BBNmixtape Wed, 25 Mar 2026 02:14:07 -0400 https://bbnmixtape.buzzsprout.com en-gb © 2026 BBNmixtape yes d822550e-a065-560e-9d6a-ac41d5524c49 BBN serial false Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

]]> Buzzsprout (https://www.buzzsprout.com) B2B marketing, B2B, marketing, brand marketing, content marketing, account based marketing, partner marketing, account-based marketing, business to business marketing BBN https://storage.buzzsprout.com/qr78e7kppcybyasozvamdo3y36ug?.jpg BBNmixtape Work-Life Balance for Young Professionals Work-Life Balance for Young Professionals Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid changes to adapting to new technologies and work environments, this discussion offers insights into how young professionals can thrive. We explore strategies for achieving work-life balance, the importance of continuous learning, and the role of AI as a tool rather than a crutch. Join us as we uncover the resilience and adaptability that define Gen Z's approach to career growth and success.

]]> Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid changes to adapting to new technologies and work environments, this discussion offers insights into how young professionals can thrive. We explore strategies for achieving work-life balance, the importance of continuous learning, and the role of AI as a tool rather than a crutch. Join us as we uncover the resilience and adaptability that define Gen Z's approach to career growth and success.

]]> BBN Buzzsprout-18204072 Mon, 17 Nov 2025 16:00:00 +0000 1832 6 4 full false Long-term versus short-term: Richard (True) and Raluca (STOICA) debate which marketing strategy is better for growth Long-term versus short-term: Richard (True) and Raluca (STOICA) debate which marketing strategy is better for growth In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most persistent tensions: should you focus on short-term demand generation or long-term brand building? 

Raluca makes the case for short-term tactics, arguing for speed, measurability, and immediate ROI that keeps budgets flowing and managers happy. 

Richard counters with evidence that brand building is the true hero, citing the 90% rule where buyers choose from just three brands that come to mind when they enter the market. 

The conversation explores budget allocation, the rise of new channels like connected TV and YouTube, and how AI might democratize high-quality brand production. Both debaters ultimately agree that the ideal approach requires the full team on the pitch - but disagree on where to start. 

This episode sets up Richard's upcoming masterclass on the five principles of growth and optimal budget splits between brand and sales activation.

]]> In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most persistent tensions: should you focus on short-term demand generation or long-term brand building? 

Raluca makes the case for short-term tactics, arguing for speed, measurability, and immediate ROI that keeps budgets flowing and managers happy. 

Richard counters with evidence that brand building is the true hero, citing the 90% rule where buyers choose from just three brands that come to mind when they enter the market. 

The conversation explores budget allocation, the rise of new channels like connected TV and YouTube, and how AI might democratize high-quality brand production. Both debaters ultimately agree that the ideal approach requires the full team on the pitch - but disagree on where to start. 

This episode sets up Richard's upcoming masterclass on the five principles of growth and optimal budget splits between brand and sales activation.

]]> BBN Buzzsprout-18095759 Wed, 29 Oct 2025 11:00:00 +0000 966 6 3 full false Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027.

Today we celebrate wob and their remarkable 38-year partnership with BBN - the longest partnership we have, beginning in 1987 the same year BBN was founded as one of our founding partners. We're joined by Carola Hecker, their Client Services Director, who has spent several years on the BBN advisory board.

In this milestone episode, Carola Hecker reflects on wob's extraordinary 38-year journey as one of BBN's founding partners, starting from 1987. She shares how BBN has evolved from being "nice to have" like a hotel swimming pool to becoming a core element of what wob offers and a key driver for their success. Carola takes us through memorable moments including hosting the annual agency meeting with a medieval castle banquet, and details their complex global campaign for WEG - a $7 billion Brazilian company - that showcased true matrix collaboration across continents. The conversation explores how BBN has grown more business-oriented while maintaining its inspiring and colorful culture, and reveals the personal leadership lessons learned from working in this international environment.

Key Points:

  • From Founding Partner to Core Success Driver: How BBN evolved from a "nice to have" service to a core element of wob's offering over 38 years
  • Personal Connection Through Shared Experiences: Building lasting business relationships through memorable events like medieval banquets and getting to know people beyond job titles
  • Matrix Collaboration in Action: Managing a complex global campaign for WEG with 120 users across four user groups, with different agencies leading specific expertise areas
  • Cultural Intelligence in Global Work: Learning that "culture eats the best intentions for breakfast" and adapting leadership style for international environments
  • Business Evolution: BBN feeling "more grown up" today - still fun and inspiring but significantly more business-oriented with sharpened methodologies and aligned processes
  • Knowledge Exchange Beyond Geography: Gaining insights from Japanese business etiquette through BBN partners to better serve European clients
]]> Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027.

Today we celebrate wob and their remarkable 38-year partnership with BBN - the longest partnership we have, beginning in 1987 the same year BBN was founded as one of our founding partners. We're joined by Carola Hecker, their Client Services Director, who has spent several years on the BBN advisory board.

In this milestone episode, Carola Hecker reflects on wob's extraordinary 38-year journey as one of BBN's founding partners, starting from 1987. She shares how BBN has evolved from being "nice to have" like a hotel swimming pool to becoming a core element of what wob offers and a key driver for their success. Carola takes us through memorable moments including hosting the annual agency meeting with a medieval castle banquet, and details their complex global campaign for WEG - a $7 billion Brazilian company - that showcased true matrix collaboration across continents. The conversation explores how BBN has grown more business-oriented while maintaining its inspiring and colorful culture, and reveals the personal leadership lessons learned from working in this international environment.

Key Points:

  • From Founding Partner to Core Success Driver: How BBN evolved from a "nice to have" service to a core element of wob's offering over 38 years
  • Personal Connection Through Shared Experiences: Building lasting business relationships through memorable events like medieval banquets and getting to know people beyond job titles
  • Matrix Collaboration in Action: Managing a complex global campaign for WEG with 120 users across four user groups, with different agencies leading specific expertise areas
  • Cultural Intelligence in Global Work: Learning that "culture eats the best intentions for breakfast" and adapting leadership style for international environments
  • Business Evolution: BBN feeling "more grown up" today - still fun and inspiring but significantly more business-oriented with sharpened methodologies and aligned processes
  • Knowledge Exchange Beyond Geography: Gaining insights from Japanese business etiquette through BBN partners to better serve European clients
]]> BBN Buzzsprout-17727445 Mon, 01 Sep 2025 09:00:00 +0100 903 6 2 full false Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honour those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027.

