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  <title>The Business Behind Small Business</title>

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  <copyright>© 2026 The Business Behind Small Business</copyright>
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  <itunes:author>Sevana Stone</itunes:author>
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  <description><![CDATA[<p>Most small businesses don't fail because of a bad idea. They fail because of what happens behind the scenes — the operations no one explained, the finances that quietly got out of hand, the marketing that never connected, and the moments where the wrong decision at the wrong time cost everything. The Business Behind Small Business exists for that gap.</p><p><br></p><p>Each episode, host Sevana Stone breaks down one piece of what it actually takes to run a small business — from pricing and packaging to contracts, payroll, cash flow, government contracting, and knowing when to bring in outside help. Every episode opens with a story from business history: a real company, a real founder, a real lesson that maps directly to what small business owners face today. Then a local business owner or subject-matter expert joins the conversation as a co-host — not as an interview subject, but as an equal at the table.</p><p><br></p><p>This is a small business education podcast for owners who are tired of surface-level advice. If you're running a company in the DMV — or anywhere — and you want to understand the real mechanics of staying in business, growing profitably, and not learning the expensive lessons twice, this show is for you. New episodes publish twice monthly. The BBSB Roundtable brings the conversation to a small, invite-only group of local owners every month. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.</p>]]></description>
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    <itunes:email>thebusinessbehindsmallbusiness@gmail.com</itunes:email>
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    <itunes:title>Unlocking the Secrets of Pricing Psychology</itunes:title>
    <title>Unlocking the Secrets of Pricing Psychology</title>
    <itunes:summary><![CDATA[89. This episode delves into the psychology of pricing, exploring how businesses can confidently adjust their pricing strategies without losing clients. It discusses the emotional aspects of pricing, the importance of aligning pricing with perceived value, and how companies like Apple have successfully implemented these strategies.   Key Topics: Pricing communicates value; low prices may imply low value.Restructured pricing changes perception, not just numbers.Align pricing with customer beha...]]></itunes:summary>
    <description><![CDATA[<p>89. This episode delves into the psychology of pricing, exploring how businesses can confidently adjust their pricing strategies without losing clients. It discusses the emotional aspects of pricing, the importance of aligning pricing with perceived value, and how companies like Apple have successfully implemented these strategies.</p><p><br/></p><p><strong>Key Topics:</strong></p><ul><li>Pricing communicates value; low prices may imply low value.</li><li>Restructured pricing changes perception, not just numbers.</li><li>Align pricing with customer behavior, not tradition.</li><li>Consistency in pricing builds trust and credibility.</li><li>Emotional benefits can justify premium pricing.</li><li>Market value should guide pricing, but not dictate it.</li><li>Confidence in pricing is crucial for business owners.</li><li>Tiered pricing can make changes more consumable.</li><li>Testing pricing in the market provides valuable feedback.</li><li>Pricing should reflect both costs and perceived value.</li></ul><p><br/></p><p><br/>************************</p><p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p><p>************************</p><p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p><p>**************************** </p><p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities </p><p>- Email us here: thebusinessbehindsmallbusiness@gmail.com</p><p><br/></p><p>Website - Check out our website! </p><p>https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p>#smallbusinessadvice #entrepreneurship #marketing #businesspodcast #businessbrand #howtogrowabusiness #pricingpsychology #businessstrategy, #value-basedpricing <br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>89. This episode delves into the psychology of pricing, exploring how businesses can confidently adjust their pricing strategies without losing clients. It discusses the emotional aspects of pricing, the importance of aligning pricing with perceived value, and how companies like Apple have successfully implemented these strategies.</p><p><br/></p><p><strong>Key Topics:</strong></p><ul><li>Pricing communicates value; low prices may imply low value.</li><li>Restructured pricing changes perception, not just numbers.</li><li>Align pricing with customer behavior, not tradition.</li><li>Consistency in pricing builds trust and credibility.</li><li>Emotional benefits can justify premium pricing.</li><li>Market value should guide pricing, but not dictate it.</li><li>Confidence in pricing is crucial for business owners.</li><li>Tiered pricing can make changes more consumable.</li><li>Testing pricing in the market provides valuable feedback.</li><li>Pricing should reflect both costs and perceived value.</li></ul><p><br/></p><p><br/>************************</p><p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p><p>************************</p><p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p><p>**************************** </p><p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities </p><p>- Email us here: thebusinessbehindsmallbusiness@gmail.com</p><p><br/></p><p>Website - Check out our website! </p><p>https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p>#smallbusinessadvice #entrepreneurship #marketing #businesspodcast #businessbrand #howtogrowabusiness #pricingpsychology #businessstrategy, #value-basedpricing <br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Tue, 18 Nov 2025 06:12:09 -0500</pubDate>
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    <itunes:title>Why, When and How to Re-brand Your Business</itunes:title>
    <title>Why, When and How to Re-brand Your Business</title>
    <itunes:summary><![CDATA[88. Is it time to re-brand your business? How do you know? Today, this episode covers the why, when, and how to re-brand your business!  ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too.   ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! *************************...]]></itunes:summary>
    <description><![CDATA[<p>88. Is it time to re-brand your business? How do you know? Today, this episode covers the why, when, and how to re-brand your business!<br/></p><p>************************</p><p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p><p><br/></p><p>************************</p><p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p><p>**************************** <br/></p><p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p><p><br/></p><p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p><p><br/></p><p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p><p><br/></p><p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p><p><br/></p><p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p>#smallbusinessadvice #entrepreneurship #marketing #businesspodcast #businessbrand #howtogrowabusiness </p><p><br/></p><p><br/></p><p>Alternative Titles:</p><p>Marketing and Business</p><p>Business Brand Building</p><p>Building Your Brand</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>88. Is it time to re-brand your business? How do you know? Today, this episode covers the why, when, and how to re-brand your business!<br/></p><p>************************</p><p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p><p><br/></p><p>************************</p><p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p><p>**************************** <br/></p><p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p><p><br/></p><p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p><p><br/></p><p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p><p><br/></p><p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p><p><br/></p><p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p>#smallbusinessadvice #entrepreneurship #marketing #businesspodcast #businessbrand #howtogrowabusiness </p><p><br/></p><p><br/></p><p>Alternative Titles:</p><p>Marketing and Business</p><p>Business Brand Building</p><p>Building Your Brand</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Fri, 06 Jun 2025 07:00:00 -0400</pubDate>
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    <itunes:title>How To Create Service Packages</itunes:title>
    <title>How To Create Service Packages</title>
    <itunes:summary><![CDATA[87. Creating service packages for your small business may be one of the hardest things to do! Sevana and Tiffany tackle how you create service packages in today's episode and how to convey your value to your clients!************************Our podcast is originally a video podcast, so see us on YouTube or Spotify too.************************Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or ...]]></itunes:summary>
    <description><![CDATA[<p>87. Creating service packages for your small business may be one of the hardest things to do! Sevana and Tiffany tackle how you create service packages in today&apos;s episode and how to convey your value to your clients!************************Our podcast is originally a video podcast, so see us on YouTube or Spotify too.************************Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.comWebsite - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p>#smallbusinessadvice #entrepreneurship #servicepackages #businesspodcast #businessreferrals #howtogrowabusiness Alternative Titles:Service Based Business Packages</p><p>Value &amp; Business</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>87. Creating service packages for your small business may be one of the hardest things to do! Sevana and Tiffany tackle how you create service packages in today&apos;s episode and how to convey your value to your clients!************************Our podcast is originally a video podcast, so see us on YouTube or Spotify too.************************Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.comWebsite - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p>#smallbusinessadvice #entrepreneurship #servicepackages #businesspodcast #businessreferrals #howtogrowabusiness Alternative Titles:Service Based Business Packages</p><p>Value &amp; Business</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:title>The Everything Business Episode</itunes:title>
    <title>The Everything Business Episode</title>
    <itunes:summary><![CDATA[86. How does the demise of DEI affect small business? What to do if you are a government contractor in 2025? How to know what profit margins should you have? How much does your payroll really cost you? Today, Sevana and Tiffany talk a little bit of everything in business.   ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessb...]]></itunes:summary>
    <description><![CDATA[<p>86. How does the demise of DEI affect small business? What to do if you are a government contractor in 2025? How to know what profit margins should you have? How much does your payroll really cost you? Today, Sevana and Tiffany talk a little bit of everything in business.</p><p><br/></p><p>************************</p><p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p><p>************************</p><p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p><p><br/></p><p>**************************** </p><p><br/></p><p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p><p><br/></p><p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p><p><br/></p><p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p><p><br/></p><p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p><p><br/></p><p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness </p><p><br/></p><p><br/></p><p><strong>Alternative Titles:</strong></p><ul><li>Is DEI dead?</li><li>Messy Affairs of Government Contracting</li><li>Know Your Profit Margins</li></ul>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>86. How does the demise of DEI affect small business? What to do if you are a government contractor in 2025? How to know what profit margins should you have? How much does your payroll really cost you? Today, Sevana and Tiffany talk a little bit of everything in business.</p><p><br/></p><p>************************</p><p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p><p>************************</p><p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p><p><br/></p><p>**************************** </p><p><br/></p><p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p><p><br/></p><p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p><p><br/></p><p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p><p><br/></p><p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p><p><br/></p><p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness </p><p><br/></p><p><br/></p><p><strong>Alternative Titles:</strong></p><ul><li>Is DEI dead?</li><li>Messy Affairs of Government Contracting</li><li>Know Your Profit Margins</li></ul>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Fri, 28 Feb 2025 21:55:28 -0500</pubDate>
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  <item>
    <itunes:title>Tariffs and the Impact On Your Small Business</itunes:title>
    <title>Tariffs and the Impact On Your Small Business</title>
    <itunes:summary><![CDATA[85. We recorded this episode just before inauguration where tariffs were a mere speculation, little did we know that so quickly thereafter, it is now a reality. In today's episode, we talk about the real-life impact that tariffs can have on your small business and ways to prepare for the downstream effects.  
  
************************ 
Our podcast is originally a video podcast, so see us on YouTube or Spotify too. 
************************ 
Got questions or have a topic you want Sevana and ...]]></itunes:summary>
    <description><![CDATA[<p>85. We recorded this episode just before inauguration where tariffs were a mere speculation, little did we know that so quickly thereafter, it is now a reality. In today&apos;s episode, we talk about the real-life impact that tariffs can have on your small business and ways to prepare for the downstream effects. </p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness </p>
<p><strong>Reference/Resources Used In this Episode:</strong></p>
<p><a href='https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women' target='_blank' rel='ugc noopener noreferrer'>⁠</a><a href='https://www.brookings.edu/articles/the-consequences-of-trumps-tariff-threats/' target='_blank' rel='ugc noopener noreferrer'>Brookings</a></p>
<p><a href='https://www.politico.com/news/2024/11/12/lighthizer-trump-new-tariff-plan-00189114' target='_blank' rel='ugc noopener noreferrer'>POLITICO</a></p>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<ul>
 <li>Trump&apos;s New Tariffs</li>
 <li>Import Export and Small Business</li>
 <li>Tariffs on Mexico, China, and Canada</li>
</ul>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>85. We recorded this episode just before inauguration where tariffs were a mere speculation, little did we know that so quickly thereafter, it is now a reality. In today&apos;s episode, we talk about the real-life impact that tariffs can have on your small business and ways to prepare for the downstream effects. </p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness </p>
<p><strong>Reference/Resources Used In this Episode:</strong></p>
<p><a href='https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women' target='_blank' rel='ugc noopener noreferrer'>⁠</a><a href='https://www.brookings.edu/articles/the-consequences-of-trumps-tariff-threats/' target='_blank' rel='ugc noopener noreferrer'>Brookings</a></p>
<p><a href='https://www.politico.com/news/2024/11/12/lighthizer-trump-new-tariff-plan-00189114' target='_blank' rel='ugc noopener noreferrer'>POLITICO</a></p>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<ul>
 <li>Trump&apos;s New Tariffs</li>
 <li>Import Export and Small Business</li>
 <li>Tariffs on Mexico, China, and Canada</li>
</ul>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Mon, 03 Feb 2025 07:08:00 -0500</pubDate>
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    <itunes:duration>3292</itunes:duration>
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  </item>
  <item>
    <itunes:title>Power vs. Status in Business</itunes:title>
    <title>Power vs. Status in Business</title>
    <itunes:summary><![CDATA[84. Sevana and Tiffany explores the differences in how men and women approach power and status in business. There is a very fine balance between being competent and likable, how your power and status is impacted of cultural influences, and the necessity of self-awareness in navigating the business landscape. 
  
************************ 
Our podcast is originally a video podcast, so see us on YouTube or Spotify too. 
************************ 
00:00 Understanding Power and Status 
01:49 The Ge...]]></itunes:summary>
    <description><![CDATA[<p>84. Sevana and Tiffany explores the differences in how men and women approach power and status in business. There is a very fine balance between being competent and likable, how your power and status is impacted of cultural influences, and the necessity of self-awareness in navigating the business landscape.</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p>00:00 Understanding Power and Status</p>
<p>01:49 The Gender Dynamics of Power</p>
<p>06:16 Defining Power and Status</p>
<p>10:24 Historical Perspectives on Gender and Power</p>
<p>12:34 Men&apos;s Approach to Power and Status</p>
<p>15:21 Women&apos;s Unique Communication Styles21:36Building Influence Through Collaboration</p>
<p>23:16 Understanding Communication Styles Between Genders</p>
<p>25:40 Risk-Taking and Business Strategies: A Gender Perspective</p>
<p>29:15 The Role of Warmth and Competence in Business</p>
<p>31:06 Navigating Gender Dynamics in Professional Settings</p>
<p>34:52 The Evolution of Communication: Passive Aggressiveness and Mansplaining</p>
<p>40:29 Navigating Gender Dynamics in Conversations</p>
<p>43:12 Cultural Influences on Power and Status</p>
<p>45:55 Self-Awareness and Business Leadership</p>
<p>48:51 Hiring for Success: Balancing Personalities</p>
<p>52:30 The Importance of Accountability in Business</p>
<p>53:03 Resources for Business Growth and Learning</p>
<p><br/></p>
<p>************************</p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness </p>
<p><strong>Reference/Resources Used In this Episode:</strong></p>
<p><a href='https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women' rel='ugc noopener noreferrer' target='_blank'>https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women</a></p>
<p><a href='https://www.axios.com/2022/04/05/elon-musks-power-grab' rel='ugc noopener noreferrer' target='_blank'>https://www.axios.com/2022/04/05/elon-musks-power-grab</a></p>
<p><a href='https://news.cornell.edu/stories/2024/11/dual-tracks-top-men-often-linked-power-women-status' rel='ugc noopener noreferrer' target='_blank'>https://news.cornell.edu/stories/2024/11/dual-tracks-top-men-often-linked-power-women-status</a></p>
 <li><br/></li>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<ul>
 <li>Navigating Power and Status in Business</li>
 <li>The Gender Dynamics of Leadership</li>
 <li>Background and Culture in Business</li>
</ul>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>84. Sevana and Tiffany explores the differences in how men and women approach power and status in business. There is a very fine balance between being competent and likable, how your power and status is impacted of cultural influences, and the necessity of self-awareness in navigating the business landscape.</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p>00:00 Understanding Power and Status</p>
<p>01:49 The Gender Dynamics of Power</p>
<p>06:16 Defining Power and Status</p>
<p>10:24 Historical Perspectives on Gender and Power</p>
<p>12:34 Men&apos;s Approach to Power and Status</p>
<p>15:21 Women&apos;s Unique Communication Styles21:36Building Influence Through Collaboration</p>
<p>23:16 Understanding Communication Styles Between Genders</p>
<p>25:40 Risk-Taking and Business Strategies: A Gender Perspective</p>
<p>29:15 The Role of Warmth and Competence in Business</p>
<p>31:06 Navigating Gender Dynamics in Professional Settings</p>
<p>34:52 The Evolution of Communication: Passive Aggressiveness and Mansplaining</p>
<p>40:29 Navigating Gender Dynamics in Conversations</p>
<p>43:12 Cultural Influences on Power and Status</p>
<p>45:55 Self-Awareness and Business Leadership</p>
<p>48:51 Hiring for Success: Balancing Personalities</p>
<p>52:30 The Importance of Accountability in Business</p>
<p>53:03 Resources for Business Growth and Learning</p>
<p><br/></p>
<p>************************</p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness </p>
<p><strong>Reference/Resources Used In this Episode:</strong></p>
<p><a href='https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women' rel='ugc noopener noreferrer' target='_blank'>https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women</a></p>
<p><a href='https://www.axios.com/2022/04/05/elon-musks-power-grab' rel='ugc noopener noreferrer' target='_blank'>https://www.axios.com/2022/04/05/elon-musks-power-grab</a></p>
<p><a href='https://news.cornell.edu/stories/2024/11/dual-tracks-top-men-often-linked-power-women-status' rel='ugc noopener noreferrer' target='_blank'>https://news.cornell.edu/stories/2024/11/dual-tracks-top-men-often-linked-power-women-status</a></p>
 <li><br/></li>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<ul>
 <li>Navigating Power and Status in Business</li>
 <li>The Gender Dynamics of Leadership</li>
 <li>Background and Culture in Business</li>
</ul>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396512-power-vs-status-in-business.mp3" length="40065154" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
    <guid isPermaLink="false">8598ad78-617e-4e75-b013-a5fe734ead96</guid>
    <pubDate>Thu, 19 Dec 2024 07:01:00 -0500</pubDate>
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    <itunes:duration>3336</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType></itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>2024 Elections and the Potential Effects On Your Business</itunes:title>
    <title>2024 Elections and the Potential Effects On Your Business</title>
    <itunes:summary><![CDATA[#83. Trump. Harris. Harris. Trump. How does their plans impact you as a small business owner? That's the center of today's episode - breaking down the main parts of each candidate's plans for taxes and the economy so you can make the vote that is right for you! 
  
************************ 
Our podcast is originally a video podcast, so see us on YouTube or Spotify too. 
************************ 
  
Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehi...]]></itunes:summary>
    <description><![CDATA[<p>#83. Trump. Harris. Harris. Trump. How does their plans impact you as a small business owner? That&apos;s the center of today&apos;s episode - breaking down the main parts of each candidate&apos;s plans for taxes and the economy so you can make the vote that is right for you!</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness #2024elections #trumpvsharris #trump #harris</p>
<p><br/></p>
<p><strong>Reference/Resources Used In this Episode:</strong></p>
<p><br/></p>
<p><a href='https://en.wikipedia.org/wiki/Wharton_School' rel='ugc noopener noreferrer' target='_blank'>https://en.wikipedia.org/wiki/Wharton_School</a> </p>
<p><a href='https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/harris-campaign-policy-proposals-2024' rel='ugc noopener noreferrer' target='_blank'>https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/harris-campaign-policy-proposals-2024</a></p>
<p><a href='https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/trump-campaign-policy-proposals-2024' rel='ugc noopener noreferrer' target='_blank'>https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/trump-campaign-policy-proposals-2024</a></p>
<p><br/></p>
<p><strong>Nonpartisan Political Websites:</strong></p>
<ol>
 <li><p><strong>Ballotpedia</strong>:</p>
</li>
<ul>
 <li><p><a href='https://ballotpedia.org' rel='ugc noopener noreferrer' target='_blank'>Ballotpedia.org</a>Provides comprehensive profiles on all candidates, including their platforms, backgrounds, and voting records.</p>
</li>
</ul>
 <li><p><strong>Vote Smart</strong>:</p>
</li>
<ul>
 <li><p><a href='https://votesmart.org' rel='ugc noopener noreferrer' target='_blank'>VoteSmart.org</a>Nonpartisan resource offering information about candidates&apos; positions on issues, voting records, speeches, and funding sources.</p>
</li>
</ul>
  <li><p><strong>On the Issues</strong>:</p>
</li>
<ul>
  <li><p><a href='https://www.ontheissues.org' rel='ugc noopener noreferrer' target='_blank'>OnTheIssues.org</a>Focuses on where candidates stand on a wide range of policy issues, making it easy to compare different stances.</p>
</li>
</ul>
  <li><p><strong>FactCheck.org</strong>:</p>
</li>
</ol>
<ul>
  <li><br/><a href='https://www.factcheck.org' rel='ugc noopener noreferrer' target='_blank'>FactCheck.org</a>A nonpartisan fact-checking site that monitors the factual accuracy of candidates’ statements, interviews, and speeches.</li>
</ul>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>Trump vs. Harris</p>
<p>Budget Talk For Trump and Harris</p>
<p>Let&apos;s talk budget for 2024 Elections</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#83. Trump. Harris. Harris. Trump. How does their plans impact you as a small business owner? That&apos;s the center of today&apos;s episode - breaking down the main parts of each candidate&apos;s plans for taxes and the economy so you can make the vote that is right for you!</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness #2024elections #trumpvsharris #trump #harris</p>
<p><br/></p>
<p><strong>Reference/Resources Used In this Episode:</strong></p>
<p><br/></p>
<p><a href='https://en.wikipedia.org/wiki/Wharton_School' rel='ugc noopener noreferrer' target='_blank'>https://en.wikipedia.org/wiki/Wharton_School</a> </p>
<p><a href='https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/harris-campaign-policy-proposals-2024' rel='ugc noopener noreferrer' target='_blank'>https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/harris-campaign-policy-proposals-2024</a></p>
<p><a href='https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/trump-campaign-policy-proposals-2024' rel='ugc noopener noreferrer' target='_blank'>https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/trump-campaign-policy-proposals-2024</a></p>
<p><br/></p>
<p><strong>Nonpartisan Political Websites:</strong></p>
<ol>
 <li><p><strong>Ballotpedia</strong>:</p>
</li>
<ul>
 <li><p><a href='https://ballotpedia.org' rel='ugc noopener noreferrer' target='_blank'>Ballotpedia.org</a>Provides comprehensive profiles on all candidates, including their platforms, backgrounds, and voting records.</p>
</li>
</ul>
 <li><p><strong>Vote Smart</strong>:</p>
</li>
<ul>
 <li><p><a href='https://votesmart.org' rel='ugc noopener noreferrer' target='_blank'>VoteSmart.org</a>Nonpartisan resource offering information about candidates&apos; positions on issues, voting records, speeches, and funding sources.</p>
</li>
</ul>
  <li><p><strong>On the Issues</strong>:</p>
</li>
<ul>
  <li><p><a href='https://www.ontheissues.org' rel='ugc noopener noreferrer' target='_blank'>OnTheIssues.org</a>Focuses on where candidates stand on a wide range of policy issues, making it easy to compare different stances.</p>
</li>
</ul>
  <li><p><strong>FactCheck.org</strong>:</p>
</li>
</ol>
<ul>
  <li><br/><a href='https://www.factcheck.org' rel='ugc noopener noreferrer' target='_blank'>FactCheck.org</a>A nonpartisan fact-checking site that monitors the factual accuracy of candidates’ statements, interviews, and speeches.</li>
</ul>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>Trump vs. Harris</p>
<p>Budget Talk For Trump and Harris</p>
<p>Let&apos;s talk budget for 2024 Elections</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396513-2024-elections-and-the-potential-effects-on-your-business.mp3" length="22831292" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/x961nhke3t0ct55vyi0csq90rboy?.jpg" />
    <itunes:author>The Business Behind Small Business</itunes:author>
    <guid isPermaLink="false">74886897-f9ef-4334-b69f-5a6587dd3e4c</guid>
    <pubDate>Sat, 26 Oct 2024 07:30:00 -0400</pubDate>
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    <itunes:duration>1900</itunes:duration>
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  </item>
  <item>
    <itunes:title>Defining Your Customer Experience</itunes:title>
    <title>Defining Your Customer Experience</title>
    <itunes:summary><![CDATA[#82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn't only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world.  
  
Today, Sevana and Tiffany take a lesson from the business story of Peet's Coffee and Tea and talk about how you can define your custo...]]></itunes:summary>
    <description><![CDATA[<p>#82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn&apos;t only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world. </p>
<p><br/></p>
<p>Today, Sevana and Tiffany take a lesson from the business story of Peet&apos;s Coffee and Tea and talk about how you can define your customer experience to up-level your company to new success.</p>
<p><br/></p>
<p><strong>Topics in today&apos;s episode includes:</strong></p>
<p>- How Peets and Starbucks crossed paths</p>
<p>- 5 ways to define your customer experience, even on a shoestring budget</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness</p>
<p><br/></p>
<p><strong>References / Resources Used For This Episode:</strong></p>
<ol>
 <li><a href='https://youtu.be/DnW2Gm5PqX4?si=KoDTOv_d3ryEWNT9'>Caffeinated | official trailer (2015)</a></li>
 <li><a href='https://youtu.be/JXVcTT3SuNw?si=E68ICI5MdqSkrH1A'>BEST PRACTICES for Developing a Customer Experience Strategy | PeopleMetrics LIVE!</a><br/></li>
</ol>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>Mapping your Customer Journey</p>
<p>Branding and Marketing for Your Business</p>
<p>Why Customer Experience Matters</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn&apos;t only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world. </p>
<p><br/></p>
<p>Today, Sevana and Tiffany take a lesson from the business story of Peet&apos;s Coffee and Tea and talk about how you can define your customer experience to up-level your company to new success.</p>
<p><br/></p>
<p><strong>Topics in today&apos;s episode includes:</strong></p>
<p>- How Peets and Starbucks crossed paths</p>
<p>- 5 ways to define your customer experience, even on a shoestring budget</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com</p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness</p>
<p><br/></p>
<p><strong>References / Resources Used For This Episode:</strong></p>
<ol>
 <li><a href='https://youtu.be/DnW2Gm5PqX4?si=KoDTOv_d3ryEWNT9'>Caffeinated | official trailer (2015)</a></li>
 <li><a href='https://youtu.be/JXVcTT3SuNw?si=E68ICI5MdqSkrH1A'>BEST PRACTICES for Developing a Customer Experience Strategy | PeopleMetrics LIVE!</a><br/></li>
</ol>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>Mapping your Customer Journey</p>
<p>Branding and Marketing for Your Business</p>
<p>Why Customer Experience Matters</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396514-defining-your-customer-experience.mp3" length="38810973" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/5lp5yz7l5qbwior5xfmqfpp8ulgy?.jpg" />
    <itunes:author>The Business Behind Small Business</itunes:author>
    <guid isPermaLink="false">732233f5-4191-4d94-ab31-f306a7ccb05c</guid>
    <pubDate>Mon, 26 Aug 2024 07:16:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396514/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396514/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396514/transcript.srt" type="application/x-subrip" />
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    <itunes:duration>3232</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType></itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>How to Build Your Business Credit</itunes:title>
    <title>How to Build Your Business Credit</title>
    <itunes:summary><![CDATA[#81. Find out about how Duns &amp; Bradstreet came about and learn how to build your business credit score on today's episode with Sevana and Tiffany. 
  
Topics in today's episode includes: 
- Why your business credit score matters 
- How to build your business credit score 
- The origin story about Duns &amp; Bradstreet 
  
************************ 
Our podcast is originally a video podcast, so see us on YouTube or Spotify too. 
************************ 
  
Got questions or have a topic you...]]></itunes:summary>
    <description><![CDATA[<p>#81. Find out about how Duns &amp; Bradstreet came about and learn how to build your business credit score on today&apos;s episode with<strong> </strong>Sevana and Tiffany.</p>
<p><br/></p>
<p><strong>Topics in today&apos;s episode includes:</strong></p>
<p>- Why your business credit score matters</p>
<p>- How to build your business credit score</p>
<p>- The origin story about Duns &amp; Bradstreet</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com </p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 </p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness</p>
<p><br/></p>
<p><strong>References &amp; Resources Used For This Episode: </strong></p>
<ol>
 <li><a href='https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/'>https://www.nav.com/resource/how-to-establish-business-credit/</a></li>
 <li>Dun &amp; Bradstreet. <a href='https://www.dnb.com/duns/get-a-duns.html'>How to Get a D-U-N-S Number</a>.</li>
 <li>Internal Revenue Service. <a href='https://www.irs.gov/pub/irs-utl/duns_num_guide.pdf'>Obtaining a DUNS Number: A Guide for Federal Grant and Cooperative Agreement Applicants</a>.</li>
 <li><a href='https://www.forbes.com/advisor/credit-cards/history-of-credit-cards/'>https://www.forbes.com/advisor/credit-cards/history-of-credit-cards/</a></li>
  <li><a href='https://en.wikipedia.org/wiki/Diners_Club_International#:~:text=Carte%20Blanche%20began%20in%201958,Blanche%20to%20Avco%20in%201968'>https://en.wikipedia.org/wiki/Diners_Club_International#:~:text=Carte%20Blanche%20began%20in%201958,Blanche%20to%20Avco%20in%201968</a>.</li>
  <li><a href='https://www.cnbc.com/select/when-did-credit-scores-start/'>https://www.cnbc.com/select/when-did-credit-scores-start/</a></li>
  <li><a href='https://en.wikipedia.org/wiki/Lewis_Tappan'>https://en.wikipedia.org/wiki/Lewis_Tappas</a></li>
  <li><a href='https://hbr.org/2015/01/vision-statement-the-birth-of-modern-commercial-credit'>https://hbr.org/2015/01/vision-statement-the-birth-of-modern-commercial-credit</a></li>
  <li><a href='https://www.altares.nl/en/organization/history/'>https://www.altares.nl/en/organization/history/</a><br/></li>
</ol>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>What is business credit</p>
<p>How to build your business credit</p>
<p>Bad Credit</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#81. Find out about how Duns &amp; Bradstreet came about and learn how to build your business credit score on today&apos;s episode with<strong> </strong>Sevana and Tiffany.</p>
<p><br/></p>
<p><strong>Topics in today&apos;s episode includes:</strong></p>
<p>- Why your business credit score matters</p>
<p>- How to build your business credit score</p>
<p>- The origin story about Duns &amp; Bradstreet</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com </p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 </p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness</p>
<p><br/></p>
<p><strong>References &amp; Resources Used For This Episode: </strong></p>
<ol>
 <li><a href='https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/'>https://www.nav.com/resource/how-to-establish-business-credit/</a></li>
 <li>Dun &amp; Bradstreet. <a href='https://www.dnb.com/duns/get-a-duns.html'>How to Get a D-U-N-S Number</a>.</li>
 <li>Internal Revenue Service. <a href='https://www.irs.gov/pub/irs-utl/duns_num_guide.pdf'>Obtaining a DUNS Number: A Guide for Federal Grant and Cooperative Agreement Applicants</a>.</li>
 <li><a href='https://www.forbes.com/advisor/credit-cards/history-of-credit-cards/'>https://www.forbes.com/advisor/credit-cards/history-of-credit-cards/</a></li>
  <li><a href='https://en.wikipedia.org/wiki/Diners_Club_International#:~:text=Carte%20Blanche%20began%20in%201958,Blanche%20to%20Avco%20in%201968'>https://en.wikipedia.org/wiki/Diners_Club_International#:~:text=Carte%20Blanche%20began%20in%201958,Blanche%20to%20Avco%20in%201968</a>.</li>
  <li><a href='https://www.cnbc.com/select/when-did-credit-scores-start/'>https://www.cnbc.com/select/when-did-credit-scores-start/</a></li>
  <li><a href='https://en.wikipedia.org/wiki/Lewis_Tappan'>https://en.wikipedia.org/wiki/Lewis_Tappas</a></li>
  <li><a href='https://hbr.org/2015/01/vision-statement-the-birth-of-modern-commercial-credit'>https://hbr.org/2015/01/vision-statement-the-birth-of-modern-commercial-credit</a></li>
  <li><a href='https://www.altares.nl/en/organization/history/'>https://www.altares.nl/en/organization/history/</a><br/></li>
</ol>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>What is business credit</p>
<p>How to build your business credit</p>
<p>Bad Credit</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396515-how-to-build-your-business-credit.mp3" length="22172331" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/wezbyv0qxy821uxv0xjv5vdc8c13?.jpg" />
    <itunes:author>The Business Behind Small Business</itunes:author>
    <guid isPermaLink="false">5c6c5f86-68d5-47e8-99fc-4a2dbde18ec2</guid>
    <pubDate>Thu, 01 Aug 2024 08:34:20 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396515/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396515/transcript.json" type="application/json" />
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    <itunes:duration>1845</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType></itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Building Your Referral Village</itunes:title>
    <title>Building Your Referral Village</title>
    <itunes:summary><![CDATA[#80. Inspired by the viral rise of Sabeer Bhatia and Jack Smith, founders of Hotmail. Sevana and Tiffany talk about how to build a referral village to grow a business. 
  
Topics in today's episode includes: 
- What is a referral partner and how to meet one 
- How to build your own referral network 
- How to do 1:1 for referral opportunities 
  
************************ 
Our podcast is originally a video podcast, so see us on YouTube or Spotify too. 
************************ 
  
Got questions...]]></itunes:summary>
    <description><![CDATA[<p>#80. Inspired by the viral rise of <strong>Sabeer Bhatia </strong>and <strong>Jack Smith, </strong>founders of <strong>Hotmail</strong>.<strong> </strong>Sevana and Tiffany talk about how to build a referral village to grow a business.</p>
<p><br/></p>
<p><strong>Topics in today&apos;s episode includes:</strong></p>
<p>- What is a referral partner and how to meet one</p>
<p>- How to build your own referral network</p>
<p>- How to do 1:1 for referral opportunities</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com </p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 </p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness</p>
<p><br/></p>
<p><strong>References &amp; Resources Used For This Episode: </strong></p>
<ol>
 <li><a href='https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/'>https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/</a></li>
 <li><a href='https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked'>https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked</a>.</li>
  <li><a href='https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)'>https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)</a></li>
  <li><a href='https://www.technologyreview.com/innovator/sabeer-bhatia/'>https://www.technologyreview.com/innovator/sabeer-bhatia/</a></li>
  <li><a href='https://en.chatstickmarket.com/single-post/history-of-hotmail'>https://en.chatstickmarket.com/single-post/history-of-hotmail</a></li>
  <li><a href='https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/'>https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/</a></li>
  <li><a href='https://stanfordmag.org/contents/what-s-the-big-idea'>https://stanfordmag.org/contents/what-s-the-big-idea</a></li>
  <li><a href='https://news.ycombinator.com/item?id=888715'>https://news.ycombinator.com/item?id=88871</a></li>
  <li><a href='https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/'>https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/</a></li>
  <li><a href='https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked'>https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked</a>.</li>
  <li><a href='https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)'>https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)</a></li>
  <li><a href='https://www.technologyreview.com/innovator/sabeer-bhatia/'>https://www.technologyreview.com/innovator/sabeer-bhatia/</a></li>
  <li><a href='https://en.chatstickmarket.com/single-post/history-of-hotmail'>https://en.chatstickmarket.com/single-post/history-of-hotmail</a></li>
  <li><a href='https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/'>https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/</a></li>
  <li><a href='https://stanfordmag.org/contents/what-s-the-big-idea'>https://stanfordmag.org/contents/what-s-the-big-idea</a></li>
  <li><a href='https://news.ycombinator.com/item?id=888715'>https://news.ycombinator.com/item?id=888715</a></li>
</ol>
<p><br/></p>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>How To Network In Business</p>
<p>How To Meet Referral Partners</p>
<p>How to Get Business Referrals</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#80. Inspired by the viral rise of <strong>Sabeer Bhatia </strong>and <strong>Jack Smith, </strong>founders of <strong>Hotmail</strong>.<strong> </strong>Sevana and Tiffany talk about how to build a referral village to grow a business.</p>
<p><br/></p>
<p><strong>Topics in today&apos;s episode includes:</strong></p>
<p>- What is a referral partner and how to meet one</p>
<p>- How to build your own referral network</p>
<p>- How to do 1:1 for referral opportunities</p>
<p><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com </p>
<p><br/></p>
<p>Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 </p>
<p>#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness</p>
<p><br/></p>
<p><strong>References &amp; Resources Used For This Episode: </strong></p>
<ol>
 <li><a href='https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/'>https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/</a></li>
 <li><a href='https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked'>https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked</a>.</li>
  <li><a href='https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)'>https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)</a></li>
  <li><a href='https://www.technologyreview.com/innovator/sabeer-bhatia/'>https://www.technologyreview.com/innovator/sabeer-bhatia/</a></li>
  <li><a href='https://en.chatstickmarket.com/single-post/history-of-hotmail'>https://en.chatstickmarket.com/single-post/history-of-hotmail</a></li>
  <li><a href='https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/'>https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/</a></li>
  <li><a href='https://stanfordmag.org/contents/what-s-the-big-idea'>https://stanfordmag.org/contents/what-s-the-big-idea</a></li>
  <li><a href='https://news.ycombinator.com/item?id=888715'>https://news.ycombinator.com/item?id=88871</a></li>
  <li><a href='https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/'>https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/</a></li>
  <li><a href='https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked'>https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked</a>.</li>
  <li><a href='https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)'>https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)</a></li>
  <li><a href='https://www.technologyreview.com/innovator/sabeer-bhatia/'>https://www.technologyreview.com/innovator/sabeer-bhatia/</a></li>
  <li><a href='https://en.chatstickmarket.com/single-post/history-of-hotmail'>https://en.chatstickmarket.com/single-post/history-of-hotmail</a></li>
  <li><a href='https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/'>https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/</a></li>
  <li><a href='https://stanfordmag.org/contents/what-s-the-big-idea'>https://stanfordmag.org/contents/what-s-the-big-idea</a></li>
  <li><a href='https://news.ycombinator.com/item?id=888715'>https://news.ycombinator.com/item?id=888715</a></li>
</ol>
<p><br/></p>
<p><br/></p>
<p><strong>Alternative Titles:</strong></p>
<p>How To Network In Business</p>
<p>How To Meet Referral Partners</p>
<p>How to Get Business Referrals</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396516-building-your-referral-village.mp3" length="30346353" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/f1xbdv8bkk7hk1b59glf2o2mqim8?.jpg" />
    <itunes:author>The Business Behind Small Business</itunes:author>
    <guid isPermaLink="false">167156ca-c4fb-4af3-82ad-18fa38f80883</guid>
    <pubDate>Wed, 10 Jul 2024 07:27:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396516/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396516/transcript.json" type="application/json" />
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    <itunes:duration>2526</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType></itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Turning Your Business Into A Family Business</itunes:title>
    <title>Turning Your Business Into A Family Business</title>
    <itunes:summary><![CDATA[#79. Starting with the story of today's spotlight entrepreneur Franklin Clarence Mars, founder of the chocolate candy company Mars Incorporated, Sevana and Tiffany talk about the complicated dynamics of doing business with family. 
  
