In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and tax strategy firm that helps business owners improve cash flow, reduce taxes, and build long-term wealth.

Emily does an excellent job of breaking down financial concepts in a way that's practical and easy to understand, even if accounting feels completely outside your comfort zone.

In this episode, you'll learn:

• The difference between a profit and loss statement and a balance sheet, and why both matter
• Why revenue and profit don't always translate into cash in the bank
• Common cash leaks that may be quietly draining money from your practice
• How to calculate the true profitability of a service after accounting for overhead
• When an S-corp election may make sense for acupuncturists
• Why tax planning should happen throughout the year instead of only at tax time
• How to use your financial reports to make better business decisions

Whether you're a solo practitioner or managing a growing team, this conversation will help you better understand your numbers and make more confident decisions about the future of your practice.

Mentioned in This Episode:

• Website: ThorneAdvisors.com
• Instagram: @thorneadvisors
• Free Download: 5 Cash Leaks and 5 Missed Tax Deductions that Are Draining Your Business 

💙 This episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify

 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamentals still matter, how niche messaging helps both humans and AI understand your expertise, and what you can do right now to strengthen your local online presence without trying to “hack” the algorithm.

We also discuss how AI evaluates trust, expertise, reviews, credentials, and consistency across your website and social platforms, plus why clear messaging matters more than ever.

In this episode:

• Why SEO is still the foundation for showing up in AI search results 
• How blog posts and conditions pages work together strategically 
• What AI tools are actually looking for when recommending local practitioners

Find It Quickly

02:57 - Meet Samantha Mabe

05:06 - SEO Still Matters

10:34 - Blogging for AI Queries

13:18 - Niche Messaging Wins

17:13 - Conditions Pages vs Blogs

21:06 - Trust Signals and Links

24:57 - Local Listings Consistency

27:47 - Test Your AI Presence

33:25 - Social Proof and Video

Connect with Samantha Mabe

Website: lemonandthesea.com

Instagram: instagram.com/lemonandthesea

💚 This episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.

Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.

If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.

In this episode:

• How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice model
• Why local visibility, in-person events, and relationship-building still work incredibly well for clinic marketing
• How to identify your ideal patients and meet them where they already spend time

Find It Quickly

03:24 - Meet Michelle

08:42 - Beyond the treatment room

10:17 - Hybrid clinic origin story

11:16 - Digital products and courses

14:09 - What to teach and sell

16:52 - Pricing and value

23:32 - Events that sell out

26:34 - Turning foot traffic into leads

27:28 - Clinic Event Curiosity

29:32 - Discount Cards Strategy

31:45 - Guerrilla Marketing Stories

33:15 - New Location Visibility

35:41 - Find Your Patient Circles

38:50 - Stepping Back Clinically

41:48 - Marketing Origin Story

45:15 - Promoting Associates

48:44 - Redefining Success

Mentioned in this episode:

61: Community Acupuncture School with Michelle Hamilton

84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton

108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton

Snack Size Marketing Club: michellegrasek.com/snacksize

Connect with Dr. Michelle Hamilton

Website: drmichellehamilton.com

Instagram: instagram.com/dr_michellehamilton

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month. Try Jane >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online.

Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work.

In this Episode:

• Why most acupuncture content doesn’t convert—and what to do instead
• Simple, repeatable content formats that save time and work better
• How “invisible engagement” leads to real bookings (even without likes or comments)

Find It Quickly

02:46 - Meet Molly 

04:59 - What Still Works on Instagram

07:40 - Why Education Posts Fail

10:42 - Reels Formula and B Roll

15:07 - Invisible Engagement Explained

16:03 - Authority Hooks That Convert

19:47 - Proof and Implementation Wins

21:15 - Getting Patients on Camera

25:15 - Easy B-Roll Alternatives

25:51 - Model Calls and Pro Photos

26:44 - DIY B-Roll Planning

27:29 - Ask the Right Patients

29:28 - Retention Over Acquisition

31:03 - Train the Algorithm

33:37 - Reposts and Email Scripts

34:56 - Fill Gaps With Availability

37:21 - Direct Offers Work Fast

40:27 - Status Bubble Hack

43:58 - Anchor Back to Your Why

Mentioned in this episode:

Holistic Marketing Simplified Podcast: mollycahill.com/podcast

Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ

Instagram: instagram.com/mollyacahill

Website: mollycahill.com

💚 This episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”

In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.

In this Episode:

• Why patients stay stuck in curiosity (and what actually moves them forward)
• How to simplify your messaging so it builds trust instead of confusion
• How email funnels can answer patient questions and lead naturally to bookings

Find It Quickly

• 02:45 - Meet Nicole Bergstrom
• 03:30 - How She Became A Ghostwriter
• 05:18 - Why Acupuncture Patients Hesitate
• 09:02 - Writing To Overcome Skepticism
• 11:28 - Investment Not A Cost
• 14:49 - Simple Language Builds Trust
• 16:57 - Email Funnels And Newsletters
• 19:46 - Seven Day Funnel Strategy

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your community in a way that feels doable—even if you’re an introvert.

I also share real examples from my own acupuncture clinic and coaching clients so you can see exactly how this plays out in real life.

In this Episode:

• Why your marketing might feel “stuck” even if you’re doing everything right
• How balancing digital and in-person visibility creates momentum
• Simple, introvert-friendly ways to build trust and referrals in your community

Find It Quickly

02:32 - Digital Versus In Person

04:50 - Ecosystem Balance Boost

06:07 - Introvert Visibility Wins

08:17 - Networking That Compounds

13:17 - Beyond Mixer Events

14:23 - Community Groups And Clubs

15:34 - Talks That Convert

18:26 - One Meeting Builds Trust

20:19 - Three Month Action Plan

💚 This episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, I sit down with social media strategist Britt Cunningham, founder of Britt Social Media, to talk about why so many acupuncture clinic owners feel stuck posting content that only their current patients see. Britt and her team help clinics across the country turn social media visibility into real leads and booked appointments, and she shares exactly what’s working right now on platforms like Instagram and TikTok.

We talk about the biggest mistakes practitioners make when creating content, why general “wellness” posts rarely work, and how speaking directly to a specific problem can dramatically increase engagement and patient inquiries.

If you’ve ever felt like you’re posting constantly but not actually reaching new people, this conversation will give you a completely different way to think about your social media strategy. If you want social media to actually bring patients into your clinic, this episode is packed with practical insight.

In this episode:

• Why vague wellness content rarely attracts new patients
• How specificity helps your posts reach the right audience
• What kinds of content actually stop the scroll on Instagram and TikTok

Find It Quickly

2:59 - Meet Britt Cunningham

4:22 - VA vs Social Media Pro

7:10 - Why Branding Comes First

9:11 - Acupuncturist Instagram Tips

13:16 - Specific Symptoms and Niching

17:21 - Too General vs. Specific Content

18:27 - Sponsor Break and Return

19:13 - Face or No Face

19:59 - Show the Experience

21:19 - Trust for Acupuncture

22:59 - Needles on Camera

24:40 - Know Your Audience

25:03 - Engagement That Works

28:25 - Community Manager Mindset

31:01 - Success and TikTok

Connect with Britt

Work with Britt: brittsocialmedia.my.canva.site/workwithus

Instagram: instagram.com/brittsocialmedia

Youtube: youtube.com/@brittanicunningham

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, I’m sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't afford.

I break down exactly how I got started, what sold surprisingly well, how I kept everything aligned with our clinic brand and values, and why I chose to use Faire Wholesale to make the process low-risk and easy.

In this episode:

• Why retail can increase your revenue without increasing your schedule
• How to choose products your patients will actually buy
• The specific strategies we use to sell without ever feeling “salesy”

Find It Quickly

00:35 - The Hidden Revenue Stream: Why Retail Works for Acupuncture Clinics

02:54 - How Faire Wholesale Got Me Started (Low-Risk Retail Experiment)

04:49 - 6 Reasons to Add Retail (Better Follow-Through, Brand Fit & More)

08:33 - Breaking Down the $4,043 Retail Year + What Actually Sold

11:02 - Why I Chose Faire: Filters, Boutique Brands, Low Minimums & Net 60

13:55 - What to Stock: My Product Criteria & Price Points

15:00 - Sell Without Feeling Salesy: Placement, Signage, Checkout & Seasonality

💚 This episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I sat down with Deanna Martin, founder of Patrona Virtual Solutions, who specializes in helping wellness providers build marketing systems that actually make sense and attract patients consistently.

Listen in as we explore the hiring opportunities you have, which is right for you, and how to approach your marketing plan!

In this episode:

• The difference between a VA, a marketing assistant, and a strategist.
• How collaboration-based marketing is a powerful secret weapon for brick-and-mortar businesses.
• Why authenticity and connection are your marketing superpowers.