Today, we celebrate Luxid Group and its remarkable 28-year partnership with BBN. We're joined by Susanna Juusti, their Chief Operations Officer, whose journey began in 1996 when their agency was called Idea Development - starting with just 10-15 people in Finland.

In this milestone episode, Susanna Juusti takes us through Luxid Group's transformative 28-year journey with BBN, from a small Finnish agency called Idea Development to today's 180-person international operation across three countries. We explore how BBN's honest, open relationships between agency owners have shaped both business growth and personal development. Susanna shares insights from her time on BBN's executive board around 2010, the agency's evolution through rebranding to IDBBN, and their 2022 merger with Luxus Worldwide. The conversation reveals how the partnership has been instrumental in navigating major transitions, including their approach to AI technology. It demonstrates how true partnership creates lasting value through shared learning and genuine friendships.

Key Points:

  • From Small to Global: Growing from 10-15 people in the 90s to 180 people across three countries, with BBN providing crucial guidance for international expansion
  • Board Leadership Experience: Serving on BBN's executive board taught valuable lessons about global business and provided personal development opportunities
  • Evolution of Network Value: The shift from geographic market entry support to specialised expertise and competency sharing in today's internet-connected world
  • Honest Business Relationships: The unique value of open, transparent discussions between agency owners about real business challenges and solutions
  • Strategic Partnership Growth: The 2022 merger with Luxus Worldwide formed Luxid Group, with BBN connections helping them find partner Tricom
  • AI as Opportunity: Leveraging technical backgrounds in marketing automation and development to embrace AI transformation rather than see it as a threat
]]> Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honour those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027.

Today, we celebrate Luxid Group and its remarkable 28-year partnership with BBN. We're joined by Susanna Juusti, their Chief Operations Officer, whose journey began in 1996 when their agency was called Idea Development - starting with just 10-15 people in Finland.

In this milestone episode, Susanna Juusti takes us through Luxid Group's transformative 28-year journey with BBN, from a small Finnish agency called Idea Development to today's 180-person international operation across three countries. We explore how BBN's honest, open relationships between agency owners have shaped both business growth and personal development. Susanna shares insights from her time on BBN's executive board around 2010, the agency's evolution through rebranding to IDBBN, and their 2022 merger with Luxus Worldwide. The conversation reveals how the partnership has been instrumental in navigating major transitions, including their approach to AI technology. It demonstrates how true partnership creates lasting value through shared learning and genuine friendships.

Key Points:

  • From Small to Global: Growing from 10-15 people in the 90s to 180 people across three countries, with BBN providing crucial guidance for international expansion
  • Board Leadership Experience: Serving on BBN's executive board taught valuable lessons about global business and provided personal development opportunities
  • Evolution of Network Value: The shift from geographic market entry support to specialised expertise and competency sharing in today's internet-connected world
  • Honest Business Relationships: The unique value of open, transparent discussions between agency owners about real business challenges and solutions
  • Strategic Partnership Growth: The 2022 merger with Luxus Worldwide formed Luxid Group, with BBN connections helping them find partner Tricom
  • AI as Opportunity: Leveraging technical backgrounds in marketing automation and development to embrace AI transformation rather than see it as a threat
]]> BBN Buzzsprout-17669989 Thu, 14 Aug 2025 11:00:00 +0100 1317 6 1 full false Can Cannes Can with Mike Ruby of Park & Battery Can Cannes Can with Mike Ruby of Park & Battery Key Links:

Park & Battery: https://parkandbattery.com

Park & Battery LinkedIn: https://www.linkedin.com/company/parkandbattery

BBN | Agency X: www.bbn-international.com/agencyx

This episode Ed Davis rewinds the reel on Cannes Lions to ask whether the festival is finally judging B2B work on its own creative terms. His guide is Michael Ruby, fresh from the Croisette after Park & Battery’s Roto-Rooter campaign became one of only a handful of pure-play B2B entries to make the Creative B2B shortlist.

The vibe in Cannes
Ruby describes a “whirlwind” first visit: endless content, dizzying networking and—crucially—a palpable momentum for business-to-business brands. With B2B entries up to 415 this year, he believes the new compliance checks have helped weed out thinly veiled B2C work and sharpen the category’s focus on genuine business impact.

Evolving judging criteria
Both host and guest agree the jury is learning to look beyond clever execution to lasting impact. Ruby notes that the best-in-class entries marry creativity with commercial proof: not just impressions and clicks, but measurable shifts in buying intent or brand preference. Yet very few campaigns—his own included—are “culturally sticky” enough to be remembered in five years, a challenge he throws down to the industry.

Behind the Roto-Rooter short-lister
Turning America’s best-known plumber into an emotional storyteller started with one insight: nearly half of small businesses never reopen after a major flood. From there Park & Battery pushed a long-trusted client to embrace talking toilets, wry humour and a budget-friendly regional media plan. Stakeholders bought in instantly—as long as every line stayed technically accurate for professional plumbers.

 Data, emotion and AI
The pair dissect the uneasy dance between performance metrics and brand building. Gartner still says 60 % of martech sits idle; Cannes jurors can hardly be expected to decode MQLs and SQLs, so agencies must translate data into clearly meaningful outcomes. On AI, Ruby sees a gulf between public bravado and private anxiety: smart teams are automating the menial to free humans for concept craft, while audiences begin to recoil at low-grade “AI slop”.

Campaigns that raised the bar
Beyond his own work, Ruby highlights AXA’s “Three Words” domestic-abuse clause, Spotify/FCB’s “Song for Every CMO” (with just 14 hyper-targeted impressions) and Vaseline’s TikTok verification series as benchmarks that blend purpose, precision and share-worthy storytelling.

Advice for would-be Lion-tamers
“Stop sitting on the side-lines.” B2B specialists have the craft, but must invest time and a modest budget in world-class case films. If Park & Battery can do it four years in, anyone can. The only real barrier is deciding to enter.

]]> Key Links:

Park & Battery: https://parkandbattery.com

Park & Battery LinkedIn: https://www.linkedin.com/company/parkandbattery

BBN | Agency X: www.bbn-international.com/agencyx

This episode Ed Davis rewinds the reel on Cannes Lions to ask whether the festival is finally judging B2B work on its own creative terms. His guide is Michael Ruby, fresh from the Croisette after Park & Battery’s Roto-Rooter campaign became one of only a handful of pure-play B2B entries to make the Creative B2B shortlist.

