Boss Up Your Brand Podcast

Season Finale: Discussing Social Media Trends with Digital Marketing Expert Heather Tulloch

Mon, 24 May 2021 00:00:00 -0400

On this season finale episode, digital marketing expert Heather Tulloch discusses social media trends for 2021 such as, is Clubhouse here to stay? And the power of video marketing.

Heather Tulloch is the founder of Image Creative BHX a digital marketing agency, based in the UK. Her agency has worked with a range of e-commerce and service-based businesses around the world and has a visionary perspective when it comes to their ideas.

You can stay up-to-date with Heather on Instagram at https://www.instagram.com/image.creative.bhx

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

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@jessicaalexmarketing - https://instagram.com/jessicaalexmarketing
@bossupyourbrandpodcast - https://instagram.com/bossupyourbrandpodcast

Where your videos at? Interview with video expert Nia Lee

Mon, 17 May 2021 00:00:00 -0400

Okay you’re not seeing double! I recently featured Nia Lee, in the Brands We Admire episode, but I had to have her come on and talk about her bread and butter: videos! As mentioned, Nia is the queen of video, and she has helped countless brands step their video game up, so in this episode she offers up some tips to help you Boss Up Your Brand™️ with the use of videos.

Nia is a Public Relations major with an Honours BAA in Media Studies and a diploma in Media Communications. After gaining experience working with brands such as Bite Beauty, NYX Cosmetics Canada, Shea Moisture Canada and The Abnormal Beauty Company, Nia created Socialee Media Agency to merge her passion, education and experience working for outstanding beauty brands.

This experience allows her to offer strategic content planning, video content creation & social media management to the highest level for women-owned businesses & visionaries looking to become their most Socialee Savvy™️ selves on social media. Pairing your brand personality along with Nia’s creative vision is TRULY when the magic happens.

To stay in touch with Nia check out her Instagram page:
- @socialeesavvynia

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

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@jessicaalexmarketing
@bossupyourbrandpodcast

Boss Up Your Brand with Style: Interview with personal stylist Renée Lindo

Mon, 10 May 2021 00:00:00 -0400

In this episode I speak with personal stylist Renée Lindo where she offers up tips to help you Boss Up Your Brand with Style.

Based in Toronto, Canada Renée serves clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves.

After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world continued to pull at her until she decided to bet on herself and pursue her passion of fashion and style.

Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let’s Get Dressed Now is a personal styling solution and clothing boutique, meeting women wherever they are on their style journey.

Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it’s a game-changer.

Some exciting news!
Renée and I have teamed up to help you boost your style. To learn more about my latest Boss Up Your BrandTM packages that includes virtual style packages, click here or visit www.jessicaalexmarketing.com.

To stay in touch with Renée check out her Instagram page:
- @letsgetdressednow

Money Matters: Interview with financial strategist Nechelle Bartley

Mon, 03 May 2021 00:00:00 -0400

In this episode I speak with Nechelle Bartley, the Founder and Head Financial Strategist of Her Future Wealth about the things you need to know to financially Boss Up Your Brand.

Nechelle’s mission is centred on normalizing women having healthy relationships with their money and being self-assured with their ability to make the amount of money they genuinely desire to fuel building their own wealth.

She partners with her clients to create customized financial strategies to maximize their revenue, income and profit opportunities. All while helping them navigate all the math and money mindset drama that comes with deciding to shift how they manage their minds and finances, so they can earn the necessary profits and cash flow to build wealth and fund their vision board dreams.

Nechelle is a self-proclaimed cake connoisseur and believes that all money problems can be explained with a cake analogy or two while having said cake and eating it too...with champagne, of course!

To stay in touch with Nechelle check out her Instagram page:
- @herfuturewealth

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

Stay Connected:

Instagram:

@jessicaalexmarketing
@bossupyourbrandpodcast

Brands We Admire: Nia Lee

Mon, 26 Apr 2021 00:00:00 -0400

In this second instalment of Brands We Admire I had a chance to sit down with Nia Lee, the founder of Socialee Media Agency. Nia is creative, vibrant and is the queen of video. I featured her brand in this episode because she hits several marks. Her branding and quality is consistent, she exudes confidence, she’s done an excellent job of building a community feel, and she also shows that you don’t have to have over 10,000 followers to be an influencer and to be influential.

Get ready for this inspiration and fun episode as I sit down with my friend and colleague, Nia Lee.