Topics in today's episode includes: 
  
- How to get your kids involved in the business and when 
- How to pay our kids through your business 
- What are proven ways to work with family, especially if you plan to have your kids inherit your business 
  
CORRECTI...]]></itunes:summary>
    <description><![CDATA[<p>#79. Starting with the story of today&apos;s spotlight entrepreneur <strong>Franklin Clarence Mars, </strong>founder of the chocolate candy company Mars Incorporated,<strong> </strong>Sevana and Tiffany talk about the complicated dynamics of doing business with family.</p>
<p><br/></p>
<p>Topics in today&apos;s episode includes:</p>
<p><br/></p>
<p>- How to get your kids involved in the business and when</p>
<p>- How to pay our kids through your business</p>
<p>- What are proven ways to work with family, especially if you plan to have your kids inherit your business</p>
<p><br/></p>
<p>CORRECTION NOTICE:</p>
<p><em>In this episode, we mistakenly believed that &quot;smarties&quot; are the chalky tablet-like candy in the those tubular clear wrapping that we grew up eating in the US. Well, on the other side of the river, in the UK, &quot;smarties&quot; are a type of candy that closely resembles M&amp;Ms, which is what Franklin Mars saw in our story and was inspired by to create M&amp;Ms in the US. </em></p>
<p><br/></p>
<p><em>Same name, different candy. Our bad.</em></p>
<p><br/></p>
<p>References:</p>
<p><br/></p>
<p><strong>Gary Vee: Should you go into your family business?</strong></p>
<p><a href='https://www.youtube.com/watch?v=QkHKxyvVqsg' target='_blank' rel='noopener noreferer'>https://www.youtube.com/watch?v=QkHKxyvVqsg</a></p>
<p><strong>BuildWitt/Jocko Willink:  How to take over the family business - </strong><a href='https://youtu.be/PysHDg935zM?si=5dMP00Ka1E3UUxqq' target='_blank' rel='noopener noreferer'>https://youtu.be/PysHDg935zM?si=5dMP00Ka1E3UUxqq</a></p>
<p><strong>For more on the Mars&apos; family business:</strong></p>
<p><a href='https://www.madeinchicagomuseum.com/single-post/mars-inc/'>https://www.madeinchicagomuseum.com/single-post/mars-inc/</a></p>
<p><a href='https://www.mars.com/about/history'>https://www.mars.com/about/history</a></p>
<p><a href='https://en.wikipedia.org/wiki/Franklin_Clarence_Mars'>https://en.wikipedia.org/wiki/Franklin_Clarence_Mars</a></p>
<p><br/></p>
<p><strong>&quot;Keeping the Family Business Healthy: How to Plan for Continuing Growth, Profitability, and Family Leadership&quot; by John L. Ward</strong>:</p>
<ul>
 <li><p>This book offers strategies for ensuring the long-term success and continuity of family businesses.</p>
</li>
</ul>
<p><strong>&quot;Family Business Succession: The Final Test of Greatness&quot; by Craig E. Aronoff, Stephen L. McClure, and John L. Ward</strong>:</p>
<ul>
 <li><p>Focuses on the challenges and best practices in family business succession planning.</p>
</li>
</ul>
<p><strong>&quot;Succession: Are You Ready?&quot; by Marshall Goldsmith</strong>:</p>
<ul>
  <li>Provides practical advice on preparing for and managing the succession process.<br/></li>
</ul>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 </p>
<p>#smallbusinessadvice #entrepreneurship #familybusiness #businesspodcast </p>
<p><br/></p>
<p>Alternative Titles:</p>
<p>How to run a business with family</p>
<p>Do&apos;s and Don&apos;ts of a family business</p>
<p>Keeping the peace in a family business</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#79. Starting with the story of today&apos;s spotlight entrepreneur <strong>Franklin Clarence Mars, </strong>founder of the chocolate candy company Mars Incorporated,<strong> </strong>Sevana and Tiffany talk about the complicated dynamics of doing business with family.</p>
<p><br/></p>
<p>Topics in today&apos;s episode includes:</p>
<p><br/></p>
<p>- How to get your kids involved in the business and when</p>
<p>- How to pay our kids through your business</p>
<p>- What are proven ways to work with family, especially if you plan to have your kids inherit your business</p>
<p><br/></p>
<p>CORRECTION NOTICE:</p>
<p><em>In this episode, we mistakenly believed that &quot;smarties&quot; are the chalky tablet-like candy in the those tubular clear wrapping that we grew up eating in the US. Well, on the other side of the river, in the UK, &quot;smarties&quot; are a type of candy that closely resembles M&amp;Ms, which is what Franklin Mars saw in our story and was inspired by to create M&amp;Ms in the US. </em></p>
<p><br/></p>
<p><em>Same name, different candy. Our bad.</em></p>
<p><br/></p>
<p>References:</p>
<p><br/></p>
<p><strong>Gary Vee: Should you go into your family business?</strong></p>
<p><a href='https://www.youtube.com/watch?v=QkHKxyvVqsg' target='_blank' rel='noopener noreferer'>https://www.youtube.com/watch?v=QkHKxyvVqsg</a></p>
<p><strong>BuildWitt/Jocko Willink:  How to take over the family business - </strong><a href='https://youtu.be/PysHDg935zM?si=5dMP00Ka1E3UUxqq' target='_blank' rel='noopener noreferer'>https://youtu.be/PysHDg935zM?si=5dMP00Ka1E3UUxqq</a></p>
<p><strong>For more on the Mars&apos; family business:</strong></p>
<p><a href='https://www.madeinchicagomuseum.com/single-post/mars-inc/'>https://www.madeinchicagomuseum.com/single-post/mars-inc/</a></p>
<p><a href='https://www.mars.com/about/history'>https://www.mars.com/about/history</a></p>
<p><a href='https://en.wikipedia.org/wiki/Franklin_Clarence_Mars'>https://en.wikipedia.org/wiki/Franklin_Clarence_Mars</a></p>
<p><br/></p>
<p><strong>&quot;Keeping the Family Business Healthy: How to Plan for Continuing Growth, Profitability, and Family Leadership&quot; by John L. Ward</strong>:</p>
<ul>
 <li><p>This book offers strategies for ensuring the long-term success and continuity of family businesses.</p>
</li>
</ul>
<p><strong>&quot;Family Business Succession: The Final Test of Greatness&quot; by Craig E. Aronoff, Stephen L. McClure, and John L. Ward</strong>:</p>
<ul>
 <li><p>Focuses on the challenges and best practices in family business succession planning.</p>
</li>
</ul>
<p><strong>&quot;Succession: Are You Ready?&quot; by Marshall Goldsmith</strong>:</p>
<ul>
  <li>Provides practical advice on preparing for and managing the succession process.<br/></li>
</ul>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 </p>
<p>#smallbusinessadvice #entrepreneurship #familybusiness #businesspodcast </p>
<p><br/></p>
<p>Alternative Titles:</p>
<p>How to run a business with family</p>
<p>Do&apos;s and Don&apos;ts of a family business</p>
<p>Keeping the peace in a family business</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396517-turning-your-business-into-a-family-business.mp3" length="32482361" type="audio/mpeg" />
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    <pubDate>Tue, 18 Jun 2024 07:00:00 -0400</pubDate>
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  </item>
  <item>
    <itunes:title>How To Grow From Owner-Operator To Owner-CEO</itunes:title>
    <title>How To Grow From Owner-Operator To Owner-CEO</title>
    <itunes:summary><![CDATA[#78. What happens when your business outgrows YOU? in today's episode, Sevana and Tiffany take on business lessons from the story of Martin Eberhard, American inventor, engineer and entrepreneur who co-founded Tesla, Inc. (then Tesla Motors) and then was asked to leave. Topics in today's episode includes: 
  
- how to eliminate the roles or "hats" that you put on as owner-operator so you can be CEO of your own business 
  
- the importance of clarity for you and your ultimate role in your bus...]]></itunes:summary>
    <description><![CDATA[<p>#78. What happens when your business outgrows YOU? in today&apos;s episode, Sevana and Tiffany take on business lessons from the story of <strong>Martin Eberhard, </strong>American inventor, engineer and entrepreneur who co-founded Tesla, Inc. (then Tesla Motors) and then was asked to leave. Topics in today&apos;s episode includes:</p>
<p><br/></p>
<p>- how to eliminate the roles or &quot;hats&quot; that you put on as owner-operator so you can be CEO of your own business</p>
<p><br/></p>
<p>- the importance of clarity for you and your ultimate role in your business </p>
<p><br/></p>
<p>References:</p>
<p><br/></p>
<p>Scaling Up - FACe Chart: <a href='https://coaches.scalingup.com/function-accountability-chart' target='_blank' rel='noopener noreferer'>https://coaches.scalingup.com/function-accountability-chart</a></p>
<p><br/></p>
<p>CNN Interview: <a href='https://youtu.be/QIt8WuEQntY?si=dRKg-i9trnsHhDhd'>https://youtu.be/QIt8WuEQntY?si=dRKg-i9trnsHhDhd</a></p>
<p><br/></p>
<p>Building a Skills Matrix: <a href='https://acquira.com/why-you-need-to-build-an-employee-skills-matrix-and-how-to-do-it/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=How-To-Turn-An-Owner-Run-Business-Into-A-Management-Run-Business'>https://acquira.com/why-you-need-to-build-an-employee-skills-matrix-and-how-to-do-it/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=How-To-Turn-An-Owner-Run-Business-Into-A-Management-Run-Business</a><br/></p>
<p><br/></p>
<p><br/></p>
<p><a href='https://www.forbes.com/sites/forbescoachescouncil/2020/02/26/how-to-stop-operating-your-business-and-start-owning-it/?sh=36dc9a9e16ff'>https://www.forbes.com/sites/forbescoachescouncil/2020/02/26/how-to-stop-operating-your-business-and-start-owning-it/?sh=36dc9a9e16ff</a></p>
<p><a href='https://www.cleanlink.com/cp/article/Growing-Out-Of-The-Owner-Operator-Role--2476'>https://www.cleanlink.com/cp/article/Growing-Out-Of-The-Owner-Operator-Role--2476</a></p>
<p><a href='https://www.theverge.com/23815634/tesla-elon-musk-origin-founder-twitter-land-of-the-giants'>https://www.theverge.com/23815634/tesla-elon-musk-origin-founder-twitter-land-of-the-giants</a></p>
<p><a href='https://www.investopedia.com/articles/personal-finance/061915/story-behind-teslas-success.asp#:~:text=In%202001%2C%20Eberhard%20and%20Tarpenning,founded%20an%20online%20payments%20company'>https://www.investopedia.com/articles/personal-finance/061915/story-behind-teslas-success.asp#:~:text=In%202001%2C%20Eberhard%20and%20Tarpenning,founded%20an%20online%20payments%20company</a>.</p>
<p><a href='https://innovators.berkeley.edu/spotlights/co-founder-marc-tarpenning-85-shows-off-teslas-baby-pictures/'>https://innovators.berkeley.edu/spotlights/co-founder-marc-tarpenning-85-shows-off-teslas-baby-pictures/</a></p>
<p><a href='https://www.businessinsider.com/tesla-cofounder-martin-eberhard-interview-history-elon-musk-ev-market-2023-2'>https://www.businessinsider.com/tesla-cofounder-martin-eberhard-interview-history-elon-musk-ev-market-2023-2</a><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 




</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#78. What happens when your business outgrows YOU? in today&apos;s episode, Sevana and Tiffany take on business lessons from the story of <strong>Martin Eberhard, </strong>American inventor, engineer and entrepreneur who co-founded Tesla, Inc. (then Tesla Motors) and then was asked to leave. Topics in today&apos;s episode includes:</p>
<p><br/></p>
<p>- how to eliminate the roles or &quot;hats&quot; that you put on as owner-operator so you can be CEO of your own business</p>
<p><br/></p>
<p>- the importance of clarity for you and your ultimate role in your business </p>
<p><br/></p>
<p>References:</p>
<p><br/></p>
<p>Scaling Up - FACe Chart: <a href='https://coaches.scalingup.com/function-accountability-chart' target='_blank' rel='noopener noreferer'>https://coaches.scalingup.com/function-accountability-chart</a></p>
<p><br/></p>
<p>CNN Interview: <a href='https://youtu.be/QIt8WuEQntY?si=dRKg-i9trnsHhDhd'>https://youtu.be/QIt8WuEQntY?si=dRKg-i9trnsHhDhd</a></p>
<p><br/></p>
<p>Building a Skills Matrix: <a href='https://acquira.com/why-you-need-to-build-an-employee-skills-matrix-and-how-to-do-it/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=How-To-Turn-An-Owner-Run-Business-Into-A-Management-Run-Business'>https://acquira.com/why-you-need-to-build-an-employee-skills-matrix-and-how-to-do-it/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=How-To-Turn-An-Owner-Run-Business-Into-A-Management-Run-Business</a><br/></p>
<p><br/></p>
<p><br/></p>
<p><a href='https://www.forbes.com/sites/forbescoachescouncil/2020/02/26/how-to-stop-operating-your-business-and-start-owning-it/?sh=36dc9a9e16ff'>https://www.forbes.com/sites/forbescoachescouncil/2020/02/26/how-to-stop-operating-your-business-and-start-owning-it/?sh=36dc9a9e16ff</a></p>
<p><a href='https://www.cleanlink.com/cp/article/Growing-Out-Of-The-Owner-Operator-Role--2476'>https://www.cleanlink.com/cp/article/Growing-Out-Of-The-Owner-Operator-Role--2476</a></p>
<p><a href='https://www.theverge.com/23815634/tesla-elon-musk-origin-founder-twitter-land-of-the-giants'>https://www.theverge.com/23815634/tesla-elon-musk-origin-founder-twitter-land-of-the-giants</a></p>
<p><a href='https://www.investopedia.com/articles/personal-finance/061915/story-behind-teslas-success.asp#:~:text=In%202001%2C%20Eberhard%20and%20Tarpenning,founded%20an%20online%20payments%20company'>https://www.investopedia.com/articles/personal-finance/061915/story-behind-teslas-success.asp#:~:text=In%202001%2C%20Eberhard%20and%20Tarpenning,founded%20an%20online%20payments%20company</a>.</p>
<p><a href='https://innovators.berkeley.edu/spotlights/co-founder-marc-tarpenning-85-shows-off-teslas-baby-pictures/'>https://innovators.berkeley.edu/spotlights/co-founder-marc-tarpenning-85-shows-off-teslas-baby-pictures/</a></p>
<p><a href='https://www.businessinsider.com/tesla-cofounder-martin-eberhard-interview-history-elon-musk-ev-market-2023-2'>https://www.businessinsider.com/tesla-cofounder-martin-eberhard-interview-history-elon-musk-ev-market-2023-2</a><br/></p>
<p>************************</p>
<p>Our podcast is originally a video podcast, so see us on YouTube or Spotify too.</p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
 




</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396518-how-to-grow-from-owner-operator-to-owner-ceo.mp3" length="37997855" type="audio/mpeg" />
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    <pubDate>Sat, 01 Jun 2024 10:35:00 -0400</pubDate>
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  <item>
    <itunes:title>When Too Much Business Makes For Bad Business</itunes:title>
    <title>When Too Much Business Makes For Bad Business</title>
    <itunes:summary><![CDATA[#77. When too much growth in a business spirals out of control ... in today's episode, Sevana and Tiffany take on business lessons from the story of Barry Minkow, owner of ZZZZ Best Carpet Cleaning and share with you how to avoid the same mistakes in your business, including: 
- how too much business can be a serious problem 
- making desperate decisions in a desperate situation with a desperate mindset doesn't give your wins for your business or for you 
- accidentally (or intentionally) fin...]]></itunes:summary>
    <description><![CDATA[<p>#77. When too much growth in a business spirals out of control ... in today&apos;s episode, Sevana and Tiffany take on business lessons from the story of <strong>Barry Minkow, </strong>owner of ZZZZ Best Carpet Cleaning and share with you how to avoid the same mistakes in your business, including:</p>
<p>- how too much business can be a serious problem</p>
<p>- making desperate decisions in a desperate situation with a desperate mindset doesn&apos;t give your wins for your business or for you</p>
<p>- accidentally (or intentionally) finding yourself in the situation of &quot;robbing peter to pay paul&quot; can only lead to more serious cash flow issues</p>
<p><br/></p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#77. When too much growth in a business spirals out of control ... in today&apos;s episode, Sevana and Tiffany take on business lessons from the story of <strong>Barry Minkow, </strong>owner of ZZZZ Best Carpet Cleaning and share with you how to avoid the same mistakes in your business, including:</p>
<p>- how too much business can be a serious problem</p>
<p>- making desperate decisions in a desperate situation with a desperate mindset doesn&apos;t give your wins for your business or for you</p>
<p>- accidentally (or intentionally) finding yourself in the situation of &quot;robbing peter to pay paul&quot; can only lead to more serious cash flow issues</p>
<p><br/></p>
<p>************************</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396519-when-too-much-business-makes-for-bad-business.mp3" length="36671882" type="audio/mpeg" />
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    <pubDate>Wed, 15 May 2024 07:27:00 -0400</pubDate>
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  <item>
    <itunes:title>Outsourcing Mistakes That Could Cost You Your Business</itunes:title>
    <title>Outsourcing Mistakes That Could Cost You Your Business</title>
    <itunes:summary><![CDATA[#76. What can you learn from someone else’s mistake? Today, Sevana and Tiffany shake things up a bit by starting with the fascinating story of a well known entrepreneur who was conned by her closest advisors and how you can avoid the mistakes she made that is all too common for small business owners today! 
  
Resources/References: 
  
https://books.google.com/books?id=DBoAAAAAMBAJ&amp;lpg=PA37&amp;dq=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;pg=PA3#v=onepage&amp;q=Thomas%20A.%20Andrews...]]></itunes:summary>
    <description><![CDATA[<p>#76. What can you learn from someone else’s mistake? Today, Sevana and Tiffany shake things up a bit by starting with the fascinating story of a well known entrepreneur who was conned by her closest advisors and how you can avoid the mistakes she made that is all too common for small business owners today!</p>
<p><br/></p>
<p>Resources/References:</p>
<p><br/></p>
<p><a href='https://books.google.com/books?id=DBoAAAAAMBAJ&amp;lpg=PA37&amp;dq=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;pg=PA3#v=onepage&amp;q=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;f=false'>https://books.google.com/books?id=DBoAAAAAMBAJ&amp;lpg=PA37&amp;dq=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;pg=PA3#v=onepage&amp;q=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;f=false</a></p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#76. What can you learn from someone else’s mistake? Today, Sevana and Tiffany shake things up a bit by starting with the fascinating story of a well known entrepreneur who was conned by her closest advisors and how you can avoid the mistakes she made that is all too common for small business owners today!</p>
<p><br/></p>
<p>Resources/References:</p>
<p><br/></p>
<p><a href='https://books.google.com/books?id=DBoAAAAAMBAJ&amp;lpg=PA37&amp;dq=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;pg=PA3#v=onepage&amp;q=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;f=false'>https://books.google.com/books?id=DBoAAAAAMBAJ&amp;lpg=PA37&amp;dq=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;pg=PA3#v=onepage&amp;q=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&amp;f=false</a></p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - Details of today’s story was inspired by true events. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396520-outsourcing-mistakes-that-could-cost-you-your-business.mp3" length="25763165" type="audio/mpeg" />
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    <pubDate>Wed, 01 May 2024 16:28:44 -0400</pubDate>
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  </item>
  <item>
    <itunes:title>Two Amazing Business People from History (Who May Surprise You!)</itunes:title>
    <title>Two Amazing Business People from History (Who May Surprise You!)</title>
    <itunes:summary><![CDATA[#75. Sevana and Tiffany share two successful business people from history who aren't given much spotlight but amazing in their own rights nonetheless and worth showcasing in today's episode. These super successful business people have inspired Sevana and Tiffany and they hope the stories can inspire you! 
  
Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on ...]]></itunes:summary>
    <description><![CDATA[<p>#75. Sevana and Tiffany share two successful business people from history who aren&apos;t given much spotlight but amazing in their own rights nonetheless and worth showcasing in today&apos;s episode. These super successful business people have inspired Sevana and Tiffany and they hope the stories can inspire you!</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#75. Sevana and Tiffany share two successful business people from history who aren&apos;t given much spotlight but amazing in their own rights nonetheless and worth showcasing in today&apos;s episode. These super successful business people have inspired Sevana and Tiffany and they hope the stories can inspire you!</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396521-two-amazing-business-people-from-history-who-may-surprise-you.mp3" length="29203198" type="audio/mpeg" />
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    <pubDate>Tue, 16 Apr 2024 00:03:48 -0400</pubDate>
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  </item>
  <item>
    <itunes:title>Finding the BEST customers for your business - what they look like, where to find them, and how to keep them around!</itunes:title>
    <title>Finding the BEST customers for your business - what they look like, where to find them, and how to keep them around!</title>
    <itunes:summary><![CDATA[74. One of the keys to having a successful business that you can enjoy is by working with your BEST customers as much as possible, but how do you find them? Well, today Sevana and Tiffany chat about how to identify what your best customer looks like and then where to find them (and how to keep them around!) 
  
Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed ...]]></itunes:summary>
    <description><![CDATA[<p>74. One of the keys to having a successful business that you can enjoy is by working with your BEST customers as much as possible, but how do you find them? Well, today Sevana and Tiffany chat about how to identify what your best customer looks like and then where to find them (and how to keep them around!)</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>74. One of the keys to having a successful business that you can enjoy is by working with your BEST customers as much as possible, but how do you find them? Well, today Sevana and Tiffany chat about how to identify what your best customer looks like and then where to find them (and how to keep them around!)</p>
<p><br/></p>
<p>Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!</p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396522-finding-the-best-customers-for-your-business-what-they-look-like-where-to-find-them-and-how-to-keep-them-around.mp3" length="41443341" type="audio/mpeg" />
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    <pubDate>Mon, 01 Apr 2024 07:00:00 -0400</pubDate>
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  <item>
    <itunes:title>How to Hire Right (the First Time!)</itunes:title>
    <title>How to Hire Right (the First Time!)</title>
    <itunes:summary><![CDATA[73. Are you new to hiring or have been doing it for some time but it always seems to be a miss? In today's episode, Sevana and Tiffany go over what you need to have in place at your company BEFORE you hire so you have a greater success of hiring right, the first time and keep those good hires!  
  
References: 
  
NETFLIX company culture values: 
  
1. Freedom and Responsibility 
The idea is to hire high-performing individuals and trust them to do their best work without micromanagement. This...]]></itunes:summary>
    <description><![CDATA[<p>73. Are you new to hiring or have been doing it for some time but it always seems to be a miss? In today&apos;s episode, Sevana and Tiffany go over what you need to have in place at your company BEFORE you hire so you have a greater success of hiring right, the first time and keep those good hires! </p>
<p><br/></p>
<p>References:</p>
<p><br/></p>
<p>NETFLIX company culture values:</p>
<p><br/></p>
<p><strong>1. Freedom and Responsibility</strong></p>
<p>The idea is to hire high-performing individuals and trust them to do their best work without micromanagement. This includes allowing employees to make decisions typically reserved for management and having flexible vacation policies, where employees can take time off without strict tracking, assuming their work is accomplished.</p>
<p><strong>2. The Keeper Test</strong></p>
<p>Managers regularly ask themselves whether they would fight to keep an employee. If the answer is no, the company provides a generous severance package to the employee. </p>
<p><strong>3. Radical Honesty and Transparency</strong></p>
<p>This radical honesty is aimed at continuous improvement and growth. Feedback is given openly and directly, whether it pertains to performance, the viability of ideas, or company strategies. Moreover, transparency is practiced company-wide, with employees having access to information traditionally reserved for upper management in other companies, including strategic decisions and financials.</p>
<p><strong>4. No Tolerance for Brilliant Jerks</strong></p>
<p>The idea is that no matter how talented someone might be, if they cannot fit into the culture of teamwork and respect, they cannot stay at the company. </p>
<p><strong>5. Focus on Innovation</strong></p>
<p>By removing most controls, such as expense approvals and strict vacation policies, Netflix aims to encourage risk-taking and creativity. </p>
<p><strong>6. Global and Inclusive Culture</strong></p>
<p>The company strives to maintain its core cultural principles while also respecting and incorporating the diversity of its global workforce.</p>
<p><strong>7. Evolution Over Time</strong></p>
<p>The company continuously refines its policies and practices to suit its growing size and changing dynamics. </p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>73. Are you new to hiring or have been doing it for some time but it always seems to be a miss? In today&apos;s episode, Sevana and Tiffany go over what you need to have in place at your company BEFORE you hire so you have a greater success of hiring right, the first time and keep those good hires! </p>
<p><br/></p>
<p>References:</p>
<p><br/></p>
<p>NETFLIX company culture values:</p>
<p><br/></p>
<p><strong>1. Freedom and Responsibility</strong></p>
<p>The idea is to hire high-performing individuals and trust them to do their best work without micromanagement. This includes allowing employees to make decisions typically reserved for management and having flexible vacation policies, where employees can take time off without strict tracking, assuming their work is accomplished.</p>
<p><strong>2. The Keeper Test</strong></p>
<p>Managers regularly ask themselves whether they would fight to keep an employee. If the answer is no, the company provides a generous severance package to the employee. </p>
<p><strong>3. Radical Honesty and Transparency</strong></p>
<p>This radical honesty is aimed at continuous improvement and growth. Feedback is given openly and directly, whether it pertains to performance, the viability of ideas, or company strategies. Moreover, transparency is practiced company-wide, with employees having access to information traditionally reserved for upper management in other companies, including strategic decisions and financials.</p>
<p><strong>4. No Tolerance for Brilliant Jerks</strong></p>
<p>The idea is that no matter how talented someone might be, if they cannot fit into the culture of teamwork and respect, they cannot stay at the company. </p>
<p><strong>5. Focus on Innovation</strong></p>
<p>By removing most controls, such as expense approvals and strict vacation policies, Netflix aims to encourage risk-taking and creativity. </p>
<p><strong>6. Global and Inclusive Culture</strong></p>
<p>The company strives to maintain its core cultural principles while also respecting and incorporating the diversity of its global workforce.</p>
<p><strong>7. Evolution Over Time</strong></p>
<p>The company continuously refines its policies and practices to suit its growing size and changing dynamics. </p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:title>The True Cost of Hiring Employee (that no one talks about!)</itunes:title>
    <title>The True Cost of Hiring Employee (that no one talks about!)</title>
    <itunes:summary><![CDATA[#72. Feeling anxious about hiring your first employee? Sevana and Tiffany got you covered with one aspect of hiring that many business owners mis-step which not anticipating the TRUE COST of employees. Sevana and Tiffany break it all down in today's episode! 
  
Resources: 
  
ADP Payroll Calculator: https://www.adp.com/resources/tools/calculators.aspx 
Gusto Payroll Calculator: 
https://gusto.com/resources/calculators/payroll 
QuickBooks Payroll Calculator: 
https://quickbooks.intuit.com/pay...]]></itunes:summary>
    <description><![CDATA[<p>#72. Feeling anxious about hiring your first employee? Sevana and Tiffany got you covered with one aspect of hiring that many business owners mis-step which not anticipating the TRUE COST of employees. Sevana and Tiffany break it all down in today&apos;s episode!</p>
<p><br/></p>
<p>Resources:</p>
<p><br/></p>
<p>ADP Payroll Calculator: <a href='https://www.adp.com/resources/tools/calculators.aspx' target='_blank' rel='noopener noreferer'>https://www.adp.com/resources/tools/calculators.aspx</a></p>
<p>Gusto Payroll Calculator:</p>
<p><a href='⁠https://gusto.com/resources/calculators/payroll⁠' target='_blank' rel='noopener noreferer'>https://gusto.com/resources/calculators/payroll</a></p>
<p>QuickBooks Payroll Calculator:</p>
<p><a href='https://quickbooks.intuit.com/payroll/paycheck-calculator/' target='_blank' rel='noopener noreferer'>https://quickbooks.intuit.com/payroll/paycheck-calculator/</a></p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#72. Feeling anxious about hiring your first employee? Sevana and Tiffany got you covered with one aspect of hiring that many business owners mis-step which not anticipating the TRUE COST of employees. Sevana and Tiffany break it all down in today&apos;s episode!</p>
<p><br/></p>
<p>Resources:</p>
<p><br/></p>
<p>ADP Payroll Calculator: <a href='https://www.adp.com/resources/tools/calculators.aspx' target='_blank' rel='noopener noreferer'>https://www.adp.com/resources/tools/calculators.aspx</a></p>
<p>Gusto Payroll Calculator:</p>
<p><a href='⁠https://gusto.com/resources/calculators/payroll⁠' target='_blank' rel='noopener noreferer'>https://gusto.com/resources/calculators/payroll</a></p>
<p>QuickBooks Payroll Calculator:</p>
<p><a href='https://quickbooks.intuit.com/payroll/paycheck-calculator/' target='_blank' rel='noopener noreferer'>https://quickbooks.intuit.com/payroll/paycheck-calculator/</a></p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396524-the-true-cost-of-hiring-employee-that-no-one-talks-about.mp3" length="31370516" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/lj6rm11xqqu7crg6hrz4j3ta24uc?.jpg" />
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    <pubDate>Fri, 01 Mar 2024 16:30:00 -0500</pubDate>
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    <itunes:duration>2612</itunes:duration>
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  </item>
  <item>
    <itunes:title>Tax Tips for Tax Time! Small Business Tax Advice To Get You AHEAD of Your Next Tax Return.</itunes:title>
    <title>Tax Tips for Tax Time! Small Business Tax Advice To Get You AHEAD of Your Next Tax Return.</title>
    <itunes:summary><![CDATA[#71. Feeling the heat of tax filing before the deadlines? Then today's episode is for you! Sevana and Tiffany dive into small business tax topics with Helaine Weissman and Lori Roberts of PB Mares, two CPAs who know a whole lot about taxes for small business owners and how to get ahead of your next tax return and avoid the year-end panic! 
  
Learn More about PB Mares: https://www.pbmares.com/ 

****************************

About BBSB - 

We are two business owners with two very different pe...]]></itunes:summary>
    <description><![CDATA[<p>#71. Feeling the heat of tax filing before the deadlines? Then today&apos;s episode is for you! Sevana and Tiffany dive into small business tax topics with <strong>Helaine Weissman</strong> and <strong>Lori Roberts</strong> of PB Mares, two CPAs who know a whole lot about taxes for small business owners and how to get ahead of your next tax return and avoid the year-end panic!</p>
<p><br/></p>
<p>Learn More about PB Mares: https://www.pbmares.com/</p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#71. Feeling the heat of tax filing before the deadlines? Then today&apos;s episode is for you! Sevana and Tiffany dive into small business tax topics with <strong>Helaine Weissman</strong> and <strong>Lori Roberts</strong> of PB Mares, two CPAs who know a whole lot about taxes for small business owners and how to get ahead of your next tax return and avoid the year-end panic!</p>
<p><br/></p>
<p>Learn More about PB Mares: https://www.pbmares.com/</p>
<p>
****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396525-tax-tips-for-tax-time-small-business-tax-advice-to-get-you-ahead-of-your-next-tax-return.mp3" length="47414568" type="audio/mpeg" />
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    <pubDate>Thu, 15 Feb 2024 06:50:00 -0500</pubDate>
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  <item>
    <itunes:title>Sole Proprietor, LLC, S Corp, C Corp - What You Should Be and When</itunes:title>
    <title>Sole Proprietor, LLC, S Corp, C Corp - What You Should Be and When</title>
    <itunes:summary><![CDATA[#70. In today's episode, a reply of a popular past episode of when Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.


Famous Example - 

Hulk Hogan and Gawker Media
Rihanna and Fenty

Videos - 

Explanations on entity formation:
https://youtu.be/uXOHnZy0y4Ahttps://www.youtube.com/watch?v=H3BcB1r5h74

Books:

LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp...]]></itunes:summary>
    <description><![CDATA[<p>#70. In today&apos;s episode, a reply of a popular past episode of when Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.


Famous Example - 

Hulk Hogan and Gawker Media
Rihanna and Fenty

Videos - 

Explanations on entity formation:
https://youtu.be/uXOHnZy0y4Ahttps://www.youtube.com/watch?v=H3BcB1r5h74

Books:

LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325)

Advice - 

Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don&apos;t let that stop you from starting your business! Just don&apos;t forget to revisit your entity setup later on.

****************************

Listen To Our Podcast On -

Apple Podcast (https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387) 

Spotify (https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg) 

Pandora (https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374) 

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#70. In today&apos;s episode, a reply of a popular past episode of when Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.


Famous Example - 

Hulk Hogan and Gawker Media
Rihanna and Fenty

Videos - 

Explanations on entity formation:
https://youtu.be/uXOHnZy0y4Ahttps://www.youtube.com/watch?v=H3BcB1r5h74

Books:

LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325)

Advice - 

Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don&apos;t let that stop you from starting your business! Just don&apos;t forget to revisit your entity setup later on.

****************************

Listen To Our Podcast On -

Apple Podcast (https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387) 

Spotify (https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg) 

Pandora (https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374) 

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 
https://www.thebusinessbehindsmallbusiness.com


Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Thu, 01 Feb 2024 06:28:00 -0500</pubDate>
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  <item>
    <itunes:title>The CTA is here! Does it affect your small business and what should you do?</itunes:title>
    <title>The CTA is here! Does it affect your small business and what should you do?</title>
    <itunes:summary><![CDATA[#69. The Corporate Transparency Act is actively affecting businesses in 2024, so does it affect yours? If so, what do you do about it? Sevana and Tiffany break it all down in today's episode! 
  
**Sorry for the poor sound quality toward the end of this episode**  
  
RESOURCES: 
  
FinCEN’s Beneficial Ownership Information Reporting homepage, offering guidance and educational materials 
FinCEN’s Reference Material, featuring rules and regulations related to the CTA 
FinCEN’s Small Entity Com...]]></itunes:summary>
    <description><![CDATA[<p>#69. The Corporate Transparency Act is actively affecting businesses in 2024, so does it affect yours? If so, what do you do about it? Sevana and Tiffany break it all down in today&apos;s episode!</p>
<p><br/></p>
<p>**Sorry for the poor sound quality toward the end of this episode** </p>
<p><br/></p>
<p><strong>RESOURCES:</strong></p>
<p><br/></p>
<p>FinCEN’s <a href='https://www.fincen.gov/boi'>Beneficial Ownership Information Reporting</a> homepage, offering guidance and educational materials</p>
<p>FinCEN’s <a href='https://www.fincen.gov/boi/Reference-materials'>Reference Material</a>, featuring rules and regulations related to the CTA</p>
<p>FinCEN’s <a href='https://www.fincen.gov/sites/default/files/shared/BOI_Small_Compliance_Guide_FINAL_Sept_508C.pdf'>Small Entity Compliance Guide</a>, intended to assist the small business community in complying with the beneficial ownership information reporting rule</p>
<p>FinCEN <a href='https://public-inspection.federalregister.gov/2023-21325.pdf'>Identifier Application</a></p>
<p>FinCEN <a href='https://public-inspection.federalregister.gov/2023-21293.pdf'>Beneficial Owner Reports</a></p>
<p><br/><br/><br/><a href='https://www.score.org/resource/article/understanding-and-complying-federal-corporate-transparency-act'>https://www.score.org/resource/article/understanding-and-complying-federal-corporate-transparency-act</a><br/></p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages! <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#69. The Corporate Transparency Act is actively affecting businesses in 2024, so does it affect yours? If so, what do you do about it? Sevana and Tiffany break it all down in today&apos;s episode!</p>
<p><br/></p>
<p>**Sorry for the poor sound quality toward the end of this episode** </p>
<p><br/></p>
<p><strong>RESOURCES:</strong></p>
<p><br/></p>
<p>FinCEN’s <a href='https://www.fincen.gov/boi'>Beneficial Ownership Information Reporting</a> homepage, offering guidance and educational materials</p>
<p>FinCEN’s <a href='https://www.fincen.gov/boi/Reference-materials'>Reference Material</a>, featuring rules and regulations related to the CTA</p>
<p>FinCEN’s <a href='https://www.fincen.gov/sites/default/files/shared/BOI_Small_Compliance_Guide_FINAL_Sept_508C.pdf'>Small Entity Compliance Guide</a>, intended to assist the small business community in complying with the beneficial ownership information reporting rule</p>
<p>FinCEN <a href='https://public-inspection.federalregister.gov/2023-21325.pdf'>Identifier Application</a></p>
<p>FinCEN <a href='https://public-inspection.federalregister.gov/2023-21293.pdf'>Beneficial Owner Reports</a></p>
<p><br/><br/><br/><a href='https://www.score.org/resource/article/understanding-and-complying-federal-corporate-transparency-act'>https://www.score.org/resource/article/understanding-and-complying-federal-corporate-transparency-act</a><br/></p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages! <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396527-the-cta-is-here-does-it-affect-your-small-business-and-what-should-you-do.mp3" length="29633300" type="audio/mpeg" />
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    <itunes:title>How to work ON your business, not IN it! (Part 1 of 2)</itunes:title>
    <title>How to work ON your business, not IN it! (Part 1 of 2)</title>
    <itunes:summary><![CDATA[#68. Let's kick off the new year thinking about how to work ON your business rather than IN it.  
  
**Due to a technical hiccup, we will be airing part 2 of this episode on Jan 15th.**  
  
****************************  
  
About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and ...]]></itunes:summary>
    <description><![CDATA[<p>#68. Let&apos;s kick off the new year thinking about how to work ON your business rather than IN it. </p>
<p><br/></p>
<p>**Due to a technical hiccup, we will be airing part 2 of this episode on Jan 15th.** </p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages! <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#68. Let&apos;s kick off the new year thinking about how to work ON your business rather than IN it. </p>
<p><br/></p>
<p>**Due to a technical hiccup, we will be airing part 2 of this episode on Jan 15th.** </p>
<p><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages! <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Mon, 01 Jan 2024 07:24:00 -0500</pubDate>
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    <itunes:title>*Holiday Special* Podcast Past, Podcast Present, and Podcast Future!</itunes:title>
    <title>*Holiday Special* Podcast Past, Podcast Present, and Podcast Future!</title>
    <itunes:summary><![CDATA[#67. Welcome to this year's holiday special where we talk about past episode, where it all began, how we are ending season 3 and what exciting new things you can look forward to in season 4! 
  