The vibe in Cannes
Ruby describes a “whirlwind” first visit: endless content, dizzying networking and—crucially—a palpable momentum for business-to-business brands. With B2B entries up to 415 this year, he believes the new compliance checks have helped weed out thinly veiled B2C work and sharpen the category’s focus on genuine business impact.

Evolving judging criteria
Both host and guest agree the jury is learning to look beyond clever execution to lasting impact. Ruby notes that the best-in-class entries marry creativity with commercial proof: not just impressions and clicks, but measurable shifts in buying intent or brand preference. Yet very few campaigns—his own included—are “culturally sticky” enough to be remembered in five years, a challenge he throws down to the industry.

Behind the Roto-Rooter short-lister
Turning America’s best-known plumber into an emotional storyteller started with one insight: nearly half of small businesses never reopen after a major flood. From there Park & Battery pushed a long-trusted client to embrace talking toilets, wry humour and a budget-friendly regional media plan. Stakeholders bought in instantly—as long as every line stayed technically accurate for professional plumbers.

 Data, emotion and AI
The pair dissect the uneasy dance between performance metrics and brand building. Gartner still says 60 % of martech sits idle; Cannes jurors can hardly be expected to decode MQLs and SQLs, so agencies must translate data into clearly meaningful outcomes. On AI, Ruby sees a gulf between public bravado and private anxiety: smart teams are automating the menial to free humans for concept craft, while audiences begin to recoil at low-grade “AI slop”.

Campaigns that raised the bar
Beyond his own work, Ruby highlights AXA’s “Three Words” domestic-abuse clause, Spotify/FCB’s “Song for Every CMO” (with just 14 hyper-targeted impressions) and Vaseline’s TikTok verification series as benchmarks that blend purpose, precision and share-worthy storytelling.

Advice for would-be Lion-tamers
“Stop sitting on the side-lines.” B2B specialists have the craft, but must invest time and a modest budget in world-class case films. If Park & Battery can do it four years in, anyone can. The only real barrier is deciding to enter.

]]> BBN Buzzsprout-17401276 Thu, 26 Jun 2025 04:00:00 +0100 2332 5 9 full false Employer Brand with John Williamson of LinkedIn Employer Brand with John Williamson of LinkedIn In this insightful podcast episode, host Peter Lyall sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational success. The discussion centers around how a strong employer brand not only attracts top talent but also enhances market positioning and customer engagement. John explains that at its core, employer branding is about creating a fun and engaging work environment where employees feel valued and connected to the company’s mission and culture.

Throughout the conversation, they explore the alignment of internal employee engagement with external brand perception, emphasizing that leadership’s authenticity and commitment to a clear set of values are crucial to fostering a positive workplace culture. John highlights the importance of measurable metrics—such as employee engagement scores, retention rates, and participation in advocacy programs—to gauge the effectiveness of employer branding initiatives. Drawing on examples like LinkedIn’s own strategies and the legendary craftsmanship at Rolls Royce, he illustrates how shared values and consistent communication create enduring organizational success.

The episode also addresses challenges in today’s fluctuating work environment, suggesting that regular one-on-one check-ins, open communication channels, and even simple gestures like saying “thank you” are vital tools for re-engaging a disillusioned workforce. Finally, the discussion touches on contemporary issues, including diversity, equality, and inclusion, affirming that these remain indispensable aspects of a robust employer brand.

Key Points:

  • Definition & Importance: Employer branding is about creating an engaging work culture that attracts top talent and drives business success.
  • Alignment of Culture & Strategy: Effective employer branding requires synchronizing internal cultural initiatives with external brand messaging, leveraging leadership, HR, and marketing.
  • Measurement & Engagement: Key metrics like employee satisfaction, retention, and advocacy programs are essential to assess and boost the effectiveness of employer branding efforts.
  • Authentic Communication: Regular check-ins, transparent leadership, and acknowledging employee contributions are critical in maintaining a healthy workplace atmosphere.
]]> In this insightful podcast episode, host Peter Lyall sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational success. The discussion centers around how a strong employer brand not only attracts top talent but also enhances market positioning and customer engagement. John explains that at its core, employer branding is about creating a fun and engaging work environment where employees feel valued and connected to the company’s mission and culture.

Throughout the conversation, they explore the alignment of internal employee engagement with external brand perception, emphasizing that leadership’s authenticity and commitment to a clear set of values are crucial to fostering a positive workplace culture. John highlights the importance of measurable metrics—such as employee engagement scores, retention rates, and participation in advocacy programs—to gauge the effectiveness of employer branding initiatives. Drawing on examples like LinkedIn’s own strategies and the legendary craftsmanship at Rolls Royce, he illustrates how shared values and consistent communication create enduring organizational success.

The episode also addresses challenges in today’s fluctuating work environment, suggesting that regular one-on-one check-ins, open communication channels, and even simple gestures like saying “thank you” are vital tools for re-engaging a disillusioned workforce. Finally, the discussion touches on contemporary issues, including diversity, equality, and inclusion, affirming that these remain indispensable aspects of a robust employer brand.

Key Points:

  • Definition & Importance: Employer branding is about creating an engaging work culture that attracts top talent and drives business success.
  • Alignment of Culture & Strategy: Effective employer branding requires synchronizing internal cultural initiatives with external brand messaging, leveraging leadership, HR, and marketing.
  • Measurement & Engagement: Key metrics like employee satisfaction, retention, and advocacy programs are essential to assess and boost the effectiveness of employer branding efforts.
  • Authentic Communication: Regular check-ins, transparent leadership, and acknowledging employee contributions are critical in maintaining a healthy workplace atmosphere.
]]> BBN Buzzsprout-17000596 Fri, 18 Apr 2025 12:00:00 +0100 1785 5 8 full false WorldFest 2024 Preview with Cameron Clarke of The Drum WorldFest 2024 Preview with Cameron Clarke of The Drum In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of creativity in B2B, the balance between brand-building and demand generation, and the impact of AI on marketing strategy. Cameron shares his insights on what makes for a strong CMO-CRO relationship, how relationship marketing is changing, and the unique opportunities sports marketing presents for B2B brands. Whether you're attending WorldFest or tuning in from afar, this conversation offers a sneak peek into the challenges, innovations, and opportunities driving the future of B2B marketing. Get ready for practical insights and forward-thinking strategies from one of the industry’s most seasoned observers.

