthly promotions, had order bumps, email sequences - all the "right" things. But something was missing.
Then he made 4 specific changes to his funnel and doubled his monthly revenue in 4 months.

🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements
🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates


🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

In this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during promotions.

Dominik also shares how often you can promote the same course without burning out your audience, and why promoting one course at a time converts better than site-wide discounts.

If you're earning at least $1,500 monthly from your course business with an email list of 1,000+ subscribers, book a strategy call at datadrivenmarketing.co/call

Want to build an email list that actually converts? Download our free guide: https://datadrivenmarketing.co/double

🔗 Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/double

In this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages.

We dive deep into why high opt-in rates might actually be KILLING your sales, how to go from 15% to 70% opt-in rates (and why that's not always the goal), and the backwards engineering approach that ensures your lead magnets actually convert to sales. Boris reveals the exact architecture of winning opt-in pages, including the "above the fold" section that they spend half their optimization time perfecting.

You'll discover the 5 magic words that boost conversions instantly, why quiz funnels are dominating the market, and how one simple YouTube strategy helped a client make an extra $5,000 in just one month. We also break down common lead magnet mistakes that attract junk leads instead of high-quality buyers, and how to align your entire funnel for maximum revenue.

Whether you're struggling with low conversion rates, building your first lead magnet, or want to optimize your existing funnels, this episode is packed with actionable strategies you can implement immediately.

📧  Want direct help implementing this strategy? Email me at john@datadrivenmarketing.co

In this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the actual webinar, but we still got incredible results.

Josip walks you through our entire strategy for this  client, including why we charged people to attend the webinar, how we messed up the Zoom setup (and why it didn't matter), and the email sequence that did all the heavy lifting after the webinar ended. You'll see how we sold a $3,000 product without any sales calls and why sometimes a soft pitch works better than going hard.

This case study is perfect if you're in a niche market or have a premium product that needs more than just a sales page to convert. Josip also shares who shouldn't try this approach and what list size you need to make it worthwhile.

If you want the complete funnel map we used with links to all our resources, just drop me an email at john@datadrivenmarketing.co or message Josip at josip@datadrivenmarketing.co. And if you want our help implementing this for your business, reach out about working with us directly.

🔗 Check out datadrivenmarketing.co/blog for more webinar strategies we've shared over the years.

💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million

In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it.

The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step.

That's why I created a workbook that breaks down the entire process. I use this exact workbook every time I build a new offer for my business, filling out every section with my team.

The results? Clients who actually do this work generally double their revenue within 90 days.

In this episode, I walk through exactly how I filled out the workbook when creating my Instant Course Sales Program. You'll see my real answers and thought process for each section.

I cover why the market is more important than the offer, how to identify your clients' dream outcome, the activation points that make people succeed, how to turn problems into solutions, and creating bonuses and guarantees that work.

If you've been struggling to create offers that convert, this episode shows you exactly how to implement Hormozi's system properly.

🔗 Want a free funnel review Mimi's? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. 

In this episode, I tear apart Mimi's funnel live - she's a sensuality coach making $5K monthly aiming for $15K. We uncovered why her 157K Instagram followers only generate 240 monthly email subscribers, and how switching from two-step to one-step opt-ins could instantly double her list growth. Her current tripwire funnel makes $775/month but could hit $6K with proper implementation. 

You'll see exactly how I identify revenue leaks, calculate potential gains, and create a roadmap to potentially triple monthly income without growing audience size. This raw, unfiltered teardown shows how minor funnel adjustments can unlock massive revenue that's already sitting in your business.

🔗 Check out Mimi's work: https://www.mimimidnight.com/

🔗 Running a course business making $1k+ monthly? Email me at john@datadrivenmarketing.co for a free business review to identify your growth opportunities.

Joe Armstrong (founder of 90 Day Korean and 90 Day Japanese) reveals how he doubled his previous best month's revenue using our email marketing strategies. We dive into the exact process that transformed his business, from ditching his "complicated, archaic" automated sequences to implementing strategic live promos. 

Joe gets super candid about the challenges that were holding his course business back - unresponsive email lists, confusing metrics, and poor checkout conversion. You'll hear how he increased his order bump conversion rate from a dismal 1% to a massive 40% with one simple product change. 

If you're running an online course and struggling with sales, this episode is packed with proven strategies you can implement right away - Joe did it all last-minute before Black Friday and still crushed it! I'm breaking down the exact Pain-Agitate-Solution email framework we use with all our clients to consistently boost sales and engagement.RetryClaude can make mistakes. Please double-check responses.

🔗 Check out 90DayKorean: https://www.90daykorean.com/
🔗 Check out Joe's YouTube channel: https://www.youtube.com/@JoeArmstrongOfficial

🔗 FREE Customer Avatar Course: Email me at john@datadrivenmarketing.co with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better.

In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate" artist to creating nearly 200 courses and a membership bringing in $80K monthly. 

We dive into her Facebook ad strategy (spending $50K to make $55K in front-end sales), why her $150/month membership works so well, and how she discovered that "charging more gets you better customers." Florence is refreshingly honest about the struggles, sharing that "when something works is the worst moment to go take a vacation" and how she tests everything constantly. If you're building a course business or thinking about adding a membership, you don't want to miss this one.

🔗 Check out Florence's website at https://www.wealthierartist.com/free-teach-online-training

🔗 Grab my free email templates: https://datadrivenmarketing.co/templates

I just interviewed Stewart (SEO Jesus) and I'm still processing what he shared with me.
This guy is running a successful $60K/month SEO agency but he's actually WALKING AWAY from it to focus on his course business instead.

Why? Because he made $40K from ONE course launch and consistently makes $20K monthly with way less stress.

He puts lead magnets at the START of YouTube videos when most people are still watching (not at the end when 90% have clicked away). He tests course ideas with waitlists BEFORE creating anything. And he uses Claude AI to design sales pages in minutes instead of hours.
His simple math: "$20K course month equals $100K agency month" in actual profit due to margins.

