PPC Daily | Talking Google Ads Monday Through Friday Sun, 08 Mar 2026 22:50:50 -0400 https://paidsearchpodcast.com/ en-us © 2026 PPC Daily | Talking Google Ads Monday Through Friday yes c2af6d01-a59f-534f-a328-25ed84cfa8e0 Chris Schaeffer episodic false PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

]]> Buzzsprout (https://www.buzzsprout.com) adwords, google adwords, digital marketing, online marketing, ppc, pay per click, search engine marketing, google ads, online advertising, Google Ads, marketing podcast, sem Chris Schaeffer https://storage.buzzsprout.com/xvtmxjqmn5ee56okpnj1iigm07yy?.jpg PPC Daily | Talking Google Ads Monday Through Friday https://paidsearchpodcast.com/ How to Measure Call Ad Clicks How to Measure Call Ad Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads.

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]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842567 Mon, 29 May 2023 07:00:00 -0500 208 google ads, call ads full false How to Measure Lead Form Asset Clicks How to Measure Lead Form Asset Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks.

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]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842563 Fri, 26 May 2023 07:00:00 -0500 112 google ads, lead form full false How to Measure Price Asset Clicks How to Measure Price Asset Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842557 Thu, 25 May 2023 07:00:00 -0500 161 google ads, price assets full false How to Measure Display Network Clicks How to Measure Display Network Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network.

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]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842556 Wed, 24 May 2023 07:00:00 -0500 264 google ads, display network full false How to Measure Google Search Partner Clicks How to Measure Google Search Partner Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners.

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]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842552 Tue, 23 May 2023 07:00:00 -0500 192 google ads, google search partners full false How to Measure Driving Direction Clicks How to Measure Driving Direction Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842545 Mon, 22 May 2023 07:00:00 -0500 152 google ads, driving directions full false How to Measure Image Extension Clicks How to Measure Image Extension Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks.

 Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks.

 Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842541 Fri, 19 May 2023 07:00:00 -0500 163 google ads, image extensions full false How to Measure Clicks from the Site Link Under the Ad How to Measure Clicks from the Site Link Under the Ad This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the ad.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the ad.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842538 Thu, 18 May 2023 07:00:00 -0500 321 google ads, site link clicks full false How to Measure Call Extension Clicks How to Measure Call Extension Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842535 Wed, 17 May 2023 07:00:00 -0500 198 google ads, call extension full false How to Measure Headline Clicks How to Measure Headline Clicks This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842532 Tue, 16 May 2023 07:00:00 -0500 125 google ads, headline clicks full false Types of Click Interactions Types of Click Interactions This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.

In this clip, he gives an overview of the different types of interactions in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.

In this clip, he gives an overview of the different types of interactions in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12842529 Mon, 15 May 2023 07:00:00 -0500 236 google ads, click types full false Can You Control Lead Value with Max Conversions? Can You Control Lead Value with Max Conversions? This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12751417 Fri, 05 May 2023 07:00:00 -0500 456 google ads, max conversion bidding full false Seeing Great Results with a Max Conversion Target CPA Seeing Great Results with a Max Conversion Target CPA This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? 

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]]> This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12751408 Thu, 04 May 2023 07:00:00 -0500 491 google ads, max conversion bidding, target CPA full false Should I Use SKAGs for Competitor Campaigns? Should I Use SKAGs for Competitor Campaigns? This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.

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]]> This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12751397 Wed, 03 May 2023 07:00:00 -0500 551 google ads, SKAG, single keyword ad group full false How do I Add a Logo as an Asset to my Ads? How do I Add a Logo as an Asset to my Ads? This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12751374 Tue, 02 May 2023 07:00:00 -0500 241 google ads, logo full false Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -

When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? 

 Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -

When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? 

 Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12751360 Mon, 01 May 2023 07:00:00 -0500 573 google ads, keywords, service-to-keyword ad groups full false Should I Exclude Locations I Don’t Want? Should I Exclude Locations I Don’t Want? This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617592 Fri, 21 Apr 2023 07:00:00 -0500 219 google ads, location full false Should I Run Phrase and Exact Match Keywords for the Same Keyword? Should I Run Phrase and Exact Match Keywords for the Same Keyword? This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617585 Thu, 20 Apr 2023 07:00:00 -0500 582 google ads, phrase match, exact match keywords full false Should I Pin Headlines in Responsive Ads? Should I Pin Headlines in Responsive Ads? This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617579 Wed, 19 Apr 2023 07:00:00 -0500 613 google ads, headline, pinning, responsive search ad full false What to do When Your Google Ads Results Start Getting Worse What to do When Your Google Ads Results Start Getting Worse This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617572 Tue, 18 Apr 2023 07:00:00 -0500 421 google ads, full false Dealing with Different Time Zones Dealing with Different Time Zones This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about dealing with different time zones.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about dealing with different time zones.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
  
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617561 Mon, 17 Apr 2023 07:00:00 -0500 435 google ads, time zones full false Can You Have Too Few Keywords in Google Ads? Can You Have Too Few Keywords in Google Ads? This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about having too few keywords in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about having too few keywords in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617546 Fri, 14 Apr 2023 07:00:00 -0500 312 google ads, keywords full false How to Make the Most Google Ads for Your Small Business if Your Website is Really Bad How to Make the Most Google Ads for Your Small Business if Your Website is Really Bad This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to make the most Google Ads for your small business if your website is really bad.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to make the most Google Ads for your small business if your website is really bad.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617540 Thu, 13 Apr 2023 07:00:00 -0500 432 google ads, small business, website full false How to Run Google Ads for Your Small Business with a Really Small Budget How to Run Google Ads for Your Small Business with a Really Small Budget This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to run Google Ads for your small business with a really small budget.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to run Google Ads for your small business with a really small budget.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617533 Wed, 12 Apr 2023 07:00:00 -0500 407 google ads, small budget, small business full false How to Get in Front of the Deepest Funnel Traffic in Google Ads How to Get in Front of the Deepest Funnel Traffic in Google Ads This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to get in front of the deepest funnel (ready-to-buy) traffic. 
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to get in front of the deepest funnel (ready-to-buy) traffic. 
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617525 Tue, 11 Apr 2023 07:00:00 -0500 478 google ads, sales funnel full false How to Test Different Landing Pages with Google Ads How to Test Different Landing Pages with Google Ads This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to test different landing pages.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads.  In this clip, they discuss how to test different landing pages.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12617503 Mon, 10 Apr 2023 07:00:00 -0500 423 google ads, landing pages full false Where to Start if You are New to Google Ads Where to Start if You are New to Google Ads This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to get started if you want to make Google Ads management your career.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to get started if you want to make Google Ads management your career.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330697 Tue, 28 Mar 2023 07:00:00 -0500 229 google ads full false Getting Bad Leads from Google Ads Getting Bad Leads from Google Ads This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about eliminating bad leads from Google ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about eliminating bad leads from Google ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330689 Mon, 27 Mar 2023 07:00:00 -0500 300 google ads full false E-Commerce Google Ads Account Structure E-Commerce Google Ads Account Structure This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about e-commerce google ads account structure.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about e-commerce google ads account structure.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330680 Fri, 24 Mar 2023 07:00:00 -0500 202 google ads, e-commerce full false Multiple Performance Max Campaigns Multiple Performance Max Campaigns This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about running multiple Performance Max campaigns. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about running multiple Performance Max campaigns. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330668 Thu, 23 Mar 2023 07:00:00 -0500 188 google ads, performance max full false How to Measure Responsive Search Ad Headline Success How to Measure Responsive Search Ad Headline Success This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to measure responsive ad headline success.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to measure responsive ad headline success.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330651 Wed, 22 Mar 2023 07:00:00 -0500 342 google ads, responsive search ad headlines full false Do Phrase and Exact Match Keywords Still Matter? Do Phrase and Exact Match Keywords Still Matter? This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about the relevancy of phrase and exact match keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about the relevancy of phrase and exact match keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330642 Tue, 21 Mar 2023 07:00:00 -0500 145 google ads, phrase match, exact match keywords full false When to Use Negative Keywords When to Use Negative Keywords This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about when to use negative keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about when to use negative keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330635 Mon, 20 Mar 2023 07:00:00 -0500 930 google ads, negative keywords full false How to Transition from Single Keyword Ad Groups How to Transition from Single Keyword Ad Groups This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to transition from single-keyword ad groups.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to transition from single-keyword ad groups.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330620 Fri, 17 Mar 2023 07:00:00 -0500 324 google ads, Single Keyword Ad Groups full false The Second Secret to Responsive Search Ads The Second Secret to Responsive Search Ads This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a second secret to responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a second secret to responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330603 Thu, 16 Mar 2023 07:00:00 -0500 162 google ads, responsive search ads full false The Secret to Responsive Search Ads The Secret to Responsive Search Ads This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a secret to responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a secret to responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330593 Wed, 15 Mar 2023 07:00:00 -0500 265 google ads, responsive search ads full false Do You Focus on Ad Strength when Creating Responsive Search Ads? Do You Focus on Ad Strength when Creating Responsive Search Ads? This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss whether or not you should focus on ad strength when creating responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss whether or not you should focus on ad strength when creating responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330582 Tue, 14 Mar 2023 07:00:00 -0500 237 google ads, responsive search ads, ad strength full false The Downside of Pinning Responsive Search Ads The Downside of Pinning Responsive Search Ads This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason walk through the downside of pinning responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason walk through the downside of pinning responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330561 Mon, 13 Mar 2023 07:00:00 -0500 160 google ads, responsive search ads, pinning full false How We Create Responsive Ad Descriptions How We Create Responsive Ad Descriptions This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain how their processes for creating responsive search ad descriptions.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain how their processes for creating responsive search ad descriptions.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330539 Fri, 10 Mar 2023 07:00:00 -0600 154 google ads, responsive search ads, responsive search ad descriptions full false How We Create Responsive Ad Headlines How We Create Responsive Ad Headlines This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain their process for creative responsive ad headlines.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain their process for creative responsive ad headlines.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330523 Thu, 09 Mar 2023 07:00:00 -0600 683 google ads, responsive search ads, responsive search ad headlines full false The Mystery of Responsive Search Ads The Mystery of Responsive Search Ads This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the mystery of responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the mystery of responsive search ads.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330505 Wed, 08 Mar 2023 07:00:00 -0600 222 google ads, responsive search ads full false The Power of One Great Responsive Search Ad The Power of One Great Responsive Search Ad This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the potential power of one great responsive search ad.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the potential power of one great responsive search ad.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330489 Tue, 07 Mar 2023 07:00:00 -0600 152 google ads, responsive search ads full false What is a Responsive Search Ad? What is a Responsive Search Ad? This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason break down the basics of what a responsive search ad is.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason break down the basics of what a responsive search ad is.

Links:

About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

 --

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330475 Mon, 06 Mar 2023 07:00:00 -0600 243 google ads, responsive search ads full false When is the Right Time to Add Performance Max? When is the Right Time to Add Performance Max? This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss the right time to add Performance Max to your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss the right time to add Performance Max to your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330451 Fri, 03 Mar 2023 07:00:00 -0600 321 google ads, performance max full false Should You Be Spending More on Google Ads? Should You Be Spending More on Google Ads? This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how to decide if you should be spending more on your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how to decide if you should be spending more on your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330440 Thu, 02 Mar 2023 07:00:00 -0600 358 google ads, bidding strategy full false Am I Missing Good Keywords? Am I Missing Good Keywords? This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how you can determine if you're missing good keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how you can determine if you're missing good keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330432 Wed, 01 Mar 2023 07:00:00 -0600 599 google ads, keywords full false Are My Keywords Working? Are My Keywords Working? This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris explain how you can tell if you're keywords are working.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris explain how you can tell if you're keywords are working.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330420 Tue, 28 Feb 2023 07:00:00 -0600 547 google ads, keywords full false Am I Bidding Too Low? Am I Bidding Too Low? This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign ". In this clip, Jason and Chris discuss how to know if you're bidding too low.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign ". In this clip, Jason and Chris discuss how to know if you're bidding too low.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12330406 Mon, 27 Feb 2023 07:00:00 -0600 810 google ads, bidding strategy full false The Most Common Bidding Mistakes in Google Ads The Most Common Bidding Mistakes in Google Ads This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss the most common bidding mistakes in new Google Ads accounts.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss the most common bidding mistakes in new Google Ads accounts.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187509 Fri, 24 Feb 2023 07:00:00 -0600 520 google ads, bidding strategy full false How Many Keywords are Enough? How Many Keywords are Enough? This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain how many keywords you need for a new Google Ads account.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain how many keywords you need for a new Google Ads account.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187501 Thu, 23 Feb 2023 07:00:00 -0600 306 google ads, keywords full false The Exact Match Only Strategy Leads to Problems The Exact Match Only Strategy Leads to Problems This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why exact match only leads to problems in new Google Ads accounts.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why exact match only leads to problems in new Google Ads accounts.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187487 Wed, 22 Feb 2023 07:00:00 -0600 407 google ads, exact match only full false How Many Ad Groups Should You Have? How Many Ad Groups Should You Have? This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss how many ad groups you should start with in a new Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss how many ad groups you should start with in a new Google Ads campaign.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187473 Tue, 21 Feb 2023 07:00:00 -0600 261 google ads, ad groups full false The Power of Conversion Tracking The Power of Conversion Tracking This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss the power of conversion tracking for new Google Ads accounts.

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]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss the power of conversion tracking for new Google Ads accounts.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187461 Mon, 20 Feb 2023 07:00:00 -0600 234 google ads, conversion tracking full false Don’t Play Games with Your Ad Schedule Don’t Play Games with Your Ad Schedule This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why it's so important to not play games with your ad schedule.

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]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why it's so important to not play games with your ad schedule.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187452 Fri, 17 Feb 2023 07:00:00 -0600 215 google ads, ad schedule full false Using Only Zip Code Targeting is a Bad Sign Using Only Zip Code Targeting is a Bad Sign This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why using only zip code targeting is a bad sign.

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]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why using only zip code targeting is a bad sign.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187438 Thu, 16 Feb 2023 07:00:00 -0600 377 google ads, zip code targeting full false Our Mindset for New Account Builds in Google Ads Our Mindset for New Account Builds in Google Ads This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason talk about their mindset for new account builds in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason talk about their mindset for new account builds in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187431 Wed, 15 Feb 2023 07:00:00 -0600 227 google ads, new campaign full false What Do You Do When You See the “Limited by Budget” Status? What Do You Do When You See the “Limited by Budget” Status? This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about what to do when you see the “Limited by Budget” status.

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]]> This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about what to do when you see the “Limited by Budget” status.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187416 Tue, 14 Feb 2023 07:00:00 -0600 160 google ads, limited by budget full false How Do You Manage a Huge Google Ad Account? How Do You Manage a Huge Google Ad Account? This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about managing huge Google Ads accounts.

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]]> This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about managing huge Google Ads accounts.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187406 Mon, 13 Feb 2023 07:00:00 -0600 510 google ads, high spend full false Should You Add All Three Match Types in Each Ad Group? Should You Add All Three Match Types in Each Ad Group? This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about adding all three match types in each ad group.

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]]> This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about adding all three match types in each ad group.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187401 Fri, 10 Feb 2023 07:00:00 -0600 545 google ads, match types, ad groups full false Should You Add Negative Keywords at the Ad Group Level? Should You Add Negative Keywords at the Ad Group Level? This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about adding negative keywords at the ad group level.

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]]> This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about adding negative keywords at the ad group level.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187397 Thu, 09 Feb 2023 07:00:00 -0600 317 google ads, negative keywords, ad groups full false Do You Follow a Google Ads Management Optimization Routine? Do You Follow a Google Ads Management Optimization Routine? This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about following a Google Ads management optimization routine.

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]]> This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about following a Google Ads management optimization routine.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187390 Wed, 08 Feb 2023 07:00:00 -0600 338 google ads full false Conversions are Really Important Conversions are Really Important This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why conversions are so vital for your Google Ads campaigns.