]]> In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of creativity in B2B, the balance between brand-building and demand generation, and the impact of AI on marketing strategy. Cameron shares his insights on what makes for a strong CMO-CRO relationship, how relationship marketing is changing, and the unique opportunities sports marketing presents for B2B brands. Whether you're attending WorldFest or tuning in from afar, this conversation offers a sneak peek into the challenges, innovations, and opportunities driving the future of B2B marketing. Get ready for practical insights and forward-thinking strategies from one of the industry’s most seasoned observers.

]]> BBN Buzzsprout-16091055 Tue, 12 Nov 2024 12:00:00 +0000 1692 5 7 full false WorldFest 2024: The B2B Revolution is Here WorldFest 2024: The B2B Revolution is Here In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of technology and AI on marketing strategies, and the importance of collaboration between marketing and sales teams. 

For Info on WorldFest, visit: https://events.thedrum.com/b2bworldfest/

For a discounted ticket to either the London or Chicago events, use code ed10

]]> In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of technology and AI on marketing strategies, and the importance of collaboration between marketing and sales teams. 

For Info on WorldFest, visit: https://events.thedrum.com/b2bworldfest/

For a discounted ticket to either the London or Chicago events, use code ed10

]]> BBN Buzzsprout-15871292 Fri, 04 Oct 2024 23:00:00 +0100 2783 5 6 full false Global to Local: The case for localization with Geri Sancho of LinkedIn Global to Local: The case for localization with Geri Sancho of LinkedIn On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while being relevant to local consumers. 

During the podcast Geri hits on adapting global marketing strategies to meet local market needs, including cultural, social, and regulatory differences. She also discusses how companies often struggle with effectively joining global and local objectives, but successful localisation can give them a competitive edge and foster trust and loyalty with consumers. 

]]> On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while being relevant to local consumers. 

During the podcast Geri hits on adapting global marketing strategies to meet local market needs, including cultural, social, and regulatory differences. She also discusses how companies often struggle with effectively joining global and local objectives, but successful localisation can give them a competitive edge and foster trust and loyalty with consumers. 

]]> BBN Buzzsprout-15485321 Sat, 27 Jul 2024 19:00:00 +0100 2013 5 5 full false Thought Leadership with Raffy Vota of LinkedIn Thought Leadership with Raffy Vota of LinkedIn Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry experts. LinkedIn provides a framework for executives to identify their brand archetypes, such as visionary, evangelist, guide, or mentor, and align their content with their passion points. The three P's model (profile, publishing, participation) helps executives gradually build their thought leadership presence on LinkedIn. It is important to have an up-to-date profile, engage with the network, and publish content that resonates with the target audience.

Takeaways

  • Thought leadership builds trust, credibility and differentiation for a brand
  • Executives should identify their brand archetypes and align their content with their passion points
  • Thought leadership requires an investment of time and resources 
]]> Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry experts. LinkedIn provides a framework for executives to identify their brand archetypes, such as visionary, evangelist, guide, or mentor, and align their content with their passion points. The three P's model (profile, publishing, participation) helps executives gradually build their thought leadership presence on LinkedIn. It is important to have an up-to-date profile, engage with the network, and publish content that resonates with the target audience.

Takeaways

  • Thought leadership builds trust, credibility and differentiation for a brand
  • Executives should identify their brand archetypes and align their content with their passion points
  • Thought leadership requires an investment of time and resources 
]]> BBN Buzzsprout-15336901 Sun, 30 Jun 2024 21:00:00 +0100 1914 5 4 full false Trends Survey for Central and Eastern Europe Trends Survey for Central and Eastern Europe In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who is the namesake of Stoica and operate out of Romania. 

These group of Partners recently partnered together along with a fourth organization, eMarketing Stars, to survey nearly 40 corporate marketing leaders in the region about what is working, best channels / tactics as well as strategies and overall market trends for the Central and Eastern European region. It is a great piece of work and you’ll be able to find a copy of it here.

]]> In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who is the namesake of Stoica and operate out of Romania. 

These group of Partners recently partnered together along with a fourth organization, eMarketing Stars, to survey nearly 40 corporate marketing leaders in the region about what is working, best channels / tactics as well as strategies and overall market trends for the Central and Eastern European region. It is a great piece of work and you’ll be able to find a copy of it here.

]]> BBN Buzzsprout-15100514 Mon, 20 May 2024 14:00:00 +0100 2296 5 3 full false Navigating Japan: Expert Insights on B2B Success and Digital Trends Navigating Japan: Expert Insights on B2B Success and Digital Trends In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to effective marketing strategies and the impact of digital transformation on B2B communications. Robert will also share his top advice for foreign companies aiming to make their mark in Japan and discuss emerging trends that could redefine the future of B2B marketing in this vibrant market.

]]> In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to effective marketing strategies and the impact of digital transformation on B2B communications. Robert will also share his top advice for foreign companies aiming to make their mark in Japan and discuss emerging trends that could redefine the future of B2B marketing in this vibrant market.

]]> BBN Buzzsprout-14911506 Thu, 18 Apr 2024 09:00:00 +0100 2847 5 2 full false Interview with Latané Conant, CRO of 6sense Interview with Latané Conant, CRO of 6sense In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.

]]> In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.

]]> BBN Buzzsprout-14645154 Thu, 07 Mar 2024 12:00:00 +0000 1875 5 1 full false Spotlight Strategies: Mastering Media Attention in B2B Marketing Spotlight Strategies: Mastering Media Attention in B2B Marketing In this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B audiences. Join us as we explore the unique dynamics of various media types, from display advertising to social media and video content. We'll analyze the effectiveness of each medium in conveying complex B2B messages and discuss how this relates to Share of Voice and building lasting connections with your audience. We also discuss the importance of creating standout creative content to earn attention via the media channels we select.

]]> In this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B audiences. Join us as we explore the unique dynamics of various media types, from display advertising to social media and video content. We'll analyze the effectiveness of each medium in conveying complex B2B messages and discuss how this relates to Share of Voice and building lasting connections with your audience. We also discuss the importance of creating standout creative content to earn attention via the media channels we select.

]]> BBN Buzzsprout-13931737 Wed, 08 Nov 2023 05:00:00 +0000 1795 4 5 full false B2B Blueprint: Content Planning Mastery B2B Blueprint: Content Planning Mastery This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with  Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing efforts, you've landed in the right place.

]]> This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with  Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing efforts, you've landed in the right place.

]]> BBN Buzzsprout-13732974 Sat, 07 Oct 2023 10:00:00 +0100 1447 4 4 full false Creativity leads to Better Marketing Results Creativity leads to Better Marketing Results In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore the power of inspired visuals and compelling messaging. Discover how the right blend of education, entertainment, engagement, and inspiration can supercharge your strategy, captivate your audience, and drive business growth. For marketers, by marketers, tune in to BBN Mixtape, be bold and ignite your brand's creative spark!