Recommedations: 
  
Books -  
https://www.inc.com/marcel-schwantes/4-must-read-business-books-to-kickoff2024.html 
  
Donald Miller - How To Grow Your Small Business 
https://www.amazon.com/How-Grow-Your-Small-Business-ebook/dp/B09831W8S6 
  
https://getjobber.com/academy/small-business-apps/ 
  
http...]]></itunes:summary>
    <description><![CDATA[<p>#67. Welcome to this year&apos;s holiday special where we talk about past episode, where it all began, how we are ending season 3 and what exciting new things you can look forward to in season 4!</p>
<p><br/></p>
<p>Recommedations:</p>
<p><br/></p>
<p>Books - </p>
<p><a href='https://www.inc.com/marcel-schwantes/4-must-read-business-books-to-kickoff2024.html'>https://www.inc.com/marcel-schwantes/4-must-read-business-books-to-kickoff2024.html</a></p>
<p><br/></p>
<p>Donald Miller - How To Grow Your Small Business</p>
<p><a href='https://www.amazon.com/How-Grow-Your-Small-Business-ebook/dp/B09831W8S6' target='_blank' rel='noopener noreferer'>https://www.amazon.com/How-Grow-Your-Small-Business-ebook/dp/B09831W8S6</a></p>
<p><br/></p>
<p><a href='https://getjobber.com/academy/small-business-apps/'>https://getjobber.com/academy/small-business-apps/</a></p>
<p><br/></p>
<p><a href='https://www.wix.com/blog/business-software'>https://www.wix.com/blog/business-software</a><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#67. Welcome to this year&apos;s holiday special where we talk about past episode, where it all began, how we are ending season 3 and what exciting new things you can look forward to in season 4!</p>
<p><br/></p>
<p>Recommedations:</p>
<p><br/></p>
<p>Books - </p>
<p><a href='https://www.inc.com/marcel-schwantes/4-must-read-business-books-to-kickoff2024.html'>https://www.inc.com/marcel-schwantes/4-must-read-business-books-to-kickoff2024.html</a></p>
<p><br/></p>
<p>Donald Miller - How To Grow Your Small Business</p>
<p><a href='https://www.amazon.com/How-Grow-Your-Small-Business-ebook/dp/B09831W8S6' target='_blank' rel='noopener noreferer'>https://www.amazon.com/How-Grow-Your-Small-Business-ebook/dp/B09831W8S6</a></p>
<p><br/></p>
<p><a href='https://getjobber.com/academy/small-business-apps/'>https://getjobber.com/academy/small-business-apps/</a></p>
<p><br/></p>
<p><a href='https://www.wix.com/blog/business-software'>https://www.wix.com/blog/business-software</a><br/></p>
<p>**************************** </p>
<p><br/></p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:title>How to Fire Your Toxic Customers</itunes:title>
    <title>How to Fire Your Toxic Customers</title>
    <itunes:summary><![CDATA[#66. Firing customers is a necessary part of being a business owner, but how do you identify a toxic client and how do you fire them, if the relationship really cannot be saved? Sevana and Tiffany break down the answers to these questions and more in this episode! 
  
****************************  
About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and wi...]]></itunes:summary>
    <description><![CDATA[<p>#66. Firing customers is a necessary part of being a business owner, but how do you identify a toxic client and how do you fire them, if the relationship really cannot be saved? Sevana and Tiffany break down the answers to these questions and more in this episode!</p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#66. Firing customers is a necessary part of being a business owner, but how do you identify a toxic client and how do you fire them, if the relationship really cannot be saved? Sevana and Tiffany break down the answers to these questions and more in this episode!</p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Fri, 01 Dec 2023 06:46:00 -0500</pubDate>
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    <itunes:episode>23</itunes:episode>
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    <itunes:title>The Right Way To Spend Your Business’ Money</itunes:title>
    <title>The Right Way To Spend Your Business’ Money</title>
    <itunes:summary><![CDATA[#65: Continuing on the series about your business money, Sevana and Tiffany talk about the #1 wrong way to spend your business money so you can avoid it to spend it the right way! 
Famous Examples:  Nissan &amp; Business Adventures: 
https://www.cnbc.com/2019/04/11/why-billionaires-warren-buffett-and-bill-gates-agree-this-is-the-best-business-book-of-all-time.html 
  
https://www.inc.com/geoffrey-james/the-7-books-that-created-our-modern-business-world.html 
  
**************************...]]></itunes:summary>
    <description><![CDATA[<p>#65: Continuing on the series about your business money, Sevana and Tiffany talk about the #1 wrong way to spend your business money so you can avoid it to spend it the right way!</p>
<p><strong>Famous Examples:  </strong>Nissan &amp; Business Adventures:</p>
<p><a href='https://www.cnbc.com/2019/04/11/why-billionaires-warren-buffett-and-bill-gates-agree-this-is-the-best-business-book-of-all-time.html'>https://www.cnbc.com/2019/04/11/why-billionaires-warren-buffett-and-bill-gates-agree-this-is-the-best-business-book-of-all-time.html</a></p>
<p><br/></p>
<p><a href='https://www.inc.com/geoffrey-james/the-7-books-that-created-our-modern-business-world.html'>https://www.inc.com/geoffrey-james/the-7-books-that-created-our-modern-business-world.html</a></p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#65: Continuing on the series about your business money, Sevana and Tiffany talk about the #1 wrong way to spend your business money so you can avoid it to spend it the right way!</p>
<p><strong>Famous Examples:  </strong>Nissan &amp; Business Adventures:</p>
<p><a href='https://www.cnbc.com/2019/04/11/why-billionaires-warren-buffett-and-bill-gates-agree-this-is-the-best-business-book-of-all-time.html'>https://www.cnbc.com/2019/04/11/why-billionaires-warren-buffett-and-bill-gates-agree-this-is-the-best-business-book-of-all-time.html</a></p>
<p><br/></p>
<p><a href='https://www.inc.com/geoffrey-james/the-7-books-that-created-our-modern-business-world.html'>https://www.inc.com/geoffrey-james/the-7-books-that-created-our-modern-business-world.html</a></p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Wed, 15 Nov 2023 18:16:56 -0500</pubDate>
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    <itunes:title>What Are The Financial Red Flags For Your Business? </itunes:title>
    <title>What Are The Financial Red Flags For Your Business? </title>
    <itunes:summary><![CDATA[#64: Continuing on the series about your business money, Sevana and Tiffany go over the red flags to look for on your financial reports so you keep your business on the up-and-up. You don't need to be an accountant or financial whiz to understand today's episode. We're breaking things down so that any entrepreneur can get smart enough to look for or avoid financial red flags! 
  
Famous Examples:  Uber &amp; FedEx 
  
Recommendations:  
  

 Financial Intelligence, Revised Edition: A Man...]]></itunes:summary>
    <description><![CDATA[<p>#64: Continuing on the series about your business money, Sevana and Tiffany go over the red flags to look for on your financial reports so you keep your business on the up-and-up. You don&apos;t need to be an accountant or financial whiz to understand today&apos;s episode. We&apos;re breaking things down so that any entrepreneur can get smart enough to look for or avoid financial red flags!</p>
<p><br/></p>
<p><strong>Famous Examples:  </strong>Uber &amp; FedEx</p>
<p><br/></p>
<p><strong>Recommendations: </strong></p>
<p><br/></p>
<ul>
 <li><em>Financial Intelligence, Revised Edition: A Manager&apos;s Guide to Knowing What the Numbers Really Mean</em> by Karen Berman and Joe Knight </li>
</ul>
<p><br/></p>
<ul>
 <li><em>The Layman’s Guide to Understanding Financial Statements: How to Read, Analyze, Create &amp; Understand Balance Sheets, Income Statements, Cash Flow &amp; More</em> by Simon Lawrence - currently on Kindle Unlimited for free at the recording of this podcast.</li>
</ul>
<p><br/></p>
<ul>
 <li><em>How to Read and Understand Financial Statements When You Don’t Know What You Are Looking At </em>by Brian Kline</li>
</ul>
<p><br/></p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#64: Continuing on the series about your business money, Sevana and Tiffany go over the red flags to look for on your financial reports so you keep your business on the up-and-up. You don&apos;t need to be an accountant or financial whiz to understand today&apos;s episode. We&apos;re breaking things down so that any entrepreneur can get smart enough to look for or avoid financial red flags!</p>
<p><br/></p>
<p><strong>Famous Examples:  </strong>Uber &amp; FedEx</p>
<p><br/></p>
<p><strong>Recommendations: </strong></p>
<p><br/></p>
<ul>
 <li><em>Financial Intelligence, Revised Edition: A Manager&apos;s Guide to Knowing What the Numbers Really Mean</em> by Karen Berman and Joe Knight </li>
</ul>
<p><br/></p>
<ul>
 <li><em>The Layman’s Guide to Understanding Financial Statements: How to Read, Analyze, Create &amp; Understand Balance Sheets, Income Statements, Cash Flow &amp; More</em> by Simon Lawrence - currently on Kindle Unlimited for free at the recording of this podcast.</li>
</ul>
<p><br/></p>
<ul>
 <li><em>How to Read and Understand Financial Statements When You Don’t Know What You Are Looking At </em>by Brian Kline</li>
</ul>
<p><br/></p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Wed, 01 Nov 2023 06:49:00 -0400</pubDate>
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    <itunes:title>How To Prepare For a Business Loan</itunes:title>
    <title>How To Prepare For a Business Loan</title>
    <itunes:summary><![CDATA[#63: Getting a business loan can seem like daunting task if you go into the conversation with a lender unprepared, so today, Sevana and Tiffany are going to help you get ready by going over common business loans and what exactly the lenders are looking for from you. 
  
Famous Examples -  Under Armour: https://www.businessinsider.com/how-under-armour-got-its-name-2015-6 
  
****************************  
About BBSB -  We are two business owners with two very different perspectives o...]]></itunes:summary>
    <description><![CDATA[<p>#63: Getting a business loan can seem like daunting task if you go into the conversation with a lender unprepared, so today, Sevana and Tiffany are going to help you get ready by going over common business loans and what exactly the lenders are looking for from you.</p>
<p><br/></p>
<p>Famous Examples -  Under Armour: <a href='https://www.businessinsider.com/how-under-armour-got-its-name-2015-6' target='_blank' rel='noopener noreferer'>https://www.businessinsider.com/how-under-armour-got-its-name-2015-6</a></p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#63: Getting a business loan can seem like daunting task if you go into the conversation with a lender unprepared, so today, Sevana and Tiffany are going to help you get ready by going over common business loans and what exactly the lenders are looking for from you.</p>
<p><br/></p>
<p>Famous Examples -  Under Armour: <a href='https://www.businessinsider.com/how-under-armour-got-its-name-2015-6' target='_blank' rel='noopener noreferer'>https://www.businessinsider.com/how-under-armour-got-its-name-2015-6</a></p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠</a> </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:title>TikTok Tax Tips - True or False?</itunes:title>
    <title>TikTok Tax Tips - True or False?</title>
    <itunes:summary><![CDATA[#62: There’s a lot of misinformation that gets spread through social media (surprise, surprise) and none more so than tax tips! Today, Sevana and Tiffany go through a few viral tax tips with special guest, Phil Gaudiano, to set the record straight on a few of these TikTok Tax Truths or Tales! 
Trending tax tips we go over includes: 

 Renting Your House to Your Business (Augusta Rule)
 Paying Your Child Through Your Business
 Earning Points And Cashing In On Credit Card Rewards
 and more...

...]]></itunes:summary>
    <description><![CDATA[<p>#62: There’s a lot of misinformation that gets spread through social media (surprise, surprise) and none more so than tax tips! Today, Sevana and Tiffany go through a few viral tax tips with special guest, Phil Gaudiano, to set the record straight on a few of these TikTok Tax Truths or Tales!</p>
<p>Trending tax tips we go over includes:</p>
<ul>
 <li>Renting Your House to Your Business (Augusta Rule)</li>
 <li>Paying Your Child Through Your Business</li>
 <li>Earning Points And Cashing In On Credit Card Rewards</li>
 <li>and more...</li>
</ul>
<p>Special Thanks To Our Guest:</p>
<p>Phil Gaudiano, CPA</p>
<p>Co-Founder</p>
<p>Polygon Advisory Group</p>
<p><a href='https://www.polygonadvisory.com/'>https://www.polygonadvisory.com/</a></p>
<p>Contact Phil at: <a href='mailto:info@polygonadvisory.com'>info@polygonadvisory.com</a></p>
<p><br/></p>
<p>Famous Examples -  #1. Nicholas Cage#2. Gloria Vanderbuilt#3: Wesley Snipes#4: Paul Daugerdas#5: Willie Nelson      </p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠</a>  </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#62: There’s a lot of misinformation that gets spread through social media (surprise, surprise) and none more so than tax tips! Today, Sevana and Tiffany go through a few viral tax tips with special guest, Phil Gaudiano, to set the record straight on a few of these TikTok Tax Truths or Tales!</p>
<p>Trending tax tips we go over includes:</p>
<ul>
 <li>Renting Your House to Your Business (Augusta Rule)</li>
 <li>Paying Your Child Through Your Business</li>
 <li>Earning Points And Cashing In On Credit Card Rewards</li>
 <li>and more...</li>
</ul>
<p>Special Thanks To Our Guest:</p>
<p>Phil Gaudiano, CPA</p>
<p>Co-Founder</p>
<p>Polygon Advisory Group</p>
<p><a href='https://www.polygonadvisory.com/'>https://www.polygonadvisory.com/</a></p>
<p>Contact Phil at: <a href='mailto:info@polygonadvisory.com'>info@polygonadvisory.com</a></p>
<p><br/></p>
<p>Famous Examples -  #1. Nicholas Cage#2. Gloria Vanderbuilt#3: Wesley Snipes#4: Paul Daugerdas#5: Willie Nelson      </p>
<p><br/></p>
<p>**************************** </p>
<p>About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! </p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us to learn about our sponsorship packages!<a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠</a>  </p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! </p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:title> Reconnecting with Your Disconnected Remote Team</itunes:title>
    <title> Reconnecting with Your Disconnected Remote Team</title>
    <itunes:summary><![CDATA[#61: Let’s talk about reconnecting your disconnected team! These days, you may have already decided to go forth permanently with a fully remote team or maybe even a hybrid of some kind. Regardless of which model you have, including a full return-to-the-office model, disengaged employees are not good for business! Today, Sevana and Tiffany talk about the signs of a disengaged employee and what you can do to pull them back into the fold! 
  
**We're sorry, Sevana's video had some challenges so ...]]></itunes:summary>
    <description><![CDATA[<p>#61: Let’s talk about reconnecting your disconnected team! These days, you may have already decided to go forth permanently with a fully remote team or maybe even a hybrid of some kind. Regardless of which model you have, including a full return-to-the-office model, disengaged employees are not good for business! Today, Sevana and Tiffany talk about the signs of a disengaged employee and what you can do to pull them back into the fold!</p>
<p><br/></p>
<p>**We&apos;re sorry, Sevana&apos;s video had some challenges so here we are.... still a work in progress !! **</p>
<p><br/></p>
<p>Famous Examples - </p>
<p><br/></p>
<p>#1. Dame Stephanie Shirley</p>
<p><br/></p>
<p>#2. Jack Nilles : <a href='https://www.crossover.com/perspective/the-history-of-remote-work'>https://www.crossover.com/perspective/the-history-of-remote-work</a></p>
<p><br/></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠⁠⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠⁠⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#61: Let’s talk about reconnecting your disconnected team! These days, you may have already decided to go forth permanently with a fully remote team or maybe even a hybrid of some kind. Regardless of which model you have, including a full return-to-the-office model, disengaged employees are not good for business! Today, Sevana and Tiffany talk about the signs of a disengaged employee and what you can do to pull them back into the fold!</p>
<p><br/></p>
<p>**We&apos;re sorry, Sevana&apos;s video had some challenges so here we are.... still a work in progress !! **</p>
<p><br/></p>
<p>Famous Examples - </p>
<p><br/></p>
<p>#1. Dame Stephanie Shirley</p>
<p><br/></p>
<p>#2. Jack Nilles : <a href='https://www.crossover.com/perspective/the-history-of-remote-work'>https://www.crossover.com/perspective/the-history-of-remote-work</a></p>
<p><br/></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠⁠⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠⁠⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Fri, 15 Sep 2023 06:43:08 -0400</pubDate>
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    <itunes:title>What services in your business you DON&#39;T want to go cheap on!</itunes:title>
    <title>What services in your business you DON&#39;T want to go cheap on!</title>
    <itunes:summary><![CDATA[#60: When you are self-funding your business or working with a shoestring budget, it's easy to go cheap on things in your business to conserve the cash. BUT, there are a few things in your business you absolutely do not want to go cheap on, and that's what Sevana and Tiffany will be diving into today! 
  
**We're sorry, Tiffany's audio didn't survive the recording....so please excuse her audio!! ** 
  
Famous Examples -  
  
#1. Circuit City 
  
#2. Tiffany &amp; Co. 
  
Companies who kn...]]></itunes:summary>
    <description><![CDATA[<p>#60: When you are self-funding your business or working with a shoestring budget, it&apos;s easy to go cheap on things in your business to conserve the cash. BUT, there are a few things in your business you absolutely do not want to go cheap on, and that&apos;s what Sevana and Tiffany will be diving into today!</p>
<p><br/></p>
<p>**We&apos;re sorry, Tiffany&apos;s audio didn&apos;t survive the recording....so please excuse her audio!! **</p>
<p><br/></p>
<p>Famous Examples - </p>
<p><br/></p>
<p>#1. Circuit City</p>
<p><br/></p>
<p>#2. Tiffany &amp; Co.</p>
<p><br/></p>
<p>Companies who knows their value and doesn&apos;t waver on it: <a href='https://www.businessinsider.com/stores-nothing-ever-on-sale-2019-5#tesla-10'>https://www.businessinsider.com/stores-nothing-ever-on-sale-2019-5#tesla-10</a></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#60: When you are self-funding your business or working with a shoestring budget, it&apos;s easy to go cheap on things in your business to conserve the cash. BUT, there are a few things in your business you absolutely do not want to go cheap on, and that&apos;s what Sevana and Tiffany will be diving into today!</p>
<p><br/></p>
<p>**We&apos;re sorry, Tiffany&apos;s audio didn&apos;t survive the recording....so please excuse her audio!! **</p>
<p><br/></p>
<p>Famous Examples - </p>
<p><br/></p>
<p>#1. Circuit City</p>
<p><br/></p>
<p>#2. Tiffany &amp; Co.</p>
<p><br/></p>
<p>Companies who knows their value and doesn&apos;t waver on it: <a href='https://www.businessinsider.com/stores-nothing-ever-on-sale-2019-5#tesla-10'>https://www.businessinsider.com/stores-nothing-ever-on-sale-2019-5#tesla-10</a></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:episode>15</itunes:episode>
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    <itunes:title>Decision Fatigue and Analysis Paralysis of Small Business Owners</itunes:title>
    <title>Decision Fatigue and Analysis Paralysis of Small Business Owners</title>
    <itunes:summary><![CDATA[#59: all great companies experience Growing Pains and at the core of that is the business owner, so let's spend some time today to discuss what decision fatigue and paralysis means and how you can eat that elephant! 
  
Famous Examples -  
  
#1. Wearing the Same Outfit Every Day 
  
#2. Blockbuster &amp; Toy 'R Us  
https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/ 
https://www.usatoday.com/story/money/2018/03/18/toys-r-us-bankruptcy-liqui...]]></itunes:summary>
    <description><![CDATA[<p>#59: all great companies experience Growing Pains and at the core of that is the business owner, so let&apos;s spend some time today to discuss what decision fatigue and paralysis means and how you can eat that elephant!</p>
<p><br/></p>
<p>Famous Examples - </p>
<p><br/></p>
<p>#1. Wearing the Same Outfit Every Day</p>
<p><br/></p>
<p>#2. Blockbuster &amp; Toy &apos;R Us </p>
<p><a href='https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/'>https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/</a></p>
<p><a href='https://www.usatoday.com/story/money/2018/03/18/toys-r-us-bankruptcy-liquidation/436176002/'>https://www.usatoday.com/story/money/2018/03/18/toys-r-us-bankruptcy-liquidation/436176002/</a></p>
<p><a href='https://www.businessinsider.com/the-tumultuous-history-of-toys-r-us-photos-2020-8'>https://www.businessinsider.com/the-tumultuous-history-of-toys-r-us-photos-2020-8</a></p>
<p><br/>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#59: all great companies experience Growing Pains and at the core of that is the business owner, so let&apos;s spend some time today to discuss what decision fatigue and paralysis means and how you can eat that elephant!</p>
<p><br/></p>
<p>Famous Examples - </p>
<p><br/></p>
<p>#1. Wearing the Same Outfit Every Day</p>
<p><br/></p>
<p>#2. Blockbuster &amp; Toy &apos;R Us </p>
<p><a href='https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/'>https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/</a></p>
<p><a href='https://www.usatoday.com/story/money/2018/03/18/toys-r-us-bankruptcy-liquidation/436176002/'>https://www.usatoday.com/story/money/2018/03/18/toys-r-us-bankruptcy-liquidation/436176002/</a></p>
<p><a href='https://www.businessinsider.com/the-tumultuous-history-of-toys-r-us-photos-2020-8'>https://www.businessinsider.com/the-tumultuous-history-of-toys-r-us-photos-2020-8</a></p>
<p><br/>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Tue, 15 Aug 2023 16:58:21 -0400</pubDate>
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    <itunes:duration>2971</itunes:duration>
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    <itunes:episode>14</itunes:episode>
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    <itunes:title>What to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue</itunes:title>
    <title>What to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue</title>
    <itunes:summary><![CDATA[#58: (Replay) Let's talk about what to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it! 
  
**Sorry for the lagging audio, we had just switched to a new platform and were working through the kinks, BUT we loved making this episode and it was highly downloaded, so please enjoy! Sevana and Tiffany will be back with a brand new episode soon.** 
  
Famous Examples -  
#1. Shan H...]]></itunes:summary>
    <description><![CDATA[<p>#58: (Replay) Let&apos;s talk about what to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it!</p>
<p><br/></p>
<p>**Sorry for the lagging audio, we had just switched to a new platform and were working through the kinks, BUT we loved making this episode and it was highly downloaded, so please enjoy! Sevana and Tiffany will be back with a brand new episode soon.**</p>
<p><br/></p>
<p>Famous Examples - </p>
<p>#1. Shan Hanif What happens in a 100M+ business:<a href='https://youtu.be/l8cs_SVyOEQ'>⁠https://youtu.be/l8cs_SVyOEQ⁠</a></p>
<p>Week in the life of a CEO running a 100M+ business:<a href='https://youtu.be/s0E1i9mXe1A'>⁠https://youtu.be/s0E1i9mXe1A⁠</a></p>
<p>How I build a $10MM business in 18months: <a href='https://youtu.be/8vvkQLbwye8'>⁠https://youtu.be/8vvkQLbwye8⁠</a></p>
<p><br/></p>
<p>#2: Crumbs &amp; KIND (<a href='https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166'>⁠https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166⁠</a><strong>)</strong>Recommendations -<a href='https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started'>⁠https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started⁠</a><a href='https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154'>⁠https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154⁠</a>Tools - <a href='https://meetanders.com/best-tools-business-growth/'>⁠https://meetanders.com/best-tools-business-growth/⁠</a></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠thebusinessbehindsmallbusiness@gmail.com⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠https://www.thebusinessbehindsmallbusiness.com⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#58: (Replay) Let&apos;s talk about what to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it!</p>
<p><br/></p>
<p>**Sorry for the lagging audio, we had just switched to a new platform and were working through the kinks, BUT we loved making this episode and it was highly downloaded, so please enjoy! Sevana and Tiffany will be back with a brand new episode soon.**</p>
<p><br/></p>
<p>Famous Examples - </p>
<p>#1. Shan Hanif What happens in a 100M+ business:<a href='https://youtu.be/l8cs_SVyOEQ'>⁠https://youtu.be/l8cs_SVyOEQ⁠</a></p>
<p>Week in the life of a CEO running a 100M+ business:<a href='https://youtu.be/s0E1i9mXe1A'>⁠https://youtu.be/s0E1i9mXe1A⁠</a></p>
<p>How I build a $10MM business in 18months: <a href='https://youtu.be/8vvkQLbwye8'>⁠https://youtu.be/8vvkQLbwye8⁠</a></p>
<p><br/></p>
<p>#2: Crumbs &amp; KIND (<a href='https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166'>⁠https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166⁠</a><strong>)</strong>Recommendations -<a href='https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started'>⁠https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started⁠</a><a href='https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154'>⁠https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154⁠</a>Tools - <a href='https://meetanders.com/best-tools-business-growth/'>⁠https://meetanders.com/best-tools-business-growth/⁠</a></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠thebusinessbehindsmallbusiness@gmail.com⁠</a></p>
<p><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>⁠https://www.thebusinessbehindsmallbusiness.com⁠</a></p>
<p><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Tue, 01 Aug 2023 12:25:34 -0400</pubDate>
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    <itunes:title>AI For Your Small Business</itunes:title>
    <title>AI For Your Small Business</title>
    <itunes:summary><![CDATA[#57: Sevana and Tiffany are going to dive into how AI can help streamline your growing business! They are sharing a few AI tools that they use every day in their business and new tools that they test drove while researching for this episode. This is a great episode for anyone who feels like they are drowning in too much conceptual AI knowledge and not enough hands-on applicable knowledge. 
  
Famous Examples: 
  
Tesla's Autopilot Incidents 
IBM's Watson Misdiagnosis 
Google's "Deep Dream" Ni...]]></itunes:summary>
    <description><![CDATA[<p>#57: Sevana and Tiffany are going to dive into how AI can help streamline your growing business! They are sharing a few AI tools that they use every day in their business and new tools that they test drove while researching for this episode. This is a great episode for anyone who feels like they are drowning in too much conceptual AI knowledge and not enough hands-on applicable knowledge.</p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p><br/></p>
<p>Tesla&apos;s Autopilot Incidents</p>
<p>IBM&apos;s Watson Misdiagnosis</p>
<p>Google&apos;s &quot;Deep Dream&quot; Nightmares</p>
<p>Alan Turing (https://www.mentalfloss.com/article/503325/15-riveting-facts-about-alan-turing)</p>
<p> </p>
<p><br/></p>
<p><strong>Recommendations:</strong></p>
<p><br/></p>
<p>Resources when it comes to how AI works with your small business!</p>
<p><br/></p>
<p><a href='https://hackingai.app/'>https://hackingai.app/</a></p>
<p><a href='https://youtube.com/@ai-explained-'>https://youtube.com/@ai-explained-</a></p>
<p><a href='https://www.bensbites.co/'>https://www.bensbites.co/</a></p>
<p><a href='https://www.futuretools.io/'>https://www.futuretools.io/</a></p>
<p><a href='https://www.futurepedia.io/recent'>https://www.futurepedia.io/recent</a></p>
<p><a href='https://www.youtube.com/@MattVidPro'>https://www.youtube.com/@MattVidPro</a></p>
<p><a href='https://www.youtube.com/@mreflow'>https://www.youtube.com/@mreflow</a></p>
<p><a href='https://www.youtube.com/@TwoMinutePapers'>https://www.youtube.com/@TwoMinutePapers</a></p>
<p><a href='https://www.youtube.com/@AINewsOfficial'>https://www.youtube.com/@AINewsOfficial</a></p>
<p><a href='https://www.youtube.com/@YannicKilcher/videos'>https://www.youtube.com/@YannicKilcher/videos</a></p>
<p><a href='https://www.youtube.com/@max-imize/videos'>https://www.youtube.com/@max-imize/videos</a></p>
<p><a href='https://www.youtube.com/@Aitrepreneur'>https://www.youtube.com/@Aitrepreneur</a></p>
<p><a href='https://www.youtube.com/@OlivioSarikas'>https://www.youtube.com/@OlivioSarikas</a></p>
<p><br/></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB -</p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p>Website - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p>Notice -</p>
<p><br/></p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer -</p>
<p><br/></p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#57: Sevana and Tiffany are going to dive into how AI can help streamline your growing business! They are sharing a few AI tools that they use every day in their business and new tools that they test drove while researching for this episode. This is a great episode for anyone who feels like they are drowning in too much conceptual AI knowledge and not enough hands-on applicable knowledge.</p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p><br/></p>
<p>Tesla&apos;s Autopilot Incidents</p>
<p>IBM&apos;s Watson Misdiagnosis</p>
<p>Google&apos;s &quot;Deep Dream&quot; Nightmares</p>
<p>Alan Turing (https://www.mentalfloss.com/article/503325/15-riveting-facts-about-alan-turing)</p>
<p> </p>
<p><br/></p>
<p><strong>Recommendations:</strong></p>
<p><br/></p>
<p>Resources when it comes to how AI works with your small business!</p>
<p><br/></p>
<p><a href='https://hackingai.app/'>https://hackingai.app/</a></p>
<p><a href='https://youtube.com/@ai-explained-'>https://youtube.com/@ai-explained-</a></p>
<p><a href='https://www.bensbites.co/'>https://www.bensbites.co/</a></p>
<p><a href='https://www.futuretools.io/'>https://www.futuretools.io/</a></p>
<p><a href='https://www.futurepedia.io/recent'>https://www.futurepedia.io/recent</a></p>
<p><a href='https://www.youtube.com/@MattVidPro'>https://www.youtube.com/@MattVidPro</a></p>
<p><a href='https://www.youtube.com/@mreflow'>https://www.youtube.com/@mreflow</a></p>
<p><a href='https://www.youtube.com/@TwoMinutePapers'>https://www.youtube.com/@TwoMinutePapers</a></p>
<p><a href='https://www.youtube.com/@AINewsOfficial'>https://www.youtube.com/@AINewsOfficial</a></p>
<p><a href='https://www.youtube.com/@YannicKilcher/videos'>https://www.youtube.com/@YannicKilcher/videos</a></p>
<p><a href='https://www.youtube.com/@max-imize/videos'>https://www.youtube.com/@max-imize/videos</a></p>
<p><a href='https://www.youtube.com/@Aitrepreneur'>https://www.youtube.com/@Aitrepreneur</a></p>
<p><a href='https://www.youtube.com/@OlivioSarikas'>https://www.youtube.com/@OlivioSarikas</a></p>
<p><br/></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p>About BBSB -</p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p>Website - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p>Notice -</p>
<p><br/></p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer -</p>
<p><br/></p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sat, 15 Jul 2023 17:24:26 -0400</pubDate>
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    <itunes:duration>2902</itunes:duration>
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    <itunes:season>3</itunes:season>
    <itunes:episode>12</itunes:episode>
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    <itunes:title>Why You SHOULDN&#39;T Start a Business</itunes:title>
    <title>Why You SHOULDN&#39;T Start a Business</title>
    <itunes:summary><![CDATA[#56. Owning a business is not one-size-fits-all, and certainly not the answer to getting rich quick! While many people thrive in the world of entrepreneurship, it is essential to acknowledge that it may not be suitable for everyone. Today, Sevana and Tiffany is going to explore why owning a business might NOT be right for you.    
  
  
Famous Examples: 
  