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]]> This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why conversions are so vital for your Google Ads campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187170 Tue, 07 Feb 2023 07:00:00 -0600 595 google ads, full false Bidding Strategies Have Evolved Bidding Strategies Have Evolved This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss how bidding strategies have evolved in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss how bidding strategies have evolved in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12187160 Mon, 06 Feb 2023 07:00:00 -0600 296 google ads. bidding strategies full false Keep Things Open Keep Things Open This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why it's important to keep options open in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why it's important to keep options open in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12150271 Fri, 03 Feb 2023 07:00:00 -0600 495 google ads full false Don’t Fight the System Don’t Fight the System This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why they've learned it's best not to fight the Google Ads system.

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]]> This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why they've learned it's best not to fight the Google Ads system.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12150254 Thu, 02 Feb 2023 07:00:00 -0600 909 google ads full false Google Ads in 2022 Google Ads in 2022 This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss Google Ads in 2022.

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]]> This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss Google Ads in 2022.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-12150242 Wed, 01 Feb 2023 07:00:00 -0600 259 google ads full false Improve Your Quality Score Improve Your Quality Score This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion. 

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]]> This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906526 Tue, 31 Jan 2023 07:00:00 -0600 335 google ads, cost per conversion, cost per click, conversion rate, quality score full false Try a Different Bidding Strategy Try a Different Bidding Strategy This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris discuss how changing your bidding strategy can help lower your cost per conversion. 

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]]> This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris discuss how changing your bidding strategy can help lower your cost per conversion. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906518 Mon, 30 Jan 2023 07:00:00 -0600 242 google ads, cost per conversion, cost per click, conversion rate, bidding full false Broaden Your Targeting Broaden Your Targeting This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris how broadening your targeting can lower your cost per conversion. 

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]]> This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris how broadening your targeting can lower your cost per conversion. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906495 Fri, 27 Jan 2023 07:00:00 -0600 457 google ads, cost per conversion, cost per click, conversion rate, targeting full false Lower Your Bids Lower Your Bids This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about lowering your bids will lower your cost per conversion.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about lowering your bids will lower your cost per conversion.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906479 Thu, 26 Jan 2023 07:00:00 -0600 578 google ads, cost per conversion, cost per click, conversion rate full false The Answer is Always “Let’s Run an Experiment” The Answer is Always “Let’s Run an Experiment” This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why they think the answer to finding out if something will work in Google Ads is to run an experiment.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why they think the answer to finding out if something will work in Google Ads is to run an experiment.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906465 Wed, 25 Jan 2023 07:00:00 -0600 188 google ads full false Ad Copy and Assets are the Only Chance You have to Communicate with the Search User Ad Copy and Assets are the Only Chance You have to Communicate with the Search User This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss the power of ad copy and assets - they're the only chance you have to communicate with the search user.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss the power of ad copy and assets - they're the only chance you have to communicate with the search user.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906459 Tue, 24 Jan 2023 07:00:00 -0600 170 google ads, ad copy, assets full false Search Terms will Always Matter Search Terms will Always Matter This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain the value of search terms and why they will always matter in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain the value of search terms and why they will always matter in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906454 Mon, 23 Jan 2023 07:00:00 -0600 120 google ads, search terms full false You Can’t Control How Much You Personally See Your Ad You Can’t Control How Much You Personally See Your Ad This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why you can't control how much you personally see your ad.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why you can't control how much you personally see your ad.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906447 Fri, 20 Jan 2023 07:00:00 -0600 188 google ads full false Cost per Conversion is Defined by Cost per Click and Conversion Rate Cost per Conversion is Defined by Cost per Click and Conversion Rate This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss cost per conversion being defined by the cost per click and conversion rate.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss cost per conversion being defined by the cost per click and conversion rate.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906431 Thu, 19 Jan 2023 07:00:00 -0600 195 google ads, cost per conversion, cost per click, conversion rate full false The “Black Box” is Real and Growing The “Black Box” is Real and Growing This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason share their thoughts on the Google Ads "black box" and how it's expanding.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason share their thoughts on the Google Ads "black box" and how it's expanding.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906422 Wed, 18 Jan 2023 07:00:00 -0600 423 google ads full false Lifetime Value is the Gold Standard of Google Ads Knowledge Lifetime Value is the Gold Standard of Google Ads Knowledge This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss lifetime value as the gold standard of Google Ads knowledge.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss lifetime value as the gold standard of Google Ads knowledge.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906412 Tue, 17 Jan 2023 07:00:00 -0600 361 google ads, lifetime value full false Clicks and Conversions Come from the Top Ad Positions Clicks and Conversions Come from the Top Ad Positions This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about clicks and conversions coming from the top ad positions.

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about clicks and conversions coming from the top ad positions.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906398 Mon, 16 Jan 2023 07:00:00 -0600 478 google ads, top ad position, conversions full false Starting Simple is the Best Way to Launch Google Ads Starting Simple is the Best Way to Launch Google Ads This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about launching your Google Ads campaign with simplicity. 

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]]> This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about launching your Google Ads campaign with simplicity. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906378 Fri, 13 Jan 2023 07:00:00 -0600 108 google ads, new campaign full false What are the Best Conversion Actions in Google Ads for Small Businesses? What are the Best Conversion Actions in Google Ads for Small Businesses? This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris walk through the best conversion actions in Google Ads for small businesses. 

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]]> This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris walk through the best conversion actions in Google Ads for small businesses. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906329 Thu, 12 Jan 2023 07:00:00 -0600 210 google ads, small business, conversion actions full false What are the Best Keywords for Small Businesses? What are the Best Keywords for Small Businesses? This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain how to choose the best keyword for your small business Google Ads campaign.

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]]> This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain how to choose the best keyword for your small business Google Ads campaign.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906321 Wed, 11 Jan 2023 07:00:00 -0600 330 google ads, small business, keywords full false What is the Best Bidding Strategy for Small Businesses? What is the Best Bidding Strategy for Small Businesses? This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris discuss the best bidding strategy in Google Ads for small businesses.

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]]> This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris discuss the best bidding strategy in Google Ads for small businesses.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906303 Tue, 10 Jan 2023 07:00:00 -0600 464 google ads, small business, bidding strategy full false What is the Best Campaign Type for Small Businesses? What is the Best Campaign Type for Small Businesses? This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain what they consider to be the best campaign type for small businesses.

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]]> This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain what they consider to be the best campaign type for small businesses.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906276 Mon, 09 Jan 2023 07:00:00 -0600 565 google ads, small business, campaign type full false Why We Always Start with Some Broad Match Keywords Why We Always Start with Some Broad Match Keywords This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason explain why they always start with some broad match keywords in their Google Ads campaign.

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]]> This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason explain why they always start with some broad match keywords in their Google Ads campaign.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906264 Fri, 06 Jan 2023 07:00:00 -0600 634 google ads, broad match keywords full false What are the Best Bidding Strategies in Google Ads? What are the Best Bidding Strategies in Google Ads? This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason discuss the best bidding strategies for various types of campaigns in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason discuss the best bidding strategies for various types of campaigns in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906246 Thu, 05 Jan 2023 07:00:00 -0600 1213 google ads, bidding strategy full false How Important are Exact Match Keywords in Google Ads? How Important are Exact Match Keywords in Google Ads? This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris explain the importance of exact match keywords in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris explain the importance of exact match keywords in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906236 Wed, 04 Jan 2023 07:00:00 -0600 515 google ads, exact match keywords full false Discussion About Performance Max Campaigns in Google Ads Discussion About Performance Max Campaigns in Google Ads This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris discuss what to consider before running a performance max campaign in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris discuss what to consider before running a performance max campaign in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906229 Tue, 03 Jan 2023 07:00:00 -0600 435 google ads, performance max full false Should You Run a Brand Keyword Campaign in Google Ads? Should You Run a Brand Keyword Campaign in Google Ads? This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris talk about the pros and cons of running a brand keyword campaign in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris talk about the pros and cons of running a brand keyword campaign in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906210 Mon, 02 Jan 2023 07:00:00 -0600 935 google ads, brand keyword campaign full false How Small Business Owners Should Structure Their Google Ads Campaigns How Small Business Owners Should Structure Their Google Ads Campaigns This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should structure their Google Ads campaigns.

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]]> This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should structure their Google Ads campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906187 Fri, 30 Dec 2022 07:00:00 -0600 368 google ads, small business full false Too Many Bid Adjustments are a Sign of a Bad Campaign Too Many Bid Adjustments are a Sign of a Bad Campaign This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why too many bid adjustments are a sign of a bad Google Ads campaign.

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]]> This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why too many bid adjustments are a sign of a bad Google Ads campaign.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906179 Thu, 29 Dec 2022 07:00:00 -0600 547 google ads, small business, bid adjustments full false How Small Business Owners Should Think About Location Settings How Small Business Owners Should Think About Location Settings This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should think about location settings in their Google Ads campaigns. 

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]]> This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should think about location settings in their Google Ads campaigns. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906165 Wed, 28 Dec 2022 07:00:00 -0600 303 google ads, small business, location settings full false How Small Business Owners Should Think About Search Terms How Small Business Owners Should Think About Search Terms This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss why how small business owners should think about search terms.

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]]> This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss why how small business owners should think about search terms.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906157 Tue, 27 Dec 2022 07:00:00 -0600 360 google ads, small business, search terms full false Tracking Leads is the Most Important Part of Google Ads for Small Business Owners Tracking Leads is the Most Important Part of Google Ads for Small Business Owners This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why tracking leads is the most important part of Google Ads for small businesses.

 

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]]> This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why tracking leads is the most important part of Google Ads for small businesses.

 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11906142 Mon, 26 Dec 2022 07:00:00 -0600 221 google ads, lead tracking, small business full false Does Performance Max Work Well for All Industries? Does Performance Max Work Well for All Industries? This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about using performance max for various industries.

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]]> This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about using performance max for various industries.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649203 Fri, 23 Dec 2022 07:00:00 -0600 585 google ads, performance max full false How Do You Qualify the Quality of the Lead Using the Search Term? How Do You Qualify the Quality of the Lead Using the Search Term? This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about how to qualify the quality of a lead using the search term.

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]]> This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about how to qualify the quality of a lead using the search term.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649193 Thu, 22 Dec 2022 07:00:00 -0600 500 google ads, search terms, quality leads full false How to Choose Your First Bids for Manual Bidding? How to Choose Your First Bids for Manual Bidding? This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about choosing your first bids for manual bidding.

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]]> This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about choosing your first bids for manual bidding.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649189 Wed, 21 Dec 2022 07:00:00 -0600 452 google ads, manual bidding full false Should I Block Competitor Searches? Should I Block Competitor Searches? This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about blocking competitor searches.

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]]> This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about blocking competitor searches.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649185 Tue, 20 Dec 2022 07:00:00 -0600 388 google ads, competitor searches full false Is Smart Bidding + RSA + Broad Match Ideal? Is Smart Bidding + RSA + Broad Match Ideal? This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about smart bidding with RSA and broad match.

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]]> This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about smart bidding with RSA and broad match.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649177 Mon, 19 Dec 2022 07:00:00 -0600 637 google ads, smart bidding full false When to Use/Not Use Dynamic Search Ads When to Use/Not Use Dynamic Search Ads This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss when to use/not use dynamic search ads. 

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]]> This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss when to use/not use dynamic search ads. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649157 Fri, 16 Dec 2022 07:00:00 -0600 370 google ads, dynamic search ads full false How Ad Headlines are Created in Dynamic Search Ads How Ad Headlines are Created in Dynamic Search Ads This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason talk about how ad headlines are created in dynamic search ads. 

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]]> This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason talk about how ad headlines are created in dynamic search ads. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649143 Thu, 15 Dec 2022 07:00:00 -0600 248 google ads, dynamic search ads, ad headlines full false How Dynamic Search Ad Targeting Works How Dynamic Search Ad Targeting Works This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason explain how dynamic search targeting works in Google Ads.

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]]> This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason explain how dynamic search targeting works in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649134 Wed, 14 Dec 2022 07:00:00 -0600 347 google ads, dynamic search ads targeting full false The Benefits of Dynamic Search Ads The Benefits of Dynamic Search Ads This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss the benefits of using dynamic search ads. 

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]]> This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss the benefits of using dynamic search ads. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649124 Tue, 13 Dec 2022 07:00:00 -0600 216 google ads, dynamic search ads full false What are Dynamic Search Ads? What are Dynamic Search Ads? This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason define dynamic search ads.

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]]> This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason define dynamic search ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649115 Mon, 12 Dec 2022 07:00:00 -0600 225 google ads, dynamic search ads full false Pros and Cons of Remarketing on Search Campaigns Pros and Cons of Remarketing on Search Campaigns This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of remarketing on search campaigns.

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]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of remarketing on search campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649018 Fri, 09 Dec 2022 07:00:00 -0600 86 google ads, google ads remarketing full false Pros and Cons of Funnel-Adjacent Campaigns Pros and Cons of Funnel-Adjacent Campaigns This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of funnel-adjacent campaigns.

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]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of funnel-adjacent campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649013 Thu, 08 Dec 2022 07:00:00 -0600 179 google ads, google ads funnel full false Pros and Cons of Brand Campaigns Pros and Cons of Brand Campaigns This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of brand campaigns.

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]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of brand campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11649002 Wed, 07 Dec 2022 07:00:00 -0600 155 google ads, brand campaigns full false Pros and Cons of Shopping Campaigns Pros and Cons of Shopping Campaigns This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of shopping campaigns.

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]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of shopping campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648993 Tue, 06 Dec 2022 07:00:00 -0600 145 google ads, shopping campaign full false Pros and Cons of Dynamic Search Campaigns Pros and Cons of Dynamic Search Campaigns This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of dynamic search campaigns.

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]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of dynamic search campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648985 Mon, 05 Dec 2022 07:00:00 -0600 212 google ads, dynamic search campaigns full false Pros and Cons of Performance Max campaigns Pros and Cons of Performance Max campaigns This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of Performance Max campaigns.

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]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of Performance Max campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648974 Fri, 02 Dec 2022 07:00:00 -0600 153 google ads, performance max full false Pros and Cons of Search Campaigns with Broad Match and Target CPA Pros and Cons of Search Campaigns with Broad Match and Target CPA This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with broad match and target CPA.

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]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with broad match and target CPA.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648965 Thu, 01 Dec 2022 07:00:00 -0600 307 google ads, broad match, target CPA full false Pros and Cons of Search Campaigns with Manual Bids and Either Broad Match Only or Phrase Match Keywords Only Pros and Cons of Search Campaigns with Manual Bids and Either Broad Match Only or Phrase Match Keywords Only This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648955 Wed, 30 Nov 2022 07:00:00 -0600 507 google ads, search campaigns, manual bids, broad match keywords, phrase match keywords full false Pros and Cons of Search Campaigns with Manual Bids and Exact Match Keywords Only Pros and Cons of Search Campaigns with Manual Bids and Exact Match Keywords Only This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and exact match keywords only.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and exact match keywords only.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648938 Tue, 29 Nov 2022 07:00:00 -0600 194 google ads, search campaigns, manual bids, exact match keywords full false Pros and Cons of Search Campaigns with Manual Bids and Phrase and Exact Match Keywords Pros and Cons of Search Campaigns with Manual Bids and Phrase and Exact Match Keywords This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and phrase and exact match keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and phrase and exact match keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648924 Mon, 28 Nov 2022 07:00:00 -0600 519 google ads, search campaigns, manual bids, phrase match keywords, exact match keywords full false Secret Settings Lightning Round Secret Settings Lightning Round This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason run through several settings including conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason run through several settings including conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648890 Fri, 25 Nov 2022 07:00:00 -0600 274 google ads, conversion count, keyword final URL, mobile URL, location settings, search partners full false Optimized Targeting in Display Campaigns Optimized Targeting in Display Campaigns This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss using optimized targeting in display campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss using optimized targeting in display campaigns.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648875 Thu, 24 Nov 2022 07:00:00 -0600 350 google ads, optimized targeting, display campaigns full false Ad Suggestions Automatically Added to Campaigns Ad Suggestions Automatically Added to Campaigns This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give their recommendations on automatically adding ad suggestions to campaigns.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give their recommendations on automatically adding ad suggestions to campaigns.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648862 Wed, 23 Nov 2022 07:00:00 -0600 224 google ads, ad suggestions full false Auto-Apply Recommendations Auto-Apply Recommendations This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the benefits of using Google Ads auto-apply recommendations.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the benefits of using Google Ads auto-apply recommendations.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648847 Tue, 22 Nov 2022 07:00:00 -0600 350 google ads, auto apply recommendations full false Final URL Expansion in Performance Max Final URL Expansion in Performance Max This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss final URL Expansion in Performance Max campaigns. 