]]> In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore the power of inspired visuals and compelling messaging. Discover how the right blend of education, entertainment, engagement, and inspiration can supercharge your strategy, captivate your audience, and drive business growth. For marketers, by marketers, tune in to BBN Mixtape, be bold and ignite your brand's creative spark!

]]> BBN Buzzsprout-13632345 Thu, 21 Sep 2023 09:00:00 +0100 1639 4 3 full true B2Brave B2Brave Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself.

 As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind on new sea changes in technology and audience behaviour, and have digressed in our belief to make an impact on the businesses we help lead. Our business is due for a rebrand. By following the data and honouring the humanity of our audiences, we can drive a renaissance for B2B.

Watch the presentation at Ignite USA HERE

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

]]> Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself.

 As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind on new sea changes in technology and audience behaviour, and have digressed in our belief to make an impact on the businesses we help lead. Our business is due for a rebrand. By following the data and honouring the humanity of our audiences, we can drive a renaissance for B2B.

Watch the presentation at Ignite USA HERE

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

]]> BBN Buzzsprout-13502798 Thu, 31 Aug 2023 06:00:00 +0100 1688 4 2 full true The Courageous Marketer The Courageous Marketer BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader.  In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes a courageous marketer.

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

]]> BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader.  In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes a courageous marketer.

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

]]> BBN Buzzsprout-13502777 Thu, 31 Aug 2023 06:00:00 +0100 1608 4 1 full false Leveraging Webinars for Effective B2B Marketing Leveraging Webinars for Effective B2B Marketing This podcast episode emphasises the tremendous potential of webinars as a key component of B2B marketing strategies. With their ability to captivate audiences, foster connections, and generate high-quality leads, webinars have emerged as a vital tool in the modern marketer's arsenal. By incorporating webinars into their marketing efforts, businesses can stay ahead of the curve, maximize engagement, and drive meaningful business growth in the B2B landscape.

]]> This podcast episode emphasises the tremendous potential of webinars as a key component of B2B marketing strategies. With their ability to captivate audiences, foster connections, and generate high-quality leads, webinars have emerged as a vital tool in the modern marketer's arsenal. By incorporating webinars into their marketing efforts, businesses can stay ahead of the curve, maximize engagement, and drive meaningful business growth in the B2B landscape.

]]> BBN Buzzsprout-13071640 Tue, 20 Jun 2023 06:00:00 +0100 1978 3 12 full false Coming to America - Part III Coming to America - Part III In this third episode of our mini-series about how to successfully bring your business to the Americas, Ed & Nikos are joined by Gordon Mackenzie, a seasoned sales and marketing professional in the Oil & Gas industry. Hailing from Scotland in the UK, Gordon has been successfully helping businesses expand and grow in the US for the last 20 years. His experience includes managing the integration of a small oilfield services company when it was acquired by one of Houston's three largest industry services companies. He is now helping an Australian-based company enter and grow in the Americas. Join us to learn more invaluable insights and advice when taking your business transatlantic.

]]> In this third episode of our mini-series about how to successfully bring your business to the Americas, Ed & Nikos are joined by Gordon Mackenzie, a seasoned sales and marketing professional in the Oil & Gas industry. Hailing from Scotland in the UK, Gordon has been successfully helping businesses expand and grow in the US for the last 20 years. His experience includes managing the integration of a small oilfield services company when it was acquired by one of Houston's three largest industry services companies. He is now helping an Australian-based company enter and grow in the Americas. Join us to learn more invaluable insights and advice when taking your business transatlantic.

]]> BBN Buzzsprout-12987015 Tue, 06 Jun 2023 09:00:00 +0100 1547 3 11 full false Coming to America - Part II Coming to America - Part II Welcome to part two of a three-part podcast series with Ed Davis and Nikos Lemanis who are exploring the challenges and opportunities that businesses face when coming to America to expand. In this episode, among other things, we discuss the importance of planning, having enough budget and resources and how to avoid the pitfalls of moving to such a vast and diverse market like the Americas.   So grab your coffee, and join us again as we explore the exciting world of transatlantic business.

]]> Welcome to part two of a three-part podcast series with Ed Davis and Nikos Lemanis who are exploring the challenges and opportunities that businesses face when coming to America to expand. In this episode, among other things, we discuss the importance of planning, having enough budget and resources and how to avoid the pitfalls of moving to such a vast and diverse market like the Americas.   So grab your coffee, and join us again as we explore the exciting world of transatlantic business.

]]> BBN Buzzsprout-12849125 Mon, 15 May 2023 08:00:00 +0100 1648 3 10 full false A B2B Digital Marketer’s Take on the 'New Bing' A B2B Digital Marketer’s Take on the 'New Bing' In this episode of BBNmixtape, Annette chats with Andrew Humphrey from BBN partner TricomB2B about his experience with The New Bing, Microsoft's revamped search engine that has received mixed reviews since its beta release.

While The New Bing promised a more personalised and intuitive search experience, some users have reported several issues that have made their search experience frustrating and ineffective.

Join us as we discuss if the New Bing really is as bad as some make it out to be, or should Google be worried? Let's find out.

]]> In this episode of BBNmixtape, Annette chats with Andrew Humphrey from BBN partner TricomB2B about his experience with The New Bing, Microsoft's revamped search engine that has received mixed reviews since its beta release.

While The New Bing promised a more personalised and intuitive search experience, some users have reported several issues that have made their search experience frustrating and ineffective.

Join us as we discuss if the New Bing really is as bad as some make it out to be, or should Google be worried? Let's find out.

]]> BBN Buzzsprout-12665898 Tue, 09 May 2023 04:00:00 +0100 1058 3 8 full false Navigating B2B Marketing in the Windy City: Insights for Ignite USA Navigating B2B Marketing in the Windy City: Insights for Ignite USA In this podcast, we'll be gathering some pre-event insights from B2B Marketing's Editor-in-Chief, Joel Harrison, who will be hosting their Ignite USA event in the bustling city of Chicago, where industry experts and thought leaders will gather in May to share their knowledge, expertise and innovativeness in B2B marketing. 

Listen to our fun bonus tips at the end of the podcast for the best places to visit in Chicago while you attend the event!