Find It Quickly

00:34 - Meet Deanna Martin

01:04 - Understanding Marketing Roles: VA, Assistant, and Strategist

01:43 - Sponsor Message: Fair Wholesale

02:33 - Deanna's Journey: From Teaching to Marketing Strategy

06:42 - The Importance of Authentic Marketing

11:42 - Clarifying Marketing Roles and Responsibilities

17:21 - Overcoming Hesitations with Virtual Assistance

19:09 - Sponsor Message: Fair Wholesale

19:45 - Core Marketing Foundations for Established Businesses

20:40 - The Importance of Branding and SOPs

20:51 - Identifying Your Dream Client

22:08 - Utilizing Project Management Tools

24:03 - Collaborating with Local Businesses

25:25 - Networking and Word of Mouth Strategies

28:13 - Balancing Digital and In-Person Marketing

29:04 - Networking Tips for Introverts

30:10 - The Value of Business Friendships

33:15 - Overcoming Marketing Rejections

34:46 - Defining Success and Work-Life Balance

36:02 - Where to Find and Connect with Deanna

Connect with Deanna

Website: patronavirtualsolutions.com

Instagram: instagram.com/patrona_vs

Task & Time Freebie: patronavirtualsolutions.myflodesk.com/tasktimeauditfreebie

💚 This episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioners who know the strategy, but still can’t take action because of self‑doubt and imposter syndrome.

If your inner voice is constantly asking “Who am I to show up?” or “No one will pay for this,” this episode is for you. You’ll learn why you don’t need another strategy, how to recognize when you’re stuck in a “learning loop,” and how to collect evidence that it’s safe to be visible in your community.

In this episode:

• Vicky's TRUST method for working with that inner voice with curiosity and compassion
• Small experiments help retrain your brain toward confidence
• You can’t out‑strategy self‑doubt—you must work with it

Find It Quickly:

00:35 - The Power of Self-Trust in Business

00:56 - Meet Vicky Shilling

01:26 - Understanding Self-Doubt and Imposter Syndrome

01:39 - Strategies to Overcome Self-Doubt

02:35 - Sponsor Message: Jane Practice Management Software

04:23 - Interview with Vicky Shilling Begins

04:38 - Vicky's Journey and Expertise

08:12 - The Importance of Mindset in Business

10:31 - Vicky's Trust Method Explained

15:04 - Overcoming Fear and Finding Evidence

17:47 - Real-Life Examples and Client Success Stories

19:46 - Facing Fears and Taking Action

22:23 - Overcoming the Fear of Criticism

23:28 - Handling Disappointment in Business

25:00 - Dealing with Online Trolls

28:24 -Embracing Your Unique Perspective

33:20 - The Never-Ending Journey of Self-Development

Connect with Vicky:

Website: vickyshilling.com

Book: vickyshilling.com/book

Self-Trust Lab Assistant: subscribepage.io/lab-assistant

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Kelly brings a refreshing, holistic perspective to bookkeeping. With a background that blends corporate financial expertise and energy work, she meets her clients with empathy, strategy, and a belief that good people can change the world when they feel empowered about money.

In this Episode:

• How Sacred Money Archetypes reveal your financial habits and empower your decisions.
• The biggest mistakes small business owners make with bookkeeping (and how to fix them).
• Why compassionate, judgment-free support from your financial team is essential for success.

Find It Quickly:

00:36 - Meet Kelly Marshall: Financial Wellness Coach

01:12 - Understanding Conscious Entrepreneurship

01:46 - Jane: Your Practice Management Solution

03:26 - Kelly Marshall's Financial Services

12:01 - Exploring Money Mindset and Archetypes

22:12 - Introducing the New Team Member

22:29 - Balancing Risk and Growth

22:54 - Supporting Your Business Partner

23:21 - Sponsor Break: Jane App

23:56 - Understanding Archetypes for Success

24:52 - The Importance of Bookkeeping

25:52 - Three-Step Bookkeeping Methodology

28:01 - Building Client Relationships

30:52 - Common Bookkeeping Mistakes

39:30 - Personal Definitions of Success

40:46 - Where to Find More Information

Mentioned in this Episode:

Kendall SummerHawk: kendallsummerhawk.com

Denise Duffield-Thomas: denisedt.com

Connect with Kelly:

Website: terracarefinancial.com

Instagram: instagram.com/kelly.marshall.8

Facebook: facebook.com/groups/2026160704129573

Quiz: https://terracarefinancial.com/sma

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out.

What You’ll Learn:

• How to turn one blog into a full month of marketing content.
• How to write in a way that attracts patients in a way that makes sense to them and you.
• How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility.

Timestamps: 

• 2:49 - Meet Jana Osofsky
• 6:31 - Jana’s business beginnings & entering her repurposing era
• 11:24 - SEO, marketing, and your blog
• 18:17 - How to write for your audience
• 20:01 - Acupuncturist example: moving through buyer awareness
• 25:47 - Do you really need to niche down?
• 32:07 - Why topic selection goes first before creating content
• 34:54 - How to use AI for your marketing content
• 42:22 - Jana’s definition of success

Mentioned in this episode:

• Eugene Schwartz's Book: breakthroughadvertisingbook.com

Connect with Jana:

• Website: janaomedia.com
• Free Blog Training: janaomedia.com/free-blog-training
• Michelle’s Retreat: michellegrasek.com/planning-retreat

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door.

We dig into why marketing for a local service business is actually easier in many ways than marketing an online business. We also unpack what’s actually going on with Instagram engagement in 2025, and what you should be doing instead of just chasing likes.

What you'll learn:

• You don’t need thousands of followers to make Instagram work.
• True engagement is less about likes and more about reach + relational action.
• Real collaborations with local businesses, patient ambassadors, and micro‑influencers create visibility and trust in your immediate community.

Find it quickly:

• 00:34 - Instagram Marketing with Molly Cahill
• 01:05 - Understanding Instagram Engagement
• 04:07 - Engagement Strategies for Local Businesses
• 08:27 - Outbound Engagement Techniques
• 12:32 - Collaborating with Local Businesses
• 18:36 - Real-Life Success Stories
• 21:49 - Digital Marketing Insights
• 23:16 - Building Community Connections
• 25:08 - Leveraging Micro-Influencers
• 26:30 - Engaging with Local Influencers
• 28:41 - Patient Ambassadors and Facebook Groups

Mentioned in this episode:

• Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
• Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
• Molly’s previous episode on the podcast: 
• Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
• Follow Molly Cahill on Instagram: instagram.com/mollyacahill
• Molly Cahill Website: mollycahill.com
• Holistic Marketing Simplified Podcast: mollycahill.com/podcast

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners. 

Michelle shares her refreshing approach to building a practice that actually fits you and not someone else’s version of success. We dive into how to stay curious instead of fearful, how to communicate your value so patients understand their progress, and how to support them through stressful seasons. Michelle also breaks down simple systems that help acupuncturists create practices that feel lighter, more aligned, and genuinely sustainable.

What you'll learn:

• How to reframe success so your practice matches your personality and values
• Simple ways to communicate patient progress that strengthen trust and retention
• How acupuncturists and other wellness professionals can guide patients through stressful seasons with care

Find it quickly:

• 3:41 - Meet Dr. Michelle Wendling
• 7:34 - Finding your business recipe
• 10:25 - Stay in the curious and reframe your stories
• 21:08 - When you want to make more money
• 25:14 - The four step patient conversation for growth mindset
• 34:06 -Booking clients for the holiday season
• 42:41 - Michelle’s definition of success

Mentioned in this episode:

• Email: info@bethebestchiropractor.com
• Website: bethebestchiropractor.com
• Facebook: https://www.facebook.com/michelle.wendling.96

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

We talk about what link building actually is, how it boosts your Google ranking, and how you can approach it in a way that feels aligned with your values and voice. Plus, we dig deep into authentic branding, visibility for introverts, and how to let your quirks and passions make your marketing better, not harder.

What you'll learn:

• Link building is all about relationships, not techy jargon.
• You don’t need to change who you are to stand out online.
• Introverts can shine in marketing by creating structure, boundaries, and asking for help.

Find it quickly:

• 00:33 - Meet Maria-Katerina
• 01:08 - Understanding Link Building and SEO
• 03:53 - The Power of Authentic Branding
• 07:24 - Building Connections Through Personal Touch
• 10:47 - Overcoming Marketing Challenges
• 19:15 - Humanizing Your Marketing Approach
• 23:44 - Starting with Kindness and Incremental Steps
• 24:09 - Asking for Help and Delegating Tasks
• 25:35 - Overcoming Overwhelm with Social Media
• 28:33 - Effective Link Building Strategies
• 31:47 - Building Authentic Relationships for Backlinks
• 33:44 - Local Link Building Tactics
• 38:29 - Defining Success

Mentioned in this episode:

• Get Found on Google Bundle

This episode is sponsored by the Get Found on Google Bundle: two live, step-by-step workshops designed for acupuncturists and wellness pros who want to show up higher in local searches and attract the right patients consistently. Join us on November 12 and 19th, plus snag the replays! Learn more >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, I’m joined by Dr. Josh Satterlee, chiropractor and founder of TrustDrivenCare. Josh shares the deeply personal story that inspired him to launch TrustDrivenCare, plus his mission to make sure that every patient feels comfortable and heard. We dive into how to create deep trust with your patients even before their first appointment. 

