“Culture” is the most overused word in business and one of the least defined, which is exactly why so many teams drift into drama, burnout, and inconsistent performance. We wanted a definition you can actually use, not a slogan on a wall. So we start by grounding everything in experience: the full set of cognitive, emotional, sensory, and behavioral responses people have across the entire journey, before and after they work with you, buy from you, or join your team. When you see experience end-to-end, it becomes obvious why organizational culture is the first lever that shapes every outcome downstream.

Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

Listen to Brian Wright on Dr. Glenn Krieger's OrthoPreneur Podcast https://podcasts.apple.com/us/podcast/the-orthopreneurs-podcast-with-dr-glenn-krieger/id1446375553?i=1000751184177

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Then we break culture into four practical parts you can audit immediately. First is the invisible blueprint: what your team does when nobody is watching, especially at the end of a hard day. Second is shared language, because the phrases you allow (“we don’t have time,” “we can’t,” “why change?”) quietly set the mood, effort level, and follow-through of the whole workplace culture. If you want a proactive team, you have to lead the language from the top and make it consistent across the group.

From there we get into behavioral standards, including the uncomfortable truth that your “best performer” can be your biggest culture leak if they treat people badly. Great leadership sets a floor for acceptable behavior and refuses to reward results that come with disrespect. Finally, we talk accountability as the social contract that makes the other three parts real and repeatable, creating a culture that attracts and retains exceptional talent. If you found this useful, subscribe, share it with a colleague, and leave a five-star review so more leaders can build a healthier, higher-performing team.

The most dangerous leadership myth might be the one we repeat without thinking: “If you want to be the best, learn from the best.” That sounds right until you look at sports history and workplace reality, where elite performers often become painfully average coaches. We unpack why greatness isn’t automatically teachable, and how the curse of knowledge turns natural talent into a barrier when someone is responsible for training, onboarding, and developing a team.

Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

Listen to Brian Wright on Dr. Glenn Krieger's OrthoPreneur Podcast https://podcasts.apple.com/us/podcast/the-orthopreneurs-podcast-with-dr-glenn-krieger/id1446375553?i=1000751184177

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We start with a timely basketball story and a simple question that opens the whole topic: why are so many great coaches not the best players? From there, we break down the difference between executing and leading. Playing is an internal skill, built on fast processing and instinct. Coaching and business leadership are external skills, built on communication, culture, diplomacy, and the ability to deconstruct a complex task into clear steps. If your manager cannot teach the steps, their “genius” does not scale.

You’ll hear why role players and bench veterans often outperform stars as leaders: they study, they monitor, they understand the entire roster, and they get good at making other people better. We also call out a common failure point in practice management and team performance: naming someone a “lead” without leadership training, then keeping them so busy they never have time to observe, take notes, and coach. If you’ve ever heard “Susie isn’t trainable,” we challenge you to ask a harder question: is the system broken, or is the coach unprepared?

If this helped you rethink promotions, coaching, and employee training, subscribe, leave a five-star review, and share the episode with a leader who needs the bench perspective. What’s one role you’ve promoted based on skill instead of teaching ability?

In the end, leadership is the greatest form of marketing, sales and hospitality. The culture in your business (or in your practice) will determine all outcomes you want to achieve. The greatest entrepreneurs and the greatest businesses spend the majority of their marketing efforts on training leaders how to create great cultures. Are you? 

The business world loves to tell owners how to serve everyone else, while quietly ignoring what it costs the person at the top. When you’re dealing with higher taxes, tighter regulations, HR headaches, and constant expectations to stay upbeat, the most dangerous move isn’t working hard, it’s doing it alone. I’m making the case that the “lone wolf” approach is not strength at all, it’s exposure, and it slowly turns into stress, tunnel vision, and decision paralysis.

Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

Listen to Brian Wright on Dr. Glenn Krieger's OrthoPreneur Podcast https://podcasts.apple.com/us/podcast/the-orthopreneurs-podcast-with-dr-glenn-krieger/id1446375553?i=1000751184177

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More about today's episode: 

The business world loves to tell owners how to serve everyone else, while quietly ignoring what it costs the person at the top. When you’re dealing with higher taxes, tighter regulations, HR headaches, and constant expectations to stay upbeat, the most dangerous move isn’t working hard, it’s doing it alone. I’m making the case that the “lone wolf” approach is not strength at all, it’s exposure, and it slowly turns into stress, tunnel vision, and decision paralysis.

I walk through a story I love: cows try to outrun a storm by scattering, while buffalo tighten up and run straight into it together. That difference explains a lot about entrepreneurship, leadership, and orthodontic practice management right now. The storm is going to hit either way. What changes the outcome is whether you face it in isolation or with a real mastermind group that functions like a player-led locker room, where peers challenge you, call out blind spots, and keep you accountable.

We also talk about filter fatigue, the mental taxation of filtering bad news and carrying every crisis yourself, plus the echo chamber effect that happens when your only sounding board is your team or a room full of yes people. To make it practical, I end with a five-question accountability audit you can use immediately to spot what you’re avoiding, where your calendar is out of sync with your goals, and what yellow flag you’ve been hiding.

If you’re building a small business, running a dental practice, or leading any team under pressure, subscribe, share this with another owner who needs it, and leave a five-star review so more entrepreneurs can stop fighting the storm alone.

📲 Stay connected with New Patient Group:
🔹 Website: https://www.newpatientgroup.com
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Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

Listen to Brian Wright on Dr. Glenn Krieger's OrthoPreneur Podcast https://podcasts.apple.com/us/podcast/the-orthopreneurs-podcast-with-dr-glenn-krieger/id1446375553?i=1000751184177

Thank you to our Sponsors

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Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice ... This podcast is the hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, consulting and digital marketing services, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! 

📲 Stay connected with New Patient Group:
🔹 Website: https://www.newpatientgroup.com
🔹 Instagram: https://www.instagram.com/newpatientgroup/
🔹 Facebook: https://www.facebook.com/newpatientgroup1
🔹 LinkedIn: https://www.linkedin.com/company/newpatientgroup
🔹 TikTok: https://www.tiktok.com/@newpatientgroup

🎧 Follow The Brian Wright Show:
🔹 Podcast: https://bwshow.com/
🔹 Instagram: https:/

What if the smartest person in the room is the one holding the notebook, not the microphone? We take a hard look at the myth of the flawless expert and show how the top 1% actually operate: they ask better questions, expose their blind spots, and invest in help that installs real change.

We open with a story from a conference “expert panel” that painted a perfect picture on stage while privately admitting to hiring headaches, cultural friction, and conversion gaps. That contrast sparks a deeper conversation about what true expertise looks like in business and clinical practice. Instead of broadcasting highlight reels, genuine leaders share the misses, the messy middle, and the playbooks that stopped repeat mistakes. You’ll hear why showing failed cases and imperfect systems accelerates learning across teams, and how honesty shortens the distance between where you are and where you want to go.

From there, we dig into the hidden cost of silent audiences. When webinars and events end with few questions, it’s not a sign of mastery; it’s a sign of fear. We walk through practical ways to be “the dumbest person in the room” on purpose: take notes, ask for concrete examples, push for the first three steps, and turn abstract advice into procedures you can measure. Along the way, we break down why elite operators spend less on advertising and more on process, training, and patient or customer experience—because great systems become their marketing.

If you’re ready to rethink what it means to be an expert, this conversation gives you a new standard: visible learning, open questions, and repeatable execution. Subscribe for more candid strategies, share this with a colleague who needs a nudge toward curiosity, and leave a review to tell us the one question you’re co

Click here: Learn More & Register for NPG Iconic ... The Greatest Leadership & Culture  Event Ever Created for Orthodontists  

Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

Listen to Brian Wright on Dr. Glenn Krieger's OrthoPreneur Podcast https://podcasts.apple.com/us/podcast/the-orthopreneurs-podcast-with-dr-glenn-krieger/id1446375553?i=1000751184177

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Quotas get checked off. Legacies get talked about for years. We’re pulling back the curtain on why “good” numbers can coexist with low morale, vanishing initiative, and creeping turnover—and how to flip that dynamic by leading people, not spreadsheets.

We start with a simple tale that’s all too common: a top performer saves hundreds of hours with an automated workflow and gets dinged for being five minutes late. That’s transactional leadership in a nutshell—an exchange of time for money and compliance for praise—efficient in the short term and corrosive over time. From there, we unpack the traits of transactional cultures: rigid rules, quarterly thinking, burnout, and a blind spot for investments that free time and lift quality. Then we go deeper into transformational leadership, where recognition, opportunity, and mentorship replace micromanagement, and where initiatives that challenge “how we’ve always done it” get a genuine pilot, not a polite burial.

You’ll hear why Howard Schultz refused to cut healthcare for part-time partners at Starbucks—despite a $300M “savings”—and how that choice slashed turnover and compounded loyalty. We contrast that with Blockbuster’s fixation on late fees, a classic data-trap that protected today’s slice while forfeiting tomorrow’s market. We also rewrite our opening story with a different leader, one who sets aside the keyboard, studies the idea, and gives the innovator a platform to teach. The result isn’t a one-time spike; it’s a culture shift from renters to owners.

Along the way, we share scenario drills you can use right now: how to respond to a missed deadline, test a bold policy change, staff an emergency weekend without bribery, and run an annual review that charts a three-year path. Expect clear, practical takeaways rooted in leadership fundamentals—individualized consideration, intellectual stimulation, inspirational motivation, and modeling the behavior you want repeated.

If you’re ready to retain great people, attract better ones, and build a patient or customer experience that keeps winning, hit play. Then share this with a manager who still thinks bonuses are the only lever. Subscribe, leave a quick review, and tell us: which habit are you changing first?

Click here: Learn More & Register for NPG Iconic ... The Greatest Leadership & Culture  Event Ever Created for Orthodontists  

Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

Thank you to our Sponsors

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If your bonus plan pays for signatures today but ignores wins tomorrow, you’re training your team to abandon your best prospects. We pull back the curtain on a costly flaw hiding in many practices: same-day-only incentives that deflate morale, raise churn, and starve the pipeline. The fix isn’t more pressure at the money moment; it’s smarter, teamwide incentives that reward consistent follow-up and real conversion over time.

We start with the anxiety every owner knows: that hollow feeling when the pending list runs dry. Then we reframe the pending list as a core business asset—inventory you can shape with thoughtful systems. You’ll hear a real-world case from a practice where treatment coordinators loved new processes yet felt helpless, because their bonus vanished the second a patient walked out without signing. We show how today’s shoppers call five offices, visit three, and need a trust-rich journey across every touchpoint, from the first phone call to the clinical handoff.

Next, we map a practical playbook for turning prospects into starts: a steady cadence of calls, texts, emails, and short personalized videos; messages that evolve from education to objection-handling; and micro-commitments that lower friction, like reserving a start date or pre-approving financing. Then we connect process to pay. Instead of isolating the treatment coordinator, we propose a shared pool that rewards overall conversion within 30 to 60 days, with a smaller kicker for same-day signatures. Reception, clinical assistants, and digital intake all share in the outcome because they shape trust long before the contract appears.

By the end, you’ll have a clear blueprint: treat the pipeline like gold, coach the team to follow through with empathy and precision, and align incentives with behaviors that actually drive starts. Ready to replace guesswork with a system that compounds wins? Subscribe for future deep dives, share this with a colleague who needs a bonus reboot, and leave a quick review to tell us the one follow-up tactic you’re adopting this week.

🎙 Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice ... This podcast is the hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, consulting and digital marketing services, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! 

📲 Stay connected with New Patient Group:
🔹 Website: https://www.newpatientgroup.com
🔹 Instagram: https://www.instagram.com/newpatientgroup/
🔹 Facebook: https://www.facebook.com/newpatientgroup1
🔹 LinkedIn: https://www.linkedin.com/company/newpatientgroup
🔹 TikTok: https://www.tiktok.com/@newpatientgroup

🎧 Follow The Brian Wright Show:
🔹 Podcast: https://bwshow.com/
🔹 Instagram: https://www.instagr

Click here: Learn More & Register for NPG Iconic ... The Greatest Leadership & Culture  Event Ever Created https://newpatientgroup.com/npg-iconic/

Click here: Schedule an Online Consultation with our Founder & CEO, Brian Wright

Thank you to our Sponsors

https://newpatientgroup.com

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Ever feel like your team showed up to a gunfight with a butter knife? We unpack why so many workplaces are battling apathy, low compliance, and revolving-door hiring—then trace the cause back to something most leaders overlook: the psychology of parenting styles that shape how people give and receive leadership.

We break down the four core styles—authoritarian (brick wall), permissive (marshmallow), uninvolved (ghost), and authoritative (backbone)—and show how each plays out at work. You’ll hear clear examples of why “because I said so” collapses under modern expectations, how “be nice” cultures quietly drive away your best performers, and why absentee leadership starves teams of direction and trust. Then we get practical with the authoritative approach: high standards plus high warmth. That means non-negotiables explained with a strong why, empathy for real life, consistent coaching, and firm accountability. Expect real talk on good turnover vs bad turnover, building compliance without nagging, and turning role-play, scripting, and patient experience into daily habits that stick.

If you lead a practice or a growing team, this conversation gives you a lens to diagnose culture, reset expectations, and recruit people who want to build something bigger than a paycheck. You’ll learn how to deliver clarity under stress, pair praise with feedback, and replace endless reminders with systems that scale. The payoff is a tighter culture, stronger compliance, and a brand employees and patients recommend without being asked.

If this resonated, follow the show, share it with a leader who needs a backbone boost, and leave a five-star review so more entrepreneurs and practice owners can find it.

Click here to learn more and register you and your team for for NPG Iconic! 

Click here to follow The Brian Wright Show Podcast

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to meet with our Founder/CEO, Brian Wright 

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WrightChat

🎙 Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice. your hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! 