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss final URL Expansion in Performance Max campaigns. 

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648831 Mon, 21 Nov 2022 07:00:00 -0600 466 google ads, final URL expansion, performance max full false Turning Off/On Mobile Apps in Display Campaigns Turning Off/On Mobile Apps in Display Campaigns This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the pros and cons of turning on/off mobile apps in display campaigns.

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Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the pros and cons of turning on/off mobile apps in display campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648817 Fri, 18 Nov 2022 07:00:00 -0600 321 google ads, mobile apps, display campaigns full false Secret Settings Overview Secret Settings Overview This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give an overview of secret settings in Google Ads that you may not be aware of.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give an overview of secret settings in Google Ads that you may not be aware of.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648792 Thu, 17 Nov 2022 07:00:00 -0600 167 google ads full false How to Simplify Campaigns That Are Too Complex in Google Ads How to Simplify Campaigns That Are Too Complex in Google Ads This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss some options to simplify Google Ads campaigns that are too complex.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss some options to simplify Google Ads campaigns that are too complex.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648772 Wed, 16 Nov 2022 07:00:00 -0600 523 google ads full false How to Handle Competitors Outbidding You in Google Ads How to Handle Competitors Outbidding You in Google Ads This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris explain how to handle competitors outbidding you in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris explain how to handle competitors outbidding you in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648762 Tue, 15 Nov 2022 07:00:00 -0600 290 google ads, competitor bidding full false How to Improve Your Conversion Rate in Google Ads How to Improve Your Conversion Rate in Google Ads This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris talk about how to improve your conversion rate in Google Ads using focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris talk about how to improve your conversion rate in Google Ads using focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648747 Mon, 14 Nov 2022 07:00:00 -0600 451 google ads, conversion rate full false How to Improve Your Traffic Quality in Google Ads How to Improve Your Traffic Quality in Google Ads This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss how to improve your quality traffic score in Google Ads using focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss how to improve your quality traffic score in Google Ads using focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648729 Fri, 11 Nov 2022 07:00:00 -0600 432 google ads, quality traffic score full false How to Identify Your Goal in Google Ads How to Identify Your Goal in Google Ads This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris answer a question from a listener about how to identify your problem in Google Ads so you can clarify your goals through focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris answer a question from a listener about how to identify your problem in Google Ads so you can clarify your goals through focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11648712 Thu, 10 Nov 2022 07:00:00 -0600 153 google ads full false Assets are an Easy Way to Make Your Google Ads Campaign Better Assets are an Easy Way to Make Your Google Ads Campaign Better This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423797 Wed, 09 Nov 2022 07:00:00 -0600 452 google ads, ad extensions, google assets full false When Will Ad Extensions Become Assets? When Will Ad Extensions Become Assets? This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423793 Tue, 08 Nov 2022 07:00:00 -0600 287 google ads, ad extensions, google assets full false Changes to the Combinations Report Changes to the Combinations Report This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423786 Mon, 07 Nov 2022 07:00:00 -0600 231 google ads, ad extensions, google assets, combinations report full false The New Ads and Assets Menu The New Ads and Assets Menu This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423778 Fri, 04 Nov 2022 07:00:00 -0500 407 google ads, ad extensions, google assets full false Ad Extensions Now Being Called Assets Ad Extensions Now Being Called Assets This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423772 Thu, 03 Nov 2022 07:00:00 -0500 446 google ads, ad extensions, google assets full false Am I Leaving Money on the Table with Google Ads? Am I Leaving Money on the Table with Google Ads? This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss different ways you can check each month to see if you're leaving money on the table with your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss different ways you can check each month to see if you're leaving money on the table with your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423700 Wed, 02 Nov 2022 07:00:00 -0500 587 google ads full false Are There Any CORE Negative Keywords I Should be Adding? Are There Any CORE Negative Keywords I Should be Adding? This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423696 Tue, 01 Nov 2022 07:00:00 -0500 701 google ads, negative keywords full false Am I Missing Out on More Good Keyword Searches in Google Ads? Am I Missing Out on More Good Keyword Searches in Google Ads? This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about why you should check your keyword searches monthly to find out if you're missing out on some valuable traffic.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about why you should check your keyword searches monthly to find out if you're missing out on some valuable traffic.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423685 Mon, 31 Oct 2022 07:00:00 -0500 321 google ads, keyword searches full false Am I Running Image Extensions? Could I Add More? Am I Running Image Extensions? Could I Add More? This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris explain why you should be running image extensions and why it's possible you should be adding more.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris explain why you should be running image extensions and why it's possible you should be adding more.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423675 Fri, 28 Oct 2022 07:00:00 -0500 368 google ads, image extensions full false Should I Be Running Broad Keywords? Should I Be Running Broad Keywords? This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss why you should be asking yourself monthly if you should be running broad keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss why you should be asking yourself monthly if you should be running broad keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423664 Thu, 27 Oct 2022 07:00:00 -0500 708 google ads, broad keywords full false If and When You Should Use Frequency Capping If and When You Should Use Frequency Capping This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason share their opinions on if and when you should use frequency capping in your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason share their opinions on if and when you should use frequency capping in your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423583 Wed, 26 Oct 2022 07:00:00 -0500 447 google ads, frequency capping full false How to View Your Reach and Frequency Metrics on Display Campaigns How to View Your Reach and Frequency Metrics on Display Campaigns This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason break down how you can view your reach and frequency metrics on display campaigns in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason break down how you can view your reach and frequency metrics on display campaigns in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423574 Tue, 25 Oct 2022 07:00:00 -0500 225 google ads, frequency capping, display campaigns full false How Unique Reach and Frequency Metrics are Calculated How Unique Reach and Frequency Metrics are Calculated This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason explain how unique reach and frequency metrics are calculated.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason explain how unique reach and frequency metrics are calculated.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423566 Mon, 24 Oct 2022 07:00:00 -0500 310 google ads, frequency capping full false Frequency Capping for Video Campaigns Frequency Capping for Video Campaigns This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about using frequency capping for your video campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about using frequency capping for your video campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423558 Fri, 21 Oct 2022 07:00:00 -0500 311 google ads, frequency capping, video campaigns full false Frequency Capping for Display Campaigns Frequency Capping for Display Campaigns This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about frequency capping for display campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about frequency capping for display campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423552 Thu, 20 Oct 2022 07:00:00 -0500 432 google ads, frequency capping, display campaigns full false What is Frequency Capping in Google Ads? What is Frequency Capping in Google Ads? This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason define frequency capping and how it can affect your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason define frequency capping and how it can affect your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423538 Wed, 19 Oct 2022 07:00:00 -0500 359 google ads, frequency capping full false How Leaving Final URL Expansion on in Your Performance Max Campaigns Can Lead to More Conversions How Leaving Final URL Expansion on in Your Performance Max Campaigns Can Lead to More Conversions This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why leaving final URL expansion on in your Performance Max campaign can lead to more conversions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why leaving final URL expansion on in your Performance Max campaign can lead to more conversions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423442 Tue, 18 Oct 2022 07:00:00 -0500 232 google ads, performance max, final URL expansion full false The Value of Adding a Variety of Quality Assets to Your Performance Max Campaign The Value of Adding a Variety of Quality Assets to Your Performance Max Campaign This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain why adding a variety of assets to your Performance Max campaign (such as text, images, videos, etc.) can be extremely valuable.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain why adding a variety of assets to your Performance Max campaign (such as text, images, videos, etc.) can be extremely valuable.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423426 Mon, 17 Oct 2022 07:00:00 -0500 390 google ads, performance max, ad assets full false What Budget Should You Give Your Performance Max Campaign? What Budget Should You Give Your Performance Max Campaign? This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain how to set your budget for a Performance Max campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain how to set your budget for a Performance Max campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423423 Fri, 14 Oct 2022 07:00:00 -0500 188 google ads, performance max, budget full false Defining Your Customers for Your Performance Max Campaign Defining Your Customers for Your Performance Max Campaign This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about defining your customers in a Performance Max campaign. Should you focus on new customers or returning customers?

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about defining your customers in a Performance Max campaign. Should you focus on new customers or returning customers?

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423411 Thu, 13 Oct 2022 07:00:00 -0500 416 google ads, performance max full false Conversions and ROAS are the Most Important Things to Remember about Performance Max Campaigns Conversions and ROAS are the Most Important Things to Remember about Performance Max Campaigns This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why conversions and ROAS are the most important things to factor into your Performance Max campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why conversions and ROAS are the most important things to factor into your Performance Max campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423405 Wed, 12 Oct 2022 07:00:00 -0500 219 google ads, performance max, ROAS full false How Patient Should You be Before Judging the Success of Your Performance Max Campaign? How Patient Should You be Before Judging the Success of Your Performance Max Campaign? This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about how long you should wait before judging the success of your Performance Max campaign in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about how long you should wait before judging the success of your Performance Max campaign in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423392 Tue, 11 Oct 2022 07:00:00 -0500 499 google ads, performance max full false How Performance Max Works with Search Campaigns How Performance Max Works with Search Campaigns This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain how Performance Max works with search campaigns in Google Ads.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain how Performance Max works with search campaigns in Google Ads.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423136 Mon, 10 Oct 2022 07:00:00 -0500 451 google ads, performance max, search campaigns full false What Ad Assets Do You Use with Performance Max? What Ad Assets Do You Use with Performance Max? This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason walk through which ad assets to use in your Performance Max campaign.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason walk through which ad assets to use in your Performance Max campaign.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423131 Fri, 07 Oct 2022 07:00:00 -0500 210 google ads, performance max, ad assets full false What is an Audience in Google Ads Performance Max Campaign? What is an Audience in Google Ads Performance Max Campaign? This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain the different audience options in Performance Max campaigns.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain the different audience options in Performance Max campaigns.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423121 Thu, 06 Oct 2022 07:00:00 -0500 403 google ads, performance max, google ads audiences full false How Much Control Do You Have in a Performance Max Campaign? How Much Control Do You Have in a Performance Max Campaign? This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason discuss the control you have in a Performance Max campaign.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason discuss the control you have in a Performance Max campaign.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423119 Wed, 05 Oct 2022 07:00:00 -0500 210 google ads, performance max full false Performance Max Campaigns Explained Performance Max Campaigns Explained This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain what Performance Max campaigns are and how they affect your Google Ads.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

]]> This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain what Performance Max campaigns are and how they affect your Google Ads.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423106 Tue, 04 Oct 2022 07:00:00 -0500 571 google ads, performance max full false What’s Going on with Performance Max in Google Ads? What’s Going on with Performance Max in Google Ads? This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason talk about what's going on with Performance Max after recent changes in Google Ads.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

]]> This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason talk about what's going on with Performance Max after recent changes in Google Ads.

Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11423102 Mon, 03 Oct 2022 07:00:00 -0500 437 google ads, performance max full false How Do You Convert a SKAG Campaign into a Theme-Focused Campaign? How Do You Convert a SKAG Campaign into a Theme-Focused Campaign? This is a portion of Paid Search Podcast episode 324 titled " When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris talk about converting a SKAG campaign into a theme-focused campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 324 titled " When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris talk about converting a SKAG campaign into a theme-focused campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189244 Fri, 30 Sep 2022 07:00:00 -0500 327 google ads, SKAG full false Will Changing the Budget on a Target CPA Bidding Campaign Restart the Learning Phase? Will Changing the Budget on a Target CPA Bidding Campaign Restart the Learning Phase? This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris discuss if changing the budget on a target CPA bidding campaign will restart the learning phase.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris discuss if changing the budget on a target CPA bidding campaign will restart the learning phase.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189231 Thu, 29 Sep 2022 07:00:00 -0500 397 google ads, target CPA, google ads learning phase full false Is There a Way to Improve the Position Metrics for Max Conversion Bidding Strategy? Is There a Way to Improve the Position Metrics for Max Conversion Bidding Strategy? This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about ways to improve position metrics for a max conversion bidding strategy. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about ways to improve position metrics for a max conversion bidding strategy. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189213 Wed, 28 Sep 2022 07:00:00 -0500 346 google ads, position metrics, max conversion bids full false How Do You Get Rid of Long, Unwanted Search Terms? Do You Worry about Them if They have 0 Clicks? How Do You Get Rid of Long, Unwanted Search Terms? Do You Worry about Them if They have 0 Clicks? This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris explain how to get rid of unwanted search terms and if they're concerned with them if they aren't getting clicks.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris explain how to get rid of unwanted search terms and if they're concerned with them if they aren't getting clicks.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189193 Tue, 27 Sep 2022 07:00:00 -0500 578 google ads, google search terms full false How Often Do You Use Experiments in Testing New Settings, Bid Strategies, Ads, etc? How Often Do You Use Experiments in Testing New Settings, Bid Strategies, Ads, etc? This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about how often they use experiments when testing new settings, bid strategies, etc.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about how often they use experiments when testing new settings, bid strategies, etc.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189153 Mon, 26 Sep 2022 07:00:00 -0500 370 google ads, testing in google ads, bid strategies full false When to Make Changes to an Account? Is There a Statistical Percentage You Should Wait For? When to Make Changes to an Account? Is There a Statistical Percentage You Should Wait For? This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris explain if there's a statistical percentage of time you should wait before making changes to a Google Ads account.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris explain if there's a statistical percentage of time you should wait before making changes to a Google Ads account.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189139 Fri, 23 Sep 2022 07:00:00 -0500 305 google ads, google ads account management full false Setting Up Conversions is Easy with the New Google Tag Setting Up Conversions is Easy with the New Google Tag This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain how easy setting up conversions is with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain how easy setting up conversions is with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189131 Thu, 22 Sep 2022 07:00:00 -0500 232 google ads, google tag, conversion tracking full false Centralized Sitewide Tagging with the New Google Tag Centralized Sitewide Tagging with the New Google Tag This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss centralized sitewide tagging with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss centralized sitewide tagging with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189119 Wed, 21 Sep 2022 07:00:00 -0500 138 google ads, google tag, centralized tagging, sitewide tagging full false Combining Tags with the New Google Tag Combining Tags with the New Google Tag This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain combining tags with the new Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain combining tags with the new Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189103 Tue, 20 Sep 2022 07:00:00 -0500 172 google ads, google tag full false User-Provided Data is Coming with the New Google Tag User-Provided Data is Coming with the New Google Tag This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the user-provided data coming with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the user-provided data coming with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189094 Mon, 19 Sep 2022 07:00:00 -0500 296 google ads, google tag, user provided data full false Cross Domain Traffic is Coming with the New Google Tag Cross Domain Traffic is Coming with the New Google Tag This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss cross-domain traffic coming with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss cross-domain traffic coming with Google Tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11189069 Fri, 16 Sep 2022 07:00:00 -0500 211 google ads, google tag, cross domain traffic full false Where is the New Google Tag Available & Automatic Event Detection Where is the New Google Tag Available & Automatic Event Detection This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain where the new Google tag is available and the addition of automatic event detection. 

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain where the new Google tag is available and the addition of automatic event detection. 

