Inside Jobs — Podcast for In-House Agencies

Episode 57: Stagecraft Meets Strategy

Mon, 24 Feb 2025 09:00:00 -0500

In this episode of Inside Jobs, actor-turned-producer-turned-marketing exec Donovan Stohlberg takes us through his unusual journey from the world of theater to the world of finance. Today, Donovan oversees corporate communications, marketing, and branding at Securian Financial, which includes a dynamic cast of 30 in-house professionals. This team transformed itself from a tactical creative shop into a full-service powerhouse, influencing upstream strategy and driving downstream ROI. Tune in to hear how Donovan's passion for storytelling helped revolutionize the Securian brand, elevating awareness and market penetration on a national stage.

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 56: The Global Conductor

Thu, 16 Jan 2025 10:00:00 -0500

In this episode of Inside Jobs, we hear from Ekaterina Bueva, Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on strategic priorities while uniquely focused on local markets. Listen as Ekaterina explains how this complex network collaborates internally and with external partners, united in purpose despite assorted languages, time zones, and cultures.

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 55: The Culture Wrangler

Thu, 24 Oct 2024 10:00:00 -0400

In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal creative agency by coaching them on the importance of learning the business, asking questions, cascading information, and making clear what she expects “every time they walk into a room.”

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 54: A Man with a Plan

Thu, 12 Sep 2024 11:00:00 -0400

In this episode of Inside Jobs, we connect with Keith Loell, integrated creative director and leader at Tonic, the award-winning in-house agency at Highmark Health. Keith has always felt the most comfortable and most alive building things. So, when the executives at Highmark came knocking with a plan to build a full-service, world-class in-house agency, he was all in! Join us to hear how Keith’s experience with external agencies and clients across three continents led to his decision to take his passions and expertise in house, helping to build the 2023 In-House Agency of the Year.

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 53: Mission Driven from the Start

Mon, 05 Aug 2024 10:00:00 -0400

In this episode of Inside Jobs, creative prodigy turned creative leader, Julie Wisnicki talks about her unwavering commitment to improving people’s lives. That includes her current role as head of Creative Services for continuous glucose monitoring pioneer, Dexcom. As a talented visual artist, accomplished musician, elite college athlete, and lifelong learner, Julie has always been guided by both purpose and passion. Tune in for her full story including four non-negotiables that have helped steer her career—factors she says are mandatory when considering any new role. (Spoiler alert: salary isn’t one of them!)

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 52: A View from the Top

Mon, 01 Jul 2024 05:00:00 -0400

This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and George Friedman of Highmark Health—all of whom offer an inside look at the organizational strategies and operating practices that enable their teams to deliver incomparable value to the businesses they support.

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 51, Creating Something Amazing - Kristine Kobe, Keurig Dr Pepper

Thu, 23 May 2024 10:00:00 -0400

In this episode of Inside Jobs, we get to know Kristine Kobe, VP of Marketing & Advertising for Liquid Sunshine, the in-house agency at Keurig Dr Pepper. Tune in as Kristine offers her perspective on building a high-performing organization—starting with assembling a team of top talent that’s inspired by the work they do, the brands they support, and the results they deliver. You’ll also hear about the merits of getting to know the people on your team, the importance of paying attention to what matters to them, and why empowering individuals helps everyone shine.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw

Tue, 09 Apr 2024 10:00:00 -0400

In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and visibility that goes along with being on the inside. He and his team take full advantage of the insights they gain by seeing where Loblaw is headed as it unfolds, capitalizing on their exposure by delivering highly creative, highly impactful omnichannel solutions to a range of businesses.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 49, Finding Beauty in the Struggle - Angel Maldonado, Yelp

Tue, 05 Mar 2024 10:00:00 -0500

In this episode of Inside Jobs, Angel Maldonado opens up about what it was like growing up in the East New York neighborhood of Brooklyn during historically turbulent times and the motivation it gave him to pursue his education and eventually his career in creative marketing. Angel’s upbringing gifted him with a real-world perspective that earned him a reputation for maintaining calm amid chaos. Tune in as he talks about the influence key mentors had throughout his life, prompting him to explore assorted paths and build enduring relationships. Today, Angel leads with honesty, competence, humility and compassion, with the best of him inspiring the best in others.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Episode 48, The Creative Technologist - Kris Kinney, Tungsten Automation (formerly Kofax)