Ever stare at a packed schedule and wonder why your day still feels inefficient? We dug into that tension and found a hidden flaw: compliant, well-tracking patients are still coming in for routine checks that add little to no value. The fix isn’t more software—it’s a sharper mindset and a tighter process that lets AI and remote monitoring do the heavy lifting while we reserve chair time for what truly matters.

We walk through the exact chairside audit that exposes unnecessary visits in minutes. Start with three questions: Is the case tracking? Is the patient compliant? Is hygiene and elastic wear acceptable? When those answers are yes, an in-person visit often becomes a legacy habit rather than a clinical need. From there, we redefine the assistant role as a coach who interprets data, reinforces habits, and helps decide when a patient should be seen physically versus virtually. This shift doesn’t just free up time; it enhances the patient experience by reducing life disruptions that can quietly fuel noncompliance.

You’ll get a simple, repeatable plan: track unnecessary appointments for thirty days, set clear thresholds for “come in” vs “stay remote,” update scheduling templates to reflect reality, and script messaging that frames fewer visits as a premium experience. We also talk about letting go of control, trusting your AI signals, and using your monitoring coordinator as a proactive gatekeeper. The payoff is immediate—less chaos, more profitable chair time, and happier patients who feel progress without constant interruptions.

If you’re ready to trade ghost appointments for focused, high-value visits, hit play and take notes. Subscribe for more Quick Tips, share this with a colleague who’s drowning in routine checks, and leave a review to tell us what changed after you ran the audit.

Click here to learn more and register you and your team for for NPG Iconic! 

Click here to follow The Brian Wright Show Podcast

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to meet with our Founder/CEO, Brian Wright 

Thank you to our Sponsors

New Patient Group

WrightChat

🎙 Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice. your hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! #artificialintelligence 

Today's Episode

Imagine code being written right now that could either transform a patient’s outcome or make your role feel obsolete. That tension sits at the heart of our conversation as we explore how AI acts like a mirror, revealing six human attitudes that determine whether we build a stronger future or get sidelined by fear and delay.

We dig into innovators and early adopters who turn AI into leverage—automating notes, freeing treatment coordinators to sell, and scaling follow-up—while skeptics and laggards wait for perfect proof and lose time. Drawing on vivid examples from aviation, we look at why Navy pilots are barred from touching controls in zero visibility and how synthetic vision and guided approaches have slashed human error. The takeaway is simple and uncomfortable: AI won’t replace you, but the professional who uses AI will. That single belief shift changes how we lead teams, design workflows, and compete.

We also map the utilitarian, the neophobe, and the ethical watchdog—three stances that each carry benefits and risks. You’ll see where efficiency thinking can stall transformation, how fear of losing “craft” can actually block creative time, and why ethics and privacy matter without smothering innovation. To make it practical, we share high-impact starting points inside a private practice or any service business: AI transcription and summaries in consults, smart monitoring that flags exceptions, proactive outreach cadences, and team routines that keep humans focused on empathy and high-value decisions.

Close by taking our quick attitude quiz to pinpoint your bias and choose your next move. If you’re ready to lead in a world where invisible AI already touches search, streaming, and safety, this is your playbook. Subscribe, share with a colleague who needs a nudge, and leave a review to help more owners and clinicians turn AI into an advantage.

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Many leaders chase growth by turning up the marketing spend, tightening forecasts, and demanding tighter KPIs, only to wonder why sales flatten or margins erode. The overlooked truth is simple: people don’t buy numbers, they buy belief. When a team loses conviction in the product, no ad, script, or dashboard can save results. This episode centers on a real moment inside an orthodontic practice where a treatment coordinator quietly admitted she didn’t see what they offered as “needed.” That single belief undermined their ability to charge premium fees, deliver a standout experience, and convert with confidence. The point scales beyond orthodontics to any business: passion fuels pricing power, referrals, and resilient growth.

A single quiet comment can tank your growth. During an onsite training, a treatment coordinator said, “It’s not like we’re selling washers and dryers,” and the room shifted. That one belief—seeing orthodontics as a mere want—explained slipping conversions, pricing pushback, and a team that hit targets without heart. We dig into how conviction fuels sales, why a people-first culture beats a dashboard, and how to rebuild passion so your team sells value with confidence.We walk through the training that revealed the gap, then reframe value with a story of a patient whose new smile unlocked self-belief, career courage, and everyday joy. Whether you run an orthodontic practice, a restaurant, or a software company, the pattern holds: when your team believes the product changes lives, they project energy that customers feel. That energy improves close rates, earns referrals, and protects premium pricing—especially when the economy tightens and shoppers compare more. Tools like outcome simulations and thoughtful financial presentations work best when powered by genuine enthusiasm and clear psychology: what to say, when to say it, and why it matters.This season finale doubles as a leadership playbook. If meetings obsess over production and collections, you breed apathy. Shift the focus to stories, experiences, and innovation. Celebrate transformations, collect reviews and videos, and coach your coordinators and front desk to connect process with purpose. The result is a culture that outperforms campaigns, because marketing becomes an amplifier instead of a crutch. Head into 2026 with a team that believes, a price that reflects your value, and a customer experience that earns loyalty instead of discount hunting.If this resonates, share it with a colleague, subscribe for season nine, and leave a five-star review. Ready to turn belief into results? Book time through the link in the description and let’s build your people-first growth plan.

Click here to schedule free consultation with New Patient Group and/or WrightChat 

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Imagine pouring money into ads, watching clicks climb, and then hearing nothing back. In this episode Brian Wright becomes your guide through an invisible drain that’s quietly siphoning revenue from businesses of every kind—the modern website. Using startling consumer data, he tells the story of how a customer’s journey can die in 50 milliseconds, how slow loading elements repel nearly half of visitors, and how missing phone numbers and poor mobile design send prospects straight to a competitor.

Through sharp, real-world examples and hard-hitting statistics, Brian paints a picture of the digital battlefield: attention spans are shrinking, expectations shot up during COVID, and video is now a secret weapon—landing pages with video convert up to 86% better. He walks you inside the mind of the visitor and the workflow of a practice, showing how design, speed, messaging, and phone skills must act as one team rather than a string of disconnected vendors.

This episode reads like a detective story: follow the clues (site speed, pop-ups, contact info, mobile layout, and video presence), find the leaks, and close them. Brian explains how small fixes can dramatically increase conversions without spending more on ads—reclaiming missed new patients and customers by simply making your website do what it’s supposed to do: welcome, inform, and convert.

If you’re a business owner, marketer, or practice leader tired of chasing more traffic, this episode is a portrait of opportunity. Listen to learn which mistakes are quietly costing you thousands, how to prioritize the quick wins, and why the smartest marketing starts with a site that respects your visitors’ time and attention. By the end, you’ll see your website not as an expense but as the most powerful chapter in your customer’s story—if you let it be.

Click here to access our Trust vs. Performance, Navy Seals Leadership Course

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📲 Stay connected with New Patient Group: 🔹 Website: https://www.newpatientgroup.com 🔹 Instagram: https://www.instagram.com/newpatientgroup/ 🔹 Facebook: https://www.facebook.com/newpatientgroup1 🔹 LinkedIn: https://www.linkedin.com/company/newpatientgroup 🔹 TikTok: https://www.tiktok.com/@newpatientgroup 🎧 Follow The Brian Wright Show: 🔹 Podcast: https://bwshow.com/ 🔹 Instagram: https://www.instagram.com/brianwrightshowofficial/ 🔹 TikTok: https://www.tiktok.com/@brianwrightshow 💬 Connect with WrightChat: 🔹 Website: https://www.wrightchat.com 🔹 Instagram: https://www.instagram.com/wright.chat/ 🔹 Facebook: https://www.facebook.com/wrightchat ✨ More Resources: ✅ Learn about our Boot Camps: https://www.newpatientgroup.com/ortho-bootcamps/ ✅ Explore ICONIC 2025: https://www.newpatientgroup.com/npg-iconic/ ✅ Watch more episodes of 5 Fantastic Minutes: https://www.youtube.com/playlist?list=PLAJ69GxyiCfg8c8roUChRu2xUgMWLLwDF 🙏 Thank You to Our Sponsors 🔹 New Patient Group – https://www.newpatientgroup.com 🔹 WrightChat – https://www.wrightchat.com

Navy Seals Leadership Transformation: Walk with me into a clinic on the brink of change. A new practice has just been bought, job descriptions are being rewired, and a well‑meaning consultant hands over a tiered pay scale that looks sensible on paper: pay more for experience, less for newcomers. But behind the neat columns and numbers, a different story is unfolding—one that determines whether this place will thrive or merely survive.

In this episode Brian Wright sits down with a doctor to dismantle a common myth: that hands‑on skill alone justifies higher pay. He introduces us to Judy—a brilliant, seasoned assistant who knows every procedure but refuses to be coached, sows discord, and drains the team. Then there’s Susie—a rookie with a bright attitude, relentless work ethic, and an appetite to learn. Which one should you invest in? Which one will make your practice an elite people business?

Through candid coaching, real examples, and a leadership lens honed by Navy SEAL‑style trust and performance principles, Brian rewrites the hiring playbook. This episode reveals how pay structures that reward performance on paper while ignoring trust, coachability, and culture actually sabotage long‑term success. He shows why transformational leaders must prioritize mindset, training, and the invisible attributes that make teammates lift each other higher.

Expect clear, provocative advice: stop paying a disruptive high performer more simply because they hit metrics today. Start paying the people who bring energy, ownership, and relentless improvement—because those are the hires that make a business hum regardless of economic swings or external pressures. You’ll hear practical scenes from the trenches, leadership truths that sting a

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

What if I told you the most powerful marketing you already own costs nothing, sits inside your front door, and can be deployed the moment you finish this episode? In this episode Brian Wright pulls back the curtain on a simple, overlooked advantage—being family-owned—and shows how that single truth can turn casual customers into lifelong fans who will happily pay more and spread your name through the community.

Brian opens by painting a scene from the road: standing after a headline event, hearing the same worries—corporations buying practices, rising competition, the panic to slash prices. Then he points to the counterintuitive truth: when you can’t control the economy, you can control your message and the experience inside your doors. He uses sharp, real-world examples—restaurants that never ask for five-star reviews, waiting lists of patients who were told “let me think about it”—to show how millions in revenue are left unclaimed because businesses don’t know how to ask or tell their own story.

Drawing on surprising studies and crisp anecdotes, Brian layers in data that brings the strategy to life: consumers perceive family businesses as more authentic, trustworthy, and worth paying for, with younger generations especially motivated by shared values and purpose. He cites research that shows willingness to spend more to keep local shops thriving and reminds listeners that 91% of people remain loyal because of experience—proof that how you communicate matters far more than how much you spend on ads.

But this is not theorizing. The episode drills into exact ways to use the family-owned message: put it on your website, your social videos, your first phone call, your welcome tour, even a QR code on a postcard that pops up a short owner-led message. Train your team to articulate benefits—consistent care, investments in top-quality materials and technology, transparency about sourcing—and turn those statements into emotional reasons to choose you over a corporate alternative.

Brian reframes leadership as the ability to change behavior: it’s not enough to have the idea—great le

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About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

Today's Episode

Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we’ve always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act.

Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle.

This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor’s decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt.

Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.

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Lights, studio, truth. Brian Wright and returning co-host Dr. Robert Barton open this episode like a frank conversation between business partners who refuse polite platitudes. What begins as a backyard reunion — complete with whitewater rafting and a busted plantar fascia — quickly becomes a case study in missed opportunity: Dr. Barton’s urgent call to a nearby clinic goes unanswered, and what follows is a forensic tour of why that single moment represents a universal epidemic in customer acquisition.

Through anecdote and data, Brian and Robert unpack five stealthy ways practices and small businesses quietly lose new patients and customers: inconsistent Google hours that push prospects away before they even dial, voicemails and web leads that die in a queue, missed calls that never get returned, undertrained front-desk staff who can’t sell value over price, and the mindset that confuses cheaper with smarter. They don’t sugarcoat the truth — this episode will make you uncomfortable if you’re not ready to act.

Every story is a lesson. Dr. Barton’s snapped plantar fascia and the failed local clinic become the entry point into startling statistics — nearly half of inbound medical/dental calls go unanswered — and a vivid metaphor: your practice is a leaky boat, and plugging those holes is far more effective than bailing water with more advertising. Brian and Robert show how tiny operational shifts (adjusting your Google hours, answering web leads in under 10 minutes, owning the voicemail follow-up) convert casual searchers into loyal fans — the people who drive referral streams and exponential growth.

But this episode is not just technical advice; it’s a leadership story. They challenge owners to stop asking staff if calls are being answered (staff rarely tell the boss when things fail) and instead take ownership: observe, mystery-call, measure, and train. Real-world vignettes — from Whole Foods baggers to treatment coordinators and back-office chaos — illustrate how experience and hospitality can command higher prices and deeper loyalty, while penny-pinching on operations leaks annual revenue that never shows up on the balance sheet.

Listen for practical takeaways you can act on immediately: how to rethink your Google profile, why rapid lead response matters, the scripts and mindset that make front-desk conversations convert, and why outsourcing or backup answering services can be a surgical fix the moment you implement them. If you want blunt, evidence-backed advice delivered with humor, urgency, and a co-host who’s been in the trenches, press play — and bring a notepad.

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz 

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their

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Have you ever wondered why some businesses consistently outperform others despite similar marketing budgets and strategies? The answer often lies in what Brian Wright calls "the million-dollar leaky hole" – those critical blind spots that never show up on financial reports yet silently drain your business of potential revenue.

Through an eye-opening story about a dental practice wanting to sell more clear aligners while putting their own team members in traditional braces, Brian reveals a fundamental truth that applies across all industries: your team cannot effectively sell what they haven't personally experienced. This seemingly small oversight creates a credibility gap that no amount of traditional marketing can overcome.

Drawing parallels to the restaurant industry, where top-performing establishments ensure waitstaff taste every menu item to become passionate storytellers rather than mere order-takers, Brian demonstrates how personal experience transforms ordinary team members into powerful sales advocates. The most successful businesses don't just train their people on features and benefits – they invest in ensuring their team can speak authentically about their products from firsthand experience.