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174878 Thu, 15 Sep 2022 07:00:00 -0500 366 google ads, google tag, automatic event detection full false What is Changing with the New Google Tag? What is Changing with the New Google Tag? This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the changes coming with the new Google tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the changes coming with the new Google tag.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174869 Wed, 14 Sep 2022 07:00:00 -0500 200 google ads, google tag full false The Importance of Setting Up Conversions on New Google Ads Accounts The Importance of Setting Up Conversions on New Google Ads Accounts This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss the importance of setting up conversions on new Google Ads accounts.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss the importance of setting up conversions on new Google Ads accounts.

Links:

About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174864 Tue, 13 Sep 2022 07:00:00 -0500 212 google ads, google ad conversions, google tag full false Remarketing is Powerful Remarketing is Powerful This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about the power of remarketing in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about the power of remarketing in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174848 Mon, 12 Sep 2022 07:00:00 -0500 354 google ads, google ads remarketing full false How to Get More Volume with Performance Max (Multiple Campaigns?) How to Get More Volume with Performance Max (Multiple Campaigns?) This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris explain how to get more volume with performance max with multiple campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris explain how to get more volume with performance max with multiple campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174838 Fri, 09 Sep 2022 07:00:00 -0500 645 google ads, performance max, multiple google ads campaign full false Results We’re Seeing with Max Conversion Bidding Results We’re Seeing with Max Conversion Bidding This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the results they've seen with max conversion bidding.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the results they've seen with max conversion bidding.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174827 Thu, 08 Sep 2022 07:00:00 -0500 441 google ads, max conversion bidding full false Have You Seen Broad Keywords with 10/10 Quality Scores? Have You Seen Broad Keywords with 10/10 Quality Scores? This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about their experience seeing broad keywords with 10/10 quality scores.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about their experience seeing broad keywords with 10/10 quality scores.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174820 Wed, 07 Sep 2022 07:00:00 -0500 756 google ads, google ads broad keywords, google ads quality score full false The State of Google Ads The State of Google Ads This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the current state of Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the current state of Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174814 Tue, 06 Sep 2022 07:00:00 -0500 349 google ads, google ads changes full false Is the Absolute Top Percentage 100% of the Time Possible in Google Ads? Is the Absolute Top Percentage 100% of the Time Possible in Google Ads? This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss whether or not it's possible to get the absolute top percentage 100% of the time in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss whether or not it's possible to get the absolute top percentage 100% of the time in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174804 Mon, 05 Sep 2022 07:00:00 -0500 179 google ads, absolute top percentage, full false Focusing Too Much on Quality Score in Google Ads Focusing Too Much on Quality Score in Google Ads This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about why you shouldn't focus too much on quality score in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about why you shouldn't focus too much on quality score in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174795 Fri, 02 Sep 2022 07:00:00 -0500 206 google ads, quality score, full false Running Out of Budget When You Show Number 1 in Google Ads (Low Impression Share) Running Out of Budget When You Show Number 1 in Google Ads (Low Impression Share) This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss running out of budget when you show number one in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss running out of budget when you show number one in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174789 Thu, 01 Sep 2022 07:00:00 -0500 377 google ads, google ads top position, low impression share full false Real-World Google Ads Management for the Number 1 Position Real-World Google Ads Management for the Number 1 Position This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason break down real-world Google Ads management for the number one position.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason break down real-world Google Ads management for the number one position.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174784 Wed, 31 Aug 2022 07:00:00 -0500 502 google ads, google ads top position, google ads management full false How Showing Up in the Top Position in Google Ads Affects Your Budget and Impression share How Showing Up in the Top Position in Google Ads Affects Your Budget and Impression share This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174776 Tue, 30 Aug 2022 07:00:00 -0500 216 google ads, google ads top position, google ads budget, impression share full false How to Find Your Ad Position in Google Ads How to Find Your Ad Position in Google Ads This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason explain how to find your ad position in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason explain how to find your ad position in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174769 Mon, 29 Aug 2022 07:00:00 -0500 286 google ads, google ads position full false How the Google Ads Auction Impacts Your Ad Position (Understanding Ad Rank) How the Google Ads Auction Impacts Your Ad Position (Understanding Ad Rank) This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about how the Google Ads auction impacts your ad position.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about how the Google Ads auction impacts your ad position.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174758 Fri, 26 Aug 2022 07:00:00 -0500 365 google ads, google ads ad rank, google ads top position full false Determining Which Keywords to Show Up Number One on Google Ads Determining Which Keywords to Show Up Number One on Google Ads This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss how you can determine which keywords to show up number one on Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss how you can determine which keywords to show up number one on Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174749 Thu, 25 Aug 2022 07:00:00 -0500 354 google ads, google ads keywords, google ads top position full false Why do Advertisers Want to be in the Top Position on Google Ads? Why do Advertisers Want to be in the Top Position on Google Ads? This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

]]> This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11174738 Wed, 24 Aug 2022 07:00:00 -0500 204 google ads, google ads top position full false How to Make Your Landing Page Better to Get Higher Quality Scores in Google Ads How to Make Your Landing Page Better to Get Higher Quality Scores in Google Ads This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your landing page for a higher quality score.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your landing page for a higher quality score.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11027085 Tue, 23 Aug 2022 07:00:00 -0500 360 google ads, quality score, improve clickthrough rate, expected clickthrough rate, google ad relevance full false Can Too Specific Ad Copy (AKA Prequalifying the Click) Lead to a Lower Quality Score? Can Too Specific Ad Copy (AKA Prequalifying the Click) Lead to a Lower Quality Score? This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris discuss if too specific ad copy can lead to a lower quality score.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris discuss if too specific ad copy can lead to a lower quality score.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11027075 Mon, 22 Aug 2022 07:00:00 -0500 196 google ads, quality score, improve clickthrough rate, expected clickthrough rate, google ad relevance full false How to Improve Your Clickthrough Rate in Google Ads (To Help Improve Quality Score) How to Improve Your Clickthrough Rate in Google Ads (To Help Improve Quality Score) This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your clickthrough rate in Google Ads.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your clickthrough rate in Google Ads.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11027065 Fri, 19 Aug 2022 07:00:00 -0500 463 google ads, quality score, improve clickthrough rate, expected clickthrough rate full false How to Make Ads More Relevant to Keywords in Google Ads How to Make Ads More Relevant to Keywords in Google Ads This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to make ads more relevant to keywords in Google Ads.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to make ads more relevant to keywords in Google Ads.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11027057 Thu, 18 Aug 2022 07:00:00 -0500 630 google ads, quality score, improve clickthrough rate, expected clickthrough rate full false How Often Should You Optimize for Quality Score? How Often Should You Optimize for Quality Score? This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how often you should optimize to improve your quality score.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how often you should optimize to improve your quality score.

Link: 
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11027029 Wed, 17 Aug 2022 07:00:00 -0500 484 google ads, quality score, improve clickthrough rate full false The Two Third Rules of Google Ads Management – Segments The Two Third Rules of Google Ads Management – Segments This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the third priority when managing a Google Ads campaign - segments.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the third priority when managing a Google Ads campaign - segments.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11027014 Tue, 16 Aug 2022 07:00:00 -0500 1028 google ads, google ads management, google ads segments full false The Second Rule of Google Ads Management - Quality of Traffic The Second Rule of Google Ads Management - Quality of Traffic This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the second priority when managing a Google Ads campaign - quality of traffic.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the second priority when managing a Google Ads campaign - quality of traffic.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11027007 Mon, 15 Aug 2022 07:00:00 -0500 800 google ads, google ads quality of traffic full false The First Rule of Google Ads Management - Bids and Budget The First Rule of Google Ads Management - Bids and Budget This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the first priority when managing a Google Ads campaign - bids and budget.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the first priority when managing a Google Ads campaign - bids and budget.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-11026994 Fri, 12 Aug 2022 07:00:00 -0500 950 google ads, google ads bids, google ads budget full false Testing Small Ideas with Google Ads Experiments Testing Small Ideas with Google Ads Experiments This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing small ideas with Google Ads experiments. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing small ideas with Google Ads experiments. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935731 Thu, 11 Aug 2022 07:00:00 -0500 493 google ads, google ad experiments, google ads bidding strategy, ad variation, all broad keywords, increase bids in google ads, landing page performance, search partners full false Testing Landing Page Performance in Google Ads with an Experiment Testing Landing Page Performance in Google Ads with an Experiment This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing landing page performance in Google Ads with an experiment. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing landing page performance in Google Ads with an experiment. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935726 Wed, 10 Aug 2022 07:00:00 -0500 190 google ads, google ad experiments, google ads bidding strategy, ad variation, all broad keywords, increase bids in google ads, landing page performance, search partners full false Testing a Huge Increase in Bids with an Experiment in Google Ads Testing a Huge Increase in Bids with an Experiment in Google Ads This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing a huge increase in bids with an experiment in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing a huge increase in bids with an experiment in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935722 Tue, 09 Aug 2022 07:00:00 -0500 369 google ads, google ad experiments, google ads bidding strategy, ad variation, all broad keywords, increase bids in google ads, landing page performance, search partners full false Running an All Broad Keyword Experiment Campaign in Google Ads Running an All Broad Keyword Experiment Campaign in Google Ads This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an all-broad keyword experiment campaign in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an all-broad keyword experiment campaign in Google Ads. 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935717 Mon, 08 Aug 2022 07:00:00 -0500 369 google ads, google ad experiments, google ads bidding strategy, ad variation, all broad keywords, increase bids in google ads, landing page performance, search partners full false Ad Variation Experiments in Google Ads Ad Variation Experiments in Google Ads This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running ad variation experiments in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running ad variation experiments in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935707 Fri, 05 Aug 2022 07:00:00 -0500 596 google ads, google ad experiments, google ads bidding strategy, ad variation, all broad keywords, increase bids in google ads, landing page performance, search partners full false Running an Experiment in Google Ads to Test Bidding Strategy Running an Experiment in Google Ads to Test Bidding Strategy This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an experiment in Google Ads to test bidding strategy. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an experiment in Google Ads to test bidding strategy. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935696 Thu, 04 Aug 2022 07:00:00 -0500 514 google ads, google ad experiments, google ads bidding strategy, ad variation, all broad keywords, increase bids in google ads, landing page performance, search partners full false Why We like Running Experiments in Google Ads Why We like Running Experiments in Google Ads This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris discuss why they like running experiments in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris discuss why they like running experiments in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935684 Wed, 03 Aug 2022 07:00:00 -0500 340 google ads, google ad experiments, google ads bidding strategy, ad variation, all broad keywords, increase bids in google ads, landing page performance, search partners full false Manual Bidding Strategy in Google Ads Manual Bidding Strategy in Google Ads This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a successful manual bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a successful manual bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935680 Tue, 02 Aug 2022 07:00:00 -0500 548 google ads, manual bids, bidding strategies in Google Ads full false Target Impression Share Bidding Strategy in Google Ads Target Impression Share Bidding Strategy in Google Ads This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a target impression share bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a target impression share bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935673 Mon, 01 Aug 2022 07:00:00 -0500 326 google ads, target impression share, bidding strategies in Google Ads full false Maximize Conversion Value Bidding Strategy in Google Ads Maximize Conversion Value Bidding Strategy in Google Ads This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a maximize conversion value bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a maximize conversion value bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935641 Fri, 29 Jul 2022 07:00:00 -0500 370 google ads, maximize conversion value, bidding strategies in Google Ads full false Maximize Conversions Bidding Strategy in Google Ads Maximize Conversions Bidding Strategy in Google Ads This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a maximize conversions bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a maximize conversions bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935634 Thu, 28 Jul 2022 07:00:00 -0500 739 google ads, maximize conversions, bidding strategies in Google Ads full false Maximize Clicks Bidding Strategy in Google Ads Maximize Clicks Bidding Strategy in Google Ads This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason talk about how to run a maximize clicks bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason talk about how to run a maximize clicks bidding strategy in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935628 Wed, 27 Jul 2022 07:00:00 -0500 644 google ads, maximize clicks, bidding strategies in Google Ads full false The Current State of Bid Strategies in Google Ads The Current State of Bid Strategies in Google Ads This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason discuss the current state of bid strategies in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason discuss the current state of bid strategies in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935619 Tue, 26 Jul 2022 07:00:00 -0500 372 google ads, google ads bid strategy full false Options for Adding Phrase and Exact and the Pros and Cons of Each Options for Adding Phrase and Exact and the Pros and Cons of Each This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris give options for adding phrase and exact match keywords to your Google Ads campaigns and the pros and cons of each.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris give options for adding phrase and exact match keywords to your Google Ads campaigns and the pros and cons of each.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935609 Mon, 25 Jul 2022 07:00:00 -0500 686 google ads, phrase match, exact match keywords full false Options for an Entirely Broad Account Google Ads Campaign Options for an Entirely Broad Account Google Ads Campaign This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris discuss options for an entirely broad account Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris discuss options for an entirely broad account Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935597 Fri, 22 Jul 2022 07:00:00 -0500 929 google ads, broad match keywords, broad match google ads campaign full false Sometimes Broad Keywords Work Amazing in Google Ads Sometimes Broad Keywords Work Amazing in Google Ads This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris talk about what it looks like when broad keywords work amazing in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris talk about what it looks like when broad keywords work amazing in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935594 Thu, 21 Jul 2022 07:00:00 -0500 424 google ads, broad match keywords full false Using Remarketing Lists on Search Campaigns - Should I use Target Rather than Observation? Using Remarketing Lists on Search Campaigns - Should I use Target Rather than Observation? This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about using remarketing lists on search campaigns and if we should use target rather than observation.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about using remarketing lists on search campaigns and if we should use target rather than observation.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935578 Wed, 20 Jul 2022 07:00:00 -0500 267 google ads, remarketing campaign, target remarketing, observation in google ads full false Using Similar Audiences in Google Search Using Similar Audiences in Google Search This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason give their thoughts on using similar audiences in Google search.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason give their thoughts on using similar audiences in Google search.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935566 Tue, 19 Jul 2022 07:00:00 -0500 171 google ads, similar audiences in google ads full false Should I Use Bing Ads More? Should I Use Bing Ads More? This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason discuss their thoughts on Bing and if managers should be utilizing it more. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason discuss their thoughts on Bing and if managers should be utilizing it more. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935551 Mon, 18 Jul 2022 07:00:00 -0500 313 google ads, bing ads, bing search full false What Happens if You have the Same Keyword in Two Google Ads Campaigns? What Happens if You have the Same Keyword in Two Google Ads Campaigns? This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about what happens when you have the same keyword in two different Google Ads campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about what happens when you have the same keyword in two different Google Ads campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935537 Fri, 15 Jul 2022 07:00:00 -0500 465 google ads, google ads keywords, google ads campaigns full false What to Do on Day 7 of a New Google Ads Campaign What to Do on Day 7 of a New Google Ads Campaign This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 7.

Check search terms
Add negative keywords
Add keywords (if needed)
Check spend of ad groups based on the value of traffic
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 7.

Check search terms
Add negative keywords
Add keywords (if needed)
Check spend of ad groups based on the value of traffic
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935050 Thu, 14 Jul 2022 07:00:00 -0500 360 google ads, google ads campaign launch, google ads search terms, negative keywords, ad group spend full false What to Do on Day 6 of a New Google Ads Campaign What to Do on Day 6 of a New Google Ads Campaign This is a portion of Paid Search Podcast episode 314 titled "Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 6.

Check search terms
Add negative keywords
Add keywords (if needed)
Check ad schedule/devices/location if struggling with search impression share

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 314 titled "Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 6.

Check search terms
Add negative keywords
Add keywords (if needed)
Check ad schedule/devices/location if struggling with search impression share

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10935038 Wed, 13 Jul 2022 07:00:00 -0500 210 google ads, google ads campaign launch, google ads search terms, negative keywords, search impression share full false What to Do on Day 5 of a New Google Ads Campaign What to Do on Day 5 of a New Google Ads Campaign This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 5.

Check search terms.
Add negative keywords.
Add keywords (if needed)
Check differences in SIS and positions.
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 5.