]]> In this podcast, we'll be gathering some pre-event insights from B2B Marketing's Editor-in-Chief, Joel Harrison, who will be hosting their Ignite USA event in the bustling city of Chicago, where industry experts and thought leaders will gather in May to share their knowledge, expertise and innovativeness in B2B marketing. 

Listen to our fun bonus tips at the end of the podcast for the best places to visit in Chicago while you attend the event!


]]> BBN Buzzsprout-12695264 Mon, 01 May 2023 22:00:00 +0100 2254 3 9 full false Coming to America - Part I Coming to America - Part I In today's episode, Ed Davis and Nikos Lemanis will explore the challenges and opportunities companies face when doing business in America. We'll dive into the cultural and regulatory differences between the two regions and share insights on navigating them. In a later episode, we'll also hear from a successful European business leader who has moved across the pond and learn about their experiences, lessons, and key takeaways. So please sit back, grab your coffee, and join us as we explore the exciting world of transatlantic business.

]]> In today's episode, Ed Davis and Nikos Lemanis will explore the challenges and opportunities companies face when doing business in America. We'll dive into the cultural and regulatory differences between the two regions and share insights on navigating them. In a later episode, we'll also hear from a successful European business leader who has moved across the pond and learn about their experiences, lessons, and key takeaways. So please sit back, grab your coffee, and join us as we explore the exciting world of transatlantic business.

]]> BBN Buzzsprout-12665476 Tue, 25 Apr 2023 02:00:00 +0100 1563 3 7 full false Marketing Automation Platforms Vs Funnel Software Marketing Automation Platforms Vs Funnel Software Welcome to this episode where we discuss Marketing Automation platforms and Sales funnel software with expert Andy Penkalski from BBN partner Bader Rutter. While Marketing Automation platforms automate marketing tasks like email marketing and social media management, Sales funnel software helps track leads and optimise the sales process. Signs that your business needs both include inconsistent lead generation and difficulty tracking leads. When selecting a tool, consider features, compatibility, and ease of use, but the best tool depends on your specific needs. Tune in for valuable insights on optimising your marketing and sales processes!

]]> Welcome to this episode where we discuss Marketing Automation platforms and Sales funnel software with expert Andy Penkalski from BBN partner Bader Rutter. While Marketing Automation platforms automate marketing tasks like email marketing and social media management, Sales funnel software helps track leads and optimise the sales process. Signs that your business needs both include inconsistent lead generation and difficulty tracking leads. When selecting a tool, consider features, compatibility, and ease of use, but the best tool depends on your specific needs. Tune in for valuable insights on optimising your marketing and sales processes!

]]> BBN Buzzsprout-12620617 Tue, 11 Apr 2023 13:00:00 +0100 1579 3 6 full false Battle of the Social Media Channels Battle of the Social Media Channels Being on social media is important, but you don’t have to be on every platform. Figure out where YOUR audience is. When someone Googles your business name, your organic social media presence will appear on the first page, so organic social media is important for your brand. 

In this episode, Josh McGee from BBN partner TricomB2B answers questions like what platform should B2B marketers put the most time and effort into? What platforms pose a challenge to B2B marketers? And why is it important to engage employees on your business's social media platforms?

]]> Being on social media is important, but you don’t have to be on every platform. Figure out where YOUR audience is. When someone Googles your business name, your organic social media presence will appear on the first page, so organic social media is important for your brand. 

In this episode, Josh McGee from BBN partner TricomB2B answers questions like what platform should B2B marketers put the most time and effort into? What platforms pose a challenge to B2B marketers? And why is it important to engage employees on your business's social media platforms?

]]> BBN and TricomB2B Buzzsprout-12484238 Tue, 21 Mar 2023 11:00:00 +0000 1452 socialmedia, linkedin, b2bmarketing 3 5 full false Networking - Tips and tricks to improve and network like a pro Networking - Tips and tricks to improve and network like a pro Our guest today is a professional and deliberate networker who knows a thing or two about creating and nurturing authentic business relationships. In today's world, networking is a necessity. It can help nurture leads which develop into lucrative business opportunities. But, for many of us, it's not easy. In fact, it can be extremely daunting, especially for introverts. Jennifer Valencia, a tax consultant from Houston, Texas, shares some tips and best practices in overcoming fears and inhibitions to help you have genuine and authentic discussions about your business with strangers!

]]> Our guest today is a professional and deliberate networker who knows a thing or two about creating and nurturing authentic business relationships. In today's world, networking is a necessity. It can help nurture leads which develop into lucrative business opportunities. But, for many of us, it's not easy. In fact, it can be extremely daunting, especially for introverts. Jennifer Valencia, a tax consultant from Houston, Texas, shares some tips and best practices in overcoming fears and inhibitions to help you have genuine and authentic discussions about your business with strangers!

]]> BBN Buzzsprout-12014431 Tue, 10 Jan 2023 10:00:00 +0000 1727 3 4 full false The Content Machine: How much is enough? The Content Machine: How much is enough? In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!

]]> In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!

]]> BBN Buzzsprout-11749860 Wed, 23 Nov 2022 11:00:00 +0000 2018 3 3 full false Seek and you shall find: The search for perfect SEO Seek and you shall find: The search for perfect SEO It's official! Google is pretty clever at filtering out poor content. That's great news for us and businesses that want to improve their Google search rankings by delivering content their customers want. It is terrible news for those who try and 'cheat the system' with AI-generated content and still try to hide 'invisible' keywords on their pages. Join us on this episode to learn some great tips on making SEO work for you from our SEO expert today, Dave Robinson.

]]> It's official! Google is pretty clever at filtering out poor content. That's great news for us and businesses that want to improve their Google search rankings by delivering content their customers want. It is terrible news for those who try and 'cheat the system' with AI-generated content and still try to hide 'invisible' keywords on their pages. Join us on this episode to learn some great tips on making SEO work for you from our SEO expert today, Dave Robinson.

]]> BBN Buzzsprout-11316814 Tue, 20 Sep 2022 06:00:00 +0100 1626 3 2 full false The Bold and the Plentiful: B2B media amplification tactics previously reserved for B2C The Bold and the Plentiful: B2B media amplification tactics previously reserved for B2C In the next 30 minutes, Zoe Elmore, Head of Media at BBN London, will share her two cents on why there has never been a better time for B2B marketers & brands to be bold with their data, media and amplification strategy. We'll discuss how COVID has affected media consumption and how the media landscape has evolved to tip the scales toward focusing on tactics that have typically only been employed by B2C brands.