To stay in touch with Nia check out her Instagram page:

- @socialeesavvynia

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

Stay Connected:

Instagram:

@jessicaalexmarketing
@bossupyourbrandpodcast

Showing up confidently to your next brand shoot: Conversation with photographer Haley Cobran

Mon, 19 Apr 2021 00:00:00 -0400

In this episode I sit down with my ride-or-die photographer extraordinaire (and guest co-host), Haley Cobran. We talk about why it’s important to have the right mindset going into your brand shoot, and we even discuss my own evolution from hating being in front of the camera to showing up bossy at every brand shoot. Ladies, confidence (and preparation) is really king (or queen 😉).

About Haley Cobran
Haley is a creative portrait photographer and retoucher available in and around the GTA. Her services do not only include portraits but also lifestyle, fashion, family and engagement sessions.

She enjoys capturing special moments, whether it be to document a milestone in life or a professional headshot for your new job or business.

To keep in touch with Haley, check her out on Instagram @haleycobran.

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

Stay Connected:

Instagram:

@jessicaalexmarketing
@bossupyourbrandpodcast

Package it right

Mon, 12 Apr 2021 00:00:00 -0400

Previously I’ve discussed one of the 4 Ps of Marketing: Pricing, but outside of Product, Price, Place, and Promotion, there is another “P” I want you to start thinking about: Packaging. Packaging will have an affect on the 4 Ps, and how your brand is perceived. Tune in to this episode to learn why it’s important to package your product and service right, and how it can help you Boss Up Your BrandTM.

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

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@jessicaalexmarketing
@bossupyourbrandpodcast

Podcast Smodcast? Does your brand really need one? Interview with podcast expert Emily Milling

Mon, 05 Apr 2021 00:00:00 -0400

Is a podcast the right content piece for your audience? You definitely want to tune in my interview with Emily Milling to find out. Emily is not only a podcast expert, she is the producer of this show! She’s held my hand (virtually speaking of course) throughout this process, even when I didn’t have the best equipment. But I didn’t let that stop me from getting my podcast out there. Now I have my fancy microphone, but what’s more important is the content – and whether or not that resonate with audience. Well, you be the judge and listen in!

Links:
Podcast Rocket: https://theultimatecreative.com/podcast-rocket
Use code BUYB10 for 10% off Podcast Rocket!
Podcaster Resources: https://theultimatecreative.com/freebies
Emily's IG: @the_ultimatecreative
Big Chick Energy Sketch: https://bigchickenergysketch.com

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

Stay Connected:

Instagram:

@jessicaalexmarketing
@bossupyourbrandpodcast

How important is social proof?

Mon, 29 Mar 2021 00:00:00 -0400

Why should that prospect buy your product or service? This is a question often answered by other consumers through social proof. Listen in to find out more about what social proof is, and how you can integrate it into your current marketing strategy to increase your brand awareness and visibility, and how social proof can help you with your sales.

Work With Me And Let's Boss Up Your Brand!

https://jessicaalexmarketing.com

Like What You Heard? Leave A Review!

If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review”

https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285

Stay Connected:

Instagram:

@jessicaalexmarketing
@bossupyourbrandpodcast

Interview with Nadya Ramos: How Diversity and Inclusion Plays a Role in Your Marketing

Mon, 22 Mar 2021 00:00:00 -0400

Lack of diversity and inclusion has been a problem in society for a very long time, and this has played a role in the marketing world.

Over the years there has been a call for more diversity in marketing, and that request was heightened in 2020.

Listen in on my interview with marketing expert, Nadya Ramos of MRK Consulting Firm, who discusses how diversity and inclusion directly affects your brand as well.

Check out Nadya’s brands on Instagram:

- @modernmillenialmom

- @mrkmarketingconsulting

Building Relationships On Your Social Media

Mon, 15 Mar 2021 00:00:00 -0400

Relationships are a vital piece of your business growth. In this episode I offer three different types of relationships that you should be working on building online.

For more marketing tips check out my IG business page: @jessicaalexmarketing

Interview with Shaneece Bogues-Hill: Getting Choosy With Your Brand Colours

Mon, 08 Mar 2021 00:00:00 -0500

In this episode I sit down with branding expert, Shaneece Bogues-Hill of Savvy Branding & Consulting, LLC. She is an expert in selecting colours for your brand — which should not be underestimated. There are psychological meanings behind the colours that you choose, and often those colours speak volumes to your audience without you having to say a word.