Colonel Sanders 
Thomas Edison (https://www.businessinsider.com/the-worst-ceos-in-american-history-2010-5#thomas-edison-the-pho...]]></itunes:summary>
    <description><![CDATA[<p>#56. Owning a business is not one-size-fits-all, and certainly not the answer to getting rich quick! While many people thrive in the world of entrepreneurship, it is essential to acknowledge that it may not be suitable for everyone. Today, Sevana and Tiffany is going to explore why owning a business might NOT be right for you.  <br/></p>
<p><br/></p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p><br/></p>
<p>Colonel Sanders</p>
<p>Thomas Edison (<a href='https://www.businessinsider.com/the-worst-ceos-in-american-history-2010-5#thomas-edison-the-phonograph-7'>https://www.businessinsider.com/the-worst-ceos-in-american-history-2010-5#thomas-edison-the-phonograph-7)</a></p>
<p><br/></p>
<p><strong>Recommendations:</strong></p>
<p><br/></p>
<p>Top 5 books:</p>
<ol>
 <li>&quot;The E-Myth Revisited&quot; by Michael E. Gerber</li>
 <li>&quot;Zero to One&quot; by Peter Thiel</li>
  <li>&quot;The 4-Hour Workweek&quot; by Timothy Ferriss</li>
  <li>&quot;Start with Why&quot; by Simon Sinek</li>
  <li>&quot;Scaling Up: How a Few Companies Make It...and Why the Rest Don&apos;t&quot; by Verne Harnish</li>
</ol>
<p><br/></p>
<p>Top 5 Podcast/YouTube:</p>
<ol>
  <li>Marie Forleo</li>
  <li>GaryVee (Gary Vaynerchuk)</li>
  <li>Valuetainment (Patrick Bet-David)</li>
  <li>Evan Carmichael</li>
  <li>BBSB!!!!</li>
</ol>
<p><br/></p>
<p><br/></p>
<p>****************************</p>
<p>Listen To Our Podcast On -</p>
<p>Apple Podcast (<a href='https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387'>https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387</a>) </p>
<p>Spotify (<a href='https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg'>https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg</a>) </p>
<p>Pandora (<a href='https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374'>https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374</a>) </p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p>Website - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p>Notice - </p>
<p><br/></p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p><br/></p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#56. Owning a business is not one-size-fits-all, and certainly not the answer to getting rich quick! While many people thrive in the world of entrepreneurship, it is essential to acknowledge that it may not be suitable for everyone. Today, Sevana and Tiffany is going to explore why owning a business might NOT be right for you.  <br/></p>
<p><br/></p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p><br/></p>
<p>Colonel Sanders</p>
<p>Thomas Edison (<a href='https://www.businessinsider.com/the-worst-ceos-in-american-history-2010-5#thomas-edison-the-phonograph-7'>https://www.businessinsider.com/the-worst-ceos-in-american-history-2010-5#thomas-edison-the-phonograph-7)</a></p>
<p><br/></p>
<p><strong>Recommendations:</strong></p>
<p><br/></p>
<p>Top 5 books:</p>
<ol>
 <li>&quot;The E-Myth Revisited&quot; by Michael E. Gerber</li>
 <li>&quot;Zero to One&quot; by Peter Thiel</li>
  <li>&quot;The 4-Hour Workweek&quot; by Timothy Ferriss</li>
  <li>&quot;Start with Why&quot; by Simon Sinek</li>
  <li>&quot;Scaling Up: How a Few Companies Make It...and Why the Rest Don&apos;t&quot; by Verne Harnish</li>
</ol>
<p><br/></p>
<p>Top 5 Podcast/YouTube:</p>
<ol>
  <li>Marie Forleo</li>
  <li>GaryVee (Gary Vaynerchuk)</li>
  <li>Valuetainment (Patrick Bet-David)</li>
  <li>Evan Carmichael</li>
  <li>BBSB!!!!</li>
</ol>
<p><br/></p>
<p><br/></p>
<p>****************************</p>
<p>Listen To Our Podcast On -</p>
<p>Apple Podcast (<a href='https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387'>https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387</a>) </p>
<p>Spotify (<a href='https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg'>https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg</a>) </p>
<p>Pandora (<a href='https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374'>https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374</a>) </p>
<p><br/></p>
<p>About BBSB - </p>
<p><br/></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p>Website - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p>Notice - </p>
<p><br/></p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - </p>
<p><br/></p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396540-why-you-shouldn-t-start-a-business.mp3" length="69301202" type="audio/mpeg" />
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    <pubDate>Sat, 01 Jul 2023 08:18:29 -0400</pubDate>
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    <itunes:duration>5772</itunes:duration>
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    <itunes:season>3</itunes:season>
    <itunes:episode>11</itunes:episode>
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    <itunes:title>How to Create Value Pricing - What does that mean? Is it beneficial to you? And, how do you implement it in your business without upsetting your clientele!</itunes:title>
    <title>How to Create Value Pricing - What does that mean? Is it beneficial to you? And, how do you implement it in your business without upsetting your clientele!</title>
    <itunes:summary><![CDATA[#55. Today we'll be delving into the concept of value pricing! If you're a business owner or entrepreneur looking to maximize your profits and create lasting customer relationships, this episode is for you!  
Many of us start our businesses with a cost-based pricing, which is ok, for some, at first, but then you’ll find your competitors are soaring faster to levels of success, you’ve not reached yet, or maybe you have but it’s been a chaotic topsy turvy ride you’re not sure your heart can han...]]></itunes:summary>
    <description><![CDATA[<p>#55. Today we&apos;ll be delving into the concept of value pricing! If you&apos;re a business owner or entrepreneur looking to maximize your profits and create lasting customer relationships, this episode is for you! </p>
<p>Many of us start our businesses with a cost-based pricing, which is ok, for some, at first, but then you’ll find your competitors are soaring faster to levels of success, you’ve not reached yet, or maybe you have but it’s been a chaotic topsy turvy ride you’re not sure your heart can handle much more of. </p>
<p>So, how do you create a level of value and respect for your products or service that don’t make you feel like you’re getting undercut or undercutting a client?  </p>
<p>Take a dive into value pricing with Sevana and Tiffany on today&apos;s episode!</p>
<p><br/></p>
<p><strong>References:</strong></p>
<p><a href='https://online.hbs.edu/blog/post/value-based-strategy'>https://online.hbs.edu/blog/post/value-based-strategy</a></p>
<p><a href='https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing'>https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing</a></p>
<p><br/><br/></p>
<p><br/><a href='https://www.gemsociety.org/article/ten-gemstones-rarer-than-diamond/'>https://www.gemsociety.org/article/ten-gemstones-rarer-than-diamond/</a></p>
<p><br/></p>
<p><strong>Tiffany&apos;s Recommendations - Books:</strong></p>
<p><br/></p>
<p><a href='https://www.amazon.com/Implementing-Value-Pricing-Business-Professional/dp/0470584610' target='_blank' rel='noopener noreferer'>Implementing Value Pricing</a> by Ronald J. Baker</p>
<p><a href='https://www.amazon.com/Value-Based-Fees-Charge-Youre-Worth/dp/0470275847/ref=sr_1_1?crid=RBJAC5G0YZTV&amp;keywords=Value-Based+Fees%3A+How+to+Charge+What+You%27re+Worth+and+Get+What+You+Charge+by+Alan+Weiss&amp;qid=1686841471&amp;s=books&amp;sprefix=value-based+fees+how+to+charge+what+you%27re+worth+and+get+what+you+charge+by+alan+weiss%2Cstripbooks%2C80&amp;sr=1-1' target='_blank' rel='noopener noreferer'>Value-Based Fees: How to Charge What You&apos;re Worth and Get What You Charge</a> by Alan Weiss</p>
<p><a href='https://www.amazon.com/Automatic-Customer-Creating-Subscription-Business-ebook/dp/B00LFYXDNQ/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1686841496&amp;sr=1-1' target='_blank' rel='noopener noreferer'>Automatic Customer </a>by John Warrillow </p>
<p><br/></p>
<p><strong>Sevana&apos;s Recommendations - Tools:</strong></p>
<p><br/></p>
<p><a href='https://www.wiser.com/price-optimization/?_bt=561180606719&amp;_bk=price.management.system&amp;_bm=b&amp;_bn=g&amp;_bg=133358914927&amp;gclid=CjwKCAjwsvujBhAXEiwA_UXnAKoFKcN8TVmagv2WnpY_etsOQ-ST6erKY5WrKrIgJNBTNeRNBwecTRoCTTYQAvD_BwE' target='_blank' rel='noopener noreferer'>Wiser</a></p>
<p><a href='https://www.talon.one/lp/pricing-engine?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=AW_NorthAmerica_NU_CON_Pricing_en_GSN_DTMB_CPC_KW:PricingEngine_Phrase&amp;utm_term=pricing%20tool%20software&amp;hsa_acc=9398048801&amp;hsa_cam=16009423809&amp;hsa_grp=152136772751&amp;hsa_ad=658885786251&amp;hsa_src=g&amp;hsa_tgt=kwd-303489761177&amp;hsa_kw=pricing%20tool%20software&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad=1&amp;gclid=CjwKCAjwsvujBhAXEiwA_UXnAE7mGlLC5YegRFTr8nysERowR8FqSbgVKTdshlgKi4EnevdU0Hhv-BoC2PwQAvD_BwE' target='_blank' rel='noopener noreferer'>Talon One</a></p>
<p><a href='https://www.priceintelligently.com/?utm_medium=paid&amp;utm_source=googleg&amp;utm_campaign=18877010122&amp;utm_content=634238243231&amp;utm_term=pricing%20strategy&amp;hsa_tgt=kwd-10903871&amp;hsa_net=adwords&amp;hsa_ad=634238243231&amp;hsa_mt=b&amp;hsa_ver=3&amp;hsa_acc=2696985771&amp;hsa_src=g&amp;hsa_grp=143763869256&amp;hsa_kw=pricing%20strategy&amp;hsa_cam=18877010122&amp;gclid=CjwKCAjwsvujBhAXEiwA_UXnAFc_KxyzE9rLFVX8_l0UMU5hm1TvDA5bXkU-TKx42ztuqoPgmZbPUBoCSTEQAvD_BwE' target='_blank' rel='noopener noreferer'>Price Intelligently</a> </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p><br/></p>
<p>Website - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#55. Today we&apos;ll be delving into the concept of value pricing! If you&apos;re a business owner or entrepreneur looking to maximize your profits and create lasting customer relationships, this episode is for you! </p>
<p>Many of us start our businesses with a cost-based pricing, which is ok, for some, at first, but then you’ll find your competitors are soaring faster to levels of success, you’ve not reached yet, or maybe you have but it’s been a chaotic topsy turvy ride you’re not sure your heart can handle much more of. </p>
<p>So, how do you create a level of value and respect for your products or service that don’t make you feel like you’re getting undercut or undercutting a client?  </p>
<p>Take a dive into value pricing with Sevana and Tiffany on today&apos;s episode!</p>
<p><br/></p>
<p><strong>References:</strong></p>
<p><a href='https://online.hbs.edu/blog/post/value-based-strategy'>https://online.hbs.edu/blog/post/value-based-strategy</a></p>
<p><a href='https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing'>https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing</a></p>
<p><br/><br/></p>
<p><br/><a href='https://www.gemsociety.org/article/ten-gemstones-rarer-than-diamond/'>https://www.gemsociety.org/article/ten-gemstones-rarer-than-diamond/</a></p>
<p><br/></p>
<p><strong>Tiffany&apos;s Recommendations - Books:</strong></p>
<p><br/></p>
<p><a href='https://www.amazon.com/Implementing-Value-Pricing-Business-Professional/dp/0470584610' target='_blank' rel='noopener noreferer'>Implementing Value Pricing</a> by Ronald J. Baker</p>
<p><a href='https://www.amazon.com/Value-Based-Fees-Charge-Youre-Worth/dp/0470275847/ref=sr_1_1?crid=RBJAC5G0YZTV&amp;keywords=Value-Based+Fees%3A+How+to+Charge+What+You%27re+Worth+and+Get+What+You+Charge+by+Alan+Weiss&amp;qid=1686841471&amp;s=books&amp;sprefix=value-based+fees+how+to+charge+what+you%27re+worth+and+get+what+you+charge+by+alan+weiss%2Cstripbooks%2C80&amp;sr=1-1' target='_blank' rel='noopener noreferer'>Value-Based Fees: How to Charge What You&apos;re Worth and Get What You Charge</a> by Alan Weiss</p>
<p><a href='https://www.amazon.com/Automatic-Customer-Creating-Subscription-Business-ebook/dp/B00LFYXDNQ/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1686841496&amp;sr=1-1' target='_blank' rel='noopener noreferer'>Automatic Customer </a>by John Warrillow </p>
<p><br/></p>
<p><strong>Sevana&apos;s Recommendations - Tools:</strong></p>
<p><br/></p>
<p><a href='https://www.wiser.com/price-optimization/?_bt=561180606719&amp;_bk=price.management.system&amp;_bm=b&amp;_bn=g&amp;_bg=133358914927&amp;gclid=CjwKCAjwsvujBhAXEiwA_UXnAKoFKcN8TVmagv2WnpY_etsOQ-ST6erKY5WrKrIgJNBTNeRNBwecTRoCTTYQAvD_BwE' target='_blank' rel='noopener noreferer'>Wiser</a></p>
<p><a href='https://www.talon.one/lp/pricing-engine?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=AW_NorthAmerica_NU_CON_Pricing_en_GSN_DTMB_CPC_KW:PricingEngine_Phrase&amp;utm_term=pricing%20tool%20software&amp;hsa_acc=9398048801&amp;hsa_cam=16009423809&amp;hsa_grp=152136772751&amp;hsa_ad=658885786251&amp;hsa_src=g&amp;hsa_tgt=kwd-303489761177&amp;hsa_kw=pricing%20tool%20software&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad=1&amp;gclid=CjwKCAjwsvujBhAXEiwA_UXnAE7mGlLC5YegRFTr8nysERowR8FqSbgVKTdshlgKi4EnevdU0Hhv-BoC2PwQAvD_BwE' target='_blank' rel='noopener noreferer'>Talon One</a></p>
<p><a href='https://www.priceintelligently.com/?utm_medium=paid&amp;utm_source=googleg&amp;utm_campaign=18877010122&amp;utm_content=634238243231&amp;utm_term=pricing%20strategy&amp;hsa_tgt=kwd-10903871&amp;hsa_net=adwords&amp;hsa_ad=634238243231&amp;hsa_mt=b&amp;hsa_ver=3&amp;hsa_acc=2696985771&amp;hsa_src=g&amp;hsa_grp=143763869256&amp;hsa_kw=pricing%20strategy&amp;hsa_cam=18877010122&amp;gclid=CjwKCAjwsvujBhAXEiwA_UXnAFc_KxyzE9rLFVX8_l0UMU5hm1TvDA5bXkU-TKx42ztuqoPgmZbPUBoCSTEQAvD_BwE' target='_blank' rel='noopener noreferer'>Price Intelligently</a> </p>
<p><br/></p>
<p>About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p>Sponsorship Opportunities - Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p><br/></p>
<p>Website - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p>Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p>Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396541-how-to-create-value-pricing-what-does-that-mean-is-it-beneficial-to-you-and-how-do-you-implement-it-in-your-business-without-upsetting-your-clientele.mp3" length="45189379" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Thu, 15 Jun 2023 11:07:22 -0400</pubDate>
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    <itunes:duration>3763</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>3</itunes:season>
    <itunes:episode>10</itunes:episode>
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  <item>
    <itunes:title>(3 of 3) How to Prepare for Your Life After The Sell Of Your Business</itunes:title>
    <title>(3 of 3) How to Prepare for Your Life After The Sell Of Your Business</title>
    <itunes:summary><![CDATA[#54. We’re here to talk about what happens after you ride off into the sunset-the after sale of your business. How to prepare for it before you sell and ensure your life after the sale of the business is the one you wanted! #smallbusiness #exitstrategy #entrepreneurship  
  
Famous Examples: 
Howard Schultz 
Sharon Redstone: https://en.wikipedia.org/wiki/Shari_Redstonehttps://www.tharawat-magazine.com/facts/succession-goes-awry-four-famous-examples/ 
  
Sevana's Recommendations: 
Forbes ...]]></itunes:summary>
    <description><![CDATA[<p>#54. We’re here to talk about what happens after you ride off into the sunset-the after sale of your business. How to prepare for it before you sell and ensure your life after the sale of the business is the one you wanted! #smallbusiness #exitstrategy #entrepreneurship </p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p>Howard Schultz</p>
<p>Sharon Redstone: <a href='https://en.wikipedia.org/wiki/Shari_Redstone'>https://en.wikipedia.org/wiki/Shari_Redstone</a><a href='https://www.tharawat-magazine.com/facts/succession-goes-awry-four-famous-examples/'>https://www.tharawat-magazine.com/facts/succession-goes-awry-four-famous-examples/</a></p>
<p><br/></p>
<p><strong>Sevana&apos;s Recommendations:</strong></p>
<p>Forbes List of Recommended Books: <a href='https://fivebooks.com/reader-list/top-books-on-buying-and-selling-a-business-daisy_reynolds/'>https://fivebooks.com/reader-list/top-books-on-buying-and-selling-a-business-daisy_reynolds/</a>Buying and Selling a </p>
<p>Business: How You Can Win in the Business Quadrant by Garrett Sutton: <a href='https://www.amazon.com/dp/193783204X/ref=as_at?tag=readerlists-20'>https://www.amazon.com/dp/193783204X/ref=as_at?tag=readerlists-20</a></p>
<p><br/></p>
<p><strong>Tiffany&apos;s Recommendations:</strong></p>
<p>Questions to help you get thinking about the life you would like to have, after the sell, so your can prepare for it BEFORE the sell!</p>
<ol>
 <li>What are my personal goals and aspirations outside of the business world?</li>
 <li>How do I envision my ideal lifestyle after exiting the business?</li>
 <li>What do I want my day-to-day life to look like after the exit?</li>
 <li>What are my interests, passions, and hobbies that I would like to pursue after the exit?</li>
  <li>Do I want to remain active in the industry or explore new industries and opportunities?</li>
  <li>How can I prepare for the emotional and psychological adjustments that come with transitioning from a business owner to a new phase of life?</li>
  <li>What support networks or resources can I tap into during the post-exit period?</li>
  <li>How will I maintain a sense of purpose and fulfillment after exiting the business?</li>
  <li>What legacy do I want to leave behind and how can I continue to make a positive impact?</li>
</ol>
<p>****************************</p>
<p><strong>About BBSB - </strong></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p><strong>Sponsorship Opportunities - </strong></p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p><br/></p>
<p><strong>Website - </strong></p>
<p>Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p><strong>Notice - </strong></p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p><strong>Disclaimer - </strong></p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#54. We’re here to talk about what happens after you ride off into the sunset-the after sale of your business. How to prepare for it before you sell and ensure your life after the sale of the business is the one you wanted! #smallbusiness #exitstrategy #entrepreneurship </p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p>Howard Schultz</p>
<p>Sharon Redstone: <a href='https://en.wikipedia.org/wiki/Shari_Redstone'>https://en.wikipedia.org/wiki/Shari_Redstone</a><a href='https://www.tharawat-magazine.com/facts/succession-goes-awry-four-famous-examples/'>https://www.tharawat-magazine.com/facts/succession-goes-awry-four-famous-examples/</a></p>
<p><br/></p>
<p><strong>Sevana&apos;s Recommendations:</strong></p>
<p>Forbes List of Recommended Books: <a href='https://fivebooks.com/reader-list/top-books-on-buying-and-selling-a-business-daisy_reynolds/'>https://fivebooks.com/reader-list/top-books-on-buying-and-selling-a-business-daisy_reynolds/</a>Buying and Selling a </p>
<p>Business: How You Can Win in the Business Quadrant by Garrett Sutton: <a href='https://www.amazon.com/dp/193783204X/ref=as_at?tag=readerlists-20'>https://www.amazon.com/dp/193783204X/ref=as_at?tag=readerlists-20</a></p>
<p><br/></p>
<p><strong>Tiffany&apos;s Recommendations:</strong></p>
<p>Questions to help you get thinking about the life you would like to have, after the sell, so your can prepare for it BEFORE the sell!</p>
<ol>
 <li>What are my personal goals and aspirations outside of the business world?</li>
 <li>How do I envision my ideal lifestyle after exiting the business?</li>
 <li>What do I want my day-to-day life to look like after the exit?</li>
 <li>What are my interests, passions, and hobbies that I would like to pursue after the exit?</li>
  <li>Do I want to remain active in the industry or explore new industries and opportunities?</li>
  <li>How can I prepare for the emotional and psychological adjustments that come with transitioning from a business owner to a new phase of life?</li>
  <li>What support networks or resources can I tap into during the post-exit period?</li>
  <li>How will I maintain a sense of purpose and fulfillment after exiting the business?</li>
  <li>What legacy do I want to leave behind and how can I continue to make a positive impact?</li>
</ol>
<p>****************************</p>
<p><strong>About BBSB - </strong></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p><strong>Sponsorship Opportunities - </strong></p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p><br/></p>
<p><strong>Website - </strong></p>
<p>Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p><strong>Notice - </strong></p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p><strong>Disclaimer - </strong></p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Thu, 01 Jun 2023 07:02:48 -0400</pubDate>
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    <itunes:duration>2818</itunes:duration>
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    <itunes:season>3</itunes:season>
    <itunes:episode>9</itunes:episode>
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  <item>
    <itunes:title>(2 of 3) So, You Are Going To Sell Your Business To The Next Generation Or To You Employees ... Now What?</itunes:title>
    <title>(2 of 3) So, You Are Going To Sell Your Business To The Next Generation Or To You Employees ... Now What?</title>
    <itunes:summary><![CDATA[#53. In episode #52, we explored what it means to sell your business to an external 3rd party. In today's episode, we'll be taking a look at a different exit by selling. Let’s discuss selling your business internally to your next generation or to your employees: what it means, what you need, and how to do it in the most delicate way possible.  
  
#smallbusiness #exitstrategy #entrepreneurship  
  
***PLEASE RATE US AND SUBSCRIBE TO ENSURE OUR PODCAST PLATFORMS CONTINUE TO HELP PROMOTE O...]]></itunes:summary>
    <description><![CDATA[<p>#53. In episode #52, we explored what it means to sell your business to an external 3rd party. In today&apos;s episode, we&apos;ll be taking a look at a different exit by selling. Let’s discuss selling your business internally to your next generation or to your employees: what it means, what you need, and how to do it in the most delicate way possible. </p>
<p><br/></p>
<p>#smallbusiness #exitstrategy #entrepreneurship </p>
<p><br/></p>
<p><strong>***PLEASE RATE US AND SUBSCRIBE TO ENSURE OUR PODCAST PLATFORMS CONTINUE TO HELP PROMOTE OUR PODCAST AND REACH MORE LISTENERS!***</strong></p>
<p><br/></p>
<p><strong>THANK YOU TO ALL OUR LISTENERS FOR YOUR UNWAVERING SUPPORT OF OUR PODCAST. YOU ARE THE REASON WHY WE KEEP CREATING NEW EPISODES!</strong></p>
<p><br/></p>
<p>Please let us know if there is a topic we can cover for you on our next episode! Email us at thebusinessbehindsmallbusiness@gmail.com.</p>
<p><br/></p>
<p><strong>Article References:</strong></p>
<p><a href='https://www.viabeacon.com/blog/selling-a-business-to-key-employees'>https://www.viabeacon.com/blog/selling-a-business-to-key-employees</a></p>
<p><a href='https://www.inc.com/encyclopedia/family-limited-partnership.html'>https://www.inc.com/encyclopedia/family-limited-partnership.html</a></p>
<p><strong></strong><a href='https://www.growfinancial.org/investment-education/the-basics-of-business-succession-how-to-sell-or-gift-your-business/'>https://www.growfinancial.org/investment-education/the-basics-of-business-succession-how-to-sell-or-gift-your-business/</a></p>
<p><br/></p>
<p><br/><br/></p>
<p><strong>FAMOUS EXAMPLES:</strong></p>
<p><br/></p>
<p>Dame Stephanie &quot;Steve&quot; Shirley:</p>
<p><br/></p>
<p><a href='https://www.youtube.com/watch?v=qQi4hLRXHU4'>https://www.youtube.com/watch?v=qQi4hLRXHU4</a></p>
<p><a href='https://www.steveshirley.com/story/'>https://www.steveshirley.com/story/</a></p>
<p><a href='https://www.theguardian.com/small-business-network/2017/mar/08/dame-stephanie-shirley-flexible-remote-working-glass-ceiling'>https://www.theguardian.com/small-business-network/2017/mar/08/dame-stephanie-shirley-flexible-remote-working-glass-ceiling</a></p>
<p><br/>Zildjian Family:</p>
<p><br/></p>
<p><a href='https://en.wikipedia.org/wiki/Avedis_Zildjian_Company' target='_blank' rel='noopener noreferer'>https://en.wikipedia.org/wiki/Avedis_Zildjian_Company</a></p>
<p><br/></p>
<p><strong>Tiffany&apos;s Recommendations:</strong></p>
<p>Book - Let It Go By Dame Stephanie Shirley</p>
<p>Advice - Get a trusted &quot;board of advisors&quot; to help you transition out of your business!</p>
<p><br/></p>
<p><strong>Sevana&apos;s Recommendations:</strong></p>
<p>Ask yourself some hard questions before you decide to sell your business:</p>
<p><a href='https://allantaylorbrokers.com/sell-a-family-business/' target='_blank' rel='noopener noreferer'>https://allantaylorbrokers.com/sell-a-family-business/</a></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p><strong>About BBSB - </strong></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p><strong>Sponsorship Opportunities </strong>- Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠thebusinessbehindsmallbusiness@gmail.com⁠</a></p>
<p><strong>Website</strong> - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>⁠https://www.thebusinessbehindsmallbusiness.com⁠</a></p>
<p><br/></p>
<p><strong>Notice </strong>- As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p><strong>Disclaimer - </strong>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><br/></p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#53. In episode #52, we explored what it means to sell your business to an external 3rd party. In today&apos;s episode, we&apos;ll be taking a look at a different exit by selling. Let’s discuss selling your business internally to your next generation or to your employees: what it means, what you need, and how to do it in the most delicate way possible. </p>
<p><br/></p>
<p>#smallbusiness #exitstrategy #entrepreneurship </p>
<p><br/></p>
<p><strong>***PLEASE RATE US AND SUBSCRIBE TO ENSURE OUR PODCAST PLATFORMS CONTINUE TO HELP PROMOTE OUR PODCAST AND REACH MORE LISTENERS!***</strong></p>
<p><br/></p>
<p><strong>THANK YOU TO ALL OUR LISTENERS FOR YOUR UNWAVERING SUPPORT OF OUR PODCAST. YOU ARE THE REASON WHY WE KEEP CREATING NEW EPISODES!</strong></p>
<p><br/></p>
<p>Please let us know if there is a topic we can cover for you on our next episode! Email us at thebusinessbehindsmallbusiness@gmail.com.</p>
<p><br/></p>
<p><strong>Article References:</strong></p>
<p><a href='https://www.viabeacon.com/blog/selling-a-business-to-key-employees'>https://www.viabeacon.com/blog/selling-a-business-to-key-employees</a></p>
<p><a href='https://www.inc.com/encyclopedia/family-limited-partnership.html'>https://www.inc.com/encyclopedia/family-limited-partnership.html</a></p>
<p><strong></strong><a href='https://www.growfinancial.org/investment-education/the-basics-of-business-succession-how-to-sell-or-gift-your-business/'>https://www.growfinancial.org/investment-education/the-basics-of-business-succession-how-to-sell-or-gift-your-business/</a></p>
<p><br/></p>
<p><br/><br/></p>
<p><strong>FAMOUS EXAMPLES:</strong></p>
<p><br/></p>
<p>Dame Stephanie &quot;Steve&quot; Shirley:</p>
<p><br/></p>
<p><a href='https://www.youtube.com/watch?v=qQi4hLRXHU4'>https://www.youtube.com/watch?v=qQi4hLRXHU4</a></p>
<p><a href='https://www.steveshirley.com/story/'>https://www.steveshirley.com/story/</a></p>
<p><a href='https://www.theguardian.com/small-business-network/2017/mar/08/dame-stephanie-shirley-flexible-remote-working-glass-ceiling'>https://www.theguardian.com/small-business-network/2017/mar/08/dame-stephanie-shirley-flexible-remote-working-glass-ceiling</a></p>
<p><br/>Zildjian Family:</p>
<p><br/></p>
<p><a href='https://en.wikipedia.org/wiki/Avedis_Zildjian_Company' target='_blank' rel='noopener noreferer'>https://en.wikipedia.org/wiki/Avedis_Zildjian_Company</a></p>
<p><br/></p>
<p><strong>Tiffany&apos;s Recommendations:</strong></p>
<p>Book - Let It Go By Dame Stephanie Shirley</p>
<p>Advice - Get a trusted &quot;board of advisors&quot; to help you transition out of your business!</p>
<p><br/></p>
<p><strong>Sevana&apos;s Recommendations:</strong></p>
<p>Ask yourself some hard questions before you decide to sell your business:</p>
<p><a href='https://allantaylorbrokers.com/sell-a-family-business/' target='_blank' rel='noopener noreferer'>https://allantaylorbrokers.com/sell-a-family-business/</a></p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p><strong>About BBSB - </strong></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p><strong>Sponsorship Opportunities </strong>- Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>⁠thebusinessbehindsmallbusiness@gmail.com⁠</a></p>
<p><strong>Website</strong> - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>⁠https://www.thebusinessbehindsmallbusiness.com⁠</a></p>
<p><br/></p>
<p><strong>Notice </strong>- As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p><strong>Disclaimer - </strong>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><br/></p>
<p><br/></p>
<p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396543-2-of-3-so-you-are-going-to-sell-your-business-to-the-next-generation-or-to-you-employees-now-what.mp3" length="48083855" type="audio/mpeg" />
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    <pubDate>Mon, 15 May 2023 06:29:48 -0400</pubDate>
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    <itunes:duration>4004</itunes:duration>
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    <itunes:season>3</itunes:season>
    <itunes:episode>9</itunes:episode>
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    <itunes:title>(1 of 3) So, You Decided You Want To Sell Your Business, Now What? What You Will Need To Know To Sell Your Company.</itunes:title>
    <title>(1 of 3) So, You Decided You Want To Sell Your Business, Now What? What You Will Need To Know To Sell Your Company.</title>
    <itunes:summary><![CDATA[#52. Whether you want to sell your business to an outside source, someone inside of the company, or to a relative, there’s a lot of preparation involved, and if you don’t follow the necessary steps, you stand to lose or owe a lot of money. We’re starting with the most important aspect, which is the money. How to prepare, present, and create value.  
  
#smallbusiness #exitstrategy #entrepreneurship  
  
Here is a link of a report on what the common multiples used for various industr...]]></itunes:summary>
    <description><![CDATA[<p>#52. Whether you want to sell your business to an outside source, someone inside of the company, or to a relative, there’s a lot of preparation involved, and if you don’t follow the necessary steps, you stand to lose or owe a lot of money. We’re starting with the most important aspect, which is the money. How to prepare, present, and create value. </p>
<p><br/></p>
<p>#smallbusiness #exitstrategy #entrepreneurship </p>
<p><br/></p>
<p>Here is a link of a report on what the common multiples used for various industries and businesses: <a href='https://www.bizbuysell.com/learning-center/industry-valuation-multiples/'>https://www.bizbuysell.com/learning-center/industry-valuation-multiples/</a></p>
<p><br/></p>
<p><strong>Article References:</strong></p>
<p><a href='https://raincatcher.com/how-to-sell-a-business#:~:text=It&apos;s%20very%20likely%20that%20a,ready%20to%20sell%20just%20yet'>https://raincatcher.com/how-to-sell-a-business#:~:text=It&apos;s%20very%20likely%20that%20a,ready%20to%20sell%20just%20yet</a>.</p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p>Charlie Javice: <a href='https://www.newsnationnow.com/crime/charlie-javice-woman-duped-chase-bank/'>https://www.newsnationnow.com/crime/charlie-javice-woman-duped-chase-bank/</a><a href='https://www.sec.gov/news/press-release/2023-74'>https://www.sec.gov/news/press-release/2023-74</a></p>
<p>Indra Nooyi: <a href='https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy'>https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy</a></p>
<p><br/></p>
<p><strong>Recommendations:</strong></p>
<p>John Warrilow&apos;s Podcast: Built to Sell</p>
<p>John Warrilow&apos;s Book: Built to Sell and The Automatic Customer - Build a subscription based business in any industry. </p>
<p>Empire Flippers PodcastDavid C Barnett Buy and Sell Small Business Podcast</p>
<p>Hire a CPA, lawyer, and possibly a business broker to help you understand how to sell your business and to help you with the transaction of selling your business!</p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p><strong>About BBSB - </strong></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p><strong>Sponsorship Opportunities </strong>- Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p><strong>Website</strong> - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p><strong>Notice </strong>- As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p><strong>Disclaimer - </strong>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#52. Whether you want to sell your business to an outside source, someone inside of the company, or to a relative, there’s a lot of preparation involved, and if you don’t follow the necessary steps, you stand to lose or owe a lot of money. We’re starting with the most important aspect, which is the money. How to prepare, present, and create value. </p>
<p><br/></p>
<p>#smallbusiness #exitstrategy #entrepreneurship </p>
<p><br/></p>
<p>Here is a link of a report on what the common multiples used for various industries and businesses: <a href='https://www.bizbuysell.com/learning-center/industry-valuation-multiples/'>https://www.bizbuysell.com/learning-center/industry-valuation-multiples/</a></p>
<p><br/></p>
<p><strong>Article References:</strong></p>
<p><a href='https://raincatcher.com/how-to-sell-a-business#:~:text=It&apos;s%20very%20likely%20that%20a,ready%20to%20sell%20just%20yet'>https://raincatcher.com/how-to-sell-a-business#:~:text=It&apos;s%20very%20likely%20that%20a,ready%20to%20sell%20just%20yet</a>.</p>
<p><br/></p>
<p><strong>Famous Examples:</strong></p>
<p>Charlie Javice: <a href='https://www.newsnationnow.com/crime/charlie-javice-woman-duped-chase-bank/'>https://www.newsnationnow.com/crime/charlie-javice-woman-duped-chase-bank/</a><a href='https://www.sec.gov/news/press-release/2023-74'>https://www.sec.gov/news/press-release/2023-74</a></p>
<p>Indra Nooyi: <a href='https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy'>https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy</a></p>
<p><br/></p>
<p><strong>Recommendations:</strong></p>
<p>John Warrilow&apos;s Podcast: Built to Sell</p>
<p>John Warrilow&apos;s Book: Built to Sell and The Automatic Customer - Build a subscription based business in any industry. </p>
<p>Empire Flippers PodcastDavid C Barnett Buy and Sell Small Business Podcast</p>
<p>Hire a CPA, lawyer, and possibly a business broker to help you understand how to sell your business and to help you with the transaction of selling your business!</p>
<p><br/></p>
<p>****************************</p>
<p><br/></p>
<p><strong>About BBSB - </strong></p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p>
<p><br/></p>
<p><strong>Sponsorship Opportunities </strong>- Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p>
<p><strong>Website</strong> - Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p>
<p><br/></p>
<p><strong>Notice </strong>- As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/></p>
<p><strong>Disclaimer - </strong>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396544-1-of-3-so-you-decided-you-want-to-sell-your-business-now-what-what-you-will-need-to-know-to-sell-your-company.mp3" length="43322588" type="audio/mpeg" />
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    <pubDate>Mon, 01 May 2023 06:22:44 -0400</pubDate>
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    <itunes:duration>3608</itunes:duration>
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    <itunes:episode>8</itunes:episode>
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  <item>
    <itunes:title>Are You A People-Pleaser? How Your Personality Can Sink Or Soar Your Business!</itunes:title>
    <title>Are You A People-Pleaser? How Your Personality Can Sink Or Soar Your Business!</title>
    <itunes:summary><![CDATA[#51. We’re going to do some introspection today on whether your personality is sinking or soaring business - so let's ask the question: Are you a people pleaser?  
  