Tue, 30 Jan 2024 07:00:00 -0500

In this episode of Inside Jobs, we meet Kris Kinney. Kris is a creative technologist whose
interest in graphics harkens back to his adolescence—hunkered down in his room playing computer games and learning new tools, he had a passion for all things digital. Today, Kris is responsible for branding at Tungsten Automation (formerly Kofax), a recognized leader in AI-powered intelligent automation. With a mix of in-house and external agency experience, Kris takes an omni-channel approach to brand activation. And he understands the importance of bringing diverse teams together to create consistent, customer-focused experiences that deliver business results.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 47 - Ready for Takeoff

Thu, 22 Jun 2023 04:00:00 -0400

This special release of Inside Jobs was recorded live at the 2023 IHAF Leadership Summit, an executive conference featuring some of the most-accomplished internal agencies in the country. Lauded as the premier networking and learning event for in-house leaders, this year’s Summit (and this unique episode) includes session speakers Catherine Simmons of Delta Air Lines, Bill Fox of Empower, Kirstin Dorsch of The Coca-Cola Company, and Jay Williams of CVS Health. Listen in for takeaways from the day!

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 46 - Go Slow to Go Fast - Jordan DeWitt, Capital One

Thu, 18 May 2023 09:00:00 -0400

In this episode of Inside Jobs, we meet Jordan DeWitt. From wannabe history professor to VP of Creative at Capital One, Jordan’s story is equal parts wisdom and good humor. Jordan explains why it’s important to let people do what they do best—to create a sense of belonging and community first, and optimize from there. He also talks about how his current group of 200+ operates as one team with one workflow, seizing control of their destiny by owning how they work within their own world.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 45 - Ready, Fire, Aim! - Ivan Pols, what3words

Mon, 06 Mar 2023 05:00:00 -0500

In this episode of Inside Jobs, we hear from Ivan Pols, Chief Creative Officer at proprietary geocode-system innovator, what3words. Ivan explains the concept behind a company that can identify any location on Earth with a unique combination of just three words. He also delves into his own philosophies, including a belief that everyone is responsible for contributing ideas to enable the growth of the brand. Ivan’s stewardship of the business is clear, as is his passion for creative thinking even when it sometimes misses the mark.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 44 - Portrait of an Artist - Amanda Dinsmor, Gallagher

Tue, 07 Feb 2023 06:00:00 -0500

In this episode of Inside Jobs, we hear from Amanda Dinsmor, Global Creative Director for insurance, risk management and consulting firm, Gallagher. Amanda paints the picture of time spent honing her skills as a fine artist in Louisiana—eventually finding her way to the bright lights of advertising and graphic design in Chicago. Tune in to hear how a passion for people and creative problem solving have been foundational to Amanda’s success. Today, she leads a 40-person team that spans assorted disciplines on behalf of a multinational brand.

Please use IJPODCAST100 for a £100 discount while registering for the Henry Stewart’s Creative Operations, Creative Production, Design Ops and Photo Studio Ops 2023 events in London on March 10.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 43 - When Creative Takes the Cake - Carol Feeley, Innocent Drinks

Tue, 06 Dec 2022 03:00:00 -0500

In this episode of Inside Jobs, we meet Carol Feeley. From her first job as an assistant in an art shop to her current role as Global Head of Creative for innocent drinks, Carol knows what she wants and isn’t timid in pursuing it. Grab your favorite smoothie, relax and listen as Carol talks about the importance of diversity on her team and what they do to kindle creativity. She also opens up about mental health in the workplace, how she manages imposter syndrome, and why she values working for a company that enables her to be the best version of herself

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 42 - Learning Through Acquisition - Jon Gordon, FAT Brands Inc.