Check out her free color scheme checklist: https://www.savvybranding.net/color-scheme-checklist

And here’s the link to her Pick Me Perfect guide mentioned in the episode, and available for purchase: https://www.savvybranding.net/pick-me-perfect

To stay up-to-date with Shaneece check her out on Instagram: @savvybranding

Brands We Admire: Treasa Leigh Brown

Mon, 01 Mar 2021 00:00:00 -0500

In this first edition of Brands We Admire I had a chance to sit down with Treasa Leigh Brown, the founder of Leigh Event Group and We Rise Experience. Treasa is a well sought-after event planner who has travelled the world. Her dynamic brands, which include a team of 8, has not slowed down even during the pandemic. Are you ready to get inspired? Check out this episode with the boss of all bosses.

To stay in touch with Treasa check out her Instagram pages:

- @treasaleighbrown

- @leigheventgroup

- @weriseexperience

Can we balance it all? Interview with Robina Walling

Mon, 22 Feb 2021 00:00:00 -0500

In order to boss up, entrepreneurs need to find ways to get unstuck, but also manage the various aspects of our lives. In this episode, I speak with health and life coach, entrepreneur and mom of 4, Robina Abramson-Walling for tips on how entrepreneurs can look for ways to get unstuck, and how they can manage the different aspects of their lives.

I’m in love...with Content Marketing

Mon, 15 Feb 2021 00:00:00 -0500

In this episode, I discuss my love for content marketing, having a niche and why you need to know your audience in order to create the right content to help build up your brand.

For more content marketing tips follow @jessicaalexmarketing on Instagram.

Bossing up your pricing

Mon, 08 Feb 2021 00:00:00 -0500

Have you struggled with undercharging for your services? If so, this episode is especially for you. Learn how your pricing can be linked to your mindset — and why you need to address it to start levelling up.

Follow @bossupyourbrandpodcast and @jessicaalexmarketing on Instagram to keep up-to-date with the podcast.

Using your influence wisely: Interview with Roen Higgins

Mon, 01 Feb 2021 00:00:00 -0500

What does it mean to be a person of influence? It’s deeper than you may think. Learn the mindset to have as a person of influence — including understand the power that you wield as a person of influence, and how you can use it to empower others.

To follow our guest Roen Higgins, follow her at @roenriggins on Facebook and Instagram.

Building Brand Trust on Social Media

Mon, 25 Jan 2021 00:00:00 -0500

In episode three, I discuss a critical piece to building relationships — building brand trust via your social media channels. I offer up eight ways to create brand trust on social media, as well as provide a few examples of what not to do.

Follow Boss Up Your Brand Podcast on Instagram @bossupyourbrandpodcast and Jessica Alex Marketing @jessicaalexmarketing

Bring the Value, Please

Mon, 18 Jan 2021 00:00:00 -0500

This episode is all about bringing value — and how it is a pivotal piece in bossing up your brand. I offer up three ways that you can provide value and discuss why it’s important to be consistent to elevate yourself as an expert in your field and how providing value can help with your sales funnel as well.

Follow Boss Up Your Brand Podcast on Instagram @bossupyourbrandpodcast and Jessica Alex Marketing @jessicaalexmarketing

Allow Me to Introduce Myself

Mon, 11 Jan 2021 01:00:00 -0500

In my first episode of the Boss Up Your Brand Podcast I give a little background on myself and how the podcast came about. I share a few fun facts about myself — something that I will continue to do from time to time, what to expect from this podcast and I also end the episode by offering a tip to help with the direction of your brand in 2021. This tip is about the importance of setting intentions for your business this year.

Follow Boss Up Your Brand Podcast on Instagram @bossupyourbrandpodcast and Jessica Alex Marketing @jessicaalexmarketing

Boss Up Your Brand Season 1 Trailer

Mon, 11 Jan 2021 00:00:00 -0500

Get ready for a teaser of Season 1 of the Boss Up Your Brand Podcast! Boss Up Your Brand Podcast is for entrepreneurs who are looking for ways to help elevate their brand both on and offline. Tune in every week to get tips on building your brand being offered up by your host Jessica Alex or her expert guests. Boss Up Your Brand Podcast will also feature brands that are killing it online to help provide listeners with a little inspiration. From marketing to mindset this podcast is designed to give you the tools you need to help put your best foot forward and boss up your brand.

Follow Boss Up Your Brand Podcast on Instagram @bossupyourbrandpodcast and Jessica Alex Marketing @jessicaalexmarketing