Check search terms.
Add negative keywords.
Add keywords (if needed)
Check differences in SIS and positions.
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786975 Tue, 12 Jul 2022 07:00:00 -0500 176 google ads, google ads campaign launch, google ads budget, google ads bids, google ads search terms full false What to Do on Day 4 of a New Google Ads Campaign What to Do on Day 4 of a New Google Ads Campaign This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 4. 

Check search terms.
Add negative keywords.
Add keywords (if needed)
Search search impression share and positions.
Keep SIS(rank) low
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 4. 

Check search terms.
Add negative keywords.
Add keywords (if needed)
Search search impression share and positions.
Keep SIS(rank) low
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786963 Mon, 11 Jul 2022 07:00:00 -0500 280 google ads, google ads campaign launch, google ads budget, google ads bids, google ads search terms full false What to Do on Day 3 of a New Google Ads Campaign What to Do on Day 3 of a New Google Ads Campaign This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 3.

Check search terms.
Add negative keywords.
Add keywords (if needed).
Change match types or modify keywords (If seeing a lot of unqualified search terms).

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 3.

Check search terms.
Add negative keywords.
Add keywords (if needed).
Change match types or modify keywords (If seeing a lot of unqualified search terms).

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786951 Fri, 08 Jul 2022 07:00:00 -0500 262 google ads, google ads campaign launch, google ads budget, google ads bids, google ads search terms full false What to Do on Day 2 of a New Google Ads Campaign What to Do on Day 2 of a New Google Ads Campaign This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 2. 

Check search terms.
Add negative keywords. 
Look for broad keywords to add.
Add keywords (if needed)
Add keywords based on value & risk.
Adjust bids.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 2. 

Check search terms.
Add negative keywords. 
Look for broad keywords to add.
Add keywords (if needed)
Add keywords based on value & risk.
Adjust bids.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786944 Thu, 07 Jul 2022 07:00:00 -0500 614 google ads, google ads campaign launch, google ads budget, google ads bids, google ads search terms full false What to Do on Day 1 of a New Google Ads Campaign What to Do on Day 1 of a New Google Ads Campaign This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 1. 

Set the bids and the budget.
Set keywords to phrase match.
Wait. Don’t make big changes yet.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 1. 

Set the bids and the budget.
Set keywords to phrase match.
Wait. Don’t make big changes yet.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786936 Wed, 06 Jul 2022 07:00:00 -0500 577 google ads, google ads campaign launch, google ads budget, google ads bids, google ads search terms full false How Negative Keywords Can Help Raise Your Clickthrough Rate in Google Ads How Negative Keywords Can Help Raise Your Clickthrough Rate in Google Ads This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how negative keywords can help raise your clickthrough rate in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how negative keywords can help raise your clickthrough rate in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786596 Tue, 05 Jul 2022 07:00:00 -0500 169 google ads, clickthrough rate, negative keywords full false Should You Pause Low CTR Keywords in Google Ads? Should You Pause Low CTR Keywords in Google Ads? This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss if you should pause low CTR keywords in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss if you should pause low CTR keywords in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786577 Mon, 04 Jul 2022 07:00:00 -0500 248 google ads, clickthrough rate, low CTR full false How to Improve Your Ad Copy to get a Higher Clickthrough Rate in Google Ads How to Improve Your Ad Copy to get a Higher Clickthrough Rate in Google Ads This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss how to improve your ad copy to get a higher clickthrough rate in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss how to improve your ad copy to get a higher clickthrough rate in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786570 Fri, 01 Jul 2022 07:00:00 -0500 651 google ads, clickthrough rate, google ad copy full false Is a High Clickthrough Rate Good for Quality Score in Google Ads? Is a High Clickthrough Rate Good for Quality Score in Google Ads? This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain if a high clickthrough rate is good for quality score in Google Ads.

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain if a high clickthrough rate is good for quality score in Google Ads.

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786559 Thu, 30 Jun 2022 07:00:00 -0500 763 google ads, clickthrough rate, quality score full false How Do Ad Positions in Google Ads Affect Clickthrough Rate? How Do Ad Positions in Google Ads Affect Clickthrough Rate? This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how ad positions in Google Ads affect the clickthrough rate.

Links: 

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how ad positions in Google Ads affect the clickthrough rate.

Links: 

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786547 Wed, 29 Jun 2022 07:00:00 -0500 170 google ads, clickthrough rate, google ad position full false What is a Good Clickthrough Rate in Google Ads? What is a Good Clickthrough Rate in Google Ads? This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss what a good clickthrough rate is in Google Ads.

Links: 

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss what a good clickthrough rate is in Google Ads.

Links: 

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786542 Tue, 28 Jun 2022 07:00:00 -0500 562 google ads, clickthrough rate full false How Much does Clickthrough Rate Determine Success in Google Ads? How Much does Clickthrough Rate Determine Success in Google Ads? This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how much clickthrough rate determines success in Google Ads.

Links: 

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how much clickthrough rate determines success in Google Ads.

Links: 

About Quality Score - https://support.google.com/google-ads/answer/6167118

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786532 Mon, 27 Jun 2022 07:00:00 -0500 357 google ads, clickthrough rate full false What is the Clickthrough Rate in Google Ads? What is the Clickthrough Rate in Google Ads? This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain what a clickthrough rate is in Google Ads.

Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain what a clickthrough rate is in Google Ads.

Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786521 Fri, 24 Jun 2022 07:00:00 -0500 296 google ads, clickthrough rate full false Loosening Up Your Judgment of Search Terms that Might Not Look Right in Google Ads Loosening Up Your Judgment of Search Terms that Might Not Look Right in Google Ads This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss how loosening up your judgment of search terms that might not look right can potentially improve your leads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss how loosening up your judgment of search terms that might not look right can potentially improve your leads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786316 Thu, 23 Jun 2022 07:00:00 -0500 519 google ads, search terms, quality leads full false The Global, High-Volume Keywords that have to be a Part of Every Campaign in Google Ads The Global, High-Volume Keywords that have to be a Part of Every Campaign in Google Ads This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the global, high-volume keywords that have to be a part of every campaign in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the global, high-volume keywords that have to be a part of every campaign in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786308 Wed, 22 Jun 2022 07:00:00 -0500 371 google ads, high volume keywords, google ads keywords full false How Demographics Influence Lead Quality in PPC Campaigns How Demographics Influence Lead Quality in PPC Campaigns This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how demographics influence lead quality in PPC campaigns.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how demographics influence lead quality in PPC campaigns.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786302 Tue, 21 Jun 2022 07:00:00 -0500 483 google ads, demographics in google ads, PPC campaigns full false Lead Forms versus Phone Call Leads in Google Ads Lead Forms versus Phone Call Leads in Google Ads This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss the difference between lead forms and phone call leads in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss the difference between lead forms and phone call leads in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786289 Mon, 20 Jun 2022 07:00:00 -0500 194 google ads, lead forms, phone call leads full false How Your Landing Page Influences Lead Quality in Google Ads How Your Landing Page Influences Lead Quality in Google Ads This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about how your landing page influences lead quality in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about how your landing page influences lead quality in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786276 Fri, 17 Jun 2022 07:00:00 -0500 219 google ads, quality leads in google ads, landing pages full false Using Ad Copy to get Better Leads in Google Ads Using Ad Copy to get Better Leads in Google Ads This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how you can use ad copy to get better leads in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how you can use ad copy to get better leads in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786248 Thu, 16 Jun 2022 07:00:00 -0500 268 google ads, google ad copy full false Using Search Terms to Influence Lead Quality in Google Ads Using Search Terms to Influence Lead Quality in Google Ads This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss using search terms to influence lead quality in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss using search terms to influence lead quality in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786236 Wed, 15 Jun 2022 07:00:00 -0500 627 google ads, quality leads in google ads, google ads search terms full false The Difference Between the Quantity of Leads and Quality of Leads in Google Ads The Difference Between the Quantity of Leads and Quality of Leads in Google Ads This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the difference between the quantity of leads and the quality of leads in Google Ads.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the difference between the quantity of leads and the quality of leads in Google Ads.
 
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10786210 Tue, 14 Jun 2022 07:00:00 -0500 495 google ads, quality leads in google ads full false If and How We’re Going to Start Using Click Share in Google Ads If and How We’re Going to Start Using Click Share in Google Ads This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain if they'll start using click share in light of their deep dive, and if so, how they plan to use it. 

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast



]]> This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain if they'll start using click share in light of their deep dive, and if so, how they plan to use it. 

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast



]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10669541 Mon, 13 Jun 2022 07:00:00 -0500 1044 google ads, click share full false How to Increase Your Click Share in Google Ads How to Increase Your Click Share in Google Ads This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason share strategies to help increase your click share in Google Ads.
Remember, you need to get impressions before you can get clicks. Even if you have a high impression share, your click share may still be lower. If you're managing Shopping ads, remember that multiple Shopping ads from the same advertiser can show at the same time.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast



]]> This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason share strategies to help increase your click share in Google Ads.
Remember, you need to get impressions before you can get clicks. Even if you have a high impression share, your click share may still be lower. If you're managing Shopping ads, remember that multiple Shopping ads from the same advertiser can show at the same time.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast



]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10669528 Fri, 10 Jun 2022 07:00:00 -0500 338 google ads, click share, google shopping ads full false How Click Share Works How Click Share Works This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason discuss how click share works. Similar to impression share, Google Ads analyzes the ad auctions over the course of the day and includes all auctions that your ad showed in, and the auctions where your ad competed but did not show.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason discuss how click share works. Similar to impression share, Google Ads analyzes the ad auctions over the course of the day and includes all auctions that your ad showed in, and the auctions where your ad competed but did not show.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10669519 Thu, 09 Jun 2022 07:00:00 -0500 466 google ads, click share full false What Click Share Data Tells You What Click Share Data Tells You This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason talk about what the click share data can tell you about your Google Ads campaign. 

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason talk about what the click share data can tell you about your Google Ads campaign. 

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10669495 Wed, 08 Jun 2022 07:00:00 -0500 142 google ads, click share full false What is Click Share in Google Ads? What is Click Share in Google Ads? This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason define what click share is - the estimated share of all achievable clicks that you have received, and is available only for Search, Shopping, and Hotel campaigns.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason define what click share is - the estimated share of all achievable clicks that you have received, and is available only for Search, Shopping, and Hotel campaigns.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10669477 Tue, 07 Jun 2022 07:00:00 -0500 289 google ads, click share full false Why are We Talking about Click Share? Why are We Talking about Click Share? This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain why they decided to spend an episode talking about click share.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain why they decided to spend an episode talking about click share.

About click share - https://support.google.com/google-ads/answer/6299696

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10669429 Mon, 06 Jun 2022 07:00:00 -0500 158 google ads, click share full false How to Get More Leads from Google Ads by Using More Keywords How to Get More Leads from Google Ads by Using More Keywords This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads from Google by using more keywords. Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads from Google by using more keywords. Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10617935 Fri, 03 Jun 2022 07:00:00 -0500 569 google ads, google ads keywords full false Using Settings to Get More Leads in Google Ads Using Settings to Get More Leads in Google Ads This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how you can attract more leads by changing your settings. Try altering your language, location, schedule, and audience settings.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how you can attract more leads by changing your settings. Try altering your language, location, schedule, and audience settings.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10617905 Thu, 02 Jun 2022 07:00:00 -0500 213 google ads, google ads settings full false How to Get More Leads by Increasing Your Bid Position in Google Ads How to Get More Leads by Increasing Your Bid Position in Google Ads This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads by increasing your bid position in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads by increasing your bid position in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10617929 Wed, 01 Jun 2022 07:00:00 -0500 403 google ads, google ads bid position, google ads absolute top percentage full false Advertising Options in Addition to Google Search Ads Advertising Options in Addition to Google Search Ads This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss alternative advertising options in addition to Google Ads to increase your leads such as Search Partners, remarketing, or Bing.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss alternative advertising options in addition to Google Ads to increase your leads such as Search Partners, remarketing, or Bing.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10617882 Tue, 31 May 2022 07:00:00 -0500 350 google ads, bing, google search partners, google ads remarketing full false Increase your Budget to Get More Leads in Google Ads Increase your Budget to Get More Leads in Google Ads This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss increasing your budget to get more leads in Google Ads. If your campaign is running perfectly, this is your only answer.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss increasing your budget to get more leads in Google Ads. If your campaign is running perfectly, this is your only answer.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10617875 Mon, 30 May 2022 07:00:00 -0500 451 google ads, google ads budget full false Quantity vs. Quality of Google Ads Leads Quantity vs. Quality of Google Ads Leads This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads that actually get acquired.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads that actually get acquired.

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10617866 Fri, 27 May 2022 07:00:00 -0500 194 google ads, google ads qualified leads full false When is it Time to Grow Your Google Ads Budget? When is it Time to Grow Your Google Ads Budget? This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about when it's time to grow your Google Ads budget. 

Wait until you understand what’s going on and are achieving profitability, then build on it. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about when it's time to grow your Google Ads budget. 

Wait until you understand what’s going on and are achieving profitability, then build on it. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/ 

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10573767 Thu, 26 May 2022 07:00:00 -0500 229 google ads, google ads for small businesses, google ads budget full false Why Should Small Businesses Keep It Simple When Starting Out on Google Ads? Why Should Small Businesses Keep It Simple When Starting Out on Google Ads? This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why it's best to keep it simple when you're starting a Google Ads campaign for your small business. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why it's best to keep it simple when you're starting a Google Ads campaign for your small business. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10573758 Wed, 25 May 2022 07:00:00 -0500 352 google ads, google ads for small businesses full false What Kind of Monthly Budget is Needed for Success on Google Ads for Small Businesses? What Kind of Monthly Budget is Needed for Success on Google Ads for Small Businesses? This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason discuss what budget you'll need to be successful in Google Ads for your small business.

Choose an amount you're comfortable spending for 3 months. $1,000 or more is preferred, and $500 is doable. If you're under $500 you better have one, simple campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason discuss what budget you'll need to be successful in Google Ads for your small business.

Choose an amount you're comfortable spending for 3 months. $1,000 or more is preferred, and $500 is doable. If you're under $500 you better have one, simple campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10573748 Tue, 24 May 2022 07:00:00 -0500 421 google ads, google ads for small businesses, google ads budget full false How Long Does it Take to be Successful on Google Ads? How Long Does it Take to be Successful on Google Ads? This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason share some thoughts on how long it should take to see good results in your Google Ads campaign.

While it will vary by industry, by month 3 you should be running smoothly. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason share some thoughts on how long it should take to see good results in your Google Ads campaign.

While it will vary by industry, by month 3 you should be running smoothly. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10573740 Mon, 23 May 2022 07:00:00 -0500 316 google ads, google ads for small businesses full false What Does Success Look Like on Google Ads for Small Businesses? What Does Success Look Like on Google Ads for Small Businesses? This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about what success looks like on Google Ads for small businesses.

There are so many benefits to Google Ads, including just getting data. You can also feel in control and be comfortable knowing what you’re getting.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about what success looks like on Google Ads for small businesses.

There are so many benefits to Google Ads, including just getting data. You can also feel in control and be comfortable knowing what you’re getting.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10573732 Fri, 20 May 2022 07:00:00 -0500 489 google ads, google ads for small businesses full false Why Should Small Businesses Advertise on Google? Why Should Small Businesses Advertise on Google? This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why small businesses should advertise on Google. 

It’s where your customers are and it’s the future. Better start learning now.
They’re searching for exactly what you offer.
Track everything, even if that just means search terms.
Flexible - start small, change budget, pause, experiment 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why small businesses should advertise on Google. 