What you'll learn:

• The importance of marketing in establishing trust with your patients
• Small, thoughtful systems that make a huge impact on patient experience
• How acupuncturists and other wellness professionals can use communication to build more loyal patients 

Find it quickly:

• 2:53 - Meet Josh Satterlee 
• 3:46 - The story behind TrustDrivenCare
• 11:25 - How marketing creates trust with your patients 
• 15:15 -  Taking steps to establish connection 
• 19:28 - Effective communication strategies
• 24:11 - Communicating across channels with TrustDrivenCare
• 32:04 - Integrating with Jane and other EMRs 
• 35:20 - Improving reactivation numbers
• 41:05 - Josh’s definition of success 

Mentioned in this episode:

• Follow Josh Satterlee on Instagram: instagram.com/drsatterlee
• Josh Satterlee Website: trustdrivencare.com

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Join in on the free webinar “Understanding AI in Health and Wellness” to learn how AI can benefit your practice. Register Now >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

We’re diving into realistic Instagram strategies and what works best on the platform today. 

What you'll learn:

• Realistic strategies to help grow your local audience without burning out 
• Why unpolished, natural posts are performing better than curated graphics
• How to capitalize on Instagram as a search engine

Find it quickly:

• 3:24 - Meet Molly Cahill
• 9:45 - Returning To Instagram’s Casual Roots
• 14:35 - Creating Video Content Might Be Easier Than You Think
• 20:52 - How Instagram Functions As A Search Engine
• 25:50 - Using Hashtags On Instagram Today 

Mentioned in this episode:

• Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
• Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
• Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
• Follow Molly Cahill on Instagram: instagram.com/mollyacahill
• Molly Cahill Website: mollycahill.com
• Holistic Marketing Simplified Podcast: mollycahill.com/podcast

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I sit down with my friend Jenn Collins (acupuncturist & founder of AcuHub) to talk all about Jane’s new AI Scribe, the built‑in tool that’s changing how acupuncturists are doing chart notes. 

We walk through a mock patient visit in real time, share what the AI scribe picks up (and what it doesn’t), and compare what you think will happen versus the reality.

What you'll learn:

• How Jane’s AI Scribe works: what it captures, what it filters out, and how customizable it is.
• The compliance piece: HIPAA, confidentiality, plus how patient consent is handled.
• Real‑life impact: how much time you can save, how to integrate it into your workflow, and what to expect in practice.

Find it quickly:

• 00:35 - Exploring AI Scribe Technology
• 01:33 - Benefits of Using Jane App
• 03:48 - AcuHub and Its Services
• 05:26 - Jane App's Unique Features
• 15:54 - Adopting AI Scribe in Practice
• 18:58 - Mockup and Demonstration of AI Scribe
• 20:39 - Introduction to AI Templates
• 20:46 - Customizing Your AI Template
• 21:54 - Using AI for Patient Notes
• 23:27 - Live Demonstration: Patient Interaction
• 26:47 - Reviewing AI Generated Notes
• 33:21 - Patient Comfort and Consent
• 35:49 - Future of AI in Healthcare

Mentioned in this episode:

• Sign up for Jane – Use code ACUHUB1MO or ACUSCHOOL1MO for 1 Free Month 
• Learn more about Jane’s AI Scribe
• For Jane users: Jenn’s chart template that she references in this episode is called “Acuhub AI Scribe SOAP Note.” It’s in the Jane template library in the acupuncture section.

Connect with Jenn:

• acu-hub.com
• Email: support@acu-hub.com

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. 

In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.

What you'll learn:

• Why your top 1–3 services drive 80–95% of your revenue—and how to double down on them.
• Referral programs that work in today’s economy (hint: $50+ incentives beat the old $25 norm).
• Exactly how to run a warm, non-awkward “We Want You Back” email to re-activate lapsed patients.

Find it quickly:

• 00:34 - Deep Dive into Strategies for Patient Retention for Acupuncturists
• 02:52 - Meet Ildi
• 04:47 - The Importance of Retaining Existing Acupuncture Patients
• 11:12 - Effective Referral Programs
• 17:47 - Creating a Welcoming Clinic Environment
• 23:22 - Reactivating Previous Acupunctur ePatients
• 24:53 - Redefining Patient Retention
• 25:49 - Understanding Patient Feedback
• 27:27 - Learning from Patient Experiences
• 29:54 - Addressing Social Reasons for Patient Absence
• 32:05 - Effective Communication Strategies
• 34:55 - Personalized Marketing Approaches

Mentioned in this episode:

• Jane - Use code ACUSCHOOL1MO for 1 Free Month 
• Snack Size Marketing Club
• Ildi's previous episode on the show: 103

Connect with Ildi:

• resultscontinuum.com
• instagram.com/ildi_arlette
• Text Ildi: 403-312-7510

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

What you'll learn:

• How to use local SEO to appear in searches like “acupuncture near me” without keyword stuffing.
• Why writing blog posts is still the most powerful way to show up online and what to write about.
• Website design tweaks that instantly improve user experience and search visibility (including the one mistake Google hates).

Mentioned in this episode:

• Tiny PNG
• Jane - Use code ACUSCHOOL1MO for 1 Free Month 
• Snack Size Marketing Club

Connect with Samantha:

• lemonandthesea.com
• lemonandthesea.com/review

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and offers real-world strategies for creating a practice that aligns with your values and pays the bills.

You don't have to build your practice based on what others say you should do—it's time to create a business that supports you.

What You'll Learn

• Why she moved away from the sliding scale model and what she replaced it with.
• Innovative pricing strategies that allow for accessibility and provider sustainability.
• Why your practice should feel good to run and how to course-correct if it doesn’t.

Mentioned in this Episode

• TOMA Skincare Microneedling Class
• Episode 84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton
• Episode 61: Community Acupuncture School with Michelle Hamilton

Connect with Dr. Michelle Hamilton

• Michelle Hamilton's Website
• Follow Michelle on Instagram @dr_michellehamilton
• Follow Michelle on Facebook

Find It Quickly

• 02:54 - Meet Dr. Michelle Hamilton
• 05:09 - The Journey of Practice Evolution
• 07:46 - The Healer Martyr Matrix: Uncovering Subconscious Beliefs
• 12:03 - Changing the Sliding Scale: A Shift to Flat Rates
• 16:23 - Balancing Accessibility and Sustainability in Acupuncture Practice
• 19:29 - Shifting Mindset: Service vs. Work
• 19:55 - Importance of Self-Care and Meal Prep
• 21:24 - Setting an Example for Patients
• 22:42 - Community Acupuncture Pricing
• 25:34 - Scaling Back and Focusing on Personal Projects
• 27:04 - Raising Rates and Scholarship Fund
• 32:37 - Invitation to Help and Definition of Success

This episode is brought to you by TOMA Skincare, created by fellow acupuncturists Tori and Marla. TOMA Skincare is offering my listeners a free online microneedling course, normally $39, designed to help you confidently add microneedling to your practice. Use code MICHELLEFREE to grab the class for free.

Enroll Now and Save $39 >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. 

We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your acupuncture website to thrive for SEO.

If you’ve been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you.

What you'll learn:

• What Google is really looking for in your Google Business profile
• How AI-driven search is changing how acupuncture patients find you online
• Practical updates you can make now to your acupuncture clinic website and online listings

Find it quickly:

• 03:05 - Google Business Profile Optimization Tips
• 14:18 - SEO and AI: Navigating the Changes
• 18:19 - Exploring Google AI Mode
• 21:14 - Optimizing Your Acupuncture Website for AI Search
• 23:42 - SEO Best Practices for Acupuncturists
• 28:22 - Handling Multiple Location Pages

Mentioned in this episode:

• Jane - Use code ACUSCHOOL1MO for 1 Free Month 
• Darcy's Free Webinar - How AI is Changing SEO for Local Wellness Businesses and How to Adapt
• Darcy's previous episode - Episode 75

Connect with Darcy:

• propelyourcompany.com
• instagram.com/PropelYourCompany

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture. 

Over the years, I've created a lot of content around cosmetic acupuncture and tried a ton of different marketing strategies to bring new cosmetic acupuncture patients in my doors. 

There's been a lot of trial and error and I've learned plenty along the way. 

These tips work well whether you're trying to grow a cosmetic-specific practice, or just want a few extra cosmetic acupuncture patients each quarter to boost revenue. 

Hope you find these strategies useful! 

SHOW NOTES:

• New! Cosmetic Acupuncture Email Templates - $40 off this week only

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this conversation, Robin shares:

• Actionable advice on debt strategies for acupuncturists
• Why it’s essential to start saving for retirement—even if the contributions are small
• His answer to the common debate: should you prioritize paying off debt or start saving for retirement first?
• Ideas for diversifying your income for security
• How to build a solid financial foundation
• And more

Show Notes:

• Robin’s Website: http://www.financiallyfulfilledphysio.com
• Instagram: @financiallyfulfilledphysio
• Submit your financial info to be added to the database: Healthcare Anonymous
• Robin's email: info@financiallyfulfilledphysio.com

🩵 This episode is brought to you by Jane, a clinic management software built to help you focus on what matters most — your patients.

Building rapport with your patients is important during appointments, and that can be challenging when you’re also trying to take timely and detailed documentation. That’s why Jane built AI Scribe – to help you document important information, without the manual note-taking.

This feature transforms your session recordings into chart entries. All you have to do is  review your notes, sign the chart, and you’re done!

And since security is a top priority at Jane, AI Scribe was built securely in-house to be fully HIPAA and PIPEDA-compliant.

With a tool you can trust, Jane helps you spend more time on [patients/clients*] care.

To learn more about how Jane can help change how you feel about documentation, head to meet.jane.app/documentation to book a demo or sign up.