🔗 Check out Stewart's channel: https://www.youtube.com/seojesus

🔗 Get Your Funnel Help: https://datadrivenmarketing.co/call
🔗 Check out Jack's work: https://www.banjoskills.com/

In this episode, I sit down with my friend Jack Kowalski who's built a $5,000/month banjo teaching business with just 5,300 YouTube subscribers. Jack opens up about his funnel strategy that gets a 7% opt-in rate (when most creators manage just 0.5%) and how his simple $17 tripwire product brings in $1,500 monthly. We chat about his approach to creating courses, why being passionate and showing your struggles connects better with students than trying to be a perfect expert, and how he turned his hobby into solid monthly income. Jack's story is really encouraging for anyone who thinks they need a massive audience to make good money teaching online. Lots of practical tips in this one that you can actually use right away!

🔗 Download our FREE Resources: https://datadrivenmarketing.co/resources/

In this episode, funnel expert Josip Belina pulls back the curtain on the EXACT strategy that made one client a whopping $111,000 in just 7 days. No fluff, no complicated tactics – just a simple 8-email sequence that flat-out works.
Want to know why most course creators leave money on the table? Josip reveals the psychology behind his gain-logic-fear email framework that turns subscribers into eager buyers. He even shares his "controversial" secret of keeping the cart open 24 hours after the deadline (which sneakily brings in an extra 10% of sales).
From crafting emails that people actually want to read to building sales pages that convert like crazy, this episode is basically a masterclass in funnel building. If you're tired of launching to crickets and want a proven system you can copy right away, don't miss this one. The best part? It all worked with just a 27,000-person email list!

🔗 Download FREE 7-Day Roadmap to Increase Your Revenue: https://datadrivenmarketing.co/roadmap
🔗  Need help growing your course business? http://datadrivenmarketing.co/call
🔗 Check out LearnCraft Spanish Podcast: https://www.learncraftspanish.com/podcast

This interview might change how you run your entire business. 

Timothy Moser reveals how he tripled customer retention (2.5 to 7.5 months) by making one counterintuitive change - focusing on becoming truly the best in his market, not just saying it. While his competitors promised "quick, easy, fun" Spanish learning, he rebranded to emphasize "rigorous hard work" and saw his monthly revenue climb to $120K. 

Discover his exact process for building a product so good you can sell it with complete confidence, the surprising way he filters for committed students (by making things HARDER), and why he gives away his course for free while charging premium prices for coaching.

🔗 Get your FREE Personalized Profit Increase Report: pimpyourfunnel.com
🔗 Have Yota help you build the best personal brand: yotatrom.com

Your personal brand is either working for you or against you. 

In this conversation with Yota Trom (who's worked with top CEOs), we uncover why many course creators hit income plateaus despite solid marketing. 

Discover how to turn your unique strengths into your biggest business advantage and attract perfect-fit clients who happily pay premium prices. If you're tired of chasing every new tactic while others seem to attract success effortlessly, this might be the missing piece.

Anna Tyrie shares the brutal truth about building YouTube channels that actually make money. Forget what the gurus tell you - Anna's been there, done that, and learned the hard way what really works.

Her Scouse accent video blew up, but brought in all the wrong people. Meanwhile, her simple singing warmups with zero fancy intros quietly built a business without her even trying.

In this conversation, Anna opens up about the YouTube mistakes that nearly derailed her business, why videos often sit dead for 100-300 days before suddenly taking off, and why she's ditched her expensive DSLR for an iPhone and a simple lapel mic.

You'll hear why audio quality matters more than anything else (seriously, viewers will tolerate bad video but HATE bad audio), her method for organizing content into "buckets" instead of chasing trends, and the simple "Francesca test" she uses for every video idea.

If you're tired of posting videos that get views but zero actual business results, this might be the most important YouTube strategy conversation you'll hear this year.

Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses.

Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like you're "reading their diary."

We cover everything from the biggest mistakes people make with customer avatars to the exact process we use to create them for our highest-performing clients. Whether you're struggling with conversion rates, product creation, or compelling copy, this episode reveals the foundation that makes everything else work.

We have a module from our course that our clients go through first. This is normally only available to our paying clients, but if you'd like to get access to it then email me a promise that you'll actually do the work and create the customer avatar. And if you do then I'll give you access to that module for free. Email me on john@datadrivenmarketing.co

In this episode, David Denning reveals how he built a Facebook group with 35,000 insurance agents that generates over $1 million in annual revenue. 

David shares his journey from zero industry knowledge to building a thriving community, including the critical turning point when he switched from low-ticket offers to high-ticket coaching. Learn the systematic sales approach that achieves 25-40% close rates, how to hit the crucial 1,000-member milestone where groups become self-sustaining, and why creating genuine community value drives long-term client retention. 

Whether you're just starting a Facebook group or looking to monetize an existing one, this episode provides actionable strategies for turning engaged members into premium clients.

🖥 Visit our website for more information:
https://datadrivenmarketing.co/

💬 Did you enjoy this video? Share your thoughts in the comments below!

☑️ Subscribe to The Art Of Selling Online Courses here: 
https://www.youtube.com/@Theartofsellingonlinecourses?sub_confirmation=1

💯 Download our FREE RESOURCES here: 
https://datadrivenmarketing.co/resources/

📲 *Follow The Art Of Selling Online Courses on Social Media:*

Instagram ▶️ https://www.instagram.com/johnainsworthddm/
Facebook ▶️ https://www.facebook.com/datadrivenfunnels/
LinkedIn ▶️ https://www.linkedin.com/in/johnainsworth/

---------------
#TheArtOfSellingOnlineCourses

In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue.

I break down:

• The "power curve" principle that explains why this strategy works so reliably
• Real examples from hobby niches (like bass guitar lessons) that added $1M+ annually
• The exact coaching structure that allows you to charge 5-10× higher prices
• How to implement this strategy without sacrificing your lifestyle or free time
• Common objections and how to overcome them

Want to know exactly how much more money you could be making with your current audience? Visit pimpyourfunnel.com for a personalized report showing the revenue potential hiding in your business right now. It only takes 3 minutes to fill out, and you'll get a detailed breakdown of what steps you need to take to double your revenue.

If you've been focused on growing your audience when you could be dramatically increasing your revenue from your existing followers, this episode provides the roadmap to doubling your income with far less effort than conventional growth strategies.

Most course creators think they need to:

• Create more content
• Build a bigger audience
• Launch new products
• Run more ads
• Work longer hours

But what if that's all backward?