This episode challenges conventional thinking about what constitutes a worthwhile business investment. Rather than viewing employee training and product experience as expenses to be minimized, Brian reframes them as your most powerful marketing assets. He explains why businesses that appear to be "saving money" by cutting corners on team experience are actually losing fortunes in missed sales opportunities and diminished conversion rates.

Whether you're a healthcare provider, restaurant owner, retail entrepreneur, or service professional, this insight-packed episode will transform how you think about employee development and its direct connection to sales performance. Ready to discover and plug the silent leaks in your business? This episode provides the roadmap to turning your team into authentic storytellers who naturally drive revenue growth.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World:

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Much More! 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

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Ever feel torn between implementing ideas quickly and taking time to perfect them? You're not alone. This fundamental tension exists in every business and personal development journey.Most entrepreneurs, clinicians, and professionals fall into one of two problematic approaches. Some try implementing everything simultaneously – throwing spaghetti at the wall without focus or follow-through. Others spend years trying to perfect ideas before launching, afraid of what might go wrong.The secret to extraordinary results lies in combining these seemingly contradictory approaches. The most successful businesses implement ideas immediately but perfect them slowly. They launch quickly, embrace early imperfections, then commit to relentless, methodical improvement through consistent practice.As one powerful example, Brian shares how some businesses and dental practices would spend an entire year mastering just phone training, implementing ideas immediately but practicing weekly until excellence became automatic. This approach works across industries – from five-star hotels and Michelin restaurants to healthcare practices and beyond.This disciplined focus is harder than ever in our distraction-filled world. With human attention spans now shorter than goldfish (just 1.3 seconds for Gen Z!) and over 10,000 marketing messages bombarding us daily, the ability to maintain relentless focus on improvement has become a genuine superpower.Whether you're growing a business, advancing your career, or pursuing personal goals, this hybrid approach delivers transformative results. Implement fast, perfect slowly, and watch as you leave the competition behind.Ready to transform your approach? Subscribe to The Brian Wright Show on YouTube and your favorite podcast platforms for more business-changing insights!

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The gap between knowing and doing might be the single greatest predictor of success in business and life. In this thought-provoking episode, Brian Wright tackles the dangerous misconception that gathering information alone leads to progress.

Have you ever found yourself researching, planning, and preparing for so long that you never actually take the first step? You're experiencing what psychologists call the "Deep Dive Effect" – the tendency to seek excessive information before taking action, often resulting in decision paralysis or missed opportunities. Brian shares the eye-opening story of meeting a young man who had spent two years preparing to launch a podcast without recording a single episode, perfectly illustrating how knowledge without implementation becomes wasted potential.

The most successful business leaders don't wait for perfect information. They adopt a "ready, shoot, aim" approach – launching initiatives quickly, learning from real feedback, and refining as they go. Meanwhile, their competition remains stuck in research mode, paralyzed by contradicting advice and information overload. This pattern proves especially challenging for professionals with analytical minds, like clinicians or engineers, whose training emphasizes precision over action.

What truly sets top-performing businesses apart isn't superior knowledge but superior implementation. While the masses flock to marketing seminars, the elite few obsess over creating remarkable customer experiences that turn clients into advocates. They build systems that differentiate their business at every touchpoint, recognizing that external competition isn't their real challenge – their ability to implement knowledge effectively is.

Remember: your greatest competitor isn't the new business opening down the street. It's your willingness to act on what you know, even imperfectly. Start with small steps, learn through implementation, and understand that knowledge without action is just expensive education. Your success depends not on what you know, but on what you do with what you know.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe to The Brian Wright Show Podcast 

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Click here to subscribe to the New Patient Group YouTube Station.

What makes a truly exceptional marketing company? Contrary to popular belief, it's not about generating more calls or leads—it's about attracting the right customers for your specific business model.

In this eye-opening episode, I challenge the widespread misconception that marketing success is measured by lead volume rather than lead quality. Drawing from my extensive experience working with businesses across multiple industries, I introduce the crucial Best Western/JW Marriott/Ritz-Carlton framework to help you identify your business positioning and align your marketing accordingly.

The stark reality is that many businesses waste marketing dollars attracting prospects who will never convert because there's a fundamental mismatch between the marketing and the business model. Whether you're trying to be the premium provider commanding top prices or a volume-based business with competitive rates, your marketing strategy must reflect that positioning to attract customers who already value what you offer.

This episode provides actionable insights on how to evaluate marketing companies, what questions to ask during the selection process, and why template-based marketing fails premium businesses. You'll learn why raising prices requires simultaneously increasing perceived value, and how your entire customer journey—from digital presence to physical space to team training—must align with the expectations set by your marketing.

For business owners tired of high lead numbers but disappointing conversion rates, this conversation offers a transformational perspective on marketing that focuses on quality over quantity. The right marketing doesn't just fill your pipeline—it fills your pipeline with people ready to say "yes" to what you offer at your desired price point.

Ready to transform how you think about marketing for your business? This episode will change your approach forever. Like, subscribe, and share with fellow business owners who need to hear this message!

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

Click here to register for the Ultimate Leadership, Sales & Hospitality Event ... NPG Iconic! 

Click here to Book Brian Wright to Speak at your Event:or to your Business

Start Growing your Business Today - Click here to Schedule a Free Consultation with New Patient Group and/or WrightChat

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast

Click here to Follow The Brian Wright Show on Instagram

The Brian Wright Show is dedicated to entrepreneurs, their employees and family members but for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic, new economy marketplace. 

Today's Episode

Leadership requires decisive action, not permission slips. In this revealing episode, I pull back the curtain on one of the most damaging leadership approaches plaguing businesses today: consensus leadership. Through a powerful real-world story about an orthodontist who sabotaged her own success by seeking employee approval, we explore why letting your team make critical business decisions is fundamentally flawed.

Have you ever found yourself waiting for your team's blessing before implementing changes you know your business desperately needs? You're not alone. Many entrepreneurs and business owners fall into this trap, consulting with employees who lack both innovation mindsets and the perspective needed to make strategic decisions. I share why this approach isn't just problematic—it's completely backward.

The episode highlights a crucial distinction that transformative leaders understand: there's a world of difference between inspiring your team with the "why" behind changes and asking their permission to implement them. True leadership means having the courage to say, "This is the direction we're going" rather than asking, "Is this direction okay with everyone?" The most successful visionaries throughout history didn't achieve greatness through committee votes.

Whether you're running a dental practice, restaurant, retail store, or any other business, this episode offers actionable insights on how to balance team input with decisive leadership. You'll learn how to create a culture of innovation where getting your team's buy-in enhances execution but never determines direction. The path to growth begins when you stop asking for permission to lead.

Ready to transform your leadership approach? Subscribe to the podcast and join us at our upcoming Iconic Event in Nashville this October, where we'll dive deeper into the strategies that separate transformative leaders from tentative managers.

Click here to register you and your team for NPG Iconic. 

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Understanding what "customer experience" or "patient experience" truly means might be the most powerful competitive advantage you're overlooking. Despite being a buzzword in businesses worldwide, when asked to define it, most leaders draw a complete blank. This fundamental disconnect prevents organizations from delivering the transformative experiences that turn ordinary customers into passionate advocates.

Customer experience isn't just having friendly staff—that's merely one ingredient in a complex recipe. The true psychological definition is "the totality of cognitive, effective, sensory and behavioral responses of a customer during all stages of the consumption process." This encompasses every single touchpoint before and after purchase. While hospitality skills and customer service are components, neither captures the comprehensive journey that shapes how people perceive your brand.

The most successful businesses—from five-star hotels to Michelin restaurants—understand this distinction. They don't obsess over financial metrics; they obsess over creating exceptional moments at every interaction point. This mindset shift produces remarkable results: when you focus on crafting extraordinary experiences, sales and referrals naturally follow. The organizations fixated on experiences consistently outperform those fixated on numbers.

This same principle applies equally to employee experience. Your team members experience a journey with touchpoints before and after being hired, each one shaping their engagement and performance. The culture you create directly impacts how well they'll deliver exceptional customer experiences when nobody's watching. True leadership means mapping these journeys, identifying every interaction, and finding ways to make each one uniquely valuable.

Ready to transform your approach? Map every customer touchpoint, evaluate how each compares to competitors, and remember that regardless of your industry—you're in the people business first. Join us at our upcoming Nashville event to develop the skills needed to implement this experience-focused mindset across your organization.

Welcome to the Brian Wright Show, a podcast downloaded in 127 countries. This podcast, formerly known as the New Patient Group Podcast, is dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. 

The Brian Wright Show Podcast is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Us

Click here to Schedule a Free Consultation

Click here to Subscribe to The Brian Wright Show Podcast

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The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

What if you approached each business day with the same urgent focus you feel when a one-star review appears? This transformative mindset shift could revolutionize your business's online reputation and eliminate the anxiety that comes with negative feedback.

Most business owners operate in reactive mode - they're completely engaged with daily clinical or operational tasks until something goes wrong. When that dreaded one-star review appears, suddenly there's panic, emergency meetings, and a desperate scramble to offset the damage. But this reactive approach misses the fundamental opportunity to build a proactive review strategy from day one.

The modern consumer researches more thoroughly than ever before, often contacting five or more businesses before making decisions. In this landscape, your review profile serves as your digital storefront, with authenticity being the key differentiator. Rather than obsessing over a perfect 5.0 score (which consumers increasingly view with skepticism), the goal should be a substantial collection of genuine reviews averaging around 4.8-4.9 - a range that communicates excellence while maintaining credibility.

Implementing this proactive approach requires structural commitment: weekly strategy sessions focusing specifically on review generation, incorporating review objectives into morning team meetings, training staff to recognize satisfaction cues, and creating effective asking techniques. The real power comes from consistency - collecting one positive review daily creates a powerful buffer against the occasional negative experience that every business inevitably encounters.

For employees, becoming a champion of the review-gathering process adds tremendous value both personally and professionally. In a job market where finding dedicated, growth-oriented talent remains challenging, being the team member who consistently contributes to building the business's online reputation can significantly enhance your career trajectory and earning potential.

Ready to transform your approach? Stop waiting for crises to care about your reputation. Build the systems, train your team, and create the consistency that turns review management from a source of anxiety into a cornerstone of your business strategy.

Click here to Schedule a Free Consultation 

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast 

Click here to Follow The Brian Wright Show on Instagram 

The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?

In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.

Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.

Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.

About our Host: 

Brian Wright is the Founder of& CEO of New Patient Group and WrightChat.  ⁨@NewPatientGroupWrightChat⁩   He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Blind spots—those weaknesses and vulnerabilities we can't see—may be the single biggest obstacle standing between us and success in our lives, careers, and businesses. What makes these blind spots so dangerous isn't just their existence, but our stubborn refusal to acknowledge them even when they're staring us directly in the face.

Consider this eye-opening case study: A large orthodontic practice with 11 locations was convinced their marketing team wasn't doing their job because new patient numbers weren't where they wanted them. The marketing company, confident in their performance, commissioned a mystery shopping evaluation of the practice's patient acquisition process. The results were staggering—over $4,150,000 in lost revenue from mishandled opportunities. New patient calls went unanswered during business hours. When calls were answered, staff fumbled basic questions about insurance and pricing. Email inquiries sat for days without responses, and online form submissions were met with generic, unhelpful replies.

The practice's leadership team had convinced themselves their problem was external—they needed more marketing, more phone calls, more leads. But the reality painted a completely different picture: the problem wasn't that people weren't finding them; it was that potential patients were finding them and then being lost through poor systems and untrained staff. This is what psychologists call "tunnel vision"—becoming so fixated on what we believe is the problem that we miss seeing the actual issues right in front of us.

This phenomenon isn't limited to business. In our personal lives, we might blame external circumstances for relationship difficulties while ignoring our own unhelpful behaviors. In our careers, we might attribute lack of advancement to office politics rather than addressing our own skill gaps. The pattern is the same: we look outward for problems when we should be looking inward.

Why is it so difficult to identify our blind spots? Often, it's because acknowledging them requires us to accept uncomfortable truths about ourselves. It's easier to blame marketing, the economy, or competitors than to admit our leadership or systems are flawed. This defensive posture prevents growth and perpetuates the very problems we're trying to solve.

To break through this cycle, we must be willing to seek and accept feedback—especially from experts who can see what we cannot. This requires humility and courage. It means asking tough questions: What am I missing? Where am I vulnerable? What weaknesses are holding back my progress? The most successful people and organizations actively seek out this kind of feedback rather than avoiding or rejecting it.

Remember that success is never about one thing—it's a journey with multiple components working together. Just as a baseball umpire must track the entire path of a pitch rather than fixating on the release point (what umpires call "tunnel vision"), we must see the complete picture of our challenges rather than obsessing over a single aspect. When we expand our perspective to consider the entire journey, solutions become more apparent and more

The Four Essential Steps to Presenting Money to Today's Consumer (Receive $100 OFF when using  promo code: cash flow)  https://npguniversity.samcart.com/products/money

Install Five Star Hotel and Michelin Star Restaurant Experiences into your Business/Practice to Skyrocket Culture, New Customers (New Patients), Sales, Revenue and More: https://newpatientgroup.com/

Let us Answer, Speak as your own Team Member, Remote into your Software and Schedule your New Patients at: https://wrightchat.com/

Book Brian Wright to Speak at your Event: https://newpatientgroup.com/book-brian-wright/

Schedule a Free Business Consultation at: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Iconic Event - Transform your Life, Career & Business at: https://newpatientgroup.com/npg-iconic/

Today's episode: 

Cash is king, but timing is everything. In this eye-opening episode, Brian Wright (with a face swollen from an unexpected shrimp allergy) delivers a masterclass on why cash now is always more valuable than cash tomorrow – and provides three game-changing strategies to boost your immediate cash flow.