It’s where your customers are and it’s the future. Better start learning now.
They’re searching for exactly what you offer.
Track everything, even if that just means search terms.
Flexible - start small, change budget, pause, experiment 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10573717 Thu, 19 May 2022 07:00:00 -0500 472 google ads, google ads for small businesses full false How to Think about Setting the Target CPA High or Low in Google Ads How to Think about Setting the Target CPA High or Low in Google Ads This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to think about setting the target CPA in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to think about setting the target CPA in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546138 Wed, 18 May 2022 07:00:00 -0500 472 google ads, target CPA full false What Values to Set on Primary and Secondary Conversions in Google Ads What Values to Set on Primary and Secondary Conversions in Google Ads This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris continue their answer about setting values on conversions in Google Ads on primary and secondary conversions and dig into what values to set.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris continue their answer about setting values on conversions in Google Ads on primary and secondary conversions and dig into what values to set.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546125 Tue, 17 May 2022 07:00:00 -0500 403 google ads, Primary Conversions, Secondary Conversions full false Setting Values on Conversions in Google Ads on Primary and Secondary Conversions Setting Values on Conversions in Google Ads on Primary and Secondary Conversions This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about setting values on conversions in Google Ads on primary and secondary conversions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about setting values on conversions in Google Ads on primary and secondary conversions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546115 Mon, 16 May 2022 07:00:00 -0500 314 google ads, Primary Conversions, Secondary Conversions full false How to Manage the Search Terms Report in Google Ads How to Manage the Search Terms Report in Google Ads This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about the changes in how to manage the search terms report in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about the changes in how to manage the search terms report in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546106 Fri, 13 May 2022 07:00:00 -0500 604 google ads, search terms report full false Thoughts on Dynamic Keyword Insertions Thoughts on Dynamic Keyword Insertions This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts on dynamic keyword insertions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts on dynamic keyword insertions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546102 Thu, 12 May 2022 07:00:00 -0500 185 google ads, dynamic keyword insertion full false How to Best Manage Google Ads Grant Accounts to Spend the Full Budget How to Best Manage Google Ads Grant Accounts to Spend the Full Budget This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question concerning how to best manage Google Ads Grant accounts to spend the full $10,000 budget.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question concerning how to best manage Google Ads Grant accounts to spend the full $10,000 budget.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546084 Wed, 11 May 2022 07:00:00 -0500 420 google ads, Google Ads Grant Accounts, Google Ads Grant budget full false Thoughts about Dynamic Geographic Insertion in Responsive Search Ads Thoughts about Dynamic Geographic Insertion in Responsive Search Ads This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts about dynamic geographic insertion in responsive search ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts about dynamic geographic insertion in responsive search ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546074 Tue, 10 May 2022 07:00:00 -0500 393 google ads, dynamic geographic insertion, responsive search ads full false How to Make Good Results GREAT with Deeper Optimizations in Google Ads How to Make Good Results GREAT with Deeper Optimizations in Google Ads This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to make good results great with deeper optimizations in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to make good results great with deeper optimizations in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10546060 Mon, 09 May 2022 07:00:00 -0500 312 google ads, google ads optimization full false Primary vs. Secondary Conversions Primary vs. Secondary Conversions This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason discuss primary vs. secondary conversions. “Include in conversion column” is gone and replaced with primary and secondary.

Link:
About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason discuss primary vs. secondary conversions. “Include in conversion column” is gone and replaced with primary and secondary.

Link:
About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10509077 Fri, 06 May 2022 07:00:00 -0500 530 google ads, google analytics, conversion tracking, primary and secondary conversion actions full false How to Set Up Lead Form Conversions in Google Analytics without Any Code How to Set Up Lead Form Conversions in Google Analytics without Any Code This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason explain how to set up lead form conversions in Google Analytics without any code.

If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted.

Link:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason explain how to set up lead form conversions in Google Analytics without any code.

If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted.

Link:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10509053 Thu, 05 May 2022 07:00:00 -0500 823 google ads, conversion tracking, google analytics, google analytics 4 full false How to View Calls Made with Google Ads Call Extension How to View Calls Made with Google Ads Call Extension This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls made with Google Ads call extension.

The Call Details Report provides the phone number, duration, time of call, and is it was answered or missed.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls made with Google Ads call extension.

The Call Details Report provides the phone number, duration, time of call, and is it was answered or missed.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10509036 Wed, 04 May 2022 07:00:00 -0500 299 google ads, call extension, conversion tracking full false Tracking Calls from the Website Tracking Calls from the Website This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from the website.

Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from the website.

Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10509026 Tue, 03 May 2022 07:00:00 -0500 413 google ads, call tracking from website, call extensions, conversion tracking full false Tracking Calls from Ads Tracking Calls from Ads This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from ads.

We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from ads.

We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10509006 Mon, 02 May 2022 07:00:00 -0500 343 google ads, conversion tracking, calls from ads, call extensions full false Call Extension Bid Adjustments Call Extension Bid Adjustments This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris dive into the topic of call extension bid adjustments in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris dive into the topic of call extension bid adjustments in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10459190 Fri, 29 Apr 2022 07:00:00 -0500 262 google ads, call extension full false Forwarding Numbers and Call Extensions Forwarding Numbers and Call Extensions This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about how call forwarding works within the call extension of Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about how call forwarding works within the call extension of Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10459183 Thu, 28 Apr 2022 07:00:00 -0500 348 google ads, call extension full false How to Schedule Your Call Extension How to Schedule Your Call Extension This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris discuss how you can schedule your call extension so you only get calls when your business is open.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris discuss how you can schedule your call extension so you only get calls when your business is open.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10459163 Wed, 27 Apr 2022 07:00:00 -0500 104 google ads, call extension full false Device Preference when Setting Up Call Extension Device Preference when Setting Up Call Extension This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about setting your device preference in the call extension feature in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about setting your device preference in the call extension feature in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10459151 Tue, 26 Apr 2022 07:00:00 -0500 191 google ads, call extension full false How Your Call Extensions Can Appear How Your Call Extensions Can Appear This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how your call extensions can appear.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how your call extensions can appear.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10459138 Mon, 25 Apr 2022 07:00:00 -0500 583 google ads, call extension full false Can My Call Extensions Show on Desktop? Can My Call Extensions Show on Desktop? This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris clear up any confusion about whether or not your call extensions can show on desktop.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris clear up any confusion about whether or not your call extensions can show on desktop.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10459027 Fri, 22 Apr 2022 07:00:00 -0500 87 google ads, call extension full false Why Don't I See My Call Extension? Why Don't I See My Call Extension? This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". Call extensions don't appear with every ad impression. In this clip, Jason and Chris explain why you may not be seeing your call extension.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". Call extensions don't appear with every ad impression. In this clip, Jason and Chris explain why you may not be seeing your call extension.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10459007 Thu, 21 Apr 2022 07:00:00 -0500 546 google ads, call extension full false The Three Levels of Call Extensions The Three Levels of Call Extensions This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain the 3 levels of call extensions - account, campaign, and ad group level.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain the 3 levels of call extensions - account, campaign, and ad group level.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10458995 Wed, 20 Apr 2022 07:00:00 -0500 160 google ads, call extension full false How Does the Call Extension Work? How Does the Call Extension Work? This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how the call extension feature works in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how the call extension feature works in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10458988 Tue, 19 Apr 2022 07:00:00 -0500 453 google ads, call extension full false Overview of the Call Extension Feature in Google Ads Overview of the Call Extension Feature in Google Ads This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris give an overview of the call extension feature in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris give an overview of the call extension feature in Google Ads.

About call extensions - https://support.google.com/google-ads/answer/2453991

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Buzzsprout-10458969 Mon, 18 Apr 2022 07:00:00 -0500 297 google ads, call extension full false What We Like About Performance Max What We Like About Performance Max This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Jason and Chris discuss what they like about performance max including the ease of set up, ability to edit creative assets, and lower CPC.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Jason and Chris discuss what they like about performance max including the ease of set up, ability to edit creative assets, and lower CPC.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10427217 Thu, 14 Apr 2022 07:00:00 -0500 773 google ads, performance max campaigns, full false What is Performance Max? What is Performance Max? This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Chris and Jason define what performance max is and does according to Google support.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Chris and Jason define what performance max is and does according to Google support.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10427191 Wed, 13 Apr 2022 07:00:00 -0500 467 google, performance max, smart shopping, local google ads campaigns, full false Think Critically about Conversion Data in Google Ads Think Critically about Conversion Data in Google Ads This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how you can think critically about conversion data in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how you can think critically about conversion data in Google Ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10342451 Tue, 12 Apr 2022 07:00:00 -0500 628 google ads, conversion data full false The Two Secrets to Using Responsive Ads The Two Secrets to Using Responsive Ads This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason share two secrets to using responsive ads - use ad copy you like and balance your needs with Google.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason share two secrets to using responsive ads - use ad copy you like and balance your needs with Google.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10342438 Mon, 11 Apr 2022 07:00:00 -0500 427 google ads, responsive ads full false How to use Broad Keywords for Success How to use Broad Keywords for Success This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason talk about how you can use broad keywords for success.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason talk about how you can use broad keywords for success.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10342425 Fri, 08 Apr 2022 07:00:00 -0500 328 google ads, broad keywords full false Stop Searching in Google to See Your Own Ads Stop Searching in Google to See Your Own Ads This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why it's detrimental to search in Google to see your own ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why it's detrimental to search in Google to see your own ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10342410 Thu, 07 Apr 2022 07:00:00 -0500 336 google ads, brand name full false How Keyword Match Types Lead to Success How Keyword Match Types Lead to Success This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how keyword match types can lead to success.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how keyword match types can lead to success.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10342404 Wed, 06 Apr 2022 07:00:00 -0500 424 google ads, google match types full false Search Terms are the Most Important Part of Google Ads Search Terms are the Most Important Part of Google Ads This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why search terms are the most important part of Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why search terms are the most important part of Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10342376 Tue, 05 Apr 2022 07:00:00 -0500 377 google ads, google search terms full false Interview with Ryan Suchit Interview with Ryan Suchit This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason interview the man who brought the advanced location feature to their attention, Ryan Suchit, who discussed how it works, if it's consistent, and his results so far. 

Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqA
Ryan’s video about location insertion in responsive search ads - https://youtu.be/k_ukaHbtJ_E

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason interview the man who brought the advanced location feature to their attention, Ryan Suchit, who discussed how it works, if it's consistent, and his results so far. 

Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqA
Ryan’s video about location insertion in responsive search ads - https://youtu.be/k_ukaHbtJ_E

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10292613 Mon, 04 Apr 2022 07:00:00 -0500 526 google ads, advanced location feature, ryan suchit, google location targeting full false Advanced Location Feature in Responsive Ads Advanced Location Feature in Responsive Ads This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about an advanced location feature in responsive ads you may not be aware of and how it can save you time on your campaign builds. 

Article referenced: 

About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001
    
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about an advanced location feature in responsive ads you may not be aware of and how it can save you time on your campaign builds. 

Article referenced: 

About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001
    
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10292591 Fri, 01 Apr 2022 07:00:00 -0500 508 google ads, google ads location targeting, advanced location feature full false We Need to Talk about Ad Strength on Responsive Ads We Need to Talk about Ad Strength on Responsive Ads This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about the effect of ad strength on responsive ads. 

Article referenced: 

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
    
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about the effect of ad strength on responsive ads. 

Article referenced: 

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
    
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10292572 Thu, 31 Mar 2022 07:00:00 -0500 628 google ads, google responsive ads, google ad strength full false NFTs Effect on Google Ads NFTs Effect on Google Ads This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies? 
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies? 
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10233854 Wed, 30 Mar 2022 07:00:00 -0500 326 google ads, nft full false SKAGs for E-Commerce SKAGs for E-Commerce This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions? 
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions? 
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10233835 Tue, 29 Mar 2022 07:00:00 -0500 352 google ads, skags, ecommerce, full false Blocking Websites in a Dynamic Remarketing Campaign Blocking Websites in a Dynamic Remarketing Campaign This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10233820 Mon, 28 Mar 2022 07:00:00 -0500 467 google ads, dynamic remarketing campaign full false Software as a Service (SaaS) Keywords Software as a Service (SaaS) Keywords This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off.  I just can't fathom why the keywords I have selected wouldn't work at all.
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com

]]> This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off.  I just can't fathom why the keywords I have selected wouldn't work at all.
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10233805 Fri, 25 Mar 2022 07:00:00 -0500 567 google ads, SKAGs, SKAGs for ecommerce full false Targeting a National Campaign for Good Results Targeting a National Campaign for Good Results This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results? 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results? 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10233786 Thu, 24 Mar 2022 07:00:00 -0500 490 google ads, google ads targeting full false How to Track Leads in Google Ads How to Track Leads in Google Ads This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Chris and Jason discuss how you can track your leads in Google Ads including calls from ads, website calls, and lead forms.
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Chris and Jason discuss how you can track your leads in Google Ads including calls from ads, website calls, and lead forms.
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213717 Wed, 23 Mar 2022 07:00:00 -0500 245 google ads, google ads for beginners, call extensions, lead form tracking full false Extensions for Google Ads Beginners Extensions for Google Ads Beginners This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Jason and Chris chat about extensions - different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets.
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Jason and Chris chat about extensions - different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets.
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213699 Tue, 22 Mar 2022 07:00:00 -0500 86 google ads, google ads for beginners, call extensions, call-outs, site links, structured snippets full false Responsive Ads for Google Ads Beginners Responsive Ads for Google Ads Beginners This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, we're talking about responsive ads and Chris explains why it's unnecessary to include the name of your company in your ad.
   
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, we're talking about responsive ads and Chris explains why it's unnecessary to include the name of your company in your ad.
   
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213678 Mon, 21 Mar 2022 07:00:00 -0500 109 google ads, google ads for beginners, google ad groups, responsive ads full false How to Find a Good Set of High-Value Google Ads Keywords How to Find a Good Set of High-Value Google Ads Keywords This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Unfortunately, there is no fool-proof method for choosing keywords, but that's no reason not to start your campaign. In this episode, Chris and Jason talk about the value of testing to find high-value keywords. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Unfortunately, there is no fool-proof method for choosing keywords, but that's no reason not to start your campaign. In this episode, Chris and Jason talk about the value of testing to find high-value keywords. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213655 Fri, 18 Mar 2022 07:00:00 -0500 325 google ads, google ads for beginners, google ads keywords full false Google Ads Match Types for Beginners Google Ads Match Types for Beginners This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris talk about why they suggest using broad match with max clicks or phrase match for new account managers. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
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]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris talk about why they suggest using broad match with max clicks or phrase match for new account managers. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213633 Thu, 17 Mar 2022 07:00:00 -0500 471 google ads, google ads match types, phrase match, broad match, exact match full false Bidding Strategy for Google Ads Beginners Bidding Strategy for Google Ads Beginners This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason explain why they suggest Google Ads beginners start by using automated bidding with max clicks. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason explain why they suggest Google Ads beginners start by using automated bidding with max clicks. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213611 Wed, 16 Mar 2022 07:00:00 -0500 241 google ads, google ads for beginners, google ads automated bidding, max clicks full false Google Ads Location Targeting with Advanced Options Google Ads Location Targeting with Advanced Options This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris discuss location targeting and dig into some advanced options to help you effectively reach as wide an audience as possible in your service area. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris discuss location targeting and dig into some advanced options to help you effectively reach as wide an audience as possible in your service area. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213587 Tue, 15 Mar 2022 07:00:00 -0500 498 google ads, google ads for beginners, google ads location targeting full false Should I Turn Search Partners and Display Network Off on My Campaign? Should I Turn Search Partners and Display Network Off on My Campaign? This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason talk about why they encourage new users to turn off Search Partners and Display Network and focus their advertising on Google only. 
   
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason talk about why they encourage new users to turn off Search Partners and Display Network and focus their advertising on Google only. 
   
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213563 Mon, 14 Mar 2022 07:00:00 -0500 345 google ads, google ads for beginners, google ads search partners, google ads display network full false How to Set Your First Month’s Budget How to Set Your First Month’s Budget This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Probably the question we hear most often is, "How much should we spend?" In this episode, Jason and Chris explain how to set your first month's budget.
  
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Probably the question we hear most often is, "How much should we spend?" In this episode, Jason and Chris explain how to set your first month's budget.
  