In this episode, I talked with our Funnel Strategy Lead Josip Belina who revealed something surprising: 9 out of 10 course creators already have everything they need to double their revenue.

The problem isn't your content or your audience. It's your system.

We broke down hundreds of successful email campaigns and discovered why most course creators stay stuck at $3-5K monthly. The solution? A streamlined process that:

• Converts at 2% (4x industry standard)
• Gets emails done in 8 hours (not 2 weeks)
• Works without a big team or copywriting skills

One client just went from 20-30 quarterly signups to 68 using this system.

Ready to transform your course business? Want to see if you qualify for our program that's helping creators double their revenue in 90 days? Email john@data-driven-marketing.co or josip@data-driven-marketing.co now and let's map out your path to consistent $10K+ months.

🖥 Visit our website for more information:
https://datadrivenmarketing.co/

💬 Did you enjoy this video? Share your thoughts in the comments below!

☑️ Subscribe to The Art Of Selling Online Courses here:
https://www.youtube.com/@Theartofsell...

💯 Download our FREE RESOURCES here:
https://datadrivenmarketing.co/resour...

Discover how Oscar Owen transformed from teaching magic tricks on YouTube to building a 7-figure course empire. In this eye-opening interview, Oscar reveals why chasing viral views might be killing your course sales and shares his counterintuitive approach that helped him make nearly the same revenue from a 20K subscriber channel as his 1.4M subscriber channel.

Key insights:

• Why quality views beat viral views for course creators
• How to convert YouTube viewers into high-ticket clients
• The strategic shift from low-ticket to high-ticket offerings
• Why YouTube is becoming the new Facebook Ads (but better)
• How to create content that attracts your ideal customers

Oscar also breaks down his three-part content strategy for course creators and explains why 2024-2026 will be the golden era for course creators on YouTube. Whether you're just starting out or looking to scale your existing course business, this episode is packed with actionable insights you can implement today.

🖥 Visit our website for more information:
https://datadrivenmarketing.co/

💬 Did you enjoy this video? Share your thoughts in the comments below!

☑️ Subscribe to The Art Of Selling Online Courses here:
https://www.youtube.com/@Theartofsell...

💯 Download our FREE RESOURCES here:
https://datadrivenmarketing.co/resour...

📲 Follow The Art Of Selling Online Courses on Social Media:

Instagram ▶️   / johnainsworthddm 
Facebook ▶️   / datadrivenfunnels 
LinkedIn ▶️   / johnainsworth 

---------------
#theartofsellingonlinecourses

From slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches. 

In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business with online courses, a podcast reaching 200M downloads, premium apps, and corporate partnerships. She discusses the challenges of selling in the ESL market, her approach to comprehensive sales pages, and why diversifying revenue streams helps her "sleep better at night." Learn how she cleaned up her email list, improved her VSLs, and built a sustainable course business that stands out in a crowded market. 

Want results like Lindsay? Book a call at datadrivenmarketing.co/call

From £1,000 to consistent five-figure months - that's what happened when this dog trainer optimized his online course funnel. In this episode, Mark reveals how he doubled his revenue during Black Friday by implementing a proven funnel system, optimizing his sales page, and crafting high-converting email sequences.

You'll discover how Mark built a 5,000+ email list using Instagram and Facebook, his exact tripwire funnel converting at 6%, and his strategy for growing to 500 customers in his flagship program. 

Learn how he's transitioning from doing everything himself to building a content team, and the specific changes he made to his sales page that drastically improved conversions.

Whether you're just starting out or looking to scale your existing course business, Mark's practical insights and proven strategies will show you exactly what's possible with the right system in place.

Want results like Mark? Book a call at datadrivenmarketing.co/call

Book a call with me or someone from my team at www.datadrivenmarketing.co/call

Unlock the secrets of transforming passion into profit by joining us for an inspiring conversation with Daniel Schreiber, a former PE teacher who turned his wife's fitness influence into a $3 million empire. Discover how Daniel and his co-founder Benoit prioritized ownership of their product and navigated the tumultuous landscape of app development during the COVID-19 pandemic. Our discussion highlights the critical decisions that helped sustain their business, including the pivot from gym to home workouts and the lucrative introduction of online coaching.

Get ready to explore the intricate world of subscription models and marketing strategies as Daniel shares the highs and lows of managing a growing subscriber base. Learn about their inventive use of social media, which amassed an impressive following of over 174,000 on Instagram, and how they leveraged user feedback and strategic advertising to fuel their growth. We'll also delve into their pricing strategies and the impact of community involvement on customer retention, offering insights into keeping churn rates at bay while enhancing client experiences.

Finally, discover the art of optimizing subscription plans and scaling revenue through innovative coaching programs. Daniel reveals the potential of coaching to outpace app revenue and shares effective client acquisition tactics that bypass heavy reliance on paid advertising. We wrap up by discussing the Theory of Constraints and its pivotal role in overcoming business challenges, providing valuable lessons for entrepreneurs aiming to scale their ventures. Don't miss out on these actionable insights that promise to elevate your business acumen and inspire growth.

In just 3 weeks, Andy Morgan made $72,000 in coaching sales by selling 16 high-ticket coaching spots at $4,500 each - without ever getting on a sales call. And not only that he won't have a single call to deliver the coaching either. 

Here's the truth: Most course creators are leaving serious money on the table by not adding coaching to their business. Andy breaks down his exact process for running a profitable coaching program that doesn't eat up your time. You'll learn his controversial "no phone" policy that eliminated client headaches, the simple email sequence that filled his roster, and the exact systems he uses to deliver results without being glued to his calendar.

Want to add $72,000+ in coaching revenue without sacrificing your freedom? Andy shares the real numbers behind his recent launch, including how long clients stayed on his email list before buying (hint: it's way longer than you think), plus the costly promotion mistake he made and how he turned it around. This episode is packed with proven strategies you can steal for your own coaching business, whether you're just starting out or looking to scale without the usual coaching burnout.

In this episode, Monica is joined by email marketing expert Eman Ismail to uncover the essential email sequence every course creator needs - the welcome email sequence. If you've been wondering how to turn subscribers into engaged students through email, this conversation is for you.

Eman shares her proven framework for welcome sequences that build genuine connections and drive consistent sales. You'll learn practical strategies about email timing, segmentation, and how to craft messages that resonate with your audience.