Most entrepreneurs and business owners take a reactive approach to cash management, only seeking funding when they're already desperate. Brian flips this conventional wisdom on its head, explaining why securing loans when your business is thriving puts you in a position of strength rather than vulnerability. Not only will you get better terms, but the psychological benefits of having healthy cash reserves will actually help you perform better as a leader, making it a win-win financial strategy.

The episode dives deep into a brilliant refinancing strategy that can transform your cash position overnight by working with existing customers. By helping your customers lower their monthly payments while simultaneously putting cash in your bank account within days, you create value for both parties. Brian provides tactical advice on how to present these offers effectively using consensus and proper framing to drive acceptance.

Finally, Brian challenges listeners to rethink their approach to paid-in-full discounts. He explains why $6,000 today can actually be more valuable than $7,000 spread over 18 months, especially considering inflation and opportunity costs. This counterintuitive approach to pricing demonstrates why sometimes you need to "stop tripping over dollars to pick up pennies" – particularly when cash flow matters most.

Whether you're currently struggling with cash flow or enjoying healthy financial reserves, these proactive strategies will help safeguard your business against future uncertainty. Because as Brian wisely reminds us, none of us knows what our businesses will face six months from now – which is precisely why being proactive about cash flow today is so critical for tomorrow's success.

Ready to transform your approach to business finances? Subscribe to the podcast and check out Brian's new on-demand course on presenting money effectively to today's consumer.

This podcast is dedicated to helping those that want to get more out their life, career and/or business (practice). The topics discussed on this podcast are leadership, culture, sales, new patients, new customers, marketing, and so much more.

Free Consultation: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Book Brian Wright: https://newpatientgroup.com/book-brian-wright/

Iconic Events: https://newpatientgroup.com/npg-iconic/

Live Bootcamps: https://newpatientgroup.com/ortho-bootcamps/#bootcamp-overview

In today's fast-paced world of business, the importance of a professional image cannot be overstated, yet many business owners overlook it. This podcast episode explores the connection between personal presentation and the success of a business, drawing on relatable anecdotes and real-life examples. The discussion stems from an amusing incident involving a coffee lid, which serves as a metaphor for the inexplicable challenges we face when we are too close to a situation to see its obvious resolution. The underlying message here is clear: businesses often become fixated on intricate problems while ignoring straightforward solutions that may be staring them right in the face.

Throughout the conversation, the hosts emphasize that just as two grown men struggled to put a lid on a coffee mug, professionals often fail to recognize simple issues that compromise their effectiveness and credibility. As we continue our exploration, it becomes apparent that examining one's professional image is crucial across various industries. Businesses from hospitality to healthcare must maintain a favorable impression. For instance, how can a plastic surgeon expect clients to trust them if they themselves do not embody the care and precision they promise?

There is significant power in aligning personal and professional credibility. The episode also dives into the world of orthodontics, spotlighting the irony of orthodontists potentially having crooked teeth. This paradox highlights how perception can greatly influence decision-making and sales. If patients see that their provider has not addressed their own dental issues, they might question the quality of care they would receive, thereby impacting the provider’s credibility and business success.

The episode further discusses a major rebranding announcement, shifting from the New Patient Group to The Brian Wright Show. The rebranding aims to appeal to a broader audience, demonstrating the need for businesses to adapt and innovate continually. The hosts clarify that this transformation does not signify a departure from their core values but rather an expansion of their reach to serve various entrepreneurial sectors.

This podcast episode serves as a powerful reminder to all business owners: Sometimes, the most straightforward solutions can have the most staggering impacts. The episode urges listeners to take a step back, assess their professional image, and reflect on how it influences customer perceptions and sales. The need for clarity in communication and self-presentation is paramount, as these elements can either hinder or enhance business growth. As we conclude our discussion, listeners are encouraged to embrace change and actively look for improvements, thereby ensuring they remain competitive in an ever-evolving market.

Why Us? https://newpatientgroup.com/

According to Dental Economics, conversion in Dentistry has dipped to 32%. That same study done in Orthodontics shows a dip into the high 40% for conversion. Conversion for all other specialties has crashed as well. Facts are the consumer has changed and is always changing. This course targets those changes and teaches you advanced skill-sets that will grow your practice and save you time as well.

Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

This episode explores how listening to clinical peers can unintentionally sabotage your success. It emphasizes the need for transparency in mentorship and the importance of seeking diverse expertise beyond your immediate professional bubble.

• The importance of choosing mentors carefully
• Recognizing that clinical speakers may present an unrealistic image
• The need for honest discussions about challenges faced in practice
• Valuing insights from outside of your industry for balanced guidance
• Defining a true expert as someone who shares both successes and struggles
• Reevaluating the advice one follows based on personal business goals
• Encouraging critical thinking when consuming mentorship advice
• The impact of industry trends on individualized practices
• Promoting an authentic approach to professional growth
• A call to actively seek mentorship that aligns with one's personal vision

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

Digitalizing, Immersing & Transforming your Exam Room for Increased Conversions, Starts & Revenue! Welcome to another edition of the New Patient Group Podcast with our Founder & CEO, Brian Wright. The go to voice for the biggest names in Dentistry, Orthodontics and beyond for practices wanting to dominate the new economy. 

This podcast episode explores the critical importance of creating immersive patient experiences in healthcare settings. By rethinking the aesthetics and functionality of exam rooms and viewing expenditures as investments, practices can significantly enhance patient engagement and conversion rates.

• The significance of an immersive experience in healthcare
• Outdated exam room setups reduce patient engagement
• Viewing expenses as investments rather than costs
• Modern furniture and technology enhance patient interactions
• Staff training on presentation skills can improve conversions
• The value of mastermind groups for collaborative improvement
• Aligning healthcare practices with hospitality principles

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators
- And More!

This episode emphasizes the critical need for denta practices, orthodontic practices and more to invest in creating immersive and modern patient environments that enhance engagement and conversion rates. We discuss ways to align aesthetics with technology, transforming outdated spaces into welcoming, inviting areas that foster trust and excitement around treatment options.

• Exploring the disconnect between waiting rooms and exam rooms
• The importance of aligning aesthetics with patient experience
• Rethinking costs as investments for better practice outcomes
• The role of modern technology in engaging patients
• Strategies for improving the overall patient journey
• Encouraging a shift towards a hospitality-focused mindset
• Actionable recommendations for practice design improvements
• The impact of examining furniture choices on patient comfort
• Discussing the shortcomings of traditional scheduling templates
• Urging participation in the mastermind group for ongoing growth

Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators
-- And More!

Click here to learn more and join our Clinical, Business and Life MasterMind
Group. Work closely with the most forward thinking doctors in healthcare and our Founder & CEO, Brian Wright.

Click here to choose your day and time to meet with us online to help you create a plan of success.

Book Suggestion: Tim Ferris - The Four Hour Work Week

Welcome to 2025! Watch our Founder & CEO get the year kicked off with long time New Patient Group and WrightChat customer, Dr. Bob Skopek. This episode encourages listeners to redefine their understanding of growth, focusing on efficiency and quality rather than volume. Key topics include tracking important metrics, identifying personal financial goals, seeking mentorship, and pursuing continuous education to enhance business practices for a healthier work-life balance.

• Reimagining growth as working smarter, not harder
• Understanding your personal magic number for financial freedom
• Importance of tracking earnings per hour rather than just volume
• Differences between being a business owner and an entrepreneur
• Benefits of outsourcing non-essential tasks for increased efficiency
• Importance of mentorship in developing professional skills
• Role of ongoing education in staying effective and current in the field

What if you could redefine success by working smarter, not harder? Our latest episode promises to transform your approach to business as we explore the flourishing possibilities of 2025, a year brimming with innovation and resilience. Discover how the entrepreneurial mindset and strategic efficiency can outshine traditional growth metrics and help you thrive even when the economy takes a downturn. We unpack the pitfalls of conventional advertising and shine a light on internal business inefficiencies, as we embark on a journey of continuous evolution, buoyed by the new season's transformative spirit.

Join us as we venture beyond mere numbers to redefine entrepreneurial success. The conversation pivots to exploring how fewer working days and heightened hourly productivity can lead to unprecedented growth, both personally and professionally. We unravel the intricate tapestry of key performance indicators, the nuances between being a business owner and an entrepreneur, and the critical concept of your "magic number"—all essential components in maximizing earnings while living your ideal life. This isn't just about financial success; it's about reclaiming time for what truly matters.

Our exploration doesn't stop there. We cast the spotlight on the orthodontic industry, underlining the pivotal role of mentorship and continuous education in shaping the future of young orthodontists. With insights from industry experts like Jeremy Emanuele, we delve into the creation of a legacy Dental Service Organization focused on clear aligner orthodontists. Through this narrative, we underscore the importance of long-term vision, strategic decision-making, and embracing a collaborative mindset to navigate the complexities of modern orthodontic practice. Prepare to be inspired as we reveal how diverse mentorship and strategic innovation can redefine success in any field.


 

Transform your Practice in 2025 - Schedule a Consultation Today!

Bring Brian Wright to your Practice and Get 2025 Kicked off with a Bang!

What if transforming your healthcare practice into a hospitality-driven business could set you apart from your competitors? This episode of the New Patient Group Podcast delves into the heart of this question, sharing insights from a serendipitous conversation with a former Invisalign patient. Discover the power of hospitality, convenience, and affordability in revolutionizing your practice. By drawing parallels with industries renowned for exceptional customer experience, such as airlines and Amazon, we explore how practices can prioritize these factors to create an outstanding customer journey.

The art of hospitality goes beyond being nice—it's about mastering advanced skills in communication, leadership, and culture to elevate the overall experience of your patients. We discuss how embracing convenience through innovations like virtual consultations can meet modern consumer expectations, while also emphasizing the importance of creating a welcoming ambiance to enhance perceived value. Shifting your focus from traditional healthcare practices to a more hospitality-centric approach could lead to increased patient satisfaction, referrals, and business growth.

Financial flexibility can be a game-changer for both your practice and your patients. Explore strategies that make luxury services more accessible, such as offering extended payment plans to attract a broader customer base. Understand the balance of risk and reward in these decisions, as well as the impact an inviting environment can have on justifying premium pricing. As we conclude Season 7, we encourage self-reflection on your practice's strengths and areas for improvement. With gratitude for your support, we look forward to returning stronger in Season 8, ready to tackle the holiday season and beyond with renewed vigor and insights.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing Patient No Sho

Schedule an Online Consultation

Book Recommendation that Brian Mentions in this Episode - What to Say When You Talk to Yourself

Unlock the secrets to transforming your medical practice with strategies that prioritize vision over mission and employee and customer experiences over mere services. Discover how forward-thinking doctors can elevate their practices by blending clinical excellence with superior non-clinical interactions, allowing growth without the heavy burden of advertising. From our recent New Patient Group iconic event, we've seen firsthand how treatment coordinators can evolve into exceptional leaders and professionals.

Explore the profound impact of group accountability and mutuality in clinical practices, where communication, presentation, and hospitality take center stage. By fostering an environment of like-minded individuals who challenge the norm, we’re paving the way for both clinical and business success. Dive into the importance of personal well-being and cognitive training, drawing parallels to personal fitness, to enhance leadership and visionary roles within the healthcare industry.

Venture into the strategic use of loans and cognitive training in business, where leveraging debt smartly can lead to wealth generation. This episode emphasizes the power of repetition and experiential learning to maintain and enhance organizational culture. Reflect on our successful treatment coordinator gathering and gear up for future opportunities like the Align Summit. As the year draws to a close, we extend heartfelt gratitude to our ever-growing community and wish everyone a joyous holiday season.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non-Compliance
- Reduce Unnecessary Appointments Caused by Non-Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators

Schedule an Online Consultation
 
Make sure and come see Brian on stage at the upcoming Invisalign Summit! 
About your Host:
“Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team. You must partner your practice with his companies.”
Dr. Staci Frankowitz - Orthodontist 

We tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.

New Patient Group - The Employee & Patient Experience Co.

Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non-Compliance
- Reduce Unnecessary Appointments Caused by Non-Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators

We tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.

Click here to receive the Navy Seals Trust vs. Performance for Free.
Enter code "Trust" at checkout to access the above for free.

Unlock the secrets to creating a powerhouse team in your healthcare practice with insights from Dr. Jep Paschal and office manager Lisa Tarino. They share their expertise on the pivotal role of trust in building high-performing teams, underscoring the necessity of hiring individuals you can depend on and letting go of those you can't. Learn how adopting a growth mindset, engaging in role-playing, and committing to continuous personal and professional development can transform your leadership and inspire your team to reach new heights.

Join us for a lively Fireside Chat, where we delve into the dynamics of effective team management with Lisa and Dr. Paschal, two stalwarts of the orthodontic industry. Relive humorous and insightful moments from past episodes with guest speakers like Dr. Bob Skopak and Dr. Mark Olson while gaining practical advice on fostering a supportive and cohesive work culture. Discover how exceptional office management skills and memorable team experiences can cultivate trust and drive team success.

Explore the profound impact of company culture and leadership through contrasting real-life experiences shared by Christina, highlighting the difference between a supportive, cohesive team environment and a toxic workplace. The episode emphasizes the critical role of leadership in building high-trust teams, managing HR challenges, and creating an empathetic, patient-centric environment. Gain valuable strategies for delegating tasks, fostering coachability, and turning feedback into growth opportunities, ensuring your practice thrives even in challenging economic times.

Click here to learn more about and register for the event that made all others obsolete

Click here to Schedule a Business Consultation so We can Transform your Practice:

About your Host:

About your Host:

“Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team. You must partner your practice with his companies.”
Dr. Staci Frankowitz - Orthodontist 

Brian Wright, known as the “Tony Robbins” of Dentistry and Orthodontics, brings a game changing approach that transforms employee and patient experiences. His forward-thinking approach skyrockets culture, efficiency, new patients, starts, revenue, and compliance, while decreasing chaos, stress and advertising costs. 

