Beyond the Mats & Mirrors

From SEO to AEO Mastery: Stephen Reinstein’s AI Playbook for Studios

Fri, 05 Dec 2025 00:00:00 -0500

In this episode of Beyond the Mats and Mirrors, Stephen Reinstein breaks down the massive shift AI is creating in how families find martial arts and dance programs—and what studios must do to stay relevant. Stephen reveals why parents are turning to tools like ChatGPT instead of Google, how “Answer Engines” decide which studios to recommend, and the simple website updates that can instantly increase visibility. We dive into the rise of AEO, the power of consistent content, and how AI-driven follow-up is changing enrollment forever. Whether you're trying to modernize an outdated site, improve your rankings, or future-proof your studio as search evolves, this episode gives you clear, actionable steps to stay ahead instead of getting left behind.

Donuts, Dedication, and Dominance: Kevin Krinsky’s Local Marketing Masterclass

Mon, 01 Dec 2025 21:00:00 -0500

In this episode of Beyond the Mats and Mirrors, school owner Kevin Krinsky shares how he transformed a side hustle into a thriving Taekwondo academy rooted deeply in community connection. We unpack his grassroots marketing playbook, from school partnerships and local events to his now-famous “TaekwonDonut” collaboration. Kevin dives into the power of showing up, building young leaders, and becoming the recognized face in his town. Whether you're looking to grow enrollment, strengthen community ties, or stand out in a crowded market, this episode delivers practical, down-to-earth strategies you can use right away.

From UFC to Family Focused: Joe Lauzon’s Academy Success Secrets

Tue, 14 Oct 2025 11:00:00 -0400

In this episode of Beyond the Mats and Mirrors, UFC veteran Joe Lauzon shares his journey from pro fighting to running a thriving martial arts school. We dive into his people-first business model, scalable systems, and the secret behind his studio’s marketing success—hint: it's all about the photos. Whether you’re a new school owner or scaling your second location, this one’s packed with golden insights.

Mass Enrollments That Actually Work: Michael Perri of MAIA / Championship Martial Arts

Wed, 05 Jun 2024 21:00:00 -0400

Join host Stephen Reinstein in an electrifying episode as he sits down with Michael Perri, the dynamic COO of MAIA and head of the Licensing Department at Championship Martial Arts. Discover groundbreaking strategies for boosting student enrollment through mass enrollments and learn how to keep the momentum going strong even during the summer months. Whether you’re a martial arts school owner, an educator, or simply passionate about growth and success, this episode is packed with actionable insights and expert tips that you won’t want to miss. Tune in and transform your approach to student engagement and retention today!

8 - Duane & Lauren Spires - Success Team Coaching

Thu, 25 Apr 2024 15:00:00 -0400

Join Stephen Reinstein for an enlightening episode of the Market Muscles podcast featuring Duane & Lauren Spires from Success Team Coaching, who are renowned experts in transforming martial arts schools, dance studios, and childcare centers into highly profitable ventures. In this engaging session, they delve into proven strategies for boosting revenue, increasing student enrollment, and improving staff recruitment. Whether you’re aiming to enhance your summer camp or after-school program, Duane and Lauren offer actionable insights that can help you achieve a seven-figure success. Tune in to learn how to refine your business model, optimize operations, and lead your organization to new heights. Don't miss out on this opportunity to elevate your business with expert advice from the best in the industry!

7 - Donovan Rider - CEO & Founder of Charleston Taekwondo (9 Locations & Growing)

Fri, 29 Mar 2024 23:00:00 -0400

Donovan Rider, CEO & Founder of Charleston Taekwondo joined The Market Muscles Podcast where he's charged insights into what's allowed him to expand to 9 martial arts, summer camp, and after-school locations in just a few years, with plans for many more!

6 - Jason Silverman - CEO & Co-Founder of Powerful Words

Mon, 18 Jan 2021 06:00:00 -0500

Jason Silverman, CEO & Co-Founder of Powerful Words joins The Market Muscles Podcast to discuss his take on business coaching for child activity center businesses, his unique experience with "E-Myth" by Michael Gerber, and more.

4 - Mike Storms - Certified Health & Wellness Coach

Thu, 07 Jan 2021 09:00:00 -0500

Mike Storms, certified health & wellness coach + martial arts school owner, joins The Market Muscles Podcast and talks about the power of nutrition, choices, mindset, and more. Learn how Mike added over $20,000/month to his bottom line without any additional expenses.

2 - Cris Rodriguez from Gracie PAC MMA

Sun, 03 Jan 2021 09:00:00 -0500

Cris Rodriguez, owner of Gracie PAC MMA out of Tampa, FL, breaks down what has made her school so successful. Learn the exact marketing strategies that Cris has implemented to her business which allows her desired lifestyle.

1 - Frank Sahlein from 3rd Level Consulting

Mon, 28 Dec 2020 16:00:00 -0500

Frank Sahlein, owner of 3rd Level Consulting joins Stephen Reinstein to discuss business expansion, selling a business, and retirement, and how they all work for child activity centers such as martial arts schools, gymnastics studios, and more.