  
 https://www.psychologytoday.com/us/blog/funny-bone-pick/202207/how-deal-people-pleasers-who-go-too-far 
Inside Small Business: https://insidesmallbusiness.com.au/marketing/how-not-to-be-a-people-pleaser-in-business 
Overit.com: https://overit.com/blog/people-pleaser-ceo/ 
Dan Dinsmore's POV from a business owner: https://hbr...]]></itunes:summary>
    <description><![CDATA[<p>#51. We’re going to do some introspection today on whether your personality is sinking or soaring business - so let&apos;s ask the question: Are you a people pleaser?<br/></p>
<p><br/></p>
<p><br/></p>
<p><br/><a href='https://www.psychologytoday.com/us/blog/funny-bone-pick/202207/how-deal-people-pleasers-who-go-too-far'>https://www.psychologytoday.com/us/blog/funny-bone-pick/202207/how-deal-people-pleasers-who-go-too-far</a></p>
<p>Inside Small Business: <a href='https://insidesmallbusiness.com.au/marketing/how-not-to-be-a-people-pleaser-in-business'>https://insidesmallbusiness.com.au/marketing/how-not-to-be-a-people-pleaser-in-business</a></p>
<p>Overit.com: <a href='https://overit.com/blog/people-pleaser-ceo/'>https://overit.com/blog/people-pleaser-ceo/</a></p>
<p>Dan Dinsmore&apos;s POV from a business owner: <a href='https://hbr.org/2012/10/stop-being-a-people-pleaser'>https://hbr.org/2012/10/stop-being-a-people-pleaser</a></p>
<p>Seeing it from your employee&apos;s perspective: <a href='https://consultingsociety.com/the-risks-of-working-for-a-people-pleasing-leader/'>https://consultingsociety.com/the-risks-of-working-for-a-people-pleasing-leader/</a></p>
<p><br/>Famous Example:</p>
<p>Beatrix Potter (<a href='https://www.smithsonianmag.com/arts-culture/how-beatrix-potter-invented-character-merchandising-180961979/' target='_blank' rel='noopener noreferer'>https://www.smithsonianmag.com/arts-culture/how-beatrix-potter-invented-character-merchandising-180961979/</a>)<br/></p>
<p><br/></p>
<p>Recommendations:</p>
<p>Truity.com</p>
<p>Gallup.com</p>
<p>The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People By Gary Chapman and Paul White</p>
<p><br/></p>
<p><br/>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!<br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#51. We’re going to do some introspection today on whether your personality is sinking or soaring business - so let&apos;s ask the question: Are you a people pleaser?<br/></p>
<p><br/></p>
<p><br/></p>
<p><br/><a href='https://www.psychologytoday.com/us/blog/funny-bone-pick/202207/how-deal-people-pleasers-who-go-too-far'>https://www.psychologytoday.com/us/blog/funny-bone-pick/202207/how-deal-people-pleasers-who-go-too-far</a></p>
<p>Inside Small Business: <a href='https://insidesmallbusiness.com.au/marketing/how-not-to-be-a-people-pleaser-in-business'>https://insidesmallbusiness.com.au/marketing/how-not-to-be-a-people-pleaser-in-business</a></p>
<p>Overit.com: <a href='https://overit.com/blog/people-pleaser-ceo/'>https://overit.com/blog/people-pleaser-ceo/</a></p>
<p>Dan Dinsmore&apos;s POV from a business owner: <a href='https://hbr.org/2012/10/stop-being-a-people-pleaser'>https://hbr.org/2012/10/stop-being-a-people-pleaser</a></p>
<p>Seeing it from your employee&apos;s perspective: <a href='https://consultingsociety.com/the-risks-of-working-for-a-people-pleasing-leader/'>https://consultingsociety.com/the-risks-of-working-for-a-people-pleasing-leader/</a></p>
<p><br/>Famous Example:</p>
<p>Beatrix Potter (<a href='https://www.smithsonianmag.com/arts-culture/how-beatrix-potter-invented-character-merchandising-180961979/' target='_blank' rel='noopener noreferer'>https://www.smithsonianmag.com/arts-culture/how-beatrix-potter-invented-character-merchandising-180961979/</a>)<br/></p>
<p><br/></p>
<p>Recommendations:</p>
<p>Truity.com</p>
<p>Gallup.com</p>
<p>The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People By Gary Chapman and Paul White</p>
<p><br/></p>
<p><br/>****************************</p>
<p><br/></p>
<p>About BBSB - </p>
<p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!<br/></p>
<p>Sponsorship Opportunities - </p>
<p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a><br/></p>
<p>Website - </p>
<p>Check out our website! </p>
<p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a><br/></p>
<p>Notice - </p>
<p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p>
<p><br/>Disclaimer - </p>
<p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sat, 15 Apr 2023 06:18:54 -0400</pubDate>
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    <itunes:season>3</itunes:season>
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    <itunes:title>Business Plans, Should You Have One or Not?</itunes:title>
    <title>Business Plans, Should You Have One or Not?</title>
    <itunes:summary><![CDATA[#50. We are shaking things up by doing a guest interview about today's topic! Business Plans: should you have one from the beginning? Why? What goes into a business plan? We'll find out in today's episode!  Get in touch with our guest: Dr. Michael Mort, Esq. Argent Place Law https://www.argentplacelaw.com/  Famous Example: Instagram (https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/)  Richard Branson (https://www.cnbc.com/2017/07/21/billionaire-ri...]]></itunes:summary>
    <description><![CDATA[<p>#50. We are shaking things up by doing a guest interview about today&apos;s topic! Business Plans: should you have one from the beginning? Why? What goes into a business plan? We&apos;ll find out in today&apos;s episode!<br/><br/><b>Get in touch with our guest:</b><br/>Dr. Michael Mort, Esq.<br/>Argent Place Law<br/><a href='https://www.argentplacelaw.com/'>https://www.argentplacelaw.com/</a><br/><br/><b>Famous Example:</b></p><p>Instagram (<a href='https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/'>https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/</a>)<br/><br/>Richard Branson (<a href='https://www.cnbc.com/2017/07/21/billionaire-richard-branson-reveals-his-first-ever-business-plan.html'>https://www.cnbc.com/2017/07/21/billionaire-richard-branson-reveals-his-first-ever-business-plan.html</a>)</p><p><br/></p><p><b>Tiffany&apos;s Recommendations:</b></p><p>Tim Berry (<a href='https://leanplan.com/lean-business-planning-book/'>https://leanplan.com/lean-business-planning-book/</a>)<br/> The One Page Business Plan by Jim Horan<br/><br/></p><p><b>Sevana&apos;s Recommendations:</b></p><p><a href='https://blog.back4app.com/business-planning-tools-for-startups/'>https://blog.back4app.com/business-planning-tools-for-startups/</a><br/><br/>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!<br/><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a><br/><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#50. We are shaking things up by doing a guest interview about today&apos;s topic! Business Plans: should you have one from the beginning? Why? What goes into a business plan? We&apos;ll find out in today&apos;s episode!<br/><br/><b>Get in touch with our guest:</b><br/>Dr. Michael Mort, Esq.<br/>Argent Place Law<br/><a href='https://www.argentplacelaw.com/'>https://www.argentplacelaw.com/</a><br/><br/><b>Famous Example:</b></p><p>Instagram (<a href='https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/'>https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/</a>)<br/><br/>Richard Branson (<a href='https://www.cnbc.com/2017/07/21/billionaire-richard-branson-reveals-his-first-ever-business-plan.html'>https://www.cnbc.com/2017/07/21/billionaire-richard-branson-reveals-his-first-ever-business-plan.html</a>)</p><p><br/></p><p><b>Tiffany&apos;s Recommendations:</b></p><p>Tim Berry (<a href='https://leanplan.com/lean-business-planning-book/'>https://leanplan.com/lean-business-planning-book/</a>)<br/> The One Page Business Plan by Jim Horan<br/><br/></p><p><b>Sevana&apos;s Recommendations:</b></p><p><a href='https://blog.back4app.com/business-planning-tools-for-startups/'>https://blog.back4app.com/business-planning-tools-for-startups/</a><br/><br/>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!<br/><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a><br/><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Thu, 13 Apr 2023 22:06:10 -0400</pubDate>
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    <itunes:title>The Services You Should Spend Your Business&#39; Money On (And The Services You Can Wait On)</itunes:title>
    <title>The Services You Should Spend Your Business&#39; Money On (And The Services You Can Wait On)</title>
    <itunes:summary><![CDATA[#49: Let's talk about the services you should spend your business's money on (and the services you can wait on). These are going to include apps, platforms, third parties, contractors, employees, and more! *Sorry (again!) for our audio issue... Sevana and I really do like each other and don't compete for air time, but we had periods of lag time when recording that caused us to sound like we're trying to talk over each other. Don't worry, we'll already got a plan to see if we can fix this in t...]]></itunes:summary>
    <description><![CDATA[<p>#49: Let&apos;s talk about the services you should spend your business&apos;s money on (and the services you can wait on). These are going to include apps, platforms, third parties, contractors, employees, and more!</p><p>*Sorry (again!) for our audio issue... Sevana and I really do like each other and don&apos;t compete for air time, but we had periods of lag time when recording that caused us to sound like we&apos;re trying to talk over each other. Don&apos;t worry, we&apos;ll already got a plan to see if we can fix this in the next episode!*<br/><br/></p><p>Today&apos;s podcast include if and/or when you need:</p><p>Business Lawyer<br/>Website<br/>Content Marketing<br/>CRM<br/>Microsoft Office vs Google Workspace<br/>Zapier<br/>Office Space &amp; Address<br/>Coaching/Accelerators/Incubators<br/>Software to Keep It All Together - Notion &amp; Google Workspace<br/>Bookkeeping &amp; Accounting<br/>Admin Support</p><p><br/></p><p>Famous Example:</p><p><a href='https://www.groovehq.com/blog/zapier-interview-with-wade-foster'>Zapier</a> <br/><a href='https://www.valuer.ai/blog/examples-of-successful-companies-who-embraced-new-business-models'>Netflix</a>  <br/><a href='https://www.ai-bees.io/articles/marjorie-merriweather-post-1900s-feisty-female-mogul#:~:text=Key%20Takeaways%3A%20Marjorie%20Merriweather%20Post,-Marjorie%20Merriweather%20Post&amp;text=She%20developed%20what%20is%20now,and%20investing%20in%20additional%20products'>Margorie Merriweather Post</a> </p><p><br/>The RAW Truth:</p><p>Tiffany - waiting too long to join a business accelerator<br/>Sevana -  wasting time with the wrong networking groups<br/><br/></p><p>Tiffany&apos;s Recommendations:</p><p><a href='https://www.fundera.com/blog/small-business-apps'><b>https://www.fundera.com/blog/small-business-apps</b></a><b><br/></b><a href='https://www.thesmbguide.com/small-business-apps'><b>https://www.thesmbguide.com/small-business-apps</b></a></p><p><br/>Sevana&apos;s Recommendations:</p><p>Google Workspace<br/>Notion<br/>QuickBooks<br/>Process Street<br/>Local SBA<br/>Expensify<br/>HootSuite<br/>Buffer<br/>MailChimp<br/>Canva<br/><br/>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!<br/><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a><br/><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#49: Let&apos;s talk about the services you should spend your business&apos;s money on (and the services you can wait on). These are going to include apps, platforms, third parties, contractors, employees, and more!</p><p>*Sorry (again!) for our audio issue... Sevana and I really do like each other and don&apos;t compete for air time, but we had periods of lag time when recording that caused us to sound like we&apos;re trying to talk over each other. Don&apos;t worry, we&apos;ll already got a plan to see if we can fix this in the next episode!*<br/><br/></p><p>Today&apos;s podcast include if and/or when you need:</p><p>Business Lawyer<br/>Website<br/>Content Marketing<br/>CRM<br/>Microsoft Office vs Google Workspace<br/>Zapier<br/>Office Space &amp; Address<br/>Coaching/Accelerators/Incubators<br/>Software to Keep It All Together - Notion &amp; Google Workspace<br/>Bookkeeping &amp; Accounting<br/>Admin Support</p><p><br/></p><p>Famous Example:</p><p><a href='https://www.groovehq.com/blog/zapier-interview-with-wade-foster'>Zapier</a> <br/><a href='https://www.valuer.ai/blog/examples-of-successful-companies-who-embraced-new-business-models'>Netflix</a>  <br/><a href='https://www.ai-bees.io/articles/marjorie-merriweather-post-1900s-feisty-female-mogul#:~:text=Key%20Takeaways%3A%20Marjorie%20Merriweather%20Post,-Marjorie%20Merriweather%20Post&amp;text=She%20developed%20what%20is%20now,and%20investing%20in%20additional%20products'>Margorie Merriweather Post</a> </p><p><br/>The RAW Truth:</p><p>Tiffany - waiting too long to join a business accelerator<br/>Sevana -  wasting time with the wrong networking groups<br/><br/></p><p>Tiffany&apos;s Recommendations:</p><p><a href='https://www.fundera.com/blog/small-business-apps'><b>https://www.fundera.com/blog/small-business-apps</b></a><b><br/></b><a href='https://www.thesmbguide.com/small-business-apps'><b>https://www.thesmbguide.com/small-business-apps</b></a></p><p><br/>Sevana&apos;s Recommendations:</p><p>Google Workspace<br/>Notion<br/>QuickBooks<br/>Process Street<br/>Local SBA<br/>Expensify<br/>HootSuite<br/>Buffer<br/>MailChimp<br/>Canva<br/><br/>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!<br/><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a><br/><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Wed, 15 Mar 2023 06:00:00 -0400</pubDate>
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    <itunes:title>Sole Proprietor, LLC, S Corp, C Corp - What You Should Be and When</itunes:title>
    <title>Sole Proprietor, LLC, S Corp, C Corp - What You Should Be and When</title>
    <itunes:summary><![CDATA[#48. In today's episode, we're doing a replay of one of our most popular episode from Season 2. Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.   Famous Example -  Hulk Hogan and Gawker Media Rihanna and Fenty   Videos -  Explanations on entity formation: https://youtu.be/uXOHnZy0y4A https://www.youtube.com/watch?v=H3BcB1r5h74   Books: LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/19509...]]></itunes:summary>
    <description><![CDATA[<p>#48. In today&apos;s episode, we&apos;re doing a replay of one of our most popular episode from Season 2. Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.<br/><br/></p><p>Famous Example - </p><p>Hulk Hogan and Gawker Media</p><p>Rihanna and Fenty</p><p><br/></p><p>Videos - </p><p>Explanations on entity formation:</p><p><a href='https://youtu.be/uXOHnZy0y4A'>https://youtu.be/uXOHnZy0y4A</a></p><p><a href='https://www.youtube.com/watch?v=H3BcB1r5h74'>https://www.youtube.com/watch?v=H3BcB1r5h74</a></p><p><br/></p><p>Books:</p><p>LLC vs S Corp vs C Corp Explained (<a href='https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325'>https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325</a>)</p><p><br/></p><p>Advice - </p><p>Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don&apos;t let that stop you from starting your business! Just don&apos;t forget to revisit your entity setup later on.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#48. In today&apos;s episode, we&apos;re doing a replay of one of our most popular episode from Season 2. Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.<br/><br/></p><p>Famous Example - </p><p>Hulk Hogan and Gawker Media</p><p>Rihanna and Fenty</p><p><br/></p><p>Videos - </p><p>Explanations on entity formation:</p><p><a href='https://youtu.be/uXOHnZy0y4A'>https://youtu.be/uXOHnZy0y4A</a></p><p><a href='https://www.youtube.com/watch?v=H3BcB1r5h74'>https://www.youtube.com/watch?v=H3BcB1r5h74</a></p><p><br/></p><p>Books:</p><p>LLC vs S Corp vs C Corp Explained (<a href='https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325'>https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325</a>)</p><p><br/></p><p>Advice - </p><p>Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don&apos;t let that stop you from starting your business! Just don&apos;t forget to revisit your entity setup later on.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Wed, 01 Mar 2023 07:00:00 -0500</pubDate>
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    <itunes:title>What to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue</itunes:title>
    <title>What to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue</title>
    <itunes:summary><![CDATA[#47: Let's talk about what to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it!    Famous Examples -  #1. Shan Hanif   What happens in a 100M+ business: https://youtu.be/l8cs_SVyOEQ Week in the life of a CEO running a 100M+ business: https://youtu.be/s0E1i9mXe1A How I build a $10MM business in 18months:  https://youtu.be/8vvkQLbwye8   #2: Crumbs &amp; KIND (https://www.entrep...]]></itunes:summary>
    <description><![CDATA[<p>#47: Let&apos;s talk about what to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it!<br/><br/><br/></p><p>Famous Examples - </p><p>#1. Shan Hanif <br/><br/>What happens in a 100M+ business:<br/><a href='https://youtu.be/l8cs_SVyOEQ'>https://youtu.be/l8cs_SVyOEQ</a></p><p>Week in the life of a CEO running a 100M+ business:<br/><a href='https://youtu.be/s0E1i9mXe1A'>https://youtu.be/s0E1i9mXe1A</a></p><p>How I build a $10MM business in 18months: <br/><a href='https://youtu.be/8vvkQLbwye8'>https://youtu.be/8vvkQLbwye8</a></p><p><br/><br/>#2: Crumbs &amp; KIND (<a href='https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166'>https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166</a><b>)</b><br/><b><br/></b><br/><br/><br/>Recommendations -<br/><br/><a href='https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started'>https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started</a><br/><br/><a href='https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154'>https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154</a><br/><br/>Tools - <br/><br/><a href='https://meetanders.com/best-tools-business-growth/'>https://meetanders.com/best-tools-business-growth/<br/></a><br/><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#47: Let&apos;s talk about what to expect when running a business pulling in 10k, 100k, $1M &amp; $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it!<br/><br/><br/></p><p>Famous Examples - </p><p>#1. Shan Hanif <br/><br/>What happens in a 100M+ business:<br/><a href='https://youtu.be/l8cs_SVyOEQ'>https://youtu.be/l8cs_SVyOEQ</a></p><p>Week in the life of a CEO running a 100M+ business:<br/><a href='https://youtu.be/s0E1i9mXe1A'>https://youtu.be/s0E1i9mXe1A</a></p><p>How I build a $10MM business in 18months: <br/><a href='https://youtu.be/8vvkQLbwye8'>https://youtu.be/8vvkQLbwye8</a></p><p><br/><br/>#2: Crumbs &amp; KIND (<a href='https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166'>https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166</a><b>)</b><br/><b><br/></b><br/><br/><br/>Recommendations -<br/><br/><a href='https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started'>https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started</a><br/><br/><a href='https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154'>https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154</a><br/><br/>Tools - <br/><br/><a href='https://meetanders.com/best-tools-business-growth/'>https://meetanders.com/best-tools-business-growth/<br/></a><br/><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Thu, 16 Feb 2023 07:00:00 -0500</pubDate>
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    <itunes:duration>4104</itunes:duration>
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    <itunes:title>Employee Manuals and SOPs: Where to Start!</itunes:title>
    <title>Employee Manuals and SOPs: Where to Start!</title>
    <itunes:summary><![CDATA[#46: Today we’re going to discuss employee manuals and SOPs: what are they, why are they so important, and where do you begin.    If your business has started hiring employees or even contractors you probably know how important an employee manual can be. Even if your business is just you and only you a procedures manual is also just as important. Writing a manual is much like creating a recipe. It’s constantly being updated, it needs to be perfect, because after all, it’s how to recreate...]]></itunes:summary>
    <description><![CDATA[<p>#46: Today we’re going to discuss employee manuals and SOPs: what are they, why are they so important, and where do you begin.  <br/><br/>If your business has started hiring employees or even contractors you probably know how important an employee manual can be. Even if your business is just you and only you a procedures manual is also just as important. Writing a manual is much like creating a recipe. It’s constantly being updated, it needs to be perfect, because after all, it’s how to recreate your business with the heart you’ve given it. </p><p><br/>References - <br/><br/><a href='https://www.beekeeper.io/blog/sop/'>https://www.beekeeper.io/blog/sop/<br/></a><br/><br/></p><p>Famous Examples - </p><p>#1: Facebook (<a href='https://airows.com/creative/a-look-inside-the-beautiful-handbook-facebook-gives-all-new-employees'>https://airows.com/creative/a-look-inside-the-beautiful-handbook-facebook-gives-all-new-employees</a>)<br/><b><br/></b>#2. Netflix (<a href='https://igormroz.com/documents/netflix_culture.pdf'>https://igormroz.com/documents/netflix_culture.pdf</a>)<br/><br/><br/>Recommendations - <br/><br/><a href='https://www.lucidchart.com/pages/'>https://www.lucidchart.com/pages/<br/></a><a href='https://trainual.com/'>https://trainual.com/</a><br/><a href='https://www.beekeeper.io/'>https://www.beekeeper.io/</a></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#46: Today we’re going to discuss employee manuals and SOPs: what are they, why are they so important, and where do you begin.  <br/><br/>If your business has started hiring employees or even contractors you probably know how important an employee manual can be. Even if your business is just you and only you a procedures manual is also just as important. Writing a manual is much like creating a recipe. It’s constantly being updated, it needs to be perfect, because after all, it’s how to recreate your business with the heart you’ve given it. </p><p><br/>References - <br/><br/><a href='https://www.beekeeper.io/blog/sop/'>https://www.beekeeper.io/blog/sop/<br/></a><br/><br/></p><p>Famous Examples - </p><p>#1: Facebook (<a href='https://airows.com/creative/a-look-inside-the-beautiful-handbook-facebook-gives-all-new-employees'>https://airows.com/creative/a-look-inside-the-beautiful-handbook-facebook-gives-all-new-employees</a>)<br/><b><br/></b>#2. Netflix (<a href='https://igormroz.com/documents/netflix_culture.pdf'>https://igormroz.com/documents/netflix_culture.pdf</a>)<br/><br/><br/>Recommendations - <br/><br/><a href='https://www.lucidchart.com/pages/'>https://www.lucidchart.com/pages/<br/></a><a href='https://trainual.com/'>https://trainual.com/</a><br/><a href='https://www.beekeeper.io/'>https://www.beekeeper.io/</a></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
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    <pubDate>Wed, 01 Feb 2023 09:00:00 -0500</pubDate>
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    <itunes:title>How Much Should You Pay Yourself, The Business Owner? The Difference Between an Asset and a Liability</itunes:title>
    <title>How Much Should You Pay Yourself, The Business Owner? The Difference Between an Asset and a Liability</title>
    <itunes:summary><![CDATA[#45: Let's talk about money! Well, every one of our show is about money in a way, but today, we're talking about as your business grows, what you get paid and how you get paid could be the determining factor behind how much tax you pay, and how the IRS defines your business.  References -   https://quickbooks.intuit.com/payroll/salary-or-draw-how-to-pay-yourself-as-business-owner/    Famous Examples -  #1: UnderArmour   Recommendations -   https://www.youtube.com/@quickbooks https:/...]]></itunes:summary>
    <description><![CDATA[<p>#45: Let&apos;s talk about money! Well, every one of our show is about money in a way, but today, we&apos;re talking about as your business grows, what you get paid and how you get paid could be the determining factor behind how much tax you pay, and how the IRS defines your business.<br/><br/>References - <br/><br/>https://quickbooks.intuit.com/payroll/salary-or-draw-how-to-pay-yourself-as-business-owner/<br/><br/><br/></p><p>Famous Examples - </p><p>#1: UnderArmour<br/><br/><br/>Recommendations - <br/><br/><a href='https://www.youtube.com/@quickbooks'><b>https://www.youtube.com/@quickbooks</b></a></p><p><a href='https://www.youtube.com/@HectorGarciaCPA'><b>https://www.youtube.com/@HectorGarciaCPA</b></a></p><p><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#45: Let&apos;s talk about money! Well, every one of our show is about money in a way, but today, we&apos;re talking about as your business grows, what you get paid and how you get paid could be the determining factor behind how much tax you pay, and how the IRS defines your business.<br/><br/>References - <br/><br/>https://quickbooks.intuit.com/payroll/salary-or-draw-how-to-pay-yourself-as-business-owner/<br/><br/><br/></p><p>Famous Examples - </p><p>#1: UnderArmour<br/><br/><br/>Recommendations - <br/><br/><a href='https://www.youtube.com/@quickbooks'><b>https://www.youtube.com/@quickbooks</b></a></p><p><a href='https://www.youtube.com/@HectorGarciaCPA'><b>https://www.youtube.com/@HectorGarciaCPA</b></a></p><p><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sun, 15 Jan 2023 08:00:00 -0500</pubDate>
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    <itunes:title>A BBSB Holiday Special 2022</itunes:title>
    <title>A BBSB Holiday Special 2022</title>
    <itunes:summary><![CDATA[WOW! We cannot believe that we are wrapping up season TWO of The Business Behind Small Business podcast.   THANK YOU to all our listeners. Because of you, we are planning a big season THREE and can't wait to tell you about it in today's special.  Have a wonderful New Year's and we look forward to getting back together with you in 2023!  ****************************   About BBSB -    We are two business owners with two very different perspectives on building business, and the busines...]]></itunes:summary>
    <description><![CDATA[<p>WOW! We cannot believe that we are wrapping up season TWO of The Business Behind Small Business podcast. <br/><br/>THANK YOU to all our listeners. Because of you, we are planning a big season THREE and can&apos;t wait to tell you about it in today&apos;s special.<br/><br/>Have a wonderful New Year&apos;s and we look forward to getting back together with you in 2023!<br/><br/>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>WOW! We cannot believe that we are wrapping up season TWO of The Business Behind Small Business podcast. <br/><br/>THANK YOU to all our listeners. Because of you, we are planning a big season THREE and can&apos;t wait to tell you about it in today&apos;s special.<br/><br/>Have a wonderful New Year&apos;s and we look forward to getting back together with you in 2023!<br/><br/>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
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    <pubDate>Sat, 31 Dec 2022 11:00:00 -0500</pubDate>
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    <itunes:duration>2062</itunes:duration>
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    <itunes:title>The difference between a Bookkeeper, Accountant and CPA</itunes:title>
    <title>The difference between a Bookkeeper, Accountant and CPA</title>
    <itunes:summary><![CDATA[#43. Let's talk about money - more specifically, the people your company that deal with the money. In today's episode, Sevana and Tiffany talk about the difference between a bookkeeper, Accountant and CPA, and when you’ll need any and each one!   Famous Examples -  #1:FTX Cryptocurrency Exchange:  https://nypost.com/2022/12/13/ftx-ceo-john-ray-iii-grossly-inexperienced-execs-used-quickbooks/  https://markets.businessinsider.com/news/currencies/ftx-bankruptcy-alameda-research-no-accountin...]]></itunes:summary>
    <description><![CDATA[<p>#43. Let&apos;s talk about money - more specifically, the people your company that deal with the money. In today&apos;s episode, Sevana and Tiffany talk about the difference between a bookkeeper, Accountant and CPA, and when you’ll need any and each one!</p><p><br/><br/>Famous Examples - </p><p>#1:FTX Cryptocurrency Exchange:<br/><br/><a href='https://nypost.com/2022/12/13/ftx-ceo-john-ray-iii-grossly-inexperienced-execs-used-quickbooks/'>https://nypost.com/2022/12/13/ftx-ceo-john-ray-iii-grossly-inexperienced-execs-used-quickbooks/</a><br/><br/><a href='https://markets.businessinsider.com/news/currencies/ftx-bankruptcy-alameda-research-no-accounting-department-sam-bankman-fried-2022-11'>https://markets.businessinsider.com/news/currencies/ftx-bankruptcy-alameda-research-no-accounting-department-sam-bankman-fried-2022-11</a></p><p><br/>#2: Genghis Khan &amp; Medici Family &amp; Queen Victoria</p><p><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#43. Let&apos;s talk about money - more specifically, the people your company that deal with the money. In today&apos;s episode, Sevana and Tiffany talk about the difference between a bookkeeper, Accountant and CPA, and when you’ll need any and each one!</p><p><br/><br/>Famous Examples - </p><p>#1:FTX Cryptocurrency Exchange:<br/><br/><a href='https://nypost.com/2022/12/13/ftx-ceo-john-ray-iii-grossly-inexperienced-execs-used-quickbooks/'>https://nypost.com/2022/12/13/ftx-ceo-john-ray-iii-grossly-inexperienced-execs-used-quickbooks/</a><br/><br/><a href='https://markets.businessinsider.com/news/currencies/ftx-bankruptcy-alameda-research-no-accounting-department-sam-bankman-fried-2022-11'>https://markets.businessinsider.com/news/currencies/ftx-bankruptcy-alameda-research-no-accounting-department-sam-bankman-fried-2022-11</a></p><p><br/>#2: Genghis Khan &amp; Medici Family &amp; Queen Victoria</p><p><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Thu, 15 Dec 2022 06:00:00 -0500</pubDate>
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    <itunes:duration>3979</itunes:duration>
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    <itunes:title>Work Life Balance &amp; Work Life Integration</itunes:title>
    <title>Work Life Balance &amp; Work Life Integration</title>
    <itunes:summary><![CDATA[#42. How do you choose which works best for you and why? Is it even a real thing? Join Sevana and Tiffany in discussing the pros and cons of work/life balance vs work/life integration and how they followed which approach as business owners that allows them to "manage their happy" while building successful businesses.    Famous Example -  #1: https://hbr.org/2014/10/what-successful-work-and-life-integration-looks-like #2: https://www.workstars.com/recognition-and-engagement-blog/2020...]]></itunes:summary>
    <description><![CDATA[<p>#42. How do you choose which works best for you and why? Is it even a real thing? Join Sevana and Tiffany in discussing the pros and cons of work/life balance vs work/life integration and how they followed which approach as business owners that allows them to &quot;manage their happy&quot; while building successful businesses. </p><p><br/></p><p>Famous Example - </p><p>#1: <a href='https://hbr.org/2014/10/what-successful-work-and-life-integration-looks-like'>https://hbr.org/2014/10/what-successful-work-and-life-integration-looks-like</a></p><p>#2: <a href='https://www.workstars.com/recognition-and-engagement-blog/2020/03/12/10-businesses-that-have-mastered-work-life-balance/'>https://www.workstars.com/recognition-and-engagement-blog/2020/03/12/10-businesses-that-have-mastered-work-life-balance/</a></p><p><br/></p><p>Books - </p><p>Work Life Harmony by Grant Botma</p><p><a href='https://www.amazon.com/Work-Life-Harmony-Enjoy-Family-Because/dp/154452370X/ref=asc_df_154452370X/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=564832755269&amp;hvpos=&amp;hvnetw=g&amp;hvrand=7180217329082381511&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9008130&amp;hvtargid=pla-1600518561058&amp;psc=1'>https://www.amazon.com/Work-Life-Harmony-Enjoy-Family-Because/dp/154452370X/ref=asc_df_154452370X/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=564832755269&amp;hvpos=&amp;hvnetw=g&amp;hvrand=7180217329082381511&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9008130&amp;hvtargid=pla-1600518561058&amp;psc=1</a></p><p><br/></p><p> Resources - </p><p>Goal Setting vs To Do Listing - check out Tony Robbin&apos;s Rapid Planning Method: <a href='https://projectlifemastery.com/plan-your-day/'>https://projectlifemastery.com/plan-your-day/</a></p><p><br/></p><p>****************************</p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p><br/></p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p><br/></p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
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    <content:encoded><![CDATA[<p>#42. How do you choose which works best for you and why? Is it even a real thing? Join Sevana and Tiffany in discussing the pros and cons of work/life balance vs work/life integration and how they followed which approach as business owners that allows them to &quot;manage their happy&quot; while building successful businesses. </p><p><br/></p><p>Famous Example - </p><p>#1: <a href='https://hbr.org/2014/10/what-successful-work-and-life-integration-looks-like'>https://hbr.org/2014/10/what-successful-work-and-life-integration-looks-like</a></p><p>#2: <a href='https://www.workstars.com/recognition-and-engagement-blog/2020/03/12/10-businesses-that-have-mastered-work-life-balance/'>https://www.workstars.com/recognition-and-engagement-blog/2020/03/12/10-businesses-that-have-mastered-work-life-balance/</a></p><p><br/></p><p>Books - </p><p>Work Life Harmony by Grant Botma</p><p><a href='https://www.amazon.com/Work-Life-Harmony-Enjoy-Family-Because/dp/154452370X/ref=asc_df_154452370X/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=564832755269&amp;hvpos=&amp;hvnetw=g&amp;hvrand=7180217329082381511&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9008130&amp;hvtargid=pla-1600518561058&amp;psc=1'>https://www.amazon.com/Work-Life-Harmony-Enjoy-Family-Because/dp/154452370X/ref=asc_df_154452370X/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=564832755269&amp;hvpos=&amp;hvnetw=g&amp;hvrand=7180217329082381511&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9008130&amp;hvtargid=pla-1600518561058&amp;psc=1</a></p><p><br/></p><p> Resources - </p><p>Goal Setting vs To Do Listing - check out Tony Robbin&apos;s Rapid Planning Method: <a href='https://projectlifemastery.com/plan-your-day/'>https://projectlifemastery.com/plan-your-day/</a></p><p><br/></p><p>****************************</p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p><br/></p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p><br/></p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Thu, 01 Dec 2022 14:00:00 -0500</pubDate>
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    <itunes:duration>2838</itunes:duration>
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    <itunes:title>Quality Control For Your Employees (Part 2)</itunes:title>
    <title>Quality Control For Your Employees (Part 2)</title>
    <itunes:summary><![CDATA[#41. We've talked about quality control for your customer (see episode #39), now let's talk about quality control for your employees! How can you measure the quality of your employees, making sure they are happy and likely to stay; that they are also making clients happy and likely to stay or come back, and do all of this while your company grows? Sevana and Tiffany give you the how-to's build quality control for your employees into your operations.   References: Harvard Business Review: http...]]></itunes:summary>
    <description><![CDATA[<p>#41. We&apos;ve talked about quality control for your customer (see episode #39), now let&apos;s talk about quality control for your employees! How can you measure the quality of your employees, making sure they are happy and likely to stay; that they are also making clients happy and likely to stay or come back, and do all of this while your company grows? Sevana and Tiffany give you the how-to&apos;s build quality control for your employees into your operations.</p><p><br/></p><p>References:</p><p>Harvard Business Review: <a href='https://hbr.org/1975/07/quality-control-in-a-service-business'>https://hbr.org/1975/07/quality-control-in-a-service-business</a></p><p><br/></p><p>Famous Example - </p><p>Marriott (see Harvard Business Review link above)<br/>McDonalds <a href='https://www.linkedin.com/pulse/how-did-mcdonalds-build-its-sustainable-competitive-advantage-m-m/'>https://www.linkedin.com/pulse/how-did-mcdonalds-build-its-sustainable-competitive-advantage-m-m/</a></p><p><br/></p><p>Tools - </p><p>HubSpot<br/>Process Street<br/>Google Tables</p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_2?crid=JSY95CH7BFBD&amp;keywords=emyth&amp;qid=1668231992&amp;sprefix=emyth%2Caps%2C94&amp;sr=8-2'>EMyth</a><br/><a href='https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW/ref=sr_1_1?keywords=built+to+sell+book&amp;qid=1668232028&amp;sprefix=built+to+sell%2Caps%2C109&amp;sr=8-1&amp;ufe=app_do%3Aamzn1.fos.006c50ae-5d4c-4777-9bc0-4513d670b6bc'>Built to Sell<br/></a><a href='https://www.amazon.com/Work-System-Simple-Mechanics-Working-ebook/dp/B08R5GW496/ref=sr_1_1?crid=16454BEBRAD2F&amp;keywords=work+the+system+book&amp;qid=1668232051&amp;sprefix=work+the+system+book%2Caps%2C108&amp;sr=8-1'>Work The System</a><br/>List of Books: </p><p><a href='https://asq.org/blog/2015/01/top-8-books-every-quality-professional-should-read/'>https://asq.org/blog/2015/01/top-8-books-every-quality-professional-should-read/</a></p><p><a href='https://www.skymark.com/resources/biblio.asp'>https://www.skymark.com/resources/biblio.asp</a></p><p><br/></p><p>Advice - </p><p>Make the time to work ON your business.</p><p><br/></p><p>****************************</p><p>About BBSB -</p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - <br/><a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - <br/><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
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    <content:encoded><![CDATA[<p>#41. We&apos;ve talked about quality control for your customer (see episode #39), now let&apos;s talk about quality control for your employees! How can you measure the quality of your employees, making sure they are happy and likely to stay; that they are also making clients happy and likely to stay or come back, and do all of this while your company grows? Sevana and Tiffany give you the how-to&apos;s build quality control for your employees into your operations.</p><p><br/></p><p>References:</p><p>Harvard Business Review: <a href='https://hbr.org/1975/07/quality-control-in-a-service-business'>https://hbr.org/1975/07/quality-control-in-a-service-business</a></p><p><br/></p><p>Famous Example - </p><p>Marriott (see Harvard Business Review link above)<br/>McDonalds <a href='https://www.linkedin.com/pulse/how-did-mcdonalds-build-its-sustainable-competitive-advantage-m-m/'>https://www.linkedin.com/pulse/how-did-mcdonalds-build-its-sustainable-competitive-advantage-m-m/</a></p><p><br/></p><p>Tools - </p><p>HubSpot<br/>Process Street<br/>Google Tables</p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_2?crid=JSY95CH7BFBD&amp;keywords=emyth&amp;qid=1668231992&amp;sprefix=emyth%2Caps%2C94&amp;sr=8-2'>EMyth</a><br/><a href='https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW/ref=sr_1_1?keywords=built+to+sell+book&amp;qid=1668232028&amp;sprefix=built+to+sell%2Caps%2C109&amp;sr=8-1&amp;ufe=app_do%3Aamzn1.fos.006c50ae-5d4c-4777-9bc0-4513d670b6bc'>Built to Sell<br/></a><a href='https://www.amazon.com/Work-System-Simple-Mechanics-Working-ebook/dp/B08R5GW496/ref=sr_1_1?crid=16454BEBRAD2F&amp;keywords=work+the+system+book&amp;qid=1668232051&amp;sprefix=work+the+system+book%2Caps%2C108&amp;sr=8-1'>Work The System</a><br/>List of Books: </p><p><a href='https://asq.org/blog/2015/01/top-8-books-every-quality-professional-should-read/'>https://asq.org/blog/2015/01/top-8-books-every-quality-professional-should-read/</a></p><p><a href='https://www.skymark.com/resources/biblio.asp'>https://www.skymark.com/resources/biblio.asp</a></p><p><br/></p><p>Advice - </p><p>Make the time to work ON your business.</p><p><br/></p><p>****************************</p><p>About BBSB -</p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - <br/><a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - <br/><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Tue, 15 Nov 2022 06:00:00 -0500</pubDate>
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    <itunes:duration>3528</itunes:duration>
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    <itunes:title>Processes: Why do you need them, how do you get started, and what to do afterwards (replay)</itunes:title>
    <title>Processes: Why do you need them, how do you get started, and what to do afterwards (replay)</title>
    <itunes:summary><![CDATA[40. Since we are in the midst of talking about quality control and how one method to ensure that you have quality control over the output of your company to your clients or customers, be it a service or a product, is to lay down processes, we wanted to bring by an oldie but a goodie episode from Season 1!  Sevana and Tiffany (formerly known as, Chloe) goes in-depth in this episode about processes and why you need them, how to get started, and then what to do afterwards.    Famous Example -   ...]]></itunes:summary>
    <description><![CDATA[<p>40. Since we are in the midst of talking about quality control and how one method to ensure that you have quality control over the output of your company to your clients or customers, be it a service or a product, is to lay down processes, we wanted to bring by an oldie but a goodie episode from Season 1!<br/><br/>Sevana and Tiffany (formerly known as, Chloe) goes in-depth in this episode about processes and why you need them, how to get started, and then what to do afterwards. <br/><br/><br/><b>Famous Example -</b> <br/><br/>Toyota (<a href='https://www.process.st/process-implementation/'>https://www.process.st/process-implementation/</a>)<br/>Adam Smith <br/><br/><b>Books -</b> <br/><br/>Wealth of Nations (<a href='https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1494844737/ref=sr_1_1?keywords=wealth+of+nations+adam+smith&amp;qid=1666898244&amp;qu=eyJxc2MiOiIzLjc0IiwicXNhIjoiMy40NSIsInFzcCI6IjMuNzcifQ%3D%3D&amp;sprefix=wealth+of+%2Caps%2C268&amp;sr=8-1'>https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1494844737/ref=sr_1_1?keywords=wealth+of+nations+adam+smith&amp;qid=1666898244&amp;qu=eyJxc2MiOiIzLjc0IiwicXNhIjoiMy40NSIsInFzcCI6IjMuNzcifQ%3D%3D&amp;sprefix=wealth+of+%2Caps%2C268&amp;sr=8-1</a>)<br/><br/><b>Tools - </b><br/><br/>Microsoft Vizio<br/>Microsoft Word<br/>Screencast-o-matic (<a href='https://screencast-o-matic.com/'>https://screencast-o-matic.com/</a>)<br/>DropBox Paper (<a href='https://www.dropbox.com/en_GB/paper'>https://www.dropbox.com/en_GB/paper</a>)<br/>Evernote (<a href='https://evernote.com/'>https://evernote.com/</a>)<br/>LucidCharts (<a href='https://www.lucidchart.com/'>https://www.lucidchart.com/)</a><br/><br/><b>Advice - </b><br/><br/>Keep it simple! Your documentation is only as useful as it is for those who use it. Don&apos;t make it so burdensome to reference that no one ever references it.<br/><br/>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/><br/><br/><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>40. Since we are in the midst of talking about quality control and how one method to ensure that you have quality control over the output of your company to your clients or customers, be it a service or a product, is to lay down processes, we wanted to bring by an oldie but a goodie episode from Season 1!<br/><br/>Sevana and Tiffany (formerly known as, Chloe) goes in-depth in this episode about processes and why you need them, how to get started, and then what to do afterwards. <br/><br/><br/><b>Famous Example -</b> <br/><br/>Toyota (<a href='https://www.process.st/process-implementation/'>https://www.process.st/process-implementation/</a>)<br/>Adam Smith <br/><br/><b>Books -</b> <br/><br/>Wealth of Nations (<a href='https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1494844737/ref=sr_1_1?keywords=wealth+of+nations+adam+smith&amp;qid=1666898244&amp;qu=eyJxc2MiOiIzLjc0IiwicXNhIjoiMy40NSIsInFzcCI6IjMuNzcifQ%3D%3D&amp;sprefix=wealth+of+%2Caps%2C268&amp;sr=8-1'>https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1494844737/ref=sr_1_1?keywords=wealth+of+nations+adam+smith&amp;qid=1666898244&amp;qu=eyJxc2MiOiIzLjc0IiwicXNhIjoiMy40NSIsInFzcCI6IjMuNzcifQ%3D%3D&amp;sprefix=wealth+of+%2Caps%2C268&amp;sr=8-1</a>)<br/><br/><b>Tools - </b><br/><br/>Microsoft Vizio<br/>Microsoft Word<br/>Screencast-o-matic (<a href='https://screencast-o-matic.com/'>https://screencast-o-matic.com/</a>)<br/>DropBox Paper (<a href='https://www.dropbox.com/en_GB/paper'>https://www.dropbox.com/en_GB/paper</a>)<br/>Evernote (<a href='https://evernote.com/'>https://evernote.com/</a>)<br/>LucidCharts (<a href='https://www.lucidchart.com/'>https://www.lucidchart.com/)</a><br/><br/><b>Advice - </b><br/><br/>Keep it simple! Your documentation is only as useful as it is for those who use it. Don&apos;t make it so burdensome to reference that no one ever references it.<br/><br/>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/><br/><br/><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396556-processes-why-do-you-need-them-how-do-you-get-started-and-what-to-do-afterwards-replay.mp3" length="34136987" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Tue, 01 Nov 2022 06:00:00 -0400</pubDate>