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213538 Fri, 11 Mar 2022 07:00:00 -0600 319 google ads, google ads budget, google ads for beginners full false How Long Does It Take Google Ads to Work? How Long Does It Take Google Ads to Work? This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Patience is key! In this episode, Chris and Jason discuss how long should you give your campaign before you expect to see results. 
  
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Patience is key! In this episode, Chris and Jason discuss how long should you give your campaign before you expect to see results. 
  
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-10213497 Thu, 10 Mar 2022 07:00:00 -0600 156 Google ads for beginners, google ads full false How To Snag Your Entry-Level PPC Marketing Job How To Snag Your Entry-Level PPC Marketing Job Today's question comes from Carlos, in Colorado Springs, Colorado. Carlos wants to know how to get an edge in applying for entry level PPC marketing jobs.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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PSP Insider - https://paidsearchpodcast.com/insider/

]]> Today's question comes from Carlos, in Colorado Springs, Colorado. Carlos wants to know how to get an edge in applying for entry level PPC marketing jobs.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-867620 Tue, 27 Nov 2018 06:00:00 -0600 307 ppc job, sem job, entry level ppc, entry level sem, adwords job, google ads job full false How To Raise Your Quality Score & Optimize Your Landing Page Experience How To Raise Your Quality Score & Optimize Your Landing Page Experience Today's question comes from Andre, in Slovenia. Andre wants to know how to raise his quality score when he has no problems with CTR or ad relevancy, and how to make his landing page experience above average. 

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Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Today's question comes from Andre, in Slovenia. Andre wants to know how to raise his quality score when he has no problems with CTR or ad relevancy, and how to make his landing page experience above average. 

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-867604 Sun, 25 Nov 2018 23:00:00 -0600 417 quality score, website quality score, google adwords quality, landing page experience, landing page stragies, landing page optimization full false How to Build Your Remarketing List for Low-Traffic Websites How to Build Your Remarketing List for Low-Traffic Websites Today's question comes from Paul, in Sunshine Coast, Australia. Paul wants to know some strategies to build his Remarketing lists more quickly for lower traffic websites.

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PSP Insider - https://paidsearchpodcast.com/insider/

]]> Today's question comes from Paul, in Sunshine Coast, Australia. Paul wants to know some strategies to build his Remarketing lists more quickly for lower traffic websites.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-867596 Thu, 22 Nov 2018 23:00:00 -0600 275 remarketing lists, low traffic website, ppc remarketing, sem remarketing, google ads remarketing, full false Tips for Your PPC Job Interview Tips for Your PPC Job Interview Today's question comes from Chloe, in London. Chloe has a job interview with the CMO (chief marketing officer) of a PPC agency, and she wants to know some tips for communicating PPC knowledge and strategy to someone at the CMO level.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Today's question comes from Chloe, in London. Chloe has a job interview with the CMO (chief marketing officer) of a PPC agency, and she wants to know some tips for communicating PPC knowledge and strategy to someone at the CMO level.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-867588 Thu, 22 Nov 2018 06:00:00 -0600 339 ppc job, ppc job interview, sem job, sem job interview, ppc interview tips, sem interview tips full false Should You Use SKAGs for Accounts With a Limited Budget? Should You Use SKAGs for Accounts With a Limited Budget? Today's question comes from Charles, in Noonan, North Dakota. Charles wants to know Jason and Chris's thoughts on SKAGs, since in his experience SKAGs are more effective on accounts with limited budget.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Today's question comes from Charles, in Noonan, North Dakota. Charles wants to know Jason and Chris's thoughts on SKAGs, since in his experience SKAGs are more effective on accounts with limited budget.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PSP Insider - https://paidsearchpodcast.com/insider/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-867582 Wed, 21 Nov 2018 14:00:00 -0600 268 skag, adwords skags, google ads skags, ppc limited budget, adwords budget, google ads budget full false How Do I Get Conversions With A Small Budget? How Do I Get Conversions With A Small Budget? Today's question comes from Kevin, in Toronto. Kevin wants to know how to get conversions when you have small-budget businesses.

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Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from Kevin, in Toronto. Kevin wants to know how to get conversions when you have small-budget businesses.

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Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-861427 Mon, 19 Nov 2018 23:00:00 -0600 320 adwords small budget, google ads small budget, conversions small budget, small business conversions full false Should Ad Extensions Be Created at Campaign or Ad Group Level? Should Ad Extensions Be Created at Campaign or Ad Group Level? Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level.

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]]> Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-861400 Mon, 19 Nov 2018 08:00:00 -0600 264 ad extensions, campaign level extensions, ad group level extensions, adwords extensions, google ads extensions full false How to Approach Beta-Responsive Search Ads How to Approach Beta-Responsive Search Ads Today's question comes from Emmit, in Port St. Lucie, Florida. Emmit wants to know what Jason and Chris think about beta-responsive search ads, and if these ads have any trackable analytics.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from Emmit, in Port St. Lucie, Florida. Emmit wants to know what Jason and Chris think about beta-responsive search ads, and if these ads have any trackable analytics.

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Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-861401 Thu, 15 Nov 2018 23:00:00 -0600 249 Beta-Responsive Search Ads, Beta-Responsive Ads, adwords updates, google ads updates, beta-responsive campaigns full false How Do I Get Remarketing for Sensitive Industries? How Do I Get Remarketing for Sensitive Industries? Today's question comes from Andrew, in Slovenia. Andrew has an e-commerce store for medical supplies, and he wants to know what to do since Google doesn't allow remarketing for his industry.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from Andrew, in Slovenia. Andrew has an e-commerce store for medical supplies, and he wants to know what to do since Google doesn't allow remarketing for his industry.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-861393 Wed, 14 Nov 2018 23:00:00 -0600 218 remarketing, adwords remarketing, google ads remarketing, sensitive industries full false What if my search terms match those of an unrelated industry? What if my search terms match those of an unrelated industry? Today's question comes from David, in Chicago. He wants to know how to target people in the Google Ads search network if your industry has the same search terms as another, unrelated industry.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from David, in Chicago. He wants to know how to target people in the Google Ads search network if your industry has the same search terms as another, unrelated industry.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-861385 Wed, 14 Nov 2018 16:00:00 -0600 377 search terms, targeting strategies, google ads search targeting, search targeting, adwords search targeting full false Bidding on No-Volume Keywords Bidding on No-Volume Keywords Today's question comes from Bernard, in Austria. Bernard wants to know how high he needs to bid on no-volume keywords.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Today's question comes from Bernard, in Austria. Bernard wants to know how high he needs to bid on no-volume keywords.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-853703 Sun, 11 Nov 2018 23:00:00 -0600 389 adwords bids, google ads bids, adwords bidding, google ads bidding, bidding strategies, no-volume keywords full false How to De-SKAG Your Google Ads Account How to De-SKAG Your Google Ads Account Today's question comes from Scott, in Minneapolis. Scott wants to know how to de-SKAG a Google Ads account.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Today's question comes from Scott, in Minneapolis. Scott wants to know how to de-SKAG a Google Ads account.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-853656 Fri, 09 Nov 2018 23:00:00 -0600 278 SKAG, remove SKAG, Google Ads structure, adwords structure, full false Keywords Suggestion Tool - Gone For Good? Keywords Suggestion Tool - Gone For Good? 84 - Hank, Tampa, Florida. How to access the keywords suggestion tool from the old AdWords interface?  

Today's question comes from Hank, in Tampa, Florida. Hank wants to know to access the keywords suggestion tool in the new AdWords interface.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> 84 - Hank, Tampa, Florida. How to access the keywords suggestion tool from the old AdWords interface?  

Today's question comes from Hank, in Tampa, Florida. Hank wants to know to access the keywords suggestion tool in the new AdWords interface.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-853679 Thu, 08 Nov 2018 23:00:00 -0600 294 keywords suggestion tool, adwords suggestions, google ads suggestions,keywords suggestions, building adwords campaign full false Getting Your First AdWords Clients Getting Your First AdWords Clients Today's question comes from Hesham, in Paris. Hesham wants to know how Chris and Jason got their first 5 AdWords clients. 

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from Hesham, in Paris. Hesham wants to know how Chris and Jason got their first 5 AdWords clients. 

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-853665 Wed, 07 Nov 2018 23:00:00 -0600 437 adwords clients, google ads clients, sem clients, building adwords business full false Why Is My Quality Score So Low? Why Is My Quality Score So Low? Today's question comes from Tom in San Carlos, California. Tom wants to know why Google has set his website's quality score so low.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Today's question comes from Tom in San Carlos, California. Tom wants to know why Google has set his website's quality score so low.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-853643 Tue, 06 Nov 2018 16:00:00 -0600 418 quality score, website quality score, google adwords quality full false How does Google's smart bidding strategies know which conversions to optimize for? How does Google's smart bidding strategies know which conversions to optimize for? Today's question comes from Rob in Brisbane. Rob wants to know how Google determines which conversions to optimize for with its smart bidding strategies?

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]]> Today's question comes from Rob in Brisbane. Rob wants to know how Google determines which conversions to optimize for with its smart bidding strategies?

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-846154 Mon, 05 Nov 2018 23:00:00 -0600 332 smart bidding strategies, google ads conversion bidding, google ads smart bidding full false Do you like SKAGS? Do you like SKAGS? Today's question comes from Peter in Home. Peter wants to know if we like single keyword ad groups (SKAGS)?

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/


]]> Today's question comes from Peter in Home. Peter wants to know if we like single keyword ad groups (SKAGS)?

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-846144 Sun, 04 Nov 2018 23:00:00 -0600 726 single keyword ad groups, skags full false How do I make an ecommerce campaign work if the product selection is bad? How do I make an ecommerce campaign work if the product selection is bad? Today's question comes from Justin in Fort Bragg. Justin wants to know how to run an ecommerce campaign if the client has a poor product selection.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Today's question comes from Justin in Fort Bragg. Justin wants to know how to run an ecommerce campaign if the client has a poor product selection.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-846131 Thu, 01 Nov 2018 23:00:00 -0500 317 google ads ecommerce, adwords ecommerce full false Should I use enhanced CPC bidding in Google Ads? Should I use enhanced CPC bidding in Google Ads? Today's question comes from Ric in Los Angeles. Ric wants to know if he should use enhanced CPC bidding?

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Today's question comes from Ric in Los Angeles. Ric wants to know if he should use enhanced CPC bidding?

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-846127 Wed, 31 Oct 2018 23:00:00 -0500 342 enhanced CPC bidding, ecpc bidding, enhanced bidding in google ads, google ads enhanced cpc bidding full false How do I get more conversions without raising the cost per conversion? How do I get more conversions without raising the cost per conversion? Today's question comes from Donatas in London in the U.K. Donatas wants to know how to get more conversions without raising the cost per conversion.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from Donatas in London in the U.K. Donatas wants to know how to get more conversions without raising the cost per conversion.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-846121 Tue, 30 Oct 2018 23:00:00 -0500 380 adwords conversions, google ads conversion, adwords cost per conversion, google ads cost per conversion full false Why don't you love SKAGS? Why don't you love SKAGS? Today's question comes from James in the U.K. and also Jonathan. James and Jonathan want to know why we don't love SKAGS.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Today's question comes from James in the U.K. and also Jonathan. James and Jonathan want to know why we don't love SKAGS.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-840203 Mon, 29 Oct 2018 23:00:00 -0500 594 skag, skags, single keyword ad group, single keyword ad groups full false How to shut off Google Ads campaigns without actually turning them off? How to shut off Google Ads campaigns without actually turning them off? Today's question comes from Kelise in Atlanta. Kelise wants to know how she can get her ads to not run without turning off her campaigns.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

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]]> Today's question comes from Kelise in Atlanta. Kelise wants to know how she can get her ads to not run without turning off her campaigns.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-840201 Sun, 28 Oct 2018 23:00:00 -0500 330 google ads settings, adwords settings full false What are my negative keyword match type options? What are my negative keyword match type options? Today's question comes from Daniel in Vancouver, Canada. Daniel wants to more about negative keyword match options.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from Daniel in Vancouver, Canada. Daniel wants to more about negative keyword match options.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-840196 Thu, 25 Oct 2018 23:00:00 -0500 508 negative keywords, negative keywords google ads, negative keywords match types full false How do I know if my phone calls from Google Ads are leading to actual sales? How do I know if my phone calls from Google Ads are leading to actual sales? Today's question comes from Amber in YouTube. Amber wants to know how many calls she gets from Google Ads campaigns end up in actual sales.

Thanks for listening! Please share this show with a friend and leave us a review on iTunes! 

Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

]]> Today's question comes from Amber in YouTube. Amber wants to know how many calls she gets from Google Ads campaigns end up in actual sales.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-840186 Wed, 24 Oct 2018 23:00:00 -0500 346 adwords call tracking, google ads call tracking, ppc call tracking, google ads call tracking full false Should I do standard or accelerated delivery in Google Ads? Should I do standard or accelerated delivery in Google Ads? Today's question comes from James in the U.K. James wants if he should use standard delivery or accelerated delivery in Google Ads.

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]]> Today's question comes from James in the U.K. James wants if he should use standard delivery or accelerated delivery in Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-840008 Tue, 23 Oct 2018 23:00:00 -0500 329 standard delivery, accelerated delivery in Google Ads, standard delivery or accelerated delivery in Google Ads. full false When should I try out high funnel keywords in Google Ads? When should I try out high funnel keywords in Google Ads? Today's question comes from Anwar in YouTube. Anwar wants to know when to try out high funnel keywords.

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]]> Today's question comes from Anwar in YouTube. Anwar wants to know when to try out high funnel keywords.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-832071 Mon, 22 Oct 2018 23:00:00 -0500 345 broad keywords google ads, google ads broad keywords, high funnel keywords google ads, high funnel keywords, keyword selections adwords full false How to test out Google Ads? How to test out Google Ads? Today's question comes from Tom in San Carlos, CA. Tom wants to know how to test out Google Ads.

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]]> Today's question comes from Tom in San Carlos, CA. Tom wants to know how to test out Google Ads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-832069 Sun, 21 Oct 2018 23:00:00 -0500 392 How to test out Google Ads, test out google ads, test google adwords, test adwords, how to try out google adwords, how to try out google ads, try google ads, try adwords full false Why is my Google Ads campaign not working? Why is my Google Ads campaign not working? Today's question comes from Paul in Melbourne, Australia. Paul wants to know why his Google Ads campaign isn't bringing in leads.

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]]> Today's question comes from Paul in Melbourne, Australia. Paul wants to know why his Google Ads campaign isn't bringing in leads.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-832059 Thu, 18 Oct 2018 23:00:00 -0500 329 Why is my Google Ads campaign not working, adwords not working, google ads not working, why isn't adwords working, why isn't google ads working full false Should I use the Google tag manager? Should I use the Google tag manager? Today's question comes from Rene in El Paso, Texas. Rene wants to know if she should use the Google tag manager?

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]]> Today's question comes from Rene in El Paso, Texas. Rene wants to know if she should use the Google tag manager?

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-832056 Wed, 17 Oct 2018 23:00:00 -0500 352 Google tag manager, adwords conversion tracking, google ads conversion tracking full false I need to change my Google Ads location targeting day to day, what do I do? I need to change my Google Ads location targeting day to day, what do I do? Today's question comes from Graham in the UK. Graham needs to change his location targeting on a day to day basis in Google Ads, and he wants to know what's the best way he can do this.

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]]> Today's question comes from Graham in the UK. Graham needs to change his location targeting on a day to day basis in Google Ads, and he wants to know what's the best way he can do this.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-832053 Tue, 16 Oct 2018 23:00:00 -0500 429 google ads location targeting, adwords location targeting, google ads location settings full false What is the most underrated Google Ads feature? What is the most underrated Google Ads feature? Today's question comes from Michael in Chicago. Michael wants to know our what our favorite feature is in Google Ads that not many people talk about or use.