And if you’re ready to go, don’t forget to use my code ACUSCHOOL1MO for a one-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. 

Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. 

In this episode, we talk about: 

• How burnout led Allie to make space for creative projects 
• Allie's Burnout Book Club for Wellness Professionals
• How she turned her passion for creating into an income stream 
• Ideas for designs you can create that can then be applied to print-on-demand products 
• The pros and cons of having physical products in addition to print-on-demand 
• And more 

SHOW NOTES:

• Allie's website: creativelyclinical.com
• Allie's course: Make Passive Income Using Print on Demand
• Instagram: @creativelyclinical
• Join Allie's free Burnout Book Club for Wellness Providers
• Shield of Sparrows, this month's book club selection
• Today's sponsor: Handcraft Health - Free Clinic Account

🧡 Today’s episode is sponsored by Handcraft Health. 

Drop shipping for TCM is here! 

Handcraft Health is an online platform that lets you send personalized product recommendations directly to your patients—from a catalog of over 20,000 products. 

This catalog includes a huge range of Chinese herbal medicine (patent formulas, custom granules, topicals, plasters, and more) along with supplements, vitamins, homeopathic remedies, and more. 

They handle all the packaging and shipping, so there’s no inventory to manage or extra admin tasks. You earn a percentage of each sale while offering outstanding care. 

I use Handcraft Health in my practice and love that it's simple. I can send patients a single link for everything they need—whether it’s a patent formula or everyday vitamins—and it gets delivered right to their door. 

Click here to create your free clinic account.

If you have questions, email me at michelle@michellegrasek.com. I’m happy to share my experience with you! 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have.

In today’s episode, we discuss:

• That you have more resources at your disposal than you realize
• Practical ways to leverage what’s already working in your business
• Simple strategies like add-on services to increase revenue without extra work
• The myth of the “missing piece” in business—and how to stop chasing it

Whether you’re a solo practitioner or managing a team, this episode is packed with helpful ideas to make your clinic stronger and more profitable.

I hope you enjoy this episode with Ildi!

Show Notes:

• Ildi’s website: http://www.resultscontinuum.com
• Ildi’s group coaching: Clinic Transformations
• Instagram: @ildi_arlette
• Leave a review for the Acupuncture Marketing School Podcast
• Today’s Sponsor: Sign Up for Handcraft Health

 🧡 Today’s episode is sponsored by Handcraft Health. 🧡

If you’ve ever used Fullscript to prescribe supplements, think of Handcraft Health as Fullscript for TCM.

You can send personalized recommendations from a huge catalog of over 20,000 products—including an extensive selection of Chinese herbs (they have everything), plus vitamins, supplements, Ayurvedic and homeopathic remedies, and more.

Handcraft Health is an easy way to increase revenue and provide top-quality care, while earning a percentage of each product.

I use Handcraft Health in my practice and love how simple it makes things. It’s so much easier to send one link for both Chinese herbs and everyday supplements. You can even order custom granule formulas and have them shipped directly to your patients. It’s truly a comprehensive library of TCM products.

If you have questions, feel free to email me at michelle@michellegrasek.com—I’m happy to share my experience.

I hope you’ll explore Handcraft Health a bit. I really think you’ll like it.

Click here to create your free clinic account. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Molly shares realistic, actionable strategies to grow your local audience—without burning out.

In this episode, we cover: 

• How to get more local followers on Instagram
• Molly's 4 pillars for using Instagram to grow your acupuncture practice
• Whether going viral really helps your business (her answer may surprise you!)
• A clever “easy button” strategy for local reach using Reels
• The one type of post you should be doing at least once a month
• And much more

Whether you’ve been showing up on Instagram for a while or you’re just getting started, you’ll walk away with clear, practical tips to get more patients from Instagram in 2025. 

SHOW NOTES:

• Holistic Marketing Hub: $200 off with discount code "AMS"  
• Molly's Free Instagram Engagement Checklist 
• Instagram: @mollyacahill
• Website: https://mollycahill.com 
• Holistic Marketing Simplified Podcast 
• Faire Wholesale Signup 

💚 Today's episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on.

We cover lots of practical insights, including:

• The best time to ask for reviews—and how to ask in a way that feels natural
• What to do about negative reviews (and whether they’re really as damaging as they seem)
• Why it’s so important for your online reputation to reflect the quality of care you actually provide
• What many practitioners get wrong about reputation management
• And a reminder that most patients won’t leave a review unless they’re asked—but many are happy to say yes when prompted

If it’s been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it.

So if you're in a country where healthcare providers can ask for reviews—because I know that’s not the case everywhere—then I hope this conversation encourages you to start asking regularly.

SHOW NOTES:

• Digital reputation management: Repugen.com
• Patient acquisition and comprehensive digital marketing: GMRwebteam.com

🩵 Today's episode is sponsored by AcuHub. 🩵

AcuHub provides remote reception specifically for acupuncture practices. I use AcuHub in my practice and I love it!

With AcuHub, you can rely on a dedicated  US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. 

They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. 

If you have questions about AcuHub, you’re always welcome to email me about my experience at michelle@michellegrasek.com.
 
 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. 

Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. 

In this episode, we talk about: 

• Nell’s evolution from private practice to business school and beyond
• How she’s approaching Entrepreneurship through Acquisition (ETA) in integrative health
• The importance of advocacy and representation in the acupuncture profession
• Redefining success as an acupuncturist and business owner
• Advice for practitioners who want to think more strategically about growth
• Why personal development is key to sustainable entrepreneurship

SHOW NOTES:

• DrNell.com
• Email Nell at CEO@drnell.com
• Nell's LinkedIn profile 
• Save $200 on Acupuncture Marketing School Live on Zoom (starts April 18)
• Save $200 Acupuncture Marketing School Self-Paced

🩵 Today's episode is sponsored by Acupuncture Marketing School – the step-by-step training to help you get more patients, build a thriving practice, and finally feel confident about marketing. 

And, Acupuncture Marketing School is trusted by over 550 alumni and backed by more than 50 five-star reviews.

Acupuncture Marketing School is currently $200 off through Thursday, April 17th. There are two options depending on your learning style: 

• I’ll be teaching live version over six-weeks on Zoom, with real-time instruction, feedback, and a small group of classmates for accountability. That starts Friday, April 18th.
• If you prefer to go at your own pace, the self-paced version includes the same material in pre-recorded video format, and that’s also on sale.

Both versions include the same content and guide you step-by-step how to create strong, effective marketing for your practice. 

I would absolutely love for you to join me. The live version on Zoom is going to be fantastic and I can’t wait to help you with your marketing. Please always feel free to email me any questions at michelle@michellegrasek.com. I’m happy to chat with you. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful.

In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. 

We also dive into how to market your acupuncture practice without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche.

Hope you enjoy this episode with Nicole!

🩵 This episode is sponsored by Jane, and I’m excited to invite you to a free live behind the scenes webinar I’m hosting next week with the Jane team! 🩵

Whether you’re thinking about switching to Jane or just curious how it works, this is a great opportunity to see the platform in action.

Join me and a Jane representative on Wednesday, March 26th, at 12:00 pm Eastern Time for an inside look at Jane’s features, functionality, and what it’s like to use it as your practice management software.

You’ll also get to ask all of your specific questions to make sure Jane is the right fit for your practice. Jane knows that switching EHRs is a big decision, and they’re here to help you feel confident every step of the way.

If you can’t make it live, that’s no problem—a replay will be sent to everyone who registers.

Register here for free.

SHOW NOTES: 

• Nicole's Website: feelinggroovyconsulting.com
• Free Wellness Business Audit: feelinggroovyconsulting.com/audit
• Nicole on Instagram: @nicolemlanni
• Nicole on Facebook
• Free Jane Community Q&A Webinar on March 26th

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters.

In other words, if you want to get your marketing done faster? It’s all about entering a flow state and making it a weekly habit.

In this episode, we dive into:

 • Why simplifying your digital marketing to one platform can be a game-changer
 • What’s working best in email marketing right now—image-heavy vs. text-based emails
 • Why you’re leaving money on the table if you’re not doing email marketing
 • The science of flow states and how they impact productivity
 • How to get into a flow state to get more done in less time
 • Why productivity can increase by up to 500% in a flow state

Hope you enjoy this conversation with Kelly and Courtney!

SHOW NOTES:

• Screws and Stilettos Website
• Screws and Stilettos Free Strategy Session
• Free NCCAOM PDA class on April 11th

Today's episode is sponsored by a free PDA class I’m teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy. 

This live training will be packed with simple, effective website and social media strategies to help you attract more patients.

Plus, we’re doing something extra special—a live website and social media review for a few lucky attendees!

Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table.

This class is worth 1 NCCAOM PDA credit and it’s completely free. Click here to register.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. 

In this episode, we cover: 

• The must-haves before running Google Ads to ensure success
• Website dos and don’ts, whether or not you plan to advertise
• A surprising place they recommend putting contact forms on your site
• How to choose the right keywords for Google Ads
• Average monthly ad budgets and cost per click in our industry
• Why customer lifetime value matters when calculating ROI
• How long it typically takes to optimize Google ads
• And more

I hope you enjoy this conversation with Conner and Brett!