We dive into real examples of what works in email marketing for course creators, including:

- How to structure your welcome sequence
- When to automate your sales emails
- Smart ways to segment your list
- Tips for writing emails that get read and drive action

Whether you're just starting with email marketing or looking to improve your current strategy, you'll walk away with clear, actionable steps to strengthen your course business.

#EmailMarketing #CourseCreator #WelcomeSequence #emailstrategy 

2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/double

🖥 Visit our website for more information:
https://datadrivenmarketing.co/

In this episode, I’m sitting down with Richard Jalichandra, a seasoned seasoned technology executive and CEO Coach, to talk about how to build a sustainable course business that not only thrives but scales with ease. If you’re feeling stuck or overwhelmed with growing your online course business, this is the episode for you.

RJ shares his journey from simple course launches to creating a full-fledged business model that supports long-term success. You’ll hear about the strategies RJ has used to grow his course business, including how he expanded from a single product to adding high-ticket coaching programs that have helped him increase both his income and impact.

This isn’t just theory—it’s practical advice from someone who’s been through it all. RJ offers a blueprint on how to hire the right team, streamline your offerings, and create a business that allows you to step into your role as a true CEO. Whether you're just starting or you’re looking to scale, this episode will give you the clarity you need to take your course business to the next level.

Don’t miss out on these powerful insights that could completely change the way you approach your business. If you’re ready to make a real impact and build something sustainable, hit play now!

Check out Richard's website: https://www.inclinecapital.net/

🖥 Visit our website for more information:
https://datadrivenmarketing.co/

💬 Did you enjoy this video? Share your thoughts in the comments below!

☑️ Subscribe to this YouTube channel here: 
https://www.youtube.com/@john_ainsworth?sub_confirmation=1

💯 Download our FREE RESOURCES here: 
https://datadrivenmarketing.co/resources/

Want to improve your email deliverability and stay out of spam before Black Friday?

In this episode, Matt Brown, email deliverability expert and author of the Deliverability Now newsletter, shares actionable tips to improve inbox placement for your sales emails.

Learn why emails end up in spam, how frequency impacts deliverability, and the steps to monitor and reduce spam complaints. If you're ready to improve email performance and reach more of your audience, tune in for insights that can make a difference in your results.

2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide

Josip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares actionable insights on email marketing automation for course creators. 

In this episode, you'll discover the best tools, essential automations, and when live promotions can outperform automated campaigns.

Whether you're building a strong email list or optimizing your campaigns to drive more enrollments, this episode provides proven strategies to streamline your marketing and increase revenue. If you're ready to simplify your processes and sell more courses, this is a must-watch! 

Download our 7-Day Roadmap to increase your revenue by 30% without more sales calls or paid ads. Visit datadrivenmarketing.com/roadmap now!

On this episode, Lara Acosta reveals her proven strategies on how to grow on LinkedIn and build a personal brand that stands the test of time.

With over 20M+ impressions, 300,000 followers across social media, and multiple six-figure income streams, Lara has become the #1 female creator on LinkedIn and a trusted expert in LinkedIn growth and personal branding.

Lara has coached and worked with over 500 clients to help them build effective content systems, increase engagement, and improve their writing—all using the same strategies that helped her achieve LinkedIn success.

Whether you're looking to grow your personal brand on LinkedIn or want actionable tips for LinkedIn growth, this video is packed with valuable insights.
______________________________________________________________________

Connect with Lara on LinkedIn: https://www.linkedin.com/in/laraacostar/
Check out Lara's YouTube channel: https://www.youtube.com/@Laraacosta
Join Literaly Academy: https://www.literallyacademy.com/

Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Are you ready for Black Friday?

On this episode, we’re sharing the Black Friday tips that helped our clients generate over $400K last year. 

You’ll learn how to create offers that actually get people to buy and how to cut through the noise in people’s inboxes. 

Whether you're a course creator or just looking to make the most of Black Friday, we’ve got you covered with simple strategies that work. 

Check it out and get ready to crush it this Black Friday!

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

In this episode, we sit down with Debbie Williams, a board-certified nutritionist and holistic health expert, to discuss her journey of building a successful health and wellness online course business. 

Debbie shares how she transitioned from one-on-one consultations to online education, teaching natural health and nutrition practices. 

We break down the key steps she used to launch a parasite cleanse program, including the viral YouTube video that helped build her email wait list and webinar funnel. 

Also, we discuss the importance of building a team, developing copywriting skills, and using email marketing to connect with your audience.

Tune in for practical strategies you can apply to grow your course business.

Check out Ask Debbie About Hair:
www.askdebbieabouthair.com 
https://stan.store/askdebbieabouthair

Follow Debbie on social media:
TikTok: https://www.tiktok.com/@askdebbieabouthair 
Facebook: https://www.facebook.com/askdebbieabouthair 
Instagram: https://www.instagram.com/askdebbieabouthair
YouTube: https://www.youtube.com/@AskDebbieAboutHair

Ready to level up your YouTube SEO in 2024?

Join Justin Brown, CEO of Primal Video, as he breaks down effective strategies to help you improve your channel's visibility and engagement.

In this video, you'll get an inside look at Justin's process of publishing content on YouTube that ranks in the 1st place of YouTube and Google search, tips for smarter keyword usage, and practical approaches to content creation.

Learn how top creators grow their audience and increase watch time with tried-and-tested techniques.

Whether you're just starting out or already creating consistently, these tips will help you fine-tune your approach and get better results.

Check out Primal Video's YouTube channel: https://www.youtube.com/channel/UCO4Nw0vUpxgb0zsziJ1SaMg

Primal Video Website: https://primalvideo.com

Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

Ever thought about what it really takes to build a successful online community that stays active and engaged?

In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.

Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop on how they shifted from traditional course sales to a community-driven approach that keeps members involved and coming back. You’ll discover actionable strategies that you can apply to your own online business, including the essential tools and platforms for building a successful community in 2024.

We’ll also break down the importance of personalized marketing, cohort-based courses, and how to ensure your members stick around for the long haul.

This episode is packed with practical tips for anyone looking to boost their online course sales through the power of community-driven learning.

Whether you’re just getting started or looking to step up your game, this video will give you the insights you need to elevate your online business.