Mon, 12 Sep 2022 05:00:00 -0400

In this episode of Inside Jobs, we meet Jon Gordon—an award-winning ECD and storyteller with 20 years of external agency and in-house experience. These days, Jon spends his time leading the internal agency at FAT Brands Inc., a global franchising company that acquires, markets and develops fast-casual, quick-service and polished-casual dining experiences across 17 restaurant brands worldwide. Jon talks about how his eyes were opened to what more a creative person can contribute when working closely with marketing. And why building trusting relationships with key business stakeholders makes all the difference in the effectiveness of the work.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 41 - Organizing by Design - Carrie Roberts, Johnson & Johnson

Thu, 28 Jul 2022 03:00:00 -0400

In this episode of Inside Jobs, design operations leader Carrie Roberts takes us from the confines of her mother’s pantry to the colossus that is J&J. For as long as she can remember, Carrie has been a natural organizer—a problem solver and creative enabler who eventually migrated from fashion to pharmaceuticals. She has been intentionally opportunistic about the choices she has made with regard to her career, having spent the past five years with the influential hub that is J&J Design. Join us to hear what it takes to create the opportunities you want. And why Carrie isn’t shy about declaring her intentions to step into her boss’s role.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 40 - Embracing Marketing Operations - Kylie Turnauer, McKesson

Tue, 24 May 2022 05:00:00 -0400

In this episode of Inside Jobs, we meet Kylie Turnauer, Director of Marketing Operations at McKesson Medical-Surgical. Never in her wildest dreams did this wannabe history major picture herself at the center of the emerging and essential competency that marketing operations has become. From being drafted to an early role in traffic to visioning and standing-up a brand-new center of excellence at McKesson, Kylie embraces the intricacies of systems and processes. Tune in for her perspective on bridging the gap between strategy and creative and why she believes Agile is the wave of the future.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 39 - One-Brand Wonders - Jen Perry, Constant Contact

Thu, 28 Apr 2022 07:00:00 -0400

In this episode of Inside Jobs, we hear from Jen Perry, former Senior Director of Creative at Constant Contact. Jen broke into advertising at age 12 and signed with a well-known ad agency as an undergrad. Then, after years supporting a broad range of external clients, she joined the ranks of those who took their talents in house. Jen’s doubts about committing to a single brand have since given way to broader business acumen and stronger ties with marketing. Today, the team at Constant Contact provides creative expertise on everything from emails to revamping a major tech brand that helps small businesses thrive.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 38 - My Calling, My Craft - Hillery Shay, Children's Minnesota

Wed, 30 Mar 2022 07:00:00 -0400

In this episode of Inside Jobs, Hillery Shay’s vocation becomes her occupation. Born to “the world’s greatest single mom,” Hillery grew up in the Boston ‘burbs and found her voice through photography. She followed her camera from art school to covering high-profile stories for the Associated Press, including the 9/11 attack on the Pentagon. From there, she made a seamless transition in house. Today, Hillery leads the marketing and communications arm of Children’s Minnesota. While her day-to-day has changed over time, she’s still a self-professed creative at heart.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep. 37 - Agent of Change - JR Curley, FabFitFun

Mon, 28 Feb 2022 06:00:00 -0500

In this episode of Inside Jobs, JR Curley’s career proves change is the only constant. JR grew up on the move and spent his early years absorbing different cultures, colors and textures around the globe. An artist and proud computer nerd, he broke into graphic design and discovered the in-house model—leveraging brand expertise and client relationships to meet the changing needs of a firm that eventually became PwC. Since then, JR has launched his own company and transformed another large creative group. He currently leads brand marketing for FabFitFun, curator of beauty, wellness, fashion, fitness, home and tech products for consumers.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep 36 - A Tale of Transformation - Carlos Ricardo, HP

Wed, 12 Jan 2022 06:00:00 -0500

In this episode of Inside Jobs, we learn how Carlos Ricardo came to lead marketing services and creative at HP. Influenced by his father and his multi-country upbringing, Carlos set a path to becoming a global marketer from a very young age. From edgy “cola wars” campaigns in Brazil to digital transformation of a retail bank in Spain, Carlos is someone who meets challenges head-on. That M.O. eventually led him to HP, where he has transformed an upstart production organization in India into a highly flexible, cost-efficient, global in-house agency—successfully partnering with HP’s full range of marketers worldwide.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep 35 - Connecting Through Curiosity - Michelle Clark, E. & J. Gallo Winery