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    <itunes:duration>2842</itunes:duration>
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  </item>
  <item>
    <itunes:title>Quality Control For What You Deliver To Your Clients (Part 1)</itunes:title>
    <title>Quality Control For What You Deliver To Your Clients (Part 1)</title>
    <itunes:summary><![CDATA[39. Let's talk about quality control for what you are delivering to your clients! How do you make sure you are hitting the mark for your customers each and every time? In today's episode, Sevana and Tiffany talk about what and how to install quality control in your company along with software, systems, and tools they used themselves or would highly recommend for other business owners who are in the midst of trying to figure it out on their own.   References - 1. https://www.getfeedback.com/re...]]></itunes:summary>
    <description><![CDATA[<p>39. Let&apos;s talk about quality control for what you are delivering to your clients! How do you make sure you are hitting the mark for your customers each and every time? In today&apos;s episode, Sevana and Tiffany talk about what and how to install quality control in your company along with software, systems, and tools they used themselves or would highly recommend for other business owners who are in the midst of trying to figure it out on their own.</p><p><br/></p><p>References -</p><p>1. <a href='https://www.getfeedback.com/resources/cx/how-to-measure-the-5-dimensions-of-service-quality/'>https://www.getfeedback.com/resources/cx/how-to-measure-the-5-dimensions-of-service-quality/</a></p><p>2. <a href='https://www.qualtrics.com/blog/how-to-measure-service-quality/'>https://www.qualtrics.com/blog/how-to-measure-service-quality/</a></p><p><br/></p><p>Famous Examples - </p><p><br/></p><p>Verizon vs. Amazon</p><p><a href='https://blog.happyfox.com/10-best-companies-customer-service/'>https://blog.happyfox.com/10-best-companies-customer-service/</a></p><p><br/></p><p>Web Resources - </p><p><a href='https://monday.com/'>Monday.com</a></p><p><a href='https://www.wrike.com/'>Wrike.com</a></p><p><a href='https://www.airtable.com/home/built-for-you'>AirTable</a></p><p><a href='https://zapier.com/'>Zapier</a></p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Delivering-Quality-Service-Valarie-Zeithaml/dp/1439167281/ref=sr_1_2?crid=PADTUVLJNTV1&amp;keywords=delivering+quality+service&amp;qid=1665589067&amp;qu=eyJxc2MiOiIxLjU1IiwicXNhIjoiMC45OSIsInFzcCI6IjAuMDAifQ%3D%3D&amp;sprefix=delivering+quality+%2Caps%2C199&amp;sr=8-2'>Delivering Quality Service </a>By Valerie Zeithaml, A. Parasuraman, and Leonard Berry</p><p><br/></p><p><br/></p><p>****************************</p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p><br/></p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p><br/></p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>39. Let&apos;s talk about quality control for what you are delivering to your clients! How do you make sure you are hitting the mark for your customers each and every time? In today&apos;s episode, Sevana and Tiffany talk about what and how to install quality control in your company along with software, systems, and tools they used themselves or would highly recommend for other business owners who are in the midst of trying to figure it out on their own.</p><p><br/></p><p>References -</p><p>1. <a href='https://www.getfeedback.com/resources/cx/how-to-measure-the-5-dimensions-of-service-quality/'>https://www.getfeedback.com/resources/cx/how-to-measure-the-5-dimensions-of-service-quality/</a></p><p>2. <a href='https://www.qualtrics.com/blog/how-to-measure-service-quality/'>https://www.qualtrics.com/blog/how-to-measure-service-quality/</a></p><p><br/></p><p>Famous Examples - </p><p><br/></p><p>Verizon vs. Amazon</p><p><a href='https://blog.happyfox.com/10-best-companies-customer-service/'>https://blog.happyfox.com/10-best-companies-customer-service/</a></p><p><br/></p><p>Web Resources - </p><p><a href='https://monday.com/'>Monday.com</a></p><p><a href='https://www.wrike.com/'>Wrike.com</a></p><p><a href='https://www.airtable.com/home/built-for-you'>AirTable</a></p><p><a href='https://zapier.com/'>Zapier</a></p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Delivering-Quality-Service-Valarie-Zeithaml/dp/1439167281/ref=sr_1_2?crid=PADTUVLJNTV1&amp;keywords=delivering+quality+service&amp;qid=1665589067&amp;qu=eyJxc2MiOiIxLjU1IiwicXNhIjoiMC45OSIsInFzcCI6IjAuMDAifQ%3D%3D&amp;sprefix=delivering+quality+%2Caps%2C199&amp;sr=8-2'>Delivering Quality Service </a>By Valerie Zeithaml, A. Parasuraman, and Leonard Berry</p><p><br/></p><p><br/></p><p>****************************</p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p><br/></p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p><br/></p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sat, 15 Oct 2022 09:00:00 -0400</pubDate>
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    <itunes:title>Pt 2 - Government Contracting: What are the steps for a new business, a transitioning business, and what all those initialisms mean</itunes:title>
    <title>Pt 2 - Government Contracting: What are the steps for a new business, a transitioning business, and what all those initialisms mean</title>
    <itunes:summary><![CDATA[#38. In today's episode, Sevana and Tiffany are back with part 2 of talks about getting into government contracting, the major pitfalls to avoid and some cautionary tales of contractors who didn't follow the rules and what happened to them.   Famous Example -  #1: https://www.justice.gov/opa/pr/government-contractor-sentenced-57-months-prison-37-million-procurement-fraud-scheme #2: https://www.whistleblowerattorneys.com/blog/6-successful-defense-industry-whistleblower-cases   Web Resourc...]]></itunes:summary>
    <description><![CDATA[<p>#38. In today&apos;s episode, Sevana and Tiffany are back with part 2 of talks about getting into government contracting, the major pitfalls to avoid and some cautionary tales of contractors who didn&apos;t follow the rules and what happened to them.</p><p><br/></p><p>Famous Example - </p><p>#1: <a href='https://www.justice.gov/opa/pr/government-contractor-sentenced-57-months-prison-37-million-procurement-fraud-scheme'>https://www.justice.gov/opa/pr/government-contractor-sentenced-57-months-prison-37-million-procurement-fraud-scheme</a></p><p>#2: <a href='https://www.whistleblowerattorneys.com/blog/6-successful-defense-industry-whistleblower-cases'>https://www.whistleblowerattorneys.com/blog/6-successful-defense-industry-whistleblower-cases</a><br/><br/></p><p>Web Resources - </p><p>DCAA Checklist: <a href='https://quickbooks.intuit.com/time-tracking/resources/dcaa-compliance-checklist/'>https://quickbooks.intuit.com/time-tracking/resources/dcaa-compliance-checklist/</a></p><p>Jennifer Schaus &amp; Associates - YouTube Channel (<a href='https://www.youtube.com/c/jenniferschaus'>https://www.youtube.com/c/jenniferschaus</a>)</p><p>PTAC - <a href='https://www.aptac-us.org/'>https://www.aptac-us.org/</a><br/><br/></p><p>Books - </p><p><a href='https://www.wifcon.com/anal/RecommendedReading.pdf'>https://www.wifcon.com/anal/RecommendedReading.pdf</a></p><p>***********************************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#38. In today&apos;s episode, Sevana and Tiffany are back with part 2 of talks about getting into government contracting, the major pitfalls to avoid and some cautionary tales of contractors who didn&apos;t follow the rules and what happened to them.</p><p><br/></p><p>Famous Example - </p><p>#1: <a href='https://www.justice.gov/opa/pr/government-contractor-sentenced-57-months-prison-37-million-procurement-fraud-scheme'>https://www.justice.gov/opa/pr/government-contractor-sentenced-57-months-prison-37-million-procurement-fraud-scheme</a></p><p>#2: <a href='https://www.whistleblowerattorneys.com/blog/6-successful-defense-industry-whistleblower-cases'>https://www.whistleblowerattorneys.com/blog/6-successful-defense-industry-whistleblower-cases</a><br/><br/></p><p>Web Resources - </p><p>DCAA Checklist: <a href='https://quickbooks.intuit.com/time-tracking/resources/dcaa-compliance-checklist/'>https://quickbooks.intuit.com/time-tracking/resources/dcaa-compliance-checklist/</a></p><p>Jennifer Schaus &amp; Associates - YouTube Channel (<a href='https://www.youtube.com/c/jenniferschaus'>https://www.youtube.com/c/jenniferschaus</a>)</p><p>PTAC - <a href='https://www.aptac-us.org/'>https://www.aptac-us.org/</a><br/><br/></p><p>Books - </p><p><a href='https://www.wifcon.com/anal/RecommendedReading.pdf'>https://www.wifcon.com/anal/RecommendedReading.pdf</a></p><p>***********************************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396558-pt-2-government-contracting-what-are-the-steps-for-a-new-business-a-transitioning-business-and-what-all-those-initialisms-mean.mp3" length="29876353" type="audio/mpeg" />
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    <pubDate>Sat, 01 Oct 2022 08:00:00 -0400</pubDate>
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    <itunes:title>Pt 1 - Government Contracting: What are the steps for a new business, a transitioning business, and what all those initialisms mean</itunes:title>
    <title>Pt 1 - Government Contracting: What are the steps for a new business, a transitioning business, and what all those initialisms mean</title>
    <itunes:summary><![CDATA[#37. Sevana and Tiffany tackle the big topic of government contracting today!    Lately, it seems like everyone wants to be a government contractor but there are so many steps and none of it is spelled out for you in some step-by-step manual. While we won't be able to cover everything, we wanted to at least introduce some key topics regarding being in business as a government contractor since we know our listeners may be interested or are already in this world.   We've split the epi...]]></itunes:summary>
    <description><![CDATA[<p>#37. Sevana and Tiffany tackle the big topic of government contracting today!  <br/><br/>Lately, it seems like everyone wants to be a government contractor but there are so many steps and none of it is spelled out for you in some step-by-step manual. While we won&apos;t be able to cover everything, we wanted to at least introduce some key topics regarding being in business as a government contractor since we know our listeners may be interested or are already in this world. <br/><br/>We&apos;ve split the episode up into two parts, so stay tuned for our next episode that will wrap up this massive topic!<br/><br/>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#37. Sevana and Tiffany tackle the big topic of government contracting today!  <br/><br/>Lately, it seems like everyone wants to be a government contractor but there are so many steps and none of it is spelled out for you in some step-by-step manual. While we won&apos;t be able to cover everything, we wanted to at least introduce some key topics regarding being in business as a government contractor since we know our listeners may be interested or are already in this world. <br/><br/>We&apos;ve split the episode up into two parts, so stay tuned for our next episode that will wrap up this massive topic!<br/><br/>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396559-pt-1-government-contracting-what-are-the-steps-for-a-new-business-a-transitioning-business-and-what-all-those-initialisms-mean.mp3" length="27508405" type="audio/mpeg" />
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    <pubDate>Thu, 15 Sep 2022 05:00:00 -0400</pubDate>
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    <itunes:title>Letting Go of Toxic Clients (Replay)</itunes:title>
    <title>Letting Go of Toxic Clients (Replay)</title>
    <itunes:summary><![CDATA[#36. Today, we have a replay...business and life got in the way of our recording schedule so we pulled out an episode that is an oldie but a goodie, as they say, and the perfect followup to our last episode about client who ghost you. This replay is of the 3rd episode that Sevana and I have ever worked on together. We were (and still are) two good friends with lots to say and share, while trying to figure out our equipment, our sound, and our technology as we embark into the world of podcasti...]]></itunes:summary>
    <description><![CDATA[<p>#36. Today, we have a replay...business and life got in the way of our recording schedule so we pulled out an episode that is an oldie but a goodie, as they say, and the perfect followup to our last episode about client who ghost you. This replay is of the 3rd episode that Sevana and I have ever worked on together. We were (and still are) two good friends with lots to say and share, while trying to figure out our equipment, our sound, and our technology as we embark into the world of podcasting.<br/><br/>In any case, this topic, like every topic, is something we feel strongly about as toxic clients can really weigh down the growth of a business and of the business owner.  We&apos;ll be back with a new episode next time, so we hope you enjoy this replay in the meantime.  <br/><br/>Oh, and if we haven&apos;t said it enough, THANK YOU for your continued support of our podcast! <br/><br/>- Tiffany<br/><br/>********************************************<br/>In this episode, our hosts, Sevana and Tiffany (formerly known as Chloe) talk about how to identify toxic clients and ways to improve those relationships or, if needed, knowing when it&apos;s time to call it quits and how to show that client the door!<br/><br/><br/>Famous Example: </p><p>Clive Davis</p><p><br/>E-Books:</p><p><a href='https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose-ebook/dp/B003JTHXN6/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661824986&amp;sr=8-1'>Delivering Happiness: A Path to Profits, Passion and Purpose</a> by Zappo’s CEO Tony Hsieh</p><p><a href='https://www.amazon.com/Leading-Unleadable-Manage-Mavericks-Difficult-ebook/dp/B01HJ35YQA/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825024&amp;sr=8-1'>Leading the Unleadable</a> by Alan Willet <br/><br/><a href='https://www.amazon.com/Toxic-Client-Knowing-Avoiding-Customers-ebook/dp/B01ENQSKIA/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825052&amp;sr=8-1'>Toxic Client: Knowing and Avoiding Problem Customers </a>by Garrett Sutton<br/><br/><a href='https://www.amazon.com/Starbucks-Experience-Principles-Ordinary-Extraordinary-ebook/dp/B002U2DQF2/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825071&amp;sr=8-1'>The Starbucks Experience: Five Principles for Turning Ordinary Into Extraordinary </a>by Joseph A. Michelli <br/><br/><a href='https://www.amazon.com/Code-Extraordinary-Mind-Unconventional-Redefine-ebook/dp/B0182SMOBE/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825097&amp;sr=8-1'>The Code of the Extraordinary Mind</a> by Vishen Lakhiani </p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#36. Today, we have a replay...business and life got in the way of our recording schedule so we pulled out an episode that is an oldie but a goodie, as they say, and the perfect followup to our last episode about client who ghost you. This replay is of the 3rd episode that Sevana and I have ever worked on together. We were (and still are) two good friends with lots to say and share, while trying to figure out our equipment, our sound, and our technology as we embark into the world of podcasting.<br/><br/>In any case, this topic, like every topic, is something we feel strongly about as toxic clients can really weigh down the growth of a business and of the business owner.  We&apos;ll be back with a new episode next time, so we hope you enjoy this replay in the meantime.  <br/><br/>Oh, and if we haven&apos;t said it enough, THANK YOU for your continued support of our podcast! <br/><br/>- Tiffany<br/><br/>********************************************<br/>In this episode, our hosts, Sevana and Tiffany (formerly known as Chloe) talk about how to identify toxic clients and ways to improve those relationships or, if needed, knowing when it&apos;s time to call it quits and how to show that client the door!<br/><br/><br/>Famous Example: </p><p>Clive Davis</p><p><br/>E-Books:</p><p><a href='https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose-ebook/dp/B003JTHXN6/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661824986&amp;sr=8-1'>Delivering Happiness: A Path to Profits, Passion and Purpose</a> by Zappo’s CEO Tony Hsieh</p><p><a href='https://www.amazon.com/Leading-Unleadable-Manage-Mavericks-Difficult-ebook/dp/B01HJ35YQA/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825024&amp;sr=8-1'>Leading the Unleadable</a> by Alan Willet <br/><br/><a href='https://www.amazon.com/Toxic-Client-Knowing-Avoiding-Customers-ebook/dp/B01ENQSKIA/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825052&amp;sr=8-1'>Toxic Client: Knowing and Avoiding Problem Customers </a>by Garrett Sutton<br/><br/><a href='https://www.amazon.com/Starbucks-Experience-Principles-Ordinary-Extraordinary-ebook/dp/B002U2DQF2/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825071&amp;sr=8-1'>The Starbucks Experience: Five Principles for Turning Ordinary Into Extraordinary </a>by Joseph A. Michelli <br/><br/><a href='https://www.amazon.com/Code-Extraordinary-Mind-Unconventional-Redefine-ebook/dp/B0182SMOBE/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1661825097&amp;sr=8-1'>The Code of the Extraordinary Mind</a> by Vishen Lakhiani </p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com/'>https://www.thebusinessbehindsmallbusiness.com</a></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396560-letting-go-of-toxic-clients-replay.mp3" length="37905681" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11226277</guid>
    <pubDate>Thu, 01 Sep 2022 05:00:00 -0400</pubDate>
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    <itunes:duration>3156</itunes:duration>
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    <itunes:title>Ghosted - What to do when a client owes you money!</itunes:title>
    <title>Ghosted - What to do when a client owes you money!</title>
    <itunes:summary><![CDATA[#35. In today's episode, Sevana and Tiffany talk about what does it mean when a client ghosts you, especially when they owe you money, and, how do you prevent it from happening?   Famous Example -  The 5 Best Debt Collection Agencies (https://www.investopedia.com/best-debt-collection-agencies-4846335)   E-Book: Accounts Receivable Management Best Practices By John G. Salek (https://www.amazon.com/Accounts-Receivable-Management-Best-Practices-ebook-dp-B000QECBMU/dp/B000QECBMU/ref=mt_other...]]></itunes:summary>
    <description><![CDATA[<p>#35. In today&apos;s episode, Sevana and Tiffany talk about what does it mean when a client ghosts you, especially when they owe you money, and, how do you prevent it from happening?</p><p><br/></p><p>Famous Example - </p><p>The 5 Best Debt Collection Agencies (<a href='https://www.investopedia.com/best-debt-collection-agencies-4846335'>https://www.investopedia.com/best-debt-collection-agencies-4846335</a>)</p><p><br/></p><p>E-Book:</p><p>Accounts Receivable Management Best Practices By John G. Salek (<a href='https://www.amazon.com/Accounts-Receivable-Management-Best-Practices-ebook-dp-B000QECBMU/dp/B000QECBMU/ref=mt_other?_encoding=UTF8&amp;me=&amp;qid=1660505025&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=3cf761f1044410022286f9fbdfdbf18e&amp;camp=1789&amp;creative=9325'>https://www.amazon.com/Accounts-Receivable-Management-Best-Practices-ebook-dp-B000QECBMU/dp/B000QECBMU/ref=mt_other?_encoding=UTF8&amp;me=&amp;qid=1660505025&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=3cf761f1044410022286f9fbdfdbf18e&amp;camp=1789&amp;creative=9325</a>)</p><p><br/></p><p>Advice - </p><p>Stand by your terms and policies when it comes to collections. You owe it to yourself to be paid for the services rendered or product sold. The privilege to do business between a customer and you goes both ways!<br/><br/></p><p>Seek out your local county small business support program.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#35. In today&apos;s episode, Sevana and Tiffany talk about what does it mean when a client ghosts you, especially when they owe you money, and, how do you prevent it from happening?</p><p><br/></p><p>Famous Example - </p><p>The 5 Best Debt Collection Agencies (<a href='https://www.investopedia.com/best-debt-collection-agencies-4846335'>https://www.investopedia.com/best-debt-collection-agencies-4846335</a>)</p><p><br/></p><p>E-Book:</p><p>Accounts Receivable Management Best Practices By John G. Salek (<a href='https://www.amazon.com/Accounts-Receivable-Management-Best-Practices-ebook-dp-B000QECBMU/dp/B000QECBMU/ref=mt_other?_encoding=UTF8&amp;me=&amp;qid=1660505025&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=3cf761f1044410022286f9fbdfdbf18e&amp;camp=1789&amp;creative=9325'>https://www.amazon.com/Accounts-Receivable-Management-Best-Practices-ebook-dp-B000QECBMU/dp/B000QECBMU/ref=mt_other?_encoding=UTF8&amp;me=&amp;qid=1660505025&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=3cf761f1044410022286f9fbdfdbf18e&amp;camp=1789&amp;creative=9325</a>)</p><p><br/></p><p>Advice - </p><p>Stand by your terms and policies when it comes to collections. You owe it to yourself to be paid for the services rendered or product sold. The privilege to do business between a customer and you goes both ways!<br/><br/></p><p>Seek out your local county small business support program.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396561-ghosted-what-to-do-when-a-client-owes-you-money.mp3" length="29144867" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Mon, 15 Aug 2022 05:00:00 -0400</pubDate>
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    <itunes:duration>2426</itunes:duration>
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  <item>
    <itunes:title>Sole Proprietor, LLC, S Corp, C Corp - What You Should Be and When</itunes:title>
    <title>Sole Proprietor, LLC, S Corp, C Corp - What You Should Be and When</title>
    <itunes:summary><![CDATA[#34. In today's episode, Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.   Famous Example -  Hulk Hogan and Gawker Media Rihanna and Fenty   Videos -  Explanations on entity formation: https://youtu.be/uXOHnZy0y4A https://www.youtube.com/watch?v=H3BcB1r5h74   Books: LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-C...]]></itunes:summary>
    <description><![CDATA[<p>#34. In today&apos;s episode, Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.<br/><br/></p><p>Famous Example - </p><p>Hulk Hogan and Gawker Media</p><p>Rihanna and Fenty</p><p><br/></p><p>Videos - </p><p>Explanations on entity formation:</p><p><a href='https://youtu.be/uXOHnZy0y4A'>https://youtu.be/uXOHnZy0y4A</a></p><p><a href='https://www.youtube.com/watch?v=H3BcB1r5h74'>https://www.youtube.com/watch?v=H3BcB1r5h74</a></p><p><br/></p><p>Books:</p><p>LLC vs S Corp vs C Corp Explained (<a href='https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325'>https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325</a>)</p><p><br/></p><p>Advice - </p><p>Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don&apos;t let that stop you from starting your business! Just don&apos;t forget to revisit your entity setup later on.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#34. In today&apos;s episode, Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.<br/><br/></p><p>Famous Example - </p><p>Hulk Hogan and Gawker Media</p><p>Rihanna and Fenty</p><p><br/></p><p>Videos - </p><p>Explanations on entity formation:</p><p><a href='https://youtu.be/uXOHnZy0y4A'>https://youtu.be/uXOHnZy0y4A</a></p><p><a href='https://www.youtube.com/watch?v=H3BcB1r5h74'>https://www.youtube.com/watch?v=H3BcB1r5h74</a></p><p><br/></p><p>Books:</p><p>LLC vs S Corp vs C Corp Explained (<a href='https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325'>https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&amp;keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&amp;qid=1658193309&amp;sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=62737ff95a3ded3c79cbbd5151a9f171&amp;camp=1789&amp;creative=9325</a>)</p><p><br/></p><p>Advice - </p><p>Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don&apos;t let that stop you from starting your business! Just don&apos;t forget to revisit your entity setup later on.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Mon, 01 Aug 2022 05:00:00 -0400</pubDate>
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    <itunes:duration>3021</itunes:duration>
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    <itunes:title>When would you need to bring key personnel into your business and why (what purpose would they serve)</itunes:title>
    <title>When would you need to bring key personnel into your business and why (what purpose would they serve)</title>
    <itunes:summary><![CDATA[#33. In today's episode, Sevana and Tiffany discuss who you should hire when and why. What purpose do key personnel serve, and how would you know when you them?    Famous Example -  Brian Scudamore of 1-800-Got-Junk (https://bench.co/blog/small-business-stories/brian-scudamore/) Other Brian Scudamore interviews: YouTube Interview: https://www.youtube.com/watch?v=yDDaHMZYE3s NPR How I Built This: https://www.npr.org/2018/06/07/590234095/1-800-got-junk-brian-scudamore   Kristen Hadeed...]]></itunes:summary>
    <description><![CDATA[<p>#33. In today&apos;s episode, Sevana and Tiffany discuss who you should hire when and why. What purpose do key personnel serve, and how would you know when you them? <br/><br/></p><p>Famous Example - </p><p>Brian Scudamore of 1-800-Got-Junk (<a href='https://bench.co/blog/small-business-stories/brian-scudamore/'><em>https://bench.co/blog/small-business-stories/brian-scudamore/</em></a><em>)</em></p><p>Other Brian Scudamore interviews:</p><p>YouTube Interview: <a href='https://www.youtube.com/watch?v=yDDaHMZYE3s'>https://www.youtube.com/watch?v=yDDaHMZYE3s</a></p><p>NPR How I Built This: <a href='https://www.npr.org/2018/06/07/590234095/1-800-got-junk-brian-scudamore'>https://www.npr.org/2018/06/07/590234095/1-800-got-junk-brian-scudamore</a></p><p><br/></p><p>Kristen Hadeed of Student Maid (<a href='https://www.inc.com/marcel-schwantes/heres-a-top-10-list-of-the-worlds-best-ceos-but-they-lead-in-a-totally-unique-wa.html'>https://www.inc.com/marcel-schwantes/heres-a-top-10-list-of-the-worlds-best-ceos-but-they-lead-in-a-totally-unique-wa.html</a>)</p><p><br/></p><p>Articles - </p><p><a href='https://www.forbes.com/sites/aileron/2017/06/26/4-secrets-to-hiring-the-right-people/?sh=3c3fdb0a58af'>4 Secrets to Hiring the Right People</a> </p><p><a href='https://blog.birkman.com/hiring-for-the-c-suite-how-to-find-the-best-fit'>Hiring for C-Suite</a> </p><p><a href='https://coffeemug.ai/blog/strategy-for-hiring-c-level-executives/'>Strategy for Hiring C-Level Exec </a></p><p><br/></p><p>Books:</p><p><br/></p><p><a href='https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1657654724&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=3070bb1d6d790a1c73dde45922e90fc5&amp;camp=1789&amp;creative=9325'>E-Myth</a></p><p><br/></p><p>Advice - </p><p>Spend the time figuring out what you what your company to be and who you want in it instead of just jumping in without much of a vision. </p><p>Do some soul searching, take a look at your budget to see what you can afford, and hire accordingly.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p><br/></p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#33. In today&apos;s episode, Sevana and Tiffany discuss who you should hire when and why. What purpose do key personnel serve, and how would you know when you them? <br/><br/></p><p>Famous Example - </p><p>Brian Scudamore of 1-800-Got-Junk (<a href='https://bench.co/blog/small-business-stories/brian-scudamore/'><em>https://bench.co/blog/small-business-stories/brian-scudamore/</em></a><em>)</em></p><p>Other Brian Scudamore interviews:</p><p>YouTube Interview: <a href='https://www.youtube.com/watch?v=yDDaHMZYE3s'>https://www.youtube.com/watch?v=yDDaHMZYE3s</a></p><p>NPR How I Built This: <a href='https://www.npr.org/2018/06/07/590234095/1-800-got-junk-brian-scudamore'>https://www.npr.org/2018/06/07/590234095/1-800-got-junk-brian-scudamore</a></p><p><br/></p><p>Kristen Hadeed of Student Maid (<a href='https://www.inc.com/marcel-schwantes/heres-a-top-10-list-of-the-worlds-best-ceos-but-they-lead-in-a-totally-unique-wa.html'>https://www.inc.com/marcel-schwantes/heres-a-top-10-list-of-the-worlds-best-ceos-but-they-lead-in-a-totally-unique-wa.html</a>)</p><p><br/></p><p>Articles - </p><p><a href='https://www.forbes.com/sites/aileron/2017/06/26/4-secrets-to-hiring-the-right-people/?sh=3c3fdb0a58af'>4 Secrets to Hiring the Right People</a> </p><p><a href='https://blog.birkman.com/hiring-for-the-c-suite-how-to-find-the-best-fit'>Hiring for C-Suite</a> </p><p><a href='https://coffeemug.ai/blog/strategy-for-hiring-c-level-executives/'>Strategy for Hiring C-Level Exec </a></p><p><br/></p><p>Books:</p><p><br/></p><p><a href='https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1657654724&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=3070bb1d6d790a1c73dde45922e90fc5&amp;camp=1789&amp;creative=9325'>E-Myth</a></p><p><br/></p><p>Advice - </p><p>Spend the time figuring out what you what your company to be and who you want in it instead of just jumping in without much of a vision. </p><p>Do some soul searching, take a look at your budget to see what you can afford, and hire accordingly.</p><p><br/></p><p>****************************</p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p><br/></p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Fri, 15 Jul 2022 05:00:00 -0400</pubDate>
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    <itunes:duration>2116</itunes:duration>
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    <itunes:title>At what point would you need an HR and in what capacity? Do you think you’re too small?</itunes:title>
    <title>At what point would you need an HR and in what capacity? Do you think you’re too small?</title>
    <itunes:summary><![CDATA[#32. In today's episode, Sevana and Tiffany dive into a question that business owners who hire employees will ask: at what point should you consider hiring an HR professional and what are the benefits and drawbacks (if any)  you should consider?   Famous Example -  Uber (https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigation-me-too/2694091001/) FedEx Wegman's   Articles -  HR Outsourcing Options (https://fitsmallbusiness.com/best-hr-outsourcing/) Da...]]></itunes:summary>
    <description><![CDATA[<p>#32. In today&apos;s episode, Sevana and Tiffany dive into a question that business owners who hire employees will ask: at what point should you consider hiring an HR professional and what are the benefits and drawbacks (if any)  you should consider?</p><p><br/></p><p>Famous Example - </p><p>Uber (<a href='https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigation-me-too/2694091001/'>https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigation-me-too/2694091001/</a>)</p><p>FedEx</p><p>Wegman&apos;s</p><p><br/></p><p>Articles - </p><p>HR Outsourcing Options (<a href='https://fitsmallbusiness.com/best-hr-outsourcing/'>https://fitsmallbusiness.com/best-hr-outsourcing/</a>)</p><p>Dangers of having no HR (<a href='https://www.linkedin.com/pulse/dangers-running-business-without-human-resources-kye-harper'>https://www.linkedin.com/pulse/dangers-running-business-without-human-resources-kye-harper</a>)</p><p> Hiring Full-time HR Employee (<a href='https://www.businessnewsdaily.com/11158-hire-full-time-human-resources-employee.html'>https://www.businessnewsdaily.com/11158-hire-full-time-human-resources-employee.html</a>)</p><p><br/></p><p>Tools - </p><p>Bamboo HR (<a href='https://www.bamboohr.com/'>https://www.bamboohr.com/</a>)</p><p><br/></p><p>Advice - </p><p>Calculate HR support as a necessary expense to hiring and retaining employees. It should be seen as a normal cost of doing business but often overlooked and severely underestimated. </p><p><br/></p><p>**************************************************</p><p><br/></p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#32. In today&apos;s episode, Sevana and Tiffany dive into a question that business owners who hire employees will ask: at what point should you consider hiring an HR professional and what are the benefits and drawbacks (if any)  you should consider?</p><p><br/></p><p>Famous Example - </p><p>Uber (<a href='https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigation-me-too/2694091001/'>https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigation-me-too/2694091001/</a>)</p><p>FedEx</p><p>Wegman&apos;s</p><p><br/></p><p>Articles - </p><p>HR Outsourcing Options (<a href='https://fitsmallbusiness.com/best-hr-outsourcing/'>https://fitsmallbusiness.com/best-hr-outsourcing/</a>)</p><p>Dangers of having no HR (<a href='https://www.linkedin.com/pulse/dangers-running-business-without-human-resources-kye-harper'>https://www.linkedin.com/pulse/dangers-running-business-without-human-resources-kye-harper</a>)</p><p> Hiring Full-time HR Employee (<a href='https://www.businessnewsdaily.com/11158-hire-full-time-human-resources-employee.html'>https://www.businessnewsdaily.com/11158-hire-full-time-human-resources-employee.html</a>)</p><p><br/></p><p>Tools - </p><p>Bamboo HR (<a href='https://www.bamboohr.com/'>https://www.bamboohr.com/</a>)</p><p><br/></p><p>Advice - </p><p>Calculate HR support as a necessary expense to hiring and retaining employees. It should be seen as a normal cost of doing business but often overlooked and severely underestimated. </p><p><br/></p><p>**************************************************</p><p><br/></p><p>About BBSB - </p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! <a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Fri, 01 Jul 2022 05:00:00 -0400</pubDate>
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    <itunes:title>Working With a Team You Don’t See: How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success?</itunes:title>
    <title>Working With a Team You Don’t See: How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success?</title>
    <itunes:summary><![CDATA[#31. In today's episode, Sevana and Tiffany will discuss working with a team you don’t see. How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success?   Famous Example -  Slack (https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture)  Alibaba (https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture) Buffer (https://www.fleetinglife.com/best-companies-with-remote-jobs/)   Articles - ...]]></itunes:summary>
    <description><![CDATA[<p>#31. In today&apos;s episode, Sevana and Tiffany will discuss working with a team you don’t see. How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success?</p><p><br/></p><p>Famous Example - </p><p>Slack (<a href='https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture'>https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture</a>) </p><p>Alibaba (<a href='https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture'>https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture</a>)</p><p>Buffer (<a href='https://www.fleetinglife.com/best-companies-with-remote-jobs/'>https://www.fleetinglife.com/best-companies-with-remote-jobs/</a>)</p><p><br/></p><p>Articles - </p><p>6 Way to Build a Strong Remote Team Culture (<a href='https://cuttingedgepr.com/6-ways-to-build-a-strong-remote-team-culture/'>https://cuttingedgepr.com/6-ways-to-build-a-strong-remote-team-culture/</a>)</p><p>Wrike&apos;s Remote Work Guide (<a href='https://www.wrike.com/remote-work-guide/remote-work-culture/'>https://www.wrike.com/remote-work-guide/remote-work-culture/</a>)</p><p><br/></p><p>Tools - </p><p>ActiveCampaign</p><p>Google Workspace</p><p>HubSpot</p><p>Todoist</p><p><a href='http://Monday.com'>Monday.com</a></p><p><br/></p><p>Advice - </p><p>Use trial and error and take the time to reimagine what your work remote culture can be instead of doing nothing and risk being unpleasantly surprised by what your company culture turned out to be on its own.</p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#31. In today&apos;s episode, Sevana and Tiffany will discuss working with a team you don’t see. How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success?</p><p><br/></p><p>Famous Example - </p><p>Slack (<a href='https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture'>https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture</a>) </p><p>Alibaba (<a href='https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture'>https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture</a>)</p><p>Buffer (<a href='https://www.fleetinglife.com/best-companies-with-remote-jobs/'>https://www.fleetinglife.com/best-companies-with-remote-jobs/</a>)</p><p><br/></p><p>Articles - </p><p>6 Way to Build a Strong Remote Team Culture (<a href='https://cuttingedgepr.com/6-ways-to-build-a-strong-remote-team-culture/'>https://cuttingedgepr.com/6-ways-to-build-a-strong-remote-team-culture/</a>)</p><p>Wrike&apos;s Remote Work Guide (<a href='https://www.wrike.com/remote-work-guide/remote-work-culture/'>https://www.wrike.com/remote-work-guide/remote-work-culture/</a>)</p><p><br/></p><p>Tools - </p><p>ActiveCampaign</p><p>Google Workspace</p><p>HubSpot</p><p>Todoist</p><p><a href='http://Monday.com'>Monday.com</a></p><p><br/></p><p>Advice - </p><p>Use trial and error and take the time to reimagine what your work remote culture can be instead of doing nothing and risk being unpleasantly surprised by what your company culture turned out to be on its own.</p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
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    <pubDate>Wed, 15 Jun 2022 06:00:00 -0400</pubDate>
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    <itunes:title>Hiring Post Covid Part 3: Best Onboarding and Workplace Experiences</itunes:title>
    <title>Hiring Post Covid Part 3: Best Onboarding and Workplace Experiences</title>
    <itunes:summary><![CDATA[#30. In today's episode, Sevana and Tiffany discuss onboarding practices and how to create a workplace experience that goes hand in hand with that. Has the conversation changed since Covid, and do you expect things to stay the same? If they do, how do you ensure you’re the right fit for this new wave of workplace culture?  **We apologize for the inconsistent sound quality in this episode, but we hope you enjoy the content!**   Famous Example -  Square (https://softstart.app/blog/best-emp...]]></itunes:summary>
    <description><![CDATA[<p>#30. In today&apos;s episode, Sevana and Tiffany discuss onboarding practices and how to create a workplace experience that goes hand in hand with that. Has the conversation changed since Covid, and do you expect things to stay the same? If they do, how do you ensure you’re the right fit for this new wave of workplace culture?<br/><br/>**We apologize for the inconsistent sound quality in this episode, but we hope you enjoy the content!**<br/><br/></p><p>Famous Example - </p><p>Square (<a href='https://softstart.app/blog/best-employee-onboarding-examples/#square-employee-onboarding'>https://softstart.app/blog/best-employee-onboarding-examples/#square-employee-onboarding</a>)</p><p>Buffer (<a href='https://www.freshworks.com/hrms/how-buffer-managed-to-keep-its-onboarding-human-while-staying-remote-blog/'>https://www.freshworks.com/hrms/how-buffer-managed-to-keep-its-onboarding-human-while-staying-remote-blog/</a>) </p><p><br/></p><p>Articles - </p><p>6 C&apos;s of Onboarding (<a href='https://www.preppio.com/blog/new-employee-onboarding-framework'>https://www.preppio.com/blog/new-employee-onboarding-framework</a>)</p><p>Employee Onboarding to Change in Post Covid World (<a href='https://www.wtwco.com/en-US/Insights/2021/03/how-employee-onboarding-will-change-in-a-post-pandemic-hybrid-workplace'>https://www.wtwco.com/en-US/Insights/2021/03/how-employee-onboarding-will-change-in-a-post-pandemic-hybrid-workplace</a></p><p>5 New Rules for Onboarding in Post Pandemic (<a href='https://www.bizjournals.com/bizjournals/how-to/human-resources/2021/07/the-5-new-rules-for-onboarding-in-post-pandemic.html'>https://www.bizjournals.com/bizjournals/how-to/human-resources/2021/07/the-5-new-rules-for-onboarding-in-post-pandemic.html</a>)</p><p><br/></p><p>Tools - </p><p>Screencast-o-matic (<a href='https://screencast-o-matic.com/'>https://screencast-o-matic.com/</a>)</p><p>ClearCompany (<a href='https://www.clearcompany.com/'>https://www.clearcompany.com/</a>)</p><p>Clickboarding (<a href='https://www.clickboarding.com/'>https://www.clickboarding.com/</a>)</p><p>Lessonly (<a href='https://seismic.com/lessonly/'>https://seismic.com/lessonly/</a>) </p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#30. In today&apos;s episode, Sevana and Tiffany discuss onboarding practices and how to create a workplace experience that goes hand in hand with that. Has the conversation changed since Covid, and do you expect things to stay the same? If they do, how do you ensure you’re the right fit for this new wave of workplace culture?<br/><br/>**We apologize for the inconsistent sound quality in this episode, but we hope you enjoy the content!**<br/><br/></p><p>Famous Example - </p><p>Square (<a href='https://softstart.app/blog/best-employee-onboarding-examples/#square-employee-onboarding'>https://softstart.app/blog/best-employee-onboarding-examples/#square-employee-onboarding</a>)</p><p>Buffer (<a href='https://www.freshworks.com/hrms/how-buffer-managed-to-keep-its-onboarding-human-while-staying-remote-blog/'>https://www.freshworks.com/hrms/how-buffer-managed-to-keep-its-onboarding-human-while-staying-remote-blog/</a>) </p><p><br/></p><p>Articles - </p><p>6 C&apos;s of Onboarding (<a href='https://www.preppio.com/blog/new-employee-onboarding-framework'>https://www.preppio.com/blog/new-employee-onboarding-framework</a>)</p><p>Employee Onboarding to Change in Post Covid World (<a href='https://www.wtwco.com/en-US/Insights/2021/03/how-employee-onboarding-will-change-in-a-post-pandemic-hybrid-workplace'>https://www.wtwco.com/en-US/Insights/2021/03/how-employee-onboarding-will-change-in-a-post-pandemic-hybrid-workplace</a></p><p>5 New Rules for Onboarding in Post Pandemic (<a href='https://www.bizjournals.com/bizjournals/how-to/human-resources/2021/07/the-5-new-rules-for-onboarding-in-post-pandemic.html'>https://www.bizjournals.com/bizjournals/how-to/human-resources/2021/07/the-5-new-rules-for-onboarding-in-post-pandemic.html</a>)</p><p><br/></p><p>Tools - </p><p>Screencast-o-matic (<a href='https://screencast-o-matic.com/'>https://screencast-o-matic.com/</a>)</p><p>ClearCompany (<a href='https://www.clearcompany.com/'>https://www.clearcompany.com/</a>)</p><p>Clickboarding (<a href='https://www.clickboarding.com/'>https://www.clickboarding.com/</a>)</p><p>Lessonly (<a href='https://seismic.com/lessonly/'>https://seismic.com/lessonly/</a>) </p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p>