Mr. Wright is the Founder & CEO of New Patient Group and Founder & Managing Partner of WrightChat. He is the host of the New Patient Group Podcast and faculty for AlignTechnology. He is also a trusted speaker for many other respected companies in and outside of healthcare. 

Some fun facts about Mr. Wright. He is a husband and father of two. He was an umpire in professional baseball and still teaches college and high school umpires across the nation. His wife was a professional dancer for the Houston Rockets and the Houston Texans. His grandfather, Robert Kessler was on the Wheatie's Box for inventing the running jump in basketball. 

Today's Episode.

What if creating a positive work environment could transform your practice's success? This episode of the New Patient Group Podcast offers a heartwarming and insightful story about Christina, an exemplary employee who flourishes in her dental practice due to exceptional leadership and a supportive atmosphere. Listen as Brian Wright, our host, shares his conversation with Christina and her office manager, uncovering the key elements that make Christina love her job and consistently go above and beyond.

Discover the powerful strategies that can elevate your practice by fostering a collaborative and encouraging environment. Through Christina's journey, Brian highlights the significant impact of valuing employees and providing the tools they need to succeed. This episode is packed with actionable insights for doctors and practice managers determined to enhance team performance and patient care while creating a workplace culture that retains top talent and drives productivity. Join us for these essential lessons to help take your practice to new heights.

New Patient Group - The Employee & Patient Experience Co.

Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve

Take Action and click here to schedule a consultation with us!
NPG Iconic - Click here to learn more about and register for the event that made all others obsolete
www.NewPatientGroup.com

Can the advice from your clinical peers actually be sabotaging your orthodontic or dental practice? Find out in this eye-opening episode of the New Patient Group audio experience with your host, Brian Wright. We explore the significant impact of peer influence on your business success and how to define the right type of practice—whether high-priced, low-priced, or somewhere in between. Learn how aligning your goals with your team's talent, culture, and digital marketing strategies can set you apart in a competitive market. You'll get actionable tips on how to cultivate a high-value practice that stands out in every patient interaction, ensuring long-term success.

Elevating your orthodontic practice to a high-end brand starts with mastering customer experience and team training. Brian Wright discusses why it's crucial to steer away from commoditized, low-price strategies and focus on creating a unique, value-driven experience. Discover the pitfalls of relying on pay-per-click ads and price discounts if your aim is to establish a premium practice. Through real-world examples, this episode provides a framework for attracting and converting high-dollar clients. Don't miss out on these insights that could transform your business approach and propel you to greater success.

New Patient Group - The Employee & Patient Experience Co.
Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non Compliance
- Reduce Unnecessary Appointments Caused by Non Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators

On-Site Workshop with a Six Figure Growth Plan - Click Here to Learn More

Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non Compliance
- Reduce Unnecessary Appointments Caused by Non Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators

Are you inadvertently setting your internal practice leaders up for failure?  What a great conversation with New Patient Group CEO, Brian Wright. What should you do to empower your leaders and put them on a path toward growth and benefits to your practice?

Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it. 

We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected. 

Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!

Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Byrn Cooper, Sean Carlson and Many More! 

Ever wondered how a passion for snow skiing can shape a dynamic orthodontic career? Join us for a high-energy Rapid Fire Session with Dr. Brynn Cooper, an innovative orthodontist with practices in Houston and Lake Jackson, Texas. Dr. Cooper shares her journey through dental and ortho school, her favorite hobbies, and her life as a mom of three. Tune in to hear about her educational stints at St. Louis University and the University of Texas Health Science Center, and why she would joyfully relive her residency days.

Dr. Cooper dives into her preferred treatment modalities, emphasizing the power of digital planning in orthodontics. From digitally placed brackets to clear aligners, she reveals her meticulous approach to achieving perfect results. This episode offers a unique glimpse into the life of a forward-thinking orthodontist who balances professional growth with personal passions. Don't miss this engaging conversation designed to inspire fellow practitioners aiming for new heights in their practice.

Click here to Schedule a Consultation with Brian Wright 

How an Invisalign Clear Aligner Delivery Appointment Mishap and a Whole Foods Meat Market Mishap create poor patient and customer experiences. Can a single miscommunication cost you a loyal patient? Uncover the secrets to creating exceptional patient experiences that not only retain existing patients but also turn them into superfans. We share compelling real-life stories, like a miscommunication involving a patient's clear aligners, to illustrate the undeniable impact of internal communication and consistent service. Learn why shifting your focus from attracting new patients to enhancing the experience of current ones could be your most powerful growth strategy.

Discover actionable strategies to master customer experience from start to finish. From heartfelt handwritten apology letters to personalized selfie videos, find out how these small yet impactful gestures can make a big difference in patient relations. Through continuous staff training and role-playing, we explore how mastering effective communication, gratitude, and trust can help transform challenging situations into positive outcomes, driving significant business growth without the need for extra advertising.

See how every interaction contributes to your brand image and influences business growth. Personal anecdotes illustrate how negative experiences can erode customer loyalty and emphasize the importance of conflict resolution, body language, and effective communication training for your team. By prioritizing a people-first approach and focusing on non-clinical moments, you'll learn how to turn satisfied customers into passionate brand advocates, leading to more referrals, five-star reviews, and increased social media engagement. Join us to uncover insightful strategies that will elevate your practice and achieve exceptional growth.

New Patient Group - 
Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it. 

We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected. 

Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!

Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Bryn Cooper, Sean Carlson and Many More!

Click here to learn more how innovative video marketing can help your practice by 
www.NewPatientGroup.com

What if you could transform your business into a customer-centric powerhouse, delighting customers and boosting your bottom line? Our latest episode offers the blueprint for creating exceptional customer experiences that keep customers coming back for more. We tackle the crucial question every business owner must ask: "How do I get what I want from my team and customers while delivering unexpected experiences?" You'll learn how to foster a customer-obsessed culture, sharpen your leadership skills, and invest in continuous improvement to thrive in any economic climate. Plus, discover how superior presentations and experiences can maximize your customer conversion rates and cash flow.

Personalized digital marketing is not just a trend; it's a game-changer. We break down the tremendous benefits of crafting unique, professional content over relying on generic, template-driven strategies. Hear about the importance of outstanding site speed and how it meets Google's stringent standards. Our discussion emphasizes the power of word-of-mouth marketing and customer retention, and how our custom web development solutions ensure client satisfaction and loyalty. With a focus on engaging video content and platforms like TikTok, we reveal how embracing these trends can set your practice apart and drive measurable business growth.

Finally, we shed light on the pitfalls of finite-minded decision-making driven by cost-cutting and its impact on hiring less effective marketing companies. Learn why investing in high-quality content, innovative strategies, and superior experiences is ultimately more cost-effective. We also discuss the interconnectedness of business culture, leadership, and personal relationships in enhancing employee performance and customer satisfaction. From employing digital tools like the iTero scanner to adopting a hospitality mindset for a high-end orthodontic experience, this episode covers it all. Tune in to discover how to create an exceptional, customer-centric practice that stands out from the competition.

New Patient Group - 
Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it. 

We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected. 

Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!

Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Byrn Cooper, Sean Carlson and Many More!

www.NewPatientGroup.com - The Employee & Patient Experience Company

Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it. 

We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected. 

Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!

www.WrightChat.com

New Patient Phone Call and Pending Treatment Followup! We answer your new patient phone calls, speak just like your own employee, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.  We can also handle your pending treatment list and get more patients back through the doors to purchase treatment. Grow six figures while watching us do the work! 

Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Byrn Cooper, Sean Carlson and Many More! 

Dr. Marc Olsen and Brian Wright National Webinar https://us06web.zoom.us/webinar/register/5417133761301/WN_aI77kUvbRw-o0ggkWzkPhg#/registration
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

What if you could revolutionize your practice by mastering high-end customer service? For this to happen, you must first reimagine everything you thought you knew about customer service, and introduce yourself to a new teaching that will forever change your practice. 

This episode dives into part one of how forward-thinking doctors can build a premium brand through exceptional customer service that dominates their community. We transition from our previous series on recognizing top-tier service to a new three-part series on the essential elements needed to achieve it. 

Tune in to explore the critical role of a strong internal culture led by extraordinary leadership. Discover how investing in your team and fostering a growth mindset can yield greater returns than traditional advertising. We provide practical examples of how a high-quality culture supports the adoption of new technologies and improves patient experiences. With a focus on aligning leadership and team values, we highlight how small businesses with coachable employees can outperform corporate counterparts. Learn how a transformative culture can boost conversion rates, enhance cash flow and profit, and turn prospects into loyal customers, setting the foundation for long-term success.

www.NewPatientGroup.com - The Patient Experience Company
Transforming practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it. 

We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected. 

Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!

www.WrightChat.com
New Patient Phone Call and Pending Treatment Followup! We answer your new patient phone calls, speak just like your own employee, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.  We can also handle your pending treatment list and get more patients back through the doors to purchase treatment. Grow six figures while watching us do the work! 

Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Byrn Cooper, Sean Carlson and Many More! 

Treatment Coordinator BootCamp https://newpatientgroup.com/ortho-bootcamps/transform-your-treatment-coordinator-into-a-financial-expert/
Dr. Marc Olsen and Brian Wright National Webinar https://us06web.zoom.us/webinar/register/5417133761301/WN_aI77kUvbRw-o0ggkWzkPhg#/registration
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

Discover the keystone of customer satisfaction that has eluded so many: an exceptional employee experience. As we wrap up our enthralling series on customer service excellence, I, Brian Wright, alongside Dr. Mark Olson, reveal how a workplace sanctuary can skyrocket your team's efficiency and create a ripple effect of contentment reaching every customer. It's a place where stress is benched and harmony champions, all crafted by the thoughtful hands of leadership. Gear up, because we're also setting the stage for a financial presentation boot camp and a groundbreaking national webinar on patient compliance, where insights into a seamless practice await.

Striving for unwavering high-level performance from your team? Rest assured, the scepticism you might feel about achieving such consistency is not lost on us. In this episode, we tease the strategies from our upcoming series, which promises to arm you with the tactics necessary to cultivate excellence within your ranks. Until our paths cross again in this auditory journey of discovery, we thank you for your dedicated listenership and look forward to reconvening with actionable advice that will redefine the way you perceive success in your practice.

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com - The Patient Experience Company
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more! 

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Drew Ferris
Dr. Alyssa Carter
Dr. John Grahm
Dr. Regina Blevins
Dr. Jep Pasc

Treatment Coordinator BootCamp https://newpatientgroup.com/ortho-bootcamps/transform-your-treatment-coordinator-into-a-financial-expert/
Dr. Marc Olsen and Brian Wright National Webinar https://us06web.zoom.us/webinar/register/5417133761301/WN_aI77kUvbRw-o0ggkWzkPhg#/registration
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

Ever wondered how to ensure every customer interaction in your practice is as magical as a visit to Disneyland? That's precisely what we're unpacking on the New Patient Group audio experience, where I, Brian Wright, guide you through the exhilarating realm of peak customer service. Achieving uniformity across your organization is no small feat, and this episode zeroes in on the choreography of success—training your team to handle every situation with the same stellar precision. We dissect the importance of consistency and how it can transform haphazard procedures into a seamless dance of efficiency and satisfaction.

Get ready to elevate your practice to that illustrious level where patient encounters become enchanting experiences. Join me as we reflect on the fearsome unknowns lurking within the day-to-day operations and reveal strategies for orchestrating a patient journey that leaves nothing to chance. By the end of our time together, you'll be equipped with the insights to create a harmonized approach that not only meets but surpasses expectations, fostering a business environment where personal and financial freedom are just a well-handled phone call away. Strap in for an insightful flight toward the pinnacle of customer service excellence that your practice is destined to reach.

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com - The Patient Experience Company
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more! 

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Dre

Treatment Coordinator BootCamp https://newpatientgroup.com/ortho-bootcamps/transform-your-treatment-coordinator-into-a-financial-expert/
Dr. Marc Olsen and Brian Wright National Webinar https://us06web.zoom.us/webinar/register/5417133761301/WN_aI77kUvbRw-o0ggkWzkPhg#/registration
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

Embark on a quest for customer service mastery as we reveal the secrets to transforming your practice into a beacon of excellence. With the energy of our seventh season's launch still buzzing, we're taking cues from the rousing success of our AAO workshop. Feel the pulse of innovation and draw inspiration from our newest offering: a boot camp designed to perfect your approach to case and financial presentations. We're not just talking about the mechanics – we're fostering a culture where every patient encounter is an opportunity to shine, much like the United pilot in our story, where meticulous attention to detail leads to sky-high satisfaction.

Oliver from OrthoFi joins us to share his wealth of knowledge, bridging the gap between theory and practice with actionable insights. Together, we unpack the essentials of delivering a standout patient experience consistently, mirroring the care and precision exemplified by the world's most attentive flight attendants. It's a journey through the heart of customer service, exploring the critical elements that set trailblazing practices apart from the rest. Tune in for a series that promises to equip you with the tools to make your brand synonymous with excellence, ensuring your place in the community as the gold standard in patient care.

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com - The Patient Experience Company
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more! 

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Drew Fer

Treatment Coordinator BootCamp https://newpatientgroup.com/ortho-bootcamps/transform-your-treatment-coordinator-into-a-financial-expert/
AAO MasterClass Registration https://startmoresmiles.com/aao-2024-masterclass/
Dr. Marc Olsen and Brian Wright National Webinar https://us06web.zoom.us/webinar/register/5417133761301/WN_aI77kUvbRw-o0ggkWzkPhg#/registration
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

Embark on an enthralling quest with us to conquer the elusive peak of customer service in healthcare! I'm Brian Wright, your guide through a series that promises to equip you with the strategies to not just meet but exceed the gold standard of customer care set by icons like Walt Disney and Montage. This season, we're tearing down misconceptions and rebuilding your understanding of what it truly means to serve patients with excellence. Get ready to transform your practice's approach with our insights into enhancing every patient interaction, integrating digital strategies, and creating an unforgettable journey that keeps patients coming back for more.