Don’t miss out watch now and transform your online course business!

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Get access to a treasure trove of advice, events, learning, and more: https://www.smartpassiveincome.com/

Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

Ever wondered how to successfully launch an online course? 

Curious about how top creators grow their email lists and market their courses effectively? 

In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches. 

Brennan talks about his journey from making his first course to building a powerful tool that helps personalize marketing. We also dive into practical strategies for growing your email list, including a simple guide that helped one client go from 60 to 2,700 leads per month! 

Brennan shares his tips on how to market your courses effectively, the power of personalization, and why live workshops can make a big difference. 

Whether you're new to online courses or looking to improve your strategy, this video is full of easy-to-follow advice that can help you grow your online course business. 

Struggling with course sales? Get our FREE 7-day roadmap to boost your income! 👉🏼 https://datadrivenmarketing.co/revenue

Are your online course sales not meeting expectations?

Discover the power of funnel mapping to transform your revenue! In this episode of "The Art of Selling Online Courses," host John Ainsworth talks with funnel strategy expert Josip Belina. Josip has worked on hundreds of funnel optimization projects and shares his insights into building seven-figure funnels.

You'll learn about the funnel mapping process, the best tools for creating visual representations of your sales funnels, and how to track key performance indicators (KPIs) effectively. By visualizing your customer journey, you can identify key touchpoints and conversion points to optimize your funnel for maximum performance.

Why do so many course creators struggle with funnel optimization? Is it too complex, or are they missing critical steps? Josip addresses these common challenges and provides actionable advice to help you succeed.

Ready to take your online course business to the next level? Check out our 7-Day Roadmap to Increase Your Revenue, and learn how to boost your course sales by 30% without making sales calls or running paid ads. Visit datadrivenmarketing.co/roadmap to get started.

Don't miss this episode if you're serious about scaling your online course business. Subscribe, comment, and share your thoughts with us!

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/double

Are your course sales falling flat?

Want to boost your revenue and grow your email list? In this episode of The Art of Selling Online Courses, we dive deep into winning advertising strategies with Crystal Johnson, a Facebook and Instagram ad strategist.

Discover how Crystal helps course creators optimize their ad campaigns, find the right audience, and scale their businesses using powerful ad techniques.

Crystal shares invaluable insights into the biggest mistakes course creators make with ads and how to avoid them. Learn how to set up effective lead magnets, nurture your email list, and ensure your sales funnel is ready to convert leads into customers.

Are you curious about the best ways to target your ads? Crystal explains how to identify your ideal client, use audience mining, and leverage lookalike audiences for maximum impact. Whether you're just starting with ads or looking to refine your strategy, this episode is packed with actionable tips to help you succeed.

Crystal's Website: https://www.cjandcocreative.com
Crystal's Instagram: https://www.instagram.com/cjandcocreative/

Subscribe for more strategies on digital marketing, audience engagement, and course sales.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/

Want to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 http://datadrivenmarketing.co/templates

Sami Syed is a 22-year-old entrepreneur known for his remarkable success in the social media world. Without ever showing his face or creating original content, Sami organically grew a following of 4 million across various platforms. Starting his journey at just 15, he now dominates the van life niche with his brand, Project Vanlife.

Sami excels in converting followers into loyal subscribers through strategic marketing and content collaboration, leveraging the power of user-generated content and partnerships with influencers in his field.

Sami's Website: https://projectvanlife.com/
Sami's Instagram:   / project.vanlife 
Sami's YouTube: ‪@ProjectVanLife‬

Subscribe for more strategies on digital marketing, audience engagement, and course sales.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses

Want to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 http://datadrivenmarketing.co/templates

Heather began using Pinterest in 2010 when she was a newlywed and a new mother. Playfully admitting she couldn't cook beyond a Hamburger Helper box, she turned to Pinterest to teach herself how to cook, clean, parent her daughter, and eventually start her online business. Her dedication to the platform runs deep and has been a cornerstone of her personal and professional growth.

Heather believes in prioritizing her clients and customers above all else. She upholds values of boldness, leading by example, integrity, teamwork, and a continuous commitment to understanding Pinterest and its algorithm. Her mission is to support clients and customers by being the best she can be and fully dedicating herself to every project.

Heather's Website: https://heatherfarris.com/

Subscribe for more strategies on digital marketing, audience engagement, and course sales.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses

Want to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 datadrivenmarketing.co/templates

Alefyia is a dynamic funnel strategist and conversion copywriter known for building and optimizing quiz funnels that drive consistent $30k months.

With a talent for crafting copy that evokes full-body sensations in readers, Alefyia leverages her deep understanding of language and strategy to enhance her clients' marketing efforts. She has helped course creators collectively amass over 199,000 LinkedIn followers and significantly grow their email lists.

Her results are impressive: she optimized a welcome email sequence to achieve 79% open rates and 36% clickthrough rates, generated 250+ quiz takers in 3 days for a client without running ads or having a social media presence, and doubled launch revenue through an affiliate campaign resulting in a $150k+ launch.

Alefiya Khoraki's LinkedIn: https://www.linkedin.com/in/quiz-funnel-copywriter/

Subscribe for more strategies on digital marketing, audience engagement, and course sales.

If you're interested in growing your online course sales and funnel optimization contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/

How can you grow your online course business like Charlie Baxter?

Dive into this episode of "The Art of Selling Online Courses" where John Ainsworth interviews Charlie, the host of the British English Podcast. With 200,000 monthly downloads, Charlie shares his journey from traveling the world to teaching English in a humorous way.

Learn his top strategies for doubling your email list and boosting revenue. Discover how focusing on benefits over features and understanding your audience’s psychology can transform your sales page and membership plans.

What changes can you make to see similar success?

Check out Charlie's YouTube channel ‪@realenglishwithrealteacher4777‬ for more insights.  This episode is packed with actionable insights for course creators. Don't miss out on these expert tips to elevate your online course business.

Subscribe for more strategies on digital marketing, audience engagement, and course sales.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks:    / @theartofsellingonlinecourses  

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is  Vanessa from Speak English With Vanessa.

Vanessa has been teaching English for over ten years to learners around the world, helping them speak confidently, naturally, and without stress. She has built an impressive community, with an email list of 400,000 people and a YouTube channel boasting 6 million followers!