SHOW NOTES:

• Middle Way Marketing homepage
• Middle Way Marketing Free Consult 
• Middle Way Marketing Instagram @middlewaymarketing
• Marketing Breakthrough Session with Michelle - $49

Today’s episode is brought to you by Jane — a clinic management software and EMR.

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.

That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.

So, if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.

In this episode, we talk about: 

• Why success requires business skills, not just clinical expertise
• Why standard office procedures (SOPSs) are key to success
• How to make marketing and social media work for you
• Three tips for getting started with video
• Pricing on your website
• How to stand out online as an acupuncturist
• And more

I hope you enjoy this episode with Clara!

SHOW NOTES:

• Clara's website: acuproacademy.com
• Facebook: @acuproacademy
• YouTube: @acuproacademy
• Instagram: @acuproacademy
• Pinterest: @acuproacademy
• TikTok: @acuproacademy
• Bluesky: @acuproacademy
• X (Twitter): @acuproacademy
• Marketing Breakthrough Session with Michelle - $49

This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week!

This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You’ll learn how to:

✔️ Increase your visibility in your community
✔️ Build trust naturally with people who are already interested in health and wellness
✔️ Seamlessly transition attendees into paying patients and
✔️ Form valuable partnerships with local yoga studios

This is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they’re likely to say YES to collaborating with you!

The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes.

And right now, it’s just $39 until Feb. 25th. The discount code is already applied on the checkout page. 

Click here to learn more and sign up today!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. 

In this episode, we talk about: 

• How mindsets can impact our progress in the real world
• How to balance a respect for the numbers with an awareness of your personal needs and goals
• Why prioritizing yourself first as a business owner leads to greater success 
• How accountants often let the scarcity inherent in their training color their advice to their clients
• The concept that money loves joy
• And more

SHOW NOTES: 

• Shaneh's website: ProsperityFirst.com
• Shaneh's Substack @shanehsworld
• Follow Shaneh on Instagram @shanehsworld
• Marketing Breakthrough Session with Michelle - $49

🩵 Today’s episode is sponsored by Jane. 🩵

Before we jump into today’s episode, let me take a moment to introduce Jane — the clinic management software and EMR that I use in my practice.

Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your patient list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.

Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.

There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support.

Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program.

Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients.

In this episode, we talk about:

• Why acupuncturists are the perfect practitioners to help with pelvic floor concerns
• What marketing helped Krystal grow her own practice, especially after relocating her office
• Being willing to try different marketing strategies to see what’s a good fit
• Adjusting your marketing message until it really hits home with your target audience
• Building community as a marketing strategy
• And much more

Hope you enjoy this episode with Krystal!

SHOW NOTES:

• The Pelvic Acu: Online Classes and In-Person Seminars
• Instagram @thepelvicacu
• Krystal's Free PDA Class: Introduction to Pelvic Acupuncture (1 NCCAOM PDA)
• Marketing Breakthrough Session with Michelle
• Register for Brad Whisnant's Portland Seminar in March

🧠 Today's episode is sponsored by Brad Whisnant Seminars. 

If you’re serious about learning Master Tung acupuncture, don’t miss A to Z ~ Point Alpha to Point Omega, a three-day live seminar with Dr. Brad Whisnant in Portland, Oregon, March 13th-15th. 

This is his only live training of 2025, designed to help you gain full competence and mastery of the most effective and reliable Tung points for clinical success. 

Dr. Whisnant treats 100+ patients a week, has authored eight books, and has taught over 100 seminars worldwide. 

Seats are limited! Click here to register now.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. 

Today, she’s known for her deep-dive approach to helping clinics align their business strategies with their core values, so they can grow sustainably, stay purpose-driven, and ultimately help more patients.

In this conversation, we cover:

• Strategies to prevent no-shows and improve patient retention
• Building trust with patients before they step into your office
• Conducting a practice audit to make better decisions for 2025
• Why authenticity and sharing your story are still crucial in marketing
• How to start building a legacy for your practice today
• And so much more!

SHOW NOTES:

• Hummingbird Clinical Consulting website
• Free webinars hosted by Gen on the Hummingbird Clinical Consulting website
• Follow Gen on Instagram @hummingbirdclinicalconsultants
• Visit our sponsor, AcuHub, to learn more about virtual receptionist services specifically for acupuncturists

Today's episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I absolutely love it. 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist. If you have questions, you're more than welcome to email me about my experience with AcuHub at michelle@michellegrasek.com.

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc.

If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen.

In this episode, I talk about:

• How landing a segment on local television wasn’t the silver bullet I hoped for
• What I could have done differently to make that local TV segment more successful
• Why a recent postcard marketing campaign was a bust
• What it takes, generally, for postcard marketing to succeed
• Which marketing strategy worked well last year but left me feeling burnt out—and is now on pause for 2025
• Why repetition and consistency are always necessary for successful marketing
• My marketing plan for 2025

Show Notes:

• Watch my segment on local television

💜 Today’s episode is sponsored by The Pelvic Acu, Dr. Krystal Couture.

Dr. Couture specializes in teaching acupuncturists how to effectively treat pelvic pain and dysfunction through both online and in-person classes.

Did you know that 32% of women and 16% of men experience pelvic pain or dysfunction? Unfortunately, many are only offered pharmaceutical solutions that mask symptoms without addressing the root cause.

As an acupuncturist, your expertise lies in identifying the source of dysfunction and crafting a treatment plan that brings true, holistic healing—not just symptom relief.

Dr. Couture offers a range of pelvic care classes, from introductory sessions to advanced training, including a comprehensive pelvic care certificate program. You’ll learn pelvic anatomy, pathology, needling techniques, draping, and so much more.

In 2025, she’s hosting five in-person training weekends. And if travel isn’t an option, there are over a dozen online classes available, so you can start offering pelvic care acupuncture in your practice right away.

Her courses are NCCAOM, Florida, and California approved, and she even offers a free 1-PDA credit class—an introduction to pelvic care for acupuncturists.

Click here to view her courses and start transforming how you treat pelvic health today!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

As a disclaimer, remember that I LOVE marketing, so I do a LOT of it. You do not have to do all these things. But I hope at least one idea that I explored this year inspires your marketing for 2025!

Here’s a look at what I cover in today's episode:

• How AcuYoga classes brought in new patients while getting paid to market my practice
• Lessons learned from hosting two open houses—and what made the second one much more successful
• Why email newsletters are still one of the most effective ways to connect with patients (and get them back on the schedule)
• The power of in-person networking and how I’ve made it work as an introvert.

I also share how I focused my marketing efforts to fill another practitioner’s schedule at my clinic—and the small tweaks that made a big difference.

💙 This episode is sponsored by clinic management software and EMR, Jane.

As an acupuncturist, your main priority is caring for your patients, not worrying about rising EMR costs. That’s why Jane has come up with the new Balance Plan, which includes the essential features you need to run your clinic, without any of the extra stuff you don’t.

With the Balance Plan, you’ll get really helpful features like 1:1 telehealth, email appointment reminders, and unlimited customer support. It’s a great fit for new or growing practitioners who are booking up to 20 appointments a month. And the best part is that Jane pays for itself with the cost of just one appointment.

Click here to check out their plans starting at $39 a month in the US. And if you’re ready to get started, don’t forget to use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In today’s episode, we talk about:

• Building your ideal work schedule around your personal life and not the other way around
• Accepting leadership of your business even if you’re a solopreneur
• A reminder that you can shape your business any way you like
• Boundaries and codependency as healthcare providers
• The difference between marketing and sales
• A really helpful tip for more effective networking
• And much more. 

SHOW NOTES:

• Joanna's website: joannasapir.com
• Joanna's Free Download: Three Powerful Systems that Will Transform Your Practice
• Joanna on Facebook: @JoannaSapirConsultant
• Faire Wholesale for Small Businesses

Today’s episode is sponsored by Faire, the online marketplace dedicated to empowering small businesses.

Faire believes the future is local. As more consumers choose to shop small and support their communities, Faire connects small business owners with the best products from over 100,000 unique brands, making it easy to stock your clinic with high-quality, curated products your patients will love—like wellness gifts, skincare, and more.

With millions of products sold each year, Faire gives you access to bestselling products that complement your services and boost your income.

Plus, Faire’s product database is searchable based on what matters most to you, allowing you to find items that are, for instance, not available on Amazon, eco-friendly, handmade, organic, and more.

This ensures the retail products you offer align seamlessly with your business philosophy and values.

Click here to learn how Faire can help you strengthen your connection with your patients, grow your practice, and boost your per-patient revenue.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about: 

• Making calls-to-action a priority on your website and what types of calls-to-action to use
• Content ideas to boost your SEO and improve engagement on your website
• Why an organized website that tells people what do is key for building trust
• A reminder to look at your website on mobile and desktop regularly to make sure everything is functioning as expected
• Tips for making your website load faster
• And more

SHOW NOTES:

• Aurelie's website: imagiwebdesign.com
• Connect on Instagram: @imagiweb.design
• Connect on Facebook: @imagiwebmarketing
• Imagi Web Template Shop for Wellness Professionals
• Imagi Web Content Planner to Create High-Converting Website Pages
• Missed the Acupuncture Business Planathon? You can catch the replay here for a limited time.

💙 This episode is sponsored by Jane— the clinic management software and EMR that I use in my practice.

Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your [patient]* list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.

Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.

There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support.

Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about:

• How events are a signal for our patients, and how to use them
• Why you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patients
• Why it’s important to keep sales or special offers very SIMPLE
• What is a universal offer, and why it’s the best choice if your goal is revenue
• Whether December or January is a better month for promotions at our acupuncture practices
• And much more

SHOW NOTES: 

• Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollment
• Book a private 1:1 call with Ildi
• Text 403-312-7510
• Email Ildi at ildi@resultscontinuum.com

🩵 Today’s episode is sponsored by Jane — a clinic management software and EMR. 🩵

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.

That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.

So if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app to learn more — and if you’re ready to get started, use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

I’ll put the links in the show notes, as always.

And you’re more than welcome to email me with questions about Jane at michelle@michellegrasek.com.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

​In this episode, Kate and I talk about:

• How burnout was brutal but made her priorities crystal clear
• Her experience living in China
• Ideas for getting patients from MDs
• Why any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieve
• Her four levels of social media strategy
• Why she doesn’t think social media is for everyone
• Why getting visible in the established communities of other business owners is a great way to get new patients

Hope you enjoy this episode with Kate!

Show Notes:

• Kate’s website: mathesonandco.ca
• Free Business Strategy Session with Kate
• Follow Kate on Instagram @mathesonandco
• Learn more about our sponsor, Clinic Transformations

This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.

If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.

Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.

Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.

Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.

Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.

If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:

• Learn more here: Clinic Transformations
• Visit Book a private 1:1 call with Ildi
• Text 403-312-7510
• Email Ildi at ildi@resultscontinuum.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations.

Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more.

They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago.

In this episode, we talk about:

• How to choose products that sell and also align with the ethos of your business as well as your passions
• Where to buy products at wholesale prices (Faire.com)
• How to dip your toe in the water with retail, with minimal risk
• How to pay your rent from retail income alone
• What kinds of products sell well at Marla’s practice
• Brands Tori and Marla recommend
• And much more

SHOW NOTES:

• Faire.com – Wholesale retail with low minimums
• TOMA Skincare Products Wholesale Website for Practitioners
• TOMA Microneedling Classes Online and In-Person
• TOMA on Instagram @tomaskintherapies

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• Gabrielle's website: gabriellejulianovillani.com
• Gabrielle's Instagram: @gjvconsulting
• Gabrielle on LinkedIn: @gabriellejulianovillani
• Acupuncture Marketing School LIVE
• Acupuncture Marketing School SELF-PACED (Use code AUTUMN200 to save $200 through Oct. 23rd.)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.

• Date: Wednesday, Oct. 9th
• Time: 9:00 am Pacific / 12:00 pm Eastern Time
• Free Registration: Click here to sign up.

Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more.

In this episode, we talk about:

• Michelle’s journey of building a very successful hybrid community practice that generates half a million dollars annually in revenue, where she sees 100 patients a week
• What motivated her to shift into the community clinic model
• How providing a menu for patients helps with patient education and referrals
• The benefits of subscription-based models of treatment
• What you need to have in place to make the subscription model successful
• And much more.

Before we get into today’s episode, I have a quick request for you. 

This October/November, I'll be teaching Acupuncture Marketing School live on Zoom for the first time.

This first live Zoom version will be a beta test to determine what format and delivery work best. So I'd love your feedback!

The Questions Are: When Should We Meet? And How Often?

If you’re interested in joining me, please click here to answer those two questions. It shouldn’t take more than two minutes.

Thank you! I can’t wait to work with you in real-time over Zoom. I think this class is really going to be special.

Show Notes: 

• Register for the Free PDA Class: Community Acupuncture 101: bit.ly/CommunityAcuSchool101 (Live on Weds., Oct. 9th at 12 pm Eastern Time. A replay will be available if you can't make it.)
• Michelle's website: drmichellehamilton.com
• Community Acupuncture School - On sale Oct. 7 - Oct. 18 for $200 off with discount code 200DISCOUNT
• Acupuncture Marketing School Live Zoom Class Survey (2 questions, 2 minutes)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about:

• Knowing yourself to build a business that’s meaningful and sustainable to you
• Letting go of other people’s definitions of success
• What marketing is working for Melissa right now in her practice
• How she rebuilt her practice after separating from her partner
• Melissa’s podcasting tips after launching 5 podcasts
• Thinking about content creation as a library of your knowledge, a resource for your current and potential patients
• And more

I hope you enjoy this episode with Melissa!

Show Notes:

• Melissa’s website: drmelissalongo.com
• Rock Star Doctor Life Website
• Melissa’s podcasts
• Melissa’s Instagram @drmelissalongo
• Melissa’s Facebook
• Free Email PDA Course (1 NCCAOM PDA Credit)
• Sign up for a free demo of Jane App / Code for one-month grace period applied to your new account: ACUSCHOOL1MO

💙 Today’s episode is sponsored by Jane, a clinic management software and EMR.

Your evenings and weekends should be spent with loved ones, not chasing down your patients and clients for payment. That’s why Jane has designed a secure payment solution that helps reduce the amount of time you spend manually following up with patients.

Patients can save their credit card details and insurance policy information securely through your intake form, which can then be conveniently processed after your time together.

And, if they’ve got an outstanding balance, you can send a payment request email or SMS that allows your patients to pay off their balance online from the comfort of their homes.

To see how Jane can help you reclaim your after-work hours, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about:

• What kind of content Amrit has focused on to grow her following
• How committing to her brand and her message has helped her get media exposure
• Why creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at it
• What marketing efforts bring the most patients to Amrit’s practice
• How marketing for acupuncture is different from other industries
• How to manage the inconsistency of entrepreneurship
• And more

I hope you enjoy this episode with Amrit!

And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies. 

This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.

Show Notes: 

• Follow Amrit on Instagram @6babebeauty and on TikTok @babefaceskincare
• Follow Amrit's clinic on Instagram @soni_wellness
• Amrit's website: 6babebeauty.com
• Sign up for the Free Marketing Q&A for Wellness Practitioners with Tori and Marla of TOMA Skin Therapies. Thursday, August 29th at 12pm Eastern.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. 

In this episode, Mickie and I talk about:

• How to build a pitch to get your idea, and your acupuncture business, in the media
• How to find contact info for journalists and producers of local TV shows so you can send them a pitch
• What kinds of pitch topics get the best results 
• How often to submit pitches
• Why local media is an easy win for local businesses
• And much more

You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.

Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.

Show Notes:

• Ereleases.com
• Mickie's Free PR Class
• Connect with Mickie on LinkedIn
• Free Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon

💙 This episode is sponsored by Jane.

You might already be familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant clinic management software and EMR.

Chasing down patients or clients for important information isn’t anyone’s idea of a good time, especially when there are forms to be filled, payments to be processed, and consents to be collected.

That’s why Jane has designed user-friendly online intake forms, so you can gather all the information you need ahead of the appointment — whether that’s health history, insurance details, or a credit card on file.

Jane will even send a friendly reminder 24 hours before a patient’s appointment if they haven’t completed their intake form yet — saving you from having to manually follow up.

To see Jane in action, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• How it’s normal for business to be slower in the summer, across all industries
• Taking time off to have mental space for strategic business planning and goal setting
• Quickly launching a summer marketing campaign
• The key to acupuncture patient retention, aka, getting established patients to stay on their treatment plan
• Why growing yourself is an important part of growing your business

SHOW NOTES:

• Jessica's Website: buildyourcashmedicalpractice.com
• Jessica's Group Coaching Program
• Book a Free 1:1 Call with Jessica (15 Minute Consult)
• Save $30 this week on Women’s Health Email Templates for Acupuncturists with code EMAIL30

🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists.

Save $30 this week with code EMAIL30.

I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.

They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send. 

If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists.

That's the goal of these emails – educating and then converting people into patients.

I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients.

The discount expires on Monday, August 5th.

Click here to check them out. The discount code is already applied on the checkout page. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• Learn More About Jane - Free Demo
• Use code ACUSCHOOL1MO to get a one-month grace period applied to your new account
• FREE PDA CLASS: Pelvic Care for Acupuncturists Introductory Course, taught by Krystal Couture, DPT, L.Ac., hosted by Michelle Grasek

💙 Naturally, this episode is sponsored by Jane! 

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours. 

And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.

To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• What sparked their decision to leave everything behind and move across the world
• How they’re building their new acupuncture practice from the ground up with no contacts or family in the country
• What marketing has been working really well to bring in new acupuncture patients
• What’s different building an acupuncture practicing in Cyprus, which has socialized medicine
• Dimitri’s specialty and his online class on orthopedic acupuncture, the Oak Point Method
• Prioritizing family and health over traditional measures of success

I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.

SHOW NOTES:

• Boules Acupuncture Clinic website
• Dimitri's Instagram @boulesacuclinic
• The Oak Point Method Practice Building Course (Use discount code PODCAST to save $50) 
• The Business of Practice Conference Early Bird Tickets
• Free Email Marketing PDA Class (1 NCCAOM PDA Credit)

This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.

I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more. 

It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.

The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.

Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.

Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!

The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• The ideal website layout to get the attention of potential acupuncture patients
• How knowing your target market is essential for an effective website
• What is a branding hierarchy?
• One thing that’s a waste of space on your website
• What is a positioning statement and where does it belong on your website? 
• When writing less text is more beneficial on your site
• How branding is both visual and visceral
• And much more

Hope you enjoy this episode with Kali!