As we navigate the intricacies of patient compliance and retention, you'll uncover the art behind perfecting job roles and communication to avoid costly no-shows and to elevate the overall patient experience. We're dissecting the importance of evaluating your practice's operations to seal any leaks that could be dampening your success. From the first phone call to the final appointment, each step is a chance to leave a lasting impression on your patients, fostering loyalty and driving innovation within your healthcare practice. Tune in to revolutionize your customer service and watch as your business thrives.

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com - The Patient Experience Company
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and

AAO MasterClass Registration https://startmoresmiles.com/aao-2024-masterclass/
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

www.NewPatientGroup.com
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more!

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Drew Ferris
Dr. Alyssa Carter
Dr. John Grahm
Dr. Regina Blevins
Dr. Jep Paschal
Dr. David Boschken
Dr. Bryn Cooper
Dr. Jamie Reynolds
Dr. Donna Galante
Dr. Bob Skopek
Dr. Sean Carlson
Dr. Boyd Whitlock

Today's Podcast:

Discover the playbook that's catapulting orthodontic practices to the top, as we celebrate a milestone 100th episode packed with reflections and revelations. Join us for an insider's look at our vibrant mastermind event and find out how a robust, playful culture is revolutionizing the New Patient Group. In this landmark episode, we draw from the discipline of sports to show you why continuous, repetitive staff training is your ticket to business and personal excellence. It's not just a podcast; it's a tribute to the dental pioneers who dare to reimagine every patient interaction and reach new heights in their practices.

Dive into the strategies that fortify your dental practice against economic headwinds and learn how to foster resilience and growth. We'll share stories of how a strong company culture, dedicated team training, and strategic organic digital marketing make all the difference. Hear how personalized patient experiences are shattering conversion and retention ceilings, and celebrate with us the power of community, as seen at our recent mastermind event. This episode isn't just about looking back; it's a roadmap to future-proofing your practice and ensuring your business thrives through thick and thin.

Ready to transform customer interactions into your most valuable asset, especially during challenging economic ti

AAO MasterClass Registration https://startmoresmiles.com/aao-2024-masterclass/
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more! 

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Drew Ferris
Dr. Alyssa Carter
Dr. John Grahm
Dr. Regina Blevins
Dr. Jep Paschal
Dr. David Boschken
Dr. Bryn Cooper
Dr. Jamie Reynolds
Dr. Donna Galante
Dr. Bob Skopek
Dr. Sean Carlson
Dr. Boyd Whitlock

Today's Podcast:

Dive into an ocean of innovation with Dr. Bob Skopak as we explore the transformative world of Blue Ocean Orthodontics, where standing out isn't just an option—it's a necessity. Our latest fireside chat isn't your average orthodontic discussion; it's a revelation of how a clear vision and strategic outsourcing can lead to a thriving practice and personal fulfillment. Hear about the journey from conventional methods to a tech-empowered, team-oriented practice that still honors the essence of healthcare provision.

Orthodontics is evolving, and we're here to guide you through its tides of change. From amusing tales that lighten the mood, we navigate to serious talks of overcoming financial strain and leveraging technologies such as OrthoFi and Dental Monitoring. Experience the candid account of embracing digital tools and fostering patient relationships remotely—proving that care isn't confined within four walls. This episode is packed with real-life lessons and the unwavering spirit needed to cultivate a successful and gratifying practice.

Looking towards the horizon, we cast our vision on the future of orthodontics. We discuss the nuances of aligning business models with consumer trends and share strategies for enhancing patient experience and practice profitability. Embrace the synergy of efficiency, unique branding, and remote monitoring as we dissect the blueprint for an orthodontic practice that not only survive

AAO MasterClass Registration https://startmoresmiles.com/aao-2024-masterclass/
NPG Iconic Registration page https://newpatientgroup.com/npg-iconic/

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more! 

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Drew Ferris
Dr. Alyssa Carter
Dr. John Grahm
Dr. Regina Blevins
Dr. Jep Paschal
Dr. David Boschken
Dr. Bryn Cooper
Dr. Jamie Reynolds
Dr. Donna Galante
Dr. Bob Skopek
Dr. Sean Carlson
Dr. Boyd Whitlock

Today's Podcast:

Discover the transformative strategies that will catapult your practice beyond the typical service model and into the realm of a people-first powerhouse. I'm Brian Wright, and on today's flight, we're navigating the treacherous skies of new patient paperwork and calls—chock-full of potential yet often mishandled. Step into the cockpit with me as we chart a course towards streamlined processes that not only enhance the patient experience but also prime them for a seamless journey with your practice.

Prepare for a deep dive into the art of turning every interaction into an opportunity for growth. From the initial phone call to the moment your clients step through your door, we're redefining practice management. No more redundant data collection or unnecessary workload; it's time for actionable tactics that set you apart in the eyes of today's discerning consumer. So buckle up and get ready to lead your practice into an altitude where only the most innovative survive and thrive.

AAO MasterClass Registration https://startmoresmiles.com/aao-2024-masterclass/
NPG Iconic Registration https://newpatientgroup.com/npg-iconic/

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more! 

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Drew Ferris
Dr. Alyssa Carter
Dr. John Grahm
Dr. Regina Blevins
Dr. Jep Paschal
Dr. David Boschken
Dr. Bryn Cooper
Dr. Jamie Reynolds
Dr. Donna Galante
Dr. Bob Skopek
Dr. Sean Carlson
Dr. Boyd Whitlock

Today's Podcast:

Prepare for liftoff as we navigate the latest in practice management and personal growth, with me, your pilot Brian Wright, steering the course. Season seven of the New Patient Group audio experience is your ticket to climbing higher in the business of healthcare, with a new episode format that's more dynamic and digestible. Get ready to engage with an array of thought leaders, including industry giants like Align Technology, and soak in the wisdom from our 'Growth versus Fixed Mindset' series—all tailored to maximize your practice's potential.

The cockpit is bustling with excitement as we prepare to roll out episodes that are crisp, informative, and full of actionable insights. Special guests and friends from Align Technology are coming on board to share pioneering ideas for your business. We've listened to your feedback and you've made it clear: variety is the spice of life—and of podcasts. So, whether you're seeking inspiration during your jog or wanting to unwind during your commute, this season promises a blend of therapeutic narratives and a fresh, contemporary radio style. Strap in and adjust your headsets; we're on a mission to help your practice ascend to new&

AAO MasterClass Registration https://startmoresmiles.com/aao-2024-masterclass/
March 21st Webinar with Dr. Bob Skopek and our CEO, Brian Wright https://us06web.zoom.us/webinar/register/WN_yX2suoSsQNKG0g07iN_0Qw#/registration
NPG Iconic Registration page will be live soon. We will place here when ready. For now, if you want to register please visit https://newpatientgroup.com/getstarted/ and submit your information.

www.WrightChat.com
We answer your new patient phone calls, speak just  like own your own employees, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.   

www.NewPatientGroup.com
The Future of Online Marketing and Practice Consulting. There are three essentials to operating a practice and a business at the highest of levels. We include them all under one roof to help you streamline them all. They include: 1) Leadership and Culture. 2) Team Training. 3) Online Marketing. Leadership and culture services all include business coaching, life coaching, career coaching for your team, and much more. Team training focuses on training your team on skill-sets that include sales, hospitality, customer service, verbiage, presentation, consumer psychology and more. We then teach them how to apply those skill-sets to the new patient phone call, new patient experience, digital workflow, treatment coordinator exam, doctor exam, financial case presentation, pending treatment, observation and also every consumer interaction they will have with patients that have bought treatment from you. Online marketing services include a fully personalized approach that customizes everything according to the vision you have and the business you want to be. Services include custom website design, search engine optimization, social media marketing and management, youtube video marketing, logo creation, professional blogging and more! 

Trusted by the Best: WrightChat and/or New Patient Group customers include:

Dr. Stu Frost
Dr. Drew Ferris
Dr. Alyssa Carter
Dr. John Grahm
Dr. Regina Blevins
Dr. Jep Paschal
Dr. David Boschken
Dr. Bryn Cooper
Dr. Jamie Reynolds
Dr. Donna Galante
Dr. Bob Skopek
Dr. Sean Carlson
Dr. Boyd Whitlock

Today's Podcast:

Dive deep into the world of elite leadership with our examination of Navy SEALs Team Six's sophisticated approach to trust and performance. Our discussion reveals how the medical industry can revolutionize leadership hiring, taking a page from the SEALs’ playbook to empower their practices. We place a spotlight on Dr. Sean Carlson's innovative Simple Orthodontics and the transformative impact of such models. If you're intrigued by a leadership strategy that can enhance your team's output, sharpen your organization's efficiency, and elevate personal and financial freedom, this episode promises invaluable insights.

Experience a paradigm shift as we dissect the unconventional wisdom behind the SEALs' leadership selection. We bring to light how trust can outweigh mere performance metrics, and why placing the right individuals in leadership positions is crucial for a thriving organization. Sit down with our esteemed guest, Dr. Bob Scopac, and get a sneak peek at our exclusive MPG Iconic event. This episode is a treasure trove for those seeking to cultivat

Register for NPG Iconic: https://newpatientgroup.com/getstarted/
Register for our February Bootcamp: www.Bootcamp.NewPatientGroup.com

www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered! Transform your practice by outsourcing to our team of new patient phone call experts.

www.NewPatientGroup.com
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

Embarking on a journey of true entrepreneurial enlightenment, this episode peels back the curtain on the complex dance of selling family-owned practices to the voracious appetite of corporate giants. I, Brian Wright, with a treasure trove of insights as a former plastic surgery corporation CEO, lay bare the crucial mindset shifts and the embrace of coachability that can turn your business struggles into golden opportunities. Also in the spotlight is the resounding success of our MPG Iconic event, setting a new paradigm for orthodontic industry gatherings that you simply can't afford to miss.

The conversation then pivots to the future, where we're lighting the way with our new initiatives. I'm thrilled to welcome Dr. Bob Skopek for our first CEO fireside chat, promising no-holds-barred business banter that you can catch on our podcast. With the advent of 'Thursday Thoughts', our digital marketing maestros will be serving up weekly wisdom that's sure to elevate your online presence. And for those craving to disrupt the status quo, my upcoming keynote at OrthoFi's Nexus National Event will challenge your perceptions on leadership and entrepreneurship.

In the final stretch, we get up close and personal with the trials that accompany business ownership. From my own trenches at New Patient Group, I recount the siren call of short-term fixes and the salvation that lies in delegation and trust. I underscore the significance of quality and consistency over quick, cheap solutions, especially when standing your ground against corporate takeovers. Concluding with a rallying cry, I advocate for the power of professional coaching and a strategic business approach that can transform selling your practice from an act of desperation to a crowning achievement.

This podcast is dedicated to orthodontists that own their own practice, their employees and their families. It is also followed by other doctors that include dentists and every other type of doctor there is. It is also followed by restaurant owners and many other types of business owners. 

www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered! Transform your practice by outsourcing to our team of new patient phone call experts.

www.NewPatientGroup.com/FreeCourses
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

Today's Podcast:

Have you ever considered the radical act of 'firing yourself' to jump start a transformation? That's exactly where we begin this season, exploring not just career revitalization but diving into the nitty-gritty of orthodontics, healthcare, and the pursuit of freedom. In an unexpected twist, a chance meeting with my old flight instructor, Preston, serves as a springboard for discussing life's unexpected stalls and how to handle them with finesse. This episode isn't just about looking back but catapulting forward into a future where challenges are not just met but conquered with grace.

Leadership isn't just a buzzword; it's the cornerstone of thriving in tough times, as our patient group practices have shown by prioritizing fan creation over advertising. I'm also spilling the beans on our upcoming MPG iconic event in Colorado Springs, where transformation isn't just promised—it's inevitable. Plus, get ready for some high-impact collaborations, including my new role with the Invisalign faculty and a host of workshops set to infuse your practice with fresh innovation.

To wrap things up, we'll chat about the importance of ditching the blame game in favor of accountability and continuous self-improvement. I'll share stories that reinforce the value of patience, adaptability, and the rewards they bring. And as we sign off, know that your support fuels this journey we're on together. So, go ahead and engage with us, leave those reviews, and let's make 2024 a year of extraordinary growth and success.

www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com/FreeCourses
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs.

Today's Podcast Description:

What if the secret to successful business management lay hidden in the process of stew-making? Well, we've unlocked that secret in our Season 6 finale podcast episode. We reflect on the wisdom gained from our recent NISO event in Montreal, where we stirred the pot with our listeners, developing ideas and solutions for business growth. Echoing the spirit of self-reflection, our adventures in Montreal, including a memorable night out at a Montreal Canadians hockey game, have played a pivotal role in our journey to becoming better entrepreneurs.

Bouncing back from a stumble in stew-making, we navigate through common business missteps and underline the significance of interpreting numbers accurately for future progress. Our recent family transition from Houston to Colorado Springs has not only amplified health issues but has also drawn attention to the necessity of identifying weaknesses and areas of growth in business, particularly during prosperous times. We underscore the dire need to stay focussed and observant even when the business landscape appears to be thriving. 

The final wrap-up of Season 6 shifts focus to the role of detail in business, especially in a dwindling economy. We discuss strategies to face the worst and emerge at our finest, ponder over the financial implications of paper-click, and deliberate on the five biggest challenges our listeners faced this year. Before closing Season 6, we extend a challenge to our listeners to contemplate their five most significant struggles and devise ways to improve. Stay tuned, as we offer a complimentary business consultation and stress on the necessity of leaving reviews and ratings for our podcast.

A podcast dedicated to orthodontists that own their own practice as well as any other business owner or employee looking to advance their career and life forward! 

Free On-Demand Workshop at www.NewPatientGroup.com/FreeCourses
www.WrightChat.com - Answering and Scheduling your New Patient Phone Calls so you can focus on the new patient experience when people enter your practice. 