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]]> Today's question comes from Michael in Chicago. Michael wants to know our what our favorite feature is in Google Ads that not many people talk about or use.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-825480 Mon, 15 Oct 2018 23:00:00 -0500 398 adwords features, adwords underrated feature, dimensions tab in adwords, google ads dimensions tab full false Are two domains allowed in Google Ads? Is it double serving? Are two domains allowed in Google Ads? Is it double serving? Today's question comes from Kevin in Washington D.C. Kevin sees one of his competitors using two domains, and Kevin wants to know if this is allowed? Is it double serving? How can he report this to Google?

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]]> Today's question comes from Kevin in Washington D.C. Kevin sees one of his competitors using two domains, and Kevin wants to know if this is allowed? Is it double serving? How can he report this to Google?

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-825474 Sun, 14 Oct 2018 23:00:00 -0500 336 double serving, double serving google ads, double serving google adwords, two domains google ads, two domains google adwords, how do i report double serving full false How are schedule and location settings controlled in Google Ads? How are schedule and location settings controlled in Google Ads? Today's question comes from John in Sydney, Australia. John wants to know how he can get his ads to show up in certain times and places. He wants to know if he can only control this at the campaign level?

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]]> Today's question comes from John in Sydney, Australia. John wants to know how he can get his ads to show up in certain times and places. He wants to know if he can only control this at the campaign level?

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-825469 Thu, 11 Oct 2018 23:00:00 -0500 273 campaign settings google ads, time and location settings google ads, adwords location settings, adwords schedule settings, adwords time settings, google ads schedule settings full false How do I advertise on Google Ads if my industry has low search volume? How do I advertise on Google Ads if my industry has low search volume? Today's question comes from Tana in Cape Town, South Africa. Tana wants to know how she can advertise effectively on Google Ads if her industry isn't searched for very often. The guys give tips on how to deal with low search volume keywords.

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]]> Today's question comes from Tana in Cape Town, South Africa. Tana wants to know how she can advertise effectively on Google Ads if her industry isn't searched for very often. The guys give tips on how to deal with low search volume keywords.

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-825433 Wed, 10 Oct 2018 23:00:00 -0500 402 low search volume keywords, low search volume on google ads, google ads low search volume, low search volume adwords, adwords low search volume full false Should each location have its own Google Ads campaign? Should each location have its own Google Ads campaign? Today's question comes from Sarah in San Antonio.  Sarah wants to know if she has a business with multiple services and multiple locations, should each location have its own campaign, or should each service have its own campaign?

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]]> Today's question comes from Sarah in San Antonio.  Sarah wants to know if she has a business with multiple services and multiple locations, should each location have its own campaign, or should each service have its own campaign?

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]]> Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-825424 Tue, 09 Oct 2018 23:00:00 -0500 348 google ads locations, google ads campaign structure, google ads account structure, structure of google ads account, google adwords campaign structure full false Is 100% search impression share possible? Is 100% search impression share possible? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-819679 Mon, 08 Oct 2018 23:00:00 -0500 372 search impression share, average position, 100% search impression share, impression share in google ads, adwords search impression share full false How do I run a small daily budget, high cost per click campaign? How do I run a small daily budget, high cost per click campaign? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-819676 Sun, 07 Oct 2018 23:00:00 -0500 327 cost per click, daily google ads budget, expensive cost per click keywords, full false Is Google Ads a good fit for advertising a book? Is Google Ads a good fit for advertising a book? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-819674 Thu, 04 Oct 2018 23:00:00 -0500 413 google ads for authors, google ads for books, selling books, how to advertise a book, how to advertise your book, advertising a book on google full false Different campaigns for broad match and exact match keywords Different campaigns for broad match and exact match keywords Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-819669 Wed, 03 Oct 2018 23:00:00 -0500 415 exact match, broad match, keyword match types, adwords campaigns, google ads campaigns full false Google Ads Tips For Web Design Companies Google Ads Tips For Web Design Companies Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-819665 Mon, 01 Oct 2018 23:00:00 -0500 452 Google Ads For Web Design Companies, adwords for web design companies, adwords for web designers, google ads for web design full false How To Communicate Your AdWords Knowledge How To Communicate Your AdWords Knowledge Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-812975 Mon, 01 Oct 2018 23:00:00 -0500 383 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts, adwords experience, adwords resume, google ads experience, google ads resume, adwords jobs, google ads jobs full false Duplicate Keywords Across Campaigns Duplicate Keywords Across Campaigns Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-812948 Sun, 30 Sep 2018 23:00:00 -0500 283 adwords goals, google ads goals, adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts,campaign structure, ad group structure, adwords structure, keyword full false To SKAG or Not To SKAG? To SKAG or Not To SKAG? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-812968 Thu, 27 Sep 2018 23:00:00 -0500 300 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,keywords,campaign structure,adwords structure,SKAG, SKAG pros and cons full false Can You Compete With Your Big AdWords Competitors? Can You Compete With Your Big AdWords Competitors? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-812955 Wed, 26 Sep 2018 23:00:00 -0500 391 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts, AdWords competitors, google ads competitors, full false Get New Clients For Your Service Business Get New Clients For Your Service Business Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-809146 Tue, 25 Sep 2018 23:00:00 -0500 329 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,new clients, new leads,service industry leads, service company leads, carpet leads, air duct leads full false 3rd Headline & 2nd Description Line in Google Ads! 3rd Headline & 2nd Description Line in Google Ads! Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-809152 Sun, 23 Sep 2018 23:00:00 -0500 232 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts, google ads headlines, writing ads full false Goals or No Goals in Google Ads? Goals or No Goals in Google Ads? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-809140 Sat, 22 Sep 2018 23:00:00 -0500 258 adwords goals, google ads goals, adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts,campaign structure, ad group structure, adwords structure full false Google Ads Campaigns With Different Campaign Goals Google Ads Campaigns With Different Campaign Goals Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-809136 Wed, 19 Sep 2018 23:00:00 -0500 317 campaign goals, adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts,campaign structure, ad group structure, adwords structure,google recommendations full false Is Your AdWords Account Structure Over-Complicated? Is Your AdWords Account Structure Over-Complicated? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-794715 Mon, 17 Sep 2018 23:00:00 -0500 488 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts,campaign structure, ad group structure, adwords structure full false Get More AdWords Clients From Upwork Get More AdWords Clients From Upwork Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-794690 Tue, 11 Sep 2018 23:00:00 -0500 508 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts, upwork,adwords clients,google ads clients full false Attribution Models in Google Ads Attribution Models in Google Ads Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-794648 Mon, 10 Sep 2018 23:00:00 -0500 353 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts,attribution, google ads attribution, conversion attribution full false Dealing With The New AdWords Conversion Code Dealing With The New AdWords Conversion Code Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-789056 Tue, 04 Sep 2018 23:00:00 -0500 609 adwords podcast,ppc podcast,adwords experts,ppc experts,google ads podcast,google ads q&a,ppc q&a,conversion code,adwords conversions, google ads conversions full false 1 Ads, 2 Ads, 3 Ads, 4? Optimize Your Ads 1 Ads, 2 Ads, 3 Ads, 4? Optimize Your Ads Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-789038 Mon, 03 Sep 2018 23:00:00 -0500 367 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,google ads podcast, google ads help, google ads experts,campaign structure, ad group structure, adwords structure,google recommendations full false How To Prove AdWords Campaign Performance How To Prove AdWords Campaign Performance Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-788357 Tue, 28 Aug 2018 23:00:00 -0500 549 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts, campaign performance, performance metrics, adwords metrics, google ads metrics, ad performance full false Auto-Created Ads by Google - Yea or Nay? Auto-Created Ads by Google - Yea or Nay? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-783019 Mon, 27 Aug 2018 23:00:00 -0500 284 adwords podcast,ppc podcast,adwords experts,ppc experts,google ads podcast,google ads q&a,ppc q&a,google suggestions, suggested ads, adwords auto ads, full false Managing Your Client's AdWords Account Managing Your Client's AdWords Account Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-783004 Tue, 21 Aug 2018 23:00:00 -0500 307 adwords podcast,ppc podcast,adwords experts,ppc experts,google ads podcast,google ads q&a,ppc q&a,managing client accounts,adwords clients full false How To Get More AdWords Traffic How To Get More AdWords Traffic Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-771168 Mon, 13 Aug 2018 23:00:00 -0500 420 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,adwords traffic,google traffic, ad traffic, raise bids, advertising budget full false Broad Keywords: How Many To Add? Broad Keywords: How Many To Add? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-771117 Tue, 07 Aug 2018 23:00:00 -0500 322 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,keywords,campaign structure,adwords structure,broad keywords,google recommendations full false Too Many Keywords? Time To Simplify... Too Many Keywords? Time To Simplify... Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-748654 Sun, 22 Jul 2018 23:00:00 -0500 445 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,keywords,keyword bids,bid management,ad group bids,keyword structure,ad group structure,campaign structure,adwords structure full false Should YOU Sort Keywords By Match Type? Should YOU Sort Keywords By Match Type? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-748658 Mon, 16 Jul 2018 23:00:00 -0500 423 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,keywords,match types,keyword match,ad groups,adwords structure,keyword structure,campaign structure full false Uh-Oh? Keywords Below First Page Bid Uh-Oh? Keywords Below First Page Bid Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-742117 Mon, 09 Jul 2018 23:00:00 -0500 407 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,first page bid,keywords,Adwords bidding,keyword bids,bid management full false How Does Match Type Affect CPC? How Does Match Type Affect CPC? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-742066 Mon, 02 Jul 2018 23:00:00 -0500 305 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,cpc,match type,broad match,phrase match,exact match full false AdWords Automation - Should You Be Worried? AdWords Automation - Should You Be Worried? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-738163 Mon, 02 Jul 2018 23:00:00 -0500 433 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,adwords automation,automated ppc full false Top Tips for Reading AdWords Reports Top Tips for Reading AdWords Reports Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-736741 Tue, 26 Jun 2018 23:00:00 -0500 445 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,adwords experts,ppc experts,adwords reporting,ppc reporting,advertising reports full false How to Get Hired at an AdWords Agency How to Get Hired at an AdWords Agency Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-731137 Mon, 18 Jun 2018 23:00:00 -0500 554 adwords jobs, how to get a job, get a job, adwords agency jobs, ppc jobs, ppc agency jobs, how to get an adwords job full false How To Compete With HUGE Companies In Google AdWords How To Compete With HUGE Companies In Google AdWords Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-731136 Mon, 18 Jun 2018 23:00:00 -0500 471 competeting in adwords, small businesses on adwords, adwords competition, competing with big companies in AdWords full false Simplify AdWords With Automated Rules Simplify AdWords With Automated Rules Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-725919 Thu, 14 Jun 2018 23:00:00 -0500 491 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,automated rules,automate adwords,adwords experts,ppc experts,rules in adwords full false Free vs. Paid Call Tracking Free vs. Paid Call Tracking Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-725618 Tue, 12 Jun 2018 23:00:00 -0500 651 adwords tips,adwords podcast,adwords help,ppc tips,ppc podcast,ppc help,call tracking,conversion tracking,track conversions,b2b,adwords experts,adwords calls full false Get AdWords Volume in Competitive Industries Get AdWords Volume in Competitive Industries Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-715760 Thu, 07 Jun 2018 23:00:00 -0500 394 adwords podcasts,adwords experts,adwords tips,ppc podcasts,ppc experts,ppc tips,adwords volume,advertising volume,impression volume,adwords problems full false Low Impression Share... What's Your Move? Low Impression Share... What's Your Move? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-715751 Tue, 05 Jun 2018 23:00:00 -0500 391 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts, adwords impressions, low impressions, adverti full false Location Keywords - To Target Or Not To Target Location Keywords - To Target Or Not To Target Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-710836 Thu, 31 May 2018 23:00:00 -0500 349 adwords podcast, adwords experts, ppc podcast, ppc experts, location keywords, keyword strategy, adwords locations, adwords keywords, adwords targeting full false Top-of-Funnel PPC Advertising Top-of-Funnel PPC Advertising Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-710827 Tue, 29 May 2018 23:00:00 -0500 574 sales funnel,adwords podcast,ppc podcast,adwords tips,ppc tips,top of funnel,top of funnel advertising,sales funnel advertising full false How To Get More Impressions On AdWords How To Get More Impressions On AdWords Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-710825 Thu, 24 May 2018 23:00:00 -0500 469 adwords podcast,ppc podcast,adwords tips,adwords strategies,ppc strategies,adwords experts,adwords traffic,adwords impressions,how to get impressions full false Should You Run Ads on Brand? Should You Run Ads on Brand? Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-704940 Tue, 22 May 2018 23:00:00 -0500 491 full false How To Advertise SEO/PPC Services How To Advertise SEO/PPC Services Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-704936 Thu, 17 May 2018 23:00:00 -0500 342 ppc podcast,adwords tips,adwords strategies,ppc strategies,advertising for seo,advertising for ppc,advertise seo services,advertise ppc services,adwords for agencies,adwords experts,advertise seo,advertise sem,advertise ppc full false Finding A Home For Your Star Keywords Finding A Home For Your Star Keywords Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-704935 Tue, 15 May 2018 23:00:00 -0500 318 keyword optimization,ad group strategy,adwords podcast,ppc podcast,keyword strategies,ppc tips,adwords tips,adwords account structure,ad groups full false Best Reporting Practices for Comparing Data Best Reporting Practices for Comparing Data Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-685353 Tue, 01 May 2018 23:00:00 -0500 506 AdWords tips, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts full false Pros & Cons of "Maximize Conversions" Bidding Strategy Pros & Cons of "Maximize Conversions" Bidding Strategy Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-685352 Thu, 26 Apr 2018 23:00:00 -0500 426 AdWords bidding strategies, bidding strategies, ppc bidding strategies, how to setup bidding in AdWords, AdWords bidding, maximize conversions bidding, maximize conversions AdWords, automated bidding AdWords, AdWords help, AdWords tips full false How To Attract Deep-In-The-Funnel Customers How To Attract Deep-In-The-Funnel Customers Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-685351 Mon, 23 Apr 2018 23:00:00 -0500 409 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, buying funnel, deep in the funnel customers, deep funnel customers, deep funnel leads, deep funnel keywords full false How To Avoid Showing Ads When Your Competitors Show Theirs How To Avoid Showing Ads When Your Competitors Show Theirs Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-681906 Thu, 19 Apr 2018 23:00:00 -0500 390 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts full false How To Track The Date & Time Your Conversions Are Made How To Track The Date & Time Your Conversions Are Made Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-681385 Tue, 17 Apr 2018 23:00:00 -0500 359 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts, conversion tracking full false Conversion Tracking With Limited Options Conversion Tracking With Limited Options Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-674926 Thu, 12 Apr 2018 23:00:00 -0500 383 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts full false How To Get High-Value B2B Leads How To Get High-Value B2B Leads Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-674903 Tue, 10 Apr 2018 23:00:00 -0500 477 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts, B2B, B2B leads, business to business leads full false Help! My AdWords Campaign Won't Run Help! My AdWords Campaign Won't Run Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-672023 Thu, 05 Apr 2018 23:00:00 -0500 297 AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts, AdWords troubleshooting full false Success With AdWords Bidding Strategies Success With AdWords Bidding Strategies Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-672027 Tue, 03 Apr 2018 23:00:00 -0500 453 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts full false Secrets To Winning On High-Competition Keywords Secrets To Winning On High-Competition Keywords Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-672036 Thu, 29 Mar 2018 23:00:00 -0500 387 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts full false How To Manage Bids On AdWords How To Manage Bids On AdWords Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-672039 Wed, 28 Mar 2018 23:00:00 -0500 402 AdWords tips, landing page, AdWords, AdWords management, online marketing, ppc advertising, ppc marketing, ppc management, adwords podcasts, digital marketing podcasts, digital marketing experts, ppc podcasts full false How To Structure A Google Shopping AdWords Campaign How To Structure A Google Shopping AdWords Campaign Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts Buzzsprout-664968 Tue, 20 Mar 2018 23:00:00 -0500 661 ppc podcast, shopping campaigns, AdWords podcast, AdWords tips, AdWords Q & A, AdWords questions, advertising podcast, marketing podcast full false How Much Should You Pay an AdWords Manager? 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