Wed, 17 Nov 2021 05:00:00 -0500

In this episode of Inside Jobs, we hear from Michelle Clark, Senior Director of Creative at E. & J. Gallo, the world’s largest family-owned winery. Entering the workforce during the tech boom of the 90s, Michelle worked her way up from enthusiastic intern to astute corporate marketer—combining her expertise with analytics and data with a penchant for connecting with consumers directly. Today, she leads an award-winning creative organization that supports over 100+ unique wine and spirit brands. Guided by corporate norms that include humility, teamwork and, of course, curiosity, tune in to hear what makes her team hum.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Ep 34 - The Accidental Tourist - Laurie Schiada, Humana

Tue, 07 Sep 2021 06:00:00 -0400

In this episode of Inside Jobs, we meet Laurie Schiada, who’s made a career out of pushing the creative envelope. Laurie joined legendary designer Saul Bass as an art school grad before setting out on her own as a freelancer. From there, her design work quickly evolved into branding and creative leadership roles. At Disney, Boeing and beyond, Laurie honed her skills managing creative talent, advancing team structures and reawakening legacy brands. Today, she runs Humana’s in-house agency, The Hive—empowering creatives to reach beyond brand standards and add value at every point of contact with the business.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 33 - A Legacy of Should’ves - Graham Daldry, Specsavers

Thu, 05 Aug 2021 09:00:00 -0400

In this episode of Inside Jobs, we hear from academic hopeful turned in-house agency leader, Graham Daldry. When education reform curbed his early career plans, Graham took a turn as an advertising writer. A handful of agencies and some 2,000 scripts later, he left Ogilvy & Mather to help build a budding eyewear brand from the inside out. Follow along as Graham discusses all things advertising, from copywriting to creative leadership to the merits of the in-house model. (UK listeners: stay with us ’til the end to hear how the iconic “Should’ve gone to Specsavers” tagline came to be.)

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 32 - Keeping it Real (Estate) - Jan Loomis, Coldwell Banker

Mon, 21 Jun 2021 10:00:00 -0400

In this episode of Inside Jobs, we meet Jan Loomis whose background in journalism and PR made for an easy transition to marketing. Jan leads creative services for Coldwell Banker as part of Realogy—the leading provider of residential real estate services in the U.S. With detailed project workflows, utilization tracking and reporting, a hybrid chargeback model, and promotional sizzle reels, Jan and her team successfully support over 80,000 agents. Jan details how the group keeps pace with the volume and complexity of requests they receive while proving their value by aligning on expectations, securing essential headcount, and stimulating creativity across the team.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 31 - Embracing a Nomadic Spirit - Luis Ruvalcaba, IDC

Wed, 26 May 2021 09:00:00 -0400

In this episode of Inside Jobs, we hear how Luis Ruvalcaba aced figure-drawing in high school only to be drawn in by more-complex challenges as he advanced in his career. Not one to grow complacent, Luis shifted from traditional to digital design before the industry saw it coming—ultimately leading creative for several iconic brands. In his current role as Worldwide Creative Director at IDC, Luis is responsible for developing a world-class digital experience, unifying a multinational workforce, and integrating a global brand.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 30 - Where the Magic Happens - Scott Jackson, Universal Orlando

Thu, 08 Apr 2021 05:00:00 -0400

In this episode of Inside Jobs, we learn that wizards and wonderment are all in a day’s work for Scott Jackson. Retrace his journey toward building the in-house agency for Universal Orlando, fine-tuning their creative process, and navigating his team of 100+ through the pandemic. Before landing several dream jobs in central Florida’s booming hospitality scene, Scott kicked off his advertising career doing it all for smaller agencies and building a broad range of skills along the way. Hear what he says are the three pillars for running an internal agency, plus added wisdom Scott wants every in-house leader to know.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 29 - The Lifelong Learner - Bill Cameron, PA Consulting