Vanessa’s teaching philosophy revolves around practical communication and boosting self-confidence. For those who want to speak fluent English but don’t know where to start, or for those who have been studying for a long time without seeing improvement, Vanessa offers a refreshing approach.

Vanessa’s YouTube: @SpeakEnglishWithVanessa   
Vanessa’s Website: https://speakenglishwithvanessa.com/
Vanessa’s Instagram:   / englishwithvanessa 

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks:    / @theartofsellingonlinecourses  

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Abi Prendergast anther of "Day #1 Evergreen."

Abi Prendergast is a renowned evergreen funnel strategist and conversion copywriter, working with some of the leading figures in the course industry. She developed and authored "Day #1 Evergreen," a book that shares its name with her innovative funnel system.

Her signature funnel includes an automated feedback loop designed for straightforward, customer-centric optimization, which consistently enhances conversions each month.

Abi's Website: www.aptcontent.co.uk
Abi's Instagram: www.instagram.com/aptcontent

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks:    / @theartofsellingonlinecourses  

Welcome to "The Art of Selling Online Courses" podcast! Today, we have a special guest, Jason Knight, who is the director, co-founder, and an instructor at Alderleaf Wilderness College.

With over 25 years of experience in teaching nature skills, Jason is an expert in wildlife tracking and wilderness survival. As a seasoned wildlife biologist and wilderness educator, he has collaborated with conservation organizations, government agencies, and the private sector. He is also the author of "The Essential Skills of Wilderness Survival."

Jason holds certifications as a Senior Tracker through CyberTracker Conservation International and has a Bachelor of Science in Wildlife Ecology & Environmental Education from The Evergreen State College, along with a Permaculture Design Certificate. His impressive career includes managing cougar studies for the Washington State Department of Fish & Wildlife, assisting with gray wolf research in Idaho, and working on numerous wildlife projects with Wetland Resources, Inc. He also served as a wilderness expert on the Discovery Channel's "Dual Survival."

Visit Jason's Website - https://www.wildernesscollege.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach.

Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.

Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.

Today we'll be focusing specifically on how to increase your prices without alienating your audience.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.

On this episode we'll look at 3 simple frameworks which could help explain why you've been having difficulty selling courses.

On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!

How we made $12,000,000+ using our email strategy:    • How We Made $12,000,000+ In 2023 

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Phil Crimmins from  @MandarinBlueprint  

Phil has called China home for over six years. During his time there, Phil has developed a deep fascination with the language, culture, society, and way of life in China. His passion for the Chinese language led him, along with his business partner, to co-found Mandarin Blueprint. This innovative platform leverages modern visualization techniques to revolutionize the way people learn Chinese characters, making the process faster and more effective.

Under Phill's leadership, Mandarin Blueprint has flourished. The business is on track to generate an impressive $2,000,000 annually, a testament to its success and the value it provides to learners. Furthermore, their engaging and educational content has garnered over 8 million views on YouTube, expanding their reach and impact on a global scale.

YouTube - https://www.youtube.com/@MandarinBlueprint

Instagram - https://www.instagram.com/mandarinblueprint/

TikTok - https://www.tiktok.com/@mandarinblueprint

LinkedIn - https://www.linkedin.com/company/mandarin-blueprint

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Seonaid Beckwith of  @perfect-english-grammar

Seonaid began her career as an English teacher and, over the past fifteen years, has reached tens of millions of individuals through her website, Perfect English Grammar. She transformed the site from a basic blog into a comprehensive membership platform with more than 30 courses.

Residing in London, Seonaid enjoys engaging in deep conversations by the fire with a glass of whisky and is working on improving her cooking skills and Spanish proficiency..


Check out Seonaid's Website: www.perfect-english-grammar.com

Check out Seonaid's Instagram: www.instagram.com/seonaidbeckwith

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.

On this episode I'll give you a step by step guide on how you can double your email list with just three simple changes!

On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!

Double Your Email List Guide Download - https://ddmarketing.typeform.com/emaillist 

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Rick Davidson CEO of @Gdevtv

Rick is a seasoned entrepreneur, educator, and coach who has guided millions of budding game developers toward achieving their dreams of creating games. He holds the position of CEO at GameDev.tv, renowned for offering the most popular game development courses globally.

Rick has developed numerous online courses, dedicating thousands of hours to recording and editing. With three decades of experience in leadership and management across diverse sectors such as consumer research, video game development, and online education, he continues to be an avid learner with a deep interest in psychology and personal development.

Check out Rick's website: www.gamedev.tv

Check out Rick's YouTube:    / @gdevtv 

Check out Rick's Twitter:   / gamedevtv 

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with William Simkins co-founder of @EnglishwithLucy

Formerly a full-time farmer, Will has become a course industry leader, partly thanks to our coaching program. We'll discuss his expert use of data to drive business success, which is essential for boosting sales and improving service. By the end of this episode, you'll learn how transformative data tracking can be and how to utilize these strategies in your own projects.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.

With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.

Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!

Today we'll be focusing on optimization for your tripwire funnel.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach.

Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.

Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.

Today we'll be focusing specifically on how to send email to your audience that don't sound salesy or spammy.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/videos

Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews.

Bruno and Julio have encountered a wide range of queries and concerns from candidates, from the complexities of structuring cases to the nuances of developing a keen business sense. They've felt the frustrations and challenges first hand, having navigated their own journeys into management consulting, with Bruno securing offers from both Bain and McKinsey on his second attempt, after initial rejections.

What sets them apart is their approach to coaching, focusing on teaching candidates to think, communicate, and solve problems just like a real consultant. With a track record of helping their clients achieve a higher than 50% offer rate, Bruno and Julio have refined their methods and techniques to not only prepare candidates for the interviews but to ensure they stand out.

Julio & Bruno's Website: https://www.groundcontrol.film/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Casey Faris, from Ground Control who teaches filmmakers how to use editing software DaVinci Resolve, the premier colour grading software used by Hollywood professionals.

With an impressive following of over 418,000 subscribers, Casey has become a leading figure in the digital content creation sphere, sharing his unparalleled expertise and passion for video editing.

For nearly a decade, Casey has been at the forefront of content creation on YouTube, dedicating nine years to teaching, inspiring, and innovating within the editing community. His commitment and exceptional skills have not only garnered a massive audience but have also translated into remarkable success, generating over $1 million in revenue.