SHOW NOTES:

• June Mango Design Website
• June Mango Instagram

 This episode is sponsored by Jane, a clinic management software and EMR.

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.

And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.

To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo.

If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. 

This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more. 

I think you’ll enjoy this conversation with Kenton!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on May 27th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200!

SHOW NOTES:

• KentonSefcik.com
• TCM Graduate TV Membership
• @TCMGraduateTV YouTube Channel
• Kenton’s new podcast: The First Years of Acupuncture
• Join Kenton’s email list
• Save $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)

💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software. 

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.

And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, Darcy and I talk about: 

• Why SEO is just like an Oreo cookie
• Why target market matters SO MUCH for great SEO
• How to choose keywords for your acupuncture website
• An easy tip for quickly improving location keyword density on your website
• Lots of specific tips for optimizing your Google Business Profile
• Unique ideas for repurposing content and using Chat GPT to make acupuncture marketing simpler and faster
• How SEO is about appeasing Google and learning to play its game
• And much more

Hope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!

SHOW NOTES:

• Darcy's Free SEO Training: SEO Quickstart Guide for Acupuncturists
• Propel Marketing & Design Website
• Propel Your Practice Podcast 
• Scholarship Competition Information for Acupuncture Marketing School (Accepting applications May 13th - May 16th.)

This episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.

Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from.

In this episode, we also talk about:

• The evolution of graphic design and how it's easier than ever to create professional-looking acupuncture content
• The idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communities
• The necessity and cost-effectiveness of email marketing for acupuncturists
• The importance of asking for help with your marketing when you need it
• An interesting take on why so many chiropractors seem successful in business
• The benefits of coaching and accountability in building or scaling an acupuncture practice
• And much more

Hope you enjoy this episode with Jeffrey!

SHOW NOTES:

• Acu Downloads (Free 14-Day Trial)
• Acupuncture Media Works on Facebook
• Free NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8th

This episode is sponsored by Jane, an all-in-one practice management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode we discuss:

• How to think about marketing your acupuncture practice if you’re afraid you’ll have to talk too much about yourself
• What marketing is working for Mandy’s marketing students?
• Where do Mandy’s patients primarily come from at her practice?
• Why Mandy advocates a multi-channel approach to acupuncture marketing
• Why scaring certain people away with your marketing is a good thing
• Why you MUST collect data from your marketing efforts
• And much more

Hope you enjoy this episode with Mandy!

This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia. 

This conference speakers are all acupuncturists and marketing or business experts, so you’ll get to learn from people in our industry. 

Topics include everything from optimizing your website to social media, to email marketing and more. 

As you’ll hear in the upcoming interview, I’m excited to be one of the speakers at the conference. 

Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.  

If you love a destination CEU weekend, then I really hope you’ll join us for this one of a kind event focused on growing your acupuncture practice!

SHOW NOTES:

• Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)
• Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)
• The Acupuncturists Biz Hub Podcast
• Mandy's online courses
• Follow Mandy on Instagram @acupuncturistsbizhub

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• What kind of ethical dilemmas are people usually worried about regarding AI?
• Why it helps to think of AI like a brilliant, helpful assistant
• How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives
• Practical suggestions for using AI in marketing your acupuncture practice
• Ideas for prompts to give ChatGPT to help you with content creation
• Who owns the content created by ChatGPT?
• And much more

SHOW NOTES:

• Jon’s Website: getclear.ai
• Jon’s Book, Get Clear on AI, on Amazon
• Join Jon on Instagram @teamgetclear
• ChatGPT: chat.openai.com
• Captions App – Eye Contact Corrector in Video

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, Jason and I talk about: 

• Generating more revenue at your acupuncture clinic, but NOT adding to your workload
• Hosting retreats as a way to increase revenue without breaking the bank
• How to boost your acupuncture clinic rank in a Google search
• What to focus on instead of social media
• Donation clinics as a way to give back to the community while maintaining a cash-pay business model
• Tips for optimizing your Google Business Profile for SEO
• And much more

Hope you enjoy this episode with Jason!

Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).

This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.

It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.

Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.

SHOW NOTES:  

• TIME-SENSITIVE: Jason's Facilitated Mastermind for Acupuncturists (2 Seats Left): wellnessrenegades.com/acupuncture-mastermind
• Jason's website: jasonstein.com
• Wellness Renegades on Instagram: @wellnessrenegades
• Follow Jason on Facebook
• Retreats for Business Owners:
• Acupuncture Marketing School (15 NCCAOM PDAs) - Use code PODCAST to save

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

We talk in detail about search engine optimization for acupuncturists and other local wellness businesses. 

I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!

In this episode, we discuss: 

• How to decide on keywords for your acupuncture website
• Do local businesses need a blog for great SEO?
• What is a "queen" page on your website and why is it good for SEO?
• Why Google is like a brain sitting in the dark until we take certain actions... 🤯
• How long does SEO take before it starts working on your acupuncture website?
• What to add to your acupuncture website to help reduce the doubts and fear of potential patients
• And much, much more

Hope you enjoy this jam-packed episode!

SHOW NOTES:

• Lex's website: lexlancaster.com
• Lex on Instagram: @lexlancaster_
• Book a free 15-minute discovery call with Lex
• Lex's podcast, Up in My Business

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about: 

• Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
• How a membership model has helped build her acupuncture practice
• Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
• The challenges of marketing and generating acupuncture patients for multiple locations
• Investing in public relations and social media management and bargaining for these services if you can’t afford them
• What marketing has worked to build her practices, and what fell flat
• And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:

• Website: www.moonrabbitacupuncture.com
• Instagram @moonrabbitacupuncture
• Gudrun's Business Insider interview
• Gudrun's Social Media Manager: Monika Dixon PR 

This episode is sponsored by Jane.

Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.

The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.

Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.

You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.

To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• Earned income vs. passive income, and the concept of the income glass ceiling
• Why passive income is not technically passive – but still worth the effort
• How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
• Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
• And much more

I hope you enjoy this fun conversation with Kayla!

SHOW NOTES:

• Kayla’s Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563a
• Follow Kayla on Facebook – Kayla Das Business Coaching
• Join Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)
• Listen to Kayla’s podcast: Designer Practice Podcast
• Kayla’s website: kayladas.com

This episode is sponsored by Jane:

Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us. 

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. 

In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate. 

Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey. 

In this episode, we talk about:

• How therapists and acupuncturists building their practices can benefit from community and support.
• How Roxanne landed TV appearances that have helped build her therapy practice.
• Roxanne's specific advice for pitching to TV producers.
• Overcoming nervousness in public speaking.
• How to plan for slow seasons in your practice.
• Consistency on social media vs. being on social "constantly" and why they are not the same thing.
• And much more.

Hope you enjoy this gem of an episode with Roxanne!

SHOW NOTES:

• Roxanne's website: Francis Psychotherapy & Consulting
• The Therapist's Lounge
• Connect with Roxanne on Social Media: 
  • Instagram @francispsychotherapy
  • TikTok @francispsychotherapy
  • Facebook @francispsychotherapy
• AcuHub - Remote receptionist services for acupuncturists
• Free PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)

This Episode is Sponsored by AcuHub:

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.  

Save time and money with your own dedicated Acuhub receptionist.  

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• Creating a company culture that aligns with your values
• What marketing has worked for Sarah and what hasn't
• Email newsletters as a powerful marketing tool for staying top of mind with patients
• How books and media appearances can enhance your authority and credibility
• Repurposing content and using platforms like Help a Reporter Out (HARO) to
• Staying adaptable to the ups and downs of running a business
• And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

>> Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at michelle@michellegrasek.com for a 1/2 off discount code.

Hope to see you there!

SHOW NOTES:

• Indigo Wellness Group Website
• Sarah's book, A Patient's Guide to Acupuncture
• Indigo Wellness Group Instagram @indigowellnessgroup
• Indigo Wellness Group Facebook @indigowellnessgroup
• Help A Reporter Out (HARO)
• Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!

In this episode we talk about:

• How it’s never the wrong choice to take care of yourself
• Why the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitioner
• How practicing what you teach your patients can change your practice and your life
• A reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicine
• What does “making it” mean and how to release the expectations that society and our professions may place on us
• And much more

Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!

Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:

• Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics Category)
• 60-Minute Marketing Strategy Sessions with Me (Single or Ongoing)
• A Year of Email Newsletter Templates for Acupuncturists (30+ emails)
• Acupuncture Social Media Graphics
• Instagram Reels for Acupuncturists For Beginners (3.5 PDA Credits)
• Acupuncture Marketing School (15 NCCAOM PDA Credits)
• And more

(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)

SHOW NOTES:

• Danielle's website: drdanielleangela.com
• Follow Danielle on Facebook @drdanielleangela 
• Follow Danielle on Instagram @drdanielleangela
• Save 30% on all PDA classes, marketing templates, marketing coaching, and more at michellegrasek.com with code GRATITUDE30 or GRATEFUL30

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I hope you enjoy this conversation with East!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on November 6th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200!