Fri, 05 Mar 2021 07:00:00 -0500

In this episode of Inside Jobs, we hear about Bill Cameron’s insatiable appetite for learning. In fact, much of Bill’s success comes from actively listening to clients, learning about their needs, and figuring out how he might help. Follow Bill’s path through a host of industries and opportunities, culminating in his current role as Head of Design Studio at PA Consulting. At PA, Bill happily runs an in-house creative team that designs impactful bids for PA’s consulting business and offers award-winning brand support to its marketing team. The Design Studio also supports external PA clients on a range of creative inputs.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 28 - Passport to Progress - Harriet Tolputt, International Monetary Fund

Wed, 03 Feb 2021 19:00:00 -0500

In this episode of Inside Jobs, we travel along with Harriet Tolputt, Division Chief and head of the in-house agency at the International Monetary Fund (IMF). Harriet’s career is a veritable world tour with Washington, DC as her final destination. Her early days in journalism and penchant for design thinking paved the way for her success advancing her 50-person department from a production service bureau to a full-service agency. Today her team supports 190 countries who are members of the IMF, navigating solutions across all forms of media.

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 27 - Stimulating Creativity from Afar

Sun, 10 Jan 2021 19:00:00 -0500

This episode of Inside Jobs wraps a most unusual year with an equally unique trio of interviews, Rachel Houk Seeger of Citizens, Jamie Ferreira of Deloitte, and Rebecca Marino of FM Global. Not only do they run the creative functions within their respective brands, but all three of their teams earned accolades at the recent IHAF Awards. What does it take to achieve creative excellence while managing a remote workforce through an unrelenting pandemic? Three award-winning creative directors show us the way.

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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 26 - Navigating the New Workplace - Gary Lancina, Mercury Marine

Mon, 24 Aug 2020 11:08:36 -0400

In this episode of Inside Jobs, we meet Gary Lancina of engine manufacturer and extemporized lifestyle brand, Mercury Marine. Though Gary is multilingual, he believes that success in marketing requires one to be fluent in the language and practice of assorted functions while being skilled in establishing and nurturing relationships. Gary waxes on about working remotely, managing proficiently and fostering team touchpoints through COVID-19. He also reveals how his membership with IHAF has informed his organizational strategy and approach at Mercury Marine. (Thanks for the shout-out, Gary!)

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 25 - A Change of Seasons - John Barnhart, University of Idaho

Wed, 01 Jul 2020 20:00:00 -0400

In this episode of Inside Jobs, we learn about John Barnhart, who leads Creative Services at the University of Idaho. When John was 10 years old, he aspired to become a sports photographer, a dream he eventually realized as he journeyed from external agency founder to in-house agency enthusiast—ultimately landing the most-rewarding job of all. John talks about what it’s like to shift from working on the outside to working on the inside, why he left southern California in favor of northern Idaho, and how his team is managing through this season of COVID-19.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 24 - Embracing Cycles of Big Change - Arancha Muelas, Vistaprint

Mon, 25 May 2020 06:24:41 -0400

In this episode of Inside Jobs, Arancha Muelas of Vistaprint takes us from her early dream of becoming an archeologist to her decision to pursue a career in creative communications. Arancha talks to us about everything from building more-meaningful connections with customers to building more-motivating connections with employees—tapping into the intrinsic drive individuals have to feel fulfilled. A native of Spain, Arancha’s education, philosophies and professional pursuits transcend borders, bringing her full circle to her current role leading a global creative agency in Barcelona.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 23 - Where the Dust is Leads to Gold - Roger Hyde, AT&T

Sun, 19 Apr 2020 20:00:00 -0400

In this episode of Inside Jobs, Roger Hyde of AT&T shares how a dream of working in television took him from Johannesburg to Munich to Los Angeles to New York, ultimately landing at the former DirecTV. Roger has withstood numerous corporate mergers and buyouts throughout his tenure, all while advancing an award-winning internal agency. When he is not leading AT&T’s creative powerhouse, you’ll find Roger blogging (https://rogersdigest.com/) about his other true love (and favorite four-letter word)—food!