Welcome to today's podcast with our Founder and CEO, Brian Wright. 
Have you ever wondered why your digital marketing strategies aren't delivering the results you so desperately desire?  Prepare to unravel the mystery with us as we transcend the borders of conventional knowledge to give a refreshing perspective on digital marketing. 

Dive into the realm of customer focus and scalability, as we discuss our new patient group coaching program, a harmonious blend of business and life coaching, leadership training  culture building and online marketing. We discuss the significance of fostering an environment that breathes customer focus and automating processes for time efficiency, the role of strategic planning, and investing in team training for an unmatched customer experience. Hear about the transformational journey from being a Chief Everything Officer to Chief Executive Officer, an insightful revelation for your digital marketing success.

As we wrap up the episode, join us in exploring the powerful influence of culture on digital marketing success. We'll touch on why Pay-Per-Click advertising might not be the best strategy and how you can reap the most out of your digital marketing efforts. The significance of personalized content, regular meetings with your digital marketing company, and cultivating a culture that encourages your team's participation in social media content creation cannot be overstated. So gear up, tune in, and let's journey together towards unparalleled digital marketing success.

www.NewPatientGroup.com
www.WrightChat.com

Ever wondered what the secret ingredients are that transform a single dental practice into a global empire? I'm going to take you on a thrilling journey that started with a single practice and blossomed into 250 across multiple countries. This episode is a treasure trove of valuable insights on the principles and strategies that catapulted my business to the top, which are also applicable to both family-owned and multi-location practices.

As we navigate through this exciting journey, we also unpack the genesis of NPG Iconic, an event known for its innovative ideas and unique perspectives from experts outside the orthodontic industry. We'll shed light on how non-clinical skill set training for team members can set your practice apart from the competition, and spill the beans on some exhilarating plans for this event. One of the highlights of our discussion will be the impact of attending events outside of your industry, the merits of speakers from diverse backgrounds, and the superior returns of investing in your business as compared to traditional advertising.

Finally, we'll dive deep into the indispensable role of transparency in business and public speaking. Prepare to learn the power of vulnerability in forging stronger connections with your audience. We'll also shed light on how to enhance your business brand, convert your patient base into your sales force, and revamp job descriptions in a way that will revolutionize your practice. As a thank you for joining us on this ride, we are offering free business consultations for those who give reviews and show support for the podcast and New Patient Group. So sit back, tune in, and prepare to be enlightened!

Click here to access our Free On-Demand Courses
www.WrightChat.com

Have you ever wondered what separates an exceptional leader from an average one? Join me as I take you on a journey through my personal experiences as a professional baseball umpire and a pilot, highlighting the pivotal role of curiosity in leadership and how this trait can be a game-changer in business scenarios.

From high-stakes situations in the cockpit to intense moments on the baseball field, these experiences have taught me invaluable lessons about calmness amidst chaos, and the importance of non-coachable traits in leadership. Listen in for an intriguing account of a plane nose-diving due to a pilot's mistake, where I emphasize the significance of staying composed in nerve-wracking situations. We then switch gears to the world of professional baseball, shedding light on what evaluators look for in umpires, and how chaos can actually be a great platform to showcase one's skills.

Navigating through the complexities of leading in a down economy, we discuss why it's crucial to inspire and motivate your team beyond just numbers. We delve into strategies to handle difficult circumstances, like angry patients, and turn negative situations into positive outcomes. Wrapping up, we explore the idea of leading with empathy, clear guidance, and focusing on controllable aspects during turbulent times. Tune in to discover how commitment to practice and self-improvement is the key to effective leadership, even when things go south. Join us and turn your leadership around!

Click here to access our Free On-Demand Courses
www.WrightChat.com
We answer, speak as your employee and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and digital marketing company bringing outside of orthodontics expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. We work with practices that want to increase their Invisalign or other types of clear aligner share to chair

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs. 

In this months podcast we discuss culture building at your practice and h

Click here to access our Free On-Demand Courses
www.WrightChat.com
We answer, speak as your employee and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and digital marketing company bringing outside of orthodontics expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. We work with practices that want to increase their Invisalign or other types of clear aligner share to chair

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs. 

In this months podcast we discuss culture building at your practice and how it can transform the lives of others.

Click here to watch our Live Workshop from AAO 2023 in Chicago.
Click here to access our Free On-Demand Courses
www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com/FreeCourses
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and digital marketing company bringing outside of orthodontics expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs. 

In this months podcast we discuss culture building at your practice and how it can transform the lives of others.

Click here to watch our Live Workshop from AAO 2023 in Chicago.
www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com/FreeCourses
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and digital marketing company bringing outside of orthodontics expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs. 

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team. You must partner your practice with his companies."

https://newpatientgroup.com
http://www.WrightChat.com

www.NewPatientGroup.com - The Patient Experience Company

Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it.

We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected.

Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!

www.WrightChat.com

New Patient Phone Call and Pending Treatment Followup! We answer your new patient phone calls, speak just like your own employee, remote into your management software and schedule new patients according to your protocols. We can answer all your new patient phone calls or the new patient calls you are missing. We are a fully personalized new patient call answering concierge. All agents are USA based, highly trained and once you experience our service you will never go back.  We can also handle your pending treatment list and get more patients back through the doors to purchase treatment. Grow six figures while watching us do the work!

Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Byrn Cooper, Sean Carlson and Many More!



www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com/FreeCourses
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and digital marketing company bringing outside of orthodontics expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innov

www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com/FreeCourses
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and digital marketing company bringing outside of orthodontics expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs. 

www.WrightChat.com
We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered!

www.NewPatientGroup.com/FreeCourses
At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs.

t your orthodontic or dental practice, your receptionist is often the first point of contact for most patients. Traditionally, the main purpose of their job was to greet patients in the office, answer the phones, and schedule appointments. But with the growth in this industry, their job has become so much more. Your receptionist plays a crucial role in propelling new patient growth as they take on more of a treatment coordinator role, selling your practice to your clients and potential clients. 

Did you know that on average, those looking for a dentist or orthodontist are calling up to five offices before they decide to visit? That means your potential patients are talking to your receptionist and four other receptionists before they bring their business to the one who impressed them the most. This means your receptionist has to really wow every individual they speak to over the phone. They have to act as a salesman to really leave a lasting impression on the individual in order to compete with the other four receptionists they’ll talk with. 

With so much competition in the dental and orthodontic field, every practice needs to find a unique way to stand out against the competition. Your receptionist is your secret weapon here. In this new economy, your receptionist will need to play five different roles in order to capture the attention and commitment of new patients. 

One: Get Patients to Schedule

Because most patients are calling multiple offices, every phone call inquiry is not equivalent to the number of new patients you will see entering your practice. Your receptionist may answer 20 phone calls one day, even if every question is answered right on script, this does not guarantee that the caller will schedule an appointment at your office. Your receptionist has to be trained to go off script and to create a compelling argument that separates you from every other doctor they have called. Most receptionists follow the same script and p

www.NewPatientGroup.com/FreeCourses
www.WrightChat.com - We answer and schedule your new patient phone calls either as your primary or backup - Stop using outdated answering services as nobody leaves voicemails anymore ... We speak just like your own employees, remote in and schedule new patients and they never know a "third party" answered! 

At New Patient Group, we are more than just orthodontic consultants. We are a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice, and how we can customize something specific to your wants/needs. 

How your Accountant is Sabotaging your Success - Four Ways that Redefine Cost and Overhead 

www.NewPatientGroup.com/freecourses
www.WrightChat.com - Let us answer all your new patient calls or answer and schedule the new patient calls you miss.
New Patient Group is a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill-sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients, while spending virtually nothing on advertising. 

We are founded by Brian Wright, a world renown expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world including Invisalign, Henry Schein, Dental Monitoring, OrthoFi and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients and more!  

Schedule a Free Consultation today and let us learn more about you, your orthodontic practice and how we can customize something specific to your wants/needs. 

www.NewPatientGroup.com/Podcast
Free On-Demand Courses - www.NewPatientGroup.com/FreeCourses
Let us answer your new patient phone calls for you at www.WrightChat.com

New Patient Group is a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to stand out amongst their competition and thrive in the new economy. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest names in orthodontics as clients, while spending virtually nothing on advertising. With many choices out there what makes us unique to all of them is the relationship we have with our clients and the fact we come from outside your “practice bubble” with expertise on the hundreds of non-clinical skill-sets you must have in order to thrive in today’s commoditized environment. 

We are founded by Brian Wright, a world renown expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world including Invisalign, Henry Schein, Dental Monitoring, OrthoFi and others. He has been described by many as the combination of the team from Shark Tank and Marcus Lemonis from The Profit. 

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their business, advance their careers, break through plateaus, improve conversion, increase new patients and more!  

Schedule a Free Consultation today and let us learn more about you, your practice and how we can customize something specific to your wants/needs. 

How your Receptionist is Costing you Millions: https://www.youtube.com/watch?v=YAT3NSojzmk 
Podcast: www.NewPatientGroup.com/Podcast
On-Demand Courses: www.NewPatientGroup.com/On-Demand

New Patient Group is a transformational coaching and marketing company bringing outside of healthcare expertise to practices wanting to stand out amongst their competition and thrive in any economy.  We are founded by Brian Wright, a world renown expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world including Invisalign, Henry Schein, Dental Monitoring, OrthoFi and others. The best doctors and employees in the world utilize our coaching and marketing services to become better versions of themselves, streamline their business, advance their careers, break through plateaus, improve conversion, increase new patients and more! 

FREE Business Consultation with our Founder/CEO - Just use the live chat feature on www.NewPatientGroup.com and request him.
Sign up for Live Coaching Sessions - www.NewPatientGroup.com/Live-Sessions
Sign up for an On-Demand Coaching Membership - www.NewPatientGroup.com/On-Demand

New Patient Group is a transformational coaching company offering fresh, innovative and forward-thinking coaching programs to help your practice dominate the new economy,  
Welcome to another episode of the New Patient Group Podcast. Today our Founder & CEO passionately talks about the mindset shift you need to make to avoid the worst marketing mistake made by business owners in a down economy. 

This podcast is for #businessowners #entrepreneurs #orthodontists #dentists #doctors 

www.newpatientgroup.com/live-sessions 
Use Discount Podcast20 to receive a 20% discount on our upcoming online bootcamps!
Welcome to episode 78 of the New Patient Group Podcast. Today we have a great one for you that is the backbone of why New Patient Group exists and we cannot wait for you to hear our Founder & CEO passionately  discuss this topic! When you are seeking coaching the most successful entrepreneurs look outside their industry in order to receive coaching that makes them unique to their competition. 

www.NewPatientGroup.com/Podcast

Office Automation Platform 
www.NewPatientGroup.com/OfficeAutomation

FREE On-Demand Courses
www.NewPatientGroup.com/FREECourses

Welcome to another episode of the New Patient Group & WrightChat Podcast. Want to know if you are hiring the right person for a leadership position. Interested in knowing if you are cut out to be a leader? Today's episode dives into those answers using the one word leadership test that is the only word you will ever need to know when wondering how good of a leader you are and how good of a leader the person you are hiring will be. 

FREE Online Courses - www.NewPatientGroup.com/FreeCourses
Welcome to another episode of the New Patient Group Podcast. Today we dive into the most important part of your brand awareness that you are likely forgetting. This episode intends to reshape your mindset on where brand awareness actually begins in terms of your marketing success. We will dive into how to create an exceptional brand without spending money and how to attract the right people to work for your dental practice and the right new patients to call your dental practice. A. podcast for dentists, orthodontists and any other business owner that wants to separate themselves from other places people can choose to spend their money. 

www.NewPatientGroup.com
Free On-Demand Courses:  www.NewPatientGroup.com/FreeCourses

Welcome to season five, episode four of the New Patient Group Podcast.  Today our Founder & CEO discusses five essential items you can be doing inside your practice to ensure your business thrives during slow economic times. 

Welcome to another episode of the New Patient Group Podcast. Learn an advanced sales principle that will reduce the biggest mistake you are making in your exam and increase case acceptance and revenue.

Welcome to another episode of the New Patient Group & WrightChat Podcast.  Today we dive into the hot topic of raising fees at your practice and how to be successful in doing so. The five pricing strategies we discuss today are used by famous companies across the globe and today we will teach you how to use them in your practice. This is also a great one for treatment coordinators to watch and is part of our popular Financial Presentation University On-Demand Course.  The teachings in this podcast are another example of how internal marketing produces such enormous results!  We hope you enjoy! 

Podcast: www.NewPatientGroup.com/Podcast
Free On-Demand Courses - www.NewPatientGroup.com/FreeCourses

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

Welcome to season five of the New Patient Group & WrightChat Podcast. A business, marketing and life coaching podcast all about growing your practice in the new economy, while working , spending and stressing less. The first episode of season five dives into the importance of staying ahead by always having the fear your success could go away.  It discusses the mindset of how the most successful entrepreneurs view their business in order to constantly remain ahead and not fall into the complacency trap so many do. 
#new patients #marketing #culture #business #team training #online marketing 

Iconic - The Event that Changed it All https://www.youtube.com/watch?v=ZsLqdBYZKZk

New Patient Group - The Employee and Patient Experience Co.

Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it. 

We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected. 

Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!

Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Byrn Cooper, Sean Carlson and Many More!

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

Answering and Scheduling the New Patient Calls you Miss
www.WrightChat.com 


www.NewPatientGroup.com Welcome to the New Patient Group Podcast. Today's episode dives deep into the real reasons customers write one star reviews and how to avoid them in the future. It also dives in to how to grow your patient reviews, testimonials and more by rethinking the experience you are providing them. This is a great podcast for dentists, orthodontists, and any other business owner. 