In this episode, we talk about:

• Knowing when it’s time to make a big change in your practice
• Setting your prices
• Recognizing the many forms of burnout
• Should you monetize something you’re giving away for free?
• Feeling aligned in your practice by defining your Light House
• Setting and maintaining boundaries to preserve your time and energy

Show Notes:

• East’s website: doctoreast.com
• Follow East on Instagram @doctoreast
• Follow East on Facebook @east.haradin.phillips
• Follow East on YouTube @doctoreast
• East’s book, More Than a Treatment: How to Create Exceptional Experiences That Increase Patient Satisfaction and Improve Treatment Outcomes
• Save $200 on Acupuncture Marketing School plus get a bonus this week! A free 60-minute Marketing Strategy Session with me. Use code PUMPKIN to save before the ends on Monday, Nov. 6th.

Thank you to our sponsor:

This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• Liane's clinic website
• To book a consult about informed consent or marketing with Liane email her at liane@rethinkme.ca. Consults are 60 minutes and the cost is $169.50 CDN.
• Psychotherapy Masterminds website
• Instagram: @psychotherapy_masterminds
• Facebook: @Psychotherapy.Masterminds

Thank you to our sponsor:

This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice.

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us. Or use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• How both Tori and Marla left corporate careers to become acupuncturists
• The struggle behind their decision to add skincare services into their acupuncture clinics
• The reason they felt compelled to create their own clean skincare brand
• Their transition to teaching skincare PDA classes to other acupuncturists, and why they love it so much
• What Kenny Rogers has to teach us about entrepreneurship
• Why closing a practice isn't a failure
• And much more

SHOW NOTES:

• Click here to sign up for the following classes and/or create a wholesale account with TOMA:
  • AcuGlow Facial Gua Sha Live Online Course (3 NCCAOM PDA credits)
  • Micro+Needling Live Online Course (3 NCCAOM PDA credits)
  • Increase Your Income: Tools for Growth (1 NCCAM PDA credit)
• TOMA Skin Therapies on Facebook
• TOMA Skin Therapies on Instagram
• Jane App EHR - Use code ACUSCHOOL1MO for one month free of Jane

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a week
• How seeing multiple patients per hour in community style practice actually supports Michelle’s introverted nature
• All the reasons community acupuncture is great for patient retention
• Her sliding scale and membership options
• And much more 

If you’d like to launch a community clinic, or grow the one you already have, I think you’ll really enjoy this episode.

SHOW NOTES: 

• Take a look at Community Acupuncture School
• Join the Community Acupuncture School waitlist
• Michelle's Business Coaching
• Follow Michelle on Instagram @dr_michellehamilton
• Follow Michelle on Facebook
• Contact Michelle: mhamiltonlac@gmail.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• What's it like to study acupuncture in Japan
• Why YouTube is an outstanding marketing strategy for online courses or brick-and-mortar businesses
• Imposter syndrome and online visibility 
• The importance of know your audience (i.e., your ideal patients) before creating a ton of marketing content
• And much more

I hope you enjoy this episode with Maya! 

SHOW NOTES: 

• Website: www.shinkyuuni.com
• YouTube @ShinKyuUniversity
• Facebook: @ShinKyuUniversity
• Instagram: @ShinKyuUniversity
• Set up an interview for ShinKyuUniversity
• Authority Accelerator course by Sunny Lenarduzzi
• Maya's video referenced about imposter syndrome

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If you have trouble putting yourself or your business out there with marketing, then this episode is for you.

I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business!

And this week, Acupuncture Marketing School is on sale, with quite a few free bonuses included for a total value of $1,632:

• Acupuncture Marketing School, including 15 PDA credits ($697)
• 4 Bonus Lessons [Email List Building, SEO, and more] ($688)
• 60-Minute One-on-One Marketing Strategy Session with me ($247)

All for $497 when you use the discount code PATIENTBOOST.

>> Click here to view Acupuncture Marketing School and enroll this week to save an extra $200!

If you have any questions about the class, you're more than welcome to email me at michelle@michellegrasek.com 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.

Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years. 

Jason's goal is to help fellow acupuncturists grow their practices while thinking outside the box about what that might look like and how to achieve it.

I always appreciate that he gently challenges his clients to get honest about what they want, so that they can build a practice that supports that vision. 

Jason also has tons of practical marketing ideas to help you get visible in your community.

I hope this fun conversation makes you think about what you need your acupuncture practice and marketing to look like in order to help you feel aligned, low-stress, and still meet your goals!

In this episode, we talk about:

• How to optimize your Google Business profile to rank higher in a Google search
• Jason’s decision to build a wellness center from the group up during the pandemic while living in a tiny house with his family
• Tips to avoid burnout in your practice
• Tips for introverts to feel comfortable and welcome at networking events
• Marketing as trust building and why this matters
• Why it's probably time to raise your rates
• And much more

SHOW NOTES:

• Jason's website: WellnessRenegades.com
• Google Business Profile Review with Jason
• Follow Jason on Instagram: @WellnessRenegades
• Follow Jason on Facebook
• Connect with Jason on LinkedIn
• The Wellness Renegade Podcast

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• How Jenn came up with the idea for virtual receptionist services for acupuncturists
• My experience with Acu Hub at my practice
• When a virtual receptionist is a good fit vs. an in-person employee
• Google ads and print ads for growing a practice
• Why you shouldn't use your personal phone number as your business phone number 
• Thinking outside the box about what kind of support you need at your clinic, and why that might look different for everyone
• And more

SHOW NOTES:

• Website: acu-hub.com
• Instagram: @acuhub
• Facebook: @acuhub
• Email: support@acu-hub.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• How Clara moved from France to Western Canada and learned English by herself
• Her transition from the fitness industry to acupuncture school in her late 30s
• Clara’s experience with Marie Forleo’s B-School
• What one thing transformed her business and increased her patients from 20 to 55 in six months
• How your unique strengths are the key to growing your acupuncture practice
• The fact that despite being prolific and very visible on social media, Clara is an introvert and what this means for the rest of us introverts (good news)
• Why no one cares what you look like on video 
• And much more

I hope you really enjoy this conversation with Clara. Let’s dive in!

SHOW NOTES:

• AcuPro Academy website: acuproacademy.com
• Free resources page: acuproacademy.com/acupuncture-practice-tcm-resources
• Clara's email: clara@acuproacademy.com

Follow Clara everywhere on social media: 

• @acuproacademy: Instagram
• @acuproacademy: Facebook
• @acuproacademy: YouTube
• @acuproacademy: TikTok
• @acuproacademy: Twitter
• @acurpoaacademy: Pinterest

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about:

• Why getting clear on your personal values is essential to running a business
• The various ways you can leave a legacy with your business, and why it matters
• How social media is like a fast-paced highway, and long-form content (podcasts, blogs) are like a slow walk in the sunshine
• The importance of focusing on your own goals instead of drowning in the “shoulds” and chasing after other people’s dreams
• And much more

Donations for Turkey Earthquake Survivors and Programs:

Maika lives in Istanbul, Turkey. Though she is not at the epicenter of the recent earthquakes (which were in southern & central Turkey and Syria), she says the entire country felt the tremors.

Maika and her husband have been dedicated to relief efforts in the past month, and she's shared a few link to reputable nonprofits & fundraisers that are helping the nation recover from this tragedy.

If you’re inclined to donate, please consider these nonprofits to help support Turkey in the aftermath of the earthquakes:

• Educational Volunteers Foundation of Turkey (TEGV)
• AHBAP Association
• Earthquake Aid for Displaced Mothers and Children

Show Notes:

• Follow Maika on Instagram @maika.endo
• Connect with her on LinkedIn
• Maika’s Website: http://www.maikaendo.co
• Maika’s Signature Group Program: Intentional Business Immersion 
• Read Maika’s previous interview with Michelle

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• Create quick, easy reels from start to finish
• Know what to say or share that interests your ideal patients
• Connect with your audience in an authentic way
• Move followers along the pathway to becoming paying patients

>> The class is on sale this week for 25% off! The discount code is already applied on the checkout page. Click here to sign up!

And it’s worth 3.5 NCCAOM PDA credits. 💃

I think you’re really going to like her simple and effective approach to reels for beginners.

If you have any questions, you’re always welcome to email me at michelle@michellegrasek.com.

Without further ado, I’m happy to introduce Lindsey Thompson.

In this episode, we talk about:

• Why reels don't have to be complicated to generate patients
• Why posting reels regularly is important
• A few really good, really quick reels ideas you can duplicate this week!
• A discussion of success as the intersection of "a calm nervous system and meeting financial goals"
• And more!

SHOW NOTES:

• Save 25% this week on Introduction to Reels for Acupuncturists [3.5 NCCAOM PDAs]
• Lindsey's previous clinic Instagram account: @thompsonfamilyacu
• Lindsey's new clinic Instagram account: @blueheronwellnesscenter
• Lindsey's Vital Qi Nutrition Instagram account: @vital_qi_nutrition

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• Letting your personality and passion for this medicine shine in your social media
• Setting your prices - Take the emotion out of that decision
• Feeling comfortable raising your rates
• Building a retirement as a small business owner
• The cost of acupuncture school in Australia and their unique loan repayment approach
• And more

Join us!

SHOW NOTES:

• Follow Mandy @mandytheacuperth and @acupuncturistsbizhub on Instagram
• Mandy's clinic website
• Mandy's online courses for acupuncturists
• Acupuncturist Biz Hub