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 22 - Combining Purpose with Passion - Maria Verastegui, Acorda

Fri, 06 Mar 2020 07:46:27 -0500

In this episode of Inside Jobs, Maria Verastegui of Acorda Therapeutics, talks about her decision to shift from a career in medicine to a career in house. Inspired by her father’s health challenges, Maria started down a pre-med path, changing direction when her truer passion was revealed. In this best-of-both-worlds episode, we’ll hear how Maria found a way to fulfill her desire to make life better for others while fulfilling her own creative calling—in turn, forming a team that’s dedicated to the same.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 21 - Painting the Bigger Picture - Kimberly McNeil-Downs, Deloitte

Thu, 23 Jan 2020 19:00:00 -0500

In this episode of Inside Jobs, Kim McNeil-Downs, leader of Deloitte’s Green Dot Agency, takes us from artistry to the art of the in-house agency. While painting is her passion, Kim realized early on that organization is her strength as long as she could organize around creative. Today, she is a forward-thinking leader who is keen on driving alignment while driving her team to deliver unique value to the firm. When not immersed in the marketing marketplace, you’ll find Kim painting or paddle boarding—though never at the same time!

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 20 - A Self That Goes on Changing - Kerri Martin, The Clorox Company

Sun, 15 Dec 2019 19:00:00 -0500

In this episode of Inside Jobs, we get to know Kerri Martin, Chief Electrofier with the Electro Creative Workshop, a.k.a. in-house agency at The Clorox Company. From singing along with TV jingles as a child to leading the newly named In-House Agency of the Year, Kerri is a lifelong lover of iconic brands. She’s also a passionate, energetic marketing executive who continually challenges herself and her team to embrace change as the lifeblood of advancement.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 19 - IHAF Conference Preview - Emily Foster, IHAF

Mon, 14 Oct 2019 20:00:00 -0400

In this episode, we’re taking a break from chatting with in-house leaders to catch up with Emily Foster, Director of IHAF (In-House Agency Forum). As Emily and team put the finishing touches on the 2019 IHAF Conference & Awards in November, she fills us in on this year’s theme and speaker line-up—plus, a special savings code for Inside Jobs listeners.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 18 - The Car Guy Drives In House - Chris Batchik, Charles Schwab

Mon, 23 Sep 2019 20:00:00 -0400

In this episode of Inside Jobs, Chris Batchik, VP of Charles Schwab Advertising, takes us on a ride. With stints at both in-house and external agencies, he started out at GM in the motor city—eventually arriving at Schwab in the city of the violet crown. Experienced in HR, marketing, creative and operations, Chris is a well-rounded leader who runs one of the oldest internal agencies in the country. When he’s not driving performance in house, he’s driving golf carts and hockey pucks—always looking for ways to win personally and professionally.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 17 - The Fine Art of Corporate Design - Shani Sandy, IBM

Sun, 11 Aug 2019 20:00:00 -0400

In this episode of Inside Jobs, Shani Sandy, Design Executive at IBM, narrates the steps she took to expand her palette from fine art to corporate design. An avid intrapreneur, Shani is as passionate about her craft as a design practitioner as she is about crafting culture—advancing user experiences while recognizing unique opportunities to contribute in unexpected ways. From teacher to web designer to creative-practice leader, her belief that “there’s no one way to do anything” is redefining corporate design.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 16 - Bridging the Gap - Tara DeZao, Oracle Data Cloud, Oracle

Thu, 30 May 2019 06:49:33 -0400

In this episode of Inside Jobs, we meet Tara DeZao, Director of Content and Creative Services for Oracle Data Cloud at Oracle. A Jersey girl by birth, Tara’s move west put her in the path of the Silicon Valley boom where she ultimately found her place in the tech industry. When Tara’s talents were spotted by a savvy exec, she migrated from channel management to content management—contributing to the build of Oracle’s internal agency while bridging the gap between the business and creative.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 15 - Lessons from the Leaders

Tue, 23 Apr 2019 09:39:26 -0400

This episode of Inside Jobs is a bit different—recorded live at the IHAF Leadership Summit, an executive-level event featuring corporate and creative pace setters sharing proven strategies for organizational and operational success. Tune-in for impromptu comments from keynote speakers as they step away from the podium including Shani Sandy of IBM, Deirdre Bigley and Michael Eisenreich of Bloomberg, Todd Miller of Experian, and Matt Croft of McDonald’s. Event attendees also offer soundbites recapping their favorite parts of the day. Enjoy!