Casey's YouTube Channel: https://youtube.com/@CaseyFaris
Casey's Website: https://www.groundcontrol.film/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach

Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.

Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.

Today we'll be focusing specifically on selling to your audience and the troubles you might face having a personal brand.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Dan Andrews co-founder of the Tropical MBA podcast and blog.

In 2009, Dan Andrews and Ian Schoen started an innovative e-commerce venture, pioneering remote work and lifestyle entrepreneurship. Through the Tropical MBA podcast and blog, they shared their journey, attracting listeners eager to build their own online businesses. This led to the formation of a tight-knit community sharing a vision for location independence.

In 2011, this community moved from online to in-person, meeting on a tropical island, laying the foundation for the Dynamite Circle—a network now boasting over a thousand members. Over the years, this community has flourished, driven by mutual support and the shared experience of navigating the entrepreneurial path. Dan Andrews' role in this movement has been crucial, not just in business, but in creating a platform for lifestyle entrepreneurs worldwide to connect and grow.

Tropical MBA Website: https://tropicalmba.com/
Dynamite Circle Website: https://dynamitecircle.com/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Adrian Savage from Email Smart.

Adrian has collaborated with prominent figures in the digital marketing sphere, including Neil Patel, Eben Pagan, and Ryan Levesque. He established Deliverability Dashboard, a platform designed to swiftly address deliverability challenges by assessing your email delivery and engagement metrics.

Company Website: https://deliverabilitydashboard.com/
Email Health Check: https://emailhealthcheck.net/
Authentication checker: https://uir93022.isrefer.com/go/auth24/wd852/

Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.

On this episode we'll look at the tripwire funnel, a simple funnel that can help you get higher qualified leads while also putting some cash in your pocket!

On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Pat Flynn, host of the Smart Passive Income Podcast and entrepreneur.

Pat Flynn was laid off from his dream job as an architect, a pivotal moment that led him to the world of entrepreneurship. Since then, he has founded multiple successful online businesses, reached millions globally, and gained more family time. 

Without formal business training, Flynn focuses on service-first business building and team or systems development. Unlike pursuing material wealth, his goals are to inspire others with his actions, lessons, and shared happiness.

Pat's YouTube Channel: https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxw

Pat's Podcast: https://www.smartpassiveincome.com/spi/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mark Wills, notary public business coach and founder of the Loan Signing System.

Mark Wills stands as a top-producing notary loan signing agent nationwide, helms a nationwide loan signing service, is a best-selling author, and serves as the lead instructor for the Loan Signing System, the foremost training program for notary signing agents, reaching thousands across the country. His instructional videos on YouTube have amassed over 5 million views!

Due to his significant contributions to the advancement of notary public entrepreneurs, the esteemed National Notary Association has recognized him with the Influencer of the Year award!

Mark's YouTube Channel: https://www.youtube.com/@UCPQw3qNuM8QIhwzSHRUvtoA 

Mark's Website: https://www.loansigningsystem.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jerry Potter, social media marketing expert and founder of Five Minute Social Media.

While employed at a marketing agency, Jerry faced a crucial decision: either discover ways to achieve significant social media outcomes with minimal effort or risk termination.

Thankfully, he managed to retain his job and began disseminating his insights on YouTube, establishing Five Minute Social Media.

Today, boasting a subscriber base of over 150,000, Jerry has successfully empowered nearly a million individuals globally to undertake their own social media marketing endeavors, emphasizing simplicity and efficiency.

Jerry's YouTube Channel: https://www.youtube.com/@UC5i1U95Udd4RYblltKRV9-A 
Jerry's Website: https://fiveminutesocialmedia.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma.

Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experience. With a Cambridge CELTA teaching certificate, she has guided millions of students worldwide to become confident language users.

Emma's diverse teaching portfolio includes students from prestigious companies like Nike, Canon, Adidas, Casio, and Rolex, spanning various professions from lawyers and doctors to nurses and CEOs. Her students share traits of determination, high motivation, and a strong desire for self-improvement.

Emma's passion lies in dispelling the fear associated with learning English, transforming apprehension into confidence, motivation, and independence. She empowers students to pursue dream jobs, apply for promotions, and supports them in mastering the basics of English.

Emma's YouTube Channel: https://www.youtube.com/@UCNfm92h83W2i2ijc5Xwp_IA 
Emma's Website: https://pronunciationwithemma.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog.

With a publishing career dating back to 2012, Jon Dykstra is a seasoned niche site creator who has cultivated a six-figure portfolio of high-traffic websites, many of them earning substantial passive income from display ads.

As the creator of Fat Stacks Blog, Jon generously imparts his wisdom to aspiring bloggers and niche site creators. His transparent "Tell it like it is" style of sharing successes and failures establishes him as a reliable source of information and inspiration for individuals seeking online success.

Jon's Website: https://fatstacksblog.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mike Rhodes, author of the best selling book "Ultimate Guide to Google Ads".

Mike Rhodes has a profound appreciation for the world of business. He has successfully built and sold four businesses, imparting knowledge to tens of thousands of individuals and delivering speeches on hundreds of stages. 

Additionally, he co-authored the world's best-selling book on Google Ads. Currently, Mike Rhodes is obsessed with AI agents and their potential to transform both business and careers.

Mike's Website: https://mikerhodesideas.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach

Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.

Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.

Today we'll be focusing specifically on urgency in email copy and how Monica has made $3,000,000 with these strategies and as much as $50,000 with just one email.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Scott Devine, creator of Scott's Bass Lessons an online music education business.

After over a decode of travelling the world as a bass guitarist for tours and studio projects, along with occasional detours to lecture at music schools, Scott Devine felt compelled to provide online lessons.

These were not just any lessons; they were genuine and applicable to a diverse range of existing skills. Crafted to support a student-driven approach, these lessons seamlessly blended the best attributes of one-on-one instruction and university education. Above all, they aimed to transform the musical journeys of the students.

Scott's prowess as a bass player, his empathetic teaching style, and his charismatic on-camera presence quickly drew players and students from around the world and developed into a 7 figure music education business.

Scott's Website: https://scottsbasslessons.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.

With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.

Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!