]]> In the next 30 minutes, Zoe Elmore, Head of Media at BBN London, will share her two cents on why there has never been a better time for B2B marketers & brands to be bold with their data, media and amplification strategy. We'll discuss how COVID has affected media consumption and how the media landscape has evolved to tip the scales toward focusing on tactics that have typically only been employed by B2C brands.

]]> BBN Buzzsprout-11221290 Tue, 06 Sep 2022 06:00:00 +0100 2013 3 1 full false The Big Picture of B2B Marketing The Big Picture of B2B Marketing In this episode of BBN Mixtape, we elevate our conversation and look at some macro events affecting the marketing industry. From discussing the consolidation happening among agencies, the shift in agency working practices, or how short-term, tactical execution continues to dominate long-term, strategic approaches, we dive into what agencies are getting right and where we can improve.

]]> In this episode of BBN Mixtape, we elevate our conversation and look at some macro events affecting the marketing industry. From discussing the consolidation happening among agencies, the shift in agency working practices, or how short-term, tactical execution continues to dominate long-term, strategic approaches, we dive into what agencies are getting right and where we can improve.

]]> BBN Buzzsprout-10984922 Tue, 19 Jul 2022 08:00:00 +0100 1868 2 7 full false A Brand Story: Ascending to new heights! A Brand Story: Ascending to new heights! Nearly ten years ago, the head of HR from a little-known petrochemicals business contacted BBN Partner Fifth Ring for support in evolving their brand. Little did anyone know at the time that both client and agency would learn a lot about each other, and how brands can be built and endure. This podcast explores the assignment from both sides of the table including the considerations by the client in selecting an agency, how the agency reconciled the multitude of challenges the client presented, and the inevitable speed bumps along the way.

]]> Nearly ten years ago, the head of HR from a little-known petrochemicals business contacted BBN Partner Fifth Ring for support in evolving their brand. Little did anyone know at the time that both client and agency would learn a lot about each other, and how brands can be built and endure. This podcast explores the assignment from both sides of the table including the considerations by the client in selecting an agency, how the agency reconciled the multitude of challenges the client presented, and the inevitable speed bumps along the way.

]]> BBN Buzzsprout-10868419 Tue, 28 Jun 2022 12:00:00 +0100 2487 2 6 full true Being authentic in B2B marketing Being authentic in B2B marketing Be yourself, bring your real self…mottos that rule today’s roost. But the journey to authenticity is often complex and fraught. What does it mean to be authentic? What would it take to to translate it from top-level leadership all the way down to front desk operations? What does it take to understand why we do what we do? We explore these questions and more in understanding experiential authentic leadership with Dr Pauline Serice, founder of Dr Pauline Serice & Associates.

]]> Be yourself, bring your real self…mottos that rule today’s roost. But the journey to authenticity is often complex and fraught. What does it mean to be authentic? What would it take to to translate it from top-level leadership all the way down to front desk operations? What does it take to understand why we do what we do? We explore these questions and more in understanding experiential authentic leadership with Dr Pauline Serice, founder of Dr Pauline Serice & Associates.

]]> BBN Buzzsprout-10670248 Tue, 24 May 2022 09:00:00 +0100 2582 2 5 full false The proof is in the analytics The proof is in the analytics Analytics has typically been too slow to be operationally relevant to making business decisions. In this conversation with Mark Stouse, CEO of Proof Data Corporation, we discuss the advancements in marketing analytics that make it possible to avoid the tyranny of intuition and cooked data, and establish analytics as an inseparable coach and bodyguard to helping achieve desired business outcomes. 

]]> Analytics has typically been too slow to be operationally relevant to making business decisions. In this conversation with Mark Stouse, CEO of Proof Data Corporation, we discuss the advancements in marketing analytics that make it possible to avoid the tyranny of intuition and cooked data, and establish analytics as an inseparable coach and bodyguard to helping achieve desired business outcomes. 

]]> BBN Buzzsprout-10568593 Tue, 10 May 2022 09:00:00 +0100 2529 2 4 full false Finally, some agenda-free B2B marketing research Finally, some agenda-free B2B marketing research We delve into a much anticipated B2B Marketing Research Report 2022 that involved a record number of organisations from across the globe, including BBN and Australian partner Green Hat, sharing their plans and perceptions for the year ahead. Shorn of an agenda, unlike vendor-sponsored narratives, this is a handy statistically-relevant, data-rich study to set marketing compasses by. Listen to get the gist and download the full report here

]]> We delve into a much anticipated B2B Marketing Research Report 2022 that involved a record number of organisations from across the globe, including BBN and Australian partner Green Hat, sharing their plans and perceptions for the year ahead. Shorn of an agenda, unlike vendor-sponsored narratives, this is a handy statistically-relevant, data-rich study to set marketing compasses by. Listen to get the gist and download the full report here

]]> BBN Buzzsprout-10488165 Tue, 26 Apr 2022 09:00:00 +0100 2006 2 3 full false True Tales: Widening revenue pipelines with the right brand and content strategy True Tales: Widening revenue pipelines with the right brand and content strategy TM ONE, the enterprise arm of Malaysia's leading telco demonstrates how their brand and content strategies are helping to generate year-on-year growth in marketing-attributed revenue, along with uplifting their brand association as a trusted partner for digital transformation.

]]> TM ONE, the enterprise arm of Malaysia's leading telco demonstrates how their brand and content strategies are helping to generate year-on-year growth in marketing-attributed revenue, along with uplifting their brand association as a trusted partner for digital transformation.

]]> BBN Buzzsprout-10286098 Tue, 12 Apr 2022 09:00:00 +0100 2207 B2B Marketing, B2B Marketer, B2B Strategy, B2B Content Strategy, Content Marketing, True Tales 2 2 full false Face the Future - Tackling three key challenges of the B2B marketer Face the Future - Tackling three key challenges of the B2B marketer Join Joel Harrison, Editor in Chief at B2B Marketing as he chats with BBN's Face of The Future event keynote speakers about the key challenges at the core of the B2B marketing industry dilemma: brand building, putting strategy before tactics and fostering a mindest to create the right culture. This is a recording made immediately after the event when Joel got together with our speakers to chat more candidly about the topic and themes they presented in their event sessions.

]]> Join Joel Harrison, Editor in Chief at B2B Marketing as he chats with BBN's Face of The Future event keynote speakers about the key challenges at the core of the B2B marketing industry dilemma: brand building, putting strategy before tactics and fostering a mindest to create the right culture. This is a recording made immediately after the event when Joel got together with our speakers to chat more candidly about the topic and themes they presented in their event sessions.