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 14 - A Recipe for Adding Value - Brad Lund, Campbell Soup Company

Wed, 10 Apr 2019 11:59:31 -0400

In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 13 - In-House Agencies Today

Thu, 21 Feb 2019 19:00:00 -0500

In this episode of Inside Jobs, we explore the state of in-house agencies today as told through a series of field studies published by three industry leaders: IHAF, Forrester and ANA. Featured guests include Jay Pattisall, Principal Analyst at Forrester Research, Bill Duggan, Group EVP at ANA, and organizational strategist and in-house influencer, Marta Stiglin of Stiglin Consulting. Special thanks to Emily Foster, Director of IHAF, for joining me in the planning and preamble for this unique episode.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 12 - The Audience is the Real King - Justin Bairamian, BBC

Sun, 03 Feb 2019 19:00:00 -0500

In this episode of Inside Jobs, Justin Bairamian, Director at BBC Creative, takes us along his creative journey including stints at Saatchi, WCRS, Leagas Delaney and ultimately BBC, where he has played assorted roles. From the beginning, Justin was interested in marketing and advertising. At BBC, he worked to set-up and develop their in-house creative agency after the broadcaster parted ways with its external agencies. He also talks about the audience-first approach that drives the world’s oldest national broadcasting organization.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 11 - Getting to the Top - Teresa Herd, Intel Corporation

Tue, 15 Jan 2019 19:00:00 -0500

In this episode of Inside Jobs, VP Global Creative Director at Intel, Teresa Herd takes us along her creative climb including stints at Sawtooth, Marco Polo Explorers, Staples and ultimately Intel. Starting out as a medical illustrator with no plans of being named one of AdAge’s top 50 most creative people, Teresa’s tale is as entertaining as it is educational. Tune in as she shares what it takes to become a skilled leader, foster a value-driven culture and inspire creatives to perform at peak.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 10 - Absolut Idea Guy - Todd Miller, The Cooler @ Experian

Mon, 10 Dec 2018 19:00:00 -0500

In this episode of Inside Jobs, Todd Miller, Chief Creative Director with the internal agency at Experian, talks about his migration from janitor to juggernaut—including stints at DDB, J. Walter Thompson, M&C Saatchi and others. Tune in as he shares his passion for ideas, his pursuit of work/life balance, the importance of keeping his team happy, what awards mean to the industry, and why working for “an agency that just happens to be inside Experian” is different from working for an in-house agency.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 9 - From the Outside In - Clifford Stevens, Liberty Mutual Insurance

Fri, 26 Oct 2018 20:00:00 -0400

In this episode of Inside Jobs, Clifford Stevens, Director of Creative Operations at Liberty Mutual Insurance, talks about his shift from external agency life (JWT, McCann Worldgroup, Hills Holliday, McGarryBowen) to the in-house team at the fourth-largest property and casualty insurer in the U.S. Cliff talks about catering to changing business needs and the importance of prioritizing thinking and planning over execution. He also touches on collaboration with vendor partners and reveals a question/thinking exercise that keeps his team energized and engaged.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 8 - Many Jobs, One Company - Meg Graham, Mary Kay Inc.

Thu, 11 Oct 2018 20:00:00 -0400

In this episode of Inside Jobs, Meg Graham, Director of Corporate Content Development at Mary Kay Inc. talks about her fascinatingly diverse professional journey, all at one employer! She tells us about her 17-year career, starting as a copywriter, then to a project manager and even to IT manager. She discloses how she handled this transition, what obstacles she faced, and how she conquered them.She also shared her thoughts about (gulp!) millennials on how they can turn their hands to anything, and whether quality differs as a result. And how you can leverage their brilliance in order to help them utilize their full potential!