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

Answering and Scheduling the New Patient Calls you Miss
www.WrightChat.com 

www.NewPatientGroup.com and www.WrightChat.com Welcome to Season 4, Episode 8 of the New Patient Group Podcast.  Today's episode dives deep into why new patients are not the real lifeline of your practice even though that is what has always been taught.  Rewire your thinking about the new patient experience and shift towards another experience that is lacking throughout your practice and how it is hurting your growth. 
#orthodontist #dentist #new patients #patient experience 

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

Answering and Scheduling the New Patient Calls you Miss
www.WrightChat.com 

www.NewPatientGroup.com/Podcast Welcome to the New Patient Group Podcast,  Season 4, Episode 8.  If you are interested in a larger down payment and more cash flow this episode is for you. Today we talk about the subconscious bias that is keeping you from more cash flow and treatment starts. Treatment coordinators present money during their case presentation in a way that is preventing you from collecting a higher down payment. This podcast discusses how to increase cash flow with sales skill-sets to increase the down payment and also get more treatment starts.  

#treatment coordinator #cash flow #tc training #treatment coordinator coach #case presentation #how to increase down payment

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

Answering and Scheduling the New Patient Calls you Miss
www.WrightChat.com 

www.NewPatientGroup.com and www.WrightChat.com Brian Wright talks about the five essentials every employee needs to maximize their life and their career in this new economy.

Answering and Scheduling the New Patient Phone Calls you Miss
www.WrightChat.com 

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

www.NewPatientGroup.com  Welcome to another episode of the New Patient Group Podcast.  Want to attract and/or retrain better employees at your practice?  If yes, this is the episode for you.  However, be prepared to learn some things that are probably the opposite of what many have you taught you in the past.  This culture discussion also dives into employee training, online marketing and more.  How do you get the most out of your employees?  This episode also dives into the importance of hiring the right talent that is trainable and helps make others better. 
#culture #businesscoaching #employeetraining #humanresources #dentist #orthodontist #optometrist #leadership #hiring #employeemotivation #dentalpractice 

Answering and Scheduling the New Patient Phone Calls you Miss
www.WrightChat.com 

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

www.NewPatientGroup.com Welcome to another episode of the New Patient Group Podcast.  Today our Founder & CEO, Brian Wright, dives into a fantastic business coaching topic that focuses on a unique way to grow your business and your practice by thinking differently about internal marketing, culture and the experience you provide your employees. This topic produces one of the largest returns on investment but very few business owners ever commit to doing it.  This leaves you with a unique way to grow your practice and new patients, while spending less doing it. 
#orthodontist #dentist #leadership #culture #internalmarketing #ceotraining  #businesscoaching #newpatients

Answering and Scheduling the New Patient Phone Calls you Miss
www.WrightChat.com 

On-Demand Courses
www.npgu.newpatientgroup.com/

Leadership & Culture Coaching
www.newpatientgroup.com/coaching/

Team Training
www.newpatientgroup.com/training/

Online Marketing
www.newpatientgroup.com/digital-marketing/

www.NewPatientGroup.com & www.NPGUniversity.com.  Today's New Patient Group Podcast episode focuses on the number one key ingredient most business owners are missing out on in their pursuit of creating their dream life and dream business.  We all talk so much about increasing new patients, increasing production, case starts, improving culture, etc. etc. etc.  It seems that it is never ending.  

#lifecoach #businesscoach #orthodontist #entrepreneur #dentist #consultant #newpatients #marketing 

www.NewPatientGroup.com and www.NPGUniversity.com. The New Patient Group Podcast is excited to announce a new episode that focuses on convenience as it relates to your patient experience.  Today's new economy places a greater emphasis on becoming an expert at the non-clinical aspects of the practice.   Convenience is the ultimate internal marketing method to grow your dental and orthodontic practice.   Today's episode will have you forever re-thinking convenience for every aspect of your patient experience.  Learn how to become more efficient, see less while making more,  how to generate more case starts,  how to utilize the virtual appointment, see more of the right type of new patients and so much more!   In a covid economy this episode will also teach you how to future proof your practice to grow during tough times.

www.NewPatientGroup.com/Podcast. Chris Bentson joins us to discuss the future of growing practices as Covid-19 has changed the approach you must take.  Invisalign, clear aligners, new patient virtual consults, growing revenue, cash flow and so much discussed in this great podcast for orthodontists, dentists and more!   

www.newpatientgroup.com  Welcome to the first New Patient Group Podcast episode of season four.  We are excited for the future and in today's podcast Brian Wright will introduce a business and marketing philosophy that helps the most successful entrepreneurs dominate their competition.  As an orthodontist, dentist, etc. you must remember you are an entrepreneur and in a competitive marketplace you need to master what this podcast talks about. 

www.newpatientgroup.com  Welcome to the final New Patient Group Podcast episode of season three.  In today's podcast Brian Wright discusses a unique mindset shift in the importance of your practice creating custom content.  Today's business and marketing podcast showcases how you can positively impact the lives of other people without even knowing you are doing it.   As an orthodontist, dentist, etc. you must remember you are an entrepreneur and in a competitive marketplace you need to master what this podcast talks about. 

www.newpatientgroup.com Welcome to the New Patient Group Podcast. Today we discuss the eight second consumer attention span and how to use it to increase same day starts and overall case acceptance. We also discuss common mistakes to avoid when trying to shorten your new patient consult.  Use these lessons to grow your practice, attract more new patients and convert them into treatment.

www.newpatientgroup.com Today's new economy requires a client experience unlike ever before. This New Patient Group Podcast tells a true story about why customer service is the key to crushing the competition.

www.newpatientgroup.com Today's episode of the New Patient Group Podcast focuses on a unique way to increase new patients, case acceptance and revenue in this covid-19 new economy. Learn how to increase new patients, case acceptance and revenue while spending less on advertising. 

Welcome to the New Patient Group Podcast where today we discuss the impact culture has on practice growth.  The covid-19 new economy requires a new mindset via every aspect of the practice; especially as it relates to the business aspects of a practice.  Today we dive deep into leadership and culture topics that will positively impact your revenue growth both short and long term.

www.newpatientgroup.com/podcast Covid has really created pain for many business owners and the most recent Starbucks announcement shows that to survive in the future you must do what others won't.  Today's podcast discusses the future of practice growth and relates it to the innovation that of Starbucks.

www.newpatientgroup.com Recently our Founder & CEO, Brian Wright was a guest on the In Your Face Podcast.  He talked about growing a practice post covid, how he views the future of practice growth in the new economy and an array of other practice growth topics. Topics discussed include the following: Doctor leadership coaching, doctor ceo training, culture building, dental practice employee training, dental receptionist phone script, dental receptionist phone training, new patient virtual consultations and multiple digital marketing topics: dental practice website design, dental practice social media and the importance of youtube marketing to increase new patien

Welcome to season three, episode five of the New Patient Group Podcast.  Today we talk about the virtual consultation and three ways you can use it to grow your practice.  We will dive into the new patient virtual consultation and also the existing patient virtual consultation. Covid has presented challenges but today's podcast will teach you how to come out ahead and grow your practice into the future. 

The coronavirus has created pain for many business owners and this episode focuses on how feeling the pain can actually forever grow your business. If you want to grow your business this episode will change your mindset on how to best do it.  This business growth podcast is for entrepreneurs wanting to think differently about how to best grow their company.

The New Patient Group Podcast proudly introduces episode three of season three.  We are living in difficult times because of the Coronavirus.  Today's episode talks about how to ensure your business survives and thrives during the difficult Coronavirus times.  Today, Brian Wright discusses how to use his famous Three Pillars of Business Success to ensure your practice thrives during these challenging times. 

www.newpatientgroup.com/podcast  Hello, New Patient Group Nation and welcome to episode two of season three.  Today's episode discusses how to use five experiences that Walt Disney is famous for to best grow your practice. These are essential to improving and/or increasing the patient experience, case acceptance, referrals, same-day starts and much more.

Welcome to the New Patient Group Podcast, Episode 1 of Season 3.  We launch season three with an exciting new episode that dives into the importance of telling a story that creates a brand of excellence via every aspect of the patient experience.   From patient acquisition to conversion and every step in between, there has never been a time where telling a story about your brand using the "consumer language" has been more important. Learn how to increase new patients through unique digital marketing methods, how to think differently about the internal aspects of your practice and how to run your business like an entrepreneur.  Most importantly, how you bring all of those together to create a story that creates a brand of excellence by speaking the consumer language. 

The New Patient Group Podcast proudly brings you the last episode for season 2 and teaches you how to increase patient referrals, increase five-star google reviews, increase patient video testimonials and so much more. 

The New Patient Group Podcast is proud to welcome in tax expert, Tom Gibson.  He is the owner of Tax Saving Professionals and in this podcast, he delivers the essential ways to build wealth by saving on your business and personal taxes.  He specializes in wealth building and tax savings for dental practices and other types of healthcare practices.  

We proudly welcome in New Patient Group and WrightChat client, Dr. Bob Skopek. He has been practicing for 20 years in Chicago and today we discuss the importance of getting and then remaining ahead of the competition. Topics will include digital marketing, clear aligner growth, Invisalign growth, employee training and becoming a better doctor business owner.

Online advertising is changing because people have changed how they find and choose to do business with a given organization.  This very much applies to the dental, orthodontic and other healthcare practices as well.  Pay-Per-Click advertising is a dying breed that people must understand before it is to late. This podcast discusses why it is becoming outdated and why people will no longer click on it in the future. It also discusses other methods to use instead of pay-per-click. 

This episode of the New Patient Group Podcast discusses a real-life story of what occurs when the business owner is not looking or does not have oversight into every aspect of their organization.  This dental podcast tells a story about what visibility will do to grow your practice.  This orthodontist podcast discusses an orthodontist that invests in simple solutions to give him an easy insight into the lost opportunities occurring daily in his orthodontic practice.   This not only saves him thousands of dollars but also allows him to grow his practice while spending less money than his competition.. 

This episode dives into time-efficiency strategies that billionaires utilize that Doctors, Office Managers and Employees can implement immediately as well to get more things done in less time. Ensure you get the most out of your dental practice, orthodontic practice and/or alternative specialty practice by getting the most of out of your time. 

Where are you in the journey of behavioral change?  Maybe you are being taught to do things a new way. Maybe you personally are seeking a better way to do things.  Whatever it is there is a specific journey we all take in order to accept new ways of doing things.  Some accept change easier than others but we all take the same process of getting there. The difference is the fact we each begin in a different stage and either move forward or backward.  The reality is the fact all these things apply to your dental practice, orthodontic practice, etc. as learning how to change to better your practice pertains to all you will hear in this New Patient Group Podcast. 

Set your dental, orthodontic or alternative specialty practice up for success by utilizing unique digital marketing methods that other practices do not even know about. YouTube has become the new Google and a wonderful way to grow your practice. It is important to understand why it is about to become the largest search engine in the world and the ways you can use it to crush your competition. 

The New Patient Group Podcast welcomes guest Chris Bentson to discuss the state of orthodontics, the private practice, DSOs and the recent lawsuit involving the Invisalign Stores. 

Welcome to the New Patient Group Podcast and today's episode discusses the 5 Steps you can install in order to ensure you create an exceptional team that places the business aspects of your practice on auto-pilot. Utilize these five steps at your practice to improve employee performance, customer service, conversion, revenue and more.

This New Patient Group Podcast (formally known as the Doctor Diamond Club Podcast) dives deep into real life examples of the scary lost opportunity numbers that occur via every aspect of the new patient appointment process. Real life examples will be discussed that show the short and long term effects of lost revenue and patient care. It also discusses ways to turn these lost opportunities into better treatment acceptance by having improved visibility of each aspect of the practice environment from the digital presence all the way to the financial presentation and everywhere in between.

Today's New Patient Group Podcast (formally known as the Doctor Diamond Club Podcast) focuses on the five ways to positively change employee and management behavior in order to best grow your practice. 

Today's New Patient Group Podcast (formally known as the Doctor Diamond Club Podcast) focuses on the steps necessary to best change employee and management behavior in order to best grow your dental or orthodontic practice. Learn how to best grow your practice with these five steps proven to positively change employee and management behavior.

Today's New Patient Group Podcast (Formally known as the Doctor Diamond Club Podcast) focuses on how to obtain better oversight of your dental practice and orthodontic practice through Employee Performance Indicator™ Tracking. Grow your dental and orthodontic practice at record levels by learning these famous data tracking measures and how to best apply them to your practice. Also, listeners will receive promo codes to receive our EPI™ 100% Free at www.NPGUniversity.com 

The New Patient Group Podcast (Formally known as the Doctor Diamond Club Podcast) New Patient Group is off to a great start in 2019. Today's episode fills you in on the launch of our virtual store, upcoming podcast guests, upcoming podcast topics and keynote speaking events around the globe. We will be welcoming back Dr. Howard Farran and excited to have Invisalign Faculty Speaker, Dr. David Boschken with us as well. We thank you for your listening and please remember to subscribe via the podcast app on you smartphone. 

Implement these three simple, but powerful strategies to instantly impress your patients. Improve your patient experience for both your new and existing patients.

The absence of psychology means the absence of customer service. Simply, put your patient experience suffers, which means your conversion suffers. Why? People purchase your experience and not the treatment/goods you sell. This episode dives deep into the psychology of customer service and how to provide an experience to your clientele to defeat your competition. 

Three strategies to help ensure 2019 is your best year ever. Proven methods for a better business, better employees and a better you.

It was a great first podcast season and we thank all of you for listening. This podcast reviews 2018 and also prepares you for what is coming in 2019. 

Important podcast and company updates, a thank you to all of our loyal listeners and a description of upcoming episodes.

Visit www.NPGphoneTraining.com to purchase our receptionist phone training course online. This podcast dives deep into advanced phone training methods of the finest commercial organizations so you can better install them into your dental, orthodontic and/or alternative specialty practice to ensure your receptionist outperforms your competition. Ensure employee greatness and ensure your success.

We welcome in Align Technology Faculty Member, Top 1% Invisalign Provide and New Patient Group client, Dr. Donna Galante into our podcast. She tells her rags to riches story of how she innovated her way to the top during the toughest of economic times.