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    <pubDate>Wed, 01 Jun 2022 06:00:00 -0400</pubDate>
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    <itunes:duration>2819</itunes:duration>
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    <itunes:title>Hiring Post Covid Part 2: The Interview Process-Do’s and Don’ts for a Successful Hire</itunes:title>
    <title>Hiring Post Covid Part 2: The Interview Process-Do’s and Don’ts for a Successful Hire</title>
    <itunes:summary><![CDATA[#29. In today's episode, Sevana and Tiffany talk about the interview process and what to do and not to do for a successful hire in the 2nd part of our 3-part series about hiring post COVID!   Famous Example -  Chic-Fil-A (Article 1 Here) Chick-Fil-A (Article 2 Here)   Books -  Redefining HR: Transforming People Teams to Drive Business Performance By Lars Schmidt   Articles -  Best Practices for Sourcing  FAQ for Sourcing Candidates  Sourcing vs. Recruiting  How T...]]></itunes:summary>
    <description><![CDATA[<p>#29. In today&apos;s episode, Sevana and Tiffany talk about the interview process and what to do and not to do for a successful hire in the 2nd part of our 3-part series about hiring post COVID!<br/><br/></p><p>Famous Example - </p><p>Chic-Fil-A (Article 1 <a href='https://valuesdrivenresults.com/newsletter/4-steps-attract-best-employees-like-chick-fil-friendship-makes-happier-healthier-fun-dates-married-kids/'>Here</a>)</p><p>Chick-Fil-A (Article 2 <a href='https://www.mashed.com/308458/the-real-reason-chick-fil-a-employees-are-so-friendly/#:~:text=Chick%2Dfil%2DA%20thinks%20carefully%20about%20who%20it%20hires&amp;text=This%20means%20that%20employees%20are,on%20their%20friendliness%20and%20personality'>Here</a>)</p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Redefining-HR-Transforming-Business-Performance/dp/1789667046/ref=sr_1_1?crid=3OCKQBDAMRPXH&amp;keywords=redefining+hr&amp;qid=1651626068&amp;sprefix=Redefining+HR%252Caps%252C44&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=6115c898951fa169036413162e382c7a&amp;camp=1789&amp;creative=9325'>Redefining HR: Transforming People Teams to Drive Business Performance</a> By Lars Schmidt</p><p><br/></p><p>Articles - </p><p><a href='https://beamery.com/resources/blogs/sourcing-candidates-the-10-most-important-best-practices'>Best Practices for Sourcing</a> </p><p><a href='https://resources.workable.co/tutorial/faq-sourcing-candidates'>FAQ for Sourcing Candidates</a> </p><p><a href='https://www.vsource.io/blog/sourcing-vs-recruiting'>Sourcing vs. Recruiting</a> </p><p><a href='https://resources.workable.com/tutorial/how-to-write-the-best-job-description-ever'>How To Write The Best Job Description Ever </a></p><p><a href='https://ebrary.net/3316/management/prevent_candidates_leveraging_counteroffers'>Prevent Candidates Leveraging Counteroffers</a> </p><p><a href='https://www.careerplug.com/blog/reasons-candidates-turn-down-job-offers/'>Reason Candidates Turn Down Job Offers</a> </p><p><a href='https://hbr.org/2016/01/how-to-interview-and-assess-a-serial-job-hopper'>How To Interview and Assess A Serial Job</a></p><p><a href='https://hbr.org/podcast/2021/03/new-recruiting-strategies-for-a-post-covid-world'>New Recruiting Strategies For A Post Covid World</a></p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#29. In today&apos;s episode, Sevana and Tiffany talk about the interview process and what to do and not to do for a successful hire in the 2nd part of our 3-part series about hiring post COVID!<br/><br/></p><p>Famous Example - </p><p>Chic-Fil-A (Article 1 <a href='https://valuesdrivenresults.com/newsletter/4-steps-attract-best-employees-like-chick-fil-friendship-makes-happier-healthier-fun-dates-married-kids/'>Here</a>)</p><p>Chick-Fil-A (Article 2 <a href='https://www.mashed.com/308458/the-real-reason-chick-fil-a-employees-are-so-friendly/#:~:text=Chick%2Dfil%2DA%20thinks%20carefully%20about%20who%20it%20hires&amp;text=This%20means%20that%20employees%20are,on%20their%20friendliness%20and%20personality'>Here</a>)</p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Redefining-HR-Transforming-Business-Performance/dp/1789667046/ref=sr_1_1?crid=3OCKQBDAMRPXH&amp;keywords=redefining+hr&amp;qid=1651626068&amp;sprefix=Redefining+HR%252Caps%252C44&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=6115c898951fa169036413162e382c7a&amp;camp=1789&amp;creative=9325'>Redefining HR: Transforming People Teams to Drive Business Performance</a> By Lars Schmidt</p><p><br/></p><p>Articles - </p><p><a href='https://beamery.com/resources/blogs/sourcing-candidates-the-10-most-important-best-practices'>Best Practices for Sourcing</a> </p><p><a href='https://resources.workable.co/tutorial/faq-sourcing-candidates'>FAQ for Sourcing Candidates</a> </p><p><a href='https://www.vsource.io/blog/sourcing-vs-recruiting'>Sourcing vs. Recruiting</a> </p><p><a href='https://resources.workable.com/tutorial/how-to-write-the-best-job-description-ever'>How To Write The Best Job Description Ever </a></p><p><a href='https://ebrary.net/3316/management/prevent_candidates_leveraging_counteroffers'>Prevent Candidates Leveraging Counteroffers</a> </p><p><a href='https://www.careerplug.com/blog/reasons-candidates-turn-down-job-offers/'>Reason Candidates Turn Down Job Offers</a> </p><p><a href='https://hbr.org/2016/01/how-to-interview-and-assess-a-serial-job-hopper'>How To Interview and Assess A Serial Job</a></p><p><a href='https://hbr.org/podcast/2021/03/new-recruiting-strategies-for-a-post-covid-world'>New Recruiting Strategies For A Post Covid World</a></p><p>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p><p><br/></p><p><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sun, 15 May 2022 06:00:00 -0400</pubDate>
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    <itunes:duration>3508</itunes:duration>
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    <itunes:title>Hiring Post Covid Part 1: Culture Shifts</itunes:title>
    <title>Hiring Post Covid Part 1: Culture Shifts</title>
    <itunes:summary><![CDATA[#28. In today's episode, Sevana and Chloe/Tiffany will focus on how culture has changed! The expectations of a job from the employee’s perspective and how important that is for you as the employer to know when searching for talent.  Famous Example -  WWII, Apollo 13, Dyson, Alibaba, Chick-Fil-A (Article Link Here)  IBM, Peloton, Mirror(Article Link Here and Here)    Articles -  Work After Covid by Time  (Article Here) Why The Great Resignation Is Far From Over by Fast...]]></itunes:summary>
    <description><![CDATA[<p>#28. In today&apos;s episode, Sevana and Chloe/Tiffany will focus on how culture has changed! The expectations of a job from the employee’s perspective and how important that is for you as the employer to know when searching for talent.<br/><br/>Famous Example - </p><p>WWII, Apollo 13, Dyson, Alibaba, Chick-Fil-A (Article Link <a href='https://hbr.org/2020/05/develop-agility-that-outlasts-the-pandemic'>Here</a>) </p><p>IBM, Peloton, Mirror(Article Link <a href='https://www.uschamber.com/co/good-company/growth-studio/successful-companies-that-reinvented-their-business'>Here</a> and <a href='https://www.uschamber.com/co/start/business-ideas/high-demand-businesses-post-pandemic'>Here</a>) </p><p><br/></p><p>Articles - </p><p>Work After Covid by Time  (Article <a href='https://time.com/6051955/work-after-covid-19/'>Here</a>)</p><p>Why The Great Resignation Is Far From Over by Fast Company (Article <a href='https://www.fastcompany.com/90737565/why-the-great-resignation-is-far-from-over'>Here</a>)</p><p><br/></p><p>Advice - </p><p>Simply our embrace new situation. Not like we have a lot of choice, but shifting our mindset to look for new ways of doing things instead of questioning why it’s not like the way it was before will open your mind to new idea and make it all feel a little less hard.</p><p>Take a good hard honest look at the kind of culture your company has and recognize the areas in which you need to change it. Everyone wants happiness in their life and considering they spend the majority of it working there should be happiness in the workplace as well.</p><p><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#28. In today&apos;s episode, Sevana and Chloe/Tiffany will focus on how culture has changed! The expectations of a job from the employee’s perspective and how important that is for you as the employer to know when searching for talent.<br/><br/>Famous Example - </p><p>WWII, Apollo 13, Dyson, Alibaba, Chick-Fil-A (Article Link <a href='https://hbr.org/2020/05/develop-agility-that-outlasts-the-pandemic'>Here</a>) </p><p>IBM, Peloton, Mirror(Article Link <a href='https://www.uschamber.com/co/good-company/growth-studio/successful-companies-that-reinvented-their-business'>Here</a> and <a href='https://www.uschamber.com/co/start/business-ideas/high-demand-businesses-post-pandemic'>Here</a>) </p><p><br/></p><p>Articles - </p><p>Work After Covid by Time  (Article <a href='https://time.com/6051955/work-after-covid-19/'>Here</a>)</p><p>Why The Great Resignation Is Far From Over by Fast Company (Article <a href='https://www.fastcompany.com/90737565/why-the-great-resignation-is-far-from-over'>Here</a>)</p><p><br/></p><p>Advice - </p><p>Simply our embrace new situation. Not like we have a lot of choice, but shifting our mindset to look for new ways of doing things instead of questioning why it’s not like the way it was before will open your mind to new idea and make it all feel a little less hard.</p><p>Take a good hard honest look at the kind of culture your company has and recognize the areas in which you need to change it. Everyone wants happiness in their life and considering they spend the majority of it working there should be happiness in the workplace as well.</p><p><br/></p><p>****************************</p><p><br/></p><p>About BBSB - </p><p><br/></p><p>We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!</p><p><br/></p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/></p><p>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a></p><p><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/></p><p>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sun, 01 May 2022 06:00:00 -0400</pubDate>
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    <itunes:duration>2693</itunes:duration>
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    <itunes:title>Digital Marketing - What Works for Each Stage of Your Growth</itunes:title>
    <title>Digital Marketing - What Works for Each Stage of Your Growth</title>
    <itunes:summary><![CDATA[27. In today's episode, Sevana and Chloe shed some light on what digital marketing is and what you should be doing with it at any stage in your business.   Famous Example -  Dollar Shave Club (Article Link Here)  ALS Ice Bucket Challenge (Article Link Here)    Books -  Hooked: How to Build Habit-Forming Products by Nir Eyal  Jab, Jab, Right Hook by Gary Vaynerchuk    Articles -  What is Digital Marketing by HubSpot    Advice -  Chloe: Get creative ...]]></itunes:summary>
    <description><![CDATA[<p>27. In today&apos;s episode, Sevana and Chloe shed some light on what digital marketing is and what you should be doing with it at any stage in your business.<br/><br/></p><p>Famous Example - </p><p>Dollar Shave Club (Article Link <a href='https://digital.hbs.edu/platform-digit/submission/dollar-shave-club-using-digital-channels-to-challenge-established-fmcg-brands/'>Here</a>) </p><p>ALS Ice Bucket Challenge (Article Link <a href='https://www.forbes.com/sites/steveolenski/2014/08/22/7-marketing-lessons-from-the-als-ice-bucket-challenge/?sh=11d29aa77586'>Here</a>) <br/><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/ref=sr_1_1?crid=22PMOZP9SEYO6&amp;keywords=Hooked%253A+How+to+Build+Habit-Forming+Products&amp;qid=1649704518&amp;sprefix=hooked+how+to+build+habit-forming+products%252Caps%252C72&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=88e64c61c3121d676a8c5713c1889887&amp;camp=1789&amp;creative=9325'>Hooked: How to Build Habit-Forming Products</a> by Nir Eyal </p><p><a href='https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/ref=sr_1_1?keywords=jab+jab+right+hook+by+gary+vaynerchuk&amp;qid=1649704444&amp;sprefix=jab+jab+%252Caps%252C56&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=e899ed6342b6938fda04f4fcad589ebd&amp;camp=1789&amp;creative=9325'>Jab, Jab, Right Hook</a> by Gary Vaynerchuk </p><p><br/></p><p>Articles - </p><p><a href='https://blog.hubspot.com/marketing/what-is-digital-marketing'>What is Digital Marketing </a>by HubSpot </p><p><br/></p><p>Advice - </p><p>Chloe: Get creative and don&apos;t be afraid to experiment. Keep in mind the cycles we talked about and the average time span it takes for things to start working to help shape realistic expectations for yourself. </p><p>Sevana: Do a lot of research on marketing firms and marketing strategist to find the right fit for you and your company and invest in someone who can take your brand to a digital stage.</p><p><br/>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>27. In today&apos;s episode, Sevana and Chloe shed some light on what digital marketing is and what you should be doing with it at any stage in your business.<br/><br/></p><p>Famous Example - </p><p>Dollar Shave Club (Article Link <a href='https://digital.hbs.edu/platform-digit/submission/dollar-shave-club-using-digital-channels-to-challenge-established-fmcg-brands/'>Here</a>) </p><p>ALS Ice Bucket Challenge (Article Link <a href='https://www.forbes.com/sites/steveolenski/2014/08/22/7-marketing-lessons-from-the-als-ice-bucket-challenge/?sh=11d29aa77586'>Here</a>) <br/><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/ref=sr_1_1?crid=22PMOZP9SEYO6&amp;keywords=Hooked%253A+How+to+Build+Habit-Forming+Products&amp;qid=1649704518&amp;sprefix=hooked+how+to+build+habit-forming+products%252Caps%252C72&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=88e64c61c3121d676a8c5713c1889887&amp;camp=1789&amp;creative=9325'>Hooked: How to Build Habit-Forming Products</a> by Nir Eyal </p><p><a href='https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/ref=sr_1_1?keywords=jab+jab+right+hook+by+gary+vaynerchuk&amp;qid=1649704444&amp;sprefix=jab+jab+%252Caps%252C56&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=e899ed6342b6938fda04f4fcad589ebd&amp;camp=1789&amp;creative=9325'>Jab, Jab, Right Hook</a> by Gary Vaynerchuk </p><p><br/></p><p>Articles - </p><p><a href='https://blog.hubspot.com/marketing/what-is-digital-marketing'>What is Digital Marketing </a>by HubSpot </p><p><br/></p><p>Advice - </p><p>Chloe: Get creative and don&apos;t be afraid to experiment. Keep in mind the cycles we talked about and the average time span it takes for things to start working to help shape realistic expectations for yourself. </p><p>Sevana: Do a lot of research on marketing firms and marketing strategist to find the right fit for you and your company and invest in someone who can take your brand to a digital stage.</p><p><br/>****************************</p><p>Sponsorship Opportunities - </p><p>Email us here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p><br/>Website - </p><p>Check out our website! </p><p><a href='https://www.thebusinessbehindsmallbusiness.com'>https://www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p><br/>Disclaimer - </p><p>We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396569-digital-marketing-what-works-for-each-stage-of-your-growth.mp3" length="29651453" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Fri, 15 Apr 2022 06:00:00 -0400</pubDate>
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    <itunes:duration>2468</itunes:duration>
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    <itunes:title>Networking the Right Way for the Long Haul: Tips on How To Maintain Long Lasting Professional Relationships</itunes:title>
    <title>Networking the Right Way for the Long Haul: Tips on How To Maintain Long Lasting Professional Relationships</title>
    <itunes:summary><![CDATA[#26. In today's episode, Sevana and Chloe share why networking for the purposes of creating long-term relationship is so important to your business and your business future. Article refer'd by Chloe: Paul Teshima   Article refer'd by Sevana: Harvard Business Review  Famous Exp -  Paul Teshima &amp; Eloqua (Article Link Here)   Mark Z. &amp; Steve Jobs (Article Link Here) Books -  Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Hap...]]></itunes:summary>
    <description><![CDATA[<p>#26. In today&apos;s episode, Sevana and Chloe share why networking for the purposes of creating long-term relationship is so important to your business and your business future.</p><p>Article refer&apos;d by Chloe: <a href='https://www.entrepreneur.com/article/303467'>Paul Teshima  </a><br/>Article refer&apos;d by Sevana: <a href='https://hbr.org/2016/09/how-to-maintain-your-professional-network-over-the-years'>Harvard Business Review</a> </p><p>Famous Exp - <br/>Paul Teshima &amp; Eloqua (Article Link <a href='https://www.awai.com/2021/08/hand-built-portfolio-brings-high-paying-clients/'>Here</a>)  <br/>Mark Z. &amp; Steve Jobs (Article Link <a href='https://www.inc.com/ilan-mochari/visit-india-creativity.html'>Here</a>)</p><p>Books - <br/><a href='https://www.amazon.com/Your-Network-Net-Worth-Connections/dp/145168875X/ref=sr_1_1?crid=9UGWSHRXIOIY&amp;keywords=your+network+is+your+net+worth&amp;qid=1648757495&amp;sprefix=you+network+is+your+net%252Caps%252C1433&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=8d390e440e46683a954266d7f4082ca5&amp;camp=1789&amp;creative=9325'>Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age</a> by Porter Gale (*we apologize, we incorrectly referred to Porter as &quot;he&quot; instead of &quot;she,&quot; and she is a lovely author!)<br/><a href='https://www.amazon.com/How-Win-Friends-Influence-People-ebook/dp/B003WEAI4E/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1648757572&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=d3cc3ab7b707e8ef8181a98aac58a623&amp;camp=1789&amp;creative=9325'>How to Win Friends and Influence People</a> by Dale Carnegie<br/><a href='https://www.amazon.com/Simply-Said-Communicating-Better-Beyond/dp/1119285283/ref=sr_1_1?keywords=Simply+Said%253A+Communicating+Better+at+Work+and+Beyond+Paperback&amp;qid=1648757632&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=8d2d822cb3697519424297d73dbb28d7&amp;camp=1789&amp;creative=9325'>Simply Said: Communicating Better at Work and Beyond Paperback</a> by Jay Sullivan<br/><a href='https://www.amazon.com/Its-HOW-You-Say-Communication/dp/1499112394/ref=sr_1_5?crid=2S3VKCJPY2PU&amp;keywords=HOW+You+Say+It%253A+Effective+Business+Communication+Skills&amp;qid=1648757670&amp;sprefix=simply+said%25253a+communicating+better+at+work+and+beyond+paperback%252Caps%252C995&amp;sr=8-5&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=69985ce4fd266c94e28b467556b2f096&amp;camp=1789&amp;creative=9325'>HOW You Say It: Effective Business Communication Skills</a> by Barbara Teicher</p><p>Articles - <br/><a href='https://www.huffpost.com/entry/why-your-network-is-your-_b_3375954'>Porter Gale&apos;s Your Network Is Your Net Worth</a><br/><a href='https://medium.com/swlh/i-am-an-introvert-this-is-how-i-network-8523f7115a97'>Networking Tips for Introverts</a><br/><a href='https://www.entrepreneur.com/article/303467'>Interview with Paul Teshima</a> <br/><a href='https://www.inc.com/jeff-haden/9-habits-of-people-who-build-extraordinary-relationships.html'>9 Habits by Inc.com</a><br/><a href='https://hbr.org/2019/08/3-traits-of-a-strong-professional-relationship'>Building Strong Professional Relationship by HBR</a><br/><br/>Advice - <br/>Before you seek out a professional relationship, know how to communicate and how to change your communication style and when to do so.</p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>W<em>e are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. </em></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#26. In today&apos;s episode, Sevana and Chloe share why networking for the purposes of creating long-term relationship is so important to your business and your business future.</p><p>Article refer&apos;d by Chloe: <a href='https://www.entrepreneur.com/article/303467'>Paul Teshima  </a><br/>Article refer&apos;d by Sevana: <a href='https://hbr.org/2016/09/how-to-maintain-your-professional-network-over-the-years'>Harvard Business Review</a> </p><p>Famous Exp - <br/>Paul Teshima &amp; Eloqua (Article Link <a href='https://www.awai.com/2021/08/hand-built-portfolio-brings-high-paying-clients/'>Here</a>)  <br/>Mark Z. &amp; Steve Jobs (Article Link <a href='https://www.inc.com/ilan-mochari/visit-india-creativity.html'>Here</a>)</p><p>Books - <br/><a href='https://www.amazon.com/Your-Network-Net-Worth-Connections/dp/145168875X/ref=sr_1_1?crid=9UGWSHRXIOIY&amp;keywords=your+network+is+your+net+worth&amp;qid=1648757495&amp;sprefix=you+network+is+your+net%252Caps%252C1433&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=8d390e440e46683a954266d7f4082ca5&amp;camp=1789&amp;creative=9325'>Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age</a> by Porter Gale (*we apologize, we incorrectly referred to Porter as &quot;he&quot; instead of &quot;she,&quot; and she is a lovely author!)<br/><a href='https://www.amazon.com/How-Win-Friends-Influence-People-ebook/dp/B003WEAI4E/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1648757572&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=d3cc3ab7b707e8ef8181a98aac58a623&amp;camp=1789&amp;creative=9325'>How to Win Friends and Influence People</a> by Dale Carnegie<br/><a href='https://www.amazon.com/Simply-Said-Communicating-Better-Beyond/dp/1119285283/ref=sr_1_1?keywords=Simply+Said%253A+Communicating+Better+at+Work+and+Beyond+Paperback&amp;qid=1648757632&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=8d2d822cb3697519424297d73dbb28d7&amp;camp=1789&amp;creative=9325'>Simply Said: Communicating Better at Work and Beyond Paperback</a> by Jay Sullivan<br/><a href='https://www.amazon.com/Its-HOW-You-Say-Communication/dp/1499112394/ref=sr_1_5?crid=2S3VKCJPY2PU&amp;keywords=HOW+You+Say+It%253A+Effective+Business+Communication+Skills&amp;qid=1648757670&amp;sprefix=simply+said%25253a+communicating+better+at+work+and+beyond+paperback%252Caps%252C995&amp;sr=8-5&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=69985ce4fd266c94e28b467556b2f096&amp;camp=1789&amp;creative=9325'>HOW You Say It: Effective Business Communication Skills</a> by Barbara Teicher</p><p>Articles - <br/><a href='https://www.huffpost.com/entry/why-your-network-is-your-_b_3375954'>Porter Gale&apos;s Your Network Is Your Net Worth</a><br/><a href='https://medium.com/swlh/i-am-an-introvert-this-is-how-i-network-8523f7115a97'>Networking Tips for Introverts</a><br/><a href='https://www.entrepreneur.com/article/303467'>Interview with Paul Teshima</a> <br/><a href='https://www.inc.com/jeff-haden/9-habits-of-people-who-build-extraordinary-relationships.html'>9 Habits by Inc.com</a><br/><a href='https://hbr.org/2019/08/3-traits-of-a-strong-professional-relationship'>Building Strong Professional Relationship by HBR</a><br/><br/>Advice - <br/>Before you seek out a professional relationship, know how to communicate and how to change your communication style and when to do so.</p><p>Notice - </p><p>As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!</p><p>Disclaimer - </p><p>W<em>e are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. </em></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Fri, 01 Apr 2022 06:00:00 -0400</pubDate>
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    <itunes:duration>1711</itunes:duration>
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    <itunes:title>Branding in Business - What’s Your Story?</itunes:title>
    <title>Branding in Business - What’s Your Story?</title>
    <itunes:summary><![CDATA[#25. In today's episode, Sevana and Chloe want to help you think about your brand and how your brand is your success!   Article about Branding from 99designs.com referenced by Chloe.  Famous Example -  Warby Parker (Article Link Here) Apple (Article Link Here)    Books -  Building a StoryBrand by Donald Miller  Start with Why by Simon Sinek   Website -  Simon Sinek TED Talk  https://storybrand.com/   Advice -  Schedule a brainstorming session with yourself a...]]></itunes:summary>
    <description><![CDATA[<p>#25. In today&apos;s episode, Sevana and Chloe want to help you think about your brand and how your brand is your success!<br/><br/></p><p>Article about Branding from <a href='https://99designs.com/blog/logo-branding/types-of-branding/'>99designs.com</a> referenced by Chloe.</p><p><br/>Famous Example - </p><p>Warby Parker (Article Link <a href='https://www.linkdex.com/en-us/inked/brand-story-examples/'>Here</a>)</p><p>Apple (Article Link <a href='https://www.businessandleadership.com/marketing/item/steve-jobs-genius-marketing-strategy/'>Here</a>) </p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Building-Storybrand-Clarify-Message-Customers/dp/1400201837/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1647279966&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=8bb131a5255a738b64042235a1e91cb3&amp;camp=1789&amp;creative=9325'>Building a StoryBrand</a> by Donald Miller </p><p><a href='https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B002Q6XUE4/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1647280122&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=4f19f21553c16312189f6427bfc9f6c8&amp;camp=1789&amp;creative=9325'>Start with Why</a> by Simon Sinek</p><p><br/></p><p>Website - </p><p><a href='https://youtu.be/u4ZoJKF_VuA'>Simon Sinek TED Talk</a> </p><p><a href='https://storybrand.com/'>https://storybrand.com/</a></p><p><br/></p><p>Advice - </p><p>Schedule a brainstorming session with yourself and/or your business partners to think about and think through your brand.</p><p><br/><br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? </p><p>Let us know here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>**As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support.**<br/><br/>Disclaimer: <br/><br/>W<em>e are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</em> </p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#25. In today&apos;s episode, Sevana and Chloe want to help you think about your brand and how your brand is your success!<br/><br/></p><p>Article about Branding from <a href='https://99designs.com/blog/logo-branding/types-of-branding/'>99designs.com</a> referenced by Chloe.</p><p><br/>Famous Example - </p><p>Warby Parker (Article Link <a href='https://www.linkdex.com/en-us/inked/brand-story-examples/'>Here</a>)</p><p>Apple (Article Link <a href='https://www.businessandleadership.com/marketing/item/steve-jobs-genius-marketing-strategy/'>Here</a>) </p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Building-Storybrand-Clarify-Message-Customers/dp/1400201837/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1647279966&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=8bb131a5255a738b64042235a1e91cb3&amp;camp=1789&amp;creative=9325'>Building a StoryBrand</a> by Donald Miller </p><p><a href='https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B002Q6XUE4/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1647280122&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=bbsb0e-20&amp;linkCode=ur2&amp;linkId=4f19f21553c16312189f6427bfc9f6c8&amp;camp=1789&amp;creative=9325'>Start with Why</a> by Simon Sinek</p><p><br/></p><p>Website - </p><p><a href='https://youtu.be/u4ZoJKF_VuA'>Simon Sinek TED Talk</a> </p><p><a href='https://storybrand.com/'>https://storybrand.com/</a></p><p><br/></p><p>Advice - </p><p>Schedule a brainstorming session with yourself and/or your business partners to think about and think through your brand.</p><p><br/><br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? </p><p>Let us know here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a><br/><br/></p><p>**As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support.**<br/><br/>Disclaimer: <br/><br/>W<em>e are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.</em> </p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Tue, 15 Mar 2022 06:00:00 -0400</pubDate>
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    <itunes:title>What Happens To Your Business When Something Happens To You (Replay)</itunes:title>
    <title>What Happens To Your Business When Something Happens To You (Replay)</title>
    <itunes:summary><![CDATA[#24. In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.   Famous Examples -  Jeff Bezos (HRD Magazine Article) Sarah Winchester and the Winchester Mystery House (History Chick Podcast Episode Link)  Books -  The Culture Code by Daniel Coyle Keep the Family Baggage Out of the Family Business: Avoiding the Seven Deadly Sins that Destroy Family Businesses by Quentin J. Fleming Advice -  Talk to your attorney, your in...]]></itunes:summary>
    <description><![CDATA[<p>#24. In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.<br/><br/></p><p>Famous Examples - </p><p>Jeff Bezos (<a href='https://www.hcamag.com/asia/news/general/amazon-ceo-jeff-bezos-steps-down/245360'>HRD Magazine Article</a>)</p><p>Sarah Winchester and the Winchester Mystery House (<a href='http://thehistorychicks.com/episode-138-sarah-winchester/'>History Chick Podcast Episode Link</a>)<br/><br/>Books - </p><p><a href='https://www.amazon.com/Culture-Code-Secrets-Highly-Successful/dp/0804176981/ref=asc_df_0804176981/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312143020546&amp;hvpos=&amp;hvnetw=g&amp;hvrand=2181332858703996727&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9008136&amp;hvtargid=pla-417224997978&amp;psc=1'>The Culture Code</a> by Daniel Coyle</p><p><a href='https://www.amazon.com/Keep-Family-Baggage-Out-Business/dp/0684856042/ref=sr_1_fkmr0_1?crid=2O94R7VTUY56J&amp;keywords=Keep+the+Family+Baggage+Out+of+the+Family+Business%3A+Avoiding+the+Seven+Deadly+Sins+that+Destroy+Family+Businesses+by+Quentin+J.+Flemin&amp;qid=1646079376&amp;s=books&amp;sprefix=keep+the+family+baggage+out+of+the+family+business+avoiding+the+seven+deadly+sins+that+destroy+family+businesses+by+quentin+j.+flemin%2Cstripbooks%2C37&amp;sr=1-1-fkmr0'>Keep the Family Baggage Out of the Family Business: Avoiding the Seven Deadly Sins that Destroy Family Businesses</a> by Quentin J. Fleming</p><p>Advice - </p><ul><li>Talk to your attorney, your insurance agent, your financial advisor - make sure you know what your options are and you are prepared for all scenerios</li><li>Write it on paper so what&apos;s agreed upon is clearly documented in an enforceable contract</li><li>Add someone you trust to access your bank account so you aren&apos;t the only one with access to your capital</li></ul><p><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? </p><p>Let us know here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness.com'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#24. In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.<br/><br/></p><p>Famous Examples - </p><p>Jeff Bezos (<a href='https://www.hcamag.com/asia/news/general/amazon-ceo-jeff-bezos-steps-down/245360'>HRD Magazine Article</a>)</p><p>Sarah Winchester and the Winchester Mystery House (<a href='http://thehistorychicks.com/episode-138-sarah-winchester/'>History Chick Podcast Episode Link</a>)<br/><br/>Books - </p><p><a href='https://www.amazon.com/Culture-Code-Secrets-Highly-Successful/dp/0804176981/ref=asc_df_0804176981/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312143020546&amp;hvpos=&amp;hvnetw=g&amp;hvrand=2181332858703996727&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9008136&amp;hvtargid=pla-417224997978&amp;psc=1'>The Culture Code</a> by Daniel Coyle</p><p><a href='https://www.amazon.com/Keep-Family-Baggage-Out-Business/dp/0684856042/ref=sr_1_fkmr0_1?crid=2O94R7VTUY56J&amp;keywords=Keep+the+Family+Baggage+Out+of+the+Family+Business%3A+Avoiding+the+Seven+Deadly+Sins+that+Destroy+Family+Businesses+by+Quentin+J.+Flemin&amp;qid=1646079376&amp;s=books&amp;sprefix=keep+the+family+baggage+out+of+the+family+business+avoiding+the+seven+deadly+sins+that+destroy+family+businesses+by+quentin+j.+flemin%2Cstripbooks%2C37&amp;sr=1-1-fkmr0'>Keep the Family Baggage Out of the Family Business: Avoiding the Seven Deadly Sins that Destroy Family Businesses</a> by Quentin J. Fleming</p><p>Advice - </p><ul><li>Talk to your attorney, your insurance agent, your financial advisor - make sure you know what your options are and you are prepared for all scenerios</li><li>Write it on paper so what&apos;s agreed upon is clearly documented in an enforceable contract</li><li>Add someone you trust to access your bank account so you aren&apos;t the only one with access to your capital</li></ul><p><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? </p><p>Let us know here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness.com'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Tue, 01 Mar 2022 06:00:00 -0500</pubDate>
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    <itunes:duration>2945</itunes:duration>
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    <itunes:title>Working IN Your Business vs. Working ON Your Business (Replay)</itunes:title>
    <title>Working IN Your Business vs. Working ON Your Business (Replay)</title>
    <itunes:summary><![CDATA[#23. In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you've created a job for yourself rather than the business owner that you set out to be!  Famous Example -  Cathy Hughes: How I Built This - Radio One  Ford's and Mazda's Process Mining  AirBNB Product Development Process    Books -  The Focus Project:The Not So Simple Art of Doing Less by Erik Qualman ...]]></itunes:summary>
    <description><![CDATA[<p>#23. In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you&apos;ve created a job for yourself rather than the business owner that you set out to be!<br/><br/>Famous Example - </p><p>Cathy Hughes: <a href='https://podcasts.apple.com/za/podcast/radio-one-cathy-hughes/id1150510297?i=1000396023155'>How I Built This - Radio One </a></p><p><a href='https://hbr.org/1990/07/reengineering-work-dont-automate-obliterate'>Ford&apos;s and Mazda&apos;s Process Mining</a> </p><p><a href='https://medium.com/minit-process-mining/3-business-process-reengineering-examples-airbnb-t-mobile-ford-motor-company-success-stories-8d3132df1c75'>AirBNB Product Development Process </a></p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Focus-Project-Simple-Doing-Less/dp/B09PM4X9CZ/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1644010522&amp;sr=1-1'>The Focus Project:The Not So Simple Art of Doing Less by Erik Qualman</a></p><p><a href='https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_1?crid=1P65T9RBUEQVR&amp;keywords=e+myth&amp;qid=1644010711&amp;s=digital-text&amp;sprefix=emyth%2Cdigital-text%2C47&amp;sr=1-1'>The E-Myth Revisited: Why Most Small Businesses Don&apos;t Work and What to Do About It by Michael Gerber</a> </p><p><a href='https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593/ref=monarch_sidesheet'>Scaling Up: How a Few Companies Make It...and Why the Rest Don&apos;t (Rockefeller Habits 2.0) by Verne Harnish </a></p><p><br/></p><p>Tools -</p><p>LucidChart</p><p>GSuite</p><p><a href='https://blog.growthinstitute.com/scaling-up-blueprint/functions-accountabilities-chart'>Functional Accountability Tool </a></p><p><br/></p><p>Advice -</p><p>Make time for yourself - schedule it into your calendar to solely focus on working ON your business. It can be once a week, once a quarter, or pick a month out of the year. </p><p><br/><br/><br/></p><p>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?</p><p>Let us know here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#23. In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you&apos;ve created a job for yourself rather than the business owner that you set out to be!<br/><br/>Famous Example - </p><p>Cathy Hughes: <a href='https://podcasts.apple.com/za/podcast/radio-one-cathy-hughes/id1150510297?i=1000396023155'>How I Built This - Radio One </a></p><p><a href='https://hbr.org/1990/07/reengineering-work-dont-automate-obliterate'>Ford&apos;s and Mazda&apos;s Process Mining</a> </p><p><a href='https://medium.com/minit-process-mining/3-business-process-reengineering-examples-airbnb-t-mobile-ford-motor-company-success-stories-8d3132df1c75'>AirBNB Product Development Process </a></p><p><br/></p><p>Books - </p><p><a href='https://www.amazon.com/Focus-Project-Simple-Doing-Less/dp/B09PM4X9CZ/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1644010522&amp;sr=1-1'>The Focus Project:The Not So Simple Art of Doing Less by Erik Qualman</a></p><p><a href='https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_1?crid=1P65T9RBUEQVR&amp;keywords=e+myth&amp;qid=1644010711&amp;s=digital-text&amp;sprefix=emyth%2Cdigital-text%2C47&amp;sr=1-1'>The E-Myth Revisited: Why Most Small Businesses Don&apos;t Work and What to Do About It by Michael Gerber</a> </p><p><a href='https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593/ref=monarch_sidesheet'>Scaling Up: How a Few Companies Make It...and Why the Rest Don&apos;t (Rockefeller Habits 2.0) by Verne Harnish </a></p><p><br/></p><p>Tools -</p><p>LucidChart</p><p>GSuite</p><p><a href='https://blog.growthinstitute.com/scaling-up-blueprint/functions-accountabilities-chart'>Functional Accountability Tool </a></p><p><br/></p><p>Advice -</p><p>Make time for yourself - schedule it into your calendar to solely focus on working ON your business. It can be once a week, once a quarter, or pick a month out of the year. </p><p><br/><br/><br/></p><p>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?</p><p>Let us know here: <a href='mailto:thebusinessbehindsmallbusiness@gmail.com'>thebusinessbehindsmallbusiness@gmail.com</a></p><p>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
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    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396573-working-in-your-business-vs-working-on-your-business-replay.mp3" length="40186223" type="audio/mpeg" />
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    <pubDate>Tue, 15 Feb 2022 06:00:00 -0500</pubDate>
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    <itunes:duration>3346</itunes:duration>
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  <item>
    <itunes:title>Part 4 of 4: The Art of Networking - It Takes a Village! Converting 1-2-1s to Lasting Partnerships or Clients</itunes:title>
    <title>Part 4 of 4: The Art of Networking - It Takes a Village! Converting 1-2-1s to Lasting Partnerships or Clients</title>
    <itunes:summary><![CDATA[#22. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don't miss an opportunity or waste your time.    Famous Example: It Takes A Village to Raise An Entrepreneur Ada Loveletter Recommendations: Books -  Duck Tape Marketing By John Jantsch The Referral Engine: Teaching Your Business to Market By John Jantsch Video -  The Art of Asking - Ted Talk by Amanda Palmer   Want to ask a question, leave a comment or become a sponsor...]]></itunes:summary>
    <description><![CDATA[<p>#22. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don&apos;t miss an opportunity or waste your time. </p><p><br/></p><p>Famous Example:</p><p><a href='https://ageofthrivability.com/takes-village-raise-entrepreneur/'>It Takes A Village to Raise An Entrepreneur</a><br/>Ada Loveletter</p><p>Recommendations:</p><p>Books - </p><p>Duck Tape Marketing By John Jantsch</p><p>The Referral Engine: Teaching Your Business to Market By John Jantsch</p><p>Video - </p><p><a href='https://www.youtube.com/watch?v=xMj_P_6H69g'>The Art of Asking </a>- Ted Talk by Amanda Palmer </p><p><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
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    <content:encoded><![CDATA[<p>#22. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don&apos;t miss an opportunity or waste your time. </p><p><br/></p><p>Famous Example:</p><p><a href='https://ageofthrivability.com/takes-village-raise-entrepreneur/'>It Takes A Village to Raise An Entrepreneur</a><br/>Ada Loveletter</p><p>Recommendations:</p><p>Books - </p><p>Duck Tape Marketing By John Jantsch</p><p>The Referral Engine: Teaching Your Business to Market By John Jantsch</p><p>Video - </p><p><a href='https://www.youtube.com/watch?v=xMj_P_6H69g'>The Art of Asking </a>- Ted Talk by Amanda Palmer </p><p><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396574-part-4-of-4-the-art-of-networking-it-takes-a-village-converting-1-2-1s-to-lasting-partnerships-or-clients.mp3" length="27132236" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Tue, 01 Feb 2022 06:00:00 -0500</pubDate>
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    <itunes:duration>2258</itunes:duration>
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    <itunes:title>Part 3 of 4: The Art of Networking - Mastering the Art of the 1-2-1</itunes:title>
    <title>Part 3 of 4: The Art of Networking - Mastering the Art of the 1-2-1</title>
    <itunes:summary><![CDATA[#21. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don't miss an opportunity or waste your time.  Today’s famous examples include:  Matthew McConaughey BMW and Louie Vuitton Target &amp; Influencer and Local Brands  Today’s recommendations include:  Books -  (Original Article of Chloe's list is found here: https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-building-every-entrepreneur-should-read/?sh=495f40...]]></itunes:summary>