Today we'll be focusing specifically on our funnel optimization and email marketing strategy which has allowed us to make $25 Million for our clients.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Olly Richards, a distinguished individual who wears multiple hats as a teacher, author, speaker, and passionate language learner.

Olly teaches languages through the power of storytelling which stemmed from a riveting near-death experience atop a mountain. Throughout his remarkable journey, Olly has left an indelible mark, having authored over 30 language books, forged collaborations with prestigious universities, and earned recognition through appearances in BBC documentaries.

Visitors to his platform are treated to a wealth of resources, including language tutorials, captivating videos documenting his language-learning endeavours, engaging podcasts, and exclusive access to his premium courses.

Beyond his educational pursuits, Olly is also the driving force behind a thriving $10 million education business where he helps content creators to build courses just like his!

Olly's Website: https://ollyrichards.co/

Olly's Language Learning Website: https://storylearning.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Transcript

Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.

With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.

Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!

Today we'll be focusing specifically on Black Friday promotions and how our campaign made our clients over $1,000,000 over just a week of email marketing!

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses" podcast! Our special guest, Mariana Peña, is a devoted course expert, award-winning instructional designer, and taco enthusiast. Passionate about your message and education? Mariana's here to guide you, helping maximize impact through optimal learning experiences.

With 15+ years collaborating across diverse fields, Mariana has worked with coaches, consultants, authors, speakers, academic institutions, and 7-figure business owners.

Join us as she shares insights into her learner-first course design philosophy, respecting your interdisciplinary knowledge, intersectional perspective, and innovative approach. Don't miss Mariana's expertise on enhancing your online courses!

Mariana's Website: https://mypremiumcourse.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Welcome to "The Art of Selling Online Courses!" Our distinguished guest today is Jason Marc Campbell, author of "Selling with Love." As the Host of the Selling with Love Podcast, he's conducted 300+ interviews, inspiring small business owners to view sales as transformative.

Jason, a dynamic public speaker, has shared stages with Gary V, Jason Silva, and more at events by Hubspot, Inc Magazine, and A-Fest. His mission advocates for businesses to prioritize care, fostering positive shifts in sales, marketing, employee treatment, and investments for a better planet.

With 7 years at Mindvalley, Jason orchestrated million-dollar launches, managed PR for a best-selling book, and pioneered membership platforms, impacting thousands. Join us for insights into Jason's transformative approach to selling with love!

Jason's Podcast: https://www.sellingwithlove.com/

Jason's Website: https://www.jasonmarccampbell.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

In this episode of 'The Art of Selling Online Courses,' we sit down with Josh Hall, a former freelance web designer who transitioned into building a successful six-figure, work-from-home web design business.

After selling his thriving business in 2017, Josh became a dedicated mentor, impacting thousands of web designers globally. Join us to hear about his journey and how he guides others to establish their own six-figure, freedom-focused lifestyle web design businesses.

Now, Josh is prepared to share his expertise and support with a wider audience.

Josh's YouTube Channel: https://www.youtube.com/@JoshHallco

Josh's Website: https://joshhall.co/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

On this episode of 'The Art of Selling Online Courses'  we sat down with Tim Soulo, the Chief Marketing Officer and Product Advisor at Ahrefs, a cutting-edge SEO tool driven by big data.

Tim's ground breaking data research in the realm of SEO has been recognized by numerous online publications, including Inc, TechCrunch, and VentureBeat. 

Renowned for his expertise, Tim has graced the stages of major industry conferences worldwide, including PubCon in Las Vegas, BrightonSEO in the UK, and the Digital Marketers Australia Conference in Melbourne. 

Tim's YouTube Channel: https://www.youtube.com/c/SaaSMarketingVlog

Tim's Website: https://www.timsoulo.com/

Ahrefs Website: https://ahrefs.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

On this episode of 'The Art of Selling Online Courses' we chat with Eric Reinholdt who was able to 6x his revenue to 6 figures after working with us.

Eric is a distinguished architect and content creator known for his 30X40 Design Workshop YouTube channel, which is widely used in global architecture education.

As the founder of 30X40 Design Workshop LLC, he champions collaborative, idea-driven modern home design, emphasizing craftsmanship and detail. His unique minimalist approach, inspired by the Shaker style and local context, creates personalized, striking homes.

We talk to Eric about his journey selling his online course and how following the steps we provided him he was able to totally change his life and fall back in love with his work!

• Eric's YouTube Channel
• 30x40 Official Website
• If you're interested in growing your online course sales and funnel optimisation, contact us

Welcome to the new episode of The Art of Selling Online Courses!
Our new guest is Mike Morrison, the insightful co-founder of Membership Geeks and Membership Academy. 

We are going to unwrap the golden secrets of boosting membership engagement using the power of strategic emails. 

We unfold the critical aspect of onboarding and content delivery. Mike will walk you through the importance of segmenting your audience into three to five key categories, ensuring that each member receives content that is most relevant to them, enhancing their engagement.

• Membership Geeks (free content & podcast) 
• Membership Academy 
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group

Imagine navigating the captivating world of data-driven marketing alongside Julian Jünemann, founder of Measure School, whose expertise in the industry is nothing short of stupendous. Julian, through his exceptional journey across various startups and his laudable efforts as the creator of the Measure School YouTube channel, paves the path for businesses to embrace a data-driven approach. Our conversation delves into the transformative features of the internet that allow us to track our performance, optimize our business, and truly appreciate the wealth of information available to us.

Our dialogue ventures into the territory of data tracking for informed decision-making, especially beneficial for online course creators. Together, Julian and I emphasize the indispensable importance of tracking data, helping you discern the effective from the ineffective aspects of your business. Ignoring a data-driven approach can lead to pitfalls, we argue, and share insights on the specific data points that course creators should monitor for a comprehensive understanding of their enterprise.

In the latter part of our discussion, we focus on distinguishing between leading and lagging indicators. We advise on the frequency of data review and touch upon the intriguing potential of AI in the data space. Julian gives a detailed run-through of the pros and cons of various web analytics tools, including Google Analytics, Fathom, and PIVX Pro. This episode is an absolute treasure trove, offering valuable insights into collecting the right kind of data to steer your business towards success!

• Fast-track your Digital Marketing journey, the data-driven way
• Measure Summit 2023
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group