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 7 - Taking Cues from the Customer - Jarrett King, The Coca-Cola Company

Mon, 13 Aug 2018 20:00:00 -0400

In this episode of Inside Jobs, Jarrett King, Director of Coca-Cola Studios at The Coca-Cola Company talks about her journey in house. She shares her views about design thinking and agile methodology in designing, more specifically on adapting and rolling out design thinking principles. With over 20 years’ experience in the marketing and advertising industry, Jarrett has been supporting, developing and mentoring creative teams to do their best work. She has worked for brands like Sapient, Georgia State University, Philips Design, Synchrony Financial and Coca-Cola.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 6 - By the Numbers - Amy Strickland, Sam's Club

Mon, 16 Jul 2018 20:00:00 -0400

In this episode of Inside Jobs, Amy Strickland, Senior Operational Leader for Marketing and Creative at Sam's Club talks about her journey in house.With over 20 years’ experience as a creative operations leader for brands like Apple, Avid, Autodesk, Dolby and Sam’s, Amy is a four-time architect of functional excellence from the ground up. She also presented recently on metrics and analytics at a Henry Stewart event; download her session using this link.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 5 - Powering Up the In-House Agency - Wade Franks, Torque Creative @ TTI

Mon, 18 Jun 2018 20:00:00 -0400

In this episode of Inside Jobs, Wade Franks, Sr. Vice President Torque Creative and TTI Group Member talks about his journey starting from a farm in Texas. From his childhood, he was interested in painting. After graduation, he started working for local clients to create marketing collaterals. In this episode, he explains his journey from being an outdoor billboard painter to become a Creative Director, and then leading a huge in-house agency.Wade currently oversees the large in-house agency of TTI Group which supports such iconic brands like RYOBI, RIDGID, Echo, AEG and Hoover.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 4 - If There's a Will, There's a Way - Kelly Chmielewski, The Possibility Shop

Sun, 22 Apr 2018 20:00:00 -0400

In this episode of Inside Jobs, Kelly Chmielewski, Founder and CEO of The Possibility Shop, and ex-VP of PBS Creative Lab talks about her journey. Kelly was always focussed to work in Marketing. She led, inspired and cultivated the talent of a 30-person team to grow audience, engage customers and shine a light on the distinct value of the most trusted public institution in America, the #5 media company and a beloved legacy brand.Kelly oversaw consumer brand strategy and creative services vis-a-vis PBS Creative Lab, the in-house agency serving internal client partners and 350+ stations nationwide. She also explained how she implemented design thinking and conducted workshops to implement this practice organization-wide.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 3 - From Farming to State Farm - Mark Gibson, State Farm

Tue, 10 Apr 2018 20:00:00 -0400

In this episode of Inside Jobs, Mark Gibson, AVP - Creative Services of State Farm talks about his journey. Coming from a farming background, he talks about how he started his career as a radio journalist and then came to the advertising and marketing business.He further talks about the evolution of State Farm’s in-house department which started as an audio-visual department approx. 46 years ago and then evolved as a department helping the company better connect with agents and customers. He explained about their in-house agency setup, their workflows and the strategies they’ve followed over the years to be on top of the competition.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 2 - The Revolutionary Within - Jack Teuber, PwC

Sun, 11 Feb 2018 19:00:00 -0500

In the second episode of Inside Jobs, PwC's Jack Teuber, polyglot and creative leader, talks about his youth working with communities in the rainforests of war-time Nicaragua and his charitable work with PwC.Being the first creative leader of the biggest of the Big 4, he explains his part in their huge rebranding project, and how he has set up an in-house agency that can sustainably innovate into an uncertain future.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

Ep. 1 - In-House Rising - Marta Stiglin, Stiglin Consulting

Sun, 08 Oct 2017 20:00:00 -0400

What better start to our series than an interview with Marta Stiglin? Marta is one of the leading organizational strategists and change agents in the in-house industry. She is also one of the founding members and former chair of the In-House Agency Forum (IHAF). In this episode, we hear about Marta’s start as a designer turned account exec—managing an AOR relationship with Polaroid on the external agency side during a time of massive upheaval. We also hear her views on working on the inside, how she advises newcomers to start, and what opportunities she sees between internal and external agencies.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.