    <description><![CDATA[<p>#21. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don&apos;t miss an opportunity or waste your time. </p><p>Today’s famous examples include:<br/><br/>Matthew McConaughey<br/>BMW and Louie Vuitton<br/>Target &amp; Influencer and Local Brands</p><p><br/>Today’s recommendations include:<br/><br/>Books - </p><p>(Original Article of Chloe&apos;s list is found here: <a href='https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-building-every-entrepreneur-should-read/?sh=495f40bb4e7c)'>https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-building-every-entrepreneur-should-read/?sh=495f40bb4e7c)</a></p><p><em>Winning Words, Winning Life: Fast Track to Life Success b</em>y Victoria Draper</p><p><em>The Non-Obvious Guide to Emotional Intelligence</em> by Kerry Goyette</p><p><em>Meaningful Alignment: Mastering Emotionally Intelligent Interactions at Work and in Life</em> by Susan Steinbrecher and Robert Schaefer</p><p><em>A Tribe Called Bliss: Break Through Superficial Friendships, Create Real Connections, Reach Your Highest Potential</em> by Lori Harder</p><p><em>The Friendship Formula: How to Say Goodbye to Loneliness and Discover Deeper Connection</em> by Kyler Shumway</p><p><em>Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage</em> by Nicolaj Siggelkow and Christian Terwiesch</p><p><em>The Mindfulness Toolbox for Relationships: 50 Practical Tips, Tools &amp; Handouts for Building Compassionate Connections</em> by Daniel Altman</p><p><em>Stop Networking! Relationship Buidling, Meeting New People and Connecting with Authenticity</em> by Mike Fishbein</p><p><em>Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals</em> by Zvi Band</p><p><br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#21. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don&apos;t miss an opportunity or waste your time. </p><p>Today’s famous examples include:<br/><br/>Matthew McConaughey<br/>BMW and Louie Vuitton<br/>Target &amp; Influencer and Local Brands</p><p><br/>Today’s recommendations include:<br/><br/>Books - </p><p>(Original Article of Chloe&apos;s list is found here: <a href='https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-building-every-entrepreneur-should-read/?sh=495f40bb4e7c)'>https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-building-every-entrepreneur-should-read/?sh=495f40bb4e7c)</a></p><p><em>Winning Words, Winning Life: Fast Track to Life Success b</em>y Victoria Draper</p><p><em>The Non-Obvious Guide to Emotional Intelligence</em> by Kerry Goyette</p><p><em>Meaningful Alignment: Mastering Emotionally Intelligent Interactions at Work and in Life</em> by Susan Steinbrecher and Robert Schaefer</p><p><em>A Tribe Called Bliss: Break Through Superficial Friendships, Create Real Connections, Reach Your Highest Potential</em> by Lori Harder</p><p><em>The Friendship Formula: How to Say Goodbye to Loneliness and Discover Deeper Connection</em> by Kyler Shumway</p><p><em>Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage</em> by Nicolaj Siggelkow and Christian Terwiesch</p><p><em>The Mindfulness Toolbox for Relationships: 50 Practical Tips, Tools &amp; Handouts for Building Compassionate Connections</em> by Daniel Altman</p><p><em>Stop Networking! Relationship Buidling, Meeting New People and Connecting with Authenticity</em> by Mike Fishbein</p><p><em>Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals</em> by Zvi Band</p><p><br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
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    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396575-part-3-of-4-the-art-of-networking-mastering-the-art-of-the-1-2-1.mp3" length="32031052" type="audio/mpeg" />
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Sat, 15 Jan 2022 06:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396575/transcript" type="text/html" />
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    <itunes:duration>2667</itunes:duration>
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  <item>
    <itunes:title>A BBSB Holiday Special 2021</itunes:title>
    <title>A BBSB Holiday Special 2021</title>
    <itunes:summary><![CDATA[Sevana and Chloe hosts a short and special holiday episode that previews what's to come next year, ending with a small Christmas story as this episode's famous example.   *************************** To all our listeners:  THANK YOU THANK YOU THANK YOU  We are honored to have you listen to us in 2021 and we hope we can continue to provide value to you in 2022. Happy holidays and happy new year!  *************************** We love to hear from you, so let us know if you have any ideas, to...]]></itunes:summary>
    <description><![CDATA[<p>Sevana and Chloe hosts a short and special holiday episode that previews what&apos;s to come next year, ending with a small Christmas story as this episode&apos;s famous example. <br/><br/>***************************<br/>To all our listeners:<br/><br/>THANK YOU<br/>THANK YOU<br/>THANK YOU<br/><br/>We are honored to have you listen to us in 2021 and we hope we can continue to provide value to you in 2022. Happy holidays and happy new year!<br/><br/>***************************<br/>We love to hear from you, so let us know if you have any ideas, topics, or feedback to share with us for the new year at thebusinessbehindsmallbusiness@gmail.com. <br/><br/><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>Sevana and Chloe hosts a short and special holiday episode that previews what&apos;s to come next year, ending with a small Christmas story as this episode&apos;s famous example. <br/><br/>***************************<br/>To all our listeners:<br/><br/>THANK YOU<br/>THANK YOU<br/>THANK YOU<br/><br/>We are honored to have you listen to us in 2021 and we hope we can continue to provide value to you in 2022. Happy holidays and happy new year!<br/><br/>***************************<br/>We love to hear from you, so let us know if you have any ideas, topics, or feedback to share with us for the new year at thebusinessbehindsmallbusiness@gmail.com. <br/><br/><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:author>The Business Behind Small Business</itunes:author>
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    <pubDate>Thu, 30 Dec 2021 06:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/1551583/19396576/transcript" type="text/html" />
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    <itunes:duration>743</itunes:duration>
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  <item>
    <itunes:title>Part 2 of 4: The Art of Networking - May I Have Your Business Card? Making Cards Work for You</itunes:title>
    <title>Part 2 of 4: The Art of Networking - May I Have Your Business Card? Making Cards Work for You</title>
    <itunes:summary><![CDATA[#20: In this episode, Sevana and Chloe talk about what to do with those business cards you are giving out or receiving from your networking activity so you are making the cards work for you and your business. Do business cards still have a use in this day and age or are they a relic of the past?   Today’s famous examples include:   Mark Zuckerburg's first business card A History of Business Cards - Started in 15th century China  Today’s recommendations include:  Tools -   Moo.com LinkedIn Abb...]]></itunes:summary>
    <description><![CDATA[<p>#20: In this episode, Sevana and Chloe talk about what to do with those business cards you are giving out or receiving from your networking activity so you are making the cards work for you and your business. Do business cards still have a use in this day and age or are they a relic of the past?<br/><br/></p><p>Today’s famous examples include:<br/><br/></p><p>Mark Zuckerburg&apos;s <a href='https://fossbytes.com/bryan-veloso-tells-story-behind-mark-zuckerbergs-im-ceo-bitch-business-card/'>first business card<br/></a>A History of Business Cards - Started in 15th century China</p><p><br/>Today’s recommendations include:<br/><br/>Tools - <br/><br/><a href='https://www.moo.com/us/'>Moo.com</a><br/><a href='https://www.linkedin.com/'>LinkedIn</a><br/><a href='https://mobile-support.abbyy.com/hc/en-us'>Abby</a><br/><a href='https://www.camcard.com/'>Camcard</a><br/><a href='https://us.wantedly.com/'>Wantedly</a><br/><a href='https://evernote.com/'>Evernote</a><br/>FullContact (evolved do <a href='https://www.contactsplus.com/'>ContactPlus</a>)<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com<br/></a><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#20: In this episode, Sevana and Chloe talk about what to do with those business cards you are giving out or receiving from your networking activity so you are making the cards work for you and your business. Do business cards still have a use in this day and age or are they a relic of the past?<br/><br/></p><p>Today’s famous examples include:<br/><br/></p><p>Mark Zuckerburg&apos;s <a href='https://fossbytes.com/bryan-veloso-tells-story-behind-mark-zuckerbergs-im-ceo-bitch-business-card/'>first business card<br/></a>A History of Business Cards - Started in 15th century China</p><p><br/>Today’s recommendations include:<br/><br/>Tools - <br/><br/><a href='https://www.moo.com/us/'>Moo.com</a><br/><a href='https://www.linkedin.com/'>LinkedIn</a><br/><a href='https://mobile-support.abbyy.com/hc/en-us'>Abby</a><br/><a href='https://www.camcard.com/'>Camcard</a><br/><a href='https://us.wantedly.com/'>Wantedly</a><br/><a href='https://evernote.com/'>Evernote</a><br/>FullContact (evolved do <a href='https://www.contactsplus.com/'>ContactPlus</a>)<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com<br/></a><br/></p>
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    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396577-part-2-of-4-the-art-of-networking-may-i-have-your-business-card-making-cards-work-for-you.mp3" length="30001978" type="audio/mpeg" />
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    <pubDate>Wed, 15 Dec 2021 06:00:00 -0500</pubDate>
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    <itunes:duration>2498</itunes:duration>
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  <item>
    <itunes:title>Part 1 of 4: The Art of Networking - So, What Do You Do? How To Make Networking Work</itunes:title>
    <title>Part 1 of 4: The Art of Networking - So, What Do You Do? How To Make Networking Work</title>
    <itunes:summary><![CDATA[#19: In this episode, Sevana and Chloe start a 4-part series about networking! To kick things off for Part 1, they discuss how you can best navigate a networking event, the do's and the don'ts that you can apply to your next networking opportunity, and advice to help make you a more effective networker.   Today’s famous examples include:   Jimmy Fallon (Business Insider Article) Business Wars (Late Night Wars | A Darker Night Ahead) Ben Franklin  Today’s recommendations include:  Videos-  Lis...]]></itunes:summary>
    <description><![CDATA[<p>#19: In this episode, Sevana and Chloe start a 4-part series about networking! To kick things off for Part 1, they discuss how you can best navigate a networking event, the do&apos;s and the don&apos;ts that you can apply to your next networking opportunity, and advice to help make you a more effective networker.<br/><br/></p><p>Today’s famous examples include:<br/><br/></p><p>Jimmy Fallon (<a href='https://www.businessinsider.com/questlove-meeting-jimmy-fallon-was-moment-the-roots-started-2015-7'>Business Insider Article</a>)<br/>Business Wars (<a href='https://podcasts.apple.com/zw/podcast/late-night-wars-a-darker-night-ahead/id1335814741?i=1000513033300'>Late Night Wars | A Darker Night Ahead</a>)<br/>Ben Franklin</p><p><br/>Today’s recommendations include:<br/><br/>Videos-<br/><br/>Lisa Nichols &amp; S.N.A.A.P Technique Video 1 (<a href='https://youtu.be/qKlWq1ikoVs'>https://youtu.be/qKlWq1ikoVs</a>)<br/>Lisa Nichols &amp; S.N.A.A.P Technique Video 2 (<a href='https://youtu.be/UzT2pYIMCyc'>https://youtu.be/UzT2pYIMCyc</a>)</p><p>Tools - <br/><br/>LinkedIn or Meetup Groups<br/>Facebook Groups<br/>Recruiters, Job Candidates, and other related professionals<br/><a href='https://shapr.co/'>Shapr</a><br/><a href='https://bumble.com/bizz'>BumbleBizz</a><br/><a href='https://www.fishbowlapp.com/'>FishBowl</a><br/><a href='https://www.teamblind.com/'>Blind</a><br/><br/>Advice -<br/><br/>PRACTICE your elevator pitch and making small talk!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#19: In this episode, Sevana and Chloe start a 4-part series about networking! To kick things off for Part 1, they discuss how you can best navigate a networking event, the do&apos;s and the don&apos;ts that you can apply to your next networking opportunity, and advice to help make you a more effective networker.<br/><br/></p><p>Today’s famous examples include:<br/><br/></p><p>Jimmy Fallon (<a href='https://www.businessinsider.com/questlove-meeting-jimmy-fallon-was-moment-the-roots-started-2015-7'>Business Insider Article</a>)<br/>Business Wars (<a href='https://podcasts.apple.com/zw/podcast/late-night-wars-a-darker-night-ahead/id1335814741?i=1000513033300'>Late Night Wars | A Darker Night Ahead</a>)<br/>Ben Franklin</p><p><br/>Today’s recommendations include:<br/><br/>Videos-<br/><br/>Lisa Nichols &amp; S.N.A.A.P Technique Video 1 (<a href='https://youtu.be/qKlWq1ikoVs'>https://youtu.be/qKlWq1ikoVs</a>)<br/>Lisa Nichols &amp; S.N.A.A.P Technique Video 2 (<a href='https://youtu.be/UzT2pYIMCyc'>https://youtu.be/UzT2pYIMCyc</a>)</p><p>Tools - <br/><br/>LinkedIn or Meetup Groups<br/>Facebook Groups<br/>Recruiters, Job Candidates, and other related professionals<br/><a href='https://shapr.co/'>Shapr</a><br/><a href='https://bumble.com/bizz'>BumbleBizz</a><br/><a href='https://www.fishbowlapp.com/'>FishBowl</a><br/><a href='https://www.teamblind.com/'>Blind</a><br/><br/>Advice -<br/><br/>PRACTICE your elevator pitch and making small talk!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
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    <enclosure url="https://www.buzzsprout.com/1551583/episodes/19396578-part-1-of-4-the-art-of-networking-so-what-do-you-do-how-to-make-networking-work.mp3" length="32558616" type="audio/mpeg" />
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    <pubDate>Wed, 01 Dec 2021 06:00:00 -0500</pubDate>
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    <itunes:duration>2711</itunes:duration>
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    <itunes:title>Enough about me, let&#39;s talk about you!</itunes:title>
    <title>Enough about me, let&#39;s talk about you!</title>
    <itunes:summary><![CDATA[#18: In this episode, Sevana and Chloe share stories about themselves, talk about their most impactful lessons while creating and working on their business, their inspirations, and dig a little deeper into what makes them tick. This is a great episode you don't want to miss!   Today’s famous examples include:   Sara Blakely (https://spanx.com/pages/about-us) Tony Robbins (https://www.tonyrobbins.com/ and Tony Robbins Podcast) Jim Rohn (https://www.jimrohn.com/) Wayne Dyer (https://www.drwayne...]]></itunes:summary>
    <description><![CDATA[<p>#18: In this episode, Sevana and Chloe share stories about themselves, talk about their most impactful lessons while creating and working on their business, their inspirations, and dig a little deeper into what makes them tick. This is a great episode you don&apos;t want to miss!<br/><br/></p><p>Today’s famous examples include:<br/><br/></p><p>Sara Blakely (<a href='https://spanx.com/pages/about-us'>https://spanx.com/pages/about-us</a>)<br/>Tony Robbins (<a href='https://www.tonyrobbins.com/'>https://www.tonyrobbins.com/</a> and <a href='https://www.tonyrobbins.com/podcasts/'>Tony Robbins Podcast</a>)<br/>Jim Rohn (<a href='https://www.jimrohn.com/'>https://www.jimrohn.com/</a>)<br/>Wayne Dyer (<a href='https://www.drwaynedyer.com/'>https://www.drwaynedyer.com/</a> and <a href='https://podcasts.apple.com/us/podcast/dr-wayne-w-dyer-podcast/id988177838'>Wayne Dyer Podcast</a>)<br/>Lucille Ball (<a href='https://www.startrek.com/news/how-lucille-ball-helped-star-trek-become-a-cultural-icon'>how she helped Star Trek</a> and History Chick Podcast <a href='http://thehistorychicks.com/episode-82-lucille-ball/'>Episode 82</a>)<br/>Ruth Handler (History Check Podcast <a href='http://thehistorychicks.com/episode-116-barbie/'>Episode 116</a>)<br/><br/></p><p>Today’s recommendations include:<br/><br/></p><p>Podcasts -<br/><br/><a href='https://podcasts.apple.com/us/podcast/entrepreneur-stories-4-inspiration/id1287225837'><b>Entrepreneur Stories 4 Inspiration</b></a><b><br/></b><a href='https://www.npr.org/podcasts/510313/how-i-built-this'><b>How I Built This</b></a><b><br/></b><a href='https://www.tenpercent.com/podcast'><b>Ten Percent Happier</b></a></p><p>Books - <br/><br/>The Science of Getting Rich By Wallace Wattles<br/>E-Myth By Michael Gerber<br/>Rich Dad Poor Dad By Robert Kiyosaki<br/>Breaking the Habit of Being Yourself By Joe Dispenza<br/>All Wayne Dyer Books (<a href='https://www.drwaynedyer.com/products/'>https://www.drwaynedyer.com/products/</a>)<br/><br/>Software - <br/><br/>TSheet<br/>Process Sheet<br/>All Google Products<br/>Active Campaign<br/>EverSign<br/>Note Shred<br/>Type Form<br/><br/>Advice - <br/><br/>Don&apos;t be afraid to listen to your own intuition.<br/>It&apos;s okay to experiment and to learn by trial and error.<br/>Work on your mindset first and foremost.<br/>No one is coming ... you are in charge and you are no good to anyone if you are not good for yourself.<br/><br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/> <br/> Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/> <br/> Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com<br/></a><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#18: In this episode, Sevana and Chloe share stories about themselves, talk about their most impactful lessons while creating and working on their business, their inspirations, and dig a little deeper into what makes them tick. This is a great episode you don&apos;t want to miss!<br/><br/></p><p>Today’s famous examples include:<br/><br/></p><p>Sara Blakely (<a href='https://spanx.com/pages/about-us'>https://spanx.com/pages/about-us</a>)<br/>Tony Robbins (<a href='https://www.tonyrobbins.com/'>https://www.tonyrobbins.com/</a> and <a href='https://www.tonyrobbins.com/podcasts/'>Tony Robbins Podcast</a>)<br/>Jim Rohn (<a href='https://www.jimrohn.com/'>https://www.jimrohn.com/</a>)<br/>Wayne Dyer (<a href='https://www.drwaynedyer.com/'>https://www.drwaynedyer.com/</a> and <a href='https://podcasts.apple.com/us/podcast/dr-wayne-w-dyer-podcast/id988177838'>Wayne Dyer Podcast</a>)<br/>Lucille Ball (<a href='https://www.startrek.com/news/how-lucille-ball-helped-star-trek-become-a-cultural-icon'>how she helped Star Trek</a> and History Chick Podcast <a href='http://thehistorychicks.com/episode-82-lucille-ball/'>Episode 82</a>)<br/>Ruth Handler (History Check Podcast <a href='http://thehistorychicks.com/episode-116-barbie/'>Episode 116</a>)<br/><br/></p><p>Today’s recommendations include:<br/><br/></p><p>Podcasts -<br/><br/><a href='https://podcasts.apple.com/us/podcast/entrepreneur-stories-4-inspiration/id1287225837'><b>Entrepreneur Stories 4 Inspiration</b></a><b><br/></b><a href='https://www.npr.org/podcasts/510313/how-i-built-this'><b>How I Built This</b></a><b><br/></b><a href='https://www.tenpercent.com/podcast'><b>Ten Percent Happier</b></a></p><p>Books - <br/><br/>The Science of Getting Rich By Wallace Wattles<br/>E-Myth By Michael Gerber<br/>Rich Dad Poor Dad By Robert Kiyosaki<br/>Breaking the Habit of Being Yourself By Joe Dispenza<br/>All Wayne Dyer Books (<a href='https://www.drwaynedyer.com/products/'>https://www.drwaynedyer.com/products/</a>)<br/><br/>Software - <br/><br/>TSheet<br/>Process Sheet<br/>All Google Products<br/>Active Campaign<br/>EverSign<br/>Note Shred<br/>Type Form<br/><br/>Advice - <br/><br/>Don&apos;t be afraid to listen to your own intuition.<br/>It&apos;s okay to experiment and to learn by trial and error.<br/>Work on your mindset first and foremost.<br/>No one is coming ... you are in charge and you are no good to anyone if you are not good for yourself.<br/><br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/> <br/> Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/> <br/> Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com<br/></a><br/></p>
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    <pubDate>Mon, 15 Nov 2021 06:00:00 -0500</pubDate>
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    <itunes:duration>3514</itunes:duration>
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    <itunes:title>Hiring Right the First Time: Steps to Ensure Retainment</itunes:title>
    <title>Hiring Right the First Time: Steps to Ensure Retainment</title>
    <itunes:summary><![CDATA[#17: In this episode, Sevana and Chloe share share tips, advice, and pain points to help you hire right the first time, every time.  Today’s famous examples include: www.greenhouse.io &gt; www.booking.com &gt; slack.com www.nerdwallet.com www.docusign.com www.airbnb.com Today’s recommendations include: Websites:  www.16personalities.com www.ziprecruiter.com builtin.com - list of 67 recruitment tools! www.truity.com www.facebook.com www.linkedin.com   Want to ask a question, leave a ...]]></itunes:summary>
    <description><![CDATA[<p>#17: In this episode, Sevana and Chloe share share tips, advice, and pain points to help you hire right the first time, every time. </p><p>Today’s famous examples include:</p><p><a href='https://www.greenhouse.io/ '>www.greenhouse.io</a></p><p>&gt; <a href='https://www.booking.com/ '>www.booking.com</a></p><p>&gt; <a href='https://slack.com/ '>slack.com</a></p><p><a href='https://www.nerdwallet.com/'>www.nerdwallet.com</a></p><p><a href='https://www.docusign.com/'>www.docusign.com</a></p><p><a href='https://www.airbnb.com/'>www.airbnb.com</a></p><p>Today’s recommendations include:</p><p>Websites: </p><p><a href='https://www.16personalities.com/'>www.16personalities.com</a></p><p><a href='https://www.ziprecruiter.com/'>www.ziprecruiter.com</a></p><p><a href='https://builtin.com/recruiting/recruitment-tools '>builtin.com</a> - list of 67 recruitment tools!</p><p><a href='https://www.truity.com/'>www.truity.com</a></p><p><a href='https://www.facebook.com/business/pages/post-job'>www.facebook.com</a></p><p><a href='https://www.linkedin.com/help/linkedin/answer/121660/post-a-free-job-on-linkedin?lang=en'>www.linkedin.com</a></p><p><br/></p><p>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/> <br/> Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/> <br/> Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#17: In this episode, Sevana and Chloe share share tips, advice, and pain points to help you hire right the first time, every time. </p><p>Today’s famous examples include:</p><p><a href='https://www.greenhouse.io/ '>www.greenhouse.io</a></p><p>&gt; <a href='https://www.booking.com/ '>www.booking.com</a></p><p>&gt; <a href='https://slack.com/ '>slack.com</a></p><p><a href='https://www.nerdwallet.com/'>www.nerdwallet.com</a></p><p><a href='https://www.docusign.com/'>www.docusign.com</a></p><p><a href='https://www.airbnb.com/'>www.airbnb.com</a></p><p>Today’s recommendations include:</p><p>Websites: </p><p><a href='https://www.16personalities.com/'>www.16personalities.com</a></p><p><a href='https://www.ziprecruiter.com/'>www.ziprecruiter.com</a></p><p><a href='https://builtin.com/recruiting/recruitment-tools '>builtin.com</a> - list of 67 recruitment tools!</p><p><a href='https://www.truity.com/'>www.truity.com</a></p><p><a href='https://www.facebook.com/business/pages/post-job'>www.facebook.com</a></p><p><a href='https://www.linkedin.com/help/linkedin/answer/121660/post-a-free-job-on-linkedin?lang=en'>www.linkedin.com</a></p><p><br/></p><p>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/> <br/> Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/> <br/> Check out our website: <a href='https://thebusinessbehindsmallbusiness.com/'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Mon, 01 Nov 2021 06:00:00 -0400</pubDate>
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    <itunes:duration>2914</itunes:duration>
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  <item>
    <itunes:title>What Happens When The Love is Gone? What Do You Do When You’ve Stopped Loving Your Company?</itunes:title>
    <title>What Happens When The Love is Gone? What Do You Do When You’ve Stopped Loving Your Company?</title>
    <itunes:summary><![CDATA[#16: In this episode, Sevana and Chloe talk about falling out of love with your  business. How do you know and what do you do when you've stopped loving what you do or what you've created? Can you spark your excitement again or is it time to move on?    Today's famous examples include:  Bob Bowman Caleb Bradham Warren Buffett  Today's recommendations include:  Meditation (apps)    - Calm    - Omvana  Motivational Speakers (podcast/youtube)    - Tony Rob...]]></itunes:summary>
    <description><![CDATA[<p>#16: In this episode, Sevana and Chloe talk about falling out of love with your  business. How do you know and what do you do when you&apos;ve stopped loving what you do or what you&apos;ve created? Can you spark your excitement again or is it time to move on?  <br/><br/>Today&apos;s famous examples include:<br/><br/>Bob Bowman<br/>Caleb Bradham<br/>Warren Buffett<br/><br/>Today&apos;s recommendations include:<br/><br/>Meditation (apps)<br/>   - Calm<br/>   - Omvana<br/><br/>Motivational Speakers (podcast/youtube)<br/>   - Tony Robbins<br/>   - Brene Brown<br/>   - Gary Vaynerchuk (&quot;GaryVee&quot;)<br/>   - Jim Rohn<br/><br/>Motivational Podcasts<br/>   - History Chicks (<a href='http://thehistorychicks.com/'>http://thehistorychicks.com/</a>)<br/>   - Business Wars (<a href='https://wondery.com/shows/business-wars/'>https://wondery.com/shows/business-wars/</a>)<br/>   - Entrepreneur Stories 4 Inspiration (<a href='https://millionaire-interviews.com/'>https://millionaire-interviews.com/</a>)<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#16: In this episode, Sevana and Chloe talk about falling out of love with your  business. How do you know and what do you do when you&apos;ve stopped loving what you do or what you&apos;ve created? Can you spark your excitement again or is it time to move on?  <br/><br/>Today&apos;s famous examples include:<br/><br/>Bob Bowman<br/>Caleb Bradham<br/>Warren Buffett<br/><br/>Today&apos;s recommendations include:<br/><br/>Meditation (apps)<br/>   - Calm<br/>   - Omvana<br/><br/>Motivational Speakers (podcast/youtube)<br/>   - Tony Robbins<br/>   - Brene Brown<br/>   - Gary Vaynerchuk (&quot;GaryVee&quot;)<br/>   - Jim Rohn<br/><br/>Motivational Podcasts<br/>   - History Chicks (<a href='http://thehistorychicks.com/'>http://thehistorychicks.com/</a>)<br/>   - Business Wars (<a href='https://wondery.com/shows/business-wars/'>https://wondery.com/shows/business-wars/</a>)<br/>   - Entrepreneur Stories 4 Inspiration (<a href='https://millionaire-interviews.com/'>https://millionaire-interviews.com/</a>)<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Fri, 15 Oct 2021 06:00:00 -0400</pubDate>
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    <itunes:duration>2579</itunes:duration>
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  <item>
    <itunes:title>Processes: Why do you need them, how do you get started, and what to do afterwards</itunes:title>
    <title>Processes: Why do you need them, how do you get started, and what to do afterwards</title>
    <itunes:summary><![CDATA[#15: In this episode, Sevana and Chloe go in-depth about processes. You've heard them use this word plenty of times, and in this episode, they will tell you exactly why you need them, how to get started, and then what to do afterwards.    Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?  Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
Send us...]]></itunes:summary>
    <description><![CDATA[<p>#15: In this episode, Sevana and Chloe go in-depth about processes. You&apos;ve heard them use this word plenty of times, and in this episode, they will tell you exactly why you need them, how to get started, and then what to do afterwards.  <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#15: In this episode, Sevana and Chloe go in-depth about processes. You&apos;ve heard them use this word plenty of times, and in this episode, they will tell you exactly why you need them, how to get started, and then what to do afterwards.  <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Fri, 01 Oct 2021 06:00:00 -0400</pubDate>
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    <itunes:duration>2842</itunes:duration>
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  <item>
    <itunes:title>Part 3 of 3: Strategies to Retain The Clients You Want To Keep</itunes:title>
    <title>Part 3 of 3: Strategies to Retain The Clients You Want To Keep</title>
    <itunes:summary><![CDATA[#14: In this episode, Sevana and Chloe have prepared part 3 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today's episode focuses on retention strategies from two different viewpoints: how to create a sellable strategy if you are building to sell, and an evergreen strategy if you are in this for the long haul.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?  Let us know here: theb...]]></itunes:summary>
    <description><![CDATA[<p>#14: In this episode, Sevana and Chloe have prepared part 3 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today&apos;s episode focuses on retention strategies from two different viewpoints: how to create a sellable strategy if you are building to sell, and an evergreen strategy if you are in this for the long haul.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#14: In this episode, Sevana and Chloe have prepared part 3 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today&apos;s episode focuses on retention strategies from two different viewpoints: how to create a sellable strategy if you are building to sell, and an evergreen strategy if you are in this for the long haul.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:duration>2337</itunes:duration>
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  </item>
  <item>
    <itunes:title>Part 2 of 3: Onboarding Your New Customers</itunes:title>
    <title>Part 2 of 3: Onboarding Your New Customers</title>
    <itunes:summary><![CDATA[#13: In this episode, Sevana and Chloe have prepared part 2 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today's episode focuses on tips and advice on how you can best onboard your new customers!  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?  Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
Send us Fan Ma...]]></itunes:summary>
    <description><![CDATA[<p>#13: In this episode, Sevana and Chloe have prepared part 2 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today&apos;s episode focuses on tips and advice on how you can best onboard your new customers!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#13: In this episode, Sevana and Chloe have prepared part 2 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today&apos;s episode focuses on tips and advice on how you can best onboard your new customers!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;?<br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness./'>www.thebusinessbehindsmallbusiness.com</a></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Wed, 01 Sep 2021 06:00:00 -0400</pubDate>
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  <item>
    <itunes:title>Part 1 of 3: Organic Marketing vs Networking</itunes:title>
    <title>Part 1 of 3: Organic Marketing vs Networking</title>
    <itunes:summary><![CDATA[#12: In this episode, Sevana and Chloe have prepared a 3-part series on how to attract, onboard and keep the clients you want to have, starting with Part One: organic marketing vs networking. Or in other words, farming vs fishing.   Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?   Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com   
Send us Fan Mai...]]></itunes:summary>
    <description><![CDATA[<p>#12: In this episode, Sevana and Chloe have prepared a 3-part series on how to attract, onboard and keep the clients you want to have, starting with <b>Part One: organic marketing vs networking.</b> Or in other words, farming vs fishing. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness.'>www.thebusinessbehindsmallbusiness.com</a><br/><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#12: In this episode, Sevana and Chloe have prepared a 3-part series on how to attract, onboard and keep the clients you want to have, starting with <b>Part One: organic marketing vs networking.</b> Or in other words, farming vs fishing. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! <a href='http://www.thebusinessbehindsmallbusiness.'>www.thebusinessbehindsmallbusiness.com</a><br/><br/></p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sun, 15 Aug 2021 06:00:00 -0400</pubDate>
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  <item>
    <itunes:title>How to Truly Value Your Team:  Measuring Value and Creating Experiences to Retain Employees</itunes:title>
    <title>How to Truly Value Your Team:  Measuring Value and Creating Experiences to Retain Employees</title>
    <itunes:summary><![CDATA[#11: In this episode, Sevana and Chloe dive in to how to retain talent, measure value and create experiences to retain your staff.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?   Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
Send us Fan Mail Support the show ]]></itunes:summary>
    <description><![CDATA[<p>#11: In this episode, Sevana and Chloe dive in to how to retain talent, measure value and create experiences to retain your staff.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#11: In this episode, Sevana and Chloe dive in to how to retain talent, measure value and create experiences to retain your staff.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sun, 01 Aug 2021 06:00:00 -0400</pubDate>
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    <itunes:duration>2640</itunes:duration>
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  <item>
    <itunes:title>What Happens To Your Business When Something Happens To You</itunes:title>
    <title>What Happens To Your Business When Something Happens To You</title>
    <itunes:summary><![CDATA[#10: In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?   Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
Send us Fan Mail Support the show ]]></itunes:summary>
    <description><![CDATA[<p>#10: In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#10: In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Thu, 15 Jul 2021 07:00:00 -0400</pubDate>
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    <itunes:duration>2920</itunes:duration>
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  <item>
    <itunes:title>Who are you? Identifying your role within your company/separating yourself from your company</itunes:title>
    <title>Who are you? Identifying your role within your company/separating yourself from your company</title>
    <itunes:summary><![CDATA[#9: **Uh-Oh. This episode is being re-recorded. We'll upload it as soon as we have it done (again)!**  In this episode, Sevana and Chloe will help you define who you are, who you are to and within your company, who you want to be, and then separate those roles to help you separate yourself from your company.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?   Let us know here: thebusinessbehindsmallbusiness@gmail.co...]]></itunes:summary>
    <description><![CDATA[<p>#9: **Uh-Oh. This episode is being re-recorded. We&apos;ll upload it as soon as we have it done (again)!**<br/><br/>In this episode, Sevana and Chloe will help you define who you are, who you are to and within your company, who you want to be, and then separate those roles to help you separate yourself from your company.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#9: **Uh-Oh. This episode is being re-recorded. We&apos;ll upload it as soon as we have it done (again)!**<br/><br/>In this episode, Sevana and Chloe will help you define who you are, who you are to and within your company, who you want to be, and then separate those roles to help you separate yourself from your company.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Thu, 15 Jul 2021 06:00:00 -0400</pubDate>
    <itunes:duration>21</itunes:duration>
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  <item>
    <itunes:title>What is Commingling and Why You Really Shouldn&#39;t Do This To Your Company</itunes:title>
    <title>What is Commingling and Why You Really Shouldn&#39;t Do This To Your Company</title>
    <itunes:summary><![CDATA[#8: In this episode, our hosts, Sevana Stone and Chloe Lee discuss what does commingling in your business looks like, what are the consequences, and how to stop doing this to your business.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?   Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
Send us Fan Mail Support the show ]]></itunes:summary>
    <description><![CDATA[<p>#8: In this episode, our hosts, Sevana Stone and Chloe Lee discuss what does commingling in your business looks like, what are the consequences, and how to stop doing this to your business.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#8: In this episode, our hosts, Sevana Stone and Chloe Lee discuss what does commingling in your business looks like, what are the consequences, and how to stop doing this to your business.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? <br/><br/>Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Wed, 30 Jun 2021 07:00:00 -0400</pubDate>
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  <item>
    <itunes:title>Your business is in a financial crisis! Or is it? How would you know?</itunes:title>
    <title>Your business is in a financial crisis! Or is it? How would you know?</title>
    <itunes:summary><![CDATA[#7. In this episode, our hosts, Sevana Stone and Chloe Lee go over RED FLAGS on your financial reports so you know what to look for!  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
Send us Fan Mail Support the show ]]></itunes:summary>
    <description><![CDATA[<p>#7. In this episode, our hosts, Sevana Stone and Chloe Lee go over RED FLAGS on your financial reports so you know what to look for!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#7. In this episode, our hosts, Sevana Stone and Chloe Lee go over RED FLAGS on your financial reports so you know what to look for!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Tue, 15 Jun 2021 07:00:00 -0400</pubDate>
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    <itunes:title>Bookkeeping Terms And Why You Should Know Them</itunes:title>
    <title>Bookkeeping Terms And Why You Should Know Them</title>
    <itunes:summary><![CDATA[#6: In this episode, our hosts, Sevana Stone and Chloe Lee discuss essential bookkeeping terms that are all business owners should be familiar with and can use to know their financial reports better to manage the business.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
Send us Fan Mail Support the...]]></itunes:summary>
    <description><![CDATA[<p>#6: In this episode, our hosts, Sevana Stone and Chloe Lee discuss essential bookkeeping terms that are all business owners should be familiar with and can use to know their financial reports better to manage the business.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#6: In this episode, our hosts, Sevana Stone and Chloe Lee discuss essential bookkeeping terms that are all business owners should be familiar with and can use to know their financial reports better to manage the business.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <itunes:title>Working IN Your Business vs. Working ON Your Business</itunes:title>
    <title>Working IN Your Business vs. Working ON Your Business</title>
    <itunes:summary><![CDATA[#5: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you've created a job for yourself rather than the business owner that you set out to be!  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness....]]></itunes:summary>
    <description><![CDATA[<p>#5: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you&apos;ve created a job for yourself rather than the business owner that you set out to be!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#5: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you&apos;ve created a job for yourself rather than the business owner that you set out to be!<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sat, 15 May 2021 07:00:00 -0400</pubDate>
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    <itunes:title>How To Make Working From Home Work</itunes:title>
    <title>How To Make Working From Home Work</title>
    <itunes:summary><![CDATA[#4: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ideas, tips, and tricks of how to work from home and making it work, whether you've voluntarily or involuntarily are at risk of merging your personal space with your business space.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com ...]]></itunes:summary>
    <description><![CDATA[<p>#4: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ideas, tips, and tricks of how to work from home and making it work, whether you&apos;ve voluntarily or involuntarily are at risk of merging your personal space with your business space.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#4: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ideas, tips, and tricks of how to work from home and making it work, whether you&apos;ve voluntarily or involuntarily are at risk of merging your personal space with your business space.<br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Sat, 01 May 2021 07:00:00 -0400</pubDate>
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    <itunes:title>Letting Go of Toxic Clients</itunes:title>
    <title>Letting Go of Toxic Clients</title>
    <itunes:summary><![CDATA[#3: In this episode, our hosts, Sevana Stone and Chloe Lee talk about identifying toxic clients and ways to improve those relationships or, if needed, knowing when it's time to call it quits and how to handle exiting those toxic relationships.   Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness.com 
S...]]></itunes:summary>
    <description><![CDATA[<p>#3: In this episode, our hosts, Sevana Stone and Chloe Lee talk about identifying toxic clients and ways to improve those relationships or, if needed, knowing when it&apos;s time to call it quits and how to handle exiting those toxic relationships. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#3: In this episode, our hosts, Sevana Stone and Chloe Lee talk about identifying toxic clients and ways to improve those relationships or, if needed, knowing when it&apos;s time to call it quits and how to handle exiting those toxic relationships. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Thu, 15 Apr 2021 07:00:00 -0400</pubDate>
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    <itunes:title>Built to Sell vs. Built to Inherit</itunes:title>
    <title>Built to Sell vs. Built to Inherit</title>
    <itunes:summary><![CDATA[#2: In this episode, our hosts, Sevana Stone and Chloe Lee talk about their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell.   Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com  Check out our website! www.thebusinessbehindsmallbusiness...]]></itunes:summary>
    <description><![CDATA[<p>#2: In this episode, our hosts, Sevana Stone and Chloe Lee talk about their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#2: In this episode, our hosts, Sevana Stone and Chloe Lee talk about their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Thu, 01 Apr 2021 07:00:00 -0400</pubDate>
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    <itunes:title>Intro to BBSB</itunes:title>
    <title>Intro to BBSB</title>
    <itunes:summary><![CDATA[#1: In this episode, we introduce our hosts, Sevana Stone and Chloe Lee. They speak to why they created the Business Behind Small Business and their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell.   Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusi...]]></itunes:summary>
    <description><![CDATA[<p>#1: In this episode, we introduce our hosts, Sevana Stone and Chloe Lee. They speak to why they created the Business Behind Small Business and their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></description>
    <content:encoded><![CDATA[<p>#1: In this episode, we introduce our hosts, Sevana Stone and Chloe Lee. They speak to why they created the Business Behind Small Business and their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell. <br/><br/>Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business&quot;? Let us know here: thebusinessbehindsmallbusiness@gmail.com<br/><br/>Check out our website! www.thebusinessbehindsmallbusiness.com</p>
<p><a target="_blank" href="https://www.buzzsprout.com/1551583/fan_mail/new">Send us Fan Mail</a></p><p><a rel="payment" href="https://www.buzzsprout.com/1551583/support">Support the show</a></p>]]></content:encoded>
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    <pubDate>Tue, 16 Mar 2021 07:00:00 -0400</pubDate>
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