]]> BBN Buzzsprout-10285799 Tue, 22 Mar 2022 08:00:00 +0000 2406 B2B Marketing, B2B Marketer, B2B Branding, Brand Marketing, B2B Strategy, Marketing Strategy, BBN 2 1 full false Who will want to work for you - Why employer branding is vital Who will want to work for you - Why employer branding is vital Face it, it's a job seeker's market. Your company's reputation is as vital a consideration as your brand perception. But the former is neglected for the most part, often by the best in the business. Together with Carola Hecker, Client Services Director at wob AG, we unpack the essentials of implementing an employer branding strategy.

]]> Face it, it's a job seeker's market. Your company's reputation is as vital a consideration as your brand perception. But the former is neglected for the most part, often by the best in the business. Together with Carola Hecker, Client Services Director at wob AG, we unpack the essentials of implementing an employer branding strategy.

]]> BBN Buzzsprout-9373272 Tue, 22 Feb 2022 08:00:00 +0000 1059 1 10 full false Brand Strategy - the forgotten hero? Brand Strategy - the forgotten hero? Once upon a time, the brand ruled. Now, obsessed with performance marketing, B2B appears to have consigned brand marketing to the backseat. Is this wise? Richard Parsons, Founder and Managing Director of True, helps unearth the ramifications of such “sole-priority” approaches and nudges us towards restoring brand to its rightful status in the marketing pantheon.

]]> Once upon a time, the brand ruled. Now, obsessed with performance marketing, B2B appears to have consigned brand marketing to the backseat. Is this wise? Richard Parsons, Founder and Managing Director of True, helps unearth the ramifications of such “sole-priority” approaches and nudges us towards restoring brand to its rightful status in the marketing pantheon.

]]> BBN Buzzsprout-9828061 Tue, 08 Feb 2022 08:00:00 +0000 1402 1 9 full false Living, Breathing, Leading with Brand for B2B Marketing Living, Breathing, Leading with Brand for B2B Marketing You are often equated to the brands you create because it evokes gut feelings that may (or may not) be unfairly be associated with your business. Its incumbent upon you therefore to manage it with active leadership involvement. Together with Peter Lyall, Group Director Strategy at Fifth Ring, we discuss how to carve out a brand strategy that will hold strong and guide your business as it navigates uncertain times.

]]> You are often equated to the brands you create because it evokes gut feelings that may (or may not) be unfairly be associated with your business. Its incumbent upon you therefore to manage it with active leadership involvement. Together with Peter Lyall, Group Director Strategy at Fifth Ring, we discuss how to carve out a brand strategy that will hold strong and guide your business as it navigates uncertain times.

]]> BBN Buzzsprout-9279394 Tue, 25 Jan 2022 08:00:00 +0000 1516 1 8 full false Is data-driven marketing a mirage? Is data-driven marketing a mirage? Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.

]]> Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.

]]> BBN Buzzsprout-9279406 Tue, 14 Dec 2021 08:00:00 +0000 1380 Data-driven marketing, digital marketing, performance marketing, data marketing, marketing with data 1 7 full false Melt hearts, blow minds — Can B2B get creative right? Melt hearts, blow minds — Can B2B get creative right? B2B marketing campaigns rarely elicit the awe and frenzy of their B2C cousins. Creativity often gets hustled out by data, martech and metrics. In this episode, we explore the role of creativity in B2B marketing withour guest Ned Brown, Chief Creative Officer at Bader Rutter.

]]> B2B marketing campaigns rarely elicit the awe and frenzy of their B2C cousins. Creativity often gets hustled out by data, martech and metrics. In this episode, we explore the role of creativity in B2B marketing withour guest Ned Brown, Chief Creative Officer at Bader Rutter.

]]> BBN Buzzsprout-9223806 Tue, 23 Nov 2021 08:00:00 +0000 1143 creative marketing, B2B marketing, creative officer, creativity in b2b, B2B creativity 1 6 full false Searching for gold - SEO essentials for being found by those who matter Searching for gold - SEO essentials for being found by those who matter At a time of always-on marketing, organic visibility can never be discounted. But being found by those who need you at the right stage in their buying process? That is an art that also needs the guiding hand of strategy. Together with our guest, Svenja Volk from WOB Germany, we demystify the (dark) art of B2B SEO.

]]> At a time of always-on marketing, organic visibility can never be discounted. But being found by those who need you at the right stage in their buying process? That is an art that also needs the guiding hand of strategy. Together with our guest, Svenja Volk from WOB Germany, we demystify the (dark) art of B2B SEO.

]]> BBN Buzzsprout-9279368 Tue, 09 Nov 2021 08:00:00 +0000 1533 1 5 full false The twain shall meet — Why brand matters to performance marketing The twain shall meet — Why brand matters to performance marketing Brand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.

]]> Brand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.

]]> Buzzsprout-9192319 Tue, 26 Oct 2021 09:00:00 +0100 1227 1 4 full false It takes two to tango — Making channel partnerships work It takes two to tango — Making channel partnerships work Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.

]]> Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.

]]> Buzzsprout-9171187 Tue, 12 Oct 2021 09:00:00 +0100 1211 1 3 full false Know ’em inside out — Enliven Account-based Marketing with Research and Insights Know ’em inside out — Enliven Account-based Marketing with Research and Insights With marketing budgets slashed, and trade shows and exhibitions frozen in a post-pandemic world, focused marketing efforts like ABM rule the day. Our guest, Prajwal Gadtaula, Founder & CEO at Business Brainz, shares how customised, in-depth desk research reports can help marketers get the best out of their ABM efforts.

]]> With marketing budgets slashed, and trade shows and exhibitions frozen in a post-pandemic world, focused marketing efforts like ABM rule the day. Our guest, Prajwal Gadtaula, Founder & CEO at Business Brainz, shares how customised, in-depth desk research reports can help marketers get the best out of their ABM efforts.

]]> Buzzsprout-9171181 Tue, 28 Sep 2021 09:00:00 +0100 1353 Account based Marketing, Account based Sales, B2B Account Marketing, Account Insights, B2B Insights Marketing, ABM 1 2 full false Do more with less — Opportunities blossom with Account-based Marketing Do more with less — Opportunities blossom with Account-based Marketing Over 95% of marketing-generated leads in B2B never yield sales results - a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients.

]]> Over 95% of marketing-generated leads in B2B never yield sales results - a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients.

]]> Buzzsprout-9171176 Fri, 10 Sep 2021 10:00:00 +0100 1